Begin your letter with short, punchy sentences and paragraphs. Long, dense paragraphs tend to scare people off. You want to hook your reader before he drops your letter into the trash. Include a stamp on your reply card. Some feel a busy card filled with copy looks more important, but recent tests indicate shorter copy attracts today's hurried customers.
People respond to reply cards that are easy to understand, easy to complete, and easy to return.
Your reply card should also be easy to find. It is ok for it to fall out of the envelope onto the table. Don't staple it to the letter. Dr. Kevin Nunley provides short articles on a wide variety of marketing and sales subjects. He supplies marketing advice and copywriting fast and at low cost.