In a nutshell Pamphlets, brochures, profiles and advertisements are the first line of communication between you and your potential clients - and first impressions count. It's not only what you say, but how you say it, that communicates with your readers. Everything, down to the paper you print on, carries a message. Writing and producing marketing material requires specialist expertise. We have the knowledge and experience to put your message into words your readers can relate to, and to work with designers to produce a total communication that says what you want to say.
Professional writers write good text.
Like designing a product or managing a business, writing marketing copy requires specialist skills. Some people think they can write their own marketing copy, because they know their organisation and their market. In one way they're right - and that's why Right Words works closely with the client in deciding what to say. But people who don't make words their business usually lack the skill and experience needed to strike the right tone and style. We do make words our business, and it shows.