He said advertisers have responded favorably to the new ads, which will appear on one Knight Ridder site soon. It's a great unit, for content sites in particular. CNET's McAnulty sees opportunities for great development in the new ad space. CNET's creative group is recommending animation using several visual metaphors, including tabbing, filing, and user-interface. More information can be provided through buttons, links, and tabs.
Advertisers can also imbed video, use streaming media, and include dynamic data.
The Real Cities network is looking to digitize print ads for placement in an e-commerce marketplace. But the key, Lambert said, is the interactivity. Ga. Yelvington and others expect the current standards for online advertising to go the way of the dodo.