Harrison said that the Tennessee Trail Guide, a Department of Agriculture listing of horse trails in the state, is a frequently requested publication with ties to agritourism. Buddy Sanders, UT Agricultural Extension Service area marketing specialist, believes that agritourism, especially in the eastern half of the state, has great potential. A farmer has to completely change his mind-set from production and marketing farm crops or animals to satisfying people with either a product or a service. That's a challenge. But East Tennessee is already a tourist mecca.
People flock in here.