New technologies had a particularly receptive audience in children and young people, Owl's target group, Markets. New technologies opened up new markets in the area of entertainment, Owl's market. New technologies merged publishing and television, Owl's core lines of business. New technologies were actively seeking producers with reputations for high quality content such as Owl produced. New technologies provided opportunities for growth in new directions, a key strategy for Owl.
New technologies offer exciting potential for entrepreneurs.
The company determined that despite the risks, for producers the balance lay on the side of opportunity. It was a question of timing. By 1995, Owl was ready to begin the search for potential interactive media partners. The search led to Mackerel Interactive.