Both are trying to capitalize on the synergies gained in these partnerships. This new joint venture will not only expand its current business in the field of beverages but also consider purchasing other companies. This presents an unprecedented opportunity for domestic manufacturers. At present, foreign beverage companies are expending large amounts of energy on increasing their distribution channels. Foreign manufacturers are aware that their brands are losing their appeal with Chinese consumers and that their products are becoming increasingly weak in the Chinese market.
Promotion effectively draws consumer attention to products.
Consumers are becoming increasingly important and promotion is the key to increased sales. As this logo made its way onto nearly every item people use in a normal day, Coca-Cola left a deep impression in people's minds. Chinese beverage manufacturers should invest more in promotion. Domestic brand promotion items are missing from recreation and shopping centers, the front of automatic beverage vending machines, stadiums and tennis courts. As domestic enterprises begin to invest larger sums in advertising and promotion, they should remember to combine advertising and promotion with a solid strategy for promoting their products to consumers.