Home Page Research Services Online Surveys Customer Satisfaction Employee Satisfaction Custom Research Small Bus. A Business Research Lab Tip Allocating Advertising Dollars for Advertising Research One of the challenges facing marketers is how to afford to test advertising. Unfortunately, by definition, half of all advertisements produced are below average.
Many ads do nothing positive either in terms of selling product or boosting corporate image.
A large company can easily rack up production costs in the hundreds of thousands of dollars and media costs in the millions. The numbers are smaller for small and mid-size businesses, but still large enough to be scary when one considers that all this money has potentially been thrown away. This percentage should be somewhat smaller for large ad budgets, and somewhat greater for small ones. It also is wise to keep some funds in reserve for additional production costs, just in case testing shows an ad to be a dog. E-Value2 Employee Satisfaction Survey , specially designed and priced for businesses with 1000 or fewer employees.