Marketers have many ways to influence customers' purchasing behavior and decisions.
They start with advertising aimed at acquiring new customers and continue through sales and customer service that generate repeat orders. Until recently, it was normal for many of these functions to be performed by a company's different departments, which did not act as a unified team. Numerous factors go into a successful corporate deployment of a customer relationship management suite of applications, according to newest InfoWorld survey. Some common mistakes that businesses make when their customer service isn't integrated across all channels and how to avoid them. The VP with the company's industry solutions group talks about his checklist for return sales with e-commerce plays.