E.O. Johnson also uses the World Wide Web to reach its customer base in Minnesota, Iowa, about 40 counties in Wisconsin, and beyond. It's becoming a little more interactive, but the majority of the reason that we are on the Internet is that it's another sales tool. It's another reference. Right now, it's mostly used for information and contact purposes. The company's site includes an online brochure and links to the manufacturers of the products it sells.
People spend an awful lot of time moving things around.
We say, 'Let us come in and consult with you about where your paper is going, what it's costing you to move it around and paper management in general. Everything's lean and mean nowadays. We want to get the most bang for our buck. To do that, the company works with a local agency, Creative Communications, Johnson said. There are a number of things you get from using an agency.