A focus on sustainability in agriculture can reduce production costs, thereby increasing profits. Charlotte Reid, of the Blackfoot Grazing Association, found ranchers do care about the environment. A rancher, herself, she and her husband got other ranchers together to try rotating grazing. Moving the animals more often to green grass caused greater weight gains and caught medical problems earlier. The idea that there is economic advantage in sustainable practices is catching on.
People respond more to what they can see and feel better than something they read about.
Jan Brown works for the Henry's Fork Foundation, a non-profit organization whose members are fishermen. The Foundation helped create the Henry's Fork Watershed Council to work at bringing together 25 separate and fragmented agencies. The Council is a grass roots, consensus-based group which acknowledges the legitimacy of all who attend. There is no voting, everyone participates and power is shared. The group is all volunteer, has no appropriation, and is low budget.