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Page views is one way of measuring the traffic to a website.
The cost to buy 1,000 impressions. A graphic advertisement usually positioned above or to the side of the content of a Web page. Banners account for the majority of advertising creative on the Internet. A smaller website with very focused content directly related to marketing efforts. For an example, if a company is launching a new product, it could create a few promotional pages to focus on the promotion rather than bring them to the main website.