Rightly or wrongly, Chennai is called the Hoarding City of India.
Hoardings are everywhere in the city.
But Chennai is perhaps not alone in this dubious distinction. A powerful outdoor advertising medium in a market driven economy, the hoardings today have become hi-tech. Brightly coloured, at times illuminated with blinding lights, they have evolved in to modern display units with electronic gimmickry. At times, however, they become an eye sore and tend to disturb the general aesthetic characteristic of the neighbourhood. Chennai today has over 5000 hoardings, and perhaps with the exception of Delhi, they dot the skyline of all our major metros.