She reminds the audience of how easily a disease can hit their families. Two days after each press conference, Angelita holds a marrow drive, usually in a mall. I like to have the drives at malls where there is already foot traffic. Angelita's news releases and personal phone calls encourage local radio stations to do promotions and live broadcasts at the drives. Telling Mario's story of how two donors weren't available to donate helps Angelita explain the commitment needed to be a donor.
Education is the key when recruiting donors.
Another part of educating donors, is answering their questions and correcting misconceptions of being a donor. I show people their ignorance by reversing their ignorance. Relating to the people in the community aids Angelita in her efforts to educate potential donors. She commented that people are more apt to listen when she talks like they talk. Angelita's entrepreneurial skills of holding press conferences and recruiting the media to cover drives have proven successful.