McD is attempting to emulate the Gap chain's move up via Banana Republic, and down via Old Navy. WDescribe the major fast food segments that McD does not currently serve. Which are suited, customer, service, product wise to fit into the McD system. Terrific before and after pictures. Apple computer took the color out of its famous apple logo.
Orphaned brands are well-known but poorly performing.
Outsource the production and keep overhead low. Mrs. Paul's frozen seafood is an orphan brand. Brainstorm some strategies for reviving it. Will customers buy shoes via the internet without trying them on. Nordy already sells them through a catalog and and returns are no greater than in store sales.