Product Cycle Blindness Law firms are premium-priced manufacturers of custom products tailored to client needs. But needs change. Nothing is in demand or commands a premium price forever. Lawyers must learn how to recognize emerging needs that yield great value and command premium prices. Progressive firms are overcoming these obstacles with proper education, training and guidance.
Education provides the knowledge and a common language with which to propagate it.
Skill building requires coaching and continuous guidance while the skill is practiced. Ideally, lawyers apply sales and marketing lessons in real situations, guided by the unseen hand of their Coach. Learning by winning. Law firms have always sought the best people. What was once the ceiling is the floor.