Your issue, product or event may be it. While thsi information can often be found in your local telephone book, the best source for this information is usually a media directory. Some media directories cover the print media, some television, radio and cable, while others cover the entire group. However, older issues of media directories may be available in your local library. D on't fear taking the initiative-toot your own horn.
E stablish a media relations policy and let the media know.
F ocus on newsworthy events-pass news along. H old reporters accountable. J ust be fair to everyone, don't play favorites K now what is news. L earn the media's deadlines and restrictions. M istakes should be quickly admitted.