This course explores the global environment in which business is conducted, with emphasis on legal, social and political dimensions. The demands for ethical responsibility in business are also explored and evaluated. This course is an introduction to the concepts of systems analysis and design in computer-based business information systems, and techniques in the determination of organizational requirements. Data base management systems are also introduced. Marketing problems of overseas subsidiaries of multinational firms are explored, as well as the importing and exporting activities of domestic firms.
Emphasis is on marketing practices of leading edge firms and the focus is interdisciplinary.
Current case studies are extensively used. The human problems of organizational management are considered from a multi-disciplined point of view. Concepts and research from the behavioral sciences are applied to the personnel problems of management. Theory and technique will be integrated by using group and individual study projects. This course is designed to enhance interpersonal skills related to superiors, subordinates, staff specialists, and peers.