UTC Howard, While your aims of conservation in other countries may be noble, I have some serious problems with how you are going about it. I think if you start peeling down the layers of where monetary wealth comes from, you find exploitive, unsustainable actions at the bottom. There is guilt, there is hypocrisy, there is simple ignorance about this. The notion that people have to be rich before they can conserve is seriously flawed.
Money is worthless unless there are physical resources to back it up.
The more money, the more nature has been subjected to exploitation. I find the idea of selling wine racks to the rich to be outrageous. All that work to make a luxury, transport it with fossil fuels, no doubt. Not to me. That looks like a large waste of energy.