The goal is to modify behavior according to the dictates of the master, and the method of conditioning the creature is by rewarding desirable behavior with positive reinforcement and punishing undesirable behavior with aversive reinforcement. The use of this technique in human relationships is the outgrowth of the idea that humans are nothing more than highly sophisticated biological organisms. The ethical implications of this method depend upon its use. If this is forced on people, it would appear to be the infringement on the human right of freedom. If a person consciously decides to give oneself over to it, then one must be responsible for this choice.
Indoctrination is a process of pouring in knowledge and information into the minds of people.
It is not possible to indoctrinate animals or plants. Education for career includes both training and indoctrination, and cultural transmission is almost exclusively indoctrination. Yet we hope a career is freely chosen, and if cultural transmission is universal and open to interpretation, then the indoctrinating can serve a useful and human purpose as an objective basis for higher education. Education, then, is the awakening into actuality the potentials within an individual. Education does not merely give an individual knowledge, it teaches him how to think and use knowledge.