This course provides a general introduction to the tour and travel business as well as to the products and services offered by tour and travel agencies. This course offers a comprehensive review of the organizational structure of travel agency businesses, the operational functions of retail and wholesale travel agencies, and the development of services for individuals, tour groups, conventions, incentive groups, and other special interest travel. This course offers a geographical overview of the world from the perspectives of both traveler and developer. It also addresses issues of concern for both the tourist and the travel industry professional. The course includes an examination of international tourism development in specific regions of the world.
Emphasis is placed on both popular and potential international destinations.
This course introduces students to the needs and requirements of a travel agency business. Additionally, basic computer systems and skills are presented. Guest speakers and field trips to agencies and airline offices augment the course. This course introduces the student to the fundamental operations of a retail tourim enterprise. Emphasis is on small business management techniques, marketing strategies, and customer relations within a retail tourism operation.