Study athletics endowment vs. annual giving issues. Marketing and the Media Provide additional resources for marketing that should produce higher revenues, thus paying for themselves. Forge strategic alliances with other TCU schools and departments to design mutually beneficial programs. While recognizing Conference USA offers a substantial upgrade over the Western Athletic Conference, remain vigilant to changes in the Division IA environment. Be prepared to negotiate the ever-changing dynamics of conference membership by building a position of strength and making TCU athletics nationally marketable.
Personnel Maintain the caliber of highly qualified professional coaches and staff.