Use digital systems to route customer complaints immediately. Every complaint in the form of a fax, letter, or unfavorable article can be converted with Acrobat 4 into an electronic document that can be instantly distributed around the world to someone who can act on the information. Use digital communication to redefine the boundaries. There are no boundaries at Adobe. Because of our electronic distribution of information as PDF files, physical location means nothing.
Organizational boundaries are as easy to reconstruct as an e-mail list.
In the past, it sometimes took weeks to get approval for a critical document such as a press release or marketing brochure. With PDF files, we have reduced this process to a few hours. Use digital delivery to eliminate the middleman. We produce very few copies of documents at Adobe, and interoffice mail envelopes are almost a thing of the past. We have dramatically reduced our use of both overnight mail and faxes.