As products pass along the chain from the grower to the consumer one of the greatest existing forces is the consumer demand. Like a musician plays to an audience, the grower produces for the customer. Customer demand influences the producer, the packager, the transporter and the markerter. When these five sectors are working closely together great quality can be achieved. When it feels good, value for money, and the money is well spent.
People like to have quality or products that have good colours, texture, smell and tasty flavours.
Lightweight packaging that is easily composted or recycled. Probably the single most important factor to the average customer around the world. Does my budget allow organic food to become my mainstream food supply. The fast way to clean up the quality of the world's soils, waters and world health, is to present organic food on the shelf or at the market, side by side to the chemical conventional products, at approximately the same price . They will decide which is the best deal.