No. 3, June - July 1997, pp. 54 by Deborah Wirtel St. Louis, Missouri, USA Publicity is a great tool for La Leche League Leaders but it can be a concern, too. For the most part, publicity is free and readily available. With a few helpful hints, it can be easy too.
Publicity can be as simple as word of mouth or a poster displayed in a neighborhood.
It can be a listing in a calendar or a press release written by a Leader or Group member. Word of mouth publicity comes from mothers who attend Group meetings. A mother who has gained a good impression of La Leche League will bring her friends to meetings. Word of mouth might also come from family members of breastfeeding mothers or the staff at your health care provider's office. A meeting notice displayed in public areas is another way to publicize your Group.