You need to think carefully about what you have to offer, how you will offer it and how it will be delivered. E-commerce customers are a different breed than the nice folks who stroll into your store or office. The Internet tends to raise people's expectations. They want speed and reliability. When they order something from you or request information about a product or service, be prepared to respond quickly-some say immediately.
Customer service takes on a whole new meaning in the world of e-commerce.
A dissatisfied customer can spread the word to hundreds, even thousands, of others with the click of a mouse. And the anonymity of the Internet can bring out some bad manners even in nice people. Remember that e-commerce customers run the gamut from computer neophytes to very sophisticated and tech savvy surfers. It's best to keep your Web site simple, fast and user-friendly. Make it easy for customers to find information on your products and keep your order information simple.