Keyword searching for search engine optimization. Unlike normal HTML tags, meta tags do not affect how the page is displayed. Instead, meta tags provide information such as who created the page, how often it is updated, what the page is about, and which keywords represent the page's content.
Many search engines use the information within the meta tags when building their indices.
Gaining more free, targeted traffic from the search engines is achieved by obtaining a higher ranking position using search engine optimization techniques. A technique area of search engine optimization is writing meta tags with keywords and keyword phrases relevant to your products or services then submitting your web page's Url address in a controlled manner. Search engine optimization is more than just custom meta tags writing, it should start with the designing and coding of your entire web page. With a fully established web page, custom meta tags writing with optional page changes will always lead to improvements to your search engine ranking.