Then, you decide to go back where you were and pan back. You have just spray painted the scene. You have a wide shot, but something happens and you want to feature that up close and personal. So you zoom in tight. Then, because you want to make sure the viewer understands the larger context, you zoom back out.
Movement is bad.
Panning in any form is probably a no-no. If you are working on a presentation that will also go to tape, you might shoot a well-composed pan and a series of still shots. Use the pan in your taped presentation. Use the stills in your streaming presentation. Zoom lenses create a feeling of power for anyone that holds a camera.