Getting the Attention You Deserve. A Final Word. But Act Locally. But just as often good information and advice is in the next office, down the hall or just across town in your local library, economic development agency, business information researcher, trade consultant, lawyer, accountant or banker's office. If you do not already know one of the above, consult the Yellow Pages of your local telephone directory.
International marketing is expensive.
From past experience we know that, unless you are a frequent visitor to India, building a business relationship in South Asia takes time and money. You will most likely have to make several trips to India before landing a contract. India is not the type of market whereby you can sit in Canada, send out prospecting letters to buyers, and expect orders for your goods or services to roll in. Also federal government trade promotion funding programs such as PEMD and CIDA INC now reflect this criteria. Indeed the key characteristics of successful companies in this market are extensive international experience and total commitment to global marketing.