The store's Assistant Manager, Melinda Frechette, described several types of jewelry that are big sellers on Valentine's Day. The most popular are claddaugh rings. These are Irish wedding bands with a heart in a crown in the center held by two arms. The ring stands for love, wisdom and loyalty. Another popular item is the engagement ring.
Many men buy engagement rings around V-day for a romantic way to propose.
According to Frechette, Valentine's Day is definitely a male-dominated holiday in the jewelry industry, meaning men buy much more jewelry for women than women for men. A third shopping option is Victoria's Secret, also in the Fox Run Mall. According to Sale's Associate, Joanne, Victoria's Secret sells a lot of red and black silk around this time of the year, red and black lace thigh-highs being a favorite. The most popular item, however, is not lingerie - it's the fragrance Rapture. It's popularity is probably due to the heart shaped container it comes in, not to mention its incredibly sexy scent.