Objectives Identify critical economic factors that significantly affect the business.
Explain the impact of changes in the economy on the business. Identify ways business might respond to changes in the economy. Case Study You will use this example of a small business start-up throughout the workshop to explain the basic concepts. Changing demographics are important to any business because of the impact on changing market size, tastes, and location. Refer to the employer's business and have the group discuss the questions at the end of the section on demographics.