In each of these instances, new media proved to be complement, not a substitution for the mail. A recent Louis Harris survey confirms Shimko's assertions. Louis Rossetto, editor and publisher of Wired Magazine, summed up the staying power of the mail best. Paper is high resolution. It's portable, it's interactive, in the way it gives you the ability to determine the pace, to go backward and forward.
Paper is still the best way of delivering high-thought content.
Mail has Advantages There are many reasons why the mailing industry will remain strong and vibrant well into the 21st Century. Those reasons are the attributes of the mail as a unique and personalized media. Mail is Universal. Mail is Addressable. Mail is Familiar.