The target for their resentment is the manager who called the meeting. He is then regarded with disdain and contempt and so too will his future attempts at communicating with the work force. Our hapless manager vaguely realises that something is amiss, asks a few questions, doesn't like the answers and decides that a little incentive will fix things. The employees see the incentive through the same jaundiced eyes that they view the manager. Demotivator Croc hideouts will vary from organisation to organisation but a proactive communicative management style will severely restrict their occurrence and ability to thrive.
Measurement provides the key.
In fact it provides a whole bunch of keys which you and your team will need to refocus strategies, adjust plans and modify corporate culture as the evolutionary process unfolds. It also provides a series of mirrors in which a corporation can see itself from any given angle and in as much detail as it wishes. It is an extremely flexible system possibly best described as an ongoing information system structured to gather intelligence. Accurate analysis of the intelligence and meaningful presentation of the data will enable company employees to measure performance in any chosen area, promote strengths, address weaknesses, develop and fine tune strategies and forecast future trends. Measurement must be implemented as soon as possible so that the company can establish whether or not its vision is realistic and how to begin the journey towards realising it.