Offered every fall. Advertising Campaigns 3 sem. Intensive study of multi-media advertising campaigns. Students, working in groups, plan and develop advertising programs for actual advertisers. Campaigns include research, objective setting, strategy, media selection, message preparation, and proposals for evaluation of effectiveness.
Project culminates in formal, competitive presentations.
Offered every semester. A continuation of ADPR 144. Emphasis on formulating strategy and producing executions for coordinated, multi-media campaigns. Each student will create a portfolio which will showcase his or her talent and ability to work as a professional copywriter. The fundamentals of management in both the client and agency environments.