I've divorced it entirely from the marketing aspect of the other portions of the firm. Marketing Comes Up in Compensation Reviews Next, and this will be revolutionary I am afraid, but at my shop marketing is a component in every lawyer's compensation review. Every annual review of every lawyer. It's compensation review and it's the promotion review for partnership, for equity, for everything. What have you done in marketing.
Nobody escapes the marketing question.
I don't care if you've been working on one case in Timbuktu for 52 weeks this past year. Well, I've been out in Timbuktu. Finally, marketing in my judgment in this business is relationships. All of those are non-human contact. They are not relationships and I think they are poison to what you are trying to do.