The recent tragic death of a Louisiana State University student from apparent alcohol poisoning highlights the need to curb binge drinking at bars that prey on students in college communities. Too many of those bars solicit student business with brazen advertising promises of certain intoxication.
Ladies drink free.
Those are some of the college newspaper come-ons that lure students to neighborhood bars and provide incentives and encouragement for heavy and abusive drinking. According to a recent survey, such advertising in many college newspapers has increased by more than half over the past decade, stymying college and community efforts to reduce binge drinking. Now those communities have a how-to guide on fighting back. It may also help to avoid alcohol-poisoning tragedies in the future. Last Call provides a broad range of strategies to help community leaders confront irresponsible bar promotions and create safer, healthier communities.