The first Medica show yielded us more than 140 qualified leads worldwide and secured us our first large block of distributors. He acknowledges going global requires a serious investment of time and money. And companies without financial resources cannot make international deals. Our packaging needed to be redesigned with multilingual text and accompanying instructions for use, he said, adding that he often relied on suggestions form his local distributors. It takes effort to build a small business into a world-class operation.
Regulations have to be followed and payment methods have to be put in place.
It took Ferris three months to secure an international distributor, and sales didn't materialize instantly. Due to the complexities involved in marketing medical products abroad, the company had to seek approval from the U.S. Food and Drug Administration. Despite the delays, the effort was worth it. Jeff Dzuira s Tips for Taking On The World 1. Get a company-wide commitment.