And you probably never thought of sprinkling some on your cereal.
Fiber helps lower cancer and heart disease risks, studies show.
The label must say that the food, as part of a diet low in saturated fat and cholesterol, may reduce the risk of coronary heart disease. Each serving must contain 1.7 grams of the fiber, as studies show that four such servings a day help reduce cholesterol concentrations in the blood, the FDA reports. The fiber is now used in Kellogg's Bran Buds and a variety of products designed to help people increase fiber intake or to lose weight. The Kellogg Co. petitioned the FDA for permission to claim that eating their products containing PSH helps lower heart disease risks. In some cases, the label must also warn that certain products containing PSH are hard to swallow.