Elizabeth Osder designs Web sites for companies like the Financial Times in London, and she has a problem. A vice president at iXL Enterprises Inc. in New York, she knows that the sites she designs must deliver readers and revenue.
Many readers can bring in lots of revenue.
And digital content is easy to cut and paste. But a complicated site drives away readers. Many Web sites are grappling with similar concerns. The designers want their sites to be easy to use, but they also want to prevent illicit copies from cutting into revenue. Balancing these two needs is complex because you can't prevent copying.