There are now many sugarless gums under the Trident name. Scientists are always at work to satisfy other needs. For instance, there are now gums made to provide long-lasting flavor, gums that won't stick to dentures, or not stick to the face when blowing bubbles. The sugarless gums have also been found as not promoting tooth decay. When a new or improved gum goes on the market, word gets around fast.
Manufacturers spend millions advertising on television.
Chewing gum commercials are catchy and colorful and are readily recalled. But there is another factor that calls the consumer's attention to the gum and that is the gum itself. That's no accident. Gum displays are usually set up in the most accessible places, such a the cash register or next to the checkout counter. They're kept neat and well-stocked by the makers' representatives, part of whose job is to make certain the product is always fresh.