In fact, I have one advisor who has set up his phone work as if it were a radio studio. Playing the game of radio has empowered him to really enjoy and perform his phone work as a radio host. He even uses earphones, a studio microphone, scripts and helpful material. Once again, there is a lot you can learn from broadcast training. When you learn the art of broadcasting, you can become a powerful communicator who learns how to speak to one listener with high impact.
Many people use audiocassettes as marketing tools.
However, many of these tools are not used the way a good broadcaster would perform. Many of them are nothing more than 15-minute commercials for the financial advisor. The answer is obvious. But you can produce custom radio programs where you give valuable information to your listeners. Your taped radio program could be seven to ten minutes of helpful and valuable information.