You re fairly new to the company and he wants to give you an opportunity to work on the account. The product is an antacid for small children called Belly Buttons. Make sure that both advertisements fit the allotted time and have the characteristics expected in that medium. If there is a need for sound effects, make sure they are written into your script. Obvious differences in radio and TV approaches.
Radio ad is lively, but fairly straightforward.
Both ads use persuasive devices appropriately to sell the product. The script directions are clear, indicate voice, mood changes, sound effects, and camera directions. There are obvious differences in radio and television approaches. The radio ad is lively, but fairly straightforward. The TV ad depends heavily on the visual and the language is catchier .