Not every service will strike a cord with customers. It's not just money lost in a bad investment. Those who stumble badly will find it difficult to catch up with the pack. E-commerce will undoubtedly face regulatory challenges that threaten to slow down the pace of change. But we must avoid regulation for regulation's sake.
Privacy is a good example.
We want to make certain that web sites don't suffer from misguided attempts at regulation that don't make sense for the customer. Web sites offer customers the convenience and choice they demand. We can learn much about the perils and pitfalls of differing approaches and views on E-commerce by looking at alliances. Different views in different jurisdictions. E-commerce has exploded specifically because the Internet has grown to parallel consumer needs in a sophisticated global marketplace.