Functioning MultiMedia Markets Markets cannot function properly if market actors lack information or one-sidedly gain advantages over their competitors. A lack of transparency impedes market development and damages prospects for innovation and excellence. The EuroPrix project is designed to strengthen the functioning of the multimedia markets by providing an overview of the diversity of products and by making the range of available choices transparent. Multimedia for a purpose What makes the EuroPrix unique, however, is its conceptual approach, its inclusiveness and the category definitions which are linked to the value and applicability of new media for specific purposes. The first EuroPrix MultiMediaArt was initiated by the Austrian Federal Ministry for Economic Affairs on the occasion of the first EU Presidency of the Republic of Austria to strengthen an industry in the making.
Multimedia moves content from one time usage to continuos service.
It is purpose based. All of Europe Being a truly European event, the EuroPrix invited multimedia producers from 30 countries - the member states of both the European Union and EFTA, as well as applicant members of the European Union from Central and Eastern Europe and Cyprus. EuroPrix MultiMediaArt 98 could rely on a co-ordinated promotional effort which is anchored at regional and national levels. In addition, the cultural, economic and diplomatic representations of the Republic of Austria in the applicant countries of Central and Eastern Europe supported the outreach work by organising workshops, press conferences and presentation events. The EuroPrix project combines the invitation to participate in a contest with the promise to promote those products and producers which are chosen as the best and nominated for final selection.