Exploring the subject of how to expand a practice by practicing more preventive law can be done by integrating into a practice the mindset of practicing preventively. These nine qualities represent an excellent description of the mindset needed to successfully practice preventive law. And each quality can lead a lawyer to discover any number of specific improvements that he or she can make to their practice where problems are better anticipated and either solved in advance or completely avoided. Bringing these generalities down to specifics leads to the third and fourth rules of practicing more preventively. Lawyers should regularly think about where changes in the law may affect the business of their clients, particularly with respect to the legal services previously rendered.
Many firms are heavily engaged in marketing their legal services.
Some of the creative marketing efforts used involve research designed to analyze business data to determine new areas where legal services may be needed. It is during those annual examinations that many problems are detected by doctors. Most of us know that early detection greatly increases the chances of a cure or at least of successful treatment that minimizes the effects of disease or defect. The same, we submit, applies to the legal field. There shouldn't be much doubt as we head into the 21st century that preventing lawsuits is going to be big business.