Another way to categorize businesses is by their customer base. Some service businesses sell their services to private individuals-much like a homeowner may hire a cleaning service to come in and clean the house. Other service businesses, such as an ad agency for example, only sell their services to other businesses or organizations. And some service companies market to both individuals and groups. The point of all of this is that these characteristics about your business have an impact on your market research, so it's important to know where you fall.
Every entrepreneur knows that marketing is one of the keys to success in business.
Marketing, itself, is a big business. Bookstores are full of books and other publications that tell readers how to do it. Universities set up entire Marketing Departments to teach students how to do it. The right product to the right place at the right price through promotion. The goal is to put together a marketing mix that will produce the most profit.