People are feeling alienated in their businesses and communities, and they are fulfilling their need to feel connected by getting involved as donors or volunteers in nonprofit organizations,'' says Jim Kitendaugh, president of the Wayland Group, a Sudbury consulting firm. Today's donors want to see more bang for their bucks. When an organization offers a total relationship, a career path of involvement coupled with a chance to give and make a difference, people give more,'' says philanthropist Steven Grossman, a Massachusetts businessman who is chairman of the National Democratic Committee. Wealthy individuals are bombarded by appeals from anonymous telemarketers and direct-mail campaigns. Staffers at Boston Lyric Opera place handwritten notes on the chairs of major contributors at each performance.
People give to people.
Expanding the definition. Unfortunately, these people can't give money. This donor told Guardino she had been looking for a way to use her resources to help the community, but felt lost in the ocean of nonprofits competing for her donation. A cottage industry of financial advisers and tax consultants is emerging to meet those needs. It's not that they don't want to be.