Wired magazine has been in the black for the past four quarters. Too soon to say. But the March issue seemed like typical Wired fodder. If Rossetto's ambition had been only to create an innovative and profitable magazine he'd be home free. But Rossetto wanted to build a New Media Empire.
Empires cost a lot of money.
Andrew Anker, c.e.o. of Wired Digital, quit in February. New media was, well, new , and no one fully understood what form of content would thrive on the Web. I don't know how you would have found out it was a bad idea until you tried it. This is forcing online publications like Wired Digital to re-evaluate business strategies. Wired insiders say Digital's new focus will be on providing services to its subscribers rather than journalistic pieces.