E-mail the Management and Marketing Department . Go to the College of Business overview site. General management focuses on the exercise of responsibility for the activities of a work organization so that its specified goals can be attained. The exercise of responsibility requires the making of decisions, understanding why people behave in certain ways, being aware of the relationship of the organization with its total environment, as well as having an understanding of the range of options available to the organization.
General management is required in organizations of all sizes.
Additionally, it is utilized in all organizational activities and at all levels of an organization's structure. General management brings it all together. In a small organization one person may be the manager and wear several hats. The small organization manager may be responsible for determining employee wage levels, for setting product prices, and for answering customer questions. In a large organization the duties of a manager tend to be more focused than in a small organization.