It sounds so basic. But these are all concepts, symbols which stand for something else. You see two conference rooms. You glance into each and see a group of people talking. We can know that all of the above are symbols for something that will always be comprised of people.
Real people create real businesses.
Everything else is just a construct. Just try carrying out a business strategy without them. Now this may all begin to sound rather mundane, even obvious. Innovation is considered to be a key element in the continued success of both service and product based industries. To get ahead of the competition, a business must always be creating and developing new services, new products, new ways to entice the customer.