With the rise of information technology in the business world, technophiles have ascended in stature as well. Many now wear the badge of geekdom with honor. Long subject to outsider status, geeks are finally coming into their own. Madison Avenue has caught on to the geek craze. Print ads and commercials now commonly spotlight geeks.
Geeks have their own Web sites and even their own version of a pin-up.
With the virtual explosion of new technology jobs, it seems no one can afford not to have a geek or two in their world. There's a streak of braininess, obsessiveness. I mean, anybody can use a computer, but not anybody's a geek. It's very important. And so they become sort of central while still not being in the mainstream.