To take the most primitive form of push as an example, one I m currently and sadly addicted to, the mailing list, we already have filters for a particular type of message we don t want. At the other extreme end of the scale, television, we zap or mute. Seems that for every new method of push, some enterprising soul comes up with a way to put the power back into the consumer s hands. Selectivity is a service far more valuable than just about any product currently being pushed. And so, it will win out.
Nobody knows what the users think about push publishing, because nobody is using Pushing yet.