Colors help form images and images evoke thought Joshua Saul Draft Colors help form images and images evoke thought. The way some thing or someone looks is part of how we treat them. Humans have basic archetypal associations between color and objects or people.
Modern archetypes exist as well.
In modern America, the colors white and black does not solely represent light or darkness. Black and white represents ways of life and how people are treated. These colors are opposites on the spectrum and often represent racial conflict. The terms black and white have become categories in America. The color black is often referred to as the color made up of all other colors.