Faculty members have access to an online test bank, and can conduct all assignments and testing via the Internet. The web component is hosted by University Access and includes faculty training and support. Streaming audio and video are available, and each lesson is accompanied by a self-paced tutorial, which can be edited and adapted by the instructor. University Access Virtual Campus Finally, University Access offers students and faculty full use of its virtual campus, which features an online student union, faculty club, alumni center, job bank, and bookstore. The Virtual Campus offers students interactivity, community, and resources that compliment the television video lectures and print materials.
Instructors can substantially customize the course.
For details about costs associated with these options, please see the rights and pricing section. It examines examples from established companies such as Hilton Hotels Corporation and from nonprofit organizations such as the California Science Center. Market Segmentation, Targeting, and Positioning Developing a Focus Defines segmentation, targeting, and positioning in the marketplace and then explains their roles in developing a successful marketing strategy. It provides students with the knowledge to recognize these ideas in practice and to critically assess various segmentation, targeting, and positioning tactics. This project is designed to help students develop research skills and become accustomed to putting customer needs at the forefront of all marketing activities.