In the last years, some Web-based information sites have been made available, giving information both on trade fair events and on companies. By enhancing Trade Fair information systems, and providing several innovative services on-line, the project will allow comprehensive and focused visibility of SMEs within markets, without the need to make large investments into advertising, thus improving the economical European development. To present data in a compelling layout implies a work to do, if data change dynamically. In other words, the more the Web-based pages are easy to understand and graphically appealing, the more it's difficult to change them without confusing the user. Thus, IPSI work includes the development of a basic component of the system called Graphical Engine , that generates 2D and 3D representations to show the retrieved data to the user in an appropriate way.
Examples are virtual stands, with reproduce fair grounds, included exhibitors data.
To this aim, also virtual reality will be employed, using 2D and 3D scenarios. This gives the possibility to offer the users the most appropriate data in the most understandable way for their category. The proposed tasks will conclude with validation and evaluation of the emerged technical solution.