Football ratings are up across the board. And one theory is that once you get into football leagues, you can't believe how much closer you follow the game. You become much more erudite about the league. The knowledge you develop is phenomenal. They have to absorb every piece of information they can find.
People have to put a starting lineup together every week.
Thus begins the undying search for any morsel of information that can give you an edge. And you find that information on the Internet. I'm backed up by a very powerful research department. I haven't really shopped much online, although I have bought Ashworth golf shirts online. I've been observing just how these shopping sites are working out, and I'm aware of the huge forecasts about Christmas.