You want to sell your house. Realtors, dentists and restaurants all have brands. So does every small business in the world. Sure, we think that only Fortune 500 companies, like Coca Cola and Procter and Gamble have brands. But that's not true.
Every company has a brand image.
Whether the brand image is good or bad, or if it is well known or invisible is up to you. Very few people agree on what branding is, but they do agree that is important in building sales and profits. Plain and simple. To understand branding, we need to understand what branding isn't. A brand is not a logo, slogan, catchy saying, mission statement or publicity campaign.