They lean against the wall, smoking and earnestly pretend to the utter lack of earnestness, in the vain hope that this may carry them somehow above the commercial tide in which they swim, right alongside the Britneys and Backstreets they scorn and deride. The larger question, the question of why an audience should care if the band themselves claims not to, remains unanswered. Heavy metal is the diametrical opposite of all this.
Metal bands approach their music as epic struggle.
Every lyric deals with the sort of large themes that most contemporary rock artists disregard as foolish. There are literally hundreds of bands playing Satanic Black Metal in America and Europe. Without a detailed tour-guide, it can be daunting for the inexperienced listener to tell one from another. This is why Summon's achievement is so formidable, and so admirable. They have reduced the form to its primary virtues, and consolidated those into a sonic package of rare power and appeal even to listeners unfamiliar with or dismissive of the form.