Any self-respecting aficionado will make an effort to find themselves a reputable dealer, someone with whom they are comfortable. Manufacturers of fine smoking products do not allow dealers to represent them without placing some very stringent guidelines on the knowledge level of the dealer, and the method and conditions under which their products are displayed. Inspections are usually done on a regular basis to ensure that the standards of the manufacturer are readily adhered to. The manufacturer understands that consumers are willing to purchase products only if the product, and the relationship surrounding the product, has been handled with due care. This is what separates the 'would be' dealers from those who are professionally trained in the art of selling fine cubancigars, and ensures that when a customer is in the market for fine smoking products, that knowledgeable staff about cuban cigars, will be able to help them.
Proper training is integral to keeping customers satisfied in an ever-changing marketplace.
By and large, most dealers have a substantial knowledge base. But, as in many retail situations these days, there are those who attempt deception about cubancigars when in fact they know little. This hurts the industry as a whole, because customers who have been 'stung' in one instance are going to be wary about attempting to negotiate with any tobacconists in the future.