Implement a needs assessment. The dynamic nature of content requires ongoing planning. With a thorough needs assessment, companies can clearly define objectives, determine value of content, define scope of content development, evaluate processes and assess investments. While the Web is often the starting point for understanding content management requirements, companies also need to evaluate their approaches to process and technology re-engineering. It is important to approach content management in a way that fully supports content developers.
Many Web sites rely on text-based indexing and don ' t optimize the use of databases.
Appoint a Content Manager. Instead, companies need to assign a manager to address the full content lifecycle and work with corporate IT, business unit managers, content developers and outside agencies to coordinate the deployment and management of all enterprise content. Adopt best practices. Seek revenue opportunities. Content management lets content be used, reused, monitored and even metered by usage, providing the first tangible way to evolve the intellectual capital of personnel into a measurable corporate asset.