The home-based workforce is growing, access to the Web is growing, and the dialogue about downsizing continues, with an international spin.
Profitability remains a strong concern, and technology tools proliferate.
For those who are new to the SOHO Success Letter, we are still able to catch you up on the previous issues where we began to look at these topics. I'd also like to hear about your SOHO business. World Wide Web home use has doubled between July and January, says the latest version of Odyssey's Homefront study. This points out the huge opportunity remaining for online services. The quality of Internet access is cited as the major reason in choosing an online service, with quality of content second.