There's a widespread lack of understanding of the opportunities. Common sense is the key, says Park. It's horses for courses. Some things are better done through a digital interactive TV, others by simply talking to someone face to face. WAP works best with simple applications.
Email is a good example.
Our company mobiles interface with corporate email which means I can be looking at my inbox within 20 seconds of switching on and respond to messages at any time of day without having to carry a laptop round with me and wait for it to boot up. That's a key business benefit. Simplicity of function needn't mean trivial or unsophisticated applications, and Real Time are working on a number of solutions for key industry sectors - travel and transportation, utilities, oil and gas, financial services and telecoms. Graphs showing share price trends are a doddle, as is a London Underground route planner. They've developed an airline check-in application which is generated dynamically, showing which seats on the plane are free for allocation to you.