Sites were analyzed based on 175 criteria. The study found that many sites lack in navigation and ease of use.
Many sites also lack in the navigation department, according to the study.
Almost 25 percent of the online stores surveyed lack global navigation, which allows users to move between major sections of a site. The study also criticized online shopping carts. Only 8 percent of sites provide a current list of cart contents on each page, and only 30 percent of sites in the study offer information about product availability prior to submitting the order. Online stores fail to translate the lessons learned from centuries of land-based retailing and merchandising into successful online shopping experiences for customers. Even though technology has changed, the way we humans process purchasing decisions has remained the same.