The council meets regularly with staff of the CCIS dean's office to discuss issues and developments of interest to students throughout the College. The council provides a mechanism for communication and student input into administration processes. The council also plans and organizes student-faculty activities. This is a group of the University's top students from advertising, public relations, telecommunication and film, graphic design, and related disciplines. Each year, the team works to develop a complete integrated marketing communication campaign for submission to district and national competitions sponsored by the American Advertising Federation.
Membership is determined via an annual portfolio exam and interview process.
Open to all University students, it promotes diversity in campus media and helps each member develop a national network of professional friends and mentors. The University of Alabama Advertising Federation brings dedicated students in the advertising program together with each other and with advertising professionals. The Ad Federation has a close relationship with the Greater Tuscaloosa Advertising Club and the Birmingham Ad Club. The University group is affiliated with the academic division of the American Advertising Federation. This student chapter of ITVA, chartered in 1997, is one of 80 throughout the world.