Keep me logged in until I sign out.
Advertisers often use endorsements and testimonials to help sell their products.
Like other kinds of advertising, endorsements should not be deceptive. Individuals, including consumers, experts and celebrities, and organizations may endorse products. Not all statements by people in advertisements are considered endorsements, however. An endorsement gives consumers the impression that the person making the endorsement is stating his or her own opinion of or experience with the product, rather than the opinion or experience of the sponsoring advertiser. Likewise, two children fighting over the last bowl of the cereal in the ad obviously are actors, so they also are not endorsing the product.