And she has even published her own study which she says proves her claims. From the scientific evidence currently available, it seems highly probable that pheromones and the VNO exist in man, even though a lot of questions still remain to be answered. In Japan, they have no such doubts. Well, synthesised sweat, anyway. Millions of tiny capsules in the fabric contain a synthesised pheromone found in the sweat of a man's underarms.
Friction causes the capsules to break, releasing the scent.
An added musk scent doubles the effect, says spokesman Kazuhiro Miyoshi. Those wishing to make a full pheromonal assault may opt for other accessories made with the fabric, including neckties and handkerchiefs. The hankies, the boxer shorts and other items are expected to go on sale next spring. They will cost about 50 per cent more than ordinary ones. Kanebo is already enjoying brisk sales of another pheromone-laced product.