High Value Activities Leads strategic planning effort. The true value is in helping the firm develop its overall strategic plan and the departments or industry teams develop their business plans and annual budgets. The marketing director would also manage the firm's total quality management program. Performs annual client satisfaction surveys. Knowing how well you are currently serving clients, knowing the areas that need improvement and knowing what to do about it can be very valuable to your firm.
Happy clients pay quicker and are less likely to leave the firm.
New clients just are not as profitable during the first few years as a long-term client. Networking and developing communities for firms is a key to long-term profitability. Make sure you use your marketing director to train you and your staff in networking techniques and identifying critical organizations to join. Becomes a profit enhancer. The marketing director should become part of the firm's management team and report on a monthly basis the firm's profit or loss.