Cerridwen's Corner focuses on marketing needs for small businesses. This page focuses on planning the way your web site uses keywords. 1999 by Jan S. Gephardt. But one thing no one who has a web site can overlook is a simple but vital element called the keywords .
Many people use search engines to find things on the Internet.
One place is in the text of a web page. Another is a thing called a META tag in the HTML coding of the page. If someone else is designing your site, however, you still need to know about keywords. These are words that define what's on your page. The spider would compare the keywords, the META tag giving contents of the page, and the first 200 words of text to establish what your page is about.