This site is not updated. Country Commercial Guides are prepared annually at U.S. Embassies through the combined efforts of several U.S. Government agencies.
Many American companies forget Austria.
Not often in U.S. headlines, we tend to think of Austria in terms of skiing, the Von Trapp family and Mozart. Austria is a delightful place, to be sure, but it can be just as delightful for doing hard-headed, serious business. Some companies see that Austria is German-speaking and has a largely Germanic culture, and they hastily reach the conclusion that the Austrian market can be covered by a representative in Germany. Sometimes they are right, more often wrong. The ways of business in Vienna or Graz can be strikingly different from those of Berlin or Hamburg.