Create the Excitement of Theater in Your Store as featured in Baby Shop Create the Excitement of Theater in Your Store By Paul Connolly, Executive Director of Retail Merchandising at Enesco Corporation. Themes Themes are an effective way for retailers to present a variety of different products to customers under a common banner.
Retailers can use themes to catch a customer s attention and to transform shoppers into buyers.
Themes can also be used to give customers a new reason to buy product. A customer is more likely to notice and purchase a product when it is displayed in a theme setting, rather than sitting on a shelf. Show subtle but interesting relationships between props and merchandise. Use empty product packages as risers to group items and create varying heights, reinforcing the thematic presentation. Attract customers' attention to your display with colorful packaging.