Send the announcement to the same journalists who usually receive your news releases. The day before the news conference, telephone your media contacts. Try to interest them in attending and find out if they have special requirements for lighting, sound, or background information. Check with government offices, security officials, and others who control access to the conference site to make sure that all reporters can enter the building. If journalists are excluded, it may result in negative publicity, and your efforts will have backfired.
Journalists usually have the last word.
Conducting the news conference. On the morning of the news conference, have enough copies of press kits, news releases, and other materials on hand. Make sure the room is ready for use, that all microphones and electric outlets work. When journalists arrive, greet them and ask them to sign in so that you have a record of who attends. You will use this list later to follow up.