Documents specified above DO NOT include the graphical elements, design, or layout of this Web site. You can contact the webmaster at . On Topic - Past Articles Up up and away Many online marketers have crashed and burned.
New approaches have a better chance of taking flight.
Both sound easy, but in practice are difficult and prone to producing wreckage. Still, if you can figure out the technique, your horizons broaden considerably. In the case of the plane it was machines with flapping wings. In the case of online marketing it was, among other gaffes, the attempt to reproduce the offline shopping experience, under the premise that the average consumer wouldn't notice the difference. New commercial opportunities exist, and new ways to tap them.