In the last analysis, the value to the customer is buying an original Ward Bennett chair, not a knock-off. The original will retain its value. What will have enduring value is a Le Corbusier chair, a licensed Hoffmann chair, or Wright or Mackintosh, or a design by one of today's rising stars, Timothy de Fiebre, Manfred Petri, Vico Magistretti, Anita Schmidt, Paolo Piva. Even the automobile industry has a more honest price structure now than the furniture industry. Good design is not free.
Good design is life enhancement.
We should make it part of our clients' value system. The fight must continue.