The manager must decide which area to concentrate on based on past practices and the needs of the business. Regular use of this audit instrument can help make the small business manager more efficient. The company has a clearly defined mission. There is a written mission statement. Company is carrying out the mission.
Mission statement is modified when necessary.
Employees understand and share in the mission. The company has a written sales plan. Market niche has been identified. New product lines are developed when appropriate. Targeted customers are being reached.