It contains nutritional information, variety information and even a few recipes. Many teachers who have visited our booth at recent agricultural fairs and food shows, such as the Big E in Springfield, MA , have expressed enthusiasm for this publication. At one show, we enjoyed playing a matching game with consumers in which they were asked to match the actual apple to the image in the brochure. The New England McIntosh Growers Association, aka New England Apples, is a small promotional organization whose mission is to promote New England apples and secure our local markets in a retail world which is increasingly competitive given the global marketplace. Hand in hand with this is the stewardship of our lands.
Local orchards are largely family owned and are an important community resource.
But most importantly, we believe in our product. Nothing is fresher or more delicious than a New England apple in the fall. All About Apples contains posters, classroom activities and general information. It is a wonderful resource that brings the orchard right into your classroom. We will donate a teacher curriculum to those teachers with limited school resources.