Swing voters also tend to follow the news less than partisan voters. It is these people who will choose the next president. GOP strategist and pollster Arnie Steinberg suggests there is no point asking swing voters which issue drives them to support Bush. For such voters, gut feelings about candidates rule. I won't say it is wholly unreasonable for people to consider personality when they cast their votes.
Folks have to ask themselves to whom they'd rather listen for four years.
This year's top options are the aggressively phony Gore and the cheerfully packaged Bush. You don't have to burn too many bulbs figuring out that one. Secondly, there seems to be a vote for Bush because he's proposing lots of things. He seems to be the man of the hour and has an agenda. That's the perception.