Purchasing a new automobile can be one of the most difficult decisions a person has to make.
Many factors can influence the buyer throughout the selection process.
Television commercials and other forms of advertising from automakers are available in abundant supply. Friends are often apt to offer their advice readily. Surprisingly even the friendly salesperson at the local dealership is willing to help find the perfect automobile. Although helpful, none of these sources are without bias. Manufacturers and dealers obviously want to sell one of their particular models, and friends are likely to have personal preferences.