Calm Some agencies have registered upfront budgets with the networks.
Indications are that more cross-platform deals are desired.
Buyers are still adamant about not paying increases for next season. Mellow Upfront dealing is still gridlocked, though some budgets have been registered. A little summer money is trickling into scatter from movie studios and beverage companies. Flat A retail war is helping stations in Dallas. Atlanta and Denver are also seeing increased spending generated by competitive local retail climates.