Noosh Downsizes, Cites Market Changes Noosh has reduced its workforce by approximately 55 employees, affecting sales, marketing and training, but not engineering or product development, according to Senior VP David Hannebrink. More than 100 employees remain with the company. Hannebrink said that changes in the E-commerce model as well as cash conservation were the primary reasons for the move. Print is still a major factor in our business, but customers have expressed the desire to use Noosh technology for other things, so our skill sets have had to change, he said.
Layoffs affecting sales reflect the change of focus.
Some of our original sales force was not qualified to sell enterprise solutions to large buyers, Hannebrink said. He indicated that the new sales force would include print expertise, but would not be centered on traditional print sales. Other cuts will affect marketing and creative service positions, as well as some training and deployment personnel. Hannebrink asserted that Noosh has ample deployment resources, both within the company and among the independent consulting and integration communities, to deploy the increasing number of Noosh projects. Company revenue has increased during the past several quarters, and Hannebrink said that Noosh has met or exceeded the financial goals promised to its investors.