Attitudes - Attitudes are defined as a mental predisposition to act that is expressed by evaluating a particular entity with some degree of favor or disfavor.
Individuals generally have attitudes that focus on objects, people or institutions.
Attitudes are also attached to mental categories . Mental orientations towards concepts are generally referred to as values. Affect - The affective component refers to our feeling with respect to the focal object such as fear, liking, or anger. Behavioral intentions are our goals, aspirations, and our expected responses to the attitude object. Evaluation - Evaluations are often considered the central component of attitudes.