Widespread distribution has an important effect on the consumer purchasing by habit. The second aspect of this marketing strategy is the product. Products purchased by habit are generally packaged goods involving few service requirements and little direct selling. The third aspect is advertising and in-store promotions. Products with a high incidence of habitual purchases are more likely to use advertising for a reminder effect.
Frequency is relatively more important than selectivity.
In-store stimuli is also more important for habitual purchases. Given the importance of the reminder effect, displays and shelf position become important to induce purchasing. The last aspect of the marketing strategy is pricing. When brands are purchased by habit, frequently the only way a competitor can get a brand-loyal consumer to try an alternative brand is to introduce a deal or special sale. Another method of attracting brand loyalists is to is to provide free samples in the hope the loyal consumer will consider the alternative brand.