Price includes the fee for services rendered but also includes various tangible and intangible costs a client must face in order to receive the intended benefit from the product. In studies I have done we have asked persons about how much time they felt was reasonable to devote to a program as well as what they considered to be a fair price. Place describes the physical location where services are offered to users. Convenience for clients may be a key issue in participation in programs. In my studies we have asked clientele questions about preferred locations and, if a program were offered away from home or business, how far they would be willing to travel to get there.
Promotion is the method of bringing awareness of the service to the service user.
It includes the integrated use of advertising, public relations, promotions, media advocacy, personal selling and entertainment vehicles. The partnership element encourages us to join with like-minded others in a team effort to work on an issue. It recognizes that social concerns are too big and too complex for any one agency to address alone. For example, partnerships in balancing work and family that could be formed might include businesses, schools, churches, and the media. The policy element recognizes that for positive changes to take place as a result of educational programming, some policy changes in the broader environment are necessary.