Performing arts patrons tend also to seek out entertainment. Other favorite activities include music, reading, movies, art, cooking, outdoor activities, travel and investing. Educated consumers take the time to read advertising and make informed purchase decisions. Chicago Footlights is generally read in an environment where there is limited interference from other advertising mediums, allowing readers to focus on the content and the advertising. Marcus Promotions has collected numerous testimonials from current clients indicating that their advertising has generated significant sales results.
Patrons reward advertisers who support the performing arts.
By advertising in Footlights, a business is showing its current and potential customers that it supports the activites they enjoy so much.