Kathy Carson, Patty Cleveland, Rhonda Hendrix, Elissa Henderson, Liz Karl, Sherry Anderson, Dede Craig, Sheila Holbrook, Delma Rodriguez, David Smith, Jim Chancey, Raquel Shaw, Eric Harmon, Marilyn Hoops, Grace McQueen, Emad Wajeeh, Troy Collier, Diane Henrikson, Eric Hunter, Meredith Nickles, Diane McKinstry, and Beth Brookfield. Harry Battson, USF Office of Public Affairs, presented the topic Marketing Communications Program. At USF, the M.C.P. is intended to enhance the image of the university. Its intent is to get people to know us by what USF has become.
People base their opinions on perceptions.
Perceptions set the tone. People gain a perception of USF by their first impression, and their first impression creates an image. Image is everything. Image begins with first impressions and they are multiple - based on the contact point. Images change but trail reality, and image is built through consistency.