Well, I thought it was a good idea at the time. With that background, on to the news. The search became more urgent in the last few days with the announcement that Jeff Green would be moving full-time to RCR and Winston Cup next year. Next, this is a joint effort on the part of the networks and the racing community itself. Both groups realize that they all stand to gain if and when they find the prize.
More attention means more advertising revenue means bigger purses.
Say what you want about the networks. Yes, there have been some pretty big changes this year and they have not suited all of us. These guys, though, have an amazing talent to stay totally focused on the task at hand. Regardless of any outside criticism or protests, they know broadcasting and what it takes to succeed. They steadfastly refuse to let their eyes stray from the target.