Customer loyalty and repeat business result from a flawless interactive experience. Successful companies understand what customers expect from their site, what they actually experience and which elements impact their satisfaction. Without reliable and meaningful data from real people interacting with the site, it is impossible to predict Web behavior.
Many companies rely on usability experts and recruited users to demystify usability.
However, these tools tell only a small portion of the story. They indicate what a user did, not user intent. These tools do not provide the insight that can be obtained by using real customers. Enviz relies upon the experience of real customers. This comprehensive insight can be used to maximize the return on Web site investments.