The interview questionnaire included 36 open-ended questions plus demographic questions. Participants were invited to read sections of the text booklet before the interview and to refer to it during the interview. Interviewers were instructed to record the interviewee's exact words and to avoid offering any encouragement or teaching. Participants were a convenience sample of women of childbearing age who were residents of New Mexico and visited a DOH clinic during the study period.
Education level appears to have little or no affect on preference.
The tester with the lowest education level preferred the small size. Three of four with some college also preferred the small size. It is essential that readers readily understand the intended purpose of information. If they do not clearly perceive the purpose, they are likely to miss the main points. All participants correctly stated the purpose of the Parent's Guide to inform readers about infant care or parenting.