Or to move away from or avoid painful values or feelings. From - there is a little of each behind everything we do. Everything you do will move you a little towards fulfilling a pleasurable value and a little away from feeling a painful one. We feel good when we are successfully fulfilling our Towards and avoiding our Away From values - and may describe this as 'happiness'. Unhappiness is when we are doing the opposite.
Few people have any awareness of their values.
They are on auto-pilot. Driven by values that they do not know exist. We do things because we 'want to' but we rarely know 'why' we want to. We usually do things because they felt successful in the past or because others have told us they are appropriate. Most of our values were established many years ago.