Sure, take intelligent advantage of new techniques and technology for your business. But only if they have been tried, tested and proven beyond a shadow of doubt, by users similar to yourself. The past two years have seen far too many guinea pig customers get roasted, by buying and committing to services and products that were only experimental. Even if new technology is appealing, be specially cautious if you will remain dependent on outside service providers. As many Internet and new technology businesses have crashed and burned in recent months, most have simply walked away from their client responsibilities.
Horror stories abound, of abandoned customers and chaotic operations.
If your business is not yet financially stable, make profitability your only priority. If it already is profitable, make it more so. You can always go back to growing, when you have renewed confidence in the business climate. If you're retrenching, they will be too. In general, there will be a retreat to true and tested products.