That's one of the reasons so many people have never heard of BurningMan. You won't see an advertisement or a T-shirt. Information about the event mostly spreads over the Internet. Some have called it a physical representation of the Internet because of the interaction between thousands of strangers in a surreal world where everyone is equal and all are welcome, except the intolerant, who seldom attend anyway. The BurningMan is a weekend away from the ordinary.
Most participants have regular jobs and normal interests.
And, of course, they come to burn stuff. There are dozens of performances each night where everything gets set on fire or explodes. On the final night, the primitive ritual of burning the Man mesmerizes the crowd. It is a moving experience that burns inside all those who are witness to the event long after the flames have died. Until next year.