A Team Player. The objective of the radio station is not to obtain the highest ratings. The objective is to make money, showing a reasonable profit for the considerable investment at stake. A Student of Radio . The learning stage never ends.
Radio programming is a highly technological pursuit.
The skills needed by an outstanding general manager are probably quite similar to the skills that were necessary ten years ago. The general manager doesn't walk such a technological tightrope. The PD who approaches his job with the talents and attitudes of the 1990's will probably not be successful into the 2000's. An intense desire to learn is paramount. Everyone says they want to succeed.