Then vary the number of columns that each article stretches across. Below that and to the left, you may decide to place an article that stretches two-columns wide. And to the right of that, you could fill in the remaining space with a one-column story. This multi-width layout is far more interesting to look at than a layout where all articles are the same width. Readership experts have concluded that when people look at a page, the first thing their eyes are attracted to are photos.
Pictures also make articles more memorable for readers.
It's one thing to read about a company's new sales manager, whom you've never met. But when you also see a photo of that person along with the article, it makes the story much more personal and impactful. Photos also add credibility to a newsletter because they put the look of the publication more on par with a newspaper or magazine, both of which use photos generously. It's mostly because coordinating the photography requires extra work and a lot of lead time to plan. However, most editors find that the extra effort pays off because the enhanced look can dramatically improve readership.