Dairy farmers must adopt new technology with the expectation of increasing total net return. The computer is no exception to this rule. The modern day computer is a tool that has enabled many advances in high technology possible. They allow us to analyze, collect, store and compile more data than has ever been available to us before. This information is allowing us to make better decisions on an ongoing basis, and better predictions as to the future.
Information is what is needed to make current and future decisions.
Information is data that have been evaluated in the content of a specific problem situation. Most business experts would contend that it is the proper management of data and information that is one of the keys to a successfully managed operation. However, most decision makers are more often than not, overwhelmed with the large amounts of data, but are actually faced with only a limited supply of information. The value of this information is directly related to the decisions the managers have to make. The dairy farm manager is as always faced with the challenge of allocating scarce resources within an uncertain production environment in attempting to achieve a defined set of goals and objectives.