The free agent s essential marketing gear by Jay Conrad Levinson Marketing involves a lot of weapons and tools and whatnot , but promoting yourself is a highly customized activity. It starts with you, depends on you, and goes only as far as you re willing to push it. Think Survivor without the supporting cast, camera crew and millions of viewers peering into your world. The competition is still there, but you re on your own.
Marketing just isn t something a free agent can just purchase or delegate to someone else.
That said, there are five basic elements every free agent should make part of their marketing effort. They won t solve all of your promotion and networking challenges, but they ll certainly provide you with a solid foundation for telling your story. It s so basic, it s often overlooked, but it s akin to having a map in the wilderness. Whatever promotion efforts you engage in, a written plan will keep you on course. Business cards Your father s business card may have had his name, address, phone and title.