Even while billions of dollars of venture capital were flowing into the Internet sector, analysts were concerned that user-created radio would take off. When the Kickworks' Broadcast Radio Network service launches at the end of the year, users will be able to create genre-based, Internet radio programs by determining what types of music they want on their station. A server then creates a play list that can be used to build a personalized station. Users can then insert voiceovers or chat between songs to give the station the feel of a live radio broadcast. Channels are stored on the Kickworks' servers, where people can listen to programming that includes embedded audio ads.
People can request very specific kinds of DJs, search for specific kinds of music.
They are going to be saying this is the kind of music that I want to listen to. Kickworks is trying to avoid the fate of online music services such as Musicbank, many of which didn't make it to their third birthdays. Musicbank was a streaming locker service that secured licensing deals with publishers and major record labels to create a database of music that users could access once they had proven they already owned a physical copy of the music. However, the storage and per-stream licensing fees, which the company had agreed to, made profitability questionable and scared off potential investors. Before it ever launched, Musicbank ran out of money and closed its doors .