Don't promise more than you can deliver. Growing a business too quickly is a dangerous proposition. If you lack the capital, manpower, time or other resources to deliver a quantity of product on time, you will either forfeit a customer or lose credibility, if not both. Take preventive measures against rapid growth. Let your advertising grow commensurate with your employee base, manufacturing capacity, quality control and financing.
Guerrillas know that it's essential to build a company on a solid foundation.
Although it might be tempting to expand operations or increase products, it is important to put money back into the company and remain profitable. Too high a demand for products can send a small company into a tailspin. Start-up companies are often run on a shoestring, with a skeletal staff. When this staff gets stretched too thin, doing too much too fast, their judgment becomes impaired and the stage is set for mistakes and poor decisions. And once burnout sets in, apathy and negligence are sure to follow.