The new ad shows the Shroud of Turin, believed by some to have been the shroud in which Jesus's body was wrapped. PETA's newest advertising campaign to persuade people to stop eating meat is sure to stir up controversy. PETA said it would unveil its international ad campaign Tuesday in Turin, Italy, where the shroud is on display in the city's cathedral. Some Catholics believe the linen sheet bearing an image of a crucified man is Christ's burial cloth. Joseph Zwilling, director of communications for the Archdioceses of New York, who hasn't seen these particular ads yet, says he thinks it's wrong to use a sacred symbol in an advertisement.
Advertisements surrounded by controversy is nothing new for the animal rights group.
The group argued that drinking beer is healthier than milk and that the dairy industry is cruel to cows and calves. PETA pulled the ads amongst criticism that they encouraged underage drinking. The company that put up the billboards removed the group's ads following fallout from their unveiling. ABC News Internet Ventures. Click here for Terms of Use and Privacy Policy and Internet Safety Information applicable to this site.