Blatant coupe styling cues which give the S60 a fast profile and an appeal to a market that sees the S60 as an alternative to BMW, Mercedes-Benz and perhaps Alfa Romeo. The S60's exterior can be described as coupe-ish. Inside, though, it carries the rear seat space of a sedan. Perhaps cliche, but appropriate, Volvo's new S60 offers the best of both worlds. The S60 is not without traditional Volvo features.
Safety is a priority sharing equal status with on-road performance.
Lighter and shorter than the S80 sedan and the V70 wagon, with which the S60 shares its platform, suspension and safety features, the nimble Volvo was designed and developed from the start to appeal to the driving enthusiast and younger buyer. Volvo has created a car with styling and performance to attract 'new' buyers to Volvo. The S60's attractive and bold styling yields benefits on-road. The short front and rear overhangs produce efficient weight distribution and perhaps even more importantly produce a minimal moment of inertia which produces balanced and predictable handling characteristics. S60 is attractive for several reasons, not the least its pricing.