The quarterly meeting could include five-minute reports from every staff member, outlining past accomplishments and upcoming activities. Too often secretaries and agents develop tunnel vision by being exposed to only one program. A primary objective of a successful marketing effort is to educate everyone about all the organization's programs. This education process develops understanding and promotes each educational program to media, decision makers, clientele, and the general public. Develop a Roster Extension staff members are often very humble.
Most professionals have advanced degrees and years of specialized training.
Often decision makers, media, clientele, agency professionals, and the general public are unaware of the expertise and current responsibilities of staff. A staff roster outlining the responsibilities, education, and experience of the professional and support staff can market the quality of staff to decision makers and clientele. Including pictures personalizes the roster. A key document in every marketing campaign is a simple, informative, attractive brochure telling the Extension story. This brochure should only be one page long and contain photographs and interesting script and statistics.