Jocks and jokes set a theme for campaigns chosen as the decade's best advertising. Agreements by two agency giants add to a year-end rush to capitalize on Internet advertising.
Downturns also generate friction and anxiety, which can worsen agency-client relations.
One division, SearchWorks, is devoted to the review process, pairing advertisers and agencies on account assignments. The other division, PartnerWorks, seeks to strengthen the bonds between clients and agencies, to prevent the disagreements that bring the former to dismiss the latter. It works when there is communication and collaboration between agency and client. That, of course, as the Essex sang in a 1963 hit, is easier said than done. The director at PartnerWorks is Lyn Rosoff, who spent 18 years at the Boston agency now known as Arnold Worldwide, part of the Arnold Worldwide Partners division of Havas Advertising.