Sales of food, including sandwiches and such Asian specialties as curry puff pastries, account for about 30 percent of revenue in the Asian stores. In the United States, food accounts for 12 percent to 15 percent of Starbucks' sales. Spend more time in the stores. Takeout orders are one-fifth of what they are in the United States because Asians like to escape cramped living spaces. Buy fewer coffee beans.
Home brewing is still a novelty.
Starbucks' aggressive expansion plans. Throughout Asia, Starbucks expects to add 230 stores to the 260 it has opened since 1996, including 12 in China. The 3,000-store chain expects to open 10 to 12 stores in Hong Kong in the next 18 months. The Honolulu Advertiser, a division of Gannett Co .