Nowadays different applications of multimedia are used everywhere from a desktop presentation in a small travel agency to amazing multimedia exhibitions on computer shows. Modern computers are very user friendly. Many applications do not require sophisticated computer literacy. Animation, computer graphics, sound , and video make computer presentations attracting to all people. Demo floppies and CD-ROMs are often used to promote different types of products and services.
Interaction is one of the major advantages of multimedia.
In most cases potential customer does not just observe the action like it works with TV commercials. He or she gets a respond from the computer, has a choice what to look for, when to start and to finish. Another advantage of multimedia advertising is its considerably low cost. Many books and magazines are now shipped with some kind of demo or advertising material. More and more companies are using demo CDs as their free catalogs that they ship to their customers.