We don't believe anyone will listen to our concerns, and if they do, we don't believe anything will change. But on Monday morning we go to work and tell everyone how awful our experience was at that restaurant. Customers will not continue to do business with us for long if we simply meet their expectations. Set your goals to create loyal customers. But keep in mind that customer loyalty starts with the internal customers employees and co-workers.
Loyalty is a top-down initiative.
It must start at the top. In order to build loyalty, we need to find ways to exceed employee and customer expectations. Loyal customers are more pleasant, purchase more products and refer new customers. They are also more forgiving when problems occur. Look for ways to surprise and delight them to build loyalty.