Publishing a book without promotion is like sending a message in a bottle. UP provides promotion as part of our standard package, at no extra cost. Advance alone has a circulation of more than 20,000 copies worldwide.
Many bookstores use it to decide which titles to stock.
The ad is placed at UP's expense. UP will also send a press release about your book to 100 or more newspapers, magazines, radio and TV stations, primarily in the author's geographic area. All costs for the press release are also included as part of our standard service for authors and publishers. If you select the optional EDGE UP Package offered in partnership with BookZone, your book will also benefit from a BookFlash bulletin, sent to more than 5,000 reviewers, editors, newspapers, TV stations, magazines, retailers, librarians and other subscribers. UP's news desk will assist in servicing inquiries from members of the working press at no extra cost.