No pressure, no guilt, and freedom of choice as to what fit their needs. When he opened his stores, the Funeral Industry immediately started a smear campaign. His caskets, they said, are of poor quality. But Bob sells the same quality as they do. After 3 years, there has never been a problem with his caskets, while there has been with some national brands we all know in the news lately.
Funeral homes prey on the family's inability to think clearly in their time of grief.
But Bob's past customers keep coming back. They are very loyal because they know the savings. Funeral Homes have started sham pricing techniques, with packaged prices so that you will think you must buy the casket with the service. This is highly illegal, according to the FTC rules. Some Funeral homes play every dirty trick in the book on their families.