Educators are public relations people. Public relations and community affairs represent still another hat worn by educators. Group and individual sessions with parents are just one part of that. Very often some aspect of the community will be touched by an educator's activities, and tactful, carefully thought-out communications are a must. This has become especially critical in recent years, as secondary schools and colleges have been asked to take over roles which were formerly filled by families.
Educators are counselors.
They are often expected to provide the psychological and emotional support that many of their students require. They also counsel parents, as well as each other. Again, the qualities of a good listener, a person who gets behind the symptoms to the causes, and the supportive person who is not afraid to express their feelings openly are all qualities that counselors share. Some educators are small business managers. Many educators have started and run small businesses during the summer.