Now, it seems everyone is talking about the procedure, which promises to let patients throw away their glasses or contacts. Doctors are using everything from slick ads to steep discounts to lure patients. HealthWeek's Andy Field takes a closer look at what all the medical marketing means for consumers.
Doctors here hope that if spectators see it's safe, they'll try it, too.
Dr. Kliman says doctors see dollar signs in several million potential patients. And doctors need aggressive advertising, because the surgery is optional. So, doctors must convince consumers to foot the bill. It was just twenty years ago that doctors could start advertising. Now we see ads promising to fix everything from allergies to impotence, to now throwing your glasses away.