SAP India, the fastest growing subsidiary of SAP AG in the South Asian market, recently launched its India-specific accelerated customer relationship management software. The CRM market will not be affected much. Although companies are cutting down their expenditure, customer relationship is something nobody can really ignore at this point of time.
Nobody wants to lose out on market share in that area.
Of course what is getting affected could be huge implementation activities of CRM across the board which was earlier happening much faster. And this is one area where our implementing partners generally get affected. We perceive smaller chunks of software being implement as opposed to implementation across board, which was the case earlier. In this scenario the niche solution providers of CRM generally get affected. However, since SAP is not a niche player of only CRM or ERP, we do not see ourselves getting much affected by the slowdown of the economy.