The aim of media literacy is for the students to make healthy and wise choices as a consumer of media. Students who are media literate are able to deal critically with local and mass media. As with information literacy, media literacy includes the ability to access, analyze, evaluate, and communicate information in a variety of formats, both print and non-print. The media literacy encourages balance by empowering the student to make informed choices, take responsibility as a learner, and as a member of society. Students must use judgment in managing media through awareness, analysis, and evaluation.
Media literacy is education for social empowerment.