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Of course, he's been saying that for a couple of years, ever since he tried to merge Lycos with USA Networks, the television and digital-entertainment company run by TV veteran Barry Diller. In one of his first lengthy interviews since stepping down as CEO of Lycos, Davis displays the same street smarts that helped him muscle his way to the top of the new-media business. You defined Lycos as a media company very early on. You referred to the TV networks' model and said that if you focused on winning an audience, everything else would fall into place. That's not a technology insight.