This tutorial will teach you how to design a questionnaire and conduct a survey. You'll discover the secrets used to maximize survey response rates, and how to design a questionnaire that gets at the true opinions of your sample. It tells everything you need to begin writing your own marketing research surveys right now.
Questionnaires are the most common marketing research method.
They are used for structured interviews, written surveys, email and internet surveys. Fortunately, good survey design skills can be learned in a short period of time. We invite you to use this tutorial to become an expert in conducting surveys. The tutorial is actually a chapter from our book Survival Statistics , where we take the mystery out of statistics and make it undertandable to anyone. The Designing Surveys and Questionnaires tutorial is over 20 pages, so it may be more convenient to download it for offline viewing or printing.