All performance measures must be objective and readily measurable. In the course of cross-country consultations, and during our own deliberations, people were unanimous about the need to better promote our films.
Marketing is seen as crucial to their success or failure.
Funding within this automatic envelope should be provided for both production and marketing. Among other things, a specific component of the fund would be directed to new and emerging filmmakers and mentoring and training programs. It should be designed to assist in the production of high-quality features originating from filmmakers across Canada. We are sympathetic to the concept and want to echo the sentiment expressed during the regional consultation meetings that having a modest additional investment in training would reap substantial gains. While training related to technical crafts will be necessary to sustain the industry s growth, it is especially important to broaden the training required for new directors, screenwriters and producers.