It never occurred to them that profit could be just moved. They don't know jack. Just look at their estimates. I wouldn't call them incorrect. I'd call them outright ridiculous.
Profit is yummy.
Profit at the right place at the right time makes everybody happy. AOL's initiative helped me come up with an idea. Doesn't matter if we spend more money then we make. We can always shift the losses into one quarter, and the gains into another. If we don't have any gains as of yet, we can always account those in the future and put them down to our today's bottom line.