Here are ten of the most common. Poor pricing decisions. One of the hardest things for builders to do is get their price right. Price too high and the product sits. Price too low and you lose profit or go broke.
Most builders use cost-based pricing.
They figure what it costs to build and then tack on a percentage. The second type of pricing is value-based. This is what the market will pay. Value-based pricing is the one that ultimately prevails in the market. Building a ho-hum house.