Every child is unique.
Its business was founded on that premise and two years later, the e-commerce innovator continues to deliver a Web site that offers the Internet's most personalized shopping experience. Recognizing that each individual child represents a distinctive set of educational opportunities and challenges, the company developed a Web site to help parents make more informed product choices for their children. The company's goal is to help parents help their children learn, discover, and grow. Our approach remains consistent from site to service. The latest addition to the site's technology innovations is online chat and e-mail management.