The learner will gain an understanding of advertising terminology, practices, purposes, constraints and methods. The learner will gain an understanding of the steps taken from the product concept stages through development of advertising campaigns and media selection. The learner will learn to create specific advertising materials for print, radio, television, and specialty media. The learner will gain some insight into his or her own personality with the emphasis on how this knowledge can be helpful in their future careers in marketing. The learner will be sensitized to the ethical and social considerations and responsibilities that advertisers and their agencies must accept if they are to be allowed to do business.
Late work is unacceptable.
Advertising campaign, report and presentation 400 grade points 4.