Analytics are an essential part of eCRM, allowing customers to answer the most fundamental questions facing their business - which type of advertising is the most effective, who are my most valuable customers and am I making money on a particular solution. Position reports to the Vice President, Product and Business Development. Define business model for analytical solutions that enable publishers and advertisers to make better decisions based on the metrics that drive their business. Identify and build relationships with key strategic business and technology partners. Drive product roadmap that supports the strategic direction and extends DoubleClick leading digital advertising solutions including DART and AdServer.
Masters degree is a strong plus.