FREE Things Web tools and other free things that you can use to help you promote your site. Blue Mountain Arts. These companies made it big on the Web, most with surprisingly low marketing budgets, reaching unexpected heights in short time spans. Sure, they re all strong brands today, but that s not what made them what they are. To be fair, a variety of factors contributed to their success, but by far the most important ones were tools and strategies that were sticky and viral in nature.
Nothing markets a site better than a viral product, tool or process.
And nothing makes it more capable of revenue generation than being sticky - people only part with their money after they are comfortable with a product, once they've seen it a few times and interacted with it somehow. The great news is that your site can become more sticky and viral right away just employ a few simple tools. But remember - they work best if you add them into all your pages, emails, and products, as often as possible. Make it easy for people to send every page of your site to their friends. Ensure each page has a clear link or icon that invites the user to send that page to someone they know.