It does not need sages to tell us that ubridled growth in our population is going to create an imbalance between resources and needs. This imbalance may lead to socio-economic and health problems which would neutralize all our development efforts. Uncontrolled growth in population leads to shortages in food, health and educational facilities, housing units and living space. The increase in population adversely affects the availability of cultivable land and provision of clean drinking water. Hence population control is the basic parameter of national development.
Population control means small families.
A large number of many developing countries have already achieved this objective. Many initiatives taken and plans made by the ministry of population welfare have contributed to arresting population growth. Quite a few independent initiatives and programmes are also playing their role. One such move, to educate citizens about the use of contraceptives - is Key social marketing. Its awareness, message and products have reached every locality in the country and are being used.