Consumers struggle to be included in research. In some geographic locations there is an assumption that everyone believes the same thing. Diversity exists in values and beliefs. Disabilities Cultural differences, including between the research culture and consumer culture. A person's values have an effect on their research and the questions that they ask.
Diversity exists in values and beliefs.
Other disempowered groups. Consumers struggle to be included in research. If diversity is the issue, be sure that only groups who have taken diversity into consideration will receive money. Consumer research should be on every consumer policy and advocacy plank. Organize, educate, and empower consumers to recognize the value of research on all levels.