Webwriters use colloquialisms and jargon because their audience does. For example, print-trained writers and editors are taught to identify companies and institutions by their formal names in first reference. Save a keystroke, Wired Style says. Webstyle allows, even encourages, writers to bend the rules of grammar, syntax, and punctuation in the service of strong writing. After all, no one's going to ask you to diagram your sentences.
Periods disappear from acronyms and abbreviations.
Commas are used not where your style or usage guide says to use them but where, in your opinion, they contribute to clarity and create the desired effect. Use buzzwords unapologetically, albeit judiciously. Keep your eyes and ears tuned for shifts in what's considered acceptable usage, and feel free to use anything that has reached the cusp of respectability. Some Thoughts on WebStyle AD W IRED S TYLE been written solely for those who write for Wired and HotWired, it wouldn't have been published as a hardbound book. Clearly, the intention was to spread the Wired style gospel beyond the pages of the magazine and Website into the community of those who write for and about the Web and related technologies.