The direct mail piece does not have to be overly expensive. The point is to attract attention and make sure that the mailing gets read. There are many ways to pique the prospect s interest in the mailing. Put a message on the envelope, use unique colors and sizes of envelopes or postcards, insert something in the envelope to make it lumpy, or any inventive technique to draw attention. Keep the design and content simple.
Prospects receive an abundance of mail daily.
Once you have caught their attention with the envelope or postcard, get to the point quickly. You want the reader to get the message right away and not have to read large quantities of text to understand. There is nothing worse than raising a consumers interest and not giving them information necessary to contact you. Direct mail is an ideal method of raising consumers awareness of your business without breaking the bank, and with any luck your business will be on their mind when they are ready to make a purchase. All Rights Reserved.