Good public relations efforts pay off. The brochure should explain the services you offer and the capabilities of the staff. Emphasize what the hotel can do for the client, not a laundry list of things the client cannot do. Avoid placing hotel policies in the brochure. Photos should be clear and should have live people in them.
People identify with other people in the photos.
A room without people has no life. Your menus are a marketing tool. They should be user friendly. This means not having a separate page with the prices on it. While it may be less expensive to reprint just a price sheet when prices change, it is inconvenient for the client to have to look back and forth.