I've worked in the media for over 20 years on weekly and daily newspapers, plus a variety of magazines in Australia and the UK - I've also worked as a publicist for a major charity. So when it comes to publicity and how to get it, I know what works and what doesn't. In this section of All the Secrets you'll find a number of articles on getting publicity via press releases. Plus some useful links, and resources. Overview Getting media publicity is not as easy as sending out a press release and waiting for the phone calls to come flooding in from story starved journalists desperate to interview you.
Most people sending press releases to the media get no press coverage at all.
Most press releases are thrown in the bin after a 2 second glance, because they're not well written enough. The headline doesn't grab, the first paragraph doesn't tease the journo into continuing reading. A lot of pencil chewing needs to go into writing a release. You can't just toss one off in 5 minutes. But, of course, press releases aren't the only way to go.