There are already 2.7 million African-Americans who have access to the Internet, but the percent is still much lower than it is for the general population. Groups like Blacks in New Media are trying to help African Americans get a foothold in the new Internet economy. Compuserve today carries relatively few ads. But from now on AOL will be out beating the drum, says Myer Berlow, the AOL senior vice president who overseas advertising and marketing deals. AOL and Compuserve have more power than most servers do at knowing their users.
Most servers can only infer a users buying potential from the sites they visit.
AOL and Compuserve know who their subscribers are and can provide demographics to advertisers. In the southeast, Navajo tribal leaders are looking towards micro-radio as a means to communicate health, culture, and education concerns to the community. Local broadcasters, however, are concerned about losing ad revenues to new stations if the FCC approves a plan to license low-power stations. One of the next areas to have great changes in the digital revolution is the local movie theater. Many experts say we will see dramatic change to the economics of movie theaters and to the moviegoing experience itself.