That sense of powerlessness means that we do nothing and things get worse. Planning can make all the difference. By planning you can work out what you can change and how. It helps you set and take small steps on the way to your bigger goals. At Greenpeace we treat campaigns as a journey.
Plans are our guide to the route ahead in a dynamic and changing world.
They also set out some of the obstacles we might face and how to overcome them. Knowing exactly what you want makes it easier to get it. Planning reduces the chances of a nasty surprise as the campaign develops. You'll avoid the disappointment of working on something you can't win. If you don't plan you can waste time or money on the wrong things.