International Software Ltd. He received a BA in Business Studies with honors from Thames Valley University, London. MapInfo is a software technology leader. We provide location-based solutions and services, and we integrate software and data primarily to help businesses better understand their customers and markets. This, we believe, gives them tremendous competitive advantage. Location information is the cornerstone.
Location is where our intelligence is derived.
So, MapInfo customers, for example, can better understand their current customers and, based on that intelligence, find their most likely next customer. They re able to track their assets sale counts in the wireless industry, stores in retail facilities, ATMs in the finance industry, or markets in the utilities. To do this, we provide what we believe, as far as the industry is concerned, to be a fairly unique combination of software and data. What this allows our customers to do is to map their customers, via a geographic backdrop, to see customer patterns and profile their customers based on geodemographic information derived from location. They re able then to compare one region to another and act upon what this technology reveals.