Customers are tentative when it comes to giving out their credit card number when they want to buy something online for fear that they might be getting scammed. All of these factors play into potential lack of consumer loyalty on the Internet. There's no question that online businesses are huge money makers. He's done this by offering reviews of his products and giving customers incentives to return to his site. Bezos is not the only merchant who has been concerned with building customer loyalty.
Members can view the record or leave feedback of their own about the other trader.
Like Amazon, eBay traders also have personalized updated pages about their transactions. By offering discussion forums or chat rooms for their customers, eBay is allowing its customers to interact with the site. Loyalty, though, might be harder to achieve online than in the real world. Some merchants are realizing that the only way to get their customers to come back time and time again is to pay them to do so. E-commerce companies are realizing it could take more to keep their customers from straying to the competition.