Basically, people are motivated to work towards goals which they help create. Few people enjoy being told what to do without the opportunity to influence the overall plan. In addition, clear goals allow members to see ways in which they can contribute to the work of the organization. When group goals accomplish individual goals, members are likely to be more active and satisfies with the group. Goals organize the work of the organization.
Goals serve to organize the specific tasks necessary to produce an activity.
Clear goals make it easier to determine the tasks of the organization. Without goals from which to plan, organizations operate haphazardly, getting some activities done, but leaving other priorities unfinished. Goals stress that members work as a team. The process of working with others as a team contributes to a sense of responsibility to the team, further motivation members to participate in the group's goals. Goals resolve conflicts about the group's activities.