Limitless numbers of TV channels, anything you want, when you want it. If you want more than that, you have to pay for it. It's very scarce indeed, both for audiences and broadcasters. Not contestable . That means the barriers to entry are so high they're impassable.
History is littered with premature obituaries for particular media technologies and services.
Cinemas and network television were both pronounced dead in the 80s. In the 90s, they're boom industries again. We hear that the individual media covered by the cross media rules are less influential in this abundant world. A lot of people use it, but we're not too clear what for. The proof is in politicians' own behaviour.