Obviously in the JOA camp, Mr. Roberts seemingly received his training in free enterprise from the Lenin School of Economics. And the JOA is bad. A central premise of economics is that all relevant product and pricing information is known to the consumer. Advertising plays a key role in making that premise a reality. Though you would never know it from Mikael's reporting, Ryan Ross was absolutely correct.
Less advertising makes the market less efficient.
Look it up, comrade. First, if I wanted to read the Sunday Post , I would have subscribed years ago. I didn't, primarily because of the broadsheet format. But I'll apply an even more denigrating, appropriate adjective to the Saturday edition of the News . With a tabloid, I simply prop the paper on my table and, without putting down my coffee cup, flip from page to page with complete ease.