Push media are always on, mobile, customizable. Begging for your attention. It will therefore be important to know how to switch them off. All we can say is, Let a thousand media types bloom. But this presumes a deeper knowledge of both new and old realities - television, for example.
Ontogeny recaptulates phylogeny, in interactive media as in biological media.
This must be Kevin Kelly speaking. We are closing in on a conclusion. He has seen it all and stays calm, like all techno-Darwinists do. It is touching to read how carefully and naively the Special Bulletin tries to describe the zapping behavior of the viewer. It is obviously a topic Wired has not written about so far.