We provide a variety of research methodologies, as well as an in-depth level of analysis, designed to assist our clients in identifying market opportunities. The core of any organization's marketing effort consists of a few key components. These include a marketing plan and a competitive strategy. The Strategic Marketing Group uses a comprehensive approach in developing these resources. Using our own use-proven planning model, we tailor them to your organization and industry.
Every successful organization audits their financial and accounting practices.
SMG can provide a comprehensive marketing audit. This includes an examination of your organization's marketing environment, objectives and strategies. We can help identify opportunities and recommend a plan to improve marketing activities and efficiencies. SMG Resources SMG offers a variety of papers on current tourism marketing topics including Co-branding, Strategies for Mature Destinations, Marketing to Women, and Game Theory. SMG also conducts its Annual Tourism Survey of visitor and convention bureaus to monitor visitor trends and VCB marketing activities.