The presentation outlines how this can be achieved, with particular focus on data gathering. Firstly, let us assess why we need to gather data from users of a product or service.
Feedback is essential if the quality of a product or service is to be assessed.
Magazines often include surveys that users can fill in and return to publishers. In return for providing this information, the magazine may offer the chance to win a free subscription or some other enticement. However, the drawbacks of traditional paper-based data gathering techniques are many and varied, starting with the cost of distributing the survey in the first place. This may include cost of printing the survey, posting it to a representative sample of respondents and including a pre-paid envelope to encourage users to return it. When the organisation receives the returned surveys, responses are often double keyed into a database to avoid error.