Show your interest and concern. Sit down and talk directly with the parent. Establish trust and rapport . If parents have concerns, validate them, then state the correct facts. Encourage and respond to questions.
People remember more from a two-way conversation.
Keep the message simple . Don't use medical jargon. Let parents know how to get more information if they want it . For more information Patients and even clinic staff can get overwhelmed with conflicting information from the news media and other sources. If people have access to the Web, direct them to the CDC and MDH Web sites.