This course is about how firms become and remain international in scope. Through carefully selected comprehensive case studies and integrated text material, this course bridges both the internationalization process and multi-national management. This course presents the importance of the marketing function in the strategic management of the organization. Within the framework of the marketing discipline, students will learn how to ascertain customer needs and to strategically plan to fill those needs while serving an increasingly diverse population. As part of this course, students will identify actual consumer needs and devise a comprehensive strategic marketing plan to fill it.
Emphasis is on decision making as a learning activity in a context of transformational uncertainty.
The first of a two course integrative capstone experience, this course will teach managers to think and act strategically. Topics to be covered include various strategic management decision models, industry analysis, competitive position analysis and the analysis, choice and implementation of strategic options. Studies A final capstone experience, this course is intended to provide a complete integration and application of previous course work. A series of case analysis discussions, a business simulation game in which student teams will compete with each other in a computer simulated business, and a final presentation. The final presentation will represent an extensive analysis of an existing business and report of the findings.