Click here. . . If you don t, you cannot build the kind of long-term relationships that result in successful sales according to Robert Bailey. Bailey, a consultant, coach and teamwork facilitator, led the April 14 NY AMA Networking Event through exercises designed to break the barriers to increased communication and understanding.
People like to buy from people they like and trust.
The trick, then, is how to become the person they like and trust. Bailey had the participants break up into groups of 5-7 each and quickly share among themselves three types of issues that affected them a professional issue such as a skill or challenge, a business issue and a personal issue. The communication in the groups was an example of what Bailey calls the keys to successful long-term relationships Listening, Learning, Laughing and Leadership. These abilities are what we can all leverage to build both successful sales relationships as well as relationships outside business. Mr. Bailey has worked and consulted on numerous corporate advisory assignments in the development and integration of programs over the past 15 years.