This discussion indicates some of the specific ways these techniques are used to advertise tobacco products. Tobacco ads that show several people having fun smoking demonstrate this approach. Advertisers hope that people will buy their products to avoid feeling left out.
Product comes with coupons that can be redeemed for merchandise.
Promotional coupons may become worthless, however, if Congress approves the settlement negotiated between the tobacco industry and the federal government. Buyers may think they will experience these scenic vistas by purchasing this product. The Marlboro Country ads were the epitome of this strategy. Ironically, the model who portrayed the Marlboro Man in those ads died from smoking-induced lung cancer. People might assume that laughter, good times and the products all go together.