Give the responsibility, authority, training, and tools necessary to make decisions to the person closest to the internal or external customer. Focus on ownership, versus blaming when encountering setbacks. Demonstrate a can-do attitude by taking initiative. Innovation and Continuous Improvement Foster an atmosphere that encourages prudent risk-taking, uses mistakes as an opportunity for learning, and values quality, constant improvement, and creativity. Honest Communication Establish effective, honest, and open communication among all employees, business units, and customers to improve TVA's effectiveness.
Flexibility Be quick and flexible in responding to new opportunities and meeting customers' needs.
Embrace necessary change.