A study of the principles of advertising and the role of advertising in marketing. Areas covered include campaign strategy, use of media, use of behavior sciences in advertising and branding, labeling and packaging. Students develop an advertising plan and execute their plan using print media, radio and television commercials. Principles of salesmanship are analyzed and related to marketing ideas, services, and goods both in the consumer and industrial market. This course focuses on developing a comprehensive plan of customer service by establishing standards for customer response.
Material applies to profit and non-profit organizations and to all types of business.
This course is designed for persons interested in exploring the field of retailing as a possible career. This course focuses on the uses of multimedia technology through the combination of text, audio, and video. Emphasis is placed on the use of these technologies in a marketing application. The student will be required to develop a multimedia marketing presentation. This course is designed to enable the student to understand and apply the principles and techniques necessary for effective visual merchandising.