Design for Reading Design for Reading by Gordon Woolf Gordon Woolf has written a number of books, including Newspaper Production Using PageMaker 5 and How to Start and Produce a Magazine . For information on these books, see the Worsley Press web pages, or you may e-mail Gordon Woolf . Why do newspapers tend to look like . . . Because their basic design works.
Readers buy the paper every day.
Many newspaper design elements which keep readers coming back every day can be applied to other media. Obviously, these design techniques can be applied to flyers and newsletters, but they can also be applied equally effectively to the web pages and CD-ROMs. Picture, Heading, and Text One obvious design element is the juxtaposition of picture, headline, and text. Generally, a single picture dominates the page, even though a number of other pictures may appear there as well. This picture leads the eye into the page.