Oh, I'm going to place an order tonight. Opinions differ, but Stella Kowalski and thousands like her say they'll never buy another car without consulting the Internet first. And Gabe Peters says he can live with that. Yeah, I accept it. Information is a better than emotion.
Information is power.
I want my customers to be powerful, even if it means they mop up the floor with me. That's all right. I might get fired, but let me throw it in. I like you. I'm on YOUR side.