You don't need me to tell you there are no shortcuts to lasting success . A great tree house is no accident. Ask any kid. I love them. Before a single scene gets filmed, the key folks have a complete image of the end product.
Nothing is left to chance .
Because if your site can't lead your customers successfully through the process of shopping and buying , it is going to wind up as the Internet equivalent of excess film on the cutting room floor. Before you upload a single page to the Internet, your key folks ideally have gotten together, thoroughly considered your website from the shopper's point of view and created your storyboard . It looks a lot like a flow chart, with paper pages representing each individual web page. Each sheet describes the page and contains a summary of its content, layout, graphics and objectives . And the two main objectives of every page are to motivate your customer to keep at it and to make it easy for them to do so.