MacSwan said phase two's objective is to grow the current six-figure database. Dear Josh, Welcome to the latest issue of Symantec's Smallbiz Newsletter, a free e-mail service that keeps you posted on new information and products to make your business more productive and keep your computers humming. Capturing the right information, and knowing what to do with it, could make the difference between earning a new lifelong customer or losing a prospect altogether. New visitors to the site can subscribe to the free emailed newsletter. People who request a trialware CD or download sample software also receive the newsletter.
Email is intimate.
It's like having your own little personal sales person right in front of you. Brophy said the recent incident with the Melissa virus is a good example of gently pushing a product while giving your customers valuable, timely information via email. Symantec tailored a message to current Norton Anti-Virus owners, giving them a hyperlink to the site where they could get updates on this macro virus. You do the list pull and you push the button. The impact is immediate.