We have to differentiate ourselves from the other person to get started. To have an organization that's creative, you have to work at it. You want to hire people who are different than you because you want to have people speak freely. You have to be able to listen to what you think are hair-brained ideas because sometimes there's a good one. And you want to encourage all the people you buy from to give you their ideas.
Many people say they have an open-door policy.
So you've got to work and convince them you're open to all their ideas because their ideas can create all kinds of new products and ways to do business that are profitable. In your book, you dispute the idea that a business idea has to be totally original. That's a myth that stops a lot of people who really want to be in business and are probably very qualified. They think they have to have this brilliant new idea. It's really hard to do.