Our customers are Fortune 500 enterprises, media publishers, content aggregators, Internet portals and content management platform providers. When we talk of personalisation today the focus is on understanding the user. We think the focus should be on understanding the content and thereby the user. Understanding the user by doling out forms is customisation. It is possible only to personalise when the users are understood at the network level.
Privacy is of course the prime concern.
The user's profile may be stored to help us make the users experiences richer. This is fine to an extent where what one gets is bigger than what one gives. Violation of privacy is trying to get more than one is willing to give out. Statistically, this violation may spell doom. Our technology also benefits the advertising industry and e-commerce.