We've also got a nice little channel arrangement on the My Netscape Network. It's possible to do stuff online and make money. If that were our whole story, it'd be interesting, but not world-shattering. But that's not our whole story. They write their articles, determine the titles, sidebars, headers and such.
Editors decide which articles are features and which are spotlighted on the home page.
There are about two hundred more editor-friendly features, but I promised to keep this short. We hand it a folder of text files and about five minutes later, it's generated about 50,000 lines of HTML code, uploaded directly to our server. We're not in the software product business. I did that for many years. Been there, done that.