The more concise the information, the better the relevance. Relevance is also determined by the total amount of information provided in each record. A record is made up of all the search fields for a product, both required and recommended. If a field contains one match to a given query and only has one word in it, it will be more relevant than a field that has one match and two or more words in it. All things being equal, and when there is no way to determine if products are more or less relevant than each other, the products will be listed in order of popularity.
Popularity is measured by the number of times users click through to a particular product.
The results will be a list of the most popular categories for this item. Within each category, the individual products will be listed, with the most popular item first. Information on Merchants participating in Buy Now and Local Stores is displayed, as well. From this page, there is a direct link to the individual Merchant's site. Each product listing provides a direct link either to the merchant's product page or to the AOL Product Page.