Marketing is a vast and diverse discipline.
It encompasses activities within production, as well as aspects of consumption. It is as specific as procedures for inventory control and, at the same time, as general as the creativity needed in effective promotion. The function of marketing occurs in all industries. Application of skills in reading, writing, mathematics, problem-solving, and critical thinking are found throughout the curriculum. An Association of Marketing Students is a state and national organization available to all students who are currently enrolled in Marketing Education courses.