The current sellers' market in the Beach Cities shows no sign of letting up as we enter the spring selling season. If anything, it will get even hotter. Yet, some homes fare languishing on the market without an offer.
Owners sometimes get a bit greedy and let hope overcome reason.
Some sellers decide that it is okay to list high, that prices are rising and the market will catch up with their house. In this market, new listings get a lot of play. However, if a house does not sell in the first few weeks, agents no longer pay attention to it, deducing that something is wrong with it. After which the price must be substantially below market to sell the house. There are three steps to setting a price for your home.