It is not surprising, then, that it scores 88 percent in Internet presence, making it a leader, also, in the Internet economy. Banks nationwide have regarded Bank of America for its innovative services. With a 98 percent IP rating, this corporation clearly holds a prominent position in Internet leadership. Consumer products scored poorly in both the national sample and the Massachusetts sample. Both have been industry leaders for years, and both are ahead of the competition on the Internet.
Financial services are heavily involved in Internet business.
The Internet is affecting the manner in which nearly all businesses operate and communicate. One of their greatest challenges is the fact that the measure of excellence in Internet strategies changes as the Internet economy evolves. Self-assessment and comparison to the competition are essential tools for improvement. The RIP index provides an objective measure of a company's IP standing by comparison to the national exemplars in its industry. Massachusetts businesses, while doing fairly well in the Internet economy, must continually assess their progress and make the changes that are necessary to keep the state economy strong.