A large percentage of those people would eventually wind up returning the game anyway. My boss and co-workers had been working exclusively with Macs for so long, that they did not even realize how good they had it. I replied then, and firmly believe to this day, that we could not operate our company the way we do if it were not for Apple and the Macintosh. Macs have a 'long life'. Macs are easy to 'Set Up'.
Macs are easy to use.
Macs require minimal Technical Support personnel.