Business to business marketing considers organizational and industrial markets and marketing processes. An examination treatment of organizational buying behavior procurement and marketing management for industrial goods and services is provided. An examination of the procedures and managerial practices of small business retailing. Specific emphasis is given to entrepreneurial subjects such as the legal organization of the firm, financing, franchising, site selection, employee management, buying and customer support functions. Sports marketing focuses on the different problems presented in developing promotional programs for sports teams.
Emphasis is placed on professional and collegiate level.
A survey of potential sports-related jobs is included. Offered once a year. A study of the economic, political, cultural and business environments affecting the international marketing operations of the firm. Market selection decision, entry and operating decisions, marketing mix decisions and organizational structures are examined. Essential components of product management are examined in depth, including practical methods of analysis, strategy formulation and implementation.