They also examine the principles of advertising research for broadcast media and target audience measurements. Students are expected to exercise writing, timing, and format techniques for commercials, program spot announcements, and production pieces. This course focuses on the use of portable television equipment. The course develops individual training in speaking before the TV camera and the microphone. Training in the use of basic audio and TV equipment is stressed.
Emphasis is on performance in a radio and television studio environment.
Semester Hours A study in the fundamental principles, hardware and software applications used in microcomputers for advertising art. This course examines radio and television station management. This course also includes a survey of broadcasting with regard to personnel management at the network and station levels. This course will introduce students to the techniques and software used in the production of digital imagery. A variety of photo manipulation and graphics programs will be explored as they pertain to image making and printing.