Imprint a promotional message on that bottom half. You could also use the bottom half to promote special sales, or new products and services. You can use it to introduce new employees, or to promote a second location of your business. It's the only way I can justify a fax cover sheet. Members are business owners and entrepreneurs who use the list to exchange ideas and information, as well as to market and sell their products and services.
Membership is free.
I'd have to say a countless many. I felt compelled to write this article yesterday as I was going through ads that people had placed in MY own ezine. First of all, if it's not a scam, you shouldn't need to waste valuable advertising space to tell me that. Again, spend your time telling me about your product, not yelling offensive obscenities at me. Not only is this unnecessary, it's also considered to be rude on the Internet.