In order for envirogroup tactics to work and receive attention, their programs must have tacit public support. They are not. In fact, they are not even coordinating the effort. These businesses do so for the purpose of making money now. They have little interest in the past or the future.
Paper recycling is a prime example.
All across America businesses are clamoring to inform the public that their containers, advertising, and products contain recycled paper. If the product has no paper, they say that it can be pulverized and recycled anyway. Costs, they assure us, are secondary their concern about the environment is paramount. Even some of the most effective fighters against the enviroradicals lose their heads when they start advertising. The summer 1993 issue of Evergreen , an excellent lumber industry magazine, crows that wood use produces less carbon dioxide than the equivalent aluminum and steel in building framing and wastes less energy during manufacturing.