Different colors have different effects on people. Although nothing absolutely definitive has come from them, there is enough evidence from which to draw general conclusions, however. Blues and greens are supposed to have calming effects, for example, while reds evoke dynamic responses in people. But if for some reason you don't like blue, it isn't going effect calmness. You can make some general statements about the psychology of color, but you have to look at each individual as just that, an individual with individual preferences.
More light is reflected by bright colors.
With that in mind, you might want to limit the use of bright yellow to service as an accent color. If you'll be working with a large area, such as kitchen walls, stick to the pastel shades. That used to be frequently true. How well yellow covered another paint depended on what color was being covered, of course. But beyond that, the chemical composition of yellow paint used to affect its coverage characteristics.