The cover of title pages indicates the core content and the intended audience. Action steps or desired behaviors are immediately evident.
Major points are limited overall.
Information is organized and presented from a user s perspective, i.e., it is chunked and sequenced in a way that is logical to the intended user. Headers and summaries aid organization and provide message repetition. Writing Style Use active-voice, conversational style, vivid nouns and verbs, pronouns and friendly tone. Little or no technical jargon when used, it is explained. Words and sentences are short.