If the economy changes and that need dries up, the big biz is stuck. Meanwhile, the one-person Internet business can change its direction in an afternoon. You can take down your big web site offering investment advice and put up an equally impressive web site showing people how to get out of debt. No employees to retrain. No leases to get out of.
Internet business can personalize.
Every indicator of how the future will be points to a much greater demand for personalized services. Internet leaders, including Bill Gates, have said they believe the future of the Internet lies in personalized services supplied by small companies and individuals. The Internet may be at odds with the Market. This idea is a tad demanding, but I think it's important to understanding why the Internet probably won't feel the pinch of a bad economy. Market economics, the basic principles that govern business, doesn't seem to fit the Internet very well.