Pre-release at least, Har Dil is red hot. Har Dil Jo Pyar Karega is the latest to join the bandwagon of candy floss cinema. Notice that on the producer's priority list, story features somewhere below clothes and locations. Nadiadwala's not alone. Plot is an after-thought.
Presentation is all.
It started five or six years ago when filmmakers like Ram Gopal Varma and Yash Chopra wrapped wispy storylines in dazzling trappings and made hits out of Rangeela and Dil To Pagal Hai. Naturally, lesser men followed. Convinced that the target audience, at least in urban centres is in the age group of 14-25, everyone was talking youth. Kaho na Pyar Hai was no different, only Hrithik was. It hasn't changed much.