Tobacco isn't grown in the west. It is likely that most people who buy them are not cowboys. The image is nothing more than a created myth that is artificially associated with this brand. If you ever saw propaganda that seemed ridiculous to you, chances are that it didn't work because you didn't want it to work. Well, sales of Mustangs went up in correlation to the ad campaign.
Education is a prerequisite for propaganda.
Students are inadvertently conditioned to be receptive to propaganda by their schools. Students are made to feel that they should have an opinion on every important question. Most of these issues are very complex, so the student falls prey to the propaganda of those whom they trust . Students feel capable of judging the merits of these opinions for themselves. In most cases they haven't learned how to evaluate these opinions .