The result is phone calls and E-mail between technical staffs to confirm details and schedule resending of the data. The ICE group expects that vertical industries will create XML DTDs that contain the vocabulary specific to their businesses. It's important to recognize that ICE is geared toward automating content exchange, and it is not a replacement for the actual deal-making and associated human interaction. People will still need to meet and set up the details of the subscription and data formats, and to resolve monetary and business issues. Once these issues are resolved, ICE forms the basis for streamlining the routine data exchange between business partners.
ICE assumes that two parties are involved in a business relationship.
The syndicator produces content that is consumed by subscribers. In ICE parlance, the subscriber is always another business and never an end user. The tools may be integrated with the content-management system or they may be independent of it. ICE tools transfer information in both directions, so the syndicator can receive information on how content is accessed on subscriber sites. Subscriptions begin when the subscriber's ICE tool requests a catalog of offerings from the syndicator.