They'll have their paper version and their website version. And they're looking for ways to recoup the money that they're spending with the website offerings. Small outfits may throw in the towel, but the big outfits are going way beyond their printed versions to keep things dynamic. Take Canoe, for example. It's so much more.
Newspapers are into new business and finding ways to give people the news in any form they want.
Some people are talking about a flexible, portable screen that they can carry under their arm. Charlebois has to keep his finger on the pulse, if the CNA is to fulfill its role as a trade and service organization for Canada's dailies. The current difficulties originating in the Asian market are having a domino effect, and Charlebois expects that Canadian papers will see the effects in their lineage reports. When there's a global crisis, companies are interdependent. As an association, the CNA is trying to get closer to the advertisers and the agencies.