Event Communications without Mother is like computers at DOS command level. The users don't want to know about numbers, procedures, and jargon. They want to push the button, find the party they are trying to reach, and if they can't succeed they get frustrated. Frustration and distraction are the poison that causes events to come apart operationally. Users prone to aggressive responses to frustration or collapse responses to overload can just call Mother to solve their problem.
Mother keeps everybody cool.
A Mother team is men and women who understand the priorities of live events, and who are familiar with production and organization to the point that they can anticipate the solution to a problem and set about solving it, or more important, find the people who can solve it and getting them moving in that direction while it is still developing. The Mother operators are very good at quickly learning the organizational tree of the event and understanding how the event works in terms of its communications priorities and key people. Mother does not run your event for you, Mother helps you manage information so you can run your event more effectively. If you consider an event to be like a living body, you are the brain, Mother is the nervous system, and your staff are the muscles. We can hear all the traffic on all the channels and can track situations as they develop.