Publicists may want to have one site that is encrypted on a secure Netscape server and one that is publicly available. And some of the features are melded among them. Clark's agency is presently developing multiple Web sites for a software client. One is targeted to investors and decision-makers. This strategy makes it possible to deliver different messages to different audiences without alienating any of them.
Many companies have separate divisions in geographically distinct locations.
A main corporate home page can serve as the anchor, to which other sites can be linked. Lycos, or one of the conventional search engines for the World Wide Web. There's universal agreement that each site should reflect the character of the specific brand or corporate unit. A marketer has to solve the marketing problem specifically for the online world and online audience. For one client, we develop a series of themes for one specific target market, such as college students.