A Case for Betting on Path-Breaking Innovation Kraft s 1995 strategic study to better understand interactive, digital and electronic marketing opened the company s marketers eyes to the power and opportunity the Internet held. They re still full steam ahead. How to use Internet technology to find new prospects and enhance the sales cycle. What they are and why your site needs them. The Management Consulting Client Intelligence Report, a recent study by the Kennedy Information Research Group, found that one of the most common reasons consulting engagements fail is a lack of acceptance on the part of an organization s full-time staff.
Employees don t trust the consultants.
How to Get Sales and Marketing on the Same Page Optimizing the relationship between sales and marketing departments is a key to helping determine strong leads and lead to higher revenue. Digitrends has compiled a comprehensive listing The Ad Server Directory A complete listing of the top Ad Serving technologies The I Agency Directory Over 140 interactive agencies' capabilities searchable by a number of variables.