As a marketer, businessman, and consultant, I do not know what is more frustrating than the above word and its respective definition when the facts are known, the plan is developed, and there is financial ability to implement. I expect many of you have been in situations where you end up twiddling your thumbs due to an individual or group's unwillingness to see the potential or belief that another month or year will not make a difference.
Procrastination can be devastating to a business especially if it is at the senior level.
It can lead to crisis management. It can be very detrimental to maintaining a competitive edge. It stymies creativity and innovation. It can lead to the loss of talent. I surmise it is also associated with the inability to be decisive.