Ours is a series of research steps and workshops that culminate in a web strategy. These documents are a way of packaging our expertise, and turning it into products that we can sell. They are more valuable to clients that way. Clients know in advance what they are getting and that it will be done right. It is not just the research and strategy team that needs to carefully articulate its process.
Every department needs to.
For areas like media, for example, a good process is the single most important factor for success. It sure beats winging it. As of January 2001, Jeffrey Graham became Director at Dynamic Logic , whose flagship product, AdIndex , measures the branding effectiveness of online advertising. Jeffrey taught Internet Research at New York University and speaks frequently about topics relating to e-marketing. He also co-chairs the Research Special Interest Group for the New York New Media Association.