You can provide customers with information about your products or services, provide answers to their questions and help them with any problems. You will have the ability to gather feedback from your customers. Web site tracking programs can let you know what your customers are looking for and how they interact with your site. A web site is the most cost effective advertising today. For less than the cost of a magazine, television or radio ad your web site can reach millions of people and provide customers with information about your business for years.
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