Users must first install the RealMedia Player on their computers if they do not already have it. The one-page document addresses standard ethical behavior, service, quality, professionalism, confidentiality, referrals, copyrights, and cooperation, among other issues. It was developed to guide those involved with PTTC in their professional interactions with others. These groups include members of the Board of Directors and its committees, producer advisory groups, regional and national headquarters staff, and contractors. And sadly, it will be difficult for our industry to get excited about anything on the horizon that stretches beyond the next billing cycle.
Independents have one immediate concern-survival.
If, and only if, we can weather today's crisis and learn from the experience, then we'll be able to focus on the promise that the new millennium might bring. It's difficult enough during a healthy business environment to stay on the cutting edge of the information revolution but, during crisis times, it's nearly impossible. That's why PTTC recently launched its Industry Crisis Action Plan to help independents survive this severe depression. Using its regional resource centers, technology workshops, and referral services, PTTC is focusing on survival methods for independents. Other time-savers are PTTC's Case Study Digest and Best of PTTC Workshops volume, which summarize pertinent technological information from regional programs.