I just shortened my words into two or three syllables. I stopped using contractions if possible. My words became simpler. My sales increased. Just look for the Flesch Reading Level and you should be fine.
Many people give away free reports, newsletters, and bonuses to start the direct response process.
Giving away for free is good, but only if you make an impact. Forget driving them to your home page, with all those choices. Give them one choice, and give them their free bonuses immediately. Autoresponders are the most common way. Net Astrology.net sells astrological readings.