Introduces financial statement analysis, planning, forecasting and strategy development, and improving corporate profitability. I is essentially designed for all business students and provides broad overview of finance. The distinction between accounting and finance is rapidly disappearing. Generally accepted accounting principles require accountants to know how to measure present value of fixed assets, price options, and conduct forecasting and financial analysis. Many accountants are entering such fields as financial planning and business valuation.
Financial managers have to rely on accounting information.
Marketers constantly work with budgets and have to prepare competitive capital expenditure projects. Analyzing costs and benefits of projects of all types is one of the most important aspects of finance. Tools that you acquire in finance are vital in marketing research and design of marketing strategy. One of the most important areas of management is strategy. Design of a successful business strategy requires simultaneous thinking about financial strategy.