Role of the marketing plan in developing public relations and advertising campaigns. Increasing use of public relations and advertising in promotional campaigns. Computer-Assisted Editing and Publication Design Using computers to edit publications copy and to design newsletters, brochures, pamphlets, and similar printed material. Consent of Instructor. Organizational Communications Communication between an organization and its internal publics, especially employees, students and clients.
Emphasis is on developing effective company publications, especially newsletters.
Writing news and features for publications. Traditional and computer design of publications. Inverted and magazine forms of news writing. Advanced Public Relations Specialized public relations programs, including press relations, community affairs, investor relations, and legislative relations. Planning and evaluating public relations programs.