They want a range of options they can select from so that even with a mass-produced item you'll almost get to the point where no two items look alike. Ideally, a Boomie would like limited editions in everything - clothes, wines, even cars. The desire to consume obviously works against the desire to conceive. Since Boomies are great consumers, Boomies are not big on parenthood. The Boomie who is a full-time mother is almost a disappearing phenomenon.
Many observers feel the current rate is closer to twenty per cent.
Women who do choose to have children have fewer children, eight because of economic necessity or because more children would interfere with other goals. Feminism has obviously had its impact. The participation rate for women in the labour force in all age categories has steadily increased over the last quarter-century. In 1979, for the same age group 85.2 per cent of the men worked and 74. per cent of the women. The trend to equal numbers of men and women working is likely to culminate with the baby-boom generation.