The Internet is one of the fastest growing enablers in this century. More and more consumers are turning to this powerful information tool and communication channel, and progressive auto dealers are taking advantage of this new medium. The demographics of Internet users are an auto retailer's dream. According to a survey commissioned by Business Week in April 1997, more than 40 million users in the U.S. access the Internet compared to only 1 million in 1994. Internet users also are getting older.
Internet users are well educated.
These studies also confirm the belief that Internet users are affluent. Although not a lot of users are actually purchasing over the Internet, a large proportion are researching and gathering the necessary information to make their purchases. As more and more consumers go online to research their new vehicle purchase, dealers are realizing the need to have an electronic presence. The key to online success is to provide accurate information to consumers when and where they are looking for it. There are several keys to designing your dealer Web site.