APDF is a great forum for process improvement. The free and open exchange is remarkable. Continually honing our financial performance is now as important to us as continually improving the services we deliver to our clients. If you are like most design professionals, you were schooled in the disciplines of design, not business. If you own your own firm today, you've probably gotten where you are because of your personal talent and entrepreneurial guile.
Few models are available for the practice of professional design.
APDF is dedicated to working together with leading design firm principals to elevate business acumen in member firms, and the value of the services they provide. Through it meetings, forums, newsletter, surveys and web site, APDF provides a place where business owners can learn from business experts, exchange knowledge, experience and wisdom openly and comfortably for the benefit of all. The Annual Meeting, APDF Exchange, is a mix of sessions with nationally recognized experts and roundtable discussions among member firm owners on a wide range of topics impacting the practice of professional design. Business experts bring a wide, objective point of view while the roundtable discussions draw upon the experience and expertise of the membership. Together they provide timely and tangible solutions for management and business practice.