It will then generate XML back to the partner, which they can then integrate into their environment. Faster time to market. The time to market is now much, much faster. Improved scalability and reliability. This distributed architecture, together with the application's stateless objects, results in improved linear scalability across the application.
Engineers can add new servers and load balancing selectively to each cluster for better reliability.
And, more importantly, if any one data center goes down, we can continue to serve all of the traffic. Using OLE DB with SQL Server 7.0 and MSMQ has enabled BigCharts developers to increase the performance of the site. When one of the application servers needs to get historical ticker data, for example, it uses OLE DB to execute a stored procedure and retrieve all historical data in less than one second. That's definitely one area where we've seen a direct cost savings benefit. Availability of developer talent.