They are waiting for a friend to ask or for a top quality and interesting offering from a church. Two thirds of the unchurched said religion was either very important or somewhat important to them. Most unchurched have attended church regularly in the past. Eighty five percent of all unchurched adults have had a prolonged period of time during which they consistently attended a church. They are not saying they want to leave the church.
Evangelism ought to be shooting fish in a barrel.
The answer to the first question is as easy as it is unsettling. People came looking for God in our churches and didn't find him. Three-fourths of unchurched Americans describe having a meaningful relationship with God either very important or somewhat important. Yet, two-thirds of people who attend church say they do not experience God in their worship services on a regular basis. What they typically get is an experience with people who talk about and hope to interact with God.