If you have any comments, questions, or suggestions, please do not hesitate to send us an e-mail . And Generate Response by Frank Wobst Promote your product or service at low cost. It's easier as you may think. Often people confuse public relations with publicity. PR is a general term for many activities as sponsoring, arranging exhibitions, seminars, shows, publishing a newsletter and brochures, and other activities.
Publicity is the coverage of new products, services, ideas, and activities by the media.
One way to get the coverage of the media is to send out a press- or also called news release. Most Fortune 500 and other multinational companies are using press releases regular to get coverage by newspapers, magazines, television, and now the new media. You can do the same. Whatever you sell - to get free publicity for your product or service is easier as you may think. And you may know, an editorial article about your product or service is always more convincing than a paid ad - and additional you save a lot of money.