Seek attention from the news media and be sure to stress those things that make your site unique or exceptional. Finding related sites , contacting their authors, and exchanging links. Broadcasting an email press release to online media outlets and appropriate email lists. Buying advertising banners on other Web pages. Promoting every major section of your site , not just its home page.
Many users turn to search engines to find information on the Internet.
Such search engines catalog Internet sites and offer the user a vehicle for searching their index. The search engines work in different ways, but almost all rank matches using keywords. Keywords are automatically chosen from the text of your pages, and most engines favor nontrivial words that are used repeatedly near the beginning of your documents. Most search pages will show this along with the document title in a search results listing. Discusses how to get familiar with the Net, how to create an online publishing strategy, and how to build and maintain an Internet site.