The IA not only establishes the optimized organization of information, it determines the functional organization, and drives content production. The creative direction is determined during this phase. Styles, color palettes, design types are all examined for applicability in keeping with our definition of audience and your style guides and branding initiatives. The creative brief elaborates on the audience's needs from a visual perspective. A technical baseline is established.
Infrastructure is examined.
Platform, software, hosting. All technical ramifications and possibilities for the project begin to take shape here. The technical baseline establishes a platform for your project that will support immediate and future needs. For complex technical projects technical specifications are developed. Technical specifications spell out in excruciating detail your application requirements.