Instead of trying to raise money for everything, schools should isolate one or two goals and focus fundraising efforts around them. Mr. Boehm also suggests that the focus of fundraising efforts should be around solutions instead of highlighting problems. As with grant proposals, your fundraising efforts should inform donors of how their donations will help solve a particular need or problem. There are a multitude of ways to raise much-needed funds using the Internet. But organizations must devote the time and effort to find a site that is the best match with their organization's goals and donor base.
Nonprofits can also set up their own secure Web sites and solicit and accept donations directly.
Those who prefer to set up a partnership with an established charity portal, auction site, or charity shopping site are warned to do their homework prior to committing to the partnership. This 63-page report requires the free Adobe Acrobat Reader in order to be viewed. More and more nonprofits are using email to raise money for their organizations. Build a database of email addresses. Collect email addresses from alumni, parents, and other supporters every chance you get.