This behavior is even more apparent on websites. In summary, I would strongly urge our customers to consider mapping out a marketing plan that encompasses the web and conventional advertising, and that moves their website in the direction of being an information provider. Announcements Announcing your website is the first and possibly most important task. It is also one that requires constant attention. Most web presence providers will do the initial site announcements for you, but you'll probably want to consider using a firm that specailizes in site announcements, such as Web Promote or Announce-It.
Every search engine uses a different method of rating pages and relevant keywords.
Some look at the header and page title, others scan and index the entire web page. Some use the META tags that can be placed in page headers, others don't. Your link may show up lower on the list instead of higher. Their handy chart shows a comparison of features of each search engine. All you have to do is offer to place a link to another web site in exchange for a link to you from their site.