Every program for checking grammar and spelling would find this sentence completely accurate. It requires a person to see that such a statement is just plain wrong. Textbook writing is a team effort that is guided by state curriculum requirements for every subject. Within this framework, authors, scholars, and writers conceive the idea for a book, frame a scholarly approach, and write the manuscript. Publishers direct a team of editors, content experts, and reviewers who evaluate the manuscript for accuracy of content, appropriateness of writing style for grade level, adherence to state curriculum guidelines, and effectiveness of the pedagogy.
Publishers use state and local curriculum standards to determine the broad content of a textbook.
Textbook publishing is a highly competitive industry, though, and publishers follow dramatically different approaches in the learning materials they publish. Most publishers conduct exhaustive research, including learner verification and focus group studies, to define the content that should be in a textbook. Publishers also rely on the expertise and extensive classroom experience of their authors, development staff, and reviewers to craft content that is accessible to students. Effective content, includes the important concepts that all students need to learn, addresses variable learning styles, and incorporates teaching and learning techniques that help ensure student mastery. Each publisher determines the approach it believes will be most effective in the classroom and most competitive in the marketplace.