There's no need to specify the area of town Dr. Dobson was in when his son, Ryan, pointed out the adult theater or where he was vacationing when he wrote his most recent book. Likewise, a hockey game becomes a soccer match, hopping into the car becomes riding the bus, and fish and chips become rice and beans. We must carefully watch for anything that smacks of affluence or national pride. We don't want to give the impression that Americans either have it all or know it all. Many English programs are eliminated from consideration due to the subject matter.
Political programs have no impact on someone living in Quito, Ecuador.
People living there may be curious about our political process, but are entirely uninterested in specific bills passing through Congress. In addition, topics such as how to prepare your child for living on his own during the college years don't apply to the majority of Latin Americans' experience. In many countries, living at home until you are married is not only accepted, but expected especially with women. Recently we've discussed custom programming for domestic stations as well, in order to address issues unique to Hispanics living in the States. We recently tested the idea with a few broadcasts targeting Californians regarding Proposition 22, a March primary ballot initiative that defines marriage as solely between one man and one woman.