A course in understanding and organizing the process of management decision making and activities required to plan and implement direct marketing programs.
Emphasis is places on the scope of direct marketing and the nature of what direct marketers do.
It is designed for students who are interested in applying the concepts of direct marketing to a future job that relies on promoting a product and selling it. Through various application methods, the student will be introduced to technologies and media associated with distributing information to seek a response from consumers. To develop an understanding of direct marketing strategies that will contribute toward an organization s effective positioning and planning. To develop a Christian Biblical world view of direct marketing. Faith Integration Project 4.