A Lexington couple is starting a business based on a simple notion.
People hate shopping for groceries.
Keri Reece said. The Reeces, both 30, never used the online grocery themselves. There will be a surcharge of about 15 percent on groceries at Kroger and Wal-Mart, said Keri Reece. The Reeces have negotiated discounts at Movie Warehouse, Carmen's Dry Cleaning and Alterations and Critchfield Meats. Customers will pay regular retail from those vendors and the Reeces will collect the difference.