Large corporations spend millions of dollars each year to maintain their good names.
With a good corporation's name behind it, a product will more easily outsell its competition. A good name is important to politicians, too. They want their names to be synonymous with honesty and integrity and concern for the people. But in order to create and maintain this favorable name or image, political candidates sometimes resort to exaggeration and even coverup tactics. Several names for the coming Messiah are given in this verse.