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Joe Pistritto , vice president of systems engineering at PointCast Inc. , says people want push-media interfaces like the PointCast Network and BackWeb , to make all digital media more useful and entertaining. The PointCast Network is leading the way with the first push-media news service. Petersen was previously managing editor and co-founder of HotWired , the Web's first indigenous media creature. If we allow push media to become the status quo, we can kiss our Web dreams goodbye. We will have lost the opportunity to revolutionize the way we connect with each other.