We represent and promote ourselves and our businesses every time we interact with other people. The image we project is our brand, and our brand dictates how customers feel about our products and services. Public relations is not just for large organizations. In the long run it's far less costly and often more effective than print or broadcast advertising. Today, the steak is just as important as the sizzle.
Public relations is often harder than it looks.
It is a full-time job to promote a business, develop and run events and garner coverage. Otherwise, the following should help you navigate the public relations' selection process. In reality every situation, like every restaurant, is different. Public relations combined with marketing and advertising should be an integral, ongoing part of a restaurant's business strategy. If you're looking for a few quick placements, take out an ad, a publicist is not the answer.