For those students that prefer a diversified background without an extensive concentration in any single functional area of business, an emphasis in Business Administration is available. Students are prepared to work in government, non-profit organizations, and profit organizations. The options are limitless since these students have a broad business background and have developed the ability to think strategically and make sound business decisions.
Many organizations seek generalists rather than specialists when hiring employees.
Some employers feel that in today's world of rapid change, individuals who have a broad educational background are more adaptive to this change and are better suited to a variety of roles within the organization.