Retailers have traditionally preferred leisurely versus rapid growth. Today retail entrepreneurs are rebelling against the traditional growth patterns of department stores that tried to be all things to all people. These nontraditional retailers are focusing on selling a narrow category of merchandise to a specific customer with specific tastes. There are several reasons for the numerous start-ups of specialty stores. The number of stores in this country has grown at a faster rate than the population growth.
Location is a critical factor for anyone opening a store.
You need to be in an area of high visibility since you may want to attract walk-in customers and tourists. Shopping centers or mails historically charge a higher rent because of location desirability. Mobility trends are important to store owners. As the population shifts you may be required to move to keep your share of the market. Public acceptance of specialty shops is essential to their success.