The jeans companies are utilizing this technology to serve their customers and meet their specific needs. The idea of integration is when a company expands its services to more than one industry. One company offers many services, integrating its services to its customers. But with the new economy, they have expanded and integrated other services to their original business. They now offer cable and internet services to their customers.
Innovation needs to be applied in companies to successfully be a competitor in the business world.
The continuation of making sure all aspects in the company - products, systems, people, etc. In the new economy businesses find out what the consumers want and serve their needs by customizing it towards a person. This idea has the producer and consumer working very close together and making the consumers get what they want. An example would be a person deciding what to watch on a certain time on a certain day. Maybe at 8a.m. he wants to watch the news.