The New York New Media Association and Coopers and Lybrand to start with. According to a study released in 1996, New Media jobs in New York doubled between 1992 and 1996, and are estimated to double again by the year 1998. These new media jobs covered a broad range of industries, the common and necessary ingredient, the use of the new multimedia technologies to perform their tasks. Browsing job boards such as Monsterboard, and Job Hunt, can give a good indication of the broad scope of services sought and offered by online employment services. The boards serve as both a tool for job seekers to evaluate and research companies and submit resumes, and for employers to quickly post and refine their job descriptions.
Most job descriptions leave a strong impression of the industry's schizophrenia between old and new.
As companies spin-off online departments, job descriptions attempt to morph with them. Industry buzz words are finding their way from the PR vocabulary into the Human Resources department. This new dialect of the American entrepreneurial spirit is not all hype though. I don't need a Stanford MBA with 10 years experience at Random House. I want someone with a background in publishing and content, someone who can adapt to a digital environment, who has a real talent for deal making.