Despite some slippage in corporate earnings and consumer spending, the consumer goods market is in sound fiscal shape, and many of the industry's leaders have reported strong earnings and growth figures-not to mention rising stock prices. By and large, participants in the study paint an optimistic picture of where their companies are headed. Today, in many organizations, they have that influence-and the accompanying pressure and challenges. CGMs are continually challenged to define the most appropriate business mission. Dealing with the year 2000.
Respondents report progress in readying their systems for the new millennium.
Integrating internal operations. Making sense of the Internet. But the big news is that a larger percentage of CGMs are leveraging the Internet's interactive capabilities to do more than just communicate information to consumers. Taking advantage of the supply chain. Managing an expanding budget.