Pour your heart into it and you will make a great cup of coffee, a learning from Howard Schultz, Chairman and CEO of Starbucks, is followed to the tee at Barista. A cross-section of people a mix of professionals, students, teenagers, housewives, et al, visit the espresso bar. We cater to people who are young at heart. Our outlets attract a whole new generation, those who are well travelled, exposed, aware. The customer profile changes as the day advances.
Professionals mostly come during the day, in the afternoons or early evenings.
As night progresses the bar is filled with families and friends. The location of the outlet also plays a role in determining the kind of customers to expect. At Khan Market in Delhi, journalists, industrialists and politicians frequent the outlet, while the Bandra outlet in Mumbai is noted for its socialite customers. The Barista ensures that each customer type gets to enjoy his kind of music. Initially, we forced jazz down everyone s throats.