The Economics of Fundraising The Economics of Fundraising High-cost traditional fundraising methods diverts funds from essential community needs Fundraising can be very expensive.
Many nonprofits spend hundreds of thousands and even millions on fundraising activities.
That money is diverted from helping the poor and the sick, and from meeting other important community needs. It goes to pay salaries, postage, printing, travel, and other expenses that don t directly advance the goals you want to see achieved when you contribute. Like donors, the nonprofits wish the costs of fundraisng were lower. If donors and organizations cooperate in using the Internet, millions could be saved. Direct mail solicitation can be especially expensive.