While this option is extremely popular, it is also the easiest way to shoot yourself in the foot. If you are going to be designing the site yourself then it is vital that you do the proper research before beginning the project. Spend some time surfing the Web and bookmarking the sites you visit that are impressive and professional. Study them to determine why they impressed you and try to use similar techniques to develop your own Web presence. When you're designing the site, ask friends and colleagues for their comments and suggestions so that you are able to gain a more objective view of your work.
H ave an employee or a friend design the site.
If you have an employee or a friend that has offered to design your organization's Web presence, there are several things you should do before giving them the green signal. Firstly, make sure that this good samaritan has some experience with HTML layout and is skilled in graphics design. After reviewing the pages that they have published on the Web and finding them to be impressive and aesthetically pleasing, you can be sure that they will serve your organization well. Secondly, make sure that the individual can write professional and eloquent copy. H ire a professional Web site design service.