This campaign broadens our industry's efforts to help investors understand the risks and opportunities involved in making financial decisions. All four ads share a magnifying glass motif, but each focuses on a different point. The ad urges investors to do their homework before investing rather than taking advice from someone in an online chat room. If the only investment advice you're getting is from some guy in his pajamas at two o'clock in the morning, you need to worry. The ad directs readers to a brochure on online investing posted on SIA's Web site.
Margin accounts .
If the stocks go up, the ad says, your return will be larger. But, you can also lose more money than you have invested. Further, your stocks may be sold without notice to pay off the loan. An SIA brochure on margin accounts is also available on SIA's Web site. Stock price information .