One large dendrobium grower in Thailand said he spent three times as much to pack the flower as to actually grow it in the field, and this was what brought him success in the Japanese market. From the time of entry to Japan to final purchase by consumers, the price of a cut flower will typically increase over 400 percent. Importing agents charge a 10 percent commission fee. Auctions charge 5 to 10 percent plus costs. Inland freight forwarders costs range between 10 and 15 percent.
Retailers mark up auction prices plus freight by as much as three times.
Consumers are more price conscious now that the economic situation in the country is not as strong. Quality of flowers has decreased somewhat as growers try to respond to price competition. Importers work on both fixed price and consignment bases. Consignment prices are adjusted seasonally, monthly, and even weekly. Fixed price is usually offered only when the importer wishes to guarantee a steady supply or obtain special varieties or qualities not available elsewhere.