Unlike IT technology, which is constantly changing, project management is pretty stable. New tools may be announced, but good project management practices remain the same.
Project management is about rules and processes.
Unfortunately, we break those rules too easily and then wonder why things go wrong. With e-commerce efforts, that number is probably much greater. We need to start reevaluating how we implement new technology more cost-effectively. It may already be part of your organization. Lately, project management is becoming very fashionable.