There will be a shift from print to electronic channels, particularly the Internet as a means of PR communication. Fortunately, we already have a Committee on Electronic Media and Information Technology in place and an ASA Web site. We will need to do more with less. We are all working harder for, at best, the same compensation. We need a clear understanding of our role as a Society that can be easily explained to our publics.
Response needs to be timely.
In the world of television, days or even hours may often be too late. A society is composed of its members, and each effort made by an individual anesthesiologist reflects on our Society as a whole. References available on request from the author. Slides show programs and speeches Public education health fair booth and photographs Margaret G. Pratila, M.D., is Associate Professor of Clinical Anesthesiology, Cornell University Medical Center, and Associate Attending Anesthesiologist, Memorial Sloan-Kettering Cancer Center, New York, New York. E-mail the author .