There is no single best way to organize the description of your recommendation. Regardless of how you decide to present your recommendation, you should address the audiences you want to reach, the themes or storylines you will use to communicate your message, and the kind of media that you expect to use to reach those groups. Outline key publics to be reached, consistent with the objectives. Publics, which can also be termed target audiences or segments, should be prioritized in some manner. Your intended messages also should be consistent with the objectives.
Good themes are clear, direct, relevant, timely, and honest.
They can also be creative, dramatic or newsworthy. Program elements often address distinct subject matter, but the underlying messages should be consistent and underscore the program's main themes. Events and Media. The discussion should outline the primary vehicles through which messages will be delivered. Events and media selected should naturally reach the audiences you have specified and be appropriate for the themes you select.