Consumers are more often concerned about service than about product quality per se.
Obviously, quality is a primary issue in some instances, such as where safety issues are a concern. Great customer service comes as a result of business owners who not only say that the quality of service their business provides is important, but who demonstrate that importance by recognizing their staff as front-line team members, providing them with the tools they need along with some incentive to provide nothing less than excellent service. Go here to learn more about becoming a registered ServiceCops business member. Go here to learn more about becoming an Undercover Cop.