Look into the mirror and smile. The BEST Team Support and Training around. 40,000 are poised to join one program. For a limited time. With that concept as a foundation, here is a simple formula to help you create powerful and effective marketing vehicles for your business.
People are extremely busy and their lives are hectic.
They are not going to dig through your sales letter, or your ad, or your verbal presentation to find out if you have anything of interest for them. If you are creating an ad, tell them in your headline at the top of the ad. If you are writing a sales letter, put it in your headline at the top of your letter. Yes, sales letters should have a headline just like an ad. If you are talking to them in-person or on the phone, tell them upfront what you have for them.