The Push Application Server enables developers to build advanced push applications or to add push capabilities to existing applications. Push applications are applications that allow automatically or manually published content to be proactively delivered to specific user populations in a personalized manner.
Push contains two components, delivery and notification.
These elements are critical to ensuring that a user not only possesses the right information wherever they are, but also ensures that user is alerted to the presence of new information. Unlike in the pull' world of web pages, users do not have to initiate the information collection activity instead information finds the user. The environment for communicating information is going through a major change. New devices allow access to information wherever they may be. The expectations of users are changing.