That's when you really start building a relationship with your customers. Print is portable. You can carry business cards in your pocket, but not your web site. You don't have to explain to people how to use your brochure, ads, or business cards. You don't need a computer in order to use a business card.
Print is portable, low tech, and familiar.
The internet will never replace it. Not only is the world on the web, but so is your next door neighbor. Take a look at sites that have a similar focus to yours. See how they are encouraging business for their local community. If you've taken a look at my price list, you have some idea of the costs involved.