It worked together with a service improvement program to assist the company to improve its level of service and to promote its image among consumers. Programs for the motor industry are no exception. In fact, because of the abundance of such marketing drives in this industry, Achievement Awards has found that there is an even greater need for creative and comprehensive communication campaigns for motor industry clients than for clients in many other industries. The company recommends that the incentive programs are launched as vigorously as possible. Rules, objectives and targets should be circulated at the launch and, if the Award Catalogue is to be used, this should be distributed among participants as soon as possible.
Ongoing communication is essential to maintain the necessary levels of excitement and motivation.
Newsletters, premiums and other written communication are highly effective, not only to communicate issues crucial to the incentive program, but also to impart product knowledge and company news. Incentive programs are extremely useful vehicles for communication. Achievement Awards' team of writers, artists, designers and producers create exclusive themes for each incentive program. These themes are designed to project the objectives of the incentive program and to bring life and energy to all communications. The few examples discussed in this article indicate some of the prowess of incentive marketing programs and performance improvement initiatives in the motor industry.