Mediagraphix will be responsible for TV creative and media buying. This is the second year both firms have been chosen to handle the marketing work for the car and boat show, slated for May 5-6 at the Lakewood Yacht Club in Seabrook. Rives Carlberg has added PerformanceRetail to the client roster. The agency will provide advertising, public relations and interactive services for the account. PerformanceRetail is a Web-based suite of applications that aim to improve the efficiency and profitability of convenience stores.
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This month, Rives is launching a print campaign in convenience store and petroleum trade publications. The agency's interactive department is working on redesigning the client's Web site to coincide with the print campaign. The PR side will target media that cover the convenience store industry, petroleum and e-commerce, as well as handle trade shows. Design At Work has been selected as the public relations agency of record for four new clients. M.L. Deer, a construction, real estate management and development company, chose Design At Work for PR as well as for the creation of a new brand identity, collateral and Web site redesign.