In the future, as more appliances do the same things for the same money, design will differentiate. Product identity in the future is going to be less logo and more how you use it. Cuddletech brings feelings into the picture and could very well change the way we think of and use technology. It is a direct assault on the idea that humanity and technology are opposing concepts. As American society matures, Frogdesign creative director Tucker Veimeister surmises, so will its ideas about the practicality of design and the importance of aesthetics to the function of things.
Most people understand that having a pet plays a very functional role in people's well-being.
It makes them feel happy to have the companionship. The same is true about inanimate objects. A beautiful room is more practical than an ugly one.