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American consumers eat what American farmers produce, and livestock production is down.
The strong dollar makes it even more costly for Japan to import our product, but since their domestic meat price is already pretty high, Plain doesn't think the dollar is much of a deterrent. Dupont has already been marketing soy foods in China for a decade, and says the new venture will allow them to meet the growing demand for high protein ingredients in products such as beverages, supplements and processed meats.