All of the experts recommend refreshing your site by adding new content at least once a month. It keeps people coming back. On the Alamo PC Web site we insert the new reviews and columns soon after the magazine is published. Your site might not have such an obvious source of new material. The most obvious and also the most difficult to maintain - is a calendar.
Nothing dates a Web site as much as an outdated calendar.
I ve visited hundreds of sites that boast of a calendar but the last entry expired more than a year ago. This casts doubts on the usefulness of the entire site. Even worse, many calendars don t include the year. An old calendar, still listing year-old events that appear to be current, can create ill will. If you decide on a calendar, or on any dated material, make sure you have the resources to maintain it.