Pages should be thematically consistent and visually engaging with a link hierarchy that is logical and intuitive. Key content feels right at your fingertips. By definition, great design is functional . If you have to search for links, or stumble through the content, class is definitely not present. If you are assaulted by flashing graphics, rotating logos and bouncing icons, rest assured someone is having fun at your expense, and that's not class.
Great design is inherently simple .
It's much easier and cheaper to slap together a site worthy of Vlad the Impaler than of Bach. Delivering information rich content in an intuitive, appealing manner takes effort, and experience. Find a web designer, not a producer . Great code does not make a great site . Code is the engine of every web page.