In a story somewhat related to the previous two, one of the most popular beverages in Japan is canned coffee. All of the major soft drink and beer makers have their own line. In fact, Coke sells more coffee than Cola here in Japan. There are some famous pitchmen here too. Coke's brand, Georgia, is touted by Bruce Willis, while Asahi's, Wonda, is pitched by Tiger Woods.
Japanese men can apply their lover letter writing skills in a new mobile phone matchmaking service.
Using Mobile Internet access phones, men write strategic love letters with the goal of impressing their girlfriend into a lasting relationship leading to steamier and steamier correspondences. The trick is to not come on too strong or be too aloof. Such misplays will lead to nasty replies, or worse, rejection. Oh yeah, one important point, the women aren't real, but rather computer programs. If you're in Tokyo at night, you'd better not stay out too late.