It's for those of you who are members of the press. We'd like you to know about our cool little company, an exciting and new Internet magazine publisher. We think we're going to be showing up on your radar a lot in future months and we figured it'd be kinda helpful for you to get know just who the heck we are. This ain't your Daddy's press release. In fact, this isn't really a press release at all.
Most press releases follow a very specific, almost pre-ordained form.
In effect, press releases are written for your readers, not you. This letter is different. This isn't for your readers. It's for you. It's written because we'd like you to know about our cool little company.