When inventors get their marketing report it is not uncommon for them to be initially impressed. They receive a nicely bound book with 50-100 pages of information. Many of them don't realize that computers have made it possible, with the touch of a few keys, to personalize and publish a professional looking report. Tables, charts, pictures, statistics can all be inserted into a report with references to your idea. If you have an idea for a new type of fishing tackle, you will receive basically the same report as someone who has an idea for a new fishing rod, fishing lure, or fishing reel.
Lets take a look at the information included in the marketing report.
Again, if your idea is glow in the dark fishing tackle you will get information about how many people fish, their ages and their income. You will get information about the fishing industry. You will get information about how many fishing items sell yearly in the US and the dollar amount of gross sales. You will receive a very general description about national and international commerce. You may receive copies of newspaper or magazine articles about fishing.