Consumptive writing , in an alternative, fatal strategy, maximizes its own fetishization. The production model sees exchange-value in glimpses. In the consumption model we do not, because exchange value is the quantity of one object paid by a distinct subject to another distinct subject for another object. Consumption does not recognize subjectivity as a truth-value, but as a fleeting possibility. Use-value suggests consistent use.
Exchange value suggests the social.
Consumption value suggests the personal. Not the personal eye, but the personal smell. Not necessarily the personal smell, but, as Hans Kellner has said, something like the whiff. Not necessarily the whiff, but something like eating beef tongue, when you are not sure who is licking and who is getting licked. Reader-oriented theory would be embraced by a model of consumption but for its glorification of the reading subject.