In the future, we may see more domain names which further identify the source of the site. Things for Families to Think About While the URL gives a number of clues about the kind of information available within a certain Web site, you may sometimes find information on a site that you do not expect. You may only want your children to visit certain parts of the World Wide Web. The URL and domain names may be one way to help you identify those areas with your children. However, it is important to remember that URLs and domains are not always accurate identifiers of information, and you may wish to look at sites yourself before your children visit them.
Many companies conduct business on the Internet using their own Web sites.
Some also provide advertising which is displayed on the Web sites of other organizations. Advertisements online are different from advertisements in newspapers and magazines because on the Internet, you can choose to click on an ad, and move instantaneously to the Web site of the advertiser. You can also choose not to click on the advertisement at all. Things for Families to Think About To make certain that companies and advertisements you find online are authentic, you should look for information on the company's physical location, phone number, and mailing address. This information should be provided so that any consumer with a question can contact the company directly.