Marketing is about matching the needs of buyers and sellers so that both parties are satisfied with the exchange. In a modern economy the marketplace is much more complicated and sophisticated than the old market square. It is very often global in scope and involves everything from ice creams to petrochemical plants. The study of marketing includes the analysis of the market, development of products or services to meet customer demand, and the planning and implementation of a wide range of related operations including advertising, promotion, distribution, pricing and market research. Marketing management is managing the process that sellers, usually organisations, adopt in order to help them market their products and services.
Marketing management emphasises customer satisfaction.
The increase in international competition has led to a recognition of the vital need for marketing expertise in all areas of business, including non-profit organisations such as charities and the arts. We are the longest-established Marketing department amongst traditional UK universities. Marketing is a very wide-ranging discipline. Our intensive courses cover market research, new product development, market segmentation, product positioning, consumer behaviour, organisational buying behaviour, marketing strategy, retailing and advertising. At the end of your first year it is possible to design your own combined degree scheme and popular combined degrees include Marketing and Psychology, Marketing and Sociology, Marketing and Organisational Studies as well as Marketing and Law.