In this age of computers and the Internet, information is a powerful tool.
People understand the importance of searching for and using information better than ever.
The data savvy understand how to wield it and use it to reach their goals. And since information means money, businesses want as much of it as they can get. Not just information about efficiency, economy, and distribution, but personal information about you and me. The list is long and often very personal. Collecting the information is legal, much of it can be learned through public records and simple observation.