The predominant reason people click on ads is interest in the product advertised. Sure, sweepstakes, curiosity-makers, and entertaining ads all have their place, but that place is in line way behind targeting. It's tough to keep up with all the latest techniques to serve your ads to the right person and boost your click-through rate, but if you make the effort, you'll be glad you did. The Dilemmas of Wireless Web Advertising Put the world's two hottest technologies the Internet and wireless communications together and you get a lot of hype. Everyone is talking about the wireless web, and advertisers need to put it in perspective.
Email is a killer app, and people want constant access to it.
But let's face it. Jeff gives you tips for plotting your wireless ad strategy. It's good, then, that online health surfing is segmentable. Focus on the demographics that work for you - age and gender. Steer away from income and education.