The new focus on ten specific online Consumer markets it is necessary to recognize that not all are traditional E-commerce sites. Where necessary, judgmental departures from rigid measures have been taken to accommodate and include major players that may not necessarily appear otherwise. For this report, ActivMedia conducted three successive waves of research between September 1999 and March 2000. Field researchers visited all candidate sites, evaluated E-commerce potential and gleaned contact information from the website, from Internet databases and from public and private information resources. Classify and rank contenders into the top ten members of each of the ten markets.
Markets are sets of products purchased by a common set of online consumers.
Although products differ, they are bought by the same consumers, generally for similar reasons and using a similar purchasing approach. Profile and analyze top websites in each market. Once defined, the Top 100 websites were individually visited and analyzed for business and website strategies. This information was combined with investment and press information, gleaned SEC filings and investment reports, and news articles. Contact was made with all companies for direct information.