But a study by Dale Kunkel, a professor of communication at the University of California-Santa Barbara, found that the networks typically eschew content labels. Both TV and the movies seek a mass audience, say media critics. Content labels would surely take out a slice. But the reasons are often vague and euphemistic. Jim Judy does.
Parents are thrilled.
The MPAA ratings aren't very helpful, says Lynnette Harris of Logan, Utah, and friends don't always tell you what you want to know.