Deckchair, being a local company, is not only part of the Fremantle community but is ideally situated to provide the creative, technical and production techniques needed to put on the big Subiaco show. Fans and members support the Len Hall Game and after the Vietnam production, the club received more than 200 letters of appreciation, Mr Hatt says. Organisation of Saturday's 33-minute spectacle falls mainly to the club's special events manager, David Zampatti, and Deckchair general manager David Gerrand and the company's artistic director, Angela Chaplin. But it also involves a diverse range of bodies including the RSL, the Department of Veterans Affairs, the Botanic Gardens and Parks Authority, which looks after Kings Park, and major sponsor AlintaGas. However, there are some hard-headed reasons why we stage these events.
Football spends an enormous amount of time appealing to the youth market.
But when you look at who goes to the games and who can afford it, there is a large group of people who are older. The Len Hall Game in particular registers very strongly with our supporters. It has helped the club continue to grow when there's not been a lot of on-field success. Planning for the game started in February and the various parties have met about 10 times. It's a process of deduction and recognisable events surrounding the campaigns.