Course components include field trips and guest speakers, along with planning, writing, pitching and implementing media relations efforts. BCOM570 Marketing Communications Provides a broad overview of the role of marketing communications processes. Analyzes consumer behaviors, provides a framework for evaluating marketing communications campaigns, and stresses the need for an integrated communications plan. BCOM571 Advertising Planning Emphasizes the development of an advertising plan as part of the overall marketing effort, including strategy plus creative and media planning. You will apply principles to actual practice in class projects.
Guest speakers supplement text content with actual cases.
Designed for people who manage or work with agency, in-house and freelance creative teams. This course stresses research, planning, implementation, measurement and improvement of internal communication programs from a management perspective. Establishes a practical understanding of objective-based internal communications. Through a combination of message and process development, discussion of best practices, hands-on production experience, and reflective evaluation, this course will address the multiple roles of the communication professional in the New Media environment. Admission to the degree program.