The whole world is your customer and competitor.
Employers try to survive by cutting costs where and when they can to keep up with everyone else.
Sometimes this means cutting jobs when technology becomes more efficient and requires fewer workers. Competition is not only between employers on the world market, but also among the people applying for jobs. Growth in Non-Standard Employment . Because there are costs linked with hiring an employee, employers will often have one work for a short time or for the length of time it takes to get the job done. Aging Population .