Now they've nailed down the nagging problem in stark statistics. That's compared with 45 percent departing from Daytona Beach, according to the survey's random county-wide telephone sampling. Visitors to Volusia used the local airport even less frequently. Only 43 percent flew into Daytona Beach, versus 55 percent coming here by way of Orlando. Even more details are probably on the way.
Officials hope to gain a business strategy that targets specific airlines.
It would incorporate surrounding counties as well as Volusia. Information then would be compared with detailed airline business profiles to identify and recruit those that best fit the market. A consultant hasn't been hired for the strike force survey or for the county's proposed analysis. Some have balked at the cost. But Buckland said a full-blown data analysis by a professional consultant would be a practical way to focus what has been something of a scattershot approach by local airport boosters.