He has a plan, not too difficult. A leader must guide his organization through the stages of transformation. But what is in his head is not enough. He must convince and change enough people in power to make it happen. Drive out fear, so that everyone may work effectively for the company.
Fear is a cause of unmeasurable waste and loss.
Someone who is fearful takes whatever action necessary to remove the source of fear. These actions do not reflect the company's best interest. Fear robs people of pride and joy in their work and kills all forms of intrinsic motivation. It prevents peole from thinking for themselves. They instead concentrate on removing the source of fear.