Email is one of the fastest ways to attract or lose customers because of it delivers information fast to a single person or a mass of people. The sheer volume of exchanged information has exploded since e-mail use has shot up over the past three years. The capacity to respond to quickly and easily has inspired many business owners and many customers to offer and ask for information and feedback that they might not even have attempted to provide before. Email is not a replacement for your regular postal service, phone or fax but a complimentary tool to your daily business activities. It saves paper, postal fees and provides you with the ability to quickly respond to your present and prospective customers.
Customers can inquire, complain, send referrals, suggest improvements and even buy.
They can ask questions about the products, confirm an order or query the shipment details at a time that suits them. You provide new flexibility and convenience that is obvious for them to experience, in comparision, perhaps to your competitors. Your specific offers encourage their bragging rights to others about your standard of service. Such bragging rights are the equivalent of priceless referrals. Respond to inquiries and problems quickly Customer service is the way company employees serve the customers in a, friendly, timely and speedy delivery with guarantees or warranties on a consistent basis.