Taught by Rosita Capps, the seminar focuses on using both traditional and electronic research methods. She will also discuss how to apply that research to a business-marketing plan. She earned a bachelor's degree at Northern Illinois University in DeKalb and served as marketing coordinator for Rubbermaid's North American commercial division prior to starting her own consulting business. Many start-up business owners wonder why their product or service isn't moving forward because they don't know how to position themselves in the marketplace.
Every business has a competitor.
However, too many owners don't bother to find out who it is. Customers, on the other hand, do conduct their own comparisons. Before they buy, they determine which business offers the lowest prices, highest quality and best customer service. Business owners should be equally informed about their competition. Knowing how you measure up against the competition gives you the ability to differentiate your business.