We believe in getting them early and having them for life.
Kids are very sensitive to that.
At school, children are comfortable and susceptible to promptings. Children in schools with Channel One spend time equivalent to a full instructional week watching it. Capitalism, he said, depends on certain stern virtues, such as asceticism, thrift, industriousness, self-denial, deferral of gratification. But capitalism produces social surpluses, which beget luxury, which begets materialism, self-indulgence, acquisitiveness, instant gratification. Which is why schools should be commerce-free zones.