More than 8,100 companies nationwide manufacture more than 36,000 kosher products. While overall food sales are growing by roughly 1 to 2 percent annually, kosher food sales have increased more than 10 percent annually in recent years. Florida alone has more than 450 producers and sellers of kosher food. In addition to product packaging, the kosher logo is appearing on shelf tags, display cards, store window signs and other promotional materials. Merchants in southern Florida, where the bulk of Florida's Jewish population resides, approve of the program so far.
More promotion is always good.
The signs are nice, attractive in the window. I think it will help. Koot said the promotional items may help bring in new people to the market and encourage current shoppers to explore new items. It is estimated that about 30 percent of kosher foods are purchased by Jews. Another 20 percent are purchased by Muslims, Seventh-Day Adventists and others who observe dietary laws similar to observant Jews.