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Many radio stations stream their audio, and that has some value.
But the challenge is to create content on those Websites to keep people on them. The exclusivity to live events that the SFX assets bring to Clear Channel s radio stations will provide the Websites with another valuable piece of content that other local Websites in the market don t have exclusivity to a broad range of live entertainment and sporting events. In radio, content is primarily a local phenomenon driven by local DJs and local personalities. They divested those stations, approximately 100 stations, to a number of radio companies. Cox Radio was one of those companies that bought stations out of the divestiture.