They work with the market research department to determine the demand for the firm's products and target the proper market segments. They also work with the advertising and public relation departments to elaborate a suitable communication campaign that will promote the company's products. With the help of the sales department, marketing managers can keep track of customers' demand, and enhance customer relationship. Sales managers direct the firm's sales program. They assign sales territories and goals and establish training programs for their sales representatives.
Managers advise their sales representatives on ways to improve their sales performance.
Maintaining contact with customers is very important to the entire company in order to understand future trends, and organize strategies for the future. Promotion managers supervise staffs of promotion specialists. They direct promotion programs combining advertising with purchase incentives to increase sales of products or services. Needed Skills and Career Opportunities For marketing, sales, and promotion management positions, some employers prefer a bachelor's or master's degree in business administration with an emphasis on marketing. Courses in business law, economics, accounting, finance, mathematics, and statistics are also highly recommended.