Retailing is a program of study within the Marketing broad-based business concentration.
Students are required to take four classes in marketing research, strategy, and planning. Retailing requires a combination of interpersonal, creative, and analytic skills. Individuals exhibiting high energy, leadership potential, enthusiasm, and creativity are sought by employers. However, strong analytic abilities, including knowledge of statistics, computer application and finance are also required. This balance of skills helps to make marketing professionals ideal candidates for top positions in corporations.