Theresa Steig, a Seattle-based consultant working in the areas of marketing, sustainable agriculture and community development, will discuss brands, labels and tag lines and how they can be used. She will present a variety of marketing models, review the interests of various consumer groups and describe businesses that are successfully using brands and labels in the marketplace. Carole Stevens of The Food Alliance, Portland, Ore., will talk about her organization's approved sustainable farming certification and marketing program. Jonda Crosby of the Alternative Energy Resources Organization, Helena, Mont., will discuss her organization's Montana Grown Food Directory. Participant discussion of identity preserved marketing and the potential for regional marketing partnerships will follow.
Registration includes a catered lunch featuring local foods.
The workshop is sponsored by Rural Roots, the Northeast Washington and Northern Idaho Cooperative Extension Small Farm Team, the University of Idaho Sustainable Agriculture Program, the Washington State University Center for Sustaining Agriculture and Natural Resources and the USDA Western Region Sustainable Agriculture Research and Education Program.