You do not want news readers or an editor wondering or guessing. And know it yourself. I get stories all the time that call YABA the Youth American Bowling Association. Time is against you. Daily and weekly newspapers cannot even consider a mailed in story most of the time.
Monthly pubs have to weigh the value of mountains of material.
Every day older taints an otherwise good story. And information that dawdles gets pitched out most places. Old news isn t news to major papers and broadcast media. And bowling publications may have to weigh the timeliness of your story to another in the space race. You know what is coming up.