It was first acquired by Nuvomedia and then became part of Gemstar eBooks after Gemstar acquired Nuvomedia in 2000. Basically, that's because I have no budget, and hardly anybody wants to do such intensive work for free. I just wanted to talk to interesting writers whose books I liked, and doing a website was cheaper and faster than putting out a magazine. Hogan usually does two new interviews a month and is currently hoping to find a way to syndicate the content to independent bookstores or other online magazines. The interviews are insightful, funny and intelligent.
Hogan is a real fan, and it shows.
Gaiman is writing a journal in advance of American Gods, which details the work and feelings involved during the time between handing in the finished manuscript and the publication of the book. It builds relationships with readers. And that's priceless. Gaiman first suggested doing his journal during the writing of American Gods, but his editor, Jennifer Hershey, talked him out of it. I think I may have cracked this one.