Each emphasized word should be clear on its own and when a visitor reads the emphasized words in a sequence he or she should understand logically the page s main ideas. Avoid italic type , if possible, because it does not display well on computer monitors. Avoid capitalizing entire words for emphasis because this increases reading time and puts excessive strain on the eyes. Use serif fonts sparingly. Emphasize minor textual points to make them stand out and make sure they are useful even without the surrounding text.
Lists draw in the scanning eye.
Use numbered lists when the order of entries is important and unnumbered lists when the sequence of the entries is not important. Links should be meaningful headers or a brief description of the information to be found in the linked Web page. Always remember that some visitors may be using screen readers to view the Web page s text, so keep in mind how the page s text will sound if read to someone.