The course will examine the differences between print and electronic models and the differences in the rights afforded to these entities. Students will learn and apply a variety of techniques for measuring media usage and effects. All exams include written expression and mathematical computation. Brc 108 and a minimum of six hours in the major or permission of the instructor. BRC 326 Broadcast Newswriting Students gather, write and edit broadcast news.
Distinction is made between presentation for local and network operations and wire services.
Brc 225 and either Brc 220 or 235 or permission of instructor. The student will examine the advertising industry and its impact on the public and should gain a working knowledge of the special requirements of creating specific types of continuity for a special medium. Students will be required to write, edit, and produce copy for a variety of media. Brc 220 or 235. This course deals with telecommunications and its relationship to information science.