Use headings and bullet points freely. Branch content off onto pages that users can visit if they are interested, but ignore if they are not. Also determine your needs for a secure server environment if you are conducting commerce. Always offer an offline option for contacting you. Web usage is increasing rapidly which means that at any given time, there is a large number of novice users.
Many web users are uncomfortable or unfamiliar with email.
You want to be able to direct them to your phone number or address for mailing. Graphics and HTML One of the great features of the world wide web is its ability to support graphics. However, downloading them takes time, especially using older modems and in countries that do not have a fiber telecommunications backbone. Designing sites to the lowest common denominator is very limiting. It is important to determine what the base level user you will be designing for.