The Web has a profound impact on how companies conduct business. With its open-platform based technology and ubiquitous reach, the Internet is allowing companies to open up new distribution channels, forge communities of buyers and sellers, increase revenues and boost the bottom line. What makes the Web unique is interactivity - the ability to send and receive information for purchasing, demographics tracking, target marketing, distribution, and much more. However, many sites that exist today are lacking the infrastructure to utilize the Internet's unique advantages.
Many marketers still use the old advertising model to create their Web sites.
They look at the Web as only an awareness medium. E-House aims to maximize the functionality and productivity of the sites it builds resulting in a high return on investment.