Your customers are interested in how your company got started, what problem you were the first to solve, and other reasons why your company stands out in its field.
Historical photos are always interesting as windows into the past.
Perhaps a timeline approach would be interesting. You might also use this page to differentiate your company from its competition. This is a great opportunity to build credibility as a leader in your industry. Company Founders People are most comfortable dealing with other people, as opposed to faceless organizations. Brief biographies of the founders and other key personnel can help you touch your visitors on a personal level.