When you react, you are taking the event in an emotional circle. Reaction leaves you with an emotional mess you will have to clean up. The Process involves O rganizing yourself for results. Most salespeople don't understand that results don't just happen. They are the reward of an organized plan that you act out.
Organization is action given to events before they becomes a crisis.
When you are organized, you have cleared your life of the clutter and left your mind free to see beyond the moment. Remember the human mind cannot function creatively in clutter. Organization is the process of clearing clutter. This Process involves C lear communication. So much of the selling process is made difficult because of ineffective communication.