All the information, the restless media activity, the scores of messages are only meant to contain the lethal contamination by the masses. Today, the energy of information, media and communication is only used to extract some sense, some life from this cold, indifferent body, these silent masses who become ever more attractive. With these insights, Baudrillard had realized the conditions for his media theory. In order to pose the problem of media, we must abandon the classical view of their social function as that of informing the masses. We must prevent our media theory from becoming a lower form of energy of the media themselves.
Media theory considers the media an object and starts reasoning from there.
It challenges the media to render their fatal strategies operative within the development of the theoretical expositions themselves. Before it can defect to the side of the media object, media theory must become even more virtual than the media themselves, even more unsteady and implausible. Baudrillard's thinking was originally concerned with leaving behind the academic context of his education. This he accomplished by declaring the revolt of signs. He claimed that reality had disappeared, since everything had come to signify else.