That's the peak of your schadenfreude. The coming weeks bring reports in trade magazines about this flaky startup you passed on. Just a paragraph here or there at first. The stories mention key corporate partnerships, confirming rumors you'd heard buzzing around the lunch table at Sundeck. Then it's hotter rumors and bigger stories.
Months go by.
Then there's a national magazine feature story about this flaky startup you passed on. Worst of all, your name and your firm's 'knee-jerk, Luddite refusal' get an entire paragraph. All I know is that I risked zilch and made zilch. And it's all because I knew too much. I'd been there, done that.