Our advertising and marketing programs greatly contribute to that success.
Many people think marketing is telling people all about a company through advertising.
At McDonald's it is much, much more. Marketing at McDonald's is creating enjoyable experiences for every customer who visits a McDonald's restaurant. Marketing is talking with customers to find out what McDonald's can do for them. Marketing is building relationships with people in the communities in which we operate. Marketing is providing value to customers both in the food and experiences they have every time they visit McDonald's.