Each of these programs requires an internship at one of New York's outstanding industry design firms. The Advertising Design option examines mass communications, concepts of visualization, and popular imagery as it relates to psychology and the language of persuasion. The Graphic Design option was designed to help students develop a deeper understanding of visual communications. Emphasis is placed on how information is communicated and the ways in which typography and image combine to make meaningful and useful messages. Courses address conceptual thinking abilities and explore the synthesis of words and images in relation to design problems.
Emphasis is placed on how to solve complex marketing problems through visual communication.
In each of these programs, the computer acts as a vital tool to give students greater power and freedom to cross boundaries in achieving visual sensibility and literacy. The 1997 National Portfolio Day poster came out of FIT's Agency class. I teamed up with another person to do a textural collage. My merit award from the Society of Publication Designers also came out of classwork. We get to submit our work in lots of contests. . . .