The Hermes project conducted additional analysis which indicated generally high income Internet users. Among households that have Internet access, the majority have some sort of home office activity. There is strong business or home-working element to Internet use. Network Wizards notes that there are 6.64 million host computers on the Internet. Of these, 2.37 million are international hosts representing 150 countries.
Individuals are able to customize their information needs from companies.
Hoffman and Novak believe that this will increase brand loyalty because the WWW will build stronger interactive relationships between firm and customer.