Almost half of a site's visitors go elsewhere due to poor navigability, slow download times, or confusing content. If users have problems on your site, they jump to competitors en masse. Fortunately, there are several useful ways to evaluate user experience. Jakob Nielsen and Susan Farrell. Anything that makes computers harder to use should be rejected on the drawing board, because if it ever goes to market, it will be rejected by the users, who already have more complexity than they can deal with on their desktops now.
Nothing is more interesting than a story.
In fact, just about everything interesting is a story of some kind. Stories are what make news. They are also what make war, sports, love and money. You have a story to tell. If you don't tell it, you'll lose your audience.