The Research Transfer Department has established the following key principles of evidence-based research transfer. Key messages must be compelling, relate to a decision or set of decisions, and be backed by rigorous research. The approach to delivering the message must be appropriate to the audience .
Interactive engagement is most effective, regardless of audience .
Performance measures must be audience-specific and appropriate to our objectives. A thematic message is one key element in the research transfer process. A thematic message is an idea that must be compelling and relate to a decision or set of decisions made by a specific audience. Once a thematic message is developed a roll-out plan is initiated to support the thematic message. A roll-out plan always involves some form of interactive engagement between researchers and the audience for the message.