You don't need to post a note to be tracked. Tracking starts as soon as the user logs in. The first beta release allowed users to surf and read notes without logging in. The second and third required the users to log in, even just to read notes. Part of the rationale for needing to log in is so Third Voice can track the notes that are being read.
Part is to track user's surfing habits.
But this one, anticipates Jurvetson, will bring in 100 times greater advertising rates because of the pervasiveness of the medium. The information Third Voice can gather about its users' surfing and purchasing habits is far greater than any one Web site could ever gather. It's interesting that the terms of service and privacy statement don't spell things out that clearly. Steve Jurvetson is with Draper Fisher Jurvetson who specialize in providing venture capital to technology startups, and who coined the phrase Viral Marketing. We believe that Third Voice software cyber trespasses on the paid for property of commercial sites, private organizations, and private individuals.