Applied anthropology falls out of favor with the rise of US involvement in the Vietnam War. If we get the reputation of hurting people, we won't be able to talk to the people any more. The mistrust of applied work extends to industry. Most academic departments support that stance, sometimes warning students off jobs in the corporatesector. The number of anthropology majors rises significantly.
Major corporations employ staff anthropologists.
University departments add more applied courses to their anthropology programs to better prepare graduates for work in the private sector. Anthropology PhDs can earn starting salaries pushing six figures working for corporations.