As the research records response to these and other features, a feedback loop is invoked. Features that are used and prove to be important can be enhanced. The application, and the testing based on it, changes over time in response to what readers want . The baseline studies inform the research at a practical level, but also at a conceptual level. They flag issues that may be important, should be tracked as the project progresses, and which are likely to benefit from discussion across the range of stakeholder groups.
Interpretive review is an important aspect of the research method.
As results emerge, they will be fed back to the target audience for validation, eg results of the reader research will be fed back to readers. The combination of concrete evidence of the research together with informed debate on the consequences will enable the scholarly community to design the electronic journals of the future, and deliver to readers what they really want. Acknowledgements SuperJournal is a collaborative research project involving many institutional partners and individuals.