Everyone's spirits are raised as the fire catches and the flames leap up. The worse the weather, the more important the fire is to survival, and conversely, the more difficult it can be to get going. Most people without experience have considerable difficulty starting a fire in the wilderness, even in benign circumstances, let alone when resources are limited and the weather is uncooperative. It is a skill that needs to be mastered and practiced. An accomplished woodsman will not waste a single precious match or take more than a couple strikes of a flint to get a blaze going.
Experience is the key.
Fire making is too important and too often too difficult to rely on a single means to make a fire. It's best to always have back-up methods of fire starting. In any case, matches still provide the best combination of ease of use and reliability and should be your first choice. Paper matches should never be relied upon. Even if wax dipped, they are too unreliable to be considered for survival use.