But perhaps content providers don't really need relationship managers. The pie is getting bigger. Content Estores across the Web Middlemen content sales organizations are scrambling to change their business models, either by licensing their syndication technologies or attempting to plant content estores throughout the web. Web publishers are getting in on the action too, as new Net companies emerge which offer publishers the ability to put a store on their own Web site to sell their own syndicated content, perhaps augmented by other publisher's content. Barnes and Noble has, in effect, become a publisher.
Many publishers have virtual storefronts.
Many authors sell directly to their readers, acting as publishers. Endless Cycle of Creation and Destruction, Recreation Once more, only the best of the new breed of content exchanges will survive. The cycle of creation and destruction will continue with platforms for content being constantly created, then deconstructed, transformed and recreated again. The current content exchange model benefits both content providers and consumers, alike, as it allows providers to make a decent living and by giving consumers, not editors and aggregators the ultimate choice, content will be more efficient, tailored to what consumers want. High quality content will therefore be available for those willing to pay for it.