I imagine you'll have to spend a lot on those PR firms. Dead kids, rehabilitated war criminals and blockaded universities are no advertisement for a country which would call itself civilized. You recently reported that Israel is to employ a team of public relations consultants to brush up your country's poor image abroad. As a foreigner, I see major problems with Israel's image. The first is that your army kills unarmed children, often on their way home from school.
Nobody likes to see dead kids, period.
The second is that you have elected as prime minister a man regarded by the world as a war criminal. And now, a further blow to your credibility, in what has been a very bad week for those of us interested in culture. While the Taleban destroys some of Afghanistan's priceless cultural heritage, the IDF cut off Bir Zeit university, denying the West Bank's foremost center of learning its water and electricity. I imagine you'll have to spend a lot on those PR firms. Dead kids, rehabilitated war criminals and blockaded universities are no advertisement for a country which would call itself civilized.