The National Consumer's League has asked the government to regulate claims of cruelty-free product manufacture. The company also recognizes its obligation to its stockholders to continue the development and marketing of safe and effective new products. Gillette no longer does animal testing in-house. The facilities it uses not only comply with federal regulations for humane animal care, but are accredited by the American Association for Accreditation of Laboratory Animal Care, a professional organization that encourages standards of excellence beyond those required by law. The animal testing that is done uses fewer animals now than ever, and the company is funding research into alternatives that will reduce the use of animals while assuring the safety of the products.
Kind companies say they have better ways of keeping their shampoo and makeup safe.
Some use only safe plants to make their shampoo and makeup. Using only safe plants makes the shampoo and makeup safe. There is no need to test the shampoo and makeup on animals. These words were printed on the front page of Kind News Jr ., an education publication of the Humane Society of the US, in November 1989. That's good news for animals like rabbits.