Have two or more deadlines for each category. The event date is not a viable deadline. If something is delayed, the campaign is compromised. The last few days should be set up for training, motivating and coordinating volunteers. Don't wait 'til the eleventh hour.
Promotion Use traditional and nontraditional methods for promotion.
The Internet is a growing nontraditional success story for donation campaigns. Traditional promotions are expensive and event budgets can challenge the largest organizations, but by far the cheapest way to promote is via the Internet. Every campaign needs a start date. Be excited the campaign is here. Organize a starting day kick off.