This Quick Facts Information page will be of interest to anyone marketing a Web site on the Internet. Internet Ad Revenue Will Quadruple to more than 16.5 Billion by 2005. A Jupiter Communications, report sees ad revenue from Web campaigns rising from 3.5 billion in 1999.
Marketers plan to raise Internet ad spending more than any other medium.
That means ad clutter for users. In 2005, users will see 950 ads everyday they go online, compared to 440 in 1999. Users See Internet as Key Information Source. The study also found that Users called the Internet highly credible. Demographics of the Internet are Getting Older.