The rest comes from a diversified product lineup that includes private-label sweepstakes and ad serving technology. But in spite of L90's relative insulation from the problems of efficacy and branding afflicting banner advertising, the network's bottom line still took a hit from the larger decline in ad spending. By charging only when consumers click on an ad, make a purchase, or register for information, ValueClick arguably misses some opportunity to charge advertisers for Web ads' branding effects. While we're certainly pleased with our performance in these respects, we still have a great deal of work to do in terms of top-line revenue growth in this challenging environment. That's in spite of the problems with CPM pricing.
Many companies align themselves on the buy side, or the advertiser end of the business.
Part of this growth will come from shakeout in the industry, as several of our competitors continue to struggle and provide more opportunity for L90. But I am going to say we see a tremendous opportunity for L90. We believe that great businesses are built in bad times. Copyright 2001 INT Media Group, Incorporated All Rights Reserved.