For example, he encourages CEOs to define narrowly their competition then look closely at those competitors and seek ways to circumvent the threats. While not encouraging theft, Dunk says thorough analysis may reveal a solution other than starting from scratch. You have to steal market position, not steal the wheel. True to free enterprise, Dunk also likes a good fight. In this advice column for business executives, we want you to know just what we mean, even if you disagree.
Dunk also decries the lack of attention paid to quality in business, society and media today.
The press and the pundits, already debranded, will spend more time picking apart the best and the brightest than they will devote to jousting with the mediocre. Any wart will be magnified. Sooner or later, you will misstep. It's only a matter of time. And the legions of middlemen will rush to pull you down into their morass.