Harpers Bazaar editor Alison Verness believes that the answer is to give readers the latest information. We try to be as fashion forward as possible. In a way it's all been broken down. You can't stop people seeing trends, having access to that kind of information. Even the weeklies are picking up on what celebs are wearing on the red carpet, so you can't expect people to wait.
Fashion is a monster.
As Verness points out, the difference between now and a couple of years ago is that with the Internet, consumers are almost as well-informed about trends as industry professionals. There was some newspaper reporting on shows as they happened, but nothing like as much as now and images were strictly limited. The good news is that both Clements and Verness see this as an advantage for Australians. Australia is ahead, we can interpret a trend as it happens. A consumer can go 'OK, it's stripes' - and interpret it from whatever is in stores and what they already have.