We lobby to protect the snail darter. Bad money drives out good. Hoard old words as you would gold coins in a financial bubble. Await the eventual crash. Some day you will be able to buy 100,000 hours of prime time advertising for one inscription by Alexander Pope.
Poetry is spin in behalf of causes remote from wealth and power.
Well made lies pro bono publico. Even the poets, disdain it, or praise it, as useless. Stalin, Hitler, Mao, Pol Pot, and every PR hack knows better. Propagandists have learned more from the Ancient Art than have poets and professors. We have advertising so as not to die of the truth.