We'll use many of the standard mass media and we'll create some media of our own. Harry Martin, Wm. But you can buy fixed position availabilities across the board if your objective is greater exposure at a particular time period or identification with a particular newsman. We've eliminated program sponsorship, as such, for two reasons. First, news as an advertising vehicle is in great demand and, until now, in relatively short supply.
Participations make it possible for more advertisers to enjoy the benefits of news sponsorship.
About the only thing you can be sure of these days is that there's plenty going on in the world. WINS will be plugged into everything that's happening here and overseas. In addition to our expanded local news staff and facilities, Group W's Washington Bureau will provide extensive coverage of the nation's capital and will coordinate feeds of selected stories of interest to New Yorkers from Group W stations and correspondents around the country. And our Bureaus in London and Paris and special correspondents in other major capitals and trouble spots will complete our saturation coverage of the world's news. You Can Have The Driest Basement In Town.