Some publishing company, mega-bookstore, or professional association must have constructed a profile of the average American reader, or various profiles representing ages, incomes, or geographic breakdowns. I'd be curious to see that data, and to see where epublishing fits into it. I think a growing number of folks are getting teched out. Some have begun to remember a life before cell phones, beepers, laptops, and palmtops. They may not be able to live without these things now, but they don't necessarily associate this techno-impedimenta with relaxation or fun.
Many people sit before a computer screen all day at work.
The best novel in the world may lose something when it takes on the dimensions of a standard office memo. There are a lot of reasons why e-publishing should take off, considering the advantages the system offers everyone. The advantages of ebooks for publishing houses are well-known. A billion dollars worth of current inventory is immediately dated. Epublishing is automatically designed to eliminate the bookstore middleman.