This gives you the opportunity to establish a comfort level with the potential customer, and to show that you have already met certain professional criteria, Murphy said. It should be a competent professional who is a good craftsman and businessman, who will stand behind his work and continue the business relationship with them and their neighbors. Even once you change your marketing strategy, your work isn't done. Kevin Dougherty pointed out that customers have numerous methods of evaluating a paint job - and they have nothing to do with the actual work. Instead, perception hinges on such things as not cleaning up the trash, tracking mud in the house, smoking in the home, playing the radio loud, or managing to let the animals loose.
Most customers think most painters paint the same way.
Once the job is yours, you must live up to the image you represent. Vining believes that most contractors look at the job and figure the price based upon their experience. That means absolutely nothing to the homeowner. The book explains exactly which procedures are going to be followed for the work to be done. Vining has trained salespeople who call on the customer.