We used to sell it at the Santa Monica farmers market, until they changed the rules requiring the farmer to grow everything he puts in his modified product. Well, I ain't growing onions, tomatoes and cilantro, or row crops, for anybody. Due to a concurrent bike race, called the Guacamole Grande, the Fallbrook Avocado Festival has grown to one of the largest and most fun arts, crafts and food festivals in California. In guacamole circles, that's a big deal. I have found the key ingredient in all avocado sales over the last 10 years has been humor.
People come to farmers markets for more than better quality food at slightly lower prices.
I think they also come for the human interaction and a good time. In Santa Monica, I have been lucky to work with a very funny sales assistant for the last five years. My customers call him Herman the German. He has one of the greatest senses of humors I have ever encountered. I tell people we aren't farmers at all, but a night club act breaking in out of town.