Let's think of your business as a hotdog stand located on the superhighway along with millions of other shops, malls, cafes, stores, restaurants and, yes, hotdog stands. But remember that your freebie is kinda lame and everybody kinda knows it and nobody is really forking over actual cash out of gratitude for free napkins. Free is highly over-rated. If you have a hotdog stand, virtually anyone can be converted to a customer, whether they came for your ridiculously excellent napkins, clean washrooms, or snappy banter. But, if you sell '82 LeSabre windshield wiper screws, then you might want to be a little more targeted in your efforts.
Nobody listens, of course.
They know that the internet is the fabled El Dorado where the rivers run gold and cash is common as dust-bunnies. Leap before you look, quoth the lemming. If you want your hit counter to go insane, tell it about your childhood. Tricks are for dogs. Stick to basics.