The right price combines location, timing, and current market conditions. Preparation and Presentation First impressions are critical to a positive result. Small projects such as updating colors, exposing hardwood floors, and general cleanup have the greatest impact on a buyer s first impression. The Marketing Plan ties it all together by combining the right price and the right presentation with advertising and promotion to target the right buyers.
More negative results occur and more time is wasted by the wrong traffic than any other factor.
Reaching the Relocation Buyer Relocation is probably the most important segment of the market. A relocation buyer is a motivated buyer. An interested buyer is only one component of a completed transaction. The buyer and the seller, each driven by their own priorities, must come to an agreement on a number of issues before a deal can be finalized. Alice s CMAs include statistics and other data on the current market.