Actually, a lot of golfers, pro and amateur alike, can perform the trick to varying success. It's akin to soccer players juggling a ball on their feet and head, and basketball players twirling a ball on their fingers. But Woods' Nike ad is so popular and clever that many TV watchers apparently deem it too good to be true. At least that seems to be the case, judging from the number of skeptics who have called The Dallas Morning News to ask about the ad. It's the same principle.
Funny thing is, the commercial happened by accident.
Woods and the producers were taping another Nike commercial, the one that shows Woods on a driving range with other golfers, hitting shots in sequence. Woods said it was a humid, 90-degree day. The taping was taking hours because the production crew had to shoot the commercial from numerous angles. Woods was told that, for a 30-second commercial, his juggling routine needed to be 28 seconds. Before the fourth take, Woods told the director to wait until five seconds remained to say anything.