And new paradigms are often received with coolness, hostility, or worse. Established companies need to find the leadership to change their business models. But leadership doesn't just come from the top - it can come from anywhere. Punishment is proving to be swift for those that don't. Get senior managers using the Web.
Personal use is a precondition for comprehension.
Create visioning sessions where new value propositions can be imagined. Think 'digital capital' - for example, don't create a Web site that seeks to have many eyeballs. This is the wrong body part. Hearts count, and relationship capital is what generates wealth. Thank you for the thoughtful questions, and thank you Leslie for the opportunity to chat.