Nor does he favor technological solutions, such as the V chip, because he believes kids will find ways around them. Rich believes this inoculation can be done by giving the other side of the story. Before a violent video or film, visuals could be added to show how the upcoming violence is faked, a strategy to divorce fantasy from reality. The pain, suffering, and other consequences of violent actions could be portrayed with as much potency as violence. Things will only start to happen when Nielsen ratings drop and kids don't see the commercials on these programs.
Dollars are the only thing that the entertainment industry listens to.
We do have a choice between showing thoughtless violence and entertainment that moves us and guides us to think about how our lives and those of our children can be safer and better. We have to move from just saying the infection of violence is terrible to developing the antibiotics that will cure it.