This stage is the only one that is well developed within classical strategic planning. The team involved in this stage will deal primarily with cost and quality controls for planning. He goes on to explain that general managers are the key element in developing and implementing strategic planning because of their position and knowledge of the organization. The authors state that there are three criteria which rapid growth businesses must meet in order to be successful. Employ key people with proven records of success at doing what needs to be done.
Experience adds depth to knowledge.
Individual performance rewards exceed agreed upon standards. A manager ensures that there is understanding of the minimum results to be achieved. Then for performance above the minimums, forms of compensation important to the performer or in some cases teams of performers is used. The authors also propose the need for a new paradigm in leadership of rapid growth organizations. These are beliefs that set the standard for the behavior of all employees, towards one another and towards customers.