It is much more in tune with the current, stronger, more assertive place of women in today's society. We see the same change in attitude in the development of situation comedy women. They also portray impossible body types, are emotionally and physically inferior and submissive to men. These male animated figures are either the head of a household, male characters who lead an army, or men who lead through violence. Three out of every four cartoon characters are male.
Male roles dominate action adventure shows while women's roles are in comedies or family dramas.
The females are almost always depicted as housewives or as passive. Wonder Woman , Annie Oakley and Dr. Quinn are rare occurrences. Television perpetuates gender stereotypes because it reflects dominant social values. In reflecting them TV also reinforces them, presenting them as 'natural'. Men dominate U.S. society including the TV industry.