Create assumptions that the corporation, the market or the people will do certain acts. Values tend to give order, exposure, venues and promotion. Values must be discussed, celebrated, molded, rewarded, and embedded. Values are passions which trigger a bias for action. Values affect, for example, profitability.
Norms are rules, policies, do's and don'ts, and standards of behavior.
It is very important to know the characteristics, not only to know the culture but to understand how combinations of characteristics work. For example, if we analyzed three characteristics and their opposites, twenty - seven different combinations will be possible. 1. overt vs. covert 1. planned vs. unplanned 1. long term vs. short term 2. Tolerance non tolerance index 2. Uncertainty avoidance index 3.