A need to understand consumer motivations fully and richly is essential in designing an effective public relations program. Influencing, persuading and motivating this large and diverse audience can be a challenge. You will need to understand what are the wants and needs of the consumer and after you recognize them, you can develop an effective and persuasive program that is likely to succeed. E merging trends need to be monitored. S eek for unique effective ways to communicate with consumers different from your competitors approach.
E valuate the needs and wants of the consumer.
A ttempt to fulfill their needs at all times. R espond to change and monitor emerging trends. C onsumer needs are not static in nature so continous research is necessary. H ost special events and activities to directly involve consumers. Fla. This site was last updated Wednesday, April 19, 2001.