He spent considerable time in the United States, including two years at the Wharton School from which he received his Master of Business Administration degree. Mr. Rodriguez's knowledge of Mexico and his experience in working there provided an excellent background for understanding the turbulent situation which that country faces. The supplement cover the tumultuous years since 1980 in which Mexico's economy improved because of the discovery and development of major petroleum and gas resources, only to drop to the worst economic crisis since the Great Depression as a result of excessive overspending, faulty administration by government, and the decline in energy prices. This supplement provides a comprehensive profile of the changes Mexico must implement in the years ahead, including the reexamination of many policies that still exist but which brought the country close to ruin. This book casts light on the global marketplace, defining its nature and scope, and outlining basic marketing concepts.
Many examples help to clarify concepts for the experienced and non-experienced marketer.
James L. Schlagheck did his undergraduate studies at Georgetown University and also studied at the Getulio Vargas Foundation and at Pontificia Universidade Catolica in Rio de Janeiro. He is proficient in Portuguese, Spanish and French and worked for two major United States corporations for several years in Brazil. He completed his requirements for the Master of Business Administration degree in the Graduate Division of the Wharton School in May 1977. In 1972 the Industrial Research Unit began an ongoing research project dealing with the international activities of trade unions and the potential for multinational bargaining. The book includes chapters on political in Mexico, the Mexican economy in profile, The Mexican labor sector, and conclusions on political developments, Mexican-United States relations, economic and industrial development, labor outlook and econometric forecasts for Mexico.