The key to increasing your market share of female clients is to identify, understand and offer women what they want. Clearly communicate this in your catalogue, your marketing, public relations and advertising materials. Train your sales staff and educate your employees about the needs of women. Your future profits will come from understanding and targeting the female traveller. Learn to court and keep her business.
Female travellers are loyal repeat buyers.
She is a contributing editor to Microsoft's travel magazine, Mungo Park, and is a columnist for Adventure Travel Business. Cecil Court, Singapore 069538. Back to Hotel. Online Press Releases Go to Hotel.