There's a right way and a wrong way to make a consumer complaint. There's a right way and a wrong way to make a consumer complaint. Fortunately, John and Mariah Bear have written a book that details all the correct ways.
Every study has shown that most people with complaints never act on it, they write.
The Federal Trade Commission has estimated that buyers in the U.S. are unhappy with 75 million purchases every year, from chewing gum to luxury cars. As few as 4 percent ever complain. Doing nothing is sure to fail. But there is a right way. The authors don't recommend chewing out employees or sending generic complaint letters.