She points out that NETL has learned several lessons from its involvement with the EM program. To rationally develop technologies and get them deployed, we have to understand what the end user needs, when they need it, and what their preferences are. This is getting easier. Another lesson from eight years of EM involvement is that a new technology needs to be a whole lot better than the baseline technology or fill a definite gap. Also, relationships matter, according to Bajura.
Relationships help build a commitment from the site personnel to deploy the technology product.