Criticism leads to participants being unable to risk creativity and keeps some members from presenting ideas for fear the idea will be criticized. Creativity becomes stifled and stagnant and cripples the free nature of the brainstorming process. Records should be kept of the session to be evaluated after the brainstorming has ended. It is helpful to have a note keeper jot down ideas on a board for all to see while in the brainstorming session. Individual's who use brainstorming techniques will tend to develop a wider range of ideas than in a group session, but may not develop ideas as effectively.
Groups can ask individual members to brainstorm in private before a group session.
This can help the team members to enter the session with a wider range of possibilities. The solutions can later be developed and enhanced by the group member's brainstorming session.