The best advertising results from a synergy of your expertise in your business and your ad specialists' expertise in advertising. Carefully explain your product, market and goals, and let the ad people go from there to develop their ideas. Give each advertising medium you choose a fair test. Advertising rarely brings sales overnight. Often, consumers need to get used to seeing your ad before they'll act on it.
Results take time.
Don't overlook current customers. Nobody sells you better than a satisfied customer. So in your efforts to gain sales from new prospects, remember that you can build sales equally well through the customer referrals and repeat purchases of existing clientele. Maintain a mailing list and, at your earliest opportunity, start producing sale notices, newsletters, catalogues, or other goodwill and sales-generating materials for the customers you already have. Some of these items lend themselves to a direct mail campaign targeted at new prospects as well.