The desktop computing revolution has since empowered individual endusers, changing patterns of business decision making, setting the stage for Internet growth beyond its government and academic origins, and fueling a 76 percent annual growth rate expected through the year 2000. She emphasized that the World Wide Web is a unique medium unlike the passive, oneway messaging of traditional marketing communications. Doing business on the Internet requires different skill sets. It's Explosive Growth. Hardly every company staking out its online turf has a coherent strategy, however.
Many companies get on the Web just because of the hype.
Exhibit 1 Dr. Gupta, director of the Webtracking Hermes Project at the University of Michigan, explained that experimenting, differentiating one's site from lookalikes and adapting one's business and communications approaches to the Web's unique demands are keys to success. Having conducted several worldwide surveys of Web usageonline polls drawing a selfselecting sampleDr. Gupta has tracking data remarkably similar to more expensive, projectable surveys, he contends. The Hermes Project finds the demographics of the Web's 17 million users becoming more like the general population, less not a matter of asking your marketing communications department to put up a Web site. All Digital employees worldwide can access research data on the company's intranet, and Digital is working with thirdparty information providers to add their data to the company's libraries.