Customer Profile Lulu's Ostrich Ranch's target market will include ranchers, restaurants, food stores, meat markets, and Asian and European markets. Our typical customers will be homeowners, trendsetters, and corporate managers who are conscious of the benefits of health foods and who are interested in using our product in place of veal and for low-fat meals. A partial list of institutional customers will include restaurants, fairs, carnivals, meat warehouses, and fast food facilities. Competition Industries that compete in this market include chicken, veal, beef, pork, and turkey. Consumers want a product that is as good as beef but low in fat.
Ostrich meats are low in fat and taste like veal.
Ostriches eat most ranch pests. In all comparisons, Lulu's Ostrich Ranch's products will provide more features and give better performance than our competitors' products. In most cases, the differences will be substantial. A complete technical comparison is available in Appendix A. Lulu's Ostrich Ranch's products and meat will perform in virtually all situations. Ostrich meats provide a beef and veal substitute that tastes good.