In this moral vacuum, there are huge responsibilities placed on film and documentary makers, the people who gave us the stuff of our shared dreams. But, frightened people get raised by the hype, then dashed by the reality, that substantial evidence is light years away. With the increasing emphasis on the commercialisation of cancer research, it's only going to get worse. The new technologies are extraordinary, but they're very expensive. It's a worrying irony that at the same time there is less and less money being spent on the journalism itself.
Reporters have less time, fewer resources, and the stories and issues are more complex than ever.
Pamela Williams and Laurie Oakes on Background Briefing. The media future is unknown, with pots of gold for some and huge losses for others. Design your own news, interact with business services. Join in the sport. Take part in any TV and radio.