An understanding of SPSS is required to successfully complete the research project, the exams and some of the daily exercises. Required Books Marketing Research Essentials , McDaniel and Gates, West Publishing, 2st edition. Course Booklet sold at SWT Bookstore. Other important information 1. You are encouraged to be present for every class and actively participate in class discussions.
Poor attendance is the primary cause of low grades.
Written exercises will be assigned as homework during the semester. Be sure you allow adequate time to solve unanticipated problems. All exercises and reports are due at the beginning of class . Late exercises may be turned in by the beginning of the next class meeting to receive half credit. Assignments that are more than one class meeting late will not be accepted.