The most respected companies want to be in Carlsbad. People want to be where the action is. The golf manufacturing companies employ thousands Callaway alone employs close to 2,500. But golf s effect on the area s economy also spills over into other industries. The Professional Golfers Association Tour makes two annual stops in the county, bringing media attention and crowds, and there are more than 80 golf courses stretching from the Pacific coastline to the Borrego Springs desert region.
Hotels offer special packages tailored to visiting golfers.
The San Diego ConVis publishes a 40-page guide for golf enthusiasts. And a slew of new companies are dedicated to arranging group golf tournaments and individual tee times. Golf and tourism aren t the only thriving North County industries. San Diego gets lots of ink as a high-tech center and North County is getting its share of companies taking advantage of bargain land prices in the region. For 25 years, Sony has been manufacturing televisions and CD-ROMs in its Rancho Bernardo plants.