This is a critical topic, worth paying close attention to. Many law firms, if they were honest about it, would tell you that they are disappointed with the results they have gotten from their web sites.
Poor promotion is a key reason for their disappointment.
Greg Siskind's book on law firm marketing has a good chapter on this topic. The chapter on e-mail news releases is particularly good. Effective promotion of a web site, especially a law firm web site, is an art. BNA invites you to register for a 4-week free subscription to all 43 of its notification services available now on the World Wide Web.