Going forward, online advertisers will continue to demand more powerful advertising models that better capture and sustain user attention, like the emergence of real digital video approaching the standard-setting slickness of television commercials. 1997 was definitely a breakthrough year for Internet advertising. The industry saw continued spectacular growth, with a billion dollar run-rate established in the last quarter of the year. This places the medium within the ranks of traditional media for the first time. We also clearly see online advertising acting like traditional media, with seasonality trends emerging as an example.
Growth is very strong.
When we compare advertising with the television industry , the Internet is slightly ahead. Importantly, this continuous growth is consistent and stable, reinforcing the conclusion that marketers are increasingly recognizing the importance of the medium as part of the full media mix, whether it's for brand marketing, direct marketing, retailing or consumer service. The multi-tasking nature of the medium ensures its future growth. Google Lycos Excite Deja About Best viewed with Add to Favorites Click the image above to add our site to your Favorites Subscribe Here to know when we have Specials and Update our site.