Consumer ISP Market A ggressive rollouts of broadband have given high-speed access a foothold in the consumer ISP market. The online consumer population will become more balanced by gender in 2000.
Online consumers are more highly educated than the population at large.
Consumers claim that they spend 12.2 hours per week online. Access costs and discomfort with technology are no longer major obstacles for consumers to get Internet access. E-mail and information or news gathering are the most frequent reasons consumers access the Internet, with entertainment and online socialization trailing far behind. Cahners Business Information Copyright 2000. All rights reserved.