Newspaper Insert Distributed annually to more than one million households in Texas and surrounding markets, the Sunday newspaper insert provides TTIA members with direct access to travelers. A response card generates direct inquiries from potential visitors. Distributed in April, this program typically generates in excess of 300,000 responses. A cooperative marketing effort for TTIA members, the brochure file folder is distributed to more than 6,000 travel agents, travel writers, tour operators and AAA offices. Each listing includes a photo of the member's brochure and descriptive copy.
Reply cards allow interested recipients to order brochures or additional information.
Mailing labels are provided for easy follow-up. Public Affairs TTIA and its members have been a positive force in helping to acquire sufficient funding for tourism marketing and visitor services in state government. In order to maintain funding and ensure that dollars are wisely spent, TTIA monitors legislative activities and informs the membership when action is required. Additionally, TTIA works with local communities to assist them in securing tourism support. TTIA acts in cooperation with other tourism entities in the state to develop awareness of the benefits of tourism and to keep the industry healthy.