Given these factors the day rate has effectively been reduced since the 1980s. Photographers are dismayed. Enter the World Wide Web. For the first time in the history of commerce this environment has the potential to be a truly global market. It is also a medium in which photography shines.
Photographs look good on a computer screen due to their luminescence.
Type, on the other hand, doesn t, as many of you reading this are realizing. In a global market this is not an advantage. As we all know photography is the universal language, as easily comprehensible in Beijing as it is in Birmingham Alabama or Birmingham England. The WWW offers to photographers the possibility of selling their work directly to the consumer for the first time. Imagine the possibilities.