With the digital sea swelling in sameness and overwhelmed in information, a powerful brand built not on a product but a personal message has become a competitive advantage. He wants to bring Madison Avenue to your cubicle, holding out the branding success of Michael Jordan, Martha Stewart and Oprah Winfrey as a template for every Willy Loman wanting to become Willy Gates.
Rules are irrelevant.
The lines have blurred between new and old economy, huge corporations and simply huge incorporated individuals. Be the CEO of your own life. Let the chips fall where they may. It'll never be easier to change jobs than it is today. He tells the story of a flight attendant who suggested that her airline put one olive in its martinis, rather then two.