Therefore, game designers need to figure out a way to bring ethics into their game without restricting the freedom of the players too much. In short, they need the players to WANT to be ethical. Of course, what good and bad gameplay is depends on who you ask. Basically, I define it as gameplay that fits within the backstory of the game while not ruining the enjoyment of the game too much for others. Playing an evil brigand that robs and murders in the countryside is one thing, playing an evil brigand that rapes people and uses real world racial slurs to piss people he just robbed before killing them is another.
Most players know where the line between good and bad gameplay is drawn within a reasonable range.
This is, after all, the best of both worlds and the most fun for this line of games. So, let's look at how Shadowbane is going to deal with all these PvP issues. Shadowbane as we know it now. Shadowbane will be fully PvP with little restriction placed on it. Only in the GM controlled towns and the small area around them is PvP not allowed.