These new people sometimes go through a nominal orientation program. But most of the time there is no such activity. All of the newcomers to editorial boards learn the hard way. In time they learn what to do and what not to do. Also, they become more proficient in advising authors.
International marketing is no exception.
As a veteran review board member for numerous journals, I would like to share some of my experiences and a few of my key ideas on the review process. Following is a simple seven point program that I believe is a good substitute for the orientation program that new editorial board members often do not receive. Take the reviewing process seriously. Remember that the article you are reviewing has taken anywhere from six months to two years to write. It has something to say, so make sure that you understand the whole message.