Job information, placement, and career services are readily available to librarians. Effective library personnel policies are established and used. Librarians uphold the ALA Code of Ethics. Librarians are proactive professionals who ensure the free flow of information and ideas. Statistics about libraries are collected regularly and distributed promptly.
Research related to libraries and librarianship is conducted and results are widely disseminated.
ALA promotes access to information via technological means. Librarians are able to use technology effectively. Library funds are managed effectively. Librarians practice effective public relations. Libraries are proactive agencies which meet the challenges of social, economic, and environmental change.