Purpose is a complex, dynamic description of an archetype. People in the web refer to and act from these patterns in order to replicate and evolve its structure. Dialog Communication creates and maintains the web and allows it to adjust in balance with the environment. We need to expand our sense of dialog for purposes of this model, however. By dialog we mean that everything speaks.
Nothing is passive.
Nothing is merely an object. People, machines, artifacts, images, physical environments all interact with one another. The quality of this interaction and the management of the resulting body of knowledge determines the fitness of the web as a whole. Events Quite simply, the efficacy of the purpose is demonstrated through our work with our clients. This is the story-making part of our work.