That's the slogan of one popular site. It may ruffle the feathers of the old guard, but it speaks to those with a simple curiosity about their roots.
Online genealogy is hot, hot, hot.
Followed by the names of everyone in their family. And that's how it gets started. Until you're spending all your free time jonesing for Joneses, always looking to get one more grandpa for the collection. This being the internet, misinformation and sloppy research techniques have spread far and fast. Yet this was always a problem in genealogy, and the cure hasn't changed.