The commentary echoes the aggressive marketing drive launched by Philip Morris in 1996. The other part of the campaign ridiculed the dangers of passive smoking. Philip Morris stressed that it had not intended to show that passive smoking is no more dangerous than eating biscuits, drinking too much water and eating salty food, but its campaign had set public opinion against it. Claveloux defends the campaign vigorously and chuckles at claims that mothers who smoke deliver under-sized babies. We will not recommend smoking for anyone.
People have a free choice.
Emily von Sydow is a correspondent for the Finnish daily Hufvudstadsbladet. This is an edited translation of her feature article, published 10 March 1997.