Knowing who reads a certain magazine and what types of article have been previously published in that magazine will help a communicator deliver effective key messages. Key message development does not differ among styles of communication, but key message delivery clearly differs among various target audiences. The type of language and the level of detail presented in supporting statements or examples should change, while the key messages remain essentially the same. Only a few situations exist where a single style of communication can be preselected and employed. One such example is the hostile public meeting regarding an environmental hazard - a situation in which risk communication should be employed.
Good communication is a skill that can be developed through practice and the sharing of experiences.
A good communicator is always open to constructive criticism and expresses a willingness to learn continuously.