Programs must be rotated for different results and to reach different audiences. Often, discussion about finances is divorced from discussion about ministries of the congregation. In many churches, discussion about finances and giving focuses on the budget and on the church's need for that giving. Positive responses are growing in churches when leaders focus on the results of ministry in their funding campaigns. Further, finance campaigns are often run by the wrong committee.
Finance committees spend most of their time on money issues.
When they project a budget, then design a program to underwrite it, the result is often a campaign focused on money and obligations, not ministry and commitment. When the finance committee leads the finance campaign, the focus is usually on funding the budget, and the rest of the committee's work is on hold until the commitment campaign is completed. Budget management is an important part of the committee's work, but it does not generate positive response from the membership. The reasons people give are changing. Loyalty to the congregation or to the denomination is no longer a sufficient reason to give.