Because these are born of that person's identity. I have found that to identify one's mission in life is a very profound experience for the individual. It matters a lot to people and stays with them afterwards. This is because they have achieved a high degree of integration and have a felt experience of what their life purpose is. It also has two remarkable and often unexpected side effects.
People begin to become more successful.
They also become more creative. Once your sense of self and your mission are aligned with what you do, you become unstoppable. As one course participant said to me, 'Now I can enjoy doing me'. From my own experience in aligning my behaviour with my mission I can vouch for the truth in this. As a result you also feel freed up.