Quite often sales and marketing ideas and experiences are discussed. Til next month, God bless you and yours . . . . A close network of distributor firms promotes and sells these advertising vehicles and products from a growing pool of manufacturers and decorators to business and industry predominantly within the United States, Canada, and Mexico. Experiencing over 58 percent growth from 1993 to 1998, the promotional products industry has been outpacing overall economic growth and advertising spending growth, and is projected to continue doing so. A specific and planned approach to the market is necessary in developing a supplier presence in the promotional products industry.
Rapid growth is possible in highly fragmented industries.
There is substantial opportunity to enter and grow market share for capitalized firms with proven systems of production and promotional marketing applications. Copyright 1999, Dinomar Inc. Reprinted by permission.