That depends on people's inclinations. People can get well-informed by picking up the New York Times or their daily newspaper and really reading it, and reading the editorial sections. I don't think interactive television, by itself, is going to provide any more incentive. For those who are interested, interactive TV offers another dimension, a way to get information quicker and enriched with video imagery. Studies have shown that if you hear as well as see, as well as read, if you affect more of the senses, people do learn more.
Retention is better.
There is more understanding and recall on subjects they've read about because they've also seen imagery about it, and they've heard things. That's what the multimedia platforms can do. Some have said a better-educated public could mean more people actively participating in our democracy. I think that's possible. I think, too, that the greatest hope may be what we're seeing in our tests.