Building on the foundation established in Managerial Economics, this spring-semester module focuses on the role of the United States in the world economy with special emphasis on world trade, the international flow of funds, monetary and fiscal policy, and the business cycle. This course introduces students to the special problems and complexities of operating in the global marketplace. The course stresses fundamental concepts and issues pertinent to all business managers. The course deals with issues in the fields of international accounting, economics, finance, law, marketing, organizational behavior, politics, production and strategy. The course emphasizes the integration of these fields within an international business context.
Information is a critical organizational resource.
This course focuses on management's role in planning, designing, implementing and controlling information systems. Topics include recent technological advances in hardware and software, systems design and applications development, end-user computing, telecommunications, management of systems projects, the role and organization of the information systems function in the firm, strategic planning of information systems, and the use of information for competitive advantage. Students examine marketing phenomena in an attempt to develop a conceptual grasp of the major principles and techniques of marketing management. Behavioral, financial and quantitative analyses are used to explore such topics as buyer behavior, demand estimation, market segmentation and brand strategy, including pricing, distribution channels, advertising and sales force manage-ment. Both domestic and international cases are used to highlight the cultural dimensions of marketing.