It is the very imperfections of traditional marketing that give the newcomer a chance to grow by first being a small fish in a shark free small pond. In the context of World-wide marketing you need to be first or unique. If you think quality matters remember that Herbert Schildt outsells Bjarne Stroustrup and Andy Koenig combined. If you value your local book shop try to think what you can do to save it because they are becoming an endangered species. If you seek their advice, use their help in tracing rare books etc.
Publishers also have their part to play.
Last Update - 11 August 2001. All rights reserved.