Navigation through the long list of options is tedious. After all the options have been chosen a quote price is then given. The Ford website has a lot to offer the consumer. Navigation proved to be fairly easy. With the exception of the opening page, the Ford site is aesthetically pleasing.
Links are easily visible and the use of colors is very good.
Information is accessible and quite in depth, without offering pages upon pages of useless knowledge. After carefully evaluating all three sites many similarities can be found. Although some are subtler than others, all three car makers have one thing in mind and that is selling their automobiles to whoever will buy them. Each of the three accentuates the positive points of their vehicles to an extreme. Standard everyday features are made out to be amazing innovations and the latest in technology.