What's more, people without design backgrounds have a fatal tendency to want to design for themselves rather than for their audience. Clients of more experienced visual designers' often do the same thing. They get excited and want to design to their own tastes rather than what makes sense for their potential visitors. Whether you're a newcomer to visual design or an experienced designer, you can benefit from thinking about some basic approaches to global visual design. There are certain colors that are associated with natural food.
Natural associations tend to be pretty safe.
Just don't make ethnocentric assumptions about associations. In the U.S., all paper money is green. Other countries use multiple colors in their paper money design. Use this as a general guide when choosing to use, or not to use, color for your audiences. Globalization of Color An interesting phenomenon, which may be partially due to the Web's proliferation throughout the world, is that some of the cultural connotations of color are becoming less intense for younger generations.