But if it has a large, well-paid workforce, it will be one that wants hamburgers for lunch. Fast-food restaurants will come, without incentives. If the employees choose to live in the area, it is likely that new shops and even malls also will come. Parks, better roads and the rest will follow. Today's burger flippers are tomorrow's computer programmers.
Economic development is an art, but it requires a modicum of common sense as well.
Enter words describing a concept or keywords.