Many grass-root environmental organizations are pushing for lower emission levels and greater regulation. You just do it. Most people say we need smaller pipes or filters on pipes, but what I'm saying is put a filter in your head. Use intelligence filters. We don't need to use that material in the first place, so just don't use it.
Regulations are a sign of design failure.
As more and more companies get it and move beyond compliance, in time the whole regulatory process will become obsolete. Ray, you say the transition at Interface took over a year. The hardest thing was to get our suppliers on board, because we're utterly dependent on them, in some cases, to develop the new technology. We've said we won't make investments that don't make sense, in a true business sense. We put on our marketing hat, our manufacturing hat, our product development hat, and our accountant hat - we wear all hats.