Conduct a contest to determine who can design the best promotional campaign. Provide a stimulating academic and extracurricular program that will develop well- rounded students. Society run by students. They need permission to make mistakes and learn from them. Provide credit and recognition for successes.
Field trips are especially important.
Often it is advantageous for students to participate in fund raising activities, particularly if they relate to the fraternity. Do things like a fall cookout or wine and cheese social. Have students work with high school classes in consumer finance, insurance, etc. Many local companies and some national organizations would be pleased to cooperate in providing career information. Gamma Iota Sigma is a nationally-recognized fraternity for students of insurance that is sponsored by the Griffith Foundation.