Advertisers spend millions of dollars to research, write, shoot, test on focus groups, rewrite, re-shoot, test market, produce, and distribute every scene in an ad. Most individuals cannot spend as much time and energy in deconstruction as an advertising company spend in construction. With these three ideas in mind, follow the steps below to deconstruct an ad. Emotions and the Story Identify the story the ad is trying to tell. Imagine a wide spectrum of audience responses to the ad.
Marketing Strategy Identify the strategy of the ad.