At minimum, some of these suggestions will require changes in thinking. Others may need changes in the law. But unions exist as creatures of national and state legislatures, which explains why worker associations must be politically active. They stand in constant danger of being legislated out of existence. Unions stand as arguably the most heavily regulated entities in the country, certainly moreso than atomic weapons manufacturing.
Regulatory paperwork is both staggering and costly to members.
Add the daily demands of the organization and unions don't have a lot of time or money for marketing. Therein lies their greatest failing. Not to worry. Here's the BUF program for the new millenium. For five bucks, give an associate membership card to anyone who walks in off the street.