International Commerce International Marketing Internet Advertising Internet Economy Internet Media Internet Prod. Commentary Online Advert. Ten minutes will be spent talking about the bad ones to every minute spent talking about the good ones.
Media planners love to bitch.
However, I can't relate at all to many of the complaints I hear about service. Sales organizations are paying consultants to teach them how to sell to agencies. Because they can't get a thorough answer as to how agencies want to work with them. I can't help but think that it would be so much simpler for agency media planners to be proactive and explain their expectations to their reps. I'm not talking about communication of client goals here.