If your site does not contain anything about Table Tennis, it must score extremely well in ALL categories to even be considered. The same goes for sites with excessive profanity. We do not condone censorship, we believe in free speech, we just do not reward poor choices or poor taste. If you designed it for a specific browser release, tell us that in your application. You get more credit for browser non-specific sites.
Good navigation is critical.
These will count against you. We don't like to see any spelling errors, especially on business sites. We will not wait very long. If your site takes too long, it does not qualify. Test it on other machines before you submit.