Even though hygiene factors cannot motivate, they are an endless responsibility of management that cannot be avoided. The principal effect of money is to create dissatisfaction when pay is perceived as inequitable. The principal effect of pay increases is to remove dissatisfaction, not to create satisfaction. It is a temporary decrease in satisfaction, not a long-term increase in motivation. The term motivation is used to describe feelings of accomplishment, professional growth and recognition, which are experienced in a job that offers sufficient challenge and scope to the worker.
Motivation factors increase sustained satisfaction, which in turn increases productivity.
Herzberg recommends job enrichment as a means of introducing more effective motivation into jobs. Job enrichment is the deliberate enlargement of responsibility, scope and challenge. Job rotation is the movement of an individual from job to job without necessarily increasing responsibility at all. Job rotation is unsatisfactory as a motivating tool.