There are two processes currently used by the Canadian baking industry to whiten flour. One is a natural process where active enzymes found in soy flour are used to whiten the flour. This is the process Dempster's uses. The second involves a chemical bleaching process. Dempster's white bread not only provides consumers with a daily source of fibre, but is made with enriched, naturally unbleached white flour and is an important part of a balanced diet.
Kids love white bread and parents can feel good about serving it.
Some other bakeries continue to chemically bleach the flour they use to make one of the mainstays of Canadian lunch boxes. Canada Bread Company Limited, which is 68 percent owned by Maple Leaf Foods Inc., is Canada's leading manufacturer and distributor of bakery products to the retail and food service business.