The Communication Process 4 Types of Formal Communication Informal Communication Nonverbal Communication Miscommunication Communication Barriers Effective Communication Techniques for Effective Communication Examples of Communication in Service Organizations Importance of Communication Effective communication is crucial to the success of any service organization. Service managers must be able to communicate effectively with both employees and customers. Customers are the most important characteristic to any business, so knowing how to communicate with the customer is very crucial to any service manager. Communication is used to give tasks, build cooperation, maximize performance and satisfaction, and avoiding and solving problems.
Most people usually rely on using words either orally or in written form to communicate with others.
The words that are exchanged do not have meaning. The Communication Process To understand the significance of communication as it pertains to interpersonal and organizational activity, service managers must have a basic understanding of the communication process and how it works. Horizontal communication takes place within an organization when peers, work groups, and other departments communicate with each other. Informal Communication Informal communication includes the grapevine and social gatherings. If rumors about the company are started from employees and reach the public, the rumors can be very damaging to the success and growth of a company.