And social needs. I call it our fundamental corporate responsibility. In a world where a trillion dollars crosses the globe every day, we as an industry face daunting challenges to our own sustainability. In the chemical industry, we must be prepared to address people's concerns and questions in an open, straightforward and honest way. In this kind of world, one's reputation is everything.
Relationships are everything.
Trust and respect are everything. Credibility in the eyes of the people who invest in us, in those who buy our products, in those who work at Dow, and in those who live near our operations. Public opinion data show that the credibility gap that opened in the 1980s and 1990s has not yet closed. Communities we operate in are increasingly supportive of Responsible Care companies. And opinion leaders, including government officials and public interest organizations, are not shy with their praise of our industry's commitment to improving our environmental performance.