Do you think the influence of companies like IKEA will change the conservative nature of the United States' conservative buying prowess. Carson Perry Scott did something to the U.S. about 20 years ago. It faded out after that. It was a heavy influence for a while. In the United States, Danish Design was a fashion statement at one time.
European design is based on tradition that is based on many years of development.
I think America's design savvy is maturing.