Respondents call in to a toll-free 800 number, which is available at all times. Generates better data . The system can check for cheaters or multiple callers and marks the call as suspect. Calls must answer the questions in order as scripted, reducing errors. Voice capture allows for open-ended questions.
Respondents can leave a message or respond verbally to a question.
Their answers are then transcribed. No fumbling with stamps and envelopes. People can take the survey at their convenience. Daily data analysis is available to the client on the Internet. With all these benefits, plus our complete survey analysis service using SPSS , CyberData IVR is one of best tools available for market research.