I really quit thinking about them a long time ago. To attain visitor traffic to your website you must understand how traffic flows throughout the internet. This understanding stems from the basic algorithm of the Internet and the goals of it's original creators. The goal of the creators was to link the knowledge of mankind together by using hyperlinks. You can be on one page of content and click a link, to be sent to another.
Links point to sites or pages of similar content.
The Internet grew and became what is today because of a simple basic goal, but we are leaving that basic premise by relying on search engines to move traffic to our websites. You must understand links and their importance to traffic. Meta Keywords Adding keywords simply requires editing the HTML code and adding the meta tags, as in the following example. The Basics of Asking for a Reciprocal Link Asking another webmaster for a reciprocal link is standard practice on the Internet. Webmasters have been asking other webmasters for reciprocal links since the beginnings of the Internet.