Marketing Courses Marketing Courses Mktg 501 Image Building for Transit Course teaches the basics of determining a transit system's image in the community and building upon or improving the image to in order to improve the market position of the system. Mktg 502 Implementing the Marketing Plan Course presents strategies for developing a theme for transit system marketing efforts that strengthens the system's market position in the community.
Participants produce copy for a brochure or other print media to implement the theme.
Focusing the message, reinforcing the message, improving the transit system's market position. Persons responsible for marketing and public relations in the transit system. Two to three days. Perception and position of the system in the community, using the strengths of the system, changing the perception and position, creative concept development, finding the leaders, community and media relations. Section 18 system managers and directors, or persons responsible for transit system marketing.