The big screen is offering big savings in China with drastically reduced movie ticket prices.
Many people believe that the cuts are an outcome of the market readjustment.
Market rules, instead of human interference, are playing the starring role in the country's movie industry, the article said. China's economy has quadrupled since the 1980s. One of the main features of China's movie arena is that ticket price is decided by human factors, rather than the market. It also may not be a fair price when blockbusters cost investors tens of millions, the article said. And that is the key to the continuous development of the movie industry.