The aim of this course is to look at evangelism from the point of view of those who are being evangelized. Then it is important to know how to express the gospel in words, images, and actions that will communicate that gospel accurately to such sub-cultures. A special emphasis in this course will be on reaching Baby Boomers and the X-Generation. Also, C. S. Lewis will be considered as an example of a culturally sensitive communicator.
Evangelism is a species of communication.
So, it is necessary to understand something about communication theory in order to engage in evangelism. This kind of audience sensitivity and applied communication theory is a vital skill in evangelism and useful in other forms of ministry. The class will meet daily for four hours September 3-13. Class time will be a mixture of lecture, discussion, media, case studies, and interactive dialogue. Kraft, Charles H. Communication Theory for Christian Witness .