Click on the RA buttons for audio samples. You ll also get candid, in-depth interviews with legendary personalities including Don Imus, Robert W. Morgan, Gary Owens and Charlie Tuna. Please wear responsibly. Audio examples illustrate some of the key principles he covers.
Most music formatted radio stations depend upon a sizable female audience for ratings success.
Most radio stations are programmed by men. These days your competition is just as likely to be down the hall as down the street. And if you re not working within a multiopoly situation, you re surely working against one. Noted programming consultant Mike McVay shares the secrets of surviving in today's corporate structure. This thick, 3-pound book explains in straightforward language how to program a successful radio station.