Originally, we were going to offer to build individual sites for our members, but once we realized how complicated it was, we decided against it. We just began selling banner ads in a joint deal with our print magazine. We're also looking into hiring an outside company that just sells Web advertising. The content is updated in-house, but we still have a company helping with the design, which was just updated in March. When brokers list a property, they can choose to have it listed on the site, and nearly all members take advantage of the offer.
Rental property is the most searched for in our database.
In fact, for a board of 3,300 members, it's astounding that we track 80,000 hits a day. We also have a free photo gallery listing of our members under the Agent Locator function. Our site is really generating sales for our members. The site is updated with the latest technology to help members prepare for the e-transaction. We hired an outside company to design it, but I do all the updating myself.