Imagine them sending an e-mail to grandma with the latest family photos or searching for the local pet store on the Internet. Enhanced TV makes it happen, and best of all it's happening right now. With a two-way broadband connection, audiences can participate in your shows, chat with other fans and with their favorite stars, and purchase related products. Plus you can gain immediate feedback about your audience, so you'll have more ways than ever to build and retain relationships. Imagine combining TV's proven ability to sell with the Internet's power to conduct sales instantaneously.
Interactive TV is a direct link to customers for merchandising.
When a television program or advertisement is running, your audience may want more information. Interactive TV content gives you the avenue to reach viewers. Instead of pointing viewers to a Web site, the Web site is melded into the television experience. See the streaming media presentation, Overview of Enhanced Television Services. All rights reserved.