An Integrated Marketing Communications Program - Overview Master of Science In Integrated Marketing Communications Loyola University Chicago Today's marketing environment is changing. It's more competitive than ever. Increasing numbers of companies and products fight for sales and profits.
Research shows that much of the money that companies spend on marketing is actually wasted.
New technologies such as marketing databases and the Internet are changing the rules of the game. Rather than looking at each of these communications tools individually, however, the program focuses on how companies can use them synergistically to attract and retain customers in a maximally effective and efficient way. Loyola's Master of Science in Integrated Marketing Communications program is specifically designed for students planning to specialize in marketing communications careers. Unique Learning Opportunity Loyola's Master of Science in Integrated Marketing Communications program is specifically designed for students planning to specialize in marketing communications careers. The program is part of Loyola's nationally ranked Graduate School of Business, and students have the opportunity to take courses from throughout the school if they have the desire to do so.