Many companies have successfully launched new products using low-cost publicity techniques. Publicity can also be used in combination with advertising to produce even greater results. The Internet Prior to the development of the Internet, publicity was primarily used to obtain editorial coverage in newspapers, magazines, radio and television. Printed articles are still a key publicity goal, but the huge growth of the Internet has created new editorial opportunities. Driving Web Traffic Driving traffic to web sites is considered by PR Specialists to be the number one publicity opportunity on the Internet.
Every web site wants more traffic and is therefore a candidate for our services.
Creating a steady flow of web site traffic to your site requires several integrated online and offline publicity strategies. Building web site traffic is just one element of achieving your marketing goals, although it may mean the difference between success and failure, especially if your company is solely Internet-based. Before launching a comprehensive publicity campaign, we discuss the overall goals of the campaign with you. A good campaign will introduce your company to the market in a cost-effective manner and increase the awareness of your products, plans, issues and activities. You may optionally want this awareness extended to the investment or fund-raising communities, local groups, affiliates, customers, members and political organizations.