Each day will begin with a keynote from a major advertiser, agency or online publishing leader. After each roundtable, all conference participants will break into smaller group discussions focusing on key topics within the broader issues that were discussed in the CEO Roundtable that morning. Digitrends will assign attendees to each of the breakout discussions so that there is a balanced ratio of advertisers, agencies, publishers, etc. It is a model that has worked extremely effectively at other Digitrends conferences. One of the major issues for discussion that Digitrends has identified is the message about our industry.
Perception is reality and most advertisers believe what they read.
It is imperative that we take control and deliver the right message to advertisers. This organization was created in the early days of cable when advertisers thought that cable was a waste of money. They changed that image and delivered the value proposition to advertisers, and now cable television has a thriving ad model. This session will be devoted to the best ways to create and deliver the appropriate messages about the interactive media industry to advertisers and their agencies. As you know this event has been sold out for the last six years and last year we had our largest waiting list ever.