Companies with this marketing approach on the Internet will not survive . The marketing power of the Internet is being able to generate and manage leads of potential prospects from all over the world - quickly, easily, and effectively. It is not enough to have a web site on the Internet and expect to make sales from it. The same powerful marketing methods of traditional business apply to the Internet - following up on prospects and delivering more information about their current interests, and delivering future information about other products and services the company offers. This vital method to marketing success will be done using the most widely accessed resource on the Internet - Email.
Email represents the ultimate form of communication to reach an enduser.
With the capability of quickly delivering powerful multimedia directly to a prospect, Email is going to be the major piece to the Internet marketing puzzle. InfoBack has realized this fact since the company began in the beginning of 1995, yes, even before Netscape was a publicly traded company. InfoBack has created and continues to develop Email-based marketing services that will allow any company in the world to increase its sales from their Internet marketing efforts. Please do not confuse our email services with junk or bulk unsolicited email. The sending of unsolicited email upsets many online users, and is NOT an effective way to market on the Internet.