But only to find out near the end of October, and the first race in IRL is not more than two months away at Walt Disney World in January, is a big challenge for us. That was the highest value to us and it gained the most media attention of all. So public relations-wise, everytime we won it was just a perfect story to put out there. I think our focus has to shift now, and I can remember times not too long ago when we were very envious of the position of a tire company that could supply tires to all the Formula 1 cars, all of the CART cars, all of the IRL cars, so that we're in that position now, and every time there's a photograph taken, every time there's a TV show, you're gonna see the Bridgestone or Firestone tires, and that's a very strong position to be in as well, so we'll have to shift our focus, but we're still gonna get a lot of good stories out of it. That's a difficult question to answer.
Many businesses change.
Things change more quickly now than they ever did. And we really want competition. And we're just gonna have to wait and see because any major company has to analyze the return you get on your investment and the value you get. We'll have to look at it and see. Off of tires that are being sold to the open wheel class.