If you cannot get through at this time, call this particular prospect at other times during the day or on other days. Consider using a computerized contact management system. It can record a follow up call years in the future with no more difficulty than it would be to record one for tomorrow. Establish a goal and then develop a plan to work towards that goal. In prospecting, your goal is to get the appointment and your plan, your cold call script, should be designed to achieve your goal.
Persistence is one of the key virtues in selling success.
I have often read that most sales are made after the fifth call, and most sales people quit after the first. Paul S. Goldner is a noted author, entrepreneur and professional speaker. He is the author of Red Hot Cold Call Selling and Red Hot Customers. Copyright 1996-2001 Horizons Unlimited Group . All Rights Reserved.