They Built will be published by HarperBusiness in December 2001. In addition to his teaching and research, he has consulted with and taught both marketing and business history to various companies and organizations. In addition, the program has led me to think more broadly about globalizing an American business. In its depth, variety, and staying power, the Harvard Business School Executive Education experience is unlike any other in the world. What sets HBS apart are the myriad dimensions of learning offered, especially its often-imitated case study method.
Participants analyze case studies individually, in group discussions, and through team projects.
Putting themselves in the positions of the managers involved, they must analyze facts, define problems, compare alternatives, formulate solutions , commit to an action plan, and sell colleagues on the merits of their respective positions. Debate and interactive discussion are integral parts of the case study experience. In addition to case studies, faculty members use multiple learning approaches tailored to fit their teaching objectives. Comfortable amphitheater-style seating encourages optimal interaction among participants and faculty. One of the most powerful forms of learning is peer-group interaction.