Telecast at prime time on the national network, these films provide an opportunity for the viewers to expand their understanding and knowledge base on energy, environment, sustainable development, and related areas. The phenomenal growth of population and private transport in our cities has clearly put our infrastructure and natural resources under immense pressure. Air pollution, shortage of drinking water, crumbling infrastructure, and public apathy towards worsening living conditions have degraded our quality of life. The introduction of new technologies and a behavioural shift towards more efficient utilization of resources are the suggested solutions.
Forests are still the mainstay of a large part of our rural and tribal population.
Fuelwood, fruits and vegetables, housing material, fodder, and raw material for manufacturing commercial goods are all sourced from the forests. In addition, forests are home to a variety of flora and fauna. The rural women spend considerable time collecting fuelwood. These women and their infants also suffer from exposure to high concentrations of toxic smoke arising from burning of fuelwood and dungcakes. Indiscriminate irrigation has led to water-logging and depletion of ground water.