Clearly identify the target audience and the objectives of the Web site. The navigational interface should be consistent, intuitive and logical. Graphics should be optimized appropriately and as much as possible without losing their visual quality. Meta tags should be formulated and used appropriately to increase ranking with Internet Search Engines. Web site registration on a regular basis is important if you want your site to be found.
Nothing increases traffic more than good branding and effective marketing.
A good Web site should download fairly quickly regardless of the type of Internet connection or modem used by the visitor. The total weight of the page should be kept in check. A Web site should render nicely and be easily accessible to the majority of Internet surfers. Sustained marketing and promotion in the real world must support online identity. The Web site is not launched until the client is satisfied.