We're still learning about the best ways to use this medium's incredible potential. Now may be a good time to experiment with your own Web page if you offer an appropriate service or product. Specialize from your core competencies . Outsource the functions someone else can do better. Focus on what you do best, and do it better than anyone.
Life is too complex to be all things to all people, especially for a small company.
Become more competitive by working with your competition in a way that will benefit both of you. Or find non-competing but complementary businesses to cooperate with. Share direct mail, show booth, catalog, or promotional costs. Gail Tycer is a marketing consultant, facilitator, and speaker. Successful entrepreneurs should study classics to strategize for the future, says Dan Florea.