That process is likely to be exacerbated by the opening of huge capacity new venues, with their concomitant cut-price offers to encourage trade. All openings initially affect our market share. But we expect to be able to regain that potential market by maintaining our service standards. Increased competition only helps to raise standards - and customers are more and more aware of quality and service. Live entertainment is dying.
People are more interested in dance music.
That is why we opted for a very experienced DJ rather than a band. Many people travel these days and have been exposed to the international music scene. It is no accident that the four new clubs being developed in the next few months all have a strong dance music element. What this means for Dubai's clubs is that the optimal high spending crowd is far less divided along racial and ethnic lines than at any time before. But in the last two years the market has evolved rapidly to allow a better mix.