I was impressed. Donning my reporter's hat, I called Eveready to see if the company had a similar policy. The answer was yes. The tally of companies that stand behind their products to such an astonishing degree, either with lifetime warranties or with total-satisfaction guarantees, amounts to a handful. People cheat bad companies, because they think the companies have cheated them.
Nobody cheats top companies.
That's how Nordstrom, the Seattle-based retailer that is a standard setter for customer satisfaction, sees it, too. The company will do almost anything to make customers happy, even sending United Parcel Service to their homes on occasion to pick up damaged or defective merchandise. Suppose you'd worn them to shreds but were miffed that they didn't last longer. If they came from L. L. Bean, the Freeport, Maine, mail-order company, where an unconditional guarantee of satisfaction has been in place since the company's founding 86 years ago, the company wouldn't argue with you. You'd get your choice of new boots, a refund of the purchase price, or a credit on your charge card.