This was a policy articulated by an outdoor outfitting company way back in 1912. The idea of impeccable Customer service is not new. What makes the Global Customer different is the sheer enormity of choice before him. Being the best in the country is no longer enough. Whatever we offer the Customer has to be the best in the world.
Globalisation is a new word in the Indian business lexicon.
But it has already unleashed a wave of unprecedented competition. Competition, in turn, has made the Customer a lot more demanding than ever before. The Demanding Global Customer Customers now tell us what they want, when they want it, how they want it and how much they will pay. Customers have changed the way companies design, manufacture and sell their products. Customers have altered the way companies compete with each other.