The site caters to parents and is now developing special programs and services for professionals, from schools to physicians. The site also has a store where you can buy carefully chosen books, tapes, videos, educational games, software, and complete learning systems on a wide range of subjects, including parent education, self-help for children and adolescents, and tutoring in reading, writing, and arithmetic. Overall, the graphics are basic and less than enticing, with only one picture on the home page. The copy is quite dense and sometimes overwhelming to the eye. Also, the site has no community area where users can chat or post messages on bulletin boards.
Navigation needs work, too.
On the home page, you have to read from top to bottom to find what you're looking for since the site has no search function, index, or easily accessible buttons on the top or bottom of the page. This light-hearted feature adds a nice touch to an otherwise serious site. I Am Your Child foundation to raise awareness about the importance of the prenatal period and the first three years of life. The site promotes foundation programs and provides some good basic information on parenting. With sections such as What Communities Can Do to Help Promote Children's Healthy Development, which can be found under Community Action, and information about legislation and policy, the site takes childrearing out of the purely familial and into the public sphere.