Instant Alerts Get email Alerts on stories that match your interest. To choose a keyword, click here. Choose the right expert at the right price, anytime day or night, at PC World Expert Help .
Most people still think it's what's inside a PC that counts.
And frankly, when I first started hearing about form factor, the concept seemed a little repugnant. You don't buy a PC for what it looks like but for what it does. The answer is, you shouldn't. And that's why nearly three out of four PC World readers say they pay no attention to shape and color when choosing a new machine. But the more I looked at some of the odd new form factors, the less odd they seemed.