Commitment is earned through participatory strategic planning combined with responsibility for implementation of plans. The firm is a human community. A community which can grow and expand as people work together to achieve their desired future. Determined and inspired people can control their own performance. That when people's ideals are captured and brought to life in their plans for the future their energy, commitment and initiative will be forthcoming.
People can identify and creatively synthesize emerging trends into a desirable future.
They can carry forward the best of the past while overcoming the obstacles to the future they wish to achieve. Expert analytical planning techniques are not enough to chart the future today. Microsoft - Microsoft used the method to facilitate new product development conducting four back to back Search Conference's which culminated in a meeting for integrating ideas, strategies and action plans. This resulted in a comprehensive strategy for each of the product lines within the division. Hewlett Packard -One plant used the Search to organize work so the people would be able to see themselves as owners.