On the other hand, new tools will simply not be used if potential users haven't got confidence in them. So either the speed of social change will put a brake on the helter skelter of technological development or ways and means need to be found to precipitate social change. That wouldn't be a problem if it weren't that many apparently essential activities are likely to be available exclusively to users. It is revealing to see things from this point of view. Secondly, if there is not widespread confidence in the use of these toools then society is likely to be split in two by the advent of the Information Society.
Economists preach that scarcity is a prerequisite for a product to be marketable.
This is what e-trust are doing. Additional control is done by the Internet community itself which is invited to report any breach of trust. The outcome, however, remains unclear. Behind the veils of trust Trust is absolutely essential for all human exchange. The difficulty is that trust depends on there being a delicate balance between self-assertiveness and collaboration.