Don't let the art fail to get the ad or spot noticed. Don't let the art fail to be different. Don't let the art be created in a hurry. Don't let the art fight the product's identity. Don't let the art dominate the ad.
Guerrillas know what makes a TV commercial a total loser.
It is more entertaining than motivating. It is not clear with its promise. It is not visual, but depends on words. It is schlocky, lacking in credibility. It is high-pressure or exaggerative.