The latter is repressed and dedicated to piling up accouterments of respectability. The hipster appealed to the creative people in advertising and fashion as well as the rebellious generation of the 60s. The creative people would take control of these industries and make permanent changes that appealed not just to the young but to any member of the public that had young values. Frank spends the bulk of the book recounting how advertisers created successful hip ad campaigns, but he also explains the internal revolution that rocked agencies in the late 50s. They, like most of American business at the time, were hierarchically organized.
Efficiency is paramount.
The results could be hard on those who could not conform. Frank describes the transition from X to Y using anecdotes from Jerry Della Femina s biography, From Those Wonderful Folks Who Gave You Pearl Harbor. It actually depicts his experiences in a 50s ad agency. McGregor said the flip side of Theory X is Theory Y, which is more sophisticated because it recognizes workers ingenuity and motivates them with participative objectives rather than fear. Its most extreme examples of application are found in Silicon Valley.