I had done concerts for environmental organizations in the same circle as the Alliance and started talking with Daniel Katz and Leonard Schwartz, who at that time was chairman of the board. They're a really grounded, quintessential grassroots organization with a global vision. They stay focused and idealistic in a very real way. Unfortunately, in the last year I've seen a recurrence of apathy. Basically, I think it has to do with saturation.
People have an attention span of about five minutes.
I'm not a proselytizer. It has to do with the way I live my life and go public on issues. You don't need to say much. And, you vote with your dollars. Tangentially, in that it reflects a sense of connection and longing for connection.