Frequently, the post seeks out local talent to present programs that reflect American culture and society. The most popular public diplomacy activity, the English Language Program, began in 1977. Today enrollment approaches 500 per term. Throughout Niger, economic development remains a daunting challenge. This landlocked country lacks even a railroad, while the few paved roads are deteriorating for lack of funds to repair them.
Domestic markets are small and scattered over great distances.
Trading with neighboring countries or the developed world poses even greater logistical problems. Manufacturing is limited to small groups of artisans using simple tools, and labor costs are high relative to other Third World countries. Private outside capital is very hard to attract. Niger hopes to see an increase in the prices of uranium, oil and gold, its few small extraction industries, and a gradual improvement in agriculture to permit growth in cash-earning exports. It also is optimistic that tourism will improve and, with it, the sale of Niger's unique arts and crafts.