The properties are listed in price order. Having chosen a single property, the lookers can then click on a revolving icon to view the property with multiple photos and extensive information. These listing display pages are treated like a normal real estate shop window. We put up New for listings that are less than 4 weeks old, Price Reduced , Under Contract and Sold - exactly the same as if the properties were on display in our window. Having viewed the first property, they can simply continue clicking up the price range or go back to the list to choose in a different price range.
Navigation is very easy and clearly explained with links to all other sections on every page.
Every single page contains at least 2 e-mail links. In essence, the web site is a shallow tree structure with exceptionally good internal linkages. Users and web designers all comment on its ease of navigation. The navigation design is really the result of nearly 20 years in a people industry. The old KISS principle was firmly held in mind when structuring the site and designing the navigation.