Metro Networks is the world s largest supplier of broadcast radio and TV traffic reports. The new Internet Traffic service delivers this traffic information on digital maps in a format designed to be easily incorporated within existing Internet and Intranet sites. According to Craig Lynar, vice president of marketing for Etak, whether it s a telephone, a PDA or a Web site, real-time traffic remains one of the highest demand content requests from consumers. We ve made it very simple and convenient for businesses to add this valuable information to their Web sites. Most companies can have this service up and running on their site in an hour.
Internet Traffic displays traffic icons on a Web-based digital map.
A click on any displayed icon brings up a window with even more detailed information. How It Works Metro Networks, a wholly-owned subsidiary of Westwood One, is the largest and most trusted provider of traffic information in the world. Metro Networks covers more than 80 markets in 65 metropolitan areas across the United States. Metro Networks raw traffic data is entered into an Etak Traffic Workstation, located in each Metro operations center, creating a comprehensive database of real-time traffic and traveler information. Messages are sent to Etak s national traffic server, which distributes the data immediately and conveniently to the Internet, television, wireless handheld devices or automotive systems.