Direct and comprehensive marketing ideas for students interested in public administration and the administration of museums, educational institutions, foundations, and associations. This is a capstone course in the graduate marketing program. Marketing issues and problems are studied through an integrated approach. Problems are examined through case studies and a review of current literature. Viewpoints of the consumer, government, wholesaler, and retailer are examined.
Emphasis is placed on individual projects.
The course must be taken during the student's final term. This course is available only to seniors. Students may take this course in place of a non-core course requirement with the approval of the Department Head. Format and content of the project must be approved by the course instructor. The general criteria for a project are relevancy to current issues in this field, originality of subject area, and intellectual significance.