Most people tend to skim a poster. They first look at the title and the pictures. Only then might they try to read the rest of the poster if they think the material is interesting. The relationship between text and graphics is especially important. The text should be placed so that it can be gone through systematically, point by point by the reader.
Posters incorporate visual combinations of images, lines, colour and words.
The main heading should be brief, to the point, and designed to capture interest. Simple, eye-catching words around 20 mm high are recommended to make sure that the words can be read from a number of metres away. For maximum legibility, use capitals with lowercase lettering. Visuals are the focal point of a poster. Photographs, illustrations, diagrams and charts can all present the same information in different ways.