Rich from high-flying initial public offerings, many Internet telephony carriers are spending cash like drunken sailors on bold new strategies that include wacky marketing campaigns and acquisitions. Some are even giving their services away for free. According to Delta Three spokesperson Fara Hain, the company will use its new funds primarily for marketing purposes.
Experts say that's a smart move.
We need to see more investments being made in marketing Internet telephony. As a result of that purchase, ITXC will add OzEmail's carrier affiliates to its network and will install its networking devices in MCI WorldCom's Australia central offices. Before, these companies had to rely on venture capitalist funding. We'll slowly start seeing a little more action in acquisitions in this market. Proponents of these networks say building networks based on Internet protocol technology makes network operations more efficient and significantly lowers the cost of carrying phone calls.