Clairol produces the hair product line. Secondly, I will analyze an ad for another hair product line, named Salon Selectives. The ad relates beauty and power to the products you put in your hair. I will be basing my descriptive analysis on the science of semiotics. Semiotics is the study of signs, which was developed by a Swiss linguist named Ferdinand de Saussure and the American philosopher Charles Sanders Peirce.
Every sign is made of a signifier and of a signified .
The signifier is the form, which the sign takes, and the signified represents the concept of the sign. As you read this essay, try to envision the ads before actually looking at them. See if you can imagine the ads that I am trying to describe. Then, after you view the advertisements, ask yourself if the deceptive text and pictures could buy you, just like they buy millions of men, women, teens, and children all around the world. The first ad is for a hair product line called Herbal Essences.