Just show me a tight shot of a food dehydrator overflowing with beef jerky, and before you know it, you'll have to peel me off the screen. As I was growing up, I paid little attention to the people who told me I needed Jesus, but when I was in college, I finally listened to one young woman who simply made me want what I lacked. You can charge me with breaking the tenth commandment, but I coveted her happiness. So, take a lesson from Little Debbie. Your Audience Advertisers know they can't create an effective message until they know their audience, whether they're talking bubble bath or beliefs.
People are Different.
Advertisers can assume certain things about their audience based on characteristics like age and sex. One generation tries to keep their pants from bagging, while the other thinks it's the latest rage. But that's just the beginning. Research reveals lifestyle choices, tastes and preferences that speak volumes about what a particular demographic group wants out of life. There are those who crave life's salsa and those who want the warmth of mashed potatoes.