Overall, there was little difference in expenditures for consumer packaged goods, particularly groceries, between the two groups. But, the pattern of expenditures among certain categories of dry groceries was very different. For example, Internet households spend 24 percent more on breakfast foods and 13 percent more on soft drinks. Surprisingly, wired households actually spend 10 percent less on coffee than households that don't surf electronically. ACNielsen's Worldwide Consumer Panel Services was the source of information for this study.
Panelists record their purchases, the prices they paid, and causal data such as coupon usage.
These purchase records are linked to the household demographic files for each panel member . ACNielsen also offers Consumer Panel Services in 15 additional countries around the world including Canada, Colombia, Finland, France, Germany, Great Britain, Greece, Hungary, Czech Republic, Poland, Italy, Mexico, Spain, South Africa and Australia. Consumer-based analytics are used to provide an understanding of basic consumer purchase behavior and brand interaction, identify key customer target groups, evaluate new product introductions and serve as the basis for category management studies. This consumer panel survey is not related to a recently published study on Internet usage conducted by CommerceNet and Nielsen Media Research. All rights reserved.