It would be a disaster for those performers who followed. We sold out for David Essig, Ken Hamm and Don Ross, so now it is easier to sell advance tickets . Our audience trusts our judgement and will come even for an unknown performer. Stores in town sell tickets for us. We send a press release and photos to the local papers.
Posters work well in our area.
We do not count on friends. Like donations, it doesn't work. We always offer the media comps, but that's it. Set up a spot to sell CDs and tapes. Encourage guests to buy.