It is possible to build an organization that succeeds, at least for awhile, without developing leadership. But the companies that win most often and beat the competition are the ones who invest the time and energy to develop exceptional leaders. These leaders recognize that in today s competitive environment it is critical to be an extraordinary company. Moving your company forward to become an extraordinary company means focusing on people and simplifying processes. It means that at the end of the day it is execution that really matters.
Execution is the moment of truth for customers.
It is what they experience each time they decide to spend their money buying your company s products or services.