The company hopes to have an interactive Web site up and running by the end of August where caregivers can post questions and find answers. It will also help market the sourcebook on a national level. This year marked the first publication of a national edition of The Caregiver Sourcebook. The company is also working with QVC to promote the book, with Art Ginsberg, aka Mr. Food, as the national spokesman. Fleckenstein is a secondary caregiver.
Mom even makes contributions to the book.
Though she spends 12 hours at the business Monday through Friday, and several hours on weekends, Fleckenstein recognizes the importance of break time. For the last 12 years, she has taken tap, ballet and theatrical dancing lessons and participates in annual recitals. With little time in her schedule for exercise, dancing helps Fleckenstein stay in shape. And several times each year, she takes off with her family to their home in the Dominican Republic. Though she feels a little guilty going on vacation, she knows the time is vital to both her sanity, and to maintaining the close relationship she shares with her husband and son.