Vertical or portrait shots are suitable for many subjects, including people, because the shape allows the subject to fill the frame. The portrait format is also the shape used most often on the printed page because it fits the page better. Consider for example this sign resting in a shop window in a Seattle neighborhood. It caught my eye because it tells a story. My hunch was the sign would look best captured in the portrait mode, but I decided to take two shots, one each way.
Film is far cheaper than the time or gasoline necessary to revisit the scene.
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