Using the principles and concepts of neuro-linguistics gives the user power over change. The map is not the territory. The menu is not the meal.
Individuals operate from their perception of the world rather than what the world really is.
Words are not the event or the item they represent. If anyone else has gotten a result, so can you. No one is broken, no one needs to be fixed. The meaning of communication is the response you get. You cannot fail to communicate.