Even more important than the program is what happens to youth after they return home. That is where local volunteers and Extension agents play a key role. The program lived up to its potential with participation increasing from 40 participants in 1995 to approximately 200 in 1996. One of the unique aspects of the program is that there are numerous sites for Kids Under Construction throughout the state. Instead of one large camp, there are several smaller camps so the program is more accessible to youth.
Most participants are preteen and early teen girls enrolled in middle and high school.
Kids Under Construction relies upon creative marketing to sell its educational program. Mall Mania, a favorite of many participants, is much more than just going to the mall. We got to shop and learn all kinds of neat things about clothes and fashion. In the Knoxville area, Dillard's worked with youth to teach them about merchandise display. Youth are also given the role of Secret Shopper while at the mall.