Luring more of the muesli-munchers is the aim of tourism officials. Although budget-minded, backpackers stay for months at a time, and the dollars add up. You couldn't buy better publicity for a tourist destination. It will encourage people to learn more. Perhaps to come themselves for a visit.
Garland cringes at the thought.
God, I hope not. That would worry me. But it's all speculation until the movie comes out. I really don't see Leo fans jumping on planes and coming to Thailand.