Before committing time and resources to an enterprise, it is important to look at the feasibility of the idea on paper. The reader will take an inventory to identify underutilized resources that can be used in a new enterprise, perform market research to determine who will buy a product or service, and plan the production aspects of the enterprise. An income statement and cash flow analysis will be prepared to determine profitability and the financial feasibility of starting and operating the enterprise. The guidebook even explains how to combine the documents to present a proposal to a lender. The guidebook is being successfully used as a teaching tool by Cooperative Extension agents.
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