You can involve entire communities in this undertaking, encouraging everyone to recycle in this new way. The very idea you are launching is novel, unique and of suitable wide appeal to pique the interest of many news journalists. If you don't have an experienced public relations or marketing person on board, check out as many books as possible from your local library. There are resources out there, for learning how to write your own press release to getting some free publicity for your new enterprise. Each and every member of your community, and even region, can benefit from this kind of operation.
Everyday people can find things to reuse.
Schools can plan field trips to your location, so the kids can learn a new kind of recycling. Artisans can find your new place a treasure trove of useful items to incorporate into their work. Use your imagination. Your store - You can operate a thrift store, whose proceeds either benefit the business, itself, or some other nonprofit, or you can run a company store, for your own benefit, as well. It just depends on the angle of the business, and whether the business is a personal one, or a nonprofit for the benefit of the community.