Producers continue checkoff support Nearly two-thirds of beef producers support the beef checkoff, according to the results of an independent survey released recently at the NCBA meeting in San Antonio. The research showed that 65 percent approve of the checkoff, while about 21 percent disapprove. The level of support is basically unchanged from January 2000. Conducted for the Beef Board by Aspen Research of Boulder, Colo., the research was completed in January. The survey also indicated that nearly 60 percent of producers believe the beef industry is headed in the right direction, while 31 percent believe the industry is headed in the wrong directtion.
Producers have more confidence in the future direction of the industry than a year ago.
When asked why they support the checkoff, the majority of producers cited the benefits of advertising, consumer education and research programs. Thirty-one percent of producers said they were well informed about the checkoff.