The chairs serve a variety of subspecialties, including osteoporosis, and legal and ethical problems in Medicine, prostate cancer in Urology, hand surgery in Orthopaedics, and clinical training in Neurology. Added to the dozens that have been established in recent years, it seems likely that the medical college will be at least 100 academic chairs strong five years from now, in 2003. When the delightful opera star, Cecilia Bartoli, wanted to thank CPMC neurosurgeon, James G. McMurtry, III, for his kindness and skillful attention to her family, the CUHS Development Office was called on to plan an elegant Bartoli benefit at Carnegie Hall. The Italian soprano's talent and enthusiasm inspired other patients to join the tribute with major gifts that could make Ms. Bartoli's wish a reality. I nspiration is important to fund raising.
People do give because they care.
No one asks them. I t's often assumed that a prospective donor will respond better to hints about general needs rather than to an outright request. In reality, the best results come from asking for a precisely determined amount that both meets the need and matches the donor's well-researched financial capabilities. Yes they do. T hey're flattered, especially if the request is for a cause they are known to care about, set at a level that recognizes their ability to meet it, and also adequately demonstrates their generosity.