People who like to whiz up and down highways in their cars need a highway. That restricts the opportunities of people who like to live in a healthy countryside environment without any highways. It has long been the practice in all societies that those individuals who attempt to maximize their profits without considering the community will be expelled from that community, excommunicated. This is a normal defense mechanism for any biological or social system that does not want to end up destroying itself. In this case, there is nothing good about internal competition.
Every society is based on conflict.
Life is conflict - a conflict between people within certain communities, between communities, between people and nature, etc. Naturally, there are people who would prefer to use an area devoted to a highway to pick chrysanthemums. The highest value for me truly is human freedom. From what I have read and heard about sustainable development I can sense a certain willingness to restrict personal freedoms. The researchers found that the better part of our transportation needs are necessitated by circumstances rather than by the needs of people.