Don, you're the father of the genre. My favorite sweeps week was the week that WCBS actually did Dangerous Dry Cleaners. I'm telling you Saturday Night Live couldn't have dreamed up anything funnier than that. And it's all nonsense. And the problem really is you can't really compare us to newspapers.
Newspaper publishers are in the newspaper business.
Broadcast companies are in the entertainment business, and news is a very small part of what they think about, what they care about, and if a broadcast comes along like 60 Minutes and it makes 'em money like it's going out of style, well then they, they pay attention to you, and you become somebody around there. I don't know what the demographics are. I've never seen a demographic breakdown. I don't want to look at it. The, the trick in this business is to recognize that there is a line that separates news biz from show biz.