Some professional organizations allow undergraduate students to present their research at national conferences and to publish their papers in conference proceedings. If your research is accepted for presentation, we will attempt to obtain funding to cover expenses associated with your participation in the national conference. In order to encourage a cooperative learning environment, you are not graded on a curve, as you are in BBA core courses. The faculty director is Professor George Siedel. He has served as Visiting Professor at the Stanford and Harvard business schools and on the Law Faculty at Cambridge University.
Enrollment is limited to thirty students.
Professor Siedel and other students will provide suggestions and feedback that should enable you to select a topic that relates to your interests. For example, a student with a major interest in marketing analyzed the role of sports figures in advertising. For example, students have used risk theory to compare the 19th century gold rush with internet start-ups and have explored the use of technology for competitive intelligence in light of Sun Tzu's classic, The Art of War. Professor Siedel will send you application information in March of your junior year. In addition to fostering your intellectual growth and giving you the freedom to pursue an in-depth topic of special interest to you, the Senior Seminar provides evidence of academic distinction that may prove useful when applying for a job or to graduate school.