In my preparation, I looked for the elements of my business and personal life I have to master to lead my fields. There are no shortcuts when you're striving to be the best. I'd like to share my findings and challenges with you and ask that you view them through your own glasses, and see how clear your vision is. Master Differentiation . Everyone has an unrealistic definition of what differentiates them from their competition.
Most people say quality, people, service.
Some idiots say price. The answer is in the way you choose to differentiate yourself. Something that's extremely important to your customer at which you excel. Master Value . The best way to differentiate yourself is with value before the sale.