Part 2 of a 4 part series.
Milk is cheaper than water.
Strange but true. In the supermarkets, milk sells for less than a bottle of water. In a fair world, the consumer would clearly pay less for milk under Deregulation. All suppliers to the retail market would compete for their place in the shopping trolley and the choice should be the consumer's as to which brand to buy. Supermarkets in states which are already under Deregulation have comfortably settled on either two major brands or simplified the matter by creating their own 'home brand' milk which is purchased under contract.