A plan that outlines all the resources required to accomplish the organization s mission and vision. Resources include people, time, space, money, equipment, technology, etc. An assessment both internally and externally of the organization. The internal assessment consists of looking at the Strengths and Weaknesses of an organization. The external assessment looks at the Opportunities and Threats an organization faces.
SWOT considers factors such as the industry, competition, functional areas, and management.
The SWOT analysis is typically used as an input to the strategic planning process. The key element of a successful marketing plan is knowing your customers their likes, dislikes, expectations, segments, etc. Market analysis also looks at the market trends applicable to the organization s products and services, competitors, and customers. Study of the Competition A study that identifies the organization s direct and indirect competitors as well as details about the competition s business, products, services, trends, etc. 11. Business Systems and Processes A system is any whole or group of parts dedicated to the same purpose.