The foundation of the Internet and Web is built on standards, open systems, and sharing information. It is primarily the result of an interactive browser, which is not dependent upon the computing platform, nor dependent upon the application that created the document. In the spirit of collaboration, develop your site for the widest possible audience, share information freely, and form strategic alliances. This is the era of partnering. It adds to your strengths, provides visibility, improves credibility, and makes the right statement to the Web population.
Failures lead to success.
Innovate, experiment, and test, but be prepared to change on a dime. Review customer activity logs, customer feedback. If something doesn t work correct the course until it works. We are all learning as we go. There is no book or roadmap documenting 30 years of Web experiences.