There exist roughly 1000 privately held companies with over 396,000 displays waiting to be purchased. Consolidation will allow owners to offer more attractive inventory packages and attract more national advertisers. Advertisers have trouble justifying time spent on creating a billboard campaign for only a few spots. The outlets for the distribution of advertising in the radio and outdoor segments are close to fixed. The fixed nature of these assets enhances their attention grabbing capabilities and their allure to advertisers.
Outdoor displays have substantial ability to attract the driver's or pedestrian's attention.
In a car, one is left to be entertained either by conversation or by the radio. Technological advancements in Outdoor Media Advancements are resulting in cost and time savings for advertisers. Vinyl sheets allow for quicker and more creative campaigns. They can even be reused and moved from one location to another. As the board space is sold to new advertisers, Clear Channel can charge a higher more profitable rate.