New looks' tell them my store is fashion conscious. I have unquestionable value and, with the finance terms, I'm telling them it's affordable now. This type of advertising has long lasting benefits. At the end of March this year I received a phone call from a lady who inquired if we had a wicker set advertised in our flyer. Foundation advertising is usually generic, and involves store signage, delivery truck signage, sponsoring local hockey teams, highway billboards, signs in the local arena and placemats in the town's most popular restaurant.
National flyers fall in the preservation category.
Absolutely every single item on sales storewide. A previous employer used such events six times each year, based on evenings not normally open to the public. Customers were enticed with a free gift, free draw, and super specials. Not only does it help him with ad layouts, but when he studies his last year's daily sales totals and sees an increase, he can check his advertising scrap book. If I did something special that worked, I know it won't happen by chance.