Introduction Reciprocal links form a vital part of any website promotion effort. The Web is only as useful as the sum of its links, as without links it is just a disparate collection of pages.
Links are the glue behind the Web.
To ensure that your page has the visibility it deserves, you will need other sites to point to yours. The process of exchanging reciprocal links is essentially a simple one, but there are various approaches that can be taken in searching out and requesting links, as well as pitfalls that must be avoided. In this guide, I have attempted to provide the information required to smooth the process of exchanging links. Where relevant, I have taken the liberty of drawing on my own sites for examples. I would welcome comments about this guide.