The flowering angiosperms have developed into thousands of brilliantly different varieties. While this was happening, some flying insects like bees, butterflies and moths grew to rely on the flowers for nourishment, and they specialized, growing such features as extra-long tongues to reach the food and meshing their life cycles to match those of the plants that suited them. The codependency is so complete that one cannot live without the other. And this codependency is the commercial in the former advertising executive's message. We need diversity in plants, insects and birds.
Many plants reproduce through pollinators, and some are disappearing.
You can't preserve plants in a vacuum. But people's eyes glaze over when you start to talk about preservation of species. So I looked for a snappier way to involve the reader. A generation ago we had the excuse, 'We didn't know,' as we sprayed insects and chopped down bird habitats, but now we do. We need to become more aware of interdependencies.