But Mexican Americans have protested the commercialization of this holiday. Last year in Whittier, California, a group demonstrated in front of the offices of KLVE-FM radio in Hollywood. The group, which advocated an alcohol-free Cinco de Mayo event in Whittier, objected to the radio station's use of a beer company as the title sponsor for the event. Still, many will observe Saturday as a day of cultural pride. Not only will parades and festivals take place in cities like Los Angeles, newer communities in places like Rogers, Arkansas and Kennett Square, Pennsylvania will stage their first Cinco de Mayo festivals this year.
Every country has to have a day here, reasoned Rielly.
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