You want them to believe it is in their best interest to purchase your product. Before you can convince them to purchase your book, your proposal needs to meet their basic professional expectations. You cannot expect them to take your proposal seriously if it appears slipshod and amateurish. The next section lists common expectations of Christian publishers. Publisher's Expectations Publishers do not expect you to send them a complete manuscript.
Publishers typically sign authors on the basis of book proposals.
In your proposal, you try to sell a book idea to publishers. If you send a proposal to publishers, you should include the following items. A table of contents for your book with a summary of each chapter's contents. A self-addressed stamped envelope for responses from the publisher. Book chapters should be double-spaced.