Using these concepts in online writing makes the writing easier to understand and better holds readers' attention. Strive for lively prose, leaning on strong verbs and sharp nouns. Inject your writing with a distinctive voice to help differentiate it from the multitude of content on the Web. Try writing in a breezy style or with attitude. Conversational styles work particularly well on the Web.
Online audiences are more accepting of unconventional writing styles.
At the same time, don t forget that the traditional rules of writing apply online. Unfortunately, writing quality is inconsistent throughout most online news sites. Stories suffer from passive verbs, run-on sentences, mixed metaphors and cliches. This is a result of fast-paced new gathering, short staffing and inexperienced journalists. This is also a big mistake.