The Observer A terrible thought is beginning to appear on corporate radar screens. In the internet community, this thought has always been knocking around.
Many techies harbour ambivalent feelings about the web.
This, they have feared, would facilitate its ultimate capture by the multimedia corporations which control all other communications media. Most are still struggling to devise online strategies and business models that will work. So imagine the dismay when Forrester Research, a leading online market research firm, came up this month with a report headlined, 'The death of the web is inevitable'. The problem said with today's internet', said George Colony, Forrester's head honcho, 'is that it's dumb, boring, and isolated. News, sports, and weather imparted on static web pages offer essentially the same content presented on paper, which makes the online experience more like reading in a dusty library than participating in a new medium.