If you are going to use supplemental heating, use it wisely. The largest number of heating-related fires have been caused by kerosene heaters. Radio Radio is an often-forgotten medium, but sometimes it can provide the most effective means to reach your target audiences. Most radio stations broadcast local news at least once an hour. In a breaking news situation, radio can deliver the story as it develops.
Radio needs current, concise information with short sound bites.
Small radio stations often have a one person news staff who will appreciate your help in delivering an interesting feature story. Larger stations have reporters, producers, news directors, program directors and public affairs directors. Most radio stations also produce a local public affairs program once a week to meet Federal Communication Commission public service requirements. These programs, which usually last from 30 minutes to one hour, can provide a great opportunity to talk to the public in depth about your fire prevention program. Displays are now available for your use to promote riparian buffers.