This case the basic target is that to make the company marks or one's own services to be known on the net by a popular mean like a kind of electronic shop-window. Some sectors working in the production or distribution fields could have interest in trading their own products via Internet putting into act the so-called electronic trade. A minority of services companies employs Internet for the distribution and diffusion of their innovative services. Paradoxically, an Italian company that must advertize its own mark on foreign markets could decide to rely on a United State provider for this task, so to have a more efficient service and more fast access. The use of a stand-alone server points out a clear choice to link one's own company image to the net image, but contrariwise what somebody believes, does not compel at all to run inside the company a machine where the web server program can be run.
Providers can manage the machine directly.
The stand-alone server allows generally having a certain interactivity degree with users. It is to notice that for this kind of presence it suits always rely on a prime provider having a presence on Internet of certain relevance. This choice requires the previous level stand-alone server to be completed by a programme, linking to a database so to manage users data, eventual orders and other items, containing information related to them, to be displayed or anyhow to be put on availability of users. This level fits those organisations intending to use Internet to sell their own products and services. It is optimal in the case when installing a server on a company's machine, highlighting this way that the Internet employ belongs to one's company culture and it's not strategically recommended relying on others.