How do you view the prospects of FM radio business in India. I do not know about the whole country. We are very skeptical about small places like Raipur or Bhopal having a market. Here though vehicular population is high, four wheeler population is low. Unless four wheeler population and traffic density is high, radio will never become a big medium.
Radio is for high vehicular, high-density cities with good purchasing powers.
Only six or seven cities qualify. Calcutta is showing negative growth. Delhi, Mumbai, Chennai, Hyderabad, Pune and Bangalore are the six cities we went after. We dropped Hyderabad and Bangalore because of prices. Bangalore quoted a price higher than Chennai, even though Chennai has a higher purchasing power.