The main reason for this was to encourage the use of the Internet. Why your group should consider Eire. To establish contact with the enormous number of people accessing daily information from the Internet. This traffic of people are the most sought after customers in the world due to their population demographics. To establish contact with other similar voluntary groups world wide.
Internet advertising is a fraction of the cost of more traditional forms of media.
Organisations who have a well established Internet presence now will certainly be at a greater advantage in the near future. Your group will be able to reach population sectors which otherwise would be difficult to access. Internet presence is essential for establishing your group's identity amongst international organisations with similar interests. Your group can promote messages that will not be scrutinized by a third party. Your group will be mentioned in more than 50 Internet Directories which are accessed by millions of people every hour of the day.