Students do seek advice and counsel from both faculty and staff. It is very profitable if members of your company make themselves available for presentations, speeches, and meetings with student professional societies. Sponsor and host trips for students and faculty to your facilities. Be ethical, moral and honest at all times with students, faculty, and staff. Know and honor the rules and procedures of the placement office.
Policies vary from school to school.
Promote successful alumni in your company on their campuses, e.g., special days. Invest in the colleges that are training and educating you future corporate leaders and employees. This implies an investment of both human as well as financial resources. Provide support and assistance to student groups in other ways. There is always a need for financial assistance to attend society meetings and seminars, supply furnishings to outfit a lounge, etc.