Performing benchmark studies and GAP analyses periodically will help you to track changes in perception, share of mind and market awareness among your key stakeholders. But if that increase occurs after the implementation of a strategic PR program, assume PR has played a key role. It may not be scientific, but you will get a good sense from talking to reporters, editors, customers and especially your competition, about whether or not your public relations program is effectively reaching the people and markets you targeted. An ongoing, strategic public relations program can be extremely effective in helping you succeed, especially in today's marketplace. PR , however, is not designed to replace advertising and good management.
Public relations works best when it works in conjunction with a potent marketing program.
Allow us to review your current marketing and public relations plans. We will work with you to develop a comprehensive plan which will help you not only meet, but exceed your public relations and marketing goals.