Your web site says a lot about you. If yours looks pretty much like that of dozens of other agents in your area, you are not trying hard enough to position yourself against other Realtors in consumers' minds. Subheads can position you on your site to appeal to your secondary target audiences. If so, you need a subhead below the headline saying that you are. Remember always that your home page is simply a portal to the rest of your site.
Images are less important than headlines, subheads and text.
But they should be just as relevant. For your 2001 plan, write out your new headline, subheads and several supporting blocks of text. Is there any point even telling them that you have a site if it contains exactly what every other agent's site contains. You got it, Gunga Din. At least every month you should add some content that is new, exciting, immensely useful or valuable and free for your visitors.