The ad ran in New York City subways, on buses and go-cards. McCagg and Garrett were also behind the previous domestic violence campaign, which shocked with pictures of battered women. This year, without showing any physical violence, we're catching the same attention. New York-based Beckman recalls the time she was a real school photographer. I was trying to recreate that.
People feel like they have to pose when they come in front of the camera.
For her, the campaign stands out because people are riveted by the simplicity of the images. They don't see it. It's like wallpaper to them. Photographer Chris Sanders shot the latest Eddie Bauer advertising campaign. The ads feature people on location in the city and the countryside, including some close-ups of models in Eddie Bauer gear.