Commentary Online Advert. The next design principle is to provide context and to be consistent. In a Web full of 550 billion documents, context is essential. Studies show that in the majority of cases, readers do not know exactly what content they need. Rather, they have a general idea.
Navigation presents the reader with documents of content that are interconnected.
It guides them toward content that they might need but might not have been aware of. Let's say that you go to the IBM or Dell Web site with the intention of buying a notebook computer, but you're not sure which model you want to buy. The site's navigation will quickly guide you to the section on notebooks, where the full product line will be presented in summary form. If you want to find out more about the Dell Inspiron, for example, the navigation will guide you to the Inspiron home page . Now, you may not have thought about looking for this type of content when you started your search, but once you see the link, you may want to see what sort of reviews and rewards this computer has received.