Check out its database of research, data, and reports on issues related to smoking and health. The BADvertising Institute . The site also includes ideas for teachers . Click here for a special offer. Click here for our free newsletter.
Laughter drowns out the dead-line buzz.
This TV commercial was part of a Florida campaign that drove teen smoking rates in the state down nearly 20 percent from 1998 to 1999, the greatest annual drop ever recorded by a state. Now health advocates and antismoking activists are trying to repeat that success nationwide. Scheduled to begin as early as next week is the first nationwide antismoking media campaign since the 1960s. More than a third of older teens use tobacco. Yet despite the gargantuan size of the tobacco settlement, states have committed only a tiny fraction to efforts to curb youth smoking.