Meanwhile, they keep on paddling and accept the general stupor. The sober perusal of the media message soon results in isolation. In an effort to prevent this, coffee is now being served with the news and cans of lager accompany the feature movie. The ashtrays will be emptied at the end of the evening. Still, the recipient's dazed condition is considered taboo in media criticism.
Movie critics get sick at the thought that the audience is usually stoned or drunk.
Inebriated interpretation seems to be an insult to art. The pleasures of sex and drugs should be confined to the screen. Western civilization insists that the distance between work and appreciation be respected. It is unacceptable to hand in your social baggage with your ticket and watch the movie within its own context, rather than from some theoretical framework. The impending overdetermination through consumption frustrates cultural transmission.