One of the most interesting things we have learned is that public awareness of biotechnology remains low despite extensive media coverage. It is important to put biotechnology in a historical context. Survey results show that groups vary in their attitudes about biotechnology. Respondents who are male, better educated, younger, and less religious tend to be more positive about biotechnology. However, the major influences on acceptance are knowledge level, awareness of benefits, confidence, and trust.
People are interested in learning more about biotechnology.
They want to know why it is used, as well as its safety, benefits, and other issues. People will ask the same basic questions about biotech-produced food as they ask about foods available now. Then people will want to know about nutrition, safety, and cooking techniques. How the product was developed will be irrelevant for most consumers. Survey results show that providing factual information builds more positive attitudes.