RED design is deeper than what you see. Design is about solving problems. We create a clean and simple user interface and information architecture long before we put the graphics on the web page. We're devotees and we know what your site looks like to other web users - not just other designers. We're online 24-7, using sites, critiquing them, and figuring out what works and what doesn't.
RED design values the back end as much as the front end.
We structure our sites so that they are easy to maintain and update after launch. We focus on separating content from presentation so visual changes and expansions are simple and graceful. RED design knows how to manage a project. We have the resources, the bodies, and a management process that ensures our sites are built, and running, on time. Really knowing web production means acknowledging that each step takes time, each decision needs to be considered, and that rushing will only create more problems.