To expose students to theoretical approaches to the study of persuasion, and to undertake critical analysis of and apply those approaches. Discussion of attitude and behavioral change as influenced by symbolic processes. Emphasis upon theoretical understanding and critical analysis of persuasive messages. Lecture, discussion, peer teaching, videotape, experiential exercises, work with persuasive materials and problems. Papers, term project, examinations, in-class presentations.
Exact assignments vary with instructor.
Papers, class presentations, final project. Exact assignments vary with instructor. A focus on the workplace experience in the context of the liberal arts and communication research findings. Annually, spring term only. Junior or senior standing or permission of instructor.