Discuss why the particular images were used. Explain that logos are symbols used for companies or businesses. Ask students to collect logos that they find in magazines or newspapers. Share them with the class. Define the characteristics of an effective symbol.
People are interested in promoting Utah.
This saying is used on posters and in advertising. It became a controversial symbol. Explain that symbols and themes should not be confusing, but should try for a clear and strong message. Brainstorm the things we can proudly promote in Utah. Think of industry, business, education, recreation, clean and safe cities, rich history, and anything else that would seem attractive about our state.