This can focus the level of giving and provide the workplace with a goal Inform and involve staff at all levels. Ensure that the infrastructure is in place, ie. set up a fundraising group or committee to run the activities Look beyond giving money. Other areas could include product, volunteer time, staff involvement, community events, sponsorship, payroll deductions, etc. Communicate to people what you are doing. More people will benefit and you receive the recognition you deserve.
Many people see philanthropy merely as a marketing tool.
We see it as a communication tool as well. Doing good things and informing people about it is a worthwhile and legitimate business exercise. Involving other companies in the community to combine resources and provide a greater contribution. And finally . . . Building a community responsible business should not be seen as an extraordinary activity in good economic times.