The Comprehensive Program includes programs for construction sites, new development, industrial discharge management, illegal discharges, illicit connections, public education and awareness, public agency, and monitoring of stormwater impacts and program effectiveness. Public education and awareness is considered one of the most critical tools for achieving the changes in behavior necessary for significant stormwater pollution reductions. The Stormwater Management Program takes a positive, community oriented approach, to education and outreach. The Public Education and Outreach Program was founded on an understanding of the community's perceptions through the use of opinion surveys and local demographics. Premier programs include the Clean Water Business Partner Program , a community grant program , the volunteer stenciling program , The Sacramento Bee design an ad contest participation, radio and television media campaigns, multiethnic outreach, partnerships with other agencies and businesses, and participation in community events using an interactive storm water model and exhibit.
Emphasis is placed on coordination with neighborhood associations and local environmental groups.