The product can be mass-produced in a cost efficient manner. Effective packaging and labeling designs are developed. The product receives adequate promotional and advertising support. The product is readily available to the consumer market. That is only a start.
Major retailers maintain very demanding requirements, especially for a new product.
Once the product is placed with major retail, it must sell quickly for the retailer to continue to handle it. Also, retailers are very concerned about their customer's satisfaction. One of the worst things that can happen to a new product is to get the product into major retail, and it sit on the shelves unsold. So, great emphasis should be placed on the promotion, planning, and timing of taking a new product to the retail market. Without these efforts, a new product will have a very short life span in the retail market.