Those surveyed have owned their businesses for an average of 12 years. Survey respondents are in a wide variety of industries.
Latina entrepreneurs are a rapidly-growing business segment.
While Latina entrepreneurs interviewed report that they started their own businesses, they are more likely than women business owners of other ethnicities to describe their businesses as family run. Typically, Latina business owners say they vary their language based on the type of interaction. A majority use primarily English in their business dealings with advisors, fellow business owners, customers, and employees. In addition, Latinas are proud of their cultural heritage and background. The share of Latina entrepreneurs with bank credit is similar to two years ago and the amount of capital they have has not increased significantly.