It's grown tremendously in the past 15 years. Dunn says he and Kix Brooks saw the potential when they were just starting out. We played some little bitty amusement park in Virginia, and our wives went out and sold T-shirts at this little booth. It dawned on us that we could make gas money to the next gig by selling T-shirts. Fewer items mean better sales, says merchandise manager Melanie Robertson.
People make their decision much more quickly, and more people move through the line.
Robertson says sales skyrocket whenever the duo tops the charts with uptempo singles like Boot Scootin' Boogie, Hard Workin' Man or Rock My World . We haven't figured out why that happens.