But making the move is tough. You wonder if you have an idea that's going to work. Even so, you can minimize risk by doing a lot of soul searching and thinking at the beginning. This installment of Business Engineering offers a winning formula for making good decisions and a capsule look at several individuals whose companies have become successful in their own right. What makes a good idea work One common characteristic of all entrepreneurs is passion.
Passion translates into commitment.
You'll let nothing stand in your way to achieve your goal. You block and tackle, and you change your approach when you encounter insurmountable difficulties. Commitment is your most important competitive advantage. If your business concept exploits these advantages, you'll probably find it easier to succeed in the early stages. Large companies, because of their size and overhead, find it hard to compete effectively in selling products that require a high degree of customization or customer support.