Marketing provides a system for a higher standard of living. The level of efficiency of the marketing system affects the cost of living and, therefore, the quality of life. In some foreign countries the prices of products are much higher than in the United States since many middlemen handle the product before it reaches the final consumers. Efficient marketing contributes to the economy and the welfare of society. Marketing is pervasive and is not limited to business situations.
Nonprofit marketing is a very important area.
Universities, hospitals, and government are three major areas where nonprofit marketing is important. Coursework marketing majors must take includes principles of marketing, marketing research, consumer analysis, and marketing strategies and management. Three electives are selected from such diverse courses as retailing, advertising, personal selling, sales management, promotional strategy, international marketing, entrepreneurship and small business management, services marketing, and nonprofit marketing. Marketing majors can enter numerous areas such as advertising, marketing research, retailing, wholesaling, industrial marketing, international marketing, sales management, transportation, warehousing, packaging, or consulting. Service industries, as well as manufacturing, retailing, and nonprofit institutions, all utilize marketing people and principles.