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MarketSwitch is the global leader in Enterprise Marketing Optimization and the sole provider of real-time, marketing optimization software for web, call center, and traditional outbound marketing. MarketSwitch employs true mathematical optimization to enable companies to maximize the profitability of their marketing campaigns across multiple customers, products, and channels, so they can meet their customers' needs while achieving their own financial goals and satisfying their real-world business constraints. TRUE Suite, TRUE for Call Centers, TRUE for eCommerce, TRUE for Web Advertising, TRUE for Outbound Marketing, and TRUE for Transactional Modeling are trademarks of Marketswitch Corporation. All corporate and product references appearing herein may be trademarks or registered trademarks of their respective holders.