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Our advertising partners know that Wine Lovers' Page delivers market reach that the competition simply can't equal. Approximately 75 percent of our traffic is from the U.S. and Canada, and 25 percent worldwide, with substantial readership in the UK, Western Europe, Australia, New Zealand and South Africa. Our registered readers live on all seven continents, including a small and loyal group of wine-loving scientists at McMurdo Station in Antarctica. From our online readership to registered subscribers to interactive participation in the Web's first, most active and best online wine discussion forums, Wine Lovers' Page is the most popular wine-appreciation Website. E-mail so we can straighten them out.