This demographic reality poses an immense challenge for both worker and manager. The goal of this module is to better understand different cultural values and styles, one s own biases and assumptions and to recognize and value diversity. The class includes field experience in relating to people from another culture. Managers should understand the role of marketing in an organization. Emphasis will be given to the factors that affect consumer behavior, development and evaluation of an organization s marketing strategies and fundamental marketing variables.
Groups are the building blocks of organizations.
Nearly everyone participates in both formal and informal groups at work. It is essential that managers understand groups because group processes directly affect creativity, solving problems, making decisions and productivity. The module provides insight into group formation and processes, their power and influence in organizations and varying styles of leadership. This capstone module considers the responsibilities of both manager and organization. Individuals are challenged to make ethical analysis a routine part of their decision-making framework.