An examination of electronic media principles, covering such topics as history, technology, regulation, news, advertising, programming, audience research, business practices, social impact, ethics, and careers.
Lab requires working with the campus radio and television stations.
Required lab grade must be C to pass course. An Introduction to Electronic Media. The student will discover the history and issues of commercial radio. The student will discover the history and issues of public radio. The student will discover the history and issues of commercial television.