When they respond, you send them an instant email saying, Thank you for The instant email costs you nothing. It is built in to the software of the microsite. From customers, response rates are often much higher. If the customers are local, nothing beats having them come in to visit your store to buy the products. Where that is not possible, most companies use mail or phone response.
Phone is preferred if the offer justifies the cost.
In catalog sales, live operators usually boost the average order size over any of the other methods. That means that when a UK consumer calls in a catalog order, one time out of five, the operator can talk the caller into buying an additional item after she takes the original order. Few of the other response methods can boast this rate of cross-sell success. The offer to pay for the customer s Fedex and Priority Mail response can be quite impressive. Some marketers, particularly with large donor files, find that they can get double-digit response rates with these two methods.