You get one of your guys or even a local kid to distribute them. But that's all on the jobs you've already got. Expanding beyond the neighborhoods you're already working in takes a strategic plan of action, with an effective, sharply targeted list as the essential starting point. Martin noted that a 20,000-piece mailing won't do you a bit of good if you're mailing to an area that's mainly apartment complexes. A lot of people may get your flyer, but they're not in a position to make the decision to paint.
Fife fully endorses that plan.
Most of those mailers go to apartments, businesses, people who don't own a home. Buying the first list that happens along won't do you much good, either. A lot of people won't call because they're not interested, but when you get a lot of 'return to sender,' you know no one's going to call, period. The company also direct mails to area designers, who are frequently responsible for specifying the painting contractor for projects at that upscale level. My company is commercial only, so we belong to certain strategic organizations.