The 1999 survey builds on earlier LMA studies in 1994 and 1996, and confirms a number of significant, positive changes. LMA's 1999 study of the 1,000 largest U.S. law firms reveals that roles and rewards for law firm marketing directors have grown dramatically since 1996. It also demonstrates that law firm marketing directors' roles and scope of influence are expanding within law firms. Compensation for marketing directors has grown in proportion to these changes. This is matched by a searchable online database of members that can be searched by name, city or chapter.
Information includes years of tenure, firm size, geographical location, and more.
The online member database is updated regularly. Plans are in place that will allow members to update their records using real-time technology via the web. Plans are also in place to give Chapter Web Sites access to national membership data directly from respective Chapter sites. This will provide members the most updated and comprehensive listing of their colleagues. Look for these last two mentioned features to be launched by the 4th quarter of 2001.