Not easy to read, less likely to be passed along. More likely to be perceived as junk if readers do not expect to receive it. E-mail publishing Advantages Inexpensive. Suitable for breaking or urgent news. Excellent way to refer readers to Web sites and other e-mail addresses.
Readers are more likely to respond to the newsletter publisher or editor via return e-mail.
Easy to pass along. Readers can copy and forward the newsletter or any of its contents quickly to others via e-mail. Disadvantages Easy for recipient to delete summarily, without reading Graphics take long time to download. Web publishing Advantages Sophisticated feedback mechanisms. Easy for readers to complete and submit online surveys.