Integrated marketing communications and its association with conflict in client-ad agency relationships. Marketing client role ambiguity as a source of dissatisfaction in client-ad agency relationships. The antecedents and consequences of client role ambiguity in complex service production. Conflict in the integrated marketing communications task group. Implementing pc technology with organizational change.
Market surveys prove audience existence, size.
Southwestern Mass Communication Journal, III , 80-92. Teaching TV advertising creative using digital video on the desktop. Webmasters as media gatekeepers in the academic realm of the World Wide Web. Predicting successful internships. Inside the advertising and public relations internship.