Ethics is not as easy to teach as Basic Marketing, however. Day to day political discourse would seem to imply that it is inherently difficult to achieve consensus about ethical questions or else contraversies about abortion or the death penalty, to use two examples from contemporary American politics, would have been over long ago. These and other ethical questions stay with us, but we begin to deal with them in a logical fashion by understanding how and why people make ethical decisions. The American Marketing Association has created a Code of Ethics for Marketing on the Internet . The AMA Code of Ethics for Marketing on the Internet states that one should not do something on the Internet if that activity would be illegal to do if conducted by mail, telephone, fax or other media.
Junk fax is illegal in the United States, but marketing by phone or direct mail is quite legal.
Compare spam to junk fax, telemarketing, direct mail, and broadcast advertising. At this time I receive about 10 spam mailings per week and my personal reception total is doubling about every three months. The case does not mention it, but Road King Travel has some silent partners who have invested in the firm.