10 good reasons to put your catalogue online Greater sales at lower cost Electronic commerce allows traditional supply chains to be shortened dramatically. There are many established examples where goods are shipped directly from the manufacturer to the end consumer, by-passing the traditional staging posts of wholesaler's warehouse, retailer's warehouse and retail outlet. Online Authorisation and Payment Online authorisation checks and credit control reduce the financial risk of a transaction.
Online payment reduces significantly the balance accounts receivables.
The Internet provides access to an on-line global marketplace, which operates on a 24 hour basis, with millions of customers and thousands of products and services. The customers computer screen becomes the shop window. Payments are being handled on line and delivered at the front door. Electronically, it's possible to make available far more merchandise, more economically, than is possible in a physical warehouse. The customer benefit is to being able to rapidly obtain the precise product that is required, without being limited to those currently in stock at local suppliers.