He stressed the importance of explaining issues in layperson's terms to help politicians understand an issue and studying the issue for all it's worth, paying attention to weak points the opposition may find in your argument. The message must be honed, accurate, and truthful. Credibility is key. The swine industry often must face scrutiny from the community. Margaret M. Prahl, a defense attorney, encouraged practitioners to use persuasion to their advantage.
Passion does convince people.
This may be why animal rights activists win empathy, often using inaccurate or incomplete information. When lagoons leak or the industry falls prey to animal rights activists, Lois G. Britt, public affairs vice president for Murphy Family Farms, pleads with veterinarians to step to the plate and pitch for public image. The swine industry has realized we need image makers. Business meeting During the board of directors meeting, action was taken on several motions. The board of directors postponed a motion to support the national pork checkoff in its current form.