Motivation and Compensation a. Salespeople have to stay motivated. Sales managers can help inspire sales staff. They supervise sales efforts. They should build on the salesperson's interest in achieving objectives. They have to design a reward system that reinforces success.
Many marketers offer noncash rewards.
With straight commission compensation , the salespeople are paid according to results such as sales or profits. With combination compensation, the marketer pays a salary plus commissions. E. Sales Force Evaluation 1. Salespeople need feedback about their performance. Sales force evaluation provides feedback and turns up performance problems.