You will not be given much time. Try to meet or speak on the phone to the editor or interviewer in advance, to ensure they are properly informed. Don't be afraid to advise them on what questions they should ask you. Beware of being surprised into answering questions you don't wish to, or of getting into arguments with people whose views are ill-informed or prejudiced. For TV, aim for a lunchtime slot if possible.
Footage shown at midday is more likely to be used again in the evening news.
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