At the same time that the Internet has made it possible to know more about customers and partners and communicate better with them than ever before, it has made the effort much more complicated. While more data exists, it is not easily or quickly assembled into key summaries of product performance across all channels. Collaboration with partners lacks key metrics of product performance, the most important information for increasing sales. Current technologies to address these needs are too expensive, too complicated, and too proprietary. The problem extends beyond the sales and marketing departments most closely involved with channels.
Finance needs to know what has sold through the channel.
Enterprise departments need integrated data from all channels and visibility beyond the closest channel partner, and the ability to selectively share data with all partners. Integrate data from all sales channels into one analytical reporting engine. Share information across the enterprise and selectively with partners as needed. Better analysis across channels For the Supply Chain Key Input for Demand Analysis Inventory Discovery Item locators Collaborative Channel Intelligence products provide the guidance to create strategies and supply the key metrics to evaluate them, complementing operations carried out by PRM and CRM solutions. Like business intelligence products, collaborative channel intelligence products assemble data across the enterprise and present it within an analytical engine.