Professor Ed Robb from UMC tabulated the survey responses. The survey revealed that there are lawyers available to do the work and work to be done. However, the survey suggested that income level was not the determining factor in whether someone consulted a lawyer. Lawyers were not perceived as problem solvers nor as very affordable. The plan of action will be to use institutional advertising to send the message that lawyers are problem solvers and are affordable.
Institutional advertising can work if properly used.
This would be a continuing program. C. President's Report. Mr. Wright reported that the Executive Committee had met on Thursday and reviewed the Long Range Plan. Mr. Birkes will mail a copy of the Plan to all Board Members. The California State Bar.