Insurance replacement rentals become a bigger part of the company s business, due to legislation requiring insurance companies to provide their customers with replacement vehicles. In 1980, the National Reservation Center opens customers can call a toll-free number to reserve Enterprise vehicles nationwide. By 1983, Enterprise has more than 100 offices. 1975-1979 Branch offices open in Colorado, Dallas, Indiana, Southern Florida and elsewhere. The number of rental units rises to 5,000.
Enterprise expands into Orlando, Tampa, Houston and Kansas City.
Over 1,000 rental units are in service. In 1972, a branch manager in Orlando starts a new pick-up program that provides customers with a free ride to the rental office. The service quickly spreads to other Enterprise branches. The company changes its name from Executive Leasing to Enterprise Leasing and expands outside of St. Louis with the opening of the Atlanta group. The total number of lease units surpasses 5,000.