So, you want to hire a web copywriter. Since starting my column I've heard from countless web copywriters who tell me in varied turns of phrase that web copy stinks because the people who write it usually aren't professional writers, but web programmers, graphic designers, and others with hyphenated job titles. So, let's say you're committed to finding a good copywriter. I'm always one for good negotiation, but remember you get what you pay for. Look for well-rounded writers .
Great writing is great writing.
According to Jim Delulio, president of the public relations talent agency James Communications , some of the best web copywriters have years of experience in print, or even television. Scour electronic and print media . Look for interesting pieces in print and electronic media, and contact the writer. It's the best way to ensure you'll get the style that best suits your site. Avoid the more general online talent markets, where you may reach less-experienced writers.