Internet Research Study Thanks for participating in the WestGroup Research assessment of need for Internet research. Check up to three. Limited to Internet users Loss of interaction with respondent. Too little history 9 .
Internet research can reach large numbers of people and collect data in a very short timeframe.
It also makes it possible to show or demonstrate ads or ideas. The challenge is to get a representative sample, either by using targeted email lists, or by recruiting participation. For good representation of the general public it is still better to do surveys in traditional methods. But for specific needs, the Internet is rapidly becoming an effective resource. Check up to three.