There are special programmes for children. But it must be remembered that children watch all programmes and not only what may be called the children's programmes. A clear distinction has to be made of programmes 'about children' and programmes 'for children'. There are many programmes where a child may be the focus, but the target audience may be elders. On the other hand, there are programmes targeted to children with subjects and issues of direct relevance and concerns of children.
Children are also most honest and straight forward viewers.
They will be quick to openly indicate their displeasure and reject a particular programme just as they would lap up a programme. Children's programme have to be entertaining' in its broadest sense. Al1 children's programmes need not have messages. Wholesome entertainment can be an enriching experience for the child. Television is a small minuscule part of the totality of social and family environmental reality and existence.