Readers rely on reviews to find out what books are going to be hot sellers for their next season. They order according to these reviews. Reviews in trade magazines are vital to your success in bookstore sales. When your distributor's sales reps meet with booksellers, they give each book a glance, at best. If the book buyer has heard about your book before the sales presentation, your book may get more than just a moment.
Repetition is the key.
Trade publications work on lead-times of three months or more. Once your book hits its publication date, most are no longer interested. Pre-Publication Media Kit Imagine the desk of a book editor. Their incoming mail for just ONE DAY can exceed 15 postal cartons of mail. You must also follow the rules.