Newsletters are certainly catching on. First, obviously, decide what to say. Stick to useful information, as opposed to self-promotion. Or you can hire a professional out of the Yellow Pages or off the Web. They'll do the design work, write the copy, and even do the mailing.
Experts say unsolicited e-mail is far less effective than a physical publication.
In either case, aim for people who will find it genuinely useful and interesting. A poorly designed newsletter, or one rife with errors, is worse than no newsletter. A newsletter should not be seen as a substitute for efforts to expand your existing customer base. Ries Inc. A well-executed newsletter can work wonders. Consider the one Lisa Skriloff, owner of New York's Multicultural Marketing Resources Inc., puts out.