Juli Schatz Advertising is feeling the effects of the current economic slowdown, with a ripple effect throughout various other industries. For instance, the recent spate of layoffs at major area corporations includes agency giant Leo Burnett, which announced in February it was trimming its Chicago staff by 200 employees. Newspapers, which are primarily dependent on advertising dollars, also have been affected. Other papers here and nationwide have cut the size of their news holes because of declining advertising sales and revenue.
Readers then suffer because papers thus carry less news.
The advertising business, always results-oriented on both the front and back ends, has become even more so. Advertisers are taking a closer look at what they're spending and how they're spending it, and demanding greater results. We've come up with very inventive ways to prove response by using the Internet. For the right clients, Lead Management is also a huge sales tool. Good times or bad, the results should be there.