New cinemas are sometimes astonishingly different from their mainstream counterparts.
A good example is Copenhagen's Film Huset, which attracts a steadily increasingly number of moviegoers. The cineclub, which opened its three movie theatres two years ago, is located in the centre of the Danish capital. With ten films on its daily schedule, the complex draws nearly 100,000 moviegoers annually. Dan Nissen, director of the city's Film Museum and Cinematheque, claims that Copenhagen's 'film house' has benefited from the success of Danish movies at Cannes in recent years. As in countless examples of contemporary Danish architecture, the result is a sober backdrop that begs the viewing public to add a splash of local colour.