So practice, look, learn, listen, read, question, experiment. There's more to learning a song than working out the chords, solos and lyrics. Know what the songs you play are about, and play something to enhance or create the right mood and tell the story. You already have the tools at your disposal to create the mood, and make each song unique. Use your effects and techniques to advantage.
Obvious effects are good for short periods, subtle effects are good for long periods.
These can be very effective when used occasionally and briefly, otherwise they can become tiring to listen to. If you set your effects so you can only just tell they're on, you can use them for a long time to add subtle textures to your music. Blaming makes every one of them worse for you. Every one of these situations is solveable with a positive and philosophical attitude. If your thing is originals, you can skip this one.