I never designed my own house. I never even took my certification exams after I graduated from architecture school. But I still can appreciate a well-designed building. There is a permanence to architecture that makes what I am currently doing seem trivial by comparison. Advertising is not about objects.
Advertising is a lot like prostitution.
Some of my self-important art director friends think design annuals and award shows objectify their efforts, but they are wrong. You still wrap fish with advertising, while objects like split-window Corvettes, Frank Stella paintings and Fallingwater are worshipped as cultural icons. T his is the fourth time I've visited the Kaufmann family's spectacular retreat tucked away in Pennsylvania's Laurel Highlands. Every time I learn something new. I still love to hear how Wright wanted to cover the entire exterior of Fallingwater with gold leaf to blend with the Fall foliage.