Each newly established business develops new products responding to the real market or to customer demand, both domestic and foreign. This kind of structure allows continuing success in new markets while stimulating innovation , keeping sectorial crises at bay, presenting low structural costs, allowing accessible levels of investments, and guaranteeing rapid returns on investments. Entrepreneurial vigour in the Veneto region has led to the growth of this system of highly competitive businesses, the technological and productive specialisation of which has brought the economy to international levels. Economic growth is visible in all sectors.
Paduan society is permeated by the values of work and of personal initiative.
This essential fact has encouraged the birth and growth, from the 1950s to the 1990s, of entrepreneurial activity and an active work force orientated towards innovation, which is thoroughly prepared and highly flexible at every level. Padova can optimistically thus face the various challenges caused by market globalisation. The ability to grasp every productive opportunity to open new niches in traditional and advanced sectors of the market, to create new products from innovative designs and new materials, or to revitalise mature sections by updating production and commercial processes, has made Veneto businesspeople famous throughout the world. They make their own decisions about how to build and develop their companies which, together with others, operate in networks, to take advantage of international markets. All those who work in this context benefit from this environment, and are positively directed towards the success of their own commercial and productive initiatives.