Secondary Distinctiveness V. Conclusions I. Demonstration Read through the following list of words once. Now, on a piece of paper, try to recall the 11 words. Emotional Distinctiveness fundamentally different from other manipulations of distinctiveness. Incongruity defined with respect to the immediate context.
Recency effects disappear when the context shifts.
First day of college. First time in a big city. Faces rated as unusual or unique by subjects are easier to recognize than usual or typical faces. Humorous material may be distinctive relative to non-humorous material. Humorous material may be arousing, and physiological arousal may lead to increased memory.