The proposed policy on nutrition labelling is a springboard for renewing emphasis on healthy eating. It invigorates our nutrition messages with a practical tool, Nutrition Facts. Comparing food products will become easier. The findings provide us with an idea of what consumers and intermediaries are thinking and will provide some valuable information as we further develop messages, in collaboration with partners, on nutrition labelling. Food label education is a shared responsibility between government and stakeholders.
Education needs to be directed to various users of the food label.
Groups in Quebec City and Moncton were conducted in French. All other groups were conducted in English. Participants across the country are unsure of nutrition facts and of how to use the information that currently exists on food labels effectively. Consumers require an explanation of these terms for communications to be most effective. More Complete and Useful, Easier to Find and on More Foods People like the more complete, easier to find and on more foods components of the message.