It is our understanding that PERL script is a not common language for web programmers to know and would require additional training to implement as well as several hours of work to incorporate the PERL script into the web-site. Alter current web HTML programming to ensure that the page does not use cookies to track visitors who are children. These cookies provide the web site with information on the visitor. The proposed rule would require all web pages to remove a very common technological practice that could take highly trained professionals days to complete. Post the company's privacy policy on its web page.
Information is needed to justify the cost.
Drafting and implementing the procedures for a privacy policy could be expensive for a small business. It would be helpful to know what small businesses, if any, are affected by the provisions. If none, then the rule may not be onerous. Advocacy lists these possible costs to alert the FTC to the burden the proposal may be placing on small businesses. This is not to say that the cost should not be imposed, but the FTC needs to justify the cost in the context of the important societal goal of protecting our children on-line.