So you can focus on what attracted those customers in the first place. But, the frustrating thing for online marketers is that there is little we can do to take advantage of the situation. There's no magic bullet, and snake-oil salesmen run rampant. I've had numerous successes with obtaining a coveted page-one ranking. However, I disagree on everything else.
Portals have a publicly stated goal of providing equal access to all sites.
The ones that do the best job are going to win. But unfortunately, that makes it pretty darned important.