Many social change campaigns accomplish little. This is most frequently due to the cynicism among citizens.
Economic reform refers to the attempt to boost job skills and training.
A social change campaign is an organized effort conducted by one group, known as the change agent, which intends to persuade others, known as the target adopters, to accept, modify, or abandon certain ideas, attitudes, practices, and behavior. The change agent ultimately seeks to change the target adopters behavior. Behavioral change may occur at the end of a series of intermediate stages, such as change in a population s information, knowledge, and attitudes. If few people are interested, few will respond. People tend to avoid disagreeable information-the change may go against current values.