Investment choices might look like this. Investment B offers a known outcome. Investment A introduces an amount of uncertainty. The results are variable. The Investor's Dilemma True choice now exists.
Investors face a dilemma.
They prefer a certain result. They are trapped between wanting a certain result, and wanting more . Some investors will opt for the known result, and some will decide to go for the higher rate of return. Risk is, of course, the primary concern of investors. The successful investor must come to terms with the implications of accepting risk.