Your goal is to match your professional skills with the organization's needs. Furthermore, you will be prepared to explain in cover letters how your experience and skills are aligned with the company's demands. Harnessing Your Power You can learn more about the climate and culture of companies by taking informational tours, speaking with people who work for the company, reading annual reports, company newsletters, business and industry journals, and interviewing human resource personnel or recruiters. You can evaluate market demand and standard compensation for the position you are pursuing by researching salary surveys and professional association directories. Salary surveys may be found at the Career Center, the library, and on the Internet.
Many companies divulge enormous amounts of information on their Internet home pages.
By using all the tools at your command, you can complete your research more efficiently, enhance your communication skills in interviews and cover letters, and energize your personal and professional career aspirations.