June 1999 Anything else, and you're manipulating people. It's like telling a prospect you can help grow his or her business. There's nothing wrong with that. So many sales techniques and tricks turn people off. For example, a salesman recently called me and used my name 22 times in about 10 minutes.
Entrepreneurs are usually pretty aggressive types.
Entrepreneurs could be in more danger if they're new to sales. They may feel they have to get those really aggressive types because they're just starting out. Honest, confident people who know how to listen. They may be ebullient or quiet. It doesn't matter, if they know how to be truthful.