The function of your business is not to make a profit. The goal of your business is to make a profit. The function of your furniture business is to create and maintain customers. Maintain is the key word. Keep them coming back.
Friends like to buy from friends.
They buy from people they trust. If people like and trust you and your staff, sometimes price and product knowledge are secondary. That human element of sincerity and appreciation is tough to compete with. It's a great way not only to increase your business, but to increase your profit margins as well. So, think about it.