The marketing committee develops innovative marketing programs for member firms. It examines how each member markets its services and also presents the pros and cons of the innovative techniques at our conferences. The Web committee determines what is posted on the network's Web site, which our member firm in Berlin created. The brochure committee, established to create our first network brochure, is retired until we need an update or an entirely new one. Periodic regional, national or international conferences allow members to hold committee meetings and practice management seminars as well as share war stories.
Members can visit other member firm's offices in conjunction with conferences.
Most associations use dues to pay for network advertising that member firms can turn around and use to promote their own firms. Member firms trade software ideas and trends at committee meetings and conferences and by e-mail. International staff exchanges. Staff members can be exchanged from one member firm to another to share operations expertise or assist on specific engagements. Firms can pool resources for marketing efforts.