With the cost-savings potential it offers payers, subacute care is becoming a necessary component in the continuum of care. U.S. hospitals and nursing facilities are entering the subacute care market seeking patients, profits, and improved position for managed care contracting. For product manufacturers, homecare and contract service companies, subacute programs represent potential new customers. The opportunities in subacute care have not gone unnoticed, however. Already, subacute care is becoming intensely competitive in some U.S. markets.
New regulations are in the works.
In this dynamic business, success will require a thorough understanding of the market, including the competition, the regulatory and reimbursement environment, and the critical success factors. Commonly Used in Subacute Care Units About the author Harry Ting, Ph.D., President of Ting Healthcare Consulting , is a national expert in both subacute care and healthcare market strategy. As Vice President of Marketing for The Hillhaven Corporation, one of America's largest long-term care companies, he helped develop a subacute program targeted to managed care. He also served as Vice President for Strategic Planning at National Medical Enterprises and as a Principal with the Washington, D.C., consulting firm now known as The Lewin Group. This list contains approximately 3,700 facilities.