Everyone loves new products . New product stories always stand a better chance of being featured. In fact, most trade publications feature a regular new product section. But again, follow the rules for submission. Know who to send the information to, deadline dates, word count and visual specifications.
Journalists are people, too.
Accord them truth, courtesy and respect. Maintain the pressure. They'll try to escape you initially, but ultimately they'll make the time to find out who you are and what you do. Resist the urge to exaggerate, or worse still, lie. And don't get offended or become irate if they get the story wrong or don't tell it your way.