Sometimes it takes just a few extra steps to get an organization noticed, a supplemental add, an eye-catching brochure, a sharp business card. It is often said that you only get one chance to make a first impression. If the image you project is amateurish it may take years to erase the first negative impression. Organizations, businesses and religious institutions have been trying to grab the public eye for years. Business owners will tell you that you can never have too much recognition.
Image is everything.
One of the newest ways to promote your organization and its image is to establish an informative Web site. This won't fill the niche of signage or publications but it will supplement and expand your organization's reach. Our recent church shopping experience is a prime example of this expanded reach. A cross-country move left us churchless. Rather than embark on a hit and miss journey of physical church shopping, my husband decided to let his fingers do the hacking.