It is a fact of professional life that we all have to change, to modify our practices to serve our clients. If we don t, someone else will. Our clients look to us for solutions to their problems. No matter how strong our relationship is we have to serve our clients above all others. This is not only a key to success, but it also makes your personal and professional life more interesting and fulfilling.
Education is expensive and it is worth it.
Remember it is the knowledge that is valuable, not the process of obtaining the knowledge. Gaining knowledge from all sources is key. There is no need to recreate the wheel if you can gain the benefit of someone else's research. A customer s perception of service is based upon the results and how the results were delivered. The more value the customer places on both of these measures, the more they will be willing to pay for the service.