People will remember you for it. If you can't answer the above points - and KNOW what makes your product more unique than the competition, you won't be able to relay that to your market. Refine your marketing Define the needs of your market by listening to the customers and understanding what their needs are. Exceed your customers expectations and they'll be back and will refer you to others. Remember, those that have been referred to you, have been presold on your products.
People like to buy from friends.
The more involved you become with your community, the more friends you will make. I'm not talking about joining the local YMCA just to make business contacts either. Hard work and perseverance will eventually pay off as members of the community will remember you by your deeds and eventually will refer you to others that need your services. If you don't the available time to offer your community, there are other ways you could provide them with your services. Provide special discount cards to other businesses in your communities.