However, the most important step when planning for coastal management web sites is to think of the users who will visit you. When you are catering to a specific market it is worth thinking about your potential audience's attributes without making too many sweeping generalisations. This means that you need to understand how busy coastal specialists get and that any information must be loaded down quickly. This includes copy, tables, diagrams etc. You may also want to consider giving people the opportunity to have a text only version.
People can then make a choice to expand the image.
There is nothing worse than waiting till Christmas for an image to down load. In fact, take that back. Who waitsYour home page is your big chance to let your audience know how they're going to benefit from visiting your site. Be as concise as you can and make sure every word and every image earns it's right to be there. Economy in designing is an essential ingredient.