Designed for nonscience majors. Basic principles of inheritance in humans. Normal and abnormal chromosome constitutions, gene-protein interrelationships, and factors that cause mutations of genes and chromosomes. Significance of genetics in life of human society. Read and analyze four Shakespeare comedies in terms of their structure, characterization, action, and language with special attention to the issue of sex and bondage.
Emphasis is on techniques and computational skills.
Nature of managerial concepts, managerial functions, and organizational structure with emphasis on current issues. Formerly MKT 301. It is important to realize that retaining current customers is much less expensive than to finding new ones. While finding new customers is vital, few companies systematically cultivate their current customer base. The purpose of this course is to learn how companies can retain their current customers and develop long-term profitable relationships with them.