And so he fled, seeking refuge at a remote Mendocino County resort, where he could watch the stars and soak his toes in mineral baths. It's also easier to learn and use because it is written in words, rather than numbers and complex algorithms. It was so congested, such a frenzy down there. The contrast couldn't be greater. In the Silicon Valley, the galloping pace of business makes and breaks millionaires each day.
Engineers work around the clock developing technologies that become obsolete within the year.
Housing prices are soaring. Commutes are legendary. For Sassenrath and his 15 employees, a busy day may involve walking over to the massage cottage for an herbal facial or cruising down the road to a winery. The neighboring community of Ukiah, with about 15,000 residents, is a sleepy, hippy town surrounded by grape vineyards and pear orchards. It's very efficient, extremely tight coded, very small and portable, and it really does run on just about every platform with almost no modifications to your code,'' he said.