Amul had recently exported milk products to New Zealand and had been invited by the Sri Lankan Government to form a Federation called Kiria Milk Federation. However, we reached a conclusion that India should set up its own dairy subsidiary in Sri Lanka. This could be done by Amul of the Dairy Board of India. Amul currently has an annual spending of Rs. 25 crore each on brand building for Amul and Dhara.
Marketing is the key for increasing productivity.