A vital factor in the success of your organisation is the skill with which you communicate with clients and staff. Building an organisation is about relationships - and relationships are based on communication. Good newsletters can be an important vehicle for communication. An important reason for having a newsletter is to inform employees about policy and changes in the organisation, and to get feedback from them. A newsletter that does this fulfils a crucial role in internal communications - but that's only part of what a good staff newsletter can do.
Newsletters facilitate networking within an organisation.
Employees find out what activities the organisation is involved in and what people from other departments are up to. In this way, employees get to know each other, thereby forming horizontal and vertical links. These links have a direct commercial use because, for example, employees know who to go to when they have to deal with other departments. Newsletters promote a sense of belonging. By including personal information, such as stories about important events in the lives of employees, a newsletter can turn a big organisation into a family.