We know the facts - we know it would be great if people would conserve energy, drive less, and so on. Saying the facts, or making emotional appeals, somehow doesn't work. Look what's happening with alcohol and drugs. I have a theory - actually it's not mine, it's Aristotle's, but I've believed in it for thirty years or so. What came from me, he said, was not to bring people to me, but to bring people to themselves.
Great entertainment does that.
It binds the group together, but it brings people to themselves. It supports personal unity and the power of the self. I think those who are trying to change the world need to do something like what comedy writers do. They sit together in a room. They know that a gag isn't enough, and that they need to come up with great humor.