The new interest in rhetoric Much of the new interest in rhetoric is based on the heritage of Aristotelian writings. Main elements in the Aristotelian rhetoric were ethos, pathos and logos . Ethos and pathos focus on the relationship between the addresser and the addressee.
Logos focus on the abstract content of argument.
Formal logic and science concentrate on what is said, rhetoric is a balancing between what is said, by whom and to whom it is said. Without these three integrated dimensions, ethos, logos and pathos make no sense. If these aspects are broken down into socioantropology, morality, techniques of argumentation, public relations etc., the main essence of rhetoric disappears. Inspiring theories of psychology and social psychology on the structure of consciousness. Looking at man as a rhetorical animal where the relation between language, thought and action is a central theme.