Chapter 3 Education Advertising Propaganda Indoctrination Thought Reform Focus of body of knowledge Many bodies of knowledge, based on scientific findings in various fields. Body of knowledge concerns product, competitors, how to sell and influence via legal persuasion. Body of knowledge centers on political persuasion of masses of people. Body of knowledge is explicitly designed to inculcate organizational values. Body of knowledge centers on changing people without their knowledge.
Exchange can occur, but communication generally one-sided.
Some exchange occurs, but communication generally one-sided. No exchange occurs, communication is one-sided. Change based on changing tides in world politics and on political need to promote the group, nation, or international organization. Change made through formal channels, via written suggestions to higher-ups. Takes authoritarian stance to persuade masses.