Many indicators show much promise, while others point to persistent problems.
Bakery sales averages and per customer rings continue to rise but at slower rates, compared with those during the last 20 years. Most in-store operators even project a slowdown in per customer sales. For openers, operators should focus on making their bakeries as profitable as possible. According to Modern Baking's biennial Supermarket Bakery Trends report, instore operators recognize the need to build bakery profitability. But their efforts are yielding mixed results.