Gone are row upon row of boxy, square plywood exhibits, decorated with grainy photos and lit with conventional lighting. Exhibits today have pizzazz. Curved walls and metal trusses, in a variety of finishes, form the backdrops for large digital images emblazoned in full color on fabric.
Photos are backlit and booths contain custom light fixtures that use low-voltage halogen lights.
Three-dimensional signage extends beyond the edge of the booth, begging for attention. Technology has had a radical effect on exhibit design, materials and construction, allowing for flexibility of design and ease of use, according to exhibit designers. Developing a design Despite all the high-tech changes seen on the exhibit hall floor, officials of companies that design and build exhibit spaces say they still approach their customers with the same basic questions in mind. We ask the same questions we always did. The focus of our needs analysis of the client is on planning and the client's goals, not technology.