Internet Investing Internet Technology Internet Lists Windows Internet Tech. You may not think of yourself as as expert, but your customers do. Seminars let you leverage this expertise into higher sales and lower churn.
Internet users look to their ISPs to be the experts in all things related to the Internet.
This 'expert' status, if used appropriately, can help you draw new users in and retain existing users. Hosting seminars and educational sessions can demonstrate just how much of an expert you truly are. Tailoring your seminar to your audience is essential. Start by separating your seminars into two categories, seminars for business users, and seminars for residential users. Keep in mind that with the business market's growing dependency on the Internet, a bad choice of an ISP could cost someone his or her job.