Origins A form of range marketing has been in use in The Netherlands for many years. The Prudential Real Estate program originated in Australia. Range marketing is an alternative marketing program for Sellers. Range marketing will not be used by all Sellers or replace fixed price marketing. How It Works Ranges have been created utilizing NAR, state, province and local market statistics.
Ranges are broad to encourage offers and provide an avenue for negotiation.
Properties are listed at a fixed price, at the top value of the marketing range. Properties are marketed utilizing one of the ranges, jointly selected by the Seller and the Agent. The low end of the range is meant to attract a wider range of buyers for the property. Sellers who agree to use range marketing agree to entertain and respond to all offers within the range selected. A dialogue based on a mutual understanding between Buyer and Seller of what price range the home will eventually sell in, encourages early negotiations.