Coca Cola will be the title sponsor of the race through the 2005 season, for a total five-year sponsorship package. The Coca Cola Bottling Company of Providence, the major Coca Cola bottler in the area, will also be the host of a catered hospitality event in the VIP tent on the night of the race. There are four regular Sunday Enduro and Spectator Drag shows and five Wednesday Night Special Family Nights with Enduros, Spectator Drags, School Bus Demos, and other family-fun events. The purpose of the SYRA, according to Venditti, is to provide an organized and supervised racing environment for young people and their families. One of the major objectives of the organization is to introduce young people to racing in a competitive environment with race events that encourage fair competition under standardized rules.
Parental permission is required before the kids can race.
In the 2001 season, there will be 21 race dates at Seekonk Speedway, leading up to the DAV Memorial Weekend Spectacular of Racing in October. A champion will be crowned at the Seekonk Speedway banquet next January. SYRA will also honor the Rookie of the Year and a special Sportsmanship Award will be announced within the next month. Andy will also be at the Seekonk booth at Racearama. Lincoln Welders Truck Series will present a 35-lap race at Seekonk Speedway in conjunction with BOC Gasses Night.