Pledges memorize it and are asked to recite it. Awards are given to brothers who best exemplify it.
Every organization is strengthened by tangible forms of ritual.
Commercial enterprises have slogans, and countless organizations of individuals, who have chosen to belong for any variety of reasons, have statements have statements of philosophy that define and express their beliefs. And since it is something that every member and pledge of Sigma Alpha Epsilon have in common, it helps bond us, providing part of the glue that holds us together. After all, gentlemanliness is the starting point and indsspensable quality of lasting friendships.