Advise customers to plant in average soil and don't allow plants to dry out. Divide in spring or fall. Here's a perennial for the customer who insists she can't grow anything . Large, daisylike flowers cover this plant from late summer to mid-autumn. Reflexive petals surround a large, attractive cone.
Foliage is lance-shaped and dark green.
The purple form is most common, but the white is gaining popularity. Coneflower is traditionally grown as an herbal medicine. As an added bonus, it attracts butterflies.