Believing that an eye-catching poster could really bring in the crowds, MacDermott has brought in his old friend, P. Scott Cunningham to get a poster produced and distributed around campus. Cunningham screened the proposals of thirteen prominent campus graphic designers, but was won over by the work of Middletown third-grader, Rory McKlintock. The week of heavy postering and advertising has begun. Scott has given his cohorts four hundred posters to distribute. Our plan is simple.
People see the posters, they come to the event that the poster is advertising.
Over the coming weeks, this simple plan may prove to be quite effective. If there is one person who makes more phone calls than Kevin MacDermott on behalf of the festival, it is Isaac Eddy. He hangs up. They re coming. And with efficiency like that, he zips through his remaining phone messages.