The 8 Biggest Marketing Myths 1. The best product or service will win . The Beta was superior technically. It s now gone, ancient history. What wins in marketing is the perception in the prospects mind.
Perception is reality.
Most people are quite sure their perceptions are correct. When Coca Cola introduced the new Coke it failed miserably. It was a problem with perception . Even though Coke had performed over 200,000 taste tests and new Coke had won hands down. Today new Coke is also ancient history.