F irms must move from fixed to adaptive offerings, from transactions to relationships, from segmented marketing to personalized marketing, from persuasion to permission, and from value chains to value networks. A rich set of Internet case studies and practitioner panels will complement the conceptual frameworks and provide you with further insight so that you will be more prepared to lead your organization in the new millennium. This session presents a comprehensive overview of the elementary drivers of value underlying most e-businesses. The session will provide not only the list of key value driving elements of e-businesses but also how they are being combined into hybrid forms in new and interesting ways. This session presents a thematic view of the trends and patterns in value migration in the networked world of business.
Elegant patterns exist among the seemingly chaotic evolution of networked industries and companies.
The secret is to understand where intelligence lives and how intelligence migrates when people, things, and processes are connected through a ubiquitous network. Networks decouple different forms of intelligence, and they mobilize intelligence by making it distributed and dynamic. These patterns provide deep insights into value trends, including value in modularity, value at the edges, value in orchestration, and value in shared infrastructure. Implications for reshaping industries, companies, and government will be discussed. This session will address these interrelated and multidimensional facets of e-business transformation.