So, at Mistral we 'talk your language', not the sort of jargon that only serves to make the person speaking it feel better about themselves. Call us with your questions, no matter how simple or complicated and you will receive friendly answers and help. You try to clearly show your customer that it is your company they should choose when ordering their Coldroom or Freezer equipment. Time is money and it can be difficult, but customers often buy on price alone not realizing that some quotes are actually too low. In other words, they may buy equipment from a competitor that is barely adequate for their real needs.
Orders are just as easily lost due to overspecifying.
A clear presentation that your customer can understand and then see for himself that you have correctly translated his needs into equipment that you want to sell to him. Many major specifiers are now even insisting that tenders include Mistral computerized refrigeration load calculations. Mistral's computer programs are unique. Anyone can use them and guarantee logical answers. More than just calculating lots of figures very quickly, Mistral's programs will help you to avoid uncompetitive designs.