A typed press release delivered in a handwritten envelope gets more attention more quickly than a fax. You avoid faxes. Faxes come in at a fast clip, and tend to sit in the fax bin for a while. If you must send a fax, follow up with a letter or phone call. When calling, always ask if there's a better time to call.
Reporters appreciate courtesy.
Reprinted from the July 1993 issue of the Libertarian Lifeline, LP of California, East Bay region.