The corporate advertiser wants the eyes of prospective buyers to gaze appreciatively at their ad. Time offers to provide lots of eyes of people in the mood to buy, and with the bucks to do it. And in cyberspace the advertiser gets a bonus. If the user clicks on the ad, whoosh, they are in the advertiser's showroom, getting outfited for a purchase. The potential customer can make a purchase with the click of a button before the effect of the ad wears off.
Every ad is a gateway to more convincing video and audio enticement, and then a purchase.
It is like a live, endlessly diverse Sear's catalog with limitless reach into homes for instant purchasing. There are all kinds of implications for Madison Avenue, for showrooms, etc. This is even worse than now where at least Time gets some revenue from subscriptions and sales. The entire reason for being of the electronic periodical is the conveyance of ready buyers to eager advertisers, and the implications for the content of cyber Time should be pretty obvious. Well suppose we put Z on line.