2000 Affiliate programs aren't just about product branding and commission rates. It's about relationships and outreach. How to Get Your Affiliates Going by Declan Dunn, affiliate marketing guru and author of Winning the Affiliate Game . One of the most amazing percentages in this industry is the absolute lack of affiliates taking any sort of action after signing up. The real challenge to your affiliate network is to get people going in the right direction, to give them more than just a banner ad.
Motivation is as critical as positioning the right ad.
If you don t believe in what you are selling, neither will your clients. At first glance, it may seem simple to blame this on the affiliates. After all, you gave them a banner ad. They should place it on their Web site. Banner ads are a low percentage game and will make your affiliates disappointed.