Those are musts for any new business. Instead of building and selling houses, sell plans. Instead of operating a cider mill, write articles about how to run one. Become a premium broker by finding well-made crafts and selling large orders to be given away by banks, savings and loan associations, and other companies. A northern California couple does well manufacturing compost from fish by-products and sawdust, both of which are problems that need handling in their area.
Hard times can be the best time for starting a business on a shoestring.
The prospect of something is nearly always better than the dead certainty of nothing. People with leisure time are often willing to speculate and work with you if there is the possibility of a payoff later. Check with your family, friends, co-workers, churches, schools, social service organizations, senior citizen and youth groups, organizations that aid the handicapped or rehabilitated, and your potential customers or clientele. Extra time, energy, personality, and attention add value and make your product or service distinctly yours. Use and capitalize on whatever makes you unique and different.