There were highly stylized, rigid rules about what icons were to be printed on, thickness, paints made by eggs, type of woods, etc. If a religious painting has 3 dimensions, it is a western painting. In literate cultures, God is described in doctrines, with the development of language like Soteriology, Logos, omni-present, omniscient, etc. The Nicene Creed is a story of Jesus, lined up and memorizable, that is to be passed on, as opposed to the God walking in the Garden. Storytelling in Electronic Culture Storytelling now is in videos, viewed in homes by small groups.
Production is done in teams.
Writing a book is by one person. Distribution is done by tape, air, and computer networks. Music is critical for vivid storytelling. Music identifies and established communities in electronic cultures. Images are central.