These days, smart companies closely monitor the Internet to learn what others are saying about the company, its products and services. In the past, it was extremely difficult to monitor cyberspace effectively, keeping track of product references and other key information promulgated on the Internet. If you search today and find 900 documents with your brand name and then search tomorrow and find 901 documents, there is no reasonable way to find which one of the 901 documents is new. Most importantly, the public search engines rarely search the daily news media . Most search engines index the Web sites of newspapers and TV stations only once every four to eight weeks.
Newspapers often remove news stories from their site after a few days.
That's why the results you get from public search engines rarely include references to daily newspapers in the list of citations they produce. In short, manual monitoring using the public search engines is less than thorough, extraordinarily labor intensive, and costly. CyberAlert answers the corporate need to identify, collect, and organize in a knowledge management system references on the Internet to a company and its products. Daily monitoring with CyberAlert is the essential first step in establishing an effective reputation management or competitive intelligence program on the Internet. Nobody monitors the Internet better than CyberAlert.