Also available on the Web site is a physician listing, complete with photo and education information. We gave a definition of what the physician does. One guy at a health fair asked what a gastroenterologist was. That's a good question. Sheron said that as the medical field continues to specialize, patients are going to need to know what each specialist does.
Endocrinology is the perfect example.
Everyone knows what diabetes is, but they usually don't know that an endocrinologist is one who treats diabetes. Dozens of links from the hospital's home page contain just as many hyperlinks. One of the most popular links, Sheron expects, will be the map and driving directions to the hospital. Forty-two percent come from outside the city. Many may not know how to get to the hospital, so we put a directional map of not only the county, but inside the hospital.