This report provides data on cigarette advertising expenditures for 1988, comparison data from earlier years, and rankings of cigarettes among all products and services by advertising expenditures. From 1975 to 1988, the proportion of total expenditures for each of the five print advertising categories decreased, while the proportion of total expenditures for each of the promotion categories except free-sample distribution increased. Rankings among All Products and Services Cigarettes remain one of the most heavily advertised products in the print media. Persons who smoke lower-yield cigarettes may believe these products to be less hazardous and thus may be less motivated to quit.
Promotional activities differ in important ways from traditional advertising.
Sponsorship of cultural events may facilitate the targeting of certain ethnic and racial groups. Numerous policy options for stemming the promotion of tobacco products are being considered within the public health community. Further discussion of these and other ideas will continue at federal, state, and local levels of government. Federal Trade Commission. Report to Congress pursuant to the Federal Cigarette Labeling and Advertising Act, for the years 1982-1983.