Sometimes they grab a huge percentage of all sales in their particular field. This is very hard to do on the Internet. It may be impossible to build an Internet-based monopoly. I could raise millions of dollars and create the biggest, coolest web site business in history. That doesn't keep you and 1,000 other aggressive folks from doing the same thing tomorrow and taking my advantage away.
Economic downturns can be scary times.
It's hard to know if you should start or expand a business or keep your money in the bank. Don't spend money you don't have to. Yet economic hard times can pose a terrific opportunity for people working in a new area like the Internet. While traditional business models stall, Internet business surges ahead on the shoulders of a very different way of doing business. Expand your web site.