How 34 Young Enterpreneurs Overcame Youth, Inexperience, and Lack of Money to Create Thriving Businesses by Ron Lieber Lieber introduces you to the founders of three dozen promising companies and on the road to success despite youth, skimpy track records, and minimal finances. The process of forming the idea to finding a business partner and capital, standing out in a crowded marketplace, and calling a meeting. He also devotes a chapter to the art of summoning the appropriate backup troops when truly necessary, regardless of whether that help must be secured from family members or professional gurus. Mix of shrewd advice with case studies shows how to use youth as an advantage and turn the fantasy of owning a business into a reality. In-depth examination of what makes such winners tick.
Interviewees seem willing to offer solid advice for future entrepreneurs.
Net Gain Expanding Markets Through Virtual Communities by John Hagel, Arthur G. Armstrong John Hagel and Arthur Armstrong make a strong case that business success in the near future will depend on using the Internet to build not just relationships, but communities. The payoff, they maintain, will be customer loyalty and high profits. This race will definitely go to the swift. It analyzes business models of the future, describing structure, not just texture, and shows how on-line business will change the dynamics of the marketplace worldwide. The consumer faces a bewildering array of goods and services.