Yeah, the localization, the proximity, and particularly in the case of wireless. So it's still going to take a very long time to reach the American way of connectivity, which is mostly at home, increasingly with broadband. It will take China at least 10 to 15 years, which gives an opportunity to Japan because of its sophistication in wireless. China has a critical mass now of about 50 million handsets. That's a good number to start with, and it's growing .
Japan has big advantages in that.
Certainly smaller companies will be quicker, and in the virgin opportunity of China almost everyone has an equal opportunity, depending on how you position yourself. China is so big. You can start with Shanghai, or some other city, and work your way in. I think there are 400 million television sets in China, versus only about 25 million PCs. That's a natural point of access.