Straight Goods promotes citizen journalism , linking Canadians from every community. We help Canadians analyze the systems that cost them money and affect their lives. Apparently lots of her friends wear these and other overpriced items sporting the Tommy Hilfiger logo. Hilfiger manufactures cool by paying pop star like Britney Spears and Jewel to wear their clothes. It's all about cool, I learned.
Kids like to feel they're cool, and be seen to be cool.
But since cool is so amorphous and so fleeting, anything that's recognizably cool, can command outrageous prices. Cartoon by Don Monet. They sponsor their tours. They get them to do Tommy ads, to sign autographs at stores, to go to cool celeb parties featuring Tommy. Even the Rolling Stones were 'Tommyed' last year - their entire tour, plus ads, commercials, the use of their songs.