Broadcasters can now simultaneously distribute content for multiple versions of Windows Media, QuickTime, and Real, including Real 8, from a single Streaming Master. The Generic Media Publishing Service automatically delivers the same Streaming Master in the new formats and versions as they are released, without the time and expense associated with re-encoding. Costs are highly predictable while the workflow remains flexible. Logo images and messages are applied on the fly without altering the Streaming Master, providing easy identification of content while protecting investments in programming. Streams are composited with logos, texts and 'network bugs' that can be scaled, moved around the video frame, and positioned in time relative to the start and end of the clip.
Graphics can play once, as in a content warning, or looped throughout the clip.
The Generic Media Publishing Service provides the single, consistent streaming platform that broadcasters have demanded. With Generic Media's solution, broadcasters can finally benefit immediately from advances in streaming. The Generic Media Publishing Service transforms Streaming Masters and delivers it to the player already installed by the end-user, including Windows Media Player, QuickTime Player, Real Player, MP3 players, and gMovie Player for the Palm OS at a wide range of bit rates. Inc. Generic Media provides innovative technology and services that fundamentally change the way video and audio is published and consumed on the Internet. The Generic Media team consists of pioneering media engineers and executives from major technology companies, including Apple Computer, Pinnacle Systems, SGI, Sun and Oracle.