About 75 percent of the international editions' content is original and unique to the country where it's published, and that's critical to the success of the magazine. So when the U.S. Playboy interviews Bobby Knight, it's not going to be of interest to the Playboy readers in Brazil or Russia. It's important that those editions are interviewing the celebrities in their country. At the same time, when Playboy interviews Ben Affleck, because his films are known the world over, the article runs the world over. So, the international editions get the benefit of the American content where it's of interest to their readers, and then they marry it with local content.
Pictorials are probably the single largest category.
My goal is to not just have a site with local content that comes from the German magazine, the American site and the German television network and then put it all in German. I want that content to be in all the languages of the world. It will be more of a global village for Playboy online. Then check out these links. Click here to read about the Christie Hefner Keynote Find out more about this keynote.