Treat your financial results as an invaluable source of information that can help run your business, not as something you have to put together for the government or your bank. An experienced small business lender in Santa Fe, New Mexico, John Maloney of Sunwest Bank, complains business owners often ignore danger signs clearly revealed in their financial statements. According to Maloney, it doesn't make sense for companies to put together a financial plan or to put out monthly financial statements and then disregard the intelligence they have gathered. Yet that's what often happens. Use your information to guide the company towards profitability.
Profit is what business is all about.
Profit lets you grow and provide jobs for more people. Profit lets you pay your employees decent wages. Profits let you support deserving community activities. Don't kid yourself that your company is successful and losing money. It doesn't work that way.