I'm one of those people. What I have gotten an appreciation for is other category of women who are not as comfortable and for whom prevailing culture actually will cause them to deselect themselves. That's what we have to fix. Scherr says girls and women can easily imagine becoming lawyers or doctors because it's obvious what medicine and law do for society. In computer science, what's obvious is that these people work long hours.
Elegance is more important to women.
Women don't go for that down and dirty, OK, doesn't matter, give me cup of coffee. The guys don't really care. There are so many guys, they already feel comfortable. The mostly female crowd swivels to get better look, and some let out low, knowing, sisterly snicker. The CFO is woman.