Just doesn't make sense, and more HS over-kill. You don't have the same thing for travel, but the crack down is the same. I can't help if the AD's got the rules changed. As an official, your either intolerant and overboard with all language, or you do nothing. There are very few that manage this well.
Inconsistency is the referee's worst nightmare.
Inconsistency in his own application, and inconsistency between referees. The differences here are more broad then interpreting fouls, but the consequences are obviously more harsh. I support HS's intent to crack down on foul language. We're supposed to consider this a classroom environment. They need to be put in perspective.