There s only a market, and the market price changes just about as fast as you can make a reservation. Transaction-related data, financing choices, customer history all move to the information layer. Even your attitude moves to the information grid. Your intentionality is incredibly valuable commercial knowledge. These opinions shape commerce whether they come from an expert, a friend, or even a clerk.
Opinions suddenly become visible and can be captured.
There are four ways to create value that I ve been able to find, and only four. All businesses blend them in some proportion. The first way you create value is you entertain. If you can entertain people, you will be paid in some form, whether it s with people s attention or with their wallets. In our society, you can t beat pure entertainment.