The circulation manager creates a strategy for developing subscription and newsstand sales. The business manager coordinates budgets and creates five-year financial projections. The production and design directors determine the magazine's specs and design characteristics and design a logo and a sample jacket. Workshop faculty members are available at all times to guide students through the process and to teach what they've learned through years of professional experience. Once complete, each prospectus is reviewed by top-level magazine professionals who meet separately with each student group and give constructive criticism.
Evaluators are continually amazed at the amount of work achieved in one short week.
Over the years, a handful of magazines developed at the course have even been launched in the real world. Magazine jackets designed by students during the magazine workshop.