It's not like creating a slick eye-catching brochure. But you can see your mailing go from no response to profitable in a hurry, just in the extra attention and correct selection of your mailing list. Here's how the list industry works. Lists are big business. No, I mean lists are really big business.
Lists are big, big business.
So make sure you get tough with them about answering your questions. If a list is clean, you won't get a lot of your mail pieces back. Ask brokers for a data card, which shows list specifications. When purchasing names to sell products to, ask how recently the people on the list have made a purchase. Recency is a key factor in mailing lists, and most lists have Hot Name selects - buyers who have purchased within the past month or two or three.