At the same time, many prospects are unfamiliar with the MSP model or have misconceptions, and knowing this in advance helps a channel partner prepare effectively. A broad range of channel partners can increase their offerings and return on investment with customers by partnering with MSPs to deliver a comprehensive set of systems management tools without the complexity and up-front costs of traditional enterprise systems management software. Channel partners are constantly looking for ways to enhance account control with customers. By partnering with MSPs, channel players can offer the capabilities customers need at an affordable price. IT managers access capabilities they need on a subscription basis, reducing capital expenses.
Partners can bundle their own expertise to deliver optimized practices to customers.
Resellers that provide outsourcing options to end users can use MSPs as a standardized method of regulating systems and infrastructure. Resellers also focus on ways to shorten the sales cycle. The MSP business model has clear, documented benefits with few barriers to purchase. IT managers generally recognize the return on investment soon after being introduced to the service. Because MSPs offer Web-based services, elaborate demos and equipment are not necessary.