Farmers are assessing lavender as a potential diversification crop. Many more people, with small acreage, are viewing lavender as a niche business. Aspects of the lavender industry such as lavender honey, lavender gardens, lavender product shops, lavender tearooms and lavender tourism are being investigated. Potential lavender business operators are assessing the possibility of incorporating lavender into their chosen areas of expertise or hobbies and so provide an income. Essential Oils are being used in greater quantities now that Aromatherapy is being widely embraced.
Lavender oil is the main essential oil used in Aromatherapy.
Members require information to be easily accessible and on a consistent basis. The industry needs to disseminate current information easily. The Lavender Bulletin is published as a Newsletter to members of the Organisation every two months The Lavender Bulletin publishes a broad range of information. Articles focus on topics such as lavender cultivation, lavender harvesting, lavender oil production, lavender standards, lavender cuisine, lavender farm profiles and lavender news from around the world and overseas profiles are a feature of the Newsletter. The Lavender Bulletin provides a forum for members to discuss lavender and related issues as well as acting as a vehicle for suppliers to inform members of their Services.