They want to be a big man like he is. Materialism breeds greed and envy. It may start so innocently. I just have to have a car like that no matter what. School age children may come home dejected because they don't have something that a fellow classmate has.
Envy dwells within the heart.
We must give caution to this terrible sin of envy. It affects the entire man, for whatever is of the heart comes forth in life. Dwight L. Moody once told the fable of an eagle who was envious of another that could fly better than he could. The man said he would if he had some feathers for his arrow. So the jealous eagle pulled one out of his wing.