As a small example, first references to all names that appear later in the article might be put in bold, so strategic readers who begin in the middle of the article can quickly understand who is being quoted. Write to be decoded by standard cognitive strategies familiar to readers. Write for that audience, not for some generic stylebook. Model, encourage, and reward thinking. Model and facilitate cognitive strategies such as categorizing, connecting ideas, evaluating evidence, clarifying, problem-solving, reflecting, analyzing, synthesizing.
Readers learn to read better by reading good writing.
Make your subject clear. Announce the article's categories of concern, using headlines, subheads, sidebars, boxes, frames, infographics, or other devices. Address misunderstandings that might arise from readers interpreting your article in an inappropriate context. Make your important points clear. Help readers distinguish between information which should merely be noted and information which deserves to be thought through, digested, and remembered.