For this question, respondents could choose more than one answer. Respondents from Europe and professionals were more favorable toward all reasons given than respondents in other groups, probably because they do more professional shopping on the web than other groups. European respondents report slightly less success in finding information as do users over age 50. Although fewer respondents report using the web for professional shopping reasons, success rates are similar. Although fewer respondents report using the web for professional shopping reasons, success rates are similar to those for personal searches.
European respondents report more professional use of the web and longer search times.
Experts report more professional use than novices, but skill keep most searches to under 15 minutes. This is consistent with the question which asked how long it usually takes to start finding something useful to which most users replied 5-15 minutes. European users report slightly shorter search times while women report slightly longer times. Although fewer respondents search for professional reasons, those who do spend about the same amount of time before giving up. Time to Give Up Professional A large percentage of users said that this question was not applicable to them.