Providing and maintaining excitement in today's marketplace requires a different vision and skill. Years ago, brand loyalty assured a consistent message to a known audience. Today, audiences are segmented by age, gender, income, ethnicity and region, in order to appeal to and reach as many LDA consumers as possible. The industry must continue to change and evolve to meet these new challenges. In the midst of these challenges, however, the industry continues, through many national and local forums, to encourage responsible consumption.
Negative publicity does neither the consuming public nor the industry any good.
We ought to be at the forefront of the campaign with messages of responsible consumption. Being our own strongest watch group is good for business. Inc. All Rights Reserved.