Marketers are continuously improving their logistics management systems to offer extra value that gives them a competitive edge. D. Ways of Handling the Logistic Function 1. Some marketers prefer to handle the entire logistics function themselves and centralize logistics management at headquarters for better control. Other marketers prefer to use outsourcing, leaving logistics details to specialists. E. Competing Through Logistics Leadership 1.
Information plays a vital role in the integration of activities for logistics leadership.
The virtual value chain uses information to add value to activities throughout the value chain. Quick response depends on gathering, organizing, selecting, analyzing, and distributing information to enhance logistics activities. How Logistics Supports International Marketing 1. The logistics of marketing in other countries is complicated and expensive. You can't control some of the environmental elements that affect your ability to obtain supplies.