But a longer horizon, one that stretches beyond the immediate political future, enables people to be more radical in their thinking. Current trends should be taken into account in developing a strategic vision. Although it s impossible to predict the future, examining what s happening in society, e.g., by looking at demographics, can help an organization to develop a clearer picture of what the future might hold. Demographics fundamentally drives business. Today s aging population will shape tomorrow s marketplace.
Expectations also change with income.
Tracking demographics can tell you a lot about where your business should be headed. Technological changes also help point us toward the future. In several years, those companies will be front-page news. For example, what s happening today inn biotechnology will virtually transform the food and health care industries. Being a futurist involves identifying trends and then trying to figure out their implications.