This is not an isolated case. It's just one of the more obvious ones. You never can tell who will lead you to that next contact, that profitable contract or the added financing you were looking for. It is important that we treat everyone with dignity and respect. Business does not do business with other businesses.
People do business with people.
The Internet is not about computers, technology or even marketing. That would be like saying cars are about the internal combustion engine and the laws of thermodynamics. The Internet is about people and communications. If we communicate with honesty and feelings, we'd find that most others respond in kind. So whenever the opportunity arises, do something for someone else who is powerless to do it alone.