Research lets you plan for the future . A radio ministry undertook a donor study a few years back to evaluate some changes they had made. The concerns that prompted the study turned out to be inconsequential to donors. Without this knowledge, the organization could have simply continued to operate as always until they lost most of the donor base. Knowing this startling fact, they could make long-term plans to attract a new generation of donors before the old one gradually passed away and left them with no support.
Research answers questions without expensive experimentation.
Earlier this decade, LIFE Outreach International was the James Robison Evangelistic Association. The ministry was planning to change its name, logo, and the focus of its daily television show. They used comprehensive research to map out the best way to implement these changes. It ended up saving us hundreds of thousands of dollars in an educational process that we might have had to go through with our file. Many ministries sell products to raise much-needed funds.