Creating a dynamic animation or web feature may be more important to them than spell-checking the content. If your marketing and communications department gets its hands on the project management of your e-commerce site, be wary of brochureware. Contracting an impartial third party a web design firm to manage your site development will help you design a site that truly serves your end-users. If you re trying to build a digital brand identity, inconsistency is your primary enemy. The marketing message must be clear and concise.
Ease of use is imperative.
Let your target market guide you. Some web projects actually use focus groups and usability tests to tweak their sites. There are even automated usability software tools available as well. Before the site is launched, it s important to have a plan in place for updates. Keeping your site fresh is an important part of a successful marketing plan.