According to the findings, males are more interested in financial incentives while females are more concerned with job security. The studies also found that women still do not have salary expectations on par with males. Although salary is an important factor to 85 percent of both genders, bonuses and stock options are valued and expected much more highly by men. Women, on the other hand, prioritize good benefits, stable business models, and team-oriented environments.
Men also care more about receiving bonuses.
Men and women also differ in the companies they prefer to work for. Fifty-five percent of men want a company with an entrepreneurial environment and more risk and rewards, compared to 35 percent of women. Accordingly, men are significantly more interested in dot coms, venture capital, and entrepreneurship, while women are attracted to advertising, entertainment, and non-profit industries. Anyone hoping to attract and retain top job seekers needs to understand and respond to the different preferences of males and females while also making sure they provide an equal playing field.