This interactive seminar will use real-time presentation graphics and a speaker phone. In a new book, author Emanuel Rosen claims that you can create buzz for an exceptional product, but that you'll require an expert's knowledge of what buzz is made of and how it spreads. It takes a partnership of marketing and recruiting professionals to attract the current generation of skeptical, entitlement-minded, independent young lawyers. Marketers can cross-pollinate ideas with recruiters by attending each other's meetings, getting sales training, and surveying the thinking of law students on campus. Spherion's Marketers of the Year Awards will be presented at the Marketing Partner Forum in January.
Every law firm is welcome to enter in any and all categories.
Many marketers are now drowning in the annual chore of collecting signatures and sending out holiday cards. Many law firms are now making donations to charities and sponsoring projects instead of sending cards.