Furthermore, one good lesson or unit may well compete with another one right in the same class. A good lesson or unit may cause a student to be reluctant to move on to whatever the teacher introduces next. The elementary student who becomes charmed by dinosaurs may be uninterested in studying community helpers. Therefore, most teachers most of the time are actually competing for the student s time and trying to appeal to the student s interests. In teaching as in many other activities today, we compete to win attention.
Human attention is one of the most precious resources in a modern, communicationdominated society.
It is a resource that controls or affects many, many other aspects of our country. 3.Marketing concepts are relevant to teaching Advertising techniques, things as timing or steps in a good sequence of ads, are clearly relevant to competing for students in programs and teams. Evaluation of communication attempts, criticism of advertisements and general images and consumer preference and awareness research are useful tools in trying to improve schooling. Most teachers and students seem to think only in terms of posters and announcements, without recognizing a glut of similar and repetitive attempts to interest and inform students that drown each other out. Other sorts of publicity and information programs and tools can be developed.