But they know virtually nothing about what happens between the two. Sachar said he became interested in the subject after reading about information-gathering techniques using video. By compiling the data from multiple sensors and analyzing it by computer, retailers can determine how customers move through the store, how long they stay at a particular location and when traffic peaks and ebbs. Data such as this would be invaluable to retailers, who can use it to determine things like where to position merchandise and how to manage staff at peak customer volume. We expect to pilot the project with a major northeastern retailer this year.
Footprints also offers another advantage by preserving the privacy of the shopper.
The data Footprints gathers only shows that a person or group of people were in a particular area at a particular time and doesn't discern other, more personal information.