Her eyes, like mine, generally cross after the first 10 sites, while he happily clicks away even after she has gone to bed. How men and women view technology explains a lot about how they use it, said Ekaterina Walsh, an analyst with Forrester Research Inc., a technology-related research firm. That helps explain why the percentage of women online in the United States, at 41 percent, is less than men, at 49 percent, according to Forrester. Information, please, and make it snappy When online, women tend to be loyal in their usage patterns, according to Melissa Moss, president and CEO of Women's Consumer Network. That kind of loyalty is what business owners like Moss want to capitalize on.
Men are likely to do more browsing in the Internet as a whole.
Women make an estimated 70 percent or more of all household purchases, according to some market analysts. Moss and others say it is that figure that is driving women to the Internet. She is right about that in my house. I even recently ordered furniture online. It included shipping as a promotional deal, so it made my purchase a better value than what I had seen in the Sunday papers.