Reporters do not get a lot of compliments. They get complaints, so a compliment will incline them to listen to you. Don't make demands . Reporters already have enough of them. Don't expect them to be familiar with your issue .
Reporters often cover a huge variety of issues.
Even a reporter who writes only on AIDS issues may not be familiar with every AIDS issue. Inform them if they don't know, tell them why it's an important story. Offer them a press kit . Make it easy for reporters to reach your media contact . Reporters are on constant deadlines.