Maybe they don't talk much about the emerging job market, but would like some articles about it. Perhaps they don't discuss education explicitly, but secretly think it is overpriced, time-consuming, and something of a sham. Many students look forward to further education because of its social aspects. Maybe they need to question that. You could write some articles about the fact that more and more students go straight to graduate school without any question.
Education is something they all experience.
They all wonder whether there isn't something amiss. I would be surprised if a monthly mention of it didn't serve some useful purpose.