Giving anonymously, and sacrificially, is still the best way to fight this fixation. Another area John the Baptizer may suggest we change is wellness and health. The mirror rules. The scales bless or curse. The health club is the new temple.
Personal trainers comprise the new priesthood.
Justification by one's percentage of body fat is the new law. Even Pat Robertson has gotten into the vitamin business. The third area John might challenge us is work. Nowhere is that truer I think than in the area of work. The addictive system of the work world has been legitimized by addictive organizations.