Furthermore, it is in doing business that the ACP enterprise can best improve. Indeed this CDI approach is complementary to the other aid programmes which aim to foster a proper entrepreneurial environment. It is worth noting that often enterprises backed by CDI decide to create or strengthen their sectoral association. Helping to sell It is thanks to the strict selection of enterprises or consultants who have direct knowledge of distribution circuits and through which CDI provides its support that the ACP enterprise receives assistance adapted to its commercial needs. It can be the definition of the products themselves or technical production assistance, or rehabilitation of obsolete installations or their upgrading to required standards, or the implementation of a quality assurance or training of personnel.
Export promotion is naturally easier in markets where the international demand is strong.
In that context the CDI organises Industrial Partnership Meetings, putting ACP enterprises in direct contact with EU enterprises which have distribution channels in Europe. For instance, by putting poultry farming entrepreneurs from Senegal, Cameroon, C te d'Ivoire in contact with European counterparts, the CDI has contributed to the development of a modern poultry-breeding industry in these countries. Thanks to their greatly improved production methods, the ACP enterprises are able to produce cheaper poultry which helps reduce the protein deficiency in the region.