Neil has extensive experience in strategic distribution planning and marketing through distributor channels. He has degrees in Marketing and an MBA from The University of Notre Dame. He's referring to Neil's ability to communicate how to see the strengths and weaknesses in competitive positions, then turn these into a comprehensive competitive positioning, operations and sales strategy. Clients will also tell you that he's good on his feet with a crowd , creates sparkling presentations, and has an unusual ability to create new decision making tools to fit individual client needs. He gives you customized tools and disciplines which your people learn and can use over and over again.
Most people are good at analysis or communications skills.
What they are referring to here is Neil's ability to drag seemingly unmanageable volumes of data from your operating system and give you a vision of what's profitable in terms of Gross Margin Return On Investment for vendors, products, market segments, salespeople, even individual customers. Neil knows how to read a competitive situation in a market segment to develop the right strategy. You wouldn't be very efficient, and your costs would be terrible relative to competitive racers, not to mention that you might ignite your vehicle. Position your offering in the mind of the customer, Get your messages across with high frequency, and systematically follow up interested prospects. It takes research, planning and promotion to properly position yourself.