Your lessons should be the most expensive in town. If they aren't, you're short-changing yourself and your staff. If you don't have the money to pay your staff top wages, purchase the latest equipment, and buy products to improve your curriculum, your program will become stagnant. In order to charge competitive rates and stay in business, you have to deliver the goods. The easiest way, however, to make parents appreciate your program is to show them that you are more educational than recreational.
Parents are willing to pay more for education than recreation.
They'll pay more for their child to learn than to play. First of all, you must educate the parents on the benefits of the program. This starts with their first contact with you-usually a phone call. Prepare your office staff to know exactly what you want them to say. Place it near the phone, so whoever answers the phone can give intelligent, informative answers.