New 13 January 1999 Peter Cook Best Practice Creativity . An impressive overview of how creativity is being used in real companies. With an enjoyable, pragmatic rock 'n' roll metaphor, this large book makes the balance between the need to establish a creative culture and the techniques that can be used to enhance creativity. Get hold of this book and Creativity and Innovation for Managers , and you've got a must-have library for those looking to develop organizational creativity. Understanding Mind Maps in a Week .
Mind maps are probably the best method available to capture and structure ideas.
This practical, compact book provides a quick entry into mind maps without overloading the reader with unnecessary content. The Psychology of Everyday Things . Norman isn't a creativity person in the traditional sense, but this definitive book on product design looks at why some things are usable and others aren't, providing some essential insights for those who want to make the output of their creativity practical. A Whack on the Side of the Head . Champion of the less formal style of business creativity, von Oech's approach may be a bit too zany for some European audiences, but he knows his stuff and puts it across with verve.