E. Classification of Services for Relationship Building 1. You have to match your relationship-building efforts to the type of services you are offering. By Customer a. Services can be classified according to the customers targeted. Classifications include customer or organization, internal or external. For-profit organizations are in business to return profits to owners and stockholders.
Nonprofit marketing seeks to achieve a goal other than generating profits.
Nongovernment organizations apply for special tax status to be officially designated as a nonprofit organization. Nonprofit services still try to produce revenue and face a marketing and competitive environment similar to for-profit marketers. By Delivery a. Often service marketers can control the consistency of services by using equipment rather than people. Many services must be delivered by people, and success depends on strengthening the relationship between the service provider and customer.