By examining the internet, which is the newest form of mass media internet companies that provide the most outrageous websites with sex and violence are the most watched websites. Media Companies compete with each other on those levels by looking at what attracts the most attention and trying to provide it. Although the audience are the ones who decide what information is important and this decides what groups of mass media get the most attention the influence of the media in today's world really guides them in helping them make that decision without their actual knowledge. If your story isn't important to the audience then your media is taking up space, so therefore you either have to produce what the audience wants or you will not be able to survive in the competitive world of mass media. In order to survive in society you must offer the general public information they are interested in.
Money also puts constraints on what an individual gets to know.
If a person can't afford to buy a television that is restricting them on the knowledge that they are able to consume. Also, companies run on budget plans, and if there is no money in the budget, they are unable to provide information to a society. For every story that is produced, or every television commercial aired that could have been many more, to follow. But with limited money in the budget plans, an audience's view also becomes very limited, because if the media doesn't have the money to produce the information that is information that a society loses out on. Time is also another constraint because is doesn't make a difference on the amount of media there is, there will only be twenty four hours in each day and not all a person's time can be devoted to the effects of mass media.