This includes customers, suppliers, partners, friends, and everyone else that can introduce new ways to market the company. Guerrillas reward individuals and other businesses that help him to penetrate new target markets and bring in additional customers. He creates arrangements that stand to benefit both himself and the individual or business he is working with. He probes the minds of existing customers and suppliers to learn about any new types of products and services they may need. Through this investigation he may find fellow guerrillas that share his passion or even receive feedback for new ideas that result in his next wave of products and services.
Every industry is constantly in a state of change.
Guerrillas find ways to innovate, build, and advance their business in order to ensure a foothold in the marketplace. Every industry will always have new products, services, and technological advancements that alter the way business is conducted. By understanding the elemental factors that affect these changes, guerrillas will be in the position to capitalize on new business developments as the marketplace changes. The guerrillas that are ready for these changes stand to gain the most. Being able to project his knowledge of the industry into the future and understanding the effects of new marketplace developments will enable the guerrilla entrepreneur to uncover valuable new business opportunities.