Reporters are addicted to good quotes.
If you use quotable language when you talk to reporters, you'll get quoted. That means they'll often try to get people involved in the story to speculate about what might have happened. If a national publication prints a story by or about you, write a short news release about it for your daily and weekly newspapers, trade publications, chamber of commerce newsletter and alumni magazine. That's what I did when PR Tactics, a national newspaper for the public relations industry, printed an article I wrote on how to improve accuracy in news stories. A reporter at a local weekly saw my news release, called me for an interview, and wrote a half-page story about my business, with photo.