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Forecasts indicate that the Irish software sector needs to continue developing foreign markets.
This export sales training programme for Irish companies focuses on presentation, communications and negotiating skills, sales support and foreign languages development. A resourceful export sales training programme for software companies, which is ESF part-funded, is helping to break new ground in the booming Irish software sector. According to one official report, current employment in the companies concerned stands at some 11,800. But if all sectors involved in software development are included, the estimated total rises to 19,000 and may well hit 31,000 by the new millenium. Because of the small home market in Ireland, the logic underlying these forecasts is that its software firms must move quickly into exporting if they are to expand.