I've worked with people from the firm, and they seemed to be either people who could take a joke or hardcore businesspeople. KPMGers around the world started secretly playing the song at their desks and rewriting lyrics. Suddenly all this absurdity began to feel normal. Life, even in consulting, imitates art. Charts, fans, downloads, remixes, Weird Al Yankovic-esque spoofs.
Earnest kitsch becomes camp, morphs to ironic, and transmogrifies to cool.
This year's KPMG consultants' conference will feature a reprise of the strategy song. More than 3,000 consultants from Germany, Austria, and Switzerland will attend the meeting. Imagine them linked, arm in arm. The best of the '80's, '90s, and today. KPMG Jungle Mix Consultants on ecstasy will get jiggy with this blend of ska, reggae, and techno.