Music needs to shy away from what seems to be the trend and go for something a bit more extreme.
That is why there is Slipknot. Slipknot was the second signing to Robinson's I Am Records, after Los Angeles act Amen. Their eponymous 1999 debut went platinum, thanks in large part to continuous touring, a wild live show, and strong word of mouth. The new Slipknot record is going to go out there and destroy everything, with its vicious sounds and black-metal inspired attitude. This real shit is going to just destroy what else is out there.