I wanted to provide some agency perspective on several subjects that have recently arisen in this and other threads on inet-marketing.
Advertising is generally a reactive business.
Consequently, few agencies currently have clients on the Web. But this is changing quickly, and their presences will dramatically alter the Web's landscape. Before I elaborate on that, I'd like to respond to some points recently raised on this list. I think there are some substantial misunderstandings of how agency's work. We've made tremendous effort to educate our clients, and it was well worth the time invested.