Defining the particular segment of the population that will make up your client base is equally important. You may define this group by any number of criteria - by geography, by age, by financial status. Perhaps your business wishes to target individuals or perhaps business owners. You may wish to market to people with computers, baby boomers or some combination of different groups. Despite a growing preference for businesses with specializations, it is important to target a large enough audience to support your business enterprise.
Goal setting is also an integral part of the business plan.
Your business plan should define long term and short term goals. These are important considerations in starting a business. All should be a part of your business plan. Moreover, your goals should be regularly reviewed and modified based on the current performance of the business. Some of the answers that you develop while outlining the goals of your business plan will help you determine how much money you will need to start your business.