The web site originally used a graphics heavy home page but it took too long to load. They decided to create a Photo Gallery page instead. They use thumbnails, which then expand to form a larger image. In that case, seeing graphics becomes a matter of choice dictated by hardware capability and interest. Have diverse and engaging content and make sure there is a steady stream of new material at least 10 new items per week.
Local photos get a tremendous response.
Genealogy is popular. Young people go for 'music on the Web'. By studying the web statistics and email it was apparent that many 'ex pats' or people with Caithness ancestors were interested in the web site. So they are gradually developing more content to encourage that interest. They are aware that many people getting computers are completely new to the Internet.