The Internet has done well, considering that less than 10 years ago the telco's were claiming it could not ever work for the corporate environment. One example of this is the Firewall - a device to prevent outsiders from unauthorized access into a corporation. If Scott and Mark have a good idea and some implementation talent, they can create an artifact, use it, and send it to their friends. If it turns out to be a good idea these friends can adopt it and maybe make it better. Innovation is more difficult, maybe impossible.
Firewalls work, and have a place in the Internet.
However, Firewalls are built to protect from external threats, not internal ones. For our protocol to work someone inside the Firewall must run an application level protocol that can access TCP port 80. Our concept allows a consistent level of security while bypassing the IT manager in charge of the Firewall. We offer freedom to innovate without additionally compromising external security, and the best part, no need to waste time involving any managers for approval. We got this idea from the increasing number of applications that use HTTP specifically because it can bypass Firewall barriers.