The Strategic Perspective by Watson, Berthon, Pitt, and Zinkhan, Dryden Press, 1999. Trust By Design by Keen, Ballance, Chan and Schrump, Prentice Hall, 1999. Electronic commerce may be thought of as a revolution in progress. If organizations are going to take advantage of the new Internet technologies, the must first address them as an integral part of their strategic perspective. Businesses are recognizing the Internet's role in the decision process that organizations go through in analyzing and purchasing goods and services.
Electronic commerce is the use of computer networks to improve organizational performance.
Increasing profitability, gaining market share, improving customer service, and delivering products faster, cheaper, better are some of the organizational performance gains possible with e-commerce. It involves all aspects of an organization's electronic interactions with its stake holders, the people who determine the future of the organization. All participants are expected to take part in both classroom and LearningSpace discussions and other classroom activities. Assignments are by learning module in LearningSpace. Each participant will keep a personal journal to record experiences and reactions to elements of the course.