Music fans are a market segment that offer value to a wide range of companies.
All of this often depends on how good a salesperson you are, and how many calls you make. It's a numbers game and persistence pays off. Remember, sales is another entity all of its own, there are about a million books written about it, also books on tape, which I love and you can probably get at your local library. You can also search around on the internet. One thing that can help you if you don't have a velvet tongue, is to let your materials do most of the talking.