Marketing on a shoe string budget. If you are like most ISPs, your marketing budget consists of whatever money is left over at the end of the month, and every penny of it must be spent wisely. Which by the way is not a good way to determine a marketing budget, but that's a completely different discussion. This is the first piece in a series about marketing on a shoe string budget. Send out a press release.
Press releases are the cheapest source of press but it is something many ISPs often overlook.
The rules are simple. E-mails are deleted to easily, and faxes are thrown away, but you have a better chance of being read if it is hand delivered or mailed. Press releases will not always be picked up, and may often only be a couple sentence blurb. If you get in the habit of sending them, the editor will get to know you and your company, and when you finally do something that is truly news worthy, you are more likely to get it printed. When contacting the press, you should start with your local weekly paper, as they are most likely to publish your press release.