We target people who are in southern California, or who are planning to be here. Most people who browse the Web have credit cards, higher than average incomes, and a high percentage of them are family people. It is much more targeted than newspapers, radio, random bulk mail and television. People have asked why we don't use more graphics on our web pages. There are several reasons for this.
People come here for information.
Loading the page with graphics slows their access to the information they seek. If things are too slow, they may think that it is a dazzling site, but they are less likely to return. We feel that there should be some graphics, but we prefer to leave the pages plain and let the advertisements dress up the page, this way, more attention is paid to the ad. Visited attraction pages are often printed as handouts or for future reference, becoming a flyer for your business. To Do Your business or service should relate to our visitors interests.