Use a site map to dictate what your organizational chart looks like. Organizational Identity General template or style guide Single Design sponsor. In the user interface design focus on the users, giving them navigation tools, search etc. Inquiries Provide your users with inquiry information on a page that redirects the users to the correct location without have to answer a number of emails. The structure of a web page should be user oriented.
Flat structure is good, avoid content free pages.
Provide good site maps, road maps, and navigation for your users to get around. Remember that with search engines every page on a web site is a potential entry point, make sure it can stand alone. Maximum scrolling should involve no more than 3 pages, the average is 1.5 pages. Check your links on your web site to make sure they are accurate and work. Use subheads and bullets.