Well, of course you can. But if a tree falls in a forest, everyone can hear it if it's big enough. Or something like that. We follow this story because that's what we do. Jordan created it because that's what he does.
Fans are the only ones with a conscious decision to make.
To read or not to read. To watch or not to watch. Granted, it probably will be somewhat easier to avoid reading Michael Jordan stories than watching Michael Jordan games. But it might not be as easy to watch as it seems. Don't forget, watching Michael Jordan again also would require watching the NBA again.