There are scores of sites that reference the book, or should reference it. A nifty business could be to build an agent to point out those sites to users and identify who should be contacted to cross-link our relevant sites. That's up to us. By the end of this year, I haven't a speck of doubt that the Web will see huge gray markets in cross-links emerge. Illustration by Dave Plunkert Join the HotWired Network, it's free .
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