Clients seek coaching because they want to experience change in their lives.
It may mean doing more, doing less or finding balance in career, family and personal life. It could involve a prospective career change, writing a book or sorting out and addressing personal inhibitions. The relationship between the client and the coach is built on a foundation which the client has already established. It is a pro-active partnership that allows the client to approach objectives and goals in a planned, and supportive, manner. These principals govern and actualize total-life improvement.