T he competition for consumer attention and dollars is stronger than ever. Now businesses have to sell harder and smarter to increase brand awareness and market share. Much of this strategy relies on the best medium or combination of media to deliver advertising messages. The measure of a medium should include its ability to reach both wide and targeted audiences. According to readership surveys, this is where the Missoulian measures up and defines itself as the premeir medium adding value for advertisers.
People have new wants and needs every day.
Frequent advertising reaches your customer regardless of reading habits. Frequency offers you the most affordable rates. Frequent advertising helps you beat your competitor. Advertising is your smallest business expense, yet without it, your business could fail. Frequent advertising helps you maintain higher revenue levels in the off seasons.