Other and cheaper options will also be available. Details will be available later. One may connect the notions of Fairness and Sustainability to historically significant events which were played out during the last decade. The ever increasing shift in values, the increasing immanence of information and knowledge and the ever emphasised ethical standards are all but acknowledged signs of the deep transformation of today's social development which, if adequately monitored, could be socially and environmentally sustainable. The path is that of the demand for the extraordinary and the ecstatic, the fast and surprising.
Normality is expelled as boring and insignificant.
Surrealistic returns on short terms actions are acclaimed as heroic deeds. Fairness in these transactions and interactions between people and the sustainability of their endeavour are seldom given a space, let alone noticed. The cry goes high for alternative view and betterment of this path. Thus, the conditions of possibility of developing an understanding of our actuality in context as well as a new sensitivity for fairness and sustainability are rooted in the path of the post-modern man. The task therefore is to renew, broaden and develop traditional discourse and reshape its limits.