I would advise every agent to embrace the Internet fully and immediately since about 20 percent of homebuyers now look for homes on the Internet. Yet, only a tiny percentage of agents have Web sites. And the more information agents have on their sites, the better. Forty percent of buyers are first-time buyers, and many of them are younger people. So they've got to have, for instance, a lot of school information.
Listings are at such a premium now.
But if the 'Net's the only place where your listings are, you're missing out on some opportunities. If your goal as an agent is to be effective, it's important to do everything necessary to dominate in the areas in which you do business. You've got 11 Web sites, all pointing to your giant 45-page site. Explain the rationale behind that. Most of the buyers I've gotten have gone to a particular city or county when they do an online search.