This can be cultural activity, entertainment, marketing, advertising, selling or promotional activity. In this Worker Trait context, entertainment is more than pleasing people. It has promotional and marketing objectives.
Persuasion is the primary trait.
There is an element of risk involved because the effort has a goal tied to the end of the act. Moderate motivation indicates that this person enjoys being on stage in order to pleasantly influence others toward a particular viewpoint, objective or product. Gregarious and persuasive traits are probably well motivated. Because this trait is moderately motivated, this person is not stage-struck toward entertaining or acting to the exclusion of other activities or responsibilities. This activity is more influencing than promoting or selling per se.