They work with words, pictures and sounds. The motivational speaker is a Red. The people who invent your favorite TV commercials are Red. You drive down the highway and a billboard hits your eyes. You drive a little farther and see another billboard for the same product, but this one insults your eyes.
Reds are the people who add life to the things they touch.
They are invigorated to such a extent that their magic rubs off and brightens the things and people they touch. A Red can take the documentation describing how to use a software program and turn it into a seductive invitation to experience a delicious digital delight. You were probably dealing with a Red. Once you do that, you'll know what to say to them and what not to say to them. You'll learn how to present information to them.