When I finished writing my book, beyond sending bound manuscript copies to other giants in the mailorder industry, I also sent out a ho bunch of Review Copies to book reviewers. Of all the reviews that were written about my book, the very, very best was written by the book reviewer at Jackpot. As a matter of fact, where the reviews in other publications did pull some inquiries about the book, the review in Jackpot eventually pulled a total of 17 paid orders for the book. Having said that, you now have an even bigger reason to get some News Articles printed about yourself, your business, and your products or services. It isn t just the inquiries the articles can generate, it s the potential use of reprints of some of those articles to build your business image.
Most Journalists are on the low-end of the pay scale.
For that reason, they are always looking for freelance writing assignments. Ask if any of them would be interested in earning a few bucks on a freelance writing assignment. Ask them to suggest or recommend ideas, publicity stunts, gimmicks, tricks or anything else you can do to give them a story to write. Buy the articles that have the most punch to them. Use those articles as News Releases.