Marketing is key in every industry.
Whether you work for a web-based company or more traditional institution, selling and branding go hand in hand with production. Marketing professionals make it their job to imbed their company's product in the minds of consumers. For example, if you're apart of Generation X when you hear the term 'run for the border' Taco Bell should come to mind. If so, it's safe to say the marketing team has done their job. Marketing in a nutshell encompasses sales, intuition, and a lot of creativity.