The Department of Marketing is amongst the largest specialist marketing departments in Europe. Our international reputation as a centre of excellence was recognised by excellent ratings in the last government teaching quality and research assessment exercises.
Marketing is a complex process involving many different skills and activities.
Marketing complements a number of other Business School approved subjects. Since it aims to influence demand patterns in the marketplace, it is closely related to economics. This results in an understanding of consumer behaviour, which draws upon the principles of psychology and sociology. Marketing management entails aspects of human resource management and administration. Because production and logistics need to take account of market forecasting, management science comes into play.