Although the Web remains a critical tool for us, it is now just one of many tools, McGowan explained. We are strong in other marketing and sales channels. The company is reaching out to companies in the education and health-care industries, rather than waiting for the business to walk in the door through its Web site, which included an auction area. McGowan suggests current market conditions may have helped salvage the company's business plan. The market opportunity could not have been better in some ways, he explained.
People are more receptive to a value deal.
Now you don't. It's amazing what you can do with a 200MHz machine. Even those companies that may not be receptive to large-scale buying of business computer systems are nevertheless turning to the secondary market for parts, experts within the industry say. We're seeing companies who have put off replacing their entire computer system going for more of an upgrade versus a total overhaul. Their computer system managers are watching what they spend.