Employ the power of language. Leaders must beam a few clear, consistent messages over and over. They must lead by voice, communicating with all their customers, all their constituents, a few powerful messages that connect and illuminate. Disperse leadership across the organization. Every organization must have not one but many leaders.
Leadership is a responsibility shared by all members of the organization.
Lead from the front, don't push from the rear. The leader of the future does not sit on the fence, waiting to see which way the wind is blowing. The leader articulates clear positions on issues affecting the organization and is the embodiment of the enterprise, of its values and principles. Leaders model desired behaviors, never break a promise, and know that leadership is a matter of how to be, not how to do it. Self-assessment is essential to progress.