Capital is like water. It doesn't flow uphill against the gravity of competitive advantage. That's what the rest of the book it about. They still operate in a three-dimensional universe of being rather than becoming. Notions of a real-time business and of an organizational life cycle are not widely held or used.
Organizational culture is what holds everything together.
That's hardly new. What's fresh and exciting is how Moore ties culture, and its values, to the stage of its products in the adoption lifecycle.