Today, I fill the role of President, which means that I oversee all of our business and design operations and strategy. As we grow, however, I find my direct involvement decreasing, and I spend more time teaching, writing, and speaking. We now have many talented designers who use our proprietary Goal-Directed design method to better effect than I ever could. You don't employ any programmers. That is both incredible and interesting.
Programmers always do design.
They design programs in such a way that they run efficiently on digital computers and can be easily controlled by other engineering professionals. The design we do is very different. We design the product from the outside in, rather than from the inside out. Often, this means interface design, but behavior is never limited just to the screen. The design that programmers do will always be compromised by a powerful conflict of interest.