This contrasts sharply with the U.S. American emphasis on individualism. This is one of the greatest cultural differences you will experience in Taiwan. You may be invited to parties just because you are an American. Many Taiwanese students will want to practice speaking English with you. Face is an extremely important aspect of the Taiwanese culture that you must understand before going to Taiwan.
Face is the public expression of the inner self.
Saving face means that, at whatever cost, it is of utmost importance to maintain every person's positive public image. The Taiwanese believe that, when all is said and done, no one in the group should be perceived as superior to anyone else, and that everyone should have maintained a positive public image. No one should do anything to make someone else lose face. This is quite different from the U.S. American norm, which is to protect ones own dignity and self-respect, even at the expense of others. If you are of Chinese decent you should be aware of your unique status in Taiwan.