This encourages links from other sites and even media coverage, both of which are crucial ways to introduce new users to your site. Of course, the strategy of offering regular articles is not ideal for every company's site. However, it can work well for many sites. A powerful way to increase the effectiveness of your site's content is to update or expand it. However, the reality is that sustaining such frequency requires significant resources.
Most small companies find daily or even weekly content updates unsupportable.
Usually a site is better off focusing on content quality rather than frequency. The point is to do the best you can with the resources you have available. In order for your site to be effective in any sense, people must want to visit it repeatedly, even regularly. Keep this in mind when you're assessing your Web site resources and goals for the year. Spend your money, time, and energy where they will deliver the most benefit for your business.