The aim is to increase market share in the Northwest. The goal is to defend your soft spots from the competitor by protecting your market share, covering operation weaknesses, or keeping pace with the competitor. Here's an example. The defensive move is to rapidly create a telemarketing program. The aim is to prevent this stronger competitor from gaining market share at XYZ's expense.
Pace is fast online.
As a result, business life cycles are measured in months, not years. Keeping your eye on your competitors is a game you need to know how to play. Planning and Direction Clearly understand your business needs, including time constraints. Competitive intelligence is used for strategic planning, research and development, entry strategies, acquisitions, market timing and technology assessment. Decide how you'll use it.