We have a lot of amenities. That image is further enhanced by the Valley's reputation as a golf mecca. It's a clean industry that preserves open space. Golf courses are pretty. They have visual value.
Golf courses mean housing and commercial activities through the pro shop.
The challenge of tourism, Holler said, is retaining the vision people have when they come through Carson Valley and providing a service structure to accommodate all the visitors. There will never be a 12-story hotel in Minden. It wouldn't fit, but another Carson Valley Inn or Best Western might. People would see that as supportive of small hotels. While Las Vegas may have its volcanoes , rare tigers and theme-based casinos, it can't compete with what Mother Nature provided for Carson Valley and Lake Tahoe.