They are looking for places where, in community with other seekers and believers, they can still express a strong sense of religious individuality. Denominations need to understand that the fluidity of religious affiliation and identity will continue to strain at an ever-increasing diversity of doctrine and practice within their denominational family. The incidents of denominational splits, or the emergence of new separate or quasi-denominational identities, will be high during the first couple of decades of the 21 st century. Because many churches have not had a ministry approach that specifically targets the unique life and spiritual needs of empty nest Baby Boomers, it is a specialized ministry that many Church Champions need to consider adding to their portfolio of services. Parachurch movements need to understand that while they may be effective in attracting many Baby Boomers who want a unique or individualistic approach to their spiritual pilgrimage, for the long-term they need to be related to a local church.
Individuality needs some institutionalization.
Often, the cultural and ecclesiastical captivity of many churches and their leaders blinds them to the needs of nontraditional and religiously mixed households. Church champions need to prepare themselves to provide guidance in this area. About the Author Wade Clark Roof is professor of religion and society at the University of California, Santa Barbara. He is a well-known commentator on American religious trends and is the author of eight books. Copyright 2000, Rev. George Bullard, D.Min.