Now, SDC's customers can differentiate themselves by offering advertisers a valuable solution, rather than just inventory. Real-time learning SDC's technology captures targeting opportunities by analyzing ad response in real time and immediately acting on individual and market trends. The real-time feedback on segment response enables testing of and early adjustments to campaigns, creative, and placement. Visitor targeting Effective targeted advertising reaches all the site's visitors, new as well as registered users. Privacy friendly approach SDC's technology is installed within each site's or network's infrastructure and does not share visitor purchase and interest data across sites.
Personal information remains shared only between the site and their customers.
SDC's reports provide a valuable understanding of the audience segments, which can be used to plan future ad buys and creative design online as well as offline. Ease of integration SDC's technology can be used in conjunction with any existing ad serving technology. There are no changes or interruptions necessary to the customer's site or network of sites during the integration phase. Strategic Data Corp. All rights reserved.