After all, they do the things you would expect if they were searching for buyers. A sign goes up in the front yard. Ads are placed in the local newspaper and real estate magazines. Your agent holds an open house on the weekend. Your house is proudly displayed on the Internet.
More important activity occurs behind the scenes.
The sign will identify the agent s company, the agent, and have a phone number so prospective buyers can call and get information. Signs are great at generating phone calls, even if very few actually purchase the home they call about. However, you might be one of the lucky ones. For that reason, you should determine what happens when someone calls the number on the sign. When buyers call the number on the sign, the call should go to a live person who can answer questions immediately.