But they're not going to. That's not a destination spa, it's a resort spa. So they go to the resort spa, and that's where they discover massage. The resort spas are expanding people's comfort with having their bodies touched by strangers, and that's good. The resort spas are opening doors.
People get familiar with spa-ing as a standard thing to do.
Then they hear about a destination spa, where they can have a whole week of getting fit or changing their lives. The first impetus for going to either kind of spa is . . . Then they can call the representative . . . for advice. There are some good spa guides, Fodor's, for one . . .