Good writers recognize that readers read actively.
No writer expects the reader to sit passively, eyes glazed, taking in ideas and words without question. Writers understand that readers make choices, create meaning, and take an active role in the communication of information. Hypertext and hypermedia provide the thinking reader with the opportunity to interact both intellectually and physically with the text, images, icons, and buttons on the screen. The active reader's decisions are translated into physical actions, like selecting from options, pointing at links, and clicking to confirm choices. The web is more than simply an electronic display of information.