A Ph.D. in Marketing is required to become a marketing professor at major colleges and universities. Unlike many academic disciplines, the market for top flight candidates with Ph.D. s in marketing is strong.
Marketing also offers great diversity for student specialization.
If you have an interest in behavioral, strategic, or methodological issues, Marketing is a field that can welcome your insights. The Ph.D. program in marketing emphasizes university level research and teaching skills. The program is flexible to meet individual needs and interests. Opportunities for summer teaching and research also exist. Admission to the Ph.D. program in marketing is selective.