There's TV commercials, coupons, contests, radio jingles, and more - all designed to make you remember the name of the product, and hopefully influence your buying when you're hungry or thirsty. And the truth is, if you want a soda, you'll probably buy the Coca-Cola instead of a brand you've never heard of. We trust Coke to give us a decent product, and we've bought their product plenty of times in the past with good results. We know they've been around and will likely continue to be around if we need a soda. Marketing a musical act is, in many ways, just like marketing any other product, such as Coca-Cola or Kleenex.
Repetition is key.
The more we hear the name, the more tangible that product becomes to us. We attach a higher value to a known product than an unknown one. We work hard to make our band stand out above the din of other musicians. The key is repetition. Repetition of your band's name.