Because planning involves change, it is crucial that the public be included not just in developing the plan's goals and objectives, but in focusing on how they will be implemented. As I've stressed in past columns, it is also critically important for the planning commission to keep the governing body informed and involved. A plan simply cannot be implemented without the governing body's continued strong support. Convey a Message. Our plans must convey a message the public will connect with.
Products sell because people associate value with the purchase.
This marketing truism also applies to community planning. Click lightning bolt icon at top left.