If we use it positively, it will turn out differently than if it is used negatively. For example, if the sales person has many complaints from the customer about the slow delivery. If he use the creativity and attitude positively, he will find out more information. He will know that there are many customers in the process and people in operation working hard everyday. Then, he recalls his memory that recently in the newspaper there was a report of popular car that sold like a hot cake.
People wait for months to get the car because it's so good.
We also have some area for improvement in the process. It might be slightly longer than usual. On the other hand, if he uses creativity with a negative attitude, he will try to come up with excuses for not go out selling. Many times, it's harder to use creativity and imagination to come up with rationale excuses. I hope this column will help us view change differently.