Investors love famous names.
Yet in the last year global deflation, a broadening market and fundamental concerns have turned some of the best-known stocks into flameouts. The global financial crisis in 1998 initially sent money flocking to the comfort of Coke. But subsequent global deflation then erased the company's pricing power and turned one of America's best-loved stocks into an instant laggard. A recent product scare in Belgium and lousy public relations triage only worsened the after-taste for Coke investors. But analysts say not to give up yet.