But it's what the awards represent that makes them really special. Emmy recipients include Dean Martin, Fred Astaire and the Monkees. They are the best of the industry, and to be numbered among them is considered an honour. Where the Oscars and the Emmys go, other awards follow. The award has been given to what its committee considers the very best in broadcasting.
Many countries have a variety of awards for both radio and television.
It's probably a hangover from school competitions, but it does feel good to win. And that's probably the reason why awards are so popular. It's a bit like school prizegiving. Used under License.