European respondents prefer an online transaction to a toll-free call. The slow trend toward increased acceptance of the web as a purchasing medium continues. This dropped to 3.4 in the Sixth survey and to 3.2 in the most recent survey.
Older respondents are also more cautious.
Dealing with a well-known vendor, lower prices, and better services are all factors that might persuade younger respondents to provide credit card information online. For this question, users were asked to rate their preference for dealing with different third parties for the set-up of an account that would complete financial transactions with online vendors for purchases made online. The vendors would handle shipments. Higher numbers indicate a greater preference for a third party. Younger respondents had more favorable impressions of all of the potential third parties listed than did older respondents.