Various methods to forecast and control transportation costs also are discussed. Includes discussions of duties, customs regulations and the various instruments used to facilitate international trade. Credit 4 0681-261 Effective Selling Investigates the importance of the sales function within the overall marketing organization and the necessary general characteristics of a successful sales person. The various steps of the sales process and the practical applications of effective sales presentation are discussed. Credit 4 0681-263 Advertising Principles Social, economic and mass communication aspects of advertising with special emphasis on the role of advertising in the marketing mix.
Guest lecturers discuss corporate campaigns.
The course is designed to acquaint the student with the practical problems of employee compensation. Topics covered include compensation issues and theory, compensation as a motivator, wage and salary levels and structures, individual wage determination, and indirect compensation. An introductory course in marketing that provides a better awareness of the function of marketing and how marketing relates to other areas of business. Topics include the marketing concept, developing a product strategy, behavioral aspects of consumer marketing, the marketing mix, segmentation and current marketing issues. Watch for titles in the course listing each quarter.