An online catalog can simplify the transaction process, but it is not a complete enterprise sell-side solution. As the speed of business accelerates and transactions become increasingly complex, customers demand more services at lower costs.
Marketing managers seek low cost access to new customers.
Financial planners seek to reduce the cost of sales. Operations directors attempt to develop accurate production forecasts. It is these internal and external opposing forces that often paralyze companies. Because this online environment ties the enterprise more closely to its customers, it not only contributes to manufacturing and distribution efficiencies but can also enhance customer loyalty. As business terms become more complex, they encompass factors that reach far beyond just price and quantity.