The Shockers' TV package with KWCH, Channel 12, is sinking fast because of a lack of advertisers, and general manager Dean Bunting doesn't want to lose money on it for the second straight year. Last season was different. Bunting said the station was prepared for a financial loss because of the optimism surrounding WSU's new athletic director, Jim Schaus. I don't know if that's because Mark hasn't taken them on the court yet, because I think then it'll be a different deal. But right now we can't get the sales generated that we need.
Production costs are the main concern.
Bunting said giving up games would also mean giving up the weekly coach's show. Bunting will discuss the matter with Schaus this week and said he thought he owed it to WSU to give them an answer within two weeks. Schaus said he wants games on Channel 12 and he hoped Bunting would take the time to keep trying. It's pretty early. It's going to take some time.