After months of work, you have finally landed an appointment to make your pitch to that important client or financier. The Solution Presentations are similar to documents. Both are forms of communication, and they follow the same rules. The two cardinal rules of any communication are audience and purpose. Everything you are about to read, including physical arrangements, housekeeping, the content and structure of the presentation, the nature of interactions, the materials you distribute, and the closure techniques you use center around the audience and purpose.
Homework is the key to a successful presentation.
Talent will only take you so far. Your audience may see any sign of unpreparedness as disrespect of the value of their time. Audience Be sure you know as much about your audience as possible. Research their names, backgrounds, and previous behavior individually and as a group. The more you know about their motivations and their means of getting what they want, the better you will be able to find a need and fill it.