Culture and its transmission through media are the future of warfare. Think about it. You spend trillions trying to exterminate people with an ideology different from your only to fail and get vilified in the process. However, if you crush their culture with tennis shoes and Baywatch , not only are you more effective, but you are likely to make money in the process. But, you'd be largely wrong.
Propaganda implies some controlling body using media for a specific information agenda.
We teach something more subtle, the manipulation of the entire media machine to alter entire people's perceptions in such a way that they don't even realize what has happened until their own culture has been completely replaced by one we prefer. However, we don't bother with silly things like ledgers and bottom lines, we've fighting for souls, and you can hardly place a value on those. Our students leave our department with a masterful understanding of how to create and manipulate media to rule the minds of all the little people. We like to think that we twist our students in a special way that's all our own. One of our graduates now happily running a tobacco company once said that future growth depends on capturing the seven to eleven year old market.