Conveying tone is difficult on a web page. Consider your audience in areas of content, layout, modem speed, and browser capability. Keep pages short. Organize your information - too much info on a page is not good. Organize important links on a page.
Frames are useful, but tricky to implement.
Imagemaps should be small and acompanied by text links. Use tables to format your page, but don't nest tables within table. Here are a few site design tips - Plan and organize your site before you begin, if possible. Find a good page and site editing package to create and maintain your site. Keep all your frequently used images in one location.