Most people do.
That became most apparent when I attended the screening of a documentary on the B.C. wine industry. While it was a very well put together film and I recommend it, it focused almost exclusively on the Valley, bypassing regions west which are contributing to our excellent industry in their own right. The islands, in particular, have been experiencing a bit of a growth spurt as of late. But don't grab a bottle of island wine and expect to find the Okanagan in your glass. One of the beauties of having this distinct wine region is that the wines are also distinct.