Another form of communication that was used was the 'Rev Up' magazine. A publication written mainly by the participants themselves featuring short articles on the goals of each program, the results, primary objective, prize focus and feedback from dealerships. It's vital that they're fulfilled promptly and correctly. Treat winners like VIPs. Order high-quality merchandise that will last.
Quality is more important than price.
Exchange or replace merchandise without hassles. Provide a range of awards to suit all needs, including vouchers and travel. Ask the questions. If all the objectives were not met, then re-do the plan of action. The Grand Prix incentive program was successful in several areas.