The future of this sector holds a decrease in the use of traditional advertising and an increase in the use of the internet. Three specific areas of increase are discussed below. It involves a company marketing their products directly to potential consumers via email. This type of advertising takes place now, but I see it growing tremendously in the near future. Traditional DTC advertising would be done by mailing flyers or catalogues, television ads, or phone calls.
Online malls are one-stop shopping sites for a wide variety of customers.
Companies that already have a freestanding site can link it to an online mall for a very small fee. The information gathered, by interacting with a specific group of people, is a great way of encouraging repeat business and gaining brand loyalty. Companies could use these communities to find out what customers like or dislike about their products and services. They could find out what other products customers are interested in. Potential customers do not have to be at the right place at the right time to see the ad.