The success of international sections and ethnic food courts is based on in-store and neighborhood marketing. Determining what consumers want ahead of time allows you to appropriately design kitchen, prep and food court areas, increasing the opportunity to fill a specialized niche. One grocer has over 32 leased departments serving customers the authentic tastes of their homeland. Current store plans are designed to move more merchandise. Fast moving items are located at the back of the aisles so consumers are introduced to other items which encourages impulse buying.
Many grocers advertise specials in other locations of the store.
One grocer advertises organic produce by detailing the aisles with colorful posters featuring pictures of the local growers with their harvest. In fact you will probably notice an enhanced interior atmosphere with more natural daylight, splashy graphics and photos, all adding to an inviting atmosphere. This growing demand has forced grocers to re-think this department. The Farmer's Market atmosphere, from playful hand-painted signage on wooden posts to festive streamers draping the aisles, strengthens the effort to offer fresher produce and encourages shoppers to linger over freshly picked fruits and vegetables as they would at a farmer's stand. One technique being used to achieve this atmosphere is replacing produce-area refrigeration with ice beds.