Tom Cartier believes his adversary is using its financial weight. However, Horwitz said his client is not playing bully. We're not out to hurt or steamroll anyone. Tom Cartier said. But there's more to it than that.
Principles can be costly, however.
On the other hand, he pointed out that it also would be expensive to change the name of his business. He would lose the benefit of years of advertising and numerous charitable donations made in the agency's name. A name change could cost the agency business, Jeannette said. Our business is a relationship business,'' he said. Jeannette fears customers might assume the agency was under new ownership if its name changed.