Chrysler does it with a Bill of Rights. You want a car that will age well. And give you years of satisfaction. You want quality. It's your right.
Quality is also the first commitment of the carmaker.
Without it he becomes morally and fiscally bankrupt . . . When Lido was five years old, Pop ran his Model T into a mounted policeman. Actually, the policeman ran into Pop. It was one of those freak accidents destined to plague Lido when he got into the auto industry. The horse reared, flailed its head, and backed into the car.