But his ads don't discuss how much that would cost Minnesota businesses, and how Dayton plans to achieve HMO reform. Macalester College communication studies professor Clay Steinman says Dayton owes voters the details. Public affairs consultant Dean Alger agrees that Dayton needs to offer more specifics, but says Dayton should be commended for running ads with more substance and striking proposals than any other candidate. But Alger says Dayton isn't comfortable enough on camera to give the ads the flair they need - and viewers may pick up on that. Alger says DFL-endorsed candidate Mike Freeman, on the other hand, comes across as more sincere in his first two ads that started running this week.
Freeman appears in a close-up shot, speaking directly into the camera.
It's time to take a stand. We need to teach discipline and values like responsibility and respect. And we need zero tolerance for guns or violence in schools. Analysts Dean Alger and Clay Steinman say this ad, like many of the Dayton ads, lacks specifics and doesn't address many of Minnesota's pressing educational issues such as funding, standards, and testing. Alger says the only item Freeman truly takes a stand on is smaller class sizes.