Journalists working under pressure don't always have time to verify the information they receive. If you are fortunate enough to have a reporter think of you as a reliable source, don't blow it with factual mistakes. Once you have distributed your release, be prepared for telephone calls from reporters. Have your talking points in front of you, and stick to your key messages even if a reporter tries to take the conversation elsewhere. Left and right margins set at approximately 1 inch.
Editors use the space for editing comments.
Include the date when the release may be used at the top, left side of the page. When possible, keep the release length to fewer than two pages. Feature releases may require greater length. If possible, use a headline to localize the release. Capitalize every letter.