Markets are examined at international level, segment needs identified and study is made of organisational arrangements for promoting, pricing and servicing conventions. This class provides students with an understanding of the concept and principles of business format franchising as applied within the hospitality and tourism industry sectors. Development of business dynamics associated with business format franchising, providing an insight into the national and international activities of franchise organisations, and evaluating the franchising as a growth strategy within the hospitality and tourism sectors will also be covered. The class provides an introduction to marketing in tourism and emphasises the central customer orientation necessary for success in this field. The curriculum studies the evolving structure and development of international tourism from 1950 to the beginning of 'modern' tourism.
Examination is made of tourism statistics, definitions and international tourism flow patterns.
Tourism demand and supply patterns are analysed along with the economic impacts made such as balance of payments, government revenues, income and employment generation and regional development. Management practices are examined. This class examines the operational characteristics of the constituent sectors of the travel industry and considers the principal issues facing the industry in a changing environment. This class examines the dynamics of resort development and appraises local tourist industries across a range of resort categories. This class explores key behavioural factors influencing tourism choices, experiences and satisfactions.