Writing a news release can be easy. The lead paragraph is your chance to sell the reader on your story. It is what you would say if you could only say one thing. It tells the reader who, what, when, where, why and how. Use quotes generously.
Quotes keep it real.
Use at least one or two quotes in your news release. Keep it factual. Don't say anything that can not be supported with verifiable facts. To find out your state's laws, contact the Office of Highway Safety listed in the Resource Guide. 4. Make it unique.