August 2000 Catalyst Changing our communities through crime prevention. I n June NCPC launched a new public service advertising campaign urging Americans to securely store their firearms to reduce the threat of injury and death to children and adults. Please lock up your gun. In May, the National Citizens' Crime Prevention Campaign launched compelling new print and outdoor advertising specifically for teens.
Many adults think teens are nothing but bad news.
The PSAs show teens that participation in crime prevention activities is fun, makes a measurable difference in the community, and is a fashionable thing to do. The PSAs are part of the National Citizens' Crime Prevention Campaign, managed by the National Crime Prevention Council in partnership with the Ad Council, U.S. Department of Justice, and the Crime Prevention Coalition of America. You're nine years old. You just heard another kid say he's going to get a gun and shoot somebody. Children are invited to write McGruff, Chicago, IL 60652, to get a free comic-activity book that deals with drugs, bullying, Internet safety, and what to do if they hear someone threaten to use a gun.