The online learning portion of the program is critical to participants' understanding of the Internet as a communications medium. By learning and researching online, participants become fully immersed in the Internet environment and experience first-hand the many possibilities of Internet technology. A large number of guest speakers from industry and academia are featured in seminars to address a variety of marketing topics and real-world business issues. Each module has specific objectives to ensure that overall program objectives are met. Assignments include a combination of readings, individual research and essays.
Many assignments involve online research and access to Internet information sources.
In addition to regular assignments, participants must complete two individual projects. The Competitive Analysis project explores web sites of interest to the participant. Another project is research oriented and focuses on the specific interests of individual participants as they relate to Internet marketing. There are two team projects that are required assignments in the program. One project is the conceptualization of an Internet start-up company and the creation of a short business plan.