In the past, successful businesses would outgrow the home and make an investment in alternate commercial facilities. Today, people are taking their successful businesses home as they search for a more flexible and casual work life. Working from the home is not for everyone, though. Many people find it hard to stay motivated at home, losing sight of their goals and becoming lax about priorities and scheduling. Others feel isolated from and forgotten by their colleagues.
Financing can be difficult to obtain, as can market legitimacy.
Susan Lucero, owner of Video Techniques in Albuquerque, took advantage of working from home to grow a successful business. She operated out of her house for three and a half years before relocating to leased commercial space. Lower overhead allowed her to put more money into advertising and media activities, thereby generating greater market interest. She also had the flexibility to juggle her work with the demands of raising four children. With success, however, came concerns.