The information is packaged in CD-ROMs, with each disk holding data on 110 miles of residential streets. Such data will be useful to individuals, real estate agents, and insurance companies, Geospan believes. The bad news Despite the new opportunities electronic commerce offers, it is not without challenges, warns Hanson. Congestion remains the most difficult issue for marketers on the Internet. Worse, it can erode customer confidence in corporate services or the ability to deliver.
Pricing is also a bugaboo.
Information sellers are still pondering whether they should bundle specific services or charge a flat fee. So far, individuals prefer a flat fee. People don't want surprises. They'd rather pay more and know what the fee will be. Many traditional retailers are also struggling with pricing.