A pretty low bar is set these days. The problem with players is, unless it's Flash or Shockwave, people have a weird resistance. People just have this weird resistance to plug-ins. In our case, there's a godsend in the wings, which was that Pulse just signed a deal with Real so that they can plug into Real. I think that's a rich form of community.
People even suggest ideas for episodes.
We are showing now virtually no advertisements. We do about 50,000 streams a week. We are streaming only. We don't believe in downloading and giving away digital files and people's intellectual property. The key for the Internet is to create a different experience.