For most men, says Temple counseling psychologist Gordon Hart , who specializes in relationships, shopping can be an overwhelming, confusing process. Shopping is time-consuming and frustrating to them. They just want to go to the store, get an item and walk out. But shopping is not an easy, efficient process. Men need to resist their natural urge to buy practical things, says Hart.
Men are pretty concrete and very utilitarian.
They have a tendency to buy more practical gifts. Hart suggests that men use personal shoppers offered in better stores and to pay attention to hints women might be giving. But he stops short of endorsing having a woman pick something out, wrap it, and say it's from their mate. And the gifts don't have to be the traditional jewelry, clothing or perfume. He has to prove himself.