The alcohol law only permits factual advertising. It demands that advertising in print, pictures or sound must be restricted to factual information and descriptions which are directly relevant to the product and its qualities and attributes. If a distillery is to be shown it may include the people working there.
Landscapes can show, for example, the harvest of the raw materials used.
The representation of a life style. People drinking distilled spirits, walking on the beach, talking in a bar etc. Landscapes which have no direct connection with distilled spirits, e.g. golf course, snow-capped mountain peaks, beaches etc. Photographs of cities and villages. Such slogans represent status symbols leading to associations that have nothing to do with the information on the product.