Many of you will be able to enhance an already existing program simply by playing this video for your kids. Either they were doing something unsafe or the motor vehicle that hit them wasn't paying close enough attention. The answer is credibility and realism. Kids know when they're being talked at instead of being talked with.
Kids ride with, and learn from, other kids.
Andy looks like them. He sounds like them. He's one of them. He's credible in their eyes, and he does what you and I can't. He gets them to pay attention and to be safe.