You will see a Unix program roll out here that will be very different over the next year or two. The Internet is ultimately about innovation and integration. But you don't get the innovation unless you integrate Web technology into the processes by which you run your business. And so the true revolution coming from the Web is when the Web can get integrated with the information technology infrastructure in a company and the business processes that it runs. People talk about the Internet being a landscape-altering technology.
Many large companies are very decentralized.
They're all over Corporate America. Now, when a customer comes to you on the Web, they're expecting to be able to move across those departments. They're expecting to see a common look and feel. They don't want to see pricing presented in different ways. They don't want to be bounced from department to department.