When they project a budget, then design a program to underwrite it, the result is often a campaign focused on money and obligations, not ministry and commitment. When the finance committee leads the finance campaign, the focus is usually on funding the budget, and the rest of the committee's work is on hold until the commitment campaign is completed. Budget management is an important part of the committee's work, but it does not generate positive response from the membership. The reasons people give are changing. Loyalty to the congregation or to the denomination is no longer a sufficient reason to give.
Few members give simply to support the institution for another year.
The appeal to United Methodist loyalty and obligation, both for the local congregation and the denomination, is no longer a major reason for giving. Longtime members of the church may respond to loyalty and obligation. If they were there when the building was built, they may have many years invested in the church. Newer members may be motivated by other considerations and issues. An active member who is leading a committee and is involved in a number of activities will respond to different issues than a person who rarely comes to church.