CyberSense Terry Brock owns Achievement Systems in Orlando. It has been said that all things being equal, people buy from those they like. All things being unequal, people still buy from those they like. To enhance this depth of feeling, businesses have to create a sense of community.
People seek that special place where they feel connected.
Your business can connect a whole community from employees to customers to vendors. Technology allows you to connect to those with similar interests and desires wherever they happen to be. Geographical differences are melting away. IntelliQuest Information Group released a study recently that found 62 million U.S. adults were online in the fourth quarter of 1997. These people are generally highly educated and have high disposable income.