This course examines the entrepreneurial process with emphasis on starting a new business. It discusses not only how new businesses are started from scratch, but also how new ventures are developed within existing business firms. It considers the process of creativity and innovation and its importance to new venture success. The focus is on how to analyze opportunities, develop an innovative product, organize, finance, market, launch, and manage a new venture. The course deals with the role of the entrepreneur and the importance of a business plan.
Outside experts discuss their expertise and experiences.
The course includes a small field project in which students interview actual entrepreneurs. This course is the first in a series of courses in the College of Business which examine entrepreneurship, innovation, and business strategy. To learn the concepts and techniques used in entrepreneurship and innovation. To develop an appreciation for the entrepreneurial process. To help students assess their own entrepreneurial potential.