It's just serious faces listening to Bradley explain his views on campaign finance or Medicare or HMOs. He's very straightforward about his beliefs. The main objective of our ad team in many ways is to just get out of the way. Both candidates are using their money quite differently. Gore's ads feature shots of senior citizens, children and workers, one image fading into the next.
Music plays in the background.
Flags wave behind the candidate. Words hammering home his message float across the screen. The theme is Gore's experience to handle tough problems, but they touch on Social Security, the economy, the environment and health care. That's because Gore is looking to shore up various Democratic constituencies, said Philip Friedman, a New York-based Democratic consultant who is not affiliated with either campaign. Government experience and experience delivering for key constituencies is all they have to sell.