The company encourages parents to take the training so they can provide for their own children, by providing a substantial discount.
Parents train right along with professional providers.
It isn't necessarily less expensive to do the training yourself rather than go through an outside provider, because unless you live in Colorado Springs or a portion of Florida you have travel and hotel expenses on top of training expense. Children with major problems need the full-blown program and a trained tutor to administer it. In terms of home-based programs, Audiblox combined with Reading Reflex provides a low cost alternative to BrainSkills. My then 9yo dd got dramatic gains from PACE, but not all children do. It's impossible to fully predict the benefits of any therapy, including PACE, because the children going into it have such varied abilities and problems.