He pulls a tray of still-warm muffins from the side door of the van and, balancing the tray on one shoulder, propels himself around the corner and through the front door. Geist jostle his own burden up to the front counter. Some will go into the shelves in the upstairs cafe, and the rest will be delivered to coffeehouses, restaurants, and shops throughout Sonoma County. The market for these kinds of products is just huge.
People are tired of potato chips.
They want something good. And they are willing to pay for it. One constant of the gourmet-goody industry is that these products are not cheap. Then again, you get what you pay for. But people need a haven.