The practice of tracking site and purchasing behavior at one site and providing that information to another site was found unacceptable by 56 percent of respondents. Sixty-three percent of respondents said media coverage of privacy issues is deficient. Only 33 percent of respondents are confident that current media reporting is accurate. Seventy-three percent of respondents said government regulation of privacy is important. Not surprisingly, respondents are concerned about the security of their information on the Internet.
Respondents learn about privacy through the media.
However, a large percentage of respondents said that media coverage of privacy issues is deficient. Respondents are skeptical of privacy policies and third-party certifications. Eighty-eight percent of respondents said they re aware of a privacy policy on the sites they visit most frequently. However, when asked about the level of trust of a Web site that contains a privacy policy, only 6 percent said they completely trust a Web site with a privacy policy. So, while a privacy policy may be noticed, it is not completely trusted.