320-1 Focuses on advanced theory of group behavior as it relates to leading organizational change. Intensive study of groups and leadership theory as it relates to organizational development and change is discussed. Particular emphasis is given to understanding the conceptual and managerial issues in understanding cross-cultural differences in a domestic and international context. Merchandising and Store Operations Mgt. 330-2 Covers concepts, calculations, and strategies necessary for successful merchandising, including techniques of planning, buying, pricing, promotion, and control.
Emphasis is placed on merchandising math principles and the role they play in making a profit.
Students also study effective store management techniques and cover such topics as store organization, human resource management, personal selling, store layout, merchandise handling, visual merchandising, loss prevention, budget procedures and controls, and credit and customer service. Sampson 4 semester hours Prereq. Marketing Research Mgt. 335 Introduces the concepts and applications of marketing research through the marketing management approach. Emphasizes basic methodology and how the special techniques used in research procedures apply to marketing, advertising and sales, questionnaire design, product design, and survey techniques.