Dynamic sites are responsive to users. They can be customized to a particular client and even be designed to 'remember' a client's set of preferences, order history, billing information, etc. Any element of a dynamic site becomes programmable. This not only includes information displayed on the site but also look and feel characteristics, such as layout, colors, etc. Sweeping changes can be made to a web site with a very small change in the source code.
Dynamic sites take advantage of the latest developments in object oriented design.
This means that work never needs to be duplicated because any design element can be called up at any time by making a reference to it. Object oriented technology is crucial to software maintenance in the wake of continuously evolving technology and also enhances connectivity between the many different computer platforms that are currently in use. Dynamic sites allow total control over site security. You have complete control over who is allowed access to what part of your site and complete records of who has been where and done what. Security managers can be notified immediately by email or electronic pager in the event of an attempt to defeat site security.