Our largest strategic investor is Shockwave. They're four blocks down the road from us, so there are a lot of great similarities. And we'll be providing content to their site, that then goes back into our syndication system. We also have a number of VCs, so it's a combination of strategic and pure VC money coming in. My take is, this is absolutely a new medium.
Online entertainment is something different than television or film and games and everything else.
It's in its really embryonic phase, so this is an opportunity for a company like us and others to help define that, get a place for ourselves, and be a significant player in ultimately effecting what this mass entertainment medium is going to turn out to be. Festival were saying that they were a bit frightened by all the attention there. They're thinking that all the hype will dissipate a few months down the road, and then these same Hollywood people will be checking out the bottom line and realizing it isn't moving fast enough. Well, we've been fairly quiet, and just trying to make progress on our business over the last year without too much hype. But of course online content works, of course it's going to be a huge entertainment medium, but it's going to take some time.