Zschau cautions, however, to avoid making exclusive arrangements. Returning to Web TV, initially Sony insisted on an exclusive agreement and so Pearlman walked away from the negotiations and made a non-exclusive arrangement with Phillips. He then returned to Sony and reached a similar deal. Being tough on the key points while still providing sufficient incentives is paramount to building the long-term relationships necessary for success. You need to execute.
Execution is more important to success than strategy.
Zschau says that superior execution of a mediocre plan will beat mediocre execution of a superior plan almost all of the time. The key to execution is focus. Finally, Zschau says that many companies are really a one-night stand. Zschau talked about what characteristics are important for an entrepreneur. First, start-up people tend to want to leave a footprint on the world.