Gaining an understanding of China and its cultural and investment environment is vitally important for foreign investors who wish to get into this market. It is hard for westerners, who are living in a stable environment, to appreciate the speed of changes occurring in China. New concepts are being introduced on a daily basis, which result in changes to people s attitudes and behaviour nation wide. Chinese culture impacts in general. As China is such a dynamic market, no one can provide a specific formula for success.
Every individual case is different.
The only secretes are to be in the forefront, to keep up with the pace and to keep on practising. In order to make a success in China, westerners need to be flexible and to be prepared to adhere to the Chinese ways of doing business no matter how hard it might be. The Chinese market is far from perfect, for example, its market mechanism, legal system, related service industry, etc. are all still developing. In addition, foreign investors sometimes have to deal with bureaucracy and corruption. For these reasons, many of the internationally accepted rules and practices cannot find their place in a Chinese operation.