And it's a curious thing, but if you visit any one of these sites, you'll find that on its front page it links to the others. By the simple act of linking, which is, after all, the kernel of the Web, these sites deliver circularly circulating traffic to each other, and that traffic keeps them all afloat. But independent sites have nothing to lose from mutual support. And neither do small business sites. The network is called i2k.
Membership is voluntary, invitational, and limited.
Like a portal, i2k offers a directory to its member sites. Like a Web Ring, the network permits visitors to skip from one i2k site to another. It's a popular, much-respected site, and over the years it's built up a strong audience and a powerful brand identity. Extend it, of course. Many of these sites are not well known, and few of them have made it into Yahoo.