Prices are for the length of the ad as well as the number of times the ad runs. Advertising accounts for about half the space of the paper and classified advertising regularly fills up several pages.
Retail advertising has separate art and photo departments as well.
Upstairs we visit the old News Library. Current newspapers are kept here as well as reference books, files of old newspaper clippings and a collection of photographs. More reference materials than anyone could ever use are available on the Web. So this department resembles a ghost town. The people in the Prepress department scan in words or type in words for ads.