Primary emphasis is upon the manipulation of that sound for radio broadcast, although consideration is given to live and studio recording. Content includes the understanding of the physical aspects of the creation of sound, proper use of microphones, sound mixing, as well as principles and techniques of recording and play back. Vocal sound production for speech and fundamentals of announcing are also covered. Offered fall term each year. Three semester hours.
Emphasis is placed on personal interpretation and visual communication.
Offered every term. Three semester hours. Special attention is given to the creation of advertising copy for all mediums and the preparation of press releases and press kits. Intensive practice is given in the composition of brochures, newsletters, and informational speeches. Offered fall term each year.