That's just like hot-rodding my car to take a slightly different fuel mixture. No, to be truly different you've got to be incompatible. If someone buys a Mac, they find themselves slightly stranded from the rest of the world. Macs can't be repaired by the regular mechanic you find on every street corner. Macs don't accept the standard Unleaded you'll find at every computer store.
Life's a little more difficult, a little less convenient.
Sure, for the wise ones among us, the benefits far outweigh such trivial sacrifices. Look at the oil industry. Sales of big American fuel-guzzling cars plummeted as people bought tiny foreign boxes. But when gas prices came down, people went back to their old ways, sneering at fuel-efficiency and purchasing big SUVs that get 10 miles to the gallon. The mass market doesn't think like an individual.