In marketing we study those issues, and others as well. In the final analysis, a firm's success or failure depends on the success of its marketing program. This doesn't mean that the other functional areas aren't important. It merely reflects the fact that a firm won't have much need for accountants, finance people, production managers, and so on if it can't successfully meet customers' need and sell its products. There is a place in business marketing for many college graduates.
Positions range from entry-level slots at fast food restaurants to senior executive ranks.
Many marketing executives become presidents or chairs of the board, and those with training in marketing also do well in starting their own businesses. Marketing supplies about 50 percent of the executives who achieve the ranks of senior management. Starting salaries compare favorably with those in other fields. The American Almanac of Jobs and Salaries ranks the median income of marketers number 10 in a list of 125 professions. Dr. Arturo Vasquez, Rm.