In our collaborative work with market research organisations and fellow academic establishments, we have developed a unique source of highly relevant data, which can be used for project-specific or more general research. The Programme also has links with a variety of organisations through its consortium of companies who support our work and have access to our current research and publications. Each year we carry out a survey of the opinions and predicutions of experts in new media from around the world. Click here to download the report of the survey in PDF format. The Future Media Research Programme is funded by a consortium of companies which comprises the supporters of the School's Centre for Marketing, together with over 30 other companies whose interests reflect the work of the Research Programme.
Membership is reviewed annually.
The Future Media Research Programme was started in January 1996. It is based in the School's Centre for Marketing, and headed by Professor Patrick Barwise, Chairman, and Dr Kathy Hammond, Director.