What I think everybody over looks though is the labor. A common argument is there is no material item therefore it costs nothing to copy. All kinds of ideas are based on this. No stealing is happening, it's the new info world not the old material world etc. I see it as nobody as every paid for a material object in the entire history of mankind.
People play for labor.
You don't pay for the apple. You pay for somebody who got the seed for FREE, planted in the ground, watered it for a year and delivered it to you. He may have paid for the water but the people who delievered the water got it for FREE from a river or reservoir etc. All the costs involved have to do with labor only. There is still labor involved in making information.