It is exciting for the survivors, but traumatic for the others. Knowing where your company is on the curve gives you several advantages. You'll know just what to focus on, you'll be able to make reasonable predictions about where your company is headed, and you'll even be able to make some sense of the conflicting information coming out of your industry. Take another look at the curve. This is the point at which growth begins to diminish.
Products are many, successful brands few.
Professional managers take over from entrepreneurs. Sourcing emphasizes cost-effectiveness instead of convenience. The industry press shifts from success stories to stories about acquisitions and failures. There is a subtle but noticeable shift from optimism to pessimism. Simply Stated Sourcing is the procurement of goods or services to facilitate the running of a business.