We have somewhere been imprinted with the desire to destroy, and create new structures for storytelling. Been mesmerized by the extremes of flicker film, characters in search of a play, Invisible Cities that stripped down or out stock instruments like character, plot, and point of view. Many readers object to the desolation of structure and identity, not to mention the paucity of phenomenological concern. Husserl claimed intentionality is as valid as actuality. Find me the reader who will not, unsatisfied, ask for their money back guarantee.
Hypertext differs significantly from straight writing, because it requires application development.
Ideally, your binaries inform the objectives of your interface, which is a concertina of your content. Hypertext is not pen and ink, or drag and drop. It's On Mouse Click, if then or, return to state. Between release 1 and 2 the text, a somewhat conventional, though I hoped sexy, narrative about a group of Soviet nonconformist artists, remained intact. But tone, the pace, the magic all changed.