The Phone Militia will help everybody at your party to get loosened up and have a great time. Get them warmed up with a feature, help them out a little with an application, and focus on the benefits. Just one of the benefits of your music would be that it's great to meditate to. The benefit of your music is that it will fill the dance floor. As I've illustrated in the above examples, you can use a FAB to sell just about anything.
People do it all the time with food, clothing, and entertainment.
The next time you're trying to get booked, try making a FAB for why your band should be hired. You'll be way ahead of everybody else. David Hooper is the founder of Mind Kontrol Records and Kathode Ray Music , an artist development organization specializing in promotion and marketing of independent musicians and bands. He is known for combining traditional music business knowledge with the guerrilla marketing necessary for independent bands to compete. He has worked in the past with Lords of Acid, Marcy Playground, and bush.