She said she enjoys her ice cream in moderation. But when she does indulge, she said she likes her ice cream full of chunky stuff. Because ice cream season is just getting underway, David Landau, a communications manager for the International Ice Cream Association, said it's too early to tell whether the slumping economy will have any effect on sales this year. When the economy is strong, we have seen better sales of ice cream. Weather is a factor as well, as you can imagine.
Hotter weather is better for ice cream sales than cooler weather.
As the weather heats up, so will the battle for customers. Calif.-based Edy's Grand Ice Cream. Lynch said Edy's would make the necessary changes in Northeast Florida to keep its position if the market demands it. This summer will be a very good summer for the consumer. The hot and sticky season is around the corner, and Northeast Florida shoppers will determine whether Blue Bell and Mayfield are summer supermarket blockbusters, or whether the two newcomers get licked by market veterans like Edy's and Breyers, not to mention local store brands.