Periodic meetings with faculty advisor and written assignments are required. 225 work hours required. Offered fall, spring and summer. An analysis of the travel industry from the point of view of the retail agency. Students learn the legal role and responsibilities of the travel agent, and their relationship with travel suppliers.
Emphasis is placed on the surface transportation accommodations and tour and destination sectors.
Introduction to Travel and Tourism, Agency Operations. Offered every semester. An analysis of strategic marketing application for the travel and tourism industry. Students study the differences between marketing product and services and learn what motivates people to travel. Through practical applications, students identify marketing opportunities and develop and implement a strategic marketing plan for travel services.