Without it, nothing can succeed. The urge may or may not be innate, but it doesn't come from textbooks. Admittedly, American schools are full of shoddy textbooks, and some of those are about the environment. Last year Science magazine concluded that while many officially approved textbooks are substandard, there are good ones, and some of the best, most accurate ecology-related materials available to teachers are prepared by the Sierra Club. But accuracy is not really the issue.
Plastics are cool stuff.
What is clearly an advertising campaign is distributed free to schools under the guise of educational materials. In fact, our knowledge that global temperatures are rising is based on the historic climate record and on fundamental laws of chemistry and physics. Claremont's objection to models is that they encourage us to do something to stop global warming rather than play Russian roulette with the planet. When corporations address global warming, they come out with videos like Chevron's The Greenhouse Effect. While the oil giant does suggest that we might drive less and walk and bike more, it neglects to mention that automobiles are the second-largest source of CO2 in the country.