That means that cooperatives have a natural edge in the marketplace if they promote their cooperative status. Cooperative values sell. NCBA must complete contract negotiations to offer the service before registration can be accepted. NCBA is developing policies and programs to help co-ops select, qualify and reserve names as soon as possible. So at this time we are not providing for pre-registration or reservation of names under .coop.
Many businesses use multiple web addresses to point to their website.
Cooperatives can register within any of the domains for which they are eligible. But all co-ops will probably want to register their preferred names under the .coop domain, to reserve the right to use them in the future. As the sponsor, NCBA will set eligibility policies for registration for .coop. NCBA will work closely with the International Cooperative Alliance to set these policies to ensure that they are globally applicable. Applicants for .coop must belong to a cooperative membership association that requires compliance with the seven cooperative principles as a condition of membership, or they must submit documentation to verify their cooperative status and eligibility for .coop.