Introduction Human Touch delivers the most personalized, interactive customer service possible over the Web. Human Touch helps organizations differentiate themselves in the marketplace, empowering staff to deliver outstanding customer service to each individual customer. This CRM solution improves the quality of customer communications, empowers customers with instant access to information, lowers support costs, and improves customer satisfaction. Human Touch may be used as a standalone product or as part of CA's Intelligent CRM Suite of applications. Challenge Customer service has always been critical for determining the success of a business.
Organizations constantly strive to reconnect with their customers to build personal relationships.
After all, customers are most likely to return to the business where they and their preferences are known. Add e Business to this, where competition is only a click away, and the pressure to build personal relationships with customers becomes even greater. The Web has redefined the way organizations are conducting business - and the way they interact with their customers. Today's customers expect the same - choice, convenience and responsive service with a personal touch. Meeting these demands online, however, presents new challenges.