Product Price Promotion Place. Product You must produce a product or service that people will want or need to buy.
Product quality is very important.
Try to give your product or service a good image. You can opt for a low profit margin and high sales, or a large margin based on lower sales. Give some thought to your pricing. It is easier to lower your prices if they are too high. On the other hand, it can be very difficult to raise prices if they are too low.