Chief Technology Officer and founder Sharat Singh was a Microsoft veteran who had plenty of experience with usability labs inside the software giant. Singh contacted Nielsen a few months into the company's development process at the suggestion of a backer, and Nielsen was instantly intrigued with the company's goal of matching idea generators with enterprises and projects that needed them. However, Singh and some others were skeptical at first. But the more they spoke with Nielsen, the more sense usability testing made to them. Plus, he assured them that the tests would not set back their full-speed ahead efforts.
People look at the Web as a medium among many that they look at in a day or a week.
The only real test is when you launch, but if you wait for that, you launch a half-baked product. After each session, Nielsen's team would take the code that had been finished that very day, test it with users in the evening, and have feedback evaluated and ready to influence the next day's work. Turns out, much of it had to do with the relatively large photograph on the top right-hand side of the page, meant to give emphasis to a testimonial from a user of the service. This is a classic case where people who spend many hours on the Web every day perceive these as two very different, distinct types of actions. Look also at the muddy colors and odd spacing on the navigation bar at the top of the page.