Work with a purpose Small Planet Foods, a Washington Private 150 company making its first appearance on our list, stands out as not having problems finding the people they need. With an effective business plan that comes out of its strong corporate identity as an agent for changing the world through ecological practices and good eating, employees feel like their doing something important when they go to work. They're not just employees, they're believers. One mistake many of us make in our businesses is not sharing our purpose and vision with our associates. Our culture is in a crisis of meaning.
Few people have a vision, a reason, a why that is bigger than themselves.
We all need to have a reason for what we do that is greater than ourselves. Most people want to make a difference in the world but don't believe they can. If we ourselves believe in what we do, we can give our employees the opportunity and the vision to do it with heart. We can give them a reason, beyond the paycheck, for coming to work.