In magazines or in Web sites, people skim and surf. If you don't give them something quickly, they absorb nothing. So make sure there's accessible content on every page of your site. Rule 5 Small bytes go down easier. It's much better to break information down into smaller bits.
People typically make a page that's about two yards long.
People are much more likely to click a button and keep going. If you don't have something good to say, don't say anything. The problem with most Web sites isn't technical. It's that they don't have anything worthwhile to share with other people. So before you load up FrontPage, make sure you've got a clear-eyed reason for building a site, and make every creative decision with that goal in mind.