They also command premium pricing. Brands are the best guarantee of corporate survival. Here in Asia, the economic crisis has forced Asian companies to rethink their strategies as they try to compete with overseas competition. The answer to these questions is the creation, development and management of powerful international brands. However, developing a successful international brand is not an easy task.
Most companies lack the necessary knowledge and expertise to execute the program.
The Creation, Development and Management of Asian Brands for the Global Market offers practical advice from a top class author on the subject. It comes highly recommended for all concerned with injecting value into their company. For the past twenty years, Dr Temporal has been involved in training and consulting. He was also consultant to the Thatcher administration. Internationally, Dr Temporal has been a consultant to the World Bank, European Community, Intel and Standard Chartered Bank .