And while it represents the ultimate in brand ubiquity, you don't have to be a multi-national conglomerate to effectively brand through creating a dominating presence in your respective field of endeavor. The bottom line is that the more people see your brand in the right context, the more they will think favorably of your brand. While a work in progress, Chipshot seems to have gotten it right. Custom-ordered clubs to fit you and your needs delivered in days. The audience is upscale male.
Golf is emotional.
Some results, but nothing to write home about. I'll step down off my soapbox, but I was long overdue for this rant. It's been hard to stand idly by watching branding take a proverbial beating by new age marketers. After all, I'm a brand guy. Always have been, always will be.