Malls do and capitalize on the knowledge. Shopping has become the continent's number one past time. Malls know all the tricks how to play them. Their advertising is slick and targeted. Few can resist their siren call, especially at certainly key times during the year - Easter, Christmas, Mother's Day, Back to School.
Malls are clever.
As a matter of fact they go beyond a main street by offering everything under one roof to protect the serious shopper from the elements. There is one great difference between malls and traditional main streets. Yes, free enterprise is alive and well in North America. Malls have a right to exist. People are free to shop where they want.