Honesty is always the best policy.
Journalists can spot a phony or shady practice a mile off.
Anyone who tries to thwart or block them through trickery, evasion, and censorship will encounter stiff competition. Provide the press with interesting, timely stories and pictures they want when they want them in a form they can readily use. Information presented to the media must be truthful and complete. Mistakes often wind up in print when reporters cannot check their facts with a knowledgeable source. Be sure reporters have a contact person at all times.