This Objective fulfills our purpose of bringing our expertise as music librarians to the outside world and in turn learning from others' special knowledge. Though MLA has an important message to communicate, currently it seldom has an opportunity to do so. There may be a need to add more Liaisons. . . . . . . . . . . Objective I. B. Take a stronger, proactive stance on issues related to our profession, such as intellectual property, system design, standards, support for the arts and humanities. Until now, MLA has not been as active as other professional organizations in speaking out on issues important to music librarians, nor as successful as it might be in getting its message across to key players in the environment.
Activities envisioned are, for example, position papers, lobbying efforts.
The Board, Liaisons, and Committees need to be involved in the implementation of this objective. . . . . . . . . . . Objective I. C. Intensify public relations efforts through such mechanisms as brochures, electronic announcements and publications, presentations by members. This objective will lay important ground work for the achievement of other goals, such as fund raising. The Board, the Publications Committee, Development Committee, Advertising Manager, Publicity Officer, Conference Managers need to be involved in the implementation of this objective. A. Broaden membership to include persons in allied fields, such as ensemble librarians, archivists, generalists with responsibility for music collections, multimedia and video specialists, music scholars, teachers, and performers attempting to cope with ever-expanding music resources.