These stakeholders, though, tend to write more letters, call more media sources, and make more noise than anybody else. For the most part, these are the groups or individuals who want to lessen or even stop your helicopter operations. As you probably know, when these parties talk to the press, they often say that they are concerned with helicopter noise or safety. Even though statistics may not support their claims, they still get media airtime or ink-space with these claims.
Reporters like to cover activists who are passionate about issues and look good on-camera.
Facts and accuracy may be secondary to reporters. General stakeholders include people with casual interest in a company or operation. General stakeholders include schoolchildren, local citizens, and others who might read about you in the local press. Specific-interest stakeholders include businesses and people directly affected by your company. Your customers, passengers, suppliers, heliport operators, and other local companies fall into this category.