Next, give shoppers something they can't get in the store. If Wing On is just putting up an electronic catalogue, there's nothing compelling there for the customer. All these ideas already are in place on many e-commerce Web sites. Lastly, you have to get shoppers to actually use the site. So its staff walk around stores asking people for their e-mail addresses, which are then used to send promotional offers to get those customers to use the company's Web site, too.
Loyal customers are much more profitable than having to constantly attract new ones.
In fact, that is what Beijing government officials, including Jiang Zemin himself, have repeatedly stated since 1995. Whereas China includes both the Chinese mainland ruled by the PRC and Taiwan ruled by the Republic of China, Beijing has deliberately blurred the distinction between the PRC and China. Review Publishing Company Limited, Hong Kong. All rights reserved. Search Tips Prev.