TV can be a good source of information and literacy skills. Tie books and TV together. Read about whales and dolphins after watching a television special. Or read movie reviews before watching the award shows. Don't make reading a race.
Every child reads at a different pace.
Your child may be a thorough reader, getting into the images the author paints with his or her words. Don't rush your child through a book he is reading for pleasure. Host book talks. Just like adults and their book groups, children like to talk about books they are reading. Read the same book as your child, and meet to discuss each chapter.