Filled with daylight pouring through industrial skylights, the uncluttered expanse is an excellent backdrop for brightly coloured objects of various shapes and textures that are distributed strategically throughout the shop. Wandering around, I viewed these 'exhibits' as though I were in a gallery, realising only at second glance that many of them were displays for a number of fashion collections, including those of Van Beirendonck and Van Saene. B-architecten were responsible for most of the furnishings and fixtures, including the rustic wooden chalet that houses the Dirk Van Saene collection. Situated behind sliding, industrial-style panels, the fitting rooms are yet another pleasant surprise. Floor, bench and walls are one continuous surface of cherry wood, which radiates a sense of luxury and comfort.
Nothing is obvious here.
My advice is to expect the unexpected. Leaving the premises in a pleasantly amused frame of mind, I resolve to come back soon. And I'm careful not to wake the bear. But Demeulemeester didn't select the building for its beautiful facade, which isn't really her style. Coming across the property unexpectedly, she was stimulated by the 'vibes' and pleased by the scarcity of shops nearby.