The amendments also provide that the actual bounds of towns intersected by the circle will be included. Thus, the circle is somewhat irregular but simple to understand and implement. None of the experts who presented studies at Lundgren II need be hired in the future. One would only need a child's compass and a ruler to figure the RMA of a dealer. This is consistent with the law generally around the country.
Most states use a simple circle to define relevant market area.
Lundgren I and Lundgren II illustrate why the courts are not the proper forum to deal with these issues. Further, they illustrate why Senate 62 is needed - a simple definition and an experienced tribunal. All rights reserved.