Look at all sides to the question. Analyze the question using the framework of a recognized discipline, such as economics, law, regulation, engineering, or finance. Share war stories. Readers love articles with gossip, especially those that give a personal point of view based on the author's experiences and provided that the author has served on the front lines.
Experiences offer perspectives others often find compelling.
Be sure to recount real events and happenings, with quotes from real people and companies identified by name, if possible. Report concrete facts. Put on a journalist's hat. If you wish to write about business services and practices, then please list and identify real companies by name. Explain and list who's doing it, who isn't, and why.