The plant in the US purchases raw material from 12 countries, with only 25 per cent coming from Iceland. Alaska weighs heavily, but Norway, Russia, China, and South Africa follow suit. IFPC offices in Hamburg and Paris stand on firm ground and a new addition in Barcelona has been open for a year. Icelandic Iberia, as it is called, has already proven itself in this highly competitive market and shows that demanding customers want specialisation at hand. Illustrative of the internationalisation of the Icelandic seafood sector is that squid, which sells well in Spain and Portugal, is imported from a joint venture firm in Mexico, where Icelandic producers are involved.
Further east is a blossoming market in Moscow.
IFPC has opened an office in the fast changing republic, where the new replaces the old on a daily basis. The market is immense with a huge potential. IFPC's office in Japan is almost ten years old, where seven employees handle Japan and southeast Asia. Only the best can succeed in Asia, the largest and most demanding seafood market in the world. Rising Icelandic exports to China have finally led to the establishing of a sales office to handle the fast-growing market.