Non print media includes billboards, product packaging, commercials and other advertisements, television, documentaries, and movies. No media product is neutral or value-free. Media uses specific techniques to create emotional effects.
Every media production is designed to attract and appeal to specific audiences.
The production of any media text is a complex process involving many decisions about content, perspective, editing, and the use of specific techniques of audio, video, and special effects. Questions to Ask 1. Before you can discuss a movie critically, you must be familiar with the movie jargon.