Online financial services providers have an unprecedented opportunity in cyberspace to establish long term interactive brand relationships both with very active financial service users as well as segments that have traditionally been underserved. According to research by Harris Interactive , approximately 40 million people have gone online in the last year to look for information about investments or stock trading, but only about 9 million have actually bought or sold securities online. The results are from a nationwide Harris Poll conducted online among 12,170 adults. As approximately 110 million people are online, this translates into approximately 40 million people using the Web to look for information about investments. Frequency of using the Internet to look for investment information varies greatly.
More affluent investors use it more often.
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