Without any hesitation, MountainKing jumped at the chance to sell more spuds. Potatoes are a well-established staple, but U.S. sales of potatoes to cook at home have been flat in recent years. MountainKing is trying several approaches to breathe more life into potatoes. One is something akin to the freshness dating touted by Budweiser. While there is no date stamped on the bag, these potatoes will go bad in about two weeks, so they need to make the journey from farm field to your plate in 14 days.
Fresh potatoes have more vitamins and minerals.
They have thinner skins and they taste better than potatoes that have been kept in storage. The minds at MountainKing don't think piling up a bunch of potatoes in Auchan's parking lot qualifies as a long-term marketing strategy. But they do think it can give their brand a little short-term spark and push sales up locally. While a lot of eyes will be peeled at the gaudy pile out in the parking lot, the biggest pile of potatoes will actually be inside the mammoth Auchan store. The pile outside will be high and wide, but it will be very shallow.