Online matchmakers allow people to get to know each other from the inside out in their own time and at a price they won't regret. Love for Sale While most Internet dating services, such as Zipple. Com offer free personals, generating their income through advertising, ecommerce or web hosting, traditional dating services usually ask for an up-front membership fee. Social Circles, for instance, originally charged clients per activity. There are people out there who will pay significant sums in order to augment their social life.
Prices also serve as a gatekeeping function.
Like any new business, getting the word out is paramount. Rozner visited every Jewish web site on the Internet, from newspapers to synagogues, and emailed every webmaster, about 6,500 people, about her site. Besides using conventional means of advertising such as direct mail, they've had much luck with fliers-especially at the business's beginnings. That creates a kind of communal effect and people appreciate that. 2J, Great Neck, NY 11021.