One of the major start points for positive parenting for fathers is of course right at the start. It's a sad indictment on us male beasts that while we may have enjoyed the idea of fatherhood right up to the point that it became reality we then have to start to face up to the fact that this particular guest is here to stay. Not only that but also in many cases new fathers will be shocked to find that they now have a rival for attention that as a rule will beat them every time. Having a baby can be a bit like signing up voluntarily to join a cult. The cult leader demands complete attention, often likes to work in a large dose of sleep deprivation, will have very strange dietary rules and regulations and just for fun will often change all the rules overnight. without any notice at all.
New parenthood can be a bewildering, disorientating time for fathers.
Fortunately for the future of the species it can also be enormously good fun and one of the greatest tests of your creative abilities you are ever likely to encounter. Today we are launching the newborn kit for fathers. I think given the emotional roller-coaster they have just boarded it is an ideal time to provide fathers with something that reinforces the idea that they too have a positive role to play in parenting. Fatherhood is one of those journeys where the destination is uncertain and many of the old road maps are out of date. I'd like to think that this kit will help function as a signpost pointing the way toward a positive journey.