Research will provide information about size, products and services, reputation, growth and diversification, competitors, and opportunities for advancement. An excellent way to become acquainted with an organization is through its videotape. The Office of Career Services Library contains many videotapes and the numbers continue to grow as employers recognize the value of this medium. Employers may also provide printed career literature describing various opportunities aimed specifically toward college graduates.
Many companies also have internet home pages that give information about their company.
Another good resource is the company's annual report, which is an overview of the financial health of that organization. Annual reports are available in the Office of Career Services, Heterick Library, and upon request from the company recruiter or public relations department. Read the front page, the local news, and the business section. You should research current periodicals. Magazine articles can be located through several online services.