Newspapers are especially good at reaching home owners and community and business leaders. A photo may be just what's needed to create a firm impression in the prospect's mind. Billboards must be very simple and communicate your message in a single glance. Notice how many companies put up billboards with several lines of detailed information on them. Like television, billboards reach everyone, from seniors to children sitting in the back seat.
Magazines are the most closely targeted of the big media.
While radio may focus on a specific age-group, a magazine can interest a particular lifestyle, profession, industry or interest. A magazine or trade publication can land in the lap of a very specific interested prospect. Special interest magazines and trade publications geared to those particular kinds of people in those industries would be an excellent way to do it. Direct mail is very good at picking out certain kinds of people who form your top prospects. Mailing lists can be collected or rented.