Analysts, however, say it will happen soon enough and that the ISPs have bigger problems to worry about right now.
Money is one, regulations are another.
Internet market strategies planning services division. ISPs will have to start selling a whole new service to a market that doesn't quite understand it. All people really want to do, he says, is play games over the Internet with their friends using high-speed cable and streaming. It's about content distribution, and a network being able to put it closer to the user. To get a jumpstart on this inevitability, Lancaster says ISPs now are establishing partnerships in creating content.