By Terry Matson ColoradoSoft, Inc E-mail is one of the greatest selling tools ever invented. It's fast, personal, and almost free. Here are some simple ways to make your e-mail sales letters more effective. Keep your letter short and action-packed.
Few people enjoy reading on a computer monitor.
Try to pack your most important information into just three or four short paragraphs. Let customers know they can access your autoresponder or web site for much more detailed information. That way those who want to know more can get those details. Start your letter with a headline or single-sentence paragraph that clearly tells the reader what big benefit you are offering them. Tell the reader how their life will be improved when they use your product or service.