The growth of the internet is leading to the most significant change in society since the industrial revolution. In excess of 200 million people are connected to the internet, representing a new vibrant 24 hour international 'digital market'. It is widely recognised that companies require graduates with a deep understanding of both marketing strategies and Internet tools in order to exploit this rapidly expanding market. This is achieved through an exciting collaboration between the Schools of Business and Engineering. The course is officially endorsed and sponsored by internet leader Sun Microsystems, Inc., the creators of Java.
Opportunities also exist in more traditional areas of marketing and Internet design.
There are usually a limited number of places sponsored by industry. The School assists students to find suitable work placements in industry and a salary is normally paid. The minimum period of placement required is 48 weeks and this occurs in Year 3.