Carefully Research before You go to Trade Shows. Too often, the shows do not attract decision-makers, or are so huge that the displays get lost in the crowd. Emphasise Local Marketing. Don't Overlook Your Local Newspaper. Working for you and your community, your local paper can be one of your most powerful tools.
Marketing is a results game.
Inquiries should be measured, of course, but also give some thought to classifying the nature of these inquiries into, for example, general enquiries, enquiries about a specific type of local attraction or company, negotiating specifics, etc.