The 78 million baby boomers born between 1946 and 1965 are starting to encounter the inevitable problem called presbyopia , which necessitates the use of bifocal or multifocal lenses. Most people notice the problem in their 40s. Populations are exploding in developing countries, where eyecare needs are met only marginally at present. In developed countries, populations are stable but maturing. Leading vision companies are seeking to uncover niches in these markets and capitalize upon favorable trends.
New materials mean glasses are lighter than ever before.
While these surgical procedures have renewed consumer interest in eyecare, technology has also played a strong role in reshaping other methods of vision correction. Advances in the treatment of cataracts , glaucoma , macular degeneration , diabetic retinopathy and dry eye are driving research among pharmaceutical and biotech companies. New technology is also a key driver in the contact lens market, enabling many people to wear contact lenses for the first time. Even the traditional modality of eyeglasses has been influenced by technology through newer, lighter-weight materials for both eyeglass frames and lenses. Internet Presents Opportunity Finally, the Internet has also left its imprint on the vision industry, forcing many companies to reconsider how they can use, or in many cases, to implement, the Internet to increase their business, redefine their existing channels of distribution and communicate more effectively with both their customers and consumers in general.