Also there was Zeno Davidoff, the chief of a major European cigar maker. I'm really not just dropping names here. These two classy folks had just joined forces on a new line of cigars, and they were in town selling the idea. I'm a hard target for cigar merchants, but I do remember an interesting observation that came up. Davidoff talked of people who smoked cigars all day long as not appreciating them.
Pleasure has to come unexpectedly, like a thief in the night.
That's so obviously true that one wonders why so many people do all they can to avoid exposing themselves to new surprises. In many cases, they order the same dishes. If not every day, then on the same day every week. Enough such people are out there that many restaurants get away with serving the same specials, week in and week out. Even people who dine in many different restaurants fall into the habit of getting the same dish every time they go to a certain place.