Importantly, it's these revenue restructuring opportunities that can allow startups to displace more established companies in leadership positions. Scale is incredibly important. A broader service offering can often accelerate revenue generation and create substantial barriers. Grinding away to make messages right from the outset saves millions, a huge contribution to value aggregation. The right deal can make a business.
Partners provide credibility, growth, and ultimately, a path to leadership.
Sometimes it pulls in contributors with specific skills from outside the company. In a similar fashion, it manages two additional services, Name Exchange and Technology Exchange. It helps accelerate the process of building revenue quickly. It directs the process of pulling together and consolidating other important assets, like marketing and business development. Like a venture firm, it has an equity stake and makes a long-term commitment to success.