While performing an abdominal crunch, the users head, neck and back are comfortably supported through out the entire range of motion. Because the Ab Pad does not allow the user to pull on their head, the neck is protected from possible strain and each rep is felt more intensely on the abdominals. Also, the pad itself can bend in more than one direction, so it can be used for doing side to side crunches for the obliques. When the user is not using the Ab Pad to do abdominal work it can be used for any other floor exercise or stretch.
People buy thousands of exercise mats yearly that do nothing more than lie on the floor.
Now they have a product that not only provides a comfortable platform on which to exercise, but also gives them the safest, most effective abdominal workout around.