It took thousands of years to come to the conclusion that we think of as a chair. Vitra moves fast in comparison to that, but I do think that every object has a natural evolutionary pace. I believe in getting things right. In our industry, you can't force something if you want it to be good. It has to become.
Every object is a being with a soul.
Our work is to find that soul. Sometimes we can't manage to find it, and we have to abandon the project or try again. We're not worried about being first to market, because what we do is unique by its very nature. That's why people want to see the Web page and look around the office when they are thinking about joining a company. They may not be able to articulate exactly what they learn by doing their investigation, but they still learn important things.