Online giving offers more than convenience. It also answers people's heartfelt urge to respond immediately to others in need. A check written by a person sitting in a pew at a local congregation may have to go through a more lengthy process. Offering online giving opportunities is often a cost-efficient option for groups on a tight budget. Online giving is available 24 hours a day.
Donors can make a contribution and receive confirmation at any time.
In many cases, online donors can earmark their contribution for a specific disaster, and sometimes even a specific need associated with the disaster, such as medical kits, or infant care kits. They can also sign up to receive ongoing e-mail updates about current or future disasters. That's why most disaster response organizations are integrating online appeals with other methods. Most are also just beginning the process of tracking online donors and analyzing the trend. Some groups won't offer online because it doesn't fit their constituency.