Deliberately execute alternatives to buy, spin off or transform business models. When preparing an e-business presence, enterprises should consider alternative ways to attain strategic objectives. In other cases, there may be a high degree of interaction between e-business processes and traditional legacy business processes. Play by the 'new' rules. To gain market share, they will go to great lengths that lead to short-term net losses.
Market share is critical.
Late entrants or companies attempting to build a net presence must play the game with new rules. Traditional enterprises must be prepared to sell at the same deeply discounted prices as new entrants. Enhance or destroy distribution channels based on their true power and value. One of the much-heralded promises of the internet was reduced cost through disintermediation. While possible in theory, the promise was oversold.