For example, Caperton's second wife thought a fancy craft shop along the Turnpike would make money. It didn't make money. She's in California now, waving her wand and conducting the Pasadena Pops Orchestra. Marshall University would lend the project an air of academia. Students would design one of the courses.
Golf is now a liberal art.
Even Alice Cooper plays. Give me the money. I can do the study blindfolded. I can do the study from the beaches of Cancun. The project is feasible.