More so when it comes to obtaining a constant flow of prospective clients from the Internet. Business owners seek for free information to better understand Accounting services Business owners want to be able to evaluate and compare Accounting services. They want free information on what benefits are available from a CPA or Accounting Professional. It isn't like other media. Internet is different.
People pay good money to get the equipment and connections to surf the Net.
It isn't like TV, radio or newspapers where we have roughly a century of tradition - everyone knows the ads are there to cut the cost for subscribers. Thus, most web sites within the Accounting Industry are set up the wrong way. Once it is, it will create interest. The turnkey solutions that are offered in the Accounting Industry today create web sites that are tailored to please YOU, not your target audience. It's so bold it is actually hard to spot.