How We Make a Difference Contact Us Ten Undeniable Truths for Web Site Design Based on observations of a large number of people using a variety of web sites, we offer this list of maxims for anyone to bear in mind when designing a web site. Users are horribly impatient. People want to go Home. Plain old hyperlinks work best. Fewer and simpler words are better.
People hate slow downloads.
People hate horizontal scrolling. People want a map, not a picture. The Boardroom Experience hurts the Customer Experience. What you don't know is hurting you. Finding successful web site designs is not hard.