But attendees need application-specific solutions. Consequently, Allen-Bradley does not prohibit commercial references. We tell the presenters that if they're explaining something to people, we know they'll explain it using their products. Then it's up to the customer to make the decision. Though generating leads or taking orders is the ultimate goal at most industry shows, there is even more of a buying atmosphere at corporate shows, and the sale of products on the show floor is promoted and encouraged.
Retailers walk the floor, placing orders as they go.
Head then uses the records of those orders to put together his own orders from the individual manufacturers. Allen-Bradley didn't offer any products for sale until the third year of its show. Those who organize the corporate shows acknowledge that it's a huge amount of work. Yet most of that work is done in house, often by enlisting the services of people involved in exhibiting at industry shows. Both Sony and Allen-Bradley take that approach.