Organizational self-assessment is a powerful tool and can help every member of the enterprise appreciate his or her contribution. When we recruit volunteers to serve in a nonprofit organization, we begin with a clearly defined job description. If I am a volunteer, I know exactly what is expected of me. I know that I have staff partners and continuing training to support me in the job and that at the end of the year we will evaluate personal and organizational performance. Without a disciplined and respectful approach to recruitment, orientation, support, assessment, and recognition we will have lower performance and a disenchanted volunteer.
Recognition is critical.
We must regularly acknowledge the contributions of those within and outside the organization. We give volunteers, staff, and donors respect, recognition, and continuing opportunities. In every way we communicate, we reinforce the indispensable nature of their service. Many corporations commit to a human, social, or environmental bottom line as well as a financial one. This commitment can be more motivating than financial objectives alone.