The registration page can include links to related websites, sponsors, contact information, meeting materials, etc. Tracking how often a potential attendee is contacted about an event helps turn the event planner from a cost center to a value center, according to Aggarwal. It is powerful to say that John Doe attendee was touched X amount of times over the last 12 months through event invitations, follow-up emails, etc. Another benefit of cvent is that planners can track attendee demographics before the event to help fine-tune it. When creating invitations, planners can ask optional or required survey questions for invitees to answer when they register at the event web page.
Event programs can still be fine-tuned based on attendance.
The software then automatically segments invitees based on their responses accept, decline, no response and sends targeted messages to increase response rates. Those who decline can be sent a follow-up email asking their reasons for not attending and whether they still have an interest in the organization and its future events. That information can be used to tailor future programs. As with many online registration services, planners have access to real-time event statistics through a secured event management page. In addition, an Event Update Report is sent on a weekly basis, or as often as necessary.