Examples of this might include the name of a good supplier of specialized merchandise, a referral for child care, or notice of an upcoming auction of computer equipment. Ask for Advice. Believe it or not, nothing will endear you to a new acquaintance more than asking for his or her help. Seek advice in areas outside your expertise. The Rest of the Story.
Most people appreciate good, timely advice.
Keep individuals on your target list informed of changes in your practice. For example, send a simple announcement when you add new legal talent to your firm or when you increase the breadth of services you offer. Don't forget to write the announcement from the perspective of how the change may make your firm a better resource for the prospect. Include prospective clients in your life. Keep your target list of contacts informed about your speaking engagements and invite them, when appropriate.