Women business owners dine out with more frequency than women employees. Women are active in voicing opinion on products and services . Zagat has thousands reviewing restaurants. Quality and price are most likely to influence businesswomen's consumer purchase decisions. For the first time since it began tracking record sales, the Recording Industry Association of America is reporting that women are buying more music than men.
Many football fans are women.
Women are skipping florals to indulge their hair and skin in scents such as peach cobbler, apple, banana and chocolate mint. The number of women taking fix-it workshops through Home Depot has tripled from 1996 to 2000. Sales of power tools in the Spring of 2000 on Mother's Day equaled those on Father's Day. Manufacturers are designing specific tools or lines for home fix-up products targeted at women. For example, RotorZip Tool Corporation designed lightweight power spiral saw in bright red marketed especially for women.