An experienced jeweler can assist you in selecting platinum jewelry that will bring pleasure to you and the recipient for years to come. Platinum is hypoallergenic, resists tarnish, is one of the strongest precious metals in the world and is extremely durable. No, it is quite different. During World War II, the U.S. government prohibited platinum's use in all non-military applications, including jewelry. Because of strong consumer preference for platinum's pure white luster, white gold was substituted in platinum's absence.
Platinum has purity, strength, rarity, durability, and a natural rich, white color.
Platinum jewelry should be cleaned the same way you clean other fine jewelry. Use a good pre-packaged jewelry cleaner available from your local jeweler or have it professionally cleaned by your jeweler. As with all precious jewelry, store with care, not allowing pieces to touch or scratch each other. Signs of wear, including scratches, will inevitably appear in all precious metals, even with platinum. Due to platinum's amazing durability and strength, however, there is little or no material loss when it is scratched.