Questions vary in level of difficulty, giving instructors a wide variety from which to choose. Each question is keyed to specific text page numbers and level of difficulty. The Test Bank was written by Study Guide author Tom O'Connor of the University of New Orleans in an effort to insure these two ancillaries thoroughly compliment each other. The CD-ROMs include online testing capabilities, a grade book, and much more. The Dryden Press makes test planning quicker and easier than ever with this program.
Instructors can order test masters by question number and criteria via a toll-free telephone number.
Test masters will be mailed or faxed within forty-eight hours. Dryden can provide instructors with software to install their own online testing program, allowing tests to be administered over network or individual terminals. This program offers instructors greater flexibility and convenience in grading and scoring test results. The collection of approximately 200 full-color transparency acetates has been created from striking graphic illustrations and advertisements from the textbook and outside sources. It includes virtually all of the illustrations, tables, and charts from the text, plus television commercials and other supplementary material like additional print ads and experiential exercises.