There seems to be a large misunderstanding on the Internet. People get advertising and marketing confused. The fact is that there is a huge difference between the two terms. Today we will look at the difference. As you can see from the definitions above, there is a slight difference.
Marketing is a process.
It is something that takes time. An effective marketing strategy involves use of color, logos, and how your products and services are sold. A marketing strategy includes the perception people have of your business. Advertising is getting the word out about your business. It involves several strategies including placing banner ads, posting classifieds, etc.