It is not uncommon to find errors in sampling, data collection method, or analytic mistakes. Write your final report. This will contain charts, tables, and diagrams that will communicate the results of the research, and hopefully lead to a solution to your problem. Watch out for errors in interpretation. There are two main sources of data - primary and secondary .
Primary research is conducted from scratch.
Secondary research, also known as desk research, already exists since it has been collected for other purposes. There are many was to conduct primary research. Mystery shopping 3. Focus groups 4. Projective techniques 5.