Development of technical skills, creative scriptwriting, and the professional execution of scripted and live programs in analog and digital environments. Emphasis on composition, aesthetics and strorytelling. Advanced experience reporting and writing for newspapers, magazines, public relations, and corporate and institutional publications. Observational, experiential techniques. Computerized editing, page layout, publication design, and production for newspapers, magazines and newsletters.
Major emphasis is placed on the concept of content-driven design.
Reporting for print and electronic media about local and state government, politics, law enforcement, courts, education, state and federal agencies. Field trips, conferences. Examines regulation, media and methods, including research, copywriting and analysis of appeals and messages in advertising. Extensive instruction and practice in electronic media performance. Students prepare projects for field and studio production and presentation.