A Guide to Retail in the Digital Age Retail in the Digital Age Running a small retail store has never been tougher. Competition is up, from other small retailers, from box stores and category busters, from catalogs and mail order houses, and now, from the web.
Margins are tight.
And it seems like every day there are new tools, tricks and skills to master. But the opportunities are incredible, too. Retailers are using the web as a way to extend their reach and drive traffic to their stores. They're finding new ways of building Net Income, by smoothing out their supply or value chain and streamlining internal operations to make them more effective. Here are a few basics about Retail in the Digital Age, followed by a list of helpful articles on this site.