Equal opportunities are good news for both employees and employers.
Basing recruitment decisions on age can reduce an employer's choice of the most suitable candidates. It is vital that employers realise that age prejudice is damaging to business and society - and must not be tolerated. Scottish companies have welcomed the Code of Practice. Both Scottish Power and Peckham and Rye, retailers and wholesalers of food and delicatessen goods, have been singled out as examples of good practice. The Government is also taking practical measures to ensure age diversity in employment.