Many companies promote their site through their regular advertising, such as TV, radio, and print advertising. In this way, marketing your company on the Internet complements, rather than competes with, your other advertising avenues. All pages that are produced for clients become, upon final approval of the proofs, the property of that client, not the author. There are no back-end charges. A domain is the name a user types in for a particular Web site they may want to see.
Most companies use their domain names to keep their name in front of prospective customers.
ISPs provide this service for its clients. As you can see, XYZ Co.'s customers may appreciate the fewer keystrokes to reach their Web site that the domain name provides.