It will then hit and ride the surface rather than sinking first. Avoid casting into a heavy wind. If you must now and then, scale up to a larger lure. Vary retrieve speeds until a hit occurs and the fish tell you how they want it. There are even stories of lures sitting on the bottom of the lake while a backlash was picked out only to discover a fish tugging as the line it is reeled in.
Proper equipment is important for success with any lure but especially with a buzzbait.
Since the lure is often used over and around thick cover like moss, lily pads and brush tops, you must head a hooked fish up and away from the cover quickly. When working a lesser cover, I like a medium heavy Quantum rod, either Tour Edition or Energy Series. Since I admittedly don't have muscular arms, a powerful reel like the workhorse 1310 MG or Quantum's Energy E600 makes life easier. Either one puts me in immediate control of a frenzied fish. The objective is to immediately get the fish's head aimed up to prevent his diving down into thick cover and wrapping the line.