Be sure and include your web site address and email address in all of your printed materials. This includes the following, among others. When you can afford it, print up some brochures which tie back into your web site or internet business. Keep these handy for opportune moments. Your advertising campaign can include many other areas.
Flyers are cheap and easy to hand out.
There are hundreds and hundreds of other ways to advertise your business off the internet. And these can be extremely effective at building traffic and generating sales. Used under License.