A letter from the founding editors. Ideaviruses are the most powerful tool that we have today for introducing new products, for establishing new brands, and for creating new wealth.
Nothing is romanticized here.
Tyler and his teammates are living the entrepreneurial life on the edge. Topping off their startup efforts and their speaking gigs, they're now winding up a six-month consulting job at Microsoft, where they've been helping the company scope out the future of knowledge work. This is an issue that's chock-full of ideas. After all, that's what good ideas are for.