To do this, managers keep track of social, political, and economic trends. When social attitudes change, managers try to give clients some good publicity. For example, they may have an oil company start an environmental program. Public relations managers help company executives write speeches and prepare for interviews. Managers may coordinate special events sponsored by the company, such as a party.
Managers also supervise public relations workers.
Marketing and Public Relations Managers is in the Marketing, Sales, and Promotion Career Cluster. Worker Characteristics Good ability to use words when talking or writing Ability to check written materials, such as advertising text, for errors Ability to solve problems and make decisions Ability to persuade other people to change their opinions about a product Ability to work with numbers, such as budgets Desire to be a leader and influence others Willingness to supervise others and be in charge of planning projects Marketing managers should handle stress well. They should be mature, creative, and highly motivated. Marketing managers need excellent people skills. Occasionally observe a large area, such as a boardroom, while eyes are fixed on a given point, such as the person who is speaking Work Setting Marketing and public relations managers work indoors in offices.