Good facilities will not guarantee success, nor will poorly designed ones guarantee failure. The same can be said for management, employees, and equipment. By themselves, none of these elements of a business is enough to ensure success. They are all part of an integrated system, and to function effectively all the parts have to be in harmony. If one is confronted with a very elementary situation where he has to choose one of two alternative messages, then it is arbitrarily said that the information, associated with this situation, is unity.
Information is a measure of one's freedom of choice in selecting a message.
The greater this freedom of choice, the greater the information, the greater is the uncertainty that the message actually selected is some particular one. Greater freedom of choice, greater uncertainty, greater information go hand in hand. There is the same affinity, if still more inconceivable, between the things of the mind and material things. The phenomenon perpetually folds in upon itself. Or, worse, to fault viewers for a lack of understanding.