Emphasis is placed on applications of research to consumer satisfaction and on developing an understanding of the consumer decision-making process. An overview of the policies and procedures in personnel administration in American business, including uses, sources, motivation and maintenance of employees, with major emphasis on the dynamics of social organization. A detailed examination of the fundamental concepts, principles and dynamics of the supervisory process. BA 363 Advertising - 3 credits This course examines advertising and its role in marketing. Included are a survey of the history of advertising, the media and communication models, and an introduction to the creative side of advertising.
Emphasis is placed on the formulation of objectives for advertising programs.
BA 371 Training and Development - 3 credits This course involves the evaluation and study of trends in human resource training, education and development activities within organizational settings. This course places written and oral business communication within the context of general communication processes and familiarizes learners with recent technological advances. Strategy for effective writing is emphasized by engaging in a variety of business writing tasks. BA 380 Marketing Management - 3 credits This course focuses on strategy, concepts, and techniques involving the marketing function in organizations, with emphasis on marketing planning and decision making. Same as HIST 381.