An alternative would be to send an explicit request to the buddy each time the subscriber asks for his or her position. However, this would soon prove impractical and, should the buddy deny access to the position, the subscriber could check whether the mobile phone is on and speculate about reasons for denial. Individuals can monitor how their relatives and friends move. In particular, employees provided with a company-owned cellular phone may have a list of colleagues and bosses who can access their location already embedded in the SIM card. The use of electronic means to monitor employees and their behavior is illegal or clashes with union agreements in several European countries.
Enterprises can control the mobility of their customers.
Enterprises need to involve their legal counsel to analyze the implications and how the regulatory framework might evolve. Liabilities may also arise from erroneous or inadvertent transmission or storage of location information. The tone indicates the line of thinking of European regulators. Update privacy and security policies concerning the management and storage of location information, and involve legal counsel in this process. Only when fully user-driven services demonstrate value to clients, step to the next level, where location is exploited at enterprise's rather than user's will.