It's definitely a good value for the dollar. We have captured the neighborhood customer that doesn't want to travel. On the other hand, other malls have specialty stores, which we do not have, for younger consumers, which does hurt us. If we can get Gap, Abercrombie and Fitch, and other specialty stores to come to CCM, I think we would have a good mix. We have a weakness in the younger demographics right now.
Foot traffic is also up.
I am unsure if this is due to less competition, or what. We have changed our product line, appearance, and marketing to attract women. The upkeep of the store is excellent, and the associates are great with the customers. We talk through people's needs. We tend to be more of a corner hardware store type environment rather than a big box store.