This fact sheet outlines successful strategies for marketing SFPs. Markets for Specialty Forest Products Markets for SFPs are often very different from markets for more common agricultural products. This means production labor is highly concentrated and that products may need to be stored for months. Products such as mushrooms and berries are highly perishable. This increases costs and risks for storage and transportation between the producer and consumers.
Producers can be individualistic.
They may be reluctant to share their sources of product, methods of production, and potential markets. This can make it difficult for newcomers to enter the industry. Marketing is crucial to an SFP business. Good marketing can make a business successful, and bad marketing will almost always result in failure. Traditionally, most agricultural producers sold unprocessed products.