His restaurants serve 18,000 to 25,000 meals every day. Just a few years ago, MacPherson says, Vegas restaurants were subsidized by the casinos. Forty percent of the meals were complementary, a perk for gamblers. A restaurant couldn't profit. Well, think about it.
Planes fly into Vegas from all over the world, all day long.
And with the resources MacPherson has at hand, he can get his 20 cases of blackberries everyday, or whatever produce he needs from California or South America. Fresh swordfish, ahi and opakapaka come from Hawaii. At Bellagio they make their own sausages and pasta, squeeze their own carrot juice, bake everything fresh. It's a level of effort the new Vegas visitors are willing to pay for, MacPherson says. We've never had any resistance because they know what we're putting on the plate.