Squeezing men to the Net fringes is about as likely as finding a women's site without horoscopes and diet tips. We're the ones who spend the online cash, we're the ones who will make or break the holiday shopping season, and we're the ones who decide how and when our families access the Web. We're the power players in this Internet space, the demographic to die for. It's time to get with the program, guys. Instead of wringing your hands about targeting women, maybe it's time to create an online room of your own.
Men become more of a niche demographic every time another woman logs on.
It's time we started treating them like the minor players they are. Which means we need some men's sites, a new kind of online guyland where advertisers and editors can present the world from a male point of view. Its profiles have featured Hillary Clinton and Madeleine Albright, and its literary section has included chats with the likes of columnist Ellen Goodman and scholar Mary Catherine Bateson. But its purpose is not to lure women away to sites of their own but to integrate their point of view into the rest of the Net. It's a fact of life.