Whens , and Whos of implementing a Web site. The GAME Plan stands for Goals, Audience, Message, and Effectiveness. These four critical elements are mandatory for any company contemplating building a Web site. Their importance cannot be overstated because they will constitute the foundation on which the site will be built. Just like building a house, the foundation must be strong enough to support the house, AND allow for any future modifications or changes to the house without having to tear it down and rebuild it each time.
Planning is the first step and the one step that most organizations overlook in building a Web site.
Well, Quill Services has just been awarded the contract to rebuild the Web site for BC Transit. This is a very aggressive project, and includes developing an on-line database so bus riders can log onto the Internet and decide what bus to take to get to their destinations. This will be among the first of the Public Transport Web sites anywhere in the world that will have such a database search feature. Quill Services was selected out of a market of well over 100 Web companies from all over the Pacific Northwest. The determining factors were price and expertise.