People born deaf think differently than the rest of us, for example. If our facilities are designed for the able-bodied nuclear family of the Ozzie and Harriet era, then we have a conflict. Once this is known and incorporated into the planning process, we may accommodate the need, enabling use by different cultures without conflict. Universal design facilitates participation, freedom of choice, and integration. Much progress has been made in the use of information.
International signing is helpful to non-English speaking customers.
We are beginning to understand and research can help. Our President recently visited Australia and made a mistake. This illustrates the need to more fully understand the cultural context of our symbols, gestures, and words. When we have a relationship with our publics, this naturally occurs. At the field level, it is possible to have a rich and rewarding relationship with the public, not unlike a marriage.