Despite industry price wars, consumers consider a personal recommendation the most important factor in purchasing computer software.
Price competition is significant in the computer software industry.
When broken out by age group, the survey results provide insights into additional influencers. Very few respondents identified packaging as the most influential factor. This kind of consumer information is the key to developing a successful marketing strategy as assisted by ACNielsen. The next installment for this survey will be in June when ACNielsen asks their Homescan Consumer panelists if they have purchased a product with a rebate, how much the rebate was for, and to what degree the rebate influenced their decision to buy. All rights reserved.