This report is a compilation of Web advertising statistics and trend analyses gathered from the AdKnowledge System and analyzed by the eAnalytics team. The OAR demonstrates AdKnowledge's advanced analytics capabilities for online marketing, providing customers with statistics and sophisticated data analyses designed to make the optimal online marketing decisions.
Benchmarks are critical to online marketers.
Our powerful technology combined with sophisticated analyses puts us in a unique position to be able to provide this kind of valuable information. A new study conducted for this OAR revealed startling results on the time lag from a click on an ad to a conversion event. Sixty percent of customers who convert for the first time on a site after clicking on an ad do so within the first half hour after clicking. A conversion event is defined by the individual advertiser and is usually an action such as a sale or registration on the advertiser's site. Click rate performance is directly affected by location of placement types.