Fence-sitters are people who see themselves as neutral but are forced to choose between opposites.
Floaters are people who choose a substantive answer when they really don t know.
Refine and Test Questions External feedback is critical. If possible conduct a cognitive interview in which you ask people the survey questions, then probe with follow-up questions to learn how they understood the questions and what their answers mean. Interpretive Questions Interpretive questions can be used to understand what respondents mean by their responses. Question order is important because it can influence the meaning attached to specific questions. Instructions on how to answer each section should clear and neutral.