Undercurrents produced the 10th and final video in the series of award winning alternative news videos in April 1999. To satisfy the deluge of questions flooding in, here are our answers. A. Producing each video entails travel, tape, phone costs, one basic wage, purchase of edit machines, repairs, camera loans, insurance, postage, leaflets, printing, electricity and water rates, office rent etc. We always managed to keep costs to a minimum but the overall amount was unavoiable.
Distribution is a major headache for all alternative media.
We concentrated on distributing thousands of leaflets and getting reviews in magazines and setting up screenings all over Britain. However it put little or no money in our account, mixed with many people making pirate copies and distributing them worldwide, resulted in too little cash coming in to produce the next issue. A. Far from it. We have secured our future for at least the next 3 years and new people are joining our crew so we will be as active and as effective as ever. We are now concentrating on working with just a few campaigns in more sustainable and effective ways.