Seven-inches may not be the only democratic medium left since the decline of AM radio, but it allows for the most creativity. Each seven-inch mirrors a band's personality. Along with two or three songs, those lucky enough might receive mail-order catalogues, esoteric band photos, stickers, decals or important secret messages from group members. Like Star Wars action figures, each record comes with its own history, mystique and language. Though the harsh underground offers little cuteness, some bands can't resist temptation.
People take the time to make it pretty.
Beyond Toomey's copied skulls, bands win over skeptics with their sound.