Online is not doing that right now. Gimme my PayPal. Haircut, massage, shave, and content. What a deal. That is the problem.
Information can no longer afford to be free.
There I said it. Those days, I am certain, are over. We as an industry are going to have to figure out how to charge folks for what we do, so that we can continue to do it. I'm still game. I'm still looking to take risks with this emerging medium, I've been doing this since first semester 1994.