Then it plans to open its own cleaning facility in Manteca, serving both the Bay Area and the Central Valley. And many would fail because they wouldn't have enough foot traffic in their areas. But PurpleTie expects a huge market and demand for clothes that are cleaned well and with good, fast customer service. I decided to use the Internet as a medium to communicate with the customer base. And a big customer base it is.
Nobody has one percent of the market.
The trucks, which he hopes will someday number in the thousands, will pick up and deliver laundry and shoes to be shined at residences and businesses. These trucks will also act as rolling advertisements, much like the recognizable fleet of the online grocer Webvan Group Inc., featuring signage touting the website and service. Instead they are using print ads, direct marketing, and door hangers to get the word out. Of course a key element of PurpleTie's growth will be the website. Users who want to order the service can log on to the site and then peruse the scheduling windows for pick up and delivery times that work best for them.