However, these events seem to be covered regardless of whether they have any news value or not. Inevitably, this places the stations in a subordinate position, because it is the officials who decide what's news, not the journalists. The question seems obvious, but it's worth stating. Jobs, housing, city services, inflation, taxes, health problems, pensions, education. Stations should not ignore meetings and press conferences, but simply exercise news judgment.
Promotion is very important, even for newscasts with a loyal audience.
Most commercial TV stations in the U.S. and Europe begin promoting that night's local newscast in late afternoon, often with an anchor doing a live promotion from the newsroom or editing room. Cross-media promotion is also valuable. So frequency is important here to catch as many people as possible. More trouble outside the parliament building. Print advertisements obviously have to be more generic in nature, and should promote the station's full broadcast schedule, not just the news.