The answers worth getting are never in the back of the book. They ask for reference to readings to textbooks in the belief that case solutions are to be found there. From this perspective, a case is nothing more than a gigantic textbook problem, for which the solution exists in the back of some book. This is excellent training for professional life. Jeff Millman is creative director at the Leo Burnett advertising agency.
Every case is as different as the people to whom it happened.
What is more accurate to say is that there might be many right answers. Business administration can be quantitatively rigorous. But no matter how refined is one's quantitative analysis, it must always be filtered through the human mind and personality. What is a sensible interpretation and recommendation to one person, may seem outrageous to another. The important thing is not to stop questioning.