Cathy L. Hartman and Edwin R. Stafford discuss the implications of this entrepreneurial innovation. Having an enviropreneurial focus brings a state of good will and cooperation among various groups and people. Having the support of an environmental group can provide good publicity and reputable standing for a business. Addressing environmental concerns can save companies trouble in the future, as government legislation may restrict environmentally-hazardous behavior anyway.
Enviropreneurial programs can improve the efficiency of corporate operations.
These environmentally-conscious practices encourage innovation in terms of depleting wastes and other harmful materials. One train of thought is that pollution prevention is more cost-effective than pollution cleanup. Green alliances will bring environmental concerns to the forefront. They will further open the door to other ecologically-safe technologies, increasing awareness for the necessity of such endeavors.