Partington, for example, explains that his show must be near the manufacturing companies that make the buying decisions. Greenville was in the middle. He then sought a facility with the required exhibit space, meeting rooms and nearby hotels. For Jeff Kaplan, President of 4P Entertainment Group Inc., the Cobb Galleria Center was right for the Georgia Section of the PGA World Golf Expo. That research showed many golfers' homes near the Galleria Center.
Household incomes are considerably higher here.
The facility is close to the people who have money, and they come out to our events. When evaluating the physical plant, show managers consider both the square footage and the configuration of the space. Although suburban facilities often are relatively small, that's not a problem if the space is both adequate and appropriate. That means, he says, that the Mart really has the 60,000 square feet that the literature claims. A lot of preparation and planning went into it.