Many of your competitors think their systems are just fine, and they're not about to change. But you know better. And you're about to increase your market share because of it. Overhead is slashed. Product lines are updated and improved.
Pricing is reviewed.
Sales and marketing activities are intensified. Before long, the aggressiveness starts to pay off in the form of more leads. Unfortunately, what often happens next is that a lot of good opportunities are wasted. A manageable trickle of inquiries becomes a steady stream, and the existing framework for fulfillment, qualification, and follow-up breaks down. For companies handling leads internally, a few hours per week no longer makes a dent.