It's important for a boss, and for an entrepreneur, to communicate clearly to staff and to customers. A is for ask. Ask the advice of others and copy the success of others, people love to be asked. S is for simple. Use common sense and keep everything simple.
H is for honesty.
If you want to be successful, you've got to surround yourself with other capable people and you've got to be absolutely honest. E is for enthusiasm. You've got to be enthusiastic if you're going to motivate your patients, staff and colleagues. D is for discipline, which is hard work. Discipline ensures that you stay on track.