Sometimes the sign can just suggest the product's function-what it is and why it is used. Other times, the use of company and product names can work. However, overuse may result in the undesired effective of seeing your sign as an empty corporate plug. The size of the projected targeted audience also has bearing as to the method of attraction. Actual indoor displays, especially when introducing a new product that is unknown to most, can benefit from an array of lures.
Organization is essential.
Information can be drawn up with graphs, charts, and reports. However, most signs are not indoor, group-gathering displays. Informing is the second step in the process of successful visual communications. Information, the second element of successful sign process, must be drawn up and served differently. It also must follow up with as much zest as the attraction stage-the customer's attention needs to be held.