If we don't personalize, I can't compete. Numerous Stetson graduates come back, sometimes with their children and even grandchildren, he said. Consistency is important both in the customer base and in the way the restaurant is operated. For example, Conklin said he'd much rather operate a restaurant in DeLand than in a tourist area, where customers may only come once in their lifetime. Those repeat customers and even first-time customers are always rewarded with a warm greeting by Conklin, who greets everyone at their tables.
Many regulars frequently eat at a family table, positioned just outside the kitchen entrance.
Consistency is important when it comes to service and menu choice variety, he said. New menus are currently underway again. The menu remains relatively simple, with steak, chicken and seafood choices. Consistency is also important when it comes to food quality, he said. His mother always believed everyone deserved fresh-cooked vegetables, so it's something that has continued through the years, Conklin said.