Normally these are not in our focus, but may emerge in connected colonizations of dream themes. We tend to replicate memes that satisfy needs - biological needs like food, shelter, and sex, or needs that contribute less directly to survival of self and progeny. These include the need for love, and the need for a coherent internal model of the world, something we can call upon whenever a situation is too complicated for our hardwired instincts. Meme A unit of cultural transmission. The Selfish Gene.
Memes range from scientific hypotheses to slang words, TV commercials to conspiracy theories.
Still, the most celebrated memetic engineers are usually advertisers. Their job, after all, is to create brand recognition, making meme warfare akin to brain-side product placement. The hardwiring of human beings together through a global interactive media has led to the mass transmission of memes, which, instead of infecting individuals one by one, attack the entire cultural organism.