Men are workers. Providers vs Consumers There are significant differences in the depictions of women as providers and consumers of health care as compared to depictions of men. Women are twice as likely as men to be portrayed as consumers when both men and women appear in an ad. Women are twice as often used a caricatures. According to National Center for Health Statistics data, women make fewer office visits to physicians than do men.
Men also have more days of in-hospital care then do women.
Advertisers chose to portray poor mental health as an integral part of womanhood. Although some women are pictured as physicians and as other health care providers, they are underrepresented in the medical profession and overrepresented in nursing. Age of health care professionals is interesting. Nurses are pictured as young adults.