Experiencing pain must be more than an idea, it must be real to the listener. If we fail to successfully share our winning ideas that require change, then they are not accepting these ideas because they still associate too much pain to change and we simply have not done your job. Nothing will get a person to change their point of view or buy a product if they are still unconvinced. You must help the person see the obvious and clear benefits, emotional and logical to accepting your products and services. Your job as a communicator on the way to the top is often to paint the status quo as miserable.
Most people have a fear of change.
It is often genetically hard wired within them and when not, fear is imprinted early in childhood. Therefore, when painting the status quo, it must hurt to experience it. You must bring out the pain of not changing and make it vivid. Someone who associates no drawbacks or very little pain in the status quo will not accept your proposal. The Amway Corporation has utilized a wonderful tool for helping potential distributors feel the pain of failing to become Amway entrepreneurs.