The university catalog lists the goals in terms of both knowledge base and skills for each sequence. Outcomes assessment focuses on students' ability to perform in a professional setting, a goal that is common to all the sequences. We have used internship evaluations and alumni surveys to assess outcomes. In 1991-92, the school began surveying students' internship supervisors as a way of determining our impact on professional preparation. Each student is individually evaluated by a working professional in the field, most often the executive who directly supervised the student's work during the internship.
Many supervisors also add narrative comments on intern performance.
Finally, supervisors recommend grades for their interns based on their overall performance. Advertising supervisors come from a wide range of agency, product and advertising sales organizations. In the Electronic Media Sequence, supervisors include assignment editors, planning editors, special projects producers, sports producers and production managers from local, regional and national broadcast, cable and in-house production units. Always willing to learn and to help. Several evaluators made comments on the creative potential of their interns and on their willingness and ability to meet deadlines.