Here are some points to consider. The homepage must be well designed and reflective of the profile of your company. Those businesses and organizations left behind now may well be losing valuable opportunities as the Internet is increasingly used as a resource for information and for listings of service providers.
Information is the key to the Internet.
Company expertise in the form of content, free to all people shows good faith on your part and allows potential clients to evaluate your level of expertise. Be aware of the quality of content and presentation. The virtual visitor is expecting a well-informed piece on the topic of his interest in a well organized way. Sound clips, streaming video, and interactive activities can be created. The importance of your first screen is not to be undervalued.