Other chronic problems 3. Bloated or useless pages. No one knows for sure how these pages get this way. Maybe they just get moldy like the fuzzy green thing growing on the saucer in the back of the refrigerator. Trim them down, clean them up or delete them.
Outdated content is a major offence.
Sometimes in our enthusiasum, we lose the customer focus that we started out with when the site was built. Put a link at the very bottom of your page 'click here to go to my really wild stuff page and see all the new things I can do' but keep your business page professional. As you are designing or updating your site, keep the customer foremost in your mind. This is not to say that you can't use humor on this page. Humor, done well, is a wonderful thing to help visitors remember your page and want to bookmark it.