Recently, however, that has changed quite dramatically to the point where industrial design, both as a practice, process, and profession has been elevated to a lofty place that only a few years ago many outside the profession would not have thought possible. To at least a certain extent, we can thank Business Week for increased visibility. This annual issue critiques and showcases some of the best international designs from the previous year.
Form Is In.
When industries are competing at equal price and functionality, design is the only difference that matters. We want things whose looks can kill or at least thrill. It is true that many organizations and industries are realizing that industrial design does matter and is increasingly becoming a product differentiator, especially for new technologies or crowded markets. Hardly, and in this first of a series on ID, we'll cover some of the software trends affecting ID, and vice versa. While many traditional CAD vendors haven't paid too much attention to the ID segment of the design software market because they perceive it as too small for them to bother with, others are taking notice.