It also raises the question as to the value and viability of branch surgeries. Branch offices and retail outlets are common features of many thriving businesses. A branch or a subsidiary of a particular business can exist in the next suburb, across the town or city, interstate, or even in another country. A 'branch operation' has a number of advantages The goods or services that you sell can be exposed to a wider market, particular if what you have on offer is not easily provided in other ways, such as by mail order. Total revenue of the business can increase above and beyond that which it could otherwise be if you have already 'saturated' the market close to the head office or outlet.
Profits can increase provided that the cost structure of the branches is appropriate and controlled.
If you have an established, unique, and particularly effective method of delivering good quality goods or services at the right price, then another section of the population will have the opportunity to enjoy it. However, a recent internet posting showed a mixed reaction to branch surgeries by GPs. Those in favour of branch surgeries cited Lifestyle, with one respondent very pleased with his branch surgery situated on a beach with golden sand and blue waters a short distance from the front door. Convenience, particularly where a branch was located close to the doctor's residence. That starting a small branch surgery was a prudent way to move towards a much larger branch, after the patient base had been established at lower cost.