Now these questions can be answered faster than ever with MRI s Virtual Newsstand. Then respondents answer survey questions by simply touching the screen. Answers are captured digitally and tabulated in minutes. Teen magazine used the Virtual Newsstand to test teenage girls responses to Teen s graphics, text, layout, and color elements, to help Teen stand out from its newsstand competitors. MRI set up kiosks in shopping malls in more than 30 cities and suburban areas nationwide.
Girls enjoy using interactive kiosks to register their opinions.
The Virtual Newsstand is a methodology that not only maximized response but was interesting to our readers. Love added that cover lines are a key draw in attracting newsstand attention. The number one thing they look for is a story that interests them. We gave them examples of actual cover lines, and asked them to guess which magazines in the competitive set they were from. The Virtual Newsstand offers exciting new research opportunities.