Accepting mediocrity as the human condition. Middle of the roadkill. The coyote ain't after you, he's splattered all over the freeway, dude. Old Dick Dawkins can be the patron saint. Unwillingly, of course.
Resistance is necessary.
Pervertising, play on adverteasing. He may be somewhat tamed, but the fire remains. Let me not rationalize. Obviously this project never really progressed beyond mere brainstorming.