The child signifies these needs as well as the parents responsibility to provide for them. Many advertisements featuring families contain elements of social tableau . Scenes used in ads often show families enjoying a vacation, new car or other luxury not affordable to the average family. Readers are placing themselves into a setting that is often above their economic and social circumstances. Family Equates Responsibility Children can be thought of as the ultimate responsibility.
Parents play a key role in the physical and emotional development of their child.
The way parents interact with their children and what they teach them will affect their childs physical health, morals and intelligence. Additionally, one is obligated to care for and teach their child to some extent for the rest of their life. Parents still worry and stay in contact with their child long after he or she has grown and left the home. Joop has created a spoof on the degree of responsibility that children bring. Advertisers are counting on parents to completely buy into the concept that parental actions shape children.