They have a fine balance in what they bring to the business. Cathy-Ann's artistic expertise is an asset with labels, displays, colours and scents. Her fine fingers pleat the hemp label paper over the bars. Kelly's experience with machines is an advantage as he wires plastic barrels for making 1,100 bars of soap at a time. This is a low overhead business.
Low overhead is one motivation for enlisting the support of family and friends.
But so are very strong desires to interweave community talents and energies. Cathy-Ann's brother prints out their scent labels on his computer. The hemp paper is local, the willow display baskets are made by a friend up the road, another local graphic designer friend designed the vibrant label. Also at work are very strong global and environmental values. Cathy-Ann and Kelly create a purely vegetable product.