You can also send the report home with students, but many copies will never reach their parents. You can mail them, but that is expensive. You can also take stacks of the report to libraries, senior centers, malls, and shopping centers. Make sure you have them available at the office of each school. Include Lots of Action Photos.
People like to see happy students doing things.
Avoid staged pictures of students with trophies and certificates. If they won a debate, take a picture of the students actually debating or playing basketball or whatever. Try to make the photos reflect the racial make-up of your system. Photos of students and adults working together are best. Make sure you don't expect your public relations person to do all the work.