Given the actor's strong association with the product, other advertisers refuse to cast her. The greater the over-exposure, the longer the unemployment.
Flat fees force smaller advertisers to pay a premium when a commercial only airs a few times.
The actor is also contractually barred from appearing in any other commercial selling a competing product. If commercial airs on a limited number of major cable networks, the actor would receive far less. Less than the minimum wage. Advertisers say they don't have the authority to include Internet usage in the commercial contract even though they've already spent millions buying and creating Internet-only advertising agencies. Advertisers refuse to provide accurate monitoring records of commercial usage.