Member control through a democratic process is essential for success. Success also depends on the commitment of member time and financial resources. There must be tangible economic benefits for members. The cooperative's products and services must generate sufficient revenue so that the effort can be financially self-sustaining. Provision must be made to share any surplus equitably.
Market opportunities exist throughout the world.
Cooperatives and market development should transcend national boundaries. Successful, established cooperatives should assist emerging cooperatives to develop. New and emerging cooperatives should be encouraged to communicate with and learn from successful cooperatives.