Prices are reasonable and the quality of goods is usually high.
Chain stores such as La Rinascente, Coin, Upim, and Standa are found in many Italian cities and towns. If this is the case, ask the vendor for a proper receipt describing the merchandise purchased and stating the amount of tax paid. Then mail the receipt to the vendor, who should forward the I.V.A. rebate to you. European authorities are trying very hard to make this program work. Basically the process is the same, except that the vendor will issue you a Tax-Free Shopping Check upon seeing your passport.