We offer a flexible platform that allows our customers to adopt the special sections they are running to meet their own design needs. Tribune Media Services will be launching an advertising and marketing campaign to promote the new partnership. An extensive marketing program that involves direct mail, advertising in a number of trade journals and participation in trade shows is planned. As well, CityXpress will also be conducting a parallel campaign. The products are now being introduced to each sales force and the sales campaign will be launched at the beginning of July.
Revenue is handled through a revenue sharing agreement between the companies.
This is the biggest partnership to date for CityXpress. While its customer base has grown significantly over the past six months, up until now, the company has had approximately 19 newspaper customers implementing approximately 45 online Xpress Special Sections, including such major customers as Freedom Communications and Lee Enterprises. First, I should say that this partnership is fundamentally different than those with other media companies. In the latter case, our agreements are to launch special sections for their newspapers. The agreement with On the Mark Media is a strategic partnership that sees the two companies cooperating to develop and market a complementary suite of print and online special sections.