Your real competition isn't some job hunter off the street. It's the candidate who was coached by The Headhunter. From The Archive 44. Don't just research a company.
Most people pride themselves on carefully researching a company before the job interview.
Then they wait for the employer to quiz them on this stuff. If all you're going to do with research is recite it, you might as well whistle Dixie . Facts about a company are useless until you organize them to address the company's problems and challenges. The value of research is in how you apply it. Before you meet the employer, sit down and take a look at what you've learned.