An overview of the broad field of promotion. Including promotional program selection, media selection and determination of advertising effectiveness and coordination of the advertising function with the other promotional tools of personal selling and sales promotion. A survey of international marketing, world markets, political restraints in trade, and international marketing practices. May be counted as Marketing. The utilization of oral and written cases in solving problems in the areas of marketing management and marketing strategy.
Emphasis is placed on simulated problem solving and decision making in the marketing environment.
Marketing management including a study of qualitative and quantitative market analysis, product distribution, sales management functions, sales organization, sales promotion functions and sales control.