If you want a newspaper to take a particular editorial stand on an issue, contact the editorial board. A week or so later, follow up the letter with a phone call. Keep calling until you get through. Usually someone will meet with you. Plan your presentation You will probably want to meet or strategize ahead of time to go over who will say what, what not to say, what statistics or documentation you would like to provide, who will provide them, etc.
First impressions are key.
Be polite but firm. Be persistent but do not lose your temper. Stick to what you can prove. Conclude your meeting with specific requests for improvements in coverage, the inclusion of views that are being excluded to provide balance, providing context or history on a specific issue, terminology changes, etc. Follow-up Send a letter outlining agreements reached to everyone who attended the meeting.