In response to the mini-van example, we might not be able to teach consumers what they want. No single boat builder may be big enough to do that. Another panelist was strong on the concept of exhibiting concept boats at shows. All it takes is a piece of paper and a CAD system to make some drawings. Hiking is currently the Number 1 outdoor recreational activity, boating is Number 14.
Nobody picks up sailing as an older person.
You have to grow up with it. The cost issue is a big thing. Boats are still seen as a luxury. They are still not what most people are planning to do with their money. Their has never been an industry wide, national promote boating campaign.