Initial response a few years ago was to determine costs, and impose them onto companies. Look for methods so that toxins aren't created, so that we don't need to clean them up, instead. Business needs to become its own regulator. Broad trend, but starting slowly. Kiuchi says he doesn't run companies to earn profits, he earns profits to run his company.
Most people create for a larger purpose.
Not a mechanistic philosophy, need to evolve to living systems, purposeful.