Think of a banner ad as the Internet on a bumper sticker. It can do just about anything with video, sound, or animation. But first it has to grab your attention from a three-quarter inch space on the computer screen. The AIB delivers real-time information in the banner. The ad displays information in a format similar to a stock ticker.
Advertisers control the text in the banner and can target it by demographic or issue group.
Advertisers might also use the AIB to respond to a recent news event they're taking a position on or for any other rapid-response need. The advertiser may then use the information to distribute e-mail messages, create user demographic profiles, and gather information. For users, this banner provides an easy, convenient way to subscribe to e-mail announcements from a candidate or campaign of choice. The expanding menu banner contains four buttons that activate menus. Users then choose from a menu and navigate to different locations on an advertiser's Web site.