On other websites you might also see background images or textures. The Web, with its ability to present a variety of media, and with its enormous user base, will be the single most compelling reason for a cultural worker or organisation to get connected. Email is faster, arriving at its destination within seconds, even if sent to the other side of the world. You can send the same mail item simultaneously to a large number of people at no extra cost. You can attach documents and other types of computer files to email messages.
Email is cheaper.
You don't need to leave your computer to send an email message. Justifying costs Email alone makes it well worth the cost of connecting to the Internet. When managed strategically in your organisation the speed and utility of email can improve productivity, provide an electronic 'paper trail' of communications between you and others, build relationships with clients and colleagues, provide opportunities for marketing and promotion, and enable you to develop your brand beyond your geographical location. These protocols enable you to download files from the servers on the Internet. The result is similar to copying files to or from a floppy disk except that you have access to an infinitely greater range of files on a huge number of Web servers distributed world wide.