This book is a guidepost to bust through the barriers that inhibit our ability to think about what is possible. It clearly defines strategic thinking, the steps needed to formulate your thinking, and thinking as a competitor. I will use it personally and with my team to ensure that we meet the competition and provide extraordinary value to our customers. Stuart Wells' book reminded me of the importance of thinking and his straightforward approach to strategic thinking will change my organization's approach to strategy. This is about your freedom.
Freedom can only come through a mind free to think, ask the right questions, and find answers.
If you want to lose the possibility of working toward your potential and in a very real sense your humanity, give up your right to think. If you want to reduce someone else's potential or humanity, severely restrict or take away their right to think. Thinking throws a light of understanding on the past, gives us clarity about the present, and illuminates the possibilities of the future. The past has happened. It is real but we cannot change it.