You can be very creative in how you list your stories and the rest of your site. All in all this is a fast and easy way to get a story site up and running. You introduce your characters and set the plot. It's like writing a book. You can be as creative with all the pages as you want to be.
Navigation can be creative.
You can present this in an entertaining manner. It takes a lot of server space. Depending on how involved the story is your reader might get lost. You have to keep the story interesting. Once you have created your first Story Based site it gets easier to do.