Motor racing is one of the most prestigious sports in the world.
For the personalities involved, life can be fast moving and high profile. However, it's not all a jet set life style. For those up and coming stars, being a marketeer is now just as important as clocking good lap times. Without doubt, sponsorship is paramount for the drivers and the sport. Andy Priaulx, one of Britain's best F1 prospects, recognises this need and is utilising mobile data communications to stay ahead of the rest.