Publish your friends. Digital culture sucks when everyone's hanging around looking for the latest pop culture trend before it hits, so they can put their name on it, invest, and cash in. Forget it - invest in yourself. Tell stories, and worry about the next trend when you're on the toilet. Not money, not hot systems, not big hired guns.
People are naturally funny.
Give them a chance to be so, and they will. Then, write about it on your web page. Write about it. Put it online. Write about it.