Gary Hawke describes the inherent challenge of new media. It will evolve as we add features and make it a better site. Innovation is central to this project. An interesting use of technology currently being developed by Ryan and the computer-engineering school is a small window a user can open to their desktop that will scroll through current headlines. To read a story, a user simply clicks on the headline and a Web browser pulls up the story from the Digital Jayhawk.
Gentry encourages an aggressive approach toward innovation.
As the media industry changes, organizations willing to experiment will find themselves leading the way. The media industry will see some extraordinary change in the next few years and our students need to be involved in that. It is the revenue-producing ventures that interest Hawke. To the alumni, that is the 'wow' presence. This entails placing a camera on top of a university building with a view of Jayhawk Boulevard, and then streaming this video feed live through the Digital Jayhawk non-stop.