It's about belief. If you believe in your company, you'll trade today for future. And you gain much more in return. If things turn out to be good, you can either have better chips, or have some more shares in the AIM, or more happy customers who love their fast Macs. It's a test of a man's honesty.
Money is unbiased.
You can't fool money. You can't be a free rider or a leech in the microprocessor business.