It is a great company and they are headed in the right direction. The focus under Cliff Hudson has been to build up the brand, and that has been very important to their success. By carving a unique niche, Sonic avoided the fate of some other small fry in the burger business. Some small chains like Rally's and Checkers marketed themselves around the concept of low prices, basically making themselves a commodity instead of a brand. Even with the all its success, there remain naysayers who still don't understand Sonic spending millions on something as fuzzy as brand building.
People forget what made the bottom line healthy in the first place.
The more we focus on our brand, the more successful we have been.