Something really touching happened at our last general meeting, the meeting of the people who are running each of the studios and offices. At these gatherings the most coveted time is the half-hour people have to update us on what's going on in their business. One of the guys gave up his update time to talk about how much his life has changed because of the changed relationship with his client because of this new business model. People didn't necessarily invite us to their strategy meetings. But the venture fund has really changed our business.
IDEO today is a partner or an investor.
At Steelcase, I'm now acting as an advisor, and working with the CEO there, Jim Hackett, who is a really good friend of mine and has values that are unreal for a corporate person. I'm afraid I can't answer that without giving away some of our clients' coolest secrets. Everyone has a filter for what's important. Some people won't work on plastic. Some people love working on consumer projects.