According to projections, employment in marketing, advertising, sales, and public relations occupations is expected to increase much faster than average between now and the year 2005. The high demand for marketing personnel is based on several factors. More service firms, non-profit institutions, political candidates, and others are applying marketing principles. The rise in foreign competition and the attractiveness of many international markets are resulting in the expansion of many U.S. firms. And an increase in new technologies has also created more marketing opportunities.
Many organizations employ advertising specialists.
Because the industry is so competitive, it is very difficult to enter. Compensation for entry level positions in advertising is generally lower than other entry level positions, but increases substantially as one moves into management. In addition to experience, account manager positions will generally require a MBA degree. As a result of technological capabilities and lifestyle market opportunities, direct marketing has enjoyed substantial expansion. Graduating students with skills and interest in both marketing and data processing are likely to find excellent career opportunities in direct marketing.