There is no variety of pictures and their choice of colors was poor and not captivating. They also use poor judgment of now showing the clothing items on a body form, therefore resulting in a high return rate. Land's End, on the other hand, is an example of a good web site. It is fast loading, easy to navigate, and includes a feature called personal model that allows the consumer to see what an item of clothing would look like on their own body. Other websites that pass the mark are Delia's, Gap, and Chanel.
Major mistakes made by large companies concerning their websites can hurt their businesses.
In constructing a website, it is important to remember that fast is a key factor and that too much attitude isn't good because it seems egocentric. Branding must be clear and one must be able to captivate one's potential customer in the first six seconds. If these guidelines are followed, success is a given.