Sears reported sales down 5.3 percent from the year before. Analysts will be keeping a close eye on April to see if Americans have started loosening the purse strings again. One of the least expensive gifts is a card. And the IMRA says 45 percent of Americans bought Easter cards this year. We've sold most of our supply.
Easter is still a big holiday for supermarkets.
But not as big as it used to be, says Ted Belcher, co-owner of Wyndall's Foodland stores. It's by far our biggest week of the year for eggs. And it's probably one of our top five weeks for candy sales. We still sell a lot of hams. But these days, it seems like more people go out to eat on Easter.