Consumers must register for an account at the site as well as register their wireless device and credit card number. They then can ask to be alerted two days before the occasion.
People are busy, and our product is made for busy people.
It's all about sending somebody a gift last minute or long distance. We're not doing it because it's the sexy thing to do. We're doing it because it makes sense for our customers. We're not about the hype of mobile commerce. We're about the reality of it.