Although we are tempted to dismiss our predisposition to beauty as shallow, we can't argue with the fact that numerous studies on physical appearance have demonstrated advantages tilted in favor of the beautiful person. All things being equal, the interviewee who has a better physical appearance will get the job. Oftentimes, people will choose business associates, vendors, suppliers or merchants on the basis of looks rather than substance.
People are more inclined to buy from good-looking salespeople.
Both online and offline, appearance is of utmost importance. In the World Wide Web's extremely competitive environment, marketers need to polish their aesthetic appeal in order to stand out from the crowd. Many competing products are functionally equivalent, and therefore need the competitive edge that a sleek online appearance can give. The importance of physical appearance in relating to people is widely acknowledged. Now, there has emerged a little known finding that points to physical unattractiveness having an adverse effect on our very well-being.