Our marketing research reveals, however, that, despite the System's tremendous growth and accomplishments in less than two decades, many Pennsylvanians still do not know what the State System is, which universities comprise it, and that it is largely supported by taxpayers. The System universities are well-known and highly regarded in their regions. Their autonomy and uniqueness in many ways is a strength of the System. At the same time, belonging to a larger network adds value to the individual institutions. Sharing resources leads to reduced costs.
Joint programs broaden course offerings.
Presenting a united front, whether through coordinated advocacy efforts before the legislature or through consistent presentations on our printed and electronic communications, has innumerable benefits. Creating a Sharper Image will help establish consistent presentation of State System information in university materials. This will help to build understanding and awareness among audiences who are in a position to support the System as a whole, whether they are legislators considering the governing board s appropriation request, or a large foundation pondering support for a statewide program. The following guidelines will help to achieve the goal of raising awareness and building a strong, positive image of the State System. The 14 System universities should comply with the guidelines presented here.