A group from the yearbook staff got some professional advice, along with several hundred other Big Country media representatives and advertisers Tuesday. Lynne Meena, a nationally recognized authority on print media creativity, spoke to the professionals on how to better utilize their advertising resources. She was in town for two workshops and a luncheon at the invitation of the Abilene Ad Club and the Abilene Reporter-News. I have seen ads that give me no idea what the store was all about. They assume people know what they are all about.
Many ads have no easy identification of what's going on.
During a luncheon, she outlined her 11 creative concepts, showing examples of good and bad ads for each. The newspaper is a daily medium. Timing is everything. Tie in your ad that day with what's happening. Count on copy.