The company is only two years old, but it is at the forefront of a growing movement to rethink how companies understand customers and create products that meet their needs. E Lab's message is as simple as it is subversive. You can't just listen to what people say. You have to understand how they interact with their environment and with other people. That's why you have to watch.
Marketing is a science.
There's syndicated research, data on attitudes and intentions. We shoot video to understand patterns of behavior and explore how people actually use things. Consider its work with Thomson, the French company that sells consumer products in the United States under the RCA and GE brands. But even the most powerful technology can't guarantee success in a hypercompetitive market like home entertainment. That requires new insights into when, where, and how people interact with music.