When business is thriving, and it seems that you can t keep up with the orders, it s easy to let the marketing of the business slide. You become busy selling to existing customers and servicing them and there doesn t seem to be enough time to find new clients. And what do you need to find them for, you ask yourself. Your existing client base brings money today, and a good income it is. If the need for your product or service is finite, you need to constantly find new people with a fresh need for your product.
People move on to better jobs.
Your most faithful customer will move onto a better-paying job, leaving you with a new guy to impress. Worse yet, the new guy may have his own list of preferred service providers, leaving you out in the cold. So, in order to keep the orders streaming in, you need to continuously refresh your client base, adding new potential customers. Plan carefully Many people in business know what they hope to make each month. In order to exceed your target, you need to plan your sales campaign carefully.