Thus, the so-called 'story' becomes a product, or an object. It assumes the reader is a Mavericks fan, but if the reader makes choices that show that he or she is a Knicks fan, different elements would appear. Let's see how the 5 Rules and 5 Experiences play out on this page. The copy is lively. There are reader comments.
Headers are direct, no coy or ambiguous language.
ESPN makes an appearance here, and rightly so. This is a way of managing time expectations and giving a sense of how fresh the material is. This is time as a tool, time as navigation. And of course there's a calendar, which makes use of the offline and online network of TV shows, appearances, coach chats. That's because this event-object is always changing as the story evolves, as readers get involved, as time marches on.