We asked him to do his greatest Ingram impression, not say his own name, and play Dan's jingles frequently. If you weren't listening closely, you might think Dan was there. At least that was the philosophy. But any Ingram fan knows better. Still, the station sounded sensational when Bob was filling-in for Dan, which is all we could ask for.
Overnight success can have negative side effects.
Suffice it to say that the other jocks and management never voted Bob the most liked person at the station. Bob was his own worse enemy off the air. Bob Cruz passed away prematurely several years ago, a victim of lifestyle. He was only about forty years old. Per his wishes, at his memorial services in Florida, a flock of white doves was released to fly off towards the heavens.