Presenters have to make key decisions about what media to use, and how to get their message across.
Their choices have a dramatic effect on the end results, and maybe on their future careers. The programme introduces the issues and shows how to tackle them through an understanding of the way communications work. See if you agree with the experts on how well they do and what action they could take to make it more successful next time. The logistics side is straight forward as he has done that before, but this time Erin has to manage the communications as well. We see how he tackles the range of presentations, from briefing staff, to writing letters to customers and sending out press releases .