It would be politically correct for me to say only that newspapers remain the dominant advertising medium and that we have 85 percent weekly reach. But I honestly tell you that the trend lines disturb me. But I honestly can't say that they will. I believe newsprint will continue to be the overwhelmingly dominant medium on which publishing companies depend. But I honestly can't say to what degree.
Partners talk bluntly with one another, and move forward accordingly.
On behalf of the International Newspaper Marketing Association, I hope this presentation is helpful in planning for the future.