The yeast must be frozen to keep it from rising before it is used. Refrigerated dough uses primarily baking powder to make the dough rise. Baking powder does not have to be frozen to keep it from rising. Since refrigerated dough does not have to be thawed, it is faster than frozen dough from package to serving. Rhodes bread and rolls are made with only the highest quality ingredients including fresh yeast.
Fresh yeast has a slightly sweet, full taste.
However, yeast will rise even in refrigeration. Thus, true yeast dough should be kept solidly frozen until ready to use. Fortunately, freezing not only makes the yeast inactive, but preserves the dough's freshness, thus making it possible for us to leave out preservatives and produce bread that tastes as good as homemade. The yeast and other ingredients in frozen dough create the wonderful aroma. Of course, the cinnamon rolls have their own unique aroma that always draws a crowd.