He is the founder and chairperson of Imagesmith, Inc. , a successful web development firm based in Santa Cruz, California. While at Imagesmith, he led the client development teams and nurtured the new field of web usability, as CEO and Chief Usability Officer. Here he created and oversaw the automated advertising management system for IUMA, the first website to offer downloadable music. IUMA was acquired by eMusic in 1999. He is often invited to speak and teach on web development and usability.
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