And only you can be you. Bringing your soul to your business means that you allow your values and your vision to drive your company's direction, as well as anything you might read in business books - or even business advice columns. You allow yourself to care deeply about your product, your customers, your employees, not just about your bottom-line. Their chances are about the same as winning the lottery. Make no mistake, learning the craft of business is essential.
None survive on art alone.
It's the difference between concept and execution, inspiration and perspiration. Even the most inspired business concept goes nowhere without hard-working execution. Copyright 1999 Associated Press . All rights reserved. This material may not be published, broadcast, rewritten or redistributed.