The basic simplicity of the voucher or tax credit idea should frequently be returned to. Ultimately, a well-designed plan is the only assurance of winning workability arguments. Spokespersons for your effort who face detailed workability questions should not hesitate to refer to other people in your group who are more knowledgeable of the program. Lists of short answers to commonly asked workability questions, such as those presented above, should be given to every spokesperson of your group. Once again, rehearsal and memorization are useful.
Features describe how a product looks, works, and compares to a different product.
Benefits describe how the buyer will be better off with the product. In an effective sales presentation, the benefits of the product are emphasized while the features are described only to the extent needed to create a foundation of understanding in the buyer. Lower costs and, as a result, lower taxes In most cases we can predict these benefits based on the experiences of nongovernment schools or government systems, such as Minnesota's public schools, that allow widespread student choice. Nongovernment schools significantly outperform government schools even when family income and background and the achievement of students before enrollment are taken into account. Nongovernment schools also spend on average less than half as much per pupil as do government schools and report higher levels of student and teacher morale.