Click on one of the topics below, or click on a door to the right to enter a different service area. The following principles, then, are concepts that various writers over the years have found helpful. In making these suggestions regarding style, we are not suggesting that writers should never deviate from these principles. We are suggesting, however, that applying these principles generally produces writing that is simple, clear and direct. Click here to check out the online version.
Good writing begins with clear thinking.
That's a sure sign that the writer needs to think the idea through more completely. Good writing proceeds from a plan. One might get there using that method, but a map would make the trip more efficient. Good writing focuses on the subject, not on the writer . Most writing will be more emphatic if the writer focuses primarily on the subject.