Since 1917 powered by FreeFind Public Relations - the process by which a favorable image is created and projected. It s simple, the way people perceive an organization is vital to the organization s success and existence.
Positive perceptions lead to a positive image.
A positive image is not achieved in a day. Perceptions are constantly changing and must be dealt with at all times. Therefore, an image is built and maintained, not simply established. Developing and maintaining positive perceptions is what public relations is all about. However, maintaining the perception is the key .