Both of these set new industry standards for color-reversal films. In 1997, the company introduced its latest Kodak Gold film emulsions, which employ Kodak Colorsharp color-management technology to produce the best combination of color accuracy, color saturation and sharpness ever available in 35 mm consumer films. Advanced Photo System Launched in 1996, the system was developed by Kodak and four other photo-industry leaders to provide consumers a more convenient way to capture great pictures consistently. Drop-in film loading eliminates film loading difficulties and lost exposures. The choice of three print formats lets consumers select different print sizes, without changing cameras or film.
Negatives are returned in the cassette, so there's no worry about handling negatives.
Kodak, which owns 60 percent of the system's crucial patents, continues to lead the development of the system with its innovative Kodak Advantix products. Kodak also designs innovative APS cameras. Advantix 5800MRX zoom camera, the industry's first 5x auto zoom APS camera. Consumers can make the transition from film to digital imaging using Kodak Advantix film drives, which enable easy scanning of APS film cassettes into a personal computer. The company pioneered the development of scanners that convert film images to the binary code read by computers.