International trade is centered in Colombo, with more than 90 percent of all imports and exports passing through the port of Colombo. The Government's role in trade and distribution is minimal, except in the case of the food sector, which is controlled for national security reasons.
Inland transport is dominated by independent truckers.
If products require stocking or servicing, however, large firms are often better. Sales commissions paid to agent's range from 5 percent to 20 percent, depending on sales volume and the product price. Agency relationships can be terminated for inefficiency, misappropriation, or inability to fulfill contractual obligations. MacDonald's will be entering the local market towards the end of 1998. Direct Marketing Direct marketing usually takes place when a product is sold on a one-time or irregular basis.