If there is a choice of specialty areas, consider searching for either rather than selecting one. Conduct a search for a broadly-worded position, in addition to or instead of a more specific position. Place ads in publications designed to reach a variety of scholarly audiences. Consider establishing a hiring committee which could handle several searches during its tenure, developing a strategic plan and taking advantage of institutional knowledge and experience.
Check directories of minority and women academics in the discipline.
Send copies of the ad to individuals or their departments, or both. Call colleagues at other institutions and ask if they can pass on names of qualified students. Send position announcement to top 10 minority and women Ph.D. producing schools. If after reviewing applications it appears a particular qualification may be difficult to satisfy, consider removing it and readvertising. Prepare a listing of community resources and contacts, addressing a wide variety of interests, to give to interviewees.