Golf marketing is about developing a plan to stay ahead of the competition. Finally, golf marketing is about exceeding your financial goals. A well developed and implemented plan will always build business and therefore, increase revenues. Too often marketing is viewed as an expense. Owners and managers who believe this to be will never achieve their financial goals.
Marketing is an investment.
Whether you have a poor year or a great year does not mean you automatically pull dollars from the marketing budget. It is imperative you stay in front of your competitors because they will be there to steal golfers the minute you lighten up. View marketing as an investment that will bring you a return. Then and only then will your club see the success you envisioned. All rights reserved.