Day met Gilbert at LucasArts, where he had been designing and writing games for eight years. She says Gilbert approached her with the idea of starting a company just three months after she began with LucasArts. A year later, on a drive from Seattle to San Francisco, they ironed out the basic details of their plan. It's really a different and refreshing design challenge. You have to pay close attention to the story and the characters and make sure the game play is really right.
Kids are very pure in what they like.
It's difficult to pull the wool over their eyes. Day's understanding of the creative process involved in developing games gives her a unique leadership perspective, Gilbert says. Our No. 1 most important thing is really not making money. The games inspire children to use critical thinking and problem solving skills. The well-mannered way the characters interact conveys the virtue of politeness.