We just want to add value by using our technology. We just want to aggregate traffic and then send people off to the content sites. Microsoft also began licensing its Window's Media technology to Real Networks in March, giving the software company an near-ubiquitous reach in the music space. But the major labels are still dragging their feet when it comes to selling music over the Internet. What EMI is going to find out is that nobody wants to pay for music that has digital rights management.
CDs are easy.
The radio in your car is easy. Window's Media isn't easy. By choosing one single format, EMI is also bucking the recent trend in the recording industry's emerging business sales strategy. Parres said that Sony tried a similar strategy with its VAIO Music Clip music player and was largely unsuccessful. Sony announced its plans to sell 50 downloads this summer, but hasn't gotten into the details of its system.