The IAB Ad Revenue Report compiles data reported directly from publishers, making it the industry's most timely and accurate gauge of online advertising revenue. The industry continues to grow, and show strength as it does. Even in a traditionally weak third quarter, we have seen a significant bounce in revenue growth.
Larger percentage increases on larger numbers attest to the robustness of our medium.
The results reported are the most accurate measurement of online advertising revenues since the data is compiled directly from information supplied by companies selling advertising on the Internet. Founded in 1996, the IAB is the leading online advertising association with over 300 active members. Its activities include evaluating and recommending standards and practices, fielding research to document the effectiveness of the online medium and educating the advertising industry about the use of online advertising. A global organization, the IAB has member countries including Canada, France and Germany, and is currently developing membership countries in Asia and Latin America, as well as other countries in Europe.