His goal is to use WebPoint modules as portals to other content that can generate revenue. The lynchpin to his strategy is to use other media that drives traffic to the site. The closer we get to partnering with our own newspaper and local radio stations, the quicker we will be seen as a legitimate advertising vehicle. Armstrong negotiated a trade-out with a group of local radio stations where Rice Lake Online develops and maintains the radio stations' websites, and the radio group promotes Rice Lake Online on the air. On Rice Lake Online's home page, the links to WebPoint content are next to links to the radio stations' sites.
Radio is the key.
It drives traffic to our site. The local radio stations will promote this content, driving traffic to the site. He'll then use those numbers to attract real estate advertisers and generate more revenue. Top Online travelers can find paradise in World's Fare With the summer travel months not so far off, many of your readers soon will be busy planning their vacations. Attract this growing audience to your site with World's Fare , a complete online travel guide.