Whether your sales are mediocre or meteoric, you still want to improve the bottom line. Despite your best efforts, however, if your sales chart is flat lining, perhaps your pizza marketing plan is missing a key ingredient. My suggestion is that you add a ladle of radio to your mix. Your goal is to sell more pizza.
Radio is the perfect tool to accomplish that.
If you add a dash of careful planning and a dollop of creativity, you should schedule extra help to handle the crunch. Tell the station's sales manager you want to trade time on his station for meals at your shop. Instead of spending cold, hard cash for commercials, you can pay with delicious, hot pizza and refreshing cold drinks for his sales reps and their clients. Nearly everyone who comes in on that barter money is another potential customer. Make sure the on-air personalities are allowed to take part in the trade and that you make friends with them.