The watchword of Camp Fire is WoHeLo. It is coined from the first two letters of work, health, and love. Work represents skill development. Youth learn life skills for leisure, home, and work. They also take part in experiences that help with appropriate decision-making and planning.
Health is self-development.
Children gain confidence and have pride in their actions. Camp Fire also fosters the development of ethical and spiritual values. Love represents the social development that takes place in the Camp Fire program. Lasting friendships are developed as youth learn to do things together. Through service projects, group members develop habits and communities that carry over to an adult life.