A deep, saturated red with a very transparent texture and a lot of depth. Also known as antique red , this appears to have been one of the colors used regularly on the 1969 Fire Chief Cruiser. Light red cars were produced both in the US and in Hong Kong. The color set for 1968 and 1969 differs somewhat from the 1970-72 color set, as detailed in the preceding pages. The colors were reformulated starting in late 1969 or early 1970, and the distribution of colors changed somewhat.
Most collectors try to find their favorite cars in their favorite colors.
But not all models were made in all of the colors, for reasons unknown. This accounts for Lime Gold Custom Camaros, Red Rose Custom Firebirds, etc. Conversely, some of the new 1970 models were put into production early enough so that first-generation paints were still being used. This accounts for creamy pink Mod Quads and Bugeyes, etc. Gold and olive seem to have been used much less frequently after 1969.