While some folks print something general, such as a calendar on the back of their card, you might choose something that is specific to your field. For example, a grocery salesperson might print common weights and measures, a computer trainer could include a short list of keyboard shortcuts, or a social worker might list the toll-free numbers of resource organizations. On the front there's a place to fill in the date, time and location of the next meeting, the address, your name and phone number. On the back, include a brief overview of the organization and any necessary details. Give each member a handful and encourage them to distribute them when they see an opportunity.
Most organizations ignore side two of their business cards.
Use less than 10 words set in a readable typeface and some eye-catching graphics or a photograph. On side two, or on a second panel, include a lined section to accommodate notes you write before handing over the card. You might, for example, use it to write down prices, a date or time for a meeting, a product name or the name of someone in your organization your prospect should contact, or to jot down specifications. If your organization will profit from anonymous contacts, a card pad is one good way to make connections. You simply design your cards as you normally would, but print them on slightly lighter paper and have them assembled into pads.