Successful companies follow-up with every prospect they get, and they keep on following up, until the prospect buys, or until the prospect requests to be removed from their list.
Most companies spend a tremendous amount of time and effort following up with prospects.
If you're not utilizing the power of follow-up marketing in your business it could be the most costly mistake you'll ever make. It could even mean the failure of your business. When someone inquires about your offer they instantly get your first letter. Then, how ever many days later you have it set for, they automatically get your second letter. Then, at the number of days later you have it set for, they automatically get your third letter.