Since my Communication classes have been examining how the production of video influences its meaning, I have started critiquing the ads regarding their production techniques. By doing so, the feeling evoked in the viewer would be one of smallness and lack of power. While political campaigns are meant to be biased in their message, the televised ads do it in a particularly insidious ways. Using this technique is never flattering to the subject in the video. By slowing the tape, motions can be emphasized.
Music is intentionally added audio tracks to create a mood.
Now combine all of these together. Nevermind that the videoclip was taken out of context. Nevermind that it has been manipulated technically to show the subject in an unattractive way. Nevermind that the actual statement that accompanies it does not prove wrongdoing. The overall effect leaves a subconscious impression that the opposition is corrupt.