Small and large businesses from home-based to conglomerates give and receive gifts at that time of year. The problem is that unless the gift is personalized with the giver's logo and information, the recipient may not realize, or forget, who sent it. These dilemmas are commonplace and frustrating. Personalized gifts range in price and in impact and fall into three major categories.
Gifts used by an individual have an impact on the individual.
The recipient will think of you when using the gift. Gifts used in an office setting have an impact mostly by the virtue of name recognition by the recipient, office personnel and visitors who will notice your business name. Gifts that are displayed. Have the highest impact. Just like a trophy or a certificate, an eye catching, pretty or especially interesting displayed item will generate questions and request for information.