They want to see what we have. Having Tiger definitely accelerated it. But there's a downside to that. We all think he's going to win the next 30 majors. Everyone was talking about the Titleist Pro V1 this year, and when Tiger wasn't winning it was because he wasn't playing that ball.
More people miss the cut than make the cut.
We want people who will be there on Sunday, on television. You don't have to play like a pro to dress like one.