If you haven't yet done so, conduct a Stakeholder Analysis in which you and your associates in top management identify all of the key influencers who can alter people's perceptions of your organization. Further, find friends and allies inside and outside your industry who can be knowledgeable alternative voices to yours. Inside the industry, look for credible experts or opinion leaders with a constituency that is overlapping or apart from yours. Outside the industry, look for people who are respected and who have some connection with your organization or the people you serve. Be Plainly Clear.
Patterns literally distract.
Other patterns of distraction are ambient or distinct background noise or voices and motion, yours or that of other people. Attempt to speak in a place of visual and sound calmness. If others are moving around you, listeners are less attentive. If you walk or gesture quickly, you do not look assured or truthful. The more you move your body or your arms, the less people will be able to listen and find you credible.