The good news is, you have a great product to sell. The bad news is, no one will ever buy that product. Because customers don't buy products they buy solutions to problems. And that's the whole secret behind marketing. Marketing is nothing more than understanding what a customer really, really wants and then showing them how you'll provide it.
Marketing is about learning what makes people tick.
It's having the common sense to know that kids like ice cream on hot days and that holiday shopping is a hassle and then using those shiny nuggets of data to fill a need. It's about finding customers' hot buttons their real desires and then pressing them to make the sale. It's what makes us all eager to know Victoria's Secret. Because from corporate giants to two guys in a garage, effective marketing is what separates business success from entrepreneurial purgatory. Marketing isn't just about products it's about the people who buy them.