Again, here is what I think the big problem of the 90's is, which is also the big success of the 90's and again, Miramax takes all the credit for starting this although many have effectively copied them.
Marketing is king.
And we're not talking about getting a good review in the New York Times and the Village Voice . And that's detrimental. This is what people don't want to believe. The audience for the great mass of independent films is not expanding. The audience for the breakout hit is always expanding.