Right from the beginning, Newcombe emphasizes that EC is not something you can buy off the shelf. EC is built using one or more enabling technologies along with several supporting technologies, management techniques and legal policies complementing the picture. What Newcombe therefore does is to review those cases where electronic technology and program re-organization have been combined to good effect. Planning for electronic commerce begins with identifying a need and then developing a strategy for fulfilling that particular need. The technology component comes last.
Planning begins by asking questions.
You will need the book to get those questions, and I can assure you they are the right ones. One of the best ways to get a handle on all the requirements for making EC a success is to develop a strategic plan. All of the stakeholders involved in the identified need should be part of that strategic planning exercise. I will give Newcombe the last word. Work constantly at building trust.