Retail Systems Management provides an in-depth review of the analysis, development, and marketing of merchandise for resale to consumers using store, interactive, and direct marketing methods. The Marketing Program also offers minors in Marketing, Retail Merchandising and Advertising. To pursue a major under the College of Business a student must first complete lower-level business requirements. Students interested in pursuing a business major are encouraged to begin taking lower-level business courses as early as possible. Keep in mind, however, that some fields will require graduate study or further schooling of some kind.
Many more occupations exist and are worth investigating.
A broad range of resources on career fields, internships, and job search information is also available in the Academic Advising and Career Development Resource Center located in 303 Wilson Hall. Marketing is no longer focused solely on selling already produced goods or advertising them. Rather, the marketing concept focuses on customer wants and identified markets. Marketing is an extremely broad field involved with a product or service from its conception to its sale, service and maintenance. It includes the study of activities designed to deliver a standard of living to society.