Creating content for the Web is demands more than just converting print material into HTML pages. People read differently online, so your content must reflect this unique environment. Short, scannable sentences.
People scan online information, so avoid long paragraphs.
Long readings are often presented in their edited online form, with another, expanded version available to print. For practice, review some key position statements for your E-biz and rewrite them to suit the Web environment. Convert print documents. The fast and eclectic environment of the Web demands that your writing style match it. Give your Web editor sufficient time and freedom to convert printed content so that it reads like Web content.