This is a comfort zone response. People have mastered the paper technology and are reluctant to have to introduce and thus learn a new reading platform. So, enticing people over to the electronic reading experience, with e-book devices that read like a paper book is probably a shrewd move. Eventually, we will get beyond this paper clinging mindset to embrace an electronic world where the possibilities for information providers and consumers can be fully realised. Electronic books will help move us through this transition phase to a paperless society, but they may, themselves, need help in the shape of another product - Electronic Ink.
Electronic ink generates an image of a piece of paper that glows with letters like a neon sign.
That is not far off. This technology is the ability to put electronic charge to particles on flexible sheets about the thickness of paper and thus have these particles form words. Instead of using computer screens, these flexible sheets emulate paper and as such are portable and reusable. Imagine having a road map that could change depending on what city you were in or a newspaper that didn't have to be discarded, it would be updated each day. There are two major players working on electronic ink technology.