Its mainstream, television, is superimposed upon and reorganizes print-based culture. Unlike the industrial revolution, the new upheaval does not uproot people from their homes but transports them in their homes. It re-tribalizes modern society and changes the role of education in the new culture. F or the first time in human history, children are born into homes where mass-mediated storytellers reach them on the average more than seven hours a day. Most waking hours, and often dreams, are filled with their stories.
Giant industries discharge their messages into the mainstream of common consciousness.
The historic nexus of church and state is replaced by television and state. T hese changes may appear to be a broadening and enrichment of local horizons, but they also mean a homogenization of outlooks and limitation of alternatives. For media professionals, the changes mean fewer opportunities and greater compulsions to present life in saleable packages. Creative artists, scientists, humanists can still explore and enlighten and occasionally even challenge, but, increasingly, their stories must fit marketing strategies and priorities. B roadcasting is the most concentrated, homogenized, and globalized medium.