Not that solos have to be gladhanders, but they can't be hermits and expect to survive. Even in the age of the Internet, marketing remains a contact sport. The good news is that, thanks to technology, marketing is often cheaper than it used to be. It's also more varied, which means that it's easier for discerning attorneys to target a potential client base. Here's the minimum the experts say you need to do to get off to a strong start in the first year.
Most experts say that first year solos can easily spend a third of their time or more on marketing.
The more intensively and efficiently you market, the better the return. Austin, Texas, attorney Andy Shields spent 75 percent of his time on marketing during his first six months as a solo personal injury lawyer. Within eight years, he was making millions. Now, still in his 40s, he's retired. The lecture circuit.