FeedRoom has a feature to let viewers read text about story while watching. Zatso aggregates video news, too, and offers personalized news on its site. It also has a service called VideoNewsPlus that enhances video stories on a station's web site with links for more detailed information, graphics, sidebars, maps and quizzes. Zatso assigns a journalist to work with a station's editorial staff to develop the enhancements throughout the news day. The company expects to have more than 45 stations signed up by September, with a presence in more than 40 percent of the U.S. markets, according to Craig Marrs, vice president of business development.
Many stations build their own web sites or work with a local site developer.
There are, of course, thousands of firms that create and maintain web sites. A few focus on radio and television news. They include WorldNow with 100 station partners. WorldNow also offers a local ad management system, training and ways to generate revenue for stations. BlueZone performs similar functions.