Kevin Nunley Dr. Nunley takes the footwork out of advertising, so all you need to do is sit back and relax. Promote yourself while saving time and money and gain an audience with these great tips. How to Buy Radio Commercials Radio is an excellent buy for many small businesses. It can be very affordable. Radio also allows you to advertise to a very specific audience.
Radio stations format their programming for certain age groups and life styles.
To buy radio commercials, call the sales department of a station that fits your main customers. Ask about rates for advertising at different times of day. Also ask about package deals, where you get a price break for buying a number of spots over time. Call several other stations. Compare the answers you get.