There are some agencies that do the creative stuff, he explains, and some that do the schlocky stuff. So, you get to do a little bit of everything - you get a bit of the neat stuff and a bit of the schlock. Atlanta has always gotten the bad rap of not being an advertising town, that clients would not let you do good work, he says. But from what I see, we ve gotten past that. Even agencies that are conservative and have been here forever are doing nice work now.
People can t sing the blues as much as they used to.
She cites a recent APA survey which shows Atlanta ad shooters garnering respectable rates. Not many of them are getting the top dollars, says Green, but a lot of them are getting paid quite well. While the robust Atlanta economy has meant more work for photographers, Chambers says its harder to make money that it was even five years ago. We find that we re billing more than we used to, but we re not necessarily taking more home because it seems the expenses have gone up on everything, he states. Because clients have so many more choices, it s hard to get higher rates for traditional jobs.