Make your content work harder and you'll stand a better chance of earning a living from it. Anthony Ghattas has had a short career in online publishing. Before that, he ran a textile business. The two businesses may worlds apart. But working in a tough, low margin business seems to have prepared Mr Ghattas for the career he began last year at content management firm Horan Wall and Walker, where he's now chief executive.
Online content sounds like a brave, exciting new world.
The reality is more prosaic. And while the Web is full of terrific content, that content is rarely being paid for. HWW is trying to make online content pay by ensuring that what it sells to online businesses also finds a home in newspapers, magazines, reports and on the internal databases of large organisations such as banks. Often it was a different subset of the content, the price adjusted for a different market, but the same core product was sold in many ways. The packaging makes the difference.