In most other cases, shelves featuring bluegrass music will find itself among ethnic music that a specialty shop might carry. Their impact on the general public is limited and thus the general public will hardly be able to find, if at all they intend to, bluegrass music. The mail-order companies are pretty successful. Nevertheless, Europe is not a continent where one can expect to sell a lot through the mail. Unlike the USA, it seems that Europeans prefer to buy their goods in a shop around the corner instead of buying it through the mail.
Bluegrass music needs to be available at the shops where the general public shop.
Until that happens, it will remain in the background as an obscure style of music. The position of bands and talent-buyers is very similar. If these two don't match, they will probably never know of each other's existence. Since advertising in a foreign magazine can be very costly with little result, a lot of bands simply don't do this. Since talent buyers usually only read magazines printed in their own language, they are limited to the bands advertising in those magazines.