E-mail and database management goes hand in hand. The reason for this is because good e-mail engages consumers to respond with their information. The info you get from your customer needs to be stored so that you can relate it to offers you want to make, and questions you ask later. This is how you build your relationship. It's critical to be able to access your data in creative ways that match the needs of your community.
Flexible access requires a database with open architecture.
Running that kind of database environment requires a high level of information technology skills. If you have a lot of IT expertise in house, you're set. If you don't, you need mediathink. We know you are using e-mail because you want to know more about your customers. You want to add value so you can generate more revenue and drive margins.