By 1987, the football program had been shut down by the NCAA for cash payments to recruits. SMU didn't return to the field until 1989. Others such as Clemson, Auburn, Oklahoma and Miami also have learned that lesson the hard way. Some guys go the wrong way. Though winning programs and TV appearances are powerful lures, there are others.
Recruits also look at locker rooms, weight rooms and player lounges.
I don't like that, but it's a fact. Keeping up takes money, lots of it. Success on the field sells more tickets, more merchandise and brings in more checks from happy alumni donors. Big games like the Sugar Bowl have big payoffs, too. And big stadiums are another key ingredient for competing against the best.