Module 6 covers management and cost issues. Andrew Levack then led the group in a sample training activity concerning cost considerations, asking people to group various activities under no cost, medium cost and high cost. In the US, good results were achieved with the training knowledge was increased, and gender-sensitive attitudes increased. Participants generally gave high marks to the curriculum. Future evaluation plans will measure changes in provider attitudes towards gender equity and numbers of men served in a facility, among others.
Good marketing needs to take into account gender issues.
Funded by the Gates foundation, PSI developed a methodology to incorporate gender differentials into marketing strategies for condom promotion in Rwanda, Cameroon, and Madagascar. Goals for Rwanda included postponing the age at first sexual intercourse. Research identified barriers to changes, such as concerns with pregnancy rather than HIV, sexual pleasure, etc. In step 2, PSI prioritized issues, such as girls lack of confidence in negotiating condoms use, concern with loss of sexual pleasure, lack of support from peers, etc. In Step 3, PSI designed a strategy based on the priorities.