A good typeface calls attention not to itself but to the message. Unless you have a good reason to use them. There are practically hundreds of typefaces to choose from. Some are serif styles, known by a little crossbar on the tops or bottoms of certain letters. Other faces are known as sans serif.
Many typographers feel that a serif face is more easily readable for text.
Headlines can be set either in serif or sans serif. Generally, body copy or text set in upper and lower case is easier to read than copy set in all capital letters. Don't mix typefaces. You can use the same typeface with different weightsmedium, bold, demibold, for different purposes within the brochure. Avoid type smaller than 8 points.