The source said that other golfwear companies already had approached Duval about wearing their clothes. Duval's agent, Charley Moore of International Management Group, said his Mossimo contract remains intact. The Target arrangement seems like a great deal for Mossimo, but it's not a big David Duval-Target thing. Tim Herron will be the only one wearing a Target patch out there. Moore confirmed Mossimo's plans for a green-grass only golfwear line which, for now, he said, remains in the concept stages.
Golf is such a niche.
Target's plan involves a broad spectrum of Mossimo product. Strange as the Mossimo-Target alliance may seem to some, in the fashion world, where young, talented designers often struggle to find market capital, the partnership makes sound financial sense. He started with surf shorts and sweatshirts and soon expanded into men's designer sportswear. Sales skyrocketed after he went public in 1996, then hit the skids when demand for his product dropped. He brought in Barney's New York president John Brincko and, most recently, former Tommy Hilfiger CEO Edwin Lewis, who brought former Hilfiger-endorser Duval to the table.