Give it to someone. Customers want to go with a winner. Your excitement about your company and the services is more powerful than anything you say to the customer. If you're not already excited about what you do, find something to get excited about. Then radiate your excitement when you're around customers and prospects.
People buy from people they like.
Nothing is more powerful than building rapport and bonding with a client. Do whatever works for you, but make sure they like you. Arrogance is inexcusable. Get real familiar with the Mackay 66. 4. Do brain work, not hard work.