Ask your existing clients to each invite one or two guests to expand your circle of contacts. In fact, your current clients are always your best source of new business. You should be spending at least one hour a day soliciting referrals, sending out letters or brochures, or making cold calls. Ask your client if they can refer you to one or two potential leads. At first they may be reluctant, but if you give them time to think about it, they should be able to come up with at least one or two names for you.
Many consultants find that the cross-marketing approach is another effort that works very well.
You might share mailing lists or produce a joint brochure. From 201 Great Ideas for Your Small Business 1998 by Jane Applegate. Published by arrangement with Bloomberg Press. All rights reserved. Jane Applegate is an award-winning syndicated small business writer whose column reaches 10 million readers a week in newspapers such as the Los Angeles Times.