He's not signing up to get cable, he wants channels. These adjustments occur periodically, it's not the first or the last time this sort of thing will happen. It's a question of having enough negotiating power. Never forget the consumer-you're providing him with a service. He doesn't care how he gets the signals, he wants ease and value and he wants something that lives up to his expectations.
Economic turmoil is a wonderful opportunity for operators to try and squeeze programmers.
The more you squeeze a programmer, the less interested he's going to be in Latin America-because everybody will make less money and the product will be less sophisticated. The consumer will have less. The consumer's not going to get mad at HBO Ole or ESPN, he's going to get mad at the cable operator. So it backfires. For example, Brasil.