The ease and convenience for consumers will go a long way in ensuring the program's success. Best of all, the program is being financed by the private sector without depending on tax dollars. And that's good news for all of us. We are releasing four of those guides today. These guides are just four of what will be an ongoing series.
Prevention is better than fixing.
That's where the future lies. Still, another good example is the new directory now available of export-ready Ontario environmental firms. This valuable information resource was produced by my ministry in partnership with the Canadian Environment Industry Association and other private sector partners. As you tour through the booths and exhibits today, I know you're going to see a lot more examples of ways government, communities, industries and consumers like yourselves, are taking the bull by the horns in the fight against pollution. When it comes to preserving our environment, we must all work together.