Books, tapes, seminars, you name it. Well, guess that's one way to sell a product. Think about what you do for a living. You probably tell people in one or two sentences, but we're sure if you list everything you do to accomplish your task, it's allot more involved.
Real estate is no different.
Finding a home or buyer is not that difficult, a few ads and multiple list can provide many prospective leads to a seller, and a buyer can check ads, the internet, and thousands of publications. However, finding a seller and buyer that can reach a meeting of the minds and get to settlement is a totally different and more involved story. Home buying and selling can be an emotional experience. Most people need a third party to keep the emotions out of the negotiations. Not just for the contract of sale, but through till settlement.