In the long run, firms can benefit from being ethical. Eventually, the behavior of unethical firms will come to light, and their reputation will be sullied. The easiest way is to legislate every detail of business practices. As we discussed earlier, however, this is difficult and very costly. Another way is for industry and professional groups to communicate ethical standards and practices so that firms are aware of what those in the industry consider to be unethical behavior.
Ethics matter for all the reasons listed above.
The reward for unethical behavior at this stage is probably very small, but the cost could be very great. New businesses have to build a reputation with their customers, workers, suppliers, and even with their competitors. You may win a small battle, but you have just lost respect and admiration with the people that will help you continue in your work and make your future profits. There are thousands of publications each year on business ethics. There are thousands of college classes taught each year on business ethics.