Methods on how better to use human resources, time, and materials are suggested. Students are expected to be proficient in basic writing skills. Enrollment is limited. A writing workshop for persons in business who want to improve their ability in generating successful letters and memoranda. Practice focuses on achieving clarity, arrangement of information, appropriate openings, closings, tone, and style.
Enrollment is limited.
For the person who intends to start or is already operating a small business, this course surveys many areas of interest to the beginning entrepreneur. For individuals new to the field or those wishing to enter it, this course offers a comprehensive overview of modern personnel practices and techniques. This course covers fundamental concepts of mar- keting and their relationship to the corporate organization. The role of the consumer, changing lifestyles, and new developments such as consumerism as well as marketing under conditions of shortage are discussed. This course brings together all marketing principles to implement and follow through product positioning and marketing strategy at each stage of the life cycle of a product, service, or concept.