Sometimes the digital symbols refer only to other symbols, what Baudrillard called simulacra, simulations of simulations, copies with no originals. All those simulations are umbrellas, and all those simulations are rain. Nietzsche saw it coming at the end of the last century. He wasn't talking about the creator of the universe, but about the gods in our heads, the cultural artifacts that we invent. He saw that our sacred canopy had shredded and the rains were pouring down.
Prophets are people who get wet before everybody else and start sneezing.
We try to quarantine them, but reality is a cold it is impossible not to catch. As did speech, writing and printed text, electronic media are transforming what it means to be human, what kinds of gods we are likely to worship. Gods, that was, not God. God is always God, and God is with us, out here in the rain, getting wet. In the digital world, Nietzsche's questions are more urgent than ever.