Don't put any obstacles in their path, like user ID and passwords. Promote your site. You may have the most beautiful site on theInternet, but it will be a deep, dark secret unless you promote it. This means that we help you develop a marketing plan. Change your site.
Internet commerce is a little over three years old.
Your site needs to change regularly, even if you think it's perfect. A site that has not changed for many months is boring. It looks abandoned. Make it easy to contact you. You don't want to frustrate your customer by making them search your site to find a phone number, address or e-mail.