Your objective is to suggest one or more new opportunities or ideas for growth in sales or profits for your employer. Explain how you would implement your ideas and justify why you feel they would succeed with a sound return on the investment. In class your professor will outline how to structure this situation report, and properly write it in business language most likely to rove acceptable to top management. You will learn how to avoid certain words and phrases that may cause resistance to your ideas, while using other courteous positive words that promote acceptance. This career knowledge will be useful in your verbal and written interaction with other executive.
Emphasis is on practicality.
Cases should not be regurgitated. Challenge yourself to explore new creative ideas that could actually increase sales and or profits which are what drives most good managers. Explain how to put your ideas into effect, and why your ideas would work. Research is encouraged and sources must be referenced including inter net addresses. Use of library sources such as Fortune, Forbes, Business Week, The Journal of Business Venturing, Entrepreneurship , and the Journal of Small Business Management is encouraged.