This woman has lost touch with reality. She's a clever PR operator who has held the press at bay. She doesn't play by other people's standards. All businesses make mistakes. The key is setting up systems of accountability, being 'transparent' about your practices, and most importantly, turning out a fair-priced, quality product.
Integrity begins at home.
Character demonstrated by actions, not by 'good intentions,' is the only reliable measure of corporate ethics. If you can fake these, you've got it made. Lets hope that in our image-dominated society, business and consumers aspire to more than just perceptions.