Users come back because it is fun and they are putting themselves in front of the brand. Drawing users to the site where the game is contained is an obstacle though. Sure, you're still going to have to find ways to get them there. The models aren't in place yet. We are working on ways to advise our clients how to get users to log in.
Marketers find ways to bring in traffic though.
It has been exciting working with the Canadian Broadcasting Corporation because they have promoted their website and the games through television advertising. Building a community. The stronger the community of game players, the stronger the stickiness of the site. Games have the potential to build Internet communities. We'll continue to be able to offer games to consumers free of charge because through it, we are effectively delivering marketing messages.