First, buy the freshest roses possible. Your roses should be in a loose bud stage with color showing but not wide open. Always cut the ends as you do, maybe a couple or three inches off. If the stem is very long it is hard to get water working all the way up to the bud. If you still have problems, try cutting the stem even shorter.
Roses often come in from abroad, which is time consuming and hard on the flower.
All Flowerbud roses are sourced in California and arrive within 24 hours of harvest. They have slightly smaller heads than imports because of the shorter growing times in California rather than the Andes, but the product here is better. All rights reserved.