The basic rules of marketing are still the same as they were a hundred years ago. Privacy statements, however delivered, must be clear, short, concise and honest. Q. Tell us more about Predictability A. Predictability is a key concept that has been overlooked by many commerce powerhouses online. Predictable interactive outcome is a killer topic. Because you always know the outcome.
Predictability is still the reason sitcoms draw big audiences and big advertising dollars.
And we always get what we expect. The formula continues to work. In commerce, Internet commerce, our interaction with the screen needs to provide a predictable outcome. Too many web site administrators don't understand that buyers or visitors expect a predictable outcome when they click on a button. If you have a site map button or link, make certain it connects with a true site map.