Of course, television permits us to see the news, to even vicariously become a part of it, but it's a fleeting moment, the passing scene. Print stays with us. We scan our morning newspaper with our coffee, put it down and read it again. We use it as reference for cultural, entertainment and sporting events, births and deaths, editorials become talking points at our dinner tables, we find new careers, homes, significant others and sofas through ads, which, if cleverly written and laid out, catch our eyes and ultimately our pocketbooks. More people are reading newspapers, and home furnishings retailers are cashing in.
Every region reflects different demographics, different needs.
Take London, Ontario, for example. Located in southwestern Ontario with a population of approximately 350,000, it's an industrial, commercial and financial centre in the richest agricultural district of the Province of Ontario. London's streets and bridges are named after those of old London, its British namesake. Actor Hume Cronyn's ancestor, Benjamin Cronyn, the Anglican Rector of London in 1832, was one of the city's fathers. More people in the city of London are reading newspapers.