Golfing all year round. Fast growing, vibrant, strong University influence. It's VERY laid-back. Since the city is almost entirely on a very flat plain, it's fairly compact for its population. People are friendly.
House prices are low, so is cost of living generally.
I wondered where all the people were. Easy and relatively cheap internet access. The weather is grotty. Not really cold in winter, but grey and rainy. Summers are often nice - long, dry and warm, but not really hot.