If your Web site can't deliver your message in a matter of seconds, you'll lose customers. Even users with slow connection speeds can quickly load pages if your Web server performs well. To keep your customers coming back, your Web server needs to be fast and efficient. But with the help of specialized software, hardware, and online tools, you can keep customers from quitting your site in frustration.
Performance enhancements run the gamut from free software and online services to expensive hardware.
Make sure that fine-tuning your Web server is truly a customer retention program. Kevin Savetz , a contributor to CNET Enterprise, is a freelance computer technology writer who has specialized in the Internet since 1992. Test and monitor 3. Prevent Web server overload 4. Third-party caching networks 5.