Even a guy sleeping it off in the back of a parked car that is struck by a non-drinking driver. This recidivist drunk driver is now and was then the overwhelming cause of highway carnage. Eighteen times the initial alcohol-impaired level. I'm not so sure. Exaggerated statistics and hyperbolic terminology of all kinds, from aspirin ingestion to global pollution, run the risk of eventually being tuned out by the public, particularly when they violate common sense.
Language is important.
Lock up this guy and throw away the key. Get him off the road. And don't divert attention from the real problem. Patrick Campbell is a regular contributor to The Wine Trader and in real life is the proprietor of Laurel Glen Winery, a Cabernet wine producer on Sonoma Mountain. Campbell makes neither white wines or Merlot and has no plan to do so.