Many stay within the framework of one denomination their entire life. The Master Persuader did NOT simply ask the prospect the second question, which is what most salespeople do. It is very hard indeed to be inconsistent, even when you are communicating with a salesperson you may have just met. The best salespeople, therefore, use the Law of Consistency in nearly ALL of their presentations. Of course, the husband is virtually obligated to say yes to the request as it was so elegantly presented and almost impossible to say no to.
People only change if a higher value can be met by changing.
As soon as you commit a label to yourself, you no longer have to think about it. For someone to take issue with labels, values or beliefs creates a great deal of dissonance within you. Your mind is conditioned to fight to be consistent with your commitments whatever they are. Therefore, it is important to get someone to commit to a belief before asking them to become involved in the implication of that belief. I wanted the model advertised in the newspaper the preceding Sunday but was still considering other possibilities.