It's not even necessary for a title to hit the bestseller lists to have an impact on a company's growth. A Handbook for Women in Abusive Relationships sold over 70,000 copies. These sales enabled Seal Press, the publisher, to afford other projects. Getting on the bestseller lists creates a self-fulfilling prophecy. Because bookstores notice and push books that make these lists.
Most stores now have special sections in the front of the store which highlight bestselling books.
Even better, all the chain stores and many independent booksellers now discount bestsellers thus giving consumers one more reason to buy those books. Another side effect of publishing a bestseller is that it makes your company more attractive to established authors. As a result, these authors are more likely to submit their best work to you. And as you receive more quality submissions, your chances of discovering and publishing another bestseller increases substantially. Acropolis Books developed a line of books from Color Me Beautiful , their bestseller written by Carole Jackson.