This process improves marketing promotion committee training, marketing resources, promotion workshops and idea sharing networks. The first thing a customer notices about a shopping district is its appearance. A run-down appearance makes a negative impression and suggests community apathy. As businesses moved to locations away from downtown, buildings generated less income for their property owners. Each community's downtown is unique.
Downtown is more than a place to shop.
It represents the place where many of us grew up and made lasting friends and memories. Preserving the historic architecture recaptures the town's physical and emotional image. Window displays, commercial and public signage and merchandising techniques all contribute to the downtown's physical appearance. Public and private investments add to downtown's appearance through landscaping, sidewalk and parking improvements and other amenities. Market analysis finds new directions and opportunities for existing companies and start-up businesses.