But the father of hypertext couldn't imagine the World Wide Web, where a site can have a hundred references to different pieces of material - where, taken to extremes, a site mostly devoted to paper plane design can refer obliquely to Alfred Hitchcock, Aboriginal artefacts, Albania and aardvarks, and link to them all. When you're trying to get a message across, too much choice can be worse than too little. The links of the World Wide Web create at least three potential problems. The context of the surrounding words, pictures and sounds may make it obvious that a blue, underlined, hyperlinked word leads to a particular site elsewhere on the Web. Somehow or other, you should describe your links.
Links can also distract.
The Suck essay site just about gets away with dropping links into the text on every second line, but this element of Suck's peculiar charm won't work on most other sites. And worst of all, links also deter. If you're prepared for complication, you can design a site using frames and open new sites right there in your web pages. But frames are hard work, prevent page printing and can confuse the browsers that see them. On most sites, they have little to recommend them.