There is something called marketing. Not enough is invested in either. UNH does not put enough money toward the people who can generate revenue. This institution already puts a good product on the fields, on the courts and on the rinks. But not enough people know about it.
Money has to be put into the sports information department.
The staff is overworked and cannot be expected to perform at Div. I standards with a Div. An effort has to be made to draw attention to this school. No one can care about the product if no one knows about it. This school does have a geographic disadvantage.