Use the users' words Avoid jargon. The Web is available globally. Even if your audience is only U. S. residents, consider how many of them speak English as a second language. Short sentences, simple words, consistency in how you use words all contribute to easier translations. Even your original users may be better served by changes.
Lists are an excellent way to break up text.
Use numbered lists for steps in a procedure Recognize when you are telling people how to do something. If it is a procedure, it has steps. If it has steps, set them out in a numbered list. A numbered list has many advantages. We use a table by scanning down the first column to find the place that fits our situation.