Researchers reported that tomato-based products were significant in reducing the risk of prostate cancer because they are rich in lycopene, a compound that gives tomatoes, watermelons and red grapefruit their red color. The reduced risk of prostate cancer was strongest among those who consumed cooked tomatoes, since cooking apparently enhances the intestinal absorption and bioavailability of lycopene. Just how lycopene provides protection against prostate cancer is uncertain, but researchers noted that the pigment is a strong antioxidant, which is believed to inhibit the development of cancer cells. In addition to producing public service announcements, brochures and other educational materials, chefs with our Department will develop and promote new recipes for tomato dishes to help facilitate consumption of this important nutrient. The Florida Department of Agriculture and Consumer Services in recent years has actively promoted the health benefits of good nutrition in several public awareness campaigns that primarily targeted children.
Prostate cancer is a very real concern for men in all walks of life today.
This important research could provide a boost to Florida's tomato industry. Tomatoes are Florida's leading vegetable crop, accounting for 31 percent of the value of all Florida vegetables in 1995. Florida also ranks No. 1 nationally in the sale of tomatoes, with a 25 percent share of the value of all tomatoes, and a 48 percent share of fresh tomatoes.