For example, a hunter in a primitive tribe may use a hunting charm. But he also uses his hunting skills and his knowledge of animals. The charm may give him the extra confidence he needs to hunt even more successfully than he would without it. Similarly, if people turn to magic to bring a good harvest or to cure a patient, they may believe the magic was responsible. Even among highly developed countries, magic has many followers with an interest in such subjects as astrology, fortune telling and witchcraft.
Many people believe in superstitions that involve forms of magic.
Some people, for example, carry good-luck charms such as a rabbit s foot. Magic also survives in much of today s advertising. The manufacturers of products such as headache remedies boast of new, secret ingredients. Advertisements may claim that a mouthwash or toothpaste will magically transform an unpopular person into a popular one. Many people purchase these and other products for the magical qualities promised by such advertising.