Those are the words of Jere Glover, chief counsel for advocacy at the the federal Small Business Administration. There are no economies of scale for genius. This will take some work, but it is essential to any small business that is interested in surviving and prospering. The next worst thing for a small businessman is to assume it is too complicated for him. A huge segment of e-commerce is now dedicated to making it easy for small business to understand and participate in the Internet revolution.
Half leave in a huff and probably get the price they want from somebody else.
The other half take my word. This is still a business that can work on a handshake and trust. And the best way to understand these competitors of the Internet is to get access to the Internet and start to study them. He could then speak with authority. He should know what his customers are finding on the Internet, and then he will be in a much stronger position to point out the weakness of his competitors and his competitive advantages.