Results are based on an open system by which advertisers vie for consumer attention. No hidden tricks with phantom keyword placement and other methods of forcing a Web site to the top of a results page. All search term bids must adhere to Prowler's strict policy of Web site relevance to its corresponding keyword. They can target a measurable share of topic specific consumer attention. They only pay for actual visits to their site.
Flexible pricing suits the business models of large and small advertisers.
Search results have deteriorated over time as the web site explosion has reached unprecedented levels. Moreover, today's other search engines and directories either blindly rank web pages according to search term density or rely on the manual efforts of limited editorial staffs to review every Web site. Consequently, consumers are bombarded with volumes of irrelevant material. Lynx Prowler uses a revolutionary new principle for ranking search results by allowing advertisers to bid for consumer attention, and lets the market place determine the rankings and relevance. Advertisers can make decisions by positioning themselves in front of their customers, and know exactly what they need to pay for a measurable share of topic-specific consumer attention.