Exposes the student to concepts, activities, and analysis pertaining to sales and the management of the sales force. MAR 4453 . This course focuses on those marketing activities involved in the marketing of products and services to organizations that use products and services in the production of consumer or industrial goods and services. MAR 4462 . Advanced concepts in purchasing and materials management.
Emphasis is on recent research and current practice to achieve strategic sourcing objectives.
MAR 4613 . Examines marketing research as an information-providing activity for the purpose of management decision making. MAR 4614 . Provides experience in designing and conducting actual marketing research studies. MAR 4831 .