Even harder than pushing work into the public domain is pushing the project team away from the work. The best research in the world is meaningless if we don't create a crystal-clear story that helps our clients use what we know. We created a space that serves both as an important place in the office and as an important point in our process. We call it the Bocca Room, after a mask that hangs in a church in Rome. The Bocca Room is where the organization gets access to ongoing work - and where project teams face their moment of truth.
Project teams put up an emerging story in the form of documents, slide shows, flow charts, and maps.
The walls accumulate layers of information as people wander through and paste comments on giant Post-it notes, and as teams tack new versions on top of old ones. Putting things on the wall for everyone to see brings you back to the big picture very quickly. The result was a big turnaround in the way our client thinks about product development. Fast Company LLC Fast Company retains the copyright in all of the material on these Web pages as a collective work under copyright laws. You may not copy, republish, redistribute or exploit in any manner any material from these pages without the express written consent of Fast Company.