It helps you set and take small steps on the way to your bigger goals. At Greenpeace we treat campaigns as a journey. Plans are our guide to the route ahead in a dynamic and changing world. They also set out some of the obstacles we might face and how to overcome them. Knowing exactly what you want makes it easier to get it.
Planning reduces the chances of a nasty surprise as the campaign develops.
You'll avoid the disappointment of working on something you can't win. If you don't plan you can waste time or money on the wrong things. You can be sure you are trying to influence the right people in the right way at the right time. Planning Stages Identify the problem. Map the context in which your campaign will run.