They say that the way to a man s heart is through his stomach, but for most women, flowers are the path to romance. And since Valentine s day is the official day for romance, it is not surprising that it also happens to be the busiest day of the year for florists. Sending flowers is not reserved solely for your sweetheart. Times are changing. Romance is still celebrated in a big way on February 14th, but an increasing number of other consumers, including women, are sending valentine flowers to people other than sweethearts.
Flowers are a welcome gift for a friend, a relative or a co-worker.
And flowers aren t just for women. Men enjoy receiving flowers almost as much as women. We never think about valentine s Day without thinking of roses. And while red is the most popular, statistics show that the majority of women prefer other colors, from the salmon Sonia, to pinks and yellows. But men, who are the primary buyers, prefer red roses.