But without even advertising it, the community has responded well. Rooms in the Center are booking up quickly. The Center has several selling points besides its beautiful mountain setting. We wanted to be able to accommodate high-tech business meetings but also provide an elegant setting for parties, weddings, and dinners. Everyone is working to get a game plan to market this milestone in our nation's history, and statistics have proven that this niche marketing has an impact.
Localized promotions capitalize on a niche that no one else can own.
Here are some interesting angles to celebrations that are being planned. The Fiji Islands are capitalizing on millennium fever in a big way because the Islands lie along the International Date Line. If you party here, you'll be among a select few to be the first to greet the year 2000. On other islands, you'll be among the last persons standing in the 1900's. The first glimpse of the new millennium sun will occur on Kaiti Hill in the City of Gisborne in New Zealand, which will see the sunrise before those watching down on the beaches of Fiji.