Media makes money from advertisers. The more people the media attracts, the more money the media can charge for advertising. People will not usually buy a newspaper or magazine that has only advertising. To entice you to buy their products or watch their channel, the media provides content On the local news, content can be the report of a traffic accident in another country. Content can be a report of a murder in another state.
Media uses free content to make a higher profit.
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