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Quizzes increase direct response Sales letters often get low response.
An average sales letter may get less than one percent response while three percent has the sales crew doing back flips. You can increase the response of your sales letter, email letter, or web site copy by including a quiz. This is one of the oldest and most effective tricks around. Many people simply can't pass up a quiz, especially if it seems directed to someone just like themselves. Bugs remind them of the 60s.