Nevertheless, Norm made the place-cards by hand. The answer was simple. Norm no longer works for that firm. He also has the ear of the managing partner and wide discretion to market the firm. Getting credibility for service clearly paid off.
Norm has the respect that marketing directors deserve.
However, it didn't come overnight. He has been a consultant and a marketer in three law firms since in 1989, and has endured the all of the slights and insults marketing directors suffer. Gaining Power and Influence Law firm marketing directors are starving for respect. It is a perennial topic at conferences everywhere. As a group, marketers are bright, creative and well educated.