Such multitasking isn't seen only at this site. Earlier this year, Web marketing firm Cyber Dialogue in New York City found that more than 10 million people use the 'Net and watch TV at the same time. The next phase demands revenue return. The cost to produce the coverage described above is typically measured in long hours and travel costs. If viewership increases, these sites become natural advertising platforms.
Publishers can also take advantage of fans' affinities by selling licensed merchandise.
In cities where support wanes, publishers can partner with the teams to sell tickets online. Copyright 2000, Newspaper Association of America. All rights reserved. This article may be transmitted or redistributed provided that the article and this notice remain intact. This article may not under any circumstances be resold, transmitted or redistributed for compensation of any kind without prior written permission from the Newpsaper Association of America.