And so on. Prettiness Beauty is very hard to judge. Often, many of us agree on what is pretty or butt ugly. Equally often, our tastes differ radically. In web site design, prettiness is most often achieved through use of graphics.
More graphics can yield more beauty.
Yet invariably, an abundance of graphics destroys performance. Our personal opinion is that performance should not be sacrificed for aesthetics, but you might disagree. Anyway, Performance and Prettiness are usually conflicting objectives, it's almost impossible to excel in both categories at the same time. Samples of all four awards, are at the bottom of this page. We know it is between difficult and impossible to judge beauty objectively.