To conduct benchmarking studies of important yellow page processes. To use the efficiency of the association to obtain process performance data and related best practices from regarding yellow page publishing. To support the use of benchmarking to facilitate yellow page process improvement and the achievement of accuracy, timeliness and efficiency. Participation in specific efforts will be optional and open only to members with costs shared by the participants.
Members pay only if they join a specific study.
We reserve the right to review membership applications and to make the final decision whether or not to accept any application. Consulting firms are ineligible for membership. Single company sponsored studies addressing the interest of one member company can be offered to other selected members for no fee. Collect data - Manage response collection with the participants as a third party. Lead site visits - Structured with best participants.