You'll want to keep records on all your members, and continue to up-date the listings you carry, but basically that's all there is to getting started. You could even run ads seeking interested folks in your local newspapers and expect a good response. We definitely recommend that you send for sample copies of other pen pal club bulletins to see how they operate and what ideas of theirs you can adapt for use in your newsletter. By all means, become a browser and look through all the magazines related to pen pals and mail order introductions every time you pass a magazine display rack. By keeping good records of all the mail you receive, you can also sell or rent name lists of people who have responded to your offerings to other mail order dealers.
Real opportunities exist for the marketing potentials of a pen pal club newsletter.
You can start out small and expand to your heart's content. The world is wide open, and people are clamoring to meet interesting new friends in other states and countries. You can reach this vast market with a limited investment of time and money. You are only restricted by your own imagination. Turn the dreams into reality.