Some would find your site through Internet search engines and hyperlinks from other sites, he says. But more would probably check out the site once they had heard about you. Eventually, Santos will add another bit of technology to imP by sending her newsletter via e-mail. Watch the intangibles. You won't always agree with a consultant.
People love it and remember the initials.
I joke and say imp is a basic personality trait, which it is. The Kiplinger Washington Editors, Inc.