More money is spent on television advertising than on any other ad medium in Russia.
The television ad market is dominated by foreign advertisers and foreign ad agencies, especially on the national level. This trend is likely to continue. The majority of this money is spent by local advertisers at local stations. All analysts agree that the Russian advertising market experienced a period of incredible growth from 1992 to early 1995. Most expect that growth to continue at a rapid rate for at least the next five to 10 years, as Russian companies become more comfortable with advertising, and adopt international advertising practices, and as more foreign companies and products come into Russia.