What matters most is how easy it is to compare and look at items. Yet, there are no pictures of items, only laborious lists that offer names, price, and product descriptions. Incredibly, they actually send you off the site to view pictures from the vendor. We also had major concerns about the usability of the menu bars and categorisation of products. Unfortunately, in a tough market such as this one, sites have to be constantly upgraded and improved to maintain a loyal customer base, so in this sense Forte has been left behind.
Page layout is clean and uncluttered.
The homepage appears to channel customers successfully. The System Builder needs more work. In this instance, it serves as simply another menu with the same information that is not integrated into the purchasing process. The decided lack of pictures mean that unless you ve done your research elsewhere, you are unlikely to buy online from Forte. The site tells you that more detailed information can be found when you select the item but there is nothing more there.