Only 14 percent will wait up to five minutes. Dress casually . Dress should be bright and business casual. Long-sleeve shirts with company logos have replaced business suits, which look more intimidating. However, avoid golf shirts.
Research shows that they are too casual and reduce credibility.
It happens late in the day . You'll meet the genuine prospects toward the end of the day. Serious buyers run out of time and cram in the most urgent needs just before they are forced to leave. Don't discount the last few visitors as tire kickers. The energy and enthusiasm of staff at the booth should remain high for these last-minute shoppers.