Everyone has widgets and they need to have them moved from one place to another, but until now, no one has thought of creating such a delivery service. It's a great opportunity for you because there are no widget delivery services to compete with you. You'll have a corner on the whole widget delivery market. But when you look closer, you realize that over the history of widgets, people have worked out ways to get their widgets from one place to another-through the mail, for instance. It isn't always someone sitting in an office or a shop down the street doing the same thing you're doing.
Information is power.
Here are just a few of the things you might want to try to find out. We could go on, but this is enough to get you started thinking about your competition. The easiest place to start your research is the telephone book. Take an hour or so some morning when you really don't want to get down to work yet and browse through the Yellow Pages. You'd be amazed at what you can find out there who and where they are, how they position themselves in the market, which services they like to play up.