The binder's unique design expressed Jeup's sophisticated understanding of materials and engineering. The information within the binder was comprehensive and functional, highlighting product details including pricing, terms, and shipping information. Post launch included a new website. The site merges the visual impact of their product with constantly updated information about where to get Jeup, places to read about Jeup, and how to contact Jeup. So much of this had to do with being prepared, Square One made sure that we not only had the right materials, but that our messaging, presentation, and follow-through were planned.
Life is good.