4700 Retail Advertising. A survey of retail advertising, including co-op and collateral materials. Brings together work of preceding advertising courses, including application of creative strategy in print and electronic media for retail advertising, budgeting and planning. ADV 4800 Advertising Campaigns. An advanced advertising course requiring the student to prepare and produce a complete general advertising campaign.
Emphasis is placed on production methods, costs, research and media analysis.
4905 Individual Problems. At least 10 hours of Advertising in the Upper Division, and approval of the Chairman. The student and the instructor concerned will choose a problem or project which will give the student experience in his or her major field. ADV 4930 Special Study in Advertising. Variable advertising-related topics not covered in other advertising courses.