Though federal rules generally prohibit companies from owning a newspaper and TV station in the same town, Media General's ownership predates the 1975 law. One building, one goal Ask executives why they would attempt such sweeping corporate change at the same time they're building a new home for all three businesses and moving in, and you'll get a simple answer. Our patterns and systems will be disrupted anyway. There's been two years of preparation. But officials at the three properties admit they're not sure what form this new convergence will take.
Journalism is about telling stories in a manner that people can get it.
It's not about putting stories in the newspaper that arrives at 6 a.m. or on TV that starts at 6 p.m. An atrium rises up through the center of the building, with each floor looking out into the space, except for the first floor. A giant, semicircular multimedia assignment desk sits on the second floor, where editors from WFLA and Tampa Bay Online will sit next to a Tribune researcher, a multimedia editor and others. Part of the investment here has to do with learning how this could be applied to other parts of the company. Much of the TV station is based on the second floor, complete with a digital editing system that stores images on computer servers instead of videotape.