Live your values. You have to conduct yourself in the same way you present yourself. Company mottoes and mission statements must be reinforced through actions. If not, associates, employees and customers will be skeptical of the overall organization and rely exclusively on self-protection rather than developing a mutually beneficial relationship. Give something back.
Entrepreneurs have a reputation for being self-centered, possibly because they are so focused.
But when I look around, I see entrepreneurs' names on business schools, research grants or even baseball fields. This will help a business too. By being involved in non-profit organizations, you can be nominated to corporate advisory boards. These six guidelines will not solve all the complications and challenges that you will face as a second generation entrepreneur. But, if you use them appropriately, they will lay a strong foundation to make wise family and business choices.