Employees are encouraged to work in teams and think cross-functionally to enhance quality, minimize costs, and improve customer service. What this means to publications managers is that they may be asked to contribute writing resources to marketing documents. Or the Marketing department asks for a technical edit of their own first draft of a brochure. As a manager, you may have to come up with the resources from among the members of your department or even hire a contractor who does marketing writing. As high-tech industries have matured, the marketplace has become more competitive.
Profit margins are down, downsizing and mergers are commonplace.
Businesses that most profited by the defense industry have been struggling to re-tool and focus on private sector business. But across the board, competition is fierce. By increasing the skill set of your writers with marketing writing you make them more valuable to your department, and your department more valuable to the organization. Trends in the Technical Writing Profession Technical writing, as a profession, is also maturing. The profession is considering accreditation standards.