The Bloodpledge uses a proprietary 2D game engine. Overall however, when compared to other games of this generation, it doesn't offer a great deal in the way of eye candy. Each server is said to be able to handle upwards of 4,000 simultaneous players. The game runs on multiple iterations of the same game world. During the past couple of months, a few mentions have found their way into the media.
Lineage is a relatively uncomplicated game that players can start playing quite quickly.
Its popularity in Korea and Taiwan certainly indicates that it has appealing qualities. Player killing is a core game feature, and cannot be avoided. The game's low level of complexity seems likely to displease some fans, as will the competent but unremarkable graphics. It could potentially appeal to players who want a game that's easier to play than the current and upcoming online worlds, but whether that will actually happen remains to be seen.