It was during Tracht's first job after college in the '70s that he invented the Greaseman, a character unlike any other on radio. It was the Greaseman who paved the way for the Howard Sterns of the world. But in the year since Tracht's firing, the radio industry has not come calling. There are a couple of reasons for that, industry folks will tell you. Economics, more than anything else, is the main one.
Racist comments are part of the shock-jock world, where it's equal opportunity offensiveness.
Their audiences can be racially diverse but are mostly young and mostly white male. The N-word is often heard on Stern's show. Tracht averaged half of Stern's ratings the year before he was fired. Today there's no longer any guarantee that Tracht, with his skits and funny voices, can deliver the numbers he did 10 years ago. Tracht was expendable.