The Age will ensure that stories that specifically relate to an advertiser should, where possible, not be published on the same page as that advertiser's advertisement. Staff must not reproduce other people's material without attribution. The source of published material obtained from another organisation should be acknowledged. Bylines should be carried only on material that is substantially the work of the bylined journalist. Australian Journalists Association Code of Ethics Respect for the truth and the public's right to information are fundamental principles of journalism.
Journalists describe society to itself.
They convey information, ideas and opinions. They search, disclose, record, question, entertain, comment and remember. They inform citizens and animate democracy. They give a practical form to freedom of expression. They scrutinise power, but also exercise it, and should be responsible and accountable.