You don't just click your way to fashion nirvana. The actual purchases you make are almost beside the point. With over 250 full color photographs of interiors of 50 stores, it illustrates that the role of such establishments isn't in simply selling clothes, but as an interior for people to go to for the pure enjoyment of being there. Shops and boutiques are perhaps the oddest interiors to design. They have no real identity in and of themselves.
Most stores model themselves on the home, the office, or the art gallery.
Some are a hybrid of environments. Some are a colorful Disney fantasia, others a study in prison yard austerity. But always they are something else. A store is never just a store, though few architects and designers take advantage of that fact. To step into a thoughtfully designed boutique is to literally step into a fantasy, to enter a purely artificial world.