N.C. He gives seminars, runs annual sales meetings, and conducts training programs on selling and customer service. More than you want to know. More than you can measure in real dollars.
Most people only measure the dollar loss of a sale, or how much revenue was lost for the year.
For openers, multiply that times 20 years. Then the real losses begin to pile up. Seems like a pittance compared to the four paragraphs above. Here's how to win them back. Start by switching places with the customer.