We wanted to communicate that online shopping is every bit as traditional as holiday cookies,' Jaleh Bisharat says. This is the first holiday season where there's a massive influx of people onto the Internet.
Online shopping is a new traditional thing to do.
Despite the all- male chorus, Bisharat says the target audience is female. Women really broker the gift giving, offline and now online. Some ad critics have complained that many of those quick-cut, wacky ads are starting to blend together in consumers' minds. We needed to break through in a way that doesn't shock you, but that's distinctive and inviting. At a time when name awareness is important, Amazon plasters its message all over its commercials.