You've got to bring these things together. It's been companies such as Business Objects, Prime Response, Recognition Systems in the analytic space. But again, our belief is that those companies can't survive as point solutions. And you've got to have the suite of capabilities. So today the competition is E.piphany, primarily.
People have a complex problem they're trying to solve.
For example, we have seven of the top 10 banks in the world as customers right now. If you're actually trying to take 10 million customer records, a terabyte of customer data, and optimize those customers across four or five channels, and you've got a couple of hundred people running those programs, they're very sophisticated users. That's a perfect customer for us. We do very well in those situations. I think so.