Mark Layton, president and CEO of Daisytek International , the largest distributor of nonpaper computer supplies and accessories in the world, has put a book together with Vicki Blakley to lead us into the fray. His argument is compelling.
Resistance is futile, but there is a hitch.
Layton points out that people's experience in purchasing things over the Net has not been without its disappointments. In fact, consumer satisfaction levels have been steadily dropping from the outset of online retailing. One reason is that new online vendors can't meet the sudden influx of orders, causing huge delays. Another is that consumers want help if there is a problem - and often can't. Online consumers want every conceivable product for less and faster then ever before.