This comment, from the president of a community college, emphasizes Extension's need to continually communicate with its clientele. While many of our clientele know something about the organization, their image of and attitudes toward Extension may be based on experiences with just one program or a contact made years ago. Communicating with our clientele can increase their awareness of contemporary Extension programs and position the organization as a source of education about significant issues.
Extension has a history of participating in events, such as fairs or shows, to educate the public.
But, we've seldom used promotional events designed primarily to engage the attention of media and communicate with the public about Extension work on an issue. Since 1989, the event has been conducted in eight counties with the leadership and involvement of more than 240 staff and volunteers. On the day of the challenge, they meet in a local grocery store to shop. With menus, coupons, and an assistant, participants search the aisles for the foods they need. After selecting their groceries, shoppers go through the checkout area to learn how much money they've spent.