Fencepost's primary focus has always been to provide information and services that will benefit New Zealand farmers. They've also seen Fencepost nominated in the 2001 Computerworld Business Excellence Awards. Fencepost also flies the flag for rural New Zealand in the Internet big leagues, consistently ranking in the New Zealand top 30 alongside sites like the Yellow Pages, White Pages, TAB and Massey University. Farmers are using the Internet in ever increasing numbers. Since late 2000, we estimate traffic has tripled to more than 300,000 individual visits each month to New Zealand-based, agricultural Internet sites.
More farmers now have Internet-capable computers.
And many have improved their computer skills and understanding. But that only starts to account for the huge growth in Internet use. The real reason farmers are getting wired-up is that the Internet is now offering products, services and information that farmers can use to manage their farms better. The dairy production and quality information available to Kiwi Dairies farmers on Fencepost is possibly the best example. Within hours of milk being collected at the farm, production and quality analysis of that collection is available on Fencepost.