One doesn t know. You may work very hard to get into each search engine and still not reach your target market. I like using local business directories, reciprocal links on sites related to your practice areas and other efforts geared toward your target market. Your emphasis should be on getting in front of the eyes of prospective clients. Existing clients, too.
Reciprocal links are VERY important and do two things.
When a search engine looks at all the sites in its index under the keyword of bankruptcy, they also take those sites and see how many other sites have link to it. The one that has the most reciprocal links gets the higher ranking. The search engines use the theory that the reciprocal links indicate a higher value of the content on that site. This is not always true, but that s the theory used. This is called link popularity .