Greenhouses are expensive to build and operate.
As a result, potential profits are high, but so is the risk involved. Greenhouse growing is an intensive form of plant production and has the potential for high returns, but crops grown in greenhouses have exacting requirements and the markets have very high quality demand. Most new businesses fail because of a failure to manage the business end of the operation, not the production end. So, if business management experience is an individual weakness, outside assistance should be sought. The technical details necessary for greenhouse growing can be acquired by trial and error, but there is nothing like firsthand experience in greenhouse production to make the venture more successful.