Professor Joan Brumberg discusses advertising directed at teenagers in her book The Body Project , which should be required reading for everybody. If a manufacturer can convince a teen to use its pad or tampon, chances are good she will continue to use that product throughout her life. The taboo nature of menstruation inhibits many women from openly discussing and comparing menstrual hygiene products, which gives manufacturers the upper hand.
Openness is better.
It's interesting that in most of the ads shown here, girls DO consult with each other, and choose the product advertised. Boys figure heavily in this teen advertising. Marjorie May's Twelfth Birthday, Marjorie May Learns About Life, and Facts About Menstruation that every Woman should know. The following ads from America, Denmark, France, and Germany are instructive. It is illegal to reproduce or distribute any of the work on this Web site in any manner or medium without written permission of the author.