It involves the broad areas o f product development, pricing, promotion, distribution management as carried out by producers, wholesalers and retailers. The types of marketing occupations are as diverse as the marketing field itself.
Many top executives begin their careers in marketing.
More people are employed in sales than in any other single marketing occupation. Modern-day sales requires smart, hard working and sophisticated salespeople. Other marketing staff personnel are employed in such service and staff functions as advertising, product planning, marketing research, purchasing, and public relations. All entry-level, marketing positions can lead to marketing management positions such as sales manager, advertising manager, sales promotion director, and marketing research manager. Marketing positions typically require creativity and attention to detail.