Swan also suggests putting all of this on an autoresponder, which is a great idea. Examples of what advertisers will get for their money. Show them what a typical seven-line ad or sponsorship link looks like. A short paragraph outlining the publishing history of you, your list or ezine. Put this information at the bottom of the page because while it's helpful to a prospective advertiser, it isn't necessary.
Few things are worse than an out of date autoresponder listing or very little contact information.
List an email address, a phone number, a snail mail address, etc. And one more thing - keep it to a page in length. Take it seriously and maximize its potential to help you promote your list. Your advertisers just might thank you. All Rights Reserved Worldwide.