He cites an example of one who becomes wrongly discouraged after performing a name search and coming up with a hit. It's a question of understanding the application of law. Somebody might determine that they're dead in the water when a professional might say no, not at all. An agent can determine the integrity of a mark before the application is filed. And when it comes to filing, don't delay, says Hewson.
Filing establishes a date from which a company is granted certain rights.
If a SOHO waits until he's got his business set up and then seeks to register trademark, he might discover that somebody else has already got that mark. The race goes to the swift, and for SOHOers who want to grab a website and compete in the digital arena, trademarks are indispensable. It can't be done. Back to the SOHO page .