When a disaster unfolds, many corporate chiefs shake their heads and refuse to acknowledge the gravity of the problem. Denial then gives way to anger. When the crisis doesn't go away quickly, the panic sets in. You have to take charge. Company officials must next overcome a powerful impulse to run for cover from the press and the public.
Executives often bury their heads in the sand and refuse to communicate.
When that happens, the public loses faith in the firm, and its products, which may never be restored. One of the most important steps in dealing with a disaster is investigating its causes. We didn't know where to turn. No one was prepared to address the problem. The company hired Lexicon Communications, which organized a team of safety engineers and Swinerton executives to assess the possible causes of the collapse.