The Marketing Concept Applies in Nonprofit Organizations While the objectives of nonprofit organizations are not strictly economic, they may still be operated much as for-profit businesses.
Nonprofits often exist to accomplish a goal unrelated to traditional paying customer satisfaction.
In fact, many nonprofits specifically raise money from non-customer groups and then spend it on customers who define a cause. Non-Economic Measures of Success. They may not have a traditional bottom line economic measure of success, such as profit or return on investment. While the costs associated with achieving nonprofit success may be measured, objectives, such as preserving a wetland, restoring an historical building, or making health-care available to the poor usually require a measure of success other than profit. Poorly Organized for Marketing.