It's easy - stick to a simple and clear layout, easy to maneuver pages, and still catching the soul of your company. The rules are - if the page does not load within 15 seconds, your customer will start to loose interest. If the main message is not visible on the initial screen, your visitor might not even scroll down the page for more.
People spend more time browsing through a paper than searching the Internet.
They can always pick up the magazine that bares your advertising and take a look at your products later on. Customers might even tear out your printed ad and keep for later. But will you be able to keep up with the reconstruction of this fast changing media. For your wedding pictures you would ask a professional to take the pictures and not Cousin John. So far, it's still the people, which make a difference.