Starting on his own block in a poor neighborhood on Rio's outskirts, Marmo has expanded his care to a highly eclectic population. He began promoting AIDS education in Candomble religious communities but has segued into collaborating with Christian groups. He started motivating Afro-Brazilian youth to confront sexually transmitted diseases and unwanted pregnancy but has diversified into serving youth of all backgrounds. He created campaigns aimed at men that have captured the attention of women as well. One reason for his success is humor.
People laugh first, then think.
Marmo's second complaint about the Government's health campaign is that it has been directed solely at the upper classes. On closer examination, the girl's necklace is a condom on a gold chain, one boy's bongo drum has a condom for a top and the other boy's glasses have condoms for lenses. Reaching People Through Their Culture Reaching a wide audience is one of Marmo's strengths. He first won over the priests and practitioners of Candomble, a widespread but secretive sect, and since then has added brick after brick of society. Do the math.