The course includes two major projects, a strategic audit and monitoring an FT rated company throughout the course. The course focuses heavily on press release writing and the integration of media relations in the broader business plan. How to write successfully for the media is taught from the perspective of the journalist and the public relations practitioner. Media Studies Media studies is taught by ex-broadcaster Mike Ungersma . He is also the principal lecturer on the Reporters and the Reported course.
Media studies comprises one term on the print industry and one term on broadcasting.
Work Placements Students on the course have two placements. These placements can be arranged by the student but are usually arranged by course tutor, Michael Smith. The course is assessed by continual assessment and by examination. The continual assessment takes the form of presentations, strategy documents, press releases etc. The exams take place after the Easter break.