Prospective customers that qualify receive instant decisions regarding account approval and, in some instances, purchasing power. Throughout the application process, an approved customer can choose among several offers that best meets their needs. Upon approval, customers can select a card design, join a reward program, transfer a balance and pick account enhancements such as credit insurance. Customer service is persistent through the entire application process including the availability of live-chat messaging. Nextcard''s application process and attention to detail set the tone for a loyal customer relationship by making the experience personal, easy and fun.
Research indicates that customers select credit cards based largely on price.
However, customers maintain a card relationship based on getting a consistently high level of customer service. That means a company must consistently respond to customers needs in a timely manner and be able to resolve the customers query or need. Such customer care must be readily accessible throughout the site and supported offline as well. Nextcard demonstrates its understanding to providing customers with persistent and consistent customer service delivery. Nextcard customer service greets consumers as they enter the site, throughout the application process and into the customer area.