The unprecedented success of the stock market during the '90s has fueled widespread interest - even obsession. With all the hoopla, it's easy to forget that money is more than a sport. Even the most caring commentators seem oblivious to the enormous impact that our financial decisions have on communities, the Earth, and our own peace of mind.
Little attention is given to the social, ethical, and spiritual dimensions of money.
This is unfortunate, since investing plays a central, powerful role in our society and our personal lives. The fact is, our money carries our voice to the world. Nearly every mainstream investment option now has a values-based equivalent. Limiting one's investment choices by using social, environmental, or ethical criteria results in lower financial returns. The results have been truly remarkable.