Buy things that appreciate and lease things that depreciate. Know where you spend your money. Earn the highest possible yields on your cash. Buy insurance mainly to replace lost income, not as an investment. Many editors have not experienced a middle income lifestyle, although interest in middle America is increasing.
Financial publications tend to emphasize investing.
Schultz noted that coverage is also needed about credit, insurance, and estate planning. For folks on more modest incomes, a large cup of coffee and a donut might be a more applicable example. Schultz invited participants to share their learning needs and suggestions for improving personal finance media coverage. Laurie Goodman, an investigator with the N.J. Bureau of Securities, suggested more coverage of investor frauds. Someone else suggested a story about online trading.