I resented giving my money to an organization that I knew nothing about, had no sense of vision, and did a lousy job of communicating where or how the money was spent. I know a lot more about it today, because within the past few years there have been scandals about how money was being spent at the executive levels of the organization. Non-profits are a big part of the way we live our lives. Having worked in and for non-profits , and also having advised them as clients of my consulting practice, I'd like to share some of my thoughts on how these types of organizations might improve their marketing. I do not mean to imply that any organization in the SCV does a poor job of marketing now, but I offer these ideas in the hope that every organization, public, private or non-profit , can improve how they operate.
Every organization needs a mission.
A mission statement says, in a single sentence, what you do and the manner in which you will do it. Mission statements, even if informally done, can go a very long way to clarifying what your organization does. Review your mission statement soon. If you don't have one, get one. It will help you improve your fund-raising .