Gurley reading is available here. Further Bill Joy looks into the Digital Dystopia.
Recent events give it a new urgency.
But this would be missing the most important parts of its effect on business. Digital technology leads to a real revolution when it changes the basic marketing processes of companies. Almost no industry has seen as much impact and controversy from digitalization as music. First with the CD, and more recently with MP3 and Napster, the music industry is a great example of how marketing processes can be fundamentally altered by the digital portion of the DNI framework.