Calvin also began changing its Admissions strategies and started reaching out to different denominations, different faith-based high schools and, eventually, to Christian students in the public high schools. And the results were, for higher education, immediate. During those years outside agencies consistently partnered with Admissions, helping the college learn how to tell the Calvin story through viewbooks, search pieces, postcards, posters and more. This recent relationship with Crane thus builds on a decades-old tradition that, Calvin believes, has helped it reach wider and more diverse student audiences. In fact, Patti Crane, owner of her eponymous firm, was a principal at Communicorp which a decade ago assisted Calvin with its Admissions materials.
Outside firms can be valuable in helping Calvin think about how to reach students.
When a student gets a viewbook she will be looking at the results of lots of labor on this campus. Everyone from students to faculty to staff will have worked with Admissions and Crane in putting that book together. Realize too that Admissions publications are the beginning of a relationship. That's why Calvin so strongly encourages students to come to Fridays at Calvin. For it is on campus that students truly get a taste of what this place is all about.