Need to farm it sustainability and saw organics as a more profitable way of farming. Could not see conventional production going on much longer and there was a significant market demand for organics. Conventional production was about increased inputs and yield was sometimes going down. Conventional farmers - why would they change to organics. Need to see a sustainable profit from market premiums.
Organics needs to be sustainable financially without spending too much more time on the farm.
Research versus technology transfer - possibly a lot of research is already being done and we need to get this information out. Information flow - Information is not getting out and no one to champion. The government has to finance technology transfer information flow on issues. There should be a panel of expert practitioners to determine or direct what organic research should be done or to evaluate research bids. Organic farmers are currently levied by other sectors for research but the research is targeted for conventional production Non directed back to these farmers.