But the theory was still the same make the right offer to the right audience and you can expect a response. The whole process was more cumbersome back then and today we have a lot more media to choose from.
Monthly programming features direct marketing experts from Kansas City and around the country.
Programs and events are carefully selected to appeal to the broad membership base of the organization. We attract some of the nation's leading direct marketing experts to address the membership's monthly meetings. As more companies best the direct marketing waters and realize how successful the discipline can be, they are making direct marketing an integral part of their overall marketing strategy. And when they do, they'll be interested in beefing up their expertise in the direct marketing field. Check out all our member benefits.