308 - Sales and Sales Management Places equal emphasis on the sales process and the sales management process. Study of the sales process includes the importance of customer knowledge and service, sales presentation and closure skills, and culminates in a sales presentation. The sales management process encompasses planning, organizing, staffing, and supervising the sales effort. In-depth study of factors that go into promotion and advertising campaigns. Students critically examine elements involved in planning, research, budgeting, public relations, media selection, creative concepts, message appeal, cost effectiveness, and legal constraints.
Emphasis is placed on important role of promotion and advertising within the marketing context.
BUS 310 - Human Resources Management Study of human resources in the management of the organization. Emphasis placed in understanding human resource planning, selection, placement, development, compensation and the human resource practitioner as strategic partner. I Examines the nature of international business within domestic, international and foreign environments. Financial, economic, socioeconomic, physical, political, socio-cultural, legal, labor, competitive and distributive forces that have an impact on businesses will be explored. Current trends shaping corporate strategies will be analyzed.