Students compare advertising strategies with sample ads and analyze additional advertisements using the student handout. About This Lesson Key Concepts Objectives advertising techniques Students will identify advertising techniques. Students will describe how advertising techniques influence people to use alcohol and other drugs. Teaching Steps 1. Students identify purchases.
Groups discuss changes.
Discuss advertising strategies. Reflect, summarize and discuss. Have masking tape. If possible, try to include at least one advertisement for each of the twelve advertising strategies listed on the Advertising Strategies transparency. Insert ads into transparent sheet protectors for student use.