Anonymous Well, that s one theory. We ve found that when it comes to marketing in the office business center industry, it s better to carefully target your prospects. We define marketing as prospecting for clients . Don t confuse marketing with sales. If marketing is prospecting, sales is the process of converting those prospects into clients.
Marketing is essential to business success.
Overbuilt office space in a market, or intense competition, also affects occupancy. Don t be caught short. Plan and execute your marketing activities year round. They have to be there near financial institutions, business associates, clients or vendors. The city center market presents a greater challenge to your marketing program.