A multidisciplinary approach creates a broad understanding of the subject matter. Concepts from economics, political science, anthropology, sociology, management, and marketing are integrated into the course. The textbook is heavily supplemented with articles from appropriate journals and magazines. This course may be repeated for credit for different selected topics. See 887-32000 for description and prerequisites.
Emphasis is on survey methods focusing on questionnaire construction, data collection, and analysis.
Specifically, the student is required to analyze actual and hypothetical marketing situations and react to or solve marketing problems by demonstrating an understanding of the marketing concept, the marketing mix, marketing strategy, and a strategic perspective. This course may be repeated for credit for different selected topics. Marketing NLA See 882-49800. Combined total of 884-49800 and 49900 may not exceed 6 credits. Marketing NLA See 880-49900.