Theories in visual communication from aesthetic to psychological. Use of Gestalt theory to examine effects of visual messages, including cross-cultural communication. Emphasis on analyzing visual images in print and electronic media. Public Relations Campaigns. Development of public relations and corporate communications campaigns for business and social institutions.
Projects involve budgeting, media selection, campaign strategy, and creative execution.
Development of advertising campaigns for business and social institutions. Projects involve budgeting, media selection, market analysis, campaign strategy, and creative execution. Reporting and writing newspaper and magazine articles about science, medicine, and technology. Impact of Communication Technology on People and Societies. Seminar on present and potential effects of increasingly sophisticated modes of mass communication on people, institutions, and societies.