Each is set up to be forum where people can come and vent their frustrations and have their say. I say that because, in reality, this kind of venting may make someone feel better, but it' s an unfair fight. The venting person is out there alone. No one is there to dispute what he or she says, and if there's anger - it's my belief that the venting party just might stretch the truth a bit. These sites that offer a forum for venting are making money in a Jerry Springer mode.
People come to read the latest unabashed rant.
As far as I see, the sites were not so much interested in changing what is happening, they're just a place to stand and complain. The statements have no ring past the end of the last word. I think that's the best method myself. I think that if WalMart went after the little cyberventing site, they'd be seen as a big bully and that could do more harm than good. You may already be thinking that cyberventing is one thing, but it was only a matter of time before someone seeks to do harm through a bold-faced lie.