In the fishglobe of the Web, a misstep or two in Internet marketing can damage your reputation, which is the source of your livelihood. Purchase Data Vs. Tax Data Consumers' concerns are real. IDC discovered more respondents were concerned or very concerned about the sharing or sale of their personal information that is collected via online purchase than through their tax returns, which ranked second. There are more consumer advocates among the online community.
Online consumers are more sensitized to privacy issues.
Enable people to opt in if they want to receive additional marketing information. The norm seems to be to add people to lists unless they choose not to participate or opt out. The good news is that etailers' efforts to educate Web visitors should result in fatter bottom lines. To find out, become a member of the IDC's Internet Executive Advisory Council . However, IDC information that is to be used in advertising, press releases, or promotional materials requires prior written approval from the appropriate IDC vice president or country manager.