Not only is China Airlines self-sufficient in most engineering tasks, but it also provides these services to a host of international airlines. Entering the Information Age Information plays a crucial role in the management of a company. That is why China Airlines is using its expertise to automate company offices and to build global information networks. Information must be instantly avail-able for China Airlines to serve its customers. In step with the times, China Airlines has posted a Web Site on the Internet, making it possible for customers to learn more about the company, its products and services.
Information is also the key ingredient of corporate communications.
China Airlines reaches the public through a variety of media and other promotional vehicles. For passengers aloft, it publishes the widely appreciated Dynasty Magazine. To foster internal communications, it circulates The Monthly Newsletter which serves as a medium for the exchange of ideas between management and employees, thus promoting company spirit. Investing in the future China Airlines is always on the look out for ways to broaden its commercial horizons. In 1993, it became the first of Taiwan's airlines to list on the stock exchange.