Emphasis is upon planning, problem solving, and decision making in the areas of economics and business. The first term will cover methods for summarizing data, probability, discrete and continuous distributions, sampling theory, and statistical inference. The second term will include statistical inference, goodness of fit tests, analysis of variance, correlation, and regression. This course is concerned with the theory and practice of personnel management and the significant issues raised in the management of human resources in organizations of all types. A grounding in personnel management enables a manager to understand the human aspects of his or her job and adapt this knowledge to attain the efficient use of human resources.
Personnel management is a line responsibility and a staff function.
As such, this course emphasizes the management responsibilities for rather than the highly procedural aspects of personnel management. This course analyzes how the structure and process of an organization can be designed in light of the restrictions and requirements of the technology it uses, the environment in which it operates, the nature of its goals and the stage of its development. MKTG 011 Marketing management's use of advertising as a promotional variable. The course will concentrate on concepts and theories of advertising as they apply to the strategic decisions of an advertising or brand manager. Emphasis will be placed on product positioning, the communication process, and the measurement and evaluation of advertising effects.