We have a store in town that sells nothing but used vinyl, and the place is loaded every day with college and even some high school kids. Price is another factor in vinyl's return. Many used records can be had for five dollars or less. People are a lot more willing to take a chance on an album or artist they've never heard when the price is low. As well, aficionados appreciate the cover art.
Record sleeves have a bigger surface than CDs, and thus much more space for text and images.
Anyone used to having to squint to read tiny CD covers is liable to come away amazed at record covers' big, glossy look. Then there's the current popularity of different musical forms intimately related to the turntable. Scratching, or turntablism, is widely used in contemporary pop music, particularly hip-hop. The popularity of turntablism has meant that a lot of hip-hop, the music most associated with the form, has been released on vinyl. Some, in fact, is released only on vinyl, because purists of the form will listen to it no other way.