Shearer, also art director at Sukle Advertising in Denver, believes everything is art. Art is about creation, influence and impact. In 200 years people will look back to this time and consider commercials and ads for Macintosh, Nike and others to follow pieces of cultural influence and impact. Michael Smilanic, advertising teacher at CU, believes that advertising is a purposeful art. I m shooting for a certain target.
Advertising is measured by sales barometers.
You really have to believe in your creativity when it s judged by how many people react to it. This December, the advertising students will have a chance to show their work as art. According to Robbs, the art direction and other upper-division advertising classes will be displaying their ads at the Dairy Center for the Arts in Boulder. Advertising will be treated like an art, Robbs said. Advertising is fun to look at.