Holding says that while cable s marketing side sees the revenue potential, the operations side raises questions. There s a technical due diligence that needs to take place when we come in there. Into Networks goal is to license its technology and turn the business over to cable operators, Holding says. Yet with the end goal of ubiquity, it is pursuing all channels. Intertainer and Into Networks were two of the many streaming vendors that helped fill a vacuum at the Western Show 2000, a vacuum created by the much remarked-upon departure of several major programmers.
Programmers hold mixed views on streamers.
All rights reserved.