Papa Johns Pizza Robert's Carpet This 'Naughty' list was compiled from ongoing monitoring of advertising done by the Better Business Bureau. The 'nice' list were companies that had advertisements that did not follow BBB guidelines, but revised their advertising immediately upon notification and expressed desire to follow BBB guidelines.
Notification comes in the form of a fax.
Lowest Price' claims tell the public their prices are the lowest or the best. An ongoing monitoring process of all competition at all times is needed to know who has the lowest price. Meet or beat' or 'we will not be undersold' fall under the meet or beat category claiming the company will either meet or beat their competition's price. Wholesale to the public' is also an incorrect claim. Wholesale should only be used in conjunction with selling to resellers.