Career Opportunities in Advertising and Public Relations . Arranged in nine general employment sections, the author describes specific advertising and public relations-related positions. In addition, information on salaries, advancement prospects, career ladders, and tips for job entry are given. The Career Press Inc. Ref. A description of internship opportunities is given as well as an overview of each field.
Attention is given to opportunities for women and minorities.
Written to provide information to the MBA student on the broad array of careers in marketing, this directory presents profiles of companies in seven marketing areas. Additional companies are listed at the end of each section, and a general bibliography is also provided. The Career Press Inc. Ref. Very similar format and intent to the Advertising Career Directory described above, this directory provides useful entry-level career information. To Sell For .