An overview of trade and consumer shows from historical, operational and economic standpoints. Emphasis is placed on the marketing function, including the control of variables in the marketing function and the role of the convention manager as marketer. Entry level employment opportunities and advancement within the meeting planning and convention management industry are discussed.
Emphasis is placed on promoting teamwork, coordination and the interfacing of responsibilities.
Computer software for meeting planning is reviewed and evaluated. HOSM 322 Applied Meeting Planning, Convention and Exposition Management Planning disciplines are applied to the specifics of meeting, conventions and expositions. Students prepare planning documents, analyze cases, and engage in simulations of meeting conventions and expositions. This course explains the history and development of the exposition industry and defines the activities of its key participants, including exhibitors, attendees, and support organizations. It introduces the student to the important processes of site selection, budgeting, negotiating, registering, scheduling, and promotion of expositions.