3 Introduction to radio broadcast facilities and programming. Offered at Briarwood College. Students develop programming formats and assist in program execution through a simulation of full station operation. Offered at Briarwood College. 3 Study of the structure, roles and processes of the mass media.
Primary emphasis is on radio, television and film.
Examination of effects on society. Survey all aspects of public relations including theories of image-making, events planning, publicity, promotion, media campaigning and crisis management. Roots of communication as a discipline and as an intellectual and practical field. Basic principles of persuasion, rhetoric, genres and criticism. 3 Introduction to the structure, function and process of communication in organizational life and modern society.