N.C. He gives seminars, runs annual sales meetings, and conducts training programs on selling and customer service. Customer loyalty is at an all-time low. As a consumer, you have often been satisfied, and never returned to that place of business. One who will create positive word of mouth advertising about you, refer other people to do business with you, and fight before they switch from you to a competitor. There's more to loyalty than money.
Money is usually the bait used to lure loyal customers from their present supplier.
The lower the loyalty, the more they'll take the bait. Fan is short for fanatic. To make it even more complex, loyalty is not a one action event. If it were, everyone would go out and do it. Being unusual where usual is expected .