The site is logically arranged and provides clean access to information that is constantly changing. The site is searchable, to provide the user with a user-friendly way to locate data. The information at the site includes company information, coverage information, trends, survey results, marketing data, information on standards and forms, glossaries of terms, new software tools, highlights of leading trade publications and even book excerpts relating to property and casualty insurance from the industry's most prominent publishers. The Internet can provide forums such as interactive bulletin boards or real time chat rooms where information can be shared, questions can be asked and answered, and issues can be debated. The atmosphere on the Internet is generally a spirit of giving.
People like to share ideas, discuss industry issues and get fresh answers to problems.
If you have never experienced asking a question to a community of Internet users, you are in for an amazing experience. But you can bet that your competitor down the street is probably asking the questions or reading answers, too, so it is important to be involved in this community and to know what is going on. It's important to give as well as take in a community effort and to be willing to share. We're interested in the reach and the content. The database of insurance agencies on the site is about 52,000 according to Robert Stewart, Sr., one of the company's nine founders.