Hank Price, the general manager of WBBM, says the broadcast's improved demographics translate into millions of dollars in increased revenue. If you have five stations with newscasts that in some ways are interchangeable, that creates a commodity. And I don't want to be in the commodity business. So the opposite of a commodity is to create a premium product. Well, in the news, premium means quality.
Quality is our most important goal.
It's what we have to do. That's different from the way we traditionally do local news. Meanwhile, in its final meeting of this day, three hours before broadcast, the WBBM crew is keeping its eye on the Cubs game, and surprisingly, the baby abduction story. I think this is basically a Loyola accountability discussion at this point. As it turned out, all of the Chicago news broadcasts led with the same story this night.