The suppressed study reveals that 80 percent of air pollution comes, not from chimneys and auto exhaust pipes, but from plants and trees. They're actors, paid to look like married couples or concerned parents, about as genuine as Exxon's commitment to the environment or R. J. Reynolds Tobacco's commitment to your good health. For almost four decades, it generated information and research to cast doubt on claims that smoking cigarettes was harmful. Let a Thousand Flowers Bloom Thankfully, there is a serious challenge to the PR industry looming on the near horizon.
Information moves far faster than lumbering dinosaurs like the old PR models can respond.
There are hundreds, if not thousands, of whistle-blowers pouring out files and memos and secrets all over the Net. All that PR people representing companies with something to hide can do is stick their fingers in the dikes and expect to drown in the coming flood. There is no global warming or ozone depletion. Lewis Z. Koch has been an investigative reporter for more than 30 years. Currently, he is a special correspondent at CyberWire Dispatch.