Internet World this year was the first time everyone really got it. So we kept debating whether the tagline should talk about the product or the benefits of the product. People just weren't getting what it was. So we thought we'd tell people what it's going to do. But now that the education has happened, we can go back to what it is.
People use it for different reasons.
It's a private office on the Web. Some people use it as a remote-access point. Some people use it as a network. Some use it as a telecommuting device. Some people use it as a backup.