I believe that college is one of many options after high school. I assume that you are here because you made a choice to pursue your personal development through the opportunities provided by formal education. If you only want to be hired as a worker, go get trained. If you only want to socialize, go home. If you want to grow as a person, embrace your education and take personal responsibility for it.
Education is far more significant than business.
If there is a customer at all, it is the citizens of this country and your children. Tax dollars make this education affordable and your children will be direct beneficiaries or victims of the person you become. Learning how to learn is as important as learning itself. My role is to act as coach. The course content is our common challenge.