Too graphic-oriented . Graphics may grab a visitor's attention, but they don't close a sale. It's a lot cheaper to pull out excess graphics than it was to put them in in the first place. Incompatible with the average person's browser . A lot of incompatibility problems can be solved by removing buggy programming.
Ineffective sales copy .
Brochure copy is fine for brochures, since brochures are just meant to leave behind after a sales pitch. Splash pages . Snazzy artistic home pages were the rage back in 1996. It's a continual surprise to see them still around. Confusing shopping carts and checkout .