They should also emphasize the eventual benefits of the materials for the audience. In the absence of right answers, youngsters may feel uncomfortable and, in a group setting, may defer to a natural leader. By making it very clear that no answer is more desirable than any other and by responding to all comments in a positive way, the interviewer may be able to minimize this problem. Have the results reviewed by someone familiar with the young people's environment. They may have some special insights, especially into group interactions.
Resources Help with pretesting is available from many sources.
University departments of marketing, communications, or health education may be able to help. Marketing research firms can be hired to help with certain aspects of pretesting or to conduct the entire process. American Marketing Association. Marketing Services Guide. This guide, published annually, lists suppliers and services all over the United States and is available from the association.