The client's late, the client doesn't show up. You're going to do this marketing call, it doesn't arrive, it's not on time. There are lots of problems. The litigator thinks that his results or her results are enough to attract new business. Because it's so important to him or her, this case they've worked on, they think the whole world knows about it.
Nobody knows about it.
The person in the next office doesn't even know about it. You've got to explain to litigators that they're doing all this wonderful, hard work, but unless they get the news out, it's like the tree that falls in the forest. So they will buy into that, I submit to you. Litigators, believe it or not, are sometimes reluctant to invade the turf of their colleagues around town. They know all the other litigators and they're afraid of stepping on toes by marketing other clients and stuff.