Glynn Mangold dept. An integrated study of the interrelationship of marketing to the other primary functions of business through an analytical survey of problems related to product planning, pricing, promotion, channels of distribution, and legislation affecting marketing activity encountered in distributing goods and services to markets.
Emphasis is on the role of the consumer.
To motivate students to absorb, retain, integrate, and apply the basic knowledge that is fundamental to the course. To enhance students' ability to present the results of their problem-solving efforts in written and oral form. To enhance students' awareness of various ethical and social issues that are relevant to the marketing of products and services. Written report 60 pts. Oral report 40 pts.