The product is exhibited and demonstrated in the home in the presence of friends and a hostess. Sales orders are often placed at this demonstration and appointments for further parties made with those present. One of the golden rules of selling through the party plan method is that high pressure selling is self-defeating. The consumer is under no obligation to buy and the promotions take place in a relaxed, informative atmosphere. The housewife and mother often finds it impossible to run her home smoothly and cope with a full time or even a half day job at the same time.
Many men find it necessary to supplement their income on a part time basis.
For men and women working part-time as a distributor, a direct sales company provides them with an ideal solution. Distributors attend training and acquire knowledge in the use and demonstration of the product and the practical aspects of communicating with people and building an organisation. Their earnings will be directly proportional to the value of sales made, thus leaving them with the option of working longer or shorter hours as they wish. Once they have reached their financial goal, the distributor often strives for more sales leading to higher rewards and they become accomplished direct sales people with a substantial income. Direct selling suits anyone who has the talent and initiative to want to run their lives in the way they prefer.