The critical link between creating value and capturing profits is the producer shareholder. Pork America shareholders not only share in the risk and the profits that come with that investment, they share in designing how marketplace needs are going to be met. And, maybe most importantly to our consumers, they agree to be accountable for helping to meet those needs with environmental integrity and high standards for farm operations as well as product quality. Quality starts on-farm. Sustained profits can only come from sustained quality inputs.
Producers know that more than anyone else.
Pork America is designed so that producer shareholders have a wide range of option to participate in this value-driven business. By sharing the risks, they minimize them. By voting and participating as shareholders they direct the company and steer its decision-making. And, by investing in Pork America business ventures, they can build equity in their futures and the futures of their rural communities. While the model and the concept are fairly straightforward and logical, getting shareholders to stop thinking like hog farmers and to begin thinking like competitors in the pork business is revolutionary, to say the least.