Many times, customers want a piece printed on fancy paper with multiple colors of inks and costly finishing. If your project is for information purposes like a form or memo, it's probably not a good idea to print it on high gloss paper and colored ink. Forms that have to be written on don't work good on high gloss paper or soft felt finishes. On the other hand if you need a brochure or other piece to promote an event or to enhance your department's image, you will probably not achieve your goal if the piece is copied on plain white bond paper in black ink only. We are always happy to assist you in choosing appropriate papers and colors for your project so you will achieve the desired result and get the best bang for your buck.
Printers speak a different language.
If you're totally confused as to what all of this stuff like the difference between 70 pound and 20 pound paper is and what's the difference between points and picas, and what does the 10 mean in number 10 envelope, go back to our links and check out the glossary. The two second rule. If the purpose of a printed piece is to inform someone about something, the first thing you have to do is get their attention. Every printing project begins with an idea. Too often we have a good idea then spoil it by looking at it too much.