The problem may be the product, and not the marketing. Use observational research to uncover a possible glitch in the ways consumers purchase, store or use your product. If the problem really is your marketing program, observational research can turn up a potential dissonance between the way a product is positioned and the way it is used in real life. I m looking for new product ideas. Observational research will help you find the holes in current product usage what people really like and don t like about the product they now use or the category, and what s at the top of their wish list.
Observational research can also generate authentic product modification ideas.
We d like to test a new product prototype. Observational research will show you how consumers react to a new product prototype in their normal, everyday circumstances. Findings will help guide future marketing and advertising efforts. We want our advertising to make a closer, more personal connection to our consumers. Observational research will turn up intimate, reality-based details and consumer reactions that can help your commercials, ads and web sites come alive for potential purchasers.