At The high end of the low-fat business is a shop called Better Baker on New York's glitzy Madison Avenue. The foods here have only a fraction of the fat found in many other bakeries. Business is booming. According to Elena Casteneda at Better Baker, we create our own fat substitute. It's kind of unique.
People seem to really love our product.
Everyone in the business talks about mouth feel. And the feel of it is very much part of the taste. It's not just the taste. Research continues for foods that can match the taste and feel of real fat. More likely, the answer to our weight problems will still be found in those two very unpopular concepts - a healthy diet and exercise.