Since money and time are limited, make sure you are choosing the most effective approach for your business. When money is scarce, you may choose to use less traditional forms of promotion. Pass out flyers at events or walk around with a sandwich board. Let your creativity flow. For example, rather than advertise on television to the world at large, it may be more cost effective to advertise in a trade magazine which reaches your customers directly.
Many businesses choose a mix of promotion strategies to reach different segments of their market.
This document was prepared by the San Joaquin Delta College Small Business Development Center .