Like all i.e.uniform collections, there is a transcendence here, a sense of being beyond time and space. We don't follow trends, we just do our own thing and hopefully that comes across.
Inspiration comes from their everyday experiences and surroundings.
Tube journeys, cafes and markets are all important places to gather ideas. Some people are walking mood books. The best research for us is the tube. While the pair started out wanting to make 'affordable' clothes, they soon revised their ideas. We originally wanted to make affordable clothes but then we realised how much they cost to make.