Each year there is more pressure on editors and producers to find fresh stories and interesting information to satisfy their audiences. This is good news for you. If you have expert tips to share, an interesting new product or service to announce, or even a controversial opinion, many in the media will spread your news to their listeners, readers, and viewers. You get free publicity money can't buy when you help media folks get the fresh content they constantly need. Use these five strategies to get noticed and get your press release used.
Email is instantaneous.
Constantly scan the headlines for a popular story or topic that you can relate your business to. Get your release to editors ASAP while the topic is still hot. Right after an important story breaks, media looks for related stories to keep the topic in front of their audiences. You can email press releases to media inexpensively using a good media contact guide or database. Target general interest media.