The station loved it. I interacted with the DJs and tried to make it fun. It gave us a chance to introduce our staff and show the public what caring dedicated people worked with their children everyday. Only the time it took me to put the information together. I rarely had to look far for something positive to promote.
Most radio stations have very small news departments.
Many will gladly read your news releases as written as part of their newscasts. Be sure you include them on your list when you send out information. When you get a call from a reporter at a radio station, return it with the same priority as your local newspaper contact. When you do a radio interview over the telephone, stand up. That makes your voice sound better.