We have so many products, no one would browse through them all to find what they needed. The new site mixes all the products and services according to subject matter. Because customers can easily find what they want and need. So that is the lesson. Just as with all selling, we must determine the needs of the customer and then prescribe a solution.
Most web sites are brochureware.
Spend a couple of hours wading through it and see if there is anything you want. I also expected to make more changes based on what we might learn with this change. Each day I go over the numbers and marvel at them. If your address is incorrect or incomplete, we will NOT be able to process your request.