Instead, web users want to get information and get out of the site, or they want to explore a topic and related subjects. Most web sites do not work. We recommend getting user feedback on your site, and making your site an exception. Yes, but we have a highly skilled marketing communications group for our web site. The web is a different media with different rules than print or TV media.
Print media can do fantastic things with images, text, and visual detail.
TV can produce wonderful, fast-moving shapes, colors, sounds that command viewer attention. The web, on the other hand, conveys its message to people with limited attention spans, little tolerance for frustration, and high demands for clear paths to desired information. The web requires a different writing style, different limits on graphics, and new requirements for organization. A lot of time and money will be wasted on a web site without meaningful user feedback, particularly on how well people can navigate through the site to find what they want. You may give each page an identifying name, server, and channel on the next lines.