Radio Radio listening habits vary according to listeners' lifestyles. For example people who are not working have the radio playing for a lot longer and enjoy having it in the background, whereas working people and students listen in the mornings, in the car on their way to work, and when they return. Most listeners enjoy a variety of radio programmes including news, music, dramas and informative programmes. Younger listeners want more music programmes. For African respondents radio has a dual purpose, as entertainment and a social medium which enables people to hear about friends and relatives.
News is very important to all radio listeners.
Whites, however, listen to the news on the radio instead of television, not the caste for other groups. Television Television viewing patterns vary depending on individual circumstances. This is particularly true at the lower end of the socio-economic scale. Viewing differs depending on factors such as access to own TV set, access to electricity and so on. Questions of personal preference and choice are complicated by issues of power - whose television set is being watched, and who decides what programmes are to be watched.