Without this support, their program is viewed as unimportant and is often not taken seriously As a result, implementing a successful exhibit program is often an uphill struggle.
Management focuses on finding solutions.
They are most concerned with gaining market share, increasing revenues, controlling and decreasing expenses, finding a new edge on the competition and dealing with changes in our unpredictable economy. Ensure that your exhibit plan addresses these areas. Identify your audience. Know who on your management team needs to back your plans. Communicate your message verbally and in writing.