Editor and co-founder Mike Busch talks about his vision for AVweb. P ublisher Carl Marbach and I spent many hours in deep discussion before deciding to undertake this ambitious, expensive, risky, and time-consuming venture. After all, I already subscribe to more than a dozen aviation magazines and am hard-pressed to find the time to look at them all. So does Carl.
Most serious aviators are probably in the same boat.
If I received a solicitation for a new aviation magazine, I'd think long and hard before subscribing. In fact, I'm often tempted to let some of my existing subscriptions lapse. Nevertheless, Carl and I concluded that AVweb was an important and worthy endeavor, and both of us decided to pursue it on a full-time basis. Because we are convinced that the the World Wide Web is a watershed technology that will have a profound impact on all of our lives in the years to come. We believe that aviators will be early adopters of this technology.