We now have a browser version suitable for clinical projects, and a second generation HyperCard version that is well suited to studies of preference assessment and to clinical studies. U-Titer allows us to obtain consistently assessed preferences. We can share these preferences with clinicians, and study the relationship of utilities to actual decisions and clinical data. In a fascinating bid to become the first cigarette manufacturer to maintain dominant market share through more than one generation of smokers, Philip Morris Marlboro brand has been offering Marlboro Miles to the faithfully hooked. People do this as a moonlighting activity.
Prisoners do it when they pick up litter on roads.
People form groups to do it. Faculty members have little bitty kids who almost never ask me about anything, but they do ask what you can get for the Miles. It s highly suspicious for being a free market activity that injures people. There are two strategies to contain the harm done by tobacco. One is to minimize the use of nicotine, the strategy that public health advocates have generally promoted.