The purpose of objectives is to divide your long-term vision into attainable goals. Traditional business planning requires that objectives be written, functional, measurable, specific and time-oriented. However, objectives must be more than that or they simply remain good intentions. First, objectives should be operational. They must be capable of being converted into assignments that instill action in those responsible for their attainment.
Dynamic objectives become the basis as well as the motivation for work and achievement.
In addition, objectives must make concentration and allocation of resources and efforts possible. Marketing objectives . Maintain the focus on your customers and what you are really selling to them because each will buy your titles for a different reason. Remember that you are not selling books. You are selling solutions to problems.