Dante Alighieri wrote about Lunigiana, and his presence in the area is periodically commemorated by the sightings of his ghost at either the Castle Fosdinovo or Dante's Tower in Mulazzo. The modern continuation of Lunigiana's love for literature materializes annually in Pontremoli as the Bancarella Prize, which is awarded on July 16. It is one of the few international book awards based on public taste over critics' choice. Music is a feature on summer nights in Pontremoli with concerts being held on stage in Piazza della Repubblica, in the cathedral, or in private courtyards. Many of the artists are local talents, but some come from other regions or even from beyond Italy's borders.
Local flavours come alive at the frequent exhibitions and gatherings held during summer months.
Lunigiana's mild climate led to the production of unique wines since the time of Pliny. Grapes with strange names, either indigenous or long since imported, are still harvested and made into the wines that can be sampled along with Lunigiana's gastronomic delights. Herb pies, fried zucchini flowers, pastries, and testaroli are a few of the dishes one shouldn't miss. A good opportunity for a visit is the Festa della Madonna on July 2.