The only English language newspaper is the Slovak Spectator. Posters are traditionally used for advertising in Slovakia. They can be found in post offices, telephone booths, public transportation, outdoor pillars, and along public routes. There is minimal formal consumer protection, but companies are well advised to incorporate ethical principles into advertising strategies, as Slovak consumers may object to advertising perceived to be unethical. Slovakia is still a low to medium-priced country although prices and wages are gradually increasing.
Price is a key consideration for most consumers.
There is a gap between prices in urban and rural areas that varies depending on products and services. In large cities, prices in some retail stores or super markets may exceed those in the United States or western Europe. Price liberalization began in 1991 and is defined by Act No. The Slovak Government is not a signatory to the GATT Agreement on Government Procurement, but complaints from U.S. bidders on Slovak Government procurements have been few. Supplies of equipment to the Government are based on letter of invitation.