The success of models developed by CareerPath , AdOne , Town Online , Mercury Center and others will determine whether billions of dollars will stay in the same hands or move elsewhere in the next few years. CareerPath is the most visible online collection of Sunday's help- wanted print ads. Job seekers conduct more than 5 million searches on CareerPath each month, and the number is growing. CareerPath's data- base is the ads placed in 40 to 50 major newspapers each Sunday, accessible each Saturday afternoon. A new approach by The Washington Post and The Wall Street Journal makes it even easier to connect with online job seekers who find these publishers' jobs pages.
Professional associations can combine the print and online components better than anyone.
In SHRM's monthly HR News, for example, paid job advertisements now fill a dozen or more pages triple the amount of a year before. Encouraging that growth was a promise to place print ads online on SHRM's web site in 24 to 48 hours, then notify thousands of registered job seekers. Neither print nor online strategies alone could have produced this result. Hundreds of small and large associations are beginning to realize the unique opportunity for revenue and added service to their members. Recruiters should poll employees to identify all professional associations relevant to their organization, then contact those groups to post appropriate job openings or link their sites together.