Using this approach, IIMS is able to build Web sites that appeal to a desired market, target a specific audience, and lead that audience to specific information. Each of these factors help to create a strong connection with the consumer, build their confidence, and encourage interaction. Our goal is to design Web sites with logical architectures, intuitive navigation, creative and aesthetic page layout, and powerful presentation. We design sites that scale well over time and that are easy to manage. We design first for function and then for appearance.
Interface design is key to building a functional Web site.
We start by organizing and categorizing information into a logical site architecture. Key concepts, themes, ideas, and phrases are then incorporated into that architecture. A Web site built with strong architecture presents information logically and efficiently. It organizes the site and facilitates intuitive navigation . Pages are further augmented with orientational features so that visitors always know where they are.