To do this, examine statistics of page usage. Good use of color. Include more happenings at the Lake Campus involving students and accomplishments. My only suggestion is to make sure that links are updated. I have clicked on several dead links before.
Most important information is kept up to date.
The site is attractive in a very commercial, M-TV kind of way. It only works when you can search for one unusual word. The What's New page lists events just a few days in advance. EMPs get so much e-mail about events and announcements on the list serves. It would be a lot more efficient to list these bulletin board style so those who are interested could plan ahead and the rest of us could get on with our work.