It owns the NFL Superbowl Web site, the biggest sports event in America, a multi-million dollar gold mine for Lycos and an invaluable national brand building strategy. Licensing E-commerce and strategic partnerships are a third of Lycos revenue, exponential growth plays. Nine, Lycos is already one of the most valuable media brands in the world. Also, ISP's and telecoms have to move into the portal space as AOL did with Netcenter. Lycos is thus a logical takeover play for ATT, for Time Warner, for Murdoch's News Corp, for Bertelsmann.
Hostile deals are unthinkable on the Net because the stakes are way too high.
Besides, Lycos has a poison pill in place - but if the price is high enough, any media franchise is for sale. Ten, Lycos revenue growth is exponential. Margins are far higher than Microsoft. A prosperous New Year to my readers and my deepest thanks to all those who called me to appreciate my work. The opinions expressed by the writer are his own and not endorsed by Press Release Network.