We sacrificed dollars to seek a different kind of happiness that dollars couldn't fulfill. The stores are primarily located in strip malls. The company recently introduced a new store design catering to their largely female clientele. MotoWizard is a new tool that is helping Moto Photo Inc. and its franchisees avoid dead-end sites and hone in on the gold mines in local markets. MotoWizard is a proprietary economic-modeling program that combines demographic data about market locations with information about trade areas and specific potential sites, as well as profiles that Moto Photo has developed of its key customer groups.
Franchisees participate in a six-week training program.
The first three weeks are conducted at the corporate offices with instruction on technical and management issues. The next two weeks are spent with another franchise owner in the franchisee's market. The final week of training is done on-site to help with employee training and opening day. Franchisees receive ongoing support through Moto Photo's software programs. For more information on the franchise opportunity, see the sidebar.