The individual offers the company the customer. Here is where the two intersect. The company could try the traditional approaches and advertize, direct mail, and telemarketing. All the while gambling millions of dollars on something which has been proven to be ineffective. The company gets aloyal customer, that spends money often and a distributor who is loyal because they accomplished something and is rewarded.
Loyalty is in direct proportion to the amount of money the company is willing to pay.
The products are of high quality, they work,and are inexpensive. Loyalty to a particular company is very important. A better deal comes around about every 90 days. Admittedly, loyalty is on the shoulders of both the company and the distributor. Loyalty which should intersect at the customer.