Paradigm shifts are possible only when interrelationship of processes are understood. Once a goal is achieved, it is modified or dropped in favor of a harder or newer goal. CQI assures continues changes of goals, objectives, and measurements. Visions are futuristic in tone and suggest striving rather than accomplished. The statement is broad in scope.
Missions are collections of corporate purposes usually gathered into a single statement.
A set of objectives reflects the corporate management desire to achieve goals. Objectives must address measurable processes. When goals are achieved, new or modified objectives may be required. When objectives are reached, then goals are modified. The amounts of improvement and time frames are addressed in objectives but never in the goals themselves.