The same principles work here as in outdoor. It s what makes a good billboard creative graphics and the company name or a specific message. The extra piece is the animation. Screens range from 17 inches to 27 inches across. Branding is the primary goal of these 15-second video ads.
Promotions also appear in the ad slots.
News stations also run promotions for news stories that will appear later the same day. Ad content can change to target demographic groups. For instance, advertisers can target commuters in the early morning and other consumers later in the day. Exclusivity by product category can be negotiated. Advertisers are typically national brands.