It sounds ridiculous, but that's really what happens. If the entrepreneur doesn't really have a passion for the business, they're never going to be successful. They have to absolutely, positively believe that they're the best ever, or else they'll never ever get their product sold. When I started my business 21 years ago, I knew I'd get clobbered every day, and I knew it was going to happen for six, seven or even eight months, but I didn't give up because I knew it would turn around. They don't suggest it, they don't ask it, and so the end result is that they never get to the next step.
People respond in kind.
When you ask somebody about something, they're going to respond to that. You encourage your readers to learn to love rejection. I then decided there had to be a better way. When I call someone, I pretty much know what they're going to say. Because I haven't shown you this, this or this.