Misled Ss are more confident. But, not that accurate. Loftus had parents ask their kids whether they remembered the time they were lost in the mall - kids bought into it. A memory that comes about via suggestion can become as real and as vivid as a memory that arises from perception. Free recall of names was pretty poor, but recognition ability remained fairly constant over time.
People remember the gist more than verbatim accounts.
So if false statements are implied, people think the ad actually stated that. If cues are given at study, then a different cue at test is generally worse than no cue at all. State dependent learning. Suggests that a good part of forgetting isn't really a loss of information, but a loss of the ability to retrieve information due to lack of necessary cues. Three turtles rested beside a floating log, and a fish swam beneath them.