Choosing a location oftentimes is a compromise between tax relief and potential for profit generation. Shopping malls are oftentimes the best location for a business, particularly retail and service-oriented businesses. The trade-off, however, is the high rental price of locating in a mall. Entrepreneurs may be forced to go where they can afford the rent or where they can operate more efficiently. The quality of the neighborhood also greatly affects the decision of where to put your business.
Many businesses avoid certain areas of a city because they fear for their safety and property.
Make sure that you check the crime rate of the area. If an area is notorious, customers might be leery to drive to these types of locations. Choose a site where you and your customers will feel both comfortable and secure. Many entrepreneurs locate where there is available space at the time they wish to open. Expediency does have its virtues, but consider the long-term effects of your immediate decision.