It's the number ONE objection in the world of sales. There are no new objections. You've heard them all before. Whatever business you're in, there are between five and 20 reasons why the customer won't buy now. Some objections are stalls.
Prevention is the best medicine to cure objections.
Meet with sales reps and customers. Ask them for the top ten objections they get. They'll flow like water. Write them down . Make a detailed list of every objection you have identified.