Now hold that thought while I tell you why money is really, really weird stuff. Lewis Lapham Money is one of the strangest things in our lives, but we're not aware of that because it's so common. Usually, the more common something is, the more standard its purpose is. Cars are everywhere, and we all know they're for getting from one place to another. Air is everywhere, and we all agree it's for breathing.
Money is the universal generic substance.
It can be how you keep score, or lord it over your neighbors, or make yourself envious of people you've never met. It can be a security blanket to calm your fears, or an abstract object of desperate desire for no apparent reason at all. It should be invested in equipment or marketing or training or anything else to improve one's business. Unfortunately, if Fred sat down with a calculator and analyzed his true spending patterns compared to those of other, more financially successful IPs, he might discover that, in spite of his theories, he's actually investing very little in his business. We all lie to ourselves sometimes.