Our country is very attractive to Arabs. About 30 Egyptian travel agents and hotels plus Egyptian tourist officials participated in the event which attracted about 600 exhibitors from 42 countries. Arab tourism constitutes one quarter of the total movement to Egypt. During their trip, they toured Pharaonic sites and museums in Cairo and Luxor. Some continued on to Hurghada.
Egyptian officials see enormous potential in the largely untapped American market.
She said that more trips for travel writers and tour operators will be organised in coming months. The group consisted of hotel representatives, travel agents and a cruise operator. According to the Singapore Embassy, this is STB's first tourism sales mission to Egypt. Its main objective was to build better awareness of Singapore as a holiday destination for Egyptians. It also gave a platform for Egyptian travel agents to meet their Singapore counterparts and establish business ties.