I have been to a lot of meetings put on by different companies, the only thing I ever felt I got was a decent meal. It is nice to hear people with the same problems and concerns that I have. It is exciting to interact with growers outside your local area and learn about their experiences. It's much more believable than when presented by company representatives. I would recommend this program to other companies.
Growers can learn a lot from each other.
This certainly cannot be said for most traditional marketing approaches. Beck Ag Com offers a valuable communications and educational service to basic industry - that of peer selling. Growers are seeking information and they are starving for network contact. These teleconferences provide the most current information both from a third party, non-biased source, and also from other growers. The conferences also provide a network beyond the grower's backyard.