The following is a general description of the course work required for each concentration. In this concentration, you will learn about advertising campaigns, advertising sales, copywriting, direct response planning, media buying, and marketing and account management. Many advertising students minor in communication design and take courses in art, drawing and design. All advertising students take an 18-hour business concentration. Broadcast news Students in broadcast journalism will learn how to write and report for radio and television news.
Great emphasis is given to practical experience.
This is considered a specialty field of journalism. UNT's program is the only one in Texas. If you are interested in business writing and choose this option, you will learn about accounting, business computer information systems, business law, editing, feature writing, finance, management, marketing, microcomputer applications for newspapers and magazines, public relations and reporting. News writing-editorial You should choose this concentration if you want to be a print media news writer or editor. These professionals must carefully check facts, know about current events and write swiftly skills learned first in college with extensive writing and editing courses.