Later, editing happens. The artist can edit a set of pictures which map her experience approaching the subject. Otherwise she can choose another set which represents a landscape of portraits of a person which changes according to the point of view of the observer. It is important to notice that at this stage the artist does not do a final edit of what the viewer is going to see. The artist only sets up the terms of the encounter between the public and the portrayed character by choosing a basic content set and a mapping.
Mapping is done by autonomous agent based modeling of content.
A Media Creature knows whether its content is text, image, movie clip, sound, or graphics and acts accordingly. Traditional digital content presentation uses passive content and a separate program that coordinates the presentation and creates a mapping between input and output based on the user's input. This model is analogue to that of an orchestra director who conducts musicians following a given score. In our view this leads to a fixed, repetitive mapping and limited interaction modalities. This interactive design approach implies that there is no separation between content and choreography of content.