Before filling an order, test sample mailers on the client's equipment. Make sure that folds don't tent, perfs hold together, and all information on mailers is accurate and in the right place. Watch the clock. It gets to the point sometimes where you pull your hair out to meet the delivery needs of clients. Adding Security Distributors can impress mailer clients by offering security features.
Distributors say the work is worth it.
According to Rizzo, mailers are at the head of the class in terms of profitability and client loyalty. Rita Tiefert is an assistant editor at FORM Magazine. Back to the top. Copyright 2001 FORM Magazine. All Rights Reserved.