Taking up the challenge, Laurie assumed the role of chapter president in 1996-97. His participation in ACE was in addition to his fourth-year studies and the business he was running on the side with his brother. In joining ACE, Laurie was able to meet like-minded, entrepreneurial people. Since I was already running a successful six-figure business, I was able to share my experiences and insights, while learning from others. In school, you only learn from a text book.
Members help to create awareness that entrepreneurship is a viable option for young people.
They participate in educational programs, such as tours of local businesses developed to give a type of education that cannot be found in the standard curriculum. They learn from running businesses or fund-raising events which provide the practical experience of running a business, while supplying financial resources for the chapter. Winning the ACE Student Entrepreneur of the Year Award in 1997 put Laurie and Target Student Marketing on a fasttrack. With an article in the Globe and Mail, current and prospective clients were excited to be working with a successful business. With several divisions focused on helping companies reach the student market, Student Target Marketing is gearing up for the launch their most recent venture, Job Postings, a career-focused magazine for graduating college and university students.