The Online Buyer's Guide was prepared by Judi Clark and Hilarie Gardner. Gardner is the director of operations and administration for Speechwise Technologies, and has a decade of experience in San Francisco online communities, ISP's and software development companies. We welcome questions, comments, or suggestions from readers for improving the guide. Tips for Effective Online Media NetAction recently participated in a half-day conference devoted to helping nonprofit organizations make more effective use of the media. Our presentation focused on using online media, and included some practical tips to help nonprofit organizations and individual activists make effective use of Internet media opportunities.
Email is an excellent tool for communicating with media.
It is a cost-effective way to quickly distribute press releases, and newsletters, and is also useful for submitting letters to the editor or opinion articles. Electronic press releases and newsletters can also be posted to your organization's Web site. Draft your press release as you would any other email message, using an email software program, such as Eudora or Microsoft Outlook. Never send press releases as attachments to email, or attach other documents to email press releases. Keep the text brief and focused.