Applying for a job is a process very similar to marketing.
Marketing means trying to convince someone to buy a product or service.
When applying for a job, you are trying to convince someone to buy services that you have to offer. Your resume is an essential marketing tool. In a highly publicized recruitment process, only one or two applicants out of a hundred may be granted an interview. A resume is a summary of an individual's unique qualifications including professional, educational and volunteer accomplishments, special skills and attributes. It is designed to obtain a certain career objective.