Responses describing how event professionals are building, managing and hosting their event sites have remained consistent over three years. Web site hosting however was handled outside by 68 percent of events. More than 75 percent of all events have redesigned their site at least once since its launch. The high occurrence of site redesigns is most likely a result of events learning more about the features and information consumers are seeking. Most sites have been providing key information like schedules, contact information and directions.
More sites now provide photos of events and local links.
Live event camera shots and guest books have shown little value, leading to their steady decline - guest books were used on over 80 percent of respondents sites in 1998, but on only 20 percent of those sites by this year. As event producers have refined their Web sites they have also begun to take stock in what the value of the Internet will be to their events. The latest survey response shot up ten-fold to 83 percent. Respondents showed greater appreciation for how having a Web site can help their organization. Overall response rating the value of those reasons has increased consistently over the three surveys.