Mad River Canoe currently offers canoes in 24 models in four different materials. Its award-winning designs serve the touring, tripping and whitewater market segments. The combined company, in its first season, has demonstrated an ability to bring to market the complementary product lines of its two component businesses in a more powerful way than either company had been able to do alone. With new product introductions, expanded manufacturing facilities, and increased market outlets for both brands, these two leading companies are positioned to be dominant forces in their markets for years to come. Confluence operates these two businesses separately, retaining their established brand names.
Paddle sports are one of the fastest growing segments of the outdoor sporting industry.
Competition in the paddle sports industry is highly fragmented and the industry is currently undergoing a rapid consolidation. Wilderness' competitors in the kayak market include the Perception, Dagger, Old Town, Ocean Kayaks and Current Designs brands. Wilderness recently acquired the Whitewater and Wavesports brands. Mad River's competitors in the canoe market include the Old Town, Dagger, Wenonah, Coleman and Mohawk brands. Mad River is the market leader in the specialty segment where the majority of canoes are sold.