Towards the end of the 1980s, the business of charity fundraising changed. The idea of using celebrities, contemporary culture, and the mass media in combination to raise funds proved to be very successful. Bible Societies can also take advantage of this phenomenon. The media are available. For example, the Internet is as useful a way of contacting large numbers of people as television, and it is a lot cheaper.
People give to help people.
The best appeals are direct and concrete, creating an immediate feeling of having done somebody a good turn. Since the 1996 World Assembly, fundraising in the UBS has been characterised by a philosophy called Relationship Fundraising . The essence of this is that a relationship is created with the donor so that all donors become long-term supporters. A second part of this philosophy is the belief that people give to help people. The best appeals are direct and concrete, creating an immediate feeling of having done somebody a good turn.