These are only my opinions, after all. Maybe you have better ones. You could also read a counteropinion from an idiot or a more coherent counteropinion from Pope Clifton, a manifest non-idiot. HTML doesn't help. Good content is expensive.
Most Web pages are static documents, because the nature of the Web makes interactivity difficult.
Programmers want interactivity. So I'm betting that future web software will allow more two-way communication. But for now, creating a Web document is something like writing a magazine article and exactly like writing on-line documentation. To create a document worth reading and worth looking at, you must have some writing skill. You must have information to present.