These low-cost benefits to the employer can be a real attraction to employees. Optional employee benefits are programs sponsored by the employer. Typically, they are at little or no cost to the employer. Just as important is that the employee is not taxed on the benefit. The best example is low-cost group insurance coverage.
Most employees purchase many insurance policies.
A small business can hire an insurance professional, at no cost to the company, to design low-cost group policies affording excellent coverage. The company's employees then receive material indicating the availability of the benefit. Coverage and costs are described, and employees are invite to call the insurance salesperson for the details. Employees can pay for the insurance through payroll deductions. Some of the insurance may be paid for on a pre-tax basis.