Marketing is actually a lot more than just selling products.
It also involves identifying new needs in the Company's target markets, and helping design new products to meet these needs. Further, Marketing identifies what product changes are wanted by customers in the Company's target markets. Equally as important as specifying products is Marketing's responsibility for selling the Company's products. Surprisingly, Marketing is very involved in pricing the Company's products. While there are important financial aspects of pricing, there are also the customers' perceptions of price to consider.