Team working skills are built up through group work which includes case study analysis, business games and simulation, as well as the project work. N503 allows you to spend a year in industry between the second and third years in companies such as ICL, Nestl , Cadbury, and Northern Ballet. Our students are given exemptions by the Chartered Institute of Marketing for their postgraduate Diploma in Marketing and for membership of the Chartered Institute. For past students our alumni association keeps you in touch with each other, the School and the latest developments in Marketing. Topics covered include advertising research, pricing, consumer behaviour, services, ethics.
Lecturers explain the nature of the theory underpinning each area.
Their contributions will be supported by a weekly tutorial. A principal purpose of the tutorials is to encourage students to examine the marketing environment in which we all operate and to use this experience in their studies. Because marketing information is often required before decisions can be made, a substantial part of the course is devoted to market research which is taught by practical exercises designed to develop skills as well as by lectures and tutorials. This course contains an introduction to marketing software. No prior experience of computing is required.