Tell evaluators how your firm differs from the competition. Describe the major differences between your offer and competing proposals. Paint a complete picture of your company's strengths, and be sure to explain the benefits of the features you've described. It was difficult to locate specific information. By the time I located each required answer, I had spent an extra hour on this proposal and it didn't score very well.
Effective proposals announce a specific organization and then follow it consistently.
Because well-organized proposals allow evaluators to quickly find specific answers. Evaluators get frustrated when they can't locate answers and soon stop looking for them. As a result, a poorly organized proposal often scores lower than one that is easy to follow. Much of this proposal was boilerplate. They obviously didn't bother looking at our specific requirements.