It features plans for a roadside stand and a roadside market, along with 26 illustrations and 4 tables. This 32-page publication addresses the factors that affect whether a market will succeed or fail. The first step, choosing a site, is discussed with respect to zoning and building ordinances, visibility and accessibility, utilities, and appropriate drainage. Other aspects of the market which can influence customers to come or to return include adequate parking, good lighting, fire protection, and an accessible building. University of New Hampshire faculty Otho S. Wells, extension specialist, and Francis E. Gilman, former extension agricultural engineer.
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