In addition, MAID will transfer Internet access to 4th Network which includes Europe's largest in-room entertainment provider. These new partnerships will provide the nearly half of business travelers and one third of leisure travelers currently using online services the access they desire on a global level. Ad Bidding With FlyCast Media buyers and advertising providers alike should enjoy the flexibility of a new service provided by FlyCast Communications. The new real-time media buying service hopes to negate the need for rate cards for Web ads. The dynamic pricing approach is designed to maximize ad budgets for advertisers and revenue for Web sites.
Media buyers can identify optimal placements for each target audience and message.
Similar to an auction, ad space is purchased by the highest bidder in a real-time environment. AdAgent tracks user cookies and stores the information into databases for tracking and analysis. While the final product is not due until April, beta tests are currently underway with Internet ad agencies including BBDO and Fallon McElligot. Cyber Promotions is planning to launch the first spam-friendly ISP in the nation March 17, 1997. Critics are in an uproar over the attempt to legitimize electronic junk-mail.