For example, many truckers and pilots were involved in the transport of supplies during natural disasters. These disasters received much public attention. I know that these same people would participate if they only knew of the need. Now they can simply click and see where they can get involved. Think of the trucker with empty space in their truck.
Pilots love to fly.
They would love to have an opportunity to have their skill help someone, if they only knew the need was there. Just think how good this flight would be to help transport some needed cargo. Frequent Flyer Miles can help bring orphans to the U.S. on medical visas, help those wanting to adopt to bring their children home, or assist getting volunteers to mission points. Hopefully we can help the good intentions of word of mouth. Nevertheless, she asked the caller to start all over with the reason for her call.