Rich men marry beautiful women.
Now the rich men need no longer bother to marry the beautiful women. In The New York Times coverage about the offer last Saturday, infertility experts drew themselves up and spoke of crossing moral borderlines. People are good at invoking such moral borderlines when science offers a new opportunity, but very poor at defining them. The models' egg deal is just another way of commercializing beauty in our society. In the animal kingdom, choosing an attractive mate is known as sexual selection, which Darwin himself wrote about.