Expose students to recent research in marketing. Develop skills in designing an effective marketing mix in a dynamic competitive setting. Facilitate group problem solving skills and enhance oral communications abilities. Therefore, you will be expected to do a great deal of reading on your own. In addition to the course textbooks, you will receive articles over the course of the semester from the instructor that will reinforce or expand topics addressed in class.
Group work is intended to provide opportunities for generating solutions through team dynamics.
Additional cases from the text will be covered in class. The instructor will lead the case discussions, but all class members are expected to be thoroughly familiar with the material and suggest feasible solutions. Each member of the class will be expected to make a contribution over the course of the semester to the discussion and analysis of the selected cases. Contributions can be in the form of suggested solutions or well reasoned disagreements with a proposed alternative. It is up to you to demonstrate that you have read and thought about the material and are not merely along for the ride.