This course is as intensive study of modern marketing fundamentals applied to nonprofit organizations.
Emphasis is placed upon the identification and productive use of specific market factors.
Some attention is given to developing a market-oriented approach to the management of nonprofit organizations. Facilitate the strategic marketing for an organization, including development of marketing objectives, strategies, and actions. Identify the various stakeholders and discuss each stakeholder's position within the overall organization. Conduct an organizational analysis of a non-profit organization to identify issue areas for management attention. Hurricane Island Outward Bound School.