It may be offered free to a small, but local, publication whose editors are looking for content. The pediatrician's name is established with patients and potential patients. It's not just a marketing device. The parents reading the material, regardless of whether they ever contact the doctor, are obtaining valuable advice that may help them take care of their children. To be successful in communications, you must be constantly studying the basic techniques and honing your skills Your career begins the day you decide this is something that you are really interested in.
Fundamentals are critical.
Photographers must excel with stills, video and computer graphics. You should develop an understanding and a critical eye for all communications. You must avoid cliches like the plague. You must know what they are not doing, too. You probably want to pick a college with a communications curriculum.