We have a desire to see zero piracy within our customer environments. IN THE world of t-commerce, which NDS clients are beginning to implement in the UK, you will be able to point your remote control at the TV screen and buy the CD with the song from that great video clip you just watched on the music channel. Or, say you're watching a soap opera and you just adore the outfit the heroine is wearing. Click on the interactive icon at the bottom of the screen with your remote control and head to Saks Fifth Avenue's digital TV site to buy it. And it doesn't stop there.
Interactive TV opens up a brave new world for television advertisers.
Thirty minutes later the pizza delivery boy was at the door. A different application draws the viewer into the commercial, eliminating the trip to the refrigerator. Winners can get put in a pool out of which several are picked for the big prize, which could be a year's supply of Smarties. Personalized advertising services may also be eventually offered to subscribers, allowing NDS technology to slip into the commercial time slots, only the ads that interest a specific household, like BMWs, gardening or local pizza parlors. My potential cost of acquiring a sub is much lower, the viewer is driven to the Marks and Spencer that offers the dress she just saw.