Highly desirable demographic, psychographic and ecographic groups spending time and telling their friends to spend time online too. I can't get my sales staff excited about it. And who's to blame them. They've been working off a system that rewards them for results, not learning how to get better results. They're fearful of the new.
Most people are.
That's why the education process has to be a planned set of memos to keep them abreast of how fast this Internet movement is moving. Then watch the excitement grow. They're all the super-winners. Talk about the growing interest in the Internet each client is certainly experiencing. Talk about how the Internet is an opportunity for radio, not a new competitor.