At Joslin Shaw we don't sit on pointless committees or take spurious exams leading to ersatz qualifications. Semi Literate Many of our most successful ads contain a lot of copy. That's because they are written by skilled wordsmiths with something interesting to say. Don't be fooled by semi-literate designers who claim that people don't read copy. Press advertisements are surrounded by articles that are many times longer than the text of the ads.
Research shows that most articles are better read than than the adverts.
People read what interests them. And sometimes it's an ad. The fact that you are still reading this proves the point that some 350 words of copy are not beyond the normal human attention span. Even worse, they will often attribute it to a rival brand. Press advertising is not simply about pretty pictures and clever headlines.