In this first part of the interview, we asked Jay about marketing a new business without breaking the bank. JL I'd recommend marketing on the Internet, using email and active participation in newsgroups and forums. I'd offer my services as a speaker to clubs and write articles for free for publications. Establishing yourself as an expert costs nothing and you can use reprints of any articles for a long time. Other very powerful and free marketing vehicles include offers of free consultations, free seminars, free samples and free demonstrations.
Newsletters now cost less than ever to produce.
Free classified ads online help a lot. They'd have to begin with a marketing plan. That's where it all starts. Next comes a logo, a theme line, business cards, stationery, a brochure, a website, a follow-up program, a referral program and involvement with community so that you separate yourself from the ranks of strangers and open up a new world of networking opportunities. CO New entrepreneurs often have difficulty recognizing what sets them apart and what benefits will motivate customers to buy.