All of these are missing the point. It won't be any of you that will turn the next phrase to describe this. It will probably be someone in the media. It will change the way Americans view this topic dramatically. Silent Spring really captures what Americans feel - that title brings an image to mind.
Endocrine disrupting chemicals have great potential to cause a lot of concern to the public.
They are a classic example of how the public deals with risk that makes them greatly feared. Dr. Willett Kempton wrote a book called Environmental Values in American Culture in which he said that people in the United States take the facts they hear from media and friends and put them together into a mental model. That mental model actually helps them make decisions, gives them the base of their values, and it helps them solve problems. The public did this very effectively with Silent Spring. They heard some facts about thinning eggshells.