The secret is in how you go about finding the investors and what you do with them once they are found. Positioning means understanding that there are thousands upon thousands of sources of capital in the US today. A successful capital search requires determining which sub-group out of this vast universe of investors best fits the type of company you have, and concentrating your efforts on this group. These wealthy individuals are looking for the chance to earn a greater return than they could in the stock market, combined with the excitement of owning a significant part of a growing enterprise. Finding the angels requires a significant networking effort.
Perseverance simply means a willingness to invest the time and energy to get the job done.
Entrepreneurs invariably think the process of finding capital will take substantially less time than it turns out to. Part of the frustration entrepreneurs feel when they are seeking capital comes from their own underestimation, or unawareness, of all that is entailed in closing a transaction. Acquisition of capital is as much a part of the management of a company as producing or selling products and services. It is an ongoing function throughout the life of the business, and the sources of capital that are most suitable, and cost-effective, for a business change as the business grows and evolves. You have already determined how much capital you need and for what purposes.