Farmers markets are a low-cost, local and tangible response to farmers woes and consumers worries. In the past 25 years, farmers markets have burgeoned in the US, increasing the consumption of fresh fruit and vegetables, renewing urban neighbourhoods and saving family farms. These markets are strictly defined. Farmers sell their own fruit and vegetables, eggs, cheeses, flowers, honey and other farm products directly to the public. No one may purchase produce for resale, and all farms must be within a defined regional area.
Most markets occur weekly on a public site, such as a car park or school yard.
London has four, in Islington, Camden Lock, Swiss Cottage, and Notting Hill. There is no middleman. By getting to know consumers, farmers counter public ignorance about agricultural issues. The Environment . Food miles are reduced and packaging is minimal.