If you don't, you can lose the whole crop. But farming is also predictable. It scales, because you can get better and better at it over time, and plant and harvest more. In the long run, you can feed more people than you can with hunting. And in the business world, the hunters are running out of virgin forest where they can go shoot animals that are easy targets.
Permission marketing implies a fundamental rethinking of the entire marketing value proposition.
It's no longer about finding customers for your products. It's about finding products for your customers. Peter Haapaniemi is a free-lance writer and contributing editor for Exec . He is based in Detroit. Click here to open printable screen.