It's also one of the most difficult things for a presenter to do well. Gordon MacKenzie didn't set out to join the professional storytelling circuit.
Few people do.
MacKenzie's presentation, like the book, is deceptively simple. No matter how many times he does this, the stories seem fresh, perhaps because they're so immediate and unconventional. His audience is transfixed. It would take a hardened listener indeed to resist MacKenzie's approach. The key to memory Storytelling may not be the world's oldest profession, but it's pretty darn close.