The People Sweden is a predominantly middle class country with one of the most far-reaching social security systems in the world. Patriotism is important to Swedes, who are very proud of their nation, towns and regions. Shake hands again when leaving. Younger people generally do not shake hands when meeting friends.
Older people expect a handshake when being greeted or when leaving.
If no one is available to introduce you, shake each person's hand and introduce yourself. Generally, Swedes are reserved in body language. They do not embrace or touch often in public. Maintain eye contact at all times while talking with someone. Corporate Culture Swedes take punctuality for business meetings very seriously and expect you to do likewise.