The technologies will be used to deliver services like video on demand, home shopping, interactive learning, and other multimedia applications to consumers. Ultimately, it's these kinds of technologies that will be the catalyst in driving content on the information superhighway, and we intend to be a major force in that business. I think our higher education system will look significantly different from today's, given the rapid advances in technology and the fact that the world's knowledge base is doubling every seven years. It's absolutely critical that our institutions continue to evolve and innovate if we're to maintain our position as having the best higher education system in the world. And we certainly hope that Apple will have made an impact on how we help students and faculty think, learn, and communicate.
Higher education is in the business of information and ideas.
So is Apple. And access to information and the ability to analyze, share, and communicate information and ideas will be the keys to effective learning. For faculty, technology will help to develop customized courseware they can deliver electronically to their students. I don't think it will ever replace the human connection between teacher and student, but technology will certainly give both of them more choices and more flexibility concerning how, when, and where learning takes place.