Journalists and writers may make good content developers but copywriters too are in great demand. Business analysts and E-commerce managers are usually drawn from a management background. The more complex jobs call for higher degrees and work experience in the latest technologies. Employers, hardware and software vendors, colleges and universities and private training institutions offer continuing education. Technical or professional certification is a way to demonstrate a level of competency or quality in a particular field.
Professional certification offers a job-seeker competitive advantage.
Product vendors or software firms also offer certification and may require professionals who work with their products to be certified. Explosive growth in electronic commerce or doing business on the World Wide Web is one of the factors fuelling the demand for database administrators current on the latest technologies. Experience as a computer programmer or system analyst is also desirable. The Internet is thus becoming the harbinger of new jobs. However, general graduates or diploma holders may handle some less hi-tech jobs.