It means taking positive steps to end discrimination. It is about ending a system of preferences, not starting one.
Quotas are illegal.
A college designs a program to encourage young women in math and science. An employer develops ads and brochures to interest women in jobs usually done by men. A prime contractor faxes women-owned businesses notices of contract solicitations. Annual Average Tables from the January 1971 and 1999 Issues of Employment and Earnings. U.S. Department of Labor, Office of Federal Contract Compliance. 1997.