The team of editors, designers and medical reviewers at BabyCenter is impressive, and it shows in the quality of their product. The company is tapping a rich consumer market and one that fits well with the capabilities of the Internet.
New parents are voracious consumers of both information and new products.
Moreover, the site is being launched at a time when Internet usage, particularly among women, is nearing mass market reach and attracting major consumer advertisers. These various revenue streams enable the company to stay focused on its core audience, while building a strong business around the relationships it forms with each new parent. The Founders and Team BabyCenter was formed by Stanford MBAs Matt Glickman and Mark Selcow in late 1996. Glickman, an expectant father, saw the need for an Internet resource as he began to learn about the many issues confronting new parents. Selcow, previously a health marketer at biotech firm Amgen, saw an additional health services opportunity where consumer information could improve health outcomes and lower costs.