She has written and edited copy for more than a dozen major sites and has played key roles in redesigning five of them. Prior to Vertebrae, she was Senior Web Copywriter and Editorial Manager at Getty Images, the world's largest international provider of digital imagery and film. Kathy has a master's degree in English from the University of Oregon and has taught writing at Portland State University. She has lectured and written articles on various issues relating to design and writing for the web. The secret of being a good writer is being a good rewriter.
Revision is the name of the game.
Because whether you're a student or a professor, a beginning copywriter or an accomplished novelist, a B isn't good enough. If the words you write for a Web site are just add-ons, afterthoughts, they'll fall flat. Then connect with every aspect of the site and stay in tune throughout the site-building process. In its fifth draft, your article is pretty near perfect. Then the company president puts the kibosh on it.