The good reviewer is also sensitive to the author's feelings and, even while rejecting a submission, might offer encouragement, suggest alternative outlets, or propose new modes of attack. On the other hand, most editors find sarcastic or demeaning reviews to be unprofessional, unjustifiable, and disagreeable. A reviewer must never forget that an author's career may be riding on this article or even this review. In other instances, you will be looking at a new graduate's first publication attempt. Quality reviewers are a key strategic requirement for quality research.
Leadership means more than just composing excellent reviews.
We must set high standards for ourselves and for others. If we keep our expectations high our journals, scholars, and readers will all share in the rewards. But we must provide education, mentoring, and opportunities to start afresh. Our database of reviewer evaluations is not intended to lock willing, enthusiastic and revitalized reviewers permanently out of the review process. A reviewer who has not received a review request from us for a year or two and who suspects he or she may have been disqualified, should give Mark Saarinen a call or send him a note.