Digital photography got off on the wrong foot with a lot of people, Davis says. Already, Davis says, the site has reviewed 30 cameras this year, out of more than 200 posted online, and there are more on the way. Steve is Steve Sanders, a longtime friend of Davis' family and president of the company, who prefers to stay in the background. The few reviews he does not handle himself get his approval before they are posted, Davis says. The site offers a glossary of digital photo terms.
People also can share their photos.
The site has links to other digital camera sites, including manufacturers, and its news section has product announcements. Other items to consider are the amount of memory a camera has, how easy is it to get the photos from the camera to the computer and whether a camera requires an expensive proprietary battery. Steve's doesn't accept ads from manufacturers, Davis says, but signed a deal with Ritz Camera as a retail partner. The company also keeps a low profile, with an unlisted phone number. It is profitable, Davis said, although she wouldn't release any numbers.