That will help them better understand your message. The best layout and writing can be undone by poor artwork or photos. So don't be too clever. Too many newsletters wander away from their purpose and are cluttered with too many graphics. Print your master copy on a laser printer, not a dot matrix.
Puffy rhetoric is another turn-off.
It results from too much hype and too few facts and numbers to support your statements. Avoid using any photos with alcohol or inappropriate body parts displayed. Its okay to talk about the social activities but balance the newsletter with stories of other activities. These newsletters are seen by wives and friends also.