Mass customization, differential pricing, personalized content, and versioning are winning strategies in ICE industries. The same goes for technology standards. Growing the market is usually more important than extracting the last dime from your existing business model. Since information technology products work in systems,switching any single product can cost users dearly. The lock-in that results from such switching costs confers a huge competitive advantage to firms that manage their installed base of customers effectively.
Information Rules examines all the elements of a successful campaign to ignite positive feedback.
If you can't beat your competitors, then join them. Infotech strategy often requires you to build alliances around common standards. Shapiro and Varian explore strategic considerations in forming and negotiating standards alliances. Now more than ever, policymakers are confronting the unique features of ICE industries. Since regulatory and antitrust policies can make or break a business model, industry players must understand the economic and legal basis of government competition policy.