Gardeners know strong growth requires constant care. Only through long-term commitment and vision will a beautiful garden flourish. Business relationships will prosper with diligent care and nurturing. If unattended,they too will wither away. Attorneys who recognize the value relationships will take the time to manage and nurture those relationships and ensure a successful practice.
Firms can never stop managing their network.
Even well-developed networks can deteriorate within a year if they are not properly maintained. Make regular telephone calls to prospective clients. Invite people to quarterly or semi-annual luncheons or holiday parties. Send copies of firm newsletters with personal notes. Also send birthday and anniversary cards.