It isn't the issue. Developers are key. Apple's economics are out of whack. But increasing market share isn't what it's about.
Love is what it's about.
This is going to take some explaining. When I woke up this morning there was a bunch of flowers in my mailbox from Bill Gates. At the end of my last essay I said that I didn't have a Windows 95 beta to play with. Dave wants flowers. I can't repeat his message here, it was too sexy.