By addressing these issues, a company will be able to make an effective business case for creating a site that will truly add value to its overall organization. Look closely at the company's product line, marketing initiatives and what others in its market are doing online. Research industry case studies. The Internet can produce customers far from the company's physical location. Consider both the company's and customer's perspectives.
Ensure results are visible, quantifiable and of demonstrable value to the customer.
Define realistic volume expectations based on market goals. Identify up front and ongoing costs. Compare the online costs to traditional costs. Determine financial targets to measure progress periodically. Internet time is a speeded-up pace, but time is needed to develop the site and integrate it with the company's existing operations.