In the last analysis, what we are communicates far more eloquently than anything we say or do. We all know it. There are people we trust absolutely because we know their character. Whether they're eloquent or not, whether they have the human relations techniques or not, we trust them, and we work successfully with them. Both the Character Ethic and the Personality Ethic are examples of social paradigms.
Principles are like lighthouses.
They are natural laws that cannot be broken. The reality of such principles or natural laws becomes obvious to anyone who thinks deeply and examines the cycles of social history. These principles surface time and time again, and the degree to which people in a society recognize and live in harmony with them moves them toward either survival and stability or disintegration and destruction. The principles I am referring to are not esoteric mysterious, or religious ideas. There is not one principle taught in this book that is unique to any specific faith or religion, including my own.