The 15-member Research Division staff now uses a network of nine Macintosh computers. Their software packages include 4th Dimension and Double Helix for database management, Excel for data analysis, Microsoft Word and Pagemaker for documents, and an electronic mail system. Weaver estimates, with data entry and preparation time cut by 70 percent overall. In addition, staffers can update the databases daily, an important consideration in creating sales presentations. The state with the best preparation and presentation is often the one that gets the new business, he emphasizes.
Problems also bring opportunities for entrepreneurs.
Toney saw an opportunity to provide customized service to Macintosh users by automating key office functions and then, where appropriate, integrating those tasks electronically. The majority of our work is in custom application development. Toney says that many office automation attempts fail because the companies try to do it themselves. Even then, an outsider's 'second opinion' can help prevent costly errors. Referrals from from local user groups or computer dealers are the best sources of names.