New home subdivision areas can sometimes offer 5 different builders with 25 different floor plans between them. And there is no doubt that they are all beautifully decorated, with each builder touting its success, its quality, and its terms that are oh so inviting. The key here is not to let your emotions decide which home is for you. If you haven't heard it before, you're hearing it now.
Emotion is what sells things like homes, especially new ones.
That's what everything is geared to, from the fancy advertising and smiling kids and puppies in the weekend builder ads to the elegant model home sales office with its plush surroundings. It's no different than car commercials showing incredibly good-looking, successful people in shiny new cars, blowing everyone else on the freeway into the dust. It's called marketing. Many homebuyers get so fixated on one particular property because of the emotion it stirs in them that they literally become blind to all others, with logic and objectivity taking a back seat, however. When you go out looking, it's important to retain a level head.