This is because it cannot control whether you read the hardcopy of a local newspaper or the softcopy of an international newsgroup on the internet. With the fast extension of the internet people will adopt the culture that suits them. The simple reason is that the people in power and those who toe their line do not want the objective presentation of facts. They project India as a progressive country that is about to become a great military and economic power whereas the reality is different. Will it influence South Asian culture.
Outside influence has very little to do with regards to cultural challenges.
It is the human greed that constantly needs and wants more that challenges culture. We have to set our own standards if we want our societies to grow and prosper. There is a lot of talk today with regards to globalisation and so on. South Asians have to be very careful not to let this term confuse us. It is actually westernisation under a global disguise.