Computer-based models will be applied. A study of marketing function and strategies, including demand analysis, product planning, pricing, distribution, promotion, and market forecasts from the viewpoint of the manager. Marketing research techniques and marketing policies are examined and case studies employed. An analysis of production, distribution, and marketing for the firm within an integrated global marketplace. An analysis of techniques to approach the solution of the marketing problem.
Emphasis is on research methods.
The advertising process is examined, considering types, strategies, methods, and objectives. Effective use of public relations, publicity, and sales promotions are considered. Case studies are used. This seminar focuses on leadership from conceptual, relational, and behavioral perspectives in trying to understand what it is, what factors contribute to doing it effectively. IT also provides the student with an opportunity to explore various aspects of their own leadership philosophy and personal experiences in organizations.