The focus on the application of core management principles, including ethics, provides a basis for understanding the development and governance of sport industries and for addressing contemporary problems and issues. Students develop a model of management designed to achieve the goals of the sport organization. Focus is on the development of computer and electronic communications including press releases, local features, media guides and brochures, statistical breakdowns, and web pages. Provides basic knowledge of a wide range of legal principles that relate to various dimensions of sport management. The Sport Enterprise 3 CR Examines the principles and processes of managing human resources in the sport enterprise.
Emphasis is on the procurement, development, and maintenance of human resources.
The focus is on quality assurance, job design, leadership, individual differences and motivation, governance, labor relations, and performance appraisal. Students develop a model of human resource management for the sport enterprise and examine related current issues and contemporary problems. Explores issues in marketing of the sport enterprise, sport-related programs and facilities, products, and services. The focus is on the marketing of sport as a product and on the marketing of non-sport products and services using sport as a promotional tool. Addresses unique challenges and limitations as well as new trends in sport marketing.