In other words, librarians should educate them. This worked well while libraries were in the card catalog environment and librarians had more control over how patrons searched for information. A second school of thought is that librarians need to reach out to users as the web becomes a more prevalent way to search for information. Library users do not seek as much assistance from librarians in the web environment, so librarians must adapt how information is organized and presented to better serve them. Despite the competition, libraries play an important role for today's users.
Librarians are still the best mediators and they define and provide quality information.
While there is more junk regularly added to the web there is also more good stuff. But just because there is more stuff does not mean that there is better access. This is where the cataloger's role is crucial. A lot of cataloging departments are absorbing web responsibilities and catalogers roles have changed accordingly. They have become web managers, web creators and web team participants.