Other tactics poised for rollout include an ad campaign. It's under development now by Minneapolis ad agency Fallon McElligott. The retailer is also carving its marketing into more distinct demographic groups to lure both the traditional Nordstrom woman and the younger shopper. They'' is the operative word. Nordstrom has one of the more eccentric management structures in Corporate America.
Family members hold most of the top positions and public squabbling is unheard of.
Currently, a group of six brothers and cousins, all in their 30s, hold the title of co-president, the biggest such group in the company's history. Loeb Associates Inc. And Nordstrom has opened its executive ranks to other outsiders. He brings a new sophistication,'' says Loeb. While the management structure is unconventional, it can be a potential strength as long as clear decision-making and accountability are present,'' says Paul Favaro, managing partner at Marakon. Still, the big unknown for Nordstrom is whether it can win back its once-loyal customers.