The ultimate goal of any public relations effort is for a corporation, institution, organization or individual to win favor with the general public. In order to do this, the public's interests and concerns must be addressed.
Good communication is the foundation of any successful public relations campaign.
Some are born great, some achieve greatness, and some hire public relations officers. However, public relations as an industry or practice has only been around since the early 1900s. With the dawn of the Industrial Revolution, young corporations discovered that their growth depended on gaining the goodwill of the masses. Those that succeeded prospered. Those that didn't met a quick demise.