Headings and sub-headings should be consistent between different parts of the site. Since text is generally harder to read on the screen, it is wise to use frequent paragraph breaks and avoid cluttering the page. Consider breaking longer documents up into separate Web pages to improve readability and decrease loading time. Take full advantage of the ability to link to other documents by placing hotlinks from words in the text to other parts of your Web site or to other places on the Internet, where appropriate. Go easy on fonts and italics.
Italics are difficult to read on most monitors.
If you are specifying a font, stick to common ones such as Helvetica or Arial, and bear in mind that a person viewing your page may not have the font you specify installed on his or her computer. Go graphical Images are separate files that can be embedded in a webpage so that they appear as part of the page when you view it on a Web browser. Check ownership before you copy an image. Image files contain a lot of information, so they tend to travel slowly over the Internet and can slow down the loading time of your webpage. Be cautious when using flashing or moving images, especially for navigational elements.