A dangerous but potentially valuable animal. You must house it, feed it, pet it once in a while. You must never show it fear, or it will turn on you. You must gently but firmly guide it in the way you want. Greenfield, ABC News Media Interviews You always have the right to refuse an interview - to remain silent, but your competition will not.
News media provide access to customers, suppliers, employees, and the general public.
By choosing not to speak, you give power to your competitors. Know the specific requirements of each. Be familiar with your reporter. Know his or her style, and the types of questions usually asked. Be aware of any breaking news stories.