We want millions of people to visit our sites, look at our groovy ads, inflate our hit counts, and attract more advertising dollars. At the same time, we don't want Joe Blow bringing down the average IQ of our self-important discussions. If the general public feels excluded, they're hardly going to be persuaded to line our pockets. Let's get over ourselves and create accessible, original content that makes people want to get online. Let's create the mass medium before we divide it up into even more hopelessly vertical and elitist niches that will shoot down this vital opportunity before it even gets off the ground.
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