Realize that even if you don t get published at first, it is important for the editor of the opinion page to recognize your name. Also, the more letters they receive on a given topic, the more importance it takes on for them to cover it fairly and accurately and to publish letters on the subject. Remember that most letters are limited to 200 words. Check the length on your word processor and delete information or arguments that take you over the length. Keep your potential readers in mind.
Most people are well meaning, but ill-informed.
Remember that we wish to reach Just Plain Folks and engage them in problem solving for the common good. Don t bother arguing with the bigots. They suffer from what in critical thinking is called invincible ignorance. Use humor, catchy phrases and personal examples to liven up and personalize your message. Remember that editors are looking for new sound bites.