Robert Pitofsky Chairman Federal Trade Commission 600 Pennsylvania Ave.
People advertise because it works.
They want that product and, one way or the other, they're determined to get it. That is why this study is very important. It is crucial that the FTC gets at the truth behind the marketing of violence to children. It must expose how entertainment industry operatives talk to one another when they target the nation's children, not just how they speak to the public when the cameras are running. This will require digging.