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Online shoppers prefer discounts.
Forty percent of online shoppers say saving money on the Internet is a priority, according to a survey conducted early this year by e-centives . Well, by digging through a few statistics, it's possible to conclude that discounts do indeed define the form of purchasing closest to the online consumer's heart. The answer is simple. The dot-com business community has created the expectation. For six years we've been educating the consumer to expect discounts.