As you can see, to compete in today's business climate, Internet Presence is not a luxury, but a necessity. The Internet is a new marketing tool, a new media, and calls for a new way of thinking about advertising and marketing. Content is crucial on the Internet. There is much more to creating a WebSite than puting some text and a few pictures onto a page. The content on a WebSite must have scanability and usability, two key factors in today's WebSites.
Internet users are information hunters.
They do not read pages, they scan them. The Internet not only provides a source of information, but also a way to contact you, E-mail. E-mail is a very useful business tool. Providing E-mail access to your customers allows them to communicate with your company without incurring long distance charges or sitting in limbo waiting to speak with someone. Your company also has the option of answering the most urgent e-mail first.