Printers are measured on the value of the services they can provide, rather than how fast they are or how many dots per inch they print. As a result of this market reinvention, printing itself is changing. Printed pages have typically been seen as static documents for filing or storage. Printing and imaging today create dynamic documents that capture a valuable moment in time.
Paper can be a document for review, a newspaper article, a ticket or a page from a manual.
Printing is a service, designed to bring immediate but temporary value to the consumer of the service. HP's strategy has been to lead and encourage the development and invention of new printing e-services. HP stands at the intersection of appliances, infrastructure and services, giving it an opportunity no other company has to foster and nurture an entirely new ecosystem of printing e-services. The appliances HP is inventing bring simplicity and power to organizations looking to bring services to their workforce. The long history HP has of supporting industry standards and developing infrastructure pieces means it understands the technology behind all the systems its customers use.