Watch users come to you. Very few people want to pirate. Fewer still want to steal anything. Record companies simply aren't offering any real options. Some say they are scared of pissing off retail.
Nobody needs to be scared.
One way to solve the retail issue is to let retailers set up the servers. The record companies could even fund this or set up strategic alliances. That might even put a tingle in the shorts of Wall Street. It's not tough. You can't make them change their behavior.