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Every business experiences cycles of heavy sales volume and light sales volume.
Some business slumps are predictable. Every landscaping service expects a slump in landscaping jobs during winter months. Their usual strategy to maintain a flow of business in the winter is to promote a different service such as snow removal. For most businesses, however, slumps occur without warning and for no apparent reason. Some slumps occur when you're spending the most time, money and effort on promoting business.