It's as rare on the web as a chick at a Primus show. Face it, most of what's on the web is just advertising or manipulation. People get enough of that on your radio station. Once people have done it a few times the novelty wears off. You have to type and think and stuff.
Nobody wants to do that.
The current web common wisdom is that nobody knows what's going to happen, that nobody understands it, and anyone who says they do is a charlatan. Keep believing that so your consultant can keep charging you while he catches up to 1999. And color me heretical, because here I go. Every investment banker from here to San Francisco is throwing billions of dollars at the Web. And there you are in your programming, marketing or management chair thinking about what record to add, or who to put in your auditorium test, or how to get that jock to do that remote on Sunday.