Many people now consider a Web site a necessary form of advertising.
A Web address is rapidly becoming as essential as a telephone and a fax line. Having a Web site not only provides an additional communication channel, but it boosts your credibility as a serious, forward looking company. If your customers aren't online now, they will be soon, and they'll expect to find you up and operating there too. Vendors, potential buyers and customers will be looking for you on the web as well. The Internet is the fastes growing medium of communication, with no political or regional boundaries.