Accurate spelling, consistent usage, and clear concise prose are critical. Compose each page as a self-contained unit Hypertext links allow visitors to approach any page from any other page. A Web site is like a book with very short chapters that can be read in any order. Limit the amount of text per page Generally speaking, you can increase the amount of text on your page as you move down through the hierarchy of materials on your site. For instance, a department home page might have less text on it than the biography of a faculty member.
Informative subheads assure the reader that they are on the right page.
They make blocks of text much easier to read. Since legibility depends on the top of words, use heads with initial capital letters, rather than all uppercase letters. Put only important hot links in text blocks Links break up the experience of scanning a page and tempt the visitor to surf on to another site. Group your links at a single spot on your page or give them a page of their own.