ASR See Certified Marketing Representative. A trade association of business publications - e.g., industrial, technical, etc. ASTV See Advertiser Syndicated Television Association. Audience The gross or net number of homes or people exposed to a media vehicle or advertising message. Gross refers to message weight.
Net refers to reach.
The demographic profile of a medium's audience. Audience Duplication See Duplication. The splintering of mass media's audience into small segments due to the increasing number of media outlets available to the total audience. Audience Holding Index A unit used to measure the ability of a program to hold its audience. Research companies measure the index on a minute by minute or on a quarter hour basis.