Efficiency savings can be realised by an effectively run site. For the visitor, the website must be speedy. A quick response time is essential to ensure the visitor doesn't abandon your site for another. You have less than 10 seconds to capture interest. The visitor must also be able to gauge the relevance of the site.
Many visitors chance upon web pages through keywords tapped into a search engine.
If a visitor can't correlate the site to his or her needs, the search will be continued elsewhere. The site must also provide 'value' to the visitor - through information, entertaiment, free gifts or the chance of online bookings. Search engines hold the key to being found on the net. However, a distinction has to be drawn among their many forms. Then there are engines where paying customers get preference.