For the visual aspect of the story, I need to have and maintain a dynamic flow involving composition and camera positions. Concentrates on subject, excludes all other details of background. Medium long shot. Closer than a long shot and includes more detail than a medium shot. Extreme long shot.
Camera records images from the observer's viewpoint.
So I write my first draft. I have a great hook that captures my audience's attention, and my closing nails down the story. I think I have kept one step ahead of my audience by answering every basic question I think they might ask themselves as they watch the video. My visual presentation seems to be dynamic, not static. I inject a little humor into the script to change the pace.