We all do it every day. Some make, add-to or append culture close to them within groups of friends or families or other small social groups. Others choose to engage with the cultures that are the intercommunications between these groups which is often seen as media, or collective imaging. Within this area artists and the media work generating images that can often be the valuable asset of a company organisation or country. Kick their legs from under them.
Most artists think that they are rebels, or at least a teeny-weeny bit.
Artists are playing their part in the servile-economy by making these repressive techniques appear creative. I don't know. They have not been invented to make life more fun and easier. A company does not buy computers to make its employees happy. Whilst saying this computers can be fun, can be a political weapon and can offer some pleasure.