It fits in nicely with my night shift job as an R.N. at the local Medical Centers. While I don't always buy generic products, I have found the Safeway Select one to give good value, and will offer some comparisons father down the page. For dairy products, such as milk and sour cream, Safeway's brand is perfectly fine, utilitarian stuff that not only costs less, but is often offered on monthly Key Buy specials. While I don't take the local newspaper, I do receive the monthly Safeway flyer about a week before the end of each month, and use it to plan my monthly shopping budget, and to some extent our menus. With only two of us, I don't find warehouse shopping at all convenient or practical, and while it might seem foolish to get excited over Safeway's 2Fers, I do just that, provided the product is something we would normally use anyway.
Laundry detergent is a big ticket item.
I don't remember how Consumer Reports rates this stuff, I'm sure Tide or Surf would get overall higher marks, but our clothes are clean, and bottom line, that's what matters the most. Other brands are on sale, too. Ocean Spray Cranberry Juice Cocktail is a pricey drink, but when it's on special we'll stock up with favorite varieties like Cran-Cherry, and really save. Incidentally, I've tried the Safeway varieties of cranberry cocktails, as well, and when that's on sale, it isn't bad at all. Often there are other brands, like Northern on sale at the same time, so we never feel like Safeway's own Select brand is the only one we'll save on either.