Check before you buy one. Shop around for shopping carts. A shopping cart is a script that runs on your server and conducts your sales, including totaling, adding tax, figuring shipping and providing order tracking information. To put a shopping cart on your Web site, you typically pay your provider for the software and their time to implement it onto your site. If you need an advanced shopping cart, ask your Web host.
Many hosts purchase bulk licenses to run upper-end shopping cart systems on their server.
Don't be fooled by prefab sites. But for 5 cents a hit on GoTo, you might be on the third page. Most hosts will provide tracking software that monitors how many hits, when they're hitting, where they're visiting and referring domains as part of your package. You're getting the traffic you need, but maybe your prices are too high. Bankrate Inc. All rights reserved.