Scored above average overall rating in pre-market advertising testing, sales volume index 125 vs. year ago. Established a new product positioning concept for Oil of Olay Hydrogel cream and modified Thailand advertising campaign. Sales volume was twice as high as the year before. Positive feedback from publicity about the exhibition in many newspapers and magazines. Designed and executed the market research project for the brand, including quantitative and qualitative.
Market research is well organized and scientifically designed.
The report helped to build the brand's business. Analyzed and reported Retail Audit data monthly. Report led to new marketing strategies and volume forecasts. Developed and supervised the implementation of promotion activities including sampling, money back guarantee programs and designing promotion material. Secured third party endorsements.