A rather pebbled effect. This type of velour was invented and made in Lyons, France, in 1844. Pile, made with an extra warp yarn. Some are made with a silk pile and a rayon or cotton back. Comes in many types, qualities, and weights.
Good velvet wears fairly well and is inexpensive.
The cheaper cloths give little service and look well only a few times before beginning to deteriorate. Better velvet may be crush resistant, water resistant, and drapes well. Has to be handled with care, and pressed on a velvet board. Cut all one way. For the maximum amount of depth in the color, cut with the pile running up.