Corporate culture plays a role too. Innovation must be nurtured, and creating a separate e-commerce business unit is a good way to start the process. It is no good having a separate e-commerce business that does not think of itself as part of the main company. A separate unit that is unwilling to co-operate with the traditional business is a liability. A two-pronged divergent corporate vision will ultimately damage a company.
Good management is important here.
All rights reserved. This publication may not be reproduced or transmitted in any form in whole or in part without the written consent of the publishers. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of ZDNetUK is prohibited. ZDNetUK and the ZDNetUK logo are trademarks of Ziff-Davis Publishing Company.