Every church body has a vision that drives it forward and propels it past all obstacles.
This vision, breathed upon by the living God, gives the church the power and the will to defeat the enemy and move forward with faith and unity. However, the vision must be made plain to each member so that they may possess it for themselves. Sometimes, a vision seems very generic. Perhaps, that is because our first call is to fulfill God's overall vision for mankind and so many churches all have the same vision. That is good - it means we have focused on what God wants, not what we want.