Content is King Keywords and strategies are useless without content. Without compromising quality, write and design for both customers and robots. Although you'll be listing with hundreds of search engines on the Net, there are less than ten you should watch. Unlike the Yellow Pages, it doesn't take money to get a great ad in a search engine, just knowledge and persistence. Follow the keywords.
Every search engine is different.
Using different systems of indexing, organization and information retrieval, your challenge is to find the strategy that addresses them all. The following metatag example represents a training company called The Learning Center. They are known worldwide for premier management training. They offer eight courses. To mirror course offerings, eight different site pages were designed.