If a site already ranking high links to your site, your site scores even higher. So, what does all the search engine talk have to do with content. We hope that's evident, but we'll make it clear. Informative content, fresh and lively, encourages others to link to a site, especially if your content is relevant or compliments that site's content. Fresh, interesting and informative content makes your site sticky.
People stay and read awhile, and, they come back.
The better your content, the better your ranking in many popular search engines and, as an added bonus, the more opportunities your customers have to learn where to find your web site. Informative content, fresh and lively, encourages others to link to a site, especially if your content is relevant or compliments that site's content. Fresh, interesting and informative content makes your site sticky. People stay and read awhile, and, they come back.