For details, visit the Business Basics page . Try not to be everything to everyone. Create a marketing plan. For details, visit the Business Basics page. It is vital that you do this and stick to it.
Most people give up before the marketing has a chance to work.
You are not likely to be overwhelmed with work the first day you hang your shingle. Expect it to take at least six months to a year to generate regular, steady work. Be sure to use a variety of marketing techniques including mailings, phone calls, etc. Don t rely on any one marketing method to generate all your business. Tell everyone about your services.