The Marketing Major Few professions offer the broad range of opportunities open to the Marketing graduate. In today's ultra competitive business environment, the ability to understand customer needs and produce products and services to meet those needs is the province of marketers and is absolutely necessary for a firm's survival. Leaders of these firms must have the ability to correctly assess the rapid changes occurring in the global economy or face failure. Marketing graduates are uniquely positioned to provide the critical information essential to this assessment. Moreover, marketing graduates frequently gain high profile positions much earlier than other disciplines and therefore have enhanced opportunities to advance into top management.
Marketing is about people, both inside and outside the firm.
For complete information on the marketing curriculum or a plan of study for the marketing major, click here .