The Internet has changed the shopping habits of a majority of consumers who use it, according to a survey focused on marketing issues. This finding indicates that if the industry is to succeed with e-commerce, it collectively needs to review the selling proposition.
People are more concerned with total cost than they are with privacy issues.
The average Net citizen acts, interacts and reacts with friends on the Internet. The survey will be conducted twice a year on Talk City's Web site. Copyright 2001 INT Media Group, Incorporated All Rights Reserved.