Many agencies work with the literacy organizations listed in the Resources section of this guide. State directors of Adult Basic Education and English as a Second Language programs often are good sources. You also can cooperate with groups that represent your particular target audience. Several professionals interviewed for this guide suggested that offering incentives, such as small cash payments, or reduced waiting time for an appointment, can help motivate individual participation. Overworked and underfunded literacy programs also are more able to provide timely assistance if your agency can compensate them for their recruiting time.
Professional intermediaries distribute our pamphlets to their clients.
Professional intermediaries and advisory groups can be an important source of insights about your product's utility. Product developers interviewed for this guide cautioned, however, that responses of audience members should take precedence over professional views if you receive conflicting opinions.