Everywhere our children and we turn, there is something or someone telling you to smoke. What makes all this unacceptable and treacherous is that this dangerous and addictive product is sold to youth and adolescents as an assertion of their freedom to choose. One of the primary objectives of the tobacco industry is to frame tobacco use as an individual and behavioural decision. The deception in this casting is that it leaves the tobacco industry's activities and practices completely out of the equation. It assumes that people make their decisions in a state of vacuum, completely uninfluenced by the environment of industry advertising and marketing.
Research shows that people's decision to smoke is influenced by tobacco industry promotion.
Tobacco advertising featuring prominent sports and entertainment figures project and reinforce and image of tobacco as glamorous, fun, healthy, sophisticated and wealthy. In countries where advertising bans are beginning to emerge, subtle product-placement in films and film videos continue to send these messages to young people. By the time people find out, it is often too late. They want to suppress truth that documents their manipulation of nicotine to levels that ensure that addiction occurs and is sustained. Truth that shows us that the tobacco industry privately develops strategies to market to children while publicly claiming the contrary.