Business introductions are determined by precedence juniors are introduced to seniors. Get that backwards and the international CEO might believe you rank him below your assistant. Research the correct titles and pronunciation of the names of the people you will meet. Do not stumble on the names teach your tongue to make those sounds. And be keenly aware of the appropriate time to switch to first names.
Instant familiarity is usually inappropriate.
Using first names in the U.S. is intended to personalize the meeting, to remove social barriers and get down to business. In Japan, a greeting is often a bow and a handshake. In certain cultures a handshake may progress to embraces and kisses on both cheeks. The double-clasp to express sincerity doesn t work well in the Middle East, where the left hand has its own cultural significance. Understanding the distinction may make the difference between appearing eager for a contract or eager for a date.