One idea is to extend the concept to manufacturing, whereby to ensure that factories run at full capacity, companies would sell their extra capacity at reduced prices. Auctions are another area for experimentation. We are getting our feet wet. The evidence suggests that after several years of declines, prices are creeping back up. This does not mean that companies selling online can now rest easy.
Online pricing is still a young science.
Companies need to develop a clearer understanding of the tools at their disposal and begin to integrate online pricing into corporate pricing strategies. Perhaps it s not surprising that some have already been burned. CFO Publishing Corp. All rights reserved.