It is too slow loading on most peoples systems. Even Wired Digital took it off their site. High bandwidth Java, Real Audio, or shockwave style plugins are out. Users that surf for information or products don't want to be distracted by site overhead. Play to the MTV attention span of a flea generation.
Nothing drives users away, never to return, like flashing text, or abuse of animated gifs can.
That scrolling banner text ranks right up their too. Link Exchange is the great modern Internet myth of our time. Nothing spells Trailer Park like Link Exchange - your left wondering why your hit rate slowly fades away. It is one thing if you are getting paid for it - it is another entirely if you are giving it away. I recently had someone ask me why their site couldn't get indexed on the search engines.