To produce a single ounce of finished platinum, a total of 10 tons of ore must be mined. In comparison, only three tons of ore are required to produce one ounce of gold. This rarity gives platinum its cachet. Platinum is lustrous. Platinum's rich, white luster complements diamonds and other precious gems while its neutral color enhances a stone's brilliance and depth.
Platinum is fashionable.
Platinum jewelry appeals to many people today because of its subtle beauty and understated elegance. Many platinum jewelry designs are accented with 18-karat gold, creating a sophisticated, versatile and fashionable look. Whether you choose a ring, pin, bracelet, earrings, necklace or bridal jewelry, you can find new and sophisticated platinum designs. Some are all platinum for a sophisticated look, but many feature 18-karat gold accents. As platinum's pure white luster, strength and durability are recognized and admired, bridal couples worldwide are rediscovering platinum as the metal of choice for engagement, wedding and anniversary jewelry.