One, eCommunications reduces business costs. For example, flying a trainer around to regional offices or regional staff to the corporate trainer is expensive and becoming more so. Training by web conferencing means no travel. Ergo, lower costs. Two, it increases staff productivity.
Nothing makes bosses happier than staff doing more with the same amount.
Three, it solves tough communications problems. This is probably eCommunications' greatest potential. Every business has communications challenges and now Cliotools can provide solutions. For example, if a business carries costly inventory, multimedia sales presentations can be used to illustrate the product, thereby pre-qualifying the prospect without the expense of extra inventory for demonstration purposes. I like to think of eCommunications as Aspirin for really tough communications headaches.