The consumer prices for these products are 3-4 times higher than pedigree. The prices of Nutra Nugets and Purina are 2 times higher than pedigree. Some large supermarkets chains, such as Tesco, Geant, and Leclerc are introducing private label pet food brands. The most popular products are Pedigree, Chappi, Whiskas and Kitekat. Current consumption of pet food is 5-8 times lower in Poland than in the European Union.
Experts consider the Polish pet food market to have good prospects.
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