The next step is to actually sit down with the Web Usability Strategy you completed in Part 1 of this series and decide how you want to administer the study. I can t stress enough that planning is the key to a successful study. With enough time to understand your approach, your surroundings, your users, and designing a quality evaluation tool, you ll have all the necessary ingredients you need. Where you ll conduct the study. Early in the planning process, you ll want to decide where you will conduct the study and secure that space.
Many studies fail because the facilities weren t secured.
How you ll conduct the study. Testing on the Web may mean that you ll need flash cards that users will sort for logical order or navigation or it may mean having computers with browsers or modems connected. The level of effort involved and the logistics involved in administering the study depend on what props and equipment you need. How you ll select your participants, seek their willingness to participate, communicate the logistics and what incentive they will receive. Once you have their names or email addresses, you d simply send them an invitation.