However this case was settled in Coke s favour. 1999 held Pepsi s allegations as being devoid of any merit says Mr Kochhar. Coke also contends that it has never taken its competitors to court and it has always been the other way. The cola clash is now also making a virtual presence on the Net. This could well be the beginning of a new chapter in the history of Cola wars.
Market share is another contentious issue between the companies.
Coca Cola India s market share in the soft drinks market is more than 58 per cent says Mr Kochhar. We have a market share of 51 per cent in the Cola segment and an overall share of 48 per cent in soft drinks says Mr Jolly. Another major issue that both companies often face is price wars. Coke has recently cut the prices on its 300 ml range. Mr Kochhar says we believe in bringing the best value for our customers.