It is simply the number of times someone takes the next desired action step over the number of people exposed to the message. For this example, say that the desired action step is to fill out an inquiry form. Get the word out in every way possible. OK, quickly jot down a list of how you've promoted your web site in the last month. Update or add photos .
People connect with other people's faces faster and more strongly than with text alone.
If you don't have pictures handy, you can go high-end and hire a photographer or go low end and stash a 35 mm camera in your desk for opportune moments such as your next product launch or company picnic. Remember to repurpose photos that might already be ideal, such as those used in your newsletter or annual report. Add testimonial quotes. Third party credibility helps put people at ease that they're not purchasing an untested product or service. A few simple sentences that position you as someone people would enjoy doing business with are all that's needed.