On any level, the just are reincarnated to a higher level, and the unjust to a lower level, until the wings grow back and heaven is regained, or punishment and full justice are meted out on the being. When an incarnated soul sees beauty on earth, it is reminded of divine Beauty, and this helps the just soul ascend. There is even a pain associated with the difference between limited earthly beauty and supreme divine Beauty. Said another way, the choice is between philosophy , which leads to the good, and ambition , which easily succumbs to the undisciplined desires. The real question is, how to identify good words from bad.
Good words have to come from a knowledge of the truth about which the words are said.
But you can only deceive expertly if you already know exactly what you are talking about. Likewise, if you follow only opinions and not certain knowledge, you are quite likely to deceive yourself, even through careful deduction from your opinions, and so you are likely to lead your audience, unwittingly to all, astray. Rhetoric has greater power on topics of ambiguity, because it is easier to argue the point in any of the reasonable directions. This also means that rhetoric has the most power to deceive on topics of ambiguity, which are just those topics that everybody wants to find a good opinion on. Rather, we should first seek knowledge.