A specialist postgraduate programme designed to produce graduates with advanced level academic expertise in international marketing, and with the technical and personal skills to operate internationally across a range of dynamic, fast-changing and increasingly competitive environments.
International business is different in nature to that of domestic business.
It is fundamentally important that marketing subjects must be studied with an international perspective from the outset. In this respect, the MSc in International Marketing programme is unique in that the whole curriculum has been designed to embody and incorporate international dimensions in all subjects studied. A unique aspect of the MSc in International Marketing programme is that it provides students with the opportunity to study in depth the key principles and practices of international marketing. Interpersonal and cultural interaction skills. In addition to theoretical knowledge, the University is also keenly aware that students need to develop a range of interpersonal skills in order to be successful international managers.