Store owners are also good sources to find out consumption levels and patterns. To do market research you do not need to have a high level of market knowledge or advanced technical training. First, the volume of sales and the price that can be reasonably expected needs to be projected. Second information about potential buyers and competitors needs to be gathered. Two types of market research will help identify marketing potentials and strategies.
Primary research is made up of observations and surveys.
When doing observations, you need to count the number of products, people, or events that are relevant to what you plan to market. One method to use to accomplish primary research is to gather data by surveying. An example of primary research occurred when a farmer at a farmer's market started asking his customers what type of vegetables they desired that weren't at the market. His questioning resulted in finding out that different types of basil and brussels sprouts were desired. The farmer grew these items in following years and increased his cash flow until other growers caught onto the idea and started growing the crops.