Though the sign has helped business, Nelson said he still likes with the hidden location of his store. Sometimes I think I don't really have enough room, but if I wanted to have more space in the building, I could work a deal with the landlord. Nelson doesn't use traditional advertising either. Radio costs too much, T.V. is even more. I have a lot of people tell me they just don't read the newspaper.
Musicians do talk to each other.
Despite minimal advertising, Nelson said he is reaching the customers he needs to stay in business. Of course sometimes they're drunk or stoned or hung over. I hear a lot of gross stories and crazy things that people are up to. He also thinks selling good brands helps bring in business by giving area musicians what they want. Justin Means, owner of Dharma Records, is also interested in giving local musicians what they are looking for.