A little over a year ago, before the dotcom bust, I wrote a piece entitled How To Make Money On The Internet . It was a rambler, written for the publishers I met at the World Economic Forum annual meeting at Davos, Switzerland. It made sense for the times, but things have changed. To make money on the Internet, get a lot of people writing for your site, nurture them, teach them, find the best, and grow grow grow.
Editorial people become talent scouts.
Instead of employing writers, employ facilitators and teachers. Rewrite the rules of journalism to reach into the depths of our culture, in ways that print-based media can't. There's no limit to the coverage of the Web. If another good story comes along, point to it. It's pretty simple.