Also television, radio and internet are kinds of formats with a different appearance and perception and so on. The sense of information has been determined by the format and the form of its mediation. And for a long time we have been talking about freedom under the terms of Coca Cola. We have already grown a beard on this. But the detachment of an appearance from an event, or the substitution of things with signs, is followed by gradually fading-away abilities which allow the perception of this process.
Freedom is drinkable.
Such examples are uncountable. Today it is more and more difficult to make a statement about reality which is constructed of artificial systems supported by media machines. It seems that the relation between things and humans begins to reverse. At last humans should be again in a position to be able to convey meaning to things. However, today no sensible, or better, cultural, relevant art can be created without giving a thought about how the world not only is but also could be.