The images you see on web pages are not embedded in the pages themselves. Instead, they are files that a web browser displays according to instructions within the page's html source code. So, be judicious in their use. We recommend that the total size of all images for one page be fewer than 50K bytes. If you browse web design sites, you will find that almost all of them caution against using animated images or to use them in a very limited way.
Readers can have strong negative reactions to animated graphics.
If the a text item on your web page must have a specific appearance, the best way to assure this appearance is to create an image file of the word or phrase. Or, if you want to designate particular fonts for your web site, you can do so in the HTML code, but be sure to designate common fonts that you can be sure your readers will have. We recommend Courier and Times. If your page is short, generally readers will not have a problem with scrolling to read the contents of your page. On each page offer links back to your home page and, if appropriate, links to other subtopics within your site.