We hope we've answered some of your questions about us and what our company would like to do. We look forward to meeting again to discuss these exciting new possibilities for your new site. Internet advertising is still in its early stages of development. Our program gives you a time-based option. There is little correlation between cost and results.
Results vary greatly, depending on implementation.
A recent Case Study we have done illustrates how two campaigns using the same creative and the same budget over a comparable time period produced results varying by a factor of 8 to 1. Focused Planning Focusing only on the large, well-branded sites can often deny advertisers the opportunity to deliver their message to vertical segments of the their target audience. Abundant Creative Unlike the creative used in print and broadcast advertising, banners and other forms of online creative are highly disposable, and are typically more analogous to direct mail pieces than television ads. Advertising online is an effective tool for building brand awareness, especially in the early stages of a site's launch, but it will always be evaluated based on its ability to drive traffic and transactions. It is usually most cost effective to develop a couple of banners at low cost, test extensively, and then focus on refining the best performers.