Over the years, Roxanne Zunich's success has been helped by a changing shift in attitude among shoe buyers. In the early 1990s, more people began buying shoes for comfort and style, rather than purely for fashion. Zunich helped push that message at trade shows and fairs. Teen-agers are among Zunich's biggest customers. Now foot comfort has became the thing people are looking for.
People are much smarter about their feet today.
Even cowboy boot wearers have seen the light, Zunich jokes. Sometimes they don't want to put the boots back on. But being a savvy businesswoman, Zunich is not resting on her laurels. The store receives orders from as far away as New Guinea. Last winter, the store was getting 10 to 15 orders a day through its online catalog.