PSI is run like a business. Unlike many traditional public health programs,we use commercial marketing techniques. A visitor to a PSI project finds staff who are studying sales trends or meeting with advertising agencies to review proofs of the latest ads. These professionals use their private sector know-how to reach people in need at the lowest per capita cost.
PSI involves private sector partners.
PSI uses the dynamism and resources of the private sector to achieve social goals. By giving wholesalers,retailers and distributors reasonable profit margins, PSI enlists the support of hundreds of thousands of private merchants. PSI s focus is highly practical. PSI does not invest its efforts in pure research or international conferences on public health. Instead, we do concrete programming on the ground,to help alleviate health problems directly.