I tried it. LeFurgy said users receive too many cookies to have a dialog box pop up every time a server wants to send one. So we began planning ways that our technology might be useful to consumers. Such incidents, however, are an example of the pressure that e-businesses and advertisers are under to capture critical customer data. Today's invasion of privacy is tomorrow's convenience.
People have an expectation that all cookies are bad, but most are good cookies.
Late this week, the Federal Trade Commission endorsed a plan by members of the Network Advertising Initiative, including DoubleClick, Engage, AdForce LLC and others, to regulate themselves under a set of privacy principles that give consumers more control over what those vendors do with data collected through third-party cookies. ZDNet and ZDNet logo are registered trademarks of ZD Inc. Content originally published in Ziff Davis Media publications is the copyrighted property of Ziff Davis Media. Ziff Davis Media. All Rights Reserved.