This is an interesting question. When I started my research for the Baby Boomer Body Book , I sent out a survey to a number of my friends, acquaintances and employees, so I could put together a list of topics to cover. By far, the single most common concern turns out to be memory problems. I think this is because our other body parts are just parts, but our brains are who we are. This is an easy question.
Men hide erectile dysfunction, and women hide urinary incontinence.
Both men and women get upset or depressed about perceived health problems, but men tend to hide from realities a lot longer. In my experience, by the time I see men with new problems, they have been living with their fear for a lot longer than most women. This, by the way, also applies to me. Most importantly, people need to understand that the health news they get, usually on TV, is heavily edited for drama and sensational content. The headlines are frequently presented in a way that is calculated to increase ratings, rather than retain accuracy and depth.