The keywords described by the user are matched or related to the database of documents, and the search engine returns its resulting list of hyperlinks to the user. Most search engines use various criteria to construct a relevancy rating of each page returned and will present your search results in this order. All search engines rank their results so those more relevant documents are listed first. To gain a better perspective on why certain web page design strategies are preferred for improving the indexing of your pages, it may be useful to study the key features of both a search engine's database and its querying tool. Does the search tool handle capitalization.
Lower case retrieves both upper and lower case, but there are exceptions.
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