Magazine ads can reach possible nonreaders who might be part of an advertiser's secondary target audience. Because they are more highly focused and need less repetition, as in radio, they can actually be more cost effective than any other media form. Frequency of exposure is high, as we said, because magazines are often read more than once and by more than one person. Also, they may read other similar magazines you have targeted for your ads. May reach people that other media do not.
Many people prefer to read magazines to newspapers, for example.
Magazines can accommodate your listings. A magazine ad may take three to four months before it appears. If you need fast cash and customers, this is no help. Also, a reader may not get to his or her magazine right away upon receiving it. These are mega-expensive, however.