The masa is then put into a machine where it's turned into perfectly round shaped tortillas. Believe it or not, this machine can churn out 700 tortillas per minute. Then, they just bake in a 500degree oven for a mere 30 seconds. Then, they are cooled and ready to be packaged. Tia Rosa recently went to a 24hour shift to accommodate the growing demand for their corn tortillas.
Recent numbers are impressive.
In 1998, it's estimated that Americans ate 75 billion tortillas.