If a copy sold in a corner store we'd get half that back from the proprietor as our share. More often, we'd never find our way back to that store, and if we did, we'd find our paper had turned yellow with age. We might have printed 1000 copies of our first issue and no more than 10,000 of our top issue. Nevertheless we made quite a stir, provoking radio personalities to take a swing at us and enticing other publications to copy our articles or write about city farming themselves. Now working on the web, we no longer have to pay for a typesetter, layout artist, printer or go walking the streets.
Publishing takes place from the comfort of a living room chair.