It may take a while to get noticed by those that you want to be your future clients, but this form of marketing will help you to be recognized as an expert in your field and, in turn, trusted by your audience and potential clients. One word of caution, be sure to read and reread what you have written. If possible, have someone else read it to see if there are any errors that you may have missed. Press Releases are another terrific way to gain exposure through the media. And again, a word of caution with regards to Press Releases, make sure that it is newsworthy and does not come out sounding like an ad.
Editors are very particular as to what is included in their publications.
If you want to advertise, you will have to buy the space. But, if you truly have something worthwhile to say to the readers, then there is a much better chance of it being published. As small business owners, we wear all the hats when it comes to running a company. Unfortunately, some of those hats take us away from the tasks that actually generate revenue. To accomplish this we need to be able to have an extra pair of hands when the workload gets to be too much.