I collect church signs. I don't physically remove the signs to my house. I collect the messages those signs declare. I've often wondered if as much care goes into preparing the Sunday morning sermon as goes into the pithy messages which preach to the vast drive-by congregation. But back to the signs.
Mottos are like corporate mission statements.
Once you come up with one of those mottos and publish it in the telephone directory, you are stuck with it for a year. Maybe that is deserving of enormous thought. At least as often as vandals steal the letters or rearrange the words. It needs practice. That sign forced me to think.