10 TV Tips for Professional Pet Sitters provided by Rebecca Hart, public relations consultant, Jacksonville, FL 1 Think visual.
Pictures tell a large part of the story on television.
2 Stick to key messages. Prepare and use every question as an opportunity to address your agenda as well as the reporter s questions. 3 Anticipate opposition. Learn about the other side of the issue and be ready to present your side without appearing defensive. 4 Know the media audience.