Even the city is a thing of the past. As a result, social wealth no longer accumulates in the city, but in the peripheral Byzantine high-rise buildings where the computers reside. Its loss of economic reality forced the city to redefine itself as theme park, as a result of which the tourist industry has become the largest in the world at the end of the 1900s. The inner city is rapidly being transformed into a museological environment to preserve the luster of local history. At the same time, modern facilities are being introduced.
People visit the city in order to convert income into personal experience.
This release of purchasing power explains the use of billboards in the urban d cor. But they must be carefully applied. The critical limit beyond which outdoor advertising begins to interfere with the nostalgia-productive quality of place is not to be exceeded. Since the billboard, to its own regret, has no part in new technologies, it humbly refrains from any revolutionary or avant-garde role. Its posted notification is no more than a spin-off effect of advertising campaigns launched in the real media behind its back.