As a final means of control, the citizens of the brave new world are also addicted to an intoxicating drug, Soma, which keeps them in a constant state of happiness. Unorthodoxy threatens society. In this Utopia, there also exists a Savage Reservation where people who've chosen to not live this lifestyle exist. Even though it's obvious they're brought in as novelties to be gawked at, Cooper enters the brave new world with hope and excitement. He is soon disillusioned by the superficial lifestyles and the lack of passion, and starts encouraging disobedience and violation of the Utopian rules.
Promiscuity is a citizen's duty.
Everyone belongs to everyone else. Marx, however, is not satisfied with being a conformist Alpha. In his heart, he really cares about Crowne, but neither are able to express their love for each other because of their conditioning. Further complicating the mix is that Cooper, with his Shakespearean notions of love, is unable to communicate his ideas to Crowne, who he falls in love with. When Cooper's mother dies from overdosing on Soma, he seeks refuge in an abandoned lighthouse.