We all have different amounts of each of these. Bill Gates is long on the logical-mathematical side and Michael Jordan is long on the kinesthetic side. The same type of analysis needs to be done on your company. Be sure to look at the organization as a whole. Small companies need to resist the temptation to build a department or product line around an individual.
People come and go.
Define how you are unique. Make a long list of attributes and then be critical and pare the list down to the few truly unique and strong qualities. Your goal should be to define exactly who and what you are so that it can be ultimately represented by one word. This word will be your brand. It will represent the core attributes of your organization, product or service.