Credits awarded for this course are in addition to the minimum degree requirement. Students are required to prepare essays in a variety of rhetorical modes including exposition, description and argumentation. English 120 introduces students to Process Writing techniques, library research and documentation procedures. The primary focus of English 120 is to help students acquire the writing skills necessary to succeed in an academic environment. English 220 is a practical introduction to the preparation of business correspondence, employment applications and resumes, and formal research reports.
Emphasis is placed on written communication skills.
This course studies the marketing function in organizations of the hospitality and tourism industry. The strategies and techniques unique to service marketing are examined with a focus on the marketing planning process. Topics will include internal and external promotion, targeting primary and secondary markets, product and market segmentation, the role of marketing in feasibility determination and management of the marketing function. Writing intensive course. An examination of the common and statutory laws applicable to the hospitality industry.