They can show others how to use them, make it easier for others to use them, or be there to help and reassure computer users when they have problems. But they are a small minority of computer users. Reaching out Selling freedom is no different. No philosophy or discipline of any kind has ever inspired a large number of people to engage in such deep commitment and intense study. Christianity is a good example.
Most people simply believe.
People don't buy a product or service because they understand how it is made, or because they approve of its effect on society. They buy when they're convinced it will change their lives for the better. On almost every issue, it is the libertarian side that has the real, tangible, personal benefits to sell. The American people have never bought those benefits because we haven't offered them in clear-cut terms to a large enough audience. Most Americans have never been shown the price they have to pay for government and the profit they could reap from freedom.