A commercial venture can't find affordable insurance if someone will likely get hurt. Also, many consumers as well want to reduce risk, not pursue it, so adventure sport companies work to convince them that their sport is safe. But perhaps the ultimate bottom line is sales. Safety equipment for adventure sport is a large and growing market. Shoes, harnesses, lights and helmets aren't considered optional.
Safety is big business.
But it's all so protected. All the adventure is really gone from it. James Scheh, manager of Planet Granite in Santa Clara, disagrees. You can always get better. Indoor climbing is attractive because it's available and safe.