The economy is booming, Wall Street barely blinks when Mr. Greenspan raises interest rates, and the sales trend for large sport utilities continues to slope sharply up.
Life is good.
And, lest we forget, Ford already has two very successful large SUVs in the market. Competing with Tahoe, Yukon, et al, are the Ford Expedition and the closely related Lincoln Navigator. These two vehicles very adequately represent where this segment of the market is headed. Technically trucks, the Expedition and Navigator, like their GM counterparts, couldn't be further from the work horse trucks of just a decade or so ago. Expedition offers living room comfort and amenities galore.