Discussions of a technology or application topic can include information on how your company's products tie into the presentation theme. More detailed suggestions and guidelines are provided below. The advantages of giving a presentation are many. They include personal recognition, increased awareness of your company, and membership in the distinguished and elite group of past speakers memorialized on the WCA Web page. They provide information not generally known to most of the audience.
Most presentations are moderately technically oriented, normally at the system or application level.
However, some presentations have focused on business, marketing, and regulatory issues. For talks about a specific company's product, the speaker should avoid giving a sales pitch. It is fine to include general information about the company and its market niche, preferably later in the presentation. Overview of the market opportunity or problem being addressed. Methods currently in use.