Power drive your ALT tags. Search engines cannot index the concept that an image transmits, but they can index the ALT tags attached to the image. ALT tags include the line of text that comes up before an image starts to load in. Don't overlook this important place to include additional keywords, and definitely do not waste this space with a trivial comment that may actually detract from the keywords that you have carefully embedded elsewhere on the webpage. Adjust HTML from page to page.
Most websites have multiple pages that cover different topics.
Be sure to adjust your Title tags, Meta tags, and text for each major section of your website. It is more likely that they will enter your site on the page that most closely matches their specific search query. Adjusting your HTML tags for each section of your site gives you the opportunity to create more roads into your website. When good design principles are followed this also increases the chances of your site coming up towards the top of the search engine rankings in related categories, as your individual pages should be more narrowly targeted than your home page. Some designers leap at the chance to draws high numbers of visitors to their site by including keywords that are commonly searched for, but have nothing to do with the designer's site.