It is then up to the applicant to make the necessary changes to meet the program requirements. Once these changes are implemented BBB OnLine would award the seal. If a company chooses not to make these changes then it would not be able to participate in the program. Before applying for the Privacy Seal Program your company should have implemented a privacy policy and posted a privacy notice on its website. If you do not yet have a privacy notice you may use our sample privacy notice as a guide to write a notice that is tailored to your companies practices.
Many companies apply for the seal in hopes of launching their website with the seal in place.
This is possible as long as BBB OnLine has access to your pre-launched website for our review, and as long as the website is nearly complete when we are ready to review it. You may have more than one privacy statement on your website however, if you apply for the privacy seal, this will mean that you will need to make certain disclosures so that it is clear to the website visitors when they are under one policy or another. All BBB OnLine Privacy Program participants are required to work with the program's dispute resolution process. However, consumers may use the dispute resolution arm of the BBB OnLine Privacy Program to lodge complaints against non-BBB OnLine Privacy Program participants as well. The Privacy Program will only accept complaints regarding the misuse of personally identifiable information by a website operator and only if the website has a stated privacy policy.