Keywords can be up to 6 pairs separated by commas or single words separated by spaces. Intelligently chosen Meta Tags are important because this is how most people will find your site. Since it is so easy to get lost out in the nebula, before Invotech begins to design a web site, we survey the popular search engines and directories for likely searches. A well-designed site uses those words in the design elements. Because the Internet has become so large it is vital that the words that will be used to find your site be assessed before the actual construction begins.
Poor planning can be disastrous.
My search of that word produced 4,268,780 hits on a major search engine. With results like that the Ajax Tool Company would never be found, much less achieve a top ten position. It's useless for someone needing a real estate lawyer on Martha's Vineyard to find a criminal lawyer in Chicago. The public and the engines are getting better at refining their searches and site owners need to capitalize on that to maximize their investment. Again, if you are a Long Island Bed and Breakfast submitting your site to a Bangkok search engine is a waste of time.