The most popular application offered on the Internet is electronic mail, and almost every person with an Internet account has access to it. E-mail has many advantages over conventional communications channels. E-mail will bring in leads and queries and can cut customer service costs. You have the ability to reach new demographics and markets. Of particular note is the number of leads that we are getting for people in rural areas.
People surf the Net looking for information of interest.
Rather than the push delivery of conventional TV and radio, Net users seek out the information they want. Your Web site could be used more as an information resource rather than a sales pitch or a shop window. Pick out information that may be relevant to your customers, information that will be useful for them. Online support will always be a winner, for example, IOmega provides a fully comprehensive support section for their zip and jazz drives, including installation guides and troubleshooting. In theory, if people can find the information they need on your web site then they will not need to contact your support staff, in turn saving you dollars.