In 1970, he opened his own shop and in 1976 started his own label. Starting as a menswear designer, the company has expanded to womenswear and accessories. In almost three decades of existence, Paul Smith has remained an integral part of his company. He continues to design the clothes and still be take part in managing his company. The swimwear collection ranged from animal to floral prints to solid colors in monochromatic tones.
Colors are both bold and subdued, resulting to an eclectic collection.
Taking from the 1960's, the 1970s and the 1980s, floral prints and stripes abound with splashes of the Paul Smith Logo t-shirts and the bush jacket updated for the new millennium. Ski bells signaled the start of apr s-ski festivities at the Paul Smith Fall 2001 women's show in London Monday. Sir Paul took his collection on an Alpine jaunt this season, ironically just as the weekend fog lifted and London was blessed with unseasonably balmy weather. Fake snow surrounded the catwalk and covered a dozen Christmas trees, while the front-row was draped in fake polar bear pelts in the Royal Horticultural Hall where the show was staged. PETA should award Sir Paul an honorary medal.