Increase acceptance of a situation. Pressures to conform which can lead to groupthink. B. Effectiveness and efficiency. It depends on the criteria used for defining effectiveness. Group decisions tend to be more accurate.
Individual decisions are quicker in terms of speed.
Group decisions tend to have more acceptance. The effectiveness of group decisions tends to be influenced by the size of the group. Groups should not be too large. Groups also are not as efficient as individual decision makers. C. Techniques for improving group decision making.