Simple Communicating detailed messages such as product details, consumer benefits and competitive advantages is impossible. Due to ever increasing environmental concerns, outdoor advertising is becoming resented as an ugly addition and many communities have banned all forms of outdoor advertising. Size Large colorful billboards with striking visuals get noticed. Special lighting and animation can also be employed. Availability Prime locations existing in heavy traffic areas are often controlled by long contracted big name advertisers.
New construction is restricted by municipal ordinances and environmental regulations.
Once it's put up outdoor advertising is rarely changed for the duration of the contract. Ads must be placed approximately one month prior to showing which does not allow changes resulting from market conditions. Dependent Outdoor advertising can only work if a consumer drives past it. HERE if you are viewing this page without the navigational frame appearing on the left side.