Advertisers target them at home, school, and virtually all points in between. Because of this, it has become nearly impossible for parents to control advertisers' access to their kids. Some advertisers exploit children's weaknesses in order to get them to want products. You open up emotional vulnerabilities and it's very easy to do with kids because they're the most emotionally vulnerable. Some advertisers admit that they want to control children's minds.
Marketers believe they are succeeding.
That's great for advertisers but bad for parents. The problem is that children appear to be developing health problems because they do precisely what the ads are urging. It contributes significantly to motor vehicle crashes, injuries, suicide, date rape, and problems with school and family. It makes no sense to encourage children to drink beer or hard liquor. The industry also advertises on 8 of the 15 television shows most popular with teens.