Allow me to paint two portraits. Entrepreneurs are tired of following others. They want to be leaders. Entrepreneurs want to sail their own ship and be in control of their own destiny. Risk Perception .
Entrepreneurs tend to be risk avoiders rather than risk takers.
They have the foresight to see the market differently. Most entrepreneurs take prudent, calculated risks to achieve their goals. Entrepreneurs have an over-abundance of confidence, believing they can succeed where others failed. This vigorous level of optimism often contributes to early business failures until the entrepreneur gains sufficient business experience. Even though 80 percent of new business start-ups fail within the first five years, the majority of new entrepreneurs are convinced they will succeed.