There are lots of people out there who want to have that person as a patient. There is a lot of demand for the patient's dollar. My dentist is no longer satisfied with fixing my teeth. He can make them whiter, brighter, straighter and more attractive. I can remember a patient telling me that she and her husband actually had a discussion about whether to go out for dinner with friends or bring the family to the chiropractor.
Few doctors see it so clearly.
Lots of people want the patient's dollar. Learn to be a convincing speaker. If it doesn't come naturally, it is a skill that can be learned. If you want people to want your services, you have to convince them over and over again. It's not enough to have a great report of findings.