Try out several promotional methods before you decide on the best combination for your products or services. So test as many promotion methods as you can. This is hard. The editors demand interesting stories. To get ink, you need a twist.
Ink is gold.
If you have a great site, your visitors want to tell their friends about it. Make it easy for them and provide incentives to do so. Make it easy for them to send email to invite their friends to your site. Include the name and email of the referrer in that email. These will be some of the best leads you generate.