The Innside Story , which served as the source for this presentation. The videotape features inn owners and web professionals discussing their Internet advertising avenues. Whether you re a believer or a skeptic, the Internet has become the number one marketing tool for the innkeeping business.
Online promotions can deliver fast, effective, worldwide exposure for pennies a day.
This is what they had to say. If you are considering starting or purchasing an inn, refer to the Bed and breakfast biz VidBook. Though these tips pertain specifically to the bed and breakfast business, many small business owners may find these Internet marketing basics helpful. Once your website is up and running, the cost to market and maintain it is the same whether it's viewed by 10 or 10 million visitors, and the business it generates can quickly cover the initial start-up costs. Of course, my best business comes from returning guests, but my new business all comes from the Internet.