The role of retail and business travel agents, tour wholesalers and operators, and specialty channelers such as meeting planners, convention bureaus and corporate travel buyers, food processors, producers, distributors and transportation suppliers are discussed. Various economic models are examined in order to analyze the pricing structure associated with the selling and distribution of service industry inputs and outputs. This course is equally divided between lecture and travel lab simulations. Class 4, Credit 4 0623-312 Travel Reservation Procedures Reservation procedures and documentation sourcing for each of the various modes of passenger transportation are examined. Particular attention is given to hotel reservation guide books, cruise ship deck plans and reservation procedures, and interpreting travel brochures.
Emphasis is on the various forms used in travel documentation.
The role of personal selling as persuasive communication and part of the partnering relationship is examined. Topics include qualifying clients, identifying buying motives, making the presentation, handling objections, closing the sale and sale follow-up. Role-play scenarios are used to reinforce selling concepts. Class 2, Credit 2 0623-375 Touristic Geography Geographers are concerned with the physical, political and cultural composition of the world. Geography is a field in which the concerns of both the social and physical sciences converge in the study of specific places.