Who you are, what you like to do in your free time, things like that. Inc. Matt likes to Ski, watch anime, and look at small animals. Matt creates all the minor characters for Summoner. Matt likes village people and gargoyles. Matt doesn't believe in espionage.
Espionage is bad.
Matt is good. Matt went to Virginia Commonwealth University where he learned how to make pretty pictures. Matt applied to Volition. Volition liked Matt and Matt liked Volition. Matt only dresses up when he wants to hide.