It is the techno-business strategist who introduces ideas that can marry past experience with new developments in information technology to create a new business. Tech-crastination, if you will. Although aware of technology and its potential impact, they do not know much how to approach the problem. There is a paralysis. Future technology applications will support revenue growth.
Executives lagging on technology projects stems from a fear of making decisions without context.
Implicit in most training of business managers was that decisions are made when complete information is not available. That means there is risk and you might be wrong. People in organizations typically look to make the decisions that are not going to get them in trouble. They look for the low-risk decision. But what being a techno-business manager comes down to is a willingness to make decisions, think through the implications, live with the consequences, and learn from the mistakes and keep going.