Unfortunately, most web designers don't take into account the nature of your business or actually tailor a web site to increase your profits. Influenced by technological hype, many web designers like to implement the latest Internet gadgets such as GIF animation, Java, and Shockwave. Because users typically access the Internet through slow connections, they often become impatient just waiting for an overloaded web site to completely appear. If you're lucky and they decide to wait, many end up being disappointed with a site that looks more like it's meant for entertainment than for business. More likely, though, they'd be off exploring some other faster web site, never to return again.
Many factors determine the effectiveness, and hence the profitability, of a web site.
It's certainly not just computer expertise alone. Some of these factors include content, aesthetics, language proficiency as well as audience participation level. Spice up your web site with valuable information and interesting content, and people will keep coming back for more. By capturing the particulars of visitors, you'll be able to do effective follow-ups. One way to do this is to offer something online in exchange for the visitor's email address or other contact information.