The general perception is a lack of communication and connection with others, both within and outside of the university. We are seen as disinterested in the problems of the state and local communities. Bad news drives out good news. Stereotypes of student rowdiness reinforces a perception of the University of Oregon as unrestrained. Our good contributions tend to be lost.
Good news faces an uphill battle.
Eugene was named one of the five best college towns in the West by Sunset magazine a few years ago. We have found the enemy and they are us. While focusing on individual and departmental excellence in the national and international arenas, we have lost sight of our local ties and allowed them to languish. The University often assumes a universal understanding and perception of the contribution made to state, nation, and world, and therefore fails to articulate a clear, reasoned and meaningful explanation of programs and positions. Some prospective students view the UO as less selective than its peers.