Think in terms of positioning when you study the competition. At the same time, watch your tone. Now look at what you're worth. Decide on your asking price and stick to it. If you market yourself properly, there's no need to discount your services.
Promotion is paramount.
Merchandising is all about visual impact and it's critical to your success. You won't have any impact if you're not visible - a fact that many job seekers overlook. Be ready with your marketing statement and don't be caught off guard. Practise good public relations by participating in your community. If you volunteer, you'll increase your connections and credibility.