The Morning Call is always looking for more and better ways to serve our readers. Through this guide, we hope to provide individuals and groups with practical tips for increasing coverage of their organizations in The Morning Call. This guide was designed to answer questions our readers ask most often. The cardinal rule in news coverage is that the end result must be interesting to our readers. The first, the only, the smallest, the largest, the most, etc.
News releases are the tools most often used to share information with newspapers.
The release describes what you would like the public to know, alerts editors to potential stories and reminds editors about upcoming events. Although news releases are not used verbatim, they can be the spark for newspaper stories. The lead should answer the most important questions about the event. Be sure to give complete names, titles and places of residence, and double-check that they are spelled correctly. Give the exact location.