In this day of highly competitive cyber business, the companies that will succeed will be those that offer superior customer service. The value of a lifetime customer is immeasurable. Welcome him to your business. Introduce yourself and tell about your services in e-mail. Let your customers get to know you.
People are more likely to do business with someone they trust.
You can't overstate the importance of building strong customer relationships. Smile when you are talking on the phone. Customers will hear the difference in your voice. Be careful when you send e-mail. It's easy to be misunderstood.