Brioni was the first menswear company invited to show a complete collection. On the runway in the beautifully rococo white hall of Florence's Pitti Palace, Brioni made its first presentation. And the name Brioni became international coinage. Savini made his first foray into the American market with a trip to New York in 1954 to stage the first men's runway fashion show in the United States, to considerable media attention. In the fall of the following year, the firm took the U.S. menswear market by storm with fashion shows in Boston, Chicago, Los Angeles, Philadelphia and New York, as well as the smaller cities of Columbus and Dayton in Ohio, and Minneapolis.
Fabrics are superb.
In April 1957, invited by the Italian Ministry of Foreign Commerce, Brioni mounted a fashion show at the prestigious Park Lane Hotel in Manhattan. Brioni filled the fashion pages of every newspaper and magazine in the United States. The Fall 1998 D'Annunzio Collection, representing a spirited sartorial excursion, will undoubtedly be a source of pride and further inspiration for Brioni. Brioni's commitment to making fine hand-tailored men's clothing will continue. For the well-dressed men of the world, however, it may merely represent a slightly smug touchstone of assured sophistication and quality.