Marcom Awards are given for excellence in high technology and interactive advertising, public relations and marketing communications. Marcom Awards are sponsored by Advertising Age and its subsidiary publications Business Marketing and Creativity. Ads are evaluated by a 24-member panel of judges from ad agencies, public relations firms, trade journals and communications consulting firms. The creative team included Jonathan Cranin, executive vice president and deputy creative director, Jeroen Bours, vice president and creative director, and Don Kurn, copywriter. As a result, Marcom Award winners tell us not only what is hot in the industry but where the industry is going.
Judges select winners on the basis of creativity, execution and effectiveness.
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