Though Burton s page is far more efficient source of information, both pages provide an easy to use interface to locate major navigation points that is convenient and highly efficient. The two pages differ greatly in the interface of their catalog page however. Burton applies the consistent and simple to use interface of the rest of its site over to its catalog. Products are divided logically into major categories such as snowboards, binding and apparel. I was particularly impressed by the snowboard section in which, by clicking on a size and moving the mouse on the picture, the snowboard flips over revealing the design for both its top and bottom surface.
Ease of access is maintained.
While Burton s site shines most brilliantly in the catalog section, K2 Snowboards catalog falls on its face. For example, K2 s snowboard section is one main page that requires an excessive amount of scrolling. It shows all the snowboards together, but you cannot tell which is which. There is a drop down text menu of available snowboards that links to more specific information on that product and a graphic, but unless one has prior knowledge of K2 s product line, there is no reason to choose to look at a particular over another. This same problem is seen throughout the catalog portion and makes it extremely difficult to find the product fit for ones needs.