First, it's great that you want to be out there and be an entrepreneur. There are many venture funds, incubators, and angel funds available to look at your deal. Never has there been so much equity available to start companies. If you're interested in starting a direct to consumer book marketing business, forget it. Look for niches where you can use the power of the internet to market to businesses rather than consumers.
Investors believe, rightfully, that the business to consumer sector has been heavily picked over.
Further, many investors are not sure whether any of these business to consumer companies are ever going to make money. The way I describe it, the business to consumer game is in the 8th inning and business to business is in the 3rd inning with many opportunities. Be sure to generate a true, profit-making business model. Perhaps 2 years ago a lot of deals were getting financed on hype. Those days are over.