We share a belief that disintermediation will lead to greater public participation in politics, less cynicism and could well revitalize the concept of self-government. Look at the publishing industry. Agents, editors, publishers, marketers, typesetters, printers, packagers, deliverers, stock room clerks, bookstore staff, and bookstore owners. But on the Internet, a writer can communicate directly with his readers, a politician can communicate directly with his constituents, a business can commuicate directly with consumers and receive instant feedback. All those intermediaries may no longer be necessary.
Print media are now the middleman information conduits between our clients and their audiences.
Eliminating intermediaries in other areas of business is taking place. And that's what we are all about. Walshak agreed that's the traditional answer. Somewhere the third-party, objective concept got started, and we endowed the media with an objectivity that we who fed the media supposedly didn't have. For that, we no longer need the mass media.