In other words, can he attract viewers with the piece. TV is a business and you should never forget it. Those who do are out of jobs. If people really wanted PBS, everybody would be doing shows on the secret life of crayfish. Well, I could write a book on this one . . .
Most people see TV news as both entertainment and news.
The people who are giving you the news need to be engaging, yet credible. The stories need to be well-told, yet accurate. It's a peculiar business because presentation is an important part of the equation. Yet, faking news, lying, being sloppy are absolutely not acceptable. Think about it, we are one of the few businesses where we cover, we report . . .