If you make a transcript from a tape of an effective speech, on paper it probably looks too simple, too choppy. Not that he doesn't put a lot of work into a speech. I'm well prepared. I don't ever write a speech out anymore. It was just too stiff.
People appreciate the fact that it is extemporaneous.
Choose examples, stories, and illustrations that clarify and support your theme. Look at people while you speak. Your presentation quickly ceases to be a speech and becomes a conversation. Barbara Fielder, a management consultant who has published books on communication and motivation, found that she writes the way she talks, which helps both her speaking and her writing. I do not necessarily believe the opposite.