Even though sometimes you re tired or it might be early in the morning and you might not feel like doing it, in the long run it helps you out. Most publicity is good publicity. Villanova is getting a lot of recognition, and I certainly am. National media attention during the regular season is a critical element in a campaign for All-America status. Colleges and universities actually organize integrated marketing campaigns to promote their players for national post-season awards.
Most schools produce brochures or imformational placards.
Some design web sites, others produce interactive CD-ROMs. Villanova campaigned hard in the fall on behalf of Brian Westbrook, who was nominated the Div. I-AA equivalent to football s Heisman Trophy. Notre Dame has already released its brochure pitching Troy Murphy as an All-America candidate and Villanova s athletic department is starting to organize a campaign for Bradley, who is currently leading the nation in shooting percentage. One of the articles that should factor into Bradley s campaign was penned in December by Dick Hoops Weiss, the venerable college sports columnist of the New York Daily News.