Genigma produces EyeGenRed, a dye that makes DNA visible to the naked eye. We were approached by people who wanted to be a part of our team because we won. Historically, even the losers have done well. Just entering the competition helps tech companies get their business plans into action. Lexicus Longhand, a 1991 entrant, is a good example.
Losers actually do quite well.
Once the company was up and running the press came running, too. The company did so well that Motorola snapped it up in November of 1993. Lexicus Longhand's story was representative of many contacted for this story. Here's the skinny on some of the other entrants. A finalist in the 1994 competition was Banta Integrated Media .