The way things were done, I wasn't involved. No one would ever ask me what I thought. Then I heard about Saturn building a whole new car plant to build a new car. And they figured out a new way of running things too. No one else in the world had done all this, not that I know of, not since the Model T anyway.
Raw material comes in the back door and a car comes out the other end.
Seems to me, that when you see where your part fits into the big picture, it means a lot more. It's my perception anyway. Now we got people watching us, some are for us, some are against. But I'll tell you, when I go to the end of this building and I see that car sitting there, I'm gonna feel alright Gonna be a great feelin' to know that I was a small part of history. During year two, much of the advertising focused upon customers and their experience with the car and the Saturn retailer still a departure from product-oriented advertising.