The end of this century has seen tremendous growth of photo image use by the alternative greeting card publishers. With gross sales projections in the six and one half billion-dollar range the major publishers buy shelf space in major consumer outlets for their cards to dominate this market. You ll find competition to get into their talent pool is quite fierce. Since nearly fifteen percent of the above sales are generated from alternative greeting card publishers, they may be your best bet for entry into this market. This figure is expected to increase to eighteen percent by the end of this year, an almost two billion dollar slice of the pie .
Retail distribution is the key to greeting card sales success.
Your first decision is whether to find a publisher to print and distribute your cards and reach the end consumer or to self-publish. Though not a phonebook of all greeting card publishers, it lists extensive information provided by those publishers looking for photo images. The bonus is you get to talk to publishers that want your submissions. Though it is always good procedure to call if you have any questions about submission directions, it is always better to send ten great shots than 100 mediocre images. Edit your work ruthlessly and follow the recommendations for submission formats very carefully.