He backs the principle of ''rotation'' by which the World Cup would move in turn round the continents of this great family of soccer. The president wants his committee to discuss this Thursday, and put the proposal to the FIFA Congress scheduled also for Zurich on Friday and Saturday. Alas for the president, while the principle of sharing has support, it is not the simple solution many people assume. The world's resources are not neatly and equally divided. Europe, which has just staged a continental championship of its own nations that attracted dollars 200 million in sponsorship income alone, keeps growing in soccer wealth and soccer facilities.
Rotation has a fine ring to it.
To maximize revenue and satisfy television, the World Cup, like the Olympics, has grown to gargantuan proportions. Now only a few wealthy nations can stage the event in safety and profitability. Even Brazil, the spiritual home of soccer, was fooling itself when it, briefly, bid. Brazil has soccer in its blood, but international debts put the joy of hosting an event a long way second to social needs. FIFA, meanwhile, fails to control the expansion that puts the event beyond most participating nations.