But there's more to creating a Web site than simply designing the pages. In fact, it turned out to be a 10-step process. You need to create a memorable domain name. You need to find a reliable Internet hosting service. I was building a site for the millions of cybersurfers who might visit it - and for the few who actually would.
People log onto the Web either to spend time or to save time.
If the goal of your site is to help people save time, they shouldn't have to make 14 mouse clicks to get where they need to go. I couldn't sketch a decent blueprint for my site without thinking about who might visit it and what they might do there. My goal was to give readers and TV viewers access to an archive of my articles, along with a way to talk back to me. To make that goal clear, I decided to put a mission statement on my home page. Visitors couldn't save time if my site were difficult to navigate, so I opted to give it an easily accessible layout and to include a search function on the home page to help them quickly locate articles.