Of course, the Sony Consumer hardware division also has to share the Mini DV market with JVC, Panasonic, Canon, Sharp and other. Nevertheless, we are renewing and increasing our commitment to this segment of the industry. We will be cutting prices and increasing inventory on both consumer and professional Hi 8 products to address the needs of these end users, regardless of whether they're shooting for money or fun. In a related story, one thing we WON'T be stock more of is Sony's highest quality and most expensive Hi 8 tape. The Pro 8mm product line up will continue to support the HMPX and HMEX products.
Limited supplies are still available for aficionados.
While delays continue for the Panasonic equivalent, Pro Tape is pleased to announce that a demo of JVC's new camcorder will soon be in the house. We'll be sending back news from the front during and after the show. Also, there are Pro Tape flyers at the booth with savings exclusively for NAB attendees. The Kron is the newest release in the highly successful Casablanca NLE series. This follows the recent Avio additions including the Church Edition.