Levine says he has five to ten drivers asking him questions on fuel economy every day. There are real bragging rights associated with being on that first page. Levine believes that some of the improvements made in fuel efficiency and fuel consumption are directly related to feeding this information back to the drivers. The driver is using this information as a tool to prove to himself, his colleagues and the company that he is a good driver. Being fuel efficient also makes Bison Transport more competitive.
Fuel is a major part of our operating expenses.
If we are fuel efficient we are certainly directly impacting our bottom line. I think drivers are much more aware of the way things go in society than they might have been a generation ago. I think they are aware of the pressures. Now we still have to pass out information to everyone and make sure everyone is on an even footing. By ensuring that their drivers can make a direct connection to the positive impacts their improved driving performance has on meeting the emissions reduction goals, the Bison executive has ensured the continuing success of their program.