Exploration of societal trends, global tourist behavior, and environ-mental factors influencing the destination mix. Investigation of tourism planning, promotion. Three hours of lecture per week. Provides approaches and procedures for effective planning and conducting profes-sional workshops, conferences, and special events. Emphasis on gaining skills to organize, market, implement and evaluate conferences and special events.
Practical experience is provided.
Three hours of lecture per week. Study of the nature and function of local and national commercial recreation industry such as sports and fitness facilities, entertainment centers, retail sales and manufacturing. Examines the history, economic concepts, trends, and entrepreneurial strategies. Emphasis on starting the commercial recreation enterprise and financial manage-ment. Three hours of lecture per week.