We want to make a great wine. That is our strategy. To the uninitiated this seems a little strange. Surely all wine makers set out to make the best possible wine and then it is judged against its peers and assigned a value by the market. In general this is not how it works.
Most producers try to minimise costs and maximise returns, as far as they can get away with.
In order to make a great wine you need to be very lucky, be totally uncompromising, throw a huge amount of money at it and then have it recognized by the wine world as a great wine. Frankly most producers need to make money quickly, so to take such a risk is not good economic sense. By international standards there are very few great wines produced in South Africa. In fact considering the amount of wine actually made in SA it is strange that so few are world class. In volume produced it is 7th in the world which indicates that yields are much higher than in other countries.