Many people try to get the news media to cover their story, fail repeatedly, and can t understand why. They don t realize that their approach turns off editors. Or how to sell it.
News is the exception.
Different News is what happens that is different. It is news when a doctor walks into a hospital with a submachine gun and kills half a dozen people before turning the gun on himself. It is not news that thousands of other physicians spent the day saving lives and relieving the misery of their patients. You Need News can also be information people need. Information that will in some way affect their lives.