The easiest way is to have the Broker sign up for the Simple Broker Web Site and link to the Search Listings feature from the existing site. The Simple Broker Web Sites use frames, so instead of linking, you could create a frame set with the Search Listing frame inside. The other option would be to have the Broker sign up for the Broker Reciprocity Data Download program and build your own database and search engine. See the Broker Reciprocity Technical Implementation Guide and Broker Reciprocity Technical Implementation FAQ for details. To give your customers more services.
More services mean more customers.
In fact, many people won't even do business with a company they can't find on the web. If you think you need an ad in the newspaper or the Yellow Pages, you need a web site. Real Estate Brokers can take special advantage of the Internet by providing an easy way for consumers to search for homes. Broker Reciprocity gives you an extra edge by allowing you to put nearly the entire MLS inventory of Active and Pending listings on your web site. I don't have a web site yet.