When you visit one and order, many times you are not really ordering the main dish. In fact main dish, rice and variety of pickles, are provided free as much as you want. You are ordering side dishes. Most dishes are developed to be eaten with rice. It is suppose to enhance your pleasure of eating rice.
Korean barbecue is one of the dish.
It was seasoned slightly too flavorful to eat alone. The seasoning was meant to balance mildly sweet but bland taste of rice. KimChi is not Salad. It was meant to be eaten with rice. Most Korean restaurants will feature almost identical list of menus with standardized names.