A company or individual who physically makes postcards. It is usually not the designer of the artwork or the distributor of the postcard, yet it may be the publisher. Private Postal Postcards produced, not by the government, but by private business or publishers. Publisher A company or individual who initiated and funded the production of the postcard. They may or may not be the printer of the card.
Many postcards identify the publisher.
The publisher identification may be accompanied by a copyright date. There may be names of printers or distributors on the backs of cards. These should not be confused with the name of the publisher. A European term for installments. In America, it refers to hidden picture cards, jigsaw puzzle postcards, rebus cards, or anything that is a puzzle to solve.