Reaching your objective does not mean you ignore the interviewer s questions. If you do not answer, it will look as if you are evading the question. If you sense the conversation going off in a different direction and you have not addressed your critical points, you must begin to respond differently. Then once you make the transition, give an example to demonstrate your point. Concise anecdotes, particularly those germane to the audience, can make your presentation more personable and convincing.
People like to hear examples to which they can relate.
But this must be done cautiously. In a three-minute interview on a national show you do not have time to relate a complete story. Practice making your transition and giving an example in about thirty seconds. That s a great question. You have acknowledged the question, complemented the interviewer and led the conversation back to where you want to be.