From an organizational standpoint, information and technology have fallen into a similar relationship, with technology taking the role of the distraction. T echnology is hot.
Information is deep.
Technology is flashy, exciting and different. It lets us do things no one has done before. H owever, if Peter Drucker is right, we've reached a turning point in the information age. We're getting over our infatuation with the flashy and shifting our attention to the deep. Unfortunately, most of us still don't have much of a clue about how to leverage the information that drives our organizations.