Well that applies to us to. We have to change. We can't cling to the past in terms of structures and ways of working - however successful they've been. I believe the only appropriate response in times of change is to build trust. In a connected economy people don't just do business on the basis of price.
People do business together because they can rely on each other's word.
That applies to our environmental policies. Making green one of our brand values is not about applying a lick of paint or launching a great PR campaign. It is about delivering, day in and day out on our commitment to do no damage to people or to the natural environment. It is about reducing emissions of greenhouse gases as a precautionary step against the risk of climate change and global warming. And it is about producing cleaner fuels - fuels without sulphur or lead or benzene so that we help to reduce pollution in the cities.