Many online businesses expect to expand internationally by targeting countries.
But one country may comprise several markets. Your new, exquisitely designed Web site just went live. You review the traffic logs and find that 20 percent of your traffic originates in places identified as co.jp, .ca, and .ch. You scour the report for insight into why some countries are at the top of the list. You wonder how traffic from and sales to visitors from that country would increase if you translated your site into Japanese, Canadian, or Swiss.