Customer Focus 4. Businesses Fail 7. Sales Promise 8. It is impossible to sustain a competitive edge in product or price. Success breeds failure.
Good times mask poor performance.
The day the identity of the business is synonymous with the product line, you're on your way out of business. Trading off customer satisfaction for employee satisfaction is the fastest way I know to go out of business. Success in business is not a goal. Success is a result. The Beveridge Consulting Group.