Mention the name of the employer within the letter. Never Xerox copies of the letter. Carefully research those companies that are of interest to you. It is important that your vision be broad enough to allow for flexibility but specific in that your career objectives are clearly defined. Rely on a Support System of friends, family and associates.
Job hunting can be a long, trying process.
Be sure to have someone to confide in during your job search. Expect that it will take six to nine months to secure a job. You should work to maintain a positive Psychological Attitude. There may be rejections down the road. You must believe in yourself to project an image that will cause others to believe in you.