According to Jim O'Conner head of Ford division, now is the time to put up a competitor to the Texas Caddy. As SUV's have grown in the 90's, sales have expanded to 160,000. Now we can't allow one competitor to have 160,000. The Excursion is the latest model to join the Ford SUV lineup that includes the Explorer, Navigator, and the Expedition. The Excursion boasts a 10,000 pound towing capacity and can haul nine people.
Excursion is a huge vehicle.
O'Conner says it only makes sense to focus on these markets since 25 percent of Suburban sales are in Texas while California adds another 12 percent. But the bigger is better sales pitch doesn't play everywhere. In places like the northeast and midwest Ford wants to talk about Excursion's low emission vehicle rating and safety features. Recyclability is 85 percent. Claims Andy Acho, Director of Environmental Outreach and Strategy at Ford.