The marketing concept means that a business is interested in customer satisfaction, with the objective of achieving long-term profits. The company with a marketing concept believes that customer satisfaction should be the basis of all management decisions. The target market represents the people who are most likely to purchase a business's goods and services. Identifying markets and becoming familiar with them will help make a business successful.
Products are of little value on a store shelf.
Therefore, one of the most important tasks to be accomplished is choosing a target market. Recreational swimwear, however, is designed for appearance and can be more expensive to manufacture. The types of racing swimwear are limited, requiring only a few styles. For recreational swimwear, a company may need a larger product line aimed at more ages, sizes, and tastes. The distribution of athletic swimwear would be primarily to sporting goods stores.