Maybe they don't like the heated competition in what seems like a small market. That's a lot, so it seems to me that internet investors are missing the boat. You just don't get 104,000 members sitting on your rear, you get it because you earn it. What people don't understand is how much brand-name loyalty is being built with Peapod and others. Those 104,000 members count on Peapod to deliver quality food on time.
Food is something very personal to many people.
It's not like a Yahoo message board somebody registers for and becomes a member. Yahoo employees don't come to your house and deliver printed stock quotes and message posts. But Peapod is out there, for all 104,000 members. THAT'S a relationship between Peapod and the customer that is building and will be very valuable to Peapod. And they are on their way there, partnering with some of the biggest grocery stores in regional areas, making sure users get the best quality food from the best quality people.