That's the problem with working and being in business today. The future belongs to those who are competent in many different areas. To be successful in any industry, you need to be a technically-adept, charismatic communicator with exceptionally good work habits, good people skills, and an abundance of healthy energy. That was true once, but not today. Having the best product or service does not automatically guarantee you success.
People do business with people they know.
People do business with the people who do business with them. People do business with people their friends talk about. People do business with people they read about. Start now to develop your own unfair advantage and build your client base. Decide whether this improvement is worth the energy it will require.