If you have time, an invention to discuss, and the willingness to promote the NIA as a community resource please come to the next meeting and get involved. In a new monthly column, The President's Forum, Randy Sloan will try to answer one question of interest to our readers. Regular meeting schuled on the th Saturday of each monyh. In a dynamic speech at the June NIA meeting, Barbara Frank, owner of Frankly First Printing and Promotional, cautioned 1 st time inventors against marketing their own creations in an effort to hold on to potential sales revenue. Inventors are their own worst enemy when bringing a product to market.
Marketing is the toughest part of the inventing process.
You will be up against the big boys when competing for shelf space in major retailers. I've seen it get ugly. In addition to a discussion about the pitfalls of retail marketing, Ms. Frank said that the internet levels the playing field for owner marketing. In addition, a least 6 hours a month need to be devoted to updating your web page search engine key words. This is key if your web page is to be mentioned in the top 3 suggested sites in popular search engines.