Thus, every tall building in an urban skyline is designed to be unique, to cry out for attention, as do the various neon signs that proliferate in suburban sprawl, or the individual products in the supermarket isle. Since Bergonian psychology holds that sensory input can directly influence affect, it follows that beauty has a salutary effect on mental health, by promoting attentiveness and focus while ugliness keeps thought randomized and confused by atomizing attention. Bergonian socialists and environmentalists believe that capitalist marketers deliberately intend this effect, and want a nation of confused slaves to herd through impulse control. Reducing unnecessary night lighting , which saves electricity and allows people to enjoy the stars. The fear of radical environmentalists and naturalists is that in the past century electrical lighting has destroyed the connection between humanity and the night, which is a subtly important connection.
Most night lighting does little to improve security from crime.
Measuring environmental success. The government publishes the figures for per capita energy consumption as prominently as the unemployment rate and the economic growth rate. The politicians hail reductions in these figures as proof of their ecological accomplishments. Likewise, public commissions also rate products according to per unit consumption of energy and material. Incorporating environmentalism into trade policy.