It was the worst of times. If the Classics, Hollywood, and Rock 'n' Roll could meet the great expectations of law firms for their publicity and marketing campaigns, these are likely to be the lines you would hear.
Lawyers are really smart people.
Lawyers in the world's most successful law firms are really smart people. They are not just winning cases for clients, or limiting damages. They are building companies, saving jobs, changing governments, and forming countries and super city-states. And in the already highly competitive world of lawyers, they are also running faster and jumping higher than ever before. All of these events make lawyers who once felt safe in the protective environment of their excellence wonder if maybe marketing is not such a bad idea after all.