This is a good one if your market contains smaller outlying communities that you want to tie in with.
Listeners try to unscramble the word, identify the town and win a prize.
Many in the industry don't believe that the traditional grocery business model will survive for long. That means opportunity. There is an explosion of online grocery companies and shop at home services on the Internet. These businesses just like their brick and mortar counterparts are in a race to gain market share, increase customer counts and average transactions. These online grocers are facing two obstacles that radio can help them with.