With the rapid growth of the World Wide Web, the Internet has been widely touted as the new medium for commercial transactions. In fact, marketing on the Internet is still a fledging art. There is much advice to be found, and some of it is quite useful.
More research continues to be conducted, especially on the buying behavior of Internet users.
A separate guide deals with Internet Marketing . If you need convincing, here are 20 Reasons to Put Your Business on the WWW . The Web Marketing Information Center will lead you to thousands of articles about effective Web marketing. And you can read the Standard for Internet Commerce that is being promoted by a 'broad alliance of leading global corporations, institutions and individuals' as well as consider the U.S. Government Electronic Commerce Policy . This site also has summaries of other surveys.