One delivers multiple media entertainment products to a variety of markets but primarily to children and families. The other provides interactive marketing products and services to corporate customers on a feefor service basis. CMI's plans called for interactive media to become a major factor in the first and comprise the whole of the second. As the two lines of business operate as separate groups and profit centres within CMI, the impact on operations is modest. Within the entertainment business, however, each division impacts the other.
Projects are individual to each division.
Properties cross divisions. A potential property may originate anywhere within the company. They offer significant long term potential and add value to the Owl and Mackerel brands. Mighty Mites is a successful series within Owl magazine. With Combined Media it was developed and launched in April of 1997 as an on-line interactive area through AOL Canada to AOL International.