Modern-day sales requires smart, hard working and sophisticated salespeople. Other marketing staff personnel are employed in such service and staff functions as advertising, product planning, marketing research, purchasing, and public relations. All entry-level, marketing positions can lead to marketing management positions such as sales manager, advertising manager, sales promotion director, and marketing research manager. Marketing positions typically require creativity and attention to detail. Skills at personal planning and interacting with others are highly prized.
Marketing is very dynamic and differs greatly across the United States and internationally.
Some of these careers require additional experience or education. Various entry-level, trainee positions in business and industry are available for graduates regardless of academic discipline. College graduates with extensive experience, creativity and strong communication skills will be in demand. Opportunities are particularly strong in the service industries, marketing research and international marketing. Salaries will vary by size and type of employer, geographic location, course work and related experience.