District Managers from the United States and Puerto Rico then had an opportunity to give feedback on the guidelines and make recommendations about how they could be introduced to store managers, and ultimately all associates of the company, most effectively. With the backing of this key group of Parade leaders, the policy was on its way to being introduced company-wide at Parade's 2000 National Managers Meeting in Atlantic City this past March. It was great to have Mary Lou at our March meeting to facilitate break-out sessions with our managers about the new dress guidelines. We view our managers as mentors on many levels, and it is essential that they understand and can represent the new guidelines to their store associates. The managers came away from Mary Lou's session with many valuable insights about using image as a business communication tool.
Parade clearly understands the importance of visual impressions on the customer experience.
It is terrific to work with a senior management team committed to helping their employees at all levels understand the power of dressing well.