Publications are always looking for something exciting and new. Don't sell yourself short. Don't be mad if the newspaper or radio station does not use your release . He or she may have ascertained that something was more important. Keep sending out those releases as your news will eventually become more important than someone else's.
Hand write the address on the envelope .
If you're like the majority of people, an envelope that is handwritten is always opened first. It's a simple but very effective way to gain an edge to get your name and information in front of the editor and, ultimately in front of readers. Once you have established a relationship with the local media, make sure to have photos available . Editors like photographs. A picture, to use a truism in the publication industry, is worth 1,000 words.