NEW YORK - Memorable phrases, catchy tunes and clever imagery are the winning ingredients of the USA's favorite TV commercials. I Heard it Through the Grapevine. The top commercials were chosen from among 20 classic commercials dating from the 1960s by 150 adults. Fourteen of 20 commercials voted as the best in four decades of TV were created before 1990.
Experts say the favorites retain their original appeal.
Just like classic movies remain favorites, these commercials are timeless because they're great entertainment, and they're based on real emotions,'' says Cliff Freeman, who co-created the Wendy's ad . While the Wendy's spot was most popular overall and among men, women liked the California Raisins commercial best. Participants over 45 gave the Hallmark commercial the highest marks.