Also called a gradient. A unit of measurement for expressing the basis weight of paper based on the Metric System. A sum of money paid in the form of a gift to finance a particular project, such as a book. Any illustrative element in a page layout, such as a photograph, illustration, icon, ruled line, or any other non-text element. A method of printing in which the image is etched into the printing plates, as opposed to letterpress printing, in which the image is slightly raised from the rest of the plate.
Gravure printing produces consistent quality in long production runs.
The range of gray tones between black and white as displayed on a monitor or in an image. Body text that is made illegible when viewed at 12 points or below, for the purpose of speeding screen redraw or creating a rough layout. The cross-ruled transparent guidelines over which all parts of a page layout will be assembled. The device on a printing press that holds and pulls the paper through its printing path. The leading edge of paper as it passes through a printing press.