Data is the smallest unit of measure. Data are the components of information. Data can be the 1's and 0's of a computer or the raw facts and figures before interpretation. Data are stored in data bases. Ideas are mental pictures.
Ideas are unproved.
They may or may not be verbalized. They are not yet substantiated by data, but may be based on the person's knowledge. Good ideas may have a positive impact on the organization if they can be substantiated or validated by data or input from others. Bad ideas are those that have no ability to be implemented. Both good and bad ideas may help in the process of determining the best course of action.