They are more customized. The systems can notice the type of things I'm buying and can market around that. Consumers are not bothering to sign up if they can only pay two bills. She says that for EBPP to become popular, a few things will have to happen. The enrolment process has to become instantaneous.
People have to be paid to use it, and there has got to be some viral marketing.
That doesn't mean consolidation will solve all EBPP challenges. Jon Hantho, president and CEO of Optus Corp. , a Toronto-based EBPP software and services company, says businesses don't want to give up the captive eyeballs of their customers to a consolidator site. As well, he says, consumers still have concerns about privacy. Consolidators will have to be set up to have no access to the content of the bills, and to not aggregate the data. They will need very clear privacy policies.