Art directors take part in every stage of development for an advertisement.
From the first layouts and storyboards to the final filming of a commercial, they plan and direct the presentation of the client s message. Working with artists and photographers, they create images that reinforce the advertising strategy and copy. Staff members choose typefaces and sizes and decide on the number and placement of pictures. Those who work on filmed or videotaped commercials combine film techniques, music, sound, and actors to project the advertising message. A prospective art director must have at least a bachelor s degree in art or design.