City of Phoenix Councilwoman Peggy Bilsten and Education Program Director Deborah Dillon developed the original program concept to provide young women with positive role models and overall career awareness. The Phoenix Mercury was seeking a way to provide community activities and welcomed the collaborative program. It also sought corporate sponsors for financial assistance. The program philosophy is to provide young women with an exposure to sports careers beyond the role of a playing athlete. Interns meet weekly to gain exposure to personnel from local sports-related organizations, including the Phoenix Suns and Phoenix Mercury.
Interns receive information on many topics associated with professional sports as well careers.
Interns are assigned to a coaching or refereeing placement. All interns have had basketball- playing experience, but are limited in coaching experience. Interns are trained in coaching during the initial three-week period and are given continual support, feedback and instruction throughout the program. Referees spend three weeks with several NCAA and other professional referees. A staff from each site helps with team coordination, player registration, transportation, gym time, etc.