The studies conclude that organizations which successfully retain diversity talent will be more appealing to new candidates and will, consequently, benefit from attracting higher achievers. Reality A growing body of research indicates that consumers perceive a corporation's reputation and the things that comprise it, as a decision making factor. One in five consumers also reported avoiding a product and urging others to do the same on the basis of the company's social responsibility. Cited among these areas of responsibility was a commitment to diversity in the workplace. The study showed that consumers place more value on a company's emotional appeal and workplace environment than on its financial performance or products and services.
Diversity strengthens corporate reputation.