But, that is changing. Today a degree or diploma in Mass Communication, Public Affairs, Public Administration, Management, Marketing, Advertising, Business Studies, Media Studies, Communications Studies and Public Media are all valuable in meeting the demands of this occupation. However, there is no set entry route, but all jobs require a sound educational background. It is possible to enter a public relations department as a secretary, office assistant, clerk and to work one's way up. For such people there are many Public Relations seminars, short courses and workshops run by in service associations and organisations to upgrade their knowledge and skills.
Public relations is relatively a small and new profession - but growing.
As the function of PR gains in importance and prestige this expanison is likely to continue. Freelancing as a private PR consultant is an alternative for those with wide experience in either government or the private sector. There are also opportunities to work for private public relations agencies as a PR consultant. Public relations officers can also enter other related careers and use their experiences and skills.