This idea about WOWing the customer has been around for a long time. Well, so has this tape. The ideas in this tape were first released in 1994. Nonetheless, after listening to this tape I still find the presentation style interesting and the message uplifting. Yet, I realize once again that not enough companies are listening.
Peters can be very direct at times.
In one part of the tape he says that Vermont farmers are crafty and have a lot to teach business executives. He discusses this issue in relation to rebirth and renewal. Employees in business lack passion they do the same things in the same routine everyday. No wonder they get stale he says. On the other hand these Vermont farmers witness the rebirth of life every year as the winter season yields to spring.