Professional communicators have many names.
As society demands that businesses operate in a socially responsible manner, the role of the public relations function in the organization becomes critical to both immediate success and long-term survival. Public relations has seen a steady increase in the number of job opportunities in organizations and agencies over the last decade. Skilled professional communicators can find jobs in urban or rural settings, nationally and internationally. People who enjoy working with others, creating new ideas and programs and persuading others of their value, and using a wide variety of communication skills and tools oral and written, computer-based and worldwide will enjoy working in public relations. They work directly with CEOs, the media, and newsmakers and celebrities in every field.