Industry experts also predict that the oil and gas industry in Nova Scotia will exceed that of Alberta in the next ten years. The campaign is designed to appeal to young people 18 to 23 and make them aware of the opportunities that exist here in Halifax. With this campaign, we looked into the future and envisioned the development of Greater Halifax in the years ahead. With the reversal of the brain drain, we have the opportunity to grow into a major economic centre - rivaling any city in North America. The media community of Halifax makes up the Partnership's largest single industry group of investors.
Growth begins with community confidence.
Research indicates that 80 per cent of community growth comes from within, and confidence is essential to fostering that growth. In the late '90s, several national media and major consultants' studies pegged Halifax as one of the country's best locations to live and work. But local studies also showed that many of the citizens didn't feel the same confidence and weren't aware of many of the region's assets, especially its new knowledge-based strengths. Negative outlook has a way of becoming a self-fulfilling prophecy. Yes - The Partnership has run three annual marketing campaigns to build confidence in the community, and research indicates that we've been successful.