The popular topping is served all day, from breakfast pancakes and cheese blintzes to midnight snack fruit crepes or sundaes. Kids are also important to IHOP and are considered decision makers when selecting a restaurant. A special menu just for kids is available with smaller portions of the same favorite menu items featured at lower prices. Posters, table talkers, ceiling hangers and window banners are used to promote special menu items and value pricing. Server buttons and employee incentive programs help increase volume throughout their promotion.
Employees compete on a unit, district and regional basis for recognition as the top selling server.
Publicity National television advertising and publicity are used to generate interest and awareness of IHOP's promotions. However, IHOP Corp. also benefits from repeat traffic based on its successful menu and promotions. Variations Create your own blend of Strawberry compote with fresh or frozen California strawberries. Food Cost Analysis Add California strawberries to your inventory and increase your menu breadth and profit without increasing your cost. All Rights Reserved.