The single distinguishing characteristic of public radio's core listener is education. They generally have more of it compared to the rest of the population. Public radio listeners are smart decision makers with higher than average incomes. Public radio listeners want to be informed about the world and their local community. They are community leaders and opinion makers who want to make a difference.
Listeners associate a company with the program it sponsors and with public radio as a whole.
As a sponsor, you'll find that From the Top provides you with several excellent opportunities to advance your organization's mission. From the Top welcomes personal donations.