Human Resource Management. The HRM track prepares students for careers in HRM immediately upon graduation or shortly thereafter. Students are encouraged to take additional written and oral communication courses. They are required to study for and take the Society for Human Resource Management certification test. Students are required to pursue professional certification in production and inventory management, integrated resource management, purchasing management, or quality assurance.
Marketing focuses on building customer relationships.
Students with a marketing major may follow a General Marketing degree program or select the Professional Sales specialization. The Professional Sales track prepares students for careers in sales by helping them develop competence in oral persuasion skills, proposal preparation, negotiating, relationship management, and sales force management. Students with a Business Administration major gain a broad overview of business principles and practices. Students may select from over forty minors, including minors in the field of MIS, accounting, business telecommunications, foreign language, advertising, psychology, and communications. The Department of Management and Marketing offers minors in Business Administration, Management and Marketing.