The discovery of this logic, its form and direction, becomes the artist's major task. Warhol, in many ways the most puzzling and the most enigmatic of all the Pop painters is an extreme example. Whatever I do, and machine like, is because it's what I want to do. Like practically everything else in our society, pop culture is the product of the Industrial Revolution, and of the series of technological revolutions which succeeded it. Bring together fashion, democracy, and the machine, and pop culture is a part of what results.
Pop culture is therefore part of an economic process which is likely to go on developing.
Fashion is made instantly available to the widest possible market. It uses up visual ideas with alarming appetite. The hallmark of fashion is no longer elaboration, but novelty and impact. Pop culture involves a shift in attitudes towards the object. Objects are no longer unique.