The exercise now is to figure out what content does well in Japan alone and what can be translated for a U.S. audience. For example, gaming. We have a few games on our service, with a small following. But the people who are playing them are really playing them. Visuals or interaction.
People think that means only a gaming application.
But there s a lot of business applications for interaction. That s the way the wired Net is moving. On the crucial issue of branding, Vandermeulen and Trinneer are cryptic, tending toward mum. There s a possibility that brands will be created for each market segment. Gillott, for one, suggests that i-mode could resonate with American youth.