For Successful Interviews Simply being informed about an employer does not guarantee a successful interview unless you can effectively use the information. This is no easy task and simply spouting facts or statistics.
Most employers have literature describing their organization and opponunities.
Major employers provide annual reports and company literature while smaller organizations publish brochures, fact sheets and annual reports. One of the best ways to research employers is through the Employer Reference Section of this Placement Manual. You are not being tested on how well you've memorized information on the organization. There are ways, however, to show how your skills and background meet the employer's needs using the information you gain. Most interview questions can be answered in three to four statements if you've thought about the points you want to make beforehand.