Search results display products listed by all sellers meeting the search criteria. However, the seller has the option to be identified or to remain anonymous in the net market. Sellers have the option to be identified or anonymous for each product listing. Manufacturers have the same sales and marketing options in the Internet commerce marketplace as they have through traditional commerce channels today. Any seller with the appropriate regulatory licenses for chemicals can sell on the net market or through a storefront.
Manufacturers can also sell on the Internet commerce marketplace through their distributor agents.
As a neutral exchange, the marketplace will use the existing channel infrastructure of the free market economy. This new electronic marketplace enables buyers to search for products and services in an expanded market area. Just as the telephone and fax machine helped buyers expand their trade areas, so does the Internet. As in any free market economy, the laws of supply and demand will determine market pricing. Competition is the only guarantor of value.