Apples are a popular item that have a strong enough following, that believe it or not consumers are looking for additional value and convenience in. The other product contains four ounces of apples along with a 2.5-ounce container of caramel dip. The product will stay fresh for 12 days and will not brown.
River Ranch is a full-line grower, shipper and processor of fruits and vegetables.
Convenience is absolutely required by the fickle consumer of today along with freshness and a high-quality taste. The potential sales of fresh-cut apples is unknown, but if it follows other items like carrots and lettuce it could become a staggering portion of apple sales. Lary Eckert, president of Country Produce, said he wants to be a part of the fresh-cut apple wave and decided to enter the business after it stopped supplying produce for Sam's Club stores last year. At first he processed melons, pineapples and citrus until River Ranch approached him about being a regional processor. Apples lend themselves to being branded because they can't make the product in the store like they can with melons and other fruits.