Viewers can easily click and go to the three main sections plus can easily access their personal accounts, L.L. Bean s site map and L.L. Bean mail which is one of the company s publication. The menu on the left side of the screen is also very handy. This menu changes as viewers shift to different sections so viewers can easily click on the related links. Viewers can also click on the product they are interested in and the hyperlinks will bring the viewers to the product page where product description such as material, color and size is displayed. In sum, L.L. Bean's screen layout is consistent.
Company logo appears on every page.
The use of text and images is balanced. The speed to load the web pages is acceptable even with a slow modem connection. Customer Draw L.L. Bean is fairly successful in drawing customer attention to their web site by providing not only product information, but also comprehensive information about many outdoor sports and recreation. It is a very clever way of bringing in web traffic. Imagine an Internet user is looking for information on a national park using a search engine, the chances is that L.L. Bean s web site will show up.