And not much of that space is actually going on the market. The AGs may post the antismoking messages until the contracts expire. Much of what inventory remains is highly sought after. Tobacco may have diminished its share of inventory but what it kept tended to be the best spaces in the best locations. Available boards are going fast.
People are into buy, buy, buy.
It will sweeten the product mix. The going rate will be an increase. Painted boards on interstate locations sell themselves. A tougher sell are the smaller posterboards, which are usually packaged in groups. It's going to vary market to market, company to company.