To provide more benefits to its customers. Neoware can now offer higher performance solutions at lower cost and with more features than its competitors who are still designing and manufacturing proprietary hardware platforms. Additionally, Neoware can offer the latest capabilities easily, with lower manufacturing costs. Neoware has a leading position in the thin client market, and intends to use this new strategy to build market share. Neoware isn't discontinuing any current products, we're just manufacturing them using different techniques.
Neoware customers get better products for a lower price.
These are the benefits of open, standard software running on open, standard hardware platforms. Faster processors, better expandability and upgradeability, faster design cycles, and lower prices. The press release reflects the completion of a strategy that has been in place for several months. This style of manufacturing is new in the thin client market space, which has been dominated by proprietary hardware and software platforms. Neoware has instead decided to adopt a business model that has been extremely successful within the PC market and to bring these benefits to its customers.