Let us briefly consider some of the issues in survey research methods for data collection. Churchill characterizes data collection methods along the dimensions of structure and disguise. We will consider three major structured undisguised methods - mail, phone and personal interviews. Drycleaner Survey e. Small Hotel Survey 3. The following chart is very useful for comparing the pros and cons of the three different types of data collection.
Response rate is a critical concern in survey research.
As the number of refusals to participate in a survey increase, so does the prospect of selection bias. To minimize selection bias, we must maximize response rate. Therefore, let's consider some ways to maximize response rate in personal interview and mail surveys. It is best reserved for suburban mall intercepts. It has also not been tested cross-culturally.