Examples of niche products with very tight target markets might include hazmat gloves, specialty surgical tools, discontinued automotive spare parts and model train hobbyist supplies. Twist and turn If you're competing against a well-established and big competitor, don't play their game. Offer niche products that they don't stock. Provide services that they're too busy to provide. Slither like a Snake Find out how your competitors are doing E-Commerce.
Functionality is an obvious way for a small business to compete against the big companies online.
Be sneaky and discover your competitors' weak spots. The best way to scout out your competition is to visit their web site and pose as a customer. Be sure to go through their entire ordering process to spot weaknesses in their system.