Headings should be descriptive, but kept brief and to the point. Use parallel headings and links. The wording of the text that comprises a link should match, word for word, the heading for the page that the links point to. First Heading of the page should parallel the title of the document. Since the title appears in a user's bookmark list, keeping a document's heading and title the same will reduce confusion.
Links Use descriptive wording for links.
Links should typically parallel the heading of the document that it points to. This will allow users with a non-graphical browser to receive a text link. This is non-descriptive and do not use the power of hypertext. Miscellaneous Certain words can be spelled in different ways. All campus buildings should be referenced with their fullnames.