All rights reserved. The first rule of politics is to find the people who are inclined to vote for you. The second rule is to figure out a way to make sure they act on that inclination on election day. This is known as securing your base. Given the fact that voting percentages are under 50 percent and almost any major party candidate can count on the support of at least 25 percent of the voters, logic would tell you that this alone will guarantee success.
Logic is wrong.
But that doesn't mean securing your base isn't important or shouldn't be done. Still, it's impossible to reach people one at a time, so candidates go to organizations inclined to support them. So we went looking for votes among those we came to think of as the Hunter Thompson constituency. And Loathing on the Campaign Trail . They are looking for someone different.