These promises and great privileges, however, come with a claim of ownership. Yahweh goes on to remind Israel that the name it bears is Yahweh's name. It's a little like carrying both a given name and a family name. The first makes me special because I'm me. Names tell us we are loved and call us into accountability.
Names play another role in scripture.
Some who claimed the biblical equivalent of celebrity become little more than historical markers for the real players. When we read from Isaiah for example we are not reading the thoughts of one person. With each succeeding section there are more voices heard speaking with the authority in the name of Isaiah, as if this was a school of prophetic thought. Luke opens his third chapter with a quiet irony. Not to those with the pompous titles, but to an obscure wanderer in the wilderness.