They cannot be forced. Changes in norms, sentiments, customs and other sociological elements can take place as a result of discussion between individuals in groups. The chances for psychological and sociological changes are enhanced in a non-threatening climate in small groups. Communication involves much more than the spoken or written language. Impressions are as important as expressions.
Meanings reside only in people.
An experience and the interpretation of the experience by the individual give it significance. No two individuals have the same experience. Individuals may attempt to convey messages explicitly by using words, gestures and other observable means, but they also use an implied language. Feelings are often communicated through the implied. Discussion and feedback in a warm, permissive, trustful climate improve communication.