By storing the background data collected through other electronic tools, the Generator can prepare a preliminary proposal that is ready for review and modification by senior technical specialists. Expensive technical sales resources are conserved. Greatly reduces the need for support of goods in production. Current customers and new prospects can be kept apprised of new offerings via self-paced tutorials. Helps retain loyal customers and improve follow-on sales.
Interactive tool compares product offerings based on participants' input.
Provides an indication of which prospects are most suited for sales follow-up and which ones have a low probability of purchasing. Based upon a participant's selection of various product options, the prospect receives an indication of preliminary pricing and terms. Enables pre-qualification including ability to buy before sales intervention. Greatly reduces the need for basic product support. With the appropriate tools in place the critical linchpin of eBusiness success is the hybridization of web-based marketing with traditional methods.