Take your child to the library. Share snippets of information which may appeal to your child. Use something current in the news as an opportunity to find out more about a topic. Make reading a natural part of the day's activities, not a chore. Make a time and a place for reading.
Many parents find that bedtime is ideal.
Your child calms down and drifts off to sleep more readily, too. This makes kids feel special, and young children can follow the words as you read. Make it fun. For instance, ask the kids to create different voices for characters in the stories you read to them. This time should be for pleasure only and not for practice.