You are in charge of devolving. Everywhere networks go, intermediaries follow. Create what the customer wants. Sometimes this will mean simple customization. Anticipate what the customer wants.
Expertise now resides in fanatical customers.
The world's best experts on your product or servie don't work for your company. Technology brings us an increase in opportunities. Easy, constant communication spreads experience throughout the network, enabling everyone's production to contribute to the learning. Those who obey the logic of the net, and who understand that we are entering into a realm with new rules, will have a keen advantage in the new economy. Additional Reading Reflections in a Fun House Mirror Web Trends and Evolving Roles for Information Specialists , Searcher Magazine, February 1999.