We are told that you are a slam-bang marketing whiz, which would be a welcome change. This is a great league, sir, but you're coming in at the tail-end of a season when we're losing icons left and right, guys with great marketable nicknames like Pinball, Giz and Looo. It takes time and talent to become an icon.
Icons are talent and class exhibited over time, mostly with one team.
Damon Allen is an exception, but part of the mystique of Lui and the Giz is that they've played their entire careers in one city, and worked to become a part of it. They never moved, never threatened to. So what you've got to do is find a way to encourage players to stay in one spot, and teams to make the extra effort to keep them. You can't let them bounce from team to team. Show them game films of George Reed, Earl Lunsford, Willie Fleming, Brian Kelly and the rest of the Hall of Fame mob as they went into the end zone.