Now days press releases are emailed and I think it gets better results. But you don't have to have a press release to get media attention. Simply email your idea or information in a brief message. Include your contact info so the reporter can follow up with more questions. Almost all media have a website complete with contact email addresses.
Editors often appreciate a quick phone call from anyone with good information to share.
Make sure your info matches the media outlet's audience interests. Don't bore a busy reporter with preliminary details. Newsletter is a high quality newsletter created to help everyone promote their website and business on the Internet. Newsletter is one of the largest newsletters available on the web focusing on this topic. It is read twice a week by over 400,000 webmasters and website owners.