Marketing is a dynamic fluid field changing with the domestic and global economy and technology. It is a key non-scientific tool in confronting the challenge American enterprise faces at home and abroad.
People often confuse marketing with advertising and sales.
In this course you will learn about the nature and scope of marketing management, of which advertising and sales are simply two facets. Perhaps most important of all, you will learn that the fundamental asset of a corporation is its customer base. Hence, the supreme importance of the marketing concept is an attempt to identify and satisfy customers needs and wants. In other words, the marketing concept is a corporate orientation of business that starts with consumers and integrates marketing into every other corporate function. From this point of view, a primary task of marketing is to develop and maintain a business customer base.