But faster and easier is the net. Guerrillas know in their hearts that every customer is an individual and wants to be treated as such. Customer questionnaires let them learn of the individualities. They know that although there are tens of thousands of names on their mailing list, those people want to be serviced and sold to one at a time. It gives guerrillas a chance to cozy up to customers, customize their marketing, increase the delight factor of doing business with them.
Guerrillas know well the enormous difference between their customers and their best customers.
This enables them to treat their customers like royalty and their best customers like family. They must know their best customers from the rest, then market to them in ways that prove they care. Guerrillas tailor their relationships to helping their customers succeed at whatever they wish to succeed at. They do all they can warm up relationships. And they play favorites.