The fact that the ancient Olympic Idea was transferred to the modern era, is due, to a large extend, to the contribution of financial agents envisaging the revival and offering the resources. 2,500 years later, the vision and the disinterestedness of distinguished Greeks made the dream of the revival of the Games in 1896 come true. Today certainly, the sponsoring acts both ways. It constitutes an investment of the sponsor, who identifies its activity with values and symbols known internationally. You will have the opportunity for four years to identify your companies and your products with the best medium of communication, feeling and symbol existing today.
Local sponsorships constitute one of the keys of success for our economic programme.
It is the key of success also for those of you who will decide to support this inspired effort. Our cultural legacy and our history, create expectations and anticipation. The whole world expects from us a new proposal. The standards are high and we have to exceed them. Then, Mr Simitsek gave some numbers identifying the worldwide dimension of 2004 Olympic Games.