You've got to invest in Bluetooth. It's the wave of the future. The Bluetooth buzz is out there, as strong as the biotechnology buzz, or the Internet buzz of yesteryear. These are all interesting developments, but they are important, emerging technologies. The difference is not just semantic.
New technologies produce a whole brood of industries, only some of which are important or emerging.
And, only a small portion of the industries spawned by a new technology will prove to be Rule Breaking. The basic difference between technology and industry is similar to that between genus and species. The technology is the broad science, and the industry is the specific application. Imagine that we are looking at a chart of the world's living things, in search of a great individual. We would do well to look at the genus Homo , but that's not the end of the task.