And morality, for the utilitarian, has the goal of promoting the greatest happiness of all, counting each person for one and no more than one. All are ultimately reducible to the agent's own happiness. Morality, on the other hand, is constituted by an equal regard for all as rational autonomous. Nietzsche submits this idea of morality to radical critique. He believes both that the idea is philosophically insupportable and that when we understand its genealogy, we will see that what actually explains our having it are profoundly negative aspects of human life.
Morality is an ideology.
We can believe it only if we ignore why we do. The natural form ethical evaluation first takes, he believes is that of excellence or merit. People who excel, who have merits we admire and esteem, thereby have a kind of natural nobility. We naturally look up to, we respect and esteem, those with merit. The primary half of the pair is good.