Students will be exposed to leading practitioners in the field and to course work that critically addresses the state of the field while pushing to its frontiers. Students will have the opportunity to enrich and demonstrate their skills through productive assistantships and internships, as well as sophisticated projects. An analytical approach to the business side of sports and sports-related industries is taken to build student skills that provide distinct competitive advantages. The Champions Program Networking in the sports industry is a critical factor in a student's success of attaining a desired position. During the summer between the first and second year in the program, students typically work for a sports business organization that provides them firsthand knowledge of the industry and an opportunity to demonstrate and enhance their advanced skills.
Projects are often a key to a productive involvement.
This course focuses on the strategic role of marketing programs and activities in generating sports business revenues. This course investigates the role of finance and accounting in understanding and managing the value of sports organizations and programs, sports business revenues and costs, and revenue streams. It concentrates on the unique characteristics of sports organizations and programs, providing students with the necessary skills needed to effectively manage value, resources and revenue streams. Students develop skills in financial analysis and planning and an appreciation for the financial decision-making process in the complex world of sports business. Measurement Sports businesses are confronting an increasing need for data about their fans and sponsors.