Try it out. This will make your headlines stand out. It also adds a little personality to your writing. Sometimes, just a very minor change in your headline can increase your response exponentially. Tip 7 - Ask questions Use a question in your headline, opening sentence of your ad copy and in your web page content.
Questions always get attention.
Questions also gets your audience involved in your copy. Make sure that your question is relevant to your target audience. This word is irresistible. Use it often in your headlines, ad copy, Web page content and sales letters. Use it in combination with other words to really get attention.