The Campaign will demystify engineering and emphasize the exciting and innovative role engineers play in improving the quality of everyday life and solving wide-ranging societal problems. It's up to us to educate the public about the exciting opportunities for engineers today.
Engineers are inventors, innovators, leaders, and designers.
Encompassing all disciplines of engineering, The American Engineering Campaign will reach out to students and the public throughout the United States. We are also embarking on this nationwide Campaign because we are concerned about the recent trends in the number of students receiving engineering degrees. In fact, according to the Engineering Workforce Commission, between 1986 and 1998, the number of students receiving bachelor's degrees in engineering declined by 19.8 percent while the number of all bachelor's degrees awarded went up by about 20 percent. A recent survey of Americans by Louis Harris and Associates found that most people intuitively respect engineers but also feel they do not understand what engineers do. Fortunately, the evidence of what engineers do is everywhere and The American Engineering Campaign will help to explain it.