An examination of the economic structure of mass media industries. Attention is focused on the web of economic relationships, market processes, and external constraints which direct the activities of suppliers, producers, distributors, retailers, and consumers of mass media products. Explores why mass media industries are organized as they are and how their structure affects the behavior of media markets. As an overview of contemporary issues involving the economic performance of mass media industries, this course investigates those distinctive attributes of the media marketplace that influence the nature of the competitive process. Grades are based on multiple-choice exams and a research paper.
Required readings are diverse and challenging.
Previous course work in economics and business is helpful but not required. Television and Children. The course is an upper-level overview of the field of children and television. A background in developmental psychology or another behavioral science is helpful, and recommended. Grades will be based on viewing assignments, observational work, a major paper or project, and exams.