Their sheer numbers and buying power have marketers going out of their way to give them what they want. Futurists, demographers and retailers differ in predicting how boomers will spend their significant savings. First, get to know this demographic better. Baby boomers are the generation born between 1947 and 1966. That's power, says Pickering, Ontario-based retail pharmacy consultant Paul Gauvreau.
Many boomers are in their prime savings years.
They're mostly concerned with building a nest egg. Because this demographic is so healthy, they expect to live as many years in post-employment as they did working. They want to have the financial resources to live comfortably when they do retire. At the same time, these older boomers are entering their 'peace and quiet' stage of life. They did their biggest spending in their 20s and 30s.