It is updated daily and compiled in association with IMJ - Irish Marketing Journal, Ireland's No.1 marketing and advertising magazine since 1974. Brand and Product Management Brand and product managers plan, direct and control business and marketing efforts for their products. They are concerned with research and development, packaging, manufacturing, sales and distribution, advertising, promotion, market research, and business analysis and forecasting. Product management is one of the best training grounds for future CEOs. Ogilvy Brand Management Industrial Marketing People interested in industrial marketing careers can go into sales, product design, marketing research, or one of several other positions.
Most people start in sales and spend time in training and making calls with senior salespeople.
If they stay in sales, they may advance to district, regional, and higher sales positions. Or they may go into product management and work closely with customers, suppliers, manufacturing and sales engineering. Marketing Research Marketing researchers interact with their managers to define problems and identify the information needed to resolve them. They design research projects, prepare questionnaires and samples, analyse data, prepare reports and present their findings and recommendations to management. They need an understanding of statistics, consumer behaviour, psychology and sociology.