Staffers attended a series of pre-show training classes, which provided instruction in general boothmanship, complete with hypothetical customer scenarios. Madsen also developed a handy list of opening questions to help the greenhorns. The Giveaway WebPutty's most effective exhibit attraction turned out to be its multi-colored Silly Putty giveaway. Staffers distributed 1,500 Silly Putty eggs branded with the new logo. The Silly Putty obviously played off the company's name in a memorable way, and it put that name into attendees' hands and homes.
Most companies get paralysis by analysis.
We could have over-thought the process in an effort to get it perfect. Instead, we had to make quick, yet sound, decisions. Not bad for a rookie. By Linda Armstrong, senior editor. Subscribe to Exhibitor magazine through the Exhibitor Store .