First, you must wear your team's colours. Second, remember your lucky mascot - if the team loses, it could be your fault. Third, if you're on the small side, bring a rattle - it's perfect for clearing a space on a crowded stand. Loyalty Football fans are a loyal bunch. Come wedding or funeral, they never miss a Saturday match, they judge people by the team they support, and they display their team colours for all to see.
Football provides entertainment and conversation, and can even bring people together.
Even now, with huge colour TVs and Dolby stereo, nothing beats being there. The crush of the crowd, the strength of emotion, and the feeling of belonging just can't be matched. Cheltenham's been on the go for many decades and people from all walks of life have succumbed to its magical atmosphere. Cheltenham is a particularly important date in the bookie's diary - three days there can make or break the year. For the punter, it's a different experience.