Other companies can benefit from the principles they demonstrate. When they walk into dealerships, they are pounced on by salespeople. Atlantan Pete Ellis had been in the car business for years and had grown tired of the tactics and image. He thought there would be a better way. ABT allows a potential buyer to go to the Web site and enter the desired make, model and features wanted on a car.
Potential buyers can also enter their price range.
Then ABT delivers that information to dealers who have registered with their site so a quote can be delivered to the potential buyer. Most of the people using computers and checking on this service are in the upper-income demographic and have more disposable income. Use of the Web makes things easier for these customers, who can make purchases with less hassle and aggravation. Also effectively using the Web makes it easier for businesses to sell and service. The used car salesman knows he's lying.