Since Alcorn is inexperienced, Bushnell has him program a simple video tennis game as an exercise. Bushnell tries selling Pong to established arcade manufacturers. After Bally shows disinterest, Bushnell decides to market the game himself. Pong is test-marketed in Andy Capps, a local bar. Within two weeks the test unit breaks down because the coin drop is flooded with quarters.
Pong is a success.
Magnavox sells Odyssey exclusively through its own stores. People are led to believe the console will only work with Magnavox televisions. Still, Magnavox manages to sell 100,000 units. Many people buy it because it is the closest thing they can get to a home version of Pong. On behalf of Sanders, Magnavox sues Atari, claiming that Pong has been copied from one of the games on the Odyssey.