But if it's not a new product, it doesn't belong in Packaging World's product review department called Product Access. In Packaging World's system, it'll be kicked out. I think most publications now employ computerized databases to be able to track the releases they publish. Some publications like Packaging World do so to avoid covering the same product more than once. Other publications don't employ this restriction.
Most publications also consider some company changes as news.
Packaging World 's guidelines are probably typical. Financial details and market strategies or divisional reports or predictions of packaging suppliers are fine for other publications, but we don't use them. We also include international alliances, joint ventures and the like. Photography in color. Most of us in the trade press now prefer color photography to accompany news releases, and this is only going to increase in the future.