Advertisers in the Northern Services Courier directly reach an exclusive niche market of well paid Army, Air Force and Navy members and their families, both as individual and corporate spenders. No other local medium can reach ALL these members so effectively. The regular absence of significant numbers of troops on field exercises, courses or deployment for a week or more often means they miss reading, seeing or hearing most daily or weekly print and electronic media. The 28-day publishing cycle of Northern Services Courier spans most exercise periods and the paper is waiting for troops at home or work when they return. When troop contingents are on more lengthy deployment, copies of the Courier are sent to them.
Many people buy or obtain other newspapers just for the general news.
With some, it's just for the sport, the finance, entertainment or the employment ads. Townsville - home of Australia's ready deployment force. Northern Services Courier - Your Defence Force Community Newspaper PO Box 474 Hyde Park.