It includes the social, economic, and managerial aspects of advertising and the impact of advertising practices on the consumer. The full promotional mix to include public relations and sales promotion is covered. This course should be taken in junior year. It is a prerequisite for the Senior Seminar. This course focuses on the basic functions of a human resource operation, including employee recruitment and selection, compensation, performance appraisal, training and development, and labor relations.
Practical application includes extensive case analysis and a real-world group research project.
An evaluation of both Keynesian and Monetarist views of monetary theory and policy. This course explores the optimal use of our ecosystem both as a provider of amenity services and as a depository for residuals from the production and consumption of goods and services. Emphasis is first on an economic explanation of environmental issues and then on analyzing specific issues from an economic perspective. Findings from the behavioral sciences will be applied to practical marketing problems. Experimental research on interpersonal relations, work motivation, personnel selection, and decision-making covered.