Educational use is looked at more favorable than uses for commercial gain, but this factor is not determinative. Where new creations are the subject of scrutiny, the work's transformative nature can also play into the multimedia developer's favor. Transformation also occurs when certain elements of a work are changed in order to change the expression of the work. An example might be where the original work's colors are changed, or where certain tangible images in the work are added or deleted. This factor would not help me because cartoons are considered to be very imaginative and creative in nature.
Quality is measured by comparing the amount of the work used to the entire work.
Many copyright authorities suggest that this is the most important factor in the fair use test. The court takes into account all possible affects of the infringement upon the owner's ability to effectively market the work. For example, lets suppose that I came across a very informative article about how copyright relates to visual art. Lets also suppose that took most of the text from this article and placed it into my own web page or PowerPoint presentation. A court might decide that I should have paid a permission fee in order to use the work.