The World Wide Web is showing signs of breaking away from the dominance of English, American-derived content. While the Web still affords a window on the larger world, users are increasingly able to find what they need in their own language on local sites. In each country, local content will play a role in converting the less frequent users into heavy users. The desktop PC is used by 9 out of every 10 Internet users to go online. Only 7 percent primarily use a laptop and only 1 percent primarily use a wireless device.
Many home have PCs without without Internet access.
In every region where English is not the main language spoken, nine in ten Internet users prefer to get local information in their own language. Nearly two-thirds of American Internet users have bought something online, as have 40 percent of users in other leading markets. Some have near-term potential, and others do not. Before you go starting or expanding your e-commerce plans, a report by META Group points to the right direction. Copyright 2001 INT Media Group, Incorporated All Rights Reserved.