They can come true, though. And they do. And the first step in making them come true is to have them in the first place. We all know of the importance of goals. Goals begin with wishes.
Goals are basically wishes that are written down and remembered.
It is impossible to develop effective goals without desire. Oh, you can stick a lot of platitues together and call them goals. Don't be afraid of wishes. Seek them out and then formalize them as goals. Don't set goals just to look good, or because you think you should have what everyone else has.