Remember those around us who do not know God, really do not know love. They may know an emotion in a relationship, or the fulfillment of a need from a spouse that induces feelings of attachment, but until they know God they have never experienced true love. We should never expect them to react as though they know Him, they await love to ooze from us. L ove is not conditional. Humanity struggles with the understanding and acceptance of this concept.
Humanity loves for a reason and with condition.
The love of God is not such. Our actions cannot alter the love of God. It may alter his action of discipline, but not his love. Nor does his love bend with us if we choose to remove our love for him. His Love Remains.