And because of it, high schools, middle schools and elementary schools put greater emphasis on women's sports. And now, a generation has passed. Women who have participated on the highest level have sons and daughters who participate in sports. It has been noted that women are the fastest growing audience in televised sporting events, especially male dominated events. But it isn't just pro basketball or college football that is drawing the big audiences.
Pro football is huge and nothing seems bigger than the Super Bowl.
NHL Hockey is extremely big as Fox is finding out, large audiences are being attracted in towns like St. Louis, Chicago and Detroit. As Gretsky has been the force behind bringing hockey to the warmer climes, Fox is responsible for bringing in the younger generation to the sport. Just look at an NHL arena. Virtually every game in every city is sold out. Even in the so-called minors like the International Hockey League, Milwaukee draws huge crowds.