They may experience anxiety, depression, sexual dysfunction, dysphoria, low self-esteem, lack of identity, obsessions, compulsive rituals, or a feeling that they are not functioning to capacity. Many people have turned to psychologists and other psychotherapists when they want to enhance their life. They seek therapy for personal growth and greater self-understanding. Coaching begins where psychotherapy leaves off. The coach assumes that the client is well-functioning and is facing a roadblock or finding it difficult to get over the next mountain to greater fulfillment.
People turn to coaches when their life is going well.
Usually they are high-functioning people who want to expand their lives, their businesses, and their general outlook. They tend to be successful people who have a vision that they could go beyond where they are, but feel that they would like someone to work with them to achieve their goals. These are the same people who would seek a coach to improve their golf or tennis game, seek consultation in their business, or utilize a financial planner to assist with their finances. They seek a coach to accelerate their growth or maximize an opportunity. Some people choose a coach to help in the short-term for a specific task or project, while others engage a coach to restructure their life.