People I work with and my relatives are beginning to use the internet to hunt down long lost family members, share photos, and keep in touch with their families. When the majority of people using the internet were teenage computer nerds, the internet was a fad. When grandmothers started setting up web sites for the family album, that was the beginning of an institution. Be prepared for response. Have any promotional packets offered on your site ready to send out as soon as you receive a request.
People requesting information online expect a quick response.
Put your mailing address, phone, and fax on your home page. Visitors access your site from coffeehouses, libraries, work, and friends' computers. They may not always be able to place orders or download information online. Use the signature as your business card online. If you are set up to take credit cards, use the site to sell books.