Early brand loyalty. New sources of business. Profitable secondary markets. A positive corporate image. For their money, they get a captive audience.
Merchandise ranges from feminine hygiene products to snack foods.
But schools do not object to buying classroom magazines that carry advertising, or to giving students free magazines with ads. Sponsored TV media programs like Channel One are gaining entry, as are ad-bearing book covers. Specific classroom programs that carry advertising directly to students are listed in the following charts. Two minutes of each 12-minute show are paid commercials, which students are required to watch. News videos don't have ads, but wall posters do.