We haven't reached women in the way that they should be reached concerning gifts for the College. While that was a lot of money in those days, I don't think I fully understood the concept of giving. The alumnae who have leadership roles today are excited that this new campaign can effect a culture change from modest giving to participation in philanthropy. I think women have finally come to the decision that it is time for us to step up to the plate. She acknowledges that women's reluctance to give significant gifts in the past may be tied to the fund-raiser's equal reluctance to ask.
Recent research supports that.
When asked for a gift, the percentage of women responding is actually higher than that of men. Independent Sector reveals that women also give more generously. While women in 1996 earned only 75 cents for every dollar earned by men, they gave 93 cents for every dollar given by men. The Atlanta Women's Foundation is a catalyst for change for women and girls, primarily through raising funds and distributing grants. Members advise how the funds are used for causes that range from domestic violence to rape prevention to teen pregnancy.