Don't let your greed as a seller get in the way of your logic as a person. The buyer is interested in an immediate and dependable income based on the business and its profit as it exists the day it is purchased. No pricing formula can be valid without considering the buyer's income. The seller is entitled to convert the earned equity of the business to a selling price. Any growth of the business and its profit after the sale is the buyer's bonus.
Negotiation is the art of adjusting expectations.
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