All of these products can be imprinted with your company or product logo for maximum brand exposure. When choosing any of the booth displays or accessories always keep in mind the image of your brand. The booth backdrop, drapes, rugs and other elements should complement your logo. If possible, you may want to consider color coordinating all of these elements to match your logo color, as a subtle, yet effective, reminder of your brand. Whatever colors, graphics and copy you use, remember that the booth's purpose is to advertise what your company is selling.
Most companies never step out of their booths and put themselves in the shoes of their visitors.
It's very important to be able to stand outside the booth and make sure that your outbound message is consistent, and that it actually communicates something about your company. Weisgal emphasizes her point by telling the story of one of her clients who had requested a booth visit at a show where she was speaking. It was the first time he had ever stepped outside. That's a problem. We don't step outside and see what we're trying to say.