One way Stratton reaches contributors is by personally inviting them to a reception at the Pabst. Oh, we give them a pitch before hand. They know why they've been invited. Stratton says the project's architect, Charles Engberg, is indispensable when it comes to talking about the Pabst, explaining the need to renovate, explaining what an acoustic gem the Pabst is, and talking about its history. After the reception, guests receive a follow-up letter asking for a contribution.
Most people are glad to give, no matter how much.
It feels good. I like to think I'm running more of a people's campaign. Everyone wants a piece of the action. The people's phase of fund-raising, ranging from mass mailings to lobby donation forms, began Sept. 24 when ground was broken for the pub. Gallery seats will be wider and deeper, and aisles will be wider.