So we are in this kind of active position. Browse is a completely different animal. I'm kind of curious. I see what catches my eye, see what's coming my way. If we look at the body, we find this out.
People like to be engaged on many levels simultaneously.
So integrate form, function and content of your product. We know how to this with traditional media. We know how to use audio and visuals to work together to have emotional impact. What we need to do is now align that with the interaction styles and the information infrastructures. Take five different looks, five different interactions, and grid them.