This is the primary way in which rice is used for breakfast cereals. Kellogg takes white rice and puffs it to make Rice Bubbles, Honey Rice Bubbles and Coco Pops . It's also used in All-Bran Soy'n Fibre . Brown rice is made up of the whole kernel and is one of the most nutritious forms of rice. Kellogg use brown rice to make Sustain and Just Right Just Grains.
Rice is high in carbohydrates and low in fat, making it a perfect ingredient for healthy breakfasts.
Kellogg adds polished rice to Special K .