Also from Miami is Christina Sanchez, the Sabado Gigante regular who plays Titi Carmen, Taina's aunt from Puerto Rico. Even the abuelo speaks English. The biggest barriers are cultural. In the end, Taina wears the modern dress she picked out herself, but in deference to tradition, walks in with the tiara her mother had been saving for her. It simply makes business sense to include Latinos in programming,'' says Perez-Brown, who lives in New Jersey.
Production companies invest millions into developing shows.
When you look at the numbers of Latinos across the country, we have a huge buying power. We have also become more discriminating.