Critical business decisions depend on having the most comprehensive, dependable information about your customers, competitors and other stakeholders. The Conference Board, with over 80 years of experience in management and operations research is now making its survey expertise available to your decision-makers. Whether your concern is customer relations, e-commerce implementation, staff recruitment and retention, or other operations management issues, we can provide the information you need. Utilizing the speed, flexibility and depth of online technology, TCB e-Surveys will work with you to design and analyze research crucial to improving your business.
Electronic surveying is the most exciting innovation to hit the research industry in years.
This is due in part to the many features available in Web-based surveys that take advantage of interactive technology. Colorful graphics that respond to the user can be inserted into the body of the questionnaire. Skip instructions can be programmed so that the wording of a question changes according to the answer given to a previous question. These features make the interview experience more personalized and enjoyable, holding the respondent's interest and improving completion rates. Additionally, the order of response categories for any question can be set to rotate randomly.