That's the real key, shared learning. Another key is creating a culture comfortable for tech firms and employees. That means nice restaurants and cultural events like opera, theater and concerts. The perception is gaming and the downtown area. It comes from ignorance.
Local officials hope to erase that image in coming years.
But these companies have brought low-tech operations to Reno. Microsoft has its world wide licensing division in Reno, and Cisco has agreed some invest ment operations here. Maybe next they decide to bring an engi neering group here. I just don't think there has been enough promotion. Like other technology companies Johnson said he couldn't find enough workers for Homeseekers, so the company expanded in Southern California.