Organizations continually seek individuals who can sell products, present proposals, report findings, and explain ideas effectively. It's no coincidence that more than 50 percent of Toastmasters clubs are in-house corporate or government groups. Audiences, accustomed now to slick media, are less tolerant than ever of marginal presentation skills. So the ante has been upped, the bar has been raised, on what level of public speaking is now needed to get your message across. Really care about your subject.
Passion is the starting point of all good public speaking.
So pick a subject that has an inordinate impact on you, a subject you'd like to share with others because you know, intensely, that they could benefit from your knowledge. Your enthusiasm will show through. The best way to impress an audience is to finish early. So hit it hard, hit it well, finish strong, and, for maximum impression, keep it short. The less opportunity you give your audience's minds to wander, the more they'll appreciate you and remember what you had to say.