If it does not provide the customer with enough information to convince them that they should make a purchase, then they may go to another site to spend their money. If you are unsure of the content, have a friend or a family member read the content. Ask them if the information would make them want to order immediately. If not, find out why and change your content. Testing this information on people you know will provide you with a good idea of what a customer would want to read and know about a product before ordering online.
People like to learn as much as possible about a product in as little amount of time as possible.
Use strong compelling words to describe the product. Provide detail and description that would entice someone to part with their hard earned dollars on the merchandise. Besides from the Home page, the adjoining pages need to have a clear purpose. Each page may be on a different subject, but it must be clear to the visitor how the content relates to the product. And, each page should have links to the other pages within the site so that if a customer wants to link back and forth, they do not have to use the back button and risk the chance of getting lost and not being able to find your site again.