Already, even though there are at least hundreds of thousands of web sites, probably millions, maybe tens of millions, hits are distributed in a highly uneven fashion. A relatively small proportion of the sites get most of the traffic. Apparently, even the people who developed it aren't looking at it. Many large corporations have spent a great deal of money on web sites and have been disappointed with the modest response. In part, I think this is because many organizations really haven't thought through what the web is and what it isn't, and also what their own objectives are.
Many corporate sites are basically just brochures.
The web is simply a distribution and navigational system, and that's all it is. This means that all of the factors that ordinarily determine communication or business success remain to be dealt with, and that's nearly all of them. Most of the communication fundamentals are the same for the Internet as for conventional media. Former Stanford computer science professor Jim Clark was on television recently. He said that when people ask how one can make money on the Internet, they're really asking the wrong question.