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Online coupons have several advantages over traditional, paper-based coupons.
They have a lower cost of distribution, there's a real-time ability to update offers, there's an option to customize your site's coupons for specific audiences, and they allow for tracking for future coupon campaigns. Courting Customers There are other benefits to e-coupons, as well. Dawson says online coupons can provide a business with a variety of customized online coupons for existing and potential customers who visit a Web site. In addition, online coupons can be key in improving customer satisfaction when there's a complaint about your service or product. Dawson says the cost of courting a new customer can be significantly higher than retaining an existing customer who happens to have a complaint with your service or product.