If you're not using email to communicate with your customers, then chances are you're not. Now you can deliver media-rich, highly targeted and personalized messages to your customers' inboxes. Email marketing has exploded in recent months. In fact, commercial email will soon dwarf postal mail, doubling the volume of bulk mail delivered in 1998. Because it is so much more cost-effective than other marketing channels.
Email is cheap.
According to one Forrester estimate, roughly 60 percent of the expenses of traditional direct mail is eliminated by email. Traditional direct mail usually takes up to six weeks for all responses to arrive. The rapid response rate means businesses can send tests to small audiences, evaluate results, and refine their messages before mailing to their entire target market. There's power in flexibility. Dealerships Have A Unique Opportunity Email marketing doesn't hold the same promise for all retailers.