We've all experienced romance in our lives. It's full of intangibles and mystery. It can be exciting, with even your greatest expectations exceeded. And pleasant surprises just keep coming, often times convincing you that the good times will never end.
Most people relate romance to a real life relationship of one kind or another.
They truly feel all of the emotions listed above, both in their minds and in their hearts. Thus, considering the game of investing is as much a product of psychology as it is fundamentals, it should be no surprise that we see romance in many individual stocks as well. More often that not, these stocks have growing sales but no earnings. Also, the product or service offered is usually not well understood by the masses. Yet, despite little fundamental improvements and even less concrete information, the stock continues to advance past everyone's wildest expectations.