Many Web page designers try to attract attention to their site with the latest technology. Unfortunately, a very large part of Web users are using older technology for one reason or another. The content of your site is most important. Make it informative and easy to navigate. Avoid the use of long scrolling pages.
Many users only look at the content immediately visible when the page loads.
Important content and navigation elements should be at the top of the page. If you have a list of links down the side of the page, put the most important links at the top. Include the major links in the list and minor links can be accessed as branches of the major pages. Develop pages on your hard drive and test before moving them to your site. Set up a directory structure on your hard drive that mimics the directory structure of your web site.