I'm creating for class. The business model for the Weather Channel is to inform the general publice of its past, current or future weather conditions. The target audiences are internet literate, weather-curious individuals. Whether a person is driving or flying, they can look to the Weather Channel's web page for last minute forecasts. The Weather Channel allows for customization.
People can select from several maps and citiesto be displayed on thier web browser.
Flight information and trivia are added bonuses.