International Commerce International Marketing Internet Advertising Internet Economy Internet Media Internet Prod. Commentary Online Advert. Last week we took a look at how to tackle some of the obvious metrics like transactions, clicks and impressions. This week, we turn our attention to measuring the health of your affiliates themselves.
Many marketers seem preoccupied with the total number of affiliates.
The tough part is benchmarking. Forrester says the average program has about 10,500 affiliates. Generally, it's a relatively big number. If it keeps getting bigger each month, most affiliate managers assume everything is fine. Consider taking a few additional measurements.