With that in mind, Sidhu, who has advanced degrees in chemical engineering, proposed a design for computer software based on artificial intelligence and advanced simulation techniques. The software enabled TI's planners to improve the production process by taking real-life constraints and variables into account when making planning decisions. When I was at TI, I noticed that the company had a lot of data residing in the computers. But the computers were only being used to store data, Sidhu said. To achieve that, Sidhu has adopted a rule of thumb of the company's co-founder, Ken Sharma, who passed away last year.
People like to be challenged.
The job of a CEO at a modern-day technology company is not to have people working in a hierarchy, Sidhu said. You want them to do what they do best. This is an idea that has evolved at i2. Many of those principles were formed by Ken Sharma, he said. He set many positive goals and provided a strong leadership foundation for us.