We see this Ultimate world as the real Marvel Universe. That's why it works for us. It's all in how you look at it. You'll have to introduce a new Ultimate character in each episode. I have made a bit of a name for myself in breaking format as often as I can, and I developed this book with that exact problem in mind.
Every issue is tailor-made for the artist who is drawing it.
You don't write the same format or tone for Mike Allred as you do for Bill Sienkiewicz. Also, the tone will range from big adventure to dark and gritty to downright silly from issue to issue. If you remember the old Marvel Fanfare , that is the inspiration for this series. No, no and no. The opposite is the major reason for doing it.