Still, Cisco is aware that it will have to beef up its local operations. The magnitude of that order isn't all that large, but its impact will be. Given Cisco's marketing over-drive, though, no one should be surprised if it becomes the choice of many ISPs. Satyam Infoway placed an order with Cisco right after the award of the contract. As the 3G platform evolves, Cisco's packet-switching technology could catch on.
Most mobile networks use the same circuit-switch technology that fixed line phone companies use.
That certainly can't cope with the volume of voice and data 3G entails. So much for organic growth. The real threat to Cisco's dominance of the Indian market, though, will come from global upstarts, like Juniper Networks, which has beaten Cisco to some high-profile contracts in the US market. Chugh doesn't talk much about the competition though. With new markets opening up, it is still business as usual for the man.