We are confident that the trade-in price we publish is a price that dealers are honoring. If they're not, you should seek another dealer. The trade in is only one aspect of the deal. I think it's cool how you have it broken down on the Used TMV tool, into calculating what a dealer would give you as opposed to what a private buyer would. Third party sales are based on actual transactions between individual consumers.
Color is a key driver of value.
The classic example is a black car in Arizona. There are businesses that take advantage of these different values and they ship cars to different area of the country and different auctions to maximize profit. They will take a car from a low value area and ship it to a high value area to maximize profitability. We've had a couple questions from a couple of different people about the trustworthiness of the TMV information. We took two of the most highly regarded PhD statisticians available.