All online operators whether or not they collect personal information online from individuals, should inform consumers about their information practices in a prominent place. Online operators sharing personal information that is collected online should furnish individuals with an opportunity to prohibit the disclosure of such information to third parties for commercial purposes. An online operators' notice of their information practices should be easy to find, easy to read, and easy to understand. It should identify the online operator, disclose an e-mail and postal address at which the online operator can be contacted, and state whether and through what mechanisms the online operator collects personal information online from individuals. The nature of personal information collected with respect to individual consumers.
Personal information is that which can identify an individual personally.
Personal information includes items such as a person's name, street address, phone number, social security number and other similar data. All online operators' notices should contain a clear explanation of the types of personal information collected online. The manner in which such information is collected and nature of the uses of such information. In addition to the types of information collected, online operators should make clear how personal information is collected. For example, disclosure should be made as to whether the information is collected automatically or affirmatively.