Quantitative and qualitative research methods are studied and an original research project is undertaken. Students gain experience in developing research questions, selecting appropriate methods, using analytical tools, and interpreting and presenting research findings. The course focuses on the network of intermediaries that producers use to make their products available to consumers and industrial users. Among the business entities studied are wholesale and retail intermediaries and other firms that support the distribution function. Emphasis is placed on preparation for a sale, presentation, closing, handling objections, and follow-up after the sale.
Opportunity is provided to study different types of sales environments.
This course introduces the student to the basic concepts of retail store management. Topics covered include facility and financial management, staffing, location, merchandising, strategies, inventory controls, pricing, and promotion in the retail environment. This class examines how culture and social values influence management and marketing practices throughout the world. Cross cultural business ventures are also examined with particular reference to possible third culture emergence. Same as MGT 340.