Now don't get me wrong. KROQ is a great station out here. A lot of people out here grew up listening to them, but they were disenchanted because KROQ didn't grow with them. KROQ kept programming to the younger kids to stay current, and there's a lot of great new music out there, but I think they got a little too big for who they were. Y107 has found that listeners also appreciate disc jockeys who actually promote the music, as opposed to filling air time with their own personal interests.
People have their own thing gong on, and DJs sometimes draw too much to themselves.
If you're going to tell me an interesting story about the record or something about the producer or who it was influenced by, that's great. But a lot of DJs are just self-promoters. If I want to listen to talk, I'll listen to Howard Stern in the morning. Having no DJs wasn't in the plan. But when we got up and running, we were very serious about our product, and we weren't just going to throw some janitor on the air.