The study of marketing includes the analysis of the market, development of products or services to meet customer demand, and the planning and implementation of a wide range of related operations including advertising, promotion, distribution, pricing and market research. Marketing management is managing the process that sellers, usually organisations, adopt in order to help them market their products and services. Marketing management emphasises customer satisfaction. The increase in international competition has led to a recognition of the vital need for marketing expertise in all areas of business, including non-profit organisations such as charities and the arts. We are the longest-established Marketing department amongst traditional UK universities.
Marketing is a very wide-ranging discipline.
Our intensive courses cover market research, new product development, market segmentation, product positioning, consumer behaviour, organisational buying behaviour, marketing strategy, retailing and advertising. At the end of your first year it is possible to design your own combined degree scheme and popular combined degrees include Marketing and Psychology, Marketing and Sociology, Marketing and Organisational Studies as well as Marketing and Law. N502 allows Marketing students to spend their 2nd year in the USA or Canada at selected Universities. In addition research projects keep staff involved in current marketing problems. The project involves developing a proposal, carrying out the research, writing a report and giving a presentation of your findings to the client.