Inc. Royal Philips Electronics announced today that it has made a strategic investment in TiVo , Inc., the Sunnyvale, Calif.-based leader in the development of Personal TV services. Terms of the investment have not been disclosed.
Research suggests that consumers want a more personal and convenient viewing experience.
After reviewing the various alternatives, we selected TiVo because it delivers the best solution available today for the delivery of Personal TV content and services. Designed to put the consumer in control of their television experience, Personal TV offers viewers the ability to watch what they want, when they want as well as give them the ability to pause live television. With the TiVo service, the viewer can record their weekly favorites using a season pass and rate what they enjoy watching using a simple 'thumbs up' and 'thumbs down' on the remote control. Based on the viewer's ratings, TiVo searches through more than 100,000 programs that are broadcast each week, uniquely recording favorite programs and making recommendations on other programs of interest. At the same time, Personal TV will also create new opportunities in the area of E-commerce through a television portal.