The firm coordinates the team of experts to help determine the value of an idea and the price of the new product. The issues of estimating the commercial and financial worth of an idea are addressed as well as assessing market values and pricing strategies.
New ideas are always limited to a budget and a window of opportunity.
The firm uses conservative steps to help the client reach his window of opportunity on budget. Next the client is given several marketing planners to choose from in order to determine the profit potential of the new idea. During this phase manufacturing cost estimates are obtained and retail prices are set. If the project is still within the client's budget, then often a patent is filed by the firm. Prototypes are perfected and manufacturing is begun.