Groups that protect consumers right to information are the Federal Trade Commission and the Food and Drug Administration. The Internet contains many deceptive marketing claims because it is a new area for consumer rights activists in the United States and elsewhere. Other companies may mislead and lie to customers in order to coerce them to buy a product which the customer may not want or need. This coercion is called fraud and is illegal. Fraud has become a serious problem for the telephone service industry, and others, in the United States.
Many companies are concerned about customer satisfaction.
Some have responded to customer complaints about service and fraud. In some cases, groups within the company are assigned to address customer complaints and to rebuild customer trust in and loyalty to their products. Innovation and change in service and new product development occur within a company, often as a direct result of these efforts. Equal employment opportunity for all citizens All citizens, regardless of race, religion, sex or sexual orientation, have a right to be considered for employment. This means that employers are not allowed to discriminate against an applicant on the basis of one or more of these factors.