A good marketing technique is the one part of the business plan that is absolutely essential to its success. In fact, the ability to properly market a product or service is actually more important than the product itself. Even an inferior product can be a financial success if marketed properly. Seek out the advice of everyone in your field. Explain your needs and ask them questions.
Experience is the best teacher.
With good advice and a salable product, you should be able to develop a winning marketing plan. The first place to look for financing is right at home. Take an inventory of items you don't need and have a garage sale. Most people are pleasantly surprised at how much cash can be raised in a single weekend. Next, turn to members of your family or close friends who have faith in you and want to see you succeed.