The only thing this book does not do is show you HOW to shoot a wedding. That's covered in our companion video which shows you how to shoot and edit a great wedding video. You'll see why most smart wedding videographers don't rely on Yellow Pages ads. They've learned the expensive lesson that Yellow Pages ads attract the wrong kind of clients - those who are price shopping for the cheapest rates. That's why Mitch shows you how to build a referral-based business.
Referrals are the key to a profitable wedding video business.
Unlike clients who call you from ad, a referred client costs nothing to book and most of the actual selling has already been done for you. Another big advantage to a referred client, is that price is often a minor issue. You'll learn about the surprising area of subcontracting and see how some people focus on either shooting or editing, but not both. Learn the five questions to ask before buying equipment and some very clever equipment strategies that will put you in business no matter what your budget. In Wedding Video For Profit Mitch Lang shows you how to regularly test higher rates and packages prices.