Meet the next-generation consumers in interactive electronic spaces where you can construct meaningful dialogue and engagement around your products and services. Balance motivations and desires with estimates of technical readiness. The technical infrastructure for high interaction and rich media is still in its infancy. Reaching the consumer of the future. Companies have an opportunity to build close relationships with consumers, but also need to respect household boundaries and media preferences.
Innovation happens at home.
Households will be innovative in their uses of communicating media in order to support interpersonal relationships and basic household functions. All rights reserved.