We start with the company's heritage and history. The next tier includes the five marks of competitiveness we've set for ourselves in today's European market. In the third category of user identity we have made a profile of Opel buyers. They are hard-working, realistic, multifacetted people, who like to drive. They appreciate modern technology, mobility and versatility.
Opel owners are also family people with a strong sense of responsibility and community.
They form a market segment you might call modern center. The next building block in this brand edifice is the quality of our relationship with our customers and the public. We want enduring relationships and continuous dialogue with Opel owners. The basis for this is honest, open and friendly interaction. Opel must be an approachable company.