But with a new Convention Center ready in 2002 and a new marketing approach, that may be just the beginning. A CVB would provide a platform for further refining the idea of better integration in terms of destination marketing. And it should allow us to maximize in the areas where there are synergies between the three organizations. The HVCB is a private, nonprofit corporation, organized by visitor industry members companies and associations. HVCB members, including airlines, attractions, hotels, restaurants, retail stores, wholesalers, travel agents, and other businesses interested in keeping Hawaii's tourism industry strong.
Members pay dues and contribute millions of dollars in services that support marketing.
Independent of its structure, implementing a CVB in Puerto Rico would require legislative approval. Infrastructure development projects such as beach cleaning and building hotels, and regulatory functions such as overseeing casinos, will not be included in the CVB's agenda. Bookings refer to reservations made for transportation, entertainment, or lodging purposes. Established in 1962, the Bureau's mission is to sell Puerto Rico as a group destination for the benefit of its members, ultimately providing significant stimulus to the local economy. Its efforts compliment those of the Puerto Rico Tourism Co.'s, which aim to sell the island to individual travelers or tourists.