Linda Chamberlain recently wrote a proposal for a new cryonics - related organization called Lifepact.
People are even willing to go to Alaska to save a few oily otters.
We may be that lucky. Reanimation and rehabilitation technology and services may indeed become cheap and readily available. But, then again, as Linda Chamberlain points out in the proposal, it would be even easier to just leave the people frozen. Furthermore, existing or future cryonics organizations may fail, leaving their suspended members to thaw out. At the worst, Lifepact will provide an unnecessary backup for the existing cryonics organizations.