By Mark Bailey, Guest Expert Mark Bailey is chairman, co-founder, and CEO of WebPartner. A recent study by Boston Consulting Group found that customers abandoning a site due to slow download times was the number one online purchasing problem.
Online customers expect a real-time experience.
When you consider that it costs between six and 10 times more to acquire a new customer than to service an existing one, making sure your site performs 24 hours a day, seven days a week, is essential. Of the site monitoring tools available, you need to invest in the right solution. There are free solutions, but they offer bare-bones coverage. Other solutions are geared more toward your internal network than toward monitoring your customers' experience. This is necessary in order to be able to locate trouble spots.