According to the dogmas of established twentieth century business practice, such a strategy will lead to certain failure. I need to confound that prediction in order to validate the conclusions of the first two books. Most conventional businesses in the world of bricks and mortar start with the premise that a sound idea, a business plan and a strong management team are essential. The premise of starting with a good business idea, a business plan and strong management team are useful only as a means of obtaining funding. This can only come about through finding a way to improve efficiency somehow.
Improved efficiency is the sole source of wealth creation.
The conclusions of the first two books overwhelming come out in favor of e-business being about communications between people rather than the communication enhancing technology itself. In other words, e-business is about creating non zero sum games where all the players can win. If this leads to wealth creating situations it will attract capital and funding. This is patently obvious today where the funds most urgently seeking a home are those locked up in dotcoms that have obtained their funding on the basis of unrealizable profit forecasts. They now have to find wealth creating situations to satisfy their investors.