It will be moved around the world, slated for Lisbon, Portugal, in 2000 and Sao Paolo, Brazil, in 200l to emphasize our international image. In the process of settling on it, we considered thousands of possible names. In the United States and Great Britain, Masters has a great association with the sport of golf. But we found it also had a lot of significance in tennis. The old championship final at the end of the year originally was called the Tennis Masters.
People still refer to it that way.
In Germany, people think of Masters as being more attached to tennis than golf. To go with the name change, we wanted a logo with a common thread for our nine tournaments that would add more color, be more modern and progressive, denote action and that would actually use television graphics in the design. There's an interesting sidebar to this quest. They were taken to a photographic studio. Strobe lights were attached to their rackets.