Napster Friday also said it will handle similar promotional efforts with indie label Discipline Global Mobile 's pop-rock band the Rosenbergs. Discipline Global Mobile receives concert ticket, merchandise and Internet distribution revenue. DCN will promote the Rosenbergs' forthcoming album by making several tracks available on Napster. Radio is a form of sharing where one DJ can share music with many people, but it works best with established music with a large audience. The Internet is a wonderful tool that allows fans to share music with each other.
Most people discover new music because a friend puts the music in their hands.
Napster points to these new alliances as highlighting the extensive promotional opportunities it offers recording artists. In a sense, it also speaks to a growing effort to legitimize its relationship to the music industry and establish a business plan. With less to lose than major-name labels, indie label execs say they see little reason not to pursue promotional deals with Napster. Friday's arrangements might be short-lived, however. The partnerships come as Napster is scheduled to appear in federal court in October, to appeal a district court's July ruling shutting down the service for copyright violation.