Technology companies have different market parameters from companies selling commodities and manufactured products. Their market strategies are more dependent on education levels, intellectual property protection, and the culture of use of technology and the ability to use it. Patricia Glenn will address effective market strategies. Topics include the components of a market analysis, market risk, multipilers and competitiveness that lead to effective market strategies. All cancellations must be made in writing 48 hours in advance.
Equivalent substitution is permitted with prior notice.
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