Columns written by local editors and syndicated writers allow readers to consider informed opinions on important topics. Readers may not agree with those opinions, but can gain understanding by reading them. Editorial cartoons show the artist's opinion in picture form. Finally, the Letters to the Editor section provides the general public an opportunity to voice concerns. Ads use about 60 percent of the space of the newspaper, but account for 75 percent of a newspaper's income.
Retail ads help stores attract customers and help customers decide where to shop.
Classified ads provide a marketplace for readers, with information about jobs, housing, and services.