World-renowned distance runners Frank Shorter and Bill Rodgers jointly served as race marshals. Ranked one of the nation's best road races, the Conoco Rodeo Run leads the Houston Livestock Show and Rodeo Parade, marking the start of the world's largest rodeo. Each year between 850 and 950 Conoco employee and retiree volunteers and their families coordinate all aspects of the race. More than 95 deserving students have received rodeo scholarships based on funds generated by the Conoco Rodeo Run. All ages are welcome to participate in the annual Conoco 10K Rodeo Run , and competition is open to individuals and corporate teams.
Individual competition is held for both men and women by five-year age groupings.
The first three age group finishers in the male and female divisions receive special Conoco 10K Rodeo Run awards. Corporate team awards are presented to the top three finishing teams in both the male and female, and large corporation categories. All registered participants in the race receive an official T-shirt. Awards are presented immediately following the race. The 6.2-mile run continued southwest on Main Street, then southeast on Oakdale and back northeast on Crawford.