Empirical evidence suggests that these systems generate significant sales increases, drive substantial financial returns and successfully build brand equity. Brand asset management systems incorporate strategically integrated marketing programs, consistent brand investment, and long-term management perspectives. Case histories will demonstrate the effectiveness of this unique systemic approach. MSN rapidly evolved from being an online service provider and portal to its current multi-dimensional business platform. Nothing in the advertising arena has changed as quickly and completely as agency compensation.
Marketers continue to change the rules for compensating agency partners.
Importantly, advertiser's increased utilization of incentive-based systems have become critical tools to drive greater accountability and improved cost value. Inc. All rights reserved.