It does not require attending meetings, joining a group or writing a letter. The emotion tapped by this campaign is not fear or anger, but defiance and resistance to injustice. The messages carry a note of humour and empowerment. It will appear on t-shirts, mugs, bumper stickers, lunch kits, lapel buttons and rubber stamps. This campaign is not simply a rerun of the 1970 s slogan, it is a statement that people have had enough.
People reject technical details or excuses that prolong the nuclear weapons era.
Their message is very simple.