An untapped technique of beating the competition in the marketplace is through the power of instant recognition principles contained in a professionally designed identity program. A considerable amount of research is necessary when conceptualizing and developing an effective Identity Program. These programs can run into thousands of dollars, depending upon their level of complexity. ID Concepts is operative in theses larger programs, but we've discovered that most small and medium size businesses don't have the financial resources to implement such a program. Just as an attorney is necessary for complex legal matters, a specialist is essential in the intricate field of Corporate Identity.
Most artists have no professional background in the field of identity development.
These fields include communication, aesthetics, behavioral psychology, marketing, demographics, motivation, persuasion, and graphic recognition. These elements are crucial in the success of your company's identity. Identity development is not an art , it's a science . A graphic gimmick that most always isn't consistent with your company's identity. Furthermore, many dump the design into your lap without necessary and crucial implementation strategies, and lastly, many of these amateur designs will not effectively work with all media.