Once you've pitched your story to the media, whether you receive a blizzard of publicity or none whatsoever is largely out of your hands. I'm still waiting for several editors to review the book and all I can do is keep in touch with them until they are ready to include it in their editorial calendar. That's the nature of publicity. Despite this apparent lack of control, publicity can be much more effective than advertising, for the simple reason that people are more likely to believe what other people say about you than what you say about yourself. Like word of mouth, publicity is a third-party endorsement, and it has a ring of credibility.
Publicity is a process Like all valuable marketing tools, getting publicity takes time.
People start to see your name around. They don't remember where they saw it, but each time, they are reminded of their interest in you, your services and products. When asked how they heard about me, many of my clients can't pinpoint it. Building a relationship with your press contacts You may think you've got it bad when it comes to information overload. But the media is a group of people suffering from intense information overload.