This person will work closely with other marketing, sales, applications engineering, and development team members. Must have a proven track-record for planning, implementing, documenting, and finishing complete projects. Position existing and future products to the embedded systems market Develop and manage development of code generation and rapid prototyping product marketing collateral materials. Develop and coordinate lead generation and promotional campaigns for MathWorks code generation and rapid prototyping products. This person will work closely with Sales, Marketing Communications, Market Development, and our Engineering organization.
Outside contact includes trade press and analysts, customers, and distributors.
MBA or equivalent experience desirable. The successful candidate must possess strong verbal and written communications skills, strong marketing and planning skills, and excellent customer interface skills. As a member of a focused marketing team, the candidate will also serve as a key point of contact for the business area. They will be responsible for training the internal staff about product features, capabilities, and benefits and communicating value across application and industry areas that it serves. The successful candidate must possess strong verbal and written communications skills, strong marketing and planning skills, and excellent customer interface skills.