Stories, from the Illiad to articles in Harper's and episodes of The Sopranos , are first and foremost an efficient way of conveying news and discovery . There's as much discover in The House of Mirth by Edith Wharton as there is in an article in Science . Stories with high topical news value - bestsellers, newspaper articles, those texts that mirror the cultural moment, usually fade over time, as cultures change and adapt, but those with deeper news value, those where the storyteller has contextualized their work within a larger, 'universal' framework of human values, endure. But stories are always news. They are our interface into the data-storage computers in our skulls.
Navigation is narrative.
They try to get match the visitor's cognitive state, to provide a kind of blank story that the visitor can tell themselves. The standard ethic of web development suggests battering the reader to death. Get their attention and make them click. But this only teaches bad habits, and means that narrative online is destined to go the same way as television. Folks is confused about money .