The more important determinant is hiring somebody who has the experience and confidence to make a decision and take a stand. If you can't afford that expensive marketing talent, be willing to break the job up into its component parts and hire accordingly. Leave the strategic direction to the principals of the firm, the sales director or, if need be, an outside marketing consultant. Program execution can be undertaken by an experienced marketing coordinator type, someone with three to five years of experience, who is capable of tasks such as working with outside vendors in developing the public relations program, getting the brochures designed and printed and making sure that the direct-mail lists and the database files are updated. The hiring principles center on broad experience, the ability to get things done, the mentality of a self-starter and attentiveness to discipline and detail.
Marketing is now a major investment for the average small business.
Quite often it has been ignored or placed in the hands of the CEO's spouse or kin. As the battlefield becomes more competitive, marketing can be the defining element that separates the winner from the loser. If you're at a point where your marketing is suffering, get professional help. It will be the best investment you've ever made. Earliest info on new businesses, homeowners Sales Prospecting Center Real info, real opportunities.