Image is every thing in business.
To do business on the net you must have a professional looking web site or your image goes right down the drain. Only a professional web designer can design a great looking web site. If not, you have no choice but to design the web site your self. It may not take a lot of time to learn basic HTML to maintain a web site yourself, but you will still need to learn advanced HTML, graphic design and all issues involved in making a user friendly interface in order to make a website from scratch. This will involve a lot of investment in terms of time and energy which can be better spent on other aspects of your business.