Many people dream of turning something they love, such as an art form, into a living. Graphic designers are among the few professionals who manage to do just that. And because of the explosion of dot coms, designers who work with web sites are now among the hottest of commodities. Traditional graphic artists create print products such as packaging, promotional displays, marketing brochures, or books.
Many graphic designers work on the visual designs of annual reports and other corporate propaganda.
They also design the important logos for products and businesses. Increasingly, graphic designers are channeling their artistic talents into the lucrative and fast-evolving profession of web design. Web designers use a combination of technical know-how and design ability to create the snazzy sites on the World Wide Web. Freelance artists sell their skills and pitch their designs to advertising agencies, retailers, design firms, magazines, newspapers, and Internet companies. Freelancers must be versatile enough to be marketable to a wide variety of businesses and must also be shrewd businesspeople.