Most business ideas flop on the first try. The key to success is knowing how to give yourself a BIG second chance. Sometimes you will need to try a third or fourth time before your new product or service brings home the money. Here are five simple ways to give your business new life. Give your business a tighter focus.
Many businesses are too broad, trying to interest too many different kinds of prospects.
Being too general will leave you lost in a crowd. America has more stores now than at any time in history. Retailers are finding their markets split into tiny fragments as shoppers have a bewildering choice of places to spend their money. Meanwhile, the Internet is exploding. Christmas spending in 1998 was 2.3 Billion dollars, twice what it was in 1997.