More music is pirated than paid for in China, says an upstart music label.
It's asking listeners to pledge allegiance to artists. Chinese artists are already struggling to survive in a market dominated by pirated CDs, they point out. O'Dell and Strickland have decided that it's time to try and put a stop to MP3 piracy of Chinese music. Rather than chasing down individual pirates or taking legal action as their American counterparts have, they are appealing to the public. They've even enlisted rock stars like Cui Jian to endorse their cause.