Giving information may not be made a condition of gaining access to contents. Businessmen should use the techniques available at any time for allowing parents to limit the material to which their children have access via the Internet. Children and young persons should not be encouraged to buy goods or conclude contracts via the Internet, and appropriate precautions should be taken to ensure that children and young persons do not make purchases or conclude contracts via the Internet. Businessmen, whose marketing is directed at children and young persons should not use hyperlinks to places containing material that is not suited for children and young persons, or which do not comply with existing legislation. Interactive marketing on the Internet is especially problematic in relation to children and young persons.
Interactive advertising is more than just product presentation and product orientation.
It is sophisticated forms of advertising such as games, play instruments and competitions where animal figures, dolls and other images and trade marks affiliated with the products typically form part of the marketing. This marketing method has a tendency to be hidden to the child, and trade marks etc are thus played into the child's subconsciousness. Businessmen should not use techniques fit for affecting children's and young persons' subconsciousness. Businessmen should bear in mind that marketing targeted to adults may also be of the interest to children. Furthermore, contracts entered by minors are prima facie not valid.