They have often lost the ability to make their own decisions, so much have their personalities been squashed. We have the truth, and we alone. It is very attractive to those seeking an identity. This adulation of the leadership is very carefully manipulated and at times bears an uncanny likeness to the leadership cult in totalitarian regimes. Cults believe that the end justifies the means .
Members are often happy to lie and use deceit to gain their objectives.
Another area where the cults have almost invariably been found out is in their use of money . Money is collected which goes to benefit neither the ordinary member nor society in general, but usually the leadership. It is remarkable how many of the cults have been found either negligent or actively fraudulent in this area. Yet this is only what one would expect of a group whose leadership is accountable to nobody and nothing else. So it is no surprise to hear of major irregularities in the accounts of the Moonies, and that the London Church of Christ is under investigation by the Inland Revenue.