First of all, studies have shown that people are more likely to read an article if it contains a graphic such as a photo. That's because graphics, along with headlines, are the first things that readers' eyes are drawn to when they turn to a new page. Secondly, graphics within a story are important because they provide much-needed visual breaks from solid blocks of text. A page containing nothing but row after row of endless text does not look inviting to read. However, a story that contains strategically placed graphics that break up the text into smaller, less-imposing portions looks more visually pleasing and will attract more readers.
Few photos come from the developer with perfect contrast, color and brightness levels.
If you scan photos for your newsletter, be sure to electronically touch them up before you insert them into the layout. Most image-editing software programs, such as Adobe Photoshop, allow you to adjust the contrast, color and brightness levels of a scanned photo. 8 Use accent colors and tints to make your newsletter more eye-catching To be certain, a black and white newsletter is better than no newsletter at all. However if your budget allows, add at least one accent color to your newsletter's design. Your newsletter will be competing with colorful magazines, newspapers and other high-budget publications for your readers' time.