The best managers we have observed spend a lot of time and energy making sure the vision and strategy connect to satisfiers. They invite key persons into the process of creating and defining the company s vision. They pay attention to the person. We find that the best leaders consciously pay close attention to their top employees, making sure they re being developed, rewarded and recognized for their contributions. They build loyalty, commitment and trust.
Many leaders recognize that trustworthy organizations have higher employee retention.
However, too many leaders fail to understand that trust is a belief and loyalty is an attitude it s only commitment that is an act of will. We ve found that better managers focus on creating commitment as the foundation. They act deliberately to ensure that employees know they re going to follow through on what they say they re going to do. They are loyal to their key people. These leaders work at commitment, talk about loyalty and demonstrate trust to employees and they get it back.