In these, the job is like that of running your own mini-store within a store, as the buyer often has control over types of merchandise displayed, nature of promotions, and even price levels. Another route up the retail ladder is to first manage a department, then gradually work your way up to store manager, and finally move to upper-level management. Advertising Advertising has traditionally been called a glamorous profession. Those that are in it will tell you that it is also pressure filled and analytical, yet rewarding in its own way. In advertising, the product is communication, and advertising professionals must master its concepts and techniques.
Many ad agencies prefer to hire undergraduates over MBAs for several reasons.
First of all, they can pay undergraduates less and then give them a chance to prove themselves before raising their salaries. Second, since most graduate business schools lack emphasis and course work in advertising, MBAs know little more about advertising than undergraduates, but they do have a broader background in business and, perhaps, more maturity. Several entry-level positions exist in advertising. One can begin as a media buyer, copywriter, or, less often, as a junior or assistant account executive. The media buyer chooses the media that will carry the client's ad and arranges for buying the time and space.