Scholarly Journals, Popular Magazines, and Trade Publications Scholarly Journals, Popular Magazines, and Trade Publications Different types of publications have different purposes and different audiences. Scholarly Journals Authors are authorities in their fields. Authors cite their sources in endnotes, footnotes, or bibliographies.
Individual issues have little or no advertising.
Articles must go through a peer-review process. Articles are usually reports on scholarly research. Illustrations usually take the form of charts and graphs. Articles use jargon of the discipline. Popular Magazines Authors are magazine staff members or free lance writers.