It really does. And you can be more efficient. It s a big social capital issue. Another big social capital issue is the strength and durability of networks and ties. And this is of course eroded by volatility and telecommuting and virtuality.
People trust each other when they know each other.
Trust is a big function of reciprocal relationships over time. Although you can trust a person on meeting them, the kind of quick trust, the army stuff, that exists, and a lot of people who deal with emergency situations, but generally, you trust a person over time. There are some repeated transactions, and they act in a way that is trustworthy. They do what they say they are going to do. They don t do what they say that they are not going to do.