When Chow Yun-fat used a 9 mm Baretta in John Woo's The Killer , that was all the underworld wanted to buy. This is, of course, at the very least, brand recognition. As most of us feel, the future of this debate lies not with either extreme. We also will not stand by as governments or other groups blame crime on media violence while advocating a decrease in funding for social programs. It casts all discussion on the influence of the media in terms of the power and motives of those arguing.
Influence becomes irrelevant.
David Marr is more specific. Perhaps Marr thinks that if the argument is couched in these terms we will all say, 'Oh, okay, this is a faith issue - private, intangible, unprovable and belonging at home. Puttnam, however, believes this to be a much bigger issue.