More objects means a slower page, no matter how small the page.
Not long ago, the accepted wisdom was that the average user would abandon a Web page if it didn't load within 8 seconds, even if in the middle of a transaction. Now, that figure has been cut in half, according to a recent study by Digital Island, a Web site host and content delivery network. The obvious solution is quickly loading pages at sites that can maintain performance as traffic increases. But before taking any steps to ensure site performance, consider your audience. Speed is directly related to content complexity, and the balance between the two must match user expectation.