I wanted to make them casual and functional. I think that a lot of the bad publicity fur has gotten has been due to the fact that people saw it as frivolous and therefore wasteful. They disguised this sentiment as ecological concern, but it's not. But a lot of people haven't even thought about it. Right now there is an overpopulation of seal.
Fishermen are on welfare, because the seal have eaten all the cod.
Killing animals is not pretty, but it is reality. The seals are not going anywhere. Maybe if people see a garment they really love, and then they're disappointed to find out it's seal, it will make them think seriously about the issue.