Also, the editor may not be familiar with the topic, and may need background information to evaluate the news. Offer to provide more information, if you can. The easier it is to write about your news, the more likely it will be published. Company Information Give a brief description of your business, and include corporate background or history if it is available. This helps editors understand your business so they can write about it.
Editors honestly do like publicizing the information they receive in press releases.
Sometimes, though, a press release has been so poorly written that it is difficult to use. Remember to stick to the current news. Don't try to impress an editor by listing everything your company has ever done. Your accomplishments may be astounding, but if they're not timely and relevant they won't be published. Provide the facts so that editors have something to report.