Cutting Marketing and Sales costs doesn't necessarily lead to more profitability for a dot com company even though many are trying it. Implementation of smarter, more cost effective marketing plans does appear to work. This article talks about the effects of cutting marketing and sales costs.
Many businesses own multiple domain names.
If you have multiple domains that point to the same home page, submit only ONE to Looksmart. However, Looksmart will accept multiple submissions from the same business if each URL points to substantially unique content. Well, you can only be found on keywords found in the brief title and description of your site found in the Looksmart directory. There are probably many other keywords not appearing there that people would search for but would only find your competitors. Therefore, if you have a Web site that contains substantial content on more than one topic, purchase multiple domains, one for each topic.