Obviously, this entails reversing the modern trend of organizational downsizing. In this new era of hyper-competition, if we don't somehow manage to grow faster than Europe and Asia then all will be lost. Destruction is Cool Our next stop on the road to innovation involves a discussion of the merits of decentralization. For Peters, the best way to innovate is to decentralize. But because decentralization almost never works in practice, he argues, the second best way to innovate is to completely dismantle your organization.
Mergers are almost always a bad idea because they undermine diversity and stifle creative energies.
Tom Peters agrees. Instead of buying new production facilities and the like, he argues that firms should be concentrating on acquiring hot new talent. Clearly, that's what the executives at Microsoft have been doing lately and no one could dispute their success. Peters recognizes that this approach may produce a little waste and inefficiency in the short-run, but he stresses that over the life of a firm its benefits are immeasurable. A great deal of anecdotal evidence is provided to show that experimentation and the pursuit of risk are the only ways to get rich in the 1990's.