Strategic management in hotel operations for the experienced hotel manager who desires greater insight into issues currently influencing the industry. Focuses on the dramatic changes hotel managers have experienced over the last decade, along with implementation strategies for trends in management techniques. Hotel computer technology and applications highlighted. Importance and development of international tourism market discussed, along with the planning and development of an international tourism destination. Cultural tourism and ecotourism included.
Emphasis is on the management and operations in the resort setting.
Promotion of the resort and its sub-components, the design of facilities, services provided, and guest entertainment will be highlighted as related to both the business and leisure travelers. Examine various research efforts designed as feasibility or marketing efforts aimed at tourism economics. Tourism Planning and Policy Making. In-depth discussion and analysis of tourism destination planning and components of a tourism development plan. Included will be the importance, procedures, and strategies for policy making.