That was more confusing for fans. There has been one interesting and positive result of kickoff times not being known. Instead of planning on a quick arrival and departure on game day, fans now are coming in and making a full day of it. We have seen a lot more activity on campus and all over town on game day. That has always been one of the great things about home football games.
Games are a means for former students to come back to campus.
We have so much more going on around the stadium all day, and it has created great excitement. That has not been the case here in recent years. It might have been toward the end of the Southwest Conference. There are financial incentives for schools to play on TV, but the exposure is still the single most positive benefit. It also provides a service to our fans who can't make it to Austin.