By now most readers are familiar with permission marketing. For example, I fly for business a fair amount and signed up for a weekly e-mail notification of last minute discount fares from Southwest Airlines. I get the e-mail each Tuesday morning, and typically read it before noon. I anticipate its arrival, it's relevant to my travel needs, and it is sufficiently personal by including the flight specials departing from my local airport.
Many colleges engage in some basic forms of permission marketing as well.
Often, this takes the form of campus newspapers and newsletters that prospects can sign up to receive once they visit your website. Depending on your institution's marketing objectives, however, far more opportunities exist to receive permission to market to your constituents. This entire site protected by copyright. All rights reserved.