Few ads from NYC Law Firms Most major New York firms, for instance, don't advertise at all, seeing it as lacking dignity, or as unnecessary, given already huge franchises. Nonetheless, big-firm advertising has become suddenly respectable. Very, very good firms are no longer bashful about advertising. Today, firms are finding that ads can also be effective tools of promotion. Besides catching the eye of potential clients, some firms see ads as helping to attract top-shelf lawyers, by making the workplace seem interesting or innovative.
Firms also use ads to create an image after a big merger, or to differentiate themselves from peers.
A companion ad attests that the firm's clients are also more apt to trust their attorney to keep score at golf.