A survey of the major marketing topics of interest to marketing students and practitioners.
Emphasis is placed on effective marketing strategy.
An introductory course in personal selling that covers the basic steps in organizing, developing, and preparing a professional sales presentation. Emphasizes the relational selling process by focusing on sales communication skills that are used to build effective buyer and seller relationships. May be taken for grades or on a credit-no credit basis. This course will prepare art and advertising students to think in both the graphic and verbal modalities. Same as Art 113.