Concepts from economics, political science, anthropology, sociology, management, and marketing are integrated into the course. The textbook is heavily supplemented with articles from appropriate journals and magazines. NLA Topics of current interest to faculty and students. This course may be repeated for credit for different selected topics. NLA Introduces students to the design and application of research methodology and acquaints them with the most common and practical problems associated with marketing research.
Emphasis is on survey methods focusing on questionnaire construction, data collection, and analysis.
Specifically, the student is required to analyze actual and hypothetical marketing situations and react to or solve marketing problems by demonstrating an understanding of the marketing concept, the marketing mix, marketing strategy, and a strategic perspective. NLA Topics of current interest to faculty and students. This course may be repeated for credit for different selected topics. NLA See 882-49800. Also offered at Ithaca College London Center.