But computer networks designed for data transfer proved unsuitable for the human interaction needed for effective training. Reaching every dealership and distribution point called for a more flexible, economical solution. Thus was born the Fordstar Dealer Communications Network. The Fordstar network has delivered the benefits Ford hoped for. Learning occurs onsite with minimum loss of productivity.
Instruction takes place at a training facility optimized for efficient teaching.
Travel time and expense are eliminated. Ford has found that the time needed to train dealers and service people has been reduced from 31 days to just nine. Thus, telecourses can be shorter, reducing the fatigue and flagging interest which can result in information overload. The Fordstar network has also delivered unanticipated benefits. Students are in their own familiar setting, and not under the watchful eye of the instructor.