If your customers deal with you on the phone, have voice mail or answering system that doesn't keep them on hold listening to music or commercial messages. Time is in your favor. If your business is new, customer loyalty is something in the future. It builds over time as customers have repeated experiences dealing with you. If business people don't do research before investing their time and money in an enterprise, it may not succeed.
Many new entrepreneurs jump into businesses without even knowing why.
Maybe the timing was right. Maybe they've just lost their job or can't put up with a difficult boss any longer. If you need to get something going right away, you just have to work that much harder and burn more midnight oil. But if you do your homework, you'll probably save money in the long run. You'll avoid going into a business that is wrong for your locale or overlooking problems that could wreck a business that's otherwise right.