The nature of their service generally means that consumers will travel to them. This refers to the promotion of the product to the target market. Direct marketing and e-commerce are vital components of promotion which modern, dynamic businesses must be utilising. Positioning relies on some differentiation between products or brands, so that the product is positioned differently in the minds of consumers. For the golf ball that you developed in the section on product, explain how you would try to position it in the minds of the target market you identified.
Many businesses recognise that people are their most important asset.
Businesses must think globally in relation to this and other aspects of marketing. The role of e-commerce must also be included in business organisation and operations. Packaging Packaging has become a very important component of marketing as businesses strive to attract consumers to their products. Marketing plans Introduction The marketing plan should be seen as a component of the firm's overall business plan. In large businesses, the marketing department will develop it, while in small and medium size enterprises, it may be the owner or an employee responsible for marketing who develops the plan.