It really is the most important public opinion change over the last 40 years. The most important thing so far has been the disenchantment with the Washington political establishment. The shutdown of the government continues to reverberate and really aggravates people beyond where they were previously. I think we see that in the presidential campaign, in that Bob Dole, the person we most identify with Washington, D.C., is doing poorly and Steve Forbes, the guy most identified as being from outside of Washington D.C., is doing quite well. Forbes brings a lot of money to the table.
Money is the big thing.
If you look at congressional and gubernatorial races over the last 10 years, we have seen this story where the rich, independent-minded businessman puts a lot of money into television ads. Bruce Sundlun did it here. Two-thirds of the Senate is now comprised of millionaires, many of whom bought their way in. The new feature is that it is taking place on the presidential level. Television is the medium of choice to deliver political messages.