The public service announcements in this campaign use scientific data to explain to youth and their parents the effects of drug use on the brain. NIDA's latest scientific research shows that using drugs actually changes the way your brain functions. After using drugs a couple of times, a person is likely to become addicted, leading to compulsive and uncontrollable drug use. After using a drug once, a person may enjoy a euphoric feeling and use the drug again.
Drug use can change a healthy brain into a diseased brain, and the damage can be permanent.
Drugs change the molecules and cells in the brain, causing mood changes, memory problems, and trouble with motor skills such as walking and talking.