As in a traditional bookstore, online booksellers are discovering that more content sells more books. The ability to browse the pages of a book is fundamental to the bookselling process. Bookstores know it.
Publishers know it.
And customers know it. Actual publisher results prove that this service has the potential to sharply increase the percentage of the book buying public making their purchases over the Internet. Reach out to the other 99 percent of the market. It is no surprise that currently only 1 percent of all book sales occur through the Web. With its current technology, the Web appeals primarily to only a small percentage of buyers - that is, those who know what book they want and go online seeking a lower price and convenience.