People just don't like to spend time learning do it right. It seems so easy to do. Not if you ask the thousands of entrepreneur's who have lost fortunes because they made only a few advertising mistakes. An Internet Web Site only exists on the World Wide Web. Advertising in the real world simply does not work.
Newspapers are useless, and television and radio are simply out of the small businessman's reach.
To be effective, you must advertise on the Internet itself. But you may need at a minimum, a half dozen or more, just to keep your business alive for one year. This type of work is the bread and butter for most Internet Marketing Agencies. Most of the work can be done right from their desktop computers on the World Wide Web. They use services that cost them almost nothing.