The sense of smell is the most developed of our five senses, and fragrance with its combination of scents can invoke an immediate response. One whiff of bread baking and your back in your Grandmother's kitchen. Roses remind you of your high school prom, a certain cologne reminds you of your first love.
Fragrance is now everywhere from soap to candles to the air in office space.
Holiday time evokes memories from childhood with fresh cut Evergreen, Snow in the air and Cinnamon-laced mulled cider. Each one of these has its own unique scent. Holidays also are a traditional time to purchase perfumes and colognes and the scents themselves have evolved over the past 50 years. In the 1950's the light floral scents gave way to the more complex aromas favored by the Europeans, partly because of the returning G.I.'s and for men Bay Rum and Old Spice were replaced by more masculine and heavier scents like Canoe. In the 1960's the age of television had an impact with advertising and even the Fuller Brush people started selling scents of their own.