So, don't think you aren't making an impact even when you don't get total agreement. Teach your teens the difference between hype and reality. Children need to be aware that everything they see in movies, television and music lyrics is not accurate. Ads are designed to sell things. The Budweiser frogs are cute, but we never see them binge drinking and dying from alcohol poisoning, getting date-raped or becoming alcoholics.
Parents can help their teens see through the hype and make informed decisions.
Know when to change directions and when to stay the course. The first group tends to be parents. The second group tends to be teenagers. The captain of the Titanic chose to stay the course and paid a disastrous price. Changing directions and cutting the engines was certainly a better option.