Where we go, whom we interview, what perspectives we represent, all convey a message to the public. How we refer to people or incidents, from the opening of a story to its kicker, can speak volumes to the public. Each adjective, phrase, or inflection, either verbal or written, has the power to signal to a viewer, reader, or listener that the reporter has a particular point of view. It is not overly dependent upon sources and subjects. It avoids hyperbole and euphemisms.
Language is loaded.
Images Studies show that images can easily overpower words in broadcast and in print, and they can deliver a message that may or may not be what the journalist intends. Images shape impressions, and their effects, positive and negative, are long-lasting. They take the public where they might not ordinarily go. They're the work of informed photojournalists whose continuing education provides both sensitivity and confidence. They produce a body of work that is balanced and fair.