The introduction of PostScript more than a decade ago transformed the way pages were prepared for the press. Today, PostScript and the systems that support it are established standards. This revolution in prepress, combined with breakthroughs in associated digital technology, have led to new methods of output, including digital color printing systems. More than simple presses, digital printing systems offer innovative and efficient ways to create and communicate. Entire 4-color jobs can be produced within hours, rather than days or weeks.
Runs can be a few thousand, a few hundred, or just a few.
Materials can be customized to suit different target groups and individuals. The applications for digital printing increase every day. Designers can gain a competitive edge when they present their ideas, in multiple variations, in a high-quality form. Marketers achieve higher response rates when they focus on their audience with personalized mailings. This publication explains the essential aspects of digital printing.