Energy efficiency also reduces pollution and global warming while creating a stronger local economy. Market Transformation is a cost-effective way to provide public benefits from energy efficiency that may no longer be provided by utility programs after restructuring. Market Transformation focuses on products and services not readily available in the competitive market. The goal is to remove barriers so the competitive market can provide these products and services. In addition, Market Transformation provides a more permanent solution in a competitive market.
Financial incentives do increase sales, but only temporarily.
Market Transformation taps the competitive forces released by restructuring for lasting results. A fair and equitable way to fund MT programs is through a small public benefits charge, which is added to utility bills. Everyone who uses energy pays a small amount - and everyone benefits. The charge generally ranges from 1-4 mils per kWh, just a few percent of the total bill. For most residential customers, this public benefits charge amounts to less than a dollar per month.