Research answers questions without expensive experimentation. Earlier this decade, LIFE Outreach International was the James Robison Evangelistic Association. The ministry was planning to change its name, logo, and the focus of its daily television show. They used comprehensive research to map out the best way to implement these changes. It ended up saving us hundreds of thousands of dollars in an educational process that we might have had to go through with our file.
Many ministries sell products to raise much-needed funds.
For one such television ministry, there was very little repeat product business, and converting a buyer into a donor was rare. The ministry commissioned a research study on this issue. The findings showed that people were quite satisfied with all aspects of the products they received. With research, they could instead focus their efforts on the real source of the problem. Research shows you how your organization is perceived .