ACNielsen Syndicated Trade Marketing Services generate pre-formatted reports that digest consumer purchasing information and package it for use by retailers and manufacturers. This data set encompasses a large number of consumer measurements across over 1,000 product categories. This allows analysis at the individual category level or across various categories. As with all information derived from Homescan, data capture activity is from all outlet types including grocery, drug, mass merchandiser and warehouse clubs.
Retailers can make more knowledgeable decisions regarding shelf space allocation and POP support.
Increase profitability with channel-specific marketing and sales strategies. Identify opportunities to focus marketing efforts against alternate channels of distribution. Achieve competitive advantage by identifying opportunities for more effectively satisfying consumer needs. All rights reserved. Please review our Terms of Service , Privacy Policy and Linking and Logo Information .