I'd rather sink . . They really set the tone for American painting in the postwar period. Once, in Paris, Lichtenstein set out to visit Pablo Picasso. He never saw himself the way so many others did, as a giant of modern painting. Now, more and more direct mail companies are becoming purveyors of lifestyle, once the province of fashion magazines.
Editorial content is critical to the pitch.
Some industry experts note that selling an image is fine for retailers who are trying to build store traffic. But they warn that the subtlety may be lost on direct-mail customers. Inc. All rights reserved.