2000 Merchandising Avenue Inc., a real-time contextual merchandising service provider, today announced the launch of its merchandising service for large online media properties. This turnkey service allows online publishers to provide value added content to their visitors and generate additional revenue at the same time. Our system delivers value to all parties involved, states CEO Phil Trubey. Consumers get convenient product recommendations from expert merchandisers and immediate purchasing capabilities.
Online publishers receive new content that generates revenue.
And, e-Merchants gain access to an additional consumer channel that is targeted. Each palette contains an assortment of relevant products that are selected by an expert merchandiser to match the page content. The result is a service that provides consumers with a convenient new way to purchase relevant products at their point of interest. For example, on our SheCooks page, our viewers get exposed to products that relate to the article they are reading. It makes sense because it s not random.