There is a way to alleviate these problems. Apple should take a tip from CE Software . It includes information on the next three releases of the product. As each new release of QuickMail is rolled out, the brochure is updated, so it always stays three revs ahead. This road map enables QuickMail users and administrators to plan.
Planning is good.
One particularly helpful aspect is that if an organization doesn't need the features in a specific release, it can skip that release and wait for the next one. It should articulate a set of features and schedule them for specific releases. This will have the exact opposite effect of what Apple hopes to achieve. Developers, IS managers, and individual end users need to know what's coming. They need to know what to expect and when to expect it.