Happy customers will keep coming back. An unhappy customer will vanish forever. You may be able to woo customers with fancy banner ads, a new web-site or sophisticated advertising, but it is good service and simple courtesy that keeps customers coming back. It is more important today, then ever before, for companies to be aggressively competitive with customer service. We live in a constantly changing and complex market place.
New technologies make it possible for small firms to compete in a global arena.
Technology drives eCommerce. However, it is about using technology to empower your company and, especially, your customers that secures success. Any business that plans to be competitive should have a customer service strategy in place. Service strategies will vary from one business to another. However, all strategies should follow six key customer service rules.