By Chris McClean Electronic communication, because of its speed and broadcasting ability, is fundamentally different from paper-based communication. Because the turnaround time can be so fast, email is more conversational than traditional paper communications.
Email is now one of the fastest ways to gain or lose potential customers.
Consider one of your employees is in a bad mood. Someone emails them with a trivial question and they reply with a brash tone. Do you think that the recipient will use your company. On the internet word travels fast. It takes me 3 minutes to send email to 50-100 people.