And, personally invite the neighbors who live right around the property, on either side and across the street, when you are setting up your open house. And, use all of your open house signs that have your name on them. When you call, tell them about recent listings in your area whether they are yours or not. Keeping them informed is part of your service. Part of your plan is to collect as many email addresses as you can for your area.
People love to communicate with email.
Make it part of your plan. Since there is no source or directory of email addresses, this is a long term chore, but well worth it. When you take a listing in your farm, let everyone know. Then take your two hours the first week to call as many as you can to get the word out to them about your new listing. These people will see how hard you work and want to use you to sell their home.