Most service businesses claim to be innovative and creative.
If employee creativity and brain power was a visible commodity, we would actually see how weak we are in our ability to harness the potential that exists in our organizations. Managers are taught to excel at finance, cost accounting, marketing, operations, human resources, and so on. However, negotiation, innovation, public speaking and intuition are often left off the curriculum. Creativity for its own sake is not part of the business definition. Perhaps this quote by Bill Bernbach, one of the founders of DDB Worldwide says it best.