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Maximizing Visitor Value About the Author Brian Clark is the President of Orlando-based independent media production house GMD Studios . He is a frequent presentor and consultant to independent entertainment and new media providers on empowering digital technologies. If your site is already producing a value per visitor higher than five cents, you probably don't feel like you're rolling in money, but you've at least seen a small commission check or two. Focus on expanding the sticky features in your site, such as bulletin boards, classifieds and content. You know more about what your audience will click on and buy, so can spot good program matches quicker.