Be an advocate for racial justice in the same way that you are already advocates for issues like quality public education, health care and consumer safety. Profile the efforts of individuals and organizations that have a commitment to racial diversity and racial justice. Provide coverage that is above population percentages. For example, even though the Native American community is less than one percent of the population, they deserve more than one percent of the news coverage. Utilize minority opinions for non-race specific issues.
Minorities can speak to issues of the economy, education, the environment, gender and politics.
Invite a racially, economically, and chronologically diverse group of men, women and youth to meet periodically with news directors and reporters to insure ongoing dialogue around racial representation in the media. Profile minority cultural events year round, not just during calendar specific times like Black History Month, Hispanic Heritage Month, and including events for Native Americans, Asian Americans, and Arab Americans. Provide more investigative reporting into the racism that exists in West Michigan, both personal and institutional. In cases where racism is likely to be a factor, be aware of that possibility and discuss it. Be more selective about the national and international news used on local broadcasts.