Each item is posted online with an exact price. If the customer is buying packaged items, they can read the nutritional information right from the box. The software allows patrons to customize their shopping trip. If they are shopping for cans of soup, for example, they can order the computer to organize the soup selection by brand name, lowest price or content of fat, sodium or salt. Of course, mistakes in filling orders are bound to happen.
Few things are as personal as the exact way a person prefers their food.
But we are offering a satisfaction guarantee, and we will do what is necessary to correct any mistakes we make. The difficulty of getting everything just right was pointed up in a Dallas Morning News article that reviewed Kroger's online shopping program there. The Blue Bell was soup. The frozen quiche was defrosted. The store was out of the Caesar salad dressing.