And finally, don't underestimate the power of networking and getting your story out to the public. There may be someone close to home who knows you and is willing to invest in a sound idea. A good business reputation and word of mouth are a very powerful combination. To Grow Satisfied customers Are often an overlooked marketing tool. When you put some thought into using what they have to say about your business.
People like to hear what other people have to say.
Testimonials can be used in a variety of ways. Be sure to get a signed release when using statements or photographic images of customers. Develop a referral program with an incentive for current satisfied customers to send other prospective customers your way. For instance, whenever a satisfied customer gives your name to another prospect and that prospect uses your services, reward the satisfied customer with something of value. For example, if you're a hair salon, you may offer a free haircut to the customer who referred someone to you.