Develop commitment for the new vision 3. Institutionalize the new vision Warren Bennis and Burt Nanus America has too many managers and not enough leaders. If we had more leaders we could do without half of the managers. The distinction between the leader and the manager can be summarized by the word purpose. Leaders create energy by instilling purpose.
Managers control and direct energy.
Leaders define success in terms of the accomplishment of a business achievement, the success of a product or service. Managers define success according to measures that are derived from the process of business independent of the content of the business. Leaders appeal to the higher values, the long-term potential of the individual to feel a part of, a contributor to achievements of mankind. The manager appeals to the immediate needs for income, status, and security. Leadership brings out the creativity of the individual and inspires courage.