Do not waste a reporter's time. Few journalists will care if you are hiring a temporary worker, or whether you bought a new modular furniture system. Make a list of story pitches that you can offer to your chosen media outlet. Brainstorm with your family, business partners or friends to help you come up with good stories about you and your business. Have a good angle.
Journalists always look for fresh, provocative story ideas.
Develop story angles that you yourself would want to read in a newspaper or watch on television. If you are a caterer, for example, one angle could be the increasing number of customers who wants catered food instead of going out to restaurants. If you are a home-based travel agent, you can pitch a story on the preferences of seniors when traveling abroad. Make your pitch. Your letter may start with a question or interesting fact about your business that could interest your target media's audience.