The fewer styles we make, the more we can focus on quality. We think the future of clothing will be less is more, a few good clothes that will last a long lime. We have never wanted to be the largest outdoor clothing company in the world, we have only wanted to be the best. Many people, perhaps most people, will call these ideas extremist, too. To me they sound like enlightened corporate policy.
Growth is a knee-jerk goal for corporations and for governments.
The quest for growth is at the foundation of our culture. It's how we measure our success. But you don't have to think about it very long before you start wondering why we ever picked eternal growth as our economic Holy Grail. Growth is a means, not an end. When it gets you to where you want to go, the sensible thing is to stop.