Incessantly invoked, they signify anything and everything. Professional sports, Hollywood movies, automobiles, designer clothes, name-brand sneakers, television and videos, commercial music and CDs pervade America's multiculturalism. These cultures' live, work and dream in the same society. Amid the interminable discussions on multiculturalism virutally no one admits that the diverse cultures' do not offer any real alternative to American life, leisure or business. Obviously all groups do not participate in American society with the same success.
Good evidence exists for a counter-argument.
None of this can or should be dismissed. Confirmation of a new cultural heterogamy can be found in all corners of life. We joke that they look like a little United Nations when they go out together. Of course, they are going out shopping. Indeed the most devoted multiculturalists might be American corporations, a point which David Rieff has recently argued.