Even the most staid business people must become cheerleaders for their own cause, especially in an online market that generates little enthusiasm among investors these days. Giving up is not an option. Investors will be duly impressed by an entrepreneur who faces them directly, professionally presents the concept and explains the business plan. With that in mind, be prepared for rejection. We writers know all about that, but you entrepreneurs may find it to be unfamiliar territory.
Rejection is nothing more than a dare to keep trying.
It Study every online and traditional business publication that remotely refers to what you are doing. Those considering an online venture need every piece of information they can get their hands on. Often, this material will be your key to narrowing down a list of investors to whom you will make your pitch. Regarding that pitch, keep it short and sweet. Good writing, smart word choices and substantive expression of ideas may be more persuasive than you might imagine, especially with investors who need heavy convincing.