If you have a cell phone, you get text messages on your existing cell phone. If you have a pager, you get text messages on your pager. You're not carrying those devices around solely as part of health care. That's making MediMOM more attractive because if you can remember the adherence device, chances are you'll remember to take your pills. MediMOM is sold to drug companies, many of which provide the service free to patients, pharmacies, hospitals and clinics.
Patients also sign up independently.
In most cases, the end user is the patient but the customer is the professional. MediMOM has 15,000 to 20,000 prepaid subscriptions in place. The MediMOM site is designed so that patients or caregivers can go in and create schedules. The company doesn't collect any demographic information, do any marketing, advertising or require that patients put in any personal information, according to Nicholson. The information patients or caregivers put in can be coded to represent what the patient is supposed to do.