This annual thrives in poor soils with little water and reseeds easily, making it a popular wildflower. Check the plant label carefully. Both annual and perennial types of gaillardia are available. Annual gaillardia has the advantage of blooming for a longer period of the summer and costing less per plant. Plant in a spot with full sun.
Gaillardia also likes hot, dry weather and tolerates a wide variety of soils.
Trim spent blooms to encourage further flowering. Fertilize once when flowering begins, also to encourage further flowers. Pull up and discard plants in autumn, once frost has felled the plants. Try leaving the spent flowers on annual gaillardia. The plant often will self-seed in many climates.