These strong perceptions are built over time and need to be constantly safeguarded and enhanced to maintain a competitive advantage. DeWald and Associates helps our clients make the most of their brand image and manage it in all external and internal marketing communications. We conduct a thorough study of a client's internal and external communications to identify areas of opportunity for enhanced messaging. The results will be used to develop a communications plan for Prospects, Shareholders, Employees, and Customers. Understanding how consumers think, behave, react and feel gives us a firm grasp on the opinions and predispositions of key audiences.
Research plays an important role during and after communications programs as well.
Tracking results of targeted communications and using benchmarking techniques help us determine the effectiveness of key messages.