Yes, finance companies need stars because that is insurance for better or more probable results. The film got picked up by a distributor and went to AFM and is now heading to The Cannes Mkt. I feel like I'm starting to get a little over my head. Greg Ref 7. I think you are some what ahead of yourself.
Movies are just merchandise.
I know filmmakers like to think they are making art, or their film will be different from all the thousands of others, but frankly films are not that. They are entertainment. Plain and simple. Consumed by the public like they consume food. Movies are no different.