Message is reaching parents. The goal is to reach one million second graders each year by the year 2000. Program introduced in 1994 to an audience of approximately 1.5 million in ten US cities. The next two celebrations expanded in virtually all locations to an audience of over 12.0 million riders. Program developed in cooperation with the renowned National Safety Council.
Program consists of facilitators guide, handbooks and video.
The handbook and video are available as stand alone pieces. Program available through the Foundation and free of charge to The National Council on Aging members and Senior Citizens Centers in limited quantities. There is a nominal charge for those not associated with The National Council on Aging or Senior Centers.