The cider category has attracted quite a following during the past several years. It boasts a growth rate of 69 percent annually over the past five years and, from 1994 to 1995, a growth rate of 169 percent, according to Impact Databank. Manufacturers interested in capturing share of this fast-growing market are advised to strike while the iron is hot. Initial tests indicate high consumer acceptance in nontraditional smoothie markets such as the Midwest. Coca-Cola's premise for the deep freeze was pure logic.
Polls also indicate that consumers are generally willing to pay more for frozen drinks.
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