And almost half say offerings or features appropriate for global audiences are limited and international E-commerce strategies somewhat developed. When a third-party service provider comes on board, a lot of concerns surface. Issues don't just revolve around whether service expectations will be met, but whether these relationships will germinate or if corporate data will be safe. And with global E-business in its infancy, sharing online strategies isn't something most companies are willing to tolerate. Regardless, three in five say global Web initiatives are kept in-house.
Fewer companies are willing to outsource such tasks.
Half of the IT professionals using third parties to manage global online initiatives do it because they value a second, experienced perspective. Fifty-six percent of sites participating in global online markets say strategic advice is a key benefit gained from collaborating with outside service providers. For some, the rewards are primarily performance-related.