The IMC class is offered through the university's Department of Journalism and Mass Communication. Members of the campaigns class, which includes eight junior and senior level undergraduate students and four students working on their master's degrees in digital media, recently traveled to Apple's regional headquarters at the Infomart in Dallas to meet with Apple executives and discuss the marketing campaign. Near the end of the fall semester, the students will return to Dallas to make a formal presentation of their marketing communications plan. If the people from Apple like the students' ideas, the plan could be used to guide Apple's marketing efforts on up to six Texas college campuses next fall. Working for a client like Apple gives students a chance to put the marketing communications theory they've learned in class to work in the real world, Warr continued.
Real problems are so much more fun than made-up assignments.
Apple is a perfect client for us. They have given us a tough marketing assignment. But I know the members of the class can meet the challenge. Randal Senter, digital media graduate student from Cleburne and collegiate account supervisor for the Apple computer marketing initiative, agreed with Warr. This is an incredible opportunity for us as students to work with such an important client as Apple.