That will push the site's number of products by yearend to nearly 2 million from 150,000 now, and the number of merchants from 12 to several dozen. Rapid expansion, though, could mean speed bumps. Analysts are intrigued by NexTag's approach but are skeptical that it will work for low-ticket items such as books or CDs where buyers may not want to dicker. While priceline execs won't talk about NexTag, insiders say that there doesn't appear to be any legal problem with NexTag's business model. Such concerns haven't slowed NexTag down.
Merchants say the commission is worth it.
It's like a great game, this haggling for a better price. It's fun,'' says Norm Lew, a Florida consultant who has bought nine products on NexTag. The McGraw-Hill Companies Inc. All rights reserved.