When you are done, add up the ratings and get a total. If it is 25 or more, you may have a very hot product. Once you complete this form, the next step is to get an expert opinion on your product. If you scored 20 points or more on this self-rating system, you should contact a reputable infomercial ad agency or infomercial marketer and get a preliminary opinion on DRTV marketing feasibility. If your marketing goal is to sell your product directly over the television in a one-step offer, the larger the markup ratio, the greater your chance of success.
Markup ratio is determined by dividing retail price by cost of goods.
Thus, the greater your product has mass appeal, the greater its success potential. Consumers purchase products to affect change in their lives - to move from a before state to an improved after state. Increase the odds on your wager by marketing a product that has some marketplace history. Typically, less than 1 percent of all infomercial viewers actually order the product. If your product is available at retail or soon will be, you can dramatically drive retail sales by capitalizing on huge awareness advertising you create with a successful infomercial.