It's a lot easier now for the company president to sell to his board of directors major involvement with a university than it has ever been. The whole climate of partnerships couldn't have come at a better time for Carleton, says John ApSimon, Carleton's vice-president, research and external. It has enabled us to establish our strengths in the high technology component of our strategic plan. We were poised to take advantage of this cultural change. Companies are waking up to the advantages of working closely with academic institutions, says Mahmoud.
Industry realizes it has to start early in forging alliances and in making itself known to students.
They have to tap into new ideas and new blood if they want to recruit the next generation of talented people.