Given IUMA's mission, the Web site's target is younger people, fans of alternative and underground music. Free viral marketing. Maybe IUMA's gimmick will work. Because that's just what IUMA did. It put a price tag on something that really ought to be out of bounds for simple reasons of moral decency.
Nothing is off limits any more.
Maybe we should put a copy of that sound bite into a time capsule along with young Iuma Thornhill's birth certificate. It might help those puzzled anthropologists in the year 3000 figure out what all the craziness was about.