Your Plan details the best product image to create, effective advertising and promotion strategy, even ad copy. It lays out the strongest focus for your public relations and the design of your promotional materials. It describes the most effective product packaging and display, the most useful community relations events, even the most powerful pricing strategies. Here's an obvious example of why it doesn't work. Many men want to own a red Corvette convertible.
Many women buy bottles of expensive perfume.
For proof just look at the print or video ads for most any established perfume. You'll see an attractive woman with a handsome man in a secluded romantic setting. People buy the Promise of Satisfaction. If you're hungry, you need food. If you're sick, you need medicine.