In fact, it's growing faster than expected, and online penetration is growing even faster. By the way, Jupiter also projected growth in all age categories of users, including nearly 40 percent of those over 50 by 2003. And despite the heat being generated by music downloads over the net, Jupiter found 20 percent of people didn't like the online music sites. With more people going online and the amount of time people can dedicate to any kind of entertainment being limited by body clocks, Jupiter found traditional entertainment is suffering viewer loss. But don't jump to the conclusion that the boob tube is in the tank just yet.
People spend more time watching television than anything else now so it can afford to lose the most.
Also, Jupiter reported that 19 percent of people watch TV while they are online, and 34 percent tune in Friends or Star Trek sometimes. And that seems to bode well for high-definition television which promises to deliver a cornucopia of digital data. Cable and satellite services can be expected to jump on enhanced services as well. Jupiter believes five percent of US households will have interactive sets of some kind by 2002. We want to hear it.