You can set your new business up for success from day one. Minimize your chance of failure while shortening your path to profits by choosing a good business name, creating a solid image, and staying on track with a smart marketing plan. If you're starting a new business or launching a new product or service, it pays to think hard about what you will call it.
Names are important.
You'll want a name that is easy to remember and communicates what your company or product is all about. Nothing frustrates customers more than having to guess what it is you do or sell. Confuse them and they'll likely turn their attention to someone else. In some towns, lots of businesses feel like they have to have a cute name to succeed. You don't have to follow this trend.