Identify the emotional sector the service the service operates in. Evaluate each element of the servicescape discussed in this chapter based on the information on the Internet. Pricing Look up one of the following firms on the Internet. Discuss the perceived value of the service based on the price and information given. See if you can locate examples of differential pricing, price bundling, yield management, or multiple-use discounts.
Distribution Look up the following firms on the Internet.
Identify the distribution growth strategy being used by the firm. Look up one of the following services on the Internet. Identify situations are times you think the demand for the service may exceed supply. Customer Retention Look up the following companies on the Internet. Compare their guarantees.