We're considering a step-up loan to specifically offer to increase our lending to members that perform well on the credit builder. We've offered new guidelines for members with no credit. Our new Entry card is geared to this beginners market. We're trying to make sure that we can pick people up from the transactor or saver level and move them to the borrower level. In this country most of the personal financial wealth is developed through equity in home ownership.
Homes are also an important part of expressing a commitment to community.
The other side of the fourth level is micro enterprise lending. A lot of the lending we do is for small start up businesses, mom and pop stores, secondary income. Many are spousal loans where a couple will have one paycheck job and their sanity and hope is a small business they're starting. They look forward to the day the business income will grow and they can leave the paycheck job. In the meantime the paycheck provides stability.