Economy class is fine.
F irst and business classes aside, the concern is really in the economy class where passengers are crammed together. Virgin Atlantic was one of the first to capitalise on passengers who think economy class but prefer business class comfort. British Airways and British Midland will match this magic 38 number in their new enhanced economy classes. Considering the minimum legal seat pitch is 26 inches, the extra 12 inches make a world of difference. N othing is given away for free, however.