The immediate goal for a new church is many new people . Lots of new people have to walk through the door quickly. If a new church is to be averaging 100 by the end of year one, more than 1,000 people will have had to visit at least once. Getting people to walk through the door at least once is the result of effective promotion. Getting people to return is a different issue.
Excellence is important to getting people to return .
The quality and style of the service is important in getting people to return. The service must be comfortable for those who attend if they are to come back. The new church must pay particular attention to the people touches . It begins with greeters in the parking lot and continues to greeters in the building to participants moving among the new people and presenting a welcoming atmosphere. Then follow-up for absentees begins immediately with one absence.