Privacy issues can create challenges for publishers, advertisers and ad networks. There is a need for a balance between the information needed by the publisher with that of the public's desire to maintain privacy. Other ad networks, such as Engage, use anonymous profiling to target the online audience. They track the web sites that people visit. Other companies practice rewarding self-profiling, people are encourage to register by offering them points that can be redeemed for frequent flyer miles or selected products.
Every vendor seems to have a different method for targeting users.
Armed with this information you can better select your media vendor and better target users. Until now I had never heard this title. Online planners are the stewards of a client's relationship with other media. The online media planner's primary responsibility is to find the most efficient ways to reach or exceed the client's business goals. In short, if you have a product that you want advertise on the web and need help, you can hire an online media planner that will guide you and do the work for you.