Grub is not Campbell's first enterprise. With several years of entrepreneurial experience under his belt and an idea that's got all the ingredients for success, Campbell is a good candidate to offer advice on how to create and manage a start-up venture. The Way Campbell stresses that the journey from conception to fruition is a winding path, moving in unpredictable ways. However, it's vital to fine-tune your plan as you move along down the path to success. But at some point you have to put it down, declare it finished, and not be sidetracked in your journey to success by constantly second-guessing every facet of the business plan document in an attempt to ensure perfection.
Flexibility appears to be the key here.
Following a plan is essential, but having the courage and insight to alter that plan as needed is just as important. Take product timetables. Campbell cites examples of several popular software applications that have been unable to meet their projected launch deadlines. Plus, Grub is open source. Development of the client software will benefit from input by the best and brightest minds, and there are no proprietary Microsoft-like implications.