The quality and completeness of the data is also much better than if it were conducted without the assistance of a well-programmed questionnaire. From a quality standpoint, supervisors can monitor on-line what the respondent is saying and how that is getting captured in the questionnaire responses. They can provide suggestions in progress, and check data and open ends daily for quality. Especially when conducting a multi-country study, centralization is key to making changes efficiently and safely and to ensure consistency in data collection across all countries. Yes, it is true that Latin cultures are centered on personal relationships.
Human contact is an important element in Latin relationships of all types.
Nonetheless, the business pace in Latin America is fast and getting faster every year. We have found that executives are more accepting and appreciative of approaches that are less intrusive on their schedule. Using well trained executive interviewers, we have obtained higher participation rates than if we had conducted them in person. And, once the time has been set aside, respondents willingly spend it with the interviewer to ponder their answers. Yes, You Can Next time you re considering research in Latin America and your needs don t necessitate showing visuals or any other personal interaction, it will behoove you to include telephone interviewing as an option to be evaluated.