Music will be downloadable onto memory chips, allowing listeners to take their collections wherever they go. This music will be watermarked and tracked, participants added, so that artists and record companies get proper financial compensation. A digital rights management system begins with quality digitization of an artist's content with all the attached meta-data that's necessary for his team to be able to track all of the information so that everyone can get paid and recognized for what they do. The music industry also plans to become better acquainted with the music buyer by licensing songs over and over again for varying amounts of plays and time, executives noted. You don't download The New York Times to your computer, you access it.
People come back over and over and over again for the same thing.
Now, technology lets us all be in this industry. A key to our success on the Internet is called entertainment. We have to marry entertainment and technology. That's what the consumer wants. Nordic Nations Push Back Europe's Digital Frontiers.