It is uncommon for a company to spring into the electronic media field and cause an immediate impact with its product. In most situations a company slowly builds acceptance from the general public. If these companies are lucky their products are widely accepted and become common household items. From the time of its launch to today, it has been one of the fastest growing consumer electronics products ever in US history.
People are often scared off by new technology.
But the idea of satellite television was not new. This attracted numerous individuals who had before turned away from satellite television due to the huge receiver dishes and sometimes difficult aiming. It was as easy to use their receivers as it was to use a television antenna. The satellite television service was first offered to the residents of Jackson, Mississippi. It began to grow immediately.