The raters work around the clock in three shifts sifting sites and the individual pages within them into 15 categories. Each with up to five levels of detail. NewView provides a glossary of the definitions it uses in each category. So the 'no profanity' category is defined as 'the irreligious use of a word considered by some to be sacred. Mild substitution such as Golly, Drat and Heck are not included'.
Obscenity is defined as 'all vulgar references to body parts or functions.
This category includes the seven words the mass media are not allowed to print'. While 'hate speech' is 'statements or phrases degrading a member or members of a group simply because they are members of that group. It includes derogatory slang names for the groups, such as honky'. Once parents or educators have selected the settings for each individual child they are stored on a central server and the user's browser operates in conjunction with the database. As well as taking the universal approach to access control, NewView is also adopting a positive role by creating a complimentary SafeSites directory.