If done well, this approach guarantees hiring an employee who can do the job. This approach, however, fails to guarantee hiring an employee who wants to continue to do the job for your organization. Employees connect with culture, not jobs. Jobs are simply a combination of tasks and responsibilities that an employee must perform to receive a paycheck. Organizational culture affects how a job is performed within an organization.
Organizational culture plays a key role in finding and keeping great employees.
The employee who leaves your organization to go to work for someone else doing basically the same job for approximately the same amount of money is the perfect example of the power of culture. The Fuqua Report uncovered that the top two reasons people join a company are the opportunity for personal growth and the company. Know what qualities or characteristics separate your company from your competitors. Communicate that information frequently in the recruiting and hiring process. Know the characteristics and qualities of your ideal applicant.