Most people try to play a shot from the rough that is either too difficult or a low percentage shot.
The way the ball sits in the rough dictates the type of shot you can play and the club you need. There are three basic types of lies in the rough. For example, one is when the ball sits on top of the grass, a flier lie. From this lie you can use just about any club in the bag. The ball tends to go a little further than expected so don't choose too much club.