Avoid most jargon . This is technical shorthand for specialised audiences and is acceptable only when you are sure your readers will understand. Use correct terminology . If you need to use a specific term, include a definition right beside the word. It doesn't help to stick the definition in a glossary at the end of the document.
Few people think to look there and even if they do, it is awkward to keep flipping back and forth.
Avoid acronyms . Don't use acronyms unless they are also spelled out, or unless they are better known than the full name. The YWCA is probably known well enough to be used mostly on its own. Be directavoid euphemisms or implied meanings. Use gender-neutral languageand avoid offending half the population.