But, according to some influential people and groups, it has failed. Forrester says corporate privacy policies are legalese set up mostly to protect the corporations . Few companies meet key privacy protection principles. Third-party programs show little traction. We now must move out of this awareness-raising mode and into an action mode where real protection can be achieved.
Legislation is needed in order to achieve that goal.
The money trail leads to the answer. Its money comes from corporate sponsors, and nobody wants to bite the hand that feeds them. Besides, those corporations want the message to be one of constant calm. Concerned customers are not good for sales. GeoCities had just done an IPO and millions of dollars were at stake.