The learner will gain an understanding of the steps taken from the product concept stages through development of advertising campaigns and media selection. The learner will learn to create specific advertising materials for print, radio, television, and specialty media. The learner will gain some insight into his or her own personality with the emphasis on how this knowledge can be helpful in their future careers in marketing. The learner will be sensitized to the ethical and social considerations and responsibilities that advertisers and their agencies must accept if they are to be allowed to do business. Attendance and Assignments Be in class and have your assignments read or completed prior to class.
Late work is unacceptable.
200 grade points 2. 300 grade points 3. 500 grade points You will develop an advertising campaign for a product or company of your choice. You will write an advertising plan and will make an oral presentation of the plan near the end of the semester.