This allows for rapid changes to equipment as technology improves. The company may suggest that certain key technologies be purchased, but often a compromise is reached between the client and WarRoom Research based on equipment the company already owns. Although war rooms can be set up for a variety of purposes, such a facility is especially useful when employing another intelligence-gathering technique that WarRoom Research personnel have developed. For example, the quarterback operation, named after the key player in a football game, involves designating one individual to oversee the systematic planning and execution of an intelligence collection effort at a professional conference. The method allows for a quick reaction to change that a conference event often requires.
People go to conferences now without planning.
In that case, it's hit or miss. They are going there for information or maybe networking. Imagine if you plan ahead. Planning sessions begin long before the first day of the convention. This allows someone from the intelligence-gathering team to suggest panel participants, including a speaker from their own organization as well as prominent people from a competitor's company.