All the content for the design should be collected and assimilated in this phase. The purpose of the implement phase is to achieve effective and efficient delivery of instruction. To be effective the design must transfer the information to the student so that the student effectively understands and has complete mastery of the information given to learned. The speed and effectiveness of the delivery is an important issue here. This phase will evaluate the efficiency of the entire design process and how effective it is in delivering its message.
Evaluation can either be formative or summative.
The purpose of the formative evaluation is to determine any inefficiencies before the final product is released. The summative evaluation is done after the final process and often determines wheter or not the final product will be continued or discontinued.