Lecture and seminar format. The internship allows students to gain experience in the field of advertising. It is taken after most of the major or minor requirements have been met and in no case before the second semester of the Junior year. The internship may be arranged with the assistance of the major internship advisor. An agreement is drawn up and approved by the student, the proposed employer, the internship advisor and the Division Chair.
Evaluation is made by the internship advisor in consultation with the employer.
AD 391 Internship in Advertising 2-3 credits This course may be taken when an unusual level of job responsibility or a unique learning opportunity, generally encompassing an extended period of time, is encountered which would warrant additional credit above that granted for AD390. The granting of more than 3 credits for one internship will be a rare occurrence. In some instances, when deemed appropriate, a second internship, which is entirely different from that pursued under AD 390 may be taken. Under the direction of an advisor, the student develops the background of the problem, a review of current literature relative tot he research topic, and an appropriate methodology for collecting and analyzing data and for reaching appropriate conclusions. The student then proceeds to the collection of data, its analysis, and the writing of the paper.