Innovation leads to quality products and service, long term financial soundness, and long term investment value. An innovative company retains and attracts talented employees and management. An innovative culture leads to a learning environment where seasoned talent nurtures new talent. An innovative company has the resources and aptitude to use their power in a socially and environmentally responsible manner. Innovative companies understand that responsibility is not a cost, but a driver of success.
Innovation is more than a desired attribute, it is now a necessary operating baseline.
In my opinion, a company's underlying value system is the most important criteria in any ranking of most-admired organizations. A company's core values shape the way it treats customers, employees, suppliers, shareholders, and the community at large. Thus its ability to understand and respond to customer needs, which leads to competitive advantage in the marketplace, is influenced by values. Its ability to develop partnerships with suppliers and others will be influenced by values. Its ability to attract and retain talented employees will be shaped by values.