A request to provide a competitive proposal to handle a particular campaign for publication. The best proposal is typically awarded a contract to perform the service. The actual or perceived future value of an expense or investment. Ad campaign ROI is a metric that attempts to determine what the advertiser receives in return for the cost of the advertising, usually in terms of new sales. The difficulty in determining ad campaign ROI is tied to the type of online campaign used.
Rich media takes many different digital file forms.
The serving of rich media creative can require more bandwidth and software modifications for older systems. Rich media creative will become more useful as user bandwidth increases. A campaign buy that distributes creative to all or most of a network of publisher websites with no targeting or other filtering applied, other than standard frequency capping. Site function targeting is complementary to traditional category targeting. Some splash pages automatically jump to another page on the advertiser's website after a certain amount of time has elapsed.