Other aspects of eChannel include literature and marketing materials, service requests, partner finder, partner recruitment, partner management, partner profile, and partner tracking. All of these things are designed to get a better handle on the customer regarding who they are, what they buy, how often, and other such matters. In the end, the goal is to increase revenue. Everyone understands revenue, says Ahn. What happens along the way is using a suite of products effectively.
Employees understand it and users like it.
All of this is a moot point, though, if no one uses it. What we do is ask that the company be committed by the executives, explains Ahn. Companies that focus on customers from the chairman on down will benefit the most. When you do, the results are clear. Siebel is considered the leader in the CRM market, though the CRM market has barely been touched.