Sales, bargains, new stock etc. AIDA Is a basic 'rule of thumb' for effective advertising. N.B. Remember an effective advertisement will generate a response. A logo is not a benefit. It serves the ego of the client, not the customer.
Questions can beg a negative response.
The eye is a creature of habit. People are used to reading left to right, top to bottom, black on white. Optically, black on white registers better. It's generally accepted that reversed copy kills readership. As much as is interesting to the reader.