Sometimes a more realistic approach would be in place in both the affiliate companies material and for the affiliate itself. If you have huge traffic and lots of newsletter subscribers it s easier but you still have to make a good presentation and endorsement to make sales. He describes very precisely how to make even a small sum of money grow into a money tree. I can still recall a long car ride a couple of years ago listening to one of his audio seminars. Chip doesn t mention this specifically but between the lines you can sense it.
Most affiliate companies are very focused on a couple of things.
What I find interesting is that most companies don t fully recognize the potential that every single affiliate and every singel small traffic site has. All people know dozens or even hundreds of people offline that they can send to their website or just recommend by word of mouth. I very seldom get any any help what so ever in in terms of training material, advice how to promote and sell, and endorse in a correct way from the affiliate programs I am signed up with. In fact, many succesful affiliates are often rewriting copy or creating a lot of new content about the sites they are promoting. Templates that actually the affiliate company would be expected to do.