They can produce, or help their students produce, video programs, PSAs, and other material on media violence to be aired on local TV and radio stations. Building coalitions . In their local community-education efforts, schools can enlist the support of other organizations they work with, such as parent organizations, business partners, health care institutions, recreation and police departments. On a national level, organizations of educators can join coalitions like the National Coalition on TV Violence, which push for industry practices and government policies to reduce the effects of violence in the media. Conflict-resolution training also shows students effective alternatives to violence, especially when the contrast to the messages of media violence is specifically drawn.
Educators can also work to change the practices of other organizations.
School groups, for example, can urge local video stores and movie theaters to enforce ratings that restrict minors' viewing of violence. Schools, local coalitions, or the students in one school or classroom can write to local TV stations and national TV networks congratulating them for positive programming and protesting shows with excessive violence. Because TV programmers believe violence is profitable, say media analysts, it can be very effective to let them know that audiences will favor advertisers who sponsor positive programming, and avoid buying the products of those who sponsor programs that glorify violence. You can vote with your advertising dollars. At election time, groups of educators or students and community anti-violence coalitions can question candidates about their views on media violence.