That means they want to deal with outsiders who are in tune with a less traditional approach. This is no time for a stodgy writing style and keep your communications concise. Sign your first name to letters and memos. Remember, you are attempting to develop a personal rapport with someone. There is nothing more irksome than receiving a letter with a personal salutation, only to find the sender has penned the signature they use when signing a cheque.
Letters still put forward the best first impression.
However, after you have established an initial rapport, determine how your new contact likes to communicate. If you are dealing with an email fanatic, chances of cementing a future relationship are much greater if you use email. Make certain your address is included on all stationery. Having email underscores that you are current and accessible. I have a personal policy of always answering my business phone when I am at home.