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As the Christmas shopping season gets into full swing, the Saint Louis Galleria is taking a drastic step to keep shoppers in the mall and away from their mouses. The Galleria, perhaps the most upscale and successful mall in the St. Louis area, sent letters to its 170 retail tenants last week informing them of a new policy against promoting e-commerce. Industry experts said they were unaware of any other mall companies taking similar action. The policy bans in-store signs, decals, advertising or displays promoting the purchase of merchandise over the Internet. Many retailers so far are ignoring the policy.