You must specifically design your website to rank high in the Search Engines. This involves much more than just including META tags. You can learn more by reading the Optimization tutorial at Web Source. You must use effective sales copy. Your words are the entire foundation of your business.
Most business failures are the result of ineffective copy.
Whether it is your website, sales letters or advertisements, your words play a major role in determining your success. In order to create a steady stream of traffic to your website, give your visitors a reason to visit and continue to visit in the future. You must provide your visitors with fresh content on a continual basis. Content comes in various forms, such as news, articles, tips, horoscopes, weather, etc. Your content should blend in well with the focus of your website and be updated on a regular basis.