An Industry Analyst Looks at Online Loans by Blanche Evans Gomez Advisors is building an online reputation with consumers and service providers by creating comprehensive surveys and features analysis which compare online competitors in key categories including cost, ease of use, consumer confidence and more. The company recently registered on real estate industry radar when it released the results of its Authoritative Guide to Online Mortgage Sites, naming E-Loan and iOwn first and second overall in its comprehensive survey.
Many consumers shop around, and are still learning how to apply online.
The advantages are significant - convenience, selection, and thousands of dollars in potential savings. Gomez plans a role in the growth of the online mortgage industry by selling additional in-depth analysis to companies which desire to improve their services. This analysis is not published on the public site. The primary selling point for these companies is that surveys conducted by Gomez are not one-time events. To be included in Gomez' scorecards by industry, companies must be Internet-based.