Now, two decades later, that increase has become a deluge. Kids are literally assaulted from morning to night. The ad industry targets them in their home, in the school, and virtually all points in between. It has become nearly impossible for parents to control the influences that come to bear upon their children. Some advertisers exploit children's weaknesses in order to get them to want products.
Kids are very sensitive to that.
If you tell them to buy something, they are resistant. But if you tell them that they'll be a dork if they don't, you've got their attention. You open up emotional vulnerabilities and it's very easy to do with kids because they're the most emotionally vulnerable. Others advertisers want to force children to watch ads. Take, for example, Channel One, a marketing company that coerces about eight million children to watch two minutes of ads in school each day.