We cannot create feelings. We must learn how the tide is running in people's minds, and float our messages on its surface. Read their letters. Sometimes this will tell you more about them than any staged focus group or research project. Keep in touch 'Man is a gregarious animal,' said Dr Johnson.
Human beings like to communicate, particularly the English.
A Dutch bulb grower wrote to all his customers throughout Europe, politely saying he hoped their gardens were doing well. From most countries he got the odd reply. From England, he got letters by the thousand. If you're starting up on your kitchen table, you will naturally read the mail. Don't stop doing that as your business prospers.