However, due to the success we have had with our unique technology, corporations and third parties are now adopting us as a sort of enabler of Web-based support. So, you might find a company such as Equis using our service to support their financial applications. Or you'll find that Sun is using our technology to provide internal support. You get first-time resolution of a problem. You learn as you resolve.
Most support is very impersonal.
You call a number, wait on hold for long periods of time, hope the person at the other end can deliver what you need, and that's about it. You may end up calling a number of times to get the right answer. Even Web-based support seems to be mostly about waiting for someone to get back to your email inquiry. We want the customer to have choice, and to have guaranteed results. They get to pick their expert, and the experts are motivated to price their support competitively.