Fest's personal project began to transition into a product when a reporter from the Bangkok Post reviewed the Quickbrowse Web site in 1999, giving it high marks. Since then, the Christian Science Monitor, U.S. News and World Report, and The New York Times have all reported on it, in addition to several other major news and business magazines, raving about the technology's advantages. Bottom Line Boost Since QuickLinks makes it easier to view several pages at one time, increasing the amount of information that can be viewed can lead to increased selling opportunities. Fest argues that the ability to view more information more quickly can boost a business' bottom line. The easier navigation that comes with QuickLinks means more navigation.
More navigation means more page views.
And more page views mean more product purchases on retail sites, more transactions on auction sites and more advertising impressions on all kinds of sites ranging from personal ads to newspaper and magazine sites. For example, at a job-listing site, companies can look at more prospects and are more likely to find a candidate. Since the job site makes money when jobs are filled, QuickLinks can improve the odds that client companies will find a match, yielding more revenue as a result of the improved searching.