Progressive business people have long understood communication skills to be vital for success. In many ways better communications equals more sales and more profits. Now communication experts suggest you first understand how people think and communicate. Then you can better understand what they think and communicate with them that way. Thinking like people is vital for establishing rapport.
Rapport is that sense of commonality and compatibility that precedes trust.
They were actually sitting or standing the same way, using the same sorts of gestures, voice tones and language. How you talk is more important than the what or words you use. Most people do not consciously observe and interpret physiology and voice tones, they do it automatically and unconsciously. NLP was developed in the early 1970 s by Richard Bandle,r an information scientist, and John Grinde,r a professor of linguistics. You probably already do some of these things unconsciously.