Thus, submitting your URL and site information to thousands of search engines and directories is strategic because thousands of links back to your site will be created. Include a link on every page of your web site to the home page. Web surfers are entering your site at various pages and you should make the navigation simple for them. Make it so they can navigate the whole web site and not just one page that they surfed in on. The more time that they spend at your web site they will become familiar with the products or service s which you are offering and maybe become a customer of yours.
Most search engines skip common words for the Internet.
When designing your web site try and leave out stop words. If you don t when the spider indexes your site the stop words could affect how your site is indexed and maybe lower your position in the search engines. Most search engines no longer support them. Keyword stuffing is a form of Spam. The search engine may refuse to index your site, or it may index it with a very poor position for your anticipated keyword phrases.