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Portfolios are powerful and effective sales tools many small-business owners overlook.
Having an eye-catching portfolio that showcases your work can put you ahead of your competitors and clinch sales. Unlike a brochure, which you leave with clients, a portfolio is more comprehensive. It may contain brochures, as well as photographs and other visual examples of your work, and detailed descriptions of what types of work you do. If you can point to a picture to illustrate what you're saying, it will remain in a client's mind even after you've left. You don't have to be a designer or an artist to have an impressive portfolio.