In this regard, our local media have a unique role to play to contribute to nation-building. They must also keep up with the competition or lose their relevance. Competition for attention will be particularly intense for our young who are more educated and net savvy. Amidst the international array of programmes at our fingertips, it is heartening that local content remains dear to the hearts of Singaporeans. Whether it is in news or entertainment the audience is more interested in themes that reflect the local environment.
Local dramas continue to tug at our heartstrings.
We will also continue to turn to the local media not just to find out about local events but also to get a local perspective on international developments. In March this year, I announced that the Government was reviewing the structure of the media industry in Singapore. The media market in Singapore is small and fragmented. Unlike the telecommunications industry that services the world market, too much competition is unsustainable in the local media industry. It may lead to a lowering of standards and an appeal to the lowest common denominator.