No organization can afford to be caught unaware of new technical, social, or political trends. If you don't have some wild ideas, go out and find some. .
Most organizations act as if all they can do is observe the future as it happens.
They see their jobs as responding to the future as rapidly as possible. Knowing that actions taken today help create the future is the key to corporate strategic power. It leads to an ability to influence what new business opportunities will develop. It leads to a front row seat at an expanded economic pie of our choosing. It offers insights into what might be possible that has yet to be invented, and - It's a very enjoyable way to think about the future.