Never use a big word when a diminutive one would suffice. Use words correctly, irregardless of how others use them. Understatement is always the absolute best way to put forth earthshaking ideas. Go around the barn at high noon to avoid colloquialisms. Even if a mixed metaphor sings, it should be derailed.
Exaggeration is a billion times worse than understatement.
And finally Proofread carefully to see if you any words out. He acquired it from an editor of the Yakima Herald-Republic . Some intelligent person, somewhere, wrote it.