Therefore, it is more expensive to produce and to buy. The greatest source for thermography customers is your current customer base. One marketing tool I have used is to thermograph a few letterheads and envelopes for a nonthermo order. When the job is delivered, point out the difference the thermography makes. You may increase the price of the next order by turning a flat job into a thermographed job.
Many large corporations require that their business cards be thermographed.
These companies offer the thermographer a tremendous profit potential. While orders for one or two sets of cards may not be very profitable, the profitability changes when the order is for 20 or more sets at a time. For these customers, preprinted card shells are a must. Shells can be two, four, six, or 20 up. When the orders are received only the personalization is needed to be printed.