Easy writing makes hard reading. Anybody who still thinks the sky is the limit has no imagination. One of the most important milestones we'll all hit along the way is the moment when we finally own our unique point of view and realize how priceless it is. On the other hand, it is no credit to be a follower.
Most great leaders begin in the capacity of followers.
They became great leaders because they were intelligent followers. Nothing can be done without hope and confidence. Price is only an issue if the product is a commodity, and the purchase is not differentiated anywhere else. It is the salesperson's responsibility to differentiate themselves and their product. If you sell on the basis of price, you do not get a loyal customer.