The Australian organization, Bennett Research, conducted a survey of 306 men using pheromones. Ninety percent of them claimed that the product had increased their attractiveness to women. One night in a bar a womean walked past me and looked at me. It s not just sexual attraction that appears to be boosted by wearing pheromones. Users of pheromone products report that people generally pay more attention to them, listen more when they speak, and are friendlier in social situations.
Pheromones seem to affect people s general impressions and assessments.
In one clinical study participants wearing surgical masks were shown photographs of buildings, tress, animals, women and men. The purpose of the test, they were told, was to examine how stress related to wearing a surgical mask affected decisionmaking. Participants were tested twice, with a two week interval between sessions. For one of the tests small quantities of pheromones were sprayed on the mask, without the participant s knowledge. With the added pheromone there was no noticeable difference in the study group s impressions of trees and buildings.