Targeting Specific Audiences.
Many advertisers have an ideal audience in mind.
Choosing specific Web sites to advertise on in order to reach that specific audience is called targeting. If this sounds just like niche marketing in magazines, it is. The idea is to put your best foot forward and spread it around the Web as far and wide as possible where more and more people can be exposed to what you have to offer. These are fully interactive games inside a banner that visitors can play without leaving their game. The banners include the logo of the advertiser and a button that visitors can click-through to visit the advertiser's site.