They illuminate the real reasons why some retail chains succeed while others don't. This article announces the consumers' picks for the retail winners of the 2001 Consumer Relevancy Awards and chronicles key high-level results of the survey. Customers who buy in stores are now buying online. Customers want lower shipping costs. High costs are the number one reason customers don't buy online.
Online shoppers have every intention of continuing their online involvement.
Read the full-text article to learn more. They are looking for human values showcased in every product or service the company offers. They want respect, honesty and trust. The details behind what your market wants - and why is detailed in their new book, The Myth of Excellence . You will also learn how to use the strategic framework, Consumer Relevancy, to make certain your company makes the strategic and technological investments designed to meet the demands and expectations of the new customer, both now, and as they evolve.