Why email is so big in this culture is anyone's guess, but plenty of theories abound. A rich, sophisticated village with a GNP second only to the US, but a village nevertheless. The people in this village want to feel physically and socially connected to each other. If you're using email, reading those tiny characters on the screen, it looks like you're doing work. You don't want to be surfing the Web looking for job info while your boss is walking around.
Email can be read offline, so it's the most economical online medium.
There are more, but you get the idea. Magclick, a joint venture between MagMag and ISP interQ, serves as the sole agent for placing advertisements. MagMag also publishes its own newsletter, Weekly MagMag, that hosts a large number of ads, as well as news and information. Some 60 percent of MagMag customers choose to receive it, making it extremely popular with advertisers. MagMag lists 14,860 meru maga on its portal site and has about 3.5 million unique visitors, with the average user subscribing to six or seven magazines.