Over the past 10 years, we're probably up 30 percent or more in our programs and participation. The programs, of course, represent demand - AMC wants to give people what they're looking for. People want to learn how to be proficient in outdoor skills, how to enjoy the outdoors in a safe way. We want people to be comfortable and to be safe in backcountry. The greater their skill, the greater their enjoyment and the safer they are.
People get an immediate sense they're making a difference.
It's designed to be an incubator for vacationers who think they'd like to try various activities. AMC offers beginner to expert workshops and classes. Meanwhile, Profile's Chuck Woodman gets people started and lets them decide how far they'll take their new skills. The White Mountains are the playground for the Northeast. I think Lincoln has become a center for soft adventures.