Thomas E. Barry, Ron L. Peterson, W. Bradford Todd. Relating the brand use profile of coupon redeemers to brand and coupon characteristics. Scott A. Neslin, Darral G. Clarke. Correlates of rebate proneness. Robert L. Steiner.
Implied superiority claims.
Robert G. Wyckham. Science, superstition, and consumer research. Telescoping and memory's other tricks. William A. Cook. Using attention and intention to predict at-home program choice.