An Address, in the forma of a domain name, is the first thing a company needs to enter the cyberspace, and be reachable there for its customers, allowing anyone from anyplace to get access to the information and services that the company offers. Since the domain name of a company is the way customers reach that company in Internet, it has a great value as a localiser and as a way to identify the products and services that the company has to offer through the Net. This, in a certain way, resembles the traditional function carried out by trade and services marks, however, unlike trademark law, the regulation on the internet is insufficient and it varies widely from one country to another. In many cases is very difficult even to assert the aplicable jurisdiction. Another main difference with trademarks is that troubles in cyberspace may come from anyplace in the world, because Internet is by nature borderless.
Domain names are the human-friendly form of Internet addresses.
While designed to serve the function of enabling users to locate computers in an easy manner, domain names have acquired a further significance as business identifiers and, as such, have come into conflict with the system of business identifiers that existed before the arrival of the Internet and that are protected by intellectual property rights. Domain Names are also becoming real state in cyberspace, and as in the real world, all the companies wants to be in a strategic place. But the globalization progress of the economy and the ageographic nature of Internet bring, or may bring, many disputes between companies on the basis of legitimate rights according each one national law, but impossible to exercise by two companies or persons at the same time in the Net. The evidence shows that the experience of the last five years in gTLDs has led to numerous instances of abusive domain name registrations and, consequently, to consumer confusion and an undermining of public trust in the Internet. Furthermore, companies that don't undertake appropriated measures not only will face many different kind of disputes over their Intellectual Property rights, but also they are self-imposing limitations to their own potential growth through Internet.