Electronic mail, or e-mail, is one way to reach activists on a large scale. If you or your chapter has access to e-mail, you can distribute messages, announcements, press releases and other information to individuals and groups in the state and around the world. The catch is that you need to know their e-mail addresses. In some cases, it may be possible to establish a group e-mail address, so that with one keyboard command, you can send information to a number of sources at the same time. As with any other public relations communication, the basic advice still applies.
Quality is just as important as quantity.
NOW is a grassroots organization and we want to contact as many members as possible about actions and issues. Therefore, think and plan carefully before you send your message. If people become accustomed to receiving helpful, thorough and timely e-mails from you, they will be much more likely to actually read them. One way to stay updated through e-mail are ListServes. The Internet can be one of your most effective informational and organizational tools.