The expansion of news in radio and television and the introduction of new technology in the gathering, writing and delivery of news has created a steady increase of jobs for journalists. Writes and edits news stories, writes commentaries, introductions, descriptions and transitions for station break. Interviews, coordinates live reports from a number of sources, writes news stories. The Photojournalist photographs newsworthy events, locations, people or other illustrative or educational matter for use in publications or telecasts, using still cameras. Usually specializes in one phase of photography, such as news, sports, special features, or as a freelance photographer and utilizes computer skills and technology.
Jobs exist in schools, government agencies, associations and business.
Advertising attempts to persuade potential customers to purchase a product or service, support an organization or event or vote for a political candidate. Advertising Copywriters write the text of magazines and news-paper ads, and scripts for radio and TV commercials. May also write publicity releases, direct mail appeals, other sales promotion material or help plan merchandising campaigns. Although keen competition will continue to exist for the best jobs, employment opportunities are expected to increase throughout the mass communication industries. Best opportunities for print media reporters and correspondents are likely to be found on newspapers and magazines in small cities and suburbs.