B2B in Latin America B2B in Latin America Successful B2B connection of Northern and Southern markets requires the intelligent implementation of customized industry specific systems that take into account the vast differences in the Latin American marketplace such as culture, language, business practices, international logistics, payment and banking systems. The business culture evolution required for B2B to become ubiquitous in Latin America is not to be taken lightly. Business in Latin America is highly personal, staff are less computer literate than northern counterparts and changing business processes and culture is more of a challenge.
Internet connectivity is several years behind North America and is very costly and unreliable.
Connection to the internet is either not currently possible or extremely slow and unreliable for many Latin American businesses due to antiquated telephone systems and Internet infrastructure. The agriculture sector is especially affected. These drastic differences between developed and less developed nations require software that is especially designed for the challenges faced by the majority of companies in the region. LatinSecure specializes in the design and development of software to overcome these challenges by creating a system architecture that does not rely on always on Internet connections. Additionally, simple multiple language information input interfaces, ease of use and low cost of software and integration are keys to success in this marketplace.