But because of our experience, we've been able to segment it down into a niche where we can easily see all the boundaries and take a big slice of that pie. Kawasaki would go one further and say that no matter whose rule it is, it's a bad one. In a departure from what you may have learned is safe business, Kawasaki says entrepreneurs who insist that investors sign nondisclosure agreements just don't understand the rules of engagement. They're in the implementation business. They fund management teams to execute on ideas.
Many teams can have the same idea, but it's the best team that gets capital.
The exception to this rule might occur with respect to a corporate venture capital investor like a business that makes software but also makes investments. Such an entity can execute on ideas, so exercise a little extra caution when approaching them. However, if there are any companies like ours in your portfolio, I need to know ahead of time who they are and how I'm protected from the possibility of sensitive information about us getting to them. When it comes to selling your pitch to investors, the bottom line is honesty. What follows from that must be your ability to follow through.