It integrates cataloging, product fulfillment, maintenance, category management, shopping basket, order and credit card processing. The software is organized as a series of modules that can be field upgraded to provide new functionality without changes to the core system.
Merchants manage their stores with a user friendly browser-based interface.
Pricing can be displayed at retail or calculated as a markup over cost or a discount off retail. E-merchants can use this grouping system to create retail, wholesale, or specialized selling environments. Investment in e-catalog development is protected when migrating to a different architecture. Once a module is developed, push-button registration automatically integrates it into the main Miva Merchant system. Traffic Reporting Intercept System Functions Existing Site Integration Developers who have already built sites in HTML can simply hyperlink directly into the Miva Merchant system.