Aristotle described the logic system that underscores western civilizaton by examining the language. L's observation about the cattle farm was a clear example of speaking in contradiction. On the one hand the man says he loves animals, then on a day other than today he will kill them. Advertisers have been aware of these laws all alogn. In every commercial one can see the applicaton of these laws.
Identity is usually the first hook.
These language patterns are the spoils of exploititive reasoning and are the primary tools for the perpetuation for what has come to be defined as 'pyramid order'. If we can look at language structure as one of the principle means by which organization is held in place, then it is possible to move away from the dominant model of order by the introduction of speech born of non-exploitive reasoning. I understand quite clearly why the world is turning in chaos and suffering. Such a system for order thrives on its ability to create values. For example, the idea of aging because it is exploitable has birthed a new value, longevity.