More important in this context, light determines how we see things. Blue light is associated with cold and ice, green light is associated with mystery and nature and so on. With light you will be noticed. With light you can create different atmospheres. With light you can create the right ambience to present your product in.
Movement is what draws our attention.
When you see something moving from the corner of your eye you're bound to move your head and look at it. Put the spotlight on something and people can't resist looking. With moving light you can draw people's attention and direct their view. Light and Multimedia Multimedia is a word that seems to be on every ones agenda these days. The word refers to the combination of different kinds of media, for example sound, video, animation, text and music.