They weren't in the furniture business. Use your imagination. And if you want to see this carried to the end, visit Jordan's. There you will see things in a furniture store you will never see anywhere else in the world. That is exactly the point.
People love it.
We are in the people business. In South Bend, you can see Busk Brothers carrying on a football theme within their stores. And what do you think Barrows in Opp, AL, could be pulling out of their sleeves in the Fall. Steinhafel's in Madison, WI can bring out the Red. While Nebraska Furniture Mart could be bringing out Red of a different color.