Examination of business related marketing theories to textile products marketing. Analysis of marketing theories, models, and conceptual frameworks. Includes business to business, consumer goods, customer relationship, and economic theories. Pr. admission to doctoral program in textile products design and marketing and permission of instructor. Supervised, structured experiences in planning, teaching, and evaluating a college level course.
Professors provide guidance and mentoring of graduate students during the experience.
STA 661, 662. Research conducted with faculty guidance and direction. Required of all candidates for the Doctor of Philosophy degree. Credit may be divided over two or more semesters.