The Executive Marketing Council serves a critical leadership role in helping the university define, focus and direct marketing efforts. The council reports to the chancellor and is coordinated through the Office of University Relations. Initiate a process of introducing new marketing ideas to the plan from various internal and external sources.
Marketing is carried out to many different publics from many different units of the university.
This is a flexible plan that does not intend to exclude or diminish other marketing efforts of the university. This council is open to new strategies and ideas in order to provide better marketing assistance and coordination. University Relations coordinates the activities of the council with other administrative units and groups at the university. This plan is also intended to reflect the mission statement of UW-Stout and to inform faculty and staff of the ongoing marketing activities targeted toward external markets. Each institution of the University of Wisconsin System shares in the mission of the system.