Science was created for this reason. People need to know what objective reality is. They conduct tests to find out. The results cannot be defied, if they are correctly determined. Therefore, objectivity is a social responsibility.
People have a right to expect it.
No one has a right to impose nonobjectivity onto other persons. If people want to create subjective relationships, they must do so only when willingly accepted, not imposed. Having said that, it is of course not possible to entirely eliminate subjectivity from anything people do. But what it all adds up to is that the focus of social interactions is supposed to be on the objective realities, unless there is acceptance of subjectivity, which generally consists of personal and private relationships. In other words, the subjectivity is supposed to be ignored rather than built up in attempting to base social concerns on objective reality.