Emphasize logical flow and organization. Don't expect readers to understand the logical sequence of your ideas. It is important that the prose flow and that the organization emerge clearly. Write your ideas in a sensible sequence. Readers should concentrate on what you say, not how you say it.
Logical organization can mean the difference between confusion and clarity.
Explain what you're going to say, say it, and then restate what you've said. In this way, you provide an advance organization for the reader, explicate the main content, and emphasize to readers what you want them to remember. Be creative, and give concrete examples. Some academic writers harbor the illusion that the more abstract and high-sounding their writing is, the more readers will be impressed. On the contrary, most readers need concrete examples or analogies in order to understand other people's ideas.