Currently, the first three booklets covering the baby's first year are available in English. They total 88 pages. The series follows the usual course of well-baby visits and is referenced by the child's age. This staged learning approach means that parents are not overwhelmed by too much information at one time and not intimidated by the prospect of wading through a book. Information is presented when parents are most likely to need it.
Photographs reinforce key messages and aid teaching.
Design and layout reflect the most current research on adult learning, health literacy, type and graphics. The Parent's Guide booklets measure 5.5 x 8.5 inches. By a margin of two to one, both college educated parents and those with 6 to 8 years education preferred this size booklet to the same information in 8.5x 11 inch format with more white space and larger type. They said the smaller size is less intimidating and easier to carry, store, and find. Optimally, the primary care provider hands the parent the booklet appropriate to the child's age, reinforces key messages, and encourages parents to read the Parent's Guide and call with questions.