Telephone questionnaires are generally used after a focus group has been held, but they are also used when you need to get information very quickly. Another use for a telephone questionnaire is to tweak a final mailed questionnaire to make sure the respondents don't misinterpret a question as well as to ensure that all the questions needed are in the questionnaire. This depends upon the total size of your prospect market, the number of unique segments of that market, and you're anticipated response rate to the questionnaire. Generally, a sample of 5,000-10,000 questionnaires will provide enough responses to generate projectable results. However, there are other incentives, such as making a donation to a charity or donating a book to a library.
Market research can be a powerful marketing tool.
This tip was written by Carol Ann Waugh , President of Xcellent Marketing , a marketing and new business development firm specializing in the education and library markets. For more insights, check out the books in BookZone's writing , marketing and business categories. Inc. The inclusion of a link to any site on this page does not imply an endorsement of that site by BookZone, Inc., BookZonePro, or any of its affiliates. BookZone, Inc., assumes no responsibility for the content of sites included here or the actions of their owners.