There is also a subject index. Contains 500 important marketing campaigns for products and services. An archive of who won the clio awards, which honor advertising excellence worldwide. The Ad Access Project presents images and database information for over 7,000 advertisements printed in U.S. and Canadian newspapers and magazines between 1911 and 1955. Data is supplied by leading national advertisers and Mediawatch.
Entries have location, phone, personnel, circulation info, rates and rate policy.
A guide to publications and broadcasting stations, including newspapers, magazines, journals, radio stations, television stations, and cable systems. Covers ad rates, circulation stats, local programming, personnel and more. Arrangement by state, city and media category. Descriptive and statistical data are given for most cities and states. The third volume has tables of industry activity and statistics, broadcast and cable networks, news and feature syndicates, and 21 indexes.