One of the most prominent gender differences involves how Mars and Venus relate to others. Men relate in a more hierarchical manner, with status being pre-eminent. A woman's propensity to connect with others explains her preference for networking and building relationships, both on a personal level and with the companies with which she does business. It also explains her willingness to ask questions when she doesn't know the answers, without fear of recrimination. And, in a scenario most of us can relate to, it explains why Venus quickly learns all there is to know about the waiter serving her table, while her male companion is more interested in getting to the point and ordering dinner.
Information sharing is pre-eminent.
Hierarchical barriers between and among companies and their customers have been shattered. The Internet is truly an environment in which women feel comfortable. Consequently, it is a venue to which women are gravitating in significant numbers. Venus tends to focus on others first before self-children, spouse, significant other, parents, grandchildren, employees and yes, even pets. She plays many roles and shares her attention with the various people and circumstances that demand her time.