Bundled services have a high appeal to customers. For example, a telephone company can bundle their long distance service and Internet service into one package. A lawn-care company can bundle spring and summer care together as one package. Airlines bundle services when they promote a friend flying along for free. The whole idea of the bundle is to make the value exceed the cost.
Products are the opposite of services.
Maybe a hotel could sell a coupon book for discounts or free nights. Selling the coupon book would capture the buyers loyalty for a while as he uses the coupons. Form an alliance with a company that would benefit from joint advertising. For example, a florist could advertise a special rate on window cleaning with the purchase of a plant. This would work well in a residential market especially if women are the customers.