Everything is artificial nature. City and territory. The construction of the city is a cultural problem, but we should understand culture in its wider sense, in relationship to economy. Culture reveals the reality of a community in its time. Its ambitions and vital needs.
Culture is the motor of economy.
To create a product following the needs of the market, advertising it to the right people in the right moment on the right way and put on it the highest price acceptable after investing just the necessary to produce it, is a cultural problem. In ten years, the problem will be another and the product too. Buildings are just another product of our time. I like to think in contemporary architecture in the classic sense, as a commitment with its time. The only way to be atemporary is to be absolutely temporary.