Some categories even have sub categories. Categories as well as sub categories may additionally be divided by price-point, age, etc. as well. Annually, and sometimes quarterly, toy companies make marketing decisions as to which product categories they will enter, continue, reduce or eliminate. These product decisions are determined by a marketing plan that will outline specific product type, price-point, consumer reach, license property usage, time schedule and more. Categories of interest continually change as consumer interests, trends, and technology dictate demand.
New categories continue to emerge as less fashionable ones fade.
Product categories as noted below may additionally be subdivided by age, price point, property license, etc. Larger companies are more likely to have a greater variety of product categories and needs. Medium and smaller companies tend to more focused and may carry fewer or possibly only one product category. Below, are only a few examples of product categories and sub categories for your reference. Certainly, insight into future plans and marketing goals within an organization can be instrumental in achieving either Concept or Property licensing success.