The Golden Mean. Gold stands alone in its magic and allure. Perhaps its beauty. Perhaps its rarity. But perhaps most of all is its immortality.
Gold is indestructible.
In a chalice or a necklace. An ingot or a coin. In the ornamented letters of ancient manuscripts and adorning the great tombs of acient Egypt. Today, remarkable new gold applications are the modern treasures of science and technology. Medicine, dentistry, telecommunications, architecture and the space program all rely on gold's unrivaled combination of physical properties.