Each session is limited to 35 attendees to allow for maximum individual participation. The seven programs in 1998-2000 were attended by 281 representatives from 69 different pharmaceutical companies. We have designed a unique series of evening seminars for relative newcomers to the field. Seven sessions provide a thorough overview of the basic principles of pharmaceutical marketing and external factors affecting marketing efforts. Veteran pharmaceutical marketing professionals share their experience with participants.
Limited enrollment allows maximum participation by attendees.
The series serves the interests of all pharmaceutical companies, advertising agencies, publishers, and other healthcare communicators and is available on a limited subscription basis as a video conference. Inc. All rights reserved.