Includes study of site location, internal layout, store operations, and security. Examinees the retailing mix, the buying or procurement process, pricing, and selling. Studies retail advertising, promotion, and publicity as a coordinated effort to increase store traffic. Lecture 3 hours per week. Approval of cooperative education coordinator.
Program is coordinated by the cooperative education coordinator.
May be repeated for credit. MKT 197 offered for first year co-op students. Presents an in-depth examination of managing a sales force. Introduces methods of training, compensating, motivating, and evaluating the sales force. Explores forecasting techniques and quotas.