The same skill you need to sell your product will be used to obtain financing or create any partnership or affiliate relationship. Business runs on selling. This short article can't work miracles, but it can plant seeds. You can learn to be comfortable in the sales role. That can happen when you start to think in a different way.
Most people tend to think of selling as a linear process.
Women, especially, are uncomfortable with the concept of talking people out of their money. However, that is not selling done right. Selling done right is no more than a simple exchange. You have a product or service that someone else wants. When you prove to the customer that you have the solution to his or her problem, you make a sale.