Each of our brands enjoys a number 1 or 2 market share position in its core markets. With operations concentrated in North America, High Liner Foods' vision is to achieve above average returns for shareholders, relative to comparable food companies, by being a leader in our target markets through superior customer satisfaction. We also strive to provide challenging careers and quality employment for the committed, well-trained employees on whom we depend. We believe integrity means building relationship of trust with all our stakeholders by clearly communicating expectations and results.
Integrity also underpins our commitment to the sustainability of our fish resources.
We encourage involvement in business improvements across our organization, and we will generate growth through product and service innovations. Our senior management team has over 100 years of collective experience in our industry. We have the commitment and skills to achieve our strategic goals. Henry E. Demone, President and Chief Executive Officer, leads a team of five Vice Presidents, each with divisional or functional responsibility. A detailed description of each Vice President's areas of accountability.