The save-ability of your literature. Useful information gets passed around. All information about you finds its way into the trash. Change your business card. Advertising is great if you use testimonials to tell your story.
Most people just brag about themselves.
The front page of your Web site. We-we Web sites get one visit. Catch fire in the heat of the sale 11. Salespeople will tell you everything, direct you to the right person and help you open the door. Change the opening of your sales presentation.