Using QuickLinks is like putting the pages you want to view into a shopping cart and when you check out you can see all of them combined into a single page. A user clicks all the items that pique her interest, then views them all combined into a single long window. Just keep scrolling down to see them all. Like a really long wave. Users can choose whether they want the links on search result pages to open right away, as they are selected . . .
More navigation means more page views.
And more page views mean more product purchases on retail sites, more transactions on auction sites, and more advertising impressions on all kinds of sites ranging from personal ads to newspaper and magazine sites. Miami Beach-based Fest invented the technology to save time. Fewer hours surfing the Web, he figured, would allow him more time surfing the beach. His intentions backfired. Ever since his invention turned into a business, he has barely had time for a dip.