Although rhetoric may be purposive, it is often subtly unconscious 7. Wherever there is persuasion, there is rhetoric. And wherever there is 'meaning' there is persuasion. Burke is one of the primary theorists who lets the rope out for rhetoric 9. And a creative strategy for dealing with situations and solving problems inherent in them.
Rhetoric helps both speaker and listener to chart the course for their action.
The listener anticipates, participates in, and is gratified by the sequence. Identification results from an interaction of form and content. Through participation in its form, a rhetorical work induces tensions and expectations. A key metaphor as an account for motives such that language and thought are treated as modes of action. Communication actions are motivated.