Have someone double check your articles for grammar, spelling, punctuation, syntax and clarity. There are a lot of choices, but keep in mind that a good newsletter must be easy on the eyes. Too many type styles are hard on the eyes. The general rule is one style for headlines and another for text. HAVE A GOOD MIX Include photographs and art work in your newsletter.
Nothing is more boring than reading straight text.
The main object of your newsletter is that it gets read. Stay away from colored ink for text - newsletter articles look best in black or dark blue. Too much use of another color is distracting to the reader. Avoid red, green, blue, yellow, orange, etc. PR Positive and energetic actives convey that message to their alumni and parents, and that presents a good image for your chapter.