You usually want to maximize the time a person on your site. Default links purple and underlined Styled links You can specify the font family, size, and color attributes of text links, just as you can any text. In addition, you can specify one set of attributes for unvisited links and another for visited links . Relative links for within site links, just enough of the path relative to the spot of the link. Especially useful for sections of webs that have to move from one location to another, within or between domains.
Hyperlinks are what make the web different from other media.
Create dynamic nodes. Several of the major search engines make a link search easy to do. Help your visitors navigate around your site - either with menu lists, random links, etc. Examples Most every site has a hyperlink.