They hardly have enough time to spend with their children and to give them the love and the care they need. Mentally and physically exhausted people slowly begin to wonder why they are doing what they are doing. The corporation is demanding more from them. Downsizing has caused a need to be more efficient. Efficiency is the word.
Productivity is everything.
Hence, we have empty parenting and empty children . So in order to compensate for the emptiness, people buy things . They buy things to fill the emptiness inside. Parents buy their children presents to compensate for all the time they lack to spend with them. Work demands them to be there most of the day and when they come home, parents are too tired to spend quality time with their children.