Golden Sands and Rasa Sayang general manager Ben Bousnina said a hotel is a hotel but the atmosphere created makes a huge difference. We decided on the strategy that Golden Sands caters really well for families. Starfy's, officially opened in early June, is targeted initially at the Asian family market, to be followed later by Australia's. Starfy's also helps to bring in repeat business. Bousnina said a number of families from Kuala Lumpur have returned to the resort several times because of their children's persuasion.
Families also stay longer than the average guest.
For example, Japanese guests average a two-night stay but the families stay up to four nights. There's also the trampoline and juggling and other activities including archery and remote-controlled car race. Club members can e-mail Starfy, the park's mascot at its own website. The park is also used for team building activities for corporate and meeting planners staying at the Rasa Sayang.