I f the golf industry is feeling a bit tenuous this year, you'd never guess it by the racks of golf shirts and pants and reams of sweaters and jackets introduced at last week's PGA Merchandise Show. Whatever the strategy, the result was nonstop promises of new products and profits to come. New designs, more color and fabulous prints were the order of the day. At Lacoste, with Mari Goldberg now in charge of merchandising for both the men's and women's lines, the result is a cohesive collection that is functional on course but looks great off course as well. For women, that means flat-front pants in stretch twill that maintain their fit and offer performance.
Lower prices are also on the horizon.
That means giving the golf pro a better price. Knits are composed of rugby-inspired stripes and plaids with new collar and placket details. The system allows buyers to browse entire product lines, zoom in on product details, customize assortments by mixing and matching pieces online, and place and track orders. All they need is a computer with Internet browser software and Internet access. The LizGolf service team will provide a security password and user guide, as well as answer questions that may arise during initial installation.