We may desire the pleasure we believe money can bring. We may desire to not experience the pain that might result from not having money. The word money only triggers the feelings and desires within us which we seek, whether they be happy, secure, or powerful desires, based upon our personal value system and past experience. It is the feelings that are attached to the words of our ads that give them power. Surviving is the sole goal of every living cell in every living thing that exists everywhere in the world.
Primal concerns are satisfied first.
The more primal the feelings attached to the words in your ad, the greater their power. Everyone has experienced the power of impulse buying. Well, if you have, then you were primed for food purchases. It is more than a little likely that your product will be purchased on impulse. If your reader is not presently in primal state you've got to get them there.