The ability to chose the colors that we wear publicly, based upon these dress codes, can be described as a social construct or part of the process of socialization. Males and females are still viewed as opposites simply because they are not the same. Gender socialization is the process that disseminates this information about what it means to be male or female. The acquisition of gender roles is then facilitated and reinforced by our peers, family, culture and society. This leads to the development of gender stereotypes.
People experience the effects of gendered stereotypes on a continuum.
They include information about physical appearance, attitudes and interests, psychological traits, and social relations. Gender stereotypes define our culturally agreed upon notions of gender appropriate behaviors. These behaviors are enforced by ourselves and others. Gender differentiation is a process that begins at birth. Female infants are dressed in pink and their rooms are decorated in pastels.