But recruiters aren't sitting still. Participating soldiers will receive free or heavily discounted laptops and Internet access to take online courses toward a college degree. The online education program is just the beginning. The Army was also one of several sponsors of CBS' popular TV show Survivor . Because the Internet plays such a significant role in the lives of Generation Y kids, it's almost a necessity that the Army beef up its presence there.
Internet users are typically smart, discerning, and inquisitive.
And leads off the Internet convert to enlistments at twice the rate of other media sources. Internet users certainly represent an ideal target for Army recruiters. Web users have typically reached a high level of literacy and education. However, according to Lichtenstein, the Army's concentration on recruiting over the Web could all be a pipe dream. Fill in this form for your free trial issue.