This summer, I took a scouting trip to San Diego and Santa Barbara. Outfitted with local street maps, bus schedules, comfortable walking shoes, and a smile, I spent six days looking around, talking to strangers, and getting the sense of places I'd never been before. All via planes, buses, a train, a trolley, and on foot. Then again, I might, especially if I continue to spend time in either city. A charming fantasy, you're thinking .
Marketing stops when the project begins, and public relations begins when the project ends. . .
Marketing and public relations never stop. And they start the day a firm opens its doors. In my experience, design firm principals let out a huge groan when reminded of this reality. The answer is that there is an effective process for increasing your firm's visibility in the marketplace. The comforting news is that there are consultants who specialize in this type of marketing and publicity service for design firms, so you don't have to do the work yourself or assign it to already overworked staffers in your office.