Bringing our services to this market is a natural extension of our business of processing orders from multiple sales channels. OrderTrust has been talking with potential partners to expand its presence in the cable and digital television industries. But its new partnership deal was initiated by Liberty Digital. Liberty Digital has a division that invests in companies focused on Internet content and infrastructure, as well as on interactive television. Its vision is to fill those channels with interactive shopping.
Interactive TV aims to blend characteristics of television and the Web.
Images will be TV-sharp. We believe that OrderTrust is the company best positioned to seamlessly handle the potentially enormous quantity of commerce transactions that interactive TV will generate. With an enhanced digital set-top box scheduled for release by General Instruments later this year, Liberty Digital is hoping to be able to have its first interactive channels up and running by year's end. The company originally approached OrderTrust last fall. Once that deal was done, negotiations with Liberty Digital began in earnest.