Marketing is when you identify a distinct group of people and target your efforts directly to them. If you are a Jazz Label you should be aware of the publications Downbeat , Jazz Times and Coda . By taking the time to learn the who, what and where about your target audience you will also learn how to reach them.
Marketing is the foundation for a effective music campaign.
Observe their behavior. Do a survey at local concert. Look at what other organizations relevant to yours is doing and take notes. Check out the resources available on the web. Please contact our Webmaster with questions or comments.