Over-emphasizing the influence of mass media in shaping women's cultural identity is difficult. Women in America have been assaulted with images from the media that prescribe what we can and should be.
Girls growing up today face very similar representations.
Women are a myriad of personalities, and they take on a multitude of roles. This becomes an inner strife that has been induced by the media, and according to Douglas these contradictions within women reflect our culture's indeterminate attitudes concerning the female gender. These children of the baby boom were a massive section of the American population. It did not take long to recognize the market that these young women represented. Advertising campaigns, television programs, films, and musical groups all started to gear towards this new and incredibly profitable market.