Yeah, well here are the results of that stupidity. It's amazing how far online ecommerce startups are willing to go to establish a user base. It didn't help that their web page sucks. The graphic is of a silhouetted climber hanging from a rock face. It appears that they sell saltwater fishies now.
All connectors are gold plated.
First you need to send in two used up cartridges, and they will send you a refilled one. All postage is paid by them, so there's really nothing to lose. It looks legit as far as I can tell. I've been receiving free Popular Science from something I signed up with a couple months back. Hopefully Maxim will show up one of these days.