The task seems overwhelmingly complicated at first, but I found that by the application of some simple guidelines and a little research into what the labels mean, decision making and thus life becomes simpler. That is the primary goal of this document. Practically, we need to know what is in our food, clothing and commonly used household items. Eating is no longer the simplest of pleasures. Even fresh food has been tampered with in ways we can hardly imagine, from its genetic inception, through pest control, transport and storage.
Labels are notoriously difficult to interpret.
In this booklet I try to make sense of the numbers and obscure chemical names that describe common grocery items, as well as explain some often used health and nutrition terms. I have attempted to list the derivation, usage and health implications of each item and its suitability for people pursuing an ethical lifestyle. Yes, Less is More. The aim of this site is to help people make informed decisions about their consumption with the key issues of concern to the green consumer in mind. Site established June 1998.