Sponsorships are particularly well suited to a variety of corporate goals. Marketing goals can be met by designing an event to appeal to a target market. Retailers can be brought in to stimulate sales and traffic at the retail level. Community affairs goals can be met by designing an event that responds to needs in the community and includes the community in its implementation. Employee relations needs can be met by building in employee participation.
Events can build pride and provide perks for employees.
Philanthropic goals can be met by picking an event that falls within your corporate giving policy. Public relations goals can be met by designing an event that is unusual and therefore of interest to the media. A Team Approach to Volunteering Target Stores and the Good Neighbor Program Target Stores has a strong commitment to making its communities healthy places in which to live and raise a family. One of the ways Target Stores expresses that commitment is by actively encouraging employee volunteers. In 1996, employees and their families contributed over 168,000 hours of community service.