The two way transmission of information to and from management and employees by various media, letters, news letters, magazines, etc. Editorial An expression of the views and opinions of the management of a publication or broadcasting operation. Generally indentified with the Press. Looking at the clout the press enjoyed it was recognised that the press was the Fourth Estate Gatekeepers A jargon used for people or groups who filter information in a communication network. Alsoreferred to as opinion leaders, they accept or reject a mesage before it reaches the public.
Gatekeepers exert influence.
The term is used for a writer who is engaged to prepare material that will be attributed to another person. It can be internal, external, or a combination of the two. The mass communication outlets available for the transmission of messates. The media include newspapers, magazines, radio, television, etc. An occasion when a company invites its employees, customers, suppliers, or neighbours to visit the factory.