The South Dakota Winter Fun Forecast promotion, co-sponsored by the Vacation Store and WCCO Radio, also fared well. This year's promotion greatly surpassed the success of a similar promotion held last year, with participation increasing from 113 to 501 entries. Travel counselors, stationed at the Vacation Store, have been planning an average of 12 South Dakota travel itineraries per day, but in May that figure jumped to nearly 21 itineraries daily. South Dakota's Vacation Store has been in the Mall of America since August of 1998. Minnesota had a store in the mall before South Dakota, and Wisconsin recently opened a similar store in the mall.
Reports also indicate that Iowa is preparing to market there as well.