This shows the funder that you understand how to develop and run programs and can spend money efficiently and effectively. School information comes from School Profiles, Accreditation Reports, School Reviews, attendance data, teacher report cards, etc. The objective here is to list as many school facts based on hard data as possible. These facts are used in developing a demographic statement about your school, setting up the school's needs section, and for evaluation purposes. Needs must be supported by measurable hard data.
Good data is absolutely essential to winning proposals.
This is a one-person job. Nothing is more confusing to the reader than a proposal written by a group. Everyone will participate in the development of the proposal and may even write some sections, but the final proposal should be edited and written by one person. Develop the needs assessment. Solicit information from as many people as possible and from as much data as possible to determine just what is the current situation at your school that requires change.