Those who like to think in terms of 5 year plans might better seek careers as archeologists rather than try to cope with the dynamics of the web. The web will eventually affect companies which are not currently active on it. The entire middle layer between consumers and sellers may be affected. The print media in particular may be affected if the cost of newsprint continues its spiral upward. The most startling aspect of the web is its accelerating rate of change.
New players enter on a daily basis.
The basic underlying technology seems to change on a monthly basis. As more of the big players in the on-line market build simple access to the web, this number will increase even more rapidly. In October 1994, the first beta version of the Netscape viewer was announced. The books about the web which were entering the bookstores at that time did not even mention the product. Netscape Communications promises to be one of the outstanding entrepreneur stars of the web.