Their success depends on it. Perpetrators of phone fraud are extremely good at sounding as though they represent legitimate businesses. They offer investments, sell subscriptions, provide products for homes and offices, promote travel, describe employment opportunities, etc. Even if you have read lists of the kinds of schemes most commonly practiced, innovative swindlers constantly devise new ones. Phone swindlers look for victims.
Most victims are intelligent and prudent people.
Sadly, some families part with savings they worked years to accumulate on the basis of little more than a 15 minute phone conversation. Less time than they would spend considering the purchase of a household appliance. The person who initiates the phone call might be you. It is not uncommon for phone crooks to use direct mailings and advertise in reputable publications. So when you write or phone for additional information about an investment, product or service, be cautious.