Most online contests stink on liquid nitrogen, and with good reason.
More often than not, they're an excuse to get presumably valuable marketing information, and the effort of filling out a series of online foprms gets to break down everyone. This contest is different. The Letter of the Week contest is easy to explain, and hard to understand for those who don't appreciate altruism. The winner of each week's contest gets a big fat package full of intriguing, fascinating, and ultimately illuminating material garnered from all over the globe. I make no guarantees as to what's in each package, but suffice to say that free goodies in the mailbox are always good, especially when they require a handtruck or forklift to carry inside.