Once you accept this challenge and meet it, everyone will beat a path to your door. The key is to get your practice to operate lean and mean, which means being well managed and minimizing waste. I advocate striking a balance between chiropractic philosophy and good business management. You may be an extraordinarily gifted chiropractor, but today that's no longer enough. To survive, you will also need to develop managerial, financial, marketing, and public relations skills.
Many practitioners have no idea how to manage for results.
They want to hire good people, but don't know what qualities are necessary, or don't want to pay more than the minimum to compensate competent, skilled staff. They want their staffs to have a chiropractic commitment, but never educate them about chiropractic, let alone put them under chiropractic care. In addition, many chiropractors wear too many hats and are afraid to delegate. They want referrals, but their patient and staff communications, or lack thereof, are often at odds with that goal. It's not your fault.