By Mark Cristall Sales vs. Marketing. But as a professional with demonstrated success in both the sales and marketing worlds, I can assure you there is a place and a need for both. Indeed, sales AND marketing strategies and tactics that complement and support one another can drive and build sales and profits to new levels. Let me share with you a few comments I have heard recently in my travels.
Marketing is an activity savvy companies engage in year 'round.
The key to successful marketing is not a splashy campaign to get the phones ringing when times are tough, it is a process that demands consistency through all phases of the business and sales cycle. Even the most outstanding product or service requires you to bring it to the right market at the right time, and then generate sufficient positive awareness before a single sale can be made. I don't need marketing. Instead, I pay a sales force. Besides, my products and services are bought not sold.