Many companies wake up dead after failing to realize what business they were in. It is paramount to identify and best serve the constituents that will ultimately determine your success. Pander early adopters. Caress the early majority. But don't abandon the late majority.
Markets have long memories.
Shaking the value chain every once in a while is a necessary risk if the goal is to prolong innovation. In the Internet age markets are said to be conversations, so the key to success is joining the chat group. Many corporations fail to realize that change is endemic. Befriending change will enable you to stay in front of those that are changed by change. The speed of business is immaterial, as long you serve as the traffic cop in the channel.