It's not like a mailing list for the newest gadget or an interest in a particular film or singer. I realized I need to grow the list tremendously, while keeping prices relatively low, to encourage sponsors to sign on. If an advertiser can be convinced there is a high percentage of viewers with a specific interest in their product or service, they'll naturally be more inclined to advertise on your site. Quite possibly, they'll also be willing to pay more to show their ads to this group than they would to a general cross-section of Web surfers. And if demographic information on your visitors is collected and can be provided to your potential advertisers, this will also add value to your site's potential.
Most companies love to get the word out to a young, affluent audience.
Knowing what and how to charge for advertising The current industry standard rates for CPM vary greatly because of these factors. There is a good Web Ad Rate Guide at AdResource. Owens uses a multi-tiered approach to his advertising rates. So far, it's worked for Owens. He's increased his mailing list subscribers from 8 to over 100,000 in a little more than a year.