Kara S. Carpenter is an assistant editor at FORM Magazine. CHCS Services Inc. Headquartered in Pensacola, Fla., CHCS Services Inc. is a third-party administrator for insurance companies. The company is held by New York-based Universal American Financial Corp., a publicly traded company whose subsidiaries market, underwrite and administer life, accident and health insurance policies, primarily for seniors. It has allowed us to bring something additional to the table for our customers and to open doors into new accounts. 3 Tips on Selling Digital Printing Have customers double-check proofs.
Nothing's worse than a botched job due to miscommunication or technical problems.
It's best to do a proof test and then review it with the customer prior to running a full job. Distributors often find that prospects are unsatisfied with aspects of their current printing projects, such as slow turnaround or inflexibility. There isn't a how-to class that will teach you everything you need to know to sell digital printing, says Karen Webb, president of Formsystems. Distributors should regularly attend digital printing seminars and read trade magazine articles to stay abreast of changes in the technology. In addition, distributors who don't own digital printing equipment can turn to vendors for help with samples and technical assistance.