Starting Out Sales Mgt. It's said everyone has their price. But for entrepreneurs, it's not always easy to know what that price should be. Too high and you won't attract customers. Too low and you can't cover your expenses.
Many entrepreneurs undervalue their products or services.
Allen has since learned her lesson, one of many she shares in advising other entrepreneurs at the Kauffman Center for Entrepreneurial Leadership, also in Kansas City. Never underestimate the public's willingness to pay more for a product or service that stands out from the crowd. The difference is in the salon's presentation. Each location features a 12-foot artificial tree, styling chairs that look like Barbie jeeps, and Sony Playstations. At one extreme, some entrepreneurs charge as little as possible to gain market share.