Some have asked why profit is not included. As important as profit is, it is not a core value. It is the result of many things being done right by many people. A business that takes a principled approach, in my experience, always does better than the business that does not. I would like to explore each of these in turn.
Integrity means adherence to a standard of values.
It is a biblically rooted concept embracing the ideas of truthfulness, honesty, uprightness, and wholeness. The opposite is compromise, fragmentation, and instability. For example, when a person commits to be at an appointment on time, others are depending on that commitment's being kept. The person of integrity plans and executes in order to honor that commitment, undeterred by personal inconvenience, thus building a reputation for dependability, trustworthiness, and respect for others. Excellence first appears in Genesis, chapter 1.