The amount or type of information you know isn't even the top priority, Ludwig said. It's just impressive if their knowledge of something about the company shows why they want to be here. If they say, 'I believe in this company because I know you're involved in these charities,' then find. The motivation is often different, but it's good to know that something about us is important to them. Others who hire workers in Kansas City agree.
Rice recruits professionals such as architects, engineers and scientists.
But checking out the Web site or picking up an annual report at the receptionist's desk the week before an interview also are important steps, Rice said. Part of initiative is doing homework. And when you're hiring, you're looking for someone who has some initiative. You're also looking for a certain level of confidence. Having done your homework both builds confidence and reduces the fear factor of the interview.