Methods to expose misuse of symbols benefits humankind. In support of the goal of identifying participants for legitimate transactions, identifying forgery has value. It may allow the consumer to avoid the misrepresention, and acts as a deterrent to fraud. Specific complexities with trade dress and parody do however concern us. These issues, as important as they are must still be construed as fringe issues to the functionality of a trademark system.
Infringement is often accidental, market momentum is complex.
The world is full of surprises and unexpected interests collide when buying patterns suddenly change. A general ability to puruse marks on a global scale would allow infringement problems to be more easily discovered before animosities occur. Administration of electronic commerce via the WWW is new. It will take institutions some time to adapt to the new realities, new skills must be learned by many. This takes time.