When the relationship is right, the details are negotiable. When tension is high, the relationship is wrong. Then the details become obstacles. When there is not much difference between your product and your competitors, there had better be a big difference in the way you deal with people. We judge ourselves by our intentions, but others judge us by our actions.
Motivation is like bathing.
It may not last, but it's still a good idea now and then. If you want to improve your circumstances, begin by improving yourself. It is impossible to avoid leading by example. Somebody is always watching you. Maturity is being able to get yourself to do what needs to be done when it needs to be done whether you feel like it or not, and still doing it well.