That means giving great thought to distinguishing your business from the four or five thousand other businesses selling essentially the same products and services. The single best way to drive traffic to your site is with a consistent campaign of writing and placing by-lined articles in online and traditional media. The Internet is rich with media outlets. But writing ranks just below having root canal on most people's lists of favorite things. We write and place articles and interviews for our clients to drive qualified traffic to their sites.
Newsletters Are a much-overdone form of site marketing.
If you want your newsletter to be read instead of ignored, you have to give away advice of real value. Done well, the newsletter is a great medium for showcasing your expertise and persuading potential customers to do business with you. Unsolicited email is the scourge of the Internet. Response levels to professionally executed opt-in email campaigns can be as high as 18 percent. An online billboard or electronic brochure has little chance for success.