These are people who want substantive information that will help them with their jobs. They don't want to be entertained or amused, at least not by this magazine. No Promotions, Please If you are writing as a representative of a product vendor, it is important not to promote your company's product in the article. It may be appropriate to describe the product in an objective manner as part of a general discussion of the technology and competing products. The important point to remember is that you will be doing your company a greater service by presenting useful, objective information than by trying to use the article as a marketing tool.
Intelligent readers spot self-promotional pieces quickly and are likely to stop reading the article.
Types of Articles Windows NT Systems includes feature articles, hardware and software reviews, columns, and a special supplement. Feature articles should be 2,500 to 4,000 words in length and provide in-depth technical coverage of the topic. Product reviews are generally 2,000 to 2,500 words in length. Keep in mind that your audience consists of systems administrators and managers who will use the information in the review to decide whether to use this product on their systems. The review should generally evaluate the installation process, the functionality of the product, the documentation, and the user interface.