Dependability falls into the same category as quality in my mind. With out having dependability and the dependability of having excellent quality, what do you have as a business owner. Quality checks need to made and evaluated every step of the way. Is the service the best it can be. These things all need to be evaluated and maintained.
Pricing is very important.
Of course to give good quality, you will have to spend a little money and charge enough to make a profit. As I am learning pricing is a difficult thing to figure. One just does not just pick a price and stick it to a product. There is almost a science to deciding what to charge. There is the figure for labor, the products to make the final item, overhead, taxes, electricity and everything else under the sun.