I think we are all searching for ways we can merchandise or attract attention and rise up above the fray. Every five months the number of web sites is doubling in the world. You have to do more and more to stay above the fray. That is an incredible number of addresses. Nobody has enough time to go visit these sites.
Noise wipes out noise.
I think the missing ingredient for lot of people is not giving people value on the back end. The World Wide Wait. People ask us to look at other people's sites and to tell them what we think are successful sites I always talk about Amazon because they deliver a much broader breath and they give you help regarding the types of books you might be interested in. If you are in there looking for applications or utilities and you want to make sure that you have the current one that is a great application. It keeps you up to date.