Demonstrates solid understanding of a variety of media vehicles, computer systems and media research sources. Work closely with upper management to identify and suggest solutions to technological advances. Prepare media plan options, analyses, and recommendations based on strategic direction provided. Studies demographic data and audience of a wide range of media vehicles to determine which would be most effective to reach the target audience Confers with media representatives to evaluate the best placement and ensures optimum use of budgeted funds. Issues purchase orders as necessary Participates in weekly departmental staff meetings.
Excellent communication skills both written and oral.
Strong problem solving skills and detail oriented. Minimum of a bachelors degree or equivalent business experience preferred.