After all, you're the publications expert. Don't be afraid to recommend revisions in research, writing, editing, illustrations, graphic design, printing, and elsewhere. Keep coming up with alternatives until you get a plan everyone can live with. Don't be discouraged. That's why publishing was invented . . .
Many nonprofits think the information superhighway is paved with gold.
By comparison, the traditional direct mail universe numbers a paltry 12 million. The wired among us are also younger. While most direct mail donors are age 60 plus, the average age of Internet donors is 42. They say they want the organizations they support to demonstrate real progress. That pays for a lot of HTML code.