That Little Something Extra.
Every minute spent with a patient is a minute spent marketing.
Unfortunately, many people who choose a career in Oriental medicine don't like the business or marketing aspects of the profession. As a result, they do not spend enough time learning how to make a practice successful. Some practitioners in the field of Oriental medicine feel that talking to patients about referrals is too commercial. Not asking for a referral, however, or not instructing your patients on how to talk about referrals, just about insures that your practice will not receive as many referrals as it warrants. They seem to go through life with a veil draped before their eyes, and while they can see certain things from a distance, or from a certain point of view, they can't get a full grasp of what's happening.