Midisoft CEO Larry Foster is giving an elementary lesson on the power of combining sound with computers. He plays the snippet of film once without a soundtrack and again with the soundtrack, greatly adding to the scene's emotional impact. Sound can get deeper into human emotions than almost anything else. Sound is coming to computers, and it is coming in a big way. At 51, the former aspiring musician and software entrepreneur also brings an infectious enthusiasm and excitement for the company's products as well as a belief in the untapped possibilities of combining sound with computers.
Nobody owns that territory yet.
If we're smart, we're going to be in a position to really develop that field. Unknown to the general public, Foster is familiar to many inside the software industry. As a former Egghead Software executive, he had an uncanny track record for recognizing trends in the software industry as well as an illustrious career in the distribution of high-tech products. At first glance, Foster exudes a laid-back attitude with his deep tan, sandy blond hair and California slang evidence of his 14 years in the state. It's this energy that he brings to the job of saving beleaguered Midisoft, which only months ago appeared headed for economic ruin.