If your favorite show doesn't have captions, and you'd like it to, your first step is to find out who produces it. In either case, ask for the public relations department first. If they can't take care of you, they can always direct you to someone who can. If you are attempting to start a large-scale lobbying effort to get captions on a show, make sure you have facts and figures before you contact the station. See if there are any applicable laws mandating captioning .
Petitions are highly effective as well.
The absolute best way to get a program captioned, however, is to find a sponsor and present it to the station as a fait accompli . Also, see my article, What to do when a show isn't captioned . Since that date, roughly 20,000,000 televisions per year are being sold with caption decoders in them. That number, of course, doesn't take replacement televisions into account, so the actual number is probably lower. The Caption Center predicted that every home in the United States will have a caption-capable television set by the year 2000.