They will not be able to see QuickTime embedded in web pages unless they have downloaded or otherwise obtained the QuickTimeVR plug-in . You should consider placing the download address on your web page. Also, they will need quicktime capability in their operating system. All contemporary Macintoshes come with QuickTime and it is freely downloadable for Windows systems. An explanation of how to use these tools is impossible here.
Documentation is available at the site.
Essentially, you provide a set of picture files that you have systematically taken to represent the rotating views of the scene or the object. These images can be generated through cameras or computer graphics programs. The tools stitch them together into a quicktime movie with the special vr interface that lets the user inspect the movie using a 3D model. Be forewarned these are not user friendly tools. Eventually other software will include quicktimevr output as an option.