They like chanting that. Profit is king. That's another one they like to repeat. That means less profit.
Profit is what it's all about.
They like that bottom line to contain a number followed by a lot of zeroes. I get it every time I fly on a plane. So I have to sit through lectures ad nauseam about the beauties of our free market system. Today the guy in the seat next to me is the owner of an American company that makes office supplies in Taiwan. This is not an issue of morality.