When your goals and values are not in line, it's as if you have two horses pulling you in different directions. Let me explain. Most people agree that goals can basically be described as what you are striving for and making plans to achieve. While values are those things that are important or significant to you.
Goals often seem to be more easily measurable than values.
Ideally you want your top 5 or so goals to be in line with your top 5 or so values. The significance may not seem apparent at first, but let me share Bob Roberts' story. After attending a workshop I taught, Bob came to me and said he loved his job, but for some reason achieving his career goals seemed to be a real struggle lately. I proceeded to inquire about Bob's goals, learning he had recently revamped his career goals. They were now very clear and defined.