Then, underneath, write down below it how your product or service gives people one or more of their desired needs and fills their self-interest. These are 20 benefits that do not cost you a dime to add to your product, service or offering. When writing copy for your advertising or your sales letter, any one of the benefits that apply can be used for customer benefits. Six or seven of these benefits, when attached to your product or service, can go a long way in closing a sale. By using this very powerful list and inter-twining these self interest benefits in your sales copy, you are adding buying benefits to your offer.
People buy benefits that a product or service offers.
Benefits cause people to take action. Benefits cause people to buy. These self-interest benefits can help make you substantial amounts of money. Benefits cause people to become involved with your firm. When benefits outweigh the cost, people will always buy what you are selling or marketing.