The project is looking to redefine some of the relationships between public archives as an information source, the information marketplace and its actors, and commercial entities, who would be vendors of value-added services based on information flow derived from those archives. It is focusing on bringing the information 1 or 2 steps nearer to usable condition for the public and the industry. The project will aim at encouraging direct consumer demand. The multimedia industry has the advantage that it is growing, is increasingly independent and consumer driven. It is therefore considered vital that Europe s information resources will be marketed further to encourage future demand, by providing easily accessible information using network structures.
Most archives realise that their visitors are very international indeed.