A new spin on apartment marketing that will show you how to beat your competition.
Market research is the key to understanding what residents want and value.
Taking marketing cues from the world of retailing, the authors draw proven successful examples from their experiences to illustrate specific marketing tactics that work. And so can you. The key is making residents so satisfied that they wouldn't consider renting anywhere else. This text teaches you the what, why, and how of starting a tenant retention revolution through hundreds of excerpts from more than 50 customer service books. Each customer service strategy is illustrated with real world examples.