Fox had at least demonstrated some fiscal prudence. Singer's movie happens to be a relatively cheap piece of filmmaking. It turned out to be a good investment. Some of the more hardcore variety eagerly monitored the movie as it moved into production with a proprietary sense of involvement. The bad rewrites and last-minute reshoots put worry into the minds of a lot of fans.
Most sites attract fans for just about two weeks before a movie opens and two weeks afterwards.
We wanted to build online communities that would sustain the fans for months. It took too long to watch. It tried to be slick without enough substance. The studio didn't stop there, though. But they clearly had some impact.