The telecommunications marketplace is unceasingly volatile.
Infrastructure is no longer the issue.
As a service provider, you need to anticipate that demand and to respond quickly. That's the remedy for customer churn. Your challenge is to retain present customers, while attracting new subscribers, generating increased revenue to maximize your return on investment - and accelerating your path to profitability. Of course, you give serious consideration to cost containment. You've determined that offering videoconferencing to both business customers and residential Internet subscribers will provide revenue-enhancing support for your business strategy.