Now we're able to provide the same view of information to our customers, call center reps and agents. We think that's really going to give us a competitive edge and provide for a very exciting customer experience. In March, the company launched Prudential Online, a free service to enrolled Prudential customers. The site, which on average receives 10,000 hits per week from its 40,000 enrolled members, provides Internet access to a customer's complete portfolio of Prudential products. So that if you had a product in every one of our product lines, you would be able to go to one place and have access to all of your information.
Plans are also underway to launch an online transactional capability for mutual fund customers.
Currently, a customer with a mutual fund is required to call Prudential's service center to carry out a fund transfer. Soon, with Prudential Online, enrolled customers can go to the Web site and transfer money from one fund to another. Not only will it save us money, it also provides the customer with a real nice service. This feature is going to free up our service centers to provide extended or more detailed service to people who have more complicated issues. While the potential of Prudential Online is monumental, Weiner says, the company still actively provides support via the telephone.