The Management concentration offers a general approach to the management of employees, finances, raw materials, and information. Management students learn to set goals, formulate strategies, motivate, and monitor performance.
Recent reports show that the job outlook for generalists is very good.
Marketing and sales are not synonymous as many people believe. In addition to sales, marketing personnel typically work in areas such as advertising, market research, product planning, purchasing, transportation, or public relations. An excellent program of study is combining a marketing concentration with a minor in communications or vise-versa. The Marketing minor is open only to non-business majors. However, many students with interests in more than one area of business find they are able to obtain a business degree with two concentrations without delaying graduation.