Animated GIF banners. Animation catches the user s attention, and may provide more information than a static banner. Interactive Java and Shockwave banners. These banners can let the users interact with the advertisement to enter information, perform a function, or be entertained. An electronic newsletter is a highly used and very effective marketing tool.
People often sign up for it, in contrast with many other forms of advertising.
The bank can sell ad space on a popular newsletter to non-competing companies in the community. Reciprocal link opportunities. Community banks benefit from alliances. Reciprocal link arrangements are partner programs. The bank gets ad space on another company s Web site in exchange for an ad on the bank s Web site.