It's best to reserve your own name so your fans can find you easier. With everyone moving to the Web, though, you may have to deviate from your moniker. Come up with something catchy your visitors can remember. Maybe your first book's title, your last name or the name of one of your characters. Reserving your domain name is very inexpensive - especially when you consider the additional traffic you'll gain because your visitors can actually remember your Web address.
Information is so readily available on the Net.
If you have dated info on your site, your fans are going to lose interest. Even big name authors have let this one slide. All that's missing is a pink crayon scribble across the page. Stick to an Arial or Times New Roman font that looks like it's 10 to 12 points. If you can, get someone to design your Web page and tell them exactly what you want.