In a world where competitors can observe and rapidly imitate each other's advancements in product development, pricing, packaging, and distribution, communication is more important than ever as a way of differentiating your business from those of your competitors.
Marketing is a dialog between customer and supplier .
Companies have to prove they're listening to their customers by acting on their input. At its most basic level, a marketing plan defines a business's niche, summarizes its objectives, and presents its strategies for attaining and monitoring those goals. B. But road maps need constant updating to reflect the addition of new routes. Likewise, in a decade in which technology, international relations, and the competitive landscape are constantly changing, the concept of a static marketing plan has to be reassessed. A successful marketing plan has to be both.