That's what makes them so cool. Other brands that have started taking off in the Asian market in the past three to four years include Page Boy and Ray Cassin. Teenagers, too, constitute a sizable market, since many have more money to spare than adults thanks to a falling birthrate. They are thus able to follow one fashion trend after another. These are some of the factors that have given rise to a distinctive youth fashion market.
Japan consequently boasts top-quality casual brands for the young.
But many problems, including high prices, are hindering the growth of export sales. Nonetheless, buyers from Asia, Europe, and the United States are keeping their eyes fixed on these brands, and some fashion experts say a Japan boom will soon hit London. Slowly but steadily, the world could begin dressing down as big-spending teens do in Japan. Back to Main Index Edited by Japan Echo Inc. based on domestic Japanese news sources. Articles presented here are offered for reference purposes and do not necessarily represent the policy or views of the Japanese Government.