Rather, we attempt to reduce drug-related harm by providing health and safety information to those who use. No drug use is completely safe. All drugs contain inherent risks. The people we wanted to target are already using those drugs. We wanted to make it culturally relevant to those in subcultures using those drugs.
Drug education has a history of magnifying the negative.
There's an idea that if it scares all the kids they won't use the drugs. But fear-based education doesn't work. We make the cards look flashy and pretty so they want to read them so they can make wiser choices next time. These drugs are psychologically addictive. That point has to get mentioned.