This generates credibility, and may cause the client to remember hearing those ads. Radio is a vehicle that brings theater to the mind. Today's radio doesn't have the bite of when Stan Freberg built his sundae because we've lost the ability to be an equal player in the development of advertising campaigns. Our sales reps don't do anything anymore except sell 30 or 60 second increments of time for as close to rate-card as possible. Why Radio is perceived as the also-ran advertising medium.
Radio is sold as a delivery vehicle.
The production department's relationship with programming, sales and traffic should be well defined. It is not just a function of programming as most stations consider it. Instead, the production department is a company within a company devoted to serving all these departments. If you can't get it with your current production director, hire one that delivers. Set reasonable production order deadlines that require account reps to plan their clients campaign.