Intelligence is a premium.
The ad raised the unsavory specter of eugenics converging with capitalism, as well as a high-tech, but meretricious form of female exploitation. The ad also raised doubts about its own authenticity. She has raised her fee now that she is involved with her fourth couple. Not every egg, needless to say, will be fertilized. The failure rate involved in effecting conception in a dish, successfully implanting the young embryo in the uterus, and achieving a normal gestation is extremely high.