Recommendation Stories Stories about other prestigious customers who had similar needs solved by the product. GM was floundering. Show return on investment Often used after demonstration or dramatization to prove that the investment is worthwhile. Conclude with believable estimates of how much business could actually be brought in by following your campaign. Use real numbers, be accurate and believable.
Operating costs decrease.
Equipment costs, labour costs, maintenance costs, reduced downtime, reduced marketing costs, reduced sales call costs. Get more use out of production or sales area facility, increase traffic increase sales volume without capital costs improve image, change customer's perceptions. Often we need to help the client build an image of value in their mind. We can do that by creating an analogy they can understand. Compare a complex concept to a simple one they understand.