In many industries, they are an important determining factor of a company's financial health. Success at a key show can mean success for the year, or failure . . . To say that they are eye-catching is a laughable understatement. They are impossible to miss and, according to some, impossible to forget. A Mauk exhibit brings a company's brand to life and attracts attendees better than any drawing for a free prize.
People can actually walk around inside a brand.
In this way, an exhibit can have far more impact than anything stuffed through a 15-inch video monitor. And every year, Mauk manages to create an exhibit that tops the one from the year before. But most of all, the exhibits are memorable and that, says Mauk, is where the power of exhibit design lies. M auk knew from a very young age that he would grow up to be a creative person. In fact, with an uncle who had painted a portrait of Picasso and a mother who was an accomplished musician, he thought that's what everyone did.