Make sure there are adequate margins on all sides. An order form won't be effective if the quantity ordered is missing or unreadable on the version sent to customer service for order entry. Complex graphics and halftones make for slow transmissions. Prove your resourcefulness by designating one part of the form for faxing, and remove graphics and preprinted items from that part. Pay attention to text flow.
People can easily skip portions of poorly designed documents.
Forms designed to be filled out by hand should naturally lead a person from one question to the next. Ask to see prospective customers' forms. In addition to readability, Lenny Mais, president of Formscraft Co., a distributorship in Coggon, Iowa, says spacing is critical. Analyze the process. Ask clients for all samples and related forms.