They take care of their core fans, catering to them at the track and on television. Here's a pair of headsets with the frequency of every driver on the track. Right on your screen, the in car telemetry tells you. They'll be made fun of, for sure. The way they talk, the billboard advertising on the cars and drivers.
Golfers have sponsorship worth hundreds of thousands of dollars.
Even baseball and football uniforms have the first sign of manufacturers logos on them. New fans being exposed to the sport for the first time will learn the drivers, their numbers and their owners and crew chiefs. They'll know something about the personalities as well. It was amazing to see Three Rivers stadium demolished in just a matter of seconds. Having covered both football and baseball games there, I never understood the appeal of the stadium as a facility.