Get started, and then follow up. It's easier to start locally and work your way nationally. Begin with local club newsletters, community newspapers, and radio and television news departments. The learning curve is more forgiving when you make your mistakes on a local level rather than with The New York Times . Regardless of the media organization, however, always follow up.
Reporters are more likely to cover a story if they've had personal contact with the source.
Start this follow-up process three to four days after you send the press release, and pay attention to which reporters and which releases generate a response. Keep in contact with your targeted journalists and reporters because you never know when they'll need you as a resource or as the subject of a feature article. Leann Anderson is the owner of Anderson Business Resources, a Greeley, Colorado, company specializing in customer service, marketing and business etiquette. Inc. All rights reserved.