Which products to develop 2. Which products to introduce 3. Which products to promote heavily 4. Product is designed and readied for market b. Leapfrogged - a competitor brings a better product to market 2.
Profits are small or nonexistent e.
Lining up intermediaries can be difficult f. Trade shows iii. Maturity a. Sales level off b. If none, then withdrawal becomes an option , not a certainty D. Product can go through the various life cycle stages at varying rates of speed 1. Proper planning is critical 2.