One must not only invent but disseminate and promote one's inventions. You have taken valuable steps in this process by submitting invention disclosures and obtaining patents. But, as you know, the mere obtaining of patents does not provide assurance that the patented inventions will achieve commercial success. It may be necessary to go further to communicate the importance and value of the ideas disclosed in your patents. Consider, for example, the great efforts to which Edison went in promoting electrical lighting and the phonograph.
Promotion includes writing effective grant proposals.
It includes recruiting and motivating graduate students. It includes assisting in the commercial development of your inventions. Most people have no idea of the significance of your research. It is up to you to tell them. Edison As Patentee Patents and promotion go together.