Promotion is important. Keep talking about the mission - keep the big picture in focus. Networks are important. There is a need to be a motivator. No question is dumb.
Many university students appreciate hand-on, practical learning by doing.
Young grade school children love to work in a garden. I've learned that I personally should concentrate on growing and selling my product direct to the consumer, fresh, not processed. There are serious gaps in community food security. Change-takers involves lot of time and involves building trust and forming relationships, form diverse community items, but realize they can be high management and takes time. Plan, plan, plan and throw away the plan.