For instance, consumer trends and demographics will influence the success of a product. The food processor can take advantage of these trends in designing and marketing the product. There is a growing aging population, especially in rural Manitoba. There is also a trend to marry and establish families at a later age. Busy two-income households look for products that are easy to prepare and serve.
Regional foods are a growing trend.
The public is growing more aware of environmental and lifestyles choices. Market Research Time spent on research before starting a new venture, whenever changes are being considered and on an on-going basis in order to remain competitive, is time well spent. Market research can be done by a professional or you can do it directly. Conducting a taste test at the local Farmers Market, doing a telephone survey or watching people as they shop for the type of product you want to produce are some ways of getting market information. Research on local and global markets can be done at local libraries, chamber of commerce, economic development or government offices .