However, they may be unclear about how to select a product. The more unique the product, the more likely you will be able to sell it. If the exact same type of product is available at many stores, it's less appealing. You might browse through newspapers, magazines or catalogs for ideas. It's acceptable to invent your own product.
Expensive products are extremely difficult to sell by a direct mail advertisement alone.
Even with these guidelines, you may still find that students have difficulty coming up with a product. One product for the entire class and have each student prepare a letter. One product for the entire class and have small groups prepare a letter. A different product for each small group. Copyright 1999-2001 Harcourt College Publishers , A Harcourt Higher Learning Company .