He remembers an American manufacturer, who did not even negotiate with a potential client because it did not keep annual reports, thereby missing a lucrative contract. Pertti Huhtanen comes from the border town Hamina, and has seen this market grow. He says that a business entering the huge Russian market should aim for market leadership in either a large geographical area as a niche marketer, or in a small area with more sales-powered strategy. One should also note the wide differences in income, and therefore the market differentiation that must be considered differently from that of the West. There are sub-contractors available in St.
Many administrative decisions are abrupt and often unfounded.
You need both Western and Russian expertise. It would also be recommended that one enters the Russian market through Finland where laws, communications, transports and living conditions are familiar, and it is still possible to serve the market. Also, the eastern Finnish harbors, Hamina and Kotka, serve the trade to and from Russia with their many years of experience and know-how. The new Russian business climate reflects the openness of the modern businesspeople. Today you can hear and read comments on a variety of subjects.