No one firm does all these things well today, but the skills to do them are most commonly found among librarians and print journalists. Technology plays a big role in this distribution process, of course, and will continue to do so. Firms need to convert from an information push strategy, in which we ship information and knowledge to those who might be interested in them, to a pull strategy. Those who need knowledge must seek it, and someone should be trying to make it easy for them. But knowledge management in the future will involve more than distribution and access.
Knowledge transfer means ensuring that someone receives and uses the knowledge in question.
Successful knowledge transfer involves neither computers nor documents, but rather interactions between people. If you want me to absorb your knowledge, then spend time with me, work with me, do my job and let me do yours. The more time together the better. That means the airlines will not go out of business in the next 10 years. Knowledge management success in the future, then, belongs not to the quick or the technically adept, but to the long-term investors and harvesters across multiple fronts.