To date, MWP books are used in over 500 film schools and university film courses in the U. S. and abroad. MWP also has a relationship with the University Film and Video Association, the nation's leading organization of film schools. We use a variety of means to keep our books in front of our target audience. For example, in the back of our books there may be 5 pages promoting our other books to readers. It would not be unusual for a single ad to receive another 100,000 impressions in this manner.
Publicity is our most important vehicle for sales.
Word of mouth, generated by publicity, creates sales. Two months before the publication date, each book receives its own publicity campaign. For every book, we send out bound galleys and press releases to key magazines, newspapers, radio stations, key wholesalers and buyers most likely to review or promote our books. In some cases, depending entirely on the nature of the book, we may arrange a nationwide radio interview campaign tied in with seminars, book signings and public appearances. The more publicity an author is able to generate, in conjunction with our publicity, the more sales a book can generate.