Material is something apparent and communicable, unlike ideas.
Regardless of the motives of design, material and technique in one way or another affect the result. If material is only considered necessary evil to materialize an idea valuable possiblities included in material may be ignored. Material' and 'technique ' cannot be separated in this context. Question becomes emphasized in the industrial production because of the limits and on the other hand possibilities of it. In many cases small manufacturers do not have the capacity for versatile use of materials or methods, whereas big companies invest money in technology as well as in product development and material development.