Frequently Asked Questions For easiest navigation, the following frequently asked questions are also links to their brief answer and location on this page. Wherever possible, an answer may also contain a link to additional information on this SBA signage site. After each answer, a link is provided to bring you back to the top of this page. A sign is your introduction and handshake with those passing by, identifying your business to existing and potential customers.
People often judge a business by how it looks on the sign.
Many merchants increase their business measurably just by adding a good sign. Conversely, many have gone out of business because they simply were not identified well, so not enough potential customers knew of their existence. We live in a mobile society. As your customers move, you need to replace them by attracting new customers. The answer here will vary somewhat depending on your business, location, and other factors.