A newsletter that does this fulfils a crucial role in internal communications - but that's only part of what a good staff newsletter can do. Newsletters facilitate networking within an organisation. Employees find out what activities the organisation is involved in and what people from other departments are up to. In this way, employees get to know each other, thereby forming horizontal and vertical links. These links have a direct commercial use because, for example, employees know who to go to when they have to deal with other departments.
Newsletters promote a sense of belonging.
By including personal information, such as stories about important events in the lives of employees, a newsletter can turn a big organisation into a family. Stories about your organisation's successes, emphasising the role of staff, help employees to develop a pride in the organisation and a pride in themselves as its employees. The essence of marketing is developing and maintaining a personal relationship with your clients, and good customer newsletters are an effective way of doing this. If you tell your clients about yourself and what you're up to, they get to know you and become more aware of what you can do for them. Conversely, the process of compiling and mailing a newsletter makes you identify your clients and evaluate their needs, so you can better target your marketing and improve your services.