I don't believe that any of the post-modern manifestations have abandoned this surface. And these bottomless surfaces are now teaching us to trust our senses once again. Yet today we look for the meaning of the surface, as well as the meaning within the surface. Anyone who elevates shopping to a lifestyle embodies the disintegration of the ideologies, of the great narratives and world views.
Ideologies are now nothing more than costumes, props from the junk-room of history.
You could say that post-modern identities shimmer in the superficial circus of consumption and the kaleidoscope of the new media. Some have realised this already, and thus we hear Apple Computer's former CEO Michael Spindler saying We need graphic interfaces which are not only user-friendly, but which make people addicted, like drugs do. Like Nintendo does. They are giddy admissions of the defeat of objectivity. Thus, the notion of 'use' long ago ceased to be sovereign and self-evident.