Lobbyists are the key players in the game of politics. Former government officials. These have expertise, access, and influence. Lobbyists inform, persuade, and pressure. C. Grassroots Activity.
Lobbyists seek to rally the public behind their cause.
Methods include massive direct mailings, radio, newspaper and television advertising, and fund-raising activities. Buying or creating grass-roots support synthetically. E. Using the Courts and Lobbying the Political Branches. The Civil Rights movement is an example of a persistent group that pressed its claims in the executive branch and in the courts. Political Action Committees.