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Since 1998, ReveNews has bringing you detailed advice articles on affiliate marketing theory and practice. In 2001, we restructured over 300 pages of that advice into chapters that guide you through aspects of being a successful affiliate. The ReveNews Guide to Affiliate Marketing Chapter 1. In chapter 2 we look at the different ways affiliate programs are used. The variety of approaches to afilaite marketing is as diverse as the websites that participate.