Welcome organised the events leading to the presidential inauguration in 1994 and we have since built up Msomi Hunt Lascaris into a 15-strong team. The title of creative director fits Hunt perfectly. We have to create original ideas to sell products. What is creative is putting forward what people already know, yet in an unexpected way. The product then moves.
Hunt says advertising is only one part of the business process.
Poor performance could be due to a number of issues such as pricing, availability, management and so on.