It is also expected that the synergy created by the Unicast Advisory Board's joint discussions will help shed light on the larger economic issues facing the online advertising industry. The board will address these and other new issues as they arise. Advertisers include Intel Corporation, Miller Brewing Company, Nextel Communications, Inc. and Universal Pictures. The committee also will suggest more standardized business models and methods to meet advertiser needs in order to significantly increase media spending online, and provide case studies to support its findings. This Advisory Board will be key in ensuring that the Internet develops on a basis that maximizes its potential relative to the other media choices available to advertisers.
Internet advertising is at a crossroads.
To attract more and more traditional advertisers to the Internet, online advertising must enable advertisers to build brands in ways that are easy to create and easy to buy. This is the only way that the online economy will improve for all parties. As we learn from the work of our Advisory Board, we plan to continue our crusade to make online advertising a seamless, easy, lucrative process for advertisers and publishers alike. About Unicast Unicast is based in New York City with offices in San Francisco, Chicago, Los Angeles, Boston and London.