As you ve heard, I am new to Kodak and this industry. But I have found this to be a great business in a very exciting time. I plan to fulfill that purpose at Kodak. My background at Gillette includes sales management, marketing management, and general business management. Based on my experience, I will be playing a major role in our plans and strategies for the future and with that will come who we should focus our resources for continued success.
Marketing is one area of focus.
We must relate our message effectively to the right target audience. Later, I will talk about some of our current marketing initiatives. Continuous New Product Development is another area of focus. At Kodak, we plan to bring an ongoing stream of exciting new products to market. And obviously in concert with our product offerings, In-Store Presence is critical.