Single-purpose directories related to your site's content are among the best places to promote your web site. Since their users are already interested in a particular type of content, it is more likely that they will also be interested in your site's content. Plus, since there are fewer listings, users will be able to find your site's listing more easily. Another good method of online promotion is to allow users to sign up for an e-mail mailing list, and remind them occasionally with notices such as announcements of important changes to your site. However, unsolicited e-mail is generally considered an abuse of web site resources, and may result in a site being shut down by the hosting provider.
Many sites display banner advertisements at the top of each web page.
Banner ads can be purchased from some sites directly, from banner advertising companies, or obtained through a banner exchange program, where your ad is displayed on other sites in return for your displaying ads supplied by the program. When selecting a hosting provider or content developer, consider whether or not they also have relationships with other sites, especially directories, that are related to the content your web site. Include your web site address on your business cards and with any mailings you send out. Register your own domain name for less with one of the new registrars. For access providers, web hosting providers, and other companies that registers domain name for their customers, our Domain Name Registration Service provides volume discounts on domain name registrations.