Accountability, green, accessible etc. Further information is next. Then comes the Kellogg's web site details. This allows associated marketing, feedback, customer response, product information, audience spotting and lots more of the marketing section of the syllabus. Then comes a carton number.
Royal approval comes next.
This is a wealth if information, not all of which Kelloggs will tell us about. Colour box and end Part of our customer recognition factors, branding and one of the P's. It's suprising how much business there is on a cereal packet.