Many people interpret marketing as the promotional side of the business-advertising, direct mail, etc. Those are certainly part of of marketing but there are certainly many other driving factors. Essentially it is everything that drives the business along, directly and indirectly.
Many related questions are critical to the success of the business.
We will assist our clients in developing a route map. This portion of the business is like convincing people to do preventive maintenance work on their health before any symptoms surface. Truth of the matter is that customers want a lot more of what they value today. If they value cost, they want lower cost. If they value convenience, they want it easier.