A timeline on European Union development accompanies this piece. Each bimonthly issue is a colorful, objective window into the reality of Russia, past, present and future. It means wearing outdoor clothing inside and whole families huddling together in one room. Sometimes it even means freezing to death. Slovakia's recent referendum on early elections initiated by the opposition parties has pushed public opinion polls back into the spotlight.
Most political parties continue to neglect public opinion regarding political and economic issues.
This is folly, analysts say, as polling not only keeps political parties in touch with their electorate but can also be a useful tool to help sell painful economic reforms to a nervous public. As part of its efforts to become self-sustainable and serve as a model for other nonprofit organizations, Transitions Online has begun offering interested advertisers the possibility to reach thousands of readers through our weekly electronic mailings and on our site. For media professionals, political analysts, journalists, PR and marketing managers, and freedom of speech activists, Sreda is the premier journal on the Russian media sector. Independent and innovative, Sreda provides media news, analysis of the mass media market in Russia and Europe, information on the development of media infrastructure, analysis of media in the Russian regions, advising and reporting on media management trends, a calendar of media events, and a monitoring of Russian media policy. Articles in Russian with an English table of contents.