There is nothing worse than showing up as number 899 out of 6041. We seek a top ten index on search terms relevant to your organization. Lastly, we can find Web advertising venues to augment conventional promotion efforts. A good site launch is important, but return traffic is the Web's pot of gold. It's no surprise that frequently updated content encourages frequent visits.
Nobody visits in order to read the same material that was posted six months ago.
Explanatory articles of new developments in your industry, news about your organization and calendars of events will all help attract return traffic. Electronic mailing lists can be used to entice previous visitors to view updated content. Promotion builds from an existing contact base, seeks to expand that base and hold onto a larger audience once you've got it.