It makes no sense. It's like saying that Toyota measures its television commercials' effectiveness by how many people showed up at dealerships right after seeing a Toyota commercial. I have a feeling this study is going to be challenged, though. I'm sure that people are going to say that it's fixed. Regardless, I'm going to start using these results whenever I talk to someone about buying space on our site.
Online advertising works, especially for brand building.
For example, I can name a ton of websites right now that I've never visited but that I certainly remember and will use when needed. Just because I didn't click through the moment I saw the banner doesn't mean it wasn't effective. Lately everyone is saying that people tune out banner ads while browsing. Talk to us in our Message Parlor . All rights reserved.