This is an opportunity for recognition and to showcase the wonderful attributes of the park. This will introduce people to the business and technology park and we ll try to leverage the public relations from Woodstock to target certain prospects. A lot hinges on what happens with the airfield and the level of building in the park. If one would have proposed holding a rock concert at Griffiss nine months ago, DiMeo said probably we would have a puzzled look on our faces. The amount could increase, depending upon ticket sales, said DiMeo.
Money is only one reason Rome has rolled out the tie-dyed carpet.
The other reason is name recognition. With nearly 3,000 media credentialed, the spotlight will be on the city. We never could have come up with the type of publicity we ve been getting. In our wildest imagination, we could not make that kind of outreach, said DiMeo. As a recuiting strategy, about a half dozen executives of prospective companies will attend the concert and looking over Griffiss attributes.