And it is also expensive, although it looks like fabric that you cover a sofa with. Now PGI is trying to sell Miratec for uses that don't receive much wear, such as office cubicle-wall covering, the analyst said. An executive at a European competitor of Freudenberg, who has neither seen nor felt Evolon, was even more skeptical of its success. It's really nice stuff. But spunlacing is expensive as hell.
Polyester is expensive as hell, and polyamide is expensive as hell.
While agreeing that selling Miratec into the traditional textile market has been a challenge, as was ramping up commercial production, he said that the company has scored some significant sales. In February, for instance, the Arden Company began selling at Kmart stores in the US some outdoor furniture cushions using Miratec. Under a contract with Johnson Controls Inc., Miratec will be used to make headliners for one General Motors car in the 2002 model year, Norman continued. He declined to name the vehicle. Nike has also used Miratec to make a line of runners' shirts, he said.