You should talk about them, not you. Tell them specifically how their company can benefit from using your services. Start with an attention-grabbing opening sentence. And try to add drama by making the facts interesting. Print brochures and still photos can t show a product in action.
Prospects are very reluctant to buy an expensive piece of equipment until they see it in action.
Pretty anemic, considering the cost to print a slick, glossy brochure. Companies sometimes set up live product demonstrations for prospects, an expensive and time-consuming undertaking. These are a few problems that are common in all businesses. Next month we will take about getting the prospect to take action and look at writing a sales letter in detail. FREE Subscription Qualified applicants will receive a password to our online magazine.