The book mentions that the publishing industry is becoming more and more concentrated in the hands of a few companies. It is getting easier to publish if you are a first time, never published author. The book industry has never been as financially strong as it is now. Small, independent companies have a larger share of the market. Magazines have been around for a long time, and many media analysts believe they will survive for many years to come.
Magazines work well as a vehicle for a wide variety of opinions, interests and ideas.
Magazines are innovative journalistically and visually. All of the above. Magazines are going after narrower, more specialized audiences. Digest still hold large shares of the market because they appeal to a broad audience. Advertising revenues have dropped for the magazine industry as a whole because of the impact of television and other new media technologies.