Many Internet stations have built very large audiences. Because they can identify exactly how many people click onto their server, listener statistics are far more accurate than the muddled ratings regular stations get from Arbitron. Popular stations appealing to specific types of listeners can be an outstanding advertising source for your company. Because the Real Audio player most people use has a place for video, your logo or ad can be displayed visually while your message plays. Much of the innovation in e-commerce has slowed down.
Internet TV is still probably years away.
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