For example, with our 'You Can Bank At Home' ads, the response rates are higher than our name and logo ads. People are more likely to click to find out about a product than to find out about our company. Burnout rate for an ad is faster on the Internet.
People go back to the same page on the Web more than they do to the same page in a magazine.
An Internet ad is most effective when it is integrated into an environment. Animation may draw attention to the ad at the expense of the site. Good banners must contain an attention-getting element, a call to action and a reason to click through. Need content that ignites clicks. Tell them to give you a click.