The core of their site will be a database of athlete profiles available to college coaches in all sports. The site also will offer recruiting tips, chat rooms and e-mail, but no evaluations about an athlete's ability. The site will be more useful to someone such as Flammang, who had to promote himself to colleges, than to an Eschmeyer, who was actively recruited as an Ohio high school star. For every one of them, there are thousands of athletes in non-revenue and women's sports and kids going to Division II or III colleges. They really have been underserved.
Opinions vary wildly about whether for-fee recruiting services are worthwhile.
If thousands do, Flammang and Eschmeyer believe they can make a profit by selling advertising on the site and cutting marketing and promotional deals with other companies, perhaps including pro teams. I've been dreaming about this launch for a year now, and it's finally here. Now I get to take part in the fun part, which is selling it, promoting it. I don't like all this technical stuff.