N.C. He gives seminars, runs annual sales meetings, and conducts training programs on selling and customer service. You, if you're selling price.
Many salespeople have the right products and services.
But take heart, there's a way to get rid of the price issue, however it requires hard work and creativity. And you erroneously give him the price as an answer. Never give the price until the value and the cost have been established. There is no quick answer to this situation. But there is good news.