He knew, too, that advertisers would pay dearly to reach JobKeys' members. The company's vice president of sales came from Gartner, as did its vice president of operations. The chief financial officer, Jeff Traynor, held the same position at J3. Emily Meehan, an analyst with the Yankee Group, a Boston-based consulting firm, praised the company's focus and strong marketing campaign. But Ron Shevlin, an analyst at Boston-based Forrester Research, said chief information officers he has surveyed are skeptical of how effective online boards are in filling technology positions.
Most online firms charge companies based on the number of ads they run.
The lower price entitles companies to an online brochure and a year's worth of job listings. The premium rate includes a more-detailed brochure, participation in six online job fairs, and prominent placement in company advertising and marketing. Snyder likes how the site has evolved as a place where technology people can go to look for jobs and career advice.