The Net starts here. Before that, he ran a clothing business. The two businesses may be worlds apart. In a conference address late last year, he used his outside experience to illuminate the online content business.
Online content sounds like a brave, exciting new world.
The reality is more prosaic. And while the Web is full of terrific content, that content is rarely being paid for. HWW is trying to make online content pay by ensuring that what it sells to online businesses also finds a home in newspapers, magazines, reports and on the internal databases of large organisations such as banks. This repackaging strategy has its origin in the print publishing world, itself a tough, low-margin environment. Repackaging works for content buyers as well as content sellers.