Art museums these days are pandering to the lowest common denominator, confusing popular junk with high art, and failing their mission to set standards and educate the public. Or they're throwing over outdated and elitist concepts about art, making it fun, bringing more people into museums, and teaching them to see beauty in everyday objects. Either the barbarians are at the gate, or they're already in, and, hey, they're not barbarians. You have to be flexible today. I see a museum as a research and education institution, as well as a theme park - I say theme park not in a pejorative manner.
People come here for a visceral experience.
I m involved with objects of material culture - that s about everything. So then you choose a hierarchy. We look at the high practitioners in the field of material culture, be it motorbikes, paintings or clothes. Clothes and motorbikes have not got a frame around them but they reflect the aspirations of culture in an age of globalisation. Compared with other retailers, they are spectacularly bad at what they do.