The Web will always be filled with sites that purport to deliver news but aren't trustworthy or reliable. This is certainly an area where traditional news organizations could have an advantage.
People recognize that their brand stands for trustworthiness.
Not that new companies can't establish their brand as trustworthy, but they have to work harder to gain the credibility. That's a little scary. This, I believe, is as big a threat to journalism and newspapering as any of the financial issues. If that was a legitimate survey I would question the query that went into it. The Web seems to be raising the importance of breaking news.