This activity is not about spending money. This is a testament that your mate is making you the most important person in their life. Tune in to your partner's unique likes and dislikes and acknowledge these in an emotionally generous manner. Whatever the occasion, a card and gift makes people feel remembered, and when people feel remembered they feel loved and closer to one another. When partners feel neglected, they often will create a scenario that invites your overreaction.
Overreactions cause all out wars.
If you want to win in your relationship, stay off the battlefield. Assess a dispute with your partner. Sometimes couples will get lost in a war of words. Sometimes people forget to focus on the positives in a relationship. Tell your wife how beautiful she is, tell your husband how good he looks.