I can not stress enough the importance of knowing your target audience. This seems like an easy one, and it should be, but if you have done any web surfing you clearly understand the problem with web sites that don't seem to speak directly to anyone, or those sites that try to speak to everyone. This common marketing practice should not be abandoned once you decide to establish a web presence. Your Web Site Remember the Web is 7 days a week 24 hours a day, with no time off for holidays. Web site maintenance is the number one thing that falls by the waste side.
Maintenance is broken into two categories.
Category 1 - is system maintenance, making certain that your site is accessible with minimal down time. Category 2 - is content maintenance, this includes updating your site information regularly and responding to requests made through your site. If you provide a response mechanism it is important to set your clients expectations for response. Once you set the expectation, make certain you meet it. Here's the major issue and the rules of thumb.