Attract residents and visitors to Downtown with special events. The BID will continue to build and strengthen its existing program of special events through a small grants program. Each year, over 25 major events attract thousands of visitors and shoppers to Downtown Helena. Inc. Over 40,000 people come Downtown each year to participate in events organized and partially funded with BID support. Promote quality urban design and pedestrian-friendly streets.
Downtown is uniquely different in that it is a place designed and built for the pedestrian.
The more pedestrian-friendly the streets are, the farther people are willing to walk. Our goal to improve our streetscape is an ongoing activity wherein the BID coordinates with city and private efforts to ensure pedestrian-friendly designs are included in street improvements or private developments. Celebrate the spirit of Downtown through marketing and decorations. The BID is responsible for lighting the Firetower, the city's landmark, for the holiday season. We also design and purchase the banners for the light poles, which requires our ongoing attention.