Do It Differently Do something new. People are more apt to pick up on something that hasn't been done before. Do it first, and people will remember you. But don't copy someone else's idea. Remember that before you even start typing.
People love linking from their personal pages, and sometimes from their professional pages.
When I review a product or Web site, I contact the person in charge on the chance they'll want to announce that they appeared in Lockergnome. A graphic catches surfers' eyes. If possible, try to get a small description or personal accolade to accompany that link. It gives it more credibility. Surfers become familiar with a certain name, and they trust it.