Sell products directly over the Web and award commissions to salespeople or resellers for products sold in their territories. Sell products directly over the Web for what the market will bear. Though you'll need to make your decision based on the unique factors of your own particular business, here are some of the pros and cons of various approaches. The risk is just too great. Many companies offer only product information on their website, since they already have an extensive distribution system set up both in their own country and abroad.
Fear plays a big factor, too.
Many corporate executives of established companies are not computer-literate. They are distrustful and fearful of a computer solution, since they've become successful using traditional sales methods. In addition, they may have had complaints from their dealers about other dealers who are posting prices on the Web, lowering the street price, and undercutting the competition. To protect their dealers from price gouging they may prohibit all dealers from posting prices on the Web. An example is Little Giant Ladders , which manufactures adjustable and configurable ladders.