Luring customers Customers can use their products to find the exact parts they need. Pat Daloisio, associate publisher of Thomas Register, provides the following insights on running a business and attracting customers online. Embrace customers, not the medium . TRI uses a combination of print, CD-ROM and Internet products to reach its target market. The company knows some customers are not using the Internet.
Many customers still prefer print.
Rather than lock into only one form of product, the company is open to whatever will satisfy the customer. However, the company lets customer demand drive its technology, not the other way around. Make it easy for customers to buy from the company . The manufacturing business has a lot of cryptic parts and reference numbers that are important to its customers. These parts deal with esoteric, but vitally important, specifications.