BP already controls 10 percent of the world's solar market. This is an on-going conversation. The article also interviewed Ray Anderson, CEO of Interface, who was inspired, recharged and transformed by Paul Hawken's book, The Ecology of Commerce in 1994. His goal with the world's largest carpet company is to create zero waste and consume zero oil while making a healthy profit. Company-wide, every employee and every process has been examined for potential environmental savings.
Interface seeks benign emissions, renewable energy and resource efficient transportation.
One of their creative savings programs is The Evergreen Lease, which sells the service of carpet, not the actual carpet. Anderson and Interface have been getting a lot of press for their genuine efforts. When at its Greenest. The article looked at Interface's cost saving through an environmental assessment program and explained how their strong environmental record helped them win clients like Herman Miller and the Gap. Interface is measuring its environmental inputs and outputs in quantitative terms, to see if the concept is real rather than hype.