Interactivity and navigation are the fundamental visual changes in the entertainment landscape. Now people can investigate information spaces and interact with them. No longer are they bound by the script and director's version of events. But the immediate satisfaction users can get from the web has created an interesting challenge. As developers we deal with what has been called the 'Action-User' paradox, which states that people don't wish to do any upfront work, they just want to dive right in.
First impressions are everything.
For entertainment sites the operative word is integration. Navigation, art, content, design, and technology all have to be managed and melded into a cohesive experience. Navigation itself is now part of the entertainment experience. Understanding exactly what users expect from a site and its navigation allows developers to provide a pertinent and entertaining experience. Try to get inside the head of the user to evaluate just what is it that they come to expect from a site.