Each map is tailor-made to fit the specific needs of individual clients. They can help companies pinpoint existing and potential customers, competitors, the best sites for expansion, and sales or service territories. You're distilling reality. Also, mapping is like seeing the future. When I drive the streets, I know what's going to happen next.
Mapping is like seeing the future.
Yellow Freight is using a map I made as a placemat for a large dinner they are hosting. Maps boil down all data to one sheet, one graphic. It helps people plan visually. I was working with a women's health clinic and they had me shade the census tracts by population density according to age. It turned out their targeted age group lived right in the area they wanted to locate.