The media is hungry for health-related stories. In fact, market research suggests that mainstream consumers now rely more on magazines, television and newspapers for health information that on their doctors.
Health information is also a huge part of newer media, like cable television and the internet.
Whether you re engaged in an active public relations campaign or just responding to unsolicited calls, good materials help ensure accurate coverage and enhance your image. The core of a good press kit, however, is accurate information that is easy for a journalist to use. Here are some tips and tricks for a press kit that works. All press releases should be professionally written using the conventions of journalism and must avoid commercial and self-promotional language. Scientific Research Solid scientific research is one of your very best public relations tools, and solid, credible data can make all the difference in selling a story to the media.