275-353 Physical Distribution. The decision areas in marketing. Emphasis on the use of marketing theory and concepts in the solution of realistic marketing problems. Decision making in a marketing context using cases, some of which will be computer assisted, and readings. 275-355 Service Marketing.
Inventories disappear every time an aircraft takes off or the night passes for an hotel.
Yet services have become the largest sector in modern Western economy and their importance shows every sign of continuing to grow. This course focuses on the key differences between product and services marketing and the skills that are necessary for the services sector. 275-357 Marketing Planning. Lectures, discussions and cases. A field project provides marketing planning experience.