In some aspects, a dental practice is no different than any other small business. If we do not provide this product in such a way that ultimately results in a profit, we will soon no longer be in business and thus no longer be able to provide our product.
Quality plays a much more important role in dentistry than in many other businesses.
We all have looked for an item based purely on cost for one reason or another. Thus, quality, or the perception of quality in our patient's eyes, is essential to the success of a dental practice. We will explore this concept further in later sessions. January 22, 1997.