Inc. Right now there are between 50 and 1,000 reporters who would like to interview you about the products your company sells. Some reporters would be willing to interview you as soon as next week.
Many people think reporters go out and beat the bushes for stories.
That doesn't happen much anymore. Television stations and newspapers face profit pressure just like every business. One way they keep costs down is by relying on companies like ours to help them come up with story ideas and find sources. For many media outlets, we play such an active role helping them create stories that we're viewed as an extension of their production staff. Over the last fifteen years we have gotten to know the news business inside and out.