Enough people are logging on to the Internet now that it has caught the attention of some of the worlds largest companies. Of course IBM and Digital are buying ad space out there. Naturally Microsoft is spending gigabucks on banners. The game is afoot and the shoe size is growing. If buying stays flat, total 1997 sales will hit half a billion dollars.
Nobody expects buying to stay flat.
The answer comes in two forms. What's newsworthy is that the make up of those people is starting to look like your average cross-section of humanity. Out of that size collection of people, some of them are going to be in the market for your products. OK, so if you sell shoes and gloves to peasants in Guiyang China, it's going to be a few years before your customers are online. But if you think selling Medicare augmentation plans to seniors is out of line, think again.