But I am seeing a trend for women to stretch. The accounting world doesn't take into account the value of networks, but it can make all the difference in the world. It can save a business in an economic downturn. Sometimes you have only 60 seconds to make an impression. Second, have an excellent business plan.
Most people focus on the product or the service and forget the financial section.
Raising money is very complicated. They should become very knowledgeable about the process. Get a lot of advice. Seek a mentor. A good adviser in this area is well worth the money.