Frequently, they cultivate close relationships with media organizations. Getting media coverage takes some groundwork if you don't have a PR department. Find out what local media are available to you. Next, read the newspapers, and listen to and watch the news programs. Try to identify journalists who are doing stories that are similar to the issue of workplace safety and health for teens.
Journalists tend to specialize because of their own interests or their assignments.
You may be able to tap those special interests with some aspect of your project. Next, create a plan for getting coverage. Journalists need to fill regular quotas for fresh copy. Your job is to make it easier for them to fill their quota. Pick one or more journalists and call them to suggest ways they can cover the issue of young worker safety and health.