While doing research for one of our clients recently, we discovered what on the surface seemed to be a perfectly targeted list. When we dug a little further, however, it turned out that the list was skewed more toward vendors of the target market. And last, but certainly not least, find out how often the list is updated. If it's once a year, that is simply not enough for an email list. Once a month is more like it.
People change their email addresses too often for a list to be cleaned any less.
So don't give up before implementing a few well-heeled rules. Download a free chapter here . Voice your opinion. The problem is getting to it. In fact, she has readers around the world.