We have a guy from Germany who ordered for a friend in England. We have a guy from Guam who sends gifts to his family in the United States. That's something that from a small retail establishment we could never do in any other way. Essentially we sell 150 hot sauces, which to someone who doesn't know anything about hot sauces would be a 150 of the same thing. It was up to us to come up with the way of dividing them up, and in a logical pattern for them to follow.
Many websites can be labyrinthine.
You can go from one space to the next to the next to the next, and never find out the information you needed. So we divided them up in, in four fairly logical ways. One would be by heat level. One would be by place of origin. One alphabetical listing.