The flow from week to week followed that in virtually all Marketing Management texts. Forum questions were also not dependent on a specific text, again to permit instructors to make use of any text. The extent to which this material is transferable will be tested when this course is taught by another instructor. I keep a diary of time spent on the course. Attached is an analysis by week using the diary and the Forum analysis statistics available in the Forum.
Participation is fairly wide spread.
The level of interaction is high, with most students listening to others before they respond. While lacking the spontaneity of classroom discussion, the responses are better thought out. E-mail back to students either complementing them on their response or asking for further . Posting responses to students. Overall, there is more flexibility in response than is possible in classroom discussion where you are not able to have a private conversation with a specific student during discussion to reward or question.