The garment industry, the toy industry, the automobile industry, and almost every other industry that produces new products to sell to the public at large is in that same boat. It is extremely difficult to anticipate how the public will react to a new offering of any kind. But, difficult though it is, we can certainly take a few steps to influence the fate of our offerings. One step is to make the promise clear in the headline or title of whatever we sell. Remember that advertising and promotional materials generally are or ought to be offers, not announcements, and they must be offers to do something for the customer.
Many people mistakenly believe that their offer is whatever service or product they want to sell.
Almost everybody in that business makes that same representation, believing that they are making an offer. Perhaps you believe that claiming professionalism, expertise, and error-free work convey those messages. It is unlikely. The customer is interested only in solving his or her own problems or reaping whatever benefits are available to be reaped. Describe the benefits in those practical terms that few others use, rather than in tony euphemisms, if you want to create new needs.