That has helped distributors understand what it takes to get promotions out the door. It gives them more freedom to examine the possibilities, because we want to extend to many media. Multi-media, especially the Internet, has transformed the promotions business, says Meyers. We can use the Internet to surround our consumers 360 degrees. We can have a much better interaction with consumers interested enough to interact online.
Interactive games let marketers change consumers' perceptions of a product.
Clients also praise Zip's whole-hearted approach. They have this incredible can-do attitude. They always find a way of making it work. I've worked with other agencies that inflate their charges. Zip is not just looking at its own business - it's looking at my business, and how we can grow it together.