According to the company, the new name was chosen in recognition of Interim's transformation from a traditional staffing organization to one entering a new era as a human capital management company. We have broken new ground in advancing this model over the last 18 months. We are just making it official. Branding consultant Landor Inc., based in New York City, devised the name. So it goes, as companies re-brand themselves and try to position themselves through corporate identity.
Names change to fit the changeable nature of the staffing industry and the demographics it serves.
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