A raised voice conveys nervousness. Coat off, sleeves rolled up, and so forth infer openness, competence and expertise. When possible, eliminate all barriers such as desks and tables. Crossed arms are also interpreted as barriers. Reprinted with permission from Patrick B. Haggerly, a journalist in Washington, D.C, where he covers Congress and the White House and conducts media relations seminars.
More people get their news from television.
Use it as often as possible, combined with radio and print, to get your message out. You choose the location. Choose a place that gives the viewer or the reader a visual image that supports your message. You can and should ask about the topic and amount of time needed. If the reporter asks a question off the agreed upon topic, you can respectfully decline to answer.