While Submodalities is hardly a sharp left-turn from The Moffatts' tested pop sound, it does feature a leap forward in terms of songwriting. The Moffatts know that in order to fully shake the teen-pop tag, they'll have to win over a new crowd, too. We're young teenage guys and obviously we're going to attract teen girls. According to Clint, The Moffatts' record company, EMI, didn't totally share the band's enthusiasm for growth at first. There was even a kerfuffle over last night's Much appearance when the label insisted, to The Moffatts' chagrin, that the band concentrate on hits rather than new stuff.
Every band has their formula, and so do producers.
You can put out singles that you know will work again and again. But soon it's going to die out. I don't know if people want to accept it, but we're just going to be ourselves. We're going to write songs about personal experiences and what we're feeling at the time.