We all consult.
Many companies fancy themselves consultants.
They have the big ideas and if you pay them, they will shed some of their brilliance upon you. We are not so grandiose. This is why we are so selective in taking on new customers. There simply is not enough time in the day or qualified people in the industry to do the job the way we expect it to be done. Once we determine that we are a good match for each other, we begin to do that listenin' and thinkin' we just talked about.