Communication techniques Communication skills are crucial to the successful activist.
Language communicates a message.
A clear message highlights the real issues. Focusing on the real issues with the right message to the right target affects the desired change. Recently, the Human Rights Campaign commissioned Washington, DC-based Lake Research to find out what language and issues stirred voters. This term is strongly negative for every group of voters, including most religious voters. The best message is that they are extremists who would go too far and would use politics to impose their views on others.