If you treat them as older Americans they will leave you. They love ethnic and unusual cuisine, different cultures and adventure travel. The destination has to find a way to soften the adventure part because they are aging. But you can't let them know you are doing it. Today's senior citizens travel by bus.
Money is no object.
Destinations that understand what this large, rich cohort wants and deliver it will profit from tourism in the early decades of the next century. This document was last modified on October 1, 1998.