Marketing is the planning, designing, pricing, promotion and distribution of goods and services.
These activities involve identifying and satisfying consumers' needs for products and services. As part of the marketing process, a company must examine changes and trends in society and technology that relate to its product or services. Marketing also requires analyzing how a company can improve, change, and expand to meet new and different consumer demands. It involves evaluating ones competitive position related to other companies. A good introduction to marketing can be found at the Marketing Mall .