One way out is to join a television network. To have one hundred percent in-house programming in the current situation is simply impossible. Without question, the regional market will fall, but distributors' prices won't drop yet. In the regions, in my view, it's possible that there will be a serious realignment of forces in the post-crisis period. Those who survive will definitely become stronger.
Regional companies work with a specific advertiser.
It seems to me that in the regions, advertising agents have to be even more professional than in Moscow. We have things to share with our regional partners, things we can teach them. Naturally, we are interested that our regional partners survive and become stronger, so that they would have a solid financial base. And this base will appear if all their strength is channeled toward organizing sales. We are planning training in sales organization.