The investment world is changing at a rapid pace.
Investors are hungry for objective and ethical investment advice from someone they trust.
They want the people they rely on for investment recommendations and expertise to provide solid unbiased information when managing their assets. The CFA Program's ethical principles have also played an important role in the investment profession. From its inception, a stated objective of the CFA Program has been to maintain professional ethical standards. In the beginning, the ICFA expected that the ethics questions on the CFA exams would be easy to answer. However, the results of the first tests revealed that they were the most difficult.