Our CD-ROM has been out for 2 years and has become a great marketing tool for us as an opening piece with juniors. Students enjoy navigating at there own pace and exploring the information that they think is important.
Parents seem to enjoy it also.
Georgetown Preparatory School Georgetown Prep has been using a multimedia, interactive CD-ROM as its primary marketing tool for the past three years . In only 5 percent of cases will someone request a printed viewbook. We have doubled the number of applicants during that time. It is particularly effective because it is, in itself, an important part of our message - that our school is committed to technology this commitment to the integration of technology into the curriculum, of course, is far easier to illustrate with a specifically technological marketing piece than in any other way. That s made more significant by the fact that the number of inquiries is actually down and fewer families are visiting the school.