Editors faced with a desk full of news releases look for something to attract their interest, so sell your news via the headline. Be concise and exciting, not mundane and predictable. Determine the most important news in the release and convey it in a one-liner that sells. The necessary elements of the release are who, what, where, why, when and how. Account for them at the beginning of the release.
Editors appreciate seeing the critical information on top.
Quotes Add Spice. Add a quote from the appropriate representative of your club to your release. If your news involves a second organization or a beneficiary, a quote from the other organization adds balance. Quotes identify a contact for potential interviews and lend credibility to the story. However, don t confuse the story by quoting too many different individuals.