CPAs worked hard for their credential and provide more than attest services for their clients.
People trust CPAs.
The holders of this new credential will be seeking a different overall market positioning than the one sought for CPAs by its member organizations. The new brand will not compete with the CPA brand. The CPA will continue to have all the attributes that make it valuable, while the XYZ represents a unique set of interdisciplinary competencies and skills. The overall goal is to expand the market space for CPAs while protecting, preserving and enhancing its hallmark status, which stands on a 100-year tradition of integrity and trust. Most professions would do anything to have the positive attributes associated with the CPA, and we would be foolish to do anything to damage those credentials.