Reporters often ask questions in a hostile manner. When responding, turn the sentence around and stress the positive. Remember, they will quote you, not themselves. Continue with an example of an education program. Transition into your message, which may be that research conducted at the UC keeps faculty at the very top of their fields.
Machine gunning The reporter asks a string of questions simultaneously.
Let them build a trap. Then respond by simply answering the one question that you most want to answer, ignoring the other parts, then bridge to your message. The reporter interrupts you while you're trying to answer a question. Embarrassing silence Beware of the reporter who remains silent, encouraging you to ramble on and on. Once you feel you've answered the question, stop.