As emerging e-brands elbow each other out of the way, the demand for fresh talent continues to escalate. Earlier this year, it was recruiting about 10 people a month. In contrast, BMP Interaction, the interactive division of traditional agency BBD DDB, intends to take on a further 35 people by the end of the year, boosting its team by more than half.
Recruitment is so frantic that some are throwing wads of cash at the problem.
Entranet, a web development agency which specialises in marketing services and creative design, recently offered 50,000 to any individual or company that could fulfil its recruitment needs. It's an interesting industry to be working in right now, partly because there are so few people with the requisite skill sets to be able to deal with new and old media environments. Enthusiasm over experience Ad agencies and marketing strategists have created new positions to fill the market's requirements. Demand for multi-tasking individuals is high, but ultimately enthusiasm and a willingness to learn often compensates for lack of experience. BMP Interaction is on the hunt for market analysts and researchers, as well as media planners, buyers and creative developers, to fulfil its turnkey service.