Both are clich s older than god. No one's there with whom we seniors can identify, so older viewers are fleeing the networks in droves. Since 1990, one third of viewers 55 and older have deserted TV s top 20. Especially the part where we geezers are rich. And spending like crazy.
Advertisers haven t a clue.
When it comes to seniors, advertisers minds are still back in the 60s when one of three over 65 lived in poverty. Yet advertisers still buy time on programs that casts our age group as drooling dumbbells. Specifically, it s the agency media buyers who are at fault, typically younger and thinner of thought than even your son or daughter. They know not, and actually think it s humorous to stereotype seniors as know-nothing goofs. Own more homes than any other age group, over 60 percent have remodeled.