A s a doctoral student, you begin your academic research in marketing by framing an interesting problem or identifying a puzzle from the business world, then linking that problem to paradigms from disciplines such as economics, operations research, or psychology. The result is a solution to the problem or a framework that provides a new way to think about strategic decisions. The marketing faculty uses cutting-edge methodologies drawn from economics, probability, statistics, game theory, and econometrics to address marketing problems. They do both analytical and empirical research. Their research output has appeared in top-tier marketing and business journals, including Marketing Science , Management Science , Journal of Marketing Research , Journal of Marketing , and Journal of Business .
Marketing is by nature a cross-disciplinary field.
Our department has a strong quantitative focus, so we look for students with good preparation in core disciplines such as applied math, economics, and engineering.