Since then, every Russian crew has done the same. For someone at a counter to wave and smile and call over a customer is precisely, dramatically the opposite of the way customers used to be treated in restaurants and stores throughout the Soviet Union. Relying on local sources Not only does McDonald's fill the 700-seat Pushkin Square store every day, but it is doing its best to burrow into the Russian undergrowth. Eighty percent of the supply chain now is local, and Cohon hopes to see that number grow. He foresees a time when Russian franchisees will become a fundamental part of the company's expansion plans within Russia and surrounding countries.
Perseverance is at the top of the list.
With that goes the need to ignore the naysayers even if they include the revered and experienced senior managers. The most important lesson, however, relates, as it always does, to people. Never fail to acknowledge and reward. It's not always a matter of dollars and cents. Although the conversation with an employee may commence with the need for more money, many times it is really a demand for more recognition and reward.