This technique has helped chains such as Warner Bros. attract attention and build sales in its retail stores nationwide. Flexible and cost-effective interior graphics. By using lifestyle graphics, retailers build merchandise themes and create personalities for their stores. New signage and graphics technology allows retailers to quickly create images and change signage to meet seasonal or promotional needs. Emerging print technology is giving retailers the flexibility to create colorful, decorative graphics with shorter lead times and at much lower costs.
Meeting needs for convenience and entertainment.
Time and convenience are valuable commodities in this fast-paced era. As with cosmetics departments, open-sell techniques are convenient for busy shoppers. More cash wrap areas are being used, and they are more centrally located. With food, games, service and products all under one roof, families often choose shopping instead of a movie or fun center. Keeping children happily involved within a retail setting gives families a reason to choose your store.