The purpose of this file is to keep them active in your follow up process even if they don't buy from the first 3 to 5 follow up notes you sent. All you are doing here is keeping your name or company current in their thinking. If these are well written and informative, they shouldn't object to receiving them, but if they do, immediately remove them from this file, and don't send them anything in the future. You do not want to let everyone know who you are sending this to. You must use the same methods as in traditional advertising, and those that don't, quickly lose heart and give up.
Marketing is an ongoing process whether it is offline or online.
Click Here to read the first article in this series. About the author - Bob Osgoodby is the EDP Director for Advanced Marketing, and his speciality is marketing on the Web. Advanced Marketing provides full web hosting services and web page design.