What I mean is that a TV station will run a story that it sees in the paper, but not one that they see on another TV station. They don't like to follow their own kind. Keep your eyes and ears open for new product ideas which stir a passion in people. For example, people who disapprove of the President feel VERY passionately about that. Keep your eyes and ears open for new product ideas that relate to anything which makes people laugh.
People love to laugh.
I made 2 noticeable mistakes in the process of creating this product and in bringing it to market. First, I sent the press releases to the political editors, when I should have been sending them to the features editors. I corrected this problem once I recognized it. I changed this in my second round of press releases once I realized that I was leaving out an important point. Sometimes we tend to overlook the obvious when we're trying to do all the aspects of inventing and marketing a product by ourselves.