The audience measuring services only serve the combined metropolitan areas. Radio cannot get an accurate measurement from these firms because their sample area greatly exceeds our service area. Therefore the ratio of listeners in our local area who choose us as opposed to the larger regional outlets cannot be known in standard ratings. Results of our own telephone tracking, listener and advertiser responses, and contest participation are culled and developed into a useful information base. Presently staffing rests at 27, however more staff are added seasonally and reaches a peak of 35 during those times.
Most people are of the impression that working in a radio station is as they see it on television.
The skills required today to qualify for a staff position include an aptitude for news gathering, skill in serving the public over the telephone, and an ability to work with our many computers. That is more important now than ever before. The competition for each position is stiff, because our staff is quite stable and openings are few. Our station encourages applications from everyone, especially from all minority population members, and is an Equal Opportunity Employer. Selections are made solely on assessment of ability and aptitude to do the work.