The various business Models Advertising Model Common revenue streams among all websites Such model followed closely to that of the print media. Websites provides ad space for ads in the form of banners, buttons or sponsorship messages Subscription Model Similar to magazines and pay TV subscribers pay a monthly fee to get access to information. Many websites that tried failed terribly. The subscription rate was so low that the service stopped altogether. But have yet to translate popularity into profits.
Online sales is hampered by security issues, fraud and trust.
Concept of advertising on the Internet took off in the mid 1990 s. Companies used their websites as marketing tools to advertise their products and services. Banner ads were introduced to increase traffic to the advertiser s own site.