This, along with its proprietary indexing technology, means Moreover s content can be refreshed up to four times per hour. At Moreover s core is a scalable, licensable, dynamic XML database created by its proprietary extraction technology, which crawls the Web and quickly extracts and filters information into targeted categories. Moreover s technology is optimized for the dynamic nature of news postings, using XML to index the metadata content profile as well as the content. Because the service provides only links to information posted on the Web, there s no worry about having to pay licensing costs for content. Rather than being up in arms, content providers are actually clamoring to be included in Moreover s list of indexed sites.
Human editors oversee the indexing process, modifying and refining the rules.
This continual human intervention results in a margin of error that is reportedly less than 3 percent. Queried subsets of the database, such as e-mail headlines, market indexes, Web feeds, NewsBlogger, and other developers applications through open APIs can be accessed and integrated through Moreover s Business Intelligence tools. The NewsBlogger news service has been steadily embraced by Webmasters for its ability to provide free headlines on predetermined topics for integration into Web platforms. The customizable colors, fonts, and layouts allow for a seamless integration that fits the look and style of various Web sites. With the launch of Business Intelligence Solution, Moreover is going after a blue-chip market, which places a high value on current business and market intelligence.