Customers or clients must know about a business or product line before they'll buy and they must have a reason to buy. Following are a variety of ways you can attract customers for your business without any cost to you. Information products are a hot item on the internet right now. Offer your article for free to anyone who visits your website or signs up for your newsletter. Once you begin giving away authoritative information customers will begin to perceive you as an expert in your field.
Most local newspapers offer very reasonable advertising rates.
If you don't have any news to report to the local media, create some. Maybe you're selling an unusual product line. Or maybe you've opened a free advice center on your website. Or maybe you've received an award from an online professional group. This is a great way to reach thousands of potential customers for a very small amount of money.