These are clearly reflected in show jumping, which is why the company has signed a three-year sponsorship contract with six of the world's best riders. The newly formed Ericsson team comprises young, promising riders alongside established world-class riders. Maria Gretzer of Sweden joins world and Olympic champion Franke Sloothaak, who is also a world-renowned trainer, on the team. The first competition in which the team participated took place in Paris, at the Palais Omnisports, from March 3-5. The show-jumping riders will compete in 25 team competitions and another 15 to 25 individual competitions, in both cases with the Ericsson name displayed on the their saddle pads, horse blankets, horse vans and trailers.
Riding is extremely popular in many countries.
The Ericsson brand gains a lot from a long-term approach to sponsorship. The Ericsson name will be seen for three years. In addition, equestrian sports reflect our corporate values, such as professionalism and perseverance. The aim of sponsorship is to strengthen the Ericsson brand and create customer loyalty through various events in conjunction with the competitions. The Ericsson riders will compete on three continents in such cities as Las Vegas, Sydney, Paris, Rome, Aachen, Montreal and Amsterdam.