Easier to say no. Goal theorists - we set measurable goals. Guru was Locke in 1968. Based on Scientific management. If know number of widgets to produce, we will do it.
Problem is sacrifice in quality.
Workers may hate production goals and it becomes counterproductive. He promoted theory in Japan and got recognition in US in 1980. Must put emphasis on quality - but studies show productivity suffers. More need for feedback but this can be positive. Both goal setters and TQM advocates believe top manage- ment commitment needed.