Ms. Oveyssi then decides which member of her team has the experience and time to complete the project. After she taps a designer for the assignment, they brainstorm for ideas for the ad's content. Ms. Oveyssi confers with the sales team or the client's advertising agency to ensure that the concept fits the assignment. How an Ad Travels From Conception to Final Product 1. First attempts at a mockup.
Animated pastries fly and the catchphrase appears.
Mr. Jennings mixes elements. Animation is cut, copy is added, elements are altered to minimize ad size. Mr. Jenning makes popular monster Pichu jump up and down. The final product. Pichu does his digital dance, the client is pleased.