You may want to evaluate their franchise for consistency. Many hotels are franchised so you ll want to see how the particular location fits into the hotels chain. Find out how the chain rates this particular property within their organization. Consider their hotel policies, are they favorable to you or do they penalize you in some way. Find out what partnerships they have that could save you money in other areas.
Many hotels have agreements with airlines, rental car or credit card companies.
See if they credit your frequent flyer or frequent guest programs with points. See if they offer a Premium or Loyalty Club that feature the services you need. Check to see if you belong to any groups that entitle you to a special deal with a particular hotel. Consider their rates and the availability of any coupons or discounts. See who offers the best overall deal for your budget.