It makes it hard to achieve the kind of efficiencies this model is built around. They need to be flexible in these next critical months, even if it means going into the customers they do have and adding value to their existing contracts by including some management software offering, or security services, or whatever it takes. Just Getting By The model of delivering IT-related functions as utilities is not in doubt, although individual companies may be. The message here is that survival is everything. Companies need to make their viability a more central aspect of their marketing message.
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