There s a lot of planning that goes into photography, especially in fashion photography. A good image isn t always a fluke. Fashion photography is not merely a form of news photography.
Good pictures don t merely record the clothes.
Leave that to the catalogues. They achieve the zeitgeist and help prescribe what is desirable. Good fashion photography is inextricably linked with photographic techniques, printing and the industry itself, from the designer to the suppliers, shoemakers, makeup artist and hairdresser. TOP shot of Georgette Nepomuceno who s standing in the pool, wearing Noli Hans jusi blouse with scalloped embroidery. In the past decade, fashion has gone into directions.