Mr. Kremer began the seminar by explaining the importance of the Nine P's to Success in the self-publishing industry. The media needs to be made aware of your book 6 to 12 months in advance. They need time to read it, evaluate it, prepare and run their publicity on you and your book. Publicity Ads aren't necessarily the best option for self-published authors. Publisher's Weekly and Book Expo can generate interest in purchasing rights but don't normally result in a lot of book sales.
Publicity costs much less than advertising.
It generates word of mouth and gets people into the bookstore. Begin to think about your contact list. List everyone you know and everyone you'd like to know who might have interest in your book. Include in this database a complete list of your local media and a few members of national radio, TV and print media. Plan to make some kind of customized contact with everyone on this list once a month.