Industry is ga-ga with the promise of riches. Feeding frenzy is an apt description. Yet, so far, all we have seen of the much heralded highway are press releases, press reports and p r ess frenzy. The reality is that the information highway is proving to be a bonanza for investment bankers and public relations firms. It's all a bunch of hooey.
Nobody seems to know what the information highway is.
Talk to the cable companies, and it runs down cable wires. Talk to the telephone companies, and it will run down telephone wires. Talk to publishers, and it will include thei r content. Yet, aside from the fact that we are promised that it is an instant solution to late 20th century economic malaise, no one knows exactly what it is. Talk to skeptics, and words like 'high-tech couch potato' enter the conversation.