Yankelovich Partners did a good job of deflating Ross Perot's 1993 poll showing strong support for Perot positions on issues such as debt reduction and trade agreements. But the poll gave no clue as to where the cuts would come from or what the social costs might be. One problem with polls is that all questions and answers are usually distilled down to what the pollster says they all mean. This is distilled down even further to a press release that will pretty much determine how reporters treat the story. Another common ploy is withholding raw data from the media, thus forcing reporters to work with some sketchy material and an overstated press release.
Readers have to be their own editors.
Don't look at the interpretation. Look at what people actually said.