What isn't known is when the crisis will occur. YES or NO 2. The event has the potential to substantially change the company's image with one or more of its key audiences. YES or NO 3. The event has the potential to draw on significant resources of the company.
Good news can also be a crisis.
YES or NO 4. Change in customer contract. The event can fundamentally change the written or unwritten contract between the company and a key audience. If these elements exist, the web organization may be facing a crisis deserving of an all-out crisis management effort. If management doesn't intervene in the cycles, a crisis tends to escalate.