Viewing involves watching video tapes and reading written news reports which compare good spokespeople to bad spokespeople and the effects of their comments. The lecture teaches you the behind the scenes workings of the modern news organization. By better understanding the media's needs and deadlines you are better able to insure you get to say what you want, while providing the media with the information they want. Role playing begins in a friendly environment in a private television studio to familiarize you with basic tools and techniques during a mock television interview. As the day progresses, the level of questioning during interviews intensifies, putting even the best speaker to the test beneath the hot lights while sitting in the hot seat.
Evaluation is done in a friendly manner to focus on areas of improvement.
The ability to laugh at oneself is always important, as there are always light moments during the course. However, the key to evaluation is to learn from success and mistakes as you strive for perfection as a media spokesperson. A key to successful communications is to limit your comments to a few well chosen key messages. Media Training teaches you to accurately define those key messages and how to successfully articulate them. Once you have mastered the techniques of Media Training, you will also find them valuable in dealing with co-workers, business associates, public forums and when dealing with competitors or extremist opposition groups.