It is Important to standardize in the implementation space as well as in the language. This will provide the seamless user experience that is our goal. We don't mind individuals taking portions and passing it to others. We don't mind linking. Deep linking is a concern, if it is abusing our content.
Fair use is a grey area.
We don't currently have control once the content has been downloaded, though in some circumstances we would like to have it. Depending on what they do with the content, we can cut them off later.