Control is the primary consideration, both of one's populace and of one's neighboring states. Neustadt writings are about how a president expands their power and maintains it. The power to persuade is critical for presidents since they cannot command as dictators could. The Neustadt analysis also states such factors as presentation of image, charisma, effective use of a political climate, acting quickly and decisively to criticize opponents and reward allies. He also states that only through the successful resolution of a crisis can a president truly create dependence and power.
Presidents can rely on respect and the successful creation of consent.
Creating consent can be achieved through deception and manipulation of the political climate. Even favorable public opinion can be manipulated. Drawing on cultural biases, symbols, and traditions a skilled president can maximize his or her power to implement policies as they see fit. In the context of American liberalism, the meaning of prerogative is that no rights are absolute, no rights are inalienable, regardless of the written law. While the Constitution promises individual rights, at the same time it denies those rights as the discretion of the president.