Therefore, the declining effect of online advertising means that many marketers have become more active in promoting their products or services, or the merchants whose banners and links they carry. Many affiliate marketers now try to 'pre-sell' their merchants, through product descriptions or personal endorsements, before a visitor even accesses the merchant's website. This is also partly a reaction to poorly designed merchant sites, which often make the buying process too complicated for impatient internet consumers. However, merchants are now becoming more conscious of the problems of affiliates, and many are starting to listen to their suggestions. Conclusion Internet marketers cannot escape the psychology of consumerism, which has only strengthened as business on the internet has become so competitive.
Marketers have by necessity become more active in their efforts to promote their merchants.
This is leading to a partner-type relationship between many merchants and their affiliates, as both parties come to realize the value and power of the internet consumer. Updated 1 January 2001. Copyright Alex Fox Consulting Services . All rights reserved. This book revises the direct marketing concepts for the Internet.