One moderator with two respondents. This research is sometimes utilized when interest lies in a discussion between two friends or companions. The interviewer asks questions and receives input from each individual and from the discussion between the two respondents. Quantitative Research 1. Product may be placed in different types of stores, in different geographic locations, in different packaging, at different prices, using different advertising, etc., to determine what approach works best.
Ideation is a dynamic approach to creative problem solving.
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