In addition to bringing life and energy to communications, color also can transmit information.
People react instinctively to color.
Because it is so powerful an ingredient in a design, color should be used with care. In the fourth installment in the Designer Series, Ben Truelove, a product designer for Microsoft's Home Imaging and Publishing products, looks at the effective use of color. Among Ben's recent work is the Format Gallery in the Microsoft Works Word Processor, a tool to make choosing fonts easy and fun. This article contains some of Ben's suggestions for using color effectively. When in doubt, print it out.