Again, education is the key to overcoming this. Some clients will not be able to distinguish between traditional offset litho and digital printing. This is an important point to consider, since the prepress sector may not be objective about colour reproduction. Certainly, digital printing produces different results from offset printing. But so does high speed web printing.
Digital printing can be very profitable.
Yet it isn't a cure-all for an ailing prepress business. Today, however, the company's digital press brings in some business, but it is also used to fuel sales in other areas of the company, such as prepress. Others report that digital printing is more profitable than traditional prepress or printing services, but only if process controls are in place. The initial investment is less today than it was six years ago. Perhaps, but only after a careful review of the financial potential, surveying prospect groups and creating a business pro-forma and marketing plan to ensure financial success.