An understanding of SPSS is required to successfully complete the research project, the exams and some of the daily exercises. Required Books Zikmund, William G., Essentials of Marketing Research , Dryden Press, 1999. Course Discussion Guide sold at the SWT Bookstore Other important information 1. Regular class attendance is extremely important to successfully complete this class. You are encouraged to be present for every class and actively participate in class discussions.
Poor attendance is the primary cause of low grades.
Four computer exercises will be assigned as homework during the semester. These assignments are to be done in teams . Be sure you allow adequate time to solve unantici pated problems. All exercises are due at the begin ning of class . Late exercises turned in by the beginning of the next class meeting will receive half credit.