It should be obvious that the Internet is changing commerce. To be successful, an enterprise must embrace the change with new business models that incorporate online transactions as a complement to and refinement of traditional methods. The profitable front of the growth curve has always been frought with uncertainty. Fortunately, in uncertainty is the seed for growth.
Nobody knows for sure.
With this data, we can make our best scenario plan to incorporate ecommerce applications into our operations as it makes fundamental business sense. First, it's purified and maximized price elasticity in every industry it's touched. From auctioning to margin-cutting, the online commercial world has proven that price is indeed king. One way to understand how ecommerce is affecting and will continue to affect business, in four phases, is by loosely relating its development to marketing's 4Ps. The first move online with electronic brochures and catalogues to give potential buyers some information about products and services available offline.