Marketing is not the art of finding clever ways to dispose of what you make.
Marketing is the art of creating genuine customer value.
It is the art of helping your customer become better off. The marketer's watchwords are quality, service and value. Philip Kotler For this edition of 'Spotlight' Philip Kotler offers editor Sarah Powell details of his background, publications and changing approaches to marketing. He is widely regarded as the world's leading authority on the strategic practice of marketing and was instrumental in transforming marketing into an academic discipline. Kotler's textbooks have sold over three million copies and have been translated into 20 languages.