Unless this confidence exists, MRP's value to the University is limited. Therefore, it is important that the MRP staff, with the full cooperation of all segments of the University, always practice policies and procedures that will gain the respect and confidence of the press. This is accomplished essentially by responding candidly and cooperatively. In the event of a crime or controversy, as well as in routine matters, it is the responsibility of the MRP Assistant Director to see that appropriate news media get the facts as quickly as possible. Attempts to suppress bad news almost invariably lead to unhappy consequences.
Rumors are usually far worse than the published fact.
Being first with the story gives the University an opportunity, whenever applicable, to emphasize positive points. The result is then more likely to be a fair and balanced account rather than a one-sided and sometimes distorted view. Such a procedure enhances the University's credibility with the press and the public. Therefore, because of the need to maintain credibility with both the press and public, the MRP Assistant Director is authorized after carefully assembling facts, notifying pertinent persons and clearing the information with the appropriate vice president, to release information pertaining to emergencies, crime, controversies and other events to which the press has a reasonable claim. University administrators should keep the MRP Director or Assistant Director fully informed, factually and promptly, about such activities in their areas of responsibilities.