Push technology should add value to membership for those wanting the service. Push technology or broadcast products send updates to members and subscribers based upon a set of content selections they make. These content selections determine the channels for the users to receive real-time information. Some experts feel that online publishing will drive push technology because its economic model for publishing is more timely and personalized than print. Members view the society as a provider of technical information with sufficient breadth and depth to meet their individual needs.
Members also feel pressure to be instant experts in many subjects.
Consequently, the society will be challenged to maintain its relevant offerings as the computing field gets larger and more professionally diverse while at the same time providing members with tools to customize the products and services they buy from the society. Electronic products and services can provide them with these tools. Custom products and individual article delivery show very good potential for the society. In order to provide members with customized products and services, the society must have a sufficient number of options for purchasing society products and services. The old model, under which the society has operated since it introduced Transactions on Computers in 1952, uses a subscription as its unit of commerce and for a given price delivers information in issues.