This version simply repeats a few key passages from the original, removes the line breaks in order to conserve space. Note that the author has also bolded a few key words, as well. The Amazing Mystery of the Jerz Family Name Click on the link if you want to read the best article ever written about a timeless encounter between a starving author and the mysterious ethnic woman who holds the key to the mystery that has plagued him for years. Summary vs. Evaluation Summary is an encapsulation or description of the content of the linked page. Invasion of the Usability Experts Dale Dougherty describes his strong negative reaction to the advice given by usability experts like Jakob Nielsen.
Evaluation helps the reader determine the value of the information on the other end of the link.
Invasion of the Usability Experts Dale Dougherty thinks his readers are simply too stupid to understand his brilliant website. In order to learn anything at all about the number seven, I will have to follow the link. Since a blurb is supposed to help me decide whether I should click a link, the above example is no help whatsoever. The answer may surprise you. Such a writing style is usually associated with entertainment or marketing web sites.