Sharon L. Toerek, Esq. In spite of all of the attention that is bestowed on patents, the practicality of protecting your enterprise by one or more of Sharon's methods should not be overlooked. Your trademark is a mark by which you establish that a product is your product. It gives you the right to stop others from using that mark. Your trademark rights begin with the use of the mark, but it will be wise to have your trademark registered.
Federal registration is superior to state registration.
It allows you to sue infringers for larger amounts and anywhere in the United States. This will give temporary protection until a trademark is obtained. It gives the owner the exclusive right to copy the work, sell the work, display the work or use the work in other ways. The life of a copyright is the life of the author plus 50 years. Having your work copyright registered will deter infringers even more effectively.