Continuous store traffic is the first step toward increasing sales and expanding your base of shoppers. The more people who come into the store, the more opportunities you have to make sales. A National Retail Merchants Association survey found that for every 100 items shoppers plan to buy, they make 30 unanticipated purchases. Your market changes constantly. Newcomers to your area means new customers to reach.
People earn more money, which means changes in lifestyles and buying habits.
The shopper who wouldn't consider your business a few years ago may be a prime customer now. Shoppers don't have store loyalty they once had. Shoppers have mobility and freedom of choice. Your doors are open. Employees are on the payroll.