Once you have identified the type of positions, organizations and industries of interest and have chosen the geographic location in which you want to live, your next step is to identify and research potential employers that fit your preferences. Since today's job market is competitive, you must complete thorough research of potential employers as part of an effective job search campaign. Targeting specific employers for direct contact is a much more effective approach than mass mailings.
Employers often evaluate candidates on whether they have done their homework.
Your research also conveys to employers that you are genuinely interested and enthusiastic about their organization. In an interview, you need to have knowledge of the employer's needs in order to effectively market your skills, experience and background to those needs. You will also be able to ask more intelligent questions once you know more about an organization. Finally, researching organizations enables you to assess whether specific job opportunities will be a good fit for you. Thus, researching employers enables you to make a more informed decision.