Publicity can translate even revolution into its own terms. Publicity is essentially eventless . It extends just as far as nothing else is happening. For publicity al real events are exceptional and happen only to strangers. Publicity, situated in a future continually deferred, excludes the present and so eliminates all becoming, all development.
Experience is impossible within it.
All that happens, happens outside it. The fact that publicity is eventless would be immediately obvious if it did not use a language which makes of tangibility an event in itself. Everything publicity shows is there awaiting acquisition. The act of acquiring has taken the place of all other actions, the sense of having has obliterated all other senses. Publicity exerts an enormous influence and is a political phenomenon of great importance.