Reports on experiences for discussion and evaluation. Development of knowledge and skills of color photography for publication and presentation. Emphasis is on the use of transparency and negative color materials in their application to the media. Advanced process and practice of photography for publication. Content includes advanced camera and laboratory techniques, publication requirements, and theory of photochemical color separation used in magazine and newspaper.
Emphasis is placed on student production.
PUR 4100, and PUR 4401. As the final course in the public relations sequence, it involves intensive study of counseling and problem-solving techniques used in professional practice. Analysis of case studies and preparation of complete public relations program. Extensive reading in the literature of contemporary practice. Techniques for creating effective written public relations communications to achieve organizational goals, including news releases, proposal letters, broadcast scripts, and memos.