Top executives will not end up dealing with the nitty-gritty details of the programs, so their role in performance management is different than that of management. One of the executives' responsibilities is to determine the desired organizational results. A company's mission, strategy, and values are key factors that directly affect performance management, because employee performance should ultimately be geared to follow these. A goal can be defined as a statement or position put forth by the company that specifically outlines what an employee needs to accomplish on the job. The importance of goal statements is that they focus employee efforts and the results are measurable.
People become more productive when they have small, measurable steps that lead to achievement.
This collection of activities leads to the desired results. All of this translates into a goal. I am retiring after working at the same company for 26 years. I have enjoyed my work there and have been pleased overall with their treatment of employees. But when it came time for my retirement party, they really showed me how much a company can care for its workers.