If we had analog or holographic optical computers, we wouldn't need to digitize things. Digitizing is actually a very inefficient and expensive method. Just look at the difference in price, convenience, reliability, and quality of a 35mm photographic print versus any digital counterpart. If you think surfing 500 channels, flipping pages in a magazine, choosing pay per view, or searching an electronic version of a paper database is interactivity, then you've set your sights way too low. Broaden your view of interactivity, or get out of the business now before you lose your life savings.
Most people are passive when it comes to entertainment and barely interact with information.
Again, this is true for only a few. Most computers are for communicating, playing, entertaining, and controlling, not for computing. E-mail, presentations, document preparation, and graphics are currently the primary uses of business PCs. Likewise, the top-selling applications for interactive TV, smart phones, electronic yellow pages, multimedia online services, and other subsets of I3 will most likely be games, shopping, security, and communications, not information per se. The first TV, VCRs, CD players, camcorders, and so forth cost thousands in adjusted dollars.