Business Writing Introduction-Page Two Businesses generally have two major kinds of audiences.
Internal audiences consist of employees and owners.
Internal Communication takes place within the company, through oral and written channels such as meetings, speeches, memos, emails, phone calls and persons speaking to each other. External Communication occurs when messages leave the company or business or messages come into the company from outside sources. Companies communicate with the public through advertising, with customers through activities like sales promotions, order fullfillment and handling complaints. Business communicate with other companies through email, letters, proposals, reports, presentations, meetings and phone calls. A business may communicate with the government through business sales contracts and requests for information, like laws, regulations and taxes.