Students must complete 18 credit hours of core courses and 12 credit hours in one of the emphasis areas. This course provides a forum in which to explore the sociological impact of sport in America.
Emphasis is placed on issues affecting administrators, fans, athletes and coaches.
This course contains an integration of the various areas within the sport industry as pertaining to legal liability of coaches and administrators, facility and event management, and risk management. This course examines the evolution of licensing and merchandising of sport products and services in the sport industry. Emphasis will also be placed on current trends in the industry, trademark registration, and merchandising of sport products. This course focuses on current factors and issues related to sport marketing. Emphasis will be place on creating and evaluating a marketing plan, sales negotiations and sponsorship proposals.