No knowledge of HTML coding is required to update Web databases. This kind of immediate updating is very useful in preparing responses to RFPs where corporations bid out legal work. Visit the LawMarketing Portal and Join the LawMarketing Listserv. Designed for lawyers, marketing directors and administrators, the site includes a free searchable collection of marketing advice, legal marketing technology, news reports on marketing seminars, job openings nationwide, upcoming marketing events, and recommended books. For example, the Portal carried reports on the marketing programs of the ALA annual conference in Denver.
Members freely share marketing ideas, test strategies and ask questions.
Write down your litigation successes and completed transactions. Disseminating this information is an excellent way to demonstrate expertise to clients and prospects. But if you don't write down the events as they happen, they will get lost in the mists of partner memories. Appoint someone to be the keeper of this information and have all lawyers e-mail the information to them. If it's a really big event, you should write a press release and send it to the media, and expand upon it in a client alert, which you can send to clients by E-mail.