The cup of hot, steamy coffee is better defined than any other item in the picture besides the logo. In fact, everything else seems rather dreamy, even the text looks soft and fuzzy. Words emphasized in the text strongly whisper to one to indulge in satisfying activities while there is an obvious lack of timepieces. The effect of the bright morning light softly filtered through an unseen window implies that one did not stay in because the day was dreary, but rather, one chose to linger within the satisfying recesses of this coffee break. Naturally, the logo is bold and strategically positioned on the page.
Many people today feel rushed, pushed, and shoved from one moment to the next.
This delightful ad appeals to the desire to just take some coffee for oneself. Maxwell House coffee itself will evoke a feeling of peace within. This advertisement is very appropriate for it's target audience. The advertisement for Quaker Oats does quite a few things. The header in simple terms mirrors the simplicity of the act of lowering your cholesterol.