In 1999, the latest year for which statistics are available, it was less than 24 gallons per person. The high-tech vending machines are equipped with global positioning systems that allow daily sales to be tracked to the bottle. Bachtelle and Associates, a California consulting firm managing and analyzing the test, said initial weekly sales have been running about 200 of the 16-ounce bottles per machine. Ads have featured dozens of celebrities wearing the famous milk mustaches, from singer Britney Spears, to baseball star Mark McGwire and actor Matthew Fox. Chocolate is the favorite flavor everywhere, but tastes vary by market.
Plain milk is available in all the machines but typically is the least popular.
Low-fat varieties also are stocked. E-mail this story to a friend. All rights reserved. Any copying, redistribution, or retransmission of any of the contents of this service without the expressed written consent of the Lexington Herald-Leader is prohibited.