The customer will judge you on the results. Regarding price, many service businesses are competing in markets with numerous other vendors who offer similar services. Evaluate the market's price range. Don't under or over charge for your services. Keep your prices along the average.
Price competition can be fierce.
You need to get clients in the door to provide that quality service that keeps them coming back. Make Customers Feel Comfortable Be helpful and pleasant. Train your employees to be patient with consumer questions that to your trained technical staff seem simple. A comfort level and trust is built upon the foundation of the relationship your customers develop with front line service personnel. Be sure there are systems in place to manage the production side of the business.