Outcome measures provide critical information to organizations for assessing the impact of their services and for determining areas for improvement. In addition, this information can be used to communicate the value of a program to a bigger audience, including funders, board members, and the public at large. Each training is tailored to the organization's specific needs and can range from two hours to two days. The training covers the basics of outcome measures and highlights examples specific to each organization's programs. Staff also conduct training in measurement and data collection for individuals who have already attended a training and want to further improve their outcome measures skills.
Outcomes are also powerful marketing tools.