Creating and communicating attractive value propositions. Customer-oriented businesses know that this requires marketing outreach. You must give people information and establish your credibility. At its best, marketing is an interactive communication and learning process in which value propositions are tested and refined based on the reaction of the targeted parties. It is educational for potential cooperators and for the social entrepreneur.
People have many ways to spend their money, use their time, or apply their expertise.
Even if they would benefit from seeing your avant-garde plays, they may not know it. Promoting your plays is therefore crucial to success. Hesitancy about marketing outreach leads to missed opportunities and muted impact. Assessing value creation and gauging satisfaction. The market test of value-creation requires charging primary beneficiaries a fee.