Quite often, interpretation of the same data by scientists produces divergent viewpoints about the significance and implication of the information. Since there are no scientific absolutes, people are left to draw their own conclusions about risks and benefits, based on their perceptions and knowledge of the facts. Perceptions of risk from food consumption. However, the nonagricultural population is more inclined to focus negatively on the potential risks of pesticides because they have no control over others' pesticide applications, don't understand or are doubtful of the value of pesticides in the agricultural system, and are concerned about unknown or delayed health problems. A specialist or agent who realizes the role of perception and the importance of fact will be more successful in pesticide educational activities.
Perceptions often supplement information.
Educating the public about complex pesticide issues means Extension faculty must communicate a clear, concise, and unbiased message. These discussions should guide preparation of programs to meet the needs of participants. Recognizing leaders of various opinion groups during programs will show your willingness to understand different points of view and will help calm an audience, complementing your effectiveness as an educator. Invest the time to ensure each presentation isn't only technically sound, but also informative and easy for laypeople to comprehend. Journals, trade and association magazines, and newsletters can provide insight into presenting technical information to general audiences.