Such people see inhibition as the major barrier to creativity so being crazy makes you creative. Being crazy and being different is not creativitiy. Many executives are coming to realise just how important creativity is. Housekeeping, cost cutting, downsizing are all important but they are not permanent strategies. Today competence is becoming a commodity.
Information is already a commodity.
State of the art technology is a commodity. What is really going to matter is value creation. And value creation demands either copying from someone else or creativity. Realising this, executives start looking around for a quick way of getting into the creativity business. The weirdo route offers a quick solution.