A mind set of gratitude and mutual benefits. They are both cars, made from sheet metal, rubber, glass, fabric and so on, yet one is one of the best cars you can buy and highly wanted while the other is no longer on the road and not wanted at all. But both will get you where you want to go, made in Europe and so on. Value, one has value and the other has none or little. If you want more money for your upholstery work you have to rase how people see the value of what you do.
Education is a great way to do that.
Educate your customers to your craft and quality and the lack in fabricated factory furniture. Any one can do that. And sorry for bad spelling. That's something I've never been even close to good at. Educaton is very easy once you know how to express your skill, knowlege and craft.