And it does. Dear fellow Pharmacist and Friend . Dear Pet Lover and Friend . Dear Chevy Owner and Friend . In any type of local mailing, my favorite opening is Dear Neighbor and Friend .
Readers usually think so, too.
You know, you can never say thank you enough to your customers. Chances are they won t. That means if they have the opportunity to go elsewhere, they will. I ran monthly advertising with a magazine for 6 years, they never thanked me once in a letter. When the ad became marginal, I dropped out, and never felt one bit of remorse, despite their pleas.