Dynamic elements on static pages. Low cost serving and lots of choices of transport methods. Text flies in from the right, gets larger as it finds its place at the left margin. A sun-like cloud moves to the right and up and gets smaller. A bit of text appears where it lands.
More text appears.
A picture fills in. Rational voices are being heard above the din of gratuitous graphics. Design is the art of making things more usable, not in overwhelming you with prowess. But it misses the point. It misses the movement, the inspiration, the soul-gathering and unification that comes from knowing that 80 million people are watching the same sunset, each in their own way all at the same moment in time, each from their own point of view.