There are many ways to assist with the selling of your Great American Novel or nonfiction book. Here, Lynnx Ink will give you some pointers to make the job easier. When we first started Sandia Publishing Corporation, we felt confident that we'd be able to get a book, from our author's final draft to printed copies and onto bookstore shelves in three months or less. The good news was that, with the help of Macintosh computers and Quark XPress typesetting software, we could. The bad news was that reviewers wanted to see the book as much as six months before the publication date.
Reviewers are generally a discriminating lot, and rightly so.
Some, like those who review for The New York Times and The Los Angeles Times, receive more than a thousand requests every week. For the author working with an established publisher, your editor will undoubtedly send review copies to the major reviewers. Meantime, you should look for local and more obscure reviewers, who may want to tell their readers about your work. You can either supply your editor with the names and addresses or volunteer to contact them yourself. In the latter situation, you can ask your editor to send out promo copies of the book to the people on your own list.