Have a good background prepared for a photograph. You have to be proactive, and manage the interview. Give the journalist something good enough that they won't fall back on 'pointy-eared' copy. We keep making the same mistakes. So we sprinkle iron in the Pacific Ocean.
New choices mean new decisions.
Many people don't want to have to make these decisions. We have biotechnology. But we don't understand biology nearly as well as we do the 'made up' sciences of physics and chemistry. We ought to preserving them for their biodiversity , not for their oxygen production. Greg Benford has suggested that we should 'save the soil bacteria' by freezing plugs of earth in liquid nitrogen.