In Nomine Iesu alvation is found in no one else, for there is no other name under heaven given to men by which we must be saved. Sticks and stones can break my bones, but names can never hurt me. That was a popular playground retort when someone called you a name. Sticks and stones have substance.
Names are nothing, empty signs, hollow words.
Names cannot hurt you because they are merely sounds, nothing more than air molecules banging against your ear drums. Sticks and stones can do damage, but not names. They cannot hurt you, according to this piece of playground wisdom. While that may have worked on the playground, it doesn't work in real life. Names can and do hurt, sometimes more deeply than sticks or stones.