Our recent ETV on-line ventures are also prime examples of niche programming that will continue to justify the cause of the public broadcaster. We compete for quality and we believe that good quality productions will in some cases translate into higher audience share. Let me quote some interesting points from a recent survey on public service broadcasting around the world. Pui-hing CHU stated that a public broadcasting service can maintain its viability through making itself not easily dispensable. Public service broadcasters are just as relevant today- and probably in fact they are more relevant than ever before.
Public broadcasters are therefore pace-setters.
They set the tone for broadcasting. They enrich the cultural landscape. It is definitely with this in mind that RTHK started to push for an appreciation index survey since 1991. Hopefully our continual effort will result in the AI being regarded as an important measurement of production quality. As a way of opening our door to more talent and production style, we have also started an experiment to commission television drama and documentaries from independent producers.