While internal communications are targeted toward a more receptive audience, the job is just as demanding as public communications. It requires dedication and some assistance from all areas of section operations. Deciding how to communicate with the section at large is a matter for the section board. Once the amount of information has been determined, the board should decide the most efficient means of communicating. Efficiency encompasses both cost and the effectiveness of the communication.
Many sections find a monthly section newsletter to be the most efficient medium.
When considering a newsletter, consider costs, distribution, and personnel. Advertising, while helping to defray the costs of printing and distribution, is a serious matter that warrants full consideration. Newsletters do require some time to put together, but they need not be burdensome if the section is operating in an orderly and efficient manner. Regular board meetings, at which committee reports are made, serve as the main source of articles for newsletters. Planning reports, meeting notices, opinion polls, and personal items should more than fill any newsletter.