They need to have broad expertise in many fields, including economics. Given the time constraints, often it is not easy to devote the time and resources that the story deserves. Most scientists, he said, are not willing to get involved in putting forward the truth on an issue. Robert Bidinotto, said that the media have not done a good job of reporting environmental stories. Just look who gets quoted all the time.
Media bias is simply a reflection of cultural bias.
He blamed much of the misrepresentation of environmental issues on television, but also stated that TV reporting is not above being vindictive. Subsequently, they did something of a number on the Natural Resources Defense Council, promoters of the Alar scare. Ellis Rubinstein covered some of the same ground, and recommended the Science Institute for Public Information as a good scientific source.