The original marketing plan was to sell direct to the consumer. The response from the players was great. The response from the Dealers and International Distributors convinced them that they should change the business plan from selling direct to the customer and attend the NAMM show in California, setting up a USA Dealer and International Distributor Network. The company was officially launched at the 1994 NAMM show and began to build their Dealer and Distributor network. In mid 1994 the company hired production manager and inlay specialist Ray Memmel.
Most guitarists are still very traditional and prefer the tone of an all wood instrument.
Late in 1996 the company introduced the RMC Piezo and Polydrive system. This 13pin system uses the piezo pickups as the MIDI or hex pickup for use with the Roland type 13 pin guitar synths. This was the beginning of the 'technology direction' for Brian Moore Guitars. The customer response to the models with Piezo and 13 pin technology was fantastic. In addition, in 1997 Left handed models were introduced on the C-Series guitars at no extra cost.