Sagent's fully integrated products for both building data marts and accessing them via the Web have allowed CellStar to provide improved customer service, respond more quickly to market conditions, and close more sales. Results are both fast and accurate, providing critical support for decision making. Sagent's Internet capabilities have allowed us to distribute information more quickly and cost effectively than traditional methods. Power users in each department create standard reports overnight, rather than the two or three weeks previously required. Redundant reporting has been significantly reduced.
Information is accurate, giving management a sound basis for decision-making.
Most importantly, the company is able to offer these same data access capabilities to customers, who can use Sagent to access their own data via the Web. The Web site access to data is well received by CellStar customers, who consider it a convenient way to obtain information. Building a Data Mart CellStar built its first data marts by writing Visual Basic code to extract, clean, and load the data. However, based on success with Sagent's data access tools, the company has decided to use Sagent's data movement capability to build the prototype for the new UK data mart. Cleary is impressed, and says that future data marts will be built using Sagent.