For first-time Canadian exporters to Japan, the Kansai offers some important advantages. The region prides itself on blending the traditional and ancient cultures of Kyoto and Nara with the international flavour of Kobe around the commercial hub of Osaka.
Kansai people value individuality, seek variety and generally accept outside influences.
Exporters will find the Kansai an excellent test market, especially since the costs of doing business there are slightly lower than in Tokyo. Market penetration by foreign firms especially those selling food and consumer products, is less marked in the Kansai than in Tokyo. Until recently, such firms have been content to accept Japan-wide distribution as meaning only Tokyo and its immediate area. The search for a partner whose company is of a similar size, and who is committed to pushing the Canadian product may be easier for a Canadian exporter than it is elsewhere in Japan because of this factor. The major trading companies commonly handle competing products of several exporters and may not be able to show as much commitment.