Unlike in other books, here you will not find page after page of generic responses to be mindlessly parroted. Nothing on manipulating the interviewer with flattery. Concise without being superficial By focusing only on the most important aspects of the interview, the book has been kept short, succinct, and easy to read . It serves the needs of time-strapped readers who don't want to wade though a mass of anecdotes and useless data searching for helpful nuggets of advice. Managers are increasingly focused on delivering value to customers.
Organizations exist to serve customers.
Although this is not an essay on management, this book introduces you to a customer focused approach to an employment interview. Unfortunately, they're often written by recruiters or HR staffers with little understanding of developments in sales strategies over the last 10 years. Leftovers from the 1970s like overcoming objections, answering questions with questions, and closing techniques don't work. Today, sophisticated selling has nothing to do with razzle-dazzle responses and slick patter. This book doesn't tell you to take control and try to manipulate the interviewer .