There are no strong marketing or management theories on the topic as of yet. That means there is no right or wrong way to create the pages, everyone basically has their own opinion. The one thing that is for sure is that ALL companies need a web page. Web pages will lower the barriers for competition, create jobs, increase sales, and provide customer service 24 hours a day. I am going to attempt to give some ideas on what to look for when you are creating the page for your company.
Most ideas relate to the company image and relating the page to the user.
As I stated above, there has been a change in the way that customers are doing business. They want to be able to visit a company sight and have most any question answered. Businesses are being forced into changing for the customers. Companies are seeing an increase in sales and new jobs are being created. Web pages also give the company the most powerful promotional tool available.