He's the simple guy with whom you exchange pleasantries, not philosophic musings. Tell him a few things you know he will process, but make it compelling and memorable. Tear down the mission statement. Mission statements are written by executives justifying their bonding expeditions in the Hamptons. If you're in charge of the web site, you have real work to do, like using compelling copy to get your site noticed.
Most mission statements tell very little about what an organization is all about.
Unless your mission statement is truly unique, you don't have to post it at all. I sure hope so. Show me something interesting, fresh, and memorable, and I'll show you a real commitment to copy excellence. Names have been changed to protect the boring. Susan Solomon is the Executive Director of Marketing and Public Relations for Memorial Health Services , a five-hospital health system in Southern California.