Mass Communication Theory . Decision-making functions of media. Basic media market analysis, media organization and management, circulation and audience development, technological developments affecting management decisions, media relationships with labor, and regulatory agencies that affect media operation. Public Relations Campaigns. Development of public relations and corporate communications campaigns for business and social institutions.
Projects involve budgeting, media selection, campaign strategy, and creative execution.
Development of advertising campaigns for business and social institutions. Projects involve budgeting, media selection, market analysis, campaign strategy, and creative execution. 1 to 3, to a maximum of 3 credits. Preparation of materials for regional and national competitions. Electronic Media Technology, Public Policy, and Responsibility.