Marketing our design process has become more robust and sophisticated. I would probably start my own company, given the current market climate. 2001 graduates should define the design business on their own terms, not those stipulated by venture capital. The current market will be a real test of their mettle. Your firm, Electronic Ink, stresses the iterative process of design.
Every project has a common thread.
It begins with an understanding of the client, their processes, strategies and goals. We must understand their product, how they got where they are, their objectives and the intended audience. The design process validates that information. With human factors specialists, technologists and designers working together on the problem it feels right for clients because all of those needs are being acknowledged and met. Each team substantiates the other, ultimately meeting the varied needs of the business and the end user audience.