Since the show is produced by 20th Century Fox, there's a belief in the industry that Buffy could be steered to the Fox network. There is also talk that ABC could be interested. And if that's not enough, then take it to somebody else. You've demonstrated you're not the kind of partner we should be doing business with. Traditionally, networks pay producers a licensing fee to air the shows they make.
Revenue generated from advertisers goes to the network.
Although Kellner wouldn't give specific figures, he estimated that the Buffy producers would see 50 per cent more money through his proposal than they're getting now under the licensing deal. He said he's never made such an offer to keep a show. Sandy Grushow, chairman of the Fox Television Entertainment Group, said Sunday it's possible that Buffy could end up on the Fox network, but it's his company's goal to reach a deal with the Warner Bros. Until Kellner's public negotiating stance on Saturday, the Warner Bros hadn't made any remotely fair offer, Grushow said. They have Mercedes.