Oscar Wilde's well-known quotation is more apt today than ever before. Everyone longs for the best things in life. These days people covet that which is authentic and valuable. So Platinum is in tune with the times. Platinum is pure through and through.
Platinum is the most valuable and precious of all precious metals - and the rarest by far.
Each year only 160 tonnes of platinum are made into jewellery compared with about three thousand tonnes of silver and one thousand tonnes of gold. And platinum has many other qualities which make it unique as a jewellery metal. A piece of jewellery made from 950 platinum weighs approximately one- third more than a 18ct. With is simplicity and lack of ostentation it appeals to those with distinctive taste who want something precious and unique.