The standard game is really tough. There may be room for two to three technologies that do what his does, or maybe only one. Applying for a patent also has its pros and cons. Companies might balk at paying an inventor and university for a new process when others exist. But I have a general feeling that is not likely to happen.
Patented technologies are now standards because people got behind something and pushed it.
If nothing else, you can articulate a vision of how the technology is going to go.