Computer economics estimates that by 2002, most Net users will not speak English as a first language. Local language will continue to rise in popularity. And the Net will become a place not only to exchange information, but to preserve local culture. Culture is changing along with its audiences. In some developing countries, though, it is the non- American quality of Indian movies that draws audiences.
Indian movies depicting clean family drama go over well in many conservative societies.
Given the choice between a Steve Martin divorce comedy and a musical about the virtue of god and family, Arabs, Africans and South-East Asians often choose the latter. Linking' is humanity's natural impulse, its common destiny. But the ties that bind people around the world are not merely technological or commercial. They are the powerful cords of the heart. Alvin Toffler, in the Third Wave , explained that 'waves' are major changes in civilization.