A common technique is to put large graphics on separate pages, then create a link to that page using a description of the graphic. Sometimes the Web page designer will show the size of the graphic, so the viewer can get an idea of the transfer time. Another option is to create the thumbnail, a small version of the graphic about one inch square, as the link. If you have a Web site heavy on graphics, you may want to consider creating text versions of your pages for those that don't want to load graphics but still need to see everything important on a page. To entice visitors to visit and return to your site, you must make frequent updates to your Web pages.
Frequent updates bring people back.
Suppose the Tax Court issues a ruling affecting many of your clients. I guarantee one of your competitors will have it on the Web within twenty-four hours. No, they don't. This is more than just a preference issue. The visitor's browser to a certain extent determines what the person sees, and it isn't necessarily what you intended.