If the organization has not effectively organized, then they will have to compete with other fundraising organizations that have taken advantage of effective planning methods. In order to become effective, it is important for any organization to set goals and objectives that focus directly on the problems, needs, or cause that the organization is serving. This is important because there are often numerous needs relating to one another that are too massive to conquer together. Goals Setting goals should be easy and are usually the driving force in establishing an organization. Goals are essentially the purpose for an organizations existance.
Goals are usually a general statement that cover the scope of what needs to be accomplished.
If the goal is too specific it may restrict any changes that need to be implemented in the future that are not already accounted for. It's important to set realistic goals that have a specific accomplishment in mind. It may be as simple as setting the goal of improving the cleanliness of a parking lot or the number of participants in a program. But once goals are set, the organization should concentrate on setting more specific objectives or the steps required to reach the end goal. Objectives Objectives are required to take the organization step by step toward the goal.