That way, when you use e-mail to participate in a discussion or post to a mailing list, everyone will know from your signature what your business does and how to reach you. Be sure to include your name and the name of your business, your site's URL, e-mail address, phone number and fax in the signature, which should not exceed four or five short lines. Sponsor surveys on your site of consumer attitudes toward various issues of online business and offer the results to the media and to other webmasters. Your company will be mentioned and your executives are likely to be quoted in coverage of the survey. The most important part of publicizing your site is to do it steadily over a long period of time.
Publicity is an ongoing process with a cumulative result.