Process goals are the means by which you achieve the outcome goals. If playing on streetcorners is your goal extensive routine rehearsals might not be necessary. If you only want to play locally, contacting regional press outlets might be overkill. Take time to, in detail, outline the specific steps necessary to make the outcome goals a reality. Taking time to talk about the outcome and process goals is essential to making them come true.
Meetings become deadly when participants ramble from topic to topic.
This does not often result in good decision making. Take time to let everyone have some input into the topic list. You may even want to use a white board or a piece of paper to keep track of the subjects. If you don't get to each issue, you have a starting point for the next meeting. Otherwise they can drag on for ever and ever.