There are some really simple things you can do to make your listing easier to read and communicate better. There's a lot of common problems and mistakes that you see a lot of sellers making that may be avoided with just some simple tricks. The main thing to remember is that Internet Publishing needs to follow the same guidelines as print publishing when it comes to making pages that are attractive, easy, and enjoyable to read. Contrary to popular belief, bigger is not necessarily better.
Quality is also more important than quantity.
Your goal as an online auction seller should always be to make your listings look and communicate like your favorite magazines and newspapers. You don't have to be a professional graphic designer to make listings that are easy to read and follow. Below is an example of what you should try and avoid. If you enter large amounts of text into the description section of an online auction listing form without paragraph break tags, it looks like the example below. Huge blocks of text are ugly, intimidating, and hard to read.