Establish mission of site. Identify and rank primary audiences. Compile wish list of what staff would like to see on site. Select specific, measurable, achievable goals and objectives. Set timeline for achieving goals and objectives.
Monitor progress regularly and share progress reports with staff.
Revise plan as needed while project develops. Collect and analyze the data. Discover audience needs and characteristics. Inventory current content of site. Explore ways to group content based on audience needs.