A good ad harnesses all four into a seamless experience for the user. The Ad Graphic Ads appear as buttons, banners or those new huge things - mega popups. Text ads appear somewhere in the body of an email or online periodical. Given the tiny space, it's not surprising that many ad agencies are running away from online advertising. Although advertising agencies and the emerging companies who claim to be able to help with Branding, all generally have 'creative departments', the work of building an effective graphic ad tends to have to low a return for their tastes.
Graphic ads beg for a company with rapid turn-around innovation at low cost.
Properly positioned, a recurring ad in a high traffic location produces amazing results. If the ad is going to encourage a reader beyond brand awareness, it has to cross an attention span threshold. That is, the ad that grabs attention will be the one that gets clicked. The bluntness required by the space limitations often poses a problem. The truth is that you have to understand the property and its demographics before you engineer the ad and the sell.