The Board of Directors, besides the owners, include four individuals. These four individuals are resource people. The Board meetings are held annually, usually in the spring. This is a private company and there are no elections for members of the Board. The company operates out of a renovated house, in Eastend, to produce a foot care product and soaps from natural plant derived ingredients, such as vitamin E, calendula oil, arnica oil, canola oil, cornstarch, etc.
Markets are predominantly in Canada.
Clinical studies have been completed on the product. The results of studies will assist the company with their marketing strategy in Canada and open the USA market. Entrepreneurship is demonstrated by residence of rural Saskatchewan. They are able and willing to take on the challenge to produce and market value added agricultural related products in a global economy. There is opportunity for job creation, in rural communities, and the related spin off effects, with these types of businesses.