During 1999-2000 season, we tripled that. Now, we hope to see it double this next season. We have no way of predicting how the credit card capability will increase our sales. But we are in this for the long run. We are taking the long view, not a short-sighted approach.
Patience is key.
It IS a large part of the compensation, as is the lifestyle the work provides us. Such things are priceless to us. Remember, we started this as a web storefront. That's where the money and emphasis goes. The attention to marketing and administrative management.