When we are in a group, we are likely to act differently that when we are alone. And like obedience, the effects of groups can be sometimes disturbing. Decision Making When people must make important decisions, they turn to groups. We generally feel that a group's decision will be superior to an individual's decisions, and take comfort knowing that many minds have examined the questions. Groups, however, don't always make good decisions.
Juries sometimes render verdicts that run counter to the evidence presented.
Community groups take radical stances on issues before thinking through all the ramifications. More people means more information. Decision making can be effortful, and complex. More people means that areas of expertise can be exploited. Also, you can make more monumental decisions in groups, because you know you won't be singled out for blame.