The posters declare over and over, A Woman Needs a Man like a Fish Needs a Bicycle. People stare a moment and pass on. The message makes no sense. Obviously women need men. Everyone needs men.
Masculinity is all.
Armies need men, and government and business and technology and high finance. And teaching and medicine and adventuring and fashion. And all the serious arts. Offices, except for the typing pool, which is female, need men. It's homes which need women, except for the lawn which is male.