If they're not, find out why not and fix it. If they don't use the product, they will not be able to see what's wrong with it. Realize that rank means little. The people who hold the reins are not necessarily the ones who hold the right ideas or know the right information. Think about it.
Most people know about the three-legged stool theory of stakeholders.
Employees who use, like, and can suggest fixes for their own products will result in happier customers. These customers will be more satisfied, buy more, and please the stakeholders. Everyone wins when you treat your employees as your most valuable users. Blake Rohrbacher is Director of Strategic Marketing for WellMed, Inc . WellMed, founded in 1993, is the leading provider of online personal health management tools.