This table shows the total average advertising budget for several types of businesses. Advertising on the Internet is an investment.
Research shows a direct relationship between advertising and sales.
The more you advertise the greater your sales. It also includes promotion. And promotion is the art of letting people know that you exist. You web site has to be registered with the major search engines and directories. You need to get similar businesses to link to you and you need well placed banners, buttons and other advertisements on portal sites.