Even those in the industry admit most of the camo craze is based on image and not on science. Just as fishing lures are designed mainly to catch anglers, the slew of new camo patterns released each year are designed mainly to attract hunters. It's kind of getting to be a gimmick. It's more of a fashion statement. Since ducks do not possess X-ray vision, one can only presume the camo overkill is designed to impress other hunters.
Guys like to match from head to toe, so a lot of times they'll wear the same pattern.
Evidently, some want their children to match, as well. A company in Folkston, Ga., is marketing a line of camouflage clothing for toddlers called Kiddie Camo. As if that's not enough, you can even buy camouflaged toilet paper. That's a long way from the state of the industry in 1972, when high school marketing teacher Jim Crumley began his ground-breaking experiments. At that time, about the only camouflage clothing on the market was tiger-striped military leftovers.