Many people use the terms price and value interchangeably.
The truth is, the terms are quite different. Basically, a business appraisal, or valuation, may produce a specific value necessary for some legal purpose. A price, on the other hand, is what the market might pay for the business. Most buyers and sellers really want an idea of price. A valuation might be appropriate for a larger business, but the marketplace still almost always determines what a seller will get.