As with other O'Reilly handbooks, there's wildlife on the cover, but this time it's a spider instead of some obscure vertebrate, and a rather nasty-looking rascal at that. The key to a Web site's success is its ability to entice surfers to stop at that site, take in what it has to offer, and return at a later date. Any entrepreneur, small business owner, corporate marketing manager, or consultant who is seeking the know-how to make a Web site successful will benefit from this invaluable resource. A personal password is included to access the accompanying Web site. I found this book very easy to understand and quite helpful.
Every principle is explained in detail.
The sole exception is Nielsen, who has made a living speaking and writing about what works and what doesn't work in interactive media. Buy more than one copy. Copyright 2000 Cahners Business Information. Become a Directory Editor. In this section we feature articles on the various subjects pertaining to Web Site promotion.