If your group has letterhead, use it. If not, head the release with the group's name, address and telephone number. Very little news is reported on the weekends and holidays. Delivering on Thursday or Friday for release on weekends or holidays is a good way to ensure coverage. Editors are especially hungry for news on Monday mornings.
More ads mean more pages and usually more space for news.
For a sample news release, see Appendix R. Structure Put it on your organization's letterhead. Put it in all capital letters and underline it. Make it catchy. Underneath the headline begins the text. Double space all text, and leave wide margins for the editor's convenience.