You are going to need to keep a constant gentle pull on the line, gradually leading, rather than dragging, your fish to the shore. You can keep the pressure on by starting each page with a benefit and finishing it with a teaser or an unfinished sentence that links through to the next page. And so you can lead your fish to the shore. You need to decide which single action you want the fish to take, the one that is most crucial to your business. This must be the focus of your website.
Navigation needs to be simple and obvious.
Keep the route to your final action page as short as possible. If you can do everything on a single page, do it. Don't throw up weeds that your fish could tangle the line in. Additional content needs to be relevant to your desired action, and links should quickly pull your fish out of these weeds and back on course. If you're selling something you need to weed out banner ads and links to other peoples sites on the route to shore.