Organizational Readiness Level of Penetration Online Competitiveness Impact on the Bottom Line Strength of Technology Using The Digital Scorecard is a learning experience. Implementing it is a strategic imperative. Benefits include benchmarking with the competition, uncovering underutilized areas of opportunities, discovering best practices, deciding on next priorities, performing a gap analysis, and tracking your progress by taking the test again, at a later date. Mougayar takes you through an exhilarating journey that targets every nook and cranny of your organization against the world's best practices. Corporate Lessons from Web Companies Mougayar has observed that most Internet business innovations are driven by small Internet companies that are writing the rules, while large companies struggle to make their footprint online.
Old baggage includes getting tied with existing organizational models and distribution channels.
Wrong thinking happens when assuming that your brand, loyalty and trust automatically transfer with you to the online world. New mistakes embody underestimating the importance of content and community prior to engaging in commerce, and not duplicating existing processes before innovating with new value. A case in point is the Web portal. Large corporations can learn a lot from large Web portals. In contrast, most Fortune 1000 companies own a wealth of valuable information, but have done a poor job at aggregating it on the Web for their customers.