This will help you identify your top prospects, and create an aggressive plan that not only brings them into your booth, but also gets them to look at products and programs while they are there. Develop a Balanced Budget. The Center for Exhibition Industry Research recently released the following average trade show budget statistics. All areas are equally important and, thus, should receive similar funding. Don't Overlook Promotion.
Effective promotion is the only way to counteract declining show attendance rates.
This could be a raffle, free giveaways, special show pricing, etc. Research what interests your audience and offer it. Since they don't look like a commercial advertisement, they are more likely to be read. Simply create a message and run them through a laser printer. Use last year's attendance or pre-show registration lists.