Below are some basic definitions of social evaluation terms that we are covering in Unit 2. These definitions are provided so you'll have a glossary available as you work on your papers and prepare for the exam. Glossary of social evaluation terms Attitude is an evaluation, positive or negative, of an attitude object. Central route to persuasion is used when the content of the message persuades us. Strategic self-presentation occurs when one intentionally presents themselves to others in a particular fashion in order to elicit specific behaviors, attributions, and emotions from them.
Preconscious affect is unconscious and automatic attention to affectively-laden attitude objects.
Two-factor theory of emotion suggests that our experience of emotions result from a combination of physiological arousal coupled with a cognitive label for what is producing the arousal. Self-complexity is the number, and diversity, of our multiple selves. Social comparison theory posits that we understand ourselves by comparing ourselves to other people.