Shorter URL - If you have a long address and want to have an easier address to remember, then this is for you. Banner exchanges - Another way to promote your site, and get extra visitors is to join banner exchanges. Just make sure your webhost permits the usage of them. If they say it is ok, you can join some of these and possibly get more visitors. Here are some free places that let you do just that.
Mailing lists make it much easier to mail and keep track of many friends and relatives.