Offered fall, spring, summer. This is an integrated study of the theory and practice of industrial marketing. 3 credit hours. Offered as needed. The ways in which the marketing function is carried out in small businesses is studied.
Emphasis is on understanding the value of marketing to the overall success of the enterprise.
3 credit hours. Offered as needed. Services Marketing Services marketing is studied, with emphasis on the difference between services and manufacturing industries and on the development of marketing strategies for more effective competition in different types of service businesses. 3 credit hours. Offered as needed.