There is plenty of room for improvement, certainly, and we should be seeing some soon. Hopefully the produce on display is realistically priced. If you feel that anything is ridiculously expensive, after comparison elsewhere, then go right ahead and ask the produce manager for an explanation. You'll be surprised at the results. Consult the chart of fruits and vegetables, and use it as a guide to ensure that you only buy the best of everything available.
Flexibility is important in the planning of menus.
The other places of interest are health food stores, or rather, health food emporiums. I say emporiums because the old-fashioned little health food store selling brown rice and often ridiculously overpriced vitamin supplements are of little or no interest to the conscious shopper. It has taken suppliers and retailers many, many years to learn, but finally they've got it-you cannot charge an arm and a leg for organic perishables they just won't sell. Add to this equation the growing number of farmers jumping on the organic bandwagon and you have ample supply to meet growing demand. In Europe, fresh organic produce is available in nearly all the large supermarket chains, and I think this is a trend you'll see increasing here over the next few years.