Those who go to the travel section, for example, can read an article about renting a castle in Scotland, just in case they had that fancy. For its part, the shopping experience is pretty mundane. What's not cut and dried, however, is the cost. And despite rising sales and predictions of profitability at the end of next year, the luxury sector is particularly sensitive to economic downturns. I don't think it's an either-or situation.
People enjoy going to a shop.
They also enjoy shopping on the Web. You can't go to Bond Street or Madison Avenue or Beverly Hills every week anyway. Lydia Lee is a San Francisco writer.