Since names are relatively cheap to maintain, consider purchasing any addresses that the bank may want to use in the future. Search Engines Search engines are vital to finding anything online. Without them, a user would face the impossible task of wading through millions of Web addresses. A bank should register its Web site with all of the popular search engines and continue to monitor that the address is not dropped. Setting up the site with appropriate keywords is also important.
Many search engines use keywords to list Web sites for Internet users.
The site's creator will code appropriate internal keywords for the Web site. These are words that Internet users type into search engines to find specific information. Action Points 8 Register the bank's Web site with all of the popular search engines. There are also services that will register the site for the bank. 8 Discuss what keywords to embed in the site.