Information based organisations such as libraries can actually use the process of designing a client-focussed Web as a restructuring tool if staff resources are properly allocated or reallocated along the way. The Web design process forces an organisation to take a hard look at values, priorities and processes. Web design needs to center around client processes not staff procedures. Typically, Web designers and authors will add those activities on top of their existing responsibilities. Then the Web begins its evolution as a useful, valuable organisational presence.
Expectations grow, workloads increase, and management issues inevitably surface.
In pyramid shaped institutions Web development often stays isolated with a few staff members. Most likely this isolation will bring about its demise and thereby the failure of these information organisations to adapt to the demands of their changing service environment. In creating a client focussed Web design, new collaborations among staff and between staff and clientele emerge if the structure is supportive. Organisations will probably find that the intersecting circles of staff which form in designing a Web site will not fit into their pyramid shaped structures. Web shaped structures of management have been discussed by authors like Sally Helgesen in The Web of Inclusion.