Our editors use the University of Chicago Manual of Style and the Associated Press Stylebook to resolve general questions. In addition, questions of style peculiar to Northern Illinois University have been resolved over the years and are collected in a guide to university style. This style guide, or Editor's Manual , allows the university to communicate in a consistent manner with all its outside audiences. We are committed to plain talk in university publications. Ever mindful of the audience we are approaching, we try to eliminate academic jargon and wordy passages.
Every reader appreciates an idea put as simply as possible.
As soon as possible. Generally, the more time you are able to invest in planning, the less time and money you will have to spend on promotion.