Whether you know it or not you're marketing yourself every day. You're marketing yourself in a quest to make a sale, warm up a relationship, get a job, get connected, get something you deserve. You're always sending messages about yourself.
Guerrillas control the messages that they send.
It's all about intention. Guerrillas live intentionally. Non-guerrillas send unintentional messages, even if those messages sabotage their overall goals in life. They want to close a sale for a consulting contract, but their inability to make eye contact or the mumbled message they leave on an answering machine turns off the prospect. No Unintentional Messages Unintentional messages erect an insurmountable barrier.