All I see is your ISP's number. You know, that we are exposed to market research everyday in one form or another throughout our life. Many customers come via the Search Engines and Directories, but I get most direct. I need to track what customers asked for to understand how and why they came to my web site. I need to make advertising interesting and effective to turn browsers into customers.
Many stores sell the same merchandise, from the same manufacturers, but a vastly different prices.
I move stuff around to keep the site fresh. My affiliation with vendors and other stores is by mutual agreement. Those agreements can be terminated by either party. I keep a close watch on my daily traffic. If I get any negative feedback about a site I've recommend, I remove it immediately, then I resolve the problem A3.