We could double our business if we branded the name, but doing the same thing over and over isn't interesting to us. With architects, with engineers, with lighting designers, our role is supporting. We are crafting concepts into a physical reality, helping realize a specific need. You've worked on so many churches. Atmosphere is everything.
Light is the most important architectural element.
Everybody talks about music in a church, how it can bring a blind person through to a higher place. But lighting is just as powerful. Good lighting can bring a deaf person through. I think it was author Brendan Gill who said that light is like the bagpipes. The minute you hear bagpipes, no matter where you are, there is a mystical, physical, and emotional response that occurs.