Moreover, these graphics are tightly integrated with the site's content and provide visual cues that help visitors find information. The best sites provide an interactive experience. Visitors are made to feel as if they are in control of how information is displayed or accessed. Whether this is achieved through personalization, customization, dynamic content, or multiple access points, visitors are able to interact with the site and the information it presents. The experience is more like having a conversation than searching through a reference book.
Interactive sites engage and please visitors because the web experience is made more personal.
Growth and Maintainability Great web sites are designed with expandability and growth in mind. Information can easily be added, changed, or deleted without affecting the overall design of the site. This spares visitors of having to re-learn where information is located and site owners spend less time and money updating their sites. Findability and Service Two other elements, somewhat outside the scope of web design, also contribute to the overall impact of a web site on a visitor. A site is much more useful if it can easily be located through any search engine.