A good rule of thumb is two people on duty for each 100 square feet of exhibit area. Increase the Value of Your Promotional Items. If you display your promotional items on your counter, many people will walk by, pick one up and then keep on going. By keeping a few of them in your hand or your pocket and only distributing them after a demonstration or conversation, you place a higher value on them. Give a Demonstration .
People love to be entertained, and demonstrations are a good way to attract an audience.
Demonstrations also allow you to show why your product is superior or different from the rest. Whatever your product's advantage is, demonstrate it. You're sure to get a response. Work the Crowd. If you're in the middle of a demonstration and new people approach, acknowledge their presence with eye contact and a smile.