If they don't wait, customers will arrive only to find untrained salespeople, poorly stocked shelves, slow delivery times and messy surroundings. Polish these items to perfection before your grand opening, or it won't be so grand. Telemarketing calls that don't get through or that reach answering devices are a waste of time and money. Find out when your prospects are most likely to be available, and do your telemarketing then. Use speed in dealing with customer requests, orders, questions and complaints.
People value their time more than ever.
Never waste one minute of it, or they may not be back. Never be in a rush to create your marketing materials. You may select any two but not all three. Guerrillas opt for quality and economy every time. Timing also refers to tying in with current news, with what's on your prospects' minds, and with what your competitors are doing.