Typically, coaches look toward Athletic Directors and SID's to develop crisis management plans. Fine, you re thinking. But if you re left out during the strategy phase of the plan, you may never control or even significantly influence the management of the crisis or messages communicated. Make yourself a part of the strategic planning. In doing so, you increase your control over what will likely have a significant and long term affect on you and your players.
Every crisis goes away.
It s how you make it go away that creates the legacy you leave behind. Give your athletes timely updates about what s going on. They can be your best ambassadors of good will and frankly, they re most accessible because they re on the front line. Everybody has their own agenda with lots of people and organizations may vie to get close to you to leverage your crisis for their own good. Again keeping control over the situation is essential.