The hardest part of the process is usually convincing yourself that you have the necessary confidence to become involved in niche marketing. Others in your area may begin asking for you to provide it to them also. Some people are recognized in their community as being the expert at something that everyone needs. You might also recognize a niche marketing opportunity from speakers you hear, articles you read, or other events that grab your attention. This type of information could trigger an idea that leads to the development of a niche marketing venture.
Many people have hobbies.
Sometimes these hobbies can evolve into a niche marketing opportunity, such as handmade furniture. You will likely need help in starting and establishing your niche marketing business. One of the best sources of help is people who are doing something similar. There are risks in starting any new business, but with planning you can be successful. Review Questions 1.