Market Studies New and expanding international markets for U.S. meat and meat products are evaluated. Researchers study and develop models of the livestock and meat industries of selected international markets. Included in these studies are cultural characteristics that affect current and future demand as well as consumption of meat and meat products. Descriptions of marketing systems, distribution, transportation, demographics, and political profiles affecting public policies are made.
Every international market has unique requirements and specifications for meat products.
Identification of market needs leads to development of products potentially successful in specific markets. Researchers, using the extensive pilot plant facilities in the ISU Meat Lab and often in cooperation with meat product manufacturers, develop formulations and processes suited to products designed for specific international markets. Value Added Utilization MERC researchers strive to add value to beef and pork primal cuts by working with industry creating new or novel further processed products that fit foreign consumers' tastes. Further processed meat products not only enhance the carcass value of the livestock by taking the product out of the commodity mode, but add to economic development as well. The safety and quality of U.S. meats are critical determinants of U.S. export volumes.