He meant that the profitability of publishing projects that are explicitly about recovery has decreased. It will be more difficult, he thinks, to generate best-sellers on recovery. I have no idea whether this is true or not. It would not be reasonable, I think, to expect publishers or the popular press to treat recovery any differently than they have treated homelessness or domestic violence. The media is driven relentlessly to the next high-profile social problem.
Real change is too slow, too difficult, too frustrating and too painful to qualify as newsworthy.
Recovery is not about selling books. The Christian community has done nothing of any consequence in the last two generations to decrease the incidence of addiction and abuse. I am unable to point to a single denomination which can claim to have implemented prevention programs capable of significantly reducing the amount of addiction and abuse in its pews. There is absolutely no reason to think that the incidence of sexual abuse in the Christian community is decreasing. Nor is there any evidence to suggest that addiction in the Christian community is declining.