Return to top Benefits of Membership PRSA has numerous local and national benefits. Here are just a few examples of the many activities and resources you can access as a PRSA member. Professional Development PRSA's major service to its members is an integrated professional development program with an annual national conference, seminars, publications, home study programs, videos, and many other materials to help members at every career level enhance their professional knowledge and skills. In addition to national opportunities, the Dallas Chapter offers local monthly luncheons and regular continuing education seminars. Luncheons are usually the third Thursday of the month at noon.
Locations vary in order to best serve the membership.
The PRSA Professional Practice Center, formerly called the Information Center, has been restructured as a clearinghouse for PRSA's unique body of knowledge. The center provides low-cost access to hundreds of public relations campaign profiles, industry research findings, and campaign development resources. A national and local accreditation program identifies members who have demonstrated broad knowledge, experience and professional judgement in the field of public relations. Members with at least five years of full-time public relations experience are eligible to take the APR exam. The Dallas Chapter is piloting a new Mentor program in 1999 to offer both young professionals and senior members a mutually rewarding relationship.