Many advertisements play on our yearning for human connection .
In an era when the breakdown of family and traditional forms of community have spurred an unprecedented explosion in gangs among young males, it is not surprising to see ads that target young men's desire for same sex fellowship. This ad, found by UCLA student Caleb Chen, presents an interesting juxtaposition between the lone, individualistic, hotdog snowboarder, romanticized against a mountain sunset, and an appeal to cross-racial unity among young men, depicted by the company's logo of a circle consisting of five hands of different skin colors gripping each other by the wrist. The ad seems to promise the viewer a group in which even the loner can find community. Snow sports have traditionally been the province of white males. Click here to explore more Images of Family and Community.