Here is one occasion where the press is not necessarily being used to sell the book. It's being used to satisfy the curiosity from the audience. Rowling will do her interviews aboard the Hogwarts Express, a train decked out as the books' magical locomotive. The Zeeland, Mich., school district banned read-alouds, took the books off elementary school library displays and required parental permission for use in book reports. People get killed.
People run into misfortunes.
But in the books, good always triumphs. Harry is always having struggles. There's a lot going on with Harry. Just wait until next weekend. Francais J.K. Rowling's fourth book in the Harry Potter series will be released next Saturday.