As you design or redesign your Web site, you can do a lot to engender customer trust and confidence by following several simple guidelines. Your place in time and space First, let people know who you are in time and space. Last week we were fine-tuning a Web site which specializes in sales of high quality kitchen and bath fixtures.
Products cost several hundred dollars apiece, and are worth every penny.
I asked one of the partners of about putting his picture on the Web site. He demurred, and I can understand why. I'm not the handsome, dashing person I would like to be, and so for a long time I hesitated to use a photo of myself. In my case, at least, the photo isn't there for vanity but for business. A photo of my client's physical store location in New York City might have had the same effect.