Trust is something else altogether. It is one of the most important values of a brand and it requires real effort from corporations. This strategy brings total comfort to customers and gives them the upper hand in their choices. A very smart decision indeed. To Preference Quality for the right price is a given today.
Preference creates the sale.
Preference toward a brand is the real connection to success. Levi's is a quality brand, but it has currently lost its preferential status. Victoria's Secret, a brand that has achieved an enviable and highly charged emotional connection with consumers today, is revolutionizing a new category and redefining the hosiery and beauty businesses-there is no stopping a brand when it is preferred. Notoriety is what gets you known. But if you want to be desired, you must convey something that is in keeping with the customer's aspirations.