Nothing is more powerful than an idea whose time has come.
Time and again, due to my Nobel family legacy and my 30 years of work as an international, environmental activist and advocate, I have witnessed what an enormous impact the application of a timely idea can have in shaping the future of humankind. It is a well known fact, often shown by the accomplishments of world-renown Novel Price Winners, that an idea brought to the level of excellence has impact. However, caveat emptor, the consequences of excellence might not always be benign. Some of the fruits of excellence are often deadly poisonous. Accordingly, I firmly state that excellence, not based on sound moral values, can be a deadly instrument of destruction to nature and humanity alike.