The framework for this ongoing development process relies on a new measurement concept known as the triple bottom line, first created by environmental author John Elkington and further refined by the World Resources Institute. These elements provide manufacturers with a blueprint to follow for becoming truly sustainable companies. For you, the designer, the triple bottom line offers you the most complete scale available for measuring the sustainable performance of your suppliers. The Three Elements of the Triple Bottom Line Social Equity Nothing happens without people. Or, to put it another way, everything happens because of people.
Ethical standards are important in driving environmental sustainability in a positive direction.
A company culture that treats its employees with respect, dignity and concern will be rewarded with employees who have an entrepreneurial spirit and are able to demonstrate human ingenuity. This human ingenuity, in turn, will inspire innovation and ultimately help a company make faster progress in environmental sustainability. For over five years, we relied on the creativity and determination of our employees to develop a product in a closed-loop recycling system that professionals in the industry said could not be achieved. Today, that product is installed in Fortune 500 companies, government organizations, and other facilities worldwide. But, in keeping with the spirit of the triple bottom line, we didn't make teaming up with employees our only step in sustainable development.