Description of Operations FAVE is organized around 3 synergistic business units that optimize all of its assets for future growth. The 5th Avenue Retail Sales Division 5th Avenue Channel Retail Inc. is a wholly owned subsidiary of FAVE, formed in 1999 to manage and expand sales of unique, niche, patented consumer products through a variety of channels. Building on the management experience of industry veterans Eric Lefkowitz, Ivan Rothstein, and Division President Mike Tedesco, this subsidiary has developed and sourced products that have been sold to mass merchants, and direct to consumers via television commercials and infomercials. The Company sells products through a network of over 100 direct, and contracted sales representatives located throughout all 50 states, Canada, and Mexico.
Exclusive products range from patented teen cosmetics, to automotive and housewares.
Regional customers such as Long's Duane Reade, Drug Emporium, and Pathmark increase distribution density. A two step distribution program targets independent retailers. In May of 2001, 5th Avenue Retail added Thomas Ford to its management team as VP of Interactive Television. Mr. Ford was instrumental in building the gemstones and jewelry divisions of the Panda Home Shopping Network, and specializes in live home shopping television production, and back end operations. The retail division has recently built a live television studio, and installed a customer call center at FAVE's North Miami headquarters.