She's also the cinematographer, and her digital camera has access to startlingly private moments. She co-produced that one with D.A. Pennebaker, the legendary documentarian, who is also the producer this time. When the film begins, the new company doesn't even have a name. Tuzman and Herman make the rounds of venture capitalists, and it's obvious that Tuzman is the expert pitcher, while Herman, more technically oriented, drives his partner crazy by bringing up bright ideas in meetings on the spur of the moment. Tuzman lectures him to stay on message.
Dollar signs dance before their eyes.
Meanwhile, of course, there's the problem of actually writing the software. Berardinelli even writes his own reviews. Famous figures float in and out of view. The partners smile from the covers of business magazines. Former Atlanta Mayor Maynard Jackson turns up as a consultant.