We're asking you to fight against the number one stepping stone to eating disorders - Dieting. All you need is a trash can. Put one in your office, school, or home. Fill it with dieting how-to guides, calorie counters, bathroom scales, diet pills, laxatives, and other diet products. Biology defies dieting.
Most children live in a home where at least one parent is dieting.
Think about the impact. Canadian children in grade three and four say they'd rather lose a parent, get cancer, or live through nuclear war than be fat. Free your Body. Spend your Money and your Passion on Something That Matters. The goal is to increase awareness of the social factors causing individuals, particularly women, to develop anorexia, bulimia, and weight preoccupation.