Also explains the importance of marketing to the success of a company. Shows the importance of a collaborative approach to increasing the level of performance among employees. Before decisions are made, companies such as Southwest Airlines and Home Depot must first consider how such decisions will affect employees, consumers, and the community. The role of the company as a good corporate and community citizen is stressed, as well as the importance of maintaining a contented workforce. Accompanying leader's guide provides strategies, activities, interview questions, and information about the objectives and the facilitator s role.
Package includes a student workbook.
Topics include forces of change, communicating change to people, and responsibility for change. Also discusses social issues such as community involvement and environmental responsibility. It illustrates how to enhance communication in numerous areas. Accompanying study guide covers influence-style management, principles of influence, and special situations. Provides a complete case study on establishing effective teamwork.