They gross millions annually in equipment rentals. Many operate year-round and offer a vast range of summer attractions. The Magazine Ski Area Management is the professional trade publication for the ski resort market. It is wholly independent, working closely with all trade associations, but the official organ of none. Additional unpaid distribution is made at most important ski area conventions, national and regional.
Market penetration is deep, circulating as it does to virtually all North American ski areas.
Pass-along readership within the ski area operations is a major multiplier of the magazine's reach. The magazine enjoys considerable paid circulation overseas, with subscribers in Australia, New Zealand, South America, Japan and Korea, and to more than a dozen European ski regions from the Pyrenees to the Alps to Scandinavia. As the one trade publication edited for the operators of mountain recreation resorts, Ski Area Management has an enviable record of producing outstanding results for advertisers. The editorial authority and credibility of SAM creates a unique and powerful climate for any advertiser wishing to reach and sell the ski resort industry.