Companies must find ways to develop opportunities for growth by talking to customers and distributors. Research of target markets, and the setting of general parameters are necessary for success. Relationships are of great importance when planning your international business plan. For instance, in Turkey, the market is large and growth strong, but it is extremely difficult to conduct business without a strong relationship with distributors and customers. When budgeting financial resources for the business plan, companies must be ready to put budgetary resources into the project and must be patient for returns.
Money needs to spent on market research - the base for success.
Without sufficient commitment to research, a company is much more likely to fail internationally. Asking what the distributor is selling Stocking capability Business history Planners must view the distributor relationship as a courtship. Clear targets or goals for sales are necesary for planners to have a clear idea of what is possible for investment. Planners must have realistic expectations. Planners must understand that it is necessary to equip distributors to compete in the marketplace, and avoid placing the responsibility for success squarely and solely on the agent's shoulders.