History tends to repeat itself.
Perhaps he was talking about the coupon industry. As a person who has made his living in the FSI coupon and promotion industry during the last 20 years, I can't help but reflect on the past when I observe today's trends. The latest return of Mega Corporate Events is a great example. Mega Corporate Events, as we typically define them, are large multi-page FSI promotions by one single company. They are designed to leverage the company's entire portfolio of brands, and their size, usually 4 to 8 pages, to build consumer awareness, trade and sales support.