The Virtual Library aims to be 'the Internet's leading reference and resource site for marketing, advertising, selling and research. Described by its publishers, Centaur Communications as 'the online community for marketing, media, advertising and design' this industry vortal provides the latest news, jobs and industry information from Centaur's 13 titles which include Marketing Week and New Media Age. Contains sections on best practice, marketing books and journals, marketing training, planning and checklists, plus web site creation and search engines. Media UK offers television, radio, newspaper and magazine directories as well as a newsfeeds section.
Members can access the library free of charge.
There are also useful links to worldwide national and international market research associations. The Market Research Society's web site contains news, events, training programmes and publications. It also gives the full text of the Society's Code of Conduct, including relevant guidelines, recommended for SBU Business Studies students studying the Market Research unit. It also has a useful list of Canadian, US and international links relevant to market researchers. International directory containing details of over 4,000 market research agencies, associations and publishers in over 100 countries, including the UK and Europe.