Offers online shopping, but focuses its Web site on customer relations.
Gift registries are the most popular areas.
About 10 percent of visitors simply print out directions to local stores. Doesn't offer nationwide online shopping, but ties its Internet sites to individual stores in some markets to save money on warehousing and staffing. Pushes how-to information and store details, with hopes it will help drive traffic to traditional stores. The two companies will share any revenues, but Borders hopes the revamped site, with information on store activities and browsing and book reservations tied to individual stores, will drive traffic to its more than 1,200 Borders and WaldenBooks locations. How some stores use the Net E-mail this story to a friend.