Advertising Agencies Advertising in Italy has grown rapidly in volume, importance, and sophistication. This growth in advertising has been accompanied by a proliferation of advertising agencies and an expansion of services. Along with Italian-owned agencies, there are joint ventures with other European or American firms. While some agencies specialize in specific services and media, a large number of full service agencies deal with all advertising aspects and have market research capabilities. The main means of product advertising in Italy is through daily newspapers.
Newspapers work closely with advertising firms, both Italian and foreign.
However, since the newspapers themselves do not maintain advertising departments, advertising firms must place their ads with special agencies commissioned by the papers to receive advertising for them. Enter a company name or a portion of the name. Use quotes to group words together. Search Tips can be found here. All Rights Reserved.