Mojo's editor, Mat Snow, says the magazine fills a niche in the UK that simply may not exist in the United States. I think it's to do with money rather than taste. It's not as if there's just no appetite in America for what we do. The longer biographical and historical articles in Mojo, he says, are well suited for people who don't have the time to delve into the books. While it's true that here in the States we do have an embarrassment of riches when it comes to books about rock 'n' roll, it's not as if so many people actually read them.
Magazines are still necessary to fill some very specific needs.
There are plenty of smaller, or just newer, music magazines available to pop music fans in the United States, many of them trying hard to fill in the gaps left by the biggies like Rolling Stone and Spin, and some of them succeeding pretty valiantly. It would be a drag if they never returned to their former glory, but it wouldn't be the end of life as we know it. In the universe of pop-music magazines, at least, there's a better world on the other side of the ocean. Sixteen dollars a month is a small price to pay. All rights reserved.