They pre-test, package and promote the materials and launch the products just like a business would. This kind of cause-related marketing is another example of something we can use here within our own borders. Places like Kenya, Nigeria, Guatemala, and El Salvador have been the locations where this has occurred. They then pass along their knowledge so these people can help themselves. This is an excellent example of community empowerment and, again, one that we can use here at home particularly in places where the technique may be especially effective.
Pest management offers other examples.
Alley farming is a technique used in Nigeria to control crops without pesticides. Rapidly-growing trees are planted in beanfields and become an artificial host for parasites, the beans are allowed to grow quickly and the farmers then plant corn and the pests feed on the beans. Micro-enterprise development offers yet another example. Credit and loans within reach of the poor. This bank makes more loans than the entire banking sector in Bolivia put together.