Special emphasis will be given to the challenges for US firms of marketing in the Pacific Rim, Europe, the Middle East and Africa. Topics will include product adaptation, pricing, choosing channels of distribution, promotion and international marketing logistics. This course is designed for students with an interest in selling United States products in world markets either as domestic producers or as international marketers, such as export traders, agents and managers. This course prepares students and members of the business community for employment, advancement, and success in high performance organizations by enabling students to learn a core knowledge and skills required to work in HPOs. A special course designed to meet student and community needs.
Emphasis is on upgrading the skills and knowledge of students enrolled.
No Credit only. Teams are primary building blocks of today's high performance organization. This course is for the individual who needs practical methods for building, working within, managing the activities of and leading teams effectively. NT 3 hrs lecture A review of the fundamentals of arithmatic necessary for active, competent participation in business, including a review of fractions, decimals, percentages, bank discount, negotiable instruments and payroll. Calculators are not allowed until after a review of arithmatic.