Web site development will continue for the history of the site. During development, Web designers have an advantage over more traditional instructional designers. Web designers can review the work of the HTML programmers and graphic artists as it is being completed. This allows Web designers to offer immediate feedback and suggestions for improvement while the site is being developed. In addition, rapid prototyping of Web sites can occur easily by creating the files that make up that site for review before linking those files to the Web.
Implementation is the fourth phase in the instructional design model.
Unlike implementing traditional instruction, implementing a Web site is a relatively quick process that involves posting the site on a server. Web designers must also plan for advertising the site during this phase. Effective advertising ensures that the site will attract an appropriate audience of users. The fifth and final phase in the instructional design model is evaluation. The evaluation process of a Web site is similar to the evaluation process of instructional materials.