Happy customers are frequent customers.
By bringing in more sales for your dollar, Web marketing can save time as well as money. Online jewelry retailer Blue Nile hoped to lower its customer support costs while also better marketing to online customers. For help in achieving these goals it partnered with Talisma, which focuses on customer relationship management. The system was up in just five days, including training for Blue Nile's in-house staff members who would handle customer interaction. Talisma can also handle this part of the job if companies don't have their own customer service staff.