I realized when once considering leasing an office, that my main motivation was ego. I haven't met a business owner yet who can honestly afford that luxury. In my case, I help people get into business and stay there. I consider myself the entrepreneur's friend and act accordingly. Most business concerns are only symptoms of the larger underlying problem.
Quick fixes are rare.
My job is to help the business owner spot that problem and correct it. I think the most important thing I do is listen. I listen for hours, then I talk. Working as a team, my client and I will put a name on the problem then decide how to correct it. When that happens, I refer the client to another professional whom I know will provide the best possible service.