The first auction will be April 10 th where bids will be cried out by Adbot's brokers on behalf of their clients. Currently, Adbot is seeking to enroll web publishers, advertisers, and associates that will refer publishers from their own web site. Sites that are seeking to put advertising on their site may consider this a viable option, especially if the impressions they are receiving are too low to be considered by other networks such as Doubleclick or the Infoseek Network . When we focus on design issues, it easy to get caught up in graphical, HTML, and technical considerations. However, we can not forget the marketers true forte, communication.
Many managers imagine the users of their web sites as browsers.
This is seldom the case. The average user may spend only 4 minutes in a site consisting of over 1000 pages. While we cringe at the thought of comparing the web to print media. There is much to be learned from print magazine cover design. Seldom is it unclear what target audience is being solicited nor does a magazine list it's topic areas on a the cover.