Much of the initial technology hype is driven by trade press, manufacturers, regulators and the investment community. This has proven true with second generation digital technologies and almost certainly will be true for third generation. Therefore it is important that industry participants spend both effort and capital in streaming their operations, reducing costs, outsourcing what is not a core business, and making operations run more efficiently and cost effectively. Becoming quality oriented Undertaking continuous cost reduction and productivity improvement programs Concentrating on core competence activities. For network operators, efficient MIS, customer care and billing operations will be imperative to ensure profitability in the future.
Manufacturers face similar challenges.
Manufacturers will be pushed to develop products for which no proven market exists. This analysis is taken from the integrated business plan of the newly formed joint venture between Herschel Shosteck Associates, Ltd. and Tefen LTD, international industrial engineers. We are often asked whether, given our appraisal of WAP, we think WAP will ever succeed. WAP will be deployed or supported by many carriers, infrastructure manufacturers, and terminal manufacturers. WAP Forum has been locked into a strategy of developing a low-level protocol specifically to serve smart phones.