Listen to any complaint about the school and relay them to the administration. Make positive observations about the school when the opportunity arises. When you let a fellow family get off lightly with a token pledge, it disparages both them and the school. If your families have made contributions to the school in the past, mention their previous support and ask them to consider increasing their gift. Strongly suggest that pledges be considered in terms of what the family can do over a twelve-month period.
Most families can contribute much, much more when they break it down into monthly installments.
If your prospect just cannot or will not make a commitment at this time, make an appointment to follow up. Do not leave the pledge card behind. Your pledge cards are your records. When completed, the donors will sign the card. If they prefer to keep the amount confidential, have them complete it and seal in an envelope for you to turn in to the school.