People think they show how much they care by giving presents.
There are gifts given by each person to show the gift givers belief in raising a child. Gifts that seem to be the most popular can be ones of technological sophistication. It is important to separate the gift from the giver, and make your own judgement on what the present will convey or create for your baby. It is a big business. Big buisiness dictates lots of things including the needs of a society.