Men with standards want to look at classy women, women who don't give it all up immediately. Maxim is appealing to a readership which sees itself as more caddish than laddish - style counts. It's a more upmarket package. It seems that although Adam was, and continues to be, charmed by Eve, something was missing from his existence. Men needed other pastimes.
Maxim markets itself as The best thing to happen to men since women .
The features are sensationalised tales of manly bravado in exotic locations. The requisite South African flavour that separates the local edition from its international parent is provided in a chatty column, Mouth Park, by John Vlismas and a feature on South African serial killers. Another common claim of many men's publications. The publishers of Maxim are confident that their package is unique. Else, they'll be demanding a refund.