Then I heard about the XXX Company. Now I'm an independent agent making three times what I did on my old job. It's hard to resist reading a story, especially if it sounds like someone who has a situation similar to our own. People love success stories when they tell us how to get success ourselves. A message from the president.
People respect a note from the head of the company.
It lends authority to the message and makes the reader feel important. That's a good way to make a sale. This formula can also be used to let the reader in on some inside information, another sales letter favorite. Offer something free. Maybe it's a free or discounted visit to your store or office.