Even if you are pursuing the normal course of your life, and are perhaps determined to stop your mind from wandering at any cost, a well written headline can attract the attention of the most determined soul.
Large fonts are a favourite.
Perhaps for added effect these are sometimes turned a different and more striking colour, such as red. The size of the event is always thought to make it more interesting to potential readers, which is true to an extent, as fiction is sometimes more interesting than the truth. Many will attempt to promote and pervade their views through the exclusion of many facts which would provide more balanced reading. Examples of this are where, in politics, the views of one party alone will be allowed to run riot through the text. Generally, a tabloid journalist will also express their story in a very simple way, to allow the more intellectually challenged or skimming reader to pick up on the basic information quickly and easily, without losing their attention.