Many techniques now used to market to kids online are unfair and manipulative, says the group.
The FTC will devote two days to kids in its hearings this week on online privacy. One technique the CME says it finds most disturbing is the use of popular cartoon characters or beloved figures to ask kids for personal data. And it's easy to take advantage. They're using it to build a relationship between child and company. We're trying to educate children that it's important to brush your teeth, and we feel that if this message comes from the tooth fairy, maybe kids will pay more attention to it.