Time value of money concepts, return and risk analysis, and income taxes are considered. This course is designed to provide the student with a broad understanding of the various marketing functions of an organization including the development, introduction, promotion, pricing, and distribution of goods, services, and ideas. Topics covered include consumer behavior, marketing research, segmentation, target marketing, and new product development. MF09 1.5 credits Management Concepts Effective management is fundamental for the successful operation of all types of enterprises. The course will present the principles, techniques, and concepts needed for managerial analysis and decision making.
Functions highlighted include planning, organizing, staffing, and controlling.
This course is designed to provide students with an understanding and working knowledge of the latest quantitative tools needed to participate in, contribute to, and enhance the corporate decision making process. The focus of the material will be on the use and application of quantitative skills without the theoretical detail. Computer applications, case analysis, and problem solving sets will be used extensively throughout the course.