If left uncorrected or unadjusted, erroneous analysis results quickly follow. New funds are automatically added as they arrive, new names are updated as they change and errors and distributions are automatically fixed and adjusted. This means that you the user never need 'open the hood' on your database. Information Systems is an information provider. While the Internet has become a tremendous source of free data it is often a very poor source of clean, usable information.
Information is what provides value.
While the 'Free' component may be the initial price, it is ultimately not the true cost. Acquiring 'Free' data can consume a significant amount of personal or staff time. Over a period as short as a month the hours quickly add up. Over a year the total becomes obscene. Then comes the ongoing headache of retrieving missing prices, identifying and correcting errors, correcting the data for distributions etc.