Trade shows let people know who you are and what you do. A lively trade show exhibit can quickly build excitement about your product or service. Trade shows allow small companies to look bigger and give the appearance of doing more business. A strong presence at trade shows opens doors to contacts. That presence also allows for checking out the competition by visiting their exhibits.
Manufacturers usually attend trade shows, looking for new distributors.
According to Tradeshow Week's Databook, trade shows are the second-most popular form of marketing. The rankings of how marketing dollars are spent may surprise you. Rather than storing it between shows, set it up in your office. It shows stability and strength to your visiting customers. In addition, a well-designed exhibit makes your office look more professional and dynamic.