The creative requirements of television production result in a great drain of funds to pay for advertising agency commissions, production companies services, and creative directors salaries. Broadcast TV Plus Radio is the Key. By adding Radio to your media mix, you can virtually double your impact on this important, upscale audience. Radio enhances the visual image you are trying to portray in your TV ad. Through the use of Imagery Transfer, three out of four consumers who have seen your television commercial will recall the visual images and the message when they hear the corresponding audio on the Radio.
Radio offers unparalleled cost efficiency and reasonable production costs.
By spending less in the production stage, you have more budget to maximize the reach and frequency of your combined Radio and TV campaign. During prime time, even the top cable networks rarely exceed three percent penetration among TV households. As more channels are added, the pie will be further fragmented. By combining Radio with your cable television plan, you can reach consumers who don t watch much cable programming as well as those who do spend a share of their media time with the medium. Cable s targetability, while better than broadcast TV, is still limited.