Rain and fertility comes lakshmi. The other suggests rain and crops with the difference of the king and the elephants are the theme for Sri-lakshmi. The rajasuya showed the King having water poured over him giving him power. She is now the most popular Goddess giving luck and fertility as well as wealth and well being. She is worshiped in many festivals through the year.
People ask for long life of their spouse, growth of their crops and well being.
Dipavali is a festival held during the fall in which she is worshiped.