Insurance is what farm policy is all about. Farmers need simple, crop insurance plans so they know what they're buying. Just because you're using risk management tools doesn't mean you're managing risk. Market speculation is not risk management. Educators must find a way to reach producers who have dismissed risk management tools.
Risk management is too often limited to insurance and marketing.
Farmers actually need to think of other things such as life, disability and liability insurance, and more. Many farmers dismissed crop insurance years ago and haven't looked at it again. Insurance, financing and marketing are all quickly coming together into integrated products. These are well-tailored, but complex. Their goal is to handle risk, which he defined as the variability around an average.