Samples of cards, brochures, fliers and presentation pieces let you see what works. Once you have attracted potential clients, sample scripts help you through the sales process and allow you to choose the type of approach you are most comfortable with. The majority of the data is based on facility-based training operations. Number of sessions offered by business and reported by trainers, fees paid, relationship to other club programs and compensation surveys. A wide-ranging collection of articles that provide background and application to program design.
Populations covered include kids, men, perinatal women and older adults.
Programming variables are itemized, with suggested modifications to help clients reach fitness goals and stay motivated. Common medical conditions are covered, including back pain, heart disease and diabetes, and six case studies apply the principles. You'll discover how to assess and understand their needs, set relationship and business boundaries, and solve relationship problems. Learn how you can help clients commit to a fitness regimen and focus on their exercise performance, and help yourself overcome clients' objections to your suggestions. From the trenches comes practical advice from trainers who've been on the front lines of running a successful business.