Customers demand anywhere, any time commerce, and the drive to reduce costs requires self-service applications on a wide range of devices.
New technology provides new customer channels.
Internet enabled mobile phones and a new generation of bluetooth equipped consumer electronics will provide new client devices and the opportunity for new commercial offerings. Two thirds of the mobile phones shipped in Europe in 2001 will be Internet enabled and will become a mandatory e-commerce channel, being up to 4 times more numerous than PCs in some territories. This combination of technology, business need and market availability will drive the evolution of what Gartner terms the Supranet which will bind the physical and electronic worlds together in a tightly integrated technical and economic framework. Following its success we will be running an even more comprehensive event in 2001 that will provide the breadth and depth of analysis that you need to develop a winning mobile e-business strategy. Who Should Attend Gartner conferences are organised as a series of parallel tracks allowing you to choose a customised agenda that matches your specific needs.