Great Old Broads for Wilderness is a grassroots organization dedicated to wilderness growth and protection. The Great Old Broads was founded in 1989 in celebration of the 25th anniversary of the Wilderness Act. The majority of our membership continues to be older women committed to protecting wilderness areas. Great Old Broads, with lifetimes of adventures and experiences to draw from, bring a broader perspective and valuable insights to wilderness discussions than other environmental organizations with more youthful memberships are unable to do.
Older women bring valuable insights and wisdom acquired through age to the movement.
Great Old Broads are uniquely qualified to speak up for the lands and to protect what we have learned is valuable and important. Great Old Broads for Wilderness are prepared to alleviate the destruction to wilderness, and we are optimistic that we will make a difference. Our forte is raising public awareness for the importance of wilderness, and using press coverage to alert the public to inappropriate development and management decisions affecting wilderness. We're an anomaly in the environmental activist area and the press and others are curious as to what we have to say. Our approach in this endeavor is the use a sense of humor and our well-aged grace.