It is essential to phone everyone on the day of the launch or event. A media conference for an important message Only use a media conference when there is something very important to announce or show. The best time is 11 am. The best days are every day except Friday and Saturday. Sunday is often a good day because it is generally a slow news day.
Media conferences give a certain degree of seriousness to the issue.
Using the media conference forum can also be detrimental to your campaign - you might have to answer questions you'd rather not. So think carefully before you have one. They are informal and the best time is early in the morning. Sometimes a story can eventuate out of a press briefing. Either choose a central venue such as State parliament or a major hotel.