Your goals should include finding a certain number of qualified leads a day. This is not an outcome that should be left to chance or faith. Besides qualified leads, you may want to have a goal to collect business cards for future mailers. You may want to hand out a certain flyers and talk to a certain number of other exhibitors who can use your product. Usually a range of size and locations are available, and they determine the cost.
Good graphics starts with good primary images.
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