Customers also tend to gravitate toward a company or group of people they like.
Plus, most customers have a strong tendency to stick with businesses with which they are familiar, and are slow to change buying habits unless given a very good reason. However, when they are displeased, even by a small disappointment or discourteous word, various surveys have revealed that customers tell from seven to 11 people about their dissatisfaction. Profit from the ideas, suggestions and complaints of your present and former customers. Learn their attitudes, what they want and what they dislike. This link is particularly important for small businesses, as bad telephone handling can undermine other constructive efforts to build a profitable enterprise.