The central issue of both perception and support is to have a university which, when accurately perceived, is worthy of support. Perception is an issue for all constituent groups in the University, not just a media or public relations group. Our challenge is to work together to create an accurate perception that is understood and meaningful to all whom the University serves.
Perceptions have a substantial impact on levels of enthusiasm and support.
Perceptions concerning the UO are diverse. However, those programs are often unrecognized or unknown within the State of Oregon. Alternatively, there are areas in which the University of Oregon has deficiencies in the public's perception which need to be addressed. This tends to make the University of Oregon irrelevant to the State of Oregon in many ways. The general perception is a lack of communication and connection with others, both within and outside of the university.