These handset-based content services have been widely promoted within the wireless industry as providing competitive differentiation between network operators. However, it may not be the sort of differentiation network operators were hoping for. This device uses the BellSouth Wireless Data packet radio network. Travelocity is one of over twenty content services available on the Palm VII as of August, 1999. PC World contributing editor Stephen Manes notes that his query to Travelocity regarding an important flight departure time resulted in inaccurate information.
Inaccurate information is worse than no information at all.
Failing to provide content which is trustworthy and relevant to online users will result in a backlash. This is done partially because of the prevailing theory that, by offering content services, network operators can differentiate themselves from their competition. If users find the services indispensable, they will theoretically be less likely to churn to other networks. The downside of this theory is that nearly all network operators will eventually offer content and e-commerce services. Therefore, merely offering content will not be a differentiator - except in the short term.