Send employees who are high achievers in the same field in which you are recruiting. Their knowledge of and excitement about the field will be a magnet for students looking for a good start. Hiring managers make the best interviewers.
Executives make the most impressive speakers.
Alumni are always good. They're enthusiastic about the school and have an immediate bond with students and administrators alike. Campus relations efforts don't come naturally to everyone. At Tellabs, we have training sessions for people going to career fairs or campus interviews, and another session just for campus interview skill training. The orientation sessions focus on the message and image we want to consistently present, as well as the nuts and bolts of getting materials, controlling candidate flow and evaluating students.