All rights reserved. Consistency is the key to recognition in any business or industry as it is for the health care profession. Being consistent with your practice logo, your letterhead, envelopes and business cards will give your practice the recognition that it needs from patients.
People identify symbols with things, people or places.
For instance the big yellow arches supported by a red sign is, for the majority of people, an instant recognition of MacDonald's Restaurants. This is an excellent example of instant recognition for children who cannot yet read, but who read through the symbol of the arches. They know a MacDonalds is nearby. This is the type of awareness and recognition you want to create for your own dental practice. For Your Practice A logo is not an essential part of your marketing plans but it is a source of recognition for patients.