While one might have expected import-specific companies to be the leaders in this sport, we're happy to see that much like our racer and fan base, our sponsor base is also diversifying. Companies and organizations that had traditionally catered solely to domestic audiences have now entered the hot compact market. NIRA welcomed all such teams and sponsors with open arms. When Ford came on last year, NIRA started a trend to globalize and today, NIRA still is the ONLY compact series to have major automotive backing. New teams and sponsors are stepping up big time, many of whom intend to support NIRA exclusively.
More support means richer purses and an expanded TV coverage.
In fact, when you add it all up, NIRA's total payouts and contingency postings are greater than all of our competitors' combined . Our TV coverage reaches 3 times as many viewers as all our competitors' combined. No other series can come close to offering what NIRA does. While others may come and go, we're here for the long haul. We believe the biggest factor in NIRA's success has been the return on investment we offer.