To sell itself better, the Air Force has begun to sponsor sporting events and stock car star Dale Jarrett. The agency also developed the Air Force's first TV ads. But due to the magnitude of the advertising budget increase, the Air Force decided to open up the advertising contract for bidding. An agency will be selected later this year. The major emphasis will be on television.
Initial results underscore TV's value.
Total inquiries, including calls to the Air Force's toll-free recruiting phone number, and resulting leads passed on to Air Force recruiters are all significantly higher during the months when Air Force commercials have aired. The information, data, and statements contained in the federal web pages listed by FedBuzz do not imply endorsement or recommendation by FedBuzz or any of its affiliates.