Strive to be upbeat. No one wants to be around someone who is down in the dumps, negative or hard to get along with. Use the TA-DA formula. T stands for truth. R stands for reliability.
S stands for service.
Focus on the five percent that will make a difference in servicing your customers. Most businesses do about 95 percent of things right. Remember that the road to success is constantly under construction. Define your target market specifically. Know exactly whom your potential customers are, where they are located and what they want from you.