Determine what information or message needs to be dispensed, and 4. How the information or message will be dispensed. Following is a matrix illustrating this approach with example objectives, target audiences and information. In developing your Public Relations Plan, you will need to select your target audience and information or message based on your objective. Then a detailed action plan can be prepared including a Public Relations Activity Schedule.
Organization informs the public.
If it is good, organization thrives. If it is not, organization dies.