The gift meant Carol and her husband Harlan could stay on their ranch near Keene, N.D., that Harlan's father had homesteaded. And I guess it's our turn to help save other producers who are having a hard time. I think it's our destiny. Ranching is not a business, it's a way of life. Tebay says they have received donations, vaccination and dewormer products, facilities and transportation for the cattle to distribution points.
People can help people and ranchers can help ranchers.
It doesn't take a government program. The advertisement uses a proactive safety message to show cattle producers' commitment to safety and emphasizes the industry's producer-driven Beef Quality Assurance program, which combines insights from scientists, veterinarians, government and cattlemen to make sure beef is the highest quality possible. Everybody's got to do their part in ensuring that food is safe. Cattlemen pool their resources to invest millions of dollars for research into new systems and technologies to cut the risk of food contamination. The advertisement also highlights the industry's willingness to respond to consumer concerns with development of new products to enhance convenience and taste, such as a pot roast that can be cooked in seven minutes and tastes great.