I was just interviewed for Tampa TV on Friday. It was fun. I let local media know that I am available for interviews on specific subjects. And sometime they call-but if there is a big event that hits your area of expertise, call them. Taking them to lunch is fun.
Media love to write about donations to good causes.
That's why I always encourage my clients to give something back to the community. Figure out who covers the beat that your customers read. Then simply contact the person and introduce yourself. My style is to respect the journalist's time. I don't follow up.