The letter contains a few suggestions to whet their appetite and not so many they stop reading. The free one-hour teleclass by phone is presented on Tuesdays. It's an introduction and overview of How to Promote Your Business with Booklets. I do it so people have a chance to get the most basic ideas of how to convert their knowledge into a simple information product that serves as a marketing tool, profit center, or both. The teleclass is the tip of the iceberg, with good solid information in it.
People come to that free class and then decide they want more.
There's much more available, depending on what they want, what format they want it in, when they want it, and what their budget allows. The large quantity sales of the booklets are done more easily when the booklet author is aware of the booklet fitting into a larger promotional campaign of the corporation or association being approached. Sometimes the easiest way in the door is through the account executive of the public relations or advertising agency of record for the client you're approaching directly. The people involved with those novelty items got out there and sold their products, period. It comes down to marketing, and then marketing some more.