A fourth challenge is placing prevention prominently on the public policy map.
Policy is made as much in sound bites as in sound logic in our day and age.
Short, memorable, and clear that accountability and responsibility will not be sacrificed as we try to correct more deeply rooted problems. Creating that smart sound bite is a first step. Second, involve unusual spokespersons. Mayors, police chiefs, crime victims, and business leaders are among the many who can speak from experience and deliver the prevention message with impact. I have dropped the age of majority, but we cannot jail our way out of this.