The Initiative works to educate individual women and women's organization on the dangers of tobacco use and exposure. With experts in the field of tobacco control and prevention providing the training, the Coalition has taken a leadership role in helping women and girls counteract the tobacco industry's targeted marketing to women and girls, and to empower them to live tobacco free lives. The press event featured national anti-tobacco advocate and former tobacco model, Janet Sachman, nationally known recording artists, the Indigo Girls, and Wanda Jones, DrPH, Director, Office on Women's Health, Deputy Secretary of Women's Health. This activity is designed to allow women and girls to voice their opposition to the tobacco industry's advertising. The coalition has designed stickers to be placed across cigarette advertising appearing in magazines.
Individuals then return the magazines to the publisher or to the tobacco company.
Their Story' was unveiled at the 11th World Conference on Tobacco or Health, in Chicago, August 2000.