In addition, Radio can boast unequaled penetration in a given market. Direct Mail Direct Mail literally reaches consumers where they live. It's no small feat to get your advertising message into every household in your target market, and direct mail has that potential. But direct mail is easy to ignore. Direct Mail heralded by Radio gets your message into both the hands and minds of your target market.
Research indicates unsolicited direct mail is often considered junk mail.
But when the consumer is initially introduced to your company via Radio, that direct mail piece that could have gone, unnoticed, into the local land fill, now becomes worth reading. And that's the stuff that sales are made of. The yellow pages puts your message right under the consumers' nose at an optimum point in the purchase process. The decision to buy has been made. Now it's a matter of finding the right supplier.