See copyright information at end of message. Whether you call it media advocacy, marketing and communications, or public relations, getting media attention for your cause can be helpful. It's one way of letting people know your organization exists.
Policy makers pay more attention to issues that make the news.
Some may even be persuaded to get involved with an issue because of its potential for generating media exposure. If your organization is supported by members, media attention tells them that you're effective, and may even help bring new members in. Technology isn't going to replace your existing media efforts, but it's a low-cost way of expanding and enhancing what you're already doing. In this issue of NetAction Notes, we offer some tips for using technology to expand and enhance an organization's marketing and communications. Put it in or very near the first screen visitors see when they visit your site.