I won't stand here today and tell you in advance what exactly these principles should be. It's not my job to tell you what to do. You know what needs to be done for your customers. You know what to do to survive in this market. Nor will I stand up here and say I will bless whatever industry comes up with.
Industry has to take a leap of faith.
Industry and consumer groups together have to set the floor on consumer protection. You have to get your colleagues to come on board. You have to expand the base of companies that participate just as you are doing on privacy. Later today, I understand BBBOnLine will announce its plans to develop a code of online business practices. Thank you for stepping up to the plate.