So, part of Movie Critic is a recommendation system. It has to be able to synthesize all that input from lots of people, hundreds of thousands of people, and produce something that personalizes and works exactly for the user. That's what we are excited about and certainly why people go on to the system. What's also been interesting is not only the personalization and leveraging of the collective community, but the other thing that is most fascinating, is the engaging aspects in regards to using Movie Critic as an activity. We thought they might rate 30 if there were enough there.
People rate hundreds of movies in the system.
Again, we don't see a lot of this on the web, but that's a real important future direction that we see. Not just talk. But to do. People seem to fall into Movie Critic. They get engaged.