Beginning with the customer, who is of value, for a lifetime. These customers are also known as repeat customers. Their true value is they buy from a business over a period of time. And they tell others. As a business owner or manager, most of your time, energy and money will be spent attracting customers.
Every business desires lifetime customers.
In fact they're very valuable. A satisfied customer will tell at least a few others about you. You should always be thinking about what other product or service you can offer your customers. Think about how good it makes you feel when you buy from a company and they send you a card on your birthday or at Christmas. Or when they call or send a personal note to let you know when there's a sale.