It's attention grabbing and satisfies the consumer's need for solutions to problems. In other words, getting their advertising message in front of their most likely customers. Then propose a banner advertising exchange. Create a banner for your site, and submit it to Banner Exchange, who'll advertise it on other sites for FREE, in return for you advertising other sites on your own. The Internet works on links and trading links with other sites is important.
Most people get around the web by following links they find while surfing.
This process of navigation means the more links you have the better. Research other sites that are similar to yours and begin devloping links to your site at other pages. Don't be afraid to link to other sites, even your competition. You will find that having good links on your page add value and increase business. The reciprocal links directory is a searchable database of web sites that accept reciprocal links with sites of similar interest.