This presents an ongoing educational need.
Gaps always exist between the new research and how to apply it in a real setting.
These gaps will eventually narrow, but in the meantime, the industry is vulnerable to many influences. Some cider makers have taken matters into their own hands and are positioning to take advantage of the changing marketplace. The virtual exclusion of a raw cider from the wholesale market immediately pushed large producers to adopt processing interventions. Approximately ten percent of Michigan cider makers now utilize thermal pasteurization or ultraviolet technology. This group has a large share of the cider market.