Of course the trend didn't stop there. Companies wanted more than to just have their names on school buildings. They wanted a bold new kind of partnership that brought their very stores and products into the school's everyday life and curricula. Of course it's not unusual to find a fast-food shop in a college student union. This newer idea took that a huge step further.
Kids love to shop anyway.
I'm telling you, we put in a Sharper Image right next to the computer lab, and they'll pack the place. Have home ec right next door to a Sears. We'll call it the schmall. Talk about pushing salary caps to the max. I had all kinds of top names lined up, but I kept running into the same sad wall.