Everywhere you look, globalization is being hailed as the next evolution in Internet marketing. But before you jump on the globalization bandwagon with the expectation that the world will now beat a path to your online doorstep, there are a number of business and marketing issues that need to be considered. This week, the world's leading figures in technology, business and politics are meeting at the Davos conference in Davos, Switzerland to discuss the future of the Internet. As users engage these features, they'll hopefully remain clueless that they've been temporarily relocated to a new site while they shop, work, or play within a familiar brand environment. The idea is to move throughout the sites in one single, continuous interaction.
Nobody ever does that now.
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