Traditional product centric retailers are not going to be happy with this new source of competition and will make life difficult for consumer centric suppliers who are trying to disintermediate themselves from their customers. Most suppliers are retail-centric, Steidtmann says. They don t spend all that much time thinking about who the end consumer is. Suppliers that become more consumer-centric by working with retailers, or going directly to consumers, will be able to provide goods in a lower cost fashion. In a world that is increasingly knowledge driven, ideas matter.
Great ideas change the world.
Collectively, these three ideas will place Consumer Nation at the center of strategic thinking of all retailers. The ascent of Consumer Nation is not unlike other historic revolutions. It is founded on thought-provoking ideas that can change the world. Collectively, these three ideas will place Consumer Nation at the center of strategic thinking of all retailers. In Consumer Nation, the market makes the rules.