Fine-tune your GIFs with a visit to the GIF Wizard WebTV Developer Resource To learn more about this college editing textbook or to order an educational review copy, please visit McGraw Hill. Appropriate Design W hen desktop publishing software became widely available, people everywhere thought they were designers. The fact that they were not became painfully obvious when they began producing hideous documents cluttered with dozens of typefaces. The ability to concoct Web pages fairly easily has a lot of people with no sense of design thinking they are artists. F ortunately, good Web design doesn't require the right set of genes or a degree from the Art Academy.
Good design equals credibility.
Just as errors in fact and style can undermine reader confidence, so too can poor design pull the rug out from under writers' and editors' best work. Simpler is usually better. Some sites that debuted on the Web with splashy designs have since rethought their approach and redesigned, offering only a smattering of small graphics. One of the best-known examples of a site that redesigned is CNET . Good print design is generally good Web design.