Even Wall Street, after a few years of pumping millions into half-witted ideas scratched on a pizza box, is finally coming full circle to embrace this reality. It's hard to package a quality web site and sell it for pennies. Every client is different. Ultimately, you lose money when you package things too much. Besides, clients appreciate knowing they are not being viewed through a cookie-cutter lense.
Excellence is earned and it requires hard work, diligence, creativity, and patience.
This means that 4 out of 100 people that visit your site may purchase something. When a visitor hits your home page, you have exactly 4 seconds to make a positive impression or they will leave. All of these facts imply a few things. Keep in mind that the below conclusions are my own opinions. However, I happen to believe that they are correct.