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Industry has already embraced Linux for use in embedded applications for several reasons. The cost of licensing a commercial operating system and the power of the open source development model are some of the more prominent ones. The TiVo personal video recorder, and the Empeg MP3 car player are two examples of consumer products that utilize embedded Linux. Samsung has recently announced plans to market the world's first Linux based PDA, named Yopy. Sony already uses Linux based systems for developing applications for it's Playstation2 game machine.