Nothing can be further from the truth.
You can have the best designed site in the world, but unless you have some way of directing traffic to your web site, it is as good as invisible. In most cases this means getting ranked on the search engines and directories, where people go to find things on the internet. While this may have been, and may still be, the ultimate goal, search enginesand directories today can barely get around to the sites that are begging them to take a look at them, let alone ones that don't even ask. In addition, to even get search engines to reveiw your site it must be hand submitted, and submitted in the correct way. Search engine ranking is one of the most misunderstood processes connected with web sites.