That way everyone becomes involved, and it is fresh each week. Include all levels of staff from mailroom to senior partner. Make it fun. Stick with it. If you want to maximize your contributions as a lawyer, maximize your income, serve the clients that are best for you, and build in business security, it takes career-long planning.
Lawyers are a dime a dozen in our society in the view of the public.
There are 75,000 licensed lawyers in Illinois. There may be terrific, strategic answers to those questions that could fit you and your firm. That brings us to your monthly marketing meeting. E.g. medical, legal, dental, accounting, architectural. He's always got an interesting suggestion, concept or approach.