The real difference is that, when you buy directly from the fund company, you don t have the benefit of a personal financial advisor. In most cases investors must make their own investment decisions after doing their own extensive homework. When you buy directly from a fund company, you don t have the benefit of a personal financial advisor. You Might Want Help Investing in Mutual Funds You might want help investing in mutual funds. Choosing among nearly 6,000 mutual funds can be a daunting task.
Financial markets are more complicated than ever before.
The growing impact of international markets has added more complexity to fund investing. By yourself you might get out too soon, and the winners have frequently been those investors who stay the course. You may not have the time, training, talent or temperament to plan and manage your own investments and you need all four to be a successful investor. The fact is that most mutual fund investors seek the help of a financial advisor. About two-thirds of the money invested in mutual funds is invested through financial advisors.