People would cry, longing for blond, straight hair. Barbie Dolls didn't have curly hair. There were no examples of beautiful curls. That's all changed now. We live in a multicultural society.
People travel and come into contact with so many cultures.
Curly hair is no longer odd to us. We see actresses and musicians with curly hair. They're heroes to us now. There's a need to assimilate - a fear of rejection. They've grown up with the notion that curly hair is not beautiful.