We developed teams to create concepts, and marketing and implementation plans. 2001 will be the third year we have worked under a marketing plan. First, we defined outreach. Outreach is a system of related processes that transfer agency values, information, and skills about the activities and mission of the department to its customers to generate and enhance involvement and economic, political, and philosophical support. Outreach is accomplished through marketing of products and services that build personal connections and shared values.
Marketing is simply a tool to achieve measured results.
Each has its own message, target audience, market segment, activities, performance measures, and evaluation. What changes from year to year is either the message or the audience. For example, our first major promotion was a Gamble s quail hunting campaign in fall 1998. This feedback encouraged our continued use of this promotion. So in fall 1999, our next dealer promotion was squirrel hunting.