Rather, it is more efficient to produce music that has national appeal and, better yet, across national boundaries. This generation was brought up with a heavy dose of Europeanized popular music, most often romantic ballads sung in Spanish as well as imports in English. Today, the communication media revolution has gone much further ahead. In a market with just a few radio stations, one may have had to program music conservatively to attract the largest audience. In a large city, there are often more than 50 AM and FM radio stations available.
Radio sets are no longer just large stationary sets in the living room.
Today, a hit recording is almost inevitably accompanied by a music video. There are specialized television programs and channels that play these music videos. Music videos can also be seen on the Internet now via streaming. Whereas vinyl records were play-only, the newer media can record as well as play back. The fragmentation of the media environment has resulted in the development of global niche markets such as rap, hip hop, techno, reggae, heavy metal and so on.