On this page SWYM talks with Ciaran Quinn of the business development firm VEO, Ltd. about how e-commerce in Europe is reinventing itself. Put SWYM to work for you. An interview with Ciaran Quinn , co-founder of VEO, Ltd .
National boundaries are extremely strong as far as retail business is concerned.
Germans do business with German companies, French with French companies, etc. The major mistake that US executives make is not understanding enough about Europe as they try to attack the markets here. Learn about your markets, and you will be far better suited to meet their needs. Don't learn, and you will simply be guessing. As simple as this sounds, we have seen a number of US executives attempt to conquer Europe without spending the time to understand the very basics of the business environments here.