The company logo is a great fit for the company name. However, one suggestions is to lower the logo so that it is not right next to the top of the page. The website's look is very consistent with the company's targeted market. The use of images and graphics are well-thought out. The colors are stylish, yet appropriate.
Navigation bar is simple, yet stylish.
Animation is classy and not very distracting. Readability is good throughout except for the Guys page that can use some spacing between the text on each column so that they don't run right next to each other. Very innovative and professional-looking with an inviting appeal. Excellent overall impact. Content is good and appropriate for the purpose of the business.