Consumers want to know the lowest price, not have to figure out the price on their own. It's a complicated process for a consumer. The car shopper can then suggest a price and send that bid out to dealers in numerous locations. Buyers are put in touch with participating dealers via e-mail. The system is ideal for a person who does not like the negotiation process or feels that they are taken advantage of in negotiating.
New cars are a commodity, and consumers know exactly what they are getting.
Another high-profile executive, Priceline's former chief financial officer, Heidi Miller, also resigned last week. Miller, formerly CFO at Citigroup, joined the company in February. Computerworld Inc. All rights reserved.