We know that the consumer is buying a group cooperative product and that they're not going to choose to go to any region to see one thing. As tourism marketers we have to strategically not only pull the market together, but help some of the hidden little secret places find better ways of marketing themselves so that they can be part of our product. We have good reasons to be optimistic about the revenue side of the equation. Low unemployment, high consumer confidence, and general economic conditions are positive in the U.S. and don't show signs of deteriorating. On the international side, the general economic conditions in a number of countries where we provide service are experiencing recoveries.
Revenue is higher than a seven.
The cost side of the equation gives me reason for guarded optimism. Fuel and labor cost pressures are offsetting a portion of the bullish revenue story.