It might be an interview with the head of an affiliate in Europe or Asia, or an accident at a plant in South America or Australia. You and your staff will have to field calls from reporters in the local time zone as well as in your own time zone, all of which are looking for comment. Your best bet is to work with the local news bureau since they are more apt to know the company, the industry, and the economic and political environment. As elementary as it sounds, journalists working in global news find that many companies don't take the time to learn the locations of the local bureaus, or the names and contact information of local correspondents. Then, when the worst does strike, efforts to call the right outlets to get the news out quickly and accurately are misguided.
New scenarios require new approaches.
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