Figures and Tropes Figures and Tropes A figure of speech is a grammatical pattern of words arranged in a form to attract attention. Often these distinctions are ignored and they are both treated as figuration. They work because they are recognized by the reader. In this recognition, the reader is more likely to accept the message. Figures build image, and image creates favorable impressions that help persuasion.
Figures build effective verbal ethos.
Common Figures of Speech Parallelism . Employees should read the information about health care providers, designate a preference on the enclosed card, and return the card to our office. Juxtaposition of contrasting ideas, often in parallel structure. Fast talk gets you in a corner. Straight talk gets you out.