It's much more competitive in terms of hiring people to work. Just over half of the working teenagers take summer jobs in the retail industry, according to 1993 figures. Competition is bringing higher wages and better incentives at places like day camps, travel programs, beach resorts and amusement parks, says Susan Greenberg, director of pre-college services at Peterson's, an educational information and services provider. Summer employers are also promoting themselves more aggressively. Placing a help-wanted ad in the local paper doesn't cut it anymore.
Employers target potential workers through Web pages, community centers and job fairs.
You have to market your ability to give people a positive employment experience. And they take the opportunity to increase their hours during the summer months. Most summer hiring has already been done, say experts. But resorts and camps are still anxious to find students who can work through the end of the season. All rights reserved.