After all, Hitler was notable, but he wasn't good. Mr. Magazine, however, will give a strong indication when he feels a magazine is a serious contender in the crowded market. I stopped being surprised by anything. That's the beauty of the magazine business. Some interesting titles also caught this expert's attention in the past year, such as Christian Motorsports Illustrated.
Magazines are the best reflectors of our society.
That's why magazines remain with us, even when predictions show everything is going to the computer. After being knocked out of the top spot by sports in 1996, sex-related magazines were back on top in '97 with 110 new launches. Many categories experienced record increases. The hot ones were fitness, music, mystery and science fiction, sex and a media personalities category that almost doubled in number due to Princess Diana's death. But the average number of advertisements decreased from 18.2 to 16.6, so customers are now getting more bang for their bucks.