In addition to its cooperative nature, NEEA also takes a long-term view. Market transformation often requires significant initial funding, for example, to provide rebates to manufacturers to ensure a supply of energy-efficient products in the region. It may take many years for a market to be fully transformed. The rewards, however, can be substantial. 1994 report on market transformation.
Market transformation can take many different forms.
Manufacturer rebates are one example, a strategy now being used for the LightWise compact fluorescent program. The Alliance's adoption of any particular strategy or strategies will in large measure depend on the nature of the market it hopes to transform.