I believe that most managers do not understand the potential for e-commerce or how to apply it to their operation. The technology is emerging, but not standardized right now.
Most implementations require custom software development and database interface development.
E-Commerce is moving from innovator stage to the early adopter phase, so most companies are doing planning and pilot implementation work today. The management issues, therefore, surround the challenge of understanding the potential for their company and determining how to architect and implement a solution. There is little understanding of integration and growth issues which will cause performance, data integrity and maintenance issues in the future. But the fact remains that such tangible assets are those for which Canadian lending institutions are most willing to provide fixed capital. Bankers and their various hybrids like to count things which they can touch, register, inspect, and seize.