The first survey on cellphone consumption in China polled consumers on foreign and domestic brand-name recognition and their demand for telecom services. China Mobile subscribers make up 67.19 percent of cellphone users, and China Unicom subscribers make up 31.23 percent. China Great Wall Computer Shenzhen Co. holds a much smaller market share, only 1.58 percent, because of the limited number of cities covered by its network, the article said.
Foreign brands have a bigger market share than domestic brands.
Consumers are buying new cellphones more frequently. Only 35.19 percent of users have never changed their cellphones, and close to 64.81 percent of users expressed the intention to buy a new cellphone in the next few years. Channels to acquire communications information TV, radio, newspapers and magazines, and the Internet are the four major forms of media. More users are finding their information on communications on the Internet. About 67.27 percent find more communications information via the Internet.