The content of this book will appeal to business and technology executives interested in exploring how Internet commerce is destined to change the way they do business, now and in the future. Or perhaps they are unsure of the approach to take, requirements to consider, critical success factors to target, or implementation methods to follow. These are the main questions this book tries to answer, based on research, assessment, analysis, and ongoing interaction with key industry users, vendors, and other influential organizations. This book contains original ideas regarding various approaches to Internet commerce. In many organizations, executive buy-in and understanding are common barriers to implementing new ideas.
Internet commerce is no different.
The answer lies with greater management awareness and education on the subject. The greater the scope you have and the more of an open mind you keep, the more opportunity you will see, after reading this book. Even if you are now an avid surfer, what you have seen on the Web is not really indicative of how the Web is transforming the way we do business. You have to understand the implications of what you see and don t see, and think about how they may affect you and your organization. Today there is more technology than we know what to do with.