Stories about growth, about change, about evolution, about description, about relationships - among people, among inanimate objects, among the elements of nature. These stories always, always begin in our heads as words. They are always reducible to the high concept, the description of the premise, the easy precis. Do not assume that simply because we are talking about a new technology that we are ready to throw over our culture. We are not.
Multimedia is rooted in stories and the words that tell the stories.
We ignore our roots at our peril.