Industry watchers say that objective viewer rating data provided by neutral third-party services could have a profound effect on Internet advertising prices in the future. The company plans to ship 10,000 units the first year. Now they're working earnestly to get their hands deeper into the pocketbooks of Japan's homemakers. Users can even enter text by touching the screen rather than the keyboard. I first saw Telesse in a double full-page ad in a woman's magazine, and was struck by the very direct focus on women using this device in their kitchens.
Marketers take note.
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