He admits way underestimating the difficulties of communicating and trying to ensure that the message they are sending is the one that is received. That has been harder than he thought. The goal is to match, happily, an employee with a position and a supervisor, and to do so because it is the right thing to do. Management hopes they do not have to face such a situation. In reality, management ultimately has the right to decide how work gets done.
Management hopes they can convince but they can ultimately order someone to go.