Needs to be perceived as sincere. Changing old impressions Decide what you re going to say. Suppress the existing impression and help the target audience in rebuilding a new one that includes greater credibility and more favorable attributions to you. Clinton Attempts at restructuring constructed realities of others will inevitably be resisted. Communication apprehension Fears and anxieties associated with either real or anticipated communication encounters.
More people are afraid of speaking in front of others than any other fear.
Some are shy. Fear small talk. Causes of communication apprehension Communicating with unfamiliar or dissimilar people. Being in new or formal situations. Reinforcement theory Trial and error.