Simple numbers tell us that. The trick is to increase the chance you'll hit all three for a larger, more broad-based audience. So let's look at these three things and see if what I'm saying makes sense to you. Before we do, let's look at some basic don'ts. Don't try to describe your character all at once.
Men often say a woman is more alluring when provocatively dressed than when totally nude.
A hint is better than an explanation. It is always better to tell too little than too much. Do not try to define a character by reference to a famous character from another work or the movies. This is lazy shorthand which editors and critics hate. It is more interesting to say your character's face had jowls that hung like misplaced mud-flaps than to say he looked like Nixon.