No doubt about it. But I can t find those people. I m a good corporate citizen. I would do it if it wasn t hard to do. But all of us are intendedly rational.
Most people come to work to do a good job.
They are rational by their own lights. For me to spend three to four hours doing something like that, rather than working with clients, doing creative stuff, is death. I m not going to do it. So they lose an opportunity. This story can be multiplied in IBM, probably by the thousands, and in any large organization, no one knows what anyone else knows, they can t find them, and they miss opportunities.