Since gifting is occasion-based activity, auto content management tools will enable the home page to be oriented according to the activity. Also region wise content can be updated during the occasion. The complete information catalog is database driven. This will ensure that the information can be updated at any time without affecting the interface. An on-line collaborative chocolate cookbook is being compiled.
Greeting cards can be e-mailed to friends and relatives based on themes or festivals.
Content can be changed to suit the occasion. The visitor can choose the titles that best suit the occasion so every e-card advertises the Cadbury gifting site. The E-card icon is located right on the home page, making it easy for customers to utilize this free service. Reminder service I n order to enable customers remember birthdays, anniversaries, festivals and other special occasions, a personalized reminder service has been developed which informs them, in advance as an alert - about their chosen important dates and occasions. The site is tied up with with a reputed Indian payment gateway that accepts leading credit cards on-line from across the world.