It is the children in this ad who provide the meaning. Once this group is defined as a family, there are certain needs that the wagon can fill. They are not out to pick up women or drag race at stop lights. Instead they need room for toting around Legos and Little League players and, they definitely need Scotch Guard seats. The child signifies these needs as well as the parents responsibility to provide for them.
Many advertisements featuring families contain elements of social tableau .
Scenes used in ads often show families enjoying a vacation, new car or other luxury not affordable to the average family. Readers are placing themselves into a setting that is often above their economic and social circumstances. Family Equates Responsibility Children can be thought of as the ultimate responsibility. Parents play a key role in the physical and emotional development of their child. The way parents interact with their children and what they teach them will affect their childs physical health, morals and intelligence.