Accordingly, high school and college Marketing Education programs vary considerably nationwide. What to Expect. Within these areas of concentration, research-based competencies have been derived through continuing occupational research. Years before current initiatives received press, marketing faculty were testing a host of strategies to accomplish similar ends. Model programs throughout the nation continually work to implement new ideas and to develop strategies useful to all marketing faculty.
Marketing is a technology-driven discipline.
Computer applications are critical to effective marketing and are a key component in contemporary marketing curricula. Applications of technology range from data base management to analysis of consumer behavior, from advertising design to CAD used for visual merchandising. From routine case analysis to the applied experiences of a competitive event with corporate marketers as judges, marketing students are routinely pushed to their individual limits. Marketing, by its very definition, is a discipline that requires the continuing use of analytical skills for decision-making. Publication of the Secretary of Labor's report on critical skills for the future provided further validation of the National Curriculum Framework for Marketing Education.