Statements are consistent with established fact or with prevailing expert opinion on the subject.
Information is easily verifiable.
Information is current at the time the material is produced, and can be expected to remain current throughout the time the sponsor distributes it. Points of view are fairly presented. If the subject is controversial, arguments are balanced. Any sponsor bias is clearly stated and references to differing views are made. The materials contain all relevant information and do not deceive or mislead by omission.