People were urged to make more efficient use of their cars by driving slowly and doubling up whenever possible. Drucker noted that by using a minimum amount of energy and time, we can be very efficient in performing a certain task. Yet our work is actually effective only when it contributes to our goals. For example, you may work out a very efficient, detailed procedure for keeping personal financial records. The effective person doesn't let the apparent success of being more efficient mask the mistake of performing an activity that is not important.
Importance is gauged by contribution to our high priority goals.
Important tasks that are not urgent require initiative and perseverance. Since frequently there is no pressure for them to be done today, this week or even this month, these activities must be motivated by our commitment to their ultimate value. Urgency calls for immediate attention. Urgent matters come into our life demanding action. They are more an interruption than a contribution to our own priorities.