In the Sistine Chapel there's a huge fucking painting of God Himself. Because the church is run by a bunch of prats. It's a very simple and understandable thing. To sell something to the masses it has to be marketable. You have to feel special once you have it.
Religion is no different.
First, they have all these stories about a lot of cool people doing freaky things. Then they tell you that if you don't believe it you will perish for all eternity therefore you need it. He's taking notes. Maybe I'm over-reacting though. Maybe I'm interpreting wrong.