Perhaps the most obvious way to do this is to advertise. Have your accountant or financial advisor help you plan an annual advertising budget, which should usually fall between 2 and 10 percent of your estimated yearly gross. Keep track of the responses you receive from your ads. Advertising is expensive, and you want to get your money's worth and reach your target market. The second year, I advertised only in those publications that I got responses from.
Every businessperson needs to be media savvy.
Hiring a publicist who knows which magazines and media outlets cover your particular business is not a bad idea, at least at the outset. But you yourself will probably be the best promoter of your business. Your unique touches may be the most effective form of advertising. New York interior designer Charlotte Moss made the bold move of inviting appropriate magazine editors, one at a time, to tea when she first opened a store. She has since been featured in many interior design magazines, which has given her incredible amounts of exposure.