To drive sales of strategic Delmar products and product lists in strategically designated channels by working collaboratively with the GSFs, Marketing Managers, and Publishing Units to develop and implement integrated sales and marketing action plans. Work with marketing managers, national sales managers, regional sales managers, team leaders, sales representatives, and editors in Delmar, and appropriate GSFs to develop sales action plans and travel itineraries based on assigned product and product areas that will significantly increase sales of strategic Delmar products 2. Communicate frequently and work collaboratively with local sales representative and sales managers in closing sales of assigned products. Serve as the product champion and act as the product resource person for the sales representatives. Develop sales plan that targets and prioritizes sales opportunities for the select products, product areas and competition.
Integrate sales plan with marketing plan for assigned products.
Create and implement sales training strategies inclusive of in-territory travel with sales representatives, sales meeting presentations and national and regional convention opportunities. Identify and coordinate the creation of sales tools for business unit products. Train all appropriate sales, customer service, customer support, and telesales groups on business unit product. Marketing Intelligence 1. Use various communication vehicles to collect market feedback and competitive intelligence to help shape and drive sales plans and collateral selling tools.