The marketing plan contains goals concerning selling strategies. All marketing alternatives need to be evaluated and appropriate strategies implemented. Any direct competition needs to be recognized and should be viewed as a source of information, observing what works and what fails. The marketing section can also include advertising and public relation activities. For example, if the product is contract hogs, advertising probably is not necessary, but if the product is replacement heifers, then advertising is essential.
Public relations are important for any business.
Public relations could be as simple as sponsoring a trophy at a local county fair to as in-depth as joining an organization and working on national issues. This section accounts for all the human and production resources. Job responsibilities are assigned and plans for emergencies are developed. Identify each person's strengths and weaknesses and determine how to maximize the resources for the business. This section will also identify how land and capital will be utilized to meet the goals and objectives of the business.