A journey of a thousand miles begins with a single step. A good rule of thumb is to assume nothing and write the way you speak. Avoid industry jargon. Keep sentences short. Aim for 8 to 15 words per sentence.
Long sentences make content harder to understand.
Classified and small display ads are powerful sales tools. Your ad must spell out what the benefits of your service or product will do for your prospect. Be aware of the small ad's limitations. Use power-packed sales words. There are certain words that are generally successful in all advertisements.