At a time when on-line competition is proliferating, customers desert bad sites by the busload. Providing an engaging, educational experience is a great way to keep customers and stand out from the crowd. There are some very straightforward teaching techniques that can help you do that. The two main ones are simulation and interaction. A third is the use of visuals.
Educators understand that people learn by doing.
Whatever the actual numbers, it is clear that doing something has much more impact than merely reading something. Yet only a tiny fraction of Web sites offer visitors anything instructive to do. The site has calculators that help visitors estimate such things as how much they need to be setting aside each month for their kids college education. But the site doesn t go far enough. It provides lots of information about investing, but it doesn t teach people how to invest.