Why Leaders Need to Communicate Effectively Effective communication is the most powerful tool in the work of the Church. Like a brush to a painter, communication is to the Church. Psychological manipulation, physical force, and emotionalism are not among the tools that the Church may use to bring people to the Lord. The elders who direct the affairs of the church well are worthy of double honor, especially those whose work is preaching and teaching. Nearly all of the church's functions can be seen as the work of communication.
Evangelism is the effective communication of the gospel to unbelievers.
Fellowship is the effective communication of love to one another. Teaching is the effective communication of God's ways to believers. Worship is the effective communication of praise to God. Effective communication makes the gospel clear. Effective communication makes instructions clear.