The dawn of DVD saw his founding of, along with industry veteran Gary Hall, the first independent full service facility for DVD production, dHouse. The first staff hire was Mark Johnson, who embraced the format and made it his own. After leaving his creation in capable hands, he has concentrated on consulting and engineering for rich media with his current creation, Seneschal. Seneschal is a member of the Apple Solution Experts network. For the past 10 years, Mr. Masciarotte has been helping new media practitioners make the most of their investment in production equipment and time.
Past clients range from radio and television broadcasters to international law enforcement agencies.
A seneschal was a trusted, senior servant of the household, an agent or steward in charge of a lord's estate in feudal times. As senior servant, he had his authority and responsibility invested by the lord of the estate. In some versions of the Arthurian legends, King Arthur made Sir Kay his seneschal.