Org Newsroom Menu Beef. The Veal Committee of the National Cattlemen's Beef Association has launched a new veal image advertising campaign targeting foodservice operators.
Restaurants provide an occasion for consumers to try veal.
A great dining experience encourages diners to buy veal the next time they are in the supermarket because they know how good it tastes. The campaign consists of three print ads that communicate the key reasons operators can benefit from serving veal, including enhancing a restaurant's quality image, veal's compatibility with contemporary flavors and the availability of a wide variety of cuts, including those that are less common, yet economical. The ads use exceptional food photography and leverage visually appealing, appetizing recipes to create excitement about veal among chefs and operators. The ads will appear in foodservice industry magazines. The placement strategy pairs veal advertising with food-focused publications and editorial and matches veal's flavor and usage benefits to a readership of advanced chefs.