Most dealers use email marketing in conjunction with other systems because they are still building their customer email database. For the rest of their customers, they continue to use phone or mail follow-up. You can start today with certain campaigns. Initiating a service follow-up via email requires no email addresses to start and can grow your email database rapidly. Campaigns geared at new leads can also begin immediately.
Many dealers are surprised by how little time it takes to develop a sizeable email database.
They can then take advantage of the medium by sending more directly targeted, revenue-driving emails to specific groups of customers. One dealer sent an email service message to a group of targeted customers. Another dealer regularly converts his print newsletter to an online, interactive piece delivered to customers inboxes. In addition, with each eNewsletter, many people volunteer to receive information on specific topics, such as Used Vehicles, where they are likely to spend money. 6gear increases automotive revenues through proven, high-impact email messages that solidify customer relationships and bring business in the door.