In today s competitive marketplace, a sales oriented company s most valuable asset is its existing customer base.
New customers are much harder to come by.
Consequently, taking care of existing customers and servicing their needs is of utmost importance. It s no wonder industry analysts are predicting that customer contact and relationship management, the core of front office software, will become the largest growth segment in the software market and will have a lasting impact on how companies conduct business in the future. Inc. All rights reserved. All other trademarks and copyrights are the property of their respective holders.