To effect change you must communicate. How to win enemies and influence people You mustn't pull punches. Tell it like it is. Say what's wrong and who's to blame. If you're doing your job properly the other side will attack you.
Opposition is an important yardstick of success.
The reason commercial advertising is all about style is because it's all about illusion. Agenda setting is all about reality, making complex messages understandable and making effective action possible. A supporter who is engaged is worth ten who merely sympathise. If you're communicating, you're campaigning If you're working for a better world you should be telling people about it. You need to set your agenda strategically with clarity and confidence.