Presumably she will keep her clothes on. I don't really read literature. She plans to lead the group in more personally interesting directions. I'll discuss fashion, among other things. The portal plans online auctions of celebrity memorabilia and an electronic shopping mall.
Investors seem mildly intrigued by the synergy between stars and shopping.
Whether fansites can turn profits remains to be seen. Overhead can be high. Some 70 people are employed to maintain graphics and games on Leon Lai's site, for example. They are looking for corporate sponsorships, advertising and paid memberships. And costs go beyond the monetary.