Participants were primarily from the United States, The Netherlands, the United Kingdom, Mexico, and Switzerland. Business publishing sites provide information about marketing initiatives, human resources, and industry and competitor news. External interactors sites provide search tools, integrate the Net with traditional media, and use the Net to provide customer feedback. E-commerce support sites sell products and provide sales, product information, and technical support. Table 1 shows how Webmasters ranked the basic skills needed for Website management.
Responses represent the average score for each skill.
Across all site categories, responses were remarkably similar. Webmasters at external interactors sites ranked skills in interface design and graphic design significantly higher than Webmasters from other sites. We also were interested in determining the skills needed by Web developers. Table 2 shows the ranking of basic skills needed by Web developers. The most important skills for Web developers were writing, graphic design, interface design, and communication.