I welcome your thoughts and suggestions. We can build on the excellence and reputation of our universities. But perhaps the best thing we can do is set a direction toward becoming the national model of academic excellence that best serves the Houston area. Marketing Initiative Raising the educational attainment of the people in this region is essential to our mission. Enrollments are a measure of how well we are doing there.
Enrollment is down at all of our universities.
Each university is moving forward on its enrollment management activities to address this issue. In addition, we have begun discussions on a systemwide marketing initiative that would provide long-term support and enhance the individual universities' recruitment efforts. We have heard from a number of prominent alumni in the public relations and marketing fields who want to assist us in this effort, and they will be involved. We bring this to you before we have developed a proposal because we believe it is important to receive the board's endorsement of this effort as a meaningful part of the UH System's long-range plan and strategy. As we talk about long-range plans for the UH System, I wanted to keep you informed about progress made in addressing the concerns raised last summer about the organizational structure.