But if you're looking for something your customers will wear with the same pride as they wear your perfume, I recommend you invest in the quality of the product, not the price. He dangled the carrot. I said in the firmest voice I could muster. And I sat there as he wrote me the P.O. and shoved it across the desk. I made the sale because I was different, creative, willing to take a risk or two and was perceived to be more valuable than my competition.
Every prospect asks that question either verbally or silently.
If there's one question you must be perpetually ready to answer, it's that one. How to make the sale Here are the 7.5 elements that made my sale possible, and I challenge you to see how many of these elements you are using when your prospect pops the question. I knew I was up against others with the same product, so I went in with a different approach and what I felt was a winning idea. That one won. They all don't win.