This is a hands-on course that relies on assigned readings, lectures, case studies, and discussions to teach concepts and processes of strategic marketing as opposed to tactical steps. Working in teams, you have an opportunity to apply what you learn by conducting a strategic market analysis of real-world enterprises. By the end of the course, you should be able to identify opportunities for competitive advantage and the key marketing elements that lead to meeting customers' needs and organizational objectives.
Enrollment is limited.
Essentials of Marketing X460.1 or consent of instructor. He has 15 years of corporate marketing experience with Fortune 500 companies and advertising agencies. He was formerly director of marketing and sales for the Technology Products Group of Dataquest, a market research firm. Previously he held positions as vice president of sales for PowerUp Software Corporation and marketing manager for Qume Corporation. He has more than 21 years of experience in marketing and sales management.