Corporate Lessons from Web Companies Mougayar has observed that most Internet business innovations are driven by small Internet companies that are writing the rules, while large companies struggle to make their footprint online. Old baggage includes getting tied with existing organizational models and distribution channels. Wrong thinking happens when assuming that your brand, loyalty and trust automatically transfer with you to the online world. New mistakes embody underestimating the importance of content and community prior to engaging in commerce, and not duplicating existing processes before innovating with new value. A case in point is the Web portal.
Large corporations can learn a lot from large Web portals.
In contrast, most Fortune 1000 companies own a wealth of valuable information, but have done a poor job at aggregating it on the Web for their customers. There is no need to debate the definitions of the ecommerce or ebusiness themes. They are both means to an end, and not the end itself. It's better to focus on the objectives and outcomes of ebusiness and ecommerce in order to discover essential areas of activities that lead to actual business disruptions. Customer satisfaction becomes online customer satisfaction, competitiveness is now online competitiveness, customer loyalty turns into electronic loyalty, revenues translate into online revenues, cost of business includes cost of online business, gaining new customers becomes acquiring new electronic customers, developing new products is now information-based products.