International Commerce International Marketing Internet Advertising Internet Economy Internet Media Internet Prod. Commentary Online Advert.
Most wireless ads are spam.
Although I admit wireless ads that are broadcast inside stores and that are customized to an individual's preferences and past purchase behavior could potentially be a powerful medium. Tom Hespos has done a laudable job describing rather concisely why ads that appear on cell phones currently remain a nonstarter, so I won't elaborate much. I'd just like to add that the first ad exec to sully my Motorola Timeport with an unwanted message will have his or her personal mobile and home phone numbers published on the web with an incentive for the audience to call at 3 a.m. Repeatedly. The Real Wireless Ad Value There are, indeed, instances in which the wireless platform becomes useful in advertising. We'll always have the banner-ad equivalent of some text sponsorship appearing on the phone adjacent to messages, pages, the web, etc., but this isn't really all that much more useful than, say, banner ads.