Beginning this month, retailers will be lending their support to Get Caught Reading . Supermarket and mass-market retailers will support Get Caught Reading by featuring special floor displays and developing customized programs to generate community involvement and media coverage. The newspapers USA Today, New York Pos t and Village Voice have also run the ads. AAP's approximately 300 members include most of the major commercial book publishers in the United States, as well as smaller and non-profit publishers, university presses, and scholarly societies. AAP members publish hardcover and paperback books in every field and a range of educational materials for the elementary, secondary, post-secondary, and professional markets.
Members also produce computer software and electronic products and services.
The promotion of literacy and reading, especially among young people, is one of AAP's top priorities. Established in 1919, the MPA represents more than 240 domestic publishing companies with approximately 1,400 titles, more than 80 international companies and more than 100 associate service providers.