Inc. All businesses have crises even savvy small-business entrepreneurs. Whether it s a leaking roof in your restaurant or an office break-in, a crisis can reek havoc on any organization. A crisis is a moment to moment intense experience. It typically interferes with normal business operations as well as the public image of a facility. According to the Institute for Crisis Management, more than two-thirds of company crises were smoldering not sudden.
Preparation is the most important component for any crisis.
It helps to get an objective viewpoint and consult with a professional crisis communications consultant when preparing for a crisis. But there are some things you can do on your own. First, discuss past crisis experiences with the top brass in your company. Evaluate these experiences to determine how they were handled and if they should be handled differently in the future. However, if you re in the real estate, catastrophic crisis had a much higher impact on the industry.