The seminar will discuss change on the Net along 12 dimensions, illustrated with examples and case studies. New technologies appear constantly. A few years ago virtually no one was making money on the Net. Today many business models are thriving and new ones are invented almost daily to make best use of the Net's unique advantages. Emerging online brands Goods and services on the Net have become so pervasive in such a short time that consumers hope to simplify their choices.
Familiar brands give consumers familiarity and comfort in the new online world.
Coming cost reductions Many consumers expect goods on the Net to be less expensive because of the efficiency of electronic commerce. However, the inherent efficiency of the Net has been offset by the costs of uncertainty and market turbulence. The first sale to a customer is almost always more costly than repeat sales. As new sellers appear on the Net and new buyers visit them, the fraction of first time buyers is inordinately high. Internet time Things change quickly on the Net.