If you try to say too much in a press release it won t make an impression. Then test your communication with an objective audience. Gather the materials for your communication. A press release is only one tool in public relations. Others include a fact sheet to provide info about any difficult concepts related to your business.
Photos are also useful to send along with a news release.
They can save the newspaper a lot of work and contribute to the image or message you want to project. A press kit can have multiple uses and include all of the above materials. Send it . Evaluate the response by checking the newspaper for clippings. Then use the information to revise and update your PR plan.