I spoke a bit with Stephen, who filled me in on some of the background on the company, and later had a chance to talk a bit with Rick on some of his experience. By providing the consumer with the right information at the right time, we also have the ability to reduce the rate of product returns.
Product returns are a major source of drag on the financials of most consumer product manufacturers.
In addition to our instructional capabilities, we also enable the manufacturer to establish a connection with their ultimate customer. We are also providing the manufacturer with an opportunity to sell extended warranty revenues, by bundling this service into our interface. As such, I had been working with some incredibly energized clients who jumped out of bed every morning , sprinted to work, and set about to change the world. Through a mutual friend, I was introduced to Rick, who had been developing the idea for our company. We immediately set about developing the business plan for the company and began to raise the seed capital to get our business up and running.