Musicians can now develop brand before bonds, on the Internet. I know, I m preaching to the choir, but sometimes the choir needs to hear the good word. I m here to teach the missionaries how to fistfight . Music is an information good, stored on media for playback. Too often we lose sight of the content in admiring the technology.
Musicians don t make CDs or press vinyl.
They make music that is somehow transported from their lips to your ears. The music itself is of value to the extent that it is experienced. Music is an experience good. If I hear it ten times, its worth more, and is building a brand. We can teach it free with mp3.