In reality, Dire Straits themselves were MTV stars. In the late 1980's, MTV expanded to Holland, Germany, South America, and many other European countries. It is possible that MTV has become a means of exporting American values to and creating a national teen subculture in other nations. This influence in other nations was important for economic expansion and the promotion of styles. Although MTV has many fans, there are almost as many people who criticize the network.
Many people feel that some videos display immoral sexual content.
John Hamerlinck disagrees that MTV has broken any morality code. Many people including artists themselves also feel that videos make image more important than music itself. Things which used to count, such as being a good composer, player or singer, are getting lost in the desperate rush to visualize everything. It's now possible to be all of the above and still get nowhere simply by not looking good in a video or, worse still, not making one. In order to defeat this anti-MTV campaign, some citizens have tried to ban MTV from their homes, while MTV has made a few additions to its normal program.