The measure passed, but Rosenfield got a reputation for tenacity. Three years later, in the battle over Prop. 103, his profile rose. Poverty wages were part of the badge of honor for consumer warriors back then. Rosenfield makes six figures now. I want to make this a place where they can do well and do good.
Funding comes from other foundations, dues and public donations.
According to Rosenfield, it's a constant struggle. Fund-raising, he said, is the part of the job he hates most. I'm an issues guy. The issues on the foundation's plate include continuing work on insurance issues, HMOs, and the Oaks Project, which trains volunteers to put local ballot initiatives together. We do a lot of other work.