Be consistent, honest, and in constant communication with distributors and stores. Develop relationships and friendships along the way. Plan and execute your marketing strategies. By the way, Distributors purchase product based on the retail list price. Discounts are offered in various forms to entice the distributors to buy more product.
Distributors help retail accounts get advertising in the print and broadcast media.
Arrangements are made between retail accounts and the record labels to share in the cost of media advertising. The labels provide product in exchange for a store purchasing a set amount of product to be available in-store. The ad mentions the label's product, and the store's logo and location, and price. The retailer buys the ad and deducts their share of the ads cost from their invoice.