Few industries are likely to be transformed as much by the internet as travel.
However, its impact to date has been more modest than the frenzied media coverage over the past year might suggest. Booking a place Booking accommodation and holidays online has not taken off to the same extent as flight reservations. This is partly because it is a more fragmented market with millions of suppliers, from bed and breakfasts to five-star hotels to package holidays. Flights can be arranged through a wide number of websites. It can also be critical for more active holidays such as playing golf, taking flying lessons or going to surf school.