M301 is part of the dreaded I-Core or undergraduate core which all students are required to take. It is usually the students' toughest semester in the Business School. Anywhere from 150 to 200 students attend a section of M301, so getting them involved in the course is a never-ending challenge. I am pleased to have effectively taught over 4,500 students in M301 since 1993. I am also delighted to have made a strong contribution to the Marketing Department and the School of Business through my teaching.
Faculty owe students a good classroom experience.
All business majors are required to take M301, with about one-quarter of the students being marketing majors. I first taught M301 in the Spring of 1993, and since then I have dramatically changed the course. I now employ the computer technology in BU219 to help present my lectures instead of just slapping transparencies on an overhead. I also have increased the amount of material on marketing globally and ethics in marketing, and place a stronger emphasis on quantitative material. But the most significant change that has occurred in M301 centers around the emphasis placed on active learning versus passive learning.