They'll tell you. I've talked about results and service. Timeliness is critical in litigation. Everything in litigation has a time table. There's a deadline for everything, my friends.
Preparation is key.
Most consumers of litigation services are sophisticated. They know the difference between preparation and bullshit. Your lawyers have to be prepared. Your lawyers have to be prepared. If the client leaves the meeting and thinks that he or she was better prepared than the lawyers, you're in trouble.