D.C. That growth is being fueled by a fundamental change in the way many Americans shop. They're becoming more aware of what their choices are. Eating habits are changing, too. They're exposed to natural foods at their grocery store, but there's no one at those stores who can help them. So they come here.
Flavor also plays a big role.
And organic fruits and vegetables and other natural foods just taste better. At least one new product comes out every day. If you haven't set foot in a co-op in the past decade, then you probably wouldn't recognize them. Yes, the ubiquitous bulk bins are there, but right alongside them are a staggering variety of competitively priced natural and organic groceries and health and beauty products. Juice bars, delis and meat departments are also standard, and locally grown produce and locally made products are emphasized.