It allows you to amortize up-front marketing and sales costs over a longer period of time. Regular customers typically cost less to serve and tend to increase their spending over time.
Happy customers can be an excellent source of referrals.
A solid base of steady customers makes it easier for you to predict future profits. Here are some tactics you can use to help keep your customers satisfied. Offer frequent-customer incentives . You may also consider teaming up with other area businesses to offer your best customers discounted or complimentary products or services unrelated to your own, such as a portable CD player or other small electronic device, tickets to an amusement park, or an hour of free financial consulting. More so than ever, businesses value speed as a critical success factor.