Having worked for a single owner like Lester Smith at KISW, you had a real family feel, everyone knew everyone. Now, with consolidation we have four stations in the same building competing against each other. We can slice up the radio pie more effectively. I still do, and I think that is the single reason I am still around after all these years. Drive time mornings is it.
Mornings sets the tone for the entire radio station in posturing and attitude.
The best morning shows are raw yet educated, rude but not crude, informative and innovative. Afternoons is a walk in the park compared to mornings. The same prep, but a different pace as people head home and want to unwind with their favorite friend and good music. Radio is tough business, especially on the personality side. I've been very successful and I've had seven jobs.