For instance, each side should refrain from attributing views or statements to the other stakeholders. Principled Leadership Principled leadership is the final key to dealing with an angry public. Creating and sustaining positive changes in the way organizations deal with an angry public requires the presence of principled leadership. Principled leaders are honest and accountable. They value their reputation and integrity.
Principled leaders seek, first and foremost, to do the right thing.
They seek both to inspire trust and to be trustworthy by following a strategy of reciprocity in their relations with others. Effective leadership requires sharing information with others, and listening to and learning from others. The adoption of principled leadership also requires changes in the institutional structure and culture. Organizations must become less hierarchical, and their members more empowered. Total Quality Management theories are a step in this direction.