I use it quite a bit for mercury detoxification as it binds very strongly to mercury to eliminate it from the body. Binds to other heavy metals and pesticides in the juice. The normal dose is one teaspoon in the juice. Spirulina is another algae that has many similar benefits and is a good balance to chlorella. However it does not bind to heavy metals like chlorella.
Most people enjoy the taste of coconut and it can really add a major flavor benefit to the pulp.
I would highly recommend it. I do believe that Dr. Sears is on target with his recommendations for the percentage of food groups at one meal. Vegetable juice has virtually no fat but does contain some protein but not much. That is why it would be helpful to add some essential oils when you juice. It is usually less expensive than fish oil also.