Today, the new Swift's has 22 employees of varied ages all sharing enthusiasm and good humor as attitudes of the day, just as forest green sports shirts are its uniform. The staff, whom Cartier recognizes as the primary cause of the success, helps 600 to 1,000 people on an average summer day. The mission of the market, Cartier says, is to serve the entire community of Osterville. Though Swift's has caught on in the village's most elegant summer estates, the owner states firmly that this is not a just a place for Oyster Harbors. There's a steady stream of working pickup trucks, briefly stopping by at coffee break and lunch times.
Office workers call for daily luncheon specials.
The weekly items on sale in meat and produce attract families and retirees who note, along with Cartier, that prices on many items are competitive with Stop and Shop. Cartier doesn't expect his customers to do all of their food buying at Swift's. He says they go to Star Market once a week for staples and grocery supplies. Thus the emphasis on quality meat, fruits, vegetables and deli. A Policy of Service Much of the market is new and, within confines of the building, is expanded as well.