This module introduces students to the fundamentals and techniques of business research. The acquisition, analysis and reporting of financial information is important to the individual manager and the organization. Individuals should gain confidence in their ability to interpret and use financial information for more effective decision making. The primary objective of this course is to convey to students the conceptual background and analytical tools necessary to understand and interpret business financial statements. The development of principles underlying managerial accounting, including how accounting information is used to plan, control, and evaluate decision-making.
Primary topics are cost behavior, costing systems, profitability analysis, and budgeting.
Individuals will be challenged to think through their own responses to these issues. The module will focus on the role of prices and markets in the modern, mixed free-enterprise economy. The manager should also gain economic tools needed to better understand economic policy debates and to make better choices as a manager. Marketing Concepts and Application Managers should understand the role of marketing in an organization. Emphasis will be given to the factors that affect consumer behavior, development and evaluation of an organization's marketing strategies and fundamental marketing variables.