There s obviously more demand for preservative-free options. There s enough health-conscious people to support a store of this size. The market for natural and organic foods has exploded across the country, as evidenced by Wild Oats success, because consumers are becoming more health conscious, according to both Weidenmiller and Aronson. But the two local stores attribute their success to different markets. They re a large group of people who have heavily influenced this nationally.
People have different reasons for shopping for organic food.
Some people point to varieties in the alternative foods, some the taste, while for others it has become a health issue. There are a number of reasons for people selecting organically produced foods, but one reason is that they have lost confidence that conventionally produced foods are safe and good for their health. Some also feel organically produced foods taste better, and they have the disposable income to make selective choices. I tend to shop in a regular grocery store, and I tend to eat conventionally grown fruits and vegetable. Kendall s main concern is moldy fruits and vegetables that can cause mycotoxins, a microscopic toxin that can be produced from mold development that can be highly carcinogenic, or cancer causing.