When it comes to advertising your business on the internet, it' s not enough to have a graphic designer make some fancy images and put them on a web page. Be esthetically appealing Provide clear and easy to follow structure Incorporate products and services naturally Fail at any one of these areas and the web site stands a very likely chance of doing the same. That statement may be true in the movies but in the real world you need to do more than just build a web site to generate sales. If people can't find your site, it doesn't matter how fast it loads or how appealing it looks or how it's structured. People have to find your web site before they can view your products or services.
People go to a search engine to find what they're looking for on the internet.
I dare say you came to this site by way of a search query. To answer the above 2 questions, you need to understand how search engines perform a search. They search their data base. They look for a Meta tag with descriptors. They look at the words in the title of the page.