Add some new information to your Web site and be sure to tell your visitors it's new. You can use a daily or weekly topic to keep your plan simple, and your visitors a reason to come back. For example, if you're marketing vitamins with your Web site, you might include a positive comment or fact about one of your vitamin products. Documents you might want to get back to in the near future. These might be the messages you send out in response to various orders or inquiries.
Most brokers are specialists.
Addresses wear out quickly - roughly 20 percent of the population moves every year. Find out how often the names and addresses are validated. When selling to consumers, you should be able to break out the demographics of the list, including frequency and volume of past purchases. When selling to businesses, you need a specific name to sell to and that person's job function. Situations vary, but you should expect a 2 percent response rate to direct mail.