Creatively set your slogan in type to create a logo you can use throughout the book. If possible, repeat colors introduced on the cover in the theme presentation inside the book. Lines, tints, screens and textures can set apart the look of the opening, closing and dividers from the rest of the book. Art can be used to unify the theme. If art is used on the cover it can be repeated or adapted inside the book.
Photos give the theme a unique look.
Photo treatments such as unique cropping, inset or overlapping, spot color or computer manipulation can create a look that conveys unity. Staffs should be sure the technique reinforces the theme. While options are unlimited, staffs should understand the added cost or time involved with many of these techniques. Here's your opportunity to ask someone who has been there, done that and will share their ideas with you. To submit a question, fill out a question form .