We have been very clear. The market went from irrational exuberance to complete pessimism. Through it all, we are just focused on trying to build a special place where you can shop for your children in a whole new way. Gateway, Amazon and others seem to have recognized the value in having at minimum a limited physical presence. Many analysts think pure-play retailers won't survive unless they partner or leverage physical world assets.
Physical stores are very expensive.
If I were to build a national newtork of stores to offer consumers what we do today, it would cost several billion dollars. First mover advantage is quite important, and we achieved that. Pureplay copycats of eToys have mostly gone away. 125,000 items is significant. Yet I ve read you might need three times that to turn a profit.