Be sure to include a Lesson Cover Sheet if submitting lessons by regular mail. You may now proceed to Lesson Six. Discussion Marketing is based on the exchange relationship. Simply put, a consumer exchanges something of value for a product. As stated in Lesson One, products are not always physical goods.
Products can be goods, services, or even ideas.
A large portion of our economy is in the service sector. While most marketing may seem to focus on single transactions, it is also key to building relationships with consumers. It is much easier to keep a customer than to attract a new one. In fact, it can be very costly for an organization to lose customers. Think about a grocery store.