We want to increase an awareness of our sport and foster automotive technology. Our goal is to ensure the promotion, growth and protection of the sport of off-roading in the United States. Pratt said four events will be held throughout the year, beginning in February. ARCA's president said the Goodyear series is seeking additional sponsors and improved broadcast television media coverage. Ron Wells, marketing manager for Goodyear light truck tires, said the company supports ARCA's expansion plans.
Rock crawling has an excellent future, but it needs to grow from here.
Wells said the new tire has been an instant hit. We're having trouble keeping the larger sizes in stock. The tire has proven itself in rock crawling and on the Rubicon Trail. To the uninitiated, extreme rock crawling is an unusual sport. In the June Cedar City, Utah, event, nearly 10,000 spectators attended the event.