A well known hamburger chain discovered that red and yellow had a major psychological effect on its customers. Attract extra customers 2. Compel them to enter the store 3. Spend more money and feel better about it. As research information on color becomes available, it is added to The Complete Color Reference Manual, these upgrades are supplied FREE to all customers.
Many people believe choice of color is a matter of personal preference, and it is to a point.
It certainly is important that the colors we wear are flattering. However, it is more important that the colors we wear, and the colors we use in our home and business have a positive effect and not a negative effect, on us, and the people we associate with. The wrong choice of color can cause irritability, emotional instability, ill health, a considerable loss of productive time, and large financial losses in sales and marketing. The modern business person must learn how to use color effectively. Good taste is one thing, but it has little to do with effective merchandising, marketing or promotion.