His humor and candor add a human element that even novice race fans can relate to. Since he's only a year removed from being behind the wheel, you really respect what he says about the competition. What makes it all come together is the trio's camaraderie. They work well with each other, entertaining as well as informing. The in-pit reporters add another important element.
People love interviews with the stars.
The reporters also relay more timely information on problems a driver might be having with his car. But talking only gets you so far. Fox's technological bells and whistles have added increased freshness to the broadcast. One could argue the ratings are a short-run phenomenon due to the increased attention the sport has received from Dale Earnhardt's death at Daytona. However, six races into the season, the ratings remain very strong.