Traverso also suggests getting input and asking questions. Furthermore, according to Traverso, customers won't tell you when they're dissatisfied or what they want if you don't have it they'll look elsewhere instead. 5 Know what you don't do. This will help you define your target market. It will also help you stay true to your initial endeavors.
People grow and take their eye off the ball and forget their plan and core competency.
6 Talk about your business. Traverso believes in forming the habit of talking about your business every where you go. Other beneficial moves stem from this habit, including speaking at every event possible and encouraging satisfied customers to pass along your name. Learn from the competition. She also stresses the need to be familiar with how competitors operate and what makes you different from them.