Governed by Sherman Anti Trust Act. Looks at the commercial on-line service industry and the threat of Microsoft to the balance of the industry. Most common market structure. Need to establish a differential advantage, i.e., trade mark, brand name, some reason for consumers to purchase your product as opposed to your competition's product. Commodities, unregulated agriculture market.
Distribution is key.
Return to Content List Technological Forces From research performed by businesses, universities and non-profit organizations. Consumers technological knowledge influences their desires for goods and services. Change in transportation methods have enabled the development of out of town shopping centers. Inventory control systems make companies more efficient, this cost efficiency can be passed onto the consumer. It has helped develop relationships with suppliers and their supplied.