All the e-glitter and glitz in the world is wasted if it does not bring qualified buyers to your doorstep with wallets in hand. Deciding which site will do you the most good can be a challenge. Here is a checklist of features I believe are essential to a successful site. Some sites exist purely to sell advertising space. Others are working hard to promote your stallion by attracting targeted visitors to their web site.
Most users are very impatient.
If you choose a site that offers all of the above, your web experience will be a good one. There are some good places to advertise on the web, but like anything else, there are businesses that are unqualified and unscrupulous. Ask questions and evaluate carefully. When planning your advertising, it is very important to understand who your potential customer is. Your stallion is not all things to all people.