The pilot results exceeded company expectations, especially in customer response rate, indicating the value of AmExMail to both cardmembers and non-cardmembers. And with AmExMail, customers can count on the traditional American Express level of integrity, security and privacy. In addition, AmExMail members don't need to worry about informing friends, family and colleagues of a change in E-mail address, since the service is independent of any Internet service provider. While AmExMail is available to anyone interested in the service, American Express Cardmembers who register receive exclusive services, such as 10MB of mail storage space versus the standard 5MB, and toll-free customer service support. AmExMail also lets members receive personalized information in their mail inbox, including daily stock quotes, sports scores, and breaking news headlines.
Members can schedule E-mail reminders for specific daily, weekly, monthly or yearly events.
American Express worked with USA.NET Inc. to develop AmExMail. USA.NET provides and administers the AmExMail service. American Express made a minority investment in USA.NET Inc. in April 1997. The company invests in technology firms like USA.NET in order to expand the scope of value-added services for its cardmembers. USA.NET is a leading E-mail service provider, dedicated to creating electronic messaging solutions for consumers and businesses.