Buddy Cianci - Mayor of the City Providence and spaghetti sauce. House Painter - exquisite house painting and window washing. Don't make any promises you can't keep. Be a pleasure to do business with, smile, go the extra mile. Send a thank- you note.
People prefer to do business with winners, and the winners get the referrals.
No follow up calls. Now that you're planned, promoted, networked, and referred, you need to do one more thing - follow up. This gets you into the mind of your customer more often than your competition. Very few people do it. Follow up allows you to get back on their mind.