Finally, use the countless sources available through the Internet. Research Your Market Now gather as much information as you can about the market you are entering. Check the local chamber of commerce for information concerning business trends and developments. Contact regional banking institutions for economic analyses and outlooks for various geographic regions. Look to stock brokerage firms for industry and market information.
Information concerning future market trends is often available through national trade organizations.
Also, consider commissioning a market research study to gain a better understanding of your market and the opportunities available. Research Your Competition Assess your competition's strengths and weaknesses. Obtain copies of their sales literature and brochures, and visit their homepages. Also, review industry trade journals and magazines for articles about your competition. Post-Research Planning Meeting Reconvene your planning team and use the results of your research to identify the areas where your plan needs to be modified.