We don't give it away. That's the kind of mood we deliver them in to advertisers. FreeLotto players must click on an ad banner to submit their entries, and some ads can be targeted to players based on their responses to consumer questions on the site. Other sites have similar privacy policies promising to keep players' names confidential. Sixty percent are women.
Half play from home, half from work.
It advertises on numerous Web sites, telling would-be card holders that they can apply online and get an answer in less than a minute. There is no independent way to determine how successful these Web sweepstakes are for their promoters or whether the advertisers are generating valuable business from the sites. Aronin started FreeLotto last June 1, charging each advertiser 40 cents whenever a player clicks into the advertiser's Web site. Players point their cursors to where they think the cash is hidden and click. And mostly they lose.