There's nothing wrong with the Beam-It technology alone. When you walk into an elevator and hear music, it's the company's choice to supply people with music in their elevators. And they pay royalties for that choice. But they must pay royalties for that choice. We can turn on the radio to listen to music.
Radio stations earn their money from companies who PAY to have their ads played.
The radio station PAYS royalties for the music that they air. If you choose to buy a cassette player, and feel the need to play your music that way, you choose to buy a cassette. Then, if you choose to listen to music via CD player, you buy a cd player. If you want a computer, you buy one. Cool, now I can put my CD into my cdrom drive and listen to music.