The course emphasizes executive leadership, policy making, and the application of behavioral science concepts to management problems. Ethical decision making and international management are integrated throughout. Strategy provides a rigorous and comprehensive framework for analyzing and developing competitive strategy. Topics include industry structural analysis, competitor analysis, strategic groups, entry and entry deterrence, strategy toward buyers and suppliers, competitive strategy in emerging industries, declining industries, and divestment. Economics applies microeconomic principles to pricing and costing of real world commodities and services.
Emphasis is on the transfer of economic concepts to real world situations.
Financial Accounting II stresses product costing, assets and equities, and liabilities from the perspective of managers as knowledgeable users of accounting information. Quantitative Methods II covers inventory control techniques, project management methods, and related concepts. Case studies and computer packages illustrate and reinforce the real-life application of the various topics. Marketing provides a managerial orientation to marketing in complex, rapidly changing, global environments. Topics include consumer behavior, competitive analysis, environmental analysis, market segmentation, marketing research, and major marketing decisions.