The restaurants receive repeat business, new customers and more recognition, he says. The company doesn't charge restaurants for advertisements placed in the book. It makes its money selling the books. The extra items offset the cost to the restaurant, he says. That probably depends entirely on how often it's used.
Restaurateurs give the book mixed reviews.
N.E., said the coupons in the books do a good job of bringing in new business. These are very good. She has placed an ad, which is free, in the Entertainment Book for the past eight years. The restaurant offers one free dinner entree when a second at the same price, or greater, is ordered. Sometimes there are more Entertainment tables than regular tables.