The 1927 Society has already resulted in identification of prospects for current major gifts. Both of these giving clubs have laid the foundation for the development of a comprehensive stewardship program. Additionally, other prospect identification methods are planned for FY00. Test programs will be implemented based on FY99 results and research. Internal presentations have been encouraging.
Next steps are to fine-tune the messages and, most importantly, secure funding.
Other efforts, such as the initial comprehensive Community Impact Report and a bi-monthly letter from President Smith to other community leaders will be continued and built upon. For example, a comprehensive legislative outreach program includes campus briefings by the president, regular updates to subscribers to a listserv, and a website containing key information and linkages. An Internal Communications Advisory Committee has been established and faculty and staff are included on an External Communications Advisory Committee. University Relations will continue to adapt strategies and tactics to the needs of faculty, staff and students as they are assessed.