This course introduces the fundamentals of business organizations, their natures and opportunities. This is an introductory course covering the theories and applications of marketing.
Emphasis is on channels of distribution, market research, and the market mix.
Consumer buying preferences and buying behavior are also examined. This course is a study of the principles and methods of selling and their roles in the marketing process. Emphasis is placed on the steps in the selling process and the various aspects of making a sales presentation. Issues covered in this course include professional and personal selling, interpreting sales resistance, prospecting, the pre-approach, and closing techniques. This course is an overview of management theory which introduces students to various management styles, models, and concepts, and helps them to understand the roles and duties of managers in today's businesses.