The Korean based agencies can provide introductory services and organise market contact programs for business visitors. Success also requires a willingness to visit the market on a regular basis to establish a network of contacts. Continuity of the personnel making the visits is also important. It is also advisable for Australian exporters and investors to be represented by agents in South Korea who understand the operation of the system and have the required contacts with relevant agencies. The cost of doing business in South Korea is high compared with Australia, with Seoul land and rental prices imposing heavy burdens.
Labour costs are also high relative to the other newly emerging economies in Asia.
With continued market liberalisation and deregulation, the Korean market presently offers many opportunities which will continue to expand as South Korea develops into a more mature political democracy. Always have a formal introduction 2. Never be without a calling card 3. Don't assume you have been completely understood 4. Don't push your position too hard 5.