Thus, your proposal must communicate what you plan to do, why it needs doing, and why the team and approach you propose is the best way to do it. Use simple straightforward language and be specific. Structure the proposal around what's requested and the review criteria. If you know the review criteria, be sure each point is covered as fully as possible. Be on time and be complete.
Reviewers find it easy to discredit a proposal if it's late or incomplete.
Make your proposal visually appealing and as short as possible. Reviewers often have hundreds of proposals to read. Make it easy for them to focus on your important points. If a specific format is requested, use it. To set the stage, start the reader with an appreciation for the importance of the issues and a vision of how you plan to address them.