You have to market what the region has to offer, and that includes other places like Carson City, Lake Tahoe and Virginia City. That philosophy also goes over well with agencies like Nevada Commission on Tourism. It was very successful by doing regional marketing. The era has ended when Nevada had gaming all to itself. What Carson Valley and Douglas County have going is natural beauty and a plethora of outdoor activities that goes with it.
People are very interested in anything that has to do with history.
Look what we have here. I think we're going to be very successful promoting history in our area. Lang said the marketing and tourism committee is working on several projects, including putting together a walking-driving tour of Gardnerville, Minden, Genoa and Topaz Lake. The committee includes Lang, Suzy Stockdale, Jay Lather, Dave Bolick, Thom O'Rourke, Lloyd Higuera and Laurie Hickey. The committee is also creating a private and public partnership between the towns, the county and local businesses to purchase all-weather banners for Minden and Gardnerville, advertising various activities to attract tourists.