If this value is less than .05, we conclude that the variances are not equal and use the second set. Six participants were shown advertisements with and without sexual symbolism. In each condition, the participants were asked to indicate their likelihood of purchasing the product. Sexual symbolism was defined psychoanalytically. The data from the study are given below.
Higher scores indicate a greater willingness to purchase the product.
Because the same participants were used in both conditions, this is a within-subjects design. That means that the data must be entered in a different manner. No Sexual symbolism Create these variables and enter the data. To widen the first column just put the cursor on the boarder between the labels for the sex and nosex , hold down the left mouse button, and pull to the right. This will widen the column for the variable sex .