The Biggest Blunders of the E-Commerce Era. Trademark is the ignored middle child of intellectual property. But branding an idea is crucial.
Optimism abounds in Latin America.
But expanding your e-business to this part of the world is harder than it may seem. Bundling combines two or more purchasing decisions into one, making it easier for customers to make the leap towards buying. It maximizes revenue at the same time it reduces the risk that the customers will buy nothing at all. But now it's turning its allies into rivals. Outdoors retailer REI pioneers 'clicks and mortar' strategy , integrating its stores and Web-based sales.