You can also increase your believability by converting general statements into specific descriptions. But a specific description of how fast, how easy and how inexpensive is more believable. Instead, reduce them to specific odd numbers with fractions or decimals. Our clients average 30 percent more sales. Our clients average 27.7 percent more sales.
Most people choose the second statement.
30 percent may be the accurate number. But 27.7 percent is more believable. Specific descriptions also create impact and excitement. They motivate more of your prospects to buy. If the actual results you can produce for your customers or clients sound too good to be true, your prospective customers will assume it's not true.