Call it that and people will know that you are an insider. You can't be touched by a soccer ball. Touch is the antithesis of most of our lives. It's the thing that you lack. At Disney, we walk and talk and touch.
Horses provide that same thing.
I spend a day at a private golf club, and saw the most amazing thing. There were a group of golf club managers there for a conference. It provides her with two hours of freedom where she can put the kids and know they are in the company of other kids like themselves. Golf courses are the fastest expanding recreational properties. Dude ranches, guest ranches.