Read other readers.
Interstitial advertising seems poised to become the next big online advertising vehicle.
But banner ads, he says, will not be extinct anytime soon. For example, unlike last year, this year's Super Bowl ads were not sold out early, and last-minute spots had to be sold by CBS at an extremely discounted rate. There are currently less advertising dollars for everyone, online and off. I don't think the demise of the banner ad is near. When companies are forced to more carefully scrutinize their ad spending, they tend to put their dollars where they can best measure results.