Magazines are one way and the Internet is another.
By using web sites that fit within the scope of a Companies target, it can reach these same potential clients that it has through the use of specific Magazines. Nobody else will be shown. As an added bonus you will also be seen on all other pages that are not yet taken. This will give you even more exposure and at no extra cost. To keep inflating numbers down, the way a banner is counted, the time is set to 1 hour.