If you would like further information on any of these story ideas or news tips from IU's Bloomington campus, contact the Office of Communications staff member listed at the end of the item. The professor believes this will be the first of many Christmases in which electronic commerce plays a significant role, along with catalogs and direct mail. People have been thinking about the Web and playing around with it.
Research indicates that nearly half of the people who watch television ignore the commercials.
Good advertising must get people's attention before selling a product. On the Web, people are already interested. They've sought out that product category, so they're already more knowledgeable. They know what to look for or, at least, where to go. Once uncompromising about the pressures of keeping fit during weeks filled with parties, leading health experts are now realistic about the season's delectable temptations.