Most media production is a business, designed to generate income. Thus, commercial considerations greatly influence the content, technique, and distribution of media. 2.5 Media contain ideological and value messages. These may be deliberate or accidental. 2.6 Media have social and political implications.
Media can have a direct influence on political and social issues.
2.7 Form and content are closely related in media. Each medium has its own language, its own system of encoding messages. Understanding the language is essential to understanding the message. Each medium has a unique aesthetic form. Media is not inherently good or bad.