What they want is your undivided attention and service. You must always be prepared. Knowing and developing a positive image for your business is very significant. It's how you want to be perceived as a home based business. Large businesses have already established their credibility for they have larger resources to draw from.
Home based businesses and small businesses have a greater challenge to make a positive impression.
Often they do not have a large cash flow to tap into. They must draw from their own creative skills to get the message across. This is the time that you will discover why you had to establish some work rules at the beginning of opening your business. You will find that many customers will evaluate you and your business on what images they see. This may or may not be acceptable, but that is how many people draw conclusions.