D.R. Horton Inc. reflects the same can-do customer orientation that company founder and current chairman Don Horton practiced when building his first house in 1978. Custom homes account for a significant share of the company s overall units, and Horton has added production and attached housing to the product mix through acquisition and green field start-ups. Along with the company s product diversification effort has been a geographic expansion, primarily though acquisition. The way to accomplish this is to grow with the best and give them the tools and resources to achieve more. For every company it acquires, Horton looks at 20 possibilities.
Executive managers exercise great care before expanding into new markets.
D.R. Horton Inc. realizes that those at the local level must achieve their goals if the corporation is to succeed. According to CEO, President and Vice Chairman Don Tomnitz, success is possible when both groups set goals together and when the company provides the necessary resources, services and support for success. We have what we call Hortonisms in the company, Tomnitz said, and one of the favorites we all talk about is, Tell me what you re going to do and then go do it. It sounds so simple but this is really our expectation. I m not looking for excuses, I m looking for performance.