If someone asks me to help them with their magazine advertising, I simply tell them that there are better people than me out there for offline marketing and they should see them instead. Having an ineffective web site that does not turn visitors into sales. Putting all your eggs in one basket. Trying one technique and thinking it will make you a fortune. You need to diversify your marketing efforts into different promotions to see which ones pull the most net profit, and then concentrate on those.
Most people break the link at some point and lose the sale.
The list just goes on and on. Thanks for letting me interview you, Corey.