Unfortunately, their future is off to a bumpy start, as they've had to hire 2,000 tellers in an admission of how they misjudged how much customers want to see real people for their banking needs. We're not sure. UP McDonald's has recently invested, for the first time, in another restaurant company. The investment is probably a tacit demonstration that in today's crowded restaurant field, even the biggest player may not be able to appeal to everyone. Convergence in fast food just never happened.
People go to whom they think does the best job in whatever food they are after.
And if we want a pizza, we're sure not going to a hamburger place to get it. And McDonald's McPizza proved that without a doubt. You can become different as the expert and the best of the breed in this kind of product. Staying focused on one kind of product attribute is superior to telling a multiple attribute story. It enables you to be different by taking ownership of a perceived benefit.