They want to set up traps to foil, harm, or kill anyone who intrudes upon them. They want to pick locks, open safes, and foil alarms. This category is particularly useful when coming up with rituals and spells. There are any number of odd rituals and spells concerning death and what comes afterward. There are plenty of things that only happen at certain times of the year.
People care about going from place to place.
This could be as simple as knowing how to drive or operate special machinery. It could involve dimensional travel, time travel, or teleportation, or easier, quicker ways of traveling through specific areas or types of area. They want the key to spawning faster and more reliably, or turning others into creatures just like themselves. People like to enjoy, create, and destroy buildings and works of beauty. People want easy answers to their relationships with other people.