1. write reviews that the Advisors can trust you for. Rate a little more to get people coming to your profile. Once they see your reviews they will probably trust you, a big plus in my book. I would also write a lot in a particular category and then apply for advisor status. Since each reviewer has a different weight in ratings, it would only make sense to have a points system to rank opinions in the archives.
Every user rates an opinion and adds their points to it.
If a review earns more HR points then R points, it will be listed under HR according to how many HR points it earned. The points are secret so you can never find out how many your opinion has earned. If you want your opinion to beat that rival just above it, try placing a link on your profile to get more users to it. The more HR points it has, the more it climbs the scale. Also, I believe that points from other categories affect the point value somehow.