The logo has to be just as striking in black and white as it is in colour, eg a school logo may be in colour but it will be in black and white when going through a fax or in a newspaper. It should be clearly able to be identified when it is reduced in size, eg it can look great on a banner or a sign but still should be able to be clearly recognised on a company or school T shirt. This means that the symbols should not be intricate - make them very simple as complicated symbols are not easy to recognise when reduced in size. Children will be naturally attracted to the 'fancy' fonts but remind them that the idea is to get the message across and that fancy typefaces are often hard to read. If painting or drawing letters, keep them simple and constant in style.
Groups discuss their effectiveness in terms of colours, typeface, design.
Pupils must be able to justify their ratings. Make sure logo questions are prepared before the visit. First Topic Okati School Pupils design a logo for their school or classroom. Complete the logos in both colour and black and white. Try combinations Take a Look at Commercial Logos on the Web Have pupils visit the site linked below of a New Zealand Commercial Logo Designer on the Web .