Designing equitable boundaries often meant weeks of manual drawing and tweaking, tweaking and drawing, until they got it right. These detailers deliver samples and promotional material to doctors, hospitals, pharmacies, and clinics for large pharmaceuticals companies on a special project basis. Creating sales territories for an enterprise of this size and scope is an enormous undertaking, but it can be made considerably easier with the help of mapping software. PDI installed the Tactician Corporation's self-titled package about four years ago, and began seeing a big difference almost immediately.
Mapping software makes the whole process of creating sales territories very intuitive.
Mapping software has also proved to be good for business, she adds. In addition to designing sales territories, PDI uses Tactician for business development applications. We can tell our prospects precisely what their market share is now, how much we will be able to increase market share by creating this many territories, and how much it is going to cost. Other health-care industry firms use mapping software for site analysis and to target advertising and promotional campaigns. When you select a physician to provide services for you, you are not going to drive 30 miles to get that service.