Applied papers focusing on the major types of research designs. You will be responsible for working in a group no more than three students to develop a marketing research project. Details of this project will be discussed in class. Your research report will be presented both written and orally. All concepts that are necessary in an effective research report.
Quantitative analysis is included where necessary.
All parts of your report or presentation are effectively related. Your analysis must lead to specific conclusions. Your presentation is professional. This includes legible type without spelling or grammar errors, with page numbers, and all exhibits referenced in the text. All exhibits must be worthwhile, adding to the understanding of your findings.