Christian publishers are capitalizing on holiday themes, art, name authors, and unique formats. The overall inspirational market has been surging the last several years and gift books have been riding this sales wave. Display gift books near the register.
Gift books are great impulse items and 'add-on' gifts.
A display near the point of sale area will pay off handsomely. Organize gift books by topic, not by author. Display gift books face out. When face out, my best gift books have an average turn of 10 times per month, and 30 times per month during the Christmas season. Items from the 1950's are also making a come back with the restoration of Chevrolets and soda pop high top tables.