Back to the basics What the savvy online entrepreneur must recognize is that the rules have changed. Or to be more accurate, the old rules have re-asserted themselves. No longer will venture capitalists invest on the basis of an unproven business model. At first glance the following steps may seem like pure common sense. First, answer the big questions.
Most entrepreneurs are in a rush to start doing.
But success starts with defining. Your answers to these deceptively simple questions will become the genesis of your mission, your business plan, your marketing plan, and ultimately your brand. Write your mission statement. Well, at the very least, a mission statement enables you to clearly and concisely describe your business vision to others. And at its best, it can provide direction and focus-serving as a touchstone for major business decisions, as well as ensuring that you position yourself correctly with customers, partners and your own employees.