This thriving small business handles everything from start to finish using the Mac. The Macintosh has made it possible to grow the business without amassing huge expenses, since Bream and his staff can handle tasks in-house that might have formerly required a number of dedicated experts. Without a lot of infrastructure or expense, almost every aspect of the business can be managed professionally. In the start-up days, Bream designed the original logos and artwork for his boards using Macromedia FreeHand. Not long after placing five boards in his friend's surf shop, Bream could hardly keep up with demand.
Gravity now offers a wide array of boards that redefine the term cool.
One board even features a digital speedometer that tells riders how far and how fast they've traveled down a hill. All Gravity boards are noteworthy for their smooth ride, and for the hip artwork that has become one of the company's hallmarks. An AppleShare IP network of Macintosh computers also helps Gravity Skateboards maintain high-quality standards when it comes to customer support and sales. A quick search using the company's multi-user MYOB accounting system lets the staff review a customer's payment history or see when new stock is expected to arrive. When a board's design, color, or item number changes, or an item is out of stock, the changes are immediately reflected in the MYOB accounting system.