Metaphors are the organizing tool for cultural communication and political discourse.
No political or social change takes place without effective use of metaphor. Metaphors are a special form of presentation natural to many cultures. They are of unique importance as a means of communicating complex notions, especially in interdisciplinary and multicultural dialogue, as well as in the popularization of abstract concepts, in political discourse and as part of any creative process. They offer the special advantage of calling upon a pre-existing capacity to comprehend complexity, rather than assuming that people need to engage in lengthy educational processes before being able to comprehend. Governance through Metaphor Project Models, analogies and metaphors, from Physics to Poetry, of which involve a SourceTarget relationship.