It is not about aiming to clone the success of other companies, or indulging in industrial spying. Nor is it measurement for measurement's sake. The real goal is to build on the success of others to improve future performance. By benchmarking on a continuing basis, you are always researching current best practice, not dated ideas. Benchmarking is always carried out with the goal of putting improvements into action.
Nobody is good at everything.
I came to the conclusion that you didn't have to be the best at any of the elements. You could actually be second best in many and still be best overall. Companies world-wide have found that there are very significant gains to be made from the BPB approach. And, as a result of all these, increased profits and sales turnover. BPB helps achieve all of these benefits by giving you a disciplined, realistic approach to assessing the performance you should expect in critical areas of your business.