Complete graphic products such as the development of the Banco de Sabadell identity are beautifully clean. The brand image is such a ductile concept that small modifications in colour or typeface give it an extraordinary adaptability, which allows it to extend to all the business areas of the group whilst never once losing its global meaning. Here a compact base is constructed, rather like a graphic foundation, in the form of chessboard-like black and yellow and on this he builds utterly diverse images, thus giving rise to a vast and attractive work. The list of clients can be easily amplified by mentioning the restaurant group Tragaluz, Retevision, the University of Valencia, furniture companies Andreu World and Perobell, Zumtobel, Sinia and many more. This style, of understanding a project in such an architectural manner, makes his work rationalist.
Nothing is gratuitous.
Perhaps the same could be said of graphic design.