Examples of this type of pricing might be time of year, income levels of consumers, tourists, and ethnic groups. Volume pricing provides discounts, based on the volume of sales, to increase sales revenues. This type of pricing is used to combine several products, and offering the entire bundle or group at a special price. For slow moving merchandise, creating a bundle that sells for less than the sum of each of the items in the bundle can be viewed as a bargain and allows the sale of merchandise that is not selling or would not sell on its own. Top of Page 8.
Newspapers offer three ways of advertising.
First there can be a free news story that tells about the product or service that is being offered. The second is a display ad and the third is the classified ad. A display ad is usually larger and can be placed in designated parts of the paper. The classified ad is the least expensive and is read by a surprising number of people. The ad should be interesting and demand the reader's attention.