The Graphic Arts major is designed for students to put their artistic skills and vision at the service of commercial clients using computers instead of pencils, scissors, or other traditional tools. They first determine the needs of their clients and potential users. They then lay out and test various designs, patterns, and colors on a computer before printing a final design. They may design a logo for a chain store or company stationery, or design packaging and promotional displays for a new product. They may design book jackets, theatre posters, covers for cassettes and compact discs, and many other items.
Most graphic artists are self-employed.
Others work for advertising agencies, commercial art and reproduction firms, publishing firms, department stores, the motion picture industry, or government agencies.