Sternthal's central research interest is the way in which individuals make judgments in response to advertising messages. General managers and others who wish to acquire an understanding of marketing principles or who have recently assumed marketing responsibilities should also benefit from attending. Sleeping, dining and classroom facilities are located in the James L. Allen Center on Northwestern University's Evanston campus. The center combines the benefits of a quiet campus environment with close proximity to downtown Chicago and O'Hare International Airport. Occasionally, demand for programs requires that participants stay at a nearby hotel.
Enrollment is confirmed only upon receipt of full payment.
Payment may accompany application or is due upon receipt of invoice. Please make check payable to the Kellogg Graduate School of Management. Contact the Registrar at Executive Programs if you need information on wiring international payments. Substitutions may be made at any time. Applicants are permitted one transfer before forfeiting the total tuition fee.