The course focuses on the roles research and planning play within the industry. Primary and secondary data research emphasizing marketing functions, business interactions, sociocultural relationships and global impact will be utilized. Sum. on demand. A comprehensive overview of existing international marketing systems, history and development. Offered On Demand.
Emphasis is on development and completion of a marketing research project.
This course requires students to be computer literate. A study of advertising as a marketing function with emphasis on planning and implementing the advertising campaign, creating copy and layouts, media selection, and scheduling. The pragmatic and theoretical aspects of direct marketing, including mail orders and direct response advertising, telemarketing, reassurability and accountability, lists and data, plus the integration of direct marketing programs into total marketing efforts and into overall organization goals and functions. Work experience approved by the department. Class discussion and course projects.