The political environment refers to the way societies order their governments and the attitudes of the government and people toward business. The legal environment refers to the rules and laws that set standards for conduct that are enforced by legal power. The Political Environment Nationalism. Nationalism is an emphasis on a country s interests before anything else.
Nationalism can reduce sales and block marketing activity.
Nationalism is a complex factor in international business because strong feeling of identity can obscure a larger picture of more products at lower prices for consumers. Regional Economic Groupings. This practice effectively increases the size of a given market, lowers costs within the community while raising costs for those outside the boundary trying to gain access to the larger markets. Consumerism is a social movement that seeks to increase the rights and powers of consumers. Companies that practice the marketing concept are increasingly sensitive to the rights of consumers and see this movement as an ally for better products and higher customer satisfaction.