Image scale is important in displaying the true qualities of the imagery.
If the proper scale is not maintained integrity will be compromised and our product quality misrepresented. In print terms, this equates to every 300 dpi of hardcopy displaying 80 pixels of image data. This will maintain the softcopy scale in the hardcopy rendering. For newspaper print, every 150 dpi of hardcopy shall display 80 pixels of image data. The hardcopy scale of newspaper is allowed to change because of the drop in print quality.