I don't think any of us know where it's going to go or end up, but it is a great time to be a consumer of these services, I believe. And it's also only going to get better. The big fear was that price would win because, theoretically, all goods could be compared with a single click. You didn't have to get in your car and go down to the corner store to compare the prices. But that, from the point of view of an Internet portal, hasn't turned out to be the case.
People are very much interested in service.
People are groping for identity and trust. Kim Davis, general partner, IDG Ventures. The beauty of this consumer-driven commerce is it isn't just price. It's all about what trade-offs or what terms you want to complete a transaction with. In other words, if you want to make sure that the item you're buying costs X but has this level of service quality, was not made in a Third World sweatshop, had this kind of characteristic with it, you can put those in and you can start to sort for that.