It begins with a coldly mysterious, technically adroit splash screen. At the bottom of this screen, the visitor is forced to choose one of three ways of viewing the site. The choices presuppose that you know your way around a web browser. A neophyte could be baffled, annoyed, or even frightened by having to make a technological decision before entering. Inside, the site is carefully controlled.
Images overlap framesets, and the edges of the images match.
Menu bars in a separate frame retain their state, always indicating where you are in the site. A restrained color palette changes subtly from section to section, and each palette is previewed when you mouseover the menu. In short, the site's technological finesse is incredible. Yet there are no fireworks, no big plastic push-buttons, none of the screen garbage that usually accompanies displays of programming expertise. Like the color palette and typographic choices, the site is, above all, restrained.