Quality is the key to getting someone's attention.
When the killer kit comes in we get excited because a quality kit on the outside usually spells quality on the inside. The story goes like this. We received an e-mail from Mary Lydia Ryan, a Capitol Hill artist, inviting us to buy her new album and see her concert. Being the press schmoes we are, we sent a note back asking for a press kit, CD and comp tickets to the show. Ryan replied, apologizing for not having us on the press list and promising that a package was on its way.