No report could have communicated what he learned by sitting in back of the mirror. His sales doubled. Find virgins Some marketers are replacing the consumers in their focus groups with so-called consumer experts. Some people make a fair second income by attending focus groups and they're rapidly turning into a subclass of marketing experts. But after attending several groups, consumers lose their objectivity.
Experienced respondents are easy to spot.
They're the ones commenting on marketing and advertising theory. Don't entertain Many marketers are afraid they will bore a focus group. But bored groups are part of the game. And so are sour groups. One insight about one product makes it all worthwhile.