The student may specialize in one of the five emphases of study. THe degree program will vary between 36-48 hours depending upon the area of emphasis and delivery format. The areas of emphasis include Promotions, Training and Development, Media Management, Digital Media, and Writing. Each cluster is limited in size to approximately 12 students, allowing for close contact with faculty members and individualization of study to best meet each student's need within the parameters of the course. Each cluster meets one evening a week for four hours and integrates related areas of study which, in more traditional formats, are taught separately.
Evaluation is based on projects in which oral and written communications skills are developed.
There are on-site learning opportunities in media or communications related establishments.