Whew, what a relief. Other advertising is more subtle. Like shampoo, beauty care, clothing, diets, and all that stuff. All those ads play on our fears about what other people think of us. We spend lots of money because of that kind of fear.
Fear is costly in other ways too.
I wonder what percentage of national health costs are directly related to conditions caused by fear. Think about it. All the mental conditions brought about by psychologically exagerrated fears. The stress-related diseases, high blood pressure, ulcers and the like. Fear costs our society millions each year in health costs.