Nonprofits are also beginning to offer more than one way to contribute on-line. Through the Mothers Against Drunk Driving site, you can designate your gift as a personal contribution, a memorial donation, or an honorary donation. But at first getting secure site was too costly. The setup costs once prohibitive to small nonprofits aren't there anymore. Some would-be donors are still concerned about security and privacy.
Donors find on-line solicitation less intrusive than telemarketing or direct mail.
CARE is evaluating how to juxtapose on-line donation solicitation with direct mail, said Green. On-line, we re more focused on first providing information. It s not as simple as the equation you build in a direct mail piece. Reviews are provided from the like National Charities Information Bureau and the American Institute of Philanthropy. The Better Business Bureau or state attorney general s offices can also check complaint records or pending investigations.