They can hold text and graphics and they can serve as placeholders for content, which is why they're especially useful for creating templates. In this article, we'll explore the capabilities using frames provides you. Certainly text blocks, images and drawn objects work well enough, and we're all familiar with how they function. However, each of these objects has a single purpose. Text blocks are rectangular objects that contain text.
Images are rectangular objects that contain imported graphics files.
Drawn objects, which can be virtually any shape, simply hold a fill or a stroke. This variety of characteristics makes frames powerful tools. Once you create a frame, the content you insert determines the frame type. For example, if you import or enter text into a frame, that frame becomes a text frame. If you import or paste a graphic into a frame, that frame becomes a graphics frame.