Navigation is intuitive and consistent throughout while user choices are obvious, albeit limited. The less distraction the better, says Max. Like a good garden, careful pruning of low-value pages and a good trellis of information organization makes this site a pleasure to stroll through. A consistent navigation structure exists, but Martha Stewart's brand had better be strong enough to convince visitors to patiently weed through the site before finding desired information. Gardeners Supply Company has not improved since Max's last visit.
Images are overgrown, crowding out any chance for an effective customer experience.
It took Max more than three minutes to traverse from the home page to where greenhouse equipment was featured. Over 100K of images required loading and nearly four more minutes of text and graphics scanning time were required to digest that particular page. Max applauds the consistent navigation through the bountiful rows of data but struggles to keep up with an overload of choices. I'll be online to find plants and other products that will bring a Garden of Eden to my very back yard, and I have no time to squander on sites that don't serve up fast and easy information. Me and a few others.