Show Me, Don't Tell me. A Picture Is Worth a Thousand Words. Everyone's heard of these sayings. And they are true. People respond to what you can show them.
Pictures amplify the text.
Photographs intensify emotion. Photography is a marvelous way of communicating with others. When the photograph is in color it increases the emotion and impact even more. But today, more than at any time in the past, photography is changing. It's many times a more versatile communications medium than before.