Shareholders demand protection of, and a fair return on, their investment. Customers demand delivery of promised goods and services for value received.
Employees demand a safe working environment, fair compensation, and honest communication.
Senior management demands adherence to direction and policies. One's personal belief system demands truth to one's self, and our communities demand that we abide by established laws and mores. Herein lies the potential for conflicting interests and personal pain. Some found that the short term v. long term impact needed to be considered. Often there were no right answers, only more questions.