It's very gratifying. We're also extremely involved in the communities where we do business. It's a consumer-products business. Because of that, in neighborhoods where there is often very little day care, the challenge of the customer is really how to go about what they need to do with as little hassle and as much pleasure as possible. One of our customers' burdens is child care.
Nobody wants to get a babysitter so they can do laundry.
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