Market rules, instead of human interference, are playing the starring role in the country's movie industry, the article said. China's economy has quadrupled since the 1980s. One of the main features of China's movie arena is that ticket price is decided by human factors, rather than the market. It also may not be a fair price when blockbusters cost investors tens of millions, the article said. And that is the key to the continuous development of the movie industry.
Many experts believe that China s pricing is disconnected with market reality.
It has been claimed that movie distributors and theaters have failed to accurately understand and analyze the relationship between movies and the audience, the article stated. It takes time for us to know how it works and how long it will last. But we welcome anything that will benefit the development of China s movie industry. The Film Exhibition and Distribution Corp. of China has also broken its long-time silence. Using the appearance at the recently held Golden Rooster film festival, officials from the corporation criticized the price cuts, the article said.