The focus is on fresh, wholesome lamb delivered to retail stores on a weekly basis. Currently they service 21 stores in Eastern Wisconsin. New products are constantly being developed. Steve and Darlene are concentrating their community efforts in the Milwaukee urban area. Both programs bring quality Wisconsin farm products to all groups of people.
Rotational grazing is used for the ewe flock with a confinement setup for finishing the lambs.
David Erb lives in Hillsdale, Wisconsin. He has been raising commercial Dorset sheep for 12 years. David is a founding member of the Indianhead Sheep Breeders Association and has been on the planning committee for the Wisconsin Sheep Breeders Conference for several years. David won the ISBA's Extra Mile award in 1996 and Wisconsin Sheep Breeders Cooperative's Master Shepherd Award in 1998. He has been direct marketing his lamb for many years, and in 1996 he developed his own private label called Erb's Classics.