And the declines are continuing this year, says AdKnowledge, a firm that helps clients buy banner ads, those boxy promotional pitches slapped on top of Web pages. Online advertising is exploding.
People are more focused about the use of the Internet.
Rates need to be competitive to continue to fuel the growth of the Internet. In fact, deep-pocketed advertisers such as IBM can drive tough bargains and gain deep discounts from Web sites, as they do with other mediums. We are very happy with the schedule and value that we are receiving for our investments. Advertisers say they are demanding lower prices partly because it is tough to measure the online ads' effectiveness. People are more focused about the use of the Internet.