In actual practice, choices and trade-offs are made at every step of the process. For 18 years, my approach has been to create the best possible product at the best possible price, with preference given to the first criteria. The trade-off I make to keep the price down consists of eliminating any extraneous elements. Decorative effects come from functional elements. These are simply the best I can design and craft.
Most brands go through several markups on the way to the store.
If you're also paying for expensive advertising, this is reflected in the price. Too many people rely on price as an indication of quality. Good design, solid workmanship, real value. I originally developed these for Neiman Marcus. Yes, and the point needs clarification.