It means getting all you can get out of the other person. Playboy love uses a person to satisfy his own needs, then when it is over, they move on. It is not feeling or selfish desire, it is something we do for someone else. Love does not depend on how we feel, it just gives. The feelings follow.
Love is always under control.
That is why Christ commands us to love our enemies. It is not like the preacher who said he could not help but commit fornication with the young women in his congregation. That lie won't work with Christ. When it comes to dealing with people, whether enemies, friends or loved ones, we cannot sit around trying to create some feeling. We've got to act by giving something.