I started my advertising career at a small 3,000 watt radio station licensed to Havana, Florida. A tough sell for a young college graduate. Seven years later I had CHR, Country, and the popular Adult CHR formats added to my repertoire.
Radio is fun, energetic and topical.
Station DJs generate incredible loyalty, and advertisers reap the benefits. Below, I'll share with you some of the pros and cons of radio buying. This is one medium that responds well to last minute changes. Today's stations are engineered to reach specific demographics, and constant listener feedback keeps them current. It's inexpensive, and easily altered if prices change.