We can play music which is culturally important but commercially weak in nature, such as chamber music and contemporary experimental music. It s one of the few places creative people gain exposure, he told Spokane Magazine. But even so, Granger admitted then what all public radio stations today know. There s always some financial pressure, even with listener-supported radio. That is why there can be 14 different types of rock stations.
Nobody wants to be surprised.
Research shows that teenagers expect absolute consistency in their music and will simply change stations if you do anything different. In many ways, adults do the same thing, and public radio is a direct challenge to that. People need to learn how to listen to public radio, then-board member Shelly Kuney said in 1980. We have to look through the program guide and decide what meets our needs and remember that Radio Reader or San Francisco Opera is on at a certain time. Today s mix is the same, although the percentages have changed.