This would be good news for retailers because it opens not only sales for skates themselves but also protective equipment. As in most markets, the UK depends heavily on imported products. This fact continues to hold true even more so in the sporting goods market. The in-line skating industry does not keep examples of import ratios, but the view is that imports dominate the market. In the UK price is a key part of the purchasing decision for sports equipment.
Prices can vary considerably.
Essentially, there is a market for products ranging from basic to premium. Advertising is an area that should be utilized to promote American skating products. The leading British sports trade magazine is Harper's Sport and Leisure. If American companies want to expand into Britain, it would be important to consider an extensive advertising campaign, possibly using this magazine. Without name recognition among buyers, the products for sale lose audience attention very quickly.