Number of stores per category. Numerous other sources of demographic information for a market may also be available from each city's planning department, the respective state's department of commerce, the local chamber of commerce, area banks, business schools at neighboring universities, and the U.S. Small business Administration. Local newspapers often have a wealth of information about their communities. People can also be described in terms of where they live. Psychographic factors provide insight into people's interests, attitudes, and propensities to behave in a particular manner.
People buy products and services for various reasons.
Restaurants provide a good example. Years ago, restaurants located near wealthy neighborhoods did good business on Thursday nights. On Thursday nights, the maids had their nights off. Benefit analysis applies to movie theaters as well. Most teenagers do not go to see a movie.