These relationships are secured through constant communications. This, in turn, ensures player loyalty and supports continuous sales. Players simply fill out an electronic registration form and are added to a jurisdiction's database. Lotteries can then quickly determine specific e-marketing strategies and target promotions or communications to interested consumer segments. No more stamps, direct mail hassles, or costly hit or miss advertising expenses.
Players volunteer their profiles needed to tailor the information they want to receive.
Lotteries are able to keep players informed, knowledgeable, and loyal by providing information players can use. PlayerConnect provides the means for effective, efficient messaging. The benefits are numerous. They can generate quick and reliable feedback using targeted surveys on new games, game changes, and promotions. Game or promotion launches and other new initiatives become easy to implement in a fraction of the time and at a fraction of the cost.