Otherwise the Web site just remains idle, as either a new toy which has lost its allure, or a status symbol. Unfortunately there isn't enough good advice out there as to what you really need, and what you can realistically expect. So in what follows, I will try to fill that gap. Establishing a proper Web site requires a quantum leap beyond the previous paradigm. Rapid technological change makes it unwise to over-commit to any particular components.
Problem seeking is the best strategy for solution finding.
Investment should be in solutions for the future, rather than analysis of the past. If all of this seems pretty obvious, I can assure you that it often doesn't happen, much to the eventual regret of purchasers and users. With a Web site, it is possible to improve business dramatically, but it will require considerable reorganization. Either way though, you cannot remain unaffected by the Web. You can select not to acquire a Web site for the time being, but many of your customers and competitors will be ahead of you.