In addition, using premium products paves the way for potential supplier support. Match the cocktail to your concept and clientele. Keep your staff in mind. Whether the staff can produce the drink consistently and efficiently is key. Select appropriate glassware.
Presentation is the selling point, so make a splash.
But be sure to choose an appropriate glass for the drink. Garnish, garnish, garnish. If you can't do it yourself, find someone on staff, preferably a manager, to keep tabs on the drink, says DeGroff. But by making sure your staff uses the proper ingredients and stirs, shakes, blends or pours them as required, you can keep your specialty drink's following strong for years to come.