The source of happiness, love, satisfaction and those other things we value highly is non-material. This is not suprising since those phenomena are also non-material. We have mistaken the material forms as the source of what we want and the focus of our wants. We were born into a culture which was focused on what is available to our basic sensory capacities. Our society focused on the material is a result of classical and modern science which dealt with what could be measured.
Eastern philosophies recognise the non-material as the source of everything.
Our corporations have not made the leap to this way of thinking but maintain a focus stuck in the material world. We live for what we can measure and fail to see the source of that universe. Even when we approach the so-called soft issues, we use methods of logic, measure and approach designed for a physical, material universe. Divide the list into material and non-material. Now look at which elements get most of the attention, energy, focus, measurement.