COMV 263 or consent of instructor. The course is devoted to the study of the principles, the skills, and the techniques of Public Relations. Students will observe and evaluate real models of public relations in action. Then they will be challenged to devise models of their own in the fields that interest them most. This course will provide students with a chance to learn through participation in all aspects of a commercial radio station.
Emphasis is placed on oral interpretation as a communication act.
This course will focus on the work of the public relations practitioner as a communications specialist. Topics include the techniques of effective public relations and the demands of the field. Students will explore how segments of the public form opinions and how public relations should influence the public. Students also write press releases, radio and television announcements, and examine case studies. This class concentrates on the complete video project with the opportunity to develop a personal portfolio.