There is no wrong perspective. Changing how you use time applies to all your roles. A truly simpler company must start with the basics from the previous section. Half the discipline of simplicity happens one person at a time in how you and your associates use each others time and share what you know. The other half is what you build to bring all that sharing into execution, decisiveness and agility.
Great companies execute.
They know that people will trust the corporate infrastructure to help them work smarter if the tools, processes, and information are grounded in their needs. So simpler companies start at the front lines, where employees and customers meet, then work backwards into business needs. This changes how we design work. This shift may push many leaders out of their comfort zone. In the following chapters you will learn how to start building a simpler infrastructure.