But most joining Wherewithal's growing ranks of category owners are realistic about the advertising revenue share they can expect to make from category editing. Vining admits there is some attraction to the Wherewithal revenue sharing plan. I don't think there is anyone who would refuse to accept a fair income for their fair efforts. There is also the very real possibility of having income earned transferred to a charity of your choice. Bruce Stone, an active editor and veteran of ODP, Zeal, Go Guide, and Hotrate, is also optimistic about Wherewithal.
Editors seem to have a diverse and unpredictable set of motives for volunteering.
I just find it fun to do. At least at the end when there would be a daily blow-up over some matter, sometimes warranted, sometimes not. It made for good reading and the next installment, over the morning coffee, was usually fun. Whatever their motivations or aspirations, many former Go Guides have come to Wherewithal with high hopes. Yet the two most active Guides are already becoming Wherewithal devotees.