The Economist, p. 59, June 15, 1996. Palmer, E. Even with depressed earnings, many see cereal business in better shape. Advertising Age, p. 59, Sept. 23, 1996. Advertising Age, p. 10, Jan. 27, 1997. Minneapolis Star Tribune, Sect.
Quaker says bagged cereal line is 'catching on' among shoppers.
Pollack, J. General Mills ups ante with cereal introductions. Advertising Age, p. 12, Sept. 30, 1996. Merrill, A. Food firms licking chops over expected FDA oats rule. Minneapolis Star Tribune, Sect. D1, Jan. 22, 1997.