He knows his stuff. Just ask Anita Roddick. Although you may disagree with his style, Jon Entine has made a contribution to our understanding of corporate social responsibility. The following interview took place in Boston by CSR . Don't talk to me and don't answer my questions.
Reporters fish for context.
They are sly by nature and often float scenarios to gauge reactions. Most face deadline pressures and can't dig endlessly. We'll usually move on if you don't take the bait. Corporate officers should rarely talk to someone in the press unless they know them well. On the other hand, a press inquiry is a wake up call.