Since I did not have the luxury of choosing Dominion, but had it thrust upon me, it is only natural that I have a few criticisms of this 9-aisle food emporium. Armed with a good dose of Marxism from my undergraduate days, I have a tendency to see the dominant minority subverting the ignorant majority in just about everything around me. But in the case of Dominion I think these observations are particularly well-founded. Master Choice is higher in price and probably quality. You see, here's the problem.
Dominion has two private brands.
The name implies that even though the pickles are cheaper, quality has not been sacrificed. I feel good when I buy Equality pickles. We all should. Calm the masses with a false sense of ideological security. Well, I tell you, Dominion, you don't fool me.