People go to the web everyday to compare products and services before buying.
We can buy absolutely anything, and find out everything we want to know from the internet. More and more people are using the services that the internet has to offer including finding out information about services and products offered by your competitors. The Web is arguably the most powerful advertising tool used in today's business world. People enjoy the convenience of thinking about something they'd like to know and immediately looking it up on the internet no matter what time it is. With the internet they don't have to wait till the next day to ring someone to find out.