In the process, behavior is positively reinforced, and bodily conditions are generated that may be observed and valued by the person whose self it is. It is a self that is especially vulnerable to scientific analysis. They assimilate a new idea to serve part of the established set and forget it. They are smug, unambitious. The myths that explain the origin of the universe and the existence of living things, especially man, have been extremely powerful and are not yet displaced by a scientific view.
Mind is myth, with all the power of myths.
Recent Issues in the Analysis of Behavior , Merrill Publishing Co., Columbus, Ohio, 1989.