One of the functions of this newsletter is to break free new thinking and actions in order to take advantage of the power of marketing. There is going to be more and more competition for the valued user. This is a people business. It is not a business of budgets, forms, accounting, balance sheets, organizational charts, and fiscally directed activities. Those are all adjunct to the real purposes of higher education.
Real purposes are people related.
For schools that forget that basic idea the future will look very dim. For those that don't, even in very difficult environments, success is attainable through relationship loyalty-building. It's a powerful idea.