Choose a day or two for publicity, writing press releases and sending them, finding new sources for sales and marketing, new bookstores, radio station to be a guest on their talk show. Every contact you make, whether a customer, distributor, radio talk host, make a list, keep track of who you talked to. Send them a thank you card, a reminder, a notice about upcoming book signing or presentation. Invite them to participate in the event or ask to mention the event on the air or in a press release. Prepare a mailing list.
People like to be remembered.
You have to keep putting the word out about you and your book, to generate interest. Soon you might be recognized, your name will become a familiar sound in the neighborhood. The more they hear about you, the more they trust you, the more they'll be eager to buy your book. Consumer confidence and recognition helps the sales. Motivate the reader.