The number one reason consumers don't shop more online is because they are afraid to give out their credit card information. One of the biggest challenges facing online merchants has been the public's fear of giving out credit card information online. We are addressing the paranoia of the public,'' says Fisher.
Most people are more paranoid of sending credit card information than checking information.
He also provides database and software services such as screen savers, customized databases, shopping cart software and multimedia development. This customer wanted to conduct transactions through his Web site, but did not have an Internet merchant account because he felt that the rates charged for credit card transactions were too high. Fisher sensed an opportunity. He developed Checkers checking software, which on May 25 evolved into Virtual Bank Checks. The software allows merchants to accept check information by phone, fax, or through an Internet form.