Questions and exclamations Direct questions work well in academic writing, but exclamations don't. See the discussion in Punctuation for further thoughts. If you want to summon up emphasis, a far better technique than exclamation marks is to take advantage of the natural rhythm of English sentences. The most common sentence patter puts familiar information at the beginning of sentences, and new information at the ends of sentences. They believe that individuals are best qualified to manage their own lives and pursue happiness in their own way.
Freedom is what capitalists believe in, in other words.
True capitalists distrust governments, and don't think they make good arbiters of morality. They believe that individuals are best qualified to manage their own lives and pursue happiness in their own way. In other words, capitalists believe in freedom. The original throws away its energy in that last sentence because freedom comes right at the beginning of the sentence. The revision saves its new mention for the sentence's natural emphasis point, its end.