This means that it is black and white and clearly designed. Printers can reduce or enlarge the art to the correct size from this stage. Type can be set in one of hundreds of designs and sizes. Pick a few good fonts and stick with them. One or two for body text and one or two for headlines should suffice, although it depends on the publication.
Newsletters require more but look silly with too many.
Borders can be placed around entire flyer or can highlight an area. Your costs will increase as you add colored ink to your design. You can add color and save money by printing on colored paper. Remember to invest money in outreach designs and save money on internal publications. Clone Copy has a Docutech which can scan and reduce or enlarge your photos onto your copy.