And in doing so we're not asking small businesses to change their behavior. Instead, we're providing a framework in which small businesses can decide for themselves. In December 1999, the company was spun off into an independent venture led by Rex and three co-creators of the site, Laura Creekmore, Lewis Pennock and Will Weaver. We simplify the lives of our small business users by helping them easily and quickly acquire the knowledge they need to run their businesses. By aggregating the knowledge small businesses gain through their daily experiences, we help them leverage that knowledge in the form of real economic and social power.
Information is static and impersonal.
Knowledge, however, is information tempered by experience and shared through human interaction. We provide a context for the exchange and proliferation of knowledge. We are a vortex of experience-based knowledge. By providing a context in which our users can efficiently exchange marketplace wisdom, we shift the balance of economic power their way. Our users are human beings.