One argument would be distribution. Visiting retail stores will always represent a richer experience than consuming a packaged item. It's a management system called linear business planning. Linear business planning is a tool that focuses on every aspect of an organization around a single operating principle. In contrast, when you scoop from a can of Maxwell House coffee you're consuming a part of the Kraft General Foods portfolio since its management focus is capturing market-share from competitors and contributing revenue to corporate bottom line.
Linear businesses are difficult to create, and more difficult to steward.
They require a true commitment on the part of management and a buy-in and flawless execution on the part of employees. In the end linear businesses are more profitable and command higher valuation because they're focused and efficient. They also become magnets for attracting and retaining top talent. Texas-based Southwest Airlines is an excellent case in point. A search of the Internet for the lowest domestic fares in the U.S. invariably will produce Southwest.