If you do, you're working harder and spending more money than necessary to promote your business. And you're enjoying only a fraction of the sales you should be getting.
Most business owners recognize the value of targeting a market.
But when you target a broad audience like those listed above, you're only targeting prospects who CAN use your product or service. One of the best ways to do this is to find a niche market. Individuals in the group have the same specialized interests and needs. They have a strong desire for what you offer. You can easily reach individual prospects within the group.