You say that Nestle doesn't violate the WHO Code, that infant formula is not hurting babies worldwide in areas where there's not clean water. Let's take Exxon for example. With the oil spill, all of a sudden, Exxon is being boycotted on various levels. You can bet your bottom dollar that Exxon has identified every possible interest group that may perceive them negatively and that has media clout that could possibly expand the boycott and find out what they're trying to do so they can go tell their side of the story. Now, I happen to think they have a very weak side of the story.
People try to protect their operations.
Every consumer company in this country gets slapped with some kind of boycott. Look what's happening with the media. You're saying Exxon does it, everybody does it. But why do it when you have access to mass media. If you need to get the word out buy media and do it.