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Many plasma displays suffer from insufficient peak brightness in dark scenes.
Our unique Plasma ABI automatically increases the number of discharge cycles to achieve a dramatic improvement in peak brightness. By arranging the red, blue and green cells that control color reproduction in an asymmetrical fashion, Panasonic has dramatically improved the light-emitting balance of these primary colors. And to enhance brightness and contrast, we've improved the cell wall structure and use new fluorescent materials with superior light-emission characteristics. Together, these technologies achieve an entirely new level of plasma display performance with deep blacks, brilliant whites and dramatic color reproduction. Such a high contrast ratio is possible due to the unique design and engineering qualities of Panasonic plasma products.