It's best if they're licensed, but that is not required in all cases. Modernization is necessary. Computers, cell phones, faxes, and websites can all lead to better communication, enhanced marketing, and greater productivity. Understand that real estate is a service business. Brokers do not buy or sell real estate, they sell the service of helping others attain their real estate goals.
Mega agents are adept at showing how clients benefit from their services.
As your practice grows, promote your results. People like to identify with a winner, and they see marketplace success as evidence of skill and competence. Keep in touch. In 1993, as an example, Rush produced a monthly direct-mail newsletter that went to 80,000 recipients. Today, with the Internet, there's an electronic option as well as distributions through the Postal Service.