Inc. Parents love to see their kids engaged with and learning from toys.
Responsible parents are equally concerned about a toy's safety.
Increasingly, this includes health concerns that are being raised about toxins found in and on some toys. There's also the impact of toy production and disposal upon the health of the environment to consider, not least because it affects all our health. More and more, parents are shopping with these concerns in mind. Green, or environmental criteria include the toy's product lifecycle. For example, one of the most toxic of all materials used in kids' toys, products and packaging is PVC, also known as vinyl.