There is a finite pool of foundation prospects interested in supporting charter schools. Generally foundations will support the start-up phase or special projects. Most are not interested in sustaining organizations for a long period of time. Charter schools will need to develop a strong pool of individual donors to support their long-term needs. This necessary focus on individual donors is evidenced in national giving statistics.
Many charter schools consider development as synonymous with grant writing.
To be truly successful, charter schools need to shift from initiating and operating grant writing programs to a focus on implementing comprehensive development programs, which include soliciting foundations, corporations, and individuals as well as developing marketing materials and focusing on public relations. Active involvement of the Board of Trustees is crucial to the success of a development campaign. The Board is ultimately responsible for attracting funding resources to ensure the financial viability of the organization and its programs. This includes all Board members making annual gifts within their means, having an active development subcommittee of the Board, and having all Board members assist in identifying, cultivating, and soliciting prospects.