He emphasized that the first thing growers should do is value the product correctly, by getting out of what he terms the 'family mentality'. He believes growers should change their attitude from installing more channels, to grow more lettuce, in order to balance the farm revenue when the price of lettuce falls. Instead of propping up the production, they should be propping up the price. Niche markets provided an opportunity for growers to increase their revenue. However, to develop these markets successfully, a number of sales techniques are required.
Packaging is an area that needs to be improved.
According to Garry, every box should be the same. The size of the box will dictate the number of lettuce it will hold, but each box should contain the same number and quality of lettuce for it to become a saleable commodity. That's a lot of rubbish. You give the customer something he wants. The bloke who sells his lettuce is the bloke who has a box crammed full of lettuce.