Spiderman and Batman, perched high on an inaccessible shelf, garner little interest. The new superheroes have names like Stone Cold Steve Austin, The Rock, and The Undertaker. Parental reservations aside, hard-core wrestling is now being marketing directly to children in the form of wrestling toys, collector cards, and a variety of merchandise with decidedly youthful appeal. Though TV wrestling is nothing new, fans and foes both agree that the sport has changed dramatically in the past few years. Even so, interviews with children reveal that watching wrestling is a family affair.
Kids watch with their parents, particularly their fathers, and with older siblings.
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