Various franchise systems will be analyzed for marketing effectiveness and financial performance. Difference between entrepreneurship and franchising will be presented. Students will also learn how to select a franchise. Students will have an opportunity to understand service process and its rule in the hospitality industry. Various service systems will be analyzed for marketing effectiveness and financial performance.
Emphasis is on understanding service gaps and developing strategies for long-term survival.
An exploration of strategies utilized by the food service manager to create a more effective work environment. Application of advanced human resource concepts useful for problem solving and decision making needed in a diverse and competitive hospitality industry. Students will learn the importance of environmental scanning and strategic management. Students will have an opportunity to analyze cases from hospitality industry from strategic perspective. An overview of the local, state, and federal laws and regulations which promote policies for an effective hospitality organization.