Nobody wants to eat unappetizing or old food, especially when it comes to fruits and vegetables.
Based on this assumption, the advertisers of Hidden Valley salad dressing have attempted to appeal to customers by forming an ad that associates freshness with their product. The ad created by the advertisers of Hidden Valley shows a page split in two the top revealing a delicious salad smothered in salad dressing and the bottom containing a picturesque scene of a small brook surrounded by rich, leafy vegetation. The two pictures immediately bring to mind the word freshness. The one simple question the ad asks reemphasizes what the picture portrays. These similar colorings imply that both are at their peak of freshness.