Sports fan or not, whether one watches or not, even the most nonsports fan is aware that today is Super Bowl Sunday. Hell, Ronald Reagan probably even knows what today is. OK, maybe not. People who are nonfootball fans will watch. The event is so big that it attracts people who are not fans of football or sports.
People plan around the event.
Many host Super Bowl parties. Others make special efforts to attend. Finally, there is a long history associated with the event. This might be Super Bowl s weakest area, considering it s relatively new in the history of sports. The World Series, Stanley Cup, Masters, etc.