One case in point is Lands' End Inc, the Wisconsin-based clothing retailer. In response to an overwhelming number of requests, Lands' End has introduced new, expanded sizes for fuller-figured women in their March 1998 catalog. So count on increasing numbers of America's Husky's to start coming out of the closet to take their rightful place among today's fashion set. Here's what their survey of large-size women discovered. Large-size consumers want quality fabrics with attention to style.
Price is no object if clothing fits well, looks great, and make'em feel good.
Variety of clothing choices creates loyal, brand name, repeat customers. And just in time, too. Because today's 80 million boomers are getting to an age when they look better in clothes, especially when those clothes are mainstream fashions. This is the year that assisted living facilities begin their climb to dominate the long term care industry, says John J. Zanardelli, Executive Director and CEO of United Methodist Services for the Aging. The forces that sent this trend in motion began with President Clinton's signature on the Balanced Budget Act last August.