For over two years my main page did not contain a signup form for my email newsletter. Sure, I had a link to my sample issue, which contained a signup form, but I never got around to adding the short form to my main page. I added a short sign up form with a testimonial on my main page and my new subscriber signups nearly doubled, from 300 a week to close to 600. If I had smartened up a year ago I could be at 50,000 subscribers now, instead of 35,000. If you are not using a signup form on your main page to collect email addresses of your visitors, you are making a big mistake.
Most web hosts offer that basic script for free.
The signature is included in at the bottom of each email message you send and it is an excellent way for potential customers to learn about your products and services. When done properly, your signature can constantly make sales for you. Although most online marketers know how to use a sig file, nearly all are limiting themselves with this tool. Any time I replied to an email message it included that short signature at the end. Rather than use the same sig with every email, I now select from a menu of four separate signatures.