Marketing Insurance Surveys Small Biz. Starting Out Sales Mgt. Part 1 Business mistakes happen, but they don't have to happen to you. Here are the first four of eight marketing mistakes you need to avoid. In virtually every area of business, entrepreneurs find pitfalls along the way.
Marketing is no exception.
Regardless of the industry, time and again owners of companies large and small make the same costly mistakes. Putting all your eggs in one basket. If you spend your entire marketing budget on just one method of promoting your business, you won't realize the highest return on your investment. Diversifying your efforts will increase the frequency and reach of your messages and stretch your marketing dollars. Not measuring results.