Research shows that one quarter of South Africans over the age of 16 self-treat medical ailments more frequently than in previous years. Such ailments include colds, coughs, flu and fevers, headaches and muscle pains. This prompted MIMS to launch a guide to over-thecounter products several years ago. The research reveals not only a greater tendency among black people to treat ailments themselves instead of consulting medical professionals, but also that they self-medicate a greater range of ailments. Younger people tend to treat themselves for headaches, menstrual pain, nausea, tonsil infections and constipation.
Older folk tend to treat themselves for backache and minor cuts and wounds.
We have already published three successful supplements in a joint venture with FairLady - the FairLady Directory of Self Medication, the FairLady Guide to Natural Therapies, and the FairLady Remedy Rack. So popular have these supplements proved to be that MIMS has also produced supplements in conjunction with Longevity and Elle to reach as wide a public as possible.