People want their information as quickly as possible, but too much content at once leaves the customer feeling confused and stranded. Even FAD Schwarz doesn't display all their merchandise at one time. Don't try to do too much. When we work with this technology all day long, there's a tendency, almost a driving need, to utilize new technologies to make a site more interesting. Unfortunately, most customers aren't impressed and often are actually turned off.
Electronic commerce is more than buying widgets online.
In fact, some people define e-commerce broadly enough to include the use of fax machines to place orders. For the purposes of this publication, I've defined electronic commerce as the use of the Internet for initiating, conducting, or fulfilling the requirements of a business transaction. By the time this book is published, I'm sure many new technologies will enable still more types of e-commerce sites. But in the spectrum of enterprises included here, I hope that designers and entrepreneurs will find design approaches, innovative uses of technology, and navigational concepts that will help them in building their own sites. Choosing the Right Color palette can Create a world of meaning for any on-line project.