After 40 years of providing a way to cut costs, chief executives are finally seeing information technology as a means of increasing revenue. Real business executives have discovered that they can use technology as a strategic weapon to dramatically change the ability of their business to succeed.
Most organisations know the sources of their competitive advantages and market opportunity.
However, Mr Fleisher believes most businesses do not understand that, although the internet and the connected economy may not change their competitive advantages, they affect the market opportunity for those advantages. Generating revenue is about market opportunities and chief executive officers are really good at taking advantage of them. They do not have to become technologists, love technology or even carry laptops. They must understand that technology will have a serious effect on their business and industry. He recommends executives spend time learning from technology professionals.