Advertising is essentially image-making. The goal is to get you to trade your money for their image. Advertising images are usually unrelated to the actual product. Most product images are myths that have nothing to do with the product itself. In fact, truthful information about a product may detract from the positive, advertised images, especially in the case of alcohol and tobacco.
Groups analyze tobacco and alcohol advertising images and strategies.
Give each student a copy of the Analyzing Ads handout. Divide the students into five groups and give each group one of the advertising examples you gathered. Explain that group members are to write their group's example in the first space of the handout and then discuss and answer in writing the five questions that follow. After five minutes or so, have each group pass its ad to the next group. Continue until each group has answered the questions for all five examples of advertising.