His critics, however, thought leasing would never work. Yet, through our steadfast commitment to personal service, and by demonstrating leasing s many advantages, we proved the skeptics wrong and our first venture took root. Because of our focus on exceptional customer service and convenience, Enterprise has become the largest car rental company in North America and is a leader in the fleet services field. Branch offices open in Germany, while expansion continues in the United Kingdom. The total number of vehicles in the fleet jumps from 350,000 to over 450,000 in just two years.
Operations expand into Canada and the United Kingdom.
Incredible growth continues in the U.S. as the company s fleet increases from 130,000 to 150,000 units with more than 1,000 branch offices open across the country. Because of a new national advertising campaign, the Enterprise wrapped car quickly becomes an icon. By the end of the decade, several hundred locations across the country display the Enterprise logo. The number of rental units climbs from 25,000 to 75,000. Insurance replacement rentals become a bigger part of the company s business, due to legislation requiring insurance companies to provide their customers with replacement vehicles.