Consumers rate books as a good value for money. Through the 1980s mergers combined many book companies, and these often traded for stock on the market. From the 1960s onward, books, movies, and other media products have increasingly become linked as part of the process of consolidation-the merging and combining of diverse companies under the same ownership. A few large corporations now control many publishers, film studios, and other media outlets. Although the consolidated companies may produce the books and movies, limited ownership of media may restrict the types of information transmitted to the public.
Many companies have trade and textbook divisions.
A. Financing and convergence. B. Market dimensions of a best seller - Case study of Bridges of Madison County. C. Enduring themes in audience demand - Religious and inspirational books are enduring categories. The processes of book production and distribution can be varied to fit these distinct markets. A. Textbooks - Producing textbooks, especially for elementary schools, is a capital intensive process with cultural and political ramifications.