Determine the time schedule your organization will be working on considering resources and deadlines. The first wave of publicity should be sent a week before the program so people can plan ahead. The second wave of publicity should be the day before the event to serve a reminder. If it is a large-scale program, you should advertise much earlier so people can make arrangements. Select the methods you will use.
Effective publicity needs to be neat, attractive, and readable.
Take down all publicity the day after the event.