There is nothing in human experience more respected as a store of wealth than gold. In more than 4,000 years, it has retained its purchasing power while countless fiat currencies have come and gone. And in the world of currencies, there is none more renowned for its strength than the Swiss franc. These advantages include privacy, protection from confiscation, liquidity, affordability, portability, historic significance, collectibility and the potential to profit over and above any gains in the price of gold. A detailed examination of this opportunity leaves one wondering how much longer the Helvetia's advantages will remain relatively undiscovered, and how long it will continue to be so affordable.
Gold bullion is well known as the currency of last resort.
Likewise, Switzerland has been revered for centuries as the last bastion of personal and financial safety in an unsafe world. The Swiss currency has weathered every major world economic crisis in a very gold-like fashion. In fact, the franc is in such demand as a monetary haven that, during the inflationary turmoil of the 1970s, the Swiss government actually imposed a negative interest rate on deposits of non-Swiss investors, in a move to stem the rise in the value of the currency.