A page impression is the combination of one or more files presented to a viewer as a single document as a result of a single request received by the server. Visits are defined as a series of interactions by a visitor with a site without 30 consecutive minutes of inactivity. Web Site Activity Audit Report Verifies Web site activity during a reporting period, including total page impressions and average page impressions. Sites have the option of including visits, unique users, and top-requested pages. Sites may also elect to provide a Supplemental Data Report that lists additional information such as the most frequently requested directories.
Reports are available monthly, quarterly, or semiannually.
Reports are available to the public domain in hard copy or via the ABCi Web site . The report is proprietary to the Web site and is not made available to the public domain. These reports provide a level playing field for the reporting of your Web site's activity according to industry standards. They also offer media buyers equally comparable data upon which to make effective buying decisions. They can be accessed through ABCi's Web site .