Describes the interactions of PR with other marketing promotion activities. Examines the basic uses of the media and provides experience in creating news releases and public announcements. Familiarizes students with computer basics on this equipment. Excellent lead-in course for further computer or CADD studies. Examines the fundamentals of graphical disk operating systems.
Emphasis is placed upon use of electronic spreadsheets as business financial calculators.
All course topics and problems deal with general business and accounting concepts. Introduces the economic and government environments affecting business and includes discussions on management, marketing and finance. Opportunities available for competition statewide and nationally in business skill areas. Additional study in hiring and firing procedures, employee motivations, and conflict management is provided. Emphasizes constructing and simulating business financial models.