Too frequently we settle for working with the people who are the easiest to reach, not the most effective . Work on meeting the one person who can have impact on your life, versus the 25 who cannot. The second tactic of natural self-promoters is style . It might be your message, your picture, your business card, your words, your hairstyle. The third strategy of natural self-promoters is repetition .
Repetition also applies to positioning.
One lesson I've learned repeatedly is the importance of follow-up calls. In these days of work inundation and multiple priorities, most people don t return phone calls. Just because you've left them a message doesn't mean you can sit back and wait for a return call. If that's your strategy, you'll lose the business. If it's an existing customer, find reasons to call, such as giving them the results of your previous work with them, providing purchasing ideas for the future, and so forth.