Our focus was very clearly a response to our customers, who wanted to spend more time selling our product and less time on details. Pasterski says the company began the planning process by gaining customer feedback via the Callaway rep force while simultaneously assessing its own internal processes. The company went through a series of vendor evaluations and selected ClickCommerce as its software solutions provider, which helped with the initial assessment phase and development of a visual model of the planned development phases. Moving outside the United States, adidas announced at the ISPO trade show that it will launch the first phase of its new global B2B portal this month. Another manufacturer, Rawlings, is debuting a B2B site in the near future to allow business customers to place orders, review previous orders, browse the catalog and shop for specials.
Retailers can communicate with their customer service reps via e-mail though the site.
Just five years from now, e-commerce models as you know them will disappear, replaced by a digital marketplace model that offers far more expansion opportunities. Both NSGA and SGMA recently have created strategic partnerships with B2B solutions providers on behalf of their memberships. In addition to NSGA, retail sporting goods clients include Galyan's, Sport Chalet, REI, Gander Mountain, West Marine, Boat US, PacSun, Olympic Sports, Gander Mountain and Oshman's, plus several mass merchants. The discussion will focus on the challenges retailers and manufacturers encounter in managing supply chain operations and the role e-commerce plays in supply chain optimization solutions. Inc. formally launched a global industry B2B communications platform for manufacturers, suppliers and sub-contractors at SuperShow 2001.