First, we market our support staff personnel by encouraging and supporting them. The greatest resource that a library organization possesses is its people. Without fail, support staff members have exhibited tremendous leadership skills. Most library technicians also are endowed with common sense and creativity. Library leaders miss the mark when they fail to tap into the intellectual capital that non-librarians possess.
Liberation is part of the process of marketing the non-librarian support staff member.
When we liberate our employees we hand employees the key to their own jobs. We help employees understand that the key which they have been given unlocks the true meaning and purpose of the job responsibilities that they perform. We also let library technicians know that goals are set and controlled by them. Then we step back and provide the resources that our employees need. We serve as library coaches.