His professional curiousity and practical experience enables him to understand the human factors common to the growth and success of every type of service-oriented business. All prices are in Canadian dollars and are subject to shipping charges and applicables taxes. It is a summary of about 1000 pet peeves - little lapses in service that, while minor in themselves, add up to cause your guests to become disenchanted and take their business elsewhere. It is very long on specific tools with a minimum on philosophy and discussion. It is designed so that you can lay it on a copy machine, put your company's name on the top of a form and get to work.
People stick around because they want to.
People leave because they don't want to stay. Turnover and teamwork are not things, they are predictable consequences of the working climate in an organization and the better you understand how the process works, the more successful a manager you will become. Every restaurateur wants to build sales but nobody has an endless supply of money and most operators have had only limited success with more traditional sales-building techniques and approaches. Guest-Based Marketing will show you a way to boost volume that is simpler, more effective and much less risky than anything you have ever tried before. They wanted something more bite-sized.