Other categories of newspapers include local evening and morning newspapers as well as the local free press publications. The advantage of using newspapers is that you can target a specific socio-economic group to increase sales from. These can be categorized into consumer, business and specialist. The desired audience will have a great effect actual type used. Costs will depend upon size, circulation, audience, discounts and colour.
Magazines can offer good reproduction, long life, prestige and geographic selectivity.
This includes posters and displays. They can be utilised in areas of the desired target market. Costs will depend upon the time, land rental, location and production costs. Once the basic sales strategy is in place, the message has been developed, the channels to promote the message have been set up, investigated and used, the next element is to develop a media plan. This should be done on a monthly basis and be subject to different trends to account for external influences.