We don't lobby, litigate, or harass those with whom we disagree. Rather than focusing on problems and assigning blame, we find better ways of meeting human needs that turn snowballing costs and problems into cascading savings and solutions. The reasoning behind our positive approach is simple.
Environmental damage arises from an effort, usually sincere, to meet human needs.
Environmentalists opposed to inappropriate means can be too easily cast as being opposed to the goal as well. The benefits of a positive approach are many. It avoids alienating those who share our ends but have so far chosen different means. It broadens our constituency. And by focusing on what we are for rather than against, it inspires and energizes our staff and often enlists unexpected allies.