The interview guidelines tips are extremely useful for all coaches. Things like what she calls using the quick bleed, being honest, avoid being defensive, and promoting your agenda will help you minimize the negatives and emphasize the positive steps your program is making. She recommends you avoid mocking the questioner and try to use a sense of humor in your response. This part of the book concludes by pointing to the significance of learning to use the Internet as a tool for communicating your team and agenda to the public. She provides several useful coaching resources on the Internet to help you get started.
Every coach faces the ultimate public challenge, communication in crisis.
Chapter 25 on Vigilant Thinking addresses recognizing the difference between a problem and a crisis. She is none to shy to suggest that lack of a crisis plan may cost you a career or result in substantial financial loss by everyone concerned in a program. She suggests dealing cautiously with criminal activities, and getting all the facts before dealing with the media in hot situations. Finally in Part 5 trauma counseling deals with handling a death in team situations. Something no coach wishes to ever address but most likely at some point in your career you will have to deal with.