ClickRadio plays songs in a customized radio-station format. During idle time, the tuner tries to connect to the mothership to get new songs and content for the stations. The mothership usually downloads four new songs at a time. The listener's responses also determine what types of advertisements go to each user. ClickRadio is a free service.
Revenue is generated through advertisements played during the programs.
Each hour of music includes less than five minutes of advertisements. The listener does not have the option of what particular song to play. Federal regulations dictate for ClickRadio, just as for broadcast radio, how many times a particular artist or song can be played within a specific time period. ClickRadio plays the same artist no more than once an hour. ClickRadio includes music from 40 different genres.