In the United States, newspapers are not allowed to own other local media. And instead of improvements to the print product, we are extending the print product's value and its reputation in the community to build an integrated local information distribution and advertising network. Technology and consumers. If newspapers were their parents' medium, then television belonged to the baby boom, and the Internet belongs to today's younger generation. We are stuck between the world we want and the world in which we operate.
Newspaper circulation remains strong in countries such as Japan, Norway, and Finland.
But circulation as a percentage of the population has steadily decreased in North America. And percentages in continental Europe range from break-even in Benelux countries to low penetration in southern countries. Most newspapers are stuck in a sort of neutral gear, wondering how they can match or exceed yesterday's profit margin. They are willing to give the consumer any discount, any game, any giveaway to keep them. In competitive markets, it is a free-market fight to the death.