If you're not, try to help the reporter find the best person. Explain your need to local media personally , especially if you need a good deal of exposure in a short time. However, remember that you're asking for free time. Any time that is given to you is better than no time at all. Many TV and radio stations have a calendar of events, which is aired once a day.
Newspapers tend to list community events once a week.
Be ready to go on the air early. Many TV and radio stations invite guests to discuss their upcoming events. However, these interviews usually are early in the day. Be ready and willing to appear during early morning hours if youre asked. A final word This fact sheet presented some steps for you to take in order to develop effective relations with media.