One way to make sure that your site's listing stays current with the search engines is to re-register your site from time to time. Especially if your site's content or keywords change frequently Comparing traditional marketing methods Newspapers readers have to buy the right paper on the right day to see your ad. requires regular ads to get noticed. Radio listeners have to listen to the right station at the right time of day to hear your ad. LinkExchange tracks impressions on your site, and your banner is displayed based on a ratio of how many impressions are displayed on your site. This is frowned on across the Internet and is considered by most ISPs to be unethical.
Junk Email costs ISPs huge amounts of money annually.
Creative, inexpensive marketing ideas Send a postcard to all of your customers announcing the new web site, and also when you make any major changes to it. Postcards are also good if you have specials. Run an Internet special with a postcard announcing a coupon available only on your web site. Then your customers must go to the site to print out the coupon. Some of our real estate customers are attaching little signs on their yard signs that display their web address.