Existing draft mentions Welfare State. Build on the baby bonds initiative. More emphasis on personal responsibility. Stress role of private enterprise in provision of crucial services. Key phrases include 'firm' 'tough' 'crackdown' 'end to yob culture'.
General tone needs to be more action-oriented.
Dream up eye-catching measures that won't cost much, eg young thugs to be made to serve afternoon tea in old people's homes. Don't talk of 're-establishing the best traditions of British farming after the current epidemic is over'. Opening up Britain to multinational food companies to be presented as opportunity. Use positive phrases for this, eg 'responding to realities of the global marketplace' etc. Last time round it got us into deep shit.