The value of naming rights agreements will continue to grow and the majority of these opportunities will not necessarily happen at the professional sports venue level. There are multi-tiered opportunities that will be attractive to a host of corporate prospects with varied motives and initiatives. The central initiative involved in naming is the ability for the sponsor or partner to take advantage of the marketing opportunities offered. Prevailing trends include show casing products and services at the venue or attraction and in peripheral media, integrating their products or brands into the brick and mortar of the project, product sales and sampling, vendor arrangements, hospitality, signage, cohesive advertising and marketing themes, etc. Permanent and temporary signage opportunities are available, either freestanding or included with comprehensive and integrated sponsorship marketing packages.
Opportunities exist in both the temporary and permanent signage areas.
Field or facility signage, electronics, or photo reproductions on various laminates. Signage could also entail big screen technology, electronic scoreboards and message centers, seats, backstops, parking lots, buildings, concession areas, etc. If you are looking for direct advertising opportunity, Pierce County Parks and Recreation can bring forth frequent and widely delivered advertising opportunities. There are varied advertising opportunities within the Pierce County Parks system. The quarterly Park Guide is one example of a frequent and widely distributed advertising vehicle.