In Crisis Communications Overview The ICM Certification Course has been presented since 1990 for executives and consultants who will have the responsibility for managing the communications responses during a business crisis. One important topic is the development of realistic crisis communications plans that can be implemented in 30 minutes, regardless of when the disruption occurs. Another subject is how to gain and maintain top management support for crisis management when the organization has no crisis. Data from the unique ICM Crisis Database is used to point out the trends in crisis situations that are stimulating the most media attention for the business community. The Course emphasizes realistic problem solving and the importance of hands-on experience in preventing or controlling crisis situations.
Participants work on four exercises based on actual business crisis events.
Dan Millar, Ph.D ., is a professor of communication at Indiana State University and has been a consultant to business for more than 25 years. Special hotel rates and local transportation are provided. The registration fee includes the course textbook, seminar materials and lunches. They also have difficulty responding effectively during a crisis to minimize the damage to their business and its reputation in the aftermath. The fundamental purpose of the ICM Crisis Certification Course is to address those vulnerabilities by providing a high level of instruction and realistic training exercises in crisis communications.