Get on the Internet yourself first, and move through some existing retail sites to see what you like and don t like about them. Offering links to other sites may be a good idea, but be careful of losing shoppers that way. It s important to keep customers and to encourage them to shop again on your site. One way to do this might be by offering contests or comment sections. Finally, register the site with search engines so Internet users can find your site using key words.
Location is as important on the Internet as it is in a storefront.
The site has to be found before the retailer has a chance with online customers. Small retailers have to depend on ability of search engines to locate their sites within predefined categories. They may register within categories like business and economy, or by topic like vacuum cleaners. They might also forge links with other sites such as virtual malls but remember, those cost money. If you choose to find help, there are a variety of companies that will build and maintain a site for you.