Learn what works and what doesn't when trying to market a product. All too often advertising is confused with promotion. Learn the difference between the two and how to use promotions to increase cash flow. Tips will be shared to increase sales without starting a price war with the competition. Cash flow determines optimum sales levels.
Pricing can control cash flow and drive sales levels.
Learn the science of blending these two aspects in order to produce an optimum marketing strategy. If location is important, tools to be used for deciding where to place your business will be explained and discussed. It provides the foundation for measuring where the business is, compared to where it wants to go. Basic concepts of balance sheet, income statement and cashflow projections will all be taught. Businesses must be prepared to collect delinquent accounts and steps must be taken before the sale takes place.