It cannot be mined, manufactured or bought, yet it can be discovered. Its source is invisible, yet its results are tangible and measurable. This mysterious core is so powerful that it can make the remarkable appear ordinary, so contagious that it can spread like wildfire from one to another in an organization, and so persuasive that it can transform doubt and uncertainty into conviction. This mysterious core is passion. Passion is the enthusiasm, joy and zeal that come from the energetic and unflagging pursuit of a worthy, challenging and uplifting purpose.
Passion is the essence of entrepreneurship.
It is the internal fire that makes the improbable possible. Passion is intrinsic. Its locus is inside each one of us. So it does not have to be, in fact cannot be, instilled or motivated into somebody else. It must only be given the freedom and opportunity to emerge.