Babson teaches entrepreneurial leadership, and our emphasis is on developing an entrepreneurial way of looking at and thinking about business. We believe this is critical to building a management team that can lead change and constantly create new value. That is how we train our students, and it is as applicable to corporate executives as it is to undergraduate and graduate business students. Entrepreneurial leadership starts at the top. While it's true that change can come from anywhere, only the CEO has the power to drive whole new systems and cultures.
Entrepreneurial companies have a relentless, laser-like focus on the customer.
Flexibility is important, too. Of course, change like this doesn't happen overnight. At Babson, we think change can and should come quicker, and our clients agree. That's what we're doing with Mott's, the beverage and fruit snack subsidiary of Cadbury Schweppes. There's no question that the Internet represents a new entrepreneurial frontier.