The problem is - if you wait to launch your PR campaign until the first of the year hoping for a quick media interest blast in January, you may be in for a quiet month. Keep in mind most media outlets have editorial lead-times of a few weeks to six months. Also what some entrepreneurs don't realize is this. TV Shows - 1 to 6 months 5. The potential placement is also directly dependent upon how quickly and efficiently your publicist or PR agency can help the media secure the placement.
Media relations is crucial.
I have in fact had media outlets respond even before the media release seemed to settle in the fax machine tray. Conversely, I also had one media outlet that responded 17 months after a pitch. NO placement is guaranteed, but you can definitely increase the odds. That's why timing of your publicity pitch is so critical. Like the plant that comes from a seed, publicity placements can also grow roots and lead to other arterial media placements in other media outlets.