Huge opportunities still exist in these countries, and the potential in continental Europe is arguably larger. Use unqiue market segmentation data and pioneering analysis to gain the competitive edge in the hot and soft drinks markets. Use this report to pinpoint specific sales opportunities in to date unquantifiable markets and identify marketing strategies techniques, distribution strategies and best practices to exploit opportunities. Understand how leading manufacturers are driving growth in certain categories and countries. Use company examples to identify best practices and pitfalls in tackling the issue of effective distribution.
Marketing departments believe that consumption of soft drinks peaks in the afternoon.
Benchmark your own strategy in areas ranging from occasion-based marketing campaigns to distribution strategies and new product development. Learn from the 'best demonstrated practices' of leading companies including The Coca-Cola Company, PepsiCo, Starbucks and Red Bull. Gain unique insight into the key issues facing manufacturers in the hot and soft drinks markets with the results of a global industry survey. Generate new and creative ideas for new product development using the analysis of new occasion-based drinks product launches from Datamonitor Worldwide Innovations Network. Use forward-looking analysis and recommendations to see how your product can be tailored to fit emerging opportunities in your category and country.