Fortunately, improvement in communications and internal efficiencies are allowing fewer people to accomplish more. The chief reason behind a reorganization was to allow us to react more quickly on strategic issues. Perhaps the global initiative was sort of a wake-up call that made us realize we needed to be organized in such a way as to identify strategic issues more quickly and then respond more effectively to them. We changed the organization to improve communications from top to bottom. We now have an organization in which anyone can identify an issue, communicate it effectively, and they will get an audience with a body that can take action, whether it be one of our five policy committees or the executive committee.
Information is more likely now to move through the organization and get to a group for resolution.
Better communication will result in better consensus making, whether it is for major projects or more routine matters. Things will move faster. The reorganization also produced a new e-comm Policy Committee. The committee will ensure that the association is paying attention to e-commerce and communications at the highest levels of the association. It is so important to the industry, we cannot afford to do otherwise.