Consumer Behavior - 3 credits This course builds a useful conceptual framework that both enhances understanding and permits practical application of consumer behavior principles to marketing strategy. Discussion focuses on the consumer as an individual, consumers in their social and cultural settings, the consumer decision-making process, and consumer behavior and society. The study of people and groups in organizations. Includes the study of team effectiveness, learning styles, communications, motivation, conflict, the evaluation of behavior. Extensive student participation.
Orientation is toward development of personal effectiveness in dealing with others.
An advanced course concentrating on the interconnectedness of the four elements of the marketing mix. The tools needed to identify, gather, analyze, interpret, and present information relevant to decision- making are emphasized. Normally offered during the fall.