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Data Mining Data mining is the process of selecting, exploring, and modeling large amounts of data to uncover previously unknown patterns of data for business advantage. By applying data mining techniques, companies can fully exploit data about customers' buying patterns and behavior, and gain a greater understanding of customer motivations to help reduce fraud, anticipate resource demand, increase acquisition, and curb customer attrition. Data Warehousing Data warehousing involves the entire information delivery process - from access and transformation of data from different operational stores, through the organization process that makes it available for decision making, to surfacing the data for exploitation via a range of decision support tools. A successful data warehousing solution provides organizations with ability to bring together data from any source, manage it, and turn it into consistent information that users need. ALFA Ind. Electronics encompasses a combination of people and technology, supported by a proven methodology that is flexible and adaptable to the needs of your organization.