People, generally, like people. So, if a personality can be created for a brand, it will be easier to attract consumers to the brand. As brands grow, as do human relationships, it is the emotional dimension that tends to become dominant in loyalty. Personality grows brands by providing the emotional difference and experience. An example of a value or belief is honesty.
Many people believe in being honest in everything they do and say.
An example of a characteristic is confidence. This is not a belief, but more of a behaviour. It is to these likeable values and characteristics that people are inevitably attracted. Examples of these include dependability, trustworthiness, honesty, reliability, friendliness, caring , and fun-loving . There are about two hundred words that describe personality characteristics, and these can be used for putting personality into brands.