Retaining and motivating workers requires special attention and the responsibility falls squarely on the shoulders of HR as well as managers and supervisors at all levels. They have to create a work environment where people enjoy what they do, feel like they have a purpose and have pride in the mission of the organization. It requires more time, more skill, and managers who care about people. It takes true leadership. One of the most important factors is how employees feel about the company.
Motivated workers are more committed to the job and to the customer.
On the other hand, de-motivating workplaces force workers to vote with their feet. Rodger McAlister who owns a construction equipment dealership in Kentucky. His turnover is almost nonexistent. To minimize the we-they syndrome, every Friday employees rotate jobs. The person in the parts department becomes a service technician and visa versa.