But as an investor you're on the other side of that transaction. If you look at the other stuff Nuveen is selling right now, it's the stuff that looks real good in the rear view mirror. Maybe, but I can tell you the decision wasn't arrived at that way. And they're giving the customers what they want. The typical customer has always made the same error, which is not appreciating the longer-term ebbs and flows of different investments.
People focus on historical returns.
Yeah, and at Morningstar we play some part in that. We'll rate funds, and if their numbers are good, we'll give them five stars. In fact, I just saw something today where a fund company is comparing their managers to Einstein, Louis Pasteur, and someone else. It's good marketing. But from an investment standpoint, it's not responsible to compare Dan Fuss to Einstein.