Donations are in the form of paid subscriptions for these magazines. The ATMoB member contacts their local library with an offer to donate a magazine to the library. Charlie has a format outline currently used on the Reading Public Library magazine rack.
Publishers are able to expand their readership, and possibly add new subscribers.
Do NOT forget to publicize your efforts in your local newspaper. Get acquainted with the editor of your local paper. The number of libraries available to ATM members is quite large. The positive educational impact each of us can have through this program in our libraries is substantial especially if we pool resources. Please think seriously of joining with one or more fellow members to make a difference in astronomy awareness in our communities.