Introduction Take a look at the marketplace.
Consumers' awareness of the value of eating fruits and vegetables and, in fact, their consumption of fruits and vegetables has increased. I would say no. With increasing frequency consumers are choosing food products that claim health benefits. Manufacturers of cereals and whole grain products claim improved health by eating their foods. Consumers have turned to calcium-fortified orange juice in large numbers to bolster calcium intake during both the formative years and during later years to alleviate symptoms of osteoporosis.