We've indicated in the past that we believe the future of recruiting will rest in your ability to cultivate people-either by means of online discussions, chatrooms, interactive sites of interest, strategic alliances, or whatever. Microsoft is already there. It's working with ZDNet to create a model site. Their Career Explorer site is a potential masterpiece for drawing a crowd.
Employees are just that-employees.
They work because they must. They hope for a position they like and gain benefit from. They seek happiness in life as we all do. They have hopes and dreams, families and friends, a need for contact and support. Microsoft capitalizes on this knowledge.