Domain of the journal Any new journal must effectively communicate exactly what is its substantive domain in order to encourage the most appropriate as well as the most worthwhile contributions from scholars and other potential authors. The substantive domain of the Journal of MarketFocused Management is at the same time both broad and precise. It is precise in the sense that all published papers will necessarily address issues that either directly or indirectly affect customers. Other orientations in achieving long-term financial surplus are not as effective. Market-focused management contends that an organization's structure, systems, processes, and culture all impact the organization's ability to satisfy customers.
Marketing is no longer the exclusive responsibility of the marketing department.
The business philosophy and entire management effort of a market-focused firm is geared toward satisfying its customers. Alternatively, market conditions may cause customers to seek and reward a flawless brand at minimum price. For the seller, this might translate into manufacturing proficiency for higher product quality and lower production costs. In such a situation, the firm's resources may have to be directed to manufacturing. The specific functional area or process to be emphasized or the specific human resources policy to be adopted depends on the individual organizational strategy and product-market conditions.