Most respondents understand cookie technology. Sixty-one percent said they re knowledgeable about electronic cookies. This knowledge of cookie technology is also seen as many of these respondents are monitoring or controlling their cookie activity. And 61 percent of respondents said cookies are acceptable. Only 16 percent said cookies are not acceptable.
Most consumers recognize value in cookie technology but want to maintain control.
Companies vying for business online need to recognize that consumer privacy concerns are real and, indeed, warranted. The Internet makes information dissemination quick and easy. Information can be consolidated, hacked and abused. To overcome the burden placed upon them, Internet companies must first and foremost build trust. An obvious and clearly stated privacy policy is important to consumers, but it s only a first step.