The trend of more mini-vacations, rather than long driving jaunts, is likely to accelerate. TO recognize the visitor impact during May, the traditional kick-off month for the high summer tourism season. When the traffic is backed up and the parks are full, and the temptation is to become frustrated about all those Illinois license plates, think twice. It's also appropriate to look closer to home for opportunities to maximize tourist appeal. There are plenty of great attractions to promote, from the Rock River to the Angel Museum to the Snappers to Beckman Mill and even great weekend getaways at the Beloit Inn and elsewhere.
Rock County can continue to capture a growing share of tourist dollars.
And don't forget to enjoy Wisconsin yourself. Oddly enough, folks who live closest to attractions often take them for granted. Get out there and experience all Wisconsin has to offer this summer.