Students are encouraged to develop problem-solving techniques in both technical and conceptual areas. Introduces type history, development and terminology through lecture, demonstration, and practical computer exercises and projects. Also covers effective type usage in graphic design. Emphasis is on the structure and form of type and how it is used in contemporary graphic design. Projects explore the history of type, and traditional and layout lettering.
Emphasis is placed on developing strong concepts and understanding how artwork is reproduced.
Exploration of personal style and exposure to the history of illustration are also important components of this course. An understanding of color is achieved through the study and application of color systems and theory. A wide range of tools, techniques and media are used on a variety of assignments. Assignments include the development of logos, corporate identity and page designs. Emphasis is on concepts, campaigns, and producing graphics for the student s portfolio.