Certainly there must have been other, cash rich companies that would have been willing to pay large amounts to have their names on these stadiums. After all, you can't buy a stadium name everywhere. They are monopolies in the truest sense. But these teams decided to go with the riskier high-flying companies instead of banks or other stable companies when selling these rights. Good luck collecting.
Performance counts too.
MarchFirst was created only a year ago from the merger of two technology companies. Instead of using the names of the merged companies, the executives coined the MarchFirst name and tried to establish its new image quickly. This was not a home run of a strategy because it used up lots of valuable working capital. Now the company has filed for Chapter 11 bankruptcy protection. Unfortunately, it's a common story.