All great communicators are great storytellers.
Listeners are more open to receiving when they hear the message delivered in a story format - they can lower their walls and defenses because the message is coming to them in a safe and indirect way. Paint images with your words by describing things using words related to the five senses. The day that my grandmother died the world looked like a barren place to me. Everything looked brown and vacant. Use concrete words from the physical world when speaking, even when talking about invisible things.