The Realsearch approach facilitates not only analogical reasoning but also gets participants to the level of principle-centered reasoning. As human beings we distinguish ourselves from other life by generating and applying knowledge. Knowledge is the driving force of both proactive and reactive change. Conscious knowledge management will return general stability in the long run. Short term it will provide preemptive advantage to those who master it first.
Insights are the most powerful forms of knowledge, but very difficult to transfer to others.
They stem from some internal understanding that is either too complex to convey in language or simply not consciously understood. Our interest, therefore, is in helping people gain new knowledge at the depth of insight, within an environment dominated by constant change, an environment growing less tolerant of a time-out for learning. Realsearch is a participative knowledge development and dissemination process which employs real people addressing real problems in real time - typically in mixed workshop groups. Solutions are then analyzed or designed according to a set of fundamental design principles. Industry workshops typically bring together people with different backgrounds and different agendas - often leading to poor productivity as the group spends its time seeking common ground, or suffers for lack of it.