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Seed Marketing Increased production of agricultural crops depends not only on the development of higher-yielding varieties of seeds but also on the efficiency of the systems available to ensure that these seeds reach the farmer on time. Effective seed marketing is thus an essential component of activities to improve food security. This publication is written from the standpoint of a medium to large private-sector seed marketing company with national or regional coverage. Smaller seed companies and government-owned organizations should nevertheless find much of interest and use in the comprehensive coverage. The entire range of seed marketing activities is addressed.