You can't help but notice. Look at your square condenser outside the house and you can't help but want to hide it. Looks and fashion drive our society. From a business standpoint, what I like about fashion is that it motivates people to buy new products purely for the esthetic and emotional satisfaction and not necessarily for rational or functional reasons. We see style in cars, refrigerators, toasters, coffee makers.
Old habits are hard to break.
It's time to break them. With the growing shortage of electrical power, compounded by more stringent environmental regulation and deregulation of electrical utilities, this industry will have a great opportunity to sell better, more efficient products for an audience thirsty for savings in their electric bills. But dealers, you've got to let them know you're there. Manufacturers, you've got to provide flair. Make it pretty and they will come.