The strategy is a compelling one, believes Pendleton-Browne. Even if it takes them a little longer to get there, they will be the giants of the market. Pendleton-Browne has already turned down one offer of funding for a business plan he developed as part of his executive MBA last year. It's the only way to compete in today's volatile job market. But there are ways to change your business culture for the better, so people won't be quite so tempted to accept alternative offers.
Inclusion Make the inclusion of the IT in company planning more than just lip service.
Make people a part of strategy, making technology as important as finance or marketing. Compensation Specifically, deferred compensation - stock options, bonuses and loyalty incentives are vital. People are less likely to leave if there is money at stake. Recognition Don't let IT staff work in back office obscurity. Acknowledging people for jobs well done keeps them happy.