Eventually, most patients bypassed the clinic and went right to their primary care physician for a prescription. IMR seemed to have a workable business plan, playing right into some predictable and major demographic changes. But, the company still plans to open a store a day for the next two years, particularly in the Southern part of America. Where theme restaurants such as Planet Hollywood failed because of their inability to get customers to come back once the novelty wore off, Starbucks has repeat customers eager to spend money on the last socially acceptable addiction. Partnership with Dreyer's to distribute Starbucks ice cream.
Iced beverages are big sellers in the south.
Starbucks wants you to use their brandname when ordering coffee. Coke has very few extensions outside of beverages, if any. Rival box stores achieve growth with expanded stores, inventory control, and low prices, but they provide little in the way of brand differentiation. Target relies heavily on its house or owned brands, using proprietary labels. Target's average customer is typically female, college educated, younger, with higher household income, and a higher average ticket price than at either Kmart or WalMart.