Joanne says her mission is to teach businesses and institutions that women's reality is different from men's. According to Joanne, it is just as important to understand someone's body language as the words they're speaking. Male salespeople need to know that when women are nodding during a conversation, it is not about agreement. Nodding is a listening ritual that women use to acknowledge that they are listening to what you are saying. Conversely, Joanne says that women often misinterpret men's reactions.
Men use a devil's advocate form of speech.
If you float out an idea, they'll 'nuke' it to see if it stands up to that kind of treatment. Women will often take that personally, as opposed to recognizing it as a formula for testing. So you can see where both sides of the fence need to learn about the reality of each others' styles.