Taurine is one of the ingredients found in energy drinks, an amino acid that is also found in cattle. But there are no animal products used in Red Bull. It is synthetically produced in a drug company's laboratory and there is a very scientific process behind it. According to Glenn Martin, the general manager for Frucor Beverages, the company that makes V, the energy drink market is keeping up with overseas' trends. Lifestyles are moving faster.
People seem to have become timepoor and tend to work harder and play harder.
These drinks are for those who need to pack more hours in their day. There are mixed perceptions about the energy drink - while some are endorsing its use, others are not so convinced. The products are not allowed to be manufactured in Australia - V and the Austrian owned Red Bull are imported to Australia via New Zealand. The Australian Food Standards Code does not have a standard that covers energy drinks. However, New Zealand Food regulations do have a category that allows them to be manufactured.