Web servers, application servers, application code, and database systems all factor into the performance equation. The performance demands are too extreme, and the corporate database systems, where most of the processing occurs, are too far removed from the end users. With its efficiency and small footprint, it can manage data from the application tier, where it is closer to end user interaction. Monitoring high volumes of Web site events to more effectively tailor content and structure to individual users. With Front-Tier, tens of millions of user events can be tracked and analyzed each hour, enabling site architects to better understand user behavior, and more quickly and effectively enhance site content.
More relevant content increases site traffic, advertising, and revenue.
Ad revenues and online purchases can skyrocket for sites that are relevant, intuitive, and attentive to the needs of users. Conversely, frustrated user experiences lead to abandoned shopping carts, early exits, and few repeat visits. And, given that the content of many sites doubles every 100 days, these numbers are expanding dramatically. With an architecture that optimizes data management within memory, Front-Tier offers extremely fast performance and unprecedented efficiency. Rather than waiting for event files to be converted into searchable database tables through an overnight process, site analysts can now spot issues minutes after new features go live to end users.