Dealing with publishers who have a track record in publishing also helps since they are less likely to make privacy law errors. The cover of a magazine or an advertisement for that magazine which includes a photo from the content of the magazine may in some instances be construed to be advertising and therefore requiring a consent from the person photographed. By the way, in most, but not all states only living individuals can make privacy violation claims. There is no universally accepted privacy law. Each state has its own variation.
Many states look to New York State law since many media cases are resolved in New York.