Dead-end pages are pages with no links to any other local page in the site. They are not only a frustration to users, they are often a lost opportunity to bring browsers to other pages in your site. Include navigational links to other pages in footers as well as in headers. In most cases, a person who has scrolled to the bottom of your page will no longer be able to view the toolbar at the top of your page. In addition, put important hot links in text blocks.
Links break up the experience of scanning a page and tempt the visitor to surf onto another site.
Group your links at a single spot on your page or give them a page of their own. Make sure pages load quickly Users will not tolerate long delays. It is foolish to put huge bitmap graphics or too many graphics on your pages. The average user will not be patient enough to wait endlessly while your graphics download over the phone line. Your site should be geared toward your audience's capabilities, not your own.