A successful information unit will sell and market its services. It will have promotional fliers that also serve to inform and educate users. It may well have its own identity and logo. It should also get out and meet customers at their events, such as a sales meeting or the in-house annual research conference. As well as helping the 'selling' it also gains valuable input that helps you develop and improve your services.
Pricing is another aspect of marketing that needs careful attention.
Gone are the days when you can continually offer your services for free. One approach that can be very effective in a sizeable unit, is to allocate different professionals as 'account managers' for different client groups. This helps their own personal development as they will learn to represent the whole of the information unit and not just their own specialist activity. Evaluation and Feedback Evaluation and feedback will help you fine tune your product offering, and your marketing strategy. It also links back to the first marketing phase, that of research, thus completing the management loop.