This magazine is written for script writers, so it isn't easy to find at libraries. If you do find it at your library, ask for Vol. In the article, Groening said his inspiration to create a show came from Rocky and Bullwinkle. All you needed was great writing. Big Hollywood studios routinely sink huge sums of money into producing feature-length animated movies that lose money because the producers focused entirely on the animation while ignoring the writing.
Great animation is no substitute for a poorly written and predictable script.
Jay Ward was a prominent local real estate broker who thought that creating Rocky and Bullwinkle would be more fun than selling real estate. Jay Ward's company, J.T. Ward Realty, was located at the corner of Tunnel Road and Domingo Street. Its now a Prudential Realty office.