On the other hand, large corporations spend several hundreds of thousands of dollars developing their first Web site. Many companies build Web sites because their competitors have Web sites. If that's the extent of the motivation, then pretty much any old Web site will do. But companies making the best use of the Web consider who they hope to reach through the Web site. Once you have made it clear what you intend to achieve through the Web site, you can begin to be explicit about the information or experience required of the site to accomplish the goals.
Many companies start off by putting annual reports and product descriptions on the Web.
But what's easy is not necessarily what would be most useful for Web site visitors or most effective for the company. Your Web site should continue to change over time. The site on opening day can be simpler than the same site a year later. Creating new material for the Web site instead of repurposing existing material is a costly proposition. It may be the best route but repurposing should be considered first.