Imprecise writers use extra words and syllables. Precise writers use fewer words to communicate the same ideas. As you proofread, look for places to substitute one word for two of them or a shorter word for a longer one. Ask rhetorical questions. As you write, think of the questions that might be in the minds of your readers.
Rhetorical questions encourage readers to continue reading because they want to know the answers.
Personalize large numbers. Readers pay more attention when information affects them personally. So, express numbers in human or visual terms to engage your readers. Write in the active voice. Unless you need to conceal the identity of the person or group involved in an action, use the active voice.