Brown and his peers across the country work to enlist as many as 40,000 Marine-caliber men and women each year. We're looking for people to defend the country, but we're also looking to return people to society as better people. So we need to tap into a deep sense of commitment from the first moment of the recruiting process. In an interview with Fast Company, he shared his secrets for winning the battle for talent. If you want to hire the best, have your best do the hiring.
Most companies have people who have never served in the trenches do their hiring.
I call it crazy. These people are the real thing. Recruiting is all about creating a clear picture of your organization. The best way to do that is to put the best product of that organization in front of potential recruits. Ask not what your organization can do for your recruit.