A world in which innovation is more important than mass production. A world in which investment buys new concepts or the means to create them, rather than new machines. A world in which rapid change is a constant. A world at least as different from what came before it as the industrial age was from its agricultural predecessor. A world so different its emergence can only be described as a revolution.
Managers make strategic decisions.
The business case is the succinct answer to the Why Question. A model is not a complex strategic plan. It's closer to the 15-word MacGuffin that appears in the newspaper's TV listings. It's the one page you leave with the potential investor. The number of US home-based Internet users who made purchases during each day from over 600 retail sites.