We quickly realized if all we offered was multimedia services and website design, then we'd be in a difficult situation. Leithner's foresight is unique. Not only are her services as a web developer valuable to companies developing their very first website, she has something to offer companies that already have a web presence and are looking to expand into other markets. She also has something other web development firms will need from time to time, which in effect turns her competition into a potential client base. Your Competition is Your Strength John DeWitt says the current business climate is good for small to medium sized companies.
Partnerships already exist for a lot of creative services.
Artisan comes to mind in the video sector, King Plow Art Center in graphic arts, copy, and design. By pooling resources, smaller companies can perform on larger engagements with lower transaction costs and a level of flexibility and risk control almost equal to that of larger companies. Everything from Human Resources to Accounting Services can be hired out. It's just the sales guys. They'll front end your business and leave you to do what you do best, be it creative, technology, marketing, whatever.