New York'ers demanding is hardly a news flash. Further hampered by sometimes fickle tastes, the toughest area to succeed is dining and nightlife.
Places seem to open, become wildly popular, then fold overnight.
These conditions are enough to make most people think twice about starting a new business. Combined with a history of two brewpub closures it's little wonder New York has lagged behind in the craft brew movement. But all that may be changing and Heartland Brewing will be one of the players. The roots of Heartland reach to Madison Avenue where Jon Bloostein worked as an advisor in the financial world of mergers and acquisitions. Trade shows in the business were routinely located on the west coast and Jon's position led him there several times a year.