This sister web site to the Network World publication requires separate registration. Web site visitors must complete an eight-page qualification form to gain access to the content. All of this web activity prompted IDG to develop its own search and access service, IDG.net, which now permits registered users to personally navigate 140 web sites. IDG makes integrated use of traditional publications, web sites, conference events, email newsletters, and online surveys, as do the other technology information providers. Electronic fulfillment is a logical alternative to direct mail and fax fulfillment for numerous reasons, not the least of which is the incredible cost-saving potential.
Electronic fulfillment can quite literally happen instantly, at least on the web.
A prospect comes to a web site, completes a web response form and presses the Send button. With electronic fulfillment, information can appear as a direct response to the request. There is no time lapse. Voice your opinion. But many among us have come to think of that quest as quixotic.