A real example is best, but a fictional one will do. A strong lead may include a startling piece of news, a quote, a question to which your readers seek the answer, a succinct description of a problem your article will resolve or a scenario your readers may face. Use anecdotes throughout. Stories that illustrate a point enliven an article. Make them funny, sad or instructive, but use them.
Most people enjoy reading about other people and find anecdotes a welcome break from heavy text.
In addition, anecdotes are memorable. For example, you can advise your readers not to exchange sensitive information on e-mail. Emphasize the applications of a law, not its history. Unless you are writing to an audience of legal professionals, you should focus on how the law is applied rather than on the law itself. Businesspeople seek guidance on the implications and provisions of laws and on how to comply with new regulations.