On the other side of the bank, bankers want to charge me for conducting a transaction in person, rarely speak to me and generally view me as an interruption. Neither side seems to smile and I see a lot of customers being waved from one side of the bank to the other side of the bank. It seems someone else is always ready to help the customer. Bankers have a huge list of customers that hold accounts with them. They also have trust.
People give bankers money.
Customers can pay their bills through Quicken, invest with Schwab and only need to stop by the branch to pick up a lollipop . That's a good way to start thinking, but most banks I walk into still look like a bank with lots of wood and plastic between the customer and the banker. If you want to begin creating your sales mind, and selling your products, try dedicating someone to run the floor. When a customer walks into the bank, greet them. As I was there I watched with admiration how she did the same with several other customers.