Just think of the Fourth of July, picnics, fireworks. It's not a solemn occasion. According to Quezada, from cultural perspective Cinco de Mayo is significant because it gives the Mexican community of Los Angeles a great sense of ethnic pride. It's a time to remember our historical roots, ethnic roots, richness of culture. We can remember Benito Juarez, the most revered Mexican president, while we celebrate the fact that we have rich music and dance traditions, along with the values of coming together as a family to celebrate and remember our history.
People are aware that many festivals are funded by beer and other companies.
But a balance can be created. Sponsors should make an effort to know what Cinco de Mayo is all about, in order to create events with a cultural and educational context. Not to just to sell sodas and other products. There is an awareness on the need for the celebration of Cinco de Mayo to go beyond music and food. Cinco de Mayo events in LatinoLA's Calendar .