Florida Attorney General's Office Tune in to cable and independent TV stations late at night. They look like TV shows. They sound like TV shows. They often feature celebrities, but they aren't regular TV shows.
Infomercials are simply a new type of TV commercial.
They look real because they copy the format of TV entertainment shows. In reality, they are simply paid advertisements featuring compensated actors endorsing products or services. Look for commercials during the show promoting the same product discussed in the show. Infomercials often feature a toll free number or ordering information on the screen during the show. Remember, they are trying to sell a product.