We commend JM in their efforts to make FSC labelled products mainstream. Nearly half of the building and home improvement sector in Sweden is organised in WWF's forest and trade network for certified products. When FSC-products became available we were eager to use them. Solh jden has proved to be a successful project and we will now decide how to work with FSC-labelled products in the future. It is possible that FSC-certified wood products will gain the status of being the only wood products 'recommended' in the company's internal guidelines for project managers.
Market demand is the best way to create change.
By using FSC-certified products we can help protect the world's forests which in turn will promote biodiversity, protect against climate change and provide better living conditions for many people who are dependent on the forest for their livelihoods. More than half of the world's 18 million hectares FSC-certified forest are in Sweden. World Wide Fund for Nature WWF is the world's largest conservation organisation. It has 4.7 million supporters and a global network in nearly 100 countries. WWF supports the FSC in its mission to achieve environmentally sound, socially beneficial and economically viable forestry all over the world.