The Department provides a wide range of courses at both undergraduate and graduate levels. At undergraduate level this allows students to specialise in the subject. The course structure is modular and semesterised. It provides students with the opportunity to specialise in a subject area of their choice.
Marketing is one such specialism.
The following table summarises the Marketing courses on offer to B.Comm. Topics discussed include the marketing philosophy of business, the principal marketing functions, consumer and buyer behaviour, managing the traditional marketing mix, the challenges of and major issues in services marketing. This course provides the opportunity to apply the techniques and methods of marketing research to a practical business situation. Thus, students learn how to design, collect and analyse data, coupled with the reporting of findings relevant to a specific marketing issue. Promotion Management Students will examine critically, methods that companies can use to promote themselves and their products.