European Business Forum talks to its founder and President Directeur General. A desire to found a new company and to create something in an area I knew well. I adore books my first degree was in literature and the idea of mixing something new like high tech with something old, like antique books, had always fascinated me. For years I had witnessed the inefficiencies of the current distribution system. I was particularly keen to integrate the front-end ordering process with the logistics the packing room is below my office and the trucks come in every day.
Fluidity is at the heart of it.
What s happened is that we have created a market that did not exist before. We are selling what were previously unsaleable items because the matching of supply and demand was previously very inefficient. Take someone who is interested in old aeroplanes they may pay a lot of money for an old reference book that might be sold for just a few francs in a local bookshop. Our offering is very focused on French books and our aim is to provide this unique service to clients in the French speaking world. Our plans for diversification moving into old prints, sheet music and library documentation are also founded on the principle of creating a new business with the Internet which offers exceptional service rather than selling on price discounts.