Look no further for your core audience. Asians represent half of the world's population. It is estimated that by 2001, the Asian-Pacific rim will surpass Western Europe as being No. 2 in Internet use. NetNoir receives 8 million page views monthly. Both Click2Asia and NetNoir are mining Hollywood for both content and advertising as they continue to define their sites' possibilities.
Finances are pivotal to the evolution.
Partnerships, sponsorships, outright space buys and bartering scenarios are all being bantered about. It's in everyone's best interests to make this work. Online, we can trace the responses to trivia questions, sweepstakes entries, chat sessions. We can effectively analyze a partnership. Enter Marc Schiller, co-founder and CEO of Electric Artists, a consulting company that has found success in matching recording artists to Internet possibilities.