The development of the Web, its protocols and data formats are closely intertwined. The alternative is for page designers to voluntarily ensure good accessibility. The existence of guidelines and accessibility test programs can help. It would be good if the Speech-Friendly Ribbon achieved such a status that it was seen as a prestigious award that designer would want people to see attached to their pages. In other aspects of life awareness may be raised by political and direct action.
Most Web sites have an email address to which comments are encouraged.
Service providers have some power over their customers, but again there is the question of who is doing a favour for whom. Conclusions Accessibility in the narrow sense of physical admission to buildings has often been given rather a low priority - until the law has been invoked to enforce it. By a similar token, it appears that it was only when such laws as the ADA and Section 508 were invoked that system manufactures began to make real efforts to make computers accessible. The same may be true of the access to information which the Web provides. The laws which are already in existence would seem to mandate such access, but there remains an open question as to whether such laws can and should be applied to the Web.