It was advice from the grave, and it was powerful. Once I spoke to a big Unitarian church, and many people got up to say how that ad moved them. Of course, you can't reach people who aren't ready to be reached - but the middle is ready to be reached, certainly when it comes to saving the Earth. We need something to allow them to manifest what's already in them. And entertainment can do it.
Entertainment is the most powerful form of communication in the world.
It throws your defenses to the winds, you're captured, you're part of it by definition. You go someplace else and come back, whereas if somebody's lecturing or giving you facts in a documentary, your mind produces little responses. Somebody pushes, you push back. Entertainment isn't pushing, it's attracting - it takes you inside a new world. The most powerful ingredient is simply the sharing of experience .