Schmidt Marketing, Inc. provides assistance to law firms in designing effective marketing programs and marketing plans. Services include market research, staffing,training, planning and retreats. One of the true joys of my consulting practice is working with so many intelligent,insightful and enjoyable people. I find my clients to have wonderfully realistic and often humorous views of their firms' flaws and shortcomings, many of which apply to nearly every law firm. I have repeated below some of the most apt analogies and comparisons, with a little context to help you determine if indeed they apply to you, too.
Lawyers are like mollusks.
They cling to a rock with every ounce of energy in order to avoid being swept into the passing current. Perhaps it's the nature of the profession, with one foot firmly planted in precedent and the other mired in history. But marketing and competitive strides cannot be made without venturing into new waters. No other business or profession could survive by standing still or, worse yet, waiting for competitors to make the first move. Law firms must learn not only to embrace change, but to initiate it.