People may respond to incentives by changing their behavior, but when the reward is removed, they generally revert to their original behavior. If you need to provide information, present it effectively. Use language that conjures up a vivid and memorable image, or provide a demonstration that will stick in someone's mind. Talk about personal consequences or refer to a group with which the person identifies. Focus on showing people or businesses how much they are losing every month or year by not doing a specific behavior.
People tend to be persuaded more by emotional messages than logical ones.
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