But the content is phenominal. Sure, I can still be wooed by a ShockWave movie on the Beatles Anthology page, but it loses its sparkle after I download it more than a few times. The Times-Mirror Center for People and the Press conducted a survey last year called Technology in the American Household. While finding the right design and html people is important, finding the right informational vehicle to add the value to your Internet presence, and the right technical team to integrate that information into your presence will likely make the difference between success and failure on the Internet. Remember, your sales cycle includes reaching the prospect, providing a vehicle for taking the request for information or order, payment, and fulfillment.
Most vendors address only the first step in that cycle.
As you know, we live in an era of instant gratification. The window for action is precisely the time the user has your home page up on his screen, and the action must require a minimum of effort on the part of the user. With the web browser, you have the opportunity to provide immediate action with the click of a mouse.