It s like yin and yang, positive and negative, action and reaction, Bush and Gore. Sorry, the last one s a bad example by the time all was said and done they did a good job of proving they re both losers. We like winners. We give them awards, stay up late to watch them on The Tonight Show, then wake up early to see them ride down the street as the grand marshal of a parade, proving that winning has nothing to do with self-respect. Richard Hatch became an instant celebrity when he won on Survivor .
Nobody likes a sore loser.
It s much better to smile than to pout, throw a temper tantrum or, if you re a full-blooded American, go to court. But the truth is, we re more fascinated by losers. We even go so far as to bet on losers to win, though that may be more a matter of greed since the odds are so much better. Plus if the dark horse actually does win then suddenly there are two losers who for once turned out to be winners. So it s not surprising that there s a popular website called Failure Magazine which is devoted to losers like the Susan B. Anthony dollar, New Coke, and anyone who bought a lifetime membership to the Louie Anderson 24-Hr Fitness Center.