Aside from economic motivations, health concerns were cited by the organic farmers in Illinois, almost all of whom worry about exposure to pesticides and herbicides in farm work. Environmental concerns also motivate this group, but are less frequently cited. Duram's research in Colorado and Illinois shows that successful organic farmers are proactive risk-takers. These farmers ask questions wherever they can get answers. Because their yield will not match that of conventional farms, they must compensate by finding markets that will pay a premium for organic crops.
Diversification is key to success.
Organic farmers in Illinois raise everything from bok choy, buckwheat, beets, and basil to the more usual corn, soybeans, hogs, and cattle. Large-scale growers raising grains, vegetables, and livestock initially had to seek out their own markets as well. Increasingly, however, wholesalers and organic grain elevators are seeking them out. Europe is importing more organic grain, and organic farmers in Illinois, a top soybean-producing state, are benefiting from a booming demand for organic soybeans in Japan. They're very aware of international markets.