Developed and taught a review of mathematical tools for incoming MBA students. Evaluated new product concepts by performing multivariate analyses on usage histories and attitudinal data. Presented research results to senior-level management. Helped develop curriculum based on economics and psychology which covered the challenges of pricing decisions, including dynamic pricing, product line pricing, and perceived value pricing.
Graded case analyses.
Helped students apply various marketing tools, including factor analysis, cluster analysis, conjoint analysis, and models of new product diffusion. Provided feedback on the feasibility of marketing plans and effectiveness of written arguments. Helped introduce students to a wide range of marketing issues, including new product development, demand estimation, pricing, and market segmentation. Analyzed store scanner data collected from experiments run in Chicago-area grocery retail chain. Evaluated various marketing strategies designed to leverage demographic and competitive differences across stores.