Evaluate and improve partnerships. Make more informed decisions about partnerships by viewing the performance and demographic data of publishers. Better predict the results advertisers will receive from their ads and their program by evaluating their effectiveness in relation to others over time. Acquire and retain more customers. Advertisers easily and effectively acquire more customers by understanding and marketing their performance to the network.
Publishers Evaluate potential advertisers.
Analyze the performance of an advertiser's program and partner with those who have a proven track record of results. Eliminate the guesswork. Reduce the risk. Performance metrics establish a benchmark for quality affiliate programs that protects publishers from making uninformed decisions. Performance metrics allow publishers to rapidly assess and better predict how placing certain links will affect results.