Analysts and investors flocked to hear John Malone discuss Liberty Media - and the digital future. The session's a big deal. Malone is seen as a sage on interactivity.
Interactive TV is real and coming fast.
If they don't, then satellite broadcasters and phone companies will have time to siphon customers away from cable. One-hundred percent digital must be the new paradigm for cable's core business. Just a handful of companies will be able to sell goods and services across all major communications platforms including interactive TV, PCs, phones and personal digital assistants. Liberty wants to have the pole position to sell things such as cars, home products, travel, games, music and food. It's a gamble.