And the Super Fund clean up sites serve as a constant reminder. It is time to begin to change the paradigm. These trailblazers are trying to engage the world in a deadly serious dialog. The dialog is centered on how to alter our paradigm of material intense economies oblivious to the consequences to the natural world. Each makes compelling logic for the movement toward the notion of more efficient use of materials, less waste and greater employment of human beings.
None advocates the radical, immediate destruction of the current economic system.
Yet each urges recognition of the necessity to reduce consumption to match the ability of the earth to satisfy basic human needs. In each view the marketplace plays the significant role in the redefinition of economic model. In the journey two factors are critical. Affecting consumer choice is the role our profession can affect the most. The second factor in which our profession may assist is the degree to which governments and institutions can incentize certain behaviors.