Many people look upon negotiating as an unpleasant, stressful chore to be avoided at all costs.
And, because they're uncomfortable with negotiating and the confrontation and risk-taking it entails, they frequently get the short end in bargaining sessions. You can gain immediate improvement simply by following the suggestions presented below. But the pros don't look at it that way. When you sit down to bargain, don't feel you have to win on every issue. Score major victories, but concede small points.