The answer, in corporate America, better be both. Businesses are jumping onto the Internet, but many find that the domain names, or Web addresses, that they want are already taken.
Domain names are much more than an address.
The recent volatility in high tech stocks has done little to change demand for domain names. Salvatore Cicero, editor of Domain Name News in Hartford, Conn., said that even if tech stocks have fallen in value, corporate leaders still believe the Internet represents the future when it comes to reaching consumers. And a good domain name is always going to bring traffic. The more consumers you have, the more business you're going to have,'' Cicero said. Domain names ''will continue to be incredibly important,'' he said.