One day an employee at a factory in Cincinnati forgot to turn off his machine. The result was a frothing mass of lather filled with air bubbles. Back then, many people bathed in the Ohio river. Floating soap could make their lives a little bit easier. Voice will become an add-on service, something packaged with other services.
Marketers call it positioning . . .
Anticipating the market and meeting its needs. Park Region Mutual Telephone in Minnesota obviously has a plan. It's deploying G-lite DSL throughout all its exchanges. It has spent the last six years building digital loop carrier sites so it would have the infrastructure to reach any customer, no matter how remote, who wants DSL service. Now, time for a little Latin, Carpe Diem, seize the day.