Even when we find the word making us uncomfortable about our own actions, we should not turn away from the truth, but should turn away from what it is we have been doing wrong. That is what is meant by rejoicing not iniquity, but instead rejoicing in the truth. Love endures all things, even persecution from those whose good it seeks, and indifference. It believes all, not being suspicious of what it sees, giving credit where it is due. It hopes the best regardless of what is presently seen.
Love never fails, it continues the same, yesterday, today, and forever.
By this love He went to the cross. This is the love He imparted to us, that abides in us by the Holy Spirit, and this love is greater than all else, as it is written of Christ in you, Greater is He that is in you, than he that is in the world. This love is the very nature of God, and all the fulness of the Godhead is manifested in Christ, whose Spirit you have if you are saved. This love is shown by deeds, as faith is shown by works. Where the Fruit of the Spirit is mentioned Love is listed first.