Ninety-nine percent of Canadians say they have used a convenient meal solution at some time. As more two-income families spend more time at work, the benefits of convenience foods will continue to increase. Today, convenience means eating a great meal at home. Canadians want more convenience in their home cooking but the food must be fresh and taste great. Consumers express the need to have selections at the supermarket, which are easy to prepare at home, easy to clean up and faster to put on the table at home.
Meat loaf is found on more and more restaurant menus.
Today, consumers can access regional foods from around the world right in their local supermarkets. It used to be that meals were prepared at home from ingredients bought in the traditional grocery store. Consumers do recognize that behavior is what leads to good or poor nutrition, and not food itself. Ultimately, however, food must taste great because when taste and nutrition collide, taste wins every time. There is no question that vended foods will become more popular but will always have a tainted perception.