You Can Use focuses on online buying of all forms of media, including the ubiquitous banner, and looks beyond online ad network powerhouses like DoubleClick and FlyCast.
Media buyers can have a banner ad campaign running in minutes.
Here advertising professionals can meet online to speculate, negotiate and close deals on available advertising space in print, television, radio and outdoor media. The company believes that offline media is still the primary gateway for successful, comprehensive ad campaigns. High-techs such as Microsoft and Compaq place advertising on the Burst network. Such data includes research, planning, available requests, sales proposals, order placement and invoicing. Buyers can research, select and make an offer on any of the websites and networks listed.