Your reputation precedes you. A bad reputation is a formidable barrier, while a good reputation paves the way to success.
Every organisation has a reputation which, properly managed, can become a strategic asset.
One of the main thrusts of financial public relations is to seek and obtain support from market commentators. What opinion-leaders say about companies will often have a greater effect on their reputation than what these corporates communicate themselves. This does not negate the importance of direct communications with shareholders. The minimum requirements for disclosure are set down by company law and by the obligations which a company assumes at the time of listing. This, however, no longer surfice.