The key to the success of the Main Street approach is its comprehensive nature. Promotions markets a positive image of Old Town through advertising, retail promotional activity and special events. Design tries to get Old Town into top physical shape by creating an inviting atmosphere through window displays, signage, sidewalks, lights, landscaping, etc. Economic restructuring helps define what businesses are needed to make Old Town prosper, recruits new businesses and converts unused space into productive property. This means taking inventory of current businesses and identifying opportunities for new businesses.
Membership is more than enrolling new members.
It also has the tough job of building consensus and cooperation among all who have a stake in the area, as well as recruiting a volunteer base.