A coupon container was attached to the poster's front. Distributors of commercial printing often become project managers, coordinating the efforts of ad agencies, photographers and freelance artists. But commercial printing gets the creativity coming out in you. You almost feel like a producer or director of a production. What we've actually found is that we're creating a niche as a company that can coordinate complex jobs.
Distributors say part of commercial printing's complexity stems from the lack of repeat orders.
While repeat business certainly occurs, the brochure or announcement you provided last year likely will undergo text, color or photo changes this year. That's fine for Gary Redmond, CFC, who sells the majority of his commercial printing work to existing forms customers. Those clients, he says, appreciate his handling of orders that require last-minute changes and quick turnaround. Sometimes it just takes a sales flier or a post card to take care of their uphill battles. As a distributor, you need to take care of those battles, or someone else will.