Don't use a mechanistic format for presenting interesting information. Coolness can not be photocopied. It's dangerous to use common patterns , or ones that are well known from history. There are some cool places to hang out using the Internet. There are also some types of participation which are definitely not cool.
Physical meetings support that lack self-assurance.
Pushed content that does not remain laid-back. Personalisation that is grossly inconsistent, highlighting that it is created by a machine. Emotional involvement Emotions and moods play a role in coolness, and hence also in your website content. Different people use emotions it in different ways. The way you use emotions in your website must fit with the rest of your cool style.