At this one, Bob Dove, general manager and executive vice president of Boston Piano Company, made a presentation outline of 10 concepts designed to improve service and sales performance. Dove explains that the forum provided a way for company officials to meet Steinway dealers from around the globe while sharing new ideas and information on marketing techniques and promotions. Moreover, he explained how to use promotions effectively, as well as how to pull all those elements together to sell through referrals and networking. But the most crucial message Dove wanted to get across was that showing clients how a Boston piano is superior to the competition is far better than simply telling them about it.
People remember much more of what they see than what they are told.
As proof, a Boston series II grand piano had been taken apart and labeled for display during the Frankfurt show. In addition to Dove's presentation, several Boston distributors shared their ideas and experiences about launching the Boston piano line, which udes four grand and five upright pianos. And even though these dealers had limited time for the entire trade show, they still had time to attend our meetings, where they received a lot of valuable information from presenters like Bob Dove. Many of them also were pleased to have the chance to share their own insights gained from personal experiences. Produced by G2G Productions Inc .