Niche marketing is servicing a portion of a unique market, or a unique portion of a common market, not already served. There is often little difference between recognizing a potential business opportunity and recognizing a niche marketing opportunity. Sometimes people find themselves in a niche market without planning it. Perhaps there is a product or service you need but that is difficult to obtain in your area, so you begin providing the service for yourself. You might soon find that others are asking you to provide it for them also.
Examples are custom welding and hoof trimming.
So, one way to recognize the potential for a niche market is to think about those goods and services you need. Perhaps others in your community come to you for advice, help or a certain kind of service. An example is custom haying. Niche Market Examples. Smaller communities not served by large airliners Consumer services Cut your own Christmas trees Fellowship, recreation, and consumers seeking quality You might also recognize a niche marketing opportunity from speakers you hear, articles you read, or other events that grab your attention.