In the 1970's, cleaning simply disappeared. As women entered the job market, the myth read, cleaning would be organized away, delegated away, or just simply ignored away. Now we're in the '90s. We've come home. The CEO will not mince words, my friends.
Houses get dirty.
Houses have to be cleaned. No feminist mythology, no marketing strategy and no shift in the institution of marriage can eradicate that plain and simple fact. In all the societal shifts and marketing blizzards, one basic concept has gotten lost. Cleaning, like any other skill, must be learned. If you learned it at mother's knee anytime in the last 40 years, it's likely that you do not know how to clean.