Then try MarketMiner Express or Analyst FREE for 30 days. Learn how to increase your direct mail profits fast and inexpensively. If you decide to return the software, keep Mark and the FREE analysis he creates for you. Data mining is the process of finding actionable information from a set of raw data. It involves discovering previously unknown patterns and important relationships among variables.
Raw data is the original form of the data before any pre-processing or feature extraction occurs.
Tabular data resulting from a marketing survey, customer sales information, and the results of direct mail campaigns are examples of raw data. Direct marketing is one of the most popular applications of data mining because the results can be readily applied to obtain a high return on investment. For example, a response model can be developed from past direct mail campaign data to increase substantially the number of responses for future mailings. There are many data mining tools and techniques. The key is to find a tool, such as ModelQuest, that provides highly accurate models and useful information in a very cost-effective and timely manner.