If the source thinks there may be a book deal in there somewhere, they may think it's very important to have a spokesperson to protect their commercial interests. When we had the draft, there was a clear expectation that citizens had an obligation to contribute to the common good. Now, we have generations coming who don't have to think about what they owe to the nation as citizens. The states do not simply offer their product to the public. They promote hard.
Lottery advertisements are beguilingly seductive, and misleading to boot.
This is not new, but it is accelerating. You can't expand time, so what you try to do is deepen time by doing more things in the same period. Squirrels are opportunists. We humans are providing better living conditions with bird food and bigger trees in our yards than squirrels can find in the wild.