Quality is better than quantity. Do not be in a rush to fill your internet site with material. While it is important to continue adding material to your site to encourage repeat visitors, the quality of writing is what will keep them coming again and again. Articles which are not concise, cogent and well-crafted will not keep the attention of readers. Grammatical blunders, misspelled words, and other presentation errors that come from rushing undermine influence.
Presentation is always important.
Some bulletins are almost unreadable because the type is blurred, the print is faded, or the font is inappropriate. Some web sites are not well designed. Garish colors are chosen, which make the text almost unreadable. Generally, a light background and black text is most appropriate. Simple is better, and a consistent look is more appealing to the reader.