Principles and practices of sound organization and administration of sales organizations. Pr., MKTG 3310. A survey of the nature, managerial procedures, and results of trade at the retail level. Pr., MKTG 3310. Analysis of factors for understanding and predicting consumer behavior.
Emphasis is on developing marketing strategies for target markets.
Topics covered include belief and attitude formation, demographics, lifestyles, cultural and subcultural influences, social class, and regional marketing. Pr., MKTG 3310. Management of non-personal promotional methods designed to secure immediate response from the customer. Includes direct mail, space advertising, telemarketing, television, and catalogs. Attention to implementing direct marketing and merging it with traditional personal selling and promotional methods.