From head office through multiple channels to market and beyond into the supply chain, the modern retailer is subject to more threats and opportunities than ever before. With fierce competition from both traditional retailers and new entrants, achieving and maintaining competitive advantage has never been tougher.
Retailers are subject to incredible change and fierce competition.
Converging industries are creating enormous pressure and new entrants are squeezing markets by seizing the opportunities new technology provides. They get you closer to your customers, enable you to provide better service and redefine communications and supplier interaction. Now more than ever retail companies are forced to compete on price and offer new goods and services faster than their competitors. To survive, they must secure long-term customer loyalty, fulfill customer expectations quickly and manage change with increased efficiency. It is estimated that retailers running a multi channel retail strategy are three times more likely to make a sale than those working with a store or website only, a reliable, scalable IT solution is therefore essential to enable long term growth and superior profitability.