In the purest sense, the coach's job is to get business-related and human results . Coaches view employees as individuals having different abilities and needs. Coaches must help carry out the objectives of the company in highly competitive markets while interacting on an individual, personal level with the employees who will physically achieve those goals. By building bridges and partnerships, coaches develop and nurture trust. With increasing trust, new avenues of workplace cooperation are opened.
Hierarchical barriers erode.
People more readily accept responsibility for their actions. Self-esteem is developed in employees, which results in greater competence, meaningful effort, and improved work performance. Coaching is a process of building trust, which is constructed in the interaction between people. Trust-invoking interaction causes employees to trust themselves, their teams, and their organization. In this sense, it is the foundation upon which all of the moral precepts of work team coaching are built.