A Few Quick and Incomplete Observations by Kevin Williams 1. Seen from this perspective, information refers not to the message content but to all possible messages that could be transmitted.
Information is synonymous with the uncertainty of events within a situation.
An event is, then, the potential for information, and information is a measure of one's freedom of choice. Like the genetic code, it is what it is, it does what it does. This model has given us telephones, anti-missile missiles and plays some part in the understanding of all technological systems. Thus, we must have an understanding of this hypothesis if we are to teach and construct media, but it is only related to meaning if we reduce human experience to a functional and mechanistic model. This thesis, which runs contrary to accepted opinion, states that the loss of meaning is directly linked to the dissolving and dissuasive action of information, the media and the mass media.