Ray Chandler stresses that a lot of factors are involved, but is glad to point to this important role of Investors in People. On our kind of holidays above all, the contribution of staff is essential to getting this level of satisfaction. We need to recruit several hundred holiday leaders each year, who have to be really knowledgeable about their subject, but may work for us for only a couple of weeks each year. That's not always easy, and I'm starting to hear positive comments about what Investors in People means from these people. For the Future HF Holidays' staff stress how important it is going to be to keep up the momentum of continually improving customer service, staff skills and involvement.
Nobody is complacent about competition or the increasingly sophisticated demands from customers.
Investors in People re-assessment is being used as an essential tool in this continuing improvement process. Knowing that we will have a rigorous Investors in People re-assessment before too long is a good discipline. Losing recognition would be out of the question for people here, so maintaining it is a fundamental part of the way the business is run.