The integration of environmental values in general into land use and other community plans is a priority objective. The merging of the aesthetics of the physical design of urban areas with urban policy making. The examination of strategies for regional and national development, including modernization and urbanization, transportation, rural development patterns, sustainable development, and related strategies of economic development. Planners use a wide variety of technical tools to study these issues of urban growth, development and management, including computerized map overlays, computer imaging, graphic analysis, statistics, and survey research. They are also called upon to lead community meetings, mediate between a wide variety of citizens concerned about controversial issues, and work effectively with many specialists such as developers and traffic engineers.
Planning is indeed a rich and rewarding profession.