While incontinence products posted zero growth in drugstores in 1996, they've exploded on to the scene in supermarkets.
Drugstores remain the outlet of choice for the majority of buyers.
Pharmacists should also resist the urge to cut back selection in order to offset the category's lower turnover and higher demand for shelf space. People will go elsewhere to buy what they need, or they'll attempt to manage the problem without incontinence products. Displays should offer samples for patients to see and touch. Although usually a destination purchase, incontinence pads can also be bought on impulse. When counselling a patient for a prescription or certain home health care items, enquire whether incontinence may be an issue.