Balaji Telefilms Ltd. The Kapoors hoped to raise Rs. Former actor Dheeraj Kumar's Creative Eye is also angling for a slice of the stock market pie. Creative Eye not only makes programs for various satellite channels and Doordarshan , but had also made tentative forays into marketing sports programs last year, before the cricket World Cup. The issue is, however, yet to be made. The investors' reaction has been positive.
Investors are aware of the person's track record, the quality and success of their films.
Tomorrow, if Yash Chopra's company goes public, people would invest simply because of the name and the quality it is associated with. Traditionally, stocks of media companies like Zee Telefilms and TV 18 have done well. At the moment the going is good. Pavithran agrees, but adds that a shakeout is in the offing. Javeri feels that while stocks of television software producers with a solid base would do well, it would be a safer bet for film production houses to get into software production or tie up with broadcast houses before they go public.