Absolutely everybody wants to be happy. The hope that one day we'll be happy or the knowledge that we're somewhat happy now. So the reason the PLA is promoting Absolute Sex is because we believe by practicing it, people will find ultimate happiness. Gotta build up that suspense, ya know. In society today, sex has been separated from love and procreation.
People do it just for physical pleasure, for themselves, selfishly.
But, love is not selfish, though. Ya see, love and sex all fits into the grand scheme of things. Therefore Absolute Sex is the physical consumation of love between a man and woman within the absolute bonds of marriage. In plain english, Absolute Sex means saving sex for marriage, so that it can be absolute. The Pure Love Alliance just completed an international rallying tour this summer.