Few are confident of their ability to avoid grammatical errors. Law firms must take advantage of their willingness to learn. New associate training programs should teach proper grammar and citation. Then, move on. Firms should focus on effective business writing - the kind that moves clients to act.
Lawyers tend to focus on what they do while effective business writing addresses clients' needs.
Lawyers, who dash off letters to potential clients listing their services, are writing like lawyers. Successful rainmakers take the time to identify their clients' needs through correspondence and conversations. Once a need is clearly established, rainmakers describe potential solutions. Then, they always conclude with a strong call to action. Focus on clients and their industries.