In many ways the Projects Division is the heart of Stanford Student Enterprises. Student managers develop many fundamental skills through the Projects Team. Management, for example, is an integral part of the SSE experience. Every manager must learn how to keep a team focused and motivated towards a common goal despite the many distractions of campus life. The long-term success of the Projects Team is a reflection of SSE's ability to train student managers well and provide rewarding experiences for them throughout the year.
Managers also learn accounting fundamentals and cost-benefit analysis.
Finally, every project team learns to market to students creatively. Imaginative marketing and direct selling are critical aspects of doing business on campus. The Projects Division currently contains 4 small businesses, each with a manager and several assistant managers. The Ad Agency and Sunday Flicks are highlighted here. A major role of the Projects Team is to incubate new projects.