Objectives speak to quality. The currency of Objectives is effectiveness. They are not well suited to quantitative tabulations. Objectives are measured by Long Term Outcomes. For Clients , Objectives are the barriers that need to be overcome to reach the Goal.
Objectives are always client specific.
For Organizations , Objectives include the aggregate of the Client's Objectives. Activities speak to efforts made. The currency of Activities is completion. They are well suited to quantitative tabulations. Activities are measured by Intermediate Outcomes.