If you're a woman, chances are you pay more than men for many of the products and services you use. See Kent Wainscott's Exclusive Report Five years ago Action 12's Kent Wainscott looked into this and wondered why a razor, for example, marketed specifically for women, cost 20 percent more than the men's version of the same razor. The same investigation found that women were paying higher prices for dozens of things like haircuts, clothing, even cars. Yeah, for guys it's sometimes cheaper than women's clothes.
Many experts believe that women are charged more simply because they're willing to pay more.
Professor Eleanor Miller, who heads the UWM Center for Women's Studies, believes that there are a number of reasons. I think sometimes they're willing to avoid conflict, or because they think they are getting more and sometimes they are getting more. But Action 12 found those price discrepancies are becoming fewer, and Miller sees more equality in the marketplace. I think in terms of knowledge they are becoming more equal. And knowing the appropriate price can prevent over-paying.