Not just because the market indexes keep going up, but also because sales and marketing reps for funds and brokerages are doing a bang-up job of persuading people this is where and how to make the most of their money. These jobs are similar to product management positions at consumer products companies, but the products are financial products. People in sales no longer focus on fund or investment. Frustrating work, but if the long bull market continues, one well worth pursuing. This is also forecast as one of the strongest areas for jobs in the next five to ten years.
Marketers focus on the both the long-term picture and specific current product offerings.
Again, a rising tide floats all boats and this is a hot area to be in right now. Customer Service Murphy's Law reigns supreme in this industry. If something can go wrong with other people's money, of course it will, regularly and often. So someone needs to be on top of what are euphemistically known as challenges and issues and make them disappear or at least diminish by the close of trading. And investors, especially the new ones, have endless questions.