Because they are engaging in this so-called market timing more frequently than women. The impact of market timing, plus the additional trading fees, hurts men by about 1 percent annually compared to women. Second, women tend to be much more conservative with their investments. Part of it is education. The other part is the desire to make sure that money will be there in the future.
Men are more willing to take risks.
For Women, A Sense Of Urgency Aside from investing differently, women also do it for different reasons. The biggest trend among women today is to develop their expertise about something they are increasingly realizing they must understand. That's why last year alone, some 200 books on women and money were published. Women also want financial independence. Whatever your reason, know that if you're a woman, chances are you will be managing the finances at some point in your life.