Your rank and position are not personal rewards. You earn them so that you can better serve the nation, the Army, and your unit. Integrity means being honest and upright, avoiding deception, and living the values that you suggest for your subordinates. Integrity is the basis for the trust and confidence that must exist among members of the Army. The concepts of beliefs, values, norms, and character are fundamental to an understanding of professional ethics.
Ethics are principles or standards that guide professionals to do the moral or right thing.
As a leader, your commitment to the professional army ethic requires you to fulfill three ethical responsibilities. Be a role model. You are on display at all times and your actions speak louder than your words. Develop your subordinates ethically. You must shape the beliefs and values of your soldiers to support the values of the nation, the Army, and the unit.