Marketing The fact that only 8 percent of our new students come from marketing does not mean marketing has little value. Many Christian schools never advertise. Others spend very little money for marketing. Of the schools that aggressively market themselves, many do not keep records or do comparative marketing to determine the effectiveness of their advertising. This has a definite bearing on such a small percentage.
Effective marketing can generate significant numbers of new students.
One school opened its doors three years ago with 225 students. Next year they will have well over 300 students. A small rural school in Georgia enrolled 80 new students during a six-week ad campaign. Advertisement dollars must be spent intelligently using well-developed ads. According to our survey, the five most effective forms of advertising for Christian schools listed in order are yellow pages, newspapers, open houses, brochures, and radio promotions.