Reason, after all, has supposedly reigned supreme since the Age of Enlightenment back in the 17th century. Yet even the most casual observer of history can bear witness to our species' sad legacy of attempts at pure reason. When we try by means of reason alone to divine the workings of the universe or to conduct relationships with one another, we falter. Linearity, logic, and clarity of thought unquestionably play a significant role in the unfolding of nature's secrets. Call it intuition.
Intuition exists outside the stream of ordinary consciousness.
It may arrive as a mathematical equation, as an invention, or as a decision about the best path to take. One such is an ancient Chinese oracle known as the I Ching. Not only did the I Ching fascinate psychologist Carl Jung, it also aroused the interest of his fellow scientists, the great physicists Werner Heisenberg and Albert Einstein. In 1985, he founded Gardenburger, Inc. to provide a healthy fast-food alternative. Much sweat equity and thousands of decisions later, Gardenburger rose to become the world's fastest growth stock in 1994.