Every small town has a good old boy who made it big.
In Farmville it's Dickie Cralle. Dressed in jeans and loafers, Cralle strides through a maze of tables and chairs in Green Front Furniture in search of a quiet place to chat. There's not much time to spare, he explains, stepping over Persian rugs, approving discounts and finally resting on a loveseat. Time is scarce for Cralle, whose downtown furniture store will expand into its 15th building by the end of the year. For the seven counties that comprise Virginia's Heartland region, Cralle's time is well-spent.