With only a rose in his teeth, he bursts in . . . to find his in-laws in town for a surprise visit. What started out as a discount fare for seniors snowballed into a 5 percent increase in market share within three years. Now Braathens is the largest domestic carrier. Scratchy sepia footage of a little boy watching a circus parade, eating a Nestl Rolo. But as the animal reaches for it, he snatches it away.
Next shot is present-day.
He bashes the man with his trunk and grabs his Rolos. Rolos had been sold in Europe for years, but the market was shrinking. This ad won British, Dutch and Cannes Film Festival awards. The 100 Best TV Commercials . . . The New York Times' review of The 100 Best TV Commercials . . .