The contest started over four years ago and is still going. The time the giveaway begins changes every day. Today it might be 1 p.m. and tomorrow it might be 3 a.m. And that's the fun and effective part. It takes the average visitor four to five tries to win.
People become relentless in their pursuit of the candy sample.
To date, Jelly Belly has given away more than 500,000 sample bags, asking market research questions as winners fill out their shipping info. At least that's what I'm told. I haven't won yet.