The makers of the fast-growing Tom's of Maine line of toothpaste, deodorant, soap and mouthwash founded their company on the notion that humans, animals, and all other forms of nature deserve dignity and respect. Their commitment to social responsibility is not taken lightly. It is also never ending.
Packaging is also responsible.
Unique in the marketing world, Tom's of Maine lists all ingredients on product labels together with the specific purpose and source of each ingredient. We assume they are intelligent and discriminating, and that they want to make informed choices. To reinforce its commitment to consumers, Tom and Kate Chappell's signatures appear on every product label and the company answers each consumer letter personally. Just as in a personal friendship, when we don't do something right, we say we're sorry and work to correct it. The parents of five children themselves, Tom and Kate Chappell demonstrate a strong commitment to family-oriented policies.