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See our rules here . A follow on sale is the sale of any product or service that comes as a direct result of a previous sale. An example of this type of sale would be selling an upgrade to a an existing software product As I have discussed before, there are companies out there making much more money from follow on sales than from original sales. I have also discussed some specific strategies for increasing your follow on sales. All of the strategies mentioned above are excellent ways to increase your follow on sales but they are not the only techniques you should be employing.