Similarly, creative techniques may be used to increase creativity. Therefore, the use of creative techniques together with a GSS may help groups think more creatively. Brainstorming is the most used and studied of the techniques. However, to further increase creativity, other types of creative techniques may be used. This paper presents a theory addressing structural aspects of both creative techniques and GSS, including testable hypotheses.
Results support the proposed theory.
Analogies produced fewer but more creative ideas. Assumption Reversals produced the most ideas, but these ideas were less creative than ideas produced by Analogies and Brainstorming. Inc. All rights reserved.