It needs to be well organized and the language, rhetoric and style should be chosen with a view to the audience and what will best serve to support the thesis. The order of presentation is important. Persuasive arguments depend on appeals to emotion, sometimes even to appeals to the unconscious or prejudice. A well written argumentative article may use figurative language, rhythmic speech, analogy and a tone which can evoke a certain kind of response. Advertising and political speeches are examples of well crafted persuasive arguments.
Logical arguments appeal mainly to the intellect, the mind.
Logical arguments employ a reasoned movement from the thesis to evidence to conclusion. It employs a system of argumentation that is almost mathematical in terms of how it uses proof and counter proof. Logical argument is more often used in scientific, legal or philosophical papers. It is also employed in technical writings. Many articles are a blend of logical and persuasive methods.