The new millennium is changing paradigms of recognition. New tools are allowing us to design and brand more quickly and efficiently. New materials are revolutionizing packaging. We as design professionals must learn new ways to create fame and to engender trust. Nowhere does this apply more than to e- commerce Web sites, which are notorious underachievers for beauty and memorability.
Effective design is about perception.
It's about fame. Fame that lasts beyond Andy Warhol's fifteen minutes per. Fame that lasts. By understanding change, by riding the wave, by creating and managing perception. By creating entirely new presentations.