The major distributors almost always have nationwide sales for this particular weekend. Dean Liquor and Rickel-McMillin Retail Liquor also have sales changes for this weekend. Both stores have keg sales as well as other sales on liquor. Eric Hutchinson, sales associate at Rickel-McMillin Retail Liquor, said beer is the most popular alcoholic beverage for the Super Bowl. We sell lots of beer for this weekend.
Rum is probably the other most popular alcohol sold for the Super Bowl.
We usually run sales on both as we are this year. Kyle Barker, sales associate for Dean Liquor, said the store notices a large increase in sales for the upcoming weekend. He said a variety of alcohol products will be on sale in celebration of the game. We have lots of champagne and rum and vodka products on sale, too. Since the Super Bowl is Sunday, kegs must be purchased and picked up by Saturday night.