This access, coupled with the convenience of scheduling courses that fit students' own schedules, has created a unique marketing opportunity for institutions. On the positive side, technology-based instruction also provides an opportunity for institutions to increase services and generate additional revenues. Many of these schools provide a quality education at a reasonable price. Because of the quality and convenience, proprietary institutions are also increasing the competitive pressure placed upon traditional higher education institutions. In addition to becoming more service-oriented, our economy has evolved into a global one.
Institutions now compete for research dollars within a global market.
Programs or services are offered with an eye toward global marketability. Economic downturns in other parts of the world have a discernable effect on our own economic well-being right here in the United States. There is a greater need to understand different cultures and people. Again, technology has made the competition keener for not only students, but also faculty. Programs can be provided anywhere in the world, at any time, and from any place.