It s very curious, indeed, but similar stories about companies that are busy, and thriving, are being echoed throughout the industry . . . All of which makes you think there s another thing that many of us should stop doing. And that s to stop believing all the headlines screaming doom and gloom for everyone over the current economic downturn. The lucky reality for the kitchen and bath industry at least thus far is that it doesn t seem that the sky is falling, at all. Quite the contrary, in fact.
Housing is virtually the only economic sector that remains a bright spot.
It s also an industry that not only continues to significantly outperform the economy as a whole, but also continues to perform extremely well when measured against its own historical benchmarks. People ought to remember that when they shrink in horror from all the things they re reading about the economy. They ought to remember that when they plan for 2002. Demographic trends that point to continued demand for new and remodeled homes, particularly among large numbers of two-income baby boom homeowners now in their peak earning years. Favorable interest rates that continue to spark home purchases, refinancing and other forms of discretionary consumer spending.