It allows us to advertise on the section of the newscast we most desire. In an advertising world that is dominated by the principles of reach and frequency, CNN has become the great frequency programming tool for local home furnishings retail stores. On the weekends, Style with Elsa Klensch is a must to buy if you are the least bit interested in fashion. This network is truly their source for news and information. When you are considering year long buys, remember as in all television, the number of households watching television will be larger in the 4th quarter and the 1st quarter of the year.
Inclement weather is the key for much of the country.
But many suggest, after the children go back to school, these quarters are when the women have more time to watch than when the children are off from school. This is a period when all the networks have morning news programming and the competition is especially keen. But after 10AM, CNN dominates. Above the norm, viewers of CNN last year have used a home decorating service. We have limited our article to CNN this month.