This becomes the user's online version of his actual 'drive around town', and it doesn't include searching through yellow pages and directories when the neighborhood has what the user wants to buy. The Affinity Model Affinity marketing takes the affiliate thought of click here to go to Amazon or Barnes and Noble to the next step. In this world, multiple vendors make their products available through massive shopping portals or gangs of independent site links. These affiliate sites create an affinity network, putting buying opportunities in contextual environments, where consumers are more predisposed to purchase or buy on impulse. But it's still not perfect.
Many consumers remain wary of, or dissatisfied with, the online buying experience.
Affinity stores remain disruptive to the user experience. They are cluttered with hundreds, even thousands of irrelevant items. The buying experience and products are many pages and multiple clicks removed from the context. To Affinity and Beyond Unlike established programs that 'bounce' the shopper out to another site to buy, Pop2it's technology keeps the user within their original content site. In contrast to banner ads or pop-ups, Pop2it's shoplets appear only at the user's command using our sophisticated display options.