Develop an ad campaign. You might incorporate direct mail, advertising and public relations into your plan. And don't underestimate the importance of attending association events and meeting informally with colleagues and clients at least once a week. Once you've determined which marketing tactics to use you'll have a better sense about how much time it will take and how you should schedule these tasks in the busy days and weeks to come. Organize your office.
Good organization saves time.
Instead of putting notes and messages on Post-its, note pads or scraps of paper, write everything in a single spiral notebook. You'll no longer waste time sifting through your desk for important bits of information. Also look into database and communications software. Post deadlines and track your progress on a marketing wall calendar. Whatever your marketing challenge, there's likely to be a high-tech or a hightouch solution.