They are future business leaders, parents and elected officials. There is a program that teaches kids about the unique power and responsibility they have in the marketplace. As a result, they will be better employees and customers and will be less likely to be targets of fraud. Formed in 1981, NCCE reaches out to educators in schools, communities and the work place with programs such LifeSmarts to prepare teenagers for the marketplace and its many pitfalls. LifeSmarts is a flexible activity for the classroom as well as youth groups such as 4-H and Boys and Girls Club.
Participants gain more than just basic information and knowledge.
LifeSmarts provides insight toward better decision making, financial issues and an understanding of personal rights and responsibilities. It prepares them to make intelligent choices in daily decisions. LifeSmarts incorporates all of the marketplace issues into one program. The program is implemented in Utah through a partnership between NCCE and Utah State University Extension. There is also major sponsorship from the Division of Consumer Protection and Utah Department of Commerce.