Specifically, frequency of use, per capita consumption, seasonal use, honey characteristics, and purchase location were examined. Those reporting a seasonal use, however, indicated honey to be used mostly in winter. When the product is promoted, as in Kansas City, consumption of creamed honey appeared to increase, according to the study. Consumers also prefer gold colored honey over amber or yellow colored honey, which are considered too strong or not strong enough respectively. Clover and orange were the most recognized varietal honey types, followed by sage and alfalfa.
Honey is easy to use.
Honey is healthy. Honey is priced reasonably. Honey is a good source of energy. Honey improves food flavor. Honey is good for children.