As an industry service to manufacturers and others who provide editorial materials to trade publications, PICA conducted a survey of editors to find out their preferences on subjects including conducting press conferences, trade show events and press relations in general.
Introduction Dealing with the construction trade press can sometimes feel a bit daunting.
After all, you want these people to help you market your products by including them in their editorial pages. To help you accomplish this task, the Publications in Construction Association recently surveyed a cross section of construction trade press editors about their likes and dislikes. The following tips are taken from this survey. Press Events Trade press editors would like to have at least six weeks notice of a press event, especially if it is not in conjunction with a trade show. Not only does this help them shoehorn the event into their jam-packed schedules, it also helps them get the best air fares and perhaps schedule ancillary story research around your event.