Slogans are also covered by Copyright Law and Unfair Competition Law. Copyright Law Copyright Law protects the works of authors, programmers, artists, and composers from being copied or using their original work without permission. Copyright law gives Cal. Western offensive rights against anyone who copies these web pages. Trade Secret Law Trade Secret Law protects the private knowledge that gives an owner a competitive business advantage.
Examples are manufacturing processes, chemical recipes and formulae.
Business information such as client lists, names of suppliers, and price lists are also covered by trade secret law. Courts require the owner to take reasonable steps to protect the private knowledge. No registration of trade secrets are required for protection. Unfair Competition Law Unfair Competition Law protects owners of non-functional mental creations that do not fit into one of the categories above but have been unfairly copied by competitors. No registration of creations are required.