Take posters down immediately when the event is over D efine a specific space available on your window or board and refuse additional postings when that space is full. Finally, make sure your own window display is dynamic enough to draw attention to itself over other postings in the window. The more you can change window displays, the better. When things look fresh and new, you will persuade customers to come in more often. However, it takes time and money to change displays.
Many retailers maintain the same display for a month or longer before coming up with something new.
If you need a fresh look more often, one solution is to create a rotating display. Include samples and product that can be rotated so different items come to the front, while other items in the display move to the back. The timing of changes depends upon your own store's traffic cycle. If you cannot change window displays during hours the store is closed, the best time to change displays is when your loyal regular customers are in the store. They require less personal attention than new customers you are trying to win.