It is difficult to get into volume business without a huge investment in equipment and staff. I admire anyone that does that if their successful. It's very, very difficult to make a lot of money. But Mr. Coffey thinks he's found a niche and an expansion plan. His latest idea targets golf courses, where he is trying to land accounts to detail cars while their owners play.
Psychologists say people feel a lot better about themselves when they are driving a clean car.
It's cheaper than going to a shrink and it gives you the same feeling. Mr. Coffey dreamed of owning a carwash before he was old enough to drive. He was 13 when he designed his first self-serve wash. When a neighborhood car dealership went out of business in Fairfax City, he saw his chance. He tried to buy the empty building.