We shouldn t think just about ethics when some problem spins out of control. I am concerned about a backlash to corporate power. I think the protests that we witnessed in Seattle when the World Trade Organization met there are just the beginning. When corporations project television images of the good life, and masses of the people don t have access to those images, or when other patterns in modern life are being destroyed, that s a recipe for social unrest. And the potential for using technology for terrorism is certainly there.
People can sabotage communications and business.
What we need is moral leadership. Plato and Aristotle said the four cardinal virtues are justice, wisdom, courage, and self-control. Conducting business requires trust, and fulfillment of agreements, so there s a sense in which multinational business activity can raise standards around the world. We have unparalleled opportunities to interact with distinctive peoples in other parts of the world. We can share the really good things of the world s cultures.