According to many studies each one of us knows around 250 people. That's the average number of people who attend weddings and funerals. That's your sphere of influence. Over five times the population of Three Forks. Now there would be some overlap in that some would know the same people.
Many people are more comfortable buying from people they know.
Then be poor and out of business. I'm not here to lead you down the garden path by saying that discount retailers aren't formidable opposition. But, using some of the ideas above coupled with the success principles of other businesses who have been successful against them will keep your business strong and your community viable. Search this site by keyword.