Young, upwardly mobile consumers are apt to lock into three-year leases with decreased maintenance and aggravation as the rationale for a bit higher payment. Used Cars Online Observers agree that newspaper ads and listings will continue to be marketing staples and look for a quantum growth in Internet activity. For sure, used cars have become one of the most popular shopping items online. Microsoft CarPoint also reports growing numbers of used car buyers online. One of the strengths of the CarPoint site is the fact we offer both new and used car buying services.
Research indicates that many consumers are unsure whether to buy new or used.
To help dealers manage their customer referrals and used car inventories, MSN offers DealerPoint, an Internet-based tool. Clearly among the savvy dealers there is a move afoot to make the Internet a powerful part of their marketing mix. Its success has encouraged dealers to make ad dollar budget shifts from print to this more efficient electronic medium. AutoNation, the nation's largest dealer group, has had success on the Internet, according to Moore. Still newspapers remain an advertising mainstay for used vehicles, with daily updated line ads a constant public reminder that business is brisk at the dealership.