Lani Minella, actor - Don't make a tape until it's real. Find a way to get real experience for a genuine demo reel. Try DramaLogue for leads on volunteer projects and student productions. You must have the ability to take directions and translate directions into results. Search for new avenues for marketing.
Persistence pays off.
No matter what the situation is, make the best of it. Take time to polish your work and get it right. Make sure you are happy with your delivery as well as meeting the client's needs. You know when someone has it within a couple of reads. Be willing to acknowledge and work toward your strengths.