The owners in these markets are interested in extending the life of their decks, protecting their investment and improving the beauty of the area surrounding pools, hot tubs and other recreational areas. Decks In Residential Homes Decks are more popular than ever primarily because homeowners are expanding their comfort zones. Specialized decks are finding their way outside of the dining room, the master bedroom, the family room, the kitchen and children's bedrooms. A well maintained deck enhances the livability of the home and increases the value of the property. These are two key benefits to keep in mind when formulating your marketing plan.
People respond to advertising that speaks of benefits rather than features.
Key Advertising Words All of your advertising should highlight the benefits the building owner will receive by having your company maintain their deck. Instead of saying cost , say investment, own instead of buy , opportunity instead of deal , and proposal in lieu of bid or quote . The first market to target is your existing customer base. This is a very important asset your company has developed over time. Think of the number of residential and commercial jobs you have completed and the potential for additional work or better yet, referrals from satisfied customers.