People may be missing the single most powerful strategy on the Internet. In fact, its beauty is its sheer simplicity. Nothing works harder to build your Internet identity. And as customers tell us over and over, the business that has a strong identity will be the business that succeeds in the new Internet economy. Try using a nickname.
Nicknames are often easier to remember and more popular with customers.
This strategy also works if your name is Monstroneughpahus and you're rightly worried that people may not be able to spell it. Often a very simple made-up name will work fine. Finally, don't put off getting your own domain. Your own individual domain name is a vital part of building a strong, identifiable reputation online. Company logos and names mentioned throughout this site are copyrighted by their respective owners.