Text Place important or critical information on the top part of the page. Long paragraphs are seen as a gray wall which users will reject. Users scan information and recklessly skip over any text they deem to be fluff. Rewrite previously written information from paper documents so information is short and jargon free. Provide visual contrast between one font and another, and contrast between text blocks and the surrounding empty space.
Nothing attracts the eye and brain of the viewer like strong contrast and distinctive patterns.
Think seriously before changing the link and activated link colors. Use headings as headings. Don't use them to emphasize text. Their purpose is to set apart document or section titles. Graphics Try to keep your images under 40K, or your user may lose interest waiting for the page to download.