For example, the key question now is what fuel will be used in fuel cells. Lots of research is being done on fueling them with gasoline instead of methane or pure hydrogen, but this would have no benefit for the environment. At UCS, Mark has been working not only to get the word out about the promise of fuel cells, but to ensure that government policies provide the requirements and incentives that will bring the technology to market. Recently Mark turned his attention to cleaning up sport utility vehicles. While Mark believes in the power of technology to solve environmental problems, he emphasizes the importance of taking a broad view.
Innovation is more than just building better widgets.
It's about getting real people to make a change. Improving technology is an absolute priority, but it's really the easy part.