The key elements are simple. O'Connell cites IBM's effective philanthropy in the nation's schools. This trend could represent low-hanging fruit for the aggressive nonprofit. In the old days, the larger, more established donors spread the wealth around. Now companies prefer to cut the pie into bigger wedges for a greater return in terms of publicity and impact.
Events are still the mainstay.
They can't be ignored because they still provide the backbone of the marketing effort. But they must involve volunteers in a meaningful way, create favorable publicity and engage the corporate sponsor to such a degree that real revenues are generated. Stuhlreyer confirms that most turnstile organizations can no longer rely on ticket sales alone. Take a cue from Habitat Nonprofits can learn from one of the masters, Habitat for Humanity. It's a wonderful opportunity for employee involvement, and it brings the community together.