In addition, the programs provide students with sound preparation for successful graduate study in business, law, and other areas. An accounting education is also helpful for advancement to top-level management positions. Courses offered in the University s accounting programs represent rigorous examinations of accounting concepts, principles, and other subjects which provide the requisite foundation for successful professional accountancy careers. The MSA program requires 36 semester hours and can be completed in one additional calendar year assuming full-time enrollment and that all prerequisite work has been completed. The marketing major prepares students for careers in the business of bringing products and services to market, including activities such as target marketing, selling, advertising, distribution, pricing and product development.
Marketing can also involve the selling of ideas.
Marketing majors often find career opportunities in sales, advertising, public relations, product management, wholesaling, retailing and market research. The management major is designed to help prepare students for management responsibilities in many types of organizations and functional specialties. The focus of the curriculum is on the analytical and interpersonal skills necessary for getting work done through others, as well as specific management tools such as planning, peformance appraisal, control systems, and organizational design. Students may select from a variety of courses at the upper-division level. The methods used to teach these courses include case discussions, management simulations and internships as well as traditional classroom lectures and discussions.