Have your marketing ask for the sale. The main goal of marketing is to make your company familiar in the minds of prospects. You do this by taking a few key elements and repeating them over and over again in your advertising. Here are some easy and powerful tips for creating unity in your integrated marketing plan. This logo should be very clear.
Nothing throws off prospects like a logo that's hard to figure out.
It's easy to create a professional logo by using clip art. There are many excellent clip art packages on CD ROM available in software stores and larger book stores. Better photo copy shops can also provide you with clip art arranged into a nice logo. Many of these shops have a graphic artist on the staff who specializes in logo creation and is good at using graphics computer programs. Put that key point right up front in a short, clear statement.