Principles of Marketing Fundamental marketing functions, environment and practices. Special emphasis will given to governments regulation of business as a marketing constraint. Emphasis is placed in the management perspectives and the quality philosophy. The management of the resources required to produce a product or service. Resources include people, facilities equipment and materials.
Emphasis is placed on the role of operations in achieving strategic objectives.
Marketing Management Marketing systems from the point of view of the decision-maker. Strategic planning and formulation of comprehensive marketing plans and tactics with consideration given to the legal, social, competitive and market forces. A study of contemporary organizational and behavioral theory and an examination of the influence of economic, social, political and technological change on behavior in organizations. Managerial Economics Integration of economic theory and managerial practice for analysis of management decision-making and policy formulation. This course focuses on the employment relationship within the firm in both unionized and non-union settings.