If this is too pricey, consider buying a color scanner and scanning your photographs into Internet-compatible files. An added benefit is that the information on your site can be maintained and updated much more quickly and economically than paper brochures, which have to be reprinted with every change. If you don t want to do away with printed materials entirely, consider using them for information that does not require frequent updates. And make your printed materials work with your Web site by including your Web address on items like business cards, brochures and letterhead. Register your site with several search engines, for example, Lycos, InfoSeek, and Yahoo.
Many search engines charge little or nothing for registration.
Web design companies can provide you with a list of search engine providers, and even register your site with all of them for a fee. There are also sites on the Web that will register you on several engines at no charge. Make It Stand Out One of the greatest advantages of a Web presence is that you can give your business the image you want it to project. A small business owner can have a Web site that looks as good as the sites of multi-million dollar firms. Photographs are one way to enhance your site.