Ultimately, we re designing the site for the person that s going to be using the site, the end-user. Good web design begins with defining the target audience. The product or service must be clearly identifiable on the home page at first read. The reader should be able to figure out what your product is within seven seconds. If your web page message is jumbled and confused, the end-user will click through to the next site.
Good marketing begins with a clear message.
Good marketing also emphasizes benefits versus features. The e-commerce site should clearly display the product or service s core benefit. We sell the best widget for the best price. We build the best e-commerce sites in town. A well-developed Internet strategy and marketing plan should address all of the possible points of failure before the site is even built.