Customers are reluctant to pay full retail price. Dual income families are becoming single-income families. Frequent buyer programs have come to govern consumer-spending habits. Today's consumers want brand-name products. Gaming casinos and lotteries have joined America's mainstream.
People today complain of feeling invisible.
Today's marketing efforts are not keeping pace with changing customer demands. His book is about making the future happen, not predicting it. Americans are overworked. All the new gadgets and technologies have just made things worse. One source of serious stress is sleep deprivation.