The WWW is a global collection of programs called Web servers that dispense information to interested users. The difference between the WWW and other sources of information on the Internet is its use of hypertext.
Hypertext allows information from multimedia sources to be included in a single document.
Text, pictures, sounds, and video can all be included in a hypertext document. A link allows for transition from one document to another transparently, without having to know where the document is located. Such an amazing amount of traffic has proved attractive to those wishing to advertise products and services. So far, much of the promotion and marketing on the WWW has been done by individuals with small enterprises using web pages, with wildly varying degrees of expertise, to drum up business. According to the International Data Corporation, surveys indicate that 30 percent of U. S. businesses intend to make some use of the WWW during the coming year, and 40 percent plan to utilize the Internet.