It is a communications medium. Think of it as the next telephone system. It is a medium for people to communicate, and not one for people to read a lot of text about things they may or may not be interested in. Understanding Some experiences are about teaching, helping, advising, and facilitating. Now is an interesting time.
New technologies offer contradictory opportunities.
Airlines are turning into travel agents today, and some travel agents are turning into airlines. It is a strange world right now with unlimited opportunites for those who know their customers. There are those experiences that involve consuming whether it is eating, drinking, listening, or watching. What differentiates valuable or successful forms of these experiences seems to be in what people take away with them once the experience is over. Perhaps they were entertained, perhaps they were inspired.