Current Clients Appreciate It. Your website can have a description of your professional background and that of your associates. This helps the customer feel comfortable in having selected you and confident that you are supported by capable staff. Profiling your staff will make prospective customers feel welcome, especially if you provide a photo and some background on each person. Your website should describe all the services you offer and the products you support.
Prospects Count On it.
The media urges the public to check out on the Web any firm it is considering for financial services or products. While you may eloquently express yourself, and have a nice printed brochure, many prospects will still check your website for reinforcement. Other Advisors Can Use it. By directing other professional advisors to your website, they will recognize your permanence and the current extent of your operations, thus re- enforcing their desire to work with you. This will make it much easier for them to refer customers to you.