Developments in genetics may require a different outreach plan or efforts to reach a different audience. By taking the time to solicit feedback and critical analysis of your efforts, you can get a sense of strengths and weaknesses and work to improve the message, the delivery or its reach. Assessing the effects of working with the media, however, is a much more difficult task. There are many formal methods for evaluating materials and messages. Formative evaluations may involve pretesting your message or publications with your audience to assess strengths and weaknesses prior to implementation.
Impact evaluation focuses more on long-range results and changes in attitudes or behavior.
An ongoing program assessment can be helpful to apply what you have learned. Key Telephone Numbers Government Agencies Thomas.gov . . . . Contact Webmaster . Inc. All rights reserved.