Imagine yourself trying to meet unmovable and looming deadlines while your phone rings until you feel forced to answer each call. More e-mails, more faxes, more calls pour in. My client has developed a new business strategy that will lead the market into a paradigm shift. It doesn't make sense to send an inexperienced person or underresourced agency into this war zone if you really want to win the war. All you'll do is set yourself up for immediate failure.
Editors know that a press release from a long-established agency is worth reading.
Otherwise, it wouldn't get out the door. Objective Counsel Experienced product managers may have gone through a dozen or more launches. Their peers in PR have gone through hundreds. They can give honest, unbiased feedback as to the freshness, relevance and clarity of the key messages as they relate to current and projected market conditions. Every trade has its tricks.