As baby boomers get older, their income and spending power increase. They are prime targets for all types of luxuries and recreational items. Generation Xers are prime consumers of cosmetics, fashionable clothing, movies and electronic items. To reach this group, marketers must use sharp images, music, a sense of humor and a little irreverance. People born starting in the early 1980s and into the mid-1990s.
Marketers realize they can build brand loyalty by attracting consumers when they are teens.
The fastest-growing minority population in the country. Marketers might use Spanish-language television to reach this population. Generalizing across a culture is limited because of the wide variety of countries from which the Hispanic population in the U.S. hails. Asian-Americans, which have the highest median household income of any minority group, according to the 1990 Census, tend to concentrate themselves in certain geographic areas. For marketers, the key way to reach this group is by being able to speak their language.