All you have to do is to agree to make your list available for rental to other companies. Mailing lists are marketplaces. They can help you to replace lost customers, keep in touch with the market, and grow at a steady, profitable pace. A good mailing list consists of a group of individuals having one or more characteristics in common. For example, people who practice yoga, or mothers who run home businesses.
List works Most importantly, the list is relevant to the product or service being sold.
Typically, the larger the list, the better. However, at HR Direct, Inc., we are able to market both large and small mailing lists. Larger lists are marketed on their own merit. Smaller lists are organized by common characteristics with other lists, and included in larger databases. Book, Tape, and Video Buyers 2.