Variety improves viewers' memory. While viewers tend to remember stories with video better than those without, putting an anchor read story between two video stories improves memory for the anchor story. When programming that leads into a newscast is arousing, viewers tend to not remember much that happens during the first two minutes of the newscast. In general, viewers tend to remember best the last stories they see in a newscast, the first stories less well, and the middle stories the least. Emotional stories and stories with good video can overcome this effect.
People pay more attention to stories that are teased.
They remember stories better that are teased, and they understand them better. Recaps can improve understanding for stories, and can decrease memory for stories that are not recapped.