The Web Writer The Web Writer. By Linda Moore Web sites come in all shapes and sizes. Some are single pages. Others are complex structures joined with links.
Printing is yet another reason.
You need to weigh the extra development effort against the end result and decide how complex a structure is right for you. The aesthetics of your Web site are established for your reader when the first words and images appear on the screen. If your message is complete, or at least complete enough to describe your site's intent, your reader may stay to explore it further. If your message is not clear, or if the reader must scroll to find a list of your topics, he or she may exit and explore elsewhere. If your message is complete enough to describe your site's intent, your reader may stay to explore it further.