But with the Internet, my customers literally can come from anywhere. Dryland and irrigated fields grow corn, sugar beets, dry edible beans and alfalfa. And there is cattle galore. Within a 50-mile radius of Scottsbluff are about 20 feedlots with 10,000 or more head of cattle in each of them. That makes his property listings attractive to people outside the immediate area.
Interest is especially keen among farmers and ranchers near major metropolitan areas.
They have 45 days to cut a deal. By far the majority of the transactions we've had in the last five years have come because of the Internet. He credits the medium with being especially friendly to his type of business. He can use several color pictures and lots of copy to describe a property. He can give potential buyers much more information on the Internet than he could using print media.