Kelly's names don't point to a page advertising the names for sale. Instead he is relying on others to come to him. Kelly, being new to the domain arena, is unsure of his asking prices for names. He, like many other domain speculators, isn't exactly sure what their names are worth. In such a short time, Kelly has developed a strong feel of the domain game.
Domains are difficult to value.
But when you look in hindsight when major names sell, it is easy to see how the millions of dollars paid for high caliber names are justified. But before that name sells valuations are up in the air because most names have only been sold once. Sold once, that is, from the registrar like Network Solutions to a registrant like Kelly. Seventy dollars or less. As domain sales continue to compound in size, it is sure to attract big headlines in media outlets around the world.