Includes preparation of an advertising campaign and appropriation determination. Brief treatment of personal selling and secondary promotional devices. Previous Course Description MKT 3585 Marketing Internship 3 cr. The student intern works for ten to twenty hours per week at the sight of a participating organization which directs the intern in a specific marketing project. Students desiring to take this course should apply early.
Enrollment is limited by the internships available.
Previous Course Description MKT 3590 Topic Seminar in Marketing 3 cr. Topics of current interest in marketing. Topic changes from semester to semester. MKT 3591 Independent Study in Marketing 3 cr. Offered each semester.