Artisans receive a fair price for their goods and advances on orders. ATOs work with artisans to provide quality products. Purchase and marketing of artisans' goods are conducted according to high ethical standards. Continuity of orders is important. Sources, production and workplaces do not exploit people or the environment.
Products have meaning above their tangible attributes.
Consumers are informed about the people who make the products they purchase, increasing their loyalty and understanding that their purchasing power makes a difference. Cultural exchanges between people in the South and people in the North are encouraged. FTF seeks to develop a workable agenda for handicrafts and agricultural products within the context of fair trade.