A study of marketing management with emphasis on product, price, promotion, and distribution problem solving. The legal and social environment within which marketing problems occur will receive special emphasis. Current and future trends in organizations will be considered. Students will learn skills to assess the effectiveness of an organization. This course examines the management challenges associated with entering markets outside the U.S. and maintaining global operations.
Emphasis is given to the mechanics of entering global markets.
Case studies are used to identify both unique and universal practices. This course focuses on management approaches to the design, analysis, and control of processes that convert inputs into goods and services. Both quantitative and qualitative management techniques are examined. A business policy course which is designed to integrate MBA course work by requiring the student to apply a diverse repertoire of management education to the analysis and solution of case problems.