America has fallen in love with the active lifestyle, and today's consumers know that authentic sports apparel gives them a technically superior product with immediate cachet and competitive advantage. Activewear represents the American personality because it's able to cross over from the playing field to the street, Stefan says. For instance, tennis gear for the younger set is T-shirts or shirts loose on the outside. Practice gear is where the funky styles show through. But there's a strong preference for the tennis dress re-emerging with female players.
Fabrics are performance-oriented, too.
Lycra mixed with cotton or blends, waterproof breathable systems built into your fabrications that provide for dry and comfortable fits and protection from the elements. Just like at the Olympics, and nearly every would-be athlete takes note. But there's another reason why people might want to get those Olympic clothes, Coker says.