Include a Web Site. Although web sites aren't essential to doing business on the Internet, most readers want to be able to click to a site for more information. Make sure the opening page of your web site prominently displays information that backs up your ezine ad. Customers hate it when they find an interesting ad, but the web site tries to sell them something else. Usually it is just an oversight on the part of the business, but lots of customers feel like they've been duped.
Email is the Internet's most popular feature.
As more and more people worldwide get online to buy and do business, ezine ads will become an increasingly important part of your success. Jerome Chapman is an expert on marketing with ezines and on the Internet. Our own DianeV from the forums has created a dynamite web site for one of her clients. The site looks great, but the product seriously upstages her efforts. Politicards are a deck of playing cards with hilarious comic caricatures of this election season's primary personalities.