The writer of your script or jingle lyrics should have specific experience in writing for radio. Radio copywriting is very different than writing copy for print ads or brochures. Your production company should have access to professional jingle singers and voiceover talent. If you need to hear demo tapes, they should be provided to you by the production company. A custom musical jingle can be a very powerful marketing tool for your business.
People have no defense against music.
Consequently, your company's message gets past the barriers that come up against the typical commercial. Large businesses and major corporations have used the power of musical jingles for years. They know that people retain the content of a jingle spot up to ten times more than that of a typical voice-only spot. There are, however, some products or services for which a jingle might be inappropriate. In these instances, creative copy using the AIDA formula, and the use of sound effects and library music will get the message to your target audience.