They also complete 39 hours of a business core in accounting, finance, operations, law, computer concepts, economics, management, marketing and other business classes. The undergraduate degree also includes an additional 20 hours of electives. The department offers a rich array of elective courses from which students can choose. Entry level positions in advertising include an advertising assistant in a firm or advertising agency, an assistant account executive and a media planner . The Global Marketing course entails marketing practices and trends in businesses serving international markets.
Retailing is a course that focuses on the operation and management of retail businesses.
This course is designed for those who would like to own or manage a retail business or act as a buyer, store manager or merchandiser for a large business. Sales is a course that helps to develop the necessary background for careers in personal sales, manufacturer sales, industrial sales, advertising, sales promotion and public relations. Pricing course provides the insights and analytical tools to make effective pricing decisions. Product Management focuses on the important task of how new products are developed and managed. There are many educational advantages to attending the University of Northern Iowa for a B.A. degree with a major in marketing .