Here is a sample publicity schedule that can be adapted to meet local needs. It will be useful to have a Publicity Notebook to keep track of all efforts. Gather Together All Pertinent Information About the Class. All the basic information about the conversion class needs to be determined or decided. Develop Your Mailing and Contact List.
Publicity starts with good information about local media and other contacts.
Draw up a mailing and contact list of all key local people such as rabbis, Jewish educators, and editors or religious writers in Jewish and secular local papers. Those secular local papers should include standard newspapers plus such publications as college newspapers, local shopping papers, publications aimed at parents of young children, city magazines and so on. In addition, the mailing list should include other local Jewish congregations within the movement of the congregation offering the conversion class, Jewish schools, including day schools, and organizations, such as Federations and Jewish Community Councils, Jewish Community Centers, local interested Jewish educational organizations, Hillels, kosher food establishments such as butcher shops, delicatessens, and bagel stores, mohelim, radio and television stations, local bureaus of wire services, weekly entertainment guides, libraries, museums, colleges, and other similar places. For each name or place on the list, have an address, telephone number, and contact person, if known. Canvassing people for media contacts can be especially useful.