At around 10am, account executives start calling clients and journalists to place features and to ensure ongoing press events are running smoothly. Profile account executives tend to work on 3-4 different account teams, which requires effective time management. Press calls can come unexpectedly and always have to take priority, which is probably the biggest challenge. Often, time management is a matter of common sense. I generally carry out other tasks, such as copywriting, during lunchtime hours and the end of the day.
Flexibility is all important.
I've had to attend crisis meetings and put together crisis documents at very short notice. Similarly, I've been working on press releases or articles that are suddenly aborted by the client. You have to accept these things with good grace. There's no point in getting flustered. With client relationships, it's vital to empathise with the pressures they're under.