Nonprofit Marketing tactics and strategies Marketing Vehicles Home Email Development Resource Center FREE marketing newsletter Nonprofits may consider these marketing tactics, both free and paid, as part of their marketing program. Newspaper inserts can be used for nonprofit fund raising or marketing promotions. These communications normally cost less than direct mail.
Response rates are normally less for inserts than for standard direct mail.
The advantage is that many major newspapers will allow you to target neighborhoods through special editions. When using inserts make sure to include an envelope or reply device to encourage donor response. You may need to use a specialty printer to produce a newspaper insert- a vendor who can hot glue or saddle stitch your envelope to your flyer. Cross Promotions allow you to match your mission with another nonprofit organization or company who has a complementary or similar target audience. For example-manufacturers of baby strollers might be candidates for family oriented programs.