The morals that people learn come from there parents, teachers, peers, and associates. In making the moral and ethical decisions it is practical to include the general public, policy makers, academics and professionals. A conscious effort to develop a responsible practice is essential. If a business does not take a stand on this issue the community could run them out of town. Once you have tarnished your company s name it is almost impossible to change the perception of the public.
Rationality can play a key role in the decision making process.
The outcome will be completely rational. The decision maker has a consistent system of preferences, which is used to choose the best alternative. The decision maker is aware of all the possible alternatives. When using this model the decision maker strives to select the best possible alternative. With the choices that managers are faced with they have to make sacrifices as well as compromises, because a manager may just pick the first alternative that is good enough, cause the cost of optimizing in terms of time and effort are too great.