Magazine advertisements will begin appearing in January of 1999, with the majority of advertisements appearing in women's magazines and consumer healthcare publications. In addition to announcing this landmark campaign at the ADA meeting, Knoll is also sponsoring an ADA workshop for dietitians. The workshop, taking place today, focuses on the importance of dialogue between dietitian and physician to expand and make more available a team approach to obesity management. Also important information about obesity and its associated health risks is included. Consumers requested this type of information to help them discuss making decisions about using a weight-management product with their physician.
Portion sizes are large and growing larger each year.
Experts believe that due to these factors, as well as the brain chemistry that helps to regulate appetite, many Americans no longer recognize the feeling of satiety, and need help recognizing how to determine when they have had enough to eat. Throughout the first eight months on the market and hundreds of thousands of prescriptions, many patients have reported a newfound ability to control their food cravings. These patients say they are able to modify their food intake and make healthier food choices, yet still feel satisfied. Studies have indicated that sustained weight loss of five to 10 percent body weight can significantly improve obesity-related health risks such as diabetes and hypertension. Yet, for many obese individuals even modest weight loss is difficult because they are not able to control their eating habits.