When new fashions emerge onto the scene they run right out to buy them. Women are also concerned about the appearance of their homes. They try to keep up with the trendiest looks, sometimes at whatever price. As society advances into the next millenium americans are afraid to get stuck. They want to go where everyone else goes and do what everyone does and have the newest and best of everything no matter what the price.
Men buy trivial items such as fancy cars and entertainment centers.
These items are not necessary to our everyday way of life, or are they. The guys have to have the best TV to watch the football game on right. They could get by with out the best, but they always have to have the top of the line extras. Men also have to have a fancy car or a hotrod in the garage. They don't need those things to be men, but they think they do.