The Elevator is a password-protected site that allows entrepreneurs 150 words to hook investors. In order to visit any area of the site, you must register at the reception desk. From there you move to level three to compose the 150-word pitch. Once your pitch is approved, a full business plan must be posted on level four. This is where predominantly local investors go to review plans.
Entrepreneurs go into the lounge to check to see how many people have looked at their plans.
Entrepreneurs and investors meet on the conference level to negotiate deals. Entrepreneurs complete a company profile free of charge. It's placed in the database and is matched with all the investors who have created a free profile that matches the business owner's specified criteria. This enables the business owner to contact the investors directly. Entrepreneurs can also authorize to have their contact information released to investors.