The business keeps up with the times, but it isn't bound by trends Russo senses may not service customers. We don't have a cappuccino bar - we're still using coffee pots and foam cups. Lochmoor customers are car lovers, and the recent auto show brings them out.
People really start coming in after the show ends.
If people are buying and taking delivery via the Internet, it's not Russo's customer base. He's not sure it will catch on, though he admits that he's no electronics wizard. About half of Lochmoor customers are buying through Chrysler's employee plan. They come from Detroit, Macomb County and from Grosse Pointe, which is right across the street. Commitment to the neighborhoods is a priority, he said, citing continuing service to St. John Hospital, local schools and the Capuchin Kitchen.