In addition, it's a lot easier for the family to go see their loved one's memorial brick than it is to see one of those extremely faint stars. In this manner, you can connect with the universe of astronomy and get some value for your money. This FAQ is intended to help the public make an informed choice. Not all astronomers do. Still others take a middle view, seeing this as a problem, but a small one in the grand scheme of things and not worth getting worked up over.
Opinions run from the indifferent to the indignant.
Bottom line, remember, is that no private company or individual has ever been given the authority to name stars. That depends a lot on what you consider to be harm. Some people do not think that this is enough money to be really harmful. Others disagree and believe that as long as the consumer thinks he is really naming a star, he has been deceived and that this deceit has caused harm. Whatever one thinks about the amount money involved, this practice can cause problems for those who do not share in the profits.