Nonetheless the appeal of her style lies in its slightly grand, artistic, ceremonial air. Clients range from Anjelica Huston to Ffion Hague, who wore a blue crushed velvet frock coat at the most recent Conservative party conference. That was funny about Ffion Hague, she'd just come in and bought it and left. I didn't even know she'd been in. Blow knows full well that in the fashion whirlwind, having an identifiable, consistent style might not win the front pages but can save your business.
Fashion is just so enormous now.
If you get absorbed in trends and seasons, you get in a spin, so I've always tried to stick to a formula. But every season we change the shape of the coats. It's a fine balance - a period accent, but not too much, otherwise you hit panto land. Selina Blow's shop is at 42 Elizabeth St, London SW1, 020-7730 2449.