After completing the design phase, management consulted with industry experts for further design and functionality requirements. Many features were added based on feedback from existing SDG customers. SDG knew they were on to something when the product received rave reviews at a Fourgen user conference. By 1993, SDG was selling their application throughout the US to mid-sized companies in many different industries. Though more and more prospects praised the system's features, functions, and ease of use, most people still required further customization of the system.
Every company has something in their sales process that is unique and unlike any other company.
Since the system was a character based product written in Informix 4GL, major customization required unique modifications to the source code. By 1994, supporting the Windows graphical user interface had also become a major issue. Not only did this application have very attractive windows GUI, but also it was extremely easy to use. Furthermore, customers could now easily customize the application. CMS is now in its fourth generation with its latest release, version 4.0, in February of 1999.