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Newsletters are an awesome tool for marketing legal services.
They enable firms to showcase their knowledge and presentation skills. And the advent of the Internet facilitates immediate and inexpensive newsletter distribution. Read below to learn about articles, books, and tools at FindLaw Lawyer Marketing to help you launch a brand new newsletter or improve an existing one. The author explains how to avoid common problems like violating ethical principles, using stale information, and engaging in self-promotion. Topics covered include attorney and staff time, and printing and mailing costs.