Superior product information. A dozen roses for missed deliveries is a nice touch. The Learning Center is probably the best part of the website. Roll-over function to show different angles of each jewelry item is great. A fresh breeze - this site is really blue and cool.
Related items are cool, drawing users deeper into the site.
If there were a category for this impertinence, Bvlgari would score at 10. Hope this time they get it right.