Shoppers, on the other hand, are urging the stores to clean up their act. Stories whose sex-laden titles appear on the front cover are a teasing prelude to the pornographic nature of the stories inside. Cosmopolitan graphically details sexual foreplay in order to make him plead for mercy and beg for more. Cosmopolitan also allows young children unrestricted access to its website , where they can perform a virtual boy toy striptease of men. While many stores have a section solely devoted to the sale of magazines, books and greeting cards, shoppers can avoid these areas with relative ease.
Product placement is extremely important to magazine marketers .
Most parents have come to accept that waiting in the checkout lane is part of the shopping process. However, parents should not expect their children to receive an unsolicited sex education class at the same time. Once inside the checkout aisle, there are usually no alternatives but to go forward. The supermarket industry is one of the most competitive in the nation. Every small town or city has a number of supermarkets battling for the same customer dollars.