Through a series of lectures, students learn how radio stations develop positioning strategies and marketing techniques. In a practical application, students will monitor local programming on radio stations in the capital region and write a major report. This course teaches students the business side of radio. Through a series of lectures and practical workshops, students learn all aspects of radio sales from developing client profiles to designing a sales strategy and making sales presentations. With this as a backdrop, this course will explore on-line listening, the fragmentation of traditional media and the rapid development of new technologies.
Field work helps radio students get extra experience in a local radio station.
Students not only learn on the job, but they can get job search advice from professionals in the industry. If a student can demonstrate exceptional talent, field work can lead to a job offer. This course provides students with the opportunity to put theoretical classroom instruction into practice. Students spend a minimum of seventeen hours a week working at CKDJ, the campus radio station. The course prepares students for 'real world' work experience in a local radio station.