Reality A physical or metaphysical place inhabited by two or more sentient beings who are most likely interacting. The Selfish Gene.
Memes range from scientific hypotheses to slang words, TV commercials to conspiracy theories.
Still, the most celebrated memetic engineers are usually advertisers. Their job , after all, is to create brand recognition, making meme warfare akin to brain-side product placement. The hardwiring of human beings together through a global interactive media has led to the mass transmission of memes, which, instead of infecting individuals one by one, attack the entire cultural organism. From 1948 to 1972, US economic productivity was on a rapid rise - then, at the dawn of the digital age, the increase slowed down. The design process has focused on the machines themselves and the tricks they can do, rather than on how well they actually improve intellectual work efficiency.