The delegation will then travel to various German locations, including Hanover, where the businesses will participate in the Communication Electronic Business Information Technology trade fair, the world largest information technology trade fair. Germany is New Hampshire's fourth-largest trade partner. The United States is Denmark's largest trading partner outside the European Union, and Denmark is considered an excellent distribution point for Scandinavia, Northern Europe and the Baltic states. Leading U.S. exports to both countries include information technology and software, computers and peripherals, telecommunication services and equipment, computer services, electronic components, e-commerce and electronic information services, pharmaceuticals and medical equipment. International tourists also play an important role in New Hampshire's tourism economy, and part of the trade mission will focus on bringing more visitors to New Hampshire.
International visitors stay longer and spend more during their trips to New Hampshire.
The New Hampshire Office of International Commerce and the International Trade Resource Center organized the trade mission, in cooperation with the New Hampshire International Trade Association, the Software Association of New Hampshire, the New Hampshire High Technology Council, Copenhagen Capacity, the New Hampshire Manufacturing Extension Partnership, the U.S. Department of Commerce and the U.S. embassies in Germany and Denmark.