It will connect companies with individual customers. Research by the ARC Group projects wider and wider use. By 2005, more people in America, Asia, and Europe will be linked to the Net via wireless devices than by landline connections. M-commerce will cater to the lifestyle needs of consumers. In turn, instant messaging is a great boon to office workers.
People can feed valuable bits of information to the head office without too much effort.
Companies will look to m-commerce to deliver personalized services to their clients. Wireless will target messages to the individual and at the point of purchase. Here s an example. Vindigo is a city search guide for wireless devices. This is how the company relates to advertisers the benefits of their program.