Your computer may already have a sound card to making audio clips to place on your site, such as a welcome from the Managing Director or a speech from a recent play. Other tools help you prepare your graphics and images for placement on your web pages. You could publish your director's notes along with digitized promotional photos. You can create original graphics with other software programs like Adobe Photoshop or Micrografix Designer. Don't make readers search.
Frames can help, but be wary.
Don't use a lot of flashy or memory intensive graphics. Keep text readable, break it up into a graphic or bold subheading. Remember the differences between Unix and windows in terms of case sensitive characters and file extentions html htm. Keep pictures to a minimum. Don't force viewers to watch video, but you might give them an option.