Emphasis is placed on the study of the United States, Canada, and the Caribbean.
3 credit hours. Knowledge of procedures for designing international itineraries, flight scheduling, reservations, and accommodations is enhanced. 3 credit hours. The purpose and function of the modern travel agency, advertising, promotional techniques, professional salesmanship, customer service and public relations, travel law, and ethics. The course is structured around the classical and behavioral aspects of management using planning, organizing, and controlling functions as bases for discussion.