People buy products and services whose names they remember.
It's that simple. You're probably doing a good job with your advertising program, participation in trade shows, including ISRI's, direct mail campaigns, and maybe even telemarketing, but your brand name may still not be achieving the high level of recognition it needs to make a firm impact on buyers seriously shopping for equipment, products, and services designed to support the scrap recycling industry. That's why, when you decide to become an ISRI 2002 Convention Sponsor, you can expect the kind of visibility that makes a brand name memorable. You will immediately increase the odds that your brand name will stand out above the competition. Super Sponsors will be listed together on similarly visible signage.