Marketing Magic's Online Marketing Resource Centre Thousands of articles, online tools, interviews, eBooks, software downloads - all to help you get the traffic, value and revenue you need for your website. Those advertising on the Internet as well as those using traditional print media will find a much higher response rate to their advertising if they do not ask for money directly. Instead, ask for those who are interested to submit their name and address for follow-up information. At the time follow-up information is provided the advertiser may state the cost of their goods or services. Thanks for that one, Dave.
People often like to browse a little before having the price shoved under their noses.
And if the initial interest is roused, a lot of people will not hesitate to ask for more information. The attraction of the Internet is that is is much easier both to ask for and to receive information than the traditional 'reply paid' postal services. In some ways, the 'giving' philosophy of the Internet mirrors what is excellent in a good marketing strategy. Many business people new to the Internet find it difficult to come to terms with the mindset of co-operation replacing competition . Sure, there's a lot of competition out here, but the people who are attracting the most attention on the Internet are those who are giving - free information, free graphics, free screensavers, free software.