That means, any use outside of worshipping Gaia is morally wrong, and even inherently evil. Their perverse philosophy holds that the more successful that man is, the more evil he is. It is invoked only against man, only when man wants something. The theory of intrinsic value relies on removing the concept of a moral value from purpose or good from its beneficiaries. Environmentalism is anti-man because his inclination towards good means that he must adapt nature to create value, something that is evil to the environmentalists.
Man is evil because of that nature.
Lycos may not cut down trees or mine nickel, but they too change the world in their own way, moving man further away from a mythical sylvan past which never existed. That makes Lycos, and all other business, evil for adapting the world. Lycos and businesses that support environmentalist causes are supporting their sworn enemies. If the ultimate goal is promoting nihilism over the production of value, then all that business is doing is financing their deaths. I suspect, however, that Lycos and their ilk don't realize this and will seek out other environmental partnerships that support the same basic philosophy, except wrapped in a more human friendly guise.