Because of consumer goods, the retailing industry demands equal opportunity employers. Retailing is the most unifying and common force for the youth of our society. The unifying force of people wanting to look better, feel better, and have better lives drives retailing. This force causes retailers to hire managers and leaders who reflect the diversity of the country. It creates grand opportunities for African Americans in retailing.
Retailers are interested in collegians from all backgrounds and with any degrees.
Although a degree in marketing and retail management is very useful, many retailers are looking for collegians with degrees in liberal arts. Recruiters want serious, career-minded people who are energetic, who take initiative, who lead, who communicate well, who relate to people well, and who work well in a fast paced environment. Being computer literate is also very useful. The road to the top in retailing is as different as it is in other industries. Most large retailers have executive programs that last anywhere from 12 weeks to a year.