Advancement was defined as helping secure resources, such as students, faculty and dollars, and often goes beyond development or the more traditional fundraising roles. Fundraising involves prospect groups, individuals, corporations, foundations, and nonprofit agencies. Gift types include outright gifts, endowment gifts, bequests, and real property. Fundraising involves identifying some individual, group or institution that wants to invest in Humboldt. This is a university process wherein everyone is involved, and it begins with ideas or a vision about how Humboldt can be made better.
Donors support that vision.
Efforts are underway to include the university in advancement activities. It is essential that good relationships and communications with campus units be developed. In addition, a prospect management system has been instituted wherein meetings with the deans are frequent so as to discuss prospects and to keep the deans informed of the current fundraising status. Sterns noted that University Advancement is here to serve the campus, and he invited the senators to keep the office informed if the campus is not being served adequately. Chair Mullery thanked Director Sterns for speaking with the senators.