It aims to be thin on talk and strong on action. The Four Principles of Natural Capitalism Bio-Mimicry Innovation inspired by nature. Investing in Natural Capital Replenishing the resources that sustain life. Radical Resource Productivity Using resources more effectively to slow resource depletion, lower pollution, and as a basis to increase worldwide employment with meaningful jobs. Service and Flow Economy Shifting from the sale of goods to the provision of services.
Humans are the only species without full employment, and the problem is rapidly growing.
Any biologist will testify our natural resources are concomitantly shrinking. What's needed is radical change - in thinking, in community, business and governance. The transformation to Natural Capitalism has begun. Some of the world's largest corporations have recognised the competitive advantage to be had, and are leading the charge.