This phenomenon is putting a challenge for the companies to actively use the Internet not only to market but moreover to seek for customers they would like to have. This is why we launched in December 1999 the e Europe initiative . Heads of Government of the European Union thoroughly support the e Europe initiative and have asked the Commission to prepare a e Europe Action Plan by June 2000. We are currently working on this. Innovation Innovation is not just embracing new technologies.
Innovation is also about having an innovative idea and knowing how to put it into practice.
Innovation in electronic commerce is simultaneous innovation in business processes and technology take-up. Raising the general skill level for Information and Communication Technologies and improving the access of subcontractors to ICT is of great importance. However, while some enterprises are quickly embracing innovative techniques and approaches, others remain at distance. Entrepreneurship Entrepreneurship started every successful enterprise and provides the drive for economic progress and innovation. Europe needs more successful entrepreneurs and more successful entrepreneurial activity.