In dating services, members do the choosing. Yet matchmaking works more often because a good matchmaker gets feedback and is privy to information singles don't have. Given a choice between dating services and matchmaking services, a matchmaker makes more sense for many singles by comparison.
Matchmakers save singles time, and often money, over dating services.
Being an independent sort, choosing your own match may sound like a better deal. . Matchmakers have an advantage. After each match, a good matchmaker gets feedback. The matchmaker develops a feel for individual preferences and personalities. Matchmaking frequently does a better job, simply because the matchmaker is better informed.