Consider the cost of a one minute TV spot rather than your current 30 second spot. Consider a two page spread in Time rather than your current half page. For a miniscule amount by comparison your Web site can educate your audience, literally overwhelming them with information. And the nice thing is that they can eat their fill and no more. Y our product information is always current.
Nothing is as old as yesterdays newspaper unless it's last month's magazine ad.
New products are added to your line, prices change and specs improve. Getting the word out on the media's schedule can be a difficult problem. On the other hand, keeping information current is a strength of the Web that no other form of advertising can touch. Y our customers can shop at their convenience. At the same time, your store is always open to dispense product information and to take orders.