Diamonds are considered by many to be the most precious of all nature's creations. Their fiery brilliance captures our heart, and ignites our passion for striking diamond jewelry.
Nothing says eternal love and esteem like a fine diamond.
Determining the Value of Your Diamond Determining the value of a diamond often presents a challenge to many customers, both in the traditional retail setting, as well as in an online diamond jewelry environment. A diamond with the finest combination of the 4C ratings is considered most rare, consequently valued higher. Significant differences in the characteristics that affect the value of a diamond often are not visible to the naked eye, yet it is the total of these characteristics, which make your diamond uniquely beautiful. Before you begin searching for that special diamond, take a moment to determine the characteristics most important to you. The Gemological Institute of America, or GIA .