Then you can build your business to have most value for your ideal buyer. If you plan to sell your business to an institutional buyer, don't attract retirees to work with your firm. Customizing your business structure and client base to perfectly fit the needs of your ideal buyer will make their decisions simple and maximize your payoffs. Your investment management clients, potential buyers value different things. By knowing what your ideal buyer values most you can charge a premium for your company.
Most people only sell a business once.
But many buyers buy businesses all the time. When an amateur is pitted against a professional it's easy to predict who will negotiate the best deal. But hiring a professional investment banker or consultant to advise you, you can level the playing field. Hire a competent attorney and accountant to help you. When you find the ideal buyer, they can help with the due diligence process and take care of the important details of closing the sale.