Good sites are easy to navigate Good contents are useless if visitors could not access the information easily. Web surfers are very impatient people. A simple rule of thumb is to present your information in easily identifiable categories. You may consider color-coding your pages according to their respective categories or sections, particularly if you are designing a big and complex site with more than several hundred pages. This methodology let us maintain a consistent layout throughout our website, while allowing visitors to identify and navigate from one page to another easily.
Good websites are usually good communities.
The notion of selling a product online must include community building and vice-versa. The logic is simple. People want to belong to a community, and commerce will flourish in places where a community settles in, regardless of whether these places exist in cyberspace or in the real world. An online community dedicated to a specific target audience can play a very important role in arousing its members' awareness and interest in specific products and services. These highly qualified prospects will then be more receptive to seek information about related products and make purchases subsequently.