As time goes on, the market will probably adjust this valuation to sub-gorillas if you will. These aren't great for branding, yet a good brand name is more valuable than a generic domain name any day. If it were to do that, it would have brand indigestion as it tried to figure out which brand to emphasize and how. A great product creates a great brand. A great brand doesn't create a great product.
Great brands are a result of great products.
They do not cause great products. So companies should start with product development, not brand development. The Macintosh Way, Database 101, The Computer Curmudgeon, How to Drive Your Competition Crazy, Hindsights, and Selling the Dream. His latest book is called Rules for Revolutionaries and was released in January, 1999. Kawasaki holds a bachelor of arts degree in psychology from Stanford University and a master's of business administration from University of California, Los Angeles.