Start the day with a fresh brewed cup of organic coffee at home instead of a quick fix from the corner, drive-through espresso bar. Relax, enjoy that rich taste and make the most of this early morning ritual. As in all of your food choices, seek out and buy organic whenever possible. This personal choice has far-reaching, effects on our global community. Buying organic reduces exposure to toxic chemicals for both grower and consumer.
Most organic producers are also smaller, family run farms, often part of a producer cooperative.
This supports a more sustainable, equitable economy whereby the profits generated, benefit the grower instead of Wall Street speculators - coffee is the second highest traded commodity on the planet, right after oil. Raising That Bean Coffee grows best in a shaded environment - organic coffee plantations increasingly grow the coffee in the shade of thinned existing forests or in the shade of other crops like bananas. This existing shade canopy is highly beneficial for migratory birds who, when traveling, need places to rest and feed on insects. The coffee plants in turn benefit from the natural pest predators reducing the need for chemical pesticides. On this complex planet of ours, each link in the chain benefits through this process - the earth, the winged ones, the growers and you, the consumer.