We practice and advocate safe, legal means of interfering with media events, taking control of the message and exposing the incompetence, lack of integrity, distortions and abuses of the media, holding them accountable for the consequences. Culture jamming is a grass roots movement to interfere with advertising, spin doctoring, and corporate, social and political public relations efforts. Culture jammers expose the deceptions and abuses that often are at the heart of such efforts. For more resources on culture jamming check out our culture jamming links page. They had passionate concerns and wanted to make important social statements.
Old school protesting, in our opinion, is ineffective.
Picketers chanting cliched slogans that rhyme usually lull the viewer or reader into a complacent fit of ambivelence. Stunts, pranks and hoaxes provoke the media to deliver the message on our behalf, often exposing their own incompetence themselves. More often than not they cut corners, fail to check sources or otherwise verify the facts of their stories. By pranking and hoaxing the media, we expose them and provoke debate about their role in our lives and their responsibility in that role. We have done so by introducing outside messages to the contestants who are supposedly cut off from any contact from the outside world.