Monthly silent reading time. Also does bookfair. One school is trying silent reading program, but having some problems with it. Another librarian has an English teacher who has a reader's workshop once a week, and she does a lot of booktalking. One school reports a required reading program for grades 9-12 so that each student is required a book per grading period.
Books come from a list of books that have tests from a vendor.
Another school suggests using food coupons from pizza places, etc. All in all I received less than 12 responses, but I do have food for thought. Thanks to everyone who replied, and best of luck as we all try to get them reading.