Advertising any paid form of nonpersonal presentation of ideas, goods, or services by an identified sponsor. Channel of distribution any series of firms or individuals who participate in the flow of products from producer to final user or consumer. The difference between the benefits a customer sees from a market offering and the costs of obtaining those benefits. Implementation putting marketing plans into operation. Marketing program blends all of the firm's marketing plans into one big plan.
Marketing mix the controllable variables that the company puts together to satisfy a target group.
Marketing plan a written statement of a marketing strategy and the time-related details for carrying out the strategy. Marketing orientation trying to carry out the marketing concept. Marketing department era a time when all marketing activities are brought under the control of one department to improve short-run policy planning and to try to integrate the firm's activities. Marketing strategy specifies a target market and a related marketing mix. Mass selling communicating with large numbers of potential customers at the same time.