The Resources worksheet asks for an inventory of physical assets as well as managerial and labor resources. New enterprises have new activities schedules and labor demands. The Resources worksheet asks for a labor flow which may be as important as cash flow. The Information worksheet is to help put together the knowledge base that new opportunities require. Remember, the more unusual the enterprise, the harder information will be to find.
Marketing is the key to success or failure of any new business endeavor.
In the past we sold farm products. In the future we will market them. Perhaps it should be first. Without enthusiasm and a set of specific, measurable, attainable goals the new enterprise is likely to fail. Production, financial , and risks should be anticipated and plans put in place to deal with the uncertainty that is inherent in ag production and marketing.