Following is a list of guidelines from which to pick and chose strategies, policies and practices for building a positive reputation. Some of the guidelines for building a reputation as an employer overlap with motivation techniques already discussed. The interrelationships are apparent. Steps to improve motivation also improve the employer's reputation. Use written job descriptions.
Employees like to know what they have been hired to do.
As responsibilities change, they like to have an explicit understanding with their supervisor. Employees also appreciate knowing what managers do and what their coworkers do. Provide training for employees so that they can do well what they have been hired to do. Few people enjoy doing what they cannot do well. Mediocre performance because of lack of training and a supervisor's criticism for the mediocre performance frustrate even the most enthusiastic employee.