For example, the lads who founded Charlton in 1905 adopted the Spencer-Percival family crest, a red sword on a white background. The family were leading social figures in Charlton Village in the late 19th century. A few soccer crests do still survive, but many of them have been replaced by more modern designs. Clubs could not obtain a copyright of their badge because it was primarily an existing coat of arms. They are becoming more aware of the commercial potential of their badges, so today, all clubs pay great attention to corporate image and many logos are designed with a more sophisticated image as a result.
Nicknames generally fall into four categories.
They have either been derived from the name of the club's ground, the club's colours, the town's colours or from the club's name. They have occasionally been taken from principal occupations of the origin town or city, and they sometimes refer to animals, birds or insects. Stereotyped and ephemeral colours, shared with numerous other clubs, have inspired commonplace nicknames like 'The Blues' or 'The Reds'. Others are more appealing. Swindon Town's 'Moonrakers' for instance originates from an old legend in which goods were smuggled through Bristol to Wiltshire and hidden in the dark woods.