This surprises few who have watched IMG operate. But as long as there's a dollar sign attached, that's the most important thing. Chairman Mark McCormack shrugs off such criticism. We say if you're interested in making the most money or getting the most bang for the sponsorship buck, then come with us. Typically, IMG earns 20 percent of a client's endorsement money.
Potential clients are well-aware of the company's clout.
In a business where money and exposure is the way to keep score, IMG has no peer. IMG basically produces what the market is worth.