Readability is the ease of understanding the style of writing.
The common formula used to measure readability considers sentence length and word length, or number of syllables. We also asked for selected personal, demographic, and professional information we wanted to relate to readability. We received 97 usable questionnaires and 273 mass mailing materials. We ran stepwise regression on readability using 18 variables relating to personal and professional information. However, the materials became easier to understand when agents spent more time writing.