LO11.10A Strategy involves major resource allocations to obtain long-term goals. Tactics refers to the approach to action in daily affairs. Tactics is about winning battles, and strategy is about winning wars. Differentiate the marketing approach from the planning approach. LO11.11A Marketing is the discipline that is involved with identifying and satisfying human desires.
Planning focuses more on the perceived needs of the population.
LO11.12 Define market segment . A market segment is a group of people who are distinguished by one or more characteristics believed to affect their purchasing behavior. Define SWOT analysis.