Not only Catholic Charities, but media and others do what they can to make sure every child gets something for Christmas. And it's a pure gift. For the child, all of a sudden someone comes into their life and gives them something, great joy. That's a transforming experience, both for the person who gives and the person who receives. And it tells the person who receives that at some point, you should turn around and give a gift, too.
Kids are good that way.
They don't calculate. It's the calculation that I'd call commercialism, the feeling that you give because someone gave you something last year. That takes the gratuity out of it. But that it's been tailored for that person. That's an act of love.