With the Internet in your marketing bag you don't have to buy airtime during the Superbowl to reach potential customers. More importantly, you can then use these same resources to turn these viewers into customers and then turn these customers into satisfied repeat customers. Many business people today understand that the Internet is going to be an important part of their business in the future. What they don't understand is how it will be an important tool for them. This isn't just a small business phenomenon.
Marketing is about results.
Unfortunately in the past, the only way to really effectively manage a results-oriented marketing program was with lots of resources. The Internet is changing that. The Internet gives your business the chance to develop very specific programs targeted at very specific markets with very reasonable budgets. While an effective online marketing program isn't cheap, it is certainly more affordable than most traditional marketing options. This gives even the smallest business the chance to participate in the online world.