The B.A. Degree in Public Relations is designed to prepare students to meet the demands of this growing industry by providing theory, practical experience and hands-on tasks. The focus of the program is to build a solid foundation in the areas of writing, listening, analyzing, interviewing and speaking. The role of a public relations practitioner has changed over the years.
Many people think public relations is writing press releases and meeting people.
These are just some of a myriad of responsibilities of the PR practitioner. Public Relations is the art and social science of analyzing trends, predicting their outcome, counseling organizational leaders and implementing planned programs of action which serve both the organization and its publics. Public relations practitioners play a dual role. They serve as advisors and counselors to management, and they function as technicians utilizing communication techniques to inform the public about management actions and decisions. There are many opportunities for students interested in pursuing a career in public relations.