It seems that purchasing art is a much more personal experience than the Internet can provide. People like to touch the art, or like the artist, or like the gallery, or experience the smile of the salesperson to make a purchase. Recommendations Treat an online presentation as an online brochure that will support other marketing efforts. Do not use the web presentation as an excuse not to do personal presentations. Get involved in your local art community.
People buy from people.
And getting out of the studio can be a good stretch for even the most shy among us. Start building a database of people interested in your work. I once saw a presentation by an artist who had great success with small arts and crafts fairs. He didn't always sell that much at the event itself, but the follow-up sales and commissions were sometimes substantial. Do everything you can to make it easy for someone to buy online, but do not sit back in the expectation that the checks will simply start rolling in.