The decision of women to work is not an easy one to implement. Part of it is because of stereotyping and reluctance of men to accept women as co-workers. Women who are looking for advancement on the job very often complain of a glass ceiling that does not allow them achieve high hierarchy positions. Glass ceiling is a very exact term. Some women agree that their career success depends in part on the niche they seek to fill and on the corporate culture in which they seek it fill it.
Many women respond to a perceived glass ceiling by looking elsewhere for a job.
And this is not better or worse, this is just different, and the skeptics just have to learn to accept the inevitability of diversity in the world. The research points out that women entrepreneurs differ from men entrepreneurs in how they make their purchasing decisions. In addition, women are more likely to ask their fellow business owners for advice and information. Actually, a businesswoman is a great asset for a company that wants to compete successfully. For the competition we need new ways to do things, fresh ideas, bold suggestions, revolutionary approaches.