If you offer a guarantee, this is an excellent place to mention it so you can put your prospects mind at ease and make it easier for them to respond to your ad. If you have developed your ad using the first three elements, accomplishing the fourth element is easily achieved. What you want your prospect to do is simply respond for more information, to take action. If you want your prospect to buy your product or service you're going to have to ask them to do so and the first step is to get them to make the request for more information. So always make sure your ads make a call for action that will produce your desired results.
Final Thoughts Writing profitable online ads takes time, effort, determination and practice.
The key is in knowing who your target market is, knowing what they want, what they're looking for and directing their attention to the benefits of ownership that your product or service provides for them. Without skillfully integrating these four essential elements into your online ads, your ads are doomed to only return a minimal response, if any. Index Copyright Webmasters Directory 2000. All rights reserved.