Emphasize that catching problems early, with the help of regular checkups, takes less time from one's life than does waiting and perhaps developing a serious illness. If I do have a prostate problem, treating it may mean the end of my sex life. This is generally not the case. In many instances, treatment for prostate disease, including prostate cancer, need not affect a man's sex life. If something is wrong with my prostate, I don't want to know.
Prostate cancer is incurable.
Many prostate cancers are curable if detected early. Waiting until symptoms appear only increases the odds of finding a prostate problem when it is more advanced and less treatable. On the other hand, symptoms can come from prostate problems other than cancer. So there's no reason for men with prostate symptoms to be alarmed. There's every reason to have a prostate examination.