These universal questions about experience should guide your use of technology and shouldn't be guided by the technology. It doesn't matter whether you are using electronic media, online media, print, in-store displays or live mannequins. There are those experiences in which people communicate things whether they are sending or receiving messages, freight, or emotions. Often, great shopping experiences include the serendipitous possibilities of meeting friends and even strangers. Many times, these are helpful experiences, sometimes not.
Many people prefer to shop with others and talk about what they are buying or feeling.
The may want to talk with salespeople to learn about options or gather opinions. They don't want anyone else to know they sneak Snickers bars at 3AM or where they bought that incredible outfit at half-off. Some people need encouragement or justification, while others prefer not to be bothered. You better believe they would. Contrary to what it looks like today, the Internet isn't a publishing medium.