Simply being informed about an employer does not guarantee a successful interview unless you can effectively use the information.
Most employers have literature describing their organization and opportunities.
Major employers provide annual reports and company literature while smaller organizations publish brochures, fact sheets and annual reports. Either way, it s important for you to secure information on an employer before you interview even if it s just a copy of a job description. Most of the questions you will be asked will not relate directly to the information in the literature. You are not being tested on how well you ve memorized information on the organization. There are ways, however, to show how your skills and background meet the employer s needs using the information you gain.