Pricing should be determined by the sum of product costs, plus service costs, plus the image of the business, plus direct and indirect costs, plus a reasonable profit. Make sure your business name stands out and that you are consistent in your design of all advertising including business cards, letterhead, envelopes, invoices, signs and banners. When aiming your advertising at a general market, make sure the copy is clearly understandable at a junior high level. Signage should be a major part of your marketing strategy. Signs are a vital part of small businesses and can be the most efficient, effective and consistent device for generating revenue.
Outdoor billboards can be effective in reinforcing advertising communicated through other media.
Keep the messages and design simple, direct and easily understood. Public relations should be an important part of your marketing effort. Use it to promote special events, such as grand openings, and to build the image of your business in the public eye. The most effective method of gaining newspaper or magazine publicity is through a news release. Limit copy to one page, if possible, and send releases to local and regional media when you have an important story to tell.