The Bottom Line Take action now and be prepared to take some heat to avoid a mobster style community on Epinions. The worst problem is Very Helpfuls going to reviews that in no form or fashion present the product into discussion. Take a look around all over the site and see if you see clear examples of ratings being vice versa of the proper rating to essentially eliminate all competition in bringing in new advisors into categories. It is present in each and every single category. Take a serious look around if you, do not believe me.
Duplicate reviews are very easy to spot out.
Usually the duplicate reviews are so easy to spot out it is easy as looking through the entire product opinions that have been written on the site. I will not stand for being connected with any user who commits such actions. I find such abusive activities to be as bad as treason. The wolf pack movement is clear and evident when you see a work that if had been written by anyone else would have received a higher marking due being new on the site. Trust sluts are users who trust in order to gain ratings but they rate no one else.