Mass media ads are usually based on a concept , a technique borrowed by some web artists. Artists have long known that a balanced layout is pleasing to the eye. The visual and textual elements on the page should be combined to produce unity , where everything on the page comes together.
Movement produces an instant re-orientation of the eye.
Color is one of the artist's most effective and versatile tools in page design. Additionally, designers use contrast so that parts of a page are more noticeable. It is hard to define style and mood , but they can be unmistakable when you feel them. A page that looks good on your computer may look lousy on a different monitor. Click here to take the self-test for this chapter.