They felt that while it is entirely appropriate to pray on-camera, the manner in which this prayer segment was presented was staged and phony. Rather than showing the ministry's spiritual commitment to help, as was the intent, this segment raised serious integrity concerns in the minds of viewers. Without the research, this brief, seemingly innocuous segment could have torpedoed the entire program. Whether your organization has used research before or is new to the process, there are a number of keys to unlocking the power of information for your ministry. Be ready for change .
Research is useless unless it is implemented.
If your organization is not ready to make some changes based on the findings, don't spend the energy to do research. Because whether it's a perception or reality, that's what they think. Keep an open mind . Research findings aren't always easy. One of the most humbling experiences is to present what you think is a terrific idea and have it roundly panned by your target market in a study.