These are the earliest business form, and offer rural communities the opportunity to develop local assets and keep residents in the community. In rural southern communities, the three important factors economic development depends on are individual entrepreneurial spirit, local initiative to embrace change and a quality of life that people desire. Despite their importance to local rural communities, Brown said home-based businesses are often invisible. They're busy doing their own thing. While many home-based businesses thrive under these conditions, the danger is that they will isolate themselves from their community and think too narrowly about their market.
Fear often keeps a home-based business person from reaching out.
When they reach a crossroads, they may choose to pull back because they are uncertain about their capabilities. By 1996, those percentages had switched. There is more service development than product development among home-based businesses. While many people start a home-based business to bring in extra dollars, others do it for personal fulfillment. Running your own home-based business allows control, family time and esteem.