If this was the only kind of service customers could get anywhere, you would see heavy government regulation to ensure an acceptable standard of service. Air travelers with disabilities want the services they are purchasing to meet the same standards of quality, convenience, timely and courteous delivery as for everyone else. It's that simple. To argue that equal treatment means that all customers get the same services delivered in the same way does not make sense - not even economic sense. Service that does not meet the needs of the customer is not good service.
Equal access is achievable using the principles of good business management and customer service.
Consult with disability advocacy groups in your communities. Ask them what accommodations they need to travel by air comfortably. Don't rely solely on the advice of design experts. Establish direct communication with your current customers with disabilities by asking for their feedback. Implement their suggestions in your service programs and facility improvement projects.