Stock market data and sports scores are a prime example. Women working outside the home. Homemakers were once a major segment of newspaper readership. With outside jobs, women still shoulder household chores, too. Free time is scarce.
Newspaper reading is one of the things they drop.
But even on Sunday, the circulation figures peaked in 1993 and have been sliding since. One theory for the difference in Sunday and weekday circulation trends was more time to read on Sunday, when readers didn t have to go to work. Depends on who you talk to. But the increasing range of options for both entertainment and information is probably the root cause. . . . All-day newspapers are counted twice in these totals.