People are afraid to mention the word.
They do not like to think about it. They run away from it. It is something they are afraid of because they know deep down in their hearts that it is a reality they must face eventually, and they are afraid of it because they are knowing deep down in themselves they are not fully prepared for it. Fear dominates the hearts and minds of man. And we know that, unless something is done about this before it is too late, the disastrous consequences are so tremendous that one hardly dares to think about it.