In this portion of the letter, you should demonstrate precisely and succinctly your qualifications for the position. Sell the employer on your pertinent strengths by citing examples. If you are responding to an ad, address each of the qualifications sought. Write forcefully by using the active voice. The last section of the cover letter generally conveys your appreciation for the employer's consideration and asks for an interview.
Most career counselors recommend an assertive approach.
They encourage students to state courteously that they will call the employer within a specific time frame to arrange an appointment rather than simply wait for the employer to reply. Frequently this approach impresses employers looking for candidates who take a great deal of initiative. The following are some general hints to remember in writing effective cover letters. Try to strike a balance between crispness and warmth in your writing style. Write in such a way as to suggest a pleasant personality.