This is the model underlying cross-media ventures like ROBtv, Flare TV, Shift Television, Star, etc., which appear to be the only thing standing between Canadian specialty television and dead air. These special-interest products seek to isolate an audience and preach advertising to the converts. But isolation fosters contempt, which could put media corporations in the business of selecting which witches are for burning. The temptation to reinforce loyalty by attacking some ratings-friendly Other will be strong. Media types have been known to resist many things, but temptation is not one of them.
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