In the 1980s and 1990s McDonaldization has extended its reach into more and more regions of society, and those areas are increasingly remote from the heart of the fast-food business. Each new spin-off serves to further extend the process. Efficiency Efficiency means the choosing of means to reach a specific end rapidly, with the least amount of cost or effort. The idea of efficiency is specific to the interests of the industry or business, but is typically advertised as a benefit to the customer. The interesting element here is that the customer often ends up doing the work that previously was done for them.
Quantification refers to a tendency to emphasize quantity rather than quality.
Another manifestation relates to time-quicker is better. A further extension involves the credentialing process. Status, capability and competence are assumed to be related to the number of initials one lists behind one's name or the number of pieces of paper we have hanging on our office walls . Predictability Predictability refers to the attempt to structure our environment so that surprise and differentness do not encroach upon our sensibilities. Rational people need to know what to expect.