Radio can overcome clutter giving increased share of voice and additional frequency.
Many consumers dislike the invasiveness of direct mail Radio can act as an advanced notice to the addressee Radio will dramatically increase the frequency of the message Sovereign can plan the commercial schedule to hit the demographic target with multiple messages Radio with outdoor Outdoor can confront the consumer with an idea or challenge but consumers can also look away Radio can add frequency and tighter targeting and timing Radio can convey more information either through longer ads or multiple copy Radio with Cinema Cinema ads - one hit per visit Radio can increase frequency extend coverage beyond people who rarely or never go to the cinema give tighter timing, time of day, week and even week of month.