The powerful results may seem like magic, but the principles behind the tapes are pure science. As you know, the human brain is composed of two halves or hemispheres, the left brain and the right brain. These two hemispheres work together or independently to help process information and control our bodies. The left hemisphere also includes defense mechanisms such as rationalization built around logic and reason. It is thought to be responsible for creativity, emotions, athletic ability, intuitiveness, relaxation and visualization.
Many scientists believe the right hemisphere is associated with emotional and subconscious learning.
For example, it is believed that the left brain views language literally and according to the rules of language while the right brain views language spatially and emotionally, tumbling the words in a process called subconscious cerebration and even seeing the words as our eyes see the world upside down. The brain halves work together to understand language both spatially and literally. The channel-differentiated messages shadow each other from conscious recognition. But on the subconscious level, where the perception takes place, the mind understands and receives these affirmations. Most affirmations are delivered in a round robin manner by a male voice, a female voice and a child's voice.