Over 60 per cent of New Zealand's general practitioners subscribe to MediMedia's prescription pad service. These personalised pads are printed each week. Contact Target Cards Target cards are a quick and convenient mechanism for doctors to request product samples and patient support material.
Doctors receive a selection of cards offering product samples four times a year.
The immediate processing of doctors' responses creates a further opportunity to talk to the doctor. The MediMedia database of healthcare professionals has become a key mailing resource for the New Zealand Ministry of Health, Health Funding Authority and the pharmaceutical industry. Individual lists incorporate a wide range of features. Management of the database is rigorous. Three full-time staff regularly purge and update the lists, underlining Havas MediMedia's commitment to accuracy and superior service delivery.