TTC intermittently scrolls smog alerts along with route information on the front of buses. Several Community Health Centres are also notified of smog alerts. Our City home page will carry the smog alert message and symbol on smog alert days. Signs on major Toronto highways will feature smog alert messages. Smog Alert brochures are distributed to walk-in clinics and Pharma Plus Drugstores.
Highway signs run generic smog and air quality messages.
An article on smog was sent to several community newspapers for publication. A Smog Alert display board that will be put up at various environmental events and Environment Days hosted by the City. Our vision is to not only heighten awareness of the issue, but to affect public behaviour around air quality so that people will shift to non-polluting activities. Everyone has a share in protecting our air. Be it taking public transit, car pooling instead of driving alone, or stopping the use of pesticides, it all adds up to cleaner and fresher air.