And now they can't stop because customers have come to expect them. The market's so competitive now, they're all trying to outbid one another. Because so many new places keep opening up, the customer base shifts constantly. Gordon Biersch Brewery Restaurant on Harrison Street, a weekend hot spot, sees the promotion as an opportunity to draw customers during slower periods. The call is toll-free and there are no additional fees for taking advantage of Preferred Dining.
Members receive an identification card to be presented at participating restaurants.
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