News about clinics, group activities and community forums is on the Web site. To Be Great, Innovate Online commerce can help a brand fulfill its values to society. Interface , an Atlanta, Ga., carpet manufacturer, was concerned about the environmental impact of the 255,000 sample orders it sent out every year in the United States. The company designed an innovative online order and return program whereby customers can go to its Web site to order samples. This move significantly reduced the waste involved in sending unsolicited samples.
Interface now sends a reusable mailing box with a postage-paid label with the samples for returns.
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