In evaluating how much of the market you can get, concentrate on why customers will buy from you and not your competition. You must offer the customer a good reason to switch to your business.
Information is given by state, county, and metropolitan areas.
This publication is updated annually. This data is presented on a statewide and, sometimes, county-wide basis. This reference provides data on median sales per square foot and median size of location. Multiply the sales figure by your potential location's square footage to arrive at an estimated annual sales volume. You should also compare your potential location's size to the median to determine if your site's size is in line with the industry.