Email to potential clients brings into play ethics rules on solicitation and advertising. Know the rules and see that they are enforced in your firm. Sharpen Your Saw. This habit is really one of Stephen Covey's seven habits. Because email is so easy to use, many firms give little or no training.
Many users are simply unaware of helpful features readily available in their programs.
Becoming a highly effective email user requires that you update your skills regularly, experiment with software features and devote yourself to continuous learning and improvement. Seek training for yourself and others on a regular basis. Many people spend a good portion of their day only in email. Great emailers are made not born. It will take some time and effort, but the rewards are immeasurable.