Well, we're pretty excited, too, sir. We're showing a definite downtrend in underage smoking in virtually all demographics, and in all regions of the country. But we also promised not to market them to kids anymore. Of course we promised. That was the only way the states would make the deal.
People start smoking cigarettes when they're teenagers.
If they don't start smoking when they're teenagers, they may never start smoking. Our dividends go right in the toilet. I think there's a real danger of a message like that completely backfiring. Rick Horowitz is a syndicated columnist, TV commentator and public speaker . All rights reserved.