Every businessperson eventually becomes involved in finance, production and marketing.
These three activities are essential to effective business management. While most farmers describe themselves primarily as producers, they also have to finance and market what they produce. Fortunately, good producers can be good marketers because smart marketing begins with an idea of the cost of production. Managers who market without an idea of their cost of production can only concentrate on enhancing the price they get for their product. It's like driving a car that only has a front window and no side or rear windows.