This involves undertaking communication and advocacy activities that seek the responsiveness of youth to population and gender concern through their own private behaviour, their participation in community governing structures and their involvement in other social concerns, such as those related to environmental protection. This programme was developed to address various concerns such as gaps in or lack of knowledge about sex, problems of sexually active youth, unwanted pregnancies and illegitimate births. Urban and rural Filipinos aged 15-24 years old are the primary targets of the programme.
Parents are the secondary target audience.
A third target audience consists of professionals working with youth such as teachers and counsellors, and decision-makers such as local government officials. These channels include broadcast, print, folk media, group participation, special media and counselling projects. News articles have paved the way for RAF to reach City Government Officials, meet with them, and advocate for youth programmes. The RAF was able to discuss adolescent health and related issues with parents through the Parents-Teachers Association meetings. Several focus group discussions on adolescent children were conducted with parents.