Concentrate the story on current information. In many smaller communities, the reporter may double as a sports or program manager. This builds recognition and popularity for your chapter, the project, and the radio station. Radio reaches a selective, mobile, demographic audience. Almost 100 percent of homes and cars have radios.
Radio is many people's first choice of morning news.
Talk shows, especially on AM radio stations offer a wealth of opportunities for Jaycees to communicate their messages. Determine when they will be doing their newscasts. A wealth of information can be gleaned by listening to the station to get familiar with their format. Weekend news staffs are minimal. A reporter will probably not physically come to the chapter program on a weekend, but it is a slow time.