To further insure that faculty who visit us have easy access to other important institutions and services which support their work, ReviewCopy also has on-site reciprocal links with academic libraries, bookstores, journals, discussion groups and associations. How did most academic publishers make sales before ReviewCopy. They were done in person, by telemarketing, or traditional catalogue mailings and at association trade shows. And, that sales rep would have to have anywhere from 250-300 meetings with faculty a season to insure any number of sales. It always takes between 3-4 attempts before you would be able to schedule just one meeting with a professor.
Professors have one office hour a week.
In that one hour their job is to meet with students, grade papers, and work on their own writing, and research. While meeting with sales reps is necessary for them to learn about all the new books out there, it remains an intrusion on what little time they have. One of the publishers that I now represent had five road representatives. Actually, because it is so impersonal, they find it much more offensive. So it s even more difficult to get professors to return a call.