The Community and Natural Resource Development program area provides many examples, only one of which I will pursue. Then, of course there's the question of how to describe and label Extension in general. Labeling the Future To label the future is, in part, to create and define the future. These aren't merely semantic arguments. Naming involves the processes of making distinctions, making associations, attracting attention, establishing identity, and providing meaning.
New names can open up new possibilities.
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