Following is a brief account of what the 'field' of graphic design encompasses. Graphic design is the creative process of translating concepts into a visual form. Designers use their intellect, artistry and technical skill to bring order and clarity to the visual communication of an idea about your organization.
Good design communicates a message.
It conveys an image of who your are. It compels your prospect to action and makes them want to contribute to your cause. Good design can help your contributions to soar. In other words, good design pays for itself. It's more than just a pretty facade.