It exists because of us, and it becomes what we make of it. If you've ever watched a squirrel you'd know its hard work. And yet the squirrel continues to perform. Fail, and he dies.
Hard work is driven by a sense of purpose and guided by a set of shared values.
Those of us in small businesses often don't think about values as having a place in business. When we act as both boss and employee, we subconsciously make decisions based on our values every day. In an organization, there are many people making decisions. As individual companies and collectively as a Chamber of Commerce, we share a common set of values that drive us to do what we do. We share a value to make our community a better place to live, work, and play.