Strawberries established in the fall have a much higher yield the following season. Start with a soil test to determine lime needs. Strawberries need a soil pH of 6.0-6.8. They grow best in a well-drained, highly organic soil.
Plant strawberries so the crown is slightly above the soil line when plants are firmed.
It is a good idea to use a mulch to keep plants and berries from touching the soil. Black plastic or weed control fabric can be rolled across the planting area. Cut an X where each plant will be set. Organic mulches such as pine straw, wheat straw or fine ground pine bark may be more suitable mulch for homegrown strawberries. Strawberries generally are productive for two years before plants succumb to diseases.