Messages from the pulpit on sin, hell, damnation, repentance are not popular in churches today. This sounds like an easier softer way to attract larger numbers of pledging members. It is likely that he would get some static from passers-by and some people in this congregation. I am being somewhat facetious, but I do so with seriousness. We are living in an increasingly humanistic, materialistic, hedonistic culture that seems to be on a moral free fall.
People avoid taking personal responsibility for their actions.
Absolute values are denied and the culture thrives on situation ethics and moral relativism. There is a demand for instant gratification and a need for greater and greater stimulation. Repentance, if any, is often shallow. This heart transformation brings forth fruits in keeping with attitudes and actions that are righteous. This is dangerous thinking since it replaces God with man as the source of salvation.