The process leads the user to make decisions based on qualitative and quantitative data housed within the software.
Participants use relevant program, audience and media research to design and plan their program.
They select audiences, types of research, media and messages to maximize the impact of campaigns on public health knowledge, attitudes and behavior. It encourages careful data analysis as the scientific basis for project planning. It promotes multistage planning based on the audience segments, environment and state of health intervention activities in a given country. The user develops an understanding of how management and research tools help planners identify and analyze cost-effective communication interventions before trying to implement them on a large scale in the field. The user can expect regular data updates to assist in long term planning for their health intervention programs.