Have the original in front of you during every interview. A cheat sheet can complement an information pyramid. A good organization for a cheat sheet is to list, in outline form, the three most important features of the problem , the three biggest advantages of your solution , and the four or five most important acts or observations that inform the issue. On that same paper, write your name and a two sentence biography that highlights your best qualities. On that same paper, write the name, address, and phone number of your organization, if any.
People like to hear their own names.
You will only get one or two chances to get it right, so you should have it written down and rehearsed ahead of time. Write it down and plan to read it into the tape recorder. Even the pros read their lines. If you can, read your editorial reply out loud before the beginning of the media tour. Never assume that your audience is familiar with the issues of school reform.