Weaker brands face elimination. New capabilities, strategies and perspectives will be required to survive and win. Markets can be re-engineered to improve service to the end customer. Those who are trusted and have consumer access can succeed with a broader offer. Global niches are more feasible.
Electronic gateways can make new connections between suppliers and consumers.
There are already many convergence case studies. Bancassurance, whilst it has not infiltrated every European market, has developed in several continental markets. Many major retailers in the UK have made moves into banking. Multi-utilities have developed and they are now branching out into credit card and insurance markets. Many leading consumer product groups have formed consumer needs consortia to use pooled data.