He advised that we cannot delegate or outsource the decision and that we need to connect decisions to business objectives, being aware of the value of the time of our staffs and users. In other words, if some product is very cool, but will add nothing of real value, then it is probably not the product to buy. Leverage your community and give them context . Even though he does not think AOL is the best service out there, he gives Steve Case, AOL's CEO, a lot of credit for understanding this rule and creating an online community. AOL makes its subscribers comfortable with familiar locations, and builds on the nature of the group by tailoring it to specific users.
Equipment is expensive, but people are even more expensive .
If the equipment can save end-users time and money, then it's worth buying. He then answered a few questions, including one inquiring whether he thought vendors were getting the message that consumers really were quite tired of bloatware. In answer to a question regarding Internet privacy, he noted that this is a difficult issue, referring us to the recent court decision in Canada in favor of Philip Services Corporation, an Ontario-based recycling company. The company filed suit seeking to unmask a number of anonymous posters to an Internet message board. The court ruled for the company last month, ordering a number of Internet service providers to turn over the names of subscribers who had used aliases in expressing often vituperative opinions about the company.