This article is intended to provide information on publicity for a conversion class aimed primarily or partially at potential converts to Judaism. The information is appropriate for conversion classes, Introduction to Judaism classes, and other similar programs, such as workshops or discussions on conversion to Judaism.
Publicity starts with the designation of one person to be in charge of publicity for the class.
This person can be a rabbi, executive director of a congregation, an outreach or education director, or an interested congregant. The publicity director's job is to coordinate all publicity efforts with the help of as many other volunteers as possible. Here is a sample publicity schedule that can be adapted to meet local needs. It will be useful to have a Publicity Notebook to keep track of all efforts. Gather Together All Pertinent Information About the Class.