We are now competing on a level playing field with Internet companies that have to show a profit. Our pricing and cost structure has been designed from the beginning to make money. Kimble also believes his company's use of the Web has made all the difference. We're a source of information, and that's where the Internet's strength is. That's not to say that Kimble and his franchisees haven't been directly affected by the recent dotcom troubles the effect is clear when they're trying to sell potential customers on the virtues of their company.
People spend more time on the Internet than they do with newspapers and magazines.
That s an incredible statistic. Kimble says his existing franchisees remain confident in the concept. And with the Internet you can change things quickly and experiment keep things that work, change those that don't. One thing that seems to be working for both companies is franchising. I would not buy or start a dotcom company that actually tries to sell merchandise on the Net.