Advertisements without a specific product or service focus were observed by buyers, but received little buyer response.
Repetition helps response greatly.
Most buyers respond only after seeing an ad at least three times. Buyers seldom tire of an ad, even when they've seen it often. He or she writes or understands product, material, and service specifications and uses those specs to purchase the product or service he believes will work best. The average Better Roads' reader holds the same profile as your buyer. And he or she reads Better Roads to find out about what other agencies are doing and to get details about new and improved products and services.