Within ten years, the bikini had arrived on the scene allowing womens' bodies close to total exposure. The 60's introduced the sun lamp and brought the Tenerife tan to your living room-even in the middle of winter. Increasing awareness of the link between exposure to the sun and skin cancer crept in slowly, aided by growing concern over damage to the ozone layer. Today, beaches are as busy as ever. Although people are generally more careful, brown is still beautiful in most peoples' minds.
Pale skin has yet to make a real comeback.
The irony is that sales of fake tanning products are booming. A tan is not a sign of wealth. A tan is a sign that the skin has been damaged by ultraviolet radiation. When cells are damaged by the sun melanin rushes to the surface to provide protection against the next exposure. If the melanoma spreads or grows downward, rather than horizontally, the cancer will invade the lymph glands.