Radio is still the most highly efficient but most inexpensive tool of mass communications to communicate with people. That is the way it should go. Listen to Dr. Wright explain the Missing Persons Program, an early on-air community service in black radio. And in fact, WERD was in the same building as the SCLC, the Southern Christian Leadership Coalition, which was headed up by Dr. Martin Luther King. Jack the Rapper used to tell me that while on-air, they would basically talk to the audience and give them instructions on what to do, and where to go, and how to do it, and what not to do.
Furniture s bad there.
But I got a better place for you which might be another competing business, and they would give out the commercial for that business. Listen to Dr. Wright describe the promotional events DJs hosted in the community.