Understanding these three elements is the first step to producing pages of your own. Any photo, drawing, graph, or chart is called a graphic. Graphics liven up a page and make it more attractive. But because each graphic you use adds to the slowness of the downloading page, you must have a definite purpose for each graphic you use.
Graphics can attract an audience.
For example, graphics can be used to draw a reader into a page. That is why you see a large photo in the center of most newspapers. The photo brings the reader into the page so he or she will want to read the newspaper. Graphics can lead the eye. Graphics that point towards information are also useful.