In the typical public newsletter, anyone may subscribe freely, though only the moderator or list owner sends mailings to people on the list. In a private newsletter, the moderator controls both subscriptions and mailings. To keep the number of daily messages from the list under control, it is often wise to subscribe to a digest version of the discussion which may be sent once per day. Discussion Groups Discussion groups can be powerful, with great potential for education and community building. Company representatives, as well as more experienced laymen, share information with the less experienced.
Groups can build customer loyalty and provide significant customer support.
Inform with a regular newsletter containing helpful content along with information about one's business. Often such newsletters are also archived on a Web site, creating an increasingly valuable information resource. Enhance a reputation through occasional articles of interest. A weekly or monthly publishing cycle is not crucial. Nurture potential customers during the gestation period until they are ready to purchase or sign a contract.