The creative group is all about embodying a rich and pleasing user experience in web media. We support content management and ease of maintenance through template-based page design. Our goal is to make each site as self-evident as possible, to make the experience of using the site an effortless one. Each feature and element of a page must be self-explanatory. Whatever you are looking for, it should be obvious.
Life is too short and precious to waste pondering a web site's enigmas.
It is hard work to create an effortless experience - we succeed because we adhere to conventions where these are well established, use common sense, apply usability notions when relevant, and above all, test, test, test. We test our ideas on both our customers and their representative users with storyboards, site maps, menu structures and other tools. We use these as feedback loops to learn together, to modify and improve our designs, long before any code is even written.