The American Pharmacy Alliance News Pages APA's PrescriptionCare SM Patient Loyalty Program Now Available to Pharmacies PrescriptionCare SM service is now available to pharmacies served by APA Member companies. The American Pharmacy Alliance SM announces a powerful new program for its community pharmacy members that will reduce prescription costs for cash customers. This patient loyalty program allows community pharmacies to compete with deep discounters while at the same time increasing their gross margins by utilizing manufacturer subsidies on key branded products.
Pharmacists can now market their own third party program to patients and employers.
APA and its pharmacy system vendors have worked hard to design a turn-key program that is easy for pharmacies to implement. The program utilizes the third party billing process already used by the pharmacies' dispensing systems. Patients can be easily enrolled 'on the fly' during the dispensing process and will be eligible for their discounted pricing immediately. The PrescriptionCare SM program addresses head-on one of the challenges confronted by community pharmacies every day. All logos, graphics and content are property of The American Pharmacy Alliance and may not be copied or redistributed without permission.