New hires learn how to handle a camera, even those who may never use one. Carter believes this cross training helps people understand each other's duties and challenges. Producers receive specialized training in crafting quality newscasts, with heavy emphasis on writing. It varies by person. Emphasize Journalism First, Production Second At WBAL-TV in Baltimore, news director Princell Hair believes his most important responsibility is growing strong editorial judgment among his producers.
Hair says the process begins in the morning meeting, during story selection.
Producers are part of the editorial questioning. Hair expects his producers to keep those values in mind as they prepare their shows, talk with reporters when the stories are in development, and come to the afternoon meeting with updates. Even in post-show meetings, Hair keeps the focus on editorial content over production. When you live in a place like Wichita, coverage of severe weather is probably the most important thing a local news-intensive radio station can provide. And during major storms it's imperative that your reporters know what they're talking about.