Have a little fun with a contest or game. Simple is best. Whether you choose company trivia or host a writing contest, make sure you set guidelines and post them on your site. Contests give customers another reason to return to your site. Make your error messages less scary.
Email services are free advertising among other things.
Everyone needs their privacy. At a time when online security is the main concern, show customers you care. Privacy statements let customers know what happens to the personal information they give to you. Make your privacy statement clear and concise, and then offer contact information should any confusion or disagreements arise. Employees should be made aware of the information in your company's privacy statement.