Information should have valuable content, or it should not go on your site. Ironically, far too often a customer cannot easily find enough information to make an informed decision. Fast loading pages keep customers surfing more pages on your site. Your content and its user-friendliness must provide a compelling reason for customers to return, again and again. Avoid Geek Flex- the excessive use of technology, just because you can.
Low tech wins.
And this is just to get on or surf a site. Have you tested your site to receive the largest population possible. Developing a relationship with your customer requires personalization or customization to improve their online experience. No technology today better demonstrates the power of the Web than personalizing the customer s surfing and shopping experience. BankAmerica gets it.