Explore how the online enterprise is supported with online and offline programs. Understand how to establish a marketing program, from advertising and branding to setting web aesthetics for marketing effectiveness. Learn how to balance online and offline programs to achieve maximum effectiveness. Learn to identify customer touch points. Gain exposure to the CRM software that is available and learn how to evaluate what would work best for your business or place of work.
Emphasis is placed on customer satisfaction and retention using Internet technology.
Electronic Commerce Logistics and E-Fulfillment Payment processing, order fulfillment, product delivery, and the possibility of handling product returns have been the largest gaps in electronic commerce to date. Topics include how to cost-effectively work with the warehousing and inventory processes or, if needed, how to outsource these functions. A research project provides additional training. Included in the internship is the Interviewing Skills and Resume Development Workshop.