One is emotional cars with personal characteristics. These are fun cars with friendly names, like the Ford Ka, and now more recently, the new VW Beetle. The other type is more logical, more purposeful, like the Audi TT range, which has a cleaner, more aesthetic look. This is the current trend in the automotive design revolution. Products are selling for their design now, not just for the product.
Indications are that people now want a car that's a cool product.
Ms. Smart also predicts the eventual dominance of the funky designs, and there's widespread agreement that this is the face of the future. She goes on to say that, men and women look at and use cars in the same complex ways as they look at each other and themselves. The main motivating factors here are desire, narcissism, envy and a quest for self-identification amidst social, psychological and cultural needs which are deeply rooted within us. Cars satisfy a buried bisexuality, citing the very feminine attributes with which men often invest these pieces of powerful machinery. With the freer society we live in now, it's not surprising that more androgynous designs are emerging.