International efforts aim to make careers in technology more appealing and cool to regular folks.
By revamping technology stereotypes, these groups hope to curb labor shortages that are in danger of crimping their countries' future business success. If, however, you think glamorizing geekdom is a tougher challenge than hyping a California attorney lifestyle, you're right. He was referring to a finding from a recent survey of women in the United Kingdom done by the nonprofit group E-skills NTO . And that's a serious problem. By 2003 the United Kingdom will have over 330,000 unfilled technology positions, causing losses in excess of 6 billion pounds per year to economic output.