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Most companies make it a daily practice.
Conversely, direct mail can be the single most efficient, cost-effective marketing vehicle available today. The Direct Marketing Association's Financial Practices Principles for List Transactions are intended to provide assistance to the list community so that fiscal stability and responsibility are no greater risks in list transactions than they are in other forms of commercial transactions. The list rental business has taken its share of hits during the past year. In any kind of direct mail, advertising or other promotion, it is critical to get people to act. A simple formula lets you cut through jargon and messy language to create straightforward writing that works.