The chief characteristic of this stage is that the content or manner of expression is impersonal. In some cases the content is intrinsically impersonal, being a very abstract, general, superficial, or journalistic account of events or ideas with no personal referent established. In other cases, despite the personal nature of the content, the speaker's involvement is impersonal, so that he reveals nothing important about himself and his remarks could as well be about a stranger or an object. The content is not about the speaker . The speaker tells a story, describes other people or events in which he is not involved, or presents a generalized or detached account of ideas.
Nothing makes the content personal.
The content is such that the speaker is identified with it in some way but the association is not made clear . The speaker refers in passing to himself but his references do not establish his involvement. First person pronouns only define the speaker as an object, spectator, or incidental participant. Attention is focused exclusively on external events. The speaker does not supply his attitudes, feelings or reactions.