We spent a great deal of time on the phone speaking about how people were using audio tapes to rapidly build their businesses. I was intrigued. In fact, that conversation set me off on a quest to uncover the whole story of using audio tapes the build a business. I know this because I too have received hundreds of these tapes over the past few years. The audio production was well-done and the media, a plain old audio tape, presented the message simply and powerfully each and every time.
People do listen to audio tapes.
Here are some things that will make your audio program a smash hit. First, I like to begin my programs with testimonials from satisfied customers. These are easy to get. All you have to do is call your customers, get their permission to record them and let them know that you will be using what they say in your new audio tape. They will be more than happy to be part of your production - it makes them feel special.