At Harvard University, the professors thought he should expand outside Boston. But Wilson thinks the city's calm river and compact historical district are uniquely suited to the business. Then there's his attitude toward profits. If they're enthusiastic, it works. Enthusiasm is definitely on display aboard the Ducks.
Guides study with the local historical society, for example.
And they're well-paid. Wilson says the generosity reduces labor costs by cutting down on turnover. Recruiting is also easier. Brad Rigby came from a rival tour company that runs trolleys year-round but offers no benefits. Wilson hatched the idea for the company in 1992 when he saw tourist-bearing Ducks lumbering around Memphis.