We are bombarded daily with thousands of advertising messages, anywhere from 1,600-3,000 of them. Many of them are verbal messages, such as those listed above.
Most ads are a combination of both a visual and a verbal message.
Because advertising has developed over time to use language in a most creative, and some argue, unethical way. This is making a statement about the ingredients of a well-known shampoo. Of the ingredients, the herbs and botanicals are natural. We don't know. No, not officially.