But there was more. This is called personification, and writers use it all the time. However skewed from rational, analytical thought, you now correlated the Apple product to something inherently and unexplainably pleasant. Though perhaps only a minor effect, it was large enough to gather your attention and make you want to know more. But you don't have to be Apple to take a marketing risk.
Ideas can come from examining already strong business assets.
Don't just parade it out there, read the words, and hope for the best. We consumers have seen it all before and we've grown tired. Break away from the mundane and familiar and grab attention. Then deliver your message. Yes it might be a risk, but it could very well be the difference between driving your market and letting your market drive you.