Then there's competition from the immediate market area and the dominant Toronto retail industry. We have learned to more than cope. Our major commitment to research of market trends and in depth investment in inventory categories, offers our customers an attractive selection of products while discouraging competitors who are less focused or informed. When we select a market niche, we try to do it better than anyone rather than trying to do it all. In addition, we create an ambiance within our store that has for years attracted day trippers from far and wide in preference to other shopping alternatives.
Many local residents show our business with pride to visiting friends and relatives.
Our direction in pursuing the basic concepts of our business is focused. We have achieved continued sales growth every year over two decades of operation. Promotions and related advertising have been key to development of a consistent image. Christmas is fun at the Settlement House Shops with professional guitarists or flautists creating just the right mood and, of course, spectacular seasonal decorations. Ads maintain the ambiance with Victorian flair even to the use of antique fonts.