New Brunswick, Nw Jersey Introduction Marketing is one of the greatest single problems facing Northeast farmers. Production of good quality produce is a necessary condition but not a sufficient criterion for profitability. Most agricultural products go through several hands before reaching the consumer. As a result, costs involved in handling, storing, transporting, and distributing food products also increases. It is often contemplated that some of these cost increases are unnecessary or that more of the middleman's profit should go to the farmer.
Farmers sell their products directly to consumers through several outlets.
PYO operations are farms where retail customers harvest their own agricultural products. Roadside stands are mostly temporary structures erected by the farmer to sell his or her produce. Farmers' markets, on the other hand, are places where farmers bring their produce to be sold, while direct farm markets are structures located at the farm used to sell their own produce. There is a need to document various characteristics of direct marketing consumers to better serve the needs of the consumers efficiently. The needs of consumers can be met by analyzing the direct marketing consumer behavior and purchasing patterns.