A creative person has to be sensitive. Sensitivity refers to the openness of an individual to different processes which may be external or internal. There is no denying the fact that people often have the tendency to remain ignorant of certain aspects of a particular situation because they lack in awareness of themselves. Both divergent and convergent skills are required for creative thinking. Convergent skills relate to the application of logical and analytical criterion to reach a conclusion or solution.
Divergent skills involve generating large number of ideas.
These skills reflects on how much flexible and original a person is in generating different ideas. Any organisation that wants to keep ahead needs to constantly reinvent itself. It has to find new ways of doing things which are more relevant, economical and are in tune with the contemporary business demands. For this, it requires to train its people in new ways of looking and doing things. Creativity needs to be nurtured by organisations for their survival in a competitive environment.