The Transaction encompasses the purchase, delivery, and setup of a product. Product Experience marks what happens once the client is alone with the product or the results of a service. Though they might not realize it, most potential clients experience your advertising and marketing before considering your products. At this stage, some customers formulate an opinion as to what you promise. Hearsay Hearsay includes the comments of other clients of your firm and media discussions of your company.
Hearsay forms the foundation of customer expectations.
Potential clients evaluate hearsay in ratio to their trust in the source. The third contact point involves a combination of marketing and sales. If the potential client remains interested in your firm's products and services after evaluating hearsay, the prospective client then searches for additional information. The client might have a list of requirements or only a vague concept of needing your products or services. At this point, the prospect might contact a sales representative.