Dr. Cottle opened this lively presentation by describing the pitfalls that characterize TV media. He emphasized it's influence on the American people, as well as being a reflection of our society. He concluded by noting it's valuable potential and outlining specific aspects and procedures we, as a professional group can do to avail ourselves of this media.
Presentation can override substance, reality, and truth.
TV people have three second, three questions, three lines - and then must 'get out'. We assimilated TV and accommodated to it, and he believes that this has changed our mind structure so that many can no longer enjoy, or even follow i.e. a long symphony. TV gives us only an illusion of reality, the impression that it's men, women, and children are real, rather than misrepresentations of real people and real situations. This is a paradox. We are still attached to nature.