We met with a company in San Francisco looking for either investment or an outright acquisition. We knew the company pretty well. We spent a day in a conference room with very smart people coming in and out going over their role in the company. Everyone was silent. It's the people, stupid People build businesses.
People serve customers and clients.
People think of new ideas and new ways to deliver them. Intellectual capital should be a company's greatest asset. Look, look and then look again Every time we look at a prospective company we look at it again. Sometimes second and third looks make them more attractive, but not always. The first look can be as intoxicating as falling in love on the first date.