Include faxable order forms and reply cards in your advertisements in magazines, brochures and catalogs. Customers will be able to send their orders any time of day or night so you won't have to wait for the mail. You'll be able to get information to a prospect half way around the world just minutes after the call. Let customers send you faxes toll-free. If you're uncomfortable about speaking in a foreigns language, send a fax message instead.
Many people can handle a second language much easier in writing.
It also gives you or your customer time to get the message translated. It's much faster than mail and everything is still in writing. Grab your customer's attention with a creative fax announcement. Introductions for a new product, price reductions, or special offers can quickly alert your best customers by fax. Ask your customers if they'd like to receive your company newsletter by fax.