Judging from the reaction, it was a successful encounter for both the executives and the faculty. As time goes on, the issue will take on further importance.
Industry has many reasons for concluding alliances with academia.
But benefits of a relationship don't just accrue to industry. The spectrum of alliances is represented by five different types ranging from the unrestricted gift, through a research and development partnership, to a research contract. The most successful alliances share matched expectations, clearly defined goals, clear benefits to both partners and expertise on both sides interpersonally, professionally and communicatively. Mr. Norton and Dr. Gheuens, in addition to being experienced industry executives, provided a valuable and enlightened perspective on opportunities for fruitful and mutually beneficial interactions between academia and the pharmaceutical industry. Janssen Pharmaceutica, Inc. was founded in 1953 in Beerse, Belgium.