Blue Blue implies cleanliness and purity and induces thoughts of sky and water. Green Green used to imply spoiled food, so marketers avoided it. Today, green is used more often than other colors because it represents natural and healthy things, like trees and meadows. White White makes us feel fresh and light and is often used on diet or lower-fat foods. Black Black looks elegant and sophisticated.
Manufacturers use it to imply a sense of class and quality.
Modified from Phil Lempert's Supermarket Shopping and Value Guide. Copyright 1996 by Phil Lempert. All rights reserved. Inc. Excerpt distributed by Tribune Media Services. Tribune Media Services WebPoint.