You know your customers' income, where they live, what they drive. But you don't know whether they prefer Bob Dylan or Alanis Morissette. Or Pepsi, or Snapple, or tap water. And you don't know why. The hidden force at work is generational.
Generational ties link widely disparate individuals of varying education, income, and life-stage.
And let's face it, reliable data about today's three living generations can be a vital element in a marketer's arsenal. And this book is a tool in arsenal. Guerrilla Marketing Attack by Jay Conrad Levinson New Strategies, Tactics, and Weapons for Winning Big Profits for Your Small Business. At a time when millions of small businesses are flourishing, here is the optimum plan of attack for businesses that want to cash in on the high profits and low costs of guerrilla marketing. Guerrilla Trade Show Selling by Jay Conrad Levinson, Mark S. A. Smith, Orvel Ray Wilson New Unconventional Weapons and Tactics to Meet More People, Get More Leads, and Close More Sales.