Press releases are helpful before or after an event. Samples from the NIH and the Dana Alliance for Brain Initiatives are included in this section. Newspaper and local radio calendar listings should be included in your list of contacts. Letters to the Editor and Op-Ed pieces also provide excellent opportunities to discuss issues and events. Letters should be brief and focused on one main theme.
Newspapers always reserve the right to edit.
Op-Ed pieces help to bring reader attention to issues or events. The piece should be written by a person who is an authority on the subject matter. Here too, the paper reserves the right to edit. In alerting the media to your Brain Awareness Week program, remember that your participation in an international campaign may make your individual story more newsworthy. Don't forget to mention local partners and sponsors.