Ad salesmen have turned a thousand pounds of steel and chrome into a sex symbol and a power symbol. For years now , we have all fallen for the copywriters myth that you are what you drive. The glossy ads and slick TV commercials would have us believe that If we drive a sports car , the world will think we must be sporty. The copywriters got it all wrong. Life is not a highway.
Highways choke life.
There are about 14 million cars on Canada's roads, each pumping out over four tonnes of pollutants into our air every year. It is also time for us to turn automobiles into blue boxes. It wasn't that long ago that curb side recycling for garbage was considered a peculiar environmentalist fantasy. Today , it works and it is big business. The blue boxes help take away that sense of hopelessness many have about a deteriorating environment.