Given that Canadians are flocking to the Internet at a huge rate, users have become a very attractive audience to advertisers. A recent ComQuest Research study indicated that over 4.5 million Canadian adults are using the Web one or more times each week. According to recent studies, over 37 per cent of adults have access to the Internet in Canada, approaching an equal split between men and women. With this increase of traffic,Web advertising space is constantly being created. Aber, who has an extensive background in direct mail and creative marketing communications, says that Web advertising services, such as those offered by ClickThrough Interactive, can make life easier for marketers and advertisers.
Networks make it easy to create a Web campaign.
With one call you get immediate access to many great sites plus the expertise and technical support needed. Networks, like ClickThrough Interactive, use expensive and sophisticated software that can control who sees your banner, where, when and how often. This is an added benefit to advertisers because it gives them complete control over and above just placing a banner on a site. The ClickThrough network gives advertisers access to over 40 popular, high-traffic Canadian and American Web sites. We make Web advertising easy by making media recommendations, placing ads, monitoring available inventory and providing customized reports detailing all advertising activity and results, in any format requested.