Just after I had mentioned that AltaVista is going through a lot of changes these days, they release yet another piece of news. This time AV is rubbing elbows with New York Times Digital , NYT's Internet division. The latter is to provide headlines to the AltaVista's search results pages. These headlines will be placed above the results that come from the index, which means that our sites are again pushed a little lower down the page. With the rate they are going, users will soon have to dig pretty deep in order to find the standard search results under all of the links from GoTo, NYT and other third party providers.
Many people run multiple sites under one domain name by using subdomains.
Jill Whalen of the Rank Write Roundtable discusses this issue at the Search Engine Guide , so those who are running more than one site might want to take a look. Personally, I'd recommend coughing up the cash for separate domains instead of trying to use subdomains, even while you can certainly be successful with subdomains as well. If that is the case, then you might want to go over to PromoteNewz for some details on the Ask Jeeves sponsorship program. Merle has written a small piece that gives you a good idea on how the system works. The article is OK, but unfortunately it doesn't contain information on how cost efficient the program is.