The greatest in stoner rock. They can't do it the week the film is open, and that's about how long they last. There are so many of them vying for people's attention.
Most folks end up seeing it on the tube.
Altman knows times have changed. It isn't the '70s anymore, where adults make an effort to go to the movies once a week. And that's the reality you have to deal with. If it sells tickets and popcorn, that's what they're after. So we just have to throw it out there and hope it finds an audience before it gets out of the theaters.