It is not unusual to see a lack of contact information. An effective site should always include a company contact name, phone number and e-mail address. How else can the visitor inquire, buy or complain. Companies don't promote their Web sites properly in their existing communications. Web sites should be plastered everywhere and on everything from company stationery to e-mail messages to the backs of delivery trucks.
Most marketers ignore the international visitor to the site.
For example, provision is made only for the 50 U.S. states in drop-down menus or five digits in the zip code box. Develop and distribute an e-newsletter immediately. It's cheap and efficient and it expands the company's point of contact. It means that you're there in front of the prospect's eyes when the prospect is ready to buy. Effective design is obviously paramount for garnering attention.