Our small business online advice columnist. CCH Online Store Books on small business topics. Free E-mail Newsletter Monthly updates on developments affecting small businesses. Effective advertising can be accomplished on a shoe-string budget but it has to be an ongoing effort to really pay off. When business is slow is NOT the time to cut back on promotion.
Packaging can be a key element of early success or failure.
Pricing is often in need of further testing, tweaking, and refining. Market research may be needed to redefine your strategy and your competition . Distribution methods may need reevaluation. Perhaps your business plan was off the mark and needs rethinking. Sometimes it's easy to mistake an idea for an opportunity.