You have to have control and access to distribution. You're going to have to have top systems capability. People have to have access to their accounts, access to orders, and access to information. Much of this will be done through the Internet. The next thing is continuing expansion of your name in the business.
Performance is always part of the game.
Nobody can be number one. What you have to do is be in the top third. And you have to do what your prospectus says. You can't cross lines and have everybody in the same securities. You've got to be sure there are lines of delineation and you're not fooling the public.