Regional preferences may determine size preferences, but items that are too large may be self-defeating. Kamaradian says she sells more breakfast treats when they are of traditional size. I have found that if you offer a giant scone, it will get shared. People buy more if the items are regular size. Operators are also seeing a shift in what customers order.
Indulgence is back but with some restraint.
But we sell gobs of pastries. To strike a balance, Mackie offers pastries made with puff pastry dough instead of a yeast dough. The result is a crispier and flakier product that is also lighter in texture but not necessarily lower in fat and calories. People are saying 'I want my donut and I want my cinnamon roll. They don't seem to be as conscientious as they used to be.