Now his suppliers think he's crazy. It's the best time to go. Conversely, the best time to find kindling for a bonfire is on Yom Kippur. Sometimes, the way to beat the crowds and save grushim is to get in there before the event, rather than after. For instance, I have found the most opportune time to go to the bank is just before a devaluation.
Nobody's expecting it, so everybody's elsewhere.
It's so logical. I'll bet you buy an umbrella after you've already been soaked by the first rain. You know perfectly well that the rain will start precisely at rainy season, and it's useless to hope that it won't. Exactly at that time of year when the skies are bursting with clouds. Pessah cleaning is best done just before Succot, when cleaning ladies are begging for work.