Certainly knowledge is valuable. I encourage each of you to keep learning. When you learn what needs to be done, do it. Even if you move forward slowly, it's better than standing still. Good marketing does not begin with a plan, research or a big budget.
Good marketing begins with a target customer in mind.
Here is the sequence. First, zero in on a target customer group. Second, find out exactly what they want or need. Third, give it to them. Fourth, follow up with great service.