The Web supports other efforts to get new business, rather than being a primary tool that gathers new customers by itself. Use the Web and e-mail to support your local advertising and networking. Search engines are not regionally oriented, but searchers themselves can be. If the site is structured correctly, regional optimization can work. Just because you get a dozen visits rather than one hundred visits doesn't mean the small numbers should be ignored.
Most local businesses CAN benefit from targeted search engine placement.
So don't neglect SE's in your marketing plan, but at the same time, be sure your expectations are realistic. First Canadian Serial Rights. On August 10th, The Business Summit met over breakfast to hear Hon. It was a frank and open presentation acknowledging the issues facing the government as it attempts to put the economy back on stream, and the 160 business people who attended appreciated his candor. If you are interested in his text, it can be found at this new site.