In order to use this same mark in all markets, you must obtain protection in each of these countries. Some companies spend millions of dollars nurturing their corporate identities. Companies may buy other companies for their know-how, reputation, and name. Big-name brands are in demand, and companies are willing to pay huge amounts for the instant recognition and market access they afford. As the costs go up, so does the importance of protecting brand identity.
Intellectual property can be a highly valued asset for sale or purchase.
But, in order for you to profit by selling your intellectual property, we recommend that you register it to prove that you are the owner. If someone registers a trade-mark that is the same as the unregistered one you are using, you could end up in court wasting time, energy and money on legal disputes instead of doing business.