We couldn't approach that kind of transparency without the Web. Carrier is a big company. You've got to get people to think differently and to change, but once you achieve that, you see big flows taking place, and you get big benefits. But when big companies get on the Web, they see huge benefits because of their relationships, their brands, and their assets. And that's what we're seeing inside Carrier.
Large businesses can create shareholder value that overwhelms the value that the dotcoms can create.
We have a fantastic relationship with FreeMarkets, but the benefits that we get from the relationship are an order of magnitude greater than what FreeMarkets gets. And then all of these little pilot fish feed off the big businesses. Carrier has the dominant market share in its industry, and there are no competitors in the pure-play dotcom field coming at you. First, we have a lot of different businesses, and we've turned diversity into a virtue, with lots of creativity taking place in the field. Second, and this is very important, we really encourage the communication and dissemination of best practices.