Retailing both reflects and determines culture. In the U.S. we live in a consumer society. Consumer goods are the focus of our labor, our economy, and our collective lifestyle. Consumer goods have made the U.S. the envy of the world. Because of consumer goods, the retailing industry demands equal opportunity employers.
Retailing is the most unifying and common force for the youth of our society.
The unifying force of people wanting to look better, feel better, and have better lives drives retailing. This force causes retailers to hire managers and leaders who reflect the diversity of the country. It creates grand opportunities for African Americans in retailing. Retailers are interested in collegians from all backgrounds and with any degrees. Although a degree in marketing and retail management is very useful, many retailers are looking for collegians with degrees in liberal arts.