For some Montrealers, CFMB is the Italian station, for others CFMB is the Greek station, others still - the Spanish station. As you can see, CFMB is over twenty stations combined in one. This segment of the population has only one, fully licensed, multilingual radio station offering programming in their native tongue, CFMB 1280. Simple arithmetic proves CFMB's potential to reach thousands of Montrealers. Advertisers' intent on attracting this often overlooked division of the population cannot neglect CFMB's strength in marketing their product.
Ethnic population prefers paying cash for their purchases.
The service is not structured to give an accurate account of the ethnic market. CFMB is the only commercial radio station catering exclusively to Montreal's ethnic population.