Responsible attitudes toward alcohol are based on the understanding that such beverages are yet another part of life over which individuals have control, like exercise, personal hygiene, or diet. If alcohol beverages are to be used moderately by those who choose to consume them, then it's important that these beverages not be stigmatized, compared to illegal drugs, and associated with abuse. They aren't dangerous poisons to be hidden from sight and become a subject of mystery and perhaps fascinating appeal. In spite of all the colorful rhetoric and emotional anecdotes, alcohol commercials do not cause young people to drink. The greatest influence of their beliefs, attitudes and behaviors are from their parents.
Parents are much more influential than they generally realize.
It is parents, rather than alcohol ads, with the great influence over young people. Franklin Pierce 2. Zachary Taylor 3. James K. Polk 4. John Tyler 5.