Don't delay, complaining that you haven't got the time or the tools to write one of these reports. If you have an idea, the background material, and the confidence that such a report will sell, then get n touch with someone who specializes in this kind of writing and have them put the finished product together for you. This will be a small investment indeed if you come up with something that has the potential of bringing in several thousand dollars per year for the next ten years or so. Remember, once you have a finished product, you simply continue making copies of your original and filling orders for as long as you wish to stay in business. You should also develop advertising circulars, a catalog, or a follow-up offer to send with every order you mail out.
Many people make the mistake of providing only a single product to customers.
After the initial sale, their entire line of products is depleted, blocking the way for future sales. You must capitalize on your customer base. In response to every inquiry to your advertising, you should have a prepared sales letter describing the item you're advertising, plus a catalog or flyer listing some of your other products. When you receive an order for the product you've featured in your direct mail efforts, include one of your product catalogs in the package with the customer's order. Copy the successful efforts of the major mail order houses.