She expects perfection but she knows that it comes through practice and experience. A major challenge Charles faced when starting the business was earning support from bankers and attorneys and dealing with the impact of the Gulf War on the economy. I take very good care of customers and employees. Charles says that 80 percent of her clients are repeat customers and that the company has never advertised or even created a brochure. All business is generated through customer referral and recommendations by hotels and vendors.
Retention is vital to our business and speaks to our abilities to provide what customers want.
She attributes the company's success to commitment, creativity and the ability to create different product lines within the organization. It took on a life of its own. We have a good time. Today, she faces a new challenge with the strain in the U.S. economy but says she will just have to overcome adversity like she did during the Gulf War. For now, Charles remains at the top of the industry, with satisfied customers returning to experience all that the islands have to offer, she says.