But then, in sessions televised after the debates, some suddenly find God and convert to one candidate or another, saying the wishy-washy, milquetoast, noncommittal, fuzzy math, fuzzy language debates had mysteriously converted them. We could keep doing this over and over until Nov. 7, like musical chairs. Last guy to grab the Big Mo wins. Last guy to grab any MO wins. Last guy to make the big mistake loses.
Phrases tested in focus groups and with skin response devices are in.
The reason is consultants like Word Lab and dependency on other market research entities. Nobody will say anything. Therefore the voters see fairly similar candidates. It is a disservice to hide behind polls and tested words. Richard Rotman has been involved in nearly every aspect of public and investor relations in the U.S. and Canada.