The answer lies in how information is used. The simple accrual of information does not lead to knowledge.
Information only becomes knowledge when it is applied .
Applying the fullness of an organization's knowledge to its decisions means working hard to represent it, transfer it, make it accessible, and encourage its use. None of this happens automatically. Knowledge management is that process of application. It is a process whereby information is acquired, stored, synthesized and deployed with an impact on actual business practices. It is the transformation of mere information into actual knowledge.