The major in Marketing will prepare students for a successful career in the exciting field of marketing. Careers in the marketing field include professional selling, marketing research, advertising, retailing, sales management and marketing management. Marketing careers exist with business firms, hospitals, governmental agencies, and nonprofit organizations.
Marketing is an excellent choice for students who want to one day own their own businesses.
In fact, according to a recent survey of senior executives, marketing is the fastest way into top corporate management. An understanding of the principles and practices of salesmanship as applied to business to business marketing, industrial and retail sales, sales force automation, team, consultative, and relationship selling. A knowledge and understanding of the principles of retailing. An understanding of the principles of local, regional, national and international marketing promotion including advertising as well as an understanding of the various media and technologies employed. A knowledge of marketing research design, implementation, analysis and interpretation of marketing data.