The number of Americans between 50 and 64 will grow an astonishing 70 percent over the next 10 years. In other words, between 50 and 80 million people will be in that group. Moreover, this group is very selective in the health care they demand and will look for better care. This is the most educated and active group. In addition, we can't forget that there has been a trend over the past 30 years towards a growing mistrust of government.
Many people have strong attitudes that institutions created an unhealthy environment.
U.S. history has contributed to that feeling with events such as the Vietnam War, Watergate and others which have pushed for more accountability. Working in tandem with the growing human rights trend is a trend that has rippled through travel and financial services. Consumers began to ask for better health treatment and made more informed decisions. It was formed as HIV was discovered and was spread. Those infected and their friends helped activate a search for a treatment for the disease.