Account for them at the beginning of the release. Editors appreciate seeing the critical information on top. Quotes Add Spice. Add a quote from the appropriate representative of your club to your release. If your news involves a second organization or a beneficiary, a quote from the other organization adds balance.
Quotes identify a contact for potential interviews and lend credibility to the story.
However, don t confuse the story by quoting too many different individuals. At least one quoted person is necessary, two are good, three is plenty. Just the Facts. Next, add meat to the appetizers. You ve got the readers attention, so now reinforce the message with facts.