People care where they work.
Locating an IT venture is proving to be a critical, but overlooked problem of the new economy. If the promise of information technology is ever going to be fully realized, IT enterprises must consider setting up shop in a far wider range of venues than ever before. Throughout the last decade, information age companies struggled to find places where their disparate workforce could live under one roof. Like siblings with profoundly different tastes and ambitions, high-tech talent increasingly clustered in one of three distinct, if not exclusive, communities. These are the new homogenized suburban areas that sprouted up to serve white-collar professionals and little else.