Each show that's used online ordering has sent a paper manual as well. GES also requires exhibitors to enter its company telephone number. The show code and telephone number are, in effect, security passwords ensuring that unauthorized visitors can't access the Web site and that exhibitors get to the correct information about the show in which they are exhibiting. By following the brief, on-screen directions and navigating through the site with a mouse, exhibitors can order services from the general contractor in a matter of moments. As with the traditional method, submitting an order for show services through cyberspace requires prepayment.
Most contractors accept the major credit cards online.
Standard computer-encryption protocols ensure each transaction is secure and that the exhibitor's privacy is protected. Once an order is submitted, it's processed by the general contractor's order processing system, and a confirmation sent back via e-mail to the exhibitor and the contractor's local office within minutes. Exhibitors enjoy the feeling of control that comes from the contractor's quick response. Anything that can help time-starved exhibitors feel more in control of things will send them into raptures. Online ordering does just that.