Moscow representative Alla Mavrina led a delegation of five Russian companies to the Super Show sporting goods trade show in Las Vegas during January 21 24. Russian Market Facts Russia has always been a country where a lot of attention is devoted to sports, but until recently all major sporting goods shops were either empty or were selling mainly low quality products. Currently, the demand for sporting goods in Russia is rapidly growing, and U.S. products are of particular interest due to their overall high quality.
Fitness is a booming industry in Russia right now.
There are more than 40 sports and health centers in Moscow, a market of over 9.3 million people. More than 80 sporting goods companies operate in Moscow. Such large chains as SportMaster, Delta Sport, and Trial Sport actively promote their products in the regions. Rollerblading, bowling, and golf are also catching on. According to research, people tend to buy in specialized sporting goods stores where a service warranty and high quality are guaranteed.