If you're looking for a Web site producer, you may want to consider the skills of someone in television production. The basic goals of a producer, be it Web or TV, are the same. You're competing with lots of glitz and noise from competitors. You're using sound, words and pictures to tell a story. A producer is often the unsung hero.
Many people think news anchors or TV show hosts actually research and produce their stories.
Emily has seen interviewees terribly disappointed when the pouty-lipped anchor didn't show up for the interview. Meanwhile the frazzled producer, who had been in the hot production truck all day, is out schlepping camera tripods behind the cameraman hoping to salvage the segment. Behind every good television production is a team of writers, editors, photographers, graphic artists. With the Web it's a similar team plus programmers and developers. The producer pulls those people with various backgrounds together to create a seamless product that is so well-coordinated you hardly notice how much it took to create it.