Selling over the Internet is done every day by thousands of companies. But what really matters is what happens after the order is taken. The complexity of the supply chain isn't simplified just by putting your product on the Web. Storefronts become electronic. Brick and mortar overhead is reduced.
Information is virtual.
You can change your product, your information or your catalog almost immediately. A great site and flawless service bring customers back for more. Administration costs are reduced through the elimination of dependence on direct sales personnel. Feedback is immediate. You know immediately how products are selling and what inventory demands are.