In the current era, communication methods and available technology have escalated sharply the value and use of identification marks, such as emblems or logotypes. An emblem's effectiveness grows through repeated, consistent use. Consistency is the most important standard for such purposeful visual communication. If the word is written carelessly, it might be unreadable and, thereby, lose its meaning. Similar confusion can occur if care is not exercised with a visual image, such as an identifying emblem.
Graphic identity is composed here of four elements or standard features.
If a second color is added for the globe area, the preferred color is PMS 485 or a 40 percent black screen.