The technology is popping up all over television. I'd be the first to turn it off, and so would the audience. So it won't work. New way to raise ad revenue Princeton Video Image of Lawrenceville, New Jersey creates inserts. The company says digital product placement gives advertisers the flexibility to sell different items.
Insiders say companies pay about the cost of commercial spot for a digital product insert.
It's just another way to bring in money. And it's also used as a self-promotion tool. All may be fair in morning programs and fictional shows, but most media watchers argue broadcast news organizations open themselves up to second-guessing by inserting images. All Rights Reserved. Terms under which this service is provided to you.