Many environmental forces are dynamic and create considerable uncertainty for managers. The greater the environmental uncertainty an organization faces, the more the environment limits the manager's options and freedom to determine destiny. The omnipotent view dominates management theory because it reinforces the belief that managers can control organizational outcomes. Academics, business executives, and the general public do not like to believe that things happen by mere chance. The omnipotent view confirms that organizational successes and failures can be attributed to managerial actions.
Managers exist, then, to accept the praise or the blame for the organization's success or failure.
Contrast strong and weak cultures. A strong culture exists where the organization's key values are intensely held and widely shared by members of the organization. Thus, the more employees accept the organization's key values and the greater commitment to those values, the stronger the culture. Weak cultures exist where key values are not intensely held, not committed to. In those cases, it becomes unclear as to what is important and what is not.