Both cable and satellite TV companies are looking for good ideas that will distinguish them from the competition. Their doors are open. However, for the first time in years, cable TV has an edge. It can match satellite channel for channel - and, arguably, service for service. Plus, there's no need to purchase a cable box or put an antenna on the roof.
Goodness knows, cable TV has a history of messing up a good thing.
But satellite TV has its work cut out for it.