I also agree that not all of the steps in the process are equally critical for the small business. Some can be reduced, while others are critical. Let me outline what I think is critical and what is less important for the small business. I would also like to describe the changes we have made in StrategyLeader TM Lets take each step of the process. Step 1 describes the business .
Mission describes what business the company is in.
In fact, they are even more critical for the small business to assure they know where they generate their revenues. I recommend that you skip value chain analysis and vision for now. The value chain is not relevant to the small business. Vision can be addressed when you get through the process. Step 2 requires a selection of the key segments.