The Sales Department in any organization is the key interface point with those who pay for its output. The Sales Department brings more than revenue for the organization, it also brings feedback from the market. Sales Managers need training so they can guide their sales force for maximum value. The same can be said of any employee. But the sales force performs such vital functions that it needs particular attention.
Every action is taken for a benefit.
And every action provides an opportunity for learning. The benefit of learning from an activity is far greater than the intended benefit of the action. What is learnt from an action can be used in all subsequent similar actions. Learning is particularly difficult in cross-functional interactions, when people work as teams, or when there is a crisis. Every organization needs to have Learning Leaders who can guide the participants of each cross-functional activity through the learning process.