The slow speed of the Web encourages quick presentation of summary information. Bulleted copy, tables, and quick, clear offers make a lot of sense in this medium. Especially when you're catering to information seekers, make liberal use of this kind of page. Transmission of information has to be tied to cunning salesmanship or you're either in the wrong medium or operating the wrong kind of organization. Resist the temptation to intersperse lots of pretty pictures into your Fact Pages.
Pictures slow things down.
Also resist the temptation to create run-on lists. This improves overall use of page real-estate. Here's where you can present a lot of information. Write an essay. Illustrate it with pictures.