His personality completely fit the blue-collar work town that was Chicago. When my editor gave me this assignment, he stated that this is the first town with a majority Latino community to win a national championship in any of the four major sports organizations. Immediately I thought of Los Angeles. And whereas LA is a major Latin town, the majority of America thinks of Southern California as the place where rich people live and have fascinating lives. Thanks to TV shows such as Beverly Hills 90210, Melrose Place , and Babe, I mean, Baywatch , people think we're gang bangers or, if we're lucky, gardeners.
Phoenix has a reputation as a retirement community.
Whether it is deserved or not, I don't know, I've never been there, but that is its reputation. Miami has the same reputation, although Will Smith may have started to change that. But in San Antonio, we're Mexican. In fact, chances are the only reason you may have heard of S.A. is that a whole bunch of Mexicans beat up on a couple of white boys. San Antonio has a history beside the Alamo.