Assess your needs. Description of the situation that caused you to prepare the proposal. Exclusion of internal needs to your organization. Appropriate, understandable statistics that give realistic outcomes. The Problem Statement will prepare the funding source for your logical Goals and Objectives.
Goals are broad statements that offer the reader the general reasoning for the program.
Goals cannot be measured as they are stated, but allow for reasoning. Objectives are specific, measurable outcomes of your program. Objectives should clearly state who is to change, how much change will occur, in what direction change will occur, and by what time change will occur. Goals and Objectives build interest and credibility. Description of who is doing what to whom.