Our TV Guidelines have now begun their journey to the homes of parents, real parents raising real children in a real-life environment. We intend to talk to parents via national surveys, conducted under the strict protocols of professional market research, and extract from parents their views as to the worth of the Guidelines. We will also conduct 'focus-groups' wherein we will receive opinions and views which will help us appraise parental response. We did not have any knowledge of this poll until it had been released to the press by the Pew Research Center. I don't believe that any advocacy group or individual does either.
Parents speak for themselves.
And in this society the only extractive evidence which has weight is that which is drawn from surveys of parents, scientifically designed, randomly sampled and conducted by reputable market research firms. It takes time for anything new which aims to benefit parents to be absorbed by parents. It takes time for them to find our Guidelines companionable and helpful. Of course not. It sure is.