An integrative seminar focusing on the problems faced by the marketing executive in administration of marketing operations including advertising, personal selling, channels, marketing research, and product development. Emphasizes the decisions that evolve around organizational issues and the implementation of strategic decisions. 360 and 468 or senior status and permission of instructor. Provides management counseling experience for students and involvement in a business problem solving experience in an actual business environment. Emphasizes the process of starting, financing, and managing a business of your own.
Emphasis is on starting and financing aspects, because of their uniqueness to small companies.
Open to senior students, practicing small business people, and others by consent of instructor. Analysis of financial concepts as they apply to financial decisions with an in-depth study of the scope and nature of corporate finance. Presents the top management perspective in an organization in terms of formulating and implementing corporate strategy. Written and oral presentations are made in terms of some aspects of intensive business cases. A design process and macro techniques useful for the development of macro controlled spreadsheet applications.