The Sex Discrimination Commissioner's office has also received a flood of complaints. But advertisers say any attempt to curb industry would be a direct attack on freedom of speech. Mary Gearin reports. And to some, the messages it carries are increasingly offensive. That's not appropriate.
Outdoor advertising seems to have slipped through the net.
We have had some examples where women have been clearly concerned and outraged by what's been shown. Now Victoria's Minister for Women's Affairs Minister is setting up a committee to recommend action to tackle sexist images of women in outdoor advertising, prompted, she says, by a flood of calls to her office and to women's groups. They're saying that women are still stereotyped, that women aren't shown in all the diversity that we occupy in our work, our shapes and sizes, in our talents. In our ethnic background. In our ages.