If you would like a copy of it you can order it from our inventory. For more on the book visit our page on how to make your ads pay big money . Yes, my advice would be to study the repeat advertisements in publications, analyzing the direct mail that you receive, reading success stories in publications, and reading books dealing with all phases of mail order. Eventually, you'll develop that indefinable sixth sense for knowing what is right. I have found the common thread to be a lack of information and conviction as to what makes a good mail order product.
People often have perfectly good products, but lack persuasive advertising copy.
Poor returns cause them to doubt their products and give up before they find out they have winners. In Mail Order will tell you exactly how to succeed. Q. I find myself hesitant about all this mail order success hype. A. Fear of failure is a common characteristic among beginners in any business endeavor. Success often seems out of reach to those who are not programmed to succeed.