Sep 28 - Oct 04, 1998. More Than Just Doing Business with Each Other By Nancy E Roebke . Profnet Inc. Networking success is based on several factors, but one stands out above all the others and that is loyalty. In order for strong relationships to be built that lead to a constant stream of business referrals, a person has to make a conscious decision to be loyal. Loyal to your clients, loyal to your own business goals, and very importantly, loyal to the people who are providing you with products and services.
Loyalty transcends price, location, and selection sometimes.
Loyalty is about doing business- with another human being, not just a company. It isnt hard to understand the concept of loyalty in a networking environment when it comes time to refer business. Here are your circle of contacts. There are your clients. It is very easy to put both of them together.