Also during the semester, an academic excursion of two-three days may be planned to a more distant location, such as Prague, Czech Republic. The exact destinations vary from semester to semester and are determined at the beginning of the program. This information is considered confidential. Born in the U.S., Dr. Heller is now an Austrian citizen and the Director of the Archives of the Vienna Academy of Music. This course is a study of basic marketing principles applied to the international environment.
Global marketing is one of the most exciting fields of business and one of the most challenging.
The course examines foreign entry, local marketing and global management. This course deals with the ever-growing global interdependence, the major problems and challenges at the international level and the response of the international community. Being abroad means confronting aspects of another culture that one cannot always know or anticipate. It is intended to assist the students in dealing with and learning from the misunderstandings and misinterpretations which arise in any living experience abroad, helping them to make the most of this experience. It is designed to provide both an academic and experiential background to the study of culture as well as a framework within which participants can analyze and process their own personal intercultural experiences, utilizing various instructional methods, including lectures, videos, panels, discussions and simulation exercises.