The announcement was made by Sherrie Doyle, Vice Mayor, who points to the success of the theater in bringing people to a redevelopment district that previously had little to no foot traffic.
Local merchants are very happy with the theater's impact.
December was gangbusters. The movie theater is a fabulous neighbor and we love it here. The role of a Redevelopment Agency is to provide incentives to businesses that work to establish themselves in previously blighted neighborhoods. The agreement between the theater operators and the Reno Redevelopment Agency outlined such an incentive, allowing the theater to operate rent-free unless the net box office proceeds reached a designated profit level. Ann Fullerton, owner of Gallery Cui-ui at the River Walk attended the news conference in support of the announcement, affirming that the theater's presence has brought substantial traffic to her shop.