The only effective pipelines to consumers from sellers are the African American newspapers and magazines. However, for those newspapers to be empowered in delivering sales information to the Black communities at large, they must be affordable and run parallel reports. Similarly, the same thing can be done for restaurants, gift stores, business services and the choices are endless. Such a relationship between the Black newspapers and booksellers or Black businesses will create an enormous economic empowerment for African Americans. This can be accomplished if a well designed and effective classified advertisement section is included in the paper or magazine and also on the Internet version of the same paper.
Internet is very important to help market every newspaper today.
One of the biggest problems for Black businesses is the lack of information or statistical data to help market to Black communities. Another big obstacle is the high cost of newspaper advertisement. African American Magazines with national circulation like Ebon y , Black Enterprises or some local magazines with impact into the Black communities can initiate low cost classified advertisements to help promote small Black businesses. It is a win-win situation for everybody. If the Black media and the Black small businesses can enter into such an alliance of helping each other, the future is very brilliant for small Black businesses.