That was true once, but not today. Having the best product or service does not automatically guarantee you success. People do business with people they know. People do business with the people who do business with them. People do business with people their friends talk about.
People do business with people they read about.
Start now to develop your own unfair advantage and build your client base. Decide whether this improvement is worth the energy it will require. No matter how long you've been in the work force, make a list of every boss you've had. Start with your first job at the age of ten or twelve and go right through to today. This exercise is especially important if you are now in management or plan to be.