It might cause a customer to ask for their money back. The biggest problem with use of conformance measurements is that the relationship with the organization's bottom line is indirect. Some measurements can require significant analysis before they can be reliably interpreted, in terms of real effects on the organization. That means their use requires significant analytical skills, both to collect the data and to analyze the results. Conformance measurements are highly susceptible to misuse or misinterpretation.
Most measurements require some understanding in order to be used well.
Even very conformance-oriented measurements can be useful. But they can require hard work, and extraordinary analysts, to make sure they're interpreted properly. Extraordinary analysts are in short supply. Identify ways that your measurements can mislead people in your organization. Based on that analysis, identify the extent to which each measurement is a conformance measurement.