Secondly, becoming a member will give you access of many of our tools and contacts, and generally provide you with easier access to a wider range of content. Thirdly, you can customize the tools and allow them to keep track of your sessions. For example, when reading the discussion forums, the system will keep track of what you've already looked at so you can jump straight into the conversation where you previously left off. Fourthly, you will be eligible for special offers and promotions from us. No, we won't clutter up your mailbox with a bunch of annoying junk mail - the offers will mostly be in the form of those annoying banner ads.
Membership is free.
It basically boils down to this - the value of information tends to decrease over time and space. If we delay it long enough and scatter it all around, it isn't worth anything. If we can provide a one-stop centre for your needs, then it's extremely valuable. We at SIFT are walking a bit of a tightrope. We want to have a strong and vibrant virtual community - a goal that requires lots of members .