Family Medicine readers are the role models who help mold residents' and students' future purchasing decisions. If your product is recommended by family medicine faculty, just think about the tremendous weight this carries with residents and students once they move on to their own practices. Family Medicine is published 10 times annually. The educators of future family physicians are highly regarded as role models with tremendous influence over residents and medical students. Educating the educators about your products will provide a downstream benefit for you during this critical time when trainees are developing future prescribing habits.
Family physicians are a prime market in the current medical environment.
In many cases, STFM members are the decision makers who determine which textbooks to use in their courses. Additinally these physicians are the authors of most of the family practice books and journal articles. Our journal is read by an audience dedicated to the value of continuing education, and one that is likely to attend, as well as spread the word to other faculty and residents about valuable conferences, such as yours. Many of our members in community and university settings are turning to computerized record keeping and are continually looking for guidance in these areas.