The main thrust of business is to provide more and better products and services, to larger numbers of people, at less cost. Marketing is the key to letting the world know about your products and services. There have been many products with great sales potential that faded into obscurity due to poor marketing. If you want to succeed in business, effective marketing is crucial. Frugality is not encouraged in many societies.
Entrepreneurs find it a boon when kept in proper balance.
One of the greatest opportunities of doing business on-line lies in the ability to reduce overhead expenses to a minimum. There must be a willingness to take risks. I'm not talking about foolhardiness, but carefully calculated risks. You should not risk more than you can afford to lose, but you can't afford not to take certain business risks. However, failure has often been a stepping stone to success.