From ideation to concept and communications tests to brand loyalty measurement, we offer online qualitative and quantitative methodologies that measure and test the effectiveness of your marketing message. With timely, affordable information, agencies can differentiate proposals and set the direction for thoughtful creative. Advertisers Our comprehensive product portfolio is designed to serve the advertiser s needs as well.
Interactive research gives marketers a holistic view of multimedia advertising.
The marketer is then in a desirable position to set policy and take measures to protect and build equity while maximizing advertising investments. We understand the shortcomings of today s advertising research and have taken the necessary steps to overcome them. By taking advantage of the flexibility and value Internet-based research offers, we have been able to create a carefully designed and researched methodology for testing and tracking advertising. With the merging of traditional and interactive mediums, your communications research needs to measure and assess the impact of your entire advertising campaign, including print, TV, radio, and online. At some level, all advertising is designed to build equity in a brand.