They are much quicker to make, and because of their visual quality much easier to remember and review. This is a useful technique to explore when starting site architecture. In that way, you are able to get a visual representation of the way your putative site will hang together. Buzan has also developed twelve bas ic techniques for remembering things. They can also be points to bear in mind when structuring content for a site.
People like to laugh - and they remember things that inspire laughter.
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