Fire up the computer, buy what you need and leave the car in the garage. What some consumers find a bewildering maze Chad Little sees as a business opportunity providing cyber-shoppers a road map to the Web. The information then is broadcast to a network of merchants.
Merchants size up the customer's request and decide whether to respond.
Surfing time is kept to a minimum. Internet newcomers, he said, might find the job overwhelming. They simply don't know where to start. They don't know how to do it. The company operates out of the Arizona Technology Incubator, an organization that supports fledgling high-tech companies.