Public Awareness Constant reinforcement keeps the message fresh.
Effective communication is an essential ingredient in any effort to change behavior.
Through a variety of public awareness efforts, The Century Council has been able to make a measurable difference in key audiences' attitudes about drunk driving. Designated driver programs. A variety of designated driver programs, all tested in the Century Cities, are available to communities nationwide. In addition to general media, the PSAs were distributed to national theater chains, sports bars, and movie theaters on military bases. Working with the National League of Cities, the Council produced 225 PSAs with elected city officials, which were distributed to local broadcast stations.