Triarc Deftly bought Snapple when it was making minimum sales. Triarc Deftly capitalising on the popularity of smoothie bars selling fruit shakes developed new lines of smoothie type fruit juice with a dairy base. The new line extensions saw the resurrection of Snapple demand on the market. Industries are becoming aggressive in scientific research in order to develop quality products while keeping costs down. Tropicana is one of the companies that have opened a research center in order to maintain their premium product status.
Line extensions is a trend within the food industry.
Another interesting trend is the ordering and supplying of beverages via the web. One such beverage supplier is Beverage Direct that supplies more than one hundred and sixty beverages on line, among which 30 are new products. The same trend in beverages is evident internationally. Soft drinks are consumed more than juices, but overall Americans drink a lot of soft drinks than the British. Food Marketing Review.