Keep the media supplied with good data and, especially, student success stories. Work with student leaders and let them do the talking. Meet with student leaders on a regular basis to help them understand the facts. Take several students with you when asked to address a group. When news media run a negative story about education, counteract it immediately with one that presents a positive picture.
Informed parents are great allies.
Increase the community's involvement with the schools. Don't forget the senior citizens.