Request Reprint Send us your request to reprint copyrighted material. If you take a few minutes to flip through the yellow pages under most categories, you will find many listings and many advertisements. Despite massive amounts of money spent on advertising, most of us find sources for products and services from referrals.
People spend money where they feel comfortable.
Each of us wants to have a pleasant experience when we come into contact with a business or organization. The first step in the process is to flow chart or map the procedure that your customers currently experience with your organization. Go through the entire process, step by step, that your customers experience. Start with the signs that draw people to your place of business, or how you answer the telephone, or your web site, or even your own appearance. Next, map your competition.