Sometimes viewers conduct boycotts of offensive programming in the fantasy that they have some kind of say. Contrast with how high television programmers jump when advertisers threaten to pull out. Folks, the harsh reality is that you are the product that is sold to the customer, the advertiser. How the Web Watches Back Audience measurement on the Web comes in three basic forms. The first, basic method is run and reported by the Web publisher itself.
Reports often come from tracking software based on the server logs.
Examples of this tracking software include WebTrends and NetCount. However, the biggest controversies involve ratings services, such as RelevantKnowledge. These services frequently employ the same vernacular as in TV ratings, saying, for example, that a particular Web site gets a four or five rating. Nielsen Media Research will soon bring its well-known brand to the fray, as well. For the past few months, these companies have been conducting a public feud over methodologies, sampling and ethics.