There are foreign marketplaces, the broadcast rights, video releases and so much more. All of these are taken into consideration and attribute to healthier budgets. But nonetheless, the box office success of a movie is still what gets the most attention every Monday, being scrutinized by studio executives. As we know today however, these numbers can be very misleading and do not necessarily say anything about the overall success of a movie. They are overrated, as Gene Simmons correctly observes.
Most people just go to movies they want to go, because it is a movie they want to see.
Behind that process is the idea that at any given weekend, most people can go to see one movie only. Inevitably you come out at a time when other pictures come out as well, and you compete for viewers. Sometimes that movie wins, the other time, it s another one. Again, Simmons offers an eloquent and compelling comparison. You can compare it to horse races for example, he starts.