Use new technologies. The addition of a Time and Temperature display or an Electronic Variable Message Center can make your business a landmark in your community. With today's technology, signs are becoming more effective at delivering their owner's messages while also becoming more cost effective. The new electronic message centers allow you to change the message on your sign as easily as you change your mind. Appeal to impulse buyers.
Many owners mistakenly think of a sign as merely a device that identifies the business.
People see, shop and buy. If a sign is ineffective, it can actually cost the business owner more in lost sales than the entire cost of a good sign. Aesthetics and suitability. Your sign must be attractive and appropriate for your type of business. Keep it near the viewer.