For the company it means more sales and obviously more profit, for the ethnic communities involved in producing the products, it means employment and a decent life. This might be the ideal way of approaching the problem. Simply standing against child labour means that needy children in developing countries have no more income to help their families. What is therefore needed is to offer alternative means of subsistence. According to Rischard, resorting to advertising to change a company's image is a defensive approach but which will generate the same positive consequences.
Poverty kills a child every three seconds.
The French-based organisation was founded in Paris in 1971. It is renowned for its presence in the world's war zones, with volunteers regularly working in great personal danger. MSF says its goal is to provide medical aid wherever needed, whether it be a natural disaster or an armed conflict. The organisation has won acclaim for its work during the war in Biafra in the 1970s, and in conflicts in Nicaragua, Vietnam, Afghanistan and Rwanda. Its workers are currently involved in relief operations in East Timor and Kosovo.