Proving to disbelievers that Amazon can land in the black. Analysts don't expect the company to be profitable until 2002.
People openly wonder if e-tailing is a bust.
And traditional retailers, led by giant Wal-Mart Stores, are piling online. But if he's exhausted, Bezos doesn't let on. We're used to skepticism. In fact, it's good for us. And finally, those returns may be in sight.