Marketing consultants advise them that teal will pull in women as well as men, that black is hot in urban markets, that metallics are the coming thing. Often a new franchise's choice of logo is more important than its first pick in the expansion draft. That logo must not only look good on the uniform or the program, but on any number of other licensed goods. The potential applications are endless. A good logo must also play well with others.
Logos can also be historical hybrids.
For marginal leagues Cohen found that few uniforms survived, except among collectors. He also learned that players rarely kept uniforms or remembered their colors. They can tell you about how a pitcher's curve ball broke on a certain day, but have no idea whether his cap was red or blue. Cohen's Ebbets Field Flannel customers tend to fall into two categories. The other is motivated by fashion and satisfied with simply the flavor of the past, wanting a comfortable product inspired by the original.