Radio Has Not Been Switched Off By Helen Yates Glyn Jones of the BBC, one of this mornings speakers, said the price of introducing digital radio could be an initial barrier but argued that the medium will ultimately be cost effective for both broadcasters and listeners. Up to 90 per cent of the British population switch on the radio every week. This statistic alone, makes Mr Jones believe that the future of digital radio is built on the strength of radio today.
Radio still attracts huge mass media numbers.
People listen to the radio on average for 20 hours a week. Mr Jones thinks the future lies in transferring the best features of radio from analogue into digital.