It's our biggest and boldest Internet venture, and the results have been extraordinary. Strakosch describes their industry-specific search engines as huge time savers. Rather than go to 10 sites a day, or go to a general content search engine like Yahoo and get 2,000 useless hits, specialists know that our information is organized and prioritized so they only have to go to one site. It now has a base of 20,000 members.
Revenues come principally from ad sponsorships.
He says major advertisers are attracted to the web sites because they know they're reaching the exact audience they want. Ads will soon include lucrative employment classifieds and equipment auctions. This article was republished with permission from the publisher.