This consists of developing special presentations and programs. It includes the personal sales efforts directed to close or set up new key accounts. This entails determining and correcting any short term sales oriented problems. These short term problems could hinder the long term marketing goals of the organization. Market Research Market research includes characterizing your primary market for size, regional concentration, and future growth.
Research identifies key competitors financial positions.
Also, market research can provide their marketing strategies and product plans. E-mail Mark Goff .