We set up reciprocal agreements with clipping services in each state. If you need weekly and often small local daily newspapers, a clipping service might not be able to do the job. Weekly newspapers are our bread and butter. The clipping service calls and says, 'They won't send it to us,' referring to the weeklies. Small companies like Grossman's don't get a lot of clips in any given month.
Mentions are local and sporadic.
And, if he's missing another three or four clips because the clipping service is not aggressive enough to snap up the weeklies that Grossman counts on for mentions of his non-profit clients, he's missing half of his clips. Recently, Grossman had a client called Clubhouse, a vocational rehabilitation center for people with mental health problems. When you get wrong clips on a regular basis, it shakes your confidence, and then you begin to wonder how many they are missing, he says. I'm thinking of starting my own service. The clipping services don't charge enough.