Demographic information about your Web site visitors is crucial. Although you can extrapolate some information from log files analysis, these questions cannot be answered except by asking the visitors themselves. Either by appealing to visitors' need to express opinions or by offering an incentive, you can rapidly gather data to help you improve your online presence. Interestingly, customers who feel that they contribute to your programs are more likely to remain loyal. By designing a brief nine-question survey and emailing an invitation to recent sales prospects, I was able to gather information about service satisfaction as well as brand loyalty, sample usage and general demographics.
Many advertisers now list their Web address as part of their advertisements.
This is a two-edged sword. Since most prospects have access to the Internet, they will not return bingo cards, so ad response rates may appear significantly lower than just a few years ago. With budgets that often reach into millions of dollars, Marketing professionals need a reliable method to prove program effectiveness so that they can focus their spending to increase return on investment. By implementing an online survey linked to your advertised product's Web page, you can find out what draws your visitors to the site. Additionally, you can also discover what prospects' needs are, what appealed to them about your advertising campaign and what other media sources they rely on.