Information is current at the time the material is produced, and can be expected to remain current throughout the time the sponsor distributes it. Points of view are fairly presented. If the subject is controversial, arguments are balanced. Any sponsor bias is clearly stated and references to differing views are made. The materials contain all relevant information and do not deceive or mislead by omission.
Materials are both interesting and understandable.
Word choice, organization, and sentence length are suited to the primary target audience. Technical terms are used sparingly and are fully defined. Text and illustrations do not contain any of the sponsor's brand names, trademarks, related trade names, or corporate identification. The sponsor's legal copyright notice is used to designate ownership of presentation and date of production or revision. When appropriate, permission to reprint for nonprofit educational purposes should be noted.