You' ve hired the right people. Office space is leased. The lights are turned on. Leased state of the art computer hardware is fresh out of the box. However, there is one component of setting up the business still on the bottom of the pile, and unless it's addressed correctly you could be out of business quickly.
Effective insurance can make the difference between success and failure.
It was something we had not considered until we were a month before launching. Reliance on an insurance company and broker who is knowledgeable about our specific needs is important. With such heavy reliance on computer systems and other technology simply to operate on a day to day basis, as well as specialized staff, high tech businesses have more specialized insurance needs than the standard retail store. However there could be substantial additional expenses in leasing another office, leasing new computers, etc. If a firm is simply selling retail over a Web site, there may not be much of an exposure.