Another change is in corporate philanthropy. Corporations and foundations used to give to a general range of charities. Finally, many of today's wealthy individuals are young, have made their fortune only recently, and have a different perspective on philanthropy. They work 20 hours a day, and it's harder to get their attention. A fundraising professional needs to figure out how to build a relationship with these individuals.
Prospect research is a very important field.
Someone who is good at research can generate information about the giving history of foundations and corporations, as well as any specific agendas a donor might have. Good writers are key for writing proposals, as well as are on-line fundraisers. Special events are an important part of the donor cultivation process, so a Special Events coordinator assures that an event goes perfectly . People come to fundraising from almost any walk of life. A liberal arts background is ideal because it emphasizes excellent reading, writing and communication skills.