Now I'm not going to go into a long discussion of what their stats say about who is using what, and I'm not here to get into an argument on sample skew or methodology. Heck, you can go make up your own mind about that. What I want to discuss today is data and how the finding, collecting, mining, and refining of it in the future may completely change the paradigm of web marketing and advertising. One thing that's become clear over the past year is how the web population is starting to look more and more like the mainstream, offline audience. Fifty-one percent of those going online are over 35.
Half have a high-school education or even less.
The information superhighway is starting to look more and more like Main Street. If there's one thing that StatMarket proves to us, it's that computers are very good at collecting data. Day in and day out, hour by hour, those StatMarket hit counters sit there and collect information on users. Just check your server logs some time. Sure, we had market data to look at, but often that was too late to do any quick maneuvering, and it only told the story about the people that bought, not those that didn't.