No one allowed him to enter a home, and everyone who encountered him ran away in fright. Truth felt greatly embittered and could find no resting place. Nay,' retorted Parable, 'it is not because of your age that you are disliked by people. Look, I am as old as you are, and the older I grow, the more do I seem to be loved. Let me disclose to you the secret of my apparent popularity.
People enjoy seeing everything dressed up and somewhat disguised.
Truth followed this counsel and dressed himself in the garments of Parable. Ever since then, Truth and Parable walk hand in hand, and men love both of them. People, by and large, did not hear or pay attention to the naked truth. But when the same message was dressed up in the garments of a story, or a parable, they not only listened but took the message home with them. For me, storytelling was not really a conscious decision.