The purchases will improve Mobile Commerce s software for displaying content on the screens of disparate mobile devices, said chief executive officer Bob Michels. He said that the company aims to avoid the mistakes of consumer-oriented providers of mobile computing technologies by only selling to organizations that can receive clear economic benefit from the devices. Owings Mills-based wireless giant Aether Systems Inc. Its product lets users record information about their fitness regime such details as number or repetitions of each exercise onto a Palm or other wireless device, then upload it to the Internet, where the user or a personal trainer can review and analyze the information. But while FitSync will try to sell the product to individual consumers, company president Paul Wittrock said the company s main focus is to provide the system to health clubs several of which are considering the product. The bottom line is every fitness expert says track your progress is a key to a successful program.
Health clubs have an interest in making that easy for their customers.