Have a web professional set up your site. You probably pay a yard man, and pay to have your oil changed. Spending a few dollars more to hire a professional only makes sense unless you are willing and able to spend your time and resources to become an expert, and you likely could be making more money selling than spending time doing this. A real professional will advise you on how best to get your points across to their customers and make sure your photographs and other images are optimized for best display. That means bulleted text in single syllables by the way.
Nobody reads an essay.
Get your own personal page and domain name. Have a pro set it up and host it. Make sure they know how to set up meta-tags and set you up on the search engines as part of the process. Have them put in links to your expensive site. Let this push outside traffic into your expensive canned site.