Foot traffic is rare.
It's buried in an industrial section of Chicago. Customers have to make an extra effort to reach the store. However, at the same time, you have to admire the passion they have about music. If they could only channel their passion toward a practical goal but that's totally irrelevant for them. Whereas some people might use their creative energy to write a book or paint a picture or compose a song, they express their feelings by making audio tapes.