I personally have seen examples of that kind of thinking from some of the new entrants. I see a lot of dabbling, trialing and experimenting that seems incredibly wasteful of both time and capital. I don't think you'll see a lot of competition on price. The business community has learned that's not the way to compete. The cellular industry is a classic example of that.
Prices are virtually identical in most markets.
I also don't think in a competitive environment that one person gets killed along the way. One comes up with a great idea and gets more subscribers, and then the next guy steals the idea and gets some subscribers back. So there's an ebb and flow. The short answer is yes. To realize that, you just have to look at all the upgrades that are going on.