Those who reach Great Lord can collect either a chaos shield or a virtue shield from Lord Brittish or Lord Blackthorne's castle guards. These virtue or chaos guards can kill one another without penalty, thus furthuring more PvP which many players do not want to participate in. Players don't just want to be chaos guards, they want to be able to own houses in town, and to have positions in the town guards or on the town council. Players want to earn ranks in the defending militia and actually have some structure to the nobility. Others want to be able to vote to determine how the town guard will act and who they will kill.
Red names are the really evil characters such as dark lords, evil lords, and dread lords.
Currrently, only the most evil characters are killed by the town guards. Why not allow a player to earn the title of Baron of Jhelom or become a mage of the royal house with access to Lord British's castle grounds. Other official OSI guilds should be awarded the full access and control of town guild houses with private guild member only areas and public areas. While I am sure many feel that PvP is the only way to go, many guilds want secure private areas to conduct their business, practice spells, and generally be safe and unmolested for a time. OSI has failed to provide these areas for guilds and game players.