LfP's Alert systems are automatically generated from the Content Base. In this case not only does it generate classified indexes and Item Files but it also creates email Alerts - as often as the client requires. Alerts like these are an essential part of online marketing for publishers, says Newman. They help build a dialogue between publisher and web site visitor and they enable publishers to gather email addresses. Most important, however, they 'pull' visitors to a site.
Many publishers believe their big marketing challenge is to attract visitors.
In fact the key to success is to ensure that people who visit a site come back to it time and time again. That's why Alerts are absolutely essential.