The text does not write itself out because it constantly switches from association to idea to info to deduction to the next sentence, but because it disconnects and causes breaches in thinking, theoretical casualties and discontinuities. The goal is not profundity, but tension. Analysis does not try to make, but to break connections. The result is textual frictions, disagreements, misunderstandings, failed or successful pranks. Concepts which once kept each other at a distance now collide.
Media are a container with an unprecedented volume.
They seem to encompass the entire world. Media theory sets out on an expedition over the edge of the medial planet, quite aware that it is round. It turns out that media omnipotence can be denied by going extraterrestrial. We are here to go. The media are no primordial uncarved block - their surface reveals cracks and patterns, which are brought to light by the alien angle.