I can give you more information than a print magazine can. At Avweb visitors must fill out a one-page survey before they can access the site. As competition for web advertisers heats up, this type of information will become a differentiator. If you can't give it to advertisers they'll go to a competitor who can. Other web sites and industry publications are competing with Avweb for advertising dollars, but Marbach thinks there is still room for his company to make money.
Most successful markets have more than one publication.
The advertiser gets twice the exposure advertising in more than one place. Because its published electronically, Avweb can offer readers elements that a print magazine can't, such as live discussion groups, e-mail to editors and writers, and easily accessible archived stories from previous issues. It's also updated more frequently than a print magazine - often weekly, Marbach says. We have no publishing schedules, no deadlines, and no copy fitting problems. Marbach can run as many articles as he wants and cover breaking news stories that many magazines normally leave to newspapers.