Do multiple checks of the customer's e-mail, phone numbers and addresses. If the home phone number can't be independently verified as registered to the name on the credit card, that's a tip-off to a potentially fraudulent transaction, experts say. Read the fine print Merchants can also help themselves by reading up on how contracts work between online store owners, banks and credit card companies, experts say. Good customer service is also a valuable tool, since a certain portion of any merchant's charge-back fees is due to disputed credit card charges, another expert said. The deck may be stacked against smaller merchants when it comes to protecting against fraud, but that's not going to keep them away from e-commerce.
Reeves expects the lower price to boost sales volumes.
That may even make the expected higher fraud levels palatable. Inc. All rights reserved. Inc. Content originally appearing in eWEEK Copyright 2001 Ziff Davis Media. All rights reserved. Ziff Davis Publishing Holdings Inc. ZDNet and Ziff Davis Media are no longer affiliated with each other.