The franchisor has been a successful small business manager. This crossing of small and large business management is a unique property and function of the individual called a franchisor. The beginning franchisor faces the constraints of management that are common to small business firms but generally are of no trouble to the average corporate executive. The small business managers generally have neither sufficient funds nor enough talented people to carry out all the tasks and responsibilities associated with the small business. They also face the grim reality of small bank accounts and a very limited managerial staff.
Most entrepreneurs typically lack adequate specialized and support staff.
The franchisor begins with such predicament. The franchisor must decide if they are going to develop a successful franchising organization that they will need to develop their management skills and talents and employ additional expert staff to carry out the functions and responsibilities of the franchising organization.