Fundraising Free fundraising news via e-mail from UK Fundraising. Some charities are selling the rights to their unique material online, often using digital rights management technology.
Many charities own the rights to compelling, valuable and unique material.
It could be text, sound or video recordings related to their work, or it could be the rights to the recording of a fundraising event. Great Ormond Street Hospital is probably the most famous beneficiary of literary rights in the form of the copyright of Peter Pan , granted them by J.M. Barrie. A few charities are beginning to exploit digital rights management to sell or license such material in digital form via the Internet, often utilising some of the latest methods of distribution and alternative Web-billing. Read UK Fundraising's report . Read UK Fundraising's coverage .