Knowing demand will increase as the market becomes familiar with the deal the cruise ship decides to increase the price of their packages for the next 30 days. As the date of the cruise approaches the carrier begins lowering the price incrementally and does so for 15 days since a majority of their ship has been booked and only limited choices are available. The price is then held constant after the 75th day for those last minute travelers that want to vacation and are not concerned with the type of cabin they are assigned. This way the cruise capitalizes on the various types of vacationers in the market and can possibly sell out profiting from all cabins sold. The item will not be FREE at the end of the calendar.
Initial price opens at highest price and declines to a minimum acceptable price.
From this point the price increases to the reserve price where it remains for the duration of the auction. A winning National Baseball team has a high demand for their seats pre-season. A majority of their tickets are already sold to season ticket holders. When they release their tickets to the public for a specific game a majority of tickets sell on the first day. They decide to try and sell out the stadium earlier and recognize their revenue on the books sooner than game day by placing their tickets on a 7-day calendar.