Identify your intelligence needs You must, before doing anything else, define what you expect from the intelligence function. This will drive the whole process. Identify users, type and scope of intelligence needed. The most important users are the organization's decision makers. In identifying your intelligence needs, always bear that in mind.
Intelligence drives decision-making, period.
Perform an intelligence audit This is done to chart your intelligence and information sources, inside and outside of your organization. Also, a majority of business intelligence professionals believe that in most cases, more than fifty percent of your information and intelligence needs can be found within your organization. Involve and motivate the troops While the creation of an intelligence cell is primordial, no really useful intelligence function can be sustained in the long run if you do not mobilize your entire organization to contribute. This is where your champion and his team must animate, drive and support the thirst and exchange of knowledge and intelligence. You must promote information-seeking and sharing to fully reap the benefits of business intelligence.