For example, its online booking services are way ahead of its competitors and have firmly established it as a favourite with its customers. This philosophy is carried forward in all its operations. For all passengers everywhere, safety is the number one priority. Any airline that does not ensure the highest levels of safety is courting disaster. Not just in terms of loss of lives and aircraft but also in the straightforward loss of it commercial operating position.
Safety is therefore, an essential element of commercial success.
There are many areas where Head Up Guidance systems can help contribute towards this. A very straightforward safety benefit is achieved by improving Pilot Situation Awareness. In fact, the safety benefits of Head Up Guidance Systems have been widely demonstrated in military aircraft - often in very difficult operating conditions for over three decades. It is unfortunate that awareness of these benefits has not been as visible as they could have been to civil airline operators. The introduction of Head Up Guidance into commercial civil aircraft operations is long overdue.