Campaign participants find practical tips in leaflets for saving energy or for limiting the use of private vehicles. At the same time, using the snowball effect, they should ensure further dissemination of the leaflets in their neighbourhood, if possible with the support of local sponsors. This activation of local social networks aims at providing a reliable, personal recommendation of climate protection measures and, as a result, an exponential effect. Contributions to the campaign are reported back to the initiators on participation coupons. They document these and turn them into interim results for the press.
Publication can encourage new participants to take part in the campaign.
According to empirical research, the estimated number of actual participants, including those who have not sent in a written report, is probably considerably higher. It means citizens being active for a higher quality of environment, of health and of life. Climate protection is a concrete and practical contribution to the much discussed topic of sustainability.