The module focuses on the development of viable business concepts and on strategies for action towards realising the goals that these business concepts imply. A strategic management view is employed as a tool for exploiting opportunities and as a defence against threats created by changes in the business environment. A multitude of pedagogical approaches will be employed. Apart from conventional lectures and seminars in connection with the course literature, these may involve case seminars, guest lectures by practising entrepreneurs and representatives of small business development agencies, company visits, oral presentation by the students themselves, etc. As an assignment, the students will follow a particular small firm during the course and provide their fellow students with reflected feedback on that firm's current status and future potential.
Participation is mandatory for most educational activities.
Examination Attendance at seminars and case presentations are required to pass the course. In cases where there are applicants from abroad, the course language will be English. Otherwise, parts of the course may be taught in English. Information on language aspects can be obtained from the student counsellor. Financial Times, Prentice Hall.