Don't neglect to communicate with various publics that need to hear what you have to say. Newsletters, speeches, and your Web site are great ways to spread your message to the public in an unfiltered manner. You likely have allies who can rally support for your position. Coordinate with them to bolster your message. Another reason why to involve PR pros when preparing for legislative or regulatory testimony is the need for research.
Research is key to the public relations function.
It is also crucial to creating a winning testimony. In this instance, I do not mean legal or technical research. Also consider how you can organize a grassroots campaign if it makes sense for your organization. PR pros are uniquely qualified to perform the research that answers such questions. Furthermore, they know how to use it persuasively on their organization's behalf.