Their relationships are close and personal. They keep well informed about the people who are important in their lives. This extensive background knowledge is automatically brought to bear in giving meaning s to events and communications. People in low-context cultures, on the other hand, tend to compartmentalize their lives and relationships. Thus in order to give detailed meaning to an event, they require detailed information in a communication.
Every word is meaningful.
And the further apart they are on the context scale, the more difficult it is to communicate between them. This applies not only to different primary cultures, but also between different professional and functional cultures within a single primary culture. Indeed, context differences between work functions can lead to holy wars. The marketing culture is driven by rapport-building practices that attach high values to relationships. The best marketing people are good at understanding, accepting, and blending with the views of their customers.