Automotive manufacturers make very small margin on the actual manufacture of motor vehicles. All the people downstream, those that sell it, those that service it, those that provide spare parts, those that provide the finance for it, and the insurance board, are the ones that make all the money. You will see manufacturers more and more come into channel conflict with the retailers because they want to get ready access to consumers that they otherwise wouldn't be able to get through normal distribution means. They are seeking to increase the margin that they take for actually creating the economic world and value by producing that product. We see the majority of the business coming from private exchanges.
Public exchanges are nice, but no one can compel anyone to use a public exchange.
In our space where we deal with logistics, public exchanges have been very much about just ordinary bulletin boards that don't turn out a tremendous amount of value. If you establish private exchanges, you have a better chance of success. If you are a beer distributor or a coke distributor, you are not going to go to someone in a complimentary industry and establish an exchange because you are competing for exactly that same transportation space. However, if you create a private exchange, there is greater efficiency by combining those loads to where they are going. For example, the best mix of transportation capacity is by mixing chips and beer together.