Famous for the Utah State Junior Livestock Show, the oldest show west of the Mississippi. The Festival of Lights has over 200,000 lights on display during the Christmas holidays. Fiesta Days and PRCA Rodeo - six days of shows, parades, food, crafts and fun. Ends July 24th each year in honor of Pioneer Day. Largest employers are Nature's Sunshine and Longview Fibre.
Residents are big purchasers of sporting goods and groceries and are likely to own a pet.