Thus, correctly formulating the questions is often more important than finding a solution. Thinking through an issue from various angles is often more productive than collecting and analyzing unlimited data. Actually experimenting with new ideas is often more critical than following patterns. The common theme is that designing a successful strategy in never-ending. The Atlas of Innovation should be treated as methodology to articulate and then evaluate superior questions, rather than a wish list of universal answers.
Innovation endeavors lack a generally accepted definition and classification.
We need, however, to initiate proper classifications and organization for innovation. There is a need for the development of knowledge-sensitive external evaluation measurement methodologies, which comprise measurements for technological innovation and suitability for a wider range of businesses. Systematic incorporation of knowledge in the internal appraisal methods has not yet been the focus of knowledge management studies. A method entitled 'Knowledge-Based Cost Analysis' is one of the systematic methods to address this need. In Search of Strategy, Sloan Management Review, Spring 1999.