Through the use of humor or drama, outdoor designs can influence consumer decisions and sell products. However, designing for the outdoor medium is a challenging communication task that requires the expression of a concept with clarity and austere focus. When outdoor advertising is well designed, it will entertain and intrigue consumers with arresting impact. The outdoor viewing audience is mostly mobile. People travel swiftly in vehicles or walk at a brisk pace while they perform the activities of daily life.
Mobility limits the potential viewing time of an outdoor message to only a few seconds.
Because of limited exposure time, outdoor designs require a disciplined and succinct creative approach. However, high frequency is a fundamental strength of the medium and repeated exposures will ensure that a message is absorbed and retained over time. The spectrum of full color, vividly and faithfully reproduced, is one of outdoor advertising s distinct advantages. Designs bursting with brilliant color can evoke emotional responses that will inspire lasting impressions. Typestyle Fonts selected for outdoor designs must be easy to read from variable distances.