Whitley of Bose Corporation believes that the corporate climate in general is more receptive these days to transporting skills across industries. If someone is a good engineer and can bring that engineering perspective and discipline into a marketing function, then they need only to learn about the discipline of marketing. The new world order not only carries the imperative attitude shift for employees, employers need to rethink their positions too. We realized a long time ago that we had to own up to a sense of training to fully develop our people. The job market is a two-way street.
Corporations are looking for talent to help fix problems, says Gold.
They're not looking for people to fill a job, they're looking for people who can define their role. On the other hand, applicants must embrace the journey, she says. Believe you have the confidence and the ability to contribute and convince the organization.