Community building is one of the cornerstones of online success and it's a formula you'll find in various iterations on all the big and great sites on the Web. It ranges from simple gestures like offering regular prize draws for site members or even just casual site visitors to personalisation and database driven site membership and loyalty programs. These are the things that attract people back to your site again.
Most businesses take the mass approach to marketing and selling.
Llook for a demographic and target for it. The Web allows you to collect information on your users and use it. This offers benefits for both the site owner and the customer. A site may record the buying habits of a particular user and use this to recommend products or target specials interests from the front page of the site. When users arrive at the Web site they are greeted by name, obtained via a simple cookie.