Dr. Demerest helps companies define biotech market trends and establish business strategies and programs most effective for achieving short and long-term objectives. Dr. Demerest holds an MD from Columbia University and a MBA from New York University. She is an adjunct professor at Stanford University, Palo Alto and Golden Gate University, San Francisco.
Projects range from strategic to crisis management.
Contributions encompassed speech writing, employee communications plans, press communications and national script preparations for Ciba sales regional managers. Served as interim Biotech Communications VP for Fresenius Hemotechnolgy. Reviewed market research and clinical trial data to establish market feasibility for product positioning and longer-term business plans. Reviewed biotech market conditions to establish disease application trends for new product development. Identified market trend for the growing demand for cosmetic medical procedures.