This presentation will explain how the ICE protocol is impacting online syndication and enabling new business models for companies in virtually any industry. It will also provide examples of how successful companies are using applications based on ICE to syndicate content today. As more and more businesses of every kind move to the Internet, there is an ever-increasing need for online syndication, that is, the distribution of information and content to partners and customers. Manufacturers can distribute parts information to resellers.
Large enterprises can keep documentation in sync across multiple sites.
Businesses of all kinds can automate business processes by exchanging documents such as purchase orders and receipts with their vendors and customers. Portals and merchant websites can aggregate content from many content publishers and other websites. Why a syndication standard is necessary Exchanging content may sound easy enough, but without a standard way to automate this process, sharing online information across a network of partners becomes an expensive, ad hoc event. Adding each new partner requires customized, manual, time-consuming procedures. With each new partner, the content provider must negotiate type of content, content format, validation, delivery options and frequency, notification, reporting and monitoring, and issues of proprietary technology.