The number of people who surf the Internet, the volumes of information and Web sites available, banner ads, promotion, public relations, online surveys, and new media all blend together into an ever-changing model of Internet marketing. In addition to knowing who and where your customers are, it is important to understand some of the newer forms of Internet marketing. The future of Internet advertising will no doubt include sending video clips or sounds to visitors. Stats and Facts Webcasts are the streaming of electronic data, such as sound or video, to the computers connected to a network. Of course, marketing is far more complicated than simple ads.
Public relations is another critical aspect of promotion.
Yet another important aspect of Internet promotion is forming alliances, partnerships, and affiliate agreements with other online companies to increase your exposure. In short, the goal is to get as much exposure for your Web site as possible in the media. If your site is sticky, your customers not only come back, but they also stick around. That means that they will look at other pages on your Web site or use your site to access other Web sites. Datamining Datamining doesn't involve bulldozers, dirt, or guys with lights on their helmets.