And what a fascinating reality we found. Women certainly don't all vote alike. Still, the Majority 2000 On Hot-Button Issues Women vote with their heads, not their hearts. Perhaps most importantly, the Majority 2000 survey indicated that online women, despite being wealthier and younger, are politically representative of American women in general. On Mars, Venus and Uncle Sam Twice as many women as men say spouses are their most important political influence.
Men listen to their fathers first, and their mothers third.
Because of the power of women voters as a group, the concerns of women are of great importance to the nation as well as to political candidates. After all, women have been the voting majority in every major U.S. election since 1964, and women voters decided the 1996 presidential election with the largest gender gap in American history. Majority 2000 really reminds women that they will be the swing voters in November. Harris Interactive's experience, superimposed on our smart, responsive audiences and combined with the power of the Internet, creates a compelling story that we hope you will enjoy. Inc. All rights reserved.