Keep clients attention directed at you not at the competitive choices. Build on and strengthen positive advertising and ongoing marketing programs. Create an image for an Office Business Center. Image is built over time, using spaced repetition and proven, long term marketing, advertising and PR techniques. Provide, in a single promotion, total and absolute achievement of an objective.
Promotions have a life of their own.
Once the stated objective is met, in whole or in part, in a time period, it s successful. Broad appeal to the masses is not the job of promotions. They are targeted messages to specific markets and audiences with specific objectives. Promotion is powerful. The quick results nature of a well crafted program is often the springboard to increase client base and elevate current clients to another level of service.