It is campaigning for appropriate marketing. In other words, companies may manufacture and distribute these products and make health professionals aware of them by providing scientific and factual information. The products are then available to those who need them. Promotion, however, is banned by the International Code. Companies should not promote the use of the products to mothers, health workers or anyone else in any way, be it through advertising, direct mail, leaflets and pamphlets, posters, product samples, free gifts, video shows, lectures or sponsorship of events.
Promotion is about persuasion.