Along with page breaks, we take care to use more frequent paragraph breaks than we would if the same text were used on a printed page. So we break long paragraphs into shorter ones, and by the same reasoning, we limit ourselves to shorter articles and stories than might comfortably appear in a magazine. Finally, we take a lesson from children's books, and break up even the most serious articles with illustrations and examples. Our first version of the site was less successful in this regard, chiefly because of the colors used. We think the current color scheme is better, and to judge from our mail, readers agree.
Emigre is built for users, or, even more to the point, for customers.
The creators of Emigre assume you are shopping for fonts, and they make the process as fast and seamless as possible. You will not be visually blown away by their site, but you will never be frustrated by it, and that's the first priority when designing for users. They want you to know you've come to the right place, so they dazzle you instantly, with pure design as well as technical acumen. In theory, you'll be so entertained, and so visually inspired, you'll bookmark the site and tell your colleagues about it. And whether you buy today or not, you are essentially buying into the brand image of T-26 as a house of advanced design.