As you can see, database marketing is two words. The first word implies that information and data is organized and housed in a computer system. The second word implies that you use this data in your marketing and sales programs.
Database marketing is much more than a fancy rolodex.
It s very broad and can have impact from market research and product development all the way through customer service. Information about customers that is accurate and available to everyone can truly transform your company s capability to market and sell. That means that they make decisions based on gut instinct, not on fact, and make their best guesses about who their audience is and what their audience wants. But database marketing lets you work more intelligently. It lets you to take the information you already have in your customer or lead databases, analyze it to find the patterns in it, and use the information you gained from your analysis to run better marketing and sales programs.