Successful marketing incorporates many sorts of activities, but when all is said and done, making the cash register ring is still the point of it all. Personal contact is the fastest, most easily controlled, and certainly least expensive way to build business. National statistics show that fear of death is fifth on the list where fear of public speaking is number one. Yet speeches and presentations, workshops and seminars, trade shows, and product or service demonstrations are excellent ways to build your business, gain credibility, and demonstrate your professionalism. People do business with people they know, like and respect.
Life is complex.
When we don't know much about the business, we want to know about its people. Practice it until it rolls smoothly off the tongue. Keep your business card where you can get at it easily to follow up. Follow a similar process for telephone or in-person contact. For ongoing presentations to the same audience.