An easy to navigate, well presented site. A page on the gift shop completes the site, with additional information on tours and admission. The site is part of a larger tourism initiative for the area of Naples, Florida, which is easily accessed from the Museum site. This is perhaps the nearest British equivalent of the United States bear museums. Created in 1984 by Judy Sparrow to display her personal bear collection, the site provides information about the Museum, the History of the Teddy Bear, Bears for Sale and a Schools page with activity packs and material for school visits.
Limited use is made of graphics and the images from the collection are very slow to materialise.
It was also part of a broader tourism package for the area, which was directly accessible from the site. To date, this appears to be the only relevant Australian teddy bear site. It is however, only one part of a larger craft oriented site, ranging from teddy bears to needlework, quilting, dolls, fabrics and collectables.