Mikula will tell you it s difficult to generalize about what makes a successful dotcom executive. For example, in the marketing environment, many dotcoms are looking for someone who knows how to build brands. In addition, strategic partnerships can be critical to success, so prior experience managing and building them is essential. In these types of companies, you do not have the luxury of numerous studies and analysis, so you need to be able to make good judgements and act quickly on them. Just as each job function and sector has its unique set of requirements, it also has varying salary and compensation ranges.
Equity is also a significant factor in attracting top-tier talent.
Owning seven to eight percent of the company is typical for CEOs. Our clients are looking to recruit someone who is proven in a certain area. They are interested in people who know what it takes to drive a Webcentric business. There are many variables that impact the compensation package. At the end of the day, it s about the candidate s track record.