The unit examines strategic analysis as the foundation for strategy formulation, provides an in-depth discussion of the development of strategic alternatives and presents methodologies for improving the calibre of strategy implementation and execution. This is a unit for the use of students wishing to pursue their study of strategic management beyond material covered in existing units offered by the School of Marketing and Management. Typically, it will involve a close survey of an area of relevant literature to address a specific application of strategic management theory or an issue in strategic management. Special assessment tasks will be arranged in consultation with topic supervisor. The objective of the unit is to develop a strategic orientation to marketing in students.
Extensive use is made of case material.
The unit is designed to enable students to analyse the behaviour of consumers in relation to their consumption decisions. This unit examines marketing issues associated with services. It focuses on practical differences between goods and services and addresses how service components can be identified, and controlled. This is a unit for the use of students wishing to pursue their study of marketing beyond material covered in existing marketing units offered by the School of Marketing and Management. Typically, it will involve a close survey of an area of marketing literature to address a specific application of marketing or an issue in marketing.