Scale economies, merger activity, entry barriers, and cartelization are among the concepts used to explain how different market structures evolve. Economic models and other analytical tools are used to investigate industry performance, market concentration, and interfirm rivalry. Among the strategies examined are profit maximization, price discrimination, product differentiation, and advertising.
Game theory is introduced to demonstrate firm interdependence in oligopolistic markets.
Industry case studies and recommended readings from the business press provide institutional context. Information contained herein may not be reproduced in any form without written permission.