Republicans, especially those with close ties to the party, consider the media more politically biased than do Democrats. When asked about coverage of the presidential campaign, Republicans are more likely than Democrats to say that the media favors the opposite party. Blacks tend to see more Republican bias than whites. When asked to rate the objectivity of a wide range of news sources, C-SPAN comes out on top, while daily newspapers are viewed as the most biased. Judgments of objectivity and bias vary somewhat according to party affiliation.
Men tend to see bias more than women.
The vast majority of Americans say that endorsements by celebrities, local newspapers, religious leaders, or union officials would not influence their votes. The impact of an endorsement, however, varies significantly among demographic groups. The amount of influence endorsements have also depends on a person's partisanship. Some personalities or entities tested have a negative influence on people's voting choices.