AARC consults with private reviewers who review the market plan, the technology, and the likelihood for success. There is a thorough investigation into each company before AARC invests in it. Each company has to have a large potential market and must persistently promote their product. In bringing the session to a close, Mr. Zehnders provided a quick summary of the meeting and reminded everyone that federal purchasing is important because it can drive or change markets. He also repeated the need for people to persistently market their products to both the federal and private markets.
Persistence is the key.