They issue ultimatums and new policies. They're fighting a losing battle. The destruction of old style monolithic images of a company is the essence of digital communications. On the web, every employee is the PR and Marketing department. Every action in the workplace is public and accountable.
Every strategic decision is open for assessment in public.
A company's culture is subject to visible critique. Published information is subject to ridicule. Unpublished information is subject to collection and distribution. Corporate privacy is a thing of the past. Attempts to manage the truth take on an overwhelming feel of dysfunctional denial.