Business gift giving is much more lavish and prestigious, when humility is not a factor. Companies spend large sums of money on O-seibo gifts to their clients or customers of that year. And since everyone is giving a gift, there is a sense of competition to give the most interesting or valued gift. Department stores have a section just on gifts appropriate for gift giving. Naturally, department stores also have a gift wrapping and delivery service.
Gifts are also important when returning from a trip for family, friends, and co-workers.
This is one reason that the Japanese tourist is a valued customer in other countries. This is an industry in itself as O-kaeshi are given at events such as weddings, funerals, births, illnesses, etc. Usually, the value of the O-kaeshi is half the value of the giver's gift. It is important to not be too lavish as the receiver will be obliged to return at least half your gift's value back to you. HOW TO GIVE - Gifts are always wrapped in paper, or at least in a fashionable box or container.