Web development should be thought of in three parts. Promotion of company and product line is obvious, the concept of an online sales brochure is what many web development companies concentrate on. The second part is what we hear a lot about today, e-commerce. The ability to buy and sell products or services via a web site. An examination of the success and failure of e-commerce or web presence in general is based on the third and perhaps most important development principle, optimized infrastructure to support the new rules of commerce.
Products are added, discontinued, specifications change, an error was discovered, the list goes on.
The added stress of maintaining purchase and customer requests via e-mail, phone inquiries, faxes, scattered sales staff, scattered information and maintaining two, three or more data sources often result in a lack of control. This will lead to a decrease in customer and staff satisfaction very quickly. The solution is now obvious, incorporate the web presence into daily operations. This means potential clients, current clients, and staff are all accessing, updating, and storing information in an integrated fashion. Do it once, share with everyone appropriate, and allow updates to occur dynamically.