Long gone are the days of revising campaigns and strategies on a yearly basis. This new reality poses exciting opportunities for today's business, but it brings with it the fear of operating in unknown territory. However, don't forget more traditional techniques too. To be effective, for example, your email and Web addresses must be as much a part of your business identity as your telephone number and mailing address. Put it on everything from invoices to advertising, from storefront signs to shopping bags.
Many people are still wary about spending money on the Internet.
Many others just prefer to talk to someone, either on the phone or face to face, before they make a purchase. Find the exact item or service they want and whether you provide it. Examine your prices. Get an impression of how reliable your business is. But take care to ensure that the processes and tasks you automate represent your company's best practices, and reflect a truly customer-centric approach.