Catering to our clients should not be anything new to a professional business person. After all, we all know that exceptional customer service is the key to keeping clients happy which, in turn, keeps them coming back for more and influences them to refer you and your business to others. And each time I have ever had to deal with someone who doesn t provide exceptional customer service, I am just mystified as to how they possibly manage to stay in business. Now, catering to your customers does not mean that you should have to sacrifice your integrity or your reputation but it does mean that you have to make them feel like they are the most important customer you have. Whether they spend thousands of dollars on your product or service or they only buy in small amounts at irregular times, they are all important to your success.
Every client is a door waiting to be opened and for more business to come walking through.
Catering should result in your clients always being happy and thinking positively about you. There are some obvious, yet often forgotten, simple tasks that you can do that shows your clients that you care about them and want them to feel your are there for them when they really need you. So, let s revisit some of them now. First, make sure you always give your very best AND that you provide it to your client when they need it. These two go hand in hand.