You can set prices to sell a higher number or dollar amount of products, or to achieve a higher market share. D. Pricing for Competitive Advantage 1. This is one of the most common marketing objectives. You can adjust your prices to match or beat competitors' prices, neutralizing their advantage. E. Pricing for Positioning 1.
Price helps customers form a particular impression of a product or a marketer.
You can also position each product in your line by linking its price to a particular level of quality. F. Pricing for Social Goals 1. Nonprofits use pricing to achieve social goals. Government agencies use price to recoup some or all of their operating costs while delivering needed services. Charities and other nongovernment organizations use pricing to cover their costs where possible and to raise money for their activities.