Find a good cause. To cut costs, consider joining forces with another company or community organization to co-sponsor the event. Of course, you'll incur some costs for prizes, publicity and the like, but the fact that your company's name is on everything is invaluable. Start a newsletter. Although newsletters can be costly, the rewards they can bring can be substantial.
Effective newsletters can be as brief as a single page.
There's no upper limit on length, but few readers want to wade through pages and pages of copy. They can be mailed as often as weekly or as infrequently as once a quarter. Just about anything goes, except a sales pitch. Mail your newsletter to current and potential customers and to the media. Often, an article in a company newsletter sparks an idea for a bigger story when seen by an editor.