I pay particular attention to getting the structure of the information correct. Normally they're not. I try to teach them what they need to know so they won't make the same mistakes again. I do technology or information transfer, which, in fact, educates them. I've had clients who come from a very strong print background.
Print tends to make people think linearly, simply because print is accessed in a linear manner.
One of the most interesting started in 1992. The Geological Survey of Canada drilled three bore holes in the high Arctic to examine the strata and rocks and fossils. We designed a CD-ROM which integrated all of the disparate disciplines that were interested in these bore holes. There were people interested in plant life, pollen, animals, rocks, hydrogeology, and so on. We presented the results in Acrobat format on the CD-ROM, which made it easy for you to see a particular scientific paper.