The states currently approved for a marketing order on fresh apples are Washington, Oregon, Idaho, New York, Michigan, Maryland, New Jersey, Indiana, California, Maine, Vermont, New Hampshire, Rhode Island, Massachusetts, Connecticut, Colorado, Utah, New Mexico, Illinois and Ohio. A marketing order for canned and frozen apple products could be put in place for all of the above listed states except Washington, Oregon and Idaho. Pennsylvanian, Virginia and the Carolinas could not be included at this time for any marketing program. Any changes in a marketing order, including changing the states that it could be implemented in, would have to be made through legislation. The supply and quality regulations are applied at the handler level.
Handlers also finance the program.
Paid advertising for generic promotion of the commodity can be a part of the order. Research and promotion program Research and promotion programs differ from marketing orders in that they can be national in scope and can include imports. There are currently five commodities, which have voted in research and promotion programs. They include honey, mushroom, popcorn, potatoes and watermelon. A research and promotion program is designed to develop, finance and carry out commodity-specific programs such as consumer information, industry information, advertising, promotion, research and development to improve a commodity's competitive position in the marketplace, and expand domestic and foreign markets.