The EPA uses ITIS as its national reference for scientific names in its many biological inventory and monitoring programs and activities. They encourage their State cooperators to use ITIS as the nomenclatural standard to report scientific names of organisms collected and identified and reported to EPA in State level monitoring activities. Today, more than ever before, print and electronic journalists are finding a growing market for natural history and environmental articles, which require accurate biological information. It is a deceptively simple notion. All we're aiming for is a unified way of naming the things of nature.
Good science depends on every party in a discussion getting the message right.