Main Street Program Wisconsin's Main Street Program sponsored a competition for towns interested in participating in a demonstration of the Main Street Concept. The Main Street Program is structured along a four-point approach, which Wisconsin s Main Street Program has employed. The key ingredients are organization, economic restructuring, promotion, and design.
Organization is vital to the success of the program.
Economic restructuring is based on strengthening the existing economic base while finding new ways to expand it to meet new opportunities. This involves analyzing the local market to determine what types of businesses are needed and diversifying the local economic base. Promotion, through local events such as festivals, retail events, and parades, that draw shoppers, investors, and visitors, are good marketing devices to support local businesses. The Design of downtown business districts must be attractive and inviting to people. The physical characteristics of downtowns can be improved through encouraging supportive new construction and sensitive design management systems along with building renovations, landscaping, and lighting.