Attendance and wagering has increased during the last three live race meets. However, business has also been booming for the casino industry this summer. With hopes of combating this growing competition, Turfway launched its FasTrack Rewards in early July, a program pioneered in the casino industry that rewards loyal customers with perks and prizes. The computerized system tracks customers' betting activity, awarding them points for every bet. The Kentucky Cup Day of Champions is set for Saturday, Sept. 16.
Post time is noon.
It's all about building patronage and lifelong customers. Several other events and improvements are also in the hopper to improve business at the track. This fall, special events, such as Friday night concerts and this weekend's family fair that includes pony rides and stable tours, are planned to boost attendance. The Kentucky Cup Day of Champions, Turfway's premier race day, is Sept. 16. The track is bringing in nationally prominent horse trainers who have never been to the track before to improve the caliber of the fall meet, Mr. Forbeck said.