True, we must be basically a good newspaper. But beyond this we want to render services to the people who come to us. Our office is constantly filled with people. They come to us at all hours of the day with all kinds of problems. They receive at our hands the warm consideration we have brought into our professional lives to give them.
People are quick to discern.
They are quick to recognize the sincere from the spurious. They will not be deceived. You either feel for them or you don't. They either feel for you or they don't. It is just that simple.