Hanes Printables A fashion-forward ribbed crewneck in the Perry Ellis collection dresses up beautifully, according to Conway, and is driven by retail. The Zt from Jerzees is another example of a traditional national brand introducing collar detail and fabrication you would see at retail. To determine color palettes, Alpha Shirt Co., studies trends in retail and within the apparel industry, conducts market research, and relies on its own sense of style. We carry 33 colors in our exclusive Authentic Pigment line and I'd be hard pressed to pick a poor seller. Although men tend to stay with basic colors, women accept more fashion-forward colors.
Kids are more likely to go with lighter weight fabrics for comfort.
But as fabrics become more sophisticated, so does the T-shirt. Donna Hoskins, marketing coordinator for Ash City in Scarborough, Ontario, describes the company's specialty shirt. They are mercerized T-shirts, so they have a silky feel. The ladies' is a scoop neck tee and the men's is a regular crew neck. Made of 50 percent, two-ply cotton, both shirts come in corporate navy and black.