Now, as more and more of what people do takes place in teams, meetings become the setting in which most of the really important work gets done. I see this everyday in my own work and life. The simple fact is, some of our peak experiences as people take place in work groups. A wind comes along, it blows away the clouds, and you can just feel the energy in the room. One of my main roles is to create useful linguistic distinctions for people.
Organizations call meetings for lots of different reasons.
And it turns out that different kinds of meetings require different kinds of conversations. If you're not clear about the kind of conversation that you should be having, then your meeting probably won't achieve a clear outcome. The group acknowledges that it has come together to generate ideas, not to make decisions. The goal is to maximize creativity. The goal is not to reach a final decision but to narrow down a field of ideas or options.