This is a request, and your fourth thought they have to remember and consider. Focus each of your marketing vehicles on only one thought each. Most business owners want to kill 6 birds with one stone. It can t be done. Any time you ask your prospects or customers to take some action, you are going to be met with resistance.
People are busy.
They will take even less effort for someone else, especially a business. They won t do that. Your customers are not going to take the time and effort to file your Discount Certificate away for future use. Any Discount Certificates you provide for 'future' purchases will most likely end up in the trash, or lost. You are asking your customers to think of someone who might have an interest in your products, and then have them speak with those people about your product.