Information isn't chunked. Often product descriptions appear as a painfully long paragraph, rather than being broken into several shorter paragraphs. Subheads and shorter paragraphs would do a lot to make the site easier to read. Although it doesn't make sense for retailers to duplicate or attempt to replicate product information that can be found on a vendor's site, it's questionable whether visitors should be sent away from the retailer's site. Although a lot of product information is available at the site, it doesn't offer editorial interpretations or recommendations.
People are willing to pay a bit more to buy from knowledgeable, local retailers.
A page listing various films doesn't satisfy as much as a page of film recommendations prepared by one of the store's staff. With the exception of the lead item promoted on the home page, no prices are available on the Web site. This sends the message that the store is more expensive than its competition. Conclusion Eagle Photo is within shouting distance of offering a prototype Web site for local businesses of all types to promote themselves to niche markets of specialized products. All that's needed for total success is the development of on-going interaction through email and the development of an online community to maintain the enthusiasm that customers feel when they visit the store.