And-they want these at value for money, competitive prices. Customers also want consistency of quality and prompt responses and solutions to their inquiries and problems. Further, customers want all these at the time that best suits them.
Many businesses believe delivering the above on a consistent basis means good customer care.
Nothing could be further from the truth. Delivering all of these must haves means maybe your customer will call on you again, however they are no guarantee. The discerning customer wants some should haves and some nice to haves as well before he or she even considers being loyal. I hear you say. You better believe it.