We all typically react the same way, defensive. No one can be all things to all people, although there are a few that are trying. Unless you have extraordinarily deep pockets, you will not achieve enormous success overnight . . . Like Mark McGwire, however, the more swings you take when you're at bat, the more hits you get. Remember though that with the hits you'll also get misses.
Marketing also involves money . . .
If some-thing is free, that unfortunately is what it might be worth. You can t possibly reach every single demographic . . . And by the way, bigger is not always better.