And nobody's going to watch 10 to 20 hours of video from beginning to end. And that's where rich media comes in. And what rich media does, which is what Eloquent has led the market in, what rich media does is it makes the streaming component synchronized with additional media types is usually for business. And then it makes it searchable and navigable, so you're able to easily find a specific content you need to do your job. That's virtually impossible with just straight streaming media, because that's designed for watching something from beginning to end.
Rich media makes it searchable, navigable, much more usable for business use.
So you're saying that's the problem with the technology today. That's the problem with the technology today. Streaming media was not designed for navigation. Now, I was also reading you believe that streaming, which you indicated, was designed for the B to C space. Well, you started to see more B to B use of streaming media, but it's really more in the form of rich media, as I described it, which is you take the streaming media component and synchronize it with additional media types that are useful to businesses, such as documents and URLs and PowerPoint slides, and the like.