To learn more about how GoldMine FrontOffice enables every team member to build customer satisfaction, please select from one of the following categories. Prospecting Selling Supporting Prospecting Marketing professionals constantly search for more information about their own customers in an effort to more effectively target the people who will most likely buy their products. From there, specifically targeted direct mail, e-mail or faxes can be sent or advertising can be placed in the appropriate publications. This not only ensures that the correct communication is sent at the right time, but also enables the marketing team to spend time creating new strategies.
Marketing can also list procedures for tracking responses to marketing activities.
Advertising or other marketing materials can be designed to drive prospects to the Web for more information. Once on a company's site, the visitor can submit their information, such as name, address, phone number and in what product or service they are interested. That information is then collected by GoldMine via the Web Data Capture to automatically create a profile of a potential customer. Now, rather than simply reporting the number of hits the Web site receives, marketing is able to provide valuable information to sales to use for follow-up. Once the team receives leads from their campaign, the responses can be tracked and analyzed to determine which media or messages were most effective.