Marketing Made Easy by Patti Brotherton Being in touch with people by e-mail is so easy. Once you start using it you will be amazed at the results.
People love reading e-mail.
When you do it right, they don't even know that you are marketing to them. There are some simple rules that work extremely well for fabulous results. Keep it personal . Personalize your e-mails. You need to make the recipient feel that you are only sending it to him.