He has received several awards for his work. He is currently finishing a new book, Digging Deeper , which is about the new science for understanding consumers. Professor Zaltman is codirector of the HBS Mind of the Market Laboratory, which is supported by several major corporations. In its depth, variety, and staying power, the Harvard Business School Executive Education experience is unlike any other in the world. What sets HBS apart are the myriad dimensions of learning offered, especially its often-imitated case study method.
Participants analyze case studies individually, in group discussions, and through team projects.
Putting themselves in the positions of the managers involved, they must analyze facts, define problems, compare alternatives, formulate solutions , commit to an action plan, and sell colleagues on the merits of their respective positions. Debate and interactive discussion are integral parts of the case study experience. In addition to case studies, faculty members use multiple learning approaches tailored to fit their teaching objectives. Comfortable amphitheater-style seating encourages optimal interaction among participants and faculty. One of the most powerful forms of learning is peer-group interaction.