Many people think marketing is just about advertising and selling.
It's so much more than that. The 6 vital factors that can make or break your promotional efforts Miss out one of these elements and your marketing piece won't work. The fact is, that if you do them right, seminars ARE and will be for some time to come, a highly leveraged way to enhance your credibility, build awareness and make sales. If someone else says it, it must be true. By far the two most powerful ways to boost your credibility and therefore your sales is to use testimonials and case studies.