They also show an awareness of the necessity for natural competitors to join together in presenting a unified approach to branding. Producers from both countries want to evoke the best known and most admired characteristics of their respective lands, while also updating some slightly outdated images-an example that could well be followed by other parts of the UK, and indeed other countries. The first initiative, Fabric Ireland, was launched at the European fabric show, Premi re Vision, in Paris last Spring. A number of Irish woollen and linen mills are involved in the project, presenting new fabric developments that have harnessed major innovations following research by fashion retailers and designers throughout Europe, the USA and Japan. This market is inherently important to Ireland, both North and South, and we have the skill and experience to deliver inspirational fabrics throughout the world.
Irish weavers have a renowned reputation for weaving skills, design acumen and service levels.
Moygashel's imaginative collection includes a linen suede fabric, created by adding linen to a mix of cotton. Embroidered linens with Spandex print provide textural detail, while glazed, stretch, waxed and extra soft tumble-dried linens are also important in meeting the current demand for fabrics with unusual and attractive surfaces. Iridescent yarns add a techno-sophistication to the natural aesthetic of the linen base. Magee Weaving offers both wool and linen ranges as well as silks and silk blends. Porterhouse is both a supplier of woven fabrics and also a converter of its own fabrics into garments for mid-market womenswear.