The Meme Machine Book review by Anthony Campbell.
Examples are such things as tunes, ideas, catch-phrases, styles, and fashions.
Memes seek to survive and replicate themselves by passing from one human being to another, and they compete among themselves so that there are more successful and less successful memes. Although the notion of a meme is intuitively appealing for many people, it is hard to pin it down and to make it rigorous. This is what Susan Blackmore has sought to do in her book. She starts by amplifying the concept and showing how it relates to Darwinian evolution. Blackmore devotes four chapters to making this clear.