No manufacturer can have that effect on its own. These builders are mid-size and are not those with whom manufacturers typically have a direct relationship. Our field force leverages their relationships with these builders to get them connected to potential manufacturers. We can tell you exactly where your products are installed. The web site allows manufacturers to deliver unfiltered marketing messages to the decision makers at the building company.
Manufacturers can create additional incentives for builders to upgrade products in their homes.
We will promote this in the news portion of the web site, as well as through our sales force. Builders who initially come to HomeSphere for services and web-based systems become new candidates for your products. HomeSphere's approach doesn't rely on disintermediation. Your supply chain remains under your control.