If you think that domestic and export markets are won, at least partly on the basis of quality, then this edition of International Fertilizer Correspondent will be of special interest.
Potash deals several good hands to farmers and exporters hoping to win orders.
Our lead story shows how. And if the regrettable trend towards unbalanced fertilization is not reversed, the soils of the WANA region will not be able to support a continuing increase in high quality fruit and vegetable exports. This is a market that is set to become more competitive as other regions, with fewer climatic and agronomic challenges than the WANA region has to bear, seek to raise their own exports of these high value products. People who are expected to pay for quality demand just that. IPI, through workshops and other gatherings, continues to demonstrate in the WANA region, as elsewhere, that farming without potash incurs penalties, not least deterioration in quality.