Quick-fix solutions do not work in this environment.
Piecemeal improvements are futile.
For a cooperative to succeed, it must build a foundation of highly effective people who are working toward a common mission and goal. Lasting results only come with effective people. The 7 Habits of Highly Effective People will teach participants to identify and eliminate behaviors that are keeping them from achieving superior results. Participants will learn to set goals and learn new ways of seeing, thinking, and acting so that they not only reach, but also actually surpass those goals. As diversification concerns come to the forefront, the electric cooperative director's ability to deliver a consistent and finely tuned message addressing the issues surrounding diversification is vital.