The study of public relations research, plan and proposal development, and strategy implementation. Students will become involved in actual research, goal setting and specific strategy development in identifying and planning to meet the public relations needs of an organization. A course which serves the function of synthesizing the students' knowledge of organizational communication. Opportunities for putting theory into practice are provided through organizational assessments in real world settings. Emphasis is put on the practical application of diagnosis, analysis, recommendations and intervention strategies most closely related to the structure and function of organizational communication.
Internships are available in a variety of organizations and activities related to the major.
Information about available internships and requirements may be obtained from the department office of any faculty member. May be repeated to a total of 15 hours. A seminar course focusing on the interaction between communication and human societies. Includes a discussion of principles of editing, directing and production criticism. Introductory course in television production theory and techniques.