Technology is unpredictable, so the one thing you should expect is failure. To put it another way, technology is innovation.
Innovation requires change, and change is unpredictable.
Although reasons abound to explain why good ideas go bad, a failure to adapt to changing technology often lies at the root. Beginners aren t the only ones who fall to technology s guile. We re tired of these young whippersnappers beating us out. We re gonna have technology, said Jim Schrager, a clinical professor who teaches new venture strategy at the University of Chicago s Graduate School of Business. I ask how they plan to manage the unpredictability of the venture.