Management will need tight control of the technical and logistical performance of the contractors. The fee structure should be based on measured improvement at each site, not just on the number of houses visited. Adequate performance and remedies for poor performance should be clearly explained. A comprehensive and effective system for measuring field performance is essential to this type of contracting. Marketing The goal of marketing is to supply a pool of homes at a rate sufficient to meet a production schedule.
Effective marketing requires accurate targeting and a superior promotion campaign.
In the Appliance Doctor pilots we targeted and advertised to high-use customers whose electric use profiles indicated they'd benefit the most from the service. Seasonal high-use customers should be targeted because They represent the greatest savings opportunity. The cost of building the infrastructure can be repaid more quickly from higher savings. Customer satisfaction increases as the impact of the program increases. Motivation is highest for these customers.