American adults read a newspaper on an average weekday. Teens use and rely on newspapers for advertising information. Customers for many products and services are also the heaviest newspaper readers. Newspapers provide advertisers with unique targeting opportunities. Newspapers are the number one source for recruitment advertisements.
Newspapers are the primary advertising source for new and used vehicles.
Newspapers are the most commonly used media source among consumers looking to buy a home. Nationally, advertisers spend more on newspaper advertising than on any other medium.