The name should give people some idea of the nature of your business and should also project the image you want to have.
Names can be simple, sophisticated, or even silly.
Try to pick one that will grow with your business and not limit you in the future. Along with a name, many businesses also develop a logo which provides a graphic symbol of the business. As with the name, your logo should be carefully developed to project the image you want for your business. Once you come up with a name, make sure it is not already in use. You can look up current business names in the local telephone book, local government offices, trade directories, the Federal Trademark Register, listings of corporate business names from the Secretary of State, or you can hire someone to do a search.