The Dollars For Touchdowns program was in its second season, and for the first time included corporate sponsorship which matched the Jets pledge. Thanks to The Torch Foundation, The Knights of York, and Men On The Move Moving And Self Storage for its partnership in this developing program. The Dollars For Touchdowns program is an exciting way to support a worthwhile charity, while being a very unique public relations opportunity. Sponsorship included spots on the scoreboard in the Meadowlands during Jet games as well as stories in Jets Game Day programs and on its official website.
Plans are underway to make it even more attractive for corporate sponsors next season.