As I wrote last week , I primarily use market orders to get into a position. Because this is a numbers game, people. Let's not underestimate the psychology of playing those numbers. Trading is an ongoing process of price discovery. In a free marketplace, the answer is determined every day.
Price is a function of perception and expectation.
Doesn't matter what a company does, a stock is worth only what someone is willing to pay for it. Demand is outstripping supply and the price is moving up. And if I'm buying the stock, that's exactly what I want to see happening. Perhaps more important, a well-timed market order is a great way to encourage my holdings higher. I see the market as an ongoing story.