Technology will attract tenants. Build gateways, not monuments. In the past, buildings have been fortresses, shelters, addresses on a map. Today, buildings are gateways to a larger, electronic world. Building managers make that magic happen.
Image is as important as the Internet.
Don't start building office furniture out of milk crates, however. Even business upstarts require an image of success, particularly when investors visit. Don't front-load or overload. Better to identify market needs, or real tenant requirements, before investing too much in a given property. Another strategy is to partner with a third-party service provider.