Brainstorm with students what underlying values are found in advertisements. Working in small groups, distribute 3-4 ads to each group. The teacher might want to use a specific advertisement and work through the discussion questions as a model. Share their findings with the whole group through a large group discussion. Make a list of the underlying values contained in publicity.
Notes Imagine that advertising was the only clue that someone had about North American society.
A can be used to develop the list. Compare this list with what students know to be North American values. Compare and contrast is a direct instruction strategy which involves looking for similarities and differences. They could present their collage explaining why they chose the pictures included in the collage. This activity could be done in small groups or with the whole class.