Weddings, funerals, Christmas. Pay as you go is not the way we will deal in the future. Clubs in fact become mailing lists with real value. Advertisers want a targeted list. This may be the only way in which people are paid for intellectual property.
New technologies require radical changes in behaviour.
Providing electronic access to governments for example, will not succeed unless the attitudes and practices of government are totally overhauled. Businesses and educational institutions are discovering the same simple truth. The challenge is to use it wisely, quickly and with eyes as wide open as possible. Today we speak of virtual collections of people, pulled together for a purpose and then dispersed. One side of connectedness will likely make some existing communities irrelevant while easily affecting the creation of new communities, often on demand.