Our WB partnership with Time Warner is a tremendous success and really benefits the 11 WB affiliates in our station group. The WB was the only network to increase ratings last season, and the addition of a sixth prime-time night this fall has helped maintain the momentum. In September, we extended our affiliation agreements for Tribune's WB stations until 2004 and agreed to additional funding on the share of losses that result from our 25 percent ownership in the network. That says a lot about our confidence in the The WB's future and the role it will play in our growth. And by driving younger viewers into The WB and Fox lineups that follow, the series has helped boost our prime-time ratings.
Local news is an important part of our programming mix, too.
In each of these markets, the shows helped improve our revenue position. Our San Diego station launched a prime-time newscast in September, and early next year, we'll add morning news in Denver and Seattle. Cable and direct broadcast satellite systems are giving TV viewers a lot more options these days. I think that in a fragmenting media world, our assets will become even more valuable. Despite the proliferation of channels and new media, television has remained the best advertising medium to reach the largest audience at a single time.