To devote more attention and money to lobbying via establishing a Political Action Committee to promote and protect the research industry. So, our funding goals are smaller and more targeted and, therefore, more achievable. This is accomplished by helping both researchers and client companies better understand the needs of today's respondent. Therefore, CMOR has developed these recommendations for suggested actions to preserve our vital respondent resource. As new facts are uncovered from current research, these recommendations will be updated.
Respondents are the lifeblood of the opinion and marketing research industry.
They should be respected, valued, and protected. All interviewers, before conducting an interview, should complete an accepted industry training regimen. The respondent should be assured of confidentiality in the introduction. When asked, the interviewer should disclose the length of the survey to the respondent. The general subject matter of topic of the interview should be disclosed in the introduction to the respondent when it won't bias the outcome of the survey.