The world's leading authority on technology's role in sports, arts, entertainment and cause sponsorships. Summary This paper covers current and future trends in broadband internet, interactive TV and wireless that will impact sports. Analysis of each technology area focuses on audience, sponsorship and rights. Focus Technology is impacting sports, and will continue to, as never before. Tools such as broadband internet, interactive TV and wireless afford a plethora of new options through which sponsors and properties alike can engage fans.
Engagement can reach unprecedented levels of depth and frequency.
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