At the same time, millions of people are starving to death. Still, too many Americans choose to believe the environmentalist s point of view over others. Maybe we already have. Perhaps the key is for farmers and ranchers to do a better job of promoting the use of their skills in water management, agronomy, soil conservation, wildlife enhancement, biotechnology, integrated pest management and many other areas. We need to develop our PR abilities to educate the public on the great conservation work we do.
Profitability is so important for farmers survival.
Perhaps we might just peak through an environmental lens and see a little light.