As evidence he points to other product placement deals. Tobacco companies deny that they are paying to have their products featured in films, saying that such deals fall under their voluntary ban. We don't pay for product placement in movies. Though Sargent says there is not any direct evidence that tobacco companies are paying for product placements, he believes the film industry must take responsibility for the message it is sending when it shows tobacco products in films. US films are marketed to a global audience, and that means they are reaching the same foreign markets that tobacco companies are targeting most now that they face a rapidly declining US market.
Movies are a big social influence.
Sodium Collaborative Research Group . Whichever diet was eaten, the magnitude of the mean drop in blood pressure was inversely related to daily salt intake. It infects an estimated 12 million people in 88 countries, and about 350 million people are at risk. Drugs exist for both diseases but are either not effective enough or are too expensive for wide use in the poor countries where these diseases are prevalent or have serious side- effects. The international consortium comprises scientists from the University of North Carolina at Chapel Hill in the US, the London School of Hygiene and Tropical Medicine in the UK, the Swiss Tropical Institute, the Kenya Trypanosomiasis Research Institute, and Immtech International Inc., a US biopharmaceutical firm.