Knapp has been one of the key individuals in charge of creating television ads for Al Gore's presidential bid. For this campaign, Knapp had to create a new set of ads each week. The Gore campaign has provided yet another challenge.
Every ad has to do something.
However, he believes that no amount of advertising and campaigning can disguise a candidate's essential nature. In addition to Gore-Lierberman, Knapp worked on Clinton's '96 campaign, and created ads for Senators Jay Rockefeller IV of West Virginia and Evan Bayh of Indiana. Despite so much contact with high-profile politicians, Knapp said he's never wanted to cross the line from behind the scenes to in front of the camera. I'd be a mix between Jerry Lewis and Bullworth. In one assignment from a course taught by the late Government Professor Sid Wise, students went to Washington D.C. to follow a piece of legislation from bill to law.