Not only is it unethical and illegal to use trademarks deceptively, but it's a bad business decision. The potential financial and legal consequences vastly outweigh the increased traffic. Deceptive trademark meta tags can be easily uncovered and many well-known trademark owners regularly troll the Net searching for such violations. In short, when in doubt about using a trademark in your meta tag, leave it out. Shows you how to choose a distinctive name competitors can't copy, register it and fight infringers.
Domain names are today's gold.
This guide will show you how to choose, register and protect a great URL for your site. A compendium of intellectual property terms defined in plain English. A link takes a user from one website to another by clicking on a link or image. In the United States, two federal laws provide a powerful shield for ISPs that follow the rules. Here's how they work.