Your site design needs to match your traffic that is coming to the site. For instance, you dont want to make an all flashy, really bad ass design if your traffic comes from tgps, link sites and pic posts. They are looking for free shit to begin with. Well since I just mention money. Lets go more in detail in that issue.
Pricing is very important for a paysite.
And your retention ratio is 60 percent. On the other hand, if you were charging 30 dollars a month, and you had a shitty retention ratio, you would be making the same money with sign ups just like if you were charging 20 a month. However, its better for you to have a cheaper higher converting site than charging more. That way you have a brighter future in the long run. Next up is content.