Elementary, junior and senior high schools are provided with 19 different school-based activities. A simulated radio network and travelling dance party that brings new recording artists to perform at schools. This program is supported by recording labels such as Motown Records, Sony Music, RCA, and Tommy Boy Records. Deserving students are invited to act as a guest DJ to introduce songs and announce prize winners. It also produces a publication for students and teachers to promote academic achievement.
Photo opportunities are available for the students and stars.
This publication promotes literacy by building on brownie points for good grammar, spelling and diction. Personal success through good communication skills is also emphasized. A second magazine that allows students to voice their opinions regarding music, social events, and other information of interest. This information is then made available to the recording industry and other companies. When students are listening to music, they are more receptive to a positive message.