However, Aronson notes that, while all of the attorneys' names are listed on the Mintz, Levin site, some firms withhold such information out of a fear of head-hunters. You'll find that of all the Boston firm sites, ours has the most information and links to other sites. Although Massachusetts law firm Web sites vary in terms of appearance, content and sophistication, the number one goal for developing and maintaining Web pages seems to be attracting new clients. In fact, most attorneys agree that the Internet represents a cost-effective form of marketing that will only increase in importance over time. A lot of people want information sent to them and a small firm doesn't necessarily have the money to spend on preparing folders of information.
Firms report a range of success in using the Web to drum up business.
I don't think most people necessarily generate that future. That is why Kerstein says he provides more content on his Web site than the typical introductory paragraph and attorney bios. If you can present yourself in a positive way, it all adds up to the client picking you over the thousands of other attorneys providing the same service. Kerstein adds that, when people find a Web page that is visually attractive and provides information that they find stimulating, they are more likely to spend more time at that site. When you provide content and give an opportunity to get into chatrooms and bulletin boards, people love it.