The trick is getting the doctors the information needed to diagnose and treat patients using those techniques. Doctors refer patients diagnosed with kidney stones to LithoLink. Those patients call to receive counseling and information, and to order a sample kit. Then the patients send part of a full-day urine sample to LithoLink's labs. Their doctors check the results and receive a recommended treatment regimen to pass along to patients.
Insurance companies foot the bill.
LithoLink labs can also handle follow-ups to check for kidney stone formation. That number is a bit high because he dealt with sicker patients. Most of the company's growth has been through word of mouth. The first customer was a urologist in Indiana. That doctor passed the word to friends in Nebraska and Michigan.