Soon, many sites will know who you are and will change the aisles according to your specifications or prior activity. Just like a real store, the cyberstore will have its crowded and inconvenient times. Try offering incentives to drive traffic to different times of the day. Placement of a product category upon a gondola is a critical strategic decision. We already know that in the UK the average consumer is a female who is four feet and eleven inches tall.
Men average out at five feet four inches tall.
The most commonly viewed area by women is at a 15 angle below the horizon. Every step, every turn presents a measured response from the consumer. Some product placement slows traffic, higher priced items may be put at the opposite corners while more expensive goods can be alternated so that it is more difficult for the consumer to make a comparison decision. A site on the Internet needs to consider the same strategies. Other areas to focus on will be the use of a loss leader product to draw traffic, placement and position, products which generate activity and build the customer base and promotion.