Contrary to popular belief, personality can be changed. By working to improve shortcomings and acquiring a better understanding of human nature, practitioners are better adjusted, more influential, and more effective. The process can be a critical factor in success, particularly in the management ranks. What makes a public relations professional the optimal choice for a job is not the number of traits possessed, but the pattern of these traits within the personality. Qualifications are essential, but the situation in which the practitioner will be placed and the personality of the executive to whom he or she will report are equally important considerations.
Personality is, indeed, an important factor in an executive search.
This check list based on careful evaluation can answer the effectiveness of your personality in terms of the public relations profession. Rate each item yes or no. A no doesn't count. Anything below 60 is a poor score. A score between 60 and 80 suggests you should analyze your weak areas and take steps to correct them.