A recognizable spokesperson may be attention-getting. Can be memorable, heart-warming and effective, but is difficult to do well. The lighthearted can also be silly, and a punchline can become stale quickly. For some audiences or subjects, humor can be offensive. It can also be expensive.
Emotional approaches range from warm and caring to fear arousing and disturbing.
How the Public Perceives Health Messages Thinking about how the public perceives health messages before you develop them to help assure that the public will hear and heed the information you want to convey. Factors affecting public acceptance of health messages are detailed below. Many people do not understand the concept of relative risk, and so personal decisions may be based on faulty reasoning. For example, the public tends to overestimate the risk of car and airplane accidents, homicides, and other events that most frequently make the news and to underestimate the risk of less newsworthy, but more common, health problems such as strokes and diabetes. The public responds to easy solutions.