Borderless world, but the global environment is an uneven playing ground which often offers new rules to the game. Stakeholders that can positively or negatively influence an organizations effectiveness. Competitors Labor Market Suppliers People and organizations who provide the raw materials the organization uses to produce its output. Products that go together. Substitutes Substitutes are goods which can be used in place of each other and competition is view in a different manner.
Managers dealing with the environment do so in conditions of uncertainty.
Environmental uncertainty is defined as the degree of change and complexity in the organizations environment. Corner grocery store, soft drink bottlers Two Strategies for Coping with High Uncertainty 1. Adapt the organization to the changes in the environment 2. Influence the environment to make it more compatible with organizational needs. A Borderless World Businesses operate almost in a borderless world.