Commentary Online Advert. Maintaining the accuracy of email addresses in your database takes extra effort that sometimes involves turning to traditional postal mail to stay in contact with your audience. Mailers can submit a file to an authorized service bureau and receive the updated address information. Unfortunately, when people change their email address it can be hard to track them down to update your newsletter mailing list. However, by combining Internet technology with traditional offline marketing techniques, you can keep your customer file up to date, which keeps you in touch with your target market.
People change email addresses for a variety of reasons.
For instance, when ISP customers become dissatisfied with the quality of service from a dial-up provider, they change providers hoping another ISP will do better. Another reason people change ISPs is because of the trend to move from dial-up service to dedicated broadband usage at home. And just when cable modem users thought it was safe to surf, the phone companies have started running ad campaigns promoting DSL over cable modems. While the ads point out that sharing bandwidth causes the speed to decrease, the real problem with cable modems is privacy. While troubleshooting some problems recently, we watched everyone else's packets go flying through my cable modem at home, reminding us just how insecure cable modems actually are.