Dr. Vereen, that's the question. There are media buys for ads. That occurs in April and May of every year for the following season that starts in September. There's a menu of choices that each network has to satisfy that obligation. It can come in the form of ads, not only the ones that we've created, but also other public service groups that are related to the drug issue can get credit.
Programming is another way to satisfy that requirement.
ABC itself came up with the idea of creating a Web site so that kids and their parents could get information about the drug issue. They came up with their idea on their own, and they got credit for it. They made the argument and they got credit for it. No, it's a public service obligation credit. Now, there's a value attached to it, but how they choose to satisfy that obligation is up to them.