We realize we can't always hit the mark for everyone. We want our customers to tell us when we haven't. Only by honest feedback will we ever be able to reach our goals. The traditional language is so messed up it is unbelievable. Literally, unbelievable too.
Marketing drives the lingo used to describe a taste.
Basically, it is when one doesn't know what they are talking about, they'll throw out some terms which sound like they make sense but don't. These terms are used in expressing how other things taste too. One common item is wine. The degree of acidity closely follows the degree of roast. As the degree of roast goes up, the amount of acidity goes down.