The specific identity of the business does not need to be known. Type of Protection Prevents consumer confusion as to the source of products or services. There is a smaller trend that trademarks are like property and diminishment of value through dilution is actionable. Geographic Scope Common law trademarks, unregistered, cover the area in which the mark is being used or is known. State registrations cover the state.
Federal registrations cover the country.
Holes may be present in the geographical area due to prior users. Other Notice is important to prevent the trademark or trade dress from becoming generic. The trademark is a brand name. The product needs to have a separate name. Trademarks and trade dress provide unique identity to your company's products.