But remember where we are. MOMA is forgiven. Once inside the body of the site, however, we are confronted with a cool gray background and links in image format. No fat graphics here, however. All the images, including those of the interior of the Museum, are reduced to a bare minimum consistent with maintaining quality.
Navigation is a snap due to the descriptive nature of the links within the site.
The site was constructed by what seems to be a cast of thousands . It has quite deservedly won a list of awards as long as one's arm. For a first-rate example of subtly forceful site design and architecture, visit this site. It analyzed human interaction in terms of three ego states - Adult, Parent and Child. We have long believed that doing business on the Web is about incremental transactions.