To attract more clients and referrals. Also, your information product helps to establish you as an authority in your field. To get publicity for yourself or your business. My experience is that it's 100 times easier to get publicity as an author than not. Because people respect authors.
Most people believe it's really hard to be an author.
If you have a book, booklet or tape program, you must be an expert. Also, editors are always looking for useful booklets, books and tapes to review. There are several keys that are important to your success with information products. Whatever you decide, it's important to begin with the end in mind. To have a clear vision about what the role of information products will be in your business.