Minority audiences are different. There are significant cultural differences and very real trust issues. The lack of diversity in the news consultant ranks raises concerns over their understanding and sensitivity to the overall audience. Achieving staff diversity is the right thing to do, but the 60's are over and moral imperatives are not enough. It's the 90's.
Lets talk dollars.
Minorities are becoming the majority and the face of the American television audience is becoming darker. Diversity is good business. News consultants who diversify will have the expertise needed to reach an underserved audience. They can better serve their client stations by developing more credible research and analysis of the entire audience. The end result is a newscast that appeals to more viewers, achieves higher ratings and generates more revenue.