Imagine being able to test product concepts for a new line extension in half the time and for half the cost of traditional research - and still test a large sample of your current and potential customers. Test-market product features and gain a better understanding of user needs. Gather quantitative data quickly over broad user group. Online market research costs are significantly less than comparable traditional research, yet deliver more robust data. By eliminating the need for live interviews via phone or in person, online market researchers save money.
Online research allows for participation at an individual's convenience.
A digital format is more accurate and more detailed and requires less preparation prior to analysis. 2000 - 2001 eTrinsic, Inc.