Don't make a busy background. Don't put light colored text on a light background. Don't use every color in the crayon box. Keep blinking and marquee scrolling to a minimum. TOP Some Beautiful Sites Massachusetts College of Art Strong visual identity, nice use of rollovers and images.
Pages are unusually consistent for a college site.
Good color and type, innovative use of animation, and great graphics. As a design firm they can get away with an unconventional site and they do it well. MetaDesign An international design firm that designed one of Netscape's logos. Site opens with a Flash animation, which you can skip if you want. This site, while it may have good content, looks terrible.