Exams emphasize students' ability to apply principles learned in class and from the readings.
The team project is designed to introduce you to marketing research first hand. You will conduct a small-scale marketing research project, including problem definition, questionnaire design, data collection, data analysis, and writing up the research report. Each team will also give a 15-minute oral presentation at the end of the semester. Team members will evaluate each other's performance, and the evaluation will be considered in assigning students' grades for the project. Homework assignments are due at the beginning of the class period designated.