With this strategy, the business will attract plenty of customers, but will eventually run out of money and be forced to shut down. A company makes a profit by offering something of value to its customers. Even non-profit organizations exist to serve customers. The company may issue your paycheque, but it's the customer who pays the bills. You create value for an organization to the extent that you help them deliver value to their customers.
Managers now understand that quality and value are defined and measured by their customers.
Success depends on the customer's perception of value, relative to the perceived value of competitors' offerings. All across North America and around the world, businesses and the work they do are being rethought and reorganized to focus on delivering value to the customer. You only offer something of value to a business if your presence will add value to their customers. If you can't see how your job would add value to customers, I'm afraid there's a good chance it won't be around very long. Before your interview, think about how the work you'd be doing will have an impact on the company's customers.