That is a matter for them. We believe that we get good value for money. It is competitive. Six firms are involved. Every year the contracts are put out to competition.
Hearing aids are a very personal thing.
We recognise that individual aids are needed by individual people. My Lords, I note the competitive nature of the manufacture and supply of hearing aids to those who need them. My Lords, I would not want to restrict choice. If people prefer to go directly through an advertisement, that is up to them. However, the noble Lord makes a good point, in that we have comprehensive services to support the supply of these devices.