That impacted his thinking that bigger isn't always better. Starting at the top, Jay has made it affordable for Vermont-ers, and of course they cater to Quebec. Bolton is on the comeback trail. Then there's Smuggler's Notch. It has a strong following by being family-friendly.
People have a real sense of belonging there.
It's like every area has its own brand. That you don't really get a sense of the brand until you experience it, and then you discover whether the promise is real or not. We're all increasingly sensitive to bullshit promises. So at Smuggs, your family will have a great time whether or not the skiing and riding is the best in the world. Yeah, I think Sugarbush is looking at the promise of the Mad River Valley, and their ability to deliver on that experience.