Applications will include demand estimation and forecasting, concept testing, consumer satisfaction analysis and product development. Students will conduct actual research in group projects. MATH 210 or MATH 310 and CIS 101 Practical applications of statistical tools and techniques to business problems. Emphasis is placed on research, design and interpretation of results and the implications of those results on business decision making. An overview of the terms, tools, and techniques necessary for conducting business on a global basis.
Emphasis is placed on recent world events as they impact international business.
BA 320, BA 200 and BA 335 Planning, execution and measurement of advertising programs are studied. The course will focus on the creation of a real world advertising campaign. Students will learn concepts of advertising and media strategy, media data sources and analysis and effective message delivery. 3 hours This course will be an introduction to the theory and methods of retail management. Location, inventory control, merchandising and buying will be explored.