Mentor combines a single-source measurement of five key media and exclusive analytical software.
The first full wave of Mentor data was delivered to subscribers last month. DeFelice has been demonstrating Mentor software to potential subscribers and has assisted with modifications to the system. In his new role, he will help clients use Mentor to identify media opportunities and develop tailor-made multimedia plans for specific target audiences and product user groups. Establishing this new position adds value for our subscribers, who have come to rely on Mentor for creating and analyzing their intermedia plans. MultiMedia Mentor is uniquely valuable to planners, buyers, and sellers who are assessing audience delivery across media and working with media packages that produce a combined reach.