This is in vast contrast to companies that use large, verbose books to document their plans. Clarity is the first requirement. The strategy must be simply described so that those responsible for implementation understand what is required of them and guides them in making their decisions. This requires that the priorities be specific and not generalized. This means that all of the key implementers have access to the document and use it to guide their actions.
Graphics helps to assure understanding.
The most successful strategic documents uses charts, graphs, diagrams, matrices to depict the strategies and the results desired. This is the reason that StrategyLeader provides the graphics. Though, it clearly shows the current and future position of each segment, it should be accompanied with a series of bullet statements that explains the strategic priority and direction of the business. Small retailer is a low priority and should be gradually harvested or sold off. These comments assure understanding of the priorities and direction and can be used by the organization to guide their own resource allocations and actions.