The weight of each category varies with the goal of each site. Content, for example, is clearly more valuable to a news site than Visual Design, and quite the opposite for an arts site. Lastly, the Best of Asia Pacific would only entertain sites in the listed countries. Content Content is the information provided on the site. Good content should be engaging, relevant, and appropriate for the audience-you can tell it's been developed for the Web because it's clear and concise and it works in the medium.
Good content takes a stand.
It has a voice, a point of view. It may be informative, useful, or funny but it always leaves you wanting more. Structure and Navigation Structure and navigation refers to the organization of information on the site and the method in which you move through sections. Sites with good structure and navigation are consistent and effective. They allow you to form a mental model of the information provided, where to find things, and what to expect.