Write down the value you think it adds. Explain it to someone who thinks the whole idea is foolish. Throw out anything that doesn't add value for your audience. Less is more. There are no absolutes in this new world.
Every rule is broken routinely and effectively.
Don't get stuck in your assumptions or look for simple answers. The design you implement today will be old-fashioned between three and six months from now. Get used to it or get out of it. It will settle down after all of the good spaces are taken. Do everything in your power to make your audience want to interact with you.