Digital music could also benefit from older users if the digital format becomes more popular than CDs. Older users who choose to use the computer as their primary source of music will pay to update their current music library to the new format. This is similar to the recent boost in sales as a result of the switch from cassette to CDs. A potential challenge to digital distributor is that consumers may actually like the physical product. T he presence of a physical object makes it possible to show off one's audio collection.
Music is often a prominent display in one's living space.
Others enjoy the pleasure associated with reading the lyrics from the insert inside the jewel box. Many music enthusiasts enjoy reading the liner notes as much as listening to the album and labels often become collectables. Another issue in digital music distribution relates to buyer behavior. While the Internet makes claims of expediting a purchase, some people really enjoy shopping. Shopping at the mall or at an individual retail store creates an experience that the online world cannot replicate.