He has made his mark with a number of initiatives aimed at leveraging FileNET s extensive customer base, global marketing presence and vast research and development resources. His innovations include the globalization of FileNET s sales, marketing and support organizations to build on the company s presence in more than 92 countries. Roberts joined FileNET after 20 years at IBM in a variety of sales, marketing, and product management and general management roles.
Pundits claim that the Web levels the playing field for many businesses today.
And yet, few have been able to field a truly winning proposition online. Those that have are fundamentally changing the industries in which they compete the others have yet to realize the promises and potential of eBusiness. The level playing field is, in fact, not level at all there is actually a steep slope. How well a company manages its content and its processes online dictates where they are on the slope rising to the top or sliding to the bottom. Defining Content Management GartnerGroup explains that content management is an ambiguous phrase with meanings that vary depending on what a user may need or a vendor may offer.