Alter the lightness or darkness of a color story for a particular style, and use different finishes where possible. Finally, enhance customer responsiveness by offering more schemes than in the past. On a double-loaded linear street scene, the inclusion of multiple architectural styles will go a long way toward reaching individualization. There is an added benefit in that color-diverse homes, with similar setbacks, will appear to undulate back and forth, thus taking the hard edges off of the site plan. Attention also needs to be paid to front-yard landscape design, as well as street furniture.
Every detail has the potential to exacerbate sameness.
Please note that the extreme to which you diversify should be based entirely on the understanding of the psychographics of the buyer. A curvalinear site plan, on the other hand, lacks some of the challenges of its linear counterpart. Walking or driving through such an environment one will notice homes constantly coming into and out of the viewer's corridor. The implication is that any sameness will be somewhat placated because not everything is seen at once. The likelihood that the variety of site conditions may exist for footprints on each lot will also contribute to this advantage.