The way the numbers are crunching, tomorrow's mature market is, in effect, a mature women's market. The number of women worldwide aged 60 and over is expected to more than double between now and 2025 to 645 million. This means that worldwide the number of older women will be nearly twice the projected total population of the United States, according to the Commerce Department's Census Bureau. In developing countries the challenges faced by older women who generally outnumber older men may become increasingly important as their numbers grow. Because of faster declines in fertility, developing countries are aging at a much more rapid pace than most developed nations.
More stability means more economic opportunity.
Therefore, this growth represents substantial economic opportunities for industries hoping to meet the needs of the growing mature women's market. Here's how things are shaping-up worldwide with respect to older women. Growth in Developing Countries In at least 75 developing countries, the projected increase in the number of older women between 1997 and 2025 exceeds 150 percent, while in many developed countries the increase is less than 50 percent. In most developed countries, older women, who currently account for more than 1 in 10 persons, are expected to constitute more than 1in 7 by 2025. In Italy and Japan, it is projected that 1 of 6 people will be a woman 60 and over.