Whether your name is Jose, Melinda or Chad, it means something to family and friends. It's all part of your identity.
Organizations have identities too.
The recent AARP Voter Express Bus Tour, a cross-country effort to encourage Americans of all ages to express themselves on election issues, is just one way AARP reaching out to more people. As part of this tour, citizens like Marie Metzler, shown here at an AARP rally at the Connecticut Historical Society Museum, could actually sign the bus to show their support of key issues. As audiences change, brands need to be updated to ensure organizations stay relevant. By now, you have probably seen AARP's new logo, which is intended to reflect subtle but important changes in our Association - not a completely new AARP, but rather an updated, more contemporary organization. The new logo is just the first step in a multi-year branding campaign.