Starting Out Sales Mgt. By building relationships withother businesses to increase sales for all. It's called partnering, and it'sthe most important success strategy in business today. If you've recently received a marketing piece from a professional associationor an offer from a major credit card company, that's partnering in action. Theassociation or bank offers you a group of services delivered via a network ofpartners that provide everything from reduced rates on rental cars andlong-distance services to life insurance.
Partnership marketing is the new survival strategy for entrepreneurs, too.
By wooing marketing partners thatsuccessfully sell products or services to your target customers, you can expandyour business and create a big-company image while sharing marketing tasks andexpenses. Beyond the cost savings, you'll also gain access to valuableresources, such as qualified prospect lists and the support of larger, moreexperienced marketing partners. Here are four ways partnering strategies can help you build your new business. Launch a new product or service. Say you've developed a new productor service and want to launch it nationally, but don't have millions of dollarsto do it on your own.