Sites need continual monitoring to ensure dead links are removed. The Random Link Generator allows you to set up a page which has a link on it, or establish a link on an existing page, which, when clicked on, the user is taken to a random url pulled out of a list of urls that you specify. Freepromote's Link Checker is a simple service that allows you to check what other Web sites are providing a link to your Web site. This can be done through 3 different search engines, Digital's AltaVista, HotBot and InfoSeek. Another good idea is to establish reciprocal agreements with other website operators and offer to promote their site on your site for free as long as they do the same.
Reciprocal agreements are alive and well on the Internet and benefit both parties.
Just locate sites sharing a similar audience and are receiving some traffic. The two primary ways to set up a reciprocal agreement is to exchange banner ads or simple links. Make sure the terms of the agreement are clear and determine how long the link will remain on the site. Web site recipricocity is a great way to establish partnerships and presence on the web. Expose is a reciprocal links directory with a searchable database of web sites that accepts reciprocal links with sites of similar interest.