The media literate person can describe the role media play in his or her life. The media literate person understands the basic conventions of various media, and enjoys their use in a deliberately conscious way. The media literate person is in control of his or her media experiences. Because American schoolchildren spend more time watching television than they do in school or play.
Media bring the world into our homes.
From them, we learn about war and peace, the environment, new scientific discoveries, and so on. We are dependent upon mass communication for knowing what is going on in our physical, social, economic, and political environments. In other words, almost everything we know about people, places, and events that we cannot visit first-hand comes from the media. We also rely on media for entertainment and pleasure. The cumulative impact of mass media is to unconsciously shape our visions of ourselves.