Keep your program in gear so you always attract an ongoing flow of new clients. Writing an intricate marketing plan that becomes impossible to carry out. And while the plans might work, most lawyers and their staffs don't have the hours needed to administer the plans. Make sure your marketing plan is built on simple steps that have proved to be effective and efficient. In my 24 years in marketing, the most profitable, efficient and effective method I've found is education-based marketing.
Many lawyers get so caught up in gathering facts that they never stop designing their plan.
Implement your plan at the earliest possible moment. Maintaining an effective marketing program is the most important investment you can make. Start your marketing program now so you have an ongoing flow of new clients. Programs that don't achieve all four steps will fail. Any time you evaluate a marketing opportunity, consider how well that method will accomplish these steps.