The Marketing Plan Find the Market Production Planning There are many ways a product can be marketed. In the case of raw or processed agricultural products the items can be sold either wholesale or retail to distributors, stores, chain markets, food coops and other such businesses.
People can come to a farm to pick their own fruits or vegetables.
When direct marketing agricultural products that require cooling or refrigeration, some type of refrigerated vehicle is needed to ensure the produce arrives in a fresh and clean manner. The key to marketing vegetables and other produce to local retail markets, such as grocery stores or restaurants, is to try to find retailers who will work with you in personalizing your product and helping you get close to customers. Concentrate on specialty items that retail stores or restaurants can't get from traditional distributors. Contact potential buyers during the winter months to become acquainted with them and to ask them their preferences for such things as packing of produce and produce containers. For restaurants, chefs mention they welcome sales from farmers, but are rarely approached.