Glycolisation has been described by scientists as a slow-motion form of cooking.
Proteins begin to bind almost randomly with other proteins.
Elixir is able to break down these links, restoring youthful flexibility. The Elixir web site's popularity is second only to that of the frequently visited International Space Station. Millions of people over 40 years old have flooded the site with advance orders for the new drug, which analysts believe will put the company among the world's top 10.