Sometimes these features are straightforwardly presented. At other times, they remain obscured by hype and glitz. Yet even those obfuscated by an advertising agenda can be revealed with a little practice. The webvertising on the Men's Health website is fairly evident and aboveboard. First of all, the title of the magazine states clearly what their product is all about.
Health concerns are a leading consumer motivator.
With men typically dying at a younger age than females, often as a result of poor health choices, an increased awareness has penetrated the male psyche. There is a libidinal motivation to stay in shape. The magazine implicitly promises to help men attain and maintain a desirable condition, ensuring a happy and fulfilled life. This promise is fulfilled through informative articles and regular features addressing issues of concern to men. The ad specifically mentions issues such as fitness, sex, sports, health, marketplace, food, and careers.