For SEC Commissioner Roy Kramer's league that's a bundle of money. Kramer was the mover and shaker in instituting the BCS and his move has paid dividends this season. Here's how much. Of course, every dollar that the schools' generate for their bowl appearances fattens the pot at the SEC headquarters, along with the coffers at the respective schools. That's why you hear so many people talking about college athletics being big business these days.
Every win counts for something for everybody except the athletes bringing in the money.
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