And we can offer an incredibly wide range of products and services to meet those needs and cover all the bases for our clients. Through financial planning, it became clear that our clients' needs extended beyond asset management to liability management and transition management as well. On the liability management side, we can offer traditional credit products, mortgages, personal lending and corporate lending. We do that through subsidiaries such as Merrill Lynch Credit Corporation, Merrill Lynch Bank and Trust and Merrill Lynch International Bank. Finally, there is transition management, managing movement across the stages of life and from one generation to the next.
Insurance is no exception.
We know through market research that clients believe that the financial planning process, when it is implemented, adds value and creates a high level of confidence in their ability to achieve their financial goals. In fact, clients are much more likely to consolidate their relationships and bring new assets to Merrill Lynch. The Financial Plan identifies many unmet client needs relative to their financial goals. Our challenge is to help clients plan for and take care of the financial aspects of their futures. Let me give you an example.