Wetherall's advice to SMEs is that they must prioritise their domain name. The first thing they must do is get their own email address with their own domain name. It looks better on advertisements too. He believes that one of the main pitfalls for SMEs starting out on the web is that they underestimate the amount of online fraud. The majority of our customers are B2B and will take credit cards numbers over the internet.
Fraud is particularly prevalent on expensive items.
One of the difficulties that Wetherall finds in providing a service to SMEs is that very often people do not understand what he needs from them in order to build the site. They want a website but they can't work a PC yet. Wetherall now pre-empts this by asking a potential client to email him at an early stage, in order to establish their level of competency. He points out that a website is of little value if its owner is unable to respond to emails. I insist that they respond immediately to inquiries.