The good news is that we each see the other as having more value than we see for ourselves and this has helped our pricing strategy immensely. I charge four to five times as much for my time now as I did only a few years ago. Possibly, but I rather think that my own perception of what my time is worth has tripled. It's not just the value of time, either. When it comes to the marketplace, perception is the only reality.
Market value is based on the age-old law of supply and demand.
The demand for your type of work you do 2. How well you do what you do 3. How difficult it would be to replace you 4. Because they meet all the above criteria. The salaries and contracts of many of the top professional athletes today may seem crazy but notice how they match up to this list.