Response State a view or position, and develop it as necessary. Argue for the position, in a way that is valid, sound and persuasive. Mention objections to the view, and respond to them. Be original, inventive. I should want to keep reading.
Form Be easy to understand.
I should not be forced to reread sentences. Be well-organized, with a logical, clear progression of thought. Be free of errors in grammar, punctuation and spelling. At a minimum, mechanics should not distract me or obscure your meaning. In other words, it consists of misrepresenting someone else's work as your own.