Apparently, the only people who miss the point are publishing executives. Some audiotex fans weather the incursion of new media stoically. Ga. Morris publishes 29 daily newspapers and maintains 21 audiotex systems, many of them popular. For a similar promotion at the Daily Post-Athenian, callers were encouraged to imitate the sound of a lonely male deer. It generated hundreds of calls to the newspapers and the store.
People know it's there and keep using it.
No one provides clear answers. Sometimes we don't. She expects the new job to force the paper to rethink some of its sales methods. We've gotten results, but we weren't realizing the potential. Some papers split off reps for new media from reps for the newspaper and reps for other products, even though this results in more than one newspaper salesperson participating in calls on advertisers.