The higher the knowledge velocity of an organization, the more rapidly an organization can add premium knowledge to its knowledge base. Market Communications Capital High amounts of premium knowledge and knowledge velocity do not increase market value unless the firm increases Market Communications Capital. Market Communications Capital , represents the organization's level of communication to the market and is a major determinant of market value and competitive advantage. Organizations must constantly inform the market of developments through leveraging market communications capital. As Market Communications Capital is a component of a organization's intellectual capital, it is essential to deploy Knowledge Management and Intellectual Capital management techniques simultaneously.
Intangibles financially effect every organization.
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