By developing a clear understanding of clients' perceptions, the firm can capitalize on identified strengths and better address weaknesses. Using an outside independent consultant validates your client concern and objectivity. Additionally, by focusing on client needs and anticipating change, the firm can avoid pursuing marketing or planning strategies that may be inappropriate, ineffective or not cost-effective. Armed with this information, the firm can then develop programs and services that can lead to additional, profitable business from existing clients. Experience has shown that clients value their association with a law firm and are typically willing to provide detailed and valuable feedbacks.
Many clients appreciate being asked for their opinion.
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