Distributed at the end of a presentation, premium books keep audiences locked in the seat until the presentation ends. The Aldus Guide to Basic Design which I conceived and wrote for early PageMaker users, is one of the all-time premium book success stories. As a case study, The Aldus Guide to Basic Design represents a satisfactory solution to numerous goals which many firms face today. The Aldus Guide to Basic Design was so successful that over 250,000 copies were printed and distributed over several years to registered PageMaker buyers. It was also used as a promotional vehicle to increase attendance at early PageMaker demonstrations.
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Customer satisfaction . When PageMaker was introduced in the mid 1980's, there was little widespead knowledge of graphic design and typography. PageMaker's success, however, depended on the quality of the publications created with PageMaker. Books offer high perceived value. They are rarely discarded and, as a result, stick around for years, creating long-lasting good will.