Performing an important service to the community Running for office Writing legislation, testifying at hearings, etc. But you can also get some coverage of far more mundane events. Annual meetings Issuance of any publication available to the public Use your imagination. You only risk a stamp, and may gain exposure to thousands of people. But don't expect the media to drop everything and report on you, just so you can get some free publicity.
Many editors shy away from blatantly promotional pieces.
Another aspect of thinking like an editor is presenting yourself as the kind of person editors want to deal with. In any oral or written communication with a media outlet, you should be friendly and approachable, articulate and concise. Be willing to answer reporters' questions, even if you have to research the answers and get back to them. If you're running an event or a tourist attraction, let the press in for free to cover it. Finally, know the deadlines and publication schedules of the media you deal with, and understand their importance.