In addition to interfacing the two products, ARI and Midrange will launch a joint marketing program. On the dealer side, TradeRoute eliminates re-keying by extracting warranty claim data from the dealer's business management system and electronic catalog. Using TradeRoute to submit claims reduces payment delays and allows the dealer to focus on sales and service rather than on tedious administrative tasks.
Manufacturers also benefit from the system.
This means manufacturers can devote less time and resources to processing claims and more to growing their business. Jacques Ohana, president of Midrange Software, says this new arrangement has tremendous benefits for Midrange Software's customers. It enables manufacturers to process warranty claims efficiently and accurately, thereby improving dealer relations and making it possible to quickly identify correctable manufacturing problems before most customers are aware of them. We're excited about the opportunities this new alliance will bring to ARI, Midrange Software, and their respective customers. ARI currently serves the agribusiness, equipment, freight transportation and newspaper publishing industries with a complete range of software, services and support that streamline distribution channels by automating the flow of commercial information between trading partners.