So, it is important to recognize our goal as the conversion of the majority if we are serious about achieving animal liberation. If we use hostility, intimidation, or violence as tactics in our struggle, we will only affect a handful of animal exploiters and will ultimately inflict minimal damage to institutionalized exploitation as a whole. Not only does hostility not help us achieve long-term goals for the animals, it is counterproductive. Hostility in such forms as name-calling, snide or vicious tones, and shouting at animal abusers does not help us gain favor in public opinion. As activists who are trying to provoke fundamental changes in society, we must present our case in a non-threatening manner if it is ever to be accepted.
Most people react well to calmness and reason.
Conversely, most people react poorly when put on the defensive by what they perceive to be violence or hostility. Think about your own conversion to a cruelty-free lifestyle. If we verbally attack the opposition at protests, members of the public give their sympathy to them. As mentioned, we must appeal to the public, because without the public's financial support, institutionalized animal exploitation cannot survive. Trying to force the hand of a few animal exploiters by using intimidation or some other form of violence is not enough.