Herbal cures are considered natural and somehow better and safer than traditional medicines. Promotional literature can recommend using herbs to treat ailments based on hearsay, folklore and tradition. Disappointment with prescription drugs or traditional care. Sometimes parents become desperate to solve their child's chronic health problem. Traditional drugs may have had a limited impact, prompting parents to investigate herbal medicines.
Parents feel they have more control when they can make some decisions and take action.
Cultural influences . Herbal remedies may have important cultural roles. As the North American market becomes increasingly influenced by globalization, heightened awareness of cultural traditions must be better understood by health care professionals to provide informed care. Increased acceptance of alternative remedies . Benefits of alternative medicine are now appearing in the media, and there is a surge of interest among practitioners.