One candidate is the title that appears in your browser window s title bar when you display the Web page. The downside of using this title is that it is often abbreviated. Another candidate is a title that may appear in large bold letters at the beginning of the document, usually generated by H1 tags. If the two titles differ, you may wish to use the title that provides the most information. This decision strikes me as a judgment call.
Experts disagree to some extent over the appropriate punctuation to use when citing Web page titles.
While some recommend using quotation marks for all titles, others treat Web pages as complete works, the same as books, pamphlets, and brochures. As a result, they suggest that the title of a Web page should be underlined or italicized as book titles are. An exception to this rule would be a Web page that is part of a larger, named collection. Gormley, Myra Vanderpool. Irish Links in the Emerald Isle.