Consumers who read your privacy policy should feel confident that your company is truly committed to respecting their privacy. The biggest fear your potential customers have is that their credit card number will be stolen. You can reassure them by employing secure technology for any commercial transaction on your Web site. Explaining the technology to your customers will provide further assurance that their credit card and personal information are as safe as possible from hackers. There are tens of thousands of retailing Web sites vying for the attention of holiday shoppers.
Internet users cite privacy as a number one concern when shopping online.
After you have gone to the trouble of adopting and implementing privacy safeguards for you customers, make sure they know about your efforts. In other words, use your commitment to privacy as a competitive advantage. As legislation unfolds at the local, national, and international level, be mindful of how your practices will be treated in different jurisdictions. The new millennium ushered in an eventful year in the privacy world. Here is a brief rundown of what we have seen this year.