The central character of the magazine, always sporting a devilish grin, was a fictitious person named Alfred E. Neuman.
People start home based businesses for many reasons.
One of them involves making extra money or obtaining enough money to eventually be able to quit a job and work from home full time. It's been proven over and over that our attitude or mental frame of mind has a direct bearing on the ability to make money with a home-based business. When we are low, we think of our dissatisfactions more than when we feel good. We compare ourselves to others and convince ourselves that others are doing better than we are. We focus on our belief that making money is hard work.