Nothing is more heart-warming than the sound of a child's laughter.
And no other commodity is more precious to our nation's future than the well-being of America's children including the children of the U.S. Virgin Islands. ABC's Children First campaign is a joint public service effort of the ABC Television Network and Channel 8 and ABC's affiliated stations. Now in its seventh year, this initiative is designed to raise awareness of the challenges facing children today. Our goal is simple-to inspire activism on the behalf of children. Channel 8'd Children First delivers positive, action-oriented messages that stress what each adult can do as a parent, neighbor, community member, local business or civic organization to help children overcome the obstacles that inhibit their growth and learning potential.