Economic benefits for rural communities for rural communities currently suffering the effects of agricultural rationalisation. Cultural and social benefits to local communities through rural education and preservation of our rural heritage. Employment opportunities as the sector expands. The development of tourism product which is uniquely Australian. Exposure of visitors to potential export commodities.
Objectives Promote the growth of the rural tourism industry in Australia.
Progressively increase the annual number of bed nights in farm and country operators establishments. Achieve internationally recognised status for Australian Farm and Country Tourism membership. Achieve national and international industry recognition for the objectives and needs of the Australian rural tourism industry. Training programs for members. Co-operative marketing initiatives.