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We've definitely seen an upward trend in the number of visits to the site and downloads of software, which we use as one method of obtaining sales leads. In this case, you want to get the customer in the habit of paying for your service. You usually just find bottom feeders who want something for nothing. I would recommend that you do a thirty-day money back guarantee instead. This allows people to try your service without unusual risk, but weeds out those who are not serious.