Major product categories are all kinds of golf equipment, apparel, accessories, other golf-related products. The trade visitors will consist of retail and wholesale buyers and golf pros from all over Europe. U.S. golf equipment companies interested in gaining valuable exposure in Europe will not want to miss this opportunity. Retail sales rose by 16.3 percent compared with 1999. The German golf market is the fastest growing and the fifth largest foreign market for U.S. golf equipment.
Excellent opportunities exist for U.S. golf companies in the German and European golf markets.
U.S. made golf equipment is highly regarded in the sophisticated, quality-conscious German market. At the 2000 event, there were nearly 300 exhibitors from 21 countries and a total of 5,500 strictly trade-only buyers from 47 countries. It has become recognized as a key event that fuels Europe's golf market. Also, in Germany, trade fairs play a major role in product marketing. At the conclusion of the show, you will be provided with the names and addresses of visitors who indicated an interest in your company, so that you may follow-up directly with additional information.