It demands information about me, about the book, about the industry, about mailing lists, about everything related to selling the book. I want to work in the woodpile or rebuild a bathroom. Nothing ever finishes when it should. PR is like this. Plans look wonderful but implementing them takes longer than even experienced practitioners envision.
Nothing ever seems to go quite right.
We just want the damn project to be done and out of here, but it won't go away. Maybe that's why I have taken to writing shorter plans as I grow older. What looks good on paper is never enough. Nothing teaches you more quickly how public relations is bound to culture than going to another country where you cannot speak the language. We vacationed in Paris where I have distant relatives.