Y ou can Link Elsewhere. By having your own website, and having some degree of control over its structure, you can appear to have much greater resources than you personally develop. This is accomplished by linking your site with that of another firm that shares your core beliefs. For example, the International Association of Registered Financial Consultants, by agreement, links its website with Financial Services Journal Online - in order to bring greater benefits to its members. Advisors can link their sites to investment firms, or even to civic organizations.
Electronic Friendships Can Be Profitable.
One advisor emphasizes the link to his Chamber of Commerce and local Economic Development Council. Both links have resulted in inquiries to his firm that has lead to substantial business. This URL is frequently referred to as your domain name. It is how people find you and your firm on the Internet. Once you have selected a name that is available, you must register it, which you could do directly or use a web service firm.