Repetition - repeating what you've learned.
Repetition is the mother of learning.
Utilization - practice, drill and rehearse what you've learned. Internalization - by utilizing the above three, the techniques and sales material become you. Continued reinforcement - Don't stop doing what you did to get you where you are. Always go back to basics each year just as star quarterbacks go back to basics every spring. All selling has one thing in common - the product or service is purchased by people.