Archives Other Sections Books Features Film Misc. Now that it's over, I am asking myself just what the Love Parade exactly was. It was hugely commercial in its sponsorship and hugely successful in its attendance. The figure of 1.5 million, courtesy of Berlin's Technical University, was for the parade itself, but the parties began the night before. Prices began at DM 25 for Friday and rose to DM 40 for Saturday and DM 35 for Sunday.
Furniture consists of inflated pink sofas lining the walls on the second floor.
Other than the sofas, ambience is achieved through ample black lighting and an abundance of sponsored merchandise, such as a half dozen ultra-compact cars, courtesy of Ford Motor Company. One of the examples is out back in the chill-out area, hanging from a crane above the river. It seems a fitting backdrop to the nearby hotdog and cappuccino vendors and the porta-potties, where a pee sets you back one half mark. Next to the neon hangs a banner for MTV, another sponsor. MTV occasionally shines intense white lights on the dance floor, making the crowd wince and squirm before the rolling cameras - it's no wonder people can't dance on television.