They study reports and examples of related and competing products, survey consumer preferences and based on these create designs for their products. These designs are discussed with the manager, engineer and marketing experts, before going into production. The modern designer is expected to be familiar with aesthetics, engineering, ergonomics, fabrication, materials, marketing and sales in order to design a product. In the practical world, success depends on team skills. Refined products are made by companies that recognize aesthetics, sensibilities and the creativity of the individual.
Product designers work on any area that is associated with a product.
Some designers work on products for everyday home and office use, such as cars, cameras, computers, tools, furniture, light fixtures and television sets. Appliances, housewares and tools - The form in this area is required to communicate function and should be simple to use. The growing capabilities of the consumer appliances makes it necessary for the shape of the object, the visibility of its graphics and placement of controls, all to contribute to the simplicity of operations and make the use self-evident. In the urban areas, with space being limited, products which have the ability to file, fold, stack and perform any other space saving contortions marks design excellence. One important point is the aesthetic value.