Management, once devoted to control, is today adapting and improvising and provoking like crazy. There's never been a more perfect time to do something really, outstandingly different. Best of all, those lessons Nancy Austin is happy to share. Where you find obsessively loyal, fanatical customers, you find an enterprise that lives and breathes and cultivates and imaginatively connects those relationships, for the long haul. In the old industrial era, efficiency and productivity ruled.
Relationships are the main event in today's economy.
Smart sellers rendezvous with customers and enrich those relationships by blending imagination with analysis and technology with trust. They design not only features and benefits, or even products or services, but platforms for whole experiences. A Passion for Excellence Management fads come and go, but the real stuff holds up over time. These are the strategies you can count on this year, next year, and for the next 50 years. Staying close to them is a business fundamental.