Cost effectiveness results from the administrative efficiency of a larger scale operation. Corporations often match employee gifts. Funded agencies can attract new dollars from other funding sources seeking matching funds for special projects. Funded agencies can market their membership status as a seal of approval to attract additional funding. UW giving allows the donor to invest funds in a multitude of charitable causes in one action - much like a mutual fund for an investor.
Donors appreciate the ease of giving coupled with choice and flexibility.
Corporations can participate in UW workplace giving programs and not have to invest the resources to develop and market their own. One consistent and loud voice leads to a better case for all causes and helps build community involvement and support. This gives agencies the capability to invest in priority areas. Without it, fund-raising costs would necessarily be duplicated across agencies. Thus, UW, which facilitates the interaction between donors and those in need, should increase the total volume of donations.