Websites should load quickly, even on a slow connection. You've got eight seconds to keep your visitor before he or she surfs on. Know why you're building it. Websites must be marketed to succeed. If you don't intend to market your site, don't spend the money to build it.
Marketing includes online as well as conventional marketing methods.
Build a core website first, then expand it as you grow. Spend the money you've saved for marketing. Good website design means the site should be easily expanded. Websites, like Silly Putty, are infinitely flexible. Websites should be built and marketed by professionals.