Not many players want to go backwards and hit the ball shorter. Personally, I think it's fascinating to see talent and technology come together to produce longer shots and lower scores. I get a kick out of watching John Daly and Tiger Woods hit 370 yard drives. Apparently the golfing public does too. Go to any tournament and watch which players draw the largest galleries.
People love to see the top players hit the ball a mile.
It's exciting to see new, young players making birdies and eagles and setting course records. I agree with what you said about the golf courses. If the USGA and the PGA Tour don't want the players to hit longer drives and shoot lower scores, they can make the golf courses play much more difficult. They can put a premium on accuracy instead of distance, forcing players to tee off with irons, as they did in this years Open. Granted, occasionally it's fun to watch the greatest players struggle as they did at Olympic, chopping the ball out of ankle deep rough and four-putting from 10 feet.