Advanced projects in major advertising fieldsDe.g., consumer, public service and industrial advertising. Emphasis on research, planning, and writing. Group discussions and individual conferences. ADV 4200 Advertising Graphics and Production. Designed to acquaint students with print production techniques.
Emphasis is placed on techniques related to the advertising business.
Lectures review specific uses of design, typography, and print production with lab sessions dedicated to practicing layout and production techniques. ADV 4300 Media Planning. Designed to acquaint students with the problems, techniques and strategy of buying advertising space and time effectively and economically in newspapers, magazines, radio, television and outdoor media. ADV 4400 International Advertising. Advertising in the worldOs markets.