After selection, U.S. suppliers must provide full support to their local representatives. U.S. suppliers should visit the Philippines at least once each year to keep abreast of developments in the industries they are serving, to show support for their local representatives to discuss problems or to devise marketing techniques, and to visit customers. There should be a strong emphasis on regular customer calls by local representatives in order for them to identify sales targets or opportunities. Training programs for customers and distributors, advertising and product promotion support, and participation in trade fairs, exhibitions and product seminars are also important for U.S. suppliers to maintain leadership in this highly competitive market. Many business deals are completed informally during meals, entertainment, or over a round of golf.
Prior appointments are necessary and it is customary to exchange business cards.
Filipinos have an American business style and English is widely spoken. Dress Summer-weight clothing normally worn in temperate zones is suitable for the Philippines. It is acceptable for businessmen to conduct calls in short or long-sleeved shirt and ties without a coat. Light suits and dresses are appropriate for women. Gender Relations Gender relations are similar to those of other Asian nations i.e. a male-oriented society.