If data are not readily available, a practical method of data collection or measurement exists or can be created. You must be able to trust what the indicator shows. For example, a gas gauge that shows it is half full when it is really empty may cause you to run out of gas in an inconvenient place. In addition, indicators should be measured consistently over time, so that you have comparable data. Indicators must give you information while there is still time to act.
Many measurement tools highlight only community deficits.
They position the community to react to shortcomings without also focusing on assets that can and should be strengthened and enhanced. Creativity, both in the selection of indicators themselves and in the presentation of the indicators, will aid in their being noticed and used. Attractive to local media . The press publicizes them and uses them to monitor and analyze community trends.