I write a lot of very serious songs, but I may add a funny little twist of things even there, because people remember when they laugh. If you re smiling, laughing, and having a good time, you re going to remember that. People request that song all the time because they remember that there s this little twist at the end. This perspective started when I began doing corporate work. Looking back over my corporate career, I did advertising and produced a lot of shows, like variety shows, or trade show extravaganzas, and entertaining jingles.
Every business needs that.
Plain talk and fun. One example I clearly remember involved a seminar where engineers sit and talked about environmental issues in their company. Many fell asleep. It was that boring. I also made a video for this event, featuring a guy named Mr. Environmentally Curious asking good questions designed to reach and educate people.