Gary Poster, with essential assists from Galyn Norwood, Phiroon Phihakendr, Jose Quijada, Pavandeep Kalra. You can receive a free newsletter by e-mail. Or at least predict what they probably want to buy online and customize each pitch. It may sound like small business fantasy, but it's quickly becoming an online reality.
Every entrepreneur knows that understanding the customer is key to their success.
A new breed of technology, derived from artificial intelligence systems, promises to do just that. Predictive software programs are grounded in the premise that people who behave similarly in the past will do so again in the future. 2001 Time Inc. All rights reserved. Reproduction in whole or in part without permission is prohibited. Privacy Policy .