Well, new product failure rates are estimated conservatively to be between 50 and 80 percent. From these 12 only one successful new product emerged. Another group set up to help innovators has found that of every 100 ideas submitted 85 have too many faults to bother with. They can be eliminated immediately. Of the remaining 15, maybe five will ever be produced.
Ideas are risky.
Of course not. Again, those of you who own small firms started on innovations are well aware of the truth of Edison's words. You've been through the hard work. Although coming up with what you think is a sure-fire idea is the biggest step, it's still only the first one. You've got the other thousand miles of the journey to success still ahead of you.