The general objective of the course is to develop the student's knowledge and understanding of the retail sector and the role of the retailer in the exchange process and in the marketing system. It is essential for you to learn the meaning and proper use of the basic terminology. Both marketing and retailing terms will be used extensively in class and will also appear on examinations. Attendance and punctuality are important requirements, as well as, a personal responsibility and professional commitment for each student in this class . When you signed up for this course you made a commitment that you would be able to arrive on time.
Late arrivals disrupt the class and the learning environment.
One excused absence for personal business is available for your use during the semester. You decide when you want to use it. If you have to miss class for illness or another approved and documented reason, it is your responsibility to obtain the necessary information concerning class lecture, handouts, assignments and field trip information. Please exchange your phone number and e-mail address with two other students. It is your responsibility to lean what you missed.