For example, you might discover that 80 percent of all buyers are parents who want to teach their children to be proficient at using the computer. You'd change all of your marketing materials to appeal to the hot buttons that motivate parents to buy. Improving reading, math, language and general learning skills would probably prove to be the most important. It's important to give your visitors information they can't find anywhere else. Most people like to find good deals on software for their computers.
Most people like to win things.
Most people love to get free information that's e-mailed to them regularly. There are many people who write an ad and never change it. Case can be reached at 294-2424 . His commentary appears Thursdays. Search our online archive, or browse past editions.