This television and print campaign provides consumers with information about a new way that medication can overcome one of the biggest barriers to weight loss.
Obesity is a complex, chronic disease requiring long-term weight management.
Medication can help some people to experience a feeling of satiety, so they have a fighting chance to gain control of their eating habits. You Do Your Part. We'll Do Ours. Despite the growing prevalence of obesity in our society, it remains one of the most difficult subjects for physicians to address with patients. Knoll's new campaign is the latest educational effort to help expand dialogue between physician and patient about the risks of excess weight, realistic expectations about weight management options, and the changes in lifestyle that must be implemented in combination with medication.