The proof is in the sales figures. Last year, cereal sales were flat, but sales of breakfast bars increased 50 percent. Sales of yogurt in traditional containers increased just 7.5 percent last year, compared to a 358 percent jump in sales for yogurt that can be squeezed from a tube, according to a Neilsen survey. Enter toaster foods, the ultimate in convenience. Cooking requires pressing just one lever.
Eating requires no utensils.
Toaster foods are portable, reducing table time to zero. For starters, less fat and a few vitamins and minerals. Some soar above 50 percent of calories from fat. Health experts recommend limiting fat intake to 30 percent or less of total daily calories. The toaster foods also are low in fiber and provide few vitamins and minerals.