It also means having a strategy for responding to criticism from detractors. The issues management program has been building a network of contacts with spokespersons from a wide range of organizations that include reporters, university food, animal science and environmental specialists, lenders, retailers and human health experts. When an issue arises, this team is provided background and are informed of the Cattlemen's position or response. This approach has proven to help assure balanced news reports. NC members benefit from being a part of a large group.
Members receive price breaks and can obtain all types of insurance from one agency.
This program originated in the early days of the Nebraska Stock Growers Association, as cattle theft control was a primary reason for starting the organization in 1888. This reward was paid for the conviction of a cattle theft in the Broken Bow area in the fall of 1993. In order to make effective breeding decisions, producers must be able to monitor cattle performance. The Nebraska Cattlemen, working with the National Cattlemen's Beef Association, provides a tool in which to aid those breeding decisions. Objectives of the comprehensive, broad based educational program include disseminating information concerning environmental laws and regulations to the cattlemen of Nebraska and alleviating consumer and public concern regarding the environmental compatibility of beef production.