Management of promotional mix of advertising, personal selling, and sales promotion. Emphasizes the interaction and coordination of these three elements and relates them to the other components of the firm's marketing strategy. A survey of international marketing principles, cultural differences, world markets, and political constraints. Problems and methods of organization and administration of sales departments, sales operations, sales control, sales promotion, and sales policies. Overviews the Internet and Marketing-related technological developments.
Primary focus is on strategic issues in creating market advantage in electronic commerce.
For students with high academic achievement who are interested in enhancing their degree program by pursuing individual research or study under the guidance of a marketing faculty member. Examines specialized problems relating to marketing. May be repeated once for credit as topic varies.