The majority of CRM projects will meet or exceed expectations assuming that the expectations are realistic and defined beforehand. IT executives should treat this phase of the project with a high level of importance, and should perform the required due diligence to identify the costs and benefits of any CRM undertaking. Inc. All rights reserved. This publication and all Agenda publications may not be reproduced in any form or by any electronic or mechanical means without prior written permission. The information and materials presented herein represent to the best of our knowledge true and accurate information as of date of publication.
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