Counters A visitor counter or hits counter should not be seen on your site unless you have trememdous traffic. The reason for this is visitors really don't want to know which visitor they are, especially if they're visitor number four. There's no benefit to your visitor, nor is there any benefit to you. The only way showing a counter is advantageous is if you've had millions of visitors and wish to display the popularity of your site or would like to attract advertisers with the large numbers. Otherwise, you can use this space for a benefit-packed headline that leads your visitor to another part of your site.
Most web hosts offer web statistics that reveal daily visitors, hits, referrers, etc.
This feature will let you know how many people are visiting your site without the whole world seeing the information. If you're just starting out, make sure your web host offers this free service. Banners Limit your banners to the bare necessities. Because banners are graphics that can slow loading time and are a turn-off for many surfers on the internet. If you do have a banner or two, place the banner at the very top or bottom of your page.