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Promotions can be a wonderful tool for advertisers.
This is why promotions are traditionally used by established brands where the consumer is already familiar with the advertiser's product and is more inclined to convert while participating in the promotion. For starters, while a promotion is running, the focal point of the brand's advertising switches from the product to the contest. However, quite often this is not the case in the online realm. Instead, we see promotion after promotion, which takes up considerable resources for the advertiser and its agency. This can sometimes be to the detriment of advertising the core product, the only proven way of building long-term growth of the advertiser's business.