In trying to attract prospective nurses and also contain traditional femininity, several less positive images emerged from the OWI's orchestrated newsreels. These reoccurring themes contrasted drastically to the representations of men.
Men are almost always active in the newsreels.
Male soldiers are engaged in battle, training or setting up equipment. There are almost no instances where nurses are working. Men are almost always active in the newsreels. In comparison, nurses arrive in a chauffeured jeep, smiling and wearing pristine white clothing. At a time when there is an immediate need for nurses, the newsreels make the nurses appear undedicated, a giggly untrained lot.