People genuinely do have two identities, or three, or four. And the rhetorical gusto resonates with marketing executives. Maxwell believes this is just the beginning. All the major airlines have told her they want their own branded e-mail, she says. Free e-mail isn't bad.
People can forward their office e-mail to a free account and check it from the road.
The Web's previous hot ideas weren't intrinsically bad, either. Each of them worked in certain situations on certain sites. Meanwhile, MCI built a virtual home for Gramercy Press, a fictional small press featured in MCI's business advertising. Users could wander through the site, click on objects and learn more about the characters in the commercials. The site was well received by the media.