Oh, it's a simple statement. Markets are conversations . There's a language of transactions. There's a sort of literature in the history of markets. There's a give and take, information sent and received.
Markets are conversations .
It's an empowering new way to see the world. And that's just three words. The book contains a thousands and thousands more. A guy would be forgiven for resting on his Cluetrain laurels. But Doc just uses it to get his foot in the door.