Apple loyalty counts most Mike McNeill, president of Apple dealer ClubMac , doesn't believe big LCD price cuts are necessary for Apple to remain competitive. They just don't have a ton of competition. Baker sees Apple making a bold business move. Apple can put its name on sleek LCD monitors, but cede the CRT market to others. To some extent, Apple is saying they're only going to focus on some stuff where they think they can add value.
Monitors are so commoditized, there's no value in that.
This makes sense to McNeill. But if you add up all my displays, Apple only makes up about 25 percent of my display business. A comparable CRT with higher resolution would cost two-thirds less, he noted. The features, styling and Apple brand could be enough to keep the company's core fans buying, he said. Samsung is a major asset.