The Guardian Starting up a business has its frustrations. This week's pain is the surprisingly murky world of domain name registration and hosting.
Electronic business is supposed to be ushering in an era of efficiency.
If so, no one seems to have mentioned it to the organisations responsible for determining how businesses can protect their key intellectual e-properties such as domain names. As a new business our domain name requirements are relatively modest. And although we do not have to protect an existing portfolio of offline brands, we do need to plan for the future. These resellers often use these cheap headline rates to entice customers to spend on other services. And unfortunately they tend to be less robust than other businesses.