Many gun owners drive pickup trucks, hunt and live in rural areas. Use these details to help portray them as ignorant rednecks. Don't be afraid to interview these people, they are harmless even though we don't portray them that way. Try to solicit comments that can be taken out of context to show them in the worst possible light. Never question the effectiveness of gun control laws or proposals.
Guns are evil and kill people.
Removing guns from society can only be good. Nobody really uses guns for legitimate self-defense, especially women or children. Any stories about armed self-defense must be minimized or suppressed. Be careful about criticizing the police for responding slowly to 911 calls for help. It is best if the public feels like the police can be relied upon to protect them at all times.