Company conducts regular technology advancement brainstorming sessions involving the employees. Company is involved in the community's extended learning programs. The owner knows exactly what the business is. The owner knows exactly who the customer is. Potential customers know about the business.
Location is appropriate for the business.
The market is clearly defined. The owner knows competitors and their location. The owner knows how his or her prices compare with the competitions'. The owner knows how the competition is regarded. Census data are used for strategic marketing.