Off the Wall publicity is typified by those off beat and unique publicity devices that help you think about placement and getting your publicity seen. They are a key way to get and keep your name out there for an extended period off time, and a creative way to tie in a physical item to a message product or service. A Timeline can help you actually achieve better results so your ideas will have time to happen. Timelines help you avoid those last minute crisis all niters. This is a key part of your program plan.
Interactive publicity is really effective.
Anytime you can get someone to ACT . Look around you and see what the stores and businesses where you shop are using to catch your attention. Billboards, mobiles, direct mail are expensive but when it comes to results - look at them as an investment. Always get your Public Service Announcements out well in advance and follow up with a phone call. These are free, but can be very effective if handled correctly.