They have learned the reward of giving, sharing, teaching, sacrifice and conceptually know that their needs will be taken care of. The idea of becoming a spiritual being, outside your physical needs doesn't appeal to everyone. I contend that there is a host of private thoughts that resides in each of us, as the vessel of pottery holds a precious liquid, or fruitful grain. The vessel itself is porous for the purpose of exchanging ideas and remaining open in creativity and usefulness of these private concepts. A criminal finds success in tearing apart and in taking away.
Millions buy into distress and dysfunction and desire.
Money is to be made on these activities, sex sells. Ask a friend or coworker to describe a personal concept. Ask questions, be interested, make good listening skills count for this passive moment and take the opportunity to learn. Make these things positive and a healthy choice. God, family, friends, community, elders, children are great meditative choices.