You will find yourself paying more attention to your customers and their comments and suggestions. You will start to hear phrases that would make good headlines. The Last Word On Great Ads Keep in mind how important advertising really is. You are speaking directly to customers. This is a very important function of your business.
Many people reduce it strictly to dollars and cents.
I won't argue the point that cost is an important factor. However, don't lose site of the fact that small town advertising should not be to the masses. Learn from the big guys but don't fall into the trap of using an impersonal product or service message. Remember, you are talking to your neighbors even if they're all over the world. Search this site by keyword.