The most effective online businesses offer their visitors with tools and interactive areas for easy communication between the company and its customers. Community tools include chatrooms, message boards and online topic polls. Every effective business with an online presence benefits from this sense of community by having the ability to respond and adjust by actively listening, participating and responding to the needs of their customers, suppliers, and employees.
Most Web sites are static.
There is little motivation for the visitor to return often. Online communities enhance your Web site's success by giving visitors this motivation to return and see what is new on your site. In doing so, loyalty and retention of visitors is gained. Community building can also reduce telephone customer support costs and lower the costs for print promotional materials. The type of online community that is right for your business.