A year after launch, ratings for those channels continue to be in the basement and rumours of their demise have been sweeping London media circles for the past several months. That s why UPC s strategy has been to hit smaller niches with its channels, where there s less competition. That allows UPC to keep programming costs low while providing exclusive content. You can t always scrimp. You have to spend on sports, perhaps.
Movies are the same thing.
You ve got to step up. ONdigital s football broadcasts have been the system s highest-rated programming. The MSO trend of owning content is not limited to Europe. We want to partner with companies that have expertise. Even UPC parent UGC is betting on Latin content.