Problem solving is an ongoing process that is an integral part of work and life.
However, as Maslow describes, if a board continually approaches a problem from the same angle, or repeatedly applies the most obvious tool without exploring other options, the board can easily be addressing the problem incorrectly. If this happens, the problem may continue to reemerge, causing frustration among board members. It is important to use common sense about what is practical and what the board's priorities are to maximize people's time, energy, and creativity in solving problems. Some boards may find that a more creative, less rigid approach to solving problems will produce solutions that are more satisfying for all parties. Creative thinking, or creative problem solving, is a process by which imagination feeds off memory and knowledge to cause one idea to lead to another.