Track this information on your site but allow users to change it as often as they wish. Also allow the customer to customize the information they view most often. Content, content, content. Make sure your information is as accurate as possible. Point the customer to areas of your site containing more information about your company.
People like to do business with companies they know and trust.
Robert Jenner is president of The Network Doctor Inc., a Santa Clarita computer networking firm. All rights reserved. Reprint by permission only. Direct questions and problems to the webmaster .