Pleasure, physical satisfaction at the fulfillment of some desire, is superior to happiness, an overall state of well being and contentment in life. Bodily pleasures are better than mental pleasures. Bodily pains are worse than mental pains.
Intense pleasures are better than mild pleasures.
Intense pleasure is not derived from memory or anticipation of what is pleasant. Present and certain pleasure is superior to future and uncertain pleasure. One should not endure present pain for the sake of future pleasure. Reason must work to manipulate conditions in order to maximize pleasure. Reason must master pleasure and not be mastered by it, although coming by pleasure is not always under our control.