Each country should thus export products in which it has a relative advantage and import those in which it has a relative disadvantage. National competitive advantage. The presence of raw materials is less important than the four factors listed. D. Opportunities for International Marketing 1. Many U.S. marketers are taking advantage of marketing opportunities throughout the world.
Opportunities are also available for any small entrepreneur.
Marketers of services can also find appropriate marketing opportunities in other nations. Country influences a. The political environment of your home country , the nation where you have your headquarters, can have a major effect. You should also understand the political environment of your host country , any nation where your market. Trade Agreements and Economic Integration a.