The kids were offered free movie tickets if they participated in the focus groups. It is deep-pocketed, movie bigwigs who are displaying disturbing behavior. At the same meeting, movie executives were reminding senators that an R-rated movie doesn't exclude children, it just requires them to be accompanied by a parent. Let's rewind that. Hollywood wants to use children to test market a movie they aren't even supposed to see.
Parents have to take a stand.
One parent might not be able to change the system, but he or she can change his or her disturbing behavior.