We totally restructured my job as I became aware of the tangible differences marketing can make to a printing company. We now identify bottom-line benefits of our marketing. We evaluate customers on profitability. We work our database more effectively. We have a sound marketing plan and we can measure the business it draws.
Participants can return each year to complete a new class and earn additional certifications.
MI courses are taught by top industry trainers, educators, and consultants, in addition to instructors from university business-management. Among the many well-known industry experts are Wallace Stettinius, Greg D Amico, and Joe Becker. Their expertise is enhanced by leading industry executives and authorities in graphic arts management, including NAPL staff experts. This knowledgeable and broad-based faculty allows Management Institute uniquely to combine theory with practicality. Another MI attendee, Stuart Seldon, VP and General Manager of Seldon Griffin Graphics, said that Admittedly, I enrolled in the Production Management Course reluctantly.