Asking followup questions that reiterate the premise. We're in agreement. This is different. In the past, talking to reporters, I'd always have to argue with their premise. I wail to no avail.
People only hear what they want to hear.
What they're expecting. They want to hear that Apple is dead, and they want to take the Mac down with it. Well, the world has changed, we've grown, you just watch. This piece will resonate. They'll pass it on.