Marketing means being close to the customer and listening and responding to what the customer values. Throwing out the old hierarchy and building flexible, fluid, circular management systems with inclusive leadership language to match. Allocating funds for leadership development opportunities and resources for all the people of the enterprise. Keying individual performance appraisals to organizational performance. Governance is governance.
Management is management.
Sharply differentiating between the two by delineating clear roles, responsibilities, and accountabilities, resulting in a partnership of mutual trust and purpose. Building the partnership on open communication, adopting the philosophy of no surprises. Using a common leadership and management language within the organization and beyond with people and organizations in all three sectors around the world. Leading beyond the walls of the enterprise and building the organization's share of the healthy, cohesive community. Forming partnerships, alliances, and collaborations that spell synergy, success, and significance.