The quality of educational services can be improved if strong, positive relationships are built with parents, area businesses, civic and faith-based organizations, and other concerned citizens. An effective school district tells the community about its goals and accomplishments and encourages support for the district's efforts. An effective public relations program communicates regularly with the media and all stakeholders to build long-term relationships.
Districts organize their community involvement activities in a variety of ways.
Larger districts dedicate staff to oversee public relations, communications, parental involvement, and partnership programs. Smaller districts may have the function divided among several staff, including the superintendent, principals, and key department directors. Community involvement efforts are strengthened by informative, well-designed publications that enhance public perceptions of the school system. An informed public is more likely to participate in school activities and provide vital community support and assistance to the students in the district.