Online, it's simply too painful for people to do so. Make the first word an important, information-carrying one. Results in better position in alphabetized lists and facilitates scanning. For example, start with the name of the company, person, or concept discussed in an article. Move common markers toward the end of the line.
Opportunity Makes the message seem like spam.
A sure way to be deleted unread. Even people who do realize that the story will be about IBM don't get told what's new or interesting in the article. It probably worked fine in print, but not in a listing of headlines on a third-party website. When shown on a computer-related site, this is a great headline. Print this page.