Many people know of and use extension services.
But many others, especially those who live in the cities, who are most likely not to have access to the Internet, and who may need CCE services and programs the most, do not know they are available or how to make use of them. The study seems to indicate that CCE needs to strengthen its extension and outreach efforts, build its name and logo recognition, and bolster its delivery of land-grant services to more New Yorkers, especially through use of the Internet. Olson authored the study, along with William B. Lacy, former Cornell professor of rural sociology in the College of Agriculture and Life Sciences and former director of CCE, and Barbara S. Rauschenbach, Cornell research associate. D. Merrill Ewert, the current director of Cornell Cooperative Extension, commissioned the recently completed study in the fall of 1998.