The point of a press release is to get an editor, publisher, or reporter interested in your story. A few smaller publications will print your release as is. Many will contact you for more info so they can write the story themselves. Here's a press release I wrote for a top Washington, DC public relations expert .
New website features tips on what TV and radio talk show producers look for when choosing guests.
It's all a matter of knowing what talk show producers are looking for, and how to get in touch with them. Shafran is a veteran public relations expert who has placed hundreds of writers, business leaders, experts, and everyday people on every big-name talk show. Next producers look for guests with a decent screen appearance or pleasing voice that projects well. Talk shows also like guests who have watched the show and know what to expect. Producers favor guests who have a connection with a topic that's in the news.