Also we must consider other factors such as weather conditions, sunlight, wind etc., on the presentation and overall look of the lure. These are hearing, sight, smell, and taste. Some species of fish have true ears and some do not. But, all fish can hear by detecting vibrations and pressure wave in the water. This is done by the use of lateral lines which is a sensory organ found on the sides of fish.
Fish seem to be most attracted by low frequency vibrations, which resemble a fish in distress.
Some species of fish see well while others do not. Whether fish have good color vision is a question that has been debated for several years. There is a large range of color vision in species that has been tested. Bass have for years been noted for their fondness of the color red, while some trout species are fond of silver or pearl. Few lures have built in odors, but some soft plastics have various smells molded into them.