Research indicates that the typical romance enthusiast makes multiple purchases, often on impulse.
Loyal romance readers often buy 20 to 40 books per month. Tumble's Director of Technology, Albert James, designed the database that manages all the information. Using Microsoft's SQL server, James created CGI and Perl scripts that allow pages to be dynamically generated. Tumble is hosting and maintaining the site for Romantic Times and Barnes and Noble. The Web site resides on a Dell 400mhz Pentium machine with 256mbs of memory.