Here are the three vital lessons that Berdish draws from the Boss's music. Play to individuals, not to the crowd. Springsteen performs in huge arenas, but his music is so personal that you walk away feeling as if he were singing only to you. That's how I want people to feel when they leave my workshops. I try to remember that people respond to stories that affect them personally.
Frontline people matter.
I try to take the respect that Springsteen has for working people and apply it to my job. Change agents live in the Badlands. Change projects can feel like the Badlands sometimes. Just listening to that song reminds people that the bad will pass in time, and good things will come. Fast Company LLC Fast Company retains the copyright in all of the material on these Web pages as a collective work under copyright laws.