It's basically the number of people who would pass through the front door if it were a physical location. Whether they come through once a day or once in a month, that's how it gets counted. Bullard says that many of the advertisers are signing one-year contracts. Future plans include expanding while, at the same time, remaining focused on local news and concerns. We plan to expand into multiple other markets to do what we're doing here, which is to be extremely local hyperlocal is the cliche we like to toss around.
Online newspapers seem to be finding their niche.
One of those niches is the workplace. A lot of people get into the papers in the morning at work. Despite online papers' popularity, Bullard doesn't see a precarious future for old-fashioned paper newspapers. In his opinion, media is always changing, and online newspapers are just one example of this. He cited radio, TV and the Internet, saying that after the introduction of each new form of media the death of the former form was predicted.