Primarily for students intending to teach journalism or to supervise publications in high schools. The creation of advertising campaigns for the broadcast media and techniques involved in the presentation of these campaigns to prospective media buyers. Emphasis is also placed on the gathering and use of rating systems for broadcasting. The creation of advertising copy and layout for the mass media with emphasis on strategy, the written message, and physical appearance for the advertisement. Includes laboratory component.
Emphasis is placed on the analysis of major mass media strategies, tactics, and planning.
Emphasis also given to campaign presentation delivery, utilizing audio and visual techniques. Course includes magazine design, selecting and editing stories and photographs, laying Out the story and photo pages, and other mechanical processes. Lecture 2 hours, laboratory 2 hours per week. Comprehensive analysis of techniques and styles of radio commercials and public service announcements, researched news documentaries and dramatic radio plays. Also incorporates videography, tape editing.