Use speed in the timing you use to deal with customer requests, orders, questions and complaints. People revere their time these days more than ever. Revere it with them and never waste one minute of theirs. Never be in a rush to create your marketing materials. You may select any two, but not all three.
Guerrillas opt for quality and economy very time.
Timing also refers to tying in with the news of the moment, with what's on your prospect's minds, and with what your competitors are doing. Guerrilla timing can make the difference between a campaign fizzling or flourishing. This week's Weekly Guerrilla can be found by clicking here . Server by Mindspring . Simply insert your own values between the double-quotes.