CBA members wish to regain public confidence in the profession. The challenge for the organized Bar is to improve both the way lawyers are perceived and the way in which the lawyer-client relationship operates. The LCI takes a multi-phased approach to this challenge. The LCI, although presented in four parts, is meant to proceed as a unified whole, although time lines for different aspects of the initiative will vary. Here are the four key elements of the program.
Good service produces a good image.
Lawyers exist to help their clients navigate their way through our increasingly complex legal system and to achieve their goals, both personal and law-related. But little attention is paid during lawyers' training to the methods and manner in which clients should be assisted. Hence, many lawyers are forced to learn on the run, or to pick up advice where they can from helpful yet busy colleagues. Starting with the Client Care Kit, titled Seven Keys to Great Client Service , and continuing through articles, tip lists, links to information on the Web and other features, we will provide lawyers the tools they need to construct relationships with clients that stand the test of time. Media relations Too often, members of the Canadian media do not fully appreciate all the diverse aspects of the legal system in our society.