Alternative delivery systems like ATMs, VRUs, and the Internet are becoming the primary service channels for many customers. Branch banking may become the next alternative delivery channel. Community banks will need to adjust their strategies accordingly. They should develop a comprehensive e-commerce strategy to succeed in the coming years. Establish and use multiple strategies.
People use strategies to evolve success.
In addition, develop strategies for each market segment retail customers, commercial customers, and the community. Other important elements are the internal functions of the bank. A strategy in this area can relate to developing an intranet and extranet to increase the bank s productivity and sales capacity. Develop a telephone banking center to support all e-commerce initiatives . Personal contact should not be sacrificed when developing online services.