You are not prowling around the edges of society. You are at the center. You are America's heart and its conscience and its hands. You have a moral duty and a legitimate voice. Be a good communicator.
Muddy messaging is activist error number two.
Yes, the press reported riots instead of rhetoric. But part of the reason for that is that the activists involved failed to put out a clear message. You have the skills and tools to do that, broadly and relentlessly. Use the force of the internet. Be clear and publish.