Writers therefore have to emphasize their copy's structure, making it visible on the screen when it might have been more subtly communicated in print. Web readers don't read every word. Reading off a CRT is uncomfortable, and scrolling through an unknowably long file is unpleasant. The reader's investment in the copy had better have some short term payoffs along the way. Most of the copy on the Web is poorly written .
Good writing stands out.
Every Web reading is unique. With all the possible combinations of computers, browsers, CRTs and line speeds, every reader experiences the text differently. In addition to slashing AA cycles, pre-galleys also give authors a better appreciation of the reader's experience. Copy should be tightly structured, and that structure should be immediately apparent to the reader . A road map, preferably clickable, of the narrative should be available either in list form or in a graphic map so that the reader can skip forward and backward.