The fate of many microenterprises is sealed by a problematic business model. A low margin, moderate volume business with high operating leverage and a dependence on a single commodity-like product is destined for failure or marginal survival. We need keener insights into this critical aspect of the start-up and very small venture. There are many potential avenues open to researchers for enhancing our understanding of the role of the business concept in venture success. Academic research is often criticized for its failure to serve the practitioner.
Researchers tend to assume the fundamentals and concentrate on more complex issues.
Especially in a microenterprise context, further work on the nature, role and impact of well-conceptualized business concepts represents will fill an important gap in our basic understanding of entrepreneurship. It will provide a foundation for use in training and development programs as well as for theory building. We seek to be the preeminent global source of knowledge development in the area of microenterprise development, especially under conditions of adversity. To achieve and sustain such positioning, we need your involvement. Just as important is the involvement of readers in submitting their research to the Journal, and in serving as reviewers for the work that we receive.