By Marla Johnson Norris Search engines and liks are key to building a web presence.
Most businesses are past the initial hurdle of getting a Web site up and running.
Let's break down the tasks by focusing on getting your Web site address in front of your current customers, then potential customers who have not heard of you, and then leveraging links available on the Web from organizations that benefit from promoting your business. If you are in business, you already have customers. It is in your best interest to use the Web site to build brand loyalty and distinguish yourself as a customer-centric business. To market to your existing customers, send them a letter or postcard notification about your Web site explaining how it serves them. In fact, include your Web site address as a part of every promotion you do for the company whether it be television, radio or print ads.