The idea of most marketing is to make sure that whatever the context, your brand is noticed and recognized. So they like seeing brand-name products in movies. It gives them a connection to the characters. A growing number of universities are opening retirement communities at or near their campuses, including Iowa State, Penn State, Stanford, the University of Virginia, and Ithaca College. Retirees are drawn by their emotional ties to their alma maters, as well as by the cultural resources and intellectual growth.
Many schools then use the communities as living laboratories for their gerontology programs.