Then this initial call can be followed by written information in detail, if requested. If the story warrants it, you can also use your call to invite a reporter to cover the event. If one comes, you are virtually guaranteed space in the paper or time on the air. Begin with a statement of that key point. Succeeding sentences and paragraphs then give additional information, answering the questions who, what, when, why, where, and how.
News writing is stark.
Sentences and paragraphs should be short, and every- day words must be used. Triple-check names, spellings, numbers. News people hate to make mistakes. If the error comes from your careless news release, you ll never be trusted again. Some routine stories take on interest and importance only if they include the names of local people.