Take the direct method. Tell the reader your main benefit. The indirect method teases the reader's curiosity. Questions draw readers into your copy and get them mentally involved with your offer. Announce a new development.
Nothing convinces prospects like the words of a satisfied customer.
We can begin to build interest if we have someone's attention. Interest is developed by giving a prospect the multiple benefits of what you have to offer that will positively affect their lives, or solve a problem for them. You build desire by making your offer irresistible. You know you have succeeded with a powerful and compelling offer when people feel badly if they don't order. It's up to you.