Color conveys more optical weight than black and white. We realize that color is not a luxury all can afford but good balanced layout is a adequate substitute and you can achieve a lot with black and white. White space is essential. It can also be in any color. It becomes a spotlight.
Rectangles are usual shapes.
Everything else conveys optical weight. This means squares,triangles, ovals, circles, elliptical shapes, cubes, and others all convey optical weight. There are a variety of ways to achieve the desired Visual Syntax but the Z is the most common. Before-Preparation 1 . If PBA or LPBT, set up interview through press office even if you know subject personally 4.