At Nike, we strive to give back to the communities that we live, work, and play at every opportunity. This charity helps terminally and seriously ill children. The Parry Center for Children provides caring treatment for severely emotionally disturbed children, from infancy to 18 years of age. They address the whole child in context of the family, community and culture, developing a treatment program to prepare that child to lead a productive life in society. Parry Center annually serves over 1,500 people a year, including more than 500 disturbed children.
PAL works closely with other community-based programs to provide a network of services for youth.
Nike has donated product and apparel to be distributed in these rural areas. One half of the school children in Los Angeles County live in poverty and homeless youngsters trying to go to school are the most bereft of all. Shelter Partnership serves 200 homeless shelters which, in turn, serve thousands of the over 40,000 women and children who are homeless in Los Angeles County. While there are structured lessons and activities, the real essence of the program lies in the constant reinforcement of the TLC-TNT principles. This program strives to involve the students' family, where even more progress can be made.