Credit, three hours. This course is a study of concepts and practices underlying consumers' decision-making processes as they apply to the purchases of consumer goods. The course considers the viewpoints of both the consumer and the marketing manager. Credit, three hours. This course provides an overview of the principles of public relations and practices in developing public relations projects for industry and institutions.
Equal emphasis is given to internal and external programs.
Credit, three hours. This course examines principles and practices of organizing, operating, and managing retail establishments, with emphasis on planning, control, pricing, distribution, promotion of merchandise, retail inventory methods, and other relevant topics. Credit, three hours. Credit, three hours. Credit, three hours.