Products are coming out of the dark as operators are designing lighting to showcase their wares. If you have any doubt that the right lighting can boost sales, consider this recent study. The study also concluded that customers notice lighting changes and that lighting can influence customers' buying decisions. A visually attractive environment can lead to an increase in sales. Beyond ambient lighting The objective of lighting is not to save energy but to provide a visually attractive environment.
Effective lighting provides good illumination in a cost-effective manner.
A common mistake is to equate a brightly lit store with a well-lit store. Lighting studies show that when the brightness of an object is increased, relative to its surrounds, people tend to focus on that object more. This is the reason lighting in museums is so focused on the displayed objects. In a supermarket, the interest is to illuminate displayed products, especially the high-profit items, such as gourmet cheeses, meat, dairy cases and promotional items. The late John Flynn at Pennsylvania State University recognized that an individual's consciousness could be drawn toward an information cue.