The problem of societal violence will never be solved until we stop pointing fingers at games and start focusing on the problems of our families. It's all voluntary. Perhaps the gaming industry will pick up on the success of the movie ratings system. Not to mention 'Space Invaders' at the local emporiums that sprang up in the late '70's. I grew up with or from graduating to 'Quake' and 'TeamFortress' in my old age.
Normal people know the difference.
Go to the neighborhood Pizza Hut, watch the juvenile delinquents massacre other 'human' beings in Mortal Combat, then see how many of them run out of the door foaming and attacking the passersby. Granted, a few do, but it's related to dope and gangs, not the damn game. Anyone with half a brain can dismiss this controversy as a cry for grocery-store sales receipts. Unless, of course, the other half of their brain was destroyed by violent video games. You know, I was really expecting a long, drawn out discussion of how it is ridiculous to have any kind of standards relating to portrayed violence in games.