Black made his bones in the dead-tree world of magazine publishing. In each of them, Black applied the same design principles he's used in print magazines. Black is just the guy to help you design your Web page. Too bad you can't afford him. Rule 1 Bigger is better.
Large type makes Black happy.
Experience in the print world taught him that almost everything looks better when it's larger. It's very hard to read text on computer screens. So make everything bigger than you would in print. If you really want someone to notice your page, make it easy to read. Make sure the type contrasts well with the background, and avoid the temptation to play with exotic color schemes.