Just as many print newspaper readers view ads as useful and not an annoyance, so too do some online users. Payment for content Lots of folks in the online news sector are taking this seriously again. The answer here is to create niche content and put a price tag on it. For instance, the Las Vegas Review-Journal generates gambling coverage of considerable depth and charges for it with a service called Gaming Wire , which provides gaming articles that others can publish or use internally. A financial news site might offer a premium content service covering the IPO markets, or a newspaper in an agricultural region might create a premium content service for farmers, for example.
Most news organizations can expand their coverage to niche areas where they can provide great depth.
Make sure that the premium content you produce is not available from others. That probably means you'll need to add staff and resources to create a paid service. And many niches won't pay off because they're too small. So, tread carefully when planning paid niche content services. Provide a basic free service, but offer a premium service that includes additional content.