But the bottom line is, they're pushing more people away than they realize. Now don't get me wrong, strategic use of some choice midi or wav files can spice up your web site. The key is to give your visitors a choice of whether they want your sounds or not. Don't force your audio on them. If you're considering using frames when designing your site, don't - at least not until 1998 or later.
Frames divide web page content into sections, and look really cool.
But the fact is, they load slowly and many older browsers simply cannot handle frames. As more people utilize current browsers, this won't be an issue. Once again, when you're designing a site with the intention of selling something, you need all the visitors you can get. Marketing will forever be a numbers game. Well, first off, all the big sites don't use frames.