Nobody's even qualified to have an opinion on a slogan without watching the accompanying videos.
They worked really, really hard on this. Sure, the masses might expect a slogan to just sound cool, but marketing experts say that's not the way it works. If you'd say, 'I'd like to buy the world a Coke,' without the uplifting music, scenic background visuals and knowledge that Coke is a universal product, then it doesn't work. I think it's ridiculous to consider a slogan as the entire message. Lee Tashjian, VP of university relations, said that fact played out in student focus groups.