He's a veteran of the festival scene, including the Edinburgh Fringe. Because every act at the festival must contend for the attention of half a million festival-goers, many performers go to great lengths to publicize their shows. Evans, however, doesn't go for loud shouting or posting bills all around town. He lays his props out in a quirky way and interacts with potential audience members as they walk by. Curiosity is Evans' ally, as the unicycle and juggling paraphernalia intrigue the passing masses.
People slow down their pace and move in for a closer look.
If people see something going on, they'll join in. Once a sizable crowd develops, Evans persuades them to move in around him. I want them in a semi-circle going around me. For a show to work, they have to be close to you but not too close. Evans engages and interacts with the crowd, even accommodating the occasional heckler.