A web strategy that fits with our corporate strategy Quality execution, design, graphics, navigation. A Web Strategy that firs with our marketing strategy. Time to market Re-using existing content. Ease of maintenance Create a community of dedicated visitors. Doing better than our competition on the web.
People bookmark the site Staying within the budget.
Sending the message that we know the web and use it appropriately. How often will you add new content or function. OK, now for the most important, and the most fun part. Surf the net find sites that you like, that compete against your site, find out what features you like and which ones you hate. Appeal to the same target audience as your web site.