In a first stage, the exchange of information and teaching of specialties could be actualized with little cost in creative and instructional centers made for this purpose. One would thus see the mason, the clothes maker, the farmer, etc., exchange the teaching of their work with that of the electrician, the mechanic, the radio-operator, etc. In this way, instead of passing through an entire chain of specialists to satisfy ones most basic needs, it would be possible for one to reduce ones suppliers to the strict minimum after having learned the techniques that permit one to replace others, who are themselves remunerated by their own work. This goes without counting the advantages of maximally satisfying ones desires, since individuals alone know exactly what they want. Today's system constricts them to a choice between a multitude of non-desired objects.
Publicity is there to create false needs, which mask our real desires.
Relationship between Consumption and Production. This is the fundamental structure of all human community. The relationship that exists now consists of working, in other words, selling ones time and ones active force against a salary which permits consumption, thus the purchasing of the fruit of the work of others . Exploited masses can produce or transport an object of consumption without ever profiting from it. Tamouls grow fruit that they do not eat, Latinos harvest coffee that others consume, production line-workers fashion cars, stereos, etc., that they could never themselves afford.