Remember that, except in cases of emergency, the decision whether to accept a referral to therapy rests with the person. If the person refuses the idea of therapy, it's usually best not to push. Suggest that the two of you explore this matter again some time in the future. Don't try to deceive or trick the person into therapy. Attempting to fool the individual will only diminish his or her trust in you and in the therapy process.
Many people have negative preconceptions about therapy based upon stereotypes.
Educate the individual on the process of therapy. Let the person know that therapy is free and voluntary and that he or she can terminate the process at any time. Make sure the individual knows that therapy is confidential. Tell the person that therapy sessions are normally scheduled on a weekly or bi-weekly basis and that a typical session normally lasts for 45 minutes. Let the individual know that therapists work hard to understand students, to see things from their point of view, and to then collaboratively help them to figure out solutions.