I think the Hooters Cup deal is the way to go. For sponsors, they give you a Julius Report that tells you how much TV time your sponsor got every week, for free. Sullivan explained that a BNS team wouldn't have to change much to join the Hooters Cup tour. Engines are different but the cars are the same. The tires are about the same.
Motors have different rules but about the same horsepower.
One issue BNS teams had with Hooters' Northern Division was the ambitious schedule that included races in Kentucky, New York, Connecticut, Pennsylvania, Indiana, and Ontario, Canada. Sullivan wasn't put off by the traveling required. Going from six hours to nine or ten isn't a big deal. And to be able to race for the money and the TV exposure, I had to get a sponsor. We can get on TV 60 times a year.