This ultimate hallucination of an artistic ambition, which deals with mass-media, is a disturbing film. Its message is that in the future it will no longer be the interventions and intentions of the intellectuals and artists, but rather the reflexes and schemes of commerce and tourism that will determine the nature of cultural institutions. This is the new Japan, where everything is different from what you see, as long as it manages to evoke a sense of recognition.
Fiction is reality, reality is fiction.
The rituals of ancient culture have become obsolete, the world of the mechanical sublime is imminent. This new culture preaches the equivalence of kitsch and art, religion and entertainment. Churches, temples, museums, department stores, hotels and sports centres have been incorporated as equal partners into the new theme and amusement parks. Experience sunset and a new sunrise within the time span of your choice. The old vertical hierarchy has been replaced by horizontal programming.