Your objective as a sales coach is to increase sales by improving the performance of others. This book will help you accomplish that goal. The sales coaching system provides all the practical tools and processes to help you successfully build your team. The book is called the Sales Coaching Playbook because it's a complete coaching system with the strategies and tactics to help you win in the competitive game of selling. Organizations fail because managers fail.
Managers fail because they fail to coach their people.
Webster defines coaching as to train or instruct. While this is true it's much more than that. Coaching is the skill of attaining results by developing people to their maximum ability. Coach me and I will improve.