Ostrich meats are low in fat and taste like veal. Ostriches eat most ranch pests. In all comparisons, Lulu's Ostrich Ranch's products will provide more features and give better performance than our competitors' products. In most cases, the differences will be substantial. A complete technical comparison is available in Appendix A. Lulu's Ostrich Ranch's products and meat will perform in virtually all situations.
Ostrich meats provide a beef and veal substitute that tastes good.
The ability to be low in fat, to taste good, and to be a healthful alternative to other foods is unique to this product, and our research indicates its performance is superior to anything else on the market today. The top business risks that Lulu's Ostrich Ranch will face are not getting the slaughter plant installed on time and not having enough ostriches to meet the market demand on time. The key will be to be in full production by the time the market price for chicks hits bottom, to acquire as many birds as possible at these low prices, and to set up chick and meat contracts to meet future demands. We can then have control of the ostrich market by the time it starts to rise, which will enable us to realize maximum profits. Marketing Plan Responses from customers indicate that our product will enjoy an excellent reputation, and we fully intend to continue this trend.