But there's more to gonzo than shock value. Apply this to the Web. Most seem terrified of online audiences. Lamely attempting to re-create TV, they offer vanilla content designed to offend no one. But the Web isn't television.
Individuals have strong opinions.
That's largely why they came to the party in the first place. They couldn't care less about bland pages full of sterile corporate happy talk. I produce Entropy Gradient Reversals, a satiric zine that delights in dissecting transparently clueless corporate Internet strategies. Though EGR subjects readers to bad language and a worse attitude, they cheer loudly when I bad-mouth the very companies for which many of them work. But EGR is gonzo in more than style.