This is a 56 percent increase since 1992. Similar growth has occurred among domestic based auto visitors, up 61 percent since 1992, to 10.1 million visitors in 1997. The opening of new themed attractions during this business cycle, the expansion of the Orlando International Airport, and the broader national economic expansion has fueled this very strong growth. Despite the extensive local structural changes to the area attractions and the investments made in local infrastructure and hotel accommodations, there remains a risk that the recent rapid growth could be set back by unfavorable national or international conditions. Recession, war and international finance conditions all play a role in the local visitor market outlook.
Orange County is the core of the visitor market.
Seventy percent of the market visits Orange County. Among domestic based visitors, the Orange County share is 76 percent. This is among the largest and most highly concentrated industry revenue source in Florida. This is 12.6 percent of all visitor spending. Other areas capturing a significant share of visitor spending include transportation, entertainment and food.