One sip, however, and he decides to baptize it instead, making it an acceptable Christian beverage. First coffeehouse opens in Italy. 1668 Coffee replaces beer as New York City's favorite breakfast drink. Edward Lloyd's coffeehouse opens in England and is frequented by merchants and maritime insurance agents. Eventually it becomes Lloyd's of London, the best known insurance company in the world.
First coffeehouse opens in Paris.
His proclamation is revoked over public outcry. The Turkish army surrounds Vienna. Franz Georg Kolschitzky, a Viannese who lived in Turkey, slips through the enemy lines to lead relief forces to the city. He claims it as his reward and opens central Europe's first coffeehouse. He also establishes the habit of refining the brew by filtering out its grounds, sweetening it, and adding a dash of milk.