For the general audience, you might submit calendar information or place an ad in the appropriate newspaper or magazine. To save money, keep a calendar on your web site, develop an e-mail list serve, and advertise on your public access community cable television bulletin board. Now they send them colorful postcards and flyers with coupons and hold events to keep those people coming. They also regularly promote events in the community newspaper and on the major Christian radio stations. Let s be real.
Marketing takes time, money, and energy.
Rome wasn t built in a day. So, don t expect to implement these steps two weeks before your event. Build a foundation for your ministry now and periodically use events to stoke the fire. Celeste Ryan is the assistant director of communication, specializing in media relations for the North American Division. She enjoys freelance writing and promoting events.