Teams of Feminist Field Analysts will monitor prime-time network programming during the February Sweeps Month. While Nielsen rates television shows based on popularity, NOW will evaluate them based on content. The feminist analysts will rate programs by documenting the amount of violence, stereotypes, sexual exploitation and social responsibility. The release of NOW's program ratings will be a moment of truth for the networks. NOW will analyze the results of the feminist television surveys and issue a report of the survey's findings at the beginning of the May Sweeps period.
Media activism is crucial in the fight for women's rights.
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