The best Web pages seduce you, pique your curiosity, lure you to explore a site deeper. The page should have shrewd and obvious organization, judicious use of graphics, and eye appeal.
Planning is crucial to good design.
Begin by outlining your keygoals for the site. For example, if you're trying to attract random surfers on a one-time basis, you want your home page's appearance to be memorable. On the other hand, if you're presenting information to existing clients, you want to make it easy for them to find what they're looking for, with minimal distractions. Also bear in mind your platform limitations. Simple Web-page publishing programs are perfect for designing these basic types of pages.