Our notion of television was that it should not be linear, it should not be about story lines with a beginning, middle and end. It should be about mood and emotion. Creating that network environment was our intention. And then it became our mission, driving the birth and development of other MTV Networks brands like VH1, Nickelodeon, Nick at Nite and TV Land. Conventional wisdom said that people over 25 didn't care about music.
Music is a teenage thing.
Once they leave college, kids grow up get jobs, and stop buying music. Conventional wisdom forgot that the generation that invented rock 'n' roll music grew up, and took its love and passion for music with it, and never let go. We proved that there is life after Britney Spears. Now, I know I make it sound easy. I guess that's the benefit of speaking in hindsight.