Other professional teams, such as the Anaheim Angels and the Seattle Seahawks, have already begun using CRM for targeted marketing. The Giants were faced with the challenge of finding an affordable way to utilize the Internet to reward and communicate with its fans. The new program allows Pacific Bell Giants Rewards Club members to register online to receive reward program information and promotional messages. With each game registered, Rewards Club members earn points toward prize drawings. They also increase their priority in the purchase of 2002 season tickets.
Fans can track how many games they have attended online.
TouchScape software also allows list segmentation, which gives the Giants the capability to decide who will receive each offer based on their information. The Giants have already seen a lot of fan participation, according to a spokesman. That database allows the Giants to track their most loyal fans and offer them more appreciation programs, the spokesman added. Bringing you the best technology specific search engines.