The yellow pages can be a very effective form of advertising for many companies. The space for a yellow pages ad costs the same whether you run a fantastic ad or a terrible one. Many directory publishers don't have the capabilities to design modern, eye-catching ads. If yours doesn't, or if you aren't comfortable with the designs they've presented to you, find an agency that can better serve you creatively. Use your selling point as your headline.
Many companies make the mistake of using their name as the headline.
If your name is the highlight of your business, that's fine, but in most cases it isn't. Your headline should include the issues that your customers are looking for most-some examples are proximity, speed, and price. Mediocre ads are quickly turned into outstanding ones simply by adding the right illustration. A picture is worth a thousand words, and it can do wonders to improve a copy-filled ad. Be sure that the size of the ad you are buying is right for your company.