Local programming and access can be one way to get the message out there better than any other form of advertising. You will always get more audience response through television. With little Johnny playing Little League or soccer, you will have parents and grandparents watching this more than any other program you do. There are three forms of access out there. For public access, anyone from the general public can come in, take classes at the cable company, then produce their own programming.
E involves schools.
G is governmental. In the past, each cable company came to a city and said we want to provide local cable service. They promised a lot to provide local programming. In the early days, most of these public agencies got free service or free equipment and different deals were struck. Sometimes the cable company runs part of it.