This led to the creation of a data repository built on Microsoft SQL Server 7.0, which facilitates the storage of data input and provides multi-dimensional analysis of data stored in a data repository housing many different databases. The use of Microsoft Office 2000, and the tight integration with SQL Server 7.0 also created easy access for executives to retrieve and analyse stored data. The result quicker, more informed decision-making that gives Unilever a clear competitive advantage. What Unilever executives have said Business Intelligence has not only enabled us to monitor the development of production or operations our users can now extract detailed information and data, and analyse it from different perspectives. The business systems division conducted workshops with the various divisions involved in the Business Intelligence programme to collate feedback and requests from users.
Feedback is positive and forthcoming.
We are definitely working to incorporate the suggestions and requests our users have provided to continuously improve the system, states Mr. Soo. Business Intelligence brings Business Benefits to Unilever Says Mr. Soo Tuck Ee, Business Systems Manager, at Unilever Malaysia, the decision to embark on a Business Intelligence project was spurred by soaring demands for more corporate intelligence to be made available to key decision-makers so that they could make better, more informed decisions and react quickly to market changes and consumer needs. The Business Intelligence solution provides Unilever with information empowerment. Key decision-makers are now empowered to make decisions with the dynamic data that s quickly and easily accessible. This has a very positive impact on the performance of our company, he says.