It describes the experience I m about to create, as well as the significance that the design may have for someone else. For me, designing revolves around this idea around the fact that what I make means something to other people, around the notion that a design communicates. That s why I find it completely nonsensical to make something that will never be seen or used by someone else. If I ever washed up on a desert island, designing would be the last thing I d do to occupy my time. They re about a concern for durability and material quality, a love of the environment, as well as of craftsmanship and technique in short, about a certain mental attitude.
Every product tells a number of stories.
Take the Knotted Chair, for example, in which I convey an element of surprise aimed at the material and a desire for innovation, but also a penchant for individuality, because every chair is different. I think you experience all this, however, as soon as you see the chair. We took a series of photos, he continues, of a girl with a skipping-rope doing all sorts of stunts on and around the chair. Her actions clearly imply what it is that makes the chair so special. That s another type of story.