Project has potential to generate income through marketing. Project has potential to attract funding. There is grant funding available for this project. Project will increase institutional prestige. Material is in a subject area which has been neglected in other digitization efforts.
Material is from an institution which has had little involvement in digitization initiatives.
Project will raise the skill levels of staff. Project is in keeping with policies at an institutional level. Project has aesthetic appeal. There is sufficient hardware to perform the digitization, either in-house or via a vendor. There is sufficient software to perform the digitization, either in-house or via a vendor.