The next mailing of 1,000 by each participant would necessitate a fresh mailing list of 125 million names, or roughly half the population of the United States. The financial prospects of such a letter are no better. Obviously, you must depend on making money from the third and fourth levels down. Many chain letter operators who claim to be making a comfortable living explain their operations to us as follows. So far, they are in the red.
Many people claim it does.
Suppose the percentage of people who responded each time was only one-half of one percent. You can see from these examples that the percentage of response is critical in calculating your chain letter profits. Many people think that they will be the first person to make it big with a chain by incorporating a new twist - offering a product in exchange for the money mailed to the persons on the list. So, if you're one of these people, and you think that by offering some sort of product you can achieve big success, here's some advice. You must send out large amounts of mail, as cheaply as possible, to achieve any level of success that will meet or exceed your expenses.