Everybody would've been happy if it had just been a smooth line up. A few things you've tried haven't worked out. I would first and foremost have faith in e-commerce, and we're clearly the leader. If you look at the fundamental trade when you invest in an e-commerce company, you are trading real estate for technology.
Real estate gets more expensive every year, and technology gets cheaper.
Instead of having expensive retail stores, what we have are microprocessors, bandwidth and pixels, and all of those things get cheaper every year. So the raw ingredients we use to make our business are following this incredible curve downward. So if you want to look at the fundamental analysis of the long term of e-commerce, that's it. First of all, that ceiling is quite porous. Yeah, absolutely, because the experience will get better and better.