We see this as good news for both end users and the businesses we will serve. The general audience accessing MecklerWeb will pay no fees to do so, except in the case of optional value-added services offered by our partners. For commercial sponsors, presence on MecklerWeb will be far more cost effective than advertising in traditional media such as magazines and television. While overall end-user traffic will initially be less than can be claimed by some of these traditional media, the markets they represent will be far more focused than any mass medium can lay claim to. The simple answer is they won't.
Most companies worth their salt have a lot more to convey than a product pitch.
Many are valuable sources of knowledge on matters relating to their particular domain of operation. And, in the case of viable companies in healthy industries, these domains of operation usually overlap or intersect with the professional or avocational interests of some community focused on a related set of themes and issues. Bringing the two together is the whole point of MecklerWeb. Pharmaceutical companies have a wealth of material that would be of high interest and tangible benefit to medical practitioners. Similarly, technology companies often have gained objective knowledge about business problems that would be of great benefit to companies exploring potential solutions.