Use them skillfully - make contacts with sympathetic journalists and trust your instincts. Make use of what is in your local area and think about organising around this - is there a deliberate release site or a food factory for example. Have a regular stall in your local market or high street - this is a useful access point for new people that might want to participate in the campaign. It is also a means of information sharing. It can be valuable to have a good supply of articles to give to people.
Information can empower people to fight the lies being churned out by the industry.
People are unlikely to get bored if the group stays active and keeps doing new things. We suggest that you try to subscribe to 'Splice' or 'Genethics News' as both these publications will keep you abreast of the latest developments in the GE world. You can receive multiple copies of Genetix Update for your group. You will automatically get 10 copies if you are on the contact sheet. Let us know asap if you want more or less though we encourage people to photocopy their own where possible.