What you get out of your internship is basically up to you. Coke wants their interns to learn as much as possible. They feel the best way to learn is to go out there and do it. This can be scary at first, especially if you are not used to dealing with professionals or the public, but in the long run it is worth it. I was offered a full-time position after interning for only two months.
Future employers are extremely impressed by college students who have completed internships.
It shows them you want to gain knowledge that a classroom setting can't fully offer. Coke is a challenging company so you will need to work hard. It is also a fun and exciting place as well. See if sales is for you by interning at Coca-Cola.