The expert takes complex problems, provides creative answers and makes life simpler for the client. The successful financial advisor of the 21st century must be a continual learner and be able to be and communicate his or her expertise. Again, to make a living, you will have to learn your part, rehearse it well and be ready to be on. The world of drama, like many of the performing and athletic arts, is full of superstitions and rituals. So in the paradox of superstition, just the opposite is done.
Good doctors know that their income is often dependent on the reputation of their clinic.
Law firms and accounting firms create associations so that even though the chief rainmakers and senior partners receive extraordinary compensation, the interns, beginners and staff specialists often are included in the success of the performance. Yet today, the insurance and financial services industry agency shop often is nothing more than competitors sharing the same office suite. Many of us know and are fond of quoting the old admonition heard in Alcoholics Anonymous. We are called on to learn new scripts, new ways of marketing and selling, new ways of cooperating and doing teamwork in order to be successful in the new play. Stan Hustad is the leader of the PTM Group a performance coaching and personal performance marketing service to the insurance and investment industry.