We therefore must adopt a long-term approach, and take great care not to lose our employees, who represent the earnings potential for our business. One way to ensure retention is to keep people happy with ongoing career challenges, and whenever possible, with a stake in the earnings as well. GeoEngineers is employee-owned. It is also oriented to growth, because growth provides opportunities, both financial and professional, for staff members. These possibilities are created with diversification into new technical specialties and with geographic expansion.
Growth enables our employees to work on larger, more complex projects.
It also adds stability by spreading our revenues over markets and regions that operate in different business cycles. But we've learned how difficult it is to enter a new geographic market or service niche, only to encounter fierce competition from more entrenched players. It can be much simpler and faster to join forces with someone who's already there, with an established reputation and solid client base. In other words, it makes sense to look for a likely merger partner. The search for a possible merger candidate is a tricky one, because not every successful company will prove to be a match.