Whatever your choice of graphics, remember that smaller graphics take less time to download and fewer graphics make it less likely that readers will get impatient and leave your page before it has finished downloading. Text Good writing is essential to a web page. Taken alone, it can effectively carry your information to the reader. Combined with graphics, it can powerfully present your message like nothing else can. But done badly, it can destroy the credibility of your message or confuse your reader.
Good writing is powerful.
Perhaps you've seen advertising campaigns that consist of nothing but text. Used on billboards, these advertisements force you to consider only one simple idea. Hyperlinks Hyperlinks enable you to help readers to travel to new destinations or back to an original starting point. For example, you should always include a link back to the DePauw home page. But hyperlinks can be used to help the reader explore your presentation.