It's a sad state of affairs, but it happens more often than not. The funny thing about this is that the few companies that do take care of their customers and seem to care more than their competition, seem to grow and grow and grow. They get more customers and the customers they have spend more and more with them. By learning to take care of the customer, you can help your business grow and earn the trust of your customer. Then, as their trust grows, they'll spend more and more money with you and refer you to their friends and, as you know, this builds a business fast.
Guarantees are a major part of any business and for a good reason.
They can increase sales monumentally if used right and they provide a sales boost to high-quality products and honest companies. Basically, guarantees show the customer that you believe in your product so much that you are willing to put yourself on the line. If you are willing to do that, through a guarantee, your customers may be willing to put their money on the line and buy your products. Guarantees also give your customers a feeling of security when buying. They realize that if anything goes wrong or if they're just not satisfied with the quality, they can get their money back.