The content is extremely clear, focused and well-suited to audience and purpose. Main ideas significantly draw the audience's attention and are developed by strong and compelling supporting details. The communication is characterized by an extremely clear, focused purpose and main ideas. The content is clear, focused and well-suited to audience and purpose.
Main ideas stand out and are developed by strong supporting detail.
The communication is characterized by a clear, focused purpose and main ideas. The content is clear, focused, and appropriate to audience and purpose. Support is present although it may be limited or general. The communication is characterized by a clear purpose and main ideas. The content is clear and appropriate to audience and purpose although it may be overly broad or simplistic.