The U of Phoenix approach is different than PCC's - we do research on the interests of our publics and advertise according to that. This is a very segmented and defined market and the College is increasing its activity with this market. Our programs must reflect current and developing interests. Faculty is very linked to enrollment management, and this group needs more information about the College's strategies. The presidents and deans have the information.
Mailings go to new students, to returning students, to non-returns, etc.
This fits in with the goal of enhancing enrollment. Regarding the concern about academic deans being in the loop, it was noted that a representative from the academic deans and student development deans each attend Chancellor's Cabinet, where concepts initially are brought forward and a review process determined. The communication loop for the College's important issues stops and starts here. Arnie made the point that the Chancellor's style is open. Community Relations is a strength.