If you're a long-hair, tough. I could always give you my barber's address. But by doing so, they have appropriated themselves a large slice of the market. And some people didn't like that. As human beings, we tend to associate with people we find, or think, to be at our level.
Most people find big corporations to be impersonal.
Thus, despite the constant success of Microsoft, the general opinion was negative. It's a perfectly natural reaction. I'm all confused again. Oh yea, Microsoft history. The end result was that it forced the company to sign a consent decree in 1995.