These professionals will not fail in making you wince when they hand back your prized first writings. After years of teaching News Writing to university students, I know that within this context I can only introduce you to a few of the basics involved in writing excellent news copy. If you desire to write your own press releases, I encourage you to purchase one of the many books on this subject. Additionally, your bookshelf must include the Associated Press Stylebook. Anyone who wants to write a press release that will be given any consideration by the media must know how to write news copy properly.
Journalists operate under tight deadlines.
Such situations, though, are rare. If there is a simpler word, use it. Next, use simple sentences instead of complex sentences. Another indicator is length. A quickie test I used in the classroom was to have students read a sentence.