Fair trade encourages new and better thinking and action within the U.S. international aid community regarding economic and relief programs. Such paradigm shifts will strengthen producers and improve the quality of products from developing countries. Bridging environmental and economic development efforts, fair trade can turn sustainable economics theory into reality. Clearly, there are an array of receptive audiences. Amongst ethnic Americans, obvious potential allies in this international cause, the process of assimilation into the American consumer-oriented society has frequently sparked disconnects with roots, culture and engagement in global economic justice issues.
Fair trade can rebuild and sustain cultural connections.
In summary, there are clearly U.S. concerns related to skewed trade practices and impoverished farmers in the global South. Fair trade practices address these issues at a variety of levels. And, we as Americans benefit from utilizing this powerful new tool for social and environmental change. In a global village, we prosper as our less fortunate neighbors prosper.