Serves as public information officer, responding to requests for information from the directors and staff of ARL libraries, the library and higher education communities, federal and other agencies, the news media, and the general public. Meets with visitors to provide information about the programs of the Association, and about research libraries and the issues that affect them. Works closely with program staff to develop or provide information in support for their communication and promotional activities. Records program staff meeting notes and distributes them via the arl-pstaff listserv. Within the framework of Association priorities, consults with ARL program and publications staff to develop public relations and communications strategies and budgets for their programs.
Helps develop advertising copy for brochures, ads, and other promotional pieces.
Advises on which print and electronic mailing lists to use for promotional activities. Maintains listserv subscriptions. Coordinates individual program promotional plans within the annual promotion schedule. Prepares annual budget for public relations activities within the communications program of the executive office. Coordinates, edits, and produces the annual Program Plan and Activities Report.