One of the key differences between the business of raising wild boar and existing agricultural industries is that the marketing infrastructure for existing farm enterprises does not exist for wild boar. Producers considering wild boar production must be prepared to market their own product or find those who can provide the necessary market services. Wild boar meat is a lean, nutritious and good tasting product. Consumption is currently based upon the traditional ethnic demand, the novelty market and health food consumers. The local market for wild boar is small but increasing both in Manitoba and Canada.
International markets are larger but particularly specific in their quality demands.
Europe imports about 3,000 tonnes of wild boar meat annually. Europeans want very lean carcasses. Japan imports 2,000 tonnes per year, and they want a specific fat covering and a dark red meat color. Australia, USA, and Europe are major exporters of wild boar. Australia has an estimated 7-9 million head of feral hogs running wild and an annual slaughter of anywhere from 500,000 to 1.5 million head per year.