Once you can state your true identity, try to convey that identity in all of your marketing materials. It won't be difficult, because it is real. Be sure your ads, brochures, stationery, logo, wording, graphics, telephone demeanor, your employees, indeed everything about your business, reflect your true identity. A standard business card provides a name, company, address, and phone number. Savvy marketers create business cards that really mean business by also including their company theme line, logo, fax number, email address, and website address.
Many cards use color and artwork if they wish to convey their identity more eloquently.
These informative types of business cards do a lot more than the standard ones, which are really mere reminders and not much else. Business cards can be powerful selling tools, marketing weapons that set you apart from your competition. Stick with the standard business card size so that your cards fit easily into a card storage file, wallet, or can be stapled to an address file card. Computer software enables you to design first-rate cards on your own, ready for your printer, and ready to be distributed to your prospects at trade shows, at presentations, in mailings, in networking functions, and wherever you encounter potential customers. Remember that you'll use your stationery to communicate with prospects, customers, suppliers, and allied businesses.