Not every one of these nuggets of information is going to improve Omega's bottom line, but agency president Gloria Bohan thinks it's a good thing anyway. And every once in a while a tidbit from the poll comes in handy during a supplier negotiation, Bohan said. In addition, it reinforces the agency's ongoing practice of soliciting feedback from clients about their trips, which reinforces the idea that the agency cares about how things go. Omega is a travel agency with a heavy emphasis on corporate and government business travel management, and as such, it does not employ an army of trained statisticians to conduct rigorously scientific statistical research on traveler preferences. But the poll results from known clients who respond by fax, track closely to results from random visitors to the Web site, which the company thinks is a good sign.
Omega tries to keep things simple to avoid quirks and ambiguities.