Music Programing - An Acquired Skill Choosing which music you should play and which music you should not play, even if requested by some, can be full of traps for the inexperienced. This is why successful radio stations leave the programing of the music in the charge of one person who has developed sufficient experience to understand the pitfalls. This is either the Programme Manager or the Music Director . Music Programing is one form of Broadcast Communication which is a science that goes far beyond your personal tastes, so whether you personally like the music or not is irrelevant to the task of music programing. In principle, these are the challenges which you will face in all areas of Broadcast Communication.
Music is only one area.
The most that any one radio station can hope to do is hold the largest amount possible of a particular group of listeners. In order to understand how Radio works, you will probably need to clear up many misconceptions. Often the reverse of what seems logical to a listener is true. Most of what you hear on Radio is an illusion. Even the fact that I have chosen to use music as a means to focus on communication says something about the illusions people have about the medium.