In addition to 150 contact hours spent in the classroom, students will meet weekly to discuss, analyze, and evaluate their field experiences. Two lectures and four hours of laboratory per week. An introduction to the use of computers as a tool for designing apparel. Students will learn how to use the mouse for drawing purposes and how to perform simple computer techniques. A study of promotional techniques used in successful retail operations.
Emphasis is placed on merchandise display, fashion show production, and floor space layout.
A study of the psychological and sociological aspects of clothing. A study of the operations involved in the production and merchandising of apparel including fashion dynamics and product life cycle. A study of retail operations including store management, buying procedures, retail organization, and merchandising mathematics. Includes laboratory application of retail functions. Also available as ART 315.