Those things will not make you any money unless you know that you are in the business of marketing . Marketing, no matter how smart you are or how great your product or service is will not produce a profit unless you are able to market what you do. To conclude you must be aware that you are in the business of marketing . It is a fact that both large and small businesses are needed in the marketplace. However, no matter how good your product or service is, if you wait for the prime contractor to contact you, you will be waiting a long time.
Most large businesses recognize that being a small business is no easy task.
It requires a lot of hard work, long nights, and nonexistent weekends. It is also one of the reasons America s business system works. Target Marketing . Do your homework. Identify specific capabilities, focusing on one or two strengths.