Use those who will react favorably to sell the others. Recognize that communication happens, so decide to manage it rather than let it manage you. Communicate openly, often, and in two-way discussions. Tailor your messages to the audience so that they can actually hear what you have to say. Get everyone's hands, heads, and hearts involved.
Participation increases a sense of ownership and control.
People want to be part of the solution, so find as many ways as you can to involve them. Also, early actions demonstrate that this change is serious. Promote skill development with those changing and those being changed. Respond to individuals' reactions in a customized way to encourage them to change. Coaching will help them see the benefits.