This is a good way to communicate ideas. We never create a form at random. Context is far more important. We aim for a certain mood or atmosphere an anchor that will give the visitor a sense of stability. Our designs are often based on associations.
Recognisable elements have to be part of the concept.
He goes on to mention the three retro refrigerators that Kinkorn used to display methods of preserving vegetables, meat and dairy products. Meevis regrets that the budget for this exhibition wasn t big enough to cover a machine for dispensing cooking-related smells. I ask if the elimination of this machine had something to do with the luxurious nature of the exhibitions they design. No, he replies. Often the design looks more expensive than it actually is.