Through lectures, group projects and guest speakers, students will gain an understanding of the planning, design and implementation of a typical advertising campaign. Working as members of an advertising and promotion team, students will gain first hand experience in the interrelationships and challenges of both the creative and practical aspects of advertising. Each student will be assigned a specific responsibility and serve as an active member of an advertising team. While some time will be provided for work on the group project during class, all group members should plan to meet frequently.
Meetings can be interpersonal, via e-mail or other appropriate venues.
Grades in this class will take into consideration class participation and the quality of work produced. Evaluations will be based on 500 points. We will use the plus and minus system. Two tests count 100 points each. Class participation is 100 points.