Therefore, they are an invaluable public relations asset. Not having student assistants serve as active members of the library's public relations efforts is an oversight. If these valuable staff members are not fully directed to serve the patrons' needs to the fullest of their capacity, then the library has missed an opportunity to remain fully cognizant of patron needs. The use of student assistants as a source and advocate of public relations is an astute, cost effective initiative on the part of the library's public services administrators and planners. To utilize existing staff and resources to achieve improvements in public relations.
Public relations can always benefit from new initiatives and workshops.
Continuing education, staff development, and staff training is as important to public relations as is any other library initiative or program.