Your objective could be to sell a set amount of products or services, to make new contacts, to introduce a new product or even to check out the competition. Although show management is mainly responsible for generating show traffic, you can help too. By sending out announcements to existing customers, hot prospects, etc. Take a Look at Your Exhibit. Before you send your exhibit off to the next show, take a close look at it.
Nothing is more uninviting than a dark, drab booth.
With the right lighting you can snap visitors to attention and lift your exhibit from its surroundings. Lighting can be used to focus on a product or just draw people into the booth. There are many techniques to make your exhibit glow. For instance, floodlighting can make a space seem bright and cheery while uplighting can give your space even light with little glare. Wall washing and sidelighting can change the appearance of your display, and frontlighting and backlighting can help focus attention on a product.