Employers recommend that students thoroughly research the company they will be interviewing with and prepare to discuss both why they want to work for the organization and what they could offer the company.
Preparation is key.
Recruiters only want to interview people who are genuinely interested in working for their organization - not candidates who are looking for any job. They want honesty from candidates in terms of both credentials and interest in working for their organization. Employers mention that it is important for students to gain experience through cooperative education, internships, or summer employment to make themselves more marketable in this competitive job market.