We go to films to see what we can't see in real life, or at home. A social activity. Films are always funnier, sadder, scarier in a crowd. An entire generation learned how to look, act, and talk from the movies. The Psychology of Movie Viewing 1.
Movies present a vivid, visual presentation.
The audience is receptive. The special characteristics of movie viewing - the dark, social isolation, big sound, big screen, forces the viewer into deeper concentration. This makes the subjects even more receptive. Narrative form involves them with the action and emotionally manipulates them. Audience identifies with stars, characters, story lines, and situations.