D. Placebo Effects 1. Avoiding Placebo Effects 1. Placebo control group 2. Selected Elementary Children were randomly assigned to High and Low I.Q. groups. It is easier to collect and publish data that affirms the cultural truth than that challenges the culture.
Participants respond in a way that they think is socially appropriate.
If the coin is heads, answer the question truthfully. If it is tails, say yes. Subtract .5 from the proportion of yes responses to determine the correct proportion of yes answers. Similarities are ignored. C. Cultural Influence on Research Reporting Research that supports the cultural norm is easier to publish.