We rarely reach a web site these days that doesn t carry banner advertising. In fact, to make banners as effective as possible you have to do more to capture attention. Click here works. Changing subjects, Sterne shared these marketing tips at a recent seminar in Ft. Include content that addresses customer needs and interests.
Effective design revolves around easy navigation, interactivity and feedback.
Be creative, but don t try to be too hip or cute Sterne advises. No big graphics. They take too long to come up on a web site. When possible, use a text only button for people who just want the information fast. By offering a choice of clicking for information or allowing readers to type in an e-mail address for information to be sent to them, companies don t lose a potential, but busy, customer.