Editors do realize the importance of a contact person. Press releases publicizing your monthly meeting can be pretty dry if you use only facts. A catchy opening line or paragraph can grab the readers' attention. If you find lively openings hard to write, let co-Leaders or members read your release. Someone may have an idea on how to jazz up what you are writing.
Photos are always eye-catching and can many times say more than words on paper.
Pictures showing activity, such as photos from a recent fundraiser, auction or baby contest look good in newspapers. Along with your photo, send a short paragraph from which the caption can be written. Include the 5 Ws when you describe what is happening in the picture and what you are publicizing. With just a little time and effort invested in publicity, a Group can increase the number of mothers attending meetings and help LLL grow. La Leche League of Anytown is a breastfeeding support group for new and expectant mothers.