At first, I was unsure. I don't do a lot of copywriting these days. But I prepared the talk, gave it and was delighted to find that a lot of people in the audience really wanted to hear about how to write online. I guess writing is a subject that doesn't crop up too often at conferences. Because writing is not one of the sexy things that happens online.
Programming is sexy.
Online design is sexy. But not words. Heck, anyone can write words. And right now, most writing online is not of a caliber that would have you running home to show your mom. This is unfortunate, because from where I'm sitting it looks like words are your last, best way to differentiate yourself online.