Creativity is sexy. All of these things are more important than looks. A woman who is mean, or stupid or violates my sense of morality is not sexy at all, no matter how good she looks. I think that physical attributes can be overlooked if the person has a great personality. Besides, we all end up fat and ugly.
Looks are important because they form the basis for physical attraction.
Although lasting relationships are always grounded in personalities, the overtones of physical attraction are necessary for a healthy union. One needs to be attracted to another to want to invest in a relationship. At first, the attraction is physical, but it soon wanes if other personality characteristics are absent or repulsive to you. There are no hard and fast rules when looking at physical vs. personality character traits, rather, it is a continuum where the latter becomes more important in the relationship as you become more intimate. Once you get to know them, it's different.