We were immediately deluged with people at these events and were often the biggest draw. Also, people throughout the shelter see that these animals are being adopted and that the program is really making a huge life-saving difference. From a variety of sources. Second, adoption fees account for another portion. Third, we make a lot of money selling merchandise offsite.
Logo wear like hats, T-shirts, sports bags, bottles and mugs is popular.
I sell collars and leashes. And at the holiday season, I sell cat and dog gift items like picture frames. The malls are absolutely fantastic because they get so much traffic. We currently go to three different malls in the Dallas area and are often set up for an entire month or more. Right now we're at the State Fair of Texas and it looks like it will be a real bonanza because the fair attracts about three million visitors.