The owners of the business bear that risk. If the business succeeds, the owners benefit. To base decisions on an assessment of costs and benefits, choosing the best combination of costs and benefits from among the alternatives. The right to use something and enjoy its benefits. The chance of losing money.
Risk is the opposite of safety.
A share of ownership in a company. Students explain that a stock is a share of ownership in a business. Students explain that a company's risk is assumed by those who own it. Students explain that owners of stock are entitled to a share of a company's profits. Students describe the risk that a company's owners assume when the business introduces a new product.