Summer daytime temperatures are in the high 80's, and most winters pass without a freeze. During January, the coldest month of the year, the average temperature is 60 degrees. Brownsville's cost of living is among the lowest in the country. Food costs and utility costs are also well below the national norm. Every February, Brownsville puts on the Charro Days Festival, a celebration of the city's bi-cultural heritage.
Downtown becomes one big stage for parades, musical performances and lots of dancing.
The influx of national retailers is also making Sunrise Mall a popular stop for weekend shoppers. The Mall area offers a mix of high-end stores for the serious shopper, toy and book stores for the kids, and plenty of restaurants for everyday dining.