Institutional Development provides assistance in the area of new product development. The Program Development and Modification Process documents our role in this area. Research in this area is done primarily on the basis of the CQI approach. The information helps to isolate trouble spots and to keep abreast of current operations. Institutional Development's primary role is to implement, support and monitor the internal processes that are to be used in the improvement cycle.
Quality improvement is everybody's responsibility.
Institutional Development facilitates the process. In order to clarify the full scope of what is included in the above categories, the following table lists typical questions related to each of the three uses of marketing research and who is responsible for addressing the questions. Institutional Development 1.