Price the product appropriately for the marketplace. The tapes could be marketed at a low retail price point, thereby gaining access to mass distribution through mass merchants. Distributors like this, too. Identify distribution channels. Most distributors are aware of the burgeoning children's market and are looking to create and acquire product.
Many companies already have a children's video line.
Everyone is looking for new product. Gennette and Williams are selling something that had a clear distribution channel and could be readily marketed. Although they'd never produced consumer home videos, the concept was not so difficult that a buyer would have qualms about letting them produce their own show. Had they wanted to create licensed characters, do a music video, a dance video, or an animation, the buyer may have required other producers to make the program. Ask the right questions.