Visionaries' Debate Perhaps the most important enabler of Interactive TV is the middleware companies. Yet, there are many different business models afoot in this industry, with just as many philosophies on how best to deliver interactive content to the consumer. This panel, in a debate format, will showcase three executives from leading middleware providers, each attempting to show why their philosophy and products will work best in this burgeoning market. Today, however, many industry heavyweights have given iTV the go ahead. Leading industry analysts, executives and observers take a look into the future in this unique discussion.
Interactive TV is at a crossroads, both with content and technology.
A bit of a chicken and egg scenario has emerged. This panel will address these critical questions. Executives from the advertising and the T-commerce enabling communities will discuss television's greatest strengths and its undeniable weaknesses as it aims to get consumers to purchase goods through a remote control. Industry vanguards will discuss this and other topics, including marketing, business models, and strategy, in this timely panel. Overlooked by many, the world of advertising is about to change forever.