Allow business to communicate with consumers. Currently most web sites ask permission or have a check off if you want to be on a list. We must also bear in mind that New York State can not control activities in other states. Therefore, we can do nothing to deter someone in New Jersey or places abroad from sending these unsolicited communications. Again, the field needs to remain level.
Consumers deserve the right to review their information.
Consumers deserve the right to review, at low or no cost and in a timely manner, the dissemination of sensitive data so they can correct or even block its transmission. In turn, this will build consumer confidence, and allow e-commerce to grow and prosper. Encourage security, but do not limit technology. Firewall and encryption technology can provide real security and consumer confidence. The conundrum here is what standards to recommend or impose.