It's a nice marketing tool, that's obviously one of our motivations. The hard part, he adds, is explaining it. In-person demonstrations are key. Through its Web-based portal, Epotec links providers, payers and consumers. Consumers can get referrals and make appointments.
Providers can secure referral authorizations and submit invoices.
And it's all done online. Employers and providers often have custom programs, she explains. While Epotec is looking toward an initial public offering, they're not worried about the current dot-com shakedown. For one, there's always opportunity for solid business models, Batson says. And Epotec is hardly a traditional dot-com.