I even know of cases where interoffice mail so marked gets delivered separately from all the rest. Finally, let your call volume dictate mail volume. Decide how many people in your niche market you want to talk to in any given week before you send out your first piece. Then send only enough pieces so that you can follow up and reach these people. By following through and keeping your promise that you will call them and speak with them you improve your credibility with your prospects.
Nothing is worse than a mailer opened and read that promises a contact that never comes.
All rights reserved. C. Richard Weylman serves as President of The Achievement Group, Inc ., an Atlanta-based consulting firm and publishing house dedicated to professionally and ethically help people move to the next level of productivity and fulfillment. As a Certified Speaking Professional, Richard has become a sought-after speaker in the financial services industry because his innovative ideas help advisors build more successful operations.