Also, the right shoulder is lower than the left at set-up, giving the body a slight tilt. Different body position at impact. The Natural Golfer's body faces the ball at the moment of impact. Feet stay on the ground more in Natural Golf. But it is. . . .
Distance comes from clubhead speed.
The Natural Golf company was founded in 1991 by Jack Kuykendall, a physicist who tried to come up with a simpler swing and unknowingly wound up incorporating many of Norman's swing features in it. The company didn't take off until 1997, when it was purchased by a group headed by Tom Herskovits, a former food-industry executive. Herskovits was an 18-handicapper who took a Natural Golf lesson, shot 78 and was hooked. The company's first infomercial aired in 1998. One current commercial shows a naked man and woman strolling down a fairway, their golf clubs covering their rear ends.