This approach takes advantage of the technology to do a different kind of reporting and provides a value added over the other thousands of content providers who will have the speech available. She says publications that utilize the shovelware approach are also publications that have no online organization. McAdams spent sixteen months developing an online version of The Washington Post. In her report Inventing an Online Newspaper , she suggests newspapers must be selective about what they put online. These publications have found that niche many speak of.
Few publications can be everything to everybody.
Just because they're in your geographical area does not mean they will depend on your for information. There's no proof that there's a market for your traditional print content online, especially with so much redundancy on the Web. So why not experiment. Try something different. The Washington Post has done it.