Health fraud promoters attract people because they spend time with them and pay a great deal of attention to their needs. The promoters offer not only cures but also friendship and support. Anyone can be a victim of health fraud. Promoters like to target people with chronic pain or illness, the elderly, teenagers and those who may be less educated. Health fraud promoters are sometimes called quacks.
Quacks promise quick and easy results.
They push extremes. They want you to use something to excess or not use it at all. Case studies and testimonials support their claims, instead of valid research. Often, they say their product or method can cure a number of health problems. They describe vague symptoms that could have many causes.