The buyer and the seller, each driven by their own priorities, must come to an agreement on a number of issues before a deal can be finalized. Alice s CMAs include statistics and other data on the current market. Alice with the agreement of the seller crafts personalized marketing plans to fit the individual needs of her sellers and their properties. By holding Broker open houses Alice minimizes the possibility of other Brokers bringing mismatched buyers to view her listings. The WEB also permits Alice to send her listings to Brokers country-wide.
Negotiation is an art.
However, the Broker or Salesperson has an ethical and legal obligation to maintain honesty and fairness to the buyer in all transactions.