So, if you are going after early adopters, read across the early adopter row and get people word of mouth in the order prescribed. Weighing Information Trial Implementing Expanding Commitment Innovator Wants to be outstanding. Wants to hear how far out the product is. It s so new and unusual, no one s even heard of it or tried it. It works on a totally new principle.
Most people wouldn t even understand it.
There is little information to gather. He will have to investigate the product first hand. It s so far out that there is nothing to compare it to. It s in a different class. Wants to be among the first to try.