I'll talk to venture capitalists and other investors, leaders in that particular industry, and potential customers for those goods or services. Sometimes my idea will rock. Sometimes it will sink like a rock. But each time, I hope, we'll learn something about what it takes to launch a new enterprise. Now to this month's idea, which begins at the juncture of three facts.
Obesity is, er, a growing problem.
The U.S. has the highest obesity rate in the industrial world. Fast food isn't the only culprit, but it contributes to America's expanding waistline. Physicians and nutritionists peddle the same recipe. Cut back on red meat and saturated fat. Get your protein from fish and soy.