The more fun campaigns are successful, and we can share nutritional information. As an industry, we are always looking for new ways to remind people the importances of getting Three Dairy a Day. Fun gets people s attention, it says we can do this, we are good for you and have fun. That message has to get pushed out there. The strongest avenue is to promote in a variety of ways.
Education programs are still important with kids.
They have influence and money. Even in rural areas, we have to tell them about the nutritional and health benefits and just how much milk can do for you. We have seen a slight upturn in fluid milk use. It has gotten attention, gotten copied and is a fun theme. The milk mustache is fun.