They are impressed by status symbols, titles, and other perks. In many ways they are similar to the newly-hired, young brokers in their first job on Wall Street. This past year the status symbol of choice in New York City was the Lincoln Navigator, manufactured by Ford Motor Company. In emerging markets it becomes especially difficult to practice good business ethics when many of the people from other countries with whom they deal are unethical. Nevertheless, profit is not a dirty word.
Profit drives both ethical capitalist and the riskiest investor.
However, the educated observer can distinguish between the two by the different approaches each takes towards investment. Today, investment monies flow to countries that practice good business ethics. Professional investors put their monies where transparent accounting methods and political, social, and economic stability can be readily observed. Those emerging markets with poor conditions and poor ethics end up with limited capital interested in investing. These markets become limited to GDR's, high interest government secured bonds, and in-country investors.