That's a total of 81 percent taking one or fewer supplement products on a daily basis. These figures shouldn't come as a surprise. The paltry sums allotted for marketing budgets by most natural products industry manufacturers are not sufficient to effectively reach the consumer marketplace. Just sit back, relax and maybe consumers will beat a path to retail store shelves and buy your products, even though they haven't heard about them. Suppose consumers did hear about your products.
Ethnic marketplaces offer tremendous opportunities for innovative marketers.
The Hispanic population has grown enormously and is waiting to hear more about your products in their language and in their communities. In case you haven't heard, the U.S. Hispanic market is growing faster than any ethnic group. While the natural products industry may be spending marketing dollars in Los Angeles, New York, Miami, San Francisco and Chicago, it might be missing the marketing juggernaut. These cities are the top Hispanic marketplaces in the United States. The top 15 media cities include five located in California.