Build a regular affiliate program. Gotta do that. Do a whole bunch of banner and newsletter swaps with other food, beverage and gift sites. Gotta do that, too. Buy some key search words.
People can send in questions and come back to find the answers.
We'll remember the physical world too. The idea is that our customer can pass these on to five friends. The five friends can each use the certificate against their first online purchase. Pretty cheap acquisition of new customer names and addresses. And, of course, with each sample pack delivered, there'll also be five Gift Certificates included.