If you do advertise, then your brochure must march to the same drummer. Follow the same strategy, expand on the campaign theme, use the familiar graphics and logo. Take advantage of the synergism that occurs when the brochure restates the advertising theme. Consistency makes every dollar work harder, 3. Use a single illustration on the cover.
Research suggests that one large illustration is more effective than several small ones.
Illustrations with story appeal that involve the reader add impact. So do bright colors. Always put captions under photographs. Readership of captions is almost double that of body copy. Next to the cover, captions are the bestread element of any brochure.