Few companies have a single product 2. Product lines are often designed to work together to satisfy a range of needs B. Product line decisions 1. Which products to develop 2. Which products to introduce 3. Which products to promote heavily 4.
Product is designed and readied for market b.
Leapfrogged - a competitor brings a better product to market 2. Profits are small or nonexistent e. Lining up intermediaries can be difficult f. Trade shows iii. Maturity a. Sales level off b.