To benefit from an alliance, you have to manage it well. These alliances can provide a powerful competitive advantage but can also be difficult to manage. Building on leading-edge research, this seminar will focus on the critical aspects of strategic alliances.
Objectives Develop the ability to harness the competitive advantages of partnering with others.
Learn how to successfully manage an alliance over time. Identify and remedy obstacles that can pull an alliance off course. Develop techniques for reviewing the success of an alliance. Understand the managerial competencies for effective alliance management. This seminar will be grounded in and informed by research discoveries from the strategic alliance research project.