A wide variety of business models will enable retailers to capture revenues from the sales on the Web of almost any good or service. The extension of e-commerce to almost any and all products and services is inevitable.
Online retailing can only grow by cannibalizing traditional retailing.
This research shows that online marketing, like other major retail innovations, should lead to an expansion in total revenues across retail categories . Since these superstores have opened, book sales have grown more than what was predicted by population and historical buying patterns. Similarly, the Internet is a new channel of commerce that will expand demand by improving the shopping experience. Growth opportunities are minimal for online retailers without a direct distribution capability. Many online retailers are using existing distribution structures to lower cost or improve convenience .