We ask about listening habits and favorite station, too. Once the respondent is classified, including demographic data, then they can test some songs at their convenience. Our hooks are 8-10 seconds each, played via Real Audio. Each song can be replayed if desired. Up to 30 can be done, and all must be scored.
Incomplete tests are invalidated.
We ask familiarity, popularity on a 1-5 scale, and fatique. We print out the person's name, age, and so on, plus their verbatim comment for the station to review online. Yes, and they often do. It really helps keep people motivated to stay in the database. The feedback is like focus groups each week for the station, especially among P-1 listeners.