More about encryption in the banking industry Design For Your Market Four core principles should guide designers of marketing materials whether for paper, the World Wide Web, CD-ROM or any other format. The contrasted objects must be sufficiently dissimilar so that it is obvious a contrast was intended. Repetition can be achieved by a series of icons, bullets or lines in the same type style and size. Alignment is a key property of successful design. Every object must be aligned with another object.
Proximity is achieved by grouping related items together.
Contact details for your company can be placed in the same area, for example. These four rules were explained in more detail in a useful half-day seminar sponsored by Adobe Systems which we recently attended. The seminar's design curriculum was based on the teachings of Robin Williams. Marketing principles were based on the theories of Jay Conrad Levinson, founder of Guerilla Marketing International . Web Page Tip Consistency is one of the web page writer's best allies.