U Children's Center. All rights reserved. The businesses in your city are an important part of making your program a success. It is important to present the program as a physician-run community service program for children. The prizes donated are given to recognize the children for community service and school excellence.
Businesses help out for a variety of reasons.
This program offers them an opportunity to get involved with a program that benefits and rewards children for positive achievements. Their involvement provides a good marketing tool and an image-enhancer. At K U, we found that many businesses were eager to become involved. For example, the Kansas City Blades Hockey Team donated four tickets for every winner. Other businesses offered cash donations which were used for transportation or food for the winners.