People give the gift of value to the market system by competing to become part of it. They prepare themselves through school and life in order to get a good job. Mothers nurture their children and wives take care of their husbands to succeed in their jobs. The exchange value of a person as expressed in salary seems to be the measure of his or her value as a human being. Those who do not have paying jobs seem not to contribute to society, though they may be spending all their time doing gift labor.
People give up their self sustainable economies and take up market dependent activities.
Advertising has become the mainstay of cultural production and media. The discrediting of women goes hand in hand with the overvaluing of the market because all women who espouse mothering values are a threat to the values of the market system. They must therefore be kept in subjugation, practising their values only on their immediate families. The male who dominates and is parasitic upon his wife or other female relatives, functions as an agent of the market system by keeping 'his' women's energy focussed on himself and his values. Only by liberating women practicing the values of care into the wider social arena will we be able to solve the problems created by exchange and the market system.