Action words like accelerated, arbitrated and launched are out. In scannable resumes, nouns are dominant. Computers search for descriptive words such as accounting, manager, University of Michigan.
Key words are an extension of the noun concept and are also called buzzwords or descriptors.
Keywords are words employers search for when trying to fill a position. The more keyboard marketing points you present about yourself, the more likely you are to be plucked from an electronic resume database now or a year from now. Avoid decorative, uncommon or otherwise fussy typefaces. Don't underline, it may muddy up into a blob in the scanner's eye. Stick to white or beige paper.