In some senses, you re asking people, both in the way they market themselves and in the way they do their jobs, to take some significant risks. Well, the message is that not taking the risk will probably get you fired sooner. Of course, that s a lovely intellectual argument. There s no such thing as getting distinction on the cheap. It costs dearly.
Project is an emotional event.
But your work is also your life. It s a signature of what you re about. So you say you re aiming to launch a movement with these books. Tell me what that s about. The whole idea here is about bringing passion and caring and commitment to work.