The goal was to run the studies on high traffic pages. The smaller boxes represent the ad locations on the screen. The name of the company whose ads were shown is given above the boxes. Each column then represents the page and company. Each row represents the ad location being shown on the web page during that week.
Results Listed below are the results from the study.
Hypothesis testing was used to test the statistical significance of the results. View hypothesis testing calculations. The links to the illustrations of the advertisements contain both locations in the study on the same page. Data was collected at each location for approximately 1 week. Current users may be accustomed to the standard ad placement across the top of the page.