But in reality, few resellers chose to buy directly from Apple due to the enhanced service and logistical support they receive from wholesalers. Through our open-sourcing model, resellers will contract with wholesalers, giving them the flexibility of choosing whom they will do business with. Due to changes in volume requirements, a small number of dealers who deal directly from us now will in the future buy from wholesalers through an open sourcing model. We believe that using our wholesalers to manage our logistics will improve Apple's overall service and product flow to the channel. However we constantly monitor the number and type of resellers to optimize our market reach.
Recent studies show that catalog sales are growing quickly.
We're not making it more difficult for Mac catalogers. We want to encourage catalogers that provide high quality sales, service and support and are advocates for Apple. Remember we are going to encourage channel partners that are market segment focused and are Apple advocates.