Purists and nationalists see language, in both its formal and silent forms, as the expression of culture. Ten or twenty years ago it would have been unthinkable that fast food outlets would suffocate Constitution Square in Athens. From the cultural perspective, globalization means homogenization and cultural integration. The degree of adaptation or resistance to foreign cultural schemata varies among societies. As the Schumpeterian concept of creative destruction taught us long ago, there is a constant struggle between groups that wish to speed up the process of integrating new ideas, processes, and products and those who want to slow down the speed of losing existing norms.
Integrative behavior is multidimensional.
It is all of the above, although not necessarily of equal impacts. There are, however, some magnitudes that measure the global integration of the world economy. One magnitude is the ratio of exports and or imports to gross domestic product. Both measures are much higher today than they were in the 1960s. It should be noted that goods account for about 70 percent, and services 30 percent, of US exports.