Disadvantages of Newspaper.
Most people really don t read all sections of the paper every day.
An ad placed in a specific section reaches only the people who look at that section. Despite increased coupon face value, coupon redemption has been declining for years. The paper supplies retail information once the decision to buy has been made, but it does not build brand awareness or create product demand. Your ad placed next to your competitors can only be an advantage if your price is absolutely the lowest. Newspaper Plus Radio is the Key.