Direct Marketing 3 cr. The course stresses the measurability and accountability of direct marketing and its relationship to the total marketing mix. Three hours of lecture. Policies, practices, principles, and methods of efficiently operated retail stores. Areas covered include store location, layout, organization, merchandising, planning, pricing, buying, personnel management, credit, stock control, sales promotion, the retailing mix, assortment planning, store operation, etc.
Emphasis is to be given to the contingency theory of management.
Three hours of lecture. International Marketing 3 cr. Marketing 301 or consent of the department. An introduction to the three major marketing environments-domestic, foreign, and international. Opportunities are presented for students to apply basic marketing knowledge and skills to an international environment, and to learn basic international marketing terminology, tools and concepts.