Make it easy for people to respond. A mail survey should include a postage-paid return postcard or envelope. You don't have to do all of the work yourself. Students, office staff, or volunteers can help make phone calls or tally postcard returns. Open-ended questions can provide especially valuable information.
Evaluation is worth the time, money, and effort.
It can help you learn how well your pub met the audience's needs. And after all, that's why you wrote the pub in the first place. Use the checklist to be sure.