There is just the beauty of Carson Valley. It's a neat place, close enough to the larger metropolitan areas like Reno and Sacramento. We have a lot of amenities. That image is further enhanced by the Valley's reputation as a golf mecca. It's a clean industry that preserves open space.
Golf courses are pretty.
They have visual value. Golf courses mean housing and commercial activities through the pro shop. The challenge of tourism, Holler said, is retaining the vision people have when they come through Carson Valley and providing a service structure to accommodate all the visitors. There will never be a 12-story hotel in Minden. It wouldn't fit, but another Carson Valley Inn or Best Western might.