So too has Asha Bhosle. Pop music is here to stay. We expect the growth in this sector to be in the region of about 15 to 25 per cent. The wonderful thing about pop is that you are not bound to a film story. You can write your own script.
Pop is popular.
It encompasses a whole range of music like dance music, re-mixes, love songs, fusion, group dance, contemporary instruments and much more. Pop music demands enhanced performances from the artistes. They must not only have the ability to perform but must also have looks, vision, talent and the disposition to handle the press. We build artistes as brands. On the issue of labels, anything, even Arabic songs can hit the billboard charts.