A hamster swims in a goldfish bowl.
Olives sit in a gumball machine.
A striped straw sticks out of an open jar of peanut butter. And a dab of toothpaste sits on the end of a screwdriver. National advertising aimed at the general public is an unusual step for a traditional staffing agency in Canada but Adecco Employment Services Ltd., which considers itself a leader in the business, has launched the campaign in a bid to become a household name. Brand awareness, as well as a desire to educate the public about changes in the staffing industry over the last 10 to 15 years, is what it is all about. We wanted to do something that would break through the clutter of advertising.