Flexibility is the key to produce more business. Government regulations and product acceptability may differ in Japan. Modifications to your product may be necessary. In general, Japanese buyers are very cautious. They like to examine thoroughly the products they are intending to buy, compare prices and determine market potential before they initiate a first sales contract.
Gift exchange is an integral part of Japanese culture.
This applies especially in the business world. There are actually some official gift giving seasons in summer and winter. Small gifts, such as calendars and office products, are exchanged between companies and are regarded as a way of showing appreciation for patronage and support.