By sharing our costs, organizations can satisfy their corporate and marketing objectives through on-air association with quality public television programs. Our programs are underwritten by organizations that have a desire to enhance their image by associating with quality programming. Leading corporations, businesses and foundations provide the basis for our financial support. PBS will not exceed three underwriters per program. In cases where exclusivity is desired, the underwriter will assume an additional cost.
Many series run year-round.
Most are 13 weeks or more. To underwrite a year-long series for less than a year is slightly more expensive. The quoted price is generally based on WBGU-PBS's cost to acquire, transmit, or produce the series. Other options are negiotable. Since new series are introduced at these times, either of these months is the most appropriate time to start.