The Mobile and WAP have reduced the 16 inch screen to a very tiny one. We will have to reduce the introduction of a news piece to one line and refer the consumer to a particular page on the Internet should they feel that they need more. Again those who want to use it will. It is easy, secure, access to relevant Internet or Intranet information and other services through mobile phones, pagers or other wireless devices. Being the de-facto world standard means users of any WAP devices can access basic WAP services.
Marketing ensures that there are simplified technology choices and more so content for end-users.