Because there are so many products available, there is a lot of flexibility in planning a successful promotion. On many products the imprint area is limited. Production time could range from days to as much as eight weeks depending on the product and the complexity of the imprint. And, unlike broadcast or other media where there is automatic distribution, with promotional products advertising, you must plan a distribution method. Recipients of promotional products remember the advertiser's name.
Promotional products are ideal for creating awareness among a selective audience.
Southern Methodist University conducted a study to measure attendee awareness of product demonstrations in three university communities. Promotional products, used as dimensionals in direct mail solicitations, can boost response rates by up to 75 percent, according to a study by Baylor University. Customers reorder faster and more often when promotional products are used instead of coupons. In a study by Southern Methodist University, customers receiving promotional products reordered up to 18 percent sooner than those who received coupons and up to 13 percent sooner than those who received no promotion. Promotional products effectively reinforce employee sales contests, too.