The behavior of light was studied by many ancient civilizations. Many general properties of light were known to the Greeks and later on, the scholars of the Islamic civilization perfected the knowledge of light and its associated phenomena. It was considered as rays or pencil of rays whenever one described a parallel beam of light.
Light falling on objects, is redirected in another direction.
We may call it reflected light. But, the most general word for the redirected light bouncing off from an object is called Scattering of light. Pinhole be somewhat large for brighter and fuzzier image. Known to the Muslim Scholars in the middle ages. Reflection and Refraction Light falling on a mirror is reflected, is a common phenomenon.