Since the site's implementation, the number of Web servers supporting the site has been doubled - without any code modifications. Integration with back-end systems is seamless. Orders are then streamlined through the order management system directly to the warehouse fulfillment system - requiring only seconds. As the system returns to service, MSMQ picks up where it left off, submitting queued orders for processing. The system initiates a shipping confirmation sent via email using SMTP technology.
Inventory is updated multiple times throughout the day without system downtime.
The site is deployed on a Data Return multi-server clustered system, which utilizes Layer 4 switching technology for fault tolerance and server load balancing. The new system also allows customers to receive real time updates on product availability - which is especially significant for Fossil, since they cater primarily to gift or impulse purchasers. Goals Fossil achieved its aggressive 1999 holiday season revenue goals, and expects to recoup its total investment by the close of this year's holiday season, just over one year from launch. Last year, the company fulfilled all online orders received by December 22nd in time for Christmas. Integrating the site with back-end systems has reduced operating costs significantly.