We used to know where the line was. Now it seems everything is up for sale. I'm sure you've also noticed the ads running across the top of Be Dope. I'd even sell a bit more ad space if the opportunity came up. What I won't do is turn every pixel of possible space into billboards for other companies.
Moderation is a term lost to most people today.
This thought crossed my mind as I got into line at my local supermarket and noticed the movie advertisements pasted on to the plastic bars used to separate on person's groceries from another. But at least that is obvious. What's worse is seeing products and movies become closely intertwined as, say, the last James Bond. For a while, I thought the biggest scheme would be to hire a bunch of astronomers to find a comet for you. The idea being, of course, that the person who discovers a comet gets to name it.