Because of the short, compressed and hectic rush period, fraternities tend to inadvertently sell the wrong things - parties and drinking. As a result, many mistakes are made. We go to them. They do not come to us. Rushing on many campuses is often expensive.
Recruitment is a process of including new acquaintances into daily activities.
It takes effort, but it is not overwhelming. Members need to meet unaffiliated students and be friendly and inclusive. It is a process of building an important life-long skill of meeting new people and selling yourself and your organization. It is a basic skill of good leadership. There is NO reason why any chapter should experience manpower problems.