Nobody wants to buy a book with his or her name listed incorrectly. If possible, add student photos along with their recipes. Divider pages are another feature that s easy to personalize with colored paper, artwork or photos, and helpful tabs. Consider whether you want each recipe to be complete on one page or continue to the next. Price and number of recipes will likely be factors in your decision.
Good promotion is essential to a successful sale.
Although Mariposa Elementary s cookbook fundraiser was profitable, Patti Knoester says she regrets that lack of help meant she did not publicize as well as I should or could have. Most publishers offer promotional tools aplenty, including posters, press releases, gift certificates and advance sales coupons, and counter displays. Be sure to utilize these resources, and, especially if you re working without a company, devise some fun strategies of your own. So if you ve decided to chuck the chocolate sale this year, consider cookbooks. I d do this one again.