He is one of the most sought after speakers and authors for high volume production with life balance in the real estate industry. We have all listened to sales trainers speaking at great length on the importance of price, condition and marketing to get properties sold. Each one seems to have a magic formula for success via marketing. Marketing has become their sole answer to the question of why a home sells or does not sell, but marketing and condition are really controlled by price.
Price is king in real estate.
Price is the only factor that can make up deficiencies in the other two. Price can overcome obstacles and create a sale even if the condition of the property and your marketing approach are less than perfect. When a property is not selling, the answer is not to throw more marketing dollars at it. In my career I sold quite a few homes that were in poor condition or in a poor location. Some were on a busy street, in a rough area of town, or badly in need of repair.