In fact here are ways to take advantage of the benefits with so little cost and effort. If they have one for your business that will be a bonus. Patrons could reach you anytime of day by posting an e-mail when inquiry is not urgent or at night and during holidays. Include coupon in your webpage to make people comeback for any special in future dates that they may need your product again. A vicinity map could be incorporated to show place of business.
People tend to visit a place that they know how to get to more often.
It a great way to get feedbacks on how to improve business. The first step of making the Internet your advertising agency is to start now. You can not afford not to be on the Web any more, businesses have more competition than ever and they too are discovering the power of the Internet.