A person who can successfully balance the needs of the different clientele groups during the intense hurley burley of a market day tends to be aggressive, intelligent, and decisive. Not an easy person for a board of directors to manage. But a very valuable person to the market and worth paying well and supporting. A good manager is also very entrepreneurial, another challenge for the board. Market managers drive themselves and their staff hard.
Friction can easily develop.
A Farmers' Market Board has the responsibility to dispassionately put their own interests aside and work with the manager in a way that values and understands the skills required and the pressures the manager faces. The board has to realize that the market is not just for the farmers.