To create and hold Interest 3. To arouse Desire 4. Its task is to inform, remind, and persuade consumers to respond to the product or service being offered. These are usually short-term activities. Unlike advertising, the media costs of this form of promotion are not paid for by the sponsor.
Promotion is focused on consumer.
The push and pull strategies are not mutually exclusive. Frequently they are used together in an integrated promotional strategy. PLC b. Market share and consumer base c. Competition and clutter d. A direct inducement that offers an extra value or incentive for the product to the sales force, distributors or the ultimate consumer with the primary objective of creating an immediate sales. These are usually short-term activities.