Price is less important.
If an item is destroyed in the cleaning process, the cleaner does not owe you the amount of money needed to replace the garment. The company owes you a depreciated value based on the number of years the item is expected to last. Consider a cleaner that is a member of the International Fabricare Institute. If there's a dispute over how a garment was damaged, the cleaner can submit the item to the IFI for testing. If it turns out to be the manufacturer's fault, most retailers will look at the report and either give you a credit or put you in touch with the manufacturer, who will generally reach some form of accommodation with you.