Print and broadcast media outlets generally have three goals - to inform, to advise, and to entertain. The easier you make it for the media to attain these goals, the more likely you are to receive media coverage. Several characteristics make information newsworthy. You always have a better chance of making the news if your story is based in the community, centered on a local program or individual. Widespread appeal .
Recognizable names attract media attention.
A local angle to a national story . When planning events and activities, consider the most appealing way to present them to reporters. Types of Media Each type of media unique characteristics. It is important to understand the differences between them when determining which forms are most appropriate for getting your message out. Newspaper reporters spend a great deal of time learning about and explaining complex issues.