The page should not draw attention to itself but should serve the text. Above all the site should help ordinary people, not demonstrate the authors' virtuosity at page design. Conversely, good content may be wasted on a site that is so unattractive that users are deterred from examining it. Content must be placed thoughtfully, with proper attention to logical ordering, subdivisions, emphasis cues etc. Any graphic elements that can help a reader find information easily should be employed.
External links take the reader to other Web sits featuring related information.
Too many of them can confuse readers and blunt the message of the original page. Using too few links may risk omitting useful resources located elsewhere. Links should be clearly marked and described. The names, addresses, telephone numbers and email addresses of persons responsible for the site should be clearly evident on the page for the convenience of those who want to ask questions or make suggestions about the material contained on the site. But real benefits will follow from this growth only in the general public and health practitioners alike learn to appreciate both the benefits and risks of relying on Web-based documents for health information.