The second is over reliance on analysis. The debate must be framed with these considerations in mind. I suggest attention be focused on three things Concentrating on key points of intersection where the debate comes to the crunch. Conducting and disseminating solid empirical work. Utilizing people s experience.
Experiential opinion is informed by aesthetics and images.
The images must be harnessed effectively to capture the popular imagination. People respond to images of free riders because they know them to be true everyone has a welfare family next door, a cynical friend working at Centerlink or a story they heard at a party that confirms the suspicion that there are dole bludgers out there. There is huge wealth of sociological and legal literature about informational and reputational cascades, which confirms this intuitive phenomenon. In the US Ronald Reagan invented the myth of a Cadillac-driving Welfare Queen. Talk to anyone about welfare and count how long it takes for this image to turn up.