Advertisers often use subliminal techniques to boost customer response. Singly or in combination, these approaches can all work to professionalize your production. Different stations have different agreements with these publishers' representatives. Second, make sure your cleverness complements your message. Don't get so hung up on writing brilliant copy that you forget to sell the product, and don't get so obscure that the average listener can't follow you.
Music begins loud, dims to be heard faintly over voice, loud again at end.
We carry a full line of Armenian records and tapes, food, clothing, and craft items. Simple and to the point. A natural for a classical or ethnic music show. I read they have lots of calcium. I made up the recipe myself.