What the Home Furnishings Council needs is our support to build a war chest to fight in a nationwide public relations campaign to promote home furnishings. The percentage of consumers' disposable income spent on furniture has dropped from 1.2 percent to .7 percent, a 40 percent decline in the past 20 years. The furniture retailer down the street from me is not my biggest competitor. My biggest competition is from auto row, technology and electronics retailers, travel agents etc. There is a lot of evaluating going on about what other industries have done to promote themselves to the consumer.
Integrated organization is the crucial element for prosperity in today's business.
Become proactive not reactive. We are in this together and unless we start pulling together, it will affect the way every retailer will do business in the future. So why not band together to achieve our common goals. I challenge you to step up to the plate and get involved. Find out what HFC is all about and what it can do for you and your company.