Successful events often showcase clients. Look to your client list for speakers and experts as a way to shine the spotlight on them. Never Let Them See You Sweat. So think about hiring an event planner or having a staff member devote all of his or her time to making the event a success. Feed your guests, whether you host a conference or Super Bowl party.
People gauge an event on the quality and quantity of refreshments as often as anything else.
For example, attendees gave higher ratings for a series of transportation technology workshops we conducted when, after the client declined to do so, we paid out of our own pockets for free pizza for participants. Don't Keep It a Secret . If your event features a respected local or national speaker or an interesting story or visual image, send a media release or make a call to a local reporter or editor. And just think what kind of event that would be. All rights reserved.