We fear the unknown. We assume that because WE don't like to get prospecting calls ourselves, everybody will reject us. This is not true. Most people are relativity nice to salespeople when they call even if they are not interested in what they're selling. This of course, is provided that the salesperson demonstrates professional courtesy, gets right to the point and doesn't try to shove something down the prospect's throat.
Rejection is almost never as often or as bad as people imagine.
If you don't already know this, you're probably not making many calls. The Personal Assistant One of the really neat things about making prospecting calls is that you don't have to do it after you learn how to do it. You can hire someone to do it for you. There are many talented people who would love to work out of their homes making prospecting calls for you. Remember this, however, before you can teach someone to set appointments for you, you must first know how to do it yourself.