You're here to do what's not been done before. Long the mantra of agency creative directors and art directors, it's the adage here. Because no amount of digital magic will turn a bad idea into a good one. It's the idea that counts. This is certainly true in advertising.
Great ideas sell products and build brands.
In the Advertising Sequence, we focus on giving you the tools to develop great ideas, to do what's not been done before. We build on fundamental principles, showing you how ideas are developed and transformed into powerful advertising. Our course in advertising design teaches you how to solve problems visually. In advertising media writing, you'll learn how to craft powerfully persuasive messages that motivate consumers and sell products. Our capstone course, advertising campaigns, allows you to plan and develop a comprehensive campaign for an actual product, competitively pitching the campaign alongside your fellow students.