You can contact the webmaster at . Joe Farace People start their own businesses for many different reasons. Other times, the reasons for starting a new business are more mundane but nonetheless compelling. I started my own business because there weren't any available jobs that interested me. Being interested was the key ingredient in carving out my niche, and the same goes for you.
Most entrepreneurs start a business because they're passionate about something.
But you'll need more than passion to be successful. You need to be able to set yourself apart from all of the other new businesses that offer similar services. Sometimes this means doing things you don't like to do if the market warrants. As with any career choice, carving out your niche is a balance between doing what you love and doing what the market dictates. Here are some tips for flourishing on the tightrope that defines small start-ups.