Many corporations have already run into the wall of the funnel as a result of violating the system conditions. And today many companies are getting relatively stronger in comparison with others as a result of previous investments in line with the system conditions. Of course there are a large number of companies who still benefit in the short term from violating the principles of the common good, but in the long run, they have no future. Perhaps that is because it is based on human systems more than natural systems. The fourth principle is about the internal resource flows in a society, but it is still a logical first-order principle that follows as a conclusion from the first three.
Most people understand that the first three principles set a frame for societal behavior.
Fairness is an efficiency parameter if we look at the whole global civilization. It is not an efficient way of meeting human needs if one billion people starve while another billion have excess. It would be more efficient to distribute resources so that at least vital needs were met everywhere. And this kind of destruction is everyone's problem, because we live in the same ecosphere. The business community found it refreshing to be involved in a dialogue that did not involve someone pointing fingers at them and telling them what they should do.