Although Gore was slow to promote online giving, he's pedaling fast now. Online fund-raising won't replace traditional solicitations anytime soon, though. Rather, it lets candidates broaden their appeals beyond the retirees who tend to respond to direct-mail pitches. Now, armed with demographic profiles of 25,000 registrants to his site, Forbes is mulling online fund-raising events for select groups. Rick Segal, Forbes's Net consultant, says Forbes magazine Chairman Caspar W. Weinberger, a former Defense Secretary, may host an online reception for veterans.
Offline popularity is no guarantee of E-donations.
His team blames a clunky Web site and promises to make it user-friendly. Fund-raisers are coming to love the Net because it's fast and cheap. Inc. All rights reserved.