We basically promote our business On-Line. This makes it cheap, easy, fast and worldwide. The only considerable cost will be the postage. This header catches the attention and pulls many responses. That's exactly what you want.
People reply requesting more information.
Send them a copy of the PSM program via e-mail as an attachment. The program gives them the complete information and tools they need to join our business. You just wait for the orders with checks or cash. Just concentrate in advertising. The Sales Receipt will include the CODE to extract the Info-Report ordered.