We've learned that since subscribers are already paying for the monthly issues, they generally don't mind paying a few bucks more to get fresh daily content. The revenue model is working. The Aviation Consumer launch is significant because to date, few publishers have been willing to charge a fee for access to their Web sites. Publishers often fear Web users will go elsewhere for their news and information and not return. Laliberte said that while the extra income can sustain a site, the publisher must still manage overhead carefully to prevent Web costs from eating up the extra subscription revenue.
Publishers have to spend less than they take in.
It's that simple. Belvoir, located in Greenwich, Connecticut, is among the Nation's largest newsletter publishing enterprises. The company produces 27 newsletters for more than one million aviation, boating, health, pet, and outdoor enthusiasts. The dollar value of the contract between the two companies was not disclosed. Mr. Laliberte founded iProduction in 1994, and has been involved with on-line information services since 1977.