Nothing can be worse than having a low traffic website.
Well, let me tell you something. A site that garners between 100 and 500 pageviews daily. A site which totals 500 to 5000 pageviews a week. A site that cannot sell advertising on its own, which is too small for the major players in the online ad selling business - Double Click, Fly Cast and the sort. A site which the owner is proud to talk about to his friends and family, but which he can't convince a sponsor to adopt or an advertiser to display banners on.