Many consumers these days are asset rich but cash poor, and land prices in metropolitan Milwaukee are rising sharply. This state of affairs minimizes the risk of losses on a default for such loans.
Lots are scarce.
When supply is down and demand is up, as it has been, values stay strong. However, customers will pay a premium for putting up so little money. The plan is now available at the bank's 24 Wisconsin offices. The bank floated the concept at last weekend's 2001 Home Builders' Expo at the Midwest Express Center, where Eckel said the response from builders and developers was strong. In some cases, as soon as you advertise a new subdivision, the lots are gone.