The truth is, we spend little time truly loving what we do or doing what we love. Instead, we spend most of our time wishing that what we are doing could be more fulfilling. The reason for this is that we are mostly disconnected from our hearts, and we spend the preponderance of our time actively pursuing thoughts about what we would be doing if we were happy rather than experiencing what it means to be joyful in our hearts in the moment. So, to create the Business Plan That Always Works calls for us to experience, as fully as possible, the end product of an exciting plan, which is the experience of joy that your plan must create for you in order for it to work for you. And to experience that joy requires that we spend more time before we create our plan, tasting the emotional fruits of it.
Most people think of a business plan as a series of benchmarks or objectives.
There is such a plan, but that's not what I'm talking about. A series of benchmarks or objectives delineates actions to be taken in a progressively completed process, but fails to provide the inner motivation essential for a plan to become a realization. It can be demonstrated by your new ability to do something you love to do more often than you are able to do it now. Note that the objective here is not something to have, but something to experience. To feel yourself experiencing something you love before you actually experience it is tantamount to experiencing it.