The more links to your site, the higher the search engine rankings. You also get more meta tags and keywords, improving your chances of being found. And you can list your site in the member's directory for each site, giving users another way to find you in a place where non-member competitors are excluded. Your e-mail software can add this to everything you send. The more places you put your links, the more likely you will be seen.
Most marketers talk about advertising and promotion.
Promotion makes people aware of your brand. For local market advertising, newspaper classified ads are the most cost-effective way to get your targeted message to local consumers. Remember, repetition is key. You must repeat your message consistently over time for advertising to work. Keep at it.