You are freely welcome to seek more information or to negotiate on any matter or issue, including terms. If you want to contribute, complain, criticise or commend this FAQ, please send us an email. New questions and suggestions for improvement or development are especially welcome. Below is a list of the current questions and answers. In most places where we have used the term brand name, what is said applies equally to the separate elements of names, brands or trademarks.
Great brands have great names.
This truth is so important let me say it again. Your name is your marketing is a truth becoming more powerful each day. For one simple reason, the largest and fastest growing market in the world today is the Internet and on the net, the way customers reach you is through your name. They can't peek around the corner, they can't glance across the road, they can't cruise up and down a street checking the buildings, and they can't walk from door to door until they find the place they want, your place. To reach your web site they have to type in your exact name or click on a name linked to your site.