In 1997, it cost some 1,820 a week to run. HAT's policy is to be self-supporting. But conserving material and making it available for study is expensive. It is thanks to the generous donated help from HAT's Friends and other dedicated donors that it is a success story. Drawing upon HAT Archive, HAT provides a number of related services.
Independent researchers are also welcome by appointment.
Exhibitions HAT mounts small admission free touring exhibitions aimed at the public and at schools, which normally show at local museums. The current exhibition, The Image of Women in Advertising, from Victorian Times to Today has been exhibited at nearly 20 UK venues. Details of the major 1998 exhibition, Gilroy is good for you , can be found on the site. Publications HAT's current published list includes books on the history of British advertising, exhibition teaching notes, an annual calendar and a regular newsletter. Friends of HAT HAT's Friends scheme helps to spread news of its work and its donated subscriptions contribute to the costs of its educational programmes.