Radio stations are inherently niche driven and can deliver their listeners. Intuitively, I'd think radio stations would benefit more than television stations from e-mail marketing given television seems to have a bigger advertising budget to begin with. Television stations actually don't tend to have a large advertising budget. Their money gets sunk into news and the war that local television stations fight is for news dominance. You don't see them spending a tremendous amount of money on advertising and when they do, it is all about the news.
Radio is a different story.
It's been an ugly year for the radio business. With most of their marketing dollars drying up, they are looking at ways to market for less money. With respect to Ubrandit, I worry about their model because the e-commerce component seems to be developing slowly. I wouldn't be surprised to see them in our space soon, battling for e-mail marketing. The interesting component Mediathink offers, I think, is the fact that your clients could very well sell advertising in their mass e-mails.