Participants recognize that they must understand their business thoroughly as well as assess competitors' plans. Participants learn to delegate and accept responsibilities within their team, focusing on collecting and analyzing information and developing and implementing business strategies. The simulator creates and capitalizes on teachable moments, offering real case studies in which to discuss why situations arise and the results stemming from them. The role-playing experience teaches economic principles and reinforces economic and business principles taught elsewhere. An intangible product of the game is a realization of the need for sound business ethics.
Participants learn the importance of personalities in developing effective business relationships.
Switching roles from feedlot managers to meat packing plant managers often changes attitudes as participants experience both sides of the bargaining table. The simulation experience fosters inductive versus deductive learning, synthesizing the whole from its component pieces rather than rules and procedures. Participants better understand the need to develop sound but flexible strategies which are rooted in basic principles of economics and management. Guide to business gaming and experiential learning. Oklahoma Agricultural Experiment Station Research Report, p. 929.