Identify all your audiences and all the purposes you want the site to accomplish. Identify the information that must be included in your site to address the needs of your audiences and to accomplish your purposes. Map out your information before you start creating pages. Design your pages Make graphics work for you. It's easy to go overboard with graphics.
Good design aids the reader without getting in the way.
If your page becomes too cluttered with bells and whistles, the reader will be the one to suffer. Large graphics files dramatically slow response time. Use a consistent design on all the pages in your Web site. Keep in mind non-graphical browsers. Provide alternatives for readers using text-only browsers, especially if you have utilized graphical image maps within your site.