Your competitor may just be a mouse-click away. And intelligent software will help buyers find the best deal. So businesses that genuinely offer unique services or lower costs will flourish, benefiting from a flood of new buyers. Those that have relied on physical barriers to competition will fail. Within 24 hours, you can be contacted with quotes from nearby dealers.
Information is easier to customize than hard goods.
The information portion of any good or service is becoming a larger part of its total value. Thus, suppliers will find it easier and more profitable to customize products, and consumers will begin to demand this sort of tailoring. Office-product supplier Staples uses personalization to reduce the costs large companies incur when ordering office supplies electronically. Staples creates customized supply catalogs that contain only those items and prices negotiated in contracts, and retains lists of previously ordered items. In turn, Staples learns a great deal about its customers' preferences and uses that information to make customized special offers.