This new system makes more use of standardized practices and technologies to produce a variety of more specific products and services for a variety of more specific consumer end-markets. Perhaps the three most dominant factors driving the change are technology, consumer tastes and preferences and the search for value-added markets.
New technologies allow new kinds of products to be produced for consumers.
New information technologies allow instant access to new consumer markets around the world. Some products desired by various consumer markets require control of production all the way back to the genetics. In its purest form, the free enterprise system is not necessarily kind and can be very brutal at times. It does not care who produces what or under what conditions the products are produced. It simply cares about what is produced and whether it can be delivered in the form and time frame preferred by the consumer for the cheapest price possible.