I've always loved wildlife and been fascinated by people indigenous to the rain forest. Stopping environmental destruction is of paramount importance. We place greatest value on the issues we are exposed to and participate in daily.
Market forces drive destruction, and therefore protection of the environment.
In a nutshell, we hope Care2 is a system whereby all participants get value out of helping the environment. You get to send great cards for free. Contributing artists receive widespread exposure. Advertisers reach new customers. Care2 employees have upside business potential.