Ideally, it should work in synergy with other programs.
Audience analyses are essential to the success of all social marketing plans.
Furthermore, decisionsrelating to objectives, message positioning and delivery are all based on your audience analysis. Organizational and environmental considerations play an important role in the overall context of your plan. They also should have a strong influence on the partnerships you form. Social marketing activities should include more than promotional activities. You may need to adjust your program, products, services or the desired behaviour to make it easier for audiences to change.