That is, until he saw one of the pens with a red ribbon near the purchasing agent's desk. I didn't realize she was at the retreat. At that point, I was pretty sure I'd get the account. Dovel says the company was so pleased with the result, an equal order is in the works. PromoGraphics, which does 80 percent of its sales in ad specialties, now has accounts with two major telecommunications companies and Pepsi.
Every group needs ad specialties at some point.
If you don't get involved, you're leaving money on the table. Just as companies use ad specialties to promote their capabilities or to reward their employees, community groups use ad specialties to promote their causes. Nonprofit groups such as chambers of commerce, schools, churches, parks and youth athletic associations are ripe targets for new distributors looking to enter the ad specialties niche. Manzano sold the group 5,000 white T-shirts with the association's name and logo screenprinted in hot pink. The association now uses Manzano for several ad specialty projects, including ones co-sponsored by the Miami Dolphins and the Miami Heat.