Our use of pastels for example versus stronger colors is based on a desire to appeal to women versus men. We want a softer look than most web sites. We don't want our shorter name to happen accidentally. We also do not intend to be everything to everybody. Starbucks only serves coffee and can charge much more than restaurants for coffee.
Evian water is expensive while restaurant water is free.
But we want to be the site to Learn ASP and are hoping consulting, job, components and other sites grow and prosper. We will link to hosts, components, and help grow the people who want to prosper with the other words. We think the market for people learning ASP is bigger than all other aspects of the market and are willing to concede component sales, hosting, consulting, jobs, etc. to people who want to lead in that field.