The wrong way was to take the old equipment that was being used in the circuit-switched world and paste an IP front end on it. That s what everyone else is doing, and that s the wrong approach. You really need to do everything on the packet level. Based on the response we ve been getting from the marketplace, everyone seems to think we re right. We ve got about a year s head start on everyone else.
Price is the number one factor.
The result is we can build an add-services platform for 25 percent of the cost of a circuit switched platform. We re talking about a major difference in price. In fact, our eSee Conferencing product, which is an application that does teleconferencing, sells between 20 to 30 percent of the price of the prevailing platforms that are circuit-switched. It s really a big difference. The second thing is scalability.