Content is important, movies today must have an edge. We don't want to make safe films, we want to make riskier films. It was not expensive going in, but,.the sequel will be expensive. I know I'm guilty if I say yes. A lot of companies and studios are poorly managed.
Profit margins are continually lower, but bigger budgets make more profits.
So we have to hit big home runs. Robert Greenhut - Producer 30 years, producer of 20 Woody Allen films. Greenhut's philosophy is that a movie should be made if the material is good. He doesn't believe in following formulas. Prints and ads are so expensive compared to what they used to be.