New website features tips on what TV and radio talk show producers look for when choosing guests. It's all a matter of knowing what talk show producers are looking for, and how to get in touch with them. Shafran is a veteran public relations expert who has placed hundreds of writers, business leaders, experts, and everyday people on every big-name talk show. Next producers look for guests with a decent screen appearance or pleasing voice that projects well. Talk shows also like guests who have watched the show and know what to expect.
Producers favor guests who have a connection with a topic that's in the news.
Shafran keeps tabs on these shows along with what kinds of guests and topics they're booking. He works with clients to help them get on talk shows, and look and sound good when they're on the air. Keep a few things in mind when you contact a talk show. Don't call five minutes before air time to see if they received your packet. Also make sure the recording on your answering machine sounds coherent.