People often forget that the purpose of a web site is to sell product.
E-Commerce has arrived and while traditional marketing will remain a viable resource, those companies that have a website only because everyone else does will lose market opportunities to the aggressive web marketer. Those losses will only be exacerbated as the commerce side of the Internet matures. We need help and that help needs to be in the form of straight forward suggestions, answers and timely feedback as well as the seemingly more mundane aspects of website creation. Real expertise in the instability of the various search engine requirements is a must and eludes the average website owner or administrator. With the software that is available today, anyone can design a web site that is attractive and works well at the local level.