Remember that we wish to reach Just Plain Folks and engage them in problem solving for the common good. Don t bother arguing with the bigots. They suffer from what in critical thinking is called invincible ignorance. Use humor, catchy phrases and personal examples to liven up and personalize your message. Remember that editors are looking for new sound bites.
People also like to poke fun at politicians and famous people.
Don t say anything libelous or slandering, but do show that authority figures have clay feet and often take themselves far too seriously. Consider letter writing and other forms of media appearances as a vital part of your professional responsibilities . We educators must make our voices heard on issues of importance to our professional lives and the communities we serve. In addition to letters to the editor, call in to talk shows, attend public forums and debates, write your legislators and government officials, and testify at hearings. Join e-mail list serves to network with colleagues and citizens who are active in advocacy efforts.