It's just that beneficiaries have to pay for them. The ones that have done so have been successful. Change Marketing, Disease Management One issue, he continues, is marketing. They don't have special enrollment and intake for new Medicare enrollees. Anyone who knows anything about epidemiology knows why that makes sense for the elderly.
Most plans tend to focus on the commercial side, which represents the larger number of enrollees.
They view it as folding in a group of patients and putting them in the same system to get economies of scale. But if you don't recognize the unique characteristics of the Medicare population, you lose out. That runs through marketing, enrollment, basic care, disease management, enrollee retention and a host of other issues. Much of the blame, the former Republican staffer says, can be placed on a HCFA run by Democrats for the past eight years. The tendency of late has been to place new requirements on plans with limited value.