Although online commerce is currently popular with many Internet users as a buying and shopping channel, Jupiter believes there is danger that growth will stall unless shopping environments and marketing strategies are improved.
Question asks how likely online users are to increase online purchasing over the next year.
A balanced and representative sample of 3,000 households and 2,500 individuals were extracted and polled in great depth in order to understand who is using the Internet and why. This volume, the first in an ongoing benchmark series published biannually, will continuously monitor consumers' usage and behavior so that businesses can plan their Web strategies accordingly. Volume I digs deep into consumers' use of and their behavior toward online shopping, uncovering valuable nuggets about those who shop, what they are buying and why, and what factors will drive competition in the market. Analysis and top-level findings place the data in context, providing a readable, highly relevant study for all businesses looking to operate on the Internet. This study offers the data and insight you need to develop responsive and profitable online strategies, products, and services.