Internet News Internet Investing Internet Technology Windows Internet Tech. The Push Application Server enables developers to build advanced push applications or to add push capabilities to existing applications. Push applications are applications that allow automatically or manually published content to be proactively delivered to specific user populations in a personalized manner.
Push contains two components, delivery and notification.
These elements are critical to ensuring that a user not only possesses the right information wherever they are, but also ensures that the user is alerted to the presence of new information. Escalation logic allows a message to be published to one device, and if no acknowledgement is received within a certain time, then the content can be redelivered, or escalated, to another of the user's predefined devices. Follow-up logic allows the push application to monitor events associated with the delivery of a content item and to perform actions based on what the user did or did not do with the content. This user activity or inactivity can trigger events such as sending new content to the same or another user or triggering database actions. Chains of events can be combined to support business processes such as sales lead management and marketing campaign management.