An outfit from Paris called JCDecaux is now putting up fancy billboards in 185 malls across the country, including Houston's Galleria. In December, advertisers started slapping billboards on the sides of big rigs rolling through Houston. Using high-quality computer graphics printed onto vinyl, advertisers can make a truck look like a mural. The Houston Astros are doing that very thing, buying their way onto 10 Kroger trucks hauling groceries around the Houston area. Now advertisers have found yet another new outlet to try and grab your attention for a few seconds.
Every sign is illuminated.
You can see them from a mile away. Revenues keep fares down In Houston, Yellow Cab owns about 1,200 taxis. It's another source of revenue for us. According to the deal, Yellow Cab can refuse any advertising it finds offensive. Until now, Houston has not seen many, if any, taxi-top ads.