Print the results and save so that you can compare with the findings the next time you search. Also look for new links to your site that may point to potential new partnerships. If you re maintaining a list of resources for your visitors, periodically validate existing links and add new ones. The rapid turnover in Web sites makes lists of resources quickly obsolete. Regularly check to see that your contents or ideas haven t been copied by others.
Intellectual property is easier to steal online than offline.
It s also tougher enforcing copyright laws. The stealing of ideas, content, and graphics is rampant. Periodically visit a major search engine like AltaVista that indexes an entire site. Search for terms, strings of text, etc. Like a general siphoning off a portion of his advancing army to protect the rear, you should assign a portion of your Website promotion time to protect your rear.