After a virtual corporation is under operation, an integrated marketing communication system must be employed. This system will gather information that will assist in constant refining, redeveloping and redesigning products, based on customers input and their changing needs. A quicker response to customers will improve customer service. The thought process behind virtual corporations and the new marketing concept are similar. For that reason, it is safe to imply that virtual corporations will work well within marketing departments and Marketing companies.
Marketing can foster a virtual corporation strategy.
The goals and theories of marketing and virtual organizations enhance and strengthen each other. One aspect not explored in this paper is how marketing will fit in organizations. Given the fact that marketing is a specialized field and is a great expense, the question then arises if this department will become more outsourced in the future. Virtual organizations should be developed if there is a need and if the corporate culture allows. Achieving a virtual organization is difficult.