Students study topics of interest not offered as regular courses. Courses in topics of special interest to faculty members and students are offered from time to time. For complete course descriptions, students are directed to the Schedule of Classes, available in the Registrar s Office. An introduction to the legal system, with emphasis on the law as it affects business relationships. Historical, social and moral factors are examined in an attempt to convey the dynamic nature of legal rules.
Emphasis is on the role of marketing in the organization.
Major topics include market segmentation, market targeting, product positioning, and the marketing mix. This introductory course is required of all business students and should be the initial business course for business majors. The student is introduced to basic concepts in management such as leadership, motivation, decision-making,teams, quality management, and business technology. The course examines the management functions of planning, organizing, staffing, leading, and controlling, and various theories of management. A study of statistical methods used for business decisions.