Editorial PR Guidelines Editorial Guidelines for Product, News, Literature, Catalogs, and Video Releases Better Roads' editors want to help you get the editorial coverage you deserve for your releases. Be sure your release will interest highway, road, street, or bridge engineers, contractors and other agency managers. If it doesn't, you waste your time - and ours. Products must be new or redesigned. Write product releases in an informal style, as if you were telling a reader the 3 or 4 most important advantages of your product.
Limit copy to two or three paragraphs.
Be sure to include the manufacturer's name, contact person, complete address, telephone number, fax number, web site address, and if possible e-mail address. Releases describing new or reissued catalogs should tell the type of information found in the literature - product name, description, specifications, technical illustrations, and so on. Keep your copy short. Be sure to include the manufacturer's name, contact person, and address data. Because we publish a monthly magazine, do not send fast-breaking news releases.