The promotion costs nothing but the price of the banner, and the results are great because it targets working people, tired after a long day, and provides an immediate solution for dinner with no cooking. Creativity is the most effective way of promoting any business. Promotional activity should always be based on recognizing customer needs and making them feel special. Superior store or office appearance, cleanliness, business reputation, and even good landscaping and signage are all important promotional tools that sell. Promotions are not just sales events, but anything that adds to the image of the business.
Packaging refers to the presentation of goods or services.
Proper packaging attracts the customer, effectively communicates product attributes, identifies the brand and seller, lists ingredients, and makes the product easier to handle. Effective package design decreases costs associated with storage, labor, shipping, and pilferage. Poor packaging, however, creates an impression of inferiority and significantly lessens sales. Publicity is especially important for entrepreneurs with limited advertising and promotional budgets. Press releases are effective only if they are genuinely newsworthy, and should be accompanied by a photograph if possible.