Then give them a compelling reason to do so. Give them a good, solid reason to respect and admire you. Fortune will favor you when you create an undeniable reason for it to do so. The effect never comes without the cause.
People buy from a particular merchant for a reason.
It may be price, selection, integrity, location, convenience, or dozens of other factors. The point is, there is a reason. People admire you for a reason. Businesses grow for a reason. Success comes about for a reason.