Of course, sponsors are always looking to back a winner. Actually, Holmberg explained that Duffy's is not a sponsor in the sense of handing over a lump sum of money, but an advertiser. So far I think it's working out well for both of us. Tim Duffy agrees. Supporting racing gives us a presence.
Revenues also come in via tourists in the form of racing sailors and often their families.
Taxis, car rental, hotels, bars and restaurants, and shops on the east end of St. Thomas feel the patronage. And the Rolex Committee accomplishes this feat without government subsidy. The V.I. government is however, very supportive of the regatta. Acting Tourism Commissioner Wylie Whisonant watched the race from aboard the Lady Lindsey on the first day. Gov. Roy L. Schneider and visiting Danish Foreign Minister Niels Helveg Petersen observed the second day, while the governor has annually participated in presenting prizes at the Awards Banquet, this year held at the Marriott's Frenchman's Reef Beach Resort.