These executives are despised by others both inside and outside their business, and they don't care. Amoral Executives are motivated to make a profit but do not purposefully violate laws or established ethical standards to accomplish their goals. Full speed ahead. They do not stop to consider the impact their actions have on others, but they may have some regrets after the fact. These executives inevitably damage their own reputations and those of their businesses, while others tend to pity rather than despise them.
Moral Executives strive for success but within the bounds of legal and ethical precepts.
They will not sacrifice their ethical standards just to make a profit. They are valued by their workers, customers and community. Their employees will go to extraordinary lengths to help their businesses succeed. Those who fall toward the immoral end of the spectrum rarely experience true happiness. They believe happiness is found by amassing great personal wealth, a trophy spouse, and being feared by others.