So that we wanted to pick, Dante and Shakespeare, but we also wanted to reflect, all of the population that rides the subways we wanted to put poems from the Spanish, poems from the Russian, poems to reflect every sort of interest, background, and mental state. Poetry in Motion's posters are designed to catch the eye of the distracted traveler, with type large enough to read without your glasses, and a colorful border reproducing motifs from the city's subway tiles. Now we all know that we can be pretty harassed, in a crowded subway. So part of the addressing of the mental state is that we actually chose some poems to be meditative, some poems to provoke thought, so that people can go inside themselves and have, if it's possible, a centered moment, in a subway ride. So when we picked David Ignatow's The Bagel , we know that the bagel eater is also a subway rider.
Peacock enjoys witnessing the moments when people and poems meet.
One day I was in a subway car, and two girls got in the subway car. It was clearly during school hours, and they were clearly not in school. Another popular subway campaign uses simple means to effect its ends. The New York City Department of Health's celebrated serial drama Decision targets Hispanics, especially women, at risk for HIV infection. Ann Sternberg is a member of the Health Department's media and marketing group.