In many countries, science centres and science museums are among the top tourist attractions. The sheer numbers implicate that something is going on in this field. Science centres typically use interactive exhibits, involving their visitors in active experimentation. When working properly, this provides the visitor with a unique and thoughtfully devised opportunity to enter into a dialogue with nature itself. Although the majority of science centres deal mainly with natural sciences, there are centres presenting humanities and social sciences, as well.
Research shows e.g. that science centre exhibitions enhance the motivation of school children.
Museum visits are often memorable events that may be recalled even after decades, as interview studies show. Science centre professionals bear witness to even intensive learning experiences among visitors during exhibition visits, as evident from interaction with these visitors. Research shows that learning at different levels occurs in science centres, albeit the learning in an informal environment is highly personalized and individual. Science centres are mainly visited by families and groups, and a lot of social interaction occurs. Some researchers even talk about 'family learning' experiences.