Before you get too focused on graphics, or the absence of them, I suggest you focus on your copy. The fundamental rules of selling apply to the web too. Copy is king and content is queen. As in direct mail, longer copy is better than short, emotional copy pulls better than pure logic, and unless you tell a great story or position yourself in an extraordinary way, your web site will fizzle. Don't get me wrong.
Looks are important.
And so is interactivity. Work with your designers and be sure that every graphic facilitates a response. Stress the importance of pages that download quickly. Finally, beware of graphics or animation overkill. All Rights Reserved.