This special 20 cent postage rate for postcards was not changed by the 1998 postage rate increase for other types of mail. You also need to use paper with a thickness similar to index card stock. The printing cost for both of these formats is also low - about 2 cents per postcard. However, many non-US business owners who use postcards tell me they are exceptionally effective. Getting more attention to your offer always results in more responses to your offer.
Postcards are inexpensive and easy to prepare.
They're First Class Mail with a special low postage rate. You don't have to spend much time or invest much money to get profitable results with postcards. When you want to generate prospect leads fast while keeping your costs low - send postcards. Bob Leduc retired from a 30 year career of recruiting sales personnel and developing sales leads. He is now a Sales Consultant.