Follow through on what your customer wants. Exceed customer expectations. Believe it, preach it, and live it from the top down. If you aren't a believer, you'll never sell your subordinates on the idea. Management is like riding a horse.
Horses are emotionally sensitive animals, and they can tell whether their riders are confident.
A rider who isn't confident, or lacks commitment to a goal, can't convince the horse otherwise. Let go, let go, let go of responsibility. Let someone who is closer to the action make the decision for you. The person who is closest to the job usually knows more about it than anyone else. Recognize everyday happenings as opportunities for learning.