The first goal is to reach national immunization targets by promoting the benefits of immunization for all ages. Initially, the coalition has concentrated on the promotion of on-time childhood immunization. To help meet this challenge, the CIAP established the first Canadian National Immunization Week. Other activities in 1998 included a television public service announcement featuring our celebrity spokespersons, Sharon, Lois and Bram for English Canada and Bibi for French Canada was produced and aired on the CTV and CBC television networks during the week. Over 10,000 National Immunization Week Kits were sent out and used by daycare centres, community health centres and public health units across the country.
Parents can download the colouring book for their children.
Health Canada took the lead on producing a video on the benefits of immunization that airs on the Parent Channel in hospitals across Canada where new mothers will have a chance to see it. CIAP worked closely with its partner, the Canadian Paediatric Society, to rewrite the CPS s pamphlets series on vaccine-preventable diseases in plain language. The pamphlets have been well received throughout the country. The second goal is to reinforce knowledge levels about immunization issues and their importance. At a time when there are an increasing number of voices raised against immunization, it is important that the coalition attempts to ensure that accurate information is available to everyone, especially parents.