Richard Osborne tells Cleveland chapter. Changing Your Perspective To successfully build blockbuster issues, Osborne suggests taking a close look at your staff and trusting their expertise.
Readers often view business editors as their colleagues and sources of information.
By first recognizing their own value, he says, business editors can strongly impact the content and creation of special publications. After recognizing the importance of special events and awards programs, editors must be willing to jump into the game instead of handing over the reins, Osborne says. The blockbuster issue that will last is the one whose root is sound journalism. The editor then is integral to the issue's development. Once editors recognize the power of partnering and working with the magazine's publisher, the publication will become stronger, evidenced by increased advertising or recognition in the marketplace.