Students gain an understanding of the basics of marketing and the strategic marketing cycle. The course prepares students to determine optimum responses to customer needs, as well as to identify appropriate consumer markets. Students examine the effects of technological changes, including the advent of the Internet, on business processes, and the marketing function. This course also introduces students to emerging models of electronic commerce and related topics such as cyber marketing, Internet based market research, data mining, and data based marketing. Strategy formulation and implementation are addressed for both new and developed organizations.
Emphasis is placed on the application of theory and on case analysis.
This course examines the interrelationship among the many environmental elements of the world we live in. The impact of human activity on these relationships is analyzed and discussed. This course examines a variety of artistic forms within the context of the societies that created them. Examining the prevailing philosophies, politics, and personalities that dominated selected historical periods enables the student to identify the on-going relationship between works of art and society, as well as recognize the qualities that allow a work of art to transcend its own time and geographic boundaries. The format is based on the integration of readings organized according to theme and conducted in a seminar format.