Analyze how each maintains interest in order to keep the audience coming back for more entertainment. Choose the funniest commercials and discuss what makes them funny. Look for examples of celebrity endorsement and discuss this style of advertising. Examples of commercials that are exceptionally good, funny, ridiculous, star endorsed, etc. Fads students may want to discuss are being thin, wearing baggy clothes, wearing clothes endorsing professional sports teams, wearing designer clothes, wearing beads and long hair, body piercing, tattooing, wearing hats, shaving heads, etc.
Fads occur because of our desire to be part of a group.
Students may examine their need for conformity as well as their desire for individuality. Discuss some of these ideas as they relate to student interests. View student clothing styles of the past and present and challenge students to design clothing for the future. Brainstorm ideas from present technology and developments that could have an effect upon future trends. Have students paint or print images on T-shirts or other clothing.