The American Bankers Association Education Foundation is looking at it as well. Pasternak, who owned the Cake Box bakery chain in Kansas City for about 40 years before it closed in the early 1980s, got the idea for his booklet eight years ago while talking with a grandchild about money. Pasternak put his thoughts on paper and, over the years, refined his work. Pasternak admits that teaching youngsters how to value money can be daunting. But it's a challenge worth pursuing, he said.
Parents have to be persistent.
Just like Grandpa Sam.