I learned a lot about marketing language and practices. I know it will enhance my career path. Rooted in the classic approach to marketing products, this course presents how marketing as a business discipline is increasingly important to the success of any organization.
Participants actively create a strategic marketing plan for a product or service of their choice.
Students must purchase required textbook prior to first class meeting. Click here for ordering information. Mr. Moon's years as a marketing professional with financial institutions and advertising agencies include experience in advertising campaign development, product development, public relations, marketing research, and strategic planning. 6550 Hollister Ave. Mr. Skopp is a truly dynamic, intelligent, and well-versed marketer.