To get you on the road to thinking about the kinds of approaches you might use, here are several examples of sales training methods used by some small retailers. An excellent method for developing a salesperson's skills at learning customer needs is through role playing. Role playing consists of acting out the customer-salesperson relationship by the salespeople. One person plays the part of the customers, and the other plays the part of the salesperson. Next time around, they reverse the roles.
Role playing enables salespeople to see various sales situations from the customers' point of view.
Such meetings offer an excellent opportunity to discuss the features of new product, changes in store policies, new merchandising strategies, or other matters relating to the store's merchandise and services. These sales meetings do not have to be formal and precisely scheduled events. Instead, you can conduct them right on the sales floor during slack periods or shortly before the store opens for business. The next meeting might focus on changes in the store's merchandise returns policy. The meeting after that you might talk about the sales strategies for the upcoming inventory clearance sale.