Many retailers wonder why they should have a web. It was a dull and had no direction. The hot links were not clear and the content was boring. It, of course, has the advantage of being able to promote itself on the many sites that it operates itself. It is also promoted on the CNN and Weather Channel Websites.
Pathfinder also does a good job of promoting itself off-line.
Once I checked it out, I decided to search for things like 'Sports', 'Sports Scores', 'NFL', and 'NBA'. On these search engines, Yahoo, AltaVista, Excite, Infoseek, and WebCrawler. This doesn't include the times that it came up when I was doing a search for something else. The festival has its own site and also includes its content within other sites such as the filmscout site. This is a good example of the festival creating broader coverage on the net by using sites such as filmscouts to increase their visability on the web.