Direct mail marketers will receive the best response if they include a phone number, preferably an 800 number.
People respond to convenience.
Include on-line order forms on your web site. If you do not already, start accepting credit cards. You will receive the lowest level of response by requiring mail in orders or snail mail response letters, but leave these as options for those who wish to use them. All Rights Reserved Tony L. Callahan, is a successful Internet Promotions Consultant with more than twenty years of industry experience and is president of his own Internet marketing company, Link-Promote . He also publishes Web-Links Monthly, a newsletter full of tips, tricks, tools and techniques for successful web site promotions.