Local news media are not receptive to information that comes from sources outside the community. Follow up with more local information in later paragraphs. Make sure all the information is factual and easy to read. The more factual the story is, the more likely it will be printed. Have one spokesperson.
Nothing is more confusing to a reporter than too many people claiming to be the spokesperson.
Assign one person's name to be used on all related news releases. That one person will be the official media relations or information officer for the organization. If you are unsure about what the procedures are, or what information the newspaper or news station requires, then call and ask. If you believe your news has been treated unfairly, tell the reporter, it is usually not done intentionally. If you still have a complaint, write a letter to the editor or station manager telling the true side of the situation.