It punishes the characters for seeking pleasure. Take a hot tub. Eat some chocolate. Put a xerox of your story in an envelope and send it to me, if you want. Zines are an impulse purchase item.
People buy zines in a bookstore if they are attracted by the cover.
The most attractive thing to do with the cover is to put color on it. I determined this by standing around racks of zines and magazines and observing and asking people what drew them to certain publications. Zines are sold by clerks in bookstores. These people need to be able to find the information they need to sell the zine. Put a large and legible cover price on the top inch of the front cover.