She said the CBBB believes the use of links on pages that included advertisements for his products was inappropriate. Liraz has refused to remove the links. University of Chicago law school professor Randal Picker says that despite its exceptions, the CBBB policy would be nearly impossible to uphold in court. This would be a hard case to win. So far, the CBBB has not taken any online business to court, Cherico said.
Most businesses remove the links after getting the e-mail.
Those that don't are added to a sort of scofflaw page on the BBB sites that details those that haven't removed their links. The agency is looking into software that would block visitors who had been referred from unapproved sites, she said.