Of course this really gets a lot of members if you only tell them what they want to hear. His church is built on a rock. And it is not merely a belief in conservative values that God wants. You can believe the Bible from cover to cover, accept it as infallible, and be the most conservative Christian possible, BUT if you shy away from implementing its truths in your own life, or in the church, then no matter what you say, the Bible is not really your authority. The Bible is to be our authority in the church, not merely in theory, but in practice.
Many churches say they believe in the Bible, but church discipline is never practiced.
Many churches say they believe in the biblical qualifications for elders and deacons, but rare is the church that actually requires these standards of its leaders. Churches say they believe in the Bible, but unbiblical divorce and remarriage are winked at. Fornication, premarital sex is rampant in the church today, but not much is said about it in order not to offend the sinners. The Bible is to be our authority in all matters of faith and practice, what we believe and what we do. If we will not submit to God's Words, then we shall be called least in all God's kingdom.