After spending the last few months investigating certaiun types of mail order businesses, it was obvious that some of them were border line questionable, if not a verifiable scam. The customer is led to believe that all they have to do is get out their phone books and start sending the company names and addresses. When they send away for the details they discover the scam and think everybody in mail order is operating this way.
Mail order is labeled as a scam and illegal business activity.
This is cute advertising, but you have to put a legitimate product behind claims like this. One of the materials I found was a book with this title. Some so-called seasoned pros will abruptly judge this as a scam. To some extent, these people are not pros. They're just jaded.