Meet the customer's need, and as a result, sell. Basic people skills. Genuinely care about people and let them know. Small towns can have a corner on this. Good customer relations is the cheapest and best advertising you can get.
Few things are free.
Customer Relations II points out that it takes more than caring. Effective sales techniques are essential to good customer relations. In Search of Excellence, Warner Books Edition, New York, 1982. This information is for educational purposes only. References to commercial products or trade names does not imply endorsement by MSU Extension or bias against those not mentioned.