Brewer may have a cause of action for unfair competition if it can show that other brewers intended to create confusion among brands all using the same generic terms. It has a trademark for that name. The motion was denied. Generic marks are never entitled to trademark protection.
Honey brown is a generic category of beer, just as light beer is a generic category.
However, Genesee might have a claim for unfair competition if it can show that Stroh s advertising and marketing campaigns have created a likelihood of confusion between the products.