If we work together as a team, across diverse markets, we create a critical mass of cohesive businesses with the power to change people's perceptions of what is going on in Norfolk. If we change that perception, we attract the sorts of people and businesses we need, and people outside of this county begin to realise its not all Sale of The Century and turkeys in Norfolk. I shamelessly put Norwich at the core of this change for that is where the greatest density of dynamic businesses exists. If we can get the pulse of this change going in Norwich, it will begin to drive outwards to the rest of Norfolk. If we can tap in to the energy that exists in so many people, even those tied up in the bureaucracy of backward thinking organisations, we will succeed in our simple objectives.
Enthusiasm is deeply addictive.
Wake up the enthusiasm in a mass of people and it will feed itself and grow. Step 1 is to get the people to know each other. Slug and Lettuce, Tuesday, 27th March 2001. No steering committees. No strategic initiatives.