Small budgets can translate into big results. Our purpose is to help the nonprofit manager understand the critical impact of public relations on any organization's fundraising and advocacy efforts. Topics include message development, defining appropriate audiences, building targeted media lists, writing persuasive press materials and PSAs, designing strategic media plans, working with the media, planning special events, establishing corporate partnerships, securing celebrity endorsements, recruiting outside assistance, and maximizing publicity results for donors, staff, and volunteers. William Lynch Limited to 14. An introduction to identifying sources of funding, creating fundable ideas, searching for grants, approaching a foundation or corporation, writing a proposal, and following up.
Emphasis is on application of solicitation strategies, techniques, and procedures.
This workshop is for persons who serve on boards, work with boards, or would like to join a board. You learn what a board is supposed to do and how to do it, and hear case studies of the various stages of board and organizational growth, success, decline, and turnaround. You hear about creative approaches boards have taken to address aspects of their mission, including fundraising. You also meet with representatives of a variety of nonprofit organizations who discuss their experiences working with boards and what they look for in effective board members.