Also includes interviews with vendors and clients. Includes interviews with marketers. Includes interviews with marketers, case studies. Show Stoppers DRTV and ITV media buyers have to deal with cable and broadcast networks that have the power to run, or not run, their shows - making or breaking a successful campaign. Innovation may be hard to come by, but marketers with the top-selling housewares products are continuing to heat up the market with last year's inventions.
Integrated marketing is key to any campaign's success.
A roundtable discussion of the present and future of direct response television, broken down by long form and short form. A special supplement dedicated to the needs of the brand manager. Media and Vendor Issues See our special online section dedicated to media issues and vendor news. Our annual profile of this industry's top-25 movers and shakers.