Tell us what the overall story is, what happens in the course of a half hour or an hour, what we will have learned by the end that we didn't know at the beginning. Try describing a key dramatic moment in detail, and locate it in the context of the whole story, so we get a sense of the program's emotional trajectory. While your program tells a specific story rooted in a particular time and place, it no doubt addresses an overarching societal issue or universal human concern. Like a cell's DNA, this theme should be embedded in every scene of your show, keeping it focused and on track. Style can be articulated through camera work, editing, sound design, score, lighting, production design, interviewing technique, etc.
Every stylistic choice becomes a signifier, telling the viewer something important about the story.
We encourage you to be specific when describing why and how you will engage stylistic tools. Use concrete examples to explain how style will illuminate the subject matter and theme. Be economical and deliberate. Reading the treatment, we should be able to visualize your program and get a sense of how it will make us feel as we watch. In a truly personal story, the teller and subject are one and the same.