Decide what should be on your page. SGL has a committee working to define Internet and WWW guidelines for Odd Fellows and Rebekahs. Here is a draft version . Look at the other individual lodge pages for ideas. Use graphics with restraint.
Images use up web space fast, and make the page slower to load.
A poorly chosen background can make the page hard to read. Figure out how to mark your text with HTML tags. There are several HTML summaries on the web. Here is one. Look at the markup in pages that you would like to imitate.