Because farmers are so numerous and so spread out geographically, there is a high degree of competition. Because many farmers produce the same commodities, the individual farmer cannot affect market prices by cutting production. Also, farmers are often reluctant to organize and act as a group. This is due to factors such as geographic distribution, different operating conditions, and the desire to operate independently. Because of the perishable nature of the farmer's produce, and the seasonality of the industry, it is difficult for farmers to command high prices in the short term.
Farmers depend heavily on new technology to improve efficiency and reduce costs.
Many California producers have organized to try and coordinate their marketing efforts. Examples are raisin, almond and citrus producers who have organized into cooperatives helping farmers solve some of their marketing difficulties.