The area of study in professional sales prepares students for entry-level sales positions and advancement within a company. The area of study in direct marketing prepares students for careers with direct marketing service bureaus, direct marketing production houses, advertising agencies, and corporations using direct marketing. Dedicated laboratories facilities provide students with hands-on training in database analysis and geodemographic information systems. At least 50 percent of the total hours required for the baccalaureate degree must be taken in subjects other than business and economics. Credit earned in the internship may not be used to fulfill the 9-hour marketing electives requirement.
Internships are available in leading companies selected by the internship coordinator.
1 Credits earned in MKTG 458, Internship in Marketing, may not be used to complete the elective requirement. Course List 310. Basic understanding of marketing and the operation of marketing systems. Focus on the firm managing its marketing efforts and its relation to society and the world. Not open to majors in the College of Business.