This ad, which uses Chief Sitting Bull to create a stereotypical, racist image of Canada's native peoples, is insulting, in the opinion of the First Nations and the Bloc Quebecois. We hope not. The Bloc Quebecois calls on the government to bring the necessary pressure to bear on the airline to withdraw this ad, which is damaging not just for the First Nations, but also for the image of Canadians in general, and to offer apologies. Furthermore, the ad should be designed by a Canadian company, rather than a British advertising agency that has apparently not yet shed its colonial past. Mr. Speaker, the lack of immediate information regarding hazardous material is a major reason why firefighting is one of our country's most dangerous professions.
Firefighters routinely provide emergency medical treatment in unsanitary field conditions.
Firefighters are especially hampered by lack of information available when they arrive at such incidents, especially within the critical first minutes upon arrival at the scene. The implementation of a hazardous materials identification system would ensure that firefighters have the information they need to effectively respond to any incident enabling them to protect lives and property. I along with the International Association of Fire Fighters urge the Minister of Transport to establish a Canadian demonstration site for Operation Respond, a computerized North American 2429 emergency response system which will protect the safety of our firefighters, their families, our families and the rest of society. The Cypriot community of Toronto held the event to honour and pay tribute to the Canadian men and women who served admirably with honour and distinction for over 30 years in Cyprus. Canada's peacekeeping force maintained an unblemished record while serving and participating in the United Nations mission.