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Electronic ink is three to six times brighter than reflective LCDs.
The displays can be read without back-lighting, in both dim light and full sunlight. In addition to being more readable, devices using electronic ink displays are expected to be 30 percent thinner and lighter than traditional LCD displays. What's more, electronic ink allows a fixed image to remain on screen even after the power source is shut off. One of the primary reasons that most consumers haven't accepted e-books is their lack of readability, Wilcox said. Electronic ink displays will allow manufacturers to create dedicated devices that have the same power draw and weight but offer a larger screen.