Chapter 1 Making the Export Decision Exporting is crucial to America's economic health.
Increased exports mean business growth, and business growth means more jobs.
Yet, only a small percentage of potential exporters take advantage of these opportunities. It is critical for U.S. businesses to think globally. Your decision to read this book indicates an interest in exporting. The division between domestic and international markets is becoming increasingly blurred. Your business cannot ignore international realities if you intend to maintain your market share and keep pace with your competitors.