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An honest, legitimate home based business opportunity. He is a frequent presentor and consultant to independent entertainment and new media providers on empowering digital technologies. Your carefully developed and incubated opt-in mailing list is also the perfect audience for testing what new ad copy you've written sells best. Speaking of that, Patrick also recommends rolling the commissions you earn from your opt-in list while testing your ads directly into your advertising budget. A sort of instant ad budget for affiliates.