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Rich media includes ads, games and cartoons.
It's the next-phase in Internet technology that does not require broadband but new speeds are stirring up a demand. Enliven, ActiveAds, Flash, IBM's HotMedia, VRML, Streaming VRML via the Pulse Player, RealPlayer and plug-ins, Java, Java3D, Shockwave, Comet Cursors and Unicast are examples of rich media and the category is expanding. Just when there are approximately a dozen new technologies to learn about, there's more hardware jargon to learn. Broadband is a new nickname for high speed Internet via cable and digital subscriber line delivered to PCs, enhanced TV is a televison set that's connected to the Internet through a set-top box and convergence refers to the blending of PC and television technology. Although there are less than one million high speed connections in place, Internet connectivity as we know it is about to change because large cable companies are moving swiftly to expand the base of Internet subscribers.