Emerging Markets practice specializes in communications strategies and programs that achieve greater awareness, understanding and support for government social and economic policy initiatives. At the core of all these broad issues lies the need to communicate to a wide variety of audiences to achieve fundamental and long-term societal change. Our practice members are country and regional professionals, who have a specialized understanding of the issues, processes and communications challenges confronted by governments seeking to implement economic and social change. Over the past decade, Burson-Marsteller has handled emerging market communications throughout the world.
New markets bring new opportunities.
Due to unique and often challenging situations, doing business in emerging markets requires an extensive and deep understanding of local issues and culture while maintaining the ability to apply international expertise. In keeping with our company's heritage, Burson-Marsteller has been a pioneer where few international communications firms have ventured. Our local media experts are able to swiftly and effectively mobilize media support. Media campaigns are conducted in urban centers as well as in rural and isolated locations and, when necessary, draw upon Burson-Marsteller's global network. Our capabilities include all phases of production and post production.