The latest incarnation of fundraising software is a complete development system that supports all the different elements of the work you do, including the people to people work. Donor databases have evolved into a revolutionary type of application that focuses on all of your development efforts, not only on your data storing needs. Although it keeps the same information that a traditional donor database does, that information is only the foundation for a comprehensive moves management and strategic planning application. The focus shifts from housing data to helping you to meet your goals. One of the key differences between these two types of fundraising software is in its design.
Programmers design most software.
The new breed of software is designed by fundraisers using goal-directed design. Through this process, it was recognized that the members of your team have different requirements of a system. The administrative staff needs tools to help them manage information efficiently. Development Directors require tools that help them to plan campaigns and initiatives, manage projects, cultivate and steward prospects and donors, and balance the mission and resources. The design process also recognized that the workflow of an office is substantially different than the workflow a traditional donor database dictates.