One production cost that is often forgotten is rehearsal space. Strategize potential non-production activities. Doing a show or two a year is enough for some groups, while others like to maintain a continual presence to increase visibility and develop audiences. Examples of additional activities include teaching classes, hosting staged readings, and engaging in various forms of community outreach. Create a database.
Nothing takes more time than repeatedly writing out addresses on postcards.
There are lots of good database programs out there that allow you to print labels in a matter of minutes. It is advisable to keep a separate database for general mailings and another for press contacts. TBA offers a publicity guide that serves as an excellent starting point, which can then be updated periodically by checking newspapers and magazines for staff changes. Think About Your Audience. Consider doing a list exchange or purchasing mailing lists from companies with audiences you would like to attract.