The process of understanding who you will serve, which of their needs you will address, then planning what your organization will offer to key constituencies, and effectively implementing these plans to achieve the organization s mission. The impression that a person forms about a person, place, organization, etc. An image usually includes a positive or negative appraisal. People can form an image based on little or no information whatsoever. Each of these should be specified in the marketing plan.
Most nonprofits provide services rather than products.
What the organization offers to specific target segments. Price includes money paid, including related costs such as transportation costs and foregone income, as well as non-monetary costs, such as time, effort, and anxiety. A variety of tools designed to communicate to target audiences about what the organization is and what it offers. The sequences of steps that go into producing services. Typical processes include signing up new members, registering people for classes, keeping records on services received by individual clients, sending out newsletters, and contacting donors.