This, too, brings these two selling situations closer. Artisans should realize, though their booth is an entity, that buyers see the show as a whole. Each window is different, each has a different story to tell. Poor display, display that deters the sales process, gives the impression that the sellers are bored with what they are doing, that they are not very happy with this aspect of their work, or they are not interested in making the sale. This type of apathetic attitude results in poor displays.
Poor displays are a sign of apathy.
When potential customers walk the aisles and look at booths, if sellers' displays project apathy toward what they sell, buyers will be apathetic about what they buy. It is as simple as that. These articles are written to help you and your business. If you believe that some of these articles will be helpful to your business, please go to my survey page and send me your comments on how you will apply them. All rights reserved.