Some set up special Passover stores and really do have an edge over the supermarkets because they tend to stock so many more items. They will typically carry all of the various products from such kosher companies as Gefen, Season's, Hadar, Rokeach, and Manischewitz. They will also have a broad assortment of Matzoh, including imports from Israel and Europe. Of course, refrigerator and freezer shelves also have an abundance of Passover products. The kosher market on Passover is not reserved for retail.
Food service represents nearly a third of all sales for the holiday.
It is no secret that large numbers of Jews enjoy special Passover programs at resorts around the world. Hotels that would never consider Kosher year-round convert their kitchens for Passover. And then there are, of course, hospitals, nursing homes, airlines, independent living facilities and restaurants that consume a significant amount of product for Passover. Passover is the holiday which celebrates freedom. In 1999, consumers will have much more to celebrate, the freedom to choose from a record number of 18,000 products.