This site is composed of post-baccalaureate educational programs that are arranged in a unique directory format with comprehensive listings categorized by curriculum, subdivided by geography. Users select their desired curriculum and receive pages of thorough information through their browser software. The web site's pages contain both Free Listings of programs and links paid for by the schools offering the program.
Free listings contain basic descriptions and contact information of the offering.
Paying advertisers, however, receive a more in-depth description and a link directly to their site so students may explore the program further. The marketing of this site to on-campus undergraduate students began in January 1997 with a system containing 6,500 Free Listings. As of June 1999, this number is estimated at 47,000, and they are striving toward goals of 60,000 Free Listings by December 1999 and 100,000 by the end of the year 2000. Program administrators at EDU are constantly updating records in their database, which rebuilds the web site each night. The site also has over 350 academic advertisers.