Use an arresting visual. Again, aim for the unexpected. If your ad is small, an interesting border treatment can make it stand out visually. Use direct-response elements. A prize drawing can increase retail traffic and also give you a database of names to mail to.
Free information can generate leads if it has a high perceived value.
Sell with testimonials. What you say about your product can never carry as much weight as what satisfied customers say about it. Use YOU, YOU, YOU, YOU through and through. Find the business of your dreams at Entrepreneur's Opportunity Finder . Categories Main Menu Business Svcs.