Well, since you asked, let me tell you. The front page Weil Gotshal Wall Street Journal feature took two years and 200 hundred hours of negotiations and interviews. You don't get a Wall Street Journal feature just because you want one. You have to make many sacrifices, make it a priority, and have something so different and so newsworthy that Wall Street cares. All the rest is just nice.
Lawyers are the only people who win the lottery and complain about the taxes.
You are never going to be in every article and every mention of your practice area or market. Your competition will get mentions. Sometimes because they have been doing it longer than you have. Sometimes because they deserve it. Sometimes because you don't have news, or didn't get back to the reporter in time, or because it didn't make it past an editor.