Do's and Taboo's of International Trade . Other readings provided by the instructor. In this class you will get to practice both of these skills.
International marketing is, in a sense, a survey course.
We will also discuss law, politics, culture, economics, finance and current events. All of these topics are important when analyzing and making marketing decisions. Though many of you may never actually work in marketing or in the international area, you will be honing skills that are applicable in many different types of business activity. Learning to look at the world and the business environment and plan how you will respond is what proactive, successful managers do. This is really a strategic planning class.