True, but Internet access and closed sales are two different things. It has been noted that international customers are three times more likely to buy a product if it is available and communicated to them in their own language. Furthermore, an e-commerce Web site has to provide international users with the same quick access to information as domestic users, or you will quickly lose their attention. Locale and Language Barriers English is the language most widely used over the Internet. But to truly penetrate an international market, one has to communicate in the customer's language.
Localization is the linguistic adaptation of a product for specific geographic markets.
In addition to the linguistic and cultural challenges that this conversion presents, localizers have to deal with many technical challenges. As new Web technologies emerge, more options are becoming available to content developers and webmasters. Different file formats, databases, graphics, forms, and software scripts such as CGI and Java are all intermixed into creating current Web pages. Furthermore, to reduce rework, many of today's Web sites are based on dynamic HTML, as opposed to static HTML, where information drawn from databases is displayed on demand. Pages are built on the fly on users' browsers, automatically customized to best meet their needs.