The severity of classical universal themes such as the ozone layer, greenhouse effect, AIDS, refugees, drugs, recession, the Mafia, and the communist legacy is intended to suck up the user into the media. The viewers' attention fuels the media engine. Still, it is in permanent conflict with the twentieth-century yen for touristic experience. Whereas media demand absolute participation, the tourist's desire is to break out completely for a while. This oppositional constellation not only feeds the medial discomfort about John or Jane Doe, it also induces media resentment of their incredulous masses.
Material media are no more than technological switches.
Short-lived extramedial islands will always arise within the networks. God's great asset was his immateriality, his power always to be everywhere and to interfere even with the most local of events, down to the congregational conscience. If the media are to keep their sources of public devotion from becoming exhausted, they will have to move hearts and souls. Theme parks represent the educational project that promotes this mentality. Here, touristic desire is eroded from within.