The sports demographics are expanding, and this is what companies like Nike are aiming for. Tiger has just turned pro and has a good 20 to 40 years left in his career. All these attractive factors are what make this cub of the course so valuable. Many more companies have hopped on the sports athlete endorsement bandwagon. Here are just a few of these, as well as their multi-million dollar deals.
Players accuse owners of hiding money.
An in-depth look this money situation. When a reputable magazine like Sports Illustrated puts a sex bomb on their cover despite her limited professional success, it's evident that sex sells and nothing comes before the almighty dollar. Every week, Sports Illustrated gets you closer to the heart of sports, with spectacular action photography and in-depth coverage. Click here for more .