They're over when the popcorn's gone and the credits roll. But there's nothing entertaining about real-life disasters when it comes to getting your agency's print projects done on time and on budget. Common sense dictates that printing should be a reasonably simple process. After all, you're paying professionals good money to do what they do day after day put ink on paper, fold it, put in a couple of staples, and voila. Its hardly ever that easy, however.
Printing is a custom manufacturing industry.
Every project is different in myriad ways, from type of paper to number of colors and from quality expectations to production time. Disaster potential lurks at every stage of the process. Heed this advice to avert disasters and make sure that your agency's print projects sail through production. Good communication is one key to printing disaster prevention. But unless you're an experienced print buyer with a sound technical background in prepress, press operation, paper selection, and ink and bindery technology, you'll likely get lost in technical jargon.