It's only one game, and it's on TV, and everyone sees it. At the Olympics, you can have 23 events going on simultaneously, so as a viewer you're held hostage by your local TV broadcaster. What the Web does is let you get those fast results based on what your interests are, not what NBC thinks your interests are. Plus, you can peek during the day at work. During the Ryder Cup golf tournament, which IBM also put up on the Web, we got all kinds of hits, especially from Britain, where TV coverage was available only to Sky TV cable viewers.
People really are hungry for the information.
We already have video from a local Atlanta TV station showing preparations for the games. One cool thing we'll have is live snapshots from all of the different venues. There's a closed cable network in Atlanta which will provide video feeds to all the world's broadcasters except NBC, which has its own system. Everyone can tap into this feed, and we'll take all 34 channels and run them through Targa boards, so that you can click on the Aquatic Center, for example, and see a live still image of what's going on there. There will be a 15-second delay.