Ads are sandwiched between programs on television, interspersed with popular songs on the radio, and scattered among news features in the daily paper. This digest provides a basic overview of issues related to advertising and the consumer.
People sometimes complain about the perceived overabundance of advertising in daily life.
While consumers are accustomed to ads on television and in magazines, commercial promotion appears to be cropping up in more and more places. Advertising is also found in some of the free curriculum materials which businesses supply to schools. Each time a new communications technology is developed, merchants are quick to devise ways of exploiting the medium for advertising purposes. Advertisers move rapidly to exploit the commercial possibilities of radio, television and cable. Facsimile machines are now used to transmit ads.