The annual month long program focuses on planning, design, development, management and action to improve America's cities. Corporations are urged to publish national advertisements describing what they are doing to help improve the quality of America's cities. Local city planning and other civic organizations are urged to hold meetings and initiate projects to improve cities. City planning universities and other programs are urged to initiate teach-in programs and other activities to raise public awareness. Local and national media are urged to report and or publish or articles on the status and future of cities and how they can be improved.
Quality means consistently achieving a higher standard.
City quality means consistently achieving higher standards for development, education, security, social conduct, environmental protection and other factors which influence urban life. These standards evolve from the needs and expectations of citizens. A quality city knows the needs and expectations of its citizens, sets goals and standards, then acts to achieve them. This is a continuing process. City planners as well as others, play a critical role in this process.