Most of the radio stations broadcast 24 hours a day. There are eight TV networks having national coverage and more than 580 local or regional TV stations. In addition, there are 286 cable TV systems offering services to 1.8 million subscribers nationwide. The largest cable TV company is Cablevision, owned by Televisa, which has 350,000 subscribers in Mexico City. According to data provided by the National Chamber of the Publishing Industry, more than 328 newspapers and 1600 magazines are published in Mexico.
Many magazines are industry specific.
Advertising in Mexican print media is usually more expensive than in the United States. Advertising rates generally approximate those of large international cities. Advertising on billboards is also common in Mexico. There are approximately 50 billboard companies in Mexico offering various kinds of billboards ranging from plain paper billboards to electronically controlled billboards. Successful ad campaigns are generally described as having a local touch, which may include both linguistic and cultural considerations.