ATZ will continue field testing and refining these products. With the planter, for example, users would like to have a fertilizer hopper incorporated into the design. To date, the peanut butter mills show the greatest market potential. In addition, efforts are underway to supply motorized mills and presses to those farmers who wish to increase their manual press oil production. This group represents a new market niche, and organizational policy needs to be established on how to meet this new demand.
Marketing channels continue to be expanded.
ATZ trained over 10 additional stockists in 1998. These included several village stockists who could only stock and sell improved sunflower planting seed. Over 80 private sector stockists now sell the ram press in Zimbabwe. ATZ also continues to support field demonstrations exposing technologies to potential ram press and peanut mill buyers. Last year, the project's business management seminars and supplementary training for equipment owners attracted 343 participants.