The goal here is to enhance the image of a brand or company, not to directly sell a product. One way to market a brand is to choose a game that can use your product or logo as a playing piece. Another way to market a brand is to design a game that teaches a concept. Product marketing . The goal here is to sell a product.
Games can explain complicated product features.
For instance, many automobile web sites effectively turn choosing a car into a game by making it fun to try out different combinations of features. Games can also give you a surrogate experience of using a product. For instance the jet ski maker Seadoo has a jetski driving game. Viral marketing . Games can aid word of mouth by encouraging customers to spread the word to their friends.