Write your news release as if you were writing a story that was published in your local paper. Your release should begin with a catchy headline that will grab attention followed by a first paragraph that tells the reader or viewer why they should care enough to read on. A reporter recently called me for an interview and expected me to drop everything to accommodate him. I politely asked him to wait until the next day. However, the next day I saw the same reporter on TV interviewing one of my competitors instead of me.
Reporters have deadlines to meet.
If they can't get the information from you, they will find someone else. What is a story today might not be a story tomorrow. In this case, you may have missed an opportunity because in the future, the reporter will likely call someone else who is accessible and deadline conscious. 19422 or e-mail Karen Friedman Enterprises . If you would like to present your situation, email us directly with your name, company, and phone number.