Information's the essential resource in our everyday lives. It's the basic ingredient in the so-called communication revolution. To intensify information, we repeat, associate, and compose facts in ways to influence our clients. Intensifying Information is intensified, strengthened, or highlighted in three ways. First, repetition is a simple and effective practice of intensifying information.
People are comfortable with the familiar and the known.
Repetition influences our memories so we will identify, recognize, and respond to certain details. Second, information is associated by linking it to something we already use, enjoy, desire, or dislike. Tactics are either straightforward statements or covert techniques such as allusion, background settings, or contextual design. Testimonials, group self-image, heritage, and progress are other methods. Cues and prompts can be used to indicate desired relationships.3 Third, information can be composed by variation in arrangement and quantity.