But I have found that there is a way to leverage what you re already doing to grow your practice and increase your revenue. Products serve a double function.
Products are great marketing tools.
Products increase your credibility and solidify your position as an expert. When I started consulting, my vision was to have a national presence within five years. I wanted to be able to compete with the major consulting firms, such as Hildebrandt, Arthur Andersen Consulting, and Price Waterhouse. I reached my goal. By creating products, you expand your clients knowledge and promote the concept of teamwork.