They also gained thousands of dollars more in advertising and tickets, trips and entertainment than the university's two other largest sponsors, Nike and Pepsi-Cola. Similar packages are built in for the 2000 and 2001 seasons. We like to be able to have a focus on entertaining our customers. We use trips and things for some of the sales promotions we do within our banking centers. The Bank One contract contains no provisions for scholarships or jobs for U-M students.
Preference is given to minority students.
We want to be a partner in every sense of the word, and that includes with the student body. The NIKE and Pepsi contracts were negotiated under Goss's predecessor, Joe Roberson. Goss declined to be interviewed for this article. I've had a lot of experience putting together packages and negotiating contracts, and there are certain things you look for knowing you want to make an impact with the Bank One name. It's something I actually spun off from several of our professional properties that has worked very well for us.