Marketing costs have also been zero. The key point is so many publishers want to register into MagMag because we have such a big user base. Once the magazine enters our network, its easy for them to gather subscribers. Quantity does not always equal quality, of course. When we look at top sites in other regions and other countries, some of them grab a lot of attention, but successful ones for advertisers aren't necessarily the biggest.
Numbers are very beguiling.
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