Some units hire a delivery service or assign the task to a licensed employee. Contents of a typical box include a 6-inch grinder, salad, cookie and canned beverage. On the agenda are mud pies, white chocolate raspberry cheesecake and sugar cookies. Soup flavors rotate among 11 choices. Catering is an untapped niche, he adds.
Operators already have the labor and product.
It's predictable because delivery times are specific. The larger the order, the bigger the revenue. But it takes marketing. Bennigan's creates platters using 15 basic items, such as salads, ribs, sandwiches, side dishes and desserts, from the full, 70-item restaurant menu. Most platters are designed to feed from six to 20, but no more.