Not everyone wants the same thing from a law school. The first thing you need to do is to clarity what you are looking for. Some students may be limited to a particular geographic area by inclination or necessity. Others may have had enough of Oswego and need to go someplace warmer or more urban. I once had a student who thought nice weather would be a distraction.
Most law schools have a variety of special programs.
For example, someone who is interested in litigation should look at schools with clinical programs. Special programs in a particular field can be a real attraction. Some law schools allow the opportunity to take classes taught by professors in other departments on topics like the environment or economics. Specific factors relative to each school. If you are a student with a 2.5 GPA you are likely, barring spectacular LSAT scores, to have to scramble to get into law school at all.