Promax will allow you to manage the budget allocation across regions and channels, or across national accounts and channels. Thereafter the strategic allocations can be apportioned to customers. If you run a bottom up system, start with a best guess budget, and Promax has the tools to change apportionments. If you run bottom up until it meets the required top down figure, Promax will handle that too. Those last minute top level budget changes can be propagated to the bottom without drama.
Rebates get more complex by the day.
Promax will model these, predict the costs and produce a total cost of business including forecasted and actual rebates. Forecasting and Monthly Review. Promax will generate forecasts by product taking into account the promotional volumes that have been planned, as well as the non-promoted sales. Thus Promax creates ex-factory based forecasts, for either financial periods or weeks. The account manager can review the balance of the financial year, looking at the promotions planned, last years sales and sales year to date.