Establish your credibility early Demonstrate audience analysis and understanding. Create cognitive dissonance. Be declarative, maybe firm and demanding in your close. Persuasive speaking urges us to do something. Informative speaking, on the other hand, reveals and clarifies options.
Informative speakers teach.
Persuasive speakers lead, evoke emotions and ask for audience commitment. Sometimes persuasive speeches are aimed at earning passive agreement, as in persuading an audience of the importance of some policy, value, or service. At other times, persuasive speeches aim for personal action, as in getting people to join an organization, buy a product or service, or support a cause. Methods of Persuasion People have been trying to influence one another for a long time. Maybe one of the most articulate early speakers was the Greek Philosopher Aristotle.