The fourth international conference on Communication and information technologies in Tourism was successfully carried out from 22.-24. of January in Edinburgh. The major topic for the conference was The challenge of the Digital Economy . The ENTE'97 Web-award was presented and the winners selected.
Electronic marketing is a fixed and well accepted part of marketing.
The Participants This years conference attracted 450 participants from 31 countries around the world. The participants represented a wide range of businesses and organisations from the tourism industry and the academic world. Senior executives, decision makers, representatives from destination organisations, academics, system developers, consultants, technology suppliers and practitioners from the field of tourism and information technology attended. Keynote speakers, work shop leaders and speakers at the scientific session came from leading businesses and institutions in the tourism industry and academic world. The program was focused on interesting and up to date trends in IT and communications technologies for the Tourism Industry.