But the big thing is that it helps event planners market the event more effectively and helps organizations gather attendee information. That results in a better understanding of attendees so there is increased retention, increased membership and an increase in the value events give. They can customize the process by crafting a different message for each attendee segment planner, vendor, member, non-member, etc. and personalize it any way they prefer. Cvent can provide assistance on how to most effectively tailor the message content. Cvent also gives an organization the ability to brand email communications and online invitations with their organization's logo or event graphics.
Planners control the timing of when emails are sent.
Once invitees receive the emails, they click on a hyperlink that sends them to a colorful online invitation where they choose whether to attend the event. Those who choose to attend are led to a registration page where their information is already filled into fields. The registration page can include links to related websites, sponsors, contact information, meeting materials, etc. Tracking how often a potential attendee is contacted about an event helps turn the event planner from a cost center to a value center, according to Aggarwal. It is powerful to say that John Doe attendee was touched X amount of times over the last 12 months through event invitations, follow-up emails, etc.