Today s consumers are interested in smarter and safer automobiles and semiconductor manufacturers continue delivering the brains behind these advanced automotive systems. Chipmakers are partnering closely with automobile manufacturers to better understand and meet the changing needs of the consumer. Smarter cars are equipped with fewer mechanical and more electronics systems. Existing systems like the powertrain, body electronics, safety and instrumentation continue to be upgraded with increasing semiconductor value. However, tapping into the vast Chinese electronics market does come with conditions and definite external risks.
Political obstacles continue to impede economic progress.
China remains a closed economy at the core and besides the wide political uncertainties of dealing with an Authoritative regime, the Chinese leadership continues to place restrictions on the free flow of capital and goods, suppressing the pure benefits of a free market economy. China remains committed to further developing domestic production, but foreign imports remain an essential component of this development. However, entering what is the largest consumer market in history has been anything but simple, and the price being paid by outsiders to play here may turn out to be high. While The Chinese Ministry of Electronics maintains a tight control on who does business in this market, multinationals are willing to play by its restrictive rules in order to get a foothold in China. International chip industry leaders are positioning themselves in China through joint ventures and technology transfers, lured by the huge potential of this space.