Let's compare that, for a moment to another advertising medium. For the sake of discussion, assume that you want to mail out 10,000 colour brochures in a mass mailing. To start with, you will have to pay the printers. After that, you will have to pay to have it circulated. Let's estimate that the postage is going to cost you ten cents a piece.
Lets look now at the cost of having a Web site like the package mentioned above, for one year.
Lets assume that 3000 people visit your site per month in that year. This site is maintained by Western Web Directories .