Follow the experts - do what they do, as long as you can stay within your budget. Offer Newsletters, Magazines or a What's New Page Users like nothing more than information and good web site content. 2. Allow your visitors to feel comfortable about your offers and give them a reason to believe you are doing honest business. Since this IS FACT, your job is to provide them with this same convenience through your own site. However, it is important your online contacts feel they can trust you.
People like to know the person behind the product.
Make certain you display your photograph on your site, placed along side any information about you. Display your personal accomplishments, business associates, or resume information which will help the visitor decide easier on credibility issues. You need to allow the visitor to learn about the person behind the web site. As others have found, a testimonial from previous customers, proves to be a valuable way to project trust. Do not offer a name only or their state reference.