Merchants can leverage a tremendous geographical coverage and sheer volume of web users to establish a global marketplace at a very, very low cost. Cost savings . Electronic commerce makes it possible for merchants to drastically reduce the costs associated with holding large physical inventories. Some businesses on the Internet today hold no inventory at all, but instead offer a range of products from several manufacturers and link their order entry systems to the manufacturers' systems for order fulfillment. Customer relationships are improved .
Online commerce enables merchants to form interactive personal relationships with customers.
The Internet can save time and money and improve order accuracy by eliminating the intermediaries in the business chain between the buyer and seller. All rights reserved.