It's the copy, images, audio, video, technology and applications integration that form the information we're disseminating. This is the point in the process where it all begins to come together.
Function meets form and a finished, usable, exciting web environment is the result.
The usability of a site's content is at least as important as its information architecture and interface system . And again, just as with interface , content is really a system of standards and guidelines that define how the site will communicate. For copy, usability means readability. These are just a few of the copy-related questions that we answer during content design. Beyond the words are the images that illustrate meanings, create excitement and clarify concepts.