Public relations programs need to be part of the way we manage our programs, part of our everyday business. A public relations campaign rolled out when the school board is making budget cuts or you are faced with an uncomfortable situation is too late. It is part of the way 21st century media specialists do business. A good program and strong service are the best revenge. Strong programs and good service speak for themselves and will provide the best public relations mechanisms in existence.
Nothing beats good, prompt service.
The best collection, technology, online catalog or facilities,are meaningless without good service to teachers and students. The service we provide influences the success of our programs and ultimately student learning, a crucial factor in a era of accountability. Whether it's quick service when a teacher needs a new ink cartridge or helping teachers integrate technology into their curriculum, good service is essential. The student or teacher who needs assistance or information will not care if something doesn't work, if we are busy, or if it's inconvenient. Teachers want and expect technology savvy media specialists.