A shopper seeking information on a specific item will see information sponsored by the grower association responsible for marketing that item. Relatively few shoppers use star fruit, or bok choy. Fewer still enjoy exotic and delicious items such as jicama and persimmons. Most people can spot a ripe tomato, but not everyone can pick a ripe pineapple or persimmon. Quality and freshness make all the difference when buying and using produce.
Recipes are also available for quick meals, special diets and ethnic specialties.
More and more people are interested in nutrition. All of this information is available literally at the shopper's fingertips. Without hunting for an experienced produce clerk, customers can find answers to their produce questions any time of the day or night. Time Immediate access to useful information saves time. This information will help you match promotions to demographic profiles which vary from store to store within a chain.