It contains a wealth of knowledge, some of which, is used here. Many web marketers think it takes big budgets to use personalization, but that's not necessarily true. For sites that already use content and transaction databases, there are several ways to add personalization without increasing the cost of the site. The concept of personalizing for customers is certainly not new, but the web elevates it to a near art form. The web is the perfect marketing environment for precision marketing, because individuals can be uniquely identified, and a message can be tailored specifically to them.
Revenue grows, customer satisfaction improves, and operator productivity increases.
And these are results that every customer-centric organization can understand. Whether they're traditional supply centers seeking to expand services offerings via the internet or rapidly growing eBusinesses, all Primus customers realize that success depends on their ability to meet and exceed the expectations of their customers. Primus customers also recognize that achieving this goal requires the use of innovative technology and new business processes. There are many sites that are good examples of the use of personalization and customization.