Fads come and go, in clothing, cars, and psychics.
In the 1970s it was Uri Geller, in the 1980s it was Shirley MacLaine, in the 1990s it was James Van Praagh, and to kick off the new millennium it is John Edward. Hobby Horses Bookies have a saying, There are three horses who have never come in win, place, or even show. Their names are Coulda, Woulda, and Shoulda. Bookies live and sometimes die by the accuracy or inaccuracy of their predictions. Their performance is immediately obvious to all involved.