Teachers take it for granted that what they say is important and that it has to be accepted at their command. The advertising industry is far more competent in penetrating the minds of children, than school is. Advertisements exploit the fact that much of what occurs in the brain, is of a different nature than the verbal 'logic' that children are fed at school. Don makes a provocative comparison between commercial practices and school. A more successful practice is to let the customers browse freely through the shop, to let them make up their minds about what they want to buy.
Hospitality simply sells more products.
There is a good chance that the children who now go to school, will later on work in retail or other sectors where commercial practices are dominant. The commercial world has developed ways for suppliers to draw attention to their products, to distribute product-information and to make sure the message sinks in, without using force. Hearing Don's arguments, many questions come up. Don explains that such suggestions cannot be applied to school very easily. The reason is that school has an entirely different background.