It is truly infectious. The final characteristic of the co-creative organization is their use of intuition as well as reason. Intuition plays a vital role in creating the organization's vision, developing alignment, and thinking about organizational design. The source of a captivating, workable vision lies in the underlying purpose of the enterprise combined with insight into the future. Intuition mediates this purpose and insight.
Intuition is equally important for alignment.
Highly aligned people function in easy, almost unconscious, synchronization with each other. Furthermore, organization leaders use intuition extensively to understand and design structures. At the same time, reason helps reinforce or test intuitive conclusions, clearly communicates the basis for decisions to others, and designs the process by which decisions can be implemented. The executive's need to make difficult decisions in a complex and changing environment demands the use of intuition, which can gain access to information not usually available to the rational mind and process it in an inductive, non-linear way. When too much information can be as paralyzing as too little, intuition also helps identify truly essential information.