That's when you may need to conduct primary research, or research conducted for a specific purpose. FYI, the secondary research you may have used was probably someone's primary data once. Conducting surveys to create market data or using other research instruments such as questionnaires, focus groups, interviews, etc. It is not necessary to have a large sample size. Samples as few as one percent of a target market can often provide reliable results, under the direction of experienced researchers.
Primary research can be either qualitative or quantitative .
Qualitative research provides definitive market information regarding the opinions and behaviors of the subjects in the market researchstudy. Qualitative research is used to achieve a variety of objectives. Provide direction for the development of questionnaires Personal interviews and focus groups are the most common qualitative research techniques. Minimum of two groups scheduled per target market Group dynamics factor in data collection Quantitative research creates statistically valid market information. Minimize risk Obtain reliable samples for projecting trends Personal, telephone and mail surveys are the most common quantitative techniques.