And once they show up in your 'virtual store,' they must see at once that you really do have what they want. People want different things, even when buying the same product. Teenage girls want something different in jeans than seniors do. If you tried to sell girls using the same pitch you successfully used for seniors, it wouldn't work. Whatever your goals, be sure the site is specifically designed for each of your specific customers, not some general, nebulous group of 'everyone on the Internet.' 3.
Research shows that most people visit Web sites for information.
This is especially true for adults. Those are two critical factors for creating new and repeat business. An 'information-rich' site is one which provides helpful ideas, facts, recommendations, stories, humor, entertainment, contests, and other content which visitors will find interesting. The opposite of an 'information-rich' site is one which does nothing but pitch your product or service, or just looks like your brochure. That sign tells you the store owner knows the shoes you want will not be like most other women's, they must be in a particular style and size.