If the sector is indeed to operate like a successful business, all stakeholders must be prepared to negotiate. There are many techniques to making negotiation work. If you pay careful attention to the following factors, which I call the Eight Pillars of Negotiational Wisdom, you should find that negotiating with all the stakeholders clamoring for your attention will yield more efficiency, less stress, and greater long-term success. Be conscious of the difference between positions and interests. A doctor who has all the answers, who takes it personally if his or her judgment is questioned, can be a very difficult person with whom it negotiate.
Interests are the building blocks of agreements that last.
If you respond with new ideas, if you do the unexpected, you can open doors to far greater gains than when you behave predictably. This is particularly true in a time when the delivery of is being re-examined and reinvented. Entrepreneurs are not always right. They do not always get rich. But their contribution to the overall sum of knowledge contributes to progress.