Your web site is also a great tool to keep existing customers up to date on the latest. The nice thing about a web site is its cheaper than other marketing media, more available and easy to update. Encourage the user of the form to pass it on and by doing so be eligible to enter into a contest you host. If you are an AIT Reseller, it makes sense to pass this page on to your customers or provide them with the information. There are other ways of letting potential customers know about you.
Local media have print space and airtime to fill every day.
Keep in mind, there is a vast difference between a news story and an infomercial, in the eyes of both the media and the public. With so many messages bombarding them these days, people may tune out a blatant attempt to sell them something, which is what a commercial tries to do. A news story, however, is altogether different. A business that provides a service that's already available is probably not going to be treated as news. But, what if there is something unique about the way your company delivers its product, or perhaps you're catering to a market that been neglected or underserved.