Artwork - the changes in artwork are frequent. Technology enables more and more sophisticated artwork to be put onto balloons and the techniques improve all the time. Try drawing them. One of Cameron Balloons major earners is also special shape balloons . These have a totally different purpose to the customer to an ordinary balloon.
Ordinary balloons are there to be flown.
Pilots may try to get sponsorship to help defray the cost of the balloon, but they nevertheless want to fly them. Special shape balloons tend to be there to be seen. Companies will use them for promotional materials, trade fairs, balloon shows and so on. The complexity of special shape balloons has increased considerably in recent years and the shapes that have become possible with improved design are now much more sophisticated. Draw the possible shapes of product life cycles for these two products.