It doesn't take you step by step through the reloading process. That was added to the end as an afterthought. Other manuals don't apologize, and don't compare, either. Most advertisers know that impulse buyers will stick with one brand that they have a good experience with, until they know too much about competing brands. Then, they start shopping around.
Ignorance is bliss.
Lee tells us what went wrong with the Loadmaster. He explains, they chrome plated the ram as a last step before going into production, and it rotates too easily. Well, he's honest about this machine's problem. In real estate, it's location, location, location. In books, it's content, content, content.