But another opportunity exists to strike gold twice. HMSK has effectively doubled its market value in less than two weeks. HomeSeekers is going at growth a little differently than HomeStore, but they are using parallel paths to get there - Realtors' listings to gain market strength and services to Realtors to provide revenue. But first, HomeSeekers has a few problems to overcome.
Listings are the number one reason home buyers go online.
As long as a site can offer comprehensive listings, it will be assured of traffic. But HomeSeekers must be able to compete with HomeStore in order to get viewers, not to mention a fair stock valuation. Second, the site is still viewed by some industry personnel as an outsider. Without the endorsement of the NAR, there is no guarantee that any listings aggregator has the interests of the Realtor at heart. The Currency of Listings Considering how many battles took place over listings, they must be more valuable than gold.