People love to talk about what they do and what their company does. Those are commodity specifications that I can compare in a spreadsheet and other services will compare for me. Your product is something that helps differentiate you and your company from your competition. If the prospect calls you, that's a good sign that they want to build a relationship and not place an order via an online form. That's a sign that the prospect values a business relationship with not only a company but a person .
People buy from people they like and trust.
Don't confuse the fact that the company wants to have a web presence with the belief that they want an online relationship . In the web hosting industry, as with many others, most companies don't have sales representatives. If that's what your title is, and that's how you view your position, then if you're not helping your prospect grow the business you're not doing your job. Don't use these titles unless you're willing to engage in a relationship that matches the title. Now go engage with a prospect, use a few vowels and sell something.