An introduction to the profession of public relations, including business, industry, government and the non-profit sector. The course will study the processes, practices, techniques and opportunities in public relations, especially in connection with writing of advertising campaigns. A course exposing students to, and interacting them with, recognized public relations professionals from a variety of disciplines, including business, industry, government and the non-profit sector. Using presentations of case-study programs and campaigns by professional practitioners, students will be asked to analyze factors in such programs which lead to their successful implementation or to develop an awareness as to why such programs failed to meet their targets. This is a survey course of basic principles and objectives of public relations and publicity and promotion techniques.
Emphasis is on tools and media in planning public relations programs and writing releases.