Further, prejudiced people tend to not view themselves as prejudiced . Therefore, when the message is heard, it is assumed that it applies to someone else. B. Education 1. Description Intergroup education is similar to persuasive communication . The big difference is that education's purpose is not to change attitudes, but rather to impart information , although the latent goal of changing minds might be there.
Education is most successful when it causes the least amount of stress .
I.e., education should not put people on the defensive . This tends to be one of my biases. I kind of operate under the philosophy that if one provides valid information regarding a social problem, then people will automatically act to resolve the social problem once they understand its dynamics. This, many times, is a faulty assumption. Russ C. Intergroup Contact 1.