This is arrogant, state of the art bold faced indoctrination on it's cutting edge. The word is never used anymore after the Nazis gave it a bad name during WWII, but Propaganda is what it is. In the early part of the last century when corporate media was in it's infancy it was acknowledged by the powerful elite that the collective public mind had to be shaped and controlled. In a democracy where at any moment the general public could conceivably wake up and realize that they're getting screwed, a system designed to shape opinion and consumer wants was absolutely necessary. Corporations used to actually have propaganda departments as did the U.S. Government and they were called just that.
Nothing has changed, it's just more slick and interesting now.
In a dictatorship, state propaganda is usually ignored and known to be lies as the people are kept in line by threat of military violence. If you confront media people with this challenge they invariably deny that there is any agenda or conspiracy in what they do. But they themselves are so entrenched in this consentual reality that they are incapable of thinking outside of the box. And if they ever seriously questioned the fundamental assumptions of this system they never would have made it to the position they're in. Instead we see him take off to the Columbian rain forest.