Production is done in teams. Writing a book is by one person. Distribution is done by tape, air, and computer networks. Music is critical for vivid storytelling. Music identifies and established communities in electronic cultures.
Images are central.
The practice of advertising is a 20th century phenomenon on the power of images. The images of Jesus are are increasingly multicultural because of power of images. Rap music can make experience vivid. People can related to different ways to telling the stories. God is known through experience in electronic culture.