This proposal is closely related to the legislation now close to being passed which will mean there is a single concession for the entire public broadcasting system. The many broadcasting associations and broadcasting organisations without members which together make up national public broadcasting in the Netherlands will be expected to operate with greater unity. This edition of HilverSummary examines the latest developments. In the eyes of the viewing public, the three public television channels in the Netherlands are too much alike. And a percentage of the Dutch population prefers watching other channels.
Public broadcasting is associated with effort, commercial broadcasting with relaxation.
Young people in particular are turning away from the public broadcasters. The number of commercial programmes available continues to increase. Six clearly identified commercial channels provide varied programming aimed at commercially attractive target groups among the public. This influence, organised in terms of channels, has made the channel the smallest effective unit of television management. This situation has necessitated a more conscious stylisation of the three public television channels.