When you only watch programs that support your viewpoint, or only read books and magazines about subjects you are interested in. If you only listen to people like Rush Limbaugh on radio, you are chosing to not be well informed on many issues. The socialization role of the media a. This is also known as culturization, or acculturation. Role models are very influential in the lives of teenagers and can be negative, or positive.
Kids tend to imitate what they see their role models doing.
It s a technique the media use as a shortcut. The problem is that by using them, the media perpetuate stereotypes, and they are usually negative. These studies proved how kids learn and imitate, unless an adult explains that it is wrong. The social learning, or observation learning theories of Bandura have as a central premise that people engage in observational learning. They see an action modeled on television or in a movie and they imitate this action.