The best would obviously be that he recognizes your style, if he happens to accidentally encounters one of your pages. Magazines, newspapers, and television pay very much attention to a recognizable style. Just browse any magazine. The longer you look, the more you often see a kind of uniformity. In page layout, fonts, writing style, use of color, titles, headers, lines, images etc.
Newspapers are often distinguishable just by font and column width.
You know where to expect certain thing, you don't have to look for them anymore. Just think of your TV set. When you push a button on you remote control, you have a fairly good idea about what's going to happen. The volume may go up or you'll get a different network on your screen. Wonder about what would happen if the buttons would change places every time you press one.