The World Wide Web is a technological marvel, a tremendous new tool in communication that has and will continue to revolutionize how we transmit and receive information. That is the very reason we must maintain it with an aesthetic quality. But when we make either technology or communication a daunting idea or task, when we make it difficult to understand each other, people will run away and do something else.
Newspapers do it all the time.
Television does it all the time. Maybe the information is the same, maybe it's different. What is most important is that the information get transmitted with the greatest possible and reasonable efficiency. Recently, the Chicago Tribune changed the layout of its newspaper. The reaction is mixed and we won't know if the costly re-design was worth the expense.