People are not likely to purchase your products or services if they do not know you exist. No matter how hard you try you can not reach everyone. Through listing your site with many of the Internet Directories. These directories are a convient location for people to find products or services that are of interest to them. Posting of information about your company to newsgroups with relevant topics of discussion.
People participate in newsgroups to exchange ideas and information.
Placing banner adds with prominent web locations. Banner ads are the billboards of the Web. They provide a quick way for customers to jump to your site by clicking on your ad. Todays industrial giants were small companies that took advantage of the industrial revolution. We have long forgotten the companies that did not adjust.