Building relationships with people and personal interface surpasses running programs and managing budgets. InterVarsity conducted a survey a number of years ago seeking a profile of this generation of young people. Finding and highlighting relational outlets in churches and ministries for people to tangibly interact in the context of fulfilling your vision and goals will appeal to would-be volunteers. Allow volunteers to creatively use their gifts and abilities. The key is to let volunteer leaders do the ministry God has called them to do rather than a ministry some committee or staff member has recruited them to do.
People serve most effectively in areas in which they are motivated and gifted.
Sometimes those skills are outside of the parameters of typical volunteer opportunities in our church and para-church ministries. Ultimately we must decide whether we are about cultivating the people God has sent us or merely facilitating jobs or programs. Keep the big picture before the recruit. Therefore, my beloved brethren, be steadfast, immovable, always abounding in the work of the Lord, knowing that your toil is not in vain in the Lord. Tucked in the front cover of my current NASB, is an old missionary prayer letter that so appropriately describes the nature of ministry.