Creating drama before the series is key, something NBC did not do for the 2000 Olympics and a big reason for its low ratings. In short, try to let the rest of America in on what is so exhilarating to each and every New Yorker about this World Series. Last year, however, Pilson was less enthusiastic when talking to Bloomberg News. In the end, the Mets last year did not make the World Series and the Yankees swept Atlanta to win their second straight title. No matter who is in the World Series, if it goes to seven games there is a natural and immediate excitement.
More people tune in.
A seventh game instantaneously transforms a week and a half long series into a one-game championship. Of course not. But when a major championship is decided in one game there is excitement and drama and conflict that all the promotional people at a network could never create. In the end, Fox can simply promote the series and create a narrative storyline. The rest is up to the play on field.