I was then able to take in the sight before me. There it was like a mythical creature cast in gold. This huge, beautiful fish radiating light in the dusk, its presence like that of an old friend. Farlows ever-growing mail order department is always seeking to expand into new markets and, over recent years, Japan has featured strongly. The Japanese, with their eye for quality and tradition, have always been regular customers in our Pall Mall shops when visiting this country.
Fishing is a fast growing sport in Japan with fly-fishing, in particular, proving very popular.
Equally the Japanese have a passion for traditional English country clothing, so Farlows is a familiar name to them. Twice during 1996 Farlows participated in mail order exhibitions in Tokyo promoting new product ranges. On both occasions the stand was busy, leading to ever-increasing business with our Japanese friends. A window-dressing competition, organised by country clothing manufacturer, Musto, has won recognition for Farlows. Farlows Michelle Couchman, who has responsibility for Farlows windows, entered into the spirit of the competition and, with her usual flair, she selected a range of appropriate Musto garments and put together an eye-catching display.