Waite was thus primed to consider funding WatchGuard. Another key ingredient was an identifiable and viable market for the one of the company's key products. WatchGuard's story is far from unique. So far, they have not sought funding from a venture capital firm. If one wants in, they'll consider, but the issue will be price, notes Kennewick.
Revenues are harder to get but are a better source of capital.
Venture capital is easier to get, for a qualified company, but is more expensive, Kennewick added. One is a senior executive for Oracle Europe, another is a former business partner in Atlanta. They are bullish on a particular sector or two, such as information technology, communications or biotech. They have faith in the power of a good idea and a good management team. The timing of private and venture capital investments is not the only concern for the entrepreneur.