It really is that simple. And this is the kind of attention-getting, believable hype that advertising money simply can't buy. He or she will return the favor by talking on the air about you. It's a radio tradition that works almost every time. I was a radio DJ for 20 years.
Nothing greases their radio lips like free stuff.
Create a big, visual event that helps your community and involves your service, product, organization, or idea. Then call your local television stations and ask for the news room. Tell the first person who answers the news room phone all about your event. Talk slowly, give times, places, and names. You can bet they'll be writing your information down so they can send out a camera crew.