These invaluable assessments alone are an insurance policy against failure when you get started in your photo-marketing operation. If you skip this process or give it only short shrift, your photo-marketing prospects will be shaky. That's right - in just four weekends, you can put yourself in business. To the right are references to where in the book each point is discussed and either solved or dissolved as a problem. If you've found any of the reasons mentioned in table 4-1 to be roadblocks along your own route, now is the time to break through them and launch your starting strategy.
Most people have an aversion to starting things.
Most of us procrastinate. Well, you're lucky. You don't have to wait any longer to fire up your photo-marketing enterprise. Your resolve will require some understanding on the part of your family and friends. Announce to your family that you are going to take the next four weekends to establish yourself in the business of marketing your photographs.