YORK - The milk mustache print campaign has taken on a life of its own since it broke in January 1995.
Kids collect and swap the ads, which feature celebrities of all types sporting milk mustaches.
Celebrities, such as tennis ace Pete Sampras, have asked to be featured in the campaign. Each ad features one or more celebs with light-hearted copy on why they drink milk. Although some long-running campaigns lose their appeal, this campaign is as popular with consumers as when it broke, according to Ad Track. Maybe if they suggested other ways I can use milk, I might have increased my consumption. He says he hopes a continued ad effort will help boost sales.