We didn't try anything terribly clever or unique. Actually we used a new approach to an age old plan for expanding the attendance potential of your church. We started a second service. Like I said, not too novel. But we started a second service exactly like you would start a new church.
Most churches have a lot of momentum when they go public.
There is often an explosion of excitement and growth. So we did. We launched the new service from scratch reaching an entirely new group of people. We passed up the traditional method of dividing an existing congregation into two groups and sending half to each service. In fact we expressly asked our current membership not to attend the new service.