Start with traditional media. Even after all the excitement over Internet marketing in the 1990s, traditional media are still the number one way to get your name and basic idea out to a LOT of prospects. Keep in mind, traditional media usually aren't the best way to give complete details about your product, service, or idea. Therefore, don't rely on the Big media to close sales. You will use your web site and follow-up email for that later.
Most TV commercials are pricey.
A simple TV ad package in prime time or in the late night news can run into the tens of thousands of dollars. Get less expensive ads at off- prime times and on popular cable channels. One major expense of doing a TV ad campaign is getting your commercial produced. Keep costs down by having a professional announcer talk about your business over moving and still shots of your store, product, or service. This kind of production doesn't require microphones, often one of the most time consuming aspects of TV production.