For many of these companies, this is a fad. Some are already bored with it and are looking for the next management fad. Others are forced to get involved because their major customers have told them they need to jump on the quality bandwagon. The vast majority of these companies will never really implement total quality and will drop their quality or Baldrige initiatives within a few years. The fact that something is a fad does not make it worthless.
Exercise is a fad in America right now also.
Most Americans read about the benefits of exercising and join a health club, start jogging, walking, or buy some exercise equipment such as a stationary bicycle or a stair climber. Almost all of these people will not stick to it, however. Regular exercise is hard work, and requires tremendous dedication to keep at it three to five times a week for the rest of your life. The same thing can be said for total quality. It takes a long-term commitment, much effort, a great deal of time, and is something you have to work on forever.