We will have to examine methods of selling our services to a much broader constituency. Our services include education, with the possible development of distance learning. Our services include research. We must make ourselves relevant to industry. Our services include patient care.
Most academic centres have unique clinics.
These clinics can be developed and enhanced. In their enhanced form, they will add value to teaching, and to resource development, in addition to raising the profile of the Division of Dermatology within the university and within society. We must be able to market these focused patient services. Many faculty members do not understand that they are in the middle of a revolution. This revolution in both health care and university funding is truly profound.