A split second later I learned it was Kate, thank you very much. Well, I understood her perfectly.
People care more about communicating their identity than about communicating anything else.
Your language is a major part of your identity, so you cling to it even when you know you may baffle or outrage your readers and listeners. Web writers need to get beyond that attitude. We hope to deliver good, solid jolts to our visitors, but not to drive them away. Terms that seem perfectly harmless to us may be deeply offensive to people who come onto our site, and they'll rarely stick around long enough to tell us what we did wrong. You may think you're calling a spade a spade, when you're only announcing your own identity as a sloppy, lazy thinker with no respect for the people who visit your site.