F ollow my advice only if you think you can handle the increase in sales. A press release is a one or two page memo you send to magazines, newspapers, television and radio stations, etc. to announce something new about you or your company. If the press release is published, you'll receive lots of free publicity. The challenge is getting your press release to stand out enough to get published. Editors are under constant pressure to fill space and time in their publications and programs, press releases make their jobs much easier.
Releases provide ready-made stories that Editors can either use as is, or edit to fit their needs.
B ut Editors have a responsiblity to provide information to their audience. So, press releases most likely to be published provide legitimate information, or announce a newsworthy event. Or, better yet, send a video or demo with the written release. This will definitely get an Editor's attention. Here's an example of a press release I recently re-wrote for a client.