Nearly half of the Internet users in Britain have shopped online, with average spending rising 76 percent. Satisfaction with online shopping also remains high, with only 4 percent of shoppers indicating any level of dissatisfaction with their most recent online purchase. Eighty-three percent expressed complete satisfaction. Britain has also seen high adoption rates for digital television, which has risen from 1 percent in 1998 to 9 percent in 1999 to 25 percent in 2000. Durlacher senior analyst Nick Gibson said the hard times facing the technology and Internet sectors have not diminished the appeal of the Internet to existing and potential users.
Internet users tend to be highly fickle.
Thus, the natural consolidation process has had no effect on the uptake of Internet access. In fact, more users are being forced to revert to stronger services, which may go some way towards explaining why this rate is accelerating. Copyright 2001 INT Media Group, Incorporated All Rights Reserved.