In the same way, a large financial services company promoted products it couldn't deliver because the CEO wanted to create the right impression with customers. The deception worked on only one person. Each time a customer requested a fictitious product, approval was denied. I know we can save you money. This tired sales appointment strategy is useless.
Experienced salespeople know it, and so do customers.
Sometimes it seems the only ones who don't get the message are sales managers. The approach diminishes credibility because it lacks differentiation. Astute customers know that price is never the only factor that separates one product or service from another. The Yugo automobile failed in the United States because the company believed Americans wanted a cheap car. Preparing sales-driven presentations.