It's a lot easier to distribute bottles because their shelf life is longer, and cases are easier to handle than kegs. A good distributor tries hard to keep track of how old those kegs are, which is very important to us. Some distributors don't, and we have spent some time taking our truck out to places that didn't pay any attention to the freshness dating on our cases or kegs, and picked them up and brought them home. That's an expensive thing for us to do. I understand you are now doing some self-distribution.
Distributors do a lot of work to get a keg into a restaurant.
But in one area we found that we just had to do it, and we're working hard. We have now sold more beer in that area in two months than our distributor had done in six, by handling it ourselves. That's a good question, and I'm not sure I have an answer for that. First of all, our beer's more expensive. It's more expensive because there's more to it.