Perhaps even more so. This race is for pride with a dash of driver ego thrown in as well. After all, only the best of the best can race. Winners of last year's races and the one who races his way into this one Saturday night, are the only participants. Since it takes place in Charlotte, traditionally lots of family members, crew and sponsors are treated to the event.
Infield passes are definitely at a premium.
For the sport's sake, I hope they don't. Fine star filled entertainment for the price I'd say. Not only a prestige race, the manner in which it is conducted renders it a study in strategy. If you've got a calculated way of thinking, then this is your race. Just ask Rusty Wallace, 1989's winner.