But marketers don't see the world that way. They look the world in the eye, warts and all, seeing what there is and knowing that whatever the situation they face, they can finagle a sale. Marketers push limits. Marketers are by nature active, restless, problem-solving people. Long after others have thrown in the towel, marketers will still be up and at it, determined to keep trying until the deal gets made, the product gets sold, the customer gets served.
Marketers work longer and harder without complaining.
It's a thrill to match our wits against wily prospects who delight in persiflage and evasion. We never forget the thrill of winning and winning against a difficult customer is a sweetness most people will never experience. Marketers go the extra distance. The essence of a marketer is determination, tenacity, and perseverance. We will do what's necessary to make that sale because that sale at once gives us the satisfaction of service and the thrill of victory.