In the future, there may be no such thing as an Internet company. The Internet is becoming so important that all companies will eventually become Internet companies. Schwartz' previous book, Webonomics, Digital Darwinism is succinct and easy to read. His analysis of the current state of Internet startups, their stock prices, and their probable fate is provocative, especially when viewed from a Darwinian perspective. Webonomics Nine Essential Principles for Growing Your Business on the World Wide Web by Evan I. Schwartz Destined to be a classic for Web commerce.
Field notes on how businesses succeed on the Web.
Schwartz illustrates his conclusions with a witty style developed during his experience with Wired and Business Week. Anyone who wants to do business on the Web will enjoy Webonomics. Explores the commercial possibilities of the Net. An insightful examination of the various forces driving the Web economy, it defines fundamental concepts that businesses can use to build profitable online presence. Schwartz's analysis and anecdotes of what works, what doesn't, and why.