Below is a generic outline of what a presentation could look like on Competing in the Digital Economy. 1 - Customer Centric . Customers have more information, power and choice than ever before. And customer expectations are continually rising they want what they want now. Align your organization with these trends by giving customer 24 x 365 access to account information, more control and flexibility.
Loyalty is the absence of a better value alternative.
Define value from the customer perspective. Make each customer interaction unique. Digital technology allows organizations to create a customized, personal relationship with each and every customer. Neural networks allow organizations to predict what customers will want. Neural networks spot patterns in consumer behavior, which organizations can take advantage of.