Recognizable names attract media attention. A local angle to a national story . When planning events and activities, consider the most appealing way to present them to reporters. Types of Media Each type of media unique characteristics. It is important to understand the differences between them when determining which forms are most appropriate for getting your message out.
Newspaper reporters spend a great deal of time learning about and explaining complex issues.
They appreciate all the documentation, facts, and figures you can provide, to help them write the story more easily. Weekly newspapers, in particular, are a major source of information for people outside of metropolitan areas. It is generally easier to place stories in these publications, as they focus primarily on local issues. Additionally, college newspapers are usually receptive to stories about local programs. Television provides the greatest media reach, but it is also the toughest sell for service-related stories.