Good job, sit back and relax. Let the millions of cyber crazed people stream into your site. It's probably safe to say, this isn't the case, especially if your web site is fairly new. There is not a special button that gets pushed or golden gates that need opened to let these millions of people funnel in. Creating the web site was only half the battle.
Promotion is the other half.
You must promote your site in a fashion to reach as many of those internet people as possible. These people are exploring the information super highway but will never find your web site unless it is promoted.