That means the latest of the studies is five years old. It must be remembered that MTV is a business. Its purpose is to make money, grow and make more money. That is accomplished by increasing its range of influence, and that is occurring. Se-Wen Sun and James Lull determined in 1983 that the average amount of time youth spent watching MTV was two hours per day during the week and somewhat higher on the week ends.
Girls watch more on week ends.
It is a social event. The teens watch MTV with their friends. They watch MTV to get an interpretation of the song. The watch for music appreciation, but mostly they watch as a leisure activity or because they are bored. In 1984 Baxter, De Riemer, Landini, Leslie, and Singletary found that 59.7 percent of MTV videos showed the portrayal of sexual feelings or impulses, 56.5 percent showed dancing and 53.2 percent showed violence and or crime.