There were pros and cons for starting a new event versus sponsoring an existing event. Sponsoring an existing event would save time and money, and provide instant recognition. A new event may offer more opportunity to incorporate Vision elements, control the content or program, and potentially obtain greater exposure. Local CPAs could be encouraged to support participants from their areas in a number of ways. Ideas ranged from printing a name or logo on apparel to recognition at CPA Celebration.
Name recognition is key.
On the issue of event proceeds, some suggested establishing a trust fund or scholarship, while others favored a donation to a local charity. And, while there may be pros and cons, the concept of a media co-sponsorship was viewed as being necessary for the event's success.