Because pickups and SUVs share the same truck chassis, their ride and handling are similar. SUVs hold the advantage for secure, enclosed storage. Until pickup cabins grew larger, SUVs also had roomier, more comfortable seating. But practicality isn't everything. Pickups, like SUVs, are selling because they're trendy.
Price is also a draw.
Buyers are also drawn to pickups because they feel safer. Although high-riding trucks, like SUVs, are more prone to roll over in an accident or sudden turn, drivers sit higher for a clearer view of the road. In a crash, occupants are protected by more steel. The pickups do have drawbacks. Their seating area is less generous than that of a minivan or jumbo SUVs like the Chevy Suburban or the Ford Expedition.