Mass. AMS hosts conferences in 1,100 cities throughout the world, most of which are geared toward making small businesses more efficient. It s important, Reid says, to be focused and not waste time. Sales people, of course, are critical to the trade show team, as is at least one technical-support person. After that, selections should be made judiciously. A lot of times decision-makers don t attend the shows.
People are there for recreation.
They want to golf. They want to see the Washington Monument, Reid says. There is weeding out to be done on the part of the small-business person. For instance, if I ask to meet with someone and they suggest the bar down the street, I assume they re not very serious.