Not these columns. Where I have the bug the worst is in writing emails for web sites. Announcement emails, sales emails, customer service emails. There's a seductive appeal to writing at speed. It fits so nicely with the culture of the Internet and ecommerce.
Email is such a 'light,' throw-away medium.
Easy come, easy go. Trouble is, when emails from your site are written quickly, without sufficient thought and care, you miss a great opportunity. That opportunity may be to make a sale, start a relationship, or build some loyalty. In addition, poorly written email leaves a nasty residue in the reader's mind. Readers may not analyze your writing, line by line, but they'll get a sense of a communication that is hurried and not very clear.