The School of Journalism and Mass Communications adheres to University tenure and promotion rules and procedures that recognize research, scholarship and creative activity or artistic performance. Faculty members are encouraged to undertake research and creative projects that enhance and advance their classroom efforts and their professional interests.
Research includes traditional scholarly methods of discovering, interpreting and publishing facts.
Research findings may be obtained, for examples through surveys and statistical analyses or historical or legal studies. They may be made available to academic peers and others through publication in refereed journals or other established outlets for scholarly work. Creative activity includes performance as journalists or as other professionals in mass communications. Such activity constitutes the development of original ideas and information through the practice of journalism or other forms of professional communication. The product of creative activity may be communicated as professional presentations in print or electronic media.