Spell out start-up costs. Arrange a schedule of event elements. Include strategy for eliciting sponsorships. Research Excellent research reduces risk. Better the research, the better the event will meet planned outcomes.
Market research determines how to obtain the very best position in a crowded marketplace.
Defines primary, secondary audiences. Identifies emerging trends. Quantitative pre-event research Demographic information Surveys, interviews, telephone interviews Offer rewards for answering. May use a Likert Scale or Semantic Differential Scale . Definitely attend Qualitative pre-event research Ask probing questions to find hidden meanings in quantitative studies.