The major competitors' objectives and strategies are to show tradition and history and to dwell on their sense of pride. The major competitors' most likely response to trends affecting our industry will be lower prices and increased advertising of their product. Our products are positioned relative to our major competitors by virtue of being red meat like beef with a taste close to veal or flank steak but low in fat. Key factors that have resulted in the present competitive position in this industry are the fact that beef has been in this industry for over 200 years but is high in fat and causes many health problems. The consumer wants a product that is as good as beef but low in fat.
Ostrich meats are low in fat and taste like veal.
Sales and profit rankings of major competitors in the industry have changed over recent years. These rankings have changed because people have become more health conscious and want to live longer. The nature of the supplier and distributor relationship in this industry is limited by the fact that all the processing and packing is done at the slaughter facility. Competitive threats today come from the beef industry and will be overcome once it is shown that ostriches work well in the beef industry and help the beef rancher. For example, ostriches eat most ranch pests.