Lighting can be used to focus on a product or just draw people into the booth. There are many techniques to make your exhibit glow. For instance, floodlighting can make a space seem bright and cheery while uplighting can give your space even light with little glare. Wall washing and sidelighting can change the appearance of your display, and frontlighting and backlighting can help focus attention on a product. Whichever lighting technique you choose, you'll be sure to draw in visitors.
Nothing is more inviting than a warm welcoming glow.
Color used in displays can emphasize a message and draw visitors to a booth. Bright colors are said to imply importance, while neutral colors say things are dull. Take a look at the colors you are currently using in your display. If not, you might want to think about changing them. Unless the name describes your product or service, it has little value to a buyer looking for a solution to a problem.