Games played by email are naturally viral. You can drive people from email to the web by putting answer on a site. Extend a brand into a different medium . The issue here is to translate the essence of the show while fudging the details based on the limitation of the medium. Brand extensions can also create connections across media.
Games are good way to keep customers entertained while they are waiting for something to happen.
The best download games are customized to match the content being downloaded, and allow the player to keep playing even when the download is complete. Alternate entry point . Games can be a good way to get people to your site that might not otherwise find it. For instance a flower shop could put a flower game on their web site in order to capture people who are looking for games. Games that serve as alternate entry points need to be easy to find, cross-listed on relevant sites, and thematically consistent with the host site.