All these are simple but essential tactics in maintaining a satisfied customer. Let your customers know what you do. Give more to your customers than what they actually paid you for. You don't have to go overboard to the point of harming your cash flow, but extras do count for maintaining a healthy customer relationship. Find out what your customers value- go the extra mile.
Most business owners have their own ideas about what's best for their business and their customers.
However, seriously consider your customer's recommendations, too. If you choose to use their suggestion, be sure to let them know. In case of complaints you, or the employee that caused the dissatisfaction, should find the solution to your customer's problem. Make your employee's or yourself accountable to correcting difficulties. Don't carve policies in stone.