As you can see from the chart, traditional marketing is strongest in assertion and weakens rapidly as the sales cycle progresses. This isn't surprising since most of traditional marketing takes place before the sale. It's the effort to get people into the store.
Online media is radically different.
It can be the advertising medium. It can be the store. It can be the customer service center. Online, you can immerse your customers in your complete brand experience and engage them in the dialogue of where your brand goes in the future. IRM is all about creating a fluid dialogue with your customers and other constituents by using the full potential of online media to deepen the relationships on which the future of your company depends.