Attorney Blair Richardson has filed a formal complaint with the Direct Marketing Association over the use of marketing data for lookup services. DMA president rejects the suggestion.
Recent polls find strong desire of consumers to control their personal information.
If Mr. Avrahami prevails, companies that sell personal information could be required to obtain permission before data is sold to others. This case may quickly become the leading consumer privacy case in the country. The Electronic Privacy Information Center is providing expert assistance to Mr. Avrahami and is making available these web pages for the public to learn more about the case and the implications for consumer privacy. Your suggestions and questions are always welcome. And if the defendant shall have knowingly used such person's name, portrait or picture in such manner as is forbidden or declared to be unlawful by this chapter, the jury, in its discretion, may award exemplary damages.