But now there are so many tints that a golfer can find exactly the right one. The whole picture is changing. Changing because golf is just one small part of the overall sports market for sunglasses. Technology that improves goggles for skiing can end up helping golfers as well. Oakley, for example, makes sunglasses for sports such as motorcycle racing, cycling, surfing, rock climbing, mountain biking and snowboarding.
Golf is a difficult market to break into.
Which is one reason why Boll hired Bustamante, a former club professional at PGA West. He understands the game. The players put them on, and it's a foreign substance. Many of them seem afraid of making a change. But we are patient, and the benefits are so great that eventually a lot of golfers will make the change.