In virtually every business, large or small, nothing happens until a sale is made. It shouldn't be surprising, then, that salespeople enjoy some of the world's highest incomes. Nearly every seasoned salesperson will have heard of at least part of one or two of these devastatingly effective concepts. But, research has shown that only the leaders at the very forefront of the sales profession know and routinely use all ten of them all the time. When you have mastered these techniques yourself and make their use a regular practice in your professional life, you can expect to join the privileged ranks of the world's sales leaders.
Great advertising is nothing more than great salespersonship in print or on film.
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