On a more subtle level, it might relate, but only in the minds of a few insiders that were involved in its development. Worse still, is a logo that embodies the personal style or agenda of an artist. It doesn't convey any particular impression about the company's purpose and communicates no benefit. An effective logo creates retention and the right image by making a positive connection in the perception of its various audiences. Acting as an effective marketing tool, it embodies a concept that sells an impression.
Irrelevance sells nothing.
Cheapness Consider this illustration. A company is developing a reputation for excellence. It may even have a vision. It spends a hefty percentage of its annual revenues on communicating that message to its customers. Yet the company is portrayed by a logo that costs less than a suit and looks worse than a stain.