Topor Motors added a special section to their Web site to promote and sell Dodge Motorsports wearables and other merchandise. The dealership also covered a parts delivery truck with signage encouraging customers to check the Web site or visit the showroom to see the motorsports merchandise. The Topor showroom now includes motorsports flags, and the dealership bought several hundred boxes of Cherios with the die-cast Dodge race cars. The boxes were used in a display and given to interested visitors over a period of about a month. Dealer Galeana says the biggest impact has been internal - with the dealership's own employees.
Morale is sky high because of that.
I can't imagine what's going to happen when we win a race.