Connections between ideas are confusing or missing. Problems with organization make it hard for the reader to get a grip on the main point or storyline. Clearly, the writer is involved in the text, is sensitive to the needs of an audience, and is writing to be read. The reader feels a strong interaction with the writer, sensing the person behind the words. The tone and voice give flavor to the message and seem appropriate for the purpose and audience.
Narrative writing seems honest, appealing, and written from the heart.
Expository or persuasive writing reflects a strong commitment to the topic, and an effort to bring the topic to life by anticipating the reader's questions, and showing why the reader should care or want to know more. The result is pleasant or even personable, but not compelling. The writing communicates in an earnest, pleasing manner. Moments here and there surprise, amuse or move the reader. Voice may emerge strongly on occasion, then retreat behind general, dispassionate language.