Data that has the appearance of information but is, in fact, noise or purposefully deceptive. By self-replication across populations and down the generations it is the basis for cultural evolution. When it spreads with exponential rapidity it becomes a paradigm shift. Competes with and complements genetic information in the guidance of behavior. A version of holographic reality.
Genetic information is read only.
A Gibsonian device, which strapped to the head will provide a completely realistic sensory experience. A merchandising device used by Microsoft to scare competitors away from certain projects.