Managerial Overview, Entertainment Economics, Contemporary Issues, Multi-Media Law and any one other MBU elective. Prerequisites may be waived at the discretion of the instructor. The business of music is explored from a managerial perspective of structures, industry components, practical, political, and theoretical foundations. Emphasis is placed on management policies as applied to the creative and business industry standards. Copyrights, creativity, recording studio operations and processes, budgets, promotion, publicity, marketing, product development, and record label operations are detailed.
Emphasis is placed on variable expenses and corresponding generated profits.
The course will also examine the influence of macroeconomic forces, demography and public policy on these industries. This course introduces students to major contemporary issues in the music business. Course content is presented by a combination of lectures by the instructor and lectures by experts in the current music business. Among the topics covered will be executive decision-making, retail, technology, distribution, radio, publishing, international, digital transmission, entertainment law, special marketing, concert promotion, booking and management. This course introduces students to the legal principles governing multiple types or categories of works defined as multimedia works, including but not limited to audio recordings, discs which store and distribute digital information, online systems, hybrid systems using combinations of disc and online media and other interactive technology.