Many business owners consider marketing to be just advertising and selling.
They don't consider additional techniques that are available to them. In this presentation, the speaker shares approaches that are not only practical and low cost, but also effective for any size business. As a home-based business owner, you must continually attract more customers while retaining the ones you have. To do this, you must be in the marketing mode at all times. Very few home-based businesses will sell that wonderful product or service without some type of marketing.