Associations of people and events in your life cause you to develop likes and dislikes for colors. Response to color varies with sophistication. Some people grow little as a result in life's experience. Their color preferences tend to remain constant. People who grow tend to move into new color preferences as a result of their experiences.
Response is geographic.
The colors native to an area may cause a greater attraction for some, or in other cases, a dislike for the color. Response is regional. Attitudes are different in each region. This causes colors to have different responses from region to region. Response varies with climate.