Yet, winning an MTV Movie Award is a measuring stick for celebrity. It's no coincidence that this audience makes up the biggest number of movie goers as well. If you can earn an MTV award, then it proves the audience loves you. They really, really do. However, no one goes into the MTV Movie Awards with a winning attitude.
Celebrities attend just to be seen.
Julia Roberts, Robin Williams, Madonna, Jim Carrey and Arnold Schwarzenegger have attended. The audience tunes in for almost everything but the awards. Rock acts Weezer and the Dave Matthews Band are also on the bill. Despite his aversion to many films, Fallon is excited to be part of the awards show. That's pretty much how Fallon feels about his career so far, too.