Typography Consistent typography sustains and enhances an image. The approved typestyle for Creighton is Palatino. Palatino comes from the linotype library of original typestyles. Shown here hare the four Palatino typefaces or weights from commercial typesetters. Palatino was chosen for Creighton University because of its similarity to previous Creighton signatures, its easy readability and its accessibility within Creighton's typesetting facilities.
Palatino typeface is available on desktop publishing programs.
Palatino Bold is used for emphasis and domination. Examples are the Creighton signature, text headlines, signage and vehicle identification. Palatino Medium or Normal is easy to read and is used primarily for text in body copy. It can be used on Creighton stationery, printed publications, 35mm slides, TV and video announcements. Palatino Light is used primarily for formal applications such as invitations or photo captions.