Client demands for Web versions of flyers and newsletters forced designers to think more creatively than ever before. Moving text was a tedious process of copy, paste, reformat, and repeat. Aaahhh, how we miss the good old days of last year. The era of converting documents has ended. Now clients start with a Web site, and want supporting materials to match.
Experienced clients have a comprehensive media plan that coordinates Web and print.
In both cases, the print version is a part of the finished product, instead of the source. Designers need to think about HTML and CMYK in parallel, not sequentially. Unfortunately, our tools haven't caught up with our clients. GoLive and Dreamweaver have no clue how to handle CMYK, much less imposition or trapping. Both tools are optimized for their own particular world, but neither has enough sophistication to cross over.