No less than in real life, where it is annoying to go to a store to purchase a specific item and find it's not in stock, web site audiences become dissatisfied when they can't find the information they need. The techniques described in this article can help users determine what is most useful to them, and thereby increase their satisfaction. Increased satisfaction in turn will bring audiences back to these web sites, leading to the web sites' overall success. Reader Survey Please take a minute to complete a brief survey about this article. About the Authors ThoughtLink, Inc. provides consulting services and conducts research in a variety of technology application areas, specializing in data analysis, data visualization, and collaborative technologies.
Recent work includes research in technologies for web site augmentation.
They have spoken at a variety of conferences on innovative ideas for collaboration and training in virtual environments and on innovative approaches for analyzing large, complex data sets. They have contributed to a variety of defense technology groups and organizations, including the U.S. Army Advanced Warfighting Working Group and the Advanced Distributed Simulation Senior Advisory Group of the Military Operations Research Society. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of PBI Media, LLC is prohibited.