Consumer information serves a valuable role in bringing useful, quality products to market. But some information deserves to remain private and out of unauthorized hands. I think this is a case in which the genie is out of the bottle, and there's no way to put it back. Privacy only needs to be a concern if the industry isn't responsible in the way they manage it, according to Robert L. Smith, executive director of the Interactive Services Association. While certainly not everyone is unanimous on how they want to handle information about the activity of consumers on their systems, the one agreed-to principle is that you let your consumers know ahead of time what you're going to do, and then they can decide whether they want you to do it or not.
People draw that line in different places.