Today's newsletters are designed to give information to limited audiences on a regular basis therefore most newsletters are four to eight pages long and contain informal articles. Employees as part of their jobs produce most business newsletters. Whether you are an employee or a volunteer, and whether you carry out every aspect of newsletter production or only part of it, you must work with other people. In most companies, collaborative efforts are becoming commonplace to achieve effective newsletter formats. What seems obvious, however, may not be correct.
Most audiences are more complex than they appear at first glance.
You may have only one marketing department, but that doesn't mean you have only one market. All employees may have the same company address on their paychecks, but the interest of management and labor, day shift and night shift, clerical and maintenance, are very different. Because readers will be reading and absorbing the information quite differently, your readership needs to be clarified to dictate what jargon, background information, and topics can be used. It is important to establish the purpose of your newsletter. Although you may be clear about the purpose of your newsletter, you still need to define some goals.