The Next Move Not surprisingly, you cannot address most of the cultural challenges simply by implementing the infrastructure and the applications necessary to enable communication. Infrastructure alone isn't enough to change an organizational culture and foster communication. The organization must address the issues of environment, leadership, and learning. It all comes back to how companies can use the Internet for creating an Internet culture by enabling two-way communication. This ability not only inherently reduces the cost of providing employees with information but it also tends to increase employee satisfaction and encourage employee feedback.
Feedback mechanisms present another way to open communication channels.
The employee can rate the service and provide comments, which managers can then use to evaluate the service their group provides, receive suggestions from internal clients, as well as get information on the performance of individuals. The role of human resources today is changing from providing support and administrative functions to becoming critical in helping leaders at all levels foster an Internet culture. More important, human resources can enable the culture change by establishing sites for discussion groups and corporate communications, working with other groups in the organization. Creating a successful, strong Internet culture requires anticipating and addressing potential roadblocks. The organization's leaders have a well-defined vision for Internet business that, in most cases, integrates with their business strategy, but they have not communicated this vision to all levels within the organization.