The following headings may be converted to overheads or used as a class handout. The academic industrial interface. The results of academic creativity must be transferred to industry, which has the role of converting ideas to products for society's use. Understanding the industrial perspective will help build long term relations that result in funding. Problems with the interface.
Many cultural differences result in misunderstandings and poor relationships.
Developments in both society and technology have emphasized the role of academic creativity. We are dealing with fundamental and long lasting changes changes, the exact nature of which may not be clear for years. Close personal relationships are the best way to function through these changes. 2.1.New high technology products require new expertise which the company may not have. 2.3.High technology products and new, environmentally clean, processes need strong creativity.