All of these hits will become fodder for the great demographic data mine that is the heart of Passport, available to the holder of the keys to the Passport vault to be correlated directly to your personal details. Imagine if your bank, who has an intimate record of your entire financial transaction history, decided to sell this information to marketing houses. Holy sheeeeit, what a frickin ruckus would ensue. Bank privacy has years of history that ain't getting swept away any time soon. But we're in a new era here.
Online transactions change the way things are done.
Those who have the power and presence to get in now can set precedence while there's still a void of public perception, understanding, policy, privacy law, all that. I think there needs to be someone who sees this big picture and is in a position to start building public policy. Maybe there is already, maybe there isn't. So you have the idea. I'm tired of typing.