The Scenario Carey's Crafts in Watson Lake has been a small, tourist-oriented First Nation's craft sales outlet for seven years. Carey makes all of her own wares and sells them from a small kiosk and several other local gift shops in Central Yukon. Business has not been bad, but she decides that she would like to expand her market and increase sales. Further, since she really only sells merchandise during the tourist season, she would like to take advantage of the Internet to sell materials on a year-round basis. As mentioned, she makes all of her own product, so cost does not include labor charges.
Material costs stem from such products as hide, beads, thread and fur trimming.
While not flashy, her computer is functional and seems to do all she presently requires. She does have an existing Internet account. As a recommended minimum, Carey will need another computer, a printer and probably needs updated software to handle business transactions. Her present computer and printer will serve as a backup. Also, she will need a digital camera for taking pictures of her products for her online catalog.