My speaking, training and consulting takes a sales organization beyond price and into the 'information' age driving up revenue, increasing market share and improving profits. Selling is a team effort requiring discipline and focus to deliver full market potential.
New realities require new philosophies, strategies and new tactics.
The process of satisfying the customer applies across the board and is the backbone of value selling. Selling can no longer be considered a set of manipulative skills to take advantage of a gullible public. Unless the program includes long-term coaching and reinforcement it will fail. Supply Chain Management is the new frontier of selling. Every role in the company must be focused upon value points for the loyal customers.