Many successful and sound name companies, such as J. Crew and Sony, still utilize the old-fashion way customer provide credit card number and billed accordingly. Therefore, providing consumer trusted approach is not only to protect customers privacy, but also in turn laid the foundation of online business opportunity. In reality, however, it should be noticed that in the open cyberspace there is no absolute security guaranteed no matter what measures adopted. Thus, policies dealing with such kind of situation must be incorporated into whole business strategy. Great opportunities are believed existed in the e-commerce.
Greater risks are there simultaneously.
Stories of failures and success are numerous. Fortune analyzed a multi-million company s problem. Putting pricing information on the web, as well as direct ordering online would threaten their world-wide differential pricing structure and local distributors. The executives worry that moving too fast to Web commerce would put them out of sync with the market, while exposing potentially damaging pricing and product-availability information to competitors. So, they currently hold back.