That's Dr. Seuss. It's supposed to be wholesome. And then we get this. The trailer depicted, among other things, Cage and Leoni parading around the bedroom in their underwear, the couple nuzzling suggestively in bed, and Cage gawking open-mouthed at an obviously nude Leoni in the shower. Their father was not amused, and some parents of even younger children were apoplectic.
Parents are upset about the trailers for a couple of reasons.
In other instances, the concern is the content itself. Theater incidents such as Cordoba's are hardly isolated. In September, the Federal Trade Commission released a 104-page report on the marketing of entertainment products to minors. Ultimately, theater chains make the call on which trailers will precede which full-length features. But plenty of pressure is applied by movie studios, which generally request that certain trailers and features be paired.