I even know of cases where interoffice mail so marked gets delivered separately from all the rest. Finally, let your call volume dictate mail volume. Decide how many people in your niche market you want to talk to in any given week before you send out your first piece. Then send only enough pieces so that you can follow up and reach these people. By following through and keeping your promise that you will call them and speak with them you improve your credibility with your prospects.
Nothing is worse than a mailer opened and read that promises a contact that never comes.
Copyright 2000 by C. Richard Weylman. All rights reserved. C. Richard Weylman serves as President of The Achievement Group, Inc., a Florida-based marketing firm and publishing house.