KAEF comes in third in the news game. When you take all of the news we produce in a given week and count up the amount of rating points, we get 69 and they get 81 in the key demographic for advertisers, adults 25-54. Since I've been here we haven't had one book where I've been disappointed. We're doing something right. As each new book comes out, the ratings are translated into rates as in advertising rates.
More viewers equal higher rates.
That rate drops when advertisers sign up for longer contracts or for package deals. Browning does not think much of the competition's attempt at interpreting the statistics. I'm not sure that's true. That's really what we're out there for, to draw people to us, to have them depend upon us as their source of information. The new face is Channel 23's News Director Cheryl Broom.