Applying this to what you are doing with the car phone campaign, you believe the simplest means of combating the social evil of car phones is to go after it directly. Perhaps this problem should be examined by Mr. Murky and the folks at the Center for the Application of Reverse Psychology in Life in Harvard Square. Suddenly elected officials who have the same viewpoint lose their jobs because the general public thinks that you are wackos. Suddenly, the motoring public senses that something is wrong in the cosmos because the wackos are FOR something they are doing.
More people kill people using car phones.
We go back to the way things used to be when people drove their cars and used the telephone at home or the office. All we sane people have to do is stay off the road for a few weeks, or drive very defensively for a while. Perhaps there could even be a new bumper sticker to promote this activity. Let me know if you have any success with this idea. If you need to fund a research grant, I may be interested.