The strategy statement developed should satisfy the goals outlined above and should pass specific tests regarding their viability. These statements on your marketing strategy should be measurable and provide a clear course of action to differentiate your company from the competition. Specific areas to cover in your strategy statement include financial, quality, technology, personnel and more. Or, Our company will leverage the use of computer technology to secure and better serve our customer base by providing better information, faster service and more consistent quality. Both provide measurable strategies.
Financial benchmarks can be tracked, goals set and monitored.
Achieving the goals provides the shop operator with a clearly defined marketing advantage. Better performance equates to better service for the customer. The second statement provides a direction for investment and selling strategies. Many would say because they are required to have them to service the insurers they work with in their market. On the other hand, having the ability to communicate electronically, whether with estimates, images, or repair progress updates, will set many repairers apart from competitors who do not make the investment.