The loss leader is the business pricing model to get the job done. The consequences of even a slight misjudgment in using this pricing strategy could be devastating to your business. Today, we see a more modern version of this pricing strategy being used by supermarkets and clothing store chains. The objective in these cases is to lure the customer into the store with a loss-leader. Other than the Fortune 500, few companies price optimally.
Most companies leave money on the table.
This scientific approach to pricing a product or service takes all the guesswork out of the process. Click here for more information . 2001 Ideas For Marketing.