Sign up eager customers. At best, it's a violation of Internet etiquette and highly ineffective. Use e-mail to get people in the door. When Culwell gets a new shipment of something current and fashionable, he takes a digital picture and sends out an e-mail notice that very day. We're an impulse business.
People see it, like it and buy it.
Customers will have questions and somebody has to answer them. Getting my name in front of my customers twice a month is enough. Bankrate Inc. All rights reserved.