Act upon what you learn. Technology helps guerrillas from producing labels and tags to self-publishing their own books, proving they're the experts. Computer-designed proposals add credibility, visibility, and excitability while instilling confidence in you beyond any price tag. Technology lets small business gain credibility and provide speed and power in an age when credibility is crucial, speed is revered and power comes from being part of a team. Speed comes from cellular, wireless, pager, fax, email, and voicemail technology.
Power comes from networking and sharing technology.
If you're guerrilla marketing with technology, you're headed in the right direction. If you're guerrilla marketing without technology, you're not really guerrilla marketing at all. Comment on this article here . You can learn more about Guerrilla tactics from the Guerrilla Marketing books and software and our Daily Guerrilla Communiques on marketing, selling and online marketing. Previous Weekly Guerrillas can be found by clicking here .