To help communities achieve their economic goals, the National Main Street Center and the affilated California Main Street Program has developed a comprehensive revitalization strategy that pairs thoughtful preservation of historic assets with sensible business assets. By blending common sense with sound planning, economic development, promotion, and design. The Main Street Four Point Approach has already produced dramatic results. The National Main Street Center is part of the National Trust for Historic Preservation . No revitalization effort can succeed without a strong organization to support and guide it.
Every successful entrepreneur understands marketing.
To keep investors on board and cash registers ringing, Main Street must beckon customers with a welcoming, consistent image. From simple graphics to sophisticated sales events and festivals, the Main Street Approach gears the promotional campaign to take advantage of the districts unique heritage. A critical goal of every Main Street program is to create a friendly, attractive environment that will keep customers coming back. Signs, storefronts, landscaping, merchandising displays and promotional materials must work together to encourage people to shop, stroll and linger downtown. In many communities, the design effort must include rehabilitation of commercial architecture, a precious asset that could be lost unless action is taken to counteract the effects of time and neglect.