The Copper Development Association will distribute copies of a new CD-ROM, which is expected to accelerate momentum and facilitate participation in CDA's exciting Builder Satisfaction Program. That program is designed to help builders use their association with copper and brass building products to promote the quality of their homes and attract buyers. The CD-ROM will be distributed to builders as part of a Builder Satisfaction Contact Kit, available at CDA Booth 4961 on the floor of the International Builders Show 2000 and through CDA regional managers throughout the coming year. The first section provides an overview of the program, including images and full text of free marketing materials available to participants.
Registration is free and provides access to information in the three remaining sections of the disk.
Section II of the Builder Satisfaction CD-ROM provides sales support for participants in the program. Full-motion video vignettes demonstrate how Builder Satisfaction marketing materials may be displayed in a model home and how to introduce the benefits of copper building products in the course of a sales presentation. Frequently asked questions on subjects ranging from cost comparisons copper plumbing materials with other types of pipe, to the environmental effects of copper mining and manufacturing are treated in text and video interviews with experts. Additional videos featuring prominent builders and typical homebuyers document the appeal of copper building products in the market and suggest further ways to augment sales presentations with information and anecdotes. The section provides Carter's insights on selecting a plumbing sub, defining expectations, scheduling, measuring performance and resolving common problems on the job.