It must go beyond logic and meet them where they are. People will forget what you did but people will never forget how you made them feel. Whether television, radio, or print, craft your message. Then, go back over and sharpen it. Cut through the clutter of satanic messages that permeate our society.
Creative ideas can come in the form of writing, sound effects, lighting, graphics, music, etc.
However, the over-use of creativity can dilute the message or lose it all together. People want to know what you can do for them. They are not interested in theological liturgies. They neither understand or appreciate it. Look at your message from the viewer's, listener's, or reader's point of view.