Tell them exactly how your product will benefit them. Identify a specific problem and promote your product as the solution. This can be accomplished with the use of questions that identify a specific problem that your product will solve. When writing your sales copy, direct your words towards one specific person. Write to persuade, that's the bottom line.
Many Internet users are apprehensive when it comes to making a purchase on the Internet.
You must put their mind at ease by displaying your full name, company name and contact information. In addition, you must completely remove their risk. Provide your potential customers with a solid, no risk, money back guarantee. This will put their mind at ease by building their confidence in you and your product. In addition, include some of your testimonials within your sales letter.