Whole Health Solutions is a marketing concept that fits under the general umbrella of Solution Selling. Solutions to consumers' health issues can be found throughout the entire store. In deciding which approach to adopt, retailers need to consider each individual store's demographics. Alternatively, a Whole Health Solution could be focused on general wellness and reducing the risk of certain diseases - bundling, for example, healthful items from departments as diverse as produce, dairy and grocery. Whole Health Solutions is a marketing strategy.
Natural products are a category of products.
Some retailers are choosing to incorporate natural products in their Whole Health Solution strategy. While there is no official definition for natural products, they are generally understood to be products that are minimally processed and free from artificial ingredients, preservatives and other chemicals that do not occur naturally in a food. Organically grown foods are also considered natural products, but it is important to note that the term organic refers to how a food is produced. Organically grown foods are produced without the use of prohibitive toxic pesticides and fertilizers and grown utilizing practices that restore, maintain and enhance ecological harmony. Before moving forward with a specific strategy, each retailer needs to determine whether enough of its shoppers want health-oriented solutions and what their health concerns are.