Look at the World Wrestling Federation magazine that kids can buy from any grocery store. The fact is, sex is everywhere, so we don't need as many new magazines devoted to the topic. The second-place sports category is holding its own in a competitive market, Husni explained. You can't even count the sports available, and the media are showing us all this stuff that we didn't know existed. But you can't take the Internet to your bathroom.
Magazines are all about convenience.
Ink on paper is still a valid contender in the media mix, Husni said, despite the opinion that everything is moving to the World Wide Web. A weekly UPS delivery adds an average of three boxes of new magazines to his already-cluttered office space in The University of Mississippi Department of Journalism. Add to this the issues he grabs off the newsstands during his Friday trips to Memphis, and students dropping in for advice lose out to magazines for chair space, floor space and even walking space. That doesn't deter the students, however, nor does Husni's cramped environment scare off potential publishers or the constant onslaught of media queries. The Chicago Tribune dubbed him the planet's leading expert on new magazines.