Students are required to contact authors and agents for real-world feedback on their ideas and figures for author advances. Over the years a number of books created at the Publishing Course have actually been published. Once the titles have been set, the students take on their specific roles. The editors write editorial description sheets and sales tips for each title and formulate an editorial plan for the publishing house as a whole. Publicity managers create media kits including press releases and pitch letters, and develop publicity plans for each title.
Marketing managers create detailed advertising and promotion plans.
Subsidiary rights managers sell motion picture, book club, foreign, and serial rights. Business managers develop budgets and business plans, and sales managers target markets for each title. Design and production directors establish manufacturing specs and design an original jacket for each book. Each company's CEO oversees the whole process. Industry professionals are on hand to guide each step of the way and to offer expert judgment and assistance.