Then offer them what they need. This is just one way of many that the Internet will change the way you work with your customers. The Internet offers new ways to get close to customers In the last section, we mentioned thousands of discussion groups. These offer a unique opportunity to help customers solve their problems. While effective, discussion groups are not the only new customer opportunity.
Most companies have a lot of information about how their products are best used.
The Internet offers a great way to make this information available to your customers. Apple Computer, for example, has set up an indexed collection of thousands of files on the Internet, accessible by anyone, describing how to use their computers most effectively. Digital Equipment Corporation found a unique way to demonstrate their new Alpha computers to a broad audience. Digital provides access to two Alpha computers through the Internet. Any Internet user can get an account and try out the new computers across the network.