Like bars and restaurants, people start magazines for the wrong reasons. His biggest competitive problem now and in the future is simply the time poverty of his readers. Media companies essentially gather the attention spans of their readers or viewers and sell them wholesale to advertisers. Today the competition for that attention span has mushroomed with the addition of the Internet and hundreds of TV channels. The real problem, Levy adds, is in the market he's going after, everybody is working so hard and long these days.
Nobody has time anymore.