I'm going to call up your site and show it to our staff in our Big 50 meeting. Before browsing your web site, I had no idea of what I wanted. I now know how I want the basement to look like. Two or three words won't do it though. I think the site is very well put together.
Navigation is clear and always present and look and feel friendly.
It is very professional and clean, the icons are cute and catchy, the design is consistent , and the information given is abundant and thorough. They really are good. I really do think you have the important factors down in designing a site. I just saw the page proof of my column, and the art director is showing your home page to illustrate it. So, you'll likely see some increased traffic, if only from remodelers who want to see what a really good site looks like .