This works, as a large number of successful examples have shown in practice. But it only works if the products and services presented on these networks are competitive. After all, even on an electronic market it is goods and services which are being traded. In other words, being present on global, electronic markets does not relieve us of the need to be competitive in our core busi-ness. The wind of competition will be harsher on the global marketplace than we have been used to.
Electronic commerce means conducting business electronically.
But it also means developing new fields of electronic business. Electronic marketplaces are particularly suited to electronic products and services, such as software, PC games, databank research, mailbox services. However, electronic commerce is far more than just an electronic marketplace. Business is not only conducted outside the company, but within the company itself. Once one realises that electronic commerce is also internally oriented, new questions arise about the scope and organisation of corporate tasks and operational processes.