The hibiscus mealybug is considered a pest of extremely serious quarantine importance and has the potential to expand its geographical distribution to North, Central, and South America. The hibiscus mealybug is also known as the grape mealybug and the grapevine mealybug. The pest forms colonies on the host plant, and if left undisturbed, the colonies will grow into large masses of white waxy coverings on branches, fruiting structures, leaves, and even whole plants, including large trees. Female bodies are pink in color with a white waxy covering. They are wingless and appear as ovoid shapes covered by a mass of white mealy wax.
Males have a pair of wings and two long waxy tails and are capable of flight.
Observers have reported that reproduction may occur by means of parthenogenesis in the absence of the male. In cool climates, the pest overwinters in the soil or on the host plant, either in the egg stage or as an adult. Newly hatched nymphs are called crawlers and are very mobile. They may disperse over the host, especially toward tender growing parts, or be carried away by wind, man, or animals. The nymphal stages appear much like the female in form, but the female nymphs have three instars, while male nymphs have four instars.