A visitors who chooses to register with the site must submit personal information, such as his or her name and e-mail address. This is explicit personalization because the site creates greetings using information obtained directly from the customer. Amazon also provides customers with personalized product recommendations based on their previous purchases and the purchases of customers with similar interests. This type of personalization is implicit because the site is tracking purchase information behind the scenes, without direct customer participation. Customization Customization takes place when users are able to modify a Web site's look and feel.
Many sites provide both customization and personalization features.
Customer information obtained through the registration process, such as customer names, is also used to create personalized greetings within the customized start pages. Thus, these sites combine customization and personalization features to provide users with the information they need, quickly and easily. Both personalization and customization can be powerful tools in the battle for customer loyalty. If you want your banners to sell better, visit BannerTips. Save time and effort when you have to create your next banner.