Participants usually contribute greater quantity and complexity of ideas only when pushed to do so. Often a quicker pace will encourage a more effective and exciting process. It is important that the participants are focused on the same objective, otherwise the information collected will be less relevant and applicable. Decide on your limits. Generate excitement and enthusiasm.
People can only be creative when they are in a positive frame of mind.
Remind the participants of the benefits of coming up with one or more break-through concepts and sell them on it. Set the tone with your actions and voice. Radiate positive, up-beat feelings. Let them see your enthusiasm for the process and for the possibilities that WILL come out of the exercise. Remind participants that this is a non-linear process and one of its objectives is the generation of innovative ideas.