A mailing list broker is an individual or organization that specializes in renting mailing lists for direct mail and other direct marketing promotions, such as telemarketing. For almost four decades, Edith Roman Associates has been one of the leading mailing list brokers. Today we are one of the top five list brokers in the country, serving hundreds of clients ranging from entrepreneurs and midsize mailers, to Fortune 500 corporations and major direct marketers. We can effectively service clients whose volume ranges from 5,000 pieces a year to 50 million a year or more. Even if you know what list you think you want to use and where to get it, it pays to go through a list broker instead of directly through the list owner.
List brokers can be objective.
Not only can they get you the list you want to rent, but they can suggest other lists that may be even more effective for reaching your target prospects. When you go to Edith Roman Associates, you get the benefit of our experience, expert counsel, helpful service, and quick, accurate processing of your list orders. All list brokers basically have access to the same pool of commercially available mailing lists. There are currently more than 30,000 lists on the market in North America alone reaching a total of 100 million business and consumer buyers. With so many lists on the market, it s difficult for small list firms to adequately research lists and keep up to date on available new lists.