He explains the structure of advertising agencies and the process of selecting and buying media. Students make two ad presentations during the semester, as well. Rice developed the Writing Workshop five years ago. The course teaches students about voice, parallelism, how 'less is more,' the power of verbs, grammar and other basic writing tools. Students must also read their work aloud in class, which Rice said builds their confidence and helps them hear the rhythm of their writing.
People listen to other people and say, 'That's interesting.
It's a good way for them to share thoughts and gain confidence that their thoughts are not theirs alone in some strange aberration in their head. Rice said he loves teaching, and he particularly enjoys when students break through and say something that really touches everyone in the class. On those days, I don't drive home. I fly home. Outside of his two careers, Rice enjoys spending time with his wife of 37 years, Linda and their two grown children and a grandson.