I think that is important. It sets a tone for the whole organization. One of the single biggest things was dropping the corporate branding campaign. That was a corporate effort, including national advertising campaigns, to identify the name with hospitals all across the country. That was stopped almost immediately.
Health care is local.
It is based on individual communities. It is very difficult to set an image nationwide, and to communicate that to the masses. Most Columbia hospitals have gone back to whatever their name was. We don't hear much about it. No indictments or charges have been brought against anyone.