Very short, brief bullets are best. My customers are very busy. They're not going to read through a three-page anything. She added that her most recent mailings have been postcards featuring the company's website address. If they want to spend time reading about you, they're going to go to your website.
Postcards are a popular choice for residential mailings as well.
Martin sends a newsletter to his entire database four times a year. I'll talk about painting, how to know if your exterior needs it, explain something about the quality of paint. But then I'll also put in a photo of our new puppy, or add a funny Top 10 list. People buy from people they like. If you connect with them on a mental level, the jobs follow, too.