The Commercial Graphics major is a comprehensive curriculum in commercial art and graphic design with special emphasis on printing production. Production understanding is developed with a thorough program of hands-on experiences. The curriculum takes into account the technological changes that have been experienced during recent years. Computer applications, animation, digital photography and creative multimedia are included in the courses offered. The curriculum is structured so that design and production merge during the junior and senior years.
Emphasis is placed on individual portfolio development.
Class projects ensure the student has experience in client contact, estimating, deadline awareness and budget limitations. Tools and equipment usage are developed through hands-on experiences. Upper level instruction is individualized Independent study or related areas of interest within the university are encouraged. Options within the major include design, photography, screen printing and multimedia. Opportunities in the graphic design field are found in advertising agencies, television studios, printing companies, newspaper plants, book and magazine publishers, typography houses, manufacturers, photography studios, retailers and wholesalers.