The picture we see is composed of varying tones. Holography is different. It records an image in an entirely distinct way. Light from the sun and from light bulbs will not work. These sources emit light of varying frequencies with randomly varying phase.
Lasers do emit such light, and are therefore utilized.
Since most of these lasers are not portable, and many delicate optical components are used in the process to further manipulate the laser beam, most holographic recordings are made in a darkened holographic studio, where conditions can be precisely controlled.