Don t ask for a salary that is out of line with your position, but don t let anyone push you into a lower salary, either. Of course, all of this is easier said than done. You need to offer up reasons why you should be paid more. Have those reasons ready, and be prepared to defend your requests. If you are a new college grad, the one key factor that will allow you to be paid more and land a better position is having a healthy set of internships on your resume.
Internships are the new entry-level jobs.
Otherwise, it will be very difficult for you to negotiate. If you have Internet savvy, Web page authoring skills, or other technology skills, this is another bargaining chip. The more unique your skills, the better your bargaining chip. If you are a dream to work with, you had better believe this is a big plus. Have glowing letters about your work style ready to bolster your requests.