At RMIT, students learn within a lecture and tutorial program. Many opportunities are provided for students to develop generic business skills such as working in teams, research and analytical skills. Students often use and develop case studies, undertake assignments based around real organisations, make class presentations and contribute to class discussions. For full-time students, the third year of the degree involves a professionally supervised placement in industry. This provides a unique opportunity to develop practical knowledge and skills and reinforces the practical nature of the degree.
Marketing is a discipline that guides the entire organisation.
Organisations with a marketing perspective seek to create customer satisfaction by focusing upon customer needs consistent with the efficient use of the resources of the organisation. Marketing involves identifying customer needs and wants, creating strategies for the development and design of products and services and making decisions about their pricing, promotion and distribution. Students are full-time employees, entitled to the normal benefits, terms and conditions offered by the employer. Whilst students are ultimately responsible for obtaining their Co-operative Education positions, RMIT Business offers work preparation programs, and liaise extensively with employers to assist students in obtaining work placements.