Creativity and an open mind are the first steps to success. No question or conversation around marketing is wasted. Be open to what pops up. If you let someone else do your marketing, you're letting someone else make your money. The less hands the product passes thru before reaching the end consumer, the more left over for you.
Marketing begins before the first seed hits the ground or hoof hits the pasture.
Look at changing lifestyles in your area and beyond. You're selling yourself and your farm, as well as your product. Do what it takes to make you and your product stand out from the crowd. Educate your customers. There's no clear path to success.