I didn't see any Chrysler spokesmen saying they're going to set up a trust fund for their 26,000 laid-off employees. J.C. Penney do this. Find it in your hearts to consider that Bezos is serious about creating a different kind of company. Amazon is about word of mouth. It has a good image.
People tell their friends to use it.
Think of the Amazon smiley face - the book, video and music seller is supposed to be friendly. Plus it needs all the productivity it can get out of workers. Not to mention the grudge carried around by all those booted employees who are also consumers. Those nonbashing severance clauses would have come in pretty handy. Bezos is trying to stick to his guns.