The study also found that certain big ticket items, such as airline tickets and computer hardware, are being accepted by online consumers. Airline tickets were purchased online by 21 percent of the survey respondents , and 13 percent purchased computer hardware online.
Online shoppers tend to stick to known quantities.
A John Grisham book is a John Grisham book and a ticket to Chicago is a ticket to Chicago. Price was another factor, with 18 percent using the Internet to find the best prices. Women, the survey found, also tend to buy a wider variety of items over the Internet. Copyright 2001 INT Media Group, Incorporated All Rights Reserved.