It's free, our complements. Then, if you get as hooked on the modeling approach as we are, you can contact us and we can work with you to configure a version of the model that is dimensioned to your own enterprise. To do this, newspapers must give up their hierarchical structure and rebuild on a foundation of individual responsibility and trust, bolstered by networked alliances of executives, CFOs, engineers and marketing people. And without that transaction, the value is zero. Can Be Tough Planning and preparing for this kind of evolution is tough to realize, given organizations with no history of or capability for strategic planning and evolution.
Organization is hierarchical.
The Production Department, Circulation Department, Marketing and Sales Department and Editorial Department talk with each other minimally and certainly never about strategy for the organization as a whole. The Online Department, if it is still in the newspaper itself, is frustrated by the difficulty of decision making and budget constraints it is living under. The situation of most newspaper companies is far from hopeless, however, because of the roots of newspapers in their communities. But a powerful process of strategy planning and organizational transformation is needed. The issue is one not only of doing things differently, but of transforming the culture in the organization itself.