There is no reader for this course. Grades will be based on an assessment of student performance in five general areas. Students are expected to have read and participate in discussions of current marketing topics as presented daily in The Wall Street Journal and other readings as assigned. Specific areas of interest will be determined by the class as a whole, based on course projects, providing students with a focus for their daily readings. Group project topics will be selected by individual groups.
Group work requires the support of every group member to develop outstanding results.
The need for full cooperation is exacerbated by the short time of the course and our daily responsibilities. Students will be asked to evaluate their group members. While this evaluation is necessary, it has been my experience that peer evaluations seldom are in agreement about any individual group member. The fact that this is a graduate seminar of adult students lessens the likelihood of any major problems in this area. Each project will be presented to the class for discussion.