An increase in the supply of goat meat together with an increase in ethnic demand due to continued immigration has contributed to a period of growth for the Canadian meat goat industry. The viability of an individual meat goat enterprise will be determined by the operator's ability to produce the right product at the right time in the right place. The Canadian goat meat industry is built around ethnic demand for the product. The ethnic demand for goat meat is derived from religious and social traditions. Accordingly the demand for goat meat increases at specific times of the year including Easter and Christmas.
Immigrants are use to paying a greater portion of their discretionary income for food.
Muslims are known as the followers of Islam. This growing segment of the population requires that livestock is slaughtered according to strict Islamic laws known as Halal. There is little written information about ethnic traditions, religious celebrations and consumption patterns. Producers and marketers of goat meat will be required to study their markets in order to acquire this knowledge. The non-ethnic market for goat meat has not been developed nor has it been tested to determine its potential.