The second shop opened in May 1999. Amoroso and McCleary pride themselves on being anything but conventional. Learn by doing. We try to do something different because D.C. is a very black-shoe kind of town. We're trying to get women to branch out a bit.
Nothing says lighten up like the store's semi-annual sales.
Most of the people that work for us are very young and fun. We might carry some of the stuff that Nordstrom carries, but we're going to present it in a way that makes it look different. At the Georgetown site, one large, red comfy sofa sits in the middle of the majestic space. Three giant rectangular mirrors line the back wall, while the side walls are dotted with shoes from Steve Madden, David Aaron, BCBG, Anne Klein, Me Too and Kenneth Cole, to name a few. Most of the metal fixtures used to display the merchandise are handmade by local artists.