Building loyalty begins with building trust. As more and more offline stores launch websites, online buyers will havethe choice of buying from branded entities or unknown dot-coms. Human nature has it that consumers will almost always go for the known quantity. An important issue for any small business hoping to generate significant income online is trust. Especially, look at leading sites in your category, and emulate.
Many consumers appear to confuse credit card security with privacy concerns.
Free service by trusted third party continuously rates merchants' customers and displays results openly. Seeks to become a trusted portal site for customers. The single most important barrier to doing business on or off the Web is trust, customer confidence. This article explains how to build trust through the design of your website on a relatively low budget. Recommends using photos and a personal tone in order to build trust in a small business online store.