This resentment has evolved because people feel they were deceived about issues like BSE and the Alder Hey organ scandal. They haven t helped parents at all where MMR is concerned. Stoking the circulation wars Meanwhile, newspapers, especially tabloids, are locked in a fierce circulation war. Find a good health scandal and you have found something that will sell newspapers. Issues like MMR are complex to explain but this seems to matter little to the tabloid editor who smells a scandal, and produces shocking copy to sell more papers.
Many tabloids only pay lip-service to editorial balance it seems.
They grab the interest of the readers, build the momentum of the story, and then move onto something else when interest starts to flag. But by then, the damage has been done. I read about other people who were not having their children immunised and knew I wasn t the only one . Counting the cost The effects of consistent negative reporting about MMR over the past three years has had alarming consequences. We have to do all we can to convince parents that the MMR jab is safe.