Given this wider understanding of what a pesticide business is or should be doing, Gerald can look for morally worthy things to do with some confidence. In these cases, the immunity-promoting factors are actually part of the genetic constitution of the crop. Even if Gerald's pesticide company is narrow-minded and reluctant to change, he could prove to them that it was definitely in their own interest to make such alliances and adopt such broader views. The bad image of pesticide companies as merely selling harmful chemicals, whatever the damage to the land, is after all a powerful reason not to buy pesticides from companies having such attitudes. If a company wants to maintain or enlarge their list of customers, they must be willing to provide whatever will satisfy the real long-term needs of those customers.
Personal integrity demands no less.
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