Organizations that provide financial services also work hard to build name awareness and a positive public attitude toward that name. Market surveys are most commonly used to measure image. The cross-sell ratio indicates how effective the marketing efforts of your service and sales personnel actually are. The number of products and services your bank offers also affects the ratio. You can compute this ratio from your bank's customer information files.
Organizations grow and prosper over time by regularly introducing new products and services.
The importance of nonfinancial measurements has increased as banks have become more competitive in the financial services marketplace. You can set up systems and procedures to measure and report key nonfinancial results that will give you, your customers, directors, and shareholders a broader and fuller definition of your bank. For all the financials you need to compare your bank's performance with its peers, turn to BankSource Online . All rights reserved . Click here for Privacy Policy .