This handbook provides important guidelines and insight into the proposal writing process, and is a valuable resource for organizations who are working to secure outside funding. Torok Strategic Planning can be of immense help to nonprofit organizations, enabling them to clarify their mission, goals, and objectives. What is more, as this handbook shows, strategic planning need not be thought of as a terribly complex process. Rather, it is a straightforward exercise of clarifying what an organization is trying to achieve, and how it proposed to go about achieving it. In this volume, Torok outlines the steps that nonprofits need to work successfully through this process.
Marketing is a central topic in the world of for-profit enterprise.
But as Bucko and Gerstley make clear, it is also for nonprofit organizations. However, they cannot assume that those who might benefit from what they produce will know enough about it. And while marketing for nonprofits is similar to for-profit marketing, it also has significant differences that relate to the character and missions of the organizations, and the values that shape their activities. This makes it all the more important for nonprofit organizations to learn to market their causes and services effectively, which is what this handbook will help them to do. But she also know what can be accomplished by careful planning, perseverance, and honest and forthright appeals.