Using my loyal customers as my starting point, I would put into place a referral program, the goal to get more customers. Every week, starting on Friday afternoon, I would make a point of calling my customers and inviting them to my restaurant that weekend. There are two reasons people visit a restaurant. One is because it is close and offers the cuisine they want. The second is because of the quality of the service.
Most chain restaurants fall short on the service aspect.
According to the print media, there is still a large market for personal computers. The big retail stores and mail-order outfits are more than happy to take your money for a computer. That is essentially where the relationship ends. This is where a local computer store could build a competitive difference. By offering to educate, train and install computers for those that need it, a track record of offering outstanding service could emerge.