The legal profession will spend a good deal of time sorting out, and digging out from, the effects of the latest dramatic, associate salary increases. Firms need to understand what motivates their people, taking the focus off money as the universal solution. Often involving arbitrators or mediators, ODR eliminates the need for litigation to resolve disputes. ODR is alternative dispute resolution that takes place online.
Litigation is no longer a part of their process.
Yet, despite predictions by the experts at Fortune that ODR will continue to grow in popularity, if you are an effective negotiator who delivers the service and attention your clients expect from your counselor, you shouldn t worry about ODR posing a threat to your livelihood. In fact, some of the ODR options, such as the WIPO domain name arbitration, allow you to represent your client before these online panels. Like so many issues in dispute resolution, your client will have to turn to you, the lawyer, to decide their best course of action. Now that your firm's site is up and ready to serve thousands of potential clients, it s time to start thinking about putting up a banner ad in an online magazine or community portal to start attracting new business. Read FindLaw co-founder Stacy Stern's article on what your firm needs to know about banner advertising.