Tax breaks for the wealthy at the expense of the poor is one example. Repetition insures that the message will get through . When Republicans speak, they all march to a different drummer. There are many messages instead of one. One message is a sound bite.
Many messages are a confusing noise.
Symbols and sound bites determine the vote. These are what hit people in the gut before they have time to think. And these are what people remember . Symbols are the impressions that last, and therefore that ultimately define you. Carefully chosen words and phrases are more important than paragraphs, speeches, party platforms and manifestos .