Ask the JobsAhead panel of experts for advice. The exciting story of M Suku, CEO, Adnova Technologies, who started as a media planner with AP Lintas, offers a few pointers. He will be looking after content, alliances, and marketing promotions there. Wonder if he backtracked after saying yes. The beginner's guide to marketing .
Effective marketing is often the difference between a successful product and a damp squib.