Think about stemming. Making the title catchy might be difficult. But try it anyway. The title is the first thing that someone will see about your site. The first words you use in the title are the most important words to the SE, so use your most important keyword phrases as close to the beginning of the title as you can.
Most people use lower case to search and some engines are case specific.
Don't use all caps, they are hard to read. Make it a sentence if you can, capitalizing the first word only. Try to keep the title within 100 characters. Characters include spaces, punctuation and letters.