Part of that would be the demonstration to the world of innovative new concepts, new ideas, new thoughts. I was very excited to see those entries. Recently, I wanted to use a deep blue solid surface in a design project, but that deep blue color didn't exist. I worked with the manufacturer, and they got very close to what I wanted. Being held to certain shapes is a big limitation for designers.
Every notch up is less of a restriction.
Compromised quality is unacceptable if you think you're buying the best. It's extremely important to get a consistency of appearance in the product. In a countertop, for instance, you assume there's a consistency in the appearance. Anything otherwise would indicate a quality issue. They should start poring over every new interior design publication they can, to see what's being done in residential areas.