Recommended for non-art majors. Provides overview of the advertising design field by studying advertising layout, package, industrial and brochure design, corporate image, signage, point of purchase, and direct mail. Also examines the motivational, psychological, functional, and aesthetic aspects of the advertising industry. Studies design and use of letter forms, emphasizes the importance of typography as a design element, and stresses technical skills leading to computer use. Emphasis is on rendering life-like form in terms of the human structure.
Emphasis is on skills enhancing individual intent and expression.
III Introduces drawing and designing for commercial art applications. Includes materials and techniques for book and magazine illustration as well as advertising. I, II, III Introduces materials, tools, and techniques in producing ceramic pottery and sculptural forms. Includes hand building, wheel throwing, glaze formulation and application, firing, and other finishes for clay. I Introduces the history and fundamentals of photography and the theory of black and white film processing and printing.