As in 1999, super heroes, cartoon characters, monsters and zombies will be the most popular costumes for children. As with other holidays, consumers have their favorite places to shop for Halloween. The Internet as a Halloween shopping destination is gaining in popularity this year, but the number of online shoppers is still relatively small. More Halloween shoppers are also planning ahead, according to the survey. Twenty-six percent will have begun their Halloween shopping by the end of September this year, compared to only 20 percent in 1999.
People remain reluctant to wait until the last minute to shop.
The 2000 American Express Retail Index on Halloween shopping looked at consumer Halloween spending, buying attitudes, shopping trends and preferences. American Express Company is a diversified worldwide travel, financial and network services company founded in 1850. It is a world leader in charge and credit cards , Travelers Cheques, travel , financial planning , business services , insurance and international banking. All Rights Reserved. Users of this site agree to be bound by the terms of the American Express Web Site Rules and Regulations.