Example, men's basketball under the current coach has had two winning seasons in eight years. No wonder you cannot recruit top area players. It appears that the current athletic department is satisfied with poor quality programs. The sports teams are not marketed at all. Losing high school teams get more people at the games.
Media coverage is poor, especially radio coverage of the basketball games.
You need quality announcers, not students. The Mid American is another. All players want to play D-I if they can. I think the Athletic Department is comfortable and doesn't want to rock the boat. They just want to get by until retirement.