An introduction to the fundamentals of video production, including videography, editing, directing, producing, performance, audio, graphics, set design, and lighting. Survey of the principles of advertising, public relations, sales promotion, and their interaction with each other and with management, emphasizing ways businesses and other organizations promote their products, services and images to various publics. Same as MKTG 301. The understanding and practice of mediated, digital messages, especially focusing on the purpose, design, format, and audiences of these types of messages for self-paced and group learning. An examination of electronic media principles, covering such topics as history, technology, regulation, news, advertising, programming, audience research, business practices, social impact, ethics, and careers.
Lab requires working with the campus radio and television stations.
Required lab grade must be C to pass course. A study of newspaper journalism with an emphasis on public affairs reporting, public opinion surveys, ethics, and laboratory work on the student newspaper. Study of the use of the camera and photographs to report and tell a story in the media. Extensive laboratory experience. A study of news gathering, writing, and production for broadcast.