Green plans represent the next generation of environmental policy, a necessary evolution that picks up where existing measures leave off. Today's generation owes a debt of gratitude to our forebears for their victories on behalf of clean air and water, wilderness protection, and much more. Yet, the increasingly complex and life-threatening nature of environmental problems and the acknowledged shortcomings of conventional strategies make it imperative that effective solutions be found. Countries that have already adopted green plans are showing the rest of the world how to begin solving the global environmental crisis and pursue a sustainable future. It is essential that the rest of us follow their lead.
Green planning is to society what a business plan is to industry.
It guides the wise use and intelligent investment of resources to ensure healthy growth and sustained prosperity. The word 'green' does have strong symbolic value, although it is sometimes associated with certain political factions, its root meaning is neither political or ideological. The 'green' in green planning stands for a vibrant, balanced environment that supports a strong economy and a high quality of life. Green plans today are thriving in democratic free-market societies. In these countries, the green planning process has made the public strongly aware of their responsibilities to future generations.