At this point, you don't know. Universal is positioned to do very well this holiday season with two high-profile films arriving in theaters. How the Grinch Stole Christmas, directed by Ron Howard, produced by Brian Grazer and starring Jim Carrey. On Dec. 15 it opens the romantic comedy fantasy The Family Man from Beacon Communications, directed by Brett Ratner, produced by Marc Abraham, Tony Ludwig, Alan Riche and Howard Rosenman and starring Nicolas Cage, Tea Leoni and Don Cheadle. Billy, a likely contender for Golden Globe and Oscar nominations, did not add theaters in its third week, but was up sharply nonetheless.
Every theater is up except for where there is a multiple run.
It means that the word of mouth is getting around now. People are realizing how very spectacular this movie is. It just takes time for films like this to find their way. Little films need nurturing. That's why we've nurtured it.