If your laboring under the assumption that you have to be an expert to access ecomm, forget it. Experts are many things, but they're also people who know a lot about a very tiny slice of the pie. I'm more interested in whole pies, preferably pumpkin. So what you'll read about ecomm here will be a combination of the simplicity of a manure spreader and fingertip control. Fingertip manure spreading, as it were, and that will be the most difficult part.
New perspectives are the best tools to use on old dilemmas.
And if I don't know, I'll find someone who does. Column Number Five , unpublished.