Both internal and external marketing strategies support relationship building , the eighth universal marketing process. B. Planning for Relationship Building 1. Relationships are based on open communication. Relationships are built on reliability. Relationships are strengthened when the parties stay in contact.
Relationships depend on trust, honesty, and ethical behavior.
Partners in a relationship show they care. To ensure customer satisfaction time after time, a marketer needs a well-developed and thoughtfully implemented marketing plan. C. Developing and Implementing the Marketing Plan 1. The target market. The goals, objectives, and strategies for reaching that market.