The use of offset printing on the other hand gives rise to sinking costs per copy, the larger the edition. Thereafter no copies are printed until one is ordered, and if the demand is shown to be large enough, a decision can be taken about the book being published in a traditional way or not. During autumn 1997 he entered into co-operation with the printing house Nykopia Tryck AB in Stockholm and presented four new titles, several of which had connections with Gotland.
Every author is responsible for the economic risk of the printing.
Marend sells a service, which implies that he runs the contacts with the printing house, markets and distributes book orders from the Internet, and above all, stores the books digitally. The idea is that Podium shall work on two fronts. A publication with titles demanded at libraries and booksellers, but only existing in single copies or run out from the publisher, will be established. This would be a combined backlist and classics publication. It will be possible to order these books on the Internet either from home or with the help of the bookstore staff.