Moreover, making the team responsible for after-launch glitches and successes anchors the accountability and credit where it belongs. Do all you can to create team cohesiveness. Especially if your organization's culture is strongly functional, lobby in favor of physically moving your team together, out of everyone's respective departments. Product development is not only a team sport, it's a contact sport. Evidence abounds that the most fruitful interactions often happen, not in formal meetings, but in chance encounters.
Proximity encourages chance encounters and thus informal communication.
How Silicon Valley Innovation Strategies Can Work in Your Business.