Costs, goals, objectives Determining entertainment Know your audience. Leave them wanting for more. Know your audience s preferences. Don t satisfy your own tastes. Don t spend bucks on pre-event media happenings.
Few people attend.
Better to spend money on event tour the day before or morning of the event. Don t clone last year s entertainment lineup. Don t make it an annual reproduction . Quality is the big difference between tradition and repetition. Travel expenses, booking agencies.