Plus, new phrases and terms are coined every day. And we do already have a stockpile of several years' worth of these little monsters, so we may indeed offer multi-year subscriptions in the near future. But not yet. No, we chose this approach because we think it's BAD for business. We think that people don't respond to humor.
Nobody has any imagination.
Not a single Harry Potter book has ever been sold. Folks are drawn to straight-laced, dry, dull, gray, tepid, boring, dry, boring, mundane, boring, boring text. When we find out, we'll call you. We hope to do it by working hard, being creative, meeting lots of fascinating weirdos who make even us look normal, and supplying a cool brain teaser each and every day. Create The Next Big Thing, and remember us little people when you get to the top.