The kiosk experiment, however, was not been terribly successful. This will not sour Virgin's interest in digital media, but it is clear that retailers have to be much more tactical about technology implementation. He added that offers like Virginconnect and more ubiquitous in-store technologies will be part of the company's ongoing strategy. Alder said Virgin will not sell any of the information they collect. Although the devices will send subscribers to the Virgin home page and could potentially generate sales of CDs, Alder said Virgin primarily wants to learn how consumers tastes and interests change over time.
Music companies are willing to pay handsomely for listening habit data.
And RealNetworks' zealous pursuit of information got the company into hot water last year for not disclosing it tracked users of its streaming audio software. Applicants must also be 18 years or older, and have a valid credit card. Wired Digital Inc. All rights reserved.