One very prominent way that this can benefit your company is that often this creates visitors to your Site, who have not previously seen your ads. We're not quite sure. The only time that the particular domain name extension matters a whole lot, is if an Internet user wants to go directly to your Site. Through meta-tags, etc. It is more important that the domain name extension simply be in operation and globally accessable on the World Wide Web.
Most people use search engines to find a variety of products and services on the Internet.
Thus, Market Domains also greatly assist your ability to create traffic to your Site from interested parties. Once your generic market domain name assists Internet users in finding your Web Site with a search engine, repeat visits become easy.