An annual report is used by companies worldwide to let stockholders and the public know the state of the corporation. Investors use this information when deciding whether to purchase shares of stock. Employees refer to annual reports for information on their employers in areas to which they have little exposure.
Potential employees use the annual report to see if the company is a good place to work.
A good annual report for a school system should meet a number of criteria. Look Good, Not Expensive. Most companies print annual reports on high gloss paper and spend the equivalent of several teacher units on its production. Schools can't do that. Many in the community would see that as a waste of funds when there are too few dollars to go around.