Flexibility is a popular word in today's professional vocabulary. Many candidates say they would choose a flexible job over a higher salary. Offer flex hours, an option that is appreciated by employees as commutes grow longer and families get bigger. For working parents, flex time allows for more involvement with the family and indicates that a firm is more family-oriented. Educate your staff.
Employees are also grateful for continuing education.
While larger firms usually provide in-house training, invest in your staff by encouraging their participation in state CPA associations and paying for training at their facilities. Value everyone on the team. Appreciation for employees is one of the most rewarding aspects of working in a small CPA firm. Directly thank staff for a job well done, and recognize employees for their hard work and dedication. Just because a smaller CPA firm can't necessarily offer the same salary or name recognition as a larger firm, it can provide many opportunities and benefits.