However, they do know what they find valuable. Your clients will pay for two things - good feelings and solutions to their problems. The better you make them feel while solving their problems, the greater will be your financial reward. As you become better at meeting your clients' needs, your clients get better. Be Credible, Attractive, Responsive, and Empathetic.
Many contractors believe their clients choose based on price.
Industry surveys report that price is the least important factor in determining who is awarded the job. First and foremost is confidence, followed by quality, service, and selection. As wallcovering contractors, we have only one commodity - the time of a skilled and knowledgeable craftsman. If we choose the most profitable jobs to work, in the end we build a client base that continually produces the top dollar. By bidding by the roll, yard, or square foot, we run with the pack.