Papers vary widely in quality, color, texture, and cost. Unless you have a special need for a particular kind of paper, ask your printer about paper already in stock at the print shop. Print shops order papers in bulk at reduced prices, and they are almost always lower in cost than you would get from an individualized paper order. Considering that paper costs have risen markedly in the last few years, this can represent a significant savings. You should also consider the use of recycled paper.
Most printers now offer high-quality recycled papers at competitive prices.
The heavier the paper, the higher the cost. Work with your printer from the beginning of your project on paper selection - the kind and grade of paper you select will affect not only the cost, but also the folding, binding, and postage options. Ink Colors Ink colors, including even standard black, must be included in your specifications. Ink colors are often forgotten in ordering materials for publications, but, if used well, can make a dramatic impact on your publication. Ink colors are specified according to various color guides that identify thousands of colors.