Information About YourBizName. Your domain name is what customers would type into their browsers to get to your web site. You need a domain name for online purchasers to take your seriously. Without a domain name to give your business and online identity, your business will languish in obscurity with all the personal web pages. If your customers and prospects can't find you online, you will not have much success.
Most people come to web sites as a result of using search engines.
When they get a listing of results, they evaluate the URL and domain to determine if a site is worth visiting. If your domain does not have an identity representing your business, they will simply click on a competitors site. By not having your own domain name, you are telling customers and prospects that you don't really think much of your business and web site. Your domain name will always be yours - it's your company's permanent internet web address. If you chose a domain name that makes sense to your customers, then they will easily be able to remember it and find you when they want to make a purchase.