Last month, PPN member Anne Palumbo wrote an excellent article on press releases , illustrating the importance of press releases in your attempts to gain public exposure. In your online promotional efforts, press releases could end up being the most effective tool in your media arsenal, significantly boost your online business. Used carefully, news releases can be a relatively inexpensive way to create a positive image for your company. Even the smallest mention in a news story can increase your name recognition and attract customers better than a full-color advertisement because people tend to trust reporters more than ads.
Every company has a story to tell.
However, news bulletins should not be an adaptation of sales material. With thoughtful brainstorming , find a service, product or event which is of interest to the intended audience. For instance, news releases are a useful way for you to present your expert opinions about a given industry, as well as demonstrate how innovative your business is. It is absolutely imperative you make a strong effort to locate the correct audience. Find the publications which print your type of news.