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With Virtually No Advertising Costs . I'm going to blow away any idea, any concept at all, of what you think a home page should be about. Your home page must be about one thing, attracting a major search engine. Its like a beauty pageant, you want your home page to win the highest mark from the panel of judges, the rules of a major search engine. If you only have one web site, tune your home page specifically for Inktomi, Altavista or Excite.