Not only do politicians receive clips of all articles concerning them and issues of importance to them, Members of Congress increasingly check their positions on issues against media coverage and poll data from their district or state.
Public officials look to news to determine what issues are hot and which side seems to be winning.
The power of the local press can be even greater than that of the national media. In an average city, one daily newspaper, three television stations and an all-news radio station command almost all the attention. General Tips Policy issues and personal experiences complement each other in the media. Use your own experiences as a scientist to justify your policy assertion. Use quotable phrases.