Choose sites that would have similar interests and therefore similar visitors. Newsgroups and List Groups Post to newsgroups or e-mailing lists that have topics related to your business. Take time to become familiar with the group, then offer advice or information and include your URL in your signature line. Banner Exchanges Reciprocal arrangements could be made with other web sites where if they display your banner advertisement, you could display theirs. Traditional Marketing Methods You could run advertisements in newspapers, magazines, yellow pages etc.
Press releases and interviews can also be very effective and are free.
This information highlights different ways you can promote your site. You now need to apply those ideas that are appropriate and think about other avenues open to you.