A groundswell of public opinion has signaled the critical need for a bold, new era in the administration and leadership of our nation's schools. In recent studies, the American people cite education as the nation's number one priority. They believe that schools play a pivotal role in shaping our children's development. And they have indicated that principals, working closely with teachers, parents, and community members, have an obligation to respond swiftly and effectively to ensure that schools prepare our youngest, most impressionable, and most vulnerable citizens to realize their potential.
Research is at the core of all campaign materials development.
The focus groups were used to gauge the public's perceptions about education in general, how they view their own local schools, and what would motivate them to become more actively involved in supporting the schools' efforts. In addition, child-development findings and scientific evaluation, provided by contributing partners Educational Research Service and the Developmental Studies Center, have been included in the development of the materials. Two initial projects have been developed to launch the initiative. The first focuses on establishing a community leadership team made up of teachers, staff, parents, and community, civic, religious, and business leaders to generate support and recognition for elementary and middle schools. The second, an exciting program called Our Heroes Hall of Fame, has been designed to rekindle America's community spirit by recognizing individuals who are positive role models for youth, are responsible for a meaningful legacy within their community, and whose success can be linked to their K-8 experience.