Funded and used by airlines, hotels, car rental companies and other travel businesses, the highly respected TIA studies traveler demographics and preferences within, coming to, or going from America.
Online advertising has tremendous communications power.
In fact, banner advertising has been proven to increase consumer recall and brand name identification. Beyond their ability to build brands, banner ads combined with the interactivity of the web create a direct response opportunity with every impression. A single banner exposure can generate brand awareness, product attribute communication, and purchase intent. Online advertising is more likely to be noticed than television advertising and compares favorably to television in its ability to create a brand-linked impression. Why Soul Of America Soul Of America's website, Weekly Travel News and Adventures Emagazine reach 1.5 million persons each month.