Stephen Hawkings is reported not to like his new accent, some of you may not like having usernames like 'co353bqrm' and having to become a new username every year. Social interactions have different meanings depending on the setting - an argument in the corridor, the office, the kitchen, or the bedroom would be quite different, even if much the same things were said. People interact socially with objects, and give them agency and personality Objects which are large, complex, and capable of movement are often allowed personalities, and referred to as 'she'. This has been going on for a long time, and may be a form of simple animism. Now we're constructing objects which are active and interactive this tendency will become stronger.
People naturally talk about computers in terms which suggest consciousness and understanding.
People may ascribe their failure to interact successfully with computers to 'stupidity' or 'awkwardness' on the part of the computer. A primary school head has given me a request form for a 'pupil with special educational needs' which she spontaneously filled out in the name of the schools' accounting package which ran on the educational authority's computer. This leads to two suggestions. We have ways of understanding difficulties in communication and cooperation between humans. We may be able to apply those theories to communication between human and computer.