The study ideally requires knowledge of the mathematical prerequisites, as well as a good knowledge of introductory marketing and economics. The textbook topics will be considerably augmented by lecture topics. This is not an exclusive list of topics to be covered in this course. We will cover additional topics in the textbooks and outside the textbooks. Mc Graw Hill, 1992.
Homework is an essential part of the course and comes in various forms.
There are problems made up by the instructor as well as out of the textbook which complement those in the study guide. Other group homework assignments may require gathering some questionnaires and their comparisons. Homework must be turned on time to receive a grade. In studying the topic of price theory one distinguishes between passive and active comprehension of the material. In passive comprehension the student understands the material as explained by the professor in class.