Please close this window when you've finished browsing this sample. Today's tip is written by Judy Justice, contributing writer at the Internet Business Forum. Judy offers some good ideas for making the most out of your marketing dollars. If you think your friends and colleagues would benefit from reading this newsletter, please feel free to forward them a copy. Whether it's jingles you hear on the radio, the classified section of your newspaper or your favorite magazines, everywhere you turn you are exposed to advertising in one form or another.
Publicity is everywhere too.
When celebrities lend their names to popular causes, that is publicity. When you send out a press release, you hope it will get picked up and create publicity for your business. Publicity helps build credibility by letting your potential customers see another side of your business. In it's best incarnation, it informs, entertains or educates. In short, advertising is something you create, pay for and control.