Subscribe Ask the Editors Search Entire site Smallbiz Bookstore Msg. Today's booming economy offers you more choices than ever when it comes to investing in a franchise or business opportunity program. New franchise and business opportunity companies are springing up all the time. Selecting and investing in any business package has its challenges, but when checking out a new franchise or business opportunity, it's especially important to go slow.
New programs tend to offer fresh, exciting opportunities.
By definition, you're getting in on the ground floor when you buy into a new program. They look hip and impress investors with cutting-edge technology or the latest trends. They may target a valuable emerging market or appeal to a market segment that has great potential. These features can really get your entrepreneurial juices flowing, and the urge to jump into the deal may be almost too much to resist. The concept is unproven, and there may still be some expensive bugs in the system.