The Internet and other advanced information technology have forever changed the market arena in which virtually every organization competes. Companies that fail to recognize this that don't act swiftly and aggressively to turn the acidic nature of information to their own advantagecourt some dangerous business consequences. Answered correctly, these four questions for senior management will lead to competitive success in the acid information age. It is active and reacts with almost everything it touches. The stronger the information, the stronger its activity.
Information is a social acid.
It changes the nature of relationships. Information is an economic acid. It changes the nature of costs. Information also is a perceptual acid. It changes customers' expectations of service and performance.