A startling concept, perhaps. At the point of sale, that means selling the right product for the customer-so it will not be returned. It means selling accessories and an extended warranty. Simply stated, good retailers attach as much as possible to the initial sale.
Good retailers attach as much as possible to the initial sale.
Your association is addressing both of these concerns. We also will examine whether our industry needs a more unified sales training program. Each product sector focuses on product-specific training, the best of example of which is our Mobile Electronics Certification Program. But the basics of how to qualify and sell a customer is one area for which the industry could create a program. All rights reserved.