In partnership with the rest of the trails, conservation and recreation communities, we will universally market a clear, concise, simple, urgent, and appealing message that will promise benefits to all Americans. We will develop messages for the full range of possible audiences and stakeholders. We will provide American communities with financial and technical assistance from both the public and private sectors. We are essentially creating a core document that will communicate the benefits of greenways to average Americans. Greenways are people moving across the landscape.
Emphasis is on diverse populations in urban areas.
The message is getting people to use greenways. We have identified key leadership for the national greenway partnership.