I'd like to know how he arrived at the advertising costs. Also, his projections of turning a profit in only a few months seem optimistic. I knew a couple who started a small food business in an ideal location, but they went bust after less than a year. For a high-tech business, your plan will require more financial details. A bookstore with a good selection of business and marketing books should offer several books that provide more information about starting a technology business.
Free resources can help, too.
One that provides a wealth of information is the Silicon Valley Small Business Development Center run by the US Small Business Administration, the California Trade and Commerce Agency, and the West Valley-Mission Community College District. Even though users don't get a completed plan to review and emulate, they still get useful information that will help them develop their plans. You can order books through your local bookseller or through an online bookstore. Copyright 2001 Cahners Business Information , a division of Reed Elsevier . All rights reserved.