Uses the case study method to examine strategic marketing management decisions involved in the selection of a target market and all phases of the supporting marketing mix.
Emphasis is given to the marketing policies and programs of multinational corporations.
This is done by systematic examination of cases and concepts. Students can speak effectively in front of a group or as part of a group. Students can demonstrate effective listening skills through their ability to analyze and interpret verbal messages for content, context, and affect, as well as retain messages acquired from the listening process. Students are aware of cultural diversity and its implications. Students should be able to incorporate concepts from Marketing to plot a course of action for these cases.