Blue Martini's target was primarily CEOs, COOs and senior marketing officials. Supporting print ads ran in Forbes , Fortune , Fast Company and The Industry Standard . There's one actor. It's sophisticated-looking, but it's a very spare set. The ads ran for three weeks in Dec. 2000.
Early returns are positive.
Love notes the company got 1,400 leads from an e-business trade show in New York. We're still measuring brand awareness, but that's a good sign. Sure, the e-conomy isn't flowing like it once was. But just because other businesses couldn't keep it afloat doesn't mean yours can't thrive. An e Prize online sweepstakes can help you gain new customers and stretch your marketing budget.