His remarkable skill has been used by several U of U presidents for speeches and letters, and in other ways. He has shone his light on our athletics program through brilliant descriptions in Crimson Club newsletters. Alumni honors have been poetically illuminated in By Sims' prose. Ask the campus community to describe By Sims and his talent and you hear of a gracious soul who is warm, humorous, and wonderful with words. By uses words in many different ways.
Nuances are important.
Time to think is essential, as is a zest for life. Humor usually adds needed spice. By learned it well a long time ago. He worked for both Salt Lake newspapers and spent some time as Director of Information and Alumni Services at Westminister College before joining our Public Relations staff in 1974. For over two decades, By has proven that critical and complex issues can be covered fairly, usually with a touch of hope and always with a touch of class.