No Respect Fly-fishing has become major business for tackle manufacturers. Fly rod models change more often than automobiles.
Reel makers spring up like mushrooms.
Breathable waders are so popular that there are new brands of breathable materials seemingly born every day. Fly lines are marked with lasers and have coating that are limp, or stiff, or heat resistant, etc. Not to mention fly-fishing vests with suspenders, load bearing yokes, and designer linings. All of these products, and hundreds more, are marketed with all of the publicity of a Hollywood movie extravaganza by a used car salesman. However, to catch fish you must still present the fly properly.