The best way to get value from this text is to put aside every belief you have about selling. People have no place to hold a new paradigm because it doesn't fit inside the old one, and, in many cases, it invalidates it. You literally destroy the entire previous basis and all of its ideas and conclusions. People have no place to hold a new paradigm because it doesn't fit inside the old one, and, in many cases, it invalidates it. The best way to get value from this text is to put aside every belief you have about selling.
People have no place to hold a new paradigm because.
When a paradigm shifts, everything shifts along with it. You literally destroy the entire previous.