Chiropractic care touches people in the most intimate of ways with its professional relationship grounded on moral and ethical conduct. We serve the values by which society lives. This relationship demands accountability and commitment. Our colleges must emphasize broad-based values, not narrow, fragmental interests. In the final analysis, our colleges must turn out leaders, not graduates with a mere scientific background.
Patient care is a social service, and society thrives on values.
Our leadership depends on individual DCs standing up, speaking up, and getting our message out at the local level. Public speaking is as critical as anatomy. The more integrated chiropractic becomes within the health care system of our country, the more communication ability with colleagues, allied health professionals, and other professionals gains in importance. In the 21st century, the information highway will reach everyone's home, giving the chiropractic profession an unprecedented opportunity. Our training demands leadership education.