However, I must warn you that there are many alluring sirens lying in wait to seduce you as you make your plans or review your objectives, and they congregate particularly densely during advertising agency presentations. The minute you hear phrases like this, start worrying. Your plans are almost certainly threatened. Sound the alarm and get back to salesmanship. I don't mean by that you shouldn't be letting people know what you are doing, or that you shouldn't be building prestige or developing awareness - all these are very desirable.
Good salesmanship has a cumulative effect.
If your tone and message are consistent, you build a clear reputation. A reputation is worth a lot of money. If you go into any supermarket you can see this demonstrated quite clearly. Research has shown that heavily advertised brands as a whole are substantially more profitable than brands that are lightly or not advertised.