Every one of them said, You will not sell more than 10 of these. That was the biggest number I could come up with in terms of market analysis. Zoufonoun also recalls the response Lynx received during the tour. We went out and gave speeches, he says. We would set up rooms to give speeches and 10 people would show up and we had 100 chairs with materials sitting on them.
People just weren t open to new ideas.
Zoufonoun, who emigrated from Iran in 1976, persevered in his mission he even went so far as to dress up in cowboy attire for a Lynx ad campaign. That became really popular, he says of the campaign. They were a little off, he muses. Lynx, in fact, drastically transformed Western Multiplex, then a 30-employee company. The moment Lynx was born, the company completely changed, Zoufonoun remembers.