Make sure your background does not interfere with readibility of text. Limit the use of elements that take a long time to load, including large graphics, excessive use of frames, animated GIFs, Java, or Javascript. Every Web site is generally considered to be under constant construction. A link is evident by the underline or variation in color. Keep a close eye on your links to avoid dead ends.
Many people access the Web by modem, dramatically slowing the speed in which pages load.
A 200k file can take several minutes to load. This is the default width for a Netscape window on a 13-inch monitor. Computer monitors typically display at 72 ppi, making it unnecessary to save images at higher resolutions. The higher the resolution, the larger the file size. Keep individual graphics under 60k.