Having a great web site is only the beginning. You will need to work hard to get your potential clients to find your site.
Good content is important as ever.
Create pages that are truly useful to your potential clients. Create pages that are focused and deal with one topic. Use all the key terms that you potential client would use if they were seeking information on that topic. Include information that others may not, such as misspellings in the meta tags, where the partners went to school, community groups that your people are involved with. Look for points of common interest.