And I thought maybe a look back at some of that might help us understand the lay of the land today. Ask anyone who advertises or accepts advertising. Stop trying to brand on the Web. By the time people get online, branding is over. Now Please Get Out of My Site .
Email marketing is the latest disappointment.
Once in a while we open it, but mostly we dump it without reading. Not a Cure-All The Web has great marketing and business value, make no mistake about it. But its value is fundamentally strategic. I incorporate the Web, and net technologies in general, into every strategic business engagement I accept. The Web is no miracle cure.