Participants also learn how to measure the success of an industrial marketing program. This course focuses on residential customers and why it is important to specifically market to this group. Participants in this one-day seminar learn techniques of effective salesmanship and the basic principles of quality service. Topics include identifying and analyzing customer needs, winning customer confidence, strengthening trust, and maximizing results in customer value-added services. The course emphasizes the philosophy of customer-centered sales without using pressure or manipulation.
Participants gain knowledge and skills to conduct marketing efforts at their utilities.