This is not a scare tactic, but a fact. Students die every year from alcohol poisoning. Discourage participation in drinking games, shots, etc. Students should also learn to find the courage to intervene if they see someone putting themself at risk. Tell students to intervene when classmates are in trouble with alcohol.
Many students die because others fail to realize they are in trouble.
If someone is drunk enough to pass out, they are drunk enough to die of alcohol poisoning. Tell students to stand up for their right to a safe academic environment. Students can confront the offender directly, or talk to the resident assistant or hall director. Know the alcohol scene on campus and talk to students about it. Students tend to exaggerate the drinking that goes on on campus.