It costs no more to distribute 5 different animal products than it does to distribute one. Distribution costs are where the big guys have the upper hand. Also, it is much easier to sell another product to an existing customer than it is to pick up a new customer. Attempt to get as much free publicity as possible. Network and be involved in activities in your industry.
Persistence is the key.
Marketing is not easy and you never know when you will find your niche. It wouldn t hurt to take some sales and marketing classes. Sales are not a skill that most farmers are comfortable with. We raise pigs, chickens, beef, and rabbits in northeast Indiana. We sell whole, halves, quarters, limited cuts, and canned meats to individuals.