Clearly articulate the primary goals of the Web site before beginning the design process.
Goals determine the audience, content, function, and the site's unique look and feel.
It can also help make usability testing more effective. Do not rely exclusively on the initial design ideas of one person or group for a Web site. The more varied and independent ideas considered before making the initial decisions, the better. Never be satisfied with a single opinion or the first idea. Use an iterative, or repeated, design approach to create the most useful and usable Web site by developing and testing prototypes.