Motivating individuals, based on goals that they recognize as important to themselves, is the best approach. As more individuals are empowered, impacts increase. Personalize needs and actions. Ensure that each person knows what his or her performance means to the purpose and results of the whole organization. Build on what people do know instead of underestimating them.
Fear of failure is one of the greatest barriers to productivity.
It makes us repeat the same program long after there is a need. It keeps us from taking a chance, trying something new. It encourages us to avoid programs and techniques wherein we lack experience. Learn by doing. This should be familiar to us in Cooperative Extension.