Relevance varies by age group, language, cultural group, etc. The implications for marketing in a youth context are obvious. Promotional material must be creative, relevant, humorous, entertaining, informative, inspirational, empathetic and clear. Duffy Robbins says, The best promotion in the world won t do any good if the event stinks. We need to make sure that the product lives up to the packaging.
Nothing succeeds like success.
The best publicity is God changing lives. He had no beauty or majesty to attract us to him, nothing in his appearance that we should desire him. He was despised and rejected by men, a man of sorrows, and familiar with suffering. Advertisements in the shop window are only as good as the stock in the shop.