When you're on the road, let your fans know when and where you're scheduled to play. They're great for special appearances and autographs. It beats signing autographs on someone's jacket or expensive glossies. Whether you're trying to score a gig or land a part, direct mail is the way to get your information in the right hands. Great for promoting concerts, music stores, and live music.
Recording studios can promote recording facilities and services.
Give to singers, musicians, record companies, and agents. Whatever you sell, put it on a card and get the word out. Create a mailer with your e-mail or website address.