Anybody can write a press release and distribute it worldwide in a few hours.
Editors welcome a relevant story.
When the press writes about your business, it's subliminally telling its audience to seek you out. In many cases this audience could be millions of people. Let's take a quick look at how we begin developing your press campaign. Your product doesn't interest everybody in the universe, just a very small percentage of it. Learn what they read, watch and listen to, and you've targeted your media.