If you are an environmentalist, then you need to be aware of how you live and what you buy. I hope not. In a court of law it is nearly as bad to knowingly fail to prevent a crime as it is to commit the crime. We all know that we should vote, and vote intelligently. We all know we should at least be aware of what we put in our bodies.
Information is the tool to freedom.
By becoming more fully aware of our environment and ourselves we can more intelligently live our lives and act to improve the world around us. And maybe you can teach her something too. If not, then it's your responsibility to be the informed one, so get out there and teach. If we as a community dedicated ourselves to it, the world would change. It would, because I've seen it happen.