We'd mentioned that writers can't edit their own work. Suddenly, the picture drastically shifts. If you do a 2000-copy print run for book 1, well, you're starting with higher debt. That'll cut your sales, and increase the odds of a book not selling. Well, sorry, creating works is great.
Publishing is business, which means work.
But let's get back to our lesson on cash flow. But in actual operations, you'll find that cash flow dominates your economic decisions. Without cash flow, you can't attend Cons. You can't print new books while interest is still hot. You can't do effective marketing.