In comparison, the user can't help but conclude the station isn't hip enough to provide a quality web site. We may be late, but radio is still going to the party. As the number of people online approaches 100 million, the value of an Internet property comes from knowing how to use the media not how to deliver users of that media to an advertiser . Modern radio has become accustomed to offering the audience less and less without adverse affect on local numbers. But you can't get away with that in cyberspace.
Perception says there's room for all.
But it better be worth the user's time. To broaden our voice, feel free to offer opinion .