The cost of a web page is significantly less than the cost of a display ad in a trade magazine, especially when you take into account the worldwide circulation of the Internet. Placing an advertisement on the Web also beats direct mail to foreign markets with savings on postage. Many businesses understand the value of using the Internet as a marketing tool and set up a web page with visions of the world beating a path to their door. Before that happens, there are several things you need to consider when creating your Web presence to accommodate the different needs of foreign customers. Be sure the form does not require the user to fill out the state field on the form as this may not apply to their country.
Language is another issue to consider in reaching foreign markets through the Internet.
If not, you may want to stick with a text format. Like it or not, when you set up a web page, your business has entered the global marketplace. On any given week, hundreds of people from scores of countries may visit your site. Consider the issues mentioned above in designing your page to make it easy for them to do business with you. More importantly, make sure you are ready to do business with them.