Members sign in here . Sex Sells Well, you knew that already. But we wondered what those frisky X-rated sites could teach other Web sites struggling to find a way to turn eyeballs into cash.
Porn is hot.
And if my inbox is an indication of corporate virility, those hot college sluts are jiggling all the way to the bank. David Card, vice president and senior analyst at Jupiter Media Metrix, doubts whether porn can offer any winning formulas that may benefit standard e-commerce sites. The only thing worth studying, he says, is adult entertainment's effective syndication of content and promotion networks. Gerard Van der Leun begs to differ. Vice president of Internet ventures at Penthouse, Van der Leun believes that his scrappy site has hit upon several attractive, albeit elementary, principles for generating revenue online.