The goal in life is material success and social achievement. The emphasis is on conspicuous consumption. The emphasis is on conscious consumption. Identity is largely defined by material possessions and social position. Our sense of self grows through our conscious, loving, and creative participation in life.
Emphasis is on personal autonomy and mobility.
Emphasis is on personal growth and community. The individual is defined by his or her body and is ultimately separate and alone. The individual is both unique and an inseparable part of the larger universe. Our being is not limited to our physical existence. It is natural that we who are living use lifeless material resources for our own progress.