They are concerned that buyers won't be aware of its serious warmth. They will symbolize the sun with the slogan glow with gold. They are attempting to recapture a large part of the market recently taken by platinum. These boobs just don't get it. The answer is their members who are hedging forward and shorting gold, destroying their own market.
Gold is an investment.
An alternative for five thousand years to fiat currencies. The WGC are idiots chasing their own tails. What a waste of money. Six months from now you'll look back and you'll know exactly why gold shares have moved up so strongly. Don't wait, buy gold shares now.