Just ask Hotmail, with the fastest-growing subscriber base in history. Give it away. Reap the rewards. The Net holds new promise for buyer-seller efficiencies. The information portion of any good or service has become a large part of its value.
Information is easier to customize than hard goods.
Suppliers will find it more profitable to customize products, and consumers will demand individual tailoring. Suppose you could offer someone an infinite number of purchasing choices, customized to their needs and with the ability for them to buy what they wanted the moment they heard about it. No-tech getaways can become detox centers for the chronically wired. The ultimate test of workplace flexibility. Ditch your business plan.