He will be responsible for all aspects of strategic and tactical marketing, which includes Strategic Planning, Product Management, Public and Industry Relations, Sales Support and Strategic Alliances.
Retailers understand the tactical value of replacing paper shelf labels.
Our opportunity is to prove the strategic value of the ShelfNet system. By accomplishing our marketing objectives, we will positively impact the way retailers manage their business as well as help them create new and enhanced relationships with their customers. ERS is a leading developer and supplier of electronic shelf labeling systems designed to improve retailer profitability. This provides price integrity between the shelf edge and the POS scanners. The ShelfNet system uses spread spectrum RF technology, which is the most widely used method of wireless communication in retail today.