To use an analogy it s like Apple against the Windows format. Take the Walkman group they manufacture a lot of Walkmans using audio cassettes, which is very conventional. So for them it is very difficult to convert overnight from tape-based Walkman to the Net Walkman. But now the time has come. I think now my past efforts have been accepted at Sony.
People still underestimate the impact of the Internet.
For example, most people in the music industry now understand the impact of the Internet because music can be downloaded. But those people who manufacture mineral water, for example, tend to believe it has nothing to do with them because you cannot download water. But actually, Internet technology has a great impact on their distribution. I think the Internet will profoundly affect business processes. There will be a reinvention of the business process, not only for our type of company, but any type of company.