We believe that it pays to be as educated as possible when shopping or ordering a diamond. But with so much information out there, shopping around becomes very confusing, very fast.
Many people confuse cut with the shape of a diamond.
Diamonds are cut into a number of shapes, depending on the nature of the rough stone. The most popular are round marquise, oval, pear, heart and emerald, and the choice is largely a matter of personal preference. Whatever the shape, however, a well-cut diamond is the work of a master diamond cutter. A diamond both reflects and refracts light. Properly calculated and executed geometric cutting maximizes the diamond's ability to refract light.