And that became more of a story than the clothes themselves. Whether she's there or not, the starry jewellery designer, who is photographed in nothing but her knickers for the new issue of Talk magazine, is somehow more interesting than the frocks on the catwalk. Sure, but since Audrey Hepburn and Givenchy in the Fifties, and Elizabeth Taylor and Valentino in the Sixties, that has always been the case. It tells us that celebrities are basically vain, insecure and crave publicity. There is nothing more terrifying than being left out of the in-crowd.
Fashion is about clothes first and foremost, but it is also about being fashionable.
Who you know is everything. As the shows in Milan kick of today, the city is bristling with the news that Liam Gallagher is to wear Missoni for his new tour. Forget about the clothes. That's all it takes to make a fashion house fashionable. In the past, Julien Macdonald has pulled stunts, including inviting a Michael Jackson lookalike to sit front-row at his show.