Information access provides knowledge that can lead to action or retreat from the responsibilities associated with knowledge. As consumers, clients, patients, and students change so do those who serve them. Marketers begin focusing on consumers' needs and invite consumers to help envision and develop new products. Service providers begin planning with, rather than for, their clients. Agency administrators invite consumers to participate in advisory board meetings.
Professionals begin making cross referrals to self-help groups and vice versa.
People with disabilities begin directing their own independent living centers. Organizations change structures as their consumers and employees become better informed and more independent. They permit entrepreneurs to coexist within their organizations. They seek interorganizational alliances, partnerships, and collaborative efforts. Their leaders seek ways to renew the organization rather than merely institutionalize innovations.