Through teaching you skills in marketing, business, e-commerce, copywriting, public relations and media campaigning, this course will provide you with the knowledge and skills required to function effectively at a range of levels within the advertising sector. Undertaking this course will ensure you are capable of conceiving, implementing and managing advertising campaigns, through identifying consumer behaviour patterns and learning how to communicate your ideas effectively to those around you. Recognising the importance of practical experience, you will also be required to undertake an advertising project where you will have to formulate your own advertising campaign. You will be qualified to apply for a number of advertising roles within the industry, including those at a management level.
Many students take up roles as campaign coordinators, clerks, or account managers.
Some typical employers include major companies in consumer or business products, advertising firms and market research organisations. As a student, the Institute s Employment Service is your first port of call for advice on gaining employment in this field. Full-time 2 years of study. Refer to a relevant copy of the VTAC guide for application procedures. However, check with the Institute for mid-year entry, as it can depend on the availability of places and funding.