I usually mail things directly to these people in the form of a calendar of events. This is an excellent opportunity to develop that image. An attractive, professional piece will be posted on the refrigerator all season long constantly reminding people of the image you are projecting. I may send a few things to them individually, but if they are flooded with information from you it becomes an annoyance. Once you have guests in your facility, use the bulletin boards to generate excitement and attendance for upcoming events.
Pictures are worth a thousand guests.
Take pictures of your programs and special events and post them in a conspicuous spot. There is nothing like pictures of happy people to make guests want to be there for the next event. This is another reinforcement of your image that your facility is a fun, exciting place to be. Public Service Announcements Public service announcements are a great way of advertising your programs. Once you develop a relationship with your local paper, you can get free publicity.