Hawai ' i emerged as the second-most popular destination of choice, according to a survey of American affluent travelers released yesterday. They painted a portrait of today's affluent travelers for more than 100 people from O ' ahu, the Neighbor Islands and the Mainland who gathered at the Hawai ' i Prince Hotel yesterday. Tourism Authority's effort to lure higher-spending visitors to the islands, and its efforts to target areas east of the Rockies to help reach that goal. Yesawich said quality is the key to successful efforts. Worth the investment in time than investment in money.
People are more focused on collecting experiences.
The study revealed popular vacation attributes among affluent travelers include spending time alone or with a spouse, dining in new and different restaurants, and visiting architectural or local area historical sites. They're willing to pay if they have something unique. Kathleen Horrigan, general manager of Four Seasons Hualalai, said a large percentage of the resort's customers are from California and the West Coast, but visitors from the East Coast are increasing. Visitors also look for stress reduction, pampering, and a variety of food and beverage offerings. We find what sets us apart is how our employees are delivering service.