Honey is priced reasonably. Honey is a good source of energy. Honey improves food flavor. Honey is good for children. Honey is good for adults.
Honey tastes better than syrups.
Therefore, the present honey consumer, according to the study, is an averaged sized family with medium to high income, whose members' ages lie between 24-60 years. Two findings in Dr. Shehata's study might bear more examination. The overwhelming preference of gold colored honey and liquid honey by the consumer should come as no surprise. They are by far the most offered products available to the consumer. The question invariably arises, however, whether the marketplace determines this preference by offering higher proportions of these products, rather than this being a well researched consumer preference.