Online advertisers use many methods to try and get kids to buy their products.
Often, they blend advertising with activities and games on the Internet so that kids don't even recognize that they're being sold to. Next time you're on a commercial kids' site, see if you can spot any of these techniques. Imagine a giant commercial that kids can enter, where they can talk and play with products and product spokescharacters. Imagine a commercial that gives marketers access to information about specific kids, including their inner-most dreams and desires. This is what the Internet offers advertisers through commercial Web sites.