Still, home pages should be colorful, offer plenty of options and be easy to use. Consider hiring a professional designer to make your Internet presentation as sharp as those of the big corporations. Also, as with traditional storefronts, you can establish as many locations as your budget will allow. Your home page should allow users to obtain more information by clicking buttons and sending e-Mail messages directly to you. They'll respond better to your message without the strong-arm tactics often used in traditional advertising mediums.
Internet users are generally well-educated.
Provide Information Online marketing requires a completely different mindset than print or broadcast mediums, especially given the fact that the highly educated pool of Interent users shy away from pushy, blatant advertising messages. While you have virtually unlimited space to get your message across, you are also expected to put little, if any, pressure on your readers in providing that message. Confine direct advertisements to bulletin boards designed specifically for that purpose. Then, on your home page, consider conducting surveys and providing the results, compiling listings of useful resources or publishing a newsletter or magazine with practical industry information. Test Your Offerings Online services give you the ability to test a product or service offering before finalizing it.