Still, these are low numbers, and they fail to explain the magnitude of Bush's advantage. The GOP was dumbstruck. Republicans seemed to be saying to the public. You know the kind of values we mean. In 1996, Republicans assumed the country saw the two words as synonyms.
Morality is a set of widely shared values that revolve specifically around ethics.
Earlier this year, Columbia University's Michael J. Weiss published The Clustered World, using data from the market-research firm Claritas to show just how many subcultures the United States has broken into. In the way they vote, shop, believe, and behave, what's shocking is the consistency and predictability within these subcultures, and the remarkable irreconcilability between them. Here are three that suggest the spectrum Weiss covers. They focus politically on abortion rights and human rights abroad and vote overwhelmingly for Clinton. Twice as likely to own power boats and a fifth as likely to watch boxing as other Americans, they're obsessed with capital punishment and vote moderate Republican.