We've found a way to float the Australian cricket team. We give a 10, maybe 15, per cent stake to the Australian Cricket Board in exchange for official branding and support. Remaining memberships are sold to Australian cricket fans. We use the cash to buy tailored Web content, including access to audio and video feeds for matches worldwide.
Members get a password to a special site where they can watch any game live.
They also get news reports from AAP, video conferences with players, an online chat forum, a stubbie holder, lots of great things. But here's the best part. The shares rise in value because of their limited supply. But they also match the performance of the team - when the team wins, shareholders get dividend points. The points can be traded for discounts on products and services sold in the SSX e-tail store.