The pork industry is celebrating February as Canadian Pork Month to promote consumption of the world's most popular meat. Pork promotion specialists are working with retailers, processors, the hospitality industry and the media to showcase the taste and versatility of pork.
Pork continues to be the dominant meat in world markets.
Canadians eat roughly the same amounts of pork, beef and poultry. The amount of pork consumed in Canada has stayed stable in recent years, while poultry consumption has increased at the expense of beef consumption. The domestic market is a very important market for pork. While there is growth potential for pork in the export market we must maintain and expand our strong domestic sales. Making pork a regular part of our diets makes nutritional sense.