Here are some ideas for brainstorming programs. Start by using the alphabet. After you get A-Z finished, go back and decide which ones are workable, and which ones you should drop. Use popular movies and popular songs.
People identify with what's current.
So go through the movie list and see if there's anything that applies. Use interactive CD-Rom education. Then have your program board show the popular Winter of '98 movie, You've Got Mail. Give away coffee shop coupons and dinner for two.