Streaming video, though, sports impressively large variable costs. Good luck finding an advertiser willing to meet the cost of delivering that data. On these numbers, Kerry Packer and the other network owners can all sleep comfortably in their beds. They also explain why Jupiter Media Metrix predicts that by 2005 only 9 per cent of US Web advertising will be streaming media. Streaming video is being hyped right now for the same reason that people expected the telephone to send symphonies down the wire and TV to broadcast stage plays.
People always expect new media to duplicate old.
They never do. One day streaming video will look just like the Sunday night movie. Just don't bet on it happening this year, or next. At night he likes nothing more than to tinker with his web site using the latest software. His columns contain a wealth of information for wanna-be webmeisters.