By controlling the output of their knowledge capital and talent, the middle class is in control of the creation of much of the wealth of the New Economy. This leads to a change in the social attitude towards risk and beginning to understand that risk is about opportunity. The more we tolerate risk the more we can engage in growth. Since all assets are at risk, households must learn to group and manage risk. As a result, every person and organization will be in the business of managing, trading and bearing risks.
Individuals create intellectual property.
Until recently individuals who created intellectual assets had limited options. If someone wanted to reach a larger market, he or she had to align with a major corporation that had the resources to market and manage their intellectual property. That changed forever with the advent of the Internet. The Internet is a disruptive technology that allows people to do things that were formerly the domain of specialists. Individuals can now easily create organizations and reach out to all parts of the world instantaneously.