And so a number of companies have developed what they believe are better approaches. MusicGenome uses a similar process. The company's music recommendation engine is on trial at kiosks in Tower Records stores in Israel, where users can print out discount coupons to purchase their recommendations. And then it instantly provides a list of recommendations. Based on the idea that musical preferences are not necessarily confined to categories, MusicGenome's system might try to persuade you to deviate from your usual listening habits by including Beethoven's Moonlight Sonata, even though you only heard samples of rock songs.
Genre is just one, important, parameter.
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