The broadcasting standards authorities have much experience of educating consumers of the old media. We are working with the Austrian Film Board for example. We now need to create together a distinctive European voice on the new media. Other ngos are invited to join this list-serve so that we can keep in touch on our various projects. We can only achieve the protection needed with political support, so the European Parliament initiatives are very welcome.
European leaders are certainly aware of the importance of the new media.
At the moment, we are focussing on reaching opinion leaders with our advice. For example the members of women s organisations, teachers, subscribers to consumer magazines, even visitors to our web sites, are largely middle class. The next challenge is to get across, through the general media, a message that combines the positive with some much needed guidance about safer surfing.