It's 325 stores serve millions of Southern Californians and Nevadans. The marketing area which Vons covers comprises some of the most affluent, forward thinking, culturally mixed communities in the U.S. Vons business strategy has always been to provide for the needs of these communities with the highest quality meat and produce at competitive prices. Equally important, Vons has been changing as Southern California changes. Capital spending insures a continuing pace of replacement stores and remodels. Vons has never forgotten its commitment to quality.
Most stores now contain full-service delis, scratch bakeries and complete floral departments.
Vons has always taken its community responsibilities seriously. The company and its employees raise millions of dollars annually for their local Easter Seals Society. Employees are also able to earmark funds for specific charities through the Vons Foundation. The range of recipients has been broad, from teacher training to local food banks. It has always been Vons policy to support their communities at the local, personal level.