Groups of people do not own technological innovations. Many people in a group will not even understand a technology practiced by people they see everyday. Individuals innovate and teach one another selectively. Occasionally a group will adopt certain cultural forms as identity markers, but such as group may well be bilingual or multicultural in other ways. One cannot simply exclude people from a group because they look different.
Groups are mixed.
The range of genetic variation in almost any group is large. Reporters should be guided away from the assumptions that make stories easy to write. Force media storytellers to recognize the unknown as interesting, not simply leap over it. Media that reinforces stereotypes rather than educating should be criticized. Scholars should insist on equal time and prominence for rebuttals as that given to the original story.