With a little creativity, we can turn them into extremely valuable products. Most envelopes are designed for function, not flash. And some industry pros consider them too humdrum to handle. Envelopes may not have the zest of commercial printing or the allure of ad specialties, but they do play an essential role in nearly every business. And they don't have to be boring.
Distributors can match customers' needs to envelopes of various sizes, shapes and styles.
Even if it only gets you to the ground level of a company, you can keep impressing them and developing opportunities to provide other kinds of printing. Key Enterprises provides direct mail pieces to several clients, including a diabetes fund-raising organization. Instead of completing application forms and sending them back in return envelopes, recipients filled out information directly on the envelope flaps. When they folded the flaps down, their confidential data was hidden, and the organization's 2-color logo and motto were displayed. Using graphics, you have to create a sense of urgency.