Shoppers who enter a drugstore to pick up a prescription will make a beeline for the pharmacy counter, so it should be easy to spot from the front of the store. According to Underhill, having carts in the back of stores encourages customers to buy more. The tactic worked for Ann Mann of Grand Blanc.
Overhead signs tell customers where to go.
Such signs and other helpful layouts can help stores increase sales, says design expert Paco Underhill.