All team members must buy-in to the plan. Firms are moving away from compliance and going to higher value services so they must also help motivate and create a positive image to retain clients and accountants. According to Kaeslin, accounting firms fall into a number of traps. A common mistake is that there is little analysis of a competitive advantage, both of the business and its competitors. There's too much enthusiasm for why the plan will work and not enough thinking about why it won't.
Firms also fail at proving revenue projections.
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