Researching the company will help you impress the recruiter with your knowledge of and enthusiasm for the company while demonstrating your aptitude for the position. Your goal in the initial interview is to present your qualifications to the recruiter, so that you will be invited back for another interview and, subsequently, receive an offer. The way you accomplish your goal is by demonstrating to the recruiter that you have the skills and capabilities that will directly meet the company's needs. You may need to contact the firm directly and request any information or advertising brochures. By taking the time to know yourself, and to learn about the employer, you can determine if you would be a good candidate for that employer, and if that employer will meet YOUR needs.
First impressions ARE truly lasting impressions .
Regardless of the position for which you are applying, you should plan to wear appropriate business attire. In other words, wear a business suit. Men should wear suits, a dress shirt, and a tie. Ties should be the current width, and nothing wild. Women should avoid trendy clothing and stay with classic tailored suits, skirts, and jackets.