Having a large part of the population languish in poverty, disease and squalor is simply bad for business. While general policies aiming to reduce poverty rarely work well, specific health interventions do. By reducing the burden of disease, we reduce costs and increase productivity. The polio campaign is a clear example of this. It is concrete, focused and has a clear goal.
Good health is good business.
In the 1970s the world managed to eradicate smallpox. In the 1980s, India eliminated Guinea Worm. Polio Eradication is an Initiative of an even bigger scale and reach than either of these two. During these first years of the new millennium you can become part of the historical achievement of eradicating polio - not only from India but from the entire world. Indian corporate leaders have shown tremendous resilience, especially after the liberalisation of the Indian Economy since the early nineties.