Make sure that graphics don't get in the way of your lead. If the visitor stops in the middle of the home page to click on a graphic or banner before getting to your sales page, they may never return. You've got one chance to get the visitor's attention and keep it. Make the most of it. Generalization The most effective way of selling on the internet is to personalize your web site to reach your target audience.
Many web sites are general and try to reach everybody.
The reality is that you can't be everything to everybody. The business owners who are successful on the web normally have very specific products or services that target a niche market. Make your site as personal as possible. As you're writing, pretend that you are face to face with the customer. Present your web site in such a way that the visitor feels like he just walked into a store in his hometown.