We have to pioneer and continue to grow. Bobowicz then showed conference goers some of the cutting edge examples of work Hearst has developed. He displayed screens from Home Arts , an Internet service using content from Hearst s magazines and other resources. In general, successful uses of the Web tend to help cover the cost of distributing information as with intranets and extranets, which can help cover the cost of distributing information. Sites that allow business transactions also are proving their worth as are online classified ads.
Nothing can save the print classified franchise.
The best way to reach the growing, often novice online population is first to understand them and what they want, need and expect from information and entertainment. Mark Thalhimer, director of the News in the Next Century Project for the Radio and Television News Directors Foundation presented his extensive research on the American News Consumer. That's because news consumers want, above all, good local news, which is still very difficult to produce and deliver in an automated way. According to Thalhimer, mass media is gone forever. And what will take its place is still evolving.