Innovate or die, yes. But we still live with execute or flop. We're seeing a rerun of the PC era, which began with innovation everywhere and moved to the urgent need to avoid multitechnology chaos, to integrate networks and to provide support and standards. It may be deja vu for IT, unless it organizes in time. Scalability the ability to handle uncertain increases in volume and rapidly increase capacity replaces integration as the IT watchword.
Reliability means staying in business, and security means customer trust.
Reasonably enough, the people who are innovators aren't likely to have the knowledge or the patience to address these issues. For all the criticisms made about IT too technical, weak in communication, lacking business knowledge, etc. IT is very responsible. That means it must continue to be the steward of reliability and scalability, among other things. IT needs to get across to the business just how important this role is in business terms.