There are hundreds of examples of how people have been successful. New start-ups often don't have much cash, and it's important to look for ways to achieve your goals without having to spend a lot of money. The other thing I feel is very important is to never stop marketing. A lot of times people get the impression that because things are going really well now, they don't have to spend time or money on marketing. If they take that approach, six months down the line, they'll hit a very slow period.
Marketing is a constant.
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