The second step in deciding if you could profit by adding value to your product is to determine the volume of product you would need to produce. Building a very small plant in an industry served by large plants will result in failure. To better serve customers and meet their needs, you need to know who they are. To market effectively, you need to know the characteristics of the users of your product. Different words and messages are used to sell to different people and markets.
Older people respond differently than younger folks, and men respond differently than woman.
A key aspect of value-added marketing is developing an advertising campaign that informs customers about your products and the value you have added to the product. They buy solutions to their problems. They buy things to meet their needs. Your marketing campaign should focus on the benefits your customers will receive from your SFPs. Many customers get their first impression product from your packaging and marketing literature.