If you are traveling as fast as other traffic, Take the lane . Show how passing traffic must use another lane. When you stop at a traffic light, stay away from the curb or right-turning cars may cut around you. Show cyclist stop at red light then move to let car pass on right. Always ride on the right side of the road, with traffic .
Pedestrians walk facing traffic because they can step sideways out of the way.
You can't do that on a bike. Other drivers are not looking for wrong-way traffic. Follow the rules of the road. Show pedestrian walking, step sideways to avoid car. Show car emerging from sidestreet nearly hit wrong way rider.