The URL is transmitted to a queue in Excite 's database and, when it reaches the top, Excite 's software will visit your site, follow the links to the various pages, extract all the text, find the main keywords, and store it in its publically searchable database. Anyone who makes a search on Excite 's page, therefore, and uses keywords which closely match those Excite earlier extracted from your site, will find your site listed among the search results. In a guide-led search site, results of searches are usually not taken from keywords extracted from the text of your site using software following a simple series of mathematical categorisation rules. Rather it is humans who make the first and final decision to link to a site. In my observation of traditional media bias in Palestine, I have concluded that a key part of the reason bias happens is not the result of any conspiracy, corporate interests, or pressure from the pro-Israel lobby.
Much bias simply flows naturally from the organisation of the news gathering infrastructure.
If you want to understand how major news networks seem to report so much of the Israeli point of view, just ask them where their correspondents live, where their local offices are based. What I am finding about the Internet's most popular media, search engines, is therefore not much different. And make no mistake, these sites are media . To give you an idea of how poor this coverage is, there are as many as 212 local Palestinian sites, never mind Palestinian sites based outside the country. Any developments to this state of affairs will be posted in an update paragraph at the end of this report.