In the United States platinum jewelry generally contains anywhere from 85 to 95 percent pure platinum. Platinum is rare. To produce a single ounce of finished platinum, a total of 10 tons of ore must be mined. In comparison, only three tons of ore are required to produce one ounce of gold. This rarity gives platinum its cachet.
Platinum is lustrous.
Platinum's rich, white luster complements diamonds and other precious gems while its neutral color enhances a stone's brilliance and depth. Platinum is fashionable. Platinum jewelry appeals to many people today because of its subtle beauty and understated elegance. Many platinum jewelry designs are accented with 18-karat gold, creating a sophisticated, versatile and fashionable look. Whether you choose a ring, pin, bracelet, earrings, necklace or bridal jewelry, you can find new and sophisticated platinum designs.