This is why many manufacturers have developed other training methods that enable you to train your employees yourself. Videos and manuals are ideal for this type of training and can be used on a continual basis. Short videos, which present the information in an interesting way, also make it easier for employees to absorb the information. Videos are ideal for communicating the 'big picture' with a summary of the company's history, philosophy and positioning in the marketplace. Another method of remote training can be found on the Internet.
Many companies have comprehensive websites describing their products and services.
Any motivated employee with access to the Internet, either at home or at work, can read about a manufacturer's products at their own pace and return to the website whenever questions arise. These areas also allow the manufacturer to offer special promotions to retailers on a timely basis. It takes a great deal of motivation for an employee to self-train, so the website must be entertaining. It is also important that the manufacturer divide the information up into sections so that training can be completed a portion at a time. If the manufacturer does not have a built-in reward system in their website, you may want to provide the incentive yourself, as a small token of your appreciation which will go a long way in motivating your employees.