A Web site that stands still is like a video project based on a single shot. It is a commonplace of advice to WWW authors that each site should be constantly updated. We can think of dynamism as operating at different levels. From the point of view of children, the most powerfully motivating factor resulting from their own WWW presence seems to be audience response. Visible evidence of a mounting readership, through the use of page counters, and a continuing stream of email responses from previously unknown readers, via onscreen links, seem to be transformative experiences, especially at the point at which children first make the transition from being WWW users to WWW authors.
Dynamism can also derive from interactivity, as readers contribute their ideas or images.
On the KidPub site, child users have the options of contributing to a never ending story, sending one of their own, submitting their work as part of a whole school or class, or tapping into a bulletin board. Dynamism is most thoroughly integrated into a site through incorporating narrativity. For work with children this is most effectively generated by making the site serve to tell the story of work in progress. For teachers, the clearest analogy is to that of the classroom display board. In the hands of a mediocre teacher, the display board is a tombstone.