Compared to Advertising Public relations differs from advertising in that advertising controls the message, while PR does not. Because of this distinction, PR creates credibility. Advertising by itself can't create credibility. Skeptical readers are more apt to believe independent authorities - reporters, columnists, reviewers or broadcasters who lend credibility to products and services in their newspaper columns, magazine reviews, and television shows. These independent authorities are influenced by public relations activities.
Public relations helps advertising by creating credibility for a product or service.
1, Windows 95, DOS 3.1 or later, and 4Mb on disk. Plus whatever you need to run your word processor software. Publicity Builder adds tools for managing an entire publicity campaign. In addition there is an accompanying Reference Guide that contains just about all the information you will need for making an informed choice on launching a publicity campaign. The benefit is positioning your company, products, and services to impress reporters to write about them.