Appointment salary will be commensurate with qualifications and experience. This position reports to the Vice President for University Advancement and performs the following essential functions. Sets goals, develops strategy, and defines success for communications and marketing efforts.
Measures results through market research and develops modifications accordingly.
Organizes and oversees an aggressive and creative public relations plan. Serves as the University s key point of contact with all print and electronic media. Coordinates the preparation and dissemination of a continuous flow of accurate information to all appropriate media, and maintains positive ongoing relationships with media personnel. Supports Council of Trustees and publicizes their meetings and activities. Serves as liaison between the university and local and regional opinion leaders.