The AdRelevance data integrity process ensures the accuracy of the vast amounts of data collected. Unusual or outlying data points are routinely investigated in order to calibrate the system and adapt it to the ever-changing environment. As the web grows and evolves, so will the AdRelevance system. Many initiatives are underway to further improve or extend the technology such as capturing, analyzing and reporting on new forms of digital media advertising and new platforms. For more information, view the movie .
Intelligent agents are software that interact with, learn from, and adapt to their environment.