However it was in the swinging sixties and the birth of the hippy movement in Carnaby Street, London that altered the perception of jeans as work clothing and positioned them as a mainstream fashion item. Since then denim jeans have been altered and reinvented by many designers and fashion houses. The basic jean shape has been retained as the look and style of fashion has changed. Music has always been a big influence on the changes. Although their style and shape may change, many of the original features remain.
Rivets are no longer just used for strength but a badge authenticity label.
The small ticket or watch pocket sewn on the inside of the right hand pocket is now used more for condoms in the safe sex nineties, a complete turn around from the free-love sixties. In more recent times many manufacturers have reintroduced the hammer strap or pocket feature originally used for practicality but now used almost entirely as a fashion statement. Though the original denim was indigo blue, blue is still the most popular colour variation, but themes have been colourful and various. Blue that is guaranteed to fade, blue that is guaranteed guaranteed not to. If you are not using one of the browsers below, it is suggested you download one of them.