That reminds me. When I first started creating TV programs, I used to call about 10 girls before the program aired and asked them to watch it. After the program finished, I would call again, asking their opinion. Diligence really helps. Relationships are created through speaking, asking and sending out messages.
Markets have to create relationships with their consumers as well.
Right not the whole commercial industry has transformed itself to a giant convenience store. Merchants have disappeared from the city. When I was young, you heard lots of stories about men having crushes on the girl who sat in the cigarette shop. I don't think those stories exist anymore. It used to happen but now all the shops have transformed themselves to vending machines.