Oracle Business Intelligence, announced Wednesday, consists of four applications that analyze both customer data and the processes set up to interact with customers. It will be available with Oracle Marketing. Sales Intelligence determines how successful individual representatives and territories are, and it can use that information to do things such as organizing sales territories.
Analysts say that analysis is critical to customer-relationship management efforts.
Oracle Business Intelligence is the final component of Oracle 11i, which executives say will roll out May 18. The application had slipped several months, primarily to fit in new CRM functions. Pricing will be unveiled then.