This leads you into a world where your partners, not just your software, may also be chosen more dynamically. It will be more like what you see today when Hollywood puts together a film. The cinematographer, the director, the producer and the three major stars will probably never work together again as a group. They were assembled as the best possible team for a single project. These new technologies, added up, will make it possible to have real virtual enterprises, real ad hoc teams - all buzz concepts that have been in business books for years will become realities, rather than case studies.
Marketplaces are an ongoing monster change.
There are relatively few running right now. There are supposed to be 1,000 by the end of the year. Having these will mean that there is a much wider choice of product and vendors. So, there will be an opportunity to increase overall efficiency, reduce unnecessary profit margins and improve overall service in the economy. Some of the marketplaces that have been announced are of genuinely enormous scope.