Dreyden Press, 2000. To examine how businesses are using the Internet and other technologies as viable marketing tools. In assessingyour class participation grade, both quantity and quality ofparticipation will be considered. Readingand thinking about the assignedreadings will prepare you to make thoughtful comments and raise goodquestionsin class.
Exams emphasize students'ability to apply principles learned in class and from the readings.
Make- up exams are rarely given andonly in very serious circumstance. In addition, you will be expectedto find readings related to class material through outside research. You will be responsible forpresenting one set of readings, relating it to the week's lecture. Specific assignments will be distributed to each team one week prior to their presentation. Three projects will be assigned during the semester.