Marketing program blends all of the firm's marketing plans into one big plan. Marketing mix the controllable variables that the company puts together to satisfy a target group. Marketing plan a written statement of a marketing strategy and the time-related details for carrying out the strategy. Marketing orientation trying to carry out the marketing concept. Marketing department era a time when all marketing activities are brought under the control of one department to improve short-run policy planning and to try to integrate the firm's activities.
Marketing strategy specifies a target market and a related marketing mix.
Mass selling communicating with large numbers of potential customers at the same time. Mass marketing the typical production-oriented approach that vaguely aims at everyone with the same marketing mix. Operational decisions short-run decisions to help implement strategies. Personal selling direct spoken communication between sellers and potential customers, usually in person but sometimes over the telephone. Production orientation making whatever products are easy to produce and then trying to sell them.