Reactive marketing A marketing style in which the marketer views environmental forces as uncontrollable and tries to adjust to them. Real repositioning Redesigning a product so that it offers more of the attributes that the buyer desires. Recession see Business cycle . Also see and job description , job specification and person specification . Red tape is the unnecessarily complex and time-consuming rules and procedures laid down by bureaucracies .
Reference group is group with which an individual identifies.
Reference selling is the use of satisfied customers in order to convince the prospective buyer of the effectiveness of the salesman's product. Regional campaign Advertising campaign that focuses on a particular region of a country. Regression analysis See Linear regression and Multiple regression . Registered company see Trading organisation . Regulation is the supervision and control by government of the activities of private and public businesses in the interests of societal efficiency and fairness.