This area of emphasis provides students with the skills, frameworks and experience consistent with responsibility for the marketing function of an organization. It focuses on the integration of a marketing orientation through the organization to best serve the needs of customers. The focus is on developing abilities in analyzing markets, produce development, pricing, marketing channels and promotional programs. This is particularly relevant for a student seeking a career in the areas of sales, marketing research or advertising. This area of emphasis provides students with the understanding and abilities needed for managing the human resource function in organizations.
Emphasis is placed upon training and development, compensation, labor laws and labor relations.
This specialization is suitable for persons seeking careers in personnel administration, training, labor law, or production management.