And of those who aren't doing it now, many will be by the end of this year. Probably the most obvious reason prints are laminated is to enhance their image. Depending on the final usage, the right laminate can do anything from adding real punch to colors to cutting glare from overhead lights.
Protection is a close second in reason prints are laminated.
An encapsulated print is nearly impervious to water damage, and with today's UV-inhibitor laminates, a laminated print can last a lot longer outdoors. But if you're using your laminating equipment just for appearance and protection, you're missing out on some other key profit opportunities. Among them is vinyl transfer, that magical procedure that is making customized banners, truck sides, and other durable signage a reality. If you're really adventurous, you'll want to try dye sublimation. It requires some real talent and a special press, but it could open up vast new markets.