The survey company NDP Group has just reported that the number of people who choose not to read at all is on the rise and may at times include 50 percent of all U.S. adults. Aliterates have neither the time nor the inclination and view reading as passe, the survey says. Aliterates substitute what they see by surfing cable news channels for reading as their prime source of information. The Travel Industry Association of America regularly offers research studies for purchase by members and non-members alike. Here are some quick sketches of their recent offerings.
Rural attractions are a definite market.
A recent TIA survey indicates that 62 percent of all U.S. adults have taken a trip to a small town or village within the past three years. That totals up to 86.8 million adults. Small-town America has a quiet pace, a unique charm and may offer a chance to renew contact with friends or relatives. Couples and families look for fresh dining and shopping experiences, historic sites, beaches, lakes or rivers and a local festival or fair. The Shopping Traveler.