As we move towards the 21st Century, new media advertising opportunities abound. This in turn has served to weaken the audience reach and cost effectiveness of many traditional advertising mediums. Yet radio still remains one of the best ways to reach and influence consumers when they are most likely to purchase a product or service. In an era when target marketing has become the watchword for every product or service, radio's unique targetability represents a tremendous advantage.
Radio is everywhere, and reaches virtually everyone.
For the advertiser as well as the listener, radio works around the clock and throughout the year. In this information age, radio's position as a first source of news is unmatched, especially here in Camden County, Georgia where newspapers publish on a weekly schedule. And in today's increasingly competitive marketplace, the time-sensitive connection between the radio commercial and the actual purchase of products and services cannot be overlooked by any serious advertiser. The list of reasons is long but authoritative research confirms . . . This is important because the more time spent with a medium means a greater opportunity to reach and motivate that customer.