We are most comfortable with the valueconscious market, at the entrylevel end of the spectrum. People want service today. They pay a lot of money for a home and they expect personal treatment. That's the reason for our customer service awards. This is a time in the condo business when everyone is under a magnifying glass and you have to have a great attitude and approach to your work to be recognized as a goldwinner in customer service.
Housing is an excellent buy with tremendous value right now because margins are at an alltime low.
B.C. has been a locally depressed economy but that is bound to change and we are optimistic that the housing industry will rebound robustly. We are selling pretty well everywhere at present at below replacement cost. We could not buy the land and build again at the prices that we are offering to the public today. People are shopping for the right home at the right price. Buyers are more focused on durability than they were in the past and that's a big change.