It's enriching and important and will continue unabated. We respect international trade agreements, as the Minister of International Trade has repeatedly noted. Bill C-55 regulates international trade in services, not goods. Canada has no obligations with respect to the advertising services provided by periodical publishers. And no obligations means no grounds for retaliation.
Content is the heart and soul of culture.
Access to these revenues allows Canadian publishers to produce content that is meaningful to the lives of Canadians and central to our national identity. Let me assure Senators that Bill C-55 is not the end of the process. Canada will push hard for a global, rules-based system for culture, and Canada will push hard for placing culture at the centre of worldwide economic and social concerns. That's why we launched the International Network of Culture Ministers. That's why studies like the Sagit Report are so important.