Since LML's product range is expected to explode during the next year, the company is also gearing itself up to meet the challenges that a large portfolio is expected to bring with it. Retailing is being beefed up with upgradations in showrooms. Here the company is taking cues from the way retailing is done by other global players. LML has 407 dealers and 500 sub-dealers. It wants to focus more on improving the quality rather than quantity of showrooms.
Recast measures are under way in the backroom too.
The company is creating a flexible manufacturing system to make its product-mix more responsive to the market demands. Information systems are being put in place. LML has already networked its local vendors and wants to do the same for all its dealers shortly. In the next step, the company wants to prune its vendor base by more than half by the end of 2,000 and cut staff, for which a consultancy has reportedly been hired. The company says it has signed all contracts for the long term.