Icanbuy hopes to get the kids clicking up orders that are paid for from an online allowance account established by their parents. When a young shopper wants to buy a product, he or she either does so directly on the Icanbuy site or through a special one-click payment option on a participating merchant's site. Herman says Icanbuy isn't just a play to get kids to pay in a touchy-feely environment. A collaboration with TalkCity will include discussion groups on money management and investing, for instance. Kids also will be able to donate some of their allowance to charity and set up an online savings account.
Parents have extensive control over what their kids are offered.
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