I can share information. What I know is accessible. For Blair, that's what is important. It is a passion. For most small business owners there are huge costs associated with rent, utilities, insurance, payroll and inventory.
Profit margins are slim even for successful retailers.
For Blair, it's not about money. It's about an idea, and she has been fighting to keep that idea alive. The world has changed since Blair and her partner first opened Joseph's Coat. By her own admission, Blair kept her store open long after it was sensible to do so. In order to stay in business, Blair had to reinvent her shop, and the costs have been high.