You may need to fax the same editorial piece a second time, followed by a second follow-up phone call. Now is a good time to double check the Editorial Department fax number. In the end, it is the editor who decides and it is the editor you want to influence. Also, never assume that an editor is keeping an editorial you faxed a month ago. Newspapers are drowning in paper.
Most editors throw away everything about once a month.
While having our editorials printed on the Editorial Page is our main interest, due to the nature of our concerns, we will, on occasion, want to supply materials to the Religion Editor. The basic strategy is to have an opinion piece on an editor's desk within a day of a hot news story on that same topic. Two weeks before local public school begins a school-related editorial should be submitted. A good Associate will look ahead several months and plan which available opinion pieces could be submitted before upcoming seasonal or local events. Generally, these editors meet regularly in an Editorial Meeting.