This 5 page paper discusses the relationship between customer satisfaction and profitability. Even in today's fiercely competitive market, some executives believe the two are mutually exclusive but other executives recognize that they are integrated. These opinions are discussed with examples. Bibliography lists 5 sources. A 10 page paper discussing factors to consider in marketing the commercial real estate business.
Marketing is always important to the commercial real estate firm, but never more so than now.
The current economic slowdown brings a need to more carefully target the marketing message, but also to make it available in a greater variety of venues including the Internet. Macroeconomic indicators should influence marketing efforts, for marketing needs to be more intense in times of diminished economic activity. Includes an abstract and outline. Bibliography lists 11 sources. A 6 page essay on the past, present and future of music marketing.