Personalizing from the Reader's Perspective Personalization is important. One interviewee said when he thinks of other people's Web pages, it's the personal he thinks of. A second noted that personalizing the page lets you get to know someone a little better or you can get an idea of what a persons's like. As one said, she likes pictures of managers so she can understand their personalities. Another said he thinks he gets more of a person if he can see the face.
Readers use personal pages because they reflect the authors.
Interviewees told us that they seldom surf and are often pointed directly to sites they should see. Some know which keep useful information and go only to those sites. Others say they use the personal Web pages as an introduction to someone they'll be meeting. Often personal web pages are used by colleagues for access to other material. An interviewee says he goes to the personal page of someone on the team to find the link to the team's page.