Generalities or repetition of common knowledge drive intelligent readers away. Instead, describe specific aspects that will ring true with your target audience. Consumption in the technology industry is lead by intelligent people. Differentiate your solution from others . It's one thing to claim your product solves a problem.
Intelligent buyers shop the competition.
They try to differentiate between similar choices. Providing the differentiation for them saves them time, one of their most valuable resources. Cite credible, objective third-party evidence . Intelligent readers look for trustworthy evidence to substantiate claims by self-interested parties. Providing the evidence for them not only saves them time but also buys you credibility.