Phase Ask for twice as much money as you think you will need because you will need it. Besides, it's much easier to get the necessary funding the first time than when you go back to the wheel the second time. Don't use personal funds or put your family at risk financially by borrowing on your mortgage to underwrite your company. There is no substitute for hard work. Be imaginative when evaluating the strengths and weaknesses of your product or services.
Many successful companies change horses in mid-stream.
Continuously figure out ways to cut costs. Reduce your expenditures to those items that you must have to survive vs. those nice to have. Make sure that you are selling a product or service to people or companies that have money to buy. There are advantages to being small. One of them is the ability to make decisions quickly and respond to a prospect's requirements on the spot.