Banner ads are the net version of display advertising. They were hot through the 90s, but that s because they were the only Internet tool most ad agencies understood. Put up the ad and hope they ll click. They clicked at first, but when visitors arrived at the site, they didn t buy. Now they re clicking less and less.
Net travelers find banners ho-hum.
It s like touching a magazine ad and getting a brochure. Right, all I wanted was more flat information. The other concrete marketing technique that failed online was bulk email. Spam is held in even deeper contempt. Even well-targeted recipients resent the intrusion.