Be truthful and avoid the pain, heartache, disappointment and separation caused by dishonesty. A 'grabber' is an attention-getting headline which stands out above the rest and demands to be read. Check out the competition. Note those which stand out have clarity and are original, personal, and direct. Pornographic headlines are not accepted into the database.
Nothing attracts so quickly as laughter and goodwill.
Almost everyone seems to enjoy 'moonlit walks, candlelight dinners, and strolls on the beach'. Be specific about values held and sought, in addition to naming hobbies and interests. If you know your soulmate is a Buddhist, say so. If you are adamant about remaining childless, convey that too. State your willingness to travel.