Companies actually fool themselves into thinking they are driven by the customer. But the right way to look at this is that it creates a great opportunity for you to differentiate yourself from your competition by really focusing on the customer. They further understand that it is their r esponsibility and will, therefore, be held accountable for delivering the highest possible level of service to all customers . Their overall performance is measured heavily on the level of service delivered. It is a condition of employment.
Input is gathered from customers prior to making significant strategic decisions .
The organization takes a long-term approach to conducting business. Policies are created with the best interest of both the customer and the company in mind and are not based on the interests of a particular department, someone's ego or some other factor. Establish a goal that addresses the customer-driven issue. Businesses should strive to differentiate themselves on the basis of, among other things, becoming customer-driven based on the factors identified above and any others identified by the company. Most organizations have some form of competition .