For the Virgin Group and its hirsute leader are into everything from buses and trains, fashion and music, to pensions and mortgages. Though the home page is fairly uncluttered, hot links quickly speed customers to sections bearing such labels as lifestyle, entertainment, travel, clothing, holidays and Cola - and that is just a smattering.
Loading takes only a few seconds and customers can even use their online Virgin bank account to pay.
Here is where you can apply for a free guide to the revolution currently taking place in the mortgage market and the various types of deals available, with the guide itself written by Jim Prestridge, the Mail on Sunday's finance editor. The site is similarly the place where you get free downloads, such as a Shockwave plug-in allowing you to experience animations that are part of the Virgin Cola cyber pages. Guides to what is on at Branson TV and radio stations are also par for the course, as are listings for the group's health and leisure interests. For girls about to get married there is also Virgin Bride, offering tips and advice along with a wardrobe of gowns. Virgin skin care, beauty products and cosmetics can equally be ordered here.