It is an appeals process allowing the advertiser or complainant to explain his or her side of the story to a group of peers. A standing Steering Committee has been formed at the Cincinnati BBB consisting of representatives of the local advertising club, local advertisers, advertising agencies and the public. This committee is responsible for implementing and maintaining the LARP, including the selection and appointment of members for any panels that need to be called. The Bureau, either on its own initiative or at the request of the advertiser of the complainant, requests the participation by an Advertising Review Committee established under LARP guidelines to hear a cas. Upon receipt of a request for review, a panel is assigned to review the case.
Every effort is made to assure there are no confilcts of interest.
The Bureau will give full consideration to the advice of the Review Committee, but retains sole responsibility for any final decision and action including any notification to concerned parties. The Bureau staff has sole authority for any public releases after a Review Committee has concluded its work.