With an estimated billion Web sites competing against yours, you can't rely only on Search Engines for site promotion. In my experience, the second most important marketing strategy is establishing link exchanges. In analyzing my visitor stats, it is clearly apparent that the majority of my traffic comes from the reciprocal linking partnerships I have established with Web sites that complement mine. More times than not, the response is positive. Since relevant, high-quality links coming to your site from other sites is increasingly important in getting good Search Engine rankings, I recommend that you put establishing linking partnerships high on your marketing to do list.
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Getting results is relatively easy. Although this list is far from comprehensive, these two tasks are an important starting point in your online marketing strategy. Like building a Web site, promoting it to the world is hard work, but I guarantee your sense of accomplishment will be well worth the effort when you start to see results. Visit her Web site for Internet and technology news, insightful articles, and links to excellent Webmaster resources to help you grow your online business.