Each quadrant represents a specific type of culture. In this model it is assumed that no organization reflects only one culture. A complete description of a company would yield a combination of characteristics with some being more dominant than others. They are very good at adjusting to market changes and finding windows of opportunity. Expansion often comes at the cost of internal integrity.
Leaders are inventive and risk-taking.
Much of the activity focuses upon acquiring additional resources and enhancing public relations. Decisions are made quickly. Organizations develop upper level management and set strict goals with concrete time periods in which to reach these goals. Much of the communication and behavior focuses on budgets and decision-making. Leaders are directive, goal-directed, and encourage productivity.