These consultants can create logo imagery that can be used on everything from business cards and letterheads to T-shirts and golf balls. This artwork is a key reminder of your business and what it does. It must match your industry, attract the eye and appeal to the customer. The Merrill Lynch bull, the McDonald's Golden Arches and the Nike swoosh all represent their respective owners. These examples of corporate identity are all symbols to inspire customer loyalty.
Imagery works for companies of all sizes, including small ones.
You might use an interesting font, a special geometric shape or a company mascot. Consultants may not just help design a logo, but assist in putting together slogan, corporate colors, employee uniforms, signage, stationery and promotional products. They might also help implement the identity as part of your Web site. Once images are developed, they should be quickly integrated into your company. A corporate identity, if done properly, can last for years.