It is the biggest drop in a recycling rate for any beverage packaging material in this decade. D.C. The Cola-Cola Company has 45 percent of the U.S. market and 50 percent of the global market. Coke is creating the problem by switching to plastic bottles with no recycled material. Eco-Cycle is the largest nonprofit recycling business in the nation. Founded in 1976, his organization provides recycling services to 280,000 residents and 800 business clients in Boulder County, Colorado.
Local governments feel the problem directly.
City councils and public agencies in communities in 3 states have already passed resolutions targeting Coke's plastic bottle waste. Morse is the Winona County recycling coordinator, with first-hand experience in dealing with the growing plastic waste problem. Coke's management simply wants to change the subject. But the facts speak for themselves. In 1998, industry data shows that 2 of every 3 plastic Coke bottles sold in the United States were dumped, not recycled.