The Web really has just begun. The audience is growing and according to IDC Research , they're willing to spend. There is no easy formula to making money on the Web, but there are some simple things that will improve the success of your site. How do you do If you're expecting a cash flow from your site you need to look carefully at what you're selling and how people traditionally shop for these items. Shoppers online and off, tend to fit into three categories - hunters , gatherers and procrastinators .
Hunters are there for a purpose and have a small set of criteria for their buying decision.
They know what they want and will buy if the price is right, the product is available and the retailer makes it easy. In the offline world they'd walk into your store, go to the section they want or ask a salesperson for the product. Online they'll do the same - the best option to cater for these guys is to offer a search facility to your inventory so they can get where they're going quickly. Gatherers tend to shop for the pleasure rather than the chase. Just like the real world their reason for being in your store may have more to do with whether it's a good hair day than a specific need.