They have old geographical territory. Now they have new cyber-territory. In the weeks after the launch, Milacron trumpeted the Web site through direct mail, ads in trade magazines, and telemarketing. Only standard, in-stock products are listed on the site. The prices aren't discounted, but are competitive with catalogs and distributors, she claims.
Payment is by credit card or open account.
Milacron outsourced the handling of returns. Diamond Multimedia Systems Inc. is a hot company in the Internet economy. The Rio, its pioneering portable MP3 device that plays music downloaded from the Web, has stirred up both sales and litigation. But despite the numbers, Diamond wasn't selling all that much merchandise directly through its online store. It had the ability to do transactions, but we didn't have a good handle on reporting.