This segment depends, again, on neutral but clear language so that the reader perceives the fair-mindedness of the writer's description. The segment is, however, a major factor in whether or not the writer is ultimately convincing, and so key evidence supports and develops this section of the argument. Like the description of the reader's perspective, this part of the argument also includes a description of the contexts or circumstances in which the writer's position is valid. The Rogerian essay closes not by asking readers to give up their own positions on the problem but by showing how the reader would benefit from moving toward the writer's position. In other words, the final section of the Rogerian argument lays out possible ways to compromise or alternative solutions to the problem that would benefit both reader and writer under more circumstances than either perspective alone accounts for.
Rogerian approaches are particularly useful for emotionally charged, highly divisive issues.
The Rogerian approach typically downplays the emotional in favor of the rational so that people of good will can find solutions to common problems. But no argument, Rogerian or otherwise, will succeed unless the writer understands the reader. Rogerian argument is especially dependent on audience analysis because the writer must present the reader's perspective clearly, accurately, and fairly. If you want to read more about Rogerian argument, Kate Kiefer has additional explanations and sample texts available in 338 Eddy.