He has already bought 150 acres of land at Jodhpur to start Pen City, a modern film studio. Jayantilal Gada, who has risen from owning a video library in 1983 and built an empire which not only deals with music, video, television and films, said that he would be financing seven films each year. PEN, which is also a content provider to satellite channels like Zee, Sony, Star, Sahara and Doordarshan, believes in not interfereing in the projects his company finances. Though the box-office performance of many of the recent releases leaves a lot to be desired, Gada seems undeterred by it. There is no business like show business.
Films have a great range if they are properly exploited.
Normally, a jury comprising about 20 professionals, set up by the DFF, decides on films to be showcased at international film fests. The Indian Panorama, as the selected movies is called, usually has around 60 films. It is from this lot that films are chosen for festivals abroad. But following a request from the directorate to shift the IFFI from January to October, the panorama will be reconstituted only in July. But in their enthusiasm to shift the dates, the ministry and the directorate probably forgot about Cannes.