PBR Sponsors Bud Light joined Professional Bull Riders as the title sponsor of the Bud Light Cup Tour presented by Las Vegas in 1994. Since inception, the Bud Light Cup Tour has experienced unprecedented growth expanding from eight events in 1994 to include 24 nationally televised events stretching across the continent in 1998.
Individual rider ranking on the Bud Light Cup Tour is calculated by a season-long point system.
The Bud Light Cup point system is the determining factor for the PBR world champion, which is announced at the end of the season. Bud Light Cup points are earned at each event on the Bud Light Cup Tour and are calculated by the score of the bull ride plus bonus points for where the rider places in the round and the average. Because of the PBR's capacity to continue to raise the sport of bull riding to a new level, Bud Light recently reinstated its commitment to the PBR through renewal of another multiyear contract. For more than 30 years, Caesars Palace has been Las Vegas' premier destination resort. With 21 restaurants, the Forum Shops at Caesars shopping mall, theaters, shops and, of course, the high energy of its world famous casino, Caesars Palace is the must-see attraction in Las Vegas.