To some degree, we've extended that thinking to the consumer, to personal e-business. To make e-business truly pervasive, however, we need to lower the barrier to services. Surprisingly, the PC is part of that barrier. The PC is designed as a general-purpose platform that can run many different kinds of applications. Yet we have found that individuals prefer separate appliances.
Many people have a home PC as well as a separate fax machine and a stand-alone answering machine.
It's not convenient. Convenience is driving our thinking in how to personalize e-business. It's doable but unnecessarily complicated. It's connected to a back-end infrastructure so you can push one button and bring up the Web. It even has buttons for your favorite sites.