But we all live in a real world. And there's money to be made here, and I assume pressure is on you from the network to make some of that money. Well, we are making money, and we have had demographic growth, and so we are selling our advertising for more money than we were before. But that's different from saying that we're number one or that we're even number two or number three. This broadcast has to have a certain level of viewer support in order to succeed.
People have to like it enough to watch it on a regular basis.
And if they do it, we'll succeed. We have added some resources. But you've got to remember, we're not doing all of the resource-intensive things that other stations do just to bring viewers. Well, you know what, we don't do that kind of story. We don't think that's a news story.