In recent years volume was less than half of one percent of total imports. The level and dynamics of total and per caput banana consumption 16. Banana consumption patterns are greatly affected by such factors as residence, regional conditions and income levels. The population of the Russian Federation does not have a long-standing tradition of consuming bananas. Through the informal survey it is estimated that 19 percent of consumers will buy bananas at any price, and that 72 percent are likely to stop buying bananas in case of financial difficulties.
Retailers find it easier to sell bananas than other fruit.
Fruit and berries grown in Russia can compete and partially substitute for bananas only in summer and autumn. There is an obvious downward trend in banana prices during this period. It is estimated that one-third of consumers buy fewer bananas in summer. Most consumers tend to vary their fruit consumption by buying fresh domestic fruit and berries that are available for a rather short period. Most Russian banana consumers do not distinguish greatly between different grades, brands and countries of origin.