Two thirds have never even tried to figure it out. At a time Americans are increasingly responsible for their own financial futures, that spells trouble. Too many people don t know how to determine saving and investment objectives, or their tolerance for risk. We are in the midst of a financial literacy crisis, and many will pay a high price for their lack of financial knowledge. Millions don t understand the purpose of diversification.
Millions have market expectations that are totally out of line with historic averages.
And 65 million American households will probably fail to realize one or more of their major life goals because they have not developed a comprehensive financial plan. We need to motivate Americans to get the facts on saving and investing, and to avoid costly mistakes. That s what this campaign is all about. It s your money. It s your future.