Since it is the only naturally white precious metal, it is the whitest. White gold began yellow and was alloyed to be white. The alloy combination added determines the color of gold. Therefore, white gold always has a yellowish tint. Not so with platinum.
Platinum is rare.
It is one of the most precious metals on earth. Platinum is strong and durable. Platinum is a very dense metal, heavier than gold, silver and even lead. It s strength and density prevent wear and tear to jewelry. A common misunderstanding is that platinum is virtually indestructible.