I've come to the conclusion however, that most of my best work and most successful projects came as a result of working with other talented people. Collaboration, or Partnering if you will. The biggest grand-opening I ever had for a drycleaning outlet was done in tandem with my late father. The song would never have been written and I'm quite sure that although the new store would have opened at the same time, the clothes would not have been piled up to the ceiling had my father's expertise been ignored. Partnering was totally responsible for those positive outcomes.
Most successful entrepreneurs subscribe to the two heads are better than one theory .
And it works with not only major projects, but in routine everyday tasks. The jobs that we would all love to think we can do better than anybody and because of that very fact, the same thinking that is most often the difference between success and failure. Let me explain the concept in terms of Internet marketing. Most often, I don't look beyond an ineffective heading. If they wouldn't look past your opening hook, show them a bunch of other ads and have them tell you which ones grabbed them.