Every billion earned in U.S. export dollars generates about 25,000 jobs. There has never been a better time for American businesses to begin exporting. As the world economy becomes more interdependent, the opportunities for small businesses become more attractive. Exporting is booming in the United States, and small businesses are beginning to realize that the world is their market. A busi- ness does not have to be big to sell in the global marketplace.
Experience shows that small businesses can and do export success- fully.
Finding your niche in the world market is similar to find- ing it in the U.S. market. Many of the same qualities that make small business owners successful in the United States apply to success in global markets. The Advantages of Exporting Small business exporters can play a significant role in improving the U.S. balance of trade while protecting their competitiveness and improving their profits. Exploring New Markets Thousands of small firms already compete in the global market. They account for 97 percent of companies involved in direct mer- chandise exporting, yet generate only about 30 percent of the dollar value of the nation's export sales.