Internet panels are better quality than telephone surveys or mall-intercepts according to the company. Respondents take an Internet survey at a time of their own choosing. Every interview is conducted precisely the same way, without interviewer bias or error. Individuals can take as much time as they need to think about the answer to a question. Pictures, sounds, and video can be incorporated into the online questionnaire.
Panelists are diligent in answering survey questions because they are paid fairly for their time.
Internet questionnaires can be longer and more detailed than telephone or mall-intercept surveys because of the incentives offered. Members' privacy, confidentiality, and anonymity are always protected. The usage of panel members is monitored and limited. The average panelist participates in only three or four studies per year. Panel members are entitled to special benefits, services, and links available through our panel websites.