Now Gap is working the comeback circuit. Advertising has picked up and is once again bold and daring, if not as compelling as past campaigns. Expansion is slowing. The company is now focusing most of its growth efforts on Old Navy and Gap International. The cut-price merchandise of Old Navy may have the broadest consumer appeal, particularly in a down economy, and the focus is likely a wise move for the company.
Gap has yet to right the ship, and the damage has been shown to be serious.
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