There is a need to recognize that businesses are changing fundamentally in the way they sell and do business for print. We can expect to see close to 5 percent of the print volume going online within the next year. However, printer adoption will definitely trail the customer adoption rates by upwards of 12-18 months. By year 2003, we should expect to see the impact of Second Wave companies. Staying competitive is still the basis for moving forward in business.
Few companies are prepared for the impact of linking their businesses to the Internet.
Fewer still are prepared for the impact of linking their businesses to the customer. While the Internet has sent shock waves throughout the business community, the major economic shifts are yet to come. Bottom line, companies will compete on the basis of how effectively they can integrate their information with that of their customers and suppliers to create a positive business experience. GAIN is sponsored by Heidelberg , and Graphic Arts Monthly .