TLD will realize this as well. While a new TLD such as .vend or .store may attract new business, the odds of current businesses moving from existing name space is remote. The document offers no guidelines to prevent price gouging for established domains and this could be a serious problem. The Internet business community is very well established at this point and I don't believe new TLD name space will be received with much enthusiasm from the end users viewpoint. Even amongst registrars, the potential for abuse is much greater than the document would have readers believe.
Competitive pricing is acheived by the availability of MANY entities to provide the same service.
There's a difference between creating a .store TLD to rationalize that competition exists, and having realistic expectations that hundreds of thousands of current users are going to change their name space to effect that competition. The document MUST reevaluate the issue of competitive pricing and the potential effects of registries creating a lack of portability environment. I operate an ISP in Lexington, Kentucky. I have a few comments. First, I believe that there should not be any more TLDs, because it is already difficult to secure and keep safe your trademarks and name associations.