Thorough product training enables a Nielsen Direct franchisee to become a recognised specialist able to provide authoritative advice on product choice and use. That's the customer service goal, but one which the customers like. Nielsen Direct meets the need. An ever increasing market With over 200 million vehicles now on the roads, the analysts estimate the total automotive chemical market at more than 200 million. Nielsen Direct is poised ready to capitalise on this huge potential market.
New cars sold to the private and business sectors all require de-waxing and polishing.
In the used car market cosmetic considerations are crucial. Retailers rely on a wide range of specific products to help them achieve the new car look. Nielsen commitment to Research and Development is well known. It's an investment that's kept out product range at the spearhead of vehicle cleaning technology. In our market the demand for vehicle cleaning products is huge and growing all the time.