Advantages of Trade Mark Registration Advantages of Trademark Registration Registration is not compulsory in Singapore as a trademark may still be protected under the common law action known as passing-off . However, there are distinct advantages in registering a trademark. A registered trademark confers a statutory monopoly in that mark, or any mark which is confusingly or deceptively similar to it.
Registration prevents a rival trader from using a similar mark.
In an infringement action, the registered proprietor only needs to show that he is the owner of the trademark, and that his trademark has been registered first. A entrepreneur from overseas with a similar trademark may be thinking of enter your market to compete with your business. One of the first things he would do is to try and register his trademark. However, a simple trademark search would tell him that your mark has been registered. This would be an important factor in his decision whether or not to enter your market to compete with you, or to use a different trademark.