Users will expect that a scholarly journal article includes citations, and perhaps a bibliography. The site must be free from grammar and spelling errors, which are an indication of sloppiness which may be reflected elsewhere in the site. If tabular or graphical data is included, it should be clearly labelled and easy to read. The information must be relevant to your users, and at the appropriate level for them. It is helpful to users if the links are annotated or described in some way.
Ease of use Being able to navigate a Web site easily is of prime importance.
For interactive sites, such as databases and search engines, it is vital that 'Help' on how to use the system is readily available. Users are likely to visit a site again only if they enjoy using it. Good design of Web pages will assist their use, and may make the difference between recommending a resource and rejecting it. What you think of the design is to some extent down to personal preference, but there are some general features to bear in mind. The list of evaluation criteria above may seem very long, but with experience of looking at Web pages, many decisions become almost instinctive.