They indicate to a search engine that a site has value and that it is established. You should test your and your potential Web designer's popularity links. The site should be informative, while being compelling. An attractive site interests viewers, making them want to see more. The layout should be designed so the viewer quickly understands the site s mission.
Most users scan rather than read.
Therefore, you should break your content into easy to ready segments with headings and sub-headings. Graphics should complement the site s layout and content. The site should be designed for the target market, not to impress other designers or surfers. The Webmaster should combine style with the content and mission. For example, while tradition dictates that pages be similar, some Webmasters are using color tabs that link to different color pages.