For example, say Dillard's or Sears wants to locate in Clarksville and build a mall. We build a tenant mix to draw people to the mall. Foy also points out companies carry different lines of merchandise. Dillard's carries Polo, Sears doesn't. Everybody tries to differentiate their merchandise and customer service.
Malls also draw customers by offering entertainment.
We put theatres in our malls. CBL uses market research and demographics when deciding where to build. But, in Morgantown, N.C., Belks, Penny's, Goody's and a supermarket wanted a community center. The city encouraged CBL to come in. Seventy percent of those cities open their arms to us because we generate tax dollars.