The process itself, practiced as the ancient and noble art that it is, takes a commitment of time. Think about how you felt the times you did not get to negotiate. Then there was the company acquisition you handled where the other side made concessions without asking for anything in return. All this second-guessing yourself after the deal is easily and quickly consummated leads to an erosion of trust. The process of negotiating, on the other hand, fosters relationships based on trust.
People resist negotiating for predictable reasons.
A primary reason is that negotiating requires patience . Take the time to understand what motivates the other side and what they value. You can create solutions that satisfy both your needs. A second reason many people avoid negotiating is that they have been socialized not to do it. Children unabashedly ask for what they want, and nobody minds.