It's a question of your name, the readers' expectation, how the page loads, a sense of balance and, most important, what works. Too many advanced features can be a Bad Sign . To state it briefly, people can become annoyed with too much in terms of highly segmented frames. Be sure that new features or potentially annoying features are used sparingly or not at all. Content is most important.
Many people are new to the Internet.
They want a sense of consistency. Don't lose people because they can't figure out how to navigate your too cool, high tech home page. If you haven't heard it before, most Internet users have never liked overused gimmicks, especially that infamous blinking feature. Poor copy-editing is a Bad Sign. If in perusing a Web design firm's home page, or reference pages, you notice misspellings, ungrammatical constructions, obscure or pompous language, inappropriate style, or any other clues that the author of the page is an incompetent writer, move ahead.