The company wants locations that have good highway visibility and easy access, in markets that offer high-income consumers, said Bryan Spain, the chain's vice president of real estate development. They weren't sure it would work for us. The company also has launched a smaller prototype, of about 35,000 to 40,000 square feet, designed for population areas under 1 million. But not all of these have been successful, Corriveau admitted. Elsewhere, though, the chain's success can rub off on surrounding business, and it is sometimes treated as an anchor tenant at malls.
Real kids can have a good time, too.
Gregory J. Gilligan covers the retail industry for The Richmond Times-Dispatch.