The vocabulary suits the writer, subject, and audience. The meaning of specialized vocabulary is defined or can be determined by context. Attempts at colorful language often come close to the mark, but may seem overdone or out of place. Specialized vocabulary is sometimes used without sufficient explanation. Words are used incorrectly in more than one or two cases, sometimes making the message hard to decipher.
Persistent redundancy clouds the message and distracts the reader.
Cliches or jargon serve as a crutch. Specialized vocabulary may be overused or is missing where it would be helpful in clarifying information. Sentences are constructed well, with consistently strong and varied structure. Sentence structure reflects logic and sense, helping to show how ideas relate. Purposeful sentence beginnings guide the reader readily from one sentence to another.