Well, I think a similar argument applies here. It's amazing the degree to which art-phobia exists even on this list. As Joss mentioned, the term can be used just a a signal that people should suspend some of their expectations when they approach something. But people are afraid of the term as if it means something so much more pretentious and pompous than that. Ok, lets just lie down and be fucked over.
Nothing is guaranteed.
But some film phenomena are inclined to induce some kinds of experience more than others in receptive people. But this is also an area of exploration, a question that someone could choose to investigate. I don't see it as a priori impossible that a film can induce trance states etc., just like they can make people feel happy, sad, etc. by depicting appropriate narrative experiences happening to puppies, insipid teenagers on sinking ships, and so on. These latter are also experiences brought to films by viewers, with nauseating predictability. I don't understand this.