For a broader monolingual audience such as all Spanish speakers in South America, cultural adaptation by the editors also entails ensuring that all terminology and expressions used are not specific to one country or region and instead are understandable by the larger audience. The process for presenting transcreated content on the web is similar to the overall processes we follow to complete the content transcreation process. Again, the transcreation of a web presence is just as important as the transcreation of the content itself and this is why just as much effort is put into its delivery. Analysis involves working closely with the client to determine their needs and outline the scope of the project. Transcreation and development encompasses the actual design or redesign of the web site based on the information gathered during the analysis and planning stages.
Quality assurance begins with extensive testing for functionality and overall performance.
Upon receiving client approval, the site goes live. If there are any presentation changes needed, these are also completed at this time. After rigorous testing, the site goes live with the refreshed content. These reviews ensure absolute accuracy, consistency and appropriateness of the transcreated material. Editors on the international translation teams and in the project management team assure the linguistic and cultural accuracy and consistency of the grammar, syntax and orthography of the target language.