Our goal by the end of the year is to close the real Land of Odds, and create more of a warehouse operation. It doesn't make sense to pay the kind of overhead we're paying if we can make more money on the Internet. And we can reduce the hours we have to work as well. Be Dazzled is set up more as a Bead Shop with jewelry and gifts, and should coordinate with the on-line operation better than Land of Odds has. It still appears that most customers appear to be purchasing items they can't find elsewhere.
Many customers start with a small purchase, and then repeat with a larger purchase later on.
We have more of a track record of working with customers and responding to customer inquiries. Maybe we're just getting more familiar about how to do it. We had to make a decision about how much inventory we wanted to maintain in the store, and how much we would rely on getting the inventory from suppliers after an order was placed. The costs involved in shipping and packing were reasonable. Virtually all of our on-line customers still live outside the State of Tennessee.