The result is that it is easier for a party to change what they believe or stand for than to change how they act or what they do. . People are strongly influenced by name-calling and innuendo. People seek to find patterns in information. As a result, people are driven and have a strong predisposition to find patterns or meaning in random events. . People will do more out of fear, in order to avoid harm or discomfort, than out of any other input.
Fear is the most powerful of all motivators. .