In the promotional clubs common years ago, kids were likely to get membership cards, decoder rings, or other symbols that reinforced loyalty to the sponsoring radio or TV program, comic, or other product. In one of the new kids' clubs, kids are likely to get hard sell from many advertisers, a monthly magazine cum sales catalog, discount coupons, and other powerful incentives to buy. The magazine, with an insert promoting club membership, was launched in May 1990 through Pizza Hut. Club members will also be sent product samples and coupons from Nick Club advertisers. Membership is free.
Membership is free.
Applications are available at Burger King franchises that also sell Kids Club Meals, which come with a free toy to further attract kids. The Mickey Mouse Club of 30 and 40 years ago was free. Quaker Oh's, Smuckers toppings, Premier cruise lines, a Barbie Doll and accessories, Denny's, Capcom video games, Thom McAn shoes, Hi-C, and more. This is a negative-option record club that also sells a variety of other merchandise. In promoting themselves to kids, these new clubs portray themselves as lots of fun.