Geodemographic segmentation combines geographic and demographic data to define market segments. Psychographic segmentation groups people or organizations according to similarities in consumer lifestyles, interests, activities, and opinions. Psychographic segmentation provides clues to what goes on in consumers' minds. The necessary data on consumer attitudes and lifestyles can be difficult to collect. Behavioral segmentation can be effective in any market, as long as you understand how the behavior influences consumer buying behavior.
Marketers can also use brand loyalty in behavioral segmentation.
Every major industry group has a two-digit SIC code and can be further divided into more specific categories. SIC codes are widely accepted and fairly simple to use, but the system doesn't meet every marketer's needs. Many of the needs of smaller organizations are unlike those of larger ones. Size can be a useful way of dividing a market into meaningful segments. The organizational market can be divided by country and then into smaller geographic segments.