I don't believe in it. Instead I suggest that every couple of weeks they try on a pair of pants that don't fit. After awhile, those pants are going to get looser, and one day they will fit. Oliver receives e-mail from clients all around the country. It's been tremendously rewarding.
People keep going, and they stick with it.
If there is something they don't like on the diet, I can talk about alternatives with them. It's weight-loss at your fingertips.