Not everyone has access or the ability to view web sites. Email should therefore be the foundation of any promotional campaign for bringing responsible exposure to your business. More than likely not. Of course not. They send you a quick email.
Email is the lifeblood of the Internet.
It can carry your message Around The World in a matter of minutes. But this can be an illusion of sorts as many people must pay dearly to be able to stay connected even by Email. It is FREE for you to send but it might not be FREE for someone to receive. One fo the most effective tools to employ in any email campaign is the Signature which is much like a business card attached to the end of your email message. Spam is very much a No-No in todays Cyber Environment.