It's so easy. Empathize with consumers who need your help. Remember, you are a consumer too. Consider this, and then you can apply the platinum rule. It is also one of the biggest secrets in sales.
People only buy from people who they trust and people only trust people who are like themselves.
Apply the platinum rule today in all walks of life. Put yourself in the consumer's shoes. Treat them the way they want to be treated. Focus on where they're coming from. Let customers know that you are the problem solver with the answers.