All human activity uses information of some kind. So, adding intelligence to information improves everything. People have to think of it, or be told about it, and then overcome ignorance and strong disbelief that it is a powerful technique. Then they have to create a tool that adequately implements the concept, and then they must work with it for a fair amount of time so that the benefits of investing intellectual capital begin to role in. Oh, it really helps to write things down, and link them up.
Managers are familiar with communication, and with business metrics.
Unfortunately, despite years of TQM and an information highway, no one has a clue what Communication Metrics means. For 15 years or so, only one person has plugged along advancing the technology, funded by occasional assignments and family resources, which are now running out. Evidence from use by the U.S. Army Corps of Engineers shows Communication Metrics, using SDS according to its design, adds intelligence to management, and that this improves earnings markedly. Indeed, overcoming resistance by well-meaning managers and executives to improve earnings, is a miracle. Reading and writing applied through Communication Metrics reveals a constant stream of errors, caused by limited span of attention in the face of an expanding flow of information, that people make every day, all day long.