And it will now fight through years in appeals courts despite the fact that it's ultimate action will almost certainly remain the same. It's also trying to prevent the court from enforcing the halt to certain kinds of lines in its ads, like rapid refund. Look at the whole sweepstakes farce. Magazines fear massive reductions in subscriptions because the sweepstakes firms won't be sending out mailings that connive people into subscribing thinking it improves their odds. They fought this for years.
Most companies acting in ways that mislead the public ultimately lose.
Seems unlikely in our lifetime. When I was in New Haven, CT, this last weekend, I was comparing notes with some folks about the crime situation. The city is much safer and cleaner and in better financial shape than it was when I lived there, 1986-1991. This seems like a non-sequitor, but hold on. One of many reasons is that a new police chief was hired when I was an undergrad.