If they could figure out some way to develop their model a to take advantage of their several million customers they would be much better off. A life that involves aggressively pleasing your customer's with service, taking advantage of being the crazy guy next door practically giving away goods, and blow down everybody's door competitively. Forget those dinky ads for Windows 2000 it has all over the place. Instead, get interactive. Do something insane that advertisers will notice.
Most products sold are computers, software, or electronics.
And they are smart, too. The street loves profits and shuns unexplained business models. Those slapstick models don't work. Please your investors. Do a nice little dance with an Irish skirt to a hip hop tune on a nice warm evening while serving fresh tomatoes and water.