The argument persists over whether or not to list competitive sites. For information providers such as libraries, linking competitive sources, may actually enhance your site because of the extended resources. In retail sales or service, most feel listing complimentary content a better tactic. If you bake and sell cakes, consider linking a gift shop or cyber cards, not another bakery. Invite visitors to join the list.
Newsletters are a good way to stay in touch.
In every issue, give readers the option to be removed from your list. Remember, occasional mail can be fun, too much is annoying. Include URLs, a short description, phone number and address, if relevant. Whatever your online activities, this is an excellent source of advertising. Let your contacts know what you do.