It spends a hefty percentage of its annual revenues on communicating that message to its customers. Yet the company is portrayed by a logo that costs less than a suit and looks worse than a stain. The same cheap mark is expected to last infinitely longer and perhaps be salable. It meant to be seen by everyone, yet impresses no one. Frequently, it is used to create an impression with little or no communicative support.
Generic logos are for generic companies who aspire only to mediocrity.
Cheapness doesn't come across as excellence in any sense. Cut corners on your identity and your image will suffer. A logo has an elastic usage in its various applications. The same symbol often has to be legible on eight foot signs and on a pen. Inadequate design that doesn't account for scale suggests the need for a new design, or modification.