FortuneCity assists this by feeding one of its properties from another. If someone registers on the FortuneCity site they are offered a V3 domain name and they may then opt for the newsletter, thereby fuelling the organic nature of the business. V3, acquired by FortuneCity last year, claims to be the world's largest provider of redirect services, personalised website URLs and matching email addresses. FortuneCity also owns Hotgames, the gaming site, and Gelon, a well-regarded Wap company, though none is branded with FortuneCity's name. Gareth Williams, director of European operations, says a lot of users will be using a FortuneCity site without actually knowing it.
Guerilla marketing is highly active.
It aims to get FortuneCity's name as high as possible on the internet's search engines because they are the main way people find their way around the web. A similar search on Google put FortuneCity in 10th place out of 765,000 references to free web pages. Part of the strategy, he said, was to get FortuneCity's name in the titles and meta tags which appear near the top of the code behind a web page. But search engines were getting more sophisticated and often weighted sites by the number of other links pointing to your site. You don't know what criteria they are using, but you can work it out by trial and error.