Firstly, the REAL system will utilise lawyers' present skills and does not expect them to become salespeople. Other components of the system will take care of the selling aspect. Secondly, lawyers' traditional fields of work have been, and continue to be, eroded by all manner of semi-professional advisers. It is interesting to note that there is no statutory definition of 'legal practice'. Apart from court work, there is no restriction on lay people doing lawyer's work as long as they don't call themselves lawyers.
REAL intends to return lawyers to the centre of clients' thinking when it comes to personal advice.
Firms must market themselves as one-stop shops who are a substantial cut above the competition. Thirdly, the status quo will change. Those new teams certainly will market themselves as one-stop shops. Suddenly, firms will lose both their clients and their cosy arrangements with local agents. Those who doubt this need only survey the present sorry scene in England.