Finally the HDS is used in executive coaching to assist senior managers who are considered to be having difficulties in relating to or motivating subordinates or in working effectively with colleagues or in their dealings with their own superiors. Contrary to the 90 s view of man as sensitive, intuitive and caring, successful managers are more likely to be macho and tough. Research by Dr Tuvia Melamed is presented today, Tuesday 5 January, in a poster at The British Psychological Society s Annual Occupational Psychology Conference held at the Stakis Hotel, Blackpool. Over a period of four years and involving over 1,200 managers, Dr Melamed s study found great similarities between the managerial and masculine personalities. Both emphasise dominance, achievement and tough mindedness.
Female managers are typically more sensitive and warm than their male counterparts.
In order to achieve their managerial aspirations, female managers have to deny their femininity and adopt more masculine behaviour. The findings indicate that the managerial job can still be classified largely a masculine occupation. To be a manager, the study argues, you have to be macho.