If you are one of the minority who has some produce savy I give you the kudos you deserve. Most supermarket fruit sucks. Thats just the sad truth. It is picked early, and immature, so that it ships and displays well. Taste is a very low priority.
Retailers count on eye appeal to sell produce.
You have to learn to shop with all off your senses to pick good fruit. We live in a world of instant gratification. People want to be able to buy strawberries year round. The result of that mindset only reenforces the need for fruit that ships well. Up until recently there were no California strawberries to be had.