Do not abandon your traditional advertising. Using traditional venues of advertising are still going to be neccessary. Almost everybody still reads their local newspaper, watches TV, and listens to the radio. Just don't forget to include your web site address on all of your advertisements. Didn't think so.
People like to look at web sites, even if it just out of curiosity.
Basically anything that has your business name on it should have your web site address on it. Web Cards, a direct mail tool and more. For less than it would cost to produce a four color custom post card, you can commission a company to take a snapshop of one of your web pages and prints it on a post card. The image is a high resolution full color snap shot of your web page and the back of the card can be pre-printed with your marketing copy. These can be used for a direct mail project saving costs on pre-press, printing, and postage.