There are few qualified advertising agencies in Mauritania. There are about twenty newspapers. Graphic billboards on major thoroughfares are an important advertising medium for the largely illiterate public. The number of billboards is increasing rapidly in Nouakchott and Nouadhibou, as they are a relatively inexpensive means of advertising. Trade events, such as shows, exhibitions, and fairs are almost non-existent in Mauritania.
Information generally passes through the country by word of mouth.
Direct negotiations are used for small projects suitable for local company bids. In such cases, the government agencies concerned issue their own tenders and negotiate directly with local suppliers. Major projects are usually guaranteed by an international financial entity, which determines the source market of the project equipment and materials. Tender decisions are often based on experience in the field. Deadlines for bidding on tenders vary from 30 to 45 days, depending on the size and complexity of the project.