Be sure to get it before jumping from the frying pan into the fire. Learn all the sour moves a small biz can make and avoid them. His goal is to not only point out the no-no's to running your biz, but also the tips to make it succeed. It's a short, but sweet section where you belly up to the mirror and ask yourself some gritty questions about your personality. Unlike many cumbersome financial texts, these chapters are easy to digest because he sticks to his menu of giving only tips and slips of money management.
Examples are clear and brief.
Part 3 is all about being the leader of your biz. No biz book worth its salt would skip over successful sales and marketing strategies. Since selling is the main ingredient to any start-up stew, Part 4 is the beefiest section of the book. Feast on the secrets for promoting your biz, finding and understanding your customers, and advertising. The frosting on the cake comes in Part 5 when the author shares hands-on strategies for success.