As the muddy, polluted waters recede in the wake of Mozambique's worst flooding in recent years, they are leaving behind many children separated from their families. But the wonder of instant photography holds promise for many of them. We're taking Polaroid pictures of each child, coding the shots with serial numbers, and then circulating them in refugee camps, where relatives will hopefully see a familiar face. We've already had some success stories. Gary T. DiCamillo, chairman and chief executive officer of Polaroid Corporation in Cambridge, Mass., said that Polaroid is pleased to be in a position to help.
People forget just how much magic our instant images hold.
Not only is Polaroid technology helping bring these children back to their families, it's also giving many of them a first chance to see themselves on film. Polaroid is giving Save the Children enough cameras and film to produce 3,000 instant photos of children. The company was recently cited by Business Ethics magazine as one of the 50 Best Corporate Citizens in the United States. Save the Children, an international child assistance organization, has been working in Mozambique since 1988. Save the Children operates ongoing health, education and economic programs that benefit nearly 300,000 people in Gaza and Nampula provinces.