And CEI, because it enjoys such a unique position in American culture as both a compelling user and producer of human and cultural artifacts, does not easily fit into the typical American business model. This includes developing brand identity, exploiting that identity, increasing growth through expanding sales along with eventual acquisitions and diversification. Measures of success are profits, reputation and very often, size. With CEI focused on curtailing its aggressive growth, streamlining operations, selling non-strategic assets, getting spending down, and strengthening its core assets, it is heavily addressing the business model. But as stated earlier, CEI is much more than the typical business model allows for.
Meaning is composed by the interplay of a variety of cultural themes.
Growth occurs through multiple iteration of these themes. In the cultural model, the measure of success is a work's impact, influence and memorableness. For the organization to accomplish the creation and perpetuation of powerful works, the cultural model must also be addressed. CEI is a confluence of both models. CEI generates both products and services for profits.