There are many factors to weigh when deciding on a merchant partner to work with. We've discussed most of them in previous chapters, leaving one of the most important, but least fun, aspects for near the end contracts. As always, you can count on us to present a comprehensive and objective report on these events. Affiliate marketing online is coming into it's own not just in the U.S., but in nearly every country. While we hear some news from abroad every now and then, most of us in the States rely on friends and colleagues abroad to keep us up to date on the international scene.
Every day there is a new success story in affiliate marketing, and every day some experiments fail.
From merchants offering great deals to affiliates building targeted sites, there is much to be learned by studying what others are doing. Our Case Studies highlight a few of these stories. Two evil executives who spend most of their time figuring out ways to get ahead through vile manipulation. Other characters include Winthrop and Gigi their malicious legal team and Robert the well meaning intern. No middle management, inept advertising people or affiliates were harmed in the making of this parody.