Entrusted with the placement of advertisements in the right media keeping the target audiece in mind. Responsible for creating a detailed plan on the right use of the proper media in a cost effective manner. Ad agencies often coordinate with independent production units and freelancers because of the diversity of the work involved. The ad story that is worked out is based on this market research. These people have to be good in statistics, with some background in psychology or behavioural sciences.
Monthly salaries range from approximately Rs.
They have to take a written aptitude test and a personal interview related to the nature work they will be doing. Once selected, the trainees have to spend some time in each depatment to gain an overall experiance of agency functioning before they join the one of their choice. Training periods vary from four to ten months depending on the agency and department. Some institutions conduct specialist courses in advertising - often linked with mass communication, sales and marketing or public relations. Most of these are post-graduate training programmes.