But if your skills match the description of a potential job, there's nothing wrong with making the interview work for you. An interview is a sales call. The product is you. If you're convinced that your talents and skills would be a valuable asset to your prospective employer, then it's your job to sell this idea. To be sure, this sounds easier than it actually is.
Most people find it hard to sell themselves.
Step one is the easy part. Go to your local bookstore and pick up a book on selling. There are hundreds of them in print - personally, I like Selling for Dummies. The book helps you get over initial fears, project warmth and confidence, and close the sale. It even has a section on interviewing.