Readers, in turn, will also pay a fee to receive requested samples and to have the opportunity to provide valuable feedback on products and services. Marketers were the first to identify the need and realize the potential for integrated communication and information to facilitate commerce. In other words, marketing professionals were trying to capitalize on the best way to sell more stuff in the information age. Marketing professionals have always been uniquely positioned outside the box to interact, albeit individually, with each department within a newspaper as well as advertisers, businesse's and individuals within the community. Bringing everyone together through communication is a natural solution.
Newspapers empower through the power of information.
If we hold this truth, newspapers will be positioned at the forefront of the i-commerce community by capitalizing on their core competence and adapting it to the ever changing marketplace. The deadline for entering the 2001 Holbein Memorial Scholarship competition is 1 December 2000.