The marketing major studies how products and services are developed, priced, promoted, distributed and sold. The process requires an understanding of buyer and seller behavior within the context of the overall market environment. Added emphasis is given to the important area of global markets with their own special challenges and opportunities.
Marketing is an essential part of every business.
The marketing major at SDSU includes preparatory courses in accounting, finance, information systems, economics and mathematics. At the upper division level, students take classes in marketing as well as finance, management, operations management, and statistics. The curriculum provides training in developing decision models to aid in solving marketing problems. The Faculty The Marketing Department at SDSU is composed of approximately 11 full-time faculty who hold doctorates from many of the leading business schools across the country. They are extremely active in research and publication, authoring textbooks and many research articles.