There are some important issues surrounding the technology. There are many important issues to be addressed and questions to be answered. We need to start now. Flick Director, English as a Second Language 9. Like the profession of teaching, the marketing concept has widespread misconceptions.
Marketing is the purposeful actions which bring about successful completion of goals and desires.
The successful management of the academic organization should have little bearing on the academic agendas or pedagogy of faculty at Auburn. Those are the most important functions of the University and happen whether or not the University is managed effectively. I agree in spirit. However, we need better management, not less. A ship cannot be run by a captain alone nor can it be run with the crew sitting in their quarters.