See Usability, below . Dramatic experience - surprise people after first creating and building the expectation that a surprise will occur. The Internet offers unique opportunities to create interaction between people at work and at home. For some people this can be so rewarding, that they choose to spend hours every day interacting with friends, family and even complete strangers. It can be particularly effective to combine two or more of these areas.
News services rely heavily on anger, fear and pity.
With careful headlines or sound bites they capture attention, after which people remain sufficiently long to satisfy their curiosity. The film industry and novel-writers combines elements from two or more emotional themes. The two common strategies is to create sympathy with the key character at the start the story, and then to perform two or more cycles of inciting concern, deepening, then resolving. The writers are skilled at knowing the attention span of audiences. Web-sites start by mimicking these industries, then extend them to include Internet features such as Participation and Ancillary Learning.