Last August, Howe increased the categories represented, beefed up the dollar value of offers, and hired greeters to distribute catalogs in-store. Customer response rose 52 percent, while sales grew 66 percent. The agency recently developed a new division dedicated to servicing online retailers. The shop jumped to No. 56 this year, up from No. 85 in 1998. Eighty percent of the shop's work is retail merchandising.
Key accounts get customized promotions.
They're concerned with our volume because they've got a stake in the business, too. Kriegler got his start handling promos for radio stations. Helping to make a Light Up Atlanta concert and fireworks show so popular that the city had to shut it down when crowd control got overwhelming. The name encompasses once-independent shops and services Wells Marketing, Barr Benedette Group, Properties Group, and Peterson Group. The umbrella gets bigger this year, when Chicago-based FCB Impact merges into Marketing Drive Chicago.