Worse, some readers had even asked to be removed from the mailing list. We studied the market, her audience, and her organization's overall mission. We determined that the existing publication could be far more effective with minimal costs by focusing on unmet needs in its target populations, and by upgrading the skills of its editorial team. We also redesigned the publication. The result was a more sophisticated publication that now serves its clients more directly.
Readership is up, and the organization is getting much more bang for the same money.
Circulation Staffing Shortfall A circulation department was temporarily short of staff as the result of a pregnancy leave. The Director desired to provide a smooth transition during the leave. We provided staff for the period of the leave, supervising all support functions and preparing management reports. Direct mail campaigns were executed from planning through mailing. An established multi-title magazine publisher requested a resource audit and guidance in directing the company's marketing efforts for the future.