It may also satisfy the share of supply test with respect to the supply of static caravan sites within a significant part of the UK but it is not necessary for me to determine this. The ECMR does not apply. The parties overlap in markets affected by this merger are for the provision of sites for static caravans, either for ownership or hire, and in. There is also an effect on the upstream market for the purchase of static caravans. Demand to buy static caravans as holiday homes is probably largely distinct from caravan hire.
Families purchasing a static caravan make a long term commitment, involving significant outlay.
A new static caravan is sold for around 20,000 and the owner rents a pitch on a static caravan site for an annual fee of around 1000 for an average of seven years. Such caravans very rarely leave their original site and will normally be sold on the site rather than moved. Such caravans are, on average, owned for about seven years, during which time they will be used by the families for annual holidays and weekends. There is no comparable capital expenditure by consumers who choose to hire a caravan. There is a wide range of alternative holiday accommodation at similar prices with which caravan hire probably competes.