Look at the number of bills being introduced in Congress and in state legislatures. Unfortunately, business is not keeping up with the demand for real privacy protection. If this were a consumer trend, business would be moving quickly to make new products to capture the market. Because it is a public policy trend, it is getting much less attention. That is short-sighted.
Every poll shows privacy as one of the top reasons people are reluctant to shop online.
This is every bit as much about expanding e-business as it is about the right public policy. So, businesses must do more. That means more companies must put privacy protections in place and those protections must provide real notice and choice for consumers. We have a good model to protect on-line privacy. The challenge is to get more companies to join.