And it didn't work. The institute had Albert Einstein and no one else. They had to go to meetings again. They had to decide on promotions, and they had less time. Once you have time to do everything, you sit in an easy chair, you read journals, and you don't do anything.
Pressure is very important.
The pressure we're feeling now is a great thing. I think it will help us change the world. At SEGA, we set up our game-development teams all around the world. You may have heard of Sonic the Hedgehog. Living and breathing innovation is absolutely critical, particularly when you're dealing with young people, whose culture changes every 15 seconds.