Get to the point quickly. Many callers make this mistake, its gets a bit redundant for the host and audience. One way to start is to say, I m calling because Stay focused. Know the topic well enough to refute the opponent s arguments. Never mention the competition.
Hosts have to promote their own stations.
They will not keep you on the air if you talk about other hosts or stations. Reading on the air is boring. Don t read from newspapers or books. Paraphrase what someone said whenever possible. The rare exception is quotes and those should be very short.