Business Tools Downloadable checklists, model business plans, forms and other documents. Our small business online advice columnist. Search Help Ask any successful business owner what the key to success is, and you might get a variety of answers. One answer that you're likely to hear a lot is that dependable, productive employees are one of the keys to their success. Many business owners rightly recognize that it is the people who work for them that make the difference, regardless of the product or service they sell.
Morale is a hard concept to define.
Basically it refers to the way that your employees feel about working for you and your business. It's important because it directly affects your bottom line. Realizing how poor morale affects your bottom line is an important first step because it drives home the reality of how productivity, employee loyalty, and employee turnover can be negatively affected by poor morale. Figuring out what your employees want is the cornerstone of making sure that employees are happy and productive members of your team. We'll show you how to spot morale problems and find out what your employees really want.