Participants learn how to work in a team and how to develop creative concepts.
Through example and practice, the program aims to teach students how to write for the various media. This program incorporates ten 3-hour sessions. It will cover print, radio, television and Internet. There will be a brief written exercise given at the end of each session to be handed in at the next, one major assignment and an optional final exam. Introduction to the advertising business i.e. the procedures and relationships involving the advertiser, advertising agency, media and consumer.