At Singapore Airlines for example, the Managing Director's Award is the most prestigious tribute an employee can receive. The award is given each year to those staff members whose action demonstrate the airline's commitment to total quality service. Winners are celebrated, photographed, interviewed, published, wined, dined and praised, yet receive no special monetary award. These people become the legends, heroes and role models of the organization. Their deeds are told and retold for years to come.
People thrive on appreciation, recognition and reward.
It doesn't have to be this way. Memorable social events can deliver enjoyment for the staff and build enthusiasm for your company's goals, achievements and values. Put a cross-functional team in charge of design and delivery for your next social event. Give them time and budget. Provide them with professional and management support.