The site offers tips on which search engines you should use, the best ways of getting your site listed and how to get the most from a search engine. There are tutorials on how to best use search engines, what commands to use and how to control your searches, not to mention a list of search engine tools and utilities you can use. You can learn how to check your site's ranking on search engines and get general information on how to promote your website on the Internet. They also provide a glossary of key terms and information relating to search engine conferences. The article discussing whether search engines accept pay for placement is particularly interesting.
Members find out about the demographics of search engine users, a potentially vital marketing tool.
They can also learn all about search engine revenues and the best ways to utilize advertising. Search Engine Watch is free, but they recommend that you treat it as a shareware product and, if you like it, join up to take advantage of the extra benefits. Well, that depends on how useful you find the rest of the site. If you begin to wonder how you ever lived without it, then subscription could be a good idea and give you a whole new range of extremely enlightening information. If not, just delve into it from time to time to take advantage of the other information the site offers.