If players and officials hold hands they do so because both must swim together in order to avoid sinking separately. This is what modern management gurus call a win-win situation. To get more money, players have to perform better because sponsorship is invariably linked to performance. When Australia wins 16 matches in a row money comes. If they were to performs like the West Indies, then obviously there is a problem.
Players also share a larger responsibility to maintain and improve the image of cricket.
Ultimately, cricket is a product which must be packaged, presented and sold professionally. It is an industry where ordinary players are ordinary workers and the stars are advertising pegs that attract customers. In this industry, as in any other, developing and improving human resources is a key element. Cricket is about partnerships, players and officials must walk out to the middle together.