Her latest book, Principled Persuasion , was recently named a Director's Choice by Doubleday Book Club and has a companion manager's guide, to be released by HRD Press later this summer. Winston Connor Winston Connor , Consultant, Certified Coach, and Keynoter is founder of Coaching Dynamics , a professional practice delivering tailored business consulting and coaching services. He also works with companies on customized private TeleForums. As infants, we influenced without integrity. Our cries were the manipulation we used to make our needs know.
Manipulation is okay as long as it is ethical.
A trial lawyer will put on his best case to manipulate the outcome. We use manipulation when interviewing for a job. Marlene used the Clinton presidency as another example. We voted for him on the issues and now we have to find ways to deal with the events of the past year. To influence, we must consider the goal and understand if our audience is receptive.