No other service makes it so simple for newbies to log on. But I'm here to tell you that's about to change. Ironically, the thing that could bring down AOL is not another online service. It's your telephone company. And indications are that threat is moving closer.
Phone companies know the consumer market better than anyone.
They've been supplying easy setup, super-reliability, and service for decades. As phone companies start setting up Internet shop, they will eliminate AOL's biggest advantage. After the last musher to cross the Iditarod finish line receives the Red Lantern, he or she extinguishes the flame to signal the end of the race. Unless it drastically improves its customer service, the light may soon go out for America Online.