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Maximizing Visitor Value About the Author Brian Clark is the President of Orlando-based independent media production house GMD Studios . He is a frequent presentor and consultant to independent entertainment and new media providers on empowering digital technologies. In another article here at ReveNews, I wrote about how to determine what a visitor is worth to your website and the importance of understanding this key indicator of your website's success before you start spending money on promotion. They are the same ones we're asking ourselves all the time as well. There are no simple answers to these questions, and even as you find an answer that works the landscape will change.