Feed this effort by giving people the chance to do things they've never done before. Encourage employees to attend workshops outside the organization. Sure, there are plenty of sessions hardly worth the price of the training binder. Take advantage of them. Look for ways in which employees can learn from each other.
Every organization is rich with knowledge and expertise, yet most of it goes unseen.
Uncover the hidden know-how, and make a plan for turning everyone into a coach. Orchestrate occasional job-swapping. Switch roles with one of your customers, for instance, and get ready for some eye-opening lessons. Or swap with a colleague from your work unit. Bring in outside speakers to open up minds and add to the collective corporate tool kit.