Berkowitz, Kerin, Hartley,and Rudelius, Marketing, Fifth Edition. First, as consumers, you are involved personally in the marketing process every day. And second, your career will involve marketing whether you work for a public or private organization, a profit or non-profit organization, or as a service or product provider. To help you develop an appreciation of the role of marketing in society and its impact on you as a consumer.
Marketing is an intensive course covering a substantial volume of material.
To maximize learning, you are expected to keep current in all reading assignments. Examinations must be taken at the time specified. Make-up examinations will be permitted only if the instructor approves the absence at least two hours prior to the exam. Make-up exams will be essay format. All assignments must be turned in at the beginning of class when they are due.