A good dealer will have salesmen who can play for you as well. Learn from opinions that differ from yours. Each guitar is unique in feel due to variations in neck thickness and shape. If the neck is comfortable, the guitar will be easier to play. The action may vary according to personal taste and playing style.
High action is difficult to play but allows buzz-free high volume playing.
Low action is easy to play but buzzes during aggressive playing. A compromise between the two is best for most players. Fortunately, the action can be adjusted to suit your needs. A balance between dark and bright is the most versatile. However, timbre preference is subject to taste and playing style.