Informative advertising is used to inform buyers of new products, or features.
For example, car ads in magazines, with lengthy description of the car, when new models are released. Persuasive advertising is used to persuade buyers that a particular brand provides the best product offering. Reminder advertising is used to remind buyers about a product's existence. For example, car ads which focus on the company logo, image and positioning, rather than specific models. Have a look at the Gap site .