More than one quarter of all companies employing 100 people or more are doing some form of creativity training according to a recent Training Magazine survey.
Managers realize that change is here to stay.
Technology, markets and customer needs are changing more rapidly than ever before in history. Companies must be able to respond quickly and creatively to these changes if they are going to survive and grow. It behooves us to explore new ways of working. Our society is more sophisticated, shoppers are more sophisticated and its a little more difficult to reach out to them. I believe that many of us are actually socialized out of our creativity.