Define the Final Product Focus group reports take several forms. But if the report will form the basis for presentations or planning decisions, you will need a more formal document. Don't forget to look for unexpected results. Major points that emerged from discussion are summarized. Participants' reactions to specific questions are described.
Quotes illustrate points and give depth.
Interpretation or conclusions. Patterns that emerged or significant differences between groups are analyzed. If no patterns are apparent, consider holding more groups, and review the discussion guide. Suggestions for modifying materials or planning a campaign, based on findings and conclusions, are presented. Some words have slightly different meanings to different audiences, and nuances are important.