The program has an enrollment of approximately 270 students. Most of the students have full-time jobs as teachers, educational administrators, media coordinators, instructional developers, active duty military, or training specialists. The program has been in existence for eight years. In most cases, marketing attempts to generate profits from the sale of goods and services to fill customer needs. Individuals strive for rewarding experiences.
Individual choice determines what is rewarding.
It is through free and competitive exchange that individuals and the organization they deal with will best realize their objectives. For distance education, we have modified the previous definition slightly to better incorporate the instructional environment. This plan is very iterative in nature. As the distance education arena, our program, and technology in general change, the plan is re-evaluated and revised if necessary. The first stage in developing the marketing plan is to identify the demographics of your proposed student population.