Afterward, we head back to her office to review the latest trends in PC retailing. Rachelle doesn't like to discuss her business, but likes to discuss the business. Pride of ownership, dedication to customer satisfaction and respect for employees are three principles that Joe and Rachelle brought to New York retailing, and 25 years later, it's still working. Surely, there is something here for others to embrace. To return to the News Index page, click here .
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