There is a lot of information out there. Some of it is true. Some of it is false. Some of it interests us. Most of it does not.
Most people use their browser to find information on the Internet.
The main way that information is found is through search engines such as Yahoo, Excite, and Lycos. There are many ways that each of the engines prioritizes sites. Exactly what information is passed to the user in this initial list varies from portal to portal, or search engine to search engine. In some cases, the title of the site is also included. These are the words that the site would like to be found under.