They can do it because they can identify with the brand. This is the power effective branding gives to a product or service, and its impact can't be emphasized enough. Most people have a lifetime to develop their personality and character. Unfortunately, few products or services are provided that luxury. But it's not impossible.
New brands can succeed and can enjoy a long and profitable stay.
With these learnings and a solid partnership with a talented identity design team, a new brand can stand out in a crowded field. It can capture the eye of the consumer and make an impact they don't forget.