Many business schools, including his own, now offer courses in this field. For instance, senior executives have often asked for tuition in areas such as public speaking, written communications or the way in which they present. All of those areas would fall into coaching. Rose says personal coaching was a natural development from the constant evaluation including 360-degree feedback now used to chart the performance of senior executives. The cost and frequency of coaching varies enormously.
Most coaches recommend a schedule of telephone sessions over a period of several months.
Each session lasts between 45 minutes and one hour. A coach can help that person sort out their career goals and also what they want to achieve not just in their job, but in their marriage, partnership or life. I suspect this issue has always been there. And people are getting much more feedback about themselves than ever before. One of McDougall's most enthusiastic clients is Mark McLeod, a director of Ray White Real Estate in Surfers Paradise.