Since that first meeting, growers have planted more than 10 acres of the valley with the evergreen herb. Association members created quality standards for flower bundles and pooled their harvest for sale to wholesale clients. Several farmers have developed niche markets. Mary Lofstrom, of Kennmarry Moor, produces lavender for the floral trade and makes lavender soap. Sequim Valley Ranch grows plants for the nursery trade, while Purple Haze Lavender Farm developed a line of bath, culinary, craft and perfume products.
Many farms operate U-pick fields during peak harvest season.
Entrepreneurs and artists have joined the lavender bandwagon, creating textile and craft products using lavender as a central motif. Lavender oil is a high-demand product in craft, perfumery, cosmetics, medicine and culinary industries.