The lighting fixtures industry is profoundly affected by the growing role of the Internet. This report analyses trends in E-commerce in the lighting fixtures industry. Case histories of E-commerce in the lighting sector are provided, together with an analysis of the status and prospects of lighting fixtures retailing on the Internet.
Internet plays many roles in the lighting fixtures industry.
It provides information about brand orientation, models and prices. The report provides an analysis of the relationships between the lighting sector and the construction industry, and between the lighting industry and the suppliers of components and design software for lighting technology, describing the changes in the organisation of design, planning, budgeting and sales, particularly in the field of architectural lighting. Again in the B2B sector, Internet is affecting lighting fixtures distribution, both from the producer to the wholesaler and from the producer to the single sales outlet. A fourth role is the direct sales of lamps via the Internet. Changes are more visible in the US, where the use of the Internet is more widespread, but Europe and industrialised Asia are following, with a delay of perhaps two years.