Many will become lifelong customers, making you forget those free-loading bozos entirely. The investment of your free product or service for a limited time must be measured against your current marketing investment. But if you re a guerrilla, your quality and service will prove more than anything you can ever say in a marketing context. Your customers truly enjoy being your customers. Now, they know why you are so confident in your offering.
Nothing can substitute for an actual ownership experience.
I realize that all companies cannot give what they sell for free, not even for a limited time. But if you can see daylight in giving your offering for free, you might lift your marketing to the highest level while forming bonds that might otherwise have never been established. Comment on this article here . You can learn more about Guerrilla tactics from the Guerrilla Marketing books and software and our Daily Guerrilla Communiques on marketing, selling and online marketing. Previous Weekly Guerrillas can be found by clicking here .