Develop skills in designing product, distribution, price, and promotion strategies for an international marketing program. Build managerial competence in planning, evaluating, and controlling international marketing operations. Most classes are conducted in a lecture framework. However, you are encouraged to ask questions at any time and are expected to participate in occasional discussion. There are two geography quizzes, and two scheduled mid-terms.
Exams are a combination of short-answer, essay, problems, and objective questions.
There is one team project which includes 2 papers and a team presentation.