Our Solution Market Players Money goes Mobile Examples Market Players Network operators are in the process of expanding their share of the value chain in Mobile business. Working together with content and service providers, they act as portal providers and content aggregators. In this new role they offer their customers a new more personalised and comprehensive range of information and services, which allows them to differentiate them selves from the competition. Network operators have recognised the demand, offering a variety of payment options for information, services and goods, and have taken the lead as payment service providers in the field of mobile business.
Mobile business improves the utilisation of mobile networks.
Moreover, it is a new source of revenue. The fact that mobile phones today have relatively small displays enables them, for example, to sell top positions on their portals to service and content providers. Mobile operators or content and service providers are not the only ones realising the great potential in mobile business. Companies offering financial services have been quick to identify mobile business as one of their strategic lines of business. They already have information on the financial situation and credit worthiness of their customers.