I urge them to develop a more knowledge-focused strategy or look at their firms from a knowledge perspective. If they focus on leveraging and managing their intangible assets, profits will come. It is not the other way. Tangible profits are driven by the intangibles. Therefore, companies will have to focus on people issues.
Investments are for knowledge creation.
So they will build IT-intense networks and infrastructures that enable people to share knowledge. They will not build offices with cubicles and corridors that hamper communication. But even if we have all these great knowledge systems and office spaces, people won't share knowledge if they don't trust each other. There are several success factors associated with knowledge management. The first one is that you can't lead these kinds of organizations unless you know the core of the professional knowledge, so you can have trustful dialogue with the professionals.