This is popular with liberals. A more recent idea is of man as a spiritual warrior. This is popular with liberals and conservatives, although they have different ends in mind. The problem here is that there is probably no agreed upon definition, and in any event, it may be that we have too many warriors in our society as it is. Men's bodies are supposed to be hard and tough to allow fighting.
Men are to be pushed toward the exercise of power and toward the fear of impotence.
This pushes men to exaggerated sense of independence and creates dependency needs. It pushes men toward being brave, bold, and aggressive, and teaches them to fear fear, tenderness, and shyness. In short men are given paradoxical, insidious messages about what it means to be male. An old friend of mine calls this prohibition against men crying, a crime against our gender. I tend to agree.