Six million units are sold each year. In 1999, another double-digit increase in sales is expected. Innovation is a key factor that attracts new customers. For instance, lightweight body mats and seat cushions with simple functions are selling well. New-look, portable foot massagers designed for convenient storage are also popular.
Price is another important considera-tion.
Most buyers do not look for high-end massagers. To win over customers, an increasing number of manufacturers are adding a touch of fashion to their massagers. Newly designed massagers can be openly displayed at home and placed on wall shelves, kitchen cabinets, table tops and bathroom racks. At the same time, other manufacturers are introducing new features and benefits. They claim their new products are more effective in combating tension, relieving various aches and relaxing muscles.