Analysis of Marketing Strategies . Price determination 5. Methods of payment 6. Upon return from the trip, each student will be required to turn in a typed report of the analysis of each company s marketing strategy. The Trip analysis paper is due no later than May 1, 2001.
Most major companies cite international expansion as a growth opportunity.
Because of this, more and more companies are becoming involved in international trade. Even small companies now look to other countries for potential markets. Because of this, some aspect of global business is studied in almost every business course in the Business Administration program at Montreat College. It has been part of the strategy of the business faculty to get students out of the classroom and to visit selected businesses throughout the local area in order to meet business executives and managers for the purpose of observing and experiencing how business concepts are applied. The purpose of this class is to provide an exciting opportunity for the students to visit other countries and see first hand how marketing strategies may be different from those in the United States and western North Carolina because of differences in cultures and economies.