For now, Tara cooks and he delivers. The Bells suffer the blight of little time to strategise and market their service, which afflicts many young enterprises. He has since learned that the need to market his services goes hand in delivery-esky with good quality. It's not so much that they can't do it - they'd like to. He has since learned that it is the family-oriented suburbs around Kew and Hawthorn.
People are still surprised when they see it arrive on time.
Some people order the same thing each week. Unlike many online home delivery services, the Bells take orders the day before. This enables them to deliver the food fresh and tailor it to a customer's palate. But he acknowledges alliances, even for businesses as small as his, are essential. Mary Riekert, a loyal customer and new media advisor for the Foster's Brewing Group, said the service fills a need in her family's lifestyle.