This method of marketing allowed the seller to go directly to the buyer with products. It provided instant gratification for both. Service was something that came with each sale and was usually provided by the person who sold you the product. As the future neared and life styles changed, it was harder to get to folks at home. Mom and dad both were at work and the kids were at aftercare or some other holding tank.
Mass media become the hip term for savvy marketers.
Our airways, mail boxes and, yes even our telephones, became weapons of the marketing army. The number of magazines and catalogs seemed to multiply tenfold within days. Television had more ads than programs and Hulk Hogan had replaced old George. Marketing executives, it seemed, had found every way possible to reach us. Mass marketing had become accepted as the way to sell the most product to the greatest number of people in the shortest possible time.