They have to develop a relationship with you before they want to buy what it is you have to sell. Sharing your knowledge, expertise and free gifts with your visitors will definitely pay off for you in the end. Darlene Bishop has 20 years experience writing and editing ezines and newsletters, press releases and much more for both print and electronic media. To see this in action, just surf around to successful sites selling an opportunity. Watch how often they tell you about a waitress or poorly-paid factory worker who used the business opportunity to earn a big income.
People remember a story.
Stories are also easier to relate to, especially if the person in the story sounds like yourself. Press kits and sales packages should include background information on you and your company. Many people, especially professionals, include a resume. A one page bio works much better. You can include a one page bio on yourself and another bio on your organization.