With all the buzz about dot-com failures , you'd think the Internet shut down.
Reality is just the opposite.
One area Web design firm is stepping up efforts to market the Internet as a great way to help organizations and companies communicate and pass along new information. Unicorn President Bobbi Nagle added a local news section. For example, if I am searching the Web for a place for my aging parents to retire, I want to see what mom and dad are getting, not just a place where mom and dad are going to go to wait out their years. With the site, we're able to show that Penney Retirement Community is an active, vibrant community. The site was intended to serve as a marketing tool, said Scott Phillips, vice president of marketing for Penney.