Culture is the basis of sustainable development. Museums are essential in the protection and diffusion of our cultural and natural heritage.
Museums are institutions in the service of society that contribute to sustainable development.
Museums hold and sustain the precious heritage of humanity. Museums educate, and reflect and reinforce the values and identities of the communities they serve. Museums take actions that involve the community. Museums are dynamic organizations that respond to the challenges of today's world. The diversity of museums, serving diverse communities creates a broad field of action in support of sustainable development.