If you send attachments, itemize them at the end of the release. If appropriate to the story, send a standard-size photograph with your release. Don't mail your release to more than one editor per publication. Pre-determine the receiver. You should already know your local education reporter.
General news goes to the city desk or assignment editor.
Don't send the release to only one newspaper or station if your community has several. Know the deadline requirements of your local media outlets. Write the deadlines down on your media contact sheets. It doesn't hurt to double check with your media contacts about their deadlines. Think about people other than the media whom you want to keep informed about your program or organization, such as legislators, members of boards, business people, civic and religious leaders, local associations, etc.