It is intended to appeal to people who are not necessarily jazz enthusiasts, as well as to jazz fans. Journey Into Jazz represents a new direction in jazz programming, designed to stimulate interest among the uninitiated and gain new converts to jazz.
Jazz is more popular now than ever as evidenced by increased CD sales and concert attendance.
Jazz is a form of music that will never appeal to the masses any more than classical music does. But the people who do enjoy jazz are a special breed and there is a much larger potential audience than is generally suspected, consisting of discriminating adults, mostly men over 35. The trick is to know what to play to attract them while retaining and expanding the existing jazz audience. There are twelve selections in each hourly program, comprising a variety of tempos, artists, instruments and categories, all carefully synthesized to generate the highest possible degree of audience interest and involvement. Journey Into Jazz assumes your listeners to be intelligent, curious, open-minded and loyal.