We also wanted one-button access to the Internet, flexible mail list management and extensive report generation capabilities. In addition, each contact is a member of many different lists used by various clients, and these lists are kept dynamically for easy editing. The database has extensive reporting functionality so that account teams can generate various client and team reports. Email messages can also be sent to a selected list. Lastly, the database takes advantage of FileMaker Pro 4.0's Internet capability to directly access the World Wide Web for additional information available on individual editors or on specific organizations.
Examples are editorial calendar information and driving instructions to specific office sites.
In use at Wilson McHenry Company since only mid-January of 1988, Concerto is already delivering productivity benefits. Previously we had to draw together material from various files on our server. Now most of the information we need for the briefing is stored directly in the database, or is accessible easily from the Internet from within the Filemaker Pro 4.0 database. Wilson McHenry Company plans to expand its reliance on Concerto as the agency grows and the high technology influencer community broadens. With Concerto and FileMaker Pro 4.0, we have a great tool that will continue to help differentiate us from competitors and achieve outstanding results for our clients.