Ideas are communicated through conventional words, the concept is designed by means of letters.
Economy of expression - visual not phonetic. The spatial arrangement of the book, by means of the type matter and according to the mechanical rules of printing, must express the strains and stresses of the contents. The spatial arrangement of the book, by means of process blocks, which embody our new visual concepts. The supernaturalistic reality of the perfected eye. The continuity of page sequence - the bioscopic book.