The ad is what we want, the vision of a heaven or a hell, or of a heaven-hell. Man cannot live by technology alone and doesn't. The shopping mall is the mosque and California the Mecca. The whole world has grasped unconsciously the truth that capitalism has been inverted. It's driven by the ad, by the icon.
Postmodernism means the end of materialism, of naturalism.
In the beginning was animism. At the end there's culturalism. We worship our own works of the weak imagination, the imagination that can pray for short attention spans, that has to blink with accelerating frequency. We are filling the holes in the pictures that we have made for ourselves in an endless circle dance, the eternal recurrence come true. It's transient communion with the ad.