Because the business buyer has lower research, ordering, and order tracking costs when he does business on the Web. Even if you only offer services to a local market, you must be visible and effective on the Web. More and more potential clients are first doing their research on the Web, then placing calls to the service suppliers who have impressive Web-based information. Until now it's been expensive, time consuming, and frustrating to get an effective Web presence.
Initial costs are high, monthly costs are steep, and maintenance costs are excessive.
You have to rely on outside technicians who do not know your business, and do not share your sense of urgency. You know your business, your customers, and your competition.