It is not an equal amount. Another emphasis is that libraries are a part of government that is working. Reward the positive. Some people assume that with the Internet communities will no longer need libraries. Reassert to people what the purpose of libraries is, and tie into new technology as a library service.
Electronic access is another method of delivery of information.
Randy Moody suggested we first conduct focus groups or a poll to find out scientifically what people's impressions are of libraries. We can tailor our approach based on the response we receive from it. We will find out what message to promote from gathering this information. We also need to assess the library community and the level of support for the campaign. This campaign is different because there are not excess funds available.