Finally, they have to warn viewers not to choose a lawyer based solely on the commercial they just saw. So Morgan doesn't think the commercials are going to change much. The 53-lawyer firm has offices in Tampa, Orlando, Jacksonville, Fort Myers, Gainesville and Ocala. The biggest critics of lawyer advertising are other lawyers. It is a constant source of debate.
Opponents say it is demeaning and undignified.
It gives the profession a seedy image. It reduces public confidence in the legal system. Morgan's answer is that advertising also makes people more aware of their legal rights. His ads discuss the rights of nursing home residents, hospital patients and people with denied insurance claims who don't know their options. He sees a little bit of snootiness in the argument against advertising.