You literally destroy the entire previous basis and all of its ideas and conclusions. The best way to get value from this text is to put aside every belief you have about selling. That's a very unsettling and disturbing process. People have no place to hold a new paradigm because it doesn't fit inside the old one, and, in many cases, it invalidates it. When a paradigm shifts, everything shifts along with it.
People have no place to hold a new paradigm because.