EZ Reader is a revolutionary technology tool developed by Axiom Technologies that allows a handheld organizer to function as a reading device. Already, over 3 million people own personal organizers, a number that's projected to quadruple by 2001. This growing audience is prepared to access this new technology, and carry a number of books wherever they travel. Publishers have struggled with how to apply new technology to improve the bottom line as growth in the industry has leveled off in recent years. In addition, publishers who already have a presence on the web may be able to sell directly to consumers.
Profits can go directly to publishers instead of to a third party.