Aware that other workplace contests draw hundreds of applicants, the 35 million-member nonprofit mailed invitations to 10,000 companies. Older workers are just one of those areas that haven't been particularly big on the radar screen of employers.
Employers are largely out of step with the aging of the work force.
This year, the number of workers who are 40 and above will surpass those under 40 for the first time. Yet when companies want new employees, they still look on college campuses. When they want to get rid of people, they offer early retirement. CVS actively recruits older workers. It says they stay with the company longer and show more commitment.