The winner gets to go to the next round. The purpose of the game is to drive a miniature jeep type vehicle through a tight maze. Unfortunately the drivers cannot see the actual maze, they just see the view from the driver position in the jeep, which is displayed on a screen from a video camera inside the jeep. On a wall next to the maze are the driver positions where one stands up and uses a steering wheel to pilot the jeep based on the display view out of the windshield. The maze is actually located in the floor behind the drivers.
Friends can stand on a walkway above the maze and see the jeeps in the maze below.
The social interaction comes when individuals shout to their friends trying to direct the jeeps. Multiply this up to 8 times and it became a shouting match as teams tried to get through the maze as quickly as possible. The significant point here is that the concept is really quite simple but the impact significant. Disney gets real credit for this one. We also understand that there were significant technical obstacles to overcome getting all the video cameras to work.