We should teach kids how advertising invades their lives and their sense of what s important. We should teach them to honor and respect each other s differences. We should encourage them to think and ask questions. And perhaps most important of all, we must help them to learn that they have some control over what they do with their lives and their bodies. Children are the future.
People say that so frequently and so casually that it s become a clich .
But it s true that each child is a potential world leader, caregiver, resource. If we want young people to grow into kind and responsible adults, it s up to us to treat them with kindness and with respect. If we want them to grow up able to make intelligent decisions, it s up to us to do what we can to help them become well informed. We re currently securing funding to support this project.