Two years ago, the Eagles tried to emulate the Cheeseheads by creating a cheesesteak hat. It never caught on. But Len Komoroski, senior vice president of marketing for the Eagles, said Friday nothing else in the team's history has captured the imagination of fans the way pickles have. It's the highest form of endorsement you can get. If pickles are good enough for an athlete, then they're good for the consumer.
Fans can rally around it, too, because pickles are fun.
Here's this underdog team that's picked to lose badly. Fact or fiction, it doesn't get any better than that. But Eagles trainer Burkholder tried to emphasize Friday that pickle juice is no Gatorade. Most highly trained athletes are bigger than the normal person and they are under intense doctor's care. For these guys who sweat a lot, I'd give them two ounces of pickle juice before the game and maybe, a little more as needed during.