This isn't about church-bashing. The Lord instructs us to be part of His body. I am more interested in being accurate than in being politically correct. The Mormon church is an organization which survives on social proof because, in view of the growing body of historical evidence that refutes Mormon doctrine, the Mormon people have become stuck in their own dying paradigm. The Mormon people are held to this dying paradigm by the employment of psychological compliance techniques.
Influence is a study of compliance techniques and how and why people agree to things.
A group of social scientists infiltrated a secretive, doomsday cult based in modern-day Chicago that believed they were about to be whisked away on a spaceship because the end of the world was at hand. The scientists wanted to study the group's behavior in its natural occurrence. The group sold or gave away its belongings, students neglected their studies, people quit their jobs. They were committed, they believed. When the time came to leave, the group made public the coming disaster so the media came to watch.