While I have spent many years in this glorious business at a number of things from entertainer to booking agent, and have managed a few very good talents along the way, it comes to my attention that few bands are even aware of what a managers purpose is. Here are some of the things you should know and ask yourself about finding one, or about the one you already have.
Performers have a support team in every phase of their career.
You may start out by yourself, then work up to a manager, an agent, then a lawyer. They are also your support team. The more successful you get, the bigger your team gets. Eventually your team will consist of a manager, an agent, a lawyer, concert promoters, your Artist Development Rep, road manager, a business manager, and others. The manager is responsible for financial planning, long-term career plans, publicity, marketing, and advising.