They are seen as obstacles who have to be outwitted, rather then as individuals who are on the side of their students. Actual learning is the lowest priority of TV students. Ask your students to consider how much of their day is spent in the classroom, and compare this to how much time TV students spend in the classroom. Grades are seen as conflicts. Usually, attempting to get better grades is in response to parental pressure, to impress a member of the opposite sex, or a reaction to the threat of losing a position on an athletic team seldom for the student's own sake.
Relationships are everything.