Next we tried to duplicate our shopping experience on the Internet. Here were our findings. What we did not find was a good understanding of the type of e-tail operation listed. Some sold computers and happened to have some cameras as well, others carried a wide range of consumer electronics and yet others only carried accessories. Once we chose a storefront, the experience varied widely.
Most storefronts tend to try to put everything on one page, making for a confusing entrance.
Most had some type of search tool that would allow us to find a specific make and model. Browsing was another story. Some provided guidance by listing a range of products by manufacturer, price range or capability. Most relied on the shopper knowing what to look for first. Almost all sites provided easy access to pricing and a one-click selection.