We may reach our goals in a meager to moderate way. A revenue model tells us how the site makes money.
Revenue is generated by selling products or services to visitors.
Advertising Model - this is a common model used for high traffic Web sites. It includes selling banner ads, classified ads, sponsor ads, pop-up ads, etc. Revenue at Yahoo, Webcrawler, and Geocities is generated this way. Pay for Content Model - this is where visitors pay for viewing information. I also use this model with success on the International Association of Computer Professionals .