In comparison, only three tons of ore are required to produce one ounce of gold. Rarity lends platinum its cachet. Platinum is lustrous. Platinum's rich, white luster perfectly complements diamonds and other precious gems. Its neutral color enhances a stone's brilliance and depth.
Platinum is fashionable.
Platinum jewelry appeals to many people today because of its subtle beauty and elegant understatement. Many platinum jewelry designs are accented with 18 karat gold, creating a sophisticated, versatile and fashionable look. Many jewelry designers and manufacturers feel that platinum is best suited for both diamond and colored stone jewelry because of its strength and durability. Platinum prongs show little wear, and thus offer precious stones greater protection. Platinum is also one of the most enduring jewelry metals.