Most people read newspapers and magazines or listen to radio or television on a daily basis.
Using these media to deliver safety and health messages is an effective and relatively inexpensive way to reach a mass audience. Clips of these stories were recorded and staff found that the releases were used by about 100 newspapers and dozens of radio and television stations, with an estimated audience of more than 1 million. MU's Extension and Agricultural Information Office has tracked the use of news releases distributed by the University of Missouri system as a whole by logging the clips of each story which are found by the Missouri Press Association. Staff found that safety and health articles are very popular with both urban and rural media. Project staff also produce the Extension Safety and Health Network newsletter, a bimonthly newsletter.