He doesn't mean what he says. It's all a big act. The Rush Limbaugh show is to politics what pro wrestling is to sports. Only with Rush, you get to decide whether to cheer or hiss. And Rush doesn't care which side you pick.
Every knock is a boost.
Those who are indifferent are the ones who worry him. Still, many people take him seriously. So, of course there are lots of places on the Internet that focus on him. They'll believe I'm deluded or a tool of the liberal press out to undermine their hero. If this describes you, you aren't alone and there are plenty of sites for you on the Internet.