For instance the jet ski maker Seadoo has a jetski driving game. Viral marketing . Games can aid word of mouth by encouraging customers to spread the word to their friends. Many games include a button to send an email to a friend telling them about the game. Online greeting cards can incorporate games.
Games played by email are naturally viral.
You can drive people from email to the web by putting answer on a site. Extend a brand into a different medium . The issue here is to translate the essence of the show while fudging the details based on the limitation of the medium. Brand extensions can also create connections across media. Games are good way to keep customers entertained while they are waiting for something to happen.