Sign up for your free SOHO membership today and we'll send you a weekly e-mail that will let you know when new reviews are posted. Marketing is often mentioned by entrepreneurs as the most daunting part of starting a home-based business.
People are confident that they can transfer their job skills to the home.
They know they can make a first-rate product or deliver a quality service. They don't need help running the copier or paying their bills on time. But unless you can spread the right marketing message, you will end up spinning your wheels wondering where you went wrong. Although the book title suggests that it is just for home-based businesses I can't think of any small business that wouldn't benefit from spending a few nights between the covers of this book. This 240-page book stays away from a lot of hype and theory.