In the Loupe showcases recent additions to the catalog, editor favorites, or selections across a specific theme. Each section presents its own design theme. Although graphic designers and advertisers constitute a significant portion of visitors to Corbis, the site also needs to accommodate book publishers, magazine publishers, history researchers, and journalists. The redesign of CorbisImages , which was done with Wilcher Design , reflects the vision of a directed user by tightening the navigation considerably over the original Corbis site. There is no navigation bar.
All choices lead to points of action.
The visual appearance of the new site is simultaneously airier and more focused. The background was changed from black to white, the image activity on the home page reduced to one central pane, and the destinations channeled toward image viewing, selection, or purchase. The original Corbis site is still active, although with a much different design, to serve other segments of Corbis' market. The majority of effort on each company's site centers on their search engines. But even the search engines are tailored to the information needs of the audience.