If your product involves investments, place a classified ad offering a free course, seminar, or report on saving money. A beautician might offer a free makeover, a gift certificate, or a free report on makeup styles and colors. When a portion of them come forward to get your freebie, you've isolated the true prospects from your suspects. Lead generation should be regarded in the same way. Your free offer must be small, contain a concise message, stress an immediate benefit, and cause the prospect to come forward.
Many people publish their ads in large, high-circulation, general newspapers or magazines.
By contrast, specialized publications appeal to specific, targeted audiences, which increases the chances of your ad being read by higher quality leads. Note people who buy specialized publications have a tendency to read them from cover to cover. Unlike a mass-published newspaper that will be skimmed, a specialized publication will be read more intensely and thoroughly. Identify those that fit your demographics, and ignore the rest. The Newsletter Having your own newsletter is also a powerful way to attract prospects.