If appropriate, we could give them a coupon or otherwise interact with them. If they use the coupon, we can track it in the store or on the web site and otherwise begin to follow their purchase patterns. To help you, we often start by focusing on your best customers. The more you can tell us about your best customers the more effective we will be in using lists and data to help you target for new customers. If there are geographic patterns we need to address, we'll find them by mapping your current customer file.
Many businesses target families because the family unit consumes more.
Among families, you may wish to target new home buyers because these are households planning to stay awhile so that your investment in acquiring them as a new customer is rewarded longer. They may be households with or without kids. We need to know and so do you. Generally you have a specific budget and you want to purchase a list of names most likely to respond to your offer. First of all, let's track the number of households on the purchased list that are already on your customer file.