The relationship between the party's evidence and important legal standards and the duties of jurors is presented in a persuasive manner. Discussion of these instructions uses terms that jurors understand and which convey the most favorable psychological connotation. In addition, the importance of those aspects of the juror's duties that support the client's goals are stressed, e.g., deciding the case without passion or prejudice. Motivating the Jurors. An effective closing motivates the jurors to reach a desired verdict.
Emotions are the key to motivating people.
Appeals to appropriate emotions which are supported by the evidence provides jurors with the motivation to return a favorable verdict. Capitalizing on Persuasion Techniques. Persuasive closing arguments capitalize on persuasion techniques. Techniques such as immunization and rhetorical questions foster persuasion. Immunization techniques build up the jurors' defenses to the opposition's arguments.