When Nokia, Ericsson, and Motorola announced their cooperation on a single security standard for mobile commerce, they floated numbers as high as 30 billion euros in European mobile eCommerce by 2002. For this to occur, euros spent via mobile phones would have to outnumber those spent at PCs by three to one.
Retailers pile on.
Online sellers know they can generate headlines by announcing a mobile eCommerce offering and they do. Winning mobile retail categories are small. Two of the best-fitting categories are event tickets and flowers. The two categories least suited to mobile eCommerce are groceries and apparel. Consumer behavior resists change.