Her company soon begins manufacturing and selling wholesale, custom-designed products for other companies including Max Factor, Elizabeth Arden, Avon, and Revlon. Lillian publishes her first 16-page black and white catalog, and mails it to 125,000 customers who have responded to her ads. She expands her product line to include personalized combs, blazer buttons, collar pins and cuff links. Lillian Vernon Italia, our European buying and quality control office, opens in Florence, Italy. Computer Center, with new IBM mainframe, is opened at the National Distribution Center.
Outlet store opens in Virginia Beach to sell overstocked and discontinued products.
Lillian Vernon is named the 1990 Catalog of the Year at the Annual Catalog Conference. The Company stock splits. New Customer Service Center opens in the National Distribution Center. Lilly's Kids, our children's catalogs, are introduced. Outlet store opens in the Prime Outlets in Williamsburg, Virginia.