If a customer wanted to use the computer for another use, he could try to buy a different program. However, because the computer world was still new, the experts in the field had not been established, so he had little sound advice to rely on when choosing a program. Many people made poor decisions about programs, which led them to be even more confused and frustrated with the computer world. For the consumer, it was utter chaos because the computer world changed so rapidly. Often computers would be outdated by new technology in a couple of years.
Many consumers couldn t keep informed of the massive amount of new products that came out.
Such a society, totally new to computers, uneducated about the uses and possibilities in the digital world, was searching for something which would make their lives simpler. The simplest choice is no choice at all, and a company which would secure the operating system business so there was only one system would be welcome to the average consumer. A standard operating system came in the form of Microsoft Windows. This standard, while holding virtually a monopoly over the computer industry operating system , enabled the consumer to adapt somewhat to the computer industry. Without the choices of which operating system to run their computer, the consumer was able to treat a computer somewhat like a car, buying the one with the best parts.