Leadership creates a collaborative environment and designs work processes so that employees, individually and in teams, can efficiently and effectively anticipate and satisfy customer needs. The organization articulates a vision and long-term, strategic direction, based on understanding current and potential markets, competitors, and customer needs. 1.1 Environmental scanning, competitor analysis, market positioning studies, and customer feedback are used to articulate a vision and set a long-term strategic direction. 1.2 Investments in research and product development are made to maintain or increase competitive advantage. 1.3 New business opportunities are aggressively sought to increase market share.
Leadership is a shared responsibility, focused on achieving the organization's vision and mission.
2.1 Senior managers demonstrate, through overt and sustained actions, their commitment to the organization's purpose and the value they place on their employees. 2.2 Employees are engaged collaboratively in contributing to the organization's vision, mission, and goals. 2.3 All employees can relate their jobs to the company's purpose and goals. Ultimately, leadership is assumed by every employee in enhancing the survival, success, and quality of worklife of the company. Work is designed, managed, and realigned into work processes to achieve organizational goals that are customer-focused.