You can involve customers by a. seeking their opinions and input b. soliciting testimonials c. sending gifts as incentives 5. Customers are most likely to spread the word about your business if a. You have to generate it yourself. Too many entrepreneurs believe that simply providing an excellent product or service is enough to catapult people to their door. Think about a business that you yourself have recommended and consider what aspects inspired this endorsement.
People tend to share their disappointment rather than their satisfaction.
Your customers are no different. When customers comes to you with a complaint, do what you can to send them away happy. Negative feelings occur in a heartbeat, but can linger for years if you do not deal with them immediately. Let your customers know that they can bring their complaints to you. Some manufacturers invite customers to participate on a product review panel.