For peripherals, WorldSpy has drop-shipment deals with distributors such as Ingram Micro, Merisel, and Pinacor. To boost brand awareness, WorldSpy signed on to AOL's Shopping Channel. Other enticements will include product reviews and online coupons. And WorldSpy is not the only e-tailer that wants you to clip coupons. In fact, several companies are building their entire business around electronic redeemables.
Online coupons bring shoppers directly to a listing on the store.
Through a recent deal with Intelliquest, computer manufacturers will send offers during the registration process for software and lead buyers to co-branded sites. One of the first such sites is HP's inkjet-cartridge division. Most of the online offers presented on coupon sites are available to anyone surfing the merchants' sites, whether they have a coupon or not. Although plenty of vendors target youngsters with online marketing, their approach has yet to pay off. Icanbuy hopes to get the kids clicking up orders that are paid for from an online allowance account established by their parents.