The gross domestic product of the northeastern U.S. market is one and a quarter times as large as the gross domestic product of Scandinavia, and its population is half again as large. Action plans should give rise to financial plans, with special emphasis on cash flow. Your research should help you understand the ranges of likely costs of investment in physical facilities, and in inventories and accounts receivable. You will also have to invest in legal fees and expenses, accounting fees and expenses, and marketing expenditures. Don't forget employee training, and be sure to allocate enough time and money for it.
Planning also needs to be tested by people familiar with the realities of the U.S. market.
Use experienced consulting help in developing the plan. Back to Top of Page. 3. Allocate sufficient resources. The saddest tales of German business in the United States are those of a brilliant start followed by a dismal failure because the German parent cut off the supply of capital to the growing business. Careful financial planning should minimize this risk, but good plans sometimes go awry, and you need to be prepared to fund the enterprise through unexpected economic downturns or other unforeseen difficulties.