That was about four years before it sold, so I would have to say the incense was a bust. So were the chanting, the praying and the late-night rituals. Bruce Ludka, owner of Maine Realty 2000 in North Windham, considers such properties a personal challenge, one he enjoys. Ludka says much of his business has been from sellers who have previously had no luck. First, he says, the price has to be closely evaluated.
Pricing is absolutely critical.
Sometimes the best source of property value, he notes, is not the tax value, nor even a real estate agent's estimate, but that of a reputable appraiser. It might be a relatively small drop, but a price adjustment can create movement. A second element is equally important. If a property needs a boost, he may place it in the agency's high-profile advertisements that run in newspapers. He may post it on the large marquee outside of his office on Route 302.