The company sent a letter to a list of Doctors around the country who treated asthma patients. A year later, the owners of the company were real millionaires. The resulting testimonials can give you a ho bunch of Professional Endorsements to use in your sales material. But, there is an even better use of those published articles. Having said that, you now have an even bigger reason to get some News Articles printed about yourself, your business, and your products or services.
Most Journalists are on the low-end of the pay scale.
Ask them to suggest or recommend ideas, publicity stunts, gimmicks, tricks or anything else you can do to give them a story to write. Buy the articles that have the most punch to them.