Internet Investing Internet Technology Internet Lists Windows Internet Tech. Here, you analyze the direct and indirect competitors that you expect to face. Direct competitors are easy. You have local, regional, and national competitors.
Indirect competitors are harder and require a bit more thinking.
Indirect competitors are services or other methods your users may use to completely circumvent your type of Internet access altogether. This could be wireless, cable, or DSL access, with which you may or may not be able to compete at any level. This model is a misnomer and deceives users as they do not truly have 'unlimited access'. Lay it out so that someone who does not know the industry will understand what you are saying. Crystal balling The final section of your Industry Analysis is the Industry Growth and Sales Projections .