Like any fine beer, HE'BREW has grown organically, but steadily. Cowan now has distributors in San Francisco, Los Angeles, Chicago, and Minneapolis-St. Cowan stresses a commitment to Jewish activism, aside from business. HE'BREW has flowed freely at such functions as the National Foundation for Jewish Culture. It's like, 'Hey, it's Jewish.
Jewish shtick is ubiquitous in American humor.
It's everywhere you turn. By making HE'BREW unapologetically Jewish, Cowan hopes to narrow the gap between religious and cultural Judaism. I want to create a beverage company for the Jewish community, aimed at the younger generation. The plan is to keep putting out products that are high quality, a lot of fun and tied to Jewish tradition and text.