Some experts put the online advances that are driving e-commerce into the same category as the mechanical inventions that fueled the industrial revolution.
Many Australian companies are in danger.
They do not understand multimedia and virtual networks and are not able to evaluate the threats to their markets in Australia and overseas from foreign traders more fluent and canny in e-commerce, government advisor John Rimmer warns. In his role as a business consultant Rimmer, the former Multimedia Victoria chief executive and an e-commerce adviser to the Government, has been studying online business models in North America, Europe and Asia. Otherwise we will be left out in the cold. Victoria had already led the way on that and succeeded, he said. On the development frontlines, the local multimedia industry should realise it already has a multi-billion dollar infrastructure out there to play around with and produce commercial products and services.