Joost Grade 6 Holland A. Joost, Most of the time, I decide what to write based on the news of the day in the advertising business, as well as whether there are any interesting trends or features to write about. Sometimes editors come up with suggestions for articles they would like me to write. As an advertising columnist, I write about the advertising industry and all the things people do to try to get you to buy a certain product. I write about TV commercials, magazine ads, unusual new ways to sell products like ads on blimps or the floors of supermarkets, advertising agencies, creative trends in advertising and so forth. Joseph Grade 12 Washington A. Joseph, Since the advent of television, advertising has become much more visual.
More ads try to sell products and ideas based on pictures rather than words.
Lately, with the advent of MTV and music videos, commercials have become more fast-paced with more images packed into every spot. I am wondering what courses you would recommend for me to take next fall as I enter college. Emily Grade 12 Nebraska A. Emily, It's hard to say what courses are best to take if your goal is to work for The Times. The experience on the student paper and local paper is invaluable. Work on the college paper, too, and maybe the local paper there if possible.