Across the country, many radio stations are known for playing a specific type of music throughout the day, but things are a little different at WVUA New Rock 90.7 in Tuscaloosa. Since the 1980s, New Rock, located on the University of Alabama campus, has had a playlist consisting of a large variety of music, ranging from alternative rock to reggae. Also included in the station's playlist is a talk show, in which current events are discussed, and a sports talk show, discussing university athletics that are in season. Both talk shows take place during the regular school year. Ryan Herring, a DJ for New Rock, does the current event talk show and has also been a guest DJ on the sports talk show.
Herring says the DJs bring up current events going on in the state and around the nation.
The station's listeners call in and give their opinion on the event and talk to the DJs about it for a few minutes. The sports show is similar to the current event show. They talk a lot about Crimson Tide athletics - during football season, after the game. We play Christian, country, hip-hop, blues, reggae and rock. The concept of playing the many different genres of music is one that Siggers sees as being necessary for people at the university, who enjoy listening to many types of music.