The new management claims there's nothing personal in the deal and that it is simply trying to improve the company. Alfa-Eko says that in two years, vodka production has fallen from 2 million bottles a month to just over 200,000. The 'House of Smirnov' has been standing in one place for three years. That's a fact. There are figures to prove it.
Investments are necessary to go forward.
Boris Smirnov can't make such investments, he doesn't have the money and he cannot make any other offers to develop the business. But Alfa-Eko admits finding a compromise with Boris Smirnov was essential to developing the business further. This has already had a negative effect on sales.