Prove your fiscal fitness . Donors appreciate frequent updates about how their money is being put to work. There s strength in numbers, so publish statistics that communicate your organization s ability to use money wisely. Show potential donors the value of investing in your organization rather than one with a similar mission. Enable visitors to keep in touch .
Nothing is more frustrating to visitors than a Web site with limited contact information.
Include your physical address, directions to your office and phone numbers. Also, post staff names, job descriptions, e-mail addresses and phone extensions so your visitors will be able to reach the right person faster. The volunteers who work the switchboard will be grateful for the lighter phone traffic, and you may even benefit from a lower phone bill for your toll-free line. Remember the suggestion box . In addition to providing complete contact information, visitors will appreciate a way to provide feedback about your Web site, your organization s services and anything else that crosses their minds.