You can call your station anything under the sun. Part of your identity is also a catchy motto. Spend time on programming Unless you already are a radio station you should spend some time planning out a proper programming schedule. If you have a live show, keep to your appointed times so your audience doesn't have to hunt around. Experiment with the length of time between music sets and breaks.
Plan shows with themes.
Don't just throw up a sequence of music and expect people to stay. Test your signal Get friends to listen in on your station. Experiment with different compression settings. Consult the help pages . Build your web site One of the great advantages of Internet Radio is that you can lead people right to your web site.