For example, make certain there is always an obvious way to return to the home page from anywhere within your site. These html tags are used to define the name and content of you site. Proper use of META statements will ensure that the various search engines can find and properly index your site. Ensure that visitors will return to your site by constantly updating its content. The home page should include the date your site was last revised.
Most common example is to provide links to other, similar sites on the Internet.
Make it easy for a visitor to e-mail you comments.