When it comes to revenue models, the Internet has certainly complicated things. The nature of the Internet is such that online businesses automatically have multiple opportunities for revenue. The Internet is a means by which you can, simultaneously, sell your products and services, advertise third-party products and services and create any number of affiliate relationships that can result in increased revenue. Selling advertising on your Web site provides a means of leveraging your customer base. But regardless of the way advertisements are paid for, the larger the number of site visitors the larger the advertising revenue.
Many Internet companies use ad agencies to sell advertising on their site.
Be clear on the type of advertising you wish to have on the site. Reserve the right to reject any advertisements based on content. Those companies will definitely see a value for participation on the site and might pay for the privilege. This is no different than legal publications that offer attorneys the opportunity, for a fee, to write articles and reach a target audience. Find an affliliate Online advertising as a revenue generator is dwindling as evidence of its effectiveness for advertisers is still to be proven.