When a high profile security crisis occurs, these fragile assets are always at risk of serious harm. When your property s name is splattered across the headlines with implications that guests are in danger, whether true or not, its image and reputation can be devastated. We ve been told that there have been a number of assaults and robberies in your parking lot recently. No Comment - the journalistic equivalent to taking the fifth. You refuse to answer on the grounds that your answers may tend to incriminate you - or your property.
Many people equate the phrase with an admission of guilt.
Every day, organizations in crisis find themselves the target of close scrutiny by the media. Some organizations rise to the occasion and turn potentially embarrassing or damaging situations into positive public relations events. Unfortunately, most do not. A crisis management plan is an essential element in any lodging security program. This plan contains the policies, procedures and reference materials needed to guide staff members through unusual or crisis situations.