But maybe they'll just decide to ignore us. Sure, they do. And that has some New York prognosticators scared. But modern and zippy as all the new technology sounds, many employers are learning what a powerful business tool the water cooler can be. Sure, memos can be delivered by e-mail.
Fax machines are cheap.
But it's over the water cooler or in the employee cafeteria or by the elevator bank that the best ideas get hatched. It's there the real relationships get built. It's there that so-so companies are turned into profit machines. If we only knew for sure. The last time someone asked those questions was 50 years ago, and no one had a clue.