For maximum legibility, specify Courier as your e-mail font. Their general interest appeal enabled them to draw large numbers of readers and ad dollars. The Internet started out much the same way. A few dominant gateways harnessed a disproportionate share of Net traffic and ad dollars.
Most users know that search engines are highly ineffective.
A survey by NEC Research shows just how bad they really are. The publicly indexable Web now has 800 million pages, up sharply from 320 million in December 1997. If that trend continues, it's only a matter of time before users begin to skirt them. Forrester Research believes that less than one fifth of all Net traffic will pass through portals by the early part of the next millennium. At vertical portals, or vortals.