If it's bedding plants, then the short run may be three of four cycles. If it's palms, then perhaps one planting. The short run could be one year's production cycle. In any case, the short-run effect will be that the firm cannot pay all its depreciation and overhead. So there will be no principal payments, reinvesting or salary, obviously an untenable situation in the long run.
Market price is less than asking price and less than cash costs.
Don't produce this enterprise. Either find a substitute or sit out a season. If the situation persists, sell out or do something else. J.A. Stricker, Extension Agent-Economic Development, Polk County Cooperative Extension Service, Bartow, FL 33830. The Institute of Food and Agricultural Sciences is an Equal Employment Opportunity - Affirmative Action Employer authorized to provide research, educational information and other services only to individuals and institutions that function without regard to race, color, sex, age, handicap or national origin.