Use of the Web will continue to grow. It is a new communication channel, but with more depth and breadth. Not just the latest fad. A condition of doing business, like the fax or telephone. Use of the Web creates a level playing field.
Little schools look like big schools.
Can compete with traditional media outlets. Front room provides education and counseling. Greater efficiency in the back room. Doing more with the same number of staff. Handle more students, bigger FA budgets.