For small merchants who can't afford a site, it's a way of creating a Web presence. We're bringing a new party to the game that a lot of companies currently ignore. The thinking is that small businesses are going to be the next big wave going online. In writing the business plan, Do explains, they concentrated on where, how, and to whom localRewards could deliver value. The corporate customer cultivates customer loyalty.
Merchants increase their bottom line.
And consumers benefit from substantial savings. Another objective was building a sustainable business. That profitable model attracted the attention of the contest judges. Everything is changing so fast that you will never have the perfect strategy with the perfect technology with the perfect marketing opportunity with the perfect product. The localRewards business plan built upon a lot of the real-world experience Anne Stanton gained with her family's company.