Fax and e-mail are preferred methods, although not as highly favored as street mail. E-mail is increasing in use and acceptance. Some love it, some hate it. Many media organizations have not yet created internal procedures for managing e-mail as a communications tool. They are developing these skills and anticipate it's growth and use.
Media complain about poor targeting and they hate professional spam.
Media want e-mail news releases short and to the point. It s a new special tool with its own nuances.