It is designed to help girls stay away from alcohol, illegal drugs and tobacco.
Girls have power in numbers, the campaign reports.
There are more than 11 million aged 9 to 14 in the United States right now. And girls that age face a tricky transition. Research shows that during the difficult, sometimes stormy, passage from childhood to early adolescence, girls can be especially vulnerable to risky behaviors, including trying out alcohol, tobacco and drugs. Those are depressing statistics. But there's lots of good news about girls too.