Then test each method on a small scale before you invest serious dollars. This way you'll know which method is most effective at reaching your target audience and how well it attracts the clients you want. The quality of a marketing decision is based on how long it takes to make the decision and how much the decision has been watered down by compromise. One person working alone has the potential to make good decisions. When two people work together things begin to bog down.
Marketing is like football.
Choose one quarterback to direct your program. If you don't get the results you want, change strategies or change quarterbacks. But don't compound your quarterback's problems by bringing in more people to help make decisions. When prospects perceive you as the leader in your field, you have a substantial advantage over other lawyers. Yet, many marketing programs aren't designed to attain this powerful, profitable position.