Additionally, a site must make a quick and outstanding first impression. There are no second chances to make a lasting first impression on the internet. Great sites do not happen by accident. Efficient page layout and graphics conveying an accurate message define a great web site. Clean Layout Clean layout enables people to find information fast.
Every web site needs to communicate quickly that which the site has to offer.
The text should be easy to read. Long, full-width lines of text are difficult to follow and read. Poor layout causes confusion and will not leave the impression for which the client has paid, and will often make people leave the site, possibly to never return. While graphics make a critical contribution to the image and character of the site, they are also what most often slows the web site to a crawl. The attention span of an average user waiting for a page to load is about 7 seconds.