Proposals, action plans, group and individual projects. Facility with variety of PR tools required. Work with small editorial groups to produce magazine facsimile. Macintosh literacy required. Students work in professional capacity at TV or radio stations, newspapers, public relations and advertising agencies.
Placement is found with assistance of the department head.
Strongly advised for public communications majors. Senior standing and B average in major. The application of principles and skills learned during the program to career planning and the job search. Students learn strategic principles in order to market themselves. Students produce a clear strategic plan and a portfolio.