This was done to determine if bushfoods could benefit from a change in image. An industry strategy has also been explored to help with any changes in image and consequently, any changes in marketing direction. Developing the tactics to bring the industry strategy to life will occur over the next few months. However, there are steps which can be taken at once, to strengthen the future prospects of the bushfood industry. The overall outcome of the marketing research to date has been encouraging.
Native ingredients have considerable market potential if appropriate strategies are used.
There are at least some top class chefs and influential food writers who are enthusiastic about native foods and strongly believe in them. They see them as currently under-developed. There is a powerful top-down influence from these people on the food adoption trends followed by the broader market. Australians are eating out more, apart from fast food. These establishments are responding to the messages from the top chefs and food writers.