Viewers are comfortable with him. The least ideal anchorperson that we could have would be a person whose major interest and talent was simply reading the news and looking nice. Gordon Peterson is both respected for his reliability and his credibility. In New Orleans, Boyer has three top-rated anchors. He feels part of the reason for their success is their longevity.
People watch people.
They watch people and they prefer to watch people they like and are comfortable with. Everyone in town knows who Bill Elder, Garland Robinette and Angela Hill are. In our case, management has tried to impress on everybody that we are a community organization. Over the long haul, it communicates that these are trustworthy people that you like and you believe in. Jerry Turner is a good reporter.