The environment is flexible and adaptable as individuals, teams, and large groups cycle through the creative process. A DesignShop is not a seminar or conference. It is not business as usual. It is business as unusual, in an energizing collaborative environment designed to provide participants with the best conditions for success. A large group brings diversity of opinion, knowledge, experience and vantage point, enabling the DesignShop process to release their dynamic group genius.
Participants build models of emerging social and economic trends.
They establish a common language for the group, identifying terms of art, uncovering assumptions, and discovering the unexpected. A context emerges for the area of focus. Judgment and argument are withheld during this time so that ideas can flow freely. The variety of ideas created by thirty, sixty or ninety people multi-tasking allows the participants to design from many different vantage points simultaneously. The market, financial, cultural, organizational, and social dynamics of the potential paths are explored.