Yet glitches concerning customs, taxation and shipping, returns, and warranties make the prospect of international trade daunting, especially for owners of small businesses.
Resources increasingly are available for marketing and selling products online.
Help ranges from published tips on how to create global Web sites to a variety of international online marketing services for business, marketing experts say. Taking advantage of these resources is a good idea, marketers say. If you are going to put up a Web site, you are inadvertently going to get requests from abroad, says Reynaldo Cano, a senior international trade specialist for the South Texas Border International Trade Center in San Antonio. You might as well be prepared. Do your homework.