This study commitment averages at about 20 hours a week over the 12-week study period. By undertaking both units the student will develop competencies which cover a broad spectrum of electronic business issues. This unit is an introduction to electronic commerce a term, which means the sharing of business information, maintaining business relationships, and conducting business transactions by means of telecommunication, networks. The unit explains what electronic commerce is, what are associated security issues, business strategies and management issues, and examines pertinent technology standards and protocols. This unit is designed to extend the way in which the principles of modern marketing theory and practice are applied.
Emphasis is placed on the legitimate role of marketing within the context of electronic commerce.
In an age of increasing interactivity, the concept of a defined market space is addressed. Exchanges and transactions within a virtual world comprising customers, service providers, and competitors underline the unit's emphasis on web-based value propositions and key elements contributing to the marketing mix. The link between them and retail selling will be explored. Other electronic marketing areas such as database marketing and aspects of direct marketing are also addressed. This site has been designed and developed by the Community Relations Office, Central Queensland University .