The objective of media relations is to communicate information about the organization and its goals in order to educate the public and foster a positive public perception. Media Training Training people to speak effectively to the news media for print, radio and television broadcast. Release A short report, usually up to two pages, describing an event, an announcement, a discovery or the results of a study, that the organization believes the public should know about. It could include quotes from executives and others in the organization involved with whatever is being announced and the names and phone numbers of media relations and other staff who can be contacted to answer questions and provide quotes. A news release can be accompanied by a backgrounder, which is a separate report that provides more details about the announcement.
Distribution is handled by fax, mail or a news wire service.
An event announcing a news worthy decision, report or activity to the news media in a forum where reporters are invited to receive information directly from the organization's spokespeople and ask questions. A news conference is more expensive, requires more organization and takes up more of the reporters' time than sending out a news release. Therefore, news conferences are only held for major announcements. Press Kit Information distributed to reporters which can include a news release, background information, and photos to assist the media in preparing a news article or broadcast. All rights reserved.