ACU Desktop Wallpaper ACU Today ACU News Releases Sports News . November December . August September October November December . Marketing is more than tactics Marketing is more than tactics, Allen Weiss believes. It's also strategy and analysis.
People associate marketing with tactics partly because they're fun.
But tactics, while the most salient aspects of marketing, are similar to the tactics of sport. They're very important, but useless without having a sound basis of knowledge. And so it is with marketing. Marketing is far more than tactics. Marketing is analysis, and a sound marketing strategy is based on this analysis.