We use this information to plan what's needed to meet each group's expectations for the organization's performance as a citizen and neighbor. We build unique communication programs to let each of these audiences know how the organization is performing in the public interest and to meet their expectations . Then we listen again to see how effectively the communication worked and how we can further shape the policies, actions and communication of the organization. The process starts and ends with listening, not speaking. This is called effective communication .
Effective communication builds better relationships.
If this definition resonates with you, please read on .