To many entrepreneurs, that kind of growth would suggest trouble in the offing. To reach that goal, Taylor juggles at least 40 new-product development projects at any given time and introduces 40 to 60 new products per year, adding to a portfolio of more than 400 varieties of cookies, dough and related products. Meanwhile, she s expanded the company from selling frozen dough in the Pacific Northwest to providing baked cookies and dough to ice cream makers, candy companies, restaurants, frozen dessert manufacturers and in-store grocers nationwide. There s a feeling that if you grow fast, it s going to hurt profitability and wealth creation, says Cox. We found that s not necessarily so.
Fast growth can be a good thing.
Mark Henricks is an Austin, Texas, writer who specializes in business topics and has written for Entrepreneur for 10 years. Inc. All rights reserved.