But, in the life cycle of owning a business, many owners become complacent slowly over a period of years. Somewhere along the road to success, a number lose that attribute. A plateau is reached where many feel that now that I have it, I'm going to keep it. The problem is that in this ever more fluid business world, the risk of getting passed by gets higher and higher. Others now almost surely will do those things you forget, and eventually will steal your business.
Procrastination sets in.
Owners begin to wait for outside influences to change, when they ignored these earlier on and did the right things. They now look to others to make decisions. Tomorrow is soon enough, when, in the beginning, it got done today. No action becomes more accommodating to their current lifestyle rather than making that tough decision today they really know they need to make. Where owners fought for everything in the beginning, the struggle becomes too much trouble.