Duplicate credit in both courses will not be awarded. Advertising Covers advertising as an institution in society, a tool of marketing, and a process of mass communication. Explores the elements of developing effective advertising campaigns, including setting objectives, establishing budgets, creating messages, selecting media, and evaluating results. Principles of Management Examines the foundations and nature of managing both profit and nonprofit organizations in a dynamic global environment. Studies the major management functions of planning and decision making, organizing, leading, and controlling.
Emphasis is placed on ethics, diversity and teamwork.
The nature of authority, responsibility, and accountability along with 'line' and 'staff' organizations are also closely reviewed. The Civil Rights Movement, federal manpower development programs, Fair Labor Standards Act, Social Security Act, and their impact upon management and personnel are explored. BUS-237 Planned and supervised career field experience relating to the student's degree program. Personal Development Business psychology dealing with attitudes and concepts, including personal efficiency, human relations, motivation, and personality health for personal leadership are covered. BUS-233 Discuss internship activities and issues, and development of professional attitude.