In fact, the Willner products are premium products. We base the formulations on what we consider the ideal combinations, and specify the raw materials we feel are the best. The price comes out to whatever it does, and we leave it at that. It is not our goal to take over the supplement business by offering cheaper products. We want to offer better products.
Price is important.
But don t let price be your only basis for making a purchase. If a price seems too good to be true, it probably is. And remember, when it comes to comparing prices, you can do it with some degree of confidence as long as you are comparing apples to apples. If I charge one thing for Country Life s Chol-less, for example, and someone else charges less, then you can feel comfortable going with the better price assuming everything else is equal. But when you compare a branded product, Twinlab s Daily One, for example, with a house brand Daily One, you really have no way of knowing if you are getting the same thing.