Your logo can be an illustration with your company's name on or around the illustration. Or your logo can be a symbol . A logo may also be a combination of these, but its goal is always to project the company's intended image. One reason is that people process an image in their mind more readily than words alone. A logo serves as the visual stimulation to kickstart the audience's memory, leaving a greater and lengthier impact than words alone can do.
Logos give brand name recognition and add visual appeal to any document or web page.
Because your logo is a unique graphic image, your visitors' eyes will naturally be drawn to it both on the web and on your printed materials. Types of Logos Text Logos Words in their purest form ARE images. Type fonts come in all shapes and sizes, which convey different impressions on the audience. A thick font conveys strength and power. A script font conveys elegance and austerity, and a slanted typeface conveys movement.