The Diversity Committee organized a jobs fair in cooperation with the SEC, distributed a resource guide to member-firms, and presented the business case for diversity at SIA conferences. Our dedication to this principle is perhaps best demonstrated in our efforts to educate investors. We created new brochures to help them learn about online investing and margin accounts. These and many other efforts by firms and SIA are helping to maintain a positive attitude among investors to the industry and their brokers, as SIA's sixth annual investor survey shows. This is consistent with findings over the past six years of research.
Investors generally have a favorable view of the securities industry.
This has been the case since our research began. Three concerns, however, persist. First, investors continue to tell us that they need to learn more about investing and the market in general. In each of these areas, the solution lies in investor education. We can give investors the knowledge they need to better understand investing and the markets, and we can give them the facts they need to clear up misconceptions about the industry.