So can meditation, music, dance, aromatherapy and touch or massage therapy, Deahl says. The bottom line, say experts, is that whatever the reason for your craving, consuming chocolate won't necessarily cure what ails you. If the craving is out of control seek professional help, they advise. They often are time-limited, waning in less than an hour if you avoid eating, which sometimes can increase the craving. Take a brisk walk, bicycle ride or engage in some other physical activity.
Exercise releases endorphins, which counteract stress, anxiety and depression.
Remember the negative consequences of giving in to a craving, which often mean you don't feel better and have a bad reaction, such as weight gain. If it's late and you feel like having a snack, go to bed instead. For women, manage chocolate cravings during PMS by eating small, frequent meals, exercising, sitting in a Jacuzzi, listening to soothing music or trying massage, aromatherapy or meditation. Eat regular, satisfying meals that are well-balanced and tasty. Recognize when you are eating to satisfy a psychological need such as feeling blue rather than a physical need such as hunger.