Right is still right, even if no one else is doing it. Transcend culture, ethnicity, and are relevant to all socioeconomic conditions. Are the should and ought of life. Founded on fundamental principles of right conduct rather than legalities. Morals are always the same.
Immorality varies from generation to generation.
Not all are ethical, some are neutral or non-ethical. Character is not reflected by what we say, or even by what we intend, it is a reflection of what we do.