Most advertising can't specifically target new homeowners. Yellow Page ads generate shoppers, not buyers, and it typically takes weeks for the new homeowner to get their new Yellow Pages. New homeowner information can be obtained from various sources. However, most information sources are slow, inaccurate and require you to manually log information into a computer to generate direct mail pieces and mailing labels. Phone numbers are rarely available and extremely expensive to obtain when needed for follow up calls or telemarketing efforts.
New homeowners are excellent candidates for home furnishings and remodeling.
The best source for this information is a reliable list compiler. Your sales and marketing strategy needs to do more than increase sales. It must leave such an impression on the new homeowner that it creates word of mouth advertising. Advertising done creatively and sincerely, combined with a great mailing piece and an excellent offer will result in ongoing and consistent referrals. A good list compiler will offer weekly new homeowner lists along with detailed information on new home buyers in areas that you target.