Hide all this behind a password-protected area and your sales force will receive leads directly off the site as everyone that uses the budget quotation device is automatically logged for follow up by a sales operative. Home Owners - this group of people require a completely different level of information, I would envisage again weather performance ratings, specific guarantees, etc., but also an area explaining how to fix windows and how best to look after them, replace the glass and such like. Lets expand upon the above example again, a competitor company b, introduces all these online facilities. An Internet presence is to be considered an essential business tool, you wouldn't expect to operate a business without the use of a telephone, well an Internet presence should be considered just as vital as a telephone. Its actually the most economical investment any company can make, your companies whole future could depend upon it.
Every business owner likes to think they know the psychological makeup of their clients fairly well.
However as far as the Internet is concerned there are no typical users now, long gone are the days when the typical Internet user was male and in the age group 20-35 yrs and earning a small fortune. So increasingly, whatever your business, whether business to business or consumer orientated your customers will be the sort who use the Internet. Moreover an Internet presence will expand your marketplace to a global level if required, so instead of just selling to your local community, your next big order could come from who knows where, just imagine all those extra profits. It won't affect our sales significantly. In fact the Internet offers unlimited new opportunities for small and large companies alike.