If you are not selling on an emotional level, you re losing a lot of sales. Take a look at the five key reasons why people buy. And so it does. People will buy because of love or sex appeal. This can be a very powerful tool when used correctly and tactfully.
People buy because they are looking for an easier way to make money.
Free or next to free is a very powerful offer. People buy because they want to have their dreams fulfilled. If people believe your product or service will allow them the lifestyle or time to live out their dreams your phone will ring. People buy out of fear - fear of loss, fear of being left out, fear of rejection. Fear is a powerful motivator.