It was nice talking with you, Mary. It is far better to have 15 minutes of quality instruction than two hours of boring lecture. This educational program is especially effective in industries where back injuries are prevalent such as nursing homes, manufacturing plants, delivery services, etc. The talk should be brief and concise with lots of demonstration. If possible, involve your audience by having them work together and practice safe lifting techniques or whatever job safety tip you are featuring.
People learn better when they participate in the learning process.
You will know you have succeeded if your audience wants more information that you provided. That gives you an opportunity for a repeat visit. After the talk, give employees an open invitation for a complimentary consultation. In addition, offer to work with the employer on providing immediate treatment for employees injured on the job. Stress the importance of timely intervention and the benefits of a shortened healing process.