We're off season until the holidays. We're booked pretty much every weekend. No matter how packed the bookings, there's always been a day job for Cole. Writing jingles is always treading the fine line between rampant commercialism and creating a nice little musical. I want something that doesn't sound forced or drecky, something that's really cool, that you can't help tapping your feet to.
Humorous commercials lose their humor.
You need to build staying power into the commercial, memorable hokey, something that works for the client. To get attention and have staying power, it has to be melodic. The brass ring in ditty composition is one that recycles year after year, and Cole is proud of his successes in that exacting arena, such as authoring a ditty for Buggy Works widely familiar to Valley radio audiences. I write the words and the music, then I bring singers and musicians and equipment in. It takes two or three weeks to hammer it out, one week to find the elusive source of inspiration.