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The ReveNews Guide to Affiliate Marketing Chapter 1. More than likely, you're planning on finding ways to generate income from the traffic you can generate, which means you need to have a firm grasp of what your own marketing strategy will be. What is Your Strategy Marketing strategy is the starting point for all my projects, resulting from my publishing experiences of the past 10 years. As the saying goes, those who forget the past will repeat it. We need to be original and stop the old mistakes.