Paint Shop Pro. Anyone who owns a business would do well to create at least a small page, the link to which can be included in advertisements. The page, itself, can contain much more information and photos than can economically be shown in commercial ads. Furthermore, the page can be updated as frequently as needed. A homepage can also be a great way to show recent family photos to other relatives and friends.
Organizations frequently post upcoming events, information on featured speakers, etc.
My mother, for example, has been having a great time creating birthday and holiday greetings for her online penpals. PC users who need help doing this can first read the TIPS section of this tutorial. Don't let yourself become intimidated by anything. Just read the tutorials carefully and follow the instructions verbatim. If things don't turn out as you planned, re-read the instructions and check your work for errors.