Publicity is an intrinsic part of any event organization.
Without the proper publicity, the organization's goals to raise money, to attract new members, or to provide a program or service will not be met. Therefore, your organization's planning should be put into your marketing campaign. The most effective publicity allows the reader to grasp all the important facts of the program quickly. Accordingly, promotional materials should bear a clearly printed message that is designed to evoke a response from the viewer. Once you have thoroughly discussed these questions, your campaign should be ready to take off.