Fans can take, collect and play interactive football games and grab official NFL and team logos and helmets that can double as screen savers or come alive with animation, sound and video on a personal home page.
Fans can now experience their ultimate football dreams.
In one Thing football game, fans can elude defenders while throwing a touchdown pass and can control a running back who dodges through the defense to run for pay dirt. In another game, users can choreograph an end zone dance by placing buttons for each dance instruction in a sequence that results in the dance of a scoring football player beneath the goal posts. In addition to brand-building functionality and interactivity, Things have unique properties, including the ability to lock, copyright, collect, and control access and brand context. With these capabilities, the NFL can offer secure Digital Collectibles TM that can animate, play games, drive traffic and build brand while also engaging fans directly online. Things clearly will enable us to get closer to the fan and vice versa.