With a solid business plan in hand and financial backing, take the Web plunge since time is of the essence to build your brand. If possible, make sure that someone on the management team has Internet experience, if not, hire a consultant to promote your Web site. Although it may be expensive initially, having a knowledgeable professional who can advise you on the tags and keywords on your site, your overall strategy and how to get listed with the major directories is invaluable. While selling over the Web sounds relatively simple, it is a lot harder than many think. Make sure you're prepared to provide excellent customer service, or your company's sales may reflect the lack of planning.
Human interaction is an extremely important element of a successful Web site.
If a customer encounters any problems or has questions, the ability to interact with a live service representative makes the online shopping experience much more productive. Since many consumers choose to shop on the Internet because it's a convenient, time-saving activity that they can control, keep the customer in mind. Make sure the site is easy to access and navigate and is visually appealing. Also, have a clear picture of what you want your site to reflect. Then, put your resources into building the business and the systems to support it.