Order forms and invoices also present a great opportunity to thank old and new customers for their business. Networking is an inexpensive, yet very effective, way to market your business. Join local professional organizations. Get involved in community projects. Encourage employees to attend professional and community events.
People like to deal with people they know and with whom they feel comfortable.
Informal, low-key settings often lead to discussions about work and generate new business leads. Or, if you feel uncomfortable talking in front of a group, you may want to sponsor a lecture series featuring subjects and personalities important to your customers. Get their names on a mailing list and implement a follow-up marketing program. Contact attendees by phone and mail to generate new customers. Newsletters are another way to establish credibility, expertise, and to keep your name in front of current and potential customers.