The ZIBF Indaba has over the years become recognized as the premier forum for debating issues pertaining to the book industry in Africa, and Indaba2000 will provide a unique platform for African publishers, writers and book industry players to discuss and debate the future in a global context. The organizers of the conference realize that the marketing of African books is an essential dimension in the celebration. One of the reasons for the crisis in which African publishing finds itself is the fact that the marketing element is one of the most neglected areas in the book chain. This year's Indaba will focus on present and future marketing trends and challenges facing the industry. In order to enter the new millennium with a new vision and sustainability the book industry in Africa must incorporate the changes brought about by recent developments in electronic technology.
Marketing is the key to success.
Without a market, publishing becomes irrelevant. Indaba2000 will also look at the historical shift in Africa from oral to written to electronic word. Participants will celebrate what has been achieved and discuss future strategies to ensure that the book industry and book readers are able to celebrate the future. Programme Please note that this is a draft. Speakers are not all confirmed yet and details may change.