You have a choice, promote yourself and the service or perish. The one person library no longer holds the monopoly in the information services. Our competitors are slowly catching up and have even usurped some of our traditional tasks. But many consider that the library service is still unique and that our organisation knows our worth. It is a mistake too many libraries have made and have paid the price, either shutting down completely or downsizing.
Promotion is the process of turning on the light.
The aim is to make your users aware of you and the range of services you can provide. And in the end, this will be the prime benefit. This will lead to the second benefit. Users and non users will be better educated - this gives you the opportunity to increase your client base by making traditional non users aware of you and your service. But don't forget your current users either, they always need reinforcing.