Our industry realizes it's time to get on board. Plastic bottles will be sold primarily at entertainment venues like sporting stadiums and concert arenas. Concession vendors prefer to sell beer in glass bottles because it is more efficient than emptying cans into paper cups. But Miller will be the only brewer selling its wares in plastic bottles at traditional channels like supermarkets and convenience stores. A convenience store near the beach in Galveston is an example of a place we would be interested in selling the plastic bottles.
Plastic bottles keep beer colder longer than aluminum cans.
But some plastic allows oxygen to seep through, which will ruin a beer. New technology that creates a five-layer plastic is able to keep oxygen out and preserve the beer inside. Never content to be outdone, Anheuser-Bush came up with marketing news of its own Tuesday. The nation's biggest brewer is coming out with a lemon-flavored beer called Doc Otis' Hard Lemon. Doc Otis is the brewery's attempt to follow up on the successful launch of Tequiza, a beer made with tequila and lime.