Lack of management team alignment, cultural issues around changed business processes, legacy problems and financial cold feet have compounded the confusion. We have come a long way from the first wave of the Internet, when using the Web for publishing information and basic commerce was the major component of an Internet strategy. The third wave is nearly upon us. This is where true business transformation will occur, and where the battle of the Internet will be won. This is where we are going to see the emergence of new business models and the overthrow of long-standing paradigms.
Net markets are an early example of third wave-type transformation.
Certainly, they are very important, but despite all the hype and interest, they are only the first few steps of the race for the third wave. Click here to view the article in its entirety. About the Authors Sanjiv Gossain, Ph.D., is NerveWire's senior vice president and chief business innovations officer. He is responsible for leading the company's overall strategy direction and for providing clients with new business solutions that integrate both business and technology. He has a Ph.D. in object-oriented development and reuse, a master's degree in telecommunications and information systems, and a bachelor's degree in electronic systems engineering, all from the University of Essex in England.