EDCS Press Release 1 . Club cards increase attendance, fun, spending and sponsors. The San Diego Padres, as well as several other Major League Baseball teams have implemented the EDCS Frequent Fan Appreciation Program with great success at their venues. This program, which rewards fans for supporting the team, has generated increased attendance, increased sales, increased retail spending, increased sponsorship, and increased fan participation. The teams report that patrons enjoy using their cards and the interactive kiosks are a big hit.
Patrons sign up for the free card and answer a few lifestyle questions.
These questions help tailor the reward system for each individual, increasing the value to the patron. Each time the card is used at a club kiosk, points are awarded, and a discount coupon is issued. Points build to reward levels where the frequent fan is rewarded with a free gift for their outstanding team support. The Kiosks are interacative, and collect valuable data on each patron, as well as issuing rewards. The answers to on line surveys and questions, can target ticketholders other interests.