You'll do it better. Small is beautiful. Your customer base will be small, compared with large competitors. You can afford to give each customer a level of personal attention that would be impossible for a larger business. Play the local card.
Most small businesses operate locally.
It's far easier to stay close to customers who are easily accessible. You can intelligently exploit people's natural preference for a local business that offers outstanding service. Your PC is your service tool. Names, addresses, phones, and all key details. Plus model letters for every imaginable customer service problem.