Porter's Five Forces Model is a relatively old approach to market analysis, but it lends structure to that analysis as no other model. That approach is fully discussed in this paper, as are specific issues of sustainable competitive advantage and the advisability of maintaining one global brand as opposed to tailoring brand qualities to specific populations. Bibliography lists 22 sources. A 12 page paper. Change is the only constant in business as well as in life.
Nothing stays the same.
Social, technological, political and economic forces demand organizations to change or go out of business. One of the most difficult challenges facing any company is how to overcome the natural resistance of employees when changes are made. This essay discusses change theory, including the reasons for resistance and techniques for overcoming resistance. Bibliography lists 9 sources. The focus of each is to continually improve processes for the purpose of increasing productivity, quality of outcome and efficiency.