In business, the difference between phenomenal success and dismal failure is often tiny. As a percentage, it is almost always less than ten percent, and is regularly less than five percent. These people don't understand that one year of profit means little to the life or death of an organization. Among humans, the exceptions to the principle are almost always non-voluntary. States support themselves by theft.
Profit is one of the primary results of freedom.
It results when intelligence, knowledge, effort, and efficiency are combined with freedom of action. Unfair profits can be created by government regulations which block competition. In a free society profits are entirely the result of voluntary trades, nothing could be more fair. Profit is progress, and it helps to expand happiness. Benevolence is good, but altruism is evil because it requires sacrifice.