A study of the methods used by business firms and the public sector in recruitment, training, remuneration, and utilization of human resources. Extensive use of cases highlighting value choices and resulting consequences. Extensive use of case analysis. Senior standing in the department. F An introduction to the use, design and implementation of database management systems and their contribution to business.
Emphasis is placed upon marketing models and concepts utilized in management decision making.
Fundamental marketing techniques such as advertising, sales, promotion, fundraising, and journalism will be explored in relation to sports. Emphasis placed on development of selling responsibilities, time management, territory management, and interpersonal communication skills through role-plays. Course also includes analysis of the psychological basis of selling in both consumer and industrial markets. Analysis of retail strategy in merchandising, customer relations, and inventory control. Evaluation of retail site locations and store layouts.