The purpose of the research is clearly stated and well motivated. The presenter convincingly argues that the issue is important. Analysis of the problem is complete, cohesive, and convincing. Presentation covers the important points. Points are logically related to one another.
Evidence supporting the arguments is well researched and convincing.
Each major point is supported by vivid, tangible examples that indicate in-depth understanding of the relevant issues. Background information is well researched, relevant and well presented. Present relevant financial and economic information about the organization and its industry. Presentation has an identifiable, logical structure. That is, sections of presentation are distinguishable and appropriately related, presentation builds an argument and develops a logically related conclusion based upon evidence.