If you check out any of the data or studies done on e-commerce you ll notice one thing, items that don t need a lot of personal interaction or inspection are the biggest sellers. Things like CD s, books, and movies have brought in tons of money because they re all in a way generic . By that I mean if I want to buy HellRaiser II on DVD it makes no difference where I purchase it because I know exactly what I m getting and don t need to see what the disk looks like or what size is it. That same ease of purchase can t be said about things like clothes, apartments, travel locations, etc. Clothes for instance vary so much in style and shape that even if a web site has pictures of the item it s still hard to really get a grasp on what it looks like.
Real estate is even worse.
It s hard to impress upon somebody how vast a kitchen is with only a still picture. The LivePicture Reality Studio gets around these hurdles by creating the aforementioned panoramas, which allow you to create virtual walkthroughs or tours of apartments, museums, etc, and also by creating product images that can be rotated and viewed at any angle to allow a much closer level of inspection by the customer. Imagine for a second that you sell furniture or bikes on your web site. Both of which are items people generally like to examine for themselves in person before they purchase. Now nothing in this world is suddenly going to make the entire furniture buying public give up traditional retail sales and buy everything from you online, but you might be able to rope in a few new customers if you re smart and use LivePic s Reality Studio the right way.