That's evident by the steady number of people who sign up for lessons year in, year out. The long-term problem is keeping those who do sign up interested, involved, and active. By definition, someone who is in flight training is active. Those who are involved in flight training aren't armchair dreamers. They're active pilots and probably more involved and more impressionable in this phase of their aviation careers than at any other time.
Flight training is an intense period of learning experiences.
It's also a period in which opinions are made and changed and first impressions that can last a career are created. The people who have raised their hands for flight training have also reached into their pockets to say they're serious about aviation activities. If you're a marketer, it's a good time to tell them about your product, your service, or your school. Many are just at the start of their aviation careers and are forming opinions that will last them a lifetime. They're also buying things like training, videotapes, books, headsets, calculators, new and used airplanes, fuel, oil, avionics, and all sorts of pilot accoutrements.