And it doesn't even take credit cards. The show has reminded content providers that people will come back week after week for good trivia. Ironically, the site isn't exactly textbook e-business. I have no real strategy, I don't take credit cards and I don't use the latest Web technology. Paquet says that writing trivia is a lot harder than it sounds.
Questions have to be fun, they have to be well written and they have to be as accurate as possible.
You have to write very carefully to highlight a question's 'wow' factor, without leaving room for alternate answers. It's a tricky business. Paquet's customers fall into two categories. Some, however, ask him to write custom questions. I'm doing a hush-hush project now for a contest that will be run by a very, very large American media corporation.