As video tape can be reused many times, the customer could review a tape of his or her ride and then either buy the tape or leave it for you to use again. Cutter instructors may also want to use a video camera in their training. The Longhorns also offer a special treat and opportunity for guest involvement. Watching the 3 dogs work was a special treat for us and we have seen a lot of working dogs. Therefore we can imagine what this would mean to horse people who have not seen working dogs.
Free publicity is always worth more and is more creditable than paid advertising.
You should be able to get the cutting horse associations to help you line up publicity, especially if their association were mentioned by the media people. As we mentioned, a herd of 200 longhorn cows, reasonably docile and experienced in being moved as a herd, should command a high price from the movie producers. We get tired of seeing Herefords moved around in a movie set in the 1880's, so longhorns would add a lot more authenticity to this kind of picture. Naturally, you will want the producer to mention the name of your Ranch in the credits and you will want to mention this in your own publicity. A buyer who intends to continue your cutting horse operation can use all of the suggestions we outlined for your own operation.