They are willing to experiment with complex styles and cuts. More men over 35 now visit salons. In a clear break with past habits, men now need more than the basic wash and cut services. Demand for colouring services is very strong and growing. Men's use of colouring services can exceed that of women.
Men are good news for the hair and personal care industry.
They are less price-conscious and will pay more for services and products than women. Furthermore while women are visiting salons less frequently than in the past, men now visit more frequently, often on a monthly basis. Worldwide, men present a large, untapped market with a huge growth potential. Companies can benefit from this. Men generally do not want to use the existing product ranges which have been formulated and designed for women.