Specifically, the study focused on initial parameters for the computer program, defining and accessing these parameters in relation to quality of service, and measuring rider responses to guarantee performance. The implications of these issues for service quality were examined for the APTS demonstration project in Winston-Salem, North Carolina. Survey data from two questionnaires issued before and after the implementation of the Mobility Manager were utilized to examine travel behavior and perceived service quality. In addition, data from driver manifests issued after implementation of the Mobility Manager are used to clarify results. This article reports on the results of a telephone survey of 352 commuters who reside in a suburban area and work in a major city.
Results indicate that the commuters are well educated and well paid.
They also suggest that much of what has passed for marketing strategies in the transit industry has been ineffective at best. Solutions for the dilemma are identified and considered. This article analyzes the relationships between highway capacity additions and transit patronage, both in the short and long run. A methodology using a model of schedule disutility is shown to provide a technique to account for transit service frequency. This technique, combined with a supply-side model of a highway corridor is used to evaluate the impact of transit headway changes and highway capacity, increases on total transit ridership, using a synthetic sample of commuters.