More and more small businesses are moving on to the net and it is important not to be left behind. But just like embarking on any other new business venture, it is important to do your homework. Your web site will be there for your customers 24 hours a day, seven days a week, during every holiday and it will never take a vacation. Many businesses and organizations are discovering the benefits of moving into cyberspace. Mail order shopping and customer support in particular, have been revolutionized by the W orld W ide W eb.
Many companies now place product user guides and help files on the net.
A commercial web site is also a perpetual advertisement for your business. It is there 24 hours a day and reaches beyond national boundaries. The world wide web as the name implies, covers the entire world from Albania to Zimbabwe. This makes it possible to vastly increase the size of your potential market. If you compare its cost to any other in your normal advertising budget, you'll find that a web site is an excellent value.