That purpose is their genius. He notes that 'purpose' is at the core of work, relationships and recreation, and that people are at their best when they are in sync. When you find yourself clashing with corporate culture, when you don't seem to click with your work, or when your relationships and life seem to be weaving all over the road, it's a sign that your genius is asking to be set free. Blumenthal talks of recognizing that abilities that come naturally to you, and toward which you are strongly inclined, are clues to your genius. Setting your Genius Free' encourages people to raise questions and encourages dialogue.
Participants find themselves asking deep and probing questions about themselves.
The support they get from other members of the group helps them to get new and useful insights. Each person has a genius, which is a special gift to the universe in general, and to those around you in particular. A good use of your life requires following your genius and a commitment to a mission. Your genius may be close to the surface or locked deep inside. He calls his genius 'Guiding the Flow', which goes some way towards explaining the diverse projects he has been involved in.