This campaign consists of distributing your electronic announcement to a targeted group of Internet users. You need to know how to appropriately format your announcement as well as to collect and organize a list of outlets for your announcement. You'll also need to set up systems so you can efficiently respond to inquiries.
Electronic announcements use a two-step approach.
The announcement that is distributed via email or posted to other Web sites, listservs, or newsgroups is no more than a couple of paragraphs. Unlike traditional print news releases, which may go on for pages and pages, electronic news releases are more of an invitation to receive the news rather than the news itself. Give careful consideration to what you place in the subject line. Be descriptive so the recipient will be motivated to read the message, not hit the delete key. You can make your signature special by adding the occasional quote from a visitor to your site or arts critic or promote new content as an addition to your home page.