Participants learn about the wide range of books and magazines, the roles of publisher and editor, economics of publishing, design and production, advertising, circulation, publicity, sales, subsidiary rights, mass market and trade papaerbacks, and much more. In the magazine simulation, small teams each create a detailed business, editorial and art plan for a relaunch or redesign of a magazine, which they present before a jury of professionals and peers. A job fair with major book and magazine publishers is held at the conclusion of the Institute. Students who successfully complete the Institute receive a certificate of participation. Up to six undergraduate credits are possible in some cases.
International students are welcome.
Admission is limited and competitive.