But more importantly, it seems to offer the most robust portal platform offered to the newspaper industry to date because of the power of Alta Vista and that button on Compaq personal computers. Perhaps this is the way to even the score. Newspaper Web sites' poor local market reach was a frequent point made in speeches in Atlanta, with several speakers bemoaning the fact that for Internet traffic measured just within their markets, they are not even close to the local reach of the leading national portals. Yet every speaker expressed a determination to catch up and become No. 1 in their market. The train's running down the track.
Newspaper publishers have a lot of catching up to do.
To receive these regular reminders, sign up here . If you prefer to receive the entire column, you can have it delivered to you as an HTML e-mail message whenever a new column is published. Sign up here .