Companies will customize on-line presentations to very specific demographic groups simply and inexpensively. The Net also enables marketers and companies to collect immense quantities of customer data that then informs marketing strategy. It costs money to enter e-Commerce, but far less than developing an infrastructure suitable to traditional channels of trade. It will be easier to create partnerships, joint ventures, and link-ups with a wide variety of vendors throughout the world. Partnerships with members of other societies and cultures can be entered into with less risk of cultural incursion.
Old biases become largely irrelevant on the Internet.
As computer technology becomes more powerful, even our current notions of e-Commerce will become outdated. Electronic commerce will become the central reference frame for many businesses, generating new ways of doing business and new types of businesses.