These non-proprietary technologies will encourage aggressive partnership among businesses that want to exploit sales opportunities from a common customer base. CRM applications must not only allow reliable, consistent access across channels, but they must also maximize the ability of businesses to adjust rapidly to changing market demands. Fortunately, increases in server power and decreases in server price are remaking old ideals for enterprise scale. Business rules technologies allow non-programmers to capture the core business logic that makes the commerce wheel turn. Blended with J2EE, a rules-based CRM application goes a long way toward providing the benefits of scalability and extended accessibility, coupled with a tremendously flexible function set.
New technologies bring new companies.
Taking advantage of technology innovations cannot become more dangerous than failing to modernize. A well thought-out approach to migration is critical to a successful implementation. Whether adapting your own implementation or purchasing a CRM solution from a third-party, there is no substitute for experienced advice. Tim Panagos is director of Technology Evolution for Pegasystems. He is responsible for identifying pertinent emerging technologies to enhance the development of next-generation product line.