Nonetheless, it is hoped that the topics covered in this CPR will better prepare you, the business traveler, for the cultural issues you will encounter. The national language of Bahasa Indonesia is spoken all over Indonesia by the educated populace. The older generation still speak Dutch as a second language. Most of the better hotels have English-speaking staff, as do the shopping centers which cater to expatriates. However, their English can be sketchy.
Indonesian firms hoping to conduct business with foreigners all try to have English speakers.
As such, importers of US goods and services here will pay close attention to pricing, product quality, and promptness in delivery when making purchasing decisions. Moreover, they are especially fond of low interest financing. Other key success factors for doing business in Indonesia are patience and presence. Companies that have made a commitment to the country by establishing an office, or some other significant presence, will be more successful in marketing their product than those that attempt to sell their product on annual whirlwind trips. Also, brand loyalty and name recognition are highly valued by the Indonesian consumer.