The smoke goes into your lungs and can give you cancer ultimately in the future. They are obviously trying to get kids to smoke the cigarettes. These cigarettes are the same as everything else that is easily marketed to kids. It's exploitative and it's tempting to kids because it's got this feeling of rebellion to it. It's up to the kids not to smoke them.
Kids especially love images of drugs and other drug paraphernalia.
When you put it on a cigarette, it catches the eye of the youth. I would never smoke a cigarette. I know if I did, and I smelled like one, my parents would kick my butt. It's going to take a long time for us to get rid of that appeal, Humphrey Bogart and all that. So, I mean it does have a definite appeal.