Many commentators, voters, and reporters discuss the candidate's delivery or likeability, while downplaying the issues.
Issues are complicated.
Images and identity of the candidate can be discussed in two-minute stories. It is simpler and memorable. In a related topic, Edwards has done research on how the candidates have campaigned to attract the female voter. She will also discuss this research. For women, these type of campaign events are more appealing than the rally-type events when the candidate speaks to the crowd from a podium.