Retail Ideas Radio pros and cons Advantages Fragmentation of radio stations means you can target your best customers. When consumers see a picture, they either like what they see or they don't.
Radio is highly cost efficient.
Production for radio can be very inexpensive. Disadvantages Fragmentation may force you to buy too many stations. Lack of visual is not ideal for delivering a home furnishings message. Some stations play so many commercials back to back that your message can get lost.