Locational analysis of marketing activities and consumer behavior. Review of census data bases and models used in the analysis of consumer travel and shopping patterns, trade regions, market hierarchies, facility siting, and market demand forecasting. 260T or MKTG 310, and consent of department. Examination of the internal patterns and dynamics of urban areas. Spatial, economic, political, social, and behavioral approaches to the study of cities.
Major focus is on U.S. cities.
A comprehensive study of traditional and contemporary theories of industrial locations, and the changing structure of industrial systems in regional, national, and global economies. 260T, and consent of department. Problems and techniques of map prototype development. Projects vary but include creation of customized maps and design of image maps. Directed individual study.