The website utilizes the concepts of organizational routines, organization goals, and extra media influences to support his argument. The nature of local television news requires it to have standard routines. Stories are presented in a generic fashion, with little or no variation. The story length, narrative style, and presentation are basically the same whether the topic is a human-interest story or the coverage of murder. Time, visual, and economic restraints lead to the homogenization of news stories.
Economic constraints pose a problem in that some stories are simply too costly to pursue.
Profit margins are smaller than ever and informative stories are junked in favor of ones that are inexpensive to obtain, produce, and air. The high cost of research means newsworthy ideas never get past the initial stage and research budgets and deadlines leave stories with insufficient data. The goals of a news organization play a major role in shaping the content and presentation of the news. Goals of ownership dictate the level of professionalism and what kind of news will be reported. If the primary goal of ownership is profit, then expect newscasts to attempt to capture and keep as many viewers as possible.