The online interviews and surveys that we create are intended to download and run quickly through a normal modem connection. Also, the user must be using a recent edition of Netscape. These requirements are to ensure that stimuli are displayed and measurements are made consistently for all respondents. A single ad page can, in some cases, be scanned, programmed, and posted on the Web in a single day. Each project is necessarily a customized job.
Every advertisement is different, having different images and bullet points to be studied.
There is a fixed amount of time that must be invested into each advertising page in the study. There is also a variable amount of time that is associated with the number of elements that are of focus in each advertising page, and a variable amount of time associated with the number of questions that are being used in any accompanying surveys. Since there is no need to travel or to schedule interview facilities, recruiting and interviewing can begin immediately. Qualitative pre-testing of an advertisement or web site can be started and completed within days rather than weeks.