If you are lucky you have received some management training, benefited from some mentoring, and had a few good role models to emulate. These three components are core building blocks of success, which create a solid foundation upon which a manager can build.
New media is different.
It often has none of these building blocks to offer its managers. New media companies are generally small, start-up companies whose resources are spent on tools, marketing, and survival. These companies struggle with explosive growth and strong competition. Almost of necessity, management is less by process and more by gut and wits. A manager should always know why she was asked to manage.