Perhaps it's because the rapid redesign and reengineering of organizations has left a hole both in the organization and the individual who goes to work there. Perhaps people are just floating along kept afloat by nothing more than what needs to get done today or what choices were made sometime in the past. Purpose lies at the turning point between isolation and community, reflection and action, being and becoming. Purpose is a repository for the meaning we bring to what we do. To have purpose we must declare our intentions.
Purpose runs like a thread through all aspects of our lives.
It does not stop at any one door called career, social contribution, or personal life. With purpose we can overcome great obstacles. Leaders who create a climate driven by purpose release tremendous energy among their employees. Too often mission statements lose their vitality. However, mission statements are meant to be sails to capture the winds of our expectations, demands, dreams, and hopes.