Regardless of how inclusive your definition of diversity is, remember that the most obvious types of diversity race, gender, and age give first impressions about the sincerity of your commitment. Make sure your intentions are visible. A picture is worth a thousand words. All it takes to set back your efforts is one photo in one publication that is inconsistent with our diversity message. Take opportunities to reinforce your diversity effort by using a variety of occasions to convey your message.
People disagree about diversity.
Anticipate the mixed messages you'll receive while implementing your diversity plan. Some people will think you are going overboard running too many diversity-awareness pieces. Integrating diversity concepts in all your agency materials can help create a balance. Bottom-line links are essential. Diversity for diversity's sake won't succeed, but diversity to ensure continued market share and a competitive edge will.