UNH recruits students when they are high school seniors, but the university needs to work on long-term prospect development. For example, whenever high school students attend a continuing education or summer program at the university, their names should be sent to the Admissions Office for use in recruitment efforts. A professor expressed concern that UNH sends millions of dollars to the system office which uses part of that money to support the College of Life-long Learning and its advertising, which competes with the university's summer program and Division of Continuing Education. The vice provost said that adult students are a fast-growing segment of the student body and that we need to address their needs more fully. He suggested having a faculty committee advise on strategic planning for enrollment.
Professors are also concerned about the quality of students.
There could be a faculty committee to review those cases which the Admissions Office feels are deserving of special consideration. There may be greater interest in technology-mediated learning and learning on the internet. UNH attracts more female than male students. The vice provost wants to research this and other factors and to contact prospective students sooner and more often. Applications went down by fifteen percent in the same year that, because of budget difficulties, many fewer names of Scholastic Aptitude Test takers were purchased and fewer schools were visited.