No sooner do we begin to feel comfortable with the Net than it changes right out from under us. The Net is turbulent because so many things are changing simultaneously. The seminar will discuss change on the Net along 12 dimensions, illustrated with examples and case studies.
New technologies appear constantly.
A few years ago virtually no one was making money on the Net. Today many business models are thriving and new ones are invented almost daily to make best use of the Net's unique advantages. Emerging online brands Goods and services on the Net have become so pervasive in such a short time that consumers hope to simplify their choices. Familiar brands give consumers familiarity and comfort in the new online world. Coming cost reductions Many consumers expect goods on the Net to be less expensive because of the efficiency of electronic commerce.