In the beginning, only Fortune 500 companies could afford the expense of using a video display system to attract customers and burnish their image.
Research indicates that video display systems are highly successful in attracting new customers.
One major company credited the 60 percent increase in traffic to its trade show booth entirely to its eye-catching video display system. And a clothing retailer reported a jump of 16 percent in sales after featuring continuous footage of a fashion show on a video display system called a videowall. Videowalls are successful because they take television's bright, mesmerizing qualities and exponentially multiply the effect by using a variety of attention-getting techniques. Recent technological advancements have opened the potential of this exciting medium to a wider range of retail applications. Along with the reduction of price, there now is far more selection.