With the exception of individual sports like tennis and golf there was almost no opportunity for female athletes to pursue a career in sports past the collegiate level. Then, in the aftermath of the 1996 Olympic Summer Games in Atlanta, the women's sports landscape gradually came to life. I think because it's the toughest, most violent of the sports, it has been the most resistant. Maybe boxing is right up there, but that's an individual sport. The NWFL is one of two women's football leagues trying to make a go of it.
Masters has an extensive background in sports and entertainment marketing and public relations.
Masters was also a top amateur tennis player when she was growing up. Among the biggest differences between the WPFL and the NWFL will be the distribution of the markets. Indeed, while the WPFL has teams in such far-reaching markets as Colorado, Texas, Florida, New York, New England, and Minnesota that often times required travel by airplane, the NWFL is planning a much more regional approach that will allow teams to travel by bus. Only with something like this you really can't afford to do that. We are working on putting into place a more economically viable bus-league approach with no further than about eight hours driving distance.