You can allow the public to access information such as addresses, correct spelling of names, directions, and the like from Web page. Save on printing costs. The Internet will never completely wipe out paper, but instead of blanketing a market with flyers, brochures, or catalogs, businesses can target serious clients. Save on advertising cost. You never again have to pay a rush charge because you have to make a last-minute change before a publication deadline.
Electronic media is much easier to update than paper.
Save on marketing expenditures. Don't pay expensive marketing firms to gather the information that is right at your fingerprints. Do it yourself. The access logs of users who have accessed your Web pages can provide you with the time of day, location, and in some cases their e-mail. Keep the planet green by cutting back on the amount of paper and inks used.