If you wish to reply, your answer goes out to everyone on the list. Your target market can get to know you via a list, especially if you use an effective signature file. This is a five or six line standard closing that goes at the end of every e-mail you send. Each mail program has its own method of creating these signatures. Some programs, like Eudora, allow you to create many signatures and you can choose which one you want to use.
Effective signatures can contain a brief sales message.
Newsgroups These are essentially online conferences. There are now over 32,000 groups, each discussing a specific topic. When you sign up for an Internet account with an ISP, you will have access to all newsgroups. When you open your newsreader for the first time, a list of groups will load. You can then search the list for words that match your interests.