From here you go south to Kitimat or west to Prince Rupert. A middle of the road price point store, Totem serves all the rugged surrounding territory with a very broad variety of home furnishings. A weekly newspaper covers the district, and Moldenhauer uses every issue, from a quarter to a half page, usually black and white, alternating appliances and furniture. Another weekly is trying to become established. There's good readership in our target area and there's greater longevity with a weekly paper.
People go through the paper's content more, and it stays on the coffee table longer.
We also distribute flyers via the newspaper. A couple of years ago, I flew into Terrace early one morning and my meetings were finished by lunchtime. Back at the airport again to pick up my flight, I discovered that ground fog had rolled in, and the pilot was unwilling to take off. Prince Rupert is on the coast and is a port of call for the cruise ships which travel the Inside Passage all the way north to the Yukon and Alaska. One theory, the schools discuss international, national and local happenings in classes, sparking both the need and the desire for information.