Rank ordering is often used to find out where your product, or certain features of your product stand in relation to your competition. It shows you where you are weak, and it can present some good positioning opportunities when you find an important feature on which your competition ranks poorly. Finally, include some demographic questions which are important to you, such as the person's age, sex, income level, race, Internet usage, and so on. These questions are usually found at the end of a survey. Don't go overboard.
People are reluctant to answer many personal questions.
Respectfully ask only what you need to know about your buyers. For example, you might find that men are most interested in the power of your new laptop, while women focus on its weight. Quantitative research results are turned into numbers, most often averages. The results of each question can also be graphed to give a visual illustration of the results. Graphs also give you a way to longitudinally compare previous results with current results, showing trends.