The key to market development and pricing is stability of production. Market development of jojoba oil during the past few years has been cautious due to uncertain supply caused by large yield fluctuations. This has restricted further demand for jojoba oil and curtailed product development. The unusually high yields obtained in North America over the past two years in conjunction with an almost non-existent marketing plan, has created a temporary oversupply, exacerbated by the fire sale of several growers who ceased operations. From comments made at the Conference it appears that only a few growers are actively engaged in the marketing and market development of jojoba oil and its products.
Many growers simply leave the sale of the seed or oil in the hands of their brokers.
In this range, Australia would be very competitive, even at present prices for oil. In Australia Australia is just recommencing the establishment of the jojoba industry based on the use of selected varieties which have a proven yield record. Until now there has been a restriction on planting due to a lack of 'mother' plants and it has only been possible to plant about 50 ha to date with the improved varieties. However, by next year there should be no restrictions on availability of planting material. As a result of these functions and the interest shown by the participants an 'Association' has been formed which aims to keep its members informed on developments in the industry.