Florists everywhere say Valentine's Day creates a mad rush for business- all in the name of love. Freight rates can add 15 to 20 percent extra from some suppliers. Bringing in additional help for the holiday also adds to the cost for flower retailers. It's the biggest single day of the year,'' said Bill Zelsman of Bill Zelsman Florist. Wilson Freeman shows off a Golda rose.
Florists order huge volumes of flowers to keep up with the demand.
Smaller shops also stock up. For just roses alone, I ordered 1,500 roses for Valentine's week. I've tripled or quadrupled my orders,'' said Lee Main, owner of Floral Expressions. The number of deliveries also goes up. Last year, Freeman's Flowers made some 1,800 deliveries at Valentine's Day.