But I have placed stories about my clients with The Wall St. Journal, the New York Times, ABC News, The Today Show, Good Morning America, and many other major media outlets. Editors don't need me or any other publicist to write their stories. They need me to point them in the direction of a good story, succinctly give them the facts as I see them and the sources I know, and then get out of the way so they can write their own stories. I do those things by writing good pitch letters. Too many times, the reason for the letter is hidden several paragraphs into the letter.
Editors are busy.
If you don't give them an immediate reason to keep reading, your audience with them is over. LESS Explain what makes your idea newsworthy. Describe your idea's relationship to current events, its connection to or beginning of a trend, or its likelihood to interest a broad cross section of the audience. Not if you wanted your friend to keep listening. Be equally kind to journalists.