Unless you are providing an essential service to a particular group , you will be competing for the attention of viewers. Don't Use Big Images. If you want to display a large image, link it from your page with a text link or a thumbnail-sized picture. You can also display the size of the file with the link to warn users of large images before they download the graphic. Use Horizontal Graphics.
Horizontal graphics are preferable to vertical graphics because they conserve vertical screen space.
If you use vertical graphics, wrap text to the side when possible. Use Images that Fit. Avoid Header 1 Font. The Header 1 font simply uses too much screen space for people with normal or smaller monitors. Keep Content to Three Screens.