This can be done in a focus group setting in which bilingual members of the target audience are asked to debate and compromise. These individuals are presented with the English and proposed Spanish versions and then asked to verify the proposed Spanish version. The discussions produced in this manner are lively and also insightful. If the interpreter sits in the back room, she or he is usually surprised to hear the comments and discussions. The interpretation thus produced is likely to contain the intended meaning for the intended audience.
Language interpretation tends to focus on the explicit symbols of language expression.
In conducting research across cultures, particularly in the Hispanic market, other cultural issues emerge that affect the design and operation of research. Cultural adaptation beyond questionnaires Here we will touch upon a series of other research design issues that require cultural interpretation and understanding. Going beyond language stresses the importance of considering cultural adaptation in broader terms. In qualitative research sessions, whether focus groups, in-depth interviews or other formats, researchers make cultural assumptions. These assumptions are taken for granted.