The level of popularity seems unique to the Philippines. To begin with, it was virtually free, but even after operators started charging, it has remained relatively inexpensive compared to voice. And it has become very fashionable. Text has it's own lingo. Many Filipinos have no trouble composing messages on their phone keypads, and most prefer not to use software designed to make texting easier.
People exchange jokes of the day and the latest hot gossip.
It's cool stuff. Launched in November, Smart zed is the result of a tie-up between Smart and Finland's Sonera, whose zed operations specialize in delivering content services on a global basis. Initially, Smart zed will offer about 100 different services under four broad categories-enhanced communications, mobile banking and commerce, information and entertainment or leisure. Smart zed is part of the our thrust to develop mobile data services as our competitive edge. A subscriber might, for instance, instruct Smart zed to send him news reports covering a particular area at 7am every weekday, and at 8am to send him top national and business news stories.