It's important to understand what reporters are looking for in an interview. Access Human interaction seems simple to mention, but when a reporter comes to an event, access to the athletes or coaches is expected, so make the athletes accessible after their races or after the meet is finished. Sometimes an athlete may not do as well as he or she would have hoped, but this is no time to become a recluse. A true champion will face up in any situation. Looking Within One main thing a reporter is looking for is an insight into the athlete's personality.
Reporters have to really find a good story to report.
Reporters are there to cover the swimmers, so try to give them insight into your life. Be Patient Often in swimming, especially at the local level, the reporters who cover the sport have little or no experience with swimming. If swimspeak is inevitable, be patient and help explain things. With The Media Appoint a publicity chair for your club. It helps when this is not the coach.