Alternatively you can buy software which does a similar thing to the above only more eloquently. Traffic monitoring software can record your visitors activity at your web site very effectively. It can show you where they came from, which search engine they found your site at, what 'search-term' they used, which pages they visited etc. This is just as important as monitoring your marketing and advertising. Keep a basic log of progress, if you are familiar with Microsoft Excel, put together a simple spreadsheet, then use the 'Chart' feature, where you will see at a glance which ads are most beneficial.
Marketing can be expensive, even on the Internet.
Adding checks and balances to your marketing will help you decide on where to spend your future marketing Dollars. Monitor all you marketing and advertising campaigns for successful business promotion. On-Line Services Copyright 2000.