I saw a comedian once who was noticing the lack of respect people have for other peoples' drinking preferences. You really don't see that anywhere else, he said. Like with mayonnaise. Nobody says, Oooooh. Good for you turning it down.
Nobody says, Come on.
Mayonnaise is great. Stop being such a wuss. Looking at the bottom line, you realize, Hey. So right there I've got a leg up. You're doing something illegal and I'm not.