The core business curriculum consists of courses in accounting, statistics, business law, finance, information systems, management, and basic marketing courses. In addition, many marketing positions require computer skills, and some firms will value courses that are applicable to their industry. Because marketing is an essential part of business today, there are a great number of career opportunities in many industries that are open to graduating students with marketing degrees. Besides sales, marketing majors can seek careers as brand, marketing, promotion and product managers. Other positions that can be obtained by marketing majors in advertising include advertising copywriter and media director.
Public relations is another career path in which a marketing degree can very beneficial.
Research can also be conducted as a marketing research analyst or at the university level with a higher degree. Evans, Joel R. and Berman, Barry. 1995. Principles of Marketing. N.J. Advice from the Experts Dr. Mike Solomon professor of marketing at Auburn University offer this advice to prospective students. Marketing is changing so rapidly that even your professors cannot project what their courses will be two to four years from now.