Most people can today no longer expect to receive consolation and exaltation from art.
The 'refined,' the rich, the professional 'do-nothings', the distillers of quintessence desire only the peculiar, the sensational, the eccentric, the scandalous in today's art. I myself, since the advent of Cubism, have fed these fellows what they wanted and satisfied these critics with all the ridiculous ideas that have passed through my mind. The less they understood them, the more they admired me. Through amusing myself with all these absurd farces, I became celebrated, and very rapidly. For a painter, celebrity means sales and consequent affluence.