When a device is placed against the mastoid bone of the skull, sound can be transmitted direct to the cochlea. This could go a long way towards revolutionising hearing assistive devices. A further application could involve London's Millennium Bridge. If Newlands has its way, it could become the first bridge in the world to benefit from computer-controlled active damping. The vibration control devices have been presented to the respective authorities and the feedback so far is that Newlands' is the most 'aesthetically pleasing' solution for controlling a bouncing bridge.
Noise control is another possible avenue.
Now for the science bit. Originally developed for the US Star Wars initiative, the material expands and contracts when a magnetic field is applied, and also has the largest room temperature magnetostriction of any known material. Mechanical energy can be converted into electrical with the same efficiency so that GMM can be used in sensing devices. The company believes that when combined with complimentary power and control equipment, the possibilities are almost limitless. It is by no means alone.