It's love requited, and more investors pile on. Positive feedback is a wonderful thing. They produced ads in quantity, ignoring bad graphics, market segmenting and assessment, he said. It's now very evident to me that people are taking time to analyze what's relevant and what's not. We're now seeing marketers tweaking them in real-time.
Negative feedback can damage ad revenue as quickly as positive feedback helps it.
Investors pulled money out of dot-com companies as the market melted down last year, the companies in turn pulled their money out of online advertising budgets, and sites dependent on advertising revenue sucked value out of Internet stock portfolios. The investor stampede out of Internet stocks became justified. It's a vicious circle, and the most powerful, highest-soaring Internet companies are caught in the spiral. This gives them a chance to remind Wall Street that they have businesses beyond advertising cheap long-distance plans. Online advertising dollars may not grow this year, but the money may end up being more effectively spent by companies of all sizes.