Since there is a large interest in collecting demographic information from web site users and some resistance on the part of users to give up that information, this question investigates under what conditions users are willing to give up their information. Respondents could choose more than one answer for this question. The ordering of user preferences is the same as for the last survey, although the percentages are a bit lower for each category. About a third of respondents are interested in receiveing some compensation for their information in the form of discounts or value-added services. Females place a slightly higher value on knowing how the information is used before they are willing to give it up.
Experts are more agreeable on all terms than novice or intermediate users.
Please complete the following statement.