Private meetings afford the opportunity to gather information under nondisclosure that the vendor can't talk about on the exhibition floor. And they also circumvent the carnival barkers on the show floor who can keep you from getting the information you need to make good decisions. Finally, business doesn't stop when the convention center closes for the evening. Private parties and receptions provide the opportuni ty to network with key people in the computing industry. Ask your preferred vendors if their companies are hosting an extracurricular event at the show.
Most vendors are happy to invite loyal customers to their soirees.
Use this opportunity to enjoy a glass of wine, munch on some chicken wings, and hob nob with industry bigwigs. With corporate travel budgets shrinking each year, you need to make the most of your trade-show attendance. You'll get more out of a show if you define your mission early on. Know what you want to learn and see, and plan your time accordingly.