A lawyer must be able to articulate what they do, and why they do it better than others. If you cannot convince someone to hire you, then you have not defined your niche, and you will likely have a difficult time getting clients. Risk management breakdowns continue to be the major cause of malpractice claims. Inadequate methods of documentation, poor client relations and other administrative factors have resulted in payment of claims that should have been prevented. A Word About Fees Set your hourly rate at a fair level for your market.
Few clients shop for the cheapest hourly rate as a way of selecting an attorney.
You can discount your fee to those in real need of your services, but keep in mind that most clients do not appreciate a discounted fee. Experience will tell you that your happiest clients are your full fee clients, and those to whom you give a break on fees are often the ones most likely to be dissatisfied. Practice with more experienced lawyers for a few years before going it alone. A network of contacts is better than a big telephone ad. A home office must have adequate working, meeting and storage space.