There will be two books required for Principles of Public Relations. The Associated Press Stylebook and Libel Manual. Public relations is a dialogic or audience sensitive activity. Public relations operates within a framework of ethical advocacy. Public relations acknowledges that language is subjective, and is used to address those rhetorical exigencies unique to the interaction of agents and their publics.
Public relations is multi-channeled.
Public relations is informed by principles of Organizational, Mass, and Group Communication. Public relations' global perspective depends on sensitivity to intercultural and international communication. Public Relations is the use of communication to negotiate relationships among groups. Public Relations is the management of communication between an organization and its publics. Public Relations is a communication function of management through which organizations adapt to, alter, or maintain their environment for the purpose of achieving organizational goals.