The hotel has the new cheaper way to communicate with customers One to one communication with the customers is achived. Customers are in full control as they can now better ascertain their needs by previewing the rooms, facilities, rates and other attractions on-line from their comforts of their home . W ith regular feedback e-mail facility available, they can send their views and help the hotel to further improving its services. A first step into the new world of Internet Commerce. Multimedia advertisement makes it more attractive and can be changed anytime.
Hotel management can now collect customer information to create a profile of customer database.
Optimum use of resources at management level. Inventory can be effectively controlled and wastage of perishable reduced to minimum possible. Bossa Nova can try to reach customers internationally. Reservations can be better streamlined by eliminating last minute adjustments and execution of orders is more efficient. But they can be sustained only for a short time as once the information becomes public, competitors imitate and innovation becomes a normal practice.