The store offers a secure area for ordering, to protect your personal and credit information. The store guarantees that it will not pass along your personal information to any other company. The site offers a fast and accurate search system. The site lets you find products by looking through categories, without having to plunge down, down, down through a lot of levels. The store actually sells the items it says it does, and they're easy to locate on the site.
Prices are easy to determine.
The store offers extensive instruction on how to order, how to pick shipping, how to return products. The store posts its customer service phone number and email prominently, so you know how to get in touch with them. The ordering system is easy to find and use. Shipping choices are visible early on, on the product description or in the shopping cart before you order. Orders are immediately confirmed with a detailed page or email, or both.