It is and was his business ingenuity and problem-solving ability which makes Elfquest the small press giant that it is. At this time, Richard firmly established Warp Graphics in the publishing world when he made the bold move away from selling Elfquest volumes only in comic book shops, thus garnering new respect from the comic genre and introducing new readers and fans to Elfquest at mainstream bookstores. Wendy was intrigued by how special the fairy tale was as a vehicle for television and she feared that it was too good to last. Wendy felt that if there were more visual mentions of the story available, the television series would have a better chance for survival. Richard investigated the hard cover format and found that he could produce economical yet quality hardcovers.
Every culture has a version of elves.
They are more than human, yet less than angels. Wendy has always been very much in tune with that. As to why we use elves in Elfquest, it's that we want characters that are human enough and beautiful enough so readers can identify with them. But we also want characters that are alien enough so readers know that this is not happening down the street. The Elfquest world is a world we would all like to live in but a place we have to work to achieve.