Consider how you can use summaries, headlines, and other clues to provide impact and context, without forcing people to read the whole story. A successful summary or headline will both inform the reader and be engaging or intriguing enough to encourage further reading. In contrast, you should also try to anticipate how much depth your readers will want or expect. As you do your research and development, look at your source materials and decide which your readers might want to access directly. Structure for change.
Few topics remain static over time.
Facts and figures need updating, new information comes to light, additional connections and angles arise. Think of how to allow your piece to expand or evolve as circumstances warrant. This kind of context can be invaluable, especially for any kind of news coverage. If you are writing for the Web first, these techniques will ensure that your piece is effective, and that you don't miss any important opportunities. If your work will run first in print or broadcast media, then you'll have a good idea how to structure both versions of the work so that they will complement each other.