It is easier to get additional business from existing clients than it is to find entirely new clients. However, you cannot send new business to your partners unless you know what they are doing. Rather than junking the newsletter up with new baby announcements and softball team scores, fill it with stories about new business and how your partners acquired the new business. This job requires interviewing partners to get the details, so you may want to hire a freelance writer to collect the information. Keep track of new business proposals.
Lawyers are independent thinkers who like to go after new business on their own.
If this happens there will be no organized marketing effort and no chance to execute a coherent strategy. The solution is to keep a record of new business proposals. This is harder than it seems. With such a policy in place, tracking results becomes a straightforward task of monitoring new client matters. Regrettably, this policy is the ideal.