An increasing number of manufacturers, car dealerships, retail and financial services are creating sites on the Web. And there are probably more who are interested, but hesitant to fully embrace the Internet until they understand what effect it will have on their marketing efforts. As these firms got more involved in precision-farming, they discovered that farmers using this technique are heavy users of online services and the Web. Car dealers have also begun to see the Internet as a way to generate new business. Plus, the average dealer using the Internet reels in an average 2.5 more new vehicles and 1.6 used vehicles per month.
More aggressive dealers demonstrate potential for greater sales.
Retail efforts on the Web are on the upswing as well. Several corporations such as Coca Cola, MCA Records and JC Penney all have sites. They offer everything from product merchandise to information about company history. The financial sector also has its share of Web sites. Hundreds of sites exist that provide online credit card application, product and services outlines, stock quotes and company mission statements.