Streaming media is a natural way to motivate purchasing, to help people get past their reservations when they can't see or touch a product. Well-used streaming media can calm customers' nerves, build trust in your company and keep alive excitement about your product. Hooked on a Feeling A born salesman knows how to listen, observe and home in on a potential customer's desires. But businesses on the Web must use technological tools to replicate that human experience. Streaming media is one of those tools.
People really do listen to other people's opinions and relate to their experiences.
If people are hesitant, go see some of your local customers with your own recording equipment. They'll be flattered you asked, and their satisfactory experience with your product will be a powerful incentive for others. Hearing these questions and answers, instead of just reading them, gives your customer the experience of sensory involvement and adds to the trust you're trying to create. Instead of just talking about the features and benefits, offer your viewers an active shot of someone using the product. Let's see someone slicing a tomato or chopping an onion.