Employees tend to expect more from their work than merely a sufficient income as means of survival.
Such factors force organizations to find new ways for a more effective deployment of human capital. Telework as workplace innovation is well suited for organizations to realize the necessary shift in values and social preferences. For this reason, Telecooperation can be seen as a strategic building block for overall organizational change initiatives. Organizational change processes, however, often seem to lack an integration with workplace innovation projects. Workplace innovations, like the implementation of telework, are often restricted to mere pilot projects without a clear strategy for the diffusion of the innovation throughout the organization as a whole.