During business meetings, Swedes usually get right down to business after very brief cordialities. Agendas are clearly set for meetings with a stated purpose. Swedes are factual, practical, precise, reserved and get to the point quickly. When communicating with Swedes, be clear and concise in detailing what you expect from them. They will be equally clear with you.
Presentations are important.
They should be clear, to the point and detailed. Reports, briefings and presentations should be backed up by facts, figures, tables and charts. Swedes are generally tough negotiators. They are methodical and detailed, slow to change their positions and will push hard for concessions. In the relatively small private sector, it is important to know who is who and how everyone fits in the corporate structure.