If you place the burden on the staff, you are at their mercy. It is not going to change until they change. Remember that to change work performance, change the work environment. However, he is taking the same approach he did in San Francisco. He is building an organization with as much talent as he can afford, and developing them into a team with a spirit that will increasingly attract even better talent.
Good people like to work with good people . . .
The majority always rules. As the quality of your staff improves, the whiners and complainers tend to leave because they don't get any peer support.