Keep an accurate, up to date list of the local media and their key personnel. Don t be afraid to ask for discounts or free ads when purchasing advertising. If you re a steady advertiser you may qualify for a discounted rate, ask about it. While you re at it, why not ask for deals or discounts on everything you purchase for your business. The price of most products and services is negotiable but you won t get the discount unless you ask.
Most people wouldn t think of walking into a car dealer and paying sticker price for a new car.
Check your advertising message frequently. Check all of your paid advertising thoroughly before letting it go to print or on the air. I ve seen ads for businesses where the wrong phone number or address was printed, or even worse, where the business name was in such tiny print you practically needed a magnifying glass to figure it out. Always double check your ads to be sure that all of the necessary and pertinent information is included and is accurate. Make sure you re completely happy with the way the ad looks or sounds and if you re not, don t let it run.