In fact, it has become a status symbol with most of the highly recognizable corporations and organizations included in the 10,000 plus commercial sites already present on the Web. As the Web expands, growth will be experienced in both business and consumer related activity. This provides an equal opportunity for both business and consumer oriented companies to utilize this relatively new form of advertising. For many types of businesses, Internet advertising or Web presence offers the greatest potential return for dollar spent. Traditional advertising media is very expensive and usually short lived.
Internet advertising is both relatively inexpensive to produce and to run.
Most Web sites can be created entirely electronically or by utilizing existing promotional materials. This results in a tremendous savings compared to the production costs of traditional advertising. Traditional advertising can't even provide that kind of exposure and accessibility. And, if it was possible, no one could afford it. Prestige Other benefits a commercial Web site provide are prestige and competitiveness.