It starts by taking the business apart and then putting it back to together in a new and often creative way. The key is segmentation. StrategyLeader requires you to segment your business. Once you have decided on the segmentation, it then evaluates the key segments in depth and sets priorities. We recommend that you begin by focusing on key segments.
Profitability is another criteria.
Select segments which represent the greatest current or future profitability. Vulnerability is third. If you are a leader and the segment is important then it is vital to examine the segment in depth to assure you can defend the segment, if and when it is necessary. Potential is another criteria. If a segment is emerging and you believe it has significant potential,then it is important to examine this segment in depth.