Life's too short, so get one.
Technology is not evil, marketing strategists are. SFC is not tolerant of people who voluntarily infect their vocabulary with media inseminated catch phrases, so take that shit on over to alt.cyber.dork where it belongs. Consult the Glossary of Despicable Terms for more loathsome lingo. Get a fucking issue. Preference is one thing, but these arrogant geek factions are absurd.