Volvo adapts to its environment by changing its styling, while still keeping its safe image intact. Like other car companies, Volvo must keep up with the constantly changing market for luxury automobiles. Volvo accomplishes this task by continuing to incorporate new safety features into its cars. The new whiplash protection system, known as whips , incorporates a new seat design to diffuse the energy of a rear impact collision. Finally, the brand has withstood the tests of time and consumers can count on its products possessing the same degree of quality and safety in the future.
Relationships Establish a marketing position .
As previously mentioned, target audiences are available for each car that Volvo produces, from people in their mid-20s to late 50s. The geographic location is centered primarily upon consumers in the United States, but the cars are sold overseas as well. White people are the primary consumers of Volvo due to their higher costs, but the exact numbers are not published because it casts a bad light upon the brand name. Utilize advertising to boost sales . Volvo not only has a slogan and a logo, but also conducts a little bit of advertising in the United States in the form of both print ads and television.