Newsletters A regularly scheduled newsletter is one of the best tools to communicate with chapter members. A newsletter is an effective way to keep members informed about chapter activities, member accomplishments, legislative developments, educational opportunities, practice updates, and other information crucial to the practice of emergency medicine. How it will be produced Elements of design and style Cost of production and mailing to members Members want to see a return on the money they invest in chapter dues. A newsletter is a graphic way to give them that feedback - and to tell them how they can become active. The chapter may be involved in a number of important projects, but members will not be aware of the projects unless they receive information about them from the chapter.
Newsletters are good vehicles for meeting notices, job placement ads, and board meeting highlights.
Some chapters use their newsletters as a source of revenue. If the chapter produces its own newsletter locally, consider running paid ads for physician services, educational meetings, or job openings. The revenue generated can offset production costs. To make sure the newsletter answers the needs of chapter members, identify what the members want. The newsletter should reflect the interests of its readers.