Case study includes one persuasive writing exercise in a business memo format and a business plan worksheet. Case study includes a persuasive writing exercise as well as three potential research assignments. Students help Port of Seattle Commissioner Paige Miller prepare for an important business meeting in Taiwan which, if successful, will lead to a new air route between Seattle and Taiwan. Students use reading and listening skills to learn more about business practices in Taiwan and then advise Paige on the strategy she should use in the meeting. Lesson plan includes written assignments, a group communication exercise, and an optional art exercise to create a marketing poster.
Lesson plan includes answer key for assigned chart.