Your on-line presence is a 24 hour, untiring, dedicated salesperson, providing information, advice, and influence without pressure. Your customers are more receptive and retain more of what they see and read about your products. Customers, new and existing, can enter orders with the click of a button. Customers view your products and services any time that is convenient to them. Additions, deletions, and corrections are instant.
Product information is never out of date.
Customers can solve their own problems, freeing your support staff for urgent requirements. An empowered customer is a happy and loyal customer. In an industry where salaries can vary as much as stock valuations, this survey is an informative starting point for anyone working in this industry. If you supplement this data by talking to friends, co-workers, and other contacts within the industry, then you'll gain a pretty good picture of whether your own salary is fair.