And a supportive letter can help balance any criticisms they may receive. Letters should also be used to reinforce or clarify a particular message or point of view. A news story or editorial can be used as the opportunity to provide additional information and to get another message across. Don't overlook reports or editorials that are not specifically related but that in some way can be used to deliver a point or message. Don't underestimate the effect of this type of feed-back.
Most publications outline their specific policies in the letters section or on their mastheads.
Begin by collecting your thoughts on paper. Keep them to three or less. Remember you do not have to answer every error in the story or letter, only the most significant ones. Often it is better to use one or two errors or perceptions as examples to make your point. Always approach your subject with an intelligent argument.