Because honesty and trust are valued so highly, they generally take the claims of the charitable cause on faith and are less likely to conduct an extensive investigation of the organization. They are the least likely to scrutinize a giving decision. For them, the act of giving itself is a sign of spiritual development and maturity and they are generally indifferent to recognition and honors. Investors give because they are financially able to do so, because they have a personal desire to do good works, and because they possess enough business acumen to give in a businesslike way. They give with one eye on the cause and one eye on personal tax and estate consequences.
Investors are results oriented and define philanthropy in the same way.
Investors do not need recognition as much as they value well prepared financial and management information. Socialites desire to help through being active in charity work, and they find social functions benefiting nonprofits to be especially appealing. Socialites have highly developed networks in their local communities and are extremely careful in choosing which nonprofits to support. They appreciate being recognized and honored for their work and being seen as part of a network of givers. They want to be kept informed as part of a continuing relationship.