Develop strategies for creating revenue streams through the Web site including banner ad sales, affiliate programs and new services. Provide business analysis integrating strategic planning with practical tactical implementation. Develop online customer service applications, processes and procedures including measurement tools. Prepare project documentation including project plans and application specifications. Create process flows, data mapping and high-level data models and turn them into site architecture, navigation, labeling, interface design and page level structure.
Project manage significant development projects.
Develop and execute processes, marketing programs and campaigns to drive traffic to the site through direct marketing, PR, affiliations and other co-marketing programs. Establish standards and guidelines for all Web content, including style guidelines. Determine production and maintenance processes including work flow between client departments. Create and manage project and maintenance budgets. Provide strategic Web consulting to other DMA departments.