Every picture tells a story.
Every tattoo's tale begins with the whim to embellish what the Gods left unfinished, to add the element of choice to the physical package genetically predetermined. It may begin when a little boy sees an older man's skin art and decides, however subconsciously, that when he is a man he'll have tattoos too. Or a woman wants a bit of personal jewelry that cannot be lost or stolen, that represents a secret she can choose to share. The wearer incorporates the purchase into their identity and then continues on. They aren't just Buying Art, they are Being Art.