Members of the Public Relations Student Society of America are gaining real-world experience by creating a campaign for national competition. Drake will be competing against other colleges and universities. If we can influence just one from starting it will have been worth it. The Bateman Campaign is intended to give participants a real work and life experience. The experience allows students to gain valuable skills in their field of study.
Interested students design, create and execute a campaign in accordance with that year's client.
In 1994 we participated and received a district award. This year the Bateman Campaign is working with The Partnership For Tobacco-Free Kids to plan a national campaign for Kick Butts Day, which is scheduled for April 14. Drake team members have adopted two classes of fourth and fifth graders at John Quincy Adams Elementary School in East Des Moines. The students have prepared various events leading up to the main event. The group collected material from the American Lung Association and from the American Cancer Society to distribute to students to take home and share with their parents.