From the standpoint of maintaining good public relations, the retailer is frequently reluctant to turn them down. Use Promotional Ideas in Your Advertising Retailers featuring products without the benefit of low prices, novelty, or new features have found promotional techniques an excellent basis for their advertising. If you coordinate promotion with advertising and personal selling, you can usually increase store traffic and thus produce good sales results. There are many sources for promotional campaign suggestion, including trade journals, newsletters, and various books on the subject. Once you have planned and scheduled the campaign, promote it through the use of newspaper and radio advertising, window and store displays, coupons, and literature.
Promotions are especially necessary for retailers starting a new business.
Here are some tips you can use when you begin to work up your advertisements. When properly followed they will help inject selling punch into your advertising. Make your ads easy to recognize. Give your copy and layout a consistent personality and style. Use a simple layout.