Bookmarks are often generated in this mode. The individual does not plan to act at this point, but may come back in the future. It is important to remember that browsers often have extra time on their hands. An offline equivalent would be the person who walks in off the street into a retail store and looks through the CD rack while waiting for a movie to start. This is the most appropriate mode for the Internet because the Internet is an information medium.
Many individuals still do their research on the Internet and make the purchase offline.
While searching they will seek out specific information regarding the product or service they want. Users may also solicit feedback from other users, Usenet, or actively use chat resources. The user will note the quality and the price of the merchandise. The user may or may not buy at this point, but the location of the merchandise is noted. Users are not quite ready to buy, but the are willing to accept a free sample, coupon, or service.