A representative from the Tippecanoe County Library will give an overview of resources available at the library. The concept of franchising also can be valuable to expanding businesses. Both perspectives will be covered. Business demands sometime overwhelm the owner. Find out some of the ways to mitigate the effects on the family from a demanding schedule of running a small business.
Marketing involves calculated, measurable steps to insure success.
Learn what works and what doesn't when trying to market a product. All too often advertising is confused with promotion. Learn the difference between the two and how to use promotions to increase cash flow. Tips will be shared to increase sales without starting a price war with the competition. Cash flow determines optimum sales levels.