The Next Industrial Revolution . Hawken also serves as U.S. Chairman of The Natural Step. Hawken described how capitalism is a good idea that has never been tried yet. Nature provides us a flow of services that we metabolize. He described how The Natural Step's four system conditions will move us toward sustainability as a natural step.
Resource productivity is the next industrial revolution.
Our economy focuses on making more stuff to make people less productive. Unemployment worldwide has increased. We need to make a world our children want to be in. We need a reimagination of the world. The environment is what guides us, teaches us to create individual, human systems that make sense.