Fashion that preaches The companies that sell such items uniformly say they create witnessing opportunities. You're just a click away from ordering some of the best Christian apparel available. With the right message and emphasis, a tee-shirt can definitely help bring someone to Christ. The web sites are the latest angle on Christian marketing, but the same products have been available for years through Christian bookstores. In fact the exhibit hall at the annual Christian Booksellers Association is crammed with as much Christian gear as books and Bibles, which account for only 40 percent of sales at the average Christian bookstore.
Opinions cover the spectrum.
But if there is no consensus, most people interviewed for this story say such items do a better job of identifying and encouraging Christians than attracting non-believers to the claims of Christ. And many people fear a negative shadow may fall on Christianity if those displaying the items act like jerks. I hope someone will read the Bible verse and ask about it. Even the minister who instigated the WWJD explosion looks forward to the time the profitable sheen wears off that particular concept. Slightly over a decade ago, Reformed Church minister Janie Tinkleberg came up with the WWJD bracelets for her youth group.