We want to put those issues before a general audience. We want to show the reader how environmental issues affect them, and how they can make a difference. But ENN is a news outlet, it's not an advocacy project. We focus on journalism here. Also, all of our stories have interactive components.
Readers can always take a poll or quiz, or learn how to take action or find more information.
We produce stories that are global in scope, but since most of our readers are in the U.S. we always offer a U.S. slant on our stories. We also cover a fair amount of regional or local stories within the U.S., but we try to show how these might be relevant from a national perspective. We don't necessarily use a uniform style throughout our site. I mean, we do follow AP style for grammar and other details, but we allow our writers to use different types of writing styles. It all depends on the target audience for that particular article.