The program will take place at all 24 NHRA Winston Drag Racing Series events in 2001. Clearly, Accor Economy Lodging sees the inherent value of being associated with the world's fastest motorsport, as well as the tremendous potential of reaching our fan base to increase exposure and revenue. Our 'Who Got the Light' program is designed to reward those racers who win the closest races, which is the name of the game in this high-powered motorsport. NHRA-sanctioned drag racing has proven itself as a compelling sport distinguished by unparalleled loyalty from auto enthusiasts, and it continues to broaden its nationwide appeal. We like the fact that the sport is so accessible.
Fans have direct access to the teams.
Accor Lodging North America operates more than 1,200 upscale and economy properties owned by Accor including the upscale Sofitel and Novotel hotel locations in the U.S. and Canada, as well as the nationwide economy leaders Red Roof Inns, Motel 6 and its new extended-stay product, Studio 6. About NHRA Headquartered in Glendora, Calif., the NHRA is the primary sanctioning body for the sport of drag racing in the United States. It presents 24 national events through its NHRA Winston Drag Racing Series. The NHRA has more than 80,000 members nationwide and more than 140 member tracks. The NHRA-sanctioned sportsman and bracket racing series' provide competition opportunities for drivers of all levels.