An introduction to marketing and the functions of management. Topics include analysis of marketing situations, market segmentation and target markets selection, developing marketing strategies and marketing mix program, marketing control. Introduction to corporate financial management, mathematics of finance, principles of valuation, capital investments evaluation, analysis of risk, financial leverage and capital structure, estimating the cost of capital, dividend policy, lease evaluation, mergers and acquisitions. A wide range of financial institution, markets and securities are examined. In detail, together with such concepts as financial intermediation, financial flows interest rate determination, and money supply formation.
Emphasis is placed on contemporary issue in our financial system.
The subject examines financial decision making in the international environment. It builds on and extend the domestic corporate finance framework to the international dimension. Topics covered include the foreign exchange Market, risk management and foreign investment analysis in international business. The international finance system, foreign exchange market, currency futures and options, the balance of payments and evaluation of the International Monetary System, parity and currency forecasting, foreign exchange risk management, managing accounting and economic exposure, working capital management for the multinational firm, financing strategies, trade financing, current asset management, international banking crises, Euromarkets. Students will extend their previously acquired corporate finance skills with particular emphasis on the cash flow aspects and optimisation of returns to equity owners.