Tourism related establishments are interested in additional expenditures of TOT on marketing, however, jurisdictions question the return on investment of additional taxes dollars in marketing. While people seeking work are abundant, the businesses reports that the workforce has poor customer service skills and low level of knowledge about Humboldt County activities for tourists. Insurance costs are high for small tour and attraction operators. Relationships with park systems are not conducive to collaborative planning and maximizing opportunities for tourism. Permitting is onerous.
Revenue sharing makes profitability difficult in a small scale operation.
Interpretation of rules and regulations is inconsistent between agencies. The image of Humboldt County to the outside world needs improvement. National publicity does not always highlight the positives and guidebooks are known to have erroneous information. Much of Humboldt County is not tourism pedestrian friendly. Quality web sites that are well linked throughout the county will be a must to compete for dollars.