Writers are busy people, just like everyone else in the entertainment industry, and too many artists and bands have an unprofessional attitude when it comes to dealing with writers and editors. When a review or article on you comes out and you find things about it that are objectionable to you, watch your temper. No artist gets only glowing reviews. Bad, or mediocre reviews are part of the game. Avoid the temptation to write or call back when you are emotionally heated about the story.
Publicity is about making and keeping relationships with the press.
You never want to get a reputation for being a jerk or a troublemaker. If you do lose your temper, I can assure you your tirade will show up in the next issue of their publication and no, I am not one of those people that believes all publicity is good publicity. Working with the press, finding contacts, making the initial connections, and nurturing the relationships along the way from local, to regional to national recognition is a time consuming commitment. But, publicity done well and consistently over time can be a career rewarding experience.