Oh, send them a present every now and then. Chad the Dungeon Bunny sent me a bag of Baby Ruths. I can count them one hand. It's such a rare wonderful surprise. On the flip side, I made a friend for life at the top ranks of BMI because I showed up to his office with a pizza for our meeting.
Radio stations are just people.
Magazines are just people. Websites are just people. Record companies are just people. Be a good friend. Be a real person, not a slick schmoozer.