It levels the playing field with larger competitors and gives you a voice before a wide audience. At a minimum level, invest in a dial-up account through a local Internet service provider or online service. A Web browser such as Microsoft Internet Explorer 4.0 is free and gives you access to all the best content on the web. If you re ready to have an Internet presence, you can easily design your own home page or hire a local provider to develop and host it for you for a nominal monthly fee, depending on the complexity of the site. As you build your technology plan, focus on how technology can help you be more effective, respond better to customers, and improve your bottom line.
Every business expense is a business decision.
Your decision to invest in technology should be based upon the ability of the technology to help you be more successful. The Microsoft Small Business Web Site as a useful online resource for to help small businesses start, run, and grow using technology.