We are working with fishers to develop responsible fishing practices and reward them through the marketplace. Making the market work for conservation will help turn the tide on overfishing. From the Galapagos Islands to the Sulu Sea, we are working with fishers to develop responsible fishing practices and reward them through the marketplace. By fostering partnerships between fishing communities and progressive businesses, we are using the power of the marketplace to assure a legacy of healthy fisheries.
Future generations depend on healthy fisheries.
Only fish coming from sources that have met the MSC's strict standards can bear its eco-label. For the first time, consumers will be able to purchase fish that have been caught in a responsible manner. Due to growing interest from the fishing industry and retailers in the MSC initiative, consumers will soon have a choice. In the coming years, fish marked with the MSC label will be available in seafood restaurants and supermarkets. By supporting the MSC eco-label, everyone can directly contribute to the conservation of our oceans.