In countries all over the world, the holiday is recognized or ignored in its own special way. Jamaica celebrates Valentine's Day much the same way that the United States does, said Kerine Miller, a freshman broadcast journalism major. Everybody wears red and white if they're really mushy. I think the culture is becoming more couple oriented now. Common gifts on the romantic holiday include the customary teddy bears, perfume and cards.
Local businesses receive more than their fair share of customers.
All the restaurants are full for that night. All the shows on TV are mushy. Paul Gordon, a freshman premajor, said the holiday is a big event in Jamaica. It's viewed as a romantic holiday. The United States and Jamaica are pretty much the same in that respect.