Over the years, it has established a reputation for innovation and objectivity. It has succeeded in developing effective partnerships involving governments, non-governmental organizations, the beverage alcohol industry and the scientific and public health communities. All of us involved in ICAP share a conviction that beverage alcohol deserves to be treated with respect, both by those who produce and sell it and by those who choose to consume it.
Responsible marketing is just as important as responsible drinking.
By bringing together all those with a legitimate interest in alcohol policy, ICAP is uniquely placed to promote a balanced approach to policy development. The reason for my optimism is that I have seen again and again how much common ground exists between governments, industry and scientists and how willing those of good faith are to come together and explore that common ground in working partnerships. We make no secret of the fact that ICAP is sponsored by major beverage alcohol producers. We see their financial support as testimony to the seriousness of their intentions. In no way does our source of funding diminish our commitment to public health and to enhancing the quality of life of individuals throughout the world.