Thank you Jean, for inviting me to speak before such a well heeled group. People here seem genuinely interested in making good online - figuring how to reach the large audiences. I am an example of personal publishing empowerment. As I sat down to frame my talk, I realized I have a pretty bleak message for large scale publishers.
Mass media requires passivity while the net resoundingly rejects it.
This technology promotes decentralization. Force feeding the net public heaping spoonfuls of what you think is tasty will fail - even if people have a choice of spoons. People want to talk to eachother, if they are going to read something, they want it to be vibrant and heartfelt. Even now, large media has a hard time with both of those - in the future, on the net, they will grow lifeless and useless faster than ever. Force feeding the net public heaping spoonfuls of what you think is tasty will fail - even if people have a choice of spoons.