Thanks to full retailer support, food stores continue to be the main source of awareness of the Foodland Ontario symbol. An annual retailer awards program recognizes the contribution of retailers to the program. The public relations area encourages media support for Ontario-grown food products through the development and distribution of media releases, newsletters and broadcast appearances. Consumer publications and other promotional activities are also developed to support Ontario food products. In trade liaison, Foodland Ontario works closely with commodity groups and associations to share information, encourage co-operation and participation in specific activities and use of the Foodland symbol in their own marketing efforts.
Market research is the foundation of the strategic approach.
This research is shared actively with clients through trade liaison efforts. As part of marketing research, and since the program inception, an advertising tracking study has been conducted annually to measure the success of the program.