One evening next month, your new distributor comes home from work and picks up his mail. He is going to delay the pain of opening the bills and overdue notices and look to your newsletter for hope, tips, and inspiration. You see, your new distributor has totally forgotten about your business opportunity. Your newsletter might be the only reminder he receives that, yes, he has an opportunity in his hands.
Personal recognition is high on most people's priorities.
If you have included any juicy gossip about other distributors he knows. If his group out-performed his friend's group. If there are any new products announced or other special inside information. If you have news of any special deals or contests. If there are any exciting meetings coming next month, etc.