The goal of retail lighting is to attract the customer, allow the merchandise to be evaluated, and to facilitate the completion of the sale.
Retail lighting encompasses a wide range of environments, from tiny shops to large retail giants.
There are many factors that influence shoppers, but lighting is an important part of the sales effort. Today's stores use fewer sales personnel, requiring merchandise to be displayed in a manner that promotes sales. The quality and quantity of light highlights merchandise, creates an impression of the merchandise, and reinforces the image of the store. Cutting lighting energy costs has become a key strategy for cost conscious businesses. There are a number of ways to accomplish this from replacing lamps and ballasts with more efficient ones to replacing entire lighting systems.