We're investing a good deal of money in producing and distributing each tape or CD, so our research has to be right about the ability of that title to sell. This means sophisticated monitoring of sales and analysis of which were winners or losers and why. We bring them in and play 20 or 30 seconds from up to 80 albums and ask what they like and why. That gives us a pretty good idea of what direction to head in. It's also produced at least one gold record - a compilation of Hagood Hardy songs.
Distribution is key.
Controlling the delivery to stores gives the company a real-time finger on the pulse of sales and the ability to move quickly should a particular tape or CD take off. Mr. Burgess also attributes the company's success to an aggressive 80-person staff. Solitudes has offices in Toronto, England, France, Buffalo, N.Y. and Austin, Texas. The Music for your Health Series from Solitudes For years, both listeners and relaxation specialists alike have told Solitudes about the therapeutic benefits of Solitudes music. With this in mind, Solitudes recently developed a series called Music for your Health .