A modest increase in advertising revenue would make the site self-sufficient. Therefore, increasing ad revenue is an important objective. The intended audience may be further divided into local and non-local. The most important audience is the local audience, ie, those living within 50 miles of Ann Arbor. Since Electric Current is mainly devoted to events occurring in and around Ann Arbor, it is this cohort which is most likely to want to use Electric Current for events information.
Most advertisers are likely to come from the local area.
People from out of the city are likely to be interested in Events information only if they plan a trip to Ann Arbor. However, reviews and advertisements may be of as great interest to this audience as to the local group. There is a potential for advertising from any of the countries on the Net which access the Electric Current site. The web server is NCSA httpd 1.5. This machine is currently connected to the Internet via a cable modem.