Plus in its entirety.
Most publishers focus their Web sites on the readers.
But advertisers also appreciate value-added services. It's another way to communicate and serve them, Persico said. It can announce special events and changes in editorial coverage, or perhaps offer digital ad upload tools. Most publishing companies have a corporate Web site where they can create a button for advertisers, or the magazines own site can be used. Persico thinks extra-nets will probably be the new wave in client service.