Organizations efforts to develop a long term, cost effective link with individual customers for mutual benefit. Indicate the developments and benefits of relationship marketing.
Feedback enables adjustments to the input.
In order to target customers more efficiently marketers can use multi variable segmentation incorporating Buyer Behavior information and Demographic information. Bank Need continual monitoring of customers. Five times as much to market to a new customer than to keep an existing customer satisfied. Return to Contents Evaluating the Markets and Sales Forecasting Need to measure the sales potential of the chosen markets. Then estimate the proportion for the company.