The internalization of the U.S. economy and possible actions affecting economy in all organizations will be included. An introduction to basic marketing theory and terminology. Students will analyze real-world cases exploring domestic and international marketing opportunities and problems, develop skills and confidence to identify and evaluate critical marketing data, and develop successful programs to solve problems and capitalize on opportunities. An overview of the financial tools available to the manager in decision making. Includes a study of income statements, balance sheets, cash flow projections, budgets, changes in financial position, and ratio analysis.
Emphasis is on reading and understanding accounting documents rather than on their preparation.
A study of the nature of business from the perspective of the Christian faith. An exploration of the values and perceptions of selected groups affecting social and economic life through an analysis of policies and procedures relating to recruitment, selection, training, development, and compensation of employees. Special attention is given to Equal Opportunity Employment and the Office of Safety and Health Administration legislation through a series of case studies and simulations. An examination of the field of management from the perspective of a manager wishing to be more effective. A study of ethical situations in organizations, accountability in government, respect for human rights, and responsibility for ethical and contemporary life choices.