I find his article very misleading, causing greater confusion of what an HTML Resume is - and is not. HTML is not a sequence of computer instructions - the partial definition of a programming language. HTML is a markup language that uses tags to markup text or images. Secondly, resumes in HTML are just one form of an electronic resume. I define electronic resumes as those distinguished from their paper counterparts by electronic file format.
File formats exist so that computer applications can store and retrieve data electronically.
The most familiar purpose of a file is to save the work you've done. File format lets you determine how you will prepare your resume based on how you will submit it. There is a lot more to recruiting and job searching than just searching resume databases. Keywords are the basis of the electronic search and retrieval process. They provide the context from which to search for a r sum in a database, whether the database is a proprietary one that serves a specific purpose, or whether it is a Web-based search engine that serves the general public.