That's why Fedex and UPS market themselves as ecommerce companies for their role. Every product is available everywhere. The gap between desire and purchase has closed. The problem here, and what they fail to mention, is that the impulse has changed. If your price seems too high, they'll go elsewhere.
People are self interested, so are companies.
People need a powerful incentive to change their behavior Sex sells. I'd value this more than the 10 driving principles. Reality is, the method might change, but some things don't. Note the use of the term electronic business. Apparently Business Week readers are too stodgy for the terms ecommerce or even ebusiness.