The Beatles were rejected by every record label in England. Apparently the boys didn't quite fit within the model accepted by the record company executives. It seems their music didn't have the sound or feel the industry was looking for. That's how it is with nearly all truly innovative ideas. The status quo culture is always uncomfortable with new ideas.
Innovation is offensive to the thinking and behavior of the prevailing model.
Wealth, How to Create It, Keep It, and Use It. From the outside looking in, we can see that they could dramatically improve efficiency and effectiveness by replacing their square wheels with the round ones they have in their cart. That's an obvious remedy from our perspective, but it's all but impossible from theirs. If it ain't broke, don't fix it. Well, that won't work for us.