You can always add scanned images, logos, clip art, or change a font to tailor the presentation for a particular audience. However, these items are almost always placed in the foreground. Right now, you simply want to concentrate on designing a background and layout that will serve a number of different presentations. T he colors you choose are very important. The background color in a presentation informing your company's shareholders that you are projecting a loss in the next quarter should be more conservative than a background for a presentation informing sales associates about an exciting new incentive program.
People associate colors with particular moods and emotions.
Dark blues and grays provide feelings of strength and stability. Red is typically alarming or urgent. Greens represent life, growth and vitality. Use these feelings that color can convey to help you use colors to your advantage when you give your next presentation. C olors also affect the way your audience can visually perceive the slides.