Many already have websites and some construction companies are experimenting with innovative ways to use this powerful new communication tool. We believe that the web will evolve into a very important way of doing business. There are very significant cost advantages of putting your project information on your website and having interested parties have a look at your capabilities this way. Using the web to present your credibility makes sense because it is easy to keep updated and you can include a much deeper level of information without the printing and production costs associated with our normal means of communicating. So we are at time in its development when you really need to have both.
Marketing is much, much more than putting out a professional package.
Marketing is being helping the right few people place a high value on what you do. It all comes down to building solid, long term relationships with the right people. Even if you depend primarily on public projects, your long term success depends on building a solid reputation based on performance and services. While already critically important in building a clientele in private work, relationships are becoming increasingly important in public work as well. These factors, combined with the highly competitive nature of contracting, means that smart construction company leaders are paying closer attention to their credibility and their efforts at building long term, loyal business relationships.