These same industries are made up of people, however, who rely on the same air and water as everyone. More and more people are realizing that something has got to change or we won't be able to do business at all. The bottom-line has had to make way for the concept of balance. Long term profitability and sustainability has to carry more weight than short-term goals. These new assumptions will be part of a better way of doing business.
Efficiency can reduce waste as well as create value.
Henry Ford recognized this concept, he recycled automobile parts thereby minimizing both waste and cost. Companies that can shape themselves to these new criteria will be highly successful. Thus, it is the innovative companies who will lead us into this new territory, this new way of doing business. I believe innovativeness is the most important criteria when determining the most admired companies. Although the other criteria are all crucial in the successful operation of a world class company, without innovation the other qualities would not be sustainable in an ever-changing global business market.