But the strategic status of online ads in market competition can on no account be ignored. Experts predict that web ads will open up a brand new world for product brand names, and will continue to develop with network technology. It will become the mainstream advertising of the future. By 2005, web ads will surpass TV commercials and become the next century's new tycoon. Having no laws to follow, websites are uneasy Mr. Deng Hailin of Sina.net says that the development of the Internet in China has only a 10-year history.
Online advertising is a new thing.
China's relevant laws and regulations are obviously backward. China's ICPs are still at a stage of self-discipline. There are no concrete laws or regulations to follow. They can only try to follow international norms. Mr. Zhang Chaoyang of Sohu also mentioned, when he was interviewed by the media, that establishing a fair, objective, and scientific standard is very important for the development of the industry.