The task we face is difficult, but exceedingly realistic. We must find a common ground in the areas upon which we can agree. We must work within the latitude of acceptance or, perhaps, the latitude of non-commitment. The best way to discover these latitudes is through communication and careful observation of our receivers. Expect change to happen in many small steps over a long time period .
Influence is most likely to occur under three conditions.
First, we must work in the latitude of acceptance. Second, we must produce some discrepancy between the new position and the anchor position. Third, we must avoid assimilation and contrast effects. It is just silly to expect influence miracles where our receivers undergo massive, immediate change. Watch out for ego-involvement.