Both the content and the look of the web site communicate volumes to a prospective applicant. Applicants attracted to this web site, however, are unlikely to be a good fit with the more conservative or traditional image of your typical Wall Street Brokerage firm. Remember that your web site is often the first contact that the applicant has with your company. After visiting your web site, an applicant should have roughly the same impression of your company that they would have after they visited your corporate office. The web site only posts job openings that are of interest to people who routinely access the Internet.
Many organizations post all of their job openings on the Internet.
Know the characteristics of your ideal applicant for a position and use that information to write and post your job openings. For example, using the Internet to attract information technology talent makes sense while using the Internet to attract qualified applicants for housekeeping or maintenance positions does not. The web site is easy to get to and the employment section of the site is quickly recognizable. Including the web site address on all company marketing and promotional material is a great way to make your site easy to find. Having a web site address that is easy to remember and registering your web site with a variety of search engines also makes your web site easy for people to find.