Don't forget to include your customer's opinion to your strategic decisions. Get your customers involved. Ask them how they like your services, ask them what else needs to be added to your existing line of services. By doing this you are going to receive some fresh ideas on improving your business, and you will also gain your customer's loyalty. Improve your customer's perception.
Perception is reality.
The way your customers feel about you is their reality. Make sure you illustrate an image that you want them to have about you. Communicate frequently with customers. Your customers need to see your name even after the sale is made. Publish a newsletter, share your successes with them, announce your products and services.