I hope to raise the bar for all marketers to a point where they are forced to communicate more clearly. For learning to be effective, it has to be compelling, engaging, and respectful of people s time. We design with all of those requirements in mind. High quality and care for accuracy are critical if meaningful learning is to occur. Well designed visual displays respect people s time.
Good designers force themselves to be concise in small spaces.
There s a tendency to put technology on a pedestal when you are trying to communicate its value. You have to show how it is relevant to people. Put people in the story, even when you are focused on the functions of a network. It makes a connection that you ll never get with a drawing of a network cloud and a bunch of servers . If the end-user values the information, feels a connection, and finds the design visually appealing, they might pin it up on the wall next to their desk to serve as a reminder.