They subsequently added this acid experimentally to Winston Ultra-light cigarettes. We're not saying the market won't decline. Marlboro's physical detailing, from pack design to cigarette itself, seems superior. A particularly disturbing difference may be something your Human Smoking Behavior people told us about last month. A good level of nicotine delivery is something few smokers consciously notice.
Restrictions assail the smoker from every direction.
The unconscious smoking that supported our business for years is virtually at an end. Fundamentally, we're not in the cigarette business at all. We're in the pleasure business. Intensifying that pleasure, in our product itself, is where we must begin.