Next, you must begin a process of regularly communicating with your customers. The Importance Of Surveys Utilizing a Customer Survey is one of the best ways to initiate such a process. By surveying your customers and prospects, you are demonstrating that their opinions are important and that you are committed to serving their needs. Through the same surveying process, you can also gather important information that can be used to focus your sales and marketing effort and train your sales force. Since it costs 5 to 7 times more to develop a new client than to retain an existing client, reason dictates that you must have a customer feedback system that allows you to actively collect feedback from the marketplace.
Every organization benefits from developing such a feedback system.
Quality, Price, and Service are still the three components of business success. Unfortunately, customers' definitions of each of these three components differ widely. The challenge is understanding what combination of the three will help you win or keep a particular customer. If you are interested in receiving more information, please fill out this form . If you would like your company to have a home page at Manufacturers Information Net, please fill out our form .