This course explores the multifaceted dimensions of marketing. This class will investigate such topics of market segmentation, consumer behavior, advertising, product planning, and integrating the marketing approach into each organization s strategic plan. We will also discuss marketing in terms of e-commerce, strategies, international markets, and ethical considerations. Each week we will explore marketing that is all around us through articles, advertisements, and class discussions.
Marketing affects almost every aspect of our lives.
All the goods and services you buy, the stores where you shop, and the radio and TV programs paid for by advertising are there because of marketing. Even your job resume is part of a marketing campaign to sell yourself to an employer. Some courses are interesting when you take them but never seem relevant again once they are over. This course will build on the theory from earlier management courses by providing tools and techniques in the form of research, planning and analysis used by marketing professionals. Students will review marketing strategies that have been utilized by other companies through the study of actual cases.