Forget about just publishing and informing users. Today, we can captivate, enhance, educate, compell, and motivate customers on the Web. As companies we are not the only ones with power. Here is a good summary of what these tools are and what they can be used for but remember new uses and techniques for building relationships are occuring all the time. E-mail is king .
More people have e-mail than web access.
Mailing lists can be very powerful and cheap. Cookies and server databases help customize web views based on customer preferences, characteristics, selections, surveyed information, etc. These tools maintain information on each customer to determine what to present to them on the web. Push technology can broadcast selected information . Compelling uses for push technology have been limited to PointCast and this metaphor wears thin quickly.