This ghetto Cinderfella's approach to jewelry owes more to Eva Peron than street-style icon. London's street-smart lads wear a solitaire stud in their teeth, not their earlobes. The icons of common cool in London are Sacha Baron Cohen's comic character Ali G, the rave musician Goldie, the soccer player Vinnie Jones and Mr. Madonna, the filmmaker Guy Ritchie. Effeminacy is not in the equation. May. Perversely, men aren't choosing Hilfiger's sterling silver.
Men wear big jewelry in London as a deliberately kitsch, cool status symbol.
According to us, logomania is only something that helped to escape from one's own lack of self-confidence. We want to use both jewelry and decoration in a very extravagant way like icons such as Garcia Lorca, Dali, Jimi Hendrix and David Bowie. Also if we look at black culture, icons like Puff Daddy and Lenny Kravitz have a great impact on the public. However, the trend has gone beyond this in a much more sophisticated way. I also like bracelets for men and in the next show, I will present a lot of real men's jewelry.