This sample site uses basic HTML formatting for text. If the above choices sound like a lot, you may be saddened to find that they offer very limited aesthetic control and are at the mercy of the users browser, operating system and font library as to how they are interpreted. Setting a preferred font to Arial, Verdana, Helvetica, Times, Times New Roman, or Courier since these come standard with most computers. Use of white space, link breaks and spaces created with tables and graphics, liberally. Unfortunately without Cascading Style Sheets one can't control letter and line spacing.
Most people assume brightly colored text to be a link.
Black on white is the best and most readable way to go.