Use the right stuff. Proper grinds with the proper machine make a difference. Transfer any coffee into an insulated pitcher or carafe to protect flavor and temperature from oxygen, light and temperature. Grind beans yourself if you have the time and means. Coffee stores better in the bean form.
Fresh grounds produce a better tasting coffee .
The gang at the Coffee Experts and their website has been featured on Canadian and American TV and radio, in newspapers, magazines and journals.