Spring 2001, and in alternate years. This class looks at contemporary industry standards, organization, ownership and regulation in the electronic media. Students examine programming philosophies and practices of radio, television, cable networks and local stations, including radio formats and television program types. We discuss rating services and their effects. CO 490 Issues in Mass Communication Current issues and research in mass communication are studied through critical readings and class discussions.
Emphasis is on the media in social, political and economic contexts.
Students draw upon knowledge gained in this and previous communication courses to conduct case studies. The Senior Project is the Communication program s culminating course. Working with instructors from the Broadcast and Mass Communication segments, students develop high-level projects centered around solving specific communication problems for real clients. Students sharpen their skills in preparing for production, producing the materials and completing a project to clients specifications.