One of the problems was that under the ethics rules, as a judge he could not take any steps toward political office. We were limited to he and I talking in theoretical terms. The first of 44 press releases, it also was released in Spanish. The challenge then was to make enough people believe he had a shot. The first task concerned dollars.
Money is a political race's lifeblood.
Initially, the ability to raise a set sum is more important than the total. Much of the responsibility went to Vicknair. She dusted off 100 names from Murphy's early 1980s council stint, hitting them up for money and endorsements. That part proved relatively easy. Seiber contributed by tracking down a different set of potential supporters, those involved in San Diego for 10 years to15 years but not viewed as traditional sources of campaign funding.