A lot of companies toss around a bunch of statistics about their website. Here is some help. Hits is always the total number of files served. It includes each image and each script on every page visited.
Every file accessed to put together the page is one hit.
Each page in a site requires several 'hits' to load completely. Page Views is the number of actual pages within the site that were viewed during the period. This statistic is a great indicator of the desirability of the content within a website. The higher the ratio between visitors and Page Views, the more content that visitors are accessing. Visitors is the total number of people that came to the website during the period.