That core message leads to creative expression, sensory imaging and media selection. Every situation is different, but where possible we prefer to measure communication responses. We can adjust or recommend adjustments only when we have market audience feedback. The launch stragegy must be played out with the sales organization, internal support and delivery groups. It must extend to the trade in support of the sales strategy and develop into a consistent winning communication.
Press relations are critical to developing momentum.
This phase puts the product or service physically in the end-user s hands. Whether you are developing a product or an intangble service, packaging is a critical success factor to achieve your objectives. We give this element top priority in both communication and tactile response. We know packaging we ve done it right with great success many times. We ve also done it wrong and understand the steps that got us there and the impact of not following the basic rules of success.