Some stores are called category killers , retailers that offer an enormous selection, and low prices, in one product category. The single-line retailers offer many choices of only one type of product. Merchandising a. Scrambled merchandising is a strategy in which a retailer carries product lines that are unrelated to its main product focus. Prescription drugs and groceries are two such product lines. Retailing of Services a.
Many retailers concentrate on service products.
Such stores often sell related goods, but their primary purpose is to provide a fast, quality service. Frontline employees are the key to success because they perform the services that form the basis for the value package. C. Pricing Strategy 1. Pricing can be a powerful competitive tool for retailers. Some stores follow a one-price policy.