And like malls in the real world, location is everything. Millions of purchases are made online every day. You can find anything from airline tickets to Zebra mussel jewelry. With all of the choices out there, Web shopping should be a breeze. The number one reason given in surveys on the subject is security.
People are afraid to send their credit card information over the Net.
They are worried that some evil hacker will intercept their card information and use it to buy a small third world country. The funny thing is these same people have no problem at all handing that card to a minimum wage-earning clerk they don't know from Adam and allowing them to make a copy. Store employees are one of the major sources of credit card theft. During the holidays, when many employees are seasonal hires, the problem intensifies. There are security issues with using a credit card no matter where or how you use it.