Here, analysts from leading research firms field questions from TechRepublic readers about hot enterprise application topics. Any site visitor can pose questions to our featured analyst by sending us an e-mail . Of course, we can't answer all the questions we receive, but we will read every submission. This week, Ed Joseph, co-founder of The Performance Institute offers advice on how to understand what your organization's customers need and how to leverage your store of customer data.
Every organization has unique customers and they have unique needs.
So the first thing that any organization needs to do is to try and find out what the needs of those customers are. The needs of individual customers are changing as quickly as the application software that is designed to meet those needs. So if your data is more than a year old, chances are those needs have changed. It would be a mistake to rely on it. The idea is to try and develop a measurement system that is self updating in some way.