At this time, there is still a dearth of Portuguese-language programming made specifically for the Brazilian audience. However, a number of new Brazilian channels have been announced, and we may expect to see some changes in the future. If we accept Argentina as the eventual model of full-blown multichannel television, then we can expect to see rapid erosion of the broadcast televison share of television audience. We would not have expected multichannel television to impact radio listening in any significant way. Here, the difference may be due to the fact that the early adopters of multichannel television are better educated and more affluent.
Print media are very different from television.
We would not expect televsion, either broadcast or multichannel, to ever completely displace print media as the source of infotainment. Inevitably, the introduction of more viewing choices will lead to lower audience share for the broadcasters. The impact on other media may be less obvious, especially those that are not in direct competition with television. There will also be other impact beyond time budget allocation by consumers. For example, the presence of regional news networks through multichannel television will have an impact on the practice and monitoring of journalism, in Latin America, both for the regional and local journalists.