The big challenge now is keeping pace with changes wrought in the Sitka economy, not only by the mill closure, but also with the explosion of the discount retail scene in Juneau. People are looking for more values, as evidenced by the ferries going to Juneau for Costco, Fred Meyer and Kmart. If we want to be retailers who are responsible, we have to get out of the cube and look at it through the consumers' eyes very, very closely. The list may include plain wrapped bread, a moderate quality hot-dog, orange juice, head lettuce and tomatoes for example. The twice-weekly barge has largely replaced air shipments, but Hames still relies on planes for farm fresh peaches, nectarines and other seasonal fruits.
Planes also help fill holes in stock in a hurry.
The store has an expanded bulk-food section, and customers occasionally clean the bins of candies and cereals. Rather than back down from its commitment to supply what the customer wants, Hames Corp. will often times fly in the relatively low-priced items. Community Commitment Roger says the full effect of the mill closure is still being measured and still has an impact on the town. He will specify only that his business has been hit hard. Many people in Sitka seem to act like nothing is wrong, but I know many businesses have been hit broadside.