It s time for businesses to wake up to the benefits that an age diverse workforce can bring. We need to change the culture of a society where a person s age consigns them to early retirement and life on the dole.
Outdated prejudices based on age are shortsighted.
They are reaping the rewards from making good use of skilled and experienced workers. They are enjoying business benefits from employing a diverse workforce which reflects and is sensitive to their diverse customer base. The people sharing the platform with me today are a testament to that fact, as are other examples I ve come across. Diana Hoff, aged 55, recently became the oldest woman to row single-handed across the Atlantic. The journey took 113 days - challenging the assumption that older people lack strength and stamina.