Remember, if your technique justifies the purchase, and the financing and expense is reasonable, then go for it. If you have a master plan to utilize a patient screening device and have managed your marketing skills, then the opportunity to purchase a resourceful marketing tool and diagnostic instrument has never been better. Just be cautious of compulsive buying when you are vulnerable and possibly reaching for straws. The reason you never go to the supermarket hungry applies here as well. Of the three ways to generate income, increasing fees is the easiest and least expensive to implement, but for some it is the hardest to do.
Fees are a personal decision and often cross into philosophical bounds.
Some doctors tend to give away care as a sense of purpose and as a mission to not deny care to their community. This is a noble goal, but this policy makes it increasingly difficult to pay for rent, taxes, student loans, vacations, investment and savings, general family living expenses, not to mention staff salaries, marketing allocations, car payments, home ownership and utilities. Lower your fees as an exception, but keep them reasonable as a rule. Having a reasonable adjustment fee and related fees for examination procedures is the best way to go. Patients with a first-visit fee perceived as too high may come for a few visits and drop out.