That's what happened to Paula Jagemann, a part-time executive assistant who last year set up a Web site to sell office supplies. Things start well enough, but then Staples and Office Depot got into the act. Jagemann quickly refocused on helping established stationers set up E-businesses. And that's the rub. While it's true that there are enormous opportunities for entrepreneurs on the Web, they can disappear quickly.
Flexibility is the watchword.
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