Content is the king Content is two fold, text and presentation. If you create traffic flow to your site, your next challenge is to keep them interested in what you have to offer. The next paragraph is food for thought when creating your site. The goal is to provide the client with a site that is viewable by the largest possible audience knowing of course that the variables for viewing the site are vast. Internet Technology is providing the end user with a site that produces the desired results.
More visitors equal a higher likelihood of success.
Internet Technology is really the antithesis of the stereotype. The stereotype being that Internet technology is all about providing features and functionality that we take for granted in software multi-media products. The real challenge is not how appealing we can make the site, but how appealing can we make the site for everyone who chooses to visit. Article by Stephen Oachs, of Insights International. Stephen will be happy to answer any and all of your questions.