In fact, we're there. Assistant general manager Jim Hunter added that internal efficiencies are a major source of Elkhorn's current successes. Concentrating positions and challenging managers to think differently are helping, he said. When you've been a loser for 27 years, maybe these things haven't been looked at before. We had to think completely outside the box.
Every little bit helps.
We've just got to be smarter. Despite current successes, general manager Beck isn't resting on her laurels. Business here is a challenge, but I don't think it's a challenge we're not up to. Hunter said the resort's obstacles to success are essentially the same as those for most valley businesses. It's the same problem the whole community's experiencing.