Today's marketing isn't simply a business function. It is a philosophy, a way of thinking and a way of structuring your business and your mind. Marketing is not a new ad campaign or this month's promotion.
Marketing is part of everyone's job, from receptionist to the board of directors.
Whether you want to be a hotel manager, restaurant owner, meeting planner or any other career choice, marketing will directly affect your personal and professional life. Our marketing courses will start you on a journey that will cause your customers to embrace you and make marketing your management philosophy. 382 Incentive Travel - The study of the use of travel as an incentive to help meet marketing objectives. Includes the organization and marketing of transportation, hotels, restaurants, tour and ground operators, destination and other creative services. TCA 421 Market and Feasibility Studies - Examination of the structure and techniques used to compile standard market and feasibility studies for hospitality properties, particularly hotels.