That Bite by Rachel McAlpine Rachel McAlpine is a professional writer specializing in Web copywriting.
Headings have a powerful impact - for better or for worse.
It's a fact that you can double or treble your sales simply by improving a heading on an advertisement or Web page. On the dazzling pages of the Web, headings are essential. Text is really hard to read on-screen, so people generally don't bother. Instead their eyes skim the page looking for clues about the content. As soon they have enough clues, they can decide whether to bookmark, download or print the page - or leave it forever.