The industry is still very much in its infancy and in terms of the technology there is clearly a long way to go. An XML based format seems likely to be the solution, but there is no clear standard yet, just several popular formats, some XML based and some not. In bringing content to small sites, even if standards are agreed, it will probably be a long time before anything other than HTML or JavaScript code snippets are an acceptable format for them to add content with. That said, many have jumped at the chance of attaining further revenue and recognition from their assets, in what has been and continues to be a precarious time for content companies. Overall it is clear that although online syndication should be approached carefully, it is essentially a good thing for both content producers and content seekers.
Online syndication is here to stay and almost all Internet businesses can benefit from it.
Share your advice now . Add your response using the box below. Consider posting your own advice on the subject.