The Company generally seeks out markets that have in excess of one million people in the Statistical Metropolitan Area. The Company looks for sites in the more affluent upscale neighborhoods conveniently located close to higher-end retailers in the market. The Company has a modest physical expansion rate and will never sacrifice the quality of its operations for growth. J. Alexander's differs from most casual dining concepts in several ways. The Company uses a variety of architectural designs and building finishes to provide its guests with one of the most attractive environments in the restaurant industry.
Original artwork is used as a decor accent in each one of the restaurants.
There are no gimmicks in J. Alexander's. Quality is evident in every aspect of the building from the restrooms, to the kitchen, to the pub and to the dining areas. The Company is strongly committed to using only the highest quality construction materials and design elements for its restaurants. The Company uses several different building designs to complement the concept in each individual market. J. Alexander's is not a cookie cutter concept.