Part 1 Situation Analysis Target Audience Profile Review all of the factors discussed in class and in the various exercises. Determine which are valid and important to your campaign, which are invalid, which would require further research. Prepare a written Target Audience profile. Where possible, determine quantitative data. For example, if your product is intended for a specific gender or household income, provide those numbers from the Statistics Canada link on my resources page.
Product Concept Evaluate the product concept as it is now and make recommendations for any changes.
Using a table format might make this comparison easier. Be particularly specific about the position the product occupies in the mind of the consumer. Objectives are a way of stating to the client what the specific results of the ad campaign will be. The client will use these objectives to evaluate the effectiveness of your advertising. For each ad produced, provide a copy platform which relates to the target audiences and objectives included in the report.