Demographically desirable customer base. Most Internet users have credit cards. Many Internet users now come from online services such as American Online and Compuserve.
Prospects are easy to locate.
This make it easy for you to advertise directly at your target market. Very easy to test direct response advertising techniques. There are web sites that literally receive orders the same hour they are set up. Internet advertising will cost only a fraction of what radio and TV will cost you. Unlike other advertising media, web sites are open 24 hours a day and everyone in the World can get to it.