Given the perpetual nature of the value of a purchase of a domain name, it can be treated more like a trademark and carried as an asset. If the company fails, creditors will certainly attempt to recover their costs through the sale of the domain name. Why the Stampede to Purchase Names Businesses are recognizing that they have to compete on the Internet. Early advocates like Dell Computers have demonstrated the opportunity. For example, General Motors recently announced that it would move its entire purchasing process to a Web-based, supply line management system linking the car manufacturer with its many suppliers.
Research estimates on the business potential of the web are staggering.
A typographic error can send one zinging to the wrong location in cyberspace, sometimes with embarrassing results. Another factor is that search engines are getting clogged with choices. And that demand drives the prices paid for desirable, marquee-quality domain names. But these brands have proven the experts wrong. They are successful and flourishing.