When it comes to adult marketing, many companies have adopted a common approach in using children to draw in an older generation of customers. There is a big difference when it comes to adult marketing. Slowly, but surely businesses are realizing that they are advertising too much to the youth and not enough to the adults themselves that are raising these children. Parents probally have a bigger influence on their children then advertisements will ever have. This is do to the fact that many times when you grow up knowing and using a certain brand, you often do not switch.
People are very comfortable buying what they know and are familiar with.
And often by using babies and children within the ads or commercials you are hitting a wide variety of adults who all share that common bond of family. It is here that consumers can somehow relate unconsciously what is being said. What seems to be one of the most fascinating aspects within this type of media discourse is its ability to create the ideals in our society. Idealistic notions are portrayed as real and the American public becomes conditioned into believing this and begins to construct their lives around the consumer society in which we live. Ads aimed at adults use children as signifiers of the future, in which they stress the notions of wonderment, curiosity, intensity, radiance, and of course innocence.