And they are diligent about measuring their success. There are frequent customer meetings to ensure that customers' needs are met by the work performed. Surveys are conducted on a regular basis. Upper management contacts customers directly to inquire how the team is performing on the contract. Presentations are conducted that highlight the corporation's accomplishments in order that they be noted in the customer surveys.
Large corporations have entire departments dedicated to competitive analysis.
The department is totally focused on the competition for the corporation's products and services. The competitive analysis team analyzes the success ratio of the product, the financial aspects, and the competitor's presence in the industry. Competitive analysis is so critical to the success or failure of a large corporation that large numbers of consultants are brought in to assist with the process. Armed with this critical knowledge, large corporations carefully prepare for the bid and proposal arena. While examining the competition, large corporations will frequently make the decision that they actually need to team with the competition in order to win a large piece of business.