After all, it is only one part of one category. For those of you who are not familiar with the legendary thesis, it states that we sell the top 20 percent of our product like we are supposed to sell it fast, with excellent turns, at a good margin to 80 percent of our customers. The problem that exists in the home furnishings business is that after we have done that, we tend to try to figure out ways of selling the remaining 80 percent of our product. We harpoon our own success. Perhaps it might be a good idea to concentrate more on the 20 percent that sells and continue selling those items rather than attempting to sell duds to people who do not want duds.
Price sells duds, sometimes.
And with 80 percent duds, the dealer tends to dud himself or herself to death by becoming a price-off store offering only product that is at a certain price. The World's Greatest Sale Extended. Absolutely The World's Greatest Sale. It is a dangerous way to do business because it is not focused first and foremost on the customer. We have a responsibility.