Evangelism must become a clear conviction, or you'll be tempted to give up when your students don't respond to your challenge to reach their friends. They'll listen to your messages and agree with the conclusion, but they'll distance themselves from the action because evangelism is tough. When you view evangelism as a nonnegotiable command, you won't give up even when you meet resistance. Student evangelism is difficult for me as a youth worker. If I start talking to a student on campus who doesn't know anything about me or Christ, I'm seen as a threat.
Evangelism is also tough for students.
They live in constant fear of rejection. They're afraid they won't be understood, that they won't have all the right answers, or that they'll be labeled as Jesus freaks. These natural fears paralyze them and keep them quiet about their involvement with church and their relationship with Jesus. Although it's never an easy task, it's better done sooner than later. As much as I hate to tell someone that he or she isn't ready to be on our volunteer staff, I'd hate it even more if that person became a problem in the ministry and I'd failed to prevent it.