Actual company annual reports and proxy statements are used. The course is taught from an accounting user perspective. This course is designed to introduce the student to the broad scope of marketing. Students survey the fundamentals of marketing, including the planning, pricing, promoting, and distribution of goods and services. They study the marketing environment and marketing information system, and analyze the consumer and industrial markets.
Emphasis is place on case studies.
This course is designed to help students improve their skills in written and oral communications as applied to management situations. The text, reading, and class presentation illustrate the underlying principles of effective communications. Assignments provide students with ample opportunity to edit and draft memos, letters, and reports. Each student will make at least two oral presentations. Word processing proficiency is required.