There are so many company voice mail message machines in use today that it is almost becoming a new mass medium, like television or radio. In fact, for those of us who make our living selling something, the voice mail message we leave someone is really very similar to a radio commercial. Consider the following comparison.
Radio is a medium that relies solely on sound.
So does a voice mail message. Radio commercials are written to convince a consumer to act in some way. So are voice mail messages. Voice mail messages often clump together in a similar way either because someone is legitimately out of the office or because he or she is pre-screening calls and waiting until there are several messages before responding. A radio commercial must do something to distinguish itself in order to break through the threshold of awareness.