He invented a testing process for prostate cancer. But, it took a new a CEO and a vice president of marketing to take the company from debt to fast growth. The task of sales and marketing can be approached in many ways as I have learned from the 140 business owners we have studied in depth here in Small BusinessSchool . Depending upon the business model, the personality of the owner, the industry standard and the overarching vision of the company, strategies vary. Marc Katz demonstrates that defining to the marketplace your unique selling proposition is useful and perhaps the best and only way for a small company to truly compete.
Marketing is the big topic of attracting customers.
Selling is a small part of marketing. Marketing is getting the word out while selling is actually asking someone to buy. This activity is selling. If you can't market and sell, you can't have a business. OK, now it's your turn to write.