Naming rights, naming rights, it's all about the naming rights, and naming rights mean mean money, which is all sports are about when all's said and done. Sometimes there is very little to be done about it. Meanwhile, in perhaps the greatest debacle in current American sports, the NBA-champion Lakers, men of power like Shaq and ability like Kobe, play a game of speed, strength and athleticism in the Staples Center. The Staples Center. They did to the Coliseum name-wise what Al Davis did to it physically, that is, transform it from an imposing if not pretty piece of work to a pure and unadulterated eyesore.
People complain about the corporate homogenization of America.
I just wish the people who sell naming rights to companies took aesthetics into account, not just raw dollars. Take the city of San Jose. The San Jose Sharks are the Arena's biggest tenant and their fans call the place the Shark Tank. They're not even a cool computer company. Candlestick was awful enough to be in, let us have the cool name.