You arrange some advertising and, at the same time, you ask them to do a feature on your store on opening day. You arrange to have these distributed in your catchment area. You arrange a series of adverts on the local radio. You contact the phone-book Yellow Pages and arrange advertising for their next issue. You order a few thousand carrier bags with your shop name emblazoned on them.
Most sporting events involve the wearing of footwear.
You might sponsor an event and donate appropriate footwear to the winner. You conclude that you will need one part-time assistant. You arrange further advertising in the newspaper. In the advert, you stipulate that you want someone experienced in working in a shop, preferably a shoe-store. You will have plenty of applicants.