Marketing is a concerted effort to sell more. To sell more you must tell customers why they should buy from you. And why they should buy more today and tomorrow and tomorrow. And why they should pay more than they would pay the competition. And how the company will service them better than anyone else.
Marketing is an essential business activity.
It is not an activity to do when things are good and cut back when sales slow. If you want to sell all the time then you must think about selling all the time. Effective marketing is not how much is spent but the results of spending. The marketing spending must be planned to be effective and achieve results. Our consultants have many years of marketing knowledge and experience.