Radio adverts were played on rotation on Citybeat. Using the award from Arts and Business, two billboard sites were booked and proved to be so effective that a third soon followed. 30,000 'At a Glance' guides were produced and distributed as inserts in the Community Telegraph. A strong 'live' mailing list was built by collating the mailing lists of organisations such as Northern Visions, The Creative Writers Network and Catalyst Arts. All ticket purchasers and telephone callers for programmes had their addresses logged for future mailouts.
Much credit is due to the work of Tonic , responsible for the design of all promotional material.
The design work was highly attractive, easy to navigate and captured perfectly the ethos and values of the Festival. This campaign garnered much positive comment and helped create what many referred to as 'a great buzz' about the Festival. Ultimately the Festival almost began to market itself due to the aforementioned 'buzz' and very strong word of mouth. The Cathedral Quarter Arts Festival is now an independent body with a proven track record and should be well placed to attract significant outside funding. Clearly, artistically, socially and economically, the case for a Cathedral Quarter Arts Festival has been strongly made and what remains would seem to be questions of scale, levels of funding and various other practical issues.