Contact I.E. Goals are the general ends toward which a unit or program directs its efforts. Within the scope of the stated mission and utilizing the idealism of the vision, goals specify what the unit hopes to accomplish in the future or where it hopes to be in the future. Goals are broad issue-oriented statements that reflect the realistic priorities of the unit. They are both qualitative and quantifiable, but they are not quantified.
Goals stretch and challenge an organization, but they are realistic and attainable.
If the organization being focused on is part of a larger entity or institution, the mission and goals of the larger entity should be considered and reflected in the development of the organization's goals. The goals of the unit should then contribute to accomplishing the larger goals of the institution.