And you also will find some pretty good bargains here as well. The traffic amount falls significantly at this point. But you still will probably find some worthwhile traffic with smartly bid positions. The non-paid results you find here come from their own spidering engine. So, if nothing else, be sure to list your site here for free.
Phrases are still very cheap.
This is just the tip of the pay per click iceberg. But this is a good way to get started. These engines are a terrific way for helping your web marketing pursuits. It's easy and pretty inexpensive. And you aren't hoping that someone might click on your banner or newsletter ad as your impressions are adding up.