The public relations major combines a strong base in academic study with opportunity to test concepts through projects with actual clients. Writing is also a strong element of the major, as writing is the basis of good public relations. Students will gain theoretical knowledge and hands-on experience in internal communications, media relations, desktop publishing, and special events, as they build their professional portfolios. Students are also exposed to practicing professionals as lecturers, mentors, and clients, bringing a real-world substance to the major.
Internships augment the experience.
Includes an overview of the role of public relations in developing favorable external public opinion toward an organization, corporation, institution, or individual. Emphasizes adapting writing style and format to specific stakeholders and to a variety of public relations situations. Students have the opportunity to examine professional copy and produce their own writing for inclusion in their portfolios. Each student receives instructor's critique of his or her writing and has a chance to critique fellow students' work. Emphasizes successful completion of a publication by the student.