This behavior is so common that I have often wondered why anyone bothers to write things down, and if they do bother, why they draft lengthy policies. The fact is that no one remembers Paragraph 32.a.1.ff. About the only people who make a living at such minutiae are tax attorneys who love the irrationality of the code. As a PR practitioner, do yourself and others a favor. Keep policies simple, clear and direct.
Fewer words are better.
Timothy McVeigh and his pending execution are all over the news. Without taking sides on the debate, there is one aspect of capital punishment that I hear less about these days. That is capital punishment being used as a deterrent to potential criminals, as a way to make them think twice before they commit the most serious crimes. For capital punishment to act as a deterrent, it must be communicated effectively to those considering crime. When five people can get executed in an apartment over a popular midtown delicatessen in Manhattan last week, it is easy to make the case that communication has not been effective.