Repackaged speeches can promote company messages to key audiences and establish the speaker as an expert in his field. Web technology is a boon for speechwriters, and many companies post important speeches to their Web sites. For starters, the media does when it needs background information. When a speech is posted on the Web, a speaker's views on cutting edge issues can be noticed within a matter of hours. An executive becomes more than just a CEO - He or she becomes an industry leader.
Employees are another overlooked audience.
Employees are encouraged to use excerpts and examples from executive speeches that are posted. Other tools are bylined articles and op-ed pieces based on the speech. If you use an agency for media relations, bring it in as you plan the speech - not as the event is happening. They can help you design the speech for maximum leverage. If your executive is speaking to an association, ask if its publication wants a bylined article.