Promotional is the key word here. Many organizations that produce a newsletter may not have considered it to be their primary communications vehicle. This book will change that point of view. She urges use of this strategy to turn prospects into customers. Covers all aspects of the newsletter, beginning with a marketing plan and concluding with specific design advice.
Emphasis is on the newsletter as a vehicle for two-way communication.
Covers newsletters of all types and all budgets. Many nonprofit examples are included. Council for Advancement and Support of Education, 1991. Order from CASE Publications. This guide emphasizes the need for a coordinated approach to publications and promotions.