The company's target market is comprised of vacationers visiting coastal resorts along the North and South Carolina coastline. That is, Mudslide ice cream and Margarita sorbet. Bibliography lists ten sources. A short overview of plans for a computer company to augment its sales volume of laptop computers. Using basic marketing techniques, the strategy described seeks to better define the company's target niche and develop a plan to reach it.
Paper concludes with a brief outlook for the future.
Specific examples are provided. Bibliography lists 6 sources. This 12 page paper provides a marketing plan for a campus bookstore based on example survey results and research of industry trends. Several charts are provided. Bibliography lists 2 sources.