Arabic, Ghanaian Native Indians Armenian Hebrew Persian Czech Hungarian Russian Danish Indo-Pakistani Romanian Dutch Jamaican Somali Estonian Japanese Slovak Filipino Latvian Tamil German Maltese Ukraininan Toronto is the most ethnically diverse city in the world. The population growth in The Greater Toronto Area peaked at an all time high this decade. Over the next three decades, more than 2 million will be added to the pouplation of Greater Toronto. Based on these projections, there are plans and strategies being formulated to face the enormous task of providing housing, transportation, schools, and social services etc. It is vitally important, from Infinity Broadcasting s perspective, that the 740 AM frequency be used to its optimum advantage in addressing the needs of the unserved and badly underserved communities.
Radio frequencies are a depleted public resource.
Infinity proposes an format that wil significantly improve the balance of Ethnic broadcasting services within Greater Toronto Region, by narrowing the disparity gap that exists between the very well served multicultural communities, and those who are badlt under-served or have no service at all. The following are examples of Infinity s programming plans for ethnic communities who are underserved relative to their population base. Infinity will schedule 2 hours each weekday during evening drive time for German programs. Infinity will devote 83 hours per week targeting the above community. There will also be 2 hours each weekday of Tamil programming during prime time.