MSOM is a leading national professional society for operations management, with over 1,000 members. SCP represents the interests of behavioral scientists in the fields of marketing, advertising, communication, and consumer behavior. The society publishes the Journal of Consumer Psychology of which Professor Haugtvedt serves as associate editor. 41, Feb 1998. 19, winter 1998.
Market segments exist because of information and cost constraints.
This paper reports on a critical examination of trends in the analysis of customer data and in reductions in the cost of customization brought about by innovations such as the Internet and flexible manufacturing systems. Books Lewicki, R.J. , J. Litterer, D. Saunders, and J. Minton. Research Today is published three times a year by the Fisher College of Business Office of External Affairs.