For 1998, UTA sold 7,515 Summer Youth Passes. It is estimated that the passholders use the pass approximately 3 times per week. The Summer Youth Pass provides a transit alternative for a transit-dependent audience. It also provides a peace of mind for parents because youth can travel with friends. Due to the increased patronage by this audience, sales increase for participating vendors.
Independent kids are often bored and looking for places to go and things to do during the summer.
They perceive the bus as the way to gain freedom from home and parents. The pass has a long term affect in that it is building the future rider base for UTA, and reducing the number of cars on the road.