Argue that once a behavior is changed it may be easier to manage attitudes and conflicts. Other two use concepts almost impossible to define and measure. Don't think others will produce the same results. Need to avoid labeling person as abnormal. Critics believe that symptom substutition will occur.
Operant Conditioning Presents some reinforcer to reinforce desired behavior.
Use extinction to eliminate undesired behavior. Punishment may be used when another behavior is reinforced. Counterconditioning - 1. reconditioning by teaching new response to familiar situation. Two basic approaches to counterconditioning a. Systematic Desensitization - 3 stages First learn to relax Relax while think of anxiety producing situation. Relan in presence of situation.