There are a few reasons why Itaewon is favorite shopping place for most visitors. First, it is very convenient, located in the center of town and close to a large population of foreigners' homes. Most major hotels provide shuttle buses to the area and tour groups frequently stop there. Secondly, Itaewon caters to foreigners. Most of the shop owners speak English and a large number speak other foreign languages.
American dollars are readily accepted in all stores, so shopping is easy.
Lastly, Itaewon is fun. The shops along the street are great and the prices, for many items, are still a bargain. But for most shoppers the joy of shopping there is exploring the hundreds of little shops just off the main street of Itaewon. These shops line narrow alleys that wind through the area and provide real charm to Itaewon. These smaller places are also very friendly and thrive on developing loyal customers that love to return over and over.