Market has a vision of Internet commerce.
In this vision, both new ventures designed for the Internet and established businesses generate new profits, find new customers, gain competitive advantage, and provide new services. Open Market delivers this vision by separating the activities of marketing and selling to customers from those of processing financial transactions, and servicing and supporting customers around the clock. This separation enables companies to focus on running the business and building relationships with their customers via the Web, while outsourcing the complexity of managing the Internet commerce infrastructure to a trusted service provider. Commerce service providers deliver these services by running OM-Transact, the transaction management system that provides the complete backbone infrastructure for electronic commerce. These tools add commerce capabilities, such as financial processing, shopping carts, and order processing, to existing HTML content.