Books are everywhere. Even the smallest town has a small collection of books in what we call a library. Almost every house is graced with the presence of the Holy Bible. On top of that, more than half of the United States is literate, and is priviliged enough to be able to read a book at any time they wish to by simply visiting a local library. Now they have little time to read books.
Kids have school, and homework after school, so they have no time.
Teenagers just out of school are either too busy with college or too busy flipping hamburgers, so they have no time. Even adults must eke out some sort of life for theirselves or their off-spring, so they have no time either. Here we are presented with an absolute wealth of knowledge, but most people simply don't have the time to take it, or are simply un-interested. I'm sorry, but it's really happenned. After being forced to read and memorize something for year after year I'll bet you wouldn't read much either, except the token amount that you could get by with.