Accredited believe this is a good investment that elevates the stature of our profession, public relations societies and individual APRs. Working closely with the UAB, the PRSA national board agreed to begin funding a planned multi-year effort to promote that market value. Employers are demanding more strategic, sophisticated communications counsel from their public relations staff. There is substantial demand for certification from groups outside the U.S. and growing reliance on professional certification as a hiring and promotion criteria in the U.S. Study tools People seem to have so little study time these days. Check with your local Accreditation chair.
Many chapters hold study groups or pair test takers with mentors.
PRSA publishes a study guide for candidates to use while preparing for the Examination. Surely, there are other texts that are just as good. Of course, there are a number of excellent texts of public relations. For many years, the APR Examination successfully used the text, Effective Public Relations. A few years ago, the APR study program used two texts plus a Source Book, which contained information on the practice of public relations.