Transaction integrity . When you shop at a mall, you know what is in the shopping cart when you check out at the register. Online, even if with the best disclosures of business practices, the consumer has less control over a completed transaction. There are four aspects of these controls of transaction integrity. Information Protection .
Online privacy matters.
These policies describe controls that protect private customer information from inappropriate uses. Most commonly this involves technology called cookies. Some Web sites have addressed this already with written policies. In a similar initiative, The Direct Marketing Association has been very active in helping companies draft privacy policies. For commerce we overwhelmingly want protections and anonymity beyond a specific transaction.