Production has increased dramatically over the past thirty years, to the point where chicken meat is now Australian consumers' second most popular meat.
Most production is consumed domestically.
Opportunities for increased exports are believed to lie mainly in the further processed products area. The major challenge likely to be faced by the industry in the next few years relates to the need for it to restructure its operations and improve its international competitiveness in the face of possible future imports of cooked chicken meat products and to its need to address concerns being raised in the community with respect to its environmental performance. Investigation into developing an improved assay for the chicken anaemia virus. Investigation into the manipulation of female embryos to improve growth rates of broilers. The potential of the virulence associated plasmids as DNA probes was also assessed.