3M-sponsored research reveals needs and wants of eRetailers and fulfillment houses. With residential deliveries steadily increasing due to the growth of eCommerce, the package the product arrives in becomes even more important. Today's consumers can purchase office supplies, books, computers and clothing without stepping into a store. A friendly web site is their first impression of a company, and the box it ships in becomes the last. Delivery time and packaging take center stage like never before.
Many organizations still focus only on logistics software and web sites.
But the package the product arrives in is taking on greater significance. The box must do more than protect the contents, it must support the brand. The need for speed has never been more important or necessary. The growth of eCommerce translates into more single parcel shipments and faster delivery times that can strain most traditional shipping operations. To keep up, many organizations must address the needs of both pallet and parcel shipments.