The Principal, a Vice President and Partner of Cool Million Reords seeks funding to expand operations. Cool Million , incorporated in 1992, has started operations in 1996 and has, since then, completed two albums for two of its artists, through the infusion of private and personal funding and efforts by the project principals. Principals expect their product to be in every major music retail chain in the southeast.
Funding is sought, prior to mass shipment of products, to establish a sound promotional campaign.
The firm seeks funding to promote its artists in every city in the southeast where they are getting airplay. Funding will also be applied to produce music videos, which will be on MTV and BET cable stations and for expenditures involved in preparing posters and flats, in obtaining office supplies and space, for radio and television commercials, promotional college tours, etc. The website also advertises coming events and news about the label and artists. RAP Music, also referred to as Hip Hop, has become the highest grossing music of all time. This billion-dollar industry can make profits well into the tens of millions in weeks of an album's release.