Oswego County s ad mavens advise small businesses to consider using an advertising agency. In the past, they didn t have to. But now Wal-Mart and other chains are coming in. She predicts rough going for smaller businesses that don t start to promote themselves. In developing an image for a business, Walker says her agency tries to do a professional job while suiting the person or business.
People don t seem to worry about their image.
Public Relations agrees that small businesses need to look to promoting themselves if they want to survive in the coming years. The biggest reason a small business has to do advertising and promotion may not be an immediate return on investment. He says that most mid-sized businesses think ad agencies are too expensive for them. But we work on a very small margin of profit. We analyze their budgets and break it down.