On the other hand, too much time can be spent gathering data. Additional data have a cost in money and time. The additional costs need to be weighed against the benefits of additional data. The most creative part of decision making is the identification of alternatives which prove worthy of serious consideration and analysis. Creative potential in a person needs to become creative action.
Practice helps one become more creative.
Years of being uncreative in approaching problems convinces one that there are few alternatives to be considered. Brainstorming to generate ideas is useful. A long list of ideas with many poor ideas and one or two good ones is more useful that a short list of old ideas none of which are good. Early on in brainstorming the objective is quantity of ideas. How good, crazy, unique or impractical an idea may be is of no concern in brainstorming.