Online shopping comes naturally to young consumers.
By 2004, a clear majority of young consumers will shop online, compared with 46 percent of adults. This includes health products, cosmetics, and grocery items. Among the tools today's young consumers arm themselves with are price comparisons, demand-driven pricing, and coupons. They complete their shopping arsenal with coupons, with 60 percent visiting sites that let them print coupons to use on-and offline. Despite their eagerness in adopting the Internet, young consumers haven't abandoned offline stores.