Traffic counts are available from State Road or Transport authorities and estimates of vehicle occupancy for different types of roads are also available from the same source. All counts provided from this information should be for one way viewing. Such traffic counts do not include pedestrian audience which may be significant when sites are within the CBD or at a retail shopping location. Occupancy varies by location but is generally between 1.45 and 1.75 per vehicle. The national organisation of the advertising agency business which represents agencies of all sizes.
Members are responsible for the major share of advertising placed in all media.
Acts on complaints received against advertisements or commercials. The council is autonomous and maintains strict independence. The prime function is to provide direct public access for complaints against offending material. As in other media, it is the space available for sale at a given time. Backlit or standard two sheet poster.