UP - Entreprenuership Corporate Entrepreneurship has a positive impact on financial performance of organizations and has been documented in academic and industry studies. In fact, the United States is recognized as a leader in entrepreneurship activities that lead to new product development and productivity improvements. There are many forms of entrepreneurship. The University of Portland offers an Executive Education Program in Corporate Entrepreneurship focusing on market driven opportunities, entrepreneurial environments,and resources.
Market driven opportunities are ideal in many regards because they come directly from the market.
The focus of the market is varied. In this area your team members will study idea vs. opportunity. Team members also study market demand, which covers market share and growth potential. Team members will also learn more about the market size and structure. Finally, team members learn about marginal analysis.