It might be housing, strip shopping centers, retirement centers, or new businesses expected to locate in your vicinity. Be ready to adapt your services to meet the needs of these new prospects. Research profitable and salable opportunities which may develop. Be ready to assist and communicate with these new prospects. Search out needs and suggest ways the company can be of assistance.
Every employee is a salesperson.
The company is known by the way its employees conduct themselves. Encourage them to suggest to the owner measures that might be helpful. There are also many free or inexpensive ways the company can be exposed to its identified market, such as notifying trade publications to print an announcement when a new estimator joins the firm, or when an employee is promoted within the company. A potential customer may have been unaware of your capabilities. Company vehicles travel many miles.