Next you imagine their new apartment with the deck, the den, the breakfast bar - and the empty kitchen cupboards. Populate the shelves with practical housewares , and they will no longer be heading to McDonald's every night for dinner. Substitute a fine watch , and the next scene can be imagined at a conference table. When a client asks for a business card, they pull out not a raggedy billfold, but a shiny wallet , which even has money inside. Back at the apartment, your favorite rising star isn't stuck eating cornflakes while reading the back of the box.
Helpful magazines are on the coffee table and cookbooks on the shelf.
You can't imagine anything better than that.