They fail to see that they themselves have always used deities. Dharma, God and soul - Eternal Hinduism, Our Dharma is eternal, so is God and all the souls. It is our conviction that body dies but not the soul. At death time the soul simply passes out to take another body , be it a human or any other living thing. This unfortunately, is so frightening to some other beliefs that they turn a totally blind eye and bury their ostrich heads in sand over this issue.
Next birth is dependent upon the life style one lived in the last one.
Known to all, God is always kind will grant unto the devotee what he asks for. Our mind set at death will lead us to the next birth. If food was the passion than the next birth would be such as to facilitate the fulfillment of the desires. Needless to say a maggot swimming in swill would never desire it any other way because in its physical form its requirements are totally fulfilled. It is indeed a vicious cycle.