This means that there will be WAP compliant terminals from several manufacturers. Also the server technology is open, so operators and companies can select from a wide range of products. The common standard offers economies of scale, encouraging manufacturers, application developers and content providers to invest in developing WAP compatible products. Companies can benefit from WAP by offering end-users new mobile services that make everyday life much more convenient and are easily accessed by a mobile phone. The telecommunications industry avoids overlapping costs and investments thanks to the common, open platform and tool for wireless messaging.
Operators can differentiate themselves by launching new and intriguing services.
Developers and content providers are able to access all protocols and carriers with one product. Corporations can offer new channels for their services and also create totally new services for their mobile customers. Carriers can offer their customers secure access to their personal and other customer-related information. The WAP protocol is being developed into WAP version 2.0, enhanced further by the increasing number of new WAP Forum members. WAP will be based on the latest existing technologies and the protocol aims to support them as quickly as possible.