That would be unlicensed practice. For the licensed group, you cannot say that what you do is within the area of another licensed scope of practice. For example, an acupuncturist cannot say she offers chiropractic services. These distinctions arise from the way in which complementary and alternative health care services and products have been distinguished from the practice of allopathic medicine or healing within the biomedical model. In the path towards an expansion of the patient's right to access and to choose from all forms of healing modalities, states have are struggling with definitions.
Regulations are the primary means of patient protection and are within the police power of a state.
It is because of these distinctions that the jeopardy of making a false or misleading ad can occur. Even though practitioners see much overlap between the various disciplines regulators must and do draw lines. By clearly understanding what the distinctions are in the activity that is licensed and what the specific scope of practice entails, you can steer clear of a second major way of making a false statement. If you are unsure of what your scope of practice is, you can check your state licensing statute, the state licensing authority or your professional association which may have this information for you. As for your ads and promotional literature, the above guidelines will help.