As competition escalates, Italian designers are launching new lines to win over young, fashion-conscious Italians. The forecast is that the underwear business will still flourish in 1999. For instance, bras are designed to complement low-cut dresses, while panties will match outerwear in colour. There will also be an attractive selection of lingerie in cream and pastel. Italian designers are playing on a variety of fabrics for underwear.
Italian women like to wear vests, bras and panties that are suitable for recreational activities.
Likewise, underwear must co-ordinate with clothes they put on for social functions. Crease-resistant, light and comfortable fabrics appeal to most Italian women. Elastic, moisture-absorbing fabrics will be in great demand. All rights reserved.