Health care is different.
Most people visit their doctors based on uncoordinated, reactive and piecemeal decisions prompted by aches, pains and illnesses. Indeed, it is. People do make their health care decisions prompted by aches and pains, self-selecting the provider who they believe can best ameliorate their condition. Direct-access managed care has become over the past few years a dominant market for chiropractic services. Direct-access, as its name implies, has improved access to our services, but all to often at reimbursement and utilization levels that are ridiculously low.