Potential listeners number 40 million. Build on current programming strength 2. Realize efficiency of program production and distribution 3. Combine programs with similar appeal not necessarily of similar genre. Forget about getting more listeners.
People listen to radio when they want to.
Radio stations have to be there for listeners when the listener is ready. Stations should not build audience. Instead they need to become a better program service for the listeners who tune in now. Pacifica has got to get people to tune in more. It needs to be accessible to the same type of person.