Every business, no matter how large or small, can effectively use free publicity to enhance its image, increase sales and profits, generate sales leads, expand distribution, and promote customer goodwill. All of these benefits can be gained for nothing more than a small investment ot time, paper, envelopes, and postage.
Most new businesses start out on the proverbial shoestring budget.
There never seems to be enough money available to do needed advertising. Add in other concerns, and it's no surprise that marketing and promotion end up last on the long list of perceived needs. Free publicty is the perfect promotional tool for start-up companies. While I can't make an expert publicist out of you in one short article, I will give you the basic tools you need to get started with your own publicity program and a resource list to enable you to expand your success and build your knowledge base. Publicity is NEWS .