Complete story . C omplete story. In most instances it is not price, even though the price spread between organic and conventional products has narrowed, organic products are still more expensive in most markets than conventional products. As the fastest growing category in the food industry today, and public concern about health and wellness expected to continue, no retailer can safely ignore this increasingly important facet of the industry. The smallest group of organic food buyers are families, and they represent the greatest growth potential.
Organic consumer see their own wellness as intrinsically connected to the wellness of the earth.
Organic products let me better control what I am eating, and what is impacting my health. Pesticide residue on food and water pollution through pesticide seepage and runoff remain the most important environmental considerations. At the same time, manufacturers of organic products are offering the same time convenience and quality packaging as conventional products. Add product variety and taste to the equation and the appeal of Organic products is clear. When employees understand organics fully, it will make a world of difference in merchandising products, assisting customers, and increasing sales.