One of the things that differentiates humans from other animals is our ability to make sense of the environment. But our analytical nature also causes us to overinterpret events and situations that affect us and our livelihoods. Concocting false explanations for the unexplainable generates a cycle of self-deception.
Innocent illusions gain credibility, growing into myths powerful enough to guide our behavior.
Keep your lucky penny in your wallet if you must, but beware of superstitions that cloud common sense and control critical business decisions. You're the coach. It's Game 5 of the 1998 NBA Championship. The Chicago Bulls are down by 1 point with 30 seconds to go. Chicago has the ball and calls a time-out to discuss the next play.