Each television station is donating additional time to air the spots without charge. The campaign is purchasing 1,606 placements for the 30-second spots, and stations are donating 1,752 additional placements. The domestic violence advertisements will air a total of 3,358 times in the seven markets. The release of these television spots is a vital step in increasing public awareness and promoting prevention strategies that can alleviate the harmful health effects of domestic violence. The media is a powerful tool in our work to promote prevention, and we are delighted that the State is making such a significant commitment to help battered women.
Domestic violence is a significant problem in California and throughout the country.
A 1998 Commonwealth Fund study found that three million American women are physically abused by their husbands or boyfriends each year. Lieberman Research Inc. The new TV campaign consists of a total of 14 different spots. A couple lying in bed listens helplessly to sounds of an escalating fight in a neighbor's apartment. The husband reaches toward the night table, but instead of using the phone to call 911, he merely turns out the light. In a powerful animated short, a young dragon watches as his parents fight.