Many argue that the advent of professionalism has devalued the Olympic spirit envisioned by the modern event's originator, France's Pierre de Coubertin. The Olympic mystique suggested that anyone could be a contender. Ordinary people dreamed of competing in the Olympics, and the dreams spurred athletic activity all over the world.
Olympic athletes have sponsors, expensive equipment, and the luxury of training full time.
Money has changed the look and feel of the Olympics in the second half of the 20th century. Former Olympians talk about the thrill of competing and winning. A surprising and entertaining article on the history of the modern games. Indeed, the influx of corporate involvement has caused some sticky moments. The podium was draped in the American flag to avoid embarrassment.