It is not, it's bigger. People think wireless is an extension of the internet. The basics still don't work. See the Creative Good Holiday eCommerce Report . Search, checkout, merchandising, organization, budgets are not aligned to the customer experience.
Interface is less important that attitude.
Simply look at the newspaper headlines for evidence of the transition. Devices everywhere will be bit-enabled with IP addresses and intelligence. Users will be initially confused on how to deal with all the bits in their lives. Software and hardware companies will make money with software and devices in the space between the bits and users. They will mediate the flow of bits to users or enable users to better manage their bits.