Connecting via one point to the Internet also allowed us to implement a firewall that prevents virus attacks and unauthorized entry into the Neumann Press computer system. With email available and the site secured, SESI tackled the other big part of the Internet, the web presence. Building a commercial website can be done many ways, but if customers can t find it on the Internet than no matter how good it looks, you have failed. With marketing in mind, SESI decided that the Neumann Press website needed to be hosted on Yahoo. Having the right host is the first step.
Marketing is the next.
When Yahoo hosts your site you are off to a great start. Still there are other popular search engines on the Internet that can bring many customers to your door if you know how to design a website to get their attention. SESI helped the customer design a website that got the attention of all the search engines. Simply submitting a website to a search engine will not do. It s the understanding that technical expertise needs to be combined with market reality that allowed SESI to effective integrate technology into the Neumann Press operation so that costs were contained and sales were expanded.