For instance, to get in the paper dated Monday, Dec. 13, it's best if reporters are briefed by 3 p.m. Eastern time on Monday, Dec. 6. We can and frequently do extend the internal deadlines for big stories and other select coverage. But giving reporters some lead time makes for better stories. Different reporters and editors have different preferences, but it's a good idea to start with an e-mail. Please don't call simply to ask if we got your e-mail.
Faxes just pile up.
Regular mail goes unopened for weeks. Please make your e-mails short and to the point, and put a meaningful subject line at the top. We try, but the volume is overwhelming. Don't send toys, T-shirts, gewgaws, gadgets or candy to editors and reporters. We have way too much junk already.