Conversely, the more mundane or predictable the creative, the greater the media weight required. Ads that have a positive thrust are more effective than ads that take a negative approach. Artwork illustration can deliver higher awareness than photography. Puffed-up product benefits lose credibility and hurt the ability to gain and retain attention. Type size and copy length are closely related to awareness levels.
Readability is critical factor in effectiveness.
Seasonality is not a factor in Outdoor. People are out of their homes daily on a year round basis. There would seem to be no product or service for which Outdoor is n ot effective Production Effective Outdoor advertising requires strong graphics, that have high impact, as one of the elements. In recent years the advent of modern print technology and computer generated production had transformed the Outdoor industry. Traditional processes have either been dramatically enhanced or replaced.