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Experimentation lies at the heart of any company's ability to innovate.
But virtually all companies can benefit from cheaper and faster investigation of more innovative product and service concepts. Organize for Rapid Experimentation Experimenting quickly provides the rapid feedback you need to shape ideas. Testing and reworking designs took days, rather than months, and managers shared information much earlier. Fail Early and Often Rather than stigmatizing failure, invite it. Experiment with many diverse and even absurd ideas.