Business communications are no longer restricted by time zones, business hours or company location. A higher level of response precision is inherent in a written message as the respondent has time to consult, organize and consider the response, and can keep the message clear, simple and separated from unrelated issues, often introduced during telephone conversations. Callers are not put on hold listening to background music while their time is being wasted and their phone bill is sky rocketing. Nor are callers caught up in what seems like an endless stream of taped dialing instructions, which all too often leads to voice mail and a return call anyway. All electronic correspondence can be preserved as a permanent record of transaction, and can be printed if and when that becomes necessary.
Information gathering is an important part of any company's business activity.
Modern search engines scan the Web's data bases, searching for topics, filenames and information. You search for information using search 'keywords' and the search system reports where on the Web it finds matches to these keywords. Certain keywords describe and characterize the kind of business your company does. A list of these keywords is placed on the search engine's servers. In your normal correspondence you add your Internet address to your regular address.