You will need Acrobat Reader, a free program from Adobe, in order to read it. Clearly, the labor market has broken wide open. On-line recruiting lets firms target many qualified candidates for any job, screen them in seconds, and contact the best ones immediately. To win the talent war, you have to view on-line hiring through a marketing lens. THE IDEA AT WORK Use the Internet to attract, sort, and contact candidates quickly and efficiently.
Many applicants choose potential employers based on the firms' image.
Cite workplace awards you've received and highlight links to information about your firm's perks and values. Encourage employees to e-mail job ads to friends. Have applicants fill out on-line questionnaires, scoring them against the ideal candidate. Allstate Insurance does this to find independent agents. The first firm to contact a high-potential candidate gains the advantage.