This site will help you to better understand their meanings and show you how to make your writing more persuasive. Ethos Ethos is appeal based on the character of the speaker. An ethos-driven document relies on the reputation of the author. Go to an example of an ethos-based site, and our explanation of what it is. Logos Logos is appeal based on logic or reason.
Documents distributed by companies or corporations are logos-driven.
Scholarly documents are also often logos-driven. Go to an example of an logos-based site, and our explanation . Pathos Pathos is appeal based on emotion. Advertisements tend to be pathos-driven. Go to an example of an pathos-based site, and our explanation .