Even though the book surveys Internet commerce technology, it is primarily focused on how technology is applied for businesses and consumers. The content of this book will appeal to business and technology executives interested in exploring how Internet commerce is destined to change the way they do business, now and in the future. These are the main questions we have tried to answer, based on our research, assessment, analysis and on-going interaction with key industry users, vendors and other influential organizations. This book contains original ideas regarding various approaches to Internet commerce. In many organizations, executive buy-in and understanding are common barriers to implementing new ideas.
Internet commerce is no different.
The answer lies with greater management awareness and education on the subject. The greater the scope you have and the more of an open mind you keep, the more opportunity you will see, after reading this book. Even if you are now an avid surfer, what you have seen on the Web is not really indicative of how the Web is transforming the way we do business. You have to understand the implications of what you see and don t see, and think about how they may affect you and your organization. Today, there is more technology than we know what to do with.