There's always Forgiveness Day. Ask the people at Archies. If birthdays and New Year were once the only occasions for sending cards, companies like Archies, Hallmark, Giggles and Ambassador have changed all that. In India 1997, there's a card for every occasion and an occasion for every card. People now look for any reason to send a card.
Innovation is where it's at.
An exploration of emotions is on. Buried in numbers on a trip to Delhi, she had forgotten her husband's birthday. Yes, but only momentarily. Out she dashed and bought him a card. Play the card game, naturally.