Today, success in periodical management depends on watertight execution of an ideal strategy. You examine strategic issues like positioning, brand-building, and publishers' use of metrics such as demographics and psychographics. You explore how magazines build communities, and how those communities can be leveraged for line extensions and new products. And you take a close look at how the Internet has transformed magazine publishing, offering a world of opportunity and a world of challenge.
Enrollment is limited.
His 26 years of experience in publishing include positions at IDG and McGraw-Hill and involvement with several launches and acquisitions. At present he manages eight publications as well as a book-publishing group and a custom publishing operation.