Managing project deadlines will be easier if you enlist the help of a good project management software package. As long as you've identified in advance what your program needs, then realistic program deadlines will develop naturally. Other deadlines, such as trade show exhibits, new-product announcements, or print advertising campaigns, can be used to inspire an externally motivated Internet marketing team or individual, helping them to stay focused. With Internet product and feature announcements appearing almost daily, the temptation to keep up with the pace-setters by constantly expanding and retooling Web activities is overwhelming. Remember, Internet marketing programs shouldn't be static-that is, launched without a plan for upgrades and revisions.
Good programs are ongoing and always evolving.
Add additional functions and content during the program relaunch phase, so you have a reason to continuously promote your online activities to existing and new customers alike. Finally, if everyone signs off on the team's original goals and agrees to stick to them, your Internet marketing program will evolve into the best customer-oriented vehicle possible.