Broker reciprocity gaining fans locally, by Becca Mader. The Business Journal, Milwaukee. Top 8 advantages of reciprocal internet listing policy 1. Members can fully market their services on the Internet. Members can take advantage of the data brokers have contributed to the system.
Members can obtain and maintain first contact with the consumer in the real estate transaction.
Brokerage Web sites can become the best source of listing data and compete with other popular sites. When consumers visit the Web sites of reciprocal brokers, they will stay longer because the brokers have more listing data to offer. As brokers become more innovative in offering on-line services, listing displays will be a critical factor in their success.