But that is a quibble, and the reality is that the care and attention lavished on this book is obvious. It is an important contribution in an important area. The Science of Presenting Well. AACC Press, Washington 1998. The basic units of information content are ideas, or 'memes'.
Memes are the information world's equivalent of genes.
Like genes, memes are bits of information passed from individual to individual. And like genes, they love to reproduce. Ian Wilkinson seems to have been there, done that, and got the T-shirt. He's a Hitchhiker fan, and his introduction is datelined 'Phobos'. If you have read Bill Bryson, and found yourself laughing aloud on a plane or train, then you will have already experienced the slight embarrassment you can expect if you follow Ian Wilkinson's thoughts in public.