Packaging and Pricing. Consider the impact the presentation and price has on the service's or product's success. Consider various methods or options for getting your product or service to your customer. Using wholesalers vs. direct sales require different approach. Each has unique features with deferent impacts on returns.
Location can also be a factor.
Promotion and Advertising. What methods of promotion, advertising and PR will be used to communicate your message to your target customers. Costs of advertising and promotion is equally important. Put it all together in a cohesive planning document that will serve as your blue print to marketing success. As your business grows your insurance needs will change.