Triad firms are hiring young people schooled in the new technology and, at the same time, educating themselves in order to protect clients whose business environment suddenly has been stretched around the globe. If the Internet stretches markets as far as they will go, it also provides countless chances for misunderstandings, confusion and theft.
Internet commerce is global, and the world is a Web of differing customs, practices and laws.
From songs to sayings, from ideas to pictures, many companies are trying to protect inventory that can't be locked in a warehouse. The Internet is their showroom. Rapid changes challenging lawyers Laws to protect patents, trademarks and copyrights have been refined over the years, and the landmark Digital Millennium Act of 1998 was Congress' attempt at fashioning a code that is responsive to new and ever-changing electronic realities. What might surprise some is how rapidly the field has grown. Other lawyers give similar figures, and they say their firms are responding both by hiring new graduates who have specialized in the field and by educating experienced firm members.