Using health promotion values, theory and research, the workbook provides detailed information on this logical, 9-step approach which assists health promotion practitioners in the process of evaluating health promotion programs. From the outset, the developer must give careful consideration to all five, to manage them effectively throughout the 12 steps. Being late can result in missed opportunities, poor impacts, and stress to relationships with partners. Unanticipated costs create problems. Poor decisions may result if the information you base your decisions on is misleading, weak, or incomplete.
Good decisions take time, creativity, and a supportive climate.
Therefore, poor planning can result in poor decisions. A good health promotion strategy is based on the collection of important data using a thorough situational assessment, involving communities of interest in meaningful ways, and making clear decisions about program goals and objectives. Again, we like to stress what was stated in our rationale for communication campaigns C that is, communication supports good health promotion, rather than the reverse. For this reason, we have included Step 2 as an important stop along the way, to revisit your health promotion strategy, specifically your program goals and objectives. The third step in creating a health communication campaign requires you to develop a better understanding of your audience C based on their preferences, needs, demographics, health behaviours, media interests and other characteristics.