Here is how they reason, If he can't or doesn't want to sell, surely if he sponsors enough people on this first level, some of these people will magically sell for him. You have just got to have a duplicative method that you, your people, and their people can easily duplicate. Let's face it. But don't fret. Another unique problem with MLM users is that they find it difficult to generate leads.
Lead generation is generally very awkward.
Since the very principle of MLM is that all selling is done by word of mouth, advertising just doesn't seem to fit. If advertising is used, it is mostly used nationally, and the long distance phone calls for following up gets to be very expensive quickly. Generally, if your MLM upline gives you a few leads a month, you're lucky. Sometimes, you will be invited to participate in cooperative advertising. Oh yes, the MLM companies come up with all kinds of disguised ways to overcome the selling and lead generation problems.