We will have a total project list competed for the next update. Debbie McCrady Marketing Home Economist Another year in marketing and promotion is under way and with it comes new opportunities and challenges. We want to build on the initial success of last year. Here on PEI, a series of locally produced television ads will run during the month on CBC, media kits containing press releases and great pork recipes have gone out to all media outlets, a retail direct mail piece has gone out to Island retailers with an order form for recipes and other point of purchase materials for the meat case. A variety of activities are taking place across the country depending on available budgets.
Pork is front and center in popular magazines at the present.
Canadian Living Magazine has a cover photo and feature recipe with pork in the January issue. All of this attention is great news for Canadian consumers since so much of the American coverage hits us as well and influences our consumer opinion too. I want to make sure pork is included and that the information is up to date and accurate. The PEI Farm Women's Conference is coming up in February, as is the PEI Pork Conference. PEI Pork will have a booth at both conferences.