With the book and the new film, Kilbourne is now reaching out beyond her previous audience of primarily college students to bring her message to the masses. Kilbourne Kilbourne and I leaf through a fat issue of Vogue , paying particular attention to the ads, and talk about advertising and addictions. The woman in the picture is beautifully made up, but her mouth is closed. That's the message women get all the time, you know, be strong but don't speak up too much, don't be too loud. But it also becomes the substitute for a relationship.
Many marriages fail.
She herself is divorced. So it's very seductive to think that the things in our lives will be permanent. The advertisers have played upon that. But what's new is that it's not the case anymore that if you buy the car, you get the woman. It's if you buy the car, you don't need the woman.