If you're going to hold data on consumers or businesses, including named individuals, you'll need to take account of the Act. The Data Protection Act is a large and complex subject but your COI Communications Direct Marketing campaign manager will be able to advise you. A Evaluation provides crucial evidence of how effectively we have spent public funding and helps us to measure both what we've achieved and what we need to achieve. Evaluation is commonly carried out through market research among the target audience. We use quantitative and qualitative research to take robust measurements of spontaneous and prompted awareness of the campaign and attitudes, knowledge and behaviour relating to the campaign messages.
Research is only one part of the evaluation process.
We have a regularly updated catalogue covering research from the past ten years, which we send to clients every six months. You can search the catalogue by client, subject, audience, date and methodology to find studies that are of interest to you. Once you've contacted us and told us what you're interested in, we will contact the relevant client and check whether they are happy for the research findings to be shared. A Sponsorship is increasingly becoming part of the marketing mix for government communications campaigns. Both kinds of sponsorship offer benefits to government and companies through positive association and the chance to reach an audience through a new or different channel.