Your station's website can be a focal point of your community on the internet and provide web surfers with a lot of information about your community and whats going on there. Also, links can provide increased visibility for local sponsors if they have websites. Links for local weather conditions and much more. Be sure that your city is indicated prominently on your site so that it shows up in search engines. If you are not familiar with site building technology consult with someone who is.
First impressions do count.
Design your site so that it can be viewed by most of the people who use the Internet. This means stay away from content that can only be viewed with certain plugins. To design the site using HTML 3.2 standards would be safe for most browsers. Avoid browser specific html tags. Design for an 800X600 display, which is the easiest to view for most web surfers.