In most businesses, marketing is the key to success.
Many businesspeople research their market even before they start producing a product.
Marketing covers a range of topics, including customer preferences, consignment, profit margin, mark-up, overhead costs, retail, wholesale, pricing, advertisement, promotion, and others. Because of its importance in marketing, we briefly examine here the aspect of pricing. Correct pricing enhances the value of your work. It is important for artisans to successfully employ the craft of pricing and marketing to ensure that those who like their crafts are able to purchase them. In other words, a crafter should price her craft to make it marketable.