How To Use The Eight Basic Marketing Functions by Tom Egelhoff Small Town Marketing. The reason is that marketing encompasses many different parts of your business.
Most people think marketing falls in with advertising.
All advertising in a form of marketing but all marketing is much more than just advertising. In most small town businesses, you wear many hats. You are the marketing manager, sales manager, production manager, personnel manager, accountant, dispatcher and you probably sweep out the place at night. Whether you want to believe it or not, all of the above functions fall under the marketing umbrella. Before I cover the eight basic marketing functions, I need to add some duties that most people don't think fall under the marketing umbrella.