Every consumer has expectations when they enter a store or purchase merchandise.
Whether it is a hamburger or a new car, there is always a preconceived idea of what is expected. That expectation is directly tied to its value. I would not think that the two have comparable customer expectations. Surveys have shown us that the main reason shoppers prefer garden centers is because of the selection of plant materials. The customer expects the garden center to have a better assortment of plants than the mass merchant.