They all have lots of members who share similar interests, who are hungry for information and conversation about those interests, and who are increasingly comfortable with the Internet. The key to iBelong's strategic vision is relevance. IBelong builds its affinity sites for free and then takes a percentage of the revenues generated through advertising and commerce. The Odds Of course, shared passions don't always translate into booming businesses. But most important, this is a powerful model of selling.
People like to support organizations that they care about.