People are motivated to perform to avoid failure and punishment. In TQM people are motivated to make meaningful contributions to what they believe is an important and noble cause. TQM enables people to feel like winners. The last key difference is management and leadership. Traditional management views people as interchangable commodities, developed to meet the perceived needs of the enterprise.
People are passive contributors with little authority.
TQM views people as the enterprise's true competitive edge. The leadership provides people with opportunities for personal growth and development. To react to competitive threats, and 2. As an opportunity to improve. Most companies have moved toward TQM for the first reason.