They definitely read the magazine from front to back and take note of everything that is in there. I always look at the best, the most delicious things. Each year advertisers spend millions and millions of dollars trying to get you to buy their stuff. Advertisers have to do their homework to catch kids, or anyone. It's called market research.
Market research is a way for big companies and advertising agencies to stay in touch with consumers.
When they do market research they are trying to find out what these people think of their products or their advertisements. They also are finding out how they can best improve or sell them. It is all about strategy. Philippa Dougall's job as a market researcher is to find out the best sales strategy. Today she is doing some work for Anne de Silva.