Vol. 5, No. 2, page 67.
Game theory shows marketers how to cooperate and compete at the same time.
Game theory is an interesting way of looking at competition and cooperation that started not as a theory, but as a practical approach to military strategy. Theorists later general ized the practical approaches and developed new insights into how competitive and cooperative strategies interact to produce results. Fortunately, you can understand the book without knowing anything about game theory because the authors explain everything in clear, non-technical terms. Think of this as a strategy book that benefits from the insights of game theory. It is organized around two major ideas.