Tips by Terri Gray of SavvySites.net A way to capture email addresses is important, so merchants can send out followup emails and notices about new products, specials etc. Two great ways to capture visitor emails is through an opt-in email list, and autoreponders. The MID allows for unlimited free autoresponders , and the MEGA provides for unlimited FREE autoresponders and FREE opt-in email list capibility. Merchants who have both an offline and online store, can benefit from an online calendar.
Merchants can post information about seasonal sales or events.
Let customers sign up so they can be notified of new events added to the calendar. The best way to get people to click farther in, is to display the most popular items, or sale items right up front. Include a way for people to order gift certificates. That way if they are shopping for a gift for someone they don't have to make a decision. They can get a gift certificate for that person and let them choose.