In this way, they provide the total experience of 'car care over time', rather than just cheap insurance. Providing customers with a total experience will see industries converging. So the company that provides the hardware and the news and entertainment, plus anything else that is relevant - will win customers. The worth of the future company will be measured by the lock it has on its customers. Any company that expects to prosper in the old way, by concentrating on its core products alone, will struggle.
Mobility is the key to the future -for both companies and individuals.
Mobile in terms of where they are based, and flexible in the way work is done at every level. The Information Age, the technological revolution which will enable this, is already here, but the implications have not been fully accepted by most businesses. Consider this story - I recently met the owner of a software company with clients in Australia, Europe and North America. That's some commute - or it would be without the internet. The global marketplace means the death of distance.