People often purchase because it is often associated with prestige and wealth.
Improved standard equipment- Increase in safety features, such as driver and passenger side airbags. Body style, interior, and overall appearance. Through quality improvement system, has decreased defects significantly. In the past, and have leased for the same amount, but at the end of the lease, value was much lower. Now, with the quality improvements, value at the end of the lease is much higher than before.