The EU privacy standard place a great deal of emphasis on individual privacy. How much this might affect the development of e-commerce in Europe is hard to estimate. US internet privacy policy US privacy policy is not comprehensive as the US targets specific areas when considered needed. For example, there is no general privacy of medical records, but there is privacy about renting raunchy videos. Firms can buy and sell data collected from cookies and recording mouse clicks to other firms.
Privacy policy is a matter of each firm on the internet.
It might seem that the market provides no mechanism promoting privacy. However, if the reader thinks about it firms who want repeat customers frequently need to be very discrete about personal information concerning their customers. So whether a firm will sell customer lists or be discrete varies greatly depending on the business in question. Let us look at the positive aspect of collecting information about customers online. This is much more efficient in helping the customer to focus his or her search.