Sometimes they need a little push in the right direction. Whoa, thanks Jeremy. The tools are a showcase and they were there for clients. Yes, they are a great loss leader. If you can get the numbers and a sponser, you can make a go.
Fresh content is difficult - refreshing stale content is even more difficult.
People want whats new and hot Jeremy. It's why news sites see such volume of traffic. That is quite a built in audience. A programmer friend demonstrated this very thing to me a few days ago, after I posted this. He built some scripts for me over the last while, and we are doing a few projects together currently.