Thus, Identity contains elements of evaluation and analysis. Vision involves analysis and synthesis. Intent completes the synthesis and commences a use phase. Insight is a deep, introspective use and analysis stage. Engineering is a testing and experimentation stage involving cycles of analysis and synthesis.
Building synthesizes the work of engineering and uses it to create the final, tangible product.
The Using stage naturally uses this product and evaluates its efficacy. Already some of the full complexity of the model is revealed. The facilitator may conceive of a Scan level exercise that involves a subjective analysis of the individual and collective visions of the participant. Even though both exercises are in the Scan and Vision stages, the shift from analysis to synthesis is critical, and important for the facilitator to realize. The conjunction of analysis will allow the teams to understand one another even though they're approaching the problem from nearly opposite sides of the creative process.