Barry Cohen can tell you how. Relatives don't always make the grade. Instead, hire someone who is really qualified to handle your promotion. Handle everything yourself. Do what you've always done.
Nothing's worse than getting stuck in a rut.
Don't be afraid to try new ideas. There is a formula to doing this right. Follow the formula and it will work. Gwen Moran is president of Moran Marketing Associates, a public relations and marketing communications agency in Ocean, New Jersey. Inc. All rights reserved.