Easter is a great time for people who like to play games.
In America, we're blessed with the onset of Spring, and even in the colder, northern climates we often see some pleasant, sunny days around Easter time, making for a great opportunity to shake off that cabin fever, get outside, and play a little. This is great training for kids into competitive sports, because the goal is to find the good stuff before anyone else does. Because of this, many organized egg hunts are broken into two age groups, just to give the little ones a fighting chance. I have never quite understood this game. Since the eggs are pretty much the same, and the hill is pretty much the same, the determining factor seems to be the speed of release, making this a game that favors hyperactive kids with fast reflexes.