CVI helps clients align their people and processes to the needs of customers, clarify their customer value proposition, and deliver superior performance on the factors customers use to choose among competing suppliers. The Customer-Value Perspective on Business Success CVI s services help clients develop strategies for enhancing the value of their products to their customers. Customers look for value , a combination of quality, features, and price that makes products from some vendors more attractive than others.
Powerful techniques are available that help companies deliver high value.
Most managers support customer value as a goal. Those who have actually made a commitment to value are the ones who have realized superior growth and profitability. CVI s goal is to move customer value from a slogan to a science. These strategies help companies attract and retain target customers. They lead to improved growth, profitability, and shareholder value.