The course explores the relationship between marketing and the environment. Health care national policy, third party payment systems, capital formation, delivery systems, health care budgeting, and macro economic health issues are examined. Physical supply, logistics, transportation, sourcing, and negotiating within a global context are evaluated. Impact of global business operations and world trade are discussed. This course focuses on the application of marketing concepts and techniques to marketing problems.
Emphasis is on decision-making using cases, simulation, and computer analyses.
Product, pricing, promotion, and channel management decisions taught as a function of market structure. Explores behavioral dimensions of buyers focusing on psychological processes, individual differences, interpersonal influences, environmental influences, and incorporating these individual, group, and contextual influences on strategic marketing decisions. Contemporary information sources for the development and implementation of marketing information system and decision support system, marketing research techniques, and their applications to marketing problems to assist marketing management. Study and use of forecasting models, managing and monitoring the forecasting and communicating forecasts to management. This course addresses the nature of international business.