Julie Kimball Julie Kimball, Marketing Director, Amerian Paint Horse Association. THE ROLE of breed associations in marketing the horse.
Education is critical to position and market the horse as a source of recreational activity.
Working as I have in my career with the AQHA Youth Program, the American Association of Equine Practioners, and the Amercian Paint Horse Association, one thing that hit me was the importance of communicating with the advisors who work with kids. This was also prevalent in communications among horse care providers. There are many people who don't realize the importance of on-going horse care to the enjoyment of their animals. When an injury happens at the racetrack, ABC and NBC won't report on that injury until they've checked with our on-call veterinarian. We mainstreamed veterinary equine medicine as a resource for the media.