In a highly competitive, global marketplace it is essential that organizations understand and rapidly respond to the needs of their customers. To develop and maintain sustainable competitive advantage, it is essential that organizations understand how to identify target markets and develop marketing strategies that will provide satisfaction to those markets. A Bachelor of Science degree in Business Administration with an emphasis in Marketing equips students with the knowledge and necessary skills to succeed in careers which require that they develop and implement marketing strategies. The emphasis also equips students for graduate study in marketing and business administration. There are a wide variety of career paths in organizations open to graduates in marketing.
Marketing is a significant functional area in virtually all modern organizations.
Graduates are prepared for marketing careers in public, private, governmental and non-profit organizations.