Until now, such research and testing has seldom been conducted for web sites. You'll have to excuse me for blatantly saying I'm sick and tired of seeing clich s on the Net. They're repeated time after time mainly because every one else does it, so that is presumed to be the right way to do it. I'm convinced that the interactive winners will be those who manage to map, as exactly as possible, how women purchase on the Net, then manage to gratify these analyzed motivations on their web sites. The human being has never been a purely rational individual.
Humans are capable of combining rational thought with emotional response.
The battle between the head's judgment and the heart's feeling will ever be. If we were purely rational in everything we did, brands and the role they serve would never have been born. However, brands have never been more relevant than they are today. As consumers, we depend on them as security nets when faced with the dilemma of selection among millions of possible choices. Martin Lindstrom is recognized as one of the world's primary online branding gurus.