The Beetle, Smart car or SUV-style vehicles comprise a large part of the fleet, since they're attention grabbers even before advertising is applied. If you dream of driving a Ferrari, you'll have to save up yourself. However, Shimazaki hints that in the future FreeCar vehicles may include prestige models such as Porsche's Boxster. It all depends on advertisers' needs. FreeCar's cars are not entirely free.
Drivers still have to pay for their own parking, insurance, gasoline and other on-road expenses.
Since these make up the lion's share of motoring costs in Japan, being a FreeCar driver is probably not quite as attractive as in other countries. You can also choose to drive your own car. Instead of the normal free car, a monthly fee of around JY30,000 is paid to motorists who agree to have their cars plastered with an eye-catching design. After drivers have finished their FreeCar contract, the vivid 3M vinyl stickers peel off easily. If the success of the FreeCar concept so far is anything to go by, driving the roads of Japan, and the world, is likely to be a much more colorful experience in the future.