But not all actors are so conscientious. I thought I will just smoke for my shots and will never touch a cigarette again. But soon I developed that unstoppable craving. In these ten years I have tried to quit many times with little success. That's the story of every smoker.
Product placement is another technique adopted by the cigarette companies.
When Salman Khan was arrested in Rajasthan for shooting an endangered deer, he was pictured in a black T-shirt and faded jeans. On the table in front of him were his dark sunglasses and a pack of Marlboro Lights. In 1999, Raveena Tandon also appeared in Filmfare with a Marlboro in her hand. But Bollywood is just mindlessly aping Hollywood. Hollywood films now regularly defy the increasingly tough anti-smoking laws.