Allora carefully nurtures its image as a gentle country town with attractive old shops, churches, houses and hotels, and quiet parks. Throughout the year the surrounding countryside is a patchwork of ploughed, black soil, green lucerne and grazing crops, yellow sunflowers and brick-red sorghum.
Livestock grazed are mostly cattle dairy and beef with some horses, sheep, goats and ostriches.
The Allora Advertiser circulates thorugh Allora and surrounding districts.