The company's main advantage is their customer service. They're a young, dynamic outfit constantly striving by hard work to become the best in their field - the very values these young people represent. But this is all sounding very worthy. And although we've been eager to stress that PR isn't all parties and that as much as 99 per cent of the time success does depend on hard and steady work, there is room for the odd rumour of outrageous behaviour. After all if getting your name known is your aim you've got to do something to make people remember you.
Nothing beats a well-timed stunt to gain attention.
These can only be used sparingly and the idea needs to be simple, brilliant and meticulously planned. It has been said that doing business without public relations is like winking at a pretty girl in the dark. It may give you some satisfaction, but is unlikely to be very effective in conveying the right message. So our advice is don't keep your business in the dark - it's much more rewarding out there in the spotlight. David Ballard is the principal of David Ballard Associates, a Surrey based, 'full house' PR company.