Start by thinking of your bottom line in a new way. Each one of these is an introduction to a partnership. What may start as a simple invitation to join you in a day of service, with time and attention can develop into a relationship that brings you allies, resources, collaborators, fans, recruits, and maybe even cash. This is happening all over the national service landscape and is creeping into the nonprofit world as a whole. The following is some collected wisdom about forming successful partnerships.
Marketing assumes that everybody wins.
And that makes a relationship possible. Start with the attitude that you are going to create a win-win partnership in which both parties have something to give and something to gain. What we do matters. We get things done. For instance, national tests tell us that 40 percent of third-graders are not proficient readers.