Even the dictionary describes an entrepreneur as one who assumes business risks. However, like all prudent businesspeople, entrepreneurs know that taking high risks is a gamble.
Entrepreneurs are neither high nor low risk takers.
They prefer situations in which they can influence the outcome, and they like challenges if they believe the odds are in their favor. They seldom act until they have assessed all the risks associated with an endeavor, and they have an innate ability to make sense out of complexity. These are traits that carry them on to success where others fail. Many people believe that entrepreneurs possess innate, genetic talents. The recent proliferation of college and university courses on the subject supports this point.