The most successful companies will develop hybrid models of doing business. Charles Schwab the world s largest discount brokerage still has offices because people tend to what to meet someone face to face to open an account with their life savings. Once they have opened an account, they are willing to trade online. So Schwab has increased staffing for centralized functions call centers, technical support and web design, and has increased the number of local branches. What has changed is the number of people per branch has fallen.
Organizations have to re-deploy resources internally to take advantage of the new technology.
If the rate of external change exceed the rate of internal change disaster is imminent. 8 - The Digital Revolution isn t Dead . 9 - Winner Takes All . In the digital economy the winner takes all it is the law of increasing returns. The big get bigger.