The trial began in June 1994 and was expected to last until the Autumn of 1996. In December 1995 it became the longest civil case in British legal history. It is understood that McDonalds have tried to discontinue the action due to the adverse publicity and the problems due to the two defendants providing factual evidence which damages McDonalds image. Mc Donalds are so worried about the way the case is going for them and the bad publicity that they have twice flown members of their United States Board of Directors to London to meet with the defendants to seek ways of ending the case. It is still not clear when the case will end but it continues to get good publicity for the animal movement and bad publicity for McDonalds.
Money is needed to help the legal battle.
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