And whether you're new to the game or a seasoned vet, this exceptional session will ensure that you and your sales staff are 'well-schooled' in the skill and art of school technology sales. Participants will learn a dynamic sales approach based on developing highly valued consultative relationships and solidifying strong customer bonds. By using guerrilla marketing techniques and substituting savvy for big budgets, the marketing aces on our panel have brilliantly succeeded in doing just that. The Asian economy is still staggering, but the K-12 economy remains aglow.
Federal spending is up, state and local expenditures are strong.
But to prosper, you've got to know the territory. Join the nation's leading school marketplace analysts for an intensive and impressive deconstruction of the K-12 technology market. And those are just a few of the folks who may have something to say about purchasing technology goods and services. This session will show you how to find them. While electronic marketing technologies have created exciting new promotional channels, they haven't diminished the power of more traditional methods such as direct mail, display advertising, telemarketing, and trade shows.