He made sure that customers loved his product, his circus. This includes your employees, your investors and your stockholders. I think we should raise our minimum pay rate. On the same note, P.T. Barnum, one of the great entrepreneurs ever, was loved by his employees. As I said, entrepreneurship is a risk, and as such, entrepreneurs often fail.
Many entrepreneurs go bankrupt before they hit it big, but they stick with it anyway.
Both years the company posted losses. Many companies would have quit after 2 years, but most companies are not Microsoft. Buckminster Fuller, inventor of the geodesic dome and countless other tools, was an unknown, unhappy man when he decided to kill himself in 1927. But before he could, he realized his problem had always been that he listened to others instead of himself. Then and there, he decided to trust his own intuition.