CompareNet helps you communicate with your ideal target and differentiate your products from the competition. Causes range from a lack of advertiser diversity to inexperienced sales people, and rampant disinformation. But compared to Jakob Nielsen's pronouncements, we may seem a wee bit too conservative. Yet, despite all this flexibility, plus a powerful dose of interactivity to boot, the Internet is still limping as a full-fledged medium.
Reasons vary but one that clearly stands out is the never-ending supply of ad inventory.
The oversupply has split the Internet marketing community into two camps. The personalization camp believes that as Internet sites begin to deliver more precision targeting, CPMs will rise. Beyond that, pickings are slim. Automotive and finance ads prop up some sites. But most just swap intra-site banners.