Online users are being seduced by everything from free PCs to airline miles. Yet high customer acquisition costs are weighing down more than a few Internet ventures. Viral financial marketing may be a creative alternative. This scheme compensates participants for customer referrals. The more people someone signs up, the more that person gets paid.
Members can check their updated account balance online at any time.
Such low profit margins demand high volume, of course. Members were also granted additional shares for referring new members. Viral financial marketing puts the success of a company directly in the hands of consumers. Will knows of what he speaks. The SEC ruled that shares aren't really free when investors are required to sign up at the issuer's site and give valuable personal information to secure shares.