How To Increase Traffic By Giving It Away For Free MarketingPromo. Usually, this concept is used by mothers to protect their daughters from the evil intentions of men. Those business people are sadly mistaken for two very important reasons. Do this right and you'll add thousands of dollars to your bottom line.
People get excited about getting something for nothing.
They will flock in droves just for the chance at free stuff. You should take these observations of crowd behavior and use them to give direction to your marketing efforts. We gave away free information like it was going out of style. We held free seminars to introduce our company to the public. We offered free information on the web site to drive traffic.