People want order, and when it can't be imposed, it generally emerges from the collective will. It's been obvious to many people that patents and copyrights don't work real well for nonphysical things. That thing is attention - I can give it to you, but you cannot take it from me. Paco Xander Nathan has pointed out that attention is the monetary unit in an information economy. I think it's also a key to working out systems that allow commerce in a nonphysical environment.
Information flows and self-levels just like water.
Trying to stop it has obviously not worked, and copy-protection just irritates users. This is vestigial, historical emphasis on medium confused for content. You can copy specific instances of work, but you can't reproduce their work-generation process, i.e., their creativity. And in the cases where you can come close, it's usually easier to just hire them. You can't copy it.