Amount of travel varies depending on client base and agency location. Lots of team work involved, bringing people from various agency departments together. Jobs are restricted locations London and South East bias. Some regional service suppliers eg call centres. This is a work hard, play hard field.
Hours are long.
Part-time opportunities are limited. Career breaks are possible but re-entry can be difficult. Computer skills and experience with new media eg Internet, Digital TV, WAP, is advantageous. Client organisations eg large companies, charities, also employ direct marketers and offer an alternative entry route to this career. This is sometimes possible Entry into an agency may be difficult.