He is the third generation of his family to be in this type of work. We started out real small, just a couple of guys and myself and a couple of pickup trucks. That was thirty years ago. The company now has some 500 employees in half a dozen states and supplies pet shops, grocery stores and farm stores all over North America and Europe. Pets are more prevalent today than they were thirty years ago.
People are more willing to buy some sort of a treat.
And a lot of people don't have kids, so they want to bring a treat home to their pet. Pets have taken on a level of importance in people's lives. They're part of the family. So folks are always wanting to give them something. These are good options because there's no sugar, no salt, no preservatives.