Design is sleek and sophisticated. Browsing the site is easy using constant navigational menus. The basic features for each model are thoroughly described in several categories, including Features, Gallery, Specifications, Purchasing, Interior, Exterior, Performance, Safety, and Packages. Option packages are clearly listed. Lincoln vehicles can be compared with an extensive array of competitors.
Matches are generally sensible.
It is easy to search for a local dealer by ZIP code. The site provides fairly comprehensive facts about Lincoln vehicles, including a listing of standard features, available options and options packages, and detailed specifications. Pictures and 360 views of cars are provided. Once the car is built, customers can request a price quote from a local dealer via e-mail, but it is not clear if the selected specifications are sent to the dealer. There is information about car financing from Ford, but none from independent sources.