That, along with the fact that it is iron fortified, which is an important supplemental mineral for babies at the age they begin to eat solid foods. Another plus is that the consistency can be varied to accommodate baby's preference. Cereal as a first food for baby is not written in stone. You are wise to listen to your baby. You can offer mashed bananas or sweet potatoes.
Many babies enjoy their sweetness.
Since your little one doesn't like cereal now, just drop it for a while and go back to it later. He may grow to like it as he experiences different solids. It may be that he will prefer a different grain, like oats or barley. You may also try mixing sweet potatoes or bananas into the cereal to help make it more appealing. You should not rely on this information as a substitute for personal medical attention, diagnosis or hands-on treatment.