The different promotion methods are all different forms of communication that hopefully will encourage customers to choose a specific product. Promotion and the Demand Curve Shifting the Demand Curve. Promotion may help the firm make its present demand curve more inelastic, shift the demand curve to the right, or both. Basic Objectives of Promotion.
Promotion helps customers learn about products.
Promotion is used to convince the market to buy the firm s products instead of some other purchase. Promotion is used to keep the image of the product fresh in the mind of customers and others in the target market. Promotion efforts may be targeted to increase the demand for the firm s products.