Platinum is a very dense metal, heavier than gold, silver and even lead. It s strength and density prevent wear and tear to jewelry. A common misunderstanding is that platinum is virtually indestructible. What platinum won t do is wear away like gold does. Due to the intense atom bonding, platinum does not rub away as gold does with daily wear.
Platinum feels and looks luxurious.
It has a luster and a rich, white color. We can feel the difference between platinum and other metals, because of substantial weight and exquisite finish. Platinum is hypoallergenic. It never tarnishes and does not cause skin allergies. Platinum is purer.