He's hoping to pilfer the best elements of Lincoln's look from the 1950s and, mainly, the '60s to recreate the brand as purely, strongly, traditionally American luxury. Cadillac, meanwhile, has chosen a futuristic direction, defining itself with edgy styling and fancy technology. Inside, the heritage is more obvious. Enormous pedals are trimmed with metal. The steering wheel is flat, not dished, and has spindly, old-fashioned spokes.
Instruments are round, but their faces are overlaid with square trim.
Very much your father's, or grandfather's, Lincoln. MK 9 was popular with other design professionals who watched the unveiling. Former Chrysler design boss Tom Gale also admired the car. The car is now bigger than the Maxima, which has been the brand's biggest sedan, and goes on sale in September. In Altima, it will be rated 240 hp.