The gematria of Amalek is the same as the word 'doubt'. Doubt means where I've come from is irrelevant and where I'm going to is uncertain. All I know is now. The essence of happiness is that things are important and I have a connection to them. Things can only be important if there is a connection between cause and effect, one thing and another.
Relevance is a measure of connection.
In a world of random events, nothing has importance. Nothing has relevance. Nothing has significance. Nothing is going anywhere. For this is the month when we can detect that faintest whisper of that straight line leading to forever.