The days when media were controlled by a few are effectively over. In the new world of e-communication, they are seen as increasingly elite, censorious agents of the establishment. Organisations like Oneworld, based near Oxford, transmit reams of information on the environment and social justice, receiving more than a million hits a week on their Web site which connects more than 250 social and environmental justice groups worldwide. The downside is also important. Much of the new media is avowedly partial, subjective and committed.
Pressure groups prefer to give only one point of view which can be dogmatic and often hysterical.