Create your own online version of your store, aimed at local customers. Interview the local high school quarterback, take his picture, and ask him what his five favorite books are. Run his photo, and discount his list, on your website. Feature a local author and find out what part of your area inspired them to write their book. Ask if you can post their email address on your site, with their photo and quotes, so readers can interact directly with them.
Most authors love to get fan mail.
Have your travel section select a destination of the week, and work with a local travel agent to put together a fantasy trip, complete with guidebooks. Promote your website in your store and vice versa, and send out email press releases and newsletters. These are just some ways that your Web site can respond to local readers and keep your convenience-happy customers loyal. A sk Authors for Support. Authors would support the idea, because attendees would be more likely to buy books.