Education is one way to increase the consumption of fruits and vegetables.
The program, based on Social Learning Theory, used a combination of educational methods to influence behavior change. While strong support for the program was provided by school principals, it was also essential that teachers, school secretaries and custodians support the effort because they influence school programs and policy. Lesson concepts were then reinforced that day at lunchtime with fruit and vegetable samples and poster displays in the cafeteria. This also provided opportunities for students to observe other students and teachers consuming fruits and vegetables. Each week when students sampled a new fruit or vegetable, they were given point stickers to place on a prize card.