Overseas users may not have the same understanding of the term CRM and may consider their current customer records and support centers as counting. U.S. and worldwide markets will experience bounce as market laggards finally catch up to early adopters. The overall penetration growth is slower worldwide, however. This is a good sign for ERP vendors, which have been struggling with their customer's long implementation cycles and customization costs. Supply chain management.
Penetration is on a slow road both in the United States and worldwide.
Penetration growth is moderate compared with some of the other markets, and early adopters and market laggards have roughly the same penetration. No bounce there. No surprises here. The bounce is about used up in the market. Most new penetration is coming from smaller companies adding LANs and beginning to manage email as an enterprise application.