While working at home ranked near the bottom 10 of work attributes rated, it still garnered 27 percent as being extremely important. For more on the study, visit the Taylor Nelson Sofres Intersearch Web site. Not Most Important Motivator Contrary to common belief, financial gain is not the primary motivator for entrepreneurs of both genders, according to a new study by Cheskin Research on how men and women run their businesses. Women entrepreneurs see themselves as having a more difficult time balancing their professional and personal lives than do men. They also rate themselves high on traditionally female traits such as nurturing, compassion, sensitivity and politeness, though they agree with men in the study that these traits are not essential for business success.
Men spend more time networking in order to further their business goals than do women.
Women and men share the same motivations driving them in their entrepreneurial and business pursuits. However, contrary to the common belief that financial gain is the primary motivator for entrepreneurs in today s emerging markets, more interpersonal values take precedence. Traditional gender differences still exist. Successful women consider themselves nurturing, compassionate, sensitive and polite, though neither gender considers these traits essential for success in business. Men tend to consider themselves team players more than do women.