In marketing, it's the process of slowly building a customer file. Never ask them for too much of their private information at one time. Get a little bit here, a little bit there, until you have what you need. It supposedly is the best way to build a relationship with the customer. Sounds a little sneaky to me.
Drip marketing allows marketers to control the generation of sales leads.
So the marketer mails to 5,000 every two weeks for four months and the leads arrive at a rate the sales force can handle without the leads growing cold. They were easy to spot in April 2000 when Internet stocks plunged and they fled the scene of the crime. It's George W. Bush's nickname in some corners. BuzzWhack first saw it in a Molly Ivins' column. Molly, for those who don't know, is a true Texas legend.