This course is designed to help students develop basic knowledge, skills, and attitudes that will prepare them to enter the field of marketing. Focusing on the National Curriculum Framework and National Retail Standards, an emphasis is placed on marketing and business foundations, economic foundations, and human resource foundations. Skills in communications, mathematics, and psychology are reinforced in this course. Marketing simulations, projects, teamwork, DECA leadership activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies. This course is designed to couple the marketing and economic skills students have mastered with the latest technology in marketing sales, mass media, research, and customer service presentation techniques.
Emphasis is placed on creating a professional, polished approach to marketing products and services.
Skills in technical writing, communications, mathematics, and application of current computer software are reinforced in this course. Marketing simulations, projects, teamwork, DECA leadership activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies. This course is designed to continue the foundations covered in Marketing or Fashion Merchandising. Skills in math, human relations, communications, and technical writing are reinforced in this course. Marketing simulations, projects, teamwork, DECA leadership activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies.