So, you see, it is much easier to introduce social responsibility to a child, before that demarcation takes place. Take an example from history books. Cruel people, self-centered people may gain a certain fame, but that fame is only temporary. Hitler, Stalin, at one time, they were powerful people, but that power came from their aggressive nature. That fame is not right fame.
Nobody has respect for it.
On the other hand, take Abraham Lincoln or Mahatma Gandhi. Their fame comes from a different side, and a different aspect. People still respect their work. So you see, introduce the importance and the value of goodness. Explain to children how much benefit there is in positive thought, in kindness, and in forgiveness.