I see light in this new decade. Researchers tell us there will be an increase in traditional-age college students. We have experienced the largest T.A.P. increase in years. Our delivery systems still have their problems, but we are more comfortable with solving them than ever before. But we will need to find new ways of working in this visual, fast-paced, technological world.
Enrollment management is here to say.
Whether you report to an enrollment manager or are part of a team on your campus, all of us will agree that the data gathering and assessment we have done in the past few years will be in even more demand. Computers and mainframe systems have enabled us to gather more data and to target those students who would best fit our institutions. If we are to be seen as major players on our campuses, we will need these skills. These schools serve a purpose in our society and cannot be forgotten. They have unique issues and concerns, and we as an organization need to hear our colleagues and be there for them.