Develop some policy alternatives to allow the organization to take rational positions based on its members interests. Develop persuasive arguments to support the organization's position. Present the most effective arguments to the right people at the right time to favorably influence the outcome. The brief presentation of key arguments to decision-makers is the most visible act of advocacy and can make or break the entire effort. The official must be sure he or she accesses all the facts and feels comfortable working with you.
Officials always try to avoid criticism from media, other officials, or opposing interest groups.
Availability is vital to successful relationships with local officials. When the commitment is made, you must be available to answer questions as they come up, armed with current information and statistical support. Elected officials love factual data, which demonstrates their proscribed point of view in black and white terms. The Do's and Don'ts of Advocacy Take one issue at a time and don't mix issues. Narrowly focus when possible, on one or two of the most important issues at a time.