Tim Farmer, Co-Owner, Computerland of Paducah, Kentucky As business owner, I am faced with a difficult customer from time to time. The old saying in the retail industry is the customer is always right. Sometimes, however, it seems impossible to satisfy customers. No matter what action or method the business takes, it is never enough to please some customers. No matter what the circumstances, when the business or the customer is unhappy, the business stands at a crossroads with a difficult decision.
Negative messages are always the most difficult correspondence to write.
If written properly, however, your image and your company s image will remain a positive one.