Combined with average turnover, these figures mean that as many as 1 out of 10 kids in the U.S. receive some domestic education by age 18. And, more importantly to businesses targeting homeschooling families, Internet penetration in these households is way above average. The average PC penetration at the time was 1 in 3 households. Lloyd has two children and five PCs at home. By comparison, only about half of all U.S. households had Internet access as of June, according to Nielsen Net-Ratings.
Education portals promise convenience.
Most of these portals aim to profit through ads and sponsorships. It attracts more than 60,000 unique visitors a month, Kanna says. Kanna cut a deal with ChildU this past April. Once the full lineup is available, Kanna expects to host 5,000 students monthly. As kids get closer to college, Kanna notes, their parents become increasingly willing to pay for outside guidance.