In 2000 Avon launched its first television broadcast public service announcement promoting breast cancer education and early detection. In addition, print PSA's have been available and distributed by the Avon Crusade for several years, and have appeared in a wide variety of women's magazines. The Avon Breast Cancer Crusade in the U.S. is the largest program of the Avon Worldwide Fund for Women's Health, founded in 1992 in the U.K., as a global initiative to support programs for breast cancer and other women's health issues. According to the American Cancer Society and the National Cancer Institute, breast cancer remains the most common form of cancer in women in the U.S., and is the second leading cause of cancer deaths for all women. Every three minutes a woman will be diagnosed with breast cancer, and every 14 minutes one will die from it.
Early detection offers the best opportunity for successful treatment of breast cancer.
For 115 years Avon has provided women with economic opportunity and financial independence, and the company currently markets in 139 countries through 3.4 million independent sales representatives. The company also markets an extensive line of fashion jewelry, apparel, gifts and collectibles for women, men and their families. May 2001 will see the launch of Avon Wellness, a new global collection of health and wellness products for women and their families.