Gone are the days of when online advertisers paid big bucks to appear prominently on popular search engines sites next to, say, expensive Superbowl ad spots. I'm seeing coherent strategy now, not an inability to understand what to expect from online advertisements. When the markets love Internet companies, everything just seems to work right. Investors pump money into dot-coms, those sites advertise on other sites, and the advertising boosts everyone's revenue. It's love requited, and more investors pile on.
Positive feedback is a wonderful thing.
They produced ads in quantity, ignoring bad graphics, market segmenting and assessment, he said. It's now very evident to me that people are taking time to analyze what's relevant and what's not. We're now seeing marketers tweaking them in real-time. Negative feedback can damage ad revenue as quickly as positive feedback helps it. Investors pulled money out of dot-com companies as the market melted down last year, the companies in turn pulled their money out of online advertising budgets, and sites dependent on advertising revenue sucked value out of Internet stock portfolios.