Radio Operating Practices. Basic law, technical operating practices, meter reading, and electronic fundamentals necessary in the operation of a broadcast facility. Basic electronic media production techniques and an introduction of directing skills in a laboratory situation. Writing for the Electronic Media. The study and application of theory and techniques used in creating advertising and programming for the electronic media.
Emphasis is placed on the conception and creation of advertising presentations.
News and Public Affairs for the Electronic Media. The philosophy and techniques utilized in developing style of presentation of sports for the electronic media. The philosophy and techniques of writing sports news and analysis and commentary for the mass media. Field Study Experience. Participant will travel to a major broadcasting center and tour commercial, independent, public, cable and satellite broadcast facilities.