Dan now needed to find a location. As most people do, he found a broker to help him find the right property. He even had tentative loan approval. The broker started with properties in well-known industrial parks. The reasoning was sound, to an extent.
Location is important in determining property values.
Better-located properties tend to appreciate more than poorer properties. Unfortunately, they also come at a higher price. For Dan, there was little reason to choose a prime location. His business was not at all dependent on visibility. His customers rarely, if ever, visited his location.