Florists, growers, wholesalers and allied traders - all involved in the industry, who want to keep up with the latest trends, read Australasian Flowers. Regular columns include Grower Profile, Business page, Retail, Pick of the Bunch and What's Hot, which profiles a particular flower, as well as feature florists who create spectacular designs exclusively for the magazine.
Feature articles look at issues such as design trends, new varieties and improving business.
News, events, competitions and overseas trends are also covered. Australasian Flowers and Flower Register Australia 2001 are invaluable tools for all involved in the cut-flower industry. The current edition of Australasian Flowers is available at most rural newsagents and at some capital city newsagents. Back copies of some recent issues of the magazine are also available.