I'll have to ask my mom. A lot of Factory's early clients came to Tempel and his partner at the time through ties to the club business. Tempel still is resident deejay at The Church nightclub and now and then does a little spinning in a back room of Factory's office. That offline character and a rap sheet of impressive clients, namely Copper Mountain, has Factory making waves on the local ad scene. Top accolades traditionally have gone to larger and more established agencies.
Factory is one of a handful of local, young marketing firms grabbing a fair share of new business.
Most are under 10 years old, and few employ anyone older than 35. Among these small firms, many staffers know each other as well, from college or shared time at other agencies. Big ad firms, logically, have always had the big accounts. Think McDonald's, Xcel Energy and Krispy Kreme, respectively. At the same time, newer, smaller firms are winning sizable accounts with businesses selling mountain bikes, Internet software and microbrews - products and services made by, marketed to and understood better by a younger generation.