Most of this growth is commercial. There has to be a reason why. Gaining increased Awareness for companies is one reason. Awareness must come first.
Insistence comes last.
Some people will not eat any brand of ketchup except Heinz. The web helps move consumers more quickly through the four perception stages. The current web trend is toward local city and regional sites. This is good for everyone since people tend to shop locally and like to buy from firms they can go see in person if there is a problem. City sites allow Nationwide firms to list their local dealers' web pages in sites reaching each dealer's own community right where they sell.