The Enforcement Zones, Operation Pullover Blitzes and other activities have generated excellent media coverage. For example, the Marion County Traffic Safety Partnership was able to maintain earned media coverage for their Enforcement Zone activities. Maximize your public relations efforts. The campaign put a face on the problem. The campaign also reminded families who were taking summer vacations to properly secure a child in a correctly fastened seat belt and to buckle up themselves.
Individuals type in the make of the automobile and personal information such as height and weight.
The simulation stresses the potential impact the safety devices have in reducing injuries and saving lives. Be creative, develop innovative strategies. Programmable signs are used to alert motorists of Enforcement Zone activities and to provide a visual for attracting the media. The Indiana Governor's Council on Impaired and Dangerous Driving is developing a marketing campaign to reach African Americans. The focus will be on increasing seat belt usage.