Corporate Creativity, by Alan G. Robinson and Sam Stern, Berrett-Koehler. The Structure of Scientific Revolutions, by Thomas S. Kuhn, University of Chicago Press. The Innovator's Dilemma, by Clayton M. Christensen, Harvard Business School Press. More and more companies around the world are realizing that their survival and success depend in large part on how well they manage their creativity. According to Training Magazine, in 1998, U.S. companies are spending more training dollars on creativity than on any other single area and, for each of the last three years, creativity has been the fastest-growing area of corporate training in the United States.
Most companies are aware that their creative potential greatly exceeds their creative performance.
The problem is that they don't know what to do about it. The aim of this course is to give participants a solid background in creativity and how to manage it. The course incorporates a healthy reading schedule, which will include both the required books and some articles that will be handed out in class. Each class will begin with a short quiz on the most recent reading assignment. Command of the material in the readings is an important part of this course.