It's called FoolMart , and a shameless plug for it follows. With holiday season upon us, you might want to wander through our virtual aisles, looking for some unique gifts. As many people are surprised to find out, the Motley Fool is free. Advertisers who want to reach people like you pay us in order to put their names and messages in front of you. Thus, an economic model based on eyeballs is born.
Fools know better, though.
They'll thank you for it, either now or decades later. Yup, viewed from the right angle, this too is Foolish. Fools can have their sausage and eat it too, though. Once we get our investing ducks in a row, we can turn our attention to other matters. Most Fools dare to dream because they know that they are tending to their financial garden and that their ultimate earthly reward will be financial security.