Use a flannel board for explaining estate planning. People turned up side down if they turn nutty. Symbols for money, securities, land etc. News letters have a three issue learning curve. 1 st takes forever, second 3 - 4 hours, third about 2 hours.
Quarterly newsletter is the best idea.
Clients love it. Send thank you letter to the client at the end of the file. 10 Send out reminder letter every 3 to five years to clients. Offer to review documents at no charge. If work is done then charge for that.