This is a snow storm that is supposed to last close to 48 hours and dump huge amounts on the Northeast U.S. where I live. All Sunday, it seemed to be the only story that the all-news radio was reporting. The BIG one. Snow shovels are sold out. You can't find a snow blower.
Grocery stores are empty of milk and other necessities.
The video store had a line of 35 people being served by one poor clerk. Every Disney movie has been checked out because kids won't attend school during the BIG one. All this reminds me of how important credibility is. People believe weather forecasts, although forecasts prove to be wrong as often as they are right. I can relate several incidents in my experience when a BIG one was due and everyone hunkered for something that never came.