That's 10,000 lunches. If you can add on a coffee break to that, one lunch and one coffee break, the leverage is spectacular. Imagine how much business you can bring to the firm doing hundreds and thousands of lunches and coffee breaks each and every year. Each and every year. If you can't get more business than you know what to do with, there's something wrong.
Leverage is key.
I believe that everyone should market. We teach marketing to every associate. Everybody markets because every contact is a marketing opportunity. I believe very strongly in mentoring. I take lawyers along on client calls, the young lawyers.