These relationships are secured through constant communications. This, in turn, ensures player loyalty and supports continuous sales.
Players simply fill out an electronic registration form and are added to a jurisdiction's database.
Lotteries can then quickly determine specific e-marketing strategies and target promotions or communications to interested consumer segments. No more stamps, direct mail hassles, or costly hit or miss advertising expenses. Players volunteer their profiles needed to tailor the information they want to receive. Lotteries are able to keep players informed, knowledgeable, and loyal by providing information players can use. PlayerConnect provides the means for effective, efficient messaging.