The magazine, designed for patient reading in the dermatologist's office, will be published twice per year, in spring and fall. Dermatology Insights expands the AAD's public education efforts with in-depth articles, medical information and helpful hints on a variety of skin, hair and nail conditions for the lay public to increase awareness and personal care regarding dermatologic health.
People receive information on skin care from many sources.
Dermatology Insights packages this material into an exciting new magazine that will help consumers gain a better understanding of skin disorders. Dermatology Insights includes an eight member medical advisory board composed of leading dermatologists. They offer a range of knowledge and experience in treating a variety of skin conditions to give the publication expertise not typically found in other consumer publications. Dermatologists may place the publication among reading material in reception areas and examination rooms, and can make it available for their patients to take home. The publication is estimated to reach hundreds of thousands of readers in dermatologists' offices.