Keep paragraphs short. Limit the ideas to one in each paragraph. Use titles, headings and subheadings. Titles should be fairly short and help readers by indicating content. But be careful that you haven't shortened them to the point where the meaning becomes ambiguous.
Newspapers are notorious for creating headings which can be interpreted in various ways.
Here are some examples, found on-line, of how not to entitle your articles. A question heading followed by an answer paragraph often works well. Then the body of the paragraph would begin Diabetes is . . . . Don't hyph- enate words over a line, like this. A word split over two lines is much harder to read.