The industry already uses standards by which they judge a program. Programs should carry all the basic content information directly to consumers so they can create their own ratings. When we look at information labeling as a means of responding to users' tastes, it leads to opportunities that expand user's choice. Programs can be labeled for many characteristics in addition to sex, language, and violence. A program can be labeled as a love story, adventure, comedy, tragedy, horror, science fiction, or other category and used as a search tool to help viewers electronically find the program that suits their mood.
Electronic labels can stimulate new marketing opportunities.
For example, the source of products or services shown in programs could be included as electronic labels. That way, when viewers see or hear something they like in a program, they can find out where to buy it by pressing a button on their remote control to display the label on the screen. This might apply to clothing, appliances, music, and other products. Electronic labels could even include the phone number, price, and other information about the product or service. On fully interactive systems, customer could order the product or service by using their remote control.