Architects and specifiers can locate your Web site through advertising and Internet search engines and directories. Yahoo lists Web sites after receiving registration information. Infoseek and AltaVista use electronic robots to visit Web sites to develop searchable key-word lists. Use the Internet to supplement your advertising. It is frustrating to get lost in a large corporate Web site and not find the supplementary information you hoped to find after reading the ad.
Manufacturers lose interest if it is difficult to find the desired information.
The CSI Manual of Practice is a good starting point for information about construction-product literature. Make it simple to find and use your product information. Provide a mini-home page for each CSI MasterFormat Section where you have products. Keep the content high and the graphics low. I cannot emphasize this too much.