Tips and Strategies for Hiring Marketing Professionals Tips and Strategies for Hiring Marketing Professionals By Terri Robinson Hiring the right marketing professional can mean the difference between sinking and survival to your business. Sales usually involves tactics and logistics, and involves the prospects actual decision-making process. Marketing is everything you do to find and position the prospect's for a sale to get them to that decision-making point.
Marketing is more strategy than tactics.
Short periods of employment. Titles that don t reflect growth. Many start-up companies use titles that don t reflect the true responsibilities held by the employee. Or perhaps they found after hiring that the person didn t have the expertise needed for the job, and so demoted him or her to a lesser job. A candidate that has moved from company to company with the same job title may be jumping ship just to get more money.