Insight plus action equals success. Mastering guerrilla marketing is not merelyi learning without doing. For the mastery of guerrilla marketing has action at its very core. Without action, there can be no mastery. Without action, there is only the illusion of mastery but never the results, never the fruits of having mastered what others only flail at.
Guerrillas understand that there are two realities in life.
The major one is illusion. The minor one is reality. The closer the two are in your own life, the wiser you are, the better primed for success. A key to mastery is to recognize each reality for what it is. Buying into illusion and mistaking it for reality is delusion.