Jay Abstract Program Summary addresses concern that Cigarette companies are specifically targeting youth. The reality of this program promotes a perception that cigarette companies are actively recruiting young people. A need is seen to make the industry's policy against smoking by youth more visible and proactive. New programs will be proposed at the Tobacco Institute's Executive Committee.
Parents are significant because they are part of the political process.
We must communicate what are youth policy is, why it is, and how it is importent. Retail vendors must have reinforcement in enforcing state minimum age laws. Media are an important ally in upholding First Amendment rights. A credible alternative to restrictions put in place through our youth nonsmoking program. The industry must be able to demonstrate that the industry has a specific youth nonsmoking program.