This issue features concepts from the new ITC publication, Innovating for Success in the Export of Services, by Dorothy Riddle.
Few firms manage to innovate systematically.
This overview tackles key themes such as cultural differences, change management, staff training and evaluation. It showcases best practices and highlights lessons learned . Survey results highlight trends among services exporters in developing countries. Checklists and photos are designed to stimulate lateral thinking and underline innovation concepts for services exporting. I don't have enough knowledge to answer.