LYNX then prepares a profile on each of the companies targeted for market research. These profiles include evaluations of changes the companies are known to be planning as well as external factors that could influence future operations for the target companies. The final target company list and profiles are then reviewed with the client. LYNX then conducts secondary research on the companies and interviews them by telephone or in depth by direct visits as appropriate. At the conclusion of the market interviews, LYNX then analyzes the company data and performs an analysis of the service applications in order to develop discriminating factors that identify the most promising applications, industries and companies for possible marketing efforts by the client.
LYNX actively tracks the international telecom arena, which is marked by increasing complexity.
Tracking the myriad joint ventures, alliances, new players and changing markets is a formidable undertaking for telecom users and carriers alike. However, tracking the world telecom environment is LYNX's business and specialty. LYNX analysts have at their disposal the most comprehensive information base available on international carriers, IVANs, resellers, regulatory environments, tariffs and market trends. LYNX professional staff have a wide array of experience in a variety of market research techniques, including focus groups, in-person and telephone interviewing, and questionnaires by mail. Client-specific research is tailored to meet a client's planning objectives.