Think back on some of the web sites you've visited recently.
Many web sites are technically fine, but fail on aesthetic grounds.
The guidelines below will help you to create web sites that are user-friendly and will be well received. The single most important element in any successful web site is good content. Without this, it will be difficult to convince people to visit your site again and again. Lots of flashy colours and animated images may look fun the first time, but it's not enough to keep people coming back to your site. Only good content can do that.