Web PR Public Relations is an important part of web site promotion that most people don't think about.
Editors are constantly on the hunt for good leads.
But you can't just write up a press release and expect editors to come knocking on your door. You have to develop an angle and make it interesting so they pick up your story. There is also a special format that a press release should be written in so the editor reads your release instead of just hitting the delete key or throwing it in the trash. Tips when writing a release Target, Target, Target. Get what you have to say out in the first paragraph.