3 credit hours. The role of marketing information as the basis for decision making is studied, including the cost and value of information, research design and instrumentation, data analysis, and forecasting. Problem-solving exercises are included. 3 credit hours. The marketing environment, consumer behavior, and market segmentation is studied.
Emphasis is on understanding the turbulent environment surrounding the marketing decision maker.
3 credit hours. Students cannot receive credit for both Marketing 335 and Communications 335. 3 credit hours. Emphasis is on the strategic aspects of retailing and the managerial planning required to meet objectives. 3 credit hours. Offered as needed.