Germany, Sweden and the UK have the largest demand for mBroking services. To date there are maybe half a dozen to a dozen with WAP-enabled websites that are up and running with the level of functionality to make it worth their while. Sampo Leonia offers mBroking to its population of Internet banking customers. Treaders focus on maintening their current customer base. They are likely to have a large online stocktrading market share and may use their mBroking service as a complementary channel to keep their current customers satisfied.
Runners try to carve out market share for themselves.
They are likely to be newer players and may be focused purely online. These competitors use mBroking services as a competitive advantage today. Demand from your customers for mBroking services will rise exponentially in the next 4 years Active traders are the most profitable customer segment within the retail online stocktrading population. Competitors that can supply high quality mobile broking services stand the most to gain from their mBroking initiatives. By 2004 there will be over 2.9 million online stocktraders using mBroking services.