Support the organization's mission. Be challenging but attainable. Include a deadline or schedule. It is important not to focus narrowly on a profit goal, or any other goal that doesn't help build customer relationships. Nonprofit organizations set goals that relate to their mission.
Marketers often have to estimate future sales.
Market potential estimates industry-wide sales of a certain product during a future period. Sales forecasts estimate how much a company expects to sell in a future period. There are many planning tools used to create these estimates, including computer-based forecasting. Before developing a marketing strategy for external stakeholders, marketers need to build internal relationships. Internal marketing strategy guides activities inside the organization.