If there is a single secret to selling online, it is to work hard.
Hard work is the secret to succeeding in almost anything, but it is especially important on the Web.
A high school can make a better Web site than a large industrial company . On a level playing field, how big you are matters less than how hard you work. There are millions of consumers out there, but lots of other Web sites are competing for their attention. So you can't just build an online store and walk away from it. You have to work hard to draw visitors to your site, work hard to create a site that those visitors want to buy from, and work hard to give those buyers such good service that they and their friends will buy again in the future.