Corporate Sponsorship Provides students with a comprehensive introduction to the unique dimensions of corporate sponsorship. Emphasis is on proven sponsorship sales techniques, the dynamics of selling sport sponsorships, including analysis of the sponsorship market and the necessary steps needed to generate sponsorship revenues for sports events. Insights into creating a sponsorship inventory, research base, and sales plan are provided . Sport Law Applications of legal issues to the sport enterprise. Provides basic knowledge of a wide range of legal principles that relate to various dimensions of sport management.
Major focus is review of judicial opinions.
Sport Communications Examines principles and fundamentals related to developing and implementing media relations programs for sport enterprises. Focus on development of computer and electronic communications.