It's not something everyone can do. Samboursky lists the disadvantages - users have to download the software themselves, the adverts take up an eighth of the screen, the messages can't be closed at will and the company still uses banner adverts. Still, 1st Up has heavyweight backing and is already much larger than iWeb. Then there are the leading ISPs who have developed their own internal client based solutions. Samboursky has big dreams.
Expansion is in the cards.
Even with just one ISP or the few we have now we are one of the biggest advertising content distribution networks on the Web today. This shifts a lot of the power game on the Internet. Though he says he won't dismiss the idea of a buy-out, he confides that it's not really his goal. Instead he's building iWeb to go public some time this year or next. This is an exciting market and we need to keep the momentum up all over the world.