Explain the key benefits of each product, and have short testimonials on how well they work. Also, mention how people can even try samples before they buy. Explain how no one starts off knowing how to do this business, but Heritage provides industry-proven training materials, and experienced distributors will teach them and help them until they're able to do the business themselves. Prospects want to know how much it costs to get started. The startup costs are the price of the Heritage kit plus whatever products they want to buy.
Income varies with the individual.
Many join just to get their products wholesale, and perhaps sell products to some friends. Each distributor selects the catagory where they're most comfortable. Briefly explain how large residual incomes are made, by showing the 5x5 concept. Unless they want to have it explained at this time, save a detailed explanation of the compensation plan for training. In closing your presentation, review the lifestyle benefits they said they wanted at the beginning of the presentation, and ask them if they can see themselves having those benefits with Heritage.