C ontent C ontent is the base of your e-zine. Your content needs to be well-written, expansive and worth writing about. If you write well - write. Even the best topics, issues and angles can get lost in a mess of misspelled words, incomplete thoughts and run-on sentences. Be sure that your content is clear, concise, grammatically correct and accurately spelled.
P ick a topic that is expansive enough to continually write about.
Choose a topic that is worth writing about for you and worth reading to your potential subscribers. S ubscribers S ubscribers are very important as well - if not more important. T he more subscribers you have, the better. People are impressed with big numbers. Hearing that thousands of people read your messages makes you and your message sound important, interesting and useful.