The publisher reserves the right to revise the schedule of advertising rates at any time by giving a thirty day written notice to the advertiser. An advertiser may terminate the contract by a written notice within the thirty day period if the advertiser elects not to accept the rate revision. If an advertiser does not provide such written notice, it shall be deemed as an election to accept such revised rates. All unfulfilled contracts will be adjusted to the rate earned after the term of the contract expires. In the event that an advertiser has used more or less ROP space than stated in the contract, the Daily Herald will adjust and issue a rebate or short rate based on the amount of space actually used, and the appropriate level that was fulfilled.
Rebates are limited to one rate card level.
Space contracted for is to be used exclusively by the contract advertiser. No contract may be assigned or transferred by any advertiser. Advertising contracts will be automatically renewed one year from the signature date unless either party provides written notification to the other 30 days prior to the anniversary date. If an advertiser utilizes an agency, the advertiser and the agency shall be jointly and severally liable for the payment and for the compliance with all terms and conditions under this rate schedule. AAAA's terms not accepted.