If the present is of any assistance in predicting the future, however, we should be cautious in reaching such sweeping conclusions. Periodical publishers, such as Newsweek , for example, have learned that its readers do not expect or want a WWW reproduction of a readily-available paper version of their periodicals. Instead, readers expect and want Internet sites to contain new and different information that is considered to be more timely, more focused, and more relevant to personal interests. The Internet should not be viewed as an electronic form of what has already been produced on paper. If this is the scenario under which your WWW site is developed, you will miss the richness of the Internet.
Internet sites are fellow members of an astounding network of related resources.
Information you include in your Internet site should benefit from these resources by building links or connections with relevant information that is located elsewhere. Your site should not reproduce information that is available elsewhere but rather link to it within the context of your unique information. These types of connections expand the value of your information rather than detract from it. The richness of your Internet site can also be expanded through the use of graphics and related illustrative material. The inclusion of this material may, however, cause accessibility problems for people that have programmed their browsers to orally read HTML text, for example.