Before you do any of the above you should check out META TAGS on any major search engine and make sure your pages are set up with them. The last step in the Search Engine game is resubmission. A good rule of thumb is every 30 days. There are a lot of schools on Search Engines, and this is only a quick expose of how to work them to your advantage. Keep in mind, Search Engines listing can take months of effort - 6 months on some engines.
Every link is Gold - on the Internet, and all the Gold is Linked together.
Copyright 2000 David Belton. Before we go into a REAL LIVE example, it is important to know the mechanics of sending an HTML file. Try sending a few to yourself and make sure it comes back ok. 1 - The filename itself is part of the ad. 3 - The fonts used are different and colors ad contrast.