If convergence is really to become a money-making operation, the two will have to merge into a new medium. It was also clear at the show that no one has an answer about how to make that happen. American Cybercast thought it had convergence cornered with 'The Spot,' a Web site featuring digital soap operas. The Spot flopped. The fundamental problem is well known.
People watch TV to be entertained, and are entertained passively.
They go online to get information, and to interact. When they are at the computer, they are leaning forward. Some efforts have gotten close. Gooding's character said most famously in that film. All rights reserved.