What's considered ethical and acceptable in New York City may be considered tawdry and unethical in Arizona. It's important to choose what you are most comfortable with and start there put together an initial and follow up plan. Write down the answer and look at it from time to time. Everything you do and everything you say is marketing. Everything your staff does reflects on you.
Happy patients send their friends.
This is a well-documented fact. This is a report card for your practice, and you may be surprised with the outcomes. Problems that are identified need to be dealt with expeditiously or you will be wasting you time marketing your practice. I know an office where the doctor is great, but the staff is horrible. I get at least one patient a week calling to transfer records to me because the staff treated the patient rudely or didn t answer the phone.