Becker says response was rapid, and that they had enough participants within two and a half days of circulating the invitation. With the data already in electronic format, it is easy to compile. Manufacturers' new techniques have drawbacks, however. Also, online focus groups may be hindered if some participants type more slowly than others. Despite the drawbacks, manufacturers are finding these modern methods of market research more efficient and effective.
Higher accuracy means they'll get better products into the hands of remodelers and their clients.
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