Netsurvey reports that consumers participating in the study were willing to receive targeted advertising information along with wireless Internet content, and that they noticed and remembered advertising messages. Users responded to ads by seeking additional information or calling phone numbers provided in the ad. Nearly 40 percent reported that the advertising delivered via phone was compelling, and nearly 20 percent requested more information after viewing the ads. According to Netsurvey, users described the text ads as less intrusive and more practical than television or radio commercials. It's not true that nice guys finish last.
Nice guys are winners before the game even starts.
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