This exclusive and independent record label will strive to release popular and niche hit driven music, whilst placing a great emphasis on both marketing and artist development. Music industry veteran Morty Wiggins will spearhead 33rd Street Records and serve as its President. Under Wiggins' leadership the label is poised to harness the natural synergy which exists between Bayside Entertainment Distribution, Tower Records and the company' s own private record label. Independent distributor Bayside Entertainment Distribution will handle all product representation and distribution for 33rd Street Records.
Plans are already in the works to execute retail marketing programs with all accounts.
In order to foster artist growth and encourage the label's artists to release successful records, Wiggins and his team will develop a forum for artists and company employees to enjoy substantial project collaboration, as well as establish a record label, in which all those involved have a sense of ownership. By working with Tower's personnel at the sharp end of the business 33rd Street Records will focus on plugging into local music scenes, keeping abreast of exciting music trends and bringing in finished records for acquisition. The label's first releases with street dates of April 24 will come from initial artist signings Settie and Align. Both bands will tour extensively throughout 2001, scheduling instore performances at Tower Records' stores in conjunction with tour dates. Bay area singer, songwriter and musician Noelle Hampton represents 33rd Street Records 3rd signing.