It helps you set and take small steps on the way to your bigger goals. C ampaigns can be thought of as a journey. Plans guide you through the route ahead in a dynamic and changing world. They also set out some of the obstacles we might face and how to overcome them. Knowing exactly what you want makes it easier to get it.
Planning reduces the chances of a nasty surprise as the campaign develops.
You'll avoid the disappointment of working on something you can't win. If you don't plan you can waste time or money on the wrong things. You can be sure you are trying to influence the right people in the right way at the right time. Planning Stages Identify the problem. Map the context in whichyour campaign will run.