Other common mistakes include long pages requiring a lot of scrolling, too many pages which require too many clicks, and confusing links that require a lot of guessing. Overall, easy navigation is a must for nearly all sites and genres. A nice professional looking site can be the difference in many categories. On the other hand, an informational based site such as a news site depends more on the quality and quantity of news columns and articles. Bottom line, professional design is sometimes a must and other times just a plus.
Original content is sometimes hard to find, but can make or break a site's chance of getting listed.
Websites that depend on outsourced content can find themselves lost in an array of copycats. Originality can be applied to almost every common characteristic, most importantly navigation, content, and design. This is simply defined as how often a site updates with new information or content. Regardless, a stagnant website is usually not an interesting one. In most cases sites must update their content a minimum of once per week.