With MTV, however, so compelling is the visual image that it imprints on the brain, the song cannot be divorced from the video. In this sense, music videos do not require the viewer's active attention or imagination. Music video does provide a place where new and important film techniques can be tried and developed. The Cars' video, which won best video of 1984, exemplifies this stage of technological advancement. This video employed some of the most recent discoveries in film computer graphics.
Music video can help exploit new ways of using film as an artistic expression.
While the methods used by music videos might be new and innovative, the content seems stereotypical and trite. The figure of women in music videos is a large part of this stereotyped content. The video shows a man driving at night, and as he approaches a nebulous figure his car starts to break apart. When he sees that the figure is a woman with fluffed-out hair, wearing ripped white fabric, the car falls completely apart. He emerges from the wreckage and follows her in a trance.