Consumers are able to compare prices and services at numerous sites and make their selection based on which site most satisfies their needs. Because use of electronic commerce generates less paperwork and makes the process more streamlined, products should be priced lower than what might be available outside the electronic medium. In one case study, Mike Smith, the owner of Joshua Tree wood Trim in Boulder, Colorado, found that his revenues increased by lowering prices. The increase in sales that accompanied the price decrease was enough to compensate for the lower profit margin. Internet merchants may wish to outsource the design of their web site.
Many companies specialize in designing web sites.
There are also several electronic builder software packages available on the market. Finally, merchants must consider how to deliver the goods to the consumer. The web site should clearly enunciate the return policy and any privacy considerations. The privacy considerations make relevant one final element in the design of a web page. That is, what are the types of payment methods accepted when making a purchase online and how to keep any information about the consumer encrypted to avoid fraud.