24 karat gold is pure gold. Pure gold is not very durable because it is very soft. 14 karat gold is mixed with 10 parts of metal other than gold. 14 karat gold is much stronger and still retains all the beauty of gold. There are different metals that can be mixed with gold and these different metals are what determine what the color of the gold will be.
Gold can be white, yellow or rose a pinkish tin added to gold makes rose gold.
All our bracelets are guaranteed to be minimally 14k plumb gold. The term Plumb by definition means that it is not less than 14 karat. Go to any jewelry store and with a quick test they can verify the true karat of the gold bracelet. Most think that if it is stamped with a 14k label it must be 14 karat this is not necessarily true. We sell only 14 karat plumb gold and nothing less.