Have a complete and up to date Crew Manifest. The Manifest should include, Position Title, Character Name and Race and Character Rank. Then link this banner back to the Bravo Fleet Main Site and the Bravo Fleet Rules, Application Sample and the Fleet Application Form. Instructions are included. There are several very advanced Bravo Fleet Ship Web Sites.
Good ideas abound.
The admiralty will be pleased to help you with any questions. There are also a number of good web designers in you fellow COs. If you find a good site, ask the author if they would be willing to give you advice from time to time. In order to maintain a good ship you must constantly be recruiting. Recruiting must not ever be done inside Bravo Fleet.