If the sign is lighted, its value increases, for then advertising can occur twenty-four hours a day rather than just during the daylight hours. Another important issue concerning the billboard is the angle at which the sign is placed to the road. Usually signs that are parallel to the road simply indicate the business located on a particular piece of property. Another truism concerning outdoor advertising is that familiarity breeds contempt. That is, the more often one drives by a certain sign that remains the same, the less one sees it or remembers it.
Few churches advertise via the billboard.
Rather, most church signs are located somewhere on church property, usually at a place where they are visible to people driving by. Local zoning ordinances in most cases regulate the size of signs often they are allowed to be not much larger than a standard sheet of plywood. Thus, with a permanent location and a relatively small size, a sign s chances of being noticed on a regular basis decrease significantly. Most church leaders want people to become aware of the name and location of their church. People who offer advice on where churches should be located suggest streets that have a relatively high volume of traffic.