Dutch shops are relatively small in size. The shop's location is becoming more important for the retailer. Most of the baby and children apparel shops are located in city centers and shopping malls. A few megastores of 5000 square feet are located outside city centers. It is not expected that many more will move their shop outside the city.
Dutch children are independent at an early age and decide more often what they want to wear.
In the age group of 11-14 years this rate goes up to 75 percent. In the growing Dutch market for children's apparel, brandnames start to surface. TradePort is an authorized distributor of STAT-USA data.