Almost any company that has a customer database will occasionally find the need to send a personalized email to their customers. ColdFusion makes it very easy to create one off mass mailings or to build an automated mass-mailing engine for your client. It's really quite simple to understand. In order to send a single email, all you need to know is the email address of the sender and receiver, and the subject. But that's just where the magic starts.
Lets pretend that our underwear company is having a sale on factory seconds.
The marketing people need us to email all the customers in our database to tell them that they can get slightly irregular skivvies in their favorite color, style and size for price. Anyway factory seconds sale. All of our irregular underwear is on sale for the price of our regular underwear. We check the database and see that we have thousands of customers to notify. The process of solving this problem is fairly straightforward.