Having established the optimal stroke thickness, the stroke and fill are merged to produce a single vector outline version of the original typeface. It is now no longer editable from the keyboard but can be further modified by adjusting anchor points. Sticking to Web-safe colours is not generally as essential as it used to be, but using them for logos will still give the most consistent and predictable results across different browsers and colour depths. Colour is also a very important factor in logo design. Fortunately, there aren't many restrictions about using colour for Web-based logos.
Individual colours can be distinctive, but colour combinations are even more so.
It is interesting to note that all the 'famous' logos I showed last month featured red and blue as their main colours. Well, you can't go far wrong with red and blue but remember also what I said about being different. Use colours that are appropriate to your message. If a logo is likely to be applied to fussy backgrounds, like patterns or photographs, it should be separated from the confusion of the background in the same way that a picture frame and surround makes a painting or print stand out from wallpaper. Here, I've put the logo inside a dark coloured lozenge, sometimes referred to as a 'control field'.