How often have we purchased something we really did not need because the color of the item was beautiful and enticing. Any product, no matter how mundane, provided it is designed correctly and targeted to the right audience, will sell well if it comes in the right colors. For many years, the fashion and automotive industries were the accepted authorities in establishing new colors. This has changed significantly. As more and more fashion leaders cross over into the home furnishings arena, new colors are emerging in the home furnishings market first.
Paint is the major component to respond accordingly.
Designer names and palettes have helped the paint industry become more fashion-oriented. The economy, however, still remains the biggest influence on color and design trends. When the economy is up and money is available, consumers are willing to experiment, try new things, and will spend less cautiously. The rapidly approaching year of 2000 also influences color trends. As we did toward the end of the last century, we are rethinking, simplifying, looking forward to new and innovative ideas, designs, and possibly even new colors that the new century will bring.