For investors with a long-term outlook, this may just be the golden opportunity to jump aboard the Gapwagon and ride the elusive bull. Long-term stock market value correlates very highly with brand recognition. The company has worked long and hard to successfully develop the simple formula that drives its brands. Everyone knows that if you want casual, comfortable clothes, head to Gap. Eighty-five percent of human resources managers surveyed said that casual dress improves morale.
Good morale equals good business.
My bull's eyes brighten as I contemplate the benefits of international expansion . According to Gap's February sales release, the international division experienced the most growth. At the moment, they have stores only in Japan, Germany, France, the UK, and Canada. That leaves the rest of the world open for Gap-loitation. This point is from the wonderful TMF research report written by Bob Fredeen.