Five Core Concepts Five Core Concepts About Media 1. All Media are Constructions.
Media are carefully manufactured cultural products.
Understanding the grammar, syntax and metaphor system of media language heightens our appreciation and enjoyment of media experiences, as well as helps us to be less susceptible to manipulation. The best way to understand how media is put together is to do just that. Media production and media analysis are the two sides of the media literacy coin. Audiences negotiate meaning. Skillful readers and viewers examine different stylistic features of a media product and pay careful attention to the context in which the message occurs.