Just consider, in particular, our decision to build our future EMC test equipment not in some other country. This clearly expresses our pledge to Swiss quality and craftsmanship ultimately justifying a premium price for a premium product.
Image is the result of quality, innovation, and tradition.
In our present day and age it is the essential foundation for the lasting, ongoing success of a brand. This provides a stable base and increases customer satisfaction. The idea that less can sometimes be more, is propagated through every department and at every level. But a philosophy alone is meaningless unless it is used in daily activities. This applies to all aspects of business but especially issues relating to customers.