You can lament the unfairness of the setup or you can turn the Good ol Boy Network into a Good New Boy Network and make it work for you. No matter how technically savvy we become, business still comes down to relationships. People like doing business with people they know and like. In my studies of successful people, I ve found that every one of them can attribute a large portion of their achievement to the help of and association with other people. They were led to someone who could help them and they did.
People like to help others they really do.
When it comes to networking, the words of Zig Ziglar were never more true, You can get anything you want in life if you will just help enough other people get what they want. And that s what it s about helping other people. No matter what you do for work whether you realize it or not you re in the networking business. When you network people together, everyone wins you and the people who you connect. Most of them will appreciate and remember what you ve done for them and return the favor.