Important, but not sexy, products. That is not easy for a nominally capitalized company in Slinger, Wis., to be able to do. Changing the world involves a big change in Genroco's world, too. It is a display of financial acrobatics worthy of an Olympic gymnast. This week, the spinoff, Video Propulsion Inc., began trying to find its market on the OTC Bulletin Board along with the redefined Genroco.
Market makers are hopeful.
He's decided to expedite his business plan. The business plan is to separate Video Propulsion's business of transmitting video data from Genroco's business of transmitting computer data. Genroco, founded in 1975, is a provider of high-performance controllers that retrieve data to a workstation from a central server. This so-called storage area network equipment is used by such major computer platform makers as Compaq, Silicon Graphics, Sun Microsystems and Fujitsu. Still, Genroco has struggled for profitability.