Aside from simple selling, Chase shows how intelligent use of the Web for sales support, public relations, promotions and more can enhance both operations and profitability. This updated version of a classic covers HTML version 4, Netscape Navigator 4, Microsoft Internet Explorer 4, and their various extensions. The authors show how to use HTML to build quality Web pages. Musciano and Kennedy target beginning and intermediate users and assume some basic computer knowledge. Therefore, they have readers writing their first Web page at the start of the second chapter.
Readers gain further experience by following along with several well-explained examples.
Although they are experts, their friendly style is filled with common sense and good humor appropriate for beginners. They start with the basics of mark-up languages in general and glide easily into a presentation on XML's workings and advantages to Web users. They then expand by showcasing individual XML benefits, demonstrating with both general discussion and specific examples. The result is a clear explanation of how XML simplifies the conduct of electronic business. An accompanying CD-ROM includes more than 55 pieces of free XML software recommended by the authors, plus other information and software resources.