You can't persuade the agencies to stop using Cost Per Point. The station needs more revenue to survive, but you can't raise rates. You want better control over rates and inventory. When you start using Pro-Rate, you can expect to see an immediate impact on rates, revenues and profits. Your pricing will start to make sense to everyone at your station, your Rep, and the local agencies.
Pricing is clear-cut, easy to understand and easy to follow.
Precision Pricing Module You tell Pro-Rate your billing goals, your current rates, and how advertisers have historically been buying your station. The system responds with new pricing recommendations designed to help you sell more spots, in more dayparts, for greater revenue. As you use the system, Pro-Rate keeps track of your progress. Just press a key to get instant help and advice on what to do next. Pro-Rate even warns you if you're about to make a serious mistake.