His father and his grandfather both devoted their careers to devising incentives to get consumers to not only buy from corporations but to also get excited about buying from them. On this topic Newsletters Managing the IT Professional. In a recent interview with Computerworld's Melissa Solomon, Muller offered advice on how employers can motivate workers despite the layoffs and sinking profits that are crippling IT departments nationwide.
Most companies look at what happens before the behavior. . . .
All that does is get the behavior started. It will cause a one-time occurrence of behavior. The more positive it is, the more immediate it is and the more certain that the consequence is there, the more likelihood you have of the behavior repeating or sustaining itself. Always trying to use compensation in the form of bonuses at the end of the year, because we experience the same kind of motivation when we try to diet. The impact is so far away from the activity or the behavior in terms of timing that it's real hard for us to realize the value of being on a diet.