Motivation builds on itself from race to race. Just as a strong finish can spark a team, a poor showing at Daytona can be a setback to a team's hopes at the beginning of the season. The guys have been waiting months to show what they can do at Daytona. It pulls at them more mentally because of all the distractions. Intuitively, we all want to perform well under any circumstance.
Racers are racers they want to win.
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