A study has shown that those who buy 'directly' from a Net site pay more, on average, than those who negotiate at a traditional dealership. Then, armed with such, you bargain in the old-fashioned way. Consumer Federation of America just came out with its own survey showing that the laws that prohibit direct car sales via the Net cost consumers billions of dollars a year. That's pretty good evidence the Net guys aren't the bargains. The interesting thing, according to research, is that most people who buy from the Net think they're buying directly from the factory, not going through a dealer.
Misinformation always seems to drive up prices.
If the Net sellers can continue exploiting that, they could stay in business a long time. At the moment, shop on the Net, buy in the neighborhood seems the best advice. The interior was a big design change and judging by the looks from the Chicago Show it looks to be a hit. The change to a hydroformed front end looks to be a big change as far as front end handling, much like the Silverado handling. On paper, yup, looks like big, positive changes.