Coaches generally ask new clients to sign up for six months, and rely on word of mouth to generate business. Advertising, you see, is a little crass for an endeavor as personal as coaching. Not to mention that where there's advertising, there's regulation, and coaches are still free from any licensing requirements. Though some have backgrounds in business, education or therapy, they're not necessarily experts in anything. Anyway, say proponents, coaching is much more than mere consulting.
People start living their dreams.
Interestingly, many clients decide that living their dreams means a career change . . . I also like that it's very portable. You can do coaching from anywhere, any time as long as you have a telephone. You can also learn to coach from the comfort of your couch. Leonard's Coach U is an entirely virtual institution.