Joe Reed Messer is an international executive with 12 years experience in the flower seed industry and 8 years of experience as a greenhouse operator. In 1994 he resigned his position to become the director of DePuy ProSource - a world leader in the manufacture and sales of orthopedic devices. After two years at DePuy, Joe became part owner and Vice President of Sales and Marketing for Paragon Medical.
Paragon specializes in surgical instrument management.
My desire is to bring new F1 varieties into our product portfolio while at the same time expanding the market for our current products like Gerbera, Begonia and Primula. Joe is a strong beliver in technology and he plans to leverage his experience in computer aided systems to enhance Dahnfeldt's ability to market seed, process and fill orders, and produce seed. He graduated from Purdue University in 1982 with an Bachelor of Science degree in Horticulture Business Management.