For the food donation part of the site, the company divides the food evenly between Mercy Corps and America's Second Harvest, who distribute it to 74 countries. Two-thirds of the food is distributed internationally. The site receives about 220,000 donations a day, according to the company's website. The site was the idea of a private citizen in the United States who looking for a large-scale way to fight hunger. What's truly amazing is how the sites gained their popularity.
Individuals tell their friends and family, and they tell their friends and family and so on.
The sites have never been promoted through any paid advertising.