An excellent question, and to the point. I see many answers, but one revolves around the expectations of the consumer. We have come to expect new miracles on a pretty regular basis. Those who care to keep up will know in advance that something really exciting is just around the corner. And that's my point.
Information seems to be one word the importance of which no one argues about.
It also happens to be the one commodity most natural to this medium. It's the customer's definition of value, not mine, that makes or breaks the sale and they will make that choice on the basis of the benefits they expect to receive, whatever those may be. This is a fake email address. So many old members of this list were getting spam generated from siphons trolling the archives that I replaced all email addresses with randomly generated spam traps that forward mail to spam fighters. If you need to reach individuals mentioned in these archives, use a search engine to find their current location, as these addresses and archives date from 1994 to 1996.