DietSmart's technology supports two levels of customization. First, DietSmart figures out which of its six different diet programs is the best fit for a client. Then, the diet plan is customized even further to match the user's lifestyle, goals, and tastes. We are changing that. We're thrilled to be partnering with an online pioneer like iVillage.
Evidence suggests that the Internet can be a powerful weight loss tool.
A recent study conducted by Deborah Tate, a researcher at Brown University Medical School, found that dieters who receive interactive guidance on the Web lose an average of 3 times as much weight as those in a traditional dieting program. Established in 1995 and headquartered in New York City, iVillage Inc. is a new media company, recognized as an industry leader in developing innovative sponsorship and commerce relationships that match the desire of marketers to reach women with the needs of iVillage members for relevant information and services.