You ask what you want and need to know. This information guides you in the development of a product that has consumer demand. Pricing is always the difficult step. You could match the retail price in stores, but that is still to low for a quality, differentiated product. Remember, that if you compete with low prices, you have gained very little.
Education is a part of realizing reasonable profits.
Continually give customers reasons to pay higher prices for your products. Develop a brochure that defines your product and clearly states the advantages of your product. Distribute these brochures anywhere there might be interest. AARP groups, health support groups, health food stores, buying clubs, field days, and county fairs are good choices. Brainstorm other possibilities with your marketing team.