But I have decided. I'm not coming back. If you decide that you cannot offer quality, speed, and price, you're not trying hard enough. Forget the excuses, and remember McDonald's. Consider advertising, law, and architecture, for example.
Lawyers think the same way.
And never mind that the brief covers an issue that might have been avoided entirely through good lawyering. Many architects treasure buildings that are enormously inconvenient for the people who work inside. Still, architects call them great buildings. Quality service produced them. I stride into a coffee shop one morning, hopeful.