B y integrating outbound and inbound communication into a closed loop system, EContacts can model and replace inefficient telephone work. It creates and maintains a personal profile for every prospect. Using this profile it generates SmartE-mail where content and frequency are optimized.
Many companies currently send a monthly e-mail newsletter to their prospects and customers.
This is outbound only and totally impersonal. EContacts-Develop is the first to integrate inbound and outbound communication into a closed loop system. The software uses this profile to calculate future e-mail. Data mining of the events can give an accurate picture of the sales cycle. The time and frequency of each e-mail can be adapted to suit every prospect.