In Boston, we used to enlarge the fitting room, but no one used it. It's a lot faster and easier just to send a friend to stake out a mirror, send another to grab some dresses and try them on then and there. Executives at Value City Department Store Inc., which now owns Filene's Basement, are hoping they can recreate such excitement at the new Filene's Basement store on West Dublin-Granville Road in Columbus. About 800 dresses are being shipped from that warehouse outside Boston to sell at a one-day sale beginning at 8 a.m., Feb. 21. It's a really big deal for Columbus.
People call all year long for the date.
People fly in to Boston to attend. Boudrot has purchased radio and print advertising in Central Ohio to advertise the sale. Not knowing how familiar Central Ohioans are with the event, she says how to advertise is a challenge. They open their arms as wide as possible and lift them off the racks. The first 50 people in there get all the dresses, then people start trading and bargaining.