Join or set up a countervailing power structure. Take legal action to block organisational decision by injunction. Greenpeace , beyond their expectations, succeeded in forcing Shell not to dispose of a redundant oil platform by sinking it in a North Atlantic deep. Even though Shell had researched the environmental consequences carefully using the best technological advice, compared alternative disposal methods and secured the considered agreement of governments, they were forced to withdraw their plans.
Individuals make careers from being the leaders and spokes-people of countervailing organisations.
Ralph Nader, Peter Hain, Mary Whitehouse, Martin Luther King and Gerry Adams are but a few. Consumer groups act as champions and have critical influence over industry far more than employees do. Within the social milieu, community and environmentally aware media, educators and lawyers influence more by criticising than joining. The future of the planet is at stake. These are powerful, emotive sound bites for the media desperate to fill silent spaces in their pages and broadcasts.