At least that's what it says on my new roll of Seventh Generation brand toilet paper. Most critics, notably David Brooks in his trailblazing Bobos in Paradise , see Fresh Fields as a hotbed of Green conspicuous consumption. The store itself is cleaner than a hospital and better lit than Warren Beatty's forehead. The staff is chipper and helpful. There are endless bins, bags, and cans of bulk cereals and grains that resemble kitty litter in both taste and touch.
Food is a key element of ethnic experience.
Nourish and enrich them. They are the best in us. Give them life. This appeal to universal humanity often gets a little nebulous, as it converts the entire experience of mankind into a cultural grab bag from which we can pull Chinese aphorisms, Sufi catchphrases, Iroquois legalisms, Greek myths, or anything else that helps ground the human race in a heritage of eco-friendliness. But the clear overall effect is to hammer home the impression that all human beings have a single common Green heritage of which we can be proud.