Also, advertising and interactions with Chinese industries are a key in order for the US businesses to enter the Chinese market. Face to face interactions seem to be more real and informative in conducting business with Chinese. Exhibitions in some sense are regarded more realistic than TV ads, etc. Exaggerating advertisements are not uncommon in China. This is something that US businessmen should keep in mind.
Human factors do play an important role in business operations in China.
From this exhibition one sees that network products, both hardware and software, will be in great demand in China. Even if such a promotion could be completely artificial, the psychological influence should not be underestimated. Networking is just today's culture of Chinese computer industries, though it is not certain how long this situation will last. A week ago, the Tianjin Science and Technology Information Center held an exhibition to celebrate the coming of the Internet to Tianjin, and in order to attract business customers to sign up. On the other hand, Nankai University in Tianjin established its Internet connection earlier, through Tshinghua University.