Consequently, you'll also learn how to implement strategic plans on a store-specific basis by viewing case studies of custom solutions being implemented at retailers and manufacturers around the world. In this session, representatives from Phar-Mor will present a case study utilizing ACNielsen's Priceman 3.0 application to assist in analyzing market data to better understand strategic pricing. See first hand all of the steps involved in creating a pricing strategy for a category. By including movement, cost, retail price and competitive retail prices, you will witness how the data is reviewed from the most sensitive items to the least sensitive items in the category and why this detailed analysis is critically important. You will learn how rules such as equality groups, spreads and parities are applied to a pricing strategy and how this can affect the consumers' perception of Retailer's prices.
Few managers have timely access for all key items in their category.
In this session, you will preview a new service designed to support tactical pricing decisions for category management and will learn how to secure key pricing information for individual retailer trading areas. Learn how to identify items that are pricing challenges, understand the competitive pricing environment in the trading area, monitor key price points and determine which items are most sensitive to changes in shelf prices. However, channel blurring and other trends are dramatically increasing the level of competition for the convenience-oriented shopping trip. This session, jointly presented by Crown Petroleum and Coca-Cola USA, will demonstrate how effective category management can be used to help compete, drive the business and meet consumer expectations. This session presents a general analytical process for category management and a follow-up case study on beverage categories to highlight the unique nature of the Convenience Class of Trade as compared to others.