The more that peer networks come to life, the more influential they become. They become unions of purpose. And because they are networked, they cannot be swatted aside. What you do to one person in the network, you do to the network. You might think that seems a bit grandiose.
People just do their jobs and go home.
Their work isn't personal or particularly purposeful. And as that line gets erased, what matters to people in their personal lives matters as much to them in their work lives. But if the leaders of those companies are patient, if they engage the edge and work with it, they will finally harness all the power of the edge. Very few companies do that today. Now they're going to have the chance.