The fundamental objective of any firm is to market its products or services profitably. In large firms, which may offer numerous products and services nationally or even world-wide, experienced marketing, advertising, and public relations managers coordinate these and related activities.
Marketing managers develop the firm's detailed marketing strategy.
With the help of subordinates, including product development managers and market research managers, they determine the demand for products and services offered by the firm and its competitors and identify potential consumers. Marketing managers develop pricing strategy with an eye towards maximizing the firm's share of the market and its profits while ensuring that the firm's customers are satisfied. Marketing jobs are highly coveted and will be sought by other managers or highly experienced personnel, resulting in substantial job competition. The following list contains a representative sample of possible job titles. Use this as an idea list, and remember that it represents some, but certainly not all, of the careers you might consider.