The art of leadership might become as effective as the art of marketing. When we realize that employees are customers too, and accurately identify and meet their needs, they will rise to unparalleled performance. A new science is about to be born. They were inspired, not motivated. And Mother Teresa didn't have a quality program - she didn't need one.
Great leaders develop a vision, so compelling that it becomes a magnet for passion - a cause.
In fact, they do not try to motivate - they invite inspiration. They combine visceral energy with a clear and focused vision, founded on strong spiritual beliefs and values. This combination forges a heat so intense that followers find it irresistible. They do not need to recruit because their vision becomes a beacon, attracting people from far and wide, drawn by the leader's dream. The Body Shop, ServiceMaster, Medtronic, W. L. Gore, Southwest Airlines, Patagonia, Whole Markets Foods and Walden Mills.