The memorial has gained most of its attention through special events, such as the unveiling of sculptures last Memorial Day. That drew widespread national media coverage. The 24-page publication will be sent to people who contact the foundation offices. That's a good approach, according to Carol Smith, editor of Group Tour, a trade magazine for the tour industry. You want to be an 'X' on the map.
Few places get to be destinations.
That pretty much takes a major attraction like Disney World, Smith said. The memorial is not going to get the same kind of attention it would if it were in a large city, she said. The Statue of Liberty wouldn't get the same attention if it were in the Florida Keys. Smith had not heard of the memorial before, but said she'd be happy to publish a story about it. Her magazine circulates to about 50,000 tour operators and educational trip planners.