The weight begins to fall off, excitement builds and in four to six months the weight loss stops and six months later its all back on again. When we lose sight of the benefits we think that the price we have to pay for the change is too steep. Our original motivation for the change was too shallow or superficial. The crisis that precipitated the change has past. Many people over-estimate the strength of their personal resolve.
People fail to appreciate the importance of a buddy.
We adopted the change on impulse without counting the cost. We fail to use reward and punishment on ourselves. We seem to use re-enforcement to change ourselves and punishment to change other people. Our friends fail to give us the support that we need. On the average each friend or acquaintance is good for about one re- enforcement.