Using a training video on cleaning practices helps new employees grasp the importance placed on herd health. A written disciplinary warning for tardiness emphasizes to the employee that the problem is serious. Simple rules for selection of a channel cause more problems than they solve. Language - Words are not reality. Words as the sender understands them are combined with the perceptions of those words by the receiver.
Language represents only part of the whole.
We fill in the rest with perceptions. Trying to understand a foreign language easily demonstrates words not being reality. It can be the language of another farm. The Gerken house may be where the Browns now live. The green goose may be a trailer painted red long after it was given the name green goose.