This is a huge market opportunity, and no one on the Web was claiming it. We are not pushing a particular spiritual agenda. Yet Beliefnet manages to gracefully walk a fine line, balancing inspiration and practical information, entertainment and spiritual substance. Many of the articles are by a diverse group of more than 50 columnists, top names in religion and spirituality, from orthodox to fringe. Everything is designed to promote interaction.
Registered users can create profiles listing their interests and beliefs.
Other resources include a glossary of religious terms and background on many denominations and sects. He expects the site to be controversial. It can't help but be, dealing with death and sex and abortion and God. People are coming from so many different directions, there's a need for information and help in sorting all this out.