Sounds like something out of TenesseeWilliams . There are many sites devoted to Business Allainces . Sometimes even Global Allainces . Speaking of global allainces, lest you think the denizens of Nasdaqistan are unconcerned about the welfare of the planet, you should see how many sites are devoted to the enviornment . Bright people are sometimes poor spellers.
Good spellers are sometimes poor typists.
Good writers are sometimes in too big a hurry. Everyone makes mistakes. The issue is whether customers should be the first to spot them.