Advertising A dvertisers, especially local merchants, know that newspaper readers are their best customers and prospects. So, they spend more to advertise in newspapers than in any other medium, including television, magazines or radio.
Many advertisers prefer newspapers to other media for several reasons.
Studies also show that when people are really ready to buy, they look to newspaper ads for comparative pricing and other facts. On the other hand, television viewers often see ads as little more than a signal to channel-surf. Today, advertising sales have joined other newspaper operations in the digital revolution. Advertising staff members don't just sell the ads that support the paper's important news coverage. They also cultivate relationships and partnerships that help businesses grow, benefitting entire communities.