At the upper end of site development, an organization has a major business presence on the Internet. The website can allow for major fundraising efforts with payment through secure server connections. Telephone and email help are readily available to customers. Sophisticated databases update inventory regularly and shipping relies to some extent on automation. An integrated e-commerce site makes company policy and related documents available in a protected section of the site.
Most employees have email addresses.
The site focuses on content-a useful store of knowledge or some other information attracts people to the site repeatedly. Staff update content often. The site requires a large amount of custom programming and constant maintenance. It is possible to build more complex websites, with ever-expanding content, inventory, customization and commercial attributes. Dustin Andrews is Network Administrator for Information Insights.