Because of the size of its floral needs, Phoenix has its own growers to meet many of its decorating requirements. Staff - Phoenix offers the most extensive staff available. Where most builders have only a single designer, Phoenix has five. This means that its designs are the freshest, most creative in the Rose Parade - and that each sponsor is offered a wide selection of designs for their float, ensuring a perfect fit of concept and presentation. Full-time floral designer, art director, animation designer and construction coordinator, supported by the finest sculptors, construction crews and decorators guarantee that every completed float is precisely what the sponsor expects.
Phoenix builds the widest range of floats in the Rose Parade, from the largest to the smallest.
Whatever the size of the float or budget a sponsor has in mind, Phoenix is geared to meet the need. The company's client list ranges from giant corporations and foreign countries to individual businesses, cities and service clubs. Location Phoenix is the only builder with permanent locations in Pasadena. All float construction and decoration takes place at its two facilities, each situated within minutes of the parade route and Tournament of Roses headquarters. These sites, the Rose Palace and Rosemont Pavilion, are the only facilities specifically designed to accommodate public viewing of float decoration.