Leigh, Amy, and Jennifer are brunettes. Dr. Ruscher has warped color vision. Dr. Ruscher is organizing by person. Dr. Ruscher is organizing by group. Dr. Ruscher is stereotyping these women.
People use the information that they believe is relevant to their judgments.
This is evident in use of an a expert's personality profile for a lawyer, ignoring base rate of lawyers in the population. One general finding about affect is that mood and emotion are essentially the same, except for valence effects for positive mood are more predictable than for negative moods the effects of positive moods are more diffuse than for negative moods people in a good mood help only if reciprocity norms are activated 21. If negative affect is evidenced by activity in the brow but not in the cheek, and positive affect is evidenced by activity in the cheek then the cheek is a poor indicator of affect then the cheek is the best indicator of negative affect then activity in the cheek is a source of convergent validity then activity in the cheek is a source of discriminant validity 22. Facial feedback theory argues that the face provides feedback about why emotion is vascular the face provides information about which emotion is experienced emotion only occurs when people pose their faces into expressions emotion provides information that the face usually is on the head 23. Central processing of a message involves controlled processes in which participants critically evaluate the arguments in the message automatic processes in which participants critically evaluate the arguments in the message controlled processes in which participants rely on structural features like source attractiveness automatic processes in which participants rely on structural features like source attractiveness 24.