If I was the CEO of a pro team or college athletic department, I'd trade a few sleepless nights worrying over possible risks, in exchange for the security gained from finding solutions to dan- gerous problems before they erupt.
Planning is always better when done in advance.
You prepare for competition. The same should hold true for a crisis. When strategies and procedures are in place prior to the event, your energy can be focused on finding solutions. For any organization to effectively beat a crisis, it first needs to define crisis and crisis planning. It is brought on by an issue or event that has potential for wide spread, long lasting impact.