At times this step is taken before telemarketing and the lesser response generally experienced can provide a test market on which other methods can then be applied. The Conference For those in the community who have ability to take in information best by seeing it explained and spelt out for them, a conference or presentation is another direct tool that proves very worthwhile. The bigger picture may be painted and the details brought forward later, if needed. The ambience of a group of like-minded individuals can be conducive to rapid responses and deeper understandings. Synergy is a real effect of the group dynamic.
Genuine feedback is readily available and possibilities explored, on the ground.
The benefits and value of this form of marketing are yet to be fully realized in all instances. To date, the potential seems unlimited and this may prove the case across the full range of industries. Regardless of the intangible effectiveness for every product, the cost and effort invested now is very likely to bring great rewards. This is another part of the pipeline being built. Little waste and a true indication of the success of the product.