Ask for Their Help . Spreading the word about chiropractic is a big job. Create referral or Raisin' Packets and always have your referral material ready to hand deliver to anyone who is interested. Remember, if you have to scramble around at the last minute to assemble these things, your office will appear unprepared and disorganized. You will block your capacity for self-promotion and sabotage your own attempts to expand your practice patient volume.
Preparedness is the name of the game with referrals.
As we talked about in last month's article on Proactive Referral Strategies , there is a 10-1 return ratio that you can expect from your Raisin' Packets. In other words, for every 10 pre-prepared packets that you successfully hand out, you can expect to earn one new patient . Chiropractors are continually amazed at how these marketing statistics hold true. Don't hesitate to test the waters. Prepare yourself today and expect referrals, referrals, and more referrals tomorrow.