He believes that he'll be able to meet each challenge ahead with the proper move. If he felt otherwise, he would call off the expedition. If the entrepreneur felt he couldn't succeed, he too would halt the process. Thus, while entrepreneurs take initiatives that others would consider risky, they see these initiatives as moving toward achievement of a tightly focused objective and they respond to risk opportunities by knowing their own tolerance level. This doesn't mean they are unaware of the risks, or where responsibility for failure would rest.
Entrepreneurs know they have no one to blame if they fail but themselves.
When investing in the stock market, one can afford to risk only what one can afford to lose. On the other hand, one who never lost in the market probably never invested, either. The more risks an organization is allowed to take, the greater the chances that an effort will fail. This is particularly true when an effort that is failing can be discontinued before it becomes too costly. These critical success factors are built around the central values of the business.