I've always been exploring the meaning of love in community. One of my discoveries is not that you press people to be loving, but that you name the glimpses of love that occur. We should focus on when we see love happening.
Love has many dimensions.
It's the warm affirming feelings of acceptance and receiving people as they are, not being unduly judgmental or trying to form them into a mold we feel is more acceptable. That is important and more difficult than we think. Another expression of love in community is to encourage accountability for all the dimensions of our lives. We model this and invite others into it. Sometimes accountability leads to confrontations, but this is not the usual or most desirable.