Instead I will tell the truth. Whether it sells or not. No matter how painful. That way I can wake up and see that opinionated SOB I am proud to be in that mirror. You are much more likely to succeed if your expectations are realistic.
False expectations lead to major disappointment.
This can make one lose faith and stop their marketing before it has a chance to work. I believe the above is the one of the leading causes of web business failure. I have seen it again and again. Folks see no results within 3 to 6 months and then pull their sites or stop trying. Little do they realize that they may well have been just weeks away from success.