A brochure must be informative, must be eye appealing, must have a professional appearance, and must make the reader of the first side want to read through the rest of the material. Brochures are usually used to reinforce what has been stated verbally and serve as references that can be used later. A brochure should state what product or service is being offered, the advantages of using the product or service, how to get the product or service, and how to contact people providing the product or service. Brochures are usually used in conjunction with a booth or display area where goods or products are being demonstrated or sold. The real advantage of radio is not only its reach of audiences, but its ability to provide advertising frequency.
Radio stations have people whose job is to sell ads.
These people normally are very professional in what they do and understand that if the ad is successful the person placing it will continue to do business with the station and may also bring in new customers. Even though the sales person will provide advice as to the best way to use the radio, the person placing the ad has to remember that he or she is paying for the work that will be done and is ultimately responsible for the final results. Normally radio stations do not provide rebates if ads are not effective. Spending too little on radio advertising can be just as bad as spending too much. There is a point where spending more dollars on advertising will not enusre more customers from the listening area.