We are competing with the Wal-Marts and Targets of the world, and we have to point out what is good about us. Well, pawnshops may be competing with the Wal-Marts and the Targets when they sell merchandise to people who come in off the street looking for a bargain, but that's not their main reason for being in business. Pawnshops are the place where people go who need money, and need it right now. That's what the average loan is at a pawnshop. Pawnshops are the oldest form of lending known to mankind.
Pawnshops are still the quickest, simplest way to get a loan.
They don't necessarily want their neighbors to know. But pawnbrokers see these people all the time. All of that aside, there is also something kind of interesting about walking through a pawnshop, just looking around. The clutter, the variety. And I love going into pawnshops, too.