Marketing Strategy and Decision Making Focuses on the integration of marketing concepts and their application to strategic decision making. Topics of study include marketing in the knowledge economy, developing a market-focused organization, understanding customers and competitors, relationship management, and the impact of organizational variables on customer satisfaction. Service Operations Management Explores best practices in the service sector by analyzing leading-edge firms and the strategies they employ to create and maintain competitive advantage. Emphasis is placed on the close coordination of marketing and operations in the design and implementation of service delivery processes. Entrepreneurship and New Venture Creation Examines the new venture process, from idea generation to startup to harvest.
Emphasis is placed on the generation of a complete business plan for a new product or service.
International Residency Exposes participants to the business challenges and opportunities in selected countries. The program incorporates economic, political, social, cultural, and organization issues through a mix of lectures, guest speakers, site visits, and cultural excursions.