A Delicate Balance Personalization is the key to successful Web sites.
Privacy is crucial to online users.
Learn how successful Web sites develop a personalization strategy that builds relationships, creates consumer confidence and maximizes lifetime value by communicating personalization and privacy initiatives. See how to develop internal operations to ensure consumer privacy, safeguard your customer base and at the same time provide a highly personalized, valued-added online shopping experience. Analyze the basic forms of web content and the types of web content distribution and caching principles. Explore the content lifecycle and learn the best practices for handling data in any size site. Web designers, production artists, producers, and engineers need to know as much as possible about the intertwined disciplines of publishing on the Web, in order to use the medium appropriately.