If you're writing and designing your own newsletter, here are a few guidelines on getting the most out of your efforts. Have someone double check your articles for grammar, spelling, punctuation, syntax and clarity. HAVE A GOOD MIX Include photographs and art work in your newsletter.
Nothing is more boring than reading straight text.
The main object of your newsletter is that it gets read. Stay away from colored ink for text - newsletter articles look best in black or dark blue. Too much use of another color is distracting to the reader. Avoid red, green, blue, yellow, orange, etc. B e sure to read the selection of articles from our newsletter , The Write Stuff.