He honored that part of himself instead of saying, 'That was ridiculous. Herrmann says psychologists who have studied the process confirm that learning to trust intuition is a huge part of making it work for you. Robert Pittman, the man who created MTV by wedding rock music and television, and who has more recently served as CEO and president of Time Warner, is a firm believer in intuition. I've never seen a solution to a problem come out of conventional wisdom. In almost every industry I know, the biggest breakthroughs come far ahead of the conventional thinking.
Intuition is the shortcut that pays.
In his Rockefeller Center office Pittman always keeps a notepad handy, ready to jot down the wild idea that, properly matured, will supply his next big opportunity. It's a matter of getting as much information as possible about an issue, then being sensitive to everything. Usually, something clicks, and decisions are made. Dogged rational work in the preparation phase is of extreme importance, particularly in a specialized field. It supplies the intuitive mind with the incentive and the raw material it needs.