His father has high cholesterol, and Jer reads labels to select foods good for his father's health. Teenage Shoppers Teenagers these days are still crowding rock clubs and filling movie theaters. But they are also frequenting supermarkets. The Lake Forest, Ill., research firm studies teenage trends. The supermarket with more than 25,000 items can be a bewildering place to shop.
Nutritionists are concerned that teenagers make healthy food choices.
Food manufacturers want to present products that will appeal to this new market. Both industry and health professionals are interested in what teenagers look for when they shop. Di Onna says she looks for price. Jer looks for convenience and low-fat products. These teenagers come from different backgrounds, and they have varying grocery concerns.