Examine and judge. Recall ideas and maintain custody over them. Simple ideas are the raw material of all knowledge. They are obtained by the senses. This primacy is corrupted by language, society, and culture.
Rhetoric interferes when it builds illusions.
Linking ideas to reveal similarities. Abstraction of ideas. Addition, subtraction, combination and arrangement help us build complext ideas from simple ones. C. Locke thereby revives audience adaptation arguing that rhetoric is the application of reason to the imagination for the better moving of the will. Internal discourse is more authentic because it is more likely to be based on direct apprehension.