Polaroid, which has had a relatively long-term presence on the web, also has a relatively more strict control and access policy than do many of the other xNet participants. They've established a highly sophisticated data warehouse accessible on the web. This warehouse has given them extraordinary insight into their own, and their customers' business, while, at the same time, giving them a clear competitive advantage over their competitors. Neoglyphics David led a wide-ranging discussion about intranets, their structure and maintenance, and governance. Allowing people to do this organically will allow the corporate intranet to evolve towards excellence.
People learn from other best practices.
Clay Swartz, VP of Technology at SegaSoft Clay discussed Sega's new web-based initiative, called Heat.net. Sega is essentially trying to recreate their existing business on the web. They have also developed a data warehouse and database which allows them to see and track who is on line, and to serve up pages of custom content to certain demographic slices of their audience. Jim Radford, 3M Jim demonstrated and discussed 3M's development of Post-It notes for the web. This new technology, which requires a browser plug-in, allows developers to post a note, coupon, etc, to their website which users can drag to their desktop.