Poor content is cited as the number one reason Web surfers go to another site, explained the survey.
According to the survey, one in every five visitors to a news site leaves unhappy - nearly 20 percent. Since the beginning of the year, customer satisfaction with the online news industry has declined 9 percent, according to cPulse researchers. In that same time, satisfaction with general content sites has increased 3 percent and satisfaction with the entire Internet is up 2.4 percent. Poor content organization and inability to quickly find an article is the number one reason people to defect to other sites. Defectors find these aspects of their sites visits 70 percent less satisfying than the average visitor does.