The point is easily made by analogy with the identification many of them feel with the Gator sports teams. The form of the second project is not an essay but the instructional rules of a handbook or textbook. They extract from a book about creativity the formal procedures for composing an aesthetic text. The American dominant ideology promotes a preferred set of behaviors in each of the categories. Community consists of the institutional sites that provide training in these preferred behaviors.
Entertainment portrays the ideals exemplifying the preferred behaviors.
Family is the site of personal encounter in which the individual negotiates with the norms and ideals of the society. The language of advertising is aesthetic. Rather than analyzing ads, the students reply to the image of themselves as consumers traced in the ads by creating their own images, based on the lessons of the first two projects. The idea is to learn from the advertising format how to appropriate an image from the general culture to explore their own emotional sense of identity. In the first paper the present viewing of the film is compared with the memory of its first viewing in the past.