I'm not going to send a notepad. I'm going to send an orange hammer with my name on it. I really want because they will remember a hard hat. A distributor may recognize that a one-time promotional enterprise rarely will make any impact. The tough sell is getting a contractor to realize it.
Distributors have to insist that a program is a one-year minimum.
Don't let contractors waste their time. Consistency is the hard sell with contractors because they would rather go bid another job. Eighty percent of contractors think price is everything. That's their mentality. Distributors must prove how an improved image can generate more repeat and profitable business.