With time at a premium, men today value innovations that simplify their lives. A wardrobe that travels is convenient, suits the occasion, looks and feels fresh with minimal care, is an investment that pays off handsomely. Clothing style may signify different things on either side of the Atlantic, but men everywhere appreciate the difference of clothes that complement their vitality and sense of well-being.
Men also recognize the importance of brand for the quality it represents.
Today's man is reassessing his traditional relationship to women, to work, and to society, and therefore looking for new role models. Recent marketing studies suggest that European and American men are seeking a new perspective on work, family, health, sports, cars, technology, media and fashion. Significant style Giorgio Armani, eminence grigio of style, is known for his original and innovative designs. By creating the informal wardrobe, he has brought men's fashion into the mainstream.