Tips for Great Logo Design by Serenata. A logo is a graphic, text or a combination of both, designed specifically to project a company's image. Nobody needs a logo, but a well-designed logo goes a long way in reminding your visitors who you are and what you do.
Logos can simply be text presented to convey a company's image.
Consideration should be given to color, tilt, texture and clarity in order to convey the message you want to convey about your business. An example is a logo designed for a car wash company. Not all graphics have to be so clearly related to a name but may instead infer strength or mobility or another concept entirely. Yet it is one of the most recognizable symbols today. The use of shapes and colors should take into account the business for which it is created.