They opened the package, ate the chocolate truffles, nibbled at the fudge and then resealed it all and delivered it half eaten. This is not standard postal inspection. This avoided trouble with anyone wily enough to grab it first and then try to sell our own name back to us at a much higher price. And we've had success in it, but not without effort. The problem lies not in the chocolate or the data bases, but in the delivery.
Online customers expect immediate responses, rapid fulfillment and instant service.
When I receive e-mail, a response time longer than a day is unacceptable and more than a few hours can really upset our customer if the problem was serious. Between fast and faster, there is no middle ground. There is also no middle ground with fulfillment. Or we're bad, bad, bad and they want a refund because the goodies came without a note telling who sent them and Dad had to call all his children to find out. So it doesn't help us much when a shipper misses their own scheduled flight with our product.