This bulletin reviews the use of surveys and statistics and where some of these resources are found. The objective of marketing is to create awareness among potential investors about the assets of a community as a place to do business. This details the various aspects of marketing. Gives an overview on various marketing techniques e.g. trade shows, videos, direct mail, etc. Provides ideas a community can draw from, based on the experience of others.
Ideas range from capitalizing on historic assets to using computers in economic development.
Opportunity identification is the process of finding the gaps in a community's economy and determining how best to fill them. This publication gives insight into how the process works. Community profiles, fact sheets and promotional brochures are presented as tools to use. This bulletin identifies activities that can be undertaken in a community to encourage and enhance the growth of existing businesses and local investment. Describes the essential elements of a Business Visitation Program and how they help communities gather information from local businesses about the views on the community as a place to do business.