These are the people who Saga's station, Primetime. Is aimed at. As to whether the station could sustain itself, despite stories of poverty among some pensioners, this demographic group does actually have millions available to spend. Saga, as a company, has been extremely successful in catering for the needs of the over 50's. Forget all the jokes.
Saga magazine has one million subscribers, which makes it the second-largest subscription magazine.
Despite these facts the Radio Authority has not given Saga a licence. Call it the Radio 4 factor, if you like. I could appreciate it, even as a youngster. Over the coming weeks I would imagine that Primetime Radio will be added to the growing number of digital radio stations which are broadcast via Sky Digital. Perhaps they'll be streaming on the Internet, too.