The Armscor site Large corporations that are being watched by the world should not allow a cursory web site to be established by some in-house HTML writer who has no concept of design or marketing. The site is a shop window for the world, as well as an opportunity to engage in image management for the corporation. Treat it as a novelty to be palmed off on just any department, and you may not be able to repair the damage when the time comes for you to take the Web seriously as a marketing or business environment. The Liberty Life site Cute gimmicks are counter-productive if they hamper the user's efforts to get at the information or service expected at a site. If you're talking about sensitive or strategic information and advice, gimmicks become even more damaging to your credibility as users are forced to weigh up the amount of time spent delivering the gimmicks against the amount of effort that has gone into making strategic advice accessible.
Good design is important, but good information design is vital.
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