INTO THIS MIX enters a sensitive, unpretentious and trusting Oxford student, Ben Ashurst, who agrees to be the guinea pig in a groundbreaking study of human emotions for Fieldhead, his tutor. Ben is in awe of the man's genius, as is the entire university community. His revolutionary book exploring possible explanations for human deviancy through studies of the animal world propelled him to instant fame. Overnight he became both a serious authority consulted by psychologists and a pop scientist engaged in debates on late-night television. Fieldhead's fame promised him a secure future at Oxford.
Most tutorials are games.
The company is getting a bad rap from the animal cruelty people. The director, seeking to improve the company's tarnished PR image, is gambling on a hypothesis that other animals do not experience the same feelings or emotions as humans and consequently do not suffer. And so begins Ben's odyssey. He is told the device can measure the neural impulses of someone experiencing a normal set of emotions under everyday conditions. He and his new girlfriend, Cara, set off for the site of the experiment - a luxury resort on a pristine beach in Kenya.