Amidst the hype, pomp, and circumstance of the early days, the idea that the Web makes everything faster, easier, and cheaper emerged as a theme among hardware and software companies worldwide. The idea that a business can setup a web site and instantly earn millions in sales revenue was a myth that deceived many a business owner into jumping at the opportunity to set up a quick and simple web presence. Any successful business plan requires work and patience and solid business practices. Even Wall Street, after a few years of pumping millions into half-witted ideas scratched on a pizza box, is finally coming full circle to embrace this reality. It's hard to package a quality web site and sell it for pennies.
Every client is different.
Ultimately, you lose money when you package things too much. Besides, clients appreciate knowing they are not being viewed through a cookie-cutter lense. Excellence is earned and it requires hard work, diligence, creativity, and patience. This means that 4 out of 100 people that visit your site may purchase something. When a visitor hits your home page, you have exactly 4 seconds to make a positive impression or they will leave.