Sell image, lease power. Then there are the Harley doodads and the clothes line. We've got them. You put the Harley name on anything, charge 30 percent more and sell it. Seacoast, on Rt.
People come in happy.
Business sense McGonagle had limited business experience when he bought Seacoast. I learned how not to treat employees. The company provides 100 percent medical, vision and dental coverage, various incentives and abundant education opportunities, everything from Harley workshops to college courses. I'll pay for employees' education as long as they maintain a B average. As somebody who wasn't a great student, I think education is important whether it's related to the business or not.