Comfort Comfort is used in different ways at websites. It is essential to maintain consistency with the rest of the cool-style. Avoid comfort - your style is hard. Be poetic - explore the limits of metaphors, and combine metaphors in new ways. Engineering elegance seldom works, especially on a website that is already mechanistic.
Expectation has to be handled in a cool way, with confidence.
Conformance to social norms must be consistent with the style - which may be to intentionally break some social norms. Some people's style includes making things easy to learn, understand and operate - those are Usability features. The other mechanics of websites are mostly about utility - which is not a cool concept and hence difficult to exploit as a cool feature. However, if the website does not have sufficient system quality, then it looses engagement and gives little inspiration to encourage visitors to return. Original clipart and photographs copyright The Corel Corporation.