That's meant in more than the philosophical sense, in this case. That's what the question is intended to make us think about. The answers to those questions are particularly important as we think about recruitment. The answers can give at least partial clues to why someone else would be attracted to becoming a member in our Fraternity.
Members get camaraderie.
Sometimes that camaraderie is even life-long in nature. Members also get the opportunity to become better people than they would have been had they not been members. We each continue to develop our own personal beliefs based on the principles of the Ritual and the Code of Ethics. The first weapon of influence is reciprocity. The rule of reciprocity says that we should try to repay, in kind, what another person provided us.