In these tests, Intrinsic7 enabled highly accurate targeting of specific groups of customers, which resulted in a significant reduction in the time taken to run campaigns. Intrinsic7 s ability to accommodate medium to very large databases will add real benefit to businesses, said Steve Treadwell, CEO Intrinsic. Managing complex marketing campaigns across multiple inbound and outbound channels is one thing, but running these activities against a database that will grow substantially is another. We believe that Intrinsic7 is the only EMA solution on the market today that can support both requirements without compromising performance and, therefore, time to market. Intrinsic7 is the only EMA solution to be fully integrated with SAS s powerful data mining software, Enterprise Miner , which helps companies know and serve their customers better by understanding their behaviour and needs.
Marketers benefit from being able to deploy model scores dynamically.
This means that they have the facility to use the most up to date, and relevant, information at the point of executing communications. The software takes advantage of SAS data storage and scalable data performance capabilities, offering SAS users a fully integrated environment for enhanced marketing automation. Intrinsic7 offers accurate and easy to use campaign planning and control functions. Enhanced scheduling ensures timely delivery of the right message and, through prioritisation, reduces the risk of customers receiving conflicting messages. The scheduler also enables optimal resource deployment by being able to manage and deliver communications at a time to suit individual business requirements.