Chances are very good that you heard about it from a friend or a colleague. If the product is really good, and it stimulates that person to post something on the Internet, or to spread the word among his or her friends, that really shows you the power of Buzz. For more information, check out BusinessRx.org. Business Prescriptions is produced at the College of Business at Florida Gulf Coast University. What's changed really, is customer connectivity.
People are much more easily connected to each other, obviously because of the Internet.
Ten years ago if you were happy with a product or unhappy with a product, you could tell five or ten of your friends. Now you can type in a message about a company and send it out to cyberspace and it will be seen by hundreds or maybe thousands of people. So that's a major change. So there are many venues to spread the word over the Internet, and probably more will appear in the coming years. For more information, check out BusinessRx.org.