Despite what people tell you nobody really knows. Most statistics seem to have been created to prove whatever point someone needs to prove, but according to A.C. Nielsen there are roughly 12 million people in the U.S. actually using The Internet from their PCs mostly for e-mail. This explains at least partially what people are believed to be buying on The Internet. Despite the pervasive nature of travel services on the WEB these days few Internet sellers deliver any real value, meaning something that readily available online and nowhere else. That s one of its main purposes today mostly advertising for the computer industry.
Most Internet advertising is downright miserable, ineffective, and irritating.
Usually one associates an airline s identity with flying airplanes, not with pictures on a computer. There s important work to be done refining Internet-based travel products that do deliver value and integrate tightly into the way businesses and customers behave, ways to pay and account for those services, and ways to refine the advertising message before The Internet can bring anything approaching the benefits many people expect to travel. Library Copyright 1974 - 2001 by David J. Wardell. All Rights Reserved.