Stories appoint role models, impart values, and show how to execute complex tasks. He goes on to say that funny stories and true tales, even false tales remind the worker that they are all in this adventure together. An emotional stable work force is the key to high moral and high productivity. Most people know what it is to be motivated, but not how to motivate others or often even themselves. If people don't feel motivated, they are not motivated.
Motivation is grounded directly in emotions, and only indirectly in circumstances.
Different people may feel differently about the same circumstance, and be motivated very differently, or not at all, depending upon what they feel. In addition, small differences in circumstances can produce big differences in emotional responses and in resulting behavior. Your people's emotions can motivate them to build or destroy your business. People do what they are most motivated to do whatever you see people doing, that is what they are most motivated to do, given their understanding of their circumstances. Even when people are not doing what you want them to do, or what you think they should do, you have to figure out what is motivating them more.