Cockroaches ran faster in the presence of other roaches when the maze had one runway. They ran slower in the presence of other roaches when the maze had several runways. Six people sitting in a semi-circle, blindfolded, and with headphones blasting noise were asked to shout and clap. People shouted and clapped three times as much when they thought they were doing it alone than when with five others. Women who wore white coats and hoods delivered more and longer shocks than women who wore regular clothes and large nametags.
Madness is the exception in individuals, but the rule in groups.
Two or more people sharing common goals who interact with and influence one another. Illusion of invulnerability 2. Unquestioned belief in the inherent morality of the group 3. Collective rationalization 4. Stereotypes of opponents 5.