Corporate America is a receptive audience. Professional associations and companies account for a substantial chunk of the professional-speaker market, says Marsha Murdock, a spokeswoman for the speakers' association. Dogbert explains, 'This may seem absurd. I say the fundamental grounds for making people feel good is treating them well. Gallup's Emond says his organization's researchers have discerned about a dozen factors that have the greatest influence on workers' levels of productivity and contentment.
Pep talks do work.
The magic of the moment does sometimes work. Many professional speakers, of course, disagree. That's why many motivational speakers include stories about themselves or others who have overcome obstacles, he adds. It's what penetrates. Optimism is often born out of an ability to overcome.