Of course, if it's a Web-based service, such as the aforementioned graphic design example, providing a URL or download is simple enough. However, getting the product into the customer's hands as quickly and easily as possible requires a defined strategy. Sounds simple, yet many organizations let their business processes or organizational structure complicate the end-user experience. However, many companies compartmentalize their business channels, rather than look at the shopping experience from the customer's perspective. However, as of this article's writing, items purchased online cannot be returned to a store.
People Provide customer service.
From a vendor's perspective, the Internet offers an extremely cost-effective means of doing business. Self-service sites let the site visitor browse, choose, and purchase virtually any product or service online without human intervention. This streamlined approach opens one-way communication, which is indeed efficient and direct. Unfortunately, it's also impersonal. The e-commerce experience over the last several years has indicated that customer service is more critical than ever for items like apparel, electronics, and expensive or complex products.