That following might be small locally, but globally it could be huge, since the stations play a variety of music - from dance to heavy metal to Christian rock. Advertising is a bit of a conundrum. The radio advertising market is a distinctly local one. No one has yet proven that a global audience made up of small listening communities can be profitable for advertisers. Banner ads are not the answer.
Many people tune in at home or at work while doing other tasks on the computer.
Many listeners minimize their browser during this time, thus taking away coveted, revenue-generating ad impressions. Meyrowitz believes in the power of personality-driven Web radio. In creating eYada, Meyrowitz built shows around strong personalities. New York Post tattler Richard Johnson hosts a gossip show. Johnny Rotten, former Sex Pistols front man, hosts an off-color talk show, and Bob Berkowitz, former host of CNBC's Real Personal, hosts a show about sex.