So Anyone Can Understand.
Nobody reads it.
If your customers don t read the manuals, then they call your support lines and that costs the company money. Supply documentation that s useful, understandable, and even enjoyable to read. If customers get the help they need at from a manual, they won t have to call. There s more to the business impact of writing than just eliminating customer and technical support costs. But, if customers have a bad experience with it once they get it home, they won t be back.