High-rise signs are used when a business is located away from potential customers' normal pathways of travel. Your sign provides an easily recognizable display format for the goods or services you are selling. For most businesses the street is where potential customers are. The message conveyed on the street reaches people who are close enough to make a purchase. Street advertising also helps people develop a memory of your business name and the products and services you sell.
People tend to buy from businesses they know.
Signs can build an image for your business and help you identify with the market segment you are trying to reach. Through materials and design, a sign can appeal to a given group of potential customers. For example, some firms attempt to capture the youth market, others senior citizens, others unmarried single people and so forth. If you have a particular market segment that you wish to attract to your business, your sign can be an important means of bringing these people in. The Advantages of Signs On-premise signs are your most effective and efficient means of commercial communication because they are inexpensive, available, practical, easy to use, always on the job, and directly oriented to the trade area of your business.