If a school will use and promote toys to make learning fun, then the kids will talk about them and parents will be more willing to by them especially if they could do it through the school. Another place to promote toys would be to go to homes. The safest place for most kids today is at home in their rooms. Their toys strewn around and they are happily working their way around to each one. To reach the living areas of people would wake parents up to the existence of the company.
Fairs are also good areas to go to.
Kids would have a chance to try out the toys with the parents right there with them. Parents could ask questions and would possibly buy them if their child enjoyed one. For the longest time, TV has been the best advertising tool to get to kids. Clairol, for instance, has started a new commercial with an animated kangaroo dancing with the kids. They have even included contests to name the kangaroo, as well as other contests.