Across all races, children agree that its important to see people of their own race on television because it tells children that people of their race are important, it makes children of that race feel included and it provides role models. In 1965, most families watched only 5 hours and 30 minutes a day. By 1990, in most homes, the TV set was turned on for 7 hours per day. By 1990 that number reached almost 90 million. The average child probably sees more than 20,000 TV commercials in one year.
Much more research is needed on the impact of computers and the Internet.
Annenberg Public Policy Center Boys, ages 8-14 years are the core audience. On average American children who have home video games play with them about 90 minutes a day. Much more research is needed on the impact of video games.