You will get a lot of mileage from their efforts to elicit that very thing from you. Do not mistake that statement as having my stamp of approval. I do not condone such tactics. I am merely pointing out the current propensities of human interaction. Once I determined to live with myself without seeking anyone's approval, the psychological ring that had previously been dangling from my nose was no longer available for anyone to pull on.
Humans are very intelligent creatures.
They never waste their efforts on something that does not have at least a fifty percent chance of working out in their favor. Although we think we are giving something, we are, in fact, investing in hope of a return. That is not just civilized behavior. It is a way of insuring that you cannot call in the debt at your discretion and in the coin of your choice. When we are being selfish, we do things for the pure pleasure they bring us.