Using Story as Strategy - Interview with David Barry, Ph. I believe we live our lives by the stories we tell ourselves and tell others. Change the story and life changes. As an organisational change consultant and change management lecturer, I find the approach immensely appealing.
Organisations often seem to run on a few core narratives.
In organisations, this power is often used to seduce, to lull dreamy employees into thinking they're part of some great cause. You wouldn't fire your brother or mother. I find the best ones come from that which was previously silenced - the forgotten story remnants left on the company cutting board. So in this way, getting staff to engage in storywork can be very beneficial. I suppose what I'm saying here is that storytelling rights should be given to everyone in an organisation, and not just the PR group or the top executives.