It is not enough to submit to one search engine, even if it is the largest one, or the one you personally use. You can only optimize your exposure on the Internet by submitting to as many search engines and directories as possible. Due to the large number of places to which you should submit your site information, it makes a lot of sense to use submission services. This will increase the chance that customers will visit your site via that link, by clicking on your web address. Ultimately, the most important thing you can do to achieve high search engine or directory rankings is to create great content.
Links amount to a vote of approval for a web page.
If you don't have great content, you aren't going to win many votes in the link popularity contest, dropping you down the list, out of sight of many Internet surfers. Getting Other Sites to Link to Yours You should approach your efforts to increasing link popularity as a sort of recruitment campaign. You not only want links to your page, you want trusted partners who you can rely on to maintain those links, even when they change the design of their site. Make sure that the links are related to what you are offering on your site. The best way to ask for a link is to return the favor-in advance.