If graphics are displayed, an alternative description of the graphics should be provided for the consideration of users with non-graphical browsers or users who choose not to load graphics. Map out your information before you begin creating Web pages. Web sites are generally considered to be under constant construction. Avoid making links to pages that contain no information. Make link text informative about the content of the link.
Links are evident on the page by the underline or variation in color.
Make sure background colors do not interfere with text readability. Use a consistent and simple design in your Web pages. Good design should help your visitors, not get in their way, so don't distract them with too many bells and whistles. Keep your Web site current. Web pages are living documents.