I think this is still the keyboard, because it is still the best interface between the modern studio and the musician's brain. Even if skills are less important now than they used to be the real appreciation might become of the programmer that built the toys, instead of the person playing it. Also, the most compelling sound toys are those that follow musical scales Etc. Drum loop sound toys bore after two minutes, and users never return to them after the first visit. Almost all Napster users have broadband access to the Net which means that they're mainly American college students or people who work for dot-com firms, i.e. they're unlikely to run a pirate radio stations or organise underground parties.
Pop is popular.
In order to create this awareness one needs big media exposure. A website or artist with no exposure might as well not exist. In order to create this you need huge amounts of money to finance a marketing campaign. The answer is in the question, ma. Plus his music survived on paper.