Therefore, it is not good strategy to lock in to one course of action for long-term implementation. Planning in a dynamic situation requires that we anticipate the probable movement of future events, including the actions of competitors. We should develop logical alternatives to meet each possible movement. But, at the same time, we must be aware that as we move closer to the moment of action, more information becomes available to help us decide which alternative course of action makes the most sense. It is at this point in time that our short-term plan narrows to the selection of the best alternative and commitment to carry out the necessary course of action.
People tend to be afraid of the unknown.
In short, habit is comfortable and people resist being forced out of their ruts. This is particularly true if past proposals have failed. In addition, some plans are written in large generalities that fall short of their assessment of the current situation. In this last example, plans are usually met with attitudes of distrust and resistance. Thus, the key words in overcoming resistance are participation and communication .