You will be destined to fail. You must be excited about your product or service. If you're not excited about it, then how in the world do you expect your prospect to get excited about it. You need to get passionate about what your selling. Passion becomes an incredible advertising tool to help you get your prospect motivated to take action.
Most advertising is flat-out boring.
It couldn't possibly motivate anyone to do anything, except to click their mouse to take them somewhere else more interesting. This is what will sell your products and services you offer online. Send any blank email .