St George manager of corporate relations Adam Cook said the new banks offer customers a whole new experience. We decided to put the ABCs in to match consumer expectations and enable us to keep in touch with technology available in banking. We plan to have 40 of the centres up and running soon, so that's about 10 per cent of our network. We are going to put a few more in the city, so people can be in and out as quickly as possible. Mr Cook said customers' response to the electronic banking at modern branches was mixed.
People have to remember that it's an alternative to closing down branches.
St George started converting traditional banks to ABC branches late last year and has since opened 20 around NSW, in rural and metropolitan areas. The modern branches are able to conduct 80pc of business performed in normal branches, with loan applications and financial planning appointments available. Two assistants greet customers and offer a demonstration of the new facilities. Drummoyne St George attendant Tina Manning said customers were warming to the ABC branch concept. Customers come in and receive a more personalised service.