Articles using jargon or technical terms that average readers would have difficulty understanding. Stories about people who are simply doing their job. Stories about people getting or giving awards, unless they involve outside organizations and something truly outstanding and unique. Profiles of individuals, unless they fit within the focus of the magazine. The Leader takes pride in the fact that it does not read like a textbook, a journal, or a corporate document.
News articles are short, concise, and clearly written.
Feature articles use language that treats the reader like a friendly guest who is intelligent and interested, but also busy. Feature stories are between 700 and 1,500 words. Stories that are at least two pages long usually include at least one sidebar. Articles are written and edited with the knowledge that most readers don't have much time to read. As such, confusing language and unclear terms are explained or eliminated.