Most of us enjoy our little hum-drum, lonely existence. We like spending time on each customer order, not being rushed by them standing over our shoulder and asking when it'll be done. We also enjoy taking the time to get to know our customers as our friends. They help each other out. They co-op deals together and refer business to one another.
People play the game of brown-nosing just to land a big contract.
All of these things are done for the love of money. And because of this, we don't have to take a lot of bull. We can do whatever we want. People can't force us to do anything we don't want to do. Money doesn't buy us.