Those 3 sentences make up your description. Lead by example. Putting a couple photos in the photo album will encourage others to add more. Same goes for message boards, recommendations and links. Image is everything Make your main page eye catching.
Images are the easy way to look good.
Use short snappy headlines that include a call to action. Make it easy to get to the meat of the page. Links straight to a couple hot discussion threads are great. This will keep regulars returning. Message boards let members build relationships with each other, those relationships will keep them coming back.