People often look to the ingredient label for health reasons perhaps to avoid substances they are allergic or sensitive to or as in the case of the celiac, those substances for which they have a malabsorption or for those persons with religious or cultural reasons. Many people are not aware that certain products claiming to be nondairy, such as some coffee whiteners, contain a milk derivative called caseinate, in this case used to whiten effectively.
People expect there to be no milk ingredients in products marketed as dairy substitutes.
But this issue has never been clear in the past. It is a particularly important concern for people with lactose intolerance and for persons with milk allergies. The nondairy label may lead consumers to think that caseinates are not milk-derived. Furthermore, it guides people away from even checking the label for milk-derived ingredients. Under the new rule, caseinates will now have to be identified as milk derivative in the ingredient statement when it's used in food that claim to be nondairy.