For each affiliate organisation, a specific version of Professionsnet is served to their members, focused on their professional areas of interest. For CPAs, the emphasis is primarily on business and finance, but it also embraces management and technology. As well as a daily summary of all the relevant news reports and articles, both local and international, Professionsnet also features its own team of expert commentators in specialist categories. Members will be encouraged to play an active role, through forums and online discussion groups, in creating a knowledge resource in which information is shared and enhanced. Increasingly, Professionsnet content will also be delivered in video and audio.
Members can choose to have much of the content delivered to their desktop by email.
Professionsnet is an incorporated joint venture between CPA Australia and Artsim Pty Ltd, a digital media company run by Stuart Simson, former Managing Director of The Age and publisher of BRW . Artsim operates a number of business and sports websites and also produces the Business Daily pay-TV program, hosted by Robert Gottleibsen, whose editorials and interviews will be featured daily on Professionsnet. CPA Online is CPA Australia's Internet site for delivering its services to its members, and will continue to be developed to provide these services in the most effective way. The objective of Professionsnet is to complement CPA Online, bringing the wider resources of the Internet to members under the CPA Australia banner. By aggregating a number of similar professional associations, Professionsnet shares the cost of developing a comprehensive online information service and enhances the range of information which can be provided.