But providing a slew of items on the Internet isn't easy. That's a marketing challenge with no easy solutions, he said. Finding enough programmers, writers and warehouse workers to fuel its rapid growth is a constant challenge. The stratospheric stock price may prove a temporary distraction, but company executives know the real danger may lie in trying to do too many things at once. Without discipline and a clear vision, the plain wooden desks and no-frills office become nothing more than a corporate gimmick.
Ideas are important, but they are relatively easy.
What's hard is taking that list of hundred ideas and ranking them and picking the three that we're actually gonna do. That's intellectually one of the most challenging things that happens every day in a company growing this fast, that sort of brutal triage of ideas.