Image ads improve the general perception of a product or institution. They're what oil companies run after a massive spill or car companies run after a recall. The campaign will cost half a million dollars. When they see a CAT bus, they know who is responsible. Apparently there is a general feeling of anonymity at the transportation commission these days.
Governmental agencies are monopolies.
They're going to get our money whether we feel good about them or not. And if they do their job well, chances are we will feel good about them. If we are to expand our transportation infrastructure, the RTC will be the entity that will go before the people to seek their approval. When that happens, maybe people will tell Woodbury and the commission to stop wasting some of their money on promoting themselves and use it instead to buy another offramp or bus. Please include your phone number.