Success is based on Knowledge. Knowledge is gained from experience. Experience is gained by experimentation.
Experimentation takes time.
Your business can't afford experimentation. Your business does not have the luxury of time. Success is also based on timing. This is why all the successful companies spend so much money and resources gathering relevant information about their customers, production cycles, inventory on hand etc. These companies know that this type of information will enable them to produce a better product at a lower price to attract more or better qualified prospects, which in turn creates more satisfied customers.