It is essential that one of the skills we need to develop for the 21st Century is dealing with rapid change. The second part that caught my eye is that the modern farm will have to build change into its very structure. Those of us who are in the business of serving farmers have a great opportunity to help our farm clients through the process of change. The organizations that are able to help their customers change are the organizations that will thrive in the 21st Century. Part of being able to change requires getting outside our comfort zone.
Resistance is what prevents change from occurring.
Today we are going to talk about Precision Agriculture as a new set of tools that will allow agriculture to change in ways we have only been able to dream about, until now. In January of 1990, four gentlemen put their heads together and published a list of factors that would shape the face of American Agriculture in the 21st Century. As you look at the list, you can see that those factors are definitely changing American agriculture. Precision Agriculture fits in the area of Maximum Economic Yield, how we are going to be managing inputs for the best possible returns both economically and environmentally. The trends of the 1990's will shape the future.