It is both the blessing and the curse of our time that there is an abundance of technology available. From Internet connections to barcode scanners to video imaging, there is no shortage of new technologies for the small business owner to consider.
Fear of technology is a well-known condition.
When small business owners were asked in a recent survey how they rated their knowledge of technology, almost three-quarters of them said they were not comfortable at all. This manifests itself in the automation of small businesses. Many small businesses don't use the technology they buy, because they don't have the expertise to implement it or because the technology they've purchased doesn't match their needs. In other words, they didn't buy a solution to a business problem, they bought a technology. Those three words can make the difference as you seek to get return on your technology investments.