Their sophisticated arrangement allows observers to look right into the heart of the space from every angle. The design practically takes visitors by the hand and leads them into the stand. Once inside, they feel as though they ve entered a cosy, sheltered patio. Obviously, the stars of this show are bicycles. A total of 38 bikes, organised according to product category, are displayed against the gigantic walls.
Emphasis is on new models and prototypes.
Zwicky has reserved wall areas free of bicycles for a graphic display of accessories, clothing, shoes and promotional material. Also adorning the walls is the GT logo. Everything is attractively illuminated with halogen spots attached to a metal grid at the top of the walls. Rather than placing the bikes in a row on the floor, the designer approached the display as if it were a genuine exhibition . Using thin wire constructions, Zwicky has lifted the objects from the floor just enough so that interested visitors can look at and touch the most technically significant parts without having to bend over.