Here's her advice on mobilizing for such a feat. The task did seem enormous and overwhelming, but everyone loves a challenge. First, gather people from cross-functional areas together to explain the goal. Determine minimum lead times for each group on subjects such as headend equipment, marketing materials, billing configuration and so on. Use this information to create a project schedule all groups must adhere to.
Every system receives the same equipment the first year.
During the second year, systems were allowed to add additional digital programming. Maintaining a standard for all systems allows each functional group to concentrate on the goal rather than the exceptions. If the goal is 500 headends, sort the systems according to customer counts. Systems with the most customer counts are on the top of the list because the capital payback is quicker. The last system on the list is used to determine how many digital programs to offer considering programming costs, length of payback and cost to customer.