It's time to lay down our arms and and start building new conceptual machines. George Lakoff will speak at PC Forum next week. I hope he helps impart some mass to one or more new metaphorical flywheels. Because we need to start telling sane and accurate stories about our businesses and our markets. If we don't, we'll go on shooting at each other for no good reason.
Links Here are a few links into the worlds of metaphor and cognitive science.
The University of Oregon Metaphor Center , which has piles of other links. A good place to start. The Conceptual Metaphor Home Page , UC-Berkeley's massive list of metaphor names, source domains and target domains. Oddly, neither business nor markets can be found on any of the three lists. Let's get them in there.