Virtual Feedback, its main product, is an online feedback profile recording Internet transactions left by buyers on merchants, and merchants on buyers. This feedback rating can be displayed on Web sites, online classified ads, and on auction listings. Merchants create profiles with questions pertaining to their product line or service offered. Once they have experienced a transaction, the buyer is asked to rate many aspects of the sale. Anyone can access this rating.
Positive ratings promote additional sales for online merchants.
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