We forget to tell the story that tells the story. We've gradually forgotten how to speak English as though it tastes good, even when we desperately want people to remember what we are saying. In many ways, professionals are the worst offenders. Imagine the brain is a wall with clothes hooks For the brain to catch and retain a detail, that detail must hang on one of the memory-inducing hooks that is already in the brain. Or relate your topic to the listener's work situation or related work with which she is familiar.
People also remember well-known places or landmarks where they live, have lived or have visited.
Make memories with motion When people move or see movement, they remember more and are more emotional about what they remember. Get customers in motion with you in a positive experience and they will be more fervent, vivid, believing fans who are more likely to share their experience with others. An experience is most memorable when you and the other person are both in motion, such as when you shake hands, walk together or reach to exchange something. Pick those ripe moments to say the most vivid, specific detail you want the listener to remember and repeat to others. The next most memorable movement is when you are in motion, even if your listener is not.