First of all, the people now running the Company are only a management team hired by the Company Board of Directors. While there are non-family members sitting on the board of directors of the Adolph Coors Company it is Family members who are the executive committee. Thus the Coors family is in fact The Company. In other words the Coors Family completely controls the company and reaps most of the benefits from that company which bears its name. Therefore we must look to the views and activities of the Coors Family for indications of the long-range policies of the Coors company in matters facing the gay and lesbian community.
Management teams come and go.
While in place management teams do the bidding of the Owners who can change their minds about the current policies. This is also true at the Coors family controlled foundations. Here are a few facts which support our views in this matter. Documents filed with the Security Exchange Commission report the Adolph Coors Foundation and the Castle Rock Foundation jointly hold 732,413 shares of the Adolph Coors Company, the holding company which owns the Coors Brewing Company. A report filed 30 July 1996 with the Security Exchange Commission by ACX Technologies, inc.