The prize, established in 1995, is normally attributed every two years at the Bologna Children's Book Fair, Italy. To pay tribute to the exemplary action of five municipalities in cities located in the five world regions in order to strengthen social solidarity, improving living conditions in troubled neighbourhoods and develop genuine urban harmony. Intended also to contribute to the establishment of regional co-operation networks among municipalities and the creation of databanks on innovative initiatives USD 25,000 to five recipients. These works play a major role in the emergence and enhancement of cultural identities and convey to the different peoples a greater awareness of their individual historical, cultural and artistic heritage, while emphasizing their contribution to the heritage of humanity as a whole. Throughout history, peoples have exchanged cultural experience, ideas, values and goods through art, trade and migrations.
Human history is the tale of such journeys.
Cultural Pluralism Diversity is stimulating and enriching. People invent, refine and embellish their cultures through contact with and by borrowing from other cultures. Cultural Industries Creativity is an important part of people's cultural identities and it is expressed in different ways. These means of expression are copied and boosted by industrial processes and worldwide distribution. Its task is to survey recent trends in culture and development, monitor events affecting the state of cultures worldwide, construct quantitative cultural indicators, highlight good cultural practices and policies, and analyse specific themes of general importance accompanied by policy suggestions.