Parents learn early on about the so-called reachable, teachable moments with their children.
Though not a close parallel, being director of education for a large user group organization can be equally challenging. The organization needs to be able to reach its members in order to teach its members. According to survey respondents, the cost of attending a session wasn't limited to the registration fee. There were also expenses related to travel, food and lodging. Another big consideration was the participant's time away from the office when attending a session.