The most important thing to keep in mind in working with the media is that they are interested in covering news. That means they need to be convinced that a story is newsworthy. Identify how your program is responding to a local problem. Describe, for example, local teacher shortages or shortages of teachers of color and how your program takes an innovative approach to solving the problem. Highlight the community support your program has garnered and ask that key community leaders provide statements of support.
Reporters are particularly interested in data and statistics.
Add your own information to complete the press release and send it to your local education reporter.