I n our June 1996 column we explored how you can use proposals to strengthen and enhance the image that your agency presents to your client or prospect. Your customers and clients have come to expect a high level of quality and sophistication in the materials they receive from the companies they do business with. This affects their impression of you and your agency and how they look at the quality of your products and services. I've said this before, and it deserves repeating, marketing proposals do not sell insurance.
People buy from people.
Proposals, however, do provide prospects with one way to get a feel for the quality of you, your agency, and the products and services you provide. Scanners One of the easiest ways to jazz up a proposal is to add your prospect's logo to the cover page and to the footer of each page. You may be surprised at how easy and inexpensive this is to accomplish. The easiest and least expensive way to achieve this customized look is by purchasing one of the new personal scanners that are now available. In general, they're much cheaper and somewhat less sophisticated than more expensive scanners.