Rolling Billboard A form of outdoor advertising consisting of a truck that can electronically produce digital messages on its exterior or that carries a printed billboard on its exterior. A media research report showing advertising expenditure data for trade publications. In broadcast, the running of commercials at different times each day within the time period ordered. Rotator A broadcast commercial in a Rotation. An option for purchasing painted bulletins whereby the display face is periodically rotated to new locations, as opposed to a Permanent Bulletin.
Paper is run through a rotary press that prints both sides of the paper at the same time.
See Letterpress, Lithography, Offset. Also commonly used to describe any form of newspaper advertising. A tactic used in broadcast media whereby commercials are scheduled throughout the day and night at the discretion of the station or network, as opposed to time periods or programs designated by the advertiser. Runs The number of times a program can be telecast over a specific period of time, according to the arrangement made between a program producer or syndicator and a broadcaster. Russell Hall See Hall Magazine Report .