There is the excitement of motor racing and the tranquility of narrowboat cruises. Historic houses and castles contrast with the bustling markets and modern shopping centres. Animal lovers are spoilt for choice, with venues offering everything from Shire Horses to tropical creepy-crawlies.
Industrial heritage is well represented and there are no less than four steam railways.
Museums abound and some of the smaller ones cover unusual subjects such as teapots and the knitting industry. For those who prefer the outdoors, there are delightful country parks varying from rocky hilltops to secluded woods.