The gathering and compilation of viewer information will be a local matter - with information gathered in the set top box and compiled by the local cable operator or the local broadcaster. It is highly likely that the local station will be the one that controls the information for marketing purposes. As a widely available information and educational tool, local broadcasting can make an important contribution to development of human capital. Because needs tend to reflect the more personal circumstances of individuals and their communities, tailoring solutions at the local level improves their chances of success. Local broadcasting is also an obvious means for the expression of social, cultural and political ideas by individuals.
Local facilities are geographically accessible to individuals.
It is easier for citizens to become directly involved in solutions at the local level. Local broadcasting has a long-standing obligation to promote the public interest because of its institutional nature. Local broadcasters will use digital spectrum to distribute the majority of the most watched programming and they have not paid for that spectrum. Indeed, it may be foolish to think that there is one federal policy that can solve these problems. There should be many local policies, but there is one step that is necessary at the federal level.