Everyone would probably agree that image is important. But exactly how important it is may be a little elusive. Furthermore, how to control your image is not only perplexing, but crucial because people react so strongly to their impressions.
Impressions can catapult a product into stardom, or take company down.
Visual and aural messages found in ads, entrances, telephone tenor, and printed paper are a few of the elements that significantly affect those impressions. It matters a lot, especially for small businesses. In fact, it matters more than most of us like to think. That's outside looking in. Turning the point of view around, perhaps you want your company to look equivalent to large competitors, or distinctly more compact.