You can build a great site, yet if your customers don't remember the exact address they may never see it. There are, of course, exceptions, such as certain country-specific domains. For example, .fr may be used in France for a French company. However, when these companies wish to have a truly global presence, they also opt for launching a . com site. It's not too late.
Many companies promote multiple Internet addresses.
This is ideal if your company name is long, difficult to spell or does not enjoy massive global name recognition in all target markets. It is also a great way to promote specific product groups and is an important strategy in search engine optimization. . Additionally, keyword-rich domains will boost rankings on most major search engines. Search engine optimization, also known as placement and positioning, is the process of improving a web site for higher search engine rankings. It's the first step in achieving rankings in the major Internet search engines and directories.