That's where we come in. NASA responded enthusiastically. We traveled out to Los Angeles to shoot interviews for the first one, and we'll be flying out again in June to shoot more. We're trying to tell an astronomical story in two minutes and still give it some weight. The way we do that is with clean editing in the Avid, clean compositing in After Effects and basically the best 3D animation that's done under NASA's domain.
Production takes place concurrently with other Hubble projects.
But when you start editing and you see things that would just work better, or something in the script that's just not working, we do have the freedom to make decisions right there. We have a few ideas for exhibition in non-traditional places, such as malls and airports. Hopefully you won't be able to escape this thing. Even in astronomy, the conflict rages between what is true and what is appealing. There's a constant tension between accuracy and what the public wants to see and will understand.