The McDonald's sign with the Golden Arches. Reading, in the broad sense, means reading pictures and art. Older readers need the colorful graphics to keep them hooked. Kids are empowered and motivated to read when they get REAL information about the world around them. It's in their words.
Kids can often read their own words or their peers' language more easily.
Yak's Corner provides that boost when kids contribute stories, poems and jokes. It's short and clearly written for their age level with a challenge when you want. But younger kids who need challenge can explore the articles without frustration. It's cool and current. Yak's Corner has a powerful pull for readers because it's what kids are talking about and seeing.