Getting your message into the marketplace is important. But getting customers to respond to it is the real test. Always offer opportunities to ask for additional information, to state a question or request a sample. Discovering what's on the customer's mind is all-important. Make marketing your business mission.
Marketing often becomes a business priority only when sales are down.
This shotgun approach simply doesn't work. Communicating the company's message is an ongoing process and the task is to develop new and interesting ways to get the message across. These 24 methods help a company's sales increase no matter what the state of the economy or the intensity of the competition. Even though quality is important, it isn't good enough today to produce the best product or to offer the most comprehensive service. The primary goal is to create conditions so that the customer will want what you sell.