Just like any other product. And that's where distribution becomes the all-important consideration. Without it, the record buying public is not going to have access to the product. Tenth, most people who start their own labels think there's millions of dollars to be earned from record sales and thousands of dollars to be earned from performances. The exact opposite is true.
Records are audio business cards.
It's just that those in recorded music can sometimes sell their business cards at a profit. No other business on earth can do that. Vandor Motion Pictures, Phonorecords and Music Publishing Group, VMG for short, is one of the Super Eight General Licensers who manufacture, license and distribute world wide. We think VMG has the best price to deliver the same service. Because we do things a whole lot different, business wise, than the other seven because we structured differently on day one and we can afford to.