For example, analysis of Web visits can help organizations identify the points at which potential customers leave the site as well as the pages that attract most visitors. Clickstream analysis is the process of measuring and analyzing navigation paths through a Web site. Effective use of the knowledge generated by clickstream analysis can improve site design and increase customer loyalty. Customer profiling Visitors to a Web site have different motivations and exhibit different behavior patterns. Businesses need to find out more about the visitors to their sites, and determine which visitors are or will be most profitable.
Identification is relatively easy if a visitor completes a transaction.
They have expressed an interest by visiting the site, so it is worth discovering why they did not go further. Web mining uses the data collected for clickstream analysis and takes the analysis a step further. Web mining is achieved through SAS Institute's advanced data mining and decision-support technologies. Available in first half of 2000. Individual implementations of the SAS Solution for e-Intelligence involve unique variables, options, and configurations within SAS Institute's pricing structure.