The following guidelines will help you succeed in finding, evaluating and working effectively with a graphic designer. If you've never worked with a graphic designer before, I recommend you talk to colleagues for referrals. You want a designer with experience in the types of work you need done. Not every designer has experience across all product lines. Print is still a primary medium, but more and more businesses need materials designed for other media, such as the Internet and CD-ROMs.
Every designer is different.
They have their unique styles and pricing strategies. When you've received names from trusted colleagues, meet the candidates face to face. Although each designer has a particular style, each client is different. The materials need to reflect the client more than the designer. Don't exclude those who don't, but there is a big difference between a graphic designer and a desktop publisher.