Practical experience is provided through the co-op program . They all hold doctorates from prominent universities located throughout the United States. The faculty members actively work with the local business community, participate in business and professional organizations, conduct academic research, and publish in scholarly journals. This high level of professional involvement keeps the faculty on the cutting edge of marketing knowledge. Students have an opportunity to acquire this current and rich body of knowledge through class discussion, examples, and guest speakers.
Marketing is the revenue generating part of the organization.
To successfully market goods and services, the organization must anticipate and meet consumers' needs in a manner that achieves organizational goals. Products and services must be conceived and developed with the consumers' needs foremost in mind. They must then be promoted, priced, and distributed in a manner that creates customer satisfaction. Six hours of internationally designated courses are required and may be incorporated within the degree program requirements. The Marketing major requires 3 credits of co-op work experience.