In other words, the software's ability to notify appropriate parties about interferences became, at least in some instances, a tool to forge interactions between various groups within Boeing. The resulting conversations and negotiations resolved design conflicts before more serious problems could emerge. Instead of meeting only to settle difficult engineering disputes, people were meeting in a less threatening, more exploratory context about these anticipatory interferences. We asked Tom Peters to come up with his short list of essential guidelines to make every project a Wow Project. Never accept an assignment as given.
Every project always consists of both tangibles and intangibles.
Like a DNA strand, a project is a double helix. Everyone focuses on the tangibles, but the intangibles are what matter. Embrace the confusion. Create your own professional-services firm. No matter where you work or what your function may be, you need to create your own network of cool people.