Nothing adds more personality to a project than the unique look of original letterforms.
So support your local lettering artist, and be sure to visit some sites like Alphabytes , if not for business, then just to enjoy some beautiful artwork. If you like what you see here, you should also visit Wordplay , the website of John Langdon, one of the most talented artists I have ever known, and a great influence on my career. For a completely different perspective on the lettering arts, you've got to check this out.