I have watched Mike at work with his jig technique, he is without doubt one of the masters of this lure. Twitch the rod. Turn the reel handle. Snap the rod upward to create a hopping motion. This will help you understand what is going on underwater when you cast the lure a longer distance.
Presentation is vital with jig fishing.
Practice, practice, practice. Born and educated in England, Charles fished professionally in England when he lived there. Charles has now lived on Long Island, NY for over 15 years. He's fished most lakes, rivers, streams and ponds on the island. He has fished from the Canadian border to Florida in search of largemouth and smallmouth bass.