International Business involves the strategic management of organizations competing on world markets. It includes internatinal marketing, finance and strategy. It involves the management of manpower, materials, facilities, and equipment for the efficient conversion of resources into quality products and services as well as their distribution. OM managers apply their expertise and knowledge in the design, analysis, and planning of production systems. They utilize management science techniques and modern strategies to continuously improve the company's productivity and quality of its products and services.
Marketing focuses on the relationship between the firm and the markets it serves.
Professional careers in marketing are to be found in the marketing departments of industrial firms and merchandising firms. In addition, there is demand for marketing professionals in specialized organizations such as advertising agencies, marketing research agencies, and other service firms.