This Marketing Solutions seminar will examine four successful magazine repositioning programs. Each will be described by the publisher that made it happen. Each publisher will outline the reasons for the change, and the steps taken to implement that change. Each publisher will also talk about tactics that work, tactics that don't. The heart and soul of any program to build advertising revenue is still based in the Great Sales Presentation.
Many people believe that if the sales presentation works, the entire business works as well.
Interesting and effective sales presentations do a lot more than sell the magazine to the ad community. Correctly done, the right sales presentation acts as an in-house consensus builder, a sales training device, and a laboratory for experimenting with new ways of promoting and describing a magazine property. In this session, an expert panel of four highly respected Publishers will each show a dynamic sales presentation that they have used to build a business that they have run. Your promotion must support and amplify your sales pitch, and reinforce what your salespeople are saying in the field. Learn how to identify what your most effective USP's might be, and how to promote them, while effectively supporting the best efforts of your sales force.