That's where DAM comes into play. DAM is the secure management, storage, retrieval and distribution of digital assets. It also opens up new revenue opportunities for your clients by allowing content to be repurposed repeatedly for multiple distribution channels. A DAM solution is a key part of that quest. But DAM is a relatively new market, with little in the way of standards or competition.
Nobody offers a complete solution.
It's a market rife with integration opportunities. Artesia president and COO Scott Bowen paints a rosier picture. Also, CAP Ventures Inc. senior consultant Leonor Ciarlone says, B2B collaboration has opened up, especially with channel partners. With DAM, third parties can get access to content quickly, easily and securely. But integrators are expected to make access a reality.