Public relations is a discipline of management much like finance, accounting, human resources and law. There are many ways to reach target audiences. With public relations your control of the message is more limited than with advertising. There is no guarantee of frequency, how often or how many times your message will appear, or placement, where your message will appear. However, PR has the advantage of third-party credibility.
People tend to believe what they read much more than the ads they see.
In fact, studies show that a reader is seven times more likely to respond to PR than to advertising and that articles written by reporters are four times more believable than advertisements. At Eiler Communications, we believe that a PR firm and its client must take a team approach to implementing a successful PR program. Both members are key to the team's success. The client provides the product or technology expertise and Eiler provides the public relations expertise. A client expects results.