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Internet security comes down, essentially, to two very different issues.
They should all tie together, but they don't, at least on the surface. The risk to individual shoppers is no greater online than it is anywhere else, and it comes in well-known packages. Leaving privacy concerns completely out of the question of security in the interests of brevity, this means that shoppers are more concerned about credit card fraud online than they are in-store. Brick and mortar shops have employees who make off with credit card numbers, rob the homes of shoppers on mailing lists, misplace critical data, and ignore ringing phones. More, catalogue and special orders made in brick and mortar shops are sometimes mispicked at the warehouse, and even purloined by mailbox thieves.