For several years, we grew without competition. We came in at the right time and we worked hard. Many consumers are attracted to the natural ingredients used in most of the products. Back then, no one knew about aloe, so we were able to fill that need as well. As the company develops more products, it will bear in mind niches and natural products, said Jason Cartwright, the company's marketing director.
People know our products work.
There are others out there that have a lot of hype and packaging, but they don't fill expectations.