The Guide Dogs site has an innovate feature that allows users to move easily between a highly attractive visual interface and a text-only version. At the same time Synergy has used intelligent labelling of pictures and navigation, so the site provides a good read for people who prefer to listen only. Synergy's was tasked with creating a site that would appeal to a wide range of audiences from partially sighted users looking to services, to vets, eye professionals, children and the general public. As well as providing information and education, it had to provide fundraising opportunities too.
People can find activities locally through a nationwide database of local branches.