Aggressive Internet startup companies are establishing digital brands overnight that threaten the sales of more traditional brand names.
Physical brands are popular because of their personality, presence, and performance.
On the Web, the Web experience itself constitutes the brand. Take a serious look at Amazon , Priceline , E-bay , and Dell Computers . These sites have a number of commonalities. Don't view the Internet as just another distribution channel. View it instead as a new medium with its own capabilities and distinct opportunities.