Today millions of people are choosing and fashioning their own religiosity from a range of available options. They aren't necessarily committed to the faith they were born into and often don't even accept as absolute the principles of religions they like. Instead, one may assess what a given religious option has to offer and whether it may be good for dealing with whatever you want to deal with in your life. The believer is a consumer under no obligation to commit.
Religious loyalty is akin to brand loyalty, which lasts as long as the individual is satisfied.
In other words, welcome to the New Age, in which taking the boundaries between faiths dogmatically is little more than a barrier to the sine qua non of personal spiritual growth. In the New Age there is no contradiction between consulting your Tarot reader after you finish your Hindu meditation and then curling up with the quasi-Christian A Course in Miracles while you plan your trip to participate in a sweat lodge. The movement is organized as a market . It is in the commercial interests of New Age entrepreneurs to promote as many types of goods and services as will be acceptable to participants. The New Age stands the notion of doctrinal purity on its head.