Strategic Media Planning Good strategy implies that a strategic plan is in place. A course of action, devised to bring maximum results from our clients' advertising and promotion budget.
Market research is the strategical bedrock of a well placed media campaign.
Research that enables us to pinpoint the listening, viewing, buying, and reading habits of our target market is essential. Strong market research involves asking a lot of questions, knowing the right questions to ask, and having access to reliable statistical data. Research enables us to hit our clients' target market. Media placement is like the restaurant business. It's location, location, and location.