Music identifies and established communities in electronic cultures. Images are central. The practice of advertising is a 20th century phenomenon on the power of images. The images of Jesus are are increasingly multicultural because of power of images. Rap music can make experience vivid.
People can related to different ways to telling the stories.
God is known through experience in electronic culture. Electronic media is important, media transitions have been foundational. There is an integral role for electronic communication in ministry and mission. The electronic culture is the focus of the Church's future mission. It isn't by making it an adversary, but by redeeming it, and reintegrating it into a new form appropriate to church.