In other words, convergence is real. The Web will flow to desktop computers, TV sets and mobile hand-held devices. Even refrigerators will be able to call in orders to the local grocery when they sense that the milk has run out. And all these platforms will become viable channels for entertainment. Today the content industries follow strict and inflexible packaging models based on either format or timing.
Popular music is part of an album.
Mystery novels come in books. We watch television comedies in scheduled episodes at specific times. The Web will pull the content away from these established packages. Consumers will access discrete music tracks rather than an entire album. They will buy books chapter by chapter.