It's time to snap out of it and start claiming your share. Here's a baker's dozen of tips that will boost your publicity efforts and help you finally get the attention you deserve. Every time you speak before a group, offer to submit a short summary of your presentation for the group's newsletter. Don't forget to send your photo. It gets you in front of those you just spoke to as well as those who missed you the first time around.
Many groups also send their newsletters to the media.
Be sure the last paragraph tells people what you do and how to get in touch with you. Call the advertising department of every newspaper and magazine you want to get into and ask for a copy of their editorial calendar. It's a free listing of all the special topics and special sections coming up during the calendar year. It will tip you off to sections where your story idea would be a good fit, so you can query the editor weeks and even months ahead. Call a reporter from your local newspaper and invite her to lunch or coffee.