They create a market by adding value to the referral of sales to others. They make sales easier, quicker or cheaper and in time make it necessary for any serious player in an industry to work through them. Market breakers are online businesses that destroy existing price structures. They do this in a number of ways including selling direct, selling below cost, or giving away certain services. Their revenue comes from sources other than sales and their goal is growth and market acquisition.
Hybrids are traditional firms that also sell online.
They make money from both traditional and e-business lines. This model promises the most profit for most companies and we concentrate on these. A number of issues determine the right approach for your company. We can work with you as you create an e-business strategy that allows your firm to grow and profit from the Internet. Web Design and Hosting Web and Internet usage by companies is evolving.