Verbal communications are frequently easier to understand when visuals are used. It is much easier to explain and show someone something, than to just explain it to them. Consider the operation of a piece of equipment. You can explain how to take it apart to clean it, but unless the person who is expected to do this can picture this, the chances of success are minimal. The bottom line in effective communication is to keep the audience in mind.
Believability is the key ingredient to effective communicating.
Linda S. Eck, MBA, RD, FADA is a professional speaker, writer, and consultant.