It is a confined area. It is intense. It is structured. Often these differences create discomfort for sales personnel. Let sales staffers know how important the event is to the organization and how determined the company is to generate positive results from trade shows.
Every organization has a different method for motivating booth staffers to achieve success.
Post a Polaroid of that person in the exhibit's conference room. This in itself is all the motivation that is needed. Trade shows allow them to find out what is new in the market and what will be popular five years down the road in our business. Your ability to channel the motivation of your sales staff is limited only by your imagination and determination to make trade shows an effective part of your integrated marketing mix. Subscribe to Exhibitor magazine through the Exhibitor Store .