The company's target market is comprised of vacationers visiting coastal resorts along the North and South Carolina coastline. That is, Mudslide ice cream and Margarita sorbet. Bibliography lists ten sources. A short overview of plans for a computer company to augment its sales volume of laptop computers. Using basic marketing techniques, the strategy described seeks to better define the company's target niche and develop a plan to reach it.
Paper concludes with a brief outlook for the future.
Specific examples are provided. Bibliography lists 6 sources. A 6 page paper on recruiting student volunteers to work with homeless children at a homeless shelter. The writer describes the methods proposed to recruit volunteers along with unique innovations to motivate students. Techniques for assessment of the program are described.