The delighted client is the attorney's most effective marketing tool. The personality of the practice becomes a critical factor in a client's decision to hire counsel. Solo and small firm practitioners have flexibility to shape a favorable practice personality. By balancing practice constraints with genuine, caring legal service, a solo or small firm practice can be structured for success. Delivery of quality legal services requires an infrastructure of good management, sound finances, utilization of technology, and an efficient, client-oriented staff.
Financing is the life-blood of any business.
Staffing is an interesting dynamic in the operation of a business. People working with people can be the source of great satisfaction or troubling discord. Good staffing decisions go a long way toward creating a successful practice, and reflect the attorney's personality and demands. Technology is the great equalizer. Efficiencies resulting from implementation of technology advances can make small practice a viable alternative to the large firm for many clients.