Organizing the conference is a constant job for Ohmer and Houge. Ohmer began planning this year s conference during last year s event on October 15. Houge previously worked as an executive assistant for the CEO of PDS Financial in Las Vegas. She already has appointments to begin planning next year s event. Ohmer said, The way Ethel stepped in and took things over just shows how dynamic and great of a person she is.
Marketing plays a big part of organizing the conference.
The conference changes every year from the growth in number of participants and the changes in topic are up to the papers submitted. This year we had 28, but several no-shows, he said. Ohmer said the conference has several purposes. The first is to bring business people, students, and professors together in the state of South Dakota. The second focuses on the political issue.