Money is a creative substance. We make it in diverse ways and can use it for pleasure as well as the pedestrian requirements of life. It can get us into trouble, or we can do good in the world with it. There's nothing wrong with making money, but using the financial yardstick as the only measure of success for a small press can be deadly.
Profit tends to be a major focus of publishing workshops and evaluation of the health of a press.
However, some of us did not go into publishing for quick cash. Granted, if we don't sell books we can't continue. If for no other reason, we run out of storage space for unsold books. Many small presses start with missions about literature, or disseminating information about a cause, or the joy of making beautiful books. Three years later if we are still working our day jobs, we fear we have failed by the standards set at those profit driven workshops.