The Web is a powerful information tool. Organizations are successfully using it to market their products in new and exciting ways. Dell Computer Corporation , for example, has created an extensive and user-friendly web site through which customers can obtain information on Dell's various computers. Customers can even custom build and price a computer online and order it through the Web with their credit card. Dell, the leading direct computing systems manufacturer, has extended this online model to create custom web pages for its various customers including government, educational institutions and its large corporate customers.
Law schools can also use the Web to sell their services.
At a minimum, these pages should provide the user with information about the organization including addresses, phone numbers and contacts. Baylor Law School , for example, provide the prospective law student with information about its curriculum, admissions and library. The site also provides the prospective student with a virtual tour, a nice way in which an organization can take advantage of Web technology. The Mercer Law School site also contains many of these elements and is always working on ways to improve the site. The site also simplifies the research process by providing a subject index and research tools.