But there are plenty of other fish in the sea. Personally, I've always been attracted to the excitement of discovery. When I first began buying wine, two decades ago, my favorites were those that I stumbled upon based on a tip from a friend or a savvy wine merchant. Today, I still revel in the discovery of a new wine. At Wine Spectator, we see more and more new labels released every year as the wine industry expands.
Many new ones come from experienced winemakers breaking away from their old employers.
In addition, a recent surge in popularity for varietals such as Sangiovese, Syrah and Sauvignon Blanc has led to new, sometimes outstanding lower-priced wines in these categories. Quite frankly, I don't want to set off a stampede for a particular newcomer right now. My advice is to just go out hunting. If you find a good wine at the right price, pick up a case. Buy enough to wait and see.