Today, the number of SIM radio broadcasts continues to increase. Public health broadcasting requires special training. Scriptwriters and broadcasters need knowledge of scripting techniques, planning resources, and of the unique cultural conditions of their audience. Ross not only trains broadcasters in these specialized areas but also teaches them to train others. This multiplies the number of trainers and maximizes the incredible power of radio.
Radio is a powerful prescription for emerging nations.
Even the poorest families own a radio. And when it's used to listen to public health education and information, living standards often change dramatically. Preparing the way for the gospel Samuel is one of the very few Fulani Christians in central Benin. The Fulani people, a largely nomadic group of about 30 million, have the potential to spread the gospel throughout West Africa. While Samuel longed to reach the lost with the message of salvation, he never even considered going to his own people encamped nearby.