The process starts with qualitative research into the general concerns, needs and constraints of the local people, their attitudes, behavior and cultural beliefs and their thoughts and feelings on the particular problem. Then the research findings are sent back not only to the community but to its artists. They are powerful village communicators, who know how to use their talents to sustain a development effort, but if they are to give life to abstract concepts, they need to see the whole picture. But all of this may change as satellite dishes and the Western lifestyles they project reach rural areas, putting the very existence of indigenous resources to the test. Development is about people, not wires.
Human development requires interaction, discussion, dialogue.
At the village level, traditional performers are still potent educators.