Follow the rules on self-promotion. Most online communities allow you to use an e-mail signature, which should include your site URL . A banner ad exchange network is a group of sites that barters for advertising space. To participate, you display members' banner ads on your site, and you create banner ads to display on reciprocating sites. Determine the ad credit ratio before you join.
Link exchanges are less structured.
Search for sites with an audience similar to yours and contact their owners to arrange a link exchange. You'll need to track each deal and periodically check that the links to your site are still there and functioning. Guerrilla and viral marketing can work. Distributing flyers and coupons on cars or doorsteps, faxing or e-mailing press releases and giving away pens or other items embossed with your logo are examples of guerrilla marketing . Guerrilla marketing typically relies more on imagination and daring than on cash, although giveaways can increase the price.