How to market effectively on the Internet. At that moment, David met Goliath and won. Remember, your company's size has nothing to do with your web site's appearance or how many customers are attracted to your own little corner of Cyberspace. The Internet has effectively leveled the playing field for you. The next best reason to be on the Internet is to decrease your telecommunications cost.
Internet access is available via a local telephone connection.
Most of the time, the savings you will make here will pay for your Internet access. What we're talking about here is faxing versus e-mail. Let's look at a simple example of how this works. Suppose we have a large contract that requires that we interact with another company in a different part of the country or the world. For our example let's say the company is in Australia.