They are the most common poster type in use today. These figures refer to the percent of the market population that is reached by the poster campaign. 30-sheet posters typically measure approximately 12'x 25' and are primarily used to saturate a market in a short period of time, usually 30 to 60 days. They are dispersed throughout a market in quantity on high -volume primary and secondary arteries, making them the perfect Outdoor medium for an ad campaign targeted to a specific market or demographic. 30-sheet posters build broad reach and high frequency quickly.
Posters have the added benefit of being changed easily .
This is an important feature when considering the quick turnaround that is crucial for boards to be put up for product introductions or seasonal campaigns. Like Bulletins, posters' cost per thousand impressions is incredibly low. According to a recent media cost evaluation by AD WEEK magazine, Posters were found to have the least cost per thousand impressions for reaching men and women when compared to other major media. There is also another type of Bulletin known as a Rotary. It is produced the same as a Permanent Bulletin either though hand-painted or computer generated graphics, but it has one exception.