Their careful attempts to guard against making stereotypes while providing some typical demographic profiles more than makes up for their reliance on terms that we are all too familiar with, including Veterans, Baby Boomers, Gen Xers and Nexters. What other generations think of them Principles for recruiting and orienting An average Day in the Life Guidelines for developing careers Common myths Because Generations appreciates that most people's lives consist of work and non-work, their analyses are particularly relevant. So, whether you're mission in life is to supply or to demand, this text will add value. It is worthwhile if you need to make a prediction about or understand the individuals, organizations or social institutions of our society. Generations provides insight into the heart and personality of your colleagues and teammates, your clients, your business partners and yourself.
Generations does however suffer from some flaws.
First, you can quickly detect an American bias. For example the authors did not address the different demographic segments in other areas of the World that have seen more drastic inter-generational schisms and considerably more growth. Second, the parallel structure of the book's core is terrific for comparison purposes across chapters but often makes you feel like you're reading a textbook. Finally, the authors, no doubt recognizing how static their structure, realigned some of the information in a question and answer format. This might have been their attempt to make much of the information more palatable for popular business journals.