You sign up by your due date so that it is personalized for you. Real-life success stories from average people. Write it down and stick it in your wallet to use from any phone anywhere. Sign up for more free minutes if you want but the 10 minutes is yours just for giving them your name and email address. Then get on their mailing list for future company promotions.
Promotions range from things like post-it notes, pens, mugs to more specialized gifts.
Nothing to buy. Just give them a review of the previous month's music and they will send you a free cd every month. Catalogs Home catalog and fashion catalog. This is the most requested catalog by my visitors. These gals have their act together, and their website is adorable.