Many retailers swear that sale promotions are their best traffic and sales builders.
Others insist that the constant deluge of home furnishings sale advertising is killing our industry. Let's try to analyze the word sale and look at this marketing technique in an objective way. First, we need to question some assumptions many retailers have about sales . Well, we do know that they are an effective way to get people through our door once. We also know that we sell more product when we have a sale then when we don't.