Promise important customer benefits. You can use the ratio of dials made to appointments booked to secure enough meetings for success. You can't bore people into buying, especially during the slowdown. Focus on customers' problems rather than yours to close more sales. Recently, sales trainer Larry Wilson said 90 percent of life's excitement is in the future.
Most problems are today.
Help prospects envision a more profitable operation from your product or service. That's what selling is all about. Don't avoid all news, but find positive things to fill your brain. Viewing negative newscasts won't help you develop a positive attitude. Some customers make the slowdown a reason not to buy.