We do so many things to serve the community. Yet in the past we haven't done a very good job of letting people know all the things that we do. So a new promotions director will help with our community calendar, our public service announcements, our promotions, things like that. And we have to look at not only how we serve this side of the border but also Juarez as well. We have a sales staff, new division and a production house in Juarez as well.
Good programming is good programming, regardless of language.
And we've seen dramatic increases in our ratings. When we offer a quality product, people respond to that. Some people still think Spanish language TV is what they saw back in the sixties or early seventies, old movies with bad dubbing. Our local news at five is the number-one rated news in the market in the key adult demos. Our prime time starts at 6 p.m., whereas everybody else starts at 7, and goes until 10 p.m.