In the second half of the course, the focus shifts to the study of the national and global economic environments within which companies operate. We identify the drivers of fluctuations in Gross Domestic Product, inflation, interest rates, exchange rates and other key features of the economies. Teams analyze and share economic developments in particular countries. Since governments play key roles in determining the fate of economies and companies, the final theme is the rationale for and efficacy of government policy tools. An introduction to accounting, and an examination of how it helps in decision-making.
Managers deal with a large amount of information in quantitative form.
Effective managers must understand the conditions under which quantitative techniques may be appropriately applied for decision-making. In this course, students develop skills in using the computer to examine and report data. GSM CD 710, FE 727, AC 710, and QM 716. The course builds practical skills in analyzing marketing problems and opportunities, and in developing marketing programs. GSM CD 710, FE 727, AC 710, and QM 716.