Now, let's bring it even closer to home. Demographic information is important to know, but these days it's not enough. You've got to get to know your customers too. Your loyal customers want to be important to you as individuals. Capturing customer information is a whole lot easier when you have the right tools.
Most computer systems come pre-loaded with some kind of database software.
If yours doesn't have it, you can easily purchase the software at your favorite computer store. You'll want to create a database that allows you to gather and track information about your customers that goes far beyond the basics. Obviously, the information you gather will depend upon the type of merchandise you sell in your store. Don't be afraid to ask the questions you think will be important to your particular business. Getting the Information You Need Gathering information for your customer's profile is easy if you treat it as a value-added service.