But a lot of public health people think that if we give out coloring books on smoke detectors in the kindergartens it will somehow solve the problem. Another difference between public health and traffic safety concerns the time frame. There are some very sweeping visions in public health. That is a tremendous public health accomplishment. We don't find traffic safety people thinking much about 200 years from now.
Public health takes a long-term focus.
We can't do that in traffic safety. Many of the ways in which public health approaches injury prevention have roots in maternal and child health. That created a tremendous public health focus on children and youth. Motor vehicle injury is certainly a major killer of children. But if you look at the numbers and the rates, you realize that we need to focus more on youth.