Printed marketing materials have long been the mainstay of a company's marketing program. They are almost secondary to a good web site today. A paper document is something you can hand to a client in a meeting, hand out at trade shows, or mail to a prospect. You have more power to control the value of your marketing simply because you can change what the viewer sees to suit their immediate needs or yours. E-Marketing has over taken the traditional marketing methods.
Many web sites remain static but serve a good marketing purpose.
They are a good medium for prospects looking for products or services or even potential employees looking to check out the nature of your company. You want to create a profile of the company and include current information on your products and services. A dynamic website should be integrated into your total marketing plan. Dynamic in that it needs to be constantly updated. The Internet is now a viable sales channel and needs to be treated as an important adjunct to your marketing and sales efforts.