However, there are some sites like the Wall Street Journal, and my own site , that market content successfully. You have to add value above and beyond just content. For example, our association not only provides content to members, but also gives them credibility because they agree to a code of ethics and receive use of our membership seal. We also give them advertising on our site, such as listings under various categories and banner ads and spotlight them on the site. We add a very personal touch to our content by giving members the sense that we're holding their hand and helping their computer businesses grow.
Many professionals see their time as money .
Also, by sorting through the hype and biased information for them, you save subscribers hours of on-line research time. The busy individual will perceive this as a valuable service. If your content is exclusive, customized or perceived as vital, people will pay for the use of or access to it. If you're selling content on the Web, give visitors a taste of what you have to offer. If your information changes frequently, this is a good way to go.