Keep checking back to our site for the latest articles on using cause-related marketing to help your business grow and at the same time make a difference in the world. Local media come to know her and rush to join any project she initiates. Find a community issue your customers care about. Then create a program to help address that issue. Major Charity Promotion - You can get a share of this free publicity by working with nonprofit media campaigns.
Many businesses wisely support a strategic partnership with at least one major charity each year.
They reap substantial visibility and goodwill in their communities. Get Your Event On TV or News- Effective Direct Marketing Solutions, Inc. Although few of us like to admit it, no media holds more power than television. Anyone who appears on national TV for even a few months becomes world famous. A product may only have to be advertised a few times to sell like crazy.