However, Tec-Ed never recommends customer surveys as the sole usability activity for a client, because they do not include any behavioral data. Rather, we recommend conducting customer surveys to begin, supplement, or enhance other usability activities. Collect user requirements data for use in developing future versions of products or services. Gauge interest in a product or service before investing in focus group planning. Supplement data collected during long-term usability programs between other usability activities of the program.
Research indicates that people have limited patience with surveys, even online surveys.
Thus, whenever possible, Tec-Ed restricts surveys to a few key questions around crucial issues, and we offer to enter respondents in a prize drawing as an incentive to complete the survey. Tec-Ed compiles the results of the survey and performs statistical analysis on those results. Then we prepare a report for our client, summarizing findings, explaining the statistical significance of those findings, and offering conclusions based on the analysis.