The program highlighted the marketing aspects of the business because, since every firm wants to increase the assets it manages, almost all employees will be asked to assist in a marketing effort. Private asset management used to be a rather stodgy business that dealt primarily with inherited wealth. That has changed in the last 10 years, and today most private wealth comes from entrepreneurs, corporate executive pay packages, sports stars, and celebrities. The relationship with the client is paramount. Results matter, but a manager's interpersonal skills are very important.
People buy from people they like and trust.
To some extent, this relationship can be more important than results. Is personally rewarding because of the satisfaction of helping individuals and families manage their lives better. Each of these segments is growing dramatically. Even though these rates may slow down, the long term-demographics of wealth creation and wealth transfer are enormous, so future career opportunities look good. Even insurance companies are entering the business.