They believe that the greatest connections in life are built on Love. They have a chance to take their brands to the next level, to become what we've called a 'Lovemark'. Something is missing from the current marketing repertoire. Analytical and fixated on detail, most marketing strategy is so anxious to get it right, that it's clueless about what needs to be right. This is where Lovemarks step up.
Great marketing is about emotion and empathy, seduction and dreams.
It's exactly the same for great magazines. Whether the headlines are fast cars, hot gossip or hard news, emotion is what keeps readers coming back for more. Information is everywhere today. It's a commodity and not where the competition is. Your spirit, your emotional core, is the element that makes the most important connections.