Viking Press, 1973. This text is one of the seminal works of Social Studies, Media and Cinema studies at the Post-Secondary level. It would provide an excellent background for a teacher new to media studies. It may also be useful for advanced students. If you are new to Media, textbooks can be useful references.
Media Works .
Oxford University Press, 1989. Media Images and Issues . Mass Media and Popular Culture . Krieger, Ernest and Ungerleider, Charles. An Investigative Approach .