However, online veterans represent a different culture with some subtleties that must be learned. Challenges come more from a conflict between the ideal training scenario and reality. Most companies suffer the duplicity of their presented values and culture and the reality of the bottom-line. Proposing advice or training when it is not reinforced by the current culture generates frustration and anger towards upper management. Training is often a bottom-up approach that lacks the credibility of executive endorsement and modeling.
Online employees represent the risk-taking arena of most conservative businesses.
Consequently, they often become isolated from the mainstream, and may lose executive support and even resources. Managing new ventures takes on a different style from the norm and is often neglected. What may work with traditional employees may not with online workers. Frankly not very well. Specialized groups often find such training less relevant and are more likely to ignore it.