Benefits Galore Zero latency, as a result of EAI, addresses several key business needs. First, it increases speed. It also offers better customer service. Competing for customer satisfaction requires a unified view of a customer s entire interaction with an organization across all channels. Next, zero latency provides for efficient e-commerce.
Flexibility is another benefit of zero latency.
Increased competition and the pervasiveness of the Internet mean that companies need to accelerate their time to change to alter their business rules in a few days or weeks as opposed to taking months or longer. A company that does not integrate enterprise applications and attempts to accomplish zero latency is at risk of losing customers and falling behind the competition. Those groups must then key the data into their respective unconnected systems. While this system is inefficient because it requires employees to manually enter data, the problems are even more pronounced when a customer calls to place an order or to determine the status of an existing order. Meanwhile, the accounting group s contact checks its system to determine the order s payment status.