Generally, a bookstore that is hosting a signing will require from you a list containing 100 to 200 of your supporters names and addresses in order to publicize the event by mailed invitation. Sending invitations has proven to be one of the best ways to guarantee a successful signing. If a store is unable or unwilling to do this, we strongly recommend that you do it yourself. We require stores hosting an event to buy extra quantities, but they may return overstocks if necessary. In most cases, we prefer that you buy books at an author discount and sell them at your discretion and at whatever price you choose.
Most authors keep a supply of their books for such events.
It is essential that you keep us updated regarding your schedule so we always have books available and can ship them to arrive in time for your promotional appearances. Keeping our sales and marketing department informed of your schedule also helps prevent duplication of efforts. Our spring and fall catalog mailings generate excellent sales results. Your book will be featured prominently as frontlist when it is first released, and will continue to be displayed in an attractive and informative way long after it is a member of our backlist. We produce approximately 25,000 trade catalogs per season.