When the company finally attempted to repair the damage they responded with an ill-received ad campaign that drove away more Schlitz drinkers. Dramatic and extreme, the company never recovered from the loss of sales. Several other brewers vied to take over the company with Stroh the eventual winner. Ultimately the once proud label was relegated to a secondary, regional status. Popular phrases often have a solid basis of reality.
Economists now look upon it as a nearly insignificant part of the beer market.
Gregg Smith was recently named Beer Writer of the Year by the North American Guild of Beer Writers. Gregg Smith reserves all rights that pertain to the text of his articles, in Any form that it appears.