Caverta is not recommended for patients taking organic nitrates for ischaemic heart disease and angina and where sexual activity leads to cardiac risk. The medicine is indicated for fast, reliable and effective oral therapy in ED management. The side effects are headache and facial flushing which are mild and transient, Kaul said. Seventy five percent of erectile dysfunction cases are on account of organic causes like diabetes, hypertension or atherosclerosis, and only 25 percent are due to depression or psychogenic factors. The online chat forums also aided the company's promotional strategy, which focuses on the four specialties of medicine mentioned before.
Erectile dysfunction is common and serious and affects millions of Indian males.
Therefore, the problem cuts across the society. It could possibly also touch Rs 100 crore over the next three years, he added. He further expects another six to eight companies to jump into the fray with similar products in another 15 days. This is enterprise, he said, adding it is a tribute to the Indian pharmaceutical industry, which is moving in the right direction. The company, which has an expanding international portfolio of affiliates, joint ventures and alliances, has business operations in over 24 countries and manufacturing operations in six countries.