Pier 1 Imports hired Imagination Publishing to create a customer relationship program that would reward these best customers by providing information on fashion, trends, merchandise and design on a regular basis. Imagination created a platinum and gold recognition program that included special charge cards, direct mail and the centerpiece, a quarterly custom magazine called Your Home. Your Home magazine was designed to be the primary benefit to the platinum and gold customers. Rather than rewarding customers with profit-eroding promotions and discounts, Your Home provides them with informative and interesting editorial on the subject they care a lot about, their home and lifestyle. Four color photography throughout and premium paper give the magazine a rich feel in an economical package.
Editorial includes trend, merchandise, decorating, entertaining and other lifestyle features.
Photography is provided by Pier 1's in-house photo studio under the design direction of Imagination Publishing's art director and editor. Our custom publishing program focuses on a deep-sell approach where we have successfully deepened our relationship with our best customers resulting in profitable increase business. Other Pier 1 Custom Magazines Imagination Publishing also has created for Pier 1 a semi-annual magazine for over 30,000 residential interior designers. The magazine, called Design Concepts, is 36 pages of editorial written specifically for designers.