By defining a few distinct segments you can develop different service approaches and perhaps different resourcing and pricing. This will overcome the common pitfalls of a common approach that leads to conflicts between the 'urgent' and important'. Therefore you need to think in ways of how to make this output more attractive. Your challenge is to customise and add value. Ways of adding value to generic information are shown in Table 1.
Information is perishable.
A second aspect of improving the service to your customers is to broaden their scope. Look beyond the normal services of a library. Can you organise events around specific themes with outside speakers. Technology can also play an important part. It lets you reach more users effectively, and can reduce your information handling time.