Its high sides are accented by wide fender flares, side rub strips and large side mirrors. The cab is big, with high wide- opening doors, tinted glass and a sliding rear window. A study of actual pickup truck use in the field went into the design of the Ram's large cab. There are several built-in modular trays on the back panel for miscellaneous storage. Three-across seating is both roomy and comfortable.
Inside decor is car-like with visible instruments and easy to use controls.
The air-conditioner keeps the cabin cool and free of dust on unpaved back roads. The Ram is the first full-size pickup to be fitted with a drivers' air bag. In addition it has three-point outboard seat belts, and side door impact beams. Through the use of new technology, plus the experience learned from its Grand Cherokee production the Dodge Ram presents a predictable and a comfortable truck ride. Suspension design techniques learned from Chrysler's sports utility vehicle add to ride smoothness.