The last store I worked at, they all wanted us to conform to this behavioral model. So the freedom to be myself, that's the intangible. Some people do have to think about this question a bit before they answer. What's really important is having a boss I trust. The intangible benefit is that this is a place that encourages creativity and values everyone's ideas.
Real intangibles are often unique to the individual and can be illustrated by a story.
We all value different things. Reprinted from 75 Cage Rattling Questions by Dick Whitney and Melissa Giovagnoli. Copyright 1997, The McGraw-Hill Cos. Reprinted by permission of The McGraw-Hill Cos. All rights reserved.