Content preferences included news, coupons, lottery results, sports and entertainment. Yet a fourth of the respondents said they would buy newspapers more frequently if they were priced lower. Therein lies the tale. To achieve that end, get to know the characteristics of single-copy buyers by answering these 10 questions. The answers on p. 40 may surprise you.
Men make up a majority of single-copy buyers.
True or False 2. True or False 3. Single-copy buyers are not very affluent. True or False 4. Most single-copy buyers rent their homes.