What a gorgeous home page. Flash is perfect for a site that's basically a brochure. Text flies in from the right, gets larger as it finds its place at the left margin. A sun-like cloud moves to the right and up and gets smaller. A bit of text appears where it lands.
More text appears.
A picture fills in. The whole sequence takes about 30 seconds. I'm sure this kind of animation will become the norm on presentation oriented websites. Just as animated GIFs invaded the web, special effects are coming next, and it appears as if Macromedia got there first, with a development tool and a runtime. Flash is important because it has a mature development tool, and at this time, dynamic HTML does not.