A lot of young couples are choosing to wait until their thirties to have children thereby extending their youthful approach to life. The twenty to thirty year olds have emerged as a new target group - affluent and technologically adept. The first real computer generation. As a result of this demographic and lifestyle shift, more people have 'liquid' assets for longer, hence greater spending power. The following chart suggests a variety of new technologies.
People are quicker to adapt to change, which is reflected in their tastes and buying philosophy.
This demonstrates that when we refer to the 'techie' generation, we are not just talking about teenagers, but also those into their thirties. These are the people who have grown up with or are accustomed to using a PC, a mobile phone and the Internet. Hence the old-fashioned view of age groups and their tastes is changing. These are the people buying scanners, digital cameras and photo software and who are used to fast-changing trends. They must recognise imaging trends in other industries which will affect styles and tastes of the consumer.