First, the site is not all baby. The second problem is that the pink and blue colors are very similar in tone and hue. What this means is that they tend to visually blend together, and the result is a flat design. There are many ways to solve this issue. One last thought for anyone developing a Web site.
Dynamic text is cool because it's so easy to edit and it loads really fast.
I swear it's not my eyes, but I had to squint the whole time I was examining this charming site. And examine it I did, because my new granddaughter was born just three hours ago. Along with unique cards, the site also offers baby gifts. They do assume you know how to scan a photo, but they assure you that if you can't, they're alive and well offline. But I accept that babies won't be accessing the site, and that mommies and daddies like blues and pinks.