Attention is focused on problems such as identifying and evaluating opportunities in overseas markets, developing and adapting market strategies in relation to specific national market needs and constraints, and coordinating strategies in world markets. Emphasis is placed on strategic issues relating to international or multinational operations rather than on technical aspects of exporting and importing. Emerging technologies not only affect the computer and bio-tech industries, but are also important in other industries, such as financial services. The purpose of this course is to help students understand and address the issues and problems faced by marketing managers in the design, development, commercialization, and management of technology-based products. This course uses a combination of lectures, cases, and guest speakers to present the materials.
Retailing provides the setting for the exchange process in many traditional marketing transactions.
Retailing may be viewed from both a supply, or structural, perspective and from a demand, or consumer-oriented, perspective. Both points of view are developed in this course with the objective being that the student s understanding is enhanced by a balancing of these two complementary approaches. Back to the Top.