You need an ad management software package to track impressions and clickthroughs for banner ads on your Web site.
Prices range from zero to six figures.
Banner Advertising Statistics Customize your content. Banner Ads are good. In the previous section of this article , we discussed the various features to look for in an ad management package, including media support, reporting and targeting. In this section, we'll take a look at available packages one by one, beginning with the cheapest. The following list has been limited to full-featured banner ad management packages that are available for purchase and use by individual Web sites.