It was totally engaging. Durel has since developed a set of guidelines for conducting a conversation. Here a few of those guidelines. Tell them stories. Whether you're at the kitchen table or in the boardroom, good conversation isn't simply an exchange of information.
Good conversation is an exchange of stories about that information.
Everybody thinks it's the return on investment that you're selling to a potential investor, but it's really the story about ROI that an investor takes away. What matters is whether that story generates comfort, certainty, enthusiasm, and meaning. Tell them to their faces. We didn't have to spend a lot of time second-guessing. Don't rely on memos.