Radio and television made it a private activity by moving it into the home. Now, entertainment is a mass industry. As our leisure time grows, the role of entertainment becomes more important. Mass media is passive rather than active communication Heavy consumers of TV participate in fewer activities outside the home. Viewing induces relaxation, drowsiness, and passivity.
Metabolic rates drop during viewing, encouraging weight gain.
Newer technologies provide for more interactively, thought not face to face. The Internet can be used to join on-line communities of interest. Video and computer games can be highly interactive. Calvin understands the passivity of the television experience. This commercial suggests an alternative with Sony Home Theater.