Billions of dollars are being allocated to expanding boundaries and developing technologies to re-use content. A seminar speaker, Allison Hartsoe, production team leader, provided details about her company. Founded two years ago, iSyndicate pays content providers on a percentage basis. The company does not create nor change content, although headlines may vary to better fit the site. Aggregate marketing, a term used by many, is next on her company's agenda.
Plans are underway to also distribute audio and video content.
Several varieties of e-books were on display. One company, Softbook Press , also made the Hot Picks list. Its new Softbook Reader supports 16-level grayscale graphics capability and has Ethernet connectivity. But the book that caught my attention is in production by Everybook, Inc . The prototype has an 8x11 format, and is scheduled for assembly in February, 2000.