Next month, former Raiders quarterback Kenny Stabler will sign at the store. Within three to five years, we want to make that 90 percent. BC sells cards as well as signed memorabilia. Gone are the days when a pack of Topps, with the chewing gum, was the top seller. Now it's inserts and rookie cards.
Inserts are special cards mixed in with the set that are rare and thus, valuable.
For instance, one company puts a small piece of Dodgers outfielder Gary Sheffield's bat on the card. Gonzalez owns the rookie card of Chicago Bears linebacker Brian Urlacher. The card has a small piece of Urlacher's jersey. Besides cards, hot items at the store include Angels memorabilia and signed pieces from legendary quarterbacks John Elway and Dan Marino. And, of course, BC sells a lot of Lakers stuff.