By blending the black of the tiny ink dots and the white of the paper, the human eye sees shades of gray. Hard Copy is printed or typed copy, usually the print out from a computer or word processor. Kerning is the space between two adjacent letters. Leading is the space between two lines of type Matte Coated is a non-glossy coating on paper, generally used to refer to papers having little or no gloss. A matte coated sheet is often specified when there is a lot of type, since it makes for easier reading.
Overprint is to print over an area that has already been printed.
The Pantone Matching System identifies more than 700 colors. It provides designers with swatches for specific colors, and gives printers the recipes for making those colors. Press Proof is a test printing of a subject prior to the final production run. Press proofs are generally printed on the paper stock that will be used for the finished project. A few sheets are run as a final check before printing the entire job.