The company recently celebrated the opening of another store, located in the city of McLean, Virginia. Nestled in upscale Tysons Corner Center, the store is the company s second location in Virginia, and 69th location overall. Steven Madden, Ltd. expects to open 12 new stores next year in the states listed above. Stores range from 1,200 to 3,500 sq. Preferred neighbors include other upscale, fashion-oriented retailers.
Leases run for ten years, with one five-year option.
While the company has typically targeted a high-income, female teen, obviously with the inclusion of men s shoes in many locations, we can expect the chain to expand its target audience to include men as well. Click here to post a response on the Message Board.