The University of Louisville offers a Bachelor's of Science in Business Administration with a major in marketing through the College of Business and Public Administration. The Marketing discipline offers required and elective courses to provide the basis for a variety of marketing careers. Marketing courses are designed to provide hands-on experience with the latest computer hardware and software. The development of written and oral communication skills and problem solving skills is stressed throughout the curriculum.
Practical experience is provided through the co-op program .
They all hold doctorates from prominent universities located throughout the United States. The faculty members actively work with the local business community, participate in business and professional organizations, conduct academic research, and publish in scholarly journals. This high level of professional involvement keeps the faculty on the cutting edge of marketing knowledge. Students have an opportunity to acquire this current and rich body of knowledge through class discussion, examples, and guest speakers. Marketing is the revenue generating part of the organization.