These are ideas that have inspired The Body Shop's approach to skin, hair, and body care. From the beginning, we have developed products to be easily understood, practical and interesting. Before I opened the first shop in 1976, I'd been around the world and seen how women in other cultures cared for themselves. They were using natural raw materials such as cocoa butter and pineapple to care for their skin. I found something very reassuring about ingredients that had been used safely by human beings for hundreds, even thousands of years.
People increasingly understand that their purchases are moral choices as well.
Customers want to know the whole story behind the product and The Body Shop has always fulfilled this want, not just on the product but on the campaigns too. This is why our products appeal to a mass market. Last September, The Body Shop invested in a turbine-powered wind farm as an alternative source of energy. If the wind farm generates the expected output, this will be equivalent to 4.35 million kWh per year. The refill service is offered by all shops internationally, except in the few countries where there are legal restrictions.