In our zeal to think beyond traditional parameters and maximize our bottom line, one often overlooked activity is the meeting. In large and small organizations, the meeting is typically considered inefficient at best.
Organizers often don t know how to plan and conduct such an interface.
These internal meetings are frustrating and costly in that they affect the overhead in your company. Learning the Hard Way I remember a series of meetings that I had with a prospective customer early in my business life. A printer asked me to interface with her to help a prospective customer understand the printing and publishing process. I was told that we would be providing camera ready art to the printer who would manufacture the book. I participated in three meetings over a two-week period.