Emphasis is placed on critically analyzing the historical origins and the dynamics of public opinion in the policymaking process as well as the role of the news media in public opinion. Students then measure people s thinking on any given issue or issues. Students will apply scientific methods in news reporting and analyze the effects of precision journalism on society. This is a basic course in the preparation of advertising copy and continuity for all media. It is a combination of lecture and laboratory course.
Enrollment is limited to fifteen upperclass majors per semester.
From time to time they are converted to permanent course numbers. Special topics numbered 481 are offered primarily for upper-level undergraduate students. JN326 A public relations writing class that includes assignments such as releases, features, newsletters, reports, biographies, rewrites, hometown stories, copyediting, interviewing, research, and special projects. JN326 Gives the student practice in writing and making oral presentations based on public relations cases and problems. JN328 Introduces students to techniques for analyzing and tracking information flow in organizations.