However, even with these prices, some businesses still seem to underestimate the value of a domain name. Of course, this is an easy to remember name.
Domain names have a visible and a hidden advertising value.
But there's also a hidden value. Now let's assume 100,000 people search for your business each month, and 2,000 of them fall upon the two above-noted links. Now, let's assume 1 out of 10 visitors accepts your business. That means that your Domain Name generates 200 new customers a month. 2,400 a year.