We feel that native speakers of English need to become more responsible about the global role of our language. For native speakers, this means becoming more aware of the perceptions and needs of the non-native speakers in your audience. Such people may range from immigrants in your own country to bilinguals in one or more foreign countries to users of the world wide web. Whatever your situation is, our company is ready to help you. The fact that English is spreading around the globe seems to clash with the fact that many companies are translating their documents into a greater number and variety of languages.
Localization means modifying a translation to fit a local culture's patterns of language usage.
For example, a training manual being shipped to Argentina might be published in a special Argentinian Spanish edition. In contrast, globalization refers to editing a document before translating it. This means making the original English text clearer so that it will be easier to translate into a wide variety of languages. Although the original document may seem clear to a native English speaker, it probably contains idioms that cannot be easily translated into some other languages. Global Markets Localization is very important for international marketing.