Of all the weapons in the e-mail marketing arsenal, promotional campaigns are among the most popular and effective. Here are the basic components of a promotional e-mail campaign and a few useful tips.
Promotional campaigns feature e-mail messages with a single, focused call to action.
They use incentives including pricing discounts, sweepstakes and giveaways. The primary objective is to encourage the recipient to respond immediately. The Pot of Gold To that end, the e-mail message provides a link to a Web page where an offer can be fulfilled, a product ordered or a trial version downloaded. The message can also provide a toll-free number. You can send a single e-mail or conduct an ongoing campaign.