It is force. All government can do is compel. Every activity it undertakes ultimately relies on coercion. In contrast, the marketplace is reason and eloquence arising in an environment in which people are free to better their circumstances by offering to better those of others. Every price is an offer.
Every offer is an act of persuasion.
The marketplace is creative. Think about what happens there. He either learns his lesson or loses his ability to command resources. A successful entrepreneur, as Israel Kirzner has so eloquently spelled out, moves resources from where consumers prefer them less to where they prefer them more, as revealed in the prices they are willing to pay. To do that, the entrepreneur has to be alert to such opportunities.