The real action will come from a new company that's not much of a company at all. One that takes a back seat to net users. Acts as an enabler with no control. A company whose bylaws say that every employee must have a personal website. And that's what Microsoft asks for, so it will get it.
Free software is just the first step.
Free people is the next one. The owners of this company will be its users. It'll go public in a way that no company ever has. Every day will be a shareholder's meeting. Every day the business plan will be rewritten.