Geographically, almost everyone is included. Business has become personal. With options just a click away, customers have more control than ever. They expect realtime answers and superior usability. They also want personal attention and highly customized products and services.
Immediate gratification is everything.
In addition, the pervasiveness of wireless technologies is turning online activity into a 24x7 proposition. Business has become simpler and more complex. On the surface, personalized interfaces and standards have made things simpler. Business has become more connected and accessible. There's nowhere to hide.