He may buy some radio advertising, or a TV spot. He'll keep a handy supply of business cards in his wallet or pocket and give one out to everyone he meets, and maybe even scribble a little personal note on the back authorizing a discount if they stop by and make a purchase. He watches for opportunities to be recognized. He listens for chances to make a sales pitch. He searches for new markets and ways to diversify for growth.
Online businesses are different.
We're technology based. Think about it. And if you want them to, you'd better think about serious promotion. So you see where I'm headed here. You need a marketing plan and you need to work that plan every day all year long.