Course Description Course Description Business Administration 263, Introduction to Marketing, will introduce you to marketing concepts and principles. Marketing includes all the activities undertaken by an organization to understand who their potential customers are and what they need. A major marketing function is paying attention to customer needs and satisfying those needs.
Effective marketing enhances an organization's overall success.
The learning activities consist of readings, questions, case analyses, article reviews, and other assignments that you must complete. The learning activities will assist you in gaining the appropriate knowledge and offer you the opportunity to apply what you learn. Each learning activity states the number of points that you may earn. You must send the learning activities to your instructor, who will evaluate and make comments. The learning activities are of great importance.