More than 400 developers are in Boston for a search engine seminar that offers tips on paid listings and effective code writing. In his keynote address, Danny Sullivan, editor of Search Engine Watch , outlined guidelines for the increasingly prevalent practice of paid inclusion and ranking. Registry type search engines such as Yahoo and MSN have human editors. For example, no longer can Web page's description read to ensure a high ranking on a given financial search. But paid inclusion is another matter.
Pages have a funny way of accidentally falling off the index.
In addition, directory sites will sell space on their sites as well in special vendor areas that sit outside the search results. A recent survey of top search engines, including AOL, reveals that only 6 percent all traffic comes from search engines. Use two word titles and descriptions that are factual and only 25 words long. Editors will not know what to make of it and ignore the information. Since the home page of a domain is often ranked highest at a given site, be sure it has features descriptor text to give search engines, crawlers and spiders something to grab on to.