The second is be the developer's best friend. We want to supply development tools for the embedded developer, for the Internet developer, for the server person, for the network administrator, assistant administrator. We want developers to be able to do things that they can not do with any other solution, because the developers are the key to the future and Microsoft figured that out 15 years ago and courted them very, very strongly. We believe that open source is fundamentally more developer-friendly and we want those developers to be rewarded using our solution. People who think money is the engine are wrong.
Money is just the gas, and the engine is the open source development community.
And then the third piece is really simple and obvious. It's open source and open protocols. We don't want to be competed out of the market because of a proprietary protocol. It's comparable at least to the amount you would have spent developing the product on your own, it's just that it scales further. And, I wonder what you thought about that.