No change is ever free. In the physical world inertia must be overcome with force greater than that acting upon the body in motion. A similar force seems necessary to change the mind of a wrong-headed person. Forms of Resources. We tend to think of resources as money, and that's not all bad.
Money is a medium that can be used to purchase the labor or talent necessary to cause the change.
Every action plan ultimately is expressed as a budget. A budget itemizes the expenses and sources of revenue. There are two essential features of a budget that a decision maker keeps in mind. In the first place, the budget documents the cost of the change. Anyone faced with the prospect of fixing up an old car recognizes that there comes a point beyond which one more additional expense no longer adds to the value of the car.