Scout around beyond the boundaries of the way you've been doing things. Look at your job from fresh angles. The idea is to move beyond the comfort zone of old work habits. Imagine the creative power that comes when everyone gets personally involved in a search for new solutions. That is what makes happy patients.
Life feels better.
Work is more fun, more energizing. And your career will likely move forward, instead of stalling out or going backward. The Commitment to Serve Others. Being a good citizen of the community, putting duty before self. In the modern consumer economy, service quality matters more and more.