Like the fisherman who targeted only trophy bass, we must determine what people group we are best suited to reach. Some churches may be best suited to baby boomers or parents with young children, while others may best be suited to retirees. Some churches would do well to focus on reaching Hispanics, while others may need to develop ministries geared to reaching another ethic group. The main thing is to know who it is God wants your church to reach, then develop a philosophy and style of ministry to reach them. Determine their felt needs.
People have two kinds of needs - felt needs and real needs.
While the goal is to reach them with the claims of the gospel, we might have to feed and clothe them first. A few years ago, I had the opportunity to go on a short-term missions trip to Haiti. This island nation is one of the most impoverished on the face of the earth. The mission we worked with had developed many strong churches in villages along the coastline where they worked. However, before they had ever started their first church, they had established medical ministries, schools, and food banks.