The Internet user base includes more women, diverse ethnic groups and lower-income households than ever before. The Internet user community will continue to diversify, according to the Strategis Group, which predicts that another 35 million to 40 million American adults will go online in the next two years.
Internet users are increasingly representative of the general American population.
For users with access at home, the Internet is becoming a part of daily life. About 56 million Americans use the Internet at least once a day, and about 28 million go online more than once a day. The study found that more Americans are shopping on the 'Net. What it means for the future is that the Internet is going to be a very major channel for shopping. The Strategis Group survey was based on interviews with 1,500 households, including in-depth surveys with 500 Internet users and 500 nonusers.