Every non-profit organization needs to take the S.W.O.T. test. The S.W.O.T. test is a standard strategic planning tool you should duplicate and give to all your staff and volunteers. After everyone has answered the questions as thoroughly as they can, compare the staff's answers with those of the volunteers. Oftentimes, the answers from these two groups will be vastly different from each other. Perhaps it will give you some idea why your organization doesn't run as efficiently as it could.
People donate because they believe in the cause.
If your organization is confused about your cause, then dollars will be much harder to raise. This S.W.O.T. test will help establish a unity of purpose. If your organization doesn't have a clearly defined mission statement, one that everyone understands and subscribes to, then plan to spend some time on this most important item at a future retreat or board meeting. Before you embark on a fundraising effort, you need to have a working set of fundraising goals and objectives. Every fundraising activity and program discussed here can be developed in one year or less.