An entrepreneur starting a contact lens ordering business needs to raise capital. The key questions center on determining how much money is needed and when it is needed. Students must do pro-forma cash flow statements to determine the amount and nature of the financing required. An entrepreneur is trying to run and sell a rehabilitation services provider. Problems include finding and retaining qualified staff, dealing with new government regulations and restrictions, and valuing the business at a time of health care reform.
Issues involve valuation and creative financing.
Dentrix An entrepreneur is trying to sell software for dental office management and is trying to position the product and find the most effective marketing program. The owner of an amusement park is trying to differentiate his park from other rivals. Issues involve how to split investment between capital investments and marketing programs. Data is provided to look at radio, television, and print marketing media. During a downturn in the real estate market, an entrepreneur is trying to find an effective way to sell a portion of his portfolio of real estate portfolio.