Growing an herb garden is a wonderful sensory experience. Herbs are not fussy plants. They are hardy, and insect and disease-resistant. Location, location, location. This not only applies to businesses but to garden placement, as well.
Most herbs require full sun.
That means southern, southwestern or western exposure. Garden soil needs to be loose and well drained, with a pH of 6.5-7.0. If your soil is heavy or loaded with clay, you will need to loosen it with compost, peat moss or other organic matter. Remember, most herbs are grown for eating. For Midwesterners, turning over your garden in the fall and working in leaves, grass, manure, compost or peat moss gives the organic matter time to break down over the winter months.