But because of where our own stock was trading, there was no earnings dilution. It will be earnings-accretive the first year. So we were very comfortable with the deal math, recognizing that the absolute price was quite high. They are going to be willing to buy other aids and get services. Our learning network has a tutorial service that can find a tutor within 10 miles of your house.
Parents are hungry for that sort of thing.
They will be able to buy online and get a discount. I am pretty excited about it. I do not think it will all happen tomorrow morning, but it will happen. You have to be able to provide the applications and services to match the content, to help the customer use your content. There is very little content that is not a commodity right now.