As a rule magazines, unlike newspapers, are not published at a loss. In order to survive, glossies and serious weekly publications must not only break even, but make a profit.
Glossies get most of their income from advertising.
With more serious publications, individual sales are more important. The crisis has hit both income sources. A lot of our clients are obviously being very cautious about the situation, so yes, they have put a number of their campaigns on hold, particularly in the fourth quarter of this year. Editor in Chief of Itogi Press publications today are objects of luxury. Especially those expensive magazines that have high quality, good color, etc.