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Marketers create a world in which objects have personalities.
One cannot understand youth culture, marketing, or our consumer society without an in-dept exploration of the power of brand names. Use Brand Marketing for units in marketing, business education, advertising and persuasion, and consumer education. Learn about brand equity, brand and line extensions, co-branding, and celebrities as brands. Click here to request a preview. Show them that even the lofty goal of saving a million dollars is far from unthinkable.