By Ed Bernacki, The Idea Factory A company director recently told me that her company does not need new ideas. She said they have lots of ideas but can't find the time to do anything with them. It's ironic that the company is struggling for profits, yet it can't create opportunities from its ideas. It's too busy.
Many businesses have the same problem.
Although business is full of truisms, I will add one more. Let's look at the words. Creativity helps us to find new or original ideas. Innovative people look at ideas and select ones that offer the most advantage. They focus to see how the ideas can be developed into something of value by adding to the concept.