CyberSense Terry Brock owns Achievement Systems in Orlando. Anyone can sell a product, but it is the service before and after the sale that makes the difference. A good contact manager can help separate you and your company from the competition.
Little things mean everything.
Remembering that a particular customer likes her widget in blue, not red, will win that customer over. Recalling the name of a customer's child or an anniversary, also will distance you from the rest of the pack. Managing all of the details of a single relationship is difficult, if not impossible, for an individual. Compound that with multiple customers and obligations, and this task becomes almost insurmountable. Contact management is needed.