Use separate notebook paper. Write with complete sentences. Persons who are selected to be in the sample may bias the sample if they compare their viewing habits to others. Describe what Rating, HUT, and Share mean. Also give their mathematical meanings.
Rating is the estimated percent of all TV households or persons tuned to a specific station.
Share is the percent of households using TV which are tuned to a specific program or station at a specific time. Nielsen Media Research was founded in 1923 as a measurement instrument for radio broadcasting and advertising, then expanded to TV broadcasting in 1950. The company takes a sample from the total viewing audience, and then counts the number of viewers in the sample.