That's when we got bogged down in Environmental Impact Reports which have been plodding along for more than a year and which still have several months to go. With the Highway 56 - Interstate 5 interchange complete, it is our position that in the absence of legal authority to continue the closure, the road MUST be opened. On February 8th, in response to our call for action, the City Engineer and City Manager, in concurrence with the City Council, decided to cease the temporary closure of Sorrento Valley Road. According to City Engineer staff, work necessary to reopen the road is expected to be completed within 30-45 days of the starting of work. It is merely the cessation of an unlawful closure.
Much work lies ahead to keep the road open on a permanent basis.
But let us savor our victory now before we resume our efforts. Thanks to Bill Beckman, Elliot Parks, Collins Development, the San Diego Regional Economic Development Corporation, the Greater San Diego Chamber of Commerce, and many, many others for their tireless efforts in support of our sustained advocacy campaign to reopen Sorrento Valley Road. Your patience, endurance, and hard work paid off for ALL of us. This is the tactic that Greenpeace used so effectively in Europe where they got one supermarket chain to agree to boycott GM products, and pretty soon every other supermarket had to follow suit. It is critical that Frito Lay reverse its decision be reversed, or other food manufacturers will have to follow suit, or face the brunt of all the adverse publicity Greenpeace and similar groups can muster.