Craftsmanship is more of an attitude. Here's where we part company with a lot of our contemporaries. I love all the tonewoods but frankly I have a hard time discerning one guitar from another based on the wood used in its creation. Over time I, and many of my customers, have chosen guitars to purchase with our eyes instead of our ears. Granted we want great sound, but dark, swirly Walnut can be as loud as Rosewood.
Maple can be sweet and clear but still project.
Myrtlewood is loud and bassy even though it's light in color. Koa, one of my personal favorites, can be bassy, brash, loud, sweet, and oh so pretty to look at.