NiE Careers - Ad. It is in the Ad Creation Department that all the stories, features and advertisements are put together to form complete pages. Advertisement need to be clear, easy to read and they need to attract the attention to the reader. Operators receive training to help them make the most of an advertisement, but it is essential that they have a high level of artistic ability and knowledge to be able to produce the desired effect on an advertisement.
Operators work to strict deadlines so fast accurate keyboarding and design skills are essential.
The use of desk top publishing equipment is spreading rapidly into Ad Creation Departments and this new technology is having a big impact on the methoid of preparing the newspaper for printing. Until recently, once an advertisement was complete, it was passed onto operators to be ouput onto paper called bromide, this was then passed onto the paste-up staff who, following a plan, would palce all the advertisements and editorial pieces onto allocated spaces on the page. This new technology ensures that every page with both advertisements and editorial pieces are being combined on screen and outputted complete as full pages. Therefore, the practice of pasting-up individual editorial and advertisement pieces is gradually being phased out, and full pages are being put together on screen.