Time of the week and hour of day is regularly targeted for maximum effectiveness. I m talking email marketing and the speed of the results. Don t send a business email late on a Friday or one that arrives on a Monday morning. The reasoning is that the person s mailbox is full from a weekend of receiving such messages and therefore, they ll be erased instead of read. Consumer email is best read on weekends, especially Sundays.
Logic is simple most time to read it.
Best time to reach business people with email is lunchtime. You ll have to time your deliveries for this one. Friday is getaway day, go light on emails and none in the p.m. 6. This is not due to technology, but a growing pains thing with the newbie email companies. And, this is a timing issue.