But it seems promising, says owner Billy Richardson. We try to do new things all the time. We're getting a mixture of black and white, and young and old. It's not cheesy stuff. Other nights, Richardson's club lures a lot of dancers with house music or other electronica.
Most major clubs rely on that formula.
But the explosion of electronica music has left a void, and theme nights cover big bases. The target-audience approach doesn't always work. The House of Blues at Mandalay Bay turns its large concert hall into a large nightclub on some nights. The club is doing much better with an '80s-music night. We're into unity and diversity.