A study of concepts, theories, and principles underlying the marketing research process. Focus is on development and evaluation of research designs for gathering marketing information. A multidisciplinary approach to international trade from the viewpoint of business management. Introduces unique aspects of international transactions including patterns and theories of international business, impact of foreign trade and international environment, and international business planning. A discussion of the managerial aspects of marketing, emphasizing development of marketing strategies and plans and integrating specific elements of the marketing process.
Emphasis is on case analysis.
A discussion of the unique problems of marketing in nonprofit organizations, including government, and their solution through application of traditional and innovative techniques. Explanation of how to market commercial ventures owned by nonprofits. Lecture, discussion, and case analysis. An in-depth treatment within a seminar format of contemporary topics in marketing. Culminates in the preparation of a substantial paper and oral presentation.