And I hope that that message will be conveyed home to the nations of the world. That Australia s a place that not only produces some of the best food in the World but at prices that they can afford. And that may encourage them also to enjoy some of the diversity that s available in the diets of the World these days. So this particular campaign will provide to the world s media in Australia for the Olympics, some material to help them in selling our products to the world. Now, we know from watching Olympic broadcasts from other parts of the World in the past, that not every moment of every day of every broadcast is spent at the sports venues.
Most broadcasters like to capture something of the local flavour.
And so this is a wonderful opportunity to demonstrate that the Olympics are not just about Sydney. It's a once in a lifetime opportunity. So we ll be approaching and making available to the visiting media through the Darling Harbour Media Centre, this material available for them to be able to conveniently pick it up for their international broadcasts. We ll be approaching the international airlines as well as the broadcasters in the hopes that they may use some of this material on their incoming flights. But the kit has also been designed so that it can be used after the Olympics.