That will really grab the audience's attention. The specific audience I am trying to reach is 20-35 and the college students. I am going to use logical and emotional appeals. The way I will use logical appeal is why buy a bike that will only last for about a month, then fall apart. The way I will use emotional appeal is the bikes have a lifetime guarantee on them.
People get a better bike.
For my commercial I plan on using two families. Both kids gets into an accident. At the end I will have the logo with the location and telephone number. They will fix up old bikes, adjust the sitting, and rent bikes. The shop is open seven days a week and stays open until 8 p.m.