Emphasizes interpretation, not computation, from statistical analyses. BUAD820 and BUAD880. Product and Price Management 3 Integrates topics in product management and pricing strategy. Special emphasis is given to the use of conceptual frameworks and analytical methods that may be used to improve product and price decisions. The concepts and methods are applied to real-world case studies.
Individual inquiry is stressed.
BUAD 885 Marketing Channels 3 Analyzes marketing channels as social, economic and political systems. Strong emphasis placed on understanding the behavioral dimension of the channel relationship after focusing on the economic and structural aspects of retailing, wholesaling, and physical distribution. Governmental and other constraints on channel activities are also studied. Advertising Strategy 3 Intended for those with little or no prior experience in advertising. Intended to improve students' skills with respect to determining advertising strategy.