Hernandez are devotees. Where there's a yoga blitz, there must be yoga biz. Yet Nike and J.Crew have developed exercise apparel, as has Turlington. The Living Yoga series of instructional videos taught by Yee and Patricia Walden occupies five of the top eight slots on Amazon's vhs best-seller list. If you start doing yoga for those reasons, fine.
Most people get beyond that and see that it's much, much more.
By embodying the grace and strength of their system, Yee and Walden are its most charismatic proselytizers - new luminaries in the yoga firmament. But I don't think you should reject something just because it's trendy. Bloodgood had the bright idea to commandeer part of the lobby in the office building where she works for a Monday-evening yoga class. Yoga is where you find it and how you want it, from Big Time to small town. Yet in eight months the mechanic has sweated his way up from beginning to advanced work.