These are mainstream, highly skilled people who have fled the urban scene to bring their families to a better place, with a higher quality of life. These are entire communities predisposed to new and innovative ideas and solutions, making these the perfect proving ground for electric vehicles. Certainly, those cities most obscured by smog should be a focal point. And indeed, this has been the historic center of electric vehicle marketing. But our daily driving around San Luis Obispo in a bright red GM EV1 tells us clearly that interest in EVs is far from centered just in large cities located in test market areas.
People are curious.
They're also interested. Business leaders here in particular are willing to step up to electric vehicles because they're the right thing to do. They also bring with them a high profile in the community. It's the small town advantage. By focusing on an area where EVs create a high profile, these vehicles make news readily, and they make an impact.