Company founders begin with a vision for their business which either leads to growth or an early demise. The problem with many CEO's of large corporations is that they don't see the necessity of changing their vision once the company has survived for a few years. This lack of flexibility has brought down more than one giant and has severely hindered many others. The authors of Creative Destruction have spent more than three decades researching companies in fifteen industries. Their findings show that the management of many businesses feel their company will continue to exist just because it always has, yet few were performing well after just a decade of existence.
Efficiency is no longer enough to sustain today's corporations.
Modern companies must maintain pace with the market place by adopting an attitude of continual change. In essence, they must practice creative destruction. All rights reserved.