Implementation and ongoing costs are also discussed. Bibliography lists 4 sources. Electronic commerce is growing exponentially. This paper discusses the telecommunications industry and electronic commerce, then, focuses on one company, Pacific Bell. The paper provides steps Pacific Bell must take to enter international marketing on the Internet and discusses the impact this venture would have on the company.
Information is appropriate for any telecom company.
Bibliography lists 18 sources. A 5 page overview of the scientific and technological implications of the new 'digital economy' as revealed in the 1996 book by Don Tapscott. Concentrates on the advantages of computer networking. No additional sources cited.