Original content and hype-free advice to build and promote your online business. You Ever Write. Guarantees - The use of guarantees in your headlines can be extremely powerful.
Prospects find it difficult to argue with a strong guarantee.
It will reduce the perceived risk of doing business with you. This is especially so if your prospects have had no previous business dealings with you before. A guarantee will take all the risk off the prospects shoulders, enforcing that they have nothing to loose even if they are unsatisfied. There are two different forms that can be used in headlines. It gives them a point of comparison to use, to ensure the claims you've made in your presentation are correct.