Modern marketing stresses research and analysis to understand consumer behavior and to identify customer needs, new product research and development, competitive pricing, coordinated promotional or sales programs, and efficient distribution. All organizations, either explicitly or implicitly, practice marketing activities. An understanding of marketing is important for success in all business fields and occupations. Rapid technological innovations continue to change human needs. The challenge facing organizations is how best to satisfy these changing needs and provide goods and services to consumers at an affordable price.
Marketers are instrumental in finding the answers to such challenges.
Although sales is one part of marketing, the discipline also includes such topics as new product introduction, pricing, advertising, marketing research, distribution, and many other tasks. This means marketing students may wish to prepare themselves for many different kinds of jobs. The department recognizes this fact and offers concentrations in technical marketing, services marketing, and marketing management. This page was last revised on May 16, 1997.