Customers are not all equal developing a specific key client strategy and programme can have big benefits. This course looks at key client management from two levels. It is argued successful KCM starts with the fundamental structure of KCM and the quality of thinking that underpins it. This strategic level will be the focus tactical execution a lesser part. Inquiries, tel 373-7599 ext 4663.
Opportunity is the heart of effective business.
First day will guide each participant through the process of identifying opportunities, second will focus on critically evaluating and screening opportunities. Inquiries, tel 373-7599, ext 4663. February 13 SMEI Marketing Lunch, Centra Auckland Hotel, 12-2pm. February 14-15 Financial Services Marketing with Mark Colgate. This course offers essential insights into some critical areas of financial services marketing.