Thus, the publisher of the books and tapes was subject to a suit alleging false advertising and deceptive practices under California law. The product contained no butter at all. He has defended and prosecuted cases involving false advertising, securities fraud, antitrust, intellectual property and other commercial issues. John W. Arden is publisher for Trade Regulation in the CCH Business and Finance group. He has written and edited legal publications for nearly twenty years in the fields of franchising and distribution law, advertising, copyright and the North American Free Trade Agreement.
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