An examination of quantitative and qualitative research and evaluation methods in applied communications settings. Emphasis on theoretical bases, procedures, and ethical considerations. Skills are developed in application of techniques as well as in interpretation and criticism of studies. Includes study of methods for understanding these factors and for making positive change in the performance of individuals and organizations. Topics include needs assessment, performance analysis, task analysis, system modeling, goal setting, and design.
Emphasis is on non-training interventions.
Involves a team-based project for a local, nonprofit organization. Students are exposed to a variety of hardware and software systems and products, focusing on instructional and informational applications of these new technologies and their acceptance in the marketplace. The course of study includes theoretical analysis as well as an examination of organizational practices in adapting to diversity. Special attention is given to communication strategies in culturally diverse organizations. The theory and practice of designing microcomputer media that help people learn.