WB20's approach and image is youthful, progressive and aggressive. The station is focused on partnering with the local community to address issues that fulfill and target both advertisers and audience needs. As a part of the Warner Brothers Network, WB20 is family friendly and is committed to reaching kids, teens, and families in Metro Detroit. WB20 was Granite Broadcasting Corporation's first WB affiliate in the 9 station group and the first in a top 10 market. While GBC is new to Detroit they have established themselves as a broadcast leader with an enthusiastic vision for the future.
Granite is the largest minority-controlled owner of major market television stations in the country.