What may look terrific in Netscape may not look good in Internet Explorer. Proofread text for accuracy and verify that all links are working before uploading to the server. Develop the site in such a way to avoid horizontal scrolling. Some vertical scrolling is fine, but most people dislike horizontal scrolling. Keep pages relatively short and avoid long paragraphs of plain text.
Long pages take time to display.
Web page design should be a compromise between many graphics vs. speed of display. A user will wonder if something is wrong after waiting about 10 seconds without a response. Colors and fonts are most effective in small amounts. Use the same colors, locations and navigation techniques for all related pages. Maintain a uniform look and feel for all related pages.