Upon reaching a household, we use a statistical formula to choose which person is asked to participate in this study. Once a person has been selected, that person may choose to be interviewed right away or arrange to be interviewed at a more convenient time. MSI Research, one of the most highly respected survey research organizations in the country, will be conducting the interviews for the University of Michigan. They have been conducting surveys for over 25 years and have a nationwide staff of over 400 individuals. With each respondent s privacy as a foremost concern, all of our interviewers have signed contracts to maintain confidentiality.
Questions cover a range of issues about our society, many of which have recently been in the news.
These questions are relevant to the entire nation. We also ask for some background information, such as age and marital status. In this study we are asking for people's opinions and there are no wrong answers to our questions. The first step of processing answers is to ensure our respondents' privacy. Names and other identifying information are removed so that no one can tell who anyone is by looking at their answers.