There are many ideas offered for crochet creativity including community projects that help others. There are interesting little tips interspersed throughout the book such as how many projects the average crocheter makes a year. Extensive information about making crochet a profitable business is provided. This chapter includes interviews with successful crocheters along with their tips and thoughts about their business. There is a chapter dedicated to designers and what you need to know to get started, including teaching, publishing patterns and lectures.
Marketing is a extensive subject highlighting advertising and publicity.
Working your business over the internet, a store front business and designing for a company are all covered. Setting up a business, taxes, business license, record keeping, helpful business courses, permits, sole owner, working with a partner or becoming a corporation are all explained. Copyrights protecting your designs and other business related information are explained in easy to understand language. There are listings of help both online and in publications to start a business. In addition, there is a listing of industry contacts for possible business opportunities, business suppliers for advertising and printing and educational opportunities.