Most people call it helping people comparison shop online.
Other backers included Net Market Partners, Needham Funds, Draper International and unnamed others. Frictionless started in June 1998 as an offshoot of search technology research at MIT's Media Lab. It sells to Web businesses a package that allows consumers to define a product by price and other characteristics, then search online catalogs and auctions to find the best available value. Additionally, they have outstanding technology talent and a proven management team. We believe the company is poised for success.