In Phoenix, this amounts to eight to sixteen sports pages every day. The editors know that there are thousands of customers out there who want to read the material, and the advertisers know it too. Also, there is a lot of ink given to professional arts activities such as rock bands, museums and craft shows. Again, there are a lot of customers who will read this. Admittedly, there is the Alt.
Music education does get some exposure in some newspapers, but on an infrequent basis.
Usually, this is not easy. When you inquire why the media doesn't want to carry this news, it may be insinuated that there aren't that many readers who care. I think there may be as many people in Arizona who care about amateur music as there are who care about high school football. These people may or not be in the same population, but they are there. But try to make a case for this.