The columns represent bits of information, such as name, address, and phone number. In a collection inventory database, the rows would be individual pieces, and the columns would be description, cost, date of purchase, and the like. A flat-file database is good enough for almost all purposes. The serialized format automatically generates sequential numbers for such things as stock numbers or acquisition numbers. It is easy to insert additional fields, even after the database has been in use.
Filters are easy to use.
Designing printed reports is easier than any other database software I have seen. Fields are selected and sort order, grouping, and totals established with simple dialogs. The report can be previewed on the screen. I set up a dealer inventory database in less than five minutes. There are no fancy 3-D effects with chiseled edges, just field names and blank lines for entering data.