Here today, gone tomorrow. To get the people to support causes and goodwill organisation, rapport needs to be built with them. The other attraction here is the ambience. The customers walk in and plank themselves on the floor and browse leisurely through the goods. They might not make a big buy but they just love to be here, says Dilshad.
People come in as much for helping a cause, as to buy things.
Even poor people walk in and buy phenyl and liquid soap so that somebody else can benefit. Dilshad s satisfaction comes from the knowledge that her efforts are making it possible for some one to lead a better life. People visit the shop not just to buy things but often to enquire about various organizations so that they too can pitch in for the cause. The awareness value is a bonus that Dilshad is happy about. This is a shop but our job goes beyond mere selling.