The business was founded in 1924 and Gerry took over in 1971. Competition is intense, particularly with the advent of superstores, but Gerry says independent retailers can still compete. Bending over backward for the customer and recognizing that they're always right are more important concepts today than ever before. If there are areas where merchandise is not selling as well, get rid of those areas. Then expand the areas that are selling well.
Product management is very important.
It determines how you merchandise your product as well as what product you're going to carry in the future. You have to look at your business with a magnifying glass and be efficient.