Singer Tish Hinojosa shops here. Hollywood movie companies stop here for quick additions to their Austin sets. Sewing experts come. So do beginners. It's almost impossible not to bump into fabric as you make your way through the display maze.
Live plants top the high shelves, a clue that someone here takes the time to be nurturing.
The original wooden counter where the 1960s polka dots and countless other yards of material have been smoothed out and cut is still in place. On the counter is a small receipt book in which all purchases are tallied by hand. You'll probably find them at their sewing machines, transforming favorite pieces of fabric into garments for each other. All their clothes are homemade. They have not just built a successful old-fashioned business.