They worked their way up to the sales floor, became buyers and now are directing strategy for a company that is entering a new Century. They have the opportunity to take a company in a new direction but are afraid that if they suggest a new route to success, they will be judged by failure if the program doesn't work. This puts them into a position of never having to make a mistake. And if they do not make mistakes, they will continue to be able to sit on the other side of the table each and every month. Sales are stagnant.
People seem harder to please.
They are so demanding when they have made the purchase. They are shouting price, price and terms at the potential customer. They don't want to be shouted at any more. The barn door is already open and the horses have already left. You need to have a check-up every year so you can see other sides to the issues you face.