They are goals. They are also the foundation of planning. A. Multiplicity of objectives. All organizations have multiple objectives. B. Real versus stated objectives.
Organizations have both real and stated objectives.
Stated objectives are official statements of what an organization says and what it wants its various publics to believe are the objectives. Real objectives are objectives that an organization actually pursues, as defined by the actions of its members. C. Traditional objective setting is defined as the process of objectives being set at the top and then broken down into subgoals for each level in an organization. The top imposes its standards on everyone below. MBO is not a new concept.