I can offer my customers thousands of things that I couldn't possibly carry every day. I've found that many of my suppliers are able to ship items overnight, either to my store or directly to the customers home. I take advantage of that. Barb Schian does this all the time, and generally finds her suppliers willing participants. If it hasn't sold by a pre-determined time agreed upon by both you and the supplier, you can return the merchandise, usually at your expense.
Retail today is a combination of revolution and evolution.
Winning with customers sometimes means that you have to offer product and services that you never intended to sell when you opened your doors. Trust us when we tell you that the clear winners in today's competitive market will be those retailers who offer their customers the things that they want, the things they expect to find, and the surprise items that thrill them. When they are not out experiencing service from the customer's perspective Rich Kizer and Georganne Bender are a professional speaking team located in St. Charles, Illinois. Rich and Georganne are widely known for their results-based work in helping companies profit from their Total Customer Care and Customer Retention Strategies and for their Low Cost, Big Bang Retail Promotions and Events Seminars.