The study of promotional strategies unique to the fashion industry. Emphasis is placed on techniques used at the point of sale to sell merchandise to the final consumer. The study of promotional strategies unique to the fashion industry. Emphasis is placed on techniques initiated by the manufacturers of fashion products such as wholesaling, cooperative advertising, direct marketing, and special events. The study of the relationship of natural and manufactured lighting sources to the interior environment and its inhabitants.
Emphasis is on light science and technology and the effects upon health, behavior, color, and form.
Application will include issues of aesthetics, energy conservation, codes, evaluation, and specifications in lighting design. The study and implementation of research procedures for use with family and consumer sciences programs. Includes instrument selection, recruitment and testing of subjects, coding, analysis and dissemination of data. Will include field based experiences using appropriate research procedures. A study of the roles and responsibilities of fashion merchandise buyers.