It invades our homes through television, bringing other shocking concepts to our minds. Of course, every ad needs a little plot and the creators of ads are not always as bright as they might be. But sometimes it really is hard to catch the drift. Imagine a man smiling pleasantly and starting to eat a candy bar. Then, suddenly, springs jump out of his ears, and the whole picture turns into pieces of broken glass.
Personal hygiene is another big issue in our ads.
Two girls are ball-room dancing with their partners and shamelessly yell across to each other about the dandruff one of them still has and the other has gotten rid of. In another ad, a young women s armpits are covered with flowers after she uses a particular deodorant. The scene came to me on the tram one hot day, and I nearly became hysterical at the thought of all those flowery armpits. No flowers on your dirty bodies, please, people. Tooth cavities, fungi on the feet, diarrhea, and women s physiology are regularly exposed for all to consider.