Crisis, controversy and conflict remain major influencers of the media agenda. Today, increasingly, newspapers and broadcast organizations are spending more time telling success stories, particularly in the area of business coverage. Print and broadcast reporters are in essence story tellers. They want to know what the story is and why it will be of interest to readers tomorrow. This heightens the story's interest and its impact on readers.
People like to read about people.
Editors and reporters working in the field every day are setting the news agenda, but they are not alone. Reporters are storytellers in a very real sense, and if you can give them a real story to tell, you are likely to gain coverage. Many factors play into decisions on what tomorrow's news will be. These have for years been the foundation of daily news coverage. A story about an interest rate increase by banks is bound to get wider coverage and have more impact nationwide than a local story about the rising cost of, say, housing in Vancouver.