By determining which companies have made provisions for these changing realities, you can get a feeling for which exchanges have a possibility to succeed. A Real Business Some of the exchanges have been nebulous, to put it kindly, about how they will turn a profit. This strategy stems from the entrepreneur's desire not to reveal too much about their business plans. Exchanges aren't for every transaction. An exchange serves customers and sellers dealing in an undifferentiated product that is purchased frequently and almost exclusively on the basis of price.
Execution is the key to any business.
No matter how good your concept, if you cannot execute on your plan, you are dead. The execution record of exchanges, to put it charitably, is mixed. A few execute well most of the time, a lot of them execute at a mediocre level and a very few execute excellently consistently. Next to execution, having a measurable benefit is probably the most important attribute of a successful exchange. You have to offer something quantifiable, such as, bottom line savings.