I think it was the time when computers started to play considerable role in marketing, and, I would say, became a powerful tool in advertising and started to bring a lot of money to people who knew how to use them in real business. There are many ways to use computers in advertising. I would divide them on two major groups. One of them is the use of multimedia in advertising and promoting products, and another one is the utilization of the Internet. Nowadays different applications of multimedia are used everywhere from a desktop presentation in a small travel agency to amazing multimedia exhibitions on computer shows.
Modern computers are very user friendly.
Many applications do not require sophisticated computer literacy. Animation, computer graphics, sound , and video make computer presentations attracting to all people. Demo floppies and CD-ROMs are often used to promote different types of products and services. Interaction is one of the major advantages of multimedia. In most cases potential customer does not just observe the action like it works with TV commercials.