One use of culture for the city has been to build big venues that attract people in. But you get all sorts of venues, some that happen on the street or a pub which has a theatre up the stair. If you are wandering down the street from Damplatz in Amsterdam and go into one of the little networks of alleyways at the end of one of them a door opens up and you find yourself in an art gallery in an alleyway. This should sometimes be controversial. Then there are some psychological tricks you can play as well.
People love it and they now go there.
The cultural industry. One of the fastest growing areas of the economy is cultural production and it is things like records, CDs, films, television programmes, there is somebody making something, and ultimately we buy them. A fancy word for simply putting on events and having people in the streets. Notting Hill Carnival. Fun things in the park.