Psychologist George Miller found years ago that only 7 pieces of information, such as digits of a telephone number, can be held easily in a person's mind for short term memory. Make sermons clearer and shorter. Make traffic patterns, instructions and signs obvious. Announce only what is of interest to everyone. A survey done by the Opinion Research Corporation found that fewer than half of employees rated their companies with favor when it came letting them know what was going on in the company.
Executives rate communication problems as their chief difficulty.
Tie communication to images. Research suggests that putting people in a good mood by telling them jokes helps them think through their problems with creativity. Communicate everything 5 different ways. Churches are taking more time to make decisions. They are being careful and taking the time to search for additional information.