Economical direct mail promotion. Now that over half of all North Americans are using email, you can reach thousands of prospective customers with the click of a key. The cost is almost free. Send out even a single spammed message and you will get kicked off your Internet service and flooded with hate mail. Perhaps more important for the marketer, unsolicited email gets very poor results.
Most people simply ignore it.
You can send your message to one million people and get zero response. Fortunately, there are fine companies who compile lists of people who have asked for email on particular subjects. Also consider the incredible efficiency and return of email newsletters - or ezines. Dr. Kevin Nunley provides short articles on a wide variety of marketing and sales subjects. He supplies marketing advice and copywriting fast and at low cost.