He said Chinese tourists were impressed with Queensland's vast open space and clean air. He said the state would continue trying to educate the China market on eco-tourism principles. Eco-tourism education is important for the future. Everything is new for them. Leung said the QTTC would concentrate on groups first, for volume, then individuals.
Market share is important.
A lot of people don't think so, but if boat operators on the reef haven't got passengers they can't operate. You really need the volume. He said India was an important emerging market with both volume and spending power. India's spending power is huge. They take 10 to 15 days holidays and bring the whole family, so it's got volume and money.