Please note in the comment box that you are the second place winner in our lottery to receive the special pricing. Again, it's not in what you have to offer, but how you offer it. A little tricky, but it works. It's sad, but the fact is, one ad or marketing message generally doesn't close a sale. When I taught marketing and advertising a few years ago, I generally told my students to anticipate that it would take as many as twelve exposures before an unsolicited advertising message made any impression on a prospect.
Problem is, few small businesses can afford to repeat expensive marketing over and over.
That's probably why the Small Business Development Center says that the largest reason businesses fail is that they neglect to market themselves. Today, we have an excellent solution in the Web, especially when combined with targeted email messages to persons who have visited our sites. For the small monthly price of an Internet hook-up you can send all the messages you want to prospects who have asked for it. Valuable repetition is a snap. And, there are no costly postage or long distance charges to contend with.