This can be done via the web, hence business intelligence. As Managing Director Jackie Baird explains, businesses can use the web to mine and manipulate data. With their 19 offices and 1300 employees across the country, Idea is able to complete both the technical and design side of a project. They can leverage their resources and provide a total package for their clients. Using resources from other offices, they can develop an integrated marketing campaign.
Idea can re-vamp a company s entire business strategy in terms of Internet strategy.
Many of Idea s offices specialize in technologies such as Java, SAP, and wireless. It is obvious that both Butler and Baird are enthusiastic about their work. As Butler says, I have a passion for it. It s exciting, always different, usually cutting edge. Baird nods in agreement.