Fast Company spoke with Yu at Intel's Santa Clara, California headquarters last September, during a week in which global markets were tanking and a number of Silicon Valley companies were explaining poor earnings reports. It seemed an opportune time to ask him about his principles for applied innovation. Innovation has a human pace and scale. Understand that the creative process is chaotic. But humans are persistent.
Good companies harness that persistence and get people to believe that they can make it happen.
Innovation doesn't happen until you want to do something badly enough. Start with the goal in mind. Be prepared to take risks in developing new products and in bringing new people together. Confrontation is a wonderful tool, as long as it isn't personal and is channeled toward the ultimate goal. You go to a meeting, you set a deadline, you set a time to come back with solutions.