The Bay of Pigs invasion. These are examples of situations where group communication failed. It is essential to understand group dynamics for a variety of reasons. Everyone participates in groups throughout the course of a lifetime, and these groups are often very goal-oriented. The business community, non-profit organizations, and town governments all use groups to make decisions.
Groupthink leads to poor decision making and results in a lack of creativity.
Although Groupthink has been studied extensively, many people are unaware of its dynamics and the consequences that they might induce. This paper was designed to raise awareness about Groupthink and to provide some suggestions that can help task-oriented groups avoid this condition. To understand Groupthink it is essential to have a basic familiarity with group communication dynamics. Once this is accomplished some symptoms of Groupthink will be explored and some solutions will be offered. Lots of work has been done on the subject of Groupthink, but the most authoritative documentation on the subject can be discovered in the works of the founder of the concept, Irving Janis.