The pair purchased a local dry-cleaning business. We realized immediately that it was a whole lot more profitable to clean wedding gowns than it was to clean sweaters and pants. In fact, we even figured we would have had to clean about 400 shirts to make the same profit we could make on one wedding gown. I have so many different hats to wear all day long. I go from ironing a dress that's 50 years old to creating a website to reassuring a nervous bride that nothing bad will happen if she leaves her dress with us.
Problems arise, of course, over how to spend money.
On the positive side, it's also hard to pout and refuse to talk to your spouse when the business demands an immediate decision that can only be made together. It's the ultimate economic rationale for you to kiss and make up. Conant has plenty of wedding gown horror stories. I got an early morning call one Saturday from the father of the bride. The family cat urinated on the gown.