If Joe s employees weren t getting willing apologies, chances are his customers weren t either. That undermines not only his personal credibility, but also his company s. There s a big difference between choosing to apologize and having to apologize and people know it. Sure, saying you re sorry is powerful. But Nothing How you apologize is important.
Good apologies can build credibility, but sorry apologies build mistrust.
It s not even worth your time and energy. And the other person will miss the point too. It s placing blame on someone or something else. Excuses are not part of effective apologies. Kicking Yourself Trying to protect your image by not being honest about your errors usually just creates skeletons to hang in your closet.