Though I speak with the tongues of men and of angels, and have not charity, I am become as sounding brass, or a tinkling cymbal. And though I bestow all my goods to feed the poor, and though I give my body to be burned, and have not charity, it profiteth me nothing. Charity is another word that means love, and in Scripture we are told what love is. One of the things mentioned about love is that love does not seek after its own comfort but the comfort of others. Love conquers all.
Love is shown to be most excellent.
Love, or as it is called here, charity, tops the list being the most important of characteristics. He died freely, loving us. And look at how He did it. When He went about motivated by love doing good, men without love and with wicked hands crucified Him. It was our sins that put Jesus on the cross.