The studio has come under fire for passing out small mirrors to publicize its cautionary drug-trafficking tale, Blow . As a marketing ploy prior to its release, New Line handed out between 200 and 1,000 small souvenir mirrors featuring the Blow logo, which were distributed along with invites to advance screenings of the film. But one angry mirror owner told California's Orange County Register that the New Line's promotional gimmick went too far. They're glorifying drug use. I work in court and see people addicted to drugs every day.
Families are distraught, lives are ruined.
Still, New Line utilized the drug theme for Blow 's premiere, not to mention other promotional events. New Line, meanwhile, is defending its film and the promotion. Inc. All rights reserved.