Which is a good thing for us all. We are forging a new paradigm in retail hardware sales. And since we're Macintosh fanatics, with a serious bent for cool hardware, that's what we sell. This new paradigm has a couple of distinguishing characteristics. Price is one, expertise is another, but the web is the innovation that has only made it all possible within the past four years.
Price is one big reason to avoid the superstores for hardware purchases.
If you want an operator to tell you which memory works best in your machine, or how to build a RAID , then rock on, and good luck. If you want a Guru to explain those things to you, then you'll want to spend some time on our website educating yourself, so we can help you accurately determine your requirements using common technical terms. We're selling high-performance hardware, after all, not radishes, sunglasses, or porno. We do speak English, but the more homework you do, the better you will understand your own needs, and the better you will be able to clearly describe them to us, which will help us to ensure that you get the right stuff for your particular requirements the first time, eliminating wasted time, effort, and grief. The only folks who get rich when you return hardware are the shipping companies, unless you are dealing with an unscrupulous company that charges hefty restocking fees .