Think of USA Today . Short paragraphs, headlines that convey information even if you don't read the article. Make it easy for your readers to find what they want to know. They won't read it from start to finish. Answer the five W's .
Good journalists tell who, what, where, when, why and how in their articles.
Be sure your business plan does the same. Keep it short . Package it nicely. Two column documents are easier to read than full pages of text. Use charts or tables or graphics or illustrations to break up long passages of words.