Those car-deprived souls are hungry to hear our story. Never mind that as a town-housed Houston grows denser, public transportation looks ever more practical. Make those commuters fantasize about living in our burbs, driving 45 minutes or an hour each way to work, five times a week. Let them dream of a super-sized SUV, the radio all to themselves, the freeway's dotted white lines flashing under their wheels. You get the idea, Lee.
Image is everything.
The right spin can make real problems disappear.