A number of professionals have a dislike for marketing and a lack of understanding. Also professional services have credence qualities. Need to use promotion to help customers perceive a service as highly tangibility. develop tangible representation of the service, ie credit card serves as the physical product with own image and benefits. Make advertising easier. Airlines use an aircraft.
Intangibility also presents pricing problems.
Visibility of the service may be a problem. Need to explain the time needed for repair, and functions that were performed if you want the repair to be more tangible. Psychological role of price is magnified since customers must rely on price as the sole indicator of service quality when other quality indicators are absent. Return to Content List Inventory Services cannot be stockpiled. Need to avoid excess unsatisfied demand and excess capacity leading to unproductive use of resources.