Objectives T his course is designed to provide an understanding of the principles, decision-making processes and terminology used in the management and practice of integrated marketing communications. Emphasis will be placed upon real-life examples of current promotions, the role of the promotion mix in marketing strategy, and the strategies, tactics and techniques used to achieve integrated marketing communications goals . Please Note This syllabus provides a detailed schedule of the material covered in BK 320 Integrated Marketing Communication. Every effort will be made to adhere to this timetable. All due dates and exam dates are firm.
Most assignments are due at the beginning of the class period.
Some assignments may be given unannounced during class and will be due when called in during the class period. Late assignments will not be accepted. No makeup exercises will be given. Makeup exams will not be given except in extreme circumstances. No extra credit assignments will be given or accepted.