The marketing staff designed a specific message, which the salespeople may alter in a way that was not intended. This leaves the marketers at the mercy of the sales reps with respect to what it is communicated. The sales force and marketing may not be working as a team. High Costs . Personal selling cannot reach as many members of the target market as other elements.
Frequency is low.
Potential ethical problems. Sometimes sales reps bend the rules. They may say or do things that are not ethical or in the best interests of the firm in order to get a sale. Personal selling is rarely used alone. At Appalachian we combine personal selling with other elements of the promotional program.