Be a Specialist Word has it that generalists are out of vogue. Due to the ever increasing amount of competition in the stock field, it is becoming more and more important to specialize in one or two subject areas. Shooting everything in sight in hopes of selling a photo is not the way to accomplish anything. Choose one or a small handful of subjects that you are good at or have access to and specialize in that. Today's buyers are looking for very specific images for their targeted media efforts.
Image quality is still a factor too.
Images that are well composed, in focus and properly exposed should be the goal. This is not an art gallery opening, so photos are not required to rival the fine art of the likes of Ansel Adams. However, an image should be technically correct. Ordinary subject matter sells well as artistic, digitally enhanced compositions. Cultivate a style as part of your own special technique.