To be successful, all managers must develop and utilize marketing tools every day. Technology Management has implications for all disciplines. For example, in my course, we examine how marketing concerns affect new product and process development, how financial cost justification techniques affect technology investments, how technology can affect both quality and productivity measures, and how strategic and organizational goals can be enhanced through effective technology management. In past decades, the highly centralized structure of organizations insulated most managers from facing strategic, cross-functional decisions until rather late in their careers. Today's MBAs confront a very different environment.
Most students enter business school with a specific career field or discipline in mind.
Unless you are able to communicate well and understand your motivations and the motivations of others, it is very difficult to exploit your technical knowledge in finance, marketing, or operations. An introductory course in strategy provides a preview of your MBA program and poses the major questions and problems faced by managers in every type of business. Throughout your first year at Olin, you are introduced to several key business disciplines including finance, marketing, and organizational behavior. In years two and three, you select from a wide variety of electives to build a program uniquely suited to your educational needs and professional goals. For course descriptions and elective topics, see the Courses page .