Stars like Weiss are also promoting ecologically sound behavior in their workplaces by encouraging recycling on the set, donating sets to nonprofit organizations for reuse, and reducing the studios' application of pesticides and other harmful products. It seemed like a natural gravitation to put the environment in my character as well. While no statistics are available on the number of environmental products or themes on television, EMA is discussing a possible survey with Gallup. But even without the hard data, James believes her organization's efforts are making a significant impact. She compares environmental themes in television today to the social changes TV brought about in previous decades.
People try to emulate their favorite TV stars.