Principles of Public Relations is a course that is beneficial to individuals with a variety of professional and academic interests. Communication, marketing, public policy, management, business, and journalism majors, and those interested in graduate study, will find Communication Advocacy valuable. There will be two books required for Principles of Public Relations. The Associated Press Stylebook and Libel Manual. Public relations is a dialogic or audience sensitive activity.
Public relations operates within a framework of ethical advocacy.
Public relations acknowledges that language is subjective, and is used to address those rhetorical exigencies unique to the interaction of agents and their publics. Public relations is multi-channeled. Public relations is informed by principles of Organizational, Mass, and Group Communication. Public relations' global perspective depends on sensitivity to intercultural and international communication. Public Relations is the use of communication to negotiate relationships among groups.