When you have decided who your audience is, then you can start work on content for your law firm web site. On the web, content is king since there is a scarcity of quality information resources on the Web. The second key ingredient of web site work is communication, that is, dialogue or interactivity. Finally, if the two concepts of content and communication are intelligently combined and nurtured, the site will develop as a virtual community, and it is this sense of community that will sustain the web site over the longer term. The Internet - Business Strategies for Law Firms has a nice coverage of internal web sites, i.e. intranets.
Intranets are typical applications of knowledge management technology.
Knowledge management has become the new buzzword in management consultancy circles. Andrew Terrett is able to treat this topic in a realistic way highly relevant to law firms. How to Get Started on the Internet Several chapters of the book are devoted to how law firms can get started on the Internet. These chapters explain practicalities of Internet services, web technology and security. Each chapter concludes with action points.