Then the same thing started to happen on the Net with banners. People are just plain tired of being blasted this way. You don't even need to set up a filter for some of them. What this means is that if they don't recognize the sender and anticipate getting something of value from that communicay they just delete it without opening it. Or even add it to the block sender file.
People are just plain tired of being interupted.
When I look around the Internet at all the people that have become really successful, I find one common feature. They All have their own email newsletter. I don't think there is anything that builds trust and a feeling that you know that person as much as their own writing. People recognize brand names and the names of people they have delt with successfully in the past. These are the emails that they open and this is why, if you are going to succeed on the Internet you must have a list of people that know you and trust you.