It's a tradition the fans get a kick out of, time and time again. They rolled a carpet onto the War Memorial ice five Januarys ago, put a lacrosse ball in the face-off circle and more than 7,000 people showed up. And kept showing up. And showing up. The Knighthawks' games are geared to a younger crowd, and the rock 'n' roll hoopla occasionally overshadows the game.
Games are fast-paced and high scoring.
The fledgling franchise won its first league championship in 1997, and hosted the National Lacrosse League All-Star game in February. Team officials say that 20 to 27 percent of the Bills ticket buyers live in and around Rochester. Getting tickets used to be a big problem, but that has changed. Season ticket sales have dipped to below 30,000, about half the capacity of Ralph Wilson Stadium in Orchard Park, Erie County. In an effort to boost attendance, the Bills have increased marketing efforts in Rochester.