Flatow says it's difficult to understand what his firm is known for. Some architects enjoy being known for a particular design, but that's not the way our firm works. The largest percentage of the firm's work, Flatow says, is in the hospitality and judicial arena, with health care close behind. Berent Groth whose firm, at the moment, consists of only himself, says there is plenty of competition in New Mexico from the larger firms as well as the small ones. There's always a variety of work here, you just have to look for it.
Larger firms have an advantage in at least one area, however.
I think large firms have an advantage because they have a budget for marketing and people in charge of just that. Groth designs both custom and tract homes, and he has been able to make his business a success by developing a steady relationship with one or more clients, who are developers. Groth's commercial work includes several office buildings and the America On Line building in Albuquerque. Like the larger firms, Groth has done work out of state, including custom homes in New York and Washington. The firm has a staff of 53.