Coaching is a form of consulting. The coach normally stays with the client to help implement the new skills, changes and goals to make sure they really happen. A coach helps the client move forward and set personal and professional goals that will give them the life they really want. Coaching is not therapy. The coach and client work on issues as they pertain to the desired needs - dealing only with the past to understand what is needed in the future.
Human behavior is only in regard to achieving the goals.
They want to grow. They want it easier. You take more effective and focused actions immediately. You stop putting up with what is dragging you down. You create momentum so it's easier to get results.