Sturgis, population 5,000, is able to put this event on through a combination of factors, foremost of which is cooperation.
Planning is a year-round process.
The city department heads have extensive experience in the logistics of putting on the event including things like sanitation and public safety. The town also relies on several civic and business organizatioins. County and state agencies also join in this effort. But the real impetus behind a successful Rally is that the citizens of the community are willing to tolerate this huge influx of visitors. Rallly attendance figures are, at best, an estimate based on traffic counts taken all week at the entrances to the community.