Primary data can be generated by either of two research approaches.
Qualitative research is necessarily subjective.
Quantitative Research seeks structured responses that can be summarized in numbers. Quantitative research is more objective and allows for quick processing using computers to find percentages, averages, and other statistics of interest. Qualitative Research Focus Group Interviews. The focus group is the most widely used qualitative research method. It involves 6 to 10 people in an informal setting.