There are about 470 cosmetic producers in Poland. Hair care products represent the largest share of the production. Advertising and a professional sales staff are an important plus. It is necessary to have or use a well-developed distribution network to establish a position in this market. Private clinics can purchase medical equipment independently from any source they wish or through any trading organization they choose.
Price is the main factor considered by most potential buyers.
Local availability of service and spare parts, as well as high quality and short delivery terms is also important. Modern medical equipment and apparatus represented the majority of the purchases. The public health care sector favors foreign suppliers in the bidding process. Domestic production is limited to basic diagnostic equipment, hospital furnishing and equipment, surgical instruments, and disposable items. Polish manufacturers are not very competitive because of high production costs, lack of modern technology, low quality products and lack of marketing skills and resources.