I have been here almost 14 years. I think it took me almost two years before I could open my own store here in Aliso Viejo. Yes it is very competitive. It is actually a difficult business and the location of your store is very important. I am lucky because I am close to a big grocery store that is open 24 hours a day.
Many customers stop by to buy coffee after they finished shopping.
This type of flavored coffee drinks has gained popularity the last few years. The coffee culture is changing, people does not want just regular coffee any more. I have my distributor in San Francisco. I found a good company that makes excellent coffee. The coffee I sell is not so dark roasted compared to some other coffee shops.