Statistics about libraries are collected regularly and distributed promptly. Research related to libraries and librarianship is conducted and results are widely disseminated. ALA promotes access to information via technological means. Librarians are able to use technology effectively. Library funds are managed effectively.
Librarians practice effective public relations.
Libraries are proactive agencies which meet the challenges of social, economic, and environmental change. In order to address these priorities, ALA will use its resources wisely and maintain a flexible structure that promotes the diverse interests and broad participation of members and units. The size and complexity of ALA with its many and diverse units creates difficulties in coordinating roles and responsibilities. ALA has an opportunity to recognize diversity as a strength and build on it. The activities and programs of ALA are coordinated.