It doesn t take much HTML knowledge or experience to develop a very simple, plain Web page. These days you can get free tutorials and resources online to help you learn HTML and most other programming languages used on the Web. If the thought of writing code scares you, then consider using a Web design editor such as Microsoft s FrontPage or Macromedia s Dreamweaver. These well-known design applications can make content pages with a few clicks, and they are relatively easy to learn. Whichever road you choose, you are going to be investing money into the project.
Many people make the mistake of assuming that doing the job on their own translates to a savings.
In some cases, this is true. More often than not, though, once a business owner figures in the number of hours he or she spends working on their site instead of focusing on their core business, they find that it is less expensive to outsource. For those companies that simply need someone to update and post content to their site periodically, some firms and individuals will work on a retainer. This gives you the flexibility of always having someone there when you need to make updates, changes or additions your Web pages. Keep in mind that retainers come with limitations.