Or easier payment terms. Or a better guarantee. Motivate inactive customers. A properly scripted telephone call to a list of past buyers should generate approximately one order for every ten calls. Motivate old leads.
Most businesses give up on sales leads too early.
But believe it or not, many of those dropped leads can be turned into profitable business with just a little extra sales effort. You have probably not followed up on leads diligently enough or made a strong enough offer, and the new business you need just may be standing by ready to purchase. Repeated follow-up with better offers should convert 10 percent of prospects to buyers. Keep busy by supplementing your normal work. Another recession survival strategy is to take on supplementary work to fill gaps in your schedule.