The student will identify and develop marketing research criteria to create strategies used in retailing, sales, advertising, and international operations. The students will increase and refine their understanding of the marketing activities using both psychographic, culture and demographic information. This will enable to student to apply this knowledge to avoid many of the previous marketing mistakes American companies have experienced. Marketing Research is a relevant, fun, interesting, and challenging field of studying our economy, our lifestyle, and our physical well being and using this data to directly or indirectly influence our marketing activities. This course includes sampling, questionnaires, field surveys and preparation of reports used by organizations to develop new products and services, to modify new products and services, and to change products and services.
Marketing has many high paying jobs and career opportunities.
Marketing is also one of the best ways to the top. Thirty eight cents out of every dollar spent is spent in marketing related activities. You will be required to take two quizzes. Each quiz will consist selected essay questions from the Review Questions assigned. The first quiz will cover Chapters 1-10.