It takes time. There are many ways to get educated. Review IDA Information Sheets and other material. Ask questions of knowledgeable colleagues and friends. Attend meetings and classes.
Few people know much about lighting, or even notice it.
Some do, but many of those know little about the obtrusive effects of lighting. There are no enemies, just the uninformed. There are no problems, just opportunities. Persistence is the real key to success. Don't get discouraged.