Financial aspects should be easily understood by all readers. Style and feel should be appropriate - they encourage you to open the report and read it. The report shows an understanding of the needs of your main readers. By spreading your name, address and contact details, a good report allows people of all kinds to get in touch with you. For potential sponsors, prepare a presentation pack of other material, to send out with your report, once published.
Pictures Make good use of illustrations - eg simple charts and graphs rather than masses of data.
Caption photographs and pictures - and avoid boring shots of people doing nothing. Use only professional-quality artwork and photos. Text Your writing must be clear and concise. Text must be legible - preferably at least 12 pt in size and certainly no less than 11 pt. Design should be effective and attractive - with white space and breaks in text.