And the cable companies completely bypass the business markets. That's what our first customer is doing. The interesting thing about owning the last mile is that you have control over the services and bring bandwidth where it's needed and move services where they're needed. We can take a certain service the edge customer is looking for and move it closer to them, so the performance is excellent. If people are providing services to the world, we can move that closer to the peering or transit point.
People definitely get it.
Right now folks go for collocation facilities, and that's probably the best way to get a controlled managed environment and push traffic to the edge. The problem is that it's sitting there in this cloud in the center, but the last mile loop to the customers is really low speed, faulty and slow to provision. So, you have this big core going on, all these services sitting on it and all these people sitting around it trying to get to it, but there's this gap called slow bandwidth and a long lead time to provision. We're working on Internet time, and we're running a lean and mean crew. We have 12 employees now, adding 10 next month, and by the end of the year we should have 50.