Masses are sought to be manipulated by political interests. This manipulation is made easy by the might of mass media. Such medium did not exist in the old times. The images about some religion or culture built by media may not be true but can play absolute havoc by spreading strong prejudices against particular group. The role of media has become extremely crucial in modern times.
Electronic media is even more so.
It should also be pointed out that entire media is not responsible for sensationalising the conflict. A section of print and electronic media does play a very positive role in this regard. We have to do everything possible to promote this dialogical spirit among the conflicting groups. As the spread of misinformation through whatever means is largely responsible for misunderstanding dissemination of correct information is highly necessary to contain the conflict. This can most effectively be done through dialoguing.