As a concern which more fully involves non-public modes. Sharing substances makes us consubstantial with others. There are various possible substantial connections among and between interactants. Here, identification is a supplement to persuasion. Division provides a basic motive for rhetoric.
Identification is rooted in division, such that rhetoric seeks to serve as a bridge.
Although rhetoric may be purposive, it is often subtly unconscious 7. Wherever there is persuasion, there is rhetoric. And wherever there is 'meaning' there is persuasion. Burke is one of the primary theorists who lets the rope out for rhetoric 9. And a creative strategy for dealing with situations and solving problems inherent in them.