It is designed to pinpoint specific changes that will be the difference that makes the difference in a person improving their performance. Employee Counselling is a valuable approach and tends to be used when people are suffering from significant emotional or behaviour difficulties. Often it is the last resort in a disciplinary process or after a traumatic event in a person's life such as a sudden death of a loved one. It tends to be orientated towards fixing problems. While Executive Coaching may well involve an individual resolving emotional difficulties, this is not its main focus.
Remedial change is when someone has a problem.
Lack of confidence and fear are the big ones. You'd be surprised how many people, even in very senior positions think they lack confidence. Also, with the move to flatter structures and emphasis on empowerment, managers are having to learn new skills, especially how to coach their people to high competencies and how to support them through the corporate change process. This is variable, because sometimes one session is enough for someone to set themselves on the right road. However we find most people prefer to have change happen over time.