So, they resist creating a strategy for making non-technical people want to use the technology. I used it to redesign training for military installation master planners and they are a tough audience. I mean interest, passion or commitment, is gaining credibility in the KM arena can be seen when people talk about corporate instinct. I believe human instinct is somehow wired into the emotional part of the brain. It is telling you it has compared the facts, as you see them, to a memory with similar facts and has tapped into the emotion associated with that memory.
Instinct is faster than logic.
The problem with emotional thinking is the skipping of the details. Some people are able to act on gut feelings and succeed often enough that they appear to be wizards or something. Some fast moving, highly skilled emotional thinker wants a bigger collection of details processed into corporate memory. Then he can recognize business patterns, tap into the corresponding emotion in his own mind and make a better informed, instinctive decision - faster. Ok, I knew the risk when I started writing this.