No matter what your budget, you can customize a campaign to fit it. The total cost will depend on the lists you select and the number of people you want to reach. For only 5 cents more per address, you can even send your e-mail message in HTML, enhancing your message with images and formatted text for even more impact. A more impressive message often results in significantly higher response rates. Your message can be sent as plain text or in HTML format.
Plain text looks like type and is the most commonly accepted format.
It's similar to most e-mails you receive or send to friends or coworkers. Although you can use capital letters, centering and characters like asterisks, plain text does not support graphics or formatting such as bolding. HTML, on the other hand, allows you to include graphics and formatting for more impact. If you would like to send an HTML message, it's available for most of our lists for an extra 5 cents per address. If you want to send an HTML message, you'll need to have it formatted before you send it to us.