Proponents of this idea contend that matchmaking is customized to help people with a particular need in their lives and that charging increases the quality of the member base. The final model utilizes transactions. This involves offering a personals service that's free to people who post and search and charging a fee only when users connect with an advertiser who interests them. A major advantage to this system is that publishers can collect up to two-thirds of transaction fees. So, it might behoove you to take note of how online personals work - you might just love the results.
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