The companies who have been most successful so far are those that are spending real resources on CRM strategies. Expect the need for some extraordinary cultural changes, because effective CRM requires a huge commitment, from measurement changes, compensation changes, and more. Companies like Hewlett-Packard and Royal Bank of Canada are successful. The human body was designed to walk, run or stop. It wasn't built for coasting.
Perpetual optimism is a force-multiplier.
Inc. All Rights Reserved. Use of this site or any contents constitutes acceptance of Terms of Use. Other trademarks are used for editorial and descriptive purposes and are the property of their owners.