Do something that'll get people to look at you and your service in a new way. Remember - if you follow the crowd, the crowd will never follow you. Learning is enhanced when people are told the benefits they will receive for using you and your service. Real estate advertisers rarely include benefits in their advertising. Highlight them in your ads.
Repetition increases the strength of an older idea, which can be more effective than a newer idea.
Messages presented closer in time to an intense need are learned faster than when the need is weaker. Be consistent with your advertising. New prospects are entering the real estate market every day. The greater the reward consumers receive from reading an ad, the faster they learn the message. Research shows the more you tell consumers, the more likely they are to respond to your ad.