When the cause is this good, I don't mind that element of commercialism at all. An estimated 2,100 children are reported missing every day in this country, according to the center. The pictures of missing kids on the Web site are heartbreaking. Let's see, the FBI is said to have prosecuted 2,896 cases of online child exploitation in 1999. By offering free photo ID kits, parents can bring their children to Ford Blue Oval dealerships to take part in an ID program at no charge.
Parents get a booklet with their kids' photo, thumbprints and safety tips.
In cases of lost or abducted children, the first things needed by police are a recent photo and fingerprints. Actress Jamie Lee Curtis has been enlisted to help promote the cause. At other venues, the celebrated milk carton campaign for missing kids has gone digital. Baby Fair on March 24. Imagery Concepts provided free software and snapped hundreds of digital photographs with Sony's MVC-FD90 Mavica Camera.