Also, if she does most of the shopping and cooking, she can change what he eats at home. Talk with other women and men. Find out how male problems affect other women, and what other women have done or not done about them. If he has a certain problem, find other men who he can talk to with the same problem. Talking with another man who shares the same health problem has enormous impact.
Possible sources are other women, support groups, and health organizations.
The man's physician can also perhaps explore other male patients to see if they might contact your husband to share experiences. Encourage him to share his feelings. The messages from society and the media are strong, but a woman can go a long way toward changing this mentality by telling him it's okay to show emotions, to cry, to touch, and to talk about his problems. She can also make a difference for her son by giving him these new messages when he is young.