No single issue should be considered in isolation. The issues are inter-related, if not interdependent. Rates, classification, liability, service and cost have bearing on both sides in the problems. A collegial approach would consider these and any other factors that have an impact. Partnership is a word that has been overused.
Partnership is often one-sided.
But true partnership is essential to produce the kind of environment that serves the welfare of both shippers and carriers. Cost control by carriers depends to a great extent upon cooperation from shippers. Many cost-saving techniques are heavily dependent on the way the shipper dispatches and receives freight. On the other hand, shippers depend on carriers to provide the kind of service they need to satisfy their customers at a price that permits them to be competitive in the marketplace. While it may seem that a solution is impossible, in view of the competing concerns, nothing is impossible if a true spirit of cooperation permeates joint discussions.