When selecting fine jewelry, the most precious materials, the richest and brightest gemstones, the most attractive designs, and the most durable and beautiful metals, are the most highly desired. This is especially true when purchasing jewelry to commemorate a special occasion of one of life's milestones. Platinum is one of the most beautiful metals used in jewelry today. Its rich white luster and understated elegance are beyond compare.
Platinum is the metal of choice for today's discriminating jewelry buyer.
Because platinum is so pure, it is hypoallergenic, resists tarnish, is one of the world's strongest jewelry metals and is extremely durable. No, it is quite different. To create white gold, yellow gold is alloyed with copper and silver along with small amounts of nickel and zinc to achieve a white look. However, it does not have the same purity, strength, rarity, durability or natural white color as platinum. Platinum jewelry should be cleaned the same way you clean other fine jewelry.