Don't let the Bozos grind you down. We're working harder and faster, facing a multiplication of demands in our careers and our lives. We reconfigure our careers constantly, with an understanding of who we are and what we love to do. According to worldclass mountaineer, scientist, and leadership expert Arlene Blum, the good news is, yes, we all have the potential for greatness. The tough reality is that leadership takes a lot of hard work, agonizing judgement calls, and a highly developed sense of humanity.
People feel like if they put a lot of time and energy in to something they ought to have fun, too.
He talked about several companies, including Pepsi and the Gap, that use their Web sites and other media as storytelling tools. When you go on to the Internet, you become an entertainment programmer. And in a world in which people can watch what they want to watch when they want to watch it, marketing needs to be intertwined with the programming, not isolated, independent advertisements. That's a huge responsibility. That is the question career counselor Richard Leider has posed to thousands of senior citizens over the last two decades.