Now, people outside of university research departments and the Fortune 500 will be able to use data collected by the U.S. government and sold by private market-research companies for their own market research projects. Maps are appealing because they make information about consumer markets easier to understand. Dave Timothy, who works in corporate clinical management at tna's HAI, says database mapping software provides fast access to the extensive databases the company maintains. It also provides ways to search out specific information, such as sorting by the providers' degrees or specialties. Four years ago, these studies were compiled with a database package that sorted the providers by city.
Proximity is a critical decision point in many applications.
That's why these products are so valuable. He later sold MapLinx and founded a new venture, Chrona Software, to expand his vision. In late 1995, McNeil sold Chrona Software to ESRI, and now runs ESRI's BusinessMap division. BusinessMap addressed concerns raised by past customers, such as letting them select and load specific geography like individual and multiple state maps or U.S. counties and city files, according to McNeil. Not only can users find all database records, say, between two cities, five miles on either side of the connecting highway, but BusinessMap also provides a browser and charting features for additional data views.