However, many readers don't realize that the vast majority of online cartoonists are merely hobbyists, working on their strips in their spare time with very little or no revenue. In fact, many 'toonists actually spend more money than they make, usually on bandwidth and art supplies. Some online cartoonists have been fortunate enough to generate enough revenue to turn their comics into a true business. These and other artists bring you quality entertainment each and every day, usually with very small profit margins from advertising, book and merchandise sales, and any other revenue stream they can get their hands on. Many online 'toonists dream of doing their comics full time, but that dream rarely becomes a reality, because the financial burdens can be far too great.
Online comics cost money.
A very popular comic must contend with hefty server fees and high bandwidth charges. This is in addition to the art supplies and large time requirements needed to generate a carefully crafted piece of entertainment. As advertising rates bounce up and down more than the New York Stock Exchange, they alone become an unreliable source of income for struggling cartoonists. Web 'toonists can use your support. If you really enjoy your favorite online comics, lend your financial support by buying books and other merchandise.