The J.D. Power and Associates Motorcycle Competitive Information Study provides unique insight into the demands and expectations of motorcycle customers. Owners of new motorcycles are surveyed annually about various aspects of their ownership experience in order to compile the most informative and relevant data, directly impacting sales growth and customer retention. The study provides an in-depth look at satisfaction with the sales process, sales and service experiences at the dealer as well as detailed product evaluations such as seating, looks and styling, riding and handling and engine and transmission performance. The J.D. Power and Associates Motorcycle Helmet Study provides crucial information that helmet manufacturers and distributors need to help identify the driving factors behind customers' satisfaction with their products.
Fact sheets regarding both studies are available below.
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