The new Mac stores get it right, from savvy salespeople to machines you can take for a test drive. The success of these stores might work as a cudgel to knock some sense into other computer retailers, too.
Many stores look no better than a disheveled warehouses.
Their shelves are littered with broken display models. They're staffed by young clerks who don't know a byte from a bit. But that's a subject for another column. That is, house products in a cheery, colorful store that's fun to shop in. Apple stores, however, are more than just pretty faces.