Students examine the variety of media writing and commence writing their own media messages. 3 credit hours. This course makes students aware of the depth and sensitivity of the role public relations plays in today's business environment. Orients students to career paths utilizing communication, journalistic and management skills as well as skills acquired in business and English courses. 3 credit hours.
Entails practice in news gathering, editing, writing, and use of news services and sources.
3 credit hours. Examines the elements of good writing as applied to the public relations field. Students research and identify general and specialized audience needs and create messages to satisfy those needs. They plan and execute projects within selected media such as newspapers, magazines, TV, radio and film, as well as speeches for public appearances. 3 credit hours.