It's not a religion, but one in five people in Britain is a recent convert.
Nobody owns it, but it's the basis of hundreds of new businesses.
And it's changing the way we work, play, communicate and think. The Guardian There is no real road to Thong Nai Pan. When you arrive the facilities are pleasantly basic. There is no hot water and the electricity supply is somewhat unreliable. There are some beach huts, a shop and a couple of bars and basic restaurants.