Through The Industrial Marketing Practice Association , you are instantly connected with a group of people whose talents complement yours. Both within in your industry and outside, too. Whether it's finding a marketing resource for your company, or floating an idea to group of impartial observers, the Association's network makes it easy and simple to get in touch. The network is much large r than the e-mail discussion group, and the Association is your gateway to tapping into it. Your company can earn 500 times the cost of membership in profit improvement.
Members receive special newsletters and workbooks as part of their regular subscription.
Special newsletters in the past have focused on marketing to the chemical industry, pricing tools and techniques, and how to package and sell services as an extension of a product offering. We've compiled what we think is the most complete list of books relevant to industrial marketing anywhere. Our list includes textbooks, workbooks, and business books. It's pretty simple. If you want to go beyond concepts, toward a better understanding of specifically how to improve what you do on the job, you owe it to yourself to join The Industrial Marketing Practice Association.