The first reality TV show in France and a ratings blockbuster. The winners will then have to spend six months living together in their dream house. The show started last week, and now all France is talking about the Loft. Or more precisely about blonde temptress and go-go dancer Loana. The fling lasted one night and the breakup was filmed for the benefit of an estimated 4 million viewers, or 32 percent of the French TV market - a record for the show's broadcaster M6.
Men are all the same.
Confirming her suspicions, Jean-Edouard later confided to fellow contestants that he had indeed only been after one thing. Prime-time here is dominated by entertainment shows that have not changed format in decades. A watered-down French version of controversial U.S. talk shows last year sparked an outcry over declining standards in broadcasting. One of the contestants is about to find out. He was replaced by Fabrice.