By Christina Nifong. Peggy Becker and her husband, Rob, both bought suits at Saks Fifth Avenue. By Ron Scherer. It's evident in the reincarnation of Volkswagen's steel-blue Beetle, the plush new Lexus sports utility vehicle, and the Audi Allroad Quattro wagon. In an effort to give consumers exactly what they want, auto manufacturers are changing the way they design and build their products.
Niche marketing is on the rise.
By Paul Eisenstein.