The amount of documentation is simply amazing and there are many commercial products that aren't as well documented. However, the current site looks like it was designed by a programmer. For an example, look at the various java.apache.org sites. They have navigation and are split into multiple sections and pages. Someone took the time to section off the various topics and put together graphics and navigation.
Marketing is as much about appearance as capabilities.
I also have some time on my hands while I'm searching for a new job, so I am volunteering my time if it's needed or wanted. If the powers that be are interested, I am available to help.