While male characters are always portrayed beyond their parental roles, women are hardly shown doing something other than their domestic chores or their motherly functions. Both female and male characters are shown taking part in commercial activity. However, male characters are shown purchasing more costly items. In the Ghana Primary Maths Book 4, women buy soft drinks and plantain, while Imaro's father buys a house. Only male characters are referred to as business investors or landowners.
Male characters determine currency or property distribution.
Even though both male and female are shown as industrious, the results of male initiatives are monumental while that of females are insignificant. In many textbooks, males have access to travel and transport while women stay at home or walk. Women are mostly shown as carrying heavy loads on their heads or on their back and having to travel long distances by foot. Males on the other hand, are shown driving cars, riding motorbikes or bicycles, on horses, or camels. There are several units in the series with illustrations showing male characters using various forms of transport such as a bicycle, motorbike, car, and horse while the women are shown walking with heavy loads on their heads and babies on their backs.