Although a number of articles are available to read for free, the best results are obtained with full access to the Electronic Commerce Research Room, which is included with a subscription to Wilson's highly lauded e-mail newsletter Web Commerce Today, published monthly since 1997. Today targets business owners and operators who sell products directly on the Web, and those who develop e-commerce sites. It offers readers how-to guides, tips on making smart decisions, and ways to avoid costly mistakes. In a nutshell, it tells readers what's working online and gives them the information tools to do it. A section on store design, for example, lists pointers to articles on clarity and ease of navigation, shopper privacy, return and exchange policies.
Reviews of books related to electronic commerce are also a feature in the editorial mix.
Today readers receive a companion newsletter called Web Commerce Today Links, a round-up of timely pointers to stories on electronic commerce from sources as diverse as CIO WebBusiness, The Industry Standard and Forbes to professional trade publications like The Internet Lawyer. Web merchants sweat bullets to get their new stores online. We help Web merchants over the information hurdle with practical, how-to information on the latest trends on planning, designing, managing and marketing their business online delivered in a manageable news product. Here Positioning Answers from search engine reps, The Essential Guide Great Copy Download our FREE Guide to Killer Copywriting for the Web Monitoring STOP losing money, know when your site goes down. Back issues available online.