The Journal of Macromarketing Marketing Ethics Section Marketing ethics is the study of right and wrong with respect to marketing policies, practices, and systems.
Marketing ethics comprises principles and standards that guide appropriate conduct in organizations.
From its origins in the early 1970s Macromarketing Seminars, the Journal of Macromarketing has welcomed papers which consider thoughtfully the impact of marketing activities and their organization on the disadvantaged, particularly in the less economically developed parts of the world. Before the emergence of the business ethics discipline, the journal was a primary source of theory and empirical work in this field. The establishment of a special section devoted to this topic represents an effort both to reclaim this position within the marketing discipline and to provide an outlet for first rank scholarship in an important area of applied ethics which, in recent years, has become scattered among journals with a primary focus on other aspects of business, marketing, or ethics. In considering this initiative, the relationship among marketing ethics and other JMM sections should be noted. The ethical dimensions of economic and market development were identified previously in terms of the impact on the poor, a well-known measure of economic justice.