It should promote this mission statement in its official documents and informally when its leaders talk to coaches and parents. Coaches, parents and athletes should be constantly reminded of it. The message being communicated is that this is not just another youth sports organization that is only concerned about sports. This is an organization that cares about developing kids into successful adults. They recognize that their success is dependent on the quality of their people.
Many firms use their training programs as a recruitment tool.
They tell prospective employees about the valuable training they will get as an employee of their company. Skills Clinics featuring successful local college or high school coaches. These regular educational opportunities can be used in the recruitment of coaches. The message is that this is an organization that values good coaching and is doing things to help coaches learn and improve so they can be the best coaches possible. This limited goal is not nearly as satisfying as coaching to win and to help young people develop into successful citizens.