As seen in The Fog . A subject's buzz score is the percentage of users searching for that subject on a given day, multiplied by a constant to make the number easier to read. Movers are the subjects that have increased their buzz score over the previous day's score by the greatest percentage.
Leaders are the subjects with the greatest buzz score for a given day.
For example, Wednesday's Buzz Index reflects Monday's searches and clicks. For more detailed information, visit our FAQ . All rights reserved.