Management values good problem-solving skills in employees. Trouble-shooting experts are esteemed consultants. Marketing researchers labor to find out why something isn't working. Employees who can fix what's broken receive promotions. Managers talk about the importance of how an organization handles failure, but just as important is how it handles success.
Many organizations handle success by breathing a sigh of relief, and focusing on the problem areas.
If it ain't broke, don't fix it. And while there's a lot of wisdom to that saying, it's incomplete. Good direct mail people do this all the time. They'll have two versions of the same letter, but one includes a special insert and the other doesn't, for instance. They measure what worked, and apply that knowledge to their future efforts.