Advertisement sponsorships will be sought from corporations with whom Mrs. Harris had working relationships ie. IBM, GE Capital, Chase Manhattan, etc. Sponsorship will also be requested from corporations with a history of philanthropic support for African American projects, with African Americans serving in top managerial positions and corporations largely patronized by African Americans ie. Coca Cola, Sony, Sara Lee, Nike, McDonalds, etc. Free media opportunities also will be utilized.
Electronic media is a critical component to reaching the largest number of persons.
According to Nielsen Media Research and Commerce Net, nearly 80 million Americans age 16 and older are on-line and 24 percent of them are African Americans. Web sites provide instantaneous and comprehensive information for businesses and organizations needing to get their messages to the public. A campaign web site is being established through webmaster and host, Valuetec, Inc. of Atlanta, Georgia. Valuetec has agreed to host the campaign web site and e-mail free of charge for the length of the campaign in return for market exposure generated by the campaign. The web site will offer an added corporate advertisement opportunity for major campaign sponsors.