And there's no bigger audience than the one which follows the news media at every level, from the weekly community newspaper to the most glittering television news personality show. That's why media training, both for senior level decision-makers and more broadly across your business or organization, can give you a leading edge.
Media training is a concept which sounds simple and obvious, easy to put off to another day.
But media training is best done now, because it can reveal subtle and immediate corporate needs when administered correctly. When media training has pre-positioned an organization, times of crisis or even of triumph find its leaders and workers prepared for the spotlight, looking and sounding good. At its most basic, a media training session can be a mock presentation from your most senior executive to a video camera. Like a pre-speech briefing, this kind of session can help put the executive at his or her ease while answering a series of questions related to basic company business. More complex training can include interviews with an experienced, working reporter brought in for the occasion under a confidentiality agreement to team with a skilled public relations coach on an executive's behalf.