All of these things are used to design the general look of site. Before the content is created or added, the layout of a web site should be created. This layout will set the mood for the entire site. Consider consistency Layout should be consistent throughout the site to create a sense of unity. The general look of a site can be a source of identity and recognition.
Related sites can share similarities in appearance.
This creates a connection between them. For example, the Web Publishing site is a part of the department of Web Management. While these sites are not identical, the black title bar and similar title headings create a feeling that the two sites are related. A page with only plain text is dull, but too many moving graphics and scrolling banners are often very distracting. These kinds of accessories do add life to pages, but they rarely add to the quality of the content.