To Spark Your Sales by Larry Dotson 1. Make people feel like it's their idea to buy. Then, they will be less hesitant. Show your prospects a group of testimonials that stand up for your product.
People are more likely to agree with a group than have a different opinion.
Maximize your advertising budget and don't go broke like the big Web sites. All you need is a small group of loyal customers to sell back-end products. Sell to the people that join your affiliate program. They are more likely to buy your products because they are interested in selling them for a commission. You won't have to create a totally new product.