The World Wide Web is your friend or foe. Most of the initial research these days is conducted online, rather than by personal contact. The internet speeds expectations. Speed demands customers service. Brand name is powerful.
Perception is everything.
What people think of you is as important as what you are, so publicity is important. Good marketing requires signature gestures, or some way to personalize an area, like Kansas City jazz. LAD and the county's three Chambers of Commerce also presented awards to businesses. Award recipients will be featured in The Times' Monday business section.