Many salespeople think so.
Whether it's a sophisticated computer system, a vacation home, a digital stereo, a new Jaguar sedan or a replacement window, it can be seen, touched, demonstrated and appreciated. When it comes to a life insurance policy, banking services, the idea of volunteering or accounting services, the sales job seems more difficult. Many salespeople want something tangible to sell because there's more to work with. The customer can listen to the sound system, drive the Jaguar or walk through the vacation home. On closer analysis, the two may not be so different.