This survey has been carried out to explore the opinions and attitudes of Finns about art. In total 507 telephone interviews were carried out in October 1994. The results represent the Finnish population in terms of regional, age and sex distribution. A majority of the respondents consider their spending decisions carefully, and are willing to pay more for style or design.
Favourite colours are primarily blue and secondarily brown, white and green.
Respondents feel both the way they dress and the way they decorate their home is at least somewhat important. Works of art are chosen mostly to agree with the owner's taste, and only secondarily to fit the decor at home. The preferred type of art is of traditional style, mostly Finnish, but also to some extent Scandinavian or European. Respondents prefer slightly more often older objects to newer objects. For outdoor scenes people prefer water, lakes and seas and sceneries in fall tints.