Seasoned professionals will highlight award-winning campaigns. Explore how strategic communications meet organizational objectives. Focus on creativity. Includes fundraising and corporate sponsorships. Become competent in news gathering, interviewing and Associated Press style.
Professionals explain how to create relationships with reporters and editors.
Guest speakers from journalism and public relations. Writing for the Media Learn to enjoy the writing process in a supportive writers group format. Culminates in portfolio. For gifted and reluctant writers. So crucial is creativity to public relations, marketing, advertising and film that the disciplines are now called the Creative Services Industry.