It raises their expectations. People want to do work that matters. Identify and pursue your dream. Make it personal, attainable, measurable, visible, and expandable. Great leaders make their followers feel bigger than they are.
People rise to our level of expectations.
If you want your people to produce, then you must reward production. Nothing hurts morale more than asking people to do something and not giving them resources to accomplish it. One of the fastest ways to build people is to train them. Investing in the right equipment will give your people the time to be more productive, and it will keep up their morale. Leaders must be good at judging others.