It implies groups of people formed to solve problems for customers to be treated in such a way that they can solve those problems, and that they are allowed to fuck up when they don't. Fuck ups are the most brilliant new products of tomorrow. I could go on. Cluetrain focuses on integrity, for lack of a better word, within business. You can treat the planet with integrity, too.
Life is just too short to sit through one more marketing presentation.
As a business student approaching graduation, reading your recent manifesto gave me a good guideline as to what kind of company I should be working for. It also threw everything I've learned in the past few years out the window. As my final project, I decided to do an hour presentation on a circus. The Prof. didn't say a word after I finished. The response from the class was somewhat different.