Today's member expects more than ever for each membership dollar. Most strategic plans are never implemented because they are not tied directly to the association's work plan and budget. Follow the four steps in this article and you will be left with a smaller number of strong programs that are directly targeted at meeting member needs and can be funded. Strategic Planning Is Dead Management gurus are proclaiming that old-fashioned strategic planning is dead. However, strategic thinking and strategic management are very much alive, and offer the key to your future success.
Few organizations are as political as associations.
In such an atmosphere, little progress is possible without the engineering of consent among the association's different interest groups. Trap Most staff execs throw up their hands when asked how they will translate the aspirations of their boards into member services. This leads to member cynicism and board dissatisfaction with staff performance. Here are the six steps of the strategic management process for associations. Many executives lament that their associations are reactive and short-term focused.