The effective dissemination process is dependent upon and influenced by an array of environmental and individual user characteristics. Effectiveness requires the disseminator to be aware of how the user, source, content, context, and medium are configured and how they will directly influence utilization. Elements and Issues Related to the Dissemination Process describes major areas for consideration. As indicated above, information alone generally is not enough to assure that a new approach will be implemented successfully and in ways that meet the unique circumstances of each specific user. Administrators, managers, and direct service staff persons are all involved in planned activities.
Management involves staff members in shaping changes for implementation.
A written plan, detailing the who, what, when, where and how much of technical assistance activities, is developed and signed by the major parties involved. Measurable outcomes are identified before technical assistance and implementation activities are begun and the methods of long-term data collection and evaluation are determined. Open, ongoing and integrated interactions between the community and organization are used to assess implementation activities. The technical assistance provider uses a variety of activities to assist with implementing the new program or approach. Conclusion Effective dissemination and utilization efforts are not easy and mechanical.