It helps the environment. Electricity generation is the single largest source of air pollution in the nation. The cleanest form of electricity is electricity that doesn't need to be generated in the first place.
Energy efficiency reduces the pollution created by running power plants.
It saves customers money. Energy efficiency helps residents and businesses lower their electricity bill. It benefits the state economy. Energy efficiency reduces that dollar drain and keeps that money in customers' pockets to spend here in Michigan. Utilities have historically offered programs to provide energy efficiency information and financial incentives to help customers become more efficient.