Marlow asserted that even NGOs must understand the market mechanism. If they are not able to accurately assess the needs of their communities and constituencies, funding will be difficult to find. A focus on sustainability. From the project's start, both partners should think about their long-term prospects. Changes in the Partner Relationship Marlow explained that since 1991, IREX has seen FSU partner organizations become increasingly sophisticated.
Partnerships now are closer to equal, with more emphasis on joint growth.
However, FSU partners are now more often able to act as the implementing partner, writing the grant and administering the project. The US partners are also more often able to adapt FSU experience to meet US needs. For example, a Russian partner recently developed a fish cage for Siberia that the US partner has begun using in North Carolina. US organizations should encourage their NIS partners to use local trainers and search out funding sources on their own. Anthony Garrett - Anthony reported that when Internews began working in the FSU six years ago, there was no such thing as an independent media.