Problem is, few executives know what ASPs are.
One definition is that it's a software vendor that delivers applications over the Internet or a private network. Here are some websites where you can find out more information on the burgeoning ASP market. This site publishes articles on ASPs that help readers understand what they are and how they can use them. Its referential content asks potential customers to consider the ramifications of doing things such as outsourcing their online help desk or their website billing function. The site advises customers to ask ASPs pointed questions about their technical and business experience, installed bases and service-level promises.