The deal allows content from Amazon to be deeply categorized in the LookSmart directory. That means Amazon will likely appear in response to a wider range of queries, so its traffic from LookSmart partners such as MSN Search should increase. LookSmart did not release how much the Amazon deal is worth, only that it is the largest such deal to date. Overall, it would be foolish to see the recent layoffs as a sign of LookSmart being on the ropes. Such thinking simply doesn't take into account the completely new paid inclusion business model that LookSmart is following, which should be successful, given that its search partners are looking for cash.
New bar set so low management ought to be able to get out of bed in morning and fall over it.
On 4Q Revision SiliconValley. Click here to learn more about becoming a site subscriber. Corp. All Rights Reserved.