For example, our society is becoming more mobile, reliant on technology, culturally diverse, and pressed for time. Dig up trends, statistics, surveys and other data from sources like Business Information Centers , the U.S. Census Bureau , the Economic Statistics Administration , Government Research Centers and industry associations. Once you re able to substantiate the viability of your idea, then you can confidently move ahead. Resource Guide Visit your local library or Small Business Development Center to check out the Encyclopedia of Associations from Gale Research . Get detailed demographic reports from EASI Demographic Reports .
Prices vary, but free sample reports are available for download.
Spend a little and get a lot with tips from Research For Less . Survey Questionnaire , Demographic Comparison and Industry Analysis Worksheet .