One of the best ways to market your site is to find out who your visitors are and what they want from your site. One way to get this information is by asking your visitors in the form of a survey. Typical pieces of information include E-mail Address, Name, Sex, Street Address, City, State, Zip code, Phone Number, Fax Number, Profession, and Company Name. Obviously it would be great to have this data about every visitor to your site, but as you might guess, it is extremely difficult to get them to supply it.
Most people are very reluctant to fill out survey forms.
Either they don't want to waste their time, or are wary of giving out information that may lead to their receiving spam, direct mailings, catalogs, and other unwanted marketing materials. There are, however, a few ways to gather this information. First of all, you must assure the visitor that the information will not be shared or sold to anyone else. A good privacy policy should be in place and easily accessible and understandable. Secondly, the visitors must have a reason for giving out the information.