International Commerce International Marketing Internet Advertising Internet Economy Internet Media Internet Prod. Commentary Online Advert. This second article in the series of 12 covering global Web marketing reviews some trends and differences in e-commerce sales by region. If the primary objective of your site is to close sales, clearly it's important to understand whether the people of a country have a propensity to make Web purchases in your specific product category before you open an office there and start marketing.
Revenue is in Canadian dollars.
The table that would best allow us to understand the fundamental development of global e-commerce would list each country, indicating the dollar value of annual online purchases per adult head of population, broken out by B2B and B2C, in rank order. The information would have been collected at the same point in time, using the same methodology. Unfortunately, such information does not readily exist. Understandably, the most valuable stats are sold, not given away. According to figures released by TNS, approximately 10 percent of Internet users around the world shop online in an average month.