Discussions include online-offline sales synergy, transaction processing, marketing the site, website investment, hosting services, and security measures. Within each of the four segments, various factors can complicate the equation. Yet with complexity comes opportunity.
New clients develop beyond traditional geographic market boundaries.
Costs of sales, manufacturing, and customer service can all be reduced. Case studies in the report put meat on the bones of the study with first-hand observations and commentary of key online managers at each site. Accompanying analytical spreadsheet database provides complete study results, data metrics, and benchmarks to document business decisions that face online Executives.