The course cannot be taken for credit in the M.B.A. Program. A survey of the physical characteristics and the market, economic, and financial considerations which enter into the decision process for selecting business locations. Addresses the allocation of land resources among a number of possible revenue-producing uses and the impact of location considerations on the profitability of the firm. An extensive field research project is an integral part of the course. Development of the ability to solve marketing problems using the case method.
Emphasis is given to the use of data obtained from business firms.
Theoretical, conceptual, and methodological issues in consumer behavior. Emphasis will be on current publications, breakthroughs, and research. This course covers both the impact of new information technologies on traditional marketing and marketing in industries undergoing high levels of technological change. These industries include, but are not limited to, communicationms, information processing, education, entertainment, and health care. MKT 6535 Advanced Services Marketing Management 3 cr.