Child rearing becomes child care. Art becomes commodity. Skateboarding becomes an X-Game. Shoes become Nikes. Climbers become sponsored athletes.
Free time becomes the leisure industry.
Public space becomes private for-profit space. Systems of domination are increasingly integrated into the way of life- and domination looses much of its individual and antagonistic character. To live is to play your role in the social world, which involves submitting to specific economic and social arrangements that sustain the individual, the society, and the existing inequalities of the status quo. The success of the system to deliver the goods tends to impede the awareness of any contradictions in the above- and to tie the individual tightly to the continued success of the system. The repressions of an individual's desires demanded in contemporary life are justified by the successful delivery of a limited and imposed range of desires.