This section of our page is oriented towards fulfilling this guideline. People accessing your page want to know more about the product you are offering. But they also want information about how to make a choice regarding your product. Give them some information that establishes your credentials as experts at what you do. Not all of the information should be purely about your pitch for your services.
Many people use the various search engines to find web pages.
We know which ones are most used and which ones are just looking to get your email address to send spam. We recommend registering with the fifteen major search engines only. This is an essential aspect of creating a presence on the web. We know how to influence the search engines to get better results for you. We usually put a section called 'keywords' in a very small font at the bottom of the main page.