Imagine yourself looking for a franchising opportunity. This means you can do all your research in one spot, enabling you to be well informed before you embark on new business ventures. Perhaps you are the owner manager of a convenience store or a fast food outlet. You can find out about special offers available from other franchises, about changes to tax laws, or about the overall performance of your franchisor. You can contact other owners of stores from your franchise and raise issues of common interest.
Retail shops have even more opportunity to take advantage of the Internet.
In conjunction with your franchisor you could advertise your web page on television and encourage potential customers to research their next purchase through the Internet. Having decided what they want to buy they could select the outlet nearest them. In the future they could even order the purchase online and the purchase could be delivered to their door. In this way the Internet has helped you increase your sales while at the same time reducing your overheads. Many people consider the Internet to be in its infancy.