Program Audience Software product managers who wish to improve their business and management skills and become more competent and competitive within their company and the industry. Marketing and sales professionals and managers who have at least three years of marketing, sales or business experience in the software field, and wish to better understand the full scope of the software product lifecycle. These individuals will acquire the technical knowledge they need to work comfortably with software planning, development and support teams. Software development and support professionals and managers who have at least three years of experience in the software field and wish to better understand the full scope of the software product lifecycle. Program participants will acquire sufficient marketing and business knowledge to work comfortably with software sales, marketing and business management teams.
Participants develop product, development, support, and marketing and sales plans.
They discuss case studies, make presentations, and complete both class and homework assignments. Courses have been developed and approved by the UW Computer Science and Engineering Department, one of the top 10 computer science programs in the country. The program has also been reviewed and approved by the UW Department of Technical Communication and the UW College of Engineering. The program is designed and taught by leading industry professionals who provide insights and information on the current industry's best practices. Frequent guest speakers share real-world experiences and provide additional insights.