Look for screenings and special discounts. Some theaters advertise using coupons that reduce the price of a show. If you want to watch a special engagement, be sure to read the fine print to see if its excluded. Listen to the radio or visit a university campus to find information on free screenings. Avoid the theater if you are extremely hungry or thirsty.
Movie theaters make a majority of their income from food and drink sold at the snack bar.
The mark up gets felt if you decide to have dinner at the movies. Stop off somewhere to eat before going off to the movies. Besides the prospect of eating gourmet hot dogs, nachos, and popcorn, your wallet will get flattened unless you convince your date to treat. Also, drinking a 32 ounce soda right before the movies makes the restroom into a serious distraction. If unsatisfied with the service you receive, voice your opinions.