People are more conscious of the traffic on their Web sites and are starting to take action to increase their numbers. Since 1996 when the company started, its client base has tripled - a trend Smith thinks will continue. He bases this on BMC's growth and the company's uniqueness of having someone devoted solely to indexing sites with the search engines. Proper search engine placement takes a lot of research into finding out why people are successful with certain key words in searches and how to modify a Web site to take advantage of that. Another thing that sets BMC apart is that it submits its customers' sites to the major search engines manually, rather than using placement software.
Many companies use only the software to submit Web sites to the search engines.
Smith uses software for some of the smaller search engines, but thinks submitting by hand shows superior results. I'd rather take the time to do it right. And good results is what customers are looking for. When a Web site is easily found businesses can thrive. The company makes full-spectrum lighting that is used to treat seasonal affective disorder and other light related difficulties.