People only remember, they say, by relating one thing to another.
A position is where you put a product or service in somebody's life or mind and in relation to other products. When you find out, you can then position your service to meet specific needs of targeted public. Our message is key in communicating who we are and who should buy our service. Attitude comes across by way of answering the phone, the message on business cards, etc. The TONE of your written message is important in reinforcing a positive image about yourself.