All that the outsiders ever notice of this totalitarian claim by certain media tribes is a brilliant book, a good film, or a pleasant evening. The figure of the alien who grazes on history and deposits its droppings in it may be real enough - at the end of the day, it's just another modern artist who realizes the state of its art and acts accordingly. The media text is not concerned with the secret intentions lurking behind an information transmission. Media are not carriers of cultural or ideological values. Rather than transporting messages from A to B, they form a parallel world of their own which never touches on classical reality.
Media see the world as raw material for their own project, nothing else.
Writing in the media does not seek the media's internal logic within their processed material, but within their ecstatic strategies. Media are forced to constant development, since all their ecstatic routes can be taken only once, after which the technique used becomes obsolete. Media never mature past the trial stage. Every medium must, time and again, discover its own dynamics in order to bring itself to a new conclusion. The path followed by the various media thus far is the subject of textual-materialist media theory.