For example, Next month we ll be reviewing some new software and offering discounts to our valued subscribers. Put some thought into your subject line. Make it enticing and targeted. If caught, you will be cut off. If your ISP doesn t spot you, the chances are some of the angry recipients will complain and that will alert them.
Email is much more personal than direct mail and recipients resent hard sells.
However, people do respond if you share interesting and useful information with them. Never swap or rent your email list to anyone else. You won t find many emailing lists for rent because email marketing doesn t work like that. Simon Collery of Internet business advice company Free Pint says, We built up our list by personal recommendation and by people contacting us to receive our ezine or other information. The chances are people will either ignore your email or worse, will probably be annoyed because they haven t asked for it.