If responses show that the PSA was not well remembered, a more dramatic presentation may be developed. Mailed or personally delivered, questionnaires accompany draft materials and elicit brief, individual responses. Questionnaires can be useful in reaching audiences who are widely dispersed, do not congregate in public places, and are not likely to attend focus groups, such as professionals and people living in rural areas. But principals who were surveyed separately said that they would not allow that particular sticker to be distributed. If most members of your audience read at the ninth-grade level, your written materials should be at about his level.
Readability formulas provide a rough indication of the grade level needed to understand text.
When using them, however, remember that other factors, such as graphics and type size, also influence readability. All print materials. Pretesting With Youth at Risk Be aware of some special issues when conducting pretest with youth in high-risk environments. Interviewers may be seen as people in positions of authority and may arouse suspicion. Children and teenagers are quick to spot any sign of falseness and feel that they are being used or manipulated.