Danbury Fair Mall in Danbury, CT, helps show organizers orchestrate tie-ins with the retail stores. Maura Ruby, Director of Marketing, has even suggested an idea to a show organizer, who has then produced the event. We want to create an entertaining, interactive atmosphere for our customers. We think it's important to give people variety when they come to the mall, so they have a fun time when they visit. If you find the concept appealing, do a demographic comparison of malls.
Fairgrounds are another option.
Many cities have large open spaces coupled with buildings and plentiful parking, which are used only one week a year for the county fair. The combination of indoor and outdoor exhibition space is ideal for automotive, manufacturing, equestrian and agricultural events. He advises planners to think counter-cyclical to the season. Our theme park, Frontier City, has a 16,000 square-foot pavilion. The roller coaster isn't running but you have the built-in theme of a western town.