Film must be right reading emulsion down. In preparing copy, restrict thin lines and small lettering to one color. Reproduce all reverse lettering with a minimum of colors. Use the key color for the shape of letters and make lettering in subordinate colors slightly larger than the key colors. Avoid small letters with fine serifs when using reverse lettering.
Negatives are preferred.
Camera-ready art or ads on disk can be converted at prevailing rates if supplied one week prior to issue closing date and per specifications required. Offset material is available immediately after publication or anytime within one year. All material is destroyed without notice 12 months after its last use. Please indicate on insertion order if film is to be returned. Electronic files can be accepted in both Mac and PC format.