You'll pay for the mailing. You print up the postcard or the letter. They get to offer their clients something important and they look real good. The secret weapons are interns and retirees, Pinskey says. Tap the local universities to find help with promotions and put fliers up in retirement community clubhouses.
Retirees are often happy to get back in the business game.
They come out of the woodwork. Originally published in the South Florida Sun-Sentinel on Dec. 29, 2000.