Maybe ignorance really is bliss. How much rent can be paid. How much inventory is required. What level of expenses can be supported. Without a reasonably accurate sense of sales potential, any new venture is at immediate risk.
Every decision regarding a new store is tied to the volume question.
The more accurate the initial estimate, the better the chance of long-term survival. Inventory investment, store size, staffing and advertising all depend on how much business the store will actually do. It's better to plan intelligently than to dream. It's easier to expand than to cut back. Location strategies Any prospective location should be thoroughly examined.