Give consumers what they need. Give them what they want. We all need to, although some of us, me included, make too much of a good thing.
Food is hot right now.
A few years ago, there were two national magazines devoted primarily to cooking. Now there are around 20. The Food Channel on cable attracts a nice viewership. Chefs are celebrities. Grocery stores, a low-margin business, nevertheless give nice returns to their investors by rapidly turning their stock.