Preprinted inserts must be supplied in accordance with specifications from the magazine's commercial printer. Preferred and Required Materials. Ads may be submitted as either film negatives or electronic files. A laser printout or equivalent must be supplied. Line screens of 133 are preferred for best results.
Film is preferred for both two-color and black and white ads.
All supplied film should be composite black and white or one-piece film per color. Film should be accompanied by a laser hard copy for quality comparison. Any cost to publisher resulting from problems with supplied materials will be billed to the advertiser or agency at cost. Electronic files are welcome so long as they are created in Quark Xpress, or saved in either EPS or TIFF file formats. All other electronic files will be returned and cannot be used as submitted.