Good market research is needed so an appropriate mix of tourism and travel services will meet the needs and desires of a target group of customers. Greater holiday weekend business. Packaging can be used to highlight special holiday weekends by developing services appropriate to the theme of the weekend. New Year's, Valentine's Day, or Mother's Day are just a few of the holidays that can be used to develop special programs for parties, couples, or family gifts. Unique recurring events.
Businesses can create their own events that can occur throughout the year.
Events could be tournaments such as chess or bridge or crime re-enactments that let guests do the detective work. Events of this type will require imagination and inventiveness to take advantage of the wide variety of activities that take place in the community. Businesses can use many different strategies in designing a package product. Success will depend on good market research, an understanding of existing customers, research, an understanding of existing customers, and a good knowledge of the community and its activities. Before developing a tourism packaging program, the business should devise a marketing plan through practical marketing research.