Since the industrial revolution happened first in Protestant Europe, a northern white male power structure runs society. They've brainwashed everybody into believing in their superiority. If true, this conventional wisdom should also apply to men. So, something else must be going on. Sure, there are blonde male movie stars.
Filmmakers profit by pandering to the public's desires to see darker men and fairer women.
For the last 15 years, I've been carefully tracking nude scenes in big budget movies. Well, with enough beige lighting, body makeup, and general movie magic, Rosie and Woody both came out butterscotch colored. This pattern is not restricted to North America. Bizarre as it may seem, brunette Hispanic actresses like Perez, Jennifer Lopez, and Salma Hayek might have a better chance of making it big in Hollywood than in blonde-bedazzled Latin America. Soap operas and variety shows on Televisa and Univision, the main Mexican-American networks, feature wall to wall blonde babes.