Some are Eager Adopters who embrace technology as soon as it is released. The Eager Adopters enjoy technology, expect it to have problems and find solving the problems stimulating and fun. Rather, they are waiting on the sidelines for someone to show them how technology can help them. They want to know how technology will specifically make their life easier. They would rather wait on the sidelines until there are no problems.
Resisters avoid technology.
They do not like it, want it or find it enjoyable. They know that technology has problems and take technological snafus as reflecting a personal shortcoming. Although many Resisters are technophobic, some are not. The figure above shows that this sample was somewhat different from the standard population breakdown. We have since completed a follow-up study of another 500 or so businesspeople and will be examining these data to see if this trend continues.