That means something as simple as smelling freshly baked bread or seeing a chocolate bar on a deli counter can spark the desire. I suspect certain foods cause an endorphin release, which makes us feel calm and relaxed. Scientists also believe there is a connection between hormones and cravings, although most of their information for this theory is based on studies involving women. These hormonal fluctuations can set off a chain reaction by decreasing calm-inducing serotonin and increasing appetite, according to Hogan. To compensate, women may reach for carbohydrate-rich foods, which help boost serotonin levels.
Eating is supposed to be pleasurable.
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