Create an image a newspaper or TV cameraperson would find appealing. Blow-ups of postcards, petitions, letters and logos. Make sure someone from your coalition takes pictures. Prepare the site. When you pick a room, smaller is better.
Empty chairs create a bad impression.
Arrive at least 45 minutes early to make sure the room or site is in good order. Make sure pay phones or cell phones are available to reporters who want to call in the story. With small groups, do not use a microphone. Amplified sound can cause feedback and distortion. If necessary, make some simple yet bold signs to direct people to your location.