Develop standard letters that can be easily customized or sent as is at certain service points, such as after a new prospect inquires about your company or after a customer's first project. Of course advertising can be another effective marketing tool, as long as it's done correctly. Have your ads professionally produced. Make them large enough to be seen and run them long enough to work. Place them where your target market will see them, not just your competitors.
Repetition is key to effective marketing, and that usually takes time.
Utilizing all of the marketing tools available to you, both inside and outside your company, on a consistent basis will create the marketing momentum you need to get results. Don't get impatient. Put confidence in a program that works to build your business while you're busy running it. Submitted by Lauron Sonnier McCulloch, Marketing Consultant. Inc. Site designed by Paradigm Proactive Business Services .