Monitor Publishing Co., New York, NY, semiannual. J.R. O'Dwyer Co., Inc., New York, NY, annual. J.R. O'Dwyer Co., Inc., New York, NY, annual. Specialty, geographic, and client indexes. Describes advertising agencies and media used, amounts spent, etc.
Classified edition has alphabetical and separately published geographic indexes.
Updated by Ad Change. National Register Publishing Co., Wilmette, IL, three times yearly. Special market, geographic, and name indexes. Includes foreign agencies and separate listings for house agencies, media service organizations, sales promotion agencies, and public relations firms. Updated by Agency News.