Provides ongoing user feedback during development phase of new products and services prior to market introduction. Enables participants to change or modify their thinking based on input from others. Defines user issues, provides multiple perspectives and areas of consensus or disagreement. Useful in defining and describing alternative future scenarios as perceived by a group of experts. If participants are pre-recruited, answers can be generated in 24 to 48 hours.
Panel is conducted over multiple periods to develop trend information on a quantitative basis.
SCAR will review with vendors their specific requirements under the type of participant required and the methodology to be employed. SCAR will then recruit participants from its institutional members to vendor specifications. Upon approval, SCAR will make the necessary arrangements to support the methodology. When a meeting is to be held, SCAR will arrange and pay for the honorariums, facilities, food, lodging and travel for the participants. For panel or survey work, SCAR will recruit participants to assure that response is achieved within the specified time line.