You can also choose a combination of content-things that you write, plus outside links to more information. Most agents take this latter approach and finalize pages through a web designer. You go on the web and find them. Or, you hire a web-skilled assistant to handle such needs. You don't have to do all this unfamiliar stuff yourself.
People choose a community first and then choose a home.
If your site has superior community information, visitors will be more likely to bookmark it and return, perhaps to select you as their Realtor . Show expertise through site content, not just bio info, 3. On-site access to MLS searching, 4. Comprehensive and current content, 5. Offer something unique to your area that gets someone to bookmark your site, 7.