I can come here at 4 in the morning. It's a good spot. But we had an ad agency that told us no one knew what 'schlep' meant. Friday is the busiest weekday here. The weekend stretches out ahead.
Folks have money in their pockets and they're feeling generous.
The store opens at 6 a.m., sort of. No one's turned away. If need be, the store can bake 36 dozen bagels every 20 minutes. Very good bagels. Mr. Ginsberg's bagel recipe came from, where else, New York.