If you have an activity that has its own logo or theme, special letterhead can be very appealing. In developing your campaign, make sure you have a story to offer. Your media contacts are going to want to know what your story is and how it will benefit their audience. This is where your creativity can pay off. Media kits can also prove beneficial when promoting an activity or event.
Kits can contain news releases, background information, brochures, registration materials, etc.
Media kits are imperative if you are seeking sponsors for an event. Keep in mind that media sponsors usually expect paid advertisement in conjunction with their sponsorship. In soliciting media sponsors, be prepared to offer suggestions on how they can participate in the event, such as emceeing the activities, broadcasting live reports, serving as a contest judge, etc. If using radio, on-air giveaways can offer maximum publicity as well. In publicizing your event, contact with the media should be made early and continue up to the time of, and throughout, the event.