The focus of the American racing public was almost entirely on open-wheel, with Indianapolis the center of its attention. Today the world is a smaller place, sponsorships are a bigger issue globally. Our foreign drivers and foreign venues bring on significant sponsorship allocations. But we must also come to the realization that we must remember how we got to where we are. We are doing quite well.
Long Beach is an American happening.
Now the series it will host is international. So here I am, working as hard as I can to build a brand entertainment awareness. We also found that viewers like the communication between driver and crew chief so we are working with several telemetry and technology companies to help improve our domestic broadcasts. Who knows, maybe someday names such as De Ferran, Castroneves, Da Matta and Brack will be as familiar to the American public as Unser, Foyt and Andretti. You will not be charged to look for stories, only to retrieve one.