By following the steps outlined below, you can promote your firm on the Internet without having to maintain your own Web site. If you have a local, general practice, you probably advertise in the yellow pages and may also participate in civic activities to bring positive attention to your firm. Many of these sites have links to maps, directions, and other information. If you can't find yourself on these sites or if the information is wrong, you can easily add or change information for free. If you belong to your town's chamber of commerce, make sure your firm is listed on its Web site with as much background information as possible.
Many newspapers also have Web sites promoting local businesses.
Again, at little or no charge, you may be able to procure an online listing for extra exposure. Legal Directories on the Internet Martindale-Hubbell and West Group represent just the tip of the iceberg when it comes to legal directories on the Web. Participation in one or more of these directories can promote your firm without the expense and hassle of maintaining your own Web site. A basic listing on West's site costs nothing. For a fee, you can have a more in-depth listing, or a Web site using one of West's law firm templates.