Or if new markets are addressed. Care needs to be taken, as some customers could be seriously alienated if they found your book being sold substantially cheaper elsewhere. The effects of removal of NBA are becoming clearer. Old fuddy-duddy bookshops are suffering, supermarkets and other chain stores are taking the cream, and there is little profit to be made out of special order books. Author-Publishers know that already.
Mail Order is seen as one way of reaching the market.
There is also an acceptance that single copy selling, of esoteric titles, is sufficient progress. There are many, some like Tiptree and Bertrams are large - some would say unwieldy. There are several specialist distributors servicing particular markets. We hope to expand upon this section Mail Order Selling Books by Direct Mail is an obvious task, one that we have already explored. It is a start along that marketing road, not yet definitive.