Bringing in a new perspective challenges you and lets you see if what you're thinking or doing is right. If you close yourself off from new ideas, you'll find yourself at the end of the road and that you didn't take advantage of opportunities. I've always enjoyed seeing and developing opportunities, and I love working with people. Media research must be creative in terms of understanding customer problems, identifying opportunities and finding advertising solutions. Research has changed and is playing at all levels in organizations.
Media research is no longer a desk job and crunching numbers.
You must take the numbers and interpret what they mean in the market, how they can be used strategically by companies to identify opportunities. It's a growing, exciting field . But the excitement isn't in sitting behind a desk. It's going out and applying the information.