I obviously dialed the wrong number so I hung up. But then I started thinking about that abrupt message. But they are asking it, silently and unconsciously, every time they see your ad, visit your web site or listen to your sales presentation. You can increase the effectiveness of all your advertising by automatically answering it for them. It's actually a two-part question so we'll look at each part separately.
People only buy products and services from companies and individuals they trust.
Part of that trust is the assurance that you're capable of delivering the benefit each customer expects in return for the money he or she pays you. New distributors for network marketing companies often use the well-known corporate name of their company to establish credibility for their business opportunity offer. Opportunity seekers tend to overlook the credentials of a novice distributor when the opportunity is supported by the resources of a well-known large company. Instead of listing professional credentials or personal achievements, convert them into benefits for your customers. For example, prospects and customers don't care that you were a top producer in your organization last quarter.