For malcontents on both sides of the PC vs. Mac religious war, Be's heretical OS will be an easy path to agnosticism. And the doubters are following. The way to prove your worth is with the goods. Show people in the real world how much better things could be. Don't spin your wheels in online forums beating each other up.
Promotion is one thing, zealotry is another.
But there are Be zealots, too. Since its OS is incompatible with every existing platform, Be desperately needs people to write applications. And if developers are going to switch to Be, they're going to need some personal reassurances. At Be, if there's anybody who makes fun of us, it's us. There's no sense we're descended from heaven to touch upon the masses and deliver them from mediocrity.