Summer productions designed to appeal to families going to Navy Pier for a day of fun have also been added. Another musical is planned for the coming summer. Audience response to the new Shakespeare facilities has been explosive. Season ticket sales soared from 7,000 during the company's final year in its old surroundings to 23,000 this performance year. The new theater complexes here have hefty price tags.
Early results suggest it was money well spent.
Appeared in the Milwaukee Journal Sentinel on Jan. 28, 2001.