Trademark registration gives you exclusive rights to words, symbols and designs, or combinations of these, that distinguish your wares or services from those of someone else. Registration provides protection within Canada for renewable 15-year periods. Except in the case of precious metals, registration is not required. Using a mark for a certain length of time can establish ownership through Common Law.
Registration is direct evidence of ownership.
Use of an unregistered trademark can lead to a lengthy, expensive legal dispute over who has the right to use it. A registered trademark is a valuable asset for business expansion through licensing franchises. An application for registration must be filed with the Trademarks Office. Applications are examined to ensure that they comply with the Trademarks Act. It's a good idea to conduct a search of existing trade names before filing a trademark application.