Plants with this flowering habit are monoecious. Most flowering shrubs have flowers with both female and male parts. Brightly colored fruit make a better show than dull colors. A number of shrubs have black or dark purple fruit that often go unnoticed. The time fruit is ornamental should be a consideration.
Fruit persisting into winter provides color in the winter landscape.
A Shrub may produce beautiful fruit but too few to be noticed, so their ornamental value is low. Within limits, the larger the fruit the more ornamental it will be. Large fruit can be a problem to clean up. Don't plant shrubs with poisonous berries near public walkways. Some shrubs produce fruits eaten by birds.