Reduce your case to two or three main points. Rethink all of your exhibits. Use only the most important ones. Use word association, e.g. , dangerous, unreliable, not air worthy, unprotected, death machine. Use classical conditioning, e.g. , touch your tie or remove your glasses whenever you describe the horrific crash.
Government regulations are very important to jurors, especially ones related to testing.
Either explain why they didn't act or attach their lack of concern to the act. Stress that a company should never put profits before lives. Get the jury angry at the defendant. Refute the other side's position before they present their opening. Avoid boring exhibits and boring details.