The giants of consumer e-commerce have it all figured out. Their sites are sticky with customer interaction and follow-up tricks. They send a thank you email after every purchase and deliver sales coupons weekly.
Regular customers get newsletters and breaking product information.
Every visitor is part of a drawing for weekend trip to Universal City and a walk-on bit on Just Shoot Me. This sticky stuff s easy. Come on, folks, we ve known what it takes to strike gold with a webstore for weeks now. Few sites managed even the simplest techniques to foster customer loyalty, even as consumers are making it abundantly clear these techniques will increase their purchases. Rubric wouldn t name names, but they did name categories.