Partners CADdepot shareware CADinfo. There are many ways you can improve your advertising effectiveness to ensure the success of your program. While click-through rates measure only one step in the online advertising process, it is easy to measure and compare results, making it the most popular means of evaluating an ad s effectiveness.
People click on ads for a reason.
Some specific reasons include curiosity, discounts and coupons, and most important, product interest. Attract the Curious A lot of curiosity is generated from a user s general interest in a product or service, not whim. Coupons and Discounts Work Ads offering product discounts and coupons are more attractive to users than those offering chances to win merchandise, cash, points towards purchases, or airline miles. Users are more interested in concrete discounts than they are in a chance of winning a trip to Tahiti. If you understand who is likely to buy your product or service, you can then seek out the sites that reach this prospect.