This may seem picayune, but a Web page has a much more static relationship to its audience than email or Usenet, and should be treated more like published work. Spellcheck everything . What B1FF Did Wrong with this Image Images can do three things for a Web Page. The Chiat Day page relies particularly on image maps. Provide contextual clues .
Images can unify a page and orient a user if they are of a consistant style.
The Sun Microsystems page does this particularly well. Provide a sense of visual interest and order. Images can help organize the way you look at a page. Brett News , a Web 'zine, accomplishes this particularly well. B1FF's image does none of these things.