With the development of a buyer's market in China, competition in the household appliance market is intensifying. After a continuous shakeout in the appliance market, famous brand name products continue to exert a brand advantage. Corresponding with a rise in living standards, consumers now demand higher quality and functionality. In order to solidify existing markets and expand to new markets, a variety of brand name enterprises have expanded their regional advertising scope in search of market returns. All manufacturers attach great importance to the timing of promotional activities.
Promotional activities peak during holidays and sporting events.
Taking the refrigerator market as an example, during the May 1 st holiday period, manufacturers took advantage of the timing of news reports of worker admiration and newlywed couples to introduce a series of unique advertisements. During the World's Cup soccer tournament, color television manufacturers rushed to promote the topic. The general standard of living for Chinese people right now is not particularly high. Overall corporate performance has taken a dive, resulting in increased unemployment. People are more careful about expenditures on consumer goods.