Whens , and Whos of implementing a Web site. The GAME Plan stands for Goals, Audience, Message, and Effectiveness. These four critical elements are mandatory for any company contemplating building a Web site. Their importance cannot be overstated because they will constitute the foundation on which the site will be built. Just like building a house, the foundation must be strong enough to support the house, AND allow for any future modifications or changes to the house without having to tear it down and rebuild it each time.
Planning is the first step and the one step that most organizations overlook in building a Web site.