Search Engine Optimization. Newsletter Advertising Search Engine Optimization is the process of obtaining optimal search engine and directory placement for a search engine query through regular manipulation of META tags and descriptions, titles, body text content, graphics and page format.
All search engines use unique algorithms in their indexing process.
Our search engine optimization service is closely integrated with the design and development of a web site. Based on our detailed understanding of optimization methods of search engines and directories, we ensure that the web site has the proper web address, layout, content, graphics and coding to be readily indexed by the major search engines and directories. This includes hand submission of the web site to the major search engines and directories. Compass' search engine optimization service prevents web sites from violating crawler, engine and directory rules that if not followed can have a significant negative impact on search engine optimization efforts. Utilizing search engine optimization techniques, the web site design strategically incorporates these keywords and phrases so the target audience readily finds the site.