But finding the best price for an insurance policy may be getting a little easier, thanks to insurance marketplaces like Quotesmith and Insweb. These sites allow users to fill in personal criteria, then get a list of estimated pricing quotes in seconds. Other forms of insurance, it really depends on the state. Certain states such as Massachusetts don't let you get an insurance policy without dealing with a broker. If you are already insured with a company you trust, checking out the company's online resources may prove to be a good idea anyway.
Insurers have their own Web sites.
Then there are insurance marketplaces, where you can apply once and get several quotes back from multiple insurers. You actually get quite a range of prices. Be ready to get quite a variety of prices for essentially the same product. Some types of insurance may not turn into successful online products. It may prove difficult for providers to get people to trust the idea of getting health insurance online, for example.