Understanding your competitor Find out who else does what you do. This is also an area where your librarian can help you best decide which directories will best meet your needs. Moody's financial publications give, in some cases, very detailed histories on both US and international companies. While primarily known for providing credit worthiness evaluations for commercial and municipal debt, Moody's publications can also assist the company researcher in tracing down corporate name changes and buyouts. We keep the current year's publications in our Downtown branch reference area.
Older editions are available on Microfiche.
Peruse the trade journals available through our on line resources and the library's magazine databases . Local Spokane Journal of Business and Spokesman Review article indexes, plus SPL's own local business files, can provide vital competitor research. One directory worth singling out is Ward's business directory of U.S. private and public companies. 5, ranked by sales within industry. TV, Radio, web page, newspaper, magazine and trade journal, and direct mail are just some of your options.