Your publication's content, intended use , target audience , and market can be guides to the appropriate type of review. Finally, each outlet will have its own review requirements. At the outline stage. It's easiest to incorporate suggestions, especially if they change your publication's direction and structure, before you start writing. Few qualified reviewers exist.
Few reviewers know the audience thoroughly.
In these situations, reviewers commonly contribute suggestions early in publication development and then assess later drafts for adequacy of the author's treatment. Every publication deserves evaluation .