Individual and group projects let you develop your own skills with observations from the instructor and your peers. The key to getting news coverage is to understand what the media wants and to deliver your message credibly, creatively, and concisely. Plus you'll get a feel for how the media works in the real world through case studies, guest speakers, and a tour of a television station and newspaper facility. In this course, review a variety of public relations programs, deepen your understanding of public relations' concepts, and learn to apply public relations theory to practical situations. Of equal importance, find out how to evaluate and measure the impact of a public relations campaign.
Guest speakers discuss their public relations challenges and solutions.
The class is designed for people who already have a basic understanding of public relations. This is essential for retaining customers and attracting new ones. This course is beneficial for those developing new products or those in the start-up phase of their company's products and development. In this course you learn to create a crisis communications plan or update the one you have. Rejection of your proposal for a project makes your investment of time and financial resources into a frustrating, wasteful experience.