Important insights from the behavioral sciences are considered in light of decision objectives to develop capability in creation and management of consumer-oriented marketing campaigns. An examination of the nature of the legal environment from the viewpoint of the social and moral bases of law. Emphasis is given to the operation of our legal system and its significance in decision functions of management. Concepts and methods that integrate previous training in functional areas of management. The perspective is that of the general manager charged with directing the total enterprise.
Emphasis is given to formulation and implementation of strategy.
Introduction to quantitative decision procedures under uncertainty. Application of probability models. Bayesian inference, queueing models, hypothesis testing, and regression analysis to management problems. A continuation of Quantitative Methods 1. Introduction to quantitative decision procedures under certainty.