A set or fixed amount of money set aside to be used for advertising regardless of the amount of purchases. It does not matter how much product is purchased or where the product is purchased, the retailer gets the fixed amount of money. It does not matter how much product is purchased or where the product is purchased, the retailer can usually run an unlimited number of ads. The time period an ad must run in order to qualify for co-op reimbursement. The process and the form used by the retailer to get reimbursement for advertising expenditures.
Reimbursement is usually in the form of a credit memo, check or product.
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