Families and older people constitute the majority of these visitors. But for the Lights, these visitors may otherwise not have come. Lights play a contributory role in attracting visitors. For many people the Lights were an important factor to consider when deciding whether to visit or not. Lights help create a positive atmosphere in which to shop and experience the city - they enhance the visitor experience.
Lights are likely to remain a minor attraction for most visitors.
Greater numbers of Lights, greater variety and complexity of displays may entice more visitors but it is likely to be costly and the economic benefits remain unclear. Local media seem to be effective in raising awareness of the Lights display. For future studies some measure needs to be taken of visitor spend and length of stay in order to assess the effectiveness of the Lights in encouraging visitors to stay longer and spend more.