As the elder's confidence develops, so does his dependence. Manipulation of the victim's thinking and emotions can be a powerful tool to facilitate alienation from friends and family members and to gain ultimate control. Bolstering the elder's natural desire to remain independent can play into the hands of the person most capable of causing harm. The best friend a criminal can have is an disinterested friend or relative of the victim, or one who is not alert to the warning signals. Not only can frequent visits to elderly parents and friends be socially rewarding, but they can help provide a natural system of protection for those most vulnerable.
Elders are often victims of consumer fraud, such as high-risk investments and home equity schemes.
The Marin County District Attorney's office formed its Consumer Protection Unit in 1979 which includes a senior outreach program. The unit's head, Deputy District Attorney, Bob Nichols, advises that seniors can avoid being lured into fraudulent investments by carefully examining all documents and contracts and verifying that financial advisors, attorneys, insurance salespersons, etc., are currently licensed and insured. The unit holds a Senior Fair annually at the Marin Center where over 100 items of literature are available to help protect seniors against consumer fraud. Adult children of elder fraud victims can find their lives drastically changed when they have to pay these expenses themselves. Taking advantage of all information available can help avoid such an outcome.