When asked what online shopping sites might do to entice consumers to purchase clothing in the future, pricing issues overwhelmingly took the top two spots. Nearly half of non-clothing shoppers indicate that free shipping would make them more likely to purchase clothing from an online shopping site in the future while more than 40 percent would be more likely to purchase clothing online if sites offered lower prices compared to stores catalogs. Another important factor is the ability to return clothes to a local store. PricewaterhouseCoopers E-Retail Intelligence System surveys approximately 500 Internet users regarding online shopping behavior and attitudes and Internet usage. This survey was fielded from May 31 to June 8 among Internet users using NFO's Interactive Panel.
Most respondents access the Internet at least weekly for non-business use.
Coupons and gift certificates, two old standbys of offline retailing, are making the adjustment to an e-commerce world. A pair of surveys look at how the transition is going. Copyright 2001 INT Media Group, Incorporated All Rights Reserved.