Layout Take a look at the layout of the page. The top of the page should have a general headline that tells the reader who or what the site is about. Text in the top third of the page should let the reader know what to expect of the site. Break up the page with short paragraphs or bullet points. Hierarchy of Information Think about the levels of information.
Readers can follow links to new pages to get more detailed information.
The most general information should be at the top of the first page with more details cascading down the page. If you create more than one page, include a navigation bar to help your reader find their way. The title of the page, the file name, and the link to the page should use the same words. A reader should know where they are and how they got there. Be careful not to create dead ends.