When a realtime job is scheduled, you should call all other counsel in the case to tell them realtime has been ordered and offer the service to them. There are plenty of opportunities to demonstrate realtime in public forums, and each such opportunity provides great exposure. Volunteering to do realtime demonstrations for state or local bar association functions is a terrific way to market to a large group. Whether you receive direct responses from such appearances or not, the public awareness and educational benefits make it well worth the effort. Promoting the concept at this level is just as important as making individual sales.
Public demonstrations expand the market potential through awareness and education.
Start small, think big. We suggest starting with an existing client, someone who knows you and the quality of your work, someone you are very comfortable with. Work out an arrangement whereby you will provide realtime services on an experimental basis, sort of a beta testing situation. They try out the service while you test drive the hardware and software. Once everyone is comfortable that your service is up to snuff, you re ready to go public.