Name recognition means advertising, and advertising means money.
Now AtomFilms is expanding into video stores. Technology has finally advanced to the point where, as with CDs, you can pop a movie disc in and skip to whatever track you want to see. With so many shorts to draw on from their website, the tough part is curating the packages, deciding who makes the grade. Smart writing, smart direction, and one great performance makes this the best short on the otherwise disappointing Dark Comedy Edition . Sure, the production values are high, but the script sensibilities are very low, and the piece never becomes anything more than a series of dick jokes.