A publication will not cut it. They don't rush. Scouts go to high schools and other college games to examine the potential talent pool. Recruits are brought to campus and introduced to the team. After a year-long process, recruits sign on national signing day.
Personalized recruitment goes beyond public relations.
Fraternities can meet the wants and needs of incoming students by providing a foundation to gain leadership and professional skills. The typical rushee is a freshman. Being new to college life and away from home for the first time, they tend to focus on the more superficial aspects of fraternity membership - parties and drinking. Because of the short, compressed and hectic rush period, fraternities tend to inadvertently sell the wrong things - parties and drinking. As a result, many mistakes are made.