To create a contest with a fans input. Anyone who selects the right thing could maybe win something. Patrice mentioned, a lot of blues artists from her past. Growing up listening to different blues, she's really into Janis Joplin. Then there's a real good possibility they might go over there.
Most labels have their own legal dept.
Have your lawyer contact someone there, dealing with demo's and what not. A lot of the lawyers know each other. I would recommend Cotico, they have offices in NY, and Los Angeles. Grudman, and Dersky also. They were very similar.