Ph. D. Chapter 10 Practice Questions 1.
Product positioning is an attempt by marketers to A. achieve exposure through effective shelf space.
B. obtain a prespecified semantic memory in the mind of a target market. C. obtain attention by associating the product message with other messages in which the consumer is interested. D. obtain exposure by placing ads in media in which the target market is interested. E. none of the above. Learning based on an association between stimulus and response is called A. diffusion.