A truly secret cult which we all seem to take for granted. The encyclopedia doesn't tell me the inventor of the alarm clock. Our leader, being unknown, must be of alien ancestry. The Lo-Cal heroes had their own brand of luck, which fulfilled their known desires. I wish luck of fulfillment upon each and every one of you.
Luck is fear.
A reaction to the insecurities daily life brings. If we put our faith into something that does not exist, we can never be disappointed. If things don't work out we can blame the eternal empty anti-hero. God can be very unlucky. People huddle around the campfire of good fortune, collectively roasting their weenies.