They work hard to gain the trust of the citizens. One ad like this can destroy the trust that has taken years to develop. I will not be eating at any Long John Silver's establishment until this current ad campaign has been pulled. Remembering our battle with Kelloggs, and the help officers provided to us, I would like to see participation from us to help them with this. Let us assure you, it was never our intent to malign law enforcement officials.
Police officers are courageous and professional in performing their duties.
We have nothing but the highest regard for their work. But because television advertising is a competitive medium, it requires we grab the consumer's attention with funny, entertaining, riveting and informative ads. It's strictly played for laughs. If you were offended, please accept my apology and convey my thoughts to your friends. Bruce Hinton, Senior Director of Public Relations.