On the other hand, information wants to be free, because the cost of getting it out is getting lower and lower all the time. So you have these two fighting against each other. It quickly became one of the elements of Hacker Ethics . Note that this refers to the original use of the term 'hacker', as programmer, not as cracker. See, for example, Steven Levy's book 'Hackers', of 1984.
Information also wants to be expensive.
It wants to be expensive because it can be immeasurably valuable to the recipient. That tension will not go away. If you cling blindly to the expensive part of the paradox, you miss all the action going on in the free part. The pressure of the paradox forces information to explore incessantly. No telling who really said this first, but Brand's is the earliest reference I find.