These are the questions you must answer on a regular basis so that you can keep on top of the flaws your customers see every time they do business with you. By making it easy, appealing, and convenient to do business with you, you will attract more customers who will consistently return to you business, and you will get more referrals. Until You Convert Them Into Customers. Too many businesses rely entirely too much on the hoped success of one advertisement or one direct mailing. Marketing success is not an event, it is a process.
Processes take time.
Therefore, you should never put your faith in one ad, one mailing campaign, or one TV spot. You need to commit to connecting with your prospects time and time again, and hitting them with the same benefit-packed points over and over again from every conceivable angle in an attempt to motivate your prospects to take action. You must know precisely who you are marketing to, what their desires are, and you must resolve to connect with them again and again, until they either prove that they are not a prospect, or until they see that you have the best solution for their pressing problems. If your prospects are not responding, you need to refine your approach. You need to refine who you are trying to connect with.