The PR officer will communicate with radio, television, newspaper, and other outlets. Let's look at some specifics about each media area. Concentrate the story on current information. In many smaller communities, the reporter may double as a sports or program manager. This builds recognition and popularity for your chapter, the project, and the radio station.
Radio reaches a selective, mobile, demographic audience.
Almost 100 percent of homes and cars have radios. Radio is many people's first choice of morning news. Talk shows, especially on AM radio stations offer a wealth of opportunities for Jaycees to communicate their messages. Determine when they will be doing their newscasts. A wealth of information can be gleaned by listening to the station to get familiar with their format.