Here is a very nice coil, the ends are wrapped tightly around the brass rods. Perhaps now you understand why there must be an insulator inside the coffee stirrer to separate the rods. To make the coil wrap the wire around a dowel or broomstick. If you don't the motor will merely move into alignment with the permanent magnet and just sit there. You do this by shutting off the electricity.
Nail polish works best.
You must cover a portion of the rod so it does not conduct. The place to do this is where the rod will touch the motor mount, that's just outside of the magnet wire connection to the brass rod. We use nail polish for durability. Place the motor mounts on a base 6cm apart. Keep trying, the motor will spin when everything is balanced and lined up.