Catalina Marketing Corp. The Cybermoola site does seem to indicate that they expect most people to purchase Cybermoola with credit cards online. Provides access to cash-based consumers. Easy to join the network. Cybermoola is interested in signing up a variety of merchants, rather than being an exclusive, upscale club of merchants, which is a good thing for all merchants. They don't accept sites providing adult content, however.
Implementation is also easy, since the checkout process takes place on their site.
Chargebacks are not an issue. Affiliate fee that's applied to all customers, whether new or returning, which the merchant pays on top of Visa charges. Consumershave no purchase protection, just like cash, but their purchases are recorded for purposes of targeted incentives. Copyright 2001 INT Media Group, Incorporated All Rights Reserved.