The type, level and perspective of consumption varies all over the world. Action and consumption are integrated. There is no action that does not involve consumption.
History plays an interesting role in shaping the type, level and perspective of consumption.
Take a look at plastics, for example. Change of action also requires a psychological change. A recent conversation with a friend who installs composting toilets and nutrient recycling systems spurred this idea. According to him, people express an aversion to sitting on a toilet that has a large dark hole rather than a small hole in a colored bowl filled with water under their bare bottom, and state and county regulating offices express a mistrust of the sanitation capabilities. After all, many people sat their bare bottoms over large dark holes in outhouses.