There are the thousands of sites devoted to gratuitous graphics, aimless animation, and senseless sound. Good Web page design is not a product of good HTML programming but of good planning and common sense. Successful sites are designed around the wants and needs of specific target audiences. Content is King A Web site is only as good as its content. All the elaborate graphics in the world won't make people come back to a site that doesn't give them something besides eye candy.
Mediocre sites face the uphill battle of luring browsers back for a second look.
With all the competition for attention on the Internet, first impressions are everything. Organization is Key Think of walking into a store. If the shelves are filled sparsely and the products spread thinly in no apparent pattern, you immediately start thinking that the item you're looking for is probably not there. However, if the shelves are brimming with interesting goods that are organized logically, you're more likely to stay and browse. The same is true for a Web site.