The Food Commission even found one breakfast cereal that had higher levels of added sugar than its non-organic counterparts. Soon it will be possible to live a normal organic-only lifestyle. Several cities boast organic supermarkets and London can claim a fully organic pub, which serves hemp lager. Keep it sweet Caroline Jeremy, of Whole Earth Foods, says the company's Organic Cola is a response to children who insist on sweet, fizzy drinks. Organic food can be about indulgence, says Caroline Jeremy Its sweetness derives not from sugar but Mexican agave cactus syrup and apple juice, while the caffeine is more subtle than that in most cola drinks.
People think of organic as healthy but it can be more indulgent with food like chocolate.
Egg on their face Some producers don't even bother going through these channels. The corollary of that is anything that's natural is safe, which is plainly not true. This is because they are grown in manure rather than synthetic fertilisers. But with a host of food scares fresh in our minds and widespread concern over genetically modified organisms, the pendulum of public opinion has swung purposefully back to traditional farming methods. Technology is changing faster than it's ever been and we need something reassuring to hold on to.