Avoid excessive or redundant pages, but make it easy to get to all the information provided in your site. Focal Point Draw your viewer to the most important parts of a page. Don't litter your page with too many animated GIFs. Instead use them to highlight what's important on your page. Remember that the more images you have, the more new colors you may introduce.
Fonts Keep to one or two fonts.
Size your canvas When creating art for your site, don't create pages that are too big for 640 x 480 screens. Remember that scroll bars and toolbars take up some of the screen width, so test your pages on small screens. Reuse images Use the browser cache intelligently. You should reuse images on your site. Since graphics are cached, your browser doesn't have to make a separate request to load an image on more than one page.