Surveys show that spokespersons with the highest credibility ratings include farmers themselves, and third party experts like livestock specialists and food scientists. Agriculture has done a tremendous job of producing food, but we've done a poor job of explaining it. You can expect most people to be genuinely surprised and curious about farming and food production. Many people will have little or no knowledge about the livestock industry or about today's farming and food production methods. Others may have inaccurate perceptions of farmers and farming.
Most people have genuine questions or concerns.
Most people you will meet, whether media or politicians, consumers attending your local fair or children in the classroom, will have little or no knowledge of agriculture and certainly won't understand industry jargon. It is important to always talk in their language not ours. Bring It Home . Many people can't relate very well to farming animals, so it helps to make things personal. Show people what it means for them, in terms of their food, or jobs, or our environment.