Sun., March 18. Therefore, our listener support is extremely important to the welfare of the station. During the fundraising drive, the station will dust off playlists from 1981 to the present, and air segments from shows and interviews with some of WMSE's alumni DJs. Those DJs have shared their enthusiasm, knowledge, humor and diverse record collections with Milwaukeeans over the years and have performed a great service to radio listeners. And, I might add, they've done it on a volunteer basis.
Local bands can bring their CD into the station and have it played on the air in the same afternoon.
You won't get that hometown feel with an internet radio station. And, WMSE doesn't just play music. There is an education process that occurs because each DJ specializes in a particular genre and is able to provide a background and history with regard to the music they play. That local flavor also includes links to a number of independent businesses in the city which have formed ties to the station over the years. Although the station has made some format changes over the years, it has continued to fill a void in the Milwaukee radio market, featuring local music daily.