Customers don't want to feel intimidated, ignored or that they are imposing. Show Guidelines All too often, exhibitors don't take the time to thoroughly read their trade show manuals. Crucial elements such as electricity, internet and phone connections, setup and take down guidelines are explained. Not understanding the show specifics can seriously hinder the effectiveness of the exhibit. The trade show manuals contain valuable information that can give your exhibit a competitive advantage, making the show much more effective.
Lead follow-up is one of the most important aspects of the exhibiting process.
Lead qualifying and categorizing can establish a very effective sales advantage. To avoid these situations, prior to the show establish how leads will be attained and how they will be handled once the show is over. Also, bringing laptops to the show is an effective way to input lead data on the show floor after talking to a potential client. It is also reccomended to follow up all leads within two days. The show evaluation process will tell you if it's worthwhile to attend the show in the future or what to do differently next year.