It is a spark that doesn't last long. It is something that no one has thought before. It strikes and disappears at the speed of light. Those who are the first to recognize its value and capitalize on it at the right time and in a right way are the only winners of this most interesting and challenging game. It's always dynamic in nature.
Great idea is a rare commodity.
If an idea is great then it spreads among the millions for the useful purpose in no time. Since this great creation, trillions of new ideas have changed the world that we witness around us everyday. Any idea, irrespective of its form and shape, however great it looks, has no value until it is cherished in a right way by the right people for the commercial or non-commercial purpose. We create the value of an idea that is non existent, through the process of creative interaction among the like minded people or right gene pool. Articles published in the magazines by the experts in the respective fields are reviewed by the gene pool in order to collect current and useful information.