On the other side of the great technology canyon, you'll find pioneers like Amazon. They, too, have big challenges. First, Amazon must escape the commodity-pricing pressure zone brought on by the very medium, the Web, that made Amazon possible. Details and execution. That's always the hard stuff.
Problem is, no rule book exists.
So the bravest make calculated guesses and charge like hell into the fog of war. Even the smartest make wrong turns. Already, Amazon's CEO, Jeff Bezos, may have made his first big goof. Given the earlier momentum of Amazon's stock, it's possible Bezos dreamed of hitting that mark. Indeed, he almost got there.