Readership includes all pastors, denominational leadership and local church lay leadership.
In a typical Review the front two and back two pages are from the local annual conference, in my case Florida. It is the part that most people see and read first, so most of the time you have rather innocuous articles about nice things. All nice fluff pieces to pacify any money giving seniors who might be concerned about some of the more radical discussions of the general church. I have even been on the front page of the Florida edition after my trip to Cuba. Once the outer wrapper has been removed, you move farther away from main-stream into the dangerous whirlpool of the liberal spin of the General denominational view point.