Be a full-time teacher of at least one, but not all, of the public relations courses offered by the college or university. Set a tone of professionalism for the chapter, its officers and members. Represent the chapter in the sponsoring academic department. Communicate departmental attitudes and messages to members of the student chapter and to the sponsoring PRSA chapter. Associate Members of PRSA do not qualify for this position.
Professional advisors are usually the most visible role models of the public relations profession.
Show that the professional practitioner is genuinely interested in and concerned about events that affect the community, the nation and the world. The professional advisor is accountable to the president and board of his or her PRSA chapter, and should report to the board at least twice a year. Inviting students and faculty advisors to attend meetings of the sponsoring chapter Being available to individual students for counsel about career questions, including job-seeking, resume writing and interview techniques. Arranging field trips to public relations departments, counseling firms and media. Conducting internship programs.