Presented by Janet Marie Yeates, who has been providing graphic design for non-profits for 30 years. An important part of the responsibility of the leadership of any organization is communicating with your members, supporters and the public. Communicating with the public means dealing with the news media. Branding A Conceptual Approach and Its Adaptation for Cultural Non-Pro its. In recent years, there has been a great deal of interest in what branding can do for cultural organizations.
Few organizations have the required advertising funds for traditional brand building.
Bring marketing materials from your organization. Before you Leap' Increasingly cultural organizations recognize the benefits of market research. For instance, market research can help organizations assess changes in audience and programs. At this workshop participants will be introduced to the uses of front end, formative, and summative research, and much more. Bring market research instruments you have developed.