But if you can't sell the product, it doesn't matter how nice you are. Job seekers have to understand that an interview is a very short period of time in which to communicate. It's crucial to clarify what you have to offer. Some candidates think they're on safer ground by choosing to talk about their job descriptions. Unfortunately, the ground beneath them is shaky - too many people share the same job description.
Employers know that every story is different, so they dig deeper.
First, research and define your market. Then develop a marketing plan that covers product, positioning, pricing and promotion. Target employers who need your skills. If you were launching a consumer product, you would assess geographics, demographics, psychographics and behaviour. When evaluating prospective employers, you want to consider location, the company age and history, the corporate culture and mission statement, and, finally, the type of people they are hiring and how often.