They like to have what's new. More importantly, they like to have the things that are just for them. They're easy to reach. Their second most important source is their friends. You can also reach them economically in their own magazines, and they're spending increasingly more time on the web.
Moms buy what kids want.
Call it the nag factor, call it guilt, but the combination of single parent households and dual income families have put the kids in a power position where the family bank account is concerned. There are kid marketing specialists at Small Talk to help you. We've got the experience and a successful track record. We can reduce your risks and increase your prospect for winning.