Establishes a baseline for practice development measurement Practice development plans needs a baseline to make progress measurements meaningful. Where the firm wishes to strengthen its practice in specific areas of the law, it must understand what image it has given to its past clients in that area. Establishes positive goals Surveys can be created to provide specific numerical rankings on certain attributes. This allows the firm to set improvement goals for individuals or groups that have a direct relationship to the firm's success. Establishes a starting point for firm organization or reorganization Retirements and other career moves often leave the firm looking for a way to reorganize itself.
Research provides baseline data, putting the process on a sound empirical foundation.
Provides a focus for team building The efficiency that will provide for the firm's future in everyone working together. Easy to say, sometimes tough to do. Research starts with getting everyone to focus on the same goal at the same time. It puts everyone on the same page of the game plan. Gathers objective information to resolve issues Firmly held divergent beliefs, usually in good faith, have blocked many a plan.