It's too busy. Many businesses have the same problem. Although business is full of truisms, I will add one more. Let's look at the words. Creativity helps us to find new or original ideas.
Innovative people look at ideas and select ones that offer the most advantage.
They focus to see how the ideas can be developed into something of value by adding to the concept. They find options that make the idea more marketable. They look for long-term revenue sources. They look for partnerships and other strategic ways to grow the idea into a powerful business opportunity. They look for ways to make it efficient and effective before any actions are taken.