The most important step that transportation agencies can take is to design pedestrian facilities that enable motorists to clearly see pedestrians along the roadway and those preparing to cross the roadway. Pedestrians must be given opportunities to cross roadways with minimal conflicts with motor vehicles. The addition of sidewalks in urban areas and wider shoulders in rural areas are the preferred treatments. Sidewalks separated from traffic with planter strips increase pedestrian safety. Placement of signs reminding motorists of their duty to yield to pedestrians when they turn left or right can help improve awareness of the pedestrian's right of way.
Illumination can improve visibility of pedestrians under nighttime conditions.
Improved marking of crosswalks enhance their visibility. Mid-block curb extensions can reduce crossing distance and improve the visibility of pedestrians waiting to cross. Illumination improves the visibility of pedestrians under nighttime conditions. Improved marking of crosswalks enhances their visibility. Though this is usually considered an enforcement issue, there are many roadway design features that influence the speed at which motorists drive - motorists will usually travel at speeds that seem appropriate for the roadway.