The BrightStreet Promotions Operating System allows you to offer any type of promotion from your website, including coupons, free samples, rebates, direct email, surveys, contests, and sweepstakes. Fleischmann s Yeast uses BrightStreet s Operating System to power special offers and printable coupons on its Bread World site. The number one reason why consumers visit manufacturer websites is to find coupons and free-samples. Give consumers what they want and they ll come back for more and make more purchases, in stores or online. BrightStreet enables you to use the web to put promotional incentives in the hands of buyers before they purchase.
Most consumers conduct product research and look for promotions online, then purchase offline.
Tools that use the Internet to drive offline purchases will be key to growing sales. Build a database by tracking consumer participation across all promotions. BrightStreet s closed-loop tracking system gives you promotion and purchase history for each individual consumer, or each promotional campaign. Redemption data feeds back into your consumer database. Target relevant offers based on consumer preferences and characteristics, or based on geographical, behavioral, or custom criteria.