And he did it by following the ten secrets I discovered. You can do the same thing for your own product or service once you discover the 3 easy ways to make news. I told him I was too busy but to call Linda Credeur. He was reluctant, as he had never heard of her before, but called her anyway. The result became history.
Most trade shows are boring events.
It's hard to generate any major news for them. She was trained to look for media opportunities. And then it happened. Dan say that the only US President to ever make a parachute jump was George Bush. Well, these conservative parachuters thought it was a lousy idea.