Consumers will suffer. Advertising is an important source of information. In fact, the U.S. Supreme Court in the landmark Virginia Pharmacy case noted that to many people, the information in advertising is more important than news about current issues. Prices may rise. Studies show that advertising fosters competition and helps lower the price of products and services.
Less advertising means less competition.
National advertising dollars will leave the state. Marketers will move to markets where they can reach the most consumers with the fewest dollars. Border markets will suffer. Media in markets close to the state line will lose money to untaxed media across the border. College Connection Govt.