Use Photoshop for what it s designed to do get the images in our heads and in our hearts out where people can see them. Today s photography clients are part of the MTV generation. Growing up with constant visual stimulation, they are more discerning than their parents and drawn to imagery that does not follow the normal rules of photography. Digital imaging is one way photographers can meet the challenges of marketing photography in the techno-age. Here Kevin uses Adobe Photoshop to manipulate one image from the cover shoot.
New visions keep image-makers fresh.
As a commercial photographer, Kevin finds the greatest advantage in using a digital camera such as the Foveon is involving clients in the shoot. Now I can really relate to my clients. They love being involved and I love having them come to the studio. Digital has really changed the photographer-client relationship. For some shoots, I actually plug in a separate monitor so the clients and crew can better see what s going on.