The web is not just for advertising and product information-it's for customer relations. These firms know that creating virtual communities will help them better understand and bond with the customer, essential to building market share in today's knowledge economy. In addition to developing a close relationship with their customers and prospects, trendsetter growth companies use their Web sites in a number of different ways. Only 32 percent with a Web presence use it for direct sales of products or services.
Growth companies report that ongoing maintenance is essential if a Web site is to succeed.
A key fact for CIOs to consider is that 24 percent of CEOs rate their company's Web site as a major or important contributor to the growth of their enterprise. And 50 percent expect this will be the case in the next 12 to 18 months. As always, I appreciate your thoughts and comments.