When it works, it succeeds because both management teams had taken a long hard look at the prospects and had fleshed out the problems early. However, the auto malls and other industry specific franchisors are finding it difficult to promote locations because so many systems now sell the same product lines. Muffler shops sell much more than baffler products. They are full service auto centers and, therein, lies the problem. Similarly, tire chains sell batteries, shocks, and struts just as the other auto retailers do at the location.
Price competition takes over.
Marketing location, real estate, parking, and construction are already in place. The Internet broadband use campaign is a similar thought process, available 24, and 7. Consider opening a service or product outlet at the same site selling something else. Overhead is reduced and management teams already exist. This calls for extreme thinking and is not for the faint of heart.