Whenever that's the case, customers are willing to accept poor quality. In the former Eastern Bloc, we often saw long lines for mediocre bread and waiting lists years long for shabby automobiles. But when supply exceeds demand, the power quickly shifts to the consumer. The recent rapid globalization of trade is creating unparalleled oversupplies of many goods and even services. Coupled with information technologies that provide customers with more data about prices, quality levels and product availability than ever before, globalization is having a major impact on quality worldwide.
Globalization affects quality in many ways.
Some of the most noticeable are people's rising expectations and their demand for products and services of equal quality to what they see others receiving. The prevalence of television programs and commercials throughout the world, the emerging ubiquity of the Internet and the increasing travel by millions of average people are bringing the knowledge of all kinds of products and services to everyone. There's hardly a village remote enough to be untouched by these changes. While there he heard the speeches of the two candidates for village chief. The incumbent was promising to introduce more science and technology into agriculture, get more enterprises to locate in the village, and speed up procedures for generating wealth because the world is turning into one big market.