We're using that information to put ourselves in the position to work on certain types of projects, and those same people who are creating those relationships are the ones who are working on the projects internally. So, it's a seamless transition from sales to production. It seems like when the industry started, especially here in New York, that a lot of people wanted to do basically what you guys are doing. So, I'm curious what your perspective on that was, and do you have thoughts on where they went wrong. It's very appealing.
Entertainment is a great draw.
Everyone thinks they want to be part of the entertainment business. Well, not everyone, but many people do. It's a great recruiting tool for us. I think you have to understand the business. You have to understand the margins are, you have to understand what the clients' needs are.