It is glamourized in every advertisement they see. The sporting events in this country are pushed upon our teen population as a great activity. We promote being active in sports, and yet sports advertisements are about alcohol. Look at the Super Bowl. The Super Bowl is a huge weekend event in this country.
People even take the day off from work so they can watch it on television.
The commercials are mainly about alcohol. The answer is yes. This is a message and an ideal that our teens shouldn't be getting from the media. We hope to change that ideal.