Explain your work in terms that non-specialists can understand.
Every profession uses jargon, which can be difficult for outsiders to understand.
The less translating the reporter has to do, the fewer the opportunities for errors and distortions. Explain acronyms and vocabulary familiar to only your speciality. Plan your main points. An interview is an opportunity to make your case and educate the public. Select a few key points to make and think about how to explain them.