At the same time, employment opportunities for farmers needing off-farm employment is provided. The federal and prairie provincial governments have introduced programs targeted to rural development. In addition, the private sector is beginning to show interest in rural development initiatives. Local organizations, often involving individuals from several municipal jurisdictions, are being established to address issues of common concern. For prairie rural sustainability to be effective, initiatives must be locally driven.
Governments can provide leadership, advice, and technical and financial assistance.
Programs however, must be flexible in regional needs and build on regional strengths. The provision of or improvement to infrastructure to provide a comparable standard of living found in larger centres will help to attract people from other locations. Opportunities also exist that link the environment with social and economic objectives. Land and water based developments, based on landscape capabilities can stabilize and in some instances enhance income. Achieving the desired goals of rural sustainability requires a concerted effort by all levels of government.