Operation FitKids was founded in 1990 in response to a challenge by Arnold Schwarzenegger, former chairman of the President's Council on Physical Fitness and Sports. His challenge to corporate America was to support and underscore physical education initiatives in our nation's schools to improve the health and fitness of our country's youth. Arnold Schwarzenegger has adopted Operation FitKids as an arm of his national Inner City Games effort. Operation FitKids has emerged as a significant program in the area of youth fitness, helping thousands of children experience the benefits of physical fitness each year. And, giving them a safe and productive place to spend their time.
Healthy children are productive children.
Fitness is a powerful tool to build the character of our nations' youth. In addition to the health benefits, children experience greater self-esteem, confidence and discipline, often leading to greater academic achievement as well.