The marketing functionaries, who so assiduously apply their specialized skills to promoting a new product or introducing a new ad campaign, are seldom called upon to apply the same skills to internal marketing issues. Internally marketed issues cover the gamut. In essence, they involve any matter in which the company benefits from employee involvement. From a tactical viewpoint, consider trying something different. Special events and fun activities are some of the most effective techniques for promoting internal communication and company spirit.
Most employees are too scared to fill out surveys and questionnaires.
Of course, most are never asked. Consider internal focus groups moderated by outside facilitators with a guarantee of strict confidentiality. This qualitative diagnostic technique is guaranteed to unearth latent concerns and discontent and can provide effective feedback in the development of new corporate programs. Most companies fail in the internal marketing stakes because they simply forget to appreciate the importance of commitment to internal marketing. It quite often tends to be an afterthought.