Photos are taken during the hustle and bustle of the big day, which explains some of the tension. Over the last few years, an increasing number of couples are going to photo studios before or after their wedding day, to have more relaxed pictures taken for their nuptial album. Ltd. Couples can choose from about 300 costumes and 150 types of background, such as the ocean, a formal garden, or a night scene.
Professional staff apply make-up.
It all resembles a photo-shoot for a fashion magazine. The young man and woman are transformed into the hero and heroine of their own private story, set anywhere they want in the world. The cost averages 300,000 yen. Hayakawa Kazuhiro, who works for Make-Merry's business department, says that today's young couples do not mind spending such an amount on something they really like. In the past, guests were satisfied with a gift done up in the wrapping paper of a prestigious department store, but today they are more interested in what is inside the paper.