Despite these failures, the need for new content grows, and content providers are under more pressure than ever to keep costs down. That's good news if you are a company or PR firm trying to plug a product or service. Given such competition, even sites with professional editorial staffs need such frequent refreshing that PR tends to slip into places that, in the print world, might be verboten. Online news outlets are not only competing against one another, but against traditional media. The pressure to be first or to scoop the others is immense.
Rushed stories can mean less time for fact-checking and less time to interview subjects.
As a result, you see a lot of 'clip jobs' from press releases.