Press kits by nature are designed to be flashy and catch your eye. For example, about 9 years ago a nationally recognized cookie chain expanded to Sacramento. These are the most professional ways to present your material to the press and are comprised of three different types. The first type of press conference is the most professional simply because it's with the legislator or legislators and others with like positions and happens with regard to a specific issue. The second type of press conference is simply one that you hold in support or opposition to a particular bill or issue, and is usually done in conjunction with a special location or event that highlights the issue.
Press kits are acceptable, but press releases are much better.
When holding a press conference, you need to send out a press announcement. A sample press announcement can be found on the following page. As you review it, you will notice that it contains the time, date, location and contact number of the person to call for more information. Additionally, the release should have no more than one quote on it, which is specifically designed as a teaser that the station can read over the air instead of covering the story. For example, I recently did a local story on Beenie Babies, the Internet and forged collectibles that was shot in Sacramento.