When creating a web site, one must keep in mind many different factors. Some of the factors are purpose, structure, and design of the site. These points are important because it makes it easier and more appealing to the user.
Most web sites differ in many ways, therefore, each many have a different purpose behind it.
Some site are for purely entertainment, while others are strictly for business purposes. Many of these sites are different, therefore, their users will differ. This is called target audience . The target audience is important for the creater to know. They will have a better idea of how to design the site.