There are beautiful songs and lullabies. There are many klezmer groups performing live and who have produced great CDs and cassettes. There is a magnificent literature for us to enjoy. Our shelves abound with books on proverbs, humor, history and language. We have films, and plays that have been performed for over a hundred years.
Price is important.
We are now able to publish books online and thus keep the price down. Buying CDs and cassettes at a concert at a reduced rate is common and good for both parties. Promoting a product is by far the most important of the four factors. Paid advertisements are the simplest, but most expensive. By far the cheapest and most effective is to have interviews and articles.