To make it cost effective, sponsor plans to transport the fruit through sea, which will result in higher profits. The current fruit export scenario in Pakistan is not that encouraging. Most of the pack houses are not handling fruits professionally. The work is done manually thus not attaining higher levels of quality like uniformity in the product. The wastage rates at such pack houses are high.
Marketing is the area where farmers normally suffer in Pakistan.
Thousands of tons of fruits are wasted along the chain of marketing. One of the reasons is the nature of the product. The shelf life of the product can be extended through technology like disease removal and controlled atmosphere transportation. For example in South Africa, the shelf life of mango is extended to 30 days. The sponsors are agriculturists and have been in this business for the last 30 years.