Perhaps surprising to afficionados of the WPTS site, fully three chapters in the book are devoted to marketing. The most interesting of the three deals with understanding how search sites work, and how to get them to give your site its due. The chapter also discusses some of the lame practices the aptly named Net Scum adopt, such as keyword padding. Flanders would much rather we all take the high road and use keywords that actually describe our sites. As a final point to would-be designers, Flanders encourages us all to browse and learn from the major successful sites.
Chances are they're learning something with all their research.
Use their good practices to inform yours. That Suck is one of the smartest investments you can make before you commit any major Internet faux pas. If you already have a site, no matter. The WPTS book can still save you before the WPTS site makes an example of you. All rights reserved.