Standards for quality are agreed upon in advance. Fresh marketing to wholesaler-the grower transfers produce to a wholesale agency or commission house at terminal produce markets. The markets are located near major cities. Restaurants, institutions, businesses, and retail stores purchase the goods from the wholesaler. Produce from different growers can be compared before purchase, with a commission going to the wholesale agency.
Packaging is standardized.
Specialization in crops is typical. Harvest for processing-involves contracts between grower and processor that specify price, quantity, quality, volume and responsibilities. Processors provide the sales expertise, grading, and sorting once the produce is delivered. Growers are normally large scale and located near by for easy transportation of produce. Consumers are willing to pay more for the fresh, unusual and high quality produce, making this an important market for small acreage farmers.