Spreading the word online can be a highly targeted affair. In addition, the analysis of click-throughs will give a good picture of effectiveness and provide a guide to which areas could be useful for any future advertising. There are more than 18,000 newspapers and magazines online. See Newslink and Paperboy . See here .
Readers are more likely to respond to articles than ads.
Association with editorial carries an implied endorsement. Press cuttings can be used repeatedly in future marketing exercises. The art of writing email Press Releases differs greatly from offline methods. Thereafter, if the content is, indeed, newsworthy, there's a good chance it will bypass the Wastebasket and be considered for inclusion.