No one even thinks twice about using it as justification to comply. Establishing credibility on the web is key to success. If a site visitor is uncertain about your credibility, pointing out that several of his or her colleagues, people just like them are happy customers will trigger this shortcut to compliance. That's why testimonials are so important to include on any web site. The more detailed the testimonials are - the better.
People like to read about others.
For a limited time only I will leave you with another little know secret, a secret that your best friends know and use everyday. Ingvar Grimsmo helps people and companies communicate better, and sell more. Web masters, non-profit organizations, sales people and business owners have all benefited from his insight in what makes people act. All rights reserved.