Quotation Use quotation marks for all quotations of no more than seven lines of copy. Longer quotations should be inset and marked to be set in smaller type and should not have quotation marks. Doublespace inset quotations. Include page number where quote appeared. Quotation marks should be used to set off a word of unusual meaning or an unfamiliar, excessively slangy, or coined word the first time it is used.
Quotes are unnecessary thereafter.
Abbreviations When in doubt, spell it out. Also, do not use contractions. Numbers in the millions and above should use a combination of digits and the appropriate word. Do not begin a sentence with a digit. Use digits for percentages.