Sully GB 301 Course Description Welcome to GB 301, Bentley's new junior year business core module. GB 301's integrated modules of finance, marketing, new product development, and operations replace the current Bentley College undergraduate business core requirements in finance, marketing, and operations. While this website is your on-line guide to GB 301, Operations Management and New Product Development, the material also contains material for finance and marketing and shows how operations and new product development are connected to, influence, and are dependent on finance and marketing. GB 301 is a 6 credit course, offered in cohorts of 3 clustered double block sessions. Three integrated instructors teach each student cohort consisting of the 3 double blocked sessions.
Instructors cross over and teach their functional area in the other instructor's sections.
Student groups use this site to develop their business plans, as it facilitates sharing information asynchronously without time issues and conflicts.