Perhaps, with the many different shows a venue and promoter present, there's some difficulty in getting information to their staff very far in advance. Usually, the problem goes away very soon. I didn't see as much advertising, promotion and news coverage for the engagement of Elvis-The Concert in my area as I thought there should be. Promotion is the responsibility of the promoter who represents the particular venue - his contractual obligation, his budget. We offer all the help, ideas, materials, support and encouragement that we possibly can.
Promoters can spend only so much on advertising and promotion.
Their budgets have to accommodate a great many shows that they handle throughout the year. Some see the ads and hear the radio commercials and simply dismiss the production as some sort of impersonator show or film festival. Often, a promoter's normal budget for advertising a show isn't as effective for our show as it is for others. Another aspect of promotion is news coverage. We, together with the promoters, do press releases, internet articles, press kits, promotional videos, etc., and we set up interviews with cast and production team members.