Few people buy on the web regularly.
Travel and financial products are also in demand. This follows aggressive marketing from companies such as online bank Egg, part of financial services giant Prudential, and low-coast airline EasyJet. These users have an average income of 40,000, which is more than double the national average of about 18,000. Women still lag behind men when it comes to web usage. Users tend to be either students or people with full time jobs.