Planning, implementing, intervening, and evaluating changes. Emphasis on the problem assessment skills of internal change agents. This course considers the demand and characteristics of services, focusing and positioning the service organization, listening and responding to the service customer, implications of e-commerce, and challenges to improving service offerings, delivery and quality. Managerial, technological, and organizational challenges of establishing and doing business in the digital economy. Identifies various methods for identifying, evaluating, and protecting technology used in the transfer process.
Emphasis is on strategic choices that create sustainable advantage.
Explores industry, competitive, and company analysis and other important considerations in developing and sustaining a competitive advantage. Minimum supervision after initial planning of student's work. Requires prior approval by MBA program director and consent of instructor.