Buckley admits that initial response from show producers was not positive. But it has turned out to be an opportunity for them, because we came up with ideas they perhaps hadn't thought of or didn't have the resources to attempt that they can partner in. Public facility managers are more inclined to enter into joint ventures with show producers, according to Fisher at NACS, and some are actively seeking partners. Privately owned facility managers are more aggressive in launching their own shows and seem more willing to take risks. Although he has no problem with joint ventures, Fisher doesn't think facility managers should produce their own shows.
Many facility managers agree.
But with success stories like Buckley's, more will be tempted to explore possibilities. Whether the forces of change come together and cause a quick turnabout, or convention centers slowly continue to evolve, change is inevitable. The facilities that keep up with technology, service options and profits, while still realizing their larger roles within their communities, may be ahead of the game. Time will tell. Copyright 1994 by EXPO Magazine.