Internet registrars proposed the new gTLDs as well as many others that weren t selected in the first round. Then sometime next year we should expect to see some or all of these domain names on the Web. One reason the gTLDs were added is due to the limited name potential of URLs. In theory, the potential combination of letters, numbers, and characters that make up a URL exceeds the number of stars in the sky. In practice, and according to the Domain Name Handbook, all the good ones are taken.
Good ones are trademarks or names.
Good ones carry meaning. Many of us want memorable URLs that carry some kind of message. We also want to be able to use the same characters to convey different messages. Consider, for example, that until recently the 2LD .delta was not owned by Delta Airlines. In fact, delta is not only a Greek letter and one-third of a sorority name, it s also part of the name of many businesses.