EuropaBio is intent on smothering the issues at the heart of the genetic engineering debate - risks to the environment and human health, and corporate control over the world's genetic resources. No other government and public affairs communications group is constituted as a single, borderless business entity across Europe, and none has B-M's reach and depth. But it has become self-evident that this role is no longer sufficient to ensure the supportive environment Europe's bioindustries need to achieve global competitiveness. A sustained communications strategy and program able to generate favorable perceptions and opinions beyond the policy world is now essential. Deep-seated perceptions of the risk will kill any product.
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Adversaries of biotechnology are highly skilled in the cultivation of symbols eliciting instant emotions of fear, rage and resentment. Our proposed agri-food campaign strategy is conceived around the vertical industrial and commercial chain. Strategic Recommendations Companies in the food sector must be perceived by the public to have their own independent view, voice and scope of action on the introduction of genetically modified ingredients or organisms into their product ranges. Food companies must also be seen to ensure that this power to choose is passed on to the consumer. That adversaries have had considerable success in this bizarre form of infanticide is largely a failure of public perceptions management in Europe at the bottom of the chain.