Dust jacket designs are frequently time-sensitive, but text is less so. Designers also may work closely with marketing staff and production staff. The role marketing plays in content selection and packaging has grown over the years. Marketing staff writes promotional material and publicity pieces and creates catalogs. Marketing becomes involved sometimes even before a publishing project has begun or the contract is signed.
Marketing promotes the book to the sales representatives.
These sales representatives, in turn, promote the titles to booksellers. Getting a pile of books into stores is the main objective of the sales representatives. Publishers promote books, as we know, via direct mail, book clubs, conference exhibits, specialty bookstores and publicity. Copyediting and Proofreading Copyediting entails checking for accuracy, grammar and consistency. For textbooks, copyediting can be extensive.