We have a lot more leeway to be creative. Shake Your Booty's customers are progressive and professional. The stores generally attract women age 18 to 50 who want to look fashion forward without being too wacky and without spending a lot of money. McCleary and Amoroso agree that the toughest part about running a retail business is finding good sales people. When we have a few bad apples, it really drains the business.
Employee training makes a store successful, the two agree.
Shake Your Booty employee handbook, new workers shadow established employees and role-play with the owners. If you work for a big chain, you might never meet the CEO, McCleary says. We try to impart upon our employees that it's a different kind of retail experience here.