Gary Poster, with essential assists from Galyn Norwood, Phiroon Phihakendr, Jose Quijada, Pavandeep Kalra. The supermarket line could soon disappear. Unless, of course, you've been to a mall lately, where the parking lot is packed and you can spend a vacation day in line to pay for a shirt.
Malls still offer plenty of advantages.
And, of course, you can buy it today. We still love instant gratification. The counterattack is well under way and gathering momentum. For one thing, an existing, powerful brand presence. Initially, companies with powerful off-line brands had a difficult time overcoming the notion that they would be cannibalizing their core business if they sold through the Web.