This information, a summary of each agency's spots, cost, and demographic delivery, is updated and distributed quarterly.
Membership is open to organizations of varying sizes and types.
Data contributions to the pool are confidential and secure. Members are able to track business performance in a number of categories that represent the industry as a whole. It provides you with a comparative means by which to gage agency performance in an individual market It can aid you in predicting future industry trends. It can be used internally as a research tool to aid clients with a specific question, such as the consequences of switching a demographic. Your agency will receive a data file each quarter.