Groove is a platform for Free Agent Nation. It may well be the platform for Free Agent Nation. It gives that vast constituency standing to handle major tasks without being undone by server costs and expensive bandwidth. Just as important, Groove turns responders into initiators. If you have a really great marketing idea for Pepsi, and you know people who can provide the various skill sets to make that idea fly, all of you can work together in Groove's shared space.
Groove makes it possible to light up the edge.
Of course, lighting up the edge of an organization changes the practice of management. Napster has raised the issue of intellectual property rights. Someone will soon hack into TiVo's digital recording system and do to television programming what Napster did to the music business. You pay people to engage in peer networks and see what they return. If they return new and better ideas, you pay them more money.