But no matter what information you tie to an image, you want some comfort that whenever anyone touches it, they will have the common tool necessary to read that information. So it was important for us to build up a system that ensured that the reader technology was bundled in all these tools. Notification is first step Digimarc has services for both individuals and businesses. Its free Creator ID program provides individual artists and photographers with an identifier they can embed in their images. Whenever that image is opened or scanned, a copyright symbol is automatically added to the title bar.
Individuals can also use the system's marketing capabilities.
According to Logan, Digimarc has several thousand individual subscribers, and they're signing up at a rate of about 1,000 a month. One segment is individuals and the other is corporations. Monitoring usage is critical Digimarc provides its clients with a tracking service to monitor the use of copyrighted images. Its MarcSpider searches, tracks, and reports on watermarked images that are posted on the Web. The reports provided to subscribers include thumbnail drawings and live links to the Web sites found using the image.