This has been a function of such factors as uneven funding for higher education and a change in the institution's culture. Two major university studies recommended a strategic change in the role of University Outreach and a strengthened program relationship between Outreach and Virginia Cooperative Extension. The new economy calls for University Outreach to be at the forefront in university advancement. Ideas and knowledge drive this new economy. Learning is now part of knowledge creation.
Innovation is the primary source of increased productivity.
Success in the new economy is dependent on improving both individual productivity and the productivity of teams and organizations. Continuous improvement and innovation have to be a priority for all private and public organizations. The University has the strategic choice to make sure that University Outreach will be an engine to fuel the process of economic development in the Commonwealth, nation, and world. Research should not exist in a vacuum. Research findings must be applied for innovation and increased productivity in the new economy.