Excellent idea, too bad lead times on yellow pages are so far out. It'll be 2002 before I'll be able to implement and begin tracking. Buy an ad that is larger than your main competitor. I agree totally if you are in such a market. Which leads me to my statement above.
Good judgment comes from experience.
Get your daily dose of insight and analysis through StockTracker Daily. Get your daily dose of insight and analysis through StockTracker Daily.