A need is seen to make the industry's policy against smoking by youth more visible and proactive. New programs will be proposed at the Tobacco Institute's Executive Committee. Parents are significant because they are part of the political process. We must communicate what are youth policy is, why it is, and how it is importent. Retail vendors must have reinforcement in enforcing state minimum age laws.
Media are an important ally in upholding First Amendment rights.
A credible alternative to restrictions put in place through our youth nonsmoking program. The industry must be able to demonstrate that the industry has a specific youth nonsmoking program. PTA's , and other youth oriented groups, dependent on local funding, will be recruited. Develop a comprehensive PR program. Make key industry executives available on a more than opportunistic basis.