Region North, South, East and West Administrative Districts State, province, wards, precincts. Parishes, city blocks, etc. Density Urban, suburban, rural 2. Demographics are large scale statistics that group people by the characteristics that relate to things like age, sex, race, marital status, education, income, etc. The statistics are easy to gather in media saturated environments, many governments provide these statistics free for the asking.
Population statistics can help a communicator peer into the future.
For example, the chart below shows the typical BI-modal population growth seen in many media saturated environments. The strategic communicator notes that these two age groups are the largest groups to target with their communication among the population. Using this information the communicator can plan ahead for the future. In a few short years they may be looking for guidance for raising their children. If the communicator can establish their mission as a credible resource to this generation, the population may be willing to open up their homes in the future to Christian parenting helps.