These are the same top three as in the last survey. Overall, respondents seek information on the web about various items alot more often than they actually make purchases. The items which are purchased most frequently are not the same items that respondents seek information about most frequently. Mail-order shopping is more common, but still not very frequent. Travel information is sought more often online than in newspapers.
Direct mail is the least frequently used source of the three.
Frequency of use varies widely for both commercial and non-commercial web sites. This question was changed somewhat from previous surveys in that it only asked about past spending on the web. Also, the categories were changed to higher dollar amounts. These figures are consistent with the previous survey.