Know what you're looking for Sell the 3 things customers buy before they will even look at your product or service. Involve your voice, feet, arms, and chin to be more effective on the phone. Scriptease Use mind mapping to create scripts for the initial call. Know what to say, why you are saying it, and how to say it. Use voice mail to get results and keep your foot in the door.
Gatekeepers Know the one question to ask in order to deal with the gatekeepers better.
Objections Handle objections in 3 proven steps. Understand the 3 things sales people are hired to do but are reluctant to do. Discover the 4 things that motivate people to act. If so, From Cold Call To Appointment would be the perfect complement. You are afraid if you keep calling back you will be seen as a pest and they will never want to talk with you again.