Your accountant is an advisor, not just an auditor. Your accountant should show you how to use your financial statements to raise funds and demonstrate your credibility and viability. Junk mail gets a bad rap, but most people read the direct-mail solicitations they receive. A majority say they always open every piece of mail they get. Only about 20 percent screen out direct mail without opening it.
People receive an average of more than eight appeals for charitable contributions every month.
This includes an average of 4.5 appeals by mail, 2.6 by telephone and 1.3 in person. Make corporate prospects aware of the advantages of becoming donors. Consumers frequently make buying decisions based on companies charitable activities, says a recent survey. Three out of four Americans consider a firm s philanthropic track record before making a purchase. Seventy-four percent of those polled say they sometimes choose not to buy from a company thought to be neglectful of community problems.