But Van Hefner wonders how long free services like Go2Call's will last. I've seen companies who, the more customers they have, the more money they lose. By the time these companies reach critical mass, they're paying more for administration costs than they take in. Sound quality counts, too, by Nix's criteria. Here's where IP phone companies have had an uphill battle.
Quality is a new concept.
But now, Nix says, quality is also firmly ensconced as a must-have. That was just the initial reaction. It has rapidly improved. Consumers keep coming back. I think the quality is sufficient to keep them making calls.