Marketers play a crucial role in exploring buyer needs to develop new products and in positioning them so that buyers see their relevance. A company's most visible marketing tools are its products, salespeople, advertisements, billboards, price-promotions and displays in retail outlets. A company's less visible marketing functions include market research and its interactions with wholesalers and retailers. Marketing faculty bring a number of perspectives to their teaching and research. They are involved in consulting with industry, they are active in research on marketing issues and involve students in their research.
Marketing can be an active vibrant major for the interested student.
All business majors, except for economics, will follow the business core during their first two years of study. Marketing Seminar, Sales Force Management, Retailing Management, and International Marketing. Return to the Programs of Study page. Undergraduate Admissions page.