A content analysis of 100 press releases randomly selected from the PRNewswire web site was performed. Long considered adversarial, relationships between public relations practitioners and lawyers were analyzed via Q methodology and depth interviews. Subjective attitudes were measured regarding strategies in dealing with publics in times of organizational crisis and how the subjects viewed their professional counterparts. Analysis employed concepts central to coorientation theory. Lawyers more accurately projected the PR response than vice versa.
Relationships seem to be all-important.
Results suggests that informational campaigns based on single medium delivery will not be effective at changing behavior in the studied watershed. This paper explores the relationship between employee communications and the process of community building within an organization. Using a survey approach, the paper focuses on PeaceHealth, a healthcare system in the Pacific Northwest with locations in six different regions in three different states. This paper addresses the practical and moral ramifications of organizational deterioration on public relations professionals. First, the concepts of exit and voice and their relationship to public relations practice will be explained.