After temporarily disbanding in the 70s, the organization returned in 1980 with a professional staff and board of directors as Enjoy the Arts. Perhaps the most attractive element to any entertainment option to the student and recent college graduate crowd is affordability. ETA has established relationships with nearly every major theater and arts group in town, so its membership is as diverse as the mediums it promotes. The ripple effect is that more 20-something faces are showing up in audiences at such places as the Aronoff Center, Playhouse in the Park and the Ensemble Theatre. Young people are themselves, in some respects, a minority audience where the arts are concerned.
Many groups recognize the disparity and are enjoying the direct benefits of audience growth.
The ETA program is the most effective tool we have in the arts to continue this developmental trend. The Cincinnati Enquirer , a Gannett Co. Inc. newspaper.