During the Blizzard of '96, for example, the division sent out a release updating the public on the resources and efforts used in snow removal. The release also draws attention to the dedication of plow operators and National Guard forces, and commends both for their outstanding work. The division's use of news releases and articles in Stateline, the newsletter for West Virginia State employees, has resulted in news articles in local media. The sheet also lists the snow removal resources available to each major region by district. Snow removal equipment, resources, and methods are discussed, with a comparison of the various methods used.
Personnel also describe the prioritization process for snow removal.
A general press release including the schedule was distributed to all weekly newspapers in the State, and also to daily newspapers and radio stations in districts without a television market. More than 25 articles on the dry runs resulted, and at least 7 of the 10 West Virginia television stations reported the story. In addition, many radio stations picked up the story.