The advice and how-to information contained in the weekly WillMaster Possibilities articles reflect my love of writing and of programming. Those articles, archived at the WillMaster Possibilities site and the private advice I give for free demonstrate my knowledge. Thus, I tend to be positioned in the receiver's mind as the professional I actually am. It also serves as our main support center for our free scripts. The marketing secret of quality freebies, I believe, is to demonstrate professionalism, skill level, and personality, in addition to product and service quality.
People like to do business with people they like and can trust.
Our free services and programs show we are real people who like people and who are professionals. Our free services and support take less than a quarter of our time. First, be sure you enjoy programming. Programming requires long periods of intense concentration. If you don't enjoy it, you will soon burn out.