Charged with tracking the sales of BMG's alternative artists, interns make frequent visits to record stores. I'd find out exactly how many CDs and tapes of an artist were sold and report the numbers back to the local field-marketing manager. It helped build a relationship with retail stores and get them interested in BMG bands. I'd find out which BMG artists were getting the best listener feedback. And I'd drop off loads of CDs and knickknacks.
Interns are free to dream up promotions with the radio stations.
Besides visiting record stores and college radio stations, interns have a number of other responsibilities. Others arrange publicity activities for a band when it comes to town. For such groups as The Charlatans, Dharma Bums, Straight Jacket Fits, and Box Car, an intern escorted band members to local record stores, where they met the public and signed CDs. Once interns have proven themselves, they may be allowed to accompany a band on a particular leg of its tour. All Rights Reserved.