The Iceberg and the Octopus Enter the Octopus Today's business world requires flexibility and versatility. The octopus provides an ideal analogy for the new business model. The tentacles can be severed and new ones generated.
Octopuses come in all sizes and are found throughout the world.
An octopus can change colors, and, because it has no rigid structure, can squeeze itself into places predators cannot reach. All of these attributes are essential in today's business environment. Williams points to Galoob Toys as an example of this new type of business. Then the product has to come in, so they contract with a carrier. This allows maximum flexibility.