Simple consumer choices, such as buying energy-saving light bulbs, are easy to do. Larger choices, such as the kind of car or house to acquire and how to operate it, are more complex and have energy consequences for years. Group choice means making decisions and taking action with people, such as fellow students or families.
Public information means reaching a wider range of people to explain problems and explore solutions.
Group action means acting as citizens in a democracy, and bringing opinions and priorities to the attention of government and other organizations in order to bring about action on energy and environmental issues. As a result of bringing attention to public concerns, governments might change legislation or funding to support energy efficiency. Other organizations might change other policies and practices related to energy efficiency. Personal and group choices are the most local and direct, and the easiest to carry out. They give specific results, which can be very rewarding and satisfying.