PopUp Technologies was born out of two key insights. If an E-merchant could find an efficient way to tap into this huge marketplace, it could become a valuable proposition indeed. Visitors to content sites are not easily diverted. Prime evidence of this is in the diminishing click throughs on banner ads.
People go to a content site because it has something they want.
This does not mean they are not interested in buying related items, just that they are where they want to be already, and don't want to shift gears into a whole new site in order to purchase something. To address the opportunity represented by these insights, the PopUp Shop was born. A PopUp Shop is a small, fast e-commerce environment that is germane to the content that surrounds it. Fishing supplies on an outdoors site, for example. Or ski packages on a weather report.