We then use epidemiology to find the source and interrupt the outbreak. Consumer outreach is a linchpin of our approach to food safety. We have launched an aggressive campaign to promote the importance of safe food handling and preparation. The Department of Agriculture also has a toll-free Meat and Poultry Hotline that provides answers to consumer questions about food safety. And these safeguards have been successful because we've built strong partnerships with consumers, producers and industry as well.
Industry understands that food safety is more than a public health concern.
It's also a shrewd business strategy because, quite simply, safe food sells. Our approval process for biotechnology products is similarly tight and comprehensive. We hold public meetings to get comments on policies and regulations as they're being developed. We post information on the Internet about products under review. When a product is finally approved, Americans can and do believe in the integrity of the process because they've watched it happen and participated in it themselves.