For many people, media outreach carries considerable anxiety.
Preparation can be the key to being both comfortable and successful.
If your institution is adopting a new degree requirement, you might develop simple messages that address the reason the requirement is being adopted, why it is needed, and how students will benefit. If your institution has had a conflict involving racism or sexism, you might develop messages that highlight the institution's response, the benefits to learning that come with diversity, and the growth that can ultimately result from conflict. A majority think diversity education can help bring society together at a time when the nation is growing apart. Washingtonians believe that diversity has a positive effect on both the general atmosphere on campus and the education of students. Next, try to consider the story from the viewpoint of a reporter.