According to most sources, over 92 million Americans are already on the Internet, with the number increasing each week. That number is bolstered by the growth of international interest in the Web. We believe its safe to say that its disappearance is as likely as that of television and radio. Our competitors are not involved with the Web yet. This provides your company with the opportunity to get in the market first, leaving your competition struggling to catch up.
Every new technology has early adopters and later adopters.
The problem when adopting a business technology long after its adoption by others is that it takes time to learn how to make it work in your business. Early adopters who are persistent waste some time, yes, but they often come out with a competitive advantage that can be very difficult, if not impossible, to overcome. Technology is constantly changing. With so many contributing to the growth of the Internet, the shapeshifting won't be slowing down anytime soon. Unlike computers, don't mistake the Internet for just technology - it is about an advertising arena, a method, a place for doing business.