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Organizations are putting a tremendous focus on making use of customer data, analysts say.
These developments jolt the conventional wisdom that using BI tools requires a doctorate in statistics before employees can glean any useful meaning from a data warehouse. Doing their part, BI vendors are moving to make their tools easier to use, industry observers say. For the moment, fewer than 5 percent of respondents to an IDC survey said they currently use an ASP for hosting data warehouses or mining tools. Still, analysts predict that hosted data warehousing will gain momentum as ASPs add more functionality to their wares. The ASP model, in fact, is proving itself ideal for data warehousing, analysts believe.