Leslie Speidel 1. Newsletters will inform, educate and provide timely information that is important to your reader's world view. Remember, newsletters take commitment and consistency in your marketing efforts. If they are informative and welcomed, your clients and prospects will look forward to receiving them and pass them along. If you put in the letter that you will be calling for an appointment, please do follow up with that call.
Reprints make great marketing mailings.
You can mail the reprint with a cover letter just saying hello, and that you thought they would like to see the attached article that you have written. Postcard mailings announcing location changes, phone number changes, websites or any other business change or addition are ideal when tied in with an offer to your recipients. White Papers are an interesting marketing tool. Surveys make the best white papers. Thank you notes to your current clients, vendors and others who who wish to acknowledge with your appreciation are a welcome surprise and well thought of by the recipient.