Potentially it offers an alternative to planting large reserves of conventional corn to maintain a mating stock of susceptible bugs. Cleverly beating a retreat to the front of the mob, the company has even begun calling for more regulation of biotech products. Trying to make it a food-adulteration issue is a non sequitur, though this has become the principal tactic of the technology's opponents. That said, labeling is bound to come and labeling would be a good thing, converting an involuntary experiment into a voluntary one. When most consumers discover they haven't sprouted a second head or given birth to fish larvae, they will lose whatever fears they had about gene-splicing.
People choose the authority they trust and buy accordingly.
This is pluralism at work and no bad thing. To date, genes have been transplanted primarily to allow farmers to produce food more cheaply. Coming next are plants and animals modified to give them nutritional and medicinal characteristics that consumers will be expected to pay more for. Notably because these do not enhance the evolutionary fitness of the creature, the chances are vastly reduced of outcrossing of the gene traits. Once these products reach the public, the anti-biotechs can coalesce with the Christian Scientists, forswearing medical modernity for religious reasons.