In short, the right partnership can be a match made in heaven. Of course, a mismatch can lead to disaster. Guide to Finding the Perfect Business Partner offers insights from successful pairings as well as caveats from partnerships that went down in flames. The advent of e-mail has made it easier than ever for entrepreneurs to become newsletter publishers. At a small fraction of the cost of advertising or direct mail, e-mail newsletters allow small businesses to provide customers with targeted information and to keep in regular contact with them.
Newsletters can also be a way for companies to elicit feedback and build relationships.
Your Own E-Mail Newsletter is a crash course in everything you'll need to know about how to write a newsletter, build a subscriber base, and make your publication an effective vehicle for your growing company. What's more, they provide tips on how to position your company to take advantage of those trends. Take a look at the 2000 State of Small Business issue to find out. All rights reserved.