You may also want to offer articles on a partially exclusive basis where you promise not to offer the article again for a set length of time after it's been purchased. If you offer this option at half the price of a full exclusive reprint, you may find more publishers interested in working with you. You could offer a partial exclusive for about half the price of an exclusive reprint. If you decide to let another publisher reprint an article in full, specify that it can run in full in any email publication but must be abstracted with a link for any online archives. This is a great alternative to wholesale reprinting as it's a nice compromise for both publishers.
Reprints are a valuable way to gain exposure - for all parties involved.
Used judiciously, reprints should not carry the negative connotation that they currently have. In a future List-Tip, I'll discuss details that will help you refine your internal reprint policy for an ezine or list family. All Rights Reserved Worldwide. Very well done and some great tips that I will implement this week.