We believe that flexibility and market-adaptive design is the key to creating the music marketing paradigm of the new millennium. We believe that the availability of direct digital music will cause a tectonic shift in Industry economics. Labels will reap enormous new returns on assets from unracked back catalog. Publishers will demand precision accounting. Retailers can be included or bypassed.
New artists can self-publish free music in exchange for advertising revenues.
All the old rules are going to be tested, and current market shares will be subject to shift . The dreaded MP3 is decreasingly the reserve of illicit rippers and increasingly a means of access to market for artists who would otherwise never traverse the inefficient infrastructure of today s physical music marketing paradigm. The bottlenecks of contract, promotion, radio exposure and ultimately retail merchandising exclude an enormous body of talented artists who have a lot of great music to put to market. The Internet is waiting to accommodate creative marketers music. Still, illicit music distribution must be addressed, and those of us involved in legitimate digital music technology development are working overtime to find rational solutions.