They are hoping to mirror the success of their Elmwood Avenue location, but so far the Hamburg location has lagged behind the Buffalo store. Schueckler sees the success of the village store hinging on the vitality of the village. To me, you have to bring something to the customer beyond the value of the product. It's not just a commodity. With the addition of the Tree House, Le Metro restaurant and Dolci bakery, Buffalo street could be called Elmwood South, and Village Crossroads craves that same type of shopper identification.
People do shopping trips to East Aurora.
People do shopping trips to Elmwood. Mayor John S. Thomas praised the efforts of the Village Crossroads group. He said the village's hiring of Janet Van Huizen as a part-time marketing consultant and liaison to businesses also should help the village. Betty B. Newell, president of the 950-member Hamburg Chamber of Commerce, said the infusion of new businesses can only help the village. Newell said the chamber wasn't made aware of particular problems or challenges that merchants in the Main-Buffalo area were facing, but stands ready to help.