We want to believe we're in control. We like the idea of having the solution, being able to come up with the answer that will help people. All they have to do is listen to us and do what we say. Sorry to say, that's a big illusion. This is the 90s, the age of empowerment, the learning organization.
People expect to have some say over their worklives, including their education.
We need to provide tools wherein people can solve their own problems. Teach 'em to fish, as they say. Especially nowadays in the era of open learning environments where people have so much choice in their learning resources. I see design and use as flipsides to the same coin. It's a comforting idea for technologists and, on a macro level, it makes sense, but it doesn't really work that way in practice.