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Most people see the role of recruiting as a relatively isolated one.
When you survey applicants, and ask them what they expect in a job, learning and growth in training are consistently listed in the top five reasons for accepting or remaining in a job. Unfortunately, outside applicants generally have no chance to find out about a company's training and learning programs because training departments fail to take an active role in outside PR, marketing and brand-building. The same may be true for compensation. Paying extremely well, but keeping it an internal secret, does little to inspire applications. It can spread the word in the general media in order to build the company's image as an employer that develops and rewards its people.