Right now, smart people in tall buildings are planning the demise of the book. Content providers everywhere watched him with dismay. The only way King could collect royalties was to ask his fans to pay for downloads on the honor system. He figured about three quarters of his readers would have to throw in a couple of bucks per download for his experiment to break even. It didn't happen.
People know a free thing when they read it.
King didn't get enough money, and he closed down his serial Plant with a promise maybe to resume later. The content providers sighed, relaxed, and went back to figuring out how to make more bucks from your honest desire to read a book. It's not a dream. Changes are coming. No one knows what they'll be.