For example, Starbucks is noted for gourmet coffee, especially coffee drinks with milk, such as cappucino. However, sometimes the extension is not favorable. For instance, imagine that Starbucks put their name on fruit salad. Or imagine buying Sealtest coffee. The reason brand extensions flourish or fail depends on whether the product qualities of the new product are consistent with those of the existing product.
People categorize brands.
They associate Toyota with quality but not particularly high status. Think of these extensions. Imagine a Haagen Dasz salad. That probably wouldn't work very well. As a team, head for the grocery store.