It's high noon. A bounty hunter has been searching high and low, hot on the trail. A capture could mean a big reward.
Failure means the search goes on.
The weary tracker focuses on the goal that will make all the work worth it. Databases are often seen as being in the high-tech realm, terabytes of data crunched by monster computers to sift out valuable marketing information. But that valuable information has to come from somewhere, and the monster computers aren't going to burn any shoe leather to get it. We decided we wanted to go after new businesses. Romeo started by getting information from malls and local newspapers, but it became apparent that she needed a lot more names than she could get from these avenues.