Work directly with manufacturers, advertising agencies, non-technical public relations agencies, magazines, etc. I will present your new product or new literature available press release to as many as 100 or more editors. Ideally a client s new product news story will be presented first - followed a couple of months later by a literature available announcement about the same product. New product news releases produce large quantities of reader inquiries as they are published in a diverse spread of publications. Inquiries will come from potential users of your product or service as well as potential resellers, distributors, agents and representatives wanting to sell your product for you and profit along with you.
Distributors are pleased to receive leads for follow-up.
This is visible evidence of your cooperation and support. The market research value of news release response is an excellent guideline. Advertising agency sales people try to sell clientele on their media analysis skills. They claim to know best where you should spend your advertising dollars. Anyone can buy advertising space anytime.