By bringing the Internet into their business strategy, companies create the opportunity to sell more effectively, increase customer loyalty, dominate their market niche and go to market more rapidly. Gathering the raw knowledge content required to meet these challenges and refining it to the design, navigation and environment expectations of users are the core strengths of DeepBridge's Web Business Practice. An effective Web site requires dynamic user-centric design supported by robust yet transparent technology. DeepBridge's Internet development teams combine experience in traditional design with a high degree of fluency in information architecture, user behavior modeling and database technologies.
Information architecture is to the Web what urban planning is to cities.
Drawing from product development, client relationship and corporate branding plans, the information architect's role is to define a set of blueprints that incorporate time, motion and technology to balance user needs with corporate identity and branding strategies. DeepBridge's architects create meaningful connections between the people, business and technologies that shape an Internet initiative. For more information, see Representative Work and Partial Client List.