To determine that, we posed a number of questions to a group of more than 2,300 clients at 28 resorts last year as part of the HFD Spa-Goer Market Study . Most said they visit spas when they feel stressed, want to indulge themselves, feel like splurging or want to feel better. Being out of shape, needing to lose weight or wanting to learn something were least important. Massage was the most popular service, but a third said they went simply to have some time alone.
Relaxation appears to be an important benefit even after the spa visit.
This group perceives spas as oases of tranquillity. They seem to really want some balance in what they do. Guests who use spas at resorts prefer to purchase individual spa services rather than a package. It's possible that they perceive spas as a splurge or small indulgence. Perhaps, some are reluctant to commit more time because they may want to do other things at the resort.