But you need other things, too. Being a good communicator is essential. Also important are communication skills, leadership and ability to influence people, thinking and problem solving, and initiative and follow through. Another key interpersonal skill is networking. The network of contacts that you develop becomes an excellent source of advice, support, and referrals.
Many chemists are uncomfortable with the idea of marketing themselves.
It's not selling out. What you are really doing is relating what you have to offer to someone else's needs. This requires that you have a clear picture of your own abilities, goals, and values. We hope people will take control of their own careers. A career is a very personal thing.