Someday these may be useful techniques, but not now. An allowable exception is to demonstrate a process as a movie, or something similar. This should be at the option of the prospect and only load when requested. Do not use or require your customer to download and install plug-in software before viewing any of your content. Do not require the prospect to upgrade his or her browser to view any of your content.
Many people cruise the web with graphics turned off anyway.
Don t tell me that your web page will look better if I set my display for a particular resolution. Such a statement means that the web designer has shirked the job of making the page look and work acceptably at any resolution and placed the burden on the prospect. Avoid the use of frames. If you must use frames, don t allow scroll bars and make certain scroll bars will not appear under any conditions of use. Test what happens when the back and forward buttons are used in all common browsers.