Farmers are looking at ways to make more net income. If farmers were able to gradually take control of these steps, then more money could be made for them. For example, a group of chicken producers purchased a processing plant in Harriston to process their poultry. They were able to develop a specialty market for Cornish hens. Farm Fresh Poultry is an example of a new generation co-operative.
Membership is limited and members pay according to their size a large membership fee to belong.
This money was used to purchase the processing plant in Harriston, develop markets and pay the staff, especially during startup. These members took control of their industry and are well positioned for changes that may occur if quota is discontinued. Risky, yes, but these farmers are willing to assume this risk for a potential share of more profit. Farmers are tired of playing the subsidy game and living on narrow profit margins. They want to take back their livelihood.