The WAA expects Confirmed Opt-In to be the baseline for wireless subscriber permission. B. Wireless subscriber permission is not transferable to third parties without explicit permission from the subscriber. C. Clear instructions on how to avoid future Push Messaging must be readily available to all recipients for all Push Messaging, and all such requests must be honored. Forging of a message originator. Intentionally misleading subscribers as to the content of wireless push advertising.
Online research practices that obscure the true purpose and use of the research results.
Commercial messages masquerading as conventional voice phone calls. Data Security WAA members creating, maintaining, using or disseminating PII should take appropriate measures to assure its reliability and should take reasonable precautions to protect it from loss, misuse or alteration. They should take reasonable steps to assure that third party recipients of such information are aware of these security practices, and that the third parties also take reasonable precautions to protect transferred information. Data Quality and Access WAA members who are creating, maintaining, using or disseminating PII should take reasonable steps to assure that the data are accurate, complete and timely for the purposes for which they are to be used. This includes making reasonable efforts to ensure that they are obtaining data from reliable sources.