Not all donors have e-mail or computers. And many Internet users find junk e-mail especially offensive. Make individuals the primary focus of your fund-raising efforts. Companies are giving a smaller percentage of their income than a decade ago. A strong economy, plus a number of high-profile gifts that spurred others to give.
Medical research is another top priority.
About two-thirds of grants by European foundations were made in the nation where the foundation was located. The Chronicle of Philanthropy , February 12, 1998. Help donors help themselves. Make donor service a benefit of giving to your group. For example, many donors don't know how to deduct the value of gifts of property on their taxes.