M-commerce will be a real revolution. We are headed for this temporary, ever-changing uncertain employment world. Many e-jobs aren't fun or highly paid. Ask Amazon or Bol on-line workers if they are happy. OK they can think of their stock options, but aren t they where Douglas Coupland's 'Microserfs' were at Microsoft in 1994.
Happiness comes only from checking the stock price every two hours.
John Lewis Group has done this for years, but this was to keep employees loyal. You pay for your own time off. For some, the mobile phone users will be the smokers of this century - confined to phone only sections of restaurants. What it comes down to is what companies are providing, how good the service is, how sustainable the concept is and how different or easier it is to use than the high street. There may well be a liquidity crunch coming for many start-ups and major players, many will be swallowed by others, but with free access, the web is going to going into warp drive in the UK economy.