Making decisions about what to include and what not to include in your report requires solid ethical grounding on your part. How you frame an interviewee's remarks or how you place an interviewee's quote can greatly influence how others interpret that information and how they perceive the interviewee. Preparing your report involves analysis, assessment, evaluation, and synthesis as you create a coherent story based on your interviews and other research. You have an ethical responsibility to treat your interviewees with respect and fairness. If you think of the information interview as a partnership or collaboration , preparing the report in an ethical manner will be easier.
Researchers have a great deal of power in reporting on what others have said.
That is why you must prepare your report carefully, respecting the time and energy interviewees are willing to expend to provide you with the information you need.