In a world of reversing value chains the key to loyalty, business value and prosperity lies in building communities with one's customers, stakeholders or partners. Web Community Solutions Old rules don't apply on the Internet. Organizations need a new approach to finding and retaining their customers and partners. Reversing value chains place the customer on top. This is why value is increasingly created in communities on the Web.
Real interaction requires new technology and new ways of building Web sites.
Current technology allows people to come together over the Web. A Web community is a virtual meeting place for interacting, sharing information and experiences or doing business regardless of organizational, geographical, national or cultural boundaries and time zones. Web communities will be at the core of interaction and success. Because the community concept is a framework for differentiation and segmentation, implementing the concept is central when seeking success in e-business. In a world of reversing value chains the key to loyalty, business value and prosperity lies in building communities with one's customers, stakeholders or partners.