The fourteen buildings on the Roycroft Campus have been designated a National Historic Landmark since 1986. The town s historic architecture also includes Vidler s, a nostalgic five and dime occupying four connected, vintage 1890 buildings. A deeper glance into local history can be found at the Elbert Hubbard Roycroft museum or the nearby home of American president, Millard Fillmore. East Aurora is also the home of Fisher-Price Toys, one of the world s biggest toymakers. The Toy Town Museum features a permanent collection of Fisher-Price toys dating from the 1930 s, along with the original artwork.
Local shops showcase fine art, jewelry and unique gifts for the home.
Hubbard added the R symbolizing royal craft Roycroft.