Generally it's more powerful, better built and more thoroughly tested than equivalent products offered for sale to consumers. It's designed to do an outstanding job. Removing the Intimidation American Rental Association rental dealers are equipment experts. And our employees know how to help customers select the right equipment for their specific projects. By teaching customers how to use equipment properly, we eliminate the intimidation people often feel about using sophisticated technology.
Many rental businesses provide instruction videos for their customers.
To supply this service, we depend on more than 1,100 American Rental Association associate members who manufacture or supply rental equipment. These companies support the rental industry by designing and adapting equipment with the rental customer in mind. Many of them introduce innovations and product improvements when they exhibit at A.R.A.'s Annual Convention and Rental Trade Show. The rental industry's premier event, this show is among the top 100 trade shows in the United States. Held each year during February, the show accommodates approximately 6,500 rental business owners who are updating inventories for the busy season that begins in the spring.