The player builds factories, research centers, and marketing offices in an effort to out manufacture, out engineer and out market their opponent. Players must tailor their products to the needs of their customers while keeping them cost competitive. Companies not only have to create better products, but often have to play very ruthlessly to win. The Corporate Machine builds upon the strengths of Entrepreneur and enhances every area of game play. For instance, research is now conducted via a technology tree rather than moving slider bars.
Players have more control over the world economies via the ability to build additional structures.
The streamlined user interface allows players interact to almost every aspect of the game from a single screen. Players get into an industry at the very beginning of it and can watch it evolve from its primitive starting point to multiple futuristic directions. We also wanted to give gamers direct influence on the regions. We felt that in Entrepreneur, where you started geographically had too much importance. Now a user can build a distribution center or an economic center to make the regions they are strong in much better.