In this discussion of planning, I will attempt to establish a logical framework within which planning can be carried out effectively. I will develop only those principles of planning that The Deutsch Group has been able to validate during the 30 years it has been providing planning counsel to its clients. Because this specific article is not intended to be a workbook, I will not attempt to establish the techniques or steps to be used in planning. The planning function has received increased attention as organizations have grown and management theory has developed. The need for planning becomes more obvious as people and organizations develop an awareness of the precise nature of their business and their objectives.
Planning is the basis for successful management action.
At the same time, effective planning greatly simplifies the task of a manager because it makes integrated and coordinated effort possible. In short, if we know where we are going, we are much more likely to get there. Planning also allows us to make the most effective and efficient use of people, facilities and money. Planning makes it possible to let our people know what is wanted of them and, in the process, gives them an opportunity to participate in the decisions that are made. In turn, this involvement keeps interest and enthusiasm at a high level and enables management to incorporate into its plans the best thinking of those closest to the point where the action will be carried out.