Indeed, Deming consistently derided TQM in public and denied that any approach in which his Fourteen Points were not explicitly at the center was useless. Which once again shows how jargon obstructs effective communication. I, too, have to tend to business and appreciate your problems with schedule. I return home to my business responsibilities on Tuesday and, like you will be pressed for time. I think these four statements sum up the 5 comments you posted.
Features cost money.
An air conditioner in a car is a feature. Quality is related to how the features are delivered. A noisy airconditioner has a quality defect. It helps to define quality according to the approach of Shoji Shiba. In Shiba's nomenclature, the addition of a feature which delights the customer constitutes an element of quality.