Because they feel hurt, they will hurt others. If that does not get them what they feel they need from their parents, they will move to the last motive for misbehavior - discouragement. Nothing I do makes any difference so why should I care. At this point, children have given up hope. Parents can determine the answer to this question by recognizing their own feelings.
Parents usually feel annoyed or irritated when children are seeking attention.
Anger is a common emotion for motives of power. Feeling rejected or hurt is typical for revenge motivations. When children are seeking attention, parents will remind or coax the child to stop their annoying actions. Children respond to this by stopping momentarily and then staring up again, with the same behaviors or some new, equally irritating behavior. Power seeking children defy the parent's attempts to correct the child's behavior.