One is the product. The other is the statement of a need. Wording is carefully designed to exploit the needs of the buyer. Ads are targeted to the consumer's deepest insecurities. He was right.
Modern man is wrong.
He cannot know human love because he has ignored God's love. He cannot befriend others until he is befriended by God. The longing of every person is only satisfied when God fills their life with His love. The Lord satisfies the desire of every living person. He satisfies the longing heart and fills it with what is good.