To attract customers, you have to aggressively market your website. The answer is critical, because online shoppers are reluctant to buy big ticket items, such as furniture. The exception seems to be computer equipment. While online sales are growing rapidly, it still represents a small percentage of sales in the real world. Remember, it takes time for people to adopt new technology and modes of transactions.
Many people remain reluctant to give out their credit card numbers over the Internet.
The automatic teller machine wasn't an overnight success either. But most analysts project healthy growth for online sales, especially as security issues are addressed. Yet despite their huge product inventory, convenience and customer service, the company continues to lose millions of dollars and has seen a precipitous drop in the price of its stock. If you've spent any time online, you've undoubtedly seen advertisements plastered all over the Web. Companies large and small pay for ad banners and links to their websites from other companies' websites.