MKTG 201 Principles of Marketing Marketing structure and processes whereby products proceed from the place of production to final use or consumption. Sales management, retailing, foreign trade, advertising,channels of distribution for marketing different types of products, activities of wholesale and retail middlemen and other important marketing institutions, cooperative marketing, market risk, sources of marketing information, price determination, governmental activity related to marketing, cost of marketing, and general critique of market structure. This course uses the case method to explore the various facets of marketing. Course emphasizes the formulation and evaluation of marketing strategy as it relates to decision making. Marketing-planning framework development for nonprofit organizations.
Guest speakers cover specific areas of expertise.
The importance of coordinating all promotional elements to develop an effective communications program. Integrates theory with planning, management, and strategy. Covers advertising, with emphasis on sales promotion, direct marketing, personal selling, and publicity and public relations. Copyright 2000 Northwestern University School of Continuing Studies 339 East Chicago Ave.