All product information is available based on customer demand. There is no more holding on the phone, no more incompetent or rude operators, no more phone tag. Because most of these sites are database-driven, customized search tools become possible. The customer can demand product information in a certain way, and that content is pulled from the database, compiled into a web page on the fly, and delivered to the customer in a format tailor-made to the customer's wishes. This ability is yet another way that e-commerce means superior customer service.
Good sites are also a tremendous sales support tool.
Salespeople no longer have to spend their time faxing out the same information to prospect after prospect. It's all on the web site. They can focus on selling. What's more, the site will handle many of the less complex sales, freeing up salespeople to work on more complex transactions where they are adding more value. E-commerce sites open up new markets.