A sense of humor helps.
Flashy graphics are nice.
But the fundamental traits that make a site work are more elusive. This article will break down the essential characteristics of great Web sites into some easily followed rules of thumb. Most of these guidelines are just plain common sense, which seems to be a scarce commodity on the Web. Overall, we've found that companies either get the Web or they don't. Since his death, from cancer, in 1988, the Feynman industry shows no sign of diminishing.