This reoccurring arsenal of words is a center point in almost all of my campaigns. My very favorite line for getting my clients direct mail packages opened. May be printed on the same sheet as the letter, catalog or the order form - for extra savings in printing costs. Ship flat, and adds very little weight to your mailing package. They re much more upscale than coupons.
Gift certificates have a high perceived value.
Cheap to redeem - in fact, have no cost at all until redemption. May be targeted to specific merchandise or offers - good for overstock or high margin items. Naturally easy to track. Free Offer Inside This works almost as well. There s a saying around here in Direct Mailville that states you must tell the recipient exactly what you want him to do for the best chance of having him do exactly what you want.