If price is everything, the low-cost producer is the only winner. The marketing concept isn't to sell a certain product or service, it's to satisfy the customers' needs. Sudden and abrupt discounting does not build partnering. It creates anxiety. A better strategy is to provide business solutions that differentiate the product.
Marketers build brands.
Email can provide an efficient and effective way to acknowledge customers' requests. Customers will trust those companies that are attentive and responsive. The Internet allows businesses to build relationships with customers. Relationships bring revenues. The Internet is used to communicate customer value.