Weimer also pleaded for more money to be used for professional photography. Throughout her one-hour presentation, she made it evident that as more money became available, the professional image improved. She said the board has always approved more money than that which is used, but previous directors always cut that budget first. Weimer also stressed that research is a key element in providing a successful product. She noted the value of data base marketing.
Research is funded in marketing.
Kathleen Telenco, public relations manager, echoed Weimer about needing a professional image. She said she has been working toward that end in all avenues. She stressed the importance of the image and information on the Internet. She also informed the board she has subscribed to Bacon's clipping service because it will save money in the long run and will keep her office up to date about articles written about Porter County tourism. It takes a long time to establish rapport with people, therefore programs that allow the contact should continue, rather than put on the back burner because immediate results are not apparent.