For example, red text for excitement or passion, blue text for calm or tranquility and green text symbolizes greed. Alter your headline color from your text copy to attract attention. Don t tombstone headlines by placing them side by side if you re using multiple columns. Highlight keywords or phrases by use styling tactics such as bold, italics, underlining, strike through, color changes, etc. Proportionate the sizing of text.
Larger text is more readable as headlines and subheadings and smaller sizing for text.
Caution is necessary with sizing, however, as if your grandparents can t read it, it s too small. Avoid persistent over-capitalization and exclamation points. Few things in life justify such intensity and it s unlikely your website will set the precedent. Judicious use of capitalization and explanation points can be very effective, but in modest proportions. Make Your Site Simple to Navigate Most user websites are organized in a hierarchical manner for navigational ease.