The bulk of that increase is in cable coverage, up 50 percent from 147 to 220 hours. USA Network has added a studio show and a half-hour magazine program devoted to the Tour. They are spending more on equipment and tweaking production. Nevertheless, early projections by TV executives have the various broadcast partners posting profit margins ranging from single digits to perhaps as high as 30 percent. I can't speak for everyone else, but we're going to do well.
Golf is a strong sell.
But now a question, which even a few players pondered at the Mercedes. At some point you reach a saturation point. At some point the advertising base won't support the product. Right now we're trying to have it both ways. We're trying to get the players more television exposure.