The explosive growth of the Internet has created a high demand for experienced web page designers. But the web is so new that few have experience. Many of today's so called web designers are trying to adapt the knowledge of their previous professions to web publishing. They honestly believe that their expertise is perfectly suited to the Internet. Unfortunately, much of what they are selling can actually harm your business.
Many web designers come from advertising backgrounds.
They have been trained to believe that a picture is worth a thousand words. On the web, each square inch of uncompressed full color graphic requires as much time to display as that same thousand words of text. Web surfers tend to make snap decisions about whether a page has anything to offer. You can't afford to force them to wait for fancy graphics or multimedia presentations. It's too easy for them to hit a few buttons and move on to your competitor's web site.