However, in terms of major open-wheel racing, there is only room for one series. Either they need to merge or one needs to go away. Yet the average turnout is almost double that of a IRL race. Are they not offering the media the proper tools. YOur reply is appreciated.
Exposure is generated by sponsors and the promoters.
Unfortunately, motor sports nowadays are dependent on corporate sponsoships and the billion dollar companies that pump millions into advertising spend their money on automobile racing. Another problem is that the giant automakers do a tremendous job of promoting their products through racing. The motorcycle manufacturers can't compete with the Fords and the General Motors of the world. Supercross has developed a solid niche but only an increased popularity by the motorcycle itself will boost its racing popularity. Race car drivers work out constantly year-round.