The series was based on research that identified factors important to calf buyers. The data represents information from people in the industry who cumulatively purchase more than 1 million head of calves annually. The buyers are from all regions of the country and equally represent feeder and stocker operations. The most recent information and issues affecting calf health is presented, and the videos show what is important to buyers, as well as sellers, in today's market. Calf buyers explain what information is most pertinent to them when they identify cattle to purchase.
Producers can learn how calf performance and health are key to increasing profitability.
The videos explain how exchanging previous management and genetic information helps buyers and sellers better prepare and manage calves to reduce health stresses when the calves move between locations. The benefits accrue not only to the individuals involved in the transaction but also the entire beef industry because of improved product quality. NCBA, for the first time, brings together policy and marketing efforts under a single plan and incorporates many aspects of the Beef Board through a joint operating agreement.