In my opinion, however, there remains no problem in the rapid changeover of personnel. Business in most emerging markets, because of what is usually a more traditional society, relies on trust and personal relationships to a much greater degree. The fact that executives come and go so rapidly presents two problems. The first is that the longer term implications of the deal are ignored, and the second is that long term links of trust are lost. Executives are happy to run through a deal on their terms, using the established business practices of their home country.
Problems often emerge, however, in the post implementation stage.
No two cultures can fuse immediately. This is as true for corporate culture as for country culture. Having said this, however, a balance needs to struck. Too cosy a relationship can lead to cronyism and protectionism. Firm - I think that too many companies decided to rush into the newly opened Soviet Bloc in the 1990s and unwittingly at first, became prey to a variety of unfair business practices.