I prefer to be inspired and apply this to my business, to my numbers. It is critical to follow the numbers, not your own opinion. For example, pop up windows are powerful, but old time Internet users hate them. Like them or not, they work. More importantly, they are persuasive and memorable.
Most companies ignore what really works.
This is your opportunity to integrate this kind of performance advertising into your site. In the upcoming weeks I'm going to share my own test results and compare them to the industry standards. Most of all, forget the hype. Most people don't get the power of Napster. It's not about stealing music, it's about the way the 'Net works.