We must ask ourselves what we are willing to do to be successful. The moral direction set by our decisions and actions determine the nature of the society in which we live. To enjoy the economic gains we have all worked so hard to achieve, we must live in a civilized society. And we cannot expect to create a civilized society unless we bring a moral dimension to our work environments. In business we must evaluate our decisions and actions on the basis of moral criteria just as we do on economic criteria.
Every company makes a commitment to be a profitable company.
To also make a commitment to be moral company requires that decisions and actions be evaluated on the basis of moral criteria. The moral criteria for business include truthfulness between the company and its customers and shareholders and between the management and employees. They also include nonviolence by eliminating the exploitation of employees, society and the environment. It is not necessary to commit to perfection, but to progress. And Means 1.