But they also want their name associated with the level of events that we're doing. Big 8 Foods has been a supporter of that event for the past three years. Merrill Lynch is brand new to that event. The El Paso Times, recently, has been very generous in their ad space. The donor pool is growing, it really is.
People give for two reasons and two reasons only.
They have a connection to the cause, or the person who's asking them. There are no other reasons people give. I'm able to get money because I know what they give. I know when to ask. For example, for one entity, you have to have all your funding requests in by November.