Inc. All rights reserved. Inc. All rights reserved. Forrester Research asked 8600 Internet users why they log on to a particular website and why they keep going back to favorite sites. Information is the number one reason people log on to the web. Interesting, useful and relevant content is the top reason people return to a site.
Many sites invest their dollars in design and programming and neglect the content.
The first two steps need a good brainstorming session. Take a good look at who you expect to use the site and why. Find out how web content follows the same rules as print media and how it differs. They don't . They scan the page picking out words and sentences that grab their attention.