Too often, sales letters are written as if they were going to be read to an audience rather than one person. Keep your sales letters personal, because one person at a time is going to read them. In my sales letters I have told stories about my car stalling on the side of the road to illustrate the idea that we must constantly add the fuel of advertising to keep our businesses running. I have compared the hype of easily making millions online to the chances of me riding bareback across Montana on a grizzly bear. Leads have read of how getting to the top of an oak tree relates to aggressively marketing online.
People love a good story that pounds home a solid message.
Tell stories that illustrate a point you are trying to make. It effectively creates interest and further establishes the point. Your first line of the sales letter should immediately create a desire in the reader to want to know more. Go back to the beginning of this article. Immediately, your mind wanted to know what I was talking about.