In those situations, readers and viewers will have to make some effort to gain understanding. Keep those reports jargon free, the language simple, and the style direct. Recognize the need to explain things outside people's experiences, and try to relate those back to things they may be familiar with. Keep information in mind-sized chunks. But don't dumb down.
Informational graphics can sometimes be a big help.
Be Inclusive Over the course of a long campaign, find stories about people who are involved in or affected by politics who aren't themselves running for office. People there simply because they care. People there because they seek the excitement. People there for profit and personal gain. Civic activists trying to leverage a group's votes for the candidate's promise of support for a cause, or others seeking access because of individual or group special interests.