They may help the reporter develop a more balanced and accurate report. It's okay to ask a reporter to repeat back to you the information you've shared. If misinterpre-tations have occurred, it's better to correct them before the story is printed or broadcast. But don't expect to check reporters' stories. You'll seldom be given an opportunity to review the final story, although on highly technical stories, some reporters may call back to check a quote or to double check figures you provided.
Most reporters jealously protect their prerogatives to write the story as they see it.
When the interview is over. It is helpful to the Dean's Office and the press service to know how press interviews went, particularly if you are dealing with highly controversial issues. Assessing problem areas, knowing directions a reporter might be heading and other such information can help your colleagues respond more comprehensively and accurately to interviews that may follow. When a crisis is brewing. Major, unexpected events require special handling.