The student will be able to Analyze key advertising strategies. Assess the strategies behind tobacco and alcohol advertising. Analyze specific ways tobacco and alcohol ads target young people. Beer sponsorship of racing events and tobacco sponsorship of women's tennis tournaments. Ad campaigns designed by partners Analyzing Ads Session 10 homework assignment Session at a Glance Students identify product images and jingles.
Partners plan an ad campaign targeted at young people.
Instructor explains the purpose and strategies behind advertising. Groups analyze tobacco and alcohol advertising strategies and compare them to the ad campaigns they developed themselves. Explain the session purpose. To examine tobacco and alcohol advertising strategies and their impact on young people Ask students to explain the purpose of advertising. Point out that tobacco and alcohol companies are two of the biggest advertisers among all companies selling products.