Directories, annual reports, videos and business publications will be excellent sources of employer information. The internet is also a powerful tool to find information on employers. Once you've developed a list of potential employers, the next step is to establish what you want to know about the company. Answers to these questions can be found in many places. If you do your homework, you will be well prepared for your interview and ready to deal with the organization, should they offer you a position.
Research is a key element in job search success.
Information about the job description, employer and industry will help you to tailor your answers in an interview more effectively, prepare a more focussed resume, express how your skills and interests contribute to the employer's goals and assist you in conducting a targeted job search that meets your career objectives.