But even though the land is considered safe to live on, people don't generally jump at the chance to live there. Many are apprehensive about living on a formerly contaminated site. For instance, when Phillip and Hadley Fierlinger's landlord told them that their new house in Emeryville, California, was built on the site of a former chromium plating facility, they were concerned. They used the Internet to research the potential hazards and eventually were convinced that the land was safe. It has to have romance.
People have to stop and fall in love with it.