All reports include industry-based predictions, recommendations, an overview and supporting research content. The following Satisfaction Snapshots are focused on either an industry 'big picture' perspective or very detailed analysis of a single industry topic.
Recent traffic increases across auction sites are primarily the result of new, first time users.
These 'tire kickers' are not that likely to revisit or use auction sites in the future. The real industry battle is for high value auction 'Junkies'. In order to succeed in the next 12 months, online auctions must obtain and retain a loyal following of these heavy users. The path to increased use and market share is a straightforward, consumer need driven approach to business. Fear surrounding the security of Internet commerce transactions is holding many would-be buyers back from making a purchase.