Every channel we can capture for Christ will have a far reaching ministry to people who never go to church. To a great extent, America is raising a generation of pagans, young people who do not go to church. For us to use the mass media in our ministries is not an option. It is a mandate from the Lord. Radio is one of the finest communications tools God has ever given to us.
Radio has a powerful impact upon our minds.
It teaches values. It suggests a great deal about how we should live, and it has bearing upon our behavior. Christians are not just concerned. They are dismayed at the continuing trend of radio programming. Rather than condemn today's broadcast fare, the real challenge is to offer a positive listening alternative.