End users are those people who have trouble fixing tables in word processors. They also program their own applications, manage networks and develop Web sites.
End users can be doctors, payroll clerks, financial analysts and scientists.
We are entering an age when every business transaction begins and ends with a computer, operated, of course, by and end users. How can we possibly study something so large and so varied. The effort to define, categorize and develop measurements for the end user computing phenomena is indeed noble. An end user of today, could easily look like an IS professional of yesterday. The IT responsibility has moved far beyond providing passwords and payroll, to that of managing a corporate infrastructure of interactive microcomputers.