The addition of TrailBreaker's technology will enable SMBs to better understand and serve their customers, which will help them to generate more sales. TrailBreaker's data gathering and analysis solution helps merchants optimize the effectiveness of their Web sites by providing insights into the behaviors and motivations of visitors and customers.
Information is gathered through pages viewed, paths taken, products clicked on and purchases made.
The addition of our conversion and analytics platform to an already robust iCommerce solution will allow SMBs to gain higher ROI, a better understanding of the effectiveness of their Web channel and increased revenue. Eckhouse will join the iCommerce team as vice president of corporate development. The end result is that merchants will now be able to convert a significant percentage of online visitors to buyers, which also means a significant increase in revenue. About TrailBreaker Founded in 1999, TrailBreaker, the leading provider of preCRM TM solutions, is leading the way companies improve the business performance of their online channels. TrailBreaker is the originator of preCRM TM , the practice of focusing on the 98 percent of all Web site visitors who leave without buying or registering.