The emphasis is on small businesses. The emphasis is on small businesses. This class concentrates on effective management communication for small business in media choice, message perception analysis, and presentation of advertising, promotion, public relations, and crisis management. 3 Topics in this seminar-style course vary depending on the instructor. Issues addressed will be current problems or dilemmas faced in the business world and their relationship to the student.
Emphasis is on critical thinking, problem-solving, and oral communication skills.
This class is an overview of the techniques and skills necessary to effectively manage employees. Recruitment, placement, training, development, compensation, motivation, appraisal, legal issues, and career development are covered. This class explores the manager's role in motivating employees, leadership, building teams, conflict resolution, micro and macro effects of the environment on morale, creating a positive culture, and implementing healthy change. This course focuses on problems and policies unique to small businesses. Concepts, processes, and techniques for starting and managing a small business as well as the analysis of the importance of small businesses to the American economy and how small businesses most effectively operate under the American government and the American legal system are covered.