About persuading them. About meeting wants. About conveying a sense of trust. Americans love advertising and marketing. My favorite example is not the subtle refined example of professional advertising found in the mass media.
People walk mesmerized through a sea of beckoning messages.
Sound and sight, smell and taste, pictures and words, combine to beckon people this way and that. Sense and sensibility, folly and frivolity sit next to each other. Hawkers at a county fair are some of the best marketers on earth. They can size up each passing person and change their pitch. There are not necessarily hard and formal rules for advertising and marketing at a county fair.