Looking to the Future But not all coaching at the senior executive level is directly about people-management issues. Lisa Friedman of The Enterprise Development Group says that much of the work the company does with presidents and CEOs, many in Silicon Valley, is helping them deal with the fast-moving pace of business. The business environment is so much quicker and more competitive and intense today. Coaches say that they are also working with entrepreneurs in the area of change management. Although entrepreneurs make up a small percentage of the overall number of people receiving coaching services, many coaches feel that they're the ones who could use it the most.
Entrepreneurs are on their own little island.
Reynolds says that a coach can serve as a partner, and can be particularly helpful in channeling some of the less productive impulses entrepreneurs commonly have. And they don't want to let go. A coach can help them define their role and how they need to interact with their company. They can show them when to delegate, and how to do it. Obviously, there are plenty of people who seem to benefit from having a coach.