Social business customs and practices should also be adhered to. Different countries do business in many different ways, knowing these implications is necessary for your business to grow and survive in a changing and different environment. Mr. Coleman suggests having a key group of people from the country you are dealing with to help your business in times of trouble or need. In times of trouble, these people from your country of interest may have helpful inside information because they reside in this country. Being aware of the religious practices of the people in which your company is doing business is very important.
Religious differences can make or break a business deal .
Social Security and Health Care are also two other factors that can be easily overlooked when setting up a business in a different country. Be aware of that country's policies concerning these situations. Other factors to consider are demographics, per capita income, natural resources, intermodal infrastructure, communication systems, working conditions, and labor force. For market advertising, consider specific trade shows. Be careful not to become submerged into enormous trade shows where your product or service gets pushed aside or hidden among numerous competitors.