Preppy garb seems more prevalent than grunge.
Hair lengths for the most part are moderate, and tattoos and body piercings are scarce. It's a monumental task that's been undertaken by Ford's marketing cadre. To hear them talk, the Focus represents the elusive Silver Bullet in small cars, with the potential to be all things to all people. More than half are female. But the Focus marketing team also has set its sights on the so-called Echo Boomers aged 19 and under.