If you look at television, almost everything on there is intended for young people. And young people occupy the demographic category most attractive to advertisers. He cites the perpetrators of the school shootings in Littleton, Co., as examples of young people who felt like outsiders because they did not conform to the culture of their more popular peers. In this environment, marketing strategies and the push for something to be popular will become more urgent than ever. But, despite these strategies, there is no such thing as a sure-fire plan for igniting popularity and interest in a product or person.
Popularity is usually a by-product of accidental, unaccountable forces.
I think suggesting what will be popular in the future is beyond the capacity of those who observe it. All rights reserved.