What you can expect to gain by placing your business on the Internet changes depending on what type of business you have and the type of audience you wish to attract. One of the biggest draws to the Internet is its efficiency. The Internet makes it relatively easy and cheap to get information and content out to the public, especially compared to printing and distributing a document by more traditional means. You can provide information to anyone, anywhere in the world, at any time, day or night. Besides company information you can also make catalogs, pictures, brochures, and products instantly available to the public.
Online commerce is another large draw to the Internet.
Businesses are able to take advantage of impulse buying through online credit card transactions and can receive and process orders and shipments instantaneously.