Features and Benefits Selling - a selling style in which a salesperson is careful to relate each feature of the product being presented to a particular benefit which the feature will deliver to the buyer. Feedback - the mechanism in the communication process which allows the sender to monitor and evaluate the receiver's response to a message. See Communication Process. Field Research - see Primary Research. Also called a Price Brand.
Leverage is calculated by dividing total assets by equity.
Financial Resources - the availability of money in the form of cash, securities, creditors, loan facilities, etc possessed by an organisation. Financial Risk - concern in the buyer's mind that the product being considered for purchase is too expensive, or will be a waste of money. FIS - abbrev. Fishyback - a term used in the physical distribution of goods to refer to a system of transportation requiring the transfer of containers from truck to ship. Flag - an area on a product label which interrupts the design to announce a special offer or similar promotion.