Inc. If the truth were known, all of us would have to admit that we struggle with the idea of accepting other cultures as being equal to ours. Some scholars call this ethnocentrism.
Ethnocentrism seems to be a universal trait of human experience.
No, we would rather think that our way is the best way. We naturally start with our culture as our point of reference. The study of any language will reveal a repertoire of terms that function as passwords to the land of euphemism where we hide our prejudices. These terms tell us a story that goes much deeper than mere racial preferences. They reveal the soul of a nation, our ethos, that which lies underneath the skin.