Through this portal you can explore our undergraduate and graduate Marketing programs, courses, and faculty. You can also check out some of the national Marketing organizations and LSU facilities.
Many people identify Marketing only with sales and advertising, but it is much more.
Marketing involves choosing target markets, researching customer needs, developing want-satisfying products and services, communicating their availability, and delivering value to customers and profit to the company. Marketing careers include professional selling, marketing research, advertising, retail buying, distribution management, product development and management, and overall marketing management. Marketing managers are hired not only in businesses but in hospitals, museums, universities, the armed forces, and governmental organizations.