In essence, the idea is little more than an extension of the Enterprise Zone concept of the 1980s, except instead of a number of Enterprise Zones there would be only one Digital City. In the same way that Enterprise Zones were successful in attracting inward investment, the Digital City would do the same for e-commerce. The Government has to be seen to be promoting standards and I would see the mechanism for this as being through a combination of self-regulation and law. The annual company returns would be a key mechanism where specific standards of trust, dealing with consumer complaints for example, should be addressed. Companies are not required to focus on this area at the moment.
New ones have to be introduced to provide a central focal point for all e-commerce issues.
From there, they could be directed to the appropriate department. It tends to be the banks etc. By Government moving faster in their thinking and implementation. It currently takes too long to find the right people and for them to move at Internet speed.