Guest lectures from experts who have practical experience in the various subject areas of business development will be coordinated with the main course lectures and the various stages of developing the business and financing plans. Oral and written presentation of various phases of the plan will be prepared by each group and delivered at various intervals. This course provides an understanding of intellectual property in the context of technology transfer and commercialization. The key topics in this course will include intellectual property, product development, valuation of technology, capturing value, and securing the deal. This course will introduce students to considerations in identifying and developing new products, examine how exploitation of intellectual property is a corporate strategy, and discuss the impact intellectual property has in new company formation and growth.
Key concepts are to be learned through in-class critiques of assigned readings and case analyses.