Longhorn Copies is directly across Guadalupe Street from the Comm. Identified as SSC File below. Again, McQuail readings are required for doctoral students only. Concepts, Constructs, Models, Variables, Hypotheses and all that Jazz. Sept. 14 Theories of Media, Theories of Society.
Instructions follow the schedule.
The Institutional Structure of Mass Communication. Sept. 28 Media Organizations, Institutions and Production. 6-7, McQuail, Chs. Oct. 5 Social-Psychological Approaches. Oct. 12 Midterm Exam.