Every organization conducts product management, whether it's done intentionally or unintentionally.
This module provides a wide overview of considerations in developing and managing a product. How a product is developed or managed is depends very much on the nature of the organization and its products, for example, retail, manufacturing, wholesale, etc. Note that different people might even have different categorizations for the activities described below. To Broaden Your Perspective on Product Management Many of the activities in product management are also activities in the overall process of marketing. If the reader is highly motivated at this point, then he or she might scan the information about the basics of business planning.