It is impressive. Here you can see how many requests each page has been receiving, to help you decide on which page to place your banner or button. This means that, in the best case, every fourth and on average, every 24th visitor, who reads your banner, will visit your site. You can't find a better site to advertise technology products, or indeed any product that would appeal to a young, professional and technically aware readership so don't miss this chance. Pricing Tom's Hardware Guide sets pricing on page impressions, not hits which are misleading.
Hits are the number of times a server is accessed.
Impressions are the number of times a visitor sees an advertisement on the site. Because ad prices at Tom's Hardware Guide are based on impressions. Unfortunately some web sites report their activity as hits. Make your advertising decisions based on impressions. Prices subject to change without notice.