This course explores the environmental challenges for the global business, examining both traditional and emergent global strategic responses of business to different market conditions. This course develops a conceptual framework and the personal skills that form the foundation for effective change management in organizations, whether in the role of manager or consultant. There is extensive use of structured role-plays, cases, and analysis of incidents from students' current work experiences. Examines the influence of the system of checks and balances, the effects of cooperation between chief executives, administrators, budget bureaus, legislators, pressure groups, and the general public, and the impact of government spending on the private economy. A study of recent contributions from the behavioral sciences that provide insight into consumer motivation and consumption behavior.
Emphasis is on psychological and sociological models and current research from the literature.
Course emphasis is on critically evaluating the conceptualization, measurement, and delivery of consumer satisfaction.