It will issue a credit limit within minutes of the customer applying for the store card and means that goods can be taken away from the store there and then. Through Experian's expertise, we have been able to provide our customers with a highly flexible credit offering with instant decisioning, along with a loyalty scheme designed to drive further volume through Argos channels. GEMS works in conjunction with Experian's market leading credit application scoring system, Autoscore SM, combined with Delphi Plus, which provides an enhanced risk score based on specific characteristics of an individual's credit application. The application processing system also interfaces with Detect, Experian's online fraud detection system, which is used extensively throughout the retail financial services sector to prevent credit application fraud. It will use Experian's Scope system for monitoring the accuracy of scorecards and providing Argos with management reporting.
GEMs also automates the production of customer statements and all customer contact letters.
Remittance processing along with the print, mail and despatch of customer statements and the operation of the customer contact centre will be undertaken by Experian's sister company, Reality. The card will be accepted as a method of payment across all Argos sales channels including in-store, Argos Direct, Argos Additions, the Internet and interactive digital television. It also includes Premier Points rewards on all purchases. It uses the power of information to help its clients target prospective customers, manage existing customer relationships and identify opportunities for profitable growth. Experian is a subsidiary of The Great Universal Stores PLC and has headquarters in Nottingham, UK and Orange, California.