Both professional organizations have very strong codes of ethics for the legal and ethical gathering of information to assist businesses to monitor the competitive environment. Competitive Intelligence is about the gathering, organizing, and analyzing published information that is freely available to anyone who knows where and how to look for it. InfoMax can help in many ways. Individual research projects are welcome. However, Jill strongly believes that the best way to stay current with news about competitors and an industry is continuous news tracking.
News is delivered via email in an informal news update.
News updates are highly customized for each individual clients changing needs. Jill also offers training sessions on such topics as Sources on the Internet for Market Research, or How to do your own CI using the Internet. I try not to work in the evenings or at weekends, but there have been a few occasions when I could not let a client down.