Major industry segments that showed notable growth include Pharmaceuticals, government and organizations, automotive, direct response companies and retail. Computers and software, according to the study, still lead in online ad spending. Microsoft still holds the top spot in ad dollars spent online, while Yahoo reaped the highest gains from ad revenue. Excite Network follows Yahoo as the second-highest recipient of online ad revenue.
Retail is only ninth in online ad spending.
The report tracks about 300 top Web sites and over 400 industries.