After the interim period of ten weeks, it is desirable to evaluate the program based on listener share and Revenue. This could be sold separately, or tied-in with show sponsors. This message would contain a preview of the coming week's show, information on local and regional concerts, as well as ticket information and availability, Reggae news from around the World, new release information, etc. Furthermore, callers could have the option of leaving a message, request or suggestion for the Rastaman. Reggae music has been popular in America since the 1970 s.
Most Reggae fans attribute their first exposure to the music to their college years.
Smart marketers prefer college educated consumers as they tend to be in the higher income categories. It is a rare opportunity to find an event where up to 30,000 of these preferred consumers could be exposed to your product or service. Roots Rock and Reggae is not an alternative to conventional advertising. The exposure you receive will be positive and plentiful but it won't be motivation oriented advertising per se. Roots Rock and Reggae audience is primarily college educated, forward thinking and fall into a demographic considered above the broadest common denominator.