Emphasis is given to writing for search engines, writing links, preparing titles and headers, and crafting promotional writing. Planning, research methods, fact-checking, and other issues related to writing for a digital medium are explored. Course Web content professionals play a critical role in establishing a company s brand on the Internet. This course gives students an overview of how business is conducted online with a review of e-commerce terminology and standard industry practices. Concentration is given to sharpening Web marketing skills and developing strategies to reach your intended audience.
Guest lecturers share live case studies and relay their real world experiences in class.
Students apply case studies and course content to developing a marketing plan for their client as part of the portfolio. This course culminates with a Web site and portfolio presentation for review by the instructor, industry professionals, and fellow students. No admissions tests or prerequisites are required to begin the certificate program. Though the application is not required to begin the program, you are encouraged to submit this application as soon as possible since it entitles you to receive advance notification and to register early for upcoming classes before dates are advertised to the public. Be sure to include your email address on this application.