This is what we talked to you about last fall - scaling up to this percentage range. We have the programs to do it. And, I know from experience, there will be new programs which we haven't even thought of today. Second , we'll show you how Kodak is creating a profitable digital business. And third , we'll explain our view of a world in which we have both a large and growing silver halide business - and a large and growing digital imaging business.
Pictures are our heritage - and our future.
And, we expect further improvement this year. This is the model we need to be more competitive - and to take advantage of the growth opportunities ahead. Look for the 1999 cost reductions to be skewed into the second half of the year. This is due to heavier spending on certain of these growth investments timed for the first half - and the ramping up of our manufacturing productivity, which is being led by Eric Steenburgh, our Assistant Chief Operating Officer. As you will see, our cost and competitiveness objectives are supportive of all the new business opportunities we see to expand the worldwide market for pictures.