It is often a faster and less expensive way to reach your target market. E-mail marketing can be used for customer acquisition, retention, and for customer relationship management.
Marketers can choose their target audience by industry, job function, geography and other criteria.
Also, costs for production are minimal, and there are no costs for paper or postage. As such, these recipients are much more likely to respond to your offer. As an interactive medium, e-mail can establish a dialogue with both prospects and existing customers. Repeat messages can also help create brand awareness. B2BWorks Inc. All Rights Reserved.