That's how we'll know that it succeeded. But those who prevail and dominate will not be the same agents as the dominant now. There will be a different kind of bigness. A webby bigness, like Federal Express or Lands End. Similarly, what are the specific changes in commerce, privacy, freedom of speech, encryption, etc.
Privacy is a big concern, but in fact it's an illusion in a relationship-heavy media like the Net.
You can't have increasing relationships and increasing privacy at the same time. Yes, big players WILL give things away for free. Not all, but some of their wares. So it's not original, but it will be increasingly more common. Formerly Publisher and Editor of Whole Earth Review , he has been instrumental in initiating a number of cultural innovations, such as the WELL, a model way station on the information highway.