Licenses are two-edged swords.
Developers are constrained by the need to work with existing elements and therefore can't produce something completely original, as the game elements have to fit into the license framework. The danger is that the developers will fail to recognize what makes the license attractive to its fans and miss the mark with the game. It's a tricky rope to walk. It's so trite and clich to remark how the Star Trek license has become almost synonymous with an awful computer game that you won't see that comment here. Everything about Armada shows that the development team knew exactly what makes Star Trek appealing.