If you haven't heard, there's a portal war raging on the Net. The war involves which Website you go to each morning when you first fire up your browser.
Portals are hot.
Investors and advertisers have become infatuated with portals. Most Internet experts wrote them off as a passing Web fad. Remarkably, portals have made a major comeback in 1998. Many are banking that portals will own a permanent piece of the Internet. Today, every Net company wants to become a successful portal because the potential traffic that can be generated is staggering.