In the midst of all the planning, partying and preparing, a lot of shopping has to get done. Etailers should be completely ready to satisfy the hordes of time-pressed consumers who are going to opt for shopping online. Now, this is the part where you, the etailer, do everything you can to maintain the serenity of your bathrobed consumer. An ecommerce site that doesn't work properly defeats the purpose of shopping convenience. There is virtually no difference in a customer's stress level whether looking for a parking spot or wondering if an online order has just been processed.
Happy customers are repeat customers.
Take time to test every aspect of your web store. Every step of the ordering process must run smoothly and securely. Related Links ECommerce Webopedia Search our new encyclopedia and navigate the seas of ecommerce jargon. Discussion List Interact with other ecommerce professionals. If you have any comments or suggestions on this site, please feel free to send an email to ECommerce Guide's Managing Editor .