Interior designers weigh the soothing properties of pink vs. the creativity-enhancing properties of gray, the warmth of brown versus the coolness of blue. Take men and teal. In darker hues, it's successful with men and women. It's a female magnet. Women will notice it, go up and talk to it and think favorably of the person they talk to wearing it.
Men notice the color, but undervalue it.
Women wanting to attract men should wear red, specifically a bright orangey-red. That color sets off a chemical chain of events in a man's body that compels him to respond positively. Seeing red causes the brain to signal the body to secrete epinephrine, a hormone that causes the heart to beat faster and the body temperature to rise. Mom's lips are red. Mom's nipples are red.