What's more, the entire 15-minute procedure can be performed in front of gawking spectators, though only if you allow them that thrill.
Patients preferring privacy can pull the blinds closed.
The brainstorm of a Leesburg, Va., ophthalmologist, the Visual Freedom Center is the nation's first laser surgery center in a shopping mall. It's a simple concept. We're trying to appeal to a mass market. However unusual, sociologists and economists who study culture and shopping malls say it makes good sense. People want to watch other people, and they want to do more than just shop.