American Profile gives us an added value for our customers that we've never had before. Parade magazine has been very successful for the daily newspapers, but there has never been anything like this for small papers and we're excited about it. The local flavor is appealing with at least one story in each issue from our region. The fact that we may have something here in Mt. Olive featured down the road is exciting. They enjoy the feature stories, especially when it's a feature about someone that can be found in their own area.
Readers also check out the column on Midwest Happenings when planning mini-vacations.
American Profile adds extra value to our newspaper. This full-color magazine complements our local news coverage by providing editorial content that celebrates the people and the places that make up our hometowns. American Profile embraces the values and spirit of our readers and we are pleased to bring it to them on a regular basis. American Profile magazine fits our strategy of giving our readers that formula. Universally, I've heard nothing but positive comments from readers on the magazine since we began carrying it in April.