If you don't take the time to interact with your dog in a fun manner, then the relationship between you and your pet will suffer. If you set aside a certain amount of time each day to play with your dog, he will become more secure about the relationship he has with you. Interactive play is also an effective tool for helping dogs learn their place in the family. You are the one tossing the ball, throwing the stick, in control of the toys, and responsible for initiating action. Your dog focuses his attention on you and sees you as the one in charge.
Leadership is established in a fun and relaxed setting.
Through play, your dog can learn basic obedience commands. When he does as you ask, that's when you should throw the ball. On the other hand, if when you play, you allow your dog to be the leader and you follow him, then play will not help the bond. In order for play to be constructive, it needs to reinforce the concept in your dog's mind that you are the leader, it should be a type of activity that your dog naturally enjoys, and it should be a safe activity for your dog. It's a good idea to set aside at least 15 to 30 minutes each day to play with your dog.