As a minimum, list your email address and phone number. You also have the option of setting up a form so the customer can quickly type his or her question or comment and submit it. Sign up for one of the live help -type services, such as HumanClick . These types of services allow you to chat in real-time with your site visitors. Answering email within 24 hours is much more likely to net you a customer than a delayed response time will.
Email is the litmus test for a lot of folks.
Short, curt responses won t cut it. It doesn t have to be a novel, but make an effort to send a polite, personal, and professional-looking reply. The visitor should not be made to feel as though his or her question was an imposition. If you have a no questions asked, money-back guarantee , honor it. If you promise delivery within 2 business days, do everything in your power to make it happen.