Features Red has an image problem. Quite simply it has too many. It gets you dizzy just thinking about it. She is definately not a librarian and we certainly don't fantasize about driving a red sportscar to a PTA meeting. Red is not for sissies.
Every culture has red imagery.
In the Middle Ages, red dye was so expensive that only rich people could afford it, and so it came to mean wealth and high birth. In China, red symbolizes good fortune, and so it is worn during Chinese New Year. In England the House of Lancaster took the red rose as its symbol. With all of this going on, it's not surprising that sorting out how we feel about red is so difficult. Red can be the color of sacredness and salvation yet also bring Satan and hellfire to mind.