Graphics make the difference Graphics Make the Difference By Cathy Hinkle As great as the power of the written word is, a little clip art can make your message come alive. Whether you are producing a congregational newsletter, a flyer for the church food bank, or the Sunday bulletin, graphics can attract your reader's eye and set the tone for what follows. Artwork also offers identification. The more clip art you use, the harder it is for the reader to discern what is important.
Repetition makes the message stick.
Sometimes the art will be smaller, but that consistent look is somewhat like television commercials that repeat and repeat until we go buy the product. Complex artwork overpowers what it accompanies instead of complementing it. With computers, the use of boxes, lines, and fancy type has increased. In some ways, these are like artwork, and need to be kept few and simple. There's nothing wrong with occasional white space to give the eye a break.