Winners are definitely players, they get the money. Losers tend to be the ordinary fan that can't afford ten more dollars for that ticket because the athlete has to be paid. That's just the nature of it. That might ease the price. That's basically the answer.
Players win, fans lose.
The shepherd is Phil Jackson. It's easier for Kobe to operate in that than it is for Shaq. They refined it last year and it worked. But it does not work at the end of the game. So until Shaq learns to sink free throws, the ball needs to go to Kobe at the end of the game.