Still there are some constants that apply here as well. The stations, owners and shareholders profit admirably when they produce a quality product. It is hard for the listeners to admit but on average the people IN radio know more about what the public wants than the public does. Many times the way the stations explain it to us is lame or spin but trust me they DO have a handle on what they are doing. The main problem IN radio is that they have their own conflicting interests.
Owners demand ever increasing ratings and lower costs.
The staff expects and deserves a productive work environment and adequate compensation. The whole of radio should be on the same page but like in every other business this is rarely the case due to pressures on each facet. The REAL reason why radio exists. The sponsors rightfully expect results from the sometimes huge amounts of money spent advertising on radio. The station put on a quality show, the listeners tuned in and most importantly they patronized the sponsors Feedback Very well thought out.