In addition, the Days Inn public relations team handles internal and external correspondence for the brand which includes a quarterly newsletter and regular informal correspondences from the brand to franchisees. Days Inns provides to each hotel, upon opening, various collateral marketing pieces. These items include posters, front desk counter cards, in- room tent cards and thousands of key card holders. Various Promotions Days Inns also utilizes various promotions to spread the word about the brand. These include the September Days Club as well as various cross-marketing opportunities made available through other Cendant companies.
Promotions can vary by season and by region.