A new company called Vertical Alliance won't help you to find that niche, but can adequately transfer its special needs and customer service requirements into a highly customizable online environment. We offer customer care, customer retention and help you create a kind of community, that blends commerce and information exchange. The product, dubbed Vertical Tracker 2.0, consists of three modules for tracking, publishing and commerce. While it is customized for each business, there are certain common needs. Customers won't notice the difference in the appearance and ambience of the site, but will pay attention to the added features that increase the depth and breadth of service and support.
Cooper provides several real world explanations for the service.
The first comparison casts a Web site as a house, for which the company restructures the foundation and moves it to a good neighborhood. Then, he likens it to an old-fashioned store, where the proprietor knows your name and anticipates your needs. Of the customization features, sponsors can poll their users as much, or as little, as is suitable. It is currently entering into a letter of intent to close on additional funding later this month. As for the financial strategy, it was Cooper's intent to make sure the product was working perfectly before commencing a major fundraising effort.