Popular contemporary horror authors such as Stephen King are multi-millionaires, unlike 19th century authors such as Edgar Allan Poe, who spent much of his life in near poverty. Dracula is portrayed in much of literature and film as a diabolical monster who's the epitome of evil. Westerns, romances and mysteries are examples of popular genres of literature. TV shows use numerous gimmicks to attract viewers during ratings periods. A book's cover design is an important marketing tool that can help or hinder its sales.
Mysteries tend to have more unpredictable plots than, say, romance novels.
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