I got such an incredible response from my last post to the LE Digest. Thank you to all of you who contacted me and asked for help. In terms of layout, most web sites are not designed for optimum search engine placement. You can lose thousands of customers through search engine ignorance.
Every search engine is different.
How and where you place your keywords, both in the copy your visitors see and in the tags visitors do not see, will affect your ranking differently in every search engine. Of primary importance is selecting the correct keywords for your industry. This requires research. Go to the search engines. Type in the keywords you want to use.