While organising women and supporting them in building their own workers' organisations, the need for mass mobilisation through campaigns became evident. This mass mobilisation strengthens the SEWA movement and at the same time highlights their own pressing issues. All mobilisation is done as part of a campaign around a clearly identified issue. The issue is identified by the women and local leaders as one which affects large numbers of people, which affects them deeply or is felt as unjust or intolerable and is continually called to our attention.
Mobilisation involves continuous meetings at the village or mohalla level.
In 1999, there were ten campaigns organised around pressing issues affecting SEWA members. These spread geographically and across occupations, depending on the issues involved. Some campaigns made considerable headway and others faced obstacles or long struggles. But in all, workers in large numbers joined the campaigns, contributed their insights and ideas for organising. Several strong leaders developed as a result of these campaigns.