Instead of linking directly to the sponsor's Web site, an interactive banner may link to a microsite with detailed information about a specific offer, and the microsite may then provide hyperlinks to the sponsor's Web site. This is advantageous to a sponsor who does not already have a Web site, or who wants to support their offer without having to their corporate Web site. Offer A promotional inducement to encourage the consumer to request more information or buy the product. Downloads of non-HTML documents such as image files are not included in page views. Server, or Host Computer A server is the computer on which a Web site's files reside and which, by virtue of special software and a connection to the Internet network, serves Web pages to users in response to their browser requests.
Every server automatically compiles a log of every hit for every user session.
The log is simply a text file in a structured format that can be interpreted by traffic analysis software to reveal patterns and details of activity on the Web site. Dynamic IP addressing, used by all dialup service providers, make it impossible to track a specific user from one session to the next. User Session, Visit or Visitor A session of activity for one visitor to a Web site. By default, a user session is terminated when the IP address falls inactive for more than 30 minutes. Server logs allow a count of the user sessions to a site, but because of dynamic addressing it is not possible to record unique visitors to a Web site unless the site requires tight user registration.