The programs are designed for the generic promotion of base commodity and value added products. In-country staff and offices provide the US industry with direct industry and user contacts in more than 25 countries. The Softwood Export Council members participate in numerous trade shows each year. Trade shows provide direct product promotion, consumer education, market research and generate trade leads to the US industry. SEC Members have the opportunity to become involved in technical seminars.
Product promotion is extended through product press releases and trade show releases.
Advertising provides in-country exposure on product use, availability, species and products. Technical literature and other publications are available on softwood lumber grades, softwood species books, interior design, wood moulding and millwork and buyers information. Reverse Trade Missions to the U.S. are conducted on specific products and its uses and provide direct buyer contacts. Magazine and newspaper editor educational tours provide general US products PR, members products and companies featured in the article generated by the Press Tours. Market research and development benefits future market opportunities with U.S. industry intelligence.