Information is organized and presented from a user s perspective, i.e., it is chunked and sequenced in a way that is logical to the intended user. Headers and summaries aid organization and provide message repetition. Writing Style Use active-voice, conversational style, vivid nouns and verbs, pronouns and friendly tone. Little or no technical jargon when used, it is explained. Words and sentences are short.
Readability is reasonable for intended audience.
Bullets used for lists. Appearance Pages and sections look uncluttered, with ample white space and generous margins. Print is at least 12 to 14 point with a serif font. Maximum three font styles per page. Lower case letter used throughout.