Austria is the dominant producer of energy drinks. Nearly a third of all energy drink producers, including market leader Red Bull, are located in Austria. Last year, Red Bull sold 150 million cans worldwide.
Japan is also in the game.
Taisho Pharmaceuticals, for example, claims it sells two million bottles a day of Lipovitan, a high energy drink it introduced in 1962. Energy drinks from Europe and Asia are available in health food stores and specialty stores across North America, but they are not cheap. Taisho Pharmaceutical first introduced Lipovitan in 1962 in Japan. Today, it is marketed throughout Asia, Europe, and the United States. Taisho claims over two million bottles of Lipovitan are consumed daily.