Teenagers don't watch much television. They do listen to a lot of radio. Media experts say it's the best way to reach teens. Some say it's the only way. Ask listeners to take action.
People respond to radio requests for action.
They call the station to exchange views with the disc jockey. Don't be afraid to ask listeners to call now, or write in, or send money. Make use of radio's merchandising services. Make sure your offer is right. Consider combinations instead of single units, optional extras, different opening offers, and commitment periods.