Though not a household name just yet, his organization, Future Primitive Sound, is largely responsible for advancing underground hip-hop and electronic music culture in the Bay Area. By booking acts such as DJ Shadow, DJ Spooky, Cut Chemist, and the like long before they were major players in the industry, Herlihy has proven that he has the vision and integrity needed to become a leader in underground B-Boy culture. In the process, FPS has become the standard by which all other production companies are measured. I decided to name my company Future Primitive Sound because of my view of what DJ music is. The DJ is the epitome of post-modern music.
Future is in reference to the progression of hip-hop music specifically.
It was about being innovative. Primitive is in reference of bringing it from the roots onward, as hip-hop has its roots in jazz, blues, and rock. Presage's Outer Perimeter Those who do not live in the Bay Area can now experience Future Primitive Sound through its newly formed record label. Herlihy's first release, simply titled Future Primitive Sound Session Vol. FPS' latest release is its first studio recording, Presage's Outer Perimeter.