Local exposure for yourself and for your program. Possible exposure on statewide or national level. Media pass information to target audiences. Media act as filters. They decide what s important.
Media are in business for profit.
You must build credibility and trust with media. Serving as a source of information for media is the number one goal . Develop a strategy Decide who is responsible for media contacts. Set goals and decide on your approach. Become a reputable and dependable expert source.