Here's an outline to assist you. Appoint one person to be in charge of coordinating the information about your team and your results. It can be a student in your school or on your team journalism or a parent. It will give the student valuable experience. The same can apply for students interested in photojournalism.
Pictures can be valuable for stories in weekly papers, for the web and scoreboard.
Assemble the media list of mailing addresses, faxes and phone numbers to mail, fax or call in results. Make contact with the sports departments to be sure you have the right numbers and plug your upcoming events. Try to get them interested in covering your event. If they will not, let them know that you will be sending or calling in results. Local community papers are often looking for stories and will welcome your input.