Good web design is about being considerate. And being considerate is especially arduous, on the Web, because you can't be sure what all your different readers are seeing. But most of these links are so poorly described that only the most devoted reader will bother to explore any of them. The articles themselves offer thousands of words of fascinating text, often with valuable illustrations. This is the most widespread and frustrating problem of all web design.
Every good page deserves a full paragraph of 'link text'.
These guys are slow, so they need a little more time to concoct a story. Now, in a move that may change the campus culture just as dramatically, administrators want to reinvent student social life, including making it substantially coeducational. And the Christian Science Monitor , on their daily text-only contents page, offers lead paragraphs that are specifically written to be informative. In my own weblog I use pullquotes from the articles, so I'm always on the lookout for short passages that will be especially interesting when pulled out of context. Another important, related factor is the phrasing of the headline itself, which should be self-explanatory, not cute.