The impact of information and its importance to the managerial functions of planning, organizing, and providing competitive intelligence, as well as competitive advantages, are explored. In this course, microeconomic theory is applied to analysis of the business firm. Principles from economics and business are developed and integrated, with emphasis on management decision-making and policy formulation. International Business Management MBA 7592 is an in-depth analysis of the nature of international business and the range of strategic decisions facing a firm. Research findings are reviewed which delineate options and the variables influencing decision outcomes.
Emphasis is on multinational corporations and comparative management approaches.
This course provides, in an intensive format, an analysis of the principles and practices of creative problem solving and decision-making for both corporations and public enterprises. The instruction gives insight into levels of creativity, styles of creativity, and creative processes and techniques. Each student participates in discovering ways to be creative and use new thinking processes in their workplace. Marketing Management MBA 7600 explores the synthesis of marketing policy into planning and implementation that integrates corporate purposes and goals. The strategic marketing process is followed to develop marketing systems and plans updated with current literature.