In part, this may be due to some popular myths in our culture. These both imply that if you develop a product or service, your job is done and customers will magically appear. Some businesses rely on word of mouth as a major source of new business, however, for most businesses this is clearly not enough. Marketing is essential to your success. Marketing is all the activities involved in creating an interest or desire for your product or service.
Marketing is a combination of art and science.
You can do research and locate data and details to tell what is happening, what people want and how they do things. One of the most fascinating yet frustrating things about marketing, is that there is no one right way to do things. What works for one market or community may or may not work elsewhere. When planning marketing, you may have to use your intuition to evaluate options. Plan for some trial and error experiences.