A section about export financing concludes the chapter. Logistic decisions, on the other hand, aim for effective coordination of materials management and physical distribution of finished products. International business ethics is another important topic addressed in the chapter. The section about sales negotiations in China provides a particular useful example showing the necessity of knowing about different cultures in global marketing. As the firm passes through different stages of internationalization, its organizational structure and its systems of coordination and control mechanisms have to change.
Feedforward control is suggested as a proactive system that uncovers problems.
Two detailed sections are presented on primary and secondary data collection. The book has several special features, such as the focus on SMEs as global subcontractors, the wide variety of cases and examples, and extensive Internet sources. In summary, this book s highly recommended for everyone interested in global marketing. Document last modified on August 28, 2000.