There s no reason to stay one step removed. As long as you bring something useful to the transaction your presence will benefit the consumer, your office and your associates. For example, when an associate in your office brings in a listing and the seller is there, introduce yourself and offer your services. Then, send all sellers a personal note saying that if they had any questions, they should feel free to contact you. Also try to stop by each seller s home unannounced at some time during the listing period.
Personal visits work on several levels.
First, if your associates know that you re going to do something like that, they step up to the plate and make sure they service their listings. Second, the clients are very impressed that you take the time to go by their home and meet them. Third, it gives you a chance to highlight your agent in the seller s eyes. Of course, when you first start doing this, it won t be a popular program with your associates. But, in time, they see that it works for them.