These new community enterprises would enjoy local economies of scale through bulk packaging and reduced transport. And through GreenStar's aggressive marketing of loyalty to the environmental and labor values inherent in our local brands. Marketing the Ithaca Catalog beyond our region would gain GreenStar export revenue, and inspire other communities to do likewise. We can expand where Wegman's can't follow, and recapture market. To accomplish the above, we'll need to retool our goals, budget and space allocation.
Fundamental efficiencies begin with store energy use.
Any expansion should budget fuel efficiency foremost. And while raising wages to livable levels is essential, we can restrain food prices by also capping highest GreenStar wages, fixing the ratio between highest and lowest pay. Higher wages are good when they permit us to meet basic needs and protect our old age. Higher wages are excessive when they permit us randomly to consume fossil fuels and exploit Third World labor. Some will take exception to my heresies for limiting store retail space, and capping employee salary.