Others just call it a good time. If all goes well, you'll get valuable publicity, leading to new customers, more revenue and bigger profits. Your employees and the community benefit from the novelty, information and opportunities you provide. And if you make it a charity event, the whole world's a better place. Unless disaster strikes.
Nobody remembers to buy toilet paper.
There's a freak hailstorm. Or the only people who show up are your son, his parole officer and an animal-rights group protesting the pony rides. In Part 1 we discussed preparations for a successful gathering. An essential factor was drawing the desired guests. For best results, everyone should leave with at least a token gift, a smile and the strong likelihood of not getting food poisoning.