This provides an obvious incentive for Austrian decision makers when choosing a foreign product. It also provides valuable Austrian advocacy. Communication should be established with the appropriate individuals in Sections IV and V, as well as the Defense Technology Agency. Interaction with the MOD staff should start during the requirements phase. The sooner communication begins, the greater the probability of success.
Good reputations are much easier to establish early in the procurement process.
Likewise, it is easier to counter or even preclude the spread of misinformation by establishing early contact. Most Austrian military officers and businessmen speak English. This greatly facilitates doing business in Austria. However, language misunderstandings have caused problems, even to the extent of delaying contracts. When doing business, speak slowly, avoid slang and big words, and don't hesitate to call upon an interpreter for critical discussions.