Consumers Rule Remember, the greater percentage of consumers haven't yet caught up with the technology that online ads like to use. Only about 12 percent have broadband access, and all the fancy graphics and audio in the world don't mean much if users can't see it or hear it fast enough. It is really the computer users who will dictate the rate of growth of online advertising. So, one quarter of one year does not an industry make or break. Even if this becomes a long, cold winter for online advertising, stay tuned and have a little faith.
Online advertising is an idea whose time is coming.
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