In your answer to this question lies your success at marketing on the Internet. You see, a Web site is like a store built on a dead-end street.
Nobody comes by accident.
Like any business, so long as you have a good product or service, the more people you can get in the door, the more sales you're likely to close. To get more people in the door you must understand people's four motivations to surf the Net. Information Motivations Presently, the great bulk of Internet users are looking for information. This takes two forms. Often people come out of curiosity.