Reorganization of chapters provides better presentation of important information. End of Chapter Questions and Exercises, including InfoTrac College Edition exercises, reinforce student understanding. A new Chapter 18 focuses on Mass Media Research and the Internet. ICE is an online database of full-length articles from more than 900 scholarly and popular periodicals. By entering a single key word, users instantly search the entire ICE database for related information, which can then be read online or printed.
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Exclusive to Wadsworth and other ITP Higher Education companies. Science and Research. Elements of Research. Qualitative Research Methods. Introduction to Statistics.