Each year we focus on a different topic. The topic for 2001 is scalds and burns prevention. In order to support, highlight and get our messages out, Safe Kids Canada works with Environics Communications to attract national media attention to Safe Kids Week. Local media attention is obtained by our Community Partners who approach their local television, radio and newspapers to carry stories, information or advertisements about Safe Kids Week, our key safety messages as well as the local community activities that are being organized. Sample newspaper articles are provided in the Partner Guide and are ready for Community Partners to drop their organization s name into the articles.
Many retailers are interested in working with our community partners.
For the 2001 campaign, Safe Kids Canada will provide information about how partners can connect with local retailers interested in Safe Kids Week activities. The key to the campaign s success is the activities our Community Partners conduct and the educational materials they distribute to their communities. Safe Kids Canada provides support to local partners to assist them in participating in Safe Kids Week. Our Safe Kids Week partners include public health units, family resource centres, fire, police and ambulance, schools, day care centres, parent advisory groups and many more. These partners work within existing networks of community agencies, local businesses and community groups to run their Safe Kids Week campaign, often forming coalitions.