Setting an unrealistic goal, such as eliminating violence, increases the likelihood of failure and invites criticism. A goal is more useful when it is reasonably specific and is supported by a fairly short list of objectives. Goals and objectives are based on accurate data and the identification of community-specific problems. Realistic and attainable goals lead to greater commitment and, ultimately, long-term success. Often the objectives are written in sequential order, but multiple objectives are generally addressed in overlapping periods of time.
Measurable objectives allow for determinations of when, and whether, they have been achieved.
However, they do not need to be so specific that every minor action is included. Stating the primary objectives is sufficient to allow accountability and to monitor progress. Goals and objectives need to be revised over time as an affected community gains wisdom and experience. Communicating the goals to all stakeholders throughout the course of an intervention is vital. Although some programs and strategies are more effective than others, no single program or strategy is effective in combating all three phases of the continuum of gun violence.