They also think in terms of specific courses that will help them reach their goals, rather than traditional degrees. They hedge their bets by applying to many colleges, and they may play one institution off against another in an attempt to get the best deal they can. Even after signing on with one provider, clients will transfer to another if they believe they can get better or equal services at a lower price. Moreover, what cyber clients want is constantly changing. Their minds do not remain fixed on a specific product or even goal.
New desires appear as often as new Web sites.
Furthermore, cyber clients don't think of failure in the traditional way. They know about dot-coms that lose millions every year and are considered great successes. They know that starting two and three online companies that flop often provides the experience that convinces a venture capitalist to support the next business. So, if something is not working or turns out to be boring, they simply walk away from it. No guilt is involved.