Purpose is identified and loosely followed to a conclusion. Careful listeners can identify the purpose. Purpose unclear or not identified at all. Presentation rambles with audience left to ponder the purpose. Information Information is accurate, timely, appropriate and interesting.
Information is presented in a novel way which clearly connects to audience and purpose.
Information is accurate, timely and appropriate. Information is selected and used based upon audience and purpose. Information is accurate and timely. Some information is included or absent which detracts from the purpose and audience needs, Information is inaccurate and unclear. Information provided doesn't allow listener to comprehend and follow the message.