Messages have to be created for consumers to understand not only the intangible benefits today, but also the long-term benefits of the technology. Farmers, who have credibility, have to start talking about the positives of the technology. Technology companies, food companies, and consumer groups have to provide information to the consumer about the benefits of the technology, as well as the risks and what we do not know. At the end of the day, let the consumer decide. The GMO issue has to turn into a rational two-sided dialogue.
People have to talk to people with open minds.
It's a question of talking, listening, and at the end of the day, I suspect, compromise. Let me use the analogy of the snowball rolling down the hill. The GMO issue has been one where the growing global controversy has reached the United States. It's like the snowball rolling down hill. It's been rolling faster and faster.