The ornamental industry boosts Florida s economy with a wholesale value of over 1.3 billion dollars annually and often competes for first place with the citrus and vegetable industries as the state s most important agricultural crop. Florida growers compete with a global floriculture industry that is constantly changing. To remain competitive, Florida s floriculture industry must utilize the most efficient production systems, superior genetic germplasm, and advanced pest management strategies while conserving natural resources and protecting the environment.
New crops have to be evaluated and developed for production in our unique climate.