Confusion over the answer, say industry leaders, has caused a whole lot of trouble for Internet advertising. The issue arises because of the fact that different parties involved in the Internet advertising process often come up with varying counts for the number of impressions served in a campaign, mostly because of the different methods and technologies they're using to measure that impression.
Internet advertising is a valuable part of the whole communications mix.
Major Association of National Advertisers members that advertise online are also getting involved in high-level discussions for the first time, sources say. The renewed resolve comes just weeks after the IAB and AAAA released recommended Terms and Conditions for sales agreements between media buyers and Web publishers. However, Donahue said the issue needs a lot of special attention, considering the industry's financial troubles. An ad insertion occurs when the publisher's Web server requests the code for an ad from the publisher's ad management server. The counting server notches an impression, then redirects the browser to an image server.