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Pictures work really well too.
The company is releasing the latest version of its HotMedia technology, which enables advertisers to animate ads quickly and cheaply, without clogging up slower modems. Fundamentally, advertising on the Web is not about traditional brand image stuff. IBM's HotMedia application allows the ads to act like windows into an advertiser's store. The Web surfer can interact with a banner and find out what an advertiser is offering without being bounced away from a given site. It's good for the portals, because it allows them to serve up more ads.