Teaming Up Manny Perez has teamed his advertising program with Head Sports Inc. for 20 years. Both a tennis pro and pro shop owner, Perez is an avid supporter of co-op advertising. I also serve on the Head advisory staff, helping new retailers order the equipment they need.
Most entrepreneurs think co-op is only for large department stores.
But more and more companies are aware of the growing importance of small businesses and want to help them succeed.