They endeavor to win to their position the support and allegiance of the outside disinterested groups. The disinterested group is put in the position of arbiter and judge. The interest groups try to shape and set the opinions of those relatively disinterested people. Show how the science addresses people s main concerns. Brush up on communication skills .
Media relations Keep it simple.
Tend to use jargon, scientific language. Take time to discuss agriculture with various groups. Children, senior adults, mothers, day-care workers. Provide ag facts. Take someone through the day.