It allows marketers to tell their story calmly and succinctly, without fear of being interrupted by competitors or Interruption Marketers. It serves both consumers and marketers in a symbiotic exchange. Permission Marketing encourages consumers to participate in a long-term, interactive marketing campaign in which they are rewarded in some way for paying attention to increasingly relevant messages. Then imagine that more than 35 percent respond. That's what happens when you interact with your prospects one at a time, with individual messages, exchanged with their permission over time.
Permission marketing is anticipated, personal, relevant.
Anticipated people look forward to hearing from you. Personal the messages are directly related to the individual. Relevant the marketing is about something the prospect is interested in. I know what you're thinking. There's a catch.