Hair conditioners may be sampled on screen, ordered by phone, and delivered at your doorstep by messenger services. The object's answer is to deliver truckloads full of flashy gowns, electronic gadgets and porn movies to the interactivist's home. Teleshopping's educational objective is to make the viewers realize that to switch on the television is to leave the home. Telephonic consciousness must be transported to the TV medium. An impulse buy in a shop is still an act of relative individuality.
Narcotics enhance our understanding of the nature of media power.
They do not produce new inner images, but offer control over the complete old external image package. A fact that is hard to accept for the media persons who thought of themselves as situated at the heart of the power disposition centered around technogical images, but which considerably increases the silent majorities' joy of living. What remains for the intellectuals, having only just conquered their own alcoholism, is deconstruction sports. The media designers are well aware of this, laying their traps for every conceivable cultural-critical viewpoint. Many representatives of the theoretical classes have already defected to the other side of images, taking great satisfaction in the maelstrom of interpretations they evoke and manipulate.