Yes, and these are not the classical theories of the industrial age. If science begins to change its assumptions about change itself, that's pretty profound. If we are beginning to shift from the popular use of machine models to describe various things, to computer models, to biological models, then to ecological models, we are moving into a multi-logic culture. There is a logic that goes with print, and we call that literal logic. Video has arrived and video has its own logic.
Pictures have their own grammar, and computers too.
We are going from a culture dominated by literal logic to a culture in which there are clashing logics. And I think we are moving into an era in which we are going to explode existing cultures. The answer is you can't stay anything. The Third Wave permits and even encourages cultural diversity. You can define your own unique culture, but it isn't going to be the culture of the past and it's going to be configured out of elements that come into your culture from outside.