The Minnesota Violence in the Media Campaign was also directly involved with the promotion of Turn Off the Violence Day. The Minnesota Campaign participated by distributing brochures on violence prevention to Minnesota students and sponsoring Turn Off the Violence and gun-free student pledges. Public service announcements on violence prevention were distributed to all radio stations in Minnesota. The third component of the campaign is elevating Minnesota's efforts to the national level. The partnership between the office of Minnesota Attorney General Humphrey, the MMA, and the cable television industry is the first of its kind in the nation, providing an avenue of communication to the public one of these groups could not achieve alone.
Physicians see violence as a public health issue.
When the MMA and a law enforcement official team up to explain the consequences of media violence, it has a strong, positive influence. It is difficult to argue with their combined perspectives. By joining forces with tile MMA, the cable industry, a higher education institution, and other community groups, the Minnesota Violence in tile Media campaign has been an effective and innovative approach to an extremely difficult problem. Children Youth and Family Consortium Electronic Clearinghouse.