Every faculty member researches and creates.
The emphasis upon one of these activities or the other swings back and forth between them, depending upon the endeavor being undertaken. Both research and creativity are in some combination necessary to most forms of work. Research and creativity are most productive when they are intertwined together, informing each other in complementary and mutually supportive ways. It is essential to develop an overall plan for the development of your own research or creative activities, with each year spent working toward a subset of the overall goals. The professional plan is intended to serve as the basis for discussions among faculty colleagues, to ensure that all faculty are working toward the goals of the unit.