Light trucks tend to weigh more than cars and get fewer miles to the gallon.
The average 2000 car gets 28.1 mpg, while light trucks get 20.5 mpg. We sell cars that get 40 miles per gallon, but fewer than two percent of consumers buy them. But Dan Becker, director of the Sierra Club's global warming program, said automakers spend much of their advertising budgets pushing lower-mileage SUVs because they are more profitable. Kaizaki will be replaced by senior managing director Shigeo Watanabe, but will remain a full-time adviser to Bridgestone's board of directors. Bridgestone had already replaced the head of its U.S. subsidiary in October, appointing John Lampe as the new chief executive.