Broadening its role in international understanding, the association helped the United Nations form the Non-Governmental Organizations sections in 1945, and continues to hold consultative status today. Each year, during The Lions Day With The United Nations ceremonies, an award is presented to the grand prize winner of the Lions International Peace Poster Contest. Since those first years, the association has grown to include 1.4 million men and women in more than 44,500 clubs located in approximately 185 countries and geographical areas. Throughout the world, Lions are recognized by the emblem they wear on their lapels. Bordering this is a circular gold area with two lion profiles at either side facing away from the center.
Lions wear their emblem with pride.
The royal colors of purple and gold were selected as the official colors when the association was organized in 1917. Purple stands for loyalty to friends and to one's self, and for integrity of mind and heart. Gold symbolizes sincerity of purpose, liberality in judgement, purity in life and generosity in mind, heart and purpose toward humanity.