But, oh, how things can change. In the year since, a wave of reality has come crashing down on the dot-com party.
Gardening is a tough category.
When we decided to close the company, we wanted to give something back to shareholders and not leave a bad taste with the people who worked with us. The new breed has to come out leaner and meaner and focus much more on the bottom line. I'm still a believer in keeping your teams real small. If there's a multichannel opportunity, then the outlook is much brighter. It's not just about dollars, but also about helping to promote the business.