Consumers also prefer gold colored honey over amber or yellow colored honey, which are considered too strong or not strong enough respectively. Clover and orange were the most recognized varietal honey types, followed by sage and alfalfa. Honey is easy to use. Honey is healthy. Honey is priced reasonably.
Honey is a good source of energy.
Honey improves food flavor. Honey is good for children. Honey is good for adults. Honey tastes better than syrups. Therefore, the present honey consumer, according to the study, is an averaged sized family with medium to high income, whose members' ages lie between 24-60 years.