Not every business is looking for new customers on the web. In terms of marketing dollars it is often more efficient to use your site mainly to provide information on new products or models, expanded service options and technical support to your existing customers. These existing customers would then be your target market. It's possible, too, to target existing customers for your web site and use other media to locate new customers. A single well-placed print ad in a specialty or trade publication may be enough to draw interested visitors to your site.
Many web sites sell space for banner ads.
If you determine that your prospects are likely to visit a specific popular web site, consider placing a banner ad on their home page for a time. A web marketing company can also help you target prospective online customers and guide you through various ways of reaching them. It's unrealistic to expect your site to flourish without planning for ways to provide the necessary support. A successful web site seldom exists in a vacuum. In this way your site will complement your existing sales materials.