There is an enormous amount of market information available to you. Some of these sources are census statistics, trade journals, county and city pattern books are most likely available for review or possibly on loan at your library. It's a good idea to begin by contacting your library, Chamber of Commerce, prominent lending institutions in your area, and local newspapers. Sometimes they can also provide you with statistics on housing sales, new home building, population trends, and other information relevant to your market study. The Yellow Pages can give you some idea of how many potential competitors exist in your community.
Market research helps identify potential customers for a given product or service line.
Market research is the systematic collecting, analyzing, and reporting of information relevant to a specific marketing need. Most companies use market research to measure market potentials, determine market characteristics, and analyze market share. There are four major types of market research information that can help you. Psychographic analysis focuses on such things as life-style, personality, level of aspiration, discriminative abilities, etc. Geographics address the characteristics of the area in which you sell your product.