Many business analysts are convinced he can do it. By then, Samuel Adams was available in six-packs throughout New England. It was real basic. People heard about the beer and asked for it. In 1988, he opened his own brewery in Boston, where he has since turned out one or two new products every year.
Professional voices are expensive.
There are also rules, royalties, and lots of paperwork. Also, nobody knows my beer better than I do, and no one has as much passion for the product. Therein lies the key to Koch's success. He really loves making beer and coming up with great products. Starting your own business is probably the best vehicle for personal growth.