The smaller boxes represent the ad locations on the screen. The name of the company whose ads were shown is given above the boxes. The URL of the page on Webreference is shown between the two rows of boxes. Each column then represents the page and company. Each row represents the ad location being shown on the web page during that week.
Results Listed below are the results from the study.
Hypothesis testing was used to test the statistical significance of the results. View hypothesis testing calculations. The links to the illustrations of the advertisements contain both locations in the study on the same page. Data was collected at each location for approximately 1 week. The Webreference ad showed the same trend, but the result was not statistically significant.