The leaflet calls on the recipients to come over with members of their families. At the end of the leaflet he solicits donations. I feel very sad that such practices still continue in parts of the Muslim world. Basically, such a practice is an outright indictment of the state into which Muslims of the world have sunk. People are encouraged to travel from their homes to take part in this week-long deception.
People normally celebrate the birth of a child, but they are sad when someone dies.
In this instance, we are told that it is the death anniversary of the man which is celebrated over a week. If that man had any great contribution to the cause of Islam, I am not aware of it. He was no scholar of standing. Otherwise, his writings would have earned him recognition in other parts of the Muslim world. We are told that after his death, he continued to hold a highly respected position.