If God had wanted men to wear bathrobes, he wouldn't have invented Jockey shorts. If you have a lot of money buy your male a big-screen TV with the little picture in the corner. Watch him go wild as he flips, and flips, and flips. Do not buy a man any of those fancy liqueurs. If you do, it will sit in a cupboard for 23 years.
Real men drink whiskey or beer.
Buy men label-makers. Almost as good as cordless drills. Within a couple of weeks there will be labels absolutely everywhere. You get the idea. No one knows why.