Peter Mitchell has changed television viewing habits, a proposition I find extraordinary. These are the discrepancies Louise McCann has had to try to reconcile. An independent auditor from New Zealand's Auckland University is trying to work out what's going on. Until then, she will just have to keep on explaining. We're all human.
People are under a lot of pressure.
People are working a lot of long hours. If I had taken on this role thinking it was going to be a walk in the park, that was going to be a very naive view. What I wanted was a challenge. I got it. First, advertisers fought over a new fee structure to buy the OzTAM figures.