If so, your first task should be to learn enough about Internet business to know what to ask. Typically you'll go to in-house experts or specialized service companies, tell them what you want, and get exactly what you asked for. But often that turns out to be the beginning, not the end of your troubles. Sooner or later, you discover that what you asked for isn't really what you need or costs far more than an alternative approach that you never would have imagined.
Answers are easy to come by.
It's asking the right questions that is hard. You aren't alone. Internet business has grown so quickly that it has led to the proliferation of specialties. Each might do an excellent job within its own sphere, but the pieces need to make sense working together, and need to be designed with your business goals in mind. You want a Web site that attracts and serves potential customers, rather than one that wins design awards.