It is less expensive to get more business from existing customers who are satisfied than to try and find new customers. Never stop testing. Always keep evaluating how you re going and keep in touch with customers. Remove all risks. You will need to remove as many risks as possible.
Persistence works Nothing succeeds like persistence.
The business that persists in following up its leads will eventually win out if they don t give up. If a customer requests product literature or samples, then in general, they have an interest in making a purchase. In other words, get the prospect into the act and let them feel it, weigh it and admire it. Don t stand or sit alongside your prospect. Instead, face them while you are pointing out the important advantages of your product.