It's a far more major procedure than it appears on the surface. Be careful about what you read into the study. This is one study. Obviously, it caught all of our attention, but I don't think some of the data is necessarily valid because of how it was collected. More than 900 physicians responded, giving the authors a death count of 130.
Plastic surgery is a relatively small community.
When things happen, word does get around. So I do see a tremendous tendency for duplication. It's an elective procedure. It's reputedly safe. It came as a great surprise.