The main limitations of a poster display are the physical restrictions on space for the material and there are often a number of posters presented at the same time, each competing for the viewers attention. As the poster's message becomes familiar and it quickly loses its ability to catch and hold the attention of the reader. The display is attractive and has a professional finish. The content is well structured and easy to follow. Points to consider when creating a poster.
Most people tend to skim a poster.
They first look at the title and the pictures. Only then might they try to read the rest of the poster if they think the material is interesting. The relationship between text and graphics is especially important. The text should be placed so that it can be gone through systematically, point by point by the reader. Posters incorporate visual combinations of images, lines, colour and words.