When prices are very low the response may be to send only top quality produce or in exceptional cases, not harvest the crop at all. Access to information on a number of different markets gives the producer the option to switch produce to the higher priced outlets. It is absolutely vital that this market news information is accurate and rapid. In practice the most important method of communication is the telephone but few farmers in developing countries have access to phones. As almost all growers have transistor radios the information is available to all.
Growers can respond to market opportunities by diverting produce from one market to another.
Ultimately, price differences between markets are reduced, which provides benefits to the consumer in terms of price stability and better continuity of supply. Locations of businesses 2. Main outlets serviced i.e. secondary wholesalers, street hawkers, shops, supermarkets, hotels, etc. Percentage sold by different outlets and typical consumer serviced. Recommendations of other businesses dealing in horticultural produce which have gained a good reputation for reliability and honesty with good management and a progressive and professional approach.