Computer Literacy Strongly Recommended The study of business and accounting involves the use of computers and computer applications. Students should become computer-literate at an early state in their education. A survey of the field of business, including its environment, organization, overall and functional management, and current issues and developments. An overview of the field of small business with special attention given to management approaches and processes. Students gain familiarity with the management and fiscal tools needed to develop a business plan for a small business venture.
Emphasis is on solving problems of financial policy faced by management.
An introductory course in the field of marketing. Its purpose is to give a general understanding and appreciation of the forces operating, institutions employed, and methods followed in marketing a variety of goods and services. The use of advertising, personal selling, sales promotions, and other methods in marketing programs. Case studies in the use and coordination of demand stimulation methods, analysis and planning. Research, testing and statistical control of promotional activities.