Comparing food products will become easier. The findings provide us with an idea of what consumers and intermediaries are thinking and will provide some valuable information as we further develop messages, in collaboration with partners, on nutrition labelling. Food label education is a shared responsibility between government and stakeholders. Education needs to be directed to various users of the food label. One group was held in each of Halifax, Qu bec City, Toronto, Montr al and Calgary.
Intermediaries primarily deal with populations who have health issues.
While some do work in the school system or public health, their perspective is shaped by the target groups they work with. This starts with an understanding of foods and making healthy choices when selecting what to eat. Labels need education to be understood by consumers. Many feel communication about the label should be tied to Canada s Guidelines for Healthy Eating. Most health professionals are unaware of but support on balance proposed changes Some dietitians are aware of the proposed changes to nutrition labelling and dieticians are more likely to be aware of the proposed changes than other health professionals.