And on the other they stand on the side of the more practical young architect diverging at the crossroads for the sake of functional pragmatism. The pretty pictures they produce tell the story. Architecture magazines in America are all about form. They are all about presentation and marketing, just at it should be. Architecture is and always will be about the form giving elements that make us look up and stare with wonder.
Form is an inevitable contribution of our social being.
Economy can only dictate the size of the form, it's up to culture to dictate the shape and use of the form. Trade publications and magazines have an obligation to forthright deliver news on all fronts, not just the glitz. Rising stars and stars of caliber however sells, and is more interesting to read.