However, the market is likely to be a two edged sword. The negative side is that there may be a reluctance to accept licensees with open arms to exploit the new territory. The languages, which help to divide the cultures include English, French, German, Spanish, Portuguese, Italian, Danish, Swedish, Norwegian, and Finish, not to mention regional languages such as Catalan. Nevertheless, in the merchandising area, the language problem in Europe is not quite as great as it may first seem since significant numbers of the populations understand at least some English and French, sufficient to make the merchandising property known. The real issue is whether the different cultures create an inhibition for the demand.
Japan Japan is a country very interested in the tastes of America.
Both in the music and motion picture theatrical area, there has been considerable interest in American product. It is not simply the fact that Japan has taken control to a great extent of the means of theatrical motion picture production in the United States, though that does not hurt. From the trademark perspective, the cost of filing trademark applications in Japan is costly. Japan until recently had a classification system somewhat different from the International classification system adopted by most of the industrialized countries of the world. Just recently, Japan has adapted an international classification system which corresponds closely to the international system.