Discuss how tourism can be a tool for development and how it affects economic, physical, political and socio-cultural environments. Explore how the area's cultural and physical assets would contribute to tourism and business growth. The course is designed as a fourteen-day study tour of North Africa to explore issues related to tourism and international business development. Emphasis is given to the tourism sector, which is a critical economic development sector in both countries. Morocco and Tunisia offer interesting contrasts because they are at very different stages in their development of these industries.
Morocco currently attracts a great volume of visitors and income.
Tunisia is at a more embryonic stage of development. Both countries offer a similar product, cultural heritage tourism, but with their own set of political, economic, social and environmental conditions. Prior to the course, students will attend a lecture and participate in on-line learning modules connected to both courses. Students must enroll for both courses offered. TSTD 282 Marketing of Cultural Heritage Tourism Products 3 credits Prof. Sheryl Spivack Analyze strategic alternatives for development and marketing of sustainable tourism in Morocco and North Africa.