The Caller-Times Children's Christmas Appeal is an annual fund to help needy children get Christmas gifts. During the course of the campaign, the Caller-Times run stories meant to give an idea on how some children are living. Many more children, to be selected by participating agencies, will share in the fund.
Nothing is taken up for administrative expenses, which are borne by participating agencies.
Or the equivalent of gifts for more than 2,000 kids. The participating agencies bear the costs of administering the program. United Way of the Coastal Bend serves as the fund's accounting agency. Back to Top Since 1973, the Caller-Times has reported the plight of families in need of assistance through the winter holiday shopping period. This year's drive will continue through Dec. 24.