As a webmaster, you should not be too afraid that you are spamming the search engines in your quest for higher search engine rankings. No question about it, though, spam is something that every webmaster should understand thoroughly. Fortunately, it is easy to understand it. So learn the rules, re-examine your web pages, resubmit to the engines, then create gateway pages to get better ranking on the engines, using the rules above. That's what your web site could be speaking a few minutes from now.
Free article explains it all.
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