What's at issue, here, is how people are persuaded. I will tackle this subject in a rather round-about way by focusing first on what isn't particularly persuasive, specifically, logic, language, the logos. This mechanism I call the logos shield. But before we enter into a detailed discussion of the logos shield and its modus operandi, it's necessary to discuss a couple of crucial definitions. The first of these is logos, which I use as a virtual synonym for language itself, but which applies to any symbolic system which humans employ or manipulate.
Logic is derived from the principles of language itself.
The second definition that I'd like to consider is ideology. We normally think of ideology as a construct of language. The word suggests a kind of mask, or a shield, behind which something else is hidden or concealed. He announced, publicly, that he valued education. Presumably, he revealed that education was a high priority in the hierarchy of his ideology.