We believe in getting them early and having them for life.
Kids are very sensitive to that.
At school children are comfortable and susceptible to promptings. Hence Channel One, a commercial satellite network serving 12,000 schools. Capitalism, he said, depends on certain stern virtues, such as asceticism, thrift, industriousness, self-denial, deferral of gratification. But capitalism produces social surpluses, which beget luxury, which begets materialism, self-indulgence, acquisitiveness, instant gratification. Which is why schools should be commerce-free zones.