The article introduced a company called Soilutions that specializes in mass compost production. This marketing hook relies on the scientific , rather than negative, associations of the word soil. However unfortunate it may be, I believe that it is better to eliminate the disgusting implications of soil in the vulgar sense, then to go the other way and define it by them. So, as much as it pains me to admit it, this flagrant misuse of words must simply be borne. My next idea may sound a bit odd, but once I explain it all, I'm sure you'll agree with me.
Land is another chronically confusing word.
This land is my land. In this case the word land is being used to indicate a general area, i.e. those places in the world that are threatened by industry. But overall, land has no deep meaning that makes it an indispensable word. It means an area, nothing more. So I believe that its place could be quite adequately, and more precisely, filled by such words as country, region, field or plain.