Orders continue to rise, not just in Iceland, where it holds 65 per cent of the market, but also from Europe, North America and most recently Africa. The company's expertise is in the seafood sector, which accounts for 80 per cent of total production. From the first design to the final product, trained professionals work with clients to ensure satisfaction. Central Packaging keeps in stock all the paper for its major customers to ensure the quickest turn-around possible. This means it can frequently supply foreign buyers much faster than factories in their own countries.
Quality control is at the core of the company's operations.
It works under the international standard ISO-9002 and is constantly looking for ways to improve. In the past five years, the latest information technology has been employed to develop more environmentally friendly products. Until now cartons have had to be wax-coated, making them difficult and costly to recycle. A new process using water-based wax promises to be a global breakthrough when new machinery for mass production is put into use this year.