But perhaps the most important lesson has been discovering the importance of strategic communications. Now is the time for you to use our time. At the very least we can offer you advice. Of course we want to do much more than that. We want to help you change the world.
Many groups find themselves constantly reacting to circumstances beyond their control.
This is no accident, a lot of the time it's the other side initiating events and setting their own agenda. It's time that we set the terms of the debate and not waste time and resources merely reacting to another's strategy. It's time to assert our vision. It's time to get the other side reacting to us. Audience is everything but not everyone There are two major mistakes commonly made by activist communicators.