Law firms often put a lot of effort into promoting the rollout of a website, but then neglect to follow up with other promotional efforts. A key aspect of promotion is achieving and sustaining good momentum. Monitor what's happening. You might get a great placement in a search engine and then find a few months later that your website has fallen in priority. If you are adding content regularly and updating the graphic design of your site, it makes good sense to focus on promotional efforts at the same time.
Promotion is as important as updating content.
Evaluate Your Results Regularly. Simple hit counters are inadequate to help with promotional efforts and indicate a certain lack of Web sophistication to many Internet users. Sophisticated Web traffic reports can be supplied as part of your website hosting arrangement. You can learn fascinating things about the flow of traffic into and through your site and study the success of different promotion techniques. The number of subscribers to e-mail newsletters available at your site is an excellent indicator of the number of quality visits.