For the bidders, the biggest ally will be proven track records. DaimlerChrysler is hampered by its relative youth as a single company and its comparative inexperience in Asia. That may not be a bad thing. GM, however, wants Daewoo badly. No one disputes that Asian markets hold great promise for long-term growth in the auto industry.
Investors pay for profits.
The bidding for Daewoo will generate excitement and, ultimately, a winner. However the deal is structured, investors won't care much until the results start coming. That could be years from now.