This course is designed to introduce students to management techniques as they relate specifically to the marketing and sales areas. Emphasis on the models of consumer behavior and their applications to practical marketing problems. Bus 304 Discusses the history, purposes, and regulations of the advertising industry. Topics covered include creative principles, media advantages and disadvantages, media planning, regulation of advertising, and coordination with other promotion activities.
Emphasis is given to techniques for solving problems in location, management, and merchandising.
Illustrates the dynamic, progressive and influential nature of sports marketing. Methods of direct marketing to consumers and businesses without using conventional retailers or sales forces. Focuses on database management, media advertising, catalogs, mailing lists, telemarketing, and the use of direct marketing techniques to enhance traditional marketing methods. This distinctive approach requires expansion of ideas from other marketing courses to make them specifically applicable to services marketing. Capstone course in marketing.