Games can explain complicated product features. For instance, many automobile web sites effectively turn choosing a car into a game by making it fun to try out different combinations of features. Games can also give you a surrogate experience of using a product. For instance the jet ski maker Seadoo has a jetski driving game. Viral marketing .
Games can aid word of mouth by encouraging customers to spread the word to their friends.
Many games include a button to send an email to a friend telling them about the game. Online greeting cards can incorporate games. Games played by email are naturally viral. You can drive people from email to the web by putting answer on a site. Extend a brand into a different medium .