The target group must be clearly defined. Decision makers should probably be included. We should not worry about academic territories. This is an area were all participants win in the long run.
Environmental studies tend to be gloomy.
In these types of study it is important not to be just gloomy. Awareness is crucial, and this is gloomy. It is important that environmental education is multidisciplinary. There is a clear need to motivate. It is important to differ between target groups.