By embedding meta and keyword tabs into your site, you raise the chances your site will be one of the top ten items to come up for searches. So, before submitting your site to search engines, make sure those tags are in place. Banner advertising is another way to drive traffic to your site. Some sites will offer free ad exchanges and there are also barter services for banner ads. This is why you must be continuously improving your site and adding new material.
Nobody likes a stale site.
Work on understanding your customers and making them feel like they're part of a community through seasonal promotions, e-mail newsletters or by suggesting products to customers when they log on. It helps to have an administrator on call at all times to troubleshoot the system should it crash. Getting an e-commerce business going on the Web isn't as easy as scanning in a pretty picture and getting a web address. It takes lots of time and effort to get it going and then even more effort to keep it successful. But for those who plan ahead and constantly innovate, the Web can be an exciting and profitable venture.