The Canadian companies profiled in Success in the Making series are from a wide range of sectors and have a variety of experiences in the Japanese market. While the Japanese market will certainly demand a major investment of time and resources, the rewards can be considerable. It is imperative to have a top-quality product with distinct appeal. Companies should be willing to modify their product design and specifications, if necessary, to suit the Japanese consumer. It is important to choose the right method of distribution and develop a close relationship with your customers.
Japan can act as an important link to other Asian markets.
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