On March 6th interMute, Inc. announced its counterstrike to the IAB s ad proposals with its release of software that would allow users to block Internet advertisements, including new advertisements that adhere to the IAB s larger banner ad size guidelines. Online ads don't work well.
People resent online ads even sized as they are today.
They will not welcome these gigantic ads. Their goal of making the Internet a more effective marketing medium we believe is inconsistent with why people want to use the Web. People are tired of all the interruptions and distractions. Wait all the more real. By using AdSubtract, users can greatly reduce screen clutter and boost their Internet performance by blocking unwanted banner ads and Internet cookies.