This announcement comes on the heels of the recent winning finish in the race for 1GHz. Higher prices is not the case. AMD is sold out of processors, but the retailers and OEMs that sell the CPUs to private people, like you, me, and Joe-Blow, are still in full supply, especially with the K6 series of CPUs.
Prices are only to fall.
While speaking of AMD, I must mention their new announcement. It seems that AMD has been pregnant for some time, and is soon to give birth to twins. Being AMD is a chip maker, and not a human, it's carrying CPU babies, not human babies. These new babies are the AMD Duron, and the successor of the Athlon, who's name is yet to be announced. Both CPUs will have on-die L2 cache to be full speed, as with the Celeron and Piii CPUs from Intel, but, also like Intel.