And by appointment Course Materials 1. This course addresses issues that are important to managers in firms marketing products and services in the international arena. The purpose of the course is to develop students' understanding of factors influencing both the international marketing environment and decisions that need to be made there. Active involvement in the classroom through participation such as case discussions is essential for students to derive maximum benefit from this course.
Punctual attendance is only the beginning of quality participation.
Beyond that, students should be prepared to actively discuss and respond to questions regarding the topic or case for the session. In case openings or subsequent comments, students will be evaluated primarily on the quality of participation. Involves level of insight, accuracy, and usefulness. Drives the discussion forward toward greater understanding or a solution to the problem. Uses the group's time effectively.