Your revenue will go up and your expenses should stay the same. You need to look at your market place. If you do not add to your activities, you can bet that you will not increase your revenue. I think the wisest advice is to put your marketing dollars where you get the most business-increase your activities there. Don t try to spend more in other areas at this time, when you are obviously getting good results from a specific area.
Planning means thinking.
You have to think about your business. Then you have to take your calendar and plan your activities, your spending, and your time. You only have 24 hours in a day, do the activities that bring you the most revenue. Calendar them in. There also might be a season to your year, spend during the peak selling and buying times.