This includes fonts, colors, textures, navigation, any and every element that can influence the experience. Always consider the purpose of the project and reflect that purpose within the design. Interactive media should reflect the philosophy and identity of the business, or entity, for which it was designed. Make sure that as much information as possible is made accesible to the visitor. When appropriate, an ability for a visitor to choose, or even customize, an individual experience should be made available without sacrificing the integrity of the content or its organization.
Navigation is one of the most important elements of a project's design.
Time is always taken to lay out a logical and effective method of navigation that is consistent throughout the design. Part of visual appeal involves personal preference, but another part is reflected in adherence to the qualities of simplicity, content and consistency. Visual appeal is likewise dependent upon the quality of graphics used within the design, the relationships of color, texture, typography and form. All of which contribute to a successful balance of function and form. Make your interactive project platform, resolution and browser compatible.