The catalog number and price of the book follow. The bottom half of the last page of your mini-catalog is devoted to the customer order coupon. Many programs come complete with professionally designed examples of four, eight, and sixteen page catalogs already built-in, simply needing to have the text of the catalog typed into the template. If you do not have access to a computer, you could simply lay out the pages for your catalog at home, using supplies readily available from any local office supply store. When you have selected the books to feature in your catalog and have decided on the basic layout, the text of the entire catalog should be typeset and printed up.
Many marketing analysts recommend using a different color paper for each mailing.
Some sales analysis results indicate that the better quality paper your mini-catalog is printed on, the more sales it brings in for you. You may wish to consider using recycled paperstock for your catalog in order to appeal to environmentally conscious book-buyers. Check with your local print shop for cost comparisons of various paper qualities, then decide which will best fill your needs. Many publishers and book distributors are currently supplying ready-made catalogs for your use in generating business. Read through several of the success and business opportunities magazines available on the newsstand.