Ethical implications will be discussed. The course traces the history of theories and models developed to describe, explain and predict what people do when they communicate. The course follows the development of communication from the classical era to the present. Intensive study of the management process and current theories as applied to mass media organization. This course examines the interaction and relationships of professional public relations activity in the media, the social structure and economy through selected readings in theories of social communication and psychology.
Emphasis is placed on the management of the public relations function.
Emphasis on understanding the corporate cultures of Europe, Japan and developing countries. Thesis proposal and final document must be approved by thesis committee. EC521 or equivalent . Study of various phases of marketing upon which sound marketing programs are based. Product planning, distribution policies, promotional policies, and pricing.