But they instead partner with ISPs to re-sell their DSL services. That is, after all, what ISP means - Internet Service Provider. This would eliminate the need for the ISP altogether. No company homepage, no services, freemail through Hotmail or someone, and reduced overhead. The ISPs are cut out altogether.
People are cheap.
Save five bucks a month and get no support - no big deal for most people, since they can always beg free help from a local computer store or a friend. In the meantime, I invest countless dollars in equipment and then get undercut by a non-ISP DSL service. I would rather look into it first, so I can calculate a plan of action before I walk into a minefield. Oh wise one, everyone know that you can not transmit data that way, you have to HUM kumbaya, the singing harmonics influence the time slices. CrossKeys Dyband puts bandwidth control in your hands.