You want quality. You want a good reputation. You want pride in your product. You want profits. If you are slower than your competitors, they can sell the same product cheaper than you.
Gross sales go down.
If your widget breaks before the other brand, word will get around and you will loose customers. It also gets harder to sell and get repeat orders, raising sales expenses. You want a good name in the marketplace or the business of selling your product at a profit is near impossible, not to mention sleepless nights and high legal costs. No profit, no business. I don't need to buy the most expensive, fastest machine around, I am not a production shop.