As you read through, almost every topic results in an 'A-ha' moment.
Any single page is worth the cost of purchase.
All together, buyers should be slapping a big, fat, wet and juicy kiss right on Bob's cheek. This book should be offered in all marketing classes for its excellent guidance and creative marketing suggestions. I've studied business and marketing for years, and not one of the books I've read was as enjoyable and easy to follow as this one. It truly sparks a fire and makes you jump to attention. There are no limits to how to use these creative ideas to your own advantage.