Once you've designed your banner according to technical specifications, it's time to make a deal. Again, it pays to do your homework. Some contracts specify the banner will run until it achieves a certain number of impressions . Others allow the banner to run for a specified length of time, regardless of the number of hits it receives. If you're running a click-through banner campaign, you might want to consider a more targeted Web site, even if it has less traffic.
Every site has various technical requirements and different methods for posting banners.
That's why it's so important to do research in advance. Otherwise you might waste time and money redesigning your banner to meet the specs. By asking the right questions early on, you'll save yourself the trouble. If you want your banners to sell better, visit BannerTips. Save time and effort when you have to create your next banner.