Unlike the online adult population, which consumes less TV than their non-user counterparts, online kids are eager to gobble up every type of media from television to magazines to movies. They're the ones who are driving trends across industry segments. These kids have spending power. Both groups favor adventure books, but wired kids then turn to mysteries while their counterparts are more apt to open up a fairy tale. Kids who are online users play more sports than their peers, with swimming, biking and bowling topping their list of preferences.
Games are popular online, as well.
And, just over a third of both groups say they are good at saving money. The research examines the demographics, lifestyle and product preferences, print and media exposure, and personalities that most influence children. It also illustrates the impact that children have on the buying decisions of U.S. households.