The factors that distinguish the company from its peers and create barriers to entry for new competitors are key investment considerations. Investors are interested in the three or four specific strategies management is using to grow the business. The Financial model. Good plans share the company's cash burn rate, working capital and capital investment needs and timetable to breakeven on a cash flow and operating profit basis. In addition, investors seek information regarding projected revenue growth and sustainable operating and cash flow margins.
Many plans are overlong, lack marketing content and fail to engage the reader's interest.
No attempt to quantify market opportunity. Too many plans fail to provide specific measures of the company's addressable market. The impression this leaves with investors is that management doesn't know the market as well as it should. Many plans present unrealistic expectations. Start-up companies must walk before they run.