Interior of Curve At Curve, the crisis is assuaged by not only the merchandise itself, but also by impossibly chic co-owner Nevena Borissova, who loves to act as a personal stylist to customers. Running in and out of the dressing room to add a bold emerald green necklace to an outfit, or to tie what you thought was just a beautiful sarong into a halter top, Borissova pulls together outfits only the most professional can imagine. They buy everything in the store. An understandable feat, considering practically every piece in the bright, white store is eye candy. It's a collection of clothes that has attracted starlet shoppers such as Shiva Rose, China Chow, Courtney Love and Gwyneth Paltrow.
People are really over the chiffon and beads of last year.
Kate Hudson, Shiva Rose and Rita Wilson all walked the red carpet at the SAG Awards with blooms pinned into their hair. According to Borissova, the '80s. It's a conclusion that prompted Borissova and her partner, Delia Seaman, to open up Curve's adjacent boudoir of a boutique, Vionnet. Curve has been bombarded by customers seeking Delia's lacy blue dress, which appears on the cover of the March issue of Stuff magazine. It's so simple, but so sexy.