In order to identify general success factors it will be necessary to look at Websites which are actually yielding profits.
Profitable Websites can offer best practice profiles.
Providers of less successful Electronic Commerce applications can then be compared against the profitable ones. The comparison of profiles and the thus identified differences may suggest important aspects for improvement. The findings presented were gained from participating Internet users who completed the online questionnaire. The data is thus a collection of subjective user views of Internet Commerce Application Sites. Different data sets for the same Website were aggregated into a Single Company Profile.