Unfortunately, there are still many members of the Saudi business community who are reluctant to recruit Saudis. The media must enlighten such people by using convincing arguments and a correct analysis of the situation. Examples must be pointed out of companies which have been successful in Saudization and also of the reasons for their success. This concerns every individual, state, sector and company and it portends the establishment of a new world economic order. This new order will be based on high-tech advanced information systems such as the Internet.
Globalization is particularly important to Saudi Arabia.
The Saudi media must follow developments related to it and make the public aware of their significance. The media must also be alert to changes in the global economic system and outline the impact of these changes on the local economy. A country can progress only through the efforts of its citizens. A person uninterested in the welfare of his children and grandchildren is unwilling to work for himself and his country. On the other hand, a real citizen accepts his responsibilities and duties and carries them out actively and willingly.