In other words, the hype over Internet marketing is unproven at this point. For e-commerce businesses, this translates into sales opportunities. Another Internet myth is that e-commerce can easily target any audience. However, statistics show that most Web surfers are middle-aged, Caucasian, and male. Another myth about e-Commerce is that the Internet has leveled the playing field between the corporate players of the world and small business owners.
Name recognition is still one of the most significant factors in Internet marketing.
Through simple marketing research, one will find that Web audiences still visit big name sites like Gap and Microsoft most frequently. The fact is that an Internet site is simply like a telephone number, just because you have one does not mean everyone will call you. Name recognition and huge marketing budgets are still critical features of successful e-commerce. Based on the realities of e-commerce, I will now focus on how the Internet can be used to improve all functions of business. Specifically, I have focused on ways to increase sales through e-commerce.