Many people mistakenly equate email marketing with spam.
All reputable email marketing campaigns contain forms which allow recipients to unsubscribe easily. Most people can now receive email in HTML format, meaning that the email looks like a web page, with photos, graphics, and clickable links. Successful email marketers can track what percentage of recipients clicked on which links in their campaigns, and tailor their future ones accordingly. Research reveals that the farther away people are from their computers when they see an ad for your web site, the less likely it is they'll remember your URL, and then remember to visit your site they next time they're online. This is why print, radio, TV, and other offline forms of advertising are not as effective as online ads.