You do not have the right to develop or change our property. If you wish to continue using our ideas, you must pay for the upgrades. But the ideas in your book will be obsolete within a year. Companies have to adapt to changing times. If you do not wish to pay for the upgrades, you are free to either use the old ideas exactly as presented or to reengineer your corporation to remove all traces of our intellectual property.
Most companies find it more cost effective to buy the upgrades.
Besides, the upgrades often contain completely new ideas as well as updated and corrected ones. This arrangement benefits everyone. If consumers could freely use and develop our intellectual property, no one would ever bother to pay for a book. This may sound crazy, but perhaps you could publish books that contain new and genuinely useful information and sell them at prices that consumers would pay without being threatened with lawsuits. It's an interesting idea, but giving away intellectual property like that is simply not a workable business model in any field.