If you're not a member of ASAE or if you're not a member of the Marketing Section, please consider joining. ASAE membership offers many benefits. The Marketing Section strives to advance the frontiers of the practice of marketing in associations. The section is based on the following beliefs. Innovation in marketing is ignited by unbridled creativity and fun.
Marketing is an experiential discipline requiring bold experimentation and celebration of failure.
Lifelong learning is an essential discipline for personal growth as a professional marketer. Marketing is an interdisciplinary function and requires the enthusiastic partnering of association staff, volunteers, and suppliers. Copyright 2001 American Society of Association Executives. ASAE's privacy policy.