Open-air bathing needs the moon. Soccer games need miraculous plays. An accelerator needs a brake. Bad fathers need good mothers. Tomorrow needs today.
Life needs news.
Toward a trusted and friendly news media Asahi Shimbun was founded in 1879 in Osaka. During its 120-year history, Asahi Shimbun has grown and matured side by side with its readership. Now, at the height of an era of rapid change and uncertainty, Asahi Shimbun, along with its group companies, is renewing its commitment to delivering a variety of news as a trusted, friendly and useful media combination comprising newspaper publishing at its core, plus book publishing, broadcasting and electronic networks. Our front-page message, Life Needs News, expresses our belief that the joy, anger and other feelings that daily news provides us with will enrich our lives. We earnestly hope that, whatever the occasion, readers will continue to identify with the Asahi, as a friendly resource.