She was insistent. That evening they went to a nightclub, he in his new teal shirt, she wrapped securely in the knowledge that teal draws women like a candle flame draws moths. As woman after woman went out of her way to talk to him that night, her friend got a hands-on lesson in the psychology of color. Olsen teaches classes on color and color psychology at the Colorado Institute of Art. The topic has fascinated people for millennia.
Marketers spend oodles to determine what color best sells their products.
Interior designers weigh the soothing properties of pink vs. the creativity-enhancing properties of gray, the warmth of brown versus the coolness of blue. Take men and teal. In darker hues, it's successful with men and women. It's a female magnet. Women will notice it, go up and talk to it and think favorably of the person they talk to wearing it.