TrailBreaker s solution brings to iCommerce, said Trevor Stout, president and CEO of iCommerce. The addition of TrailBreaker s technology will enable SMBs to better understand and serve their customers, which will help them to generate more sales. TrailBreaker s data gathering and analysis solution helps merchants optimize the effectiveness of their Web sites by providing insights into the behaviors and motivations of visitors and customers.
Information is gathered through pages viewed, paths taken, products clicked on and purchases made.
We have always focused on helping merchants convert more browsers to buyers, said Noah Eckhouse, CEO of Trailbreaker. The addition of our conversion and analytics platform to an already robust iCommerce solution will allow SMBs to gain higher ROI, a better understanding of the effectiveness of their Web channel and increased revenue. Eckhouse will join the iCommerce team as vice president of corporate development. By enabling merchants to determine what is driving visitor behavior, TrailBreaker s solution helps them create even more targeted and compelling online experiences, said Rick Foster, CTO of iCommerce. The end result is that merchants will now be able to convert a significant percentage of online visitors to buyers, which also means a significant increase in revenue.