The prime marketing medium for many small businesses is print. It's better to run smaller ads more frequently than larger ads infrequently. You want to build awareness and recognition through repetition. Consider using the pulling power of classified ads in conjunction with your display ads to cross-promote your products and services. For example, a computer store could promote a special sale in a display ad and under the computer category listing in the classifieds.
People are always on the lookout for new or unusual gift ideas.
Be sure to promote the fact that you offer gift certificates by adding a line in your display ads, on your brochures, and on in-store signage. Make sure your banners and signs are professional looking. Today there are a number of affordable, quick turnaround sign companies available to help you design and print your banners and signs. These forms are an inexpensive way to promote a special sale, reiterate your guarantee policy, introduce new products or services to current and potential customers. Order forms and invoices also present a great opportunity to thank old and new customers for their business.