The voice is lighter. A smile presents an upbeat attitude and conveys you are glad the customer called. Customers feel wanted and appreciated. State your company and name immediately. The caller will then identify who they are, with little or no prompting.
People like to know with whom they are talking and doing business.
Giving the customer the information they want initially removes an invisible barrier. A friendly self-identification helps people feel at ease. If you list your cellular phone on your business card, don't forget to identify yourself when answering. The same telephone techniques you use in the office are applicable for a cellular phone. Help put your customer in a positive state of mind.