In order to help you, I have given some site references below. There are many things a company can do to make their site serve the user to its greatest potential. In marketing, there are two types of promotions, they are personal selling and non-personal selling. Non-personal selling is possible. Non-personal selling occurs on three levels, public relations, advertising, and sales promotions.
Public relations are things that are done to improve the company image.
As I wrote before, this is the strongest of the three levels. PR can make or break a company. On the site for Dairy Mart , they promote all kinds of local charities and organizations. Advertising is used to remind consumers about company products. Advertise your web page address everywhere possible.