Consumer focus groups provided a first read on the range of attitudes, behaviour and vocabulary. Levels of involvement and issue focus vary greatly from region to region. The most active also tend to expect consistency - you cannot produce one environmentally sensitive product and an alternative that is not. For most consumers, the environment is one attribute among many. Sensitive products will be bought only if they are convenient, of the same or better quality and at the same price as other products.
Packaging is most frequently the focus of discussion.
Most consumers see environmentally friendly and body friendly as two sides of the same issue. Credibility is a major concern, particularly among the best informed. There is little available for them to buy, and information is contradictory. Return to Index Page Implications Except for a small segment of the population, there appears to be no direct link between having environmentally sensitive products in the home and concern about the environment. Part of the problem is a lack of consensus on what is or is not environmentally sensitive.