See guidelines for site developers . Keep it current and correct Great graphics notwithstanding, the credibility of a department and usefulness of its Web page rests with content. Don't frustrate readers by linking to information that isn't yet available. And check links on your pages often to ensure that they're still working. Keep graphics under control Keep graphics to a minimum in size and quantity.
Large graphics can slow page loading to an agonizing pace.
You're encouraged to use standard HTML 4.0 to ensure that your pages can be viewed by most readers. High-end graphics and Netscape extensions may prevent some readers from viewing your pages. Textured backgrounds can make text unreadable when viewed on certain monitors. A contact or contacts, to whom readers can direct questions and comments.