Some filming will take place in NYC, probably Central Park. At least 10 percent of those who visit the site apparently don't bother to read the first paragraph. I'll bet no-one gets to the near nude picture of Kirsten Dunst at the bottom of the page. OK be honest. Sorry we tricked you, but we were proving a point.
People are desperate for any news about the film, even unrelated gratuitous nudity.
True for Star Wars, true for Spider-man. We'll publish news as it happens. We'll publish rumors that sound like they could be true. Inside sources say that they are organic, actually part of his wrists. BUT, in early February, we got word of a compromise.