SIIA members represent a wide range of business interests.
In particular, numerous SIIA members create and develop new and valuable encryption technologies, use encryption technologies to protect their proprietary content, and purchase or license software and information products and other content and services that utilize encryption technologies. The notion of trust in electronic commerce is of critical importance and applies to both consumers and businesses. From securing sales to the handling of personal data to certifying transactions and individuals, trust is the underlying issue that will determine whether electronic commerce reaches its full potential. That trust must be instilled first in intellectual property owners. If these rights holders are expected to make their proprietary content available over the Internet, one must recognize the risks associated with placing their property in an environment where it could be stolen, and an infinite number of exact copies can be distributed worldwide.