That is not new only, it is also sensational. They lost functionality because of the Memory Effect. The only reason for the development of NiMh batteries was that they are not affected with Memory Effect. We have the better solution.
People have many methods to waste energy.
After the battery is fully charged, the Lytron charger starts with a controlled trickle charge. The trickle charge is exactly dosed, in order to get best performance of the battery be charged. 1.000 charging cycles are stated by the manufacturers of batteries. 500 cycles are yield with common chargers. You can not imagine the gigantic amount of used batteries.