A better strategy is to provide business solutions that differentiate the product. Marketers build brands. Email can provide an efficient and effective way to acknowledge customers' requests. Customers will trust those companies that are attentive and responsive. The Internet allows businesses to build relationships with customers.
Relationships bring revenues.
The Internet is used to communicate customer value. Virtual selling is the application of information technology to bring all of the company's resources and capabilities to provide the customer with a complete solution to his or her unique requirements. The objective is to empower the salesperson to be an informed salesperson who virtually has the whole company's knowledge at his or her command and can provide total sales quality. The Internet has the power to re-intermediate, to provide the service the middleman used to provide. Electronic markets allow consumers to directly access manufacturers.