The key types of news There are two. First is hard news. Hard news reports an event, and loses its value as that event recedes in time. The headline stories of the day are hard news. Most of what you see in a newspaper or on TV or hear on the radio is hard news.
Features are the second type of news.
G ather background information on your club and on your swimmers . Get to know the media you're targeting . Be realistic, especially if you're in a major metropolitan area. Start local and expand your horizon. Read the sports sections of the local newspapers, watch the sport segments of the TV news.