UNH Sports Media Professor Says Super Bowl Maintains Holiday Status, Reflects Economy and Fall of Dot. Coms UNH Sports Media Professor Says Super Bowl Maintains Holiday Status, Reflects Economy and Fall of Dot. Despite who plays on the field, though, the Super Bowl as an event is a major national holiday. Nine of the 10 most-watched television programs of all time are Super Bowls.
Most viewers watch from Super Bowl parties, making the occasion the top at-home party of the year.
This is impossible for baseball, basketball or hockey, which never know when the final game will be. This allows people to plan social gatherings, and provides the television network and NFL with the opportunity to build the hype. People love the finality of the championship game and, because the Super Bowl is always held on a Sunday evening, it fits into most fans' schedules. This guarantees big ratings, and million-dollar sponsors that further advertise the game. It's a showcase to premier outstanding new advertising and jump-start a year of sales.