Their control processes, the very processes that enable them to survive over the long haul, deaden them to the vital and constant need for change. Proposing a radical new business paradigm, Foster and Kaplan argue that redesigning the corporation to change at the pace and scale of the capital markets rather than merely operate well will require more than simple adjustments. They are doing this by creating new businesses, selling off or closing down businesses or divisions whose growth is slowing down, as well as abandoning outdated, ingrown structures and rules and adopting new decision-making processes, control systems, and mental models. Corporations, they argue, must learn to be as dynamic and responsive as the market itself if they are to sustain superior returns and thrive over the long term. In a book that is sure to shake the business world to its foundations, Creative Destruction, like Re-Engineering the Corporation before it, offers a new paradigm that will change the way we think about business.
Foster lives in New York City.
Kaplan lives in Boston. Anyone who is interested in staying ahead of the competition should read this book. Foster and Kaplan get right to the heart of one of today's central themes . . . An instructive and insightful guide for managers to navigate . Creative Destruction will reverberate in corporate boardrooms for some time to come, changing the basic premises of corporate success.