Our being is not limited to our physical existence. It is natural that we who are living use lifeless material resources for our own progress. It is natural to respect all that exists as integral to the larger body of life. Cutthroat competition is the norm. You compete against others to make a killing.
Fair competition is the norm.
You cooperate with others to earn a living. The mass media are dominated by commercial interests and are used to promote a high-consumption culture. The mass media awaken to the challenge of sustainability and begin to explore more workable and meaningful approaches to living. The welfare of the whole is left to the workings of the free market or government bureaucracies. Each person takes responsibility for the well-being of the world, enabling high levels of decentralization and freedom at the local level, and a sustainable harmony at the global level.