There is no attention paid to visual design criteria such as balance, proportion, harmony and restraint. There is some tendency toward random use of graphical elements. Design elements and content combine effectively to deliver a high impact message with the graphics and the words reinforcing each other. The combination of multimedia elements with words and ideas takes communication and persuasion to a very high level, superior to what could be accomplished with either alone. The mixture brings about synergy and dramatic effects which reach the intended audience with style, pizzazz and elegance.
Presentation has no misspellings or grammatical errors.
Screen Design Screens are either confusing and cluttered or barren and stark. Buttons or navigational tools are absent or confusing. Screens are difficult to navigate, but some buttons and navigational tools work. Users can navigate a few screens. Screens contain adequate navigational tools and buttons.