Oh, and please adjust your bookmarks. The first personalisation software was delivered to Web site builders soon after. Some Time Real Soon. That would soon change, it suggested.
Reality bites The change never came.
In other words, businesses have bet on the personalisation hype and bought the technology, but can't make good use of the data it produces. As I smile at the sound of the store attendant's greeting, I'm actually responding to a person. A colleague of mine at the Internet loan-finding service eChoice, a former senior ANZ executive, is struck by his children's lack of attachment to financial institutions. Personalisation technology understands consumers poorly. At this point, even the thickest consumer is apt to realise he and his online bookstore aren't that close.