As Marshall McLuhan so wisely observed, every technology is prone to the reversal effect , the situation where our proclivity to over-use new innovations persists until the initial benefits begin to be offset by accumulating detriments. Differences of status, ethnicity, gender, and wealth are minimized on the Web, so it is a great equalizer. Whether business, government, or voluntary, each organization can make enormous strides in fulfilling its mandate by networking. The Web can link an organization's entire membership, no matter how far flung. Desktop publishing can bring the organization's information output to customers and clients for only a fraction the cost of paper copies.
Feedback can be instantaneous, from the an entire audience or a single person.
The search for relevant and timely information from databases or document repositories can be global and comprehensive. In circumstances like these, the real challenge will be to develop a personal information strategy for deciding what's worthwhile in the first place. No liability for the implications or consequences of its use may be attributed to the author.