Shorten or exclude CTA s from warnings. Use unique wording. Competition between media outlets and between weather providers producing conflicting messages. It is crucial to the continued improvement of flash flood warning outreach that an even stronger partnership between the National Weather Service, Emergency Management, and the media be forged. Understanding the Risk.
Kids tend to incorporate information more quickly than some adults.
Target educational material to children and get this material into the schools, similar to tornado and severe thunderstorm education. This education will include playing in and driving into water. Possibility of pushing for a National Awareness Day with Presidential recognition to further enhance exposure. Make flood awareness a much bigger issue. Many areas do not emphasize the flooding threat in outreach programs.