Your visitor wants to know exactly what your product or service can do for them. Provide Testimonials Testimonials provide another great way to reassure your visitors. Blend your testimonials in with your sales message. By blending your testimonials in with your sales message you can ensure they will be read. Selecting Fonts Avoid using fancy fonts.
Fancy fonts make text difficult to read.
In addition, your visitor may not have that font on their computer. Select a font that is easy to read and use black text on a light background. Long Copy Vs. It is a proven fact that long sales copy out-sells short sales copy, but some visitors do prefer a short sales letter. You can give your visitors both.