A postcard can get lost or thrown in the trash, and it costs money to send repeatedly. Electronic pages are cheaper, and unless a driver tosses company property in the trash, he'll get the reminder until the service is rendered. MicroStrategy Broadcaster also affords GE Capital Fleet Services the opportunity to influence driver behavior. With maintenance reminders, for example, the company can include an e-coupon for services at specific garages. E-coupons enable beneficial strategic partnerships with service providers.
Drivers get the right service reminder at the right time, and are enticed by direct cost savings.
MicroStrategy's ability to automate and personalize the delivery of critical fleet information promises to facilitate the customer's experience.