A glimpse into how stress impacts the marketplace behavior of today's consumer. All about consumers who have logged half a century or more on this planet. For the uninitiated, Hispanics are not all the same. There are certain values and beliefs that are held in common among Hispanic cultures, such as a high degree of family interdependence, self-reliance, and a strong work ethic. There is no denying the transformational power of the Internet.
Happiness is fairly pervasive among consumers.
In the past five years since Yankelovich marked the emergence of the Possibility Agenda, consumers optimism and the strong economy are the underpinnings for our collective sense of well being. The post-war Baby Boom was one of the largest demographic phenomena in U.S. history, and Baby Boomers have had a major impact on American culture. This month, we review six significant demographic shifts that have reshaped post-World War II America and will continue to reshape life in the new millennium. A look at The New Establishment. See who's living the American Dream.