As the university continues to be increasingly dependent on tuition revenue and must be able to operate in a more entrepreneurial manner, the recruitment and retention of students becomes increasingly vital to all of us. We need to undertake a significant paradigm shift in order to involve the entire campus community in a shared effort to recruit and retain the students of highest potential and help them develop the knowledge and skills that will transform them into a cadre of successful Oregon alums. Some suggestions in this report might be already underway, but this team was unaware of them.
Future strategies can build on current successful activities.
Coordinated efforts from each of the following three areas can result in successful solutions to the challenge. We must first fully recognize our best features and then tell others about them, especially those of contemporary note and related to enhancing students' abilities to succeed in the 21st century . These points can be rapidly incorporated into recruiting and other public presentations and into recruiting brochure updates. Emphasize distinguished academic rankings and programs of academic excellence, such as the Honors College and departmental honors tracks and societies. Note significant academic records of freshmen.