We are here to provide you with a service that enables you to grow. First and foremost, the release must be credible in the eyes of the recipient. The release is well written.
Information is presented in a factual manner.
Hyperbole, cute spins and overt sales pitches are not acceptable to media professionals. The content is newsworthy and relevant to the recipient. Write a news release, not an advertisement. The release is sent to journalists who have expressed interest in receiving it. Unsolicited releases are not effective.