In the midst of the complexities of managing a business, it's easy to forget that the big, wide world is still going about its business, too. And yet what happens outside the office doors has a direct and shaping effect on what goes on inside. You need to know about the forces and events that affect your organization, and be ready to respond accordingly. In the right market it's easy to be a genius.
Most organizations rise in a rising market.
The manager in charge will come out looking great. That same manager may look a little less like a genius and a little more like a regular person. This chapter will help you understand and anticipate some of the forces out there that can make a difference to your organization. Social, political, and economic forces, to give some trivial examples. The world economy.