I just found him through the regular audition processes in Los Angeles. Q. Figuring out how to distribute a niched film like God's Army must have been back-breaking. The one thing I counted on was that theaters wanted to sell a lot of movie tickets. I started in Utah. The one sure place it was going to do well was along the Wasatch Front.
Every theater has a booking agent.
I told them I had a film that people who lived near the theater really wanted to see. Fortunately, movie business is a business. As soon as the other theaters saw how successful we were, they were willing to put the film in their theaters, too. When the film continued to do well in places other than Utah, that opened the door. The booking agents could care less about what the film is about or what its teaching.