Offering too many options can be the kiss of death. Interesting, men are much more responsive to sexual cues. In one study, men and women listened to audio tape conversations about non-sexual topics. In one, a women discussed if she should be an anthropologist. Men read sexual cues into the conversation, while women didn't.
Men seem to be much more sensitive to sexual signals.
This fact has not been lost on advertisers. We all know how sex sells. It's important to appreciate these perceptual differences between men and women. In the transgender community, we've spent a lot of time studying the physical differences between men and women. Anyone who truly wants to understand what it means to be the other gender, must recognize these less tangible but important differences.