The foundation laid by the more traditional sectors of the Canadian business community over the years is now expanding to include new sectors that offer additional opportunities.
Japan is perceived to be an expensive and difficult place to do business.
But the country's regional markets, such as Osaka, Nagoya, Kyushu and Hokkaido, are developing into potential and lucrative markets for Canadian companies as an alternative to the traditional center of Tokyo. It is success in these regional markets that has helped Canada become the largest exporter to Japan of pre-fabricated homes. Market sectors such as packaged housing, computer software and food products continue to further develop in the regions, and companies working in these sectors are realizing the benefits of market perseverance and determination. A restructuring of the Japanese economy, which includes price destruction and a growing tendency to bypass the convoluted Japanese distribution system, means that Canadian companies, both large and small, can play a key role in furthering trade between the two countries. The successful endeavours of many Canadian companies over the past years proves that Canadians can compete on an international level.