Factual accuracy in a single story is no substitute for the total truth. A single story which is factually accurate can nonetheless be misleading. Editors have a responsibility for the tone and truth of the letters' column. A newspaper has an obligation to take all reasonable steps to ensure the truth of its statements.
Journalists describe society to itself.
They seek truth. In pursuance of these principles journalists commit themselves to ethical and professional standards. All members of the Australian Journalists Association engaged in gathering, transmitting, disseminating and commenting on news and information shall observe the following Code of Ethics in their professional activities. Therefore the Austrian Press Council appeals to all whose work or mission is to inform about and comment on current issues, to be conscious of their duty to truthfulness, purity and correctness. Continuing self-control is a good means of fulfilling this duty.