I want to see how well the story is worked out. Does the writer know their material cold and, most importantly, is he or she really committed to it. Don't think you're going to sell something to me that you're not committed to, no matter what, because I can smell it. I look for someone who believes in what they're saying. Words to think about.
Nobody is immune to the pitching process.
Writers pitch to executives. Executives pitch their executive team. Then to the head of production. And, so it goes. That's the longest.