Even foods are included in the category of gifts. Although it's hard to classify gifts, here are some broad categories and how much Japanese spend in each category. This makes the market worth 7 to 8 trillion yen annually. Yes, they can. For example, gifts that banks and post offices give to customers are corporate gifts.
Japan is unique in that there are initial gifts and gifts presented in return.
People in other countries do not normally give a return gift. White Day was invented by industries to increase sales. The category of bridal gifts includes wedding, presents from the bride and groom to the wedding guests, gifts given to guests at the post-wedding reception party, and engagement remembrances. Gifts related to Buddhism mass, which is synonymous with dying, include gifts given in return for an initial condolence gift to the bereaved family, and gifts given to attendees of a funeral. There are gifts for joyous occasions such as birthdays, a new baby-and the appropriate return gift given by someone after he or she gets out of the hospital, gifts for those moving to a new house, and again the return gifts.