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The ReveNews Guide to Affiliate Marketing Chapter 12. Once you get your site off the ground, and your starting to see some income, it's time to start thinking about growth. Chapter 12 looks at growth concepts, from turning visitors into your loyal customers and building brand recognition , to buying traffic and increasing cross-linking . A little planning and forethought can help smooth the road for you. In chapter 13 we help boost your search engines ranking with some tutorial advice.