Feature Sure, focus groups are kind of old school. But Chan Suh, our CEO, often reminds us to remember the lessons of previous media. At this stage we know only one thing for sure, that MetLife wants its site to exceed expectations. We take a radical step.
Focus groups are cruel.
They don't spare the feelings of your designers. They don't care about technical limitations. They don't give you credit for good intentions. Truth is, the world doesn't hate MetLife Online. It's a good start.