Computer literacy is a must. Other Factors A clearly defined career path is available in the Media Department of most agencies. The media business is not for everyone, however. The demands can be onerous, the pace frantic. The deadlines are never-ending and the responsibilities can be unnerving.
Financial rewards are very poor to start .
The competition can be intense and promotion tough to come by. In spite of the heavy demands, the Media Department of an agency provides an interesting and challenging career. The new era of media technology will mean that Media planning and placement will play an increasingly important role in the advertising process. Educational Requirements Media people come from varying academic and occupational backgrounds. An advertising or marketing course or ICA's Introduction to Advertising course would also provide good background.