Embracing relationship building as a cornerstone strategy. True relationships have long term staying power. Partnerships and strategic alliances are types of relationships, like cause related marketing. But they are short term and often tactical. Their success, in fact, often depends on the foundation of a solid relationship.
Resources can more easily be leveraged.
Efficiencies can be gained through the lowering of transaction costs. Programs will be more effective because of a true sense of shared ownership and participation. Adopting a strategic philanthropy perspective. The wise and appropriate use of philanthropy to enhance our parks represents a tremendous opportunity. Philanthropic activities, from annual membership programs to comprehensive capital campaigns, must be tied to the long-term vision for the park and to the needs of the giving community.