And if, say, you get on the wrong side of a local council representative, that person can make things difficult for you in many ways. You can practice your own style of lobbying to help persuade politicians to see things your way. The news media is a vital tool that politicians use to help them get re-elected. It can help your company if you keep this in-mind and recognize what motivates them. At the same time, you want to promote your own business.
Politicians crave media attention.
This includes seeing their names in the paper, hearing their voices on the radio, seeing their faces on television, and having their websites online. If you can help politicians get more media attention, and promote your business at the same time, you have arrived at a winning formula. Politicians want to see their names and faces in the newspaper from their home regions. Politicians also like to see articles in the editorial sections of their home newspapers noting their efforts promoting the home team. For instance, you are welcome to visit the U.S. House of Representatives or the Senate to see your representatives or discuss legislation that affects your own helicopter business, and you do not have to be registered as a lobbist.