Chapter four of our course focuses on what investments will increase your sales or decrease your expenses versus which will only increase your expenses. Emotional selection of location. In chapter three, twenty-seven factors are listed to help you make a scientific rational decision on where to locate your business. The number one factor that most people use is proximity to their own home. That factor is not even on our list of 27.
People allow their emotions to make decisions rather than relevant important factors.
Think before you read the answer. The answer is the side of the street that people are driving on their way to work. No knowledge of attracting customers. Even if you have the best product or service, no one is going to come to your store or call up your business unless you give them a good reason to. People are creatures of habit and they will continue to buy wherever they did before you came on the market until you convince them otherwise.