Our sales representatives sometimes make cold calls, where they just pop into doctor's offices. Recently, one of our reps stopped by an office and was surprised to see the receptionist typing an insurance form. After talking with her for a few moments and hearing the grumbles about the constant typing, the sales rep suggested that she would be happy to demonstrate our software, showing her how much time she could save every month and how much more quickly they would receive reimbursement. We're just too busy to get a computer. I guess I have become more jaded through the years.
Experience just reinforces the fact that people resist change, resist leaving their comfort zones.
For years, I have consulted with chiropractors, helping them to become more efficient in collections, insurance billing, office management, etc. For years, I have watched people stumble all over themselves with inefficiency, complain about the system, grumble about the wasted time, and continue to do it the same way year after year. I have watched chiropractors and medical doctors waste incredible amounts of human resources because they feared the unknown. There is a wonderful children's book by Joan Grant, The Monster That Grew Small. The book talks about a fire-breathing dragon that scares an entire village.