Link to extra information for detail. Dense text documents without the contrast and visual relief offered by graphics and careful page layout are difficult to read. Highly graphic pages, however, can be extremely slow loading when using a modem or the graphics can distract the reader. Web pages need a mixture of visual sensation, text information, and interactive hypermedia links. Concise segments of information fit better on the computer screen.
Long pages tend to be printed instead of read online.
Spelling mistakes detract from the professional look and feel of a Web page. The accuracy and quality of the information begins to fade with each spelling mistake. If your Web editor does not have a spell checker, open your content in a word processor and check the spelling. Current versions of Microsoft Word and WordPerfect will open HTML documents. Why Web Users Scan Instead of Read.