NetCreations brings with it 22 million email addresses, the biggest pool of names anywhere, making DoubleClick the instant world leader in this space. It works Email marketing is taking off because consumers are highly responsive to this type of solicitation. With all the advertising clutter gracing websites, Jupiter says email marketing is one of the best ways for advertisers to shout above the noise. Low execution costs and rapid time to market also make email marketing attractive. It takes days to arrive, and the fate of the message is unknown.
Responses can also take weeks.
Email marketing costs about 20 cents per message, it arrives immediately, can be tracked and the responses often come quickly. Keep the customers happy Ultimately, though, email marketing is only effective when consumers are happy with the messages. Marketers have gone to great lengths to protect customers' privacy, not overload them with too many messages and send them only offers they will interested in. Network and research Internet industry deals and dealmakers. 1993-2000 Upside Media Inc. All rights reserved.