While this is not wholly appropriate for all law firms, Ms. Bruggen emphasized that firms must be thinking about Internet marketing and developing a dedicated Internet practice to thrive in the coming years. The old marketing claims are still alive and well, sighed Ms. Bruggen. Law firms are so full of themselves. While this is not wholly appropriate for all law firms, Ms. Bruggen emphasized that firms must be thinking about Internet marketing and developing a dedicated Internet practice to thrive in the coming years. The old marketing claims are still alive and well, sighed Ms. Bruggen.
Law firms are so full of themselves.
Ms. Bruggen once told a name partner, whose last name was used throughout the firm's marketing materials, that the client's name should also be featured in the marketing materials. But clients like to see their names reflected in the firm materials too. While lip service is given to this in law firms, it seems to be interpreted as going golfing with the general counsel. No one has one. Chatting with general counsel on a golf course is not a substitute for constant monitoring of a client's business, she said.