In addition to managers, enlist and empower your leading writers. Help your script checkers grow into coaches, not fixers . Coaching is a skill that involves listening, asking questions, and sitting on your hands. Develop a common coaching language to describe good writing. Deputize your own grammar and spelling police.
Every newsroom has a few top grammarians and spellers.
Maintain a newsroom library of writing-related books and websites. Start your morning meeting from time to time by showing a tape or sharing a script that demonstrates clear, colorful or creative storytelling . Remember that learning can be a wonderful perk. Take advantage of low-cost training. Send staffers to writing and storytelling sessions offered by NewsLab, NPPA, State Broadcasters Associations, the National Writers Workshops, The Poynter Institute.