Always tell the truth. Don't try to deceive. There is no way to win with that approach. Unlike the print media, where a reporter can condense your conversation in his article, radio and television interviews must be condensed at inception. Use examples whenever possible.
Examples dramatize the message.
However, they should be interesting, brief and develop your point. Try to imagine yourself in a living room and speak naturally. Whenever possible, preview a program before your appearance and learn the style of the host. Familiarity with the show will make you more comfortable and relaxed during your appearance. Make full use of television's potential as a visual medium.