Subscribe Ask the Editors Search Entire site Smallbiz Bookstore Msg. In virtually every area of business, entrepreneurs find pitfalls along the way.
Marketing is no exception.
As the owner of a business that helps other businesses market themselves more effectively, I have spoken with hundreds of entrepreneurs about various promotional efforts. Putting all your eggs in one basket. If your entire marketing budget is used on just one method of promoting your business, you won't realize the highest return on your investment. Diversifying your efforts will increase the frequency and reach of your messages and stretch your marketing dollars. Not measuring results.