Portal Opportunity Navigating the Web isn't easy. Rather than helping browsers, the Internet often hinders them because too much information is available with little or no context. Simple evolution has created a solution - the Internet portal. By offering anything from a simple business index to a full-blown search engine, Internet portals are designed to attract visitors and help them.
Portals provide a focus for people with shared interests and common goals - a place to call home.
Portals are the next big opportunity to make money on the Web. There is a vast market for sites that provide specialized content, services and e-commerce suited for a particular niche. Media companies, ISPs, large corporations and communities of interest based on vertical markets and geography all have the opportunity to attract mass traffic by creating a portal. While every portal has its own unique requirements, the need to make money is common to all. A successful portal site must feature content that attracts interest and content that generates revenue.