To be certain, its appearance in a book's title always foretells some kind of trouble. Most of the time it's just an early warning of extended bombast. Less frequently it indicates the presence of some profound or earth-rocking ideology. Corporate control is an inevitable casualty as intellectual capital becomes more important than material capital. There is evangelical righteousness by the truckload.
Markets are conversations.
Markets consist of human beings, not demographic sectors. Conversations among human beings sound human. They are conducted in a human voice. The manifesto continues like a finger-waving lesson book for clueless corporations and concludes with an implicit threat of extinction for firms that refuse to get it. We are waking up and linking to each other.