Optimize your resume . Learn the seven rules for successful negotiations. Those omnipresent Internet banners and pop-up windows, selling everything from new cars to credit cards, don't just magically appear. A Web specialist creates Internet ad campaigns and also tries to convince companies that the World Wide Web is a great sales medium. Specialists can look for jobs with traditional ad agencies or with interactive agencies, based mainly in New York and San Francisco.
Media planners help ad agencies choose the best outlet to reach the customers they want.
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