North of the Red River and directs the 5kw signal due south. Susquehanna made a tactical error in moving from 1190 to 570 to gain a better nitetime signal for their programming. Very few people care.
Listeners have a tendency to wake up with the station they went to bed with.
Throw away programming throws away your daytime audience. The station must be consistent. If Susquehanna acquired 570 to accommodate the Mavericks it was a big mistake. KLIF has no opportunity to pickup audience cume from other stations simply because there is no reason to go to that end of the dial. If the car radio has a scan feature it will reset to 520 move to 540 then to 570 and on up the dial.