Being aware that bankers must sell and knowing how to do it are two entirely different things in the turbulent business and banking climate of today. Each and every successful banker must know how to negotiate mediate establish rapport elicit needs cross sell Bankers who know how to communicate, listen, and influence with integrity will succeed in selling themselves, their products and their financial strategies. These bankers will survive and flourish in an increasingly complex and competitive marketplace. The quality of your communication . . . Success with substance relies on a superior ability to communicate.
Quality communication requires highly refined perceptual skills.
The result of learning and applying these skills leads to real understanding between the partners in financial transactions. These are the skills that make up the curriculum of Advanced Selling Skills . . Understand what details must be addressed in each step of the process. This module focuses on the idea that each of us has a perceptual preference seeing, hearing or feeling and this perceptual preference influences our thoughts, decisions and actions. You learn to recognize the primary sensory modalities of others by noticing their eye movements, gestures and postures, and by listening to their voices.