Technology Puts You Closer to Your Customers. Hear Chris Ragot of Terex EarthKing explain what advances have been made using various forms of technology-what works and what doesn't. Compare the number of technology tools incorporated into your marketing plans with that of your peers. Juggling Elephants 24-7. Presented by Dan Moore and John Sievila of Braun Consulting.
Partners are a critical channel for an increasing number of companies.
Whether your partner is a distributor, OEM, rental house or service organization, they are vital links between your company and your customers. Effective partner relationship management enables you to link partners in a way that provides support and value to your partners while allowing your company an increased role in developing and maintaining customer relationships. Increased partner efficiency combined with increased customer satisfaction ensure that both your partners and your company reap the rewards of partner relationship management. This presentation looks closely at several key functional areas of managing partner relationships. Case studies, discussion, and sample product demonstrations will form the basis of this presentation.