The processing, manufacturing and marketing of food and drink products are major components of the industrial base in the Highlands and Islands, and a major export generator for Scotland. There remains the potential to build further on our primary resources by increasing value-added production, in particular for high quality fish and seafood based products. We will continue to capitalise on the area's image of high environmental quality and encourage the adoption of world class standards of production and manufacturing throughout the sector. Developing the Quality Tourism Experience Developing the Highlands and Islands as a tourism destination for visitors from the rest of the UK and overseas depends essentially on providing a quality tourism experience. This is not simply about accommodation but is about high quality skills, the nature of visitor attractions and the natural and built environment.
Quality is also about more than the achievement of simple standards.
Long-term success as a quality tourism destination requires a flexible and adaptive sector, which builds on its strengths to respond to market demands. Download time approx.