There may be a link that they see, that one presidential candidate makes a difference to what needs to be done in education in my town. My town may be different than yours. I think there is a great opportunity to bring these national issues to your readers in your community's context rather than generalized issue stories that come from someplace else. That's not what your community needs. I think everybody ought to talk about what's happening with the economic engine in your town, because the election of a president is going to have an impact on that.
Every national issue is local.
And the local context that we can give our readers makes us valuable to them. Two weeks ago, at the ASNE convention, three leading publishers or CEOs in our business, the President of the United States, and the CEO of America Online all expressed a lot of optimism about the future of newspapers and the future of journalism in the Internet world. But that optimism hinges on our deeply rooted capabilities to provider our readers with local insight and on our deepest commitment to our community. I want to introduce you to someone named Jesse Daily. Now I wish Jesse were here this evening because I haven't met Jesse yet, but I sure talk a lot about him.