Many parents are anxious about introducing the Internet into their homes. Children have always been the heaviest users of electronic media and it is inevitable they will be drawn to this exciting new medium. Because of safety and privacy concerns however, parents must take an active role in guiding their children as they explore this new world. Parents however, remain the best line of defense in protecting their children and making Net surfing a safe and enjoyable experience.
New technologies present new challenges for parents.
Focus on the positive aspects of the Internet. You wouldn't take your children to a library and start off by telling them where they shouldn't go instead you would point them in the direction of books that will interest them. Approach the Internet in the same way. Direct your children to sites where they can learn and share common interests with peers, and roam safely under your supervision. Online marketing aimed at children Advertisers have discovered that the unregulated Internet is an ideal vehicle for marketing to children.