It is the salesperson's responsibility to differentiate themselves and their product. If you sell on the basis of price, you do not get a loyal customer. It is burst into flame by an encounter with another human being. Customers are people. Expand your beliefs to include all that life has to offer.
None lives alone.
The good that we send into the lives of others, comes back into our own. Help me to quench one thirsty mind with a swallow of wisdom. Help me to stir one soul with the knowledge of my love. Let my ear be patient and understanding as it listens for one new truth. Let my voice blend with another in harmony.