Increases awareness and provides context for discussion about abstract issues. The breadth and depth of tool requires broad mental framework or context to understand application and implication. This will probably by difficult to achieve, particularly below senior management. To rollout and get the learning and behavioral side means understanding how to communicate it and apply it with people who don't have such abstract frameworks. Hall - Never go through theoretical when talking with the company.
Real point is whether the tool has integrity.
Actual rollout doesn't include phases, etc. Complex structure with intellectual capital depending on group involved. Total quality management can have objective discussions because TQM is integrating and people are talking the same language. Applying the values tool may help people understand the dialogue better. The interrelationship of values is important concept.