Get ink for it. Everyone wants to be someplace that other people have heard of and are talking about. Plus, if you're like most agencies, you have a lot of kids who are still trying to explain to their parents exactly what in the hell they do. This will help. Play a lot Everybody in this business works way too hard and they work all the time.
Most agencies have things that they do that are planned.
Whether it's beers on Fridays or taking the agency out to lunch once a month or bringing in pizzas, I think it's important to make it spontaneous and to make it ongoing. It connects you better with people and it connects people better with themselves. I just know that riding bikes in the hall tends to be good for an agency. We used to play a lot of touch football but there were too many stitches involved. Even if they absolutely love their jobs, they feel like they're stealing too much time from their families.