His clients include Philips, MD Public TV, ICIA's InfoCOMM Conference and many others. Getting my name and face out in the marketplace through speeches, presentations, as a moderator for panel discussions and as a judge for media award contests works for me. It very important to network on the local level. Since I represent other multimedia producers in my line of work, it's important for me to get to know the local talent pool. I can then recommend specific people to my clients who I know can do the job.
Many people try to hide behind their marketing, concentrating on direct mail or the Internet.
I think it's important to include these things in your marketing mix, but let's face it, clients want to know a person. It's important to be out there actively selling yourself and your business. I always tell my clients there is no such thing as a dumb question. They know they can call me and ask anything about my business without feeling sheepish. There's no better marketing that that.