People in an area will often turn out to meet visiting dignitaries who would never get around to attending local meetings of activist organizations otherwise, and once energized, will often continue to meet with fellow constituents. After the main team has left the area, a followup team needs to linger in the area to handle followup publicity, recruit and organize supporters, and get them to take action to influence their elected officials. They should leave a trail of local activist groups who will continue to meet and who will recruit support for the cause in other areas not visited by the campaign. An important function along the way is fundraising, to support the campaign itself and the organizing efforts that will follow it. It is important for the campaign to generate more and more contributions as it goes.
Nothing is worse than to run out of money along the way.
The theme of the campaign should not just be firearm or militia rights, but the larger issues of restoring constitutional governance. Many people who might oppose the more limited cause of gun rights will be more receptive to the broader theme, and it is after all what makes gun rights important. Most of what the campaign needs to do is educate people on the principles of constitutional law, on how it protects rights and limits the power of government, and on how to apply it to specific laws and official acts that people might encounter in the course of their lives. Not even the Supreme Court. It must be explained to people that many of the unconstitutional assumptions of power are in response to the demands from people to do something about real problems, but that they need to refrain from making such demands unless the Constitution is first amended to make such measures legal, and if they still insist that such action is needed, then involve them in proposing the constitutional amendments that might provide the necessary legal foundation.