To ensure a reasonable ROI, an effective seminar marketing plan needs to focus equally on getting them in the door, consistently delivering the message that was promoted, and then following up on the sales process effectively. Currently, much effort goes into making the event happen. However, after it's over, a decline in the sense of urgency often sets in. Yet research shows that follow up with attendees within 24 hours is a major key to conversion. In addition, far less costly and vastly under-utilized are sponsored and client seminars.
Response rates are higher, new sales are made, and referrals are received.
It is time, as a mature industry, to focus on the future, not the past. That can only be done by turning the page on the old answers. All rights reserved. C. Richard Weylman serves as President of The Achievement Group , Inc., a Florida-based a financial services marketing firm and publishing house. As a Certified Speaking Professional, Richard has become a sought-after speaker in the financial services industry because his innovative ideas help agents and advisors build more successful operations.