Communicating with empathy is a key tool to raise self-esteem in your athletes. There is nothing that makes you feel good about yourself as much as knowing that someone you respect understands you. Step unto your athletes' shoes when they come to you with their problems. View the world from their perspective not yours. If you let them know that you understand what it's like to be in their shoes, you'll make them feel cared about and valued.
Recognition is one of the most powerful motivators available.
It is also another important way that you can get your athletes feeling better about themselves. Every day, indicate to your athletes that you know they are there. Sometimes, all it takes is a simple pat on the back for you to help turn around and athlete's day. Nothing good comes from negativity. Positive coaching is much more effective than negative coaching.