Our site's very simple. You come in, you choose a gift, you figure out how to send the gift, we charge your credit card, you get out. We're not trying to do anything except make it easy for you to select and send a great gift, and that's it. A The fools gold of Internet e-commerce is that it costs you next to nothing to take an order online. Well that's true, but you want to make sure that you're not missing out on opportunities, i.e. if you had spent a little bit more money, and had some human contact, you'd be getting a significantly higher sales rate.
People have questions, and customer service is really, really important.
I guess the fact that most people call us, telling that they're looking at our Web site. They seem like relatively savvy people, but they call us anyway. I think we'll have a significantly upgraded Web site with a significantly deeper product selection. We're adding a great deal of selection in a way that people could deal with. It's a lot harder than you think.