Contact National Education Association and see how their grass-roots organization creates an issue and markets it. Collections management is not emphasized in university-level instruction in archaeology or natural history disciplines.
Public education places a low priority on access to primary resources.
More emphasis in the schools on science processes that are naturally mirrored in collections work. Employ studies of our audiences' needs. Initiate activity or project - do not wait for others. How to convince agencies to do it. Access from our own collections, for other collections.