A sensible balance is needed so that the science of research can strengthen and even inspire the creative process, rather than control it. I believe that advertising, an art, cannot be predicted or predicated on the basis of scientific methodology. My reasoning was that during the brainstorming sessions I participated in as a former professional, I witnessed this spontaneous behavior among my colleagues and I believe that it encourages creative thinking. The second assignment was to complete the last three sections of the following case study. Pricing is too expensive.
Products sold are only the small size.
Consumers expressed basic fears of shopping in the stores at night and during the day when teenagers hang out in front of the stores. Fresh produce, pasta and sandwiches have been added. To speed up the sometimes sluggish checkout process, two clerks work the cash registers. In order for the brainstorming class to work, I split the group in half and we held two sessions of approximately ten to fifteen students. To get a better feel for the value of a brainstorming session, we met around the table in a conference room setting.