In the 1930's and 40's, society placed great emphasis on women being proper ladies. Many rules, both written and unwritten, governed the fashion and wardrobes of women. She stresses the importance of proportion, balance, rhythm, and harmony in the designs of dresses. Shoulder seam in the correct location. BUST fits neatly and comfortably - not too loose and not too tight.
HIPS allow enough ease for sitting or bending.
In respect to augmenting their appearance with makeup, women of the time wore powder, lipstick, and a lot of rouge. Women styled their hair by parting it on the side and used bobby pins to keep the style in place. Metal hair curlers were also used to style the hair. Some women even bought perms to give themseleves at home. Because of the emphasis placed on women's appearances, the sewing machine was a vital instrument, and many women had to become proficient with the device in order to keep up with the fashions.