Unless you're searching out your buyers with a magnifying glass and making yourself known to them personally, your chances of making it in this business are close to nil . Learn to master the art of free or low cost marketing and publicity and stay in your buyers' faces. Repetition creates familiarity and familiarity creates new buyers. Sure your expertise or product might be generic enough to appeal to every organization on the planet. But generic marketing yields generic results.
Generic results yield bankrupt businesses and broken dreams.
Quit your steady job only when staying is preventing you from earning more income. Having to go back to working nights waiting tables to pay bills put things into the proper perspective real quick. Now, I'm the most realistically, cautiously optimistic human being on the planet. So until you've got a safety net or a very rich uncle, build your business slowly. When you do hang your shingle out, keep your overhead low .