Presubscription means that consumers can choose their carrier for toll calls, the way they currently choose a long distance carrier.
New Jersey is divided into three regions, or LATAs.
Within those regions, toll calls are automatically carried by a local exchange company, such as Bell Atlantic. In December 1995, the Board determined that customers should be allowed to choose an alternative carrier for toll calls, the way customers can choose a long distance carrier, without the disincentive of having to dial extra numbers. Competition can't flourish if consumers are frustrated and confused. Customers are already bombarded by television ads and phone calls from long distance carriers soliciting their business. Ms. Peretz suggested the following guidelines for cautious consumers in the age of telephone deregulation.