Having a website requires a lot of time, thought, and resources in the initial planning and implementation, but creating it is only half the battle. Once you've actually put the site online, the real challenge lies in maintaining and updating it. Keeping your site fresh encourages people to return.
Poor maintenance is a sure way of losing visitors, perhaps permanently.
Maintaining Your Site Maintenance generally means making sure that your files and file directory structures are up and running properly at all times and all your links are functional. Since HTML documents and their related graphics components are linked in specific ways, any changes or additions that you make to existing documents or directories could affect or alter their relationship to one another. The most common result is that links are broken, images get mixed up, or pages don't load properly. User feedback, usually via e-mail, can play a big part in flagging these types of problems so they can be resolved in a timely manner. Maintenance for a small site can take as little as two to three hours a month.