It often appears in the wake of ideological or survival motivation, and, frequently, is the result of inertia from previous attitudes. An example is the youth movements in Israel. These movements continue despite their being void of ideology. Simply put, it has become a norm to join a youth movement. Another example is the kibbutzim, which continues to operate years after the ideology has died or severely weakened.
Normative motivation is powered by an inertia that eventually peters out.
Another quality of normative motivation is the influence of social pressure. Such pressure is a key element among societies or groups. One example is the practice by demobilized soldiers to travel to the Far East or South America. The pressure on these youngsters is so great that those who do not embark on such a journey are regarded as odd. Still such travel reflects a powerful norm.