Fred Keeley is much more than an eco-warrior in a cardigan. In it, he's mugging a cutesy pose that makes him look like a wimp.
Politicians generally like to appear more commanding and virile.
Even in real life, Keeley is no macho man. He's comes across as a very easygoing, polite and reasonable guy. When he dropped by the office last week for his annual visit, Keeley told a story that showed that when he has to, he can be a hard-ass. Environmentalists recognize Keeley as one of their strongest allies in the capital. Right now, he is the point man on coastal protection.