Copyright need not be an important issue. Publishers want to continue to publish, but don't need to own the author's words. Authors are a critical element in the chain. What is Interesting, Surprising, etc The results are encouraging, especially the importance of postgraduates in the Humanities and Social Sciences, and potentially in the Arts. Initially academics showed interest in using SuperJournal, but this diminished.
Postgraduates show more interest, and they are the academics of the future.
Academics have an average age of 50 and are not interested in learning about electronic journals. The number of non-repeat users is disappointing, but there are factors that explain it. The results on depth and breadth of use are interesting. Users have not viewed SuperJournal as a research project, but as a service. Users seem interested in simple features rather than multimedia.