N.C. He gives seminars, runs annual sales meetings, and conducts training programs on selling and customer service. Jeffrey Gitomer Everyone wants loyal customers. Everyone measures satisfaction. I don't get it. Satisfied people will go anywhere.
Loyal customers come back and tell others.
Corporate butt-covering documents. That's what they are supposed to do. Oh boy, there's a group of customers I want to have out there talking about me. Customer satisfaction is at an all-time high. Customer loyalty is at an all-time low.