Its job is to show you things that you thought no one would ever show you, to make you think in a different way. If there's a single word it would be 'surprise'. We look at ratings in quite a sophisticated way, and ask if the programme is being enjoyed by the number of people we hoped would enjoy it. You're not looking for 10 million for everything. You are delighted when something like Earth Story gets very high ratings - it proves that somebody's hunch was right.
Ratings are a much more subtle instrument.
I'm quite a fan of some of the Hollywood gossip sites. I love Ain't It Cool News, which has write-ups of sneak previews of movies. I'm a fan of a lot of the more lateral stuff like that. I have a close circle of old friends from school who live right across the world and we all email each other with endless, rather x-rated accounts of drunken Christmas stories. It's a big part of my social life.