In the long run, the enthusiasm of the staff will do more to lower overall costs than the extra environmental investment will raise them. The company pays above average wages because it wants above average performance from its staff. It is pushing decision-making responsibility down to all employees. Because the generating plants are computer controlled, computer literacy is a must for even the lowest-ranking staff members. There are strong financial incentives throughout the company salary schedule.
People can do incredible things when they feel good about their company.