Eighty-four percent of the respondents to GVU's 8th WWW survey noted that email has become an indispensable technology for them. This reflects positively on Opt-In as a marketing tool for many reasons. Your message is heard. There is no doubt about the fact that people are increasingly communicating through email. In fact, the average users spends roughly 60 percent of their online time reading, answering, or penning email, giving your message a high probability of being seen.
Distribution is swift.
The email medium itself allows instant response to any marketing message, by placing hyperlinks in the body, thus making time-sensitive campaigns feasible. Opt-In Direct Email campaigns can be completed in hours rather than the equivalent postal conversion of three to twenty days, depending on the mailing rate and the global reach of your campaign. Messages can be instantly forwarded. Due to the interactive nature of direct email, you are not only calling your recipient to action, but a carefully drafted Opt-In message may end up in the inbox of others who have had the message forwarded to them. In Direct Email is measurable by click through.