Consumers have incorporated toll-free numbers into their daily lives, and now expect organizations to have one 2 . Nearly a quarter of all television commercials use a toll-free number as a response mechanism. The favorite is still the vanity 800 number.
Industries using toll-free numbers most often are real estate, telecommunications, and lodging.
Favored programming vehicles are game shows, movies, and local news. Toll-free numbers are used most frequently in 120 and 60 second commercials . Internet address listings are also becoming prominent. The use of toll-free numbers in television advertising will continue to grow, with vanity 800 numbers predominating. Millions of consumers are exposed to vanity 800 numbers on a daily basis, leading to their further acceptance as a standard advertising tool.