One of the keys to developing effective presentations is learning how to analyze your audience- before you ever begin speaking. For example, assume that you are speaking to a sales team who has just gone through a rough quarter. If you are aware of this fact before you write your presentation, you can include the type of information that would be most helpful, and avoid the kind of information that would be most harmful.
Presenters learn about their audiences from a variety of sources.
Research associates within the industry More importantly, try to answer the following questions in an effort to learn as much as possible about your audience. In order to give an effective presentation, you need to know as much as possible about your audience. Find out key demographics of the audience and determine how familiar they are with the subject of your presentation. One goal of your presentation is to meet the expectations of your audience. So, focus on the audiences' wants and needs.