Remember that affiliates must decide whether to accept a game for marketing in their own country. The Australian affiliates will know that the proposal has been accepted by head office, so their questions should focus on marketing. Nintendo marketing Ask students to collect Nintendo advertising material and examine the marketing strategies being used. Acknowledgements Business in Asia is part of the Access Asia series, funded by the Commonwealth Department of Education, Training and Youth Affairs through the Asia Education Foundation. Nintendo Co., Ltd Nintendo's head office is in Kyoto, Japan.
Most manufacturing also takes place in Japan.
Head office oversees the activities of the company's licensees, affiliates and distributors. Licensees are companies that are not part of Nintendo itself but hold licences to develop software and accessories for incorporation into Nintendo's range of products. Affiliates are companies outside Japan but owned by Nintendo. They are responsible for marketing hardware and games in their own countries. There is a Nintendo affiliate in Australia.