Email Marketing is similar to traditional direct marketing .
With traditional direct marketing a database of potential buyers of your product or services is sent a targeted piece of advertising - with Direct Email Marketing the database is email addresses and the advertising message is sent via email . Email marketing is the fastest growing most cost efficient and effective form of direct marketing available today. A Direct Email Marketing database is built by placing a subscription form on your web pages. People then choose to subscribe to your newsletter, special discount offers or some other form of regular communication. In this way a quality database of pre-qualified customers and potential customers is built.