3.3 Opportunities Credit card acceptance. Option of complete on-line transactions. Delivery of toolboxes to customers in the area. 3.4 Threats Non-patent. Larger competitors could mass produce the toolboxes.
Most customers are male, but females tend to like the smaller boxes.
4.2 Target Market Targeted towards construction professionals and serious handypersons. Individuals that have an understanding of the time and effort it takes to make wooden toolboxes by hand. Customers willing to pay a premium price for a premium product. Products Durable hand-made pine wood toolboxes. Four standard styles and sizes.