Some people I know think that it is just a get rich scheme. It is not. Yes, there are jerks out there who are just out to send you false information. Remember, if you have to send money to some stranger for the job, it is probably a scam. I have had this happen to me.
Many people make a website and can make money off of it.
There are various ways to do this. There has to be content of some kind. You may have some advice and can write some articles or make available some information that can be useful to someone. Make a webpage and present this information and put some affiliate ads within content on the site and this can bring in some extra money. Another is to use your talents and make some products to sell.