In 1996, the Rotary clubs of Aalst and Aalst-Noord in Belgium began developing a curriculum for Business Ethics to be taught at the high school level. The main goal of the project was to introduce the teaching of business ethics for the students during their last two years at the high school level. The target group is between the ages of 17 to 19. This is the age at which the natural reflex of youth can still be influenced.
Ethics belongs to the category of values typically formed and shaped during adolescence.
Teamwork is a key element in the method-the goal is for young people become empathic and learn to take the position of the other parties involved, especially the most vulnerable ones. Using the Stakeholder approach offers the opportunity to approach ethical matters in a practical and concrete manner. All 225 Rotary clubs in the area are serving as the promotional team. For further information, contact Karel Darley . In May 1998, British Rotarians helped kick off a project of Intermediate Technology, an organization that assists rural communities.