The Boundaries of Promoting Legal Services Book by William E. Hornsby, Jr. Probably the most discussed topic on the LawMarketing Listserv is legal ethics. We marketers want to know whether we can use testimonials.
Partners inquire what rules govern a Web site.
Everyone wonders how far they can go without getting into trouble. It's as if we're lost on a mountain, trying to find our way out of the fog. Then out of the mists a figure emerges. Entering the discussion with good cheer and clear advice, it's Will Hornsby, staff counsel in the ABA's Division for Legal Services. Will is our sherpa.