Cherry Hill A collection of articles and tips by author Cherry Hill on ground training, mounted training, English and Western riding, arena exercises, horse health care, hoof care, lameness, buying and selling horses, grooming, showing, and horse facilities design and maintenance. If you have been trying to sell a horse, you know that horse marketing is a very competitive business.
Marketing is a business plan.
Advertising is just one part of it. It is much more difficult to sell a horse that has not been worked for some time, is overweight, either very lazy or a little bit wild, and not professionally cared for or presented. If you hope to sell your horse, you must get him in shape, highlight his positive attributes, and direct your sales efforts to the specific market for which he is suitable. Don't hope to sell a horse by saying he is a hunt seat prospect if he has never been in the show ring, let alone never had hunt seat training. Early in your sales efforts you must decide whether you will market your horse locally or nationally, at private treaty or auction, how you will advertise and where, and what price you will ask for your horse.