Concise anecdotes, particularly those germane to the audience, can make your presentation more personable and convincing. But this must be done cautiously. In a three-minute interview on a national show you do not have time to relate a complete story. Practice making your transition statement and giving an example in about thirty seconds. That's a great question.
Most people think that is true.
During a longer show you will have more flexibility in your answers. In any case, know how much time you have on the air, what points you must communicate in that time and how you can get those across graciously. You will sell more books and be asked to return on more shows. Brian Jud is a book-marketing consultant and host of the Masters of Book Marketing seminars to be conducted jointly with Publishers Weekly and Writer's Digest , beginning in November, 2001. In 2002, seminars will be held in San Francisco, Los Angeles, Atlanta and Chicago.