Assuming that your domain name isn t easy to remember, you definitely want to come up in the search engine listings when they type in your law firm name. Making sure that you have that expected domain name and the likely variations can be the key to having people find your site, especially existing clients. Even more important, think about how your clients and those in the community refer to you when choosing a domain name. Too many firms think only of how they refer to themselves internally when selecting a domain name. As a result, you see a lot of initials-only domain names.
Memorable names are a plus, and short names are even better, but mofo.
Let me interject a comment about pushing the envelope with domain names. The bar regulators have been lenient about domain names to this point. We may see some movement to force lawyers back to the rules applicable to law firm names. That d be a shame. These names are easy to remember, but if you stick with using the law firm name, you can run into problems too.