We create a brand, and that is where television is going. It's not about shows that start at 8 and end at 9 anymore. We're targeting edgy commercial broadcasters looking for the up-market, savvy 16 to 34 demo. Pouliot even says those selling finished product should rethink the business plan. Broadcasters are doing more local production.
Formats are like a stepping stone to local production.
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