Publishers who enhance the reading experience with electronic media may find the next generation of customers as literate as any they've ever seen. One in five new Americans joins the nation through naturalization. Their numbers are growing with changes in the political climate. Asians are more likely than immigrants from other regions to become U.S. citizens, as are better-educated people and those who have lived here longer. These new residents and millions of other ethnic whites maintain close ties with the language and culture of their homelands.
Ethnic whites are good customers.
They work hard, play hard, and spend hard. In a world of information overload, we all need shades to cut down on the glare. The trick is to avoid blinders and rose-colored glasses that screen out things we should be seeing. But vibrant color is making a comeback. Combined with growing numbers of middle-aged and Hispanic women, this may be good news for makeup.