We bought three in Atlanta, and then our biggest acquisition was in November of '99. We bought nine stores in Philadelphia. We stopped doing franchises completely. A good sound bite would be there's a better return on your investment in opening your own stores. There's a honeymoon period when you sell franchises.
People go through different states of emotion when they buy.
Right after they buy, you are their best friends. They're really depending on you to get them where they need to be. A year later, they're grumbling about paying their royalty. They forget that you actually carried them, opened it for them and showed them exactly what to do. There are challenges both ways, but it just was a big opportunity to grow through acquisition.