September 1998 Greenwich, Connecticut.
Information is valueless unless it can be put to use.
This simple observation drives a radical new approach to designing innovative products and services for the Internet. Instead of seeing the Web as a new form of mass media, the author sees it as an extension of biological life, which enhances human capabilities and awareness. Peter Small provides Internet designers and marketers with a fresh view, a new mindset. As a bonus, programming examples in the book, which mimic biological mechanisms, also throw light on the way humans have evolved to think and behave. This book has been beta tested by a large number of reviewers.