I think they eat a lot of beef. Maybe that'll be the next big thing. There will be more of an emphasis on functional food and vitamin-enhanced food. I read about people growing special broccoli that would fight cancer better. I also think there will be more hybrids, such as broccolini, which is a mix of broccoli and kale.
Most people are afraid of certain problems associated with it.
I think most foods have to be less scary to be successful. We've worked for several tech firms, retail restaurants, and home appliance manufacturers. It trained me in the kind of qualitative research we do. It's all observation. We specialize in ethnography, which is based on a participant observation model.