By following a few simple steps, online merchants can increase their conversion rate and reduce their abandonment rate. The typically conversion rate is between 1.5 percent and 2 percent. Abandon rates hover around 65 percent. Tell the customer up front what the shipping charges will be. Ensure your storefront software works correctly.
Many consumers have problems removing products from the shopping cart.
A good shopping site will notice my changes, whether I choose to continue shopping or check out. Never calculate shipping after the fact. There is plenty of great software on the Net that calculates real-time shipping charges. Otherwise come up with a flat rate that will always cover your costs. Test the options on products.