In other words the event company goes into partnership with a supplier to create just the right product. A company that develops a unique structure may consider partnering with other suppliers who have market penetrations or with a large event company. The nature of event planning and implementation mean that there is a good deal of unwritten communication and trust. This goodwill and ability to work in partnership is built up over a long period. Event companies tend to stay with the same supplier over many years.
Event management has to deal with changing conditions in so many areas.
This means that they want solid and dependable suppliers. Fashion Corporate events such as gala dinners and product launches are particularly sensitive to the absolute latest in supplies. TP Events used inflatable men at the launch of the Cirque du Soleil. Soon many of the corporate events were using them. As a sample there are Lehman and Associates, a standing staff of 30 and production covers 700 events per year with attendances ranging from 6,000 to 1.7million.