People are increasingly eager to control the source and subject of the things to which we do choose to listen. It s an ideal niche for an aggressive young Internet company. And leaping obstacles is the entrepreneur s hallmark, she reminds us. The test, says this 30-something CEO, is to stay focused while moving with and learning from the market. Kiss five-year business plans goodbye.
Internet businesses are works in progress.
Each decision requires a separate analysis. And everyone s watching, customers and competition alike. So teamwork is not rhetorical. Kim Fisher probably is not what most people think when they hear Internet entrepreneur. Yes, Ms. Fisher assures us.