If you are speaking at an event, ask if you may invite guests. This is an excellent way to impress current clients or to secure additional clients by inviting some prospective clients to come as your guest. Also ask if anyone from the media is coming. You can send reprints of the article to prospective clients in your credentials materials. If the business owners that you are reaching do not go to any professional events or read any professional publications, you can send them a quarterly newsletter filled with tips on how to improve profitability, productivity and showcase examples of how you helped your clients break through to achieve impressive results.
Most people write newsletters all about themselves.
If you write yours so that your clients are the heroes of the stories, then clients will want to solicit your services to help them solve their problems. All rights reserved.