Gallery is to show the previous work.
This will bring in repeat customers. Seventy-five percent of the customers are repeats, so it is important to show the customers that their repeat business is appreciated. It would also be nice to bring in customers with old tattoos from other shops. A straight approach with hard music will sell this approach to anyone in the market for a tattoo or piercing. It is very important to focus on previous work, and it would be nice if a previous work was a famous client such as Dennis Rodam, and this will in turn make many new customers because of the excellent job in the past.