They work for you. Rather than trying to please everyone, we start with the specific needs of individuals. Through comprehensive research, innovative technologies and premium ingredients, we derive products that work. And we think achieving a solution for a few makes a lot more sense than trying to be everything to everyone. Remedy is for treating an outbreak and applied only to the cold sore.
Prevention is defensive and applied to the entire lip.
Together, Pure Lip's products offer the only comprehensive solution. Pure Lip Remedy with ViraZinc is an acute treatment applied only to a cold sore outbreak. Pure Lip Prevention with ViraZinc is a defensive regimen that should be applied to the entire lip on a daily basis. Catchall products designed to do both are compromised, while Pure Lip's specialized products provide the sufferer with a comprehensive solution to the problem. Now with Pure Lip Remedy and Pure Lip Prevention, the cold sore suffer is truly armed against the cold sore virus.