We should be asking can self-regulation work rather than has it worked. The DMA is concerned about collecting information from children under 13. The DMA has a privacy policy generator and on-line marketing guidelines. A condition for membership in DMA is mandatory compliance with our guidelines. We join with the On Line Privacy Alliance and the BBB in supporting compliance with Internet privacy guidelines.
Internet changes the balance of power.
People do not feel they are in control. They have a fear of the unknown and that they are not in control. Businesses still need broad disclosure requirements and children need protection. There is a need to build consensus between consumers and business groups. We need to look at protecting children under 13.