Marketing I can cut. True marketing is an expense that can be reduced or cut. The question that then arises is how without marketing do you propose to gain those much needed customers that mean sales. It's clich to say you have to spend money to make money, but it is absolutely true. If you do not effectively market your company, brand, image and products or services, you won't be in business for long.
Marketing is an investment in future sales.
As an entrepreneur, you must always be looking into the future and to the next sale. Customers need to be aware of you company and what it offers. Marketing is the way in which you gain those customers. These four elements need to work in tandem to generate the consumer interest and trigger the buying response in your audience. Develop an annual marketing plan within your overall business plan.