In our media culture, these images express the latest stylistic trends and new perceptions of space. While the magazines enthrall their readers with photographs of captivating objects, they may be neglecting the buildings' experiential qualities. Architecture is not simply an artistic object produced for an aesthetic purpose.
New buildings have cultural, political, and social importance.
An image should provide the opportunity to analyze the work. If architecture is represented visually and without critical analysis, it then becomes merely an image. New styles in architecture are developing independent of a traditional context and then built anywhere in the world. The building's form becomes a hot topic for the media, which display images that people inevitably become familiar with. New architectural works can benefit a local economy through increased tourism and new business.