Oh, you want to know how we devise these puzzles. That's a whole 'nother matter. All we offer is puzzles to pique your curiosity and tickle your fancy. Ain't got no giveaways. Here's the set of guidelines we use.
Language is fun.
Words are immense fun, or can be. Vocabulary is the tool we use for thinking. Abstract concepts are wielded with a few letters, a couple of syllables, an established meaning. You can think of these puzzles as visual puns. And you'd be right, from what we can tell.