Farmer Bob also investigates Intangible Risk Management and determines that he is suffering seriously because he is not correctly managing the intangible side of his business. Using advanced valuation technologies, he determines what the intangible side of his business is costing him in real terms and puts methods in place to capture intangible value. Over time, the two farmers have gone in very different directions. Farmer Jo focussed on short-term unsustainable gain. Farmer Bob focussed on updating his business practices to reflect the realities of operating in today's new environment.
Intangibles financially effect every organization.
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