It exists to sell records. But if you are interested in what goes on inside the heads of musicians, you should surf this site. What I love about this site is that many of the artists who record for the label also keep online diaries. Kris Schneider is a nerd. Let me tell you a few things about nerds.
Nerds lack social grace, diplomacy, and tact.
Nerds commune better with machines than with people. Nerds don't care if there English be good. Nerds laugh at people just for being newbies. Nerds are not interested in making you happy. But before you get the wrong idea, I should point out that nerds have bad qualities as well.