At the annual patron members' forum two further board members are elected. Finally, experts in the field of education and marketing have been co-opted onto the board. To heighten farmer awareness of the importance of best farming practice in the protection of the environment, animal welfare and food safety. To promote greater awareness among the non-farming community of modern agriculture, the rural environment, animal welfare and food quality and safety. To act as a co-ordinating institution for compiling and distributing information about agriculture and food, particularly at school level.
Irish agriculture makes to the economy.
The general public through projects designed to enhance their understanding of the vital economic, social, environmental and cultural importance of the Irish farming and food industry. The agribusiness and farming sectors by informing them of the important role that they can play in improving the image and understanding of our industry.