In addition, older commercial and industrial space whether rehabilitated or not, typically offers lower lease rates than more recently constructed commercial space. This unique character can be a valuable tool in marketing downtowns, and in many instances provides them with a distinct market advantage. In addition, the National Trust for Historic Preservation offers several publications on developing historic and cultural tourism efforts. Custom House Maritime Museum Historic properties like the Maritime Museum in downtown Newburyport are an important part of the City's tourism efforts. In addition, many businesses and corporations are increasingly making those connections as well as they make siting decisions that affect their employees.
Historic preservation is a key component in retaining and strengthening community character.
A useful source of additional information on the economic impact of historic preservation can be found in The Economics of Historic Preservation , published by the National Trust for Historic Preservation .