A missing child is essentially a community issue, and regardless of its size, every retailer is a part of the community in which it operates. Wal-Mart, the original creator of the Code Adam program and the biggest of all retailers, still understands that. We're not just businesses in a community. These are our children, our grandchildren and our neighbors' kids. For some children the apron strings will never be long enough, and it's important that parents continue to educate their children about common-sense safety measures.
Retailers can help, too.
NRF Enterprises, Inc.