Keep each page short, and focused on one or two main points. If you have a lot of information to put on your page put up a menu and let your visitors chose what they want to see. Not all of your visitors will be using a graphics capable browser. Use very few graphics on your first page. If you feel you must use large size graphics or even many small ones on your pages, give visitors a warning, or a choice of no graphics, small graphics, or full graphics.
Forms Taking orders online has many advantages.
Improved customer service, using online forms for customer feedback, complaints, and product return requests. An online catalog and order form, won't put your customers on hold, or hang up on them. Increased profetablity, online ordering reduces phone costs, and order entry errors. An online order form will also reduce the time required for order processing. Accurate order fulfillment, order pick lists and shiping labels can be generated directly from the database created by the customers online order form.