Repetition of Key Terms Key terms in your writing deserve repetition but it must be accomplished judiciously. It is not necessary to repeat names or ideas over and over without a strategy. Repetition of key terms, however, will strengthen an idea or an argument and will give cohesion to a paragraph. In narrative writing, use dialog to bring a story to life. Dialog enables the reader to get to know the people in a more intimate way.
Quotes serve the same purpose in expository writing.
They bring the arguments and proofs to life by bringing authorities into the writing and giving them voice. Source Material Be sure you are making assertions rather than simply pouring out your opinions. Give credit every time and don't hesitate to throw your weight behind the well-developed views of someone else's expertise in a matter. Your job is to integrate that expertise into your writing and to make them say what you want to say. In fact, this element brings cohesion to the whole of the paper.