Marketing Tools Electronic Marketing Systems has put its QS-1000 Electronic Survey Module on the market. Battery operated and weighing less than two pounds, the module can be hand-held or mounted. Questions can be created in Windows and transferred to the unit.
Respondents press a single button to register their answers, which can then be uploaded to a report.
The Gallup Organization is now conducting Quality of Service Audits, a process designed to help companies measure levels of customer satisfaction and loyalty. Customer response can be measured on an ongoing basis, yielding monthly, weekly, or even daily data that can be used in areas such as increasing sales and profitability and developing market goals. PHH Fantus Consulting is now offering Location Quest, a desktop computer software program designed to sift through the variables involved in deciding where to locate a business. Includes a context-sensitive tutorial that guides users through the modeling analysis process. National Computer Systems announces SelfScore, a feature that creates a portable scanner that can be taken on-site to tabulate survey forms.