The definition of who qualifies to be a journalist morphs to some extent on almost any given day. More importantly, they're doing a fairly impressive job at it. Planet Reebok offers everything from news about mountain biking to bios of women track stars. The site also plunges into the realm of editorial comment, urging readers to become active in the international human rights struggle. The site's formula is basically to scour the Web for the latest word on a particular subject, provide a tight digest and link to various news organizations where the full reports originate.
Recent editions suggest that the new service's editors have serious, mainstream journalism in mind.
Topics have ranged from the Jessica Dubroff plane crash and the Boston Marathon to the future of minimum wage and the profitability of computer companies. Take a look at who already owns some major news outlets. Sometimes the online work is more credible than that from the established media. Network news programs, magazines and papers won't perish anytime soon because of online competition. The day is approaching, however, when they'll have to start surfing or they may sink like a stone .