Customers and account representatives then access those data marts via the Internet. Prior to Sagent, the company had limited decision support capability. Most reports were produced by programmers, lengthening the time required from request to delivery. By then, the data could be dated and the products and opportunities in question well on their way to obscurity. Sagent's fully integrated products for both building data marts and accessing them via the Web have allowed CellStar to provide improved customer service, respond more quickly to market conditions, and close more sales.
Results are both fast and accurate, providing critical support for decision making.
Sagent's Internet capabilities have allowed us to distribute information more quickly and cost effectively than traditional methods. Power users in each department create standard reports overnight, rather than the two or three weeks previously required. Redundant reporting has been significantly reduced. Information is accurate, giving management a sound basis for decision-making. Most importantly, the company is able to offer these same data access capabilities to customers, who can use Sagent to access their own data via the Web.