Indeed, there are many options available to those involved in the advertising and marketing of mediation, given the high rates of literacy and Ukraine's relatively well developed access to technology. This will be especially important in generating a client base for mediation services. With regard to generating a cadre of individuals from which mediators can be recruited, Ukraine's human resources also make this a manageable challenge. Thus far, there has been a very positive reception of the concepts of mediation at universities and law schools where courses and lectures have been offered as well as in the commercial enterprises where the DRMG has done consulting. These make for fertile ground for the recruitment of quality mediators.
Financial resources present more of a challenge.
The UMG seems to be spending the money they receive wisely and are accomplishing a lot for the relatively small investment made by donors. Not only does this seem inevitable, it is even expected. Certainly this will make it possible for individual mediators to sustain themselves -at present, individuals can get permission from the government to set up as a small business but those individuals often do not have the resources to do the accompanying advertising, marketing, and educational outreach that is necessary to keep them afloat. As for the mediation groups, a change in the legislation will impact their ability to sustain themselves by charging clients and selling training and other services. There are several program design factors which contribute to the potential success of the mediation program in Ukraine, the most important of which is probably the strength of the local partner and its commitment to the idea of making a mediation system work.