Certainly, the issues today are around privacy and spam. It's really about maintaining respect for the individual. I believe that first there should be good industry self-regulation, but unfortunately there are a lot of illicit operators out there. There's going to be the need for legislation to deal with the bad guys. Precision-based marketing, on the other hand, allows the marketer to get the exact right message to the right person at the right time.
Precision marketing is much more oriented to what's relevant to the recipient.
He said he thought the segments decay too rapidly. Well, I don't agree with everything George said. We do agree that segmentation is an old-fashioned notion, in that what you try to do is put your customers into several buckets. The way we look at it is that every individual is essentially his or her own bucket. As an example, for the NFL we mail one newsletter each week to over a million subscribers.