Our success in fulfilling our vision is measured by customer satisfaction, Team Member excellence and happiness, return on capital investment, improvement in the state of the environment, and local and larger community support. Better communication equals better understanding and more trust. We appreciate and celebrate that great food and cooking improves the lives of all of our stakeholders. Breaking bread with others, eating healthfully and eating well-these are some of the great joys of our lives. Our goal is to sell the highest quality products that also offer high value for our customers.
High value is a product of high quality at a competitive price.
While we have very high standards for product quality, we believe that it is important to be inclusive and open minded, and not overly restrictive or dogmatic. Our customers are the most important stakeholder in our business. Therefore, we go to extraordinary lengths to satisfy and delight our customers. We want to meet or exceed their expectations on every shopping trip. Outstanding customer service is a result of both our Team Members skill and enthusiasm in serving our customers and their in-depth knowledge and excitement about the products we sell.