Once you've narrowed down the best prospects, the real leg work begins. As personal connections can go a long way to cementing a new partnership, find out if anyone in your organization already has a relationship with an employee in the company you are pursuing. If not, have your most persuasive spokesperson make the initial call to the company, asking to speak with someone in communications, marketing, public affairs or corporate relations. Many companies have well-established criteria for financial support, reflecting their mission statement and corporate values. By tailoring your request for funds to these criteria, you increase your chances of success.
Many companies have well-established criteria for financial support.
Preparing your proposal is often the most difficult work you will do, but ultimately, it is the most important. Whether you make your case through a letter, a complete business plan or a personal presentation, your message must be clear, concise and motivational. You need to convince the prospective partner that your organization deserves its support. To achieve these objectives, your proposal must also generate respect and enthusiasm for the valuable work you do. Local service clubs, town or city councils, school trustees or religious leaders can advocate for your cause and help to build your case.