Changing directions, multiple revisions and editing by committee runs up your costs. The complexity of the material and density of the writing can affect this average. I take a lot of care in making your company look different from the competition, working hard to find something original to say and to say it with authority and vision. That takes time. And time is money.
Jokes are free.
Funny jokes cost extra. Ghost Writing Negotiable. When you talk to me on the phone, you'll realize I'm a lapsed Southern Belle with some lingering pretensions to graciousness. That means I'll be embarrassed or feel rude if I charge you what the job is worth. Not only that, but the cost of living in Columbia, South Carolina, is low, so I forget that I could charge folks a whole lot more.