Performance as a function of motive strength and expectancy of goal attainment. Both groups were assumed to have an aroused motive to achieve. The multi-incentive group performed better. Where achievement was the only goal, those with high achievement motives performed better than those with low levels.
Performance is enhanced by multi-incentive conditions.
Although this is a very old study its implication is as true today as it was 40 years ago. Return to Table of Contents for this issue .