They also believe that corporate volunteer efforts are an attempt to generate good public relations. PR is important, but less cynical thinkers believe that the value of philanthropy and being an active partner in community development are prime reasons to increased revenue and profitability. Businesses tend to think of successes in dollars and cents. Any whole dollars that can be contributed to volunteer efforts would be important. Also, strategic partnerships should be considered.
Partnerships can be a highly successful strategy for corporations.
The partners become allies in the volunteer realm, joined by a common interest. The Act is watershed legislation that will restructure the electric utility industry in Pennsylvania to allow consumers the ability to choose their electric supplier.