The manager must also evaluate the relevancy, timely and accuracy of data obtained through the Internet. Firm which intensively scans its environmental may be disappointed with the static nature of data on the Internet. Infrequent update and reporting delays may make Internet data unsuitable for some applications. The loose organization of the Internet allows anyone to place erroneous information on the network, for the purpose of misguiding others. Manager should scrutinize the data collection method to ensure a meaning generalization of research findings to current problem.
Information overload is another potential problem.
Managers must resist the temptation of placing excessive emphasis on data acquisition, while losing sight of the actual information needs. Managers must also be reminded that all the data, and information in the world would be worthless unless they improve decision making. Lastly, managers must not allow Internet activities to distract themselves from the normal management duties. Cost effectiveness of Internet Information sourcing The possibility of having direct access to data warehouse through Internet, also creates a shortcoming. While Internet allows faster, and cheaper access to data in bypassing data vendors, the information user loses the value-added services often provided by the data vendors.