If they lower their price, they're likely to get more people. The lower you make the price point, the more subscribers you'll get. Nevertheless, others say price hikes, such as SBC's recent DSL rate increase, are practically inevitable. The increases also may not be so easy to detect. Even if prices are to rise, analysts say consumers will come to tolerate small rate hikes rather than endure the hassles of switching providers, e-mail addresses and other tangles associated with adopting an alternative provider.
Incremental increases are acceptable.
The market will bear it because as consumers become increasingly reliant on the Web they'll have no choice but to accept it. It'll be very gradual increases. Inc. All rights reserved.