The medium is called Promotional Products, and the industry is comprised of functional products, bearing marketing messages from businesses and other organizations. The first known promotional product in the United States was commemorative buttons, used during 1789 when George Washington was elected president. Since that first button, the industry has grown to include over 350,000 products that make up the industry today. There are a number of things promotional products do better than other marketing mediums.
Promotional products work best when the target audience is well defined.
Through direct marketing and trade show promotions, promotional products can be given directly to members of an identified target market, thus avoiding the waste often associated with other advertising methods. In addition, promotional products marketing is the only advertising medium that has appreciation built in. PPA developed a list of 17 typical marketing and motivational opportunities which can be enhanced by using promotional products. There is a wealth of industry information online, plus you can reach for a reputable distributor in your area. Your supplier of promotional products should be more than an order taker.