He s the designer of the golf course and he swears people in when they come. That s a great role for our founders to play. But I think that the most important thing is spend a lot of time up front thinking about it. Don t underestimate the power of culture because it s an investment that pays huge dividends. People honestly have a great passion for the company, always are wearing the different pieces of clothing that the company puts out.
People feel a lot of pride in that.
We start that when we give an offer to a new employee. We don t call people employees, by the way, we call them team members and we send out, with their offer letter, their Team P T-shirt, give them a bumper sticker for their car that has our logo on it, and just try to get them right from the beginning a lot of pride around our company and who we are. I think focusing on those things has made a real difference. The Wharton School at the University of Pennsylvania . All rights reserved.