Marketing for Captioners - Gary D. Robson Here are 10 tips for building your captioning business.
Marketing is an oft-overlooked skill that's vital for running a business.
It's actually easier for a business to survive with good marketing and mediocre services than the other way around. I'm sure we all have examples of such businesses, but we won't pick on anyone in particular here. In this article, we'll explore some of the marketing fundamentals you need to make your captioning business a success. Since the big companies can afford professional marketing people of their own, we'll focus on low-budget tactics and strategies for smaller captioning firms. Choose a niche When you have dozens of captioners doing hundreds of hours of programming like the big guys do, you can afford to present yourself as the solution to everybody's captioning problems.