Printing belongs to the Industrial Age. Interactive media belong to the Information Age. The costs of conventional publishing are rising. The expectations of readers are also rising. There are three kinds of publishers and three kinds of publications.
New media is like conventional media in five important ways.
New media has six advantages over old media. Crafting effective editorial means thinking beyond lines and paragraphs. Multimedia offers an explosion of illustration options. Publishing is becoming a continuous process. It's not advertising, it's direct response.