Offered in the fall and spring. This course helps the student understand the role of distribution systems from a management standpoint. The course discusses the promotion and flow of goods through a marketing channel from the producer to the final consumer. Key topics to be studied include channel design, channel management, channel strategy, selection of middlemen, motivation of intermediaries, and channel member performance evaluation. Offered in the spring.
Pricing is one of the major topics in both economics and marketing.
This course will focus on the functions of price and how prices are determined in various markets and by various firms. The roles that organizational objectives, demand, costs, competition, and legal and ethical constraints play in pricing will be considered. Offered in alternate spring semesters. Offered on demand. This course is an analysis of a wide variety of marketing problems.