They research how groups think and understand how a member is placed in that group. The information from the research can show developing group patterns. They psychologist helps to resolve individual group issues. Sometimes the issue can't be resolved because of the gender of the members. Men and women may have different emotional, social attitudes responding from information of the outside stimuli.
Gender research asks difficult questions.
The psychologist tries to find out why behavior creates friction between males and females. Attitudes generated from outside stimuli are examined. The psychologist analyzes how these attitudes affect an individual's behavior. While it is important to know how groups work, working with an individual's personal issues shows patterns that have societal influences as well. Clinical psychologists are similar to social psychologists.