While the storm rages on about whether or not Netscape Navigator is still better than Microsoft Internet Explorer , let us take a visionary step and discover the quiet storm of e-mail which has been sweeping the internet for some time. The Professional Presence Provider may focus a lot of time to design, creating, maintaing, updating and marketing a web site, but should not miss the boat on the power of e-mail based marketing. E-mail is taking the place of direct mail marketing, fax broadcasts, newsletters, and sometimes sales cold calls. E-mail on the other hand can be aggressive, even invasive if not used properly . Email is easy.
Email is free.
Email is popular. Any consultant worth a nickel will give their client a detailed brief on what email is, how it works, and what possibilities it holds for the client. This is a new medium for marketing we are talking about. Sketch a plan . Consider how you plan to organize a client's communications.