This has been very evident in focus groups that I participated. The last focus group being in January 1999. We had an array of designs, and people like the same designs that people like in the non-Latin focus groups. I think good taste is universal and some art directors tend to think that art for Spanish cards has to be gaudy, with too much color, etc. etc. That is far from true.
Pastels are the biggest sellers.
There are some holidays that Spanish lines tend to cover but there are mostly a marketing gimmick to sell lines to Anglo buyers. It's the coming of age. It's very celebrated and a definite card-giving occasion. A good Spanish-card writer or a good Spanish translator must be a native and bilingual. Not only bilingual, but multicultural to avoid having on the shelves and in the warehouse of the company thousands of cards of a product that no one will buy.