They're also finding it impossible to give their hearts to selfish players who perform without passion. No one is questioning the abilities of today's stars. They are supremely gifted athletes who should be marketable. Still, the NBA is playing before a nation of disinterested eyes. That says a whole lot about the style of play and the attitudes of the players.
Nothing brings changes faster than empty seats and sagging TV ratings.
The NBA is besieged by both. And that's a deadly combination. Rob Duca is a Times staff writer. All rights reserved.