Any ads run over that are a bonus for the advertiers. The final numbers the actors are proposing is a bit off of what the advertisers proposed for cable at the beginning of the negotiations last spring. Those are the maximum numbers. Both sides agreed that the Internet was in its infancy and that it requires more study. Advertisers had no problem with that kind of action, but they refused to say that the unions had jurisdiction over the Internet, which proved to be the sticking point that killed the deal.
Home Check out the numbers likely to make it into the next contract.