While this may appear beneficial to Compaq and Digital, a strong case can be made that a chip designer without the fab control produces a chip that is a me-too product rather than a market innovator. For Alpha to build strength, it must continue to be ahead of the curve. Compaq sells primarily through indirect channels. While it does have relationships with key customers, most of the fulfillment is indirect. In contrast, Digital has significant direct sales resources.
Products have new means to be purchased, which always opens up potential for channel conflict.
Additionally, Compaq and Digital have different channel programs. End users will not necessarily care how their products are fulfilled, but they will want the best deal through the fewest middlemen. Internet Search Engine. Compaq has not had a focus on Internet technologies, whereas Digital has been very successful. In introducing its Alta Vista search engine, Digital started out its Internet presence with a bang.