He has been contributing his articles to various newspapers and magazines in the world. Welcome India Infoline Chat users. The world market is in a glut. Too much supply not enough demand. Bad times for the moment.
Prospects look grim world over in producing countries.
Coffees are not getting the kind of prices they deserve. Growers all over the world keep a watch for these times of distress. Frost tends to decimate quite a bit of the crop. It is a kind of family planning mechanism at work in coffee every once in several years. Brand Equity would be a pretty macro term today.