Online consumers are a growing group.
Many online consumers say that it is easier to shop online than go to stores.
Benefits of online shopping include not having to wait in lines and not being able to find what you are looking for. However, not all online users are online consumers. According to InfoWorld , sixty-four percent of online users are afraid of privacy breaches. They fear that companies can track their movements online. According to Advertising Age , twenty-eight percent of users said that they would shop online, but they are afraid of security breaches.