You can do a better job communicating with a prospective financial planner if you know the specific expertise you are looking for. Planners make their living based on the way that they are compensated. Some planners are fee only and charge based on the time they spend on your plan. Others are commission only. Clarify the method of payment before engaging a financial planner's services, so there is no misunderstanding.
Planners have different credentials.
Get referrals from advisors you trust and from business associates and friends. Ask the planner for names of clients who have similar financial planning needs and who would be willing to serve as a reference. Ask the financial planner for a disclosure statement detailing how they are compensated. Ask about business affiliations and personal qualifications. Finally, make sure you get a written contract to document the nature and scope of services the planner will provide.