It's not for the pure entertainment value, although I'm certain that's got a bit to do with it. And it's obviously not because they're attracted to the aging, bare-chested master of illusion. No, the answer is much simpler than that.
Distraction leads to illusion.
Users are frustrated, especially those new to the surfing experience who have absolutely no patience for cell after cell of our tables pouring painfully into their browsers. If only the Web were faster. Broadband is promised in press release after press release. Cable modems are being rolled out as we speak. I've been surfing for the past two years on a T3 digital leased line from the Wired offices.