Next, I or my staff selected those documents that I felt were necessary for my analysis. This explains to the jurors the work that economic experts undertake and works to establish the jurors' trust. Another good idea is to give the opposing expert credit where credit is due. Jurors are appropriately skeptical that an economic expert, who frequently has been qualified by the Court as an expert, is wrong on everything. Finally, a presentation that clearly defines the issues that separate the experts and an even-handed style help to establish the jury's trust.
Jurors reduce even complex cases down to a few common sense themes.
Time and thought should be given to identifying common sense themes that accurately reflect the essence of the economic testimony. The expert should be able to summarize his direct testimony in no more than 4 or 5 common sense points.