Pew found that one of the top sources of frustration for users is the speed of Internet connections and the speed of searches. At the exponentially slower rate of speed Web pages take much longer to load, forcing home users to gather news from traditional sources. Along the same vein, downloading desktop interfaces at home has been a time-consuming practice on 56K mems. Although the news is free once the download is complete, users must be techno-savvy enough to maintain and troubleshoot the interface. Cost is also a major barrier to entry for news customization to play the role as the only source of necessary news.
Familiarity has to be one of the most compelling arguments.
Pew found that while individuals are seeking news, they also like to be entertained. Whether it is by a popular television news anchor, from radio personalities, or a comic strip or columnists from the newspaper, news consumers will seek a comfort zone that exists with these products that cannot be obtained through exclusive use of the Internet. As technology advances, people are looking to achieve maximum effectiveness. In theory, personalized news is a fantastic concept. No longer must users seek out desired information.