They constantly end up in the wrong place. Or they make their own hand-crafted signs or maps. And they complain. There may be too many signs. Worst of all, customers may stop coming, causing revenues to drop.
Messages carried by the signage are user-friendly and understandable.
The hardware is the family of signs developed to meet a specific facility requirement while the definition of the specific needs and corollary development of a philosophy for moving the user from point to point is the all-important software component or true wayfinding. Signage hardware is the most recognizable aspect but is only one part of a successful system. Not surprisingly, people are the single most important component in developing a strategy. By identifying user patterns and destinations, wayfinders understand how a facility operates and how occupants and visitors should be moved through spaces and directed to their destinations. Understanding the difference between how a facility should operate and how it actually does is key to developing the appropriate wayfinding system.