We've proven that we drive traffic. Frank further denied that the company uses its viewership to extract unfair licensing arrangements. There isn't a standard agreement because there isn't a standard business model for the Web. Aram Sinnreich, an analyst at Jupiter Communications, said the company is in a good negotiating position because of the reach of its products. And the leverage is repaid with access to content.
People have opinions.
One shouldn't mistake this for a corporate strategy. Still, media companies may have good reason to keep a close watch on RealNetworks, which is proving itself a formidable competitor in its core software business and beyond. RealNetworks also revamped its Web site earlier this month and released new products such as its Take 5 streaming navigation bar, steps that could help the company expand more aggressively into the media business. Even as the company's media profile rises, however, RealNetworks insists that its strategy has not changed. This is just an extension of what we've always been doing.