Play days when toy-company reps or new toys arrive. Free gift wrap year-round. On Santa's Lap His location is a plus too, Koeper believes. He's in a well-placed neighborhood strip mall in a city that supports local businesses. We advertise that we are independently owned.
People look for that.
The company's knowledgeable staff helps uTOYpia compete with the big toy retailers, says Koeper, as do comparable store hours and prices. But if you do, you'll miss a chance to sit on Santa's lap. An editor since the age of 6, when she returned a love letter with corrections marked in red, Mary Campbell founded Zero Gravity in 1984 to provide writing, editing and marketing services. Small Business Builder is published on Wednesdays.