Horray for Jesse, he got a new topic. He missed his new topic completely. None of these will attract visitors, people don't type in random addresses and some how get your site. No matter how much we developers wish they would.
People look for a topic, often using a search engine, they click at the top site.
Web developers invest thousands of dollars in promoting there site, good info is not the only way. Jesse may not see this because he doesn't have to worry, ZDNet is rather large. But, the rest of us without the big name need more than just content. There isn't much that can be done. In the head of the HTML page, 2.