Hooters thrives on promotion. Hooters believes in constantly keeping its name and product before the public. Managers have broad individual authority in their promotional programs. Good ideas and good execution leads to more customer traffic and larger bonuses. In few other companies do managers have more tools for marketing and more opportunity to use them than with Hooters.
Hooters demands consistency.
We purchase the highest quality food products and serve them with quality tested cooking methods. For all of our concerns about food quality, however, we believe that customers come back because we exceed their expectations about a certain type of experience. Accordingly, good Hooters managers oversee the details, but keep their eyes on creating a consistent overall experience for customers. It calls for the combined talents of a Hollywood promoter and a good host. Hooters gives managers a chance to play a larger and more important role than is common in the restaurant industry.