At a pace that will leave your internal MIS group gasping, InfoTech transforms this data into useful information. Our custom programming and analysis services give you the customer information you always wanted - purchase patterns, segmentation, loyalty, etc. When you need more information about your market, InfoTech provides superior primary and secondary research. We pioneered a new research technique called first usage enablers that should be used for every new product introduction. We also specialize in low-cost government information.
Public relations is the most cost-effective promotional tool available to marketers.
InfoTech writes your press releases, develops your PR database, and distributes your press releases so you get the coverage you deserve. New technologies, like fax and multimedia, allow you to break through the information clutter and boost your response and re-call rates. InfoTech develops, tests, and implements your communications program to appropriately use these technologies. InfoTech is not, however, limited to new technologies. Our methods take your traditional direct and mass marketing to new heights.