The license promotes both cooperation and competition. Physical operation of the system is by automated computer control. The only input and skills required are the ability to chose and enter a destination. In the year 1900 less than one percent of the population had seen an automobile. By 1935 ninety nine percent of horse and buggy travel had been replaced by automotive means.
People are less resistant to change than they where a hundred years ago.
Now people demand change, when clear benefits are perceived. Some licensees believe that cost will be so low that advertising could pay for most travel, just like it pays for TV, or free Internet. Those who license the technology and collaborate with one another will build ETT systems. People who now work in almost any field will build components, or provide services that make the ETT system possible. Even though most do not realize it, everyone has underutilized, unique skills or assets that could be used to help manifest the ETT system.