These are obtained through collaboration. In order to compete on the leading edge, an entrepreneur must be credible and have a solid reputation. Legitimacy must be built through solid professional work, and a professional network. New businesses or organizations often seek legitimacy through partnerships with established and reputable institutions. Primarily legitimacy is built through achievements and documented successes.
Legitimacy is also an image that is built through marketing and public relations.
In order to be dynamic, creative and growth oriented, an entrepreneur needs a vision of what can be and of what can be achieved. A vision of where the organization is headed is necessary to guide the organization to choose the opportunities it wishes to act upon. A successful entrepreneur cannot just be lead by opportunity. It must also have a vision of what it wants to achieve. The vision should be based on data, information, intelligence and intuition and be developed and shared by as many stakeholders in the project or organization as possible.