Surprisingly, several news outlets noted a strengthening of the Democratic position against impeachment and credited citizen feedback through email and MoveOn in specific. See especially the San Francisco Chronicle article of October 15, and Washington Post article of October 9, on our coverage page. View the original web site petition page to see how we combined the petition with an instant email form . By design, we decided to focus on the simple action of signing up and sending on. Links divert attention.
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MoveOn.org used narrowcasted emailing to give the entire group of petitions specific, localized information for actions. For example, when a petitioner was asked to make a call, their representative's contact information, in district and in Washington, was merged into the email. However organizing volunteers in the field was even more challenging, because one way communication was not sufficent. Effective command and control required two-way communication with central organizers and open communication between volunteers at the district level. To address communication between volunteers, we created email groups for volunteers in each district and published a volunteer directory.