That was then. This is now. Desperately, some marketers still try to make the formula work. They strew 12,000 new products across the shelves in a single year. Eighty percent are stillborn.
Retailers declare their independence.
Consumers don't listen, can't be found, talk back for God's sake. Lauterborn's Four C's. Study consumer wants and needs . You can't sell whatever you can make any more. You can only sell what someone specifically wants to buy.