With an equal presence on both sides of the Atlantic, we work as one team to publish for the global market. By global we mean truly international, not US texts with cosmetic alterations. So we dedicate considerable resources to building direct, personal links with them all. We use both quantitative and qualitative market research to inform our publishing decisions. We not only test out our textbook, journals and software prior to publication but continue to gather feedback after publication as part of a program of continuous improvement.
Marketing is no longer about exploiting the mass media.
It is about bringing our publications to the attention of the right people. We have built up a worldwide database which tells us how and where our learning and research materials are being used and how they might be improved. In addition to mailings, conferences, exhibitions and retail support our products are marketed direct through online databases, telephone sales and electronic catalogs. Partnerships work All of our publishing is done in collaboration with groups of individuals and groups of academics or professionals. We judge our success on the strength and stability of those partnerships.