The inability to make money is a sure road to trouble. It operates five Renaissance Faires around the country. The fairs are located in the Chicago, Los Angeles, New York, Virginia and Northern California areas. Typically these fairs run for 9-18 weeks during the summer. The fairs attempt to recreate a medieval village complete with jugglers, jousters, village idiots, crafts, and a wide variety of entertainment.
Fair participants dress in medieval garb and play the parts of various medieval characters.
Renaissance Entertainment is the largest operator of these fairs in a highly fragmented industry. Over 4 million folks wander through these fairs annually. I have attended one Renaissance fair in my lifetime, and although it was entertaining, I'd never go to another one. Collecting modest parking and entrance fees just doesn't seem like a good investment idea. This stock was an accident waiting to happen.