Recently in her column she named a New York City furniture distributor who earned twelve column inches and a photo through an outrageous-sounding statement. Roger Abramson defended the business practice of threatening to fire employees who asked for a raise.
Journalists can t ignore such hooks.
Surprising claims interestingly defended make compelling copy. Hunt through the books you re trying to promote for attention-getting points. Three times means a winner in intuitive stock picking, says Intuition Workout author Nancy Rosanoff. Japanese-Americans say David Guterson s Snow Falling on Cedars understates the pain they experienced in West Coast World War II relocation camps. Another method of generating newsworthy angles involves taking off from current headlines.