Hanlon has said from the start that this year's Pirates will not get 100 points in the regular season at the expense of not developing players or preparing the team for the playoffs. That means giving players different roles, giving young prospects the ice time they need to develop and staying patient. Portland's coaches have really had to do that. The newspaper ads are different, but clever and eye-catching. The TV ads, when they run, are funny.
Many songs have no business being played at a sporting event, no adrenaline-inducing qualities.
An upgrade on the CD selection is in order. Another thumbs down goes to all of the ads read during the game. It may help pay the bills, but that should really get the ax. People are trying to watch a game. Overall, the game presentation and marketing is good but could be better.