New technology such as CD-ROM and wireless communication could give the firm the competitive edge needed to succeed. Every year end I give all the employees the same bonus, yet they never seem satisfied. This is a common comment from many of our clients which displays a lack of understanding about the motivation of their employees. Discovering what motivates employees is one of the more difficult management tasks since it is both an art and a science. Usually the employees themselves are not even certain what motivates them.
Most people appreciate being rewarded based on their individual effort.
This is because the good employees often resent that their efforts are rewarded at the same level as under-performing employees. The poor performers see that their lack of effort is not penalized. Bonuses should only be given when employees exceed their expected performance. In today's environment it is often clear that if an agency increases its volume it would be in a better position with its markets. The myth arises when this good idea is applied across the board.