The Benefit Working with this manufacturer, Active's remarketing department determined there were retailers outside its traditional distribution chain that did not have as tight a selling period. We then set the parameters for where the manufacturer's products would be remarketed and through which specific retailers the products could be sold. The client then approved those parameters. Where product was used to acquire media, the client's media department set the media plan and our company implemented it. Finally, the advertising agency's commissions were protected for the media used in the transaction.
Few industries are as regulated as pharmaceuticals.
The challenge of getting products into stores and keeping them there is enormous, and even a subtle shift in retail strategy can result in a great deal of excess inventory. Pharmaceutical manufacturers who plan for dating can be taken aback if a retail chain changes its shelf strategy. A product shipped to meet a retailer's dating policy will become troublesome inventory if that chain suddenly alters its dating policy. The need to remove product from the shelves before the anticipated date can leave manufacturers looking for options. Active has provided those options.