But many companies unwittingly employ managerial practices that kill it. Managers don't kill creativity on purpose. It doesn't have to be that way, says Teresa Amabile. Business imperatives can comfortably coexist with creativity. But managers will have to change their thinking first.
Managers can influence the first two, but doing so is costly and slow.
It would be far more effective to increase employees' intrinsic motivation. Take challenge as an example. Intrinsic motivation is high when employees feel challenged but not overwhelmed by their work. The task for managers, therefore, becomes matching people to the right assignments. Consider also freedom.