Digital marketplaces are better ways of doing procurement, but we're finding an awful lot of businesses want to do private exchanges. I don't particularly like that phrase. Some people are saying that one peer to another peer is a private exchange. The difference is the basic supply chain as we used to know it was a little clunkier. Supply chain could have meant a couple of years ago simply using advanced mathematical techniques to optimize inventory, shop floor control, and transportation.
Exchanges are nice.
We think that businesses have to connect with their major suppliers and major customers. The idea of this next product that we'll announce in June is to essentially create very rapid connectivity within two hours or less. If you try to do that today, it's all technically doable. But it might take you three man months to do it. We're developing technology to make these collaborative commerce connections very, very rapidly.