The Net Generation is the largest generation ever - 80 million in the US alone. They play, learn, work, communicate and think differently than their baby boomer parents. They are already transforming business and every other institution in society. Businesses which understand them and learn from them will have a greater probability of success. Clearly, the first 40 years of the computing revolution have been preamble.
Much greater change lies just ahead.
According to Don Tapscott, the answer is Business Webs - the emerging model for wealth creation and successful commerce. Business webs are a new form of organization which is enabled by digital technology. Digitally savvy firms in every industry are beginning to use this model to establish the conditions for value creation and for dominance. In this new world, marketing, advertising, and the creation of brands are all turned upside-down. Tapscott describes the different types of business web, with examples, showing how business strategy is changing.