Creating new products requires openness, optimism, imagination, freedom, risk-taking and persistence. These psychological qualities must be nurtured within the organization generally, and specifically within the individuals or group responsible for new product development. An Ongoing Activity. New products thinking is an ongoing activity. The world and everything in it are in motion, evolving, changing.
Every industry is affected by fashion cycles.
But every industry has its fashions and fads, no matter how slow or obscure the process might be. Perceiving and understanding these fashion cycles can be stimulants to the creation and timing of new products. Each industry has its own vocabulary, mythology, biases and beliefs. Visit and observe companies in other industries if possible. A Small Start.