For the slogan or catch phrase, we could try something like from the henhouse floor to what you pour. Get through the background noise. So now you ve identified a people-oriented issue that is actionable. You ve shaped your message and created a memorable slogan. The last step is to deliver the message, not just once or a few times but over and over again.
Repetition is a basic rule of advertising, and it is a basic rule of message development.
Voices Several recent issues of River Network s quarterly newsletter, River Voices, have provided excellent coverage of topics related to community outreach.