You've probably heard the importance of pre-publication reviews. Pre-publication reviewers write for the magazines read by book industry professionals, bookstore owners and librarians.
Readers rely on reviews to find out what books are going to be hot sellers for their next season.
They order according to these reviews. Reviews in trade magazines are vital to your success in bookstore sales. When your distributor's sales reps meet with booksellers, they give each book a glance, at best. If the book buyer has heard about your book before the sales presentation, your book may get more than just a moment. Repetition is the key.