A similar system, international standard industrial classification codes , applies to the worldwide organizational market. The industrial market consists of businesses that buy goods and services to use directly or indirectly in producing other goods and services. Organizations in the industrial market also buy other goods and services to be used in business activities that indirectly support their production operations. The reseller market or commercial market is made up of wholesalers and retailers that buy products for resale to others. Wholesalers buy from producers and then sell to retailers and other channel partners.
Retailers buy from manufacturers or wholesalers and then resell to consumers.
Often resellers transport and repackage items before offering them to their customers. The government market is composed of federal, state, local, and foreign government agencies that buy goods and services. Government agencies buy a wide variety of products, mostly to serve their customers. Every nation buys on behalf of its central government. The Institutional Market a.