Find out what new trends on the Internet are important to the women in business market. If your program is going to feature guests that have web sites, incorporate their sites into the program to make it interactive. The audience could contact you via email while you are on the air to ask your guests questions. Get your guests to provide your audience with a freebie or prizes that they can only receive while your program is on the air. Just make your content fun and exciting and you will keep your audience from turning the channel.
Guests can make or break a program.
Choose them carefully. They can be owners of the most dynamic businesses and have dull personalities. Your audience will turn the channel. Allow prospective guests to send in their media kit. Interview them on the phone.