It's so easy to get caught up in the hype. If you're a new company in a new industry in a new medium, the hype often becomes your warrant, your justification for being. It might behoove you, though, to stop and think. Let's explore why. First, we'll look at the yes.
History is riddled with successful products that no one knew they needed at the time.
Hype is helpful in that it can get things built before the true need is felt. Wonderful changes in technology and consumer products can be realized and integrated into our lives before we even know we were missing them. We've seen hype revolutionize the Internet as thousands of companies tried out various business models and online products. We typically got to use most of the new products for free or very little. Now, some of these same companies are falling out of the sky.