Then you come back to the results page and click on the next site. It turns out to be irrelevant, so you go on to the third in about 20 seconds. DirectHit's technology records the time between your clicks and uses it to determine each site's relevance. The longer the visit, the better for the ranking. Although DirectHit's ranking strategies make a lot of sense, critics have pointed out that new sites and other low-scoring sites have little chance of improving their positions.
Many users never go to the second or third page of results from their searches.
DirectHit claims to have a partial solution. Although this doesn't eliminate the problem completely, it does make the scoring somewhat more fair. Since DirectHit rankings are based on factors outside a webmaster's control, there's no magic formula to improve your site's placement. Optimizing your meta tags and increasing keyword density won't change where you stand with DirectHit and other click-tracking systems. However, there are a few things you can do to encourage users to visit your site more often and stay longer.