Newsletter a weekly publication for Internet marketing professionals working at home. If you would like to swap ads for your own ezine, I am willing to consider. To answer that let's first define what a guerrilla is. They are offence-minded because they have nothing to defend. Decision-making is in the trenches, and they succeed because of their perseverance.
Guerrillas are small, non-mainstream companies.
The only way for a small company to survive in the marketplace is by guerrilla tactics, hitting and running. Most of us could not survive in the ring against companies like Microsoft or Yahoo if we took them on head to head. But the advantage of being a guerrilla is you hit and run. A constant running battle. Because one of the defining characteristics of guerrilla marketers is that we make mountains out of molehills.