The program calculates the weighting of a sample to make it agree with independent control data on six characteristics simultaneously - Age of Homemaker, Household Income, Household Size, Region, Density and Race. All aspects of the weighting program are in accord with generally accepted research procedures in use throughout the industry. A household is dropped from the panel when it has failed to return the diary on three consecutive occasions. To motivate and reward panelists an incentive program is provided, based on an award point system to qualify the panelists for gifts from a catalog. Additional analyses are made available to all clients at additional nominal charges, depending upon the size of the presentation and the frequency of preparation.
Every computer program is custom built and confidential to each client.
Charting on key measures is available on request. The operations staff is maintained under a Director who has had twenty years' experience in handling panel data. These elements make possible accurate data collection and flexible reporting. Our clients include both large and medium sized companies. Our services are valuable to both.