Many of the computers in the store will be running popular third-party applications such as Microsoft Office and Adobe Photoshop. Four separate sections allow customers to explore the latest digital lifestyle solutions. Solutions also carries a wide assortment of the best third-party camcorders, cameras, MP3 Players, and PDAs. The Genius Bar is staffed at all times by the most knowledgeable Mac people in the local community. Apple's retail stores will carry inventory for every Apple and third-party product displayed to ensure immediate fulfillment.
Retail outlets are expensive to set up, expensive to run, and a big pain in the rear end.
Gateway, for instance, has opened hundreds of retail locations and been forced to shut down some 37 of them in recent months because they weren't profiting. Apple, on the other hand, is obviously making sure that each and every one of their stores be financially profitable in and of itself. It's an interesting approach and the Street is sure to take notice. Apple never ceases to amaze us. We carry RAM for every Mac.