Unfortunately, there are more designers than usability experts and customer experience professionals. However, the majority of Flash designers are creating hard to use, designer-oriented web sites. There are just not enough people standing up for regular users. I do love designers, I really do, but all too often they think they know what users want and need. They are often wrong and their creativity is wasted because they have not talked with users nor have they tested their designs with real people.
Flash just furthers the illusion that cool design is good for users.
In fact, I will pay the first person that can clearly demonstrate this. In other words, I want to see a site that can service customers and turn a profit while using Flash technology. I don't think it can be done. The core of the site must be driven by Flash. That is, I don't want to see just a Flash splash page.