Like an ad in the airport, on the side of a bus or on a newspaper page, online advertising can be effective just by being seen. Through our partnership with Dynamic Logic, we offer AdIndex as a brand awareness measurement tool for our clients. AdIndex measures the effectiveness of campaigns with opt-in surveys from web users. In real-time, it identifies whether a respondent has been exposed to an ad in its natural environment and generates a series of questions, some of which can be customized. It then gauges the potential customer's attitude toward the product and the message itself, offering a more complete picture of an ad's effectiveness.
Metrics are available in real time, resulting in actionable data.
Ad exposure and frequency data are gathered directly from the online user. AdIndex is a quick, inexpensive means of measuring ad effectiveness. No preliminary research and minimal set-up time required. Applicable across web sites, networks and ad servers. A complete picture of online advertising effectiveness, measuring brand awareness and partiality, purchase intent, ad recall and message association.