Four hours later, you can tune into that same newscast, and in the same space, see the results of those games. We can't possibly cover that many games orally or with video, so we will be able to deliver that much more information to people. We will still select the games we think will be the most interesting matchups or most significant contests, and we will feature them as we always have. Online database may strengthen link to station, increase viewing Libin says the Internet aspect is a great service for people to log in and check on scores and other data, but for stations the big draw is to bring people to the set. A lot more people watch television than are using the Internet on a Thursday or Friday night after a football game.
People do tend to tune in and watch whatever highlights there are and whatever scores.
I don't want to drive them to the Internet at the expense of our newscast. Liben points out that InstaSports is like the AWS neighborhood weather nets, which is a hyper-local element of a local newscast. The weather net allows people to see the conditions not just in the market, but in their community. With all these cable sports options that are available to people out there, they really don't need us to duplicate that kind of coverage. They look to us to provide what the cable networks don't.