We realize that the best way to keep your company as a valued sponsor is to deliver results. One of the reasons we prefer to design the sponsor pages that appear on AVweb is that our years of experience and team approach has made us experts in extracting the best results from the AVweb medium. But on the web, this approach results in a static, read-only presentation that never succeeds in engaging the visitor. The result is usually that visitors take a quick look, learn very little, and never come back. If your page doesn't load quickly, your customer might not wait around.
Huge graphics mean irritatingly long page-load times.
While graphics are an important tool for the communication of ideas and product appearance, they should not be used as a form of entertainment on a web site, unless the purpose of the site is entertainment. Learning to use small quick-loading graphics to provide an attractive page without creating unbearably slow load times is a real art. Top notch web artists have a satchel full of tricks that can be used to make graphic files smaller and faster-loading. Other things that make for slow-loading web pages include undimensioned graphics and unnecessary use of tables. Never forget that the net is a two-way street.