The following is an exerpt from the book Building Green in a Black and White World. Define a green option package for your buyers that clearly describes the environmental features and benefits, and see how they respond. Energy Conservation Package Many builders have created an energy conservation package as an upgrade.
Energy conserving features typically save the homeowner money every month in utility bills.
These features can also increase the affordability of the home by qualifying them for an energy-efficient mortgage. Indoor Air Quality Package Good indoor air quality is translated into a healthy living environment for the family. Remember that a significant portion of the market is health conscious, as the sales of organic produce and bottled water show. You can promote healthy indoor air quality as an attractive feature. Knowing that they are conserving natural resources is less likely to appeal to some consumers than improved indoor air quality, but it can be an attractive sales message to environmentally conscious consumers.