The fourth step is to start using the right words each and every day. Words are strong and influence how we act. Some people use language to describe the lives they lead. You can tell where people are going by listening to their language. Owners are busy.
Owners see what they can get from a situation.
Should means that you will very likely never do the action, unless you are forced to. And then, you won't do a good job at it. It is a frame of mind. Picture being swamped. In the past few years I have had the occasion to meet with people whose eyes glow from happiness, because they talk the talk of owners and act like owners.