The store posts its customer service phone number and email prominently, so you know how to get in touch with them. The ordering system is easy to find and use. Shipping choices are visible early on, on the product description or in the shopping cart before you order. Orders are immediately confirmed with a detailed page or email, or both. You can opt out of receiving email announcing their sales.
Return policies are clear and reasonable.
The layout looks good. Navigation is easy. Of course, not every site in our book manages to do all these things well, but to qualify for our book, a site has to be outstanding in many of these areas. We hope we can help you find great products online, explore some fascinating sites, discover amazing bargains, and get what you want, fast.