Most companies are using the Web conservatively. They want to test the water before plunging themselves into full-fledged electronic commerce on the Net. The Web more often is used as a marketing, advertising and public relations tool than as a sales tool. Few companies are using the Web to support internal operations, although a significant number of companies are contemplating, experimenting with or implementing an internal network, or intranet. Most of the Web sites did not have the capability to query against corporate databases.
Most Web sites are updated weekly or monthly.
Reliability is considered the most important factor for the success of the Web site, followed by response time. Security is the third most important priority.