For small businesses and professional practices, the smaller directories often offer the biggest bang for the Internet marketing buck. Some search engines charge by the click rather than a flat fee. These can also generate good results for small professional firms, especially at the beginning of your marketing campaign when you haven't yet obtained a listing on many search engines. Use PR to promote the site. Contact local or trade publications whose readership might have an interest in your Web site.
Editors are often hungry for reports on new and interesting Web sites.
Stay focused on the goal. As more and more people use the Internet to conduct research on buying decisions, an increasing number of people will be searching for what you have to offer. Make it easy for them to find you and watch your number of legitimate inquiries soar. Web Marketing Resources I recently ran across two Web sites that offer a wealth of ideas and information related to Internet marketing issues. I highly recommend both.