The more people hear the same ad, the greater the chance they will remember the message. Radio commercials that play five or more times per day will saturate the market better than just one ad placed in the newspaper per week. The best scenario is to use radio and newpaper together to reinforce the same advertising message. Create top of mind awareness through repetition and branding your business. Use sound to draw customers into the market.
Radio allows people to hear a message and be influenced by the power of sound.
Special effects, music or different voices will enhance the commercials effectiveness. It's fun to hear a commercial that's unique and creative. The spot sticks in people's minds and is memorable.