Electronic Product Strategy and Design - The internet infrastructure enables firms to introduce and adopt solutions oriented products and services. These include new approaches towards coordination and supply chain alignment, supply and demand revelation as well as capability and capacity revelation. Transitioning from old business models to an internet enabled business model requires strategic vision, broad industry experience, creativity and innovation. Internet's role in risk management and value discovery - Traditional commodity exchanges bring together nameless buyers and sellers for the purpose of price discovery and risk transfer. Agriculture today could hardly be characterized as nameless and faceless.
End users require direct relationships with all members of the value chain.
Information must flow freely between all value chain participants to constantly improve product quality and to produce products consumers want. Producers must produce for specific end users, not for the market. Buyers must know sellers and sellers must know buyers. Price, which is cost focused must be replaced by value which is customer focused. Risk transfer goes beyond price to include factors such as food safety and traceability.