You are encouraged to actively participate in class discussion. Several cases covering a broad range of topics in marketing research will be used. Tutorials will be conducted at a computer lab to provide direct experience with various aspects of marketing research. The project will provide first hand experience of carrying out a marketing research project from start to finish. Several video-based support materials will enhance the learning of concepts and their applications.
Exams provide a test of understanding of concepts as well as their application.
Assignments will stress the application of concepts and the use of information technology.