Competition for the customers attention has grown so much that an extra edge is almost always necessary. The cost of advertising in the established broadcast and print media has skyrocketed. Large corporations dominate the markets by spending heavily on media and lavish commercial productions.
Newcomers don t have a chance to compete unless they have deep pockets.
Infomercial air time has become so expensive that very few products can generate profits unless huge blocks of air time can be bought at substantially discounted rates. This is generally impractical for the types of products that are suitable for infomercials. Last year, a web site that was professionally connected with the search engines would be competing with about 400 other similar sites. With the use of ingenuity, the chances of having the site show up within the first 20 listings were great. Today, only one year later, the number of competing sites has risen tenfold to 4,000.