Professor Milberg 223. The material is presented from the point of view of marketing managers. Cases and original studies are discussed. Professors Czinkota and Ronkainen 224. The course examines the economic, political, and social relationships among the various institutions comprising the marketing channels by which products and services are distributed.
Emphasis is on understanding the administration of channel relationships.
Emphasis on trends and major decision areas. Cases and projects. A socio-economic orientation to the theories and practices of promotion. As an integral part of the communication process the topics covered will include advertising, message, media selection effectiveness and advertising organization. The course is designed to provide managers of nonprofit organizations with methods of assessing consumer needs, marketing products and services, planning positioning and controlling operations.