Simplicity makes for faster sites and happier users. Simple, bold headlines should be used with descriptive text following or linked. Word count should be cut in half. I think it was something chicken. This section, 'favorite chicken dishes and recommended side dishes as voted by our patrons' as well as 'budget meals' should help me out.
Frequent users appreciate access to their last order or shopping list.
You take a moment to look up from the menu and notice a placard on the table. Your evening just keeps getting better. Offering first-time visitors an incentive to buy has proven successful. As has rewarding repeat customers. I hope it doesn't take long to be served .