Movies supply a natural demand and give value at a low price. T he automobile business, which is often compared to the motion picture business, is a great industry that has had an unusual growth in about the same period that the Movies have developed. But automobiles come within reach of a comparatively small group of people. The Movies are in reach of all. Any business that is founded on dimes and nickles and a natural demand for play is bound to succeed.
Convenience is another item that makes for permanence.
You can't wander very far from your home, wherever it may happen to be, without bumping into a moving picture theater. If you had to get on the car and ride downtown to see a Movie show you would not be the fan that you are. If you felt obliged to spend your whole evening at the Movies, as you do when you spent two dollars at a legitimate theater, you might not go so often. But you don't. You are sure to see a variety of reels, several complete stories.