Indeed, with a big organization, it is impossible to have a real bloomer. The cost of the super-feature has advanced even more rapidly than the average release. The fourteen great money makers of the screen can easily be listed. The earnings of The Gold Rush are placed at this figure, one million coming from Great Britain. Ben-Hur is due to run a huge international gross.
Comparisons are interesting.
This film is still playing churches in various parts of America. C onsider the case of D.W. Griffith, maker of more big successes and big failures than any other one screen figure. At the same time he pointed out the tremendously advancing cost of film making. Cecil B. De Mille's career has not been completely one of successes, despite the tremendous record of The Ten Commandments. In making What Price Glory Mr. Fox had to go away beyond the cost of The Big Parade , produced by Metro-Goldwyn.