Includes both daily lecture and production. An integrative approach to the role of industrial advertising and corporate PR in product marketing among businesses. Special attention given to the needs and practices of high technology industries. Preparation of layouts. Instruction in typographic design, elements of reproduction mechanicals, engraving and printing processes, types of paper, uses of color.
Market analyses, media characteristics, sources of media data.
Use of case studies. Class functions as an advertising agency. Fundamentals of news writing and copy editing with practical application to typical news stories. Broadcast news writing, with emphasis on organization, conversational style and production mechanics. Preliminary understanding of legal and ethical issues in the recording or videotaping of news sources.