In media these constraints are known as noise. All media within each other create noise, but with all the conflicting views, within lies a pattern, that shows some element of truth. The purpose of this paper is to state how mass media influences sport. The point that is being made in this paper is to show how mass media influences society, and how it influences sports within a society. To show how sport influences society, the game of basketball will be used.
Mass media is a reflection of society.
Mass media are essential agents of social change, and the specific kind of social change they are expected to help accomplish in the transition to new customs and practices, and in some cases, to different social relationships. Also agents of social control exist. As a result of all these alterations a significant change in an individuals attitudes, beliefs, skills and social norms may result. Before the existence of radio, mass media were barely existent except in print. But with all the developments in technology mass media continually progresses, in many different directions.