It is memories. It is nostalgia. They were so much better than the cheap plastic ones you get now. It is a status symbol. It is an investment.
Many older ones sell for considerably more than their original price.
From the molded rubber handle to the reflective lining, it is a thoroughly modern model that will find users in every age category. The vinyl outer shell can be cleaned with a wet cloth or sponge. A frozen bottle of water was still half frozen more than 4 hours after the lunch was packed. The carrot sticks and ranch dressing were as cold as they were when we packed them. The food storage compartment has limited space.