It targets at specific audiences and deliver sales messages directly and effectively to them. The use of text, sounds and images, provide a unique and highly interactive sensory experience that encourages users to click on and understand your brand core values. Online advertising employs advanced technology to deliver convenient, cost-effective and professional services to advertisers. Advertisers can present rich advertising contents to target audiences and at the same time, obtain detailed consumer analyses through on-line surveys. This greatly lowers the cost of securing customers.
Online advertising has many advantages.
Firstly, banner advertising is priced based on cost per thousand impressions. This offers advertisers value for money investment and the highest returns on investment. Secondly, The use of text, sounds and images - enables advertisers to create a unique environment to showcase their products and services. Advertisers can also access monitoring reports any time. This helps them to quantify the cost- effectiveness of their advertisements and plan for future advertising and promotion activities.