As long as I talked of products, they would be excited. But when it came to discussing their revenues and profits, it was not easy. I could never get an exact figure from them. Pandit's effort has been worthwhile. Her study has shed light on many of the issues faced by women entrepreneurs, including why they have chosen to start a business and what the problems they face are.
Money remains the motivating factor.
While the need is more pronounced, and talked about, among lower and middle-income groups, women from the upper income strata only admit to it tacitly. For them, business is more an outlet for their creative juices and a chance to establish an identity of their own. Predictably, the businesses these women nurture are also polarised along the various income groups. While women from lower income groups concentrate on mass production, those from the upper strata of society worked on exclusive and fashionably upmarket ventures. In fact, the kind of businesses the latter run are perceived to be largely women's areas like garments, beauty parlours, interior designing and food production.