The extent that a person desires to move toward or away from an object. This is then multiplied by the motivation to comply with those wishes. The extent that one is likely to try to do the behavior. It was noted in class that theories regarding drug use can be grouped in a number of ways. Be aware of the techniques and underlying principles in drug development and study discussed in that chapter.
Issues regarding motivation and personality are in the forefront.
NOTE that susceptibility to these issues again is a matter for HOST factors. Otherwise, all people in a given environment would be equally affected by exposure to these events. The exam will be on Friday, Jan. 28, and will cover lecture material, issues raised in the distributed materials and the pre-quiz . Textbook material includes Chapter 1 and Chapt.