Many associations have both consumer and member components to their sites.
Although there's no one way to design a successful Web site and no set rules for content, association executives agree that an Internet presence is a necessity today. Association Web sites can be valuable new sources of revenue through advertising and link sales. They can cut communication costs by replacing newsletters and mailings. They can attract new members by offering them a platform for promoting themselves and their listings to the public. So like quite a few other associations, we signed the company up to design and host our site.