Whether 2000 brings chaos or just minor hassles, smart marketers will need to adjust their strategies. Some are probably well informed, others are just guessing, some are out to scare you, and some are promoting views that will benefit their own concerns. One thing is certain, Y2k could be especially harsh on marketing.
Effective marketing depends completely on available media and channels of distribution.
Both could be devastated even by minor y2k problems. Let's look at one example. TV and cable stations are currently worrying about the computer-run machines that determine what programs play and which commercials run within those programs. If those machines go down, as some feel they will, it will be some time before your commercials get back on the air. Other media problems may take more time to develop.