Therefore, the student also benefits. This pro-active outreach on the institution's behalf develops a positive relationship with the surrounding community. There are so many mutual benefits when academic libraries unite with local high schools to provide bibliographic instruction. Academic institutions can use this opportunity in order to create a warm image. Often in university towns tension exists between the university and the city.
Local people view the university community as elitist.
This type of outreach increases the visibility of the library and university in the community and helps demonstrate the university's commitment to the community. Creating a positive relationship with its surrounding community is a huge advantage for any academic institution. It illustrates good politics, good business, and good public relations. Consequently, the library, in its attempts to improve the academic standing of local high school students, becomes an excellent vehicle for campus recruiting. The library always seems to be a focal point of the campus tour if only for its awe-inspiring response based upon sheer size.