Radio Ad Secret Radio is one of the small business person's best advertising friends. As big media goes, radio is inexpensive. It can also carefully target very specific kinds of listeners. Rather than spending your marketing budget on a lot of people who aren't interested in buying from you, radio can hone in on just the kinds of prospects that are most likley to fatten your bottom line. Now here's a radio secret that very few advertisers know about.
Radio stations have a system for determining which commercials get played first during spot breaks.
Some stations play the commercials with jingles and music first and save the voice-only spots for last. Others do it the other way around. Most play 60 second commericals first, saving the 30s for last. It's important for your commercial to be one of the first played. Research shows that after the second or third commercial in a row, most radio listeners tune away.