They want to be able to control the flow of information to their desktops. And they want to be able to decide what information should leave those desktops. EIPs should let users subscribe, design, create, collaborate on, publish and distribute information efficiently and effectively. Efficiency implies speed, but speed coupled with erroneous data can be extremely dangerous. Besides efficiency, we also should emphasize effectiveness.
Efficiency means doing a thing right.
But effectiveness is doing the right thing. And this goes for information too. I agree with the author wholeheartedly, especially on the issue of data integration. There are many EIP vendors claiming excellent levels integration, but when you ask specifically about how it works, you get general info. It seems to me that integration means presentation.