A1.There are a number of fields that require the services of a Public Relations Officer, which makes this career very interesting. It is a relatively new area in India and demands dedication and extensive knowledge about the cause being fought for such as child labour, women's' issues, the environment, political ideology and so on. A2.Although formal training is not essential to become a public relations officer, it has proven to be an advantage especially in the competitive job scenarios. Most companies do take on young graduates in subjects like psychology, economics, marketing, sociology etc.
Experience is another binding factor that ensures success.
Some of the topics covered during training are communication, marketing, advertising, research methods, media techniques, media planning, script writing and editing, news editing, partial mass media etc. A3.The opportunities are immense for potential Public Relations Officers. As outlined in the 'Areas of Work' section, work can be found in government offices, private companies, advertising agencies, tourist resorts, hotels, banks and financial institutions, non-governmental organisations, private consultancy firms etc. Depending on the designation and enterprise, the pay scales will definitely vary. Government departments usually have the junior and senior information officers and they are paid as per fixed rules.