Students learn the principles of location theory applied to business-related problems. Practical assignments concentrate on site selection, trade area analysis, or choosing an optimal location strategy using GIS technology and other specialized software packages. This full-semester course is the only opportunity to expose remote sensing technology to Business Geographics students. Airphotos, and their enhanced derivatives - digital orthophotos, represent one of the main sources of information in site selection, real estate, transportation, and planning studies. Students will learn how to create digital orthophotos applying the remote sensing software and how to use them in business-related applications.
Multimedia are essential for professional business presentations.
Multimedia play a useful role in manipulating, communicating and explaining the results of spatial analysis and in handling spatial data. Students learn how to use multimedia software packages for integrating computer maps with text, graphics, video movies and stereo sound. Having a home page on the Internet is a must for promoting business activities. In this course students use HTML programming for creating their own home pages, preparing mutlimedia presentations and using forms. More advanced programming using Java scripts enables the Internet user to interact with a home page.