Of course, the artwork used must be appropriate to be productive. Make it easy for your prospect to order. Include an order blank in all you mailings. It is the call to action. Study, study, study.
Modern business is complicated and mail order is no exception.
The progressive person, who will devote the effort, can be well-informed, and ahead of his competition. Many tests have shown that teasers printed on envelopes provoke more interest from your prospect. Although inquiry advertising is expensive, your prospect has revealed an interest in the product, so aggressive sales efforts have a much greater chance of success. Prospects' lists, to be of any value, must be kept up to date. When a person appears to be of little, or no value as a prospect, his name should be removed from the list.