IHR offers banner ads and page sponsorships to infertility organizations. Banners are useful for building brand because of the repetition factor. You can place the banner on many targeted sites and people to gain attention. People see it once and it barely registers in their minds. People see it again and read it seriously for the first time.
People see it one more time and pay attention.
People see it yet again and recognize your logo and colors. People see it again and remember your slogan. People see it one more time and rank you as a leader. People see it again and wonder if they need the product. When people are ready to buy, you come to the tops of their minds.