Covering advertising planning, choosing and evaluating media or other outlets, and advertising management, this course will introduce you to the proven methods used by successful advertisers and help you to identify the key outlets for your advertising program. As a part of this course, you ll develop the beginnings of a strategic, targeted and measurable advertising plan specific to your organization, product or service. The explosion of various types of inexpensive media outlets is allowing many companies and savvy marketers to go directly to consumers- bypassing traditional intermediaries. Focusing on the principles of direct marketing, this course examines the various forms of electronic marketing in addition to their interaction with internal systems. How to Register Registration is limited for each course to ensure maximum participant value.
Registrations are processed and accepted on a first come, first serve basis.
To reserve your spot in the Professional Marketer Program, visit the registration section form and send appropriate payment to Seattle Pacific University.