There is no surer route to failure than overlooking the obvious, blowing your promotional impact by entering the market too soon, or failing to plan well for unexpected immediate success. Spend time, not money - especially at first. Know your product inside out. Get a clear vision of what you want. The steps to success will emerge.
Employees spend paychecks.
Typed out the manuscript. Designed the book. Laid out copy. Had a friend do artwork. Used press-on lettering.