Sometimes the embarrasser's intent is positive, as in the case of the teenager who bumps his friend into a cute girl in the mall. Other times the intent is search and destroy. In some cultures, women who do not conform to social expectations are brought into a public arena, where the community members humiliate them, Petronio explains. Arizona's own version of that tactic could be Phoenix cable Channel 11's plan to broadcast the photos of people who are caught soliciting prostitutes. Teachers use it.
Parents use it.
So do friends and family members. Spouses sting each other to highlight behaviors they don't like. The media are especially adept at strategically embarrassing public figures. Co-workers may embarrass colleagues in an attempt to discredit them. For example, an employee may think another is taking undue credit for a report they both prepared.