I sure thought it wasn't a great idea. I didn't feel that it accurately represented the situation at Hollins. Even if it did, it's not a good idea to accentuate the negative. Openness is the best policy, McPherson said. According to McPherson's research, tuition can account for 85 percent of a private university's revenue.
Fewer students means less revenue.
While most colleges and universities across the United States are growing, Hollins' undergraduate enrollment is shrinking. Its enrollment targets call for a freshman class of about 250 students. It expects to enroll 180 first-year students this autumn. Rasmussen's letter said that shrinking enrollment is eroding Hollins' endowment, but other university officials say that's not true. It has clearly grown since then, but it's unclear by how much.