Your current employees know about your business. They know about your company, your industry, your goals and your history.
Experts suggest a variety of methods.
Understand your employees. There are three very different generations of people in today's labor force, unique not only in age, but in work habits and ideals. Consider the differences between employees born in 1942 and 1982. Chances are they value different things and may be receptive to choosing certain benefits over others. Pay competitive wages.