They like communication that has their name on it. Personalizing speaks to their own special interests, increasing their inclination to buy even more. Interactive programs use databases to present and gather information about your customer.
People also tend to more forthright when filling out a form on the computer vice answering a human.
A free e-mail newsletter brings in subscribers to other publications, builds brand awareness, creates a dialog with your readers and promotes customer loyalty. It is one of the few programs we consider the perfect marketing tool. We call this inbound marketing. Even then, you must work hard at getting them to come back. With a newsletter, you can practice outbound marketing.