They can also scan a long list of job openings, read news reports about marketing events, plan their schedule with a list of upcoming events, order marketing books at The Marketer's Toolbox, and read a collection of top discussions in The Best of the LawMarketing List. Some 650 law firms are represented in the Listserv membership. Recent Listserv discussions have covered the eye-popping increase in law firm associate salaries, marketing to women professionals, promoting courtroom victories, web site cyberquatters, and measuring return on marketing investment. A Listserv is an e-mail discussion group. Members send an e-mail to the Listserv computer, which broadcasts it to all 1,000 members.
Members can reply to the entire membership or privately to an individual member.
The LawMarketing Listserv is for in-house law firm marketing directors, outside law firm marketing consultants and attorneys. We compare notes so we can be more effective in our jobs of promoting law firms. The truth is out there, and this discussion list is where you find it.