But he doesn't deny that the company wants to expand to the Midwest within 18 months. Change perception of quick-service restaurants. Orion adds flash to burgers and shakes by using the image of wrestling announcer and partner Gene Okerlund. The popular sports announcer's personality taps the male consumer market, ages 18 to 34. Time-conscious consumers who patronize shopping malls and convenience plazas are Orion targets for meals or snacks at Mean Gene's Burgers.
Prime locations are malls, service plazas and convenience stores.
Hamburgers, hot dogs, chicken, french fries, onion rings, malts, shakes, sundaes, breakfast meals, kid's meals, side dishes and beverages. Orion management plans to support franchisees by visiting each store every 14 days. Casual dining with flexible menu for price-conscious consumers. Coco Pazzo Cafe is the informal little brother to upscale Coco Pazzo. By positioning the smaller concept in a city where a Coco Pazzo exists, or near to one, the cafe benefits by an established reputation.