Use mnemonic devices to aid the memory. Persuasive Messages Persuasive messages try to create change in others. People use arguments , persuasive statements backed with reasons, to change others. Pathos , or emotional appeals. Logos , or logical appeals based on facts and systematic reasoning.
Logical appeals use examples .
In deductive reasoning a generalization is stated and then supported by examples. In inductive reasoning , examples lead to a generalization. Delivery Be as clear and confident as possible. Dynamic Presence Dynamic presence is the energy brought to a speech. If the speaker is not excited, the audience wont be either.