This software reveals a wealth of information about the activity on your web site. Information like where visitors are coming from, what keywords they are using to find your web site, what pages of your website are the most popular, etc. is readily available. These statistics are the most objective measure we are aware of and prove what we say we can do. Banner ads are very popular. Many companies spend a significant amount of money on banner ads.
Opinions vary widely on their success.
We don't recommend some highly advertised banner ad programs that claim your ad will be placed on 500 websites because these ads are not placed strategically. These crawlers read the code in your web site. Flash and Shockwave are used to produce spectacular graphics. However, these graphics require significant load time. Load time is a key component for the algorithms of these indexing search engines.