Teacher's Edition - Order no. This resource offers an in-depth study of sampling and polling. Practical examples are worked out in detail and offer information on sampling techniques, biases and calculations. Uses of survey data such as setting political campaign strategies, establishing television markets, and determining the effectiveness of advertising are explored. Strengths and weaknesses of various types of surveys are also discussed.
Many examples are American in origin, but are still applicable.
Gibson, Carol, ed. This dictionary covers some 2,000 terms, includes diagrams and gives samples in some instances. The appendix contains symbols, conversion factors, integrals, derivatives, and important constants. Intended primarily for mathematics students, particularly those who would be university bound, it may also be useful for students in life sciences. This booklet presents a variety of assessment strategies.