Frequently Asked Questions For easiest navigation, the following frequently asked questions are also links to their brief answer and location on this page. Wherever possible, an answer may also contain a link to additional information on this SBA signage site. After each answer, a link is provided to bring you back to the top of this page. A sign is your introduction and handshake with those passing by, identifying your business to existing and potential customers. People often judge a business by how it looks on the sign.
Many merchants increase their business measurably just by adding a good sign.
Conversely, many have gone out of business because they simply were not identified well, so not enough potential customers knew of their existence. We live in a mobile society. As your customers move, you need to replace them by attracting new customers. The answer here will vary somewhat depending on your business, location, and other factors. In general, following these guidelines will increase the effectiveness of your sign.