If banner ads won't support the business, then management has no wriggle room left. What you're most likely going to see evolve is a hybrid approach, where some things are going to cost and others remain freebies. It's not the end of the world, but it is the beginning of a new, more sober period in the development of the Internet. Apple are outfitting some systems with DVD recordable drives. Other computer makers will likely follow if the market research about pent-up demand for making home movies on DVDs is correct.
Pricing remains the other big question.
These gizmos still ain't cheap. Micron Electronics broke the mold when it announced its intention to use AMD's Athlon chip in a forthcoming line of business computers. PC makers such as Micron have used the Athlon in their consumer machines, but this is the first such endorsement by a big computer maker in the market that really matters. You can bet your bippy. At the same time, archrival Intel is enjoying a rough rollout for its Pentium 4, according to reports from retailers.