This document may be used in its unmodified form by non-profit organizations and others working for international development. This template is meant to help organizations think about what makes a service or product stand out from the competition and to assist organizations with competitive rankings across their service and product lines. The comparison is to be made between your organization s services and products, and specific competitors and their services and products. If any of the criteria are of strategic importance to your organization, increase its weighting. The worksheet will multiply the rating by its weighted value to derive a total value.
Higher scores imply greater competitive advantage through differentiation.
If the same criteria are used and values are consistently weighted, results should be comparable across services and products. Feel free to add, delete or modify these criteria according to your needs.