Although it is mainly an antique district, modern furniture and new designs are available. Myongdong Myongdong is the fashion center of Korea with many exclusive fashion salons and boutiques offering styles and creations equal to those of Paris and Rome in quality, but not in price. Moreover, the large number of shoe stores in this area offer all the latest international fashions at quite reasonable price. Six of the most modern department stores in Seoul are located within walking distance of the center of Myongdong. At night, Myongdong becomes more than a shopping district - it becomes an entertainment center.
Entertainment ranges from pubs to the more fashionable discotheques and theater restaurants.
This market is located near Yongsan Railroad Station, and is a huge secialty market dealing in electronic goods. There are 2,700 stores. The prices are fixed, but considerably cheaper than other shops. Newer residential areas like Youido, Yongdong, and Chamshil in southern Seoul boast fine department stores. Prices are fixed, and English-speaking sales clerks are often available.