The Internet represents the convergence of distribution channel with consumable medium. The online marketplace is saturated with lean, fast-moving companies. Too much attention has been focused on cost-cutting and disintermediation. Q. Some companies have boldly entered the online marketplace by spinning off an Internet-only subsidiary. Web ventures left to fight for partial resources from departments focused on the currently larger, traditional and profitable businesses will lose.
Most executives believe the biggest competitors in the online market are the online-only companies.
All the way. In Jupiter's estimation, incremental online sales opportunities will be scarce, with the majority of revenues coming at the expense of offline business. Traditional business must take advantage of their offline assets and recognize that the business they are in now may not be the same business they will be in. A. Companies must focus on the internal brand, as well as the external. By articulating its goals and long-term vision and by reinforcing employee contributions, a company can create a clear internal message and motivate its employees.