Second Writing Course for both Business and Accounting, all emphases. Also this course takes a managerial approach to information systems concepts and applications in business, while exposing students to various types of software in the business sector. An advanced course with application of management and marketing principles to the international marketplace. Cultural, political, and geographic differences are analyzed in order to develop market strategies for global markets. Human Resource Management A study of the principles of personnel function within organizations.
Emphasis is given to the procurement, development, utilization, and maintenance of a work force.
Integrated skills course for Business. Sales Management A study of the recruitment, training, compensation, and supervision of the sales force. A discussion of sales management techniques and advertising principles from the viewpoint of the creative marketing executive. Management An advanced course designed for the marketing manager whose job it is to identify target markets and develop specific market strategies to achieve the goals and objectives of the firm. Concepts drawn from microeconomics and behavioral sciences are used to develop and implement the marketing strategies.