Promotional strategies send messages, hopefully the messages school leadership wants to promote. Think big when planning a promotion, but think each promotion through before it is implemented. Promotion calls attention to the school in general and to a specific part of the school in particular, e.g., athletics, festivals, music programs, high school plays, kindergarten, etc. Give each promotional idea careful thought. If a promotion involves money, spend a little extra.
Ideas come from reading.
You are what you read. A principal can go so far in administrating a school on natural skills and abilities, but the time will soon come when natural ability will not substitute for professional expertise. A person with limited professional skills and knowledge, who makes little or no effort to improve himself professionally, cannot effectively manage a school or improve teacher effectiveness. It is during the principal's professional quiet time that he can sharpen his professional skills and increase knowledge. All three roles are influenced by a Christian philosophy of life, a philosophy that unites the three roles into a whole, each role affecting the other roles.