Surf based clothing companies such as Quiksilver, Billabong, Rusty and Local Motion are popular brand names that sponsor surfers, surf competitions, etc., and yet they don't spend ridiculous amounts of money on mainstream T.V advertisements. Surfing is a special sport requiring an ocean or machine that will produce 'surfable' waves. For Olympic competition, if the host city is located by an ocean, such as Sydney, Australia, there will be no problem finding 'surfable' waves, but there is no guarantee that the host city will always be by an ocean. Also, competition will have to change in order to fit the agenda that the Olympic Committee has established. If history repeats itself with the exposure of surfing causing another popularity boom, the consequences of Olympic competition might not be as harmless as being mooned by a professional surfer.
Land locked countries are an obvious problem for surfing.
Countries would have to spend money on building a wavepool, which would seem like a waste since majority of that land locked country doesn't surf. If wavepools aren't installed, either the nearest ocean would be used or the event would have to be delayed or cancelled. In addition to land locked countries, Olympic competition would differ from regular surfing competitions . If this were to occur, it would lead to a gold medallist who is an inadequate representative. Although wave pools are a great solution to land locked countries, they too have their disadvantages.