Have open spaces available within your booth that allow visitors to browse materials without feeling they are in the way of other show attendees. Avoid appearing like the palace guard. This creates a more inviting appearance. Increase the value of giveaways. The best way to use giveaways is to carry a few with you, and after each conversation, present the item as a token of your appreciation for the visit.
Round tables are better than square counters.
Square and rectangular shapes create the impression that the visitor should stand on one side and the seller on the opposite. They serve as a barrier and reduce the quality of interaction. Lighting greatly enhances visual impact. The viewer's eye is attracted to the brightest spot. Adding a few extra spotlights to your exhibit can increase the visual pull power by 50 percent or more.