Most employers are looking for someone who will fit into their organisation to help them perform well and achieve profits. In reality, they are entering into a contract with you, with responsibilities on both sides, to make sure that you do your best to benefit the organisation. Many employers are more interested in you having the right attitude and demonstrating what you have done with your talents than hearing about the talents you possess.
Employers are most concerned about attitudes and personal qualities.
They assume that you would not apply for their positions if you did not have the skills they required. Keep in mind that many others applying for positions probably have the same skills as you, so a good attitude to work could be the deciding factor. This is not an exhaustive list but it is a start. Always try to demonstrate your positive work attitudes to an employer in your phone calls, covering letters, job applications and at the interview. In effect, you will need to market yourself.