The course work is designed to prepare students to go on to earn graduate degrees in business or management, or to pursue entry-level management positions in both business and nonprofit organizations. The marketing minor or emphasis within the business administration major focuses on understanding the customer, identifying customer needs, wants, and desires, and guiding the development and delivery of products and services throughout their life cycle. Courses in marketing research, consumer behavior, and professional selling present the concepts students need to succeed in this exciting field. Career profiles in marketing encompass such diverse areas as personal sales, marketing research and analysis, retail sales, advertising and promotion, and the growing area of marketing church and Christian nonprofit organizations. The nonprofit management minor or emphasis within the business administration major focuses on the managerial issues and special training required for effective leadership in the nonprofit organization.
Emphasis is on people issues and the understanding of nonprofit legal and accounting issues.
Students pursuing this minor or emphasis are offered training in the concepts employed at the operating level or in leadership of nonprofit organizations. Minor in Business for Non-business Majors Students who are not majoring in business may earn a minor or emphasis in business by completing CIS 201. Accordingly, earning such a minor will usually require more than 18 hours of course work by the nonbusiness major. Opportunities for graduates in this area encompass broad areas of business and industry as well as nonprofit institutions. CIS majors have a choice between a Programmer Analyst track and a Network Analyst track.