For one, the artists are designing letter fonts they transform into digital typefaces. They can scan their own lettering, then alter it electronically. A hand-lettered logo can be scanned into a computer and cleaned up pixel by pixel. That's much better than using Wite-Out. Computer calligraphy does have its drawbacks, however.
People get tired of that perfection.
They want something done by a human hand. Other calligraphers just plain resist technology. Md. She paused to answer questions while working on a formal dinner lettering project for Coca-Cola International. Lots of people want that. That's what McCann used when she addressed the invitations for Tricia Nixon's wedding in 1971.