A frugal doctor watches his overhead and prudently upgrades, but a cheap one fails to make certain important investments in his practice. This is where a little up-dating can go a long way, but where neglect is most apparent. One reason that the office environment is so important is perceived quality. Patients rarely understand the equipment in the office, and they have little experience in judging the quality of the dental care, but they all form an impression of the practice based on appearance. An additional bad impression given by the aging office is one of questionable cleanliness.
Many doctors tend to consider the clinical part of the practice as separate from the rest.
Just as countless studies have proven that the physical health is interwoven with mental health, the successful dental practice must include consideration for state of mind as well as health of gums. When patients feel relaxed and confident, their response to treatment plans and maintenance instructions is much more positive. If you are not sure of the image you are presenting, try taking a long hard look through the eyes of your patients. Another result of upgrading your office environment is a boost in staff morale. Surroundings have an even more profound effect on the people who live with them on a daily basis.