Furthermore, it has enabled jewellers to increase their ranges available to customers. This increase has been achieved without the loss of craftsmanship which still demands the artistry of yore. Technology is a well appreciated aid in Tony's work, but skill and dedication are also vital allies. Apecs does casting for all sizes of manufacturing jewellers. The firm also does one-off items for hobbyists and craftsmen.
Orders also come from technical schools that are holding jewellery design courses.
One-off pieces present a challenge which Tony finds stimulating. Often one-off pieces require new technology and new thinking and, for Tony, this relieves the boredom of routine. Because one-off pieces is cash only they generate an immediate cash flow which is all important for a comparatively small firm. The staff today numbers 25, but that's still comparatively small in corporate terms. Unlike many manufacturing jewellers, Christmas is still a busy time for Apecs.