From commercial photography shoots to professional driver training, roller blading to motocross races, swap meets to car shows, go kart races to Holiday light shows, PIR has over four hundred event days each year. PIR events will be attended by over 20,000 competitors and 400,000 spectators. The Racetrack is an active bidder for television commercial usage, commercial photography, and is used by auto manufactures for new car demonstrations and testing. Every year track events bring between 30 and 35 million dollars into the Portland business community. Because of the popularity of PIR, there are between 35 and 40 race-related businesses in the Portland area that derive a portion or all of their revenues because of events at the raceway.
Revenues generated by spectator events subsidize the smaller events.
PIR has a professional driving school on site - Pro Drive. They provide Driver Safety and Advance Driver Safety classes using their skid cars.