Felicia Rook , former Senior Art Director at Weintraub Advertising, joins team as Creative Director. Haystack's inaugural toy line launches at FAO New York, Chicago and San Francisco. The Parents PlayGroup launches to generate inspirational dialogue about toys and the quality of the play experience. Haystack is featured in such key media as Newsweek, Reuters, Associated Press, Success, Chicago Tribune and Toy Book. News of the Hunt reaches more than 210 million consumer impressions.
First product arrives in warehouse.
Haystack is featured in FAO Schwarz's VIP and holiday catalogs, Hammacher Schlemmer, Back to Basics, Sincerely Yours and the coveted back page of the Zany Brainy holiday catalog. October Cuddle Fish receives Dr. Toy's 10 Best Toys of 2000 award. Haystack featured on cover of St. Louis Commerce Magazine. AirMaze named Great Gift Picks by Zany Brainy - also featured in Zany Brainy's nationwide Zanybration event. FAO Schwarz reorders Out of this World AirMaze.