Some licenses may contain a right of first negotiation for unsecured platforms, or an option under which the licensee obtains the right for a specific time to option further platforms rights. As a licensor, your goal is to grant limited licenses for limited durations for maximum compensation. The royalties and fees you receive will vary depending the terms of the deal. Remember, a license can cover the entire scope of copyright, or be limited to a particular media, market, language, territory or period. Clearly, there's much room for negotiation.
Many publishers now contract with outside companies to develop a Web site.
When working with outside website developers, publishers should be concerned about who owns the finished product. Unless there's a special kind of agreement in place before any work begins, the developer, not your company, owns the intellectual property developed for the site. A worse case scenario is that the developer could prevent you from adapting, or updating the website without their permission. This follows from the fact that under copyright law, copyrights vests initially in the author of a work. Also, the agreement should make clear who is responsible for obtaining clearances.