When a community group requests a briefing, an agency should ascertain the group's interests and send appropriate, knowledgeable staff. Community groups may want a personalized presentation of a proposal in relation to their neighborhood. A briefing is usually a simple gathering held around a small table, in an office, or in a conference room. Alternatively, it is a conference call between appropriate people to discuss a particular issue. Agency representatives should be well-informed about the issues to be addressed, particularly as they affect the participants.
Participants ask questions.
The format should address their communications needs. Often, a briefing includes a presentation on a plan's status, followed by a discussion. Its design should facilitate communication between an agency and participants. Briefings reveal whether an agency is effectively communicating with stakeholders. Agencies get feedback on the effectiveness of their public involvement program.