It shows where they are coming from. Write down the predicted highs and lows your super-friendly weather person anticipates for the next few days. Well, what we do is make sure the data are accurate and then release our results to the news media. We find that print outlets and radio stations, in competition with television, are very interested in any criticism of TV that is credible. RMMW has logged more than 600 media appearances with the results of our studies.
Every daily newspaper has a media or TV reporter.
Call them and explain the results. Call a radio talk show producer and pitch your findings. Maybe they'll put you on to discuss your concerns. It sure beats sitting passively in front of the tube and grumbling into your beer. Rocky Mountain Media Watch also welcomes additional volunteers for our studies.