We're proud of our record in using that extensive experience to benefit our clients. We also believe that what we've learned can benefit other organizations. Our approach to direct mail fundraising is based on the conviction that donors are intelligent, sophisticated, and discerning.
Donors understand much more about the fundraising process than they are usually given credit for.
Further, we believe direct mail fundraising is a potent vehicle for public education. Our own research as well as data gathered by others suggest that for a great many Americans, fundraising letters are a vital source of information. Yes, postage rates keep going up. Yes, printing and paper cost more. And, yes, there's increased competition as more organizations than ever are using the mail to raise money.