Rather than sucking up hours of in house time, you get to fill out one form, pay retail rates and receive a solid added value from the consolidated analysis screens. This service has been a long time coming and provides solid value. Being able to compare results on a listing by listing basis will enable you to determine whether or not a given service provides the results you need. We imagine that as time goes on, BIR will be expanded to cover more focused posting sites that directly target specific expertise. In the meantime, it looks like someone has finally figured out how to provide advertising placement services that add value, reduce hassle and price out at retail.
Great websites are one thing.
Great websites that produce predictable results are an entirely different thing. Predictable results are the result of careful market planning and clear budgeting. Advertising placed on television, radio or in print is a simple transaction. If you're developing a web presence of some sort, it's your responsibility to build both the audience and the content. At IBN, we're advertising our seminars around the web.