If you don't catch their interest, they just click you off. The psychological dynamics driving today's audiences present enormous challenges to trainers and meeting leaders. A new foundation is being laid for a virtual revolution in how training is delivered. It's a far tougher audience today.
People tune out quicker than ever because they have so much going on.
As a result they have minds like computer chips that can process phenomenal amounts of data at a time, even in random order, and think along multiple channels at one time. Cynical and sophisticated, easily bored, 18-30 year olds want their information quick and easy, in sound bites. And they expect to be entertained while they learn. People 30 and over are becoming used to processing information in the same way, but for different reasons. Stressed and pressed for time, they can't abide superfluous training.