Nuaware helps you define your brand within an online context and then employ various information and relationship modules to build that brand's equity. Here's a t-shirt. There were probably over one hundred different killer applications all promising improved customer loyalty and higher return on profit. Ninety nine percent of them were software tools. Tools are easy to sell, they are definable, immediately executable and demonstratable, and if they don't work you bring them back.
Ideas are hard to sell.
And Nuaware is the product of all our beliefs, technical expertise, opinions and understanding of what the Internet is and, more importantly, where it's going. Nuaware is hard to explain in one punchy sentence and I'm not a salesperson. Maybe the majority of businesses online are not ready for Nuaware. Quite a few mentioned that they would come back to us in a year or so when their ecommerce kicked in. For us, that's too late.