Smart Money for Business encourages commercial, industrial, and agricultural customers to install energy-efficient equipment during renovations, new construction projects, retrofits, and routine equipment replacements.
Eligible customers can participate in one of three ways.
The customer may make the qualifying purchase and receive an instant rebate at participating dealers. In cases where customers are planning large renovations, retrofits, or new construction projects, a Wisconsin Electric sales representative generally contacts the prospective participants to inform them of the program or these customers may contact the utility and ask a sales representative for assistance and information on the efficiency options available. A trade ally, such as a lighting contractor or HVAC vendor, may initiate contact with potential customers, informing them of the benefits available through Smart Money for Business as part of their own marketing process. In 1991 Smart Money for Business achieved net demand savings of 28.4 MW and 132.9 GWh in annual energy savings. Between 1987 and 1991, the program has accumulated 670.6 GWh in annual energy savings, and 150.3 MW in annual peak capacity savings.