It's not greater or nobler than being a good plumber, ballerina, mechanic, etc. But writers are vested with great mystery and magic. But the act of pen to paper, fingers to typewriter is just work. There are almost no movies in which you see a writer writing. I thought this was a great way to get people to see what writers do.
People say it's a stunt.
But it's not. They just need to reduce it because they don't get it. As the pages are done, they take the pages and copy them and post them in the windows. Some of those stories won award. I did it in London, Washington DC, Boston, NYC, New Orleans.