They are not always what you think, so it is worthwhile to brainstorm with other managers and with workers who actually have done the job to be sure your descriptions are accurate. For instance, the job description for years may have read must be able to lift up to 40 lbs. However, the actual job,may involve moving boxes from the shipping area to the office, which could be accomplished with a hand truck, or by some other method. If , in fact, the boxes contain paper for computer printouts and only need to be fetched twice a week, it may not even be a core component of the job. The next step involves recruiting and possibly testing for the job.
Many companies simply hire friend of their current employees.
This will NOT diversify your workforce, for it is a fact that we tend to associate with people who are like us. Therefore, if your workforce is primarily from one ethnic group, then their friends probably are from the same group. Advertise in small local papers, as well as larger ones. Contact colleges, training schools and trade schools. Call your state job service and, depending on budget, utilize other media such as radio, TV and the internet.