The college provides in-kind contributions of space and equipment. Newspapers likewise provide in-kind contributions and print the five issues published during the academic year. The St. Petersburg Times provides seed money and use of equipment, and Times columnist Bill Maxwell is Role Models Today's publisher. The Role Models Foundation publishes the newspaper. All partners provide program volunteers.
Newspapers benefit from well-prepared, future employees and positive community relations.
The foundation benefits as it carries out its mission to provide important education programs for youth. The college benefits in its mission of community service and by using Role Models Today as a curriculum, as a support service, and for academic and career preparation. This type of partnership, though extremely rewarding, requires extensive systems development.