While there is no guarantee of media coverage, when you get it, it can sell lots of books. Put your book in unusual outlets Don't just think bookstores. Don't overlook doctors' or veterinarians' offices, truck stops, souvenir stands, restaurants and coffee shops, etc. Help yourself by helping others Offer your book as a fundraiser to schools, charities or other organizations. Sell them to the organization in quantity at a discount.
Members sell the books at the retail price, and the organization pockets the difference.
The manufacturer of that product may buy thousands of your books to give away or sell to their customers. Also approach local merchants to see if they would like to buy premiums. Get copies into the hands of those who can reach your audience. Most of us receive hundreds of catalogs with all kinds of things in them. When you find one that seems to fit your book, contact the catalog company and ask about submitting your book.