Competitive environment the number and types of competitors the marketing manager must face, and how they may behave. Competitor analysis an organized approach for evaluating the strengths and weaknesses of current or potential competitors' marketing strategies. Consumerism a social movement that seeks to increase the rights and powers of consumers. Cultural and social environment affects how and why people live and behave as they do. Internet a system for linking computers around the world.
Mission statement sets out the organization's basic purpose for being.
Nationalism an emphasis on a country's interests before everything else. Technology the application of science to convert an economy's resources to output. Clustering techniques approaches used to try to find similar patterns within sets of data. Combined target market approach combining two or more submarkets into one larger target market as a basis for one strategy. Combiners firms that try to increase the size of their target markets by combining two or more segments.