However, some students are reluctant to take the first step and apply to the college because they are anxious about living in a foreign land even if they speak excellent English. Many also are not very familiar with chiropractic. To remedy the students uneasiness, Griffis has developed what he calls relationship marketing strategies outreach activities designed to promote a two-way relationship between the college and prospective students early in their application process. He said Sherman College students and other representatives are essential to making these relationships work. Students speak an international language, regardless of their country of origin.
Prospective students trust other students.
They share many of the same concerns and dreams, Griffis said. Puerto Rico Third-quarter student Ricky Rodriguez spent his holiday break in his native Puerto Rico helping spread the word about the rewards of a chiropractic career and the benefits of attending Sherman College. He visited with prospective students and their families, and he also represented Sherman College at colleges and private high schools there. Prior to his trip, Rodriguez called several prospective students to arrange visits with them during his stay. He said the students were very excited about getting to talk to a current Sherman College student, especially one who speaks their language.