Bibliography lists 5 sources. The Moroccan market appears to be a favorable one for the company to enter. It is growing dynamically, and the government is committed to supporting that dynamic growth rather than discourage it through antiquated perspectives as is so common among other developing economies. The country is politically stable and modernized its banking, tax and corporate laws nearly a decade ago. The paper discusses marketing and product issues in detail including even such items as container labeling requirements for customs.
Distribution is discussed in depth, including shipping options both to and within Morocco.
The paper includes a profit and loss statement for the first and fifth year, and an appendix with graphic economic indicators. Bibliography lists 17 sources. Within the last few years, however, the industry has seen more and more competition enter the market with the same type strategy. Autobytel is in the position at this point of having to come up with a new marketing strategy in order to keep them at the forefront of the competition. This paper will address this issue and how Autobytel might address this marketing concern.