Video can be a powerful communication tool if the strengths of the medium is fully utilised. Video can span from the microscopic to the infinities of outer space. . Video can create a mood and project an image. . The viewer absorbs the information better an quicker. .
People prefer video to typed pieces of paper. .
Video can educate, train, inform. Video can be used to keep record of special events. One on one sales meetings . Exhibitions or product launches. . Boardroom and conferences. .