The CDT supports a combination of legislation, self-regulation and technological tools like installing special privacy software on computers, to protect consumer privacy. Proper policies and procedures will enhance the public's confidence in conducting online business, she adds. The reality is that with no one looking over their shoulder, any company can sell their user profiles and information anywhere at anytime and without repercussion, Andrews warns. Ironically, the direct marketers and watchdogs are not so far apart on this one. Where they differ is in how to achieve this goal.
Net businesses fears any and all government intrusion.
And as such, both parties stand close together, but on opposite sides of the legislative line, nervously eyeing each other. The onus, though, remains on marketers and companies to ensure the data they use to build consumer lists is gathered and handled legitimately. Web sites and advertisers need to be upfront with users and customers. They need to disclose what will happen with consumer information. Have Your Say.