Set conservative goals for your first year in business. Update your information constantly. Initial research sets your initial expectations. Further research helps you maintain the reality of your outlook indefinitely. Changes in your competition, marketing technology, and online populations can all affect your expectations and projections.
Most businesses fail because of unrealistic expectations.
People often underestimate the cost of establishing a business, the market for their products or services, or the strength of the competition. Guerrillas survey every battlefield completely before committing themselves, and they never choose a fight they can't win. You can learn more about Guerrilla tactics from the Guerrilla Marketing books and software and our Daily Guerrilla Communiques on marketing, selling and online marketing. The current Weekly Guerrilla can be found by clicking here . Server by Mindspring .