Click here . We decided to offer investment advisory services to our clients because it represents a distinctly different business arrangement than that of investment brokerage. While brokerage firms hope that their clients become wealthier through investing, brokerage firms are primarily interested in maximizing the number and size of transactions from each client. To this end, brokerage firms produce investment research which the Securities and Exchange Commission has ruled is merely material designed to induce people to make transactions. Brokerage firms meet their objective if their clients enter into buy and sell transactions.
Investors meet their objective generally if their account grows in value over time.
To this extent, the objectives of brokerage firms and their clients are in conflict. Because the primary income from investment management clients is fee based on the value of the client's holdings under management, the firm can only earn more from an individual client if that client's account grows in value. To this end, our business objectives of the client and our firm coincide rather than conflict. We believe it is in both our interests to minimize transaction fees wherever possible. To minimize the impact of these occurrences, the company invests only in those situations where an active, liquid market is expected to be maintained.