If you want to see people for health rather than disease treatment then you must educate. If your desire is to adjust children and families so the young ones have an opportunity to grow up healthier than their parents, you must educate the parents. They have to understand that chiropractic is not for bad backs and stiff necks. If you want to see people understand this great principle, then you must communicate it to them and do it effectively. They do not learn it by osmosis.
Patient education is necessary to neutralize the effect they are having on the community.
Only it is necessary for a different reason. Today it is necessary because people need to know what chiropractic is.