To design its hammer, Oxo hired Human Factors design, whose offices are in Edgewater, New Jersey. The idea was to apply the universal design approach of the Good Grips handles to home repair tools. The resulting hammer along with screwdrivers and pliers has a large, soft rubber handle and a magnetized tip to hold nails. Mr. Lamond, its designer, comes from a family of contractors. In shaping a hammer for the do it yourselfer, he said, he tried to build in the skills of a professional.
Professionals have tricks.
We incorporated that idea as rubberized tip on the head. This attitude is reflected in and perhaps catered to the Death Stick hammer. Three years ago he met current partner Donnie Deford, who knew hardware and established Dead On tools. But the practicalities are not forgotten either. The Death Stick was an immediate hit.