A Web site begins with YOUR message. If you have a calling card, a listing in the yellow pages, or a company brochure, you have already given some thought to making your presence known. Answers to such basic questions are at the core of your communications strategy.
Most Web sites belong to one of general categories listed below in order of complexity.
Strategic planning and site architecture allow progress from one level to another 1 . The Showcase, or Calling Card Site presents the organization very briefly, sometimes in one page. It is frequently a first step in evolving a site and may be linked to an e-mail request for more information. La Morella Guest house 2. Research is self-directed by users with successive menus.