Web builders haven't yet broken out of the computer- industry ghetto. Not this time. They get paid pretty well for their trouble. Despite all the compatibility and standards issues, Web builders are pushing forward with new technologies. Even as Web builders begin to figure out the technical issues, the business side of the Web needs a lot more thought.
Intranets are cool, but the public Internet still has plenty of life.
Now for the specifics. We Web builders are a hard working lot. But while the Web has been hyped as the next great mass medium, we haven't yet broken out of the computer- industry ghetto. At the same time, only 35 percent of the employed Web builders work in companies primarily devoted to Web building. That suggests that Web building is becoming an in-house phenomenon, not something automatically outsourced to Web studios.