It s not product-driven. It s not even market-driven. It goes beyond that to become a market driver itself. Creative sellers don t respond to the needs of the marketplace they create new ones. They re out of the race before they even know it has begun.
Ideas are powerful things.
They don t exist until you create them. And because of this, the price of an idea is determined solely by the perceived value in the buyer s mind. There s no competitive bidding. No price shaving for market share. Just the seller s ability to create perceived value through understanding the customer s needs and persuasively presenting an idea to meet those needs.