Ideas are developed over several days and filming completed in one day. This semester the spots will air in September at Detroit's State Theatre. After graduation, students may participate in summer internships at local radio and television stations. I was able to write my own script and learned how to market my PSA by considering my target audience. Instead, they learned how to operate equipment.
Production is harder than it appears.
It involves a lot of work and creativity. I put myself in the director's shoes and try to tell how many cuts were taken and look at what type of lighting was used. I look for ways to improve the commercial. We've had many success stories. Valerie D. Lockhart is a Detroit free-lance writer.