By 2003, major companies hope to cover the earth with wireless phone and data networks, launching nearly 1,000 telecom satellites. Forty-two per cent play every day. The average American child grows up in a home with two TVs, three tape players, three radios, two VCRs, two CD players, one video game player and one computer.
More American families own a television set than own a telephone.
By the year 2003, there will be more than 500 million Internet users worldwide. Most children and teens use the Internet for e-mailing, search engines, games, music, and schoolwork. When using a search engine, pre-teens are likely to log on to Pokemon, television, and game sites. Teens are likely to log on to music and game sites. Today's youth are more than ever before wired for media use.