A new advertising campaign from Siemens will be spreading the word about the huge opportunities and challenges brought about by the arrival of mobile business. Mobile business is set to revolutionise business. Siemens is taking a leadership position in this new market with a campaign that encompasses TV and press advertising, public relations, online response and promotional activities.
Mobile business is more than just wireless business transactions.
The success of many companies will depend on how quickly they are able to adapt to this new environment. It will depend on how quickly and effectively they make their business mobile. The campaign, which targets B2B decision makers, is based on raising awareness and then explaining and demonstrating the benefits of mobile business. This is followed by examples of mobility solutions in action such as a mobile office or travel management. To help convince businesses that their future lies in mobile solutions from Siemens, the advertising illustrates how today's mobile generation think and behave.