Present a professional appearance. Even though you may be working out of the basement of your home, the appearance of your site needs to be sharp, professional, and coherent. Make sure you take full advantage of it. Focus on providing high-quality content. Visitors judge the value of your business by the content presented.
People go to the web looking for information.
You can meet this need by providing high-quality information that's topical and readable and engages the customer and gives them a reason to come back again. Keep your content up to date and build content resources at your web site around specific themes that visitors may find interesting. Keep it simple. You website s job is to convince people to buy something based solely on its visual appearance and content. When people are surfing the web, they generally don't want to spend more than a few seconds on any page until they've found exactly what they're looking for.