It is easier to get results at the local level. Skilled, dynamic leadership is important to group success. V. Interest Group Strategies. Lobbying is the formal, organized attempt to influence legislation, usually through direct contact. Bribery and other forms of illegal lobbying rarely pay off.
Lobbyists are the key players in the game of politics.
Former government officials. These have expertise, access, and influence. Lobbyists inform, persuade, and pressure. C. Grassroots Activity. Lobbyists seek to rally the public behind their cause.