Leaves linear and generally entire, and somewhat wooly. Mature Has an erect growth form with simple or branched stems and grows to be 3 feet tall. Flower Flower heads are long-stalked with showy white, red, purple or blue flowers. Flowers are 1 to 1 inches in diameter. Bracts are unequal with the outer one being dark margined and fringed and the inner one nearly entire.
Flowers are solitary and terminal on main stems and branches.