You know your business better than anyone else. Join in some electronic discussion groups. Surf the World-Wide Web. Start communicating by e-mail. Do it now.
Internet users expect information.
So make sure your message is more than just hype. Add value . Be an information provider. Participate in online discussion groups, and be helpful. If you have a World-Wide Web site, provide useful background information about your industry, your specialties, your areas of expertise.