Then, to satisfy my publisher's unreasonable desire for order out of chaos I had to pigeonhole the pieces under sundry headings in a seemingly logical but really quite capricious way, complete with sardonic notes and fitting observations. 1 was quite surprised to see that quite a few of the things 1 had predicted had come to pass. Thus, on 13th October 1995, I suggested Mr. Blair might live to regret some of his election promises, pointing out that ordinary marketers would go to jail if they made such outrageous and unsupportable claims about schools, hospitals, crime, sleaze and, the Robin Cook joke, our ethical foreign policy. These promises were rooted in a fantasy world where trained nurses and doctors, competent teachers and honest politicians could be conjured out of thin air. Too often advertisers, especially politicians, like to communicate what they think is the truth rather than the sordid facts.
Reality generally lets it down, though.
Actually, it's very close to my idea of a nightmare. This must surely be a perfect example of claims that should never have been made. As you survey the dry roast, soggy chips or overcooked chicken, you have to question Les Routiers' sanity. Willingness to test.