Another selling point is the effectiveness of massagers in soothing pain and reducing stress. Gone are the days when massagers were merely hand-held and designed for the arms or backs. Today, modern technology and creative design come into play. Six million units are sold each year. In 1999, another double-digit increase in sales is expected.
Innovation is a key factor that attracts new customers.
For instance, lightweight body mats and seat cushions with simple functions are selling well. New-look, portable foot massagers designed for convenient storage are also popular. Price is another important considera-tion. Most buyers do not look for high-end massagers. To win over customers, an increasing number of manufacturers are adding a touch of fashion to their massagers.