This NEW, and exciting course is designed specifically for you if you wish to undertake an academic study as a gateway to a successful career in marketing, and virtually a guarantee to a job in the Year 2000 and beyond.
Marketing is a dynamic, and exciting career that has many facets.
Every product we buy, every store we visit, and every choice we make has been shaped by the forces of marketing. In business, every company needs effective marketing activity to succeed. As a result, marketing skills will become even more highly valued by all organisations, giving a premium to those that have them. However, we do talk about the real world , real world language, and the dynamics of the global market place. While having a strong disciplinary base in the latest marketing academic thought, course members will be able to practice innovational marketing, and business techniques.