It's overused, yes, but for a reason.
Nothing catches the roving eye quicker than a word that promises a direct benefit.
Basically, any term that describes the you that appears in your daydreams is a marketing keyword. These terms might strike you as cliches and you might feel it's cheap to use them. Learn from them. The more prominent these terms are within your tease, the better your chances. Save on every purchase you make with Buyer's Advantage.