This course takes a systems approach to the design and implementation of marketing research. Attention is given to identifying the many sources of error that occur when conducting research and ways of trying to minimize total error. In addition to traditional course material, students, in teams, work on a semester-long marketing research project for a client. At the end of the semester, each team delivers a formal oral presentation of their findings to the client along with an accompanying written report. An overview and application of theory explaining how and why people behave as they do, individually or in groups, in organizational settings.
Emphasis is on the effects of personal, group, and organization-level characteristics.
This course is experiential in nature depending on the professor. Production Management A study of management of the production and operations functions in the manufacturing and service sectors. Management Science A survey of analytical models used to solve business problems in profit and nonprofit organizations. Topics include linear programming, goal programming, transportation and assignment models, decision analysis, queueing models, simulation models and network models. An advanced course designed to afford selected students the opportunity to explore, in depth, special topics in marketing for which individual, formal course coverage is not available.