Exclusive rights to reproduce protectable subject matter arise automatically, and copyrights last much longer than the probable shelf life of most works. Brown should consider copyright registrations, but that is not compelling unless more is at stake than simple mousetrap instructions or ads. Brown and her employees must try to preserve the confidentiality of all such information. Brown faces possible liability only if she engages in overt industrial espionage or, more likely, recruits employees from competitors. Before doing the latter, she should consult counsel.
Most people know enough about real property to roughly balance costs and location.
They also know to clear title before making a purchase or commencing construction. Searches do not make a new product more appealing to the public, but they help ensure enjoyment of hard-won market success. They offer comparatively cheap insurance against the risk of, for example, retooling and advertising costs or inventory losses. Yet, few people starting businesses have equivalent knowledge of intellectual property. The more money or time they plan to invest, the larger the potential cost of ignorance.