Therefore, television news Web sites are fighting to attract more Internet users. Structure, design and content are the significant factors that depend on how consistent Internet users are in returning to a television news station's Web site. Competing stations in a particular market, such as Austin, Texas, have different elements of structure, design and content that may be more appealing to a particular user than another.
Numerous factors play into the success of a television news Web site.
However, the revolution of the Internet has brought many concerns for journalists and non-journalists toward the future of the media. Since the existence of journalism, a new medium seems to have come about every twenty years. The first medium was the newspaper, then the radio, then the television and now the Internet. A lot of people, especially in the television news business, were initially afraid of a mediacide. Fifteen percent said they received daily reports from the Internet, up from 6 percent two years ago.