Sharkware, then, is a database of everything you know about everyone you know. Secondarily, it is an appointment book to replace your DayTimer, and a tickler file, to remind you what your own ideas are, and an automatic phone dialer, to get those contacts on the horn posthaste. All priced to move, and guarded over by the well-attired man with the vulpine smile. It's all very preposterous and highly entertaining. You have to kind of squint to see the connection between sharks and contact management.
Picture sharks with shiny eyes and puppy dog tongues.
If you can fake that, you've got it made. With Mackay there's no telling. His book sales have dipped each time out. But he's still a relentless marketeer, as this package attests. Mackay positions himself alongside, are most likely to have the time to key in all this data about people's underwear sizes, etc.