Each Offer Must Be Based On Client-Centered Value One major element in successful offers is value. What you offer as an inducement must be seen in its own right as something of substance. This means thinking through what people really want and there anchoring your offer. Your prospects want more faster something others cannot have free less costly more convenient, etc. Each of these, in its own way, represents additional value to the prospect beyond the value of the actual product or service.
Offers motivate in significant measure because they expire.
People are motivated to take action by deadlines and by impending loss. It's the limitation that causes the action. The limitation is the number of items remaining to be sold. First 100 customers only. To make an offer that has no limit is to make no offer at all.