This course provides insight into how leading companies design their e-business strategies to improve revenues, increase profitability, and enhance customer loyalty. Make it easy for customers to do business with you. The course summarizes the best practices for e-business today on the Internet and beyond. It emphasizes eight critical success factors for businesses seeking to create competitive advantage through vital customer connections and introduces five steps to success in e-business. Detailed case studies, from companies including American Airlines, National Semiconductor, Hertz, Dell Computers, and Wells Fargo, bring to life the patterns and best practices most likely to yield profitable results.
Enrollment is limited and advance enrollment is required.
He has been involved with several other start-up ventures that were sold to Computer Associates, Platinum Technology, and Rational Software. This section has been canceled.