Managers are urged to identify and focus resources on environmental initiatives that have the best result for the environment and for shareholders. The Illuminating Engineering Society of America's new headquarters in New York City demonstrates IES's commitment to energy-efficient lighting. IES designed the building in the spirit of ANSI Standard 90, the energy conservation lighting guideline coauthored by the member society. After all, this is America. After helping utility companies set policy over the last two decades, Rocky Mountain Institute co-founder Amory Lovins has turned his attention to super cars.
Lighter cars require smaller engines, and smaller engines weigh less.