But because each graphic you use adds to the slowness of the downloading page, you must have a definite purpose for each graphic you use. Graphics can attract an audience. For example, graphics can be used to draw a reader into a page. That is why you see a large photo in the center of most newspapers. The photo brings the reader into the page so he or she will want to read the newspaper.
Graphics can lead the eye.
Graphics that point towards information are also useful. Notice that pictures of people also have a direction. If that direction isn't facing straight ahead, try and place that picture where it will point in towards the page and not away from it. Graphics can boost your message. Graphics can be used to reinforce the message of the text.