The Institutional Structure of Mass Communication. Sept. 28 Media Organizations, Institutions and Production. 6-7, McQuail, Chs. Oct. 5 Social-Psychological Approaches. Oct. 12 Midterm Exam.
Instructions follow the schedule.
Oct. 19 Term paper prospectus due. Instructions follow the schedule Oct. 26 Media Effects Traditions. Book review-Essay due. Instructions follow the schedule. Nov. 9 Normative Theory in Mass Communication.