Consider your mission. One presenter may be located on a rural college campus and has the dual mission of enhancing academic curriculum while offering the community its sole opportunity to enjoy world-class performers. Another presenter may be a community center with a primary mission to create outreach and residency opportunities to an under-served population. Whatever the mission, be clear in stating it. Describe concisely how the proposed project and the overall programming philosophy address that mission.
Collaboration means more bang for the buck.
It's simple economics. The more engagements in an area, the less each one costs. Beyond the economic advantages of cooperative booking, however, presenters can gain more direct payoffs by working together. Presenters who do cooperative booking can share ideas and resources in presenting the artist, as well as marketing performances. Collaborating presenters should do what they can to insure that their relationships are real.