I find the movement very amusing. I like engaging people's interpretive powers. This is a philosophy I learned in product semantics in Industrial Design. This is also one of the reasons why I choose certain imagery. People have interpretive powers that I like to play with.
People mouth out different expletives when they see the bottle.
The pasta bottle is more poststructuralist where the symbolism of the piece is more open to interpretation and much of its meaning is there to be reconstructed by the person over time. The bottle has stayed in one room for almost a week now and it has assimilated into the environment. Some people have become more open about it while some can't still seem to bear looking at it or even playing with it which I propose they could do because it really is enjoyable. Well, they are not new ideas, but I'm using and integrating them into current ideas and processes I am developing. The idea of indexing in one of our classes in graduate school really caught on me.