Content is factual, authoritative, and useful. Design is suited to topic and audience Fonts, headers, and other formatting is consistent throughout the site. Design choices seem appropriate to the audience and the topic. Design facilitates access to information and aids usability. Colors and other design elements are well chosen and attractive by the aesthetic standards of the intended audience.
Informative title appears in the title bar, which also includes the site name.
Every page has a title on the page itself. Link to home page on every page. Design is consistent throughout the site. Graphic or design identity appears on every page. Navigation aids access to information Navigation is located above the fold and easy to use.