Other companies go farther, luring customers with special offers, making the pitch, and then the sale. They operate e-commerce systems that let customers order products online. Companies at this level use the Internet to expand their business and serve existing customers, but they may be missing out on even larger revenue opportunities from international markets. Not intimidated by the Internet, they seek additional ways to leverage their investment. These firms have identified global opportunities and actively pursue international business online.
Localization is an important element in their marketing strategy.
The Localization Process You can translate your entire site or any part of it. For example, translating your main page into multiple languages will help to introduce your firm to international prospects. Even a simple greeting in multiple languages may be enough to begin customer loyalty. Most localization vendors charge per English word and by the hour for engineering and layout, but price also varies according to the vendor and the complexity of the site. Count the words to be translated, including all coding, programming, and text contained in graphics.