For example, all those walking machines are based either on the good old treadmill or the Nordic Track ski machine, or a combination of the two. There s not a lot you can say about them other than that you get on, move your feet back and forth and swing your arms, and you can choose whether to hold the arm levers or not. Make sure that while one is speaking, the other looks at the camera and nods in agreement. Go down to the gym and round up a few people who ve been working out for the last five years and show them using the product. Fill in the rest of the time with people talking about their near-miraculous results.
Image is very important.
Take, for instance, the guy on Amazing Discoveries. You can tell that he absolutely believes what his guests tell him about their snake oil, and hey, you should, too. Actually, the main selling point of all these things seems to be not so much fitness as losing weight. Get rid of those bulges, lose those thunder thighs and flatten your stomach. Anyway, coming back to the subject of exercise gear, I wonder how many people buy the stuff and how many actually use it long enough to get some benefit from it.