Browse past tech stock questions and answers in the Ask Matt archive . Probably not much. That's the riddle of the Internet. Analysts wrestle with this question each quarter. Internet companies are in a race for market share.
Revenue growth is the best way.
Revenue growth is also a key thing to look at because the size of the e-commerce market is still growing. This is very similar to how PC makers are analyzed. Investors are fixated on Internet retailing as being a land grab. They hope that the few retailers that can grab the most eyeballs and sell the most stuff, no matter the cost, will be the long-term winners. It depends if you buy into its story.