Consumers will be inundated with election literature during this time, and your piece is likely to be buried in the landslide of fliers, brochures and other materials from candidates. Allow 8 to 10 weeks to prepare your mailing from the time you start the project until the day it gets sent out. This will give you time to generate quality creative work and print without paying rush charges. Use design and color to make your pieces attractive. Print on the least expensive paper stock you can get away with.
Ink is cheap, paper is expensive.
When you are mailing First Class, be careful about the one-ounce weight limit. It is not usually worth the extra expense. If you find yourself with a mailing that is too heavy, trim the edges off the letter and brochure. Make it easy for people to order. Include a Business Reply Envelope with prepaid postage, a toll-free number, and a fax number.