Also, sponsorship is somewhat analogous to event marketing. Online advertorials positioned within a web site. A web site screen is split between advertising and content. Among them, banners have proven to be the most effective advertising tool, producing quantifiable units to which an advertiser can apply readable metrics and make real conclusions with real numbers about the effectiveness of the campaign. Also, banner advertisements can appear in numerous forms.
Many sites offer numerous forms of advertisements such as buttons or vertical opportunities.
Moreover, for banner ads, the traditional involuntary exposure concept can be applied because Internet users can be only exposed to the banner ads without clicking them to open to see linked target ads.