Therefore, it is especially important that your brochure or catalog look great. It will be a reminder of what you have to offer. You will want to point out the benefits your product or service will bring to the customer, which may mean testimonials. Other considerations include color that influences attractiveness as well as readability. Sometimes color appeals to emotional qualities in individuals and will be an attraction or turnoff.
Many business people find using photographs of the owner or the business is a drawing card.
Be sure to consider weight and size if the piece is to be placed in the mail. Certainly, one of the assets in working at home is being able to shed the coat and tie or the stockings and heels associated with business dress. If your work requires you to get grimy, you can arrange to slip on an overcoat when meeting customers. When you have meetings out in the business world or are giving presentations, you will want to get out the business clothes. An unkempt appearance reflects on your business and gives that impression about your work.