Their seminars usually offer a discount for student AMA members. Each meeting features a business practitioner who discusses the actual marketing practices in their industry. Prior to Central Illinois Professional Chapter meetings, collegiate chapter leaders and active members meet to compare notes and exchange ideas. Collegiate members also attend the professional chapter meeting. On the fourth Friday in February, 400-500 collegiate members from a dozen states participate in this conference which is sponsored by the St. Louis Professional AMA Chapter.
Executives discuss the marketing successes of their firms.
Approximately 1,200 collegiate members attend the international conference in April, which includes sessions on chapter management, careers in marketing, and professional development. The sessions on chapter management are extremely valuable for members. These sessions cover all aspects of chapter organization programming, communications, newsletters, fund-raising, and recruiting. Our chapter regularly leads sessions and presents our success stories. The highlight of the conference is the Awards Banquet which recognizes the outstanding chapters and Case Competition winners.