People often say that computing careers are at a crossroads.
We'll get someone on the other side of the world to type those up for you - at the local pay rate, of course. A delegate at Computing 's Skills Forum jokingly suggested that we should bus in Geri Halliwell and go the 'lads' magazine' route to making IT careers sexy. This is so far wide of the mark that it negates explanation. But what I will say is that professions don't become sexy by association with people who have nothing to do with them. Multinationals are balanced on the head of a pin that you and your colleagues hold over the finest details of their internal data.