Our purpose is to create and keep customers. Somehow each of you has to be a part of that purpose. From the book How to Prepare for an Employment Interview . Get the entire book by e-mail to read with your Web browser. Even if you can't find a lot of information on the company interviewing you, you can have a good idea of many of the challenges facing them and the areas where you could make a contribution.
Most businesses share similar problems and want similar benefits from their employees.
With this strategy, the business will attract plenty of customers, but will eventually run out of money and be forced to shut down. A company makes a profit by offering something of value to its customers. Even non-profit organizations exist to serve customers. The company may issue your paycheque, but it's the customer who pays the bills. You create value for an organization to the extent that you help them deliver value to their customers.