PS often take key radio station personnel out to lunch, dinner, or for drinks. They may also bring a program director to a club in order to listen to a group play a song live and gauge audience response. Salesperson A record label salesperson establishes a relationship with various accounts to sell a company's products, and provides continuing service to the accounts. Accounts may include retail stores, rack jobbers and one stops. Staff Publicist A Staff Publicist handles the publicity and press needs of acts signed to a label.
Publicity helps the label sell records and produce income.
This is accomplished by writing press releases, sending them to the correct media, talking to media about acts, and arranging interviews. Staff publicists spend a lot of time on the telephone, and are usually the first to send out promotional copies of new records and other important materials to the media. All rights reserved.