Individuals who become involved will champion your cause. Its been proven, time and time again, that individuals who become involved in an organization become generous contributors and recruit additional donors. Enthusiasm is infectious. Individuals who believe in your organization will donate year after year. Consider the cumulative impact.
Individuals appreciate recognition.
While corporate and foundation gift-giving criteria will change with political, economic, and social tides, individuals who feel appreciated will give year after year to organizations they believe in. Ask your Board and volunteers to think of new ways to recognize your donors. Individuals put the fun back in fundraising. It's the personal contacts and the relationships that develop that make fundraising enjoyable. Caring individuals enrich your life in addition to enriching your organization.