He also has not done much research on the subject and portrays his views with little to no fact to back him up. Snowboarding growth continues yearly still without a slowdown. Granted statistics can be manipulated, but out of the different surveys none show snowboard decline and skier growth. Also snowboarders have a much higher return rate than skiers do. This means that a single snowboarder will spend more time at a mountain than a skier.
More time equals more money spent.
The marketing campaigns of big corporations and prominence in the pages of style-conscious magazines has lead to companies like BMW to market their new roadster with a snowboard attached to its roof. This is because the 25-34 year old market has just begun to snowboard. With a massive buying power and the growth of hard boot carving boards tapping this market will create a huge amount of growth. Snowboarding played a very important role in the increase of popularity within snow sports. I have a great deal of trouble believing that side-cut skis would have made such a huge appearance if it were not for snowboarding.