L et's say you're selling flower seeds. But you don't sell just any old flower seeds, you sell the best Night Blooming Jasmine seeds in Northern America. Well, first you need to get people to your site that are interested in Night Blooming Jasmine, or gardening in general. And then, you promise to add more secrets along with three packages of those special seeds, but only if they are ordered by a specific date. Something that is related to your product or service, that you are knowledable in.
People appreciate it and it works.
F or example, an accountant could give a tax tips newsletter. A service beurau could write an article about saving money on mailers. A graphic artist could write about the importance of a good, fluid design in marketing materials. N ewsletters not only give your customers information they want and appreciate, but it keeps you in their minds, and shows your 'expert status' in your field. Y our only expense is your time.