Tony was a witness to that process, which he characterizes as an secret conspiracy. It's part of the process. The very same process occurred long ago, when the original biz.sco. Tony opposes naming groups after products. The thing is, names are the only handles we have with which to describe things.
Names are names.
There would be a severe problem separating groups on this sort of basis. The names do not provide an obvious guideline to the casual observer. There are of course still some points of unclarity. But it's true that a casual observer might fail to be guided correctly. That's a lot less clear.