That may be due to the variety of music that the station plays. Walter stated that the station is not necessarily your average classic rock radio station. We have adjusted our format to fit a wider audience. Well for example, you may hear Cat Scratch Fever by Ted Nugent, followed up by Higher by Creed. It's a combination of classic hits mixed in with some current hits.
More classics play during the day whereas more currents play at night.
This type of format is one that is fairly new to the radio world, but is gaining in popularity. With those current songs thrown in with classic rock hits from the '70s and '80s, KLZX has been gaining popularity with those that have found its signal. The station just plays great songs without stupid D.J.'s or those long boring newscasts. Its like a jukebox, music non-stop. It has no stupid D.J.'s.