Today the process involved in designing and producing a high-performance graphite shaft is expensive and complex, and requires powerful engineering and analytic expertise. He incorporated in 1992, but it wasn't until 1997, when Penley Shafts was acquired by Sports Arenas Inc., and became Penley Sports LLC, that the company had the resources and expertise to become a significant factor in the industry. Penley now is in charge of manufacturing and engineering, leaving management duties to Executive Vice President Chip Bridges and President Harold Elkan. All my designs were based on feel, which I still believe is a critical element in design. I never did any robotic testing.
Robots make no muscular or mental adjustments.
Penley Sports now has production capacity of 15,000 shafts per day. It works with most of the large club makers like Cobra, Titleist and McHenry Metals, but only in small quantities. But we're building relationships and making inroads. The process of satisfying the larger OEMs can be a frustrating one, especially for a creative designer like Penley. If I were to make a great shaft, one that would never break, it probably would come out to be two different shafts.