Marketers have devised a variety of techniques to collect detailed data and to compile individual profiles on teenagers. Tracking technologies make it possible to monitor every interaction between an individual and an advertisement.
Many websites now collect cookies as a user browses a website.
When the user returns to that website the website remembers that users preferences. Many sites get teenagers to volunteer personal data as email addresses, street addresses, the identity of other family members and purchasing behavior and preferences. This site offers students interactivity with Pokemon, a spokescharacter for this company. As well the site has contests where students enter private information. Although Canada has yet to pass a similar law most commercial websites accessed by students are of US origin.