Gold has been used as money since 560 B.C., when King Croesus of Lydia created a gold coin in his own image. Ever since, gold has been the world's most universally accepted form of money. Solid Protection Against Uncertain Times The only thing that seems certain in the world is change. Corporations go bankrupt, currencies collapse, stock markets crash, wars erupt, and governments fall. Paper investments can indeed soar in value, but they can also become completely worthless.
Gold has intrinsic value.
Gold is an asset in its own right. It does not depend upon any government's, corporation's, or individual's promise to repay. That is why gold is regarded by investors around the globe as the secure foundation of their investment portfolio. Easy to Buy and Easy to Sell Gold is perhaps the world's most liquid investment. It is traded throughout the world every day.