Several modem manufactures are cutting deals to include a version of one of these ad-zapping programs with their modem installation software. Guess how most will answer. But wait, there's more. PC makers are joining the cause, even though the banner ads they kill may be their very own. All of this has online advertising agencies and banner ad services such as DoubleClick wringing their hands.
Hope springs eternal.
Right Jed, just about as much as a larger branding iron would enrich the branding experience for a steer. After six years of trying not to annoy people too much by making banners as small as possible, advertisers and content sites figure they have nothing to lose now by just going for it. They figure small or large users are going to hate them anyway. Since making friends appears out of the question, they have decided to hammer consumers with ads so obtrusive they will be impossible to avoid noticing. This is generally a smaller window that pops up right in front of the page you are trying to read just as it's loading.