That's because we don't want our clients regarding us as competitors. It's very small. This is still the early adoption period in Japan, and most of the e-business is handled by large companies. Venture businesses are at the center of the online shopping boom in the U.S., but it's not the case here. Companies like Sony, Japan Victor, Matsushita Electric, Lawson, 7-Eleven, and Softbank dominate the market in Japan.
Japanese consumers are concerned about doing business with small retailers.
They've read stories in newspapers and magazines about fraud and security leaks on the Internet. So they're very reluctant to part with credit-card information over the Net. They think the fax and the phone are much safer. But customers are beginning to realize how convenient the Internet is, and I think in the next year or two, the business will begin to grow quickly. The cost of telephone calls is coming down, and that will change everything.