Loud snickers would be heard coming from the VCs as they shut their doors on you. That's why he can get away with his curious plan to open up an online store to sell personal computers. Several analysts put out reports praising the plan because it would incrementally add to revenues. I honestly don't get it. We've been here before.
People get excited about the potential new revenue stream.
And, oh yeah, the company is still awash in red ink. One would think that investors would have tired of this game by now, but apparently that is not the case. I sincerely hope that investors are not encouraged by comments from the company that it expects to post a pro forma operating profit in the fourth quarter and should generate pro forma operating profits throughout 2002. That's an accounting joke. But retailing is not like that.