Instruction covers how to use external providers to create a Web site to meet your business needs. Instruction covers using search engines and indexes, Web site reporting and data analysis, establishing customer profiles, reaching international markets, using automated distribution channels, and building long-term customer relationships. The need for security and privacy is a primary concern for those conducting business on the Web. Course work focuses on maintaining organizational privacy, understanding vulnerabilities, encryption methods, management of intellectual property, and conducting secure online transactions. Legislation affecting the practice of e-commerce and the government s role is discussed and monitored during class sessions.
Emphasis is given to maintaining the integrity and security of customer data.
Understanding how to raise money and make informed financial decisions is key to opening and operating a Web-based business. With a focus on the specific requirements of e-business, students learn how to create business plans, raise capital, identify funding sources, access capital markets, pinpoint revenue streams, understand stock options, and manage debt. Instruction covers basic financial management and accounting techniques, cash flow analysis, supply chain management, and rules of thumb. Through discussions, analysis, and case studies, students sharpen the skills needed to manage innovation within their companies by learning to develop and protect e-business infrastructure, identify lucrative business opportunities, execute implementation plans, and evaluate key success factors. Emphasis is also given to recruiting, building, and leading a motivated staff necessary for success.