It covers the demographics and psychographics of the Internet marketplace, key differences between traditional and online marketing, how to write an Internet marketing plan, and the risks of Internet marketing and how to avoid them. It also discusses the technologies of Internet marketing from a managerial and user point of view, without a heavy technical emphasis. This workshop shows how to integrate online marketing with your current marketing programs. It provides the practical tools, confidence, and knowledge you need to plan and execute a successful online marketing campaign.
Enrollment is limited and advance enrollment is required.
Over the past 16 years he has worked with IBM, American Express, Reader's Digest, America Online, and more than 100 hardware and software companies. He is the author of several bestselling books, including Online Marketing Handbook, Risky Business, and How to Publicize High Tech Products and Services.