This is an excellent module for those who are either contemplating a career in tourism or tourism related travel, or for those who are already working in this sector but who wish to improve their entrepreneurial potential.
Good marketing requires good planning.
This module is for all students who wish to understand what must go into a marketing plan, how it must go in and what must be done to ensure its continued winning performance. Successful students will need to be willing and able to communicate, both with student colleagues and with staff, in a variety of ways. It will be important for students to be able to produce reports and assessment submissions that are both precise and detailed. A high level of motivation is the most important asset for all students undertaking study of this sort. More general skills related to time management and a disciplined approach to study will also prove useful.