My advice is to emphasize the respect and caring your organization offers. Yes, maybe they're just doing what you're paying them to do, but they can still be praised for their hard work, commitment and attention to quality. Sincerely make them feel important every day. Today's employees know how valuable their time and skills are, but too often we forget to remind them how valuable they are to the company. Be sympathetic with their ideas and desires.
Every individual has unique goals and dreams.
Do what you can to help each employee meet them. Talk in terms of their interests. Many company presidents call employee meetings to talk about growth and profits, assuming the employees value these things. Many workers, however, leave these meetings with the feeling that if they work harder, other people see the benefits, not them. Instead, talk about the company's future in terms of the employees.