List at least 3 ways.
Global expansion allows value to be created.
These are at the heart of business-level strategy because they provide competitive advantage. Customer needs are anything that can be satisfied by means of a product or service's characteristics. Therefore, product differentiation is the process of creating a competitive advantage by designing product characteristics to satisfy these needs. Market segmentation is the way you decide to group customers based on differences in preferences. Distinctive competence is the means by which we attempt to satisfy these needs and groups in order to gain a competitive advantage.