The writer may then license to the publisher one-time use for the initial fee, with further payments to accompany any further uses. After a while, the time limit disappeared. ASJA objected on behalf of freelancers unhappy with selling the right to keep their articles online forever for a one-time fee. For more than a year, the magazine's publisher, Ira Wolfman, dangled hope that he'd turn things around. In the online world, continuing use calls for continuing payment.
Publishers know it, too.
For some time, Contracts Watch has pointed to Parents as a magazine that deals reasonably with freelancers who take their business seriously. Some writers we really, really want to work with. Others, who are doing journeyman's work, don't have anything in particular to bring to us, so we won't go to bat for them. It's reasonable for a magazine to pay different fees for stories it views as being of different value. Others, who take their freelancing seriously, negotiate to protect their property rights and get more money for the deal.