As the ratios of PC household are over 30 percent both in Japan and EU countries, only about 30 percent of the PCs are connected to the Internet. However this situation will change rapidly because of emergence of free ISPs. These are considered to be a model of near future usage. People do not always concentrate on accessing the Internet. The ratio of online shoppers increased 31 percent of 1998 to 42 percent of 1999.
Online shoppers have active life style both in real and virtual life.
They are not interested in systems of the Internet but contents they can get. Though many present users access the Internet in order to get useful information to solve their tasks, future users will mainly consume information on the Internet and to enjoy their daily life. Therefore simultaneous use of the Internet and other activities will be popular among Internet users. The new pattern of economic growth, in which a variety of network services are developed in replace of durable products like as automobile, TV and so on, is appearing. Creating attractive and low cost network services are indispensable for electronic commerce.