Your days in business are numbered. When you create differentiating points for key services your business provides, you create a niche market in which you can profitably peddle your wares. The other 85 percent of the ISPs pretty much look like cookie-cut services cloned from the same business plan. But now it's time to go beyond what the market expects you to be and start teaching the market what unique capabilities your ISP offers customers. In order to create differentiating points for your ISP, take a moment to complete a simple exercise.
Most folks define their business too narrowly.
When you're creating a differentiating point for your ISP you'll need to step back and take a broad view of your business. For example, if a service provider defines their business as an ISP aggregator, then they trap their business in a very narrow market segment. In my opinion, aggregating ISPs can't sustain a long-term, profitable business cycle. Identifying your ISP as being an aggregator alone won't make your business profitable. Honda does not operate an ISP, but it does understand that it is not in the business of making cars, generators, motorcycles, or lawn mowers.