Responsibilities include copy writing, publicity phone work, writing and mailing press releases, mailing review copies and proofreading. Assistant will be very involved in all aspects of projects from concept to production. Additionally, The Media Edge handles clients who have chosen to separate their media needs from their creative agency. Review geo-demographic and media usage analyses from syndicated research sources. Enter advertising schedules into computerized tracking and billing systems.
Issue buy orders.
Develop media post-buy and position reports. Resolve billing discrepancies. Prepare buy recommendation documents for client review. Maintain client inventory by monitoring schedule changes occuring during each on-air period. Analyze Nielsen ratings and data to check performance of client buys.