Trademarks protect business identity and goodwill that can be found in brand names, drawings, color schemes, sounds or any other symbols used to help customers identify one company as distinct from another company. Trademarks are protected in the U.S. the moment they are used in interstate commerce . Nonetheless, enhanced protection and additional benefits exist if for those trademarks that are registered. Not all trademarks have the same legal strength, nor can all trademarks be registered. For this reason, you are well advised to seek legal counsel at the name choosing stage.
Patents protect inventions, methods or processes that are unique, non-obvious and new.
A web site can be simple to create, but may have long-reaching legal impact for the business owner. Thus, all the regulations that you must endure at the city, county, state and federal government levels, still exist when you conduct business exclusively over the Internet. Even worse, an increasing array of new laws apply to business activity on the Internet that do not have application in the physical world. Seeking the advice of legal counsel could benefit you greatly in avoiding becoming ensnared in legal entanglements outside your particular state. By viewing the contents of this web site you acknowledge that you have read and understood this paragraph.