Sometimes the battle will be vicious - especially when two competitors have been slogging it out for years. Various military strategies have been used to describe different approaches to beating competitors - flanking strategies, encirclement and siege strategies, frontal attacks and even guerrilla marketing tactics. However it should always be conducted within the law. Although it is tempting to use underhand ways of gaining an advantage, certain activities may result in a prison sentence as well as extremely damaging publicity, loss of goodwill and loss of revenue. Collecting Information on competitors can be likened to prospecting for gold.
Nuggets are a rarity.
The prospector will need to sift through a lot of soil, to find the few grains of gold which make the task worthwhile. Similarly, some of what is collected on competitors will turn out to be useless. Sometimes the information may be completely wrong and lead the unaware on the wrong path. Our services in competitive intelligence research, competitor analysis and monitoring and our ability to obtain the information you need for your business will help your company succeed and grow. We can help you integrate and use competitive and marketing intelligence in your business, strategic and marketing planning processes.