The computerization of our business climate is probably the single most important factor for industry to focus on. We must grab hold of technical change and embrace it. We must change our operations to become more of a paperless world, by scanning documents into our computer databanks for retention, rather than filing them away in bulk. These are the emerging major expansion areas. As a nonprofit, the American Red Cross' biggest single issue is reliable, predictable funding from year to year.
Public contributions are by far our most significant source of revenue.
This makes perceptions regarding the economy perhaps more significant than the vagaries of the economy itself. For our Sacramento Sierra Chapter, two-thirds of revenues come from direct public contributions in various forms. Effectively sustaining public awareness over time thus becomes a key element in sustaining public contributions sufficient to assure we continue to provide our services to those in need. Rick Davis, CEO After careful reflection on your question, I am very pleased to report that, at least at this time, our business faces no problems at all. Frankly, this surprises me, so I am glad that you asked your question.