Improving your Information Architecture will help your sales much more than a search tool will. Big name developers, designers, programmers and marketers understand how the Internet works, so we need to do it their way. The big names have taken millions of dollars to build some of the worst sites. They may look cool, but they can t sell to save their lives, literally. Graphic designers understand graphic design.
Programmers understand programming.
Marketers understand marketing. They can t. Only then will you get the Internet working for you. Online, just like offline, the customer is still the same wonderful and quirky human she always was, and she rules. It is a Martian word that implies the presence of intimate and exhaustive knowledge and understanding .