The occupation continues to appeal to the individualist. Cowboy wages remain low. A 1989 summary of salaries by occupation placed the cowboy 247 out of 250 on the list. Many want the avoid shackles of modernity that fetter urbanites. Cowboys do nicely without office gossip, FAX machine, mortgage, and leaf blower.
Good hands require little but they do demand respect.
As a century ago, they'll ride the extra mile to find one lost calf. While cowboys are fewer these days, the cowboy spirit remains alive and well.