There are now about 8,400 e-journals. More diverse sources of materials, from prepublished preprints to a growing variety of documentation materials out there that are accessible. The demand for simplification gives an opportunity by resolving some of these issues. The Internet provides an opportunity to move from institutional to individual professionals. Currency, speed, one-stop, that's all demanded.
Response requires a different way of doing things.
Auld provided two examples of secondary services that are exploiting the opportunities. The infrastructure is robust, including a database, taxonomies, ordering capabilities, invoicing, delivery, and one-stop shopping. The market opportunity here is going to this broadening spectrum of source material, responding to the user demands, emphasizing more utility rather than specific areas of content, getting access to the full text, providing a path from the institutional to the individual professional markets, and focusing on low costs and links.