I have it on good authority that Hojicha is served in Heaven. A sweet, toasty tea that I drink before lunch. An easy tea that doesn't overpower or overwhelm. A perfect change-up for black tea drinkers. My friends and I frequent a coffeehouse that serves Tazo teas and Zen is definitely the favorite.
Many people agree that it is one of the best green teas they have ever had.
I think that Zen tastes best with a bit of honey added, some people will add raw sugar. This is an overpriced Genmai Cha. This was my second experience with this type of green tea, the first was an inexpensive blend from the local Cost Plus, and although the two taste basically the same, the more expensive Republic of Tea brand got bitter faster. I think this is because there were many sticks in the Republic's tea, which suggests a lower quality tea. This tea is wonderful, and affordable, not a trace of staleness in the leaves, nor a single stick, and is packed with toasted rice.