Online Business Development Agreements in the New Economic Climate By Guest Author By Stephen Filler, Esq. One of the great benefits of the Internet economy is that e-businesses can concentrate on their core competencies and use third parties to increase their sales, services, and branding. The following are some factors to consider as you develop partnership agreements. Efficiency is Critical Juggling these elements was relatively easy when online merchants had the time and money to test new deal types and pursue deals of unascertainable value. Now with money scarce, merchants do not have the luxury of creating hundreds of relationships and hoping that one or two become profitable.
Efficiency is now critical to survive.
Deals should be as simple as possible, and the use of sales staff, form contracts, methods of negotiation, and attorneys must be closely synchronized with business development goals. Focus on Your Product With boundless possibilities for packaging, selling, cross-selling, and branding, it is easy to get sidetracked. Knowing these aspects of your business allows you to focus on business development strategy, giving you authority in the marketplace, and guiding your creation and use of contracts. It is equally important to use due diligence to select appropriate partners. An agreement is pointless if the partner won't be around in three months.