Now sites such as Microsoft's Expedia or Travelocity give important details directly to customers so they can make comparisons before making purchase decisions. Many travel sites also allow users to complete customer profiles that are stored and used for booking future travel arrangements. Independent consultant, Arno Harris agrees. Consumers may also be drawn to online commerce through more promotional efforts and continuous development of new e-commerce technologies. This kind of technology could solve problems that have slowed the growth of electronic commerce.
Innovative promotions can also increase on-line store traffic.
Virtual reality is an emerging technology that helps retailers on the Web show more of what the product looks like. Eddie Bauer's website offers 3-D imagery on certain products in its Bauer Basics clothing line. The drawback is the need for users to download special software and to be technologically savvy. However, that should not be a deterrent said Neuman. Both retailers and customers can benefit from using the Web for on-line shopping.