Bayer's long-term strategy is to become a leading player in environmentally friendly coatings technologies. And, powder coatings are a key component of that strategy, as well as a leading-edge market segment that has exhibited high annual growth rates. Bayer has already taken steps toward its goal. With the acquisition of RUCO, Bayer is now the largest supplier of polyester powder resin to the powder coatings industry in the United States. S.C. Powder coatings are used in a wide range of applications such as outdoor furniture, automotive primers, automotive trim and body components, appliances and decorative metals.
Powder coatings have excellent strength, durability and weathering characteristics.
Additionally, because they do not contain solvents, they are more environmentally friendly. Our entry into the powder coatings market is a perfect fit with Bayer's strategy to be a leading player in environmentally friendly coatings technology. To support the business, Bayer plans to open a Global Research and Development Competency Center in Pittsburgh this year. The center will be complemented by existing laboratories and technical expertise in Columbus, Ga., and Leverkusen, Germany. Additionally, work is underway to expand capacity at the Columbus, Ga., facility by 25 percent.