Many of the studies refer to the foreign companies and those companies competing with them. The case for competitive intelligence as a process is strong. The reasoning for not engaging in the process is varied. While it is true that most business school graduates never have a class in competitive intelligence, one can obtain a Ph.D. in competitive intelligence in Sweden. Justifying the cost of a competitive intelligence system must also meet the rigors of business analysis.
Most businesses feel that they know all that is happening in their industry.
Further, many of those same businesses believe that nothing outside of their industry or the United States is worth watching. The nature of competitive intelligence is such that one size does not fit all. Each organization's culture and structure must grow its own. At worst, they could do nothing at all. It outlines a logical flow of how a business CI program should operate.