And above all, says Maxmin, organizations must be patient, realizing that successful implementation takes much time and long-term effort. That is the thinking of many people when it comes to creativity. Many believe creativity is reserved for the artistic, the free thinker. Almost everyone can think creatively once they learn how. And many employees are learning how as creativity becomes an increasingly important function of quality management.
Research indicates innovation and creativity are essential to an organization's success.
For example, companies with superior long-term financial performance include innovation in their corporate values. But many people are reluctant to embrace creative thinking because it involves risk. And many more are simply unaware of the tools that can help leaders and managers think creatively. Skip the rules. Pretend the rules associated with a situation or process do not exist.