If we have to find them elsewhere, the additional time will be counted when we give you the expected delivery date. In addition, Culture mail is inspected by the authorities, to check this special service for books, CDs,etc. At your end, the postman should always ask you to show an I.D. and sign for the books. We could file a claim and recover the loss in many countries. Anyway, so far, our experience has been just great.
Most innovations have to face the same question.
Take travel by plane. It is the safest way, but still many people will rather use it for long distances. Books and culture related items are one of the best ideas about selling goods in the Net. Choose a bookstore that shows a strong commitment to provide more benefit to you than any other distribution channels. Benefit can be calculated as the difference between the value added by the service and its cost.