The inability to use something immediately will be our century's most severe irritation. I decided to apply this 2-second rule to an online classroom project I am doing for a university professor. I stripped the entire site down to logo, menu, and text. Track your users with cookies I was at Amazon the other day looking for PHP books. Story-line design Stories are powerful.
Humans relate strongly to plots with a beginning, middle and end.
But the problem with the Web is that hyperlinking turns everything into a middle causing users to lose their orientation. On the left there is a column of big number icons with the title of the step to the right of each so that the user knows at all times how far he s come and how far he has to go to finish the workshop. Instead, break your audience into target groups and create separate sites which market directly to each group. I've learned this with my foreign language Web site . In June 2000, I broke off the Web developer section and created a separate Web developer site .