Pole covers and cantilevered construction help portray an attractive message. Graphic elements of sign design. Graphic elements of design include layout of the message, colors, lettering, shape, symbolism, harmony, and daytime versus nighttime lighting conditions. Legibility is a test of good design. If your sign is well designed, it will be easy to read.
Legibility means that the letters or characters on the sign are distinct from one another.
Some color combinations of background and letters give excellent legibility while others are very poor. To test your sign's legibility, drive past your business and see if you can read it from a distance. Look at it both day and night. Some signs are difficult to read because of illumination problems such as glare from street lights, signs on nearby business establishments, or shadows caused by buildings. A well-designed sign blends with the environment, has a message impact and overcomes viewing problems.