We examined this by looking at what was mentioned and linked to on the page. A more expressive style would focus on feelings, people, and relationships, while the instrumental style might show itself in reference to abilities and achievements, material goods, and organisations and products rather than people. Various measures might relate to this dimension. We counted links to other people, compared with links to non-personal sites. Women also show more awareness of, and engagement with, the visitor to the site.
Many home pages show pictures of the author.
We thought there might be gender differences here. This is often a piece of clip art, like a cherub or a generic silhouette. The big difference was in the other two categories. So, in the small sample we looked at, there are some interesting gender differences in personal home pages. Women's pages are sometimes longer, contain more links, and show more awareness and responsiveness to the reader, in various ways.