Finally, you must care about the artists you sponsor. This may be the hardest requirement to meet. You must challenge your artists, without overtaxing them, and constrain without constricting them. You must lay down a bold vision they may chase, without riding them daily and spoiling their progress with micro-management. You've already got copious money flowing through grants that support the arts, but that won't cut it.
Great art is often the product of a passionate interchange between patron and artist.
Mr. Allen, I have novel I want to write. But I have bills to pay, and obligations to my employer I must meet. You would be the midwife of my grand undertaking. My books would be inscribed to you, and you alone. I would even use Microsoft Word to produce them, if that is the price I must pay.