Because businesses must change more rapidly than ever before, stories are more critical than ever. They help employees see themselves creating and delivering new products. They help customers see themselves using new products and services or interacting with an organization in an unfamiliar way. To solidify an identity. A corporate voice emerges from the sum of a company's stories.
Diverse voices speak to create a single harmony.
To differentiate yourself from the competition. Your story is a unique composite, and like a fingerprint, cannot be duplicated. Who you are, how you got there, your individual customer successes cannot be plagiarized.