Only 32,000 of the 76,000 seats available for the first four days of the game have been sold. Lancashire chief executive Jim Cumbes says poor player publicity is to blame. He also believes that West Indian and Asian communities do not feel welcome on English Test grounds. Or is the slump in sales due to a belief that the series is secondary to the showpiece summer event, the Ashes. Tell us what you think.
Marketing is always a problem in English cricket because football takes far too much limelight.
I went to two games at Old Trafford during the World Cup and it is the worst ground I have been to. The tickets aren't going to be sold unless people are told about ticket sales. Most people probably assume it's a sell out and therefore don't turn up. Then they look on the television and see thousands of empty seats. As Rodger Edwards says, it's the cost.