Unimagined just a few years ago, surfing is even beginning to cut into the hours many households spend watching TV, some studies suggest. Her data show a clear shift in online behavior over time. She and others who study online behavior say the amount of time people spend browsing and exploring the Web depends more than anything else on how long they've been online.
Newbies do wander, entranced by the Web's wonders.
But once they've been in cyberspace awhile, most drastically reduce the amount of time they spend surfing. Their Web usage becomes much more goal-oriented and is mainly composed of making the rounds to a handful of favorite sites. Users stick with favorites Many Web users say their experience bears this out. I guess it was probably a good six months to a year before I settled into a pattern. Marketers and analysts seem to recognize this trend and are beginning to respond.