It will focus on best practices, including emphasis on the ethical way to conduct online research. This session will allow the attendee to walk away with practical knowledge about this new way of collecting information and includes a discussion about privacy and confidentiality issues, recruitment of panels and offers an overview of the different types of web research available and when to use each.
Lunch is included.
In this role, Gaylord is leading the initiative to form relationships with advertising agencies and advertisers to create customized integrated marketing programs. Gaylord was executive vice president and chief operating officer at the Advertising Council, the nation's leading provider of public service messages. Gaylord currently serves on the board of directors of the American Advertising Federation, the Advertising Educational Foundation, and is a founding member of the eMarketing Association Advisory Board. His role is to shape the major differentiating strategies of the corporation and accelerate their implementation. These include portfolio strategy, positioning our current companies for higher growth, the integration of new companies for faster growth, and speeding the inter-connection of our current roster of companies to spur our client's growth.