In exchange, the school agrees that the lab will be in use with students on the Internet, a minimum of four hours daily. Many people think these sound like great deals. It is estimated that 8 million of our nation's middle and high school students watch Channel One each day. However, there are some difficult questions educators need to be asking themselves. You Never Get Something for Nothing Start by asking why these companies are so interested in our students' time.
Kids have an amazing amount of disposable income.
There is also the fact that companies target young consumers in the hope that they will become lifelong customers. This poses an ethical question for educators. Some educators think that partnerships of this type are worth the risk. They believe that students are capable of ignoring the advertising. I wish I were so confident.