No sales or solicitation efforts are made at any time during or after the group, and all information is completely confidential. Focus groups often take place in research facilities that specialize in hosting these types of events. Frequently refreshments or light meals are served. Interviews can take place in a research facility, your office, over the telephone, or even at your home. Soon more and more groups and interviews will take place online.
Most people find the discussions to be genuinely interesting and fun.
We receive many emails from people asking to be kept on our lists after participating in a group or interview. Click here for some comments from actual participants.