Everyone wants part of the action. Companies spend billions of dollars annually to position themselves on the Internet. Yet e-business profitability remains elusive.
Most companies have yet to turn a true profit on Internet sales.
Hundreds of others have consolidated with other enterprises. They burned through their seed capital and remained unprofitable on their own. Many bricks and mortar companies have the best chance at e-commerce profitability. They have financial staying power. At present, most bricks and mortar company e-commerce divisions are still stuck on the red ink side of the business ledger.