The need for good managerial direction to recognize and develop the sales end of businesses will be emphasized. Most importantly, the sales process will be detailed from prospecting to closing and follow-up. Sales ethics and goodwill will also be discussed. Human Resource Management. This course offers a comprehensive look at behavioral science principles with traditional personnel and labor relations philosophies.
Major topics cover selection, training, performance appraisal, and compensation administration.
The purpose of this course is to familiarize students with advertising and its role in the marketing mix and more specifically in the promotional mix. Aspects of creativity will be examined as well as managerial concerns for developing an effective advertising program. Artistic ability will be helpful but not required. Arrangements for internship will be coordinated by the program advisor. The purpose of this course is to apply the basic concepts of business management, marketing, advertising, and personnel to the operation of a retail business.