At the site, customers can find out about products and services, read recent news releases, get profiles of the firm and its subsidiaries, and so on. While the site is nicely done, it's not one I head to regularly. So those companies build content sites, which entertain or inform. The first are sites that provide information on a product. For example, Fidelity Investments hosts a site with a wealth of information about investing, retirement and related topics.
Interactive features help visitors plot out investment strategies.
O ther sites provide information on a product area. Both of these sites are fun and interesting to visit. S ome sites have begun licensing content from other developers to attract visitors. Princeton Review, Hollywood Online and others are now providing customized versions of games from The Riddler. Since early 1995, the original Riddler site has given away hundreds of thousands of dollars in prizes to contestants who won trivia, scavenger hunt and crossword games.