Meals are all-natural and have no artificial flavors, colors or preservatives.
The meals are made at ConAgra, Inc., and are currently sold at major chains in California, Illinois, Indiana, Ohio, Arizona, and the Northwest, with expansion under way soon into in North Carolina and South Carolina. Plans are to double the business in new markets within the year. The company will also be building a line that will include food selections beyond the kids' frozen meals. Such items will include snacks, lunches, and breakfasts, all offering convenience, health, and fun. Using questionnaires and focus groups she researched the food and nutrition interests of parents, children's favorite food choices, and the existing market for healthy food for children.