Often it takes a few years until teachers can use technology effectively in core subject areas. Initially, teachers and students don't expect much content in technology projects and are satisfied if projects are completed and look good. Teachers learn to use computer technologies and learn how to bring content learning to the forefront with, in some cases, impressive results on the part of the students. Teachers eventually learn to view the learning process in concert with their new technologies and come to understand the ways content interactions can be approached.
Inexperienced teachers tend to underestimate the time and complexity of a technology-based project.
Students and teachers alike are excited by the presentation capabilities of the new media, resulting in the 'flash over substance' phenomenon. Shelley Goldman, Karen Cole, and Christina Syer. The Secretary's Conference on Educational Technology-1999 .