This subject is concerned with marketing principles and policies specific to the service industries. Topics are addressed from the perspective of a sales management decision-maker and present comprehensive coverage of contemporary sales management issues. This decision making perspective is accomplished through a modular format that typically consists of discussing basic concepts, identifying critical decision areas, and presenting analytical approaches for improved sales management decision making. Company examples from the contemporary business world are used throughout the course. The Internet is expected to play many important roles within a traditional marketing effort and it may also come to serve as the foundation of a firm's marketing effort.
Marketing is about anticipating and satisfying buyers' needs.
One purpose of this course is to acquaint students with the special behavioural considerations for buyers when the Internet plays a role in the firm's marketing effort. Convenor s permission required. An in-depth study in an area of marketing to be chosen with the approval of the course convenor. This subject involves an internship and a supervised project, providing students with invaluable work experience in industry.