Platinum is fashionable. Platinum jewelry appeals to many people today because of its subtle beauty and elegant understatement. Many platinum jewelry designs are accented with 18 karat gold, creating a sophisticated, versatile and fashionable look. Many jewelry designers and manufacturers feel that platinum is best suited for both diamond and colored stone jewelry because of its strength and durability. Platinum prongs show little wear, and thus offer precious stones greater protection.
Platinum is also one of the most enduring jewelry metals.
Faberge, the famed nineteenth century Russian jeweler, prized platinum, as did Louis Cartier of Paris and many of the great jewelers throughout history. Choosing a stone is only part of the jewelry-buying process. Its setting is just as important, and platinum jewelry offers unusual strength and durability. Fine platinum jewelry endures. A diamond and its setting should be forever.