Don't rely on your word processing program to catch the errors. Invest in a good dictionary. Proofread your collateral at least ten times before sending it out and ask someone else to read or review the material. We lose objectivity with our own copy and need a second pair of eyes. Get a logo .
Logos resolve two facts of life.
First, we are a visual society and prefer pictures to text. Secondly, many of us think in blurbs and sound bites. Your logo should instantly communicate what you're all about. Work with a professional to create a logo and slogan that reproduces well via fax, on the computer screen and on products. Make your logo versatile and simple to reproduce and stick it on everything.