But it doesn't have to be and isn't hard if you do it right. Of course, it's good to know the top people in a company, but others can help, too. Sales and marketing people, for example, get around and often know what's going on where, who's leaving, and what jobs are open. Don't overlook friends and neighbors as job sources. Let as many people as possible know you're looking.
Leads can come up unexpectedly in normal conversation.
Do your share to help others, too. It can pay off down the road. At business conferences, introduce yourself to a key person or two who knows everyone else. It makes it easier to link up with those who can help you get what you want. And don't shy away from making the first move.