Anyone who wants to can run around my garden for free. I have a copy of one of these courses. The list goes on and on. Everything and I mean everything has a price tag attached in a way that is unparalleled by any other religious organization I know of. Even attending the Sunday service has a fee.
Money also helps determine one's position within the community.
The store is a non-profit operation supposedly engaged in charitable activities. The only real charity it works for is Tony himself. Profits allegedly go towards providing scholarships so that people can attend Tony's seminars and take his home study courses. This of course will hopefully lead to them becoming full fledged members who will turn over all worldly possessions to him. Essentially, the profits go to increasing ACC membership and thus providing even more new sources of income.