Build alternate content networks. And that will enable our clients to stand out among their competitors by giving their customers genuine value right on the Web. Not only can we reimagine the interface, we can reimagine ourselves - becoming, not merely service providers, but entrepreneurial authors of content products. And that's where alternate content networks begin to work their magic. And the same goes for the independent e-zines and startup content companies that will never show up on the front page of any major portal.
Networks are the answer.
But wait, there's more. But no such problems plague the creators of small business and indie content sites. We can support each other without spending a dime or wasting a brain cell. On the low end, professionally speaking, are the familiar Web Rings that link thousands of thematically-related personal homepages to each other. There are Web Rings for poetry, for dog breeding, for dominatrixes.