If you sell financial products, describe what it feels like to enjoy an affluent lifestyle without debt. If you're a business coach, describe what it feels like to own a highly profitable business. When possible, include a photograph of someone enjoying the emotional reward. Don't use the photo to replace your word picture. Use it to help your prospect feel the experience of enjoying what you describe in your word picture.
Most people buy for emotional rewards then look for logical reasons to justify their purchase.
After dramatizing the emotional rewards of your product or service, include a little bit of logical reinforcement. It helps your prospects act on their impulse to buy. Take some time to look at your promotional material. Revise it to include word pictures of the emotional rewards your customers get when they use your product or service. You'll be surprised by how much your sales increase when you dramatize those emotional rewards.