Design' is such a very important word because it is the opposite of analysis. Technically, the opposite is 'synthesis' but in practice synthesis is not the same as 'design'. Design has a much stronger sense of purpose and value.
Most organisations run on the basis of maintenance and problem solving.
This is understandable because continuity is so important and it is never possible to change a lot at a time in an established organisation. There is also the risk factor. Anything new is always a risk and if it goes wrong, or does not prove as beneficial as promised, then somebody is to blame. The result is that most organisations rely on slow evolution, fashion and 'me-too' to make changes. This means operating way below potential.