In contemporary culture, graphic design is the generic term for the multidisciplinary practice of combining typography, images and, increasingly, some combination of media for the purpose of informing, instructing or persuading a given audience to do something. Graphic designers both conceive of such methods of persuasion and, to varying degrees, execute them. Graphic design is a visual language uniting harmony and balance, color and light, scale and tension, form and content. But it is also an idiomatic language, a language of cues and puns and symbols and allusions, of cultural references and perceptual inferences that challenge both the intellect and the eye.
Good design is a function of both an original idea and the ability to express it.
How it is expressed is what makes it art. What you remember about it is what makes it design. In the end, a designer's ability to both imagine and orchestrate an effective visual solution benefits from many things, not least of which is an acutely heightened capacity for sustained and thoughtful observation. At 71, he is without question one of the preeminent designers of his generation. Glaser's work is deeply intellectual, frequently allegorical and, in some cases, extremely personal.