This course will teach you how to effectively handle such crises. CEU Political Public Relations Government is pervasive in our lives. It influences everything from nursing homes, water supply, trash pick-up, recycling, educational standards for our children, to the freedom of a motorcyclist to ride without a helmet. Businesses, organizations, and individuals use the tools of public relations to influence government and public policy. They seek new legislation, changes in existing laws, regulatory relief, and governmental support and funding.
Individuals use PR tools to seek public office or defeat an incumbent.
Government uses PR to inform and influence you and win your acceptance and support of public programs and policies. This course is designed to provide an overview of how individuals, businesses, organizations and government use the tools of public relations to influence the political process. Debra Prewitt, former city council person, mayor, state legislator and non-profit director will briefly review the structure of government at the federal, state and local level and show you how to reach and influence law makers and civil servants. Real-world examples and case studies will illustrate how to formulate clear objectives, develop a PR plan, and choose effective techniques to achieve your goals. The Internet has created new opportunities and challenges for PR professionals.