It's like that almost everywhere we go. Several things have helped the Wings become the team of choice for hockey fans throughout America. Nothing, though, beats the fact they've been so successful. It's the same way with those guys. Bernadette Mansur, vice-president of marketing for the NHL, said winning is a key.
Fans love to follow winners.
The team has been successful, and it has a lot of popular players. That's a good combination. Colorado, the New York Rangers, Philadelphia and Chicago also were in the top five. That doesn't surprise Mansur. The logo is distinctive and tradition-rich.