If the cover story announces a new rule, explain why the rule was enacted, who it applies to, when it's effective, and how it will be enforced. Don't leave them with more questions than answers. Lead with Power. Lead off with high impact information. Use a second set of eyes and always double check the spelling of names.
Photos help neighbors meet neighbors.
Actions shots work best. Include descriptive captions. Share the Good News. This is a golden opportunity to publicize accomplishments and things to come. Standardize Your Look.