Ripe fruit usually drops off the plant. After stirring, the juice should seep from the mass and can be diluted with water for a flavorful drink. Many people just eat the pulp, swallowing the seeds whole. Some clones are self fruitful. Purple and white clones generally pollinate each other.
Maypops enjoy well drained soils and a full to mostly sunny exposure.
As mentioned in the catalog, this species can be invasive and is best planted in areas where the rampant growth and runners aren't going to be a problem. Cover the rope-like roots and any blanched stem bases with soil, when planting. We often tie the rhizomes into a loop to fit in pots, there's no need to untie the roots. Brush piles, arbors or open ground can be covered fairly quickly. Maypops are tolerant of many soils and rarely need fertilizer.