Use our suggested search or clear the box and enter your own. Com is edited by Dr Paul Temporal and Rod Davies from Orient Pacific Century , providing brand strategy, research and management services to organizations operating in Asia-Pacific markets. Welcome to my monthly column and the first issue. The focus of this column will be on creating, developing and managing Asian brands, but it will also look at foreign brands that are entering, or have entered, Asian markets. In the column I will discuss various topics related to brand building and management, and the case study section of this site will illustrate how some Asian and Western companies are doing well in their branding efforts.
Machines wear out.
But what live on are the brands. So said Sir Hector Laing, who as Group Chief Executive Officer of United Biscuits plc ran the United Kingdom-based company with a huge portfolio of brands. It is a wonderful quotation because it is so true. And if there is one overriding message for Asian companies, then this quotation is it. This message is relevant for turbulent times as well.