This document looks at the five main media sectors over the past five years, examining a number of trends for each and providing both a commentary and analysis of each of them. Jake Norman, MCM Communications, October 1999. All trends were calculated against a National All Adult base across a calendar year. Since the new universe figures come into effect from September of each year, the annual station universe is a twelve month weighted average. These figures refer exclusively to RTE and do not take account of TV3, UTV or Channel 4.
Revenue is in a unique position.
It may have either been influenced by the changes in cpts or alternatively, may have been a contributing factor in driving them. Cpt is determined by a number of factors including universe size and rating delivery. In the case of a station having a number of rate cards across a calendar year, the figure taken is the twelve month weighted average. This in turn contributed to slight downturn in combined local listenership. Today FM is not included in any of the three groups of stations.