Attention is given to how to manage change and the impact it has throughout the organization. As firms vie for a greater share of the market in their respective industries, they are coming to realize there is a critical need to understand their potential customers. They are also introduced to the marketing concepts of price, product, place, and promotion. Re-engineering, downsizing, and improved productivity methods may make a company more competitive, but they do not ensure that a company will increase of even maintain its market share. In many cases, these can actually have a negative impact on product innovation.
Participants explore the importance of supporting innovation and new product development.
They also examine the processes and strategies needed for developing new products, enhancing current products, and redesigning old products. It explains how and why production methods must change to meet the demands of today's environment. Emerging management concepts and tools designed to meet the productivity challenge are also introduced. Organizational analysis is the process of observing and interpreting the internal environment of an organization. It is critical to managers and team leaders because effective action is contingent upon an accurate reading of the organizational environment in which they operate.