Bad, because large companies are focused on money, not the quality of cigars. Good, because there will be less competition and companies will be able to keep their prices down while focusing on better quality. Bad, because mergers mean that smaller brands and less popular brands will get gobbled up causing less selection.
Mergers mean a decrease in inferior cigars.
Larger companies are gearing up for the end of the embargo which will lead to less conflict regarding name rights and quicker product for the consumer. Small family cigar makers will go under reducing individuality and personality in the market. Uniqueness and diversity will be lost. Consolidation of forces results in a stronger, more stabilized market. All Rights Reserved.