It's not surprising, then, that U.S. wireless operators are resisting such simpler plans. After all, they've gotten fat on complex, costly pricing plans. However, the operators that embrace such simple plans will enhance their competitive position not only for voice, but also for data. Forget the industry buzz. Forget Wall Street.
Nothing happens until customers actually buy into new technology.
That won't happen until wireless operators face these two unobvious challenges. If they don't, smart phones could become like the political candidate who blazes brightly, then fades when it's time to actually meet the voters.