At the executive level, there aren't many classes that can teach the complex, and often political, skills that are unique to each organization's culture. And by the time executives reach the upper level of the organization, the company has invested a substantial amount of time and money in them, so the company doesn't want to lose them to the competition. Providing an executive coach to a key executive is a retention perk, while also adding value to the organization. Coaches are used much like a personal fitness trainer. Executives want to improve their performance and their image in the organization.
Most coaches work with their clients for six months to a year.
Entrepreneurs have been quick to embrace this phenomenon, particularly younger CEOs who recognize that they must get up to speed quickly. Sometimes the CEO or executive is gifted in one area, say, finance or sales, but is weak in people management. A coach is a trusted confidant who can help executives fill the holes in their experience. And there is no better classroom than the one they live in every day. But how you structure the coaching experience and the coach you choose will have a huge impact on its success.