The reviewers are more likely to visit your website if your application stands out in the crowd. Take a few minutes to look around the Award Site before you apply for the award. If possible, find out the name of the reviewer. Use the name of the reviewer in the application and mention the name of the award that you're applying for. This gives your application a personal touch.
Most reviewers prefer to receive personalized applications.
The Guestbook Always sign the guestbook at the Award Site. It was put there for a purpose. Since you're asking the reviewer to take the time to visit and review your website, this is a small favor to ask in return. They rarely say it, but some reviewers will not give you an award unless you sign the guestbook. The translation is crude, but you should be able understand it well enough to apply for the award.