Develop that nice logo. Make it thematic. Sell the sizzle. Bullet your most notable educational accomplishments. Write a paragraph about your family, your practice duration, and community involvement.
People love to go the most experienced dentist in town.
If you are a new graduate, hide that fact. List your special high tech equipment. It is a major draw .believe that if nothing else I have written. What s new and in the news, sells. Its the sizzle that comes with the steak.