This course is an in-depth investigation of selected current trends and issues of importance in personnel and industrial relations. It is an integrative, case-oriented approach to the study of problems and policy in personnel and industrial relations. Simulation exercises and case analysis are used in addition to lecture and student presentations. The major in Marketing requires 21 credits beyond the General Education requirements and the School of Business and Management Requirements. Junior standing in the School of Business and Management means successful completion of 60 credits in General Education and School of Business and Management Requirements including SPCH 101, MATH 201, ECON 211, ECON 212, ACCT 202, INSS 141.
Effective marketing forms the foundation of all successful business and non-business transactions.
This course introduces the student to the concepts and applications of marketing in society and in the firm and presents an overview of the marketing mix, global marketing, and careers in marketing. This course focuses the marketing concept on customer orientation, wants, needs, and desires so that organizational resources can be used to deliver need-satisfying products and services. It introduces explanatory and predictive models concerning buyers, marketing policy and strategy with emphasis on individual consumers and organizational buying. This course examines principles and methods of management as applied for retail problem solving at the managerial level. Includes analysis of location, organization, personnel, inventory control, buying functions, selling and profitability planning and management.