Ringi is a multi step procedure for building consensus and often involved a complex set of negotiations through which a divergent view points are considered and accommodated. However, implementation is easier and fast. The customer is king. Particular attention should be given to meeting market requirements to be competitive. In-person discussions and communication receive greater emphasis in Japan.
Patience is a virtue.
Being patient and persistent, establishing and nurturing long term relationships, and making visible efforts to demonstrate your commitment to the Japanese market is of utmost importance. Long term, stable relationships are preferred. Foreign business people should therefore arrange for local representation which can provide greater flexibility and control over all phases of operations. The Japanese market is extremely large and promising one for a wide range of consumer products and is only likely to become larger and more promising in the future. The investment necessary to plan and carry out such a program may be well worth the cost.