On the inside, special attention was paid to creating customer-friendly details that also allow for effective communication of the dealership's product and service offerings. Designed for the customer's convenience and expectations, the new image program offers ample seating and multiple opportunities to learn about the products without the pressure of a salesperson. New elements include an Info Center with chairs and tables, a kids' play area to accommodate customers shopping with children, and an attractive curved wall that has the dual purpose of providing a graphic backdrop for vehicle displays and ensuring privacy for sales consultation areas. Dealers who have already opened facilities with the new look have been very pleased by the response. New car sales increased 65 percent in the first three months following the grand opening of the all-new Greg May Honda in Waco, Texas.
People walk in and look around and talk about how pretty and open it is.
The new look is light, refreshing and customer-friendly. By year-end, it is estimated that a third of the dealers will either be under construction or operating from an upgraded facility reflecting the new look. Honda urges all dealers to begin making plans now to implement the new image program and begin reaping its results. The sales results of those dealers who have embraced the image program speak for themselves, and the enthusiasm of the customers and employees are reflected in improved QDS scores and employee morale. For many Acura dealers, the image program is an opportunity to give their stores a needed facelift, says dealer relations liaison Conrad.