But, alas, never before has there been an Internet. The watchword for the new millennium is communications. The linking-up of the world through wire, fiber optics, satellites, and cyberspace is happening at a pace so hectic and so exponentially dynamic that it cannot be compared realistically to any event in the previous history of the world. And as a result something quite peculiar is occurring. All of this frenzied connecting, though chaotic beyond the pale, actually encourages a framework for a greater equity of needs resources among citizens.
Communication feeds on inclusion.
Additional data makes the system smarter. As the capacity for advertising fractures and hemorrhages market share, as the public has so many choices of where to turn their attention, consumer attentiveness becomes a greater prize than ever before. All of a sudden, massive advertising budgets are being replaced with free products. Generosity becomes another name for clever marketing. Smaller profit margins change the focus to the secondary elements of the enterprise, as movie theatres have long demonstrated by turning to the concession stand for their real income.