For marketing purposes, the developer may want to build a single-family model home and some amenities. Frequently subdivision construction is done in stages so that finished lots may come on line for sale as quickly as possible. Also, during construction the developer will initiate advertising and other promotion to stimulate presale of some lots. The developer may even sell packages of lots with favorable financing to local homebuilders so that construction of speculative homes in the subdivision can begin promptly. Marketing The most critical stage of development is marketing and selling of the finished lots.
Marketing includes promotion, advertising, and sales.
A marketing plan must be planned and implemented that meets the sales goals based on the absorption and prices forecasted in the final market feasibility study. Promotion activities may include announcements in local newspapers, radio, and television, locating directional signs to the new subdivision, holding open houses, and creating brochures. Advertising can be classified according to the most effective medium. It may be specific, name, or institutional advertising. The advertising media should be selected based the results of the market feasibility study and it may include billboards, newspaper, magazines, radio, television, home shows, or other appropriate media.