The fastest growing teen magazine has been Teen People, with a circulation of 1.3 million less than two years after its launch. Other magazines targeted toward teens include YM, another beauty and fashion book targeted toward older female teens and women 18-24 with a circulation of over 2.1 million. Teen is a lifestyle magazine for younger female teens with a circulation of nearly 2 million. Spin with a circulation of 600,000 is a youth-culture magazine considered by many as a younger skewing Rolling Stone. Unlike the Internet, many of the high circulation teen magazines are targeted and read by females.
Male teens are more likely to read comic books and wrestling and video game publications.
The magazine industry has yet to produce a successful dual audience book for teens. Similar to adults, newspaper reading among teens has been in decline in recent years. Marketing to Teens Teens are very active people that can cause mass marketers to miss the target. Also new media is already traditional to teens, the Internet being a prime example. Placed-based advertising is another way to target teens.