Siemens AG transformed itself from Germany's largest employer into a global company over the past decade. To generate ongoing capital for global investments, last year it set a target of raising return on equity by 50 percent by 2000. It has begun to hold business units' feet to the fire and to restructure or sell those that do not measure up. Second, adapt a promising strategy to your own company and industry. Third, believe it can be done and lead your strategy boldly.
Life is too short to settle for limp initiatives.
Dr. Terry van der Werff is a Seattle-based certified management consultant who advises corporate leaders on strategy.