They learn what they need to do and they do it. Projects covered in the TV segment range from how to fix a leaky faucet to building an interior garden. At the end of the segment, a telephone number is displayed so those with questions can call. Basically, the how-to show works in conjunction with what Masso stores do through their flyer instructions, Candelario added. There are upwards of 300 attendees at these events, which feature experts in various fields as guest speakers and how-to demonstrations.
People are more conscious of simplifying their lives and saving money.
Handymen are hard to find and expensive. Since purchasing the six former Builders Square stores in 1997, Masso diversified its inventory, computerized its inventory control, stepped up its employee-training program, and introduced new products and services to better serve the growing number of DIY customers. The goal is to eventually have stores in every town of Puerto Rico, Masso added. Credited as being the innovators of the home improvement industry on the mainland, THD stores cater to DIYers, as well as construction and building maintenance professionals. However, in contrast to Masso, THD uses how-to courses at their stores to teach DIYers.