I saw some amazing imaging capabilities at the eyematic station. The company's software uses a 3D model to create animation quickly by sensing human motion. You set a camera in front of you, and an animated, human-like face appears on the user's phone. To me, the technology looks like a barrel full of digitized monkeys, but Jan Dreier of eyematic was quick to point out the business implications. Think about advertising.
People are visual creatures.
You see someone talking to you, it has a much greater impact than someone trying to talk his way into your ear. I tried not to be too blinded by the gloss and glitz, though. And as I made my way around the floor and spoke with different vendors, I did see a fair amount of head scratching. A lot of folks just don't seem to have their bearings on where BREW could take wireless in the near future. That one drew so many blank stares I thought I had flashlights on my head and was talking to deer.