Scale is incredibly important. Grinding away to make messages right from the outset saves millions, a huge contribution to value aggregation. The messaging process includes a clear positioning and value proposition, and understandable and compelling applications. Partnering is an extremely important leverage point. The right deal can make a business.
Partners provide credibility, growth, and ultimately, a path to leadership.
Sometimes it pulls in contributors with specific skills from outside the company. In a similar fashion, it manages two additional services, Name Exchange and Technology Exchange. Sudden Launch focuses company energy on getting a service or product into the hands of real customers. It's a formal process with lots of check lists and timetables. When Brown joined in the fall of 1998, the company was established as a traditional hardware manufacturer with a strong engineering reputation, and Brown directed and managed the development of the new Internet service.