Many local governments also support local school programs through presentations, tours, information brochures, contests and scholarships. They are encouraged to continue and expand their programs. Strategic Direction 8 Seminars and Guides for Utilities and Licensees Water managers, purveyors, local councillors, community user groups and individual water licence holders need good information to make sound water conservation decisions. Strategic Direction 9 Social Marketing Technically sound, cost-effective programs can often fail if pertinent information doesn't reach the right audience. With few exceptions, a communication or social marketing strategy should be an integral part of any water use efficiency program.
Many water use efficiency programs are voluntary measures.
Therefore, they rely on market acceptance and individual actions. Information alone doesn't necessarily lead directly to action, but action cannot be taken without adequate information on what to do, how to do it and why it should be done. Even mandatory programs, such as watering restrictions, will not be successful if people are unaware of the program. Reporting results of water use efficiency measures is also very important. Regular reporting helps to maintain interest in water issues and increase public support.