It could also reflect that participants simply thought it was good. Since this experiment's real purpose was to find the connection between cost and taste, the next step was to adjust subjective preference points by objective cost. It is safe to say that none of our testers would have confessed respect for Busch, Milwaukee's Best, or Schmidt's before the contest began. A dollar spent on Busch gets you three times the impressiveness of a dollar spent in Grolsch, useful information when planning a party. But the magic of statistics lets us see the larger trends.
Further study is needed.
Don't serve Grolsch unless you know people will consider it exotic, or unless you've invited me. Apart from Sam Adams and Grolsch, the tasters really had trouble telling one beer from another . The evidence suggests other implications about specific beers. But the main implication, and the most useful consumer news from this study, is a radically simplified buying philosophy for lager beers. Buy Busch at all other times, since it gives them the maximum taste and social influence per dollar invested.