The main reason people use the World Wide Web is for convenience. The biggest concern users have is security. The majority of Internet users have been trading for a long time. They are experienced traders, not novices. Most investors use the Internet for information and research, but still rely on brokers to execute their trades.
Most users only use services that are free of charge.
Women appear to be more willing to pay for Internet services compared to men. Many people expressed interest in electronic trading, but few actually do because of perceived security problems. Digital stock exchanges may be ahead of its time. The number of users under 30 or above 45 appear to be growing faster than users in the 31 - 45 age group. The use of telephone or modem trading programs has been consistent in the last 16 months.