Measuring the results on a continuing basis can help you see that your ads keep your business's name before the public and contribute to increasing sales.
Planning is important.
Before you can evaluate results, you must decide what purpose your ads should accomplish. This Guide gives pointers on planning ads and discusses several ways you can compare advertising and sales. Advertising is necessary today. Whether you have a small business or a large one, you must tell groups of people who you are, what you sell, and where you are located. You must tell them when they wish to hear or read about such things.