When CLEC-Planet spoke to Angell and Howell, the tour was still in its early stages. It kicked off in hometown San Francisco. The only tangible result the company could point to so far was one article in Business Times which could not have had much impact on prospective customers. But that doesn't faze Howell. That there is a need out there for education, and that broadband is hot right now.
Readers are interested.
It's important that we get out and have time in these local markets, that we meet people face to face. And of course for radio and TV you often have to be on the spot. It's really technology marketing 101 sell benefits not boxes. Bagging a reputable and credible spokesperson such as Angell was a coup for NorthPoint, and one that may be difficult to duplicate, especially for smaller CLECs. Still, there may be someone within your organization you could promote to and as a guru.