They draw by hand and use computers to create the large series of pictures which, when transferred to film or tape, form the animated cartoons seen in movies and on television. Graphic designers use a variety of print, electronic, and film media to create designs that meet client needs. Most graphic designers use computer software to generate new images. They design promotional displays and marketing brochures for products and services, develop distinctive company logos for products and businesses, and create visual designs of annual reports and other corporate literature. Additionally, graphic designers, usually under the supervision of a design or art director, develop the overall layout and design of magazines, newspapers, journals, corporate reports, and other publications.
Many graphic designers develop the graphics and layout of Internet websites.
Graphic designers also produce the credits that appear before and after television programs and movies. Art directors develop design concepts and review the material that is to appear in periodicals, newspapers, and other printed or visual media. They decide how best to present the information visually, so it is eye-catching, appealing, and organized. They make decisions about which photographs or artwork to use and oversee the layout design and production of the printed material. Art directors also may review graphics that appear on the Internet.