And in the information age, the key quantity is time. We guarantee that what we give you in our system will work, and Kodak stands behind that. You press the button. We do the rest. Our bond with our customers is critically important, because this is such an intensely personal business.
People have huge emotional investments in the pictures they take.
They could just buy a postcard of the same scene. One that might even be better than the picture they took. But they don't. Because a postcard isn't a fragment of their life, the way their own snapshot is. It is a basic human need that will always be with us.