Today, companies seek employees who are able to cross the boundaries of traditional job functions and to easily adapt to shifts in the business environment. The Customer Insight Concentration combines courses from Marketing and Management of Information Systems. Many faculty who teach Customer Insight courses are associated with the Center for Customer Insight and focus their courses on technology and market issues which transcend disciplinary parameters. Develop knowledge and expertise in critical dimensions of information and market analysis. The Customer Insight curriculum includes courses focusing on customer relationships, new product development, organizational change, data communication and management, and supply chain management.
Emphasis is placed on contemporary business problems and hands-on solutions.
Receive early exposure to prospective employers through research projects based on real-world business problems. The Center for Customer Insight s Partner Companies, such as Accenture, Dell, Vignette, Nortel, and Texas Instruments, take an active role in submitting business problems to be used as student projects. Besides giving students valuable experience and expertise, the projects also serve as a powerful recruiting tool for CCI Partners, allowing them the opportunity to get to know students in a work environment. A Concentration in the BBA program is like a Minor with the exception that a Concentration is cross-functional requiring courses from more than one department. Both Minors and Concentrations require specific courses in a relevant area of specialization.