If you invite a TV reporter have some good visual features in mind. Create a Radio Public Service Announcement . It is a promotional spot which stations grant free of charge to nonprofit organizations. Before sending your PSA to a station, call ahead to get their procedures straight. Some may even accept a cassette produced at your organization, though quality control is a concern.
Most stations prefer to record psa's at their studios.
An easy and effective public relations tool you can put to work right away is the mailing of pertinent newspaper and journal articles to a regular mailing list of your constituents. This can be done year round to the superintendent of schools, the school board, the mayor's office, leaders in the business community, etc. Be on the watch for good articles. You may want to check with your organization or district offices to see whether they subscribe to a statewide clipping service.