This includes preparation of written work such as reports, news releases, films, speeches, and articles. Specializing in information requires you to have knowledge of how the media works. Also, this field involves knowing how to gain public interest in the organization's activities. Production includes the layout, typography, photography, art, or filmmaking of PR programming and activities. The verbal communications aspect of PR work involves public speaking in broadcasts or personally before groups.
Research involves the gathering of data to study the results of previous projects or programming.
This requires you to be able to evaluate and make recommendations. There are clear lines of authority in a PR department's staff structure. Work in this setting requires the ability to handle many clients at the same time. You must be able to adjust to the personalities and demands of various types of clients. There are periods of intense work due to simultaneous deadlines and crises of the various clients.