Prospects won't be able to resist reading more when you shower them with all those benefits. Here's where you describe the features of your product or service. It's the least important part of your sales letter. Try to limit this section of your letter to only one or two short paragraphs. But that's not why customers buy it.
Most people buy things on impulse then look for logical reasons to justify their emotional decision.
This section of your letter is where you inject four powerful tools to convert the reader's emotional interest in your product or service into logical reasons to buy. A compelling reason to buy from you instead of your competition. It's a unique advantage customers get only if they buy from you. Testimonials from satisfied users. A strong guarantee can easily double the number of orders produced by your sales letter.