People often think that they can do the first mailing and business will come rolling in. PowerCET's experience with multiple mailings is enlightening. Bruce recalls his company's mailing to 1500 people for a session in one area. Then, they experimented with sending out the first mailing 6-8 weeks ahead of time with a second one following 4 weeks before the seminar. The response jumped from near zero to filling up the seminars.
Repetition is essential.
We urge you, though, to test inexpensively before making a major commitment. For instance, try out a portion of a list before mailing to all 10,000 names. Put it right up front. Certain words will sell our product lines and those have to appear in everything we do. Not a comment, not an inquiry.