MTV Asia Online is designed to be the number one destination on the World Wide Web for young Asians. This site is designed to be interesting and informative for these young adults, and it also provides advertisers an unrivaled opportunity to interact online with the key 15-34 year old Asian audience, who comprise a mix of active Internet users and television viewers. MTV's VJs are also prominently featured on the site, in addition to information about MTV-branded consumer products, including album compilations, pagers and clothing.
Fans can also participate in contests and giveaways.
The new site will be updated daily, and is divided into eight sections. MTV Asia Online is working with a number of international partners to provide market-specific content to music fans and general surfers alike. Our goal is to offer the best local and regional music-related content on the Asian Internet. In Malaysia, Indonesia, and Thailand, MTV Asia Online has commissioned reporters to cover local concerts and events. The new site launches with a range of advertising sponsorship, including principle sponsor Kenzo Parfums, and associate sponsors Mitsubishi Motors Corporation, and Smint, S.A. Chupa Chups.