Your tone, style and particular word choices will be different, for example, if your company belongs to the Mercedes crowd rather than the Kia crowd, or if you are a trend-setter versus a safe, traditional operator. Corporations don't sell. But too many in a row make your message sound choppy. Long sentences carry your message along at a more leisurely pace, but can be confusing and cumbersome. Results and actions don't happen by themselves.
People act, and results occur.
Keep your readers engaged by guiding them seamlessly from one idea to the next. A series of 3 adjectives, adverbs or ideas has more rhythm and balance than two or four. Broadcast fax is a fast, easy, and convenient way to deliver messages to customers, suppliers and the press. The updated program gives you a flexible merchandising kit, popular products and valuable guidance in setting up your product display center. Complete the order form, especially the mandatory items in red, then just click SEND at the bottom of the page.