Tog will share the lessons learned, both embarrassing and enlightening, and offer principles and practical solutions that can aid development of the emerging generation of web sites that go beyond simple publishing. Bruce Tognazzini has been designing human-machine interfaces for more than 35 years. After pioneering human interface at Apple, he moved to SunSoft, where, as a distinguished engineer in the Office of Strategic Technology, he led the Starfire project, outlining the future of computing. Tog has written dozens of papers, articles, and columns, is a contributing author of three books on human interface design, and is the sole author of two books, Tog on Interface and Tog on Software Design , both from Addison-Wesley.
People also construct meaning around products and services.
These meanings guide their behavior and make sense of the world around them. In this talk, Gary and Steve will discuss why meaning is as important as usability and utility to a good user experience. How meaning is constructed by users. Meanings to embrace and avoid. How to uncover meanings and apply them to products and services.