From a label perspective, it is certainly our goal to do the same. We are currently looking at numerous new ways to present information so label executives can use it to its fullest potential. It is our goal to provide data and information that allows the radio and the record communities to communicate with one another, using a common source of information. Mediabase monitors Arbitron metros ranked 1-130. It boils down to a simple matter of economics.
Monitoring is a very expensive proposition.
We've got to draw the line somewhere. We've chosen that line to be drawn at metro 130. Mediabase currently has 950 radio station affiliates in all sized markets. No cash is involved. Radio stations give up 9-18 minutes of spot inventory per week to receive the product, dependent on market size.