User and task analysis is the process of learning about ordinary users by observing them in action. The time for user and task analysis is before any design begins. The results of the analysis should be used to create an information architecture, navigation system and labeling scheme that make sense to users. It makes sense that customers who can find what they're looking for easily and quickly will be more likely to conduct a transaction. Ease of use also builds customer loyalty and thus greater profits over time.
Most corporations are concerned about how their employees utilize their time.
Designing efficient, intuitive interactions on corporate intranets will mean less time away from other important tasks. Reduced costs associated with design, development and maintenance. By gathering user data early in a project, it's more likely that designs will be right the first time, thus minimizing the total project time and resources required. Reduced costs associated with support, documentation, and training. The process of two or more parties making business transactions or exchanging business information electronically.