Both are aimed at informing the world of what a company has to offer. The Internet as a medium however demands a total change in the way marketeers think and act. Instead, a websurfer consciously takes an action to visit a site. The Internet is more and more becoming an information medium where visitor search for information on things that interest them. Instead of taking the company as a starting-point, a lot of us will have to learn to crawl into the potential visitor's skin.
Internet is a medium for individuals who explore the world from a lazy chair of desk.
Our thinking in groups and market segments is undermined by these properties of the Internet. There are only individuals left. Influencing groups has to make way for the choice of an individual. And that means that the power of marketeers is decreasing slowly. But of course we can influence the individual's choice.