Technology allows prices to follow supply and demand more closely than ever before. This is done because vendors can monitor buying habits in real time and price accordingly. In addition, electronic auctions are becoming an increasingly popular e-commerce tool. And an auction is surely the best tool for pricing according to supply and demand. Regarding changes that need to be made, I would say yes.
Electronic commerce is still very, very new.
And companies implementing e-commerce will need to experiment and modify a great deal over the upcoming years as the best business models have yet to be discovered. In my opinion, the place of the government is to support, but not interfere, with e-commerce. The Internet and e-commerce have grown considerably and very fast without government interference. Finally, these opinions are my own based on my experience in electronic commerce and do not reflect an official European opinion in any way. The best of luck to you in your consultancy.