Include your web address on other promotional material. Use your site to highlight your work and to promote your successes, and update it often with news your customers can use. Be sure to illustrate how you can help solve customer problems. When you thank a satisfied customer, speak to a group of potential clients, network with someone who may not need your services at the moment, or conduct a seminar, ask for names of acquaintances who would benefit from your writing service. A recommendation takes the chill out of cold- calling and increases your chance of gaining an appointment.
Referrals are the most economical promotion of all.
Test two or three promotions at a time. The nature of your writing business and your personality determine which methods will work best for you. Track the progress of each one you try and replace any that don't produce the desired results with another promotion. Even on a frugal budget, an investment of thought and effort will promote your writing business from pastime to profit. CC 1998 Carol Celeste Carol Celeste has a masters degree in marketing and over twenty years of business writing experience as a corporate editor and buyer of freelance work, and as a freelance business writer.