Banking on success All European banks are rightly putting e Business at the heart of their future strategy. But two distinct paths are emerging. Others have eschewed this strategy and are intent on transforming the whole bank into an e-brand. At present, true pan-European banking looks some way off due to cultural and linguistic fragmentation. It is imperative that big banks embrace the new rules being set by the New Economy.
Internet banking is very much part of that change, but it is far from being the whole story.
Transforming the business around an e-enabled set of systems is a must. Being a major player today offers a head start. Other than that, there are no guarantees. 2001 KPMG, the UK member firm of KPMG International, a Swiss association. All rights reserved.