This year, CEO Richard Johnson hopes the campaign will point out what makes his company different. For example, we let job seekers block out their employers from seeing their resume. Communicating that will be the challenge. Add that to the cost of airtime, and nearly half of the company's revenue went to advertising in the Super Bowl. 1999's Super Bowl spot gave HotJobs a traffic jump of 117 percent and launched it into brand-name status.
Monster ranks a close seventh.
Dot-coms will be a major player in this Super Bowl. Fried estimates that 25 percent to 35 percent of the revenue for the upcoming bowl's sales will come from Internet companies. While last year's Super Bowl for Monster and HotJobs was about getting on consumers' radar screens, this year's will be about staying there. Privacy Policy Stock data provided by Stockpoint and its data suppliers.