Additionally, high quality produce could be exported to those countries in Asia where the fruit is already known. One major weakness is the lack of any experience with pitaya in Australian markets. There are no major commercial growers or plantings as yet. Consumer awareness will require promotion and education over time before the product is readily identifiable in the market place. Lack of resources is a common constraint in such a situation, requiring good communication between those already interested in the commercialisation of pitaya.
Prices are likely to fall if higher production levels are obtained.
To succeed in providing future export markets, identification and co-ordination between growers and industry are likely to be keys to success. The genera and species present under the single name of pitaya is likely to cause difficulties for consumers in recognising of the product. Brand names probably should be applied to differentiate products. Better varieties and a range of production research in Israel create opportunities for commercialising pitaya in Australia. Pitaya has a relatively quick return, for tropical fruits, since it can begin bearing in its second year, reaching full production in five years.