This must extend far beyond mere lip service. Robinson and Stern's first element, alignment, is essential in any participative management program. All employees must understand what the goals and objectives of the organization are and how their work can help to accomplish those goals and objectives. Consider the example of the Disney organization. Planning is a central management role in any organization.
Many organizations involve all their employees in the planning process.
It is essential that plans, once formulated, be communicated effectively throughout the organization and employees motivated to help the organization achieve its goals. Quality professionals, as part of the human resources, must conduct their work in accordance with the rules and policies of their employer. However, certified quality professionals also subscribe to the ethical and professional standards of the quality discipline. This can lead to conflict. Your boss might announce a short-term business decision to ship a lot of product which you have judged to be nonconforming.