We'll also discuss how to use eZines and email marketing to multiply the impact of your web site. Focus - Nothing is more important on an InfoGuru web site than capturing the contact information of your visitors so that you can continue to market to them. I'll explain the subtle but simple things you can do to immediately get people to willingly give you their name and email address and have them practically begging to market your services to them. As a professional service business owner, nothing works better than letting people know what you know. It builds tremendous credibility and trust.
Nothing is more powerful than giving talks and writing articles.
You'll learn how to approach organizations and publications, how to present your topics and article ideas and how to leverage talks and articles into new clients. This is the number one technique I've used to promote my business over the past 15 years, and the core strategy of the InfoGuru Marketing Principle. You'll learn what to do and where to start. I'll share several very successful formulas that have enabled me to build my business on speaking and writing, while never running out of topics that people were eager to learn more about. When you understand and master these three, selling becomes a whole lot easier.