The program provides substantial value to the Software Division members by delivering timely, accurate and useful data. A separate survey delved into important policy barriers to e-commerce adoption. The Software Division has conducted a series of monthly virtual seminar series focusing on best practices in product development for software companies. Current roundtables meet the special needs of CEOs, CFOs, HR managers, and Marketing executives. Roundtables meet concurrently with the ITAA Strategic Solutions conferences and at points throughout the year.
Roundtables eliminate learning curves and allow members to leverage the experience of others.
ITAA's CFO and HR roundtables met twice during the year, attracting dozens of senior level participants. In addition, ITAA launched its Marketing Roundtable during the year, attracting marketing executives from over 25 companies.