Ideal letters are less than 250 words. The shorter your letter is, the more likely it will catch a reader's eye. If you are responding to a complex argument or a detailed article, your letter may necessarily be longer, in order to address the issues that have been raised. However, letters that ramble or explore tangential issues are less likely to be printed. Try to express your message in short, clear points.
Real stories have an emotional impact which can be particularly powerful in changing public opinion.
It is better to discuss issues rather than to attack personalities. If you are responding to somebody else's letter or opinion, identify it before going on to refute the arguments which have been made. Newspapers never publish letters which are unsigned. Two points to hammer Changing public opinion will require a sustained campaign to correct much of the misinformation which persists on drug issues. Prohibition has failed This is the central message in the campaign for better drug laws.