Not only does your ad reach this elite audience, but you also gain exposure to the future leaders of tomorrow. Family Medicine readers are the role models who help mold residents' and students' future purchasing decisions. If your product is recommended by family medicine faculty, just think about the tremendous weight this carries with residents and students once they move on to their own practices. Family Medicine is published 10 times annually. Family Medicine readers are particularly attractive to pharmaceutical companies since they are both family physicians who see patients as well as teachers who influence residents and students who will become future family physicians.
Family physicians are a prime market in the current medical environment.
In many cases, STFM members are the decision makers who determine which textbooks to use in their courses. In many cases, our members are the writers and editors of the family practice textbooks sold by publishers. Our journal is read by an audience dedicated to the value of continuing education, and one that is likely to attend, as well as spread the word to other faculty and residents about valuable conferences, such as yours. The family medicine community is transient in nature. Advertisers look to Family Medicine as a consistently reliable forum that family physicians use when planning their career moves.