Innovation is considered to be a key element in the continued success of both service and product based industries. To get ahead of the competition, a business must always be creating and developing new services, new products, new ways to entice the customer. Most consultants, and most business leaders for that matter, think of innovation as the practical result of a new idea. These are good questions. It is helpful to look at how dollars are being spent and how long things take to manufacture and test.
New ideas come from individuals.
Creativity is elusive and cannot easily be programmed or processed or organized. Under the right circumstances, in the right environment, with the right individuals, it just happens. This is one reason why consultants like to focus on innovation and avoid working in the dark depths of creativity. Creativity is messy. It is chaotic.