Assume that Poste had just one very generous sponsor, who pledged a set amount of money per mile walked. Golf for Women magazine holds a Rally for a Cure golf competition to support the Susan G. Komen Breast Cancer Foundation. When it began in 1996, members from 356 golf clubs participated. Last year, that number jumped to 2,068 clubs. Estimate by what percentage Rally for a Cure participation has increased.
Many corporations team up with charitable organizations to raise money.
For example, you may have noticed the pink lids that have been appearing on Yoplait yogurt cups lately. With this unique fundraising activity, all you have to do is clean the lid, and send it in. Yoplait will donate 10 cents to the Susan G. Komen Breast Cancer Foundation for each pink lid received by December 1, 2001. While many organizations raise money for charity, it's important to remember where a lot of that money is coming from. And that is from the pockets of ordinary people.