Moms do the vast majority of the shuttling, and moms are the becoming the driving force behind the design wheel. Meet some moms who are in the driving seat when it comes to building cars for women. They'll take us inside the auto plant for a closer look. It's a ritual played out every day, all across America.
Mothers pack up the kids and head off to work.
However, Lois Miller feels a real sense of ownership about her vehicle. Millions of Americans own minivans. Women make 80 percent of the buying decisions. Therefore, carmakers like Ford and Chrysler have made women a big part of their product teams. They design minivan safety and comfort features with women drivers in mind.