GIF graphics were memory intensive and slowed loading times somewhat, making the site possibly more difficult to view with older computers. Good points include pages on Common Questions , Customer Feedback , Installation Info and 3 -year Warranty . The Installation Info page loads numerous GIFs and bookmarks that could be more efficient if broken down into sub-level pages, but is informative as it stands. Improvements could be made to the Product Info page. Currently, it contains scanned images that appear to be from a product catalog or sales flyer.
Individual items are difficult to see and the text is in some places almost illegible.
The Corporate Profile page addresses this question quite well with a brief history of the company and a list of several suppliers that can be contacted as references. Also, the Home page has two GIF pictures supposedly demonstrating the effectiveness of the cooling systems. Each page on the site shares a common appearance with a logo header that is certainly memorable. The meta tags are all appropriate to the subject. Blinking, flashing or any other distracting graphic does not exist.