The target group for BHIM is full-time students. Research indicates that, in addition to churches, four major Christian groups target college students. However, none of these groups work exclusively with college students. A number of denominations sponsor some ministry with college students. Research indicates that the strongest denominational campus ministry with college students reaches just under 250,000 students annually.
Many Christian groups minister to college students in some way.
Also, most Christian groups are experiencing a growing interest in apologetics. However, our research did not surface any group that deals exclusively with apologetics for college students. Therefore, BHIM is unique in that it ministers exclusively to college students in the area of Christian apologetics. These truth claims are presented in a way that shows how they meet the deepest needs of individuals. Christian apologetics shows that biblical faith is the only approach to life that matches reality and that works when allied with life.