A number of states are considering legislation giving consumers more options on how, or whether, their information will be used. As bothersome as it is to decipher the receiving end of privacy notices, it must be even worse to design the technology, segment customers, produce the forms, mail them out and track responses.
Nobody wants to screw up, so there are lots of compliance officers and consultants involved.
Insurance companies will also be notifying customers by July 1. And while State Farm agents can rely on the Mother Ship for mailing and tracking privacy information, independent agents and brokers must figure this out for their own firm. When you stop and think about it, agents and brokers often do know quite a bit about their customers, and share information with all sorts of other providers of services. Start by asking your companies to share samples of the materials they've sent, or will send, to your customers. Take those and make them better.