Needless to say a photographer and journalist were in tow and the event received major media attention. Publicity includes all of the ways you can get noticed without buying expensive ad space or time. Publicity makes people talk, think, read, and hear about you. And it costs little or nothing. That is, it came to the media vehicle from outside, from people like us.
Publicity is an open door for music promotion.
The key to successful publicity is having a strategic plan that leaves no stone unturned. In this article we'll lay out the ingredients for a successful media plan. In Part 2 we'll look at publicity tools and guidelines for using professional publicists. Whether you like it or not, our culture has subdivided itself into distinct interest groups. This is reflected in the progressively segmenting music market.