Determine how big of an ad you really need to be visible. If possible, arrange to tie-in with manufacturers mailing houses mailing lists can be much cheaper. Also inquire about the costs of duplicate lists for follow-up mailings. Combine your company s story with your products when producing your own mailers. Remember, the more closely the give-away is associated with what you re selling, the higher the response and quality of leads.
Many manufacturers offer product mailers.
Although they usually emphasize the manufacturer, the addition of your company tag will remind customers where to buy. When using any print media, check if prepared ad slicks are available. If not, ask the manufacturer for camera-ready art or photos. Many publications can prepare your ads free of charge or at nominal cost. When considering web-based advertising, check competition banner advertising on various web sites within the industry.