We've seen too many situations in which people complained that planning and the plan were no good, when the plan may have been excellent, but the implementation and leadership to implement it were at fault. The difference is simple. An Interruption Marketer is a hunter. That's why I think that much of the material in this book, frequently rife with nonsense, is much too serious to be taken seriously. There is the same affection, trust, and commitment to a common enterprise.
Labor is divided easily, according to the gifts of both parties.
Within the context of the dream, every associate becomes a pragmatic dreamer. You know stalls exist both in your personal life and in your organization, and that you can do things to correct them. This is the horizontal organization in a nutshell. So it is refreshing to be graced with the opportunity to write a book about real people, in real situations, making real things happen. Today's pioneers have embarked on a new frontier, some in search of riches, others in search of freedom, all in search of the new.