They would value relationships, family, love and caring. Thus, they're similar to golfers, physical therapists, midwives and chiropractors. But they're the opposite of surgeons and oncologists. Those doctors don't develop long-term relationships with patients. Meta Profile information helps you establish rapport with people you are not yet speaking with directly.
Most marketers make their initial contact through a letter.
Unless you establish some kind of rapport link in the letter, it goes into the trash. If you understand the concept of pacing, you know to mirror the other person's breathing, vocal tonality and body language. However, you just can't do that in a letter, so you have to mirror the other person's mentality. You have to match his or her attitudes, values and mental processes in your marketing. To consider sending a marketing letter without first developing a Meta Profile is to gamble foolishly.