Convention and visitors bureaus, chambers of commerce, retail travel agents, clubs and organizations, state offices of tourism, and other attractions or travel businesses all have the potential to play an important role in merchandising your package. Because you will be including customer service activities that are not under your direct control, you will be required to develop formal, written agreements between the cooperating businesses. Elements of a Successful Package Putting together a successful package is not easy. However, by following the suggestions listed below, the chances of success will be greater. Include attractions or demand generators.
Every package needs one or more core attractions.
These could be tickets to a special event, specialized programming, or reduced prices. Provide value to the customer. Many travelers buy packages because they perceive they will receive greater value for the travel dollars they spend. For some, this translates into a package that costs less than the sum of the regular prices of individual elements. Almost everybody is interested in getting something for nothing or next to nothing.