The focus is on quality assurance, job design, leadership, individual differences and motivation, governance, labor relations, and performance appraisal. Students develop a model of human resource management for the sport enterprise and examine related current issues and contemporary problems. Explores issues in marketing of the sport enterprise, sport-related programs and facilities, products, and services. The focus is on the marketing of sport as a product and on the marketing of non-sport products and services using sport as a promotional tool. Addresses unique challenges and limitations as well as new trends in sport marketing.
Emphasis is on design analysis, operations, and event management.
Includes site visits. A focus of the course is identifying relevant Internet-based resources for sport management professionals including merchandise exports, sport travel and tourism, sport marketing and public relations, facility design, retail sales, and sports information. Emphasis is on developing critical Internet-related skills, including web page design, for the sport enterprise. Focus is on financial statements and ratio analysis, working capital management, and understanding the development and management of enterprise budgets and financial strategies, including debt service, ticket and concession sales, corporate sponsorship, and licensed sport merchandise. Also examines financial challenges related to current and future sources of revenue for the sport enterprise.