The Communication Plan Strategic planning can be a tremendous communication and marketing campaign, don't miss the opportunity. When you tell people you're going to do something, having a communication plan or commitment in writing will force you to carry through with your efforts and you will have given others the opportunity to provide you with input. Assures that you will take advantage of all opportunities, including on-going implementation. Helps keep communication focused.
Helps prevent unwanted surprises.
Have a creative person develop a look for all your strategic-planning documents and printed material. Build in community involvement. Use the plan to your advantage. Segment the community into separate, manageable parts. Organize a steering committee where membership allows and encourages discussion.