The whole idea is to make the emergence of GSM relevant to the end-users. To the best of my knowledge, GSM, being a new system is going to be operational in Nigeria sooner than later, if you don't provide them with this kind of education, you will discover that Nigerians who may embrace GSM as a way of communication might end up being deceived if they don't understand from the onset, what it is all about. So, that is why the process of education is very important. So this is a very serious thing. They are even more worried about not rolling out, but nobody wants to roll out with any system that is not standard.
Nobody wants to roll out just because people are clamouring for roll out.
They want to give Nigerians the best, that is why they're taking their time. If you roll out a mediocre system, although you might be the first to start, you might not be the first to make the profits. GSM Direct by Royal Strides is a special programme which we have carved out for selling our GSM services. It is simply to make sure that we are ready, we won't be taken unawares by the time these operators are ready to roll-out their systems. The whole idea is to have a system that is working before the roll out.