Your Marketing Plan Sales are the heart of business success. Many start-up companies create a detailed marketing plan and begin implementing it before they even have a product. They want to test the marketability of their product or service.
Marketing is strategic planning, while generating sales is closer to a tactical plan.
Selling is a method of implementing a marketing plan. Promotion, publicity, even product pricing are other components of a marketing plan. I discuss selling and why people buy products in more detail in Thinking Like An Entrepreneur . Be careful to target who receives the mailing and to test the mailing before committing yourself to a larger more expensive mailing which will prove unprofitable. Personal Sales Calls involve taking your product or service around and demonstrating it to people who might be interested.