It's predicted radio will go from thousands of owners nationally to a few dozen or less. Virtually every Oldies station will be sold. Oldies stations in 22 of the country's top 30 markets already have new owners. Eventually the rest will follow suit. One characteristic of Oldies is especially appealing in this age of consolidation.
Oldies is a unique body of musical taste.
Oldies partisans don't spend much time with other music stations. They love Oldies, that's about as far as their musical tastes go. Because of this, Oldies offers a great strategic fit and provides owners a format they can grow without cannibalizing audience from other stations in their market cluster. We've probably been exposed to more research on this format than anyone, and nothing we've seen suggests a problem with the format. If these stations haven't burned the music out after all this time it's doubtful they ever will.