1909 - William Durant, a successful buggy manufacturer from Flint, Michigan, asked Louis Chevrolet, a well known race car driver, to help design a car for introduction to the public. He had not yet formed a company to manufacture it. The Chevrolet Motor Car Company enters the turbulent automotive market on November 03. T. He chose to name his company after its designer, Louis Chevrolet, because he liked the sound of the name and because Chevrolet was a prominent name in motor sports. 1914 - The Chevy 'bowtie' logo appears for the first time.
Legend maintains that the bowtie shape was inspired by a pattern of wallpaper in a Paris hotel room.
In 1908, William Durant reportedly detached a small piece and kept it in his wallet, waiting for the day he'd put it to use. The bowtie became an advertising icon, and is still the marquee of today's Chevrolet. 1918 - First Chevy truck sold. Chevy joins GM Corporation. 1924 - Chevy offers first radio option.