It's a simple but very effective way to gain an edge to get your name and information in front of the editor and, ultimately in front of readers. Once you have established a relationship with the local media, make sure to have photos available . Editors like photographs. A picture, to use a truism in the publication industry, is worth 1,000 words. A release with photos is more likely to see print than one without.
Photos add credibility.
They are powerful. It helps the reader identify. At all costs, get some photos, even if you have to hire the local photographer. Make a library of photos . If the local publication is ever looking for a picture of some product you make or sell, even just a picture of a local business establishment to illustrate a story they are working on, make sure you are the first one they call because you have photos available.