Assessment in this unit is based upon demonstrated mastery of technical and conceptual material. International Marketing Management 3 hrs. The key concepts of effective international marketing management are presented in this unit. Marketing issues central to contemporary decision making will be discussed. The marketing environment, pricing, distribution, product decisions, as well as topics in advertisement and public relations will be explored.
Emphasis is on lectures and discussion sessions.
Assessment in this unit is based upon demonstration of improved decision making by participants. Marketing to Asia and the Pacific Rim 3 hrs. This module provides critical information on the major political, economic and cultural differences between the United States and various Asian trading partners. Case studies and role playing focus on different strategies for achieving competitive advantage in trade relations. Assessment in this unit will be based upon performance in team problem solving assignments.