If you're faced with an event for which you're unprepared, document the steps you take while handling it, so that you can consult them when planning for the next crisis. First and foremost, make sure your athletic department has a comprehensive Crisis Management Plan . It should at the very least lay out priority steps, phone numbers, and outside experts needed to respond to the crisis and the ensuing need for internal and external communication. The media is a critical component here. A speedy, caring response is essential for real and perceived reasons.
Experts contend that it's inappropriate to act as if nothing happened and assume business as usual.
Emotions are very high after a trauma, so you must refocus your team for the season. Because degrees of trauma vary, you must first assess their needs both as a group and as individuals. Act Fast Crisis planning within the first 24 hours is critical. When a traumatic experience occurs while your team's away, the confusion and lag time are multiplied. You'll need extra help because you don't have the same resources available that you do at home.