Tequila is part of Mexican culture. It's a part of who we are and how we enjoy life. The higher-end tequilas promise 100 percent blue agave. Whether or not those headlines play out remains to be seen depending on our thirst for all tequilas, as well as the sipping varieties. Those are often hand-crafted.
Production is usually limited.
Barrels from France or Kentucky, for example, are chosen for the woody characteristics they will impart. Often, it comes in a special bottle. Alferez often steers tequila newcomers to the reposados or anejos. They tend to have fewer agave characteristics. They are a lot more enjoyable for someone who is not used to tequila.