However, to really play to the audience, we also have to advertise what we do and how useful it is. Talk about your products on company web sites, write articles for company newsletters, speak at company-sponsored user conferences. We must be ready to embrace our audiences, not just analyze them. Check Your Rigging it could save your life. Lots of performers risk their health and even their lives.
Many performers make a point of setting up their own rigging or at least checking it carefully.
One rope that s not tightly tied down, one safety line that s not pulled taut, one prop that s missing or out of place can make the difference between applause and an ambulance. Technical communicators rarely risk their lives during their jobs. But, it s still important to check your rigging to be sure you can do your job well. Be sure your tools are up to date. Be sure you use them properly and efficiently.