To determine that requires an understanding of the demographics of the regions beyond your own. These questions can be answered through a healthy bit of research. Contact the local chamber of commerce, visit a local library or search on the internet for demographics of these markets. This information will include vital statistics such as average family income, the age of the residents and other factors. Also, check for the availability of lists of registered vehicle owners.
Many states sell their motor vehicle registration records to mailing list companies.
Often these lists are available by zip code and may include specific make or model information. Conclusion With the geographic and demographic analysis of a shop s current market and potential expansion sites, the process of formulating a plan for expansion can begin. In next month s issue, we will examine the steps necessary to identify and evaluate potential acquisition targets and also look for potential green-field sites.