The company's offerings can help firms to tailor their Web sites to the needs of local markets, while also maintaining centralised control. Our software makes the process more scalable across the large enterprise and gives visibility. The company is entering a crowded market and competes with such firms as GlobalSight and Idiom Technologies, which have both taken steps to increase their presence in the UK this year. Uniscape's services help firms to translate content into local languages and can help them to comply with local laws.
Legal issues can cause problems for firms operating in more than one country.
For example, in Germany there are restrictions on the publication of benchmark comparisons between competing goods and services, and in Italy it is illegal to auction used items. When companies approach Uniscape it carries out an initial assessment to determine what changes might be needed to their Web sites. Common site modifications include enabling the entry of UK post codes rather than US zip codes. Uniscape provides the technology to create content in languages other than English. The tools work by matching content to be translated to content that has already been translated, to avoid duplication.