Even in the very industry that's supposed to be making proximity irrelevant.
Relocation is a fact of life today.
With the concentration of economic activity in southern Ontario, Calgary and Vancouver, more people are forced to move to find a job. People moving from smaller centres may be faced with a poorer standard of living than they have been accustomed to. But since a job is the prime mover, they probably have little choice in the matter. Which city you relocate to depends on your circumstances. People who are striking out in search of employment will have different criteria than people who are looking to start up a small business or who want to enjoy a better quality of life.