We are all consumers. Control by anyone else leads only to a poorer deal for the rest of us. The big corporations you worry about are mostly not too enamored of free trade. They love a market restricted to their products - and it's not to provide a better service to the rest of us. It's simply to screw us.
Free trade means the free flow of everything - including knowledge.
How this can be twisted to mean restricting free flow, I simply cannot understand. It must be that you are giving the name 'Free Trade' to something else.