And, most important, that the old rules of marketing no longer apply. Some of the new rules are counter-intuitive. Supply leads demand. Products are given away.
Quality goes up as prices go down.
In short, he gives the reader a workable blueprint for survival in the 21st century. The Friction-Free Economy makes sense of a digital world in which products are ambiguous and intangible, and then offers a series of guiding principles designed to help companies compete and thrive. Like Lewis, Kelly believes an entirely new set of economic rules is about to take hold. Or snail-mail it to her on a postcard. If you would like to receive a copy of the printed version of the Technovation Exchange News Brief , you can request it using the Request for Literature form.