Those whose access is subsidized or completely paid for by others are somewhat more concerned about cost, quality of information, and payment mechanisms. Navigation Services Respondents could choose more than one answer to this question. They are also prime places for advertisers to put banners and are one of the most successful examples of advertiser-supported services on the web. Recently, many of these sites have been expanding their services and building affiliations with content providers, online merchants, and more. In addition to performing regular searches, users can also get the latest headlines, check on sports scores, translate a page to other languages, look at stock prices, chat with friends or celebrities, get today's horoscope, apply for a Visa Card, see if they have won the lottery, track their UPS packages, download free software the list goes on.
Many sites offer personalization of the content and free email accounts as well.
An important question for future surveys will be to find out how loyal users are to a particular site. Respondents from the US, males, and experienced Internet users are more likely to have done this than other categories of users. Still, this figure is surprisingly high and we are currently looking into different explanations of this result. Reasons for Not Purchasing over the Web Respondents could choose more than one answer to this question. In fact, having a bad experience was the least cited reason for not making more purchases on the web.