A study of the various aspects of advertising beyond the more theoretical treatment of communications theory. The course deals with advertising strategy, creative execution and media buying. Speakers and a project are important parts of this course. A study of the basic elements of the sales management function within a firm's marketing efforts. The course centers around the implementation and management of the firm's marketing efforts in the field, as well as the role the field sales force plays in keeping the marketing manager advised of competitive activities and emerging problems and opportunities in the field.
Public relations is the business of establishing a rapport with a variety of publics.
This course treats the research, planning and techniques of enhancing the relationship with selected audiences. Designed for practitioners as well as managerial nonpractitioners.