Eircom and its multimedia arm Rondomondo are clueless when it comes to pay television.
Pay television is one of the toughest and most ruthless businesses apart from organised crime.
The aim of any pay television operation is like that of a drugs pusher - to hook the punter, get the punter addicted and take his money. Of course Eircom are well used to extracting money from the Irish public since they have been hammering them with extortionate phonebills for years. The bumbling management of Eircom has resulted in Eircom trying to sell what in effect is the family silver, Eircell, and holding on to an ever diminishing business - the fixed line business. Eircom has apparently decided to try and find another business to get into. After all, its internet activities have been little more than a joke.