Good Design Minimize graphics.
Graphics can take a long time to display on web pages.
Keep content within three clicks. Think about how you organize your web pages. It can be frustrating for your readers to click on a link only to find that they need to click on another, and then click still another and not yet reach the information they want. If your web page becomes very useful, other people may link their own web pages to it. This creates the possibility that the reader will not know whose web page they are reading.