Using a more subdued value of one or more color can help to create greater subtlety, harmony and readability for your site. It can be a lot of fun to choose colors. Color is all around us, from nature to our cars, furnishings and the multitudes of designs we see on the Web and in print. Look around at the colors that other designers have used. Ask yourself what you like about them, or what you don't like.
Nature is an unbeatable resource.
Flowers and birds, mountains and deserts all provide fabulous color combinations. When you see a color combination that thrills you jot it down and save it for the future. You never know when you may be in need of a fabulous color scheme for a new site or an update. Viki Nygaard and Liann Fahrmeyer are both accomplished Web designers. Here's a copywriting course where 23 of the best copywriters in the world reveal all their secrets for creating profitable marketing materials.