Pot roast is now fast food for families with no time to cook.
Checkoff dollars are helping to introduce delicious new heat 'n eat main courses using chuck and round cuts. They're fully cooked when consumers buy them and ready to serve in less than 10 minutes. These new products really appeal to the 40 percent of Americans who choose dinners based on ease of preparation. Millions of kids are seeing how beef belongs in a balanced diet. And, they're forming good eating habits they can keep for the rest of their lives.