Others are more expensive, but are less demanding. Strive for a balance of time, effort, and hard cash. In parallel with budgeting your dollars, sketch out a preliminary schedule around major events, such as a big distributor's spring and fall catalog, or the local Whole Life Expo. Then fit the other tactics around those major milestones. Distributors and Wholesalers You can sell a lot of books at the back of the room after your speaking engagements, or via an 800-number fulfillment service after a radio show interview, but you will also need help to get into the bookstores.
Distributors have a sales staff or reps that call on chains and regional stores.
They also produce a catalog and work closely with publishers. Wholesalers, on the other hand, do no pushing, and have no sales staff. They simply respond to bookstore orders by picking, packing, and shipping. Wholesalers often buy from distributors, because distributors usually specialize in what they carry. Since they represent particular publishers, they know more about the products they represent.