External selective pressures force the Phallic memes to co-operate in protecting themselves. This memetic shield delimits the collective Phallic memes as a coherent whole, and thereby defines the meme-complex we call Phallus. The more power he thinks he has, the more power Phallus has over him. This inconsistency can only be solved by holding to a primitive belief system, named Ego. The meme of Ego makes its host blind for memetic reality, and thereby protects the illusion of individual power.
Irrational things happen whenever people investigate the human mind in the Phallic tradition.
Of course, the study of the human mind is just one of the many ways to satisfy the Phallic need to manipulate the material world. However, this evident conclusion dashes into Phallus' immune system. It makes a person feel afraid to 'loose control'. Phallus-hosts would rather live by a lie than giving up the illusion of individual power. Thus all kinds of ad hoc hypotheses are postulated, meant to save the notion of a central controlling consciousness.