But it's not very personal. If you're targeting a limited number of reporters, send them pitch letters addressed personally to each one. A personalized news release in a slightly different form. Don't make it a hard sell or spend a lot of time on it. Just share the story idea and see if there's interest.
Reporters are always interested in good story ideas.
Giving reporters a copy of the document and access to someone to interview may be all you need to generate news. Send a reporter a clip of the original story with a note about your angle. If your story's interesting enough, you may hit pay dirt. The list goes on and on. If you use your imagination, there are all kinds of ways to get your story ideas in front of reporters.