It s possible to view many products in one sitting and to take advantage of online price comparisons available from some sites. Surfers can avoid dodgy salespeople shoving hardware down their throats. Items that are often difficult to find offline can usually be found quite easily online. It s easy to organise a regular account that can be updated and viewed regularly. Variety of payment methods.
Many customers dive straight for the search engine rather than browse.
This is not often the best idea because many search engines are not as sophisticated as they could be. Customers may not buy the final product online, instead using the online services as a research tool only. Delivery from online vendors can sometimes be inadequate. For example, some take no responsibility once the goods leave the warehouse. Often sites do not let you know when you will receive the goods.