Because during the search for a home, information can be forgotten with all the homes a buyer will drive by to see. A flyer gives them the information they need, along with how to contact the agent, as well as a photograph so that they will remember which house they are actually calling on. Print advertising in the local area is another way to market a property. Some agents consistently advertise in local homes for sale magazines, the local newspaper, as well as the Internet. Advertising in a home magazine can sometimes be non-productive.
Magazines have strict production deadlines, which usually fall once a month.
Newspaper advertising is another way to get the word out. It really depends on the area and what the agent has seen in the way of their own personal success with open houses. I have had great success with open houses. I use it as a means to introduce the home when it is first listed. The greatest chance of a home being sold is during the first two weeks on the market.