So every human being offers us the opportunity of loving them. The loving rewards, not the being loved. Being made in the image of God, each of us deserves love. Our loving is our striving toward godliness. It is our privilege, not our duty.
Love has no rewards beyond the experience of it, nor does it require any.
As words, it is often used to stop loving, or reassure, or push away. When the feeling forms the words, the words are not merely heard, but are seen and touched. As a feeling, it brings the loved into being and the lover to the experience of another being. The feeling of love arises out of your person, unreasonably and wonderfully thrusting itself on, and contagiously evoking response in the other. When felt unreservedly without hesitance, shame, or fear, the loved has no choice but to love.