Human beings haven't changed substantially despite the many changes in technology and society, for there's a basic nature or core to our humanness that will continue to make Extension's focus on people the right way to go in the future. In this regard, I want to make five observations. Using Information Is the Key Using information is the key issue of the information age. The real challenge of our times isn't producing information or storing information, but rather getting people to use information. In the fields of medicine, nutrition, education, agriculture, and other fields of knowledge, the technological advances have far outstripped the willingness of human beings to apply new knowledge.
People use information.
Computers and organizations store information, but people use information. Extension has a great deal to offer in pointing the way to increasing the use of knowledge in the future through its people-orientation. Information Is Imperfect Information use is constrained because information is imperfect . It must be interpreted and placed in a context. Again, then, people come to the forefront in dealing with the imperfections of information.