Companies used to be self-contained, vertically oriented. This meant that they became dependent on each other. With the arrival of the Internet, corporate control has completely disappeared. Business today is about all kinds of companies participating to make something happen. Nobody knows anymore what the products will do and what the markets will be.
Markets define themselves.
You have to be able to react to them organically. Control is an illusion. I don't think that it ever existed, but now even the illusion is gone. As a result, we're experiencing the rebirth of intuition. In our society, we often don't want to admit that we know something if we don't know why we know it.