Senior vice president Robin Webster noted, however, that most are buying their Web ads directly from sites, rather than through agencies. She seemed to find something wrong in that. Finally, CyberDialogue released a study showing that, even when we don't buy online, more and more of us use online sources in researching our decisions. And the online purchases went through results from search engines, the study added, not banners. Taken together, we can sift out some big Clues.
Folks are smarter than anyone thinks, on both sides of the screen.
Finally, I still maintain that, if you stick to your knitting, even a small share of the growing pie will look mighty tasty five years from now. Keeping track of your Clues, in other words, remains invaluable. Objects are pieces of code that can be used to build larger systems more simply. They're the keys to a future in which they'll be no time to hand-code anything. That hidden aim, I believe, is behind Big Green's constant renaming of its object model.