Misconceptions Small business owners regularly ask me about their Web sites. What I've found is that there is a lot of misinformation out there about this type of Internet marketing.
Many small businesses find it difficult to separate hype from reality.
The key is to determine if the Web is right for you, and then use the right methods to exploit its marketing power. The truth is, the Web is growing at such a rapid rate that it's hard to keep track of just how fast it is expanding. Thousands of new Web sites are added each week, making it much harder for you to stand out from the pack. This doesn't mean that small businesses aren't taking advantage of online technologies. What it does mean is that you need to take special care in planning and executing a Web site, if it's appropriate for your business.