4 Business reasons to Have a Web Site. Big numbers and hard to ignore. More on this later. Let us first take a look at the cost issue - much has been written about this and I won't go into a lot of detail. As in any communication medium, content is important - so this means graphics and copy.
Graphics means graphic designers.
Copy means tech writers. Both mean money. Now you have all this high priced talent involved in doing something that has nothing to do with technology. So before you even get to think about ISPs, domain names, Secure Socket Layer, and other techno-babble, things can get complicated and pretty expensive. Well, it costs money to build a site, this we know.