Seek and you will receive. Knock an it will open to you. If one does not care about God while he lives on earth, why does he cares about spending eternity with Him in Heaven. That person might not like Heaven after all because his disposition or nature has become estranged to Heavenly Court. For this very reason, I believe a damned soul will choose hell for himself after death as he can't stand the sight of God or of Love as love is no longer his nature which once he was born with.
People like to be around with someone they are compatible with.
Likewise, repentant sinners will love to be with God while the unrepentant ones will curse God for eternity and for a lost Heaven. May God bless you in your earthly journey.