That women, particularly married suburban working women, hold the key to winning the next presidential election is a truism. But women as a group have voted in notably different ways from men since Ronald Reagan's 1980 campaign spawned the phenomenon known as the gender gap. Since then, every Democratic presidential candidate has fared better among women than men.
Educational attainment is now comparable between the sexes.
There is a greater female presence in the labor force. And, the number of women seeking political office has risen. Interestingly, the study found that age, race, income, marital status and party allegiance had no bearing on whether the women surveyed answered political questions correctly or incorrectly. It's a function of how women talk about politics. Jamieson also attacked local TV news for the poor job that it does in informing both sexes about politics.