To get the same customers to keep coming back for more, you have to add fresh content on a regular basis. Let's face it. If you're not subscribing to Pandecta Magazine today, you probably won't be back - no matter how many free tutorials we put up. It's a wide web with lots to see. Right, so I have to get you to leave your e-mail address or give you something before you leave.
Free newsletters are great tools in customer retention.
It keeps reminding her of you. It tells her that your dotcom bubble did not burst. It get's them coming back. The bottom line about newsletters is that they require a lot of time. Time that most of us don't have.