The exhibition marketing conference, Messe-Marketingtage, in Wiesbaden gathered together a lot of highly regarded professionals, who certainly spoke their mind. A study commissioned by AUMA on general consumer shows produced surprising results.
Potential attendance is enormous.
Exhibitions in the Netherlands Small as it may be, Germany's neighbour to the west features a lively exhibition scene. Our Dutch correspondent reports on the latest developments and the approaches Dutch exhibition organisers are taking to hold their own in the face of tough competition. Big fish caught in the net Practically all the exhibitions organised by German show management companies are on the Internet. The 137 organisers polled came out clearly in favour of the Net. The unpretentious exhibition visitor Marketing events are very much in vogue with exhibitors.