If you do not have a mailing list to keep in touch with your prospects and customers, you are literally throwing money down the drain. If you get nothing else out of this issue, trust us when we say that you need one badly.
People buy things they want from people they know and trust.
And there's no better way to get people to trust you than to show them that you are good at what you do. Starting an email newsletter will allow you to keep in touch with your audience and do just that. With it you can keep them informed of site updates and new products. You'll never have to worry about them forgetting you because your name will always be in front of them. You can even sell advertising.