Individual depth interviewing is also particularly appropriate for early stages of development but also suitable for others. We always conduct these in places with on-line facilities, such as Cybercafes, as much can be learnt by accompanied surfing. Often only by watching people try to navigate web sites and seeing their reactions can a real in depth understanding of a web site be obtained. Quantitative research can also be useful in web site evaluation both pre and post launch. You can do a quantitative pre test on a web site much like you can with a TV advert.
Quantitative research can also be useful in web site evaluation both pre and post launch.
You can do a quantitative pre test on a web site much like you can with a TV advert. We have developed some standard scales to obtain these ratings on, and a key one is clearly whether you would consider going back there or recommend others to visit it. Note though that these quantitative surveys are also good diagnostically. Open ended questions collected via the Internet can be very in spite of their self completion nature. No annoying flashing things.