A firm should calculate its return on investment on the booth. Frances Thornton of Security State Bank has helped coordinate her company's booth for several years. People don't come to pick up product information. They come to get to know your company and your people. Stephens said in most of the larger trade shows and exhibitions, it is different.
Most visitors are there to see new products and services.
The Security State Bank booth won the best of show award twice. Mike Warren and I begin working on the booth a couple of months out. You've got to have a gimmick. You've got to get their attention. Four years ago, the bank had what Thornton said was its most successful booth.