Sustainability and service are the topics of Leonard Berry 's work. It is the spirit of strategic generosity that engages employees in the hard work of delivering and sustaining service excellence. Chairman and CEO of the nation's largest nonprofit health care organization, Lawrence offers eight lessons for leading a mission-driven organization through a turbulent marketplace. These real-world lessons, gained though sometimes bruising experience, remind us that the tasks of leadership described throughout these pages matter tremendously to people and communities. That is the real lesson, and the real value, that all our contributors have brought to life.
Effective leaders help our organizations and our communities perform better.
The need for such performance, and the new mind-set that it requires, has never been greater. One need all leaders face is cultivating human creativity. Harvard's Dorothy Leonard and Tufts University's Walter Swap explode several myths about the management of that precious resource. The authors provide a creative exercise for identifying core capabilities and coalescing strategy around a group's strengths.