The lower your prices are, the higher your volume has to be. Ultimately, there will only be a few survivors in your category and most if not all of those companies won't be making a profit. You already have an idea how create a foundation for building long term business relationships. Here are the steps we recommend you implement. Make your web site easy to use.
Nothing is more annoying to a customer than a web site that is difficult to place an order on.
If your customers cannot complete their order in 4 - 5 screens or pages, then your shopping cart system is too difficult to use. Make sure the customer receives a copy of their order automatically once the order is placed. Provide your customers with a confirmation message that the order has been received. Provide your customers with a shipping confirmation message and a tracking number. Make your phone number highly visible on your web site.