We like it. I'm always trying to make things seem like magic. The decision about the name was discussed for hours. Everyone supported it, and opposed it. They finally decided in favor, for the following reasons, among others.
People ask what it is, and become interested.
I like it better than something ordinary. In May, they already had a working prototype - with a barrel of problems. It's actually the idea of an automatic newspaper. The information flows. We have the capability to filter it and test its reliability.