SmartGirl constantly surveys visitors to its site. Responses are anonymous, and personal information never is sold. Walcott won't name other clients, which include an automaker and a shoe company, because they requested confidentiality. The depth of the teens' survey responses often astounds Walcott. Some girls will write pages on a single question.
People get lonely and want to be heard.
Our site tells them somebody cares about what they have to say.