No one wants to experience a crisis, but many programs have them, This booklet serves as an outline for managers in development or in the commercial world to successfully anticipate what to do if the worst happens. You'll sleep better once you use this book. This booklet is full of tips on how to handle an interview, how to answer questions successfully and what to do to insure your program receives the best news coverage possible as your skills today. Media Planning Back by popular demand. It is instant cure for any program manager who is planning an advertising campaign, or struggling to understand the language and basic of media planning.
Public relations provides credible, targeted exposure.
Booklets still in-print are available by request at no charge.