After you have defined your career interests and developed a realistic understanding about the job market for your proposed field, your attention should be focused on generating a list of potential employers. You must actively search for opportunities and leads. To begin, make sure you are prepared with all relevant job search tools. If you employ this strategy and do not attempt to personally identify employers with whom you would like to work, you are limiting your success.
Employers use many methods to hire for various positions.
For some positions, employers may advertise in the newspaper, professional magazines, and on college campuses. Other positions are listed internally first so that current employees have the first bid. Often employers will call associates and friends to request recommendations and referrals. If you are entering a competitive field, you will find that job leads will be more difficult to identify. Positions in art, advertising, journalism, creative writing, conservation, recreation, personnel and media will be limited.