The most recent Internet size estimate is 1 billion pages - and growing. Those top slots are valuable and competition for them is intense. Let's look at several ways to move your site to the top. Good content is critical to a good search engine score because many elements of search engine algorithms rely on page content to score Web sites. It also increases the probability that Yahoo or other popular directories will list your site.
Good content is vital.
It's fundamental to every legitimate search engine strategy. Content is still critical since your site must contain valuable information that other sites want to share with their visitors. Some use more complex algorithms that consider link importance - they rank the importance of the links and calculate a weighted link popularity score. For instance, if Web Developer's Journal were to link to your site, that link could be worth more than 20 links from your friends' personal Web pages. Many search engines are giving link popularity greater weight in their algorithms because they believe it indicates quality.