For many studies, a computer randomly generates the phone numbers that are called, or telephone numbers are obtained from public records. In other studies, researchers call customers of companies who want you to evaluate their product or service. In these cases, the client company provides your name and number. No matter how your number was selected, it will remain confidential to the researcher. People like you are the lifeblood of the research industry.
Researchers are truly concerned about maintaining goodwill with the public.
Our priority includes maintaining respondent confidentiality, accurately reporting your opinions, and respecting your privacy, your time, and your right to decline. Information obtained through research is provided to clients without being individually identifiable. Researchers should never divulge your identity or individual answers unless you specifically give the researcher permission to do so. Most research companies are members of one or more professional associations established for the research industry. These associations have developed Codes of Ethics, Standards and Best Practices to insure that the data collected is accurate and representative.