They want to go where everyone else goes and do what everyone does and have the newest and best of everything no matter what the price. Men buy trivial items such as fancy cars and entertainment centers. These items are not necessary to our everyday way of life, or are they. The guys have to have the best TV to watch the football game on right. They could get by with out the best, but they always have to have the top of the line extras.
Men also have to have a fancy car or a hotrod in the garage.
They don't need those things to be men, but they think they do. So they go out and spend money on these things and run the credit up out of control. That's ok though because they will work overtime to make up for it.