Keep your restrooms open to the public. Employees must wash hands before leaving. By speaking in language that is distant, uninviting, arrogant, you could wind up sounding like us. Most marketing programs are based on sheer whimsy. Instead of breaking up I wish that we were making up again.
Networked markets can change suppliers overnight.
Networked knowledge workers can acquire coke over lunch. Smart markets will find suppliers who speak Mandarin. Learning to speak with a human voice is not a parlor trick. To speak with a human voice, companies must share the concerns of their communities. Unless the company is the concern.