Next is the script by the award winning writer, then the one by the writer that did the executive a favor once many years before, then the one by the boss's nephew. Forty six to go. Even if the Development Executive was the valedictorian for her Evelyn Wood Speed Reading class, it will still take her about an hour to read a 120 page script. That adds up to forty six hours in an eighty hour work week. Enter, stage left, the Hollywood Reader.
More readers come, departing with more scripts.
A few days later, the executive has forty six coverage reports. In between, she glances at coverage reports. At this point, she might turn to the next report. Maybe she works for a company that specializes in sweet little romantic comedies. She already knows that this script is not right for her company, and she's learned this in fifteen seconds rather than an hour.