ISO 14000 is a collection of the best practices for managing an organization's environmental impacts. C. Relationship Building Through Community Service 1. Marketers are also becoming involved in community service projects. These programs help organizations establish and maintain relationships with the community. D. Relationship Building with Health and Welfare Projects 1.
Many marketers focus efforts on the health and welfare of customers and people in the community.
Attention to the needs of the community helps create better long-term relationships. E. Philanthropy and Cause-Related Marketing 1. Corporate philanthropy is the direct donation of money, goods, and services to nonprofit organizations of all sorts. Cause-related marketing is a marketing program that links donations to sales of a particular product. F. Measuring Social Programs with a Social Audit 1.