Com has one of the largest and fastest growing family oriented sites on the Internet. Com is an inexpensive way to reach a large number of people in the Christian community. Magazine, radio and television advertising are ways to spend your advertising dollars, yet, your customer or user can not respond directly to the ad. Magazine, radio and television advertising is static. The ad can not change based on the users desires.
Internet advertising is two-way.
The user can respond to the ad and the ad can respond to the user. This interactive advertising can give a media rich experience of the concept the advertiser is portraying. Internet advertising is growing daily. It is a great threat to the established media that must adapt to the Internet or loose their long established power bases. Internet advertising formats are expanding daily.