Advertising or other marketing materials can be designed to drive prospects to the Web for more information. Once on a company's site, the visitor can submit their information, such as name, address, phone number and in what product or service they are interested. That information is then collected by GoldMine via the Web Data Capture to automatically create a profile of a potential customer. Now, rather than simply reporting the number of hits the Web site receives, marketing is able to provide valuable information to sales to use for follow-up. Once the team receives leads from their campaign, the responses can be tracked and analyzed to determine which media or messages were most effective.
Marketing can even track the volume of sales generated as a result of their efforts.
Driving demand brings new life into the sales cycle and fuels business growth. With GoldMine Sales and Marketing as a tool, marketing is able to provide the sales team with a jump-start on building new relationships and increasing revenue. GoldMine's sales tools include an Opportunity Manager that provides a quick view of the entire sales pipeline-including a graphical sales funnel for easy analysis. Sales managers can also create templates that include every step required to close the sale, enabling the individual salesperson to focus on the customer rather than the sales process itself. A sales representative can create a series of personalized letters, faxes and e-mails that are automatically sent to prospects or customers.