Based on MSI's working paper series, Insights is specifically targeted to our managerial audience, emphasizing the insights and findings that will help improve business performance.
Managers are keenly aware of advertising's impact on consumers.
But employees, too, scrutinize ads and their judgments can affect their attitudes, loyalty, and performance. Here, researchers offer new tools to address an old problem. Interactive home shopping The pleasures and perils of selling in cyberspace Electronic shopping promises to have a dramatic impact on the future of the retail industry. As the observability of product quality increases, so does consumers' willingness to pay more for the product. Yes, claim many in the business press.