Planning on the series, with all 15 books to be released simultaneously, began three or four years ago, Kliemann estimated. At least three-fourths of all of America will be going on a domestic vacation in the next year. With the predictions for the economy, and people's unhappiness with airline travel right now, everybody's saying this summer's going to see even more road travel than ever. It's not just vacationers who'll benefit from the new Fodor's books, said their publisher. This is about the kind of traveling people have to do.
Many people travel for sporting events.
People who are reps obviously do a certain amount of traveling for business. Fodor's had done handbooks for various states and regions before, in their Gold Guides line. That inclusiveness is one aspect Kliemann thinks makes the line the best of its kind. Kliemann expects no dearth of input from customers. Fodor's will promote Road Guide USA with a campaign of 30-second television ads to run in April and May on the network morning shows and on the Fox Family, Food Channel, Lifetime, and Nick at Nite cable networks.