BS3415 Egoism and Altruism BS3415 Egoism and Altruism Analysts of ethical conduct explain egotism as personal values and displays of behaviour where the dominant goals are benefit, pleasure or greatest good for the egotist alone. This underpins moral conduct. In contrast altruists are not strictly self-interested. Their goals account for and are sensitive to the interests of others, in a balanced relationship with pure-self interest.
Exercise Consider a range of altruistic acts that business people perform.
Look through this month's newspapers and journals for examples of altruism business. Make a scrapbook of the articles. We aim to accrue routine benefits in the choices we make and our actions. Helping a work colleague to resolve a problem may secure recognition or a future favour. Self-referential Egoism Consider the proposition that Whatever serves my interests is morally right.