CA World 95 made its debut at the Ernest N. Morial Convention Center in New Orleans in July. Exhibitors in CA World are the software and hardware companies that partner with CA to provide business solutions. At CA World, they get the exposure to our client base. The show provides more value for clients, too, because they register for only one conference but can attend all 13. In the drugstore industry, much as in the hardware industry, trade shows support established buying patterns.
Pricing is better than if the retail drugstores buy directly from the manufacturers.
And, he explains, individual retailers don't have to meet minimum-order requirements. Most retailers are aligned with one primary wholesaler. That's especially true of pharmaceutical manufacturers. Consequently, the trade show might be the only opportunity for contact between manufacturer and retailer. They are multivendor dealers, and you can capture only a small portion of their business day.