That is the kind of clout the Cup carries and this is the reason the deal-makers behind this venture now are thinking of putting up tracks in New York City and Denver. Build it and they will come, is their belief. Moreover, they count on attracting fans who are not only passionate about their sport, but brand-loyal as well. That makes them attractive to those corporations that sponsor both teams and races. That, of course, is the final proof that this sport is no longer a regional affection.
Golf is out there too.
But we have so much to offer in terms of corporate hospitality, it's hard for me to figure out where else they could better spend that kind of money. Unger isn't surprised. It has all the things American sports fans love. Now our principal challenge is maintaining it. Everyone's concerned about that.