That is something the wise and successful businessperson knows. The technology of 100 years ago was amazing at its time, but it still required the human connection. One hundred years from today we'll use technology that will make our latest MP3 files and miniature chips in cellular phones look like 12th century crossbows. The relationship that you have with the customer is what matters most. Yes, it is more important than the price.
Price can bring in a transaction.
It can work for a short time, but it is the long-term relationships that you establish that will keep customers coming back again and again. His company has focused on helping customers to feel comfortable to purchase not only books, but CDs, videos, gifts and now even furniture. The profits are in the picture and will come in the future. In the spirit of full disclosure, Dell Computer is a client of mine, and I'm seeing up close what they do right to get and retain customers. Dell computers are not always the cheapest computers.