Thanks for asking about resources for developing internal communications plans for a CRM Implementation.
Internal communication is a big assignment and a critical part of any change initiative.
A couple of the many sections of that chapter are shown below. Communicating Change Communicating a change to a company of two dozen can be a relatively simple exercise of calling one all-hands meeting and talking everyone through the change. But for an organization of 14,000 employees spread over 30 countries, communication is not quite so easy. For a change situation like this, a comprehensive communication plan is needed. The bottom line requirement for the communication plan is that it be an engineering solution to the problem of getting each person the information she needs, when she needs it, to have her be involved in a change that occurs on target, on time, and on budget.