A customer can make an online order in the store and pay with cash, credit or check. This is a great way to get them comfortable shopping online. A store is a very reassuring place. Shipments can be sent to the store or to a person's home. Returns can be made to the store, even if they were bought online.
Returns account for only a very small part of our business.
The process of linking 550 superstores with a real-time system that tracks millions of items and interacts with a Web site is an expensive, laborious process. We are now ready to introduce the next level of service. Sears in the new economy With its roots dating back to the late 1880s, Sears is not exactly a new economy-type of company. Nonetheless, it has been among the most aggressive in bringing its online presence in sync with its traditional retail environment. One of the first steps was putting parts for its many appliances online.