People are talking about how you have to be more collaborative, and things like that. The answer to that question will differentiate her. But that doesn't happen that way. They don't get the business. One effective technique is illustrating your point with stories.
Lawyers are great storytellers a good trial lawyer can captivate a jury through good storytelling.
But you should bring a certain amount of marketing sense to your choice of stories. It's a delicate technique. You want to make sure that your stories make a point, and that you don't just use them for marketing purposes. Because if you do that, then you're dead. You can't tell a story in a vacuum any more than you can speak in a vacuum.