Naming The Naming Process Name development begins with comprehensive analysis of marketing objectives, message tracks, target audiences and defined customer benefits. From this information, an itemized proposal outlining the objectives, parameters, costs and time frame is developed. Next, the creative options are distilled to a viable list of candidates.
Periodic meetings keep the process on track.
Preliminary trademark searches preclude false starts. Graphic packages may be designed and added to enhance the appeal of preferred names. A short list of selected names is presented for consideration and approval. Final candidates are shown in various applications and market tested for acceptance. The final choice is made.