A framework for the individual preparation is given below, and you must try to do at least some of this each week. When people arrive at class without having read and prepared the case, they delay everyone else and the whole process is weakened. The plenary session is designed to allow you to present and argue for your findings, to exchange views with all colleagues, and to receive feedback and coaching from the instructor. I will sometimes ask an individual to take us through his or her analysis and recommendations, and sometimes ask each group to present. I will let you know each week which to expect.
Every case is different.
Those chosen for this course will often, but not necessarily, reflect the topic for that week, in that a particular case will concentrate on advertising, for example. Every case will, however, contain more than one simple issue, and you will need to carry out some general analysis. You will be given some specific questions to answer, but before tackling these, you should look at the case more widely. In any one week, you may not need to carry out each stage of the whole framework in detail, but you will find it a useful checklist to make sure you have not forgotten anything which might be important. You will need to adapt the framework to each case study, and to your individual learning style.