We ll ship gas to the more distant areas because the margins are decent, but we ll pass on remote customers if they only want hardgoods and consumables, says Merica. Five Star s business expanded so rapidly that within 2 years it could no longer obtain sufficient supplies. The firm solved the supply problem with Woodland Cryogenic fill plant that allows it to fill oxygen, nitrogen, argon, carbon dioxide, helium, and mixes. Gas is gold The firm s product lines include welding and safety equipment, related consumables, and gases industrial, specialty, medical, and cryogenic liquids. Gases form our base business, explains Merica.
Industrial gases deliver volume sales, and specialty gases yield high margins.
Laser gases now account for 10 percent of our gas business a figure that grows each year as our current customers purchase additional lasers. Do what you say you re going to do. New customers especially need to know that we meet our commitments, so we ask our current customers to talk about us with prospects. For example, the company promises to respond rapidly to customer needs. Most customers soon learn they can receive product from us within 24 hours of a call.