Responsible journalists respect individuals' need for a measure of control over information about themselves. They also recognize that the public needs to know private information about individuals when it relates in important ways to the common life. Only an overriding public need can justify unwanted intrusion into private affairs. Recognize that standards on intrusion are more strict concerning ordinary citizens than for public officials and public figures. Exercise sensitivity when dealing with children or other inexperienced sources or subjects.
Responsible journalists possess a single-minded commitment to their audience.
Any personal or professional interest that conflicts, or might appear to conflict, with the needs of the audience must be avoided or neutralized. Where conflicts are unavoidable, disclose them. Responsible journalists keep promises and respect confidences. Failure to do so may put sources at risk. For that reason journalists must exercise care when promising anonymity to ensure that sources know what has and what has not been promised.