A consumer or business using one framework should be able to shop for, purchase, and pay for goods and services offered on a different framework. This is currently not possible. The success of Eco depends on market leaders in each area participating actively on their respective task forces. Admittedly, in past battles for market dominance, it was difficult to bring leading players to the table. Everyone's software has to work together because no single company can control what platform its customers will use.
Internet commerce stands at a critical juncture.
After an exhilarating start-up, further development hinges on bridging the chasm between early adopters and a true mass market.