Then the market, which they claim is their ace, will work for them. But if the women want to make this a real cause, about equality and justice, I expect them to fight for five-set matches, too. The three-set match should have gone the way of bloomers. But while today's players have no problem wearing outfits suitable for a Hooters job interview, they aren't challenging the notion that a long workday will bring on a Victorian case of the vapors. Popularity, if you've got a great set of gams, is easy.
Equality is hard work.
Women won the right to compete in Olympic marathons in 1984. But they still compete in a heptathlon, while the men compete in a decathlon. Female distance swimmers still race 800 meters freestyle, while the men do 1,500. There is no reason for this, just the myth that women aren't durable. In tennis, nobody is.