Media Relations Notes What media relations can do Enhance knowledge and understanding. Extend the reach and increase the frequency of your message . Local exposure for yourself and for your program. Possible exposure on statewide or national level. Media pass information to target audiences.
Media act as filters.
They decide what s important. Media are in business for profit. You must build credibility and trust with media. Serving as a source of information for media is the number one goal . Develop a strategy Decide who is responsible for media contacts.