And if there is some situation that suggests that individuals have a social responsibility, I'm not entirely sure that the same can be said of businesses. I don't think it translates. People want to avoid responsibility for the world they are a part of. We bitch and moan about the world at large, and then look to someone else to fix it. The best response I can think of to WAVE is to simply not partake of their service.
Parents ought to be more involved with their children, their education, and their socialization.
Schools could be far more encouraging and welcoming of diversity and differences. Young adults could step up to the plate as role models for younger children. We could all start spreading the message that 'jocks' and 'goths' and 'geeks' and 'preppies' are all just people. We all deal with similar problems. One set of interests is not better than another.