Franchising has evolved from the early days when franchisees acquired a known corporate image, but little in the way of practical business advice. Today Steers' franchisees buy into a tried and tested corporate image, national advertising, market-proven recipes and a complete business format. Group expansion is limited only by the availability of suitable store sites. The beauty of franchising is that franchisees fund your expansion - new store openings represent little or no claim on the group balance sheet. Owner-managed businesses always perform better than businesses where the owner is a passive investor or mostly absent from the business.
Many prospective franchisees lack the capital and business experience.
Franchisees and their staff are put through a thorough one month initial training programme in food preparation and presentation procedures, customer relations, marketing, business and financial management.