Use Microsoft Access to create a simple order entry system and analyze data for database marketing and business geographic applications in marketing. Create an organizational Web site for informational and transactional purposes. Application exercises, Internet and WWW exercises, class discussion list, and lecture. Text, Internet and WWW resources, handouts, CD ROM databases. Two 100 point examinations covering text and Internet materials, one of which will constitute the course final examination.
Most daily exercises require submission of written material to the course discussion list.
These exercises are not formally graded, though their completion is recorded. This information will be used in determining grades in marginal situations, i.e. within one point of the boundaries cited below. Students may make up missed examinations only in extremely unusual circumstances and only with prior consultation with the instructor. Individual extra work to improve a grade will not be allowed. All students will take the final exam.