Do not repeat negative words or questions. Your job is to make your point. While it is necessary to correct misinformation, do so quickly without getting angry or defensive and then move on to YOUR message. Spend a few moments with the reporter before the interview begins. Give them an overview of the story and guide them toward the key elements.
Reporters often ask leading questions because they are fishing for information.
Help them understand the story so they can explain it in a simple concise manner. Always remember that you are the expert. That is why you are being interviewed. Although you have a prepared message, the reporter may ask questions that are not on your agenda. Do not ignore the questions or respond with no comment.