After all he had just organized an important firm-wide event. Nevertheless, Norm hand-made the placecards. He no longer works for that law firm. D.C. He has the ear of the managing partner and wide discretion to market the firm. Getting credibility for service clearly paid off.
Norm has the respect that marketing directors deserve.
But it didn't come overnight. He has been a consultant and a marketer in three law firms starting in 1989, and has endured the slights and insults that marketing directors suffer. Gaining Power and Influence Law firm marketing directors are starving for respect. It's a perennial topic at conferences everywhere. As a group, marketers are bright, creative and well-educated.