I think a lot of people feel the same. They need a very good consultant - a creative director who has a vision. It s good that they have approached someone outside like George Davies. The most important thing is that they have made that step. But it s too early to see if this will transform the company.
Lets see what happens.
First, there were the supermodels. Not to mention the services of the worlds top photographers Albert Watson, Sante d Orazio, David Bailey and the Princess of Wales favourite, Patrick Demarchelier. We paid Christy about 20,000 per day, but to get her now would cost a hell of a lot more. Tatijana has been paid a fortune for the latest campaign - in excess of 150,000 per day. There are too many people following their own agenda and not enough for the common good of the company.