As followers of Jesus, clearly the deepest sense of the word Christmas is God coming to earth in the form of a baby. For most of us, there is an odd sense of guilt that comes to us. I believe that feeling is caused by the selfish focus of the holiday season. While that is great news worth celebrating, it's only part of the message of Christmas.
People seem particularly vulnerable to thinking about spiritual issues during the holiday season.
So there is much we can do to build bridges to the unchurched. We approached the mall management about our gift wrap outreach. At first they were skeptical. We had several meetings with them before we finally got the nod to attempt an outreach. To the management's surprise, our gift wrap outreach was a smashing success.