Attitudes towards organic and local food are treated in the third part, where respondents were asked to declare to what extent they agreed with a series of Likert statements. The fourth section covers the field of consumer s knowledge and attitudes towards organic produce labels, quality labels and labels of defined origin. Analysis procedure The collected data were first examined using frequencies and cross-tables. These first analyses enable to measure consumers attitudes towards organic and local products, and test the relations between respondents origin, consumers attitudes towards organic products, and consumers attitudes towards local products. The image of organic agriculture, as measured by the 5 criteria presented in Table 1, is positive.
Most consumers prefer food from their own region.
In Bavaria, a new label for organic produce, Organic Quality, guaranteed from Bavaria , has recently been launched by Bavaria s Ministry of Agriculture. The respondents were asked if they knew the label, then they were confronted with a statement I put very much confidence in this label . If a label Organic Quality, guaranteed from Languedoc-Roussillon existed, I would put very much confidence in this label . Moreover, no significant relation appears between attitudes towards local products and attitudes towards organic products. In order to understand the relations between attitudes towards organic products, attitudes towards local products, respondents origin and their confidence in a label organic and local , f urther research is needed to obtain more information on the variables that can explain the confidence in an organic and local label.