A roller coaster provides highs and lows. The highs and lows of a roller coaster usually come in rapid succession. Startups can also face rapid changes, and one should be ready for them. Although people often say that entrepreneurs are risk-takers, one will find that most of them don't jump out of airplanes. On the contrary, while they're not afraid to undertake projects that might fail, they also work to minimize risk.
Entrepreneurs look at problems and craft new ways of doing things.
DiVA managed to attend tradeshows by appearing at other companies' booths. Entrepreneurs often think and act differently, but the most successful ones are not loners. Many people leave larger companies because they want to be their own boss. The simple fact is that no one is really their own boss. An entrepreneur must answer to many people, including customers, investors and employees.