There are explanations for this kind of huge discrepancy, the biggest one being that the men s program brings in more revenue because of advertising and broadcasting rights. CU women s basketball coach Ceale Barry, voiced her opinion on the subject. But you have to remember that some of the male sports, like football, bring in more money, the calculations are proportional. The amount of money allocated is based, somewhat, on the amount of money the program generates. CU, according to the statistics, seems to fare well in two of these areas.
Financial assistance is the amount of money that universities award to both men and women athletes.
The test is financial proportionality. The total amounts of athletics aid must be substantially proportionate to the ration of male and female athletes. But we still have room for improvement. The numbers concerning athletic scholarships show a glaring difference. CU is one of the worst in the entire nation for giving scholarship money to women.