But many of these fail to communicate. The reason is that they aren't interesting or relevant to their audience. This booklet is about how to make these publications interesting to read and hence effective in transmitting information to their readers. The idea is simply to design the publication with an awareness of your audience's needs and perceptions. Producing friendly publications means thinking about the readers and their needs.
Readers are often busy, bored, tired.
They are interested in their own lives and concerns. They are usually only doing it because they have to. Remember this is the post-literate generation. Most people would prefer to watch a video. Written publications have a lot to learn from television.