Permission is a fascinating thing.
Once that permission is granted, we must cultivate it and deepen it through providing valuable and relevant content. Quite simply, this book shows you how to do that. The Internet is the greatest direct mail medium of all time, and the low cost of frequent interaction makes it ideal for Permission Marketing. Every commercial Web site should be set up to accomplish one goal. Your Web site should be 100 percent focused on signing up strangers to give you permission to market to them.