For most of the rest of us, though, the reader wants to know how we are. Writer Kathy Matthew's recently wrote that no one in their right mind is going to send money to someone they don't know and can't get in touch with easily. She's absolutely right. I also feel it's a good idea to include your picture. It might be a picture of you working with others, your workshop, or your showroom.
Pictures communicate a lot of information and go a long way in putting Internet shoppers at ease.
Make sure it's easy for readers to find your order page, find your purchasing information, and can locate a number to call to order. Click here for prices and how to order. Most consumers will give you a credit card number, while many businesses would rather mail a check. Include comments from satisfied customers. Before people do anything they look to see who else is doing it.