These colors work on some African-American women. Women of color lines have traditionally focused on African-American women both in the color range and images. There is a large group of women of color, mostly Asians, who are being ignored. This is not a homogenous group. They have diverse cosmetic needs and they relate to diverse images.
Distribution is also a problem.
Many of the women of color lines are located in budget department stores in the suburbs. Yet, Asian-Americans have a higher median income than the overall U.S. median income and are geographically concentrated in urban centers. We are targeting a large diverse group of urban women of color who are being ignored. They can't find what they need where they need it. We come from the communities we are targeting.