The cultural and social environment affects how and why people live and behave as they do. A key consideration for marketing managers is recognizing that cultures are based upon different assumptions about the way societies should do things. In international settings, it is important to recognize that perfectly acceptable marketing practices in one culture may be extremely offensive in another.
More women are in the workforce and for longer tenures.
With increased time demands from jobs and careers, women and their families are in the market for new services and goods that save time. More firms are recognizing this fact and designing unique marketing mixes for this target market.