Even the smallest business can use radio successfully, but a meager budget requires more patience on the part of the advertiser. Maybe what you need is a little fresh air. So put on your hat, button your coat and walk to the nearest radio station to ask about its audience and advertising rates.
Radio advertising is personal, powerful and priced right.
Neb. The firm helps advertisers and radio sales representatives take advantage of the medium's enormous capabilities. Warner, a 40-year veteran of radio, began as an overnight disc jockey for a small radio station in Wichita, Kan. He quickly discovered his talent for radio advertisement and went on to own his own advertising agency and radio stations across the Midwest. Even the smallest business can use radio successfully, Warner says, though a meager budget requires more patience on the part of the advertiser. Warner recommends 30-second commercials.