You may mention a website as an FYI or discuss a new hospital service but a formal ad or marketing pitch is not appropriate. Only NJHA may use this forum in this way to publicize new services or products. Like any other environment, in general avoid all references to gender, marital status, race, religion or sexual orientation unless applicable to clinical discussions. Your email always sounds much harsher when reading it aloud than when you are writing it. This is because you cannot hear the original vocal intonations or see facial expressions.
Excessive politeness means to err on the side of the positive wording.
For example, short replies sometimes sound curt or impolite when not intended this way. If you think your words could be perceived negatively, they probably will. Contributions to this online community are valued. In general, you can never send too many messages or answer too many requests for information or contribute too many ideas or opinions. This builds your credibility, encourages others to speak online and promotes your interests.