Mr. Moore graduated with a joint Bachelor's Degree in Physics and Astronomy from the University of Southampton, where he also worked as a researcher for the Department of Astrophysics. It analyses the emerging B2C and B2B activity in Hungary and contains in-depth profiles of a number of key players in the Hungarian Internet and eCommerce arena. The report not only outlines the latest developments, but also sets the scene for the future, makes comparisons with developments in other countries and presents IDC's quantitative forecasts for the years 1999 through to 2004. Early privatization of many of the country's largest companies and the substantial level of foreign direct investment in recent years have laid the foundations for B2B in Hungary. Although the Hungarian market is small at the moment, some areas will see considerable growth of the next couple of years.
Regional expansion is also a possibility.
The Polish market is larger but more difficult to enter as there are many established local players. On the other hand, less developed markets such as Romania and the Ukraine offer potential in the medium term. The situation in Hungary has been fundamentally different to that in the West. With outside funding more difficult to obtain, fewer 'new economy' firms have been able to establish critical mass. On the other hand, those that exist have had to aim for profitability at an earlier stage.