They picked up on our release and put it out in their national computer column. On the day it came out we hit over 10,000 an hour. We went over our band width limit for the month in four days and had a staggering bill to pay at the end of the month for all the extra band width. I know you think we are going to say send out press releases to all the newspapers and magazines by email. No we are not.
Newspaper editors are masters of the delete key.
If you want a press release noticed it must be faxed or mailed unless you just happen to know the editor or a journalist on the publication. This section is currently under construction and should be finished at the end of March 2000. However, it just may be the most important piece of advertising you do. Be sure and send a release to your local paper now. Not advertising is like kissing a girl in the dark.