But walk into a martial arts supply store, ask to see the latest in high performance footwear and you wind up with something Ghengis Khan probably wore at the siege of Shantung.
Money is what's up with that.
If you're one of the athletic footwear giants, you're just not all that jazzed about the measly couple of thousand pair of martial arts shoes 'those karate guys' are buying every year. Sure, you might throw something into the ring, but you're so busy studying the incredibly fickle buying habits of America's twelve bazillion basketball players that you're not paying much attention to where it lands or whose feet it actually lands on.