Here a fee is levied for cars entering the city centre. Inhabitants use their car with more thought, and intelligent delivery and transport services have been stimulated. Example number four is Land-efficient Freiburg , also in Germany. The city exempted residents of a new district from a counterproductive subsidy. Now, they do not have to use land for parking space, if they do not have a car.
Open space is saved and innovative non-car transport services have been stimulated.
First movers only remain first as long as nobody overtakes them. They cannot move to far from the others. Therefore a significant gap still remains between the achievements of first movers and the challenge of sustainable development. The report concludes that this gap must be filled by the Next Generation of First Movers .