Welch's adopts a new advertising 'spokeskid,' Emily Mae Young. Welch's introduces the new plastic can for its line of frozen concentrates. This new package is the first innovation to hit the freezer case since the peel strip in 1979. Winnie the Pooh. Welch's successfully launches a new 32 oz.
More preliminary studies highlight the potential health benefits of purple grape juice.
Welch's steps up partnership activities, including a co-branding venture with Russell Stover candy. A licensing arrangement with C.H. Robinson put the Welch's name into the fresh produce aisle for the first time. Paul Harvey signs on to tell the 'rest of Welch's story' on radio.