Finally, the neighbors united, if only to keep Debra from baking more fruitcake. The next summer you could hardly walk down the street without tripping over barbecue tongs. Lonely businesses could take a page from the Franklins' book. A well-planned function can yield good will, visibility, new customers and sales. Party-Planning Tips Say it again.
Effective marketing is repetitious.
You'll get more for your trouble if your event and its promotion reinforce themes and images that are already part of your advertising. Find a partner who will share the costs and the gains of your event. If you plan to offer edibles, consider co-hosting with a popcorn vendor, cafe, ice cream shop or caterer. If your budget allows, partner with a theater, host a movie night, and serve espresso and carrot cake at intermission. Or ask a radio station to do a remote from your event.