On the screen, plastic cups of water sitting on the dashboard of a car were rippling in response to a low boom. He pushed a button on one of many remotes. Suddenly, the water on the screen wasn't the only thing shaking. So was the cup of soda on Potter's coffee table, the display racks full of laserdiscs, the huge cushy chairs, the floor. And the volume wasn't even in the positive numbers.
Potter offers a variety of movies for rent.
There is also a back room, larger than the shop itself, where Potter has constructed a sample home theatre system. He uses the room to demonstrate the benefit of putting a little movie theatre in your house. But, at home, you can adjust it how ever you want. Potter, who started as an audio technician, said many people think more about which DVD player or television to buy than what kind of sound system. He feels the sound of a film is just as important as the visuals.