Web developers know the difference between Java and JavaScript, and they like downloading plug-ins. Too many sites operate with search engines that just don't do the job. That's a great way to give your customer a headache. That's why it's crucial to offer tips on performing more-precise searches, says Hurst. Organize with the customer in mind.
Many companies use their internal org chart as a template for designing their Web site.
Each product line gets its own area. The customer experience often gets spoiled by overzealous designers and overambitious developers. The Web is still a highly constrained medium. So it's important to distill the online experience into the most essential visual and textual elements. Excessive use of graphics, marketing copy, sound files, or Java applets can destroy a customer's will to buy.