Before we get to that, let's first take a look at what NOT to do when creating or modifying your web site offering Accounting services. The most fundamental mistake made with CPA web sites is to evaluate things based solely on one's own views and opinions. There are a few basic factors here. The only purpose for all of these is to make your CPA firm attract more clients with less hardships, expenses and work. Consequently, do not create an image based on how YOU would like to see your firm seen by others.
Most sites are personal glorification sites, to put it bluntly.
Asserting one's own greatness and importance will not interest visitors and definitely not lead to many prospects. Whether the site pleases your eye or not is of much less importance than the effect it has on the visitors. Not evaluating your own expertise and level of skill honestely when it comes to marketing, web site planning and Internet marketing. If you think you know everything already, you can't learn anything. Jumping into creation without getting knowledge and correct information first.