Guidelines for Consumer Protection and to represent consumers and consumers interests. We also strive to achieve a more reasonable and just distribution of global resources internationally as well as in Sweden, and we assert the right to consumption as is necessary to maintain a healthy life. The Swedish Consumer Coalition asserts the right of all consumers to a wholesome environment and to a fundamental quality of life, as well as to good quality in the goods and services provided by the private and public sectors alike. Thus, we emphasize quality over traditionally emphasized issues such as quantity, low prices, greater freedom of choice and short-term material welfare. Patterns of consumption have a direct bearing on issues of resource management and the distribution of resources between North and South and thus on the survival of present and coming generations.
Issues relating to food constitute a principal focus in the work of the organization.
For a variety of reasons economy of resource utilization as well as health, animal welfare and environmental concerns we advocate consumption of vegetable and cereal foodstuffs and a greater reliance on fresh, unprocessed foods, locally grown and produced to the extent practicable. The Coalition works to achieve ethically acceptable practices in animal husbandry. Animals shall be raised under conditions that spare them from suffering and allow them to obey their natural instincts. The Coalition works to promote responsible consumption with a view toward good health and adaption to the requirements of ecological cycles. We strive, through mindful consumption, to achieve an ecologically, ethically and socially sound development in the social structure, as well as in production and commerce, at home and abroad.