For our needs no one seemed to cover both angles adequately enough. I realized that in order to cover both angles to my satisfaction, we probably needed two separate programs. For the qualitative analysis we selected Business Insight. It offered everything we had been looking for in a qualitative strategic analysis business tool. Although a software expert system had never been used in the organization, it was embraced because of the features and benefits it offered and how closely these matched our needs.
Planning is vital in such a volatile and harsh business environment.
We were entering an industry that is relatively new and, as with many new industries, has a 'high mortality rate' among new entrants. Despite the newness of the industry a number of major players have established themselves in the larger markets. As a small business, Panthera Tigris was determined to carve out a market niche for itself. Due to the difficult conditions of entry it was crucial to identify a market niche that looked relatively untapped and to develop a unique way of working that niche. Business Insight's question and answer process was invaluable in helping us reach a point where we were satisfied with the niche identified and with the ideas it helped generate as to how to work that niche.