To maintain and broaden public confidence, members should perform all professional responsibilities with the highest sense of integrity.
Integrity is an element of character fundamental to professional recognition.
It is the quality from which the public trust derives and the benchmark against which a member must ultimately test all decisions. Integrity requires a member to be, among other things, honest and candid within the constraints of client confidentiality. Service and the public trust should not be subordinated to personal gainand advantage. Integrity is measured in terms of what is right and just. Integrity also requires a member to observe the principles of objectivity and independence and of due care.