A web site host and developer were recommended, matched to the client's budget and market needs. The site will be live shortly. Developed a comprehensive marketing section of the business plan prepared specifically to address venture funding requirements. An existing plan was critiqued to align it with the realities of the K-12 market. The completed business plan also included an organizational strategy for the marketing and sales departments.
Funding is in process.
Recently acquired company grappling with new management, eroding revenues and morale at a record five-year low. A complete organizational audit uncovered significant opportunities in product development, marketing, order processing and customer relationship management. During a six-month contract period, our firm assumed the role of Vice President of Marketing and Sales. Action steps included hiring and training a new marketing team, repositioning and revamping all direct marketing materials and developing an entirely new marketing and sales strategy. The company began a significant turn-around, supported by dramatically improved morale and is posting substantial annual sales and profit gains.