In fact, perhaps that is the appropriate priority against which those issues should be considered. Clearly it is in the company's interest to present customers strong incentives to do business with you. This is called preparation and teamwork. Clearly these sorts of issues arise with great frequency in every business in a dynamic marketplace. It is the obligation of elements within any company to 'get the corporate act together' before undertaking external negotiations.
Preparation is everything.
Good luck and good negotiating, Steve.