AKA - Don't try to be all things to all people. Respond in a hurry. Don't kid yourself about skeletons in the closet. Understand the rules of the game. Turn weaknesses into assets.
Repetition is good.
Have a plan and the guts to stick with it. Bonus Do's and Don'ts Take your work seriously, but not yourself too seriously. Have a little fun or you'll probably go crazy. At one of their editorial meetings, they had an idea - let's publish our list of the 10 dimmest bulbs in the Congress. When the magazine hit the newsstands, one of the Congressmen on the list was outraged.