Uses the power of the gospel story. Lay people are the primary messengers. Flexible scheduling designed by the local church. Church growth methodology designed by the local church. One Night of Your Life fits the schedule of those living in the rush of the 21st century.
Increased participation builds synergy in the church.
The media will likely cover what is going on when the church participates in filling up a large city arena. Members are more likely to invite non-members when they know that the initial program will focus only on the gospel. If One Night of Your Life is uplinked from major urban centers 4 or 5 times per year rural churches can conduct their own One Night of Your Life via satellite choosing speakers and dates. Only 180 minutes of inflexible time.