What was important to me was that it saw print as many times as possible. It was pretty difficult for a CEO or CIO to use any of the excuses listed and still be taken seriously. I think this list of excuses did more than the original ' Doomsday 2000 ' article, to open people's eyes to the problem. Humour has other benefits. When you laugh your brain produces a witches brew of chemicals similar to morphine.
Laughter is also a great stress reliever.
And in case you don't see the connection, humour has a direct link to creativity. Humour highlights the disconnects in life and creativity puts those disconnections to work. I defy you to be creative when you're depressed and I defy you to be depressed when you're laughing. Three primary reasons. First, to give ourselves a bit of a break.