Included both interview and accompanied shopping methods. Designed, implemented, analyzed and reported study of British and French tourists' reactions to two new European theme park ideas. The study consisted of both focus group and survey methodology. Contributing writer for the 1996 CollegeTrack Automotive report, the 1996 CollegeTrack Computers and Technology report, and Roper's research newsletter. Design, implementation and analysis of primary market research which will drive the city's 10-year strategic planning efforts.
Project includes developing implications for advertising planning and budgeting.
Ronald Taylor, Head, UT Department of Advertising. Ronald Taylor, Head, UT Department of Advertising. Hospice of Athens, Athens, GA - 1987 Primary market research and development of a general awareness communications campaign for hospice services directed to the general public, local medical community and potential funding agencies.