Annual event - build anticipation within the community from year to year. Held at a community center, church social hall or high school gym. Project could be expanded to include accessories and shoes. Each gown is numbered and has a corresponding envelope. If the gown sells - money goes into corresponding envelope.
Participants pay a flat fee per gown upon entry.
Owner picks up cash or gown at the end of the sale. Unclaimed gowns are saved for next year's sale or donated to Children's Hospital Thrift Stores. Party could be held at a catering facility or in a guild member's home. Use a caterer or have guild members provide hors d'oeuvres and set a ticket price based on your venue and your intended audience. Guests bid on date packages for them and their significant other.