Interface between textile manufacturers and those producing apparel and upholstered furniture. Marketing channel for apparel to the retailer. 382 Examination of the strategic and tactical issues implicit in a new product development program. Qualitative and quantitative determination of consumer perceptions and preferences. Addresses issues associated with management decisions concerning product features and design, marketing mix, testing, and introduction of new products.
Emphasis is on textile and apparel products using other markets as models.
Junior standing Environmental pollution sources and effects, occupational safety and health, and typical problems specific to the textile industry. Survey of natural and synthetic fiber pollution problems with case histories. Techniques for pollution control by source reduction and treatment. Safety and health management for hazards in the industry. Sophomore standing Historical and sociological study of the textile and apparel industries since the Middle Ages with emphasis on 1850-present.