Newspaper ads and direct mail can familiarize prospects with your look, logo, and visual personality. Radio, which builds success with repetition, can drive home the key benefits that your company provides in a way prospects will remember. You can also set things up so that your advertising in one media reinforces your advertising in another. Prospects get your message many times in several different ways. When one type of advertising makes a partial impression, another type will complete the prospect's understanding of what you do.
Repetition is what makes marketing get results.
Prospects go through several mental steps before they decide to buy your product or service. Your marketing must guide them through each step before they will buy what you are selling. It stands for Attention, Interest, Decision, Action. First your marketing must get the prospect's Attention. Different people, interest groups, and lifestyles pay attention to different media.