When I came back to England, I was really into these objects because they're such an integral part of Italian life. I didn't realize how much cigarettes and coffee were part of it. When I came back to England, I thought maybe we should tackle the Italian market. So that's a very obvious influence, isn't it. Because you kind of forget living in London, you get used to certain life style.
Nothing is too influential.
But because it took longer to get going, once it got going it took longer to die whereas now it's fucking fast, it's up, it's cashed in, and it's gone. What's happening is that people have been able to see the potential and to maximize the potential and are pushing it. The peak is higher. It's a very condensed amount of success and then people are onto the next thing. Communication is so fast.