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Many small businesses use coupons as part of their promotional programs.
The more common ones entitle the bearer to some benefit, such as a price reduction on a particular product or service. Others reward frequent customers for their loyalty. For example, a coffee shop may give each of its customers a card that is punched when a pound of coffee is purchased. Be sure that your pricing supports the cost of this type of promotion. Don't forget that only a small percentage of coupons are actually used.