Currently, mValue pays members 50 cents per hour to view the ads as they surf.
Members can earn additional money by referring friends to the program.
The change comes amid turmoil in the online direct marketing industry. But Haynes said he did not find that prospect daunting. Luckily the Web continues to grow, and we're going to be participating in that growth, hopefully. We look forward to seeing you on Sweepsurf. He declined to say how it differed from the company's upcoming announcement.