The payoff is enormous and substantive. Write an article for the right ezine and you can get your name and your URL seen by as many as a million readers or more. Write for ten smaller ezines and achieve the same result. The majority of now more than 100,000 ezines and newsletters published on the Internet are looking for high level content. Master the technique of writing articles and there is a huge market ready for your material.
Most online publications carry guest articles.
And at the end of the articles are a few lines about the author, giving his or her site's URL, generally with a live link. You give a publisher permission to publish your article in exchange for the inclusion of a short bio which essentially endorses you as an expert. Tips and how-to articles are particularly popular. The key to being successfully published in ezines is to make your content really useful, and not to write an advertisement for you and your services. If your article convinces readers you know your stuff, they'll seek you out.