All businesses must field telephone calls from customers or potential customers. How these calls are handled will impact the image your customers have of your business. Cable network shopping channels offer customers buying opportunities in a wide assortment of merchandise. Some shopping networks, such as QVC, travel around the country and interview producers who are interested in marketing their products. They will choose those products they think will sell well and feature them on a program Producers must provide backup inventory in case sales go well.
Infomercials are lengthy television presentations designed to sell a single product or concept.
In the beginning, infomercials did not enjoy a lot of respectability, but this has changed since some well known companies are now selling their wares via this type of programming. As infomercials gain credibility, their potential increases as a cost effective channel of distribution for some products. Internet sales will continue to soar into the next millenium. Products of any kind are literally available at the fingertips of anyone with access to the Internet, and can be purchased in seconds. Selling online can range in cost from nothing for local bulletin boards to sizable monthly fees and hourly surcharges for sophisticated marketing services.