Customers do not want only what is best in India, they want the best in the world. Unlike what happened in a protected economy, the Customer N o matter how talented an individual is, nothing will be accomplished without teams today travels, reads and possibly surfs the net to know all that is available outside the country. Emphasis on Quality is a fundamental requisite for Leadership. Seventh, Leaders need to recognise that ideas have a limited shelf life. The only way to sustain the advantage is by continuous Innovation.
Innovation is applied creativity.
It is more important than creativity for its own sake. Also, Innovation must lead to a significant jump in what is offered to the Customer and not just an incremental improvement that happens in the course of business. Leaders must create a culture of Innovation where ideas thrive . An essential part of this culture building is creating leaders who understand Innovation because Innovation is led by senior and top management. It must be embedded into the very fabric of our people processes, including the kind of people we select and reward.