A company meeting at which employees from various departments of the company get together to discuss problems related to the company's products or services. The development of goals and the strategies the company will use to achieve these goals. The belief that a combination efforts will create a benefit that is greater than the sum of the individual efforts. The group of consumers who are interested in a particular product or service, have access to the product or service, and have sufficient income to purchase the product or service. The cost of reaching one thousand people with an advertisement.
Marketing departments use the CPM to compare sources of advertising with a particular medium.
A marketing strategy where the company segments a market and offers specially tailored products or services to each separate element to increase sales. Marketing strategy intended to make sales by interacting directly with a target market and giving its members a chance to purchase a product or products. The after tax income that is available after paying for food, housing, utilities etc. Paths or channels by which goods move from the manufacturer to the consumer. Associating the advertising of a company, product, or service with an event that will attract the target market for that company, product, or service.