While not everyone listening is a potential candidate, they do provide a network of people who know about the position. A significant number of applicants will tell you they didn t hear the ad themselves, but someone they know passed the word on to them. R adio is ideal for drawing attention to either a hiring event or generating a call-in campaign. Radio works extremely well in conjunction with print ads, where more complex, longer messages like multiple job listings with complete qualifications, benefits or an alternative means of contact can be listed. Recruiting on minority radio stations has proved to be an extremely cost effective way to fulfill affirmative action goals with qualified candidates.
Radio has the added benefit of reinforcing customer awareness.
The same dollar that is recruiting new employees also promotes the organization as a whole to the listening public.