Think about ways where you can overcome the buyer's resistance by offering a more risk free proposition than all of our competitors. They like to be told that they are special. They like to have their names mentioned. They like to have their names engraved on the objects that they purchase. I have learned how to apply this factor to my own sales.
People love it.
They are getting something for a special price or with a special bonus that isn't available to the general public. They are getting it just because they are one of my newsletter subscribers. All successful Joint Ventures are also based on this element of exclusivity. A special deal was created with the list owners partner ONLY for their customers. No outsider can participate.