If your site is sticky, your customers not only come back, but they also stick around. That means that they will look at other pages on your Web site or use your site to access other Web sites. Datamining Datamining doesn't involve bulldozers, dirt, or guys with lights on their helmets. Rather, datamining revolves around information. The most valuable thing a company will ever own is its information.
Information is the single most vital input into the decision-making process.
In the old days, most of the information pertaining to a company's operations was stored away in vaults. This data includes such information as who customers are, where they are, what they're looking at, and what they're purchasing. E-commerce systems help capture the information from customers, whether this information comes from actual orders for product or from just surfing to a Web site. Companies can track this information through the use of customer accounts or through the use of cookies. Stats and Facts Cookies are small text files that are stored on your computer by a Web site.