As a nonprofit organization, you qualify for that rate, which will usually be less than any other. There are 14 lines to an inch. An ad that is 2 col. Most newspapers will discount ads that are repeated within a specified period of time. Many magazines and radio stations offer frequency discounts, based on the number of ads or spots purchased per week or per month.
Radio is a bit more complicated, because it is formatted to appeal to different types of audiences.
There are numerous variations of these formats, all of which can be discussed in depth with your media representative. Because there are so many different nuances to radio, it is important to find a sales representative with whom you feel comfortable and on whom you can depend to provide honest answers to your questions. This media buy can usually be very economical in providing additional exposure at a lower cost. Although cable TV is considerably less expensive than broadcast TV, be aware that the reason lies in the fact that more people usually view a broadcast TV program as compared to a cable program. It is also important to note that most markets are not large enough to be able to provide specific program viewership statistics for cable programs.