People who value faith and those who do research on faith unquestionably need the media if they want Canadians to be aware of the kinds of things that they value and the kinds of things that they're finding. What is not as clear, of course, is that the media necessarily want very much of religion, let alone need religion, in the course of functioning on a day to day basis. We can use any number of criteria to document the fact that faith is valued in a widespread way across Canada. Take, for example, a simple measure such as religious identification. And so we're saying the fact that people identify, for starters, I think is very, very significant.
Religious attendance is a second measure.
But still, it's noteworthy that one in four Canadians claim at least that they're showing up for religious services virtually every week. So simple math here means that a lot of people aren't attending on a weekly basis, but they haven't stopped attending altogether. Using a line from a student of mine, the situation could be summed up in terms of Canadians not so much dropping out as dropping in. The reality is that Canadians continue to identify with religious groups, although attendance is down. If we need documentation on a third level, we can provide all kinds of data as far as beliefs.