Last year the WFU worked closely with all sectors of the dairy industry to promote dairy products and improve awareness of the whole chain to producers and consumers alike. We learned about the relationships across and within the industry and were able to take an independent view of where we think improvements can be made. The Milk Chain Task Force needs to think not of the consumer, but as the consumer. She will draw attention to the need for good marketing based on accurate research. Correct and honest labeling is essential and consumers need to have confidence in the quality and safety of dairy products.
Price is usually the least of their worries.
The number of doorstep deliveries of milk demonstrates this. Convenience is more important to most than price. There is need for greater cooperation and understanding within the dairy industry. The current antagonism that exists between some sectors does not benefit the industry nor the consumer in the long term. Welsh member makes the headlines 14.1.01 Ionwen Lewis , immediate past chairman of Ceredigion branch has been appointed Welsh Director of the Farm Holiday Bureau for Great Britain.