Do quote reviews, but make sure you're accurate. I think publishers can use quotes from reviewers a lot more. But the way to do it is to excerpt the quote they want and fax it to the source for approval. A lot of times it will get the OK, especially if it's a good product to begin with. Don't be afraid to question a review or rating.
Interactive media are very tricky to review.
So if you notice any inaccurate information in a review, send an e-mail. In particular, check the things that change frequently, like the price, platform information, or the availability of a more current version. Do time your attack, both for publication deadlines and for contests. For competitions, you can give yourself an advantage by making your product arrive about three weeks before the final deadline. Don't wait until the last minute, but don't get it in too early either memories can fade.