Proportion Proportion is the relative size of the various elements of the graphic. When they are correct, the graphic looks 'right'. The ancient Greeks, for example, frequently used proportions of 1 to 1.6 when constructing buildings and works of art. We call this the golden mean and continue to use it. This refers to the relationship of the left and right sides of a graphic.
Formal balance can also occur when both sides are different but have equal visual weight.
Example Contrast Contrast provides a strong attention-getting feature, but should normally be used in moderation. If used well, it can improve harmony. Contrast can be provided by color, shape, position, type, or images. Example Pattern Pattern is the use of repeated elements. Example Proximity Information items that are related to each other should be placed closer together.