There are several advantages from the artist s point of view. First, they can work with the same promoter for the entire tour, which is comforting. The artist can tour less and make the same amount, if not more, money. From our experiences as talent buyers, producers and promoters, we have come to some important conclusions. Programmers and facility staff are supportive of concerts and can cooperate with artists on available dates, venue sizes, and decisions can be made fairly quickly.
Many artists prefer to play colleges and universities somewhere along their career continuum.
Sometimes the people are nicer. Advertising and promotion can be a little less expensive because of existing channels in the university community, and there is a captive community that has a vested interest in what happens on their campus. While this is appealing, the differences above can be enough to turn them away. We hope that this overview can make your concert programming life a little bit easier and less stressful. Take a little extra time to find that extra special artist that you know your students can get excited about.