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Every investment needs a measure of worth.
Small stock yardsticks and benchmarks. It s one of those rudimentary but infinitely useful principles we all learned in kindergarten. But what was elementary among wooden blocks is not quite as easy when it comes to distinguishing big stocks from small stocks. With institutional ownership comes legions of analysts continually poring over every available bit of information on the firm, providing stiff competition for individual investors. Large stocks also tend to be mature firms in terms of sales and earnings growth, although with size and maturity come the potential for earnings and dividend stability.