Always be ready to make your defense to anyone who demands from you an accounting for the hope that is in you. The church exists in the world as a means to the end of proclamation. It, too, is meant to be the 'light of the world'.
Holy proclamation is always to be by both deed and word.
What you do by way of humble service to others should always be consistent with what you say about the good news. May my deeds and my words be acceptable to you Lord, my strength and my redeemer. Leonard Griffith expressed it well when he said 'Outreach, evangelism, and mission are not optional activities like bowling, billiards, and ping-pong for the members of a religious club. We are under an obligation to let the world see the excellencies of our God. If the good news is a living reality to us, then we are forgiven and redeemed, released from the grip of sin and death and the devil.