Advanced Survival 1. Marketing is not just for business majors . In this age of continuous reorganization, marketing oneself has become increasingly important. We can no longer afford to have people in our organizations not know what an industrial psychologist is. Our retention within the organization is enhanced to the extent that we can clearly demonstrate our contribution to the bottom line.
Education reduces problems .
Most of the people we deal with do not have their hearts set on making our lives miserable. If we educate others in the course of doing our jobs, we may be able to prevent a number of problems from occurring. The long awaited EEOC guidelines on the definitions of disability have been published. Herb was involved 'up to here' in establishing the customer survey measure. Psychometrically, he is quite pleased with the instrument3.