As always, please include information on the people in the picture, the activity taking place, and the club name in the e-mail. The cost of having a photograph taken by a professional is well worth it-the quality of the photograph will be evident in print, and the club will present a professional image to the public and potential new members. Include a typed caption, which tells the club name, describes what is going on in the picture, and identifies all of the people pictured by name. Avoid writing on the back of the photo, which sometimes leaves an impression on the front and gets ink on any photos pressed against it. Send a high-quality, glossy photo with good contrast and sharp detail.
Readers prefer action photos.
While the magazine may print these kinds of clich shots, the editor prefers photos that illustrate why a person received an award, the kind of activities that will occur at a new place, etc. Studies show that readers are attracted to close-ups of people's faces because of their human interest and emotional appeal. Therefore, do not take pictures of people from a distance. Avoid submitting group shots because they lack a central focus. In addition, they are often difficult to work into the layout of the magazine-forcing the editor to run group shots small, which makes faces indistinguishable.