Furthermore, focus group participants will be more candid in their responses because no individual in the group knows how others have answered. When you collect answers from individuals in a group setting, via keypads, before any group discussion, you will know individual answers without group influence. When the consumer is standing in front of your product, along side of the competing products, it's the individual that decides to take your product from the shelf, not a group of people. Armed with the information of individuals sitting around a table, the moderator can find out more accurately why the answer was chosen and then the group can discuss it. Maintain greater control over your focus group meeting.
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Our system allows you to probe deeper and discover the real reasons behind consumer perception, evaluation, and choice characteristics. If it's media testing you want, Meridia is there to assist you. Our real-time analysis software can test movies and syndicated television shows as well as television and radio advertisements. As the line moves from high to low, good to bad, you instantly see the impact of your medium on the audience. The timeline is visible only to the researchers, not the audience.