On the web, targeted traffic is essential to an online business' survival.
Niche marketing is indeed the wave of the future.
In a society saturated with sameness and overcrowded with choice, the necessity of narrowing one's focus and differentiating one's business have become more evident. As the Internet grows, so too will the number of online businesses. Targeting and catering to a higher quality traffic is increasingly important. It also makes no sense to spend more resources on generating new sales when repeat sales may be more cost-efficient, which in fact are often ignored. As the business adage goes, it costs ten times more to generate a new customer than it is to keep one.