Groups, which prosper by placing emphasis on their theological approach, are usually only reaching people who are already Christians. Meanwhile, those without Christianity are not savvy theologically. In looking at their needs we need to be careful to understand what they perceive their needs to be. This will require listening and not preaching to them what we perceive they should perceive their needs to be. It is very important to research our people groups and segments on their perceived psychological needs.
Research is a valuable tool in the hands of the wise communicator.
Think of communication as like gift giving. It involves two parties, one who gives, and one who receives. You don't know until you ask your target population or segment what are their real needs. We'll develop a really great program and national believers will want to jump right in to help with the details, this time. We always hope to get national believers to join us in our efforts.