Our business has become a great deal more technical today than just five years ago. In the beginning, we really could just get away with putting ink on paper and if we did not add too many smudges or wrinkles it sold as fine printing. Today our customers are much more demanding, educated in the printing process and quality-aware. We must be self-educated on digital stuff, computers and the fancy side things that attach to the computer. It has been very difficult to find the employee that is skilled and wanting to be a part of this revolution.
Most employees are more costly and more difficult to locate.
We must know a variety of software programs and know how to make them work between platforms. Just a few years ago, when we turned around a printing job within a couple of days and faster than the old commercial printer down the block, we were heroes. Now that is not enough. The bottom line is that we must be educated or slowly fade away. The technology is here and we must stay with it if we want to be around in another five to ten years.