What Otpor has succeeded in creating around this symbol is an attitude, a whole lifestyle with great popularity among young people. Thus it is the first social movement in history which has grown directly out of pop culture. With its new edginess, the individualisation of vehicles for communication and information has imposed a question of personal responsibility for the choices we make. We have seen that in Serbia, the individual's choice of media is especially important, and that choice has concrete social consequences. In the world of media-integrated societies, our personal values and lifestyles are messages in themselves and reach further than any state media, as the young people of Otpor well know.
People are the hottest media.
They always have been.