If you've given a speech on this subject, include the text here. Supporting documentation - Anything else that will help the editor. These include photos, articles from other news sources, or customer testimonials. If an editor contacts you by phone or E-mail, make sure to get the vitals on where to send your follow up packet. Your timeliness in getting this done is often the difference between getting your release mentioned or not.
Editors are on tight schedules to get their work finished.
Respect their timelines by accommodating them if they need something delivered faster than normal.