Require licensing of pre-schools. Action plan with steps set forth so it can be implemented. Increase societal value and priority of early childhood care and learning through a public campaign. Define and enlist others to participate in the campaign. Hire good marketing advisors.
Research existing campaigns Find out current public attitude.
Use of focus groups or forums. Evaluation of effectiveness of campaign. Build to a statewide initiative. Address teen pregnancy. Engage local media in developing and delivering message.