Its reliance on a technical platform and a broad, flexible vocabulary will allow it to address individuals' privacy concerns as they move across the Web. Shaping the infrastructure of the Web to support individual control over personal information is an important step in the process or protecting privacy in this emerging environment. That is why The DMA is invested in the P3P process. By delivering a privacy protection program that meets the needs of both consumers and marketers, we will be assuring that e-commerce will thrive as the next great direct marketing medium. Marketers want consumers to feel comfortable in the online marketplace.
Internet privacy is of the utmost concern to consumers.
The P3P goes a long way in demonstrating that Engage Technologies and other industry leaders are taking this concern very seriously. We are honored to have contributed to such instrumental technology, and to the dramatic improvements it will bring to the way information is exchanged over the Web. We need the tools to protect our privacy online and P3P is essential to empower all of us to make informed choices on the basis of our privacy preferences as we navigate the Web. IBM is delighted to see P3P becoming available to help consumers have more confidence that they can safely disclose information about themselves while controlling its use. Intermind is pioneering.