The Message Children are the key focus, followed by seniors. Voters believe that children are synonymous with the future, with investment, and with opportunity. Fighting crime by investing in children makes perfect sense to these participants. This taps into their underlying belief that if we don't pay for it now, we will pay for it later. It makes sense to voters that long-term investments like children's health, education, and job training are necessary to maintain a growing economy.
Education is seen as the best way to invest in people.
Messages that speak to getting rid of government waste and pork appeal to these participants. Voters recognize the need to invest in America's future, but they just don't trust politicians and government officials to spend the money in the right way and on the right things. This attitude can be harnessed with the right message to support new priorities, but with the possibly damaging side effect of further increasing mistrust of government.