It is a good starting point for recommending design changes, marketing advice and overall improvements for the performance of web sites. Alexa is a free web utility that gives you information about web sites including popularity, number of pages, freshness of content and related web site. I find this a valuable tool for determining web site ranking in the search engines and recommend to my clients a maintenance package with their site submission that factors in a web position report to offset the cost of the software. Browser Compatibility -Recommend redesign and checking the site in several different browsers. Load Time -Recommend less graphics or compression of gifs and jpegs.
Dead Links -Recommend freshening of the content of the pages, getting rid of stale or dated content.
Link Popularity -Recommend reciprocal linking 6. Spelling -Get a spell checker or hire a new webmaster that can spell 7. Remember your visitors are coming in with different browsers, computers, platforms and modem speeds. You can't please everyone, but you have literally a few seconds to make your impression. Professional design, fast loading pages and interesting content can mean the difference between a visitor that clicks and one that clicks away.