Start by hiring the right people. The best salespeople for your company aren't necessarily the ones that have proven themselves in other companies or industries. You should be looking for self-motivated people who are willing to be trained and possess a strong, disciplined work ethic. Your domain name will tell potential clients much about your company, and what it is you offer. Your web hosting plan can make the difference between a sale, and a lost opportunity.
Many factors come into play here.
For example, good source code is imperative. All files must be compressed properly, and your web host MUST offer the bandwidth needed to handle every visit. Suffice it to say that successful eCommerce begins and ends with professional web hosting. Next, identify the key areas where you will need help. Most companies, even those with an existing Internet strategy, find themselves in this role.