Soda and cigarette loyalties are quite high, for instance, but kitchen cleanser and light bulb loyalties are probably quite low. There's no simple brand-loyalty paradigm that explains how well OS X will fare, least of all Tom Peters. To suggest that Apple is not innovating within the PowerPC chip design is absolute uninformed nonsense. The RISC-based PowerPC chips are already technically superior to the archaic CISC chips of the Wintel family in numerous ways, and the upcoming AltiVec processing functions of PowerPC G4's threaten to completely smoke MMX's wobbly inroads into vector processing. Read up on your casual assertions before spreading them like typhoid.
Misinformation harms the community and the readers who consume it by fostering ignorance.
Become part of the solution rather than the core of the problem. Don't write about what you don't know. I actually like ZDnet a great deal, and cannot believe that such nonsense came spewing forth from it. I would really like at least some kind of reply that lets me know that someone read this and that it might possibly have made a difference. I would expect to be thanked for pointing out such horrendous factual blunders.