The partnership announcement is great for both brands. Is it about the filmmaker and new platforms, well, unless the new VW has a monitor and wireless internet access next to the bud vase, I don't think so. Tom was correct in his assessment of the deal. Aside from the major shareholders in Atom, and VW accessing all those Dockers-clad film school students looking to own their first car, I don't see how anyone can claim this is blowing apart any model. Traditional ways, such as advertising revenue, seem to be the logical answer.
Nothing is wrong with ad revenue, it is how they reached our grandparents on the radio.
Incidentally, my grandfather had some of the coolest tattoos I have ever seen. Trademark, Copyright and Disclaimer . Part of the GMD Studios online family.