A primary source of customers for your business is the large number of people who are new to your community or who may be just passing through. Your sign is the most effective way of reaching this mobile or transient group of potential customers. Signs Are Street Advertising For most businesses the street is where customers are. The message conveyed on the street reaches people who are close enough to make a purchase. Street advertising also helps people develop a memory of the products and services you sell.
People tend to buy from businesses they know.
A sign can appeal to a given group of potential customers. If you have a particular market segment that you wish to attract to your business, your sign can be an important means of bringing these people in. The Advantages of Signs On-premise signs are your most effective and efficient means of commercial communication because they are inexpensive, always on the job, and directly oriented to the trade area of your business. Signs do not waste your resources by making you pay for wasted advertising coverage. The people who see your sign are the people who live in your trade area.