I won't stand here today and tell you in advance what exactly these principles should be. It's not my job to tell you what to do. You know what needs to be done for your customers. You know what to do to survive in this market. Nor will I stand up here and say I will bless whatever industry comes up with.
Industry has to take a leap of faith.
You have to get your colleagues to come on board. Later today, I understand BBBOnLine will announce its plans to develop a code of online business practices. Thank you for stepping up to the plate. I look forward to seeing this and other efforts as they evolve. It would be a win with consumer protection authorities.