As a market researcher you will define a marketing problem, choose an investigation method, and collect, analyze and interpret data. You will then recommend marketing strategies to address the problem. You might also work on questionnaire design, field interviews, the analysis and mapping of market areas, sales analysis and demand forecasts. Selling and Sales Management is about making things happen, controlling your workday, working away from the office, traveling and persisting against adversity. Good salespeople are well compensated for their work and easily find jobs.
Many companies start new employees in sales so they can rapidly learn the business.
These same sales people are often promoted to a variety of managerial positions including district and regional sales managers. NU graduates find many prestigious and stimulating careers in selling to industry, governments, professional people and businesses. Retailing is the payoff point of marketing in terms of selling the product and in terms of thousands of jobs. The primary activity of retailing is selling goods and services. Retailing also offers opportunities in advertising, display, credit and financial management, market analysis, data processing, accounting and control, personnel administration and training, customer services, legal issues and promotion planning.