The Internet offers a unique opportunity for us to communicate directly with our customers 24 hours a day. We have been growing cut flowers commercially for 15 years and in that time have sold flowers in Hobart, Perth, Adelaide, Melbourne, Sydney and Brisbane. At Pinerise the 'cool chain' from grower to consumer is recognized as a very important quality control measure.
Harvesting is finished early in the day before any heat from the sun enters the flower buds.
The buds are quickly put in the coolroom and only removed briefly for grading and packing. The pre-chilled boxes are then flown overnight to capital city airports. In the U.S.A. before refrigeration they were a popular cut flower because they could be picked, packed and shipped by rail all over the country and arrive at their destination in good condition. The journey could sometimes take three days. Nowadays many peonies are exported each year from Australia to the west coast of America.