This is accomplished by helping both researchers and client companies better understand the needs of today's respondent. Therefore, CMOR has developed these recommendations for suggested actions to preserve our vital respondent resource. As new facts are uncovered from current research, these recommendations will be updated.
Respondents are the lifeblood of the opinion and marketing research industry.
They should be respected, valued, and protected. The researcher's interactions with respondents should be characterized by honesty and integrity. All interviewers, before conducting an interview, should complete an accepted industry training regimen. The respondent should be assured of the confidentiality in the introduction. When asked, the interviewer should disclose the length of the survey to the respondent.