The organisation has, over the years, organised innovative public education programmes on violence against women on radio, television and newspapers. In 1997 and in 1998, WAO discovered the use of radio as an effective means of communicating issues surrounding domestic violence. In 1997, WAO was approached by Sony Music Malaysia.
Neighbours ignore the cries and screams until, one day, catastrophe occurs.
We knew the song when played on radio will attract the attention of the listeners. Sony Music offered us free use of the song and 200 autographed CDs by Babyface. So, we came up with idea to have a live talk show on radio. Live talk shows are immensely popular but their discussions range from rearing children to saving money to self-improvement. If there were any discussions on violence against women, they were usually one-off events.