Advanced projects in major advertising fields e.g., consumer, public service and industrial advertising. Emphasis on research, planning and writing. Group discussions and individual conferences. ADV 4200 Advertising Graphics and Production. Designed to acquaint students with print production techniques.
Emphasis is placed on techniques related to the advertising business.
Lectures review specific uses of design, typography and print production with lab sessions dedicated to practicing layout and production techniques. ADV 4300 Media Planning. Designed to acquaint students with the problems, techniques and strategy of buying advertising space and time effectively and economically in newspapers, magazines, radio, television and outdoor media. Advertising in the world s markets. A review of the various advertising methods and techniques in copy and layout used outside the U.S. Emphasis on the relationship of foreign advertising to the American style.