Although many outdoor panels have a horizontal format, some displays are vertical. The physical orientation of an outdoor unit will significantly affect the placement of design elements such as product identity and the headline. Orientation will also affect the overall balance of a design. It is important to remember that geography, demography and the orientation of a display are all necessary considerations when designing for the outdoor medium. Recency Outdoor advertising is a frequency medium that provides multiple exposures to a message throughout the full duration a campaign period.
Recency is another important factor.
Consistent and repeated exposure to an outdoor message over an extended period of time will maintain high levels of advertising awareness and recall. To avoid memory decline, multiple design executions for a campaign can be implemented simultaneously or introduced at appropriate intervals during the campaign period. AdView AdView is an easy and economical method for pre-testing outdoor creative designs. Using the Adview guide, accurate outdoor viewing distances are simulated so that the readability of an advertising message may be evaluated and altered, if necessary, before final production commences. AdView Guides and the Creating Award Winning Outdoor brochures are available for purchase on this website.