If you push, people push back. Resistance to change is normal and can be expected. Change is more easily accepted by decreasing resisting forces rather than by increasing the driving forces. An adult may attempt to force a child to eat vegetables by threatening the child. The driving force is the fear of punishment.
Force feeding is likely to result in increased resistance, or the food being spit out.
Success will only come by removing the resisting force. The child may not eat vegetables because they taste bad. The change strategy might be to coat the vegetables with good tasting cheese or chocolate. The following strategies can be used to decrease the resisting forces to change in any organization. Communication - Provide adequate information to your members on the need for change in order to gain their support.