Because everybody has to act according to your rules. We consumers become losers. Human is a creative animal. Even in a totalitarian society where you are punished for being smart, people sing and dance. They write novels and poems even if that costs them money, freedom, or even their lives.
Nothing can stop the show business.
It evolves to all technical changes. We don't need to protect those who adheres to the old business model. It only makes the business to lose its true creativity. I can eat a can of Kodak and puke a better movie. From movie Lola.