It's also not to explain every detail of your operating plans. The purpose of your business plan is to generate enough interest in prospective investors to make them want to take the next step and meet with you. You should bear that in mind as you write each sentence. Like with bathing suits, what's most appealing is often not what's revealed but what remains concealed. With respect to the cover, it's not clear to us why so many people put serial numbers on their business plans.
Safety recalls are unlikely.
Confidentiality, although we maintain it strictly, is rarely an issue since the essence of business success is execution, not ideas. It tends to rob the reader of the sense of an exclusive early look we all crave. The high points are who you are, what the customers' pain is, what you plan to do to relieve it, why your team is ideal for the job, where you are in the process of building your company, and how much capital you need. Management, Market, Product, Finance. Provide the backgrounds of key management members with detailed resumes.