Juno has about 4 million active subscribers. Other major Internet service providers that have agreed to allow access to the addresses include Earthlink Inc. , ExciteAtHome Corp. and NetZero Inc. . New.net has developed software that allows subscribers of allied Internet service providers to recognize its alternate destinations.
Individual users can also download a plug-in that enables a browser to recognize the new addresses.
The company is aiming to clinch deals with all of the major ISPs by offering incentives, including the right to sell its addresses, Hernand said.