Paul writes to Timothy a word of warning about some slick deceivers who discovered they could cash in on the upsurge of evangelicalism in Ephesus. They are so addicted to the love of money that truth has no place in their affections. They don't rejoice in the truth. They rejoice in tax evasion. They are willing to use any new popular interest to make a few bucks.
Nothing is sacred.
If the bottom line is big and black, the advertising strategies are a matter of indifference. If godliness is in, then let's sell godliness. Sex always sells. But godliness comes and goes. You have to catch the crest of the wave before its gone.