Some values are more important than others and, again, this ranking of values is likely to be both out of date and out of awareness. As a result we can spend lots of time, energy, and money attempting to fulfil a value that has relatively little importance while ignoring ones that are much higher on our list. This is a very common phenomenon. Many people rank earning a living higher than looking after their health because they have never considered, seriously, how critically important is their health. Yes, it is important to earn a living.
Many people rank immediate pleasure and gratification higher than how they look.
So after a hard day's work they slob out in front of the TV and eat and drink the night away. They call it 'relaxing'. Then, as Spring approaches and they start to think of summer beaches and clothing, they panic about their appearance, begin a furious programme of dieting and exercise, become disillusioned after a few weeks and go back to eating the night away - miserably. Because they do not remain aware of their values all year round. The value of values Knowing your values enables you to Be more control of your actions and your emotions.