Your craft should fit in somewhere. Then you are ready to share your craft with the world. The information on this page and in the months to come will share information learned from years on the arts and craft circuit. Finding it may not be all that difficult, and it should be handled the same in an arts and crafts business as in any business. The key is activelay thinking about it.
Magazines have great, easy to find examples of targeting a market.
If you look in a magazine devoted to women, you are not likely to find an ad for a dumptruck. Likewise you will not find an ad for a new household cleaner in Money magazine. These examples are all very stereotypical, but they are true. Magazines, television programs and newspapers all reach out to a certain market in an attempt to ge business for their advertisers. As a professional crafter you will be your own Marketing firm.