We have been involved in marketing since we first watched television, listened to radio, or saw a newspaper or magazine. But there is more to marketing than meets the eye. As consumers, we are continually having marketing interactions. It is important to understand marketing not only on a domestic basis but also from an international standpoint. Knowledge of laws, ethical standards, and societal considerations is essential.
Marketing is discussed from functional, institutional, managerial, and strategical perspectives.
Integration of these perspectives as well as interrelationship with other business areas is accomplished. Organizations are constantly looking for people who have knowledge of the business system and who have good communications skills. There is heavy emphasis placed on classroom oral and written communication skills since marketers use not only technical and academic backgrounds, but also work in interactive relationships with people. This page is an official publication of Shippensburg University. A proud member of The State System of Higher Education .