Eight out of 10 Web users report brand names favorably sway decisions to buy online, partially due to the implied security of dealing with a known entity. The Web actually supplements store traffic. As you arrive, the proprietor greets you at the door. You've dined with us before, elsewhere. We're glad you're here .
First impressions are important.
The decision whether or not to enter a site takes place within 8 seconds. Personalization is a proactive, Web design strategy. Control lies with the developer of the site. Excite reports Web users that personalize their experience are 25 times more likely to return. You're immediately ushered into a comfortable room and from the available, pick a favorite table.