This often led to direct-mail and telephone campaigns that would often yield so few responses that the effort almost became meaningless. With the speed, ease and convenience of the Internet, however, many have warmed up to the idea that the Web may finally be an answer to the elusive nature a real measure of customer satisfaction. The Web allows people to fill out the survey at their convenience and send it with a click, which serves to increase response rates. Electronic surveys continually validate responses, eliminating data-entry errors. The data can be immediately collected, analyzed and charted.
Low cost can make room for more frequent surveys.
In fact, this is one area of Internet-based technology that is relatively difficult to poke holes in. It s true that sometimes a company can end up with piles and piles of data and no way to effectively measure it but many times this has more to do with the way the survey was designed rather than the ability to quantify the results. The one real challenge facing most providers of this technology right now seems to be one of scalability. Most people in the know advise companies looking to take advantage of Web-based surveys to consider the following suggestions. Put most of you effort into designing a survey that will yield valuable and quantifiable information that will lend itself to meaningful analysis.