Time and again, many organizations, including the largest and most powerful in the world, have suffered tarnished reputations and tattered credibility because they mismanaged the PR aspects of problems or opportunities. On the other hand, the smartest individuals and institutions recognize what proper public relations can help accomplish. PR introduces your identity. Just as every business needs a thoughtful business plan, so, too, does every organization require fundamental literature that describes strengths, philosophy, products and benefits. Facilities booklets, product brochures, annual reports, biographical summaries, or a comprehensive website all serve as beneficial PR literature.
Every organization can benefit from publicity good publicity, that is.
Gaining media attention, like any other marketing discipline, requires a strategic focus on key media targets, followed by a sound implementation plan. Local media, in particular, are receptive to the announcement of new divisions, officers, products and locations. It makes sense for every organization, regardless of size or scope, to maintain positive relations with local and trade press. The media don't like fair weather friends. Rather, what gets an organization noticed over time is a steady concern for and correspondence with interested press.