A significant population change is already underway. More people means more sales. In addition to the growing market, nurserymen can look forward to a new type of upscale consumer. Fifty-one percent of the landscape customers are male. 56 percent are 30 to 49 years old, and 46 percent are married with children.
Half live in the suburbs.
This expanding, upscale market means more business for the nursery industry. But landscapers will have plenty to do with more than half a million owners seeking their services. The nine most popular projects American homeowners hope to accomplish within the next five years. Almost half plan to landscape around their homes' foundations and around their patios, decks or porches. Homeowners also named the plant materials they would like to add to their landscapes.