To consider some of the career possibilities in marketing in many different fields. Exercises and tests will be based heavily on the text, as well as lectures and outside speakers. Students will be asked to submit short papers based on the textbook s cases and there will be a couple of short pop quizzes based assigned material in the text. Attendance and punctuality are important requirements, as well as, a personal responsibility and professional commitment for each student in this class. When you signed up for this course you made a commitment that you would be able to arrive on time.
Late arrivals disrupt the class and the learning environment.
You are required to be in your seat when class begins. If you have to miss class for a documented illness, it is your responsibility to obtain the necessary information concerning class lecture, handouts, and assignments. Please exchange your phone number with two other students in the class. It is your responsibility to lean what you missed. You will be held responsible for all assigned material in the text and all supplemental materials, exercises, slides, videotapes, and guest speakers for testing purposes.