So almost all smokers that they can't experiment with it or try it at a party even a couple years later. It's just so incredibly powerful. But if they make it out a year, that's very solid, and the other good news is that the withdrawal symptoms, the true withdrawal, the physical withdrawal symptoms that people suffer from tend to be shorter. That's measured more in days and weeks. It's really just the urges and the cravings that tend to last.
People have to keep struggling with.
Well, this has been very enlightening. I know I'm thinking about people, and we all know people in our lives who've quit or are trying to quit. Oh, how sweet. And she chewed the gum, and she thought her jaw was falling off. And I think she was in a program, and she made it.