All of this frenzied connecting, though chaotic beyond the pale, actually encourages a framework for a greater equity of needs resources among citizens. Communication feeds on inclusion. Additional data makes the system smarter. As the capacity for advertising fractures and hemorrhages market share, as the public has so many choices of where to turn their attention, consumer attentiveness becomes a greater prize than ever before. All of a sudden, massive advertising budgets are being replaced with free products.
Generosity becomes another name for clever marketing.
Smaller profit margins change the focus to the secondary elements of the enterprise, as movie theatres have long demonstrated by turning to the concession stand for their real income. This is, after all, analogous to how the Internet works. Internet providers give people most of what they need free of charge, but require payment for the things people want. An oversimplification maybe, but it's not that far off the mark. Manufacturers give away hardware in order to sell software.