Students create a term marketing plan. Success in publicizing sports requires special public relations skills. The course is designed for those already in the field as well as those considering specializing in this area. Guest speakers from the sports media, television industry, and sports teams. An introduction to the nature, scope, functions, and importance of public relations.
Emphasis is given to the role and responsibilities of the public relations practitioner.
This course can serve as a comprehensive introduction for recent college graduates and prospective career changers who are new to the field. Public relations writing exercises are assigned and reviewed. Knowledge of basic PR is recommended. Enrollment is limited. Persuasive, clear writing and thinking are always in short supply-especially today.