But if you do need to give a measurement and you are writing for an American readership, stick to inches and feet rather than metric units. When giving statistics, such as the success rate of a new medical procedure, compare it to other similar procedures to help the reader put it into perspective. Finally, try to help the reader visualize abstract concepts by using metaphors. Use graphics to make your points clearer and more reader-friendly. Work with editors to develop sidebars, bulleted lists, pull-out quotes.
Numbers can also be attention-grabbers.
Turn passive verbs into active ones. Pay close attention to verbs - use colorful, lively ones. Study good science writing. Analyze what makes it so readable, and incorporate what you've learned into your own efforts. My advice is to collaborate with a writer.