The truth is, there is no method more powerful or less costly for creating fame or fortune than publicity.
Publicity starts with a news release.
The news release is one of the world's best marketing tools, but is also that wretched thing that often shatters the hopes of all who dare to seek publicity. The fact is that millions of dollars worth of publicity is available to anyone who knows how to get it. One person I know who has the best batting average at getting publicity is Paul Krupin. According to Paul, nothing annoys busy editors more than news releases that are poorly written. Your news releases talk about you too much.