Spaced repetition is how we learn and why ads pay off. In fact, the ad should run often enough to push the message into the reader's consciousness. This is known as retention value . Factors to consider are frequency of publication, size and intelligence level of audience, amount of competition, initial drawing power of the ad and your advertising budget. In today's world, people will drive 50 miles for good service.
Print media seems to work best for selling services.
People have a tendency to cut out ads, put them is a special place until needed, watch to see if they appear again, and so on. It is important to have a professional do your design work. Advertising is an art, and unless have an eye for 1st class production work, leave it to the ad person. Hypnosis , the art of suggestion, is a fundamental in all of advertising. The International Medical and Dental Hypnotherapy Association has professionally designed Marketing and Advertising Tools ready and waiting for you to use.