This course provides tools, skills, and an understanding of technology, business concepts and issues that surround the emergence of electronic business on the Internet. In addition to acquiring basic skills for navigating the Internet and creating a personal electronic presence on the WWW, the student will develop an understanding of the current practices and opportunities in electronic publishing, electronic shopping, electronic distribution, and electronic collaboration. Through a combination of theory, hands-on display training, and field trips, the student will learn store planning and design, store image development, visual merchandising techniques, and retail security problems and detection. In level four of the Business - Retailing program, students must work 120 hours in a field placement. The placement must be a regular part-time position at a local retail organization where students utilize many of the concepts, theories and merchandising techniques learned in the different retailing courses.
Evaluation is carried out jointly by the retail organization and the course instructor.
This course helps students consolidate and apply retail management theory. The importance of theory in managerial decision-making process is studied. Students apply current techniques in designing a business plan for the establishment, operation, and management of a retail operation. The development of a business plan allows students the opportunity to amalgamate and better comprehend the interdependence of the various aspects of retail management studied throughout the program.