Survive or die on its own merits. Much broader perspective than most of us take. Brings discipline of marketplace inside the organization. Providers of service are entrepreneurs. Brings economic discipline.
Problem is transactions costs - handling the flow of money through the organization.
Requires statistical analysis of relationships to demonstrate causal relationships. Wants to measure organizational intelligence like one measures IQ, then rate companies. Tap deep knowledge buried in an organization. It is not easy for benefit derivers to place a dollar amount on the benefits. Users whether internal or external should pay for knowledge.