It could be akin, Griffin said, to the positive effect that Ellen DeGeneres had on gay rights when her character came out of the closet on prime time television four years ago. Lesbians are a huge part of the fan base. Everybody knows that they are a good portion of the folks putting their fannies in the seats, but the league has been ashamed of them and scared of them. They've been two-faced about the issue. Now that's changed.
Lesbians are a huge part of the fan base.
Everybody knows that they are a good portion of the folks putting their fannies in the seats, but the league has been ashamed of them and scared of them. They've been two-faced about the issue. Now that's changed. All this does not come without significant risk, though. For the Sparks, as well as other teams that have marketed to the lesbian community, it's a business decision.