We also have to renovate our shops. The customer expects new layouts. He doesn't want to be bored. We are like Gap. We have different brand names and styles for different customer targets.
Gap has three different brands.
We have Stradevarius and Massimo Dutti for upscale mature customers, and Pull and Bear and Berschka for teenagers and young adults. In this way, we can get customers young and hold them throughout their lives. It is our only brand in the U.S., and it will stay that way for the foreseeable future. We stayed with one store for a while in New York. But recently we have started building up there and have six stores.