This year's show was good, but you're determined to make next year's event a smash. You've added to the sales staff, expanded the budget for promotional mailings and arranged trade-outs with three important trade publications. And you're planning to send three news releases next year instead of one. As with booth sales and conference development, the time and effort you expend on public relations is directly proportional to the results you will see.
Public relations attracts qualified show attendees and conference registrants.
It brings in new exhibitors and helps retain old ones. Public relations is one of the most cost effective methods for building attendance and increasing booth sales. It is an important profit center, and it should be treated like one. A solid public relations program requires a great deal of effort and creativity. Following are 10 basic PR areas that you can refine for your own use.