A couple of search engines are stepping in to help your keywords perform more effectively by allowing website owners to purchase keywords on the respective search engines.
Payment is based on click throughs.
Now in use at the Alta Vista Search Engine, Real Names offers keywords for sale. Website owners purchase a keyword and when someone searches for that word on the Alta Vista search engine, the first link presented is a link to the relevant site. This can be best used by companies with well branded trademarks or slogans, Real Names says it will not permit generic or broad search terms to be included. Keywords are just one of the many aspects to be taken into consideration when developing a website. Internet News Internet Investing Internet Technology Windows Internet Tech.