This new technology is a great way to connect the reader of the printed word with the Internet. And it gives the newspaper the ability to get readers as much information as we possibly can. The technology developed by GoCode is an experiment for the newspaper and is currently being used by only about 100 people. The Post and Courier has a circulation of 110,000. GoCode chairman Tom Pickens said the technology is an attempt to help bridge the gap between newspapers and online media by creating a seamless network of information.
People see an article in the paper and they clip it out to use later at their computers.
This technology is going help make this less painful for the readers to do that. So newspaper groups began forming large classified cooperatives such as Classified Ventures to aggregate advertisements from large papers into one giant searchable pool. With this new technology, print advertisements can be sold for more money and provide more value to the consumers. If we can make it easier to get our readers from the print classified ads to the online ads, we've made it easier for our readers to not go somewhere else to get the same information. While maintaining the business operations of a newspaper is important, Craig Branson of the American Society of Newspaper Editors said that using technology to maintain local flavor is what counts.