To restrict the use of e-commerce to the selling of consumer products is to ignore other very real benefits.
Many firms have websites that are based around their company brochure.
These days, even a basic web site should be looking to do more than provide basic information. They should be looking to develop existing customer relationships and offer an enhanced service. Reduced staff levels. Increased penetration of foreign markets. By encouraging your clients to return to your site you are increasing the likelihood that they will return time and time again.