This technology makes it possible to have the kind of relationship with the boater that a boater deserves. John Relyea of KeyBank His wife recently got out a typewriter. Indirect lenders are changing. Customers are changing. They want and expect information at all hours.
Product information is a real leveler.
In the old world if you had a dissatisfied customer, they might tell 10 people. Now, they might tell 10,000 on a message board. Key needed to refocus its efforts in a consumer oriented manner. Industry pricing information will soon be public information. He expects real boat pricing information on the net in less than six months.