We feel that at this moment the security for financial transactions is not good enough. Indiaworld's approach fits in with the way portals have evolved abroad. The other sort are 'e-commerce portals'. Amazon is a good example. Rediff is quite clear about the way it is going about its business.
Online media is different from conventional media in the sense that the users can interact.
The content pulls the user in. Then the chat rooms take over. This builds a community on the site. This community then also makes purchases off the site because only stuff which might interest them is put up. Of course, not everybody agrees with the idea.