Our book shows people how to focus on those environmental choices that make the biggest difference. Because cars cause so much harm, even modest changes matter. Food is second only to transportation as a source of consumer-related environmental problems. Red meat causes especially high amounts of environmental damage for the nutrition it delivers.
People can also help the environment by buying organic foods.
Consumers should either avoid using these items or take precautions. On the other hand, UCS suggests that people stop worrying about choices, like cloth versus disposable diapers, that involve alternatives whose differences are insignificant. No one should feel guilty about modest use of such things as spray cans, paper napkins, and polystyrene cups. The game moves players through an animated board as they face consumer choices that affect the environment. In addition, UCS is teaming up with Stonyfield Farm Yogurt on a campaign to reinvigorate consumer action to protect the Earth.