On the Internet, one of the best sites for information on marketing and promotion can be found at iUniverse authors tool kit. Here you will find sections on Publicity, Marketing, Cracking the Media and Essentials for marketing and promoting your book. It's a huge source of valuable information, but it will be up to you as to how much of it you use. I have my own list for Print On Demand authors, and belong to three others where we share ideas and support each other's efforts. Another excellent and inexpensive way to get your book into the hands of reviewers is send them disk versions of your work.
Most authors write their novels on a PC, saving their files in a variety of formats.
Once their book is published, getting it into the hands of reviewers can be a costly process, both in the cost of the books and in the postage. Adobe had created the perfect way to promote your entire novel in an easy and inexpensive way. This is an excellent way for authors to send out copies of their books, provided you send an email with instructions as to how to upload your file. Most importantly, schedule your time. If possible, plan one or two days a week, to concentrate on the marketing aspect of your new career.