A term that might also be used is interest community Web site since any vertical industry brings together people sharing an interest in buying, selling, or exchanging information about that particular industry. By whatever name, Web sites that promise to give the user a single place to communicate with and about a single industry are predicted to becomes big businesses themselves. The Gartner Group estimates that 300 such sites already exist and predicts as many as 10,000 within the next several years. An early leader is publicly-traded VerticalNet, a company that uses the same content format and design for a number of vortal sites.
Related terms are infomediary and vertical market .
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