This is the neat stuff. So far, all we have is a wish list. This is where the action takes place. Objectives are the things we do to get our wants. Now again there are some rules.
Objectives are very specific.
They tell exactly what you will do and when you will do it. When you think about what you will do, make a commitment to it. Very, very bad. Be sure your objectives can be measured. Don't leave room for maybes.