Communication has come a long way from villagers gathered in the streets to hear the town crier call out important town business and special offers on chastity belts. Before you grab your megaphone and hit the cobblestone, consider starting a newsletter to get your biz information decreed to the public. When strategizing, it's important to determine exactly what you want the newsletter to accomplish.
Most businesses have a number of reasons for publishing a newsletter.
Above All . Remember . . . Advertising your biz can play a role, but that can't last long as your main reason for publishing the newsletter. Before deciding to produce a newsletter, make sure there's plenty of other information to convey. Once you've decided this newsletter publishing thing is right for you and established a purpose, consider the nitty gritty.