Free radicals are generated by exposure to such things as smoke, alcohol and sun.
Good health begins at the cellular level.
Our cells must continuously identify and rid us of free radicals. We acknowledge that people should not smoke, suntan or drink - but they do. And if they do, it is better that they use some protection. This includes proper diet, regular exercise, adequate sleep, use of quality skin and body care products and specialized supplementation. Our products address environmental risks as well as lifestyle or behavioral risks.