Possible Solutions Land use, density, and zoning are complex topics studied and debated by scholars and politicians. Nevertheless, actions can be taken to reduce trip length for some people and thereby encourage more walking trips. The first suggestion is to promote higher residential density. The second is to mix certain types of land use. In particular, integrate small businesses that generate frequent trips into residential neighborhoods.
Good examples are small grocery stores, video rentals, hair salons, and coffee shops.
The third suggestion is to design and retrofit developments to better serve pedestrians. Provide incentives and do pilot projects in areas open to the idea. Chances are at least one neighborhood is already zoned for higher densities and residents are eager for new development to revitalize their community. Try a pilot program there to encourage mixed-use development and higher densities. Incentives can take many forms.