But still, he's going to have to deal with it. All database information not pertinent to Henry's 95640 zip code is filtered out before downloading to the set-top box. Henry is hooked. He quickly clicks the Send Me Info button and prints the coupon for a low rate of payment. When he is finished interacting with the IMC commercial, the next advertisement queued up in the data carousel begins playing.
Henry heads to the fridge for a nice, cool drink.
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