Your company culture may be rapidly changing, which compounds the problem of building loyalty and retention. Loyalty generally builds over time, and we don't have the luxury of extended time or stability to build loyalty. We have to quickly catch the attention of our talent, give them an exciting vision of the company's future, and show them how they are an essential part of the success. When people feel they are contributing to an exciting product or worthwhile service, their level of commitment increases. People want to be excited about their work.
Loyalty also increases when people feel respected and acknowledged for what they do.
People want to feel valued and that they are making a difference. Leaders need to recognize each person's need to feel that he or she counts. A recent study of exit interviews found that money was not the reason good talent was leaving. Top talent remains loyal when they believe there are chances for professional growth and challenge. Leaders should invest more time planning for these growth opportunities.