Our customer mix reflects an intelligent approach to the China advertising sector.
Domestic companies are plentiful.
They will always advertise in their home market and are increasingly embracing the online media. MNC's, while more limited in number, have larger contract sizes and are more stable than dotcom companies. This was accomplished through integration of promotional activities, content operations, and sales forces with Sohu departments as well as a company-wide December workforce reduction. Additionally, the merger has afforded us the opportunity to consolidate content operations, accelerate technology projects and to realize economies on expenses, capital equipment and bandwidth. By all measures we are the Number One portal in the hearts and minds of the Chinese.