The ads are meant for us. They don't seduce us, beguile us, or belabor us. They show us who we already are and our response to them is our spirituality. That is the secret of camp. Plunge the probe into the void and make it ache, form its own vacuity.
Panic polytheism is the projection of panic fear onto the culturescape.
Go back to the beginning when Calvinism lost its nerve in the person of William James. The story is well known. At a Paris hospital his contingency seized him when he realized that a misfired neuron could tranform him instantaneously into the epileptic in front of him. But God was dead. He felt like a spongy rubber ball.