The student assumes responsibility for the production of a prject under the direction of a faculty member. Principles, strategies, and techniques of specialized publications are applied through the production of specialized publications. May be repeated once for credit. The culmination of the public relations curriculum, the course operates as a public relations agency, serving the needs of an actual client. The course offers students the opportunity to develop a complete public relations campaign.
Emphasis is placed upon concept, strategy, tactics, and presentation skills.
Emphasis on needs analysis and the development of a publication plan, including communications objectives and strategies, production skills, and evaluation mechanisms. Introduces students to the theory and organizational strategies of special events as a function of public relations. Topics will include client consulting, objective setting, budgeting, sponsorships, vendor negotiations, and follow-up procedures. Students will have the opportunity to apply concepts by developing an actual event. TOP PRBL 4200 Organizational Communications Studies the effective use of the tools of mass media to communicate to employees and special publics.