Advertisers can target specific audiences based upon pre-selected criteria and deliver their message, banner ad, coupon or special offer directly to a readers email boxes. By delivering advertisements in this manner, you are assured that your message will not get lost in the clutter. Using email increases the effectiveness of advertisers ad dollars. Response rates are higher than other CPM, CPC or CPA type programs.
Email marketing has numerous beneficial purposes for advertisers.
Promoting products Driving loyalty Reinforcing a brand Email marketing has several distinct advantages over direct mail campaigns. 48 hours vs. 3 weeks Consumers cite a variety of reasons why they find opt-in email useful.