The content of the photograph includes the background, the setting, the posing, and the facial expressions of the people being photographed. A studio that can offer you a large selection of backgrounds and props would have a better chance of giving you the best in content. Request samples or test shots of the proposed background, taken by the photographer, to help insure the best in content. The photographer's samples should show an ability to pose people naturally. A studio that develops their own photographs on premise can control the quality and service better than a company that sub-contracts the developing or sends their developing out of town.
Presentation includes the folders the photographs are delivered in and other accessory items.
The right folder sets off the photo package. The presentation folders should complement the photographs, not detract from them. Photographs delivered without folders cheapen the overall presentation. Photographs should be boarderless, the boardered photographs result in smaller images and smaller head sizes. The work before the prom includes the planning of the background, the providing of posters and slingers to advertise package prices, working with the committee in designing memory books and tickets, and scheduling delivery dates, order dates, and reorder dates.