Online marketing is one of the most exciting promotional concepts since the invention of television.
But unlike print and television the cost of online advertising should be much less, for the simple fact that the cost of production is that much less. The simple answer is that too many advertisers are seeing only the gloss with all its fancy tracking reports and not doing their research as to how the Internet number's game actually works. Across the Internet, advertising prices are in free fall as market forces come into play. But with so many new businesses coming online, the newbie factor is their to be exploited. Many of our clients have initially gone the so called first-tier advertising route only to find they simply couldn't afford to maintain their advertising campaigns over the longer periods needed to have a real impact.