Even the Internet, with all the promise it holds to make our communication more efficient, is not the answer. Talk, don't spin. Increasingly, well-meaning executives think they have to roll out a major new initiative like the opening number of the Academy Awards. We want to wow our employees and show them we're committed to this new change. Companies somehow think the more money they put in the communication budget the more effective it will be.
Managers recognize they've blown it.
We would do well to take a lesson from 531 CEOs whose companies underwent major restructuring. Well-meaning executives think they have to roll out a major new initiative like the opening number of the Academy Awards. Alter communication methods. They don't think bigger is better. Employees want to know the facts about what is coming and how it is going to affect them.