They fit into suitcases and backpacks, always ready to provide instant reference. A magazine ad can produce results six months, even a year after publication. Magazines zero in on prime prospects who are in the market for specific products. In fact, they are the number-one medium. A magazine ad can put a message, an offer, or specific information right into a prospect's hands to be reread, clipped, saved and acted on.
Magazines create environments of their own.