There are many ways. A pet breeder in a large city was struggling for several years-until he came up with a novel idea. Almost immediately, his sales rose more than 10 percent. The owner of a new home cleaning service was trying to attract clients. After two months of seminars, she was swamped with inquiries and clients.
Promotion often makes the crucial difference between business success and failure.
Customers or clients must know about a business or product line before they'll buy and they must have a reason to buy. You can take the conventional route to promotion and mount an elaborate media campaign, spending a considerable amount of money. Now, to be sure, conventional advertising is valuable. If your enterprise is large enough or if you're selling numerous product lines, you may find that a full-fledged media campaign is the most efficient and cost effective way to promote your business. If money is tight, however, or you're not sure you can amortize the heavy cost of a media campaign over a period of time, following is a assortment of low-cost techniques you can try.