Point of sale systems have made collecting detailed information about which items of stock are moving and which aren t easier. The systems can even tell us when the peak times are for transactions and possibly the average amount spent. But they don t tell us about our customers. One simple question can. You don't seem to be able to open a newspaper or turn on the TV or radio without hearing a report of another dot com business going under.
Online retail seems to be burning vast amounts of money for little return.
So it is very easy to turn a blind eye and discount online retail as a potential threat. Your use of this web site constitutes your agreement to the Conditions of Use .