For a long time, I've heard that ketchup chips were popular in other countries, like Canada. Kids especially liked the pairing, he notes. After the executives discussed the idea internally, both companies eventually met and joined forces to develop the ketchup chips. Herr Foods has a great reputation for providing quality products and they are a local company near our office. According to JM Herr, featuring the Heinz name on the product is important because the ketchup is such a well-known brand.
Most people think of french fries when they think of ketchup, but the flavor of a chip is similar.
The Heinz Ketchup Chips reflect Herr Food's growing commitment to provide new products and innovative flavors. For Heinz, the Ketchup Chip represents the company's first association with other foods outside their category. Although ketchup can be found in 97 percent of U.S. households, it is still being used as a condiment for traditional foods like hot dogs, hamburgers and french fries. We know people are open to new flavors and tastes. Heinz Ketchup Chips will be available this fall in supermarkets throughout the Mid-Atlantic region.