The audition listings in Callboard, TBA's monthly magazine, reach more actors in the region than any other publication. These listings are free to theatre company members. Be sure you make the deadline of the first day of the prior month. Your notice must be in by Feb. lst to run in the March issue. Decide on a system for selling tickets.
Most small companies rely on voice mail for patrons to leave ticket reservations.
If you decide to take this route, choose the lucky person who gets to receive those calls. Pacific Bell can set up a separate, inexpensive voice mail number, so that nobody's home number is inundated with reservations. Some venues will provide their own box office services. Make sure that you arrange this a couple of months in advance, so that all marketing materials carry the correct box office phone number. If you want to bring in a friendly preview crowd or if ticket sales are lagging for particular performances, you can offer free tickets to TBA members through their hotline.