Time Out - 4. Part 2 of 2 Buyers like to trust the person and the organization they buy from and to have good service. The Peace Activist that Sells On Purpose is going to do very well because he or she will provide people with trust and service. The first part is 'A Walk in the Other Person's Shoes' - seeing things from his side. It is like parents who successfully sell their ideas to their children because they also take a minute to see things from their children's point of view.
People hate to be sold, but they love to buy.
When you feel you are being sold you question the intent of the other person and do not feel that you are in control of what is happening. Just the opposite is happening when you know you are doing the buying. It is fun. You enjoy it. That happens when the sales person is clearly on your side and does not stray from what you want.