Clicks Number of times people clicked on your banner and were transfered to your site. The scale of the graphs is different for the summary and for each ad in a package. If you have more than one ad in a package, then there will also be a summary report which reports the cumulative Inserts, Ads-Served, and Clicks for all advertisements in a package. If you have more than one package, there will be a summary for each package. The report columns have the same meaning in the summaries as they do in the individual reports.
Every transaction is logged by the server as it happens.
We do not use WebCounters to track the usage of our ads or pages since they can get overloaded during busy periods. WebCounter TM Copyright 1996 Net Digits. All Rights Reserved.