We re basically the first salesperson they encounter. Then, they go off to buy or consider buying. I think a print ad has to be much more explosive and straight to the point because you ve got to read that headline. There are different ways to reach people, and going at it in many different ways is a good idea. This is great, and I don t have to watch commercials.
People don t really hate commercials.
I think they re perfectly fine with them. We were told that the videotape machine was going to end all advertising. That hasn t happened. Advertising is still very effective on television. We re not in the habit of being interrupted when we re on the Web, but we are in the habit of being sold something when we re watching television.