As technology develops, the number of situations of communicating with people from different countries has been increasing. In many fields, learning a non-native language is one of the requirements to be successful. A number of people throughout the world learn English because English is becoming an international language.
Language is an important tool of communication.
In order to have successful intercultural communication, it is essential that communicators avoid incorrect stereotyping. Unfortunately, the difference in physical appearance often provokes unfavorable and inaccurate presuppositions of other people. This could hinder further potential communication. Any new impression which does not match stereotypical ideas is discarded. Mass media can especially foster negative stereotypes of out-group people.