Today, we see evidence of individualism in our US culture by awarding the Most Valuable Player of sporting events and citations for those exceeding sales quotas and workplace standards. Whether young or old, there are many opportunities to obtain recognition for individual achievements. Our individualistic culture easily transfers to US corporate cultures. Reward systems in the workplace are designed for the overachievers. Corporations in individualistic cultures places responsibility for decisions on the individual decision maker.
Individuals are accountable for results of decisions.
If the decision is effective and produces the desired results, the decision maker is rewarded. If the decision does not produce the desired results, the decision maker may face consequences. Individual acuity, aggression and perseverance are rewards often desired by all corporate players. Collectivism , on the other hand, is practiced in Eastern cultures. Corporations in Japan, Korea, and China develop corporate cultures based on principles of collectivism found in the general culture.