External and internal factors that influence the consumer s purchase, use, and disposition of a product are discussed. An introduction to personal selling and the role it plays in marketing. Retail institutions including department and chain store organizations. Includes store location and layout, store and merchandise policies, merchandise inventory management, interpretation of consumer demand, problems of buying, terms of purchase, pricing, advertising and display, credit, sales promotion, personnel management, customer services, financial analysis and the techniques of retail selling. Decisions made by marketing managers in designing and implementing strategies for marketing products and services.
Emphasis is on problem solving and case analysis.
The unique aspects of marketing in an organizational marketplace. Examination of the marketing research process, research design, and research analysis. Helps students develop proficiency in fundamental mathematical skills, as a prerequisite for MTH 099. Additional topics may include an introduction to geometric concepts, ratio, proportion and percent. Three hours of lecture and one hour of lab per week.