If a sales or marketing professional sincerely believes in the value of the product, sales can be effected honestly and ethically. . The principles of sincerity and ethical integrity especially apply to fund raising. Fund raising should be the responsibility of all members of the organization, although they may participate in different ways. It should not be simply left to the professionals. The fund raiser, first and foremost, must be honestly convinced in the integrity of the organization, and in the benefit and value of the activity or project of the organization.
Many donors use their donations to gain prestige and honour in their communities.
It is a small price to praise every donor. The most effective form of thank you is a progress report. Fund raising and report writing are not independent activities. This applies to the set up and activities of the organization in general, and specifically to its fund raising activities. An important aspect of that integrity is full accountability. .