It's not even a global, social thing either, though there are many moments of world-wide social change involved. People are hurting and you find a way to ease the pain. People are ready to die and you help them find a reason to live. People are confused and you hold the glass that lets them see clearly. People are struggling and you lend them a hand.
Little improvements buy the space and ground for big ones.
Positive changes echo just as far and deeper still than negative programming. It's just hard to see that because there is so much negation around. That's three reference frames on the meaning of life. They are all connected and complimentary and there's much more beyond this. We'll look deeper later.