They see it as more of a way of life as opposed to a luxury.
People are more willing to get massages.
Now it's being portrayed more as a health remedy for stress and as relief for other health issues. They certainly are becoming more and more aware of how holistic massage is and more aware of their own bodies and their own needs. I think they look at it as more of a professional service now. They know it can help with chronic pain, which is what I specialize in, and that's really important. I have seen a change.