An Interpretive Theory for the Practice of Public Relations a book for public relations practice Dr. Mickey has been writing and teaching about public relations for several years. He is a member of the Public Relations Society of America . Sociodrama looks on public relations as relationship building. They aren't things.
Public relations needs to produce communication materials with that idea in mind.
Here is a new book to help you do that. Sociodrama as a language-based approach is a humanistic view of public relations instead of behaviorist. Language becomes a way to create relationships rather than a way to get your message across or control behavior. This approach helps you move from the manipulative assumption so common in def initions of public relations. The two methods of research in Sociodrama are focus groups and Q sorting .