The city-guide business is really just a fancy repurposing of the entertainment pages. Good examples in one of Sidewalk's targeted cities, San Francisco, include the San Francisco Chronicle 's The Gate , and the weekly San Francisco Bay Guardian site. And online patrons of the weekly Boston Phoenix aren't running a Boston Phoenix operating system. Imagine Gutenberg with as many advantages back in the 15th century as Microsoft has in this one. He'd have had to own not only the printing press, but 90 percent of the ink and tree pulp in the world.
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