The statement took me aback. I had asked a business associate at a medical marketing agency about how he felt about my perceived need for developing information design programs in the medical devices industry. Surely, he would have some insights for me that would help guide my career, and steer me down the road I felt lay ahead. With all the changes in communication technology in every business in the world, I felt it had to be painfully obvious to anyone that these organizations would respond to information design as a way of positioning my role as a designer. The statement got me thinking.
Information simply is .
Information is what organizations produce, whether in product development or marketing, in a brochure or on a Web site. The question is not whether it needed to be designed, but how it will benefit the organization s bottom line. Much has been written in the past year about building corporate brands. We have heard time and time again that the brand is not a logo or an image, but good experience following good experience over time. We have heard about the billions of dollars spent on advertising and building the brand.