CIBS Connection asked him to share his experiences from his internship with our readers. Alexander Fedynsky near the L'viv Opera House, Ukraine As we progress towards the 21st Century the world is becoming smaller. Rapid developments in technology are helping to speed this global integration. Another driving force to this globalization is the need for expanding markets. Mar-kets in the United States are becoming saturated and the growth potential in emerging markets dwarfs growth potential in most areas of the developed world.
Globalization is no longer a theoretical terminology, it is reality.
Those who will embrace the inevitable will succeed, those who hesitate will falter, and those who deny the fact will fail. In order to succeed in life one needs to challenge himself. Working at Ford Motor Company I was exposed first hand to the drive to a global economy. Much of my work was involved directly with emerging markets. This experience really showed me firsthand that in order to succeed it was necessary to become part of this globalization.