It's great to be popstars, but we're a very idiosyncratic, non-commercial pop group. People compare us to Phish and Ani Difranco, and I don't think that we sound anything like them, but it's the same grassroots approach. They're not these salivating, non-critical people who just want to see us take our clothes off onstage. The one common thread is that they are Moxy Fruvous fans, meaning that they have an appreciation for that which is not the status quo. Moxy Fruvous have decided, in light of the success of the Fruhead Card game, to instate a Fruhead Frequent Flier program for everyone who comes to their shows.
Prizes range from buttons and hats to songbooks and even bowling with the band.
Moxy Fruvous give to their fans, but they also get back. One notable Fruhead, Astronaut Marc Garneau, arranged to have You Will Go To the Moon played as a wake-up call on the space shuttle Discovery. Despite all these distractions, Moxy Fruvous has not lost sight of more serious issues, said Ghomeshi. The political activism angle on a lot of what we do comes naturally to who we are and we channel it into some causes. We go and support striking workers, student demos, and every year we do a big pro-choice benefit Fruvous and Friends for Choice.