North Azusa Avenue is gaining a reputation as the value center of the east Valley. Big Box users and discount retailers can take advantage of the retail synergy created by such major players as AMC 30 Theatre, WalMart, Toys R Us, Home Depot, Target, and K-Mart. The histroric Covina downtown is a reminder of California the way things used to be. Quality restaurants, sidewalk dining, interesting specialty retail, good bookstores, and live theatre are augmented by such traditional downtown elements as City Hall, the police and fire departments, a park, the library and post office, and the Metrolink commuter rail station. New brickwork, renovated facades, unified street trees, and nostalgic lamp fixtures are all signs of the city's commitment to preserving this downtown jewel.
More opportunities exist for auto dealerships as well as other auto-related businesses.
Industrial Strength Covina is a special place for small ambitious companies. The 1990 census reported 954 businesses in Covina in the fields of health, law, architecture, or engineering. Communications, transportation, and utilities accounted for another 44 companies with a roster of more than 200 manufacturers. As with other good things in Covina, this tradition runs deep. As other cities scramble to catch up, Covina has had years to perfect its pro-business approach.