Moving averages smooth out the highs and lows, eliminating any week's jitters. Instead of comparing this week to last week, compare this week's moving average to last week's. Also, compare this week's statistics to the moving average. Critical Success Tip Graph everything. Every statistic which is important enough to measure should be seen on a graph.
Many companies relate more powerfully to a picture than to a set of numbers.
You can also graph the moving averages. People like clear objectives. They want to know what is expected of them. People go wherever their attention is. That's because our brains are wired to always follow our attention.