When we use the term, we're referring to the person who voices a program. It doesn't matter to the listener that the message is being translated or adapted from someone else's teaching. It doesn't even matter that there may be a script writer, a language translator, and even a studio operator behind the scenes that makes the production of a program possible. In the mind of the listener, the person behind the voice is a direct reflection of the on-air message.
Listeners begin to feel like they know the producer personally.
Many times producers receive personal letters in which their listeners reveal things they wouldn't share with anyone else. Given this reality, the voice behind the microphone is especially important. Therefore, the producer needs to possess the same qualities as a pastor or leader within the local church. A life that's above reproach. Recognized for moral character and good standing in the community.