Building this kind of environment is so important that it's one of two IDS corporate strategic priorities. Our vision is to become the Best Place To Work for people of character, competence, and courage. We believe that's the best way for us to create and sustain competitive advantage and to ensure continued superior business results. While Best Place To Work has many components three are the most central. First and most important is leadership.
Leadership is critical to the success of any business initiative.
This is as true for work and family issues as it is for more conventional bottom line business endeavors. To Work vision is diversity. We are committed to building a diverse workforce because it's the right thing to do and because it's the smart thing to do. To Work vision is our reward system. We know that many work and family issues are rooted in or aggravated by financial pressures.