At the screenings we also hand the teachers a stack of ABC s teacher s manuals. Start with a larger than normal inventory of frames for children. Parents and children are often frustrated if you only have a choice of two or three frames that fit children well. Make sure your office is inviting to children with a special kiddie area with small chairs and lots of children s books. In addition, we try to decorate our frame room for different holidays and of course for back to school.
Most kids expect a prize for being good.
It doesn t take much - maybe a pencil, a fun cup, or a sticker. You can also provide developmental exams and vision therapy. These services can be promoted with office brochures and practice newsletters, as well as yellow page ads and newspaper announcements. Keep in mind that all of this takes time. You won t be known as a pediatric expert overnight.