5.2 Develop an integrated strategic marketing plan to improve the university's image and standing regionally and nationally. University's current standing in national ratings such as U.S. News and World Report. No formally endowed speakers program currently exists. Superior and recognized programs are not systematically identified or promoted. A systematic method of identifying distinguished programs and a means for disseminating information regarding strengths to the broadest possible audience will be developed.
Market research is conducted sporadically and unsystematically.
A systematic program of market research focusing on new and expanded markets will be developed and implemented. In areas of under-representation, increase and retain women and underrepresented persons of color among students, faculty and professional and administrative staff in every sector of the university. By fall 2004, these levels of representation will be maintained or increased. By fall 2004, the gap in actual percentage of women faculty and overall availability calculated by the Affirmative Action Plan will decrease and the percentage of women administrators and professional staff will be maintained or increased. By fall 2004, the percentage of persons of color among administrators, faculty, and professional staff will be maintained or increased.