There is no magic formula to writing a winning Silver Anvil entry but rather a matter of good communications. You cannot write a winning entry if you have not followed basic steps in communications. Research your audience. Craft a creative strategy. Respond to the changing landscape.
Measure results to see if they look like victory.
If you have done all of these things and documented them along the way, your entry should practically write itself. Our challenge had all the classic trappings of a David vs. Goliath fight. The organization had never held a news conference, never communicated with the White House, never gone on strike. But, in 1997, the IPA was forced to take on Fortune's fourth-most admired company in a contract dispute. Any action that threatened on-time delivery could backfire and make labor look bad in the public eye.