Capitalize on their expertise, and be creative. If your employees work in the technology field, sponsor a discussion at the school for students interested in computers or who have questions about Y2K. Invite editors and writers to help senior review their college essays. Also tap into employees' outside interests. Consider which medium will best deliver the request for volunteer help.
People respond in various ways to different approaches.
Ask without pressuring. Chances are you want people who want to help, not people who feel obligated to help. Point out something characteristic about the person and why that quality will help. Welcome untargeted volunteers. If people are willing and able to participate, encourage them.