Moreover, Tichy goes one further to state that storytelling is not only a useful tool for leaders, but an essential pre-requisite. Brawer, Robert A. 1998. Insights on Management from Great Literature . The Cunning Plots of Leadership. Fortune , September 7.
Nothing serves a leaders better than a knack for narrative.
Stories anoint role models, impart values, and show how to execute indescribably complex tasks. The Managerial Art of Telling a Story. Harvard Management Update , January. Stories can be the best way to package meaning and spur others on to achieve. At the most basic level, storytelling can help a manager gain and hold his audience's attention.