ID competitor's. weaknesses. Products can't be all things to all people. Only leader can consider being defensive. Best defense is to attack yourself. Strong competitive moves must be blocked.
Main concern is strength of leaders pos.
Find weakness in Ieader ' s strength and attack there. EX - Miller Lite was first light beer. Pursuit is as critical as the attack. Must know when to reinforce success and abandon failure. Distribution - Avon, L'eggs.