We began our project by looking at traditional ad agencies. We received the high quality, service and creativity that our company needed. This is the law of increasing returns . The Ultimate Marketing Truths Marketing is a strategy, not a tactic.
People don t care about or want to be a part of the masses.
They want more than features and benefits. They want solutions. They want to feel special. Marketing and sales are transactions in which the customer, not the service or product is the winner. Your message must spell out how the prospect will feel or be better off after acquiring your product or service.