Everyone knows he should do it, few seldom follow through. If you want to get mare owners to breed to your horse, you must do some form of advertising on a consistent basis. We use as many different types as we can and still maintain our budg et. Many of the magazines offer a directory or business card section at a reasonable fee. If you use this in your off season, you will gain some name recognition that will be invaluable during your breeding season.
Pictorial ads are more likely to attract attention than word ads.
You must have a presentable photo of your stallion that shows his good qualities. A good disposition is desirable but it will not show up in a photograph. A photo must have a passive background even if the animal is in motion. Yo u want potential customers to focus on your stallion, read the brief description about him, and then pick up the phone and call for an appointment to see him. Your description should be aimed at those who you feel will be the most likely to breed to your stallion based on his pedigree, show record, or progeny.