Who, What, Where, When, and Why . Sometimes a How is used as well, to round out information. If you're publicizing your monthly meeting, the How might explain the four topics in the series of meetings or that Leaders are available at meetings to answer breastfeeding questions. This allows the newspaper editor to edit your release from the bottom up. Even if everything except the opening paragraph or two are cut when space is limited, readers still get all of the important information.
Editors do realize the importance of a contact person.
Press releases publicizing your monthly meeting can be pretty dry if you use only facts. A catchy opening line or paragraph can grab the readers' attention. If you find lively openings hard to write, let co-Leaders or members read your release. Someone may have an idea on how to jazz up what you are writing. Photos are always eye-catching and can many times say more than words on paper.