Before reading any further, think about the next question right now. Then, continue reading. Then, develop a plan that gives them the desired results they want to achieve. Very few real estate agents or business people, if any, can clearly articulate their clients' frustrations and problems. Your goal should be to focus your efforts on solving the customers true frustrations and problems.
Most salespeople think the customers want to hear that they are top producers.
Customers expect you to give them good service, expect you to be knowledgeable and they expect your to do your job. Make sure you solve their true problems and frustrations. Then, you must craft your message so that you clearly and specifically address their real concerns. Before I can teach you how to craft your message properly, you must understand that the first basic foundation for any successful business is that you must make sure you have something that is worth promoting. If you don't, find a new business.