Determine how to move forward. This type of analysis helps you start identifying what will be needed to move your project forward. Express different viewpoints. The interactive process can provide people with an opportunity to express their views about the project and discuss their implications. Advocates of a project tend to emphasize strengths and opportunities.
Opponents tend to emphasize weaknesses and threats.
Neither creates the balanced or comprehensive analysis needed for successful planning. Using the SWOT framework provides legitimate exposure for both perspectives and an opportunity to reconcile opposing points of view. The results of a detailed SWOT analysis also provide valuable material for continued planning and support-generating activities. The strengths can be presented and emphasized to potential supporters. Discussion of weaknesses and threats provides useful information for strengthening the project or plan where possible, or anticipating the effects of environmental threats.