Customize products and services from the U.S. industry in order to meet the needs of end users worldwide. Create significant acceptance for U.S. pork among the trade in key markets. Establish a world-class image and reputation for the U.S. pork industry in the minds of importers and consumers wherever they are. Pork checkoff funds are being used both in the United States and around the world to achieve these strategies. Specific issues such as pork product quality, customized products and food safety awareness are all being addressed by the United States pork industry.
Food safety remains a key issue with exports.
We believe the United States has the most comprehensive food safety inspection system in the world and our pork is second to none in this respect. The reputation of U.S. food safety needs to be strengthened through increased U.S. pork marketing efforts. Providing the quality and the product specifications that customers demand will continue to be a challenge for U.S. exporters. U.S. pork producers continue to seek a free and open trade environment. Many countries around the world still have not opened their markets to U.S. pork.