It's packed with power to release aesthetic responses in some human targeted group. Art objects need innate accountability to continue to exist in the social world. Once they lose their magical power to turn people on aesthetically they no longer serve the purpose for which they were created. They then must make the grade into the reclassification of antiques or fine arts artifact or else succumb to insignificance. The artiness of any object of this world is relative, relative to the interaction of a particular mind.
More commonplace objects turn into or give suggestion to creative form.
In fact, for some, everything in life is beautiful. It's psychological, a state of mind. Every time someone appreciates something as art, his levels of consciousness are charged up. Thus society, for prosperity and economic reasons, needs to draw some artificial line between artiness and dullness. The policemen of this fragile line are the art critics.