Obviously the product should be the most expensive in the market. The product is a value proposition that causes the world to turn on its axis. Therefore, the market will have to wait for a price change, or license arrangement with third parties or a partial sale of the business for raising capital. The Prime Mover sees whole market distinctions that no one else can see. Because of this all-knowing approach, the Prime Mover sees no reason to respond to any outside force or person.
Letters go unanswered.
Telephone calls go unreturned. Email sits in the inbox. This phase allows the entrepreneur to get involved in only the most enjoyable aspects of the venture, e.g. giving interviews, attending conferences, meeting with marketing gurus. The details of running a company are left to flounder. No need to worry about patent protection, legal issues, cash flow, tax issues, personnel needs, quality certifications, or customer demands.