Reform is almost capitalist, while traditional parties are welfare statist. Reformers are unanimous in wanting lower taxes, smaller government and freer markets. Just how low, how small and how free is a matter of ongoing debate among Reformers. But the contrast with traditional welfare state parties is profound. Populism, federalism and capitalism are easily fundamental enough to be the basis of a social movement.
Reform is a genuine, growing social movement.
There were more Reform voters in 1993 than there were Reformers. By its recruits passing on the ideas on which it is based. By coffee room discussions, and living room discussions, and personal example. Well, I'm a fully convinced populist. I believe in the competence of your mind, no less than my own.