Gaglio advertised in the Wilmington papers and included a discount coupon that brought a few people in the door. He put 30,000 flyers into a Cherry Hill, New Jersey, paper. That promotion brought several dozen from across the river to Philadelphia, according to Cynthia Saniewski, who handles Gaglio's advertising. The Philadelphia friend obviously didn't read the story that appeared a week before the show in the Philadelphia Inquirer , but the show wasn't even mentioned in the Inquirer on the Friday of the show. A Montgomery County newspaper wrote a lead story for its art section a couple weeks before the show and mentioned it again two days before it opened.
People have short memories.
A few dealers who were showing at Atlantique City on Saturday and Sunday came to Philadelphia on Friday and were overheard saying they had sold well during Thursday setup and were delighted to get to Philadelphia to shop on Friday. This show appeals to all those who shop York, Wilmington, and the New York fall show, and many who see some of the same dealers at those venues apparently felt they could wait a few weeks to see them and did not make the trip to Philadelphia. Moreover, Philadelphians are notoriously bad about trying something new. Making the trip to the Navy Pier at the Navy Yard was venturing into a new neighborhood, and many did not realize what an easy trip it was during off-peak commuting hours or by train and shuttle. If they had come, they would have found it worthwhile.