It appears that some of the major record companies are now getting involved with the space in big ways. The Majors will be involved in anything that is profitable. In our business, the consumer is a music consultant for a production. The more music that gets put on the web for licensing, and the quicker the deal can get done, the better the situation for our consumer. Every time I turn on the radio, it seems that there are more dot-com ads than bricks and mortar ads.
People use what makes their job easier.
If using a dot-com allows them to license a song faster, easier and cheaper, they will use it. The beauty of the Internet is that it created a new way of commuting for the Independent community, a community that could not get the attention of major companies, major promoters, etc. It's a level playing field.