Their preferences, their purchasing behavior, and perhaps most importantly, their identification. So this is the part of our vision that we think smart cards are critical to. Wherever you want to go, even for offline activities, this information that should be available. And for online activities, authentication is very important. And, in fact, the password has been the weak link there.
Passwords are easy to get.
People use the same password on very insecure systems that they use on secure systems. And, they're easily forgotten, so you can go and get a new password, sometimes when you shouldn't be able to. A lot of problems there that as you get more and more critical information, not only email but business information, behind these systems, companies are going to take authentication a lot more seriously than they have to date. Also, you have scenarios where you want to authenticate very efficiently, where you just want to walk up to a terminal and quickly see some information in a few seconds after getting to that terminal. So going through a password process is incredibly inconvenient.