For the small guy on the net, this can translate to a production of shabby Web pages. So while barriers to entry are certainly bad, they point out that a lack of planning and effort lead to poor Web sites. There are social and economic problems associated with poorly constructed Web sites. I often, but not always, see that smaller Web sites put themselves at risk of Web class stratification. That is, small Web sites unnecessarily end up at the bottom of the Internet heap.
Problems can sink a small Web site , whereas large institutions and companies can weather the storm.
If the small guy on the Web too rapidly puts together pages, the result can be catastrophic. Poor content development and poor design can occur, forcing the little guy's Web site into the sewer. For the small company on the Web, the economic costs are devastating. If a site is not designed with usability in mind, people will be frustrated with the site. People that are frustrated don't bookmark, don't buy, don't revisit, and won't tell other people about the site.