The main focus of the company is to provide market research companies and individual companies with tools to effectively and economically analyse market data. In co-operation with Gallup in Iceland, Memphis has created a software package which allows clients of market research companies to get survey results in an interactive, electronic format. This allows the clients to see different graphs, or categorise the results in a different way immediately, without the need to call the market research company. This greatly speeds up the decision-making process, and hence improves the effectiveness and efficiency of the business. Coca-Cola and Outlet Explorer Memphis International has developed two other products, for which the company has high hopes.
Execution is used for analysing merchandising and product information from retail outlets.
The second product is Sales Explorer, which allows executives, such as sales managers, marketing managers and production managers, to analyse sales data easily. While this product has competition in the form of OLAP and Data Warehousing packages, the Sales Explorer is faster and easier to use. The company is currently developing an Internet version of its products and the first one is scheduled to be available at the beginning of 1998. The Internet version of Sales Explorer will allow analysing unlimited volumes of various sales information over the Internet simultaneously from multiple resources. Executives of companies in different locations can analyse sales data from all their offices throughout the world.