Marketing You are in the official 1997-98 General Catalog for California State University, Fresno. The Marketing option offers an integrated set of courses that seek to prepare students to become competitive and ethical marketing practitioners. Building on basic marketing theories and concepts, each student studies the domestic and international applications of buyer behavior, market segmentation, market research, channel management, physical distribution, and strategic planning. In addition, students are permitted to explore special interest areas such as advertising, sales, sales management, retailing, product management, purchasing, logistics, and international marketing. Marketing is the motor that powers our economy.
Nothing happens in business until someone sells something.
Only then can firms produce, suppliers distribute, and consumers enjoy the goods and services that contribute to our high standards of living. Marketing is the activity that provides the revenues business needs to meet its expenses, pay its employees, and generate its long-term success and growth. The faculty of the Department of Marketing and Logistics bring together individuals who have studied and pursued business careers throughout the world. The combination of faculty expertise, teaching skills, research activities, and business experiences assures the student of receiving the best education possible in marketing. Although the Sid Craig School of Business provides excellent computer laboratories, each student majoring in business administration is encouraged to have a personal IBM-compatible computer.