Commentary Online Advert. In Review Email Curmudgeon Email, in the abstract, is lovely. Your inbox is inundated and you're getting crankier every day. Now there's the Curmudgeon's Hierarchy of Net Needs. Think of it as a way to shape your email marketing program.
Information wants to be free.
Last time the Curmudgeon checked, information hadn't actually voiced this preference. But never mind that. Or shouldn't be. Divert it, filter it, quarantine it, duck it. Still spam gets through.