This law is hardly new, but with last year's highly publicized FTC lawsuit, it's time to get up to speed. Tighten that belt. Many online businesses have wised up after splurging on glitzy holiday ads. Forget free delivery. Last year a number of online sellers offered free shipping on holiday orders in hopes of cultivating repeat customers.
Experts believe site usability is key to e-commerce success.
To improve service, online retailers have redesigned their sites to make quick loading, ease of navigation, and clearly displayed product and company information the highest priorities. As ClickZ puts it, a customer-friendly site trumps a costly service plan. Silver Lining, Silver Bells Keep your eyes on the prize. Despite bleak forecasts, many small businesses are in an excellent position to succeed this season. So plan carefully, pay attention to your customers, and resist ritzy ads.