One is a Holiday Inn Express. The second is not yet a done deal and Cox declined to reveal the name of company. But probably the best examples of growth are the dairy and Roswell Industrial Air Center, which also serves as the site for Eastern New Mexico University in Roswell. Leaders credit the industry's success to the area's plentiful water resources, fertile soil and mild climate. Dairy cattle top the list in income, followed by beef cattle, sheep and angora goats.
Ostrich farming is a new and growing livestock industry here.
The birds are used for their leather, plumage and meat, which is red, high in protein, and low in fat and cholesterol. Alfalfa is the major crop grown in this area and is considered the best alfalfa in the world. Cotton, chile, corn and pecans are also abundant. The presence and quality of animal feed in the Pecos Valley are two of several characteristics dairymen like about Roswell, according to Sarah Whitford of Roswell, executive director of the Dairy Producers of New Mexico. The climate and property prices are two more reasons many California dairymen have relocated to the area.