Introduced a marketing plan to re-position a current product into existing channels, through price changes and promotions. Obtained and evaluated customer feedback on product function, packaging designs, and advertising campaigns. As a result, one program has been redirected. Led manufacturing teams in the development of next-generation products that tripled valve life under severe operating conditions. Developed computer programs to reduce repetitive engineering tasks and improve throughput time, including a database to track valve production and shipping.
Many programs are now standard operating procedures.
Initiated marketing campaign including design of a website, new company brochures, advertisements, and trade-show display booths. Provided sales and service support, both on-site and by phone, to domestic and international customers, suppliers, and manufacturer s representatives. Former Professional Ski Instructor of America Extensive personal travel experience, including Europe and the Far East.