Promotional products are the only advertising with built-in ingratiation. According to research conducted at Baylor University, promotional products improve customers attitudes and favorability toward companies and their representatives. By using promotional products as opposed to thank-you letters only, companies significantly enhance goodwill standings with customers and improve goodwill standings over competitors. Additionally, sales contests often are built on premium and recognition awards. Public service organizations give items to thank volunteers.
Employees respond to recognition given from quality and safety programs.
These are all examples of behavior being affected by promotional products. Maximizing Impact Regardless of specific marketing objectives, the most effective use of promotional products is among organizations that can specifically identify and reach predetermined audiences. These include internal audiences, such as employees and sales personnel, and external audiences, such as customers and prospects. The process of selecting promotional products is more art than science. With thousands of items to choose from, the task is most easily accomplished with the help of a promotional products distributor who is well-versed in creative applications of the items.