If you don t have an installed base to draw from, you ll be fighting an uphill battle. This is the reason Amiga OS will fail. Gateway will want to run it on their own machines, and only their machines. The IRS goes for the middle class first, so should you. Support their programs, license their code, and steal their clients.
Nice guys finish last.
Cause riots when you unveil your booth. Make the evening news will love you. Get radical musicians and artists to talk about your product at coffee shops. Do it right the first time. Mobilize and distribute.