In Demand . . . The program reaches in excess of one million students each year. It differs from typical four-year college programs in its emphasis on applied marketing skills. Programs are designed to meet the needs of a broad cross-section of students. Curricula range from a focus on entry-level career preparation through advanced, management and entrepreneurial programming.
Many schools offer a variety of courses that address both the lower and higher level outcomes.
Today's global society challenges the talents and imagination of even the brightest students. Like never before, they face a competitive environment that demands creative, innovative, market-driven solutions to new problems and new opportunities. Economic survival in the 21st century will demand a fundamental understanding of the marketing concept and the ability to execute basic marketing skills in nearly any setting. Whether they choose law, medicine, or business, professionals of the coming century will use marketing skills throughout their lives. Marketing specialists, from researchers to copywriters, professional sales technicians to customer service specialists, will play an increasingly critical role in the businesses, professions, and public services of the next century.