We are clear about our market niche and stay within it where we have little competition. We approach the scholarly market on an international basis. We have our own printing equipment which is specialized for short runs. Therefore, we gain scheduling flexibility and save costs in our production process. We publish more titles than most publishers and so compensate for fewer sales of each title by having more individual titles to sell.
Every publisher has a different goal and therefore, approaches things differently.
We believe that research scholarship is the foundation not only of the University, but of human culture itself. We want to help scholars communicate their research to the world. If you leaf through our catalog of publications for the past two decades, you will see what this clearly means.