Mauritanians wish to expand such ventures with foreign partners and in diverse enterprises. There are few qualified advertising agencies in Mauritania. Billboards on major thoroughfares are also used and are considered as an important advertising medium for the largely-illiterate public. The number of billboards is increasing rapidly in Nouakchott and Nouadhibou, as they are a relatively inexpensive means of advertising. Trade events, like shows, exhibitions, and fairs are almost non-existent in Mauritania.
Information passes throughout the country by word of mouth.
Direct negotiations are also used for small projects which local companies can accomplish. In such cases, the Government agencies concerned issue their own tenders and negotiate directly with local suppliers. Major projects are usually guaranteed by an international financial entity, which determines the source market of the project equipment and materials. The GIRM's Central Commission of Markets is responsible for most Government negotiations with foreign suppliers. Deadlines for bidding on tenders vary from 30 to 60 days, depending on the size and complexity of the project.