We need to know that our gift is making a difference. You want to understand the difference that you can make. Now the meaning was not as it first sounds. Women want respect for the difference they bring to the table. Women's giving is typically for personal reasons and out of a desire to make a difference, whereas men's giving is perceived as directed by a need for recognition or business purposes.
Men have a much longer tradition of giving and are less interested in giving time.
Men understand the need to reciprocate and are clearly better at leveraging their gifts to their advantage. When all practical factors are considered, women, on the other hand, ultimately make their philanthropic decisions based upon intuitive and personal reasons. They give out of a passion for the issues they support. This passion is wonderful, but sometimes we need also to be very practical. It is surprising that many women, particularly large donors, like to give anonymously.