For instance, you could run the small ads every day and the larger ad only in the weekend edition. Or you could run an ad in each section of the paper but only one of them is the large ad and it moves from section to section each day. The only thing that would make ADSL sweep the country is hard work by all the ISP's. After all, ISDN was deep in the doldrums until ISP's went to work providing and marketing ISDN service. And today, ISDN is almost synonymous with faster Internet service.
Nobody cares about the phone and fax part.