Many Web sites publish current and past press releases as well as information to be freely distributed by the press. Coverage in the press shows interested parties what your company has done in the past and what it is doing now. The interactive and dynamic nature of the Web makes it a powerful tool for marketing. If you don't market your products, they won't sell. If you don't tell people about your services, no one is going to hire you.
Large corporations spend millions of dollars on marketing every year.
The wonderful thing about Web marketing is that it is right for all types of products and provides a level of interaction with customers that is on a par with personal sales visits. Your Web pages can help you establish connections with new customers and build relationships with your current customers. Promoting Direct Sales Making direct sales on the Web is not only a possibility, it is a reality, and the interactive nature of the Web is largely responsible for making these sales. Businesses all over the world have online order centers. Online ordering has tremendous potential.