Therefore generalisations for example ' Libraries are keeping pace with technological change ' or ' Libraries provide valuable service to our multicultural community ' are not suitable opening statements - these statements are good to back up initial statements about specific, new developments. You may not have liked the opening comment on bookworms in libraries but it interests readers more than the subtitle of ALIA media kit . Always use the active voice rather than the passive voice. Active voice statements are active . Passive voice statements are passive .
News is active.
Bureaucracy is passive. Perhaps contact national newspaper librarians for tips as to individual newspaper staffers you can target. ALIA will send promotional material to newspaper librarians so that they can display posters or balloons, postcards. Radio stations - see media guides and use local knowledge to arrange radio space for interviews. Television - will need exciting pictorial opportunities to get television coverage.