It is important to realize that while there are millions of people using the web each day, there are millions of places for them to go, and not everyone is looking to buy a mexican rug. Unless a company has an incredibly unique product that it can't be found anywhere else, making millions selling it online is only a dream. This category covers everything from the design and layout of the web site to the advertising and promotion of it. Let's start with design and layout. Much like advertising, the user's perception of a company will be significantly influenced by the quality of the design.
Many companies mistakenly hire designers with little or no experience in graphics or layout.
They often end up with web sites that contain lots of cute animated graphics, grainy graphics, and many other design flaws. Many of these designers offer a very low price for their services. In return, their clients get low quality design or design that looks like everything else the designer has done. In the end, making a bad impression can cost you everything so it makes sense to pay a bit more for good design. The second part of poor implementation is the lack of advertising and promotion.