Using wave pools for competition have some advantages. Scoring could be similar to that used in gymnastics, with the highest and lowest score not counting in the total. With these advantages surfers would benefit in some way. Wavepools are great not only for Olympic competition but also for recreational use. Publicity is a great way to benefit a cause.
Major corporations are also extremely helpful in getting a cause recognized.
Their help not only is good for the cause but also for their business. The Surfrider Foundation is a non-profit organization whose purpose is to make the public aware of various environmental issues, especially pollution in ocean water. With their help not only will surfers benefit themselves but also society. The International Olympic Committee decides what sports get recognized, then which one becomes an Olympic event. Before all this is to happen, the sport in question must be recognized by the I.O.C. Recognition by the I.O.C does not mean it will become part of the Olympic program, it will join other sports that have received recognition.