Mailing list companies and direct mail suppliers allow us to select specific ZIP codes and even certain neighborhoods for mailing. The reader has most likely purchased similar product offerings from us or a competitor in the past. Our products are visually oriented and conducive to impulse buying. Once the audience has been determined, your efforts should turn to creating a great piece. Many companies offer free design assistance and will lay out the piece for you.
Many businesses choose to prepare their mailing in-house.
Here is a list of tips to use when contemplating design and content. Just like ad layouts, don't cram the piece with too many products or ideas. Have one main theme per mailing. From holiday offerings to monthly specials, don't weaken your message with unrelated products or services. It doesn't have to be expensive, but a free offering always pulls in buyers.