Plus consumers will go nuts if they pick up the phone and see a salesman pitching them. Consumers with email addresses quickly dismiss email advertising with the click of one keystroke. Plus, text only advertising is not very appealing. Politicians, looking for a new cause, are trying to make unsolicited email illegal to send. Faxing incurs phone costs.
Many business people think it's free to fax locally, but they're wrong.
Unlike residential phone service, businesses pay for each call, even if it's across the street. In addition, unsolicited faxing to new prospects is illegal, and punishable by our federal government. Direct mail works well, if you're a pro. Yet many marketers continually pour there advertising dollars to obtain unprofitable customers. When you're looking to leverage your marketing efforts and boost response, use a trackable medium.