Make sure you take the time to review your listings and update all the information. People may make donation decisions based on the content of your listing, so put your best foot forward. Also, with both services, you'll have to enable the service for direct linking from your Web site, so be sure to go through the complete setup process. Finally, consider updating your information regularly on both these services with campaign information, event updates, or news about your work. Use it as a secondary Web site that disseminates your content.
People just click on the site and money gets raised.
Yes, I've caught the buzz too. Finally, you build an automated tool on the site that shows how much money was raised today, yesterday, last month, etc. The challenge of this type of online fundraising is that you have to drive a lot of Web traffic to your site. Their partnership with a global United Nations agency has certainly helped their publicity efforts. The other challenge is that you have to sign up corporate sponsors.