This generated an interest among the doctors leading to quick response for the product Relief an anti-cold preparation. This is a novelty compared to others like parties, cocktails, dinners etc. Therefore, there is no innovation in that respect. Emoform improved their market through dental checkup campaign. People have realized that it is better to develop good relationship with the customers so that they don t switch over.
Relationship marketing is defined below.
Any factor not up to the mark can lower the relationship. Companies like Alkem have the practice of receiving well-known doctors at the airport by senior managers especially by product managers. This will give an opportunity to accompany the doctor to the venue and take interviews during traveling with him. This is an excellent innovation in market research. This also helps to develop relationship.