It seems natural that every person investing in stocks is doing so to add to their wealth, which can then be used to improve their own lives. Increasing one's wealth can help people pay for their children's college tuition, a better house or a secure retirement and thus seems the only plausible goal for investors. However, believe it or not, our 30 years of investment experience have taught us that one of the most pervasive desires of the average investor is something other than making money.
Most investors have a secret craving to feel right.
At first glance, these two goals appear to be synonymous. But as we will explain, nothing could be further from the truth. Here's how a typical investor's story progresses. When an investor is getting ready to put his money to work, a lot of time is put into finding the best available stocks for purchase. After what usually turns out to be many hours of research, the investor comes to a conclusion on which stocks to buy.