Try our quiz to find out. Take lobby journalists out for lunch and tell them that you think it's time the government's backbiting stopped. From now on, everything you say will be on the record. Hold the lunch described above - but afterwards call selected lobby correspondents and leak a story about the drink problem of a minister set to be axed. Take the phone off the hook and arrive at work through No 10's secluded garden entrance.
Publicity is for others.
An engineering company announces that it's sacking 5,000 workers and moving its factory to Taiwan. The company blames the prime minister's approach to the euro. Agree that the company has a point about the euro - but say that the prime minister isn't ready to make up his mind. It's a complex economic issue and shouldn't be rushed. Point out that the firm's managing director took a 500,000 bonus three weeks earlier and tip off journalists about his mistress in Florida.