Apart We forget this cardinal rule all the time, and as a result we frequently spend hours on work destined for the trash bin. But you will never see this work, because it was as conceptually barren as the deliberately overwrought frippery that graces this article. The tools we use are seductive, as is our own hard-won technical expertise. But before we add that next layer of motion blur, we must ask ourselves if the image still conveys the slightest hint of meaning. You must be a member to post.
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We must remember that, as Web designers, we are a minority audience.