Ask someone smart and impartial to critique your letter. Learn to accept criticism, and use it as a learning tool. Here's the toughest rule. Ask yourself how this letter would be different from your competition. Knowing the rules and practicing them will lead to effective letters.
Effective letters lead to prospect rapport and confidence.
Prospect rapport and confidence leads to sales. Earliest info on new businesses, homeowners Sales Prospecting Center Real info, real opportunities. Merchant Services Start accepting credit cards online. Office Products Special deals on equipment, supplies. Classifieds Search for business services, real estate and career opportunities.