On the other hand, if you are asking for a lot of information, it may be easier for your respondents to sit down at their desks and think about the answers. A professional researcher can help determine which method will work best to get the desired result. Finally, evaluate how credible you would like your data to be and how you would like to use it. Remember that you can conduct your own research, but the results will not carry the same credibility they would if done by an independent third party. Additionally, your staff may be more vested in the process than you realize.
Focus groups are only as good as their moderators.
Even telephone answers may be slightly swayed by the way the researcher asks the question. Your data will be much more valid if collected by someone else. Ultimately researchers and show managers seem to agree, research is an addictive tool. Once you start using it, you can't get enough. Printing On-Demand Now that you understand how your exhibitors and attendees differ, you're probably thinking of ways to promote to them differently.