For 20 years before I became a traffic builder for web sites, I wasa publicist handling household name consumer brands. I haven't sent out a traditional press release in the last 10 years. Editors surely don't need me or any other publicist to write theirstories. They need me to point them in the direction of a good story,succinctly give them the facts as I see them, the sources I know andthen get out of the way so they can write their own stories. I dothose things by writing pitch letters, damn good ones.
Light years aheadof the competition.
Submits to the top search engines, FFA and awardsites. Too manytimes, the reason for the letter is hidden several paragraphs intothe letter. Editors are busy. Not if you wanted your friend tokeep listening. Be equally kind to journalists.