Get your head out of the sand. The Internet is everywhere and will change every profession and industry. Even the most staid, conservative groups that I speak to are seeing their unique buying positions eroded by the Internet. Industries that were thought to be Internet-proof are falling by the wayside. Just look at the successes of Web Van, Priceline groceries, Insweb, and Lands End to see the handwriting on the wall.
Internet access is everywhere.
All price points will be available for this category of products - including free. Every school and library will offer free access to anyone who really wants to get online. Everyone is on the net. Women, teens, seniors and just about every demographic group you can think of is on the net. The web is becoming the niche of niches, where every group can find their demographic colleagues online.