The Economics of Electronic Commerce . The Essential Economics of Doing Business in the Electronic Marketplace . By Soon-Yong Choi, Dale O. Stahl and Andrew B. Whinston, Macmillan Technical Publishing, 1997. Easy to read introduction to the electronic marketplace, its strategic implications for businesses, and policy issues. The Economics of Electronic Commerce offers an integrated overview of the electronic marketplace and the Internet Economy .
Electronic commerce means many things to many people.
In this newly defined world of business, it is vital to have an insightful understanding of the broad spectrum of issues affecting commercial uses of the Internet and the next-generation information infrastructure. While there is a considerable uncertainty about who will be the winners and what products and technological standards will dominate this new arena, the basic foundation for a totally unique competitive market has been laid and so has the stage for a fundamental market analysis using economics. This book is not about how to use the Web or how to set up a Web page. This analytic foundation is most lacking in other books on electronic commerce. The Economics of Electronic Commerce , after two years of its publication, still delivers advanced, academic and essential insights into electronic commerce and the Internet-based economy.