MTV Interactive, the online arm of the TV music giant, will soon formally announce that it has developed a local component of its Web service. That's right, from the comfort of your own PC, you can dial up local club listings, radio station information, where to find that latest Bush CD, and lots of other stuff like that, no matter where you live. But if you go online now, you can find out about it. We have further plans for it that we're in the process of wrapping up.
Local content is all the rage now.
Microsoft is spending millions of dollars on a local entertainment and culture directory called Sidewalk, for Seattle, New York City and other locations. Tribune Co. But MTV's 7 Day Weekend is the best example I've seen yet of integrating local content into a nationally focused Web site. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of ZDNet is prohibited. ZDNet and the ZDNet logo are trademarks of Ziff-Davis Publishing Company.