Many listeners contribute money to keep their stations on the air. Listeners appreciate business support of public radio. According to Audience 98, nearly 9 out of 10 listeners think more highly of businesses that support their stations. Businesses generate goodwill by investing in something that their potential customers value. Simply put, listeners appreciate business support of public radio.
Public radio is the best way for many businesses to reach an important segment of their market.
Understanding how to leverage these two assets is the key to underwriting success. We hope this web site will help you do that. The Public Radio Underwriting Partnership was made possible by PRI with a grant from the CPB Future Fund. We owe many thanks to the stations that invested time, resources and ideas in the project.