Consumers in these regions have already demonstrated a comfort level in shopping over the Internet. Regions are shown in Figure 1. Two regions the marketer should target are the Mountain and Pacific regions. Not only do these two regions have the highest concentration of Internet users, they also have more than 40 percent of these consumers purchasing products and services online. These consumers are also using the Internet for other financial services activities such as banking, investing or borrowing online.
Insurance is just one more financial activity that lends itself to online access.
The Mountain and Pacific regions have a high concentration of auto shoppers using the Internet to access auto quotes as well as other auto activities. The online consumer looking at auto information will also need auto insurance. The Internet is the likely source. Inc. All rights reserved. Reproduction of this publication in any form without prior written permission is forbidden.