Vendors are predicting the shortage will only continue for the foreseeable future. We see, at least over the next six months, that the situation isn't going to change too dramatically. A lot of products we're going into, and markets we're enabling, are starting to really take off. We're addressing multiple megamarkets, including digital cameras, PDAs, cell phones, and music players. And, of course, increased demand and tight lead times have led to large price jumps.
Prices are all over the map, based on quantity.
We're a broad-based supplier, so where we have synergy with memory, or system products, it makes sense to leverage that. We have a strong base of customers for DRAMs and have a history of doing business with some people. Viking Components Inc., Rancho Santa Margarita, Calif., is counting on its long-term relationships to keep flash chips coming in from suppliers. Our relationship with these companies is beyond flash, and that's a real benefit when they take a look at the customers they want to support. Close relationships may allow purchasers to negotiate pricing.