We also felt that the team had a lot to offer sponsors. And most importantly, we all love curling and want to promote our sport. The more you promote your sport, the more recognition you get and after we win that Olympic gold medal, everyone will know who they are. What we are doing is also promoting women in the sport, something Marilyn has done since she won her first world title. Her efforts have been important to the thousands of women who curl.
Hard work goes into servicing the sponsors.
As well as developing an attractive portfolio, the team does an excellent job of communicating, sending sponsors regular updates on their progress, and writing thank-yous to everyone who contacts the team. That means we are known as people who appreciate everything that is done for us. They do a lot of positive talk to one another out there. Off the ice, they are always talking to each other, too. Keeping the communication open is one of the most important things we do as a team.