Rate wars too have been playing decisive roles. Mind you, back then we used to have a big line of surfers waiting for their turn. But these cafe owners have found away of earning here too. They charge extra money for an additional person, so if we go with friends we shell out more. The price war not withstanding, the cafes have now began to concentrate on services and interiors to attract and retail clientile.
Environment does make a difference.
We give them good seating space, arrange for drinks and other utilities. It s fun. Last but not the least, also contributing to the competitive scenario are the burgeoning numbers of ISPs in Ahmedabad. Earlier, the price of a lease line was an, here in the range of Rs 2 to 3 lakh per year. Now we have 64kbps line available right at Rs 1,10,000 up to Rs 2,80,000.