Brian Hook of Future Publishing told the meeting that the number of advertising pages coming in as film was reducing rapidly. In October 2000 there were 500, down to 200 by December. The target was to reduce this to zero by June 2001. Andy Franks from EMAP reported enthusiastic feedback on the pass4press standard from the PPA . There is a need to keep things as simple as possible though for the approach to work in practice.
Responsibility is with the person who sends the ad in the first place.
No trapping is applied at this stage and a standard PDF file is used. Ripped or screened files could be used between prepress and print if they have their own reasons. Figures from Rob Fogwill demonstrated growing acceptance for the Adfast project from the Newspaper Society . Education remains a priority. Future developments will include better support for Windows and a bulk licence for Adobe Pressready available to advertisers through members of Adfast.