A company will try to create a mark which is as distinctive and descriptive as possible. Proposed marks are researched in trademark directories to ascertain whether the trademark is already in existence. An exhaustive search is done of not only identical marks, but also marks which might resemble the proposed marks. In the clearance stage, researchers will look for trademarks that are similar in sound, appearance, or meaning. A search is done to determine the current status of the trademarks identified in the Clearance process.
Legal counsel renders an opinion about the availability of potential marks.
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