Tip clubs typically comprise 12 to 40 business-people in noncompeting industries who meet weekly. A tip club for professionals might include an accountant, a real estate broker, a management consultant, an insurance broker, a banker and so on. If you don't want to start your own club, check your phone directory for networking clubs such as Business Network International and LeTip. Both are low-cost ways to generate leads and referrals. Ask for referrals.
Referrals are the most underutilized form of free marketing.
Most people are afraid to ask for them. First, earn referrals from clients by always giving more than they expect. Next, ask for referrals. If your client can't think of anyone, ask if you can go through a chamber of commerce or trade association directory together to pinpoint names. Finally, reward those who give you referrals with a handwritten thank-you note, a gift or a referral fee.