The client wanted some games and activities that would appeal to kids visiting the site while maintaining a dentistry theme. However, the hope was that the games might also appeal to the dental professionals who visit the site. So, we wanted a game that was easy to play, but had subtle levels of complexity. There are ten levels to the game that get progressively more difficult. If you do well over time, you get a Megashield of toothpaste that adds extra protection.
Kids can play the lower levels and have fun.
However, the higher levels add a challenge that make the game entertaining even for adults. In that case, we would brand the toothpaste and tube for the sponsor.