Hot new work by young artists, or brand new twists in new works by established artists, have the look or appearance of information. New technologies are great for achieving the 'new look' and for creating the 'look of information', whether or not the work achieves value as information. Appearance is a territory. Audiences are exposed to the newest, most informed work, and they verify through their excitement and energy if the work is charged with information value. The new look can never be predictable.
Information is always a perception and an experience of difference.
It must come as a surprise. The most unlikely things slam together to become information. Often it is impossible to explain why specific works are so information rich. All information is time sensitive and in a very short time the new look becomes tired and old. The 'new look' can be easily dismissed as the primary attribute of superficial art or shallow art that will quickly fall out of fashion.