This unit can be followed with a three-week unit on production techniques, with the end product being a video, hyperstudio project, or multimedia presentation selling an message from the student's point of view. All media are constructions. All media construct reality. Audiences negotiate meaning in media. Media have commercial implications.
Media contain ideological and value messages.
Media have social and political implications. Media have unique aesthetic forms that are closely related to content. Ontario Ministry of Education, 1989.