In the Chapter 1, some problems on the impact of technology convergence in the broadcast market are examined.
First point is that how digitalization changes the market behavior of terrestrial broadcasters.
Second, the impact of multi channel services on the broadcast program distribution is analyzed by four business models. Finally, The convergence technology has reduced the entry barrier in the information industry. The broadcast industry is not exceptional. The direction of restructuring in broadcast industry is discussed in the last section. Changing the analog to the digital is turning point for both terrestrial broadcasters and related industries because the digitalization can realize interoperability among media.