Believe it or not, starting with the Mission is the first step. Look at the university s mission and goals statement. Then meet with your staff and identify what you are already doing, or you might be able to do that could help further these goals. That is, of course, without damaging your service to your other major stakeholder the audience. This will help define the station s role within the institutional structure and better help you illustrate your value to the institution.
Response times are starkly different.
Resources that are available to the two are very different, etc., etc. But, frankly, it helps to stop looking at the differences and start looking at the commonalities . For example, universities are facing a future that is as nebulous and as disconcerting as the one facing public radio. Too often we think only in terms of our own threats, rather than including the formidable array facing the licensee. Both universities and their public radio stations are facing two major issues.