Now, the central challenge for senior executives is to create a company that wins continuously. In the future the real core competence of companies will be the ability to continuously and creatively destroy and remake themselves to meet customer demands. Everyone in the organization must take responsibility for taking responsive actions. This means that a company needs leadership everywhere in the organization. From the corner office, in the customer rep's cubicle, and on the shop floor.
Leadership is the ability to see reality as it really is and to mobilize the appropriate response.
They determine direction. They move organizations from where they are to where they need to be. They shape the culture. They use the management tools. They face reality and mobilize appropriate resources.