Let's pretend that you decide to become a nun one day. This major change in your life has required you to buy some new nun clothes. You surf the net and come across two sites that sell nun outfits. But statistics can be very misleading. Your relatives and friends are making money on the Internet and you want your piece of the money pie.
Most people confuse a press release with a sales letter.
In fact, a press release is not a sales letter, but rather a brief letter announcing something newsworthy that can be distributed to various media outlets. You have heard about them. You have seen them popping up everywhere. I just managed to triple my daily visitors to one of my web sites by winning a web site award. I simply took 5 minutes out of my day, submitted the necessary information and watched my traffic explode two days later.