This paper is a quickie guide that gives some hints on a few of the methods to get your efforts going. The most obvious way to use the Net to promote your band is by creating and maintaining a home page on the Web. The actual process of creating the site is beyond the scope here, but let's look at some of the broader issues. Before you even turn your computer on, you should sit down as a band and think about what you want to accomplish with your home page. Figuring this out will help you set your budget and will get you thinking in the right direction as you plan everything else out.
Representation is extremely important on the Web too.
Theoretically, this site should be introducing you to people who have never heard of you before, so make sure that it paints an accurate picture to these potential fans. Make sure its something that you personally find interesting, entertaining and informative. And if you are not doing the programming yourself, then make sure you work with a programmer you feel comfortable with and involve yourself in every stage of the creation process. There are lots of neat things you can include on your band's home page to make it interesting, fun and informative. Sound bytes are really becoming standard fare, so make sure you get at least a sampling of your music on there.