The space on a webpage reserved to display advertising. Any individual or entity purchasing online advertising space including agency media buyers, OEM media buyers, and sole proprietors. Marketing efforts aimed at consumers on the basis of established buying patterns. An organization beholden with the responsibility to design, produce and manage the advertising for its customers. Agencies that handle digital creative and online campaigns are typical called interactive agencies.
Many agencies handle both interactive and traditional media.
Typical term for a website that drives traffic to another website in exchange for a percent of sales from users driven to the site. Many websites use aliases to differentiate traffic. Fastclick allows approved aliases to be used with the same ad code as the main website. Text that appears while a banner is loading or when a cursor moves over a banner. Internet advertising networks are sometimes referred to as ASPs.