The number of households with high-speed Internet access will grow tenfold by 2003, said Jupiter Communications. New devices may eventually bring Internet radio into the palm of one's hand, but for now, there's Kerbango. Now owned by computer giant 3Com, Kerbango expects to sell 200,000 units this year to a market mostly made up of men 35 to 55 radio listeners already interested in technology, said Marc Auerbach, Kerbango's director of marketing. We're also looking at college students. It's all about the tuning service.
Internet radio tends to be viral in nature.
More than 90 percent of live365's 30,000-plus stations are produced by listeners who upload their music for free. Internet radio formats don't follow the same path as their terrestrial cousins. Although basic genres like jazz, country and rock still hold, there are more esoteric offerings online. But traditional radio stations don't stand pat when it comes to new technology. Three of JMP's four Peoria stations are now simulcast over the Internet, said Mark Bretsch, sales manager for two of those stations, Lite Rock 107 and Fox Sports 1290.