Form Morgan's Office CAL Classroom BSU Writing Resource Center Four Basic Principles of Visual Design from The Non-Designer's Design Book, Robin Williams. Repetition Repeat some aspect of the design throughout the entire piece. Repetition can tie together separate parts, creating consistency. If two items are not exactly the same, make them really different.
Close similarity is seen as conflict.
Stark difference is contrast. Contrast can make a page more interesting to look at, and helps the reader perceive the organization.