Links get you from one page of a site to another. More importantly, links to your site from another related site can generate a great deal of traffic. If you have a Web site about your new Low-Fat Cookbook, you could get links placed to your site on hundreds, if not thousands, of related sites on Health, Nutrition, Cooking, etc. Unfortunately, there is no easy or automatic way to do this. The effort can be well worth it.
Many site receive a great deal more traffic from links than they do from search engines.
Banner Ads A very popular but expensive method of promoting your Web site. If you click on them, they transport you to another Web site. The price of a Banner ad depends upon the size you want and which Web site is offering the ad. Also, you can use some free banner ads using free link exchange banks. Although not necessary, having your own domain can be worth its weight in gold.