This will allow you to feed the reporter comments that speak directly to the article's crux. For example, a travel agent who knows a story's angle would offer different comments to a writer covering honeymoon destinations than one writing about business conventions. Offer sound bites . By offering reporters short, memorable quotes, you can almost guarantee your comments won't get chopped before the article goes to print. A word of advice - if a quote appears in print, don't use it again.
Reporters are interested in original material.
Practice your comments before the interview. This lets you add impact to statements that might otherwise sound drab. Rehearsing will help you rid your conversation of these energy-sappers. Answer more than you're asked . Even if they've done good research, reporters may not know all the right questions to ask.