Retailers utilize the database as a sales tool to increase their transaction average.
Just as waiters at your favorite restaurant increase ticket averages by selling appetizers, desserts and after-dinner drinks, frontliners can be trained to increase their sales averages. Armed with our database, even trainees can appear to have expert product knowledge overnight. The increase in sales alone should make the database pay for itself. Price adjustments alone should make the database pay for itself. Publisher-direct promotions alone should make the database pay for itself.