Stay on the ground and you'll limit your opponents available strategies. Remain cautious as you move in on your foe from ground level. This is a good strategy to couple with the chipping. This is one of the most important and overlooked aspects of the game. When you first start playing a game, it can be difficult to determine which character is best for your playing style.
Many fighters make the mistake of choosing the character that they have the best luck with.
This character will not always be the best choice. Depending on your general skill in Street Fighter games, character selection will vary. Beginners should find a character that is average in all areas. Ryu or Ken would be good examples of this. Intermediate players should chose a character that best enables them to use their favorite strategies.