It started with manufacturing two products, Fevicol and pigment emulsions - two businesses which they are in even today. Over the years, business has slowly expanded and entered several segments. Today, Pidilite supplies organic pigments, industrial and textile resins and construction and paint chemicals to 3,000 industrial customers in various industries such as paints, plastics, ink, paper, automobiles, white goods and most mini industries. Over the next two years, earnings from branded products are to contribute 70 per cent to the company's turnover. The remaining 30 percent will be from the industrial products.
Plans are to become a leading supplier of art materials nationwide.
Working in that direction, a complete range of art materials including poster, oil and water colours and water colour tubes, etc., was introduced last year. Also, the Revisal brand which already ranks among the country's top 15 Indian brands, will now be valued. While some work has already been done on the valuation. Parekh prefers not to disclose any information till a due diligence is done. Pidilite plans to get the Fevicol brand valued by two organisation.