That's what the parable says. The Word of god is rich and wonderful, bountiful and full of life, full of possibilities. For the person who would care to notice, it is sowed everywhere - scattered abundantly throughout the creation by a God who loves to bring good fruit from the ground. I springs up from the welcoming smile, the tender touch, in the sunshine and the rain, in holy words and sacraments, in a song or a thought He places on our lips or into our hearts. It is the very stuff of life which He scatters wherever the breeze of His Spirit will carry it.
Good ground is hard to come by.
The first place I lived was a little duplex. When they built it, they first stripped all of the good soil off of the land and sold it. What was left was hardpan clay. It took me years to get it in shape. The last place where I lived had great soil - the fellow who built there had truck loads of loam trucked in, because his wife was a gardener.