The company pioneered the utilization of natural colors and set the industry standards still in use today. Prior, Dr. Lauro had extensive industrial experience in new product development. During 1969 to 1972, he held a management position reporting to the President of Roman Products, South Hackensack, N.J. and was responsible for the establishment of a Technical Center and its research activities. During 1963 to 1969 he reported to the President and Executive Committee of Thomas J. Lipton Co. in Englewood Cliffs, N.J., as Manager of the New Products Coordination Department responsible for charting, directing and effecting timely interdepartmental communications relative to a corporate new products program. Dr. Lauro has lectured, by invitation from various Food Science Departments in US, on selected areas of Natural Colors.
Expertise is in all areas of natural colors.
Research is often product specific, although at times, results have benefited entire industry segments. He has developed colorants for the Food, Pharmaceutical and Cosmetic manufacturers to encourage them to use natural alternatives. His leadership rekindled interest in utilization of natural colors and revitalized the natural color industry.