Describe the steps that should be followed in developing effective packages. Describe the procedures used to price packages. Explain the relationship between packaging and programming. A sale not made today is lost forever. Packaging and the related technique of programming, play a key role in selling services when demand for them is lowest.
Packages are popular with customers because they make travel easier and more convenient.
In addition, they usually offer a price break on regular rates and fares. Packages and programs are the epitome of the marketing concept. They are tailor-made offerings to meet specific customer needs and wants. The packaging of hospitality and travel services is unique. It is very different from the packaging of consumer products found in grocery stores.