To earn this bonus you must have perfect, punctual attendance and actively participate in class discussions. Suggested Books MarketingBuilder Express , Matulich, South-Western College Publishing, 1998. The study guide that goes with the Berkowitz text. Other important information 1. You are encouraged to be present for every class and actively participate in class discussions.
Poor attendance is the primary cause of low grades.
Emphasis will be placed on the short cases that follow all chapters in the book. Students teams are asked to prepare a typewritten response to the questions at the end of each case and bring their answers to class for class discussion. These written assignments will be collected by the instructor for grading. For each case, one team will be randomly selected to present their answers to the class. A few questions assume you have already seen a video of the case.