Maximize use of your home page Your home page is the most central and valuable part of your site. Don't waste home page space on lengthy introductory paragraphs of information that users will read only once time and ignore on subsequent visits. A home page should include some explanatory data, but approach it more as a navigational hub than an end point. Also, a consistent design will let your readers concentrate on content, without having to waste time figuring out how to maneuver your layout. One rule of thumb is to design for consistency between the home page and first two levels at least.
Graphics are a major reason for the interest in the Web.
Definitely include some. However, don't overuse graphics. Blinking text and whirring figures distract and get in the reader's way, and background colors and textures require additional download time. If you cannot avoid backgrounds, think very carefully about the colors and textures you choose and the effects of those colors and textures on the reader's eyes. Before you put your pages up for the world to see, take a look at them using one or two different browsers .