The garage where Capone's mobsters disguised as cops slaughtered seven button men of the Bugs Moran gang on St. Valentine's Day is gone, replaced by a retirement home. But not all of them are happy. The young women of Generation Y look just fine in their mini-skirts, tight slacks, sleeveless blouses, spaghetti strap dresses, backless frocks and backless shoes with skinny heels. There isn't a lot that's displayed for women over 50. This is not your daughter's feminism, and it's an opportunity for the industry.
Half are female.
You might think someone would be sewing for them. Divorces between 1981 and 1991 declined among those married less than 30 years, but increased 16 percent among couples married longer than 30 years. Such trends continue, with enormous implications for national policy of all kinds. They would spend more on clothes if the designers would cooperate. Retailers of women's fashion instead continue to be obsessed with the waifs of the youth market, trying to build long-term relationships with those under 30.