Over 600 pages and hundreds of music promotion strategies . If you've been following the advice given in my last two columns regarding how to approach the media online, you're ready to start building a database of the music editors, writers, columnists, and reviewers you will be contacting. If you've been promoting your music online for some time, you may have already started such a list of editors and other online media people. This database-compiling process should be an ongoing activity. Whenever you encounter a Web site that seems suited to your musical identity, search through the site for contact information.
Many online magazines feature a staff page with names, titles, and individual e-mail addresses.
These details may also be found on a site's About page. Also, look through individual articles and reviews, which often carry each writer's personal e-mail address. You're bound to find a lot of unrelated listings, but buried in those search results will be some gems. Also, conduct your search using different search engines. Believe me, they each come up with a different set of results.