But those drivers and those parents who value kids over convenience and cost buckle those children in and strap on the protective gear. And sites such as Curiocity's FreeZone commit to taking every step possible to protect kids online. We view the FTC's rules as an excellent starting point for ensuring kids' safety, and we applaud the commission's efforts on behalf of children online. Only monitoring by trained adult employees can ensure that children do not give out personal information, that they do not post inappropriate content themselves, that everything possible is done to protect those kids. Such monitoring is undeniably costly, but any kids online content provider unwilling to protect children at any price is in the wrong business.
Safety is expensive, but a child is priceless.