After a while someone decided they wanted to send more than email. FTP meant files could be moved from one place to another just like the post office but without the postage. The receiver could print it if he wanted or better yet just make revisions and send it back. The only drawback to this was that the receiver and sender had to pretty much agree which application was going to be used and both had to have it. Notice we're back to the BBS again.
People post things on the web just like they posted things on BBSs.
It had pictures just like in elementary school. All went well enough. The ISPs had traded posting text for posting text with pictures and they were doing a rousing business in email and file transfer. But something was missing. The IPs were nonsense.