Whether a site is static in nature, or constantly changing. Static sites are examined in terms of the need for updating. Sites requiring updates are checked for maintenance, frequency and consistency. The author's authority in the subject field and amount of documentation included are given important consideration. How well a site is organized and designed.
Preference is given to sites designed in a logical and user-friendly fashion.
All text should be grammatically correct and free of spelling errors. A-E above, are paid special attention. Sites with pages that load in a timely fashion, even on machines with slow connections, are especially important. The appeal of a site based on its visual design and appropriateness of interface. Graphics should enhance a site's appeal and support its content, rather than distract or annoy the user.