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Laughter really is the best medicine.
Read this review. Read past issues of the Advertising Tips newsletter . Here's a formula you can use to sell any product or service - it works for online advertising as well as for ads in brochures, magazines and newspapers. This formula is based on the premise that people are most interested in themselves, so if you want to sell something, you must give them a good reason to buy it. The 1990s have been an age of anxiety, due to the rapid pace of change - in society, politics, economics and technology.