People love to communicate. They enjoy discussing topics with others who share a common interest. Web sites are great for making the initial contact with a customer. But to build customer loyalty, companies need to build a thriving online community. Many companies use email based mailing lists to build this sense of community.
Mailing lists are easy because customers already know how to use email.
But mailing lists ultimately fail because they fill each customer's in box with constant chatter. Web based forums are easy because they operate entirely in the browser. But most have primitive interfaces and require customers to learn how to use them. CoffeeLink News Server is an ideal way to build an online community of loyal customers. Discussion groups in CoffeeLink News Server can be created and managed easily.