Value marketing A principle of enlightened marketing which holds that a company should put most of its resources into value-building marketing investments. A principle of enlightened marketing which holds that a company should define its mission in broad social terms rather than narrow product terms. Enterprise culture is the climate encourages and approves self-reliance, entrepreneurship individual wealth creation. Entrepreneur is an economic agent who organizes the exploitation of factors of production in a firm. Entry barriers These discourage firms from entering an industry.
Environment is what exists outside the boundary of a system.
Environmental change involves alteration to the nature and significance of factors in the organization's environment. The impetus may arise from a variety of sources, e.g. changing attitudes , tastes, technologies, laws or economic circumstance.