Effective marketing and promotional strategies for the U.S. markets and other European destinations is currently under review and it is anticipated that these strategies will take-off in mid 1994. However, the immediate investment priority for the sector is in tour operations targeting the Middle-East, U.S. and Europe. Investments in airline operations linking the Gambia and the targeted destinations have greater potentials and will give impetus to the growth and development of the Gambian tourism industry. Back to List 6. The development of capital market and expansion of financial intermediaries to broaden and ease access to credit by investors in the productive sectors of the economy will enhance the production capacity of these enterprises with the multiplier effects on the growth of our economy.
Government is committed to establishment of a capital market and other financial intermediaries.
Private sector investments in this area are most welcome. Investment opportunities are available in air and sea transport services linking the Gambia and the sub-region to enhance trade as well as facilitate supply sources of raw material inputs for the industries. Similarly, investment in river transportation linking, Banjul and up-country will facilitate movement of goods and people to urban centers. Finally, the Gambia's open door policy, respect for human rights and rule of law, provides an ideal investment climate.