You have to invest to achieve success. The key is to get Visitors to make that first trip. Once Indiana gets customers, they have great success in keeping them. There are other indirect business benefits. Keeping potential workers in the state and attracting new businesses are two areas at least partially dependent on image.
Effective tourism helps generate a more positive image.
It keeps the quality of life up for those who want to live in the community. Also, people do business in places that they are familiar with. People go back to where they are treated well. Budget Woes John Goss, director of the Indiana Tourism and Film Development Division and the person responsible for making the best use of that tourism budget that ranks 40th in the country, said there is another very direct reason to increase tourism spending. It makes good sense for the state budget to put a few more dollars in for tourism.