Most physicians have limited amounts of time and money to invest in developing their practice.
Here, marketing consultant George Youssef shares some of his insights on how to budget your efforts to retain current patients, attract new patients and try to bring former patients back into the fold. More and more potential patients are looking to the Internet for information, including where to find a physician or specialist. If your practice does not have a presence on the World Wide Web, you are going to have trouble connecting with these people. One of the more difficult tasks in developing a practice is hiring and retaining quality employees. This often requires a great deal of preparation and creative thinking.