If there's an argument, you don't have to take part. And don't just take exposure because it's there. If it's not right, just tell them no. Press said that, while there's no reason a columnist has to accept an invitation to appear on television, you get increased recognition if you do. You're speaking requests and fees will increase.
Penetration is more than in any other medium.
What TV wants are people who know their subject cold, who communicate clearly and in understandable ways, who are aggressive and who show passion. Being on TV gives you an opportunity to discover what you think about an issue and then work on the explanation in a column later. There's a synergy between a column and what you say on your feet. The best reason to go on TV is to have another chance to talk about the things you believe in, she said. And for women, she said, do you're own make-up.