All rights reserved. Readers may make verbatim copies of this document for non-commercial purposes by any means, provided that this copyright notice appears on all such copies. Agricultural producers continue to identify price and income risk as one of their greatest management challenges.
Producers have a variety of price and income risk management tools at their disposal.
While producers value and use these tools, they place an even higher value on market advisory services as a source of price risk management information and advice. Among mid-sized producers, marketing consultants are ranked first as likely to be important in the future. The results of this research indicate a modest ability for advisory services to outperform the soybean market, less ability to outperform the corn market, and significant under-performance in the wheat market. AgMAS Project research to date has investigated the performance of only one, admittedly important, service provided by market advisors. It is not known how subscribers make use of the various products provided by market advisory services.