Sifting through entries for this year's Digital Edge awards, judges found that advertisers consistently cited targeting and creative delivery as reasons why they pick online newspapers. A recent campaign by the Tribune's interactive edition offered all that to Jewel-Osco.
Online ads tout weekly specials and the grocer's new credit card.
They mirror print offers, so a dedicated ad producer has to track the campaign. Fixed banners on the site solicited e-mail addresses from users so they could get all of Jewel's specials. Users search by key word or food type. This branded recipe database joins Tribune's online Good Eating section. Conn. To provide a deeper understanding of the Go2orlando audience and identify more effective ways to increase results for advertisers, researchers analyzed registration files and found ways to enrich the data and enhance users' experience.