Other topics include the evolution of global enterprise, technology transfer, foreign direct investment, and trade disputes. Managers must examine the relation between culture and economics and learn the importance of ethical and social responsibility in an international context. International Business prepares students for management careers in multi-national enterprises, international banking, and U.S. firms with interests in overseas operations. Management Science emphasizes the formulation and analysis of quantitative models for the solution of management problems. Courses focus on the quantitative tools needed for decision-making, forecasting, and data analysis.
Marketing develops and builds marketing decision-making skills.
Participants learn how to understand and identify customers needs and wants. More importantly, they learn to look at business problems from a customer-centric viewpoint. An understanding of marketing is essential in today s highly competitive marketplace. Participants will be exposed to cutting-edge tools and techniques for creating business value by leveraging a deep knowledge of the customer. The Marketing concentration prepares professionals for careers in business management, brand management, advertising and public relations, market research and analysis, and account management and sales.