Ask permission to put people on your special lists . Whether it's a joke, inspirational story or business newsletter, ask permission to put the receiver on your list. Remember good service is putting the customer in charge. By asking permission, you are honoring the individual and their choices. Avoid the use of attached files .
People are fearful of viruses.
Frequently the receiver will delete the item without even opening it. If you want your information read, it is best to include it in the text of your e-mail. When forwarding a message, clean it up . There is nothing more frustrating than receiving a three-page message with a paragraph of information. A message that has been forwarded several times, may have as many as 100 addresses, and each line is prefaced with several greater-than symbols.