The combination of these high response rates and a large and growing user base is helping Gator set a new standard for online, targeted marketing programs. Gator's ability to precisely target and deliver buyers in our category has made Gator one of our most effective vehicles for acquiring new customers. Gator's success is rooted in the trust and understanding of millions of online consumers, which has been developed by helping them overcome Web obstacles. This enables Gator to deliver special offers precisely related to the users' interest at the time they are making purchasing decisions or shopping for relevant goods and services. Online advertisers no longer have to rely on ineffective tools of the past.
Gator is a much more cost-effective method of targeting specific groups of customers online.
The amazing response rates advertisers are experiencing clearly demonstrate our partners' success and user delight. Precision targeting has allowed Gator to optimize sales for online merchants in a number of different product categories. Gator assists users by giving them express registration and checkout at any site on the Web. Because Gator resides on a user's machine, consumers retain complete control of personal information such as credit card numbers and home addresses. Gator has quickly become the leader in the online companion space, assisting users tens of millions of times since its launch this past June.