Most of the people who shop on the Internet do it for information and pricing. Once they get that, they go to a store near where they live and buy it. It's a bricks and clicks reality. With CenterAmerica's plan, retailers don't pay anything to establish a site. I don't think Internet sales will ever shut down retail stores.
People like to shop.
They like to see, touch and experience the store environment. But an Internet site can send more people to my store. As a tenant of CenterAmerica, Dan's is able to set up its site for nothing and operate it in an affordable way. Site to get some advertising The umbrella site for the tenants' Web sites is CenterAmerica.net. To get potential customers to visit the site, the landlord and the retailers are going to post signs around the property to raise customer awareness.