It may actually hold merchandise or inform customers of what the product offers and encourage them to buy it. A trade show is an industry wide exhibit at which many sellers display their products. Public relations efforts can be directed toward internal and external publics. An organization's publics can include customers, employees, stockholders, suppliers, educators, the media, government officials, and society in general. Types of Public Relations Tools.
Organizations use a variety of public relations tools to convey messages and to create images.
Public relations professionals prepare written materials such as brochures, newsletters, company magazines, annual reports, and news releases. Corporate identity material such as logos, business cards, signs, and stationery are also public relations tools. Event sponsorship is a public relations tool in which a company pays for all or part of a special event such as a concert, sports competition, festival, or play. Publicity-Based Public Relations Tools. Some public relations tools are associated specifically with publicity.