Pick a Measure for Success Decide how you will know that this online brochure is a success. Lay out each chunk individually as you go along. Most print graphics have to be slightly reworked to meet Web requirements, using the Netscape standard 216 color palette. Keep graphics simple to avoid long download times. You'll certainly need to rewrite to improve searchability and readability in the online format.
Limit links away from the site to a single link area.
Readers can start and stop anywhere. The simplest way is to provide e-mail contact information. Validate to make sure it can be handled by most browsers. Publish on the Web Move your files to your host and test them from a remote location to make sure the download speed is acceptable. Publicize the existence of your online brochure both through online methods like search engines and by giving out the Web address in your other marketing pieces.