We salute these winners for the imagination to create such indelible images, unforgettable words and extraordinary pictures. As you look through these pages, you ll see some brilliant and powerful advertisements. The Newspaper Association of America is proud to share this remarkable work with the creative community, advertisers and members alike. This question has been answered many times by better people than me, but here's my answer. This is a mission and labor of love for people who treasure the written word, the craft of writing and the smell and feel of newsprint.
Nothing can take the place of newsprint.
Radio didn't do it, television didn't do it and the Internet won't do it either. There is still no substitute for a story in a newspaper or for an ad in a newspaper. Think about it. Every day, every week, you can pick up a newspaper and it is entirely different from the day before. Every page, every word, every photograph is new and full of information, opinion, emotion, conjecture, forecast and advertising.