News Releases News releases are a basic media outreach tool. A release should provoke interest, be connected to something concrete and include a local angle. Begin with a short, attention-grabbing headline. Make releases concise and objective.
Limit releases to one or two pages.
If you are sending a release to a television station, think of its visual needs. Suggest good visuals such as hands-on work, unusual events, or celebrity appearances. When possible, ask a club member with writing or media experience to assist you. Distribute your news release one week prior to the event. For news release examples, visit the PR Toolbox .