The presentation will deal with various formats for conducting online qualitative marketing research and their appropriate applications. Included will be a discussion of the advanced features available, factors which determine the choice of methodology, important differences in recruiting requirements, new required moderator skills and differences with traditional methods. When an online approach is appropriate for a study, and identifying the proper tools. The benefits and limitations of various recruiting methods used for online studies. The rise of technology in everyday life has combined to bring about a real difference today in consumer attitudes toward marketing and advertising.
People are more savvy about the process.
Niche marketing has replaced mass marketing. Consumers want to be recognized as having specialized needs and yet, there is a great yearning to be part of something larger. This session draws on several decades of qualitative research experience to talk about the early 21st century consumer. Major consumer trends that affect business today. Join us to learn about the progress MRA s leadership has made on key initiatives and hear reports on major issues and insights disclosed in Wednesday s Research Industry Forums.