A jumble of images confuses the question. Market research tells us that when alumni think of The Citadel, they are likely to think of tradition, a network of friends who value common experiences, or a sense of personal honor. Cadets think of leadership, self-discipline and challenge.
Prospective students think about academics, military structure or the alumni network.
Certainly all phrases describe a powerful institution that has lasting and positive effects on those who pass through the Lesesne Gates. Conventional marketing wisdom tells us that a college's trademark or logo should be a unifying symbol reflecting the strengths of the institution. A good logo used consistently and without variation provides immediate identification to all constituencies. Therein lies a problem that a campus committee is attempting to remedy. By various estimates, 30-40 variations of logos represent The Citadel in our publications, letterheads and business cards.