If Adam Smith's The Wealth of Nations was the bible for the first industrial revolution, then Natural Capitalism may well prove to be it for the next. I believe that the only real alternative to our 'take, make, and waste' society lies in a revolution of aspiration and inspiration. The aspiration must come from us, from seeing the world we intend to leave our children and their children. The inspiration will come from shared understanding of the principles for an economic system consistent with how nature works, and from seeing that it can be done, thanks to books like the stunning Natural Capitalism. As the industrial arm of modern society's larger body struggles to come to terms with the mounting evidence of the damage it is inflicting . . .
Natural capitalism provides some crucially important guidance.
Here it is. Here it is. Natural Capitalism reads like a manifesto, a touching and powerful credo, for the second industrial revolution. Three of the world's best brains have put together all their wisdom and created a work that future historians may look back upon as a milestone on our way to a new, sustainable economy.