Of course, there is always temptation. With such a demand for something quick and satisfying, it only stands to reason that quick-service restaurants are expanding their morning offerings of temptation on the go. It is expected to reintroduce its cinnamon bun, which was first launched for a 1996 promotion. A lot of people are going back to the regular stuff. Cinnamon rolls are not alone in their role as tempter.
Muffins continue to be one of the more popular breakfast breads among people on the move.
Calif. Epstein operates four Northern California muffin shops, as well as a nationwide mail-order business, turning out 4,000 to 5,000 muffins a day. The demand for satisfying baked goods, however, doesn't mean the market for lower-fat choices is on the wane. Bakers say making a low-fat muffin that tastes as good as its fatty counterpart presents quite a challenge. You can only convince yourself to eat healthy for so long. If it's really, good, they'll keep buying it.