This article explains the value and relevance of having Internet big picture skills. In the largest, biggest picture perspective possible. Always understand opportunities from a global or very wide perspective. Use your understanding of this broad, global view as an environment within which to combine small, narrow focus and fragmented approaches to a coherent, total solution.
Major opportunities are global, seemingly complicated, but within reach using small steps.
If, however, you are an expert on all aspects of designing a website for the top ten positions in only one search engine, you can, at most, be the world's best top ten positioning expert for this one search engine. If, however, you are an expert on all aspects of designing a website for the top ten positions in the ten most important search engines, you can, at most, be the world's best top ten positioning expert for the top ten search engines. If, however, you are an expert on all aspects of developing software to help design a website for the top ten positions in the ten most important search engines, you can, at most, be the world's best top ten positioning software expert for the top ten search engines. Experts are required, but if your area of focus is too small, you will never see the bigger picture and the corresponding bigger opportunities associated with it. By all means, be an expert in your chosen field.