U.S. exports of pet food to the EU have been negatively affected by the continued slump in the European economies, but the long-term prospects remain bright as local economic situations improve. Increased competition from local producers can be expected. U.S. exporters however should check on animal health certification requirements prior to shipment. The drop in beer consumption is in part due to the decline in the number of males in the 15-29 age range. Light beers are particularly attractive to female consumers.
Prospects appear best for premium beer and wine products.
Orange juice and grapefruit juice are by far the biggest U.S. performers in this sector. The primary competition comes from Brazil and Israel. As part of the Uruguay Round implementation, the EU tariff on single strength orange juice is being progressively reduced. The growth in consumption of these products is helped by the increasingly negative consumer perception of beef due to mad cow disease. Overall, the European consumer is looking for increased convenience.