So there were a lot of different ways for the fan to see and experience the company. The History Channel had some longer-term objectives that are going to take some time to track. But tune-in and ratings were a good barometer. We were also able to measure the number of people who cast a vote or came to the games. Half of the people who go onto the Internet are there for sports.
People go online seeking information.
Baseball, for example, is a game of numbers. It plays to the kind of person who might want to research or dig a little bit deeper. Generally we ve found that buying sponsorships is easier and more cost-effective when you can get the rights, the access and the media elements from one entity. One of the beauties of sports is that you don t know the outcome. Living in the media world we live in now, you can click and find out who won, and that will probably take away some of the sizzle.