As a part of this integration, HotData will also provide real-time address verification and standardization services at no cost to Microsoft's Commerce Server 2000 customers. For B2B sites, visitor profiles include information about the visitor's company such as revenue, number of employees, and SIC code. Web sites can use this information to route an incoming lead to the appropriate sales channel. For B2C sites, HotData provides demographic and psychographic information on visitors who register at the site, providing a personalized visitor experience. HotData can also verify that an address entered by a user is deliverable, filtering out invalid leads and ensuring that product shipments arrive at their intended destination.
Errors range from simple transposition to outright fraud.
HotData can catch these mistakes while the visitor is still on the site. There is clearly a need for real-time customer intelligence, and we are very pleased to work with HotData to provide this crucial service to our customers. The Microsoft .NET Platform, announced June 22 at Forum 2000, is Microsoft's initiative for creating the next generation of software, which melds computing and communications in a revolutionary way. This vision offers developers, businesses and consumers the ability to harness technology on their terms and with the tools they need to create truly distributed Web Services making information available any time, any place and on any device. Commerce Server 2000 is an integral piece of the .NET Enterprise Server family which includes Microsoft SQL Server 2000, Internet Security and Acceleration Server 2000, BizTalk Server 2000, Application Center 2000, Host Integration Server 2000 and Exchange 2000.