You can register with our website if you would like to receive information related to the vacations we sell. Information you submit on our website will not be used for this purpose unless you fill out the e-Specials registration form. We use non-identifying and aggregate information to better design our website and to share with advertisers. For example, we may tell an advertiser that X number of individuals visited a certain area on our website, or that Y number of individuals filled out our e-Specials form, but we would not disclose anything that could be used to identify those individuals. Finally, we never use or share the personally identifiable information provided to us online in ways unrelated to the ones described above without also providing you an opportunity to opt-out or otherwise prohibit such unrelated uses.
Information is collected for use in our reporting software.
This information is used to understand our site promotional successes and failures so we can adjust our marketing offerings as a result. It is also used to report page views results to our marketing partners. We gather page views, visitor session length, hits, number of unique visitors, browser type, number if visits by each visitor, most requested pages, most accessed pages, top paths through the site, number of returning users. Not all information is shared with our partners, but some aggregate numbers such as page views during a particular time period may be. Yes, the Online Vacation Mall uses cookies to track visitors to our site.