If your industry is heavily covered on the Web, you may want to consider choosing both an Internet and print-based service. Internet clipping services use a combination of proprietary technology and search engines to locate relevant articles on the Web. The majority also tap into newsgroups and online forums, providing a unique informal slant on how your company is perceived. These services often allow password-protected online access to clippings. Focus on what you want monitored when choosing a service, as they can vary in terms of the newspapers and publications they cover.
Prices also vary.
Internet-based clipping services are generally less expensive, with some even offering their services free, but their coverage can be drastically limited since print mentions are not tracked . Then you can put down the magazines and scissors and get back to business. Your only concern will be making sure your company's name is spelled right. Quick tips Beware of additional fees. Check if there are additional charges associated with monitoring more than a certain number of search topics.