Some of this is due to lower operation costs, but a large part is also because of volume. E-vendors have the whole country, sometimes even the whole world, at their front door. Let s pick on Circuit City, since they no longer exist. Here s a good example of when human help works against you. God forbid, I could have been a real novice trying to make an informed buying decision.
Online shoppers have a vast wealth of dependable information available on demand.
Again, take books. When I m in a bookstore, I tend to be in a hurry. I ll read the dust jacket and maybe the first couple of paragraphs. The paragraphs are a crap shoot. The dust jacket is finely crafted by advertising wonks.