Contributors BrandNEWS collects top industry minds. Read other reader responses. All kids dream of being rock stars, and savvy marketers know it. But make no mistake, it is the kids who rule. Target the young'uns and the parents will follow.
Every kid wants the neatest, funnest, coolest stuff.
Few kids can't be won over with bright colors, pop music, pizza and sugar. In the process, though, the trick is to entice parents with value and quality. Both companies realize that pop stars have more influence over a kid's wardrobe than any school uniform. It's the odd kid who doesn't idolize a pop singer, memorize song lyrics, plaster their bedrooms and lockers with cute band posters or sport the latest Brittany Spears or Destiny's Child threads. The girls sing, play guitars and drum.