We will describe the system in terms of the documents and reports that it can produce. Plans provide a way to control long or short term campaigns. A media plan can be used for designing ad campaigns that last for periods of up to 12 months.
Plans come in various formats depending on the level of detail required.
A plan showing the ads appearing on specific dates, for a certain period. A plan showing the total number of ads appearing per week, for a certain period. A plan showing the total number of ads appearing per month, for a certain period. All other documents and reports are generated from schedules. Schedules can be generated from plans, copied from other schedules or designed from scratch.