The focus on e-business customer service is evident across all vertical markets. In comparison, the number of IT professionals planning to incorporate other business applications into e-business plans can vary widely, depending on the size of their company. Reality's IT Research Panel members are involved in IT products ranging from systems and networking to electronic commerce and peripherals. Each panel member has agreed to participate in monthly studies for one year, and has provided in-depth demographic and firmagraphic data about their organizations, enabling Reality to analyze survey responses by more than 100 data points.
Panelists represent companies of all sizes, from enterprise to entrepreneur-level.
For solution providers, services for marketing on the Internet are a core competency, regardless of their primary business activity. Web integrators are more involved than other types of solution providers in seven out of eight e-commerce service areas studied by Reality. Subgroup analysis also proves that Internet marketing is the top e-commerce service among solution providers in all revenue ranges. The ROAR Channel Panel is comprised of 5,000 solution providers whose composition mirrors the North American channel universe of 93,500 value-add reselling companies. Members, like the overall channel they represent, range from very large to very small organizations.