Colleges Job Search 101 has information and examples just for college students, increasing the ratio of your students who find a job before they graduate. Corporations Job Search 101 has unique information that will help your released employees find new employment quickly. Dividing your prospective customers into manageable segments will also help you pinpoint nontraditional markets for special sales and further increase your revenue. An example of this concept is marketing to companies that use books as a way to increase sales of their products. They may use books as motivational tools for their employees, as gifts for their customers or as premiums to lure new customers.
Market segmentation offers independent publishers several benefits over mass marketing.
You can fine-tune your titles to meet the needs of an identifiable group of people. You have more pricing flexibility. Your marketing costs will be lower, presenting a greater opportunity for profits. Your choices of marketing strategy, distribution system and communication channels become clearer. Finally, you may face fewer competitors by focusing on a unique market segment.