The firm, headquartered in Dallas, has offices in Boston, Atlanta, Denver, Columbus, and Lyndhurst, NJ, as well as in other locations. In the environmental engineering industry, teamwork is essential. Complex government regulations on safety, cost, scheduling, and the specifications and site conditions of a particular clean-up job require a team of experts to work together on lengthy proposals to win government contracts. Chemists, geologists, engineers, field construction managers, and cost management specialists all contributed to the report, which won the contract. Thus, marketing proposals are backed by technical expertise.
Environmentalism is big business.
All of this was beyond the scope of the original company, called Electric Bond and Share Company, formed as a holding company in 1905 for General Electric. Back then, GE was just trying to push electricity into rural America. But perhaps it was not beyond the imagination of its founder, Thomas Edison. In this and other ways, marketers seek to provide goods and services to organizations to help them carry out their own missions. Your textbook does an excellent job in discussing organizational buying behavior and pointing out the differences between it and consumer purchasing.