Introduces interdisciplinary theories as they relate to concept development and construction of meaning in design communication. Explores the impact of media on culture and social responsibility. Emphasis is placed on professional standards and craftsmanship. Meaning, concept development, process, research andproblem solving is emphasized including appropriateness and responsibility to communicate effectively. Typographic fundamentals, historical contexts, visual organization, meaning and expressive qualities of type as visual form and visible language.
Emphasis is placed on concept and the relationship between content and form.
Explore type and image's informative, expressive and experimental potential to solve complex narrative structures. Form is stressed. Sequential design and structural systems dealing with experimentation of type, image, pacing and form. Concept development, research, writing and presentation skills are emphasized. Emphasis is placed on the role of the designer in the community, public awareness and social responsibility.