One white Arctic bear tried to get a sunny spot from another bear. The sunny bear defended his turf with a roar and a swat. The other bear backed down. Protect what you have from encroachers. Show your marketing muscle and you won't have to spend money on lawyers.
People feed the animals.
There were Chinese signs near the animal habitats. People did the former, but not the latter. Find out what people like to do and let them do it on your website. Make your site as interactive as possible and necessary to accomplish your marketing objectives. Monitor your web logs wisely.