The course plan is geared toward actually completing a marketing plan for a hospitality related business as the final outcome or work product for the semester. There will be emphasis on using current situations as examples. Your interaction is encouraged and suggestions are appreciated. In order to gain the feel of a traditional classroom please try to add personal experiences to your discussions and share current or past observations with everyone. Students develop actual marketing campaign for a hospitality business.
Emphasis is on analysis of the market, competition, and product development.
Emphasis will be placed on public relations, damage control, advertising, promotion. Service characteristics of Hospitality and Tourism Marketing 2. Role of marketing in strategic planning 3. Marketing Research 4. Consumer Buying behavior 5.