Corporate climbers who later turn to entrepreneurship may be less aware of the importance of this critical competitive competence and, therefore, less sensitive and responsive to shifts in the marketplace. By contrast, during their organizational tenure, the intentional entrepreneurs tended to value marketing and technical training more highly than people skills. Once in business for themselves, they were suddenly confronted with the people-related problems of sales and management. The point that you will not do any business until people know you are there seems obvious, but it is often overlooked when people go into business for themselves. If you don't want to sell yourself, then go work for somebody.
Management skills are equally critical.
You can take advantage of the invaluable experience offered in an organizational setting. Aspiring entrepreneurs would be wise not to burrow in too narrowly too early. They should balance organizational education in product, market and finance with the people skills of sales and management. Even if not interested in going into business for themselves, they would be wise to remember no one knows what the future holds. Site designed by Jackye Cocoros .