Scroll down to get information on marketing, self-esteem and even crafts. Many small business owners take out costly display ads in their local newspapers and then complain about the dismal results. Instead of paying the paper to advertise your business, use the newspaper to propel you to greater name recognition and more business. Tie in to holidays or special events.
Newspapers love seasonal stories beyond the traditional holidays.
Every business in the country puts up decorations for Halloween and Thanksgiving. April 6th is National Twinkie Day. The local media would love to cover a program where you send your clients a box of Twinkies. Be Bald and Be Free Day on October 14th. Newspapers are inundated with requests to cover holiday events.