Tourism needs to be based on pride in our identity and mutual respect between visitors and hosts. Greater strategic communication is needed at the national level in tourism. There is also a need for public and community input into tourism planning. This strategy would build on the progress already made through the Foresight process and the work by the Tourism Industry Association. Fund the gathering of tourism statistics and research into tourism, particularly domestic, as part of our commitment to improving our national accounts.
Domestic tourism is already a very important industry.
There are significant cultural benefits if New Zealanders see their own country before they head off overseas. Work with industry, community and other stakeholders to develop a promotional campaign to encourage people to 'get out into the great outdoors,' in order to promote good health, domestic tourism and appreciation of nature. Support the development of distinct reputations for particular regions, such as Marlborough's wine and food, the West Coast's natural beauty, Northland's beaches, Oamaru's historic buildings, Nelson's arts and culture and Napier's art deco. This part of our commitment to strong communities and local economic development. The tourism industry is highly successful and doesn't need government to tell it how to manage business or market products.