This statement is upheld in a series of considerations which should be examined. E-commerce tends to change market equilibrium and not even large dimensions and relative economies of scale give the guarantee of demand stability. The role of the buyer and consumer is re-evaluated in that the consumer becomes a business partner in the sense of designing and creating products. The role of time in the production process changes to co-ordinate the needs of the buyer therefore also changes the structure of business activity. The structure of the market changes and also of the organisation of jobs.
New intermediaries emerge and they develop new products and markets.
The most important obstacle which impedes the diffusion of e-commerce is the reluctance of buyers to use the function of electronic payment. Security The policies aimed at stimulating e-commerce must allow for freedom of initiative, with the goal of gaining a larger market share, reducing transaction costs and making them as clear and secure as possible. These jobs have almost entirely been generated by the information and audio-visual service sector. In Europe, the growth of the mobile phone industry has played a significant role in the creation of employment. There has been an increase of about 50,000 jobs per year in this sector, with the total number of employed reaching 200,000 in 1998, and an anticipated increase of 50,000 jobs per year until 2001.