Open daily are the George W. Brown Jr. Ojibwe Museum and Cultural Center and an interactive museum created by Nick Hockings, a re-creation called the Waswagoning Ojibwe Village. Lac du Flambeau bustles during the tourist season, but the activity is spread out and doesn't become hectic, Soulier said. It's more of a natural busy-ness, like the powwows and the recreation because it is the original reservation. We still have one of the buildings remaining from an original boarding school. Soulier said he and the other decision-makers on marketing matters believe it's wise to promote the whole area, not just the resort casino.
Many visitors like to combine activities such as boating, canoeing and bicycling.
Part of the marketing, too, are arrangements made for tour groups. Soulier estimated that an average of 400 to 500 people tour the resort casino each week. It peaks at about 700 visitors with tour groups each week. Two shuttle buses make frequent runs to the casino. Those vehicles make it easier for visitors who don't like to drive and provide casino visits that typically last three to five hours.