Today, the Gola of Liberia and Sierra Leone are skilled farmers. The Gola have slender builds and, like their Kissi neighbors, have lighter skin than other Liberian groups. They are known as a very proud people. They are organized into clans, which tend to be more like territorial units rather than kinship groups. Most of the Gola are rural farmers who rely solely on farming for their livelihood.
Rice is the principal crop grown.
Because of their highly developed farming techniques, the Gola tend to produce more than they can consume. Since the 1950's and 60's, transportation has improved and major roadways have been built in Liberia and Sierra Leone. The Gola live in villages that are scattered throughout the forests of the area. They live in round huts that have mud walls and thatched roofs. Family ties are strong and all of the family members work together to cultivate and harvest their crops.