This means that you must constantly focus on your goals and relay this focus to your people. An 'outsider' can bring new perspective to a business. Generally speaking intelligent, motivated employees create and innovate more. Determine how your staff rates in these areas. Look especially for employees that are looking to the future.
Nothing stimulates creativity and innovation like knowledge.
Make certain your people have access to knowledge both inside and outside your industry. Assess your creativity and innovation on a regular basis. If you are not getting the results you want, try to determine why. Creativity and innovation are difficult concepts to pin down. In the future we may have a better understanding of what makes these concepts happen.