Keep it Simple Less is better when it comes to web design. You have a very short time to get people's attention. A very simple effective layout will bring people into your site. Don't be too wordy. People won't spend a lot of time reading information on a web page.
Graphics Sell One or two good graphics on the main page is always an eye catcher.
To keep people coming back to your site, you should update it on a regular basis. Some companies offer web-only specials or change the look of their main page to keep things fresh and up to date. If your site doesn't look professional no one will deal with your company. Your site says a lot about your company, so if it looks bad, you look bad. The more places you advertise your website, the more people will see it.