Nobody quite gets up one fine morning and decides to go for an insurance cover.
Remember, it s a product that is always sold. Perhaps, the only time an individual decides to buy an insurance policy is when some external event forces him to rethink. That event happened last month, measuring 8 on the Richter Scale. Like all calamities in the sub-continent, here too the proportion of insured losses to total economic loss is expected to be very low. But insurers feel the quake in Gujarat will increase the awareness of insurance needs.