Life is all about attitude. You must be able to visualize yourself as a success before you can be a success. The attitude you present is what others see - and it shows in your ads, your articles, your voice, and your website. If you are down on yourself, so will others be down on you and your offer. It means that they were so sure of themselves that people just couldn't turn them down.
Most people buy from someone they like.
My Mother had a great sense of humor. I just loved your Mother. The right attitude gives you the ability to make others feel good. And if you make them feel good, they will want what you have to offer. Her specialty is getting targeted traffic to websites.