Domestic Violence Campaign Domestic Violence Awareness Campaign Rowan Regional Medical Center has started a domestic violence campaign designed to increase awareness and encourage victims to seek help. The campaign includes television and print advertising, underwriting of educational seminars for employees of agencies that counsel victims, and an internal program to help medical center managers and supervisors recognize the signs of domestic abuse.
Domestic violence takes a heavy toll, both in numbers of victims and the cost of healthcare.
In 1997, the Department of Justice reported that 37 percent of all women who sought care in hospital emergency rooms for violence-related injuries were injured by a current or former spouse, boyfriend, or girlfriend. The medical center has offered to provide assistance to local police and sheriff's departments that want additional training for officers and investigators. Rowan Regional also underwrites domestic abuse educational sessions for the personnel of agencies that assist domestic violence victims. For the first time, Rowan Regional advertising includes English and Spanish versions to reach Hispanic residents. Callers to the national number receive advice or referrals to agencies in their area.