The good news is, you don't have to be a connoisseur if you know the recipe. Follow me to the kitchen and let's take a look at the six phases of a successful web site project. Join the free mailing list and receive e-mail information, whenever there are significant changes on this site. Phase One begins with a blank notepad and ends with an assortment of ideas, notes, lists, goals, and an outline of your site's structure. From this should evolve an overall site concept, your site's objectives, and a detailed plan for the site from start to completion.
First impressions are critical on the web.
Describe your site's main areas, content, and any freebies or special offers you'll provide your web visitors. I've seen too many people wait to prepare a marketing plan after their site is up. Otherwise, be prepared to be the best-kept secret on the Internet. Feel free to email me with any questions about these and I will be glad to answer you and make any recommendations. Many images and text can be attached to emails and sent to your designer.