Make the presentation beautiful one that you would be proud to have in your home. Add accessories, tables, lamps and chairs. Make it a room that they WANT to buy. Add a beautiful rug to highlight leather's unmistakable elegance. This is the term we coined to represent that beauty, comfort and style sells to the naked eye.
Price becomes a distraction.
And when you sell it, romance the product. She wants to buy your product. You have to make it presentable in your store and then make an effort to tell her that you have it. Perhaps for many of you it is. But remember we are not dealing in brain surgery here.