Even staffing requirements of a marketing department can vary with companies that have similar annual sales but in different industries and the difference can be considerable . A company in a commodity business may require only a one to two person staff while utilizing some outside assistance. Conversely, a same sized company in the consumer products field with three distinct product categories may have five full-time management positions with support staff in its marketing department, including a Vice President, Marketing and Sales, a Marketing Manager, a Marketing Services Manager or Coordinator, and even one or two Product Managers. Once a company achieves a certain level of sales . . .
Product management becomes a necessity in order to maximize a company's successful growth.
A company that has multi-level marketing management like Group Product Managers, Senior Product Managers, Product Managers, Brand Managers represent significant diversity of products offered, including within a product line. These companies have the financial resources to do what it takes to maintain a strong marketing department in order to . . . One or two additions to product management may be all that is necessary at the mid-management level with clerical and lower level support staff constituting the majority of new marketing positions. However, it does not mean that the owner or manager in charge of the marketing efforts is not excellent at marketing . Then there are those companies led by individuals who have tunnel vision .