But it is also true that once an Internet company is considered established, or committed to a line of attack, it loses its allure. It leaves itself open to the sort of hard analysis Internet companies strive to avoid. To be desirable, an Internet company must be slightly unknowable. It must remain forever in a state of pure possibility. This in itself is unremarkable.
Many people do nothing and intend to continue doing so.
That didn't work out. For this it claims to be well suited. You might wonder why a company that actually does something would care to merge with one that does nothing, even if it has a gift for doing nothing. You are na ve. Such an approach to business would have been risible just a few years ago.