Mr. Hellberg previously worked for Wild Oats Community Markets as the Northern California Marketing Coordinator, and for a variety of clients in the eco-tourism industry as an independent marketing consultant in Germany. These changes are affecting everyone in the organic business, from major players to the smallest family farm, environmental organizations, consumers, and, of course, organic certifiers like us. Flexibility is more important than ever. We have to define our position and refine our strategies on a daily basis without compromising our integrity. For the last three decades, CCOF has been one of the leading voices in the sustainable organic agriculture movement, and we are ready and willing to uphold this position.
Excellent staff is the key to success.
With the hiring of Helge Hellberg as our Marketing Director, we completed a phase of building a highly motivated and educated staff team. CCOF is ready to face the challenges in 2001, and more committed than ever to its mission of organic certification, education, and advocacy. Its membership is comprised of organic farmers, processors, handlers, retailers, and supporters of the organic industry. It is the primary certification and trade association for the California organic industry, and one of the largest certification organizations in the United States. Founded in 1973, CCOF was the first organic certification organization to operate in North America.