Study of the fundamentals of the marketing process.
Emphasis is placed on environmental, behavioral and managerial aspects of Marketing.
To register for Marketing courses numbered 300 and above, students must be in Upper Division and must meet course prerequisites. Emphasis on the identification of target markets and the development and implementation of marketing strategies related to products, channels of distribution, promotion, and pricing. Fundamentals of exporting and importing including the mechanics of contacting foreign firms, promoting products abroad, contracts and terms of sale, international payments, and the documentation and physical movement of goods. Modern concepts and methods underlying the planning, implementation, and control of the personal-selling activities of a business organization. Includes formulating sales objectives and policies, recruiting, selecting, training, motivating, and compensating sales personnel, and controlling the sales effort.