Discounting of furniture started in the 60s and spread across the State. In recent years the discounting practice has spread to other states on a limited basis. Economies of volume, reduced operating costs, and and lower profit expectations contribute to these smaller margins. Since the typical retailer carries between 100 and 400 lines or collections, the mailing of a comprehensive catalogue is impractical. However, a general information brochure listing lines and ordering and delivery policies is normally mailed in response to each inquiry.
Retailers are willing to provide specific brochures based on stated requirements.
Numerous obstacles prevent implementation of these service features. First, the huge numbers of manufacturers, models, woods, and upholstery fabrics add up to database that would be unmanageable for convenient access and updating. Second, to purchase most furniture items, particularly upholstery, purchaser want to see the see the specific color, texture, or grain. The bandwidth requirements lead to longer download times than most surfers are willing to accept. Third, many manufacturers contractually require discount dealers to refrain from mentioning either their product names or prices on-line to protect the interests of local dealers around the country.