Good graphics, page and site design, easily navigated, a fun, enoyable experience. Note also the games page and mystery page that are fun but still promote product. This is a deep site, not as visually interesting throughout as other sites, but rich in content. All is focused at an international level on selling product to consumers. Still one of my favorite sites.
Graphics integrate well with text and carry a heavy informational load without overburdening.
Everything combines into a kind of poetry that makes this site delightful. A good example of the educational and artistic possiblities of the Web. Lots of thought went into the concept, design, research, and production of this site. Well designed, well organized, interesting both visually and texually. Notice the laid-back, but serious, tone that's created through choice of language, content, and graphics, and see how that tone is reinforced through organization and navigation.