The testing involves a multi-step process conducted over an eight week period. Staffed by volunteers, the testing facility of The National Parenting Center gives parents, children, and educators the opportunity to examine a variety of submitted products. The testers are encouraged to play with, build, read about, and judge by the reactions of the children, each product's quality.
Participants fill out questionnaires for each product they test.
Evaluated are each product's level of desirability, sturdiness, interactive stimulation and other ingredients essential in the make-up of a quality product. The Seal of Approval program is designed to continue the efforts of The National Parenting Center, which was chartered in 1989 to help create better informed parents as they tackle the challenges of parenting in the new millennium.