Young people dictate fashion, outraging the establishment with mini skirts, heavy make-up, psychedelia and flower power. Late '60s hippie movement reacts against progress and consumerism. Decade in crisis. Cost of living rises dramatically, design fragments as ideas of 'good taste' come under attack from all directions. Pop design gives way to Laura Ashley and Habitat.
Energy conservation contrasts with silicon chip technology.
Excitement of the space race fades, Post-Modernism emerges. Punk makes the ultimate anti-fashion statement. The 'designer decade'. Yuppie design reigns supreme in 'matt-black '80s'. Design equals desirability and status.