Production, Printing, and Distribution Section 6 Cost-Cutting Tips for Publications Preparing a Publications Needs Assessment Effective publications can make a significant contribution to the success of a program or department, but publications are not the only method that can be used to convey your message. Think communication, not publication. No form of communication is effective without a clearly defined purpose. You must develop a clear, specific vision of what you intend to accomplish at the beginning of the communication process.
Goals are guides to content and design.
Convey the single most important idea you are trying to get across in a single sentence. Redouble your market research efforts. The more you know about your audience, the more effective and targeted your publication will be. Objectives are the results you want to achieve. Indicate in a single sentence how your objective supports your department's mission.