To build customer loyalty you must promote your store, and promotional gadgets are a proven way to do that. And Marketing Plans Promotional products can pack plenty of informational and image punch, especially when they're skillfully integrated into sales and marketing communications campaigns. One way to provide extra coverage that assures a successful promotion is through the use of a well-structured promotional products campaign. This time of year, companies busily ship out thousands of small, colorful billboards that customers, and even competitors, eagerly tack to their walls and stare at for the next twelve months. Two main business categories make up the promotional products industry.
Promotional products are tangible symbols.
They are usually imprinted with a company's name, logo or message, and include useful or decorative articles of merchandise that are utilized in marketing and communication programs. Regardless of specific marketing objectives, the most effective use of promotional products is among those companies that can specifically identify and reach their predetermined target audience. The main strengths of promotional products marketing are targetability, exposure longevity, creative impact, goodwill, applications flexibility. In a paper presented to the American Academy of Advertising, Dr. Marjorie Cooper of Baylor University cited five current trends relating to promotional products. The Promotion Clinic is sponsored by Promotional Products Association International, the non-profit trade association representing the Promotional Products Industry.