The marketing program is designed for students planning to assume managerial responsibilities in marketing, sales, distribution, advertising, and related fields. These courses are among the requirements for a Bachelor's of Business Administration degree. 3331 Principles of Marketing Introduction to marketing, to include product policy, promotion, and pricing. A managerial approach is used, which focuses on the practices, problems and decisions of the marketing manager. 3333 Fundamentals of Advertising Theory and practices of advertising, including market segmentation, media management, research, testing, post-campaign evaluation.
Emphasis is on territory design, performance and evaluation.
Compensation and sales force training are also analyzed. An overall view into the different marketing techniques required to effectively reach this diverse group. A practical application as well as a theoretical marketing approach is emphasized throughout by class discussion and individual research projects. The focus is the marketing management of the procedures and decision-making processes expected when targeting the Hispanic consumers. An overall view of the basic perspectives of consumer behavior.