The program assigns business trade groups from the same industry to a Business Marketing Circle, which allows them to work together in order to lower the cost of finding new customers. The Business Marketing Circle was formed to give businesses and professional groups in a select industry access to a joint marketing service that can generate high-quality leads and referrals. New customers who join the program must become subscribers in order to get the discounts and purchase incentives from circle businesses. Each Circle has an assigned leader who is knowledgeable and dedicated to the industry. The Holistic Health Care Circle is a specialized group that consists mainly of doctors and practitioners.
Members can share clients with each other and jointly market to the communities they serve.
The Holistic Health Care Circle is a local marketing group that allows enrolled members to participate in joint mailings to new and old customers. Each business in the circle can offer a promotional insert for the 8,000-household quarterly mailer. These mailers are sent to the local community in which a circle is located. Circle members also have Internet listings and website links. These electronic listings allow new and existing customers to get information on circle member businesses 24 hours a day.