If you forgot to suggest that a corporate photo or logo should accompany the story, this is a good time to do so. Even if your story is postponed or cancelled, a little understanding on your part may equal a lot of future, favorable consideration on the reporter's part. Perhaps the media isn't interested in covering just your business, but would be interested in putting together a piece about all of the businesses in the community that offer services similar to yours. A little coverage for everyone is better than no coverage for anyone. As An Information Resource - Should a reporter decide not to write about you or your business, you should always offer yourself as a resource for information that may not relate to what you do.
Reporters rely on their network of community sources.
Become one, and you will be appreciated, in all likelihood, via eventual coverage. Involve Your Business In The Community - Businesses that volunteer on behalf of charitable organizations, sponsor little league teams, etc. Our thanks to Jason for his insight. Developing a marketing plan . Key in someone to manager the plan.