Make no mistake about it. Here are a few tactics and strategies you might consider to create, communicate and maintain your brand relationship with your customers. There are two fundamental truths to customer support. First, it is the most visible element of your company. If your corporate culture is not rightly focused, your branding will fail during the support process.
Most companies solicit feedback in the most elementary of fashions.
Somewhere, tucked away in a registration card or web page, is some set of questions that solicit feedback. That doesn't work, and it certainly doesn't create the kind of branding relationship you want. The feedback channel should be part and parcel of every element of your product. Create Communities Virtual user groups are of enormous value. But put real effort into it.