Other hospitals, universities and research projects linked their web sites to the health information found on ours, and we gave reprint permission so our journal columns could be reproduced in American journals and newsletters targeting other disability groups, and in one or two foreign countries' journals targeting people with spinal cord injuries. Without consciously doing so, we used a marketing approach to dissemination. Find out what they want. Find out what other already-existing materials, magazines, and so forth, your intended audience uses. Approach those journals about working together.
Most editors are anxious for good content.
When you write for consumers, don't hesitate to provide interpretation, meaning, and implications. If your findings are based on limited numbers or small studies, tell your readers that so they can draw their own conclusions.