It also has data on household type, owner costs, renter information and other related variables. The Household Age by Income Report gives counts of total households, households by age of householder for different income levels and median incomes, and income information as percentages. This report is valuable for identifying the extent of adult children in the market area who may be involved in arranging or managing care for their elderly parents. The marketing director defined the market area as a 20-mile radius around the address for the proposed site. To do so she analyzes business data about nursing homes, hospitals and physicians' offices in the area.
Nursing homes can be competitors for the same potential residents.
Hospitals and physicians' offices are essential to have nearby to provide medical care and services for the facility's residents. The appropriate categories for a medical needs and demands analysis are Nursing Home Profiles and Hospital Profiles. As a result of the findings of the feasibility study, Pendelton decided to open an assisted living facility in the proposed market area. Three years later, the facility is completed and filled to capacity. Because of the significant number of high-income retirees in the area, the assisted living facility serves a primarily upscale market population.