It closed the restaurant, awaiting public input about whether it should be demolished, and offered other jobs to displaced workers. But we started getting letters from local government officials, customers and people in the community saying, 'Don't close the restaurant. They asked us to reopen. Three months later, after a remodeling, the Denny's reopened. A private reception was held for rescue workers.
Experts recommend that companies have an in-house crisis team.
It should be a multidisciplinary group that will be ready to act if a worst-case scenario occurs. Include individuals from human resources, public relations and information technology. Select a spokesperson and provide media training. Typically, in catastrophic situations, the chief executive gets the job. However, when handling minor crises, or if the chief executive lacks strong communication skills, someone else should be chosen.