You be the judge. A trade name forms the basis of a company and lays the foundation for its culture. True, a name is not everything. Some companies are identified by their trademark, or logo, on sight. These are questions you will conquer firsthand.
Every successful corporation begins with an individual, an entrepreneur.
That s you. Your challenge is to design a start-up business concept. A little creativity is all you need to find out. To define trademarks and trade names. To identify existing successful examples of corporate identity.