Before you launch a special promotion to attract new customers, it's important to know your target market.
Research shows that people try a new restaurant for different reasons, depending on their age.
As people grow older, they are more likely to be influenced by restaurant reviews. As people get older, they have different reasons for trying a new restaurant. People over the age of 50 are three times more likely to try a new restaurant because of a restaurant review, compared to people under the age of 34.