Others in the industry are amazed that Lego is taking a shot at the market with a product so like one that has already failed. Others are annoyed that yet another major company is releasing a product that plays up stereotypically feminine fantasies. Previous titles in this genre have done exceptionally well, and we are confident that both our creative approach and our production values will ensure our success. Lego Friends offers a great opportunity to exercise creativity and self-expression. The titles follow the adventures of four girls in a pop band, inviting players to help them write songs, choreograph dances, and navigate the treacherous waters of the pubescent social scene in order to put on a concert in their school hall.
Firepower is beside the point.
Megan Gaiser, president and executive producer at Her Interactive hopes Lego's high profile will build momentum for girl-gaming companies like her own. Purple Moon did a great job growing the girl-gaming industry. Girls are finally being heard and served, thanks to these kinds of efforts. This is especially weird considering that Legos are asexual. When I was a kid, either you played Pong or you didn't.