How to Buy Radio Commercials Radio is an excellent buy for many small businesses. It can be very affordable. Radio also allows you to advertise to a very specific audience.
Radio stations format their programming for certain age groups and life styles.
To buy radio commercials, call the sales department of a station that fits your main customers. Ask about rates for advertising at different times of day. Also ask about package deals, where you get a price break for buying a number of spots over time. Call several other stations. Compare the answers you get.