We have had it for six years . Originally the aim was to encourage high school kids , make them stick to science , and make them do it, better and better. I think it is because of the way the programme is run. This is a weekly programme. There are five rounds of competition.
Every school wants to win.
In the first round the questions are just about science information. When you get to round two, we want to know how the students relates the science that they have learnt to everyday life. The questions are different. The average man can also identify with some of the questions that we are asking. Apart from that ,my interaction with others outside the programe, the most popular round is round five.