If the demographics of the online community are a good match with your customer profile, that's a lot of potential customers. That's a minimum of 100,000 new customers. Of course the trick is to get your website onto their computer screens, no mean feat. Sales aren't booming yet, but it takes time for people to adopt new technology and modes of transactions. The Automatic Teller Machine wasn't an overnight success either.
Most analysts predict healthy growth for online sales.
If you've spent time online, you've undoubtedly seen advertisements all over the Web. Advertising rates vary wildly, from a few hundred dollars a month to many thousands. If you want to know specific rates websites are charging, consult The Internet Advertising Resource Guide . Websites that attract the right demographics. For instance, if you are selling telecommunication services to businesses, you want to pitch your message to executives making decisions in that area.