First of all, it is easier to manage a small operation. There are also many competent key people who prefer to work in small units with good chemistry and individual treatment. Companies with complex project strategies must be good at attracting and keeping the most demanding key people and the most demanding customers. They must therefore guard their Corporate Image very carefully and invest in Knowhow and Competence of their personnel. The niche strategy is less risky but the smaller resources make finance a strain.
Most markets allow all strategies.
The simulation model mirrors all four generic strategies. Return to Knowledge Management Home Page.