The traditional way of proving this point has been to create a focus group to judge the ads. While this method has history to its advantage, there are many drawbacks, including expense, quality of the participants, and the enormous costs. That's a hard way to justify your million-dollar expense to your investors. Enter the world of online focus group research. The focus group logistics are cheaper online.
Opinions are honest.
In a room with 12 people, one dominant person can intimidate a room of cowards into his way of thinking. In an online focus group, each person can voice his or her own opinion in the comfort of their own home. Results are instant. Traditional focus group reports can take days to tabulate. Each member of an online focus groups can see the ads on his or her own computer, in their standard work or play environment, using a computer that is familiar to them in a surrounding that matches the one in which they would see the ad.