Worse yet, the voters would have to vote on two linked ballot questions to approve the new school's funding. On election day, the large voter turnout and ensuing landslide victory shocked just about everyone, except the district's residents. Superintendent Aull had a custom campaign plan, a sincere facilities need and, most of all, two-way communication with school district patrons long before the need for election was eminent. In short, Aull and the district had established credibility with the voting public. While nothing can guarantee success at the polls, a few key tools can ensure the best possible chance for approval.
Early planning is the first step.
In Aull's case, he had his professional consultants lined up and working 12 months prior to the election. A unified school board. A campaign that is citizen-led and staff supported. Knowledge of what the community wants and expects from its facilities and curriculum. A completed facilities study, clearly showing the need for improvements with all options studied and documented.