It affects everything from the nature of expertise to how documents are turning into video games. This is because of business' infatuation with management, which in turn is a result of our culture's delusion that we can manage and control everything from our children to the environment. In order to support our comfortable belief that all is under control, we agree to play by very narrowly rules that govern all of our business behavior, including what type of shoes we wear, how much religion we can discuss, and what types of jokes we can tell. But the Web is thoroughly infiltrating business and the Web is a profoundly unmanaged environment. The Web is a global conversation, and this is transforming the way business and markets work and has implications outside and within organizations.
Networked markets are smart, fast and funny . . .
Instead, markets want to talk with the people inside your organization who actually care about your products. Likewise, networked workers route around the formalities of the org chart. Companies that don't figure out how to enter into these conversations risk being left behind. David Weinberger tells his audience that not only has the e-business revolution changed the way that consumers buy goods and services, it has blown apart internal and external communications and the traditional corporate hierarchy.