As the technology becomes more reliable, more companies have adopted it because of the flexibility it allows them, the report stated. Every site on the Internet must have an address. As the use of the Internet grows, how people find you becomes one of the critical choices a company or individual must make. A Domain name is also an important part of an email address. Other people buy Domain names for investment purposes .
Domain names are like real estate.
Once you secure a Domain name no one else can use it without your permission. You can develop the Domain name by adding content or you can just wait to see if its value increases as more people join the Internet and are aware of its implications. One reason for the increase in Domain name value is the importance a Domain name plays in the ability for a site to be found and recognized. In the physical world it is common for the success of a retailer or restaurant to be directly related to their location. On the Internet there are no physical locations but rather sites are found and recognized by the address they choose, many companies today are even choosing the branding of their services or products based on their ability to secure the appropriate Domain name.