In Ontario the percentage is 8.7 percent of households. Another group of similar size have home computers with modems but are not yet accessing the Internet. Don't miss out on this new and rapidly growing market.
Internet usage is clearly significant already, and is going to grow.
More and more supplier identification and product selection decisions will be made by people using the Internet from their home or their workplace. Today, when people want information about your company's products or your services, they want answers right away. They don't want to play telephone tag or speak to voice mail. Sometimes people cannot recall some detail of your product or service. Maybe they don't want to bother to phone, until they've somehow learned more or until ready to place an order.