Donaldson's drop-by occurred in the midst of the crucial May ratings sweeps that end this week.
More ads mean increased revenue.
About a week before, Donaldson appeared on the nationally syndicated Howard Stern radio show. For the trillionth time, Donaldson explained why his teeth are so white. A horde of mostly screaming women showed up to see the blue-eyed Donaldson. Having witnessed KFMB's blatant Colby coattail riding, a few questions come to mind. KFMB may be self-serving, but it's not desperate.