Clients are using CD and DVD for a multitude of purposes and are looking for a range of services to match.
Problem is, the definition of full service varies just about as much as the uses for optical media.
Luckily, Replicators are anxious to reduce the mystery surrounding their operations and offer some definitions and guidelines to help even the most inexperienced publishers get the most out of the manufacturer they choose. For an audio CD, full service might consist of mastering, replication, print procurement, and assembly. Some replicators further offer distribution and warehousing services. CD-ROM publishers' needs, on the other hand, are more complex. Thus, before choosing one plant over another, it is important to know what a given replicator specializes in and whether its definition of full service will leave you satisfied or wanting.