Companies everywhere talk about the importance of providing excellent customer service. They go on and on about how Internet technology has changed the playing field for the sale of products and services, that it has increased competition between companies vying for the same customer. Often the only thing that separates one business from its competitors is the level of service provided. Most people feel that businesses do not really care about their customers and that they certainly are not walking their talk.
Most companies measure success by their sales numbers.
If sales continue to increase, then business must be growing. Think of the last time you bought a product or service where, after doing business with that company, you got a call or a survey card to find out what you, the customer, thought about the buying experience. If you can answer these questions, you are way ahead of the rest of the pack. Here are a few ideas on how to measure customer service at your business. These companies have the ability to see your business through the eyes of your customers.