UK-based The Body Shop are not necessarily better exemplars of corporate responsibility than much larger companies, even resource or manufacturing firms.
Entrepreneurial companies mirror the energy and ethics of their leadership.
After every run of Rainforest Crunch, Chunky Monkey, or Cherry Garcia, technicians at its Waterbury, Vermont, headquarters washed down their machines with hot water, leaving gallons of ice cream spill. At most companies, the waste would have presented no dilemma at all-just wash it down the drain. The ice cream was collected and given away to local pig farmers. At least, that's what everyone thought. But benevolence soon led to unexpected complications.