5 years as strategic management researcher. An experienced researcher, writer and editor of business and management books and articles, both journalistic and academic.
Projects range from rewriting or ghostwriting to book design and typesetting.
The internet and other technological developments are enabling marketers to reach customers in more interactive ways and to form much closer relationships with them. Customers are also discovering more of a voice, and realising that the information they provide so freely in questionnaires, coupons and so on is in fact of immense value to today's companies. All Rights Reserved.