Home Page Research Services Online Surveys Customer Satisfaction Employee Satisfaction Custom Research Small Bus. As most of you are aware, a focus group is a method of research in which a group of people are recruited to discuss a particular topic. The participants usually are paid a fee for their time. Although groups can be held in any room large enough to accommodate the participants, the usual setting is a specially designed room with a two-way mirror at one end which allows the sponsor of the groups to view the discussions. Typically, at least four to six groups are held on any particular topic.
Focus groups can play an important role in determining advertising strategy.
Such concepts can be exposed to determine the groups' reactions. Well-received concepts can then be developed into actual advertisements. To use groups in the next stage of research, the actual testing of an advertisement or series of advertisements, generally is not a good idea unless quantitative research also is employed. E-Value2 Employee Satisfaction Survey , specially designed and priced for businesses with 1000 or fewer employees.