This course gives you the tips and tools you need to navigate this new way of looking at marketing the book. All aspects of book marketing are covered, from planning, packaging, publicizing, and promoting, to interaction with your sales organization. Case studies of major book campaigns are presented. The course also covers marketing budget planning and discusses how to assess the results of your efforts. Guest speakers from the industry highlight specific topics.
Enrollment is limited.
She is currently the director of marketing for Chronicle Books. Her primary focus is on marketing methods and practices that aim to generate sales as well as product and brand awareness.