Any of those teachers might have the expertise to recommend strategies to publicize professional-development programs and attract teachers to them. Some would be ideal candidates for participating on planning or advisory committees that are developing programs. Names can usually be obtained from school principals or district administrators responsible for curriculum, instruction, or staff development. Organize special orientations at meetings of continuing programs. The Science Research Expeditions program offered by the University of California Extension Program uses its orientation meetings each fall to publicize and promote interest in its summer research activities.
Past participants present brief slide talks about their summer work.
Brochures and applications for the following year's programs are distributed at the meetings. Treat the teachers as colleagues, not as subordinates. Make them feel comfortable and valued as members of the committee. Listen carefully to their comments and suggestions. Solicit teachers' opinions about their needs, interests, and problems.