Aggregation of needs Combines several existing needs into a new category that didn't exist before. Hidden inventory Takes orders for a nonexistent category of services. Sources the services after demand is created. Excite then informs buyers when matching products become listed. Notification service Tells you when the product becomes available, when it becomes cheaper, or when it goes on sale in your neighborhood.
Referral service Refers a lead from a qualified customer to a participating seller.
Upsell Suggests an additional product or service, so if you buy both, you get a combined discount or an additional benefit. Consultative advisor Provides tips about a new service you're about to purchase. The Internet did not create the role of the infomediary. Revenues depend on the accuracy and believability of information the companies provide, leading to receipt of a product purchased, obtaining a loan, or gaining rewards from frequent purchases. Any corporation that has not yet devoted its full attention to the Internet has an equal chance of shifting more of its competencies to information mediation.