On the Internet, consumers can access the information from home, check measurements or color and then make the purchase online or pick the item up on the next trip to the mall. Should this project ever reach that stage, Bob Covington , Simon Property's chief technology officer, proposes a business model that has Simon sharing retailer revenue on completed transactions. Simon's teen-oriented take on the Your Sherpa trial is a small green device called Fast Frogger. This, retailers hope, will add up to more sales volume. Teens can scan what they want as they roam the mall, and then grandparents can log on to the list to see which birthday present the kids really want.
Parents get the chance to approve purchases.
Clix n' Mortar. This way, they can decide together. Covington says kids use the Fast Frogger despite the corny name. And that's not to mention the mouthwatering possibility of having retailers pony up to see the Clix n' Mortar consumer data and learn which products are getting consumers' attention. Haslund and her colleagues probably don't have to worry, since there are some big obstacles between these cleverly named little devices and the mass market.