It uses the Assistum knowledge too l. 1. A successful business makes good decisions, implements them well - and then learns from the experience in order to do better next time. To make a good decision, one needs not only information about the specific instance, but also an understanding of the domain. In other words, one needs a set of principles, models, templates or other abstractions. These abstractions are then re-usable for making new decisions with different information.
Information is about specific instances and is the raw material of particular decisions.
Its knowledge is in its understanding of how to build bridges, how to manage projects, how to handle finance etc. This knowledge is re-usable. Its information is about specific bridges, budgets, suppliers etc which are essentially transitory. Conversely if it has a lot of information about particular bridges but no understanding of how to build a bridge, it will soon be out of business. It needs the combination of knowledge about bridge-building AND information on bridges.