Definitions Slide 3 of 14 Definitions International business communication refers to the transmission of information between businesspeople from two different countries. Cross-cultural business communication refers to the transmission of information between businesspeople of two different cultures whether they reside in the same or different countries. Cultural relativism is the term used to describe the fact that different cultures have somewhat different standards of right and wrong.
Ethnocentrism is the inherent belief that one s own group and culture are superior.