Your business depends on it. We only have a short amount of time, before a decision on whether or not we are professionals will be made. We must make good use of this time. The first instant we have at presenting ourselves to viewers is our web page. Which brings us to the importance of good design and proper color choices.
First impressions are very important.
We must make the best of them because we are only allowed one. Remember this is your store front, and you must treat it respectfully. While content, customer service, a niche in your market, and a high subscriber list, are crucial to your life on the internet. Good web page design and proper color choices, are crucial as well. It is a good part of the reason why viewers bother to look over your content at all.