That there would be an entire television network devoted to food seems to me the most reasonable thing in the world, certainly more likely in a basic human sense than networks devoted to history or cartoons or auto racing or the purchase by telephone of crap whose common distinction is that you do not need it. Bread may be the thing man cannot live alone by, but it is the one thing he can t live without. To every condemned man his last meal. Proust wrote his seven big volumes because of a cookie.
Food binds generations, defines nations.
Says network president Judy Girard, We are only beginning to explore the diversity of programming that we can create around food as a lifestyle category. Now, when I hear the word lifestyle I reach for my revolver the remote control, I mean, the channel revolver. Food is life, but lifestyle isn t life, it isn t even a way of life it s an impression of life, made up of stuff and expenditure. Lifestyle is ads without editorial. It does not matter what they cook so much as who they are.