What you know about the organization, its brand or its vision is almost purely driven by the bottom line. Define your role in the ocean . Define the long-term vision. Become the Chief Communicating Officer. Look at the stress factors within the organization.
Relationships are critical for support.
See the school, and know who will get the work done. Define your relevant elements Target your audiences. Target your message. Beware of big fish syndrome. Swim with the fish, and understand your organization s long-term strategy.