The following Friday, publishers receive a completed magazine. The structure Swaidner has instituted does not prevent him from enjoying variety in his work. I love that we're creating, and what we produce is effective. It fulfills a need, and there are tangible results. Swaidner's financial results traditionally improve during economic slowdowns.
Homes sell less quickly, so real estate agents advertise more.
Realtors don't feel the need to advertise as much then. The savvy ones, though, understand the importance of marketing and advertise regardless. Though he never imagined a career in printing, Swaidner seems pleased with where he finds himself. Next to steel, he says, printing is the second largest industry in the world. There's really no ceiling on what you can make.