I have never seen this on a menu anywhere or anytime. Not even in a high school cafeteria, where this would be a huge item. I got two stories. One person said it was the supplier of the team's athletic equipment. Someone else said it was the company that handles all the advertising in the Dome.
People usually think the company makes marshmallows or motor oil.
HA-LO is a sports marketing company. It pays for that advertising space in the Dome just like everybody else. I have a gripe about fast-food restaurants not offering vegetarian children's meals. All the kids' meals have meat. To get their popular toys, you have to buy a kids' meal.