This management philosophy results in safe, healthful beef for our consumer partners. We sincerely believe that all of our ranchers are environmentally focused and take exceptional care of their animals and their land. Some of these ranches have been in the same family for more than one hundred years. On a Western ranch, such as our Rocking M Ranch, there are hundreds of species of native plants. Our range consultants study these plant species, and then a management plan is implemented to provide both forage for wildlife habitat and forage for our cattle.
Proper management allows native species to flourish.
In addition, we consider the need for public access and recreation. Working with federal, state, and county agencies, we have developed a cooperative management plan that is truly a model for sustainable ranching and is being closely watched and applauded by environmental groups, sportsmen, and ranchers alike. In selecting our ranchers and beef sources, we choose cattle that are raised in the West. There is a very sound reason for this. Cattle raised on the semi-arid ranges of the West have less exposure to parasites than cattle raised in high rainfall areas or highly irrigated pastures where insects and parasites are plentiful.