Collectivistic value dimensions of Asian Societies. Attention is on what will benefit the group. It takes longer to gain admission to the in-group. Reciprocity comes from a sense of obligation. The feeling is one of mutual obligation which is more long term and can stretch over years.
Members feel interconnected in a group orientation system which creates more group solidarity.
Management can appeal to this group level solidarity. Seventy-five percent of the world's population subscribes to some kind of collective outlook and approach. Even though I have described these characteristics in two specifically defined groups, it is important to remember that all characteristics lay on a continuum and that some individuals will have a mixture of cultural values from both the West and East. People feel equal. Interaction is informal and at a horizontal level.