The web makes searching out a particular item fairly easy. Branded items, such as electronics, computers, and wireless products, also work because you can select them by manufacturer and specific features.
Easy shipping is the other criterion.
You'll also find the Internet a gateway to many items previously only available regionally, such as specialty foods. And the web unlocks many commodities, from plumbing fixtures to tires, once accessible only through middlemen. Every bit as important as the much-touted shopping opportunities is the Internet's bountiful research capacity. The World Wide Web is immensely useful for investigating options and prices on categories from automobiles to electronics, appliances to lawn equipment. Thus armed, you can make better decisions about where to buy, what to buy, and what to pay.