There are so many little things that you can add or do to your site, for little or no money. Here are a few of them. Maintain a link to your ordering information on every, single page of your site. If you have more than five products, make sure you have a shopping cart on your site. Don't expect prospects to write down names of products and buying codes.
Offer prospects the opportunity to order by secure server, telephone, fax and snail-mail.
Some vendors I know even allow wire transfers, and payment by Western Union. Item A writers magazine that I was interested in subscribing to limited their number of subscriptions to 1,000. But I still rushed to key my order in. I kept thinking that if I didn't subscribe I'd be missing out on some good stuff. They got me hook, line and sinker.