In order to recruit members, you need to know where to look. As I discussed in an earlier article, membership is a never ending battle.
People move or their circumstances change.
This means to keep our membership up, we need to replace those folks. Let's not forget, we kick people out when they turn 40, so we have to replace those valuable resources as well. That means we must have a never ending stream of names. If you don't keep up on this important task, you'll find yourself floating down stream real fast. If you want to swim up stream and keep ahead of the flow, then you have to work the prospecting task routinely.