Sites that have had major privacy breaches or have been filed against at the FTC will be penalized until they clean up their act. Unlike privacy seals which are purchased by Web sites, Privacy Report Cards are an independent, objective and free service. You won't find that kind of information on privacy seal sites. The goal of Privacy Report Cards is to improve consumer trust and safety online in order to encourage the growth of ecommerce. If your customers trust you, they are more likely to return.
Privacy means business.
PerfectlyPrivate's mission is to help people keep their Internet activities private.