Instead, after selected movies, you would have the opportunity to buy a soundtrack or a T-shirt direct from the manufacturer. If you would rather stick with an artist's album, you can also buy the album in its entirety. This can be done with one swipe of the card. The card also replaces the need for multiple movie channels found on cable. From Mi-TV's database, you can directly select the movie that you want to see, without paying for what you don't want to see.
Movies come with or without commercials.
However, to see a movie without commercials, you must pay a little bit more. If you decide to pick the cheaper viewing option, you'll notice that the commercials are also personalized. Similar to web banner ads that are targeted to follow surfing habits, Mi-TV adds commercials for products and services that it has calculated that you need. The two screens overlap so that you can see each screen. If you are watching a commercial and see something you like, you can look up the company's web site and make the purchase before your television program returns.