Ask about volume discounts if you want several keywords searched. Or try having clips delivered less often, like monthly or weekly instead of daily, if it's not that time-sensitive. And make sure to find out about setup or cancellation fees before signing any contract. If tracking your company in the online press is critical to your success, you're far better off leaving this work to the experts and paying a service since your results will be both accurate and comprehensive. But if you're at the stage where you just want to see if your business's name is popping up on the Web, skip the frills and register with a free service.
Quick tips Dare to compare.
If you decide to pay a service, or are already using one, take a few minutes and register for a free service. See how the results compare. Web and print. Larger services often offer both print and Web monitoring from one source - sometimes even as a package deal. E-clipping vs. Internet clipping.