Every small business can benefit from public relations.
The same way that newspaper ads notify customers of your services and a logo creates an identity for you, public relations portrays a favorable image of your business, making potential customers more likely to patronize it. Public relations can show your target market that you provide quality products and services, and are a valuable member of the business and broader community. You don't have to be a public relations professional or hire an outside consultant, either. Successful public relations efforts use imagination, persistence and some basic communications tools. Many times, the cost involved in doing public relations is nothing more than the cost of your time.