Publicists should be aware of this demographic when pitching story ideas or events. McCormick asked that PR people consider the value in offering his publication an exclusive, noting that his management puts a high premium on such pieces. Another item high on the 'do list' is the importance of being up front and honest. He is not a fan of faxes, but noted that if you did send a fax, do not follow up with a phone call. Tom Valeo Tom Valeo, associate editor at City Talk, a new weekly devoted to local arts, entertainment and culture, relayed the goals of his publication.
People never get the stories.
Valeo said that at City Talk, they are after the story. Valeo is interested in the story behind the traditional story other publications print. All panelists agreed that the biggest single change in entertainment in Chicago has been the sheer growth and expansion of offerings. The webmaster welcomes comments about this website.