Even after many years, platinum will not wear away or wear down. For example, after many years of wear, a gold wedding band's shank will wear down and become thinner. This is not the case with platinum. However, with platinum, there is actually no material lost from the scratch as there is with gold. If your platinum jewelry becomes scratched, simply take it to your jeweler for a quick polish.
Platinum is Pure.
Platinum will never tarnish or lose its rich white luster. Platinum is Rare. Ten tons of ore must be mined to produce a single ounce of platinum. It takes five months to process platinum ore into pure platinum. Only after this time can skilled hands work their creativity and craftsmanship, transforming platinum into pieces of wearable art.