Here is a quick list of some of the more creative ways to promote transportation options. All of these ideas are proven successful events that your group can consider organizing. Transit Displays and Activities - organizing events on the public transit system is surprisingly easy and effective for reaching a wide range of people. For some events, the permission of the transit officials is needed, and is often fairly easy to obtain. In Toronto, the subway system provides a sheltered, defined space for some events and displays.
Participants buy a day pass from the TTC and ride all day.
Go Green Days - successfully organized in Peterborough, the idea is to challenge people's ideas about transportation. One component was to make the local transit free for a day. Kids were taught about the bus system in classes and taken for rides on the buses. Street Openings - closing the streets to cars is a wonderful way to open the streets up for community use. Money - closing the streets takes money to pay the police to divert traffic, so you'll need to sell booth spaces for vendors or community groups, host a beer garden or have sponsors.