One way this is accomplished is through the production of advertisements. The message is, that by buying the product or service, we will find ourselves in a higher state of comfort or be less uncomfortable. The acid indigestion needs to go away. We can sleep more comfortably lying on a new and improved mattress. Taking a small pill will make our acid indigestion go away.
Fear is another method of manipulating our comfort level.
A scare tactic is a deliberate attempt at using fear in adjusting our comfort level. The system is in need of a big overhaul, they say. Many baby boomers are comfortable and wish to remain so. The next generation, however, is being told that they will have the burden of coughing up the retiring generation's Social Security payments every month for all those extra years that boomers are expected to live. The statistics seem to bear out our discomfort.