The final section of the course focuses on the application of marketing research and consumer behavior. The student will learn how these skills can help them in business, as well as how to build their own research study. This course addresses strategies marketers may use to best communicate with consumers. Students are responsible for their own internet access. This is a survey course of basic principles and objectives of public relations, including publicity and promotion techniques.
Emphasis is on the tools, such as media and publication, in planning public relations programs.
Business 29 is the same course as Journalism 43. Students may earn credit for one, but not both. This practical application of business words and procedures places emphasis on use of business terms, grammar, spelling, punctuation, sentence, and paragraph structure. This course is recommended instead of English 1 for office administration majors. This course will survey the principles and techniques of business communication as a tool for business decision-making.