Results will come from people who apply the right skills along the way, not from the plan which tends to age quickly in terms of its relevance. Implement new ideas in such a way that your transition from the old brings added value that improves your customers' business and makes total sense to both customers and prospects. Communicate your advances in customer value to your customers and prospects with simple, differentiating messages that focus on improved products or services that drive your company or brand to a higher level of perceived value. Conclusion Don't let the tempting distractions of success become excuses for delaying improvement. Sustaining and communicating your unique value requires constant vigilance.
People emulate success.
Highly profitable industries like the airlines and the railroads before them make ready targets for invasion. Admirers and competitors alike will copy your successful products, services, processes, technologies, strategies, and branding and try to add a layer of value to them to beat you with your own success. Organizations sustain success by continuously advancing in value to customers. They do this by tightening performance standards, reengineering work processes, upgrading competencies, communicating to customers and prospects effectively, and especially nurturing enduring customer relationships by inviting the unexpected and adapting to changing needs. Your feedback and requests for future articles are welcome.