Prerequisites - none. The effectiveness of different advertising methods as they relate to sales promotion. Creation of advertisements as sales promotion. The principles of copy layout, illustration and printing are illustrated as the media used in sales promotion. Prerequisites - none.
Emphasis is on the mechanics of handling accounts receivable in a retail institution.
Prerequisites - none. Prerequisites - none. 104-345 Visual Merchandising Merchandise display and point of purchase advertising as part of the total advertising and sales promotion function. Production of several displays applied to soft and hard goods. Prerequisites - none.