This interactive concept makes it clear that the audience is pivotal to the success of the innovator. Innovation has fascinated scientists and philosophers for generations. The identification of a problem, a need, a puzzlea problem that may be presented to or discovered by the innovator. A process of incubation . A time of quiet involvement with other activities, daydreamingperhaps even sleep.
Incubation is often a time of subconscious mental activity, searching for a solution to the problem.
In cybernetic terminology, the subconscious mind is capable of parallel data processing. It seeks a solution by matching the problem to all the information in the brain's databank. In contrast, the conscious mind is described as using linear or sequential data processing. The moment of inspiration . When it whispers in your ear, you sit down and write what it says to write.