When that famous company first started their mail-order efforts, sales people in the home office in Chicago were encouraged to circle the window nearest them on the drawing of the office appearing on the order form because it would give customers a sense that a real person was handling their account. The same techniques work on the web. Post pictures of the merchandise on the web. Posting photos of the documents could discourage some customers, Brooker admits. But Brooker insists that the risk is worth it.
Forgery looks pretty hard to accomplish when a document is obviously created with a quill pen.
Provide useful and free information. Brooker registers a separate page for every name for which he has a document. Genealogical researchers are likely to happen upon the appropriate page as they are seeking their ancestors' names. When they click on Native Soil, they not only get a sales pitch, they also get free information about their family history. He seeks a clientele who are likely to appreciate the significance of the documents that he wants to sell because they are direct descendants.