Actually I never really caught the name of the movie, because the billboard had a half a woman on it who was just about as bare as the law will allow. I know I felt something when I saw that picture. Some Christians would say yes, absolutely. Look at a member of the opposite sex and be attracted to them, recognize they are beautiful or handsome and if they are not your spouse, you are lusting. These are the Christians who are most heavily influenced by Puritan teachings.
Puritan teachings are generally very body denying.
They are deeply suspicious of anything that might be experienced as even mildly pleasurable. Sex is something not to be talked about. It's dirty and sinful. It is certainly not to be enjoyed, even between husband and wife. Sex is something that just has to be done if you are going to have kids, according to older Puritan teachings.