So, in 1999, Lubna started Real Cosmetics with friend and designer Anna Hernandez. Only a certain type of body, figure and features are considered beautiful. I discovered that Real Cosmetics provided a needed line of cosmetics and, just as important, a feeling of community and pride that women of color can share. Lubna is very passionate about changing the standards of beauty she sees in the United States and much of Europe. Lubna says that her makeup line will contribute to changing America's narrow beauty ideal and what many people consider beautiful by providing positive images of women who look different.
Image is a problem for all women in America.
If more people see images of women of color and not make assumptions about demographics, who's an American, etc. For now, the best way to support Real Cosmetics products is to visit its Website . Lubna eventually plans for high-end retailers to carry her line. She also has plans to concentrate on the urban centers to target the women who live there. I think that there is a misconception that women of color are only in lower demographic neighborhoods.