Law firms must make effective policy decisions to achieve goals and carry out plans. Part of this function is the process of creating systems that will bring this about. Establishing good systems is an integral part of law office management. Effective systems save time and money and ensure that all clients receive quality services. Marketing Management - is the process of educating consumers about the legal services the law office provides.
Marketing is far more than advertising.
It is not enough to simply service existing clients. Law firms, like other businesses in a competitive environment, must continue to bring in new business to grow and survive. Special rules apply to the marketing efforts law firms engage in. Management must be aware of these rules and know how they apply to the firm's marketing plans. Controlling - is the process of determining whether the law practice is achieving its objectives.