To examine tobacco and alcohol advertising strategies and their impact on young people Ask students to explain the purpose of advertising. Point out that tobacco and alcohol companies are two of the biggest advertisers among all companies selling products. Students identify product jingles and the images they project. Amend or update the list, as necessary, to ensure that the jingles are familiar to your students. More U.S. high school students than adults know about and like the Old Joe Camel ads.
Partners design ad campaigns targeted at young people.
Hold up a picture or can of lima beans. Explain that you represent the Lima Bean Growers Association. You know that young people represent a vast and lucrative market for lima beans, both now and later as adults. The problem is that most teenagers do not like lima beans. Ask students to consider how advertising could give lima beans a new and exciting image.