Driving our success is our global portfolio of brands reinforced by our relationships, and the loyalty we create, with consumers around the world. In addition, we have strength in the Latin American market where our Brastemp and Consul brands are the top two among all appliance brands. We also have formidable brands targeted to specific consumer market segments, such as the upscale KitchenAid brand in the U.S. or Bauknecht in parts of Europe. Lastly, our relationship as the key supplier in many categories for the Kenmore brand of Sears, Roebuck and Co. affords us access to consumers served by this legendary brand and retail giant. We understand that brand loyalty extends well beyond products that consumers buy and use.
Loyalty grows from the relationship consumers develop with the total brand experience.
Accordingly, our strategies focus on developing unique and innovative solutions that include, but are not limited to, the product dimension. This approach provides ample tools to build customer loyalty for our branded products, and connects us with new business opportunities that extend our brands to activities in and around the home. We also believe that e-business and internet capabilities and possibilities are providing us with opportunities to advance our global business strategy of building loyal consumers through our brands. For example, we recently announced an effort with Cisco Systems and Sun Microsystems to develop Whirlpool Corporation's networked home solutions initiative. This initiative will include a new generation of Whirlpool networked products and enhanced services that we believe will have a profound impact on the ways consumers work, live, play and learn.