Quitting is not a simple matter of willpower, as many non-smokers and even smokers believe. Health Canada's 1990 Health Promotion Survey indicates that as many as 4 in 5 smokers believe that quitting would improve their health and well-being. It is not enough to be intellectually convinced, however. Since we are beings of emotions, our hearts and nerves must be willing to make the change as well. That's where programs can help, through experiences that provide insights and teach skills.
Employers are among the best positioned to provide such programs.
The highest proportion of smokers is found among 20-44 year olds, who constitute a large portion of the workforce. To top it all, many of them would appreciate help from their employers to stop smoking.