Note especially the Required Texts and Materials, Course Requirements and Course Schedule and Deadlines.
Marketing focuses on exchange.
The ultimate objective is to change behavior. Instead, it is an approach to changing behavior. The central theme of a marketing mindset is that the customer or client is at the center of everything the organization does. Using marketing principles should never be thought of as a goal in itself, but as a means of achieving the organization s goals. All of these functions use common communication skills and techniques.