Our team of editors use their experience and expertise to apply fair and balanced judgement with reference to the site guidelines we've outlined below. The overall content of the website is, of course, the most important attribute to every website. No matter what genre, every site must meet a minimum required amount of content in comparison to their counterparts. Navigation Having good content is useless if you can't find it. Each site usually has its own unique style of user-navigation.
Poor navigation is probably the most common complaint by the average surfer.
Other common mistakes include long pages requiring a lot of scrolling, too many pages which require too many clicks, and confusing links that require a lot of guessing. Overall, easy navigation is a must for nearly all sites and genres. A nice professional looking site can be the difference in many categories. On the other hand, an informational based site such as a news site depends more on the quality and quantity of news columns and articles. Bottom line, professional design is sometimes a must and other times just a plus.