The problem seems to be people's disconnection with how their personal behavior affects the environment and the sources of their food, fiber and lumber, he said. In Vermont, Field pointed out that the ban on aerial herbicides left almost all other spraying untouched. Fish responded that the public's perception of who's in control plays a role. You've got to show how it benefits them before they will buy into it. Si Balch of Mead wondered why Vermont lawmakers were so susceptible to emotional presentations and asked how the industry can use the same tactic.
People make all decisions on emotions.