Maybe they'll have an e-mail from a European client asking them to initiate a search on a new product it wants to trademark. Or maybe a multinational client based in the United States has asked them to register a trademark overseas or manage the renewal of a long-held mark. Fortunately, these trademark paralegals are self-starters with the ability to manage many tasks simultaneously. Happily for their employers, they know how to prioritize. All these are important qualities in a trademark paralegal, a key practitioner in the burgeoning field of intellectual property.
Every day brings new developments in technology and new opportunities for cutting-edge legal work.
In a nutshell, intellectual property law concerns rights of ownership of non-tangible creations, ideas rather than things. Trademarks in particular can be quite interesting, because they touch on our everyday lives. The names alone conjure images that people all over the world understand. These images are an important commodity for trademark owners, and they need to be protected. That's where trademark law comes in.