Consider adding this kind of sweetener to your deal. Guarantees make a tremendous difference. Contrary to what you might expect, the longer the time stated in the guarantee, the fewer returns and refund requests you'll usually get. This doesn't mean you should put your business into peril, only that, providing you have a quality offering, you'll sell more with a reassuring guarantee. If you're in the position to sell something for an incredibly low price or astonishingly generous payment terms, explain why.
Human beings procrastinate.
But fewer do so when you toss in a special reason to pick up the phone or the pen right now. Order before July 31 and receive an extra dozen parachute rings free. Here are just a few of the kinds of offers businesses have used profitably. Remember, consider how you can adapt strategies that you notice working for a very different kind of product or service to your own. Don't dismiss an item on the list just because you haven't heard of it being applied to your kind of business.