Students will create a marketing research plan for a product. MKM-415 Religious History and Literature 4 credits Students study Old Testament Law, Prophets, Writings, New Testament Gospels and Epistles, and an overview of the history of the Christian Church to discover ways the ancient writings can be applicable to the challenges of daily life. Students seek to use background knowledge to bring to life the issues that faced others in the past, all within the context of how the Christian Church deals with using the Bible in moral and ethical decisions. MKM-410 Industry Analysis 2 credits Students will fully investigate the dynamics of an industry of their choosing. Marketing professionals perform these industry analysis as part of their jobs.
Promotion consists of advertising, sales promotion, sales, public relations, and direct marketing.
Students create their own promotional plans. MKM-346 Electronic Marketing 3 credits Amazon. Electronic commerce is with us whether we like it or not. Cars, travel, clothing and food are being sold through the Internet. This course will examine how to market items electronically.