The song shows no signs of fading, with the coming Rugrats in Paris movie featuring it on the soundtrack. It's just the latest in a long string of interactive fan songs. Never mind that the song is intended as a lament by women at a party where the men are, well, dogs. In the scripted arena of pro sports, the music playlist has become nearly as important as the play on the field. A song that pumps up an audience, gets it dancing and singing, can quickly rise to anthem status.
People come for a well-rounded experience.
In other words, a chance to bark is a definite bonus. During the Phillies' season, the song played almost nightly. It is continuing its sway over sportsdom at Phantoms and Sixers games. The Eagles, though, muzzled the song after the home opener against the Giants. The players thought it brought them bad luck.