If so, they require a different level of information. The more advanced will want an even higher level of information. The way to find out what your prospective clients will pay for is to ask. Do a quick and easy survey of at least 3 to 5 of your prospective clients. Listen carefully to their answers and design your product to meet their needs.
Most people create products for themselves.
They're so in love with their information or what they do, they forget about the client. Don't fall into these traps. One of the biggest keys to success with information products is finding a hot topic and turning it into a winning title. Come up with a list of ideas and have your target clients vote on which idea they would be most likely to buy. A simple and very effective way to do this is to make a list of the product titles and fax or e-mail them to at least 30 people.