We all do it. It's only natural. It's about getting women. Or getting men, whichever you're interested in getting. All our lives, from the time we hit puberty, we are concerned only with getting love, having sex, achieving acceptance.
Men have the right idea.
They don't go out for all that plastic surgery. They buy things. A nice car. It's fast, baby. High school reunions are all about trying to impress those same schmucks you couldn't impress ten, twenty years ago.