There is only one navigation bar which causes the website to protrude out to the side. If the navigation bar were a little smaller, it wouldn t force the horizontal scroll bar on the bottom. If the user was a novice, this website would surely be passed over in a matter of second. Thus, in order to find their site from perhaps another site, they would be clicking on text, rather than a symbolic logo they recognize. However, you can't go wrong with a textual logo.
Headlines are attention grabbers.
It has further headlines of saving money on their website to increase consumer spending. Its ads are not obtrusive unlike other web sites, and it seems to be well structured with the website. It doesn t protrude and make a contrast to the website, and all of its ads fit well within the overall appearance. The ads all seem to be structured to direct the user to other parts of its own website, rather than linking itself to others sites. The overall appearance of the website is very well crafted.