Interactive TV is one of the hot platforms under discussion right now, and that's why this event is so important. It provides the ideal setting in which to define, explore and inspire exciting new concepts for interactive TV among the leaders in the field, especially our sponsor Microsoft TV, and those talented creators bold enough to try something different. Interactivity must actually change and enhance the viewing experience. For example, in November CBS Television and the Microsoft WebTV service began delivering interactive telecasts of college football games. The programming includes live polling and access to team statistics and player profiles, features that increase audience involvement.
Interactive TV provides a wealth of opportunities, but the industry still is being formed.
Contestants must base their ideas on the tools and resources available today and demonstrated through premier interactive TV services such as the WebTV service and the UltimateTV service. Style and delivery. The judges are looking for a fine-tuned, tight pitch that has finesse and pizzazz. Not only must contestants be able to convey the show concept and interactive elements in three minutes, they need to make it entertaining and compelling. Interactive TV is not simply about tying television programming to the Web.