RaceFan, Inc. was formed in September of 2000 by racing enthusiasts with a passion to improve the sport for the benefit of the fans. Through its marketing division, RaceFan Marketing creates sponsorship opportunities for tracks, teams, and drivers. For the first time, a direct channel has been established to bring national sponsorship dollars to local tracks, and to teams and drivers, who have never found it available. Our clients obtain access to local race fans for the execution of Loyalty Programs, Store Traffic Programs, New Product Introductions, Brand Development, Equity Building, Registrations, and Collateral Material Distribution. RaceFan provides tracks with sponsorship revenue based on each track's rate card, and RaceFan charges no commission or agency fee to the tracks.
Every package is designed around the individual track and existing track relationships.
Each track determines its level of participation. RaceFan Marketing welcomes relationships with motorsports facilities of every shape, size and type. Jay Pees MotorSports Management Tracks and Teams have always found it difficult to obtain skilled, affordable administrative support services. Accounting, Bookkeeping, Tax reporting, Payroll, Fringe benefit development and management, Contract negotiation, Employee leasing, Administrative oversight, and more - available when it is needed. RaceFan's contract administrative services leave tracks and teams more time to do what they do best and what they enjoy doing most.