Conduct all activities according to the highest ethical standards and measures of social responsibility. Give the responsibility, authority, training and tools necessary to make decisions to the person closest to the internal or external customer. Focus on ownership versus blaming when encountering setbacks. Demonstrate a can-do attitude by taking initiative. Honest Communication Establish effective, honest and open communication among all employees, business units, and customers to improve TVA's effectiveness.
Flexibility Be quick and flexible in responding to new opportunities and meeting customers' needs.
Embrace necessary change.