Write thank you notes afterward. Arrange to do signings. Volunteer as a speaker for various groups. Advice from a Publisher Tell your editor you are interested in advertising and self-promotion. Talk directly to director of publicity and see what they can do for you.
Most bookmark mailings are a waste of money.
Write a letter first and ask how many bookmarks they can use and where. Xerox your flyer and give them to book stores as bag stuffers. Use cover overruns as marketing item. Get to know your local reps. Tell your publisher about your signings.