Software is rapidly improving here. Some of the best e-mail software has the ability to automatically add signatures to the message, automatically filter incoming mail, flag important mail and perform mail merge functions. Second, become an active Web browser. The Web has been called the greatest time waster of this century, but a disciplined approach to information search can yield many insights into the various marketing strategies now employed on the Web. Indeed, it is posssible to learn an amazing amount of information without getting out of your desk chair.
Many sites even post their traffic patterns for all to browse.
In the physical world, Kmart would love to know the traffic patterns and shopping preferences of Wal-Mart customers. Third, begin tip-toeing into using the Web for advertising and public relations purposes. Never forget that the importance of honest marketing communications has never been greater than it is on the Internet. Study every way possible to accelerate your marketing activities via information technology. This is a strategy that is little understood, but there are many examples of its success on the Internet.