Specifics of organizing and conducting integrated marketing campaigns, including advertising, publicity, selling, planning, presentation, execution, follow-up, client relations, and account management. Same as MKTG 492. Senior standing as a JMC major and approval by the adviser. A group project focused upon synthesizing and integrating the last semester senior's learning experience with that of two to four other seniors whose skills complement the group members' skills. E-mail the department chairman.
E-mail the webmaster.