Promotional programs consist of a combination of marketing approaches.
Once a customized promotional plan has been established, the Trenton Group begins with a professionally written site description specifically matched to the style of various directories and search engines. Each client's site receives individual attention and submission to the proper sources with correct, usable descriptions. This research ensures that its sites receive specialty and industry attention in addition to general interest traffic. The Trenton Group's team of professional writers creates and submits articles about web sites to writers and editors of various industry, trade and general interest publications. When these publications print stories about a business, the exposure and visibility is unmatched in opportunity by advertising dollars.