The following article is from Free Inquiry magazine , Volume 18, Number 3.
Romance is in the air.
It is to show a callous disregard for the kind of validation that can come from people's subjective experiences. Question 2, however, is almost never asked. The issue is important because companies, advertisers, special interest groups, magazines, newspapers, television talk-shows, health practitioners, and others often do promote remedies and health practices that are unproven. Most medical scientists and health officials oppose the practice, sometimes warning that there isn't yet enough evidence to recommend a certain treatment to the public. Their most plausible arguments usually involve an appeal to the relative costs and benefits of a treatment.