Guilt or proof of love. People often think that how much they spend is a demonstration of how much they love someone. Poor family planning. Or perhaps Mom told everyone what kind of funeral she wanted, but she had no idea that it would cost far more than anyone could afford. One gentleman was still paying for his wife's funeral when he died eight years later.
Families can enjoy making their own traditions.
A unique and personalized memorial observance is what others will remember. Status in the community. Shortly thereafter, they hosted a grand memorial gathering. It was very much in keeping with Jessica's disdain of lavish funeral merchandise but love of a good party. Didn't shop around for a funeral home with ethical prices.