Television ranks second to local newspapers in terms of promotion dollars. The average person watches over six hours of television per day, and over 97 percent of all homes in the United States have television sets. It allows both a visual as well as an audible message. The 30-second television advertisement is the most common. Rates will vary according to stations as well as to the time of day.
Magazines provide a very specific audience.
They are generally limited to specific topics or geographical areas. However, there are many nationally distributed magazines that have wide appeal for the advertising dollar. Unlike radio, television, or even newspapers, magazines last for long periods of time and are often read by more than one reader. The advertisement will last as long as the magazine. Direct mail has grown enormously since its beginning.