In every office in every city within its worldwide empire, a basketful of fresh, red apples sits atop the receptionist's desk. It's a practice that started with its founder, Leo Burnett, and today the Chicago advertising agency that bears his name continues the practice. At a basic level, it reinforces the culture of trust and the value of the relationship the agency has developed with its clients. The pin drop . From Day One, Sprint communicated its message of audio clarity with the now-familiar dropping pin, and they've maintained the practice almost to the point of obsession.
Every Sprint commercial ends with the dropping pin.
The Neiman Marcus catalog . The world awaits its publication every fall. Neiman Marcus, very smartly, keeps the spirit alive, each year outdoing itself with more and better splendor and grandeur. This smart marketing reinforces the store's positioning, generates news and creates a marketing annuity that grows each year. An effective symbol is more than just a logo.