When we started Trend Micro in 1988, there were fewer than ten known computer viruses in circulation. Few pundits would have predicted the existence of more than 50,000 viruses and a billion-dollar antivirus market by the turn of the century. And who could have imagined that the company my wife and I started in our garage would become a global organization with 1,000 employees in 18 countries. Life is full of surprises. If I had to choose the single factor most responsible for Trend Micro s achievements, I would say it s our ability to innovate and change.
Innovation is a continuous process.
We re always striving to improve our products and services. But some innovations are so far-reaching that they demand radical changes in the way business is done, and only flexible, dynamic organizations can reorient themselves so quickly and thoroughly. Several times in our history, Trend Micro has completely transformed its business model and each time we ve seen our market grow dramatically. One early change was our focus on the network. The concept that defending an entire network required more than just securing each individual PC led to the introduction of server-based products and integrated border defenses for enterprises.