But some e-entrepreneurs take an alternative route to the Internet. These domains aren't automatically available to everyone, but with some adjustments to individual Web browsers, they can be accessed. The company has teamed up with Internet service providers Earthlink, Excite and NetZero, which give their users automatic access to New.net Web sites. However, the two organizations do bump up against other groups that offer domain names. Chadima said the best way to solve these same-name conflicts is to let everyone battle it out in the free market.
Domain names do more than categorize Web sites.
They also bring order to e-mail addresses. No one would be sure whether they were sending their credit card numbers to the actual e-flight Web site or a fake setup with the same name. He said there should always be a group of Web sites available to everyone, but he doesn't see a problem with geographically specific sites. In the future, he said, Americans won't be able to access every Web site made in Japan, and Web sites on the East Coast of the United States may not be available to users on the West Coast.