English 102 Email Form Suasive Diction . All rights reserved. O ne of the remarkable features of human language is that it can convey both fact and feeling simultaneously.
Humans use language to convey opinion as well as to express facts.
Often the two are intertwined and inseparable. Such being the case, the use of a clever word, or a compelling turn of a phrase, can often sway readers to interpret ideas in one way or another. In business, those people are called corporate communications officers, press relations specialists, or advertisers. T he language of advertising has received the most attention from academicians, the media, and ordinary folks alike since advertising is ubiquitous in our lives. Suasive diction is language that is used to persuade a reader by the clever manipulation of vocabulary.