I was talking to a buddy while one of the sergeants was conducting a class on land mines. In the business world, you are constantly challenged to get people to do things you want them to do. Don't ask any questions. Just do it. Before you get started, let's first discuss why it's important to you and our organization.
Good leaders persuade with hooks.
There are three basic types of hooks you can use to persuade people to do what you want them to. The personal hook is one of the most effective hooks you can use. In the previous example, the sergeant used my life as a personal hook to persuade me to listen. Suppose you're trying to get an appointment with a company vice president who can influence your promotional opportunities. She doesn't know you from Adam, which is one of the reasons why you need to see her.