Financial freedom is realising we are worth more than our money. The author shows us how to leave behind financial anxieties and open ourselves to abundance. These authors show how companies can deliver on their promise. They explain how to measure the amount of time and money spent on recruiting, developing and managing manage human resources. They focus on how a firm can assess the return on this investment.
People resist simplicity because they fear it.
Simple ideas makes us feel naked, especially when we're surrounded by peers who rely on complexity to mask their ignorance and hedge their bets. Trout and co-author Steve Rivkin present guidelines for thinking in straightforward terms and cutting through jargon. Marketing means turning simple ideas into strategy. Trout, a star consultant and champion of common sense, shows managers how to cope with complexities by focusing on essentials. You don't have to be a professional investor to make money from the stock market.