Momentum results when a corporation has an aggressive, professional, inspired group of people in its marketing and sales units. Momentum results when the operations group serves its customers in such a way that the customer sees them as their best supplier of tools, equipment, and services. Underlying these complex activities is the essential role of the financial team. They provide the financial guidelines and the necessary ratios. They are responsible for equity among the various groups that compose the corporate family.
Leaders are responsible for effectiveness.
Much has been written about effectiveness some of the best of it by Peter Drucker. He has such a great ability to simplify concepts. One of the things he tells us is that efficiency is doing the thing right, but effectiveness is doing the right thing. Leaders can delegate efficiency, but they must deal personally with effectiveness. We could fill many pages dealing with how to be effective, but I would like to touch on just two ways.