Communication of the corporate mission, strategies and capabilities throughout the workforce is imperative. Traditionally, the top-level strategies were aimed five years into the future, and the time span of strategies or tactics for each step down in management group grew shorter. Now, some businesspeople question the wisdom of trying to project from today's world what the company will look like in five years. The world may be changing too quickly for such long-term vistas, particularly in rapidly developing industries and services or in areas in which government regulation is being added or removed. The strategy selected receives its first test after implementation.
Feedback is always important.
Remember, this is a dynamic system. The strategic decisions were made at a fixed point in time, but their implementation occurs in real time, in an uncertain future. See what companies have posted their mission statements and what those statements include. A s suggested before, not everyone agrees on one best form of the strategic management process. The model to fit a company's abilities to the demands of the environment, using SWOT, rose out of the Harvard Business School during the 1960s.