The Masonic has available lounge areas and meeting rooms, but they aren't fully utilized. It would take a major effort to modernize the facility to compete with other venues. What's missing is a way to showcase it to be a part of the experience. The hallways are incredibly bland. People walk in the back door from the parking lot, which has all the charm of a loading dock.
People talk about the total experience.
We'll be around to celebrate the 75th anniversary of the building and beyond.