The secret is, showing appreciation. Promote your child's self-concept by being in tune with your own attitude. Your child's attitude will often reflect your own. If you loved school, your kids will notice it.
Parents have opportunities every day to show their kids the value of education.
Let your children know that you appreciate their efforts. Tell your child, Wow, you worked hard on that project. Know your children's interests and help them learn. And then make a connection to their education. Teach your children the importance of learning just for the fun of it.