Fortunately Cafe Caribe, a Puerto Rican roaster, supports the station with both funds and caffeine. For the past 13 years, Radio Centro has been a pulse point for Lancaster's Hispanic community. WLCH is the beat, the voice and the information station. Airing at 91.3 FM, WLCH is governed by SACA, the Spanish-American Civic Association, where Pereira has worked since 1975. I'm still learning.
Production is a team effort.
In between recruiting sponsors like Fulton Bank and Rainbow Rentals, even development coordinator Madeline Hernandez often gets drafted to read the weather report. The station is one of 12 Spanish-broadcasting National Public Radio members. While WLCH is proud to be affiliated with NPR, they also realize they fill a different need then most of their fellow stations. Our DJ's are celebrities in the community. WLCH DJ's are business people, teachers and truck drivers, but everyone knows them for their moonlighting careers.