The big groups want the big margins. This format has not grown, because it takes a lot of time to get to where KGSR is today. That would be 10 years and counting, but even while the station's success has meant KGSR continues to do what it is they do, the biggest factor in the frequency's success might just be location, location, location. It's a musical city and they reflect that. And KGSR is, if nothing else, radio Austin.
Good radio is rooted in the community.
That's no secret. KGSR didn't invent SIMS, but they help keep it alive. Before that, Broadcasts money went to the Austin Grammy program that provides emergency financial assistance to area musicians. Sure, almost all stations do local fundraisers or charity events and other promotions, but KGSR has a knack for singling out ones that really help make a difference in the community that helps make Austin what it is to begin with. And without solicitation, Denberg singles out his on-air staff and credits their wanting to be part of the community as essential to the success of what KGSR does beyond playing music.