One cannot be neutral to that which one values. The time, effort, and money you spend on behalf of someone you love are not sacrifices, but actions taken because his or her happiness is crucially important to your own. Those who argue that love demands self-denial must hold the bizarre belief that it makes no personal difference whether your loved one is healthy or sick, feels pleasure or pain, is alive or dead. Most people would agree that having sex with a person one despises is debased. Yet somehow, when the same underlying idea is applied to love, people consider it noble.
Love is far too precious to be offered indiscriminately.
It is above all in the area of love that egalitarianism ought to be repudiated. The nature of love places certain demands on those who wish to enjoy it. You must regard yourself as worthy of being loved.