If money is water, then content is the pump. Every popular radio or TV program uses program content to attract a demographically unique audience. Our culture rewards content development through various forms of sponsorship. Passion is the most important and least understood ingredient in any business. Passion is also the most unstable element and the most difficult to handle.
Passion is like gunpowder, uncontrolled it's explosive and unmanageable.
Yet it's your passion what shapes your vision giving direction and power. Targeting Our target market must be ready, willing and qualified to buy. If a gun was your vehicle, gunpowder your passion, effective targeting shapes the charge. Taking careful aim at your target market insures a bull eye every time. Community Building People won't buy from you unless they feel you can be trusted.