This focus continues to offer the classical tradition of understanding the web of meaning surrounding human existence. Courses such as classical rhetoric, American rhetorical traditions, and language and meaning promote the study and analysis of communication created in historical contexts. It focuses on the explanation and application of communication research in courses such as interpersonal, intercultural, group, and organizational communication. Involvement in the International Association of Business Communicators outside of classes gives students insight into advertising, public relations and corporate communication. Recently the Advertising and Public Relations Club started offering students more avenues to learn about their future professions.
Journalism focuses on theories and practices of communication through broadcast and print media.
This program stresses technological expertise as well as consideration of the impact of communication on society as reflected in course offerings such as TV broadcasting, media law and ethics, and magazine feature writing. Students can also join the Society of Professional Journalists local chapter.