The Collingwood triathlon has been a success since its first year, and is continuing to grow each year. Most of the participating sponsors continue to support the event as it enters into its tenth year with enthusiasm. The attached pages visually illustrates the quality and scope of the event and provide support to the value of sponsorship involvement. The race organizers have long term plans for the event to grow each year with an ultimate view to national and world status. This growth and recognition for the Collingwood Triathlon is already starting to show.
Research states that the triathlon participant is u-market.
From a demographic standpoint they are younger with middle to upper incomes. In addition, they are active people who like sports and outdoors and are more likely to try new products. The Collingwood Triathlon will be a fun weekend of activity for family and participants. There is always something exciting to watch. While athletes are out on the road spectators can shop in downtown Collingwood or may browse the vendor booths at the event.