Individuals and organizations can publish their own Home Pages by storing them on a computer that is connected to the Internet and letting interested individuals come and browse the site. The WWW is a place where organizations are publishing for a wider audience and for their own niche constituencies. The majority of new Internet users are coming on-line and are using the World Wide Web to find information, browse, research, chat, and now, make donations to their charities. Since other fundraising mediums are becoming more competitive and cluttered with solicitations, your colleagues are looking to gain the competitive edge. Now it s time to explain what is being accomplished on the Internet so you can begin to choose how you will participate.
Internet users can be a valuable resource to all charities.
I am sure the same is true of Internet users in the U.K. or Canada. Internet people work on-line, even to fulfill more of their consumer needs. Part of their fulfilment can be of a philanthropic nature. This group of current Internet users are already sophisticated users of on-line services and technology. They may turn part of their attention to on-line philanthropy, if charities learn to use this new medium in a way that gets their attention and pocketbooks.