Last year, we imported two million pounds of organic coffee. Currently, we are finalizing a contract with Superior Coffee Company, one of the largest commercial suppliers of coffee in the United States. This project will also donate a portion of the profits to Conservation International, a non-profit organization dedicated to the preservation of tribal rain forest wisdom. We are exporting to Japan and other European countries. We have created our own line of organic coffee called Earth's Choice, and have secured funding for the equipment required to become an OCIA certified roaster.
Organics are now synonymous with a specific niche of the market.
The roasting of Elan's imported coffee was taking the next step of creating a committed organic roasting process. Tina Strelchun is the office manager and the bilingual international liaison. There is a wakening in the medical community going on right now about prevention rather than just handing out antibiotics. I've been going to naturopathic doctors since I was little. Finally, they have started to incorporate naturopathic medicine and healing remedies into conventional medicine.