Employees should be evaluated on their ability to foster and develop these core values and work toward this final destination. An enterprise shouldn't shy away from eliminating someone who doesn't accept these values. The digerati are used to their companies being deeply committed to every initiative because they can't afford not to be. Dot-coms are maniacally focused on a mission, and their success is based on their commitment to getting there. Jettison the chaff.
Hairballs gather matter as they sail through space, and productivity falls as the company expands.
The digerati have become accustomed to doing whatever is necessary to finish a job for their organization. They'll bring that attribute with them to your enterprise, but that kind of enthusiasm will wane almost immediately if they have to compensate for some of your team's underperformers. They won't tolerate picking up the slack for their peers for long, and they shouldn't have to. Eliminate problem employees or risk losing their more productive counterparts. Keep the machines well oiled.