Lane Press , through 4Lane, can play the same role for the same reasons with this new communication medium. First, we are intimately familiar with the publishing business and the unique missions of our publishing customers. We don't swoop in for a project or campaign and leave. Finally, we are already managing digital assets to support the printing process. Sending digital content to a browser instead of the press, and enhancing it with more robust web content delivery strategies is not a stretch for us.
Printing is the second oldest profession in the world.
It doesn't get much more old economy than that. The mother ship is important, but we need the independence to prosper. Some of the technical components of our services can span industries, but the mission-oriented, business development components are very unique and require our undivided attention. Publishers have special challenges on the web. They deserve a service firm that can address these challenges successfully without being distracted by the local sporting goods store or the aerospace parts supplier.