Dictionaries are replete with definitions. For the purpose of examining values and preferences in this project, we will use these definitions. Citation A value is an enduring conception of the preferable which influences choice and action. There are held values and assigned values. Citation Values are principles or ideas in which groups and inviduals may believe strongly and which guide their respective behaviors.
Morals relate to principles of right and wrong in behavior.
Citation From the Latin valere , to be strong, to be worth. These values may be positive, as cleanliness, freedom, or education, or negative, as cruelty, crime, or blasphemy. 3. cost, price.