Walk, don t ride When you are in a parade, walk with your float or car - don t ride. It gives you a chance to show that you are vigorous, not afraid of work and down to earth. Politicians who ride sometimes look like they expect to be treated like the parade queen. Wear comfortable walking shoes, roll up your sleeves, get on the ground and walk up the middle of the street, occasionally running from side to side shaking the hand of someone you know. This is a great way to press the flesh with real voters and build some positive name identification.
Parades are a great way to energize a campaign and raise the profile of a candidate.
If you do this right, you will maximize the political opportunity of parades and justify the time and money that go into them.