African Americans protested against discrimination in our society. Women's groups protested for fair treatment in the workplace. Anti-war groups protested against manufacturing weapons of mass destruction. Changes in lifestyle patterns, population and population characteristics. Economic - Has a large impact on business.
Managers monitor interest rates, unemployment, foreign imports, wages, inflation.
Political - deals with political relationships and changing political process. There are three stages to the responsive process Awareness of which part of the surrounding environment needs to be responded to and acted upon by the company. Learning how to tackle the problem and make the new policy work. Both specialized learning and administrative learning are required at this stage. Organizational commitment is the final stage.