They are becoming aware that most commercially grown food is full of pesticides, herbicides, and is of questionable nutritional value. These chemicals can cause a wide range of health problems. The public is also learning that there are other choices. The organic food industry has been growing at a rapid rate. Organic growing practices are better for the environment and better for the soil.
Organic products are free of the dangerous chemicals and are more nutritious and tasty.
What consumers don't realize is that the real cost of NON organic food is as high or higher than organic food. These hidden costs are NOT added to the shelf price of cheaper non organic foods. As the demand for organic produce increases and more farms switch to more organic methods, the price will probably come down. Find out where it is grown and favor locally grown over distant sources. The fresher the food, the more nutrients are retained and available to you.