In last month's SPAN Connection we learned what to send to the most desirable review publications and who should receive it. Here are tips to successful follow-up. Remember, reviews of independent published titles are rare, especially when national distribution for the title is neglected. Increase your chances by subscribing to and being familiar with their publications. Most have their editorial calendars available on their websites.
Most reviewers prefer follow-up by fax.
Fax them a book review status form that is easy for them to complete and send back to you. They have received your book, they plan to review it, on what date, what additional information they need, or they do NOT plan to review your book. Make the return fax number very clear and visible. You can usually find out status by following-up with a telephone call. Chris Anderson is good at returning calls.