When it comes to the wireless Web, the rules of Internet advertising do not apply. There is no leader in the wireless advertising field, and the fight for first place has yet to begin in earnest. The space is there to be taken, and the tactics in the wireless advertising game are at odds with the standard Internet advertising rules.
Marketing meets advertising With the new devices comes new lingo and new issues to face.
Think of it as the convergence of marketing and advertising. The screens on non-PC devices are tiny, the bandwidth is not much larger and the big attraction is entertainment, not information, Suh said. How people use the wireless Web is fundamental to how advertisers need to behave in this medium. However, there are two universal rules emerging for wireless advertising, Suh said. Any advertising on a handheld device must not interfere with the user experience.