Now consumers are ranking price as one of the most important reasons they buy from one business and not from another. Think of ways you can tighten your belt or redefine your product or service to offer it at a lower cost. Maybe you can limit your service to fewer, but still important features. Perhaps your prices are already lower than competitors. You just need to emphasize your lower prices more in your marketing.
Lower prices are suddenly an important way to get people to buy.
Choose the product or service that sells best for you, then expand it. Go wide and deep. Offer more versions of the same product or service. If the green one is selling well, come out with a red one and a blue one to offer along side your star performer. Look for more related products or services you can offer.