We want our site to have bells and whistles, and the way to do it, while keeping it functional and flexible, is to have the entire site generated using XML, XSL, and Java servlets. We want to be able to make changes quickly to the site that reflect new technologies and information that allow better understanding on the user's part of what they're purchasing. Execution Creating XML layers Software such as net. Analysis aggregates information gathered from customers, correlating data about Web-site visitor behavior with enterprise business data to improve strategic and tactical decisions about marketing, selling, and supporting products online. Because personalization encompasses several technologies, it's been difficult to measure its size and growth.
Many people equate personalization with customer-relationship management.
And Forrester Research says that by 2003, as many as half of all companies may shift from organizing around products to organizing around customers. Whatever the definition, personalization strikes a chord. Before implementing net. The results of such research can be eye-opening. The wholly owned Internet subsidiary of CompUSA Inc. sells PCs and other digital products on its site, which was launched Oct. 18.