Reprinted by permission.
Market opportunities emerge faster than traditional bricks and mortar can keep up.
Fortunately, today's technology offers solutions that can help create and connect new studio facilities almost overnight and make the transition transparent to listeners. In 1997, our radio group already included WFMS, the highest-rated station in Indiana, and WGRL, The Bear. This new license provided the opportunity to frequency-swap and create a new oldies station at one of our established dial positions. The only problem we faced was that our existing studio and offices offered no room for expansion to accommodate the launch. We recognized that the long-term answer to this problem was construction of a new facility to house all three stations and allow for future expansion.