Web publishers in no hurry to adopt Internet Advertising Bureau standards. You know your Website is serving pages. Despite intensifying calls to diversify its revenue, the online media giant will roll out fee-based content and services judiciously, analysts say. Other publishers will be eyeing users' receptiveness. The Academy itself is a winner this year as advertisers flock to Oscars 2001.
Legislation seeking to curb unsolicited email sparks industry concern.
Publishers make key concession in long-awaited standards for online advertising sales. Becomes largest global marketing services company. Auctioneers would get equal opportunity to promote their products. Miramax uses online detective game to market to kids. Marketers hope self-policing efforts will stave off criticism and the specter of Capitol Hill.