Many people have fallen prey to the myth that companies try to maximise sales.
Net revenue is what they try to maximise.
Companies that fail, for whatever reason, in this endeavour will eventually be overtaken by those who are more efficient in their pursuit of profit. The public simply does not realise that companies who fail to maximise their returns are lowering economic welfare by wasting capital and keeping costs higher and output lower than market conditions warrant. Another myth that lurks beneath the surface of much public discourse is that free markets only benefit the few. But under free market conditions everyone will benefit who is party to an exchange. How can it cannot be any other way when all transactions are voluntary.