All customer contacts are tracked and management can monitor the situation and ensure that your organisation's efforts are coordinated and cohesive. Forecasting in some organisations often relies more on instinct than intelligence - what somebody thinks should happen, or desires to happen, coupled with some wishful extrapolations from incomplete or dubious data. Other organisations are basing their forecasts on comprehensive data built up by systematically tracking customers and segments. Barracuda can take you from mystics and chicken bones or outright guessing to accurate forecasting and management decision making to be based on fact not intuition. Forecast statistics and guesstimates like these abound, and are fuelling the e-commerce gold rush.
People expect instantaneous answers to their questions.
They have to know all about your products and services, what you have in stock, when you can get that product or service to the customer, how much they are going to pay, and so on. And if your organisation can't provide answers in the customer's timeframe, you are going to lose them to one of your competitors who can. The days of keeping information in card indexes and filing cabinets, and relying on key sales and logistics people are soon to be a thing of the past. Improving your organisations business processes, pleasing your customers, making sales and providing excellence in services means moving to e-commerce systems. Barracuda can help you take your organisation into the e-commerce age and streamline your business processes by automating tasks such as prospecting, proposal generation, online quotations, literature fulfilment, contact management and so on.