The combined spending power of these groups is one reason for the increasing interest in them. And if companies want to retain their competitive advantage with these consumers, their employees have to represent this ever-changing consumer base. Untapped Resources Demographics also influence the increasing recruitment of diverse candidates. And companies won't ignore the pool of disabled and older workers either. So they remain a largely untapped resource.
Older workers are also back in vogue.
Yet attracting these candidates isn't easy. Despite pumping huge resources into diversity advertising campaigns, a common complaint from firms is that they fail to draw a satisfactory response from these niche groups, even if the recruitment advertisements carry the image of diversity. Many companies are now seeking the help of recruitment consultancies that specialize in diversity. According to Ms. Hall, many firms are realizing that they need diversity, so they are trying to play catch-up without putting the infrastructure in place to support diverse recruits. Although they now understand that diversity makes good business sense, they just haven't got the infrastructure in place to attract and retain it.