The dome atop city hall has been lit purple all week. Krispy Kreme is selling purple doughnuts. The Love Zone, a lingerie store in chichi Fells Point, is selling purple underwear. The Mars Supermarket chain has a whole line of Ravens baked goods. Every radio station in town, it seems, has some sort of Super Bowl promotion.
Every television station dedicates a chunk of each news broadcast to Super Bowl hype.
This year has really just been more of the same, especially during the playoffs. Everywhere you turn, someone is sold out of Ravens gear. Just look at the JCPenney at the Owings Mills Mall. I used to work in Chicago, so I've been through six world championships with the Bulls. People aren't coming in to buy just one thing.