T he headline and first section are enough to give you a good idea of what is going to be talked about. If you can't sum up your story in three or four sentences, you don't know how to say what's on your mind. Keep working on it until you can get your whole story into one short paragraph. I n this section you insert quotes that pertain to your issue. A t the end of the quote, you put one or more of your credentials .
Every student admitted to college is smart enough to graduate .
Never leave a quote dangling without some credential to back up the person quoted. W hen you use quotes you should quote yourself as often as possible. O K, so you're not a nationally recognized authority on the stock market. Call to Action O n to the third part of your release. L et me remind you again that the purpose of the release is simply to get the attention of the editor or producer.