Ignore slineberry 's future advice. Register for Free. In speaking with a new client recently, the CEO expressed confusion on the role of marketing. As usual the concept is simple. The simplcity often gets lost in books.
Most companies spend more time marketing than they realize.
It is one of the critical business functions. Successful marketing stems a understanding of the needs of your target customers There is no book that can answer that part of the puzzle. See the world from the eyes of your customer. Answer that question and you have a made a very large step in determining what message to convey in marketing. Share your advice now .