As we head into 2001, it's a great time to think about what you can do to turn Web site visitors into customers. Draw visitors to your site with our banner network and e-mails touting sales, discounts and special offers. Provide visitors with e-mail addresses, telephone and fax numbers, and a mailing address.
People use the Web for convenience.
It's up to you to create a user-friendly site that gives visitors a reason to keep coming back. Sign up for our FREE newsletter from MasterCard Small Business Connections . Register your Web site with more than 1,300 search engines. What your prospects want and will buy are the things your product will do for them. To make a sale, you need an offer that makes your product irresistible.