You're doing information interviews because you want information about the work environment. First, research the role, function, organization or industry you're investigating to help you ask focused, intelligent questions. Read trade magazines, newspapers and journals, such as Fortune, Fast Company, Red Herring, Wired. Talk to contacts who know the organization, department or group you're targeting. Brainstorm to create a list of potential contacts to interview.
Most people have more connections than they realize.
Start with your friends, family, neighbors, and past and present colleagues. Remember, help and resources often come from unlikely sources. Leave no stone unturned. You're in charge . An information interview is not a job interview.