The AJC's Web site is truly an online product. It does not attempt to look like a print version squeezed into an online format. The background is white, which allows the many colorful graphic elements to dominate. The effect is upbeat and kinetic. The left column, which lists more sections of the site, appears in various forms on each page.
Readers can even choose to view a full-color image of that day's printed front page.
It is certainly possible to get full coverage of both the print and online versions of the Atlanta Journal-Constitution without ever dirtying one's hands with newsprint. More photos appear with the Web site's stories than with those of the print version, along with links to other related stories. Included with the article is a link to the Zoo Atlanta panda page, which is sponsored by AccessAtlanta. The panda page includes a photo gallery of each panda and opportunities to view videos of each one. All ads allow users to travel outside the Web site for more information.