When Nature Calls. How It Works Start with IdeaBank to look up related ideas and concepts. Or just enter a word and search through the associative databank of ideas, words and phrases. The IdeaBank is an organized storehouse of more than 65,000 idea words, phrases, and concepts familiar to modern society. The software's cross-referencing power creates more than 775,000 direct associations.
Associations trigger new ideas.
Their power to trigger ideas can be attributed to the way in which they are organized. This method of organization is patterned after the way we naturally store information in the human brain. IdeaBank is a hierarchical organization of subjects. The top level consists of the most general categories and the bottom level is the most specific. Major Categories 2.