You might receive a phone call over the Internet, on a cell phone, or even over the same cable that delivers your TV signals. You might receive video content by traditional broadcast TV, through a satellite dish, over cable, or over the Internet. And such services can be combined in creative and useful ways. Ironically, these infrastructure changes are leading not to greater simplicity, but rather to ever greater complexity for users and for companies trying to reach and serve consumers. You can choose from an ever-increasing multitude of information sources and use an increasing variety of devices and services for connecting to information and delivering and sharing information.
Many services are available through both wired and wireless devices.
And the choices you face are often bewildering even to the techno-savvy. Devices and services that one day seem to compete head-on, soon evolve their own market niches, and users conclude that rather than having to choose one over the other, they really need several. Yes, complexity is difficult to deal with. Sync services let users save personal files on public hubs to have access to them from multiple devices and, by so doing, lock in large audiences. You subscribe or you tune in to a limited number of information sources, and editors decide what you will see and when and in what context.