Still too wound up from the meeting to take a quick nap, I wandered in self doubt if all these years I was sending press releases the wrong way - by including a cover letter. It was a short walk. Let me tell you why you absolutely must include a letter with every single press release you send. I don t care what anyone else tells you. And you can believe this or not, it s your choice.
Examples are stories on automobiles, movie stars, and product write-ups.
Included also are travel pieces and company hype. The objective of sending a letter with your press release is not to say Here s a press release. It s to improve your chances of having your press release published. While your press release is fine in black and white on bond paper, your letterhead may be on better paper, and may be printed in several colors. Including a letter makes it a nicer, more credible package.