It's not just PC companies that can benefit from offering training. We'll show you how. An online cooking class that teaches budding cooks how to get souffl s to rise like they're supposed to would make the sale even easier. Let's get sticky Of course, designing effective training material is not simple. That's why I'm betting that within six months, education will become a major differentiator for online businesses.
Online education can deliver staggering results.
On one site that offers training, a full 60 percent of those who visit the training site actually register for a class. Of those who register, almost 75 percent take a class. And those who take a class spend, on average, three to four hours per week on the site. There is one additional aspect of online training that is a huge plus to the Web business model, and that's the lower rate of returns found among customers who have used a training module. Both returns and customer support have relatively large costs when compared to the gross margin of most Web sales.