The fall 1999 class will develop an IMC campaign for submission to the National Promotional Products Association Competition, as well as perform a Promotional Brand Audit of an existing brand.
Projects change each semester the course is taught.
MKT 312 is required for marketing and public relations majors, and is recommended for individuals interested in entreprenurship. MKT 489 is required for marketing majors. The use of the Internet for commerce, service provision and promotion has been growing exponentially. This course will provide an overview of the various methods by which marketing is taking place on the internet. Banner advertising, tech support, virtual communities, e-commerce, sales promotion, marketing research, and branding are a few of the topics to be discussed this semester.