This is the number one criteria - and a killer. Compare the leads from feature stories in your favorite magazines to the leads on most press releases - you'll see a noticeable difference. That's why you read one and not the other. This is the question that your potential sales prospects or strategic partners what to know. Don't let me guess or fill in the blanks - because I'll just click on to the next web site.
Nothing exists in a vacuum.
Good bye - I'm not a test pilot. The wrap up killer question - one that can stop any communication in its tracks. Take a look at what your company puts on its web site. We help technology-based businesses to map their competitive strategy onto their public relations program to directly support their sales and marketing. Our underlying sales diagnostic and marketing consulting capabilities help you to identify and sharpen your competitive distinction, and we leverage that understanding to reach your markets - sales prospects, potential employees, private investors and strategic partners.