In some ways, it is difficult to understand why we place so much importance on first impressions. It isn't only making them that gets our attention, of course. It's reading them, as well. Armed with extremely limited information, we often come to conclusions that are instantly indelible. The answer is simple.
First impressions work .
They reduce anxiety and allow us to move through the day with less stress. Walk into an auto dealership to look at a car and you are immediately turned off by a 'pushy' salesperson. Yet, studies support the extensive influence of first impressions. Consider, for example, one research project. Conducted by Jennifer Humble and Dr. Barbara Bremer, the objective was to evaluate the extent that dress and physical appearance affect the quality of social interactions.