In addition, the many disparate formats and purposes make managing and publishing this content a real struggle. Until today, if a product manager needed content from divisions or business partners to help sell products, they would have to collect and integrate it manually. A universal challenge Content integration is a challenge for any business that needs to publish information from different sources. Enterprises generate valuable information across their company, but have no way to make it available to internal publishers who need it. Many online retailers embed content related to its offerings to help increase sales, but are stuck doing this by hand.
Publishers struggle with automating content syndication and integrating promotional offerings.
With Trapezo 2.0 solutions, desired content is centralized and made accessible via a single Web interface. Custom design and formatting can be applied to content without manual coding, can be displayed anywhere, and is then tracked as it's used. Trapezo Inc. All rights reserved.