I would say approximately 30 millions Worldwide. If you know any sites were I could find some Gen x stat's or marketing to gen x that would be very kind of you. We will conduct a research and post what we find on this page in the future. Gen Xers want to discover interesting products that fit with the image of self that they are creating. They are pragmatic and very concern about environment.
Emphasis is on realistic control of their life.
They are group oriented and bonded well with friends and are protective of their groups. Gen Xers are born with the ideas of diversity and are generation of a very diversed group of cohorts. They are Street-Savvy and survivors. Gen Xers group have survived psychedelic parents, divorces, one-parent families, step families, both parents working, razor blades in their Halloween candy, latchkey lives, violence on television, on the streets, and in the schools. Probably the toughest generation since the G.I. Generation.