Turn on the television and you'll encounter countless ads that offer free stuff. Buy our product, look under the cap, and you've got a slim to none chance of winning free stuff. Everyone likes the idea of getting something for nothing. And in this day and age, virtually anything can be bought for the right price. People can't be bought.
Friendships are free.
We can surround ourselves with amazing people at no cost. A new car or a nice wardrobe feigns in comparison to a good friend. We live in a society that is materially oriented. All you have to do is open your eyes. No one is comfortable with what they have.