By updating the identity of our region and communicating it broadly, we will correct the outdated perceptions of our region. In a rapidly-changing global marketplace, positioning our region as a leader will have far reaching benefits for all who have a vested interest in a thriving market. Our advertisers get results. Magazines satisfy the consumer's need to know in depth. They cater to special personal interests like no other medium.
Magazines are portable.
They fit into suitcases and backpacks, always ready to provide instant reference. A magazine ad can produce results six months, even a year after publication. Magazines zero in on prime prospects who are in the market for specific products. In fact, they are the number-one medium. A magazine ad can put a message, an offer, or specific information right into a prospect's hands to be reread, clipped, saved and acted on.