Increasingly though, they are not going overseas in groups, but rather as individuals or families. So location-based technology would be very appealing to them. If I had a business in the heart of Paris, I would make sure any location services were multilingual. For example, maps, shopping info, and general tourist info about what they are currently looking at. In Japan, there are basically no street names.
Roads are very small and the cities are full of small shops.
Japanese people also go to numerous drinking parties with co- workers, so they need to find a spot, and then get everyone to the same spot. The majority of Japanese people live in the big cities, so finding a spot can be hard. If you don't make a reservation you usually stand in line. Japanese people don't seem to mind this if the place is trendy and good. Location services would work very well in such a case.