Asia is seeing specially strong growth. It is projected that by 2005, China will be second to the U.S. in number of Internet users. Thus, the cost of opportunity lost by not offering localized content could have an increasingly significant impact on your business in the near future. Proceed with the localization option only if you conclude that benefits exceed cost. Even if your business is conducted domestically, consider multicultural niches in areas, such as Los Angeles, where the Spanish speaking community is second to English in numbers of consumers.
Most companies prefer to sub-contract localization projects.
Some have their own localization department due to high volume and because they prefer to have more control over the process. However, even these companies occasionally buy translations when the demand exceeds their staffing levels. Periodically, compare actual incremental revenues with historical revenues to see how localization is impacting your business. Partial Localization is recommended if you find that some pages are more applicable to some international markets than others. A multilingual Mini-Site is a localized summary of your site.