In addition to sounding like a mother trying to reason with an angry child, Seilor wisely employed the strategy of appealing to the tobacco industry's self-interest. It is Mr. Yeargin's reaction which prompts, this letter. Allstate understands the factors which have promulgated your action and your concern for the future of the industry. Your objectives and tactics will be considered by most people, including many in government, as completely contradictory to the Tobacco Institute's advertisements. Your campaign will not be viewed as consistent with that objective.
Freedom of choice is the best choice.
That hardly gives non-smokers any choice at all. Credible statistical evidence exists to support the discount. While that is a distinction between the two classes of risks, it is not unfairly discriminatory. They will probably use this activity against you in an effort to destroy your factual credibility, since your actions are so contradictory to the Tobacco Institute's own ad. We appreciate that this is an emotional subject for your industry.