Put the most important information that the employer wants first. While your college has been important to you, the employer is more concerned with your work experience and duties unless the job is education related. Resumes are like pages in the paper or on the net. Make it look appealing. Solid blocks don't sell you very well.
Generic resumes are for generic people.
Adjust your resume for the position you are seeking. There is no ONE format for resumes. Make the function fit the need. List accomplishments not just responsibilities. Put references on a separate sheet.