The pleasant feeling induced by temporary ownership builds desire to own the product. Trial offers allow prospects to enjoy ownership and assess the product on a trial basis in their own homes. F. Other benefits Increases self-confidence of salesperson. Will reduce complete reliance on verbal skills. Planning Effective Demonstrations A. Planning and practice are important prerequisites for effective sales demonstrations.
Planning involves reviewing important details prior to the demonstration.
Practice involves a rehearsal or trial run to uncover areas that need additional polish. B. Use custom-fitted demonstrations. Personalize demonstration to meet specific customer wants and needs. C. Choose the right setting. The location of the sales demonstration can make a difference.