The course is designed to introduce you to an integrated marketing communications concept, whether from the point of view of a client, agency, or consumer. The instructor takes you through an overview of marketing communications methods such as advertising, public relations, personal selling, sales promotion, and direct marketing. You then discover how to develop these methods into an integrated marketing communications plan. If you are a professional whose responsibility is planning for marketing, advertising, public relations, or sales, this course can help you create an effective marketing communications plan. This course also benefits professionals who need an overview of marketing communications.
Enrollment is limited.
Previously, he spent 14 years with General Electric, where he held various creative, account management, and management positions with GE's renowned Advertising and Sales Promotion Operations and the Electronic Components Division. He teaches at the University of Santa Clara, in both undergraduate and M.B.A. programs. She is director of marketing at Modalis Research Technologies and a lecturer in marketing at San Francisco State University. She has worked in various industries in the United States and Europe. Formerly, she held positions as senior vice president of marketing planning and marketing research at Kraftanlagen AG, Germany, an international engineering corporation, and as marketing manager at European Formula Drivers Association, Luxembourg, a multinational firm that organizes and promotes motor racing championships.