A common error among new or amateur publishers is to use too many typefaces. Try to limit the number of typefaces you use to two, or at most, three per publication. Because a picture is worth a thousand words, photographs drawing and other artwork can help draw the reader in and enhance the overall appearance of your newsletter. Your budget and the capabilities of the printer you use to publish your newsletter will dictate how fancy you can get. Computerized clip art is an inexpensive way to illustrate general concepts.
Most printers can handle black and white photos and line drawings relatively easily.
Consult with your printing vendor about the use of color images. Even if you cannot afford to pay such people to help you produce your newsletter on a regular basis, invest the money to have them critique your prototype design and layout. Seeking expert advice is just as important if you are going to post your newsletter on the Internet. Web publishing is a rapidly expanding and evolving field, but the same basic rules of design and content still apply, so enlist the support of experts who can help you design an appealing, informative and useful Web publication. Frequency of Publication How often to publish is a question that people who are starting a newsletter must address.