Without these surveys, you know exactly the Internet commerce is exploding. The early profitable frontier has long gone. You certainly don't want to compete against these giants. Lets go back and see how a business gets started essentially. Both theoretically and practically, a business is defined by customers' needs.
Needs derive a business.
This simple truth is always ignored by so many businessmen. The so called market driven philosophy is in fact the money driven philosophy. Real marketing is about how to identify customers needs and to develop products and services to meet these needs. Now back to our needs driven business philosophy. You know where to go and your business is different from others.