It means the readers have to be shown right away why the story matters to them. Newspapers, Internet publications, and especially television news programs have limited space and time to convey information, and that means every story must be carefully thought out, scripted, and delivered in a way which both catches the interest of a viewer or reader and doesn't run over time or space constraints. A journalist can't rely on having a good shock story every week. A successful journalist has to find the interest in 'everyday' stories, to understand why certain actions are news in the first place. A subject which might at first seem uninteresting can be made intriguing if the reporter can make her readers see ideas and possibilities they had not thought of before.
Good writing is one of the most important factors in the creation of a successful news story.
If readers are confused by complicated sentences or left uninformed by a flip tone, they are unlikely to read the article through to the end. Along with smooth transitions between paragraphs and a carefully structured argument or story, writers often incorporate quotes from people whose experiences are relevant to the story to give readers an idea of the personalities of the people involved, or to get an authoritative view or opinion from an expert. Daily news matters, and it's up to the journalist to prove it. Question by Steve Outing 2. Describe what makes a good headline, then copy down three examples from your local paper.