Park spoke from the perspective of one who undertook fundraising without the benefit of additional staff who, like himself, pursues fund raising efforts in addition to their usual duties. Park said many overlook the benefits for lowering the giving threshold. It may be few in the community can come up with the large amounts needed for major capital campaigns, but would welcome the opportunity to contribute at a lower level. Park said the effort has been extremely successful, and emphasized the importance of acknowledging the gifts in multiple ways. At Davidson, special bookplates are printed for placement in the books purchased through the endowment.
Donors also receive additional mailed reports on the use of their endowment funds.
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