Magnus' was selected for its distinctive flower color and shape, long bloom season, and ease of culture. The petals of 'Magnus' are more horizontal than the species. Their color is deep rose or carmine. Magnus' grows about 3 feet tall. The variety was discovered by Klaus Jelitto at the nursery of Magnus Nilsson in Sweden.
Purple coneflowers are easy to grow perennials.
They perform best in well-drained soils and partial to full sun. Plants are drought tolerant and have few insect and disease problems. Because of its stiff, coarse growth habit, the purple coneflower is an excellent plant for naturalized areas. It also does well in perennial borders. For those individuals interested in butterfly gardening, the purple coneflower attracts several species of butterflies.