9.2720 Strategies to Effective Public Relations. Public relations is the creation of a favorable climate in a community so that the goals, programs and services of the organization are understood, accepted and supported. Public relations enables an agency to have some impact upon what the media reports because it allows an agency to present news with the interpretation the agency desires.
Public relations is common sense and hard work.
It is the product of careful planning and the unrelenting effort to carry out the plan. Highlight outstanding achievements by local agencies and beneficiaries of HUD programs. Profile exemplary agency managers. Highlight innovative programs. Focus on project achievements in helping people.