New in 1996, everything is fresh and unique, but don't let that fool you.
Motorcycles are in our blood.
Irv and Patty have spent the past 25 years building their stores into some of the most progressive businesses around. Patty grew up in the business, graduated from college, and joined Irv in his dealership. After selling hundreds of bikes out of their stores in Waukon, IA they were drawn by several of their customers into the La Crosse, WI area. Putting together a team of super employees, they hit the ground running in 1996, in Onalaska, to serve the La Crosse area. The Onalaska store is a beautifully designed reflection of Harley-Davidson's heritage.