Introduction Telemarketing services make or receive large numbers of calls on a company's behalf.
Inbound services provide customer support and product information for consumers who call a firm.
This guide is designed to give you the facts you need to evaluate and choose a telemarketing service for your business. The various sections are listed in the box above. You can choose to read this guide from beginning to end, or jump directly to a section of interest. Reasons to Outsource Setting up a telemarketing service is not easy. To begin with, a large amount of capital expenditure for items such as phone lines, furniture, floor space, computers, and client databases is needed to set up a full-fledged call center.