That's not true for younger people, but their opinion probably doesn't matter - for now, he says. The campaign's effectiveness scores matched its popularity, though both lagged Ad Track averages. Nineteen percent said it's very effective at pitching Xerox products and services. The Greek chorus, which tries to advise business people on Earth, promotes problem solving by document-sharing. Nancy Wiese, director of worldwide marketing communications at Xerox, says the campaign has tested well.
People get the message.
It would have been easy to have a talking head talk about the importance of knowledge. But that would have been boring.