People who want to solve problems think constantly. The first is to visualize the next generation of Intel microprocessors and to foresee a more-complex world that Intel will help to create and, ultimately, to simplify. But what I really learned was how to do things dramatically better. Fast Company spoke with Yu at Intel's Santa Clara, California headquarters last September, during a week in which global markets were tanking and a number of Silicon Valley companies were explaining poor earnings reports. It seemed an opportune time to ask him about his principles for applied innovation.
Innovation has a human pace and scale.
Understand that the creative process is chaotic. But humans are persistent. Good companies harness that persistence and get people to believe that they can make it happen. Innovation doesn't happen until you want to do something badly enough. Start with the goal in mind.