We will get to a place where the multitudes of digital distribution sites will have access to major label catalog because the labels will need that reach to achieve critical mass. It appears that some of the major record companies are now getting involved with the space in big ways. The advent of the Internet as a medium for marketing and promoting Music creates significant opportunities for exposure of artists at all levels of recognition. However, the cream always rises to the top. It's hard to fathom that creative independent artists won't be able to use the Internet and new technologies to attract the attention of the major companies.
More consumers have to be made aware that music is capable of purchase through digital download.
If that awareness is heightened, consumers will see the ease, flexibility and fun of obtaining music through this method. Educating the buyer has to be the immediate goal. Every time I turn on the radio, it seems that there are more dot-com ads than bricks and mortar ads. There's a slight saturation risk in dot com-dom, but I think the real Danger is that the business plan of many of these companies involves spending money they will never recoup in order to create awareness. There's no joy in creating awareness for a company that won't be round in two years.