Having a systematic approach to analyzing the environment, assessing an organization's strengths and weaknesses, and identifying opportunities where an organization could have a competitive advantage is valuable and important. An SBU represents a single business or grouping of related businesses. Each SBU will have its own unique mission, competitors, and strategy. Compare an organization's mission with its objectives. A mission defines the organization purpose.
Objectives are more detailed.
They translate the mission into concrete terms. Strong and weak cultures have different effects on strategy and the content of a culture has a major effect on the content of the strategy. Strong cultures make it easier to convey to employees the organization's distinctive competence, but strong cultures are harder to change. The degree of emphasis a culture places on risk, innovation, and other cultural dimensions will influence the content of the organization's strategy. Yes, organizational culture could make a difference in what Archer is trying to do in Detroit because if the city government has a pretty strong culture, it's going to be much harder to institute changes.