They are motivated to work hard, lift weights or seek out additional training in the off-season by the desire to improve their game and achieve more success. Success is an obvious source of pleasure for all of us. Or to be more exact, the fear of experiencing the pain of being embarrassed. It is the very reason most never scratch the surface of their true potential. The first step is to get them to change how they view the results of their efforts.
Players hate making mistakes.
Because it's embarrassing and they despise the inner feeling of pain that is produced by this perceived embarrassment. We must teach our players to redefine their evaluation of a play gone bad. Most experienced players will know the answer to this self imposed question. By thinking about what must be done the next time to succeed a player is essentially learning. Equipped with this goal, the player now focuses on achieving it upon the next opportunity.