Go through the article and use the information in it to complete the chart. Then, working with a partner, discuss what other interpretations might have been made from the observed data. Look over your chart. Create a list. Then think about how you would go about answering them.
Entertainment is big business.
In a group, pretend you are the Seagram's executives who decided to build Universal Studio's Islands of Adventure. Discuss why you think the Islands will be profitable. Identify who is your target audience, how you will convince them to come to Orlando, and how you will entice them away from Disney World. When you have finished, evaluate whether you think building the Islands was a good investment. Still working with your team, develop an advertisement to encourage people to come to the Islands of Adventure.