Most everyone is comfortable providing preference information to Web sites. But when asked about postal address, health, income, or phone numbers, the number of those who felt comfortable sharing that information fell rapidly. In one of the most complicated sections of the study, people were asked whether they would want a browser that could specify their personal privacy preferences to a particular site. Acceptance of the use of cookies and other types of identifiers varies according to their purpose. That said, the notion of a personal identifier has merit based on the specific situation.
Internet users dislike any automatic data transfer.
Respondents said that they did not want tools to transfer information about them to Web sites automatically. Internet users dislike any unsolicited communications. Let us know in the talkback below. How to foil online identity thieves The Internet and electronic commerce have made stealing a person's identity all too easy. Custom News ZDNet News brings you a summary of top headlines each business day.