This might include marketing, finance, employee benefits, insurance or business planning. These issues become especially important as a franchise system expands and the franchisees grow along with it. With area franchising, the need for unit performance monitoring is as important as with owner-operator franchises. However, rather than dealing solely with the operations of the units, assistance should be provided for the growth strategies of the area licensees. The emergence of needs that go beyond the walls of the franchised unit begin to develop soon after the area licensee's first unit opens.
Franchisees demand substantial attention from their franchisor.
By acting with foresight, the franchisor can solve problems and benefit the entire franchise system. The Small Business Journal magazine is Dedicated to the Small and Growing Business. Ltd. Privacy Policy for Synergy Publishing, Ltd.