Every one of these can stimulate customer interest and provide a toll-free number for the interested consumer to take things further when they want to buy or learn more. Table 1 - Reaching potential customers by unsolicited personally targeted means Visit by sales rep. Very expensive indeed. Low if automated. Potentially - if the rep.
Element of surprise helps manipulate some people.
Potentially - if the consumer does not hang up in disgust. Element of surprise helps manipulate some people. Glossy brochures and lots of printed content can be persuasive, but manipulative for only some people. Where outbound telemarketing is cost effective, it is because it is effective with certain people. Direct mail is cheaper and better for a wider range of people.