Ocean Spray really wants 4.7. In effect, they are asking the entire industry to fund them in what is an incredibly high stakes poker game. The are gambling. They know it. The USDA knows it.
Many growers know it.
However, letters from some Ocean Spray growers to the USDA demonstrate a blind belief in Ocean Spray management pronouncements. We trust in the company. In using a gambling analogy, I don't want to suggest that Ocean Spray CEO Robert Hawthorne and his Ocean Spray executive team are playing a pure game of chance. After all, poker, unlike roulette for example, does take considerable skill. But there is always the luck of the draw.