And posting information to your Web site will allow you to reach more potential supporters at no additional cost. Before we discuss the use of email and Web-based tools in detail, let's look at these tools in perspective. It is important to understand the difference between active and passive techniques for communicating electronically. Although many people think of the Web as the Internet, the Web is actually just one part of it. Web sites are simply documents that are housed on a specific computer.
Email is more like a telephone call.
Email is much more widely used than the Web, and is a far more effective tool for outreach. Your message gets delivered to the in-boxes of everyone you send it to. You can't be certain that everyone who receives it will read it, of course, but in a later lesson we will discuss strategies to increase the likelihood that your message will be read and acted upon. People who know the address can visit it, but the actual document stays on that one computer. Web pages, on the other hand, are passive.