If your online business sees abandoned shopping carts on a regular basis, you are not alone. It is estimated that only one out of four online shopping carts actually make it past the check out.
Many experts attribute it to a lack of customer service.
It may be, but there are other things to consider. You need to lead your customers down a clear path to the check out, while allowing them to stop and add more items to their carts along the way. Rather than working only to improve your customer service, spend time working to give your customers the power to be able to help themselves. Your site must have easy access to the information your visitors need. Once they have that information, they will be much more likely to make an informed decision on your products or services.