The Right Regulatory Framework for a Creative Media Economy Introduction Traditionally, print, radio and television have had discrete distribution systems. New compression technology permits audio, video and text as a combined package over the same amount of spectrum. There are two main factors that need to be considered in making effective European legislation for the 21 st century. As a programme producer, there are now many more options to reach the consumer . Many of these options bypass traditional systems such as broadcast networks, which have been content regulated by governments.
More new options mean the cost to reach the individual is falling dramatically.
In future, most productions will be based on audio, video, text, or some combination of all three. We will use satellite based or terrestrial means to reach users in both fixed and mobile locations. There is another production factor. As Internet expands, so the cost to reach the individual is dropping. Books generally not topical.