If all the models had been just the ones businessmen would have, cellular phones would not be so popular among young people, especially girls now. What's important is that girls could choose those model if they like, and if not they could choose others. There are some women who would like to buy Hello Kitty compact cars, and also who want to buy sporty type. It's really important for everyone to have his or her own choice. In video games, there was not a choice.
People think video games are for boys, and so are computers.
It just started to change. Companies planned it, but consumers really went beyond what the business people were thinking about. I really hope that it will be true of video games and also of computers too. To do that, we may have to question what a computer means to us, what engineering is, what science is from the gender point of view too.