The Natural Step was brought to the United States by Paul Hawken, former corporate executive and author. Corporations such as Monsanto, Interface and Mitsubishi Electric America have embraced the Natural Step principles. The top CEO in each corporation was instrumental in adopting The Natural Step principles. From now on, we have to consider the quality of our products not only during use, but also after their use. So the definition of quality should be expanded to the entire life cycle.
Quality now means the quality of Earth.
Our products must not harm. That is the basic philosophy. TNS is developing corporate dialogues in nearly every region of the country. Nearly 20 corporations are working quietly with BSR to promote better environmental practices, not only in the U.S but in subsidiary plants and facilities abroad. This work is particularly innovative because large companies have tremendous impact on smaller suppliers.