Interesting combinations will be coming through as men grow weary of grey, black and cool neutrals. Previously the province of womenswear, colours for menswear will include all the red and pink palette and intense brights. Drawstring trousers will take over from cargo pants as the easy summer option, often in orientally inspired wide-leg shapes. Very classic leisure looks with a rugged American flavour also fit into the trend for authenticity and nostalgia, so tough denims and vintage sweatshirts will receive new interest, often featuring distressed or pre-aged finishes and detailing. Designer Maria Chen shows perfect examples of the current taste for clothes that are sold brand-new but look old and worn, to save the consumer the trouble of wearing them in.
Fabrics continue to be the key influence in consumer buying decisions.
Knits are becoming increasingly important as part of the whole comfortwear trend, and the fleece seems unstoppable in its popularity. Linens and linen looks are also influential across all price sectors for men's and women's clothing. Velvet is also featuring strongly in bridalwear. The trend for smooth and shiny fabrics is also bringing about a revival in crepes, which is due to continue long after the summer. The move towards luxurious fabrics that display rich tones to their best effect is also benefiting silk fabrics.