This leads to less scope for corruption, and more pressure on officials to perform well. Through use of new technologies, civil society in developing countries with the media as its voice has the potential to demand greater freedom and democracy. New information and communication technologies are changing how we work, play, interact, experience and involve ourselves in various spheres of endeavour. By reaching a vast number of people, the mass media is able to share not only news and information but also learning about consensus on different issues. One of the greatest effects of the digital media and Internet is the birth of a new political sensibility that extends beyond the boundaries of the local politics.
Recent studies show that the digital citizens are more optimistic, tolerant and committed to change.
And they vote. They vote for more democratic society. Knowledge-based Economies Information and knowledge are poised to become the two primary commodities in the 21st century. The emerging global knowledge and information society is one of the central features of a globalising world, which affects not only industrialised countries but also developing countries. Knowledge and information are becoming increasingly important factors for production, services, empowerment and a broad range of societal activities - at the global, the regional, the national and the local levels.