He calls permission marketers farmers, while interrupters are hunters who go for the immediate kill. Agriculture wins big-time in the long run. Godin's many years in the business world helped him form his marketing strategy. In 1982, he graduated from Tufts University in Medford, Massachusetts, with degrees in computer science and philosophy, and received an MBA from Stanford University two years later. The key is to attach no strings.
People avoid buying books because of a lack of time.
In this case, they get it 45 seconds after asking. I've had 24,000 hits on the site in the past four weeks, and a huge number have clicked to buy it. The same principles can be applied to other products. Give people an incentive to contact you and start a dialogue, then upsell with the permission they give you. Every business has permission opportunities with customers.