The Fijian people are family-orientated and the father is considered to be head of the household.
Families can be large.
The elderly are usually cared for by their children. This extended family system has a collective or communal way of living. Subsistence chores are shared between men and women. The community is of great importance, as is evident in community ceremonies, cooperative building projects, and a sense of pride in the community. According to the custom of kerekere , a relative or neighbour may ask for something that is needed, and it must be willingly given without expectation of repayment.