Consumerism is driven by huge sums spent on advertising designed to create both a desire to follow trends, and the resultant personal self-reward system based on acquisition.
Materialism is one of the end results of consumerism.
So began the impetus for, and the creation of mass consumerism . Massive consumerism was in force, and some troubling consequences were starting to be felt. This is technical obsolescence, often called planned obsolescence . Discovering new products makes supermarket shopping fun. We are the most voracious consumers in the world.