Sure, certain info still comes with a price ticket and there are still consumers who're prepared to pay for it. Well, yes, in theory it is. However, thanks in no small measure to an increasingly polluted digital atmosphere and to ever more potent strains of the time virus the gap between theory and practice is growing wider and wider. In short, the wheel is starting to turn in the other direction again. But in opinion, this is where we, as email publishers, web site developers, and above all, as astute entrepreneurs, come into the picture.
Golden opportunities lie before our eyes.
Ripe fruits are there for the plucking. It's not that demand has abated. Quite the contrary. Take a recent study by the Pew Research Center, which examined what the average surfer does online. Nearly 75 percent of the people in the study went online to search for specific information.