Unless you're targeting a demographic like upper class, college-educated, white males in the technology industry, you're missing out on a lot of people. Don't buy in. In ten years, the Internet might be the center of Western civilization, but it's not now. People still like to get out and see live bands. People still like to go to the record store and hold a disc in their hands before purchasing it.
People still like being around other people.
I'm all for the potential of the Internet and am in no way saying that you shouldn't be online, but take it for what it is. It just doesn't happen like that. You can't neglect the main staples of this industry just because a new trend has come along. Don't forget that. David Hooper is the founder of Mind Kontrol Records and Kathode Ray Music , an artist development organization specializing in promotion and marketing of independent musicians and bands.