They make it sound so easy, those morning radio teams that get us up and moving every weekday with their fun and games. But finding a successful morning team is no laughing matter to their bosses. They know a station's ratings often are determined by the audience in the morning, radio's prime-time. They know how hard it can be for us to make new friends, which makes assembling a morning team one of the hardest jobs in radio.
People are such creatures of habit.
No morning team. Kimberly Ray, Rob Carson. She made an audition tape with Mr. Carson, a Minneapolis DJ and comedian who has written parodies for Rush Limbaugh. They clicked, having known each other for 15 years. They didn't click, Bill Cunningham, WLW-AM operations director, said.