Help the client to identify and help deliver the real objective. Creativity and strategic thinking that advance your client's business objectives are highly valued. Deploy them in practice, not just in glossy brochures. Winning a case is different from losing it. Negotiating a deal which adds to the bottom line differs from not.
Most lawyers agree.
Lawyers say they too are strongly result-focused. They're invariably genuine and professionally, even personally, they want to win as much as the client. But the entire business structure of most legal practices is designed on a foundation directly to the contrary. The billable hour rewards inefficiency and incompetence. It encourages the maintenance of traditional practices in which lawyers' involvement coincides with transactions becoming complex and disputes taking years to resolve.