Intercepts are best used when an organization is looking for immediate feedback. Intercepts save time because, in most cases, persons interviewed are those who have just finished using the product or service in question, e.g., interviews in a fast food restaurant immediately after the person has eaten. Incentives can be given immediately after the interview is completed so that persons are more likely to participate. When a call is completed it is automatically and electronically fed into the database. The computer program guides the user through the questionnaire.
Information is stored in a database for immediate use.