It includes the study of activities designed to deliver a standard of living to society. These activities consist of such things as the consideration of what product to make or what services to provide, how to distribute and price the product or service, as well as how to communicate its merits. Tell me more about specializations in this field. As a result of marketing being such a broad field there are many areas of specialization. Some of these areas include sales, retail, promotion, product development and research.
Marketing research involves identifying and solving problems.
Individuals collect data, conduct analyses, report results and make recommendations. The Market Information Systems concentration provides needed skills for these career opportunities. Students interested in sales and sales management may be responsible for increasing sales and if successful will advance to assume management responsibilities. Product development deals with marketing related to a specific product. Activities may involve planning and development, production and distribution, direct marketing and other types of promotion.