Focus on theory and practice of campaigns in such areas as health, intercultural and international communication. Survey of communication and social psychological theories of persuasion. Examination of influence tactics and message design. Contexts of application include product advertising, propaganda campaigns, and health promotion. Exploration of health promotion campaigns as manifestations of cultural values and beliefs about sexuality, human relations, religion, morality, illness, and health.
Groups study of a special topic in communication.
May be repeated once for credit. In-depth examination at an upper division level of a special topic in Communication. Emphasis upon student participation in learning. May not be repeated for credit. May be repeated for credit up to 12 units.