The entrepreneurial process considered as a paradigm, tracing the process and highlighting its practical applications. Special emphasis on the creation and initial growth phases of new ventures, with discussion on related ethical, international, and legal issues.
Local entrepreneurs serve as guest speakers.
Open to all students, this course functions both as a survey course and as the first in a sequence comprising the Specialization in Entrepreneurship. Possible course cross-listing with MGMT 490. A new product development paradigm provides students with in-depth coverage of opportunity analysis as it pertains to new venture creation and the implementation of a business plan offering new products and services by an entrepreneurial firm. Topics include strategic planning and market analysis, concept generation, technical development, and commercialization processes. Possible course cross-listing with MKTG 440.