As you start to read over this guide, you will probably start thinking that anyone who puts something together with this much detail and precision surely must have some control issues. Anyone who spends the time and effort assembling a complete corporate identity package is genuinely concerned about maintaining their clean, professional-looking corporate image. Different systems have different applications and uses, so it is crucial that you define your colours in all of these colour systems. This is important, especially for anyone who has a logo and logotype. You'll want to decide if you want your logo to appear as a printed watermark, and if so, where, how, what exact colours, and what exact size.
Nothing looks as bad as a crowded logo.
We've seen them, usually at the bottom of an ad, perhaps in a list of sponsors for a given event. We know that this one is particularly difficult to enforce, but it is well worth the effort. You need to set minimum limits to the size of your logo and logotype, if you want to maintain its legibility. Electronic versions also need to be regulated, or you may end up with your logo only 10 pixels tall. As part of how your logotype and logo appear together, you must determine what size logo appears with what size logotype, and ensure that those decisions are adhered to rigorously.