CM provides measurable benefits on both the cost and benefit side.
Many companies report a complete payback within the first year of installation.
Immediate benefits accrue from increased effectiveness of direct marketing efforts. Long term benefits include increased loyalty and cross-sell. Leading edge CM vendors provide powerful capabilities to manage the lifecycle of the customer. Look for a CM system that provides a full suite of capabilities to support your needs. We would be glad to work with you to define the investments and benefits that would drive your business case.