It waspretty busy that night. Still, it was hardly necessary for the waitress toscrape my friend's leftovers into the take-out container right at thetable. In word of mouth advertising, when you look good,your customer looks good. So I'd like to address the hypotheses being tested at our localcustomer satisfaction lab. Whenfriends ask me to name a good restaurant, I suggest that we buy some steaksand grill them at home.
New customers like to ask old customers for advice.
Whenthey look to me for word of mouth advertising, local restaurateurs couldwish my lips were sealed.