There never was an apology or any effort on the part of Computer City to contain the damage. The effect of this usage will be experienced for a considerable period of time. There is a need to deter any large corporation from committing a tort for profit. The misconduct of Computer City was malicious, oppressive, and high-handed and offends this Court's sense of decency. Accordingly punitive damages will be awarded.
Punitive damages are akin to a fine.
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