Define your primary targets, as those people who are in the best position to achieve what you want done. If your chosen route to the decision-makers is not working, take a step back and look for a new 'way in'. Spend time nurturing relationships with your targets. Think about targets in terms of individuals not institutions. Learn as much as you can about the individual, and about their organisation.
Public awareness is a key component.
Objectives should be realistic. The credibility of the advocacy group is key to having sustained influence. NGO advocacy Advocacy involves considerable time and resources, including skilled personnel. Campaigns in the North should involve partner organisations in the South. This is not just a question of maintaining legitimacy, but also of being in constant touch with local realities.