Competition has become more and more international. Competing overseas may very well result in a better domestic product. Long-term business success may depend on participation in the global economy.
Diversification abroad can offset loss of sales at home.
Entering new markets, particularly international markets, challenges a company to stay current with technological developments. Good markets abroad may still exist for products which have reached the end of their domestic lifecycle. Increased sales can produce increased profits and spread costs for development and production. Establishing a credible presence in an international market requires a long-term investment of company resources, time and money. Overseas markets can be quite profitable, but it may take two to three years or more before projected goals are reached .