But not everybody is aware of the impact that these phenomena are having on our industry the car and truck business. No doubt about it this is truly an exciting time for our industry. Cars and trucks are undergoing their most radical transformation since the introduction of the moving assembly line. And make no mistake General Motors is committed to lead that change. We are redefining the role that our vehicles play in the lives of our customers, and we are doing it through innovative products and features.
Innovation drives our business.
The combination of wireless communication and in-vehicle electronics, telematics is changing the nature of cars and trucks from strictly transportation to information vehicles. I can relate to that guy, but I can also tell you from personal experience that the times, they are a changing. They will be online in a chat room with their friends, while the stereo is blasting away, they re changing channels on the TV, and talking on the old-fashioned device in the corner, the telephone and all at the same time an amazing ability to multiplex. As our cars and trucks become nodes on the network, we will witness a personalization of the driving experience like nothing we ve ever seen before. I can say this with confidence because GM hasn t just been watching these new developments from the stands we are engineering them.