I know why you might do one thing over the other. Your job is to conduct an analysis that demonstrates to me that you understand why you would choose one angle over the other. Pitch Letter Pitch Letters are used to attract attention to an event or activity. Pitch letters are not the same as news releases. They are creative as well as strategic.
News releases report newsworthy events, people, processes, etc.
Opening sentence creates interest in the topic and your client. Statements are accurate, and realistic. Several story angles are presented. Grammar, syntax, spelling, and punctuation are correct. Final sentence anchors your claim that your ideas are newsworthy.