The shortage of water, the quality of water, the safety of water for drinking, and the conservation of water have all made headlines in recent years.
Many effective products are available for home use that improve water quality.
However, the increased attention on water safety serves as an invitation for con artists and unscrupulous sellers, who use deception and scare tactics when selling home water treatment equipment. People engaging in fraud are not sneaky-looking characters slinking around with slouchy hats and shiny shoes, as sometimes portrayed in warnings about consumer fraud. Successful con artists are appealing individuals who can gain your full trust and confidence. They have an unusual understanding of human nature. Rather than selling a water treatment system on its merits, some companies choose to prey on the public's fears that the water isn't safe.