It's a neat idea that not everyone realizes is even possible. When a stock is shorted and the price goes up instead of down, the investor has to pay more to buy it back than he sold it for. In anyone's book, that's a loss. For Gentry, that's a tip that the stock may drop further, if only temporarily, and he senses a quick profit. To sell short at a price lower than that increases his risk - the stock is expected to fall only so far before tuning back up.
Gentry backs off.
If I don't get my price, I don't play. The office, which opened two weeks ago, is the company's 36th day-trading operation in the United States. There's a tremendous demand for instantaneous knowledge, so our systems are constantly being updated. We're always on the leading edge. The company is registered with the National Association of Securities Dealers and is regulated by the Securities and Exchange Commission.