A revolutionary book that shows today's authors and publishers how to produce and promote high quality books at a fraction of the cost of conventional methods, using the latest technologies. But the landscape of publishing has already changed. New developments seem to appear almost every day. Readers who purchased the first edition will want to review these sections carefully for the latest news. But publishers publish primarily for economic gain.
Publishing is a business, and economics are the driving force behind it.
By any standard, this is a sizable investment. If the book doesn t sell well, the publisher loses a significant amount of money. To make matters worse, many of the costs listed above involve what business people call economies of scale. This means that the more books produced, the lower the cost of each book. To use printing as an example, there are fixed costs in preparing a book for printing, such as editing, typesetting, layout etc.