You d better start giving it back. Gaining insight from dispersed information is hard, unless you have a way to consolidate your data. By banishing paper, a Spanish consulting firm forces its employees to share their knowledge online. By formalizing its data collection and retrieval system, the department can update its reports to fisheries in real-time. The good news is that the knowledge management movement is more than the fad some had predicted.
Knowledge management can help.
Lazy e-commerce practitioners may go the way of the milkman. Every part of your organization must reexamine its structure and processes to truly reap KM's benefits. A dangerous idea could retard your KM efforts. Despite all the hoopla surrounding the Internet, some things in life are destined to remain analog. And that's the sweet spot where good IT and good business intersect.