CSU The marketing research portion of the course includes the allocation and usage of secondary as well as primary data sources, the understanding of basic concepts, the collection of information, the proper analysis of the data acquired, and the screening of sample applications. The consumer behavior section of the course will introduce the student to knowledge, concepts, and models that use consumer behavior to generate explanations for the behavior of individual consumers and groups, the decisions they make, and the culture they live in. The final section of the course focuses on the application of marketing research and consumer behavior. The student will learn how these skills can help them in business, as well as how to build their own research study. This is a survey course of basic principles and objectives of public relations, including publicity and promotion techniques.
Emphasis is on the tools, such as media and publication, in planning public relations programs.
This practical application of business words and procedures places emphasis on use of business terms, grammar, spelling, punctuation, sentence and paragraph structure. This course is recommended instead of English 1 for office administration majors. This course will survey the principles and techniques of business communication as a tool for business decision making. Methods of investigating, organizing and presenting business data and ideas are covered. Ethical and legal implications as well as other critical thinking techniques are emphasized.