Management and public relations firms may experience particularly rapid growth as businesses increasingly hire contractors for these services rather than support additional full time staff. A wide range of educational backgrounds are suitable for entry into marketing, advertising, and public relations managerial jobs, but many employers prefer a broad liberal arts background. A bachelor's degree in sociology, psychology, literature, or philosophy, among other subjects, is acceptable. However, requirements vary depending upon the particular job. The California Employment Development Department Job Match Program may have information about openings in the retail field.
Newspaper advertisements are also a good source of job openings.
Experienced managers find job leads through trade journals or through industry contacts. Advancement Most marketing, advertising, and public relations management positions are filled by promoting experienced staff or related professional or technical personnel, for example, sales representatives, purchasing agents, buyers, product or brand specialists, advertising specialists, promotion specialists, and public relations specialists. In small firms, where the number of positions is limited, advancement to a management position generally comes slowly. In large firms, promotion may occur more quickly. For current job listings, browse CalJOBS or America's Job Bank .