Lack of Communication. That means that a quick call from your PR advisor needs your attention so that he or she may act on your behalf to issue a news release or contact a member of the media to call attention to your role. Failure to DO Anything Newsworthy . If you company is not doing anything, then you simply will not generate any news. Holding an annual training session with a major industry figure and then not permitting the PR firm to invite the media to attend and learn about new trends, issues, etc.
Many companies are under siege from special interest groups opposed to their products or services.
Failure to authorize your PR firm to create a plan that identifies the procedures to immediately take can turn any unexpected or adverse publicity into an even bigger disaster. Failure to Respond to Media Inquiries. In the intense competition to secure media coverage, the failure to take a reporter's call immediately only means that he or she will go elsewhere to secure the information they need. Reporters routinely work on several stories each day and cannot afford to wait around an hour or longer to get a response. Your competition will benefit if they respond when you do not.