We saw an abrupt shift in trade buying patterns in the last few days of the quarter. We also saw some softness in our traditional film retail sales, which we re addressing with refocused advertising and promotion. On the positive side, our unit volumes are healthy and we continue to grow our business behind a strong lineup of new products. New products drove these increases. Lower peel apart film sales account for most of the adjusted decline.
New products continue to fuel our business growth.
Gross margin for the third quarter in 2000 was 46 percent compared to 47 percent for the third quarter last year, adjusted for the graphics business writeoff. Polaroid products maintain a strong presence in the FDM retail channel. Polaroid plans for the fourth quarter of 2000 include the retail launch of several dynamic new products including the Polaroid P-500 Digital Photo Printer, a wireless instant photo printer that uses compact flash memory from a wide variety of digital camera brands. All other trademarks are the property of their respective owners. Statements in this release may be forward-looking.