It can be used for backlit or shadowed subjects, or in high contrast lighting situations. Multiple flashes can also be used without too much technical skill, but that's the topic of a future tip. Quality of Light Midday, when most beginning photographers seem to shoot, is usually the worst time of day to capture an image that's pleasing to the eye. Midday can be effective in some instances, but it's not the norm in capturing an optimal exposure. The best quality of light is usually found early and late in the day, that is, two to three hours after sunrise and two or three hours before sunset.
Light is less harsh, warmer and more angular.
A midday picture taken on a sunny day in direct sunlight may be very contrasty. In other words, highlights may be more washed out than you remember them and shadows may be stronger and render less detail than you'd like. So it's usually best to avoid this time of day when shooting. However, the ideal shot may not wait for a certain time of day. If you must shoot at midday, there are various ways to compensate.