Liechtenstein started its lottery two years ago, but the tiny Alpine country got little attention. Incorporating the Red Cross as a partner gave the lottery wider recognition and more players. The Red Cross hopes to attract young professionals with disposable income whose hearts remain untouched by traditional fund-raising methods photographs of children maimed by land mines and villages wiped out by floods and famine. The weekly jackpot is one million dollars, and Mihalicz says the weekly goal is five million plays bringing in 3.5 million dollars by the lottery's first birthday next April. A quarter of the gross earnings would go to the Red Cross.
Half go toward paying the winners.
And the rest goes to Liechtenstein charities and operational costs. Mihalicz is coy about how much money has been raised so far, saying this is a secret in view of potential competition.