Phase One Findings Phase One Findings During the Phase One research, the Alliance used a values-based research methodology described on the previous pages to listen closely to what consumers believe about health, eating and physical activity, and why they're not doing more to achieve better health. This leads to satisfaction and happiness by helping them be their best with their families, on the job and at play.
Good health means eating well and getting enough exercise.
Many believe they have to give up the tasty foods they like in order to have a healthful diet. Although consumers view health as an important goal, many of them also feel that achieving it competes with other goals. Consumers are so confused about conflicting nutrition headlines and reports that this information is losing credibility with them. And More Obstacles Consumers cited plenty of reasons why it's difficult to eat better and be more active. We either reach Americans now with health messages they can understand and act on, or continue losing them to confusion, forfeiting the opportunity to help them achieve better health.