There are two significant aspects to the Gospel. First, because of sin, everybody initially stands condemned. Man is not able to satisfy the penalty for sin without spending eternity in hell. Second, only Jesus was able to pay the price for our sins. His sacrifice is applied to our sins only when we have functional faith in Him.
Functional faith produces repentance and other fruits in keeping with salvation.
It is necessary for an individual to understand that he is deserving of condemnation before he can embrace the salvation which comes through faith in Jesus. We attempt to convince him of the first aspect of the Gospel, condemnation, in the most clear manner we can. It is an act of love. Withholding our counsel and allowing a persistent Mason to believe that we view him as one who will inherit eternal life is an act of treachery. It is not love, but rather a selfish act which is motivated by a desire to avoid pain or conflict in our lives at the present time.