A true logo is not just a pretty design, it has hidden messages that attract a unique customer. The messages are specifically designed through color, shape and intensity. I cannot afford a true logo for my business, or I do not understand what it takes to market my business. This can be harmful to creating an image for your Website that is professional. A professional image indicates Website integrity, which is so important for development of customer trust.
People purchase based on internally stored cultural and learned information and cues.
In marketing this information becomes the basis for a well planned marketing strategy. The following gives just a touch of what is used to develop a true logo. Shapes and colors have subjective meanings to everyone. Each person has a specific reaction to them based on personal experiences. We are not concerned with these individual reactions.