Then diagram and discuss with an example how that process of public relations works. Choose a historical figure in the development of public relations practice. Write an essay in which you outline the development of their career and their special contribution to the practice of public relations. Draw a time-line of the historical development of public relations. Indicate in your diagram the main points on that time-line, then write an essay in which you briefly describe each of those points.
Ethics are an important part of public relations practice.
Write an essay in which you critically analyze the PRSA code of ethics. In your essay be sure to generally summarize the major tenets of the code, then write about what you perceive to be the good and bad aspects of the code. In your conclusion, be sure to address whether or not you feel that the code actually influences practitioner conduct. Read case test 1.1. Assume that you have been hired as an external public relations consultant to ameliorate the public relations problems outlined in the case 1.1.