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In April, I did a telephone interview with a San Francisco-based FM radio station. I wasn't interviewing them, they were interviewing me - a situation that, as a journalist, always makes me uneasy. Still, there I was, unable to resist the conceit. The topic was Way New Journalism, an obscure term I coined in HotWired almost a year ago to describe new opportunities that might exist for online reportage and online reporters. I thought I was being theoretical.