Regardless, here are some of my fearless predictions. I confidently assert that at least 50 percent of them will some day occur. Product and menu evolution is ongoing and inevitable. Most pizzerias carry a line of traditional toppings. A few have a line of gourmet toppings.
Most pizzerias carry just one type of each.
Soon, some pizzerias will thrill customers by offering two or more choices for each of their favorite toppings. And while doing that, they'll offer a choice of cheeses, too. For years I've been predicting this and for years, so far, I've been wrong. If you happen to believe so, too, check out the PMQ spring 2000 edition for how-to ideas. However, the key to victory in the pizza wars today is differentiation.