On hot August dog days in LA, we would take a break and sit on the curb with our ice cold Cokes and listen to the Dodger game on the radio. William Rathje, garbologist from Arizona, has dug up landfills all over the country for various clients. He speaks at recycling conferences. Critics who have heard this say the data is skewed, as some of the landfills sampled were in the South and that in some areas of the South you couldn't get a Pepsi if you wanted one. Coca-Cola has always been a player in building the recycling infrastructure in California.
Product is always available for functions regarding recycling and litter cleanup.
In the early nineties, during the great California recycling rush to meet the 25 percent diversion mandate, Coke was an advertiser for the 1994 USA World Cup Soccer matches with a TV viewing audience of an estimated 2 billion people. I wrote a letter to Coke suggesting that Coke do a commercial showing a soccer team collecting PET Coke bottles for recycling and using the money to buy uniforms. The last scene is a shot on goal, the ball turning into a PET bottle of Coke and the coach pouring drinks for all. Coke recycles for the future. I never heard from Coke.