The analogy assumes that education is a product to be sold. Students exchange money for knowledge.
Happy consumers signify that the business of education is successful.
It lowers quality, refocuses valuable resources, encourages passive learning, and undermines social and civic values. Research indicates that high school graduates have negative attitudes toward thinking, learning, and class work. Mastery of content and learning are of little concern. This is evident by students' behavior. They will expend energy identifying the easier teacher, and some even transfer to another college.