Represent NZ Residues Policy Information International Sector Performance Sustainability Rural Access to services Research Rural Bulletin Legislation Publications Key Features of Apple and Pear Industry Key Features of Kiwifruit Industry Industry Background Key Features of Apple and Pear Industry 8. The apple and pear industry in New Zealand is facing some challenges.
Many observers consider the industry has reached a crisis point.
The poor financial situation of growers has been compounded by the very low returns received this season for a key apple variety, Braeburn. The Braeburn variety makes up approximately 40 percent of the New Zealand crop. Informal soundings from within the industry indicate that many growers are under financial stress and may seek to exit the industry over the next two years. Domestically, the apple and pear industry has been consolidating with average orchard- size increasing. Packhouses have been consolidating, particularly in the Hawkes Bay region with a number of smaller packhouses closing.