The audiences are segmenting and so is cinema. Marketing savvy makers have figured out how to keep budgets in control and create enough buzz to appeal to niche audiences. Kukunoor's second film, Rockford , celebrated 100 days in Mumbai. Alongside Shyam Benegal is making Zubeida , an arty love story with stars Karisma Kapoor and Rekha. And Govind Nihalani has already burnt his fingers with the mainstream Takshak .
Labels are for the primitive.
A film is either good or bad. It either works or doesn't. Which is wonderful. Let a thousand flowers boom. She is based in Mumbai.