Public relations students, on the other hand, develop a sensitivity for different audiences, especially if they have had experience writing advertisements, brochures, or speeches. But they are used to thinking that publications originate from the needs of the sponsoring organization, and that their job is to communicate the sponsor's message to the receiving audience. A magazine writing course must help students see that the content of magazines arises from the relationship between the magazine and its readers. With the exception of newsweeklies, few magazines depend on current events for the subjects of their articles, nor do they limit themselves to features with news pegs. The vast majority of commercial consumer magazines and most trade magazines derive their subject matter from an implicit relationship between the magazine and its specific, targeted readership.
Magazines serve specific readers.
They respond to and lead those specific readers. Type of Article. A limited number of such templates account for most articles in familiar magazines. Experienced writers may not give it a thought, but before writing an article, a student is likely to be helped by deciding what kind of article to write. I require students to specify the kind of article when they give a an idea for an article.