For better or worse, your site is partially judged by the company you keep. Recommended Links - These are generally text links within your website. Your review or recommendation accompanies each referral. Visitors to a quality website tend to trust the judgement of the content creator. By carefully choosing your recommendations, you raise the degree of rapport between your website and its visitors.
High rapport equals return traffic.
Choose to link to the best resources you can find, even your competitors. Every website needs friends. Reciprocal linking is one of the most stable methods of promotion. Links endure over time, regardless of positioning by search engines. Seek out sites whose content complements yours.