Subscribe Ask the Editors Search Entire site Smallbiz Bookstore Msg. The hot chocolate market is flourishing in Japan, where cocoa is promoted as a health food. Europeans, however, believe that herbal teas are better for you. Japanese chocolate-based hot drinks recorded exceptional volume growth of 198.3 percent between 1994 and 1998, with a 212.2 percent leap in value sales. Other bestselling hot drinks include fruit and herbal teas, the most dynamic subsector in both volume and value in Italy, Spain, the United Kingdom and the United States over the period from 1994 to 1998.
Green tea is the most dynamic subsector in both volume and value in France and Germany.
Coffee is rooted in French and Italian lifestyles and is also America's mainstay hot drink, with take-away flavored and premium coffee being particularly popular. Coffee is probably the most universal hot drink, but the French also enjoy chicory-based products and the British are fond of malted hot drinks. Register today . Inc. All rights reserved.