Now, design can certainly lie. But that doesn't work in the long run, because ultimately, the lie will be discovered. You'll be unmasked by the reality of who you are professionally and personally. Good design is an honest expression of the true values of an organization or an artist. We think of our modular-office system as a palette that companies can use to express themselves and their values.
Great design has something important to say.
It communicates an epochal ideal. Great design is an icon of the time, an expression of sincerity and authenticity. That's why the chairs that were designed by Charles and Ray Eames still enchant people today. Great design has a strong signature, but it never draws attention to itself. You can look at a well-designed object again and again, even if it was designed 50 years ago, and it still resonates with you.