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People are busy, sometimes unmotivated and often distracted.
You may not be that important to them yet. You know little or nothing about many of your customers, partners and employees. Much of the data you have about individuals is wrong. Individuals lie to you, especially when they fill out forms on the Web. If you take the time to fill out a form listing your name, address, credit card information and shipping preferences, you can forever more order any Amazon product in a single step.