Norms are based on the status quo. Living by the norms, you will never push yourself as hard as you would by striving to be your best. Norms are backward-looking and will not lead to breakthroughs. They are based on history and, in a world of constant change, are inappropriate. A focus on norms is a focus on the past.
Norms lead to incremental growth at best.
Breakthroughs come from a fresh perspective. Comparing your performance to industry norms results in the curse of mediocrity, which is any performance below your best. It is squandering the vast potential for which it was built. Here's what you could do. Throw away the industry norms and assess your own performance.