It's why the Internet succeeded and why interactive TV failed. It boils down to execution, customer service, branding. The firm has pioneered broadband media experiences on the cable Internet. My opinion says the barriers to entry to providing that are higher than you may think. AOL cannot simply uproot 17 million dial-up subs and plant them on coaxial and expect 17 million smiling faces unless that experience is a great one.
Experience counts The experience matters most.
The practical, everyday reasons why someone uses or doesn't use a service. AOL's Bob Pittman comes from cable. But cable industry programming isn't broadband Internet. Both started by non-cable people. For the past 5 years great ideas have been funded.