It helps consumers compare home appliances. And their relationship shows the peculiar twist consultants bring to the private-equity game. Whirlpool Corp. The appliance maker had hired BCG to devise an Internet strategy and study how consumers compare products. From BCG's research, Brandwise was born.
Most venture capitalists manage their proteges actively.
But they delay their payoff till they sell their stakes. It's a world of mixed, sometimes conflicting, agendas. But some of the consultants' priorities are far removed from those of most conventional VCs or entrepreneurs. The second is to ensure our leadership in e-commerce consulting. They've forced consultants to take equity.