The Federal Express Orange Bowl. It is, in fact, running full speed, armed to the Colgate-Palmolive Teeth, as subtle as a Tae Bo Kick in the Cruex Groin. Well, as it did with those 'sacred' bowl games years ago, the answer will no doubt surprise some, excite others, and, perhaps, intimidate a few. In the business world, we must rise above the trees and see that forest. The San Francisco Earthquake.
Property is destroyed.
Lives are ruined. Instead, we remember the great ship, the power of the sea, the mammoth iceberg, the clash of wills. Of course, this disaster has passed us by. St. Helens Eruption. So too, marrying disaster to product can keep going and going.