Companies aren't willing to spend extra money on design. They just want their products to be a little bit more stylish. Most manufacturers aren't gutsy enough to go for something really innovative. It's difficult for young designers to get the attention of German companies that can afford to invest in design. To many Germans, technical perfection is still more important than aesthetics.
Form is all about.
Characterised by diversity, their work transcends industrial design. Their product range varies from graphic assignments, such as the design of a corporate communication concept for the German performing arts market, to the interior design for an architecture firm. The corporate image of each customer is essential. The two designers are looking for someone to take over the business end of their agency. As artists with a passion for their work, Hopf and Wortmann have little interest in sales and account books.