Nothing has its meaning alone. Every figure must have its ground or environment. The Web marketplace of ideas about sponsorship.
Money is necessary to establish a Web site.
While there are other economic models for funding, many sites are finding sponsors. This evolution saddens some, but sponsors will continue to be an important source of funding for current and new sites. The result is entertaining, informative, smart and cool sites. However, I also believe that accepting advertising includes a responsibility for public service. Organizations like the Red Cross maintain Web sites and everyone should assist these organizations.