Giant Industries, Inc. Becomes a major corporate sponsor of the University of New Mexico athletics. Sport Marketing . Services Marketing . Getting bigger piece of sponsorship pie goal of those at NCAA convention. Healthcare industry is writing a new prescription for success.
Hospitals unite for savings and care.
Only NCAA's star schools turn profits. Colleges form panel to press for diversity. Team players cost of sponsorship. Universities unite for sponsorship dollars. American Council on Education Series of Higher Education , ED362124.