Forms of address vary across countries and cultures.
In many countries, one of the surest ways to make a poor first impression is to misuse a person's name, forget a title, or try to use a first name too soon. As U.S.-based companies continue to venture out into the rest of the world in search of customers and suppliers, the cultures, languages, and names of the people they deal with will become increasingly varied. With that thought in mind, here are some guidelines for dealing with names in different cultures. They appear as last name, middle name, and, finally, first name. He should not be called Mr. Jiang.