There are also great strides to be made in encouraging greater m-commerce adoption. By contrast, the average US consumer will surf the Internet for 31 minutes per session on a fixed line connection. Japanese users are much more focused on communication and entertainment applications and significantly less frustrated than users elsewhere. German users list an online bank as one of that country's leading brands, reflecting the broad in-roads wireless banking has made in Germany. French users seem especially skeptical about WAP services.
Penetration rates are lower and dissatisfaction rates are very high.
These attitudes may be a result of the positive experience the French have had with Minitel, which has also taken the blame for slow adoption of the wired Internet in France. Swedish users, who are more technologically adept with their handsets than users in other countries, are more likely to change their pre-set portals. Since WAP-enabled phones in Australia are much more expensive than other phones, most Australian subscribers are affluent professional users. Australians eagerly anticipate new services that will allow them to save time and manage their communications needs when they are traveling. They are also not willing to pay high subscriber fees or accept untargeted push advertising.