Domain Names and Trade Marks stresses that the former must not infringe the registered trademarks of another, the law of passing off must be fully understood, online advertisement could attract liabilities if sufficient care, through searches and registration, is not taken and have in place a business action plan to avoid infringement of your trademark. More than any thing else, it is Copyright and to a lesser extent, Database Right, which form the armoury for a strong Internet presence. The former arises, in the UK, as soon as it is created and needs no registration it protects computer software and its source code, screen displays and other literary, musical and artistic material on the Internet. A chapter is devoted to study these two aspects, together with concepts like hyperlinks, meta tags and draft clauses for a variety of situations. Security, Confidentiality and Employment Issues is about ensuring that the business site has sufficient security for online transactions, that employees should be informed about how and when they can use the Internet and email at work and that professionals, such as solicitors should be particularly cautious in using emails, keeping in mind the regulatory aspects of their parent organizations.
Exhaustive coverage is given to cryptography, trusted third parties, and electronic signatures.
For a business to have a sophisticated website, it invariably becomes incumbent to take the assistance of external sources third party providers of various kinds, through commercial contracts. Design and software services will be commissioned. Contracts with ISPs need to be agreed. The source code may be deposited in escrow. These and other ancillary issues are studied in brief in Transacting for the Scheme .