It is likely that the Truth has been found out by a few rather than by many. Often, the best time to buy something is when nobody else wants it. This is the best way to get a good stock cheaply. If at first you don't succeed, try and try again and you will succeed in the end. This is good advice for spiders and kings but not for ordinary persons with regard to financial matters.
Every trial is a costly error.
Investigate why the price went down rather than put good money in a bad bargain. It is important never to take your own long-range plans, or other people's seriously. If possible try to avoid long-term investments. The author noticed that the Swiss group never took a long-term view of their stock purchases. They always sold out as soon as their targeted profit was achieved.