It would increase manufacturing costs dramatically. The point I'm making is that the IEC provides global standards, or standards that can be used globally, whichever way you prefer to say it. They are international and they are consensus-based. These standards may be modified somewhat to answer to regional and national needs, but the modifications do not change the heart and soul of the standards themselves. Standards aren't just for industry, either.
Governments have a vital interest in standards as well.
After all, when a government prepares legislation relating to safety, or when it decides to buy equipment, it must have standards to specify its requirements. The first strategy should demonstrate that we are the natural home for standardization. After all, we have been doing it for a very long time, so we have tremendous experience and a global credibility surrounds our products. Through new products and new processes, we have also demonstrated that we listen to industry and are responsive to market needs. A second strategy should show that we are the best in our field.