Because you use it. It's very easy to get overly excited when we believe we're on to something that really can make a difference. We all do it. But remember - It can be a real turn off if you're too enthusiastic. Even when you're sincere.
People can feel overwhelmed and confused.
This will put them off to anything you have to say. Most people are able to spot insincere or over inflated Enthusiasm. And very few other things will lose you sales as fast as this. Please refer to the Site Table of Contents for a quick and easy overview of the site. I look VERY MUCH forward to every weekly edition of your business success chronicles.