Good leather is kid proof. Good leather cleans easily. Good leather smells good. Good leather is stylish. Good leather is colorful.
Good leather is comfortable.
Good leather is good for your business. No, we are not going to fall into the trap that you should only use television to show how comfortable it is how great it feels how wonderful it looks. We are not going to fall into that trap and suggest television works better than print because it can reach the target audience faster, quicker and with more pizzazz than print. Of course television can deliver the audience that you need. But the real issue today is not which medium you use.