Ed collects birthdays from anywhere and everywhere, including books, magazines, newspapers, TV, radio, and of course the Internet. The site averages over 2,000 hits per day. The biggest challenge is keeping up with the new celebrities appearing on the horizon. Sometimes it's difficult to decide which of them are really going to be big stars, and which are one-hit wonders. Besides the lists of birthdays, the most popular features are the electronic greeting cards, the free e-mail, and the trivia quizzes.
People also enjoy the birthday coupons and the jokes.
Ed is especially proud of his extensive list of links to other birthday-related sites, including sports sites. It's really fun. Ed's birthday is August 10th, the same date as Herbert Hoover and Antonio Banderas.