Our blog of global journalism has been around since April. Also there is increased potential for niche media, such as the trade press, to create weblogs to suit their market. In fact, I think it would be a very good way to position oneself as an expert in an area. I'm surprised more companies aren't doing this. But the value doesn't stop there.
Many customers proceed to change their home page to a search engine or media brand they trust.
The trouble, as Gyford points out, is the fear of losing 'stickiness'. People who make such decisions would have seen it as sending viewers off to other sites which is still, to them, a very bad idea. Maybe it's time the ISPs, whose job it is to get people online, adopted more of the spirit of the net and said hello to the corporate weblog.