The marketing strategy is not to serve all segments of the marketplace but to operate in a particular niche. This niche is to target buyers that demand both top quality fruit as well as top quality service. Matson Fruit uses its industry experience and reputation as something buyers know and can count on for both quality product and service. Buyers pay more for this assurance, a premium that exerts positive impact on the returns to growers. To tackle the challenges that larger and larger crop volumes impose, Matson Fruit has worked hard to establish its reputation as a marketer of top quality fruit and service.
Prime buyers demand a reliable supply of excellent quality fruit delivered with a consistent pack.
In return, prime buyers pay top prices for our product. Put simply, quality fruit and quality service earn the best prices. The first component to prime prices is quality fruit. Matson Fruit seeks growers who raise the type of fruit prime buyers demand. We add quality fruit from our own orchards to ensure reliable supplies for our buyers.