This doesn t have to be a very formal survey. And the answers just might be surprising. I think you ll find that your current and prospective client aren t so much interested in specific details about your firm. Rather, they are probably more interested in details about their industry, their needs, their goals and how your firm can help them achieve those needs and goals. If a large segment of your current or potential client base comes from a single industry, consider making a single-issue website, just for them.
Most law firms practice in a number of different practice areas, and for different industries.
For example, a firm that practices Maritime law could make a single-issue website that would just address the needs of the shipping industry. Or a firm that handles issues relating to utilities deregulation could do the same for that industry. Every single item at your site, from the smallest graphic, to the largest and longest article, should be tailored to meet the needs of at least one of these audiences. For the legal industry and press, they would create a part of the site that contains press releases and press mentions. For current clients, they would create an online firm newsletter, and for potential clients, they would feature some of their marketing materials and general firm information.