Geraniums are red, violets are blue.
And the price had better be right, too. Researchers also were interested in finding out whether consumers would buy a blue geranium. There aren't any blue geraniums on the market yet. Therefore, in this study, consumers were given slides of the blue color taken from another type of flower and transposed onto another color of geranium. What they found was that color and leaf variegation were the two most important factors in the purchasing decision for Texas consumers.