Color Use contrast between background and foreground for easily readable text. Backgrounds with patterns should be avoided behind text. Your background should blend with the mood of the site . Limit yourself to 2 or 3 colors . A little color can be more effective than a lot.
Fonts Use just one or two font families on a page .
Avoid all-caps and underlined type styles in most situations. They are hard to read and underlined styles can be confused with hyperlinks. Graphics Graphic elements on your page should have a reason for being there. Keep them small and offer visitors the choice of seeing a bigger version if necessary. Avoid the use of large, meaningless graphics and never force your visitors to scroll sideways to see them.