The marketing of collegiate athletics is heating up. We're a corporate partner, as well. I feel very strongly that at the end of the day, it's yours. USA Today is a crucial part of that program in helping to get the word of the Directors' Cup into the market place. But, in order to augment that and extend our reach beyond readers of USA Today, we'll run advertising.
National advertising raises national awareness of the program.
That awareness will permeate into all levels of collegiate competition. That's the role it plays in our objectives in repositioning the store as we approach the year 2000. It also, hopefully, clarifies how a big national retailer like Sears needs to be successful at the local level. Again, if anything comes up or if you have any thoughts on this, please let us know because we really want to make this work for you. I want to mention that we have two Division III members on the Sears Directors' Cup Committee.