Neither was Coca-Cola or Caterpillar. You recognize their advertising because they've stayed in it for the long haul. Expect that investment. Each part of an effective marketing plan builds on the others. Each exposure brings you to a selling point.
Marketing is a process.
Good advertising gains momentum and effectiveness over time. Of course, an individual piece can have instant results, but only when it is incorporated in a long-term plan will it yield the highest payback. Take a Deep Breath Difficulties arise in all relationships. Sticking with it will reward you in the long run.