As one catastrophic illness after another breaks out among European livestock herds, the crisis is forcing fundamental changes in how farmers raise the continent's food. Sales of organic and free-range products are up sharply.
Green politicians find their views suddenly in the mainstream.
And consumers are radically reshaping their eating habits. Free-range horseflesh, he adds, is not only more likely to be free of disease. It has taste, finesse, and it's tender. But it's the tumbling consumption at home that hurts most. In Germany, beef sales are down by 70 percent since BSE was first discovered there in November.