They forget to think of what could be. I think that you would probably be astounded at what you would hear. People have great ideas, dreams, and possibilities inside of them. They just need someone to stop the treadmill and ask the question, surrounded by an atmosphere of acceptance. After you have recognized your corporate values, understood your responsibilities and then had your staff possibilities session, there comes a time of reflection upon those possibilities.
Every possibility has a cost associated with it.
This is the arena of negotiation. It isn't negotiation in the traditional sense of the word, such as negotiating a price with a client or vendor, but is primarily an internal negotiation. This is where you ask qualifying questions. These are all examples of negotiation questions. You are negotiating internally, with yourself or your staff.