It brought in crisis counselors for victims and employees, Randall said. But we started getting letters from local government officials, customers and people in the community saying, 'Don't close the restaurant. They asked us to reopen. Three months later, after a remodeling, the Denny's reopened. A private reception was held for rescue workers.
Experts recommend that companies have an in-house crisis team.
It should be a multidisciplinary group that will be ready to act if a worst-case scenario occurs. Select a spokesperson and provide media training. Or else the company will lose the credibility it had in the past. I kill ducks every day. Your team should include at least one outside crisis manager, who can objectively appraise your firm's situation and help you orchestrate a response.