Your contents and information should be restricted to those that your community wants. You must pay constant attention to changing visitor demands and interests, or your site will die. When you upload your pages to the web, your job does not end there. On the contrary, it has just begun. You have to continue to update your contents regularly to keep them current and relevant to your visitors' need.
Good sites encourage interactivity People have a natural urge to share ideas and stories.
Make your visitors feel that they have a vital role to play in your website, and they will be encouraged to share their ideas and stories with you. If possible, you can provide interactive features such as chat rooms or bulletin boards that allow online exchanges of ideas and views. Studies have shown that good websites that last for years have operated on the bases of sharing free information, helping each other and keeping their contents current and relevant. The idea is to build a community with the intent of including other like-minded people and then let it grows on its own. You must create outgoing links that are complementary to what you have to offer.