Well, of course you do. And it can get us all into serious trouble. There are seven essential rules of heart-centered planning required to create the Business Plan That Always Works. To understand this rule, it is critical that you know the difference between a thought and a feeling. Most people don't.
Most people confuse their thoughts and their feelings.
Most of what you're doing as you read this article is a thought that will turn into a feeling rather than a feeling that will turn into a thought. Heart-centered planning starts with a feeling, turns into a thought, and ends with a feeling. Head-centered planning begins with a thought, turns into a feeling, and ends with a thought. The rule here is that any plan that ends up in your head is a thought, and because of that, won't work. The Business Plan That Always Works is dominated by your feelings, not by your thoughts.