The aim of this course is to look at evangelism from the point of view of those who are being evangelized. Then it is important to know how to express the gospel in words, images, and actions that will communicate the gospel accurately to such sub-cultures. A special emphasis in this course will be on reaching Boomers, Gen X, and Millennials.
Evangelism is a species of communication.
So, it is necessary to understand something about communication theory in order to engage in evangelism. Such an understanding produces new insight into the nature and process of audience-oriented evangelism. A mixture of lecture, discussion, media, case studies, and inter-active dialogue. Guder, Darrell, ed. Missional Church .