For some time I have thought of faculty as both the problem and the solution. Their tenure system explodes existing journals and spawns new journals.
Many faculty are unaware of what libraries pay for journals.
Most faculty think of electronic journals as inexpensive if not free. Ken Rouse is right on the money. Researchers and scholars who are the creators and consumers of information are going to have to take responsibility for the publishing process. I suspect that the change will not be proactive, but reactive. When publishers do to electronic what they have done to print journals, we will have an enraged and engaged faculty.