A currency of sort has developed over the worth of certain games, primarily determined by the coverage they get in the press and the following they develop online in anticipation of their release. Of course, it only works in their favor if the game is successful. Clearly, those with a track record of past success have an advantage. Developers such as id Software and Blizzard Studios have enough clout with gamers to rise above the din. Most titles, however, are in an intense battle for mindshare.
Game development is far from an exact science.
But the upside potential is enormous. A blockbuster will turn tremendous profits and can potentially float a whole company. It all adds up to a routine of early announcements and late deliveries. And yet, the waiting game isn't necessarily the best strategy. Sometimes it can blow up in your face.