Novell tried this low-tech method of push first and discovered that people tended to lose the messages. Hot Coupons, a distributor of coupon promotions, uses Intermind to push coupons directly to a user. Hot Coupon set up the system so that it will push coupons to about 44,000 subscribers based on zip code. Intermind's detailed reporting function gives Hot Coupon feedback on who is taking advantage of the offers. 911 Entertainment, a distributor of independent bands, presses enhanced CDs that contain Real Audio clients.
Fans can visit a web site and use the software to get new music clips and information.
David Gulbransen, Manager of Information Systems, Dimension X Gary Wolf, Executive Producer HotWired Both Microsoft and Hotwired gave some insight into how they were hedging their bets in the push market. Wolf said it is just too difficult to develop for all the push technologies out there. But soon, they will unveil a whole new product that tries to go beyond the way people are using push now. Know as Livewire, the product is unusual to say the least. The concept is to push 60 seconds worth of images related to current events in animated fashion every day.