The Jakarta Post has outgrown its objective of 17 years ago. Besides securing its position as the Indonesian reference for the global community, it has expanded substantially into the decision-making, elite society of Indonesia itself. Entering the new millennium, the competitive environment of newspapering in Indonesia has changed drastically. There is no more barrier to the entry of diverse English-language newspapers from around the world, some even currently printed in Jakarta. The Internet and online services are providing diverse, real time information.
Newspapers are no longer the dominant providers of news and views.
Advertising the lifeline of newspapers all over the world - has found many new media through which it can reach audiences heretofore dominated by newspapers. Despite the constraints hindering newspaper industry development in Indonesia these last few years, The Jakarta Post started the digitalization of its newsroom in 1993, followed by supplying our daily news and views to several global database like Reuters, Dialog, The Financial Times, Newslink, etc. With more regional and international strategic alliances in the pipeline, we are moving convincingly into the new millennium. We are rediscovering the real strength of the newspaper, i.e. its ability to seek, select, interpret, edit, package and distribute news and views and advertising. The most recent readership survey - September 2000 provides strong indication that our readers are very loyal.