Using Accelerated Test Methods. And for many consumers glossy seems to have prevailed as the more popular.
Professional portraits tend to be textured.
New polymer technologies that allowed for breakthrough products like Kodak DuraLife paper also provided some potential for a new look a look that won two first place finishes in the DIMA shootout at the PMA show in February. To grow this market, portraits and commercial display prints, requires more, though. Ideally, this new look would have the brightness, the luminous character of a reversal film on a lightbox or a Duratrans material in a backlit display. And it would work in standard the RA-4 process as well so that laboratories could make prints without compromising their workflow. Kodak Professional color metallic paper applies patented and proprietary technologies to achieve this new look in professional color prints.