Some feel that it's either tremendously complex, depends on who you know, or only really applies when you are an acknowledged expert. Others consider that even if you generate a little press, it doesn't work unless new patients arrived directly because of it. But the enlightened few realize that no practice can flourish without public relations. The function of public relations creates a favorable operating climate in which a practice can prosper and expand. PR, then, is an essential duty that every business, small or large, must carry out.
Public relations is an integral part of any practice.
I have used it to manufacture many magazine and newspaper articles in recent months, and it hardly cost me a cent. Public relations in essence is a lot simpler than chiropractic. Just by applying a few fundamental ideas such as those contained here, press and goodwill are relatively easy to obtain. Beat your own drum. Read any book on the rise of Microsoft and you'll see that PR and sound marketing were every bit as important as technology in its rapid growth.