Remember, your website can only communicate to your readers in two ways. In Sales 101, we learned that people buy benefits, not features. If you re a little rusty on the difference between feature and benefits, here is a quick refresher course. A feature describes a product. This gives you an idea of what the product is, but remember, people don t buy features.
People only buy benefits.
A benefit tells what the product does. Like An internet promotion and marketing book. Learn how to increase your traffic and profits. That is our first example of combining the features and benefits of the product. The next step is to really make your copy sizzle, and make your sales zoom through the roof.