In the near future it is predicted that we may have electronic paper which can be electronically erased and printed on again. More and more commonly, buildings are made with steel rather than wood. These technological developments make the demand for logging less and less. Right now, anyone concerned with logging practices can help the problem using less paper products and recycling. Writing law makers also has a big impact.
Forests spawn emotion, emotion causes action, and action causes disagreement.
That is exactly what we have here.