It recognizes production practices and market strategies that consumers value. As we look to methods of adding value in our individual farm operations, determining consumer values should be considered. Ethnic marketing affects the largest population growth in the country. It is an identifiable segment of our population. It often is combined with relationship marketing.
Organic markets are the fastest growing retail segment in the food industry.
By year 2008, it will make over 10 percent of food intake. Organic markets are often combining with other attributes. It is now taking on even more importance with the interest in non-GM 0 products. The health conscious issue will increase with our ability to make new health claims or our products. Soy-based products will compete for the health conscious consumer.