Property prices, planning restrictions, regulations about advertising and rules on opening hours all conspire to make shopping in Europe less efficient than in America. Customer needs, perceptions, and experiences rule. Both German and British consumers find the Internet to be integral to their daily lives and plan to increase their online shopping activities. British consumers generally are more comfortable buying online, while Germans are more wary due to deep cultural barriers, e.g., concerns about data security and credit card usage. Although Germans generally were less interested in goods from America, the British liked the idea of getting trend-setting American products before their countrymen at a good price.
Global consumers demand nothing less than their American counterparts.
Online experiences must be bulletproof, products must be delivered on time and customer experience must be impeccable. Back to Top 4. Overcoming the barriers can be daunting. Shipping internationally involves solving complexities of crossing economic borders, including secure transactions, privacy concerns, currency conversion, and customs barriers. Country-specific requirements, such as import declarations, tariff classifications, and certificates of origin are necessary to compete in the global marketplace.