Try not to make your page too long. Web surfers hate to scroll down, too. Consider using a white, light blue, or soft gray background for a very professional, simple look to your page and easy reading. Some combinations of text and background colors can be completely unreadable by people with color blindness. Different computer monitors will display the same color differently.
Most search engines look at the page's title for indexing information.
If your page doesn't ever change, it is stale. Don't create a page and abandon it. It should be an on-going project, constantly improving. Don't duplicate the work of others. Rather than copy a document published by another department, link to it.