But we don't want to create content to be a destination unto itself.
People buy products to supplement their faith.
The remaining 15 percent is expected from services, such as the creation of Web sites for churches and other houses of worship. But at the end of the day, you want to be both proud of what you put out and have a sustainable business. Our goal from the very beginning was to build a really strong media company, with Beliefnet online in the middle of it. Several widely reported casualties of recent weeks suggest as much. Both sites are headquartered in New York.