No other issue came onto the scene without having been present since the beginning of the campaign. Despite the public's ability to dictate the issues, the media and candidates can ignore an issue and make it irrelevant. Political Information Environments Media in various parts of the country differ on the depth and variety of information they provide. Each media outlet has a different approach to campaigns based on the resources they have. Just, et al. look at which candidate advertisements were aired in each area and also analyze the campaign news in each area.
Larger markets have larger budgets and news holes and are thus able to have more expansive coverage.
Once again, people don't just take in this information without thinking. Three factors play into the variety of information people obtain and why they are able to process it. The first is the skepticism on the media. Many people see the media as a less than reliable source. Therefore, they may think the information over before they take it as fact.