The XYZ brand will stand for excellence in business that extends beyond national borders. The XYZ credential is an option that CPAs can add to their professional portfolio. The CPA designation will remain a mark of distinction for the business professional, especially in foundation services provided by many local practitioners. In new service arenas, adding the XYZ credential could give CPAs a competitive edge. The XYZ infrastructure can provide smaller firms with access to a unique learning resource and a global network of professionals previously unavailable to them.
People trust CPAs.
CPAs will continue to retain the same trust and credibility that they have always enjoyed. The CPA is highly valued today, and it will remain a mark of professional distinction in the future. By combining our efforts globally, we can position our current professionals to be winners in this process. By establishing a new global credential, XYZ, we help them deliver to the business community a broader and more market-sensitive array of competencies, and services. The Internet is changing the way people do business.