SAS realizes that its people are its knowledge, and it learns from its people. It believes this is the key to success. SAS has sought out to put its employees first. It has learned to overcome obstacles by talking with employees to discover what is important to them. That is why SAS has learned to substitute action with talk.
Managers talk with their employees and encourage creativity and interaction.
SAS wants its employees and software developers to try new things and discuss new ideas. This is how new products are developed. SAS likes to reward its employees. Everyone is treated equally and with respect. SAS tries to avoid punishment because this interferes with the creative process and does not help the development of new ideas.