Television commercials for dot-coms seem to be more about executive egos than about driving traffic and selling products. The Web is a channel. The Internet is not really a sector of the economy, the way that consumer goods and energy are sectors. The Internet is more like accounting. It's a part of every company, with some companies making it all they do, but only to the degree that they can help companies with their own execution of this specialized task.
Most industries take years to mature.
Those of us who need to take action today ignore these lessons at our own peril. Corp. All Rights Reserved.