A Practical Guide for Fish Farmers Professor Susan Shaw 'Susan Shaw provides sound advice for the producer who has little or no experience of marketing. Dr Eric Edwards, The Shellfish Association of Great Britain 'Valuable reading for all fish farmers.' - Aquaculture and Fisheries Management Susan Shaw is Professor of Marketing at the University of Stirling. She is widely recognized as an international expert on the marketing of fish and fish products and is an excellent communicator and has been engaged as a consultant for many enterprises connected with fish farming.
Marketing is the key to success for any business and fish farming is no exception.
This is a highly competitive business and a working knowledge of marketing is essential in order to prosper under difficult conditions such as fluctuating exchange and interest rates and rapid increases in production. This manual sets out all the fish farmer needs to know - practically, readably, and concisely. Only the essential facts are included, attractively presented to help grasp the subject as quickly as possible, without spending unnecessary time or effort. Distribution Doing business with customers Exporting Handling the product Trade associations Index.