If you tell your potential clients about yourself and what you're up to, they get to know you and become more aware of what you can do for them. In addition, success stories about your organisation that emphasise the role of staff help employees to develop a pride in the organisation and in themselves as its employees. Such articles need to be carefully written and designed. Even if you do, few people will read it and those who do will be left with a negative image of your company. On the other hand, regular publication of articles that are informative, interesting and useful keeps your name in the public eye - so that when people need the services that you provide, your name is the first they'll think of.
Professional writers make good articles and press releases.
Like designing a product or managing a business, writing for publication requires specialist skills. Some people think they can write their own press releases, because they know their market and they know what's going on. In one way, they're right - and that's why Right Words works closely with the client. But people who don't make words their business usually lack the skill and experience needed to strike the right tone and style, and to suit the article to the intended trade journal or newspaper. We do make words our business, and it shows.