Conventions typically bring visitors who may not have otherwise come to the area. Research has shown once individuals experience the destination for themselves, they will return again and bring their families. The stadium remains open and free of charge, from 8 a.m. to 6 p.m., seven days a week. Hours of operation are usually extended when a tournament is taking place. The public is invited and encouraged to come in and tour this impressive facility.
Parking fees generate revenues, which helps support the on-going operations of the facility.
Charging for parking is a standard practice of event facilities all around the country. Show promoters are responsible for their own advertising.