Other Media a. A growing area of advertising is at the point of purchase , meaning the store or restaurant at which the customer actually buys the product. Interest is also growing in place-based media , ad locations away from home that are ideal for reaching certain narrowly defined target audiences. Making Media Decisions a. Deciding which media to use is both an art and a science.
Many marketers hire experts to handle it.
The number of media choices helps marketers reach narrowly defined target audiences. G. Producing Advertising 1. For producing print advertising, the art and copy are combined into a finished page and then into film for distribution to the printer that will reproduce the final ad. For television advertising, production starts with a storyboard , a layout of every major scene in the commercial, and a script of the words. With radio, you either supply each station with a script for announcers to read or tape the commercial and send out the finished cassettes.