There are several reasons for this. You will be lucky if you get one click-thru to your site from every thousand visiters to the site you swapped links with. Plus if you are not getting the click-thrus you expect, you will know that your banner ad needs some work. Another consideration is that you may be swapping links with small sites with very few visitors. In that case you will receive little if any benefit, but if your site is active, you may be sending some of your best customers over there.
Every site gets only as much advertising as they have earned by giving advertising.
Maximizing Banner CTR CTR stands for click-thru rate. Our system uses a unique database processing program to maximize your CTR by preferentially displaying your banners on systems which give a higher CTR for your banner. Please read our information on Maximizing your CTR on Teknosurf Great Links to undertand how this process works, and how to make sure your banner gets good results through good placement. Since our exchange allows you to quickly and easily swap banners, you can check different banners for the best click-thru rates. Then you can display the banner that does the best.