Most companies approach electronic commerce as if all there is to it is having a web page with the ability to take credit cards. This is one way to approach electronic commerce. Unfortunately, most of the people who have tried it have found that it isn't the instant gold mine they had anticipated. A better approach to electronic commerce is to follow a defined plan of action to make sure that your electronic commerce foray gives you everything you wanted. Perhaps the most important part of the process of setting up electronic commerce is to define goals.
Most businesses think of electronic commerce as just another place to sell their product.
The main thing to realize in setting goals is that the Internet is a communication tool, not just a market. Inc. All rights reserved.