She develops her ability to analyze the needs of both the seller and client from several perspectives. When needs are identified, she learns to effectively communicate how products and services they represent can best solve the problems and meet the needs of the client. She learns to effectively plan, organize, and implement a selling process to successfully achieve objectives. MGT 362 Strategies in Advertising Prereq. The student learns advertising strategies and procedures, and the relationship of advertising as a component of marketing.
Emphasis is placed upon developing advertising objectives and strategies through case study methods.
MGT 370 Human Resource Management Prereq. The student studies and practices how to make decisions involving selection, placement, training, compensation and evaluation of human performance. MGT 371 Industrial Relations Prereq. The student develops an understanding of the major problems affecting management and labor by analyzing the major trends evident in the labor movement and in the business community. She has the opportunity to analyze critical factors involved in negotiation and bargaining and to develop skill in managing this process.