European discount airline EasyJet will accept flight reservations exclusively by the Internet.
Investors seem to love the idea.
That's not your average Internet startup. EasyJet is a low-cost airline that flies short routes among 18 European cities. EasyJet may get that Internet valuation because it's recently been selling an amazing 80 percent of its tickets directly to consumers on the Web. Next year, it expects to discontinue its call center and will handle all bookings online. Until early 1998, Haji-Ioannou, who founded the company five years ago, dismissed the Web as a nerdy pastime with no commercial potential.