Recreation expenditures continue to show that recreation is a high growth industry. Testing the waters by starting small and using existing facilities is a good strategy. Overflow customers can be forwarded to the neighboring ranch rather than to the nearest town. As mentioned above, the beauty and desirability of your area is often best spread by word of mouth. Recreation ranches benefit from more first-hand exposure by being in the same general area than if they are in two different locations.
Liability insurance is a concern of all individuals involved with ranch recreation.
First, make sure that you identify dangerous situations on your operation and eliminate these conditions where possible. If a dangerous condition cannot be eliminated then restrict the accessibility of this area. Make sure that your employees are alert and trained to identify situations that are potentially dangerous. After informing individuals through a checklist of the risks inherent in an activity they are contemplating, have individuals acknowledge in writing that they were informed of these risks. Insurance carriers may limit the activities that you can provide and still maintain coverage with them.