Every person, organization, and business must understand their customers to serve their needs and wants. Marketing is closely intertwined with every aspect of our lives. We all must market ourselves before we can market products and services. Doctors, lawyers, technicians, and scientists must all become involved in aspects of marketing during their careers, particularly if they open their own office or business Today's rapidly changing technologies are creating new and exciting opportunities for marketing. Marketing is increasingly being integrated with all organizational activities ranging from pure science to economic and business functions.
Exciting careers are available in both domestic and international markets.
The marketing curriculum at Canisius enables students to explore a variety of techniques and strategies for dealing with today's changing business world. Students who are budding entrepreneurs can explore techniques needed for making in small business through special course offerings. Employers today are looking for students who have experience. Canisius offers students a variety of real world experiences through the internship program which can include course credit. Supply exceeds demand for marketing internships at Canisius, so opportunities abound.