We must use knowledge not simply as an exercise in academia, but as a means to achieve an end. The end we seek is the total liberation of the shackled, veiled, confused, misled African mind and all of the benefits that manifest when it is clear-thinking, properly oriented and spiritually aligned. Not every smoker who learns smoking is harmful will stop smoking. But neither can that person stop the strong, influtential groups that emerge from the same knowledge. Tobacco companies, long ago forced to label their product dangerous, are now being forced to pay billions of dollars in reparations to groups and individuals harmed by their product.
Many workers now benefit from smoke-free buildings.
Restaurants and airlines have been forced to cut privileges of smokers. Knowledge dictates behavior. We believe a proactive campaign based on knowledge and information can bring unlimited benefit to our community. This is why we promote the pursuit of knowledge as the primary ingredient for social change and cultural development. Once we have become knowledgeable about who we are, we will begin to eliminate destructive behavior.