Small independent companies were replaced by worldwide corporations that produce everything from the seed to the product that goes on the shelf. These issues as well as several consumer-driven trends influenced each product category in the baking industry. Consumer Issues Convenience. Convenience is the key to many products that are doing well. The public wants items that are not only good for you but easy to buy and easy to consume.
Many consumers aren' t even taking time to sit down at the dinner table.
The report also rated how well the average Americans' consumption of each food group matched the recommended daily intake levels for that group, giving each a score between zero and 10. The higher the score, the closer the diet is to meeting the daily recommended amounts. America's Appetite for Heath. Dietary supplements are a part of this market with the most common supplements being calcium, vitamins E, A, and C and the herbs gingko, ginseng, echinacea, and St. John's wort. Consumers are also excited about getting added health benefits from foods that actually taste good.