In a variety of ways, formulas are useful both to readers and writers. Readers recognize formulas, adapt their reading methods to them, and use the parts of the formula in comprehending and remembering what is read. Working backward from the formula, the writer can write the interview questions needed to elicit the kind of information necessary to fulfill the formula's demands. A recurring set of formulas embodies a magazine's purpose, subject matter, and relationship to its audience.
Formulas help select and cultivate the audience for the publication.
Readers, in turn, learn how to read material expressed through these formulas and build expertise in decoding such articles. Rather, it is a detailed rule of thumb that is not merely intended to guide your actions but also to lead you to understand the underlying purpose that the form is intended to serve. Professionals re-invent solutions from underlying principles. A story formula functions more like a skeleton than like a suit of armor. In the hands of good writers, articles gain structure from the formula and grow from it, rather than being imprisoned by it.