Corporate advertising - advertising whose purpose is to promote the image of a corporation rather than the sale of a product or service. Corporate sponsorship - corporate financial backing for a project or event, in return for public exposure and goodwill. Often referred to as brought to you by for cultural events. Corrective ads - advertising which is intended to correct an advertised claim that has been found by the Federal Trade Commission or another regulating body to be deceptive. Crisis communications - action taken by a company to maintain its credibility and good reputation after a situation has occurred that may affect the company in a negative manner.
Advertising is sent via fliers, letters, brochures or reprints.
Direct response TV marketing - television ads that require a consumer to call an 800 or 900 telephone number. General agency - use this code when looking for general information that does not reflect a more specific code. General campaign - used when a record deals with general aspects of a campaign and is not covered by a more specific term. General media - use this term when looking for information dealing with media use that is not covered by other terms. General research - use this term when looking for records dealing with research if other terms do not cover the subject.