A CV is there to win an interview. The interview gets you the job, the CV gets you the interview. Finally the emphasis will switch to reasons to hire you and the CV will be used to calculate what makes you an attractive proposition and whether bringing you in for an interview will be worth the time and effort. The first stage To pass the initial stage you must keep in mind that employers are full of fear. Answer those fears briefly and succinctly and then move on to the hard-sell.
Nobody enjoys jobhunting and equally nobody enjoys hiring.
They want someone who will be able to do the job well, learn the ropes quickly and get on with customers, clients and colleagues. Sacking an under-performing employee is difficult and the recruiter does not want to be responsible for spending thousands of pounds hiring a dud candidate. Your CV must reassure the employer that they are making the right choice in choosing you and that you will not turn into a disaster employee. Your CV is a snapshot of your personality, an ambassador in the court of the employer. It demonstrates how good you are at communicating, how much care you take in your work and what emphasis you place on presenting a good image.