The Internet is the most powerful medium for marketing communication ever invented. With the click of a mouse, prospective buyers can collect information about your business unhindered by distance or time. If the Internet is as potent and as versatile as we envisage, why is it that so many businesses remain suspended in the ethers of cyberspace, waiting for the sparks of e-commerce to ignite their Web enterprise. The answers to our multi-billion dollar questions cut to the core of Internet marketing. Clearly, CEOs such as Amazon's Jeff Bezos, Priceline's Jay Walker, Excite's George Bell, or Salon's Michael O'Donnell all possess a strong will to win.
Prosperity is still their first priority.
The paradigms have shifted and the metrics converted. Internet success today has very little to do with earnings. Bill Gates was once asked to name the individual he admired most. In the No. 1 spot was Gates' Seattle friend and colleague Craig McCaw. Gates explained that McCaw was able to persuade investors in not one but two different industries to pay attention to proxy valuations as opposed to traditional valuation metrics.