We are reliant upon them. Hocker says that in some schools, the stringers could be sports reporters for the student newspaper. They are already covering the games and are interested in journalism. If you look at a one million-household DMA, there could be as many as 50,000 athletes who participate in high school sports. Each one of those athletes will have their own personal Web page.
Page views is the number that counts for advertisers.
It is the number of impressions their message is making. In today's world where ratings for TV news are declining, this is a way to drive people to the station's Web page, and to the on-air product. This meets the need for stations to become hyper-local. This is the essence of local. Besides high school sports, youth leagues and adult recreation leagues will be included next year.