If you'd rather have only one corporate email address and your employees prefer personal ones, you can get the best of both worlds by taking advantage of the World Wide Web's growing number of free email services. One nice plus of these services is that, barring the failure of the email service, the account is yours to keep for life. Even if you switch Internet service providers, the email address will remain the same. If your business has ever had to switch email addresses, this permanence can be pretty appealing. Like television, they are supported by advertisers.
Most services require users to complete a demographic survey upon sign-up.
Every time you visit the email service's web site to read or send email, advertisements targeted to your user profile will also be displayed. Although it may seem a small price to pay to view ads in exchange for an email account, free email services could stand improvement in some areas. Accessing free email sites can be painfully slow during peak times. Also, depending on the provider, you may not be able to send attachments, spell-check your outgoing mail, or customize your signature. And some providers offer very little memory to store your messages.