They tune to KCRG SportsRadio 1600 to be informed, and because they trust and believe what they hear on our station. The news audience is primarily educated, affluent adults in high-profile occupations. These above average consumers are prime targets for automobile, travel, banking and financial products and services. Your advertising fits smoothly into the flow on news radio. Every commercial message is on page one.
Listeners pay attention.
Listeners turn on news radio because they want to be informed, and they have confidence that what they hear is reliable.