PR influence in the Czech media Lidov noviny recently asked several Czech journalists to comment on whether the Czech media were being influenced by vested interests. However, other thought on the issue came from several Prague journalists and were published anonymously in Britsk listy . If the firm's cooperation with the journalist is successful, he receives an upgraded model of the computer. Advertisers demand hidden advertising - articles which do not look like advertising. They liaise with journalists in newspapers, radio and television and explain to them that if their newspaper or their station publishes the negative information about their firm, this will have negative consequences for the newspaper and the journalist in question will be personally affected.
Every journalist wants to break a story.
Moles trained by PR firms are placed in editorial offices of newspapers and radio and television. They are sometimes even paid in order just to allow themselves to be sacked, at a time when it is necessary to weaken the editorial team of a given newspaper for a certain time. The accused journalist must waste time on his defence and has less time to analyse the serious matter properly. The author is the publisher of the Czech Internet daily Britsk listy . Copyright 2000 - Central Europe Review and Internet servis, a.s.