The competition is fierce. Customers know they can buy diamonds from so many places. They are more educated than ever before. If there were one formula for diamond sales success we would all do it as part of our great customer service. The truth is there are several ways to sales success.
Most retail jewelers provide sales associates with practical training to increase diamond sales.
We all can get better in our trade and improve our sales. I ve learned a lot in my three and a half years in the business. Here are some ideas to help increase your diamond sales. Stick to the basics. Get yourself in front of as many customers as possible.