No longer do kids have time to sit and quaff a root beer with their friends at a small-town restaurant. Premium root beer has a biting flavor so outstanding and unmatched that most candy stores stock root-beer bubble gum, lollipops and hard candies. Today there are over 200 brands, each with a unique taste. Sprite doesn't have a distinctive flavor or lingering aftertaste. And try putting a scoop of ice cream in a glass of Mountain Dew.
Root beer is the drink of the imagination.
Imagine yourself as a cowboy drinking at a saloon in the Old West, blowing root beer froth into a bad guy's face. Imagine yourself as a WWI fighter pilot relaxing with a root beer in a French cafe. Imagine yourself a crime-fighting detective, drinking root beer while prying inside info from the bartender. It's Madison Avenue images of beach-ball bonanza. In a world of Sprites, Cokes and Pepsis, root beer is a David among Goliaths.