These need minor touching up to be considered objectives. The school must specify its relative emphasis on teaching, intellectual contributions, and service. Our current workload document has a flexibility discussion which I think addresses this adequately. The school's activities must be consistent with its mission. We're way out of line here.
People continue to think of their job in terms of static teaching, research, and service tasks.
People don't pay attention to the mission. Some recent resource allocation decisions seem counter to mission. Build in points where these documents are periodically referred to and reinforced. Revise the reward system so as to reward mission contribution and not simply task completion. The workload document is a big start here, but the document by and large is not used.