If you live with teenagers you know their fascination with the telephone.
Every ring brings the joy of anticipation.
It's probably impossible for you to ever recapture this kind of enthusiasm for the telephone, and the promise it holds to change your life. But every breeder of registered Angus cattle should look to the telephone as offering potential for improved business, every time it rings. That's why it is important to use the telephone properly and make it an effective marketing tool. When you are in the house or farm office, always turn off the answering machine and take calls personally. D.J. Reindl, writing in Telephone Techniques, a Dartnell publication, offers five tips that can help you make a crucial good first impression on the caller, and generate sales.