When our friends or colleagues share an opinion or thought we tend to listen even when we might disagree with their point of view. Fundamentally, we are more inclined to listen and respond to people we know. In business, developing your network of contacts is critical to success. The hallmark of any successful grassroots effort is a solid foundation of relationships with public officials. Public officials at all levels are elected by us we the people.
Most public officials like to hear from their constituents.
They welcome the input. It is important that the business community s views on issues be heard at all levels of government. Therefore, it is essential that business people develop relationships with public officials. Grassroots lobbying is probably the most effective way to get a public official to act on your behalf. Because you are an interested constituent who they know .