A lot of faces these days have no attention to detail. To us, that is what makes or breaks a font. Designing a typeface is the actual creation of a face. The designer of the font breathes life into the consistent letterforms. The typography end is to speak through the font, according to the message of the text.
Most graphic designers are far from type designers, but a lot believe they are.
We are appalled at the amount of graphic designers that have little knowledge of type. Typefaces are the foundation of graphic design. We've been interested in letterforms before we knew what graphic design was. When I design a font, I play with the letters to make them work with each other. When I design with a font, I work to make images and words work together.