Each time you plan a new event or activity, use this drill. Return to Top Before. Think who your main audiences are. Talk with people in those groups and be sure your program makes sense to them. Ask them the best way to reach others like them.
Focus groups are great.
They keep you focused. Check with your marketing friends. If you have MWR Marketing available to you, work with them. Make sure all your publicity efforts have feasible production schedules and are carefully planned to meet the deadlines of all those who will publicize for you. Let your installation media know what you have planned.