So now your company has a Web site. It is important for your company to promote your site or you might end up sitting home alone. Promote your URL in all information that is sent out to investors on fact sheets, annual reports to shareholders and investor kits. Advertise in trade publications that are read voraciously by sell-side analysts. Post your home page or investor relations address in any and all press releases.
Most press releases issued through a commercial wire service go to hundreds of online databases.
Anyone reading that release on a Web-based browser can click through to a corporate Web site with the touch of a button. This is no easy feat but it can be accomplished through the newly introduced Virtual IQ service from PR Newswire. Companies are learning that they can use the Internet to make their lives easier. The World Wide Web lets them reach out to even more investors, both institutional and individual, more cost-effectively than ever before. And in today's hot stock market environment, it is important for companies to position themselves in the most positive light and make themselves known wherever their key audiences may be.