Don't believe it. Log on, Boss. What they're saying here should be common sense to anyone who's anyone. Then the Economist has its feature, The Net Imperative, which was actually one of the few I really liked. Absent is the top ten, the idiots guide to ecommerce, the ecommerce how-to.
Nobody can afford to be complacent.
Recent experience suggests it takes little more than two years for a start-up to formulate an innovative business idea, establish a web presence, and begin to dominate its chosen sector. The Economist however, recognizes that a cautious approach to ecommerce should be taken. It points out that while many companies and websites may create a buzz, their final outcome may be. If they'll find their niche on the web or whether they'll fade out as fast as they came. The Economist refuses to get caught up in the hype.