The smaller boxes represent the ad locations on the page. The name of the company whose ads were shown is given above the boxes. The URL of the page on Webreference is shown between the two rows of boxes. Each column then represents the page and company. Each row represents the ad location being shown on the web page during that week.
Results Listed below are the results from the study.
Hypothesis testing was used to test the statistical significance of the results. View hypothesis testing calculations. The Shopsite study was not included in the results due to inaccuracies caused by logistics problems. The link to the HoloNet advertisements shows how the ads were run at the top and bottom of the page for the second week. The study was inconclusive because the results are not statistically significant.