The encouragement and promotion of programs which bring the sport and the love of horses to disadvantaged children, particularly in the inner cities. The development of a recognition status for State Games, Special Olympics, and other special competitions. The recognition of, and better coordination with affiliate organizations. Cooperative work with responsible groups promoting humane treatment of horses. The new AHSA logo was developed by their graphic designer based on the George Ford Morris painting of Pegasus which hangs in the AHSA offices.
Many innovative projects are currently underway with encouraging results thus far.
Items about equestrians and equestrian sport have been placed in the New York Times, The Boston Globe, and the New York Post. In August 1997, Pfizer, Inc. was added to the AHSA's roster of sponsors. Pfizer is the title sponsor of the Horse of The Year Award Program. The AHSA recently launched a new VISA card through FirstUSA Bank. Hertz and United Air Lines will continue to offer travel benefits and discounts to AHSA members.