Establish that CHIP and Medicaid are valuable products and services. Eligible but not enrolled families rated the programs slightly lower. To raise perceived value, show what's covered and where to go to apply for coverage. Improve the enrollment process. Most frequent concern was too much paperwork.
Parents are confused about eligibility.
Parents fear poor treatment in the application site or office. Focus group participants also noted the difficulty of recalling phone numbers from advertisements, and parents of teenagers often think the program is only for younger children. Again, Wirthlin found that no single message will reach everyone. D.C. In addition, print, television, and radio ads from 38 states were reviewed and analyzed. The study found many positive similarities among the ads.