Into the memory hole. It looks like this. Our heritage is no longer the heritage of mankind, but a commercial part of the heritage business. An old castle is no longer an old castle, but a painted simulacrum for the tourist trade. We no longer sympathize with the thinking of the past, but merely try to retail its commercially attractive aspects.
Memory becomes a commodity.
Cultural identity becomes a consumer choice. Bad archives are deliberately favored by the market, because they are the culture-industry's version of planned obsolescence. A computer that swiftly breaks and decays can be sold to us again. In this media-saturated world, the archives of the twentieth century might still be visible, like scratch marks on old bone. But the motivation behind them would be lost, no longer understood.