You know the way it is when you get a Christmas card or are invited to someone s house for dinner. You feel obligated to return the favor. It s the same when a company gives people something for nothing. The prospect is compelled to return the favor. Second, bribes create a positive feeling about your business.
People can just never get over the joy of getting something for nothing.
If you push this pleasure button, you re paving the way toward not only sales, but repeat business. If it increases your response by 300-plus percent, it s well worth it. You can also find many bribes to choose among from one of the 12,000 companies in the U.S. that deal in such products, or you can contact the Speciality Advertising Association International. They ll help you find thousands of possible bribes, and one that fits the theme of your business or product. By the way, most people already get four or five free calenders each year.