Before you select the building blocks and tools, you need to know what you want to build and for what purpose. Before building your web pages, you need to take time articulate your goals and create your blueprint. Another important element is to identify the audience that your want to reach or serve. Some characteristics of great web sites include timely original content, interactivity, good organization, and is easy to navigate. A sense of humor helps.
Flashy graphics are nice.
But the fundamental traits that make a site work are more elusive. The essential characteristics of a great Web site follow some basic guidelines and most are just plain common sense. Original content is the most important trait of a great Web site. Original content is the most important trait of a great Web site. Sites that provide only links to other sites are essentially meta-lists, while sites that have some information that's useful to the user stand out and will be revisited.