Many firms place credibility with their various publics at the very top of the scorecard.
A valued reputation wins and maintains a customer base, attracts and retains good employees, and contributes to an enhanced standing with investors and financiers. In a global economy, an exemplary reputation is even more significant. A strong case can be made that Minnesota's positive reputation as the home of companies that have long exemplified the best in corporate citizenship and socially responsible behavior is a Minnesota advantage and a strong business asset. The statement grew out of the experiences and values of Minnesota business leaders that represent ethical beliefs long practiced as a part of the Minnesota business culture. The committee had broad representation from 12 leading Minnesota firms.