This explains why LML has made an entry in the motorcycle bike segment for the first time ever with 100 cc models Adreno and Energy. It may be late in the day, say analysts. They are now getting into a highly competitive 100 cc segment when the market is moving to 125 cc and above. LML says it is also going to repackage the scooter. By the end of next year, the company plans to introduce a range of scooterettes with plastic bodies in the 75-100 cc category.
Rivals are sceptical.
They point to a poor showing by LML's only scooterette, Trendy, in the market. But geared scooter are clearly moving down the priority for most two-wheeler players in India. The solution clearly lies in a radical repositioning. Because when you talk of a family vehicle, a consumer has other options today, like the second-hand small car. The other is disposable incomes have risen and consumer finance is easily available.