The purpose of your signs are to attract attention and convey the feeling of an exciting and vibrant sale event from start to finish. The more signs you use the more your store will appear to be different and attract customers. Signs are an important part of the customer's perception of values. Signs can significantly change your store image. Signs can enhance the values of your merchandise.
Research shows signs increase the average sale transaction.
All merchandise must be made accessible for the customers to see, touch, and smell. Items behind the counter are difficult to sell. Arrange your merchandise by size and categories - It is important that your customers are able to easily find their size without wasting time. To help motivate your customers to buy, don't make your customers play the stupid retail game find the price on each and every sales tag. Do not have two or three price tags wrapped together showing different prices.