Don't let yourself be ambushed by the media. If reporters show up in your office or call at a time when you are unprepared, reschedule the interview for a time when you feel comfortable. If you need guidance, call Media Relations at 403-3020. Preparing for Interviews Think of two or three main points you would like to make about your subject. Gather facts, figures and anecdotes to support your points.
Reporters like to hear anecdotes - they make their storytelling easier.
Anticipate questions reporters may ask and have responses ready. Have printed materials to support your information whenever possible in order to help reporters minimize errors. If time allows, offer to fax, e-mail or mail reporters printed information in advance of the interviews. If you want to rehearse possible answers, call Media Relations at 403-3020. We'll help you.