As a leader, you need to find a guiding vision that is broad enough in scope to carry your Internet initiatives until you have ingrained the appropriate cultural changes to excel in this New Media . Belief in this vision will be expressed as a commitment by you to your staff and the entire company. This commitment is best shown through actions instead of words. The vision, its guiding principles, and its rationale need to be communicated to staff, laterally, and to executive management. Getting the buy in to move forward on serious Corporate Internet initiatives is essential given the often poor understanding of the benefits within management ranks.
Great visions are simple.
They are easy to communicate and quick to understand. They provide a compelling 20,000 feet view on the key issue that will help a team put together a detailed strategic roadmap. Stay focused on the customer . Create a vision based on the value it will have to your customer. Use a consultative approach to get input and revise the vision.