My company already has a basic Web site. It's time to take the next step, but we're unsure what to do. An awful lot of companies spend a lot of money and still end up with a lousy Web site. When you see a poorly designed Web site, it's usually because the developers and the company fell victim to one or more misconceptions about creating and maintaining a Web site. If your page is slow to load, potential customers are likely to click to another site before it finishes.
Most companies focus their Web energy on the pages and the information they contain.
A bad site leaves visitors with a bad impression. It's better to not have one than to let a crummy site represent your company to potential customers. It's wise to resist the compulsion to say everything there is to say about your company and its products. Go with the cheapest service provider. It's smart to select an established ISP with a good track record.