Because People Don't Buy Things by Rebecca Game One of the biggest mistakes I see retailers make is that they try to sell things .
People buy feelings .
When they purchase that car, they're not buying a car, they're buying a feeling that driving that car will give them. When that woman purchases that leather coat, she is purchasing the feeling and the attitude that she will have while wearing it. When advertising your service or product, try to incorporate the feeling into your sale. Plus, you as a parent, have security in knowing that our products have been tested for child-safety. Now what I did in the above ad was bring out several feelings that you could purchase with one of our rubber ducks.