Consider how much better your Web site would be if it was myth-driven . Perhaps error messages are bequeathed by the evil sheriff. For the user, the site is like a story unfolding with every click through the use of characters and themes in a way that transcends language. Myths are large scale and they have room to grow . Myths can span cultural and generational boundaries .
Myths provide a framework that helps users remember details .
Speak like the narrator , not like a book reviewer. Myths are stories so your site should communicate with the person that is engaged with your site. Avoid simply spouting facts and figures. Build tension and conflict to be resolved. Let your site offer a solution via a product.