Congratulate friends in writing when they accomplish something noteworthy, take new jobs, or appear in the media. They'll appreciate and remember you for it. When you see an article by or about someone you know, clip the item and send it to them along with a note of congratulations. Even if they've saved it themselves, they'll appreciate the extra copy to share. From time to time, send small gifts to friends, recruiters, and business acquaintances to remind them you're still around.
Inexpensive books work nicely.
A newspaper, magazine, or journal article counts as a gift, and unexpected gifts are especially welcome. A warm letter sets the tone. Seek opportunities to build good will for yourself in the community. You'll never be sorry. Copyright 1990-2001 William S. Frank.