Classifieds Forum Visuals Newsletter Gift Shop Send A Postcard Internet's database on fashion, visual merchandising and mannequins. Ten rising fashion designers including Tracy Feith, Alexandra Lind and Pixie Yates reveal more than 40 clothing and accessory creations inspired by Ford's fashionable small car. A Lucite runway showcasing six Focus cars serves as the platform for models wearing products as diverse as a wedding dress made from airbags to a basket-woven leather skirt made from seatbelts.
Fashion is one of the passions of young consumers who are in the small car market.
The Focus marketing team combined advertorials in HFM publications Elle and Premiere with the fashion show to create passion and excitement for Focus. The Focus design has been hailed as a breakthrough in the automotive world. We wanted to see what bounce fashion designers would take from Focus and its materials. In combination, the fashion show and our advertorials in HFM publications Elle and Premiere allow us to reach consumers in a way that will be talked and written about for months. Working closely with Ford and our talented team of designers throughout this entire process afforded us an opportunity to implement some of our most creative ideas and thinking.