Every ad, every thing they publish, now includes their Web address. You can do many of the same things, starting with a press release to local media, and including your URL in all the classified advertising of your member's vacancies. Landlords, who are not yet members of you association, read the competition's advertising as much as tenants do. There are many tips and tricks to successfully generating hits from key word searches that vary with each search engine. Some of them look to Meta Tags for page content and key words, others may index every word in an entire site.
Professionals now know how to manipulate the process so that their page always comes up first.
However, the same search using Lycos will produce an entirely different result. You can have the world's best site, but so what, if no one ever finds it. Monthly Updates A Web site must be kept fresh and new, or visitors will have no reason to return regularly, and are sure to miss something important in the future. As you have seen from the information above, getting someone to visit your site the first time can be rather complicated, perhaps expensive and may even require some amount of luck. You sure don't want to lose them, perhaps forever, because you failed to properly maintain your site after it is up and paid for.