This is my first installment in a four part series of essays on the mp3 phenom. We will probably never have a fox hole view like this again. This is a bloody and predictable standards war. The average musician is much more educated, technology aware and sober than any collective consciousness since music was commercialized. It s a demographic swing, and it s the pendulum that is swinging with the mp3 killer app.
Musicians can now develop brand before bonds, on the Internet.
I know, I m preaching to the choir, but sometimes the choir needs to hear the good word. I m here to teach the missionaries how to fistfight . Music is an information good, stored on media for playback. Too often we lose sight of the content in admiring the technology. Musicians don t make CDs or press vinyl.