This awareness should also be coupled with increased services. There are at least 50,000 potential subscribers, who can afford it, but who are not yet on-line. The reasons for this may be either a lack of awareness or a lack of service access. According to Bichara, the real dilemma is that there is a vicious circle. Since Internet services are not offered on a wide scale, the market cannot grow.
Limited supply limits potential demand.
To promote market growth, ISP prices must be lowered. However, as long as the price for international telephone calls remains high, there is little room to manoeuvre. Another constraint is the language barrier, which makes Arabising the service a major objective for LinkdotNet. If we want everyone to use the Internet, we cannot require everyone to know English. Ultimately, Bichara's objective is to expand out of the local market and become a regional operator.