Overview of general management principles. Topics include the evolution of management thought as well as the current emphasis on productivity. Traditional management functions of planning, decision-making, organizing, and controlling are studied. In addition, behavioral concepts are applied to motivation, leadership, work groups, and communication. Basic principles of marketing.
Emphasis is placed on consumer's role in marketing and on marketing environment.
The basic product, place, price, and promotion decisions are examined. Balance sheet and income statement accounts as well as statement of changes in financial position. Covers discussion and solution of more complex accounting problems in international as well as domestic accounting. Study of decision analysis, budgeting, variance analysis, and application of quantitative methods of decision-making and evaluation. An introduction to the accounting process and how it is used to provide information about an organization to those making organizational decisions.