Andersen Consulting says pay higher salaries.
Research also quantifies the financial impact of a broad range of customer-focused initiatives.
The study quantifies the impact of initiatives designed to foster improved customer relationships and provides CEOs a roadmap for investing in the most profit-generating programs. Andersen Consulting studied. The survey sampled the views of approximately 500 executives from more than 250 companies in industries that included chemicals, communications, electronics and high technology, forest products, pharmaceuticals, and retailing. Andersen Consulting studied more than 50 individual marketing, sales, and service capabilities common across most industries. Of those, the research revealed that fewer than half have dramatic impact upon financial performance.