E-zines that go light on content tend to go unread and they often have a generally seedy aura. It almost always proves true that the better the content, the better the quality of the subscriber list, and the better the advertising response rate. Logically, ad content should be extremely well crafted, with an attention-grabbing headline. Take a look at a large sampling of ads that are working, that make you point and click, and then derive a formula for click-through success. Write ads that stimulate and curiosity and interest of your target audience.
Promotions are, naturally, an effective way to advertise.
When your customers click through to your site, make sure they are provided with seamless follow-up information and a direct link to the buy or contact button. When purchasing e-mail marketing space, the number of subscribers on a list will determine the cost. The e-zine publisher should be able to supply you with traffic stats as well. Analyze your data, perfect your strategy, and optimize ad content and targeting tactics. If you've selected the right e-zine and written a powerful ad, you should see a significant improvement in your conversion ratios.