Once a person successfully completes the pledge process, they will value their membership more, because of how difficult it was to achieve. The high value that pledges place on fraternity membership makes them less intimidated by the pledge process. A defense attorney must defend a client accused of murder, even though she is almost certain that the client is guilty. The client s behavior when she meets with him is inconsistent with the police s description of how he behaved when arrested. The client tells her that he cannot afford to pay her fee, so she agrees to take the case for free.
People have a tendency to believe that actors are really like the roles that they play.
Group A is told that the pill will make them excited and nervous. Group B is told that the pill will make them calm and relaxed. Group C is told that the pill is inactive and will have no effect. Then all the groups are shown a exciting scene from a horror movie, and are asked how exciting they think the scene is. The imaginary effects of the pill and the real effects of the movie would combine to produce intense arousal.