The Business Plan is a written summary of what you hope to accomplish by being in business and how you intend to organize your resources to meet your goals. It is the road map for operating your business and measuring progress along the way. The Business Plan identifies the amount of financing or outside investment required and when it is needed.
First impressions are important.
A well-organized plan is essential for a lender or investor to assess your financing proposal and to assess you as a business manager. By committing your plans to paper, your overall ability to manage the business will improve. You will be able to concentrate your efforts on the deviations from plan before conditions become critical. You will also have time to look ahead and avoid problems before they arise. It encourages realism.