Use the media to your advantage. See that your urban and community forestry organization is in the news. Routinely contact reporters, journalists and freelance writers to inform them of your activites. Invite representatives from government, businesses and civic associations to your urban and community forestry events, and publicize them. Stay upbeat, even when financial times are tough.
People like to be associated with winners.
They are more likely to give if they perceive your organization to be successful and result-oriented. Thank the Donor and Publicize the Gift Acknowledge the donor. Before doing so, however, ask how they wish this to be done. For foundations, corporations and local businesses, publicity will usually be very important, but individual donors sometimes prefer anonymity. When you have completed the project, send a report to the donor.