Many people shop online to save time rather than money.
They can shop from home without getting a sitter for young kids or they can shop from work at lunch time without wasting time driving. Saving money is not their top priority, but it sure helps. In past years, internet stocks have seen considerable price appreciation as investors saw huge increases in revenues for online shopping sites during the holiday season. Most of these revenues came at the expense of profitability as the Business to Consumer, B2C, internet sites were selling and delivering products below their actual costs. Many B2C sites have fallen, but others remain and continue to give smart shoppers great bargains.