A press release is a one-page typewritten sheet of paper that is sent to editors who, if they like it, will publish it in their magazine or newspaper. If your release is selected, the publication will typeset it, format it in the same style as the rest of the publication, and print it as a story.
Most magazines have new product sections where press releases are published.
Yours could be one of them. Imagine being the editor of the travel section. You d have to fill up that section of a newspaper every day. It would be impossible if you had to do all your own writing. Press releases are your lifeblood.