Keeping a consistent tone for your web site is the same thing. When an online visitor clicks from page to page within your site, ensure that the look and feel is consistent throughout. Backgrounds, graphics, and tone or language should match throughout, so that the surfer feels comfortable and experiences a familiarity with your site. Don't suddenly change tones partway through the site, such as from switching from a businesslike to a humourous voice, or your visitors will experience discomfort, just as if in person you started speaking like a Swedish chef. Having a recognizable logo or branding throughout your site could be as simple as a style of graphic, a background colour, or a standard template.
Navigation bars help to maintain the tone as well.
Never let them forget where they are, and that you're glad they dropped by. By keeping your visitors feeling comfortable with the environment that you have provided and keeping it consistent, they'll spend more time surfing around. This site was cobbled together by the crazy folks at Wondermill . Feel free to peruse our privacy statement . Violators will be butt-kicked.