During the last few years the whole world has seen an explosive growth of the organic market . One of the reasons for this growth has been the entrance of the organic products in the big supermarket chains.
Massive markets present new challenges, both in the productive and commercial areas.
The problems of the small farmers to get their products in the supermarkets. Ways to improve organic presence in the supermarket shelves. How to communicate the added value of organics. The ability to supply thousands of supermarkets around the world with a variety of products, with adequate quality and price. How to promote an organic brand in massive scale in a cheap way.