As such, it produces empowerment on an individual level. At the same time, it extends its tentacles to struggle for articulations in the contexts of media and consumer culture. Its aim is to rearticulate the term unemployed as different from the passive media creations. Moreover, it is directed towards consumeristic identity discourse in the sense that food and especially cooking represent an area where identity and pleasure do not follow directly from buying and consuming. On a more general level, this text shows clearly that the questions posed on the problematics of food are complex.
Food is never only about material food for biological needs.
Its discourses always point to some other spaces depending on the context. Furthermore, when food is articulated together with the unemployed, it should be seen as different from many other forms of building identity by consuming. Bit 13 References Bauman, Zygmunt. Work, Consumerism and the New Poor . Stone Age Economics . A Journal of Media and Culture 2, no.