Today's business environment is rapidly changing as publishers face challenges from a variety of new media. In Japan, the challenges come from the explosive popularity of the Internet, the sudden and dramatic appearance of over 250 channels of satellite broadcasting stations, the continuing growth of sophisticated video games and other developments.
Magazines face serious competition for the limited amount of consumer's leisure time.
Magazine House has the flexibility and resources to grow and adapt to these challenges. For example, the company's New Media department is dedicated to bringing Magazine House into the age of on-line publishing. The department is working to adapt existing magazines into the digital era as well as to create new and exciting products and services to fully exploit the opportunities the technology affords. The company's newest titles also play a role as test vehicles for new kinds of ideas, layouts and concepts. We continually monitor reader reactions and feedback, adapting and reforming the editorial mix to develop strong and healthy magazines which will bring positive returns for years to come.