Choosing good signage and a successful business identification format depends on the type of business, goals, and other factors specifically related to the company. Of particular interest are zoning and legal considerations, which are dealt with in-depth on the Web site. Well-designed signs enhance, make more attractive and can even reduce traffic accidents and crime in the zones in which they are located. Since the opposite also applies, signs must meet strict zoning requirements. A measure of the relevance of signage for both businesses and communities is that signage issues have even reached the U.S. Supreme Court.
Many merchants increase their business measurably just by adding a good sign.
Conversely, many have gone out of business because they simply were poorly identified, so that not enough potential customers knew of their existence. The signage Web site gives small business owners a powerful tool to help them in their advertising strategy and enhance their chances for success. The SBA's Web site offers extensive information on all SBA programs and services, as well as links to other important sources of small business management information.