I hate to say it. I've got this nagging question in the back of my mind. I'm not suggesting this is a conscious thing necessarily. There has been so much conditioning by previous media models in which people were simply information consumers that, at this point, I think they're not sure what they want. I was only talking from the people I've met since leaving the rarified atmosphere of silicon valley.
Integrity implies many things.
Integrity in business implies enlightened capitalism , making only what you need, and not the max you can get. Integrity in business implies honesty and integrity in communications. It implies groups of people formed to solve problems for customers to be treated in such a way that they can solve those problems, and that they are allowed to fuck up when they don't. Fuck ups are the most brilliant new products of tomorrow. I could go on.