Though a series of lectures, students learn how radio stations develop positioning strategies and marketing plans. In a practical application, students will monitor local programming on radio staions in the capital region and write a major report. This course teaches students the business side of radio. Through a series of lectures and practical workshops, students learn all aspects of radio sales from developing client profiles to designing a sales strategy and making sales presentations. With this backdrop, the course will explore on line listening, the fragmentation of traditional media and the rapid development of new technologies.
Field work helps students get real world job experience and advice on job search strategies.
If a student can demonstrate exceptional talent, field work sometimes leads to a job offer. This course provides students with the opportunity to put theoretical classroom instructin into practice. Studnets stpend a minimum of seventeen hours a week working at CKDJ, the campus radio station. The course prepares students for 'real world' work experience in radio. This course is a continuation of RAD1514.