By acknowledging the flaws, you force your ad copy to address potential consumers' concerns and answer them up front. You also add credibility and honesty to the list of positives potential ad readers may compile. Then come up with a valid reason why these objections are not really a problem. When writing sales copy, include the possible objections and rebuttals. Every product and offer has some unattractive points.
Nothing is perfect and everybody knows that.
In admitting and openly discussing the pros AND cons of your offer, you are taking a strong course of action at breaking down the filter of skepticism most consumers utilize when consuming advertisements. Don Cirillo is a consultant with CFI Marketing. Article courtesy of josconNetworks . All exhibitor material copyright maintained by their respective copyright owners.