Besides informing a larger public, the media can empower residents, nudge politicians, and add momentum to a grassroots initiative. According to David Enwicht in Reclaiming Our Cities and Towns , empowerment comes from simple exposure. Group members say, 'Did you see we were in the news again. When you understand the media, you can also raise public issues that are being ignored, and reframe issues from a citizen's perspective. Be careful, however, if you are not used to dealing with the media.
Many journalists look for stories rooted in conflict, error and injustice.
They may impose a confrontational agenda that can actually make it more difficult for you to resolve your issue. If you have a positive news story, you may find no one is interested. One way around this is to cultivate a list of journalists who care about community building. Note their deadlines, so you can call after a deadline. Find the media professionals in your community Seek help from the people in your community who work for newspapers, radio and television stations.