Marketing is one of those terms that people struggle with and many people aren't really sure what it means. I explain marketing to clients like this - Marketing is everything you do.
Marketing is difficult concept to explain to people.
Consistent and targeted marketing can be the difference between successful business owners and those who close their doors. I will try to demystify marketing and walk through some of the steps involved in 'almost' effortless marketing. Marketing can be how you greet your customers, or if you do. Great marketing can be keeping your sidewalk clear of snow or sweeping the carpet. Marketing is also your advertising and your business hours.