Data is taken from 24 countries with large scale social marketing programs.
Economists have well developed equations for the optimum allocation of scarce resources.
Taken into account are variations in the number and income of the people who may need subsidized commodities or services. This paper explores a unique idea. The international community is considering ways of trading global emissions - for example, preserving or planting tress in one country to absorb the CO 2 emissions of another. The sums of money involved are an order of magnitude greater than those involved in the Cairo Programme of Action, even if the latter were fully funded. If this idea were accepted, it could make possible the full funding for the Cairo agenda.