SEM has developed a plan of operations for year one of the project. The teams will then create a tailored business-development strategy for each organization. Initial project orientation and meetings underway. EnterpriseWorks, the IDB, and SEM brought together representatives from government, international organizations, and individual cooperatives to orient all parties about project objectives and planned activities. SEM personnel traveled to Honduras and Nicaragua to meet with representatives of second-tier cooperatives.
Joint marketing helps to maximize revenues.
This marketing approach is expected to provide a much higher economic yield for producers since it ensures access to international buyers.