Ultimately, Apple has the potential to soar another 100 points this year if the right decisions are made in the boardroom, but it won't come without ups and downs. Our beloved Apple is merely another corporation like any other with weaknesses and strengths. As an AAPL shareholder it's wise to lay aside the Mac Jedi robes in order to evaluate Apple objectively as a business. Apple's earnings were obviously very, very good and the sales outlook for 2000 is quite strong. However, I'm betting the stock won't make new highs before Apple ventures an announcement about hardware updates, or has more to say about its marketing strategy and alliances.
Investors look towards the future.
Few corporations are allowed to rest on their laurels by shareholders and Apple's laurels are already wilting from the heat of Cupertino's hubris. Apple's Internet strategy is too little, too late. Strategy is too strong a word for Apple's befuddled and timid approach to the Internet. Sure, iTools is cool. Apple's e-mail and other Internet tools have an elegant interface with none of the ugly and slow banner ads you see at Hotmail, iDrive or Excite mail.