Appeals to Fear Fear as a self-protective response is perfectly reasonable. But this same emotion can also cloud judgment. And, as in the case of envy, fear can be played upon. The point is that the same essential trait or behavior can be referred to in a way that plays on our feelings-in this case, fear. Appeals to Hatred Hatred is strangely seductive, and zealots of every stripe seem to need a devil.
Loaded language is particularly effective in triggering hate.
For example, there seems to be a nearly endless supply of nasty words that promote and exploit hatred for particular racial, ethnic, or religious groups. These are all too commonly known, and we omit a chart of examples for the sake of good taste. Bear in mind, however, that there are subtler loaded words that also play on hatred. Of course, there are many, many more. You will be proud to know that. . .