In today's economy, your products and services must be specifically tailored to your customers if they are to succeed.
Localization is a step in that direction.
More than just a catchword, it is a process through which your offerings are integrated into the cultural and linguistic context of your market. By providing your customers and business associates with literature that is accurately written in their own language, you demonstrate a kind of professionalism and respect that will reflect favorably on your department or company.