Sabaa Quao is president of X Unlimited Corp. in Toronto. Founded in 1993, the company specializes in design and brand development. As you grow, you'll realize that although you know the business that you're in, the management of people is also extremely critical. In order to do that, it's important to define your corporate culture. You have to have some sense of what your company stands for, its philosophy and its way of being.
Every company has a personality.
You have to understand it and learn how to accommodate the different people that make up that personality.