In present society, individuals are being watched in every aspect of their lives.
Privacy is no longer a privilege, but a desire.
For instance, eEye can trace a person back to every place they have ever lived and where their favorite places to shop are. If eEye can gather data about personal transactions, imagine what a government agency can find out about an identity. The world has reached a point, where we have to think twice before we buy online or shop at Vons. In the past, where people shopped and what they bought was something trivial. It should be if it were not today's day and age.