And never resize a GIF or JPEG in the layout program. And finally use graphics selectively. Making the price sheets enormous GIFs may not be the best solution, especially since this is just the sort of thing HTML tables were developed to do. Once the basics are reconciled with this site, I think the designer can focus on color, imagery and page layout. The existing color palette is fine, but I think that using it beyond simply colorizing words will add visual appeal.
Imagery is another way to add some interest to the site.
Beyond enhancing the site, this will give the target audience a sense that this designer understands the nature of the food business. And finally, I suggest having fun and exploring a design that's less traditional than the current two-column layout. The possibilities for creativity on this site are really limitless, but again, this will be mighty tough without first focusing on the basics . That was my first reaction when I visited this site. It's colorful, clear, fun and fraught with valuable information.