The customer is free to pursue other alternatives such as legal action. The basic policy of the BBB is to refrain from recommending or endorsing any company, product or service. This is done to ensure continued public trust in our fairness. BBB members must meet certain standards to qualify for membership and to remain a member. Many Bureaus publish their entire membership lists, or you may request a list of Bureau members in a specific business category.
Reliability reports from most BBBs also state whether a company is a member.
Better Business Bureaus could not exist without their business members. Their dues and volunteer support provide the means for the BBB to maintain its programs and services. However, to maintain their neutrality, BBBs do not endorse or recommend businesses or what they sell. The BBB is concerned that allowing members to advertise their membership may result in the public erroneously taking that as an endorsement by the BBB of the company. If you have an opinion on this issue, please let us know.