This fall Ms. Khor plans to study either genetics or biotechnology at Cornell University in Ithaca, New York. Although from Penang, Ms. Khor completed her studies at the National Junior College in Singapore, where she was involved in many extracurricular activities, including school choir, the drama society, the debate team, piano, church groups and the biology society. She looks forward to her studies in the U.S. and hopes to do some traveling there also. On the Value of Branding, Regent Hotel, Kuala Lumpur. Employed with the company for 26 years, Shelly has worked every product category from packaged goods to computers in both the general advertising and direct response disciplines.
Expectations play a huge role in consumer selection in a global economy.
To compete successfully, all brands need to take that 360-degree turn. Shelly's presentation was open and dynamic inclusive of excellent visuals. Members were given the opportunity to ask questions and seemed energized by this powerful talk. A special guest was the Honorable U.S. Ambassador B. Lynn Pascoe.