If used correctly, these simple, short quotes can give a lot of credibility to your advertising, and give a huge boost to your sales figures, too. It made my shoes look like new. Ed, Shoe Wearer. But those don't hold much weight. And I'll tell you why.
Powerful testimonials have certain elements in common.
They are specific. They are verifiable. They are impressive. They are specific. Endorsements and testimonials that are convincing are specific to the experience of the customer.