Someone who has made a meaningful donation to your agency will come across differently when canvassing, compared with someone who is merely volunteering their time. The same holds true for a speaking engagement. Someone who is speaking from experience will communicate in a special way. Your staff and volunteers interact with people in the course of their work. Their orientation and appreciation for the relationship comes through.
Ownership carries a tangible quality with it.
This is why it's important for your entire senior management team to be truly committed to the value of partnership. Only then will this attitude permeate your organization. Strategy Strategy focuses on the important and the possible. At the scene of an air crash, there are overwhelming injuries. This last group is treated first.