For the official papers, advertisements fill a space, and whether they are effective or not is irrelevant. Most of the times, the advertisement simply come to them for other reasons than impact. The political party papers are similarly supported by sympathetic sponsors. It is in independent papers that the sponsors review the impact of their advertisements regularly. That is why these papers often run readership profiles and surveys.
Independent papers are more effective.
This can be noticed in the increased volume of advertisements. Advertisements actually have a considerable effect on Yemeni readers. The impact can be visibly noticed,'' said Dr. Mohammed Abdul-Gabbar Sallam of the Faculty of Journalism. Conclusion We can conclude that the advertising business has witnessed tremendous progress. It has grown very quickly in all newspapers.