The sport's country-club image is a thing of the past, says the foundation's Bill Burbaum. The game has become more democratized. What was once a private club experience for the wealthy few is now a public game. I think people are a little fed up with the way basketball, hockey and football players act. They're dominated by fights, trades, holdouts, wife beaters, drug addicts and court injunctions.
Golf is pretty clean.
To the winner goes the spoils. The guy who plays best gets the most money in the end. I think people can identify with that. But while the potential audience is there, filmmakers will have to use their wiles to lure fans away from driving practice and into theaters. The challenge is to make it compelling to those who hate golf as well as love it.