Keep names short and descriptive Give your files and subdirectories short but descriptive names and always use lower case only. And, URLs are case sensitive. Give users cross links Users should be able to move from one major page to another without having to go back to your home page. Put cross links to all your major pages at the bottom of all major pages. For example, see the University Homepage.
Graphics are one reason for the interest in the Web by both publishers and readers.
Definitely include graphics. The Web version of a document should contain the same graphics the printed version does. However, do not overuse graphics. Blinking text and other decorations are only distractions that get in the reader s way. Background colors and textures are strongly discouraged, because of additional download time.