Some search engines search the text and display it in the search output. ALT attribute for IMG SRC Enter a descriptive title for the graphic. Alternative text explains graphics for those using screen readers, text only browsers, and browsers with image loading set to off. This is especially important for graphics that serve as links. Content is technically accurate, spelled correctly, and well written.
Links go to the correct location.
Pages, forms, graphics, applets, scripts, and plugins display and behave correctly. Feedback and form scripts work. Image maps function correctly for both server and client-side maps, the boundaries are defined correctly, the ALT text is accurate, and an alternate list of links is provided. The file size is specified for all downloadable files. Submit site to major search engines like Yahoo, Altavista, Excite, etc.