A recent article in a major advertising industry weekly highlighted the advantages available to clients working with independent agencies. Several of the points made are particularly important in the medical and high-tech industries and we would like to share some of our own.
Every account is important to an independent agency and receives attention of the senior management.
These same accounts in a mega agency are typically assigned to the most junior staff, while the more experienced concentrate on large accounts and new business acquisition. To A Small Agency Independent agencies live or die based on the success of the programs they develop and implement because their growth is heavily dependent on demonstrated success in previous efforts. The orientation of people who start their own businesses or are charged with the bottom line responsibility for a division or brand is very much the same as for people who start their own agencies. They all appreciate the value of hard work, the necessity of cost-effectiveness and the pride of a job well done. Agency Independent agencies react quickly to client needs and adjustments in market conditions.