Even if they've done good research, reporters may not know all the right questions to ask. Find opportunities to mention something of interest that the reporter may not know. This not only helps reporters write better stories, but it also sets you up as an expert on the topic. In addition, you may be able to continue a conversation that otherwise would have ended. The longer a reporter speaks with you, the more likely you will be mentioned in the final piece.
Offer anecdotes .
Paint a picture for journalists by providing real-life examples or a case study of the topic at hand. Readers gravitate toward and identify with real stories, which reporters often include in articles. For instance, if you're being interviewed for a piece about stock market surges, work in a story about someone who was able to fulfill a dream thanks to a wise investing strategy. Make yourself available . Reinforce to reporters that they can call you for last-minute information, as the article goes to press.