Those that have been offered to the public over the past few months have had thousands and thousands of distributors sign-up. Clearly the mall promotors have tapped into the Internet craze. You know how it goes. Either have your own web pages or face a quick, certain financial death.
People also like to shop on their own pages.
I suppose that this is just human nature coming through. We all like the idea of having our own things, even in cyberspace. Especially when it means savings for you and your mall has as good or better selection of goods at prices as attractive as the next guys or gals. However,the big overpowering attraction in the Internet and mall business craze is greed. Pure and simple.