Among them, they have seven shows this summer - but for details see our huge summer theater list Friday in our Summer Times supplement. Coleman expects it to prove a valuable service, providing the companies with Visa, Amex and Master Card use, data bases and audience demographics, all in the service of better marketing.
Marketing is key.
If all theater really comes down to real estate, marketing runs a close second. Oh, and let's not forget creativity. Yesterday we announced the nominations, spread this year over all 24 schools that entered. Meanwhile, I've already had a few perturbed phone calls about the nominations. After much fear that no one would support a good play by a major international playwright, PICT ended its three weekend run by drawing 844 customers, well over 80 percent of capacity.