Content, for example, is clearly more valuable to a news site than Visual Design, and quite the opposite for an arts site. Review the criteria and take them for a test drive while you review the nominees for The Fifth Annual Webby Awards. Then play Academy judge by keeping them in mind while you select the best by voting for The People's Voice Awards . Design Functionality Interactivity Overall Experience Content Content is the information provided on the site. Good content should be engaging, relevant, and appropriate for the audience-you can tell it's been developed for the Web because it's clear and concise and it works in the medium.
Good content takes a stand.
It has a voice, a point of view. It may be informative, useful, or funny but it always leaves you wanting more. Structure and Navigation Structure and navigation refers to the organization of information on the site and the method in which you move through sections. Sites with good structure and navigation are consistent and effective. They allow you to form a mental model of the information provided, where to find things, and what to expect.