A letter from your immediate supervisor is much more powerful than a letter from a Senior VP who hardly knows you. The job title of that person is meaningless to the admissions committee. There are many situations in which the recommender will ask you to fill out the recommendation forms as well as write the letter. This is not uncommon. Some recommenders don t want to take out the time to answer 8-10 questions and fill out the forms.
Most schools ask for the same information.
One of my GMAT students figured that out a couple years ago and compiled a list of common questions that he e-mailed to me. I've included that list along with some comments in the attached Universal Letter of Recommendation Form . If you're going to write your own recommendation, or work with your recommender on his letter, be sure to use the Universal Recommendation as a guide. I'm an experienced editor, so it's easy for me to spot writing habits. I can usually tell when a set of essays and an accompanying letter of recommendation have been written by the same person.