Many people attempt to quit smoking as a New Year's resolution.
Previous research has shown some evidence of higher levels of cigarette advertising during January and February. A content analysis of 8 popular magazines investigated this phenomenon. This study shows that the rate of cigarette advertisements in January and February was significantly higher than the rate for the rest of the year. The higher levels of advertising in January and February, then, appears to be a real phenomenon. In addition to January and February, the months of April, August, and October also had higher proportions of cigarette advertisements.