The Internet's business potential is enormous and a web site can be an important adjunct to your business. The Net currently has about 47 million users and should reach around 53 million users by 1999. The figures just mentioned are very conservative and do not include users who only use e-mail and no other Internet services. There is no other communications medium with that growth rate and number of potential customers. 84 percent of Internet users are between 18 and 54 with an average age of 38.
Most businesses secure a presence on the Internet by establishing a web site.
A web site is very economical. A web site can be as simple or as complicated as your business demands. It can be a single page or many pages depending on your product or service. You can have full color graphics, sound and movies on your site. You can display and advertise your products or services.