My answer is that Iowa is one of the media capitals of the world. But, Iowa is a genuine media capital. Iowa has the highest literacy rate. People read here. Iowa students have among the highest SAT scores.
People learn how to think here.
The average Iowan reads 2.7 newspapers a day. Important national and international magazines are published in this state. We are surrounded by media. Because here we embrace the media. This truth arises out of the land and the people of Iowa.