And that there are lots of choices. So they compete with their products, experiences, and prices. But they compete even more with information. Projecting a personality in tune with the values and lifestyle of the intended community. Natural instincts are to bury forecasts that include contractions, aren't approved by everyone in finance, legal, and marketing.
Public companies are subject to rules about disclosing forecasts and plans.
You might rub someone the wrong way. If you see that your competitor projects doubling the number of employees next quarter, and you can see they are all in sales in Washington, D.C., it is a clue to their intentions. If you see a competitor hiring from the same small talent pool, you may elect to hire first or more to deny the competition the best talent. You don't want a breach of promise because someone quit their job or changed careers because of your forecast. But I'm confident we can work our way through.