They considered prospects for all campuses. Prior to the Noel-Levitz Marketing Communications Analysis report, USF also received detailed reports from Tom Jackson of the Graduate and Professional School Enrollment Management Corporation and Carol Aslanian of the Office of Adult Learning Services at the College Board. In general, the consultants' recommendations were complementary and consistent in advocating greater efforts by the university to unite its recruiting messages, increase its expenditures, and target its efforts.
Graduate enrollment remains the university's highest priority.
But graduate enrollment itself is segmented and splintered. A number of USF's most successful graduate programs provide advancement opportunities for working adults. Their target audiences are already residents of the Tampa Bay metropolitan area. These residents look to USF for access, for convenience, for reasonable cost advanced education. Targeting these residents requires a local promotional effort.