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The Fine Line Between Advertorial and Editorial About the Author M. Declan Dunn is a Web publisher, trainer and designer with a newsletter called The Web Success Letter. Your Profits are highly recommended for anyone running or participating in a revenue sharing program. Next time you visit the Wall Street Journal online and see them favorably review a product or service, see if there is a link to buy that product. An advertorial is content that appears to be reporting or sharing information, but which is in reality a sales message. Statistically, the advertorial approach has been proven to sell much more product.