Perhaps the answer will be to break with the customer, or find a way to quell their anger and satisfy their needs. The answer may be to express honestly to the supplier that his conduct is unacceptable. Responding means attempting to advance the achievement of your goals through the problem resolution process. Responding rather than simply reacting helps you to keep your eye on the prize so that you continue to move in the direction of the course that you have set for yourself. It is the difference between navigating a preset journey as opposed to surviving the horror of one storm after another after another with no port of call.
Good management involves excellent skills in managing risk and planning either stability or growth.
Measure your response and increase your success. In fact, measure twice then respond. Or, just react and see where you end up and how far you ve come.