The difficult task of inspiring young people towards the heavens and instilling in them a love for science in general, and astronomy in particular is a difficult job. If a websites first impression is not exciting then the audience will quickly abandon it for a more flashy form of entertainment.
First impression is most important when designing websites.
In our modern world it is very easy to build a website. This of course can be very positive, but unfortunately it also allows for a lot of false information to make its way onto the computer screen. Ethos are judged using three important factors. First, sources used to obtain the information appearing on the website. Second, number of individuals used, and their credentials to proof read the website.