Although the idea of happy hour is certainly not new, contemporary venues are, in greater numbers, capitalizing off consumers' new-found interest in the perceived glamour and romance of the classic cocktail party. Grazing selections of hors' d'oeuvres and substantial snacks offer accompaniments and range from seafood satay sticks to caviar with Swedish pancakes. The flatbread-wrapped grilled chicken sandwich is one of several new items KFC Corp. has unveiled as part of its lighter and healthier lunch menu. Food from each concept is prepared and served from a common kitchen by McDonald's employees. Target audience is therefore very broad.
Most consumers are very familiar with the pretzel flavor profile.
Virtually no product education is necessary. Compared to hard pretzels, soft warm pretzels are perceived by consumers as fresher, more wholesome and more of a specialty impulse buy. Kids like the multisensory appeal of pretzels. They are fun to play with. Adults like the inherently healthful, low-fat quality of pretzels.