Both groups are highly educated, pragmatic thinkers who are under tremendous pressure to perform. They are also under tremendous time pressure, which means that articles should get right to the point and have a practical element to them. Briefs, averaging 400 words in length, present commentary on a single current topic of emerging importance to business and policy leaders worldwide. Columns - columns by distinguished authors whom the editors invite to summarize original ideas about the future of business. Breakthrough Thoughts describes where companies will find new breakthroughs in management and how they will organize to achieve new and sustainable levels of growth.
Innovation examines the oft-overlooked sources and products of true business innovation.
Or they may describe the evolving landscape of an industry and why these changes are worthy of note for executives in all industries. Management - articles that articulate a new way of organizing the organization to achieve its strategic goals. The Creative Mind - Profiles of the movers and shakers of today's business world. Thought Leaders - interviews with people of note. Our subjects are generally on the leading-edge of new areas of thought applicable to business and economics.