This work provides much of the business orientation a person needs in order to seek faire compensation for their work. Each section focuses on a specific era from the past 100 years, studies and presents the icons and design influences of that era, and evaluates the effectiveness of the elements in the work of today's top designers and design firms. Each project featured examines the design concept, inspiration, and purpose of the design, discussing the special effects the designers are trying to achieve with an eye toward historical accuracy. Famous examples of provocative graphics are Bennetton's controversial identity campaigns and Calvin Klein's head-turning clothing advertisements. Consumer's are bombarded with an overwhelming amount of choices, as a result designer's resort to the shock factor or an in your face style.
Provocative graphics turn heads.
This book not only addresses letterforms as calligraphy books do, but it also provides insight and information on letters in regards to decorative styles and application. Provided is clear instruction and the practical tools, creative inspiration and templates for crafters to make words a decorative element in their projects. Hand Lettering for Crafts starts out with basic information on tools and materials. Then there are great tips on transferring and using the computer to help your out if you handwriting and calligraphy skills are lacking. The projects follow, and are broken up into lettering styles including romantic, modern, decorative, and vintage.