Here is my step by step process of building a killer page for high search engine placement and ranking. Each step of building the killer page is explain in detail elsewhere among these pages, so this is going to read closer to instructions than advice. For an example, I'm going to use this very page as I build it. Start with five or so keywords that the page is about.
Lets go to the content .
I want to work in the five keywords as much as possible. I use them as a guide to the content, and modify them as the content leads me back to the keywords. Building the content and the web page become a reciprocal thing. The meta keywords help me focus the web page content while the page content helps me refine and redefine the meta keywords. After the content is set, I choose a good title.