Often employers cannot communicate their expectations because they don't know what is expected either. This problem can be solved only by effective planning and communication. Work load is distributed equitably. The perception of inequitable work loads destroys morale and productivity. Good planning, clear job descriptions and effective communication will go a long way toward ensuring equitable work loads in a business.
Employees receive feedback on performance.
Without feedback an employee cannot change or even know that change is required. Feedback does not cost the owner anything, and it is the single most powerful tool available for improving poor performance. Employees are rewarded for good performance. However, if the owner doesn't know what good performance is, there is no way to reward it. Employees are familiar with company policies.