Advertising involves communicating to your customers through the mass media. Jobs include writing advertising copy, buying space and time in advertising media, and scheduling and supervising the actual production of ads. The account executive is the key link between the ad agency and the client firm. Retailing is the job of selling to the final consumer. Most entry-level jobs are in sales, but the capable individual can readily progress to managerial responsibility.
Opportunities exist in store operations, retail personnel management, and merchandising.
The retail buyer is responsible for the success or failure of the merchandise carried by her or his department. Brand Management is the responsibility for a particular product your firm makes. Logistics Management involves finding the best ways of distributing your product to customers. Career paths lead to management of distribution systems for manufacturers, distributors, and retailers, as well as the marketing and management of distribution services, such as transportation companies and distribution centers. Marketing Research is the job of gathering, analyzing, and interpreting marketing data.