Some web pages can be very sparse depending on the mood or feeling being portrayed. Use of Tables is required by good web page designers for exactly controlling the composition of the page reliably across the major browsers. Take advantage of the all important background colors and background images available within tables and their cells. This is a great way to add color and graphics to your design with very little cost in download time. Graphics versus download speed.
Download speed is the most important aspect of web design.
Strive for less than 10 second download time which means a page design under 34 Kbytes. The proper balance of text versus image size is also important so that a visitor can begin to read the information while images are downloaded. To accomplish this, always insert width and height parameters inside image tags so that the browser knows the image dimensions before it is downloaded. Reuse images as much as possible as they are cached and only need to be downloaded once. Create straightforward navigation with links that are clear as to what they are about.