In commercial organizations most projects start with customer contact through marketing and sales. Customer contact is the beginning of the process.
Most successful companies develop products that appeal to a broad number of general customers.
Completing a customer development project enlarges a product line. In addition to customer-oriented projects there are internal projects that start in development, without marketing or sales input. In most companies there are walls between departments that prevent the optimal use of cross-functional teams. These walls create communication barriers that lengthen time to market. We demonstrate a seamless method of project development that shortens the time from kick-off to market delivery.