Regular dissemination of applied knowledge relevant to outreach and extension activities. An appropriate combination of mass media and scholarly outlets should be included. Electronic and print media, as well as interpersonal interaction, are all important. Efforts should focus on the mechanism that best addresses the identified needs. Effective leadership as demonstrated by substantial recognition by peers and clientele at the local, regional, and national levels.
Leadership refers to the ability to inspire, influence, and guide others.
Evidence that the faculty member is making significant contributions to the application of new knowledge and practice within the discipline and society. It is helpful to systematically collect information from clientele or audiences who have been impacted by the faculty member's outreach and extension activities. The NCSU Industrial Extension Service has developed and implemented formal mechanisms to evaluate the impacts of their programs. They are able to measure the economic impacts of their outreach and extension programs in a systematic manner. The Cooperative Extension Service also has systematic planning and evaluation procedures.