If every consultant or attorney took the same approach as Mr. Fitzpatrick toward the selling of a practice, the physician seller would fail to negotiate the various intangibles in the practice and would not get top dollar. The corrected graph is shown here. The percentage of patients who did not keep appointments decreased to as low as 6 percent during weeks when our receptionists called patients to remind them of their appointments. The baseline rate established over a three-week period was much higher, ranging from 29 percent to 55 percent, and during week 8, when we suspended the experiment, the rate of missed appointments rebounded to 46 percent. We want to hear from you.
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