We'll elaborate on some of these later. Analyze Your Target Audience 2. Next, identify and analyze your target audience . Based on such things as age, sex, socioeconomic status, educational level, etc. These audience characteristics are referred to as demographics .
Education is also related.
Research shows that, generally speaking, the more education an audience has, the less opposition there will be to sexual themes. Interestingly, it appears that this relationship seems to reverse when it comes to violence. Here's an example. Even though the PSA ran late at night and seemed rather bland in its approach, there was immediate negative reaction from members of the audience who thought that the subject matter was risqu and too personal to be broadcast. The PSA had to be canceled.