Hyperlink - Text or graphics that have linking properties. When a user clicks on hyperlinked text or graphics, the user is transported to another location of content either on the same page or another page. An impression is the industry term for delivering an ad a Web page. Technically, an impression is a call from the ad engine to the ad server to return an advertisement graphic. Internet Service Provider - An organization that provides access to the Internet, usually for a monthly fee.
Interstitial ads are ads that appear between two content pages.
If a user is on content page A and clicks on a hyperlink to go to content page B, the Interstitial page will appear after the user clicks on page A, before the user is moved to content page B. Inventory - The amount of available space for banners on a Web site that can be delivered in a given time period. Latency - In networking, latency and bandwidth are the two factors that determine the speed of your connection. Latency is the time it takes for a data packet to move across a network connection. When clicked on, a hyperlink brings you to another web page, or to another place on the same page. Most On-line services now offer Internet access, but their main feature is the privately maintained network that is only accessible to their customers.