The activist group People for the Ethical Treatment of Animals, blocked from posting billboards in U.S. cattle country claiming a link between male impotence and eating meat, said Monday its plans have not stalled and it will make its point in public bathrooms. PETA's plans to erect billboards promoting vegetarianism have gone limp throughout cattle country where advertising companies have found the message too racy to run,'' the Norfolk, Virginia-based activist group said in a statement. People for the Ethical Treatment of Animals is known for its dramatic animal-rights protests. The group said it planned to buy space in bar and restaurant bathrooms and post the ads inside the stalls.
Many men care more about their manhood than their health.
Bruce Friedrich, PETA's vegetarian campaign coordinator, told Reuters. Friedrich said the group plans to post the ads by the end of June. In addition, PETA hopes to place the ads in certain magazines and newspapers, he said. PETA said it tried to place the ads on billboards in cattle-raising states, but advertising companies refused to lease the group space. The thrust behind PETA's provocative new campaign is research showing that fat and cholesterol in meat and other animal products clog up the arteries going to all organs, not just the heart,'' the group claimed in a statement.