Your first line of the sales letter should immediately create a desire in the reader to want to know more. Go back to the beginning of this article. Immediately, your mind wanted to know what I was talking about. Carefully craft your first line. If you can immediately get them wanting to know more, you've got a winner.
People spend a lot of time reading bulleted lists.
In fact, they often reread them over and over. Use bulleted lists to stress the benefits of your product or service, to spell out exactly what is included in your offer. Use an extra space in between each bullet to really highlight each line and create a sense of more length to the list. Shortly after your opening line, immediately give the reader a bullet list of benefits to absorb. Hit them with your best shot.