When the NZ retail clothing company Dress For Less changed names to D.F.L. they quickly went broke. Dress For Less stood for something, D.F.L. did not. On the reverse side of the coin a good name actually helps you make money. In brief, your name is your most important marketing tool as names are the key to recognition in the market place. Names create impressions and influence decisions on purchasing.
Poor names hinder business and good names help.
The poorer the choice the more harm it can cause. You are welcome to read and learn from the material on Zissells website. Please remember that all information on our website is protected by international copyright laws. For more detail read our Website Use Policy .