Precious metals, he says, come with positives and negatives. Wilkoff and his brother Dennis bought the company 12 years ago. Between them, they have 35 years' experience in selling fine jewelry. To satisfy this market, he hopes to increase business by adding new product lines over the next few years. The biggest challenge to growth, Wilkoff says, is maintaining a steady cash flow.
Many customers buy precious metals only as gifts, thus creating seasonal sales.
In addition, competition from other jewelers can be difficult to overcome. We try to build relationships with our customers to keep them patronizing our store. One way that Tom Komara, owner of Komara Jewelers in Boardman, draws customers is by offering personal services. For 22 years, Komara has been a practicing goldsmith, custom-manufacturing gold jewelry for his clientele. He also repairs jewelry on his premises.