Other consumer products emulate the film industry. Online technologies include video, sound and written responses. Similar to spokesperson tours. Press conferences let company officials extend their geographic reach beyond the room where a press conference is held. Online is useful for product launches because it reaches both a broad group of users and specific, targeted groups with direct interest in a product or service.
Online events require planning.
If you have a product or service that you think might benefit from an online event, test it. Be sure to make the same efforts to notify online audiences of the event that you would with any other audience. What you can do online is different from a live, on-site event. You need to calculate your online event against the technology of the attending audience. It does little good to offer video when few can handle it or sound files when no one is prepared to download them.