The coordinated effort consists of bus advertising promoting breastfeeding among working mothers, and online information about the medical benefits of breastfeeding and local breastfeeding resources.
Information is available online in both English and Spanish.
Many mothers and families don't realize the importance and long term advantages of breastfeeding. Strong evidence in the last ten years has confirmed that breastfeeding is best for all infants, including premature and sick newborns, with rare exception. Yet only about six out of ten women in the United States breastfeed their newborns, and only about one in five are still nursing when their babies are six months old. We know breastfeeding contributes to good health for mothers and babies, and it is an important step towards that vision. As more mothers return to work soon after giving birth, women need accurate information regarding the important health benefits of breastfeeding and how to continue breastfeeding while working.