In addition to seeking support from individuals the Development Office establishes relationships with local corporations and foundations. Based on the funding priorities of the foundations and corporations, strategies are developed to fund particular University programs. Once a match is recognized between a corporate or foundation priority and a University need, the Development Office works with the school or department to complete a proposal. Matching gifts are important because they can double, or in some cases, triple a donor's gift. One ongoing priority of the Development Office is to build University endowments.
Endowments preserve contributions and provide ongoing financial support to designated programs.
Endowments funds are perpetual. The principal is invested and managed by the Cal State Hayward Educational Foundation. Income from the endowment is used to support the program specified by the donor. Donors who wish to establish an endowment may do so by contacting the Development Office. Endowments may be created with a single outright gift, through a pledge over a period of years, or through a bequest or other planned gift arrangement.