In this section of the message, back up the claims you have made earlier. Provide specific, believable evidence to make your readers more willing to take the action you want. This section may also be a good location for dealing with obstacles or objections. But also take advantage of one last opportunity to point out the benefit, or main benefit, to your readers of taking that action. Make the action as easy as possible for your readers.
Faculty can involve a class in the activity or can do something on their own.
See the suggestions for Letter One. Unlike the messages to the student organizations, which will be sent in hard copy, the faculty messages will go through electronic mail. Consider what you need to do to adapt to that format. And remember that your readers can respond through e-mail. Take care in writing, editing, spell checking, and proofing the message as you would if you were sending hard copy.