Blackwell Encyclopedic Dictionary of Marketing . Blackwell Business, 1997. Bly, Robert W. Advertising Manager's Handbook. Consumer Magazine Advertising Source. Next to current edition only.
Entries provide price information for print advertisements.
Includes information on population by age, sex, and income as well as projections in a number of categories for the next four years. Heilbrunn, Jeffrey, ed. American Marketing Assn., 1995. A compilation of articles on modern marketing issues. International Marketing Data and Statistics 1994.