The Bachelor of Science in Marketing is a program of study that prepares students for careers in marketing by developing their understanding of the social and economic forces at work in national and global markets. Marketing involves determining customer needs and satisfying those with the right product, at the right price, in the right place, and backed by the right level of promotion. The marketing major focuses on developing the skills that enable managers to develop and maintain successful relationships with consumers and organizational customers through the planning, implementation, and control of marketing activities. The program emphasizes the use of analytical and behavioral skills and approaches to identify target markets, positioning, consumer behavior, product development, and marketing management.
Marketing is also excellent preparation for graduate school.
The marketing major is designed to allow students to remain broad based in their selection of courses. Alternatively, students may choose to pursue one of three specialized concentrations in completing their degree in marketing. The advertising concentration emphasizes creative strategy and presentation of material and development of effective advertising campaigns. Students who pursue this concentration will be prepared to enter a wide assortment of marketing related jobs within the e-commerce arena. The hospitality and service concentration prepares students for challenging opportunities in diverse fields including travel, lodging, food service, public relations, and personal services.