You can consider this your only chance to make a great first impression.
Employers inspect every detail of an applicant's resume.
You must present the best case scenario of how your skills and background can lead to tangible benefits for the employer. Quickly show that you have the qualifications necessary for the job. Demonstrate that you can meet the employer's needs. Suggest that you are someone who is likable and works well with others. Appeal to both human and electronic reviewers.