Now when we come out with a new style, we offer it in women's and men's at the same time. In the past, we offered men's styles first and sometimes followed up with women's. As the company has grown, we've developed the resources to focus on gender-specific garments. Soccer shoes with special cleats. Shorter golf clubs with smaller grips, lighter shafts, and heavier heads.
Lighter tennis racquets with smaller grips.
Inline skates to fit women's feet. Softball gloves with softer leather, smaller palm areas, and tighter finger holes. We're finally getting product that is in reality women's product. Many manufacturers and retailers feel women buy sports-related products differently than men. These companies are trying to respond accordingly.