Customers are irrational and a pain. Customers are a bottleneck to profitability. Voice of the customer is important Professional treatment and attention to customers are required. Quality of products and services Provided according to organizational requirements Provided according to customer requirements and needs Marketing focus Seller s market Careless about lost customers Increased market share and financial growth achieved through customer satisfaction. It is OK for customers to wait for products and services.
People are the source of problems and are burdens on the organization.
People are an organization s greatest resource.