The British Franchise Association is a good source. Recruiting Franchisees Recruiting franchisees is probably the hardest and most expensive job for franchisors. Newspaper Advertising Some national newspapers have developed an active franchise market. There are three franchise magazines two of which are available through newsagents. Their support can be important.
Referrals Existing franchisees have friends, colleagues and customers.
If they are happy with their business they will encourage others. The BFA sells more than 3,000 information packs each year to prospective franchisees. Franchise Centres and Brokers Beware of any arrangement which places a financial incentive on a third party to recruit franchisees for you. You will be in danger of taking on the wrong people. Ensure that the selection process and the relationship is directly between you and each prospective franchisee.