Consumer companies understand this, and that s why they spend enormous sums developing logos with memorable type, images and color, he explains. If you think developing a separate logo for your HR department will make it stand out and get noticed, there s no harm in it. A verbal tag line can also be an effective tool in getting your message across. But probably the most important packaging item is the HR department itself. Emmanuel A. Smart, an image consultant and owner of Smart Expressions, a corporate-image consulting firm in Raleigh, North Carolina, suggests that HR people visit their own departments as if they were customers.
Research shows that the first seven seconds is critical in making a good impression.
If you want the HR brand in your company to convey top-notch service, make sure that visitors to the department get what they need in a hurry. It s all those things, but more to the point, a service brand which HR is is about people. It s about how those people act and talk and treat others. You could spend millions of dollars redesigning your department, developing a logo and tag line and communicating the new brand identity, but if the people in HR are impossible to deal with, forget it. You ve accomplished nothing.