A media advisory should arrive at news outlets 3 to 5 working days before the event. A daybook lists news events scheduled to take place in the region on that day. Major news outlets review the daybooks each morning. Personal opinion essays which are typically published opposite the editorial page. They help legitimize your cause and you as a knowledgeable spokesperson for it.
Elements Write a catchy first paragraph using a personal story or concrete example.
Clearly state your specific point of view. Aim for 700 to 750 word and double space. Avoid jargon and wonkish language. Write in a personalized or storytelling way. Use humor, if possible.