Entrepreneurs sometimes find themselves in a dangerous comfort zone.
They are doing well enough to get by, but they aren't learning and their companies aren't growing. The trick to growth is to go back to basics and review how well you know your business and are fulfilling your expectations. Start by reviewing information you have accumulated on customers. It is useful to have a breakdown of their gender, demographic distribution and family income. Review average ages, number of family members and, if it's relevant to your market, ethnic origin.