Instant service 2. Eternal youth 3. High quality goods and services 4. Have a WebSite that encourages interaction between the visitor and you. Keep your WebSite simple.
Flashy stuff is suspect.
Use lots of email, and respond immediately to requests for information. Health related products. Shopping, shopping, shopping. One idea is to write a small pamphlet or mini-book about a subject we know well, and pass this material out every chance we get.