Advertising on the Internet As a computing and Internet professional, I've seen the Internet grow tremendously over the last eight years. I'm sure the Commission is familiar with the Junk Fax Law codified in Title 47, Chapter 5, Subchapter II of the United States Code. The Congressional intent of this law is clear. Congress meant to eliminate the cost-shifting inherent in unsolicited commercial faxes. UCE also shifts the costs from the sender to the recipient.
Email works differently.
The Internet Service Provider and the recipient pay for the incoming email, both directly and indirectly. UBE is not a legitimate form of advertising. An argument might be made that one can remove oneself from an advertiser's mailing list. The history of the Internet shows that, while some senders of UBE will honor these requests, most will not. I urge the Commission to ban UBE entirely.