These people want speed and always-on capability. Beyond that it is a tougher sell. Stefany s company currently offers personalized newscasts over the Internet at no cost to the end-user. This is a great way to use cable modems. Cable companies don t have to use film trailers to show off the benefits of high-speed access.
Personalized newscasts are a great application to help drive broadband deployment.
We are trying to be provocative and show what can be done. Swapping out boxes is not going to drive the rate of adoption of interactive television. Emphasis on applications For the eighth year, CCTA and CableLabs together are running a section on the show floor called CableNet that typically highlights technology coming down the pike. According to Mike Schwartz, senior vice president of communications at CableLabs, more of the 10,000 square feet looks like an actual home, office or retail store, replacing many of the stand-alone pedestals that dominated in years past. For example, IBM will show how its Hot Media Interactive TV Solution will allow viewers to purchase items they have just seen advertised.