Seeking greater selection or more competitive prices, big retailers began to polarize at both ends of the cost spectrum. As part of controlling costs, discount retailers limit their selection of merchandise. The small specialty retailer can hardly compete. On top of that, franchise and chain operations invaded Main Street. Local pharmacies have been replaced by drugstore chains, and the corner bakery is a La Petite Boulangerie.
Nothing requires changes in retail strategy as much as the Internet.
It was bad enough when customers might drive down to the mall, but the Internet makes it possible for consumers to have literally a world of retailers at their fingertips. You could quit - which I might do since retail is not in MY blood. If you can't beat 'em, join 'em. Second, you can buy a franchise outlet, building your business by associating with a national name, recognizing the trend toward chain and franchise stores. You can leverage off the national presence and advertising they offer.