The Marketing Program prepares students for careers in consumer and industrial marketing in a wide variety of industries and non-profit organizations. Typical careers include sales, retailing, advertising and promotion, public relations, purchasing, distribution, research, and international marketing. The program strives to provide a course offering as broad as the curriculum found at much larger institutions. Courses contain theory, skills training, and practical applications and use case studies, simulations, practical exercises and discussions.
Internships are also available.
The major in marketing culminates in a Bachelor of Science in Marketing. There is also a concentration in small business for those interested in starting or developing a small business. An Associate of Science in Marketing and a Marketing Minor are also available. Pre-Major Requirements Students intending to major in marketing at Southwest State University must meet the requirements listed below before being accepted into the major program. Transfer students must eliminate all deficiencies within two semesters or be dropped from the Marketing Program.