Trust also fosters enthusiasm, ensuring that everyone performs at an optimal level. Thus, trust binds partners for the common good and profit of each partner in the relationship and keeps them working together despite the difficulties they are bound to face, for so long as it benefits everyone involved. Whichever form an alliance takes, whether it is direct cooperation, a joint venture, or a minority investment, without trust it will fail. Mutual need creates the opportunity for an alliance to meet the defined objectives of each partner. Strong interpersonal relationships make the alliance strong.
Joint leaders deliver the cooperation of all parties in the venture.
Shared objectives guide performance and eliminate discord. Committing to the best people and resources, and backing them with strong policies, creates enthusiasm. Adaptability supports alignment. And, continuity sustains understanding. The potential of an alliance is determined by how well these conditions are met.