Unless you're ebay or Yahoo, it's impressive if your online corporation even makes a profit. And those two aren't even Web retailers.
Internet companies have huge market capitalizations and plenty of cash.
Marketing, marketing, marketing. It's all about getting people to your site. By pouring millions into their marketing budgets. But besides the traditional media outlets, companies are turning to the Internet itself as a focus of their marketing efforts. In order to entice people to visit their site, retailers offer coupons in the form of coupon codes.