It is the single biggest sporting event in the world. The name alone demands respect.
Most people have childhood dreams of attending the Olympics, but few actually get the chance to go.
Those dreams are coming true for 30 students in George Washington University's School of Business and Public Management. It not only will reinforce material learned in the classroom, but it will allow students to network and make valuable connections for the future. The goal of the course is for students to acquire an understanding of what producing the world's largest sporting event entails. In Sydney students will meet with top executives from the International Olympic Committee, the U.S. Olympic Committee, the Sydney Olympic Committee, corporate sponsors such as Coca-Cola, IBM, Xerox and Visa, and Olympic athletes. Students will study the organizational and financial requirements involved in hosting the Games, and will conduct on-site market research related to spectator spending, satisfaction and sponsor recall, Neirotti said.