We can have a successful therapy without understanding basic causes, and vice versa. Scholarly research is meant to be used by everyone, to be added to public knowledge. Proprietary research, conducted for a particular organization's purposes, may be very high quality, but is not made public, because that would eliminate its value to the owner of this special knowledge. Describe the generic working model for research. The working, generic model for research is a series of steps or stages, working forward from asking key questions, to reconceptualizing the next studies.
Research is cyclical, cumulative, question-oriented, and creative.
Next, we have to operationalize our questions. Say that we want to study what makes communication satisfying to people. Operationalization gets down to specifics, taking up crucial questions like what specific elements of communication will be studied, who will be studied, where, and so forth. Research is methodological, self-correcting, and replicable. Instead, communication research has the problem of constructing research using people.