The degree program in marketing prepares students for entry-level career positions by requiring them to demonstrate through research and case analysis the ability to apply marketing knowledge in practical situations. Marketing courses are also designed to encourage development and improvement of written and oral communication skills. Students are expected to make presentations, to write research reports and marketing plans, and to interact effectively with others in group assignments. The required courses in the minor focus primarily on the behavioral aspects of management, i.e., the study of why people behave the way they do in work organizations and how managers can behave to effectively influence others and achieve organizational goals. Two elective courses in the minor allow students to explore areas of individual interest.
Elective courses allow students to pursue their own particular interests in the discipline.