There are chat rooms online like O.C. Racerz, where importers can network to trade parts or find events. You can find import car magazines at grocery stores in Orange County. There is also a connection with hip-hop and dance music and some of the import shows seem more like nightclubs with their strobe lights and loud music. These events also draw thousands of young women who are either there to participate, hang out with friends, or work. As with any male dominated sport like football, boxing, or wrestling, females play a sidelined role that is typically sexual.
Import racing is no different.
Corporate sponsors like Budweiser and Toyo Tires hire scantily clad women to dance and pose with cars and participants. Flyers and ads for import events always feature a girl and a car to attract attention. Some of the women are Asian American, but most are Anglo. Several Asian American male import racers commented that they felt strange watching Asian American women play this role. While the Asian American males assert their masculinity, they often alienate and exploit female counterparts in the process.