After all, accidents are no respecter of normal business hours, and a person seriously injured by a drunk driver at 2 a. m. needs legal assistance immediately, not sometime the next morning. Marketing guru Arnie Malham of Legal Intake Professionals recently proved this point in a painfully telling way. Chances are, the person who answers the telephone, particularly in the early hours of the morning, is not well-trained and doesn't know or care very much about the legal profession or about the needs of accident victims. Generally, the service just takes a message or tells potential clients they will have to call back later. Of course, this can infuriate a victim urgently in need of legal assistance.
Operators are usually abrupt and often rude.
Malham has a better idea, much better. Legal Intake Professionals specializes in intake for personal-injury lawyers. His company cares about the law and, more importantly, his operators care about each person who calls, treating each one with professionalism, empathy, and respect. First-time callers, whether they speak English or Spanish, are treated according to the same high standards as are applied to current clients and business contacts of the firm. Malham's service costs more than an answering service does, but from the early indications, it's worth every penny.