The process must start at the top of any company. Begin with an understanding of e-business models. We feel that there are at least four principal models and that every business must find a place between these. Pure dot-coms are companies whose revenue comes from margins on the sale of product. They work on a lower margin due to their efficiency but fundamentally sell items.
Market makers serve almost as brokers.
They create a market by adding value to the referral of sales to others. They make sales easier, quicker or cheaper and in time make it necessary for any serious player in an industry to work through them. Market breakers are online businesses that destroy existing price structures. They do this in a number of ways including selling direct, selling below cost, or giving away certain services. Their revenue comes from sources other than sales and their goal is growth and market acquisition.