Don t forget small conveniences, like having scratch paper and pencils handy for forgetful users 4. Make the library client-centered 5. Know the users, and try to anticipate their information needs 6. Provide quality information services. Promotion is not something that a library does once and then never has to do again.
Promotion is a continuous process.
Before promotion is repeated, however, it must be evaluated to determine its success. If a new service was promoted, yet no one came in to use it, then something needs to be changed before promotion occurs again. Keep statistics, even if very basic ones, on how many people come into the library and use the services. This should give the library an idea about the success rate of the promotion. If the first effort at promotion did not succeed as anticipated, try another method.