For more formal proposals, Wold has a three-ring binder featuring color photos of jobs that he distributes to architects and interior designers. Wold takes advantage of every opportunity to display his logo. It's something distinct that people can remember and recognize. Wold employe large sandwich boards that stand three and a half feet high for job signs. He also has a company jacket with an embroidered logo for the estimators and managers, but the crews will also be getting them this year.
People notice and appreciate it.
I never wear tennis shoes or jeans to work. Other successful marketing techniques he has used include doing a local talk radio program three times per year, where he takes callers' questions about painting. He was invited to participate in this home remodeling program after meeting the host and sponsor through his local chapter of the National Association of Home Builders, in which he is very active. We painted a house for free a couple of years ago. Wold also donates eight hours of painting to fundraising auctions for charitable and non-profit organizations, including everything from symphonies to schools.