You may not be able to compete in real estate or size of your workforce, but the look and functionality of a top quality Web site just aren't that expensive. Your Web customers don' t know what your physical storefront looks like, and don't care. Considering the national and international marketplace the Internet opens up, all you need is a thin slice of the market share to make a huge difference in your company, while a large company needs large results to see a noticeable difference. We don't want to jump in to something which is untried. We'll let someone else make the mistakes, and enter the marketplace when the path is clearer.
Every new technology has early adopters and later adopters.
This too shall pass. No, I don't think it will pass. But not pass. Already 40 million Americans have access to the Web, with the number increasing by several per cent each month. No, this isn't a fad.