If your business accepts checks, make sure you state whom the check should be made payable to. There are many styles, but we recommend the trifold kind with a rip-off mailer. These types of brochures consist of three panes, with the last pane perforated so that it can be separated from the other two panes. This provides a great way to make a reply card that people can rip-off and mail back to you to get more information. These types are usually made of heavy card stock, so you don't need an envelop to mail them.
Postcards are like very brief brochures.
They can also be mailed without an envelope, but should be used when making an announcement rather than making a sales pitch. Always have your company name and address somewhere on the brochure. You might want to copyright the brochure if you have pictures or text that you want protected from unauthorized reproduction. Use photos if you are selling a product that is hard to describe. Brochures should only be sent to people you have had a previous contact with.