Computer Applications in Management Provides insights into the successful application of Information Systems in business organizations. Examines the role of computer-based information systems in the current business environment and in the managerial decision making process. A survey of the fundamental concepts of financial and management accounting. Financial accounting emphasizes basic financial statements including problems of income determination, asset and equity measurement and analysis.
Management accounting includes preparation of budget and cost data for managerial reporting.
Shows how a manager can formulate and solve problems using appropriate quantitative analytical tools through modeling, decision analysis, mathematical programming, simulation and introduction to computer-aided techniques. A rigorous introduction to managerial decisions in marketing and approaches to making these decisions. Includes the institutional framework of retail and industrial markets, buyer behavior, product line promotion, pricing and distribution decisions and strategies. A broad view of the application of behavioral science theory to an understanding of organization structure, behavior and performance. Topics include environmental and intercultural influences in individual behavior in organizations, motivation, learning, communication, group formation and dynamics and leadership.