The ageing of the global population is one of the biggest challenges facing the world in the next century. It is also potentially a great opportunity.
Older people have a lot to contribute.
Older people are often viewed as a homogeneous group from mainly industrialised countries, who no longer contribute to their families and societies, and may even be a burden. The truth could not be more different. The majority of older people prove these notions wrong every day, and it is an example that has inspired the WHO to focus on ageing. There is much the individual can do to remain active and healthy in later life. Policies that reduce social inequalities and poverty are essential to complement individual efforts towards Active Ageing.