However, dealing with these differences has made European companies better at internationalising their business. We will achieve this by internationalising more quickly. Gartner predicts that during the next two years the first B2B failures will emerge, and that the fallout in the overcrowded dotcom market will continue. Europe's response will be critical. The attitude in the US is different, risk is part of the culture.
European managers are less inclined to lead, they want others to go first.
Europe cannot afford to let such conservative attitudes slow its ecommerce development. It seems that leading from the front is the only tactic that will win this race.