If the number of unique visitors to your web site is not increasing, consider modifying your marketing strategies, both online and off. Try some web-based marketing, like sending email newsletters to your customers, or submitting your site to different search engines. If certain keywords help people find your site through search engines, use those words in your other marketing efforts. If your visitors tend to leave your site from one particular page, try something new with that page s content and design. Once you know which Web sites refer the most visitors, consider advertising with those web sites.
Most web site hosting companies offer some type of traffic reports.
If you haven't built your web site yet, take advantage of an online web site-building service that offers statistical site reporting. There s no such thing as a finished web site. Your web site is a work in progress. Maximizing your e-business potential involves a tremendous investment of time and energy. The most successful sites continually experiment, tweak and revise according to their customers needs.