Will Lansing, Fingerhut Companies, at DMA Net. In Sales We'd finally decided to use our website to drive online visitors to our offline outlets. Selling online wasn't turning out to be the panacea some people had predicted. Plus, many people who visited our site were wary of purchasing online. They were more comfortable buying at traditional outlets.
People can find the closest stores by inputting their ZIP code or address.
The more flexible this tool, the more likely people will find what they want. We also loaded maps. Icons mark the store locations and people can zoom in and out, east and west for more details. There are even driving directions, so people don't get lost. Now, lots of Web visitors are window-shopping online, then visiting the right store near them.