However, being perceived as rigid by the majority undermines some of the gains from taking a consistent position. Specifically, it appears that teams should be structured in ways that encourage objections and doubt among group members in reference to ideas supported by the majority. For the most effective brainstorming, try individual brainstorming - then group brainstorming. Group polarization- Group polarization refers to the tendency for groups to make decisions that are more extreme than the average of the group. Even a single dissenting voice can moderate the effects of polarization.
Norms often form in response to new and ambiguous circumstances.
The authors suggest that professionals take opportunities to build alliances with principals and other school leaders to impact norms indirectly. If you would like a paper copy of this articles, please contact the Heartland AEA Professional Library.