Here are three ways to think about value-added services you can offer on your site. Offer Free Services to Add Convenience Many sites offer free services that make the shopping experience more convenient for their customers. Some of these services can be costly, such as free shipping. Others require investments in technology. Still others are low-cost and easy to do, but they can add significantly to the shopping experience.
Many sites now offer to ship products for free.
They choose to provide this costly service to build repeat visits. Gift registries and reminder services. These tools help site visitors compare product features and prices. They require the addition of technology to your site. Some sites will wrap purchases in gift paper.