Women who cannot get on-line will be excluded from opportunity. Today, her portal receives revenues through marketing programs, referral fees and advertising. Internet training programs, particularly with support from Asian sovereigns, will be an additional source. The Canadian government also provides funding. But the case for Japan s overlooked female economy is even more compelling.
Members are highly educated, progressive financial decision-makers with buying power.
They seek information and advice on vital matters, from financial planning to health maintenance and interpersonal relations, through reliable, interactive, third-party sources. The portal has received praise from the Japan Times , Finance Times and Nikkei for its purposefulness, sophistication and maturity. The site s model relies on advertising and sponsorships, as well as rental fees and commissions through education, though this model is still being tested. Premised on the idea that women relate to the world differently from men, Oxygen Media is about divergence, and not convergence, according to Lisa Gersh Hall. One of three comprehensive women s sites, it has launched a brand whose hallmarks are technological sophistication, creativity and advocacy, both in on-line content and in cable programming.