All of the points made in the editorial were either addressed before start-up or were quickly corrected afterward. The company's amazingly effective existing computer-supported infrastructure forms the backbone for the Internet portion of the business so that 40 years of experience and exemplary service are simply given an Internet front door for use by those who prefer that vehicle to telephone or fax or mail. Manages to deliver the goods anywhere in North America in two days.
Handles returns with similar aplomb.
Made money from day one. The Internet is simply another vehicle for the publishing industry. The publishing industry needs to see how to embrace this new vehicle for distribution instead of avoiding it. I find it hard to imagine people reading entire books on a computer screen. I read two to three books a month and tend to carry one around with me a lot of the time.