2 nd ed., Marketing Research, Prentice-Hall International. An Applied Orientation , Prentice Hall Australia. Contemporary marketing research . International Thomson Publishing. Location Call Number Ordered for Gatton in Nov 2000 Malhotra, N. K., 1999.
Lectures involve large groups while the tutorials are in small groups.
Extensive use is made of internet resources in regard to secondary data sources. The internet as a potential medium for questionnaire dessimination is discussed. The use of computer aided telephone surveys and continuous data analysis is reviewed. The University of Queensland, Gatton Gatton, Queensland 4343.