Color ads can come in on disks but must be in PDF or Quark Xpress 3.31 or higher, with all screen and printer fonts, images and imports. Hubert noted that the Globe newsletter for funeral-home advertisers is called Undertaking Technology. Gabbert said the PDF format used by AdSend presents the fewest production problems of all digital formats. If the originator cannot convert a file into PDF, then the stumbling block must be identified and repaired. Cosimini examined FlightCheck from Markzware Software of Santa Ana, Calif., and Preflight Pro from Extensis Corp. of Portland, Ore., both designed to check whether digital ads will successfully undergo raster-image processing.
People often begin to delete one item after another, trying to find the cause of problems.
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