You must also focus on improving your click-through rates by marketing to people who fit your site's 'demographic', or target audience. While any traffic may be good traffic, if you are going to promote your site, you need to identify who it is you are trying to sell to, and then try to appeal to them. Since a lot of internet promotion is free, many marketers tend to take a scattergun approach to advertising, and fail to get their message across to the right people - those who are likely to buy their products or services. The most overlooked forms of advertising are the traditional ones, like newspaper advertisements, business cards, brochures, and press releases. Remember that your potential clients do not spend their whole lives in front of their computers.
Most people still read newspapers, magazines, trade journals, or even their junk mail.
Many internet marketers are so enthralled by the potential reach of the internet that they forget to market to the people in their own street. Since many traditional promotional methods cost money, you are forced to think about who your target audience is, because you have to make decisions about the effectiveness of your advertisement, such as in which newspaper, or column, or day your audience is most likely to view it. Don't forget to include your URL and email address in all your promotional material. The most effective form of online promotion is getting your site listed in search engines. However, unless your site is ranked in the top 20 to 30 listings under your preferred keywords, it is unlikely that many people will find it.