The people of Oregon recognize libraries as key in the development of the love of reading and lifelong learning. Communities and parent institutions recognize the value of libraries and are willing to fund them appropriately. Oregon libraries of all types meet standards established by appropriate professional organizations. School library media services are recognized by school districts as essential to student learning. Faculty and higher education administrators support stable and adequate funding for libraries.
Librarians play a key instructional role on college and university campuses.
All Oregonians are served by tax supported public libraries. Public libraries and their supporters work together to form economically viable and efficient organizations capable of providing and sustaining a wide range of high quality services. Planning and Marketing Goal Oregon libraries design and target services in response to community needs. All libraries have a long-range strategic plan. Library staff utilize market research tools to assess, address and advertise services to specific populations.