Now they're coming to the realization that they can add applications incrementally, and that's a step in the right direction. Once connected to the broadband site, users get a new interface that includes broadband-oriented navigation features such as Flash graphics, more photos and access to streaming video and audio. In conjunction with the move to integrate broadband features back into the main site, NBCi plans to deploy technology it developed to detect the connection speed of each visitor. NBCi will then dynamically serve the appropriate broadband features. Already, NBCi has begun using the technology to provide users on its portal site with broadband-oriented advertisements, according to NBCi's Feinman.
Most sites still have a lot to learn about how to make money on broadband content.
Wow's online barking is only the beginning. Inc. All rights reserved. Inc. Content originally appearing in eWEEK Copyright 2001 Ziff Davis Media. All rights reserved. Ziff Davis Publishing Holdings Inc. ZDNet and Ziff Davis Media are no longer affiliated with each other.