Although auto insurance magnate Peter Lewis will be picking up about half of the cost, that still leaves a considerable amount for the school to raise. Steven Litt argues that such costs come with the territory. The argument goes that those buildings helped create a new image of Cleveland for outsiders - replacing the stereotype of a smoking Cuyahoga River. But, according to a recent study by the Cleveland-based Cypress Research Group, the city still hasn't fixed its image problems. To her surprise, the older, negative image is still strong.
People remember bad news a lot longer than they remember good news.
Survey research tells us that. People still remember that. They still remember Cleveland being in bankruptcy. That's incredible that they remember that that long, but it sticks in their minds and they form an impression of Cleveland. Cleveland was severely disadvantaged in the world environment.