These bullish predictions of growth in the European ebusiness market are foreseen across the next five years as the rush to adopt IP modes of business operation shows no sign of slowing down. Organizations are predicted to become comfortable with deploying and maintaining resource-intensive ebusiness initiatives. Outsourcing the entire process end to end reduces the associated pressures arising from both cost and resources and enables internal staff to address more strategic issues. Trends in the European eBusiness Services Market One of the difficulties of ebusiness is its very nature - speed and innovation characterize the industry.
Mobile commerce is currently one of the hot topics within Europe.
Improvements in WAP technology and regionally one of the highest rates of cellular phone ownership make Internet on the move a reality. European service providers now have a real opportunity for leadership in this area. News events within the last six months support this statement and reveal a tendency toward news from the banking industry, which is now quickly moving financial services onto this platform. Mobile commerce will change the face of ecommerce within a very short time frame, and Europe has the opportunity to challenge the digital leadership established by the United States. The ASP market is predicted to increase dramatically over the next five years and displace existing spending within the software industry.