There is a need to keep things as simple as possible though for the approach to work in practice. Responsibility is with the person who sends the ad in the first place. No trapping is applied at this stage and a standard PDF file is used. Ripped or screened files could be used between prepress and print if they have their own reasons. Figures from Rob Fogwill demonstrated growing acceptance for the Adfast project from the Newspaper Society .
Education remains a priority.
Future developments will include better support for Windows and a bulk licence for Adobe Pressready available to advertisers through members of Adfast. This includes Distiller to create PDF from Postscript and a Postscript RIP for a limited number of inkjet printers. During discussion David Stevenson from Adobe pointed out that 'PDF is a file format, not a standard'. This implies that there can be variations in the file format and that standards are established around the procedures using those files. Ripped file formats gave a feeling of security but the large file sizes could work against this approach if preflighting was in place.