Ultimately, a person of character will be given more responsibility. Likewise, management will always be skeptical of an employee without a good reputation. A good reputation also pays off for the business. Morningstar has grown to a staff of more than 10 employees, Morgenstern said. Clients have sought out the company because of its reputation.
People do business with people they like and trust, especially in Kansas City.
A good reputation also gives businesses an edge in the competition for top-notch employees. Morgenstern counsels his employees and clients to treat their reputation as their most precious asset. The only things in life that you truly own are your reputation and your relationships. Everything else is transitory.