The Internet is the most dramatic economic phenomenon of the decade, but many other Nets touch our lives. In short, Nets change the guiding logic of business. Here are ten principles that explain the new logic. Nets route around greed . Forget Gordon Gekko.
Nets detect and subvert excess at every turn.
Nets obliterate those barriers. Here too Microsoft is a case in point. Because the me-first logic of operating systems doesn't conform to the logic of the Net. Generosity begets prosperity. More than 70 years ago, Gillette turned marketing upside down when it gave away razors to sell more Blue Blades.