They grab the visitor and pull in extra money. They are Impulse Sales Items. Mike's Little Internet Goldmine is the first Impulse Sales Item for websites. Join and publish your ad or write-up. They attract like honey attracts flies.
Promotion is the nemesis of every website owner.
Without it, he's dead in the water. Everyone visiting your site will spot the words. He or she will check it out. He or she will join and put the program up on his or her site. 58 million people ply the Internet.