Psst, it's the year 2000 . Analog is so '90s. Not a proud moment for American leadership in the technology boom. My point exactly. So how did management get caught off guard by the move to digital.
Nobody seems to know.
There are theories ranging from incompetence to greed. Motorola attempted to hang on to their comfy margins too long. Last October, when Apple started its own series of pre-announced earnings shortfalls, rumors were that Apple missed its numbers partially due to Motorolas inability to produce enough Power PC chips. Maybe Motorola was trying to get back at Apple for its failure to profit from MacIntosh clones. Over the years, Motorola has become synonymous with failed execution.