Simply, it acts as a kind of virtual census taker to provide insight into the behavior and preferences of Web site visitors, including the ability to track the effectiveness of marketing campaigns, real-time feedback on new and returning visitors and analysis of which areas of the site are driving the most traffic. The SiteWise service, which will rely chiefly on NetIQ's tracking abilities, is also designed to become a major complement to Akamai's EdgeSuite offering, which offers content delivery requirements for whole Web site delivery, dynamic page assembly, streaming media delivery, geo-location and personalization, local and global load balancing and business intelligence. As an additional component of the alliance, NetIQ will incorporate Akamai's content delivery and geo-location services to enhance the performance and functionality of WebTrends Live and WebTrends software. John Shumway, general manager of platform services at Akamai has a theory why so many Web frims are seeking such analytical services. The Akamai SiteWise service is available immediately with Akamai's EdgeSuite offering, and can also be purchased independently of other Akamai services.
Prices vary upon individual needs.
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