Attract new customers every day. Awareness, trial, and usage work every time. You only fail if you quit. Build a brand name. Earn your reputation.
Opportunity waits for no one.
Good or bad, breaks are what you make them. If you follow them, you are more likely to be successful in the development of your business. These are the lessons I learned while building Subway, and they're the same lessons that many other microentrepreneurs have learned and applied, too. But these lessons will help you get started and keep you focused. No one lesson is sufficient to build a successful business.