Instead, they gain strength through familiarity. Familiarity and instant recognition are your biggest allies. A consistent image works for you. It reinforces your identity and message among current, and potential, customers. Women business owners, who had once relied heavily on credit cards for financing in the past, now mirror men in their access to capital, according to a National Foundation for Women Business Owners study.
New businesses started by women continue to grow.
The author, a former banker, is now associated with the Small Business Development Center at the University of Texas at San Antonio. And finally, don't underestimate the power of networking and getting your story out to the public. There may be someone close to home who knows you and is willing to invest in a sound idea. A good business reputation and word of mouth are a very powerful combination. To Grow Satisfied customers Are often an overlooked marketing tool.