The same goes for many groups in our societies. The moment you give them importance, they weigh more in the balance than they should. I will use a highly controversial case to explain further. If they hate this ideology so much, they should not link to them. The readers get easy access to the groups in question.
Restraint is the best policy to adopt.
For instance, I hate a particular Internet tool out there because of its specific approach in its field. I want it to disappear. This is because in most cases, bad publicity is great publicity. I will not serve them. The PC platform and its peanut gallery will always benefit from publicity if you attack it the wrong way.