As the case developed, there arose an important issue that turned on the relative efficacy of rumors in influencing different parts of Zeeco's product market. Marketing data show that Zeeco's customers can be divided into eight different categories, not all of which are equally susceptible to negative product information of the type allegedly disseminated by Rhumore. Rhumore would like to establish the less susceptible customers constituted the dominant part of Zeeco's customer base. Zeeco, of course, would like to create the opposite impression.
Pie graphs are a very familiar form of diagram, often used to help compare relative magnitudes.
Of the top two groups, by approximately what percentage does the largest group exceed the next largest. When you have formed an opinion about the leading customer groups and their relative sizes, press the button to continue to the next page of this demonstration. Continue with next page of this demonstration. Goetz Home Page Lawyers' Tools Page General Index Copyright 1996, Chas. J. Goetz.