Twelve boxes from UPS and FedEx are teetering on the edge of your desk. And that's just for breakfast. Imagine yourself trying to meet unmovable and looming deadlines while your phone rings until you feel forced, not pleased, to answer each call. More emails, more faxes, more calls pour in. It doesn't make sense to send an inexperienced person or under- resourced agency into such a war zone if you really want to win the battle.
Editors know that a press release from a long-established agency is worth reading.
Otherwise, it wouldn't get out the door. Experienced product managers may have gone through a dozen or more launches. Every trade has its tricks. It takes someone who knows the ropes to thoroughly explore every option and to focus on the opportunities that will pay off, without wasting time on those that won't. These are just a few of the many unconventional options that should be explored.