It can be a how-to article, a position paper on an issue of concern to readers or a response to other written material. Check with an editor before writing the article to gauge interest. These can offer your opinion on an issue or a response to previous editorial coverage that supports or offers a different point of view. Letters should be short, normally two or three paragraphs long, using statistics, reasoning and substantiated claims rather than impassioned statements. Letters to the editor should be directed to the editorial department.
Most newspapers have a section that lists coming events in the community.
Use them for special events, lectures, exhibitions, grand openings and more. Business sections of newspapers often devote space to area businesses and people. Whether you are announcing a recent promotion or a company award, business sections are a good place to gain exposure for your organization. Volunteering to speak for area organizations, such as civic and service clubs, chambers of commerce, schools and social organizations, can lead to media exposure. After you secure a speaking engagement, alert the media by news release or media alert depending on the timeframe.