Most boards and governing bodies usually get long winded and lost in the details. That is why vision and mission statements are so important. There are usually many customer centered corporate goals. Also these are short and pointed one line statements, but are further supported by objectives. Objectives must be obtainable which help in keeping measurable goals achievable.
Paradigm shifts are possible only when interrelationship of processes are understood.
Once a goal is achieved, it is modified or dropped in favor of a harder or newer goal. CQI assures continues changes of goals, objectives, and measurements. Visions are futuristic in tone and suggest striving rather than accomplished. The statement is broad in scope. Missions are collections of corporate purposes usually gathered into a single statement.