Or go into a Gateway store and you ll hit the nail right on the head at one of their on-line kiosks. By putting the pricing role into the hands of the buyer, Priceline have become one of the more successful dot com companies around, moving, amongst other things, around 35,000 airline tickets globally every week. But every business, no matter how small today, can take a lead from mega successful rebel companies like these. For innovation no longer simply refers to putting wheels on someone s invention. It takes in far more than commercialising new and emerging technologies.
Innovation can occur in every nook and cranny of a business.
Better ways to take our product or service to the client. Streamlined internal business processes. Even a more flexible, family friendly workplace. All of these areas hold untold opportunities for breaking those rules about the way business is supposed to be done in order to attract more clients and develop business. Don't try to get your wild geese to fly in formation.