Behind the fun and games lurk serious commercial interests. This is just one example of how juice companies can gain a competitive advantage in a noncommercial environment. One of Coulter's client companies takes those recommendations seriously, and with good results. Kits contained promotional and prize material, all spotlighting the popular cartoon feline. The promotion will be repeated this year.
Presentation is important in cafeterias, especially when it comes to boosting nonbreakfast sales.
Though juice and juice drinks still sell better at the early meal, their appeal at other times of the day is increasing. Research of consumer habits can help market juice most effectively during the different dayparts. Additionally, at breakfast consumers select juice and food at the same time. This means juice can be sold in display cases, bundled with other breakfast foods, such as yogurt or muffins. At lunch, beverage decisions are dictated by flavor, according to the study, and a shift is often made to fruit drinks.