Then even lust palled, as it does, and we moved onto how you create lifetime love affairs between people and products. I see love mounting an unstoppable assault on the very foundations of brand marketing and brand management. Brands have been hijacked by consultants and research vampires. From being the Holy Grail of marketing, brands have become commodities. They're obsessed with exactly the wrong things.
Management is a suffocating practice that is all about doing things right .
It's rigid, hierarchical and process-driven. It's been left behind by leadership in most theory. Leadership , however, is another confused artefact of last century. It's all about doing the right things . We aspire to be free.