Clearly, Indian companies are savvy about customer relationship management. There is no reason why they cannot make a competitive difference in channel management. It is a strength that any multi-national would respect. Technology and service will allow us to build customer relationships and create customer loyalty. The tough question really is product development.
Global corporations have the ability to spread costs over a larger product portfolio.
Whether you are a passenger car maker or a multiutility vehicle maker, you have to develop a niche. Niche demands product development since the customer desires sophistication. As we have seen in the past, when a market crosses a certain price barrier, there is no market. There is only a ghost market. Below that is the affordability band.