A rental operation increases your visibility in the community. Obviously it is just one more thing that you have to advertise. It is one more reason for customers to come onto your lot not the competitors. The only thing that should hold you back is if you do not have the space available. All of the benefits that we mention in this article make the decision to rent an easy one for the selling dealer.
Rental operations can be very profitable if done correctly.
Rental operations create good clean used inventory for your sales lot. You will have clean, well cared for, low mileage used units on your lot that you have the first hand history for and that your people can sell with confidence. Some renters do become buyers. Some renters stay renters who come back and rent time and again. Now that is good business.