There s no doubt about it - deep down, everyone of us is a lazy procrastinator. That s why you need some kind of deadline or scarcity factor to make prospects take action now. If your prospects believe an offer is going to be around forever, there s no reason to take action. That s the reason deadlines work so well. Finally, the last component of a powerful offer is to make your deal as risk-free as possible.
Nobody wants to make a mistake and be stuck with something that doesn t deliver as promised.
That s why you should make every effort to lift the risk from the prospect and place it squarely on your shoulders. Make a bold guarantee and make it for as long as possible. Now you have all the keys to creating your own irresistible offer and watching your sales soar. Just keep adding value and more bonuses until you come up with an offer than makes your prospect feel guilty for not ordering.