When there s a heavy shouldn t around some behavior, it usually means there s a real Level-1 drive to do that very behavior. This results in civilized society, but the loss of the feelings of fulfillment and happiness that meeting the Level-1 drive brings. In Level 3, I recognize my own driving needs and find constructive ways to meet them rather than trying to suppress them. Suppressing them leads to stress and ineffectiveness because so much of my unconscious mind is taken up trying to meet these suppressed needs. In the best case, that dissonance will produce something useful like humor or creative expression, but more often the conscious suppression of driving Level-1 needs will lead to the unconscious mind finding destructive ways to meet those needs.
People derive fulfillment from rising in a perceived status hierarchy.
Tests have actually been done showing that serotonin levels in the brain rise dramatically after a status-enhancing event such as being elected president of a fraternity. Serotonin is linked with feelings of self-esteem. It does no good to pretend that an experience is not important to me when it really is. Desiring the experience of being high in a status hierarchy is often thought of as elitism. Elitism is a peer-pressure meme that has the effect of keeping people from having fulfillment in their lives if they buy into it.