A nthropologists, archeologists and biological anthropologists have unique viewpoints on today's issues and can often lend rich background material to a news story. Many reporters know this.
Many anthropologists are reluctant to talk to the media.
Some anthropologists do wish to communicate their work via the media, but don't know how. A nthropologists have long been concerned with how to approach the media and the proper way to disseminate information. Their methodology has been based on traditional press office activities, which are sometimes inadequate for the unique needs of both anthropology and the media. Fashioning a news operation that would satisfy both anthropologists and the news media would provide a valuable service to both. M any anthropologists have a long-standing mistrust of media, for a variety of reasons.