Once, the goal of every business was simply to have a Web site, even if it wasn t much more than the Internet equivalent of a billboard.
Internet users tastes evolve at a rapid pace, however.
Browsers will never become buyers if a Web site lacks substance, at least in the form of significant product information. The fastest way to benefit from a Web presence, though, is to set up shop online, giving browsers the opportunity to find and buy products from your Web site. Creating a virtual store is a challenging process that makes designing informative Web pages seem very simple by comparison. Fortunately, software for building sites has evolved at nearly the same pace as consumer expectations. The development of an online storefront is hardly a matter to be taken lightly, however.