B. Market dimensions of a best seller - Case study of Bridges of Madison County. C. Enduring themes in audience demand - Religious and inspirational books are enduring categories. The processes of book production and distribution can be varied to fit these distinct markets. A. Textbooks - Producing textbooks, especially for elementary schools, is a capital intensive process with cultural and political ramifications. Fiction and nonfiction - The editor plays a larger role in this process than he or she does in the textbook market.
Publishing relies heavily on contracting work out to small independent firms.
Chain book stores dominate over independents in distribution of trade books. Computerized typesetting and production has been adopted more slowly than in the general periodical industry. Books on disk and reference books on CD-ROM are good examples. B. Audio books - Increased in popularity.