In the chosen ad, the basic claim is blatant. It's rather bold to state that life can be more exciting with the Montana Minivan.
Many people see minivans as family vehicles, and rather tame ones to boot.
Since we have no real evidence, it can be neither relevant nor substantial. The ad could have presented some kinds of evidence, be they results from field tests, comparisons between other minivans or testaments from drivers. The Montana Minivan appears to possess off-roading abilities. In the Maslovian hierarchy the ad reaches the need to actualize the self. The minivan's power and ruggedness would somehow appease someone's need to assert their own strength and endurance.