Subsequently, the main cause of SIDS has been largely attributed to cigarette smoking and babies overheating. The areas of the nursery industry where Hong Kong businesses already dominate the manufacturing process include electrical and technical items and of course, toys, where there is very little European manufacturing at all. The UK market for baby monitors is really dominated by Tomy and although that area of the market is quite static, Tomy continues to increase its market share at its competitors' expense. Business head Mike Thompson feels that its continued success is due to the quality of its products and the high regard in which British consumers hold the Tomy brand name. All of our monitors are manufactured in Mainland China through Hong Kong companies, and we rely heavily on their technical expertise.
Reliability is also a key factor in consumer purchasing decisions.
Consumers feel safe knowing that Tomy offers the technical back-up they need. Our actual returns rate is very, very low. Parents are prepared to invest quite heavily in the items that they believe to be of critical importance to their child's safety. While there are plenty of other monitors in the market, this one will actually enable parents to communicate with their child, as opposed to using it one way to listen in. Hong Kong-based VTech is the clear market leader.