If the job is in publishing, you may want to emphasize different strengths. Print it out on a laser writer on good quality paper. For more information, access this helpful web site regarding resume preparation . The cover letter is the place to tell the story that the more formal resume may not. Don't forget to sign it.
More help is available at cover letters.
Career Services Office Employer literature is available for most of the organizations attending this event. This would include annual reports, basic company information, and job information. If the organization has a web site, the name of the organization will be highlighted and selecting the organization's name will bring you directly to their site. You may also want to check web pages of professional associations related to your career field. Often departments on campus, for example the science departments and Economics, have employer and job information available.