He rides along to a great soundtrack of rig-rock music by a group from Brooklyn called the World Famous Blue Jays. When he hits Portland, Ore., the Nike public relations department invites him to come up and see Phil Knight, the ultra-cool proprietor of overpriced sneakers made by underpaid labor. Alone among American CEOs, Knight apparently feels he can handle Moore. After all, Knight does not wear socks with his shoes. Moore arrives at Nike and bashfully presents Knight with two airplane tickets to Indonesia, one of many countries where Nike has found a labor force desperate to work in its sneaker factories, and a cooperative military dictatorship.
Knight looks at the tickets to Indonesia with a glazed smile.
Knight asked Moore. The tickets are marked for Sunday. But the two scenes that really worry Nike come a little bit later. The minimum age is 14. Nike didn't like those scenes one bit, and so the public relations man flew to New York last autumn.