Media usage habits are very strong. People who use a medium tend to use it often. Among television viewers, very few watch it less often than daily.
Radio appears to have the smallest audience in regular listeners.
Thirty percent of the respondents say they never listen to radio. The high penetration of television suggests that there is adequate room for radio to grow. Bishkek residents express strong loyalities for programs they enjoy. Radio is a companion medium that people enjoy listening to wherever they may be. The development of interesting programs and popular personalities will likely build strong audiences.