The listener learns not only the consequences of his actions, but alternate ways of doing things in the future. By learning an alternative repertoire of behavior, she becomes a more effective member of the team. Now you should be better able to respond to these customers. But good feedback is usually best delivered in a cordial, professional tone. Measured comments, without a lot of emotion, place the listener at ease and set the stage for effective coaching in the future.
Great feedback puts the listener in a positive, even enthusiastic frame of mind.
After hearing the feedback, she leaves with a willingness to adapt, to be flexible, to do whatever she can to advance the best interests of others or the enterprise. The prime purpose of feedback is to motivate. And motivation is the key to future behavior change and success. I'm glad we had it. I believe our problems are behind us, and that you're going to do a great job next week.