A Changing World Web- based streaming video is turning everyday business managers and executives into Hollywood hotshots. Although most people think of webcasts in terms of breaking news events, music videos or smutty movies, a growing number of businesses are beginning to understand that the technology can also be used to market products, train workers, educate customers, deliver company news and communicate news to the world at large. Still, while few observers doubt webcasting's potential, some worry about potential costs and the current primitive state of computer-based video. Webcasting's supporters claim that the technology actually cuts information delivery costs. Webcasts are also less costly than videoconferences sent over leased lines and satellite links, particularly when large numbers of remote users need to be linked together.
Enhanced productivity is another benefit touted by webcasting advocates.
He notes that webcasts also tend to provide higher-quality information than onsite meetings and training sessions offer. The technology concerns surrounding webcasting are also starting to fade. Such an approach makes a lot of sense for organizations still testing the webcasting waters. ENEN's NetSeminars webcasting service lets users draw from a combination of audio, video and online chat technologies. Presentations can originate from ENEN's multimedia studio in Los Angeles or remotely from a place designated by the customer.