City residents support themselves through occupations such as tanning leather, weaving, or a variety of similar commercial activities. The long petticoat-type skirts worn by rural Marwari women make them easy to identify from a distance. Village parents forbid girls to abandon the traditional dress, which is worn at all times. However, when young women travel to the city they convert to the Pakistani women's full pants and long top so they will blend in with the rest of the population. The Marwari are a generous and hospitable people who gladly share what they have with passing caravan travelers.
Marriage is considered more of a union between two families than between two individuals.
Most marriages are arranged, with much care given to the caste and social rank of the bride and groom. In rural areas, a young couple generally lives with the groom's family. One example is an animist ritual for the dead that calls for sacrificial dough balls made of wheat flour and water to be left out for the crows. If the crows eat the dough balls, the Marwari believe the spirit of the departed person is in torment. Pakistani Muslims criticize the small number Muslim Marwari because of the strong influence created by the Hindu Marwari.