The discipline is shifting from a local and national orientation to a global perspective, opening new and exciting avenues for adventurous business professionals. Contemporary marketing concerns the building and maintaining of relationships between producers of products and services and their customers. Marketing encompasses a set of activities which identify customer needs and wants, designs appropriate products and services to serve those customers, and delivers those products and services to customers. Organizations rely on marketing professionals to stay ahead, and to project what the future will hold. Marketing specialists have a wide range of responsibilities.
Marketing is an exciting, energetic profession.
As the marketplace continues to expand globally, the field promises to offer even more diverse and dynamic career choices. Careers may be built in a wide variety of specializations including advertising, public relations, personal selling, market research, retail management, and hospitality marketing. Students may also pursue careers as a generalist, including marketing management, product management and strategic planning.