The message is encoded with the recipient's public key, and it is then decoded with the recipient's private key. This allows a person to encrypt and send information to a party he has never met. Amazon uses a secure server in order for customers to view account status, track orders, and other functions. Ticketmaster uses encryption technology to protect customers when ordering by credit card. Encryption applies to the acquisition phase of the customer service life cycle more so than any of the other three components.
Encryption can also add value to the customer's ownership phase.
Integrated Internet Marketing must have encryption as a safety resource to succeed.