Organizational publications provide a wealth of information.
Here's how to achieve a tasteful product. Don't go overboard Animated gifs, Flash and pdf files are impressive, but use them sparingly and tastefully. If you want color in your newsletter, do it yourself using the color copier at Kinko's and save 50 cents per page over full service. Take advantage of trial offers so you can experiment before you invest money. It's clunky at times, but simple to create a one-column newsletter using the template.