Paint a picture in your prospect's mind of them using your products or services. If you are selling Home Business information, paint a picture of the prospect succeeding in business, making money daily, having more free time, etc. As a general rule, people do not buy because of logic. Too much failed advertising is logic oriented. If that is your idea, it won't sell.
People buy because of emotion.
Create practical logical products. Then, write advertising that uses emotion to make sales. Paint the picture of your prospect both with and without your product. Make them need your product. Make your product have an emotional appeal to them.