We've been listening to your station for many years and were among those who were so outraged with the format chages which occurred over a year ago - fortunately all of us who want you to keep it classical were vocal enough to persuade you to do so. As a classical music station you service listeners of a higher caliber of intellegence. This is not to say that we are the elite, but a group that is interested in the arts. Therefore, the type of advertising that tends to relate to this audiance reflects the intellegence of who they are. You are more likely to sell a piano to a listener of WTMI then a rock group, or other type of music station.
Most stations cater to the lowest comon denominator in peoples taste.
You have the distinct advantage of having an audiance whos income is probably higher then most other radio stations. There is a wonderful opportunity for commercial succcess as well as performing a public service for many. Thank you for your attention and good luck. The early morning hour, time for wake up and drive to work. A few hours of something a little different.