Good design has a kind of notable simplicity and humility.
Good design makes a good idea seem commonplace and obvious, but changes the way things are forever.
To generate good design requires inspiration. A great inspiration requires careful listening, a major shift in perspective, a motivating cause and a hundred failures. It is a process that requires invention, innovation and constant change. Marmot has created an engine that generates great inspiration and, in turn, good design. Most are not famous, just passionate about the outdoors.