Marketing Insurance Surveys Small Biz. Starting Out Sales Mgt.
Retailers frequently resist taking on new, unproven products.
They like to wait until they're sure the product will sell. Three tactics you can try are guaranteed sales, consignment sales and small promotional campaigns. Guaranteed sales means if your product doesn't sell, you'll take it back and issue a full credit or refund. A consignment sale is when you place a product in the store and bill the store only for actual sales. This tactic eliminates risk for the retailer, as it only pays the inventor after the product is sold.