G. P. Jakhotiya.
Indian entrepreneurs do benchmark their earning and spending ratios.
On an average, an Indian brain is creative enough to think laterally on various benchmarks. Perhaps, the strategic punch is missing in most of the creative exercises on benchmarking. Creative financial engineering clubbed with an entrepreneurial approach should first address the issue of benchmarking the earning expectations from business ventures. The most critical, confusing and contradictory bench - marking exercise is of deciding the minimum achievable and maximum permissible 'Return on Investment'. The complexity in engineering an ROI increases with the increasing nationality of the nature of investment.