Honestly it's a non-trivial challenge and something the management team here thinks about every day. From an external standpoint, you've hit all the good ones. Clearly, there's some technological deployment that needs to happen to keep driving the business forward. There's certainly the development of the support for all the business models. It's clear these media allow for new kinds of experiences and mass media has always had this interesting interchange between advertising-supported models, which are essentially monetizing audience, and direct pay models.
Every new medium creates a new synthesis for that.
MTV created a new synthesis for music in the cable context. Cable in general created brand new distribution windows for library assets that perhaps were undervalued prior to the availability of those windows. Certainly the VCR created brand new distribution windows in the rental and purchase video markets for library product that hadn't been appreciated. So I think it's the sorting out period of all those issues. The general public forgets the VCR had to go all the way to the Supreme Court, in the Sony-Universal case, before the rules of the road there were established.