A single press conference or press release does not make or have the impact of a campaign. The agency will help identify and develop newsworthy milestones, which can be merchandised to the press in the form of news releases, preferably on a monthly or more frequent basis to keep your name in front of your various audiences. If any of your recent innovations and milestones have not been formally issued to the press, the PR opportunity remains.
News releases are often the enticement used to garner broader coverage.
The agency will make follow up telephone calls to editors to coax them into seeing the larger ramifications and feature story possibilities. For more info on News Releases contact us .