You may be aware that there is some controversy surrounding MCQs as a means of supporting student learning. Some tutors and students find MCQs extremely useful in supporting learning and others do not. Specifically, some people argue that MCQs are not really appropriate for a subject like marketing where there may be few, if any, questions that have right or wrong answers. Marketing like any other academic and professional discipline has a technical language or jargon. One of the difficulties with marketing language is that it consists of many everyday words or terms.
Many people understand the word random as being similar to haphazard.
This is where MCQs can help. They provide students with opportunities to become familiar with the lexicon or language of marketing and this was our prime objective in selecting the questions for each test. It is more accurate to claim that the tests allow you as an individual to gauge your familiarity with key marketing concepts and terms. Internet exercises These exercises are designed to support your learning in a slightly different way from the MCQs. The internet as a source of information and as a means of communication for marketing organisations and professionals has become quite fashionable.