As mentioned before, emailed newsletters are effective. Publishers should consider sending out a newsletter at least quarterly, if not monthly. Quite possibly, more exposure to the general public in the form of contests or polls might have a decidedly positive effect. Reciprocal links to other publishers might also be effective. Based on voter remarks, readers appeared most influenced to purchase an ebook from publishers offering more choices.
More choices appears to give the prospective purchaser more confidence in the publisher.
Readers also cited that they liked sites that are easy to maneuver within. No readers complained about reading their ebooks on a monitor or having to print those out. Online magazine publications will continue to face hardships for the next year to come. Part of this is apparent from the results. Completely free publications scored better than subscription publications and those with only a web presence.