This is a high-level summary of major dangers to and potentials for privacy protection through software agents. Software agents are programs that can act on behalf of an individual user and, over time, learn about to the user's unique preferences and behaviours. A certain degree of autonomy and adaptability are essential qualities of software agents.
Privacy concerns the handling of personal data.
Privacy is measured in degrees. A high degree of privacy exists when the user knows what personal data is being created in the course of a transaction, who has access to this data and gives explicit consent to how the data is handled. Privacy is a major concern to all parties involved in electronic commerce. Consumers have repeatedly stated that they are concerned about their privacy. In addition to this, private industry has been encouraged to develop strong self-regulation.