This purpose is to create and keep a customer. All business activities must be focused on this central purpose.
Profits are a result of creating and keeping customers in a cost effective way.
The effect of not meeting this challenge today is downsizing, restructuring, merger, deregulation, new competition, new technology, obsolescence, or shifted values. Adapting to purpose is defined as an organization assuming responsibility and accountability for all aspects of their life. The benchmark of a profitable, self actualized organization in the future will be based on an ability to guarantee a customer that in your organization, there is no blame, no justifying and no excuses. The Wendling Group facilitates this continuous life long learning process and commitment to excellence.