The MBA program is a general business management program with limited specialization in electronic commerce. The MSBA program is an in-depth program concentrating in electronic commerce. The MSBA program provides students with an in-depth understanding of the planning, development, and management of electronic commerce applications. Students gain a grasp of both the technical and marketing aspects of electronic commerce as well as how EC fits into overall business strategy.
Elective courses allow students to pursue selected technical or non-technical topics in depth.
For the MSBA program in Electronic Commerce, students must complete ten graduate-level business courses. The program contains eight required courses and two elective courses. The MBA program provides students with a general knowledge of business management while allowing each student to develop an understanding of selected aspects of electronic commerce. Students may choose to emphasize technical topics related to EC, marketing aspects of EC, or combinations of these or other business areas. Courses that students may elect to take cover the design and development of electronic commerce web sites, Internet marketing, electronic commerce project management, marketing strategy for electronic commerce, data communications, multimedia application development, and other business aspects of electronic commerce.