Advertising in the wrong context is advertising. I really enjoyed this presentation. Key takeaways were that corporate objectives must be addressed in the context of customer needs and that the web is more direct marketing than branding. Conversation becomes more customer focused and it helps senior managers understand the customer experience perspective. Deb McDonald, Consultant Found in research that customers who interact with a site for only 15 minutes develop a deep, rich brand identity for the website that they can easily describe.
First impressions count.
People believe they understand your online brand very quickly. Co. The best performing sites organize staff and content along the customer lifecycle. The web is much more about direct marketing than brand. Jump to the next curve. Let a thousand flowers bloom 2.