When this facet was conquered, acquiring what Internetworks had built was a natural next. Now Vail Resorts can better reach ski goers. They update snow fall to get weekend skiers plus offer special deals through their site to encourage more business. It benefits lift ticket sales, real estate sales, local businesses and the skiers themselves. You can't turn a corner without seeing a web address.
Local businesses have the faith.
While the results have yet to be seen, the idea has caught on. What you see around Breckenridge is what the internet is all about. It means businesses working together to get more of the almighty dollar. My theory is that the trend will start at the resorts and quickly enter major cities. The resorts are the first to see how important it is to get repeat vistiors and other companies around the world are next to discover.