The trends for e-transactions are emerging more and more as customers are getting accustomed to using the web for product and service procurements. Not having a website address on your stationery gives your clients and potential clients an impression that you may not be keeping up with the times and that you may not understand the modern exigencies of their business. It only takes one or two new clients for the webpage to pay for itself. However, that can be overcome or at least minimized by making sure that the website in its design and text, communicates an accurate message about the law firm's areas of expertise and their target market. Modern day practice is not easy.
Lawyers have to face the fact that consumers demand more information before they buy services.
This becomes a necessary part of getting business. Lawyers have to adapt to this or be left behind by other law firms that focus more on fulfilling the needs of their clients and potential clients. Furthermore, websites which are well promoted through search engines and directories can potentially attract new business from outside Singapore. One firm reported receiving inquiries from an Australian law firm interested in forming an alliance with it. Not much, and it is better to use most of that time to make an impression by listening to the potential client, finding out more about them, than selling.