Transaction costs still matter. Let's cut to the chase. Great customer experiences develop your brand, increase loyalty and grow revenues. Many customers still find the internet an intimidating, foreign environment where pages are a jungle of links, buttons, forms, blinking graphics, and baffling jargon. And strategy At the core of any business has to be a purpose.
Great leaders are rare.
Great dot-com leaders even more so. Those we know about are endlessly dissected in the business and internet literature, and some general principles are beginning to emerge. The need for and nature of leadership changes as dot-coms scale up from good ideas to real businesses. In many cases, and yours will be no exception, leadership will be an essential component of success. It'll be as much about teams leadership as a contact sport as about profile and stature.