Keep your eyes open for other publications. Ask published authors where they got their best reviews. Once you get an advance review, print it up and include it in your press kit or cull some of the better phrases for quotes. Make yourself a household word with press releases . Then you're an award- winning author.
Nothing is too small.
And if it is, maybe the paper is having a slow news day and will print it anyway. And remember to include a photo. Nothing will draw the eye to your meager paragraphs of praise like a picture will. If you wouldn't want it on your driver's liscense, don' t send it to the papers. At best, they'll use it as background for their own interview.