But, not necessarily. Don't forget the alternatives. Approach the station's news editor, not the on-air personality. Gangbusters, in other words, to make the news editor keep reading. Keep your phone call and release short.
Radio news is always short and to the point.
You should be, too. Forget trying to write the on-air radio script . All radio reporters and newsrooms have their own personal style. You can't match it, and there's no reason to try. Copyright 1997-2001 Communication Skills Institute.