Increasingly now, we must begin to add another category of job types, that of the manager of online retailing. Selling goods on the Internet is perhaps the fastest growing segment of the retail market. The knowledge of how to best sell on the Internet goes beyond the mere knowledge of knowing how to manipulate software or program a computer. For the college graduate, training programs of varying duration are required. Previous experience in retailing, especially internship experience, is an important consideration when being considered for a permanent job in any one of the job types.
Lateral moves are also possible.
Once a basic understanding of the firm has been obtained, and some work experience in the firm accumulated, the move to a different job type is not difficult. For sound business reasons, African Americans are in great demand in retailing. In short, if you have ambition and are willing to work, there is a place for you in retailing. In view of this, a number of African Americans from a variety of firms have been interviewed to share their observations and concerns. The amount of time a person stays with a firm is usually one indicator of the degree of satisfaction with the company.