They're the first generation to grow up with the Internet as part of their daily lives. If you plan on specifically targeting this group with your Web site, you must treat the Web as any other marketing medium and communicate directly to them in a way that demonstrates you understand them. What works for adults won't necessarily cut it for today's kids and teenagers. It's important to remember that most teens are much more technically savvy by virtue of growing up surrounded by technology. Web site developers need to take note what works and doesn't work when trying to approach the Generation Y market.
Many sites targeted at teenagers do a good job of capturing the interest of teens.
With graphics and images at a minimum, this site loads relatively fast. According to the Web site, teens spend an average of 18 minutes on the site, which is three times longer than competing sites. This can be attributed to good, targeted content and ease of use. Sounds simple, but for some reason, some Web developers don't understand that simplicity works. There is a frames and non-frames version of the site making it fast and easy for anyone to use regardless of the Web browser used.