This figure is virtually unchanged over the last 3 surveys. Community Membership Respondents could choose more than one answer to this question. Younger respondents connect more through their hobbies and religious groups while older respondents connect to professional or family groups. Respondents online for longer periods of time report being connected with more groups than newer users. Other survey questions indicate that females guard their privacy more closely than males, so females may register with fewer sites instead of supplying false information.
New users are also more likely to agree than more experienced users.
In general, it seems that convenience is not a compelling reason for people to pay to access web sites. Those whose access is subsidized or completely paid for by others are somewhat more concerned about cost, quality of information, and payment mechanisms. Navigation Services Respondents could choose more than one answer to this question. They are also prime places for advertisers to put banners and are one of the most successful examples of advertiser-supported services on the web. Recently, many of these sites have been expanding their services and building affiliations with content providers, online merchants, and more.