The Cross and Flame is a registered trademark and the use is supervised by the General Council on Finance and Administration of The United Methodist Church. A Mark Known the World Over Think about the products that you use, see or hear about every day - food, clothes, home appliances, automobiles. Brand names, jingles and trademarks seem engraved on your memory. That's no coincidence.
Industries are zealous in the protection of their brand names, jingles and trademarks.
Each is valued highly. The United Methodist church also has its mark. Each time you see the cross and flame emblem, you are looking at United Methodism's official symbol. Known informally as the cross and flame logo but formally as the denomination's insignia, it has been in use nearly two decades. It is seen in cities, towns and rural areas at every point of the compass.