Short papers are 2-3 page assignments which help a student understand the material. For instance, students are assigned the task of finding and documenting a pro or contrary view on a marketing ethics issue which brings to light a problem to be discussed. There usually are a total of five assignments, which coincide with specific material from the textbook. Students are afforded about two weeks to research and develop their position. All assignments are made at the beginning of the term so students are able to foresee the remaining tasks.
Interaction is stimulated by asking students to present their position on an issue.
Pro and Con discussions are promoted. The assigned papers need not require a correct answer and debates should be allowed to flourish. The interaction seems to linger increasing class participation for a week or two or about when the next assignment is due. The paper should be assigned from various parts of the text curriculum as the term progresses. This provides for a more comprehensive perspective of the subject matter.