Graphics and multimedia elements add to, rather than detract or distract from, interaction with the publication. Large graphics that take inordinate time to load on the computer screen are avoided. When large graphics are used the viewer has choices on whether or not to view them. Electronic links to other pages and other sites are clear and appear to work. Links are timely, or at least relatively so considering the fluid nature of the world wide web.
Links are be meaningful and, generally, avoid click here statements.
Page elements follow a unified design. Variations should be appropriate to the content. If the online publication is an electronic edition of a traditional publication it should contain appropriate original content or links to related content at other sites. Content comes from a variety of sources, including students, faculty, administrators, campus visitors, non-teaching staff, and community sources. Cutlines explain the picture without excessive verbiage or statement of the obvious and identify by name and title all recognizable persons.