People rally around passionate leaders with a compelling vision and purpose. We're drawn, like insects to the back porch light, by those who are so passionate about their work that they have turned it into a cause. They will love you for it. Whether you've loved him, hated him, or just wanted to ignore him, strong convictions are why Rush Limbaugh has been so popular. It's also why some of the greatest transformations of our time were led by passionate leaders such as Lee Iaccoca at Chrysler, Jack Welch at GE, David Kearns at Xerox, Sam Walton at Walmart, and Bill Gates at Microsoft.
Effective leaders generate action.
Leadership is action, not a position. This creates focus and harnesses the deep urge we all have to be part of something meaningful - to make a difference. To know that we are doing something worthwhile, that we are striving for a worthy goal. Effective leaders rally people throughout their organizations or teams, customers, suppliers, strategic partners, shareholders, and anyone else that can help around a cause. They transform jobs into crusades, exciting adventures, or deeper missions.