Squash and Stretch Defining the size, rigidity and mass of an object, by distorting its shape during an action give it a living persona. As a result good animation catches your viewers eye. For one reason or another moving objects focuses your attention at particular components of your design as main points of interest to animators. Timing Spacing actions define weight. How much or how little an image is displayed creates viewer attention important to animation object focus.
Fast action creates eye catching moments and long ones make viewers read the entire object message.
The preparation for an action catches your focus. As you wait for sometime to occur many thoughts run through your viewers head. It creates suspense and makes them search for creative objects and messages. This assists to pinpoint your viewers attention to the main object of the entire clip. Whether your using color, content, or just waiting for the image to move again creates anticipation.