Using web sites to distribute information in a timely manner is a key reason sales organizations are building web sites. Visitors can easily find the information they are looking for, whether it is product specifications or availability and pricing. Altering the information contained within a web site makes more financial sense than phoning, faxing, or mailing your customers every time new information regarding products or services is released. Although a web site shouldn't simply be an online brochure, delivery of similar information, immediately and internationally over the web decreases distribution expenses of related printed material. To reduce faxing and mailing costs, automated mailing lists can send the same email message to 100 customers for nearly the same cost as sending one.
Email is cheaper than courier services, postal mail, faxes or phone calls and faster than most.
If you have suppliers on the Internet you may also be able to do your purchasing cheaper and easier. Customer service support phone lines are expensive to maintain. Moving customer service to the web site could save a bundle. The ability to have service and product updates, provided on a web site, adds value to a company's service, as well as additional visibility to their customers. A web site creates opportunities for additional marketing and joint marketing with other organizations.