As with other connection technologies, the edge manifests itself as tension between local and global values. What you see is oscillating behavior. The urge for the change drives people forward, and the resistance to the change drives them back. People often experience a sense of confusion and forgetfulness at edges. When resistance asserts itself, we can temporarily forget what we are doing.
Groups also oscillate at edges.
They start out going in one direction and then stop and reverse course. For a group, confusion at an edge shows up as lack of agreement about a course of action. One example of a force for change is the way that online sales are changing how businesses work. Online sales channels bring products into new areas and take customers away from local retailers. The push-back seeks to protect the status quo, such as the efforts by some merchants to limit the access of the Internet in their areas or to slow the rate of change by taxing Internet businesses.