Includes terminology, basic script writing, editing and producing commercials, public service announcements, and newscasting in a studio setting. Surveys the role and effects of the broadcasting and cable industry. Emphasizes historical development, media regulations, terminology, programming, and career opportunities. An introduction to multi-camera production. Includes terminology, conceptualization, basic script writing, audio board operations, and lighting in a studio setting.
Field projects provide actual production and post-production experience.
Concentration on projects using type as the primary and secondary elements for their aesthetic and communicative aspects. Instruction on Macintosh computer in Adobe Illustrator and Adobe Photoshop software. The student will design, layout, and create the art and copy for files and hard copy for prepress publications using Macintosh microcomputers. Practical problems in use of equipment and process of black and white photography. For desktop publishing graphic design majors.