They send out tapes of their best newscasts to TV stations in other cities, hoping for a move up. Polished, cordial, and believable As performers, anchors have generous clothing allowances, guidance in hair care, and applying the makeup required to make them look professional, human, and unruffled under the glaring studio lights. Anchors develop skills to use their intonation, facial expressions and body language in a variety of ways to communicate many things. Their turns from one camera to another are well-practiced. They learn to deliberately hold their hands in a natural way.
Every detail is important.
Anchors review the nightly tapes of their performances, studying the smallest details from the opening wideshot to their the good-natured smile following the last feature story of the broadcast. In any case, anchor teams are to be convincing when the studio cameras' red lights are lit. Anchors reflect a station's image When they're not in front of the news studio cameras, they're reading magazines, wandering around the station, or before the promotion department's camera. The anchors' roles are to assure they are the personification of the station's image, to assure the newscasts go well despite occasional technical nightmares, to deliver the news product with authority, and make the viewers feel they are familiar friends welcome each night in their living rooms. Their last act is to leave viewers with the impression that no matter how many bad things were reported, all will be well with the world overnight so they can sleep well.