As the Internet evolves, so do web sites. Initially sites were just high-tech billboards or online brochures. Now the tide has turned and content is king. Readers want information and knowledge in digestible bites. By generously empowering information and knowledge, your web site is building a relationship with the reader.
Good content is exciting, powerful, direct, humorous and informative.
Unfortunately they are gone forever. A powerful headline entices prospects to continue reading and gently leads them to your sales message. Then, tell them again. And keep telling them. People need to know the benefits and benefits sell.