They publish their own series of books and, in a lavender-painted room in the front of the store, also provide meeting space for women's groups of all kinds. They have become one of the best-known and most effective NGOs in Taiwan. Coffee shops have played an important role in the feminist movement, both by providing a market niche for entrepreneurial women, and by giving women a place to gather. Annette Lu herself opened a cafe in 1972 called the Pioneer Coffee Shop which quickly became a venue for women's organization. A coffee shop called Witch's Den has opened on the first floor of the building that houses Fem Books.
Many women stop there for coffee, beer, or even a meal after visiting the bookstore above.
She made entrepreneurship seem very easy, and noted that she had opened the shop with the full support of her mother and father. She was proud to note that her shop provides space primarily for women, and that very few men dare to enter. Most men leave very quickly when they notice they are surrounded by women, she said, and they feel uncomfortable when they see the bras hung on the wall for decoration. I noted that the orange and black colour scheme was very different than the politically correct lavender that dominates the bookstore above. As for me, I prefer orange.