The demands that are being placed on servers with more online users coming on every day as well as the deployments of broadband technologies that place greater demands on Web servers. Looking at routing architectures, and this is an interesting one that goes back away in history about, you know, hot potato routing and how architectures or routing configurations are based more on economics rather than performance, and then bottlenecks and congestion. All of these factors create problems for performance for Web sites. The first three rules of retail in business are location, location, location. Well, for online sites that location equates to performance, so the first three rules of an e-commerce site, or the first three rules of an online site are, performance, performance, performance.
Performance is a fundamental differentiater in today's Web space.
Performance differentiation, the importance of an online presence today is more critical than ever in the past. That's one of the basic assumptions. Web site performance, there's been a lot of studies done, several studies have been done that take a look at the eight second to 12-second rule. Some of the areas that there are some differentiations in are the types of content that Web sites are putting on their sites. Some of the increases that we've seen from our respondents and our research have been in different dynamic types of data or dynamic content and also the use of or deployment of latency sensitive content types such as streaming, real audio or audio and video.