The Wall Street Digest uses a hard offer. Neither would know unless they tested. With off-line marketing, the higher your price, the stronger the guarantee. A strong guarantee will help to increase response. On-line guarantees are just as important.
Premiums help to increase sales and enhance the perception of value for subscribing.
The following offer strategies work exclusively for on-line marketing. Always use powerful sales copy to reinforce your benefits. Privacy and security. Next to the ordering information should be your privacy and security policies. These are important to a certain segment of your potential subscribers.