If your objective is brand awareness, there are a number of ways of achieving this online, eg. sponsorship of an event or a section within the site, eg. Megashopper is currently sponsoring the Ananzi OnLine Shopping section. If you are wanting to push traffic to your web site, you can do so by targeted banner and button advertising. Other online opportunities would be to link your campaign to special offers or competitions. To get the most out of your marketing spend, it is advisable to schedule your online campaign to run simultaneously with other media, eg. television or print.
Internet advertising can also coincide with special events online, eg.
This type of advertising is usually in the form of sponsorships, which works well when your objective is brand awareness. You will be supplied with a campaign ID and password, which will enable you to access a report and check on progress. The campaign is monitored on a regular basis to ensure that the impressions are reached. Cookie Refers to a piece of information sent by a web server to a web browser that the browser software is expected to save and to send back to the server whenever the browser makes additional requests from the server. Cookies may contain information such as registration information, online shopping cart details and user preferences etc.