The value of these homework assignments depends almost totally on student motivation and attitude. Content - The primary source of exam content is the assigned readings. However, additional material provided in class is also highly likely to be included. This additional information can come from lectures, videos, cases, speakers, or handouts. The questions are designed at different levels of difficulty.
Easy questions require attending the classes and reading the text.
Moderately difficult questions often test the information that would be expected in a short essay question on a topic. The questions then increase in difficulty as marketing concepts are applied to the business situations described. After every exam, the breakdown of correct and incorrect answers for each question is analyzed for problems by the instructor. Please save the instructions and follow them carefully. Some due dates are printed on the course schedule, but the dates provided on the actual assignments will prevail if there is a change.