The mechanics of building a car and the mechanics of building a company overpower the players and even though there are many scenes of the Tucker family, the gleamingly brilliant paint finishes of the spiffy Tuckers leaves their portrayal in shadows. But this is amazingly evocative filmmaking of the period, and that alone makes the film a thoroughly enjoyable experience. Keeping with the promo film feel. I think the smarmy portrayal of the auto industry bigwigs makes them more cartoon and less potently evil. The shots at big industry are leveled are too heavy handed.
Production design is outstanding.
From the mural work to the clothing, details capture the era with uncanny confidence. The photography of Vittorio Storaro is stunning. Chiaroscuro lighting alternates with bright brochure images. Camera movement is elegant. However, even though the moody, lighting is wonderful, it's not really in keeping with Coppola's own blueprint of the promotional film.