In fact, this will be an even-more valuable service for those listeners who may have reception problems with the new frequencies. WCLV has taken steps to increase the number of listeners who can access our web signal by teaming up with StreamAudio, which is a WindowsMedia platform that can accommodate an infinite number of streams. One of the reasons for donating WCLV-FM to the newly established WCLV Foundation is to ensure its continuation as a commercial classical music station. As a commercial operation, WCLV can benefit the arts community in many more ways than a public radio station. Commercial stations obviously can do more with commercial promotions than can public stations, and they can raise money for non-profit organizations.
Public stations can raise money only for themselves.
It is, however, advantageous for WCLV-FM to have two other broadcasting entities on its board as they understand the problems and challenges unique to the broadcasting industry. Also, it will cement the relationships of the three only locally owned daily and weekly media outlets in Cleveland. The studios and offices will remain where they are currently located, on Renaissance Parkway in Warrensville Heights. The WCLV AM signal will come from the historic WHK-AM transmitter site on Pleasant Valley Road in Seven Hills. The new WCLV-FM will transmit from located in Avon Lake, just west of the Cuyahoga Country line.