In Philadelphia, you can choose from over 800 long distance providers. Even electricity generation is available from dozens of suppliers, instead of one. Nationwide mail order catalogers kill the hometown retailer. Time is our most precious asset and is becoming less available. No matter how awesome your product or service is, customers never stick with you for life.
People move, change lifestyles, or switch to the competition for no apparent reason.
Most studies say 1 out of every 5 customers vanish every year. By the year 2000, business will survive only if they recognize these trends and take fast action. Marketers relying on traditional mass marketing will die a quick death. All of the mediums above work, but it's too expensive. Telemarketing is despised by recipients.