The very earliest philosophers, when talking about souls, were able to agree that moderation in all things is best. Free doesn't encourage moderation. Free Web access encourages people to stay connected when they might otherwise have disconnected. Worst of all, free everything makes every consumer a bottom feeder. You've probably heard me talk about bottom feeders before.
Many people are bottom feeders when they get online.
Many more are fair traders who become bottom feeders when they become convinced by friends and advertisements that there are outrageous deals to be found on the Web. Fair traders are those who want to exchange money for goods, and want to see the merchant stay in business. If you patronize a local dry cleaners, bagel shop, or coffee house, you probably don't want to see it go under. You may have a relationship with the owner or the employees and, you don't want to lose good services and see them all out of work. You're a fair trader when it comes to these goods and services.