Joint marketing opportunities. Packaging can allow the business to reduce marketing costs or start a new program one could not normally afford by joining with one or more businesses to conduct a marketing or advertising program. This strategy can be especially effective if the businesses involved have similar customers. Improved target marketing. Packaging can be an effective tool to tailor tourism and travel products for specific target markets.
Examples can be ski, sports, or theater weekends.
Good market research is needed so an appropriate mix of tourism and travel services will meet the needs and desires of a target group of customers. Greater holiday weekend business. Packaging can be used to highlight special holiday weekends by developing services appropriate to the theme of the weekend. New Year's, Valentine's Day, or Mother's Day are just a few of the holidays that can be used to develop special programs for parties, couples, or family gifts. Unique recurring events.