The key things to keep in mind when marketing to libraries is an understanding of how they make their purchasing decisions. Traditionally, it's been difficult for small publishers to get reviewed in the traditional trade magazines like Publisher's Weekly , Library Journal and Booklist, not to mention The New York Times Book Review and other equally prestigious publications. But new review resources are being created in print as well as electronically and that gives a small publisher a new avenue to generate those important reviews and recommendations. So, take a look at some of these other resources as a way to garner reviews on your titles. My favorite one is The Midwest Book Review that specializes in reviewing small press's titles.
Publishers can submit finished copies of their books for review when they are published.
Emailing of publicity releases is also encouraged. Individuals There are also numerous individuals who have created book review web sites and who write and post reviews. Here's one called Ed's Internet Book Review and there are hundreds of reviews at this site. Another site to look at is BookIdeas . Librarian's Sites BookBytes is a site that is maintained by a reviewer for Library Journal.