The Main Event features the four principals of the Nielsen Norman Group. These dynamic speakers conclude the day with a panel session based on questions by the audience.
Human behavior changes much more slowly than Internet technology.
This lecture presents the fundamental rules we have discovered through years of testing a wide variety of sites with a broad spectrum of users and technology changing from Mosaic to Flash. The basics of user behavior have stayed much the same since my first Web studies in 1994, so these fundamental insights can be used to assess the likely impact of new technologies and new Web design ideas before they are even implemented. Knowing these deep rules is a powerful risk management tool in an otherwise turbulent field. The days of communicating in a single format are gone. Content must stretch from traditional websites to small portable devices to multimedia designs for broadband users.