Many reporters have trouble writing second halves of stories. Some turn in pieces that start well, develop for a few paragraphs, then trickle off into unrelated paragraphs, then unrelated sentences, and sometimes sheer gibberish, with no ending. Others write fine short pieces, but cannot produce a long one or a complex one, often the same thing.
Many reporters write news easily, but struggle with features.
Reporters who know only this form must write in it, and editors who know only one form must edit in it. They have no choice. After that point, the form has no structure whatever, except order by declining importance. No development, no sectioning, no logic, and no ending. Readers cannot understand unstructured information.