Ethics are ethics.
You follow the same standards you always have. That's what journalists do. But the question is not as straightforward or as simple as it first appears. And now, a year later, with the Internet in full toddler stage, the need to impose the discipline of strong journalistic standards is greater than ever. Journalists may, at their core, always be journalists, but the medium in which they toil does, indeed, make a difference in how they do their jobs.