His trademark is the cowboy hat he wears in every scene. He wears the hat even after his clothes come off. He dresses them in schoolgirl skirts, ankle socks, pink ribbons and pigtails. They skip into their scenes like little girls. Max pursues them, abducts them, tortures them and more or less rapes them.
Rape is an inflammatory word, especially with respect to the adult industry.
Actual depiction of rape may result in an obscenity trial and a prison term for the videomaker. Pornographers such as Max get around the rape issue by ensuring that at some point the female starlet verbally consents to whatever is going on. A typical Max Hardcore scene looks like a rape. A girl is pursued and captured. But it is not rape, because she tells us it isn't.