Everywhere you look on the Net, experts are warning you that things have changed. It may have been OK last year to throw up a simple web site supplying readers with some basic info about your company, but that's not nearly enough for today's World Wide Web. I'm already up to my eyeballs in my business. Well, yes and no. But that's not nearly all that you could or should do to insure your Internet visibility.
Experts admit that really good on-line promotion is time consuming.
This is where you have to think like a pioneer in the days of old. The adventurous trapper moving west on a wagon train couldn't arrive at the promised land, call a Realtor, and make plans with a residential contractor. He had to be creative. Don't fall into the trap of lots of graphics and revolving wing-dings, but no informational content. This is the most important factor in insuring that readers find your web site interesting, spread the word to friends and associates, and return for repeat visits.