Com could do better in terms of brand identity and focused image, it is teaching us at least one lesson. Get in early, be forever on top of future industry trends, look for smart partnerships, and invest in brand building for future profits. As investors run into the Asian Internet marketplace, it is something worth remembering. Sage advice from a Filipino ad man. David Guerrero is a Filipino ad man just recently starting off his own agency after experience in most of the top advertising agencies in the world.
Pictures transcend language barriers and many times cultural and educational barriers as well.
His advice and story from Asia Inc is available here . Branding Asia Dot Com is part of the Asian Business Street Intelligence Ezine - daily intelligence for international business and marketing professionals.