Give all pages a common look and feel. Links Links should be easy to understand, and graphic links should be clear and also have text links for accessibility. Try to use descriptive words for links instead of click here. Make pages or sections easy to return to. Check links regularly to make sure they are still current.
Graphics Make sure graphics support the message.
Using a graphic repeatedly throughout the site reduces download time because once an image is downloaded it remains in the computer's cache. During the browser session, the image is called from cache instead of going out to the Web site. Avoid overusing graphics and animations because they draw away from the message and increase download time. Types of Media on the Web contains further information on graphic types and size. What to Avoid Large graphics with slow download time that delay page display.