They never understood how to get an audience, sell that audience and make that audience work for them. It didn't speak to working people, or intellectuals or news junkies. It didn't have a definable audience and without one, or a circus to keep people coming, then you can't make money. For NetSlaves, that no one can really do our business for us. We have to make our own way in the world and be smart about it.
Promises are bullshit and water.
They are not real. Also, that you cannot force feed a community with quirky stories. The concept is a good one, but you need solid editors with a strong news sense to run such a thingy. I think Plastic may launguish while the young millionaire tries to spin his way into a real job. After all, he can network with his friends.