For each of these products, the chart indicates the growth of SACU imports and SADC exports over the time period 1990-1994. Penetration of a growing market tends to be easier than entering a stagnating or declining market. Similarly, the growth of SADC exports indicates an expanding supply base in SADC as well as a revealed competitiveness. Products in the upper right quadrant are therefore of particular interest for trade promotion. 5- digit positions.
Precise values are available in the corresponding tables.
The area of the circles corresponds to the 1994 value of the overlap between SADC exports and SACU imports. For each of these products, the chart indicates the international competitiveness of SADC exports in terms of their relative growth and in terms of the market share they have captured in world imports. SADC exports have been able to increase their share in international markets for all products above the horizontal axis. These products are of particular interest for trade development. Products on the right side of the chart indicate moreover that SADC exporters have been able to reach an above-average share in the world market.