Lars-Olle Larsson , KPMG Bohlins Environmental Advisors. Environmental Relations in the forestry sector - a study visit to Bergslagen. An information campaign is a powerful tool for environmental change i.e. increasing knowledge and changing behaviour. In a two day session Professor Sven Windal will present the theories of planned communication from a societal angle supplemented with exercises where analysis and strategy of planned communication will be trained in order understand the basics of designing information campaigns. Special emphasis will be put on national environmental information campaigns e.g. The Swedish Energy Saving Programme.
Media plays an important role in setting the environmental agenda.
A number of relevant case studies will be presented and elaborated on. Lobbying is a part of the political decision making process, especially when it comes to environmental issues. Karl Karlsson , Swedish Forest Industries Association. Green marketing and profiling. Green marketing is a form of marketing which can be seen as a company reaction to the increasing concern in society about the environmental situation of today.