Returning from a tour that took Gondwana through most of northern Chile during last summer. Each members of the band has his own view of the audiences outside Santiago. Not many national bands go outside Santiago. So the people in the provinces are more used to canned music, very Latin, tropical or romantic. Since they do not care about Anglo artist.
People connect reggae with cumbia.
If you think about it, these two rhythms are related. Reggae came in to South America though Colombia, and thats where Cumbia comes from. Then the people accept the connection with the Latino vibes. The opinions about the subject dont end there. People has always liked reggae, they been listening to it for a long time now, but they just didnt know that it was reggae.