Software Hardware Website Design Business Opps. We are all aware of how important it is to secure our customers' purchase information from a technical perspective. We also know that it is important to alert our prospects to the technical security measures that we employ on our sites. But, the technical aspects of security are only a part of the prospects' current concerns.
Prospects are concerned about the security of their purchases from a business perspective as well.
They want to know that the company they order from today will be there tomorrow. Customers want to know that the order they are expecting to arrive next week will actually arrive, and not just end up as a line item in some bankruptcy document. Closures and layoffs will no doubt give prospective customers reasons to pause. By addressing the issue head on, of course. Don't beat around the bush with your prospects and hope they get the point.