It requires a credit card verification to open an account and monthly billing is through a credit card rather than a separate cellular bill.
People say they want lower costs and a less complicated phone.
Industry trends indicate customers are purchasing additional cellular phones for young or elderly family members and loved ones as a personal convenience and safety tool. It meets the needs of personal cellular users whose phone usage primarily occurs during evenings or weekends or want a phone just for emergencies. It is small and light enough to drop in a purse, pocket or backpack and allows people to use cellular nearly anywhere in the United States. This is a simple phone without lots of bells and whistles, perfect for people who just want the basics. The phone must be activated within seven days of purchase and requires a 12 month service commitment.