Trends Maori Rural Tourism Heritage Tourism Rural Tourism Snapshot Rural tourism ventures are becoming more common within the rural sector. Part of this research involved a survey of 500 rural tourism operators. The Experience of Individual Businesses'. This article summarises the findings of that report. Although operators value the social contact that comes from hosting visitors, they note that there is a price to be paid in terms of loss of personal time and increased levels of stress.
Most visitors come in couples.
After that, in order, come families, single travellers and groups. About two thirds of operators say they have about the same number of female and male visitors. However, people who provide gardening visits say many more women than men visit them. International visitor totals are quite a lot smaller than domestic visitor totals, and usually these visitors are a mix of different nationalities rather than any one group dominating. North Islanders tend to holiday in the North Island and South Islanders to holiday in the South Island.