We have tremendous success running ads in our Enews Monitor emails. But here's where email really shines. On the cost spectrum, low or no-cost services exist, but the downside is that all your emails will have some other brand's advertisement, and you don't know if your customer's emails are being shared with other companies. Alternatively, high-priced solutions will be totally customized to your brand. We find that most wineries are willing to pay for better branding and email privacy.
Many wineries start with a couple hundred names.
Other wineries have large lists that we clean then mail to. In both cases, we find that consumers want to receive email from wineries, and they pass these emails to their friends who also sign-up to email lists. Email newsletters are valued by consumers because, if done well, they provide access to information, and potentially, to wines that are not broadly distributed. Cross-selling and upselling works. Those of you selling wine online have the chance to place small production lots, large format bottles, and other gems online for access only club members.