Monetize every action, and make this a rule. Most people try to entertain and overwhelm with information. On the 'Net, the real goal is to give them enough, but not too much, and make sure that the limited actions they do take at your site make you money. Your ad headline is very crucial. Yes, headlines can even affect response to your web pages.
Many copywriters spend more time on headlines than they do on all other elements of an ad combined.
If the headline doesn't do its job, the ad will most likely fail. In our Computer Fundamentals workshops we are always looking for new materials that help our new computer users learn and progress as painlessly as possible. I called the owner, Tom Glander, and he sent copies for review and agreed to let the TCS use the programs in a controlled workshop setting. For the individual, Super Easy Windows is a wonderful way to learn about Windows at a casual pace that you control. The program works in your browser and it is like being on the Internet with the same sort of navigation and menus.