Young adults are often at parties where alcohol is served. What we need to do is to start a massive television and radio campaign to advertise that is cool not to drink and drive. These two media resources are the producers of advertisements such as Miller and Budlight. We need to install positive roll models for our youth, because most of the advertisements for alcoholic beverages on television are for the product. We also need to use the family and friends.
Parents still hold negative attitudes toward drinking.
Perhaps we can establish a massive campaign where friends and family are important. Also, some respondents believed that drinking was normal and that everyone did it so that made it logical for them to do it. Some people underestimate the risks of drinking while intoxicated and are also willing to accept the risks. My interpretation of this is that not everyone is going to react positively to a social drinking situation. It is not okay to drink and drive just because it looks like everyone else is doing it.