Using the ideas from Part 1 of this section, develop the message that you want to use in your recruitment campaign. This is an organization that is developing young people on the field and off. We're looking for people that care about kids and love this sport and want to be part of an exciting organization. If your YSO is formally aligned with Positive Coaching Alliance as a PCA Affiliate, stress that in your materials, as it may give local journalists an angle for writing a story. Research the options for getting the word out in your area.
Many newspapers have a weekly section on physical activity opportunities.
Find out what is possible and write a notice that can appear in each. Get recruiting notices out well before you will need coaches. After the notices are sent to the local media, follow up with phone calls to make sure they were received and will run, and to see if there is anything else needed. Resubmit your notices every week until you don't need any more coaches. This can be a hook for your media notices and a way for individuals to check you out before they have to decide.