One of its new 1,000-sqm stores is found on the fourth floor of a major department store in La La Port Shopping Centre in Funabashi. La La Port is a North American style indoor mall that is almost unheard of in Japan. It is probably the last place in Japan that one would expect to find a 100 yen shop, yet the store is packed with family shoppers on weekends and junior and senior high school students on most weekday afternoons. The rapid growth of Daiso, as well as other 100 yen chains, can be attributed not just to the low 100 yen price tag, but the high quality of the merchandise. All 100 yen shops sell household goods that, traditionally, homemakers are interested in buying.
Most shops neatly divide the store into convenient sections.
The kitchenware section is well stocked with all kinds of eating and cooking utensils. The variety and quality of dishes and glassware available is amazing. Traditional Japanese-style dishes purchased at these stores could easily be put in nice packaging and passed off for products sold at 10 times the price in most department stores. Another large section offers bath, toilet and laundry products. Goods for use in the traditional Japanese-style bathroom such as water scoops, basins and bathing stools made of hard plastics are available in a huge number of colours and styles.