Update regularly to keep the content fresh. People want to see something new when they return to your site. Offer people the opportunity to sign up for email newsletter, which also drive visitors to your site. Contact Web Strategies for help in adding these services and features. Think about what information, content, services and products your customers want, and make them available on your site.
Many people find the sites they visit through search engines.
Driving traffic to the site is an important and complicated task, as is the task of enhancing site listings with the search engines. Each search engine has their own secret formula for how they rank sites, and these change all the time. The best one can do is follow basic rules for optimization. Meta tags should be included on each page, and these should list the terms you hope be used to find you in the search engines. These words must be relevant to your site - engines will trash a site if it throws in words like sex or celebrity names to draw hits.