You can't taste it. But it's around you all the time. It may sound like a horrible riddle, but it's actually an often-overlooked marketing medium. Radio, of course. But there's a large amount of time people spend commuting and driving, and they're listening to the radio.
People forget that.
They think it's television or nothing. Ask An Expert Get your sales and marketing questions answered in our Expert Center with Kim T. Gordon . But there are actually several ways to get airtime without spending a penny. We were able to get our name out there and establish ourselves as experts-and it was free. Most radio stations have some sort of public service programming, so news directors and public service directors constantly have airtime to fill.