If the visitor has to dig through numerous pages on your web site to find what they are looking for, they will likely just give up and go on to another site. Put navigation bars or menus on every major page on your site so that the visitor can easily go from one topic to the next. Keep the design of your site consistent. Keep the layout consistent - put the logo, heading, and navigation menu in the same location on each page. Load time, the speed that a site is displayed in a browser, is critical.
Research shows that the majority of web surfers have little patience with site load time.
In fact, if it takes longer than 30 seconds for your site's content to load, most of your visitors will simply click and be gone to the next site. Indeed, many potential sales are lost because of slow-loading web sites. Use GIFs over JPEGs whenever possible. GIF images can be optimized for faster download times. Optimizations typically means reducing the amount of colors used in the image without changing its appearance noticeably.