Annie's Homegrown, Inc. is in the business of marketing macaroni and cheese dinners, the kind that come in a box and are cooked in hot water. Bernie the Rabbit is portrayed on the box.
Environmental messages are on the back.
Be Green , features articles about helping the environment and society. Money was certainly an important motivation for the offering. Expanding sales of grocery products these days means buying shelf space in supermarkets. Another critical objective of the Direct Public Offering for Annie's Homegrown was to bring its customers into share ownership. They would certainly be good future customers and they could be expected to bring in their relatives, friends and neighbors.