Each club has a vision of what they want their club to be who and what the club is for and what they are trying to achieve. They want to look after current members and future members, and they have planned how to increase participation and membership. There is easy access to the sport where the clubs operate. Venues are relatively easy to get to as regards distance and transport, and there is a choice of days and hours of play. Their events are widely advertised so anyone interested in trying it knows when and where to go.
Regular use is made of the local media to maintain a high profile of the sport and the club.
A variety of other methods of publicity and promotion are also used. Club camaraderie is high because it is actively cultivated both at events and other social occasions. Attention is paid to individual members to help them feel they belong. Often when a person starts to be involved in a sport and joins the club, particularly a school student, if actively encouraged other family members and friends will also join. A reasonable subscription rate helps encourage family membership.