If they spend all their time reinventing the wheel, they're probably going to fail. There's a lot of blood, sweat and tears and they've got to be realistic about it. But these nontraditional owners have to be willing to listen to corporate headquarters to make their stores profitable. If we are satisfied with how they are going to organize and run things, we probably can work together. Chevys, on the other hand, does look specifically for restaurant experience in its franchisees.
Operations is most important.
To make sure franchise applicants are qualified, Chevys sends mystery diners to the restaurants they are currently running. Chevys applicants must also know their local real estate and construction markets. Putting money where your concept is When restaurant operators decide to franchise their concepts, they sometimes rely too heavily on quick money from franchising fees. Those fees, the thinking goes, will provide the extra cash necessary to keep expanding. DeBolt says franchisers should recruit franchisees with the idea that they will provide a long-term business partnership and not for a quick financial fix.