As the underdog, it needs to be a more scrappy, populist competitor to the Chronicle and all the other papers in town. Focus should be on exposing corruption in city hall. Concentrate on sensational stories. Powerful headlines are an Examiner strenght and need more emphasis. Writing should be powerful and direct.
Photos can be provocative and somewhat sensational.
The Examiner clearly needs more vitality. The Examiner needs writers with a distinctive style. Robert Morse is a step in this direction. Writers that people will buy the paper day after day to read. The Examiner should be the paper that is not afraid to take a few risks.