International Commerce International Marketing Internet Advertising Internet Economy Internet Media Internet Prod. Commentary Online Advert. Some 30 percent of all Internet users have listened to Internet radio within the last three months . Right now, Internet radio advertising is not a major issue, but it is making a ripple, and it is an interesting case study in media convergence. A remarkable 30 percent responded that they had, indeed, listened to Internet radio within this period.
Education seems to make little difference in listenership.
The numbers have gotten big enough that some of the top measurement firms are beginning to take notice. On December 8, Arbitron released its first Webcast rating report, which seeks to bring broadcast-style audience measurement to the streaming media industry. The top radio station in terms of cumulative listeners from the survey was Texas Rebel Radio , a Johnson City, Texas broadcaster with about 84,000 online listeners. Yep, looks like the web has the potential to democratize radio. Not that the newbie, Internet-only broadcasters are dominant.