Planning Don't guess. Do a survey. Actively seek feedback from your membership. Visit other clubs and talk to other professionals to find out which programs work for them. In a multi-sport facility, programming should not be done in isolation from the rest of the club.
Implementation Think it through thoroughly.
Once you have decided on a program, advertise it. Talk about it and get 'up close and personal' with the target group. Evaluate the program afterward and jot down things that would make it even better should you run the program again. A squash professional needs to appreciate that variety is the 'spice of life' when it comes to their membership. Members need recognition, a smile when they come in, support, guidance, someone who will listen to them, someone who will sympathize when they lose, celebrate when they win or reach a goal.