Students are given the opportunity to research and analyze advertisements and advertising campaigns, as well as to develop such materials. Includes camera operation, roles in motion picture production, sound and editing, and shooting video as film. Junior standing or permission of instructor This course begins with an examination of the elements of film form. The course will provide students with the terminology to analyze films and fortify students' analytical skills. Representative films are exhibited.
Emphasis is placed on dramatic structure, types of film, film theory and the function of film.
Students analyze and critique research findings, theoretical paradigms, and media effects. The value of the scientific method is highlighted and vocational opportunities are explored. Course relates communication to values, leadership and uses of power in such organizational contexts as business, professional, social, educational and political groups. The practical application of rhetorical theory and evaluation of its effects on current persuasive topics of political campaigns, legislative debates, and public decision-making. In this advanced course, web pages will be critiqued, examined, and created.