A problem of which the consumer is not aware is A. an inactive problem. B. a current problem. C. a situational problem. D. an artificial problem. E. none of the above.
Marketers can seek to A. suppress problem recognition.
B. react to problem recognition. C. influence problem recognition. D. all of the above. Proposed legislation would require health and safety warnings in all advertising of alcoholic beverages in order to A. reduce product liability litigation. B. repress problem recognition.