Although all of these functions are important, I feel that the conducting of sales seminars for the retail salesperson mandates special consideration. Regardless of how adept one is at selling product to the buyer, if the merchandise does not get rung up at the cash register, nobody profits. The infantry in the war of retail is the store salesperson. They have the most contact and the most influence with the consumer. There is no magic formula.
People sell best what they know best.
The ISR who realizes this indisputable fact and seizes the opportunity will be most successful. For some reps and companies this is acceptable. However those individuals and companies who want to gain an edge over their competitors will not only conduct seminars but also insist on it as part of product placement. I view this as a long-term investment. Immediate rewards may not be forthcoming, but there is no doubt that this strategy is a proven winner.