But please be careful to make sure you are attributing excerpts of a message to the correct person. A frequent error is for a previous message to be attributed to someone else who contributed to the thread earlier. This is the most important rule of netiquette for this list. General journalism topics and messages unrelated to online publishing are not fair game. The list will be most useful to you as a resource if everyone sticks to the agreed-upon topic.
Many people decide whether they want to read a message based on the content of the subject line.
If a thread changes topic mid-stream, change the subject line to fit the new topic. You are more likely to get people to listen to your message if they can associate a name with the words. Be tolerant of newcomers who make mistakes. We were all new to this medium once. Remember, there are real people at the other end of this mailing list.