Starting Out Sales Mgt. First, analyze your business on paper to create a central message that will be at the heart of your advertising and branding efforts. For more on SWOT analysis, see Analyze This . This can help you get to the core of your business to the basic commitment you'll bring to your market. Create a SWOT analysis to understand your position among your competitors.
SWOT stands for strengths, weaknesses, opportunities and threats.
This organizational tool can help you determine your company's internal and external advantages and disadvantages, which will shape the message you project in your advertising. Under this heading, list the products or services that distinguish you from your competitors, along with the ways you'll preserve and improve on those strengths to keep you one step ahead of your competitors in these areas. Weaknesses, and what I will do to fortify them. List the strengths that your competitors have over you, and determine whether those areas need to be strengthened in your own company or they're areas that don't fit into your unique selling position. Opportunities, and how I will take advantage of them.