The traditional direct market has been the farmers market. This is a sixty-three percent increase for this market opportunity. Many producers do more than sell fruit and vegetables at these markets. It is common to find jellies, baked goods, crafts and cut flowers. Some producers encourage the consumer to come directly to them.
Many farms have a retail shop or store right on site.
These types of operations can have a multiplier effect in a small community. These usually involves an agreement with consumers paying a fixed amount at the beginning of the growing season. In exchange, they receive fresh produce or other products delivered or picked-up throughout the growing season. The Internet has also greatly increased opportunities for small businesses. Adding value is usually the key to successful direct marketing relationships.