Advertising, said Dougherty, means always putting your best foot forward. Have professional business cards. Always use a customized and clean jobsite sign. Make sure your trucks are clean and signed and that you and your employees are uniformed. Beyond that, the next step to reaching your customer is to determine what you do best, and who the people are who most need your services.
People think they're going to run out of customers if they target market.
They don't even tap the surface. Everything is niche, niche, niche. Smaller, less capitalized contractors say they don't really have the money to spend. What a contractor needs to ask himself is how much he wants to grow in the next year. If he had 100 customers last year, that means he needs 120.