It turns out a material twice as strong as titanium, yet is lighter. It won't scratch, chip or peel. The Liquidmetal face in its driver is so hard it doesn't deflect. This is the so-called trampoline effect in modern golf equipment that has the USGA so worried. Therefore, the company says all the energy is put into the ball.
More energy means more power, distance, even feel.
The lack of deflection allowed Hoeflich to put much of the weight to the front of the clubhead, keeping the launch angle down for a flatter, more boring trajectory. The new 260cc driver. The driver head weighs 198 grams, but Hoeflich added a thicker .370 shaft from Grafalloy whose balance point is higher, towards the hands. This is not a whippy club, but something that tends to keep clubhead and hands together through the swing, which he believes, leads to more control. The irons are a cavity-back design, slightly oversized and slightly offset.