Upon completion, students should be able to demonstrate an understanding of the concepts covered through application. This course stresses the importance of customer relations in the business world. Emphasis is placed on learning how to respond to complex customer requirements and to efficiently handle stressful situations. Upon completion, students should be able to demonstrate the ability to handle customer relations. This course provides information for decision making by providing guidance in developing, analyzing, and using data.
Emphasis is placed on marketing research as a tool in decision making.
Upon completion, students should be able to design and conduct a marketing research project and interpret the results. This course extends the study of diverse marketing strategies. Emphasis is placed on case studies and small-group projects involving research or planning. Upon completion, students should be able to effectively participate in the formulation of a marketing strategy.