They can bundle device, network, software and service to the customer. The wireless world is not as simple as the wired Internet, where Yahoo and Amazon easily go directly to the customer and the ISP is just a dumb pipe. Devices are awkward. Technically the pieces are falling into place. It s a question of putting the right package together.
Good devices are on the horizon with color displays and integrated functions.
Networks are evolving to higher data rates. Back end software feverishly being developed. MobileIP and IPv6 will help. Just like the dot com world, its not a slam dunk to make money off wireless data. Again, business users can shoulder the cost burden of initial network buildouts by paying for applications that clearly demonstrate economic efficiencies.