Perhaps the most anticipated package is Tee Time, offering rounds at four area golf courses and a sleeve of logo golf balls. As a result, leisure travelers have the flexibility to visit the Raleigh area at any time, but especially on the weekends when there is greater room availability. The packages also make it easy for visitors to select Greater Raleigh as a vacation destination. Previously, the Bureau offered packages through its holiday and spring events calendars and on the CVB's web site. The expanded program features packages throughout the year and is now being supported through additional consumer advertising mediums.
Packaging is the latest trend in marketing to leisure travelers.
Besides generating room nights, this program will enhance North Carolina's Capital City area as a destination with lots of fun things to see and do and add more viability to promoting the Greater Raleigh travel experience. Important, too, is the partnership the Bureau has formed with area hotels and other tourism suppliers. Working together gives our tourism-related businesses the opportunity to piggyback on our initiative. It should be beneficial for everyone, especially now that we have this attractive fulfillment piece with exciting travel choices.