Television, radio, and newspapers are melding on the internet. With this proliferation have come questions about legitimacy, credibility and the accuracy of the information available through all these new channels. So, seek to place your release information in the most trusted media your audiences knows. These services also archive releases in data bases like Nexus-Lexus, which legitimize your existence if you have a steady stream of releases in the archive. Think about someone researching your company.
Releases are one of the main sources of solid information.
If you are a fairly small business, your existence in the database makes you look bigger. If you own or work for a business employing five to 20 people, you should set a goal to wire a release twice a year Look at your timing. It is impossible to predict the news load and content of any given day in the future. In general, most people like to send out good news early in the week, on Monday or Tuesday. In general, it's best to release news when it happens.