Students' computer knowledge levels and advertising course performance. Preparing campaigns students for groupwork. Integrated marketing communications and its association with conflict in client-ad agency relationships. Marketing client role ambiguity as a source of dissatisfaction in client-ad agency relationships. Implementing pc technology with organizational change.
Market surveys prove audience existence, size.
Southwestern Mass Communication Journal, III , 80-92. Teach your students well. Internships and Careers Newsletter , Association for Education in Journalism and Mass Communication, pp. Conflict in the integrated marketing communications task group. The antecedents and consequences of client role ambiguity in complex service production.