Emphasis will be given to the critical importance of culture, physical environment, and social, legal, labor and international business. 13.303 Principles of Management 3 credits A study of the fundamental principles and techniques employed in the administration and management of organizations. This course is appropriate for both business majors and non-business majors. 13.311 Marketing 3 credits A study of the process of planning and executing the conception, pricing, promotion, and distribution of ideas, goods, and services to create exchanges that satisfy individual and organizational objectives. 13.312A Cross-Cultural Management 3 credits A study of the dimensions of business and social cultures, values, thinking patterns, models of reality and understanding the human dynamics involved in international management.
Emphasis is placed on the skills and techniques to effectively manage people from diverse cultures.
13.313 Human Resource Management 3 credits A study of the application of techniques and procedures for managing human resources. Major areas include recruiting, training, maintaining and developing employees. 13.332 Consumer Behavior 3 credits A study of the concepts and theory underlying consumer and industrial buyer behavior, with emphasis on the consumer decision making process and social environment. 13.333 Production Management 3 credits A study of the organization and management of the production functions of manufacturing and service firms, with emphasis on quantitative management tools. 13.351 International Marketing 3 credits A study of international marketing from business start-up to the formation of international partnerships or affiliations.