This is to remind our clients and other site owners that there are many ways to promote your web site. Many people think that as soon as you publish your web site, your prospective clients will start knocking at your door or that you never ever have to spend a nickel again at promoting your business using the traditional methods.
Nothing is further from the truth.
Unless you are extremely lucky or you have a lot to give away for free, it takes a lot of marketing, promotion, innovation, networking, and even money for people to recognize that your web site or business exists. And once they know that your site or business exists, the final test is if you are offering the right product or service at the right price. Don't spam or do mass e-mailing. Address the e-mail to the prospective not a mailing list address. Carefully choose your prospective clients.