We provide superior products that are the direct result of consumers' requests and needs. Our goal is to serve the consumer of the future with the same commitment as our predecessors served the consumers of the past. Our wisdom is based on experience that has been passed down to our newest generation of Kao employees. These employees fully understand our commitment and dedication to the consumer. They understand that the basic thrust of business is not found in the bottom line.
Prosperity is a result of respect for the needs of the consumers.
The result of this concern for their welfare has promoted a corporate name that is synonymous with pride and accomplishment. For our company to reach greater heights, we must recognize the equality of all people. As we become more aware of inherent human dignity, we realize that there is no place in the corporate structure for spurious authority. There is no place for employer-employee vertical distinction, because there is neither a top nor a bottom. We must create a shared code of conduct and encourage a sense of unity among the entire work force.