Publish that same ad four or five times to the same target audience. Go back to step one and start over. Conclusion It would be wonderful if we could sell our products and services with just one, brilliantly-worded ad. Therefore, smart advertisers adjust their advertising strategy to fit those realities. Effective advertising does not consist of one brilliant ad but several repetitions of the same ad persistently placed before the same audience.
Effective advertising depends on repetition.
Invest your advertising dollars accordingly.