Technical services deal with acquiring and preparing materials. User services deal directly with people using library facilities. Also assists in writing final project reports. Works for market research firms, advertising agencies, manufacturers, and retailers. Studies include analysis of sales records, surveying attitudes and opinions, and test marketing.
Positions exist in market research firms, advertising agencies, manufacturing, and retailing.
Under direction of an Account Executive, coordinates the efforts of interviewers, tabulators, and coders in conducting a market research study. Employers include market research firms, advertising agencies, manufacturers, and retailers. Works for candidates or interest groups during political election campaigns. Frequently leads to permanent positions with political organizations or officeholders. Works for specialized preservation services firms.