Deals with the role of the entrepreneur and the importance of a business plan. Speakers and field project. Van Auken, Blackburn, Hunger Initiating, acquiring, and building an entrepreneurial activity either within or outside existing businesses. Emphasis is on conducting a feasibility study and on proposing a realistic business plan for a new venture. Managing an entrepreneurial activity for sustained success.
Emphasis is on analyzing existing businesses.
Includes a field project. Merchandising Mgmt 371 Organizational Behavior HRI 440 Hospitality Marketing POM 424 Competitive Mfg.