There's a tremendous sense of pressure leveraging that investment. Tournament week is the crescendo of six months of planning. There's so many things happening on different fronts. Lots of people coming in waves and overlapping - it's a multilayer hospitality experience. It really is frantic.
Every hour has an agenda to it.
The winning superintendents are selected from a Deere-sponsored writing contest that begins in February and lasts through April. The purpose of the morning event is to recognize the importance of the superintendent's role in golf, and perhaps enlighten the superintendents' employers in the process. The hospitality experience is one of the tremendous opportunities for us to leverage the event. I don't think we're different from anyone else. For everyone, depending on the business they're in, hospitality is important.