And the booming growth rate of subscribers for Japan's I-mode cellular service indicates there is a potentially huge market for mobile Internet access. The study also found that a surprisingly small percentage of wireless device users are concerned with privacy issues when using a wireless device to connect to the Internet. In the U.S and Japan, only 25 percent of respondents voiced concern about privacy when surfing the wireless Web, while fewer than 13 percent in each of the European countries had privacy concerns. According to eMarketer's eWireless Report , which cites data from more than 100 research organizations and consultancies, the projections for wireless Internet subscribers and m-commerce revenues from various research firms are so disparate that it is virtually impossible to offer an informed projection for future usage. The exact number of U.S. citizens using wireless Internet services is still very much an unknown, eMarketer found.
Estimates also vary widely on the total value of wireless advertising spending in the United States.
In Europe, short messaging is sweeping the wireless Web by storm, with Germany leading the way and Italy right behind. In total, there were 15 billion short messages sent throughout the Continent during 2000. Copyright 2001 INT Media Group, Incorporated All Rights Reserved.