Yellow, in other words, is the highest in value, and violet is the lowest. Black advances, and white recedes. Warm colors advance, and cool colors recede. K. Emotional uses of color Conflict can be conveyed by the use of the sharp contrast between white and black, by the use of complementary colors, or by an emphasis on the primary colors. Harmony can be conveyed by an exclusive use of tints, by the use of analogous colors, or by the use of tones of the same color.
Intense colors generate intense feelings.
Some symbolic meanings of color Red is universally understood as the color of danger, anger, and passion. In western culture, it conveys fearfulness or cowardice. Universally, it is associated with eternity and serenity, probably because of associations with a blue sky. Purple in western culture is the color of royalty. Other colors also function symbolically, and these may carry different symbolism.