So now they re going to have to be conditioned that they re going to have to pay for some things. This is a difficult issue because the cost for content is much more significant than the general public ever grasps. We ve got an 85-person staff to support. And we put up 15 to 20 new pieces of content a day. I think it s going to be an evolution, not a revolution.
People are averse to change in anything.
You can t just completely take something away from them that they ve always had. But you can evolve in new services, new content and rationally charge them for it. That s our model. Not that charging a fee for premium content won t continue to be a challenge with some people. I hate to break it to them but that s obviously a misinterpretation of the notion of a free press.