MediaNews President and CEO Peter Bernhard says SpotOn will keep readers coming back to the company's Web sites. Let us know. Spending on print classified advertising continues to grow, including in the hot recruitment area. And Internet users are twice as likely to read or use classified advertising printed in a daily newspaper than similar advertisements online, the NAA says. The group will soon release a special report on recruitment ads.
Newspapers are still the leader even in the area of high-tech recruiting.
That same survey found that four out of 10 people are likely to change jobs in the next year. It's getting harder and harder for all employers to retain good talent. We don't want to dwell too much on classifieds, but another interesting item crossed our desk last week. Advertisers can place ads directly at the Web site and choose from over 50 major newspapers across the country for placement. Anything that makes ad placement easier should keep the market strong.