But there are steps you can take to help identify the newsworthiness of a story. If you are working on research or teaching a class involving subjects that are already in the news, you know there is interest. AIDS, global warming, and school violence are examples of issues discussed daily in t he mainstream press. If you have new information about a subject that is already in the news, it could be interesting to the media. Ask yourself that question when considering a news release.
Editors ask the same question before they decide which stories make the news.
If that same mathematics equation results in the development of a new rocket propulsion system that helps the space industry, it has broader appeal. There are different audiences for different stories. If you are planning a news release on the latest display at the campus art gallery you will have a different audience than if you release news on genetically-modified food. Understand who you r audience is. You can't expect to make national news with a local-interest story.