Menus and document pages in your site should have a consistent look and feel. Templates that standardize fonts, footers, and background give them a recognizable structure. Date stamp your pages. Let visitors know when the materials they are viewing was last refreshed by displaying the last date of update. Use graphics judiciously.
Graphics are attractive, but often overused.
Too many or too large graphics slow down the communication process and frustrate users. Include only those that add value to the information you are presenting. Include useful links. Links are what make the Web a web. Link to useful resources both within your site and on other sites.