A readings packet is available at the Penn State Bookstore.
Modern businesses operate in an increasingly interdependent environment.
No longer can managers make decisions based solely on a naive faith in passive, impersonal markets. The modern, large business firm is the major institution in most contemporary industrialized societies. Many actions of firms have major impacts on society as a whole. Decisions that were once solely internal are increasingly subject to public scrutiny. The nature of this constantly changing and evolving relationship between business and its major constituencies is the focus of BA 555.