Inside Look at an Industry Leader. Free Stuff Informational, how-to booklets, videos, charts, demo disks etc. Get your helpful freebie listed here at no cost. Global Update Short how-to articles, country snapshots, marketing tips and trends about the world of international direct marketing. Where readers can turn for ideas of lists to test.
Lists are the lifeblood of the direct marketing industry.
In this new feature, we'll invite list industry leaders from the brokerage, consulting and management communities to share their insights into key topics mailers need to know and understand. A monthly column about the how-tos of selling online. Guest columnists will contribute on occasion. Nothing's more important than working with the right vendors. Each month, we'll spotlight a key supplier market and talk about new technologies and trends direct marketers should be aware of.