The launch was aimed at widening Kinetic's 'Luna' range to cater to every consumer need in the market. The flat CTV market is dominated by 21 inches and a typical buyer of this range would be a middle class executive living in a flat. May. This model is superior to normal TV in terms of density which is four times better. Sony has also launched Wega XF successor model with improved picture quality. The prices range from Rs 21,990 for a 21 inch model to Rs 47,990 for a 29 inch model.
Plans are afoot to bring in a foreign casual brand and buy out additional manufacturing capacities.
At a price range of Rs 800-1,400, Silver Gray is pitched against Madura Garment's Van Huesen and Louis Philippe. The company says it will launch a high premium shirt category branded Gray , mid October which will be priced between Rs 2,300 and Rs 5,000. The company is launching its products in Delhi and Mumbai and plans to go national in March 2002. Sporty stuff from Reebok Reebok India launches hydromove . Based on the concept of thermo regulation, the fabric allows the body heat to push perspiration through the fabric for rapid evaporation which delays the onset of fatigue, leaving the skin cooler.