Many people are unfamiliar with the process of online auctions.
Customers must register, decide what auction to participate in, and figure out how to bid or sell. By providing links to such key questions directly off the site's home page, eBay makes it easy for customers to learn about the auction process. Furthermore, eBay's wise placement of the links in the upper right makes them easily visible while still leaving the bulk of the home page for actual auctions. We still find it useful to display and discuss these features, though, since our aim is to learn from the good or bad design of the feature, regardless of when it was live on the site. In ranking a site, we use a specific methodology .