If one thinks, I will make an effort to love God, then one cannot reach Him. The love that has awakened in you to offer Him yourself in extreme earnestness does not come about with one's own wish. It does not come to Sadhus, Yogis, Sannyasis, in spite of all their adopted practices, methods, rituals, stresses, strains and efforts. Yogis don't get it by Yoga. Common people do not feel His Love due to superstitions, blind illusions of Maya or mind, and deep attachments in the world of individual surroundings.
Human love is based in self-interest.
His Love is Something. Mental love is worth nothing, for the mind is fickle. Today it is after one thing and tomorrow after another. But, His Love is Infinite. Love Divine is neither an object of the practices, nor of the prayers, inasmuch as the practices and prayers aim at the aspirations of one's wants.