Documentaries don't typically open in theaters. But it's obviously not why you do it. Well, if you're going to make a film, you do want critical response, and in this country, you don't get that unless you have a theatrical release. If you just show the film on television, you might get a review but you might not, you don't know who sees it. So if you really want audiences to see it and look at it in a critical way, you need to get to theaters.
Film festivals are a good way to promote.
It doesn't have that sensationalism that they seem to like. At the same time, everybody has read about this dotcom phenomenon, they're probably totally sick of it in some ways. Now I really see the excitement. They can see that there are people involved, who are ambitious but have some virtuous intentions about what they were doing, and they work very hard. The next ending would be that Tom and Kaleil might have both had to give up their posts to senior leadership, and that would be like giving up their baby.