Since its debut in April 1996, Scientific American's Web site has been met with great enthusiasm, receiving more than 600,000 visits per month, and generating over 2,000,000 page views. The site combines the editorial excellence and authority Scientific American is known for with a true understanding of the interactivity of the medium.
Many elements are unique to the Web version.
Those originating in print are enhanced for the electronic experience. Banners are positioned at the top of the page for maximum visibility. Creative Specifications Ad banner creative may be changed weekly, or various banners may be rotated randomly. Materials must be received at least two business days prior to the scheduled appearance on the site. All banners are subject to approval.