And hey, if we can build it, it must be a good thing to use it. Well, it may be good for the software vendors. There may be a great irony at work here. Here's what I'm thinking. Beware your customer's propensity to browse.
Folks online like to browse.
And it's easy. Let's say I want to buy some pants. They know a bit about me. They know I've purchased pants there before. So maybe they'll send me some emails based on that profile.