Anabaptist and other alternative frameworks, as well as classical and mainstream ethical frameworks, will be presented and assessed from which critical issues in business will be evaluated. This course provides an introduction to the principles and practices of Marketing. Topics include marketing structure, channels of distribution, consumer behavior, pricing, advertising, industrial marketing, telemarketing and marketing research. Aspects of international marketing and service marketing are included. Microeconomic theory and quantitative methods are applied to managerial decisions regarding consumption, profits and output.
Emphasis is placed on computer spreadsheets as a decision tool.
This course provides an introduction to the principles and practices of management, with an emphasis on organizational structures and processes. Topics include group dynamics, motivation, communication, job design, power and politics. Attention is given as to how the computer can be used to process business data and to provide information on a timely basis. This two weekend course serves as the experiential component of the Management and Organizational behavior aspects of the MBA program. One weekend will be spent in a structured set of group development exercises held at Camp Horizons.