Training Usability Testing Marketing Overview Careers in marketing and public relations are not limited to writers and artists. Marketing managers develop the firm's detailed marketing strategy. Marketing managers work with advertising and promotion managers to best promote the firm's products and services and to attract potential users. Sales managers direct the firm's sales program. They assign sales territories and goals and establish training programs for their sales representatives.
Managers advise their sales representatives on ways to improve their sales performance.
Advertising managers oversee the account services, creative services, and media services departments. The account services department is managed by account executives who assess the need for advertising and, in advertising agencies, maintain the accounts of clients. The creative services department develops the subject matter and presentation of advertising. This department is supervised by a creative director, who oversees the copy chief and art director and their staffs. Promotion managers supervise staffs of promotion specialists.