Let us consider these concerns. Neoliberalism is the doctrine that the maximization of private interest, under a regime of free competition, is the best means of achieving public good. In other words, it is the claim that society is best served by creating the optimal conditions for corporations to function within. I need hardly point out the specious nature of this argument. Capitalism has typically expanded through war and empire.
Neoliberalism means freedom for capitalists to be capitalists.
It is representative of the capitalist's desire to remove all fetters from the accumulation process. Thus in obeying the dictates of capitalist society, we are only obeying the laws of our own nature. Human beings are obliged to labor for survival, and as they labor they alter both themselves and the natural world. For Marx, individualization, in the sense described by political economy, is itself a product of history. If it came about in time, it might also disappear in time.