The lead sentence is the basic idea, expressed as clearly and briefly as possible. It will be what grabs the reader's attention and what makes the reader decide whether or not to keep on reading. Make it interesting. Focus on people, then places, then things. Be sure all the information that is needed comes early in the story and extra information is towards the end, in case your article is cut.
Reporters have to fill specific spaces and sometimes have to cut off an inch or two.
You don't want to lose the most important details. Leave another inch, and type your lead and the rest of the story. Be sure to double space, and indent each paragraph at least five spaces. Try to limit the news release to one page. If you want to use photos, check with the paper first to make certain that your article will be printed.