It's a wonderful example of how these things work, and it's an unfortunate example for Canada, but it's probably a valuable example for other countries looking at what sort of measures they should bring forward and what should you do to prevent the industry from being able to take advantage of smuggling. The same time another issue we have to deal with, with children, is the whole gross in income, and it's a wonderful thing that we have a much wealthier world, and many countries are getting richer very rapidly. At the same time we know that if those incomes increase, the ability to afford things increases, and tobacco is one of the things that's being promoted as an affordable luxury, and in many countries where tobacco was not affordable, not to many years ago, is now possible to have a serious addiction to the product. People couldn't afford a cigarette a day ten years ago, can afford a pack a day now, and in many of the countries that's exactly what they are buying. Even in developed countries, in countries such as North America where real incomes haven't changed very much, child incomes have.
Many children have part time jobs, they have far more money.
Tobacco more affordable in developed countries Tobacco has become more affordable, and it's that price of tobacco, especially in relation to other things that children might want to buy that we have to look at, and it's one of the things that have been examined in many places. Which I think brings us to some of the solutions. I think that a big part of what we can do is go after the afford ability. Restrict the ability of the tobacco companies to make money, restrict the ability of merchants to make money from selling to kids, increase the price of the product, deal with the social environment, the economic environment for tobacco the way we've dealt with other environments for other vectors of disease in our children. I think the lessons are there, I think we can accomplish these things, I think we have accomplished them in many places, I think it's simply a matter of recognizing what we have to do, and to the same extent we had to become experts in the paths and various types of bacteria or viruses, we have to be expert on the economic vectors of this disease.