Idit Harel, CEO of MaMaMedia, said it's hard enough dragging a child off to the store to buy a birthday present for Great-Aunt Gertrude. If done online, it can be a fun experience for parent and child, she said. Idit spoke of the new opportunities this gives e-retailers to learn and innovate. She said MaMaMedia was spending a lot of time educating its advertisers, and that they were seeking that kind of help. Because parents will soon have the ability to turn off ads entirely in a Web site or portal, it behooves advertisers to do their Web work very well.
Privacy policies are out in force.
That's the good news. More and more marketing and e-commerce sites are complying with FTC regs that they post privacy policies. The bad news is we really have to read 'em. Some sites are technically complying by having privacy statements, but they state in them that they sell personal information to third parties. That's not what the FTC had in mind.