The MediaCenter Announces Bruskin Research Study American adults spend more time with television on a daily basis than with the four other major media combined. Internet usage ranked behind television and radio, but ahead of newspapers and magazines, according to the new research. This new study provides an updated look at the time spent with the five major media along with the public's image of advertising for the different media. The last study, conducted in 1995, did not include on-line Internet services. Internet usage was stronger among men than women, but still ranked last among men, tying with magazine use.
Men spend more time than women do with all media surveyed, except magazines.