Seeing innovation as a process rather than an activity or an event is the second critical element. Look at innovative companies and you will see that they have one form or another of shared process across all their departments and divisions. Continuously developing good process skills . Promoting and constantly improving the process skills of innovation and creativity becomes an imperative for the organization. As these three elements come together, an organization climbs a ladder of progression that leads to mainstreaming innovation-to innovative thinking 365 days of the year.
Innovation is individual work .
It starts in the minds of individuals and is sparked by creativity. Innovation is team work . For an idea to survive and thrive, it needs the added content of other points of view. Innovation is management . For innovation to happen successfully and consistently, the organizational environment must adopt a process perspective to challenges and problems and must encourage experimentation, risk, failure and genuine learning.