Soft drinks bring joy or promote peace. Clothes change personalities. Chewing gum becomes a sign of teen rebellion. Perfumes inspire love. Tires show that parents love their children.
Life insurance bestows a kind of immorality.
And so forth and so on, in other forms of media. Please remember at music videos are, first and foremost, advertisements for songs and musical products. Many movies and entire networks are becoming extended forms of music videos. Today, the liturgy of the media influences how we elect politicians, gather information and respond, or fail to respond, to preachers and to worship. They consume what they want to become, over and over, in a daily process that changes their lives.