The FTC is now picking up where New York left off. You can't deceive or mislead people as to what they're getting. Putting it in fine print is not enough. You'd have to make it clear and conspicuous. But Peeler recommends that companies scrutinize their ads to make sure they fairly represent the real deals, without obscuring any of the terms.
Many ad agencies have people on staff who know the legal landscape.
Better yet, consult a lawyer first, Peeler says. At the very least, a lawyer would be good to have on hand in the event that those honest customers you just offered a deal to turn into a bunch of gold diggers pursuing you in court. Privacy Policy Stock data provided by Stockpoint and its data suppliers.