When using headlines, subheads and captions, always remember consistency. They should be the same throughout the design. A pull quote is a short quotation used as a graphic device to summarize surrounding material and draw attention to it. As a design element, it can be set in large type, reversed or boxed. It is used to break up large amounts of body copy and keep the document from becoming too gray, Reversed type helps call out pull quotes as a graphic element.
Many designers prefer large sans serif typefaces when doing a reverse pull quote.
Screens, boxes and borders will also attract attention to the pull quotes as well as the page. By using these suggestions, they should help your proposal standout from the others and perhaps actually be read by potential sponsors rather than being tossed aside. Article courtesy of Insty-Prints Business Printing Services. There are nearly 300 Insty-Print centers throughout the country.