Sources of revenues Sells clothes and accessories. Sells computer hardware and software. The Gap online store is an extension of a physical store.
Gap online create a sense of community and offers a true virtual shopping experience.
Gap online compensates the cosumer who orders products by saving their information for quick use the next time, offers a trusted brand name, and promotes self service shopping. The Micron online store is an extension of a catalog order store. Micron online provides the consumer with information about product choices so that the consumer may make an educated decision. Micron online promotes self service shopping and creates a community of information sharing. Impulsive, hedonistic shoppers.