Today, our communities need us more than ever, just as we need them. In our business, we often hear the old maxim that a newspaper is as strong as the community it serves. And the old maxim, I think, has a fresh meaning for businesses of many kinds. To grow and prosper, all businesses must make sure that the community they depend on is strong. These days, there's no shortage of causes.
Options abound for personal and corporate involvement.
And as leaders, our commitment is a model for others, including those in our own work forces. What I'm talking about is a mix of old and new approaches that goes beyond traditional corporate responsibility. Companies can touch far more lives and hearts by moving their own people into participation and action. Whether it's promoting voluntarism, collecting canned goods for a local food shelf, filling holiday gift baskets or supporting the annual United Way campaign corporate-employee efforts can bring a work force together. That kind of solidarity brings benefits far beyond the bottom line of funds collected in a common cause.