There is no assurance that someone may not violate those liberties again in a much more efficient manner. Currently many firms simply take in the data and require consumers to notify them if they don't want it used. It is not a genuine attempt at informing people that their privacy is in jeopardy. Cookies to be regulated The opt-in policies would require sites to get consumer permission before collecting or using the data gathered directly from consumers or by cookies. The use of cookies, small files used to help firms track users on the Web, has come under fire recently.
Many sites use cookies, which identify a user, to personalize data presented to consumers.
But the files can also be used to track where consumers go online and what they look at while they're there. Alexa Internet division was also sued by consumers claiming it violates their privacy. The Federal Trade Commission has taken a look at Amazon, the company disclosed this week. As we pass into the 21st century it seems everywhere our privacy is at risk, said Marc Rotenberg, executive director of the Electronic Privacy Information Center. Then subscribe to the IAW E-Mail Alert.