3.0 Core values of York as a tourism destination. As the first part of the review process the core values have been reassessed. A further value reflects the way we do things - Committed to Partnership. The City is recognised as a high quality tourism destination that is continually enhancing its visitor experience, thereby encouraging people to want to come here and return. Tourism is managed so that the quality of life for residents and the enjoyment of York by visitors are enhanced.
Residents can appreciate the benefits of tourism in York and therefore give it their support.
Those engaged in the industry in York possess the means to understand and respond to national and international trends in their business, understand who their customers are and have the ability to respond to their needs. 5.0 Policy statements Policy statements have been formed under the four key project areas of the initiative. They include the following policies 5.1 Understanding the customer Monitor tourism trends. Research current non-visitors. 5.2 Customer-focused marketing Pursue marketing strategies that seek to increase the length of stay and spend of all visitors.