More broadly speaking, it appears the food companies, retailers, grain processors, and governments are sending a signal to the seed producers that 'we are not ready for GMOs'. Since the report was circulated to investors, shares in companies named have fallen against a rising trend in stock markets generally and the frenzy to takeover seed companies has stopped.
Domestic concerns regarding ag-biotechnology are clearly on the rise.
For the most part, though, it has not gotten the attention of the ordinary US citizen, but when it does - look out. Non-GMO grains were already gaining a premium price which would, if the trend continued, far outweigh any economic benefit in growing GMOs. GM grains would have to be sold at a discount. The concerns of European consumers are real, concludes the report. Therefore hearing from unsophisticated Americans that their fears are unfounded may not be the best way of proceeding.