Most people secretly believe they can do things just as well as the pros do.
That's why high-end products fly off the shelves at Home Depot and the baseball diamonds are full every year at Major League Baseball's dream weeks. They are even cheaper than an online broker and offer the ability to control the fund's tax efficiency as well as the opportunity to build a basket of securities for far less than it would cost to go out and buy individual stocks. But there are some caveats. And, because many of these folios have fairly small trading windows, you run the risk of not getting the best prices when you buy and sell. And because they don't provide enough of a professional safety net, they aren't advisable as the sole investment vehicle for the novice investor.