Format is the general appearance of a printed piece, including the page size and number of columns per page. Reproducing a four-color image begins with separating the image into four different halftones. When we look at the final result, our eyes blend the dots to recreate the continuous tones and variety of colors we see in a color photograph, painting, or drawing. Hairline is the thinnest rule used in printing, or the thinnest stroke in a letter form. Halftone a printing plate made by photographing a image through a screen so that the image is reproduced in dots.
Most halftones are one-color halftones, printed with black ink on white paper.
By blending the black of the tiny ink dots and the white of the paper, the human eye sees shades of gray. Hard Copy is printed or typed copy, usually the print out from a computer or word processor. Kerning is the space between two adjacent letters. Leading is the space between two lines of type Matte Coated is a non-glossy coating on paper, generally used to refer to papers having little or no gloss. A matte coated sheet is often specified when there is a lot of type, since it makes for easier reading.