I'm writing this column on a break between parsing through the commonplace books and contextual inquiry projects of my students, and crafting a final exam that will help me learn more about consumer behavior through the eyes of our next flight of masters of the universe. I'm fantasizing about that next wilderness canoe trip, and looking forward to returning to a summer's worth of writing.
Life is sweet.
Our association is blessed with rich opportunities for intercultural exchange as we look at the upcoming conference calendar. Our Asia Pacific meetings convene directly in Hong Kong, the fall ACR conference will unfold in Montreal, and France is on the horizon for the European meetings early next summer. As a professional society, we will be immersed in multicultural milieux. This immersion will give us the chance for some reflective participation in and sensitive engagement with the local realities of our global marketplace. In short, we've got strong prospects for stepping outside of our habitual perspectives and embracing different views.