They are Whirlpool. As he watches some recent graduates make a sales pitch, he is amazed at their professionalism and how consistent their message is. I don't know how we survived before this program. Real Whirled participants cook, clean, and bake. Those who do, teach.
Real life has real problems.
The best way to empathize with customer frustrations is to experience those frustrations yourself. Give yourself a story to tell. Try different solutions, and talk about what worked for you. Sell solutions, not specifications. The story of your product needs to fit the story of the buyer's life.