Of the remaining half, about half the time they can't do it. Thus, you have about a one in four chance of someone doing what they say they will do. You have to accept that most people are working on their agenda, not yours. Always have a Plan B, Plan C and Plan D. 4. Problems will resolve themselves if left alone.
Problems usually manifest themselves in ever-growing symptoms.
Develop a checklist of business threats and review the list once a week. If a symptom appears, correct it fast, before it costs you time, energy and money. Customers will appear on their own when they hear about your product or service. Maybe a few. More likely none.