Hi-tech industrial marketing companies sell products that are different in nature from those sold by consumer marketing firms. The consumers targeted by industrial marketing are interested in raw materials, component parts, capital equipment, supplies and specialized services.
Relationship management is also a key to industrial marketing efforts.
Understanding how to add value to industrial products is key to successful marketing efforts. Also, building partnerships and alliances with competitors and customers is another part of the industrial marketing process. The goal of information technology consulting is to create a competitive advantage through the use of computer systems. This is done primarily through providing better information to decision makers via systems such as Executive Information Systems and Cost Systems. Consulting is also geared toward automating processes to cut costs, increase efficiency, etc.