Measuring morale can be difficult and inconclusive since employees will often not reveal their true feelings. But make no mistake about it.
Employee morale has a major impact on productivity and ultimately profitability.
Most of the time, we will have a sense about the level of morale within a work unit or company as a whole. It is not hard to see when morale is generally high or when it is generally low. Employee groups that work hard, smile and have a little bounce in their step when they come to work would seem to have a high level of morale. Those that seem unhappy, don't interact much and generally seem disinterested in their work are probably suffering from morale problems. It is not uncommon for a particular employee to suffer from low morale and this can be attributed to a number of factors including poor job fit, a personality conflict with a co-worker, personal problems or difficulty fitting in.