Lots of people going around with lots of different blue prints of how to 'save the Earth' won't work with the environmentalism idealogy. This is a bit like saying that, because we have a global economy, we cannot permit private enterprise, but must have central planning. Just as central planning actually destroys economies, it destroys environments. This is why capitalism is seen as 'rape' of the earth. The betterment of Man is civilization's compass.
Man comes second.
Or not at all. I agree that we should define our terms. Aaron Wildavsky wrote that the term pollution is culturally defined, and originally referred to the spiritual pollution of men from coming into contact with women. The same reasons why that won't work is why Free-market environmentalism will only end up destroying the free market. Not for you or your neighbor, but for the dolphins and the whooping cranes.