They come in chocolate, vanilla, coconut, strawberry, banana and mocha flavors. There was good reason to get pumped up when Balance Bar came public last year. Yet oddly enough, Wolfe's arrival did not help the company's branching out into beverage lines. Growth in the past came from adding new distributors and coming up with new bar flavors. Once they maxed out the retail outlets, the heady growth came to an end.
History repeats itself.
It did with Balance Bar. There should be legitimate concern here. The timing of the meltdown is important since the start of every new year is often filled with new year resolutions to trim down. The Balance nutrition-rich energy bars became a logical, healthy, food substitute. By starting out so poorly in 1999, the company may have difficulties for the rest of the year.