Consumers aren't Flooz's only customers. Like other dot-coms, Flooz's business has evolved to rely more on corporate accounts than on consumers. Verizon, Cox Communications, Cisco, and IBM are among the companies that offer Flooz as incentives for their sales teams. Flooz promises something for everyone. Consumers get an easy way to send a gift to someone who might be hard to shop for, and that person can choose where to shop.
Merchants stand to benefit from new customers.
Corporations, for their part, have a paper-free way to provide incentives to their sales team. Flooz was an easy sell for Sara Dial, a consultant based in Phoenix. Dial saw the Whoopi TV commercials and decided to try Flooz in early December. She had just given birth and didn't think she'd be able to get out to shop. So, about 10 of her nieces, nephews, and cousins received Flooz for Christmas.