Customers write to trade publications, poor reviews are published, and sales level-off or begin to decline. Management implements promotions, special pricing for some clients, and other measures to protect sales figures. The public valuation of the company declines, reflecting analysts' opinions that the company is faltering. In the meantime, mid-level employees begin to exit. Either the company responds, hiring someone like myself or a full-time customer specialist, or the company continues to decline.
Management claims the company is under-valued, trying to improve valuation.
Measures are taken to protect investors from a takeover or corporate failure. The following procedures are not easy or pleasant to implement for any company. Many companies start these procedures, then abandon them when it became too emotionally difficult to discuss the resulting data each month. That warning stated, I strongly believe this data is essential to determine if a company is in trouble or only suffering a periodic down-turn in business. Employee Departures per month.