Yet they also know that one printer acting alone is virtually helpless in improving the environment. The competition will win out if only one printer uses recycled paper and cleaner, which involves more expensive waste-control procedures. Not all business executives are interested in corporate stewardship. Nor will any executive be successful in single-handedly improving the marketplace. Consumers have a necessary role in rewarding good business practices and shunning undesirable products and services.
Professional associations have a necessary role in monitoring their members.
Unions and employee associations have a role in representing the rights of workers. Nonetheless, businessmen and businesswomen as insiders to the system have a great opportunity to practice stewardship and advance the common good.