People can request very specific kinds of DJs, search for specific kinds of music.
They are going to be saying this is the kind of music that I want to listen to. Kickworks is trying to avoid the fate of online music services such as Musicbank, many of which didn't make it to their third birthdays. Musicbank was a streaming locker service that secured licensing deals with publishers and major record labels to create a database of music that users could access once they had proven they already owned a physical copy of the music. However, the storage and per-stream licensing fees, which the company had agreed to, made profitability questionable and scared off potential investors. Before it ever launched, Musicbank ran out of money and closed its doors .