Many factors contribute to the misunderstanding of singleness today.
Two that deserve special attention are the media and the church. The media, in conjunction with high-impact marketers, presents an inaccurate caricature of singleness. Television and magazine ads often portray singles as shallow, pleasure-seeking, impulsive, and materialistic. They show them as flitting from one relationship to another amid an endless round of parties, good times, and hedonistic experiences. Even a casual observer can see the connection between that kind of image and the high-ticket products these advertisers want single adults to spend their money on.