They jump into their work and they encourage those around them to bring zeal to the effort. They are like crusaders who are out to convince the world that it will be a better place with their product or service. Enthusiasm is contagious. Entrepreneurs need great amounts of enthusiasm to generate loyalty from their employees and to spark interest and foster confidence from their customers. As well as sustaining a high level of energy, drive optimism, the entrepreneur has to become an expert in the subject matter of the business niche, whether it's fishing vacations or aluminum.
Most successful entrepreneurs exhibit a very deep knowledge of their market.
They know the history, the early players. They know the conventional thinking in the market and they're aware of the new ideas struggling to gain attention. A good entrepreneur keeps all of this in perspective and has a good sense of what new trends will gain hold and which will sputter as the sidelines. These insights are critical when your resources are limited. Usually the only reason a new company succeeds is because the owner is able to perceive a need in the market that has previously gone unfilled.