Learn who covers your beat by calling the assignment desk. Then learn as much as you can about that reporter. Your goal should be to discover the way that person approaches a story. Here's an example. Don't count on reporters to read your entire release.
Most reporters read a few words of the first sentence then either pitch it or investigate the story.
That's according to the American Library Association, and in Libraryville, we're no exception. In fact, if you stacked every book expected to be read in this year's Libraryville Public Library Reading program, the pile would easily reach the steeple on the First United Methodist Church. It tells the newspaper reporter something about America and something about your community. When you've packaged your story this way, the Summer Reading Program is just a piece of a bigger story. A nice package that the reporter wraps his or her words around.