I think people want new content more than they want old content. We're seeing a couple different kinds of interactivity. The first is online interactivity, people talking to each other about different topics that interest them, but at a low bandwidth an a slow speed. It's a group thing, and it has a sense of anonymity that people like. They can spew out their thoughts without having to worry about somebody ridiculing them for being an idiot.
People like to interact, and anonymous interactivity has an appeal.
But it's an entertainment vehicle. I don't think any substance is involved. It's just fun. Tn the other kind of interactivity, people interact with, for example, a television program. This is something they've been trying to do for decades, and nobody's really interested.