Aids the design of new products by measuring the value consumers place on specific attribute changes in products, store interiors, sales channels, etc. Shows marketers which product changes will attract the most customers and be perceived as the most valuable by measuring changes in product choices and product preferences. Measures the value consumers place on specific brands so that the value of the brand can be determined.
Much more detail is provided about how consumers value product attributes.
DCM market share estimates are more accurate They use more of the information provided by consumers to estimate market shares instead of assuming a convenient formula for converting product preferences into market shares as is done by all of the leading competitive techniques. They avoid biasing results due to specific survey designs. Contact us for pricing and more details.