MyPoints members give permission to be contacted with offers, so spam is never an issue. Additionally, members fill out detailed profiles, up to 500 data points of demographic, attitudinal, and behavioral info. The information is used to target with pinpoint accuracy, resulting in remarkably higher response rates and a greater ROI than any other online marketing medium. It's a win-win situation. Customers receive relevant offers from leading brands.
Online advertisers receive deep data, detailed reporting, and a high return on investment.
It's a never-ending cycle that continually draws new customers and drives down your cost of customer acquisition and retention. They've already passed the learning curve, so you can benefit without risk. The perfect audience. It's the holy grail of online marketing, since even the most brilliant marketing message falls flat when delivered to the wrong consumers. Unsolicited commercial email is illegal in many states and carries serious brand risk.