So think of a story as a process, a dance between a teller and a taker, aware of each other's powers and responsibilities. Every story has a message, a set of ideas and emotions.
Every story has a design, or style, or aesthetics.
Every story has a medium, a space where the expression takes form. So every story is a trinity between these three things, and the two-way streets that connect them. Icon may be that place. Icon is a creative endeavor that uses the possibilities afforded by today's technology to bring something new to the art of storytelling. It is one of the finest repositories of trivial information that can be found today.