For most of us, the Net is great for marketing but lousy for sales. I think fewer people would complain about poor online sales if they didn't expect a gold rush in cyberspace. I hope not. Again, you need your web site for credibility, as a marketing tool, not as your only sales tool. You must give people a reason to visit your site.
People only care about themselves.
They expect freebies. What they appreciate more than anything else is information. I load my own site with special reports, book excerpts, and original articles on marketing, selling, advertising and publicity. All of this information is free. It's the bait I lay out to reel in prospects.