Register Your Own Domain. This valuable technique, properly implemented, will save you countless hours and thousands of dollars. You owe it to yourself to do in your industry what Chrysler did in his. 4. Make Content King. Rather, it is words that sell.
People surf the Net for information, to answer their questions and to solve their problems.
Regardless of the specific field you are in, your purpose is to solve problems. So put yourself in the place of the visitor to your site and ask yourself what you yourself would want to find there. Emphasize Benefits, not Features. People care not so much about features but more about benefits, which represent the key to effective selling. Anything you can do to make your online presence more simple and convenient will work to your advantage.