These important factors become almostnon-issues when people get a referral from someone they know and respect. These Prospects Have Greater Loyalty Potential. Workshopfacilitator Laura Peck used to advertise, but due to financial problems shediscontinued the ads and began cultivating her own network of friends andacquaintances for clients. These clients would cancel sessions andgenerally were not repeaters. The people who were most enthusiastic andcontinued with their sessions were almost always clients who had beenpersonally referred.
People Come Ready to Buy.
Once they hearabout Direct Tire's service, they come in and spend. Four Proven Strategies 1. Give 'em Something to Talk AboutWindham Hill's William Ackermanliterally learned the record business from the ground up. In the late1970s, as a contractor and carpenter, Ackerman was hired to buildwarehouses for two small, folk-oriented record companies in the SanFrancisco area. In between his sawing and hammering, he got to ask a lot ofquestions.