Today's college students are good at spotting hype. They've become blinded by old info, left to hang until covered by yet another layer of paper that seeks to entice. If we are to impact our campuses with our programs, we must first understand several basic rules and principles about advertising and publicizing on campus. To make these three rules work, a basic formula for event planning and publicity development is helpful. First of all, these are the key questions that your audience will be asking, and therefore your information should deliver.
People make their decisions in many ways.
Word of Mouth advertising is probably the oldest form of advertising. You should design its use carefully to be a key part of your campaign. Off the Wall publicity is typified by those off beat and unique publicity devices that help you think about placement and getting your publicity seen. They are a key way to get and keep your name out there for an extended period off time, and a creative way to tie in a physical item to a message product or service. A Timeline can help you actually achieve better results so your ideas will have time to happen.