Marketing A study of the social and economic forces of the marketplace and the research and analysis techniques used to make marketing decisions. The course stresses the key role creative marketing specialists are expected to play in all decisions affecting the planning and promoting of products, services and ideas. This course will apply the techniques used to research and identify target markets, identify efficient ways of selling work through agents, and how to create a successful self promotion campaign. Students will demonstrate telephone marketing and sales skills, and be expected to build a portfolio of images that supports their research. Mastering and Manufacturing Examines the entire chain of events from post production to product release.
Emphasis is on timelines, quality of product, researching suppliers and securing contracts.
Students produce a working production plan and research source suppliers. Materials and Processes Proper use of equipment, both hand and mechanical, is examined. Testing is done on safety and appropriate use of tools and techniques. Materials and Sources Students study the properties of materials used by interior designers and visit professional sources in the field. The students are introduced to the language and techniques of technical drafting, covering lettering, accuracy, geometry to exploded isometrics, and drawing systems models.