Much like the video PSAs, the radio spots seek to increase awareness of two dramatic consequences of running red lights. Under Control is a 30-second spot that reiterates to drivers the importance of obeying traffic signals to keep traffic under control. No Turning Back is a 30-second spot that discusses how that rolling stop can easily turn into red light running in no time. Again, the enclosed cassette is for your reference only. Broadcast-quality tapes are available from the national campaign.
Radio stations prefer to, and can easily, add a tagline themselves.
Scripts of these spots are included at the end of this section. You may duplicate these scripts and give them to radio announcers to read on the air, adding your local tagline. The SRLR program includes several print PSAs, including two that directly relate to the radio and TV messages of driver stress and targeted enforcement. Body copy reinforces the image and money being adversely affected when a driver runs a red light and either crashes or receives a citation. The second print PSA supports the enforcement efforts with a photograph of a citation, accompanied by the headline.