By understanding the structure of an independent rep channel and clearing up some of the common misperceptions about reps, you ll discover how to improve working relationships and better integrate rep firms into your business strategy. This course is appropriate for both companies initiating new rep channels and for those improving existing ones.
Many companies work with independent reps the way they ve always done it.
This course challenges the status quo by taking you back to the beginning of the decision process. Only after answering the basic questions associated with starting a new channel can you progress to the next level of making improvements in your current network. Without solid communications with your reps, you run the risk of losing agency sizzle long before you see the effect on sales. See registration for combination rate when registering for both Marketing Through Independent Reps and Marketing Through Distributors held during the same week. This course is part of the Excellence in Marketing Certificate Series and qualifies as an elective toward the certificate.