Fueling the hunt are proliferating databases about everyone and everything, with up to 400 elements for each entry. It's not called the information age for nothing. Leading the action are a few key players, and Acxiom Corporation is at the forefront. Acxiom is one of the world's largest suppliers of data and market intelligence to major U.S. and international firms. Headquartered in Little Rock, Arkansas, with operations throughout the United States, Acxiom also operates in the United Kingdom, France, Spain and Australia.
Large databases are the heart of the business and data is the lifeblood and main product.
In addition to its own proprietary data, Acxiom maintains more than 30,000 mailing lists for clients with some 5 billion records. Its vast reserves include more than 800 terabytes of consumer data, used to compile, enhance and tailor prospect lists to customer specifications. This data must be available and protected at all costs. With a staff of 1,200, Donar's Financial Services division constitutes about one-third of the enterprise. It is the fastest growing business segment in this fast growing company.