The process was tedious, and kept the consultants from interacting with the marketing teams - forcing them to make decisions in a vacuum. The E.piphany E.4 system easily extracts information into a prepackaged data mart. Other solutions that HP considered weren't as easy to use as they appeared, requiring the creation of a data warehouse. Because the E.4 system is Web-based, it's simple to use and doesn't require any client administration. The E.piphany E.4 system is solving similar problems in other HP divisions as well.
Marketers can now track, analyze, and target resellers directly, without the help of consultants.
E.piphany allows marketing groups anywhere in the company to create their own targeted promotions, segment their audience according to detailed criteria, and track the success of their programs.