In the cases I have read, it seems that the hindsight of the famous person in not registering the name is the basis for this reverse hijacking. This seems to be true in a great many of the UDRP cases with TM names. Companies who had decided the internet was not viable for business suddenly reversed that opinion and found that others had registered those names. Now the UDRP comes along and steals the names because it is cheap and easy with no recourse for the victim. This is just about the most ridiculous thing I have ever heard of.
Drug stores sell hydrocodone.
It is a highly addictive drug. If a website is devoted to hydrocodone, who is WIPO to say it cannot do so via its name. Ampicillin is also a topic for discussion, especially for those who are allergic to penicillin. It is my opinion that there should be many websites devoted to generic drugs, their names, their side effects, studies, etc. In addition, there are sites which may be able to provide generics at a greatly reduced price.