The growth of on-line resellers has increased demand for and awareness of content metadata. Metadata improves both the quantity and quality of search results. Controlling your metadata ensures that your content is not misrepresented. Metadata facilitates the analysis of customer activity. Standard data interchange formats reduce the cost of adding new business partners.
Metadata enables product development and encourages content reuse.
Metadata makes content development and archiving more efficient. As publishing is essentially about collecting and distributing information, publishers should take ownership of the editorial responsibilities implicit in publishing their metadata. Understanding and defining the needs of all the segments of the publishing industry for describing and cataloging content. Building upon the existing industry standards for metadata, whether as a defacto standard or as industry solutions. Joining with cross-industry initiatives such as DOI to address the structure, capture and use of metadata in the online exchange of intellectual properties.