Corporate Information Environment Executive Biographies McDonald's History McDonald's Vision Country Specific Information Select Country USA McDonald's Vision McDonald's vision is to be the world's best quick service restaurant experience. Being the best means providing outstanding quality, service, cleanliness and value, so that we make every customer in every restaurant smile. Be the best employer for our people in each community around the world. See the McDonald's People Promise .
Excellence Deliver operational excellence to our customers in each of our restaurants.
Achieve Enduring Profitable Growth Achieve enduring profitable growth by expanding the brand and leveraging the strengths of the McDonald's system through innovation and technology. See the McDonald's Investor Relations . All rights reserved.