And even though a company can plan out what these people should be doing differently or should learn anew in order for the broader plan to work, it is rare when the plan is actually realized. We are thrust into a whole new level of complexity. The macro-level plan assumes that if people are told to change their behavior or their work habits it is done. The macro-level plan assumes that a change in the fundamental way of thinking and perceiving the marketplace can occur overnight. This however, as thousands of companies all over the world will attest to, is not the case.
People are complex entities.
They must be understood. This is what change management attempts to do. Change management attempts to factor in the human variable in any broad and high-level plan. Change management requires understanding who these people are, what motivates them, and how they currently do their work. It requires understanding what is involved in their current job, what changes are being asked of them, and how they will react to the changes being asked of them.