Supply on proof per ad, regardless fo color usage. Proofs mus be made on SWOP specified stock with standards proofing inks. All proofs must be exacting in tonal value to that of the supplied film. True fidelity of reproduction cannot be assured without proper proofs. If an appropriate proof is not supplied, on will be produced and a fee will be applied.
Inserts jog to the foot.
Inserts should be supplied to the printer a month in advance of the publication date. They shold be packed in skids or cartons. Each should be clearly labled with the magazine title, advertiser's name, publication date, and quantity. An insert sample should be visible on the outside of the packaging. To qualify for BRC rates on return postage, the design must meet the USPS's layout guideline for Business Reply Cards.