Wait hours in lines. Get ignored by salespeople. Feel invisible at reception counters. Be treated like a second-class citizen. Discover firsthand what it's like to be a customer-especially one of your own customers.
Impersonation takes work.
The good news is, you have a working model close at hand. Mystery shopping is a familiar concept in the exhibit industry. The technique can produce valuable insights into an exhibit's program and people. You'd be joining a distinguished line of people who have used the tools of disguise, participation and impersonation to achieve impressive ends. So suit up and take a walk on the wild side.