Goals reflect the purpose of the organization, indicate the direction the organization plans to go for a specified period of time, and lay out the priorities for group action. This blueprint provides the leadership with a solid foundation from which to manage the organization. Goals motivate members and involve them with the group. If the goals of the group are determined by and accepted by all the members of the group, then the members are more likely to feel responsible for participating actively in the tasks which will accomplish the goals. Basically, people are motivated to work towards goals which they help create.
Few people enjoy being told what to do without the opportunity to influence the overall plan.
In addition, clear goals allow members to see ways in which they can contribute to the work of the organization. When group goals accomplish individual goals, members are likely to be more active and satisfies with the group. Goals organize the work of the organization. Goals serve to organize the specific tasks necessary to produce an activity. Clear goals make it easier to determine the tasks of the organization.