In many ways, Nicklaus was Norman's guide. As a teen-ager, the Aussie's golf game improved after he read Nicklaus' instructional books. In business, the Golden Bear's experience provided a map to help avoid fiscal sand traps. For Wunderkind Tiger Woods, sponsorship money has flowed like the water over Niagara Falls. Between Woods and Crenshaw, the level of interest varies.
Players realize, however, that their market value depends on their performance.
Justin Leonard discovered that after he won last year's British Open. Obviously, there are more demands on my time. But I can't do everything. For Australian Steve Elkington, professional golf is pure capitalism, because players are rewarded on and off the course for their performance. As you go up the ladder, you are rewarded.