One of the great things about radio is that it is so easy to deal with. You can put a radio in your pocket. There s a radio in your car. It s not a big investment to have a radio in every room of your house. And they re cheap it s just an inexpensive little box that gets the world into you, in spite of all the things we always hear about what the next medium will be that will send everything else to its death.
Radio has an intimacy to it that works really well in small spaces like cars.
You can have a conversation with your listeners. We hear all the time from people who say they talk back to their radios. It doesn t quite pin you down like television does. We can also convey a lot of information by the way a news source sounds. There s a lot of import in the sound of a voice that doesn t exist in a quote on the page.