Where outsiders might think all public relations firms are basically similar in what they do and the kind of clients they serve, each of the firms contacted is a unique entity. And, each reports that 1997 was a remarkable year for them and the accounts they serviced. Cookerly says her firm is strongest at managing issues which drive performance, whether that involves the performance of a company's stock or the introduction of a new product in a crowded field. Cookerly's clients include Powertel, Nextlink General Time, and the Federal Home Loan Bank. We give companies a good comfort level that we've got an eye on their bottom line, we understand what's happening in the market, and we're out to help them satisfy them.
Money is good, but pats on the head are important, too.
It's nice to know they're proud of you. Farley says 1997 saw the company make strides in the field of telecommunications, with the winning of BellSouth business and additional work for Equant. It didn't take us long to figure out that we could match the talent we had on staff with the needs of the local market place. We've done an incredible job with a number of our telecommunications clients, and the coverage we've generated within the telecommunications media has been phenomenal. The firm has developed software to help personnel generate ideas, and other programs so clients can analyze and evaluate the pros and cons of a sponsorship they may be considering.