And 61 percent of respondents said cookies are acceptable. Only 16 percent said cookies are not acceptable. Most consumers recognize value in cookie technology but want to maintain control. Companies vying for business online need to recognize that consumer privacy concerns are real and, indeed, warranted. The Internet makes information dissemination quick and easy.
Information can be consolidated, hacked and abused.
To overcome the burden placed upon them, Internet companies must first and foremost build trust. An obvious and clearly stated privacy policy is important to consumers, but it s only a first step. Online, consumers cannot evaluate the physical space of a store and cannot touch the product. Often, Internet companies have no brand name or history to vouch for them. Consumers, therefore, rely on images and promises.