Many of the world's most famous diamonds, including the Hope Diamond, are set in platinum. Platinum is among the finest, purest and rarest precious metals. It has an understated elegance that appeals to both men and women. One of the strongest and most enduring of metals, it is also one of the heaviest. A piece of jewelry containing 90 percent pure platinum weighs 60 percent more than a 14-karat gold piece of similar size.
Platinum is ideal for jewelry that's worn everyday because it shows little wear.
It's also hypoallergenic and resists tarnish. Platinum jewelry is pure. In the United States platinum jewelry generally contains anywhere from 85 to 95 percent pure platinum. A professional jeweler can explain these platinum markings to you and assist you in selecting platinum jewelry that will bring pleasure to you and the recipient for years to come. Platinum is rare.