Mike O'Horo, Empire Law Source. By Peter Jenkins and Erica W. Clary, Law Practice Management. Because law firms recognize that client retention is essential to success, they're spending more time with their clients. And it's quality time. Nancy Roberts Linder, Intellectual Property Today.
Many law firms waste valuable time and effort on marketing.
Rather than building lifetime relationships with their current client base, they focus on cultivating new clients, even though it is six times more costly to acquire new clients than to build relationships with existing ones. Byron Sabol, Professional Marketing. Creating a Client-Driven Firm Despite improved marketing and planning strategies, many law firms fail against the competition because they lack the infrastructure to sustain their efforts and achieve results. William C. Cobb, Law Governance Review. J. Edwin Deitel, Practice Development and Marketing Bulletin.