Adams Publishing, the force behind this remarkable new entrant, makes its money selling books to job hunters. So, when they get employers to list their jobs on the site, they are dropping their basic costs closer to zero. Unlike a firm that builds its business on the revenue from employment advertising, a publisher can make the shift to viewing job listings as free content quite easily. No mention of who or how a recruiter might gain access. We'd bet that someone invested a fair hunk of money in this lame venture.
Market research is everything.
Obviously, Joblynx is a case of too much money, too much time and too little sense. You've got to wonder who buys this stuff. Like the Electronic Recruiting News, we offer daily bites that help navigate the enormous opportunity on the Web. Speaking of Marketing, there's a lesson to be learned from the Online Career Center . We continue to wait, with a great deal of anticipation, for their new system.