The author provides technical support. Manufacturer price, dealer rebate. Through dealers, who sell to final customers. Sales forecasting, capacity management, production ordering, emergency production limits. Seasonality varies by market region.
Patent protection exists on existing vaporware brand formulations.
Optional marketing support spending budget constraints exist. Interrelationships between marketing programs and operations capabilities are stressed. An industry consists of two to nine firms. A multi-factor, quantitative performance evaluation mechanism exists for grading purposes.