Check out Blackbox and see how they ask users to rate the value of expanding their Web site. Information Expanded Ordering Capability Enhanced Support Facilities Take a tip from Apple Computer that doesn't ask how fast your modem is, but whether you feltthe throughput was fast enough. Then you should admire, with tears of admiration in your eyes, the questionnaire with almost fifty detailed shopping, eating, and consuming questions. After working 16 years in traditional mass advertising, it's gratifying to learn that if you charm people and show a little respect, you can begin to build real relationships between a brand and its customers. The World Wide Web is a two-way street.
People are more interested in themselves than anything else.
A wise marketing manager is more interested in clients and prospects than anything else. Ask people to reveal themselves and they will. Try to keep in mind that your WWW site is not a corporate brochure, it's a customer experience. The key here is to figure out how to get them to come, how to get them to stay, how to get them to come back, and how to get them to buy your product, service or point of view. Treat your Web site like any other event - market it.