Marcom needs to take advantage of this fact, both within the company, and between the company and the conversations that constitute its markets. Without groupware you get gropeware. In fact, your company will be no more effective than its collaborative platform. Now they're good for a lot more than money. There is no strength in isolation .
Ivory towers are the last refuge of the clueless.
Relationships matter . More sales are becoming marriages, and fewer are one-night stands. Service is everything . If you can't service your customers, they'll find suppliers who will. Branding requires substance as well as style .