Economic Impact of Theatres is Substantial Regional Coalitions are Forming From the Spring 2000 U.S. Outdoor Drama , pages 1-2 by Todd M Lidh A ll for one, one for all. Two heads are better than one.
Great minds think alike.
The sum of the whole is greater than the sum of its parts. L ast October, at the National Conference on Outdoor Drama , theatre representatives asked the Institute of Outdoor Drama to facilitate the establishment of informal regional coalitions of outdoor theatres that would pool their resources to purchase display advertisements in major travel and tourism publications whose rates would otherwise be too expensive for individual theatres. S ubsequent to the meeting, the Institute has tentatively grouped together a number of history plays and Shakespeare festivals into cooperative advertising coalitions. Coalition leaders have been identified and contacted, materials faxed to those heads, and the leaders are in the process of contacting theatres within their geographic regions to ask if they would participate. At least one group has met on its own initiative already.