Men and women may not be from different planets as a popular book on the sexes posits, but among recent college graduates they do have dramatically different views on employment, compensation, and preferred work environments. Although salary is an important factor to 85 percent of both genders, bonuses and stock options are valued and expected much more highly by men. Women, on the other hand, prioritize good benefits, stable business models, and team-oriented environments.
Men also care more about receiving bonuses.
The implication of these results for employers is to take a one to one marketing approach with job candidates just as companies do with their customers. They need to understand the hot button issues that may be different between men and women. One recruiter says that while the survey results are interesting, it's dangerous to generalize about people based on gender or in other areas. Pollock emphasizes the results do not imply one gender or another are better suited for particular jobs. In general we've found that dotcom employers are much more flexible and opportunistic in their approach to meeting the needs of potential employees.