Those who are scared away by the current stock market turmoil may not have the right outlook.
Individual investors profit by owning good-quality companies that are successful over the long term.
Farrell also notes that bear markets aren't lasting as long as they used to because information is available a lot more quickly. Another fact is that new industries have emerged - changing the dynamics of market changes and environments. To best understand a company's value in a down market, you should continue to do your research. On page 22, Bonnie Biafore, NAIC chapter director in Denver and author of The Complete Idiot's Guide to Online Personal Finance , provides readers with an evaluation of Web sites that can provide research for stock selection. NAIC is a national, non-profit organization of investment clubs and individual investors, based in Madison Heights, Michigan.