The day is an international effort to introduce new people to the hobby of homebrewing and help them establish relationships with their local homebrew supply shop. Approximately 500 people took part in the event in 1999. By introducing their friends to the hobby, current homebrewers will both strengthen the hobby and find new brewing partners. Homebrewing has always been strengthened by grassroots efforts such as this. This year we hope to see just as many, or more, new brewers discovering the joy of crafting their own beer.
New brewers keep homebrew shops, clubs and homebrewing communities vibrant and successful.
An increased number of homebrewers will produce more business for shops and wholesalers, allowing them to provide more access to better ingredients and equipment at the local level. The American Homebrewers Association is dedicated to providing information to its 15,000 members and the general public on the art and science of homebrewed beer.