When writing out those goals, include a description of the proposed measurement methods. Shore, in her marketing session, also provided specific pointers related to three categories of customers. Baby boomers do not want to be herded around. Do sell value, bonuses and exclusive offers. Note the wedding date for follow-up marketing in later years.
Honeymooners pay full price.
Some couples want to be with their kids while on the upcoming trip, and others most definitely do not. In addition, learn the ages of the children and the kids' trip expectations. If a supplier offers family rates, that increases the perception that the supplier is family-friendly. Note that family rates or packages do not necessarily mean discounts, Shore said.