One wonders at all these CEOs with something to hide showing up on talk shows. One also wonders at the prescience of those who book the guests, for one wouldn't think a chat with the relatively anonymous CEO of a large corporation would make for that interesting a show. As to what kind of damage a rumor like this can do, the experience of one owner of four McDonald's in Atlanta, Georgia, was typical. Corporate rumors aren't victimless. McDonald's did what they could to refute the lie.
Hamburger costs a dollar and a half a pound, and night crawlers six dollars.