Often the copywriter or art director in an advertising agency is bombarded, crushed and mangled by marketing research results. Do not despair. Any research study is a potential danger.
Prevention is the best strategy.
Go to the library. Do your own research. Prove that so much good information is available that no new research is necessary, even though you personally would like to see the new study conducted. If account service or the client insists on doing the research, then support the new study with enthusiasm. Ask for information.