An examination of marketing planning and strategic planning will also be reviewed. The class is intended to be highly interactive with the instructor as a facilitator not a pure lecturer. Discussion and analysis of cases and material will be required. Instructor Comments on articles and current events Video Clip introducing Topic Class Internet exercises, links. Instructor will also conduct question and answer study session the afternoon before the test.
Lecture notes are available on line as are study questions for each part.
The instructor has student discount subscription forms available. The interactive net versions often provide similar coverage as the print copy. Rubric Written Report Rubric CaseStudyHelp Projects Discussion. 3 projects will be completed during the semester. Every student is expected to have a separate marketing journal.