The goal of the last three questions is to glean out information on individual attitudes. Attitudes about how they think people see them and how they see others. Even though the hypothesis is looking how often this color is worn the last questions might lead to an explanation. Males are less likely to wear pink than females. Males are not less likely to wear pink than females.
Males are more likely to view males wearing pink negatively.
The purpose of the first set of hypotheses is to determine if males are really wearing pink less often than their female counterparts. Maybe neither is wearing pink. The second set is to find out if males are the ones that view other males wearing pink negatively. Perhaps it is the females that label them or both. The variables for the first quantitative hypothesis are independent is gender the attributes are male and female.