What's more, sites count impressions differently, so comparing rates can be like comparing apples to oranges. YMMV avoids this problem by setting simple, flat rates for all advertising. Because we don't have to do billing after the fact, we can price aggressively. We base our prices on the number of page views we had during the previous two weeks, multiplied by a cost per view that's well below the industry average. Even though we expect our hits to increase, you'll get the extra exposure for free if you pay in advance.
Every visitor sees it.
Your ad is a full-fledged part of the page during the time when it runs. So, it loads fast. This decreases the likelihood that a user will be frustrated by long load times or move on before he or she sees the ad. Style Is Everything YMMV's educated, literate users are busy people. They'll take time to read your ads, but do not want to be distracted by images which take a long time to load, which flash at them, or which consume computer power to create animations.