However, we are very strict in our selection of sponsors as this is crucial to the integrity of the Fringecore brand and loyalty of our audience. Advertorial We encourage advertorials. This is a new monthly activity, commencing June 1 st 2001. It will, by e-mail provide a fast and convenient read of the month s leading news, in our genre. There will be potential advertising space.
Impressions are better measure than hits alone.
An impression is counted when the entire image has been downloaded by the user. A click through is counted when a user clicks on the creative. Rates vary according to the advertising campaign. Advertising programs can be customized to fit rotation intervals, in order to meet specific marketing objectives or peak promotion periods. The rotation may be for one week, one month and so on.