These partners include . The association aims to create a True World Market for TV Programmes, a level playing field. Reciprocity, therefore, is a key concern. European industry will gain the most from an enhanced image of Europe in the world. The association expects large and medium sized companies to sponsor certain activities including the establishment of advertising barter deals.
Reciprocity is central to the association s strategy.
By assisting with the development of foreign media companies we build good relations and good clients.