But the core issue is not philosophy or principles, it is performance and results. It is the need to manage sustainable tourism projects which generate acceptable profits. The critical first step to successfully developing sustainable tourism is the establishment of a new management entity. The Scottish Tourist Board in 1993 launched the Tourist Management Initiative to guide the development of sustainable tourism projects. Building an effective stakeholder constituency can proactively deal with obstacles and facilitate implementation.
Information flows from the national to local levels and from local levels to the private sector.
It does not mean uniform development in scale and types of tourism, but the ability to benefit from tourism commensurate with available cultural and natural resources. Stakeholders make recommendations and promote the benefits of a sustainable approach to their constituencies. From destination centered, focusing on the physical attractions of the site, to people centered focusing on meeting the needs of the tourist and host community. From consumption and pleasure driven, where tourists expect the luxuries they are getting, to values driven, where tourists are appreciative of what they are receiving and considering what they can give. To sustainable tourism which has three equal parties, tourist, community and industry, each has the power and knowledge to effect careful consideration of each other's needs and long term well being.