Includes publications, management and human resource communication, employee relations, promotional events and campaigns, and on-line communications. Through a combination of message and process development, discussion of best practices, hands-on production experience, and reflective evaluation, this course will address the multiple roles of the communication professional in the New Media environment. This course is recommended as your 10th or 11th course. Register for BCOM511 the following semester to collect and analyze your data. 3 Considers various methodologies useful in applied research for both profit and non-profit organizations, including interpretation and evaluation techniques.
Emphasis is on techniques of research design and reporting.
This course supports MBC final projects. Explores the literature of creativity, the study of creative persons and their contributions to society, and the process by which creative ideas are produced and communicated. Active participation in strategies for actualizing the creative potential of individuals and groups is an essential part of the course. Presents appropriate application of promotion strategies for the consumer, sales force and retail-trade categories. Case studies are used to assess program feasibility and cost effectiveness and to explore trends in promotional marketing.