I spend seven days a week doing whatever needs to be done. Most of his efforts are put toward writing new games or calling publishers and distributors. Clark s marketing efforts can be frustrating, but he has found many retailers and distributors who are receptive to his games. As long as the distributor thinks he can make money, he ll take the product, Clark said. You have to convince them that Yes, this product will sell.
Marketing is tough, but producing a game can be even tougher.
Coming up with creative ideas and challenges that are compatible with game rules is difficult. The two basic factors are the genre and the mechanics, Clark said. The mechanics of the system have to support the genre. Clark produced two games with Death s Edge, Inferno and Lost World of Atlantis. He hopes to debut two new games this summer.