A newsletter with specialized content locks in your expertise. Newsletters work well when people must be educated about your products or services before they will buy from you. Establish credibility and overcome first-time buyer resistance. Save selling time. People who respond to your newsletter already know more about what you offer than someone coming in from other advertising.
Newsletters have pass-along value.
A good newsletter will be shared with an average of three other people. Draw readers to Web sites. A newsletter can advertise additional information available only at the Internet address, pulling in online traffic. Inc. All Rights Reserved.