I want to find one person to talk to. The Guild created a contact person. By the same token, Beurskens says Guild members have the power to negotiate better prices by aggregating demand. We feel like we're price takers, that we have to take what we're given. If you organize, aggregate your demand, you can do better.
Producers can pull together orders on the Internet.
If you want to buy a certain variety of seed, you go on the Internet. Say, I want to start a group order buyer for Pioneer 2244. Any producer can come in and add their name. The order stays open for four weeks. The volume gets bigger and bigger.