When the people currently on your payroll boast about what a great place they work, it attracts attention and does more than any advertisement to bring talent into your dealership. But if your environment is de-motivating, your pay plan a joke, your corporate vision impotent, your reputation lukewarm, and your supervisors are graduates of the Jurassic Park Management Academy, you won't attract eagles and probably won't keep the ones you have for long. After all, eagles are attracted to mountain tops, not to landfills. Landfills attract rats, roaches, and pigeons. Build your team around individual excellence.
Most managers think the key to building a team is to focus on harmony and camaraderie, first.
There's no doubt that harmony and camaraderie are important. But it shouldn't be your first priority. Team excellence is impossible without talent and eagles supply the talent. They seek out and hire excellence. They have enough confidence in their ability to take the eagle, share the team vision, motivate him as a unique individual, and fit him productively into the team culture.