And with blockbusters like Lethal Weapon 4 and Men in Black , consumers are going to be glued to their sets. When it comes to the needs of the Hispanic market, the new DISH Network programming package represents far more than a token effort. With new sports, movies, and music spread over 20 television and audio channels, DISH calls it the most complete Spanish-language programming package ever offered in the United States. The line-up includes Telemundo, Fox Sports Am ricas, Discovery en Espanol, GEMS, CBS TeleNoticias, and more. After their free three months, they can cancel at any time.
Most viewers can tell in the first five minutes whether they're going to like a movie.
After that, customers will be given the option to order the program. When it comes to keeping up in the satellite business today, there's no substitute for knowledge. That was the message from SBCA '99, where approximately 1,500 participants took part in 26 workshops and two seminars, many of them completely sold out. The demand at the show was so great that the SBCA is considering offering a series of regional educational events between now and the next show. We'll keep you posted.