Internet sales are a fraction of sales at traditional retailers, but they're growing quickly.
Even as retailers race to open shop on the Internet, they are hunting for the right model for this new industry. Gather a group of online retail executives together, as Jupiter Communications did in a recent forum, and you'll find little consensus on which strategy works best. To Sell One Thing or Lots CDnow President and CEO Jason Olim, not surprisingly, prefers the focused approach. That single focus is made more powerful by site personalization, a broad range of product offerings and features that build community among users. Moreover, this style is also more attractive to advertisers wanting to reach a specific market.