But I took a deep breath and told myself to believe the person wouldn't be turned off by my call but would want to hear about my seminar. This shift in my attitude, plus being passionate about my services, makes cold calling more palatable and a successful marketing tool. Calling strangers to get their business can sound daunting. The process becomes easier once you practice what you plan to say, map out your prospects and learn how to handle their objections or rejection. Analyze your fear.
Fear is simply an anticipation of negative results.
Once you understand this, you can turn the adrenaline fear produces into a positive motivator. Rather than thinking about the rejection you might experience calling a stranger, think about the potential business you could gain by making the call. Develop a target market. The key to effective cold calling is identifying the right prospects before you call. Rather than randomly selecting names from the phone book, target individuals who have an interest in your product or service and the money to buy it.