Your prospect feels that he is peeking into your business and getting a fair, unbiased look at what really happens. Many of your newsletter readers will ask for extra copies for their friends and fellow business associates. Your readers will actually find hot prospects for you. Make sure to mention in each issue of your newsletter that extra copies are always free for the asking. Pictures help your prospect identify with live, breathing human beings.
Pictures help pre-build the relationship necessary to sponsor a cold prospect.
You can have a picture of you and your family. You could even have pictures of happy distributors and customers who are using and benefiting from your products or services. Product usage tips. Your newsletter can instruct your downline on new and effective ways to use your products or services. Your prospect will sell himself while reading this section of your newsletter.