Don't expect a bottom-line impact. Community involvement often builds employee satisfaction, since employees feel good about their company and themselves. Yet community involvement rarely builds business. Otherwise the effects of community efforts are mainly intangible. To sum up, then, community involvement indirectly helps your company by helping the community in which you do business.
Projects can take many forms, and some of the most successful ones are described below.
Each year, Loeb and his staff create advertising for a nonprofit organization, producing everything from newspaper ads to television spots - whatever is needed. And they get concurrence from their creative staff before making any community service commitments. Be sure everyone involved views the project as appropriate. And make sure you have the resources to do a good job. Donation of goods Ron Barham, owner of Just Too Sweet Bakery in Oakland, California, wants to give something back to the community where he grew up and where he now runs his business.