More merit scholarships. Establish a target student body size for the institution, limit growth at that size, and plan and develop resources accordingly. We get more students, we get more money, but that's not the cure-all. Look at alternative ways to allocate resources. Have more control over the quality of students.
Problem now is too much to do with too few resources.
Development of more resources and non-legislatively provided resources. University Community Foster a sense of institutional identity and a sense of investment in the institution among the university community. This might include developing a coherent curriculum component as either a liberal arts or technology oriented institution. Increase the number of distinguished speakers on campus to bring more community attention to the university. Develop and promote distinguished lecturers, like at Trinity University.