The bad events take over. The business seeks its lowest level.
People wait for direction or for other people to set the agenda.
And in today s marketplace this is especially so. Yes, there are many new methods of marketing that didn t exist years ago. Remember only a few years past when we didn t have the fax to send information on demand. However, not only have all these techniques for more efficient marketing been made available to you, but they are also equally available to all your competitors. It s too late to be first to use FedEx, or the first with broadcast fax, or to have a dynamic homepage.