For both, this means access to a global supply of equipment or audience of buyers with the full-service required to execute a painless transaction. Cymerc is in the process of arranging partnerships to support all aspects of the transaction from product certification, warranty, refurbishing and installation, to packing, shipping, electronic payment and financing. Cymerc believes that this approach will enable it to offer unmatched service in record time. Eventually the company plans to leverage its success to other IT product categories, by always providing the full-service model that business customers demand. Cymerc believes that the best way to become broad is by starting deep.
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