Award-winning artist Mary J. Blige. Music, in particular, often is the soundtrack of a teenager's life, giving a voice to young people unable to articulate their feelings. The commitment of these performers communicates more eloquently than any script that the coolest people are not into drugs, and that drugs are not an inevitable accompaniment to creativity.
Research strongly suggests that the music campaign is having an impact on kids' perceptions.
Undoubtedly, a number of factors influenced the reversal of this trend, but attitudinal data suggest that the music outreach may have helped crystallize teen perceptions and subsequent behaviors. It continues to expand through new media channels and via development of messages featuring other pop culture icons connected to the drug use issue.