Smaller, savvy Internet marketers are succeeding on Internet. Small business, organizations, and even home-based businesses have an advantage and are well positioned to profit in this new Internet medium. Larger companies are slow to adapt, while smaller, savvy marketers have adapted to this new frontier with ease and will grow as a result of their high level of awareness, hard work and marketing skill. They become successful by providing valuable information. Information is irresistible.
Information is what Web surfers are looking for when they stumble on to commercial Web sites.
If you position yourself and your company as one of the Internet's premiere information providers for your industry and niche, you will attract people who want to buy from your business. A discussion list will also serve as a support community of like-minded colleagues. John's I-Sales Discussion List, accompanied by free information made available on the MMG Web site naturally drew large amounts of very targeted traffic. It builds credibility and is a good marketing tool for generating sales and business contacts. A list can also turn into a revenue source from advertising space you make available on the list.