Its high roof line and boxy styling are hideous. Not to mention that the Echo's rear end looks like it rides several inches higher than the front end, giving the car an awkward lean. When the Echo made its debut at Detroit's North American International Auto Show in 1999, a local Detroit paper surveyed a number of the Echo's target buyers and asked them what they thought of this new ride. The kids said they'd rather have other small cars that were already out there, including the aged Chevrolet Cavalier and Pontiac Sunfire. Toyota missed the mark.
Looks are also a big consideration.
Hence the reason Tommy Hilfiger jeans continue to fly off the rack. The Echo looks like it was slapped with an ugly stick, and that won't go over well with the Hilfiger crowd. The one thing the Echo has going for it is, in fact, its functionality. The interior is overly spacious and can fit just about any size individual. There's also a bunch of cool storage areas all over this little car for everything and anything you can bring along.