That's what led us to Openpages ContentWare. Openpages is unique in the industry, enabling us to categorize content and then push it to a single user using the most appropriate media. Taking control with Openpages ContentWare With Openpages ContentWare, Trekk and any collaborators working with them are able to create a package of elements using the content creation tools they prefer, such as QuarkXPress, Microsoft Word, Dreamweaver, etc. Those elements can then be managed in a workflow that moves the content through revision cycles and out to published media in the format desired-whether printed or digital. When you consider the speed at which businesses must react in the new economy, timing is critical, as is targeting.
People expect to get information the way they want it, when they want it.
That's what Openpages helps us to provide. Trekk is creating a whole new way for its clients to look at marketing communications. First, they are helping businesses understand how to better manage their digital assets for use across multiple media channels. In the process, they are eliminating whole steps in getting information from one point to another simultaneously. For example, instead of publishing a brochure and a Web site along separate paths, Openpages ContentWare enables Trekk to combine these parallel processes so that content from a single source can be used in any format.