Try to communicate the uniqueness of your congregation. Avoid long bodies of text. These can lose the reader. Try to break your information down into a logical hierarchy of pages. Use one large graphic or several small ones.
Graphics can make or break a page.
Too many large graphics can make the page look gaudy and confusing. View your home page with several different WWW browsers. Each browser interprets HTML differently. For the ELCA home page, we test our pages using Netscape, NSCA Mosaic, and the Microsoft Internet Explorer. Just browse the Web and look at other peoples' home pages.