Their main focus for the web page was simplicity. They wanted the users to be able to pull up the page in five to seven seconds instead of minutes. The site is organized by theme category. This was a fairly challenging project. The web site will also be offering services that are not available in the stores, such as ability to search for gifts by age and price range.
Purchases can be gift-wrapped and shipped with a personalized note.
The number of orders placed is already 40 percent more than we originally anticipated. It has been mailed to 2 million of the company s customers. The first mailing was October 1, and a second, holiday-focused issue is being shipped this week. With these new services, the company is hoping to attract upscale consumers. In order for the data warehouse to be compatible with the new server, it will require IBM s support for Windows NT, which is not expected until sometime early this year.