Gamers tend to hit the web a lot, searching for games and game hacks. Once again, search engines will bring you lots of traffic. The blinking images on the home page are very distracting The colors are hard to read. White on blue on Handling page is too small and hard to read. White and yellow on red is unreadable.
Navigation is very poor.
I should be able to get home from anywhere. On Shipping Info page I can't get to products or home page. I first went to learn about the shipping and policies, and then decided to buy, and couldn't. I would suggest an analysis of the logs to see where visitors go within the site and where they leave. Couldn't search for a book when came in from left navigation.