Chris and I stop and listen. They aren't afraid to let their clients have a listen, either. Afternoons, though, are reserved for the kind of uninterrupted, focused work required of advanced programming and hardware design. They really have to get into it. If they get interrupted all the time, the productivity goes way down.
Mornings are like fun time.
But come afternoon, as a general concept, we want to work like Germans. We want to have that intensity, but we also want to provide a loose, casual, moderate, team concept. This requires a good understanding of how humans really interface with machines. A good example is the motion-based platform Algorithm is working on with Thomson. With its ability to mimic sensations like G-forces, it's ideal for training pilots.