Where HIV and these other diseases differ, of course, is that HIV infected persons harbor a virus that is transmissible while those with other chronic diseases do not. Fortunately, with knowledge and adherence to simple prevention methods, HIV transmission can be easily avoided. Thus the HIV infected person who's status is known so that prevention methods are routinely followed, is no threat to the family or community. Efforts to promote normalization often involve prominent sports or social figures, who are seen to have close social contact with others, without generating fear. Second, they need to get the media to put forward positive stories as suggested by Katherine Landfield, pointing to family members and others who are generous in their behavior towards those who are infected.
Most societies hold in high esteem persons who reach down and help others.
When HIV is made to look awful and dangerous, such helpers seem foolish. When HIV is normalized, such helpers appear noble.