Copyrights are technically granted or protected simply by writing the content down. Additionally, the state trademarks can be applied for by looking for the state secretary of states commercial department. You can download the form and file the application. Generally, you must supply the state with several samples of the Tradename or Mark. Some states allow just for a tradename application, but it is better to apply for a trademark or service mark for 10 years of state protection.
Federal trademarks are very complicated.
If you are an e-commerce consultant, you should find a competent attorney in your state an negotiate a general price for handling the job. If you dont, your mark will be filed, evaluated, and probably refused. However, you can file there and use your credit card if you just want to register you name and product. In time, federal marks become important because it allows you to sue and prevent squatting on your name. CEC This is not intended to be legal advise.