For example, when you go clothes shopping, you are able to recognize the store by its name and image, and the salesperson can ensure you are whom you claim to be by visual verification of your driver's license. On the Internet, you need a verified digital signature. A specialized company registers your identity and assigns you a specific code that becomes as distinctive as your handwritten signature and, therefore, proof of your identity. Moving Ahead with Electronic Commerce Securing privacy, integrity, and authenticity are the pillars of commerce of any kind. Thus, they must be addressed before a significant volume of Internet commerce transactions is performed.
Many software companies are in the process of adopting privacy and integrity standards.
Once all standards become widely implemented, Internet commerce risk levels will become acceptable for widespread commerce. Just as in real life, absolute safety is impossible, and everyone will have to learn to live with a certain amount of risk. Managing that risk will become a major part of business strategy in the coming years. The revenue potential associated with an electronic marketplace will ensure the rapid development and adoption of the necessary technologies and standards. Liberty Mutual Insurance Company.