If this really, really happens, wrap that bottle in hundreds. Granted, list research and selection is not glamorous work. It s not like creating a slick, eye-catching brochure. But you can see your mailing go from no response to profitable in a hurry, just in the extra attention to and correct selection of your mailing list. Here s how the list industry works.
Lists are big business.
No, I mean lists are really big business. Lists are big, big business. So make sure you get tough with them about answering your questions. If a list is clean, you won t get a lot of your mail pieces back. Ask brokers for a data card, which shows list specifications.