For example, in this media-savvy age, most people know how a television commercial makes its way to our home screen. Chances are, a public relations practitioner was instrumental in placing each of those stories.
Public relations is different.
Although we are exposed to the results of the public relations practitioner's efforts every day, the message is usually subtler. Here are a few tips to get you started on a successful road to putting your message in front of the media and, ultimately, your customers. You can't hit a bull's-eye if you don't have a target. It is essential to your public relations program to clearly define your goals. Sure, it might be great to have a cover story in The Wall Street Journal.