Parents would also be able to detect the sites when reviewing statements, though some porn sites try to mask what they are. Visa has made its merchants aware of the new card and has asked them to validate ages of the entrants to their sites more carefully, says Kann. Nonetheless, the teen market is exploding, and financial institutions are not about to look the other way. Ford Motor Co. is designing cars that would appeal specifically to teens. So Visa and other financial-services organizations are hoping that parents and teens will give the new products a try.
Kids already know how to get in trouble anyway.
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