Some advertisers use the same creative for both types of signage. Remember, the cab is doing three things in the course of a day, says Charlie DiToro, COO for Eller Taxi Media. Sitting still at lights, passing a lot of pedestrians who are walking the streets and passing other cars. Extensions from the upper edge of taxi tops are available in some markets. Creative for extensions ties into the message on the topper.
Lenticular images can display multiple images for the same client.
The ads are like holograms, DiToro says. You can see the client s logo in static and also see pictures change when you move or when the cab moves. VID ads generally run seven to 15 seconds, but can run longer. Zip codes, neighborhoods and specific business districts can be targeted, with ad messages changing as the cab moves through a market. For example, Vert advocates running ads for financial services in affluent neighborhoods, Spanish-language ads in Hispanic neighborhoods and messages targeting college students in and around campuses.