As you can imagine, I have the totally opposite opinion and now I will try to explain why without controversy and in the spirit of friendship. Ignoring the economical considerations, he pointed out the absurdity of traveling half the world for transporting water. In short, the real ratio of resources used to the benefit is highly imbalanced for the community and is only possible by complex economical alchemy. Italy is ranked 7th in the world for paper consumption. Every year 10 million tons of paper is used and yet recycling started only a few years ago.
Few people recycle and waste is enormous.
I am not a fanatical ecologist but it drives me crazy to find my mailbox full of advertisements, because I have to waste time in emptying it, thereby throwing away and accumulating mountains of paper for disposal. We fell them down and turn them into paper that we may record our emptiness. It is time to change, to evolve, and to pass from the atom to the bit. No, this is not fiction. In the U.S. there are already three big orthodontic companies that do e-commerce.