Behind every publisher's imprint there must be a carefully orchestrated plan to develop, manufacture, and distribute a profitable line of books. In this course, you see how a publisher develops a business plan and organizes and operates a successful publishing firm. A look at the big picture takes in the business plan and long-range planning and the part each plays in the success of the operation. Whether you work in a large publishing house or are a small independent, an entrepreneur, or a newcomer to publishing, this course gives you an understanding of the role that business and finance play at every step of the publishing process.
Enrollment is limited.
He joined the family-owned company 31 years ago as controller, and became president in 1970 and chairman and CEO in 1993.