I then ask if people have telephones. Everyone raises their hands. I ask if people have ever had a problem with their phone company. You probably have the same experience. Phone companies have bad reputations for customer service.
Good companies create good brands by creating trust.
Yet hundreds of companies have blown through more than a billion dollars on TV ads during the Super Bowl and other major events trying to build a brand image. That's where brand assets come in to play. These tools help create a meaningful identity that creates an emotional bond with your audience that compels them to take action - and provides the logic that justifies their choices. The Internet has a treasure chest of tools to create brand awareness, brand identity and brand loyalty including your e-mail address, website name, signature file. You also need to transmit your own personality and identity to create trust.