It is the combination of these two in the garage area, through pit and garage tours, that make the traffic jam in the infield even more hectic. But according to Brantigan, this is a necessary evil for the continiued growth of the sport. Pit tours and garage tours make the program work. Without entertaining customers and the hospitality, they don't make the program work and we lose a Fortune 500 company. The media bring a number of issues for the PR directors around the tracks.
Media can provide fact, fiction and perception.
And with the advent of the Internet, anything can become news in a matter of minutes. But for people like Roberts, who began his Winston Cup PR career with Bobby Allison in 1984, he can recall the days when it was all they could do to get any publicity. So many more people and popularity, and that affects every aspect of our sport. It's satisfying that I'm involved in a sport that's up against the footballs and the basketballs,'' Roberts added. And Roberts sums up pretty accurately just how much the sport and the position he is in have grown over the past decade.