And regardless of your take on Playboy's content, there's no arguing that early recognition and rapid adoption of new technologies has been an important factor in its success. Many years ago, I wrote an article about Playboy's use of desktop technology to produce its magazine. Shortly thereafter, many of those companies disappeared into oblivion. If you adapt, if you use new technology to benefit your business and remain one step ahead, you'll survive. We must avoid using dicey economic times as an excuse for safe practices and stubborn behavior.
Innovation is risky - but so is sitting still.
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