In developing successful teams, Snapper tends to narrow the scope of action items because as he points out, focusing on a few critical activities yields far better results. Helping Clients Be Successful Some traditional marketing tactics, such as the client seminar, thrive with a new twist. Dupuis found the standard seminar and luncheon with speaker becoming hackneyed. The new format translates the firm's stated mission of 'helping clients be successful' by demonstrating the client's primacy to the firm, and allowing associates to meet and talk to clients they've worked for but have never seen. Mc Lane, being a New Hampshire, apolitical firm, runs the Mc Lane Forum prior to the presidential elections.
Leveraged technology can also play a part in helping clients be successful.
The highly touted website that she helped create has unique features that benefit clients and other important marketing audiences. The speakers bureau section was created to let clients know the firm could help them with attorney speakers for CLE type programs, trade associations and retreats. The site even lets people register and pay for firm seminars and materials via credit cards. The Energy Group's Merchant Power Scoreboard has been quoted in trade publications, and the site 'pushes' e-mail news from general and specialty lists. One subscriber reported forwarding the employment news e-mail to all plant managers.