Be sure that your content is clear, concise, grammatically correct and accurately spelled. Pick a topic that is expansive enough to continually write about. Choose a topic that is worth writing about for you and worth reading to your potential subscribers. Subscribers Subscribers are very important as well - if not more important. The more subscribers you have, the better.
People are impressed with big numbers.
Hearing that thousands of people read your messages makes you and your message sound important, interesting and useful. Thousands of subscribers will also help you get top dollar from advertisers who want to reach your readers. You can place a guestbook on your site to sign up visitors - but that means signing up only a fraction of your unique daily visitors. You could use your Affiliates to build your subscriber base. If you have an Affiliate Program your Affiliates are already sending you visitors - nameless, faceless visitors.