The dollars involved in the Internet business are still relatively small. Certainly people who were raised on the Internet have no problems reading books or papers on the Internet, but I imagine that, really for the most part, most of the population would prefer the physicality of a newspaper. The thing about the Internet is that it really allows you to go in and get very specific information that you are looking for. So, if you want some information about Charlotte, for example, and you are in San Jose, it allows you to go into our Real Cities site and get very specific information about Charlotte. But, I don t see many people here in San Jose reading the San Jose Mercury News on a screen instead of reading it in paper form.
Paper is just so much easier and faster to read.
And there is a sort of the serendipitous nature of reading a newspaper, because you don t know, necessarily, what you are looking for when you pick up a newspaper. You want to find out what smart editors and reporters have come up with. The Wall Street Transcript does not endorse any of the comments made by interviewees, and does not make stock recommendations.