Cultural trends and the demographics of your market area are equally important. These need to be examined in order to asses your business's place in the market. It is necessary to understand different research techniques and how to use them to develop the information you are looking for. Gather all possible relevant data pertaining to your product or service and the marketplace. Developing your Product or Service.
Emphasis is on the importance of providing products or services that meet the customers' needs.
If customer needs are not met sales efforts will not be successful. Packaging and Pricing. Consider the impact the presentation and price has on the service's or product's success. Consider various methods or options for getting your product or service to your customer. Using wholesalers vs. direct sales require different approach.