By advertising their incompetence, supplicators attempt to activate a powerful social rule known as the norm of social responsibility that says we should help those who are in need. Indirect Impression Management Indirect impression management utilizes the association principle which states that individuals will attempt to maximize their links to desirable things and minimize associations with disfavored images. People associate themselves with desirable things through behaviors or statements known as claims. By being attached to something positive, the person hopes that others will view him positively as well. Acclaiming Acclaiming tactics are designed to explain a desirable event in a way that maximizes the desirable implications for the actor.
Entitlements are attempts to maximize responsibility for positive events.
They are especially likely to occur when responsibility for the positive outcome is either ambiguous or unclear. Enhancements try to maximize how desirable a positive occurrence is. Remedial Tactics Politicians call the protective form of impression management, damage control or rezoning. Impression management theorists often refer to these image-repair efforts as remedial tactics. Accounts Accounts are statements made to explain untoward behavior and bridge the gap between actions and expectation.