Quality is the customers perception of what quality is, not what a company thinks it is. Quality and cost are the same not different. Quality is an individual and team commitment. Quality and innovation are interrelated and mutually beneficial. Managing Quality is managing the business.
Quality is a principal.
Quality is not a temporary or quick fix but a continuous process of improvement. Productivity gained by cost effective demonstrably beneficial Quality investment. Implement Quality by encompassing suppliers and customers in the system. Clearly, an understanding of international markets and the customer's motivations in those markets should be as visible throughout the business as a company quality statement. Building on the total quality business foundation to satisfy these custmers requires a company environment nurtured for the staff's quality growth and company's productivity.