Jump Page - The page that is displayed when a user clicks on a banner. Can be used for just about anything from promoting a website, product or service, user registration to contests. Link - Same as a hyperlink. When clicked on, a link brings you to another web page, or to another place on the same page. Page Views - The number of times users request a web page.
Page view is used interchangeably with page impression.
Portal - A super site that provides a wide variety of services including web searching, news, free email, entertainment, shopping and more. It's often the first screen that a user sees after logging on. Rate Card - Advertising price list. Reach - The total number of people who will see a given ad. There is, however, no specific targeting in this model.