The type of business and the types of buyers we are targeting will drive the actual marketing mix. In many situations buyers find us, many buyers do not know what type of business they are interested in buying and we can present your business to these buyers. We interview new buyers on a daily basis to insure an appropriate match for the businesses we represent. Unlike real estate where there are several choices of the same type of house in the same geographical area there is only one business like yours. It normally takes several months to find the right match and on average a small business will sell in 184 days.
Many factors drive the process for finding the right buyer.
Sales price, location, type of business, owner's available compensation, down payment, financing, terms and conditions, and availability of buyers. This is a down payment driven transaction. The more reasonable the down payment the larger the number of available buyers. The majority of small to medium business transaction have some form of owner financing which is paid from the revenues of the business. Banks are reluctant to finance business purchases for several reasons.