On El Principe Square with its lush laurel trees, there is the Municipal Museum of Paintings and Sculpture, with important paintings by Ribera, B. Brueghel, Madrazo, Van Loo, etc., as well as a department especially dedicated to Canary painting. There is a magnificent view of the bay. On the way there are observation platforms with breathtaking views of the islands. It lies inland and is the most important town after Tenerife, the capital. It lies in Aguere valley among magnificent countryside.
Picturesque walks take the visitor through silent, straight streets with stately houses.
Its township includes the Bajamar area and Punta del Hidalgo, which are practically linked by El Arenal beach and form an important tourist centre with lovely natural pools on the edge of the sea. Near La Laguna, there is Mount Las Mercedes, which has splendid vegetation of laurel and pine trees as well as other Canary species. It is the centre of lovely La Orotava, a scenery of indescribable charm. From La Cuesta de la Villa, there is a splendid panorama of the valley and El Puerto de la Cruz. The place as a whole is a beautiful sight, with beautiful gardens, balconies and stately houses.