Joe Hammer's Small Business Sucess Center . Through Instant Recognition and Identity . For these reasons, consumers are making more and more purchasing decisions based upon recognition and reputation in the marketplace. It must cut through the clutter and burn a memorable impression into the minds of your prospective clients.
Most companies send mixed impressions to their marketplace.
I call this Corporate Schizophrenia . Without a professional conceptualized identity program in place, these companies project an unclear image into the marketplace. Fortune 500 companies acknowledge and nurture the power of their company's identity and you should do the same. An untapped technique of beating the competition in the marketplace is through the power of instant recognition principles contained in a professionally designed identity program. A considerable amount of research is necessary when conceptualizing and developing an effective Identity Program.