Milia - Think. By 2004, over half the Western European population will be online. Andreas Schmidt will share the views and experience of leading media concern Bertelsmann.
Online users become more and more entertainment driven.
Record labels will lose 4.4 billion euros and publishers 1.7 billion euros by 2005, as consumers embrace piracy and artists go independent. The record industry is reeling, and content owners in other entertainment industries are looking nervously to see if they'll be next. One of the Silicon Valley gurus will tell you how his firm helps start-ups as well as large corporations come up with the killer products and services of tomorrow. Interactive broadcasting has the power to revive TV from an increasingly fragmenting mass medium to a personal communication channel accessible to 80 million Europeans by 2004. Full Net Access for Interactive TV Canal Plus, TPS, OnDigital, Kirchgruppe, and the MHP standard are promising full Internet access to digital TVs by 2001.