Our Data-Driven Economy Corporate America's obsession with research and technology is producing reams of data. Making sense of it all isn't easy - but it's key to survival.
Most retailers devour marketing and inventory data to try to boost sales and reduce costs.
Electronics giant Best Buy has gone a step further by reinventing itself around the flow of information. By Elizabeth Krieger 3 types of analysts tell just what it's like to be in their shoes. How analysts did forecasting online advertising and e-commerce. By Genia Jones Forget about smoke and mirrors. Analysts construct estimates by crunching numbers, sifting research and making educated guesses.