Since they are directly related to advertising , please read the file specifically on this topic. Kindly tattoo this on your arm. People are really buying benefits. They are attracted to what a product or service can do for them. They want a problem solved, or they want to receive something of value, even if it's an intangible.
Marketing is an on-going business task.
If you want to stay competitive, you need to do your marketing. Ph.D. Contact me about reprint permission.