The downside came as organizations realized their websites weren't doing anything. Level 2 - Interactive Site Moving beyond a basic, static site, the only limitations are your imagination and of course your budget. Interactive websites can provide a wide variety of information about your organization, the services you provide and contacts with your staff. Some dynamic content provides the user with a reason to return. Small databases can organize and display statistics about your organization's services and how they fit in the community or the national scene.
Key employees have email addresses associated with the website.
Many nonprofit organizations have some products for sale, and an interactive site could include a small E-commerce store. Limited fundraising using a secure server is an option placing a site at the higher range of Level 2 costs. At the upper end of site development, an organization has a major business presence on the Internet. The website can allow for major fundraising efforts with payment through secure server connections. Telephone and email help are readily available to customers.