The Sponsor's Report, calculates the amount of time corporate logos appear on TV screens during sports programs. The report calculates dollars the sponsors would have to spend to advertise for the same amount of time. Using that approach, Eric Wright, vice president of the Sponsor's Report, compared a Winston Cup race with a New Year's Day bowl game and a PGA final round. Consider, Wright said, how logo-laden auto races are. There are rolling billboards along the track.
Logos cover almost every inch of the drivers' suits.
Even the pit crews, who years ago wore plain old denim, now sport logoed threads from head to toe. The company announced earlier this month that it will no longer sponsor driver Mark Martin's No. 6 Ford Taurus because of the cost. Amy Baldwin covers marketing for the Herald-Leader. Herald-Leader news researcher Linda Niemi contributed to this report. What race fans need to know about negotiating traffic and enjoying the speedway experience.