This metaphor is categorized through the use of the Pentad . We can overcome this only through the use of symbols. The attempt to get others, through language, to share our world view. For Burke, motives are the final action Language is a set of terminstic screens which deflect, select, and reflect. Terminstic screens are saturated with motives.
Motives are both conscious and unconscious.
The Pentad shows the relationships in the text. This school of thought began with Robert Bales' studies of small group communication. The stories, Bales called fantasy themes . Ernest Bormann lifted this idea an applied it to text in general. The stories are created in small groups and chained out to the larger society.