Data warehouses track sales and inform the business of what customers are buying. As stated earlier, human resources is a major factor in the strength of the buyer seller relationship. Well -trained and educated employees are paramount to a company s success and to its customers. Offering benefits and rewards to employees makes for a better atmosphere and a happier work place. Employers should encourage employees to share opinions and ideas.
Empowerment helps build confidence and aids in relationship management.
Technology is a good tool in nurturing relationships, even with workers, but according to Geoffrey Colvin humans still need interaction, recognition and relationships. Now some giant corporations will fire top management if they don t live the company s values, even if they deliver results. Employees are a huge factor in building strong relationships with customers and therefore, employers should have strong bonds with their employees. These bonds will lead to more success in customer loyalty and increased profits . As he worked through out the week he found the employees to be very enthusiastic.