Marketing through BestDoc2000 is like being listed in the Yellow Pages or having a business card. Specializations like orthopedics, neurology, and radiology, or other areas of special interest such as headaches, low back pain, scoliosis, etc., can be listed. Doctors in the same town can benefit from this program because each will be marketing to their areas of special interest. Just like Yellow page ads, different people will be attracted by different ads. Web sites will work the same way, and we encourage our doctors to post the information that will differentiate the unique features of their practices.
Internet access is essential.
The doctor will need to answer questions posted by patients and the public, and will want to have an Internet-ready computer in the office that can be accessed by patients to provide symptom information and search for information. This program should significantly raise public awareness of the benefits of chiropractic care. The web sites will provide a place where people can ask questions and obtain specific information about their healthcare needs and the benefits of chiropractic care from a chiropractor. As more people develop a higher level of knowledge about chiropractic, the utilization of chiropractic care will increase. To assure that the information provided to the public is of the highest quality possible, BestDoc2000 is collaborating with FCER to provide content for newsletters and other information.