Franklin Financial Corp. It is an image issue. Our bank has always been competitive with larger banks with our technology services. Franklin s wireless technology was achieved by adding Oasis Software s Wireless Banking component to Equifax s E-Banking Solution. Franklin acknowledges that only a small group of customers requested the wireless service. Equifax believes that the initial appeal will only be to people in areas where digital wireless service is available, which is mostly around metropolitan areas currently.
Oasis states the number of FIs offering wireless access in the country is in the single digits.
Technically savvy customers are among the most profitable. Wireless access will develop at a speed that will scare you. Cost per transaction is a lot less. Another customer channel. If they can t get the services they want from you they will get them from another bank.