America Online came in last at No. 12. Think e-commerce . Next year will be the year we see electronic commerce on the Internet become a major factor. Pay particular attention to industries such as travel, retail and information services. Develop a strategy to get your business doing e-commerce on the Internet now.
Flexibility is the key to success with technology .
The field is changing so rapidly with so many different players that it is normal to have frustrations over things that don't work. Remain flexible and be willing to call tech support and have friends help you. You have to keep trying to get it right and realize that it sometimes takes a lot of time to make the technology do what you need it to do. These key principles will help as you grow your business in 1998. Remember to focus on customer needs now and in the future and use technology to leverage your ability.