If you are selling small merchandise items, offering or looking for baby-sitting services you do not need to pay to advertise in other areas of the city. If you are hiring part time staff you benefit by getting qualified applications from people near your location.
People applying for part time jobs usually like to stay in their area of the city.
The Examiner is delivered FREE every Friday. This means people do not have to go out and buy a publication to see your advertisement A weekly publication means a longer shelf life. You will still get calls on your advertisement well into the next week while you pay for only one ad.