Dr. Jakob Nielsen, Distinguished Engineer at Sun Microsystems, has been studying the good, the bad, and the ugly of Web site design for the past four years, and by now he knows all the pitfalls. Don't base your site design on the company org chart. It's natural to want to divide up the work that way, but it doesn't help visitors to your site who are looking for fast answers.
Most users say they dislike animations.
Some assume an animation is an advertisement. Face the fact that a site must be kept fresh at all costs. A Web site is as costly to maintain as it is to build. Budgeting 100 percent of the initial cost for upkeep is a good rule of thumb. Find out how.