It is Moscow s largest department store and houses three floors of individual stores and 150 separate shops.
GUM is very different from a Western department store.
A more appropriate comparison would be with a Western shopping center. Inside GUMs Department Store Instead of American style glass and concrete architecture, GUM has ornate bridges and gangways. As I entered the ground level, there were a number of shops selling souvenirs, Lenin badges, and the like. It was fun to watch the Russian people walking through the store in their different styled clothing. Estee Lauder Cosmetics, Benetton s, and an Izod store.