International Commerce International Marketing Internet Advertising Internet Economy Internet Media Internet Prod. Commentary Online Advert. Typically I write about the importance of keeping the user in mind when making business decisions. Your fellow employees have probably known and forgotten more of the crucial elements needed to build user-satisfying products or provide a pleasant customer experience than all your focus groups and surveys can ever hope to divine.
Employees are a crucial means of marketing.
If your employees don't fully believe in what they're selling, it's doubtful that they'll sell very well. I've known people who warned me not to buy from their companies because the customer service or order fulfillment was terrible. That's fine if you want your company to go quickly down the tubes. Keep your eyes and ears open. Pay attention as you walk down the hallways.