Attach a weight to the other end and hang it outside your building. If the reception quality deteriorates progressively while you are listening to a broadcast, frequency or walt for a while. Reception can be poor inside a ferro-concrete apartment block, hotel etc. Listen beside a window or turn the radio to left and right to find the best orientation. Don't place the radio near a TV set, fluorscent light, refrigeator, computer etc.while listening.
Reception is liable to disruption by interference during daylight hours.
Listen in the evening or at night if possible.