Animation The Effectiveness of Animation by Ted Bailey, CEO of the Imagination Factory ften the effectiveness of a video production can be enhanced with animated sequences. Everyone loves animation - probably because most of us grew up with cartoons. Because animation is the perfect medium for the 'Age of Infotainment'. Graphics, specifically, animation must attract the audience enough to become interested in gaining information, then it must inform immediately.
Animation is more memorable than reality.
If the medium is the message, a truly effective medium is one that is interesting enough to leave a lasting impression. Advertisers and educators say that videos with animation get noticed AND remembered. Animation can show things that can't be filmed or taped. Animation is an ideal way to illustrate processes that flow over time and space. Animation is movement and is equally effective with real of abstract concepts.