Television news journalists and photojournalists must be driven by the desire to serve the viewers appetite for important, useful and controversial information that is balanced and accurate. Without balance and accuracy there is no credibility. Lack of credibility is damaging to success. Fulfilling the viewer's expectation and demand for this type of information is accomplished with captivating and compelling visuals of their community and the world in action, whether heroic or tragic. Photojournalists are, without question, one of the most important assets to an effective and successful newsroom operation.
Human capital is the most important form of capital.
An employee is a greater asset than an editing machine. News anchors must view themselves as journalist first and performers second. They should be willing to serve as reporters in the field out of a personal desire to gather and deliver information to the viewing public. If they fail to see the value of being a reporter first and anchor second, they must be convinced of this principle. They must perform well but if all they do is perform, without the demonstrated capacity to tell a solid and compelling story, they cannot be relied upon as an anchor who will remain successful over the long-haul.