Marketing influences your choice of hair salon, washing powder or car, and even the television programmes you watch. Even your Curriculum Vitae is part of a marketing programme to sell yourself to an employer, but marketing management means more than just selling. Marketing is the link between the producer of a product and the customers for those products. Should you pursue a career in marketing, you open the door to a varied range of opportunities. Research and product development and management are just as pertinent in Japan as in London, Italy or New Zealand.
Markets are different, but marketing is universal and applicable to a job in any part of the world.
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