We know who to pick, and we know what makes them tick. We know how media people think and what they want. It's about shaping creative pitches that will push reporters' buttons. Targeting select members of the press and cultivating relationships. Going after the big national hits in the consumer and business press as well as smaller but vital placements in local newspapers and vertical trades.
Masterful publicity is no accident.
You need a plan, a road map. And you can't create a road map unless you know where you want to end up. We determine your objectives, then plot a strategy to achieve them. Every tactical move after that is designed to execute that strategy. You can't have one without the other.