Earlier, the portal was more a website furnishing limited details like profile of the participants at the fair. This year, it has made elaborate efforts at a cost of Rs 1.75 lakh to make the site more interactive. The director of AEPC, Tirupur, Mr Reddy says that the site is unique in that it had sensitive information such as new products introduced by the participants and the prices of the products. The exporters would regularly modify the information. The site has a virtual showroom, with links to other websites and flexibility to change the samples and its details on the net.
Exporters invest heavily in sending samples and meeting the overseas buyers to market their goods.
Apart from providing information on manufactures and their merchandise, the portal conducts e-auction. Exporters and overseas buyers registered with the portal participating in the e-auction have transparency over the dealings. And India International Garment Fair, to be held in Delhi this July, will have an e-version too. All rights reserved throughout the world. This entire site is compiled in Mumbai by The Business Publications Division of the Indian Express Group of Newspapers.