The challenge isn't finding that one enormous mega-deal, but to have risk spread out across enough smaller deals that the odds of one or two hitting it big increase dramatically. For every thousand ideas, perhaps one in ten will have enough merit to be turned into an experiment. Most experiments won't pay off, but that doesn't mean they're worthless. A business concept that gets killed rather than scaled up isn't a dead loss. Every experiment produces learning that, if captured and shared, can help a company increase the odds that the next radical idea finds its mark.
Information technology creates competitive advantage.
The question is whether you can apply that technology in a unique way. The same is likely to hold true for the billions companies are now spending on Net-related technology. If technology is going to become anything other than a great leveler, CIOs will have to become Chief Imagination Officers. If technology is going to become anything other than a great leveler, CIOs will have to become Chief Imagination Officers.