Cooper says the same should apply for promotions, and perhaps even to social events like the annual farm picnic. Work with the local school district to have youngsters take farm tours, and hand out treats like ice cream. Cooper suggests ensuring that operators work to be friendly, interested and business-like in those contacts. He adds that the job description should be next to the telephone so that any question can be answered without hesitation. That's how one operation gets 60 applicants for every job.
People love to apply there even when there is no job available.
Cooper acknowledges that these activities are hard work. But he also points out that an assertive advertising and publicity campaign to hire the right person will save money and aggravation. He notes that an amount equal to one-fourth of an annual salary is expended just to train a person. I cannot over-emphasize the importance of recruiting the right peron. It is so important that it requires a substantial investment of time and resources to do it right.