By Laurel Delaney, MBA Technology has allowed a new breed of entrepreneurs to cross borders and go global instantaneously. Too often, Internet marketers know how to capture, but not how to keep, new customers. Welcome to the world of global e-marketing. The new way to reach customers is to come up with ways to lure them to your web site and, meanwhile, fire off as many e-mails as possible. Humanize your global e-marketing efforts.
New technology creates tremendous stress along with opportunity and convenience.
Weary after a long working day, home Internet users will log on, kick back and keep clicking, just like a remote-wielding channel surfer sprawled out in front of the TV, until they fall upon something that holds their interest. They expect better quality, lower prices, expedient innovation and irreproachable company reputation, all right there online. Offer something of interest. Keep it fresh. Keep it simple.