The marketing and opinion research process is key to improving or maintaining the quality of life. Marketing and opinion research provides the goods and services that you want. Since researchers cannot interview everyone, you may represent thousands of people like yourself that have similar opinions and preferences. This is your chance to be heard. Researchers are trained to listen to the voice of the respondent.
Researchers are respectful of the participants right to privacy or non-participation.
Data that is collected is held strictly confidential. Data is used for statistical purposes. Researchers often combine the data with other public sources of information, such as census data or motor vehicle registration, to view trends or relationships, understand attitudes or behavior, determine product or service awareness, or follow-up on customer satisfaction and loyalty. Marketing and opinion research is a complex task with skilled people trained in the many techniques. The marketplace is ever changing with new technologies impacting our lives daily.