And that's when multi-application cards have to pull their own weight. Issuers are going to have to load up a chip with added value consumers find useful. That's when the market will begin to see what a microprocessor on a card can do. For 30 years, The Nilson Report has been covering global consumer payment systems. David Robertson, its president, sees the smart card in the United States as largely a marketing device to differentiate one card from another in a saturated marketplace.
Nothing ever goes away.
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