The resistance to change. Even people who recognize that they shouldn't buy products that contain toxins are often so set in their ways that they can't change. Instead of waiting until we have the problem, we should prevent it ahead of time. It's polluting our soil, our food supply and our lives. We have to become aware that we have choices.
Industry realizes the power of choice.
If we make the right choices we can force change on our economy and within corporations. We all have to become activists.