The technology is here and we must stay with it if we want to be around in another five to ten years. In the next few years we will have to maintain an open mind and see what technology brings. As small business owners, we cannot afford to jump into all the new technology. We must monitor and listen to the experts and our very own customers. Email, on demand printing, web pages and all the other cute words that our industry tosses around are already here and our customer base has also heard of them.
Quick printing is no longer a 'second career' business.
Today printing has become more detailed in technology and more demanding as an industry. It is still a great business, in the sense that we all created our own product and have control over the manufacturing. Without the fire in the belly, no new business owner is going to make it.