In the city or the burbs, First Church could have been turned around more readily. Even if a bad season emptied the church, a new season with new leadership might fill it up again. The large community has no forewarning. There is little common knowledge or widespread reputation. People move away.
New folks take their places.
As long as location is good, leadership is strong and the gospel is preached, First Church might be rebuilt in short order. Not so in a small town. Continuity is priceless. Being healthy season after season means more than having flashes of brilliance. Bad raps are harder to shake.