Get opinions from some dependable web-familiar acquaintances for this. A poorly designed website sends an unprofessional message to your customers. Web addresses that begin with the name of a free web community simply sound like a personal home page. If your business name is not available, try inserting a dash or coming up with a phrase that describes your business instead. When you're designing a website, always keep in mind that you only have a few seconds to capture your visitor's interest before they move on to the next site.
Many websites are just too confusing.
Make sure that visitors know immediately what it is that you can offer them. Don't limit yourself by putting important information within a graphic,remember that text loads much faster than graphics. If you want to incorporate any information with graphics, also provide the same information as text so visitors don't have to wait if they don't want to. If your website is not quick and simple to navigate then your visitors are history. Visitors will look for this if anything goes wrong with your other navigation elements.