Positions make assignments to staff, determine and control budget for projects, establish and ensure adherence to production schedules. Positions in this class also perform functions including executing the writing, producing and directing the agency's most technically complex television, video, film and multimedia programming. Programs include informational, educational, and promotional themes.
Productions require a wide range of artistic and technical abilities.
Positions also review incoming television and multimedia requests to plan and carry out activities for the utilization of production facilities and purchase graphics, musical rights, talent and other services contracted for production, program sale or licensing purposes. Conceive and recommend innovative visual styles, program formats and presentation modes in the conceptualization, design and implementation of the presentation of complex ideas. May market or coordinate marketing of live broadcasts, video, film or multimedia for distant learning, conferences, and promotional products. Serve as the department chief with overall administrative functions in support of a medium sized unit. Positions supervise and evaluate the performance of staff and perform the full range of employee relations functions, including hiring, disciplining and establishing performance standards.