Bryant's own way of dealing with creativity is to treat it as a process. Creativity, then, imposes the notion that I can and must think differently about this. I can't let the old ways bind me, even though I may connect with them and draw from them. Dr. Ed Mullins, chairman of UA's journalism department, agrees with Bryant's notion of creativity as a process. But getting people to give this knowledge a chance is the rub.
Most human beings seem to have defense mechanism against changing their ways of thinking and acting.
On the other hand, there are people who seem to be born with a conviction that much of conventional wisdom is the pits. They are the ones who go out and produce the world's great art or science. No, it's not just the so-called 'fine or performing arts' where creativity is critical. Discourse about scientific discoveries, those of Galileo and Einstein for example, read like poetry or holy scripture. Clark believes creativity is key to this process.