Bring in new people and new perspectives to introduce new ideas, new knowledge, and new skills. Find and apply devices that enable more aggressive management-safely. Managing risk affirmatively must become a major aspect of leadership and management. Expand use and development of standards and regulations that establish, demonstrate, and protect strategic position. Strengthen active customer relationships in many and imaginative ways.
Effective innovation is based on extraordinarily deep user orientation.
To meet user requirements for low cost and high convenience almost certainly requires that OCLC take a leading role in digital transformation. Though this is a governance study, not a strategy study, the four strategic directions identified during its course need to be illustrated and explained briefly. But this strategic direction could create a thirst and a capacity for handling new products and new markets without, however, actually satisfying the thirst or using the capacity. This strategic direction is often called line extension. Its deficiency, of course, is that it is necessary but just does not go far enough by itself to meet the requirements of such a swiftly changing world.