The customer wants 32-bit software now. That is where they spend their money and where we focus our time. We will work hard on a new update for many months. After it is released, we will spend many months marketing the software. I have seen many good programs fail because they were not marketed properly.
Marketing is as important as having a good product.
You need both to do well. Not at all. Customers expect to have someone answer their questions, even if you only sell shoes. Actually, our products require more technical support than most, which actually helps the business. Customers will buy our products instead of the bigger competitions software because they can get support from us easier than the others.