As I mentioned in the last newsletter, the Society executive board met several times in the fall to develop a strategic vision for the Society. The Society exists to serve its members, but with people and their organizations in a state of constant change, technology advancing, and marketplace uncertainties, we needed to go through this visioning process to determine how we could best serve you in the future. We spent an afternoon reflecting on the history of the Society and its members, noting legislative milestones, changes in membership makeup throughout the years, regulatory changes that have affected the profession, and the new and different services provided. Through this came the recognition of the need for constant introspection.
Hindsight leads to insight, which leads to action and finally to foresight.
This year's Annual Meeting will be a half-day meeting, followed by the Southwest Chapter Golf Tournament that afternoon. We then looked at what the Society and its members are facing today . These included the professional and social trends, current regulatory and political factors, organizational trends, the economic climate, and the needs of you, the customer. This process allowed us to identify the strengths, problems, opportunities and threats for the organization. We identified the quality people involved with the Society as one of its many strengths, along with its programs and responsiveness to members.