Holiday shopping for baby gifts just got easier thanks to BabyCenter, Inc. which today announced its new online Holiday Gift Guide, featuring expert baby gift recommendations, extensive product information and online shopping. Forrester predicts online merchants will benefit this quarter from growing confidence in the security, reliability and convenience of electronic commerce. Product categories that have already established strong presence in online retail include personal computers, books, music, flowers, travel and entertainment. BabyCenter believes baby products have the potential to become a significant new online retail category.
New parents are busy people who value convenience, but they are still discriminating shoppers.
When it comes to babies and baby products, BabyCenter is the complete resource. To broaden the range of baby products offered in the BabyCenter online store, the company has aligned itself with eToys Inc., the leading online toy retailer. This alliance allows BabyCenter to provide a complete shopping experience by making more than 1,000 quality toys available online, in addition to the thousands of baby products already represented. As part of its new Holiday Gift Guide, BabyCenter's editorial staff has released its first annual list of baby gift recommendations. The BabyCenter Top Ten Classic Baby Gifts and gift ideas for new and expectant parents can also be found on the web site in the Holiday Gift Guide.