Noticed Call to Action Repeat Traffic Reach and Frequency Reach and Frequency are advertising terms. Reach is the number of different people who are exposed an advertising message at least once.
Frequency is the number of times thay are exposed to the message.
A related term is coverage , which is the potential number of people exposed to a message. On the Internet, you have global coverage, an attractive concept. What you need to be concerned with however, is reach, the number of individuals who actually visit your page, and frequency, the number of times they return . They should also be able to collect data translating this into more effective reach and frequency. The coverage of the Internet is attractive to people marketing to diverse markets, where advertising using traditional media would be prohibitively expensive.