Every cult has a founder and leader, a charismatic person who is highly respected. This person usually claims that he or she has been chosen by Providence to reveal or to carry out some special task. There also is a separate part of the leader's message that is known mainly to the initiated, people who get deeply involved with the cult. There are open and closed cults. A closed cult employs the techniques of isolating its members and bringing them into alternate states of mind.
Open cults use various courses, such a personal development courses, to spread their message.
Usually there is a reward offered on successful completion of such a course. Many cults use traditional religion as a basis for their beliefs. There are however cults which have their own rules based on the teachings of the leader or founder. Over the centuries there have been thousands of cults in existence. He is presiding over your Society.