But, the spokesmodels don t say that on the county s new image ads. It s half what they used to pay for a quarterly newsletter that was distributed in the county s four newspapers. County pours money into public relations In doing television advertising, Jackson County is setting itself apart.
Most local cities stick strictly with informational newsletters.
With public relations, there s a perception it s trying to persuade people or pull wool over people s eyes. But, he said image advertising can be appropriate for some governing bodies. No other Oregon counties are running television advertisements right now, according Association of Oregon Counties communications officer Philip Bransford. He said the amount a county invests in public relations is based primarily on available funding. He said many counties rely on word of mouth because they can t afford anything more.