Speakers should dress in formal clothes unless they are in costumes or their clothes are somehow related to the message they are trying to send. If only a few reporters arrive on time, delay for five minutes to see if more show up. But if you have a large group, get started on time. Allow ten minutes for questions. The press conference should not last longer than half an hour.
Reporters can ask individuals questions after the event if they want more information.
If possible, provide refreshments. Don t be afraid to fully explain your position, but be sure to emphasize your key points those are the quotes you want to appear in the paper. Don t ignore questions. Newspaper reporters usually want more precise answers to their questions than do TV interviewers. Only ask a reporter to read back a quote of yours if it s absolutely necessary.