Your attack must be characterized by a very strong tie with your own target audience. You know them. You serve them. They know it. Your attack will succeed in direct relationship to how narrow-minded you can be.
Guerrillas have the insight that precision strengthens an attack.
They know the enormous difference between their prospects and their prime prospects. They are aware of the gigantic chasm separating their customers from their best customers. This perspective enables them to narrow their aim only to the best prospects that marketing money can buy and the finest customers ever to grace their customer list. They are fully cognizant that it doesn t take much more work to sell a subscription to a magazine than to sell a single issue. That s why their marketing attack is devoted to motivating people to subscribe to their businesses mentally.