He was asking for advice on how to get his web pages ranked higher in the search engines. It was absolutely mind-boggling. Write about what you know. People buy from those they trust. On the web, the only tool we have to communicate with our visitors is a website.
First impressions count, so make the most of it.
Provide solid content - free. Plus others may link to you and you'll gradually develop a reputation as someone who knows what you're talking about. Give your visitors a way to contact you. And when they do write or call you, answer them promptly, courteously, and helpfully. Display verifiable testimonials.