To display how three companies attempted this, we chose the category of websites devoted to the sales of footwear. Buying shoes is to many people an intense search, involving trying on shoes, walking around in them, ensuring their comfort and other criteria. In order to sell shoes over the internet, a company should make its website easy to use and professional. It should make people certain that they are buying a quality product. As was assigned, we deemed one site good, one site bad, and one site ugly.
People call their shoes docs, docmartens, dr.
And not that it is their fault that so much slang has been made to describe their shoes. It just makes a page less accessible when one is not certain what the official company name is. But it is not. When you do arrive at the correct website, the problems begin. The first page is a map of the world.