Knowledge of the organization, its products or services, structure, locations, and needs is essential. At times it will be difficult to get much information about an employer. The next best thing is to be knowledgeable of the industry and the organization's competitors. Thorough preparation will strengthen your self-confidence and will demonstrate sincere interest in the job. Clearly Defining Your Goals Before the Interview .
Employers look favorably upon candidates who have specific and well-defined career goals.
Many job seekers mistakenly believe that the more general they are about what they want to do, the better their chance of getting a job. Such is not the case. Focus as clearly as possible on your job objective. A clear objective can indicate how well you will fit into a company, as well as demonstrate your maturity. You must be able to communicate information effectively to the employer.