Learn what analysts really think about your communications with them. Find out what analysts think about your competitors' communications with them. Make it easy for analysts to provide positive reports on your company and recommendations for your services. Maximize the return on your analyst relations investment by using quantitative measures of individual analysts' needs and vendors' performance in meeting those needs. By focusing on your ultimate selling audience, the analysts, you will cover all other target audiences through their influence.
Industry analysts play key direct and indirect roles in buying decisions.
Your customers and prospects rely on the assessments and advice of industry analysts. An analyst's opinion of a vendor and its products is therefore a key determinant of that vendor's sales. Some aspects of that opinion are objective. Others, such as the analyst's opinion of its strategic direction or the strength of its management, are not. The analyst's feelings about the vendor play a key role in forming those opinions .