Quote Of The Day Doing business without advertising is like winking at a girl in the dark. You know what you are doing, but nobody else does. A high ranking with the Search Engines is a prime requisite for anyone in business online. FREE Printer Utilities. When optimizing your web pages, it's very important to understand how search engines work.
Every search engine is different.
A search engine's unique algorithm determines which sites will rank higher than others for specific search queries. Search engines weigh a multitude of factors to determine where a website will rank in their search results. They combine these factors, placing a different amount of importance on each one. Most search engines rely on similar factors in their formulas, but they weigh the factors differently. Hence, the exact same search query entered into each search engine will produce very different results.