The application form for employment at plant C contained essay questions designed to assess general work attitudes, behaviors, and capabilities. Other examples of communication of values include the following In plants M, N, and Q, the leader responsible for implementing ANT involved managers, workers, and. 3y asking the group to visit vendors and make recommendations on equipment, for example, the leader encouraged openness, rational decision making, participation, and recognition of the dignity of the individual. At plant Q, the physical working conditions were improved and made more attractive as a prelude to the introduction of new technology. Plants D1 N, and Q promoted their new sense of plant culture by designing and distributing T-shirts that displayed the company's name.
Managers can reinforce the desired culture by their responses to employee behavior.
When managers observe a good example of the attitudes or actions they want to develop, for instance, they can focus attention on that example through some form of reward, such as special recognition or salary increases. Engineers and managers soon learned to consult those employees who had something to say about a decision and whose cooperation was needed to implement it. In another company1 a top manager sent personal notes each week to employees who exemplified aspects of the desired culture. Each note was warm, personal, and filled with praise. This activity required about 1 hour per week, but over time had an important impact on the formation of the desired culture.