Many parents, especially successful ones, are accustomed to manipulating the system to make it work for them. Resist the temptation. The admissions process is the time for teenagers to stand on their own. Parental attempts at 'marketing' or influence peddling often do more harm than good. Don't live vicariously.
Many parents subconsciously relive their own hopes and dreams through their children.
Some want children to follow in their footsteps, others want them to achieve things that they themselves never could. Having hopes for your children is natural, but try to spare them the burden of expectations. One of the greatest gifts you can give your child is the freedom to follow his or her own dreams. When the decisions come in, redouble your efforts on this score, and if necessary, remind them of the fickle nature of the whole selection process. For more tips on applying to college and getting the most financial aid, order The Fiske Guide to Getting into the Right College .