It's the middle of the night. Another hour ticks by and you still can't fall asleep. That's the problem ad executive Dan Greenwald used to face every night. Greenwald is just one of a staggering 40 million Americans who suffer from insomnia.
Many sufferers rely on sleeping pills to doze off at night.
But the drugs often have side effects and will not actually cure the insomnia. After ten years, Greenwald finally turned to Dr. Gregg Jacobs, a Boston sleep expert. Wake up at the same time every day. Spend less time in bed. Many patients place too much emphasis on getting eight to ten hours of sleep when they may, in fact, require only six or seven hours.