I recommend both tests. Testing costs a fair amount, but it's cheaper than finding out your software doesn't work after you ship it out to the public. 8 .Train your salespeople. This point gets overlooked far too often. Before you rely on a DSA to help your salespeople sell, make sure they're comfortable with their computer.
Nothing destroys credibility faster than a salesperson who's unable to launch a sales presentation.
Also, be sure to provide training on the DSA itself. Your salespeople need to know what's in it and how to use it. Originally published in the March 1998 issue of Presentations magazine.