D. Special study in some field of speech communication not otherwise covered in the curriculum, focusing on contemporary issues or interdepartmental analyses of academic areas or intensive study of a topic area given survey treatment elsewhere. Junior or senior standing or consent of instructor. Half to full course. E. See Page 22. 403. This course focuses on the nature and process of image formation and impression management for various publics by an organization.
Emphasis is placed on understanding and developing extended, strategic, information-based campaigns.
An examination of advertising theory, content and practice. The analysis of advertising messages is undertaken both from the perspective of the creator of advertising and from the perspective of the consumer of the messages. Readings, exercises, class discussions, lectures, projects and testing form the basis for evaluation. E. A course especially appropriate to management-bound students. It deals with central and coordinating functions of communication and the pragmatics through which individuals interact with groups and others in the organizational context.