All employees with Internet access need an e-mail address at your company's domain. You could even use people's full first and last names. All employees should use a standard signature line in their outgoing mail, possibly including a company slogan or product reference. Be sure to include a telephone number, too. Most e-mail software can automatically include the signature with every message.
Nobody stays in a job forever.
You might set a standard that all e-mails get a response within 24 hours, or sooner. Use the Website Proper integration of your website with your business process should reduce telephone calls and provide your customers with more direct, convenient contact with your company, around the clock, without any ongoing involvement of your staff. Finally, use all of your print material to publicize the message that customers can do business with your company on the Internet. If appropriate, include your e-mail or website address in voice mail messages.