Use the same techniques in your own web site design and you will be miles ahead of your competition and much closer to online success. In addition to giving customers the many benefits and advantages of your product or service, you also want to give your company credibility. To establish credibility, you can use testimonials from past customers, other well known company names that are affiliated with you, and a strong guarantee. When it comes to marketing on the Internet, the guarantee is one of the most powerful ways to close a long hard sell. Your guarantee should be the one final thing that makes your product irresistible and risk-free.
Many company owners are afraid to use guarantees.
The perception is that too many customers will take advantage of it and send the product back. To the contrary, that's not the case at all. Over and over, companies that have tested very strong guarantees ended up with less complaints and returns than those who offered none at all. The guarantee compels the customer to buy, but is often forgotten once the customer receives their product or service. Every page in your site should continuously be marketing your company name.