Normally 5,000 copies for the first print of a children's book is considered respectable. However, Bloomsbury Publishing is printing 1.5 million copies of the latest Harry Potter instalment. In Canada, Vancouver's Raincoast Publishing is printing 300,000 copies of the book.
Publishers say they've never seen anything quite like it.
The new Harry Potter book, with an undisclosed title, is the fourth in the series. It will appear in Canadian bookstores on July 8th. The book is expected to be translated into 49 languages and sold in more than 100 countries. Raincoast Publishing - its site has comprehensive Harry Potter links.