In a different context, spamming is also used to mean the practice of sending unsolicited bulk email. A software that visits web sites and indexes the pages present in those sites. Search engines use spiders to build up their databases. The spider for AltaVista is called Scooter, the spider for Excite is called ArchitextSpider, the spider for Northern Light is called Gulliver. A word that often appears in pages, yet has no significance by itself.
Most search engines ignore stop words while searching.
The contents of the Title tag is generally displayed by the browser at the top of the browser window. The search engines use the Title tag to provide a link to the sites which match the query made by the user. Having keywords in the Title tag of a page can significantly increase the search engine ranking of the page for those keywords. The Uniform Resource Locator is used to specify the address of web sites and web pages. Having keywords in the URL can improve the search engine ranking of the page in a few of the search engines.