Model 1 is intended for companies that want to use response modeling, cross selling, valuation, and segmentation analysis as standard practices for marketing decisions. Sensory Computer Systems has introduced the Sensory Information Management System 2000 for Windows, a program that automates the collection and analysis of sensory and market research data. The software integrates all phases of consumer research testing, including the design, execution, and analysis functions. The program's question and answer format specifies sensory test standards including presentation methods, rotation plans, and randomizations. Design-Expert offers rotatable 3D plots and 2D graphics which let users set flags that display coordinates and predicted response.
Merchandisers can access the service from any touch-tone telephone.
Online Online Interactive is providing FreeShop Online, a Web site dedicated to more than 100 free and trial offers. The company hopes to use the site to provide its customers with an online presence, a targeted sampling campaign, and a lead generation and fulfillment program. Online surveys, contests, and Web page tracking are all features of FreeShop. Lead information is processed daily and shipped to advertisers in a variety of formats. Quick Link Information Services is offering the Quick Link Internet Research Service.