The cost and scale of operations required to produce, disseminate and exchange information have fallen dramatically. Soon, there will be a billion pages available on the web. A few minutes of surfing will reveal a wide variety in the quality of these documents. Some are very attractive, even stunning. But it's important to look beyond the broad appearance of a page to its content.
Poor writing is easy to find online.
This practice is no doubt encouraged by the fact that a product may be quite short-lived, possibly surviving for only a few days. Acquiring information should be a pleasant experience, not one you have to fight your way through.