Building itself will have a viewing area on both the north and south side. Our vision is to have an LED viewing screen, there will be advertising panels 15 feet x 15 feet on either side of the LED screens. Only time those ad panels will be off is when we have to do a lights-out for an event. Also some message panels, etc. Next on each end of the arena is a Tri-Vision, which is a big triangle that rotates three ads, roughly every minute.
Next level is message concourse advertising ability.
Interstate marquee message center. Also included in your packets a map of the concourse. Typically there are two ways to handle this with alcohol. One when the activities staff comes in they say they want a back lit sign turned off or in some cases they would like them covered. When we talk to advertisers and they are on that fringe of the unknown where there might be objections we discuss it.