Reporters love surveys because the responses of real people provide news value and not just on company hype. Therefore, you are likely to get prominent editorial coverage of your survey results, particularly as you become known for providing good information. Advertising - Sponsoring regular surveys on heavily visited sites will be costly but may produce name recognition. The most important rule of advertising is that your message must be repeated many times to be noticed, and many more to produce consumer action. The most important part of publicizing your site is to do it steadily over a long period of time.
Publicity is an ongoing process with a cumulative result.