Second, the term AIDA, which is used in business marketing to gain the Attention of your audience, develop their Interest in your message, create a Desire for your message, and encourage them to take Action by implementing security procedures. There are several ways to conduct security awareness training for company personnel. I recommend quarterly or semi-annual awareness training sessions for new hires, and for those personnel working with confidential or proprietary information. Keep the sessions short and to the point, so that you don't lose the audience to boredom or overkill. Depending on the size of your organization, you may have to visit various sites to conduct the awareness training, and you may require security personnel in the field to attend, as appropriate.
Many companies conduct an annual session where all required topics are covered in one shot.
If this works well for your organization, then stay with it. I only recommend that you provide handouts for the security portion that emphasizes key points. Yes, most people throw these away. However, for those that retain the handouts and actually read them, you have reinforced some of the major points you are trying to communicate. However, having a lot of fancy graphics and sound effects does have the potential of diverting attention away from the message you are trying to get across.