For a number of reasons, paper is a very good example of why it is better to consume less than to rely on recycling. Recycling is difficult to do economically. The market for paper is very unstable, with prices rising and falling suddenly. It's very hard to set up all the complicated systems needed to collect, sort, process and market recycled paper products under these conditions. Recycling paper doesn't do all that much to help the environment, compared to using less.
Most people connect their idea of the environment with trees in some way.
It is assumed that recycling paper must be a good thing because it saves trees. In fact, although deforestation is an issue, most of the environmental impacts of paper come from manufacturing and transporting it. These processes are much the same for recycled paper as they are for virgin paper. The real paradox of trying to save trees by saving paper is that actually, our use of paper is causing more trees to be planted. The problem is that a lot of them are on industrial style plantations which actually damage the environment, replacing wildlife habitats with monocultures and lowering water tables.