The parents retrieve the message using a password- protected number. It takes two full-time employees to monitor the system, but Chappelow reports few problems in the four years it has been in use. Instead, it's part of that added touch that builds communication and confidence in educational leadership. It is also the foundation of a winning community relations effort. Encourages parents to stay in district rather than transfer to private schools for high school education.
Pieces show attention to detail and planning.
Pieces work well together, using the same colors and similar graphics. Text heavy, but attractively presented. We're a district of minorities, geographically situated within a county that is affluent. We were trying to fight misperceptions about our reputation with this community relations piece. We want everyone to know that there are so many reasons to like this district.