Be sure to submit the letter to the editor on your own or your organization's letterhead. Feel free to change the letter and add your specific information to make it more interesting to your community. Be sure to add a contact name, an organization name and a telephone number where indicated. Mail, FAX or E-mail your release on time. Don't send generic or form letters.
Editors are less inclined to print letters that are also going to another publication.
PSAs are brief endorsements for a cause or an issue. The station will decide when and if it will be aired. Be prepared to present a compelling argument for your issue. Radio stations get these requests daily, so show them how this issue is beneficial to their listeners. Use the sample PSAs as a guide.