If you're a PD looking for something different but not so weird that you scare off listeners, this show is perfect. They produce the show so it can air in any market, customized or open-ended. The fact is, whether radio is exposing this music or not, the kids are way into it. Dance parties and raves in Indy draw thousands and the mixers and DJs are very popular within this life group. I think it's important for a radio station to try and be ahead of the curve and step out on things that may not be mainstream right now, but have the opportunity to get bigger.
Electronic music is pretty much the only 'Alternative' music today.
In general, it's the only innovative form of music being produced. Some of these bands are no different from the cheesy, mindless hair bands of the late '80s. They just don't wear spandex and they have short hair. There are definitely some great rock bands making very relevant music today, but for the most part, it's become way too safe and homogenous. The Alternative format definitely needs something to kick it in the ass.