It covers the basic management principles and techniques that are necessary for a successful start on a management career. The program has a general management focus, providing the new manager a solid grounding in leadership, human resource management, finance and cost accounting, operations and supply-chain management. Monday Tuesday Wednesday Thursday Friday a.m. The week culminates in a session in which new managers learn to translate what they've learned into action in the workplace.
Participants leave with a personal action plan to improve their managerial and leadership abilities.
Understanding the importance of marketing thinking and strategy throughout the organization. Creating customer satisfaction and building value-laden relationships with target customers. Competitive marketing strategies for gaining and sustaining competitive advantage in the next century.