This is something that will more than likely be done for the life of your site. One aspect I haven't seen discussed much in regard to linking is the fact that there are going to be sites that link to you that you DON'T want linking to you. For example, I've discovered a few adult sites that had placed a link to my site on theirs. We've been discussing the ongoing aspects of site promotion, now it's time to switch gears a bit and get into a few of the things involved in improving a site's design over time. Based on suggestions, complaints, and observations from those who've visited our sites, we learn what to keep, what to tweak, and what to lose.
Email is valuable to a webmaster.
Don't ignore common problems expressed by many visitors. You can learn a lot from visitor feedback and improve your site much more than you can by trying to assess the strengths and weaknesses yourself. Needless to say, this is an ongoing process as well. I hope I've shown you in this article a few of the ways that site design and promotion are an ongoing process. Don't get discouraged at the prospect of all the work that lies ahead of you.