But old mindsets stop most entrepreneurs from grabbing marketing success. It's time to forget fancy pie charts and Madison Avenue budgets. According to mega-selling marketing guru Jay Conrad Levinson, marketing has gone guerrilla. It's a street fight to win customers by finding clever, convenient, appealing ways to fill their needs. In that spirit, we set out to find 10 key marketing strategies for your start-up.
Playboy centerfold each one an expert at knowing exactly what customers want.
Mind you, the techniques we discovered aren't exactly your father's marketing plan. But today's businesses aren't your father's, either. Nick D'Alto is director of IEG, a nonprofit firm that helps people create new, sexy businesses and start new careers. Inc. All rights reserved.