The reason the ball works for men, Hall said, is that the soft core deforms against the face of the club at impact and rebounds in a way that brings together the desirable properties of high launch angle, high initial velocity and low spin rate. The Lady Precept has become one of the top four selling brands in the off-course channel, according to Hall. Milwaukee area retailers can't keep it on their shelves. Precept has introduced a new distance golf ball called the Extra Distance, which is sold in a blue package but is very similar to the Lady Precept. Still, the Lady is, uh, king.
Guys are excited.
Once the snow is gone, they're going to want to get out on the course and play their Lady Precept. That is, if they're man enough. Appeared in the Milwaukee Journal Sentinel on March 4, 2001. Journal Sentinel Inc. All rights reserved.