Online Marketing Tactics Hundreds of articles and websites outline a variety of ways to market on the Internet. Monitor online discussion groups, Usenet newsgroups, and web forums. Experiment with various email strategies, such as, autoresponders, email coupons, website update announcement lists. Sponsor a mailing list. Publish a newsletter.
Distribute press releases about Internet activities.
Create a plan for improving search engine visibility, obtaining reciprocal links, and drawing media attention to your website. Consider trying a mall location or online auction as well as a more traditional web presence. You may find that using multiple online venues can increase the demand for your products and services without increasing your costs significantly. Test various mixes of traditional and Internet marketing until you find one that works well for you. All rights reserved.