The search engine scans the repository and assembles the search results into an XML stream which is reconstructed dynamically into a customized page and displayed with high graphical quality at the client side. Consistent branding The TrueView XML repository acts as a format and media-independent database. When an application draws on information from the database, the content can be easily packaged and formatted for cross-media presentation while keeping the corporate image consistent. Maintaining the consistency and quality of the corporate image reinforces a strong identity with the customer. Rich typography and precise page layout can be implemented as XML structured dynamic data.
Online catalogs bring two-way communication.
With XML, e-commerce application data can be embedded in online material. Clicking through to a company's site based on their Web banner ad is simple, but that's not necessarily the most desirable outcome. Businesses can add the capability to purchase items, check menus, book appointments and make reservations all without having the customer leave the primary site to go to the advertiser's site. In addition, now content goes full circle from creation to presentation to an e-commerce transaction and back to the company to fulfill that transaction. Data is now live and actionable, giving businesses the ability to increase revenue streams by taking advantage of newly accessible legacy data.