The buy back will continue through Dec. 20. The holiday shopping season is in full swing and that of course means that we're constantly being bombarded by advertising. Kennedy said young children, particularly those under age 7, are particularly susceptible to television advertising. She said they just don't understand that the ads aren't part of the shows that that they're watching. Parents, she said, have to help them sort through it.
Parents really have to work at explaining that.
It's difficult for parents to be with children when they're watching because so many times both parents work nowadays. But if sometime after the fact they could sit down with the child and talk about the ads, they would really help them. That's important, she said, because research has shown that the average child between age 2 and 11 sees approximately 40,000 television commercials a year, while other research has shown that kids have enormous spending power. Advertisers, of course, are perfectly aware of those numbers. Parents really have to work at explaining that.