The Rapid Response Required Rapid Email response is absolutely necessary. By rapid we mean hours not days. The maximum response speed is important because it stops most buyers from shopping further with competitors.
Rapid response is basic.
In our experience with real estate, it took over 3000 buyer leads before we figured out, we were responding too late. We couldn't wait 2 days. 1 day was too long. Buyers simply visited the next web site until someone sent them the answer they were looking for. Our objective is to improve response times further this year.