Often identification of suppliers, negotiation of terms and the provision of products or services to the franchisees form an integral part of the business formula. Assuming that the franchisee has little or no knowledge of personnel matters, the franchisor will need to devise procedures and training in areas such as recruitment, staff training, motivation and administration including, for example, the payroll system. Frequently the franchisor will stipulate a particular accounting system that must be used by all franchisees. This allows the franchisor to audit the franchisees more easily. In some cases the franchisor will provide a centralised book-keeping service which franchisees must use.
Marketing is one of the key elements of the franchise package.
This is an area where, through the centralised pool of money contributed by all franchisees in the network as well as the franchisor, franchisees will enjoy significant benefits in comparison with independent competitors. Although the franchisor puts significant effort into recruiting new franchisees, franchising is very much a long-term relationship and a very important part of the franchise package is the ongoing support provided by the franchisor to the franchisee. The list of supports can be extensive. The most common on-going supports include the provision of general business advice and field assistance, including regular meetings, monitoring the franchisee's performance and regular training. It contains, in written form, the complete method for conducting the franchised business.