A story about a diver or one of the club's activities could find its way onto the local news, lifestyle or business pages as well. Try to obtain a contact name for each of those departments. Although these papers may not have a large readership, they are still an important media outlet to pursue. A weekly paper will print almost any news relating to the local community, so this type of publication could be your easiest source for placement of a storyor picture. People read weekly papers for local news, community calendars and ads from local companies.
Most weeklies have small staffs, and many dont' have a sports editor.
Your contacts should be the editor or assistant editor, plus the photo assignment editor if applicable. Most large cities have a monthly magazine that features community events, organizations, corporations or individuals. A local diver, coach, club activity or event could be the topic for an occasional feature story. Other publications include advertising or trade tabloids and tourism guides. Contact the editor or publisher for more information.