In return, they get discounts. Formal wear places do a lot of this type of promotion. One funeral home, a few years ago, offered a free funeral for anyone stupid enough to drink and drive over the New Year's Eve holiday. One person actually did sign up. The golf tournament.
Nothing seems as popular as a fundraiser.
And when you add as big dollar amount to the promotion, you really build excitement, especially when the amount is a million dollars. Worth, is currently running a hole in one promotion that works this way. For the contestant closest to the pin in the final competition, the store is giving away a Chevy S-10 Blazer. Entertainment organizers buy insurance against anyone making a hole in one. Here are a very example to show sometimes, it doesn't take little or no money to pull something off.