Assume that the reporter knows as much as you do about any given topic. Or, information may have been left out because it was not relevant or was too specific for the general audience. You can verify the reporter s knowledge through conversation, but don t assume immediately that it is lacking. If there is a factual error in the article, you should not shy away from requesting a correction. Compliment good reporting if the reporter handled parts of the story well.
Reporters don t get enough praise for work well done.
The bottom-line is simple. Reporters are only as good as their sources and their ability to understand and communicate information. It is your job to be a good source, which includes having good information and communicating effectively - avoiding jargon and the arcane language of your field. If you follow these suggestions, you are much more likely to make a positive impression on the reporter. Good luck and never hesitate to call and discuss your view point.