Defines its terms and applies them intelligently and consistently. Strong, appropriate evidence for claims. Smooth movement between general claims and specific, ample details. Considers opposing viewpoints and anticipates reader response. Establishes logical connections and necessary distinctions.
Ideas build upon other ideas.
Consistent tone that suits its subject, occasion, and audience. Few mechanical, spelling, or diction errors. A distinct, active voice. Smooth, clear expression that uses parallelism, subordination, transitions, apposition, and sentence variety. Precise verbs and nouns.