Customers often say that our latest and greatest feature is barely worth a yawn. All of these cases of failure must be accepted with a certain level of maturity by the project engineer. But for young engineers on their first project, it may be traumatic. We try to teach the concept with a sports analogy. We suggest that the interns think in terms of football plays.
Every play is designed to be a touchdown.
Perhaps only three or four achieve that status in the average game. Yet after each play we learn to pick ourselves up and get on to the next one. The joy of success is heightened by failure. We want great commitment and great joy. The lovely thing about business is that the game is never over and the triumph goes to the persistent.