Sun -herbs need full sun, i.e., at least 6 hours of sun a day. Water -herbs do not like wet feet. They need an inch of water every 10 days or so. Soil -good, average soil that drains well. It is important to add organic matter to the soil to provide nutrients and to lighten up our Virginia clay.
Good additions are leaves, peat moss, and manure.
Also a handful of lime or wood ashes at the time of planting will improve the ph. Local soils tend to be acidic. Annuals -basil, cilantro, dill. The rest should be purchased as plants from a nursery. Herbs can be grown in pots , either plastic, ceramic, or terra cotta.