Take me for example. With a decade of experience, I am a veteran of the commercial Internet world, but big dogs look on me as a pup in the world of business. Your old dog then, might be someone who has walked around the block a few thousand times, but maybe in a different industry. Or, your old dog might be too old to walk the block, but more than ready to show you a trick or two. Teaching new tricks to old dogs means figuring out which breed of old dog you are dealing with.
Lets take a closer look.
The One Trick Wonder Think about the dog that knows that one amazing trick that pleases everyone, but he just can t seem to master anything else. You know the dog. The one who offers his paw to shake with anyone, but no matter how many treats are used, sit, stay, and fetch on command, nothing else is gonna happen. Unfortunately, once the prospective client was open to hearing a proposal, he often wasn t sure what to do and would pitch a proposal that didn t meet the clients needs, his company s business model, or both. In the office, it was no different.