Illinois Parks and Recreation tions from customers can be translated as indifference. It kills service, and drives customers away. If employees can convey what makes your agency special and valuable, they can also feel special, and part of the team. This helps inoculate them against indifference. I've often heard staff complain that the news releases and public service announcements went out and we didn't get any coverage.
Editors always like good stories.
Rather than just promoting a prairie hike, I sent out a news release announcing the years very first prairie cone flower had just come in bloom. The result was a front-page photo of a girl looking intently at the large yellow blossom, along with a caption announcing our prairie hikes. Onstage versus offstage. Onstage is anywhere a customer can see or hear you, and can judge your agency based on your behavior. Make your employees aware of the messages they can inadvertently convey.