They look at relationships purely from the perspective of getting their needs met. What they put into a relationship is purely based on what they think they will get back. Companies at this level tend to be strong on tradition and image, and weak on flexibility and entrepreneurship. Rules are important because there is little trust. They demand discipline and obedience from their employees.
Family businesses tend to operate from relationship consciousness.
They limit their ability to become successful because they are unable to trust outsiders in management positions. The third need for an organization is self-esteem. Self-esteem consciousness shows up in organizations as a desire for greatness. Organizations which operate from this level want to be the biggest or best at what they do. Consequently, they are very competitive and are constantly seeking ways to improve their cost effectiveness.