The example contained in the following set of slides illustrates some of the possibilities in the approach. In the first slide, you can see represented groups, organizations, which might be of interest to any organization, or company as in this case. In the second slide, putting a recent example into the picture, the case of a biotechnology company experimenting with genetic modification of crops, you could envision relationships that might develop around the company. In this slide the company is subject to pressure group interest, aware of relations with government, the media and the community. The third slide represents a managed and ideal set of relationships, where important stakeholders, such as employees, investors and partners are 'on side' and supporting the company as it pursues its objectives.
Pressure groups are less influential, and government and the media are neutral.
In the last slide, the company is threatened by pressure group action, by media interest and government intervention, while important groups such as employees and shareholders are less inclined to provide support. These static slides begin to illustrate the technique of visualization. Developed software allows the user to go behind the visualization to examine data or notes that support the observations represented in the visualization, or to see numbers that measure the variables set out in the visualization. This software will be demonstrated during the presentation. The approach of visualization is attracting increasing interest.