He also personally reviews the interactions Cisco has had with its top customers every day. Whether you're the CIO or the CFO, you aren't doing your job at Cisco if you aren't spending time talking with customers. This approach really works. Every year Cisco's employees beat their customer satisfaction goal and set a higher goal for the next year. The first thing to recognize is that this revolution doesn't pertain only to e-businesses.
Every business is now an e-business.
Virtually every business on the planet now has ways for customers and suppliers to interact electronically. Second, you need to realize that there are no e-customers, only customers. Third, you need to be prepared to adopt new, dynamic partnering relationships as customers' needs present new challenges and priorities. That phrase has become the rallying cry for businesses and organizations all over the world. These companies are the ones poised to thrive in the customer economy, not just because they've implemented customer self-service strategies but, more fundamentally, because their corporate strategies are now being driven by customers.