Jennie advertises Candidus' stud services in the stallion issues of a couple of national magazines. She promotes babies and sale horses in midsummer ads. She also has a Web site and provides a promotional video and information packet on request. We do virtually no business in Maine and not really New England. Yankees are funny.
Locals think if it comes from far away, it's better.
To garner additional income, Jennie buys and sells horses from Europe and also collects and transports semen for local stallion owners. She also travels to teach a small but loyal group of students. I've been thrilled to have done it. But it's a lot of hard work, and you need finances behind you to choose a stallion of quality and promote to the point where you get breedings. Sometimes it works and sometimes it doesn't, so you really have to want it.