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Mobile phones are ubiquitous and indispensable in Europe.
Last August I saw people at the beach in Italy with their telefonini clipped to their bathing suits, just so they could call their mothers back home and chat about the weather. The number of mobile subscribers in Europe reached 160 million last year, compared to 90 million in the United States. A Datamonitor report claims the number will exceed 270 million in Europe by 2005. It is the most popular and most advanced wireless standard in the world, the fastest and least expensive technology to deploy. By contrast, at least three different standards are used in the United States.