If you can do this, your customer numbers and profits will increase. When your business begins to grow after the launch of your new channel, the manner in which 'things have always been done' may have to change. There are a number of reasons why you should foster customer loyalty and why customer focus will become the norm within the area of E-Commerce. Your loyal customers are more cost effective to retain. They cost less to do business with as they know your products and systems.
Less time is spent dealing with current customers than in trying to attract new customers.
New customers will come by way of referrals.