Develop that nice logo. Make it thematic. Sell the sizzle. Bullet your most notable educational accomplishments. Write a paragraph about your family, your practice duration, and community involvement.
People love to go the most experienced dentist in town.
If you are a new graduate, hide that fact. List your special high tech equipment. What's new and in the news, sells. Its the sizzle that comes with the steak. New technology, new breakthroughs, high tech equipment.