With men and women both working, time is limited. Phones and couriers allow quick deliveries. The classical distribution channels are expensive and not always efficient. A more direct course to the consumer reduces the charge from the middle-men. These cost savings are available as bonus to those who participate in the business opportunity.
People search for alternative sources of income.
Others would just like a supplementary income to reduce the financial pressure or to be able to realize several things, like starting a retirement program or having better vacations. It is proven that the most powerful advertising message is the one that is spread from mouth to mouth. Simply think of a movie. After the first performances, the marketability of the movie are the references spread from mouth to mouth. It is absolutely natural, to tell our friends, as soon as we watch a good film or find a good offer.