You should gather up a group of people at all levels of knowledge to go in, test the site, and report back to you with any problems or concerns they find. Encourage them to be just downright nasty. I want to specifically point out that I suggested people of all levels of knowledge. You cannot simply ask friends who know the Web inside and out. The return information will be heavily skewed.
Navigation is best when even the first time surfer can get around.
Image placement and size is best when the AOL user with the 28.8 modem can get it to run quickly. Corp. All Rights Reserved.