The colour varies from white to light amber. This type of juice will not keep for any length of time, and requires refrigeration or the addition of food acids, preserving agents or stabilisers to maintain product stability. For those who find the taste too strong, you are in control of what other juices you add and how much. The pure juice has a distinctive smell and taste, but really isn't that bad. Many people are now taking the juice straight with no problems.
Noni fruit is either sun-dried or freeze dried, ground into a powder and encapsulated.
Sizes vary from 400mg to 600mg per capsule. There are 90 capsules in a bottle. There are no fillers. Average daily dose is 3 capsules, so a bottle will last you 30 days. No, it is not.