Tell a story. People love stories and remember the details more vividly and longer than when given a simple description of what you do. If you have an unusual story that casts you as the hero, all the better. Professional Leadership - Present a thumbnail of your professional activities that show leadership such as bar president, committee chair, board of directors, member of a legislative committee, etc. If you don't have any of these, get some.
Leadership is an important earmark of success to most people.
If you are perceived as a leader, you are more likely to be perceived as being competent. Lectures and Publications - Mention the ones you are most proud of. This shouldn't be an exhaustive list. People admire people who lecture and publish. If you have not been active in this area, I advise you to get started.