In Chapter 13, you will learn why and how artificial intelligence and expert systems are used in many business applications to aid in decision making, especially in the solving of unstructured types of problems. Ross Venture Capitalist Fund is planning to create a computer-based expert system. The section entitled Artificial Intelligence in Business provides the necessary background so you can fully appreciate the intricacies of the case. The section entitled Contributions of Expert Systems describes the benefits they provide to organizations. The section on Knowledge Representation Methods provides explanations of the underlying technologies and difficulties of obtaining this knowledge.
Many students think there is some mystique surrounding artificial intelligence.
They are wrong. The purpose of this chapter is to explain the complicated in simple terms. You need not understand every detail of the technology, but you must understand what it can do for you. Expert systems are discussed in length. ESs help bring the performance of a novice closer to that of an expert without the required long experience in the field of expertise.