Well, guest speakers may not be the best way to describe them. Sponsors who want to formally address the crowd is probably a bit more accurate in the majority of instances. Regardless of what they really are, people are complaining that nobody s paying attention to these speakers. Truth be told, in the instances of complaint, the speakers were naive to think anyone would pay attention to them. Let s actually both to pay attention to the two of them and figure out what the event planners are apparently too bone-headed to learn.
People show up and mingle.
An hour or so into the event, one of the sponsors decides to speak and expects everyone to quit networking and give their undivided attention. Structure and intent. Your meeting-based group has people there to hear a chat AND to network. Whether people are really interested in the given topic at a trade assoc. Similarly, people aren t actively eating and drinking when the speaker s trying to get started.