The chapter details stylistic errors business writers fall into in their written and oral messages. The following discussion supplements the text's discussion of effective style. Instead of trying to develop a message suited to the audience, they are simply getting through a task. Unfortunately, the end result is often miscommunication, with business purposes little served as a result. A few simple rules can help one weed out this stylistic nuisance.
Gobbledygook represents a pattern of stylistic flaws.
If one occasionally violates one of the rules set out below, no lasting harm is done. However, problems do arise when a writer indiscriminately violates a number of them in an attempt to impress rather than express. Use strong, not camouflaged verbs. So often prose can be pared down by leaving out unnecessarily flabby expressions or deadwood, that is, needlessly redundant expressions. Limit the use of expletive constructions.