People are recognizing the potential. On the Parkway side of the building, Jan Wahl has opened her Elegant Antiques shop. She has fixed up what she says was once two dreary looking storefronts. She didn't even come in. Next to River House, Charlene Olson dressed up the back of her Klais Antiques and Creative Framing store by painting a giant mural depicting the front of a shop her grandfather once owned in Colorado.
People love it.
Tara Erben said needs to spread to other merchants. Ultimately, Richland wants to create a new identity for The Parkway. Last year, the city council dubbed it as a part of an arts and entertainment district that stretches down to Columbia Point. To help spur development of the new identity, the CBD Partners are staging a contest to produce a new name and logo for The Parkway. City Councilwoman Carol Moser, a member of the CBD Partners, said Richland needs a Country Club Plaza like Kansas City, Mo., or a Pike Street Market like Seattle.