Like many Americans, Mike Henry, an engineer in Tucson, Arizona, first began using the Internet for work. But now he goes to the Web for news. Certainly when a news event occurs in the world, somebody will find out and tell everybody else, and pretty soon everybody's at that Web site looking at whatever that really spectacular news event was. The war in Kosovo is one such event. Since the fighting began, news consumption on the Internet has been up an estimated 30-40 percent.
Many people click on at work.
Nobody can listen to the radio at work on an ongoing base. Almost no one has a television at work on an ongoing basis. Get the day's most important news right at your desk. Now that number totals a million routinely. Compare a million people a day to the kinds of audiences that go to the most successful cable networks and this is in a medium that's only about 25 percent penetrated.