The job hasn't been done right yet.
Football coaches have a unique ability to take a simple proposition and turn it into trigonometry.
Witness the continuing comedy called the Bowl Championship Series. It isn't working, and it isn't likely to. Where college football is concerned, consensus is harder to find than Andy Katzenmoyer in the library. The more people involved in the process, the messier things get. The cloudy picture should clear up some Saturday, with Arkansas at Tennesse, Nebraska at Kansas State and Wisconsin at Michigan.