98 UUA General Assembly '98 Crisis Communication in the Electronic Age Deborah Weiner, UUA Director of Electronic Communication Debbie Weiner presented ways to deal with the press and others during a crisis.
Equal access is the rule.
This means information is important, powerful, and potentially destructive. Make sure that those who have it know how to use it and are invested in the same goals as others. When crisis hits, decide on a team leader and make sure that others involved or in the know support that choice and plan of action that follow. Minimize the number of people who speak to the press so that your organization is represented by one voice. Instantaneous communication is not just possible, it is the order of the day.