Introduces the legal relationships, analysis, and principles which are basic to business. Cases from law of contracts, agency, negotiable instruments. 1 Course 257. A study of the major factors influencing consumer behavior and the managerial uses of models of consumer decision making. Examination of the social, psychological and economic factors of buying behavior that are identified by alternative models of consumer decision making.
Emphasis is on the use of consumer behavior models in the development of marketing strategies.
Offered every third term, aternating with BUS 367 and BUS 465. 1 Course 315. An interdisciplinary consideration of the function of management in organizations with emphasis on business. Considers systems and theories, including environments, structure and processes, decision-making, planning and change and the like. 1 Course 323.