The market economy is a kind of productive system in which the production for oneself is intrinsically interwoven with the production for others. So the question arises as to what is the difference between the cooperation of enterprises in society and the selfish pursuit of corporate interest. In mainland China there are some phenomena of formalism in the so-called Corporate Identity System. Enterprises exist which use the creation of Corporate Identity not for real management purposes, but only for deceptive propaganda. This problem can also be found in advertising.
False advertising is now a serious problem in China.
The questions concern the roles and responsibilities of the president, the chief executive officer, and other top managers. In the Planned Economy before 1992 the enterprises just followed the national plans and had no right to autonomous decision making. This has now changed with the introduction of the Market Economic System. Related to the roles and responsibilities of top management is the question of the rights of workers and employees. By now the system of labor contract is in place, that means that workers and employees enter into a contract with the employer and can leave the enterprise again.