A consultant may think of it as a Unique Service Position. It's a brief statement of your competitive advantage. Here's a famous example for you . . . When it absolutely, positively has to be there overnight . . . It's from a consultant in a profession where time is critical.
Every delay costs money.
His record is extraordinary. And that's a record his competitors don't have. You know how much it hurts you in lost time and money when a project drags on and on past the deadline. In 17 years in business I have met the deadline every time, and I guarantee I'll do whatever it takes to complete the project on time. It's not wishy-washy, vague, and boring.