People have more complex financial needs and less time.
People's has tailored solutions to meet those needs. That's the theme of People's Bank's new advertising campaign, launched over the weekend. The television spots began airing last weekend on the Academy Awards telecast and related programming seen on WTNH-TV, and will also air on other Connecticut television stations and cable systems. Print advertising in magazines and daily and weekly newspapers began in January, as did a portfolio of 10-second radio spots that rotate 24 separate product messages. The radio spots are reinforced with a series of 60-second ads.