Even when not ignored, it certainly is not a focal point for strategic thinking. Seldom is a clear, coherent, and overall approach taken to the challenge of motivating people.
Most organizations don t give it much thought until something starts going wrong.
Pain gets people s attention. It is the energy source. Those seeking to shape the behavior ultimately wrestle with motivation. With a bit of work, we can intuit our own motivation and monitorits shifting nature and intensity. But we can only observe and measure the motivation of others indirectly.