More and more manufacturers are promoting use of their co-op programs to help get their messages across. As competition get tougher, cooperative advertising ventures become increasingly profitable for co-op providers and users. For this reason, manufacturers are expanding and liberalizing co-op programs. No longer is co-op regarded as a series of rules and regulations. Co-op now means turnkey programs filled with useful materials to make your promotions more cost effective.
Many manufacturers offer a yellow page program.
That s why this form of media is so widely used. It s easy to use and effective. Check the ad sizes of your competitors. Determine how big of an ad you really need to be visible. If possible, arrange to tie-in with manufacturers mailing houses mailing lists can be much cheaper.