What to do when the Media contacts you Disseminating a News Release Preparing and Disseminating a News Release Guidelines for creating a good news release follow, below. Guidelines and checklist for creating a news release News releases remain the most common tool for organizations to make a public statement through the media and business community.
Newsrooms receive hundreds of story ideas each week.
Your news release will get better pick up if you develop a strong news hook, create a human interest element, or relate the news release to an industry trend or national or international event. Create a great headline, one that hits the heart of the story. If the headline doesn't grab the news editor or reporter it is less likely that he or she will go on to read the body of the news release. Remember that in a busy newsroom you are competing for the attention of the editor or reporter. And, in the financial community, traders and analysts are often trading on headlines as they appear on the screen.