But with all the effort that everyone involved was putting in to make this new venture work, the most important thing that all of us knew we had to keep going was enthusiasm . Enthusiasm is an energy source. It's like tying in to the local power plant. Enthusiasm creates an endless energy to achieve your goals. If you can keep looking up and never look down, you'll have a better shot at achieving your goals.
Enthusiasm is the priceless ingredient in every sale . . .
I don't know how it works, but the client can see through you if you don't ooze enthusiasm. When you're happy and you're enthusiastic and you believe in what you're saying, the client believes in what you're saying too. If you can make a presentation and you're so convinced it's the right thing to do, it'll come through. Enthusiasm builds courage. I'm talking about the courage to do the right thing.