In the past, however, this concept had generally been limited to more prescriptive, less time-sensitive subject matter. The Master Marketer volunteers are usually moderate to large scale producers and other agribusiness people with strong leadership skills, intermediate level marketing and risk management knowledge, and a willingness to work with their local county extension agent to start a marketing club and share what they have learned with other producers. Money 2000 is an effort campaign of Cooperative Extension designed to increase the financial wellness of participants through increased savings and investments or reduced debt. Participants set financial goals appropriate to their own personal situation, and take action to achieve them over the duration of the program. Extension educators equip participants with the tools to set and reach their goals through workshops, newsletters, home study series, Web sites, computer analyses, and other approaches.
Educational programs vary by location.
For most Money 2000 participants, small dollar amounts of improved net worth mean huge successes. Anecdotal reports from participants confirm the success of the Money 2000 program. But now I must depend upon saving money and planning for the future alone, and I know I can do it. Making goals makes me feel I have more control over my life and my future. Dr. O'Neill also completed a cost-benefit analysis for the 1,832 participants in New Jersey in 2000.