New ideas always emerge from a brainstorming session. In traditional problem solving, ideas are generated in a linear fashion. Ideas from past experiences applied to a current situation. Most of the solutions move along a theme of improvement from a fixed experience based focus. Reverse Logic will provide new options that originate from a new point of view.
Opportunity is found in stating the opposite of an obvious opportunity.
Write down the opportunity. Pick out key words and insert the opposite and be stimulated by the new focus. Let's look at a common expectation for any business and apply Reverse Logic by applying opposites. The challenge is sell more services . Buy, is the opposite of sell.