The game Giants vs. Old reliables dominate Super Bowl commercials after last year's dot-coms suffer financially. It was deja vu on the Super Bowl XXXV TV commercial front. Three are out of business.
Many critics say Super Bowl commercials offer a glimpse into American pop culture.
Others think they're more entertaining than the game. But when it comes to getting some bang for all those bucks, Super Bowl ads that are simply entertaining don't always have a payoff for the company footing the bill. Here are a few observations about this year's crop. The humor went downhill fast after that. Cedric the Entertainer inadvertently spraying his date with a beer was a bit too mean-spirited.