The film is set in a world of pubs, dog tracks and fairgrounds. This is the working class culture of the 1930s,and it's not seen as some quaint background against which the action occurs. The milieu is taken for granted as part of living in Britain in the 30s. This is seen most clearly in the football sequences, which feature the great Arsenal team of the period. Asquith brings the best of his silent cinema technique to this film.
Every cinematic trick is used to give the production as much visual interest as possible.
Without his input The Lucky Number could have ended up as just another bland comedy. Unfortunately, it's Asquith's input that stopped The Lucky Number from being a success. Therefore the film didn't get the publicity push it deserved. The film failed and Asquith spent another five years in the cinematic wilderness before coming back with Pygmalion . It's a shame 30s audiences never got properly acquainted with The Lucky Number.