If you're hosting a party for clients, include music that ties in with the theme. Hire a magician to perform tricks that involve handing out your business card.
Entertainers also work well for grand openings, meetings and trade shows.
The challenge is to draw people into your booth. The promotional possibilities for entertainment are almost endless, Heimowitz said. One of his clients, a hair salon, hired a Marilyn Monroe look-alike to walk around town handing out brochures and discount coupons for the salon. As part of a publicity campaign, another small company used clowns and jesters to deliver gift baskets to on-air personalities at local radio and TV stations. This is a random advertisement for an outside site, which is NOT associated with Jest Dandy.