Research enables marketers to make strategic decisions based on first hand information rather than guesswork .
Primary research is of critical importance when marketing to Hispanic consumers.
As our Senior Consultant in Houston, Ms. Robau-Garcia oversees Cultural Access qualitative and consulting projects based in Texas, the southwest, and the Midwest. Completely bilingual and bicultural, Ms. Robau-Garcia possesses an extraordinary understanding of and sensitivity to Hispanic consumers that comes from living in several major Caribbean, Latin American and U.S. Hispanic markets including Cuba, Mexico, Houston, Phoenix, Los Angeles and Miami. While at Lopez Negrete, Ms. Robau-Garcia was a key part of the team that added the agency s largest client, NationsBank, to its client roster. Previously, Ms. Robau-Garcia worked in the Community Relations Department at the Metropolitan Transit Authority in Houston. She also served as Contract Compliance Officer in the Affirmative Action Division of the City of Houston Mayor s Office where she monitored city construction projects for compliance with labor standards regulations and publicized the city s minority and women owned business enterprise program.