It is hard for the editor to have a weekly magazine that focuses only on one subject while being attractive to people. In order to keep the magazine running, the editor has to invent ways and methods that reflect the mainstream culture and direct writers to these methods that have not been tried before. The new methods rely on the rejection of conventions and on innovation. Both editors and authors become interested in experimentation and innovation. On the other hand, if the New Yorker is, say, a magazine of cartoons, not all people will become interested in that magazine except those who are interested in cartoons.
People get tired of what they used to, i.e. a book with one plot and one genre.
They have no time to spend to complete reading a book because they are busy all the day. The New Yorker magazine provides an alternative, i.e. short fragmented writings. Each fragment needs few minutes to be read. Hence, the impact and popularity of the magazine s articles, stories, cartoons, log books, lists, and art galleries depend on the methods and ways by which the magazine generates contents and how writers choose assignments. Postmodernism often combines aspects of both popular and literary culture.