With this knowledge, they will be able to anticipate complications that may arise from the ever-changing world of business. Also, students are given a more integrated view of the firm. Much of this area deals with current trends in business, using the case study method in several courses as the primary means of instruction. For students seeking a career in either the public or private sector, this concentration provides a broad background in some of the more technical areas of business. With this training, students will be better prepared to seek careers in production management and systems support and analysis.
Marketing management consists of planning, implementing, and controlling marketing activities.
These activities include designing products or services to satisfy customers needs, designing pricing strategies to achieve profitable use of resources, implementing distribution procedures to obtain smooth flow from production to use, and evaluating selling and advertising operations to ensure that users have a sound basis for their buying choices. Marketing management is closely affiliated with such social and behavioral sciences as economics, sociology, and psychology, as well as with quantitative disciplines such as accounting, statistics, management science, and computer science.