The only thing that matters here is the creation of impact and effect. Media mechanisms only function when concealed. They are made obscure. With the imagination forced into a tumultuous prison of ceaselessly flowing image suggestions, the impact of the powerful individual experience forms a symbiosis with the technology used. The Canadian MacLuhan used to refer to the media as 'extensions of man', extensions of synaesthetically connected, corporally comprehensive senses.
Individualism is a concept of social relationships.
Questions about the sense of things do not exist. Body aversion and transcendentalist self revelling dominate life. Whatever may increase the fullness, the wealth, of experience of an individual also increases his power and is evidently not only legitimate but also a must. The US body cult is completely dictated by the compulsion to realize all possibilities of intensification. There are no limits.