Getting customers to your site. For a moment, nothing happened. Then, after a second or so, nothing continued to happen. Like Hammett, when humorist Douglas Adams made this statement, he didn't have the web in mind - but he could have. Getting a site created is one thing, getting it on the Internet is another.
Many companies promise results, but few deliver.
Many of these webfirms are good at diagnosing why your site isn't ranking high in the various search engines, but their process of treating your illness is tedious, and sometimes incomprehensible. Stay tuned for the outcome. Twelve months and many hundreds of dollars later, I do not regret the road I have taken, although I am confident there'll be more detours ahead. I do have a much better understanding of why high technology stocks are all the rage on Wall Street. The streets are dark with something more than night.