The essence of marketing is developing and maintaining a personal relationship with your clients, and good customer newsletters are an effective way of doing this. If you tell your clients about yourself and what you're up to, they get to know you and become more aware of what you can do for them. Conversely, the process of compiling and mailing a newsletter makes you identify your clients and evaluate their needs, so you can better target your marketing and improve your services. Such newsletters need to be carefully written and designed. On the other hand, a regular newsletter that is informative, interesting and useful keeps your name in your clients' consciousness - so that when they need the services that you can provide, your name is the first they'll think of.
Professional writers make good newsletters.
Like designing a product or managing a business, writing a newsletter requires specialist skills. Some people think they can write their own newsletters, because they know their staff and customers and they know what's going on. In one way, they're right - and that's why Right Words works closely with the client in deciding a newsletter's content. But people who don't make words their business usually lack the skill and experience needed to strike the right tone and style, and to create balance in the newsletter. We do make words our business, and it shows.