WBGH used this approach in targeting its RTL outreach to family child-care workers. In its partnership with the Massachusetts Office for Children, WGBH advanced training for the trainers another step. Through a mentoring program, trained child-care providers receive a professional development credit for training others. More than a quarter of the respondents said they were reading to the children in their care, who were in turn asking to be read to more often. But in terms of attitude or behavior changes, particularly with books, it's very encouraging.
Many parents automatically think cartoons are for children.
A lot used to think Beavis and Butthead were okay for kids to watch. Georgia PTV is among the stations that encountered initial resistance from child educators in developing the program. But after several meetings these concerns fade. Somehow, we got over it pretty quickly. Ready to Learn also has won over some nationally prominent education specialists.