The plant blooms from June to October. The flower heads are 3 to 4 inches wide. The brown, dome-shaped center of each flower is composed of small disc flowers. The shape of the flower head is similar to a badminton shuttlecock. The flowers are excellent cut flowers.
Purple coneflowers grow best in well-drained soils in full sun.
They are also heat and drought tolerant. Magnus' was selected as the 1998 Perennial Plant of the Year by the Perennial Plant Association. It produces large, fluffy flower plumes in June through July. Plants grow 6 to 8 feet tall. An eastern exposure is best.