The lowly business card. So small, so overlooked. And what's more, everyone from a bank president to a ditch digger has one.
Most business cards contain just the name, address and phone number.
Position Yourself in Your Target Market 1. It is vital that every piece of promotion you have communicates who you are, what you do and why you are different. To do this you must discover or create your position. If you haven't done this already, that article's for another day. Your card, of course, should say all the essential things like your name, address and phone number.