The Internet provides new and relatively inexpensive opportunities for advocating a cause to a broader audience. The reach of the Internet and the viral nature of email has spurred an increase in advocacy organizations turning to technology.
Online advocacy can be extremely powerful when combined with offline efforts.
Strong campaigns often consist of TV or radio spots that encourage the public to go to a Web site and sign a petition, write a letter to congress, or take action in some other way. A communications strategy that supports your organization's advocacy goals should take all media platforms into consideration. Visit the links below to read stories about technology-based nonprofit advocacy activities. You'll also find additional resources to help you think about and implement your own advocacy campaigns. See also their newsletter, NetAction Notes .