It may be more economical to print out of state and then ship to the final destination or have a local mail house mail from there. Postage can be a budget destroyer. Become educated on the latest mailing rates and regulations that became effective July 1, 1996. And be sure the mail house you use is up to date, too. The post office has published a book titled Max It, outlining the latest information.
Marketing is another major budget concern for show managers.
Again, the diversity of our industry precludes any set standard. A small show may budget as little as 3 percent, while a show with 250,000 square feet or more may spend at least 17 percent. Before you create your marketing budget, you must have a realistic and detailed sales and marketing plan. Know your audience. Know what similar shows in the industry are doing.