The law, which does not specify the technology to be used to create digital signatures or the standards for implementing them, merely establishes the validity of electronic documents accompanied by a digital signature. The law supercedes state laws for use of digital signatures to validate electronic documents, which Congress felt were not uniform and therefore might hamper the development of e-commerce. Financial Service Online The Insurance Branding Dilemma Insurance providers deal with the quandary of just what to call themselves when they go online and how then to get that name recognized. By Frank Cerne Branding issues are always a tough challenge for financial service providers that offer their services online. This issue is particularly troublesome for insurance companies that have already spent billions of dollars building and maintaining their brands.
Few industries command as powerful brand recognition as the insurance industry.
The Rock of Prudential. You're in good hands with Allstate. Snoopy in ads for MetLife. But experts warn that insurance companies should not expect that branding on the Internet is as easy as pasting their familiar logos and slogans on their Web sites. Branding embodies the perceptions that consumers have about a company's products and services.