Words like smash , magical, and amusingly, all give texture and feeling to the story. Edit, edit, edit. If you can say the same thing in ten words that you can say in twenty, do it. Then get it down to five. The simpler the better.
People read in clusters or templates.
The biggest mistake people make when trying their hand at advertising is using too many words. They have so much to say and want to say it all. Practice getting your point across in five words or less. Watch how sparingly TV and magazine ads use words. Sometimes they will use a full-page picture to create an image and title it with a single word.