When dealing with the media you are engaging in a public relations exercise where you have to persuade the waverers over to your point of view. Don't just moan and whinge or express outrage. A one-dimensional media campaign will probably do more harm than good. While subtlety is often lost in the mass media, some intelligence never goes astray providing you do not assume superior airs or labour your point ad nauseum. 3.5 Use Politicians Never forget that we live in a democracy.
Politicians are there to be lobbied.
Local members, Senators and MLAs can open all sorts of doors that might otherwise remain firmly shut. Most politicians, especially those in marginal seats, take their constituents seriously. Try to engage their interest - this will be much easier if you can get the media interested first and you can convince them that there may be some good publicity mileage to be gained by supporting your cause. Conversely, if you have not been able to generate media interest, a politician may be able to help you out. Writing letters to MPs often has limited success - instead get on the phone to his or her office.