They received a lot of attention then, but most people would have forgotten the images by now. I would promote the images of active ageing as a series of brands and create in people the desire to attain the standards depicted by those brands. As with any branding exercise, there must be constant publicity. Take any well-known product. If you stop advertising it for six months, people will forget.
People have short memories.
For instance, while they encourage married children to live near their parents so that they can take care of them, they also call on Singaporeans to go regional. The contradiction is more apparent than real. Encouraging married children to live near their parents is to facilitate family support when the need arises. Going regional is a passage in one's life journey. It is not a permanent uprooting of oneself.