Many people consciously choose not to get into internal communication because it doesn t have the history and glamour of public relations and advertising. Public relations people have the information, so they don t have to talk to anybody else. The fact of the matter is that good internal communications people in wide organisations have the ear of the chairmen and they can help communicate back and forth what s happening in the company. Without the employees and their active participation, an organisation is unlikely to achieve its objectives. Effective investor relationship management is crucial for enhancing market capitalisation, particularly with large shareholders who are demanding in terms of information from the companies.
Most large companies are compliant.
But the question is how often you do it. There is no thumb rule, but communication with investors and stakeholders should be a regular and ongoing process for a healthy relationship. On the other hand, investor relationship can play a really important role in the media relations strategy because it is sometimes more credible for the security and industry analysts to give their views on a company rather than a company sharing its views on itself. In this case, it is using the analysts views to reinforce the messages that the company wants to send out.