Set up committees and subcommittees for special purposes. Include children and parents in the campaign. Offer a hotline to answer questions about the referendum. Developing a public relations program Almost every referendum that ever passed was supported by an in-depth public relations program. This program must be ongoing.
Public perceptions are everything.
A last-ditch public relations effort is usually not effective. An agency must develop good communications with all neighborhood and ethnic groups in the community. The agency must create positive working relationships with the news media and find ways to get good public feedback. Use a variety of means and methods to communicate with the public over an extended and continuous period of time. Do direct mail, open houses, breakfasts with community leaders, speakers bureaus and senior mentors.