These engines are especially kind to generic domain names. If an individual or corporation manages to construct a site which pleases the eye of the viewer, contains valuable information, and couches itself within a generic top-level domain name, then the web site is certain to get high placement amidst the hundreds of competitors in that web site's viewership market. Once these vagabonds find active domain names from their own exploratory practices, they are certain to revisit those sites that proved entertaining. Once the square was pecked, a piece of corn would fall from the top of that particular box. The chicken, thus rewarded, would peck at any source of similar light.
Humans are much like gigantic chickens when facing a positive response to their exploration.
When we are rewarded by a search generated from our need for exploration, a lower-level response system takes over. We love to be right and to be rewarded. The generic domain name allows those of us who conduct our own searches with a chicken-esque reward system. When the visitor finds the payoff, that individual will surely visit once again. Generic domain names benefit from the little, lower-level chicken explorers that exist inside each of us.