There are no story books or picture books in Ethiopian homes for younger readers. For several decades the creative ability of Ethiopians have been curtailed or stunted by wars and adverse political and social conditions and cultural limitations. It is accepted that a child needs good nutritious food for physical and mental development. Children who start reading at an early age develop excellent reading skills and have the capacity to think and create new ideas when they become adults. Besides providing a pleasurable experience, reading creates a sense of connecting to the wider world.
Literature is essential for nurturing and developing imagination, compassion, and insight.
It is only in literate societies that the ideals of democracy, peace, freedom, and the pursuit of happiness have meaning. It is with these ideals in mind that we establish this organization. To promote children's book publishing. To promote and encourage reading and literature. To help the development and encourage authorship and artistic qualities in the production, design, and illustration of children's books.