These alternative medicines collectively known as herbal medicine supposedly offer faster healing without the after effects of traditional medicines. Some large pharmaceutical manufacturers have capitalized on this trend by producing their own herbal medicinal solutions.
Herbal medicines have the added advantage of less government regulation than traditional medicines.
The pharmaceutical industry has witnessed substantial growth in the sales and use of generic drugs. This has been spurred by HMO s, Medicaid, and Medicare to control costs when giving care to patients. Another factor that contributes to the growth of generic drugs is the expiration of blockbuster drugs. In recent years, pharmaceutical companies have witnessed a growing need to develop and market products in developing and emerging economies. Drug companies have been increasingly using direct consumer ads to market their drugs.