Among the goals of the meeting is making the Net more kid-friendly.
Participants hope to generate plans to promote online public safety, privacy, and commerce.
The DMA believes the future of doing business online is partly dependent on putting parents at ease about the safety of young Web-surfers. The DMA also wants to use the summit as a way to spread the word about consumers' online privacy options, such as marketers' opt-out programs, technological safeguards, and taking a more active role when their kids are online.