A new Sri Lankan business strategy has developed based on this concept. There is another way of putting it. Forget about Social Marketing ethics , Morality, Law and order, Communal harmony, Respect for human lives. Many politicians , VIP's in the defence and government departments want the war to continue as they have interests in many businesses which have links to the needs created as a result of the war. Bottle necks are created against any peace proposals that will end the war.
Peace is detrimental to new businesses.
The real estate market in Colombo will crash and the property prices in North and East will shoot up if there is peace. So delay peace as far as possible for the benefits of the few. The war created new needs of the people. Needs create businesses. The marketing strategies to be redefined to meet the needs of the people, the Sri Lankan culture and Politics.