You can use TV shows and Cable Networks to reach very specific demographics and psychographics. TV and cable are ideal for positioning and image, creating a desire in the viewer to work for your company.
Potential candidates can respond via web site, hiring event, or phone call.
Your ads receive competitive separation. Your ad will not run next to another company looking for the same employee. Broadcast TV refers to your local ABC, NBC, etc. Broadcast TV has a very large coverage area and is great for reach. Cable refers to CNN, ESPN, USA and scores of other cable channels.