The first step is to realize that a rising tide might not lift all boats. The fact that consumer broadband markets will continue to grow doesn't ensure success. Building a profitable consumer broadband business requires providers to build and market service packages that address the wants and needs of average consumers, not just the techno-geeks of the world. Home networking support is a good example of the kind of package you should consider offering. One place we can surely tell them not to look for the answer is with their service provider because, chances are, there are no packages or support to really address their needs.
Online gaming is another good example.
They're one of the few small DSL ISPs bucking the trend and avoiding the bloodbath of recent months. At the same time, millions of consumers are out there wanting something more than just Internet access. These consumers will choose a broadband service provider that offers a compelling solution to their needs, whether they be home networking, gaming, security services, child-friendly Internet or something else. Briere is CEO and Gage is Vice President of TeleChoice, the strategic catalyst for the telecom industry. To top Request a reprint of this article.