This magic runs throughout our rich heritage, which continues to fascinate and delight people from all over the world. Each year, over a million people travel thousands of miles to visit The World of Coca-Cola Atlanta . They walk through rooms filled with memorabilia, to hear and see how our Company grew from a wonderful idea into a great business, all around the world. It lives, too, all around us as an inextricable part of the weave of culture, in the movies, the colorful signs and the work of famous artists who have used Coca-Cola in their artwork because it is such a universally recognized symbol of good things. Coca-Cola , past, present, and future.
Magic runs through our rich heritage.