Diversity is a frequently used word in the modern lexicon of business.
However, diversity is typically not the first word to come to mind when one thinks of the characteristics that make a company truly successful. Schlumberger Ltd. has long credited much of its success to a multicultural workforce that is the cornerstone of its creativity and a wellspring of technological innovation. In fact, for more than forty years diversity has been a vital component of its business strategy, allowing Schlumberger to create a broader understanding of the varied customer and cultural demands of the global market while providing the company with a more balanced view of the world and its challenges. Schlumberger believes that its diverse workforce creates a competitive advantage by bringing together talented people with different perspectives who constantly challenge each other's thinking, as well as the status quo. By sharing ideas with no cross-cultural boundaries, Schlumberger ultimately creates a positive environment that fosters both individual and organizational growth.