ST individual focused prevention approach individual prevention JG10.2.4 e . . . SN Targets risk and protective factors specific to the family context as well as interactions between the family and other contexts that may involve the child or have an impact on the child. HN Introduced 2000. SN Information and education directed at individuals to influence their knowledge, beliefs, and attitudes towards AOD and their AOD use behavior. The design and implementation of programs to influence the social acceptability of a social idea or cause by a group.
Marketing is the planned process of exercising influence on customer behavior.
In the case of commercial product marketing, the desired behavior is, of course, the purchase of the product being marketed. Social marketing is more complex, in that the product being promoted is more abstract, such as a change in behavior or belief to effect social change. Social marketing programs can be carried out through groups or organizations such as colleges. This approach provides awareness and knowledge of the nature and extent of AOD use, abuse, and addiction and their effects on individuals, families, and communities, as well as information to increase perceptions of risk. HN Introduced 2000.