Problem is, that's bad investing.
Putting them in control is our key mission. Ah, yes, active traders. And Fidelity is not alone. According to BancBoston Robertson Stephens, online brokers are spending more than half a billion dollars this year on advertising. And most online brokerages, for whom volume is the key to success, aren't as conflicted as Fidelity about appealing to customers' greed, anxiety or inexperience to get them to trade early, trade big and trade often.