If you are like most people you will choose the item made by a company you feel that you know. The more familiar a company's name and reputation is to you the more likely you will choose them. And being familiar with the logo of a company makes you feel that others have frequently and wisely chosen their products or services. This makes buying less scary, particularly if you are planning to buy something expensive or important to your health. When you make brand recognition a priority it becomes an asset that leads your company into additional sales.
People are emotional beings and make buying decisions though the feelings they get.
Do everything that you can to make them have good feelings and you will increase your sales. Accentuate the benefits of your products or the reputation of your company. The greatest key to attaining dynamic customer familiarity is through the use of a Company Logo and great sales copy. A logo is a visual symbol employed to identify the unique traits and meaning of your company or product. You want your company's logo to make a lasting impression in your potential customer's mind.