On average, convenience chains with ads posted 2.3 promotional pieces per store compared with 1.9 pieces for all stores types combined. In New Brunswick and Manitoba, counter-top displays have doubled in the past year. Convenience stores and pharmacies are more likely to carry counter top displays and other promotions when the stores are near schools and malls than when they are not.
Retail promotion varies significantly by province.
Not one of the 85 retailers surveyed in Prince Edward Island carried tobacco POS, but more than half did in Ontario and Alberta. This poster for Rothmans racing is placed direclty above a comic book rack. This retailer placed a poster for a Craven A promotion at children's eye level outside his store. For more information on retail promotion of cigarettes, down load a PSC backgrounder in PDF format. Your comments and feed back are welcome.