Retroreflective clothing is 1500 times brighter than simple white cloth. That could mean the difference between your child being seen by an approaching vehicle that will have time to yield or being seen at the last moment - possibly a moment too late. Within the fabric of the reflective material, highly retroreflective glass beads are embedded that redirect light back to its source. The visibility of any object is determined by the amount of light it gives off relative to the amount of light given off by the surroundings. When it is emitted from the object, this is called reflection.
Reflection occurs when light rays strike a material and bounce off it.
The importance of reflective material became obvious to citizens of the small community of LaSalle, Ontario in 1999. Sadly, a number of children were struck and killed by motor vehicles. The police chief, Ian Russell, took action immediately. Over 25,000 reflective armbands were distributed free of charge to children and adolescents in the community. We need to increase visibility of our young people on our streets and we feel that if they wear these reflective armbands, they will be more visible to oncoming traffic and therefore safer.