When you take 70 nights of this and you try to figure out, creatively, what you're going to do, it becomes very difficult. I think if we get away from giveaways, we're going to experience a lot of major problems. We've tried to do just baseball. It doesn't seem to work. A promotion of some sort creates interest.
Interest drives traffic.
Traffic drives all business. The baseball game is the event. The promotion, with the sponsor, makes it happen. Those are big traffic drivers. And you've got to have sponsors.