The green industry is an image business that sells tangible products and services for intangible uses. The garden center s name is its brand, as well as its protection against the national chains. Use and protect that name wisely. The consumer products industry overall is dynamic because consumers change constantly. To survive, you must embrace change.
Generational marketing plays a key role.
Eighty percent want a home that reflects their personality and style. They also want straight talk just the basics. Boomer 40s value convenience, affordability, and solutions. This group is most motivated by health and financial security. The key is to subtly appeal to this group without reminding them of their age.