New product and service innovation and development in the context of brand planning is a core topic. The marketing communications course develops the notion of integrated marketing communications to support brand equity development, including the design of advertising, sales promotion, publicity, and presence programs to provide a unified brand image to the consumer. The most profound business change in the 90's has been the emergence of electronic commerce. It has changed the rules of business, attracted tremendous investment, and created thousands of high-tech jobs. The electronic commerce sequence, a blend of marketing, information technology, and strategy, provides the skills and knowledge for this high growth area.
Electronic commerce is an area where graduates are in demand.
This sequence will be a joint offering of MIS and marketing. It is becoming increasingly clear that for the U.S. to be able to compete in the world market and to survive, the American manager must become more aware of the international business arena. By studying the nature, roles and strategies of international business participants and the environment in which they must operate, the international business option provides students with a background to better understand and participate in today's global business environment.