There is a saying that any organization will be doomed if it does not produce managerial innovations. The success of many companies in today s environment are basically due to their innovative approaches. Today, for survival of any organization innovation is a key factor. No wonder, many companies who have remained at the top always encouraged innovation.
Innovation is the key to success in post liberalization.
There are different ways of innovation. Innovation can be done by applying IT Technique based on basic principles of marketing. Let us elaborate the same. Innovations based on customer focused promotion. The author has evaluated the present campaign based on customer focused promotion done by many pharma companies and was amazed that in today s world many people are successful only because of innovation.