To shorten your headlines, eliminate adverbs and adjectives, save them for the ad copy where they can be justified. This will also help eliminate some of the sensationalism, making your headline more believable. Membership in ContentZone is free, effortless and non-exclusive. We serve ads to your site, and you make money - our payment structure is fiercely competitive. We offer additional affiliate programs to help earn you more money.
Effective headlines are easy to read.
When typesetting your headlines don't use flowery fonts, reverse type, all caps or italics. Many people find these difficult to read and will skip them entirely. Again, you don't have to believe me, look at your local newspaper. Chance are good they utilize a simple, easy to read type style such as Times Roman. Headlines that stir the emotions will make more sales.