Provide reciprocal links to one another's sites. Even Microsoft Corp. today outsources about 80 percent of its computing needs. Do only what you can do best and hire others to do the rest. Let your other advertising complement your online advertising. Office Depot uses print advertising to support what is being done online.
Online advertising helps to support print.
They both help to bring people to the Web site as well as to the stores. Sometimes, a customer wants to feel and touch the actual merchandise. Whatever method the customer wants to use to buy is supported and encouraged. Engage in cross-selling. This is vital for achieving profitability.