The company is in latter-stage negotiations with four more. There is a template. Each site contains team rosters, the latest scores, standings, schedules and a way to purchase tickets. Even within these parameters, each site looks different. It can include videos of its greatest plays, and build a unique bridge to the community.
Exclusive contests are another way to build online interest.
These are prizes that you can't buy anywhere. He also has a track record in developing successful Internet sports publishing ventures. He continued to run Real Fans, but when AOL turned around and sold it to CBS Sportswatch he bailed. He didn't want to move the operation to Dulles, Va. or New York City. So as Real Fans continues under the framework he created, a new team is maintaining the content.