We discussed it with our religious authorities. If Al Safa succeeds and Halal becomes a mainstay at the supermarket, the ultimate beneficiary of that are going to be Muslims. No profit for Al Safa yet Al Safa has not really shown much profit since its establishment, despite a well financed, sophisticated, sustained media campaign aimed at Muslims. He says he hopes business will pick up soon. This, however, does not sit well with a number of people.
Religion is primary, business is secondary.
They are also based in Ontario, Canada. That is the issue that is involved there. That is an issue exclusively for Muslims. Others do not believe in that notion. He notes that the objection is not to business with non-Muslims per se.