This seems to me an appropriate way for a free society to deal with this question. The principle involved is, when two solutions seem equally fair and free, go with the simpler one. This leads to the question of government regulation of business. Recently, the Big Case has been Microsoft and Bill Gates. Yes, I do.
Monopoly business is the antithesis of the free market.
Not even close. What Microsoft does is what every other business in the same position would do. It is using its strengths to moderate its many weaknesses. I should mention that there is one class of problem that more control is usually helpful. In these situations, quite rational people will choose to pollute as a simple matter of cost.