A pragmatic overview of persuasion theory addressing questions about influences on behavior in such contexts as marketing, advertising, and legal campaigns. Using organizational issues that students, their companies, and society as a whole are currently facing, the class focuses on analyses of attitudinal and behavioral change. I use these theories constantly. It saves time to know how to persuade, what is usually effective, and why. It taught me how to make my arguments more effective.
Most organizations regularly communicate with consumers in the marketplace.
This course provides an introduction to the development of marketing communications. The strategic process establishescommunications for target audiences based on organizational objectives. This course investigates how individuals influence group decisions. Students are videotaped in decision-making interactions in order to assess and improve their leadership and analytical thinking skills in groups. This class helped me to establish strong relationships within my organization and provided me with more confidence in my attempts to affect change.