An introduction to application program development in a database environment with an emphasis on loading, modifying and querying the database. Discussion and application of data structures, indexed and direct file organization. Discussion of storage devices, data administration, data analysis, design, and implementation. A capstone project-based course to allow students to perform systems analysis, design, and implementation in a real world setting. The study and analysis of marketing theory and concepts designed to develop a background for systematic analysis of contemporary marketing problems.
Emphasis is placed on decision making related to such areas as product, place, price, and promotion.
Principles, techniques and applications of research in marketing. Emphasis is placed upon sources of information and its analysis in decision making as it relates to marketing problems. A study of manager, individual and group interactions within the organizational setting concluding with an analysis of leadership and current developments in changing behavior of organizations.