The media community of Halifax makes up the Partnership's largest single industry group of investors. Growth begins with community confidence. Research indicates that 80 per cent of community growth comes from within, and confidence is essential to fostering that growth. In the late '90s, several national media and major consultants' studies pegged Halifax as one of the country's best locations to live and work. But local studies also showed that many of the citizens didn't feel the same confidence and weren't aware of many of the region's assets, especially its new knowledge-based strengths.
Negative outlook has a way of becoming a self-fulfilling prophecy.
Yes - The Partnership has run three annual marketing campaigns to build confidence in the community, and research indicates that we've been successful. In parallel with that confidence, this community has grown stronger than ever. We expect that this campaign will go a long way in helping us to achieve two of our primary goals - to support business within the community and to grow business within the community. By building confidence and helping to stem the brain drain, local businesses will have access to a broad pool of educated, skilled labour. We have one of the most highly educated populations in North America - and we can't afford to lose that resource.