There are four major criteria that will influence selection after you view sample Web pages. Jazzy, eye-poping pages do well for a fashion shop. For an accounting practice, a more restrained page inspires confidence. Not every prospective client will be equipped with DSL connection and the latest Pentium. They shouldn't have to upgrade to be to become your customers.
Retailers have different concerns than brokers, lawyers and other professionals and consultants.
You have to be in control, not locked into the design service. For example, if you need a shopping cart for direct orders, you'll need a different design than a Web page that strives for image building and public relations. Decide whether you are defining the words in house or hiring an outside copy writer and editor. Don't let your Web page grow uncontrollably. Set a limit to the number of pages initially to keep costs from escalating.