ICBC estimates that soft tissue neck and back injuries account for more than 70 per cent of all bodily injury claims. Surveys also show that only 35 per cent of Canadian motorists properly adjust their head restraints. The Physiotherapy Association of British Columbia, Burger King Restaurants of Canada and the Insurance Corporation of BC are concerned about these findings and that's why they are working closely together on a Head Restraint Safety Campaign to be launched later this month. The Head Restraint Safety Campaign will include the distribution of promotional safety information at participating Burger King restaurants, physiotherapy clinics and ICBC Claim Centres throughout the Lower Mainland. Furthermore, a three-day safety blitz will be taking place at high traffic locations.
Physiotherapists know how soft tissue neck and back injuries affect every aspect of peoples' lives.
ICBC is a world leader in head restraint research. A head restraint measuring device developed by ICBC has helped set the world standard for automobile head restraints. The ICBC device is used by auto manufacturers around the world to help design safer head restraints. Every year, ICBC rates the head restraints of approximately 150 new vehicles on the market and the results are published in ICBC's annual Buying a Better Auto Guide brochure. ICBC and the RCMP are both reporting significant decreases in their June auto crime statistics for the City of Surrey.