The room, divided by a long table of press kits, features individual work areas cordoned off for the editors. Incidentally, O'Connor sends a letter post-show thanking each exhibitor who provided kits. World of Concrete does not require the more extensive computer technology services common to a CES, but O'Connor says electrical and phone line hookups are available for notebook computers. Refreshments are served and, on most days, there's an exhibitor press conference luncheon. An adjacent press conference room is provided with podium and microphone.
Press conferences run throughout the first three days of the show.
Presenters are permitted to enter the press room to discreetly circulate and invite any editors who may not be aware of the press conference. We especially encourage them to talk to the press. If a product or service is not newsworthy, or if booth staff is limited to two people, we tell them not to plan a press conference. I find just talking to exhibitors, even when it's an experienced company, that they may not realize all the free marketing tools the show offers them. We don't charge for media labels or disks, and exhibitors are always welcome to consult us for advice on their World of Concrete promotion plan.