The business driver that lies behind intelligent push is the recognition of the multi-leveled importance of the subscriber. End users want access to timely, personalized information. Intelligently pushing relevant information to the right person at the right time puts these carriers in a position to grab large chunks of market share.
Many industry analysts emphasize the commercial importance of the wireless infrastructure market.
Goldman Sachs expects the wireless software infrastructure market to top five billion dollars by 2003. Clearly, there exists significant demand for the kind of software that will help carriers win new subscribers and keep their existing subscriber base more than satisfied. Veteran third-party observers of the wireless scene recognize the problem and also know when a legitimate solution presents itself. Chief among those obstacles are the limited bandwidth of 2G networks, small screen size and weak interfaces. Intelligent push provides carriers with a highly valuable and leveragable tool for turning messages into money.