If you are opening and want maximum exposure again television is perfect . In many cases print is the most accessible and effective advertising tool available to small businesses . There is a huge variety of print advertising to choose from with publications often targeting specific markets . The consumer information on print media is also very accurate and specific in regards to sales and readership numbers and types . This allows the advertiser to zero in on the specific market that they are after.
Production is relatively simple and most publications have minimal charges for artwork.
Print adds can easily be tested by offering a voucher or token every now and again to monitor the number and type of people that are reading your add . In summary this brief has been about underlining the importance of marketing and making the right choices in marketing your business . The emphasis is on gathering as much information about your target market as possible and carefully planning your strategy . Central to a thorough understanding of marketing is its relationship to finance and we recommend that you supplement this brief by reading the brief contained in this website under financial planning .