There are many available and one of the most effective is strategic alliances. This means connecting to other businesses who have the same type of customer base as you do and provide a complementary service. In order to build a successful business, you have to reach out to people. Every city or town has places where people gather. If you don't have great social or communication skills, take a seminar or get someone to help you.
People skills are an essential tool for a business owner.
Once you are comfortable with people, you will be able to build up a network of contacts who will be a constant source of information, support and referrals, which is an important source for customers. Give your customers value and value your customers. The word for the '90s is value. That's what people want. They don't want glitz or prestige.