Hard work has to be fun. Few people dream about becoming a cleaner. But that doesn't mean cleaners can't find satisfaction in their work. The keys to satisfaction, Joronen believes, are fun and individual freedom. SOL's logo, a yellow happy face, is plastered on everything from her blazer to the company's stationery to its most important budget reports.
Freedom means abolishing all the rules and regulations of conventional corporate life.
There are no titles or secretaries at SOL, no individual offices or set working hours. The company has eliminated all perks and status symbols. There are no low-skill jobs. SOL's training program would be the envy of any high-tech giant. The core curriculum consists of seven modules, each of which lasts four months and ends with a rigorous exam.