The author, Henry Kingman, needs to learn about IP, Intellectual Property, especially trademarks. Server is copyrighted but the big issue is trademark, the identification of the true source of the product. Trademark infringement or misidentification of a product is a kind of consumer fraud. The trademark can be the most valuable thing a company owns.
People say a reputation is priceless.
In reality a trademark has goodwill and that means added business that makes a trademark worth millions of dollars. Falsely using a trademark can be a criminal act of trademark dilution under state laws. Federal laws protect registered trademarks and the rights of trademark owners. Consumer protection agencies and the Federal Trade Commission can get involved. Lawyers sent threatening cease and desist letters and file civil lawsuits in Federal Court to defend trademarks.