Now is a nonpartisan, independent voice for children, working to translate the nation's commitment to children and families into action. With particular concern for those who are poor or at risk, Children Now is committed to improving conditions for all children. Founded in 1988, Children Now is a national organization with special depth in California. Yet, many parents still put off talking about tough issues with their children, according to a new national survey of parents and kids.
Parents are especially likely to delay talking about puberty, sex and related issues.
Even when parents and kids do talk, the survey finds that the message isn't always getting through. From a third to more than half of 8-11 year olds whose parents say they have talked with them about a particular issue do not recall the conversation. Now, to encourage earlier and more frequent parent-child communication. Kids confront issues in everyday life and often have to make tough choices. About Tough Issues campaign is designed to give parents the tools and empower kids to improve that dialogue.