Spring Production, marketing, and advertising sports to the media. Impact of sports media on culture and society. Advertising and public relations strategies in professional and collegiate sports and fitness industries. How the media presents political leaders and the national issues which shape society. Emerging new media critically analyzed for persuasive content.
Final project can be a public service announcement for non-profit agency.
One each in corporate and non-profit businesses. Student learn by completing projects in advertising, corporate communication, marketing, technical writing or media. Spring Students learn to use presentation software such as PowerPoint to support persuasive presentations. Taught in the PC lab. Theories of persuasion combined with advanced public speaking techniques.