A site that's easy to navigate also is one that has the most important information most prominently displayed. Say, for example, your company builds one kind of widget. Your home page doesn't need to center around only that one product. The bulk of your home page could consist of links to news releases, company events, special features of the widget, and more. Content Is King Business sites have primarily one purpose to inform.
Entertainment comes second.
Remember that a visitor goes to your site for its content. When the glitz and the glitter get in the way, the user won't come back. If your site has been up for a while without a redesign, take a hard look at what it conveys to the user. If it is more fancy downloads and browser plug-ins and less useful facts and quality information, it's probably time to scrap the gadgets. For starters, make sure all of the necessary contact information is online.