Flowers appear late, from May through June. Each flower contains four to six fleshy flower petals that are white tinged with purple on the inside. These petals are mildly sweet and edible and can make a refreshing addition to spring salads. Birds eating the petals pollinate the flower. It has been said that feijoa pollen is transferred by birds that are attracted to and eat the flowers, but bees are the chief pollinators.
Poor bearing is usually the result of inadequate pollination.
The waxy skin is dull blue-green to blue or grayish green, sometimes with a red or orange blush. The fruit emits a strong long-lasting perfume, even before it is fully ripe. The thick, white, granular, watery flesh and the translucent central pulp enclosing the seeds are sweet or subacid, suggesting a combination of pineapple and guava or pineapple and strawberry, often with overtones of winter green or spearmint. There are usually 20 - 40, occasionally more, very small, oblong seeds hardly noticeable when the fruit is eaten. The feijoa can tolerate partial shade and slight exposure to salt spray.