The interview is the next best thing to seeing the CEO in person. For my purposes, an updated interview enables me to track where the CEO is in relation to the goals that he described in our past meeting. The report of the interview enables a CEO to get twice the bang for his efforts. Nothing replaces a meeting with the CEO of a company. CEOs who frequently meet with investors inevitably see the results in the activity of their stock.
Most institutional investors believe that management matters.
If the CEO can impress them with his vision and his ability to execute, they will buy the stock. While this may require a lot of time, the law of numbers will win a higher stock price. There is no easy answer on how best to foster liquidity. Obviously time must be spent on traditional means of spreading the word i.e. research reports and news releases. All things considered, the bottom line is that a successful CEO should be measured in part on this issue.