I turned around and there was a smiling associate who was ready to help. After complimenting my selection she immediately began to sell me on the benefits of opening a charge account when she discovered I was paying cash. But I appreciated the offer. Don't let this be a lazy summer. People like to shop.
People like to buy.
Help your customers buy. It's a no-lose situation. Reprinted with permission from Accelerated Retail Performance, bi-monthly collection of ideas and insights for retail associates, managers, and trainers. You may request a Free Sample Here. Andrea Waltz is president and founder of Accelerated Performance Training .