The Keep Us Healthy campaign includes television and bus advertisements and brochures. Coalition members plan to train health-care providers to instruct parents about the dangers of secondhand smoke.
Materials are in English and Spanish.
One commercial in Spanish features a Hispanic baby named Luisito. The ad says that even though Luisito's parents have never hit or yelled at him, he is still the victim of abuse because they smoke in his presence. Another commercial, in English, shows a baby monitor emitting the sound of a coughing baby. A hand then shuts it off, followed by a voice saying that the tobacco companies do not want to hear about the dangers of secondhand smoke. Area Women Infants and Children sites, day care centers and pediatrician offices were invited to ask families to participate in a baby photo contest in January.