Jewelery in Athens, Greece Jewelery in Athens Hand-crafted Gold is inexpensive. It's not that gold is cheaper in Greece, which is what some people are led to believe.
Gold is the same price everywhere.
But labor in Greece is cheaper. If you are a lover of Gold jewelery don't buy anything until you have seen their work. People sometimes ask me why of the zillions of jewelry stores in Athens and the islands do I pick this one little shop in the Plaka. The answer is very simple. Much of the jewelry you find in the stores come from workshops and are bought wholesale.