We always conduct these in places with on-line facilities, such as Cybercafes, as much can be learnt by accompanied surfing. Often only by watching people try to navigate web sites and seeing their reactions can a real in depth understanding of a web site be obtained. Individual depth interviewing is also particularly appropriate for early stages of development but also suitable for others. We always conduct these in places with on-line facilities, such as Cybercafes, as much can be learnt by accompanied surfing. Often only by watching people try to navigate web sites and seeing their reactions can a real in depth understanding of a web site be obtained.
Quantitative research can also be useful in web site evaluation both pre and post launch.
You can do a quantitative pre test on a web site much like you can with a TV advert. Quantitative research can also be useful in web site evaluation both pre and post launch. You can do a quantitative pre test on a web site much like you can with a TV advert. We have developed some standard scales to obtain these ratings on, and a key one is clearly whether you would consider going back there or recommend others to visit it. Note though that these quantitative surveys are also good diagnostically.