Other columns on the site address other aspects of UI and Web design. User Interface Engineering's Articles Page Links to UIE articles on usability and Web usability. So you ask the Web jockeys to pull the latest stats. Hits are growing.
Page turns per visit are up.
The search button has been getting lots of action too. Those hits and page turns could be a sign that customers are lost, testing link after link. You don't know because at your company, as at most companies, no one has ever asked customers whether your Web site is easy to use. And what you don't know can cost you. Convoluted e-commerce sites can lose up to half of their potential sales if customers can't find merchandise, according to Forrester.