An excellent opportunity to acquire the strongest possible base for a career in e-commerce. Third year placement in a fast moving e-commerce environment. The programme is designed to develop creative, entrepreneurial and highly skilled people who will drive the e-commerce revolution today and in the future. Building a general business knowledge and skills base is the focus of the first stage of the programme with increasing emphasis on marketing and Internet-based business in the subsequent stages. The programme looks to equip students with the blend of creative and analytical capabilities needed to succeed as a marketeer or marketing orientated manager in e-commerce.
New eras require new strategies.
This course is emphatically a business course and thus provides both the strategic framework and the skills to plan and execute business development on the Internet. The course is taught on a modular basis. A solid understanding of all key business functions and operations is the focus of the early stages of the programme. Due to the specialised nature of this programme there are no options at any stage. In the first year the module 'Internet for Business' provides an introduction to e-commerce.