E-commerce is coming up short in almost all cases as well. To date, the entertainment industry has kept its Web presence to a minimum as it tries to figure out how to make a buck. Companies have begun to use the Net as a communications tool.
Information is disseminated to employees around the world via secure networks.
Most of these networks use browser interfaces just like the Web. As companies continue to gobble up their competition, the ability to make policy and resource information available will become indispensable. XML, HTML, SQL, ASP and JSP will be important tools for containing and delivering corporate information to its employees. Other safe havens will include wireless technology development, until someone realizes that the revenue model is also questionable for mobile devices. My hope is that much of the gold-strike mentality we've seen surrounding the Web in the last five years will fade, and it will return, somewhat to the state it was in when the Zima refrigerator was the only ad online.