We wanted to add to it by 'landscaping' an authentic Georgia meadow, and we knew it would take four to five years to establish and grow. But the community didn't know that. Residents kept calling the plant managers, asking when they were going to cut their grass. Then Joyce LaValle, who was Prince Street's President, stepped in. Employees educated students about the environment and about how companies can be environmentally responsible.
People know more about what's going on, and the Internet is a part of that.
Just Does It Environmentally. Like other businesses, Nike's learned that conserving resources not only builds loyalty among customers who have added corporate environmental responsibility to their purchasing criteria but also contributes to the company's bottom line. For example, using recycled material for new products, such as Nike's running tank top, made of recycled plastic, conserves resources at the design stage. Each tank top is made of Wellman Fortrel EcoSpun and contains material from about one and a half standard two-liter soda bottles. Because white reflects the sun, which helps keep runners cooler, the product uses no dyes, which can be harmful to the environment.