This basically means that it's making money, but not enough to justify the risk of an investment based on what it costs the company to make a profit in the first place. It's usually not worth mentioning research reports, but this analysis is compelling because SS doesn't make short-term recommendations, period. It simply offers straightforward, fundamental analysis based on a company's intrinsic value. This is Foolishness to the highest degree. Keep in mind that none of these concepts have to be learned overnight.
Investors have a lifetime to invest and plenty of time to incorporate new concepts along the way.
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