You're going to have to have some form of opt-in. John Pollard, director of business travel and mobile services at online travel agency Expedia Inc. in Bellevue, Wash., said location-based information helps customers feel as though Expedia is their travel agent. Every aspect of the service is opt-in, and the product works better with more consumer information, said Pollard. The government's goal is to make it easier for emergency services to locate people. Location-tracking information gathered by businesses will likely be tantalizing to law enforcement officials.
Privacy issues loom.
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