Now, of course, everybody has an endorsement deal of some sort. Professional golfers are nothing more than walking billboards for brands of clothing, golf equipment, automobiles and motor oil. Their hats seem to carry four distinct messages, their shirts two, their bags one. Their caddies work out their own deals. But what was once limited to athletes and farmers has crossed the barrier into everyday life.
Nobody cares about salaries, benefits or perks anymore - endorsement deals are where it's at.
My accountant spends his days hunched over his clients' books. He wears a yellow baseball cap that says Dixon Ticonderoga in bright green lettering. Free coats, product, six figures. Not as great as Doc Crandall's, though. Yeah, Got himself a great deal with Snow's Lard, with a secondary endorsement from Oscar Mayer.