Having a classy brochure separates Painters Plus from the rest of the crowd. It helps people to sense our professionalism. His slick, high-tech, monochrome brochure includes tips on how to select a professional contractor, as well as a true story of what can happen if you hire a station wagon bandit. On the back is a warranty and a place for the estimate. Painters Plus has also enjoyed new business by virtue of advertising in the Pensacola Homebuilders Association publications, as well as a local home improvement directory distributed through the Chamber of Commerce.
Price also advertises at local home and garden shows.
Price's marketing claim to fame, however, is his television show that airs twice a month. For the past two years, Price has been hosting The Home Color Center, a remodeling call-in show sponsored by a local paint store. Since the show is a paid advertisement, Price can freely publicize his own company. He decided to take home improvement calls on the air as a way to further establish himself as an authority. It's just an informative talk about new material in the industry.