The latter are more memorable, so it's important to do both. Know your facts - do your homework before making submissions. Gain respect through your lobby group. Write letters to the editor. Participate in radio talkback shows.
Editorial does work well.
Don't give up - it all takes time. Don't assume all groups share the same viewpoint. Steady hard and well-prepared lobbying gains results. Lobby those Regional Councils and Territorial Local Authorities which have not already planned or implemented a Zero Waste or Waste Minimisation Programme, to do so. Recommends that members, as individuals or through their clubs raise women's awareness of the provisions of New Zealand's Human Rights legislation concerning sexual harassment.