If your customers don t read the manuals, then they call your support lines and that costs you money. Supply documentation that s useful, understandable, and even enjoyable to read. If customers get the help they need at from a manual, they won t call your support lines. And there s more to the business impact of writing than just eliminating customer and technical support costs. But if customers have a bad experience with it, they won t be back.
Good documentation sells the upgrade and the next product.
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