This is slowly beginning to change, and a new wave of Internet users and publishers is ready to leave CGI and Java to today's technogeeks and just focus on the content . Crawford Kilian is one of those leading the charge. Kilian's contention is that the way consumers interact with the Internet medium demands that we write in such a way to make it easiest for them. Web writing should be understandable at first glance. Web writing should be the least you can possibly present to effectively deal with the subject.
Excess information is a disservice to the Web reader.
Web writing displays a positive attitude to problems. Web writing presents facts and ideas in terms of the reader's advantage. Overall, Kilian suggests that on the Web, it's important to offer the reader the fewest obstacles as possible. It's difficult enough to read on today's computer screens, so don't compound the problem. That's why being concise is so important.