Existing educational materials addressing these concerns were limited, and not specific to Nevada audiences. Nevada needed a program to encompass all aspects of traffic safety and encourage local communities to become involved in traffic safety coalitions. It was designed to increase the impact of traffic safety campaigns through creation of an animated character that could serve as a spokesperson and appear in a broad variety of public education materials. The group found the materials entertaining enough to get their attention and serious enough to deliver a compelling message. The initial materials will provide a foundation for expansion in the years to come and will reinforce program recognition.
Additional materials addressing speeding and alcohol-related issues are currently under production.
The program's impact on traffic crashes has not been quantified, because 1995 data is not yet available.