Internet music consumers can now be added to your promotional mix via the interactive content Payloads provide. MP3 listeners to marketing messages and targeted e-commerce opportunities. Payloads turn MP3 files into promotional media and provide a means to leverage a music track into a paid-for transaction as well as an enhanced experience for the fan. Payloads create increased artist awareness, as well as advertising impressions, which benefit both the record label, artist and advertiser. By leveraging the Internet as a promotional media Payloads reduce concerns related to online music theft.
Payloads enable labels and artists to profit from the distribution of popular music files.