Share information with customers and prospects by having a website that is loaded with helpful data. More and more, this is becoming mandatory. Because customers are humans, observe birthdays and anniversaries. Constant communication should be your goal. If you find an article in the media that will help a customer, send a copy of the article to that customer.
Mixers are breeding grounds for human bonds.
Invest in phone equipment that makes your business sound friendly, easy to business with, easy to contact and quick to respond. Again, technology makes this easier than ever. Along with phone equipment, let customers know they can contact you by fax and e-mail. Design your physical layout for efficiency, clarity of signage, lighting, handicap accessibility and simplicity. Everything should be easy to find.