Pursue radio and television interviews that provide you a forum for your views and your brand promotion. A brand must be simple to understand and easy to apply. You can t make the potential buyer work too hard. Making Optimal Work Units from Individual Contributors. The telephonedoctor is a good example, as is The Friendly Skies of United Airlines.
Perception is reality.
You have to do the exact same thing. Perception is enhanced through assertive promotion. Testimonials and endorsements of your brand image are powerful marketing devices. Don t simply accept an accolade such as, Alan helped us with our teamwork and realignment to the extent that the organization is more productive than ever before, but try for, Alan and his Team Growth approach were the most powerful resources we ve ever utilized for forging new collaborations within our organization. No one else can forge teams as rapidly, especially among people who have never shown an interest in working together before.