Nature tourism can be a profitable and sustainable industry if the resource base continues to be protected. TNTA will help Texas compete in the nature tourism industry and conserve the natural resources by combining the efforts of government, landowners, cities, rural areas, the travel industry, and the conservation community. Nature tourism also provides an opportunity for communities to promote their cultural and ethnic diversity for a well-rounded tourism experience. Communities can also benefit economically from nature tourism. For example, between 75,000 and 100,000 tourists visit the Rockport-Fulton area each year for bird watching.
High Island represents another example of how nature tourism can benefit the local economy.
During a six week period in 1992, approximately 6,000 tourists visited the island for bird watching. This increased visitation would bring in additional revenue to the community without having to raise taxes or increase existing charges. Nature tourism is a rapidly developing industry. Businesses that provide goods and services for nature tourism activities will profit as nature tourism increases. Other related businesses such as outfitters, bed and breakfasts, and guest ranches will have a sizable increase in business as well.