Furthermore, we ensure that the messages are correctly transmitted by the appropriate media. Lalich Resources' success with client coverage in food industry trade and consumer publications is a direct result of the relationships we have established and nurtured with the various editors, writers and publishers. We know that maintaining a mutually beneficial relationship with the media is why our clients receive exceptional media coverage. Food industry news releases are an important part of the Media Relations strategy. Highlighting company developments on a regular basis is essential to the success of any media relations program.
News releases are an extremely cost efficient method of publicity.
Often they are printed with food photos which help to draw in the reader. When compared to the cost of purchasing ad space, news releases are a marketing bargain. Personnel announcements Regularly-issued food industry news releases will allow the client to convey the news deemed most timely and important to them and will keep the organization visible to all current and potential markets.