The eyes and mouth should have a fine definition. Otherwise, the fine details of the face will be lost in a magazine image. The loss of detail is due in part to strong photographic lighting, which penetrates the makeup layer, and in part to preparation of photographs for mass printing. In general, photographic makeup is heavier than regular makeup. For head shots the makeup can be lighter, because larger image-size holds up better during the magazine printing process.
Faces come in many different shapes.
Photographic makeup should maximize the natural beauty of your face while minimizing any facial irregularities. The ideal photogenic face is oval in shape. If the face is too round, a darker shade of makeup is used on the front edges to simulate shadows, making the face appear more oval. If the face is too narrow, a lighter shade is used on the sides, with the same result. The photographer can also compensate for facial irregularities, by using various lighting arrangements.