Not every exhibitor hires a magician to promote their company's services. Others hire sports stars, models, offer video games or 3-D golf games. They want people who really want their services, not just those who want a free car. If they come into the booth after our presentation, the customer is more likely to be interested in our client's services. Phillips said that it always surprises him to see companies spend a great deal of money on movies and videos and then see just one or two people watching in the booth at the trade show.
Live contact is better at a trade show.
We're trying to bring together the same people in the industry with the same interests and the same needs. We're not very threatening, we're not attacking them, we're inviting them to relax. As for practice, the duo keeps up with the tricks so there aren't any bad habits. Trade show magicians are the best close-up magicians in the country. We perform eight hours a day and really polish our tricks.