Platinum is hypoallergenic and resists tarnish. Platinum is rare. To produce a single ounce of platinum, a total of 10 tons of ore must be mined. In comparison, only three tons of ore are required to produce one ounce of gold. Rarity lends platinum its cachet.
Platinum is lustrous.
Platinum's rich, white luster perfectly complements diamonds and other precious gems. Its neutral color enhances a stone's brilliance and depth. Platinum is fashionable. Platinum jewelry appeals to many people today because of its subtle beauty and elegant understatement. Many platinum jewelry designs are accented with 18 karat gold, creating a sophisticated, versatile and fashionable look.