The selections include items about broadcast television, news, advertising, filmmaking, multimedia, digital technology, virtual reality and the internet. Copyright Cleared Videos Scanning Television fills a gap in the media literacy materials available for use in the classroom. Many textbooks are now available, but videos that provide a good selection of provocative and relevant examples of broadcast television are scarce. Teachers are often told to collect their own examples, by screening and dubbing in their spare time. Scanning Television offers a broad selection of copyright cleared, classroom-tested examples of relevant and provocative videos, chosen by leading media literacy educators.
Media literacy is concerned with the process of understanding and using the mass media.
It is also concerned with helping students develop an informed and critical understanding of the nature of the mass media, the techniques used by them and the impact of these techniques. More specifically, it is education that aims to increase students' understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality. Media literacy also aims to provide students with the ability to create media products. Simply put, media literacy helps students to look carefully, and think critically. All media messages are constructions.