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Cisco's slump kills off some high-tech myths George W. Bush came calling. So did British Prime Minister Tony Blair and China's President, Jiang Zemin. All sought the counsel of John Chambers, chief executive of Cisco Systems, which a year ago reigned as the most valuable corporation on Earth. Interactive TV offers extras to viewers Part of the appeal of watching TV is that you don't have to do anything except sit there, push buttons on the remote and veg out. Sure, the computer age was supposed to bring us less paper, but no one counted on desktop publishing.