In two years I think we'll be buying 30 percent of our produce on the Internet. It could be as high as 50 percent if methodologies become more prevalent such as on-line conferencing, or 'Net meetings. That's an unbelievable aid to the buying process. You don't have time to call everybody and stay in touch with every grower or shipper there is. We're using the space well enough by advertising our own web sites.
People have a chance to add their own sites.
It's almost like submitting your site to Yahoo. There's about 15 new produce web sites that have come on recently. Taubenfeld said his business is not selling produce on-line yet, because he doesn't believe the industry is ready for it. He admits that a lot of the personalities and relationships in the trade become lost in cyberspace. For that reason, he believes he'll be doing only about 30 percent or so of his business in two years via the Internet.