It is like any other business, where they only think in terms of getting back their investment. Instead of giving them subsidy it is better to use it to establish the industry in Hyderabad. A. Initially when the collections dropped due to rise in ticket prices we thought the industry is going to be the loser. A hit movie brings in high revenue and all are benefited by it. They should not be carried away by paper figures.
Net collections are different from gross collections.
They must save money and invest in movies with good stories. Then they can establish themselves in the industry. A. A director has to change his vision and make movies to suit the tastes of the audience. There is not much perceivable change in these six years. A. Generally audience like to see what they missed in real life.