BBC Newsround presenter Kate Sanderson today joined Transport Minister Lord Whitty to launch two brand new TV road safety adverts for children.
New lyrics focus on crossing the road safely.
The message will feature on primetime children's television slots. Next week, ahead of the clocks going back one hour, a brand new second advert will encourage children to 'Be Safe, Be Seen' when they are on the roads. Children are advised to wear fluorescent clothing by day, and reflective clothing at night. Children want to be independent but it is vital they take proper care when they walk to and from school, and at the weekend. Child road accidents are still too high, with most of these accidents happening close to the home and on residential roads.