If the hot body count continues to rise, the warm body count will continue to decrease. Simple as that. Many give lip service to that concept, but then quickly wilt from such a course of action when the heat gets turned up by the media, fans or a school. Sportsmanship is learning the rules and assiduously playing within those rules. Sportsmanship also has a component of fairness attached to it.
Gamesmanship is the antithesis of sportsmanship.
Without honor there can be no victory. One coach on the panel told the audience that for a long time she taught her players to play strictly by the rules. After some years, she had to relent and teach gamesmanship in order to compete with the other coaches in her league. I was struck by what she had told us. We need their help to do our best.