Gary Poster, with essential assists from Galyn Norwood, Phiroon Phihakendr, Jose Quijada, Pavandeep Kalra. You can receive a free newsletter by e-mail. Discretionary spending of time is another matter.
People seem to have far less of that.
That's the theme of a lovely campaign for The Thymes, which features women soaking luxuriously in their tubs to showcase the company's health and beauty products. Print ads often suffer in comparison to TV commercials because they can't display motion. But this campaign capitalizes on the strength of photography, as each shot captures a moment of blissful stillness. Wives and mothers are notoriously prone to guilt about taking time to pamper themselves. The reference to Mr. Garage directs a preemptive strike against any such hesitation.