As part of the agreement, Share Tech will promote this proprietary technology on its web site, Rocket Download. Ad-enabled software is highly beneficial to both the public and software industry. An Internet user can download, install and enjoy the software without having to pay a registration fee.
Revenue is generated from the user's interaction with advertising.
By creating a revenue stream from software downloads, developers can freely offer their products without having to place shareware limitations on them. Advertising is dynamically delivered to an installed base of applications over a product's lifetime. As someone uses a program now and in the future, new ads will be sent directly to the product. Conducent transfers the advertising from its servers, and collects usage information from the products. This information will be made available to Share Tech and participating developers.