They are able to offer their products to the customers at the same time as they watch television. The advertisers use this to give away free offers and then they send it to the customers. Most people use Interactive TV as entertainment. With interactive TV people are able to play along with their favorite game shows, pick their plays and the angles that they want to watch their favorite teams just by clicking a button. Not only that, who needs a mall when you can shop from your television.
People can also check their email from their televisions.
This is a sample of what an interactive television screen looks like. This is an example of how the viewer is able to choose their programming and how they are able to send email via their television set. With Wink, a viewer can receive free things in the mail which benefits the the advertisers, but also the viewer. A viewer can also watch one sports game and have the scores of another one on the bottom throughout the whole game. Not only that you can have the weather for your area with the click of the remote.