In doing so, it recognises the important role that print and broadcast media play in communicating ideas, knowledge and information to a wide range of audiences. However, while Back Care endeavours to respond to as many media enquiries as it can we ask all journalists to remember our modest resources. Back Care - the national organisation for healthy backs is the leading national Charity concerned with meeting the needs of people with back pain. Back Care offers Corporate Supportership for organisations and, to those individuals with a working interest in back pain, a grade of professional membership. The change of corporate identity and name from National Back Pain Association to Back Care in 1999 reflects the positive steps individuals can take to move towards self-help and more.
Research shows the value of physical activity and exercise to the health of the back.
Accordingly, Active Back Care is the theme and title of Back Care Week this year. Bed rest is not recommended. With reference to the effectiveness of any product, Back Care would call for clinical research evidence to support any claim made. Some product claims can be misleading and offer false hope to those with back pain. Comment - if you seek the view of Back Care on any issue related to back pain remember, Back Care has over 30 years accumulated expertise.