Economists have pointed out a number of advantages to consumers of such an organizational governance structure. Maintaining an efficient domain name registry business dictates that a single entity be in full control and hold all the responsibility. At the same time, changing the registry's current governance structure to that of a nonprofit organization is highly unlikely. Hence, we would not be able to avoid a governance structure that does not end up being a monopoly. Thus, service of a stand alone company would be superior.
Market discipline is also more likely to result in better prices for the consumer.
There is no reason to believe that VeriSign would charge registrars a better price than a stand-alone registry. With increasing competition among registrars, most of the registry price savings referred to above would most likely be passed to domain name owners, as opposed to being retained by the registrars. Thus, both current and new owners would benefit from lower prices. Current owners would reap financial rewards as renewal registration fees would be lower. And new owners of domain names would benefit from lower registration costs.