Newswriting is short and to the point. Sentences and paragraphs should be short and in everyday language. Try to keep the news release to one page. Double check names, spelling, and numbers. If important individuals will be at the event, mention them in the news release.
Names make news.
Distribute news releases so all media can use the story on the same day. Place a contact person s name and telephone number at the top of your letter. Include the date and release time for the story. Write a short headline that sums up the news release contents. Include photographs with advance and follow-up news releases.