The intended audience seems to be anyone who wants to know the relationship between media's reports and our economy. The article is structured with several interviews from reliable sources such as a economist and a university professor. The interviews do not include any statistical information. The article asks the media to take the responsibility for causing the recession fear among the consumer. The media helps the consumers realize what the media does to make boring news to news that brings far more attention.
Most paragraphs are mostly interviews followed by facts and analysis.
The sentences used in the article is simple and easy to understand. It does not ask the audience to interpret any technical information. The article discusses the level of dependence American public has on obtaining ecnomics education. The Financial Post. John S. McCallum is a professor at Management Department of University of Manitoba, Canada.