Golling says the majority of Hubcap Haven sales now come from the Internet. He has seen the future of his business, and it's in cyberspace. The reason I'm here is because of the Internet. Once upon a time, a new business would simply open its doors, hang out a shingle and pray for the best. Today, retailers and service providers have discovered the Internet as a way to tap an unlimited, worldwide market and get their new venture off the ground.
Internet marketing is increasingly popular, but it remains an largely uncharted universe.
Even traditional marketing experts may stumble while trying to grasp the complexities of a storefront on the Net. Fortunately, the Web is filled with helpful tips for e-commerce newcomers. There are sites that offer both advice for designing a website and hosting services. You can also place your storefront in an online shopping mall, or tap into software that helps tailor sites to customer needs. Best of all, much of this help is free.