Your competitor's telephone number is next on your prospect's list. After getting busy signals or voicemail on your number, they will NOT keep trying to reach you.
Prospects are impatient.
They want information NOW, and they've got plenty of choices. It helps you get and keep the attention of your prospect with better, faster and more frequent communications. Remember, prospects are impatient. This obvious advantage means prospects will be three times less likely to encounter voicemail or busy signals. The result is more business for you, and less for the competition.