It is an assessment of a business to form a determination on its current effectiveness and future potential. I. An internal examination, which combines data, generated from in-depth interviews with your executives and selected staff with an extensive knowledge base of hundreds of business concepts to generate a detailed analysis. Uncovering of any strategic inconsistencies, their implications and what must change to eliminate the inconsistency. Investigation of questionable portions of a strategy through a process that suggests business changes for improvement. Analysis of different combinations of variables and strategies showing the positive and negative aspects of each variation.
Many companies claim to be customer-focused.
However, few are skilled at distinguishing precisely how customers make their assessment of the value of the company's products and services. There is no way to determine the importance of one attribute of a product or service over another. In Directional Diagnostics, we use conjoint analysis to reveal how people make complex judgments. In conjoint analysis, participants are forced to make compromises, much as buyers are forced to do when they make purchasing decisions. We do not typically have the option of having more of every characteristic that is desirable and less of every characteristic that is undesirable.