There seems to be no downside, either. There is no increase in neck or spine injury, no interference with peripheral vision, and hearing is not impaired. There are no medical contraindications against wearing a helmet. Nothing else has been proven to be as effective in preventing brain injury in riders and passengers. You've identified your target population, you've got a good strategy, and you've put your program in place.
Program evaluation is one of the hardest parts of helmet promotion, but it is essential.
Evaluation tells how well you are meeting your objectives. And it shows your sponsors that their support was worthwhile. Measuring Brain Injury Reduction There are direct and indirect ways to measure helmet program effectiveness. Ideally, we'd like to measure the reduction in deaths and brain injuries that have occurred as a result of our helmet program directly . But accurate measurement of head injury rates is difficult.