I've done Pat St. John's eyes - he's a rock DJ in New York. You know whose eyes I'd really like to do is Jason Williams' of the New Jersey Nicks. I see him out on the floor looking for his contact lenses. We also spoke briefly with Keri McAuliff, the refractive surgery coordinator who went to high school with Keith Elias. In most cases, patients begin by contacting us by phone, in which case I send them materials and answer any specific questions they have.
Many patients are doctor phobic, so the initial phone conversation seems less threatening.
We also give live seminars two evenings a month. Then we allow patients to view a live surgery via a reverse view projector. Since we don't have an audio feed, I describe to patients what is going on. We also make sure that patient education materials are present in the waiting room. Afterward, we tour the office with the patients.