Indeed, such an image has become a major barrier to entrepreneurship and creation of new enterprises and jobs. Short-sightedness and greed have led to the serious depletion of once bountiful natural resources and polluted our once pristine environment. We believe that any call to global action for environment and development must be rooted in universally accepted values and principles. Those business leaders who perceive a new spiritual and ethical basis for human activity are progressively embracing these values. Humanity can be viewed as a bird, with men representing one wing and women the other.
Harmonious flight requires equal development of both wings.
Similarly in organizations, those that encourage development and inclusion of such qualities characteristic of women as developing others, caring, compassion, intuition and sensitivity are moving closer to the new paradigm of management practices needed to compete on terms of quality, service and timeliness. Diversity of gender as well as of race and ethnicity enhances a creative environment and brings new ways of thinking to companies as well as individuals. Since enterprises in developed countries rely on innovation for survival, it is crucial for them to harness human potential. Fostering the growth and development of women will thus ultimately enhance a company's prosperity by welcoming their special capabilities and recognizing their contributions. Psychologist Viktor Frankl believes that mental illness is caused by a lack of meaning in our lives.