We get some satisfaction, some blood. Tour events leave fans in a blurry sort of purgatory for the better part of a week. Match play injects drama and disappointment into every swing. It also creates intense rivalries, which in turn create further interest. Golf in any form is a window into a player's personality, but match play shows more clearly and more quickly who these people are.
Match play has a whole different energy.
Functionally, I don't think it would be any problem. You could start with a field of 72, have a two-day qualifier at medal play and the survivors move on to match play. Of course, you could seed the brackets to give the big names or that year's hottest players a bye into the second or third round. Regardless of whether the PGA ever goes back to match play, and I'll bet they do someday, a turnaround in the status of the PGA Championship is long overdue. As I said, most players today would rank it last among the majors.