Special Reports . Unfortunately, her name isn't Stephen King.
Every major publisher has a publicist, and many small publishers do as well.
But unless they have a huge stake in the book, they're not going to do much more than the the basics for you. One option is to hire a high-priced publicist on your own. Another option is to do it all yourself. If you live in the same city as your publisher, it's a good practice to befriend your publisher's publicist. Take him or her out to lunch or drinks and gab.