It is time to take a fresh approach to delivering our message. Department C takes the results of Department B, applies energy, and enables or strengthens the ability of the Department D to produce its product. Production and Quality Control can then deliver a product that will be received by a receptive public. The name and goodwill of the company will be enhanced and the coffers filled for the next idea. Management takes a qualified idea from the Idea person or the public, aligns them to the policies of the group and sets the objectives for other departments.
Marketing also has an objective.
The message is then composed to hit the buttons. Buttons are fickle and need to be researched just as parts have to be researched for a product. Research for the Marketing Plan begins at the same time as the research for the Engineering Plan. It is just as much work and the results are in the details. Sales then works off of that want.