Dialogue is sharing. Take it and like it-hopefully. Real dialogue implies a two-way street, a conversation with the consumer. Progress in digital media is now allowing this evolution to take place, and finally will help foster a rewarding partnership between people and corporations. To Relationship Service is selling.
Relationship is acknowledgment.
Service involves a basic level of efficiency in a commercial exchange. It is what allows or prevents a sale from taking place. But relationship means that the brand representatives really seek to understand and appreciate who their customers are. It is the new expectation. The emotional component of a true relationship is not always targeted to our personal needs.