While you may not agree with everything he has to say, his experience bears true with what many companies are finding. To him, that also describes most managers. A marketing consultant, philosophy professor, commentator, and writer, Weinberger believes the Internet has given birth to a new type of organization, the Hyperlinked organization. We spoke with Weinberger about Hyperlinked organizations and how management can stay relevant in this new world. Hyperlinked organizations are ones in which the organization chart takes second place to the set of personal relationships, and those personal relationships are enabled, thus transformed, by the Web.
Every business already has a network in place of personal relationships.
The Web not only extends it but changes its nature. These businesses give individuals the true sense that the best way they can get work done is by finding and relying on a network of colleagues who are competent and fun to work with. Select an industry or solution from the pulldown menu at the top left of this page to get started. To serve you better, we have launched a redesigned version of the iQ Web site with additional resources. Please adjust your bookmarks accordingly.