And Alisha's Attic After only three months in operation, Protein, Europe's most advanced specialist online music marketing consultancy, is embarking on online campaigns for rock legends 'Bon Jovi' and new rock pretenders 'Rammstein'. This follows the celebrated success of campaigns for Cousteau and Alisha's Attic. Mercury Records act Bon Jovi are currently receiving the Protein magic touch to support the release of their first ever 'live' album on Monday the 14th May 2001. We are currently profiling Bon Jovi to a massive Internet audience. Alongside this we're going to give Rammstein the full Protein treatment.
Protein sends out millions of targeted emails to fans interested in each band.
We also distribute exclusive secure audio downloads with timeouts, viral e-cards, streams and videos and support our efforts with a variety of online competitions. For instance, with Bon Jovi, we are offering the chance to win flights, VIP tickets and back stage passes to the New Jersey home-coming stadium gig in the U.S. in July 2001. Chris Blackwell's company Palm Pictures recently embraced Protein's expertise for their recent signing Cousteau. The online campaign delivered 41,923,714 impressions and just over 60,000 audio and video streams for the band. Knowing tens of thousands of people chose to stream the bands music and video is great news and gave our band more exposure than we could have ever expected.