Corporate Communication Research and Evaluation NLA A study of several methods of conducting research in applied communications media and training settings, as well as an examination of ethical considerations in the research area. Methods include exploratory and survey interviewing, attitude scales, content analysis, participant observation, and basic statistics. Additional emphasis is on the evaluation of communications programs. Includes study of methods for understanding these factors and for making positive change in the performance of individuals and organizations. Topics include needs assessment, performance analysis, task analysis, system modeling, goal setting, and design.
Emphasis is on non-training interventions.
Students are exposed to a variety of hardware and software systems and products, focusing on instructional and informational applications of these new technologies and their acceptance in the marketplace. The course of study includes theoretical analysis as well as an examination of organizational practices in adapting to diversity. Special attention given to communication strategies in culturally diverse organizations. The theory and practice of designing microcomputer media that help people learn. Concepts of interactivity, feedback, perception, and learning are studied.