Examines the use of quantitative methods designed to equip the student to excel in the quantitative aspects of business decision making. This course explores major problems, tasks, and techniques required to manage the technical program in each phase of the product life cycle. This course discusses the fundamental concepts and methods of quality and productivity improvement. This course explores the major areas within the field of multi-national management, from organizational problems to economic and monetary implications. Topics include the balance of payments, foreign exchange markets and risk, trade finance, direct foreign investment, capital budgeting in the multinational firm, and the international money and capital markets.
Emphasis is placed on decision making with regard to international investment and finance.
The element of the marketing mix are analyzed in global terms, thus adding the elements of geography, cultural forces, and the structure of distribution to the uncontrollables with which the marketer must contend.