To make it interesting, start out with a story or an attention-getter.
Direct marketing is the great equalizer.
You can run a million-dollar business out of the corner of your bedroom. You can give your company, your product, or your service the same professional image that huge corporations give theirs - but without spending hundred of thousands of dollars. It's your best chance to get the edge over the competition - large and small. Buy interesting first class stamps. Long enough to tell your whole story.