A major thrust for Extension is value-added agriculture programs . The Food Tracer uses a touch screen monitor combined with a scanner to present information on Iowa-grown food products to consumers via a kiosk. In addition, supporting material was presented on a printed display behind the kiosk. It included a touchscreen display, which was activated by scanning in a label on a food product and having information about that product appear on the screen. By scanning one of six food products, the Food Tracer presents information on the producer, processor, retailer and a consumer.
Information is presented via text, graphics and video clips.
This high-tech display was needed because technology is where the future lies in traceability. In order to trace a food product, all involved in the food chain needs to embrace technology. The concept worked. Other staff who worked the display wanted to know how they could take this concept and apply it locally. The graphic images presented in this multimedia project are key to the audience understanding the concepts presented.