Useful methodologies The Value methodology and Quality Function Deployment, QFD, in particular, are very useful in simply and quickly identifying and prioritizing business and customer needs. It also provides a framework for evaluating whether processes and strategies are aligned. These reduce the cost of sales and lead to higher profits. Successful sales personnel work to satisfy unspoken customer desires as well as stated customer requirements. It is essential to identify the needs and desires that are important to key customers.
Relationships are frequently as important to customers as specific product or service features.
The ease of doing business and consummating the sale can also be important. Customers place their trust in suppliers to deliver high quality goods and services at the time and place at which they are required. The hospitality industry is especially sensitive to maintaining excellent customer relations. As these programs have proliferated, companies have paid increasing attention to identifying the needs and desires of their most profitable customers in an effort to gain competitive advantage. Creativity and ingenuity are used to develop ways to delight their customers.