But when their HMO calls and cancels coverage because of a genetic problem, they'll be furious because their personal information was sold without their approval. Therein lies the dilemma for policymakers. On one hand, Internet users are concerned about protecting their privacy while online. On the other, consumers are quick to give up their right to privacy in exchange for discounts, freebies or any perceived personal gain. That's why lawmakers will tread carefully on the Internet privacy issue when the 107th Congress convenes in January.
Momentum seems to be building for opt-out legislation that mandates notice and choice.
Under this type of legislation, companies must notify consumers about what personal information they are collecting and how they'll use that information. They also must give consumers the choice to opt out of data collection. Such legislation will likely include stiff penalties and strong enforcement. Opt-in legislation, on the other hand, would require Web site operators to get permission from consumers before gathering information about them online. Privacy advocates favor opt-in legislation based on inviolable consumer privacy rights.