Businesses can lease the CoGenAirHeat System that PSI designs, manufactures, finances, and installs.
Environmental benefits are another selling point.
Our system will operate in a much more favorable manner. The company has targeted areas in 20 states that have low gas prices and high electricity prices. Marketing strategies include acquisition of HVAC operations in target areas, partnerships with local ESPs, and telemarketing. Depending on customers' needs, PSI installs either reciprocating engines or microturbines. Though reciprocating engines are typically loud, Balmer says these units are much quieter than, for example, a lawn mower.