We think we're different in a number of ways, but the three key areas are our analytics, our pure Internet architecture, and our scalability. Today, for example, in the Internet architecture, which was heralded in the industry in 2000, it provides universal access and lower cost of ownership for anyone using it. And integration is the really key point of a CRM solution. Not only do you need your sales and marketing customer service information integrated, but connecting all that information with your supply chain, your financials, your human resource information. It gives companies the most complete picture to fulfill customer requests, anticipate and meet customer expectations, and proactively manage all those interactions.
Pervasive devices are very important.
If you're going to support pervasive devices, it's very important that you have a system that scales. You know, when you add telephones, hand held devices, and the web as common ways for a customer to interact with a company, you've got to be able to handle hundreds of thousands, if not millions of interactions daily. So you need a system that scales, and that's one of the things that PeopleSoft CRM does that nobody else in the industry can do. We can handle more transactions and more users than anyone else. And then, of course, it's our analytics.