So, present them with written material that entertains their sophisticated sense of design. Write your letters and brochures with lots of subheads and fill them with action verbs. Include real-life stories or testimonials. But don't allow them to read like hard-selling junk mail. Because they work and think on a different level than most people, they are often misunderstood.
Reds are forgetful and can be moody.
A visit with a Red can be the highlight of your week. If you are skilled enough in your sales to let them guide you to their issues, you can land a very valuable client. Since they're too busy creating to look for second opinions, you'll also have a very loyal client, one who can inspire you to improve your strategies and reach beyond your normal boundaries. His passion is helping marketers use their personal credibility to achieve higher levels of professional success. He is an author of The World's Best Wave Marketing Letters and Marketing Your Credibility .