This week, I'm doing the crystal ball thing. This column is about a vision of the near future. I'm going to tell you how you can make lots of money soon. Now is the time to start planning if have any dreams of being the next Netscape or if you just want to find a new way to make money. Today One of the biggest problems with the Web today is that most companies cannot figure out how to directly profit from providing information on a web site.
Indirect profit is the easy one.
It could be the ability to reach new customers, present an instant corporate brochure, enhance corporate credibility, and provide information to customers. This list can go on almost endlessly. Selling goods from a web site also provides obvious ways to turn a profit. These payment methods work with goods because you're generally dealing with transaction amounts that make these methods economical. However, the sale of goods is not what the Web does best.