The course is open-ended by design. You will find the work for this course is front end loaded. This is due to the need to learn the industry your are marketing in and learning the role of the product marketing manager. The benefits of the course will be directly related to the quality of the effort expended on the course-related activities by each student. The course in unstructured and will assume that each student has completed the required readings, cases for class discussion, and is prepared to contribute to the class discussion.
Lectures are independent of the reading assignments.