To create a well-designed web site, it is extremely helpful to develop criteria through the evaluation of existing sites. Sites already on the Web should be evaluated for graphic design, site architecture or structure, and organization of significant content before beginning your own site. Graphic design is the first element explored, as the visual impact of the first page you see tends to determine whether or not you explore further into the site. The site architecture or structure makes sure that the graphic elements, page layouts, page titles, and navigation system work smoothly together.
Information design is the process of organizing significant content in meaningful ways.
The home page is well-designed, short, and relatively simple. The home page makes you want to explore the site in depth. The format is consistent throughout the web site. The screens are uncluttered. The navigation options are distinct and spelled out.