The most inner-directed of any VALS group, these people also are probably the most artistic and the most passionately involved with others. A profound sense of societal responsibility leads these people to support such causes as conservation, environmentalism, and consumerism. They tend to be activistic, impassioned, and knowledgeable about the world around them. Many do volunteer work. The Societally Conscious seek to live frugal lives that conserve, protect, and heal.
Inner growth remains a crucial part of life.
Consequently, many Societally Conscious people assume a high degree of self-reliance, which extends to holistic health and a sense that they are in touch with inner forces that guide them. These rare people have put it all together. They are fully mature in a psychological sense - able to see many sides of an issue, able to lead if necessary, and willing to take a secondary role if that is appropriate. They usually possess a deep sense of the fittingness of things. These highly unusual people are the Lincolns and Jeffersons and Einsteins and Schweitzers and Huxleys and Hammarskjolds of society.