It allows for seemingly endless design, product and printing process possibilities. In addition, with the advent of desktop publishing systems and digital presses, commercial printing has become more affordable, allowing small and mid-sized distributorships to compete with larger ones that have traditionally dominated the field. Although commercial printing can be a lucrative addition to a distributor's business, getting a foot in the door can be a juggling act full of challenges and demands. With reputation playing such a large role in commercial printing, landing a first job can be daunting. To gain experience, distributors must be willing to start small, with a flier or brochure, then use that job as a springboard to larger accounts.
Many distributors find it difficult to overcome the perception that they're strictly forms vendors.
In fact, many businesses wouldn't even think of going to their forms distributors for commercially printed items. Anderson sought out commercial printing business by going to his existing forms customers and explaining his company's capabilities. Distributors starting out in commercial printing should target customers who have neglected its potential. Once the most obvious applications are completed, they should continue probing for new orders. One of the most challenging aspects of commercial printing is the attention to detail it requires.