Still believing that the above 'temporary solutions' are supposed to remain we happily use the technologies to shore up and patch the present methods and structures. Yep, even making it all a tad more efficient. Even pleasing the middle management. Rethink, go back hundred years or so, match the new technologies with the need of the shoemaker and the cabinetmaker to suddenly interact as he always did with 400 instead of 4 customers per week. Think 'neo pre industrial' - redo the industrialisation with todays technologies.
Humans are in the way.
Human beings, advertising executives, middle management, sales reps would be kicking and screaming and fighting such ideas. And worse, the 'software industry', the 'consultancy industry' have been told over and over again to 'please the customer', 'deliver what the customer wants' and 'listen intently to what the customer wants'. So they'll keep on making patches for old patches. They'll keep on shoring up the position of middle management. Not to say trying to strengthen the defenses of the advertiser, the distributors and the retailer.