On page 414, Hamilton wrestles with the idea of presenting one or both sides of a question. Keep this in mind as you analyze your audience. If you are not familiar with this very important theory, review Figure 13.3 very carefully. And then, remember to apply his ideas when appropriate. Hamilton does a fine job of demonstrating application on page 427 in Figure 13.4.
Plagiarism is more of a problem in academic circles than it is in business.
But any of them is suitable for the analysis suggested by Checkpoint number 5.