Location, lure choice, lure color, action of bait, these and other things might affect your ability to catch fish. A good example is line. I'm using the two-pound test diameter Fireline for ice fishing because it is very sensitive. I have yet to sense that the high-visibility of the line has caused fish to pass up my offering. Not to say that this wouldn't happen.
Location is a big factor in ice fishing.
You can't catch fish if they aren't there. And I have found it doesn't pay to wait for them to arrive. Drill a lot of holes and use a good sonar to locate fish and work them with different combinations until they either start biting or they force you to keep looking. Lure choice is totally dependent on one thing. When fish are on the bite you should use bigger, flashier lures, to attract fish and trigger bites.