For Your Whole Life. If you re like most people, you probably think of a product that has a certain standard of quality and value. A well-established brand keeps customers from having to analyze the thousands of alternatives available in the marketplace. More than a symbol, a brand is a promise that the product will perform or that a service will deliver.
People create relationships with brands and stay with the ones they feel comfortable with.
Three years ago, Memorial Hermann began working to define a distinct brand image that would not only help people sort through the dozens of health care choices they must make but also position the organization for future success. What the organization identified was a new kind of consumer. Today s health care consumer is more knowledgeable than ever and much less passive. Armed with information from the news media and the Internet, he is demanding to have a voice in making his health care decisions, including having the freedom to choose his doctors and hospitals. This same proactive attitude is also influencing expectations.