Information is collected from visitors when they make a purchase or register at the site.
Lead System then organizes the data into a comprehensive, searchable database containing unique profiles of every customer. Lead System tracks customers and prospects as well as purchases. It can highlight which visitors made purchases and how much they purchased. And it keeps a running profile of repeat visits by a single customer. It also enables merchants to create and manage automated email campaigns with a few clicks of the mouse in the browser, from anywhere in the application, at any time.