After all, secretly tagging Web users and tracking their movements like whales on the Discovery Channel is no way to build trust with customers. In many cases, businesses might get what they want if they gave consumers a chance to volunteer for marketing lists. If businesses present consumers with frank explanations of how they plan to use gathered data, most consumers gladly will oblige. Ask and ye shall receive Indeed, consumers are sending mixed signals with regard to privacy. Everyday a new poll suggests heightening concern over the issue.
People offer up personal tidbits about themselves to perfect strangers in bars.
Those who are not ready for prime time create Web sites that chronicle their comings and goings in streaming video. The New York Times even reported recently that voyeurism is on the upswing in Manhattan as more apartment dwellers forego Venetian blinds and heavy drapery to cloak their windows. Oddly, no one considers these extreme forms of exhibitionism. Rather, they are cultural norms in a nation that delights in letting it all hang out. But that is not accurate.