More importantly, a sticky app will succeed only when it's useful enough to keep users coming back. Search sites are still developing the technology but not as much as they are other technologies on the site. Development that has been made is in the aggregating of links, Yahoo-style, to a site's own resources of news, etc. It's not a coincidence that as portal sites adopted sticky strategies, they became hot Web properties. They no longer are letting millions of Web surfers slip through their fingers.
More resident users equals more revenue, and valuation, for a Web site.
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