Use precise wording or images so readers know what destination to expect before they click the link. It makes their job of moving around your Web site much easier, and increases your ability to hold their attention. Use consistent wording or images so readers can learn what destination to expect before they click the link. Make hyperlinks easily recognizable Your hyperlinks should be immediately recognizable as hyperlinks. Make the size, color, and placement of each type of link consistent for elements repeated on multiple pages, such as buttons or navigation bars.
Hyperlinks are hard to find on the left Web page because they are scattered throughout the text.
Hyperlinks on the right Web page are easier to find because they are placed together. Avoid underlining for emphasis in your writing. Text hyperlinks are frequently marked by underlining on a Web page. Keep the number of hyperlinks to a minimum. Just as a wall of text chases away even the most avid Web surfer, so do too many hyperlinks.