Then get to know and use the buzzwords that apply to the job type or industry you are seeking. Make sure you take a customer-driven approach in listing what is important to your customer. They are the industry or job-defined words that have special meaning to those within that particular industry or job type. An example is the use of acronyms within almost any industry.
Information systems is a prime example.
Buzzwords solidify your standing as an insider within your chosen profession. By using them correctly and in proper context, you are communicating that you understand the terminology of the field and are able to speak the language fluently. In addition, most electronic r sum searches are based on buzzwords. If you have properly included them, you will be found. If not, you may never surface.