Laugh and joke with patients. Don't forget to ask for referrals. It's the most overlooked way to get referrals. You ask for them. Many patients simply don't know that it's OK to tell their friends to see you.
People learn by repetition.
The best lay lecture or orientation is mostly forgotten on the way home. They'll remember if you were pleasant and sincere, but the intellectual reasons for being under care are usually forgotten. Listen to your patients with your heart as well as your head. Go on vacation. It gets you out of your rut.