Communicate effectively and continuously I first heard about the Y2K computer bug in the mid-90s, but there were actually folks who were sounding alarms as far back as the 70s. It can take lots of effort and wind before a message sinks in. Don t give up. If you are convinced that there are issues that need to be addressed, keep raising them. Sooner or later, someone will listen.
Fear is good.
I m not certain what he meant, but I do know that fear can be a strong motivator. The threat of a lawsuit can motivate people to take action and address problems. Show your people why it is in their best interest to buy into risk management. No one wants to be injured and most people don t want to injure others. Demonstrate how risk management reduces the likelihood of unwanted consequences and creates an environment where more risk taking is possible.