Strong marketing materials. Businesses profit when their marketing and advertising materials stand out and attract consumer attention. Give all your marketing pieces a headline. Take a closer look at where you spend your advertising dollars. Once again, focus.
Marketing is generally more effective when it can be closely targeted to a well defined audience.
If your audience is made up of lots of your best customers, you get sales. Consider advertising in trade publications, e-mail newsletters and neighborhood papers. Postcards are cheap and prospects read them without having to open an envelope. Expand promotional efforts. Consistency and frequency are the rule of thumb in advertising.