They may be great products, but they're not great brands. Leaders are authentic. Leaders are listeners. Leaders are good at giving encouragement, and they are never satisfied. Leaders provide direction.
Leaders make unexpected connections.
Leaders lead by example. Leaders look for and network with other leaders. And because our brand is managed by our people, people are what matter most. That might explain why it's so difficult for us to succeed in our efforts to produce change. Perhaps treating companies like machines keeps them from changing or makes changing them much more difficult.