Circular thinking is alien to the American tradition. Historically, we have plunged straight ahead, or created complex pyramidal management structures. Fourth, the terrarium teaches us that the Natural Economy corporation will, above all, be efficient. To us that's innovation. For Mother Nature, efficiency is business as usual.
Nature is the harshest of test laboratories.
Dinosaurs are now found only in museums and Jurassic Park . Their efficient contemporaries, the cockroaches, still roam the world's kitchens. That change alone is reducing their paper pulp consumption by 6 million pounds yearly. Finally, and most important, the 5th characteristic of the Natural Economy is that it will create value and growth from information more than from material. Let me give you an example from your daily lives here at the college.