I have to say that the sickening sanctimony and transparent hypocrisy of some of the more prominent media crusaders makes me feel physically ill. The issue provides the opportunity. In ecology, a niche is a position or occupation for a particular organism within the community of the ecosystem. Just as in the biological world of plants and animals each newly created niche is exploited, we find that in our social structure, the creation of new ways of understanding things enables the fittest people to exploit them to their own benefit. It helps them to publicly define who they are.
Names become synonymous with causes.
Context is likewise of central importance here. Our behaviour is governed to a very large extent, by where we are. When we are out in the field hunting, we behave differently than we do when we are, say, in church, or browsing in a book-store. The idea is flawed by the reality that any prey must die before being digested by the predator. Yet, in the context of an anti-hunting rally, this fact is conveniently ignored because most of those present choose to do so.