If you are unqualified, you must drop this class immediately, following the usual procedures. This will allow a qualified student to enroll. All classes are subject to administrative audit at any time during the semester. Any student found to be unqualified will be administratively dropped from this class. Developing a marketing strategy entails, essentially, the crafting of a marketing mix for a specific target market segment.
Effective strategy exploits both market opportunity and organizational strengths.
The course will be taught via a blend of interactive lectures, case discussions, and group exercises. Preparation and participation by students is an essential component of the course, and is graded accordingly. I regard class meetings as professional commitments, and expect you to do likewise. Do not take this course if you do not intend to be present at every session. Your overall objective is to enhance both your understanding and decision-making skills in marketing.