The evaluation of opportunities and use of resources to meet opportunities by bringing together factors of production land, labour, capital, and entrepreneurship. The combination of product, price, promotion, and place to satisfy a particular target market. A process in which people generate, review, and evaluate ideas, prepare prototypes, conduct market tests, and mass-produce products. The result of additional resources added to a product or service. A combination of advertising, personal selling, sales promotion, in-store displays and decor, and publicity that is consistent with the image of a product.
Promotional mix is used to make a product or service appeal to the target market.
Previous Page Next Page Copyright 1997 All Rights Reserved. BC MOE Curriculum Branch .