If you are not participating in the trade show industry, you are missing out. If you are looking to build a career, trade shows provide a wonderful opportunity to network with the very people who influence the hiring decisions within companies of all sizes in virtually every industry. In addition, trade shows provide the best forum to exchange ideas, view the latest trends, and understand where your ideas fit in. Tradeshow Statistics 1. A carefully crafted integrated exhibition marketing plan produces the best results.
Exhibitions reach new prospective customers.
Only one in 10 visitors to a given company's exhibit has received a sales call from that company before the show. The only marketing tool used more often is direct field sales.