New ideas can deliver fresh values. New ideas can simplify complex processes. New ideas can reduce frustration. New ideas can involve people more fully in their own destiny. New ideas are needed to design the future.
Most people have a very old-fashioned notion of how new ideas arise.
They believe that the analysis of information will produce new ideas. The brain can only see what it has been prepared to see. You will only see new ideas in data if you have prepared your brain with a possibility or speculation. They believe that evolutionary pressures will produce new ideas. Evolutionary pressures refine ideas within the same paradigm but do not change paradigms.