However, it can be a confusing place to shop for such things. Though many retailers in this area have embraced new technology they've yet to upgrade their sales routines. Log on and you find yourself in the land of the old-fashioned hard sell. There's lot of screaming about low, low, low prices and lots of promises that you won't find anyone cheaper.
Price is important, sure.
But with these sorts of big ticket items, information is also crucial. When it comes to actually browsing products, detail is often hard to find. Whilst you don't expect the pyrotechnics of the fashion sites, it's surely possible for some of these sites to come up with display techniques that give people more of an idea of what they're trying to buy. If you want to buy a TV or a washing machine, I'd suggest you do some research before - either offline or on the net. Alternatively, you could even try some of the American sites - there's a wealth of consumer data available online over there.