This course is a survey of advertising principles including advertising terminology, communication processes, advertising agencies, media, and ad copy and layout elements. MKT 370 or permission of Instructor An in-depth study of human behavior and the applications of behavioral science theories to decision making in marketing management is developed. The student will view selling from the point of view of the executive, product and distribution research, selection and training of sales personnel, and sales policies. This will be an n-depth study of retail institutions, site selection, product selection, promotional strategies, pricing strategies, inventory control, and problems in retail management. This is an in-depth analysis of the process of formulating and implementing marketing strategies.
Emphasis is placed on distribution, product, pricing, promotion, and competitive analysis.