The influence of environmental change on the structure and operation of the organization. Managerial issues of MIS strategy and its effects on the organizations productivity, effectiveness, and efficiency. Spreadsheet, database, graphics, and macro applications. Students are assumed to be computer literate and have a working knowledge of PC operating systems and spreadsheet software. A survey of the use of quantitative methods and models in the design and control of operating systems.
Emphasis is on understanding operational problems and quantitative models in operations research.
Normative models for decision making in different marketing situations. Analytical tools available for appraising, diagnosing, organizing, planning, and implementing market plans. Analyses of economic, social and political forces leading to change in the market place. Development of concepts useful in evaluating marketing situations, including those in the international setting. The finance function and its relation to other functions of the firm.