Its sentences are articulated in such a manner that is different from usual styles of language. They are often not punctuated, giving us the impression of a moving picture or promotion video. I believe that Mr. Ziff has created a new style of aesthetic treatise. Images have not a few possibilities as such a media. They also have other kinds of possibilities for representing our thoughts than those which language has.
Images have a logic, too.
Their logic may be different from that of language, indeed. But images can be logical in their own way. They can then represent new kinds of logic which have been out of our understanding as of yet. We want rather to go back to an original stage of sensibility by means of visual images, which will work there as a medium of our aesthetic thinking itself.