A link carries out an action. In the screenshot below of the University's webpage, links are the red text.
Links can be any color.
If not specified, links are blue. In the Front page Editor, highlight the text or click on the image you want to make a link. If you do not know how to place an image on your webpage, refer to the Image section of this manual before making your link. Click on the Hyperlink button on the menubar. See Image below.