The exhibit hall was sold out months before the show. In fact, this mid-year show has become such a critical stop for professionals in the flourishing home healthcare industry, that VNU Expositions has changed the name of the event to Medtrade Spring, better reflecting it's growth and international scope. Dealers, distributors and healthcare providers came from across the world to see new products and services from more than 300 companies that benefit the quality of life of patients and caregiver performance. The success of the show reflects the success of this burgeoning industry.
Professionals attend because they want to stay on the leading edge.
With at least twenty-nine new products being introduced at each spring event, it is clear that seasonal buying opportunities are a necessity. By repositioning the Medtrade shows as fall and spring events, we can better communicate that professionals from both coasts have access to the new products at Medtrade Spring. We had an unbelievable response to our new product, the Infiniti 500 that is not known on the West Coast. This was a great opportunity to launch a new product. We even ran out of company brochures.