We will describe the system in terms of the documents and reports that it can produce.
Plans provide a way to control long or short term campaigns.
A media plan can be used for designing ad campaigns that last for periods of up to 12 months. Plans come in various formats depending on the level of detail required. A plan showing the ads appearing on specific dates, for a certain period. A plan showing the total number of ads appearing per week, for a certain period. A plan showing the total number of ads appearing per month, for a certain period.