Like role playing. They sort of see the arrangement in their home or wherever and decide they like what they see. So they're more likely to buy it. Pretty clever, Alan. Alan and Fred did exactly that, and their Web site sales of high-end arrangements took a big jump.
Imagination is a powerful selling tool.
Get buyers to rate your product, make a 'make believe' decision or even guess which product they'd like most. That's a big step toward making the sale. Last year they wanted to increase sales, and give something back to the community. Their son Roberto was a senior at the local University. When the offer was made on more utilitarian items like soap or haircuts, it wasn't very effective.