Draw for speaking order. The very fact of commerical life demands shrewd persuaders. Lobby goups are also a fact of life now and use very persuasive writing to win us over to their points of view. The art of persuasion in writing involves using some techniques, some methods of persuasion. Primarily a persuader has to convince his reader that he or she will benefit from the action proposed or the product demonstrated.
Persuaders appeal to self interest to accept a view or product.
Readers and listeners are guided by the verbs chosen. Residents have reported that . . . There are many shades of grey in between these two positions. Debate rages in Morningside between opposing groups who . . . All the studies support our claim that . . .