The much touted 9 per day rental charge was quickly exposed as very much a starting price - charges vary according to demand. There are very few locations available but more to follow soon. If you book a flight with Expedia the follow on knows where you are going in the car-hire section. Restricted locations mostly airports for carhire and confusing code-speak may lead to confusion as to what you are getting and what is covered. System can tend to be a bit - Holiday Autos Discounts to book online and late deals.
Prices are fully inclusive of insurance.
They undertake to match any price offered by independent UK rental firms. Extra 10 discount if you are a former Holiday Autos clients. A package of free gifts is promised. You cannot book online at the moment. Very flash and slick site.