They explain how to measure the amount of time and money spent on recruiting, developing and managing manage human resources. They focus on how a firm can assess the return on this investment. People resist simplicity because they fear it. Simple ideas makes us feel naked, especially when we're surrounded by peers who rely on complexity to mask their ignorance and hedge their bets. Trout and co-author Steve Rivkin present guidelines for thinking in straightforward terms and cutting through jargon.
Marketing means turning simple ideas into strategy.
Trout, a star consultant and champion of common sense, shows managers how to cope with complexities by focusing on essentials. You don't have to be a professional investor to make money from the stock market. However, you may need a little guidance. Bernice Cohen shows how you can build a winning investment system. Delivering Results collects some of the best articles from the Harvard Business Review in which Dave Ulrich, author of the best-selling Human Resource Champions, examines the new skills, roles and purpose that human resources must cultivate if it is to add value.