With 3.5 million quarterly Web users at the end of 2000, Poland has by far the largest online population in Central Europe - even surpassing that of Russia.
Polish consumers remain reluctant to order online however.
However, IDC believes that B2B ecommerce will ramp up through 2001 and 2002 for a number of reasons. But with a sharp rise in the number of schools going online, IDC predicts almost 5 million education-based users by the end of 2004. Underlying growing Internet usage, is an Internet access market which is relatively advanced by regional standards. The consumer sector has been stimulated for some time by subscription-free services and the number of consumer connections is set to exceed business connections by the end of 2004. The report not only outlines the latest developments with profiles of key industry players, but also sets the scene for the future with extensive analysis and quantitative forecasting.