It also allows us to tap into niche sectors. We've experienced significantly increased traffic, made some valuable contacts, and have been very pleased with the high quality of the visitors we have received via the service so far. Obviously we'll be looking to sign up many more artists and customers, and also be looking to broaden the spread of music across the genres to be able to provide a very well-rounded service. We are also developing a music resource to offer cross-referenced databases on all aspects of music and music making, such as retailers, music shops, music tutors, recording studios, concert venues etc., to hopefully become a single portal for all those passionate about listening to and making new music. Ray Taylor attempts to demystify the subject of brand creation and advertising in an article first published in the Financial Mail on Sunday.
More nonsense is talked about brand building in business than most other subjects.
It is one of the great intangibles - expensive to create, difficult to measure and impossible to manage. Some say businesses can spend their way to a brand, with lots of pricey TV advertising. Establishing a brand is not about advertising. It's about winning trust. People don't shop at Tesco because they have seen the ads.