People begin to see it as if it exists. Few, if any, forces in human affairs are as powerful as shared vision. Just as personal visions are pictures or images people carry around in their heads and hearts, so too are shared visions pictures that people throughout an organization carry. They create a sense of commonality that permeates the organization and gives coherence to diverse activities . . . . When people truly share a vision, they are connected, bound together by a common aspiration.
Personal visions derive their power from an individual's deep caring for the vision.
Shared visions derive their power from a common caring.