Sprinkled throughout are real-life placement lessons that, if adapted successfully, could help your product land in the spotlight, too. The decision to feature Reese's Pieces in ET catapulted the product-placement craft into the Hollywood mainstream.
Placement can enhance brand value at strategic times.
But unlike most placements, which try to paint a product in the most positive light, Junior Mints willingly became comic fodder. It was another sign that the practice had arrived. Because they adorn the on-screen faces of the stars, sunglasses have come to occupy a prime role in product placement. But critics flailed at Tomorrow because it seemed to be one long-running commercial. The world's top-secret agent has lent his name to more gadgets than Tiger Woods.