Editorial pieces are standard 500 words with 5 images. This will ensure that each sponsored feature will be viewed by at least 20,000 unique visitors in a year. Rates for sponsored features are available on request. To sponsor a subject in the National pages of the site such as Travel and Tourism or Genealogy, these rates are available on request. Is the number of times that an ad banner is downloaded and presumably seen by visitors.
Impressions are the opportunity to view a creative.
A click occurs if the visitor clicks upon the creative which usually then brings the visitor into the advertisers web site or else onto a page detailing information on the advertiser. When a visitor clicks on an ad that is then recorded by a server. The pricing model in which advertisers pay per thousand impressions served. The most common internet pricing model. A domain is the main subdivision of Internet addresses.