You may give each page an identifying name, server, and channel on the next lines. To be successful in today's global market, business people must be familiar not only with the economic and political climate of the country in which they are dealing, but also with its cultural nuances. Of course, there is no substitute for firsthand experience. Nonetheless, it is hoped that the topics covered in this CPR will better prepare you, the business traveler, for the cultural issues you will encounter. Spanish is the official language of the country.
Many executives speak English.
Business Practices Marketing, through TV commercials, newspaper inserts, house visits or street vendors, is common. Mail orders are impossible because of low reliability of the postal system. Placing orders by phone with delivery by messenger is becoming popular, and several such companies have been successful by placing their catalogs in newspapers as weekend issued inserts. As the telephone system continues to improve, direct marketing by phone will become more common. In most cases, support has to be given new agents or distributors in the form of technical information on applications especially if a product is new or entails new technologies.