The company's music clips are used in TV commercials, movie trailers, and other media. The original fresh ground application, developed in-house, was done in DOS and then later ported to Windows. So fresh ground built an online database of its music clips that is accessible via the Internet. A pure browser based system called fresh ground MusicSource eliminated the Windows only nature of their earlier product. After building this system, however, Herring says the company realized that not all of its clients would have Internet access all the time.
Many customers work on location shooting commercials and feature films in remote locations.
Or they travel frequently on airplanes, which doesn't permit them to have the constant connection they need to browse through the company's database of music clips. Copyright 2001 INT Media Group, Incorporated All Rights Reserved.