This course traces the implication of choice in the face of scarcity and imperfect knowledge. Purchase College undergraduates cannot take this course for liberal arts credit. Covers the measuring and reporting of consolidated statements and changes in financial position. Purchase College undergraduates cannot take this course for liberal arts credit. An overview of the basic legal principles related to everyday business transactions, focusing on contract law in relation to the sale of goods, services, and real estate.
Marketing covers all the activities needed to move products and services from producer to consumer.
This course offers a hands-on approach to the development of marketing plans, from initial idea to final sale. Market research is used, and environmental and other uncontrollable factors, including current events, are explored. Students are provided with the necessary guidelines to plan and create advertising for all media, including direct mail and trade publications. The economic, psychological, and social aspects of contemporary advertising are explored, as is the relationship of advertising to public relations, sales promotion, and the total marketing mix. Search Web Site Purchase Alumni Neuberger Museum of Art Performing Arts Center About this web site.