He claims it gives him clarity, focus and concentration. I've swum with 10 dolphins at a time. They communicate with each other as they swim around, and help you along. He compares his dolphin buddies to business sharks. The first time you jump into the water, if they don't like you, they shun you.
Dolphins like to make the decisions.
But he won them over, and swears it's an inspiring experience. While pod swimming in 1998 when still a senior executive at Oracle, he came up with the idea for a new Web service for sales reps and realized that the time was right for him to move on. Put your business on the fast track. For more Management Spy columns click here. 2000 Time Inc. All rights reserved.