Mass production is all about low cost, high volume and limited choice.
While these theories may have helped propel America to pole position in the global trinket exchange, the times they are a-changing. No longer do we live in a world of stable, steadily growing demand. Beginning with the fuel crisis back in the early days of disco and continuing right up through the present day, consumer demand is becoming increasingly unpredictable and unstable. Consumers want the products that THEY want - not the products that YOU want sell them. So yes, we do things a little differently at Timbuk2.