Evaluating campaign success. The IDM Diploma is open to all those working in direct marketing and can be obtained via a variety of study methods, including distance learning. Promotion depends on ability to get results and handle responsibility. Move into related areas possible eg copywriting, art direction. The salary data was collected in Jun 00 Initial salary is low but may include a training package eg the IDM Diploma.
Pay can increase rapidly once experienced.
Pay rates are typically higher in London and will vary with agency size and sector. Can be hectic, with tight deadlines. Amount of travel varies depending on client base and agency location. Lots of team work involved, bringing people from various agency departments together. Jobs are restricted locations London and South East bias.