The truth is we, all of us, spend very little time truly loving what we do or doing what we love. We spend most of our time instead wishing that what we are doing could be more fulfilling. The reason for this is that we are mostly disconnected from our hearts, and spend the preponderance of our time instead actively pursuing thoughts about what we would be doing if we were happy, than experiencing what it means to be joyful in our hearts in the moment. So, to create The Business Plan That Always Works calls for us to experience, as fully as possible, the end product of an exciting plan which is the experience of joy which your plan must create for you in order for it to work for you. And to experience that joy requires that we spend more time before we create our plan, tasting the emotional fruits of it.
Most people think of a business plan as a series of benchmarks, or objectives.
There is that kind of plan, but that's not what I'm talking about here. A series of benchmarks or objectives delineate actions to be taken in a progressively completed process, but they fail to provide the inner motivation essential for a plan to become a realization. To feel yourself experiencing something you love before you actually experience it is tantamount to experiencing it. That Always Works because it distracts you from your head where thoughts reside and puts you squarely in your body where feelings reside. Put another way, the experience at the beginning of the plan, tied to the experience at the end of the plan creates an emotional bridge for you to cross.