Like most government and business operations, they work within annual budgets. Similar to thriving businesses, nonprofits must increasingly advertise their activities and vigorously market their products and services. However, nonprofit entrepreneurism differs from private sector entrepreneurism. Nonprofit entrepreneurism disproportionately centers on raising funds and recruiting members. Nonprofits also must be productive and accountable in relation to board members who set policies, approve budgets and oversee operations.
Nonprofit productivity is measured differently from business productivity.
Similar to government productivity, nonprofit productivity is measured in reference to organizational goals. Nonprofits are increasingly under pressure to clearly state their missions in terms of measurable goals as well as be more and more accountable to their boards. Nonprofit organizations are primarily located in the metropolitan areas of Washington, DC, New York, Chicago and Atlanta. Many of the large nonprofits, which are national and international in scope, are headquartered in these major metropolitan areas. The organizations have large full-time staffs that offer excellent job opportunities leading to career advancement within the nonprofit sector.