General semantics, it seems to me, would be the study of the appropriate use of language. This has been a neglected area in our culture. Now with Reverse Speech on the horizon the study of general semantics is far more demanding. Language is a process that shapes our reality. It literally not only contributes greatly to the development of our brain, but affects and shapes our whole body.
Language affects human structure, the depth of our breathing, and the tension level of muscles.
Language is shaping our attitude and response at any given moment. The dynamics of language increases many fold since we now know that languaging includes reverse messages. The potential for learning and human development is unlimited. Carl Jung, a scholar and student of mythology, has, with his theory of the human mind being divided into three distinct levels, given us unlimited possibilities for human growth and development. The first level he describes as consciousness.