Corporate America is talking less about selling products and more about keeping customers. As communications tools and technologies become more interactive, companies can build individualized relationships with customers. Business goals can be set relating to share of customer, customer-contact outcomes and customer satisfaction measures.
Good marketing becomes good conversations with potential, current, and even past customers.
After all, we all know that keeping customers is far less expensive and more productive than trying to acquire new ones. In order to better deploy Customer Relationship Management, many of our clients are re-examining how they touch the marketplace and interface with prospects and customers. A strategically positioned call center operation can raise your bottom line. Don't put good technology on top of bad processes. Putting this position in the budget for implementation is the best bet.