Distributing the intelligence in a format preferred by the end-user. CIR also focuses on the same critical success factors used in the Balanced Scorecard. Anticipate trends that are unique to your business or industry. Monitor competition, new products, new markets, regulatory action or other external factors critical to your success. Research potential target companies for merger and acquisition.
Primary information comes direct from the subject being analyzed.
Examples include annual reports of target companies, government filings by competitors, and marketing presentations by competitors. Best Practices with CIR CIR works best when it has strong support from upper-level management. Additionally, those involved in producing CIR need to be independent since CIR requires unbiased conclusions about critical issues for maximum value-creation. CIR is best applied as a formal system that distributes information to everyone in the organization. The reason is simple, CIR can answer all kinds of questions and it needs to be available to everyone.