However, I must admit that many experts and even friends had doubts about how the Indian audience would respond to such programmes. My confidence came form the fact that all of us value knowledge and education. We are happy if this is provided in an entertaining and enjoyable manner. The aspiration to do better by learning more is a major factor that ensures high viewer ship. By providing knowledge and information in a most enjoyable manner.
Intelligent entertainment can be as attractive or as inane as empty entertainment.
What also helped was that the audience had just too much of escapist entertainment and was looking for an alternative. It is doing very well even though it is just over a year old. People seem to like the somewhat irreverent and fun look at animals and the emotions and drama of human-animal interaction. Not yet though it should be soon. We do have regular staff working for Discovery.