Everything from digital television and digital cinema to e-commerce will tap into Sony content and Sony technology. Looking to the future, Stringer is stubbornly unfazed by the myriad complications of the present, including the initially disappointing rollout of digital television. I believe in the idea of it. I believe in the magic of great picture and great sound. DVD demonstrates that if you give the audience a better picture and better sound, they will come.
Nobody is prepared to walk away from better technology anymore.
But we don't need to have any more hype. We need to get it done. Stringer has similarly high expectations for digital cinema, despite continued uncertainty about how a rollout would be financed. There will have to be agreements between theaters and movie studios on how to fund it, but it will happen. Logic is raising its head again.