Most people think 'advertising' is mainly or entirely concerned with the creative process.
In fact, only a relatively small number of the jobs available within the industry are to be found in this area. While there is a considerable range of creative jobs, these vary greatly in importance and remuneration. The biggest distinction is between writing and graphic creativity. In the case of television, video and film, there are other special creative disciplines. There are considerably more opportunities for graphic artists than for advertising copywriters.