There must be a commitment to use the knowledge gained from exploration, discovery and modelling. Ben Cooper, Principal Consultant at KPMG, explains what is available, what it should be used for and who should be using it. He will then highlight the recent changes in data protection regulations instated. Information derived from multiple channels was collected, analysed and harnessed, the effectiveness of the customer database was enhanced and usability substantially improved. She will describe the issues her team faced, how they were addressed and what the ultimate returns were.
Great companies weave in external data to truly know their users.
Jonathan Lines, Marketing and Sales Director with Fish4.co.uk will talk openly about managing customer data on the Internet and maximising profitability.