The course will also be valuable for students majoring in the Journalism and Public Relations tracks. This course will provide students with first-hand knowledge of broadcast advertising, both through direct study and practical lab experiences. Students will study the history and practice of broadcast advertising, and will also create their own commercials, using lab equipment supplied by the Communication Department. Participation in class discussion is invited, encouraged, expected, and will positively affect your grade. Lively discussions will require that assigned readings are completed in advance.
Regular attendance is required.
Attendance will be taken on a daily basis. Examinations will be based on assigned readings, class lectures, video presentations and discussions. They will be given once, and cannot be made up. Students will work in groups for some assignments and these will be presented to the class. All written assignments should be neatly typed.