Frequency and placement controls allow advertisers to determine when and how often consumers see the interstitial. Separate window provides a seamless advertising vehicle for Web pages where there is no control over content, such as chat rooms or gaming sites. Benefits to Agencies Offers more screen real estate for greater creative options. Makes it easy to repurpose existing assets from print, video, and audio campaigns. Benefits to Publishers Interstitial ads do not interfere with site layout.
Interstitial ads are a unique advertising format that complements traditional banner ad offerings.