Collecting the data you need to evaluate all these criteria should not be difficult. Web site traffic tracking software is widely available, and most business Web hosts offer access to Web site statistics as part of their package. Analyze your site traffic trends regularly, and share with those who are responsible for achieving the Web site's objectives. Web site traffic statistics packages vary in the extent to which traffic patterns are tracked. You will want to watch how popular your site is, where people visit, and who refers visitors to you.
Page views measure how many individual Web pages have been viewed.
By tracking the number of page views over time, and at different times and days of the week, you can gain insights into your visitors. Studying which sections and which pages people visit most often will point out the hot features and content. You can also find out which search engines or other Web sites refer visitors to your site. These traffic data can track how effective your marketing and advertising campaign is, and provide valuable feedback. Apart from Web site traffic statistics, you can gain good insights from studying the customers acquired as a result of your Internet presence.