But she says the system is OK for her. IMCA's Yanai says he sees some changes in some of Japan's newer and more energetic tech startups. Matsumoto at Fujitsu, who moved from the travel to the IT industry, feels the same. When Japanese companies go overseas, they tend to send Japanese managers to become the head in overseas branch offices. You might be able to make it to the middle management level, but never beyond that.
Most local people realize that very quickly and that's why they only stay for a few years.
You get good training there, and use that experience as a spring-board to the next job. But there should be plenty of people overseas who are better than Japanese buchos. Nishioka explains that this system happens because the top people in Japan can communicate better with Japanese buchos, who don't seem to realize that communication with local consumers is more important than communication with Japan. Images, logos, body copy, and visuals all come under discrimination. Speaking of colours, perhaps it's less stressful and maybe more useful to look to the future.