Translate your book's message so as to meet your audience's needs. Complile a list of key selling points to use in promotional materials and advertising copy. Find that unique twist or angle to your topic. In other words, differentiate your book from similar ones on the market. May. This is a key time for publishers to show their new titles to the Trade.
Readers purchase books throughout the year with an emphasis on the holiday and gift seasons.
The nature of your book is also a consideration as the timing may be built into your product and the reader or industry you intend to reach. What works for one book may not work for another, thus the importance of proper planning. In the end, tracking sales will clearly define who and where people buy your book. Thus, you can adjust your promotional strategy accordingly.