The Marketing faculty at UW-La Crosse considers the professional, personal, and educational development of marketing students to be their number one priority. All faculty members are advisers to marketing majors and to student organizations on campus. Students are encouraged to talk to their advisers often. The interaction of students and faculty plays an important part in the development of each individual's personal and professional skills. The Marketing department is dedicated to providing, for all majors, an in-depth understanding of marketing activity, in both domestic and international settings.
Graduates are prepared to enter a variety of marketing related positions upon graduation.
Students in this major are presented with opportunities to more fully develop and explore their specific marketing and career interests while progressing through their course work. The Marketing degree at UW-La Crosse requires a total of 24 hours of course work, beyond the Principles of Marketing level. Of the eight courses required, seven provide both breadth and depth of student understanding of the marketing function within world economies. The eighth course, the Senior Seminar, allows for students to more fully develop a personal research agenda in an area of marketing selected by the individual student. Marketing is a broad field with a variety of tasks involving the analysis, planning, implementation, and control of programs.