It is the portion of business where the exchange of goods and services to the consumer or user occurs. It is not limited to one major activity such as selling. It is a combination and integration of many business activities ie, transportation, advertising, pricing, merchandising, selling, personnel management, accounting, data processing, etc. On completing this learning contract, you should understand the activities involved in retailing. Since retailing is a very broad field which permeates virtually every type of organizational management, your mastering the principles of retailing will open limitless career opportunities for you.
Retailing has countless career jobs in the United States.
It is also one of the major activities for people in business for themselves. You will be able to use the knowledge of the principles of retailing to enhance your career regardless of the type of employment you may seek and obtain. The chapters define and explain the major facets and functions of retailing activities. Each Chapter begins with Chapter Objectives which underscore what you are expected to learn. Reading and studying each chapter, completing the Questions from the Handouts, and preparing a one page report on each Case Study are your principle methods of learning.