We have also presented a cover letter that summarized the additional comments we received in many of the E-mails about the video release. Fans of Studio Ghibli are passionate and loyal consumers who are very respectful of the works of Studio Ghibli and plan to purchase each film as it is released, provided that a Japanese language version with English subtitles are included . Many fans had planned to purchase multiple copies of the VHS or DVD for friends and family. Several fans pointed out that pirated DVDs of Studio Ghibli films have already been released without region codes and are easily available in Asia and on Internet auction sites without obvious action taken against them by Disney's legal department. While fans are encouraged by the possibility of a subtitled VHS release, more fans now deem VHS to be of intolerable quality relative to DVD and would therefore prefer to purchase a DVD with subtitles.
Respondents live all across the United States and Canada.
Many also reside overseas. Respondents are happy with the anamorphic letterbox feature. Respondents would in some cases purchase the English dubbed DVD now to encourage a subtitled release later. Respondents who make purchase decisions for video stores are well aware of their customers' preferences and will order fewer copies of the DVD and VHS if they do not contain the Japanese dialogue with English subtitles. Acknowledgement We want to thank all the fans who voiced their opinions.