The public has invented the concept to help them understand and cope with dangers and uncertainties of life. Therefore, you don't see a lot of bodies on the high-risk issues that the public deals with. Paul Slovik wrote an article thirteen years ago in Science, in which he described several factors that we can apply to endocrine disrupting chemicals. The first is the unknown. Unknown risks include things like pesticides, satellite crashes, nuclear weapons, and water fluoridation.
Known risks are things such as bicycles, bridges, auto racing, and handguns.
We can count deaths from known risks, but it is a little harder to count them with unknown risks. Endocrine disruptors fall in the unknown category. People dread risks from nerve gas accidents, large dams and uranium mining, more than they dread risks from power motors, caffeine, aspirin or other things they are familiar with. Controllability is very key. If a person feels like they have control, for example driving a car or using fireworks, they rank the risks low.