But when it's important to know the real value of a program, ROI measurement can go a long way to justify company efforts. For example, Magnavox Electronics Systems Company in Torrance, CA, maintains an 18-week literacy program covering verbal and math skills for employees. According to Phillips, the purposes and uses of evaluation are to improve the Human Resources Development process and to decide whether or not to continue this process. Not everyone agrees that the Kirkpatrick model should be used for evaluations. The biggest problem, he says, is in trying to use the four levels to determine where a problem exists with a given educational program.
Individual performance is used instead of behavior .
The inclusion of primary and secondary influences on outcomes. This model has been proposed but needs to be tested, Holton says. If things can go wrong, they will. Nothing is as easy as it looks. Everything takes longer than you expect.