Just ask Ron Kereston, Snyder of Berlin vice president of sales and marketing. We've survived the 'snack wars' of the early 1990's, which caused a flatness in volume and profitability in the snack industry. Based on the past 18 month sales trend, Snyder of Berlin is ready to grow. When you ask why we've survived for 50 years . . . Customer loyalty is still a very strong presence for any regional company.
Every regional company has to look at their strengths.
And build upon them. Snyder of Berlin has paid attention to its strengths, from its product line to its effective independent distributor network. Snyder products encompass more than 200 varieties and sizes, including popcorn, corn chips, pork skins, pretzels, cheese curls, and tortilla chips, plus Snyder of Berlin's distribution network sells cookies, meat snacks and crackers to round out its full line distribution. But, it's Snyder of Berlin potato chip items that are the attraction. Everything is open coded and nutritionally labeled.