To create the top 100 list, employee responses were scored and measured along with a company-practices questionnaire. Definitely, Mr. Levering said. Most people looking for jobs don't look at Wall Street performance. That's the key thing. Southwest Airlines has a reputation as an absolutely terrific fun place to work.
People tell other people.
It's all word of mouth. He said top companies have managers that create a people-friendly culture. That's what we found over the years. He was not surprised that wages ranked low. The Cincinnati Enquirer , a Gannett Co. Inc. newspaper.