On the Internet, it's easy to miss a great site if its name doesn't sing. He has gathered a small army of experts to put a friendly face on cyberspace, sorting through the confusing tangle of the Web so surfers don't have to. The active presence of each guide is reflected in his or her area of the site.
Many guides have expertise in using the Web and in their topics.
For example, Christine Tarski, a birder and Web developer from Texas, runs the birding section as well as her own site devoted to birds. In addition to posting articles and answers to frequently asked questions, guides respond to e-mail, manage message boards and chat rooms, send out weekly newsletters and recommend other resources. Guides are being sought for unfilled subject areas as diverse as cardiology, Hinduism and snowboarding.