Presidents Ascending and Descending Presidents Ascending and Descending Ascending Presidents benefit from news definitions and reporting practices. White House PR staff. Control release of information. Attempts to control what is published.
Repetition is the key.
Put out the line of the day. Coordinate via conference calls to top administration officials. Working the press. Weekly seminars held for the spokespeople of the various federal bureaucracies. A heavy volume of opinion polling and market research.