They each will add features of their own to the units. Customers in turn are expected to sell the devices to end users for a wide range of prices, and to give some away free to those signing up for a suite of services. If the Internet appliance is the next big thing, they need to be in there and understand it. He doubted if Intel was interested in becoming a big supplier of Web appliances, however. I think they're doing this more to develop a semiconductor market than to be a box supplier.
Nobody makes a lot of money selling boxes.
But Miller said Intel was planning to build a real business out of Web appliances. We think it's a tremendous opportunity to build brand value with consumers. It's not our plan, but we can't look forward. Intel designed the appliances internally, but will use a contract manufacturer to build them. Miller thinks the target markets for the appliances will be households that aren't yet connected to the Internet, as well as buffs who want access to the Web in different rooms of their homes.