Cash in on the author's self publishing experience which began in 1970. Only book on subject currently available. Others made their fortune - you can too. Facts and figures. Fully illustrated with dozens of actual successful mail order ads.
Every word is written so that the inexperienced beginner easily grasps the fundamental points.
Written by one of the most successful mailorder account executives. The secret to getting free advertising is knowing where and how to get it. One idea will return many times manual cost. Millionaire mail order bookseller tells and shows all on how he achieved success. This is not a get rich scheme.