Class 4, Credit 4 0623-410 Meeting Management Introduces the student to the field of meeting management. We take the point of view of a corporate or independent meeting planner in examining the various phases of meeting planning. Students also examine the formulation of goals and how meetings may be evaluated from both a return on investment perspective and the satisfaction of the attendees. Computer programs are investigated and tested, and a variety of budget strategies are examined. Sales The processes and techniques used to promote tourism attractions and communities to the corporate buyer.
Emphasis is on the role that corporate travel plays in marketing the corporation.
How promotional organizations can be used by the corporate meeting planning and travel manager to compare sites is discussed. Class 4, Credit 4 0623-520 Exhibit Marketing Examination of the budgeting process associated with developing and marketing corporate exhibits. Collaborative versus competitive approaches to managing conflict are discussed. Role-play situations are used to differentiate and reinforce negotiation strategies. Topics include Phase IV ticketing, queues, currency conversions, segments and accounting data entry.