Its core principles are integrity and honesty, and it operates in the marketplace. It is present in many large organizations in the form of an ethics officer, who is usually paid and busy. Also, his is usually not the last word on ethical matters. Aligning the two Doctors should take a close look at business ethics to see how well it fits in with what we do. Medical ethics is not about the marketplace.
Doctors balance obligations to patients when practicing medicine.
They also think about their relationships with colleagues and, increasingly, with payers and suppliers. But business ethics is not just about the bottom line. Businesses must also balance obligations to shareholders and customers. Some of these duties have been neglected too easily by some highly visible health care companies, which have already paid with their reputations or cash or both. More are likely to fall.