Listings at the top of pages or search results will be 'clicked' most often. These options should be viewed as primary means of generating additional traffic from Scotsmart. Exact position within Sponsor section on Theme Pages is not guaranteed. However, on these additional categories it will not appear in positions 1-4 which must be purchased specifically. Keywords may be purchased ensuring that any search for that word puts your entry at the top of the search results.
Purchase includes plural and singular.
Visitors can search for multiple words and phrases, in which case your entry would appear at or near top eg. However the exact order cannot be guaranteed. Purchasing keywords also gives Sponsor status, but not in positions 1-4 which must be purchased specifically. These are more suited to brand building. It is generally accepted that visitors do not click banners and buttons as frequently as they used to.