No one wants other people to see them as they truly are. Lies are given to protect the other party. Women tend to lie to protect more than men. You are a great lover. When a woman catches a man in a lie, they tend to think they are at fault.
Men lie to protect their freedom and autonomy.
Men lie to get what they want, or because it is easier than telling the truth. I'll call you. I love you. You're the only one. I've never felt this way about anyone else.