Involves the practical application of the principles and concepts of marketing between business organisations to achieve a competitive advantage. An optional course of study for this subject involves a study tour to an Asian country. This subject has been prepared to meet challenge. Designed to provide one or more students with the opportunity to undertake a special marketing topic which is not currently offered, and the Marketing Group can accommodate, or to take advantage of special circumstances, such as the availability of a visiting lecturer with a relevant specialisation not covered in standard electives. Availability of Electives Electives are offered on the basis of student demand in each semester.
New electives are always under consideration based on new demand and availability of staff.
Participants may apply to study other subjects offered in other disciplines within RMIT Business or the University. The course is generally developed around part-time study. The Stream B study program is not offered on a full time basis and therefore is not available to overseas students. The full time Graduate in Marketing runs over one year. Subjects are normally held in the evening during the week and incorporate a variety of alternative study modes such as classroom teaching, study syndicates, intensive sessions, workshops, residentials, weekend seminars, student conferences, computer simulations and study tours.