First tighten up the copy, then tighten it again. You'll gain two advantages. First, text that communicates crisply will seem short to the reader. Second, you'll free up more space for piling on yet more information and benefits. Design your mailing so that readers can browse.
Most people think of design as separate from copy.
But a carefully designed mailing piece will make copy seem shorter by giving the reader your selling message in small, well organized pieces. This lets your readers browse, which makes the text seem shorter. It also helps them find specific information they may be interested in. As you can see, we've used several of these devices in this article. We hope you found it easy to read.