It's not always easy getting your press release noticed. The average editor receives as many as several hundred press releases each week. And that means most will end up on the cutting room floor. If you've sent out countless releases without getting any responses, don't give up.
Press releases are the primary way companies communicate news to the media.
Reporters, editors and producers are hungry for news, and they often depend on releases to tip them off to new and unusual products and companies, trends, and other developments. The problem may be in the press release itself. Focus on who, what, where, why and how. This is not the place to try to sell. Get to the point.