You read the interview now go check out the book. The book that cracks the lid on the spawning American design scene. Tim Power Patrick Chia Marc Newson Boym Design . New technological products are now built to be responsive and become partners instead of being just possessions. Products can be created with personality, a language, gestures or even philosophy.
Products can now expand with technology and become more than just the idea of a form or finish.
Products can be more than a brand identity. Products can now be a creation of life. With new technology we are able to focus more than just on beauty, quality, economy, market opportunities, corporate identity, or cost efficiency. Now we are also faced artificial life, interest, content, understanding or even relevancy.