In other words, a subject may identify with their place within a particular discourse and recognise the sorts of characteristics which that discourse involves. For example, soap operas tend to consist of young attractive women with similar types of men whose successful lives become intertwined with complexities. Women in particular may not only recognise themselves in the characters and locations within this genre, they may want to be like those characters or they may rebel against them. This contradiction does not help find the solution to the problem of the exploitation of the oppressed. While most theorists agree that the mass media had ideological power, they tend to disagree as to its nature.
Liberal pluralists emphasise the role of the media in promoting freedom of speech.
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