When to run your spots. Most retailers like to place their advertising Thursday through Sunday to support weekend sales. However, increasingly, many retailers are finding the value of running schedules Sunday through Wednesday. The advantage to this is that your message is planted in the mind of the prospect earlier in the week. Your Radio account executive can develop a schedule that makes sense for your business.
Drive time is all the time.
There are nearly as many cars on the road during midday and afternoon as in morning drive. And, on average, Portlanders are spending 42 minutes each day commuting in their cars where Radio is the best way to reach them. Reach and Frequency and Consistency Reach is the number of people that will hear your commercial. Frequency is the number of times your customer will hear your message. Consistency means your ads need to run continually throughout the year.