This allows knowledge to flow like electricity, energizing an organization to produce results. At Hallmark, information evangelists are working to maximize employee intellectual assets. At the same time, they are providing all experts with a way to contribute their ideas and innovations on the corporate intranet. The result is a thriving learning environment where knowledge is not managed, but created and widely shared by an organization of knowledge workers. Real business results mean learning is working.
Retention is one way to measure learning.
If a company is training people in new accounting techniques, testing them at the end of the training session is acceptable. They'll remember most of the new vocabulary and concepts, and they'll test well. But anyone who has talked to CEOs of Fortune 500 companies can tell you that retention is not enough. Changed behavior and bottom-line results indicate new concepts have been absorbed and practiced. These are the kinds of learning results companies are now demanding from their sales training investment to stay competitive.