By Wendy S. Enelow Yes, visual presentation matters. In order to sell yourself as a professional, you must look like a professional. With the advent of word processing, desktop publishing and laser printers, there is no excuse for a non-professional presentation.
Right hand justify the text for a cleaner appearance.
Ivory, light blue and light gray are distinctive and attractive, yet conservative. Use matching stationery and envelopes for your cover letters. Proofread and double proofread. Errors are unacceptable. Leave lots of white space.