Software providers and customer companies alike benefit from this value proposition, and many investors are interested in promising ASP business plans. This course is intended for technology professionals interested in design, programming, product marketing, and administration of application service provider Web sites. It begins with a review of Internet business models and technology, including Web business models, communications and equipment, systems for serving and searching, Internet security, and Internet service providers. Teaching methods include a combination of lectures, readings, Web research, student discussions, and exams. Speakers are chosen from ISP, network engineering, ASP design and pricing, programming and project management, tools vendor and developer, and VC investment areas of the software industry to give participants practical insight into technical and product marketing aspects of the Internet ASP business.
Enrollment is limited.
His professional interests are Web technology and Internet start-ups. He also has technical management, programming, and product marketing experience in e-commerce collaboration, data mining, and scientific analysis systems.