Scott Helms, vice president of marketing for IDI, said he didn't know who the tenant was because his company sold the building to AMB and was not involved in the subsequent lease. ISR, which has been raising large amounts of venture capital, is planning a huge national rollout of its concept that will be announced in about a month, a source close to the Atlanta real estate transaction said. The source said ISR's identity will emerge when it files for permits it will need to operate. One such permit would be a liquor license, the source said. The Gwinnett County government had not received an application for a liquor license at 2935 Shawnee Industrial Way as of March 30.
Risky business Selling food over the Internet is a somewhat risky venture.
Although the idea seems like a natural one, some operations have failed. Internet grocer Peapod Inc. is revamping its online food service. The Skokie, Ill.-based company is building a warehouse in the Bay Area, where it will store, distribute and deliver perishable and nonperishable groceries. Peapod's new strategy replaces a failed partnership with Safeway Inc. that started in 1993. The Ann Arbor store's success prompted the Borders brothers to open more stores.