The distribution ingredient involves not only transportation and storage but also the selection of intermediaries. The promotion ingredient focuses on providing information to target markets. The major forms of promotion include advertising, personal selling, sales promotion, and public relations. Marketing Strategy and the Marketing Environment. The marketing mix consists of elements that the firm controls and uses to reach its target market.
Marketing plans vary with respect to the time period involved.
Developing a clear, well-written marketing plan is important for several reasons. The plan specifies the responsibilities, tasks, and schedules for implementation purposes. It states objectives and specifies how resources will be allocated to achieve objectives. It helps marketing managers monitor and evaluate the marketing strategy's performance. Although marketing plans vary, there are major components included in most plans.