The process is on-going. I'm not saying this to brag. It's just something that's started happening lately that has me almost giddy with excitement. It hit me the other day as I was looking through my web site statistics. Then they are reprinted in newsletters or on web sites.
People read the articles.
Then they click on the link to your site at the end of the article. Now, don't get me wrong. I'm sure trading reciprocal links can work. But I didn't have to trade for these links. My articles were added and the link to my site was automatic.