Positive media contain achievement messages and define what the population should do. They demonstrate protective strategies and model healthy behaviors. They describe a reward or benefit for those who participate in the behavior. These messages nurture and support. They leave the audience feeling good about themselves and the message content.
Inclusive media has a message for everyone in the target population.
No one is excluded from access to wellness. There is intentional wording and choice of graphics to include the entire cultural and behavioral spectrum represented in the target population. Special attention is given to separate wellness messages from personal morality, partisan politics, legal arguments and sectarian religion. Empowering media encourages people to act on their own behalf to solve problems and supports them in taking charge of the problem-solving process. Messages identify resources and access to self-care and provide examples of others just like the target population who have been successful.