Use your keywords throughout your page . Search engines will check to see if the keywords appear near the top of a web page, such as in the headline or in the first few paragraphs of text. They assume that any page relevant to the topic will mention those words right from the beginning. Have a good keyword density on your page . Keyword density is derived by dividing the frequency of that word by the total words on the page.
Frequency is a major factor in how search engines determine relevancy.
A search engine will analyze how often keywords appear in relation to other words in a web page. Those with a higher frequency are often deemed more relevant than other web pages. This can turn into a balancing act as too high a density can be considered spam by some engines. Continually work on improving your link popularity . Listings on popular Web sites can increase your traffic significantly.