Accustomed to shopping in self-service environments, and in stores where customers aren't a priority, their expectation levels have dropped. They don't expect to encounter smart or caring store associates, so stores that consistently offer personalized service are the clear winners. Customers reward businesses when their expectations are pleasantly surpassed. Your store associates must learn to recognize shopper personalities. That ability comes from experience and training.
Every retailer knows that training is important, but how they accomplish it is another subject.
I never leave my people alone until I am comfortable with their knowledge of the store. I start slowly, working first on customer service and product knowledge. During this training period I am able to determine what their special talents are, and can encourage them to grow from there. People, Product, and Videotape We all agree that the people you choose make the big difference. Look for associates that are personable and enjoy helping others.