Types of middlemen and methods of buying, selling and pricing. The student will study the functions, procedures and techniques of advertising. The media, product and consumer are studied and their relation to the advertising of the company are reviewed.
Emphasis is given to national advertising with some reference to retail advertising.
Students will analyze advertisements in television, radio, magazines, newspapers, and outdoor. The students will study the elements necessary for successful retail store management. These elements include store locations, merchandise management, pricing, layout, staffing, planning and control, and store organization. Spring A study of personnel policies and activities. Procuring, testing, training, remuneration, union management relationships, activities and functions of the human resources department covered.