Assessment in Christian higher education. So parents are the ones to target at that age, not students. In 11th grade, start seeking info about schools. But still unrealistic about finances. In 12th grade, certainty increases.
External influences are more dominant.
Low GPA'ers didn't widen their search, but relied on family for info. We can predict from demographic info where they will attend. Until 12th grade, students not concerned about costs. Have brief contact w student in sophomore yr, more in junior yr, by senior yr too late. Same in 12th grade.