A single column of 36 point type might have a value of 12, which would be the highest a headline could count and still fit. This method has been replaced by computers that display the size and width of a headline on the screen. Rules for writing headlines 1. Incorporate the main features of the story in the headline. Write the headline from the lead of the story.
Most stories contain some key words.
Build the headline around the key words. Use the active rather than the passive voice in writing headlines. Each line should be a complete thought. It is better to begin a line with a noun. Use numbers only when they are important to the story.