Pharmaceutical companies depend on their sales force to build strong relationships with physicians.
The report stated that doctors generally don't trust sales reps and are increasingly not seeing them. Introduction Live or die on the strength of your strategic thinking Since the healthcare eLandscape is rapidly changing, healthcare digital strategies now need to address more than revenues, costs and profits. Only healthcare businesses with well-planned online strategies and marketing will survive in the future. The strategy and marketing must also be robust enough to stand out - and be flexible enough to evolve. Andree put together a great presentation for a recent InPharm Insights Event which is freely available to download here.