Knowledge is necessary but not sufficient to produce behavior change. Perceptions, motivation, skills, and factors in the social environment also play important roles. Level Model Individual is the most basic level of health promotion practice. All other levels of health promotion, including groups, organizations, communities, and nations, are composed of individuals. They are the entities that comprise groups, manage organizations, elect or appoint leaders, and legislate policies.
Individuals are often the prime audiences for health educational materials, too.
For many different reasons, therefore, health practitioners must be able to explain and influence the behavior of individuals. These are characteristics of individuals such as their knowledge, attitudes, beliefs, motivation, self-concept, developmental history, past experience, skills, and behavior. The Health Belief Model addresses a person's perceptions of the threat of a health problem and the accompanying appraisal of a recommended behavior for preventing or managing the problem. Consumer Information Processing Theory addresses the processes by which consumers take in and use information in their decision making. Stages of Change Suppose you were working with a large company with about 200 smokers to plan a smoking cessation program.