According to Show Director Judi Tripp, her husband began the Superstar Baseball Card Show in the late 1980s because he himself was a baseball fan. Each gives the other a natural audience. Territorial disputes When two or more shows run concurrently, administrative and operational issues become more complex. Concurrent shows produced by separate associations typically have their own show management and exhibit salespeople. If only one show management company is involved, and the events are relatively small, a single management team is feasible.
Promotion gets even more complicated.
When The Rebedeau Group launched three vertical shows concurrently with the National Systems Contractors Association show, they chose to maintain separate identities. That allowed us to be much more focused in our marketing and kept our message undiluted. The Visual Marketing show and the Furniture Fair use one ad agency. But there is some commonality in the type style, because the audiences have a strong mutual link. When there are common mailing pieces for all four shows, costs are shared.