Not every successful DC was a great salesman, but they believed and lived what they espoused. Our history is filled with people who were willing to go to jail so that their patients could have chiropractic care. It's right about this point in the conversation that I can usually hear the whining start. I don't think I should have to sell my services. I'm a professional.
Every professional has to sell.
There are lots of people out there who want to have that person as a patient. There is a lot of demand for the patient's dollar. My dentist is no longer satisfied with fixing my teeth. He can make them whiter, brighter, straighter and more attractive. I can remember a patient telling me that she and her husband actually had a discussion about whether to go out for dinner with friends or bring the family to the chiropractor.