If the PSA is to be put on the screen of a cable station, you can use the format employed in the flyer described below. Paid advertising can also be very expensive. If your budget allows for it, keep these ideas in mind. One-shot ads rarely work. The principle of repetition is important in advertising, so that an effective advertising campaign is likely to be expensive.
Quality is also crucial.
If at all possible, ask someone with an advertising background or ask an ad agency to volunteer their efforts. In general, ads should have a strong headline. The most effective ads appear in the front section on the right-hand page and above the fold. Again, include a contact name, address, and phone number. Advertisements can be placed in a variety of publications.