Most people usually think of advertising for a product.
However, marketing covers a wider range of activities. It is important that as a whitetail deer producer you come to understand the multi-faceted activity of marketing by exploring the major terms of this definition. In particular we will focus on the four activities- Producing, Pricing, Promoting, and Distribution which will make up the Marketing Mix. You are involved in a unique marketplace with many opportunities for failure as well as success. Before you even begin your operation you need to know the risks involved and have some long and short term goals set.