There are just too many other ways to get business to get involved it that negative practice. Go to any search engine and look up promotion links for ideas on advertising your business or site. There is strength in numbers. Exchange links, Banners, ad swaps, etc. If you can develop the right kind of partners, you are halfway home to a successful campaign.
Life is too short to take it all that seriously.
I do this because I like it. You can have that philosophy too. Many of you have either quit your day job to do business online or you are looking forward to that day when you can. You want to be your own boss with your own business at home. Just remember to enjoy the experience.