Ostrow finds the results to the Full Moon Lotto are mixed. We were looking at ways of drawing people to the site. Although 200-400 people sign up for it each month, the number of sales from these people is very slight. He admits he would have better success with the lotto if he pursued the contest leads more vigorously. I found that a lot has to do with followups with the customer.
Emails are a fun way to communicate.
A fulltime ChiPants outlet will be opened in San Francisco this month, with two more planned for the following year and plans for continued growth after that. That is my customer. People are aware and already spending their money with concerns of health and the environment. Use the Web to find that niche customer. Ostrow plans to market ChiPants to people who use wheelchairs as well as persons who practice martial arts.