Encouraging an overseas client to request a bid from your company will probably require a greater promotional effort than you have had to make at home. The following ideas will help develop your marketing plan. An attractive, well written corporate brochure is a fundamental building block of an international contractor's promotional program. It must present the impression that the firm is a well-managed, capable organization that is worthy of being considered by the most particular client. Check any translation done in Canada with an expert in the host country to ensure that it reflects the proper language usage.
Many companies use customer testimonials in corporate literature as a key promotional tool.
It is very important to foreign representatives how and where their name is featured on corporate literature. Discuss this with your overseas associates prior to printing brochures. It is not worthwhile swamping customers with written material, even if it is in the local language. Often a short promotional video can be much more effective, particularly when used to explain construction techniques. The same characteristics of a good brochure apply to videos.