That is the key issue here, not the company, or the product so much. We want to present a full spectrum of issues crucial to consumers on this site, more than repeating the same issues over and over again. If you have a hot new issue of broad applicability, it's almost certain to get in. If so, focus on that issue as you present it to us, then give us the details. So if an important principle of fair ethics, or fair dealing with people, has been violated by a company, we want to hear about it.
Principles are sometimes hard to pin down.
For example, when a company gets so good at craftily wording their sales pitch, they can fool almost anyone. Exceptionally good advertising can be so smooth and slick that they create the appearance of something they are not really saying . If you go back and read the fine print 10 times, you realize that your initial impression of what they were offering was wrong. Often the fact that you were easily deceived by a slick smooth presentation, means that almost everyone else will be too. Ask yourself if any principles of fair play, fair presentation, and fair treatment have been violated.