CM provides measurable benefits on both the cost and benefit side. Many companies report a complete payback within the first year of installation.
Immediate benefits accrue from increased effectiveness of direct marketing efforts.
Long term benefits include increased loyalty and cross-sell. Leading edge CM vendors provide powerful capabilities to manage the lifecycle of the customer. Look for a CM system that provides a full suite of capabilities to support your needs. We would be glad to work with you to define the investments and benefits that would drive your business case. On the benefits side, we will help you project the net present value of future benefits that can be expected.