They all have formal mini media channels, they have mail outs, bulletins, and bulletin boards. They're set up to communicate. They already have very strong social support networks and that's some of the beauties of volunteers. You get people from right in the middle of those social networks and that's what you're trying to influence. That's what you're trying to change.
Religious organizations are also major community opinion leaders.
They have facilities and they are everywhere. Along with Fire Departments, religions organizations are the organizations in the United States that are immune from zoning requirements, so they're everywhere. You look, you cannot drive in the United States in very many areas that are fairly congested, more than three or four blocks and not find a religious organization building. So they are close to the people. Also, in our area all of the Catholic churches, and this is a very Catholic state, they each have a festival once a year.