Through BabyCenter, its wholly owned subsidiary, the Company offers content and community for new and expectant parents and an online store with a selection of baby-oriented products and supplies. Its eToys.co.uk store offers consumers in the United Kingdom over 5,000 SKUs of children's toys, software, videos and video games tailored to this market. In addition, the Company also provides the BabyCenter brand in the United Kingdom, offering a content and community site for parents and expectant parents. Revenues reflect an increase in units sold due to growth of the customer base and repeat purchases.
Higher loss reflects increased marketing, administrative, and technology expenditures.
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