Submit the free page to search engines after adding a unique set of meta tags. ALT tags on graphics are polite net etiquette and provide another opportunity to add keywords that get your site picked up by the robots. Another way to get traffic to your site is by signing guestbooks, posting in appropriate newsgroups and other web conferences. The trick is to have everyone in your company or organization add tag lines to their signatures that advertise your site. Put your url on all business cards and forms.
Information is what the net is all about.
Pick content that compliments what you are doing and make it easy to read and navigate. Add a list of complimentary site links. Include fun stuff. Make sure the important information on your page fits on a 640x480 screen without scrolling down. If the Iraqi's would have hidden on the bottom of our web pages we would have lost the Gulf war.