It is the same with a business because there are many crucial aspect such as cash flow and profit margins that require consistent and detailed control. Know how to market and sell you product or service. This may be the most difficult function for the entrepreneur. Simply having and knowing your products or services well is one thing, marketing and selling is another. Most entrepreneurs confuse marketing with promotion.
Promotion is part of marketing, but marketing has other aspects which are often neglected.
It is not enough to just promote, you need to understand the total marketing and selling concept. Be people smart. One of the characteristics that is most prominent in many successful entrepreneurs is their ability to understand people and communicate effectively. Whether it is customers, employees or peers, a good entrepreneur knows the needs of each and uses that knowledge to their advantage. Although relatively little is written about being people smart and the importance of communication in business, it is unmistakable the edge that the successful entrepreneur has over other competitors.