Its goal is to provide practical information for all kinds and levels of American crafts professionals. Feature articles 1,100-2,000 words Feature articles address issues affecting craft artists, retailers, show promoters, or other craft professionals, or issues that have an impact on the entire industry. Feature articles may also profile craft organizations that have had an impact on the craft industry. News articles report on events, occurrences or organizations that are significant to members of the crafts field. Profiles in Success 900-1,100 words Profiles in Success examine and chronicle the career of a highly successful member of the crafts community and reveal how they became successful.
Most profiles focus on craft artists and how they have succeeded selling their crafts.
These profiles can also spotlight a craft artist who has taken a unique path to success. The business columns provide practical business information to the crafts community. Business columns also address issues facing craft retailers regarding managing craft galleries or shops, from hiring employees to financial advice, display ideas, inventory management, etc. A well-written query is more effective. Query letters should briefly highlight the angle of the story, the sources available for comment, and the practical information that will benefit readers, as well as any resources available to readers for obtaining additional information.