Americans need real privacy rights. Without them these profiling technologies are largely smoke and mirrors that may later leave consumers coughing and stumbling over broken glass. Strong, legally enforceable privacy rights would greatly speed the development of the infomediary market, not hinder it. The consumer's consent becomes much more important if there's a downside to using personal information without it. Trying to establish an infomediary in a country where comprehensive data privacy laws have been not yet been passed is as challenging as starting a mining company before mineral rights are enacted.
Laws enable an orderly market and give consumers the confidence to participate.
Privaseek Inc. Junkbusters Corp. helps consumers defend themselves against intrusive marketing and protect their privacy online.