The Internet offers a fantastic opportunity to send your advertising message to thousands of prime prospects for the cost of dinner.
Email is everywhere and almost free to use.
Radio, TV, and newspaper would charge you thousands of dollars to reach the same number of people, and often without the ability to tightly target your best audience. First of all, avoid the temptation to send your sales letter to an unsolicited list of addresses. Spam is the evil stepchild of the Internet. It is not unusual for unsolicited bulk mailers to send to 5 million and get less than five positive responses. Opt-in email lists are much more efficient and cause none of the headaches.