Includes account executives and account managers. Marketing, advertising, and public relations managers formulate marketing policies, direct sales activities, and plan, organize and direct advertising and public relations activities for a department, an entire organization or on an account basis. There are approximately 2,160-2,640 marketing, advertising and public relations managers currently employed in Sacramento and Yolo Counties.
Few jobs are union.
About 75-95 job openings are projected per year due to a net increase in occupation size. Most employers require 1-3 years of prior experience. Most also fill openings by hiring referrals from employees. Some fill openings by hiring referrals from private employment agencies. Some also report that database skills are important.