Our strategy of working the fundamentals of our business is paying off. Our 1999 results were good, and industry market trends are playing to our strengths. It's different here.
People are more relaxed.
The air is cool and crisp, clear and clean. Back in 1873, Adolph Coors knew this would be a special place to brew beer. Today, he'd be proud to see that the beers that carry his name embody the unique spirit of the Rockies. A few years ago, we decided it wasn't enough to brew better beer. Amaze our customers.