As communicators, your expertise lies in the way you package your message. A study commissioned by the Government Communications and Information Services found that the AIDS message is well publicised and people are aware of the message. However, this awareness does not translate into a change in lifestyle. This means that we should reconsider the way we have been communicating the AIDS message. Radio is not simply about reflecting people's current realities.
Radio is a powerful medium with the capacity to influence what people think.
This is especially true in the areas of news and current affairs. In this period of transformation, and the era of re-construction, it should be every broadcaster's mission to help south Africans relate to each other. To help foster a sense of community and to bring the political, economic, social and religious processes within the reach of the individual in a manner that is accurate and easily understood. Friends, this new station Mosupatsela, must show us the way. It must address the needs of our emergent society.