Low customer satisfaction, imposed limitations and growth suppression of the potential computer gaming market.
Game developers are in a tight spot.
The market is extremely competitive and fortunes are created or destroyed on the promise of the one blockbuster game that will save a companies future. One company that knows this reality intimately is Activision. At one time, long ago in terms of the video gaming industry, Activision was the king pin of Atari games. But shortly before the release of MechWarrior , Activision was teattering on the edge of destruction. After the success of MechWarrior , Activision is once again one of the industries leading gaming companies.