Project managers usually decide, act and defend project plans. While the technical design may be conducted in a rational, scientific and professional manner, public relations may be ad hoc or non-existent. Perception of livestock operations may be based on bad experiences with poorly managed operations. A participative planning process can provide opportunities for input by all those who may be affected by the proposal, and thus build local understanding and support for a project. This process could lead to developing desirable aspects of the project not thought of by the proponent.
Rural communities are less and less populated by residents depending solely on agriculture.
The expectations and concerns of rural residents often lead to questions on the potential impacts and benefits of livestock operation projects. These apprehensions are usually fuelled by a lack of information as to how a proposed operation will mitigate pollution and odour concerns. An open dialog with the future neighbours of a proposed livestock operation will always provide positive results. Giving people the opportunity to participate and express concerns can build acceptance, understanding and trust, and may result in changes that lead to a better project. By informing and involving rural residents, a broad base of support can be developed.