If you opt for the latter, be sure to offer the reader something in return. Since this is voluntary, visitors are more likely to do so if you offer them something in return. Common enticements include access to a special or privileged content, entry in a contest, or a free gift giveaway. This gives people a chance to express their initial impressions of your site, product, or company and gives you an opportunity to follow up with them in e-mail, an important first step toward establishing a continuing dialog. If you take a survey of your visitors, post the results.
People like to feel that their opinions count, and they like to see where they fit into the mix.
Also, offer visitors an opportunity to request more information by postal mail by filling out a form. Include fields for their name, address, phone number and interests. These strategies can help you build a direct mail database to supplement your online marketing efforts. Michael Lerner Productions. All Rights Reserved.