Particular emphasis on the problems of store location and layout, sales promotion, buying, pricing, personnel management, stock control, the global nature of retailing, and entrepreneurship. Designed to aid students seeking a general knowledge of the retail field as well as those specializing in marketing. Other majors, business and non-business, are welcome.
Graduate students are also welcome.
We must nominate and elect officers. Change your password the first time you log on. Your work will be presented in a paper and in a class presentation. B. You will analyze short case studies and will be selected at random to lead discussions. Cases are at the end of chapters and parts of the text.