This is the Web site address of the page you are promoting. This is what you use to refer to your Web site and what directories will post as the title of your site. For your Web site name, search engines will use the text located in your title tag. See our Search Engine Tips document for more details on title tags. This activates a character counting Javascript that takes characters, spacing, and line breaks into consideration.
Line breaks are actually equal to two characters.
Therefore, if you are close to exceeding the character limit, keep the entire description on one line. Your descriptions will only be fully displayed if they are of valid length. The keywords from the Master Form are utilized by very few of the directories. For those directories that do accept them, here are a few Tips. Unlike directories, search engines will derive keywords from the content of your page and meta tags.