In the mid 1990's, Harvey MacKay, author of the classic business book Swim with the Sharks, stressed the importance of etiquette in today's world.
Prosperity can be a ticket to embarrassment.
Too often a young executive's career stalls because his or her social skills are underdeveloped. Sloppy table manners can send a potential client running for the hills and talking on a cellular phone at restaurant dining rooms can kill a deal. To obtain the competitive edge in today's global market, it is necessary to be more polished and socially savvy than ever before. Confidence and self-esteem are issues crucial to the youth of America today. Learning the social skills needed in daily life can help empower a youth with improved communication and interpersonal skills.