So instead of a Polaroid process, they are using a digital camera and a digital printer and providing higher quality pictures with more creative formats. He emphasized that the vast majority of weddings are still shot on film because they are surprisingly difficult to shoot with the variety of conditions. Gary Young, a digital imaging system consultant with Kodak Professional, demonstrates the ease of downloading an image from Kodak's digital camera into the computer and working with a graphics program. Film isn't static technology. Technology is getting better all the time.
Film still has a long life ahead of it.
You just can't beat film for image quality and cost effectiveness for many applications. There are a number of newspapers around the world that are digital and the trend is increasing. For example, in sports photography, you'll see photographers carrying around a digital back for what's going to make the front page of a publication, but a film back for what they want to archive for stock. We have another division that deals with small businesses who want to take pictures, but their needs are not as critical and their budgets are not as large. In a conversation at Spring Internet World '99 in LA, Gary Tashijan, vice president of marketing at Seattle FilmWorks, Inc., explained how the process works.