According to a study conducted by Media Metrix and Jupiter Communications, women on the Web are stronger in numbers than their male counterparts. The number of women on the Web has been steadily increasing. In the study, Rickert says that teenage girls demonstrated the most notable increase. From 1999 to 2000, Internet usage by girls aged 12-17 increased more than 125 percent. The second highest spike in usage was from women aged 55 or over, who represent only about 4.4 percent of Web users but whose usage has increased by almost 110 percent from 1999 to 2000.
Men show a greater interest in the technology itself.
The study pointed to some main differences between how men and women use the Web as a whole. Men consume Cigar magazine, Sports Car magazine, Playboy magazine, Sports Illustrated . It's very vertical. The study also indicated that this group tends to use chat rooms and message boards, in part to find others like themselves around the world who share similar experiences. As women get older, according to the study, they go online seeking product information, as well as information that would help the health and welfare of their families.