How much is left in your budget 3. How much does your competition spend 4. A consistent approach should be used so that all of the marketing components can build upon each other. Remember not all individuals and organizations are concerned with the same things. What is important to one individual may not be to another.
Perception is reality.
People select only what relates to them personally. A common message needs to be integrated into all materials. Awareness Let people know about the products and services you provide. Attitude know the current attitude of your audience to help you create messages that make use of those attitudes. Save travel time-do your next meeting via distance.