Include your biggest benefit in the headline to grab your prospect's attention. Otherwise, many prospective customers won't read your promotional material. After you find the headline that attracts the most readers you can test to find the most motivating copy for them to read. An irresistible offer is the number one reason why people buy something. To substantially increase the response to your advertising, substantially improve your offer.
Many small businesses advertise without including an offer.
This is a costly mistake because it doesn't provide a reason for prospective customers to respond. The best way to get a big response from your advertising is to make an offer your prospects can't refuse. If not, revise your marketing program to include those you've overlooked. You'll immediately enjoy a big increase in your sales and profits without increasing your expenses. By Bob Leduc Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads.