The 21st Century demands a higher order of ethics that will help journalism grow and prosper while serving the public interest fairly, accurately and without malice. Journalists who gather, edit and report the news must be equal to the growing complexity in a new age of technological change in communications. They should do that in a professional way that includes admitting mistakes and correcting them, while encouraging criticism from communities they serve. They should conduct themselves with good manners and dignity, with respect for the rights and views of others. Doing it right ethically honors our tradition of a free press and free speech, and paves the way for those who come after us.
Ethics is the foundation of integrity and credibility.
The Society of Professional Journalists has a history of upholding such ideals, and of enhancing journalism in all its forms. Strive for balance. Avoid deceit and even the appearance of conflict of interest. Refuse gifts and favors, as well as secondary employment or affiliations that compromise the integrity of journalists and their employers. Healthy skepticism is appropriate in journalism, but not cynicism.