Once you have an individual major donor supporting your organization, the key to renewing their gift is to thank them, inform them of the impact of their gift, and invite their further involvement. If you have been a good steward, the probability of renewed and increased support is high. The cycle then begins again. Ten Reasons to Tap Individual Donors Effective fund raising, always a challenge, has become a critical imperative for nonprofit organizations. With competition for philanthropic dollars more intense than ever, and corporate giving decreasing, individual donors could be your best bet for securing those essential program dollars.
Most dollars come from individual contributors.
Corporate giving is not increasing. Popular concepts of corporate citizenship, now more closely tied to marketing considerations, may entirely shut out nonprofits serving diverse populations. Competition for foundation dollars is fierce. And while foundation giving is stable, the number of nonprofits increases steadily. Foundations cannot be expected to fill the gap created by diminishing government support for media arts organization.