Identifies the resources needed. Exposes the risks and rewards expected. Proposes specific action for the parties it addresses. The business plan is focused on specific strategies, goals, plans, and actions and is easily readable by a non-technical, intelligent, interested reader. It contains no vague generalities or unsubstantiated statements and is prepared by the entire founding team, not just by the lead founder or by outside consultants.
Opinions vary on exactly what are the right components of a business plan.
You must develop your own judgment in this regard. Successful Executive Summaries present a compelling opportunity together with a viable business model at the start of the summaries. Many teams fail to consider adequately their markets, their customers and a business model that will enable them to achieve success. Instead they get wrapped up in an interesting technology, which is not the same thing as an attractive business. The questions in the outline below, will help you focus on the aspects of your Executive Summary that are relevant to the Competition.