We can no longer assume our profession, it is in evolution and we are the keepers and shapers of its future. We are striving to create a vision that does not create panic, but creates action. We will speak out with issue leading analyses and documentable findings that demonstrate the key role that psychiatric and addiction treatment play in mainstream health care. We will particularly resist any effort to reduce our significance to monetary definition or an external control that even remotely might make our science less of a human science. The relevance of what we do cannot be overstated.
Quality is our most important feature.
If we lose our quality, we lose our future. Our quality is rooted in the value that our technology and expertise are in constant dialogue with the care that we deliver. Individuals who seek our help will find an e mbodiment of common values and a reinforcement that the dignified, quality care, which they thought was lost, still exists. We will not be an institution that just happens to be situated in a particular community but rather a source of healing that is an extension of that community. Our actions and our word of mouth advertising will speak louder than any marketing.