The Go Phone is a prepackaged phone that people can buy off the shelf and activate with a call to a 1-800 number. It requires a credit card verification to open an account. Monthly billing is through a credit card. The monthly charge includes two hours of free off-peak calling per month.
People say they want lower costs and a less complicated phone.
Industry trends indicate people are purchasing additional cellular phones for family members and loved ones as a personal convenience and safety tool. Local demographics also indicate more women are searching for this sort of product. It is small enough to drop in a purse or pocket, and allows people to use cellular nearly anywhere in the United States. This is a basic phone without the bells and whistles. The phone must be activated within seven days of purchase and requires a 12 month service commitment.