There are many ways of getting a customer's attention, but the general rules are to keep it short, be as specific as possible, use language that attracts interest and most importantly, keep the advertising focused on the benefits to the customer. Copywriters should also be able to make a product distinguishable from the competition. These are just some of the things a copywriter must consider. Another major issue is credibility. You must be able to back up any claims made in your advertising, and any direct comparisons with other product must be based on proven facts.
False advertising is illegal.
To be a successful copywriter, you should be both a good writer and a good salesperson. If the idea of sales and marketing appeal to you and you consider writing one of your talents, then this can be an excellent and lucrative career choice. To get started in a copywriting career, you should first develop and test your skills. You should begin by reading more on the subject. There are several guidebooks listed at the end of this article.