These can be professionally designed and printed, or you can create your own designs using a simple graphics software program. But having a stack of gift certificates in the drawer of your office desk or in the cash register at your showroom will not produce income. Customers must be aware they exist. As commonplace as gift certificates are in the retail realm, many customers would not think to ask a potter if they are available. So just before the spring and winter holiday seasons, be sure to send a mailing to past customers informing them that gift certificates are available in any amount desired.
People consult with experts for many reasons, but the underlying motivation is education.
People want to know what you know. Knowledge is power. From the sample questions above, it is obvious that consulting means sharing. Some ceramists may not want to share information about their signature techniques or glazes. If you are one of these, do not consult.