Behavioral and quantitative perspectives are presented. This course endeavors to help students gain a broad-based understanding of the nature and function of organizations. It is based on the idea that skilled leaders and managers develop a knack for reading situations with multiple scenarios in mind. In turn, ways of dealing with change are forged out of expanded and even disparate views of organizations. Both market research and planning are included in this course.
Emphasis is on managing the marketing function.
Students create a marketing plan and learn how to implement it. The focus of this course is on understanding financial issues such as acquisition, asset and liability management, and cash flow budgeting. Students analyze typical financial problems and methods to address them. This course emphasizes leadership concepts related to project management. Students learn the skills and procedures needed to take a project from definition through completion.