Now you're faced with dead ends almost everywhere you turn. You can allow the viewing of unrated material on a case by case basis with a password but because the greatest majority of Internet content is unrated, that tends to gets old fast. If enough people follow our program, for web developers the issue will become simple economics. Omit rating and lose market share. Make that market share great enough and they will lose revenue.
People listen when money talks.
What the Web should be. What the Web CAN be.