The program will take place at all 24 NHRA Winston Drag Racing Series events in 2001. Clearly, Accor Economy Lodging sees the inherent value of being associated with the world's fastest motorsport, as well as the tremendous potential of reaching our fan base to increase exposure and revenue. Our 'Who Got the Light' program is designed to reward those racers who win the closest races, which is the name of the game in this high-powered motorsport. NHRA-sanctioned drag racing has proven itself as a compelling sport distinguished by unparalleled loyalty from auto enthusiasts, and it continues to broaden its nationwide appeal. We like the fact that the sport is so accessible.
Fans have direct access to the teams.
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