How, Why, Where, When, Who and How Much. It forces you to take an objective look at the entire idea and should permit you to see areas that need rethinking. The plan will help you sort through things logically and should result in a sound usable outline to work with. The business plan also serves as the major instrument of communication between you and the outside world - to bankers, investors and so on. So adapt your plan to whatever needs you have.
Planning is a continuous process.
Write, do, revise, and so on. You should continue to evaluate where your business is and where you want to go. In one or two pages, give the reader an idea of what the business does. What you do What will be unique or different. When do you plan to start How do you plan to implement your idea How much money will it cost and where will you get the necessary funds Marketing Go into more detail on the most vital aspect of your business.