They are expected to transform garages into showrooms, workbenches into ergonomic information stations, and upturned milk crates into stimulating brainstorming hubs. And somehow, amidst all the change and growth, these architects and designers are able to concoct appealing environments that each work, look, and inspire in a unique way. Meet two industry leaders who are learning to transform the new economy into a new opportunity for themselves and a new frontier for their clients. Their work goes beyond just office aesthetics - it influences recruiting, business development, and overall productivity. It sets the tone, maintains the focus, and expands the possibilities, and its value simply can't be overestimated.
Physical space can be a very powerful element in one's image.