Staff time, advertising, vendors, facility rentals, and government services such as police and trash removal all have to be accounted for in the final analysis. To serve the Ohio travel industry by maintaining, collecting, and dispersing travel statistics, trends and forecasts. For more information please contact Colleen May . The role of travel research is to examine the past and forecast the future. Research can be used to help solve a variety of problems, from determining the image of Ohio as a vacation place to testing the effectiveness of advertising campaigns.
Research also tracks who is coming to Ohio and how much money is spent.
We would like to determine what is important to our visitor and their satisfaction with the services they have received in Ohio. The Ohio Division of Travel and Tourism. Portions 1997-1999 DigiKnow .