The two are completely integrated in driving the shopping, selection, and buying process.
Customer management is as important as customer acquisition to the sale.
Companies that want to increase revenue per transaction and transactions per customer need to integrate support and management into their cost of sales. In its latest bulletin on Internet and e-commerce strategies, IDC examines several technologies that help Web merchants better manage their customer relationships. These include lists of frequently asked questions and their answers, knowledge databases, and message boards. Customer evaluation and segmentation technologies help companies analyse and profile site visitors so they can determine who the most profitable customers are. Stickiness drivers are tools and programs that keep customers coming back to a particular site.