More after sales Service. Lower prices, Lower procurement costs Avoid sales tax, middlemen, more bidders Find a wider selection of products Customization of products More Information about any given product Customization of information New Sources of information 6. E-mail is cheap, faster feedback Web pages allow for reduce costs of printing and delivery of org documents, manuals, etc. Recruitment is broader and easier Cheaper training 7. Empowerment with information Re-organization implies new opportunities Remote Work and telecommuting New Training Opportunities Job search is easier and broader 8.
Marketing is the science of transaction and provides a theory of exchange.
The fundamental axioms of marketing theory will not change.