Curves dotes on women. Men may own franchises, but Heavin does not want them as customers. Women are drawn to this because of the social aspect. The music is not loud, so they can talk. They can bring friends and share the experience.
Men tend to like to work out by themselves.
They like having the gym to themselves. Women can burn 500 calories during a fast-paced drill that takes them to eight exercise machines and eight aerobic recovery stations in fewer than 30 minutes. They lose weight and build strength. When dieting, up to 40 percent of weight loss is lean muscle mass. Research has shown that if you are strength-training while losing weight, your body will protect muscle tissue.