I think what we're seeing here is an erosion of their audience. I've been watching some of the programs. Like I said earlier, it's one thing about the Olympic games or any sports event, it's going to create drama. And I think right now that sometimes some of the stories they're trying to create our heroes for us, the people who we should cheer for. And I think they should let the story just unfold, just like the game.
Nobody knows the outcome of the game.
It ends up evolving around what actually happened at the end results. Sandra Bailey, what do you think the argument for those profiles, is that it introduces the audience to the individual contestants and almost gives them a stake or a higher level of interest in it. I think that's true to a certain degree. As Prentis said, there certainly is a different crowd watching this. It's not necessarily the Monday Night Football Redskin fan who is watching the Olympics.