Total advertising rose from USD 27 million in 1993 to over 306 in 1999, with multinational companies active in the FMCG sector and mobile operators being the top advertisers. Television, which attracted over 60 percent of the total ad spending, is the predominant media, followed by press, outdoor advertising, radio and movie advertising.
Radio is also important.
Movie advertising is a rapidly growing form of advertising as it allows a high quality message to be delivered. Additionally, outdoor billboard advertising is growing rapidly and becoming more sophisticated. Billboard locations are multiplying and simple painted billboards are being replaced by backlit models. Advertising on public transportation vehicles is also common. However, experienced companies and people in marketing studies are rare.