Product positioning is the way the electricity product is packaged and offered to consumers.
Pilot programs in New Hampshire and Massachusetts provide several examples. A significant question in the certification debate is whether green power certification should encompass green marketing as well as green power. Generally speaking, this resource is renewable energy. Such donations may or may not lead to environmental improvement, and no renewable energy is added. Energy efficiency is one of the most cost-effective ways to reduce the environmental pollution caused by electricity generation, but it does not provide green power.