The deepening roots of the Internet are driving marketing communications change from messages aimed at target audiences to a more natural, less formal exchange of information between buyer and seller. E-business is going deeper than simply buying and selling, it is networking the whole value chain, from product conception and creation, all the way through production, distribution, and ultimately consumption. Success will come from growing interlocking relationships among customers, employees, distributors, and business partners. If you are thinking that you can catch up with interactive marketing when it becomes a reality, it's probably not in your best interest to wait much longer. Interactive branding is happening now, and it could be your competition.
Relationship Marketing Individual relationships are the focal point of interactive marketing.
Interactive means relationships, and relationships translate to brand loyalty. When relationship building is at the core of your marketing strategy, the opportunity to be effective with other converging marketing communications is increased. Then plan your research, media, awareness, advertising, sales promotion, and other marketing strategies. Relationship marketing allows sellers to achieve strong returns on investment over the course of years in a given brand life cycle. Determine your brand's potential with interactive marketing.