Technical aspects of the Intenet are combined with marketing management and practice. Special features of the course include a team project approach, chat rooms and peer evaluations. The management of advertising activities in the business organization, advertising agency operation, media evaluation and selection, creative strategy, and campaign planning. The nature and scope of selling activities, especially salesmanship and sales promotion. MARK 3000 A study of international Marketing and the cultivation of international markets by business enterprises.
Emphasis is placed upon formulating and implementing international Marketing plans.
A descriptive, analytical paper is required, and students are evaluated by their employers. Grade is based upon both the both the paper and the employer's evaluation. This course is designed as the capstone course in the Marketing curriculum. Students will integrate material learned in previous Marketing courses and apply principles to solve actual business problems. Topics covered include product development, promotional strategy, physical distribution, and pricing in planning and controlling Marketing operations.