Ask an attorney to help you understand. Get help here. Recent trends show radio is rapidly becoming the advertising method of choice for thousands of businesses and web sites. Radio lets you focus your ad dollars on specific groups of customers. You can zero in on important towns and cities.
Radio also offers lower prices than other broadcast media.
Radio has long been one of the best advertising choices for small businesses. Almost everyone listens to radio, with more than 500 million radios in the US alone. On average, people say they listen to radio at least two hours per day every day. Most medium-sized cities have one big newspaper, six TV stations, and dozens of radio stations. Instead, stations specialize in entertaining specific age groups, lifestyles, and subject interests.