Be sure your news releases are timely, concise, typed double-spaced and contain no grammatical errors. In a news release, state the most important information in the first paragraph, followed by supporting or less important information in additional paragraphs. Some newspapers have a calendar of events feature and would be glad to include information on your meeting. Interesting a reporter in writing an article based on your press release isn't as easy. The first stories reporters write are those that appeal to the masses.
Personal contact is important.
If you know someone on staff at the newspaper, talk with him or her. Or give emphasis to your news release by personally delivering it to a reporter. Use what works for you. Contact radio and TV stations in your area to see if they have talk shows. You may be able to arrange to be interviewed.