While most of these technical and economic changes are for the better, they might not all be posi tive for you. They will affect different businesses in different ways. Pay attention, read the news, attend conferences, and learn from both your competitors and business partners. A Webified business really is different. Webifying your business means change-big change.
Massive change is never easy.
Carefully think through how you'll introduce these new technologies, who you'll involve in planning and implementation, and what messages you'll send out to the organizati on and its customers. You will make mistakes and change your strategy frequently. Building and executing a Web-based strategy is all about learning from experience. The only feasible approach is to recognize at the outset that no matter how carefully you think things through before you start, you will discover new ideas and new approaches along the way. You must be willing to embrace those discoveries and go with them, even when it means throwing out significant investments or reversing direction.