This is where the jellybeans come in. It's like you're just handing them out. It also sounds like your compliments aren't really genuine if they are randomly dispensed. Thank them and mean it. By the way, recognize them all.
Many companies only recognize the top performers.
The ones that sold the most. This is great if everyone has been there forever, but the new kids don't stand a chance. I always recommend that both the top writer and the person who wrote the most over goal be recognized. The new hire's goal should be set lower so that it is attainable and realistic. By recognizing highest percentage over goal, everyone has a chance to win.