A Pewaukee printing company is looking for big things from a traveler's map that folds to the size of a credit card. NCL Graphic Specialities Inc. has hit the Chicago and Milwaukee hospitality communities with the product, and plans to sell it elsewhere, too. Unfolded, it measures about 9 by 19 inches. Folded and tucked between two glossy pieces of plastic, the guide slips easily into a shirt pocket or wallet. The guide is an advertising vehicle.
Hotels pay nothing.
NCL's revenue comes from charging restaurants, nightspots and other traveler-oriented businesses to be listed. More than 15 Milwaukee hotels are participating, NCL Chief Executive Officer David Mueller said. Hotels give the folded map to guests when they check in, he said. NCL introduced the product in Milwaukee shortly before Christmas and in Chicago in November, Mueller said. He said he was lining up hotels for a guide to be distributed in San Antonio and was researching expansion to Nashville.