Identification and Imitation - plays on your status, uses famous people etc., type of people, stereotypes, heroes etc. What the objects in the image may mean These all act together. Visual analysis of advertising images will make it clear that they are selling values as well as products. It exposes the use of stereotypes and the covert messages embedded in advertising material. Anchorage - The words which ties down the advert.
Propagandists recognises and exploits existing values and prejudices to there own ends.
An individuals opinions can be chanaged more easily by pressure from a group of people - 'peer group pressure' Subtle persuasion versus direct attack Trying to persuade someone by directly confronting them and telling them to change their opinions is almost always bound to fail. For every 'in group' there has to be an 'out group'. Censorship during a war or a national unrest and is often backed by the law. Slanting information - basis, drawing attention to certain areas and not to others. A diagram to show messages the sender gives.