We have no idea about the rest of it. All this adds up to bad news for those who see testing as a way to create a more level playing field for students, at least according to the Center for Fair and Open Testing. The explosion of coaching has further undermined the legitimacy of the test-based meritocracy. Two kids had clear improvements. Maybe it requires a motivational speech at the beginning of each session.
Most observers expect to see the online test prep trend continue to grow, at least for a while.
We will see lots of gimmicks and very heavy promotion. TestU took out a full-page ad in the New York Times, for example. They are using the eBusiness model, in that they spend money to establish a consumer base and hope they will eventually make money. But Kaptest s Miller does not believe online coaching will replace traditional coaching. We see traditional test prep and online test prep as two distinct markets.