If we put a female lead in the game, women will identify with her. But since the majority of the market is male, let's inflate her hooters to the max to make her a more 'rounded' character. This is the sort of misguided thinking that has dogged the games industry for the last 5 years or so. Trying to make a game that will appeal to all women is as misguided and patently idiotic as trying to make a game that will appeal to all men, which no games company tries to do. Let's have an example.
Games companies make sports games to appeal to sports fans.
Look at the way the games are structured with their multiple camera angles, replays and stats. It is a simulation of how the sport is watched, not how it is played. It appeals directly to the fans and their experience with the sport. Men do not buy a game because it is made to appeal to all men, and companies should not expect women to buy a game because it is made to appeal to all women. Taking the example above, sports fans buy sports games because they are made to appeal to sports fans.