A mere 15 percent of those surveyed said such programs would not influence their buying decisions. The interactive survey results by the Greenwich, CT marketers are based on responses from a representative sample of 1,905 online consumers. Web site effectiveness was once measured by the number of hits. Today, it's measured by purchases.
Online consumers have the 'gimme' factor.
That is, 'I'm here at your Web site. Rewards and incentive programs, when used strategically online, are among the most powerful tools marketers can use today to drive customer retention and develop customer loyalty. The NFO Interactive also found that over half the respondents would be willing to provide personal information in return for an incentive or reward. Just as offline retailers are looking to create life-long, profitable customers, online retailers desire the same type of relationship. Copyright 2001 INT Media Group, Incorporated All Rights Reserved.