The retail produce buyers interviewed raised several issues that are key to their work with growers. Quality was the most important issue cited by all buyers. Consistent quality means a predictable product for customers. Most buyers of locally raised organic produce felt that it can be of higher quality than conventional or shipped organic produce. When it comes to quality, many buyers want it all produce that is shaped and sized consistently and of uniform ripeness and flavor, Greenberg says.
Price is another key issue identified by the buyers.
In season, locally raised organic produce can be less expensive than conventional shipped produce, but it is often more expensive. Even with a higher price, some stores and buyers such as natural food stores will purchase it because of its freshness and the fact that customers willingly buy it. Observes Greenberg, Price is a complex issue. A particular item s wholesale price will fluctuate based on source, volume, varieties, time of year, and retail price. Buyers tend to review availability or price sheets from growers or wholesalers each week to compare offerings from different sources and make their selections.