They must continually work at improving their skills by analyzing their past performance and using their mistakes as learning opportunities. Customers develop long-term relationships only with salespeople who are dependable and trustworthy. If it doesn't, the customer will not rely on them again. Ethical Sales Behavior Honesty and integrity are important components of dependability. Over the long run, customers will find out who can be trusted and who cannot.
Good ethics is good business.
The key to building strong long-term relationships is to be responsive to a customer's needs. To do that, the salesperson needs to be a good communicator. The salesperson must be sensitive to what is happening and flexible enough to make those adaptations during the sales presentation . Emotional Intelligence Salespeople span the boundary between their companies and their companies' customers. At times the objectives of the company can differ from those of the customers'.