It is the anticipation and fulfilment of customers' needs taking account of an organization's core competencies. As customers become more demanding, their needs change, new technologies emerge and competition increases, many organizations find that they need to build or enhance their own marketing capability. This workshop takes professionals and managers, with little or no prior marketing knowledge through the basic principles, in a way that equips them to develop their own robust marketing plans. See also the list of wider benefits you can expect from attending this workshop. Features Developed from material used in a university's Diploma in Management course this marketing workshop emphasizes the strategic nature of marketing and how to develop a marketing orientation and commitment within an organization.
Marketing is more than just selling and promotion.
It is about matching capabilities to customer needs. Based on participants' needs - specific variants of this workshop have been delivered to a pensions administration company, an information services unit, as well as in open workshops to participants from many industries and the public sector. Flexible Format - based around core modules, with specific optional modules on marketing services, public sector etc. This workshop is customized for each client and can be delivered in a variety of formats according to the needs of the client and prior knowledge of the participants. Individual modules can be delivered as part of a longer-term education or consulting programme.