Another powerful sales technique used online is to provide a sample or trial of your product or service. For example, if you're offering a Search Engine optimization service, provide a free META tag analysis at your website. Not only will this increase your sales, but it will drive more traffic to you site as well. If you're selling an ebook, create a free version to distribute from your website. This free version should contain some valuable information and convince the reader that they need to purchase the full version.
Many Internet users are still leery of making purchases and providing personal information online.
Not only must you provide a secure ordering process, but you must gain your visitors trust. To boost your potential customer's confidence in you and your products or services, create a page to display your customer testimonials. Another technique used to display testimonials is a rotating text script . This script will enable you to display a new testimonial each time the page loads. An additional way to boost your customer's confidence is to let them know exactly how you will be using their information you collect.