More than half comes from individuals. We distribute VHS copies either from Larnaka or through Arab Christian bookshops or by providing master tapes for 'closed' countries. Each program we make has a life that is split into three periods. The first period is when it is new. There is excitement about it.
People get it and use it widely.
In the first two years after the production of The Prodigal, more than 20,000 copies were distributed. Then comes the second period. Distribution drops, but it is still well used. Finally, only few tapes of that programme are distributed. When we are broadcasting the tapes on television, the number of repeat showings per year is limited.