Let me give you an example. Earlier this year, Industry Standard magazine, a weekly trade journal for Web professionals, conducted a fascinating experiment. Furthermore, the e-mail was completely personalized and accurately answered the query. In broad strokes it s about information. For the last couple of years I have been on a crusade urging e-tailers to take full advantage of the digital space.
Pixels are cheap.
The Web is the opposite of the print world, in which the more information you disseminate the more it costs you. This mega e-tailer is taking full advantage of the Internet environment by piling on useful information. By infoloading their customers. Infoloading is a term I use to describe the practice of giving your customers loads of useful information. Obviously one of the best ways to demonstrate a product or service is through photographs . . .