A study of the rhetorical, psychological and ethical principles of influencing change in others which includes consideration of the role of attitudes, beliefs, values and motives in human behavior. Application of theories through preparation and presentation of persuasive speeches and analysis of campaigns. Exploration of varied communication patterns which take place nationally and internationally. Includes analysis of demographics, formats and trends. FCC regulations, copyright laws and ethical codes are studied.
Lab applies electronic theory to operation of audio systems.
Emphasis is on news and documentary. Lab includes basic ENG, editing, and lighting. Includes a general survey of the field of advertising. Case studies, prize-winning advertisements and field trips are included. 1000 Principles of Marketing.