Or consider dollar-cost averaging into the stock, regularly investing small amounts of money. Let me properly introduce this fascinating company. Southwest is not your typical airline. For starters, there are no seat assignments.
Passengers choose their own seats, based on when they arrive at the gate.
There are no airplane meals, either, and fares are kept very low. Thus, employees only have to master servicing, maintaining, flying, and serving aboard one kind of aircraft. Southwest is also a company with a sense of fun. Fly Southwest and you'll be treated to silly jokes over the in-cabin PA system. CEO Herb Kelleher has said that he puts employees first, because if you have happy employees, that will lead to happy customers.