Leave this to circulation for a while. Let's concentrate on journalism. In journalism coverage, we've tried thinking outside of the box but the trouble is, we start from the the same box that got us in trouble. I always think of a Jack in the box. He's got his head out looking for new ideas, but his feet are stuck in the box.
Nothing changes until our ideas change.
Let's think like paratroopers. They land in strange and uncomfortable places because that's where they should be. Let's land on some strange and uncomfortable ideas and work our way out, even if it's uncomfortable. Here's an idea, the newsroom is designed to handle movement, not ideas. If it moves, it's news.