Observation Direct observation provides rich information that cannot be obtained through surveys or written records. Observations reveal student attitudes and behaviors and are often part of the informal reading assessments previously described. When observing students, observers must have set criteria for what to look for and what criteria indicate success or quality. Furthermore, it is worthwhile to review the materials themselves, to assess their quality and value. A group of parents and teachers sitting around a table assume the role of market testers who assess the clarity, appropriateness, and usefulness of materials.
Focus groups are also useful for discovering and addressing barriers to communication.
Focus groups should be representative of your school's population or, upon occasion, targeted to groups of families who are harder to reach.