Simple navigation means using easy to understand menus and never putting the visitor into a dead end page. Search engines can send a customer to any page of your site. So it is extremely important that you make it easy to get back to the homepage. Always tell your customers how to reach you. Good Web sites have a number of ways for their customers and prospects to be in touch, and to send along feedback.
People like to be able to talk to someone on the phone when they have questions.
If they can t reach you, they will move on to a company they can reach. Remember that building a successful Web site takes time and continuing effort. Incorporate these Ten Tips into your design and your site will begin to stand out for the millions of other sites on the World-Wide Web.