Law firms are often reluctant to communicate the good results gained for clients.
But most prospective clients are particularly interested, and often influenced, by a firm's track record in terms of results likely to relate to the prospect's situation. Client confidentiality is easily protected by abstracting details and results of a matter within the context of a specific business, industry or legal environment. The hard work and good results gained for clients should be listed prominently on the firm web site news and practice area pages, and also reported to clients and prospects in the form an annual report of the firm. It almost always requires change in policy, procedures, culture, and at times even the personality and priorities of some lawyers. None of these changes will be effective however if there are compensation and accountability systems in place which act as disincentives to the team marketing process.