Surveys can measure the satisfaction produced by these contacts. Many factors contribute to the evaluation of staff, but making those who pay the fees happy ranks near the top. By adding a client satisfaction factor to the staff evaluation and compensation review process, a factor with direct impact on the firm's bottom line, and its future, is emphasized. Provides a basis for the tough decisions For the likely balance of this legal generation, most of the attorneys are men and most of the support staff aren't. In this era of age and sex discrimination allegations, staffing changes supported by a client centered, Independently analyzed reason is not only a good idea, it is fair to all concerned.
Research provides fresh input from the people who pay the fees.
Establishes a baseline for practice development measurement Practice development plans needs a baseline to make progress measurements meaningful. Where the firm wishes to strengthen its practice in specific areas of the law, it must understand what image it has given to its past clients in that area. Establishes positive goals Surveys can be created to provide specific numerical rankings on certain attributes. This allows the firm to set improvement goals for individuals or groups that have a direct relationship to the firm's success. Establishes a starting point for firm organization or reorganization Retirements and other career moves often leave the firm looking for a way to reorganize itself.