The Web is swallowing up classified ads. Newspapers needn't worry. Priced to Perfection Software helps retailers know what you'll pay. The global weakness in technology stocks has brought an overdue sense of reality to the Internet and the companies that are trying to build businesses on the back of it. The Ignored 98 Percent Online retailers are blind to the experiences of most of their visitors.
Most retail sites antagonize almost every person who arrives at their site.
Right now, the average conversion rate of visitors to purchasers, industrywide, is a horrible 2 percent, according to Jupiter Research. The remaining 98 percent leave retail sites because, for one reason or another, they don't find what they want or can't figure out how to complete their purchase. The Next Gold Rush One of the uncertainties with digital TV is whether or not content providers can rise to the challenge of creating innovative programming. The Real Billion-Dollar Man Ray Lane says implementing a Web strategy takes more than fancy software. A single brand experience can be effective in driving customer traffic through both physical and e-channels.