On the side, of course. It's still early in the day. It's part of an all-day seminar called The Art of Giving Great Service, one of five offered by the company's consulting arm, ZingTrain. Have you ever hired anybody who said, 'Service is really stupid. Weinzweig asks, calling for a show of hands.
None go up.
Well, it turns out that Weinzweig's got a theory. If you are successful, you are the one being served, and there's something wrong with you if you are the one giving service. The people who come to work for us here have been trained to stand up for what's right. We're not here to sell a loaf of bread or a sandwich or an apple. We're selling them an experience.