If they'd be more original, they wouldn't be losing money now. But you see, this is one step over Power Rangers toys. Aw shit, Frank. The kids are gonna want TOYS that morph too, you know. That's a real cost saver right there.
Kids have a great imagination.
Well lets say this is him. Let's say also that this is what Optimus Prime morphs into. And the kid is like, wanting him to morph.