Latin nights are spreading. Executives at Station Casinos properties have launched Latin nights at Boulder Station and Palace Station, and they plan to start a third Latin night in mid-March at the Fiesta. A year ago, the company didn't have any Latin nights, says Judy Alberti, vice president of entertainment for Station Casinos. The Fiesta also is getting a new Latino stage act in Carlos David, a backup singer for Martin. The Puerto Rican singer debuts a nightclub act at Roxy's at the Fiesta on March 9, and he will perform there Friday and Saturday nights.
Latin nights are a natural.
Gloria Estefan in the '80s. This makes for good business, although Alberti won't say which theme night brings in the most profit from cover charges and drink sales. Ra at the Luxor has gone in another direction. During the theme night's first month of existence, funk-night business is still building. But it seems promising, says owner Billy Richardson.