Radio sells everywhere. Radio is the only true mobile medium. Radio sells with intimacy. Radio stars in the theatre of the mind. Radio escapes advertising s clutter.
Radio is the uncluttered medium.
Radio advertising costs grew less than any other major form of advertising. Reach is nice, but frequency sells. Newspaper and TV are reach media - they reach varying numbers of people. Psychologists tell us that consumers need to be exposed to an advertising message at least three times before it begins to penetrate. Radio is the reach and frequency medium you can afford.