You've got your own agenda and it's a very selfish medium. Also, Net users tend to demand lighter news, lifestyle reports and entertainment updates. The main thing both broadcast and web audiences have in common is a huge demand for weather information. Just as local news ratings climb during a snowstorm or a hurricane, web hits jump. People want to customize web news, be their own news producers, and what they want is weather.
Research shows web users particularly want customized weather.
They want the weather forecast for their neighborhood and not the one next door. If the web lets users tailor their own specific information needs, the theory goes, that's the way to their pocketbooks. Like many web innovations, Belo Interactive, the company that oversees Belo's web properties, is just a baby-less than one year old. And the focus is on local information, the information KHOU already produces everyday for its newscasts. Look, broadcasting is a mature business.