They don't follow blueprints on a page or words on a piece of paper. If you want your company to keep up with the best of the new breed you must not only embrace change, but lead the charge to bring it to your company.
People follow people.
They don't follow blueprints on a page or words on a piece of paper. So, if you want to introduce change management to your company, it must start with you. If you want your staff to follow you, you have to be certain they understand where it is you want to lead them. You must paint a picture which conjures up the excitement of business in the new digital age, with all the expanded possibilities before us. Whether its Steve Jobs in the early days of Apple Computer or Steve Case at America Online, the great high-tech leaders have made a passionate case for their companies' role in fundamentally altering modern life.