A significant portion of the product's content must include live-action or animated video images except where alternate interactive content is recognized as appropriate for the target audience.
Games are eligible if they are educational or informational in content.
Products produced for more than one consumer are preferred. Subject matter that promotes excessive violence or violence of a sexual nature, sexual exploitation, depiction of people in a demeaning, libellous, defamatory or stereotypical manner is ineligible. The project must be initiated by the producer who maintains significant creative and editorial control. Deferrals are defined as including not only those taken by the producer but all deferrals taken by the crew, labs or services. Investment is defined as including donations of goods and services.