No, instead, you cover up the big empty sales case with something you do have a lot of, like Macintosh apples, and put them on sale. Newspapers, magazines, and radio and TV stations do that, too. Take it from me, the same thing happens on a national level. In the contest between Bush and Gore, a great deal of what you read and see gets put out simply because something has to get put out. Although I sometimes wish he would.
Politicians know that, and they know exactly how to do it.
Just throw a hungry news hound a meaty bone, and the newsie won't bother overmuch with figuring out whether the meat is any good or not. He'll just eat it.