We have to adapt to their ways. Mexican participants expect to see top officials not only from industry associations, but also from government ministries, at the opening. Show hours are later and often longer in Mexico. Exhibits were open because the attendees were there. That's when we get our best attendance.
Mexican participants are pleased that their schedules are accommodated.
In other areas, however, U.S. show organizers do well to break with tradition. For example, most Mexican exhibitions are open to the public, but apparently exhibitors wish it were otherwise. The Mexican exhibitors were ecstatic. Holding the event at a top hotel helps. People don't just walk into that hotel.