Spam sucks. . We all know that if a website can't be found that it is useless. If you are after a local audience with your site, making your site visible can be an interesting challenge. While search engines are great for finding information about companies all over the world, it is usually harder to find local businesses. However, there is life beyond the search engines, especially when it comes to promoting your website locally.
Most people use search engines to find information on the Internet.
However, unless people know how to search AND your site is designed to consider they keywords they would use, your site will not be found. Optimizing a website for particular keywords is one way to get noticed in the search engines, but there are other ways to reach a local audience. Reciprocal links with other local websites or non-competing sites is a good way to bring traffic to your site. Links from the local Chamber of Commerce website, your ISP or other local business directories can bring in traffic. Some businesses go so far as to develop their own specialty content websites to bring in visitors and promote their businesses.