But in the process I think they have just substituted one problem for another. I still haven't made my purchase, or had my questions answered. As most Internet users are aware, privacy has become a major issue for many people. Businesses want to collect information, site visitors want to protect their information. Personalization is part of this issue, contributing to a lack of privacy.
Most sites have a privacy policy in place.
Be sure to read it carefully. There is now a growing number of companies publishing software to help protect your privacy. A firewall is a good place to start. No matter how many precautions you have in place, none will protect you when you freely give your information to any site that asks. This article addresses some of the privacy issues.