Retailing is the LAST stage of economic exchange before goods and services are consumed.
Retailing is the closest marketing activity to consumers.
Retailing has strong impact on the whole economic exchange chain including manufacturers, distributors, and consumers. Course Objective 1. Understand the key concepts and theories of retail management in the manufacturers , distributors , retailiers and consumers perspectives. Develop the ability to identify applications of these concepts and theories and to apply them in developing viable marketing strategies. Understand the dynamic changes in retailing and identify the similarities and differences in applying retail management theories and concepts.