Even an expert on a specific topic and a specific market will have that extra magic touch-they also know and understand the actual group in front of them. Customization can often be an extra fee item and can be lucrative. A professional has these tools. Without them, bureaus and you will find it almost impossible to book you. Follow the ideas and suggestions in this book, a compilation of many successful speakers' great ideas, to give full measure and value packed deals to clients.
Nothing happens until somebody sells something.
Make everything you produce to serve your clients' needs, wants and potential problem situations. Make it easy for them to buy you. Sales skills get them the first time, service brings them back. The market is very competitive, there are thousands of brilliant professionals out there working towards the same buyers you are. Often the victor is simply the one who offers ease and pleasure in the purchase.