Think of a marketing plan like the road map and itinerary you take on a family vacation. In business, your company objectives along with the needs of your customers are important factors to keep in mind. Then, of course, when you get back from your much needed vacation you always reminisce about the best and worst memories. Continual evaluation of your business and marketing efforts will bring great insight and help with future planning. The world around us is dynamic.
Nothing much stays the same.
Having a plan in place will help you remember who you are and to focus on your objectives. Of course, with change as an almost certain factor to impact your business you need to be adaptable. Flexibility within your plan will help you act quickly, rather than react, when time is critical to gain that edge or land a big contract. Finally, here's one of the best reasons to develop a marketing plan. In order to know where you are going, you must remember where you have been.