He continued with tips on finding the right balance between existing and new target groups by making sound combinations. Next, Jamieson pleaded for the inclusion of representatives of the desired target group on the board because, as no other, they can express the wishes of this specific target group. Our guests went on a guided city tour through Rotterdam. In front the Ostrich performance by one of our members, Paul Miskin. He focused on the impact visual arts, and more specifically, art in public can have by using examples of his own work, such as 'Over the Edges' in Ghent and 'Poetry Summers of Watou'.
Museums can form a threshold to visit works of art.
Displayed outdoors, works of art can be experienced by everyone and can become an event. Hoet warned for organising these types of events perfectly, but without content. The tension between the artistic preoccupation and the unusual surroundings is very important. Keynote speaker Marian Salzman of the Intelligencefactory speaks about trends and new developments in the event business. Groups of 25 people took part in these workshops.