Customer service is a new area of sales whereby the salesperson deals directly with the buyer and is directly involved with the delivery, installation, and service of the product. Telemarketing is the fastest growing sales area. It involves selling over the telephone and establishing appointments for sales representatives. Sales professionals in all areas must handle pressure and rejection, possess a strong sense of self, and have the ability to motivate with both enthusiasm and empathy. Marketing professionals determine what the buyer needs, what the buyer is likely to buy, and gathers information that will influence the buyer's purchasing behavior.
Most major corporations have their own marketing departments.
Smaller companies may use marketing service organizations. Many enter marketing positions from sales and customer service positions. Individuals in marketing have the ability to deal with abstract ideas, are able to handle a lot of different tasks, and have good communication and analytical skills. Human resources provides the link between management and the employees. Dealing with people is the essential ingredient of this field.