The greatest expense you're going to incur in conducting a successful business is your advertising. You have to advertise. Your business cannot grow and flourish unless you advertise. And regardless of where or how you advertise, it's going to cost you in some form or another.
Every successful business is built upon, and continues to thrive, primarily, on good advertising.
The top companies in the world allocate millions of dollars annually to their advertising budgets. Of course, when starting from a garage, basement or kitchen table, you can't quite match their advertising efforts - at least not in the beginning. But there is a way you can approximate their maneuvers without actually spending their kind of money. This is a kind of advertising most generally associated with broadcasting, where you pay only for the responses you get to your advertising message. The advantages of PI Advertising are all in favor of the advertiser because with this kind of an advertising arrangement, you pay only for the results the advertising produces.