This series ran for almost the entire decade. A man pointing his lance at children on the playground today would be seen in a slightly different light. This is the first commercial featuring Froot Loops icon 'Toucan Sam', and no one who saw this commercial as a kid can ever forget the jingle. The battle between Peter Pan and Captain Hook is played out for the benefit of a jar of Peanut Butter. The jingle had a longer life than these cartoon characters did as peanut butter pitchmen.
Kids love catchy tunes, so effective children's ads often utilize music as a key component.
When the fast food chain starting becoming a national phenom, they decided to target families with kids looking for a fast, fun meal. After all, this was the emerging baby boom generation and the whole idea of fast food restaurant chains was new and exciting. McDonald's was extremely successful in their first attempts to attract the kiddy biz.