The list goes on. The media desperately wants news. That may seem obvious to you. Focus on interesting people and you'll grab interest. Focus on giving information and you'll grab free publicity.
Experts agree a college education is essential for the future work force.
It will interest college students, parents with college bound kids, and many more. The above has NEWS in it. That wouldn't interest anyone but my mother. Now he uses his talents to help speakers, therapists and top executives get in print. Most best-sellers by sports figures, celebrities, politicians and business leaders are not written by the people on the covers.