Even those who, like Mr. McMillan, have fallen under the thrall of golf admit that it's time-intensive, expensive and frustrating. Converts say they like the fresh air, relaxation and chance to make business contacts. They are also making major investments in clubs, clothing, lessons and spiralling green fees. One strategy for beating the high cost is to get your company to pick up the tab. Richard Groome, president of Groome Capital Inc., said a significant amount of business shifts to the golf course in summer, but the notion that financial mavens spend many long afternoons whacking the ball around is a myth.
Most executives make the trip only for their most highly-valued business contacts.
Unfortunately, finding four or five hours is very tough. He added that the Montreal-based Internet investment dealer does not have a corporate membership, but several executives have memberships at tony private courses where they can entertain the firm's clients. Almost 90 per cent of the guys I deal with have no other interests. The salesman, who asked that his name not be used, also believes that in the macho culture of the auto parts business, where athletic prowess is still a badge of honour, he has little chance of making sales manager until he brings up the level of his game. Your managerial skills will be judged by your performance on the golf course.