The additional traffic returned the extra rent money quickly and many times over. Now, here I am in the late 90s, planning my commercial website. The first thing on my agenda is creating a traffic jam at my site. I'm not creating fancy graphics, or something jumping across my home page, or my domain name. Because if I don't get traffic, all my fancy graphics and names plus my jumping-bean logos will be for naught.
Every company needs traffic for their website.
This is true even when the primary purpose of their site is to promote goodwill or customer service. Not every website needs retail traffic, of course. Some need traffic for professional services, such as an attorney or a massage therapist. Some need multiple kinds of traffic. Maybe they sell rubber stamps for personal and business use or sell both home and office furniture.