Failure to plan equals failure to profit. The best way to come up with an effective web site design on your own is to look for a good model and copy it. A site's purpose should be immediately obvious from a glance at the top of the home page. After viewing no more than two screens, visitors should know what they'll find on a site, and they should be provided with a very good reason to venture further into it. They're easy to navigate.
Good sites have quick, simple navigation systems.
You'll often find a button bar at the top or bottom of each page that quickly takes you to any of the site's major features, back to the home page, or to e-mail or order forms. Longer pages are slower to load, and it can be hard to remember the location of a specific section on a long page. Visitors should never be lost or confused. They're easy to shop. With a shopping cart system, visitors can simply click a checkbox to add an item they like to their order.