Emphasis is given to entry-level writing and media skills for students preparing for professional careers in public relations. Recognizing the importance of writing, critical thinking and strategic management skills as essential to effective organizational communications, the course includes the study of communication theory, principles and techniques, ethical and legal considerations, and best professional practices. Attendance and punctuality are as important in class as on the job. You are expected to attend all scheduled classes and to arrive on time. The student who attends irregularly or comes to class late, fails to complete assignments on time or neglects assignments, including weekly readings, will have difficulty and can expect to receive a correspondingly appropriate grade.
New material is presented in each class.
You can t get it if you aren t there. Less progress results when work isn t done progressively. Also, learning is a cumulative experience. Accomplishment in this course depends on regular attendance and doing assignments on a timely basis. Besides the fact that irregular attendance normally leads automatically to low grades no matter how good the students intentions might otherwise be attendance and participation are considered in computing final grades.