E-mail the Management and Marketing Department . Go to the College of Business overview site. Marketing is a social and managerial process by which individuals and groups obtain what they need and want through creating and exchanging goods and services that have value to others. An efficient and effective system will do so in the most economical manner consistent with the desired results. Marketing is a blend of many disciplines and draws heavily from such behavioral areas as psychology, sociology, social psychology, and economics.
Marketing provides a system for a higher standard of living.
The level of efficiency of the marketing system affects the cost of living and, therefore, the quality of life. In some foreign countries the prices of products are much higher than in the United States since many middlemen handle the product before it reaches the final consumers. Efficient marketing contributes to the economy and the welfare of society. Marketing is pervasive and is not limited to business situations. Nonprofit marketing is a very important area.