Important Market Dimensions Money.
Markets consist of people with money to spend.
This is more than a measure of income because the cost of living varies from location to location. Marketers must know how much money a market makes and how much of that income is available for the kinds of products the company offers. The current size of a potential market is important of course but whether a given market is growing and how fast is perhaps more important for long term planning. This is a key reason that more and more companies are considering global markets. In the US and most of the industrialized Western European countries, market growth is very slow.