See if kids like it. If they do, just keep supporting them. Don't be so professional. We need those points blah, blah, blah. Kids don't have to know all of that.
Kids have to know one thing, how to pass the puck, and how to skate it, and how to enjoy the game.
That's why coaches sometimes bend the rules, too. We've got to win that. And after all, kids are putting so much pressure on themselves, receiving pressure from the parents, so that it is double the pressure. It's just not going to work. You're going to hate the sport by age 11.