It is both an ancient and a young metal. Platinum is among the finest, purest and rarest precious metals on earth, and has an understated elegance that appeals to both men and women. Platinum is strong. It is ideal for jewelry worn every day because it exhibits little material loss, even after prolonged wear. Platinum is pure.
Platinum is hypoallergenic and resists tarnish.
Platinum is rare. To produce a single ounce of platinum, a total of 10 tons of ore must be mined. In comparison, only three tons of ore are required to produce one ounce of gold. Rarity lends platinum its cachet. Platinum is lustrous.