Evaluation of information for fact or fiction is assisted if nurses understand the psychological and physiological dynamics which contribute to rumours. If information that may not be true can be recognised, the nurse can respond in a way that deters or stops the rumour rather than passing it on. Not only do rumours, misinformation or incomplete information cause personal pain, but they also have the ability to affect negatively a whole unit or department since the circulation of such information can harm morale. When staff on a unit are preoccupied with misrepresented facts, unnecessary tension, stress and conflict will be experienced and staff may not function effectively. The spread of misinformation can contribute to the development of negative attitudes about the person or persons who are the focus of the distorted information.
Most people enjoy stories, and storytelling is a traditional mode of transmission for information.
Rumours are usually quite interesting to people and add enjoyment and entertainment to conversation. Telling rumours can result in personal recognition and a feeling of belonging to a group and being popular. Thus, rumours have both social and psychological dynamics. When a subject is controversial or stimulates emotions, rumours are more likely to occur. When a subject is unusual or is surrounded by ambiguity, conversation is more likely to include rumours.