T he problem with demographic only information for this market concerns traditional methodologies that attempt to segment the population to differentiate consumers. Indeed there are different age groups, education levels, income levels, and cultural backgrounds, but minimal differences are all that exist in the lifestyles of our listeners. In this grouping we can better target the client's product or service. As a result, healthy respect for nature and the environment is tempered by the harsh reality of weather conditions that can fluctuate wildly.
Family life is important to residents of North Central Montana.
Traveling great distances to show support for family and friends in activities like sporting events is common place. Trends in fashion remain casual and influenced by the mass media. Political affiliation leans toward the Democratic party. These political leanings are historical and representative of a large labor presence brought to the area by the railroad and mining industry, farming and ranching interests, and two Native American Reservations. For the same reasons, cultural diversity is as broad as the Big Sky of Montana.