Appearance Pages and sections look uncluttered, with ample white space and generous margins. Print is at least 12 to 14 point with a serif font. Maximum three font styles per page. Lower case letter used throughout. Emphasis achieved with boxes, rule lines, bolding, different typefaces or increased print size as appropriate.
Illustrations Used to attract attention and re-emphasize the text.
Illustrations are simple, uncluttered and fit the intended audience. The piece is culturally and age appropriate. The piece matches as closely as possible the logic, language and experience of the intended audience. The material engages the reader, perhaps by using a dialogue or story format or testimonials, or by inviting interaction through questions or actions to take.