Operationalization gets down to specifics, taking up crucial questions like what specific elements of communication will be studied, who will be studied, where, and so forth. Research is methodological, self-correcting, and replicable. Instead, communication research has the problem of constructing research using people. Research is methodological, replicable, and self-correcting. After the research is conducted, then we need to analyze what we found.
Research is methodological, replicable, and self-correcting.
At this point, the study has been conducted and the data analysis is complete. Research is question-oriented, cyclical, and cumulative. Literature reviews are an important part of conceptualization, and are the life blood of good scholarship. Good scholarship means knowing all the relevant existing knowledge, i.e, published research that has already been conducted. Before we inadvertently re-create the wheel, we should know what others already know or have done on a topic.