The staff, with board assistance, should develop appropriate strategies to advertise, promote and create a public awareness of each of the program areas and of the organization as a whole. The Board of Directors should use their status and contacts in the community to assist the staff with setting up contacts, and when appropriate accompany the staff in meetings with key community officials. People give to people who believe in the cause or the organization's track record in accomplishing the cause. If the solicitor has a personal belief in the organization, getting a commitment for support is much more successful. A solicitor must be a giver first , before they ask others to do the same.
People give money to an organization because they are asked.
Those who might give may be interested in giving, but often are not approached because they are considered to be too difficult to approach or have never given previously. The largest donor should play a role in the campaign leadership . Although they may be reluctant to serve, they should be asked. Neither this nor any document submitted to GuestShare is legal advice. Always consult a qualified attorney on important questions of law.