People are more focused about the use of the Internet. Rates need to be competitive to continue to fuel the growth of the Internet. In fact, deep-pocketed advertisers such as IBM can drive tough bargains and gain deep discounts from Web sites, as they do with other mediums. We are very happy with the schedule and value that we are receiving for our investments. Advertisers say they are demanding lower prices partly because it is tough to measure the online ads' effectiveness.
People are more focused about the use of the Internet.
Even as the average price of banner ads is moving south, some Web sites still command premium prices. But less-attractive sites are seeing their values drop as advertisers chase the top ones. And newer sites, desperate to show potential investors any revenue, are cutting deals, sometimes even giving away space. The haves are able to maintain and increase their value, and the have-nots are taking less than they're worth. That is true even within a site.