For example, if there is a management company that handles a number of convenience stores, you want to tap into their weekly specials trade. That's a banner for the building and perhaps even one for out on the highway. If they manage three, four, or more convenience stores, then your cash drawer is ringing. Some banner makers charge by the letter or the word. That can be a formula for fiscal disaster.
Many banners are a just a few words, a few numbers, and a dash of color.
For example, they allow seven words for each banner and then charge a dollar for every word after the seventh. Some shops figure their banner business based on the amount of gross per hour. Yes, the banner business is booming everywhere. Think about it. This site is best viewed at 800 x 600 resolution.