Mastering Strategy is published in the UK by FT Prentice-Hall. Information management plays a key role for managers today. Increasingly they are realising that the management of information and information technology is critical to their strategic execution and must be mastered. Mastering Information Management Markets are changing rapidly. Industry boundaries are blurring.
New competitors offer changing threats.
Customer demands differ widely. Developed from the highly successful series run in the Financial Times, Mastering Marketing focuses on the many challenges for marketers in the 21st century. These are the questions that Mastering Global Business answers. From IT to organisational design, from finance to marketing, from cultural management to corporate citizenship, Mastering Global Business provides the best in business school thinking on becoming a global business powerhouse. Like the other books in the Mastering Library, this book brings together articles from the series featured in the Financial Times newspaper, pluc profiles from chief executives of global business.