Often pressure to put aside ethical considerations comes from the outside. It helps employees resist such pressure when everyone knows what the ethical standards are. This will communicate to employees that the code is serious and cannot be broken. Define social responsibility and examine corporate responsibility to various stakeholders. Many people get a one-sided view of the impact that companies have on society.
Few people see the positive impacts, such as the commitments of many companies to volunteerism.
In a recent survey, two-thirds of the MBA students surveyed said that they would take a lower salary to work for a socially responsible company. Social responsibility is seen differently through the eyes of various stakeholders to whom businesses are responsible. Business is responsible to satisfy customers with goods and services of real value. Pleasing the customer is not as easy as it seems. Three out of five new businesses fail-perhaps because their owners failed to please their customers.