With the explosion of the Internet and increasing competition with ever more magazines, the media content appetite continues to grow rapidly. During periods of too much information, media must omit, select, or condense. In a scarcity, media must spread out, repeat, or include the unimportant information. News can be invented readily. The reporter then will read the labels for the story, perhaps adding a comment about federal guidelines being exceeded.
Information is shaped to fit the medium and the available or required size.
A written piece of a certain length will be trimmed by the editor of a magazine, whereas a book publisher will ask that it be hammered out into a fuller length. All things are wearisome, more than one can say. The eye never has enough of seeing, nor the ear its fill of hearing. Information must compete. There is a need for information to stand out and be recognized in the increasing clutter, the data smog, that surrounds us.