Make it easy for them to find what they want, so the prospects who do show up don't get confused and leave. Graphics and animation. Reduce the number of colors as much as possible. Gif Lube or Adobe are great tools to accomplish this. You can even create a graphic online.
People often create pages with unnecessary images, resulting in a busy layout that is hard to read.
This greatly increases the time it takes to load the page. Determine which format produces the smallest file size for each image. Consider varying the size and color of text with HTML tags instead of creating your copy with graphics. Extra fonts and colors slow down loading your site. Choose a font that is easy to read.