A Proposal to Conduct A Nationwide Research Study Among Black Cigarette Smokers to Assess RJR's Image and Its viability of Introducing a Menthol Cigarette Targeted to Blacks. In 1990, the R.J. Reynolds Tobacco Company attempted to introduce a new brand of menthol cigarette targeted specifically at African-Americans. It appeared for a second in reading this document that the R.J. Reynolds company might have understood the meaning of that protest. But the perception of their corporate-sponsored institutional genocide was just a speed bump to these guys.
Nothing can stop a tobacco company from targeting a market it really wants to target.