Priceline for Gasoline selects the gas station from among the three pre-selected by the member. The consumer then goes to that station and ignores the price at the pump. Club members can get up to 50 gallons at any one time at their price. After entering the WebHouse Club, members can select from hundreds of grocery items. After choosing two or more national brands for each category, consumers can name their own prices and find out within 60 seconds whether their prices have been accepted.
Members lock in their prices by pre-paying with a credit card while they're still online.
Before logging off, members print out a pre-paid grocery list that they can take with them to their favorite local participating store. This pre-paid grocery list includes information verifying the products consumers purchased through the WebHouse Club. Club card completes the process. Shoppers can get their Priceline WebHouse Club card at participating supermarkets or by requesting one from the WebHouse Club web site. Members choose from 200 product categories representing more than 800 national brand choices.