Exhaustively researched, frighteningly convincing. He wants us to have it his way. Similarly the illustrative quotes chosen here are merely those the complete review subjectively believes represent the tenor and judgment of the review as a whole. So, since we don't eat the stuff, we are perhaps not entirely objective regarding the subject matter. It is fast, and fast is generally seen as good.
Enough people are willing to accept it as food.
Or maybe not. It is, by and large, a sordid, ugly tale, leaving a nasty aftertaste. Schlosser's book covers much of fast food culture. A lot of material. The fast food phenomenon seems to represent the best and the worst of America.