Without reasonable profits, there can be no security and material benefits for your associates and their families. Profits are necessary to buy additional inventory for next year, for investment in improvements, as well as to fund profit-sharing programs. It can help the associates of a company have more rewarding careers and to retire with dignity and confidence. What needlessly robs profit also robs associates and their families. Profit in a good, honest company is equally good.
Profit is a fair return on investment.
When a company is reasonably profitable, it can do a great many things for its associates. On the other hand, if a business is not profitable it cannot even continue to exist for very long. The reason most associates may seem to be uninterested in profit is because they don't think they can do much about it. However, the truth is that your associates are the key to a tremendous improvement in bottom line performance. Before you can tap into this potential, you must teach them about profit.