Today, alternative media abound. Some are merely bizarre, while others are sound investments.
Results depend on the advertiser's goals.
One questionable medium is vinyl phone book covers. After using the same cover for five years, I can't recall a single business on it, due to the ad clutter. On the other hand, I'll admit to clipping car wash and dry cleaning coupons from the back of supermarket register tapes. Another great targeting concept is literature rack space rented in hotels and restaurants. It's the perfect way for hostelries and attractions to reach the leisure crowd.