Australia is about to undergo an important new phase of national development through the widespread introduction of digital technology. The impact of digitisation can not be underestimated. The management of this emerging technology is critical. Already it is fundamentally changing the media environment in ways which pose significant challenges to broadcasters and governments around the world. It is changing the way we make programs.
Race shows what's possible.
The ABC's strategy for migration into the digital era acknowledges the central importance of public broadcasting as a community service accessible to all Australians. The plan is to enhance the value of existing public investment in broadcasting and cultural activities by harnessing digital technology to produce and deliver programs and services which were not previously cost-effective. This can occur before the advent of digital transmission of radio and television - which is a way down the track, as you probably know. The Government is expected to make an announcement on the timing and roll-out of digital broadcasting some time early in 1998. We've given the Government a submission covering our digital strategy, property rationalisation and details of the television production plan.