The consumer does not care how much you know, just tell him what is important. Too many analysts strive to demonstrate their depth of knowledge and sophistication in their products by loading them with facts and details. But the consumer of intelligence does not care how much you know. He wants you to tell him only those things that are really important for him to know and what they mean. Superfluous details merely serve to obscure the important facts.
Form is never more important than substance.
In the DI, we spend a lot of time worrying about the form in which our analysis is disseminated. But the consumer wants to know what the intelligence says, and he wants to know it when he needs to know it. This is not an excuse for sloppy or shoddy work, or for bypassing the review process, but do not let concerns over the form of your product get in the way of the substance of what you are trying to communicate and its timeliness. Aggressively pursue collection of information you need. In the Intelligence Community, we have the unique ability to bring substantial collection resources to bear in order to collect information on important issues.