Jerry is absolutely right about client-focused target marketing and its key role in determining appropriate Web content, but I want to add a couple of other points. Internet users who look at law firm sites are more often on a quest for information rather than a search for a lawyer. A visitor to your site can have an excellent experience if your site either provides the information they seek or routes them to a source where they can get that information. That's why publication of articles, newsletters, fact sheets and other information has always been part of the best legal Web sites. Similarly, routing people to the right sources through links pages can generate a surprising amount of good will and clientele.
Internet users expect to find the information they want for free.
They also expect to find a lot of information on any given topic. When you do understand this point, content decisions become much easier to make. All rights reserved.