Everywhere they went they were bombarded by sights and sounds typical of the markets in fast developing economies. They were particularly attuned to the sounds around them. Music played and continues to play a major role in their life. They were the first generation who spent their childhood in the context of man-made often commercialized visual and audio impressions. They seem to respond directly to such impressions without having to respond verbally.
Friends are the most important people in their lives.
Many young adults in the New Breed generation were born into nuclear families of suburbia. They had fewer siblings as the majority of their parents had only two children. If they wished to have playmates, they often had to go to other families. They derived their sense of security and sometimes social identity from their peers. Making and maintaining friends successfully were the concern of the New Breed.