For the arty crowd, make that kitsch destinations like Capri, Santorini, Mykonos and Provence. With visitors spending more time in one place they feel passionate about, the rental market for villas and cottages is booming. Premodern Europe is best preserved on the spa circuit. This means that, alongside the beauty spa, gourmet facilities and tennis, hunting is also offered. That's old-school decadence.
Individualism walks alongside cash in the nineties.
You can get bus-toured and groomed, see Rome like the very tender sheep of St. Peter himself. Underground sex and drug tours have been around for ages, attaining mainstream profile when Amsterdam was officially endorsed as Europe's Sin City. Out of this circuit sprang the inspiration for lifestyle tours, which include everything from bungee-jumping expeditions to touring the rave clubs of Belfast. Diehard niches for honeymooning and anniversary-celebrating continue to hold their own. The culturally dislocated can try the tour of Irish pubs on the Continent.