The brand is an excellent brand. It fits in well. It's a teen brand. PepsiCo view . We've also learned throughout our history that competition makes us better by raising the bar on our performance.
Product is line of potato snacks, stack-packed in tubes.
Market shares . Worldwide, Frito share at 40. Notes Pringles plans new flavors, brand extensions and products. Coke bottlers . We see the opportunity for profitable growth.