Recent focus groups also reserved their most favorable responses for this piece. For the first time, Andres says the Bureau queried members about multiple Tourist Information Centers places where visitors can get information about local attractions, events, restaurants and lodging facilities. The Bureau currently has one inside McDonalds on Hanley Road. There is also the I-71 SR 97 Tourist Information Center in front of the Ramada Limited. The Board has been quietly researching feasible ways to cover more entrances from I 71 and US 30, and decided to see what support there is for new Centers.
Members still haven t quite warmed up to it yet.
Even removing responses from our lodging constituencies member-representatives of hotels, motels, and bed and breakfasts didn t improve the ratings very much. The result means that supporters of the proposed facility have significant work to do to sell the idea to the public. How the survey was conducted The Bureau enlisted the assistance of Brad Hays, Assistant Professor of Business and his Winter Quarter Marketing classes at North Central State College. They provided analysis and input on a number of topics to include, question design, response scale development, and proofing of the survey s final results. Students within the marketing course study such topics as product development, market research, market segmentation, advertising, selling, and distribution.