The path to sustained marketing success is to not continually search for new customers, but instead to use the power of the Internet and database design to sell one customer at a time as many products and services as possible, over the lifetime of that customer's patronage. Small teams work best. Don't throw too much human talent at the situation in the beginning. The Net allows you to get closer than ever to your customers. Feedback now arrives in real time.
Information travels faster than ever.
Open systems become a lot more appealing than they were before. It's now possible to have the whole world debugging your software. Email remains the Internet's killer app. There are very powerful social implications to a communications system that permits people to be just one click away from so many others.