Our international reputation as a centre of excellence was recognised by excellent ratings in the last government teaching quality and research assessment exercises. Marketing is a complex process involving many different skills and activities. Marketing complements a number of other Business School approved subjects. Since it aims to influence demand patterns in the marketplace, it is closely related to economics. This results in an understanding of consumer behaviour, which draws upon the principles of psychology and sociology.
Marketing management entails aspects of human resource management and administration.
Because production and logistics need to take account of market forecasting, management science comes into play. These are just examples of how Marketing is closely linked to many other disciplines taught within the University. As for admission requirements for BA Business School Course Details Richard Kane BA Selector Sandra Branney Structure Classes offered by the Department cover all aspects of marketing through a mixture of core classes and electives. Class content is kept current through ongoing staff research activities, while technology such as bulletin boards is used as appropriate to supplement delivery. As the degree progresses, we encourage you to become more and more actively involved in your learning experience.