For instance, your business might cover the cost of bowling league shirts or baseball team uniforms, which would have your business name on them. High school yearbook advertising, football game program advertising, and other charity events such as local hospital auctions are fairly inexpensive and create a positive presence for you in your local community. Advertising at these events lets your community know you are involved and creates good will for you and your business. Remember, it takes as many as seven times for someone to see your name before they remember it. If you want your press release to be read, it is best to use established formats.
Journalists don t have time to wade through the hundreds of press releases received daily.
Follow these rules to increase your chance of success. Use simple, declarative sentences. If reporters need more information, they will contact you. Otherwise, the information may be run just as you write it. Research whether each specific newspaper, radio station, or other outlet prefers to have information sent to them via U.S. mail, fax, or e-mail.