Technology is a driving force of change, also people's growing familiarity with the technology will influence the way they interact with web media. The marketing plan must be flexible enough to stay current with changes in the media and changes in the industry. The web is a fantastic medium for conducting surveys. Target Market Find niche or target markets for the product and describe them. Based on your research above, write down a profile of your target market.
Product Describe the product.
Competition Describe the competition. Your unique selling proposition is what makes your product stand apart from the competition. Market Strategies Write down the marketing and promotion strategies that are under consideration. Trade shows Web site 7. Pricing, Positioning and Branding From the information that has been collected, establish strategies for determining the price of the product, where the product will be positioned in the market and how you will achieve brand awareness.