Not only do members attend the meeting in large numbers, at the exhibition they actively gather educational material and information on new products, services, and equipment pertinent to their field. More than 95 percent of the registered dietitians and dietetic technicians who attend submit continuing professional education hours as a result of time spent on the exhibit floor. According to industry research, exhibiting at trade shows is the most cost-effective way to make sales calls. Closing a sale that began with an initial contact at an exhibition is more than one third less expensive than closing a sale that began with a non- exhibition lead.
Exhibitions also are less expensive than field sales calls with new prospects.
Research also shows it takes an average of 3.3 personal calls to close a sale in the field. Only half of all leads from an exhibition require follow-up personal sales calls to close the sale. We hope that you will be among the more than 300 companies that will exhibit with us in St. Louis.