We do that by covering local news with a vengeance and matching them on the big national and international stories. We have a later deadline advantage and we try to maximize late-breaking stories on our front page. They want it all. If we know we're going to be late because of late-breaking news, we tell readers why on the front page. Beyond that, our research is telling us readers can't get enough local news.
Education is hot.
So we're planning to increase our local newshole next year. As a parent with three children in public school and a wife who's an active school volunteer, I've become sensitized to education issues and interest. The Ledger regularly undertakes substantial projects such as a lengthy series on Steve Spurrier that was turned into a book and a magazine featuring the state's 50 most important Floridians of this century. A. Some of them are things that appeal to me personally. No one had done an exhaustive look at Spurrier's life and his formative experiences.