There are no viable mineral deposits although surveys have located oil deposits. After a disastrous spell following the 1994 coup, tourism is once again a viable generator of foreign exchange, and has performed relatively well since then. Principal markets for exports are the Belgium, Luxembourg, Japan and Guinea. The Government's 'Vision 2020' document, published in September 1996, sets out long-range targets for all sectors, with the aim of achieving the status of a middle income economy within 25 years. In the shorter term, the Government hopes to make The Gambia a regional hub for trade, finance and telecommunications.
Businessmen wear jackets and ties for business meetings.
A personal approach is important in Gambian business circles. Punctuality is appreciated and it is advisable to take business cards, although their use is not widespread.