However, as we found out during our test of the new Navigator, once you get behind the wheel you realize that Lincoln's concept is right on the money. It should also attract younger, more affluent buyers, something Lincoln needs to do in order maintain a healthy growth curve. The average age of their traditional buyer is over 60 years old and sales of large luxury cars are beginning to wind down a bit as younger buyers look for something different . A standard 8,000 lb. towing capacity assures that Navigator is as practical as it is luxurious. Navigator is a rational purchase for them because it combines the practicality they demand with the luxury they desire.
Practicality is important.
Targeted buyers are in their upper 40s, a generation younger than current Town Car buyers. Consumers in this age bracket lead active lifestyles and need a practical vehicle. When in four-wheel drive mode, Navigator's air suspension raises one inch over normal ride height to allow additional ground clearance over rugged terrain. Integral running boards provide practical step up and light up at night with touch of key fob to allow safe entry after dark. It's a complete package that has few options.