They will also let you know what they think of your product faster, easier, and much less expensively than any other market you may reach. For the cost of a page or two of Web programming, you can obtain valuable insight into where to position your product or service in the marketplace. Every kind of business, government, and private organization needs the exposure that the media can bring, as we touched on in reason number five. But what if your business is reaching the media, as a newswire, a publicist, or a public policy group. The media is the most wired profession today.
Information is their main product and they can get it more quickly, cheaply, and easily online.
Online press kits are becoming more and more common, since they work with the digital environment of more and more pressrooms. All of this can be made available on a web page. Perhaps you sell fish tanks, art reproductions, flying lessons, and think that you don't need to be on the Internet. The Internet isn't just computer science students anymore. With the soon-to be 57 million and growing users of the Web, even most narrowly defined interest group will be represented in large numbers.