When you go into bushiness, the only problems you have are people problems,' was the advice given to teenager Michael Koss by his father in the early 1970's. Koss now 44, heeded the advice, earned an anthropology degree from Beloit College in 1976, and is today CEO of the Koss headphone manufacturer. Katherine Burr, CEO of the Hanseatic Group, has masters in both anthropology and business from the University fo New Mexico. The world is so unknown, changes so rapidly. It takes trained observation,' Erickson says.
Observation is what anthropologists are trained to do.