Forty percent emphasize the number with a voice-over by an announcer. The Response study, Toll-free Numbers in Television Advertising, monitored seven networks for over a month, analyzing nearly 5,000 commercials airing during 170 hours of evening, news, sports, and morning programming. Response Marketing Group has been providing marketing and telecommunications services since 1990. The principals of Response have over 30 years experience in the industry and are continually developing innovative ways for businesses to market their products and services. Industries using toll-free numbers most often are real estate, telecommunications, and lodging, the study found.
Game shows are the favored program.