People individually are linked in networks, both in small groups and in large-scale associations. And, organizational networks may span multiple levels, where small groups are linked together into a larger project or businesses join associations of their peers. Relationships are the links between people and groups. Organizational networks are perceived in terms of patterns of interaction that support human relationships. Interaction, in turn, depends upon communication, which is very physical and very concrete.
Organizational purpose is expressed through goals.
It is a clear and shared purpose that is the motivational glue that holds an organizational network together. Without purpose, a people network will fail to jell. Without renewed and sustained goals, a human network will disintegrate. Only people who think for themselves can internalize goals and act to benefit a larger shared purpose without coercion or detailed policies. In both people and technology networks, the nodes have an independence and autonomy of action separate from their cooperation as part of a successful network.