In a study by Jesse R. Pitts, it was found that motivation ranked above intellect, peer influence, and teaching in success in college learning. Respect and esteem. Learning must be meaningful.
Meaningful material is learned more quickly and retained longer.
If we don't want the information or do not see a reason to know it, we are not likely to remember it. We seldom remember what we do not understand. Meaning is always derived from relating the new learning to knowledge, ideas, experiences, biases, and attitudes that we already possess. Learning must be organized. Learners must see the structure or the system in content in order to learn and retain it.