For example, in business, as in life, character matters. It is real. Four decades into the digital revolution, we live in a world where every sound and image can be manipulated by computers. That makes the potential for deception quite high. But it doesn't change the fundamentals.
Promises are still only promises until somebody delivers the goods.
That's still what reputations are based on. It too is real. The only difference now is that reputations, which still take time to build, can be tarnished more quickly. But that makes trust a more valuable commodity in the so-called virtual world. Unfortunately, the Internet has been tainted by an air of unreality.