We are afraid that not having surgery will cause pain or disease, so this fear forces us to go through with an unpleasant situation. In business, fear focuses us on understanding the consequences of not working the business to its fullest. Education - Educating yourself motivates. Learning something new gives the encouragement to show others what you have just learned or to use it for the good of the business. Gaining knowledge will open up new ideas and new techniques, and help you build confidence that will in turn motivate you.
Motivation can come from family or friends.
My advice is to be selective here. Not everyone will be positive to the new business, and some may be skeptical, cynical, or negative. Bail on negative vibes. If you get some positive feedback, go with it. But you're not looking for partners.