They are the basis of most of what follows. I hope you find it helpful. The media print or broadcast what they want about you. The trouble is, as we all know, the truth can be seen in many ways. Which it is depends on you.
Public relations are vital when there are problems.
The launch of the Toyota Lexus in America was nearly a disaster, because thousands of the first cars delivered had faults. More recently the Mercedes A-Class was reported to be unreliable on sharp corners. On another occasion a few years ago a madman poisoned some of the packs of the leading US analgesic, Tylenol. All three firms acted promptly and managed the news. Toyota recalled every car they had sold and gave owners free replacements while the problem was fixed.