Appropriate public response to posted complaints can polish brand image. Competitive Intelligence Internet monitoring services such as CyberAlert 3.0 can conduct daily searches for information on products and services of competitors, delivering hot market intelligence in news publications or posted on the Internet by the competitor and its employees, distributors, or customers. With custom searches, Internet monitoring and clipping services can also automatically monitor Web sites of competitors on a daily basis to identify new files and track changes in existing files. Exploitation of logos or trademarks and misuse of meta-tags can turn a brand image to graffiti. Online vigilance in protecting digital assets is a critical new mandate for corporate legal and security departments.
Online monitoring can help companies identify unauthorized distributors or merchants.
It can also find Web sites that are misusing trademarks or brand names for their own benefit. Intentional misinformation or inaccurate financial information can pop up in any of hundreds of financial Web sites and message boards. Monitoring financial sites on a daily basis for inaccurate statements has become a crucial function for investor relations departments. Timely monitoring enables investor relations departments to take quick action to diffuse problems and prevent serious financial damage to the company and its investors. Security Leaks Employees, former employees or vendors may intentionally or inadvertently reveal confidential or proprietary information in news groups or message boards.