Their place in the social structure is known. Moreover, specification sheets for the distribution of material are more easily drafted when a systematic identification of priority targets is available. Design of general materials. Local availability of target analysis that is standardized in relation to the elite of other groups within the area, in adjoining areas, in whole regions, and universally, should assist in constructing general propaganda materials for the use of operators in several different areas. A quantitative rank ordering of generality of use can easily emerge from the Central Office if the Central Office has designed materials with a full and precise awareness of the condition of a target in a whole group of countries, by standard criteria.
Mailings are a common, time-consuming, and expensive facet of everyday operations.
Target analysis books should serve to reduce expenditure of both time and money. Adequate target analysis should facilitate greatly personal relations with the local elite that may otherwise be engaged in haphazardly, without prior knowledge of the persons contacted and without preparation as to the kinds of information required from the influential about other individuals, groups, and issues. Matching elite elements with media capabilities. In a number of cases, one knows the capabilities and the medium in which a message is contained better than the target for which it is intended. Knowing the elite allows a better judgment on the probable effects of the medium and its message in reaching the elite.