Today's readers and viewers are bombarded with television, movies, radio, books, magazines- entertainment in an abundance which existed in no previous age. This jaded audience demands only the best. There are more people writing than ever before. The competition is fierce. You stories need to be the best they can be if you want to see them published.
Effective fiction needs more than style and imagination.
Stories need a solid structural foundation. The bricks and mortar are the elements of problem, characterization, setting, and plot. The storyteller needs to learn how in build a strong and level foundation. Writers applying story craft have only two choices. They can write, and then revise their prose by analyzing what's right or wrong with it.