You knew that Emmaboda had succeeded when you didn't notice their product, but instead admired the incredible view of the scenery outside the window. The same philosophy applies perfectly to well designed interfaces A Finnish architect was once interviewed by a young, quick reporter. The interview was aired live, and the reporter was getting quite stressed out by the architect's slow and thoughtful responses to his questions. When forty-five seconds remained of the interview, the reporter asked the architect to please speak a little faster, since they were running out of time. The Finnish architect was well aware of the fact that it's impossible to force quality.
Insights take time.
Finally, a quote from Marx. If you ask me about my thoughts on the web, the answer will be the same.