Consuming a novel is an investment of time as well as money, and also a sensual experience. Desire converts to cash. Millions pay to see movies just to think about sleeping with an actor. Teen pop sensations are blank targets at which firehoses of inchoate adolescent desire are trained. These examples generate revenue streams offering no-risk, liquid investment opportunities.
Publishers can have a piece.
Through a few adjustments in marketing schemes and brand positioning, and with a little market research, publishers could realize remarkable revenue growth in just a few years, simply by adopting techniques of today's greatest pop culture strategists. Placing the vitality and sexual desirability of its author front and centre, however, feels fresh and new every time, and is the straightest line to reeling in consumer dollars. Indifference is good for business. Using EQ strategy, all authors will henceforth announce themselves to the media by declaring disregard for the media. Poised indifference is a virtual guarantee of frenzied print, radio and TV coverage.