Verbal interference in a perceptual comparison task. Ten tips for better focus groups. Planning and recruiting the sample for focus groups and in-depth interviews. Studies of interference in serial verbal reactions. The class is a lecture-discussion format.
Material is from the text, readings, and lecture.
The other readings are selected journal articles and book chapters and are on reserve at the University library. In addition, you have the option to revise the paper, using the comments provided by the instructor. If you submit a revise version, the grade for the revision will be used in place of the original. The final grade is based on a fixed scale and the culumative score across the assignments and examinations, expressed as a percentage of the maximum possible score. Plus and minus grades will be given for scores in the upper and lower thirds of each grade range.