Book Pricing One of the few things I lost when I had a hard disk go bad ealier in the year was an interesting email from a publisher explaining why there was such a disparity between US dollar prcas and UK stirling ones. If he ever gets a moment to rewrite it I would like to publish his rationale. The test of many of his claims would be to examine the prices of non-computing books in the two oountries. A range of technical, non-technical and fiction categories might throw up some interesting contrasts. There is another aspect of pricing that is a cause for concern.
Many buyers seem to judge quality by price.
They have an idea what they think a particular product should cost and immediately ignore anything that is significantly below that price. They recently returned all twenty copies because they had not sold any. There seems to have been three problems. Unless customers buy on merit rather than perceived value we are going to continue to pay through the nose for junk. Last Update - 11 August 2001.