Corporate Donor Corporations search colleges for technical competence and executive potential. The search grows more intense and less productive as the need for capable personnel grows. Today, for the first time in our history, we are running short of skilled technical brainpower. The broadscale application of advanced technology has increased our consumption of technically trained persons to the point at which our available supply is no longer sufficient to meet our needs. Limitations on corporate growth now depend less on available capital and more on the competence of employees.
Many corporations are able to generate needed capital through retained earnings.
They can also generate the brains they will need by encouraging the birth of bright children. Farsighted corporations should progress from the primitive hunting stage to the husbandry stage in acquiring qualified personnel. Corporations are excellently suited to accomplish this, for they are theoretically as long-lived as the govemments which charter them. Their continuity enables them to reap future harvests of intelligent employees. In the United States the laws permit five percent of pre-tax earnings to be deducted if properly expended for such purposes.