Portland may, indeed, have that authority. A substantial literature indicates that whether or not learning takes place depends on how information is processed. This study examined the processing of information conveyed via the Web, using think aloud protocols and a newly-developed quantitative coding scheme based on existing theory. In the mid-1990s, rural communities began investing in local telecommunications development projects. This study examines the effects of two of those projects on resident s attitudes towards, and adoption of, new technologies as compared to residents of control communities.
Results show the projects have had some effects.
However, differences in adoption were not significant, raising questions about whether investments in such projects are justified. Residents of project communities did, however, have significantly more positive attitudes towards new technologies. Particularly, this study is to investigate political actors involved for the policy-making processes which affected television broadcasting based on the central question of who were the most influential actors. The use of interactivity as a variable in empirical investigations has dramatically increased with the emergence of new communication channels such as the World Wide Web. Though many scholars have employed the concept in analyses, theoretical definitions are exceedingly scattered and incoherent.