On lists all the time I see people lauding the writers who can write a book in three months and don't understand the logic behind this. Well, the book, which will has been rewritten and greatly added to will be published by St. Martin's Press in both print and e in January is now entitled How to Publish and Promote Online. Since I covered the fiction angle, it make sense to work with someone who knew what I didn't. And I liked her writing style. They have to buy the above mentioned book in January to find out what they are.
People prefer to give their credit card info to stores they know and trust.
For every 1 book I sold from my site, I sold 100 from the established online bookstores. Plus they handle shipping - I hated going to the post office every single day. I don't think many writers should expect to make money from their ebooks yet. There just are not enough readers reading them yet. The average ebook sells less than 1500 copies.