They burn fast and hot but die quickly and often leave a bitter taste. They don't survive because they are not grounded in anything real. They were not rooted in anything with foundations. Trends, on the other hand, are most important when they emerge from a behavioral shift or psychological belief that gives them reasons for existing. These come from the way people think, and they develop over a longer period of time.
Micro trends emerge from macro trends.
They are more tangible off- spring of what people are feeling. They manifest themselves through fashion, music, sports, activities. Micro trends reveal to us that a macro trend exists, showing us that people are ready for something new. For example, a current macro trend is the general dissatisfaction with the work world. As a general rule, young people no longer believe that they will join a company and leave 30 years later with a gold watch and a cushy pension plan.