He fulfills all sincere and beneficial prayers of a devotee, if He is worshipped with faith and love. The wise realize that all names and forms are His, whereas the ignorant play the game of holy war in the name of religion to seek personal gain at the cost of others. It is said that whatever deity a person may worship, his or her all obeisance and prayers reach the Supreme Being as all water that falls as rain eventually reaches the ocean. Whatever name and form of divinity one adores is the worship of the same Supreme Being, and one gets the reward of deity-worship performed with faith. Desired results of worship are given, indirectly, by the Lord through one's favorite deity.
Human beings live in the darkness of the prison cells of pairs of opposites.
Deities are like icons that can open the window through which the Supreme may be perceived. However, the worship of deities without full understanding of the nature of the Supreme Being is considered to be in the mode of ignorance. Such material gains of these less intelligent human beings are tem po rary. The worshipers of celestial controllers go to celestial controllers, but My devotees certainly come to Me. Lord Krishna advises against such lower grades of worship and recommends worship of one and the only one Supreme Lord using any one name and form.