Not enough of us do and I thank Kris for bringing this to light for myself and for all of you. The fast, easy, and inexpensive way to create Flash animations for your Web site. Free evaluation version available for immediate download. Designers that learn their craft in conjunction with web graphics often overlook channels, thinking they apply only to the print world, but channels offer excellent control over your design and are required for some of the very basic functions of the programs. Wendy Peck at WebReference has written an excellent tutorial on channels explaining what they are, when to use them and why.
Elf bowl is a perfect example of viral marketing.
Elf Bowl creators, NStorm, knew just that. NStorm created Elf Bowl for one of their clients to get the word out about the client's web site. Enabling your visitors to recommend your site or email a page to your friend lets those visitors that love what you are about to pass the word on for you. The list can go on and on if you use your imagination. One of the best books I have read on the subject was in fact a viral marketing campaign in itself.