Harvard Business Review . The crescendo model of rejuvenation . These criteria may differ from group to group. Hence, your report must start with one page in which you clearly spell out your criteria for corporate excellence , and which justifies your choice. Select a company that, for whatever reason, really excites you.
Quality matters infinitely more than quantity.
Provide as much detail as is necessary to support your analysis and subsequent conclusions. Don t be satisfied with vague rhetoric. I won t be. You may wish to spend the final two pages speculating on the future of the company in question. Please also include a list of references.