That is, in addition to potential formal alliances like that between Venture Law Group and Orrick Herrington, many large and mid-sized firms can informally refer matters to smaller firms and solo practitioners. Many firms have quality clients but they're conflicted out of certain matters. The key to establishing and maintaining those relationships is giving the other firm a confidence and integrity level that makes them sure you're not going to steal the client. The intense competition among law firms in recent years can be traced in large part to advances in technology. This progress affects not just the lawyers and the clients but marketing as well.
Online innovations mean smaller firms have new marketing outlets like Web sites.
The latest scanners and document control systems, for example, are priced well within any successful law firm's bottom line. Technology will continue to impact the delivery and quality of legal services, enhancing firms of any size. And it is clear that to survive in this increasingly demanding environment firms must remain committed to marketing as a way to combat the ever-increasing competition. We value your opinions about lexisONE and rely on them to please you . All rights reserved.