Store design is an important piece of the puzzle. If the store is in a yuppie area, then it should be more upscale-looking to attract that group. If it's an older, more established area then it could have a homestyle apothecary look. And community pharmacies that do consistently deliver the products and services will enjoy a 'booming' business for a long time to come. Wellness programs that include natural and herbal remedies, homeopathic medicines and aromatherapy are currently winners.
Many boomers are for the first time beginning to experience chronic pain related to sports injuries.
Pharmacists could offer a service for eye testing, suggests Kubas. Most baby boomers over 40 start to have difficulty reading and drugstores could sell magnifying glasses. A natural extension would be to involve an optician and an optical service. Boomers want greater control over their health. Printed information materials, videos and in-store clinics offer a great opportunity to generate traffic and customer loyalty.