It includes the customized application of your business's personality and appearance on every front, from customer to corporate. He is considering you, and your closest local competitor. Both of your businesses are equally qualified and proficient, but your competitor recently re-designed his business identity. Back in the 80's when your business began, the cartoon lion wearing your company sweatshirt with his thumb up looked like a really catchy and clever idea. The lion's face is in the top corner of your stationary, and thats all you needed to let people know that the document was from you.
Lets face it.
Pricing packages for Visual Identity System Design are currently under development.