Whether you know it or not you're marketing yourself every day. You're marketing yourself in a quest to make a sale, warm up a relationship, get a job, get connected, get something you deserve. You're always sending messages about yourself.
Guerrillas control the messages that they send.
It's all about intention. They want to close a sale for a consulting contract, but their inability to make eye contact or the mumbled message they leave on an answering machine turns off the prospect. Guerrillas send no unintentional messages Unintentional messages erect an insurmountable barrier. Most people are able to conduct about 95 percent of their lives by intent. But that's not enough.