We enticed people to use it by offering digital imagery, which was difficult to obtain otherwise. But figuring out what the businesspeople needed was a challenge. We learned that you shouldn't have Web projects that take more than three to four months. The business requirements almost always change during that amount of time, and people on the business side react much better if IT can show them results after three months. And because it's always difficult to keep the same business contact, we learned that you should build applications for the process and not for the people involved.
People come and go but the process stays the same.
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