I have learned that the spoken word has great power to inform, to entertain, and to move people. That is why I tell my clients that unless their personal marketing program has ways for them to tell stories in words and pictures they will not make the impact they could to take their insurance and investment business to the highest levels. Increasingly top performers in our industry have learned that they need to have a speech and media coach as part of their team. I want to give you some speaking and broadcasting ideas that can help you take your marketing and your personal performance to higher levels of production and have more fun all at the same time. The post office and the telephone are not the answer.
Old ways die-hard when it comes to prospecting and selling insurance products.
Let me give you some examples. The answer is obvious. Remember that busy people will often only read what is short, simple, and personally valuable to them. With the advent of voice mail and caller ID, telephone selling is not the best way to make contact with qualified people. Busy people have minimal tolerance for the telephone solicitor.