A rod that just says graphite will be less expensive than one that is labeled IM6, and IMX is more expensive than IM6. Additionally, within the same fiber, one with a higher modulus rating will be more expensive than a blank with a lesser modulus rating. A higher modulus rating generally equates to a more sensitive rod. Handle materials also can have a bearing on the price of a rod. Synthetic materials such as foam , although comfortable, will not be as expensive or desirable as those made of high quality Portuguese Cork.
Reels vary in price according to the way the reel is constructed.
Those with one piece machined frames are the smoothest, strongest, and best made. These frames will not torque under stress and will allow all the internal working parts to remain in alignment allowing them to work more smoothly with less wear. Cheaper reels have no bearings but use bushings made of bronze or other materials. They are rougher in feel and will not cast as smoothly, or last as long as those reels having steel bearings. The greater number of steel ball bearings are smoother and will last longer than those with bushings.