The danger of this is very real. It s not so simple , urges industrialists to include a green benefit in the marketing of all products and services. For example, adding a little recycled paper to a package enables them to claim that the item is made of recycled materials and convey a sense of ecological responsibility. By making products sound as if they are good for the environment, manufacturers can attract extra sales from around a third of the population . Producers could be exploiting your wish to be ecologically responsible - without taking such responsibility themselves.
Green consumers are easy targets.
We are soft sells with dreams in our eyes and money in our pockets. Small wonder that green products, halfway genuine or frankly fake, are filling up the supermarket shelves. In fact, those with a green image may be little better than the non-green products beside them. But don t be fooled. The owners real agenda is to boost the profits they get from customers, green and ungreen.