Students learn the types of public relations writing and editing that a public relations practitioner would undertake. Attention is given to point of view and design of internal and external publications for business, industry and media. Students learn the principles and practices of planning and preparing advertising copy for newspapers, magazines, radio, and a variety of other media. They also examine creative strategy, copy tests and products in relation to copy and markets. A student project is required.
Emphasis is placed on photographic presentation of the news to include picture editing.
Professional darkroom techniques are studied. The preparation of a portfolio is also required. Student projects are required. Audio Production 3 Credit Hrs. A practical study of audio production with emphasis on radio broadcasting.