Global marketing is now an established and accepted long-term trend for almost every business.
This means there is an ever increasing need by international corporations and institutions for reliable, independent research and counsel. And particularly for data and interpretation that takes into account not only overall global trends but local requirements and expectations as well. Too often, market entry plans fail, because they misinterpret and consequently misunderstand a new market - or even the changes to a mature one. These errors, can be costly in time, money and market share. An approach where local knowledge is coupled with to an international network, bringing global strength AND the ability to understand the varied tastes, needs, opinions and desires of life at the local level - wherever you may want it.