In this essay, I will explain how we achieved these goals and managed a very successful outreach to the small but busy community of local merchants of Kendall Square, Cambridge. Expectations of our outreach attempt were not only met, but, in fact, surpassed anything any of us had expected. Planning the fair Preparation for the fair began in July 1999. Our weekly staff meetings included 15-minute updates of our progress. Colleagues volunteered to take on the duties of heading task forces.
Libraries are notoriously famous for being short-staffed.
Ours was no exception. However, it was summer and the staff was able to work steadily on this project. Our goal was to get people into the library, give them an idea of what rich materials we had, and have them leave the library with a positive feeling. My idea of the marketing project for Dewey Library was not original, but it was new to the MIT community. Staff got on the bandwagon once it was clear what we were planning.