The gas stays in the beer so the customer gets filled up. Judy Ashworth of Lyon's Brewery in Dublin, California, says proper handling and dispensing of draft beer is critical. To insure a fresh, consistent flavor, Lyon's uses nitrogen gas to propel draft beer. Location has a great deal to do with success. We offer incentives.
Encouraging trial is a key to keeping a large selection of beer turning quickly to ensure freshness.
A number of on-premise accounts have found that rewarding customers for sampling is an effective method for generating trial. At Hubb's in Florida and Washington, customers can make the Hubb's Wall of Fame for trying 99 different beers in 90 days. Members of the Wall of Fame receive a liter mug, T-shirt and discounts on future purchases. If they do it three times they get a Hubb's jacket. The fifth time they get their name engraved on a plaque on the back of a bar stool.