If there are any new products announced or other special inside information. If you have news of any special deals or contests. If there are any exciting meetings coming next month, etc. Your newsletter puts you in your downline's home. And, you don't have to make that time-consuming personal visit.
Newsletters are more than a downline communication tool.
Think of what happens when a prospect reads those juicy testimonials for your products. Or, think of how a prospect will react when he reads how you are helping others succeed with their part-time businesses. By carefully including selected testimonials and success stories, your newsletter can be your best recruiting tool. Because a newsletter has credibility. Your newsletter is designed to be a communication tool for your present distributors and not a sales brochure with inflated claims.