A Professional's Guide to Marketing and Managing a Successful Nature Photography Business . As I'd learned a lot from John Shaw's now classic books on nature photography technique, I was curious to see what he would say about the the business of nature photography. This book didn't disappoint. In his characteristic pragmatic matter, Shaw writes from the perspective of the procedures used in his own nature stock photography business. Getting started in the business, the necessary office work, slide labeling and filing, choosing which images to include in a submission, marketing, writing, publishing, and money concerns are among the myriad topics covered.
Gorgeous images illustrate the book.
As much as I like this book, I can't help but wonder how Shaw's perspective on getting started is colored by the fact that he is something of an institution in the nature photography industry. On the other hand, casual observation reveals that Shaw does indeed practice what he preaches. There's something to be said about that. Philip and Alex's Guide to Web Publishing by Philip Greenspun. Finally a book a written from the trenches.