Publicity is what makes it work.
The first step in creating a campaign is to recruit a group of volunteers who can make it happen. Recipient Representative to help motivate the network, the media and the donors. Look for a staffer from a food bank, soup kitchen or shelter eager to help you campaign. Produce Organizer to arrange for drop-off and collection sites for the produce and to record pledges and donations from soup kitchens. Look for a dynamic person connected to Master Gardeners, community gardens, garden clubs, botanic gardens, arboreta and similar groups.