To achieve the ultimate goal of reducing injuries and deaths resulting from aggressive driving, public awareness must be raised concerning enforcement efforts. Despite the number of drivers issued citations or arrested, the only people aware of this activity are usually the ones being arrested or receiving the citations. Most of the motoring public, some of whom are violating the law, are usually not aware that enforcement activities are taking place. This is why it is a good idea to publicize the enforcement effort to the maximum extent possible. When quality public information and education are conducted in concert with enforcement, awareness is heightened, voluntary compliance increases, and the deterrent effects are stronger.
Recognition leads to solutions.
This perception sends the message that a substantial risk exists of being cited, of being arrested, of paying a fine, of being injured while driving aggressively. As a result, more drivers are encouraged to comply with traffic laws. Voluntary compliance with traffic laws reduces motor vehicle crashes. In addition, the public awareness effort itself may also change attitudes and, in turn, lead to improved driving behaviors. The program should be outlined to the media, with an explanation of why the program is necessary, what the desired outcome is, and what method is being used to attain the program's goals.