An interactive voice response system is the weapon of choice for Colt Manufacturing.
Manufacturing is a company with a legacy that spans a century and a half.
Its longevity attests to the fact that Colt is dedicated to producing quality products. Colt s customer satisfaction levels, however, were shooting its manufacturing efforts in the foot. Measures to service customers had, ironically, only escalated the number of complaints. Colt s aim was improved customer service. An interactive voice response system.