When American Greetings introduced several lines of new products that would reinvent the identity of the company, they used The American Revolution . These phrases are catchy and evoke imagery and emotion. And, more importantly, they summarize the primary message senior management wants each member of the sales force to take home. A great theme line is creative, catchy and telegraphic in it's ability to communicate. A great theme line is creative, catchy and telegraphic in its ability to communicate.
Most business organizations have a logo.
A logo is a symbol the organization uses to create a visual identity or personality on letterheads envelopes, advertisements, brochures and other materials. The same symbolic strategy can be used to the identical effect throughout your sales meeting. The theme line should be incorporated into a graphic element that will appear on different meeting materials. Like mailers, special meeting letterheads, premiums and gifts, signs and whatever. Not only will this create visual continuity, but it will also serve to reinforce the primary message.