The key is to understand which numbers to use, how to evaluate them, and what to do with these numbers. Before we continue, here s a brief lexicon of terms commonly used in Web statistic reporting. No other web term is more misleading than the term Hit . What this definition doesn t say is that every action on a particular web page is counted as a hit. If a page has 10 graphics and a text file, one visitor to that page will register 11 hits.
Hits can add up in a hurry.
A Web Trends report may show 17,041 hits that only translate to 800 visitors per day. Perhaps a more accurate measurement is counting Page Views or Page Impressions, or simply Impressions. Another relevant statistic is the Visitor Session . These general statistics are good for an overall snapshot of the activity level on your web site, whereas the Resources Accessed category actually tracks your visitors. Through the Site will give you a record of the overall usage patterns of your E-commerce web site.