We have made a number of efforts on those fronts - although there is still a lot more to do. Also, change takes time. After several years of effort we are seeing very distinct changes in attitudes and level of interest among landowners and farmers. But this did not happen overnight. It has taken years, with ongoing and repeated efforts.
Farmers are busy.
Most of the research also doesn't engage farmers. I think these types of pilot projects are excellent. Interesting, and I look forward to reading your paper. This industry will clearly collapse in time. Yes in the short term voodoo economics prevails.