Pop music was made popular by the satellite television. The industry noticed its potential following the mega success of Made in India. It has attracted talent from other schools of performing arts. Amitabh Bachchan has brought out a pop album and Shuba Mudgal from the classical field has also come into pop. So too has Asha Bhosle.
Pop music is here to stay.
We expect the growth in this sector to be in the region of about 15 to 25 per cent. The wonderful thing about pop is that you are not bound to a film story. You can write your own script. Pop is popular. It encompasses a whole range of music like dance music, re-mixes, love songs, fusion, group dance, contemporary instruments and much more.