They want to dress up like them, talk like them and be like them. Values can still be taught in later years, it just gets more difficult. Actions speak louder than words. To tell a child to be kind, to be positive, that they should treat others the way they would like to treated, or to be responsible, has little significance. To show them how to be those things will make the difference.
Parents have to set the example.
Seize the moment. In those ordinary, everyday moments we not only provide incredible learning experiences, but we also teach our children what we stand for and the values that we hold dear. When we answer our child's questions honestly, or teach them how to recycle, we instill values. When we show them how to care for a pet or follow rules such as no hitting, no interrupting, or to respect another person's property, we instill values. Embrace these moments.