Why you describe the taste of your honey and tell how the aroma, flavor, and color come from the flowers from which its made. I don't recommend, however, that we try to sell honey as a health food. I feel that warning people against the use of sugar has pretty much backfired on us. You can waste a lot of time explaining the difference between one kind of sugar and another, and still not make a sale. In fact, even if honey were the greatest health food of all time and the customer knew it, I doubt we would increase our sales.
P erhaps a better way to sell honey is to convince people that it's illegal, immoral, or harmful.
Look at the sales of soft drinks, tobacco, alcohol, and drugs. Why the local store makes more selling cigarette papers than it does selling honey. People know these things are bad but buy them anyway. In this regard, I am interested in the coming Promotion Program. I think a TV ad showing a boy sneaking honey to put on his bread will do more for us than if the Surgeon General announced that honey eaters live five years longer.