A commodity this low should be bought on reflex. Gold is the most transportable form of wealth. In times of war when you have to leave your house and business in the hands of others - gold will be the only property that you can run with. Gold has real intrinsic value and uses. Besides being the natural money of man gold has many industrial uses that give it value.
Gold is a natural element with a scarce quantity.
In fact all the gold ever recovered in the world would fit in a cube with dimensions of 20 yards. An ounce of gold in your pocket is real wealth that can not be destroyed. Buying Gold is both a practical and a moral action. Practical because it will save your life and moral because your life is important to you. Don't trust the banks - assets have been frozen in or seized from banks by governments in times of 'crisis'.