Consider too, cooperative mailing. A florist, a bakery shop and a gift boutique might all be after the same customer. Why not a put a promotion for each in a single envelope. However, you should consult with your local post office or a mailing service for specific details and postal requirements. Make up your mind.
Many entrepreneurs are shocked at how much it costs to change their minds.
Once the completed digital files of copy and design have been sent to the imaging service to produce film or plates for printing, changes are prohibitive. And don't be afraid to repeat yourself. A successful mailing shouldn't die. Jim Gribble, president of Direct Marketing Dynamics in Gaithersburg, Maryland talks about how he was able to cut costs for one client. That's not small change considering the firm mailed one million of those packages a year.