A course that seeks to recognize the distinctive set of problems encountered in the work environment, to study contrasting theories currently being used to make ethical decisions, and to apply those theories through examples and case studies. BA 227 Services Marketing - 3 credits This course will build upon knowledge of basic marketing and apply marketing theory to the service industry in the United States. Through required reading, lecture materials and individual research, each student will understand the strategy and practice of marketing services. BA 315 Sales Management - 3 credits This course provides an introduction to the recruitment, training, motivation and management of a sales force. Included is an introduction to basic personal selling techniques.
Emphasis is placed on sales as an integral element of the promotional mix.
An extension of the theory and principles of financial accounting, with emphasis on FASB pronouncements applicable to accounting for assets. A study of the theory and application of federal tax law, with emphasis on income tax law applicable to individuals. This course is an introduction to retail marketing institutions and their operations. Stress is placed on a consumer orientation to facility location decisions, buying, pricing, staffing, promotion and management. 358 Consumer Behavior - 3 credits This course provides a survey of research findings on consumer behavior drawn from marketing, economics, sociology, psychology, and anthropology.