Small things matter. And they add up. Ignore the details at your peril. If they were wide open, the contest would have been over in a blink. I care about profitability.
Many people care about profitability.
I don't care that many dot com companies are not profitable. Some of them are profitable. It can be done without Flash. And, now we know that it can be done with Flash. Usability has been shown again and again to impact the bottom line in terms of cost savings, decreased learning time, increased perceived value, and so forth.