For the last few years, the American economy has been booming. We've had and unprecedented period of growth, the lowest unemployment on record, and just been having a terrific financial time. Now signs are pointing to a slowdown. A slow economy is a bit like a traffic jam on a freeway.
Individual behavior adds up to collective response.
If businesses look at forecasts of a slower economy and put on the brakes of spending and hiring, it slows the whole flow. I don't want to be one of those doomsayers, who by predicting a slowdown helps cause one. My goal is to help you succeed. Having run a business through an economic downturn before, I know there are steps to help assure you survive and even grow stronger. One of the interesting, counter-intuitive, facts is that the number of new businesses actually increases in a slow economy.