That REIT Image by Lesley Hensell Corporate American is in a battle for image.
Product quality is important.
So is price. But those factors, among with hundreds of others, create the image that is crucial to the consumer. These two issues can be tied up neatly into one package - image. Earlier this week, I wrote about developing a marketing plan, with suggestions on how to get started. Through these behaviors, they have created an image of value.