The company is planning a high profile grand opening of the site at some point in the next 90 days. This will be accompanied by a major nationwide multi media advertising campaign. We have always liked this opportunity. There are 200 million items in the inventory of Pawn Shops nationwide. A lot of it is high end merchandise, but individual Pawnshops have limited geographical markets.
Many consumers view Pawnshops as unsavory.
However, these are the same consumers that would probably love to own a high quality previously owned Rolex watch at one fourth the cost of a new one. We believe that if they execute their business plan efficiently, it is just a matter of time before their site rivals EBay for transactions, but with better merchandise. We cannot be certain that they will be successful. We also cannot predict when this company will grab the attention of Wall Street. That is the risk.