Marketing is the process of meeting the demands of consumers.
A market is all the people that buy or could buy a certain product. The people in the market, or the consumers, must have the ability to buy, the authority to buy, and the willingness to buy 3. The product orientation is when a company believes that it has a good product that will sell itself 4. The selling orientation is when a company believes that proper advertising will sell the product 5. The marketing orientation is when a company believes the best way to sell its product is to tailor the product and advertising to a section of the market that the company believes is most likely to buy 6.