If you have news, they will be hungry for insightful commentary. Take the time to get to know them. Once you have identified the major players in the British media market, you can provide them with news by practice area and position. American Lawyer Media's London Calling , November 1999. Law Society Gazette .
Firms put merger before profit .
By Sue Allen. November 13, 1999. The Wall Street Journal Europe . Going Global, Profession Wants Marketable Monikers . By Konstantin Richter, August 31, 1999.