Clearly, the industry is not impressed. This is an action which is unjustifiable and illogical. It hurts the consumer and the industry alike. Mehta claimed that the companies have been badly affected. Shah said the impact could not be assessed now.
Retailers say they are being harassed on account of confusion regarding the local taxes.
All other products carry the printed MRP inclusive of local taxes. All the pharma companies have to do is to print three prices on the labels. We would like a law to be implemented. Our retailers are having a lot of problems with local taxes. They can't show it on the bill and the consumer feels he is being cheated.