English is commonly understood in the business environment. Per capita income is the highest in Europe. Spending power for foreign goods and services is thus extremely high. Together they account for over half of Swiss export revenues. Switzerland is known for liberal trade and investment policies.
Fiscal policy is moderate and cautious.
The Swiss franc is one of the world's soundest currencies. The country is famous for its high standard of banking, ensuring rapid, reliable processing of business transactions. The U.S. share of the Swiss agricultural import market is currently quite small, but adoption of Uruguay Round measures should improve the situation. About Walter R. Simmen Born in 1946, Walter Simmen grew up in the cantons of Thoune, Langental and Bern, Switzerland. After serving in the Army, Mr. Simmen held various positions in the fields of import and export, project management, and real estate management.