Additionally, selected allies and citizens of the realm can subscribe to confidential opinion papers and swell-watch announcements on these and other important topics affecting the creatures that lurk in the Black Sea of Technology. Technology moves as waves towards the shore. Waves begins as mere hints or ripples. These manifest themselves as rumors. Soon rumor gets the attention of the press through press reports.
Products come out.
Periodicals spring up and begin promoting the new wave of the future. Before long players emerge to ride the wave. Waves vary in size from the small market to the huge tsunami of the Internet. Each wave crests and breaks. The break sets off new ripples.