One of the readers, unknown to me, wrote to thank me for giving their site a plug. The next week, pleasantly surprised by how nice it is to be praised or thanked, I mentioned them again. I noted how we should all be giving thanks for the kind acts of others online. By golly, the second issue was sent to yet another person who also took the time to write me and thank me for my message that we all have a responsibility to be nice to one another online. This second person was a complete stranger who was following the principle he praised me for when he thanked me for my words.
People do business with people they like.
Put two sites side by side with similar offers, services, prices and add a touch of niceness to one site. I did not make a million dollar sale the following week. That would be a great end to this article. That might get some of you screamers to try being thankful in your communications with others in the coming week. That would have been nice.