There are a lot of benefits to exchanging good ideas. Our role is to encourage such sharing and to help market newspapers generically, but we don't get involved in selling ads. Chances are more than likely for the daily to make inroads on competitors' advertising base and circulation, even though the Financial Post's purchase and incorporation into the new paper effectively eliminates one national paper from the mix. But it's not likely to affect the actual existence of any other daily, says Charlebois. There's room for the read.
Newspapers are more targeted.
Black will be investing in a product that's upscale, business-oriented, covering travel and the arts, and possibly in sync with a website. Competitors are revamping and spending big dollars in marketing. My hunch is that the market will settle, absorb the new paper and make money. And the customers might benefit, both in terms of prices per copy and in advertising rates. Looking to the future, Charlebois foresees even more convergence for the newspaper world with broadcasters and the Internet, particularly when fibre optics or coaxial cable are widespread.