We look for new ways to get what we need. Many take the first course of action, which often results in lowered performance expectations. Others find the unmet need so compelling that they are willing to change their thinking and behavior to meet it. As we work to meet our needs, there are three basic sources of motiva- tion. Pain is the logic of fear and avoidance.
Motivation based on fear of pain lasts only as long as the perceived threat remains.
Gain is the logic of acquisition. We are limited only by our sense of whether what we want is worth the effort required to get it. If we feel that what we are seeking is worth our time, energy, or money, we will consider it a fair exchange and make the effort. Since these things are not necessary for our survival, the motivation lasts only as long as this equation remains in balance. Give is the logic of meaning and fulfillment.