A ncient cultures believed that the name was everything. In their view, the name gave power - if you named something, you owned it. A name is a powerful thing. The power aspect of a name had nothing to do with the Penguinista moniker, but it makes a good introduction.
Names are important, but sometimes they land flippantly.
I found a few, and as I had done on several occasions before, I pasted two or three urls into an email and sent it off to three friends who shared an interest in the Linux operating system. Since there was more than one story linked in my email, I couldn't draw on the article titles to provide a descriptive subject line, and I searched the grey matter for something witty. News was thus conceived in this unassuming fashion on April 20th, 1999. I continued thus, forwarding occasional snippets of news to a few friends, sometimes using the Penguinista nickname, and sometimes not. The Penguinista News was born.