Avoid deceit and even the appearance of conflict of interest. Refuse gifts and favors, as well as secondary employment or affiliations that compromise the integrity of journalists and their employers. Healthy skepticism is appropriate in journalism, but not cynicism. Standards by which journalists perform daily are noticed by colleagues and by the public. Reputations for honesty are hard-won and easily lost.
Plagiarism is unacceptable.
Give proper credit to sources. Information from all sources should be verified for accuracy. News reports should be free of bias. Analysis, comment and editorial comment should accurately reflect the facts. Advocacy should be identified.