The success of my online business depends very much on my website's responsiveness. Studies by market research firms have generally found that 'quality of service' factors have a huge effect on the success of online business.
Response time is more important than price or quality of content.
Poor response time is a key reason people leave a particular website and go to the competitors. Performance Factors Achieving good performance is complex because of the many factors that affect it. A problem in any of these components can drive response time to unacceptable levels. There are several ways that websites and web pages can be optimised for performance. The foundation step is to look at your infrastructure and ensure that adequate capacity exists in servers, routers, firewalls and ISP links.