Prepare for potentially difficult questions with responses that focus on positive points. Rehearse your responses. Crystallize your ideas and thoughts into a few short, hard- hitting phrases. End every answer on a positive, upbeat note. Use case histories when possible.
Examples dramatize the message.
However, they should be interesting, brief and develop your point. Try to imagine yourself in a living room setting with family or friends and speak naturally. Keep your comments friendly and professional. Move the conversation from where the reporter or host is taking you to where you want it to go. Make full use of television's potential as a visual medium.