If it is not available and if there appears to be a need for it, these factors are in your favor. Conduct market research to find out if there is a need for your product or service before committing a great deal of time and money to the project. Take the time to identify your customers and find the means to get your products or services to them. In order to be successful, you must know your market. Direct competition will be a business offering the same product or service to the same market.
Indirect competition is a company with the same product or service but a different market.
Identify all your competitors, look for their strengths and images, and evaluate their image and their markets. Build on what you know and do best. Look for marketable products or services compatible with your work background or business contacts, or those that tie into your professional or personal fields of interests. If you already have a good understanding of the field you would like to enter as a business owner, it will be much easier to market your business. A logical first step for the undecided is to list potential areas of personal background, special training, educational and job experience, and special interests that could be developed into a business.