We've seen quite the opposite. Amazon was or is to be the Wal-Mart of the internet. If one notices the proliferation of laptops than one understands that in-room computers are quite unnecessary and any company with that as a business model will have problems. Any internet company using online banner advertising as it's revenue model will likely have trouble because nobody clicks on banner ads. Again, it's a human nature issue.
Answer is obvious.
You market your web site as though it were the product and be sure you have a web site that is an effective marketing tool. Spend more time reading on what's going on in the technology world and what people are doing in their day to day lives. A company called Spectrasite Holdings are building towers at an astonishing rate. Because there is more and more demand for wireless communications. Watch the guys building the infrastructures and that will direct you to where the future is headed.