What's important to keep in mind is that new ways of packaging the Web force existing packagers to rethink their business models. And if WebTV-like bundles enjoy some degree of market success, the Segas, Nintendos, PlayStations, Compaqs, and Packard Bells will have some serious consumer repositioning to do. As the Web becomes a mass-consumer medium, webmasters must appeal to the mass median in intelligence and Web ability. We'll save the design implications of that trend for another column. Illustration by Dave Plunkert Join the HotWired Network, it's free .
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