In the meantime, I'm bugging bands for their artwork, what they want to put on it, I just really put it all together. Then, I usually spend two months after it's out basically mailing, I probably send out 150 copies of that to all sorts of indie 'zines. I sent the A Planet for Texas and Superstar Rookie CDs out to college radio in four states. The frustrating thing is so much of what I send out, I never know what they're doing with it. I venture to say at least half of it probably ends up in trashcans.
Nothing ends up in trashcans, they end up in used record stores.
Exactly, but you got to do it. I'm a lot more in touch with what's going on understand anyway because I get so much. I always have something to read. I try to do an ad that has the whole catalog, I've got ads coming out. I'll get letters from kids in Iowa, that kind of thing.