Fun Seekers are essential hedonists. They play with life. They would rather be with friends than family. They are focused on external appearances and material things. Intimates are social creatures, but their focus is more on family than friends and their pace more relaxed than energetic.
Intimates are devoted and involved mates and parents.
Intimates emphasize all sorts of relationship-oriented values. They describe their best brands as stable, familiar, and consistent. Devouts are duty-bound traditionalists. Devouts are price-oriented shoppers who use preferred brands sparingly. Their key values include justice, social responsibility, social order, and preserving the environment.