For social planners, this is an endless font of manipulations. People exchange images of themselves as dominating, playful or submissive, images created by the economy, in a dance of mutual self-sacrifice only because the rythm of work and commodities has already taken away their ability to create an authentic way of living. People are kept in constant state of pleasurelessness. Sensations of pain and pleasure have been desected into smaller and smaller blocks, suited perfectly for addictive consumption. As with coke, a commodity where the crisis of consumption is made physical, this experience of physical exhilaration simply causes people to swing more quickly into depression and desperation.
Psychiatrists are the basic helpers of ad men.
Repressed desires, especially of suburban housewives, are harnessed as the motor of the economy. But this only makes people search for more satisfaction without experience. But all this focuses closer and closer on waves of brutality skulking at the bottom of the pot. Jackels are more loyal than dogs. And playground bullies are easily turned into teachers helpers.