This kind of monstrous arrogance leads you to believe yourself important in the construction of a story. It's important for both PR person and reporter to remember that we don't, per se, do anything. We are conduits. The PR person naturally thinks of themselves as the most important element of that conduit in order to do their job. They find out the salient information internally, convey it to the outside world, and in the process connect their customers or audience with their company or product.
Journalists have a surprisingly similar job when analyzed in that light.
I've noticed that I tend to over-interview. I've been on a journalistic jag since late December. I've written about 15 pieces for publication in the last seven weeks, which is a high number. For one New York Times piece, I've interviewed at least 20 people. My conclusion is that someday, I will learn to interview less and faster, but that every interview I conduct adds a data point to produce a more accurate story.