As the curve changed, so did the color and contrast of Morehead's face and the background of the image. The ability to determine the exact lighting and tonal values of an image is where the true advantage of the new technology lies, Strembicki explained, especially when it involves the commercial printing world. The printed image can change dramatically from the original photo depending on the quality of the print shop, he noted. You can adjust the curve and adjust the lighting and exposure so it will come out exactly the way you want it. There is no guesswork.
Precision is guaranteed from the most expensive glossy publication to a throwaway postcard.
Photography students have the chance to learn the system's many commercial applications by doing design projects for local businesses and organizations, including an upcoming promotion for the Saint Louis Symphony Orchestra. Professional photographers in the area also may learn to use the system at a number of workshops this semester. But it also has applications for contemporary fine-art photography. Morehead used the camera this way for a body of work he will display in an exhibit in his home state of Ohio. It is very good for what I'm trying to do with my art.