Link your Web policy to existing institutional policies.
Many campuses have guidelines that address the use of computing resources.
Most prohibit using campus computers for personal gain or posting copyrighted materials. Your Web policy should state the same. Home pages that represent official entities, such as academic departments, should also adhere to your institution's editorial and graphic standards. Make it clear that just as print publications must follow your graphic identity, so must official home pages. To be sure all departments understand your policy, you can review what they've done and suggest or require changes.