In a recent Shell Oil Company publication, men and women were polled to determine whether women received equal treatment as customers. A significant percentage of men and women believe that females receive worse treatment from car dealers and investment advisors. The most fitting approach can be established by understanding the differences between men and women and how each addresses the buying, problem solving and communicating process in a totally different manner. Let's examine some of the different methods you could incorporate equally assisting customers of both sexes. Thought Process For men, logic creates trust.
Men segregate a problem or decision into individual parts to arrive at a solution.
Therefore, you want to present information in a logical order allowing them to understand each point before moving on to the next. Because women use both sides of their brain simultaneously, they see the problem or decision in its entirety. Address questions in the order they are presented and allow her to draw her own conclusions. Problem Solving Men solve problems by imposing limitations or by force. Rules and regulations are created to help solve problems.