Products need to be designed. And before they can be designed, they need to have a name. Each says something about the company and the new product. Small numbers challenge customers to remember the other products that allowed AAA-12 to evolve. Really small numbers, like one, suggest biblical creation.
Large numbers are inflationary.
As with inflation, there are winners and losers. The losers seem to be people holding on to the model 22. We have had fast animals, but have so far been spared Indian tribal names. Once there is a name, work can begin in earnest on the new product. Yet, no matter how early the name has been decided, there is always a crunch as April nears.