You can easily do this by just writing articles and submitting them to e-zines or web sites for republishing. Start an auction on your web site. The type of auction could be related to the theme of your site. You'll draw traffic from auctioneers and bidders. Remember to take a little time out of your day or week to brainstorm.
New ideas are usually the difference between success and failure.
Model other successful business or people. I'm not saying out right copy them, but practice some of the same habits that have made them succeed. Take risks to improve your business. Sometimes businesses don't want to advertise unless it's free, sometimes you have to spend money to get results. Include emotional words in your advertisements.