This is the law of supply . The market system mediates this conflict between consumers and producers by determining an equilibrium price. The equilibrium price in the market will not provide an item to everyone who wants one, but everyone who is willing and able to pay the price will receive the desired item. At the market price, only those producers of the item who are efficient in their use of resources will make a profit . Income Prices of items determine what goods and services are produced and who obtains the limited items.
Prices also determine what types and quantities of resources are used in production.
People who possess the land, labor or capital needed to produce the desired items are rewarded by the market. Owners of the desired productive resources receive income. This income is either spent or saved. These saving and spending patterns determine the level of national income and employment. The market is amoral.