Rotogravure printing has a significant advantage relative to other printing processes for medium to long runs. Gravure can produce very high quality multicolor printing on a variety of substrates. Its success results from the simplicity of the process. Having fewer variables to control ensures consistent print quality throughout the run. The Gravure Industry Gravure is the process of choice for long-run high quality publication printing.
Gravure printing is used extensively in the packaging industry.
Labels are printed gravure. Gravure is used to print gift wraps, vinyl plastics- including wall coverings, shower curtains, tablecloth, ceiling tiles, decorative laminates, wood grains, floor coverings, paper towels. Sheedfeed gravure with plates rather than cylinders is used to print postage stamps, securities, currency, bank notes. The cylinder rotates through a fountain of ink. The ink is wiped out from the surface non-image areas by a doctor blade.