Posters by recognized artists, such as Toulouse Lautrec or Mucha, command higher prices.
Ocean liners are one of the most collectible poster categories.
Rare posters by Cappiello, like this one for an Italian department store, can bring 10 times the price of more common ones. As with fine art, or collectibles such as stamps or coins, the task is not always simple. The vibrancy of color and texture achieved in stone lithography is unsurpassed to this day. After World War II, stone lithography was replaced by the photo offset and silkscreen processes. Typically these methods are less highly valued, although offset or silkscreened posters can still command high prices if they are rare, were created by a highly recognized artist or advertise a famous movie.