But it hasn t delivered on its promise of riches yet. So greedy and impatient advertisers are tinkering with formula. Which is the fastest way to gut the Golden Goose. Banner ads are the most common form of Web advertising. Unfortunately, they aren t delivering desired results.
Many people turn off graphics in their browsers, so they never see ads.
Others have learned to ignore them. As a result, banner ads aren t getting the click-throughs they need to be effective. Not surprisingly, advertisers are demanding more effective Web ads. Wow, are they wrong. And we re all going to suffer for it.