Undoubtedly, there are uglier words than these in the language as well as more beautiful words than the magic words. But in marketing, beautiful refers only to the looks of your financial statement. The marketing battlefields are littered with dead marketing campaigns that were undermined by words that were trendy or faddish. It is very uncool to use such words. Not groovy at all.
Guerrillas stick with the magic, avoid the tragic.
This week's Weekly Guerrilla can be found by clicking here . Server by Mindspring . Simply insert your own values between the double-quotes.