Chances are an important message lurks in there for you. IBM Chairman Lou Gerstner is turning Big Blue into Big Green. According to InformationWeek he's committed billions of dollars to turn the monolith of computerdom into an ecommerce shop. IBM is hardly what I would call a trendsetter. Traditionally, it arrives late to every party.
Recent surveys show that actual buying online is progressing slowly.
They make up their minds online before venturing out to make an actual purchase. Because they failed to take ecommerce seriously at first. And now online upstarts are spiriting their business away. Here's your ecommerce to-do list. Grasp the implications.