In the eyes of many Americans, people of color are not quite whole people. Several journalist and news producers were quick to point to other reasons for the abundant coverage. In the aftermath of the Littleton shooting, the Clinton Administration, regulators, policymakers, industry folks, and advocates are responding. President Decker Anstrom, gathered to forge their response to those who are blaming the media for the Littleton shooting. FCC Commissioner Gloria Tristani has been named head of a task force to implement the V-chip.
Many broadcasters say the looser standards for sex and violence on cable are to blame.
Last year, the US Conference on Mayors recommended that viewers boycott products that sponsor violent TV, but there hasn't been much action since then. Proctor and Gamble spokeswoman, Gretchen Briscoe says violent programming is only one element involved in the problem. JC Penney has announced that it is pulling merchandize based on Comedy Central's South Park, in which the cartoon character Kenny is killed in each episode. A new batch of PSA's from the Ad Council, instructing viewers on safe use of firearms are expected to arrive soon at local stations. The Supreme Court heard arguments last week in broadcasters' challenge of the ban on TV advertisements of legal gambling.