By studying the work of colleagues, you can develop insights about how public relations works, even though the problem you study appears unrelated to your client. Reading professional journals and attending professional meetings are ideal ways to learn about the experiences of others and to develop a cadre of professional contacts whose expertise you can tap later. . Be a student of human nature. When you have opportunities, initiate conversations. And, be a good listener.
Many great ideas dangle on the tips of the tongues of others.
However, there are limits in relying on the creativity of only one individual in programming. Frequently, developing a program involves many more individuals. A potentially useful group problem-solving technique is called brainstorming. Quantity of ideas is emphasized as much as quality. . Always hold meetings in a neutral place, such as a conference room, or off-site location. .