The Internet advertising solves the problems and disadvantages of the traditional types of advertising. The print advertising gets old quickly and needs additional costs for distribution - the Internet ad can be kept always actual, changes and distribution do not need additional costs. The TV and radio advertising are broadcasted at a certain time of the day or night for a given number of times. Internet ad is accessible for the client any time, from any place when he wants to see it. The print, TV and radio advertising have a limited audience - local, regional or national.
Internet advertising has international audience.
Internet expands your business out of your home town or city into the emerging global market place. Only on the Internet you can compete head on with large companies - you can implement things faster, provide better services, and have a better understanding of what your target market wants and needs. You can keep full, punctual and always actual information about the goods and services you offer and thus cut your call and mail costs. Your advertising message, published on the Internet can reach millions of people worldwide without additional costs. Studies confirm that the people who use online services and the Internet have the most education and lots of disposable income.