Be sure to supply them with a stack of your match flyers, as well as put them on the mailing list for your club newsletter. If they are not yet a SASS Affiliated Gun Store, let us know, and we'll send them everything they need. As your club progresses, you can attract the interest of the local radio, print, and television media. Unlike other shooting sports, Cowboy Action Shooting can use the general public's affection for the nostalgic Old West to enhance its image and attract favorable coverage. A good relationship with the press is to be cultivated and treasured.
Most communities have public service announcements made by the local radio stations.
Similarly, one can request a listing in other travel, tourist, and auto club publications. Remember, most magazines have about a three month lead time before publication. The Cowboy Chronicle has come to be known as the publication relating to this sport. In addition to articles detailing all aspects of Cowboy Action Shooting, the last few pages of each issue list the affiliated club monthly and annual match schedules around the country. Tex, editor of The Cowboy Chronicle, has always been most helpful to those seeking publication of their club activities and shooting schedules.