This can be information about the history of your business. If you are a small town success costumers often feel like contributors to your success when they know your story. And if it is a story worth repeating it will be. Other information you can provide are ways to save customers money or get them noticed. People will share this information with associates and your business will be mentioned, if this happens often enough people will begin to think that you have a fantastic company.
Many companies hand out advertising material, like pens, rulers, magnets.
If you would like to hand something out, give away something that is unusual and that will get talked about. Give away an antenna ball, a license plate cover or something else that is sure to get noticed and talked about. Now for some ways you can enter your business into conversations. The key here is to ask them first. That way there is more time to talk about your business, because they are not sitting there waiting to tell you what you do.