Sure, it sells flowers. But its real business is giving customers exactly the flowers they want, precisely when they want them - as it did 9 million times in 1997. Which means that there's always lots to talk about. It has been an innovator ever since - even though its technology has wilted at times in the face of rapid growth. The system, called BloomLink, incorporates real-time chat.
Forums explore specific business issues.
And the company is about to introduce a series of online seminars devoted to topics such as running a profitable operation and providing great service - a virtual business school. We don't really have the luxury of time. Which is why the next item on the chat agenda is customer service. Proprietary software scours 9,000 securities every day and hunts for profitable trading opportunities. Their new tool of choice is chat.