It makes them feel their employer is concerned about more than just making money. It enhances the public's awareness and perception of your organization. It improves employee morale by elevating the perception your employees have of their employer. Facilitating these volunteer opportunities improves goodwill toward the organization from all sides - customers, potential customers, the community at large, and employees. If you don't have a charitable giving and volunteering program at your bank, it isn't too late to develop one.
Every community has worthwhile projects that are waiting for funds and volunteers.
Find out the causes to which your employees want to give their time, money, and energy. As much as possible and practicable, facilitate these contributions. Philanthropy, it turns out, makes good business sense. Communities need volunteers who want to stretch their understanding, skills, and service. Banks want to succeed, and they can do that not only by paying attention to their financial health but also to the health of their communities and the needs of their employees.