Not even in the LPGA or Women's Tennis Association, despite beliefs that a chunk of their fan bases are gay. The new women's professional soccer league, the WUSA, has said its target audience in its inaugural season is families with children who play soccer, not lesbians. The WNBA takes a different approach, marketing to anyone and everyone who potentially could fill seats. We rely on each team's ability to do what they think will work best in their market and that's just what the Sparks did. It could be akin, Griffin said, to the positive effect that Ellen DeGeneres had on gay rights when her character came out of the closet on prime time television four years ago.
Lesbians are a huge part of the fan base.
Everybody knows that they are a good portion of the folks putting their fannies in the seats, but the league has been ashamed of them and scared of them. They've been two-faced about the issue. Now that's changed. Lesbians are a huge part of the fan base. Everybody knows that they are a good portion of the folks putting their fannies in the seats, but the league has been ashamed of them and scared of them.