We won't deal with those topics in this article. Maintaining the Site A Web site is not a one-time project. It is an ongoing process that can pay big dividends. Some of our clients obtain several thousand dollars per month from Internet leads. This revenue is the result of effective search engine design and registration, as well as a commitment to fresh, meaningful content.
Fresh content is critical.
A static Web site is like yesterday's newspaper. There is no reason to read it again. There is certainly no reason to return and spend time on a static Web site. If you don't have time to update the site, contract with a Web consultant or Web content provider. Insure that you have the freedom to make updates if desired.