Advertising 1 Advertising 1 Product Concept As a group, discuss and organize the information about your client's product concept. Follow the format below. As the client's agency you are not at liberty to change the client's product. You may make suggestions, but usually you will have to work with what you have. If you are dealing with a new product you will suggest what will be true about the mix.
Product discuss features, functions, uses, or results of use that differentiate the product.
Compare to competition.