Don't give up. I realized a long time ago that entrepreneurs fall and rise up every time they lose a venture, but they just keep getting up. The same is true for weight loss. You can do it. Repeat this to yourself.
Many people post affirmations around their homes or offices as constant reminders.
One dieter even programmed her computer screen to keep her on the right track. Their determination can make you feel like you can succeed too. Envision your svelte self. When I felt like I couldn't do this one more minute, I slipped in a motivational tape. Find new measures of success.