You try to force them into doing what you want. It seems to me it works differently in the US and in Japan. In the US usually, it's what children do, and it tends to be a bigger child who picks on smaller children or weaker children. But, maybe I'm wrong, but I think in Japan, it tends to be a group of people picking on one person that doesn't seem to fit in right for some reason. The win-win game has become fairly well known in the US usually in negotiation.
Many businessmen feel that business is competition.
I win, you lose. And they don't worry about what happens to their negotiating partner. They just want to make the best deal they can for themselves or their company. But often, they have to also cooperate with their negotiating partner. And they have to learn to negotiate a deal where both sides can win, so that they can continue working together.