He then asks what they want to achieve, what they have done in the past, what has worked before and what hasn't, and what price or price per item they have budgeted. Then he finds a selection of effective items in their price range and lets them choose their favorites. Recently, after Stellar Graphics won an ad specialties order, the customer told Mills that four companies had been bidding for the job. While the others sat on their heels, Mills was busy narrowing down the client's needs. The customer told me, 'You made it easy.
Mills provides print work for a client that supplies database services for direct marketers.
When he questioned the company's principal about upcoming events, he found out about a trade show. Mills chose 10 appropriate items and presented them to the company, which chose a stress testing card. The 3 x 5-inch card has a small rectangular area activated by body heat when pressure is applied with a thumb. The area changes color to indicate the person's stress level, interpreted by a color chart above the rectangle. The back of the card is printed with stress reduction techniques.