The localized Lycos site targets the growing Philippines Internet market. With the launch of Lycos Philippines, Lycos Asia's reach in Asia now includes eight localised sites in seven Asian countries and also expands an already dominant Lycos global network which now covers 80 sites in 28 different countries. Content is developed in collaboration with regional and local content providers, some of whom are home grown Internet startups from The Philippines. The site also provides users a comprehensive array of top quality information and services including search, local directories, free e-mail and homepage building and channels of special interest and relevance to local communities.
Localisation is key in our endeavor to engage a culturally diverse audience in Asia.
On top of that, we have brought some of our key partners from the other parts of Asia offering content that is relevant to the local Internet community into the Philippines portal site. Together with our partners, we will have the required depth and breadth in our portal content to keep the users coming back. In addition to content, Lycos Asia offers world-class community services and tools that encourage community building. Tripod Asia's free homepage-building site provides an easy way for both consumers and businesses to build their own content and Web pages, and encourage relationships and activities around their own communities of interest. Everyday, millions of users around the world interact with one another and share their experiences by using this, the largest community on the web.