Having the best customers is the key to success, particularly in this very new industry of location-based services. As one of our very first customers, ATX has helped us immensely to fully understand the requirements of the emergency 911 application. When you incidentally have a GPS-equipped phone or car and you call 911, it tells the emergency service whether it s the Fire Department or the Police Department or a Hospital, where you are and the best route to get there, which makes it a very important application. ATX is one of the leaders, if not the leader in this space in the United States. Wingcast, one of our other partners, is a joint venture between Ford and Qualcomm to provide location-based services into Ford vehicles on a worldwide basis.
People can find out more about that on our Web site.
Another group of important customers are some companies around the world who help in building our applications. Some of these are whereonearth, a UK-based company that is building a set of applications based on our software. Definitely, there ll be stiffer competition in this space as technology and bandwidth catches up with these types of ASP applications. It will also make revenue possibilities more attractive to large players. The barriers to entry have to do with what we were talking about in the Rich Map Engine.