International Commerce International Marketing Internet Advertising Internet Economy Internet Media Internet Prod. Commentary Online Advert. And now, the same phenomenon is affecting Internet ad buying in a similar fashion. No, we're still not seeing sites that are sold out, but it's become obvious that certain ad sales organizations could use some help from a manpower perspective.
Investors love to see partnerships, advertising or strategic relationships with the big boys.
Timed correctly, an announcement of such a relationship can send a dot-com stock price through the roof. However, now that everyone wants to run with the big boys, the big boys don't have the time they once had to consider proposals, put together deals or service accounts. Now, deals that were turned around in two days have become deals that stretch on for weeks or even months. Since agencies and clients are usually the ones with the time constraints, they lose negotiating leverage. Sometimes, they do something rash, like agreeing to something they shouldn't, in the interest of speeding things up.