Every partner should bring something of value to the table. And every partner should also have something to gain from working with the others. As in any endeavor, the best partnerships deserve the best people. All parties should be present from the start. If you have had a hand in cooking the soup, you are usually much more inclined to find it tasty.
Good partnerships encourage dialogue.
It isn't enough to share creative perspectives. Ideas must survive the rough and tumble that comes from rubbing up against competing propositions. Now for some challenges. Among the many facing us, I've chosen three because each has extraordinary power and reach. Of course it can.