Corporate-wide, Sylvan boasts that every 90 seconds, a parent calls to investigate tutoring options. Puffenberger says enrollment is somewhat seasonal with summer being the peak time. She attributes this to the individualization of the tutoring and parental involvement. And schools have a limited number of persons who work with children with special needs. It's a good marketing concept, finding a niche.
Parents are concerned about children's education.
Demographics also bolster education businesses. In general, parents have a limited number of options they can turn to for helping an academically struggling youngster. Woolsey graduated from Northland College in 1995 with an education degree. They just need more time and attention to figure out how they learn. Once the key to how a child learns is found, their progress improves dramatically, Woolsey said.