CS651 Media Strategies for the Health Professional Students investigate the strategic use of the media by the health communicator in message development, campaign design and effective presentation. Ethical concerns of the health care professional and use of the media are also explored through case study and practical application. The effective use of public relations and marketing techniques in influencing target audiences and specific health policy issues on the local, state, and national levels are explored. Students are involved with the production of their own television show that is aired to over 200,000 homes in Boston. Elective Courses Students in the MS in Health Communication Program have a minimum of 8 credits of elective courses available to them.
Electives require the consent of the program and course director.
Tufts students may take no more than 8 elective credits at Emerson College and vice versa. Several major new electives under development are targeted directly to health communication students. Two credit internships are roughly the equivalent of 100 hours of work, while 4 credit internships are roughly 200 hours of work. Internships can span two semesters with the permission of the program director. Internships may be paid or unpaid.