We're using our Internet site to spread a few good words about ArmaLite and to serve as a marketing outlet. While we're at it we're creating these chat boards that will allow our friends and customers to exchange information.
Internet sites can have a strong down side, however.
It seems that some folks who would be mild mannered, polite neighbors become absolute flamers in the anonymity of the net. Internet sites can become gathering places for the most gawdawful gripes, insults, and errors ever written in English. Few messages can be answered by ArmaLite. There are over 265 million Americans, and less than 100 of them are ArmaLite employees. None of them can be dedicated to the net full-time at this time.