But don't forget the marketing. Say good-bye to the real world and to your big fortune. And be happy if, at the end, you come out with a small fortune. Working and innovating. Especially when you are not that interested in creating a business monster that may get out of control and eat its own tail.
Innovation needs liberty to create.
There you are at ease to test all the possibilities before you can find something that works. Because it will be an activity that is peripheral to the main activity, creativity occurs. Something like this happened to Estevam Varga. Before the dot-com bubbles were born, when there were no browsers to surf on the net, Estevam linked to the Internet, using a computer in his company, a supplier for the automotive industry. He used the Internet for research, trying to find out a way to run the ERP and Production Planning systems he had created in 1993, in a virtual location other companies could access.