Once you have a few clients, and you keep them satisfied, they will be more likely to refer other potential clients to you. Although you really have no control over this, there are some things you can do to promote client referrals. First, ask your clients for referrals in casual conversation, as a formal request, or in a newsletter or other form of client communication. You might want to consider rewarding clients who refer other clients to you with a percentage off their next project for each referral they give you. Cold calling means to call people on the telephone and ask for their business.
Many people dislike cold calling, although it can be very effective.
They can be time consuming, too. Your success ion cold calling depends upon a number of factors, over which you have little or no control. Cold calling can be great if you have good people skills and enjoying calling on businesses. I would suggest combining cold calling with other marketing techniques. Starting a desktop publishing business and attracting client.