The Corporation has mounted successful hostile takeovers of every world company worthy of acquisition. Whomever you used to work for, we probably own them. Initially, the site was merely a place for them to vent their work frustrations and laugh at their own lives. It kept us out of trouble. Not for long.
People react as if they're employees of the site.
In fact, Pierce and Berkowitz get lots of email from people pretending to work for the Corporation. People who meet electronically find ways to meet in person. But Gold admits that the Internet crowd can be tough. I got several emails in response to a column I did on 'butter. People thought I'd nailed a great opportunity.