Getting more powerful. Exploring areas that were previously closed to me. Well I think men appeal to the game more. As in men tend to be more object and goal oriented as women tend to hang around for the company. Men like this game more.
Men tend to be more agressive and therefore are driven by item acquisition more than women.
My wife has not shown much desire to play EQ even though she has a very simular personality to mine. She is not driven by the goals within the game. But I am a woman and like the game more than my husband. He gets bored with it because it does require interaction. I think the level of interaction with other people appeals to them.