Clarifying your personal goals If you agree that business success is relative to the business's ability to help you achieve your personal goals, you will need to consider which goals can be met, which can't be met and which may get in the way of your business. As well, it's important to know the difference between your goals and your needs.
Needs tend to be short-term, immediate requirements.
Goals are objectives for the future that one plans to achieve through a balanced combination of intellectual and financial capital, within the framework of business or career. Often, these words are used interchangeably yet the difference is subtle and worth noting, especially for new entrepreneurs who may find the start-up stage disorienting. First, viability means the business endeavour can exist in the real world, under normal circumstances. Mere existence, however, likely falls far short of a new entrepreneur's personal goals. Business success , by simple extension, is about fulfilling your goals, by means of the business.