For example, pick one day a month to call former clients by working through your computerized card system. You might be surprised at how many of your former clients are not familiar with the types of law that you practice. Jane Doe was happy with the way you handled an eviction for her, and she might be willing to have you draft a will for her . . . if she knows that you draft wills. A good Rolodex-type system will make marketing by word of mouth more efficient. Research can lower the cost of marketing.
Most local libraries contain business directories full of meetings, contacts, and events.
Knowing which businesses and organizations are active in your area will help you decide who to contact and what groups to join. From the Lions Club to the local chamber of commerce, dozens of organizations may fit your marketing profile. Consider sending these groups your biographical statement along with an offer to speak at one of their meetings. A quick research method is to check magazines and newspapers for local events and send key contacts tickets to plays, concerts, or other happenings. It's a time-honored way of marketing.