And as part of implementing it and driving cultural change, they're eliminating travel budgets in order to urge or incent people to use and experience the video capability that they've invested in, and to help drive that acceptance of cultural change. So the payback is much faster for the Fortune 1000 companies. It's an easier sale. For the small to mid-range, the truth of the matter is, there's also a relatively quick payback. Certainly well within a year, probably more like six months, even the first time X number of people forgo a trip.
Most people relate to video as to what movie they can get at home on demand.
That remains the overwhelmingly infrastructural driver that will support the application of video, both residential retail and business. For some people, that kind of shared resource will work well. For VNCI's audience, we are targeting customers who want to grab that video coming off the wide area and bring it efficiently to the desktop and utilize it. The other point worth making is that there's an assumption that, as all this video capability becomes more available, it's going to find its way to the desktop over data networks. As you know, most businesses have data networks.