You are on the path of being a successful goal setter. The fourth step is to start using the right words each and every day. Words are strong and influence how we act. Some people use language to describe the lives they lead. You can tell where people are going by listening to their language.
Owners are busy.
Owners see what they can get from a situation. Should means that you will very likely never do the action, unless you are forced to. And then, you won't do a good job at it. It is a frame of mind. Picture being swamped.