They are aware of crimes like identity theft and use of personal information for unwanted and intrusive marketing. Each story galvanizes the media, Congress, state legislatures and governments abroad. Without meaningful strategies to ensure that companies are addressing these concerns substantively, government will intervene. CPO 2001 gives organizations the information and hands-on direction they need to anticipate potential obstacles and address them before they invite negative headlines and governmental action. These companies face the same scrutiny and invite the same privacy risks.
Privacy is now a top tier issue with consumers online and offline.
Formation of ACPO is recognition that the corporate world understands this too. Within a short time, every sensible company will have a CPO on its management team. Two subcommittees of the ACPO Organizing Committee were formed in November 2000. All members of CPO 2001 will be Founding Members of the ACPO and others will have the option of participating in Organizing Committee activities. For member organizations, it projects a positive leadership role on the changing national and global privacy stage.