Despite having retired from baseball and the Royals almost six years ago, Brett still inspires people. He doesn't try to separate himself. He's well-educated, got three boys, likes golf. He's just a guy. I think he's helped our image.
Image can be a concern with some sports figures.
If a spokesperson does something foolish or something illegal, the company can feel the ill effects of that bad association. Using a sports star as an endorser can be a gamble. Indeed, the negatives have been minimal, the positives many. I don't pull any punches. And I think people know that I'm loyal.