Our distribution system is unmatched by any life insurance company in Japan. In addition, we are in the process of expanding our distribution system by recruiting more sales agents. After hiring more than 2,200 new agents last year, we plan to hire 3,000 in 1999. Recruiting is one area that the weak economy actually benefits our business. Rising unemployment has helped us recruit.
Financial strength is currently one of our most important advantages.
One of the ways we are getting our message to agents and consumers alike is through advertising. We have more than doubled our expenditures for advertising in Japan over the last two years. This year, we will double our sales support budget, which includes advertising. We think advertising is an advantage for us because many other companies who have experienced financial difficulties cannot afford the same kind of advertising presence. A survey conducted last year by Nihon Keizai, a leading newspaper, revealed that we are the best-known foreign financial services company in Japan.