We didn t need to spend much money, but it affected the crowd. People who read the sports pages survey the whole sports section. I think it s harder for these new sports to become part of the public consciousness because of the predominance of the previous sports. We are always looking at how these new sports, like inline hockey, for example, are marketing and producing their events. We talk to them and we share a lot of ideas, because doing a better job promoting sports helps them, us, and just sports in general.
More people follow teams.
The fact that Wayne has left will probably not affect the overall attendance of the NHL games. The NHL opens its season with an exhibition game in Japan, and it also has a program called European Outreach. The answer is they are just looking for a good time. We try to educate them. We did animations to show them what a penalty looked like and what roughing and tripping were.