For example, through the effective implementation of overbooking controls, goals can be set for denied boardings rates rather than accepting denied boardings as an unavoidable and uncontrollable cost. For many airlines, this will be the first time that they are able to proactively use denied boardings as a tool to generate revenue. New analysts can become effective more rapidly when they have a reference tool that helps them understand the relationship between historical and future behavior. Without such a tool, the analyst only learns about the flight's behavior through extensive experience. At the same time, management benefits from an effective revenue management system.
Management gains a decision-support resource for marketing and operational functions.
Having at their disposal a tool that can analyze historical and forecast future behavior is invaluable when planning marketing campaigns, and pricing and schedule changes. The analysts gain a tool that helps them focus their attention where it is needed, when it is needed. A tool that can provide them the confidence to make the right decision while enabling them to apply their own knowledge and abilities to the maximum benefit.