Offer an overview of your site with a TOC or site map . Security Security is often the last item addressed on even larger commercial sites. A Web site is like a diner. It has a core arsenal of dishes that justify its existence, but it also must have a regularly changing specials menu that keeps its regular customers coming back for more. A common misconception companies new to the Web have is that if they put up a page, people will visit it.
Original content is important.
Sites that offer freebees get noticed. Free software, services, databases or electronic newsletters will attract users like a magnet. The Web is an interactive, dynamic, and rapidly changing new communications medium that your Web site should reflect. Well-organized, edited, and timely original content set in an attractive, interactive, and consistent format are some traits of great Web sites. References HTML 4.0 - W3C's specification for HTML, replaces the expired HTML 3.2 draft.