Seeks to link retailing, agency, and wholesaling management under the consumer unit channels and to demonstrate the necessity of channel integration. Formulation of comprehensive, integrated marketing strategies for retail firms in contemporary environments. Exposes the student to concepts, activities, and analysis pertaining to sales and the management of the sales force. This course focuses on those marketing activities involved in the marketing of products and services to organizations that use products and services in the production of consumer or industrial goods and services. Advanced concepts in purchasing and materials management.
Emphasis is on recent research and current practice to achieve strategic sourcing objectives.
Examines marketing research as an information-providing activity for the purpose of management decision making. Provides experience in designing and conducting actual marketing research studies. Familiarizes students with the scope and complexity of the marketing executives product and pricing management problem. Examination of marketing in the service industries with particular emphasis on the unique aspect of services marketing, the service marketing mix, and the implementation of service strategies. Various topics taught by different instructors each semester.