They aren't willing to settle for status quo. Until recently, game makers virtually ignored the girl games market. But recent numbers indicate that girls are interested in games. Half of computer game buyers are women, and 48 percent of console software buyers are women, according to the Interactive Digital Software Association . Now, we're finding that is not the case.
Girls are interested.
They're just not finding products that appeal to them. Although game developers are starting to acknowledge the girl games market, many insist that there's still room to develop products that appeal to a range of interests. Girls have just as broad tastes as boys do. There's a lot of room between Barbie and shoot-em ups to segment the market. Game manufacturers should also focus on gender-neutral games that take both male and female interests into account, Wright said.