Spoken like a true David. Small wineries are also learning new ways to market themselves, though electronic technology has not yet been used to full advantage and winemakers have a bit to learn from publishers here. Because there are seven states where it is a felony to ship wine directly from the winery, marketing via the Internet poses unusual problems for vintners. One approach that is working for small vineyards is focused sales techniques. Long Island's Gristina Vineyards enjoyed a thirty to forty percent sales increase by circumventing distributors and selling their wines directly to restaurants.
Literature seems to be an effective way to sell wine.
Sales were good, and while the greedy giant may not have gone down in defeat that day, it was a pleasant way to win at least one battle. All rights reserved.