You can demonstrate a point, give a presentation, or tell a story. The animation can be interactive, and can be manipulated by site guests. Your site will benefit from attention, awards, and the added warmth that a character can provide. But, just as drawings don't draw themselves, animation doesn't simply occur. It has to be created.
Every Web developer knows that animation brings Web pages to life.
And every developer has been annoyed by poor quality animation on the Web. I'm happy to report that those days may be over. There is no excuse for anything less than stunning animated pages. The tools have evolved, the technology has improved, and the Web is speeding up. The time for Web animation has come.