The proposal also is dependent on independent analysts to help them process some information. Given the volume of data to be included in the electronic reports by market centers, most individual investors likely would not be interested in receiving and digesting the reports themselves. Rather, the commission anticipates that independent analysts, consultants, broker-dealers, the financial press, and other market centers will analyze this information and produce summaries that respond to the needs of investors. This would have the market going in circles because the information that is being processed for investors on the quality of executed trades is given back to the people who make the trades so that they can interpret it for their clients. Proposed Rule 11Ac-6 is another rule that also shows good intentions but also leaves questions to be asked.
Investors have the opportunity of choosing who handles their money.
One of the best marketing tools possible is word of mouth. Usually investors find their broker-dealer through a recommendation of a friend. If brokers are not performing, then they will not have a very big client list. It would probably be in the best interest of the broker to do the best job that they can do. Both proposals have good intentions.