Promotions can do a lot of things.
Others can help overall category profits while hurting the item's profitability. When you follow the Washington Apple Commission's Best Practices Recommendations, you can enhance your image, reward your customers, generate excitement, increase traffic and drive volume. The Washington Apple Commission has more knowledge on the effectiveness of apple promotions than any supplier in the industry. To convey the right message to each segment of your shoppers, your promotions must complement, not conflict with, those everyday messages being sent to your customers via your assortment, merchandising and pricing. Fact Based Promotional Planner Over the past several years, the Washington Apple Commission's Apple Category Management program has developed a comprehensive database of retail sales data.