Every several seconds, a different country darkens briefly to represent a death from hunger in the country. The Hunger Site was originally set up through a private citizen in Indiana in June 1999. Like most Internet ventures, this site is run by a corporation. But unlike some questionable charity organizations, financial donations are not solicited. In fact, financial donations are not even accepted, but links are available to participating organizations for potential donors.
Income comes from the site's sponsors.
After completing a short form, the user receives a thank-you letter from several sponsors. Getting sponsor-paid donations with the click of a mouse, The Hunger Site benefits from even the poorest of students surfing the Internet. Donors don't have to worry about having to give out sensitive information or unexpectedly getting bogged down with spam, or unsolicited e-mail junkets. The site goes as far as to discourage users from randomly advertising the site. Its stated view says this gives a negative connotative feel to the site and will work against the goal of attracting open-minded donors.