For other medical devices like advanced diagnostic equipment, cardiology equipment, laboratory equipment the procurement is made by Ministry of Health which has a tender and an acquisition department. In addition, the Ministry of Health at times changes its strategic objectives for the development of the national health care system and does so generally through central procurement. US Market Share U.S. companies and products are well represented on the Romanian market. This share is expected to grow as these and other U.S. companies continue to market their products in Romania . U.S. products are well-received by the population and health care professionals.
Price is the main criterium for hospitals on buying medical equipment from suppliers.
However, if the products are necessary and are of very good quality, price may become a secondary criterium, even for hospitals. Effective marketing and promotion can dramatically influence the market as very little marketing had been by companies until recently. Also an important factor is the product's reputation. Some companies may consider joint-ventures and cooperation ventures with Romanian companies to further penetrate the Romanian market.