It needs a ritual, a rhythm and a pattern. And that s why a lot of advertising on TV you see is too hot, too specialized, too fragmentary. It doesn't have that ritualistic flow. But the advertisers are aware of this and they're doing a lot to correct it. But I think that is the great secret of a thing like the Olympics.
People have the feeling of participating as a group in a great meaningful ritual.
And it didn't much matter who won. That wasn't the point. But I think TV tends to foster that type of pattern in events. Well you might say it tends to foster patterns rather than events. I was amazed at the excitement that generated in everybody, the expectancy.