How one gathers information. Sensors perceive the world around them in terms of facts, observations, and measurements. Feelers make decisions subjectively, based on personal values and attitudes. Most people have some of every type, Richard says. The differences come in which traits dominate and to what degree.
Firms can take steps to enhance awareness of personality differences.
To communicate effectively with others, a person must understand his or her own style as well as the style of the people around him or her. Bill Ibelle in Lawyers Weekly USA, October 23, 1995.