Here you address the specific problem you want to talk about. This portion of your article lets your reader know that you know what their problem is and that you plan on giving them steps to solve it. Now you discuss the steps they need to take to solve the problem they have. This should cover one page. Use Step1, Step2, Step3, etc. to get your point across.
People love steps.
It shows that you know what you are talking about. It makes you look like an expert. Tell your reader what they have just learned. Give them some inspirational words if you like. The reason why some authors don't get a large amount of traffic to their website when they write articles is because their signature files are terrible.