That person would be honorable and forthright. How we marvel at gold that is 24kt. How we enjoy well made clothes and the innocence of a small child, or the beauty of real jewels. Their pureness cannot compare with the purity of God's word. It is infallible and transparent.
Nothing is shady or has an ulterior motive.
It is pure through and through. Purer than what the eye can see, the genuine thing, exalted above God's own name. And loving the Word is loving Jesus. He has exalted His word above His name. Therefore any love we have at all for God is from Him.