Wine is a growth industry.
New vineyards come to market every day.
Only fifteen years ago, you could count the number of major wine-exporting countries on the fingers of one hand. As wine consumption expands across national boundaries and economic classes, curiosity about viniculture grows with it. In wine, as in every growth industry, information is key to success. Briefly, here s how it works. As it educates your customers and makes them more informed consumers of your products, it educates your sales staff as well.