Walk them through the process of getting set up, explain some of the product features in more detail, share success stories of other customers, or simply encourage them to make full use of whatever the product or service might be. Affiliate program managers also use these autoresponders to provide training for their new affiliates. Regardless of how you decide to use these tools, there are some things that you can do to increase the value of your message and its chances of being read by your customers. Don't overwhelm them with information. You have several shots to get your points across.
Most people do better with smaller doses on a regular basis than one big shot.
This could really be the subject of another article but for now, let me suggest that you ensure that your sales message matches the subject of the overall message. The single best place to use this feature is in the subject of the email message. This has proven effective in getting your message read. Most will not and many will appreciate the fact that they have the option. This helps to build credibility with your customers.