Many Indian companies, as also multinationals, are realising the potential of this market and are willing to take up the challenge of developing products for this segment. It is now up to young Indian managers to seize the opportunity, not as charity, but on pure commercial considerations. It is all a question of letting young people see the opportunity ahead of others and go ahead and grab it. It is not as if I want to stir up a feeling of guilt, it is for pure commercial reasons I am suggesting this alternate view. Prahalad suggests that young Indian managers should aim at exposure in different parts of the world to sharpen their skills and become globally competitive.
Indian managers are like raw diamonds that get cut and polished when they get exposure abroad.