The landscaping might be only plants and trees native to the island, the buildings constructed of indigenous materials, while the architecture and interior styling references the time period when the settling family flourished. Access to the island might be only by a small ferry boat, and transportation around the island might be strictly on foot or bicycle. Individual family members might be credited with starting the on-property restaurant or for having the organized sportfishing events hosted by the resort that are carried out to this day. Themes create an identity among guests and prospects which separate your project from its competitors, even those who also are expressing a themed design approach. A theme that focuses on your target market will aid in initially attracting and holding that particular group.
People find it easy to return to places where they have experienced pleasant times.
The themed experience is expected and anticipated. Resorts have evolved into an entertainment format. Themes create a positive connection to the local environment and are a direct reflection of the region's identity. The comfort level of guests and owners is reinforced when they arrive at a themed property because it fulfills the expectations that were first generated by the themed collaterals for the resort. A solid theme helps eliminate guest confusion and mixed messages, again increasing comfort level.