Most advertising falls into the style category of argument.
Even though emotional prods are standard fare sales conversation, much of the conversation deals is based on the objective of getting the customer to see a prospective purchase as an act of reason. Sales training programs focus devote a good deal of attention to protocols for overcoming consumers' objections with rational thrusts. Argument is the preferred style of product promotion for most basic household and personal products. The second most common style of advertising is the blended style in which argument and drama are interwoven. Drama is the least used but the most emotionally powerful for of product promotion.