Cut your losses is touted to stimulate fear. You bought higher but now they need you to sell lower. The shorts have taken it too far. The volume is increasing and the price is not effectively dropping. A stalemate occurs.
Personal attacks increase.
Threats of legal action, SEC involvement, and yes even death threats increase. Increased secret IDs are employed to increase the cluttering, personal attacks and the distortion. So begins a string of lies that run for as long as one's stomach can take it. Any new news will be hit it hard by shorters to kill any interest. Watch the volume not the share price.