Because maduro wrappers look richer they are often perceived as being strong. Pound for pound, when one considers cigars within the same line or blend then a maduro wrapper will make the cigar richer. But when one crosses brands this is no longer true. For further ranting on this topic please refer to Zen and The Art of Mild Cigars . The moral of the tale is that people must have what they are told they can not have for now the only people in Missouri that drink Coors are the ones that really like it and are NOT employed by Budweiser.
Cuban cigars are great richer, spicy, smokes with a touch of sweetness.
People whom enjoy Ashtons should probably stick to smoother cigars.