He asks what you do for a living. Before those sliding doors open again, you have about half a minute to answer and intrigue that prospect. The answer is your 30- second pitch. Be direct, concise and as comprehensive as you can. Say what you do, why you do it and how the world gains by what you have to offer.
Enthusiasm is key.
As with a great news story, start with the most important points first. Talk not about yourself but about the benefits you offer. Advertisers pay over a million bucks to say their piece in 30 seconds. Make it a point to be able to say yours just as briefly. And practice saying it.