Nonprofits use pricing to achieve social goals. Government agencies use price to recoup some or all of their operating costs while delivering needed services. Charities and other nongovernment organizations use pricing to cover their costs where possible and to raise money for their activities. To be effective, pricing must be coordinated with other elements of external marketing strategy. B. Pricing and Product Management 1.
Pricing can vary throughout the stages of the product life cycle.
It is necessary to manage pricing across your entire product line. C. Pricing and Value-Chain Management 1. When you market through wholesalers and retailers, each reprices your product to reflect its own goals. You can't control the pricing decisions made by these channel members. What you pay your suppliers also has to be factored into your pricing decision.