The anchors of the 11 PM news found ways to run out of time for the story. Once, Smith called them during the broadcast and demanded they run the colorectal report. We do things here by a written plan, and no one was following the plan. Smith points out that WHAS made no money on the project, and predicts that TV stations will be doing a lot more of these screenings in the future. Philip Meyer, an ethicist at the University of North Carolina, is not disturbed by the trend.
Journalists assume that if someone is making a buck, something's wrong.
The ethical problem would be advertising disguised as news. That would put your credibility at risk. But there was no deception with this series. News director Smith is not bothered by these questions. You could make this argument about everything we do.