New and established lawyers and their librarians will offset the cost of the guide many times over by using it to acquire legal information at the lowest possible price. The Professional's Guide to Value Pricing . Ronald J. Baker. Since the early 1950s, lawyers have tracked their time, applied the rate they expected to get as a return on that time and then passed the cost on to clients as a fee. To paraphrase Oscar Wilde, the profession knows the cost of everything and the value of nothing.
Pricing is still an enigma to lawyers.
Ron Baker has moved the pricing issue a giant step forward with this book by applying his experience in educating CPAs to make the concept understandable and executable. The Professional's Guide to Value Pricing is must reading for every lawyer in any size firm. Baker provides an accurate history of the use of the billable hour. His many analogies help you understand the fallacies of hourly billing. The book is a gold mine of information, precedents and forms lawyers can use to price services effectively.