Set up a special address for e-mail inquiries. Responses from Internet ads can be overwhelming, especially if they are getting mixed in with your other work-related messages. If you accept electronic resumes, specify the format. The electronic resumes you receive will come to you as file attachments to your e-mail, and that's where viruses frequently travel. Indicate a closing date.
Jobs can remain online for weeks, even months.
Track the cost-effectiveness of your online recruiting. Require applicants to include a special code in their cover letters, or add a line to your mailing address to help you track the quantity and quality of the responses your ad elicits. There are tens of thousands of sites that feature recruitment advertising. It may take a while before you find the one or ones that work best for you. The Riley Guide, a perennial entry in the HR Cyberspace Top 10, has relocated to the Drake Beam Morin web site.