I became full time in the Business School in 1983, and over the years I have taught marketing research, introductory marketing, sales management, small business marketing, and marketing management at the undergraduate level. In 1984-85 I was a partner in a firm that put on forecasting seminars for business professionals. In the two day seminar we covered many psychological concepts that a good forecaster should understand along with quantitative techniques. In the middle nineties I was involved in helping the Central Radio and TV University of China put together an introductory course in marketing for distribution on video to its dozens of sites all over China. This campus of the University of Paris is in a joint educational venture with SFSU, San Jose State, CSU Hayward, CSU Chico, and CSU Sacramento.
Many French students are eager to learn about American business and business techniques.
For several years I have been following the development of the Internet and online teaching practices. I taught an online marketing research course in April-June 1999 for U.C. Berkeley Extension. I helped develop a new MSBA in Electronic Commerce for the College of Business in 1999. The MSBA and MBA Emphasis in Electronic Commerce began formally in fall 2000. At SFSU I teach Internet Marketing for undergraduates and for graduate students.