Generally speaking, the more complex the grid, the longer it takes to put it together. Keep in mind that the number of columns in a grid do not necessarily indicate the number of columns of text. The nameplate or banner on the front of the newsletter is an important unifying element for the newsletter. It is the first thing that captures the reader's eye and should provide immediate visual identification of the newsletter. It can set the tone of the newsletter and distinguishes it from other newsletters.
Nameplates frequently have a title and subtitle.
Short titles with short words are often most effective. The subtitle identifies the producing organization or the purpose of the newsletter. Body copy Choosing the typeface, type size, line spacing, alignment, and other specifications for the body copy is an important step in creating the design and appearance of your newsletter. Visual appearance can be improved by paying attention to body detail. Reader cues These elements give direction to the reader in moving through the newsletter and highlight key information and points of interest.