The keys to success are positive, open leadership and the willingness to participate in the marketing program. Total personnel commitment will result in quality control for all marketing efforts. The marketing program must be viewed as an investment in the future, not as an unnecessary responsibility. Encourage enthusiasm, creativity, and flexibility in the marketing effort. Individuals use their creativity and imagination to try new approaches in meeting customers' needs and promoting The University of Arizona Cooperative Extension.
Educational programs are our organization's products.
We exist to meet the needs of our customers. Our success depends upon effective programs and a well-planned marketing effort. Good product marketing must be a part of the overall plan. Marketing principles should be integrated into program planning and evaluation. Identifying target customers with their needs in mind.