The book is about making your business thrive on the Internet, with an emphasis on speed. The elimination of the middle man, direct sales to consumers, all make for a more efficient market. If your business is not yet on the Net it soon will be or be marginalized by your competitors who operate more efficiently on the Net, and can charge lower prices. The book debunks many time-honored business maxims made obsolete in today's hypercompetitive, hyperconnected environment. Long development times are out.
Fast betas are in.
The longer you take to deploy, the more risk of coming in second, and mistakes are compounded. Use the Internet as the World's Most Sophisticated Telephone 2. Speed is Everything 3. Cut Costs and Increase Efficiency Using the Web 4. Today Requires Something More 5.