They both die screaming. I sneak up the catwalk on the side of the building. An armored helicopter rises, it's dual Vigilant rotary autocannons centering on you with the barrels turning. What do you do. I pull my Colt Manhunter and start shooting.
Players hate the death of their characters because, well, it's their character.
They've put a lot of effort into their character and have become rather attached to their character. So lets face it, everybody hates it when a PC gets whacked. But it's got to be done to keep any semblance of reality in your game. Now I'm not saying whack a PC every game, and I'm definetly not saying whack your whole group. Throw a funeral for the character, and have all his friends go get drunk for about a week.