The main market in Alofi is open on Wednesdays and Fridays and is a colourful invitation to shop like the locals. A wide variety of fruit and vegetables in season are available. The main shopping centre is central Alofi. There are also smaller shops selling clothing, souvenirs, handcrafts and gifts. Provisions are stocked at several small supermarkets in various locations in Alofi.
Most villages have a small shop with general supplies, which are open daily.
Niuean women are renown for their quality handcrafts, which make excellent souvenirs and gifts. There are several outlets around the island and visitors can watch the women at work.