Most people make an initial purchase of equipment for an outdoor sport through mass merchants.
As expertise and the need for specialized equipment increase, purchases are moved to specialty stores. These stores are fewer in number, offer more specialized equipment at a higher price point, and provide greater customer service. Independent and specialty stores typically sell a larger percentage of rock and ice climbing equipment, backpacks, outdoor accessories, sleeping bags, and tents. Apparel and footwear make up the largest segments of their markets. These major retailers are achieving economies of scale, offering enormous selections of goods under one roof.