These second-tier editors could perform a number of important tasks, such as putting new content in context with the rest of the site. For instance, if somebody writes an article for your Web site, that author might not be sufficiently familiar with your site's content to make all of the appropriate links. Therefore, the finished article should be handed over to editors who are more familiar with your Web site as a whole . This is important even for smaller sites. These editors could regularly comb through all of the old content on the site.
Old content has substantial value.
Analytical content or human-interest articles in particular continue to be of value for a long time for many people. Even news stories continue to have some archival value. We do know that Web site visitors do use old content. Remember, anything published on the Web continues to be relevant to some people. For instance, if you're thinking of buying a used piece of equipment, maybe you'll go to the original manufacturer's Web site to see what they wrote about their product in the first place.