Companies seemingly emerge and disappear almost overnight. To make a successful software product requires more than just good code or a talented sales force. Designed as an introduction to software product management and product marketing, this course provides you with an understanding of the processes required to manage and market a software product from conception to production. The course is intended for individuals wishing to understand how to create a successful software product. No software development experience is required, but knowledge of the industry will prove useful.
Enrollment is limited.
Formerly, he was director of product management at BackWeb Technologies and Oracle Corporation. He has more than 15 years of experience in the high-tech industry. He has held positions in training, product development, product management, and product marketing. She has more than 15 years of professional experience in corporate communications, including trade shows, direct mail, advertising, and public relations.