The evaluation team next discusses and defines the evaluation's purposes. They identify the primary consumers of the information to be gathered through the assessment, and the decisions to be made on the basis of that information. Answers to these questions about overall purpose, as well as the system's clarified goals and objectives, shape the evaluation design. Clarify Goals and Objectives. The next step in conducting an evaluation is to clarify goals and objectives.
Goals are abstract, idealized statements of desired outcomes.
Objectives are these goals restated in operational form, spelling out in detail one or more measurable criteria for success. The well-stated objective is specific, relevant, measurable, and attainable. Goals and objectives provide the standard for assessing the effectiveness of the system and its impact. Determine Evaluation Roles and Hire an Evaluator. Whether to hire an internal or external evaluator depends on several factors, including cost, evaluation expertise, commitment, accessibility, and bias.