Then again, you may not care in the least.
Market research is nothing new, of course.
But as recently as 10 years ago, research results were, for the most part, shared quietly with the companies who used them to chart business strategies. Today, they are the stuff of headlines. Internet research now commands the same kind of attention as political polls and baseball statistics. But sports fans, baseball addicts in particular, demand their numbers. It's all part of the pleasure of the pastime.