Advertising professionals will visit us as guest speakers to cover specific topics and bring a contemporary professional view to our thinking. Sometime in October we will divide into teams and take on a special planning project for the university. This will require us to travel to Las Vegas to interview prospective UNR students now sophomores in high schools. We pick a film that has significance for advertising and marketing and spend a nice afternoon watching it. Get the reader's attention with the first sentence, and keep it throughout the memo, paper or report.
Facts are facts and conclusions are opinion.
Accuracy is essential. Errors of omission can be as serious as errors of commission. Attribution is essential. Write clearly and simply, avoiding jargon, passive verbs and needlessly complex sentences. Just talking isn't contributing.