Milk is ejected from the breast into the baby's mouth. Normally, women feel a mild tingling sensation during milk ejection. However, some women have strong milk ejection reflexes and experience a painful tingling or stinging sensation during breast-feeding. This usually subsides after the first few weeks of nursing. The nipples turn white during and often in between breast-feeding.
Many women report burning sensations in the nipples.
Nipple blanching may be relieved with warm compresses and good breast support. Nipple Soreness Nipple soreness is common during the first few days of breast-feeding but usually subsides soon thereafter. If a woman is experiencing persistent nipple pain, she should consult a physician or certified lactation consultant. Sore nipples are usually not related to how often or how long a woman breast-feeds her child. Rather, sore nipples are most commonly caused by improper positioning.