Fenn Company, Inc. Roy Edwards, International Advertising Director, London. Stephen Hutton, Hutton Media Ltd., Wanchai. Peter Smith, Peter Smith Media and Marketing, Devon, England.
Nobody wants to round out the bottom of the bell curve.
When it comes to brain power, everyone wants to live in Garrison Keillor's Lake Wobegon, where all the children are above average. That is why, when the subject is the heritability of intelligence, fistfights break out so easily. Genes and the environment in which they operate cannot be disentangled. All that genetics can do is lay out a physiological landscape in which a mind can grow. Estimates vary, but most studies say inherited factors alone can explain about half the measured differences in people's cognitive abilities.