The models are used to determine percentage of a specific demographic group that can be reached with an outdoor advertising campaign and how frequently they will see the ads while also determining the length of the campaign needed to achieve those results and the cost. A large library of awareness and advertising effectiveness studies from past outdoor advertising campaigns is available through most outdoor operators. Some studies may report general findings by product category, while other operators work with advertisers in cooperative research studies to assess the effectiveness of a particular campaign. Recall studies and advertiser testimonials can also provide information on the successful use of outdoor advertising to other advertisers or their agencies. Market Maps Customized maps are available through most outdoor operators.
Maps illustrate product information demographics along with key trading areas and outlet locations.