Everyday we the audience will be seeing more and more product placement in prime time television. Product placement plugs were once prohibited by the networks because the networks didn't make money off of them and they offended the paying advertisers. The price for a thirty second commercial spot is continually increasing leading sponsors to put the pressure on the programming and advertising departments in prime time television. As a result there has been less resistance to product placement. Audiences are growing tired of commercials cluttering the airwaves which forced advertisers to think quickly to find a better way to promote their products.
Product placement is a very efficient and inexpensive way for advertisers to promote their products.
The costs range from 20,000 to 100,000 dollars. As a result brands get exposure without the high cost of commercial air time. Product placement is a clever way for companies to advertise their products with no commercials interruptions. Some recent examples involve a few very popular television programs. Agent Scully on the X-Files uses a Nokia 8860 wireless phone when calling Mulder.