But, don't limit yourself to the sports department. A story about a diver or one of the club's activities could find its way onto the local news, lifestyle or business pages as well. Try to obtain a contact name for each of those departments. Although these papers may not have a large readership, they are still an important media outlet to pursue. A weekly paper will print almost any news relating to the local community, so this type of publication could be your easiest source for placement of a storyor picture.
People read weekly papers for local news, community calendars and ads from local companies.
Most weeklies have small staffs, and many dont' have a sports editor. Your contacts should be the editor or assistant editor, plus the photo assignment editor if applicable. Most large cities have a monthly magazine that features community events, organizations, corporations or individuals. A local diver, coach, club activity or event could be the topic for an occasional feature story. Other publications include advertising or trade tabloids and tourism guides.