Worn over a lifetime and passed on to future generations, platinum is the jewelry metal of choice. You can feel and see the difference. Platinum is heavier and more dense than other metals and it has an elegant, rich, white luster. Platinum shows little wear and thus offers precious stones greater protection. Purity Platinum is pure.
Platinum is hypoallergenic and resists tarnish.
An experienced jeweler can assist you in selecting platinum jewelry that will bring pleasure to you and the recipient for years to come. Rarity Platinum is rare. To produce a single ounce of platinum, a total of 10 tons of ore must be mined. In comparison, only three tons of ore are required to produce one ounce of gold. Rarity lends platinum its cachet.