The paperback book sized net box reconfigures the web pages to make them look sharp and clear on the TV screen so users can surf from the comfort of their sofas without struggling to make out what is on the screen. From September 18 viewers will be able to switch from watching TV to the Internet and back again, clicking straight through from programmes and advertisements to connected websites thanks to revolutionary new technology developed by ONdigital that has huge potential benefits for users and advertisers alike. No need to shiver in front of a PC monitor in a cold spare room, now people will be able to surf the Web while relaxing on their sofas or beds. For those not comfortable with using computers ONnet is simple and easy to use and the new opportunities it offers irresistible. It will also make a substantial contribution to helping the Government deliver its vision of universal Internet access and Government services online by 2005.
People are much more familiar and relaxed with television than with personal computers.
They can buy goods as they watch their favourite programmes in their living room rather than having to go to a separate room where their PC is stationed. But unlike some other digital TV interactive systems the portal is truly open, allowing viewers to surf the entire Web, if they wish. The portal will guide users around the web, helping them to shop and bank in security, thanks to the ONnet box's state of the art encryption system. They can also check the news and weather, help the children with their homework and send and receive email to any email address in the world. Parents will also be able to protect children from sites they do not want their children to see.