Ethical implications will be discussed. Traces the history of theories and models developed to describe, explain and predict what people do when they communicate. The course follows the development of communication from the classical era to the present. Intensive study of the management process and current theories as applied to mass media organization. Examines the interaction and relation-ships of professional public relations activity in the media, the social structure and economy through selected readings in theories of social communication and psychology.
Emphasis is placed on the management of the public relations function.
Introduction to, analysis of, and guided research in the technical, legal and cultural issues associated with electronic and print media. Emphasis on understanding the corporate cultures of Europe, Japan and developing countries. 6 cr. upon approval. Demonstration of capacity for advanced research and independent thought through preparation and defense of a substantial written document. Thesis proposal and final document must be approved by thesis committee.