He has a special analogy about the importance of Web sites for business. He said it's comparable to how a dog reacts to the sound of another dog on television. It gets excited and wags its tail, until the sound is turned off. Without being able to hear or smell the television dog, your dog loses interest. According to Mr. Bock, having a Web site does the same for a business.
Every product has to have a Web site.
Mrs. Jensen runs her small design business from her home in New Hanover County. She has a computer station set up in her kitchen, where her four little white terriers scamper around her feet and yelp as she works. Like many of her peers, Mrs. Jensen was a stranger to the world of computers only four or five years ago. The computer came with a genealogy program that got her looking on the Internet for her relatives. That was the catalyst.