Most people fail to understand that Marketing is not a one-shot deal.
Marketing is a repetitive task that requires a series of calculated steps.
People don't usually buy something the first time they see or hear about it. Especially these days with all the half-truths perpetuated through the mail and on the Internet. Your prospect is very skeptical of your offer. Most likely not. Pepsi and Coke want you to think about them morning, noon, and night.