We held this study with Flintstones action figures. They made up names and role played. The children who had seen the Flintstones movie played with the action figures by acting out scenes they remembered from the movie, making the toy more personalized to them. However, once the hype of the movie wore down, the Flintstones characters were quickly supplanted by newer toys. How to Keep a Property Hot Refresh Winnie the Pooh is over 100 years old and still strong because the classic story along with the toys, videos and pajamas make it a must-have part of a child's life.
Parents enjoy giving to their children what they enjoyed in their own childhood.
If a licensed character can be successful in more than one generation, it has a very good chance of continuing. Collectibles Most people like to collect something. This can be a considerable boon in marketing toys to children as well as being an important part of a child s development. Collecting can build cognitive skills such as pattern sequencing and visual discrimination and promote repeat activity. Starting a trend, promoting a gimmick along with marketing and promotions create the hype.