With depressed international prices and high volumes in stock, Argentine levels of competitiveness in the grain market have become progressively lower. Added to this is the situation of having to compete in the international market with other countries that subsidize their ag producers. The outlook does not seem favorable at all. It may be time to stimulate, especially from government, certain projects for satisfying specific demands of the market. Without abandoning the production of commodities, it is possible to explore new and interesting alternatives.
Examples are varied, and include the increase of exportations of organic and horticultural products.
Many other projects are based on strategies with long term objectives, and concentrate on establishing a brand or a denomination of origin as synonyms of quality, focusing efforts in new distribution systems, logistics and commercialization. It may be time for Argentina to reconsider its agro-exporting policy and become a diversified supplier, with an offer that attends consumer requirements of healthiness and security, and become more concerned with quality than with quantity.