We get back to each designer working on his own project as an auteur with an amazing amount of ownership in that piece. They can be completely uncompromising in the level of their work. For example, some of our designers will sit at the computer forever and tweak their images to the point where my trained eye can't see the difference, but they do it because it's art, and it's their art. That's brilliant, and that's what we want. It's a little obsessive, but you can't fault that.
Passion is something that is never bad.
It just has to be honed. The EXP projects are typical of translating artistic design to as many platforms as possible. We're a company that allows itself to venture into any area our designers want to explore. If there's a consensus opinion that something in particular is a good area to tackle, then we'll do it. Our interests lie beyond simple broadcast design.