Platinum is ideal for jewelry that's worn everyday because it shows little wear. It's also hypoallergenic and resists tarnish. Platinum jewelry is pure. In the United States platinum jewelry generally contains anywhere from 85 to 95 percent pure platinum. A professional jeweler can explain these platinum markings to you and assist you in selecting platinum jewelry that will bring pleasure to you and the recipient for years to come.
Platinum is rare.
To produce a single ounce of finished platinum, a total of 10 tons of ore must be mined. In comparison, only three tons of ore are required to produce one ounce of gold. This rarity gives platinum its cachet. Platinum is lustrous. Platinum's rich, white luster complements diamonds and other precious gems while its neutral color enhances a stone's brilliance and depth.