EDI has not been widely adopted in the foodservice industry, especially between operating units and distributors, due to the high cost of adapting information technology to EDI standards. Instill Purchase Web supports EDI formats while maintaining a much lower cost of adoption at the operating unit level. Instill Purchase Web is specifically designed for the foodservice industry, which operates on an annual purchase contract basis. This model, unique to multi-unit foodservice operators, makes comparison shopping not only unnecessary but undesirable. The biggest benefits are saving money and improving customer satisfaction.
Operators don t like using multiple ordering systems to make purchases.
By providing a system operators want, distributors will be able to improve service and encourage more customers to order electronically. A. Actually, Instill Purchase Web is useful and beneficial to both distributors and operators. Initially, we planned to sell to both of those potential customers, but what we quickly realized was that as a small company, we needed a sharper focus to guarantee our success. Many businesses today do not make clear who the customer is let alone what the value proposition is to that customer. What we experienced early on in the formation of our company was that as a startup, we couldn't effectively be all things to all parties.