Internet and intranet are effective communication systems, and management spends large amounts of money to make such communication systems effective. This is fine, but most of the time managers make the mistake of not identifying the difference between the art of communication and its medium. I have seen CEOs of several large and mid-size US companies introduce the Internet to make sure there is effective communication from the top to the bottom. The Internet is only a medium, and even a wonderful-Internet system does not by itself guarantee effective communication. A peoplistic communicator provides a friendly atmosphere in which everyone communicates quickly.
Effective communication helps break down traditional organizational hierarchy.
It also encourages communication of both good and bad news, so that any type of news can travel from one end of the company to the other, and through all levels. You should touch the heart, touch the mind, touch the emotion. While I was working at a General Motors plant as a consultant, my first assignment was to solve a complex paint problem. From the start, I realized the root cause of any such problem would lie beneath the surface, and the solution would be known to the workers who have daily involvement in that area Generally, management ignores such workers recommendations, does not value their judgement, and does not even try to understand them. Management questions their capability, and believes in outsiders rather than insiders.