The DSP Application Marketing Manager will design and implement marketing strategies and tactics to extend The MathWorks leadership position in DSP algorithm development and system-level design. This person will have responsibility for promoting MathWorks DSP application solutions. This responsibility encompasses developing and implementing marketing plans, developing application marketing materials and promotional campaigns, managing relationships with DSP solution partners, and delivering sales tools and training, competitive analysis and reporting, market research, and revenue forecasting and tracking. This person will work closely with other marketing, sales, applications engineering, and development team members.
Outside contact includes trade press and analysts, customers, and international distributors.
Position existing and future products to DSP engineers in multiple industries Develop and manage development of web and marketing collateral that communicate marketing messages and customer successes. Understand and communicate technology and competitive trends in the DSP market Design lead generation and promotional campaigns for MathWorks DSP solutions. Job requirements include a master s degree in electrical engineering and 6 to 10 years of professional experience, including at least three years in development and design of real-time DSP systems, and at least 3 years of marketing or sales experience. Experience in the EDA or DSP software tools industries a plus. MBA or equivalent experience desirable.