The business's records are full of information that, if used, can make a difference in profitability. Seasonal variations are taken into account. Knowing turnover rates of inventory, stocking for seasonal variations and monitoring seasonal sales are integral to effective cash-flow management as well as for profit maximization. E. The company needs to increase sales volume. An increase in sales volume was required in all the cases analyzed.
Nothing happens until the sale is made.
Sales volume is directly related to sales planning and execution. In some cases, the owner simply did not know how to sell, but this did not appear to be the major problem. Poor or inadequate planning seemed to be the major culprit. There is a sales plan in effect. Sales don't just happen, they are planned.