Efforts to bundle EDI translation services into popular e-marketplaces may finally enable the Web to reach the smallest of manufacturers. Customer Relationship Management, also known as CRM, is a philosophy more than it is a set of specific call-center tools. The enterprise application integration market used to be about productivity and improved data mining. Like most businesses, Kansas Farm Bureau Insurance Inc. knows enough about the importance of its customers to start thinking about customer-relationship management technology. Competition in the ASP space has revved up in the past two years, and market forces have fueled hordes of new players.
Agents can view screen pops containing customer data when they answer calls.
Provides agents at call centers in telecom companies with the information they need to assist and sell to customers.