And another five days after the normal Holi called Pancham Holi. When the residents of such a large and densely populated city become profligate it is not surprising that a lot of water gets used during the festival revelries. The municipality has to make special provisions for meeting the extra water demand. But this year they had a reprieve. The local press decided to play the role of giving leadership to the masses and a sense of direction.
People pump out water as if it rains underground.
The second day saw a women's meet with activists like Medha Patkar and Vandana Shiva and models like Priyanka Chopra. The third day, a public meeting with chief minister Singh, Ajay Devgan and Mahesh Bhatt from the filmworld, and three environmentalists which included Anupam Mishra and Rajendra Singh. The paper has also been taking out advertisements urging people to take up water conservation. Dainik Bhaskar has today emerged as the biggest Hindi daily with a total circulation of 1.8 million and a readership of 10 million. Sudhir Agrawal, managing director of the paper, explained why the paper got into this campaign.