No, I mean it. But if, despite the many hazards, you still want to give it a go, there are a few things you need to keep in mind.
Many small magazines publish an issue or two, sputter, and die.
Reasons for this include an overcrowded marketplace and the sheer amount of work it takes to produce a high-quality product. But the overriding problem is money. Your first issue will have to be financed up front, since you won't have subscription money coming in yet. Even when it does, very few literary magazines can survive only on donations, advertising, and subscription sales. I am faculty adviser for Talking River Review , Lewis-Clark State College's literary magazine.