Making babies is cool.
Evidence is everywhere.
Just look at the hipsters dressing their tots at Baby Gap stores, or considered the movies churned out by a baby-besotted Hollywood. Couples struggling with infertility today face a strong cultural imperative to make a family. Alex, a 36-year old telecommunications entrepreneur from Philadelphia, says the pressure comes from both society and within. Georgianna and Howard Jones hold in 1981 Elizabeth Jordan Carr, the first U.S. baby born by in vitro fertilization. It's probably genetic.