In addition, the course will cover database management concepts. This course provides conceptual material on project management techniques. This course will deal with the planning, organizing and controlling of projects in manufacturing and service organizations. Topics covered will include the project management process, project scheduling, project resource management, schedule duration risk analysis and management of project organizations. This course studies information systems of current concern to faculty and students.
Pedagogy involves lectures, discussions, and selected readings and cases.
May be repeated for credit as topic change. Emphasis on market appraisal, industry structure, competitive advantage, product management, distribution strategy, promotion management, market segmentation, positioning strategies, and strategic marketing program decision making. Stresses case analysis and the solution of strategic marketing problems. Completion of the MBA core or approval of the Associate Dean. Includes scaling, sampling, data collection, reliability and validity.