Being able to skirt the two places helps a lot as far as achieving credibility with the program, because we are not afraid to use conventional therapy, like lipid modification, and blend it with lifestyle modification strategies. Our outcome measures were more or less formulated out of our own need to continuously evaluate our program and also to allow the insurance carrier to monitor individuals that they had referred. Patients are monitored and parameters are collected over the course of the year. We are bringing in statisticians and researchers to review the outcome measures and really see if we can develop some meaningful research information from what we have collected. I think that is a good word, expectation.
People do expect more than they used to.
They're less resigned to physicians or nurses being disinterested or in a rush and more oriented towards technology and open to complementary therapies. People expect physicians and nurses to be more aware of alternative therapies, more interested in their overall health, and to spend more time with them. We as providers need to respond to the expectations of the people who seek care. There is probably not a single answer, but one of the key reasons, aside from the benefits of these treatments, is that they are oriented towards health. The providers that practice these disciplines spend more time with them and are more interested in their overall health.