Windows 95 is being heavily targeted at home users. It is incorporating a host of consumer-oriented features, such as game API's and animated dialog boxes. But these same features and the general shallowness of Windows 95 are turning off corporate buyers. By consolidating their effort, IBM stands a much greater chance of defeating Microsoft in the OS war. More important, though, is the fact that the business market leads the consumer market, not the other way around.
People buy for use at home what they use at work, since that is what they are familiar with.
If IBM can capture the business market, the home market will follow. That announcement was a marketing coup. This page is maintained by Falcon Networking. We welcome your suggestions .