Be careful of a symbol that becomes too interesting in itself. B. Balance Asymmetrical balance generally results in more variety and surprise. Symmetrical balance has its place but can be monotonous and predictable. Try to throw the balance off. C. Proportion Relationship to sizes in the space requirement is very important.
Equal proportion is obvious and less interesting.
Depending on the nature of the design, emphasis is gained through lettering, illustrating, white space, color, or a combination of mediums. Only one thought or element should prevail. In order to avoid a spotty appearance, combine related materials where possible. F. White Space For attention value, white space is as powerful as solid black. It can give a distinction of elegance, refinement, beauty, and taste.