Once the editor has the name if the bin, work can begin immediately on the project. Because FilmCore specializes in cutting commercials, organizing the storage is a relatively straightforward process. There are separate drive partitions for effects, audio and working storage, all of which are assigned to particular editors based on the projects they are doing. While only one person is likely to be writing to any partition, other people can be reading from it to assist in a project. Rather than relying on a large database system, Breniser is relying very heavily on the assistants.
People think the assistants just digitize the footage, but they do a lot more than that.
They handle all the material, keep logbooks and have to know where everything is that's related to a specific project. The asset management is based on the assistants and how good they are. Through the use of centralized storage that can be shared among all the Avid suites, FilmCore hopes to increase their flexibility, which will allow them to more easily meet the needs of their clients. Improved access will allow editors to spend more time being creative and less time dealing with the computer side of the business. As a result, they'll be able to be more efficient and ultimately, make their clients happier.