Communication across organizational lines will be necessary to help identify new opportunities for spotlighting our work. Explore new ways to use technology. To assess needs and identify and secure funding and resources to support the mission of the SC Department of Archives and History. The agency needs to insure that it makes the best use of its existing resources. At the same time we need to identify additional sources of support that will enable us to enhance our mission and programs.
Fund raising within the private sector can supplement the agency s funding.
A comprehensive plan should be developed each year identifying the agency s priorities. To be effective, marketing strategies should be used to guide the initial planning and development of a new product or service. Important decisions regarding the audience, the sale price, and the number of items produced will be influenced by the desired end result. A good marketing plan can help determine the desired result, and why and how we produce goods and services for sale. Evaluate the impact of revenue-generation activities on Department programs.