Through the use of newsgroups and bulletin boards you can spread the word about your business very quickly, and best of all it costs you nothing. When you post articles to newsgroups and bulletin boards related to your business you are reaching the people who are most likely to buy from you. Many people do this, but they don't make the most of it. They simply post a short message directing people to their website. While a short ad posted to a newsgroup can bring a few people to your website, most people don't go to news groups or bulletin boards to read ads.
Most people go the newsgroups looking for information.
Give them what they want. Read through the messages. Then write an interesting and informative article and post it. By doing this you show people your knowledge and expertise about the product or service that you sell. Do this often and people will get to know you and your business.