All sorts of people find all sorts of different pleasures in a wide range of activities and situations. What one person considers to be the height of pleasure, another person will detest. Our pleasures vary from season to season, or depending on the time of day, our environment, or the people around us.
Pleasure is highly subjective.
And though you cannot help but be attracted to it, you can control what you consider to be pleasure. The desire for pleasure is a powerful motivator. You can make the best use of that motivator by selecting pleasures which lead to your goals. Pleasure is a matter of conditioning. No one who smokes their first cigarette would consider it to be pleasurable.