The steady, evolutionary nature of the changes has made them more difficult to recognise than the rapid emergence say, of desktop computing as a business facilitator in the 1980s. But slow evolution does not translate to low impact. We define Business Development as the collection of interconnected marketing, sales and delivery processes linking corporate strategy to the value actually delivered to each participating entity - customers, the company itself, alliance partners, suppliers and shareholders. The concept is common-sense.
Implementation is complex.
In the 1980's a new, small company, Microsoft, recognised the need for such a system for computers. The rest is celebrated history. TVCE recognises all the business management advances that have been made throughout the 20 th century and particularly the last decade. It takes that further by describing how standard, established information technology is used to implement such a system by drawing together any known management construct. TVCE is not a product or service.