The course revolves around preparing a comprehensive marketing plan to be given to executives in a formal presentation. Project groups will be assigned and a PERT schedule prepared and adhered to. The course will attempt to emulate real life as much as possible. Students will be exposed to the latest marketing concepts and buzz words to prepare them for their entry into the marketing workforce. Finally, a marketing simulation may be used which will enable the students to understand the relationship among and the interdependency of the various marketing variables.
Project reports from groups.
Progress and obstacles. F Jan 12 Marketing Plan . Work Day 27 F March 9 Work Day. Finalizing report 39 F April 13 good Friday. Each Monday, decisions will be due with the results being available the following Thursday.