It is always Kellogg Company's objective to provide the consumer with full packages. However, because products are packaged on automated equipment, space is needed at the top of the package for proper sealing of the inner liner. If the inner liner is sealed imperfectly, moisture may penetrate the food and product freshness may decrease. Some settling of the product in the package may also occur due to handling in transit. We use several coding methods depending on the type of product.
Most cereals are fresh for one year after they are manufactured.
This is shown by the better if used before date stamped on the left side of the boxtop. The code date stamped on the top of the individual serving box represents the date the product was manufactured. Kellogg Sales Company representatives work with warehouses and grocery stores to assure fresh merchandise. Numerous techniques are used at Kellogg Company to continually assess the reliability of its quality systems. Since Kellogg Company feels strongly that quality must be an essential part of its products, each employee has a responsibility for maintaining quality.