A unit is a page or fraction. A spread is two units. Each page of an insert counts as two units. Insertions of parent companies and subsidiaries are combined to determine earned rate. Co-marketed products may select the earned frequency discount of one company.
Publisher guarantees uniform rates to all advertisers using same amount and kind of space.
Rates subject to change within 90 days' notice. Contacts are accepted and guaranteed three months from last issue closed. In the event of a rate increase, contracts may be terminated without penalty or short rate. Corporate frequencies may be established as of the official date of company mergers. List match and other demographic editions also available.