It is not enough to passively gather in whatever information comes your way, like a spider waiting on its web.
Information collection is an activity, and an intelligent activity.
It is important to collect and collocate information units that support, complement and even contradict each other. It is not random, because information itself is not random, and humans do not produce information in a random fashion. Too many Internet sites today are a terrible hodge-podge, with little intellectual purpose behind their holdings. It isn't surprising that visitors to these sites have a hard time seeing the value of the information contained therein. So in the whole elaborate scheme, no one is responsbile for the collection of information.