Don't repeat accusations or negative comments, even to deny or rebut them. Reporter s questions are seldom quoted. Your answers are. Don t guess or speculate. Fact sheets are outlines that present your news in the form of itemized facts.
Fact sheets have two advantages.
They enable you to include more information than you can get into a normal news release, and they permit news people to write their own stories rather than having to edit yours. A better story may result from a fact sheet if it leads a reporter to look into News Release Basics 1. Use the Proper Heading. Okay, you ve got news and you re going to write it up and send it out to the local news media. The Headline Sells.