It's up to you to determine what offer produces the best response from that audience. You do this through methodically testing various offers. Savvy use of this coupon testing technique will give you the specific knowledge you require to greatly improve all of your advertising response, your sales, and your profits. Off discounts work best. Illustrations work best when you show products in-use.
Illustrations enhance credibility, aid understanding, and create desire.
Save time, save money, increase profits, protect your family, improve your standard of living, be happier, improve your health, increase your income, increase your comfort, more convenient. Your customer is only interested in what you can do for him or her. Offer extras when a customer requests information or places an order. Always suggest related items. Point out the added features and benefits of a higher priced item and then show the customer specifically how these features will make his life easier, safer, etc.