And, he added, the industry has been unwilling to adjust to shoppers' evolving tastes. You change that by bringing the manufacturers closer to the consumers. The company then passes those suggestions on to manufacturers. But Stephen Traino, president of San Diego-based Candy Direct, an online candy distributor founded in 1997, said such strategies are nothing new. ECandy, he said, is just one of many sellers in a large market.
Industry analysts say the future of the online candy business has yet to be proved.
Susan Fussell, communications director at the National Confectioners Association in McLean, Va., agreed. There is definitely room for growth. ECandy knows that, and that's why they've looked for these niches. Inc. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Computerworld, Inc. is prohibited.