The need for competence in statistics and mathematics has probably been overrated as a requisite for success in marketing research. There is need for familiarity with these tools, but seldom is a research career spent in the use of them. A more important requisite is a research attitude or frame of mind which is characterized by orderly, systematic thinking, a methodical, objective approach to problem-solving, a fondness for facts, and a good understanding of human nature. Another high-growth area for marketing educated persons is pure service companies such as banks, credit unions, insurance agencies, brokerage firms, and the like. While many of these organizations already practice consumer-oriented marketing, an equal number are just beginning to realize its importance.
Many opportunities result.
As a result, graduates with a thorough understanding of marketing will always have numerous opportunities. They need only seek them out and market themselves to secure such positions. UNK students also learn through case studies done outside of the classroom with the supervision of the instructor. This type of activity allows the student to put to use the concepts and principles learned in the classroom to help area businesses. Also, the Collegiate Chapter of the American Marketing Association affords the student the same type of opportunity as well as the ability to network, to learn from regional marketing experts, and to develop leadership skills.