The assistant to the president for institutional advancement, who reports directly to the president, is responsible for coordination of public information. The assistant to the president for institutional advancement is responsible for preparing and releasing communications to the media. All news releases concerning college activities shall be released through the assistant to the president for institutional advancement, and no other individuals within the college are to issue press releases except through that office. The assistant to the president for institutional advancement is also responsible for preparing and purchasing college display advertising. In order to provide a coordinated information program, the assistant to the president for institutional advancement reviews all major college publications to be distributed to an external audience.
Examples are brochures, direct-mail schedules, and the college catalog.
If the publication requires a substantial investment of time, planning, and money, the appropriate dean and the assistant to the president for institutional advancement are to be consulted before the publication is developed. For materials requiring graphic design, the requestor may begin by discussing the proposal either with the assistant to the president for institutional advancement or with the graphic support technician. All major publications should be reviewed by the assistant to the president for institutional advancement in the early stages of copy preparation and design. If changes are suggested, the assistant to the president for institutional advancement will discuss these changes with the requestor prior to routing to the copy center. The assistant to the president for institutional advancement and the graphic support technician will provide technical advice on the development of internal publications, if requested to do so.