Conversation gives you context and the emotional bond and relevance to sustain a relationship over time. Until now we've measured performance by traffic, but that doesn't really help us understand usage. On that score, context interests me more than content. Design Is a Process What excites me is sharpening my eyes and my brain to see new patterns relating to people, objects, behavior. That's what design is supposed to be.
Good designers listen.
Good designers should be able to articulate the problem you need to solve. Storytelling makes experience memorable. You've got to think beyond usability. You have to get at the emotional tugs. He began his design career in 1994 at Organic Online in San Francisco, a pioneer Web design company.