Small circulation growth has come from the introduction of Sunday newspapers in the Melbourne market.
Newspaper publishers offer combined contracts for multi-paper buys.
Rates are generally based on proposed centimetre usage, or expenditure per annum in individual papers. 346,220 Perth West Australian 218,298 Sunday Times 342,310 Hobart Mercury 49,882 Sunday Tasmanian 56,722 National Australian 131,499 Aust. The introduction of colour into newspapers has accelerated over recent years. Currently not all publications have full colour facilities. Those that don't, offer a piecemeal list of alternatives from spot colour to preprinted colour.