It all comes down to values. Just take a look at some downshifting boomers. They're a harbinger of retirees to come. Rachel X. Weissman ABC finally wakes up and smells the coffee. A company reshapes a traditional business model to offer free long-distance calls to people who listen to ads.
Marketers are all ears.
The Girls On Network knows what clicks with young women online. Timberland urges you to find your inner boot. We're more interested in who's paying, how much, for what.