They corrected the error and didn't bill me for the delivery. Their people were helpful, professional and knowledgeable all the way through what could have been a terrible experience. My flower recipient was happy, I was happy and Pro Flowers has won a loyal customer who will buy many, many more flowers from them. Use graphics . Limit your use of graphics, but use them.
People are visually oriented.
People want action. Think MTV, but give lots of content. Stay in touch with customers . Stay in touch with customers through special announcements and offers. Develop creative ways to retain loyal customers.