But stay away from the TV people. Don't talk to a real TV producer. Don't talk to a real TV writer. Don't talk to anyone that even thinks they are that. One of the best things that we found with our program, it is a little slicker than pure homemade, but one of the things that was appreciated by participants was that is wasn't too commercial looking.
People are suspicious of too commercial looking broadcasts.
Someday we need to do a study of what levels of production values interfere with or facilitate behavior change. Another thing that we did was very easy and very simple. We went to all the caterers in town and said look, if you'll cater low fat, low sodium meals, we'll provide table tents and we'll also advertise for you. The table tents are critical because it is not helpful just to help a few people have a healthier meal. You want them to know it is both healthy and tasty.