And they make most of the purchasing decisions. So they are phenomenally powerful economically and you need to talk to them in an extremely different way than you would anyone else. I was particularly impressed and surprised by some of the figures on women's spending, in areas where you wouldn't expect women to dominate, such as automobiles. Now, I'm curious about this. Women have always been more or less half the population.
Nature seems to work it out that way.
I think the shift now is because there are a lot more women in upper management in the Fortune 500 companies. And the rate of women opening their businesses is twice the rate of men. And their success rate is getting higher and higher. And I just think we're becoming much more aware of their economic clout, although I have to say it was always there. When you talk about Fortune 500 companies and women getting into upper management, all I can think of is Carly Fiorina.