The CEO of Dna Reijo Syrj l inen says, that the competitive advantage are made by pricing models and active development of customer relations. Dna is trying to get new customers by making contracts in video renting stores. Dna offers its services in 30 Filmtown-stores accross Finland. Mobile Phones Make Big Expenses to Finnish Companies Mobile phones expenses have almost doubled since 1995 in Finnish companies. In some companies phone expenses make even ten percent of companies' expensies ignoring costs of labour.
Expenses consists of data communication, cell phone and phone expenses.
However most of the costs come from the mobile phones. Nowadays cell phones are essential in business. Finnish employers give mobile phones easily to their employees. Mobile telephone services increase expenses furthermore if employees may use them freely. Laptop and handheld computer and server sales were up and they compensated the decline of PC-sales in large companies.