Less gasoline is sold, at higher prices. Demand can go up if people want the product more or if people have more money to spend. Suppose you want to do something like increase the number of people who get vaccinated. In economics, a market has a demand side and a supply side. Marketing in the business sense refers only to the demand side of a market.
Marketing is demand management.
Markets as information systems Sound applet Markets bring together Consumer wants and preferences Budgets Supply availabilities to produce an allocation of resources and a distribution of goods and services. The price carries the information. Potential buyers and sellers can react to the price. By responding to prices, each person adjusts his or her resource utilization to fit with resource availabilities for the whole society. Goods that use scarcest resources carry the highest prices.