You can also visit the Company Doctor's web site.
Every company is in the service business.
Regardless of what you sell, if you plan to stay in business and grow your company, you need to focus on providing the service your customers want. Suppose you own a coffee shop. On a recent trip through Detroit Metro Airport, I stopped at a food stand to grab a hot dog. Although I was the only customer and two clerks were behind the counter wrapping food, neither offered to help me, even though I looked straight at them. I stood there, curious to see how long it would take for someone to wait on me.