Your customer deserves and expects the best from you in products and service. This includes getting your most appropriate employee assigned to their account. Then you need to make sure you can explain this to the customers so they recognize that you are taking a special interest in their needs. This is good business and makes good sense in any service relationship. First, make sure you know who your employees are.
Names are important to everyone.
So when you are talking to a client you can refer them to the right person for personalized attention rather than to a department. Review the qualifications of your people on a regular basis. A good time to update this information is during personnel evaluation conferences. Third, celebrate the new accomplishments of employees, especially those achievements that are business-related like courses completed, training finished, and conferences attended. Post notices of completion and certificates where employees and, more importantly, customers will see them.