By using colored paper, contrasting inks, screening and other techniques you can brighten up your brochure, but at a much lower cost than with four-color. Points to Remember in Designing a Good Brochure a. Keep it simple and uncluttered. Have more open space than ink. Be different, if possible.
Full color is best.
Build an image through pictures and factual information. Cooperative Extension Service programs are open to all without regard to race, color, national origin, or sex. Gordon E. Guyer, Director, Cooperative Extension Service, Michigan State University, E. Lansing, MI 48824. This Information is for educational purposes only. Reference to commercial products or trade names does not imply endorsement by the Cooperative Extension Service or bias against those not mentioned.