Check my voice mail to get information. In this class you will get to practice both of these skills.
International marketing is, in a sense, a survey course.
We will also discuss law, politics, culture, economics, and finance and current events. All these topics are important when analyzing and making marketing decisions. Though many of you may never actually work in marketing or in the international area, you will be honing skills that are applicable in many different types of business activity. Learning to look out at the world, the business environment, and plan how you will respond is what proactive, successful managers do. This is really a strategic planning class.