Numerous guides on PYO marketing have been developed. This publication also contains a list of Extension Service publications from each state related to PYO farming. They provide prompt and individual attention and instructions on how to harvest, handle, and use berries. Farms are easy to find, neat, and well-kept. Parking is adequate to handle even the largest crowds.
Plantings are well-managed and fruit quality is high.
PYO operators must provide a pleasant experience and high quality berries at a reasonable price to compete with local stores. Cultivar selection is critical. Customers want large berries with good appearance and flavor that are easy to pick. Extremely late varieties may not be preferred in some regions if they ripen after the school year starts and customer numbers decline. Cultivars that are reliable producers may be preferred over less consistent cultivars with higher yield potentials.