It's too bad that irradiation can't be similarly renamed.
Irradiation is the process of exposing products to gamma energy to kill bacteria.
It's been used for decades to sterilize medical products, everything from sutures to bandages. It's been used since the earliest days of the space program to sterilize food for NASA astronauts. But in the United States, irradiation has been largely ignored by consumers and unrecognized by the government, despite the fact that irradiation could extend shelf life and reduce spoilage for most foods and, more important, completely eliminate the cases of food poisoning from E.coli and other bacteria. It can reduce the number of organisms that cause food spoilage and food poisoning. It can even save lives.