And they are looking for more effective ways to reach their customers. We are the nexus. So, the burden is on our shoulders to find the ways. It is really completing the relationship between the supplier and the consumer. And it is making both parties happier.
Nobody is unhappy.
But, they are also getting a direct connection to the product. I'm sitting here in my living room. What can I do about it. It would be great. You get the product in terms of informational content.