Collaboration and research with Universities, conducting trials for numerous sections of the lavender industry, collating relevant lavender information from Australia and overseas and working to develop a viable and sustainable lavender industry is the approach the Australian Lavender Industry is using to achieve success. Lavender is a natural herb product. Lavender is a clean crop. Since it is relatively free from pests and disease there is an automatic reduction in the need to spray lavender with chemicals for these conditions. Lavender may have therapeutic and medicinal uses.
Lavender is a feel good product it looks good and smells good.
Lavender is a lifestyle product traditional home uses have survived for more than 400 years. Lavender Grown in Australia can replace imports Lavender grown in Australia has potential as an export crop. Lavender can form the basis of a Tourism venture. Lavender has many uses in its various forms. Synthetic lavender has been produced and is used in industry.