Enhanced TV means more compelling TV, easy access to family and friends, and a more personal viewing experience. Enhanced TV means valuable new revenue opportunities. Imagine if your audience could purchase products they see in commercials with a simple click of a remote control. Imagine them sending an e-mail to grandma with the latest family photos or searching for the local pet store on the Internet.
Enhanced TV makes it happen, and best of all it's happening right now.
With a two-way broadband connection, audiences can participate in your shows, chat with other fans and with their favorite stars, and purchase related products. Plus you can gain immediate feedback about your audience, so you'll have more ways than ever to build and retain relationships. Imagine combining TV's proven ability to sell with the Internet's power to conduct sales instantaneously. Interactive TV is a direct link to customers for merchandising. When a television program or advertisement is running, your audience may want more information.