Making a sale because you get a customer all hyped up, but that is something more than what he needs, or more expensive than he can afford, will only make an unhappy customer when logic sets in. And that's killing the golf club business right now. There's a glut of clubs on the market. And one dissatisfied customer will tell a whole bunch of people, who also may put you on their personal blacklist. Be careful with your closing skills.
Emotion can be a wonderful thing.
But logic remains long after the romance of the sale is gone.