Men Get the Message from Jeans, Sneakers, Underwear Brands When it comes to consumer awareness of apparel brands for men, nine of the Top 10 brands are in the jeans, footwear and underwear categories with Levi's leading the way in the top spot. The report also probed to find the influence of brands on the selection of the type of retailer used by male shoppers. This piece describes the impact of Quick Response on product development efforts, offers QR mandates for product sourcing and provides a checklist for product distribution. The athletic footwear market has grown by leaps and bounds in the past few years. For distribution to keep pace with manufacturing, this record-setting industry leader first had to clear the hurdles of a manual operation.
Few brands enjoy a consistent awareness and purchase level across the country.
Most brands have distinct regional support. When selecting an off-shore manufacturing site, yearly wage cost comparisons may be valuable guidelines, but they cannot be used as investment decision tools without at least five pages of footnotes. Brand names play a highly influential role when it comes to purchasing sporting goods, according to a Global Sporting Goods Consumer Attitude Study conducted by KSA and sponsored by the Sporting Goods Manufacturers' Association. The top ten sporting goods equipment, sports apparel and athletic footwear brands are listed. Product development, though often misunderstood, has a direct impact on your firm's financial results.