The company supplied Brereton with a sample test tube. I had to take a razor blade to make a mock-up. This type of label application is a sign of things to come, says Brereton, who has sold labels for 18 years. It's creating great opportunities for thermal labels during the FDA approval process. New technologies are creating label opportunities in other markets as well.
Many organizations use labels while converting paper documents to electronic solutions.
For example, the San Francisco Police Department had 10 years of bookings and fingerprints on index cards, according to Brereton. He recently provided the department with 1 million bar coded labels that the department scans into a computer. Paul Hendrix, customer services manager at distributorship Hudson Integrated Products Inc., Stow, Ohio, agrees. Hendrix says clients have become more interested in labels that are later put through thermal printers in the client's shop. For example, a food service might ask for labels that include product information but can have the price printed later.