Legislation is swiftly being enacted on the foreign and domestic fronts. Children learn about the issues in school and want to act at home. You'll soon be hearing about ISO 14000, the environmental counterpart to ISO9000, the international quality standard. Communicate the environmental aspects of your products-especially recycled content. Heightened awareness for environmental ills has created 180-degree shifts in the way consumers view products.
Less packaging is now more.
Consumers are increasingy relying on corporate reputations in addition to trusted brand names to guide their purchasing decisions. Perhaps representing the most pronounced shift of all, recycled content, up until a few years ago regarded by consumers as inferior or even unclean, is now actually preferred to virgin. Just ask McDonald's. If you've got recycled content, flaunt it. When the blue bin arrives at curbside, consumers looking to close the recycling loop start turning over those packages in search of evidence of recyclability and recycled content.