They see the opportunity to improve the athlete's lives beyond sports. They know the strength of the club as well as future challenges rest on attracting and keeping a strong motivated membership. Members are generally happy. Feeling like an insider is a very important concept to understand. Only group also wish they were more involved and could be treated like insiders.
Information is a key component of feeling like an insider.
Activities were mentioned often as one of the contributing factors to feeling like an insider. Allocation of seating priority is not understood. There is an opportunity to improve understanding of the priority seating allocation process through education. The Crimson Club needs more focused image in the community. There is an opportunity to create an image of prestige that comes with Crimson Club membership - being part of a club that is strong, powerful and able to make a difference and to make things happen.