Stresses relationship between current issues and public's need to be informed. Emphasis on topics vital to large urban society. Use of a microcomputer program to develop and evaluate optimum advertising media schedules. Offered only in fall term and must be taken before 4328. Offered only in spring semester.
Experience includes analysis of public relations plan and evaluation of results.
Emphasis on fundamentals of reporting and audio-video electronic newsgathering. Emphasis on performing the various tasks in a working newsroom. Applied skills in producing, writing, reporting, voicing daily news and information programming for a television newscast. One lecture, four laboratory hours per week. May be repeated for a maximum of six credit hours.