First things first. I've been a subscriber to Wired magazine for quite a while, but I've never really liked it much. For me, reading Wired has often felt like being at a party full of desperately cool people and wanting badly to leave but not being able to find the door . . . Over time, though, as both Wired and I have chilled out a little, we've come to an understanding. But the media empire that Louis Rossetto hoped to build around Wired has never really materialized.
Resistance is futile, as they say.
Conde Nast promises to let the magazine and its staff remain in San Francisco and do their thing. Conde Nast is about as nondigital a company and culture as exists, but it is the nation's premier magazine company. In some real sense, Wired has come home. Louis belongs here. High praise, indeed.