There are no clear strategies for blending internal and external sources of content. There is no single best approach. In most organizations, a certain level of pain exists surrounding the creation, use or deployment of content. It is incumbent upon managers to find that level before it finds them, and it is essential to understand how content is created and used before beginning to define content-management requirements. Understand that content has a lifecycle.
Content permeates the business and creative processes of every industry.
Content has a lifecycle, from production through distribution, and an effective content-management system must address this lifecycle and scale as the amount and complexity of the content increases. Implement a needs assessment. The dynamic nature of content requires ongoing planning. With a thorough needs assessment, companies can clearly define objectives, determine value of content, define scope of content development, evaluate processes and assess investments. While the Web is often the starting point for understanding content management requirements, companies also need to evaluate their approaches to process and technology re-engineering.