It's a challenge. I came from the department-store industry where I routinely bought for a lot more square footage than that, but it wasn't as specialized or targeted as the surf business is. We have a particular challenge because every one of our stores is in a different geographical location with very different demographics. The assortments are almost completely different in each location. We have sort of a Midwest, Northeastern tourist customer who comes into Cocoa Beach.
New Jersey has a lot of people from New York, Philadelphia, and New Jersey.
Lauderdale has a big Latin influence. California is super 'core. I work with my local reps and with the merchandisers in California, and I try to see as much product as early as I can. That helps me with my planning. I'm always looking for something that's edgier in California.