Four Kiss action figures, introduced in July, were voted among the best products at the 1997 International Toy Fair. About 2 million have been shipped, defying early projections that only 250,000 would sell. The figures are in Toys R Us, FAO Schwarz, Target, Musicland and 525 Kiss boutiques opened in Spencer Gifts outlets since August. Selling at retail is still new. Kiss is taking it to the next level.
Older acts are prime candidates for retail stardom.
Elvis Presley, the king of rock keepsakes, continues to reign at record stores and gift shops. The Beatles, the Grateful Dead and the Rolling Stones also have successfully peddled their images. It'll be a car on steroids, with too much power under the hood. Size does count and bigger is better. Our car will be a sleek, attention-grabbing extension of our libido.