Remodeling Drives Furniture Demand Introduction Furniture Industry Overview - Shrinking market share to imports despite great housing market. Strategies for moving forward - based on cost competitiveness, unique processing capabilities, and marketing strategies. New home Sales set records past three years, Existing home sales records three years in succession, Housing starts keep booming despite macro slowdown, and Remodeling marketing booming. Most houses in U.S. are greater than 25 years old.
Most consumers prefer to renovate than relocate.
Evaluate where you excel relative to your competitors in terms of product quality, product line, customer service, price, distribution, customers, etc.