I do expect proper grammar, suitable language, and well thought out opinions. I also expect an opinion written from experience. I like to read opinions that make a point and it should not stray from the main topic. I expect no less when I am being read and reviewed. VH- The review or editorial is written flawlessly, the main topic is supported by paragraphs that relate to the topic.
Organization is reasonable and each point leads to the next.
Interesting titles of each topics are a plus. H- A review or editorial that makes its point clearly. Grammar, punctuation, and spelling are all main factors of rating ANY review or editorial. Once again clear paragraphs that relate to the opening paragraph. A review or editorial that does not have a introduction, middle or ending.