Marketing is everything.
Produced by and starring Scientology adherent John Travolta, the tale concerns an earthly rebellion against insidious alien overlords. You may also have noticed garish displays in bookstores hawking Hubbard's source novel. The book also was the top science fiction novel, and third overall, in the Random House Modern Library's Reader's Poll of the 100 best English language novels of the last century. However, it just happens to have been written by Hubbard, who created Scientology after declaring that the real way to get rich is to invent your own religion. The group has no Web site and is not listed in phone books.