Never Compromise remains a premium product. What is changing is the way we distribute our putters. Last year, Never Compromise, which is based in Vista, Calif., had 5,700 domestic retail accounts. With the switch, and following a transition period, company officials hope to have around 2,500 shops on board for the new way of doing business. The company will provide sample and demo putters to all retailers, free of charge.
Golfers too can place orders directly, using a retailer identification number.
In return for their part in activating transactions, retailers will receive a 27 percent commission on each putter sold. Delivery to golfers, with charges to be paid by the consumer, can be overnight or by standard means. Shipping will be handled daily. Ads will be placed all over the Internet and in various magazines, along with an infomercial running on television. While some companies, like Never Compromise, plan to increase Internet activities, Taylor Made announced it will no longer allow its equipment to be sold via the Internet.