The Palace of Auburn Hills will sell its naming rights to a corporation. The money from the sale will help pay for a new scoreboard, technology and a north-end expansion. The Palace has hired Envision of Los Angeles to market the sale.
Chances are good, anyway, it'll be getting a new name.
For example, the facility has renovated its restaurant and is installing a concourse video system. It's also considering a new scoreboard, pouring more money into technology, and expanding the building's north end. In 1987, Palace officials held a contest to name the new arena. Wednesday, Binder said he wasn't surprised by the renaming news. To market its naming rights, The Palace has hired Envision of Los Angeles.