Sometimes a local chapter has problems getting articles in the newspaper. It may stem from a long-standing rift between the chapter and the paper. Now is the time to patch that rift. When the relationship is good, call a board meeting to get the help of the editorial board on how they can help to get the message across for maximum impact of your project. When things are bad, what is there to lose.
Most areas now have a colorful regional magazine with an upscale readership.
Outdoor advertising is on display 365 days a year. Direct mail can personalize the Junior Chamber message to a very select audience. Develop a brochure for the local chapter as a recruiting tool. Press kits should always contain background material on the chapter and the national organization, but should focus on the program or project. Any local event that can be tied into a current national story is almost always guaranteed coverage.