Angela s dilemma is not unlike that of many business people. They believe that the best way to grow their business is to get into everything. When you get into more and more lines of products, more and more promotions and more and more brands, you inevitably wind up chasing each of these puppies desperately trying to get them back under control. Study warfare and you ll find that the brightest generals were the ones who focused all of their energies and strengths on taking one hill at a time. Once conquered, they d secure it and only then would they move on to another battle.
Marketing is warfare.
You should focus your energies and your strength on winning one battle just one. Become the dominant player in your industry. Decide what your core business should be. Develop a strong message around this one business. Determine to cut loose of other non core business ventures.