Unfortunately, our particular commodity, the olive tree, cant simply be stored forever on a shelf, so we decided to produce large numbers of the main varieties while maintaining smaller numbers of the less popular varieties. By deciding to specialise in one crop, we needed to maintain a large range of varieties. As with any business, we considered quality of service would be extremely important for survival in these difficult economic times. There is always a need to constantly improve production to reduce the customer's waiting time for delivery. Also, prompt replies to customers' queries and a desire to assist the customer in any way helps in maintaining good customer relationships.
Prompt service is so important if a business is to move forward strongly.
In the past, we found that the higher the price charged, the more was needed for advertising, in order to obtain new customers. Our experience has been that in the long run, high turnover and lower profit put more orders in the books. In any business, it is important to provide good quality product. Poorly finished goods will reflect in lower sales due to customer dissatisfaction. If customers don't come back it is important to find out why before it's too late.