After a brief sojourn farming in Zambia he returned to the family farming business. The pig enterprise comprises outdoor breeding sows with progeny taken through to bacon. After the past 2 years of pain in the pig industry, Richard is encouraging her to follow this, her chosen path. In deference to the late John Rymer, I too am a big believer in the 3 Ps for an effective body to best represent the interests of the pig industry. The new Producer Group will be democratically elected and together with the Board it should act in an executive capacity.
Representative organisations can be slow to react.
The NPA is small enough to react quickly even pre-emptively when required. The NPA needs to utilise PR effectively to support factual issues. Recent events have shown us that it is hardly ever a simple case of right winning over wrong but more a case of the side that holds the upper hand in the PR stakes.