Data warehouses and data marts store data required by departments for making timely and informed decisions. E-business analytics enable organizations to look at their data in a different way. They are able to measure, analyze, assess risk, and plan for the future. To compete in today's marketplace, you need to stay nimble and alert, and make strategic decisions ahead of your competitors. E-business analytics apply advanced business theories using strategic and financial measures that show you which aspects of your business are most profitable, which activities deliver the highest rate of return, and what actions add to customer satisfaction and shareholder value.
Every organization is intertwined.
Decisions and actions in one area have an impact on other areas of the business. E-business analytics that support the decision making process must provide access to relevant information from the many functional areas of your organization. Decision making based on information from integrated analytic applications gives you the assurance that all applicable historical information has been considered, and the impact of implementing a decision has been evaluated with respect to the entire organization. Consider the hypothetical case of a call center manager planning staffing levels. They can certainly make good decisions based on call center information like agent utilization levels and call volumes and velocities.