To induce skiers to visit Telluride in the increasingly competitive world of ski resorts, the Telluride Mountain Village Resort has begun a daring new promotion. Snapping bones, a favorite hobby among frequent skiers, is being used to lure them to the world famous slopes of Telluride. Kate Reed, the owner of the resort, equates the new promotion to the airline's use of frequent flyer miles. Regular skiers break limbs all the time. Legs, knees, wrists, basically anything they can twist or fall on.
Most skiers are hell bent on damaging themselves in some way.
We're just catering to the market. The offer appeals particularly to the skiers who claim that skiing isn't dangerous. By having the second limb covered, you can continue to live in your world of willful self-deception, all the while knowing that when you do break something else, the resort will take care of it. Most people will break something within five seasons of skiing. You know it's going to happen.