Attend industry and export trade shows on a regular basis to improve your competitive knowledge. Scan the business sections of newspapers, business magazines and industry association publications. Join industry associations. Join and participate in local industry associations or business fora. Also attend business sessions specialising in marketing, purchasing, finance and human resources.
Many specialists have global business experiences to share.
Through these groups, you will develop networking opportunities. Armed with competitive intelligence, you are ready to make personal decisions. For each individual competitor, assess its current position. Group competitors together based on their similarities. Finally, describe how your business fits and how you might improve or position yourself differently.