And that s just for starters. For at least four years, I ve been arguing that distributing hardcopy newsletters via the U.S. Postal Service may not be the best choice for user groups. It s expensive, vying with meeting place rental as the major item in most groups budgets. It s slow, especially if newsletters go out as third class mail. It also places major restrictions on editors.
Members resist receiving their newsletters via e-mail.
I want to get the news printed on paper so I can sit and enjoy it with a cup of coffee. Those are the comments I hear all too frequently. But think about it for a minute. Downloading a typical PDF newsletter takes only a few minutes, printing it just a few minutes more. Not many, so editors can add color to their pages, something too expensive even to consider for printed newsletters.