You can then list your web site with Yahoo, Open Directory, and other large directories and start getting targeted traffic. When you join programs like OnResponse and LinkShare you can easily search for affiliate programs that match the content of your site. Another idea is to build some type of useful list or directory that people will want to refer to. For example, I've built up a listing of free classifieds . This is my most visited page on the site.
People return day after day just to reference the list.
That page is my bread and butter. I use it to get people to visit other areas of my site. Gradually people began putting up complimentary links to my site on theirs just because of this list. You can do the same. It doesn't have to be of classifieds, but it can be of search engines, ezines, directories, affiliate programs, or whatever interests you.