Research indicates that public radio is an excellent public relations tool.
Listeners have a positive image of companies that support community radio and report their purchasing decisions are positively influenced by such support. Reach a select audience WVUD's listeners are a diversified group of people who share many common interests and life-styles. WVUD provides programs for groups ranging from kids to senior citizens and targets audiences, including ethnic minorities, that are ignored by commercial broadcasters. Senior citizens have above-average disposable incomes. They support businesses that support them.