Second trend relates to changes in process technology. The new machine tools now allow manufacturing of complex, non-standardized parts fairly easily. Third are advances in communications technology. Gone are the days of large, vertically-integrated firms where information flows were expensive and took considerable time to be shared. With latest telecommunications and computer technology, managers can manage operations across firm boundaries.
Information is now readily and more quickly accessible to everyone.
In the Australian study, the export success of smaller firms was attributed to a deliberate attempt at capitalizing on their strengths. They have a strong customer orientation and tailor their products to meet particular customer requirements. They come to know their customers well and are familiar with how these customers use and value their products. They also compete on value, particularly in quality technology, and product design. While cost-competitiveness is important, it is not the key determinant of their export success.