Not wasting readers' time is very important in business web documents. Also, links that you're not sure whether or not you should follow make the document confusing and seem poorly organized. This can be fatiguing to the reader, and makes the document seem much worse than paper. The link should tell you what you'll find A way to help the reader is to put information at the link site that helps the reader decide whether or not to follow the link. Don't write this way.
Helpful links summarize what the link points to.
This works great in lists. Many news sites use this style on their summary pages. See the examples of writing titles and summaries .