Everything that is great about the Internet, personalization technology and entertainment emerges in the application, Internet Radio.
Internet radio permits total personalization in an unlimited content entertainment environment.
There's no downside to it. As user technology improves, it simply permits the greater access to what the consumer wants with greater interactive involvement and ease. Ultimately, this is a winning strategy for both the record industry and the technology industry - the creation of a massively satisfied user base. During her tenure at Sony Music, Andersen was responsible for strategic opportunities in the areas of multimedia, Internet, and non-traditional retail channels. She also held product management positions, where she successfully created and executed marketing plans for Ozzy Osbourne and Celine Dion and was a member of their website development team.