The role of the rundown. Real relationships between anchor and reporter. Leads and tags. Every anchor must hone their delivery skills so that the material adds the necessary variety and emotional texturing to the newscast. A major battlefield in the quest for ratings and shares is fought everyday in the weather segment.
Most people care nothing for isobars or overly detailed national maps.
They do care when the wind wrecks their outdoor barbecue or rain threatens a garden wedding. On the other hand, meteorologists approach weather from a very logical, scientific view. Talent Dynamics' Weather Workshop helps weathercasters see themselves and the weather from the viewer's perspective, helping them to connect with the viewer. Pacing the weathercast. Using visual aids correctly.