Each of these should be very specific to words that surfers would use to find your type of site. It is also best to be very repetive, because the more often the same phrases and words are found in these areas and on the actual pages themselves the more chance you have of a surfer finding you with one of those words or phrases. Depending on engines to bring people to your site will stagnate your traffic. By using the advertising you already employ, your site will be a success. And for the novice learn what they are and how to comprehend the lingo.
Load time is atrocious and popup windows are nonstop.
But it is a great resource. Cartoon antics will keep them laughing. They can vote, take polls, draw, take trivia challenges, find out more about events happening in their area, play games, send e-cards, find out players and teams stats and scores. An all around fun site.