The second advertisement from New Yorker is for an on-line shopping company. The couple in the picture is obviously in love. Love is portrayed here as happiness through buying things as the empty package at the edge of the advertisement indicates. The third magazine I examined was People. People magazine has been criticized as being just barely a step above tabloids.
People targets a more adult population featuring advertisements for food and automobiles.
The first advertisement is sponsored by the Lorillard Tobacco Company's Youth Smoking Prevention Program. This advertisement displaying a homeless mother and her daughter and tells parents that some things should be difficult to talk to their children about, but smoking should not be. Parents who are concerned about their children's well-being should talk to them about smoking. This ad addresses love of a different kind, love of your child. The national mentoring program is co founded by People magazine, American On-line, and various other companies.