Investing Internet Technology Windows Internet Tech. By Jim Wagner Winfire and its FreeDSL service is bringing in more than it's taking out, officials were more than happy to announce at a press conference Tuesday.
Officials have plenty of reason to crow.
Chad Steelberg, Winfire chairman and chief executive officer, said his company's model, coupled with a general inclination by subscribers to stay with their first broadband provider, made upgrades to the premium services inevitable. Our goal has been to introduce subscribers to an inexpensive way to experience broadband, and then to get them to move up to our paid, premium services. And it's worked, with 65 percent of our subscribers moving immediately to the paying services. Inc. It's a model that's worked well for Winfire, also, reducing the free ISPs need to depend on ad banner revenues for its continued existence. According to Winfire officials, only 12 percent of its revenues in the third quarter came from ad banner revenues.