It is an end to be sought in itself and is not simply identical to what is productive of nonmoral goodness. Hence our duty to pursue it is not a duty to produce nonmoral goodness except where the two converge . There is no necessary duty to try to be happy, or even to try to make others happy. B. Egoism as counter to true morality. The more obvious difficulty with ethical egoism is that egoism is almost never regarded as moral at all .
Morality is frequently at odds with one s desires.
Certainly we are permitted to seek the satisfaction of our desires. But where this collides with our duty to others, we under a duty not to satisfy those desires. This is the teaching of religious and moral teachers the world over. Egoism runs directly counter to it. Ethical egoism, then, is clearly wrong.