The showroom is outfitted with racks of wearables, shelves of mugs, cups and other promotional products, and literature racks with ad specialty catalogs. Litterio says one or two clients browse the showroom each day. It makes them feel more at ease ordering products. They're not as afraid that when a product arrives, it won't be what they expected. If you can't set up a showroom, bring lots of samples to show prospects.
Most companies use ad specialties as giveaways.
They hand them out at trade shows or use them to thank top customers. But another segment of the industry targets internal operations. These items range from employee uniforms to recognition awards. Employees kept the gloves, which included Turner South's logo. Research all the options.