In this way, each retailer can also become a distributor. One part is making the sale, and another part is introducing this to other people, sales managers, and sales staff. Someone who has a large network can get initial sales plus sales of their entire network. When people catch on to what this two tier means, they will advertise for you, introducing you to the key players and getting affiliates for themselves. They are building their own affiliate network, while they are building yours.
Most people think affiliate networks are about hardware and software.
It's really about relationship building, making your affiliates and customers your close allies. You won't be able to do this as easily in a few years, and frankly few companies are doing a thing about it. In the two tier system, I am a merchant, building a network of people to refer and resell for me. I'm using all my tools for tracking, testing my ads, and I'm building up a customer list. I take all of that and give it to every one of my affiliates, I give them the ability to do the same thing.