I m aware of our long-range plans, and I got great ideas from other franchisees. Cardile also gives Mrs. Field s high marks for support. Our regional sales manager is our first point of contact. He s outstanding. In addition to visiting once a month, he has a pager and responds immediately not just if there is a problem.
Nothing is ever too much trouble.
We are also free to contact purchasing, marketing, whatever department we need directly. We receive a communications package every other week and a merchandising guide at least monthly. The merchandising guides are suggestions for attractive seasonal displays, Cardile says. This is something she believes in because, People eat with their eyes. Her husband, Jeff, saw the potential and left his banking career to join her.