Identical people have nothing to offer each other.
This applies at all levels. The prime aim is quality of life for customers, users and employees alike. Without this it is impossible to increase production and improve competitiveness, quality and profits. When it comes to product development great care is taken to pinpoint the target group, since the unique advantages of the product and the wishes and needs of the consumers always have to be coordinated to get the optimum result. ECCO 's Product Concept has been developed to deal with this task.