But most don't. They give and give, and don't do all that much taking. TV stations are making a lot of money. It's a tired old story that won't change unless the athletes go on strike at an opportune time. Some people believe that will occur.
Players have personal agendas.
Few with potential to play pro ball or coach at some level would endanger their futures over a principle. That's just life in the real world. Nurse won't be an NBA player, nor will senior teammate Stevie Johnson. Nor will Iowa seniors Ryan Luehrsmann and Jason Price. Nor, probably, will Iowa senior Jake Jaacks.