But think back. Names that sounded laughable a few years ago now seem commonplace. But today, PWC has a market and brand recognition all its own, and it's hard to believe that there was anything that came before it. But, admittedly, a profession can be different story. It's one thing to accept the new name of a product or business, and quite another to identify yourself with that new name.
People are proud of their professional titles and what they have worked for.
That's why extensive market research and thorough analysis has gone into the selection of appropriate names for the new international designation. The XYZ Global Task Force has been working with FutureBrand on the title's development. FutureBrand is part of The Interpublic Group of Companies and has expertise in the science of naming. Currently, the company has recommended Cognitor as one of the top contenders. The fact is, there's more to naming than meets the eye.