However, investigators who develop their public speaking skills prosper. The biggest secret about it is that fear of public speaking is easy to overcome and, once you do, you can give speeches to just about any group. Business groups such as bar association meetings and chamber of commerce meetings make excellent speaking exposure for private investigators. In fact, dollar for dollar in exposure, web sites tend to be very inexpensive marketing.
Private investigators tend to make go editorial copy.
Get to know the editors of your business journals and business sections of your local newspaper and send them well done press releases from time to time. Getting to know as many people as you can expands your market universe. Join local investigative associations and local professional groups such as the local chamber of commerce, local state investigative associations and other civic groups. Almost every attorney in town reads it and it gives your targeted exposure to attorneys. By using targeted marketing and sending your well done brochure and sales letter to a targeted group of people, you are reaching them in massive numbers.