Keep your ads simple and to the point. If you are likely to spend more than a few thousand pounds on advertising, consider appointing an agency, but talk to several before you choose. Remember, brand awareness is just the sum total of everything your customers know and feel about you. Advertising can help, but there is no point advertising something that does not yet exist. Ray Taylor is a director of eyeconomy consulting .
More traffic means more customers, which means an expanding business.
Here's an example of how this might work.