In 1989 when we opened the Berkeley Vitamin Express, I brought in a selection of products that I knew were good, and invited our new East Bay customers to tell us what else they wanted in the store. Within a month nearly a dozen people requested HerbPharm Super Echinacea . We already had a good selection of products we knew to be very effective, including Gaia Herbs Echinacea and Zand Insure Herbal . Many of our customers had used these products with good effect but they still wanted the HerbPharm product. They could feel a difference.
People can and do gain accurate information through careful and sensitive observation of themselves.
They know how they respond to dietary supplements. Human beings have been making these kinds of observations for thousands of years. So we brought in the HerbPharm Super Echinacea liquid extract and tablets, and they quickly became our best-selling Echinacea's. Interestingly, the October 1999 issue of Natural Pharmacy reported that an independent study comparing the quality of six Echinacea products showed HerbPharm Super Echinacea as top-rated. It contained the highest amounts of important markers of activity, the hydrophilic phenolic compounds cichoric acid and caftartaric acid.