MPEG Standards have been Successful in the Marketplace MPEG standards, to date, have been extremely successful in the marketplace due to MPEG's unique process of sharing leading-edge technology while protecting intellectual property. MPEG-7 builds on the demonstrated success of this process. Through this process MPEG-7 has standardized description schemes for content description, management, and organization, as well as navigation, access, user preferences and usage history. This will allow rapid integration into your company's products. MPEG-7 will enable the content management system at one subsidiary to leverage the content of another subsidiary.
Interoperable tools sell better than non-interoperable tools.
MPEG-7 uniquely provides comprehensive standardised multimedia description tools for content. Examples include query for melodies by humming, query for images by sketching or object shape, intelligent agent driven selection of content, etc. A huge variety of new multimedia applications will be possible. In particular mobile application developers have already begun to use these two standards and the trend is set to hugely increase as the demand for visual and audio information services continues to grow. Intellectual Property and Management Protection MPEG works closely with representatives of the creative industries to ensure that the best possible protection of the rights of stakeholders is maintained both in content and in metadata.