We need to look at how energy marketing companies will interact with transmission and distribution companies. We need to develop a program, over a year's time, that includes assessment and evaluation of our customer base, assessment of the competition, and assessment of how the utility company employees are going to provide the level of customer service that our customers will demand. Along with that assessment, we need to be developing strategies, actions and objectives. We need to be accountable. Whenever we look at marketing we need also to look at how we fulfill the promise of marketing.
Marketing means looking simultaneously at our customers and at our employees.
After we have clearly set our objectives, we can then look to see what evaluation and assessment tools we will need to mark our progress in meeting the objectives. Permission is granted to quote from this article only when Metromark Market Research, Inc. is credited as the source. Please sign our Guest Book before you leave . Bookmark this page or add it to your Favorite Places folder now . Inc. All rights are reserved.