Once managers have all this information, they can start creating the plan. They must determine how much to charge for the products. They need to charge enough that the company makes money. However, managers need to keep the price low so people will buy the product. Managers often use computers to help them figure out pricing.
Marketing managers work with other managers to monitor trends in the market place.
When managers see a new trend, they think of ideas for new products. If a new product is created, marketing managers monitor its development. Finally, marketing managers work with advertising managers to figure out how to make the product attractive to buyers. Sales managers are in charge of a firms sales program. They supervise sales representatives and assign them territories.