Fewer than 4,000 Super Bowl rings exist. Each year the rings are different. That's why they're worth so much. And in pride. The losing team gets about half that for its rings.
Many players refuse to wear the consolation rings, which they believe symbolize defeat.
The NFL sets the price limit to avoid ring one-upmanship among the teams. Too late for that. The bigger the better Players want rings that look like headlights. That's one reason rings have grown so gaudy. That's as big as a half-dollar.