The restaurant's decor will feature interesting and intriguing Latin paintings, sculpture and crafts. Y Arriba Y Arriba will capitalize on the rapid demographic growth of Hispanics in the United States. By the year 2020, Hispanics are expected to be 18 percent of the total population, making the U.S. the second biggest Latin nation behind Mexico. In Los Angeles and Miami, Hispanics already represent more than 35 percent of the population. The menu will have a wide variety of meat and fish-based dishes, as well as vegetable items, soups and finger foods.
Patrons can also order meal-size portions with side dishes like rice, fried potatoes and salads.
A children's menu is also available. Some dishes, like Brazilian beef rodizio, will be carved at the table, making dining even more fun. Y Arriba Y Arriba will also have a branded merchandise sales facility, where patrons can purchase t-shirts, caps and a variety of other items. There will also be several support stages for daytime entertainment or specialty acts. Fashion shows, poetry and literature readings and celebrity appearances will occur frequently during the day, and a house orchestra will play dance music in the evening.