A couple of years ago, a large research organization did a study to determine how many people who originally called about a particular product or service actually bought the product or service they were calling about. But, here's the interesting part - almost all of the people did NOT buy from the original company they called. Very simple, the original companies never stayed in contact with the people who called through a consistent follow-up program. I hope you see that this study has major implications on the way you do business. In reality, people love to buy things but they hate to be sold.
Life is a cyclical process.
Thinking about taking advantage of your services may not be their top priority right now. But, what do you think happens when something comes up in their lives, when they really do need your services. In fact, their need for your services has now become their top priority. If they're still not ready, ask them if they would like to be contacted the next time you run a seminar or workshop in their area. You might even try putting it on a different color paper like yellow or orange.