Postcards provide a great opportunity for high-impact visual messages.
They are an inexpensive way to get across a simple message, build name recognition or just maintain mind share. A question will compel the recipient to read on. Whether it's a photograph, your logo, or a graphic image, make sure it jumps out and ties in with your message. Remember the Address Side Many postcards are designed with beautiful graphics on the front, yet little attention is devoted to the address side. Most people actually look at the address side of a postcard first, so having a compelling visual image on the back helps to grab attention.