Companies choose suppliers based on consistently delivering a quality product or service. This means that for an organization to succeed, its suppliers must implement TQM as well. A key philosophy in dealing with customers is that it is they who define what quality is. In organizations implementing TQM, customers and suppliers include relations inside the organization. Continuously Improve and Eliminate Wasteful steps.
Quality is a moving target as well.
Cars that consumers believed reliable in the past are now of average quality. What is now a rare feature produced only by you will soon become commonplace and expected. To meet dynamic customer needs, the organization itself must be dynamic. The social consequences of this would appear to be minor. Employees may receive this and actively resist against such moves.