Without national brand advertising, the manufacturer was dependent on the retailer in order to persuade the consumer. For most part, manufacturers still produce own copy which a printer and his artist then execute. Or, more and more frequently, free lance artists work part-time for major advertising firms. Also, it is about this time that the primitive argument about value of consumer and textual ad research is articulated. Two points of view and intervening spectrum evolve.
Government protects against the worst excesses of monopoly.
Criticized from all sides. It is during this time period that the standard institutional issues of ad industry become established. Always a range. . . See notes on this point and all of the above. Advertising welcomed as the persuasive voice and enticing image of corporate capitalism.