If you make a date with an Icelander and they show up late, don't take it personally. Odds are that your new friend was stuck at work. The people of Iceland are infamous for their rigid work ethic, and the country has one of the longest work weeks in Europe.
Many people have two jobs, and kids typically spend summers working odd jobs to save extra money.
Part of what supports this work is heavy consumerism. Icelanders like to spend their money. Icelanders read twice as many newspapers as the average US citizen. Given all this busyness, Iceland could easily be misinterpreted as a big salt mine where it's all work and no play. The reality is far from it - Icelanders play just as hard.