If we can't purchase advertising, it will hamstring the wild horse and burro program. The lack of paid advertising will not hamper our outreach efforts. We will still be able to utilize the promotional tools which have been the most successful for us. Paid advertising is only one small aspect of media involvement. A national team has been assembled to increase the outreach potential for this program.
Many projects are already in the works.
The actual purchase of space or time in a media outlet. Targeting the audience to receive a message. The whb program is different from other resource programs because we actually have a product we are trying to move. But the public perception sees the Bureau as a whole, and not as separate programs. So do the businessmen that run media outlets.