Ask about economical page layouts and if placement of color will affect pre-press costs. Printing rates also vary dramatically from city to city. In competitive markets, rates may be lower. Shop around, even out of state. It may be more economical to print out of state and then ship to the final destination or have a local mail house mail from there.
Postage can be a budget destroyer.
Become educated on the latest mailing rates and regulations that became effective July 1, 1996. And be sure the mail house you use is up to date, too. The post office has published a book titled Max It, outlining the latest information. Marketing is another major budget concern for show managers. Again, the diversity of our industry precludes any set standard.