Lai's Blue August, for instance, was among the first films to be sold out at the current festival. Not that indies are likely to be rolling in cash. Even an established filmmaker like Ann Hui has difficulties financing her character-driven movies. It's hard to get the money, but investors will leave you alone if the movie is good. Getting the film made is only half the battle, of course.
Marketing carries a hefty price tag too.
Started in 1995 by director Vincent Chui and friends, the group has since helped some 20 Hong Kong filmmakers. The burgeoning indie scene is gaining attention abroad. Most play only the art-house circuit. Still, there is hope for this fledgling movement. Popularity isn't everything.