Militant The US-government has pledged financial support for South American countries in the fight against the illegal cultivation of coca and many acres of coca plantations have been burned. La hoja no es la droga' is their message, the coca leaf itself is not the drug'. Many of the propaganda posters of these movements picture heroes from the era of the Inca and Aymara Indians in Bolivia. Inca rituals and customs were suppressed under Spanish colonial rule. But after independence many indigenous groups began harking back to the heroic days of the ancient Incas.
Militant posters show proud men and women wearing traditional costume.
The Campesino-movements regularly organise big rallies in the centre of Bolivia's capital, La Paz. Hundreds of men and women assemble in the city centre dressed in colourful ponchos and with their children strapped onto their backs. They also bring their merchandise. There is always a large police force present at these meetings. Music by local band Manau Chao is being played.