Networks link work to personal values, the most compelling source of motivation without coercion. Leadership in a network cannot depend upon force or policies for control. It is the appeal to shared values and common purpose that binds a network. People feel good about contributing in a network, feel valued by peers, and have an increased sense of self-worth. Autonomy and participation are complements.
Networks support the independence, integrity, and creativity of their members.
At the same time, they serve the human need to be needed, to be part of a group, to feel secure with others. It is this interdependent relationship between the individual and the group that is fundamental for a global network philosophy. Networking is a natural way for people to work and function in groups, but new skills and ways of thinking about groups are needed to take advantage of the transforming technologies of our time. Local and global are complements in networks, both intrinsically important. Global businesses, for example, are becoming networked organizations to meet competitive pressures requiring ever-increasing speed, flexibility, and access.