Too fat, too thin, too big, too small. You could be forgiven for thinking that I'm talking about the fashion industry. Oddly, IT does have a number of parallels with the elitist world of catwalks and catfights. The IT industry is also sizeist.
Looks are important, as is the pressure to conform to standards.
During the current economic slowdown it's becoming increasingly important to ensure you have the right-shaped technology pieces for your IT jigsaw to fit together effectively and well within budget. But the characteristics of the perfect piece of business hardware are changing constantly. For IT departments, the IT catwalk is a long walk between the hype merchants and the finance department. Today's favoured technology is on tomorrow's scrapheap. This leaves IT managers paranoid about whether they've spent their company's money on the right kind of equipment.