Ms Bennett concludes the perceived pressure to maintain good soil condition was connected mostly to social values through influences of other farmers and family members. Pressure was also felt from buyers of farm produce. Actual influence on behaviour with respect to soil management was mostly related to economic values through consideration of buyer requirements.
Many farmers see themselves as custodians of the land.
This positive motivation, however, may be constrained by economic, external risk and uncertainty factors. The key external controlling factor of soil management decisions was perceived to be finance. Ms Bennett used a small systematic sample survey where she interviewing farmers from the Marton area at their homes. She admits the sample size was a limitation and may mean farmers in other regions will face some different issues and concerns with regard to aspects of soil quality. Let us know of stories we should cover .