Copies are sent ahead or left behind when an executive from your nonprofit visits prospective major gifts donors. How to deal with the pointy-headed bureaucrats. We offer a lot of pointers in Writing for a Good Cause. The more comes when you supervise a staff of writers, and that will be in major nonprofits. I would simply add that this is an odd kind of writing.
Nobody studies to do it.
It is most similar to writing newspaper editorials or advertising copy, I suppose. Yet experience in news and feature writing helps a lot too. In a word, any good writer can learn to do development writing. It's simply writing from a different vantage and under different conditions. Just type your e-mail address into the box below.