How to draw the line between uncovering useful donor data and digging up dirty little secrets, by Mike McNamee. Get beyond your gut reaction with readership research, by Debra J. Stratton and Angela M. Angerosa. Understand the philanthropic traditions of different cultures to solicit them more effectively, by M. Ann Abbe. CASE's president talks about why advancement officers need to rethink restructure, and communicate anew about their fund-raising campaigns, by Peter McE. Buchanan. PR pros reveal what they'll be reading under their beach umbrellas this summer.
Fund raisers face questions of right or wrong every day.
Here's how CASE professionals would handle six ethical conundrums in development, by Ellen Ryan. Save your campaign from false starts and knotted endings. The right feasibility study will pull it all together, by Catherine L. O'Shea. In the publications office, planning and consistency can end your capital campaign nightmares, by Rose Garfinkle. The answer means a lot to IRS and Postal Service rule makers, by Sandra R. Sabo.