Business Entrepreneurship provided within Northampton Business School. This course provides students with the professional knowledge and skills needed to succeed in the modern marketing world. The course provides students with the opportunity to study the principles and practice of marketing, together with an option to specialise in the area of marketing communications. Marketing permeates every aspect of living in the modern world, and it is difficult to think of an organisation that doesn't use the philosophy and practice of marketing in one form or another. Students taking this course may elect to opt to acquire a broad-ranging understanding of all aspects of marketing, or to focus on the more specialised career opportunities offered in marketing communications.
Marketing communications is the 'public face' of business.
This specialism looks at the creative use of communication techniques underpinning the management of advertising, public relations and promotions. The course is designed for anyone with a keen interest in communication. It is vocational with a practical orientation and focuses on understanding the nature, role and characteristics of communication, within a marketing philosophy. The dramatic advances in technology and consumer sophistication within today's dynamic business environment make the subject exciting and challenging. For students opting to study for a 'minor' in marketing, there is a choice of two pathways through levels two and three.