Latour uses his semiotic perspective to generate various dilemmas, described with metaphors of common experience in social, political, and economic life. He described these postulates as principles of invariance. Einstein resisted that name for years, although he reluctantly bowed to peer pressure. Postmodernist writers are infatuated with pretentious neologisms, such as rhetorical space, entropy of meaning, and gender valence. Postmodernist literature abounds in generalities and assertions of cosmic breadth, often laced with metaphors, analogies, and plays on words.
Reason is replaced with rhetoric, logical arguments by emotional appeals.
Postmodernist views applied to the natural sciences will lead us wildly astray. Irving M. Klotz is Morrison Professor, Emeritus, in the departments of chemistry and of biochemistry, molecular biology, and cell biology at Northwestern University.