Employers also need to reflect the population that they serve in order to ensure their financial success and survival. The better a company understands its customer base, the more capable the employer will be in appropriately positioning advertising, adapting products and services, and ultimately, winning new markets. Segmentation is the name of the marketing game and organizations that effectively segment the market are reaping the benefits. General Motors has targeted Asian consumers as individuals they would like to sell more cars and trucks to because if they don't, the competition will. Finally, the employer that tries to create an environment where everyone can perform to their highest level of potential sends the message that inclusivity is valued by the organization.
Employees usually give their best when the work environment is warm, inviting and comfortable.
Thousands of employers have indicated that when employees feel accepted and included their commitment increases, their tenacity grows and their resilience endures. Team work improves, there is less conflict and greater patience with different norms. If we accept Presidents Clinton's challenge and apply these, and other, elements of cultural competence, then hopefully, we can help others to stop looking at differences as being deficits.