We haven't heard the last of the Florida mess. They're doing a recount and the chads continue to pile up. It is still a source of amazement that at a time when we can dispense cash from a hole in the wall and consume our cheese from a spray can, we can't guarantee a citizen's most cherished right to have one's vote recorded and counted correctly.
Marketers already influence or control a significant chunk of the election process.
It's logical, therefore, that we should manage the actual polling process as well. With that fundamental shift in mind, one can easily understand the need to make the existing process much more voter-friendly. It had to be designed by Rube Goldberg. That gives business travelers, harried moms and the lame and the infirm an equal chance with the early risers, the civil servants and those with time on their hands. Any place I normally visit or at which I congregate, except bars.