For broadcast customers, breaking news animations include a voice-over for reference and are distributed via satellite. For electronic publishers, QuickTime movies with voice-over are distributed on the Internet at KRT Direct. NIM broadcast animations are about 20 seconds long. They are delivered with a voice-over for reference only. In Motion concentrates on the top breaking stories of the day, seeking opportunities to tell each story in a way that live video, still photos or words cannot.
Research shows that television viewers want to better understand the news.
Story ideas from customers are encouraged. Generally, requests for same-day animations for breaking news must reach us by 10 a.m. ET to be considered for the afternoon feed and by noon ET for the evening feed. Keep in mind story ideas should have broad appeal. We develop animations that can be used by a majority of our subscribers.