Utilizing the principles and techniques of public relations to create comprehensive campaigns for actual clients. PUR 4100 Public Relations Writing. A course designed to prepare students to meet the demands of the marketplace for persuasive, professional public relations writing skills. PUR 4103 Public Relations Visual Communications. Preparation of visual communications of all types generally produced by public relations departments.
Emphasis is placed on dealing with printed publications for both internal and external audiences.
Diversity of publics is emphasized. PUR 4905 Individual Problems. Students and the instructor concerned will choose a problem or project which will give the student actual experience in his or her major field. PUR 4932 Special Study. May be repeated for a total of 6 hours.