Another tactic was to support the MS channel through working with online resellers to promote sales of FrontPage 98. Results to Date Preliminary results are very promising. We generated over 1.2 million registered trial users. We also sold more copies of FrontPage 98 in one month than we ever sold in FrontPage 1.1. An even more impressive fact is that we sold more product online in the first six weeks of availability than we sold over the six month period FrontPage 1.1 was available online and on store shelves combined.
International results are equally encouraging.
We recognize that other variables, such as the growth of the Internet, contributed to the increased demand for FrontPage and other Web publishing tools. However, learning from the previous campaign highlighted an opportunity that we acted upon aggressively. In short, smart up-front planning will usually result in performance gains. Back-end learning also revealed valuable target audience information. This data later contributed to our large international online presence.