Reporters should be dedicated to providing accurate and impartial news. Accuracy is important, both to serve the public and because untrue or libelous statements can lead to costly lawsuits. A nose for news, persistence, initiative, poise, resourcefulness, a good memory, and physical stamina are important, as well as the emotional stability to deal with pressing deadlines, irregular hours, and dangerous assignments. Broadcast reporters and news analysts must be comfortable on camera. All reporters must be at ease in unfamiliar places and with a variety of people.
Positions involving on-air work require a pleasant voice and appearance.
Most reporters start at small publications or broadcast stations as general assignment reporters or copy editors. Beginning reporters cover court proceedings and civic and club meetings, summarize speeches, and write obituaries. With experience, they report more difficult assignments, cover an assigned beat, or specialize in a particular field. Some news analysts and reporters can advance by moving to large newspapers or stations. A few experienced reporters become columnists, correspondents, writers, announcers, or public relations specialists.