From there we can begin to compare these with the mechanisms you have. These are the basic advertising methods and media that companies utilize to accomplish their advertising and marketing objectives. All of these are also things you can offer, the only difference is the process by which you go about it. There are several reasons for this. Let's look at the most common ones.
People are generally resistant to change.
The status quo is generally where people feel the safest. Business really hasn t changed much in the past zillion years. This is because, for the most part, what businesses have been doing all this time works. Only the brave risk takers are willing to try something new in the hopes they can find something that works even better. All rights reserved.