This is a 327 percent increase in online flower sales over the next four years.
Flowers currently are the third most profitable sellers on the Web.
In a traditional delivery system, flowers spend four-fifths of their life being transported from growers to wholesalers to floral retailers and finally to consumers. On average in the U.S., only 15-20 percent of a flower's life remains by the time it is received by the consumer. Thirty-one percent of consumers purchase cut flowers for themselves, with 69 percent buying them as a gift. The U.S. is 13 th in per capita spending for cut flowers, just behind Slovenia. All rights reserved.