Helping you build an Internet home business, one step at a time. Everytime we time we turn around, there's yet another hyped-up sales letter staring us in the face. Most of us online are 'taught' that hype works - or we simply assume it does, since everyone else uses it. So we go ahead and try it ourselves. Hype just doesn't work.
People are tired of being swindled and scammed at every turn.
We're all tired of inflated claims that never come true, and we're all tired of being told that everything's easy. If the product or opportunity doesn't deliver as promised, you can bet you're going to have some pretty angry customers on hand. Definitely not a good thing if you're trying to build a long-term, viable business. Good copywriting doesn't depend on hyped-up claims. Instead, it caters directly to the desires of the customers.