Rates are based on total number of insertions used within each contractual year. Insertions may be of the same or varied sizes. Ads purchased with merchandising credits do not count toward display ad frequency. Publisher is not responsible for errors in key numbers. Publisher reserves the right to reject or to cancel any advertisement that does not meet publisher's standards.
Publisher reserves the right to select ad location unless advertiser pays for preferred location.
Only insertions included in your signed contract will count toward this program. In the absence of new written instructions by each issue s materials deadline, we will continue to run your current advertising materials. All free ads will be the same size and color as your paid program ads. Spad ads and inserts are considered to be one insertion. Free advertising does not count toward frequency discount levels.