That always means they did not see what they expected to see. The advertising set up expectations. Maybe the store looked ho-hum. Maybe the prices were not perceived to be exciting. Note the list of questions in the October-November 1999 article, they are key questions to ask after any event.
Most women begin to dream about and plan their homes when they are children.
Buying furniture is always a mega-event. That's table stakes today. Everyone has a price guarantee. Furniture values are the greatest in history, and everyone is very competitive. You can teach salespeople dozens and dozens of methods and techniques, but addressing a woman's three greatest fears about furniture shopping will immediately pay off more than anything else you can teach.