Hyundai also works closely with its dealers on programs and promotions through their Dealer Creative Review Board. Hyundai dealers in major regions of the country meet several times during the year to review Hyundai's promotions, providing input and creating a synergy between national and local marketing and advertising programs. The Future Is Hyundai's A walk through the company's Fountain Valley, Calif., headquarters reveals an automaker on the move. It is a reflection of a company that is confident in its products and buoyed by the prospects of its future. Ruth also is excited about the XG300.
People tend to move up in the car cycle.
After the Sonata, there wasn't anywhere else in the Hyundai line to move up to. Now with the XG300, Hyundai customers can stay in the family, Ruth says. Both models will advance the Hyundai brand, HMA executives say, and help continue laying the foundation for future growth. By the end of 2000, Hyundai is projecting 525 dealerships, up from its current number of 492 and aiming at more than 200,000 sales in 2000, a 25 percent increase from last year. That growth also includes a careful plan not to saturate markets but rather have current dealers profit from the growth.