The Green Lights logo is fast becoming a fixture in the growing crop of environmental annual reports. Mobil, McDonald's, Home Depot and others have incorporated the Green Lights logo and messages in their ads and other promotional material. Turner Broadcasting has woven Green Lights messages into its Captain Planet environmental hero cartoon series, and Goodyear has even projected the logo from its blimp. To date, more than 183 out of 275 auto body shops in the area are in full compliance. Now we have a mechanism for identifying the good actors.
Individuals are eager to donate money to environmental groups.
Corporations can tap into this behavior through matching donation programs. Corporate Partners include Allstate, The Gap, Mattel, Sears, and Time-Warner. Cause-related marketing is big business.