Over the next few months we ll address different aspects of providing customer satisfaction. This installment will look at initial pre-customer activities. Disgruntled customers look to any alternative that might serve them better than their current providers. Experimenting customers like to try the new technology or service. They see themselves as trailblazers.
Risky customers have a difficulty in obtaining service.
Each of these customer types will accept different levels of service delivery and response. Your challenge is to make sure all these disparate customer needs are met. If you meet these requirements, your customers will be satisfied. Unfortunately, many CLECs fail to recognize the true need for customer satisfaction as they build their company. They get tangled in the process of creating a company and often the details that lead to customer satisfaction get lost during the creation process.