A personal bonus or incentive is seen as helping to motivate the individual toward achieving the goals of the group. Focus is on the management of individuals rather than the management of the group. Collectivistic value dimensions of Asian Societies. Attention is on what will benefit the group. It takes longer to gain admission to the in-group.
Reciprocity comes from a sense of obligation.
The feeling is one of mutual obligation which is more long term and can stretch over years. Members feel interconnected in a group orientation system which creates more group solidarity. Management can appeal to this group level solidarity. Seventy-five percent of the world's population subscribes to some kind of collective outlook and approach. Even though I have described these characteristics in two specifically defined groups, it is important to remember that all characteristics lay on a continuum and that some individuals will have a mixture of cultural values from both the West and East.