Web sites should be plastered everywhere and on everything from company stationery to e-mail messages to the backs of delivery trucks. Also, most marketers ignore the international visitor to the site. For example, provision is only made for the 50 U.S. states in drop-down menus or five digits in the ZIP code box. It's cheap and efficient, and it expands the company's point of contact. It means that you're there in front of the prospect's eyes when the prospect is ready to buy.
Effective design is paramount for garnering attention.
And Yudkin advises not buying a list. Always integrate Web marketing with offline activity . But should you choose to do so, vetting the candidates is essential. Look at their work and always ask for references. Once the site is up and running, review it and make appropriate modifications at least once a month.