Ownership of all rights to a work, known as a complete buyout, may cost far more. They will want to know the anticipated audience, plans for distribution of the finished product, any previous attempts at this particular assignment, and any preferences the client may have. They may also ask questions about the review process. Puzzling, unexpected comments can slow down the work and make the writer or designer play guessing games. This is why many communications professionals specify in their contracts how many rounds of review are included in their price.
Every creative challenge has many possible solutions.
The client and the creative team may hit upon the perfect approach at the first meeting. But it often takes longer. This process can help to clarify preferences and intents. If nothing clicks, the client should be prepared to jump in with examples of what he or she has in mind. Creative professionals are often intuitive, but not clairvoyant.