Publicity is the answer. Great publicity is much less expensive than equivalent advertising, builds credibility in the eyes of consumers, and can put you way ahead of your competition. Key Facts Publicity is the most cost-effective marketing tool there is. Publicity is the only marketing tactic that increases the credibility of your business.
Publicity can turn an ordinary company into a booming business.
The answer is simple - good public relations, and most especially, great press releases. And best of luck with all your online and offline marketing endeavors.