This has them competing with the private broadcasters for audience ratings and advertising revenue. The KBC stations are instructed that turning a profit is their only criteria. In some cases, such as Jamaica, the government has sold state owned radio and television stations to private sector companies. Audience implications These developments have contributed to the growing fragmentation of peoples' media access patterns. The days of the automatic national audience for the state broadcaster with a press and broadcasting monopoly, are clearly in the past in a growing number of countries.
People have many more frequency and channel choices.
In addition to the broadcasting developments within countries there is also increasing penetration of external media. The growth of the commercial sector in many countries has resulted in the expansion of forms of communication associated with product marketing. There are more advertising agencies, billboards, sponsorship of sports and cultural events and other kinds of communication. The fragmentation can be seen in a number of ways. Commercial broadcasters have targeted those people who can afford the products they advertise.