The two measures of globalization are cross-border activity and technology that permits instantaneous communication. Another important force affecting international business is pluralism. As more products are available, it is harder to have superpowers. The centers of power are no longer supreme. This principle can be applied to countries as well as organizations.
High standards are necessary to retain customers and the develop new ones.
Another interesting idea that is illustrated in many partnerships today is that local collaboration can lead to more advantages internationally. Kanter, Rosabeth Moss. The central metaphor of the article is the croquet game in Alice in Wonderland. Like the croquet game, the business environment is very unstable with nothing remaining quite the same for long. Everything is in constant motion.