According to Lam principal, Bob Osten, the key to the success of the design was the well-coordinated team approach that involved architects, lighting designers and graphic consultants from the start. W hile defining the various areas of the theater, Bakalars sought to relate them to one another with one common theme. There are primary colors and metal finishes. The lobby floor is predominantly black and white porcelain enamel tile, with randomly placed tiles of red, green and blue that are emphasized with pin spot lighting. Richly textured signs create a sense of excitement.
Materials are highly reflective, transparent or glowing to create a sense of radiance.
Signage throughout is related, but different. All signs are brightly lit and have clear lettering. Yet there is variation in the style of lettering and the colors of each sign. Extensive custom detailing was developed for the lighting of graphics and signage for the lobby and concessions. While the design emphasizes aesthetics and the entertainment value of a night at the movies, it also respects the business needs of today's exhibitors.