Further analysis of the data indicated that this difference was attributed to novice users only. We concluded that navigational aids definitely enhanced performance for novices, precisely the pool of users we are trying to attract to the Web site. No statistical significance exists for the measured times. The large variability for Condition 1 dominated the other results. These results tell us that Condition 1 evaluators were very inconsistent while Condition 3 evaluators were very consistent in performance.
Much time is wasted just maneuvering to the location of navigation buttons.
Browsers are for browsing. They are intended to facilitate inter-Web site navigation, but they do not help much within the Web site itself. This is the responsibility of the Web site designer, and is entirely appropriate. People rely on memory to find information. This comes from the fact that typical Web site do not have an inherent structure.