Soundtrack and audio effects are matched to the visual content. Slowly, the film goes from a rough cut to the finished, polished, final version that audiences will see in theatres. Once the picture is completed and approved, it is marketed and distributed. If the producer has already lined up a distributor, the movie will be marketed using advertising in the theaters, TV, radio, print media and online. This process builds an audience for the film even before it is released.
Marketing is part skill, part guesswork and definitely creative.
Good marketing can make a small film into a huge success. It can also leave a giant, expensive film floundering. A chart reviewing the production process. Reproduction without permission is strictly prohibited. Here's a quick look at the major players and a summary of what they do.