You get a VCR Plus code assigned the infomercial. Plus to that code. It is something you can do today. Online services like Prodigy and America Online offer other options for giving your customers more information. You also have telemarketing.
Interactive kiosks are available today and are one of the fastest-growing new options.
With audiotext, your ad can include a number that people call for additional information. Your message can constantly change as you interconnect with your customers. Just call your cable operator. Ask for The Wall Street Journal '90 Minute Tax Break' special. You'll also get Lasser's 1994 tax book for free.