It s a different college town than it was before, Lisher said. It s a matter of disposable income. They want to come out for their coffee breaks and dinners. Their work patterns are different. They re able to come out for dinner at 9 p.m. to see a movie and go back to work.
Merchants envision a more upscale retail mix on the horizon catering to a younger market.
The vision people have for Santa Cruz is boutique stores, sure, said Adams. Boutiques that sell Rolexes. This special edition was published in the Santa Cruz County Sentinel print edition Sunday, October 17, 1999. See additional Earthquake photos not appearing on the print edtion. Copyright 2001 Santa Cruz Sentinel.