They will remember you for the next time. If they cannot reach you within their time requirements, which may be anywhere from 15 minutes to two hours, they will remember that too, and eventually look to other organizations for a response. Chapters should leave a contact number for the press on their message machine. Preparedness should be balanced with accessibility. Never feel pressured to respond unless you are prepared.
Reliability is all about trust.
When they quote you, your facts and statistics must be accurate to assure them that you are a reliable source. Verve grabs and holds attention. In quotes or in writing, pizzazz and powerful statements are the essence of success. Literacy builds the foundation for credibility. Correct grammar, sentence structure, and punctuation in writing, like body language in speaking, can make or break your message.