Decision-making functions of media. Basic media market analysis, media organization and management, circulation and audience development, technological developments affecting management decisions, relationships with labor, and regulatory agencies that affect media operation. The process of developing professional communication and persuasion strategies, with emphasis on problem definition, behavioral specification of objectives, situation analysis, strategy formulation, and justification through application of communication theories and research results. Theories and research methods applied to the study and practice of public relations. Development of public relations and corporate communications campaigns for business and social institutions.
Projects involve budgeting, media selection, campaign strategy, and creative execution.
Development of advertising campaigns for business and social institutions. Projects involve budgeting, media selection, market analysis, campaign strategy, and creative execution. Researching, reporting and writing about science and technology for the mass media. Present and potential effects of increasingly sophisticated modes of mass communication on people, institutions, and societies. World communication systems, newsgathering and dissemination agencies, factors determining flow and volume of news.