I worked in appraising for a while in the 1980's and with the experience I gained in that field, I prepare the market analysis using an appraisal methodology. I'll give you a range of value for your property and a strategy for marketing, by evaluating both historical data and current conditions in the marketplace. The goal of a marketing plan is to bring as many potential buyers through the property as possible. In a balanced or slower market, advertising needs to be aimed at the broadest possible base. In a fast market, timing is a critical issue.
Presentation is always critical.
Selling a property is very different from living in it. It is quite amazing sometimes what a few adjustments will do for the staging of your house. Over the years we all accumulate items that eventually crowd our space. Less is generally better than more. I can advise you in this regard and agents from my office are available for peer opinions when we get down to details.