They help people make informed choices. Without them fewer books, magazines and other publications would be sold or used. Labeling information that is electronically distributed presents certain technical problems along with unusual opportunities. Nicholas Negroponti distinguishes between information, and information about information. Labels are information about information.
Ratings are just one form of labeling.
It is obvious that providing content information about television programs poses many problems. But not providing it leaves us with far greater problems. Consumers must be provided with enough information so they can make informed choices. Content information and labeling technology in particular, must be provided to help parents gain control over their children's viewing. Providing content information for television programs is simply an extension of labeling requirements to include a product that has extraordinary influence on the lives of everyone in this country, indeed, everyone in the world.