Introduction Many of the problems that occur in a organization are the direct result of people failing to communicate.
Faulty communication causes the most problems.
It leads to confusion and can cause a good plan to fail. Communication is the exchange and flow of information and ideas from one person to another. It involves a sender transmitting an idea to a receiver. Effective communication occurs only if the receiver understands the exact information or idea that the sender intended to transmit. Studying the communication process is important because you coach, coordinate, counsel, evaluate, and supervise through this process.