Many successful business owners, executives, professionals and salespeople have their own Executive Coach for the same reason. Implementing change on your own, according to the Theory of Change , is called First Order Change . With First Order Change , one eventually ends up back at their starting point. We can easily see that in the example of personal exercise and fitness.
Many people make New Year's resolutions to get fit.
They buy exercise equipment in January. Because we didn't have Second Order Change . We go from A to B to C to D and then end up back at A again. No matter what the time frame, we come back to A - and the changes end up being no real change, no lasting change. The agent of Second Order Change , the transformational change person, helps the individual or organization implement Second Order Change .