His guerrilla concepts have influenced marketing so much that today his books appear in 37 languages and are required reading in many MBA programs worldwide. Dr. Ray Oldenburg, a social psychologist, will give the closing keynote address. He has held positions in state universities in Minnesota, Wisconsin, Nevada, and Florida. His book on the subject of informal public life, The Great Good Place , was published in l989, and gained a full-page, rave review in The New York Times . He is currently working on an anthology entitled Celebrating the Third Place that will include chapters written by coffeehouse owners who also see themselves as contributors to the life of the community.
Information is available at scaa.org .
About the SCAA Founded in 1982, SCAA is the world's largest coffee trade association with 2,500 members. SCAA members are located in over 40 countries and represent every aspect of the specialty coffee industry, from coffee growers to coffee retailers. The SCAA's mission is to be the recognized authority on specialty coffee, providing a common forum for the development and promotion of coffee excellence and sustainability.