Conclusion Don't let the tempting distractions of success become excuses for delaying improvement. Sustaining and communicating your unique value requires constant vigilance. People emulate success. Highly profitable industries like the airlines and the railroads before them make ready targets for invasion. Admirers and competitors alike will copy your successful products, services, processes, technologies, strategies, and branding and try to add a layer of value to them to beat you with your own success.
Organizations sustain success by continuously advancing in value to customers.
They do this by tightening performance standards, reengineering work processes, upgrading competencies, communicating to customers and prospects effectively, and especially nurturing enduring customer relationships by inviting the unexpected and adapting to changing needs. Your feedback and requests for future articles are welcome.