Rob doesn't use 'drill sergeant' or fear tactics. He's happy, exciting, polite, motivational and considerate of all he works with and makes sure everyone has the opportunity to speak their mind. There's no fear inside or out. As an outside Consultant Rob has no fear of being fired since everyone understands he is not an employee, and employees have no fear of him. Therefore he is uniquely able to enable staff members to be open, honest, thoughtful and begin to think outside the box.
People open up, participate and get excited.
Rob directs the meetings though mainly he listens, encouraging the entire group to express themselves openly and freely. The process is fun, productive and it works. As step one, Rob helps the group develop the criteria by which the group ultimately judges the ideas and concepts they have discussed. He encourages all to think outside the box, keeps the discussion lively and the excitement level high. He lets everyone know that no ideas are bad ideas, just some are better than others.