The text is just squiggles on a page until a reader fashions the meaning. I don't wish to argue with that. I think it may be an extreme view, but I'm not planning to take that up here. Assume for the sake of discussion that it is true. The point I wish to take up is that sometimes the relationship between text and meaning, so defined, is then said to exist between data and interpretation.
Interpretation is to data as meaning is to text.
In other words, data are equivalent to squiggles upon a page and with no inherent meaning. We devise the interpretation. And one person's interpretation is therefore as good as another's. People and objects and activities. The people have bodies and opinions and feelings.