Visitors to this page find goods and services divided into categories, such as Art, Computer Hardware, Fashion and Apparel and Sports and Recreation. Clicking one of these links brings the consumer to a list of stores selling the items and links to that merchant's home page. An online mall helps businesses gain exposure to new customers. There are plenty of other malls on the Web. The website is the foundation of most e-commerce plans, but it won't do much good if it doesn't reach customers in an effective way.
Experts say the key to good Internet marketing is to emphasize personalization.
Businesses should know customer wants and needs, and allow consumers to use your website to do things such as check their buying history or look at customized pages that will give them a glimpse of products that match their interests. In this way, Internet sales and marketing provide advantages over traditional methods of retailing. This software allows a business to record all interactions with customers, and logs past purchases and complaints and other correspondence with individual customers. E-analytic engines and personalization engines can bring an even greater level of sophistication to the personalization process, allowing a business to instantly tailor their website to each individual customer. However, these can be expensive and may be out of the budget range of most small businesses.