Lower price or a fantastic testimonial. A heartfelt honest testimonial is hands down the best way to get a prospect to buy. The importance of seeing a testimonial is one of the biggest reasons people purchase on-line and off.
People love to see someone having success with a product or service.
Just look at Brad Ricdale or any other informational guru. Most of the half hour long commercials are made up of testimonials. Well, the 'Net' is impersonal and sometimes intimidating. Lets just take for example someone coming from a search engine. He or she are looking for some product or service that you have.