The second problem was how to tell our readers about the new education commissioner. We used the teasers. On a slower day, this would have been a Page One story. The Board of Education recommends textbooks, a controversial topic in our conservative, Bible Belt area. Gov. George W. Bush s campaign has been a Page One story since January.
Local news is our reason for being.
Nevertheless, our market is large and diverse, and readers expect all the news of the day. Understanding that, we saved a spot for the horrible destruction in Turkey. It had been all over the media for days. By the way, the To our readers box is not a typical feature, but we needed to explain that a fire scare in the pressroom had delayed the previous morning s delivery.