The exception, of course, is the buyer who comes from the printing industry - but that's pretty rare. So for all of you who are about to buy printing for the first time, take comfort in knowing that we all started out in that same place. Here's some very basic information to help you get started. This printer may not be exactly right for your job, but it's a smart start. If you search for a printer on your own, you may or may not get lucky the first time.
Printers come in all sizes.
Printers do different kinds of printing. Most are general, commercial printers, rather than specialty shops. Lots of consumers assume that all printers do the same thing. It's not that simple. Different presses mean different capabilities and different run lengths.