Converting those interested clickers into customers. If you receive 450 clicks and only 2 conversions then there is definitely a problem. This will help you determine where the problem is. The ad copy may be effective, but from the click to the site something went terribly wrong. To determine whether the campaign was a success simply subtract the overall cost from what revenue was gained by the campaign through converting interested parties into customers.
Preparation is an overlooked factor when creating a campaign.
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