When talking with a print reporter, you can go into greater detail and speak in longer sentences. With radio and television, it is okay to speak slowly, as long as you talk clearly. This is important. You do not want to sound like your mouth is full of marbles or start in a normal tone of speech and let your voice trail off into the unknown. Even newspaper reporters look for good sound bites to include in their stories.
Reporters seek personal accounts of how an issue affects people.
Statistics alone do not depict reality. Your personal experiences can help others relate to your situation. Anticipate the questions a reporter might ask you. The reporter then named the worker in the article and the Denver Post picked it up for its front page. Luckily, her boss was understanding and she did not get in trouble.