It's All About Natural Archetypes of Nature. Competition is a natural phenomena and archetype. Nature also holds the power to heal, kill and transform ugliness into beauty. Nature holds a true monopoly on the unbreakable laws that govern business. Nature has a very fast and robust communication system that causes all kinds of actions over cosmic distances.
Mankind can only borrow and use the natural laws but never own an exclusive right on their use.
Nature is unbiased and applies the transformation forces without regard to station in life, color, fame or fortune. Mankind is in a constant competition with Nature to survive. In the meanwhile, Nature is a thing of beauty and the best business alignment partner. Nature acts at all times. It's about situation management.