We're just trying to help them understand reality. The professional surroundings mirror Barna's own unassuming style. When the secular 1980s. He recognized Oral Roberts' name, he said, mainly because he had heard Oral Roberts University had a good basketball team. It was a whole new world for me to get to know.
Marketing is just a research tool.
To assume that accuracy requires researchers to jettison their value system is misguided, believes Kevin Mannoia, president of the National Association of Evangelicals. Seeing his work as primarily descriptive, not prescriptive, Barna hopes his findings will give a better sense of the U.S. population's spiritual attitudes and religious practices. My job is to give an accurate representation of reality. If that representation doesn't cast the church in a very positive light, then deal with it. The firm also publishes findings on Americans' religious habits and releases them to the public.