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Any service provider can make claims , and today everyone does.
What's memorable in a client's eyes is the professional who backs up a claim with proof. Back up your claims . Remember that no client wants service providers to learn at his or her expense. The plain and ugly fact is consumers just don't believe you as much as they used to. What It Feels Like to be a Buyer David Maister's presentation of what it's like sitting in the other chair.