For example, in some countries television and radio do not carry advertising. In addition, advertising techniques and copy used in domestic markets may not be successful because of cultural differences or problems with translating the message from English into a foreign language. This also may be true of the name of your product. Before you decide to use the same name for your product overseas as you do in the domestic market, it is wise to make sure there are no translation problems. When investigating advertising alternatives, you also may want to consider outdoor advertising, such as billboards, posters, streetcar and bus signs, which tend to reach a wide audience.
Product packaging is another important promotional medium.
Like in the United States, it must attract the buyer's attention, identify the product and provide a reason to buy. However, packaging designed for the domestic market often isn't appropriate overseas. In addition, when designing packaging, you should also consider protection for your product against breakage and spoilage while in transport.