What is effective is working with local community groups. Our group works with these groups in working with local communities in developing materials. Can be a resource to other groups. Important to keep in mind that immigrant population have no idea how to access health care system. We will definitely make sure that we can measure how well people can navigate health care system.
People are tired of being told what to do.
Many patients do not understand outcomes of their behavior. Can't make people do it, but using social marketing, see what appeals to people. We need to go up rather than go down. Maybe the APHA working group could translate theoretical to practical. For example, do photonovellas with afterschool programs.