Follow that by the details that clarify your original point. Take advantage of knowing that your reader will concentrate on the first three sentences of your writing. Make an impact right off the top. They will glance over the text looking for keywords, sentences, and paragraphs they are most interested in. They may also ignore the other messages you have are presenting.
Headlines are beneficial to everyone.
With a headline you can direct a reader to the information they are looking for. While at the same time, you can use creative headlines to draw them into passages of information they may have otherwise passed by. Keywords will not only lure the reader to the text, they will also give a definite insight into what is about to follow. Keywords can also be riveting words that will make your reader stop. Being clever and witty is just as effective as being precise.