Station WIXK to broadcasts all area towns. There are live broadcasts from nine towns. Commercials are informal and sponsors often give their own sale talks. He mentioned he could get rid of the 12 crates he had because there were some women who always want first things first. Bob Smith said that the station tries to select music to please it's audience.
Peppy music is on the air about milking time as farmers have radios in their barns.
Rock and roll gets very little time on the program. On Sundays there are two live broadcasts of Protestant church services and a Catholic hour of the Sacred Heart. Staff members often appear on civic programs as masters of ceremonies. Bob Smith, manager of station WIXK, hands announcer Gary Sandberg a local news item which has just been phoned in during a news broadcast.