The importance of customer orientation is stressed. It is designed for students who think they may be interested in majoring in Business Administration and introduces marketing concepts and provides examples and applications of major marketing decisions that managers face.
Emphasis is placed on actual cases of companies competing in today's marketplace.
BS 230 is required for all Business majors at Montreat College. Midterm Examination 2. Research Paper 3. Class marketing project 4. The topic must be approved by the professor.