Huy and Jardin Truong founded the site in July last year, and have established a strategic partnership with ninemsn, Fairfax and online toy and sport shop dstore, with Looksmart also a minor investor. The wishlist layout is easy to follow with two options to find a gift. You can either browse through the various departments, or use the gift finder, where you type in an occasion, relationship, age range, price range and interest. There's the option of shopping as a guest, or, if you become a member, there's a discount. There's also a gift-wrapping and delivery service.
Navigation is straightforward.
The site structure is simple and there is always a clear indication of the current location. The purchasing process is clear and secure. The security of the site has been verified by Verisign. There are a number of ways to shop - by product, brand, or a view of the top sellers. There are links to a range of products, including digital cameras, home appliances, fragrances, electronics and fine gifts.