It dictates, in great detail, the behavior, thoughts and emotions of its followers. It uses different techniques to transform the new recruit into a loyal, obedient and subservient member. Cults conceal their real nature and goals from prospective or new members. They adopt deceptive behaviors in order to attract new recruits. Cults have certain characteristics which distinguish them from other, less manipulative groups.
Members seem over-zealous and unquestioning about the group's leader.
The group is preoccupied with making money. Certain practices, such as collecting money for bogus charities, is justified as a means toward an exalted end. The group's leader is not accountable to any other authorities. Questioning, doubt, and dissent are discouraged or even punished. Generally people don't look for cults.