Taiwan, too, is joining the black moss boycott. After an alert from the association, the Taiwan government recently announced that it would exclude facai from official functions. Hong Kong officials, however, have yet to respond to this initiative. For most campaigners, the line of attack is education, education and more education. The Worldwide Fund, for example, is drawing up media campaigns aimed at strategic audiences.
Misconceptions are certainly widespread.
The Conservancy Association is trying to nip problematic habits in the bud. It has launched a school program to get the message on facai to younger kids. We may have a better chance with their children. At the Worldwide Fund for Nature, conservation officer Noel Chan is even more gung-ho. That may seem overly optimistic.