The test subjects are asked to write in an answer. You're making real progress on your marketing plan. The CEO looks mighty chuffed . . . . This scenario is a fiction, but the testing technique is real, described by Dr. James McNeal in Marketing Tools magazine. When they find out, they're horrified.
Psychological research is now a widespread source of corporate inspiration.
APA officials say the letter will likely be discussed at the association's next board meeting, in March, but confirmed there are currently no guidelines for psychologists working in advertising. Marketers have been predictably defiant. I don't think there is any way that we, as advertisers, can convince children of anything. It's a familiar refrain to Dr. Allen Kanner, who rallied his peers to sign the whistleblowers' letter after watching the children he works with become ever more interested in money and brand names. They're either idiots, or they're lying.