Gov. Tom Ridge today announced a new television and radio advertising campaign to heighten awareness of heart disease among women. The campaign encourages women to assess their risk of cardiovascular disease and to take action to reduce those risks.
Heart disease is the leading cause of death among women in Pennsylvania and nationwide.
Heart disease doesn t just happen to men - it s the No. 1 killer of women, Gov. Ridge said. Yet, because it s often portrayed as a man s disease, many women may not even know they re at risk. So many times, our mothers, wives and sisters take care of the family - but leave little time to take care of themselves. The goal of our marketing campaign is to help women understand the risk factors that can lead to heart disease - and to encourage them to make changes now to ensure they never get the disease. The television ad features a quick montage of various men who might be at risk of heart disease.