Markets and marketing issues Annual world consumption of jojoba is difficult to determine with estimates ranging from 700 to 1100 tonnes of jojoba produced during the mid 1990s. Major producing countries are the USA, Mexico, Israel and Argentina. World demand has been slowly increasing over the last 15 years. There should be around 300 hectares of jojoba planted in Australia by the end of 1999, which should produce around 100 tonnes of jojoba oil per year within 10 years. This is approximately 10 per cent of the current world supply.
Most growers invest in an oil press to maximize their returns.
In the future as supply increases and becomes more consistent due to irrigated orchards, growers expect prices to fall. Products Around 90 per cent of world jojoba production is used for cosmetics with the remainder used in specialty lubricant applications. Cosmetic uses include hair, skin and sun care products as well as makeup, bath oils and soap. After shave creams and oils Concealer Scrubs and masks Eye shadow Foot care products Eyeliner Massage oils Bath oil Soap Site selection Climate Jojoba is naturally suited to areas with year round or summer rainfall, with optimum growth in the temperature range of 19 to 25 C, but research over the last decade has resulted in cultivars that are productive in winter rainfall zones. At present, Carnarvon is the only area of Western Australia that is producing jojoba oil commercially.