There are a number of measures we can use to help us analyze a company's sources and uses of cash, its reasons for borrowing and its ability to repay debt. But keep in mind that the terminology for cash flows is not standardized. Analysts often use different terms to describe similar measures. It is net income adjusted for non-cash items other than net working capital items. This is a standard term from the statement of cash flows.
Management has more direct control over some cash flows than others.
Cash Flow from Operations is the result of a combination of factors. From year to year management has the most discretion over the continuing investment it plans to make in its business and financial strategies. For business strategy that is capex, both expansion and maintenance. For financial strategy that is ongoing dividends and share repurchase programs. Many companies are reluctant to reduce or eliminate their dividends and share repurchases because shareholders depend on them for income or regard them as an important gauge of share value.