C Requires segmenting by country or region first. D Usually involves working with data that is less available and less dependable. E All of the above are true statements. B Consider the objectives and resources of the firm. D Estimate market and sales potential.
E Find out if potential competitors are larger.
A The price of bicycles is rising because of inflation. B Bicycle manufacturers are finding it difficult to keep up with the growing demand for bicycles because of raw material shortages. E The demand for bikes is increasing as consumers become more health concious. B Price-fixing agreements. C Conspiracies in restraint of trade.