Additionally, co-hosting a contest on LaunchPad provides another avenue to collect email addresses. This has proven a valuable way to link ROI and cost per lead to a LaunchPad event. We have seen direct lead generation when running a contest on LaunchPad where email addresses are collected. This number is far below the average cost of a lead as generated by postal direct mail or a trade show. Many of the email addresses generated from the contest were from an international address.
International customers are considerably more expensive to reach through traditional direct mail.
The public relations benefits of the launch are easy to understand. Summary LaunchPad and other major portal sites such as CNet, serve as excellent venues to make an initial product launch or create downloads for a new product release. It serves as an excellent springboard to get critical early downloads. Without LaunchPad, our clients would be looking at spending far more to successfully launch their product than they do currently. It's a critical part of every new product launch for us.