Men are responsible. Make this a pro-family issue. Make it a pro-kids issue. Men have to ransom their kids. Twice a months isn't fatherhood.
Men are subject to legalized extortion.
I believe there is a PR soft spot. Women are perceived as lax disciplinarians. There is also a latent concern that boys raised without a father turn into sissies. We should not appear to bash women in general. Stay away from the abortion issue.