We know the avid NHRA fan will be following the sport no matter where it is. We had to build that from the ground up. What we're trying to do here is take NHRA to the next level. If we can do the same thing for NHRA, well that's one heck of an increase. Especially when you realize that television now has 300 channels for the most part.
People can select everything under the sun.
Every series, including Winston Cup, has seen ratings erosion over the past few years because of the shear volume of channels. If we can do a ratings increase in NHRA drag racing, it helps the whole program because it means we're bring new fans to the sport. That tells me volumes. I can give you a specific example of the kind of commitment we're already getting. After the first two races this year we made Sportscenter highlights.