In today's competitive market, the technology of each company is pretty close to the same. This means the customer has a hard decision to make, and all things being equal, they are going to choose the company who makes them feel the best about what they are purchasing and whom they are purchasing from. What differentiates us from our competitors may very well be the relationships we establish.
Relationship marketing is an investment that goes beyond sale.
It is a company-wide attitude. The customer must be made to feel important all the way from the person answering the phone to the highest level of management. To develop a strong relationship with our Customers, we must look out for their best interest and really understand what they need.