At this stage, the district will want to ensure that parents have received information about signs of post-traumatic stress disorder in their children. Encourage media to interview a school psychologist to help educate the public about the healing process and what neighbors and parents can do to help loved ones cope. When bad things happen, past behavior is used to predict future actions. When past behaviors are considered good and helpful, and current and future behaviors don't match those expectations, there is a loss of credibility. Trust is the absence of fear.
Fear is the most powerful human emotion to remediate.
However, left unattended, fear turns to frustration, anger, then to retribution. Ask for input from all, even perceived opponents. Demonstrate that you've heard, adjust action. Stay in touch. Speak in plain language.