The other thing is that Net buyers tended to be more satisfied in terms of the service and with their agent often because they spoke the same language,'' said Leslie Appleton-Young, CAR's vice president and chief economist. The association's random telephone survey queried 300 traditional buyers and 300 who used the Internet to shop. Those who responded were largely from the Los Angeles area and Silicon Valley. You see the name of the real estate company. Company branding has been around for a while.
People are familiar with the brands.
Individual agent branding is new,'' said Appleton-Young. CAR's survey names the larger super sites Web surfers used, but in fairness didn't record specific real estate company names or individual agents because access to companies and agents can vary widely from region to region within California. While Internet home buyers visited six and eight Web sites for agents and homes, they only needed an average of two Web sites for mortgage information. E-Loan, at 52 percent and individual mortgage companies at 46 percent. Not all consumers visited the same two sites.