Some of these companies that aren't familiar with the car business figure a turnover in inventory of two or three times a year. Customer will also get frustrated and file complaints with authorities, claiming false advertising because a particular vehicle feature on a site is no longer available. With these potential problems, many dealers may be tempted not to bother with establishing Web sites. However, the marketplace may drive that decision for dealers. More people are going to the Internet to at least check to see what's available.
More tools are available for consumers.
That's going to dictate whether you're going to get a Web site. They also need to make sure that the way e-commerce is conducted is legal, including where the actual business is conducted at the dealership. Many state laws stipulate that transactions must not be conducted away from the business, he said. However, a dealer can mail paperwork to a customer to sign and send back. Once the papers are mailed back, they can be processed at the dealership.