He likened the manufacture of the containers to making waffles, explaining that the starch is extracted from kernels and mixed into water with ground straw. The resulting batter is then poured into a mold and baked. With the resulting product, the fiber serves as the insulating filler and the starch as glue to hold the fiber together. Assuming further testing is successful, the wheat clamshells could hit the market in two or three years. Further, some 25 percent of survey respondents reported eating salty snacks on a daily basis.
Original versions are full flavor.
The current dietary trend of moderation rather than abstinence has also sent consumers back to originals. Surprisingly, potato chips and pretzels took a back seat to microwave popcorn and pork rinds between 1995 to 1999, with the latter two groups comprising the fastest growing segments of the snack food market. The study indicates that microwave popcorn has emerged as a favorite of dieters looking for low-calorie indulgences, while pork rinds appeal to consumers on low carbohydrate diets. It notes that the major target of snack foods are kids, due to their propensity to eat snack foods on a regular basis. In an effort to retain these customers for life, companies direct the majority of their advertising and promotion toward them.