Nationally recognized and award-winning writer George S. McQuade III reports on the PR industry. With Impact One of the most difficult things about media relations is getting news releases approved.
Root canals can be a pleasant experience by comparison.
The problem often starts with asking the wrong question when you submit the release for approval. If you ask people to review the words you've written, you've asked them for editing advice. Nothing wrong with that. Good writers appreciate good editing. The problem is that news release reviewers often bring their own agendas to their editing.