Export success depends on sev-eral strategic factors, only one of which is innovation. In fact, it is important to think through an optimal level of innovation. 2000 First impressions make a difference. Getting off to a good start in business negotiations is likely to influence the final agreement. In today s fast-changing trade environment, innovation is a key to competitiveness.
Innovation is what allows companies to survive and thrive.
Especially for services exporters, innovation is what allows firms to reduce costs, increase quality and improve productivity, so that they protect and expand market share. Helping businesses to ferret out the response can be a real challenge. Below are ITC s views, expressed by J. Denis B lisle, ITC s Executive Director, at the event. The eight steps outlined in this article can help companies reduce errors in the documentation required for letters of credit, easing the way for smooth payment. To be successful in an ever-more competitive international business environment, exporting firms must constantly adjust to change.