Venture capitalists cite the quality and depth of the management team as the single most important factor in the investment decision. They evaluate teams based on management's relevant industry experience and track record for building profitable businesses. In addition to company managers, the plan should discuss directors, the advisory board and existing investors. Market size, growth and trend information.
Investors seek information quantifying the market opportunity.
The best plans incorporate extensive market research from reliable third party sources. Good plans quantify the size and the growth rate of the company's market niche and explain the macro factors that are influencing market demand. The factors that distinguish the company from its peers and create barriers to entry for new competitors are key investment considerations. Investors are interested in the three or four specific strategies management is using to grow the business. The Financial model.