Both being so busy and in demand in Hollywood in the mid-eighties, the couple went to great lengths to see each other, Sean going on tour, and Madonna flying to various set locations, if even just for a couple of days. However, after less than four years, the marriage ended, and the two were divorced. No one can deny that Madonna's life at the time did not center around drama, be it on or off the stage, in all actuality, the controversies surrounding her were the fuel to the fire of her fame. Her album, Like a Prayer, and its title track was given so much publicity as a result of its music video, featuring Madonna wearing a thin slip, dancing in front of a burning cross, and kissing an African American saint, that Pepsi canceled its sponsorship of her tour and the commercial that she had done for them because of complaints from religious groups. However, instead of realizing she had made a mistake, Madonna realized instead that scandal equals sales.
People love it.
So she used similar techniques to boost ticket sales for her Blonde Ambition Tour in 1990, her documentary in 1991, called Truth or Dare, and her X-rated book, Sex, as well as her album, Erotica, in 1992. Although scandal had become synonymous with her name and dark roots, Madonna decided that she was too overexposed and decided to stay out of the spotlight for a while, appearing only in a few films such as Four Rooms and Blue in the Face, both in 1995, but not on stage in front of thousands of screaming fans. When she stepped back into the world of glitz and glamour, she had a new image, that of an expectant mother and serious actress. While pregnant, Madonna stared in the movie, Evita. She and one other actress were being seriously considered for the role, when Madonna had a full set of photos taken of herself dressed as the role would require, and baskets of goodies sent to the directors.