Broadcasters have no choice in the matter. All their competitors are going or have gone digital. Americans have awakened to the power and functionality of digital, and they will never go back to an analogue-only world. Analogue is over. Delay is not an option.
Resistance is futile.
It means finding a new business model for broadcast television in the digital age. I get frustrated when I hear people say broadcasters are stuck with a business model they just will not change. I become more frustrated when people tell me the success of digital television lies in government developing the business model by micro-managing the transition. So I am understandably concerned when broadcasters tell us that they are not interested in having a meaningful debate on the public interest obligations of broadcasters in the digital age. Landscape A man responsible for protecting the public interest is Greg Rohde, once a local broadcaster in North Dakota and now Asst.