In 1996, the Alameda County Green Business Program began offering technical assistance and incentives to auto repair shops wishing to go beyond basic regulatory requirements. The program was extended to printers in 1998. According to County Coordinator, Pam Evans, promoting green businesses translates directly to the bottom line.
Customers prefer doing business with companies who maintain clean shops and protect the environment.
Alameda County has recently developed standards and a checklist format for hotels and certified its first green hotel in the summer of 2000. Standards for resturants are being developed. In addition to businesses, the program is eager to work with public agency fleet maintenance operations, print shops, and other departments interested in becoming certified . Founded in 1990, the annual BEN Awards Program recognizes innovative environmental achievement within the business community .