You need to make it really comfortable and relaxing. People will not want to come running in, grab a cup and gulp it down like they do coffee. Try to make the atmosphere a lot more relaxing. Trapasso likes a combination of informal seating in sofas and easy chairs and coffee tables, along with some regular tables and chairs for people who might be using tea time to discuss business. And while most of us think of tea as something we enjoy in a more formal setting, Republic of Tea's Van Amerongen describes a self-service tea service that could be set up in a club snack bar.
People come to the counter and order their tea.
They're given their cup with an infuser with the tea leaves in it and a pot of hot water and a timer. Depending on the type of tea, the server makes a suggestion of the brewing time. The company was founded in 1992 by the folks who also brought us the highly successful Banana Republic clothing stores. Everyone agrees loose tea provides the best tea experience. It does require a little more work, but then you can also charge a premium.