The design examples shown in the video were constructed using this tool. The video shows preliminary design examples that explore dynamic presentation of text, including expressive email, visualization of dialogue, and typographic tone of voice. These examples are part of our ongoing research effort that investigates the potential for expressive writing as well as for developing new methods of reading. We are exploring a range of ways dynamic text can convey typographic expression by making concrete design examples. The discussion here is limited to three such examples.
Dynamic form can embellish the meaning of a word and give the reading of the word an inflection.
When favor is presented, the form grows in size quickly until it covers the screen. Because the form grows over time, the tone starts out tentative and then rises. The rhythm of a presentation can effect the tone of voice conveyed. The second message on the video expresses two tones of voice through contrasting rhythms. While the first part of the message expresses a sluggish apologetic tone, the following part expresses a confident recovery.