For them, the bottom line on M.B.A. recruiting is value. Recruiting entails a big investment of time and money, so companies don't simply pick schools because of proximity or prestige.
Recruiters sometimes dump schools, but never cavalierly.
If you can't identify or solve the problem by then, you walk away and hope that maybe in a few years you'll be welcomed back. Now we're lucky to get one. You can argue that going there isn't a major investment since it's in the backyard of two of our operating companies near Philadelphia, but you can also argue that we could use the resources better elsewhere. But not all recruiting decisions are results-driven. Recruiting strategies are so important that some companies flatly declined to disclose to The Wall Street Journal how they decide which business schools to target.