The results show customers of St. Louis area businesses included in this study are marginally satisfied with the treatment they receive as a customer. Satisfaction with the treatment provided by St. Louis area businesses differs by demographic subgroups. Satisfaction Ratings of Specific St. Louis Industries Respondents were asked to rate eleven different types of businesses in terms of how they were treated as customers. Customers are least satisfied with Automobile Care Services, Discount Stores, and Fast Food Establishments. While differences by demographic subgroup vary by type of business, a number of response patterns seem evident across the eleven different businesses included in the survey.
Females tend to be more satisfied than males in terms of the treatment they receive as a customer.
St. Louis County residents are not as satisfied as St. Louis City or Metro East residents with the treatment they receive from the eleven different businesses. Ethnicity is not a source of differences in satisfaction among the people included in this study. African Americans are more satisfied than Caucasians only in terms of the service they receive at Discount Stores. After rating businesses in terms of how they are treated as a customer, respondents were asked to think about a particular company and tell why the treatment they receive is better than that of other companies. Findings from this study suggest that customer satisfaction is closely tied to the employee contact at the business.