They must drive decisions that directly influence results. Businesses that effectively use information to manage and impact decision making will have the greatest competitive advantage. One element of Business Intelligence solutions is the analytic application that provides in-depth analysis of business operations leading to better decision making. The analytic application uses data prepared for analysis and stored in what is typically called a data warehouse or data mart. For example, retailers are interested in space management.
Insurance companies are interested in detailed claims analysis.
Manufacturers are interested in transportation management. Airlines are interested in yield management. For information about IBM analytic application solutions visit the IBM DecisionEdge section on the IBM web site. How a bank is leveraging Business Intelligence solutions for relationaship marketing In the days when you knew your bank manager personally, there was a good chance the bank also knew all about you. Yet, understanding these interactions and how to influence them is key to maximizing the bank's profitability.