B. Behavioristic 1. As an originator of behaviorism, Watson stressed a reductionistic approach to the study of human behavior. Reacting to the use of unseen constructs to explain behavior, he opted for operationally defined constructs. This man is most responsible for popularizing behavioristic philosophy. He authored Walden II , a book describing a utopian society based upon this approach to controlling human behavior.
Motivation is seen as a purely hedonistic matter.
In this approach, responses prohibitive of fear are elicited and then the previously fear producing stimulus is gradually introduced into the situation. Thus, given the same stimulus, the new response is supposedly substituted for the fear response. His is a hedonistic approach to directing individuals in seeking the best possible life given the powers and circumstances that exist. The author of Dare to Discipline presents an approach to child-rearing which is based primarily upon developing a system of immediate rewards and punishments. He is primarily known, however, as a self-love practitioner.