I think that consumers need to continue on the track they have begun. More and more organizations are beginning to gain influence on political candidates. In today's society, millions of dollars are given away each year to politicians in order to influence their vote. Another way to increase the consumer competitiveness on Capitol Hill would be to continue grassroots efforts in congressional districts.
Politicians listen very closely to what their citizenry has to say.
Large efforts on the party of local groups may be able to influence a senator or representative to initiate a bill on their behalf. This is the same principle as donating money to campaigns, but it costs a lot less. Another way would be for the discontent doctors who oppose the AMA to form a new action group. If Sultz and Young's numbers are accurate, then there should be a large number of physicians who would be interested in voicing there own opinion. Not only would there be another viewpoint from physicians, but it would greatly weaken the AMA's lobbying power.