The Internet is the delivery vehicle , in addition to the marketing medium. The service can complete, transfer, and track the transaction, not just start it. The market offers a critical mass of customers or a captive audience. There is no apparent immediate competition, except maybe from another new Internet business. Competition from the physical world doesn't count.
New markets are easy to enter by introducing parallel services.
The right virtual partnerships have been developed on all sides of the transaction. The information being aggregated is easy to resell , repackage , and reuse . Operating profit margins could be much higher than those of the traditional method, with the added convenience of the Internet. He may hold positions or interests in some of the companies mentioned.