Lillian Handy left her job in 1981 to become an entrepreneur. There is hardly enough wall space to hold the awards she has won. There is no security in a job . The greatest frustration in running a business is money .
Optimism is crucial .
Marketing impact does not have to cost a lot . In the segment called, In the Trenches , we meet Tim Hennessey the founder of Ekkwill. And, he ships over 700 species of tropical fish to pet stores and homes all around the world. . Integrity Selling . When Good isn't Good Enough , The Best Seller , and Hey, I'm the customer talks about the heart of business.