Watch them surf your site. Learn what they want. Take this 10-minute test to see how customer oriented your site is. Poor Navigation Many Websites are hard to navigate or appear to have no obvious navigation purpose. The layout may be illogical or the good content is virtually hidden.
Navigation is a subtle but critical element.
Get an expert to help you. Graphics Hog Many Websites have self-defeating graphics. There are many ways to misuse graphics. Remember, most surfers will trade off speed for fancy graphics in a heartbeat. Keep it in balance.