Back to dotcoms. Sometime last January I mentioned how the internet was excellent fodder for story material for soaps, and was disappointed that more shows had not capitalized on the craze more aggressively in their storytelling. A mere six months later, shows are beginning to build story involving the internet. Love seeing this. The timing of its release coincides with the Prom and with Passions one-year anniversary on July 5, 2000.
Passions is currently the top-rated soap among female teens.
Most recently, the Passions Bonus which featured Theresa s Diary set new usage records at the Passions website. Through measures like these, Passions is establishing itself as a truly interactive soap opera. The Award was presented June 16, 2000. ABC won for it's 30-second spot created specifically for Super Soap Weekend 1999 at Disney World. Selected from over 4500 entries, the spot ran on park monitors throughout Disney-MGM Studios during SSW, and was featured at Soap Central, one of SSW's premier fan attractions.