I promised myself that no questions were direct character attacks but legitimate questions and that if I answered them in a very honest and positive way, I would look much better than I did before. Thus, by looking at audience members with questions as potential supporters rather than potential enemies, I was able to stay positive and I believe I was looked upon favorably by the audience. Passion When trying to appear to be worthy in the eyes of the voter, it is important to appeal to them on an emotional level. Thus, you should use passion to give your campaign speech a sense of purpose. People essentially like candidates who seem like real, down to earth people.
Real people have emotions and feel strongly about certain issues.
You are more likely to connect with your voting audience if you frame yourself as being passionate about similar issues. In his 1992 campaign, Bill Clinton told real stories about his upbringing and his family, giving his campaign a sense of purpose. Thus, by injecting a sense of personal passion in his campaign, Clinton connected with voters on a very personal level. You can do the same. All you have to do is emphasize the issues you feel strongly enough about to merit running for office.