They want to help out and be a part of what you are doing. When you satisfy this desire in people, you receive their admiration, loyalty, respect and cooperation.
Most people are only too willing to help.
Most people are genuinely flattered when you ask for their opinion or their expertise. On the other hand, you must not take advantage of people. Asking someone for their help out of laziness on your part will not win you any points. People are willing to help you only if they see you are putting forth your own best effort. No one will want to help you if you don't help yourself.