For example, Home Aloneseemed to sneak into theaters one Thanksgiving as just another children'smovie. Word of mouth made it a wild success. Conversely, bad word of mouthcan move the needle in the opposite direction.
Referral is the most powerful pathway for any business to recruit newcustomers.
Less Selling Time Is Required. That's because much of the sellinghas already been accomplished by your referral source. Trust andbelievability are key factors in making the first sale. And winning trustand believability takes time. These important factors become almostnon-issues when people get a referral from someone they know and respect.