Course may provide opportunity for student travel to the region upon completion of the semester. An analysis of worldwide marketing opportunities through a consideration of political, legal, economic, and cultural factors in the international context. A comprehensive study of the planning, organization and implementation of marketing plans for all segments of the sports and recreation industry. Other issues addressed include the impact of new technology, laws, cultural changes and other uncontrollable factors on sports marketing. A study of policy and strategy formulation in the context of international marketing.
Emphasis is placed on both the theory and application of international marketing decision processes.
The internship program as conceived and implemented is an unusual program designed to provide an opportunity for students in the College of Business Administration at the University of Wisconsin-La Crosse to participate in an approved program with a cooperating business, governmental, or civic organization for usually 15 weeks of their undergraduate work. For additional information, see internship description under the College of Business Administration heading. Repeatable for credit. 3 Professional Sales Management Development and control of the managerial structure for the basic elements involved in the sales function. 3 Advertising Management Principles and problems involved in the development of advertising campaigns to include advertising research, media planning, budgeting, creative issues and ethical considerations.