With a swipe, users can dine at nine of the mall's sit-down restaurants. The meal's cost is deducted from the card's value. Depending on how much users spend and how often they use it, they're rewarded with merchandise and cash-off rewards. Launched last November, the system offers convenience. Mall management and restaurants are studying the possibility of offering free food delivery to offices as an incentive.
Operators love the prepaid system.
It tracks restaurant traffic, customer dining and spending habits and merchant performance. There's no mark-up on the card itself, and operators are reimbursed electronically each week. Cards are sold at the mall information booth, not restaurants. So far, cards are moving at the rate of about 25 per week.