These are the people who are in the business of stimulating interest in the happenings of the business community. They look for announcements and updates on people and companies in their market area. And, they are the people who will work hard on your behalf, if you give them something of value to work with. Your biggest job is to make your press release newsworthy. We're just a little startup and have nothing special to distinguish ourselves.
News is created.
It normally doesn't happen by accident. Once you realize that names sell news and that people want to know what you have to offer, you can develop press releases that will win the interest of the media over and over again. Employee promotions and achievements Information about company officers Grand openings and public events Company sponsorship and support of community events Information about new products and services as well as mergers and acquisitions that impact the public Sales and marketing campaign announcements Your company's responses to negative media and innovative approaches to address current industry crises Of course, any time you can stimulate controversy or offer a different interpretation to current business trends and developments, you increase the potential of being recognized as an industry leader and someone that the media will watch carefully and frequently refer to as the expert in your field - as long as you substantiate your observations with solid facts. When planning your marketing strategy, consider starting with press releases and then designing your brochures, media kits and other marketing tools around the media coverage that results. You'll find that your sales pitches will be much stronger using this approach because they will be based on the real interests of your market rather than what you think your market wants to hear.