In addition to being more likely to order on the web, European users are also more likely to pay on the web. The picture changes dramatically, however, if the product being ordered is for professional reasons. For this question, we wanted to know how frequently information gathered on the web resulted in a purchasing decision for personal purchases. Purchasing Decisions Professional For this question, we wanted to know how frequently information gathered on the web resulted in a purchasing decision for professional purchases. European respondents are more likely to use the web for professional purchases than US respondents.
Experts also make purchasing decisions based on web material more often than novices.
For this question, respondents could choose more than one answer. It remains to be seen whether attitudes will change on this point as more personalized services become available. Experts and respondents age 19-50 were more enthusiastic about web shopping in all categories. For this question, respondents could choose more than one answer. Respondents from Europe and professionals were more favorable toward all reasons given than respondents in other groups, probably because they do more professional shopping on the web than other groups.