The CD contains more than 1,400 pages of research on advertiser, consumer, competitor, technological, economic and regulatory trends. The report is based on a 1999 Scarborough study of Internet users. Findings from the study demonstrate both the continued vitality of newspapers' traditional print product, and offers important insights into the opportunities developing with newspapers' online audiences. Market connections are vital. Customer service is critical.
Local news is key to attracting and retaining readers.
Measuring market acceptance and adapting to change are critical. Leadership is the foundation on which the success of all this is built. This brochure-sized book provides a concise overview of the newspaper industry. It contains the latest industry information, but also puts facts in a historical context, allowing you to look at the industry from a macro perspective. It's a valuable source of industry statistics and trends, and a handy reference tool.