Dr. Weinberger is a top-rated speaker. I am happy to work with you to customize a presentation. The Web is a global conversation, and this is transforming the way business and markets work. Instead, markets want to talk with the people inside your organization who actually care about your products. Likewise, networked workers route around the formalities of the org chart.
Marketing aims at getting an unwilling public to do what the marketer wants.
The chief weapon has been the control of information, selectively broadcast to selective demographic slices defined by what they have in common. But now we have the Internet. Customers have discovered that they themselves are the best source of information about companies and products. We speak to one another in authentic, human voices, expressing our point of view as individuals. In other words, we're the opposite of what shows up in demographic slices.