A natural disaster - flood, tornado, hurricane, earthquake. The better a management team is prepared, the better it will be able to communicate and contain an incident before it becomes a crisis. This should be required reading for anyone running a successful enterprise in today's crisis-prone environment. Case histories illustrate strategy, tactics, dos and don'ts. The PR Network, June 10, 2000.
Henry sorts out the right and wrong ways to respond to incidents.
A crisis can arise at any time, and this book is an excellent tool to use towards the best possible outcome. This book is the closest thing to business preservation insurance that you will find. Keep it with all the other emergency numbers and manuals you rely on, because sooner or later, you're going to need it. Every person, organization, company, city and industry that has been involved with, anticipating or subject to a crisis should purchase a copy of this book. This book is a time-tested recipe for how to handle, circumvent or control a crisis.