Every business needs to promote itself in order to establish a customer base and turn a profit.
They need to reach out to their market in the most efficient and productive way possible. There are many avenues to do this, including traditional print methodologies. Electronic marketing puts information directly in front of current and potential customers. People who have a combination of information technology skills and creativity are desperately needed to create publications, produce Web site content, and create exciting and dynamic graphics and multimedia to help businesses market their products and services. At SUNY Morrisville you will learn how to effectively create electronic marketing materials.