These mass media campaigns are part of the general approach. They have worked in the past. That worked, that helped. We have been more successful than many other countries in curbing this threat of aids. The mass media campaigns about tobacco consumption have helped.
Mass media campaigns about a lot of things, they're part of it.
But see this is really a mass media campaign to remind people that you've got a resource right there at home. That's what this is about. Well perhaps on a lighter note, certainly on a different note, you attended the memorial service for Sir Don Bradman last night. Well it was very moving, a lovely contribution from the members of his family. A beautiful voice of his granddaughter.