It will be hard to steal customers from another club. It s better to try to identify a market that isn't being catered for. Choosing a name is another important factor as this will be the first thing that potential customers will hear or read about. The best names will sum up in a precise way exactly what the club is about. Try to keep the name to one or two words only as it needs to roll off the tongue.
People usually shorten names that are too much of a mouthful anyway.
It is also advisable to protect your name in some way. Unscrupulous venue owners will throw you out in the street when you are regularly pulling a crowd in order to make all the money themselves. If you can t bring your name with you then all of your hard work will be lost. Remember that in putting on a club night you are involved in a bit of magic. People are paying to come into a space and be entertained, so you have to create an illusion.