There are very few certain wins or sure things in this world. These are the things we do that are all upside and no downside, which some people are grateful to us for and appreciate, and no-one is annoyed about. I have never met anyone who is displeased by seeing someone recycling. When I was a representative of some students, I used recycling to generate a common context which I could use as an excuse to legitimately approach my constituents to find out their problems and answer their questions. I used to go around and collect their recyclables every fortnight.
Many people participate enthusiastically when given the chance to recycle their rubbish.
Saving a life. Some people are going to love you for it, and no-one is going to dislike you. Setting up a web site. Setting up your own web site nearly always puts you in a better position without leaving someone else worse off. It gives customers and interested parties another way of getting in touch and finding out information.