Sponsorship of an ongoing series of educational discussions is designed to educate the practicing physician on the latest developments and issues in their specialty while providing the sponsor with a forum for continuing physician interaction with their brand and brand messages. These insights can be used to guide key strategic initiatives, evolve brand messages, or provide critical business intelligence. Additionally, surveys can be pulsed over extended periods of time to measure change in awareness, reaction or perception regarding your brand. This capability enables sponsors to display messages most appropriate to the physician users and allows them to communicate new indications or formulary changes by specialty, regulatory changes by state or contract revisions by institutions. Through the use of unique identification numbers, POL is able to target messages from advertisers to segments of the membership base while protecting the identity of its members.
POL can target physicians with a of variety tools.
These tools include banner advertisements, tile advertisements and newsletter sponsorships. The POL Vertical Content Bar is a customized, sponsored area that can be placed on either a specialty page or other designated areas within the Physicians' Online community. Typical components of a vertical content bar can include links to sponsored content, links to external client websites, branding icons, news and announcements.