InterMedia has vast geographic expertise, having in worked in countries throughout Central and Eastern Europe, the former Soviet Union, East and Southeast Asia, the Indian Sub-continent, the Middle East and Africa. With over 40 years of experience and staffed with area specialists and experts in international research methods, InterMedia is known for its ability to shape research to the indigenous cultures and to maintain effective quality control over fieldwork. InterMedia follows trends in domestic media, as well as tracks changes in public satisfaction with those media. InterMedia designs and implements studies that both contribute to the development of effective communications efforts and measure their impact on target populations. InterMedia supplies audience-measurement surveys and diaries, together with analyses of audiences' media use, to international broadcasters.
Qualitative studies provide feedback on programming and production quality.
InterMedia's quantitative and qualitative data on media use, public opinion and market behavior help media groups, programmers, researchers and commercial firms to identify trends, problems and opportunities around the world. Through an extensive network of research partners InterMedia manages multi-country projects within and across regions.