This profile is exemplified by the Harley Davidson Web site. The purpose of this site is to enhance and capitalize on the company's brand loyalty and image as a counter-culture icon, using information about specific products, bike maintenance and other relevant topics to support its motivational goals. On these pages there is a clear distinction between information and materials intend to produce an affective response.
Information is provided using media models that imply accuracy of fact, realism and authenticity.
The materials intended to elicit affective response are highly graphic, but do not interfere with the readability of content-bearing text. Make a clear distinction between what is content and what is not. Ensure that buttons look like buttons and other things do not look like buttons. Buttons that lead to content should look different than ones that don't, and that there should be a consistent layout for the content segments of the site. The graphical treatment of the pages, including background images and colors, large graphics, alternate colors of text, and animated images should not interfere with the readability or visibility of content-bearing text and graphics.