Having experience as both an in-house practitioner, and with major national public relations firms, Stanley founded NFS Communications to specialize in the burgeoning field of ethnic marketing. They understand the bottom line potential to strategically market to various ethnic segments. While there are established companies providing such services, Stanley believes her background gives her a special insight. To that end, she has designed and provides a one-day seminar on opportunities in ethnic communications that is tailored to the individual company. Along with winning the account for Dreamworks SKG in the Southeast, the firm was involved in launching the successful mall tour promoting the movie Hercules for Walt Disney Co., and the agency helped arrange the first commercial shot in space-a Pepsi spot with footage shot on the Russian space station Mir .
Public relations is a broad stroke that's used to smooth over the rough edges of a problem.
Ours is the opposite. We are here to draw attention in a media-driven way. Not too many people deal with that kind of specialty. The Headline Group also began its existence handling entertainment based accounts such as the Punchline comedy club and the Fox Theater. Not only has it retained these original clients, but has expanded to serve a broad range of clients.