Job development is relationship driven, therefore, employer marketing is an essential component of the relationship process. The marketing process is accomplished by utilizing targeted research and efficient solicitation when approaching both traditional and non-traditional employment industries. The responsibility for retaining an employer rests on the shoulders of both the job developer and the graduate. Because job development is an industry where your services are judged on the merit of your last placement and the level of service provision you afford the employer, continually checking up on an employer to ensure that the graduates you have placed continue to meet or exceed the employer's expectations is crucial. No one employer relationship, or any given graduate placement, guarantees the next relationship or placement.
Every participant is a challenge, and every placement a goal to be achieved only through hard work.
And there is no finer deed that society can perform than to find someone a job.