Avoid calling news conferences . News conferences should be held only when new and important information needs to get to many media outlets at the same time. Keep in mind the criteria for newsworthiness detailed in the previous section. Reporters are good observers. Anything reporters see or hear is fair game for the story.
Media like to personalize a story .
Submit story ideas that emphasize people . Make sure the facts you provide the reporter are correct. If you don't know if something is right or not, don't guess. Check it out before you give it to a reporter. Follow trends .