Increasing concentration of economic power presents more opportunities for unethical behavior. C. Impact on other industries. Negative media coverage can seriously affect the corporation's ability to do business. Although the debate about ethical decision-making may never be settled, most individuals and groups agree on a few fundamental standards. Among these are accuracy, fairness, balance, accurate representation, and truth.
Journalists have an obligation to strive for unbiased coverage of an event.
Media organizations established codes of ethics to standardize media behavior in response to events and to safeguard themselves against increased government regulation. Guidelines remind employees that ethical standards are considered important to credibility, profit, and the good of society. C. Moral reasoning processes for ethical decisions. These processes help communications professionals make ethical decisions from a principled basis rather than acting intuitively. G. Direct quotations H. Awards I. Correction of errors J. Fiction and fact K. Visual depictions 6.