Only one name per company registered at Companies house is permitted. Certain words are not permitted as part of the domain name even if they appear within your company name. Abbreviations of your Company are not permitted with .ltd.uk or .plc.uk names Because of the above restrictions many people prefer to consider a .co.uk name which needn't adhere so strictly to your Company name. The impression you give is of being part of Covent Garden, which, of course, you are. The dynamics of your web location and email allow you to instantly benefit from search engine indexing and then become embodied in all things to do with the area or subject from which your site resides.
Many organisations feel it unnecessary to register their own name.
They can still have a presence on the internet by using a URL offered by their service provider. Internet Magazine agree and have proven CIX are the best ISP of the month, for March 2000, for the second time. Every month Internet Magazine puts hundreds of ISP's through a 'Lab Test', this involves a set of rigerous performance tests and the company with the best results comes 1st.