The purpose of this course is to define the scope and segmentation of the convention and group business market, describes marketing and sales strategies to attract markets with specific needs, and explains techniques to meet those needs as part of meeting and convention service. HOST 255 Hospitality Strategic Marketing 2 credits. This course is designed to provide students with the basic knowledge and practical experience which will enable them to develop strategic marketing plans for hospitality operations big and small. MANT 110 Essentials of Management 3 credits. This is an introductory course in management theory and practice.
Management is presented as a discipline as well as a process.
Major topic areas will include the evolution and scope of management, decision making, planing, organizing, leading, and controlling. The international aspects of management will also be considered. MANT 220 Legal Environment 3 credits. This course IS NOT designed to make anyone a lawyer nor is it designed to make anyone a legal expert. All that this course proposes to do is to make people in all areas of business aware of the dangers that exist and to help them to know when competent legal advice becomes necessary.