If you opt for the latter, be sure to offer the reader something in return. Again, visitors are more likely to do so if you offer them something in return. Common enticements include access to a special or privileged area, entry in a contest, or a free gift giveaway. This gives people a chance to express their initial impressions of your site, product, or company and gives you an opportunity to follow up with them in e-mail, an important first step toward establishing a continuing dialogue with them. If you take a survey of your readers, then post the results.
People like to feel that their opinions count, and they like to see where they fit into the mix.
Also, offer an area for readers to request more information by regular mail. Offer fields for name, address, phone number, and interests. These strategies can help you build a direct mail database to supplement your online marketing efforts.