Read this review. Read past issues of the Advertising Tips newsletter . I have the archives up to date. I've fixed most of them - but with so many pages out there on the ether, I know I will have missed some. These days, time is precious - so don't waste anyone's time with writing that jumps from place to place like a mad woman's knitting.
Nothing is more daunting than line after line of text.
TIP - start each sentence with a different part of speech to ensure that your sentences have a different structure as well as different beginnings. Use Topic sentences to begin each paragraph. The topic sentence contains the main idea of each paragraph. Vary the length and structure of paragraphs. Link each paragraph to the ones before and after it to give your writing continuity.