In some corners of the world, its bikes are better known than its cars. Clothing with automotive branding falls under the same umbrella, in my book. Sure, there are those purists who want to wear the company's colors on their polo shirt or pullover, but the numbers aren't that great. You might bond a bit tighter with the owner of your vehicle if you have quality merchandise, but you'll be singing to the choir, not changing the buying habits of the general public. Ditto Jaguar, Mazda, Lincoln, and the rest.
Good product builds a good reputation.
Touching a nerve in the buyer's psyche makes your product a consideration rather than an also-ran. Those geniuses seem to believe the buy-ing public can be herded along a path of their choosing, and branded on the trail. Forever after, goes the thinking, they are part of the herd. No amount of clothing or ancillary product will ever change that fundamental truth, either in the showroom or out on the trail. All Rights Reserved.