They chose Marketing Partners, a downtown Cary Internet marketing firm, to develop and host a site in which they could offer more than just fabrics and floss to a worldwide market. The Elegant Stitches web site promotes in-house products and classes offered to local sewing buffs, but offers every pattern, plate and a complete line of fine sewing supplies, including one of the largest selections of fine laces to be found this side of Italy. The site even boasts a map to let local prospects know how to find them. Also included are helpful links that share information and knowledge about heirloom sewing and the preservation of the craft. We could never handle that kind of volume in the store.
Folks browse our site for information on classes and then call to register.
This allows us to spend more time with customers in the store and saves many hours of explanation on the phone. Customers can even use the site for creative inspiration with featured garments pictured. We just shipped an order to Shrilanka, India and have many international visitors. Orders are shipped within 24 to 48 hours for in-stock merchandise. In fact, it is going to keep on growing.