Lubetzky's latest venture is in Guatemala, where PeaceWorks, in conjunction with the United Nations and the World Bank, plans to develop a new brand of dried fruit snacks. By creating a finished product within the country's borders rather than shipping out raw materials to foreign manufacturers, Lubetzky hopes the new venture will help bring economic independence to Guatemala's indigenous people. But first he has to organize the region's farmers and manufacturers, set up modern production facilities, establish quality control standards, and conduct market research on the product. But we don't want to rest on the laurels of our social mission. We cannot sacrifice the quality of our product.
Good business is just as important as the social good.