Others may use it primarily to study and express the unique aesthetic properties of a particular medium. But no matter what the project, constituency or site, media educators share some beliefs. Media have commercial implications. Media have ideological and political implications. Form and content are related in each medium, each of which has a unique aesthetic, codes and convention.
Receivers negotiate meaning in media.
Finally, media literacy educators in principle agree on a pedagogical approach. No matter what the setting or project, but particularly for formal learning, media educators insist that the process of learning embody the concepts being taught. Stressing as it does critical thinking, it is inquiry-based. Touching as it does on the welter of issues and experiences of daily life, it is interdisciplinary and cross-curricular. Suggested Discussion Questions Dr. Gerbner says having more channels doesn't give us greater diversity, but only more opportunities to sell the same kind of content to different audiences at different times.