The mission of the Sport Management graduate program is to offer students diverse educational experiences that will prepare them for career opportunities in the multidimensional sport industry. Today, in sport organizations there is increasing stress on excellence, leadership, and accountability, as well as on human relations skills and marketing. Students of the program will develop these skills so they can successfully pursue management positions in professional, collegiate and Olympic sports, as well as opportunities within the corporate sector where sport is used as a marketing and communication medium. The sport industry is intertwined with virtually every aspect of the economy including media, apparel, food and advertising.
Newspapers devote several pages to sports.
There is a proliferation of infomercials devoted to sport and exercise related products. Interesting Careers Sport is a major marketing platform for universities, towns, cities, and entire countries. They are used as icons of the image these entities want to project - the best, biggest, strongest, etc. Sports are also used to bond communities of people together. This is an example of a career that is within the huge secondary infrastructure of the sports industry.