The church had adopted the same lifestyle. They were lukewarm. Jesus was on the outside knocking to get into this church. But when you are prosperous and need nothing, why get up and open the door. The city was rich, lethargic and complacent.
Riches have a way of deadening many to the realities of life.
Laodicea was like many churches today that are not concerned about spirituality as long as the economy is fine. They are trusting in their bank accounts. But you do not realize that you are wretched, pitiful, poor, blind and naked. Those whom I love I rebuke and discipline. So be earnest, and repent.