She likes to make a decision and a transaction on her own, with no fuss and no hassle. Now that's ONE of maybe 25 rules. Purely real estate driven location decisions are treacherous today. It's not a matter of traffic counts or how many people live within a one or three-mile radius. It's more a function of who customers are and what their shopping behaviors are.
Myths are funny things.
Being successful in retailing is tough enough.