The right tool in the right place Research of behavioral characteristics shows that in order to maximize lottery revenue potential and increase profits, lotteries need to have the proper tools. Putting the right terminal in the right location is paramount to success. As the lottery industry evolves, the emphasis on providing marketing solutions that are specific to a marketplace has taken on even greater importance. No longer do most lottery markets have the ability to achieve fiscal year growth by adding traditional games. They are looking for transaction and communication speed, the most reliable system backed by integrity, and a wide range of field-proven products that suit specific needs.
Retail stores are where today's lotteries began and continue to grow.