The promotion of QDC's could be achieved by awareness of the program through the media. If people realize that it doesn't cost anything and it may save their lives then they may be more receptive to the idea. In commercials or posters, the portrayal could be of a family sitting at home discussing their day and when appropriate evaluating everyone's driving. The commercials would run during the time of day when the greatest amount of drivers are watching. Considering the fact that you need to be at least 15 to drive, the evening would be appropriate because of the accessibility.
Many adults work during the day and watch television at night.
One activity that is similar to QDC's currently is with the group Mothers Against Drunk Driving. Decrease the amount of accidents on the road. MADD gets together and discusses the situations which have personally affected their lives and suggestions on how to improve the situation. They also give support and advice to others. The red ribbon has become a symbol for driving safely.