They wanted to brainstorm. In Australia the trend is less developed, but some senior executives have embraced the idea. A recent survey of 34 major Australian companies found that Hyatt International and Ray White Real Estate were among the firms using coaches. The companies surveyed were from the banking and finance, professional services, resources, telecommunications, food, transport and manufacturing sectors. Incorporated in April, the organisation already has 120 members, with about 10 joining every month.
Most coaches have business experience.
Some are refugees from corporate life, others have a background in therapy. McDougall used to own a resort in Fiji. She says demand is being fed by people who are ambitious not simply for money and status, but for a more successful and rounded life. Coaching is much more than a quick-fix motivational tool. What really inspires me the most is seeing people evolve and develop and finding their own path.