I have made special arrangements with a large local travel agency in Branson that will combine your requests for music shows and lodging into one convenient customized package. Having a local expert help you handle the arrangement details will help ensure that you have a pleasant trip. Lots of information and a straightforward form request for the packages should make your travel selections more convenient and informative. The Rack Rate is the travel industry's term for the official full published retail room rate. Somewhat similar to the retail store concept of a full list price.
Most seasoned travelers try to get a discount off the rack rate.
But just about the time you get use to paying less than the rack rate and you think you will never again pay the full rack rate, you reach a destination during peak season where you would be glad to pay the rack rate just to get a room in an otherwise sold out situation. Some hotels discount very little if anything from the rack rate, other hotels will offer significant discounts from the full rack rate, particularly on the slower days when occupancy rates are lower. There is no fixed rule of thumb. It just depends. Best if you check and compare rates.