It is a tricky problem that confronts all game print advertising and often you can't do much, even with the best rendered picture or captured game play moment. In addition to this, a lot of gamers and customers aren't turned on by just pretty graphics anymore. The challenge is to develop a game which will deliver emotional excitement and then to convey those emotions. I know it's a word that's very close to your heart and part of your vision for Westwood. We want people to be entertained, riveted, attached, and challenged by the product.
Entertainment is number one.
We want people to be entertained, riveted, attached, and challenged by the product.