He often has hundreds of tickets that he can donate to charities and schools, which makes him feel good about his work. His schedule varies drastically between the winter and the spring. When the baseball season rolls around, he is constantly busy. He then faxes all of the information to the local media, who often run excerpts of his stories verbatim. He has found that he has opportunities that he may not have had at a larger organization.
Interns get a great deal of responsibility, including chances to interact with the media.
He said that the organization takes a PR intern every year, which they typically hire in the fall. Holland is thrilled to be working in baseball, and he feels that his choice of majors and the classes he took prepared him adequately for the kind of work he does for the SJ Giants. But when I graduated, I felt like I had almost too many doors open. In his case, it looks like he chose the right one.