Consequently, researchers there have documented a two-year delay in the onset of sexual activity among young people. Likewise, in Senegal, political leaders, including religious leaders, moved quickly upon appearance of the first AIDS cases in the late 1980s. This action had the effect of stopping AIDS in its tracks. In Thailand, massive education programs led to a reduction in high-risk behavior, such as visits to commercial sex workers. The process of behavior change Key to effective communication is the recognition that behavior change is not linear, uni-dimensional or permanent.
People lapse and relapse.
You have the information but it may take you weeks to get to the gym. An example of someone on the advocacy end of the continuum is the vigorous exercise enthusiast who raves about how great they feel and how you too should join the gym. Others need to understand more about the disease and how it is transmitted. Others may need help on negotiating condom use with a partner. Others may need help with coping with a sick family member.