That's too rambunctious for many markets so most are then diluted with pure spring water and chill-filtered before bottling, reducing proofs to the 80's. Many a purist, Scot or not, bridles at this diminution of strength. This led to formation of the Scotch Malt Whisky Society. It selects, bottles and distributes cask-strength single malts as well as a newsletter. Edinburgh-based, it has a New York office at 244 Madison Avenue.
Most single malts reflect clearly the distinctive climates and landscapes of their birth places.
There are Lowland whiskies such as Glenkinchie, Inverleven, Lomand, and Ladyburn, made in a region less geographically dramatic than the Highlands and with more temperate weather. These characteristics are evident in whiskies which tend to be soft, mellow and gentle on the palate. Highland whiskies rise from rugged landscape, mountains to coastal sites, and are subjected to ever-changing weather. These factors are reflected in the character of its whiskies which embrace wide variations. Generally, Highland single malts are well-rounded, robust and dry, sometimes with a hint of the sea.