The College Card is being introduced and sold by the UH chapter of Pi Sigma Epsilon, a national professional co-educational fraternity for marketing, sales, management and sales. Instead of a book accompanying the card, all the information on discounts will be available on the Internet. A benefit of being Internet-based is that companies can update their discount offers, and more companies can join the growing list of participants. The offers on the card will be updated every month. Although the card was scheduled to last six months, it has been extended to Dec. 31, 2000.
Plans are to make the card renewable for the year after it expires.
Prize giveaways are also being planned. Each card is numbered and card numbers will be randomly picked. The College Card is an opportunity for businesses to target college students, who in turn save some money. It's a great deal for businesses and students. For us, just 20 more new customers at ten bucks each and we make our money back.