By running the ad in New York, the jeans giant hopes to capture the eyes of Big Apple fashion editors. But keep your eyes peeled, because the ad may go national post-Thanksgiving. I think it's genius. I think it's timely, too, because of the Charlie's Angels thing. You're seeing a spot obviously from way back when.
Experts say yes, but with reservations.
They were really tight, really sexy, really retro. I think they should bring them back they way they were. In fact, plenty of people bypass the newer styles entirely by buying vintage. Even though they're retro, they're modern. Little fashionistas know that vintage is in, so they naturally dig up the jeans.