It is better to set your prices low with an average profit margin and sell in quantity rather than setting your prices and profit margin high. You may be able to sell a few, but your customer may not come back. Set a high net profit goal for your company. By setting such an aggressive goal, you'll feel pressed to create radical new ways to run the business. Other than money, remember that happiness, abundance, loving, caring, sharing, learning, opportunity and good health are also considered wealth.
Profit is more of a requirement of a business rather than goal.
Set your goals and implement them properly. Money will surely follow. If you can easily add supplemental products or customized versions at the same profit margin, your overall profit should increase. Cost-cutting is not simply reducing your expenses. You should also examine the nature of expenses and how expenses inter-relate with sales, inventories, cost of goods sold, gross profits, and net profits.