The IBMer was so intrigued by the fashion project that he signed on. It's democratizing chic European style just as Gap popularized American casual. More important, Castellano and Zara are revolutionizing the slow fashion world. Instead of four collections a year, Zara changes styles in a mere two weeks.
Gap is more casual.
We are more fashion-oriented. Gap also has the advantage of the huge American domestic market. We had to go abroad faster. The two companies are complementary. We don't fight with Gap in the marketplace, because our customer target is different and the clothing is different.