Moreover, each region has different desires and through research and development, you must try to engineer your products to meet their demands. However, different parts of the world have very different demands. For example, one player may dominate North America through their leadership in reliability, while the buyers in Europe may demand performance, and thus be a minor player there to companies who are ahead of that player in performance. To offset this, Entrepreneur lets people see just how powerful marketing is. As the player's company grows, they can build up its marketing infrastructure.
Marketing campaigns act as movable units on the map.
Players move those units to places they think they can do the most harm to other players. On top of all this, certain regions have special resources. The resources range from political to scientific. If the player has enough of these resources, Direct Action Cards that are available will begin to light up. Players receive a random Direct Action Card at the beginning of each game year.