But it also seeks to distinguish the region within San Diego County by highlighting the experiences possible within that region, from playing golf, to visiting the beach or other outdoor activities. As such, each member can choose whatever elements in the suggested program are the most useful. But overall, Mattson said, the intent is to make sure the individual advertising and marketing campaigns of each site reinforce each other and the entire North County region as well. One thing we have noticed that other organizations are starting to change their North County naming to San Diego North. North County says nothing to people outside of San Diego County, Farwell said.
Every county has a north county.
San Diego North is more precise. By promoting the environment and outdoor activities, North County will attract tourists who want to relax outside of the big city ambiance, said Ron Miriello a San Diego branding and marketing specialist who developed the branding strategy for the bureau. There's a quality of that we need to be capturing. The booklet suggests that quality is best captured by wording that's simple and spare, without bombast or hype. In other words, the goal is not to awe tourists with superlatives, but to promise an enjoyable and contemplative experience.