Design the fairways wide, with gentle slopes toward the middle. No holes running down the spine of a ridge, where an off-target shot shot runs down through the woods 50 yards into a bog. No blind shots. No forced carries over water. Far from it.
Length provides a significant challenge.
So do good greens. Now think what you'd avoid. They wouldn't want to play alone. You'd never see them. Let the local manufacturing workers' picnic go someplace else.