Clearly any capital outlay such as the provision of computers, training, space, upkeep, net sites and net connections needs to be seen within a business framework. However, the returns might not be immediate and they might not, initially, be monetary in form. Global customers Already, many people are cruising the net. These constitute a bank of internet aware potential customers. A brief look at websites in your own commercial area will show that they are usually very underdeveloped.
Many people seem to be treating the web like a slightly extended yellow pages.
There is much to be said against this attitude. To design an effective website you will need to take into account elements of print and visual design in a commercial context. You might benefit from the support of a graphic designer or someone familiar with website design and production. Fast loading . One of the problems with really utilising the potentials of interactivity, multimedia or virtuality on a website is the time it takes to download.