Most businesses use advertising to reach customers, especially print advertising.
Each day you are competing for people's attention with thousands of other advertising messages. In fact, they'll probably try to ignore it, along with most of other ads in newspapers and magazines. Many creative advertising professionals come up with innovative, entertaining approaches for presenting a message. For example, Canon created a series of print ads which equated large copy jobs to other monumental tasks, like mowing the grass on a country estate with a push mower. Having created a feeling of an insurmountable task in the reader's mind, the ad then offers the new Canon copier as a solution to insurmountable copy jobs.