Gain-framed messages present the benefits that are accrued through adopting the behavior. Loss-framed messages convey the risks of not adopting the requested behavior. Although these two kinds of messages convey essentially the same information, in certain circumstances, one may be much more persuasive than the other. Much of our present research investigates the role of framing in developing maximally persuasive health-relevant messages. Static, dynamic, and causative bipolarity of affect.
Emotional intelligence meets traditional standards for an intelligence.
The role of message framing. Emotional states and physical health. Competing models of emotional intelligence. Current directions in emotional intelligence research.