Their advertisements are now directed towards hippocampus, a small tiny part of the brain that processes information by connecting parts of the brain where gut instincts are formed. Until now we only knew that abnormalities of hippocampus were associated with posttraumatic syndrome and schizophrenia. According to Wolfe, the now innovative ads instead of selling pharmaceutical products to the doctors, now sell doctors to the pharmaceutical companies. It costs twice as much to buy the same medicine in America than it costs in Canada or Mexico and the cost of hospitalization now ranks second to the cost of buying medicines in this country. All effort to reign in the costs is effectively blocked by the powerful pharmaceutical lobby.
Doctors have, unwittingly, become part of the pharmaceutical companies scheme to fleece the public.
Next time a pharmaceutical rep brings in a lavish lunch for the entire staff at a doctor s office, it might be helpful to remember that in this land of plenty we call America, one in eight senior citizens have to choose between food and medicines. There is no free lunch after all.