Guidelines on typeface, size configuration, encroachment, and color apply as previously stated in this manual. If a newsletter or tabloid is designed by a source other than UW Graphic Arts Service, it is subject to review and acceptance by UW Publications Service prior to printing. Only the address, telephone number, and short equal opportunity clause should be placed below an imaginary line drawn horizontally across the ad through the top of the UW formal logotype. Photographs and illustrations may extend below the imaginary line, but advertising text may not. See sample following.
General guidelines regarding typeface, size, configuration, encroachment, and color apply.
Advertising in on-campus publications does not require the UW formal logotype. Ads should be submitted camera-ready whenever possible to assure appropriate use of the UW formal logotype. Billboards and advertising signs are governed by the same guidelines as magazine and newspaper advertisements. The University is identified by the UW formal logotype in electronic and photographic media. When used in conduction with another sponsor, treat both names equally.