Most people do. This is one of those annoying times when a specialized, professional use of a word is nearly opposite to the way people normally use it. Remember, counseling is helping people make and implement good decisions about their own lives. Good decisions grow out of good information about our situation, our resources, and our feelings.
Feelings can be elusive.
Sometimes there are things we don't yet understand or even have hidden from ourselves, shadow areas inside. These often give rise to behavior that seems inconsistent with what the client is saying. Most likely, the client is describing how it is with them the very best they know how. Exploring the inconsistencies can be a fast track to better self-knowledge. It's hard to do, harder to do right.