Your company web site carries a heavy load. If you're using brochures and posters to drive students to your web site, it has to be good when they get there. Although overall attendance at campus information sessions has waned over the years, many students still see them as helpful in making choices between companies. We've struggled for years to write an acknowledgement letter that isn't perceived by students as a rejection. Our focus group agreed that any letter that's not an offer is considered a rejection.
Email seems slightly more palatable.
However, if a student really is being rejected, a letter is the preferred way to learn of it. I highly recommend using your interns as a primary source for suggestions and feedback as you develop your communication media. If your intern program is well structured, this group should very accurately represent your target audience. All rights reserved.