Links to other research firms. Actual surveys and results on the page on a variety of issues ranging from the Bible to skin care. VALS also offers a Japanese version of the program. Advertising Mail Marketing Association Site offers the latest postal regulations and information regarding mail marketing. Tips on direst marketing through mail and phone.
Recent studies are available with some useful statistics.
Professional job listings with links. Great international links. An actual glossary of database marketing terminology. Links to RUF pages which discuss database marketing and the company's history in this field.