A periodic bulletin featuring fund raising, management, and board information. May 1995 Use premiums to boost the impact of solicitation letters , says fund-raising guru Jerry Huntsinger. The South African Federation for Mental Health includes a small piece of artwork made by a mental health patient. Impossible to discard thoughtlessly, this premium demands donors attention, particularly donors who have sent money before.
Premiums also can make a short fund-raising letter effective.
Small businesses give a greater proportion of their income to charity than bigger companies. Businesses with less than 100 employees donate 3 percent or more of their net revenues to charity, compared to about 2.5 percent for medium-sized and large corporations. Try using handwritten notes to win support from former donors. Planned Parenthood of Chapel Hill, N.C., holds six or seven letter-writing parties per year at the homes of board or staff members. 163 two-page letters were sent last year.