Even as AirTel is all set to become the first cellular operator to cross the 2 lakh-subscribers mark in May, the company is leaving no stone unturned to ensure that it maintains its leadership position, after Orange hits the Delhi market in June 2000. Although Sanjay Kapoor, CEO, Bharti Cellular Limited, insists that the company believes in chasing the customer and not the competitor, AirTel is nevertheless gearing up to compete with Orange after it enters the market in a tie-up with Essar.
Doctors can type a key word on their cellphones to get the latest developments in the chosen area.
This ready-reckoner provides latest medical information to the doctors, including medical news, drug launches, clinical trials, seminars, conferences, abstracts from articles, etc. Apart from this, the company has also tied up with a number of companies to launch many promotion schemes and services in March. AirTel also tied up with HDFC bank for mobile banking. However, chances are that adding newer services alone might not be enough to ward off competition. Orange, which according to industry sources, had sparked off a price war in the Bombay cellular market, by cutting the rental tariff from Rs 475 to Rs 395, might do something similar in Delhi as well.