This gives you immediate access to the largest pool of Web-based respondents in the world. You can also use your own e-mail list of your customers or employees or recruit respondents right off your Web site. Check out the target categories. Survey results are easy to read and interpret either on the secure Web site or by downloading the results in Excel. You can review the data by question and even cross-tab the results to see how different segments of your market respond.
Raw data is available in Excel.
View sample survey results. While online market research is limited to capturing the opinions of the online community, this community is becoming representative of most key sectors of the overall economy. If you use your own customer or employee list or recruit from your Web site then you are guaranteed that your survey respondents will be representative of your target market.