The direct marketing area of study offers students a curriculum to prepare for careers with direct marketing service bureaus, direct marketing production houses, advertising agencies, and corporations using direct marketing. Dedicated laboratory facilities provide students with hands-on training in database analysis and geodemographic information systems. At least 50 percent of the total hours required for the baccalaureate degree must be taken in subjects other than business and economics. Internship in Marketing Marketing majors may submit an application for a marketing internship in their junior or senior year, preferably by February 1, for a summer internship. Credit earned in the internship may not be used to fulfill the 9-hour marketing electives requirement.
Internships are available in leading companies selected by the internship coordinator.
Course List 310. Basic understanding of marketing and the operation of marketing systems. Focus on the firm managing its marketing efforts and its relation to society and the world. Not open to majors in the College of Business. Reports of empirical data and insights are drawn from the behavioral sciences to analyze consumer and organizational decision making.