This is not visible to users but is read by the browser if this feature has been enabled. If you so choose, you may then add one of a choice of ICRA logo buttons or a text link to show that you have labelled your site. If you can copy and paste in a word processor, you can add a label to your site. As well as protecting children, it sends a clear signal to governments that the World Wide Web is willing and able to self-regulate, rather than have the heavy hand of government legislation decide what is or is not acceptable. All other things being equal, a site carrying an ICRA label is more likely to be perceived as trustworthy than one which is not.
Further explanation is given in Definitions .
Full details of how to physically add the two elements to your site are given in FAQ 3.1 on the support page. If so, all well and good. If not, we'll contact you and see whether you need any further help. Ultimately however, sites not carrying the label will be deleted from the database. Search engines which look for ICRA labels, and any that ICRA may in future develop, will no longer include your site.