The outer color is traditionally the primary color in the arms, while the lining is traditionally the primary metal. Deriving from the helmets worn in battle, the stylized helm sometimes signifies the rank of the person whose arms it accompanies. The design of the arms is exclusive to the individual to whom they are granted, although the arms of individuals within the same family often are highly similar. They now appear only in the arms of governments, titled families, and those in positions of authority. When an achievement includes supporters there is sometimes provided a visual element for them to stand upon.
None are present in the example above.
Mottos are not exclusive to an individual or family, but are rather chosen by the individual to express an ideal, goal, or admonition. They are often in Latin, although not necessarily so.