You must let it find you . People in organizations are surrounded by culture-which, like that forest, knows exactly where they are. If they are lost, it will find them. It will remind them about who and where they are. A lot of change efforts leave people feeling lost.
People look around and listen for clues about where they are going.
Change leaders must make sure that the right messages are communicated and reinforced when attempting culture change. They need to recognize when the old culture is reasserting itself and amplify their voices to help people find their way to the new culture. Robert talks about cohim as people's connection to the earth, and to water. He encourages people to reflect on their cohim-on the intent, purpose and coherence in their lives. Cohim reminds me of organizational culture, our connection to shared assumptions.