Consistency - This category describes how consistent parents and other adults in the household are regarding household rules about media use. High scores mean that a family has consistent rules. Media Effects - This category describes how much the media seem to affect the behavior of the children in the family. High scores mean that the family's children are not affected by media as much as other children. Media Knowledge - This category describes the parent's level of knowledge about media and media effects.
High scores indicate a high level of knowledge.
Alternative Activities - This category describes the number of alternatives to electronic media in which a family's children participate. High scores indicate that the children, with parental support, involve themselves in alternatives to electronic media. M Q TM not only allows dialogue among America's families by providing a common framework for evaluating and discussing their media habits, but also provides a springboard for discussions between parents and children. A Resource Kit for the Media Age designed by the National Institute on Media and the Family with generous support from Target Stores' Take Charge of Education TM initiative. This all-inclusive resource kit helps parents and educators learn to manage the powerful influence of media in children's lives and maximize its educational potential.