The first wave of additional students and all of the challenges these students represent are scheduled to arrive in the winter of 2000. The increase in student bodies in the next three years will mean changes to the co-op department. The co-op department plans to deal with ATOP by implementing a new marketing strategy to attract more employers. The new strategy will include a more web-based approach, better brochures and more advertising, said Lumsden. Acquiring co-op jobs is not the only problem which will result from the ATOP initiative.
More students also means more co-ordinators.