Local chamber functions, trade fairs, school functions, races and parades are some examples. Ask for John Curls. Anything printed starts with an image of some kind. Even a word is an image in the printing process. And when you are using four color printing, the image is EVEN MORE important.
Quality is one issue.
Style is another. Experience is important too. A professional has done it before. No need to waste time reinventing the wheel, and in your business, time really is money. Availability is another consideration.