He'll do so with a twist, jumping ahead of other computer makers by offering the first combined DVD and CD burner. His engineers are working around the clock on the device as I write. It certainly won't hurt. But what really counts here is Jobs's ability to stay nimble, changing direction quickly with the market. That's the most important talent he has brought to Apple.
Nimble companies survive difficult times.
After that, success is pretty much up to the company's customers. The McGraw-Hill Companies Inc. All rights reserved.