All Lycos Network advertising products based on availability. Please contact your sales representative for more information. Targeting Building Blocks Keywords and Phrases Keyword products can be broken into 'Start Here Text' and Keyword banners, but they're so integral that they merit their own category. Lycos keyword buys allow for one word and two word phrases. Keyphrases - when a single word just won't do, guide the user with a Keyphrase.
Filters Take aim with accuracy.
In addition to Keywords and phrases, the Lycos Network offers an assortment of tools to enable an advertiser to capture the audience they need. Run of Site - advertising makes the most of a particular site's demographics. Run of Network - ad buy maximizes the impact of a branding campaign. Exclusivity options ensure that your name is the only one the user sees on-screen. Channels create deep impact in one vertical, and provide a lengthy list of content from which to choose.