Search engine marketing refers to maximizing website referrals from search engines using a mix of both paid placement and optimization. We can glimpse a preview for an upcoming motion picture or get a new credit card by clicking on a banner online. What makes this new ad medium so unique are the new pricing models it offers. The closed-loop environment of the Internet now allows advertisers to purchase media based on performance. Imagine a closed bubble where consumer behavior is completely tracked.
Performance can be anything from a click to a sale.
By teaming up with affiliate technology providers such as BeFree, Linkshare, and Commission Junction, for example, companies are realizing a decrease in customer acquisition cost and increased brand reach. Intelligent Tracking - Just knowing the number of visitors to your website isn't good enough, understanding what visitors are doing on your website is critical to your ongoing success. Employ technology that will help in smarter decision-making such as marketing tools like Coremetrics, Ad Relevance, and WebTrends. This produces a better understanding of your customer's needs and challenges. Considering these New Years Resolutions, says Marketleap, most etailers should have a better holiday in 2001.