Whether you're a buyer or a seller you want to succeed in the realty marketplace.
Negotiation is a complex matter and all transactions are unique.
Experience shows there are five basic keys which will determine who wins at the negotiating table. If possible, you want to be in the market at a time when it favors your position as a buyer or seller. For instance, if you have a property in a desirable neighborhood with few sales, you may be able to get a better deal than elsewhere. Or, if you're a buyer who can quickly close, that might be an important negotiating chip when dealing with an owner who just got a new job 500 miles away. A lot of attention in real estate is paid to transaction prices.