A brief overview of your company or organization, your activities, web site URL etc, is necessary. Write your approach like a sales letter. Convince him that this is a good mutual opportunity that he must not pass over. Make it clear how you will benefit from the arrangement, as well as how they will. People are naturally suspicious of JV proposals where it looks as if the other party does not benefit, or covers it up.
Joint ventures are a powerful, widely used tool.
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