Define navigation bar settings. The conservative talk show host certainly has a following. Depending on your point of view people think Limbaugh is a visionary or a blowhard. He's a national version of Ted Leitner although their political leanings are the polar opposite.
Rush translates into big ratings numbers.
They want someone who can pull in more people to watch and listen to what was once a big deal when Don Meredith, Howard Cosell and Frank Gifford bantered back and forth. Limbaugh, who once worked for the Kansas City Royals baseball team, is a huge baseball and football fan. One of his closest friends is Chargers owner Alex Spanos. ABC is not afraid to take chances. Besides, it would allow a new group of individuals to criticize Rush.