And the fabrics. CoolMax is used by a variety of big-name lines like Hind and In Sport. And women not only understand these fabrics, which came out a few years ago, but they're hooked. Now they're looking to design and versatility. Linda Westphal, owner of Manayunk's SportsWorks, says 90 percent of her store is stocked with high-tech fabrics.
Flexibility is key because today's gym-goer has a varied agenda.
She wants to go to a weight-training class one day, do Tae Bo the next day and then yoga the next day. It's beneficial to have one garment. And with today's adventure-loving, outdoorsy type, that garment might also have flexibility to take on a trail. One of our most popular shoes is a trailrunner sneaker in a darker brown with pops of brighter colors. Or the Merrell, open-toed mocs for summer.