Internet News Internet Investing Internet Technology Windows Internet Tech. Analysis on Tuesday, updates on Friday. As click-throughs hover below 1 percent and Internet marketers debate the branding effect of banners, research by AdRelevance has learned that the majority of all online ads and impressions are geared toward branding.
Online advertising is no longer just about click-through.
A survey by Intelliquest also found e-mail marketing may play a big role this year. Copyright 2001 INT Media Group, Incorporated All Rights Reserved.