Packaging can do more than contain and protect the product. The package can make the product easier to use and more convenient for the customer to store. Packaging Sends a Message. Creative use of design in packaging can visually help to tie the product to other elements of the promotion mix. May Lower Distribution Costs.
Good packages save space and are easier to handle and display.
In helping distributors and end-sale retailers, good packages are more welcome by these intermediaries. Federal Fair Packaging and Labeling Act. The law also calls on industry to try to reduce the number of package sizes and make labels more useful. Ask them how much more time it takes to hand enter the code. For example, a 50 pound bag of dog food at Wal-Mart used to be all but impossible to scan.