In the early days, technology dominates. All that matters is better, faster, cheaper. In the middle stages, marketing dominates. In the mature stages, the technology is a commodity. User experience and marketing can dominate.
Many companies can coexist.
Most infrastructures are dictated by the government, which assures agreement to a single standard. When there is no standard, as in AM stereo or digital cellular options in the US, there is chaos. TOP Organizational support for usability Should see usability as a desirable and measurable quality item. May also include psychologists, graphic designers, sociologists. There are financial benefits of designing for usability user productivity, development and maintenance costs.