The Bureau also found that ad revenue for consumer-related products reached 30 percent of the total. The survey also showed a significant shift of revenue toward ad sponsorships. Media revenue sees double-digit growth Marketers deciding on developing Web sites to market products and services would do well to add a little fresh media and original content to their sites, given the public's consumption of those types of entertainment.
Media companies continue to be a growth industry.
This is the third year in a row that entertainment, media, and communications companies have seen double-digit growth percentages. Operating cash flow was up by 15.2 percent, a large improvement over the previous year's 9 percent increase. Cash flow is seen as a key indicator in measuring growth in an industry that is primarily ridden with debt. Insiders claim this is the first step in taking the company public. Jupiter will reportedly use Gartner's money to open bureaus in Western Europe and the Pacific Rim.