For instance, Times-Mirror newspapers did not report critical events surrounding a controversial project in the Los Angeles area. The Times-Mirror Company owns newspapers, cable systems, book publishers, agricultural and urban real estate, commercial printing plants, and other ventures. Due to their land interests, the company had regularly advocated for subsidies for agricultural water. With that much news being withheld from the public, it is overwhelming to consider the vast quantity of news of which we are unaware. The second key reason that Americans are not receiving an adequate quality or quantity of news, according to Bagdikian, is due to the impacts of mass advertising.
Mass advertisers are large chain companies that want to reach the largest audience possible.
By advertising through chain media, they manage to reach a large audience. However, the competition that does not exist in the media due to so many mergers, becomes reflected in the merchant base, too. Advertisers may only have the choice of one daily newspaper, even in a large city. The cost for them to advertise in the single, or limited, media source is high. Due to the limited media, advertisements go out to a large geographic area.