I ll share with you what I ve found out over the years. Here are some valuable tips on how to turn that difficult target audience into your special niche, one of your best customers and your partner. Care about them. It is often difficult to care about someone who comes across as unreasonable. However, consider the fact that most business people, especially business managers, are under a lot of stress.
People react to stress differently.
By showing your difficult customer that you are interested in their success, you will break down barriers that they may have built up over the years. Speak their language. This is a simple observation, yet vastly misunderstood. People don t trust others that don t communicate at the same level. Words have different meanings for different industries.