And it's a completely false assumption. If you've been disappointed with your results from the Web, review the following list to see if your site violates any of these basic direct marketing offer strategies. Omitting one will cripple your response. If you're skeptical, I urge you to test on-line offers, just as you would direct mail. Introductory discount .
People love to look for a perceived bargain.
A discount can be a great motivator that causes prospects to think their purchasing decision is wise and not frivolous. Your offer can help drive in new sales. Price point . The price is part of the offer. A higher price will lower your response.