The autoreply system is build into most office e-mail systems, or your Internet service provider can help you. Visit our Web site. Ask those who visit to register, then send them e-mail updates from time to time, telling them what they'll find on the site now. At this point, e-mail is probably best used as cultivation, or for letting donors know you will soon be contacting them by mail or phone about financial support. And many people have e-mail at work, but not access to the World Wide Web.
Most donors like to stay in touch with the organizations they support.
And the more they are in touch, the more frequent and larger gifts they're likely to make. E-mail offers a cheap, fast, and friendly way to communicate with your donors. Keep the messages short - not more than two screens. If you're not already doing it, ask your donors and prospects for their e-mail addresses. Figure out what you want to communicate to these plugged-in donors, and start slowly.