Sole proprietors who have no employees can use their personal social security number. Question 10 provides information on how to contact these sources. Typically the business owner wants to know that people will buy his or her product or service. Without sales and the resulting income, it is impossible to pay the bills. Sales are a part of overall marketing efforts.
Market research finds out who the customers are and asks what the customers want.
All of these issues are a part of getting people to buy. Sales do not just happen. Sales happen because of an active marketing program. Marketing is essential for the survival of the business. A business plan is the firm s resume and its goals and objectives.