These sites send e-mail as a result of individual user Web activity. The protection is accomplished by using ad blocking software programs and by using security programs. Spam is a all user and corporate threat. The risk is mild as the attack is by e-mail and just fills your mail box full of unwanted messages. Some HTML-based spam may be able to profile and identify users.
Protection is accomplished by filtering known spam sites and by blocking access of HTML messages.
Cookie threats affect individual users and is a mild to moderate threat to everyone. The risk comes from Web sties that are visited. Cookies trace Web usage and permit the creation of behavior and interest profiles of users. Control the cookies with cookie manager software programs and by limiting their access through the browser. Cookie manager programs control, edit and block the cookie activity.