This is a mark of excellence based on the research of toys that stimulate individual development. St. Louis, School of Education. Toy Tips publishes results of its annual studies to parents, grandparents, educators, caregivers and other consumers. Our information is strictly the results of studies at The Toy Research Institute. These results assist consumers in making appropriate toy purchases based on developmental research.
Psychologists evaluate and analyze the results of our testing with children.
No results are based on individual opinions. A consistent methodology is used to provide results based on qualitative and quantitative studies, applying empirical methods and constraints typically used in social science research. Toys are tested by invitation only and not all toys are selected. This is the final deadline, and there will be no exceptions. If your sample is chosen to be included in further review, you will need to send 10 additional samples for the testing process.