Many projects run into trouble because they lose sight of the simple story.
When projects do lose the simple story, they often stall out due to over-complication, or the customers end up with unusable designs. As discussed in an earlier article , many software and website projects fail. They end up vastly over budget, way behind schedule, or do not see the light of day at all. One reason why this happens is the constant pressure to complicate the project. The answer to the problem is the simple story.