However, this maxim can lead you to trouble. There are five major components to consider as you determine the retail price of your book. These five factors play upon and interact among themselves much like the ingredients of a recipe. Pricing is as much an art as a science because of the impact of your judgment upon the quantifiable ingredients of your pricing recipe. These are some of the considerations that must be addressed before deciding your pricing strategy.
Promotion is one of the most important functions of marketing.
It makes people aware that your books exists, and makes them understand why they need to buy it. There are four general promotional tools you can use at different times to accomplish these goals. These are sales promotion, publicity, advertising and personal selling. Your job is to determine when and how to use each of these tools to optimize your sales. For example, suppose your author is about to conduct a book signing.