Co. Many Hispanic women entrepreneurs were born in this country and own long- established businesses in a wide range of industries. Those surveyed have owned their businesses for an average of 12 years. Two-thirds were born in this country and one third are immigrants who have lived here for an average of 30 years. Survey respondents are in a wide variety of industries.
Latina entrepreneurs are a rapidly-growing business segment.
While Latina entrepreneurs interviewed report that they started their own businesses, they are more likely than women business owners of other ethnicities to describe their businesses as family run. Typically, Latina business owners say they vary their language based on the type of interaction. A majority use primarily English in their business dealings with advisers, other business owners, customers and employees. In addition, Latinas are proud of their cultural heritage and background. Other sources were personal credit cards, friends, spouses and refinanced homes.