In each of these cases, corporate leaders emphasized the link between environmental and health issues and long-term profitability. Ford told reporters that he didn't want his company to appear to follow the cigarette companies' lead by continuing to manufacture a dangerous product. The enormous financial judgments levied by juries against tobacco companies may have served as an additional incentive for 3M and Ford to burnish their public images through these recent displays of corporate responsibility. Please take a minute to share your thoughts about this issue at the Leverage Points Discussion forum, part of our new online Community Bulletin Board. In most organizations, policies are set by management in hopes of achieving certain desired behavioral outcomes.
Innovation is no exception.
Policies in that case should be designed to support and reinforce existing behaviors of a desirable kind. Mark W. McElroy IMHO and experience, understanding the context and environment is crucial when trying to stimulate creativity and innovation. If personal aspiration is high, creativity and innovation become natural, especially if accompanied by coaching and training. Creativity and innovation, then, are the manifestation of inner transformation of self, releasing the latent energy within. Just click on the Community Bulletin Board and Forums link.