Great success requires sacrifice, diligence, education, and prayer. This will increase the number of visitors to your web site. If you created the free software yourself, you will become known as an expert. This will gain people's trust and they will buy your main product faster. Offer your software as an extra free bonus to the people that buy one of your main products.
People buy products quicker with free bonuses included.
Publish your free software on disk or CD-Rom then include it with your direct mail packages. This can increase the amount of orders you'll receive. People love to get free stuff. They will visit your web site to download the free software. Make sure the software is attractive to your target audience.