Men in this category philosophically do not agree with Greek organizations or have no interest in campus involvement. No matter what the chapter or IFC effort, these men will not join the Greek community. These men do not have complete information on the Greek experience, nor do they have positive acquaintances in chapters. When fraternity men develop individual personal relationships with these men, fraternity is no longer an abstract concept but an organizational opportunity with a name and a face. These men generally don't seek Greek mambership, but many are ideal candidates for membership.
Public relations is important, but recruitment goes beyond it.
A publication or video will raise awareness about fraternities, but fraternity members, themselves, engaging in everyday dialogue with these 'maybe joiners' will create friendships that produce new members.