That means forging a relationship, not just cutting a paycheck. As a secondary component of its research, BDO Seidman spoke with corporate principals to get the inside track on successful recruitment and retention strategies. On the recruitment side, they discovered that the first contact with a prospect is critical. Whether through newspaper ads, a job fair, or the Internet, companies need to do a better job of relating to prospects and addressing their issues. Simply posting job descriptions isn't enough anymore.
Employers have to sell the vision of their companies.
Where human resource managers are a generation removed from their recruits, that can be a problem. Many of the companies BDO Seidman surveyed are addressing this by broadening the recruitment team to include personnel with whom the candidate will actually work. Telephone and Web site-accessible job listings are also proving very popular with younger workers. The report concludes with recruitment and retention strategies implemented by BDO Seidman clients and other Wisconsin companies surveyed. Ideas range from daycare allowances, anniversary bonuses and departmental incentive contests to company outings, team sponsorships, and theater and sporting event tickets.