A Lovemark has sensuality. It invokes a combination of the senses - sight, sound, scent, taste and touch. Touch is often pushed from our consciousness in our highly mediated world, but don't believe it for a minute. This is how we experience the world and it is at this level that Lovemarks can exert their power. The I-Mac plays to all the senses.
Magazines are a supremely sensuous medium.
A feast for the visual senses. The seduction of small sensory indulgences. I have delighted over the last decade in the explosion of creativity in magazines. Innovative formats, different scales, things to open and a whole new sense of weight and occasion. A Lovemark has to score high on both mystery and sensuality.