Then think of another news website. Then, pay attention to their layouts. Think of a major portal. Then think of another one. Then pay attention to their layouts.
Problem is, most major sites are getting to look similar.
Now, before anyone assumes that this article will be on slandering cookie cutter sites, I must change their view. Although designs are becoming similar on many major sites, the sad thing is, is that it's a good thing. Let me explain. Now, instead of having to relearn a new interface, he already knows that the chopping cart in the corner means Add to Cart, he already knows that to Order books you just click the button, and he already knows how to navigate the site. Now let's look at the alternative.