Motivate Reward individual performance which exceeds agreed upon standards. Performance above the perfunctory level is a discretionary matter for each employee. Channeling such excess into activity beneficial to the business requires a tailored approach to each individual. A manager must first insure that there is understanding of the minimum results to be achieved. Conserve Energy Concentrate all available resources on accomplishing two or three specific operational objectives within a given time period.
Enterprises have finite resources.
A smaller company achieves competitive advantage when playing for limited, explicit gains in a marketplace of its own choosing. Specialization breeds an organization sensitive to opportunities and quick to act. But any advantage withers if follow through is weak. It will be weak if resources are dissipated. Resource dilution is a sure formula for mediocrity, a state of being that aspiring growth businesses cannot afford.