Leaders have two customers. Companies go to great lengths to influence the customers that buy their products and services. This happens because companies know they can't control their customers, At best, they can only influence them. Too often, people in leadership or power positions believe that they can control the people who work for them. Approach the people who work for you as customers to whom you are selling work.
People work first for money.
It provides people with a sense of security, options and some degree of control. But they work beyond money for a leader who will provide them permission, protection and processes to help facilitate their growth and development. This gives them a sense of true empowerment by helping them find out who they really are and who they could become. Yet, there's one more important revelation from the research. Leaders have two customers.