Sales Small business success is based on the ability to build a growing body of satisfied customers. Entrepreneurs must focus their efforts on identifying, satisfying and following up on the customer's needs.
Marketing emphasizes what the customer wants.
Selling emphasizes the product or service that a business already has. A comprehensive marketing system encompasses the pricing, promotion and distribution of goods and services to a consumer. Marketing programs are built around the marketing concept and performance. The marketing concept states that all company policies and activities should be aimed at satisfying customer needs and desires, and that profitable sales volume is a better company goal than maximum sales volume. Increased sales do not always equate to additional profitability.