This also seems to be sorting itself out. My worry is that we are getting too standardized and missing out on some creative ad shapes and positioning. Sponsorships' defy standardizing since the word isn't really defined yet but there is certainly potential for a new Internet advertising paradigm or two in there somewhere. Privacy Privacy is a big issue right now and is getting big media attention. I like Privacy.
Privacy is good for small children and cuddly animals and whales.
Most people like the idea of Privacy but don't really care too much about the daily issues. Just as the noise about the safety of credit cards on the Web has died down a bit, the privacy thing will too. The net cyber-cash type companies never really took off because, for the most part, people decided to go ahead and use credit cards on the Internet. Incredibly, people are quite willing to go for Amazon s 1-Click deal. People aren't all that worried about personal privacy either.