Advertisers can target using a number of different criteria. From basic web browser information to complex anonymous profiling, internet advertising provides advertisers unprecedented real-time access to the most obscure user's interest. It effectiveness also stems from its ability to provide pinpoint targeting. As an example, two users can be viewing the same exact web page at the exact same time but, because of their marketing profile, they will see completely different banner ads. With Internet advertising, participants can target their ads based on a multitude of criteria in order to deliver their messages on a truly granular level.
Internet advertising combines the best of offline media outlets.
In addition, Internet advertising adds user controls, dynamically assembled ad content, interactive as well as linear user experiences that have no limits in time. Internet advertising leverages ALL media vehicles to create a truly magnificent advertising outlet.