Taglish, a mix of English and Tagalog used by many advertisers targeting the Filipino-American market through Filipino media, is a reflection of the bilingual dynamic within the community. Although Filipino-Americans have access to information through the general market media, many turn to Filipino media for the unique cultural perspective they bring to their editorials. The political environment in the Philippines is a major influence on Filipino-American media. Filipino-Americans remain interested in social, economic and political developments in the Philippines. In turn, various Filipino governments have at different times either supported or impeded the development of Filipino-American media.
Print media dominate in the Filipino-American market.
Among the most established is the Philippine News , which is widely circulated on both the East and West coasts. Based in San Francisco, the Philippine News is a weekly newspaper which reports on local Filipino-American community news and on news from the Philippines. Other widely distributed weekly newspapers include the Los Angeles Asian Journal , which is one of three regional papers and the Manila Bulletin USA , both of which were established in California in the past five years. In terms of readership profiles, the California Examiner and the newer monthly Filipinas Magazine both appeal to an upscale audience of first generation immigrants who are well-educated and affluent. Presently, Filipino-American broadcast media is in its infancy.