That's just one advantage offered in the emerging world of electronic commerce.
Newspapers benefit, too.
That is painful, but we must be responsive. Employees have to work through the process of making computer systems compatible with the advertisers' before they gain any efficiency from digital delivery, she explains. Hardware, software and transmission media have all become issues. Locally, newspapers and advertisers resolve compatibility problems one on one. Post staffers try to provide a way for local advertisers to file their digital ads easily, Henze says.