Plants are normally kept in a cool, shaded location during the dormant phase and during the summer. By mid- to late summer, resume watering gradually as the leaves reappear. Keep the soil moist but not wet and fertilize periodically. In fall, plants can be returned to that drafty window for best blooms. Masses of daisy-like flowers put on a spectacular show in late winter and early spring.
Flower colors are vibrant red, pink, white, lavender, and true blue.
Some varieties have flowers with contrasting white centers. Slightly lobed, rough, green leaves provide a nice contrast to the cheery blossoms. Cinerarias prefer night temperatures between 45 degrees and 50 degrees F and day temperatures between 55 degrees and 65 degrees F. Consistent soil moisture and bright indirect light are required for a long bloom display. Like the cyclamen, check the potting soil daily to determine if the plant needs water. Cinerarias wilt rapidly in response to dry soils.