Every writer needs a good clich here s the mother load.
They convey not only the usual meaning of the words, but carry with them a connotation, a deeper meaning. A few years back a song became popular because of six little words that together expressed a deep felt sentiment. I ll bet if you heard Take this job and shove it you remember it and understand its full meaning. The Clich site won t win design awards it s ugly. For the person preparing a speech or writing a spiffy letter the site can add the snap only a well-placed clich can give.