Srategies to manage the media to maximize positive coverage and minimize negative press. The course exclusively focuses on non-paid media and the key role it plays in a campaign. Students will be required to design individual and group projects utilizing the methods discussed in the course. This course offers students an understanding of campaign finance requirements. The course is also designed to help students estimate costs for campaign expenditures and build budgets for campaigns at all levels.
Emphasis is on strategic allocation of resources-both financial and other types of resources.