This set the stage for marketers to think of ways to sell that would be more successful than aggressiveness. They developed the notion that they would be better off developing products that consumers wanted, and that marketing these products would become much easier. This stage marks the advent of consumer orientation and the development of many sophisticated marketing research techniques to convey consumer feedback to the manufacturer. This new responsibility of marketing helps explain why the discipline plays such a central role in our economy. This is not to undervalue the other two pillars of the economy production and finance but it points out how important marketing has become as a link between these two functions.
Marketers initiate economic activity when they obtain information about consumer desires.
Marketing communicates this to other sections of the economy. Then when the goods and services become available, marketing makes sure that they are distributed to consumers. This makes the discipline the only money-generating sector in the whole economy. Therefore, modern business begins with marketing a detailed knowledge of customers wants and needs and ends with marketing customers satisfaction. Marketing considerations influence or dictate every step between the beginning and the end.