As companies transition their business to the Internet they make use of several interactive venues such as discussion forums and chat rooms. Job seekers can use these venues to make connections within a company. We call this internetworking. There is great power in the principles of internetworking. Company connections are everywhere on the Internet.
Many companies have their own web page.
Some partner with major web portals like Yahoo to sponsor forums or clubs. Others provide leadership in their industry in newsgroup discussions or via free electronic newsletters. The research a job seeker takes the time to do on a company will reveal ample opportunities to find companies interacting online. Most job seekers create a resume once and then duplicate it for every job opening that interests them. This is a critical error.