There are a number of lessons your business can learn from turnaround specialist David Van Valkenburg, the man behind the resuscitation of U.K. MSO Telewest, once ailing but now a darling of London's financial set. Churn is down.
Penetration is up.
Even though it was laying cable at a furious rate, it was not gaining subscribers. There were three separate organisational structures without any clear lines of responsibility, which led to considerable regional and corporate conflicts. My inquiries about corporate strategies were met with either a blank stare or laughter. Even the company's detractors are amazed by Telewest's turnaround. Several, however, caution that the MSO's meteoric rise is fraught with danger.