It is always expressed in aggregate numbers. We have proprietary algorithms that allow us to provide much more than just rolling averages. We can do predictions for merchants. The reasons consumers give us this detailed information is that they trust us as an unbiased third party. They are a lot more candid in the responses they provide us as compared to the responses they provide to merchants.
Information comes in and information goes out.
Everything we do revolves around data. Handling all of this information can drive you crazy. Using DataStage, for example, the company can transfer data to a specific database so an employee can perform offline analysis. Additionally, the company wanted to perform analysis on its Web site logs, which are simply a flat file database. We also have a bunch of tools that we created in-house.