It could also be a combination or both. Be ready to explain how you think they can be a plus for the chapter and that there are many opportunities available to them, including awards and college scholarships. During recruitment visits ask if they have any questions or concerns. You should be prepared to answer questions about H.S. graduation and college entrance requirements. There are other SAE projects.
Parents are sometimes very protective of their children.
They usually have a pre-determined destiny developed for their child. This is where recruitment, information, and personal attention can make the difference. However, recruitment cannot be one-dimensional or have only one message. Don't forget that some are enrolling in Ag Ed because they want that hands-on learning. They want welding and show barrows.