If you have any questions, please feel free to contact us. Here the buffer is complimentary of the ambulance company's reputation and its efficiency in submitting a bid. The close is courteous, but also includes some helpful information about another city which will be advertising for ambulance service bids. The letter concludes with a question contact clause. Both these examples show that bad news can be communicated in a less harsher manner than many of us have experienced.
Explanations can be clear and detailed.
Sometimes alternatives or suggestions can be made in a decision to help the reader out. All of these elements help maintain the reader's goodwill in an efficient, straightforward way. Look at the following examples of bad news communications.