However, tomorrow, unless there are major new developments, the same story will probably not be important enough to mention. If 15 people are killed in your hometown, your local TV station will undoubtedly consider it news. But if 15 people are killed in Manzanillo, Montserrat, Moyobambaor, or some other distant place you've never heard of, it will probably pass without notice. But there are exceptions. One exception centers on how the people died.
Exceptional quality refers to how uncommon an event is.
A man getting a job as a music conductor is not news unless that man is blind. The fact that the killer bees are now in the United States and may eventually be a threat to people watching the news, or to their relatives living in another state, makes the story much more newsworthy. A mundane burglary of an office in the Watergate Hotel in Washington, D.C., was hardly news until two reporters named Woodward and Bernstein saw the implications and the possible future impact. Eventually, the story behind this seemingly common burglary brought down a presidency. 5. The 15 deaths in Manzanillo might also go by unnoticed by the local media unless someone prominent was on the bus possibly a movie star or a well-known politician.