So here's a little background for those unfamiliar with this savage, yet magical, beast. Herrick prepared the jackalope and put it on display. It was instantly the talk of the West, and almost overnight the city built a thriving industry on its unrivaled animal worship and old-fashioned marketing of the jackalope. Today, nearly 65 percent of the city's economy can be traced directly to this rare animal. Still, Douglas in no way has an exclusive on jackalope profiteering.
Researchers say the popularity of jackalope items stems from the creature's rare sightings.
Robert G. Stanton, Director of the National Park Service, says his department actively discourages thrill-seekers and innocents from searching out or approaching jackalopes. Last year we had six fatalities, which is the fewest in nearly two decades. We've invested hundreds of thousands of dollars in educating the public through public service advertising on radio and television, and through free pamphlets, which are available at thousands of locations throughout jackalope country, and the program seems to be effective. We cannot stress enough the physical damage that jackalopes can cause. They are very temperamental and have extremely sharp teeth, and they will attack in herds of 20 to 30.