You may think this example fanciful, but it is not. Our effectiveness is already subject to scrutiny, and we must be up to the challenge. We, as a profession, must not only be the best clinicians possible, but must also be statisticians as well. We must establish evidence that quantifies the benefit of care as well as identifying areas that need improvement. It is no secret that successful businesses conduct market research.
Research provides information on aspects of business that are successful.
Doctor, consider what services you have provided in your office today. If so, it would only take a small amount of effort on your part to document your patient's perception of benefits received from your treatment, and allow the data to be correlated for statistical review. These data will be invaluable. Data of this magnitude will establish a significant population base for documenting outcomes and provide statistically significant information to substantiate our treatment protocols. Establish market research on how patients value the professional service rendered them.