Basically, just like it sounds. This lead tries to answer the 5 w's and one h in one sentence. The results can flounder and die, or have a great impact. Tailgate the pig lay snoring in the middle of Interstate 94, oblivious to the fire trucks and squad cars that had gathered around him. Geoffrey Saint never could have imagined what he'd meet in the middle of Interstate 94 during his drive to church Sunday morning.
Quotes breathe life into a story, but can be abused.
Don't quote material that isn't quoteworthy. Put the least important stuff at the end, and leave the unimportant stuff out altogether. This is different than a term paper for English class. Readers grow tired of big blocks of text, so it's best to break it up a bit. Attribute every claim or opinion you report to someone else , and don't editorialize.