It Marketing has never been more important to the success of commerce than it is today. And, it's never been more abused than it is today. The era of marketing as fun and games, marketing as art, and marketing as an afterthought is over. Sergio Zyman ushers in the transformation. Marketing is serious business, and its too important to be left to the marketers alone.
Marketing is about selling more stuff, to more people, for more money.
It's about rigorous deployment of strategies to grow your business. It's about creating strong and differentiated brands that help consumers navigate the plethora of choices today. Marketing is a must, not a nice to have. Sergio offers his unique observations about who gets it, who doesn't, and what it all means for your business. Whether it's how Southwest Airlines redefined customer satisfaction in the airline industry, to Hertz rental cars owning the business market, to how Taco Bell became better at selling chihuahua's than tacos, Sergio is always on target, entertaining, provocative and motivating.