That set off an avalanche of press and desertion from the label of its remaining stalwarts. Today, Creation is no longer. Elsewhere in this issue of DAA, my colleagues talk about the cult of various labels and how some are singularly associated with a certain sound or genre. 4AD or SubPop were branded as such earlier in their respective existences. Well, there are a finite number of chords in the musical language and perhaps a smaller number of Thurston Moores.
Labels come and go by the hundreds with nary a second thought.
Every once and while though, it's a worthy to recognize the efforts. McGee, the outspoken persona behind the label, founded Creation with Joe Foster and Dick Green in 1982. A decade later, the label entered into a distribution arrangement with Sony who owns the imprint name today. Eventually, like Sire and Slash under the Warner monolith, Creation will basically fade away. Creation truly was unique.