If the Internet's done nothing else, it's broken the tradition governing how your business graphics should be executed. Our advice is to not worry about whether your Web site's look and feel corresponds to the other graphics surrounding your business. Design is very important, but don't get bogged down by strict adherence to archaic rules. This is one of the reasons Web sites often need to have a look and feel that's different from those of other marketing materials. Screen colors are limited.
Resolutions are limited.
Download times are limited. And visitor patience is limited. These and other functional limitations dictate your design directions. What you say and how you say it is as important as how it appears. A paint store Web site that renders everything in black and white is not making a very vivid statement.