Well, we've had warning labels on cigarette packs and advertising for twenty years now and there are still fifty million smokers. The rate of smoking among young women may be on the rise. The existence of cigarette advertising as well as its content effectively negate health warnings of all types. Actually, a total ban on both cigarette advertising and promotion is necessary. Otherwise, the tobacco companies will simply transfer their vast resources to whatever type of promotion is permitted.
Foreign experience shows that partial bans have little effect on consumption.
Total bans, such as that in Norway, have made significant inroads against smoking, particularly among the young. Let's not forget that this principle, when applied to advertising, was invented in 1976, not 1776. The product of a fleeting Supreme Court majority, it was untenable as a guiding principle of constitutional law.