The deal was nixed, however, when the State of Wisconsin Investment Board, which invests pension money for that state's public employees and was then a big Rainforest shareholder, blocked Landry's effort to acquire the company, saying the offer was too low. So Fertitta, known for getting what he wants, is pushing forward with big plans for Rainforest. Its strategy will serve as a model for future Rainforest expansion under Fertitta. Our approach has always been simple. Rainforest's previous management, according to Fertitta, accomplished only half of this ideal.
Rainforest is a strong concept.
That's very different from other entertainment chains. But there's nothing but blue skies ahead in this Rainforest, according to its proud new commander. We bought a core base of restaurants and a strong concept. Starting next year, we'll open one or two a year in special locations. We're looking for very high tourism and convention traffic - locations that provide you with new customers every day, because it's not the kind of place you're going to go every week or two.