It is part of our nature to search for pleasure and at the very least to avoid pain. We are all seeking, subconsciously or otherwise, a permanent happiness of some sort. There is nothing wrong or unholy about this desire. The only trouble is that we look in the wrong places. Yet the pleasure these things provide is short lived.
Friends move away or for some reason they are no longer our friends.
Cars, clothing move in and out of fashion. No promotion or status will ever be the highest. Sometimes we even cling onto ideas, opinions or political view points to give us a sense of meaning or purpose. But these are changeable as well. Bright, glittery and flimsy.