Naveen, director of Super Recording Company, beams at the recent success of Yenna paaru, the album he produced. Our album has proved that pop need not be totally western. He does not share the enthusiasm that pop is generating these days. Pop is not a new phenomena even at the regional levels. While the music companies strive to cash in on pop, playback singers, who were unseen voices, see an opportunity to display their creative potential.
People still like it.
Industry watchers also believe that Anooradha Sreeram's album Chennai Girl has been a boost to the industry. It has a unique flavour of fusion music, largely because of her knowledge of Carnatic, Hindustani, and western musical traditions. But a lot of the new music is popping out of the computerised keyboard and other modern equipment. He experiments with south Indian instruments like the nadaswaram and tavil and believes that pop has to foster the western style although in essence remain Indian. His pop album has been snapped up by Tamilians living abroad and they turn up in large numbers to watch him perform.