Discovering the Making of Meaning, Reading Texts, and Negotiating Identity within an Intercultural Context. My own interest in intercultural communication stems from a lifetime of cultural code switching. This paper seeks to briefly highlight several of the challenges that individuals face when negotiating their own identities and making meaning within an intercultural context. Establishing an Audience through Biblical Text Many Christians believe the Bible to be the holy, inspired, word of God. Over the summer, Barnes and Noble announced that the Bible was the best-selling book of all time.
Few people realize that there are hundreds of translations and versions of the Bible.
However, a Barnes and Noble web search can produce a list of over 200 different versions of Bibles. With so much competition in the marketplace, publishers and editors must find a way to compete in the marketplace and attract customers to their product. One response to this challenge has been to produce audience-specific Bibles. In this project, I selected three very different Bibles to determine how the texts were framed for different readers. Making the Case for Pentecostal Preaching as a Genre.