Even though they like certain works of art, they're not sure how well done they are, whether they're worth the asking prices, or whether the artists are established enough in their careers to warrant those prices. The following tips will help you to accomplish those goals and to sell art. Talk about other collectors who own it, about what kinds of people these collectors are, and about how long they've been buying your art. Tell stories about how different collectors bought their first pieces from you. Talk about the piece you sold most recently, for example, and how much you sold it for.
People like to hear names or references that they recognize, respect, and understand.
People who don't own art often have difficulty imagining how they would display it if they bought it, where they'd put it, or how it might change the appearance of their homes or offices. Make clear that they're under no obligation to buy. Make sure that you get some form of deposit, promissory note, credit card number, approval agreement, or some other form of security, of course, but make sure that anyone who wants to can have the opportunity to live with your art. Try to get ideas of what they think would happen or who would say what if they bought and displayed particular pieces of your art. Minimize any concerns they might have by giving examples of people who now own your art, but expressed similar concerns before they made their first purchases.