Good advertising looks easy.
It looks easy because someone or some group has taken a great deal of time and effort to make sure the creative connects almost effortlessly with the mind of the consumer. Consequently, our job is to facilitate an insightful and effective link between your product or service and your customer's viewpoint. Before I got into this wonderful business, I spent over three and a half years as a chemistry major in college. People have asked me how I could go from being a science major to majoring in advertising. It is really quite simple.