Getting the word out is difficult and expensive . Find out when the Yellow Pages stop taking ads for the year. It is best to have an ad in the yellow pages as soon after you open the doors as possible. It's the BEST immmediate source of advertising. If your advertising will be delayed, be sure you have a little bankroll to keep you going until word of mouth gets your customer list to the point where you can support yourself.
Pricing is tricky .
If you don't, you'll find yourself very successful and out of luck. Your customers won't stand for a large increase, and you won't be able to hire help and still remain profitable. Give discounts and preferential appointments to customers who pre-book on a regular basis such as every 4 weeks or every 2 weeks. They should make the appointment as they leave the shop from the current appointment. That way, you can count on who will come and who will just call in.