This is an urgent example of your need to document performance quantitatively when making a case to your publisher for relief. Run an occasional public speaking workshop for staff members. In advance, have all participants prepare a five-minute talk on some aspect of your industry for delivery during the workshop. Get everybody tuned into the marketing process. In many situations, editorial superiority remains undersold.
More powerful presentations are achievable when editors are involved.
Some editors, once promoted to a top position, can hardly wait to stop writing major features. This is a mistake. When superb features are crafted by the publication's top editor, this fortifies your leadership position in the industry. About the author. His company, Editorial Solutions, Inc., focuses on the needs of business magazines.