As a result, the original site required users to enter their name and password on several pages during each visit a situation remedied on the current site by clearly asking user permission to store the information for later use. The outcome was worth the hiccups along the way such as trying to find someone capable of creating the site and dealing with privacy issues. Clinique built its business on having customers visit its department-store counters a potentially intimidating experience for some people. The Web site lets potential buyers receive a similar experience, but without leaving home. The success of online skin typing has driven other innovations.
Registered users can enter their addresses to receive product information and free samples.
Kapp wants to further leverage the power of her database to provide customers with tips and buying suggestions based closely on their preferences and habits. That's the vision of where I think the brand can go. Custom Clips let users automatically search 40,000 articles per day for relevant news. Nearly 600,000 customers pay to search through stories from its 6,000 licensed and internal publications. That's a huge amount of data to filter, and the company has applied personalization to manage the task.