We know radio can offer the audio. And it can now, with the Internet, offer the video. It can offer the sampling, it can offer the surveys, it can offer the premiums and price-offs. You can offer all of the elements that every advertising agency and every marketer in the U.S. is looking for. And radio has got to wake up.
Radio is fabulous with sound design.
Still, unfortunately, we've got to use our eyes, because it's a graphic world as well as a sound world. And if that scares people, then very simply go find the people that do it. Our staff comes from every medium. From print, from radio, from television, from cable, from interactive. We've built up an eclectic, intermedia-discipline staff.