Serve the Electronic Neighborhood by Megan Malugani Summary Consumers like online ordering privacy and convenience.
Online pharmacists provide more thorough responses.
The jury is still out on the public's reaction to online drugstores, but pharmacists who work for the e-commerce ventures predict they will be a huge hit with consumers and a boon for their profession. Through online pharmacies, consumers can order and receive drugs and refills their physician has prescribed without waiting in line or even leaving home. For example, online customers are more likely to ask what to do if they miss a birth control pill or how weight-loss drugs interact with other drugs, Hall says. In the retail setting, I had a phone in one ear and a customer in the other ear asking where to find the toilet paper. Advanced technology streamlines an online pharmacist's job, Waller points out.