An introduction to the nature, scope, functions, and importance of public relations. Emphasis is given to the role and responsibilities of the public relations practitioner. This course can serve as a comprehensive introduction for recent college graduates and prospective career changers who are new to the field. Public relations writing exercises are assigned and reviewed. Knowledge of basic PR is recommended.
Enrollment is limited.
Persuasive, clear writing and thinking are always in short supply-especially today. As information volume continues to grow, public attention spans continue to get shorter. In this environment, you must be able to drive your public relations message through the clutter, while being sensitive to complex client needs and technical detail. That is the public relations writer's challenge and opportunity. This introductory course offers practice in writing news releases, pitch letters, bios, fact sheets, and backgrounders-with weekly exercises and critical evaluation.