Don't attempt to wrangle with him when he repeats the charge that we intend to put Netscape out of business. Stick to the high ground. Use the bully pulpit to dispel notions that MS plans to use its platform dominance to restrict the Net. Maintain the line that MS is all about advancing customer interests. The best way to fend off contentions that MS is anti-innovation is to stand the argument on its head.
Monopolists restrict the entry of new firms and unilaterally control price.
Prices in the market are trending south and new companies are popping up every day. Again make the point it's preposterous to think that any one company could ever control access to the Internet. Ballmer's a problem. You've got to tell him to stop beating his chest in public about how we're going to turn the competition into fish food. Ballmer's great at whipping up our sales team, but he has to tone it down when reporters are within earshot.