Industry observers say the technology will help businesses save big on travel and on costly physical conference facilities. The market is expanding quickly, as awareness about the technology grows. A study by Forrester Research published last December concluded that 70 percent of Fortune 1000 companies would use some form of Web-based conferencing within two years. Smaller ventures such as DeLorenzo's Parlez Communications are ahead of the curve. That means providing a tour of the Web site, demonstrating software interfaces, showing functionality and discussing the project in real time.
Participants simply watch the presentation on their computer screens.
Without it, Parlez wouldn't have even been in the running for those accounts.