It damages the credibility of those of us who actually can get results, through hard work, ingenuity and insight, technology, and ethics. That's what it gets down to. My business is building traffic for other people's websites. I do it individually, with great attention to YOUR industry, YOUR clientele, the strengths of YOUR way of doing business. Here are some of the things I do for my customers.
Most activities happen every week or every month.
I discuss your market with you and do some research of my own. I submit your site to the search engines. I use a combination of submission programs and hand-submissions where it's critical. But submitting is only the first step, despite what some people tell you. I submit individual pages as well as the home page, whenever the subject matter allows it and the search engine accepts it.