As an avid Internet surfer, running into pop-up ads on a website is an everyday occurrence. Most users have become numb to the experience, but for some users this is creating a problem while trying to view web pages.
Many blind users have difficulty deciphering the content on a web page due to pop-up ads.
The ads tend to become jumbled with the content and make it complicated for blind viewers to read the web pages. To fight against this intrusion she and other Internet users are utilizing software that blocks pop-up ads from ever appearing on their screen. Another method used to eliminate these ads is to turn JavaScript off in the browser preferences. The industry as a whole believes that web masters should use other methods of advertising and marketing to get their messages across, it is just a matter of presentation. The result was a crashed website and slow registrations for all users who did not have XML based registration scripts running.