Marketing and Advertisement Marketing and Advertisement are two main success factors for any business. It is also true for commercial web sites like Amazon and Barnes and Nobles. I did some research to find out how vigorously these sites are advertising in the web. My result of the research is very surprising. So it is very clear that Barnes and Nobles is advertising very heavily in the web and paying top dollar to the search engines to bear its name.
Logo comes up at the left.
So it is clear that Amazon is subscribing Excite. I didn t see any result or advertisement for Borders while doing my research. I was surprised when Barnes and Nobles comes up so many times, especially in Yahoo. But I strongly believe that a fair portion of success of any company depends on how well it advertise its products and services.