Whatever else may be the case, the lowly CD-ROM is increasingly popular with retailers and marketers, which use it to sell products as diverse as golf balls, cell phones, fishing gear and cereal. No one tracks how many CD-ROMs are used for promotional purposes, let alone other uses such as playing music or games, or running software. May says Tempo, which handled 5 million CD-ROMs in 1997, expects to produce at least 50 million next year. None of which is to say that people will use the CD-ROMs to buy on the Net. Contradicting the analysts, Marie Claire 's Rizzuto points to a survey of readers that the magazine conducted six months ago.
Early signs show that they meant it.
Three billion were consumed last year. Our application can sit on top of music CDs and movie DVDs and turn them into e-commerce tools. That hasn't been done before. Then subscribe to the IAW E-Mail Alert. Openwave Be a part of the communications revolution.