When a Web server generates a raw traffic log for your site, you can use a Web reporting software program, such as WebTrends, to format the raw data into a comprehensive report. A typical Web site traffic report will tell you how many people visited your site, the number of pages viewed, and the busiest times for your site, telling you how visitors reached your site. For example, the names of all the sites Web surfers visited immediately before reaching your site will be listed. Most importantly, the referral log will show you which linked Web sites generated the most traffic. Track your e-mail campaigns.
Many conference producers use e-mail to promote upcoming events.
You can track the success of your e-mail broadcasts to determine how many recipients register for your events or request a brochure. For starters, you will want to create an opt-in mailing list. In the newsletter you'll want to include links so that recipients can have direct access to your registration form and your brochure request form. You'll want to set up your e-mail broadcasts so that you can measure the success of these marketing campaigns. First, save your registration form and your brochure request form under a new name on your Web site.