They are rewarded for lying to get elected. And there is no significant reward for them to change the direction that this country is going. The more government, the more power, the more spending, the better their lives are. If you want change, you must somehow figure a way for them to be rewarded for the things you want to happen and to be punished for the things you don't want to happen. Until you do that, you might as well shut up, for all this whining is not very dignified.
Most people are other people.
Wilde I am not implying that to influence public opinion, a massive, expensive campaign must be waged. While that is certainly the way that has the highest chance of success, it is possible to pull it off by guerilla memes . Well then, if a meme is just a virus, like any other virus, you should be able to start small and then it should be able to spread on its on. Nevertheless, you must think through how it would be done. Different people are subject to different viruses.