An institution like the headline of a newspaper is a device that grabs your attention and gives you the impression that something is happening. And if you think about the organization of communication today, you'll notice that everything aims to grab attention, every communication means wants to put you into a state where some new thing is so important that you can forget about the over-all condition of life. One key thing about language is that it requires people acting in order to have meaning. Simple things like chair or book might keep having about the same meaning over time. But a word road has had it's meaning change over time at the same time that roads we walk down have changed.
People use words to talk about their experiences.
In the world of today, a large part of people's activities involves fantasies about how life is organized. Most people have only a few choices about their life is run. You get a job, you get place to live, you buy a few products. But within this world, everything is pre-planned. So essentially, what people have mostly is petty squabbles, fantasies of possible escape or fantasies of revenge against those who this society claims are responsible.