When working as a group on these concepts, Sally asked people to not get into ideological battles and to not use words which require definitions. Focus on ideas, don t get hung up on word choices, and trust district officials to do the wordsmithing. Sally said the oldest, best and longest-lasting companies have simple, clear, short, memorable core ideas. Purpose is a stable concept. Mission can change.
Mission is a focal point to guide action for future years.
Ideas need to be simple enough to remember and communicate to others. Sally broke the Committee into 3 working groups to work on Purpose, Principles, and Vision. People could select which group to work in. Groups worked for about an hour. Ron Osborne reported, explaining the process the group used to collect ideas.