More and more businesses are realizing the Internet is the new marketing frontier and is here to stay. In 1996, the Internet boasted more than 45,000 networks accessed to the net. In 1998, it's estimated more than one million networks are connected to the Internet. More than one billion users are expected to access the Internet by the year 2000. In addition, the number of e-mail addresses is estimated at twice the number of personal or business websites combined.
Law firms are no exception.
Even though lawyers practice law, they also operate a business. The Internet is changing the way business is done and law firm clients are demanding their lawyers have Internet e-mail. The Internet is changing the way law firms communicate with current clients and prospective clients, both with e-mail and with Internet websites. The Internet is a remarkable marketing tool, but not an end in itself. Neither can it be approached from the same angle as traditional marketing.