The Association's exhibit consists of literature racks and a lounge area in which members may relax. Members are encouraged to send catalogs and other appropriate literature for display in the booth at no charge. This provides an excellent opportunity for members to reach the convention attendees with their message without assuming the considerable costs of exhibiting themselves. The cost of exhibiting is divided among the participating members which allows members to reach new audiences and new markets for a fraction of the normal cost of exhibiting.
ESTA personnel are on site to assist members of the pavilion.
ESTA is investigating sponsoring member pavilions at other international trade shows in the future.