Not all your target customers have the most up to date computer systems. Focus on the free benefits your site has for visitors Contact information including your email address, mailing address and telephone number. Feedback forums, quest books, search function and a shopping cart system are a few needs. Using this system I only have to add a few lines of html to each page that need it. If you plan on doing any noticeable business at your web site you will have to take credit cards.
Internet sales are generally impulse sales, which means order now.
Any distraction from placing the order right now will lose most customers. Use this page to explain to all you potential customers exactly how you do business. Explain your satisfaction guarantee and any warranties you may have. Also explain return policy and how shipping works from your location. The number one customer complaint source.