Hyperbole, cute spins and overt sales pitches are not acceptable to media professionals. The content is newsworthy and relevant to the recipient. Write a news release, not an advertisement. The release is sent to journalists who have expressed interest in receiving it. Unsolicited releases are not effective.
Media relations works best through personal contacts or a recognized, reputable agency.
In a word - no. There is no guarantee that a particular media outlet will use your release. It will depend on a number of factors, such as timeliness, relevance to current topics being covered and to what extent the content is judged to be of interest to the publication's audience. Because we distribute so many releases each week, it is not cost-effective for us to provide comprehensive tracking information. However, there are a number of ways that an individual organization can monitor coverage itself.