Incredibly, there are more than 18,000 food items that are kosher for Passover, from Coca Cola to Dannon Yogurt. While most of America's 6 million Jews do not keep kosher, they do buy kosher food for Passover. In addition, many non-Jews are also routinely invited to model seders before the holiday and to family seders on Passover itself. The choice of products would probably turn grandma into an atheist. The Jew of the '90's refuses to be deprived even on Passover, and manufacturers are responding.
Most supermarket chains recognize the importance of proper merchandising of kosher foods.
According to the Chicago-based Kosher Food Distributors Association, of an estimated 30,000 supermarkets in the U.S., approximately 18,000 carry Matzoh and some items for the holiday. 5,000 supermarkets feature displays of 20 linear feet or more, surprisingly even in areas with few Jews. There is strong evidence to suggest that the Jewish consumer behaves differently on the eve of Passover. Many will simply walk up and down the Passover aisle and select all ethnic Jewish-sounding names or those that they recognized from their childhood. Brands like Manischewitz, Rokeach, Gold's and Season's tend to do well.