Each of these successful customers becomes in turn a potential evangelist. Player Investments Some of the most successful games ever require the player to invest in the experience of play by building empires, character statistics, or city infrastructures. Players enjoy creating things within a game, taking possession of their creations, molding them to their personal taste, and using them to further their game goals. Building, defending, and using in-game investments create a strong bond between the player and the game. Facilitate Consumer Content Player's enjoy creating additional content for their favorite games, whether it is new planes for Flight Simulator, skins for their favorite shooter, or scenarios for Age of Kings.
Players get a chance to be game designers.
Consumer content lengthens the working life of a game and helps increase awareness of it in the marketplace. It is better to create a game that can be played over and over, rather than one that is usually played only once. Providing replayability increases consumer satisfaction and the perceived value of the game. The AOE games provide replayability through randomly generated worlds, variety of maps, variety of game types, and multiple civilizations to be played. A great game story keeps the player engaged, intrigued and playing, increasing satisfaction.