Nevertheless, the very public who is complaining about saturation coverage is at the same time devouring every tidbit of information as fast as possible. During the scandal's peak, the major cable news networks doubled their usual ratings. National news periodicals have had record increases in circulation. The contradiction in numbers has pundits searching for logical explanations. Some of the apparent inconsistencies may be the result of the abrupt intrusion that this story has had upon all of our lives.
Public opinion is still in the process of germinating.
Many individuals have not had the time to think things through to a satisfactory conclusion. Pollsters acknowledge that when sampling a population an anomaly often occurs which may offer some insight into analyzing inconsistencies in surveys. Sometimes if people are not sure what to think, they are tempted to respond with what they believe they should be thinking. Obviously in the end this can distort the results significantly. Most people are hesitant to confess that they do indeed slow down to look at a gruesome automobile accident on the highway.