Use printing styles that set you apart. More traditional and professional firms use engraving. It's similar to blind embossing, but it adds ink to the raised letters. Your Best Bet Get samples of everything, lay them out, and see what works best for you. Use a top-quality printer.
Printers are the link between design and reality.
The difference in price between good and the best is minimal. Select the best. Remember, this is a one-time investment in your image, so make it count. Add something unusual. A different size, a fold, your mission statement on the back, a creative title - these can be the final touch that sets you apart from the competition.