A 0 indicates no impact or mixed impacts. Equity Impacts TDM marketing can help increase equity by increasing public knowledge and acceptance of transportation alternatives, and creating more effective TDM programs. Actual equity impacts vary depending on circumstances and program design. Table 3 Equity Summary Criteria Rating Comments Treats everybody equally. Generally benefits all groups.
Individuals bear the costs they impose.
Progressive with respect to income. 2 Can improve travel choice and reduce stigma associated with alternative modes. Benefits transportation disadvantaged. 2 Can improve travel choice and reduce stigma associated with alternative modes. No significant impact.