Companies reinventing themselves must think out of the box. Business as usual won't cut it. Which is why the airline AirTran has such an unusual frequent flier promotion running now.
Most airlines use some sort of reward program offering free flights to frequent fliers.
AirTran has rolled out a beefed-up program good until the end of this year. AirTran will buy the ticket on the open market and give it to you. There are a few requirements. You must start your travel from a city AirTran serves. Like the other AirTran program, you must earn the free travel through the end of this year and complete your travel by Dec. 31, 2000.