It's not that difficult to set up a media centre on your Web site - just one link and several pages and layers. If you think about it, if you have a media centre on your web site, it tells the media that they are important to you, that their coverage is important and that you are willing to do what you can to help them do their story. So, if PR is important to your company, then the media centre is something that you should have. Friendly Some of the things that you might want to consider in keeping traffic at your Web site is that you want to keep your graphics under 10k if possible and your total page under 50k. If someone has to wait too long to download your Web site, they're gone.
People have very little patience on the Internet.
You also want to make sure that your site is easy to navigate. Provide a navigation bar consistently on every single page of your site and from that navigation bar, there should be links to every major section of your Web site. The user should never be more than two or three clicks away from any information that they are looking for on your Web site. And this should be accessible from the navigation bar on any page of your Web site. Targeting Banner Ad Traffic Response to your banner ad can be measured immediately.