The thing that's going to get them to engage is what it's going to cost them if they don't do this. At that entry level, I generally was very pragmatic, not idealistic. We talk about personal successes when I see those people understanding, and clearly knowing what they've done, and they feel horrible about it. That's very abstract, but that doesn't happen if you start there. My experience shows you have to start with pragmatism.
People respond to that.