However, make sure your contribution helps the cause rather than the ad's producer. Find out from the sources mentioned above what percentage of a donated dollar pays for ads and fundraisers' salaries and what percentage actually reaches the needy. Unfortunately, many charities will hire professional fundraisers that keep a large percentage of the funds for themselves - often more than 50 percent. Be aware that some unscrupulous groups use names that are similar to well-known, nationally recognized organizations. You can contact the national group if you have any concerns.
Most organizations also have local offices which are listed in the telephone directory.
Some charitable groups send unsolicited token gifts with a request for a return donation. These gifts which may include greeting cards, key chains, return address labels or calendars are considered unsolicited goods and under Kansas law are deemed unconditional gifts to the recipients. Be as generous as you can afford to be, but spend a little time checking the charity out before you give. The extra effort will give you confidence that your donation will be used to support the cause, not the solicitor.