Extensive use of technology to communicate and exchange information will take place throughout the course . The purpose of this course is to provide perspective on the management implications of the explosion of electronic commerce. Huge leaps in the growth of scientific knowledge have stimulated a dramatic increase in the number of new products and services based on the exploding presence of the Internet. These products and services have influenced the very heart of a corporation s strategy and operations, and they will continue to do so. In many cases, the firm s competitiveness and its very survival are at stake.
Electronic commerce continues to evolve dramatically.
This course addresses this issue by emphasizing issues related to the development of an electronic commerce enabled strategy that permits a firm to simultaneously achieve the scale, scope, and efficiency that come from being large and the flexibility, speed, and responsiveness of being small. This course highlights the special challenges related to electronic commerce within and between organizations and pays particular attention to the key enabling technologies required to implement the electronic commerce infrastructure for the 21 st century. This course will help present and future managers identify, implement, and deliver effective electronic commerce services. The course is organized around a management audit of the electronic commerce activity. This management audit details the questions that should be asked in identifying whether a firm is appropriately using and managing the electronic commerce resource.