We wish all readers of Bookmark our best wishes for the Holiday Season and a most prosperous New Year. It's been a most interesting 12 months in all aspects of on-line business. No doubt many uncharted waters lie ahead. Text Remains Vital First there were static graphics, then came animations, followed by advanced technologies such as Macromedia Flash . Despite so many ways to spice up a page, text remains vital to the information value and, arguably, the success of a web site.
People read text and absorb the information.
By contrast, people often merely glance at graphics. Graphics might be nice to look at but the information value is often low. Granted there are exceptions, such as cutaway views of mechanical components or text rendered as a graphic on screen in order to preserve particular fonts, colours, sizes and other attributes. There is a very important additional reason why text needs serious attention. It has to do with search engines.