A PR practitioner who wants to work for a non-profit organization won't, on average, be compensated as highly as their corporate colleagues. The starting salary at a small PR agency might be in the mid-twenties, but offer entrants the chance to gain varied experience in a friendly environment. Experienced IR practitioners, for example, regularly earn six figure salaries. In 1996, over 200 colleges and about 100 graduate schools offer degree programs or special curricula in public relations, according to the U.S. Department of Labor. They range in size from a small group of talented people to a national powerhouse with offices in selected cities to international giants with revenues of hundreds of millions and offices all over the world.
Job titles change from company to company.
Creativity and Business Savvy Creativity, good writing skills, an ability to persuade, people skills, ability to network, an interest in strategy, and flexibility. As part of the BC Major, Bentley's public relations courses offer you the opportunity to develop the personal, professional and technological skills needed in this expanding, popular and diverse field. Check out our curriculum. Top Additional Resources on Careers in Public Relations Link to our links to resources on public relations.