And that's where the advertising agencies have it all over radio. We'll run four more on weekends as a bonus. There's a process you can start today, that brings more value to your station than avails. Advertising agency AE's have been offering this expertise for years and, in the process, convinced their radio counterparts to avoid the client's creative dollars. It's a trade off.
Radio gives up rights to the expert title in exchange for receiving part of the buy.
Radio doesn't have to work too hard. We'd like to hear from you. Here's our Visitor Count .