Junkbusters Corp. Total online anonymity is the only way to avoid such marketing, he said. CyberSmart and VeriSign told the FTC that viable technology could be available in 12 to 18 months. Digital certificates, for example, could allow parents to register a cyber ID tag for their kids. Youngsters would be carded as they move into new sites. Still, involving parents in online communication isn't easy, says Eric Aledort of Disney's Buena Vista Internet Group.
Kids are five steps ahead of parents.
Asking parents to do a five-step process in this day and age just won't work.