Nothing in particular. Just a bunch of techies banging keyboards.
Every venture has a history behind it.
At least not directly. One fine day, we got up late in the morning, skipped breakfast, had a sumptuous lunch, had a lazy post lunch chat and decided to start a web magazine. However, we did have something in common. Programmers are People Our Industry as a whole has ignored that programmers are people. The humans behind those lines of program code matter less.