For descriptions of 700-level and higher courses, scroll down. Addresses challenges faced by media managers in developing better-performing media organizations. Special attention is given to the role and scope of leadership within media organizations and to the impact of evolving technologies on organizational performance. Students, many of them working as supervisors, editors and producers in online, print, broadcast, and strategic communications, engage in classroom discussion regarding problem-solving opportunities.
Emphasis is placed on community stewardship as well as on operational efficiencies.
May be repeated for different workshop topics. May be repeated for different workshop topics. A student may complete a special project addressing a current issue in marketing communications. Departmental permission is required. The course provides a combination of historical context, current events, and a future perspective.