International domain name suffixes indicate the county of origin. Programs also track what users are looking at within a web site - and what they're avoiding. Southwire know what's working and what's not. It's very important to keep it current. This is a dynamic medium.
Fresh content draws fresh interest.
And if they've visited your site before, you have to give them reasons to come back. But consistency is also important. A good web site walks a fine line between changing enough to keep things interesting and remaining stable enough that repeat users are not confused by a new look. In planning a web site, a company must first define its strategic and tactical objectives. Remove the guesswork by surveying your customers to find out what they need from a web site.