The film's publicity was good. It also had a catchy song, ' Kem chhe '. But they didn't even come in. They knew it was a shoddy product. Perhaps they can, as pundits say, smell a bad film.
Nobody knows what the audience wants.
But I do know what they don't want. They don't want to see rehashes of earlier blockbusters, even if they have trendy stars and expensive songs shot abroad. A Walk in the Clouds and Aishwarya Rai romancing Abhishek Bachchan. It didn't last a week. They don't want to see Govinda's standard issue bargain basement comedy anymore.