Daniel Yankelovich of Public Agenda has described how the public s thinking and support on issues progresses through seven stages. It is only at the last stage that people s views are solid and held consistently. People develop a sense of urgency about an issue. People start to explore choices for dealing with the issue. Resistance to facing costs and trade-offs kicks in, producing wishful thinking.
People weigh the pros and cons of alternatives.
People take a stand intellectually. People make a responsible judgment morally and emotionally. The Children's Partnership. All Rights Reserved .