Shoestring Marketing Alf Nucifora is a marketing consultant in Atlanta. The nonprofit sector is an industry in need. In the past, it's operated more below the radar screen than above it, with an almost accompanying sense of modesty and insecurity. Its recent explosive growth has forced a whole new set of problems and opportunities.
Lack of awareness is still the most persistent hurdle.
There's also the issue of increasing need. For one, traditional government support is declining. Even corporate givers have changed their attitude. As in society at large, the corporate sponsors are exhibiting some loss of faith in the ability of governments and organizations to effect real change. It's more a regimen than an opportunity.