Now you can spend more time managing your customer relationships rather than waiting months to determine if you have relationships to manage. The desktop version is likely used to solve database marketing applications for small to midsize companies or departmentalized solutions in large organizations that have established CRM initiatives. PinPoint Enterprise is for those companies who need to run transformation processes on large relational databases. The transformation services that get built using PinPoint can be saved and run when updates to the data are required. Best of all, the service can be performed by non-technical personnel who do not have to know the product or processes being performed.
PinPoint is cost effectively licensed on a per computer basis.
In all cases, PinPoint can be provided free of charge to those organizations who license household or business data from SRC, for use inside the PinPoint engine. Content owners and content users have selected PinPoint for its high performance, low cost of maintenance and its flexibility in solving a myriad of CRM and data warehousing issues. Users attest to its speed, reliability, accuracy and overall value. Decentralized, Thomson has its 54 papers throughout the U.S and Canada, electronically provide their complete subscription and advertiser databases to a centralized data server. The process requires less than two hours of CPU time and the result is an incredible wealth of detail about who subscribers and advertisers are and where more of them can be found.