The center of the wheel is the marketing strategy, and the spokes are all the specific tactics that radiate out from the center. Law firm marketers face unique challenges to capture dBusiness clients. Marketing pro Hilary Bruggen says that attracting dBusiness clients requires a combination of monitoring the clients' business, becoming obsessed with knowledge of new skills and being tech savvy. The deadline for the Spherion's Marketers Of The Year Awards is December 29. Send in your nomination today for Marketing Director of the Year, Marketing Partner of the Year, Practice Group Leader of the Year, and Marketing Initiative of the Year.
Most adults have a dire fear of public speaking.
Speech instructor and business consultant Bonnie McAlister explains how you can overcome fear and give a memorable presentation. You can respond to difficult questions and handle volatile communication situations by understanding the basic mechanism of presentations.