A constant awareness of your presence should always be exuding a professional image. The value of a CCM is worthless, unless those that can affect your future are aware of its value. Educating your Board and club members should be an ongoing process, so that, when a club is in the market for a manager, they will seek out a professional club manager that is a member of the CMAA and is striving toward personal excellence in the industry. Continuing professional development in this industry is absolutely mandatory. The programs in place through CMAA and the BMI programs are exceptional.
Professional development is, without a doubt, the best job security that one can find.
Committing to personal professional development and to the development of your staff is paramount to success. Setting the table for the next manger should be part of our professional responsibility and will, inevitably, help each one of us eventually. I have found that many clubs are unaware of the value and commitment that it takes to gain ones Certification. It is seldom that Boards have a clue as to the varied responsibilities that are shouldered by a club manager and the salary packages that should be offered to recruit a professional manager for a particular club. I t is only through a commitment of all managers that these messages can be taught to club boards and members.