Better addresses mean better delivery efficiency and better appearance of the piece.
Information well addressed is more likely to be read.
Through the use of computerized mailing lists, deliverability, appearance, and postal costs can all be optimized. From these lists, we can prepare envelopes or labels on demand. Since envelope or label preparation must be an automated process to obtain postal discounts, the use of this system can both save postage and speed the delivery process. A US Postal Service approved CD-Rom containing all deliverable addresses in the US is used to check the addresses before printing, thereby obtaining significantly lower postage rates. Lists can be sent to the Mail Center via hard copy or diskette, but the latter is much more efficient.