In the current marketing environment, airlines and airports need, more than ever, to work together to market their services effectively to their common customers. This course, by combining presentations on both airline and airport marketing issues, will enable delegates to take an integrated approach to profitable marketing.
Objectives Provide an understanding of major issues in the marketing of air transport services.
Aid the identification of effective strategies to ensure the success of airline and airport marketing. Provide a forum for discussion, enabling airports and airlines to develop a better understanding of each others marketing issues. The number of participants will be limited, to facilitate in-depth analysis and discussion of key marketing issues and encourage active interaction between participants and the speakers. The programme combines presentations by Cranfield staff and key industry professionals with case studies and discussions. Aircraft Manufacturers - in particular those involved in airline sales and analysis.