The key to making the most of the service is focusing on one's overall strategy for promoting the business and creating brand awareness within the target audience. Tony Hodge, a principal in the family-owned Hodge Products, was a beta tester for Sitematic and one of its first customers. Sitematic is wonderful. Hodge's only lament is that it didn't exist two years ago when his family's business, which distributes padlocks nationwide, wentonline. By setting up separate Websites for various categories of merchandise, he creates an illusion of competition.
Most people think it's stupid, but it works.
I don't know anything about HTML, but I do know marketing. Full Circle Despite various approaches and widely ranging budgets for Website deployment, the common elements touted by these San Diego Webmeisters are simplicity of design, intuitive navigation, relatively quick download, full integration with one's marketing strategy and business model, and an evolving design that responds to advances in technology and increasingly sophisticated Web users. These design elements make Websites good, not just good-looking. He co-produced the official 1995 America's Cup Web site.