Always a strong benefit, convenience is never more appreciated than around the holidays when so many have so little time to do so much. This extends from convenience-based offers like free shipping to creating banners that are easily understood and acted upon. Around the holidays people are less likely than ever to make time to figure out cryptic headlines or vague design. They ll skip right over your banner head for the soothing simplicity of a free stock quote. So keep your message short and sweet.
Guilt is another biggie, so explore ways to make the target feel better about themselves.
Position your product as a means of alleviating that guilt. On the other hand, you can also motivate the audience by making them feel even more guilty, but then you would get a lump of coal in your stocking whoops, that is, if you celebrate Christmas. We re almost ready to get into the art and copy. But before we do, here are a few things you should check out before the first winds of brainstorming howl forth from the conference room. Take the following steps to make sure the stage is set for a happy holiday campaign.