Proactive people prioritize everything. If you want to know how a person spends his money examine his checkbook. If you want to know how someone manages his time, look at his calendar. Focus on what's important rather than reacting to what's urgent. It's your time, use it wisely.
R is for results.
The true measure of effort is in the results. Sales success is measured by achievement rather than hard work. Develop a list of critical measurements for your business. Review it frequently. Make adjustments when necessary.