The website should be well organized, easy to navigate, and have a good search engine. The search engine should be capable of searching specified content by keywords or search string and retreiving only relevant materials. Having a well labled table of contents on the homepage can help greatly with organizing the website. Having links to return to the homepage on every page of the website will help greatly with the navigation. Websites should be accessible by the lowest-level available browser technology.
Graphics are attractive, but if poorly organized, can take too much time to download.
Advancer browser technology should only be applied sparingly as it is the text and content that are usually the most helpful. The links should be relevant and appropriate for the website. The website should also evaluate the links in some way or have a brief description of the link. The links should be reliable as well, blind links, or sites that have moved, should be corrected on a regular basis. Links to outside sites that do not work indicate that the website is not properly maintained.