As secretary of the Home Builders' Assn. of Colorado and the chairman of the Parade of Homes, Gertz understands the honor of hosting the annual home display event in his company's backyard. An honor of which any residential developer would be most proud, the Parade of Homes chronicled about 130,000 visitors over six weekends last year. Gertz believes the area where his two Tailor Made neighborhoods are located is the perfect place for the Parade event. The 470 corridor is where the city is really growing. And it's smart growth.
People can live there and work there.
The part of the home building business he cherishes the most, however, moves beyond recognized honors and awards. It's great to go out and see the process. You start off with a blank piece of paper and then you see people mowing their lawns. It's the ability to communicate with home buyers and be empathetic to their needs. There's just not a day when you're bored.