That is part of what we are exploring, the stereotype of the word and what it means to women and men in computing. Some women are very opposed to being called a geek, and other women embrace the word fully and are excited to be called a geek, because they see geeks finally coming into their own and taking over the world. With younger girls, in high school and middle school, it's still not cool to be called a geek - we think this is partly why girls turn away from computing and science at this time in their lives, because these areas are considered geeky . That is our goal. That has got to be tough being the only female out of 100.
Guys are in the club.
We want people to realize that having a stake in computing is an opportunity that women and men alike cannot afford to miss. Half our staff telecommutes. All the same, I don't think you can ever replace good old fashion one on one meetings and dialogues. A way to encourage girls to stay involved is through mentoring and role models. To show girls other women that they can aspire to - leading full and high quality lives.