Try finishing with just a bit of mascara and a clear or translucent lip gloss. As a nice finishing touch, add bronzer lightly to your collarbone and shoulders, if they're exposed. Some tanners go on clear, while others incorporate a bronze tint to help you apply it more evenly. Either way, the following tips should help you apply self-tanner properly for a natural tan look. You can always apply extra coats of tanner until you get the color you want, but if you try to go from Snow White to Bronze Amazon in one step, you'll end up orange and streaky.
Lotions moisturize well, but can be a bit sticky for a few minutes.
Gels feel good, but in my experience they are difficult to apply evenly. You may want to choose a special formula for applying to your face, though most of these should work just fine. If your skin isn't clear and smooth, it is better to skip self-tanner on your face, because it will just emphasize spots and dry patches. In that case, use self-tanner on your body and bronzer on your face. Focus on dry areas with thick skin, like knees, elbows and ankles.