It's kind of unique. People seem to really love our product. Everyone in the business talks about mouth feel. And the feel of it is very much part of the taste. It's not just the taste.
Research continues for foods that can match the taste and feel of real fat.
More likely, the answer to our weight problems will still be found in those two very unpopular concepts - a healthy diet and exercise. Meanwhile, our brightest scientist will continue their pursuit of the food industry's holy grail - food that is free of fat but tastes like it's full of fat.