After you have designed an animation, you want to generate nice-looking images. This process is called rendering, the creation of 3-D images that incorporates simulated lighting effects, like shadows and reflection. Sung is faced with many challenges. Jurassic Park, Batman and Mask are some examples of graphics-involved movies that used Alias's products. For example, lens distortion of a camera has to be mimicked correctly in a reasonable amount of time.
Motion blur is another difficult task.
With a limited exposure time, you want to see the blur with as little artifice as possible. And the push is on to accomplish these things at a faster and faster rate. Sung feels privileged to work with the internal expert users and artists employed by his company.