May 2000 Reaching Five Million Homes in India Only three months after launching a marketing campaign for India, Arirang TV is reaching 5 million households across the country. Indian viewers in more than 50 cities such as New Delhi, Mumbai, Bangalore, Chennai are watching Arirang TV thorough more than two hundred cable operators. As the AFP News Agency quotes, Mr. Hwang stressed that increased economic and cultural exchanges between the two countries sparked greater interest in each other. Arirang TV is expected to reach 7 million homes by the end of the year. Questionnaires will be shipped to each of Arirang's international distributors and they can participate by distributing the questionnaire to their subscribers.
Distributors can add their own ideas for more participation.
Premium gifts will be rewarded to distributors who produce high viewer participation. For viewer participants, Arirang TV has diverse gifts. Three new drama series scheduled in May 1. Though talented enough, Mu-hee refuses to fulfill her mother's wish, because of her hatred toward her mother's lifestyle. After their love shatters, Mu-hee talks about her rough and lonely life and decides to grant her mother's with of continuing the world of the traditional music.