Difficult Match Second, while the Internet is good at gathering a large number of applicants quickly, it has difficulty matching an applicant with corporate culture, which can lead to expensive hiring mistakes including poor performance and job turnover. Turnover rates this high really hurt corporate productivity and profit. Recent studies estimate that replacing an employee costs about six months salary, including hiring, training, and adjustment. Online, a company can write about its culture and a motivated applicant will tailor his responses to match it, says Strong. Increased Expenses Third, the Internet s wide geographic reach translates into increased recruiting expenses.
Local applicants respond to local ads, but people from anywhere respond to Internet ads.
While this increases the talent pool, it also increases recruiting expenses. People respond from all over to Internet ads, says Strong. Because of the Internet s reach, this often requires paying for airfare and lodging. If done at the last minute, incidental recruiting costs get expensive. Use A Variety Of Techniques Fourth, despite the Internet s wide geographic reach, certain types of candidates are still hard to contact.