A regular, systematic handling of a collection series increases the effectiveness of the collection. First, customers tend to respond to a regular and organized effort to solicit payment. Second, office procedures in a sign shop are more efficient if standard procedures exist for collection. Because retaining the goodwill of the customer can be important for potential future business, the collection of the money due must begin as a persuasive process. It begins as a gentle nudge or reminder.
Persuasion remains the primary emphasis through four of the six stages of the collection series.
The stronger approach of threats is reserved for the urgency and ultimatum stages. Just as in the fabrication or installation of signs, a sign shop owner should be willing to adapt its collection procedures. Not all customers are the same. Higher volume or long-standing customers are worth the increased risk of waiting longer for payment. New businesses that are new customers might require more attention sooner.