Get senior managers using the Web. Personal use is a precondition for comprehension. Create visioning sessions where new value propositions can be imagined. Think 'digital capital' - for example, don't create a Web site that seeks to have many eyeballs. This is the wrong body part.
Hearts count, and relationship capital is what generates wealth.
Thank you for the thoughtful questions, and thank you Leslie for the opportunity to chat. CEOs and secretaries, and everyone in between, are showing that they have the curiosity and the innovative spirit to rethink how we create value for customers. This is a very exciting time for all of us. And if we do it right, maybe the new economy will be one of promise fulfilled, and peril unrequited. We're wrapping up today's chat.