When they opened 12 years ago, the Nedvecks did a little of everything. They soon decided to specialize. The decision to grow perennials exclusively was an easy one. It's very challenging with so many varieties to maintain, but the plants come back on their own every year. The nursery has almost five acres in production and nearly a dozen greenhouses.
Diversity also is the key to the business' burgeoning customer base.
The Flower Factory tries to appeal to every level of gardener, from beginner to expert. They're really having a lot of fun. Ferreri, who maintains extensive private gardens in Verona, is attracted by the attitude of the nursery. These are plants grown by plant lovers who are businessmen, not just businessmen growing plants. The staff is knowledgeable, the plant names reliable and the prices reasonable.