Access to bandwidth varies geographically, and Merrill Lynch has had to consider that some clients can access its multimedia content more easily than others. Much of Merrill Lynch's streaming content is audio accompanied by a slide presentation or static text. But some of the content is streaming video, which can still be tricky to deliver over the Internet. Many people think it's going to be TV-quality from day one, and most often it's not, Balletta says. In addition, there are technical issues that have to be worked through on the production side, such as bypassing corporate firewalls.
Experts advise companies planning to enter video production to do so with baby steps.
The Internet guys tend to be a little more savvy and 'out there,' and some of the other folks were a little more squeamish. But it's amazing - over time, they start to snap their fingers, looking for the makeup person. Then subscribe to the IAW E-Mail Alert. Manage ten times more storage with one smart hire. Stay in the loop with Compaq.