Most people in the media are overworked. Most importantly, of course, you've got to have something the readers, listeners or viewers of a media outlet will find interesting. A hook is an aspect of your story that brings readers in - the thing that makes your news compelling. Instead, we have to find an angle to give to reporters showing our story is timely, amusing, and informative. One easy way is to tie your story to outside events that generate their own publicity, such as holidays, local celebrations, sporting events or new legislation.
Reporters are tired of seeing the same, old kinds of stories.
The offbeat and unusual grab attention. Television, in particular, needs visually stimulating stories, but having a good photo opportunity also increases your chance of making it into the newspaper. Provide trustworthy, objective information, preferably with statistics. And stay in touch regularly. No one can cover or quote you if they can't reach you.