When an incident occurs at your chapter, it is likely that reporters will want to find out more about it. To avoid speculation, hearsay, and a negative image caused by the press, there are several steps you can take to prepare for this encounter. The press kit should be a folder which contains the history of your organization and the situation, important phone numbers, and a list of positive things your organization has done in the recent past. Prepare short quotable passages. It is important to be brief so that you may avoid having your quotation altered or paraphrased to imply something other than what you directly meant.
Reporters love that phrase and search for it in every story.
Practice dealing with reporters. Have a colleague or friend role play with you. Try to determine the types of questions you may be asked and then answer them. Have the other person try to follow up on the answers you gave. Bad jokes are worse than none at all.