Now Ford and General Motors are attempting to breath new life into their brands. Cadillac is going after younger buyers around the world with a European-design. Ford has moved the Lincoln name into the popular sports utility market with the introduction of Navigator in 1997. Therefore, other Lincoln brands are being redesigned to keep a presence in the traditional U.S. luxury market segment. Pricing is a very important part of Lincoln's marketing mix.
List prices form the foundation for negotiating the final price.
In addition, rebates and leases have become extremely popular parts of Lincoln's pricing. Also on the Web page is a dealer locator. The McGraw-Hill Companies. Any use is subject to the Terms of Use and Privacy Policy .