Feed the press information that THEY regard as news, and they'll happily spread your message at no cost to you.
News is something that there's more reason to discuss today than last month or next week.
So the key is coming up with a timely angle for your message. Even if your answer to this question doesn't seem momentous, you can use it as a basis for a press release to local media or media that serve your profession. Sometimes it takes imagination to articulate a mediaworthy answer to this question. He came up with that title after he discovered that poets often get paid per line. You may also want to create a sideline service or product that comes across as distinctive.