Direct mail Direct mail promoting your website probably falls into the general class of advertising. However, because you know where you are sending the direct marketing initiative and how much it costs, it's very much easier to measure the ROI on this form of advertising. It's therefore quite important that you take out one or more domain names associated with your product. This can be a very powerful marketing opportunity that is often overlooked. Many businesses even take out a domain name for some of their major products under the brand name well-known to consumers.
Many small businesses find it very expensive to recruit their own customers.
However, it may be quite possible to use someone else's marketing horsepower to recruit customers on your behalf. If you have a product that you can share some of the profit from every sale, you may well be able to benefit from the strategy. It's very similar to having a salesperson on commission. It's quite a convenient thing to be able to pay commission on sales sent to you by another website. The idea of paying for a sale that has been made is much more attractive than investing an uncertain amount of money in trying to attract the customer yourself.