People don't care the way they used to. It can't be done. Because if your People-Media are working for you, the results you achieve from your other promotional activities will increase exponentially. If not, allocating additional resources to the other media will not compensate for the fatal weakness. They are not primarily the result of some godlike visionary or some great idea.
Great companies have two things in common.
In other words, the visionary company stands for something that the associates would fall on their swords to protect, and yet they constantly seek new and great ways to improve the company itself. This is tough, but it can be done. One of the fastest growing and most profitable furniture companies in America is doing it. In the past two decades, Slumberland Furniture has quietly enjoyed astounding growth. In my judgment, Slumberland leads the furniture industry in innovative ideas that are specifically designed to appeal to the ephemeral desires of modern consumers.