Even if it's just a question of having been too busy to update it, it tells the visitor that the people who run the site seem not to care.
Latest price offers, press releases, news and information all keep a site interesting.
Maintaining and increasing the number of relevant links, usually with a dedicated links page, is also a vital and ongoing part of the process. Another is to keep a regular check on your Search Engine placings, work to improve them, and ensure your details do not get dropped or deleted. We will maintain all these aspects of your site for you at an agreed-upon monthly rate based upon an estimate of the hours involved.