People are accustomed to learning through film.
Filmmakers who learn how to market and how to communicate with clients are the ones who make films. You have nothing to sell, of course, except yourself-and the promise that you can deliver a film that meets your client's needs. Don't try for a film that will win prizes. Your reputation is as good as your last film. You build a reputation by taking care of business every day as though your reputation were at stake, because it is.