Introduction to measurement , levels of measurement , scales , etc. You might look at Professor Thomas P. Novak's lecture notes from Marketing Research 461 at Vanderbilt. The U of Wisconsin SRC site . For a glossary of terms in computer assisted content analysis click here. See the Content Research and Analysis site or see Trend Monitor .
Evaluation research uses many methods and explores many kinds of problems, for examples click here .
Notes on Nominal Level Statistics . For a decision tree on selecting the correct statistic see KU's Virtual Statistical Assistant . If time allows there will be an intro to SPSS in the computer lab. Some useful links Raymer's Generic Technical Report Format Tips on Writing a good report.