The media construct reality. Much of our view of reality is based on messages conveyed by the media. 2.3 Audiences negotiate meaning in media. Each of finds meaning based on individual factors. 2.4 Media have commercial implications.
Most media production is a business, designed to generate income.
Thus, commercial considerations greatly influence the content, technique, and distribution of media. 2.5 Media contain ideological and value messages. These may be deliberate or accidental. 2.6 Media have social and political implications. Media can have a direct influence on political and social issues.