Jones employs 56 faculty members, of whom only two work full time. The rest are adjuncts who hold academic posts at other universities and work for Jones, either teaching or working as 'content experts'. Now, such freelancing isn't unheard of in higher education.
Faculty write textbooks that frequently lead to a similar relationship with a publisher.
Given the current misalignment of institutional goals and faculty rewards in most of higher education, such freelancing arrangements on the part of some faculty may signal a positive trend. The nagging question is whether or not this economically viable. The examples we have, including the Jones case, likely have faculty working for marginal cost and profit. Some other institution is providing them with work space, office support, salary and benefits. That is an open question and we will keep watching for signs that provide more definitive answers.