While a multitude of beverages is included here one chapter in particular is devoted to the wine program at Windows On The World in New York. Beverage director Kevin Zraly describes the inner workings of their highly successful, and extremely aggressive, wine program. Wine, beer, coffee, tea, martinis and margaritas - it s all here, with invaluable information that will help your beverage business. Featured are forty-seven interview chapters with successful restaurateurs, reporting on what they are doing to increase their profits from beverage sales. New twists on martinis, tequila, rum and other spirits as well as extensive coverage of wine.
Every chapter has one or more nugget s of pure gold.
You are sure to find some that you can immediately put to use to improve your restaurant s bottom line.