First names are seldom used when doing business in Germany, however. Visiting business people should use the surname preceded by the title. Thais, on the other hand, address each other by first names and reserve last names for very formal occasions, or in writing. It s a Gift, Not a Bribe Customs concerning gift giving are also extremely important to understand. In some cultures, gifts are expected, and failure to present them is considered an insult, whereas in other countries, offering a gift is considered offensive.
Gift giving is an important part of doing business in Japan.
Exchanging gifts symbolizes the depth and strength of a business relationship to the Japanese. Gifts are usually exchanged at the first meeting. When presented with a gift, companies are expected to respond by giving a gift. In sharp contrast, gifts are rarely exchanged in Germany and are usually not appropriate. Small gifts are fine, but expensive items are not a general practice.