At some point, your ethics may lead you to pass up certain jobs, or certain roles, or certain types or levels of income. Or you may have to endure uncomfortable, unpleasant confrontations, or fight long and difficult battles. That's where bravery and emotional strength come in handy. The obvious basic ethical issue in the online content field is lying . If your audience finds out, they probably will resent the organization your online content represents.
People talk, especially online.
Also, they usually can easily check your information against a variety of sources. It's pretty hard to avoid getting caught in a lie online. Again, remember that theft of content is pretty easy to discover online. And as with lying, if you do get caught it's likely to become a pretty public and unpleasant matter. Cheating can be a problem, too.