Program underwriting can be for acquired series like The NewsHour with Jim Lehrer, for prime-time or daypart packages of related series or for local productions such as Outdoor Nevada. Our programs are underwritten by organizations that have a desire to enhance their image by associating with quality programming. Leading corporations, businesses and foundations provide the basis for our financial support. Channel 10 will not exceed four underwriters per program. In cases where exclusivity is desired, the underwriter will assume an additional cost.
Many series run year-round.
Most are 13 weeks or more. To underwrite a year-long series for less than a year is slightly more expensive. The quoted price is generally based on Channel 10's cost to acquire, transmit, or to produce the series. Other options are negotiable. Both on-going and shorter series can be underwritten at any time.