It should be obvious to most by now that the Internet is for real. It is so real that we can no longer afford to mix up hype with reality. The reality is that you can make money and dotcom's can not. There is no free lunch. No one is in a position to better care for your customer than you.
People buy from businesses they know and trust.
You can offer more to your customer with a store and a BookSite, than an e-tailer can with just a website. That is the reality of click'n mortar. BookSite is honored that after all these years others are now trying to recreate web services that look like and are priced like BookSite. But don't be fooled, your web approach must perform click'n mortar services, not just look like it. Make no mistake, the Internet is hard work, not some passive service that anyone can run for you.