We feel that there are nine basic steps to achieving a successful web site. DO NOT use 'free' space provded by Xoom, Tripod and many others.
Many search engines rank such pages poorly, if at all.
So is the layout of a web site. It must be easy to navigate, easy on the eyes, and entice this customer to purchase your product or service. Limit the focus of each page to 2-3 main keywords. Text is very important to search engine rankings. Include lots of 'keyword rich' text.