I could chide these marketers as spinmeisters who reinvented the banner to keep their jobs safe. But truth be told, those of us who have been leading the e-marketing revolution have known for years that banners build brand awareness. Banners are useful for building brand because of the repetition factor. You can place the banner on many targeted sites and people to gain attention. People see it once and it barely registers in their minds.
People see it again and read it seriously for the first time.
People see it one more time and pay attention. People see it yet again and recognize your logo and colors. People see it again and remember your slogan. People see it one more time and rank you as a leader. People see it again and wonder if they need the product.