The campaign includes slick educational materials that are being distributed to dietitians, nutritionists, cooperative extension agents and key opinion leaders. Surveys show biotech and genetically modified foods are pretty much a non-issue with Americans except when publicity flares up over health dangers such as mad cow disease or the dispute over bovine growth hormones. International developments over the next year will have a major influence on the long-term viability of biotechnology. Hoban's surveys show that 48 percent of U.S. consumers say they are opposed to genetically engineered foods. But 38 percent say they don't know enough to have an opinion.
Opposition drops in surveys when consumers are told of prospective attributes.
St. Petersburg Times.