Web site than in Florence itself. From Distribution Chain to Communication Channel June 1996 Thanks to database and interactive communication technologies the Peapod interactive grocery shopping and delivery service brings together manufacturer, retailer, and customer together in ways that promise new benefits for all. Most forward-thinking companies recognize that marketing has entered a new era. This emerging technology tool has the potential to change relationship and database marketing forever. Tying CD-ROM in with a magazine is just the beginning, as KidSoft, Inc. has discovered.
Marketers use CD-ROM technology to strike a new value equation with customers.
Interactive kiosk technology is making it possible for the independently-owned Mi Amore pizza restaurant in Lompoc, CA to thrive, despite fierce competition from national chains. October 1995 Interactive technologies work best when they bring new benefits to the consumer and the marketer. Precision demand and relevance turn even the simplest concepts into winners. In the latest in a series of articles on interactive marketing, the authors demonstrate how effective use of the Internet changes the balance of benefits between customer and marketer. As activity in on-line marketing mounts, most attention is turned to public services.