That is, research on dissemination, or knowledge utilization, has produced a wealth of information about what does and does not work. Many research outcomes have implications for how programs are run, services are provided, money is allocated, information is interpreted, or materials are used. To be successful, the change process must be carefully planned and implemented. A major focus of current research is to confirm practice or to change it. The outcome of such research is usually expressed as exemplary programs, best practices, or other types of effective models.
People cling tenaciously to their beliefs and ideas.
The laws of physics tell us that, no matter what an object weighs, it will fall at the same speed, so that a rock and a paper clip, for example, when dropped at the same time will land at the same time. Our expectations can shape not only what we believe but what we actually experience. For change to take place, users must first recognize and be bothered by discrepancies. When old ways don't work, people are more open to change. The source of information about research outcomes is also more important than the quality of the research.