Effective images are as varied as the people in this industry. The image that helps your organization succeed may do little to help the next guy stay afloat. So the first step in developing and maintaining an image that works for you is to decide what kind of feeling about your agency you want to convey to clients and prospects. It's a matter of seeing what you have to work with in terms of your strengths, your competition and what's important to your target customers. Regardless of the particular image you want to convey, it's important to make sure everything you do supports that image.
Most people tend to think that image is simply a matter of advertising, logos and the like.
While these are certainly important, in reality every area of your organization that touches the customer can have a profound impact on how you're perceived in the marketplace. Consequently, there are a number of areas you should look at closely to see if they uphold your desired image. The major areas covered here offer a good starting point. It's human nature for people to make judgments based on what they understand. That is, the things they see, feel and hear.