Very often music rights command a price as high as Rs. 40-60 mn and film cost can be recovered by music even though they are dubbed as flops by the industry . Export earnings for FY 99-00 are around Rs. 4 bn - almost double the figure of 3 years ago.
Hindi film making as the table shows is on the rise .
Thus theatrical rights will result in all the upside and a good showing at the theatres would result in spectacular margins . The film and entertainment industry in my opinion is here to stay. There will be fireworks as some people get weeded out of the Industry. The rerating is evident . I would also like to examine some of the issues that will be crossing the mind of our friend Yashwant as he drafts the budget for the film and entertainment sector .