Summon all your persuasive powers, but be precise and get to your point without wasting words-one typed page is usually enough. Sign your letter and include your address and telephone number. Your personal information will not be published but may be used for verification by the editor. News pictures may tell a story themselves while feature photos may supplement newspaper stories about events, individuals, or activities such as concerts, parades, and workshops. Newspapers prefer to receive pictures with news stories.
Many radio stations are happy to run PSAs for school events.
In addition, some TV stations air a community bulletin board of events. The key is to contact the public service directors of your radio and TV stations early to see what arrangements can be made. Press Conferences Press conferences should be held only if you have major news to announce. A press kit is a set of materials that provides the information a reporter needs to write an accurate article. Press kits can be sent anytime to reporters, however,, they should always be on hand at press conferences and other special events.