Collectively the marketing and advertising budgets of all of CART's sponsors dwarf what CART has to spend to unleash a massive market blitz around the series and around the movie. We are told that Target, Nextel and Motorola, sponsors whose cars are featured in the movie, are already planning some sort of advertising campaign around the movie. All sponsors can benefit from an association with the movie. Target, Motorola and Nextel are featured heavily in the movie. They paid to be.
Many theaters show trivia questions before the movie's previews start.
Seventh , and last, but certainly not least, CART must do its part, the first of which is coordinating this massive marketing initiative. For the first two months the movie is playing in theaters, free shirts should be given out to the first 1 million movie-goers that attend the movie at theaters within 150 miles of a track that hosts a CART race. Those one million movie-goers wearing their free shirts then become a walking billboard for CART and for the movie for many months to come. The shirts can be a joint effort with Warner Brothers where they can also be sold in Warner Brothers stores and racing merchandise outlets worldwide for the next several years. We look forward to seeing what CART has planned.