Obviously, a little research is needed. If you hire a consultant, you might want to ask questions like these. You simply cannot rely on an inexpensive translation program to magically transform your site into another language. You need a hired gun who can place the correct tone in your documents, using local idioms which make sense to those reading it. Professionality in your transition is essential to your business image.
Exposure is the next step.
Once you have your business model analyzed, made any necessary changes, and translated your content appropriately, you will need to announce your site to the search engines used by your target market. You will want to send out press releases to targeted media, fully translated and ready for use in print. Lest you think PPN is itself being hypocritical, I would remind you that we have successfully translated key portions of our site into Portuguese and German . Tito de Morais , who has been working to establish a PPN portuguese mirror site, has been appointed Executive Director for Portugal and Brazil and Claudia Olson , the PPN Public Relations officer, has been appointed Executive Director for Germany and Austria. As we further our translated offerings, PPN will be making similar such appointments.