It includes chapters on how to apply the organization's knowledge to marketing, human resources, finance, manufacturing and strategic planning. If you've ever thought of hanging out a shingle and being your own boss as a consultant, nothing beats a book to establish credibility with clients. Robert J. Thierauf knows. We're not sure how he finds any, but in his spare time Thierauf is a regional director of the 7,000-member Rolls Royce Owners Club. We spoke to him about his work just before his departure for a Rolls Royce rally in Cleveland.
Ideas come from the current literature and from talking to experts in the field.
I go to different conventions, meetings and so forth. But my real push for new ideas comes from the literature. I go through 200 computer-related magazines every month. I try to get a feel for what is going on in the field, the trends in terms of new ideas, new types of systems. Then I create research files and break them down into different categories.