Funda 6 is to build a niche around your company's name. Therefore, manage things very carefully. Add gusto by pegging to big names, big customers. Funda 7 Grow. Keep growing your Company in terms of numbers.
People perceive a shrinking software company as a closing company.
While growth in a growing Company infects enthusiasm and people join in hope. The interviewers themselves are very enthusiastic. That's what fetches more confidence into the interviewed person. Confidence that something good is happening. Others already in the Company hang on to see what new things are coming.