Love demands that Christ reign in your life. Sure, you can ignore the demand. However, love or God does not make demands upon you unless it is for your own good. When love or God demands that you let Him reign in your life then one of the benefits is that you become friends with Christ. Imagine the greatness of a friendship with Christ.
Friends share everything.
They share the good and bad. They are always there for each other. With Christ, there is never a separation from Him unless you walk away from Him. With Christ, you are never alone and never lonely. With Christ, you have wisdom and truth available to you only as God can give it.