The value of publicity is contingent on media credibility. The issues that dominate public debate and citizen concern have a significant impact on any organization. Measurement and merchandising of results is the key to public relations program continuity and improvement. At some point in even the most successful public relations effort, management wonders if it is getting its money's worth. It may be most useful to view on-line media as responding most effectively to public relations approaches.
Every organization can derive substantial benefit from an on-going public relations program.
These beliefs reflect our client experience and areas of concentration.