One sure-fire way to jump start a lagging profit center is to implement a short term sale promotion. When put together right, a hard hitting, upbeat and colorful event creates awareness, excitement and value in the minds of clients and prospects.
Promotion is a hard working, willing servant in today s environment of instant gratification.
Narrow, clear focus. One-dimensional, high energy plans are most effective. 10 Things Promotions Can Do Reach new prospects. Recover idle or passive clients. Introduce a new service or package of services.