Informed clients are happy clients, and happy clients are repeat clients. Communicating with the judge. Attorneys can also keep clients by producing favorable outcomes for their clients' cases. Although many elements enter into a legal brief, an important element is writing quality. Here, human nature applies again.
Judges spend a considerable amount of time reading briefs.
Like everyone else, they appreciate material that is written in an interesting manner. During a seminar, an appellate judge once commented on the tediousness of reading so many briefs. She confessed to pacing herself while reviewing a brief, and rewarding herself with a soda after finishing a set number of pages. Writing briefs well helps ensure that the judge fully understands an argument. Yet good writing also may help a case simply by keeping the judge awake.