While Kotler's text on Marketing Management is more advanced it is a useful text for you to skim through both from an assignment perspective and to broaden your overall understanding. If you are unable to get access to this particular text there are many texts on marketing planning, marketing management and marketing strategy that will serve to compliment your studies in the same way. The texts by McDonald and Reed are good texts, but as they have been designed for marketing planning further down the course, you may find the concepts in those books difficult to grasp. A Guide to Learning Independently 2nd edition, Longman Cheshire, Melbourne. Many students do not understand the difference between magazines and journals.
Journals normally contain research papers based on research conducted by academics in the field.
The main aim of the scholarly journal article is to add to existing literature and knowledge in the field. Magazines and newspapers usually contain more current information on marketplace trends, changes, facts and figures. Hence, while the scholarly journals are good for students to consult as they enhance their understanding of the marketing literature, you may find magazines and newspapers more helpful in terms of practical examples of marketing, and for the purposes of finding information for your assignment. Newspapers both international and within Australia, are useful in terms of finding information for the assignment, as well as keeping ahead of current developments in the marketplace. The ABC, on behalf of Open Learning Australia, screen half hour television programs on ABC TV that relate to this subject.