I'll give you my conclusion at the end of this section. A Lexus IS300 comes whipping around the corner, spraying mud high. The crowd cheers. And then a 3-series BMW approaches. The crowd flees.
Photographers grab tripods and sprint up a slope.
Then you wonder what this commercial is saying. BMWs handle superbly. Neither has a significant handling edge. I'm surprised Toyota bought into this idea. Until this one, the Lexus IS300 commercials had centered mostly around the instrument cluster or taillight.