Track Your Banner Exchange Networks On the Web, finding out what works is largely an exercise in trial and error. So, keeping track of the networks you join is key to your success in using them as a marketing tool. Learn the answers to these and other questions. Develop an Informal Linking Program Establishing direct links to and from well-trafficked and respected Web sites is one of the quickest and most effective ways to drive traffic to your site. Here's how to get started.
Online Communities Gain exposure by linking up with online communities.
Increase your online presence and get attention from your target audience. Not all Web sites are equally valuable. Use this tasklist to locate and contact the best potential linking partners. Participate in Banner Exchange Networks Banner exchange networks allow smaller sites to leverage the power of the Web by displaying each other's ads in a cooperative fashion. Here's a checklist if you are thinking about joining one.