Everybody pitches in. Rewards are absolutely, positively everything. A winning culture has many cultures. An ounce of inspiration is worth a pound of control. The first rule is change the rules.
Problems have silver linings, too.
Software equals savings, service, and sales. Letting go is hard to do. Smith put people first, from the start, knowing that service and profits would follow. The flat management structure minimizes the distance between leaders and frontline workers. This has the effect of empowering the employees and expanding their responsibilities.