Don't worry about being entertaining. In our three years of research into the sites that experienced business users find most valuable, no one has every identified a site as valuable because it was entertaining. What our business users tell us is that they want lots of relevant information. Give it to them and they'll keep coming back. The web has global reach, so your web site will enable you to go global easily.
People are still people online.
That means they still have different languages, cultures and business practices in different parts of the world. And, hey, here's another hot research finding. Not everyone speaks English. OK, I'm being a little facetious. But what you need to remember is that the language, culture and business practice issues don't evaporate just because anyone in the world with a web connection can view your site.