The name of the individual or group creating the site should be clearly stated. The creator should give a source for information in the site where necessary. The web site author or manager should provide a way for users to make comments or ask questions. The web site author or manager should be responsive to any questions regarding copyright, trademark, or ownership of all material on the site. Sites that knowingly violate copyright statutes or other laws should not be used in a bibliography.
Every site has a reason for being there.
Advertising should not overshadow the content. A good site should enrich the user's experience and expand the imagination.