It could not compete with the advertising budgets of Vignette or NetObjects. There was never a Nua advert in Business 2.0 magazine but all the other CMS companies advertised frequently. The best it could have hoped for was that it would be taken over by a major player. The problem was that the company appeared too tied into Eircom. The Eircom Touch Of Death Having an Eircom involvement is like having a bad case of the Bubonic plague.
People begin to wonder when the company is going to die.
Nua was shoved into a building with no natural light and triple glazed windows. It was a perfect metaphor for what happened to Nua. The market and the webdev business zoomed on by and Nua heard nothing. The problem is that in engineering, positive feedback will send a system into oscillation and unchecked, it can result in destruction. He seemed to believe that McGovern s book would have to do well in Dublin to be a success.