Technology studies is a new discipline with very little tradition and covering different academic fields. Current economic development and common business practice are bringing every day more and more situations in which marketing and technology issues come together. Yet, we do not have a unified set of academic material addressing these issues. For that reason, we are attempting to maintain this monograph as an on going document dealing with the concept of Technology Marketing. This work is an attempt to maintain a permanent up-dated written manuscript in the area of Technology Planning.
Planning has a certain academic tradition in the area of applied disciplines.
Technology studies is a new discipline with very little tradition and covering different academic fields. Current technological developments and common business practice are bringing every day new challenges to the task of planning. Traditional planning techniques have less practical application given the fast track of technologies evolution. These concerns require a set of material in which we can accommodate the traditional and the new issues in technology planning. Our monograph is an attempt in dealing with this challenge.