Emphasis on lifestyle, situation, and information processing. Lecture and case analysis. In-depth study and application of advertising and its role in marketing planning. Study includes identification of relevant data to analyze the marketing situation, development of product position, marketing and advertising objectives, creative strategy, media planning, and evaluation. Comprehensive view of retailing as it relates to the total marketing process.
Emphasis is on retail decision alternatives used when formulating retail strategy.
In-depth description, analysis, and evaluation of industrial and governmental marketplaces. Emphasis on marketing procedures practiced and available to decision makers when considering pricing, promotion, and channels of distribution. Study of concepts, theories, and principles underlying the marketing research process. Focus is on development and evaluation of research designs for gathering marketing information. Multidisciplinary approach to international trade from the viewpoint of business management.