A new one ceased to be news years ago. Personnel additions or changes. Other than a sentence or two in the business section of your newspaper, personnel changes won't attract much attention. Unless the product is a true breakthrough and face it, few are-you'll draw a reporter's yawn rather than a story. Send market research data or company reports that show provocative trends on the role of the Internet in your industry.
Reporters gravitate toward future-oriented trend stories.
Free services you offer the public or professionals. Mergers, acquisitions or other business milestones. Prepare releases on events that will significantly affect your workforce, your position in the market or your ability to deliver services. Significant charitable contributions. It helps if you're able to show a personal connection to your giving.