There are several things to consider in creating your web page. Your site should look good, contain useful information, fully demonstrate what you are offering, and load quickly and easily on different platforms.
People spend very little time reading word for word on the web.
For an ongoing collection of succinct and useful articles about what does and doesn't work on the web, visit Jakob Neilson's Alert Box . His list of the Top Ten Mistakes in Web Design is particularly useful. His discussion of Sun's Usability Testing Labs is very informative. For links to many useful web design sites visit Usable Web , a guide to web usability resources. Inc. All Rights Reserved.