Here are some preliminary questions to consider. If not, you had better educate each board member or drop the issue before spending taxpayer money. A united effort is a must. Community support cannot be gained in twelve to fourteen weeks. Values don't change that fast.
Referendums reflect the values that the citizens place on the agency.
Good public relations requires an ongoing commitment by the agency. Strategic public relations for a referendum campaign should begin one to two years in advance by inviting key people to your board meetings. In addition, you can establish community newsletters and speakers bureaus. It's important to keep editors of local newspapers informed. Also, you should know what the community will support.