Provides knowledge of operations, purchasing and logistics that is crucial to managing in the modern business world. A graduate survey of marketing focused on the analysis and planning necessary to effectively match marketing programs with competitive, economic, social, political and ethical environments. MKT8313 Intensive analysis of promotion and distribution strategies as key functional marketing variables. Emphasis is on obtaining an advanced understanding of strategic and research alternatives. MKT8313 Intensive analysis of pricing and product strategies as key functional marketing variables.
Emphasis is on obtaining an advanced understanding of strategic and research alternatives.
An analysis of macro and micro consumer behavior. Particular emphasis is placed on the consumer decision process in the market place. This course is to be used on a limited basis to offer developing subject matter areas not covered in existing courses. None Hours and credits to be arranged. A critical examination of the evolution of marketing concepts, terminology, principles, and theory, through analysis of the literature in the field.