One possibility for the popularity of jeans with cuffs the size of Beaver Stadium could be to hide the embarrassment caused by recent sneaker styles. In a decade where outrageousness has been the norm, the sneaker industry has been quick to conform. At a time where there are no Reebok pumps to talk about, and with people tired of talking about the new Air Jordans, sneakers have generally been a forgotten part of fashion, especially in this season where one's nose runs faster than one's feet do and the only things worth buying are tis-shoes. But constantly changing sneaker trends still exist, according to many local sneaker salespeople.
People are concerned with comfort just as much as fashion today.
Because of these steps towards sanity, the two said, the sneaker wars have taken unexpected but understandable turns, as well. Currently the hot national trend, as well as here in State College, is Adidas. The trend seems to be anti-Nike. A sudden turnaround in Nike's popularity forces one to think about how this happened, Losch said. Losch had several reasons for this.