The battle for market share drives the compulsion to critique, flame, praise, or ridicule their peers. Packet's Ned Brainard gleefully slams fellow gossipers such as CNET's Rumor Mill and Pathfinder's Netly News . Those companies, in turn, flame back at each other. Perhaps they'll emerge from some of the traditional watchdog associations, such as the Society of Professional Journalists , or Fairness and Accuracy in Reporting . But somehow, I doubt it.
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