Often, with the focus on technology, the human part of the web gets totally overlooked. Your site may have great deals, easy navigation, competitive prices, yet visitors still don't feel compelled to buy or even return. Obviously, something crucial is missing. Humor is vital.
Nothing adds the human touch more quickly or makes potential customers more receptive than humor.
But wait a second. Humor is the process of creating real human warmth between you and web visitors. The same type of warmth you experience when you walk into your favorite store or coffee shop. The winks, witticisms, and decor that immediately makes you feel wanted and welcome. Even more than your product, consumers buy your environment.