What's most important is what's intangible, not what's tangible. Assets that used to be the barriers to entry are now the barriers to exit, they are the albatrosses which used to protect them. The rules are changing. We're an accounting firm. There aren't standards of measurement.
Pricing is like moving from a fixed rate, single currency world to a floating multi-currency world.
Culture, of the extraprise is a value. The biggest issue is talent. We used to think we had to recruit, attract and retain. Now recruit, remember and reattach. The challenge is how to operationalize in the new rules.