Decide why you are writing a press release and determine your focus. Keep it short and to the point. Usually, press releases are no more than one page. Create a headline and center it in bold type just above the first line of the body of the press release.
Headlines typically highlight the most important, significant or shocking fact in the release.
Include some tantalizing peripheral details or facts to spark curiosity in following paragraphs. A good press release not only informs but also teases. An annual report or a Web site can be great sources of information. Print your release on high quality paper using a good laser or inkjet printer. You only get one chance to make a solid first impression.