Couch potatoes and workaholics are seldom bronzed. The tanner the individual, the more active and righteous a lifestyle they must lead. . Today, it is 1 in 75. One in five Americans will develop skin cancer in their lifetime. Skin cancer is by far the most common cancer in the United States with more than 1.3 million new cases diagnosed each year.
Most skin cancer is preventable.
For the outdoor purist, these numbers are pretty scary. Imagine mountain biking on your favorite trail on a Saturday afternoon. Skin cancer has become so common that every fifth person you pass on your way to fat tire glory will be diagnosed with the disease. Sunscreen, however, may not be enough. The good news is that most manufacturers of adventure clothing have got you covered.