Taught from the perspective of the marketing manager, with emphasis on the theory, strategy, and tactics of promotion. Senior standing, BUS 341. Senior standing, MKTG 443. Senior standing, MKTG 342, and MKTG 443. The content of previous marketing courses is applied using the case method to solve marketing problems.
Emphasis is on marketing strategy and implementation.
On Demand 1 - 3 cr. IND Maximum 6 cr. Junior standing, consent of instructor and approval of Associate Dean. On Demand 1 - 4 cr. Maximum 12 cr.