We think more interaction would probably attract more young users. In the future, we may want to support content or activities that wouldn't happen otherwise. He doesn't believe that the Internet has much persuasive power. The Internet is a technology. For the most part during this campaign, most websites are still a one-way communciation tool.
Interaction is much more persuasive.
When I e-mail my candidate with a question, and all I get back are canned press releases, I am not very persuaded to participate in his or her campaign. I watched the talking heads on TV and called up results on the Web. Surely people didn't just sit around and watch the Web. Most people found our site when either looking for specific election information or browsing, about half and half. Personally, I think the web is the perfect medium for election-night coverage.