We did it because it gives us something different to offer to listeners. Austin said he promotes the station's Web site while he's on the air, encouraging listeners to participate in online polls, surveys and contests. More importantly, the Internet allows the station to hear from more listeners than ever before, he said. They're afraid of being made a fool of on air or they just don't want to be on the air. But they can e-mail us and stay in touch.
Radio is a very personal medium.
We're like your friend if you listen to us, and we want to hear from you. They were our first Internet winners. They were listening on the Web and they won. It was neat, because right there is proof people are listening everywhere. Use of this site signifies your agreement to the Terms of Service .