Building a web site is like building a house in the middle of a desert. Most of the internet marketing solutions focus on generating traffic. We took a different approach. We believe that low customer conversion and retaintion rate are the key problems in Internet marketing. A key difference between the physical world and the cyber world is the diappearance of physical distance in the cyber world.
Internet users can easily jump from one web site to another in a few seconds.
It is much more difficult to convert visitors to customers and retain them in the long run. After one year of market research and technology development, we developed our first product, a thin-client based advertising and incentive management application. Powered by this application, the web site of our AdDollar TM Reward , an advertising supported customer incentive program, became alive at the end of February this year. Free2net was one of the few companies who had the capability to serve democraphically targeted ads to their subscribers. Since then, we have been continously improving our ad targeting and serving capability.