Be it real or perceived, it is important to create a difference in your buyer s mind. It is critical for you and your company to create a clear and distinct identity in your marketplace. If you fail, you will be relegated as one in a crowd of competitors, selling a me-too product. Character The final key to sales success is character. You must deal with your customers, competition, company and associates with the highest degree of integrity.
Integrity builds loyal customers and profitable sales.
There is a misconception to get ahead in this world, you have to deal dishonestly. In sales, this only comes back to haunt you. You can cheat a man once to get an order, but you lost his business forever. Build a solid reputation by dealing with your customers with integrity, truth and honesty and they will trust and will remain loyal to you. Your personal level of integrity determines your personal reputation in the marketplace.