These have appeal when they are both anecdotal and factual. The other type of article is one where the writer goes out and researches the subject. For instance, an article about an element of aircraft technology. Usually, we would stick to subjects where the writer has some basic understanding. General guidance 1.
Flyer tries to be an entertaining and amusing read, as well as conveying facts and opinions.
We are dealing with our readers' leisure time, not their business. We don't expect jokes, necessarily, but reams of figures and bald statements don't make good reading. Wherever possible, try to extract dry facts and figures and put them into a summary table. The figures may be essential to the article but they are best removed from the text. Make the point of the article known early in the story, preferably the first paragraph.