Today, dot-coms are failing at a rate of one a day. Thousands of people are losing their jobs, and millions of dollars are being lost. This New Media was to become the greatest expansion media for every business in the world. In an attempt to gain an enormous audience, dot-coms were fed millions upon millions of dollars for their enormous costs. Almost surely it would have, because the cost to open and operate 2,000 stores would not be covered by the income of those stores.
People are reluctant to try new things.
It's human nature. Now back to that basic rule. Starting small seems straightforward enough. You start your business in a local market, gain customer loyalty, and grow as your customer base grows. Many say this method doesn't work online be-cause you need a huge number of visitors to generate any real income.