Most analysts say no.
AMR Research, a market analysis firm that tracks leading software and service providers, has predicted that ultimately there will be a rapid consolidation of e-markets, leaving only two or three per industry. Other analysts say that only 50 to 200 will remain. As the competition heats up to be in this small number of winners, e-markets will be looking for ways to stand out from the crowd. E-markets that integrate a full range of financial services into their offering stand the best chance of surviving the shakeout. However, the most crucial offering an e-market can add to increase its transaction volume is electronic payment and financial services through an established financial institution.