All of the major insurers have information Web sites. But only now are most adding interactive features like those offered by the South Carolina Blues. Ahead of the curve are Kaiser Permanente, which lets members ask questions and schedule doctors' appointments online, and Cigna, which has claims forms online and a feature for requesting drug refills. U.S. Healthcare is leading as well, with online enrollment and plans for customized benefits comparisons. The next step is to figure out how to sell plans online.
Insurers agree it's just a matter of time before that ability becomes commonplace.
What's pushing the change is not the health-insurance industry but the customers it serves. Privacy Policy Stock data provided by Stockpoint and its data suppliers.