The proposed policy on nutrition labelling is a springboard for renewing emphasis on healthy eating. It invigorates our nutrition messages with a practical tool, Nutrition Facts. Comparing food products will become easier. The findings provide us with an idea of what consumers and intermediaries are thinking and will provide some valuable information as we further develop messages, in collaboration with partners, on nutrition labelling. Food label education is a shared responsibility between government and stakeholders.
Education needs to be directed to various users of the food label.
One group was held in each of Halifax, Qu bec City, Toronto, Montr al and Calgary. Intermediaries primarily deal with populations who have health issues. While some do work in the school system or public health, their perspective is shaped by the target groups they work with. This starts with an understanding of foods and making healthy choices when selecting what to eat. Labels need education to be understood by consumers.