Keep in mind that not only is this platform producing numerical results for the businesses involved, but that it is providing a wealth of information so that curious and informed customers are now at your advertisment. Without the background information that Dive Into the Net is providing your individual web page might be rendered meaningless and unusable to a very large portion of the diving audience. The importance of this crucial difference in Dive Into The Net from any other advertising platform is the defense in depth. Hit and runs are the curious who hit the site and back right out of it because it is irrelevant, poorly done, or too time consuming to download. These visitors may trip the hit counter, but are actually not customers.
Real hits are visitors who came for a reason.
They are potential clients and are very interested in your offerings. However, Dive Into the Net has set up a database, and the ads are at the bottom of the database. Hit and run surfers do not penetrate to that level in a site for no reason. The transfer stats have shown that this site is visited in depth. Visitors are thorougly exploring the site contents and pursuing the information to the logical conclusion, the advertisements that can help them go diving.