We imagine that as time goes on, BIR will be expanded to cover more focused posting sites that directly target specific expertise. In the meantime, it looks like someone has finally figured out how to provide advertising placement services that add value, reduce hassle and price out at retail. Great websites are one thing. Great websites that produce predictable results are an entirely different thing. Predictable results are the result of careful market planning and clear budgeting.
Advertising placed on television, radio or in print is a simple transaction.
If you're developing a web presence of some sort, it's your responsibility to build both the audience and the content. At IBN, we're advertising our seminars around the web. We buy ads whose purpose is to bring visitors to this website. At that price, we're determined to turn every visitor into a regular customer. While our overall advertising budget seems high to us, it is dwarfed by larger concerns.