Rieder says customers want to make smart fashion investments and will hang on to something longer if they've spent more money on it. She also has found that local women are more likely to invest in the newest accessories as add-ons to a basic black or solid wardrobe. Target's Crane says that most shoppers buy a certain piece, take it home, try it and then return it if needed. They may make several trips to get just the right outfit she says. Shoppers this year want soft fabrics that feel good, according to Crane.
Fleece is a big seller.
There are so many options. Pat Simmons, also from the Steinmart Boutique, emphasizes the popularity of leather, faux leather, fur, animal prints and feathered trims in this year's styles. Swonger says cropped pants are not as popular this season as last. Sweater twin sets are returning to the fall fashion scene updated with beaded trim on the neck, bottoms of the sleeves and the hem. Scarves, whether neckerchiefs or larger squares or rectangles are expected to be big sellers again.