Of course, the menu not only sells you on the food, but promotes the restaurant's image. Warmdaddy's down-home dish descriptions imply sweet Southern cookin'. These days, menu engineering is big business. Menu covers communicate graphically the identity of the restaurant. Her agency designs the outside shells of menus, but doesn't get involved in the area of item placement.
Menus are a relatively recent creation.
At first, restaurants relied on waiters to recite the dishes, a time - consuming affair. The individual printed menu, an American invention, appeared in the mid-1800s, reflecting advances in printing, increasing restaurant size and lengthier bills of fare. By the 20th century, when printed menus became part of the overall sell of a restaurant, cover graphics and sophisticated design proved a necessary component to a restaurant's success. Philadelphia is in the midst of a restaurant renaissance. However charming and casual, this mode of menu may require that you crane your neck, goggle your eyes or ask the haplessly situated member of your party what you can eat that evening.