The Web site will provide industry updates, sales leads, and articles about selling insurance. Needs and Motivation Next, identify your audience's needs and motivations. This may seem obvious, but performing the exercise will help you organize and focus your writing. Nurses need to keep abreast of changes in the medical field. They're motivated by the desire to learn about situations they'll encounter.
Fishermen enjoy trying different types of bait and are motivated to catch more fish.
New parents are nervous and need information. They are motivated by love for their baby and the fear of making mistakes. Insurance salesmen need to make sales and follow industry trends. Job pressure and the desire to make more money are possible motivations. Online magazines need fresh stories and articles.