The beauty of this approach is that you're no longer a stranger and the customer has indicated at least some interest in what you offer. Therefore, the odds of the customer paying attention has just skyrocketed. You have to give the relationship time to develop, inserting marketing messages and sales proposals at appropriate times. This relationship lifecycle could happen in a few minutes on a web site or over several months or even years. However, the principle is the same.
Next time ask for permission.
Automation is the answer. Naras contends that making better decisions in marketing has enormous leverage on business results. With marketing automation systems, however, you can measure the results of different marketing approaches quickly and pick the best one. A problem well defined is half solved. Naras suggests that these are the questions that you ask yourself first, before embarking on a project to install the latest and greatest technology.