The center plays host to about 1 million visitors annually. The World Fashion Center is a one-stop facility for the Dutch apparel industry and a recommended destination for American apparel exporters seeking to enter the Dutch and European market. In addition, European products have a geographical advantage in that delivery times are shorter and transport costs are lower. The current relatively low U.S. dollar exchange rate in relation to the strong Dutch guilder increases the potential for U.S. exports. Increased exports of American products to the Netherlands can be realized with more aggressive marketing efforts by U.S. companies.
Extensive promotion is essential for the introduction of new products to the Dutch market.
Consumers are receptive to intelligent, informative advertising. They are not impulse buyers and clever packaging will not influence purchasing to any significant extent. Each generation has its own norms,values and culture. Their number and their purchasing power attract the attention of marketeers. Baby-boomers have an entirely different purchasing behaviour than their parents.