If people are slow to warm up, it is useful to follow the initial thought with discussion in pairs. Here are some issues that warrant more detailed attention. These also illustrate some general principles about information collection, especially when it is done in a group setting. Selecting the panel For the usual form of focus group the panel is typically not very diverse. A homogeneous group allows easier discussion.
People are more likely to build on one another's ideas without undue conflict.
Because of the more controlled processes in a structured focus group, greater within-group variety can be managed. A structured focus group also allows more variation in numbers of participants. You may be able to create a climate where differences are explored with interest rather than confrontation. If so, even greater variety may be useful. If well facilitated, diverse panels can offer a number of potential advantages.