Some faculty members do not see service as part of U.Va. Need to understand that there will be a cost. Many believed this is a public relations issue. Need to combat the perception that the University is not involved in service and outreach.
Reality is that much goes on, but few know about it.
Must be more proactive in getting the word out about what is being done. Students clearly felt that University should begin in its own backyard, i.e., Charlottesville. Also important to reach out to local African-American community. Others felt it is important to focus on the General Assembly. Must assess what is being done, find ways to get the word out.