He essentially said that success in product development is simply an integration and overlap of fundamental consumer research, consumer yield analysis and product performance research. However, the proof of success is in the details of these three points. Dr. Lawless indicates that the use of the different aspects must be adjusted for each specific application. They put different teams together and all work to solve a problem. The discussion of copartnering includes this collaboration of different parts of a company as well with other divisions and companies.
Innovation is technology.
Innovation and bureaucracy don't mix. Successful innovators regard their customers and distributors as welcome partners. Creativity is highly valued and effectively promoted in creative companies. He did feel that technical implmementation was the key for evaluation and development of products. The goal of this company is to assist producers and marketers of specialty food products.