The key to making that tenth sale profitable is access to the right information, at the right time. Having an infrastructure that supports an efficient supply chain, while vital, is no longer enough. Retailers and wholesalers need to know what is bought when, where and, if possible, by whom and why. They need to monitor the impact of promotions and markdowns, the influence of trends, weather, and events, and even the role played by changing demographics and lifestyles. Once they know the answers they need to act upon them.
Efficient processes are the key to business survival.
Access to information is the key to business success.