I got online today and discovered that Mothers Who Think is now Life. Who Think stood out, stopped the new reader for a half-second, made the old reader feel part of something not quite mainstream.
Life is boring.
Who Think moniker. I find your reasons less than compelling. Life is a generic, soporific substitute, which, by the way, is already being used by another magazine. One thing it does NOT need is more outlets for more of the usual tired fluff about celebrities and fashion trends. I'm a mother, and I think.