In fact, PlanetFeedback analyzed more than 15,000 consumer letters sent to fast food restaurants and franchises from September 2000 to February 2001. We're starting to see an increase of consumers questioning major chains about their sources of beef and quality-control measures for monitoring food safety. But the nervousness extends to a higher degree of caution in general and a more pessimistic attitude about the quality, cleanliness and service at fast food restaurants. McDonald's and Steak 'n Shake.
Employees can make or break a fast food experience.
Busy consumers want more menu choices, including more vegetarian options, more nutritious foods and healthier alternatives - but in the same amount of time. Teens and families with children are fast food's most frequent customers. However, teens remain loyal customers, no matter what their experiences, while families with children are more likely to switch to other companies if they don't like what they encounter. According to PlanetFeedback users, the lowest-rated fast food restaurants are Hardee's, Dunkin' Donuts, Arby's, Taco Bell and Pizza Hut, Wendy's and McDonald's. However, PlanetFeedback users had praise for some fast food restaurants.