The chances of winning a pitch increase substantially if you follow the rules. Admittedly, successful presentation and selling depend on the ability to control emotions, read the room and master subtlety and nuance. Pay attention to the following suggestions. Context vs. content . Context is more important than content.
Relevance is more important than facts.
If you're not presenting benefits, you're missing the mark. They want emotion . Stress the human side . Let them know that you are human, that you laugh, you scratch. Reduce the tension.