Until now, it was not economically feasible to cater to the individual needs of each reader. The cost of printing many different editions is prohibitive. And no other news medium will be able to satisfy their needs better, because newspapers already offer the most diverse package of news and information available. Although these services are not generating huge profits, they will become a major source of revenue some day. In fact, a recent national survey of daily newspapers found that more than a third who have Web sites are now turning a profit from them.
Readers get access to information more quickly and efficiently.
Production and distribution costs for newspapers will decline substantially. And, more importantly, advertisers will be able to target their markets more effectively. This is the era of target marketing and market segmentation. Advertisers want to reach people who are good prospects for their products and services. They don t want to waste resources on those who are not good customers.