The Canadian-registered business was founded and launched by Waterloo, Ontario businesswoman Betty McCormick as an Integral part of her very own personal battle with breast cancer. Her first step, after setting up the registered non-profit organization, was securing a Board of Directors in tune with her vision. According to the American Cancer Society, in the US, men have a 1 in 2 lifetime risk of developing cancer, and for women the risk is 1 in 3. This disease claims more than 1700 lives a day in North America alone. We must utilize every mechanism possible to ultimately see an eradication of this disease.
Public support is essential if a cure is to be found.