The point deserves repetition and explanation. When you personalize a letter, you let the employer know that you truly have a desire to specifically work there . You have taken the time to respond to their needs, and you may have taken the time to research companies and industries in which you have an interest. You are a good risk. Conversely, when you do not personalize, you blend in with everyone else.
Employers indicate that they like a conversational tone in a cover letter.
To do this with business correspondence you must maintain the professional nature of the letter while helping it to flow more easily. Return to Career Services Homepage. Return to Cover Letter Page. Last updated June 5, 1997. Capital University is an equal opportunity employer.