Big Buzz A smiling bumblebee mascot is the cause of crowds waiting up to two hours for hamburgers. Jollibee restaurant, fresh from the Philippines, has landed in Daly City, Calif., where the 75-seat restaurant is serving about 4,000 meals a day, says Jay Visco, international marketing director. Founded in 1978, the chain has more than 325 units in its home country, plus franchises in 11 Asian and Middle Eastern countries.
Hamburgers are slightly sweet, ground with soy sauce and garlic.
Absolutely, says Visco. The company plans to open 50 additional international franchises by 2000.