Then, at their 1995 AGM, the Guild of Food Writers voted to do away with Imperial measures altogether, and to publish only in metric from that day forward. We then followed it up with a questionnaire.
Most food writers agree.
Even many of the food writers who say they would prefer to work in metric only acknowledge that people want dual measures. Having used the Guild's conversion table for some time I did find it unnecessarily biased towards metric, and in practice unworkable. The ultimate aim, according to Roz Denny, who was involved in drawing up the GFW's version, was to create conversion tables that put people off of the whole idea of converting. The New Guidelines for Food Writers tables, by contrast, were designed to make both metric and imperial measures equally easy to use.