Ever since that day, Kike has been producing fewer jingles and composing and producing more songs. This phrase is quite allegorical. And when he says we, he means more than just the artists, as it is also a great time for Latin producers, composers, and sound engineers. Now is the time for all of us to create . . . Latin music is not a fad, it shouldn't be something that comes and goes.
Latin music is here, and it's here to stay.
The fact that Kike is in Miami is no coincidence. He strongly believes in this city and believes it could easily become the capital of Latin American music. They come to Miami because like him, they see it as an epicenter, strategically located, multicultural, and with a strong economic infrastructure. Just like his old advertising days, when he was composing almost a jingle a day, Kike gets lots of offers to work with artists from all over the world. He's currently involved with upcoming new artists, artists who are looking for new concepts, and with established artists that want to interpret his songs.