Implementation is a dynamic process. Staff need to respond to feedback as the implementation process continues. Data obtained in a particular step may indicate that a previous step needs to be at least partially repeated to ensure effective Web site implementation. The feedback loops in the present implementation model are indicated in Figure 1, with arrows indicating the direction of the feedback. The continuing nature of implementation .
Implementation is an on-going process.
Counseling and career services offered to individuals are in a continual state of flux in response to changes in public policy, individual needs, funding, organizational development, and available assessment and information resources. Web sites are also constantly evolving in response to changes in organizations and technology. As a result of the above factors, the implementation process never actually ends. The amount of time and effort required for implementation does vary over time, ranging from a considerable investment for a new or substantially revised Web site to occasional minimal investment for an established Web site that is functioning well in the organization. Implementation thus becomes an integral part of regular staff planning, training, and evaluation activities.