Marketing Marketing is the study of exchange relationships. People exchange money for goods and services, they exchange political service for constituents' votes, and they donate time and money to nonprofit organizations. Marketing is the art and science of developing relationships with stakeholders, be they customers, volunteers, or shareholders.
Most organizations attempt to form long-lasting relationships with their stakeholders.
The marketing function identifies prospective customers and develops long-term customer relationships. Students will find career opportunities in advertising, sales, retail management, product marketing, marketing research, and customer service. Our students also will find career opportunities in a variety of industries, including the computer industry, sports marketing, travel and tourism, banking, nonprofit arenas, and government. This page is maintained by the School of Business Administration Webmaster.