This person will work closely with other marketing, sales, applications engineering, and development team members. Must have a proven track-record for planning, implementing, documenting, and finishing complete projects. Position existing and future products to the embedded systems market Develop and manage development of code generation and rapid prototyping product marketing collateral materials. Develop and coordinate lead generation and promotional campaigns for MathWorks code generation and rapid prototyping products. This person will work closely with Sales, Marketing Communications, Market Development, and our Engineering organization.
Outside contact includes trade press and analysts, customers, and distributors.
MBA or equivalent experience desirable. The responsibilities include developing and implementing product marketing plans, product launch plans, datasheets and Web pages, product demos, sales messages, sales training, competitive analysis and reporting, market research, and revenue forecasting and tracking. The Embedded Product Marketing Specialist will work closely with the development team to define and understand key product features and requirements. This information will be communicated to the worldwide sales force through key sales propositions, key messages, and product positioning statements, via sales training. This position works closely with the Embedded Application Marketing Manager, controls marketing managers, and industry marketing managers to deliver marketing communications programs, lead generation programs, and promotional campaigns that fit in the different marketing areas.