Click on image for larger view. The Audubon Society reports that each year millions of birds are killed when they become confused by bright lights and fly into buildings and other structures. In addition to wasting energy, there is also concern that the beacon could pose a hazard to low-flying aircraft by causing unwanted glare. According to Bazeli, the beacon is quite energy efficient. The company has already hired lighting and aviation consultants to redesign the beacon, he says.
Plans call for added baffles and shields to minimize light trespass into surrounding skyscrapers.
Moreover, the firm will also participate in the city's Lights Out for Birds program by turning off the beacon during the peak migration season. Bazeli admits that its purpose is purely decorative. It marks the return of a Chicago icon. It's part of our architectural heritage. Our beacon is just one light among many in the city.