Yet, when asked, most people don't immediately equate animal research with such commendable goals as saving lives, improving health, or even protecting endangered species. Despite all the arguments to the contrary, much of the public believes that the process is inherently cruel and the people involved in such an immoral enterprise, by extension, are unfeeling, abusive, and basically bad. We play by different rules, and we have different goals. For us, the primary objective is the elimination of diseases that affect people and animals. For animal activists, it is the total elimination of animal use for human or animal benefit.
Every vegan is a potential superstar, who brings a coherent philosophical commitment into play.
In a Bind Animal activists have simplicity on their side. Any surface can serve to promote their position, be it a billboard, tee shirt, bumper sticker, coffee cup, or label.