Prices are used to provide an estimate of cost for my future customers. Actual cost could be lower and is determined by the customers needs. Larger web sites will be calculated at a discounted rate. A written proposal will be provided, but is subject to change if the customer makes major changes in the web page design during development. Packages, services and special needs will determine the actual cost of development.
Nobody likes to be called stupid.
The KISS Management Method is well known in the management and administrative work place. It is just a phrase or cute play on words that is not directed to anyone or used with the intention of offending anyone. Marketing using a catchy phrase can sometimes get your point across quicker. Too many of us are guilty of building sites that lack relevant content. We get carried away and forget our first objective.