Too often services marketers focus on just one or two pieces of the marketing puzzle. In today's hyper-competitive environment, marketers need to exhibit leadership by shifting from mastering piecemeal tactics to driving business strategy.
Marketing is much more than marcom and sales support.
Marketing is the key function that drives real business results such as revenue, profits, and brand loyalty. The framework places the client in the middle of all marketing functions, and emphasizes a lifecycle strategy to meeting client needs. All Rights Reserved.