Audience Balance needs of participants with needs of the sponsors. Research audience, past events and goals of the organization to understand the wishes of the intended audience. Consider what you want audience to experience at the event. Choosing a theme Many event organizers dwell on importance of a theme. Design all print materials around it.
Every detail contributes to appropriate atmosphere.
Decorations, music, costumes and programming. Better the research, the better the event will meet planned outcomes. We ve always done it that way. Lack of creativity and innovation. Poorly selected and trained personnel.