The user can build a map showing where these aggregated ICD-9 codes occur geographically. ArcView Business Analyst provides the data and ease of use that make product line planning more effective by geographically linking operational data to patient and provider location data. Areas that are underserved can be pinpointed. Marketing strategies and promotions can be more effectively targeted to the populations that would benefit from them through the use of ArcView Business Analyst. Health care organizations can use GIS to improve management practices.
Many health organizations employ sales personnel.
Business MAP PRO provides a fast and easy way to balance sales territories, track prospects, and perform limited market analysis. Using ArcView GIS, medical supplies and equipment can be visually located and inventoried. Linking the physical location and condition of equipment or supplies in a large facility or distributed medical campus is a powerful new management tool. GIS can enhance customer service for a health care provider. Using MapObjects IMS, dynamic maps that show the location of services are readily available over the Web.