Let me take just a moment to explain that. First look at the positive versus the negative. Chances are you said negative. If you did you would be right. When you run into someone who is unhappy with a business sometimes the mere mention of the industry itself will unleash a tirade of negative about the specific business.
Negativity is a much more powerful emotion than being positive.
Positive is comfortable. Negative is uncomfortable. It's nearly impossible for a business to overcome negative word of mouth with conventional advertising or promotion techniques. It's even harder in a small town where so many people know each other. I will deal with how to handle negative word of mouth later in this article.