But they often seem to find it difficult to be consistent about this for some reason. You don't have to be a religious fundamentalist to see that there's a problem here - there's enough evidence in recent history. For example, Chaos Theory is really a mathematical discipline. But Rushkoff takes some of the jargon, and some of the concepts, and applies them in a free-wheeling way to social change. The same with evolution.
Evolution is an idea in biology.
Rushkoff applies it to social development. Human beings have evolved significantly within a single creature's lifespan, he says. Well, we didn't. But the Renaissance was a result of the re-discovery of Greek and Latin classics. It began in the 14th Century - Magellan didn't sail round the world until the beginning of the 16th Century.