Eco-tourism involves bringing tourists to environmentally important areas. It has become very popular over the last decade as a means of educating people throughout the world and raising money to protect these places. Eco-tourism raises money by bringing wealthy people to the region. These people pay to see the rainforests and spend money while they are there. The Guatemalan government has brought in environmental groups, such as Conservation International, to manage the Reserve.
Environmental groups are pleased to assist since their goal is to protect areas like the rainforest.