The pendulum of popular culture has swung against the written word and towards the visual. Yet there is a subculture of freethinking people who starve for a different slice of bread than the corporate television giants slice up every night on the airwaves. They will forever look to the written word for their information meal. People want to know what's happening in their town as well as what happens in Washington. Television can't give it to them.
Newspapers still provide a critical news link to the world.
We do more features, we investigate'when TV doesn't and we still cover all the breaking news we can find. Yet only a handful of newspapers in the country are gaining circulation. As electronic circulation grows, so will online advertising, and therefore the need to have as many ads in the physical paper will diminish. And as the swooping growth curve of the Internet continues, electronic advertising will be the money mill that many are banking on it becoming. All of this will be copied, and imitated.