This week's Weekly Guerrilla can be found by clicking here . All business owners care about their customers, but guerrilla marketers prove they care. Here are twenty ways that they prove it. It's very easy to care about your customers, but unless you take steps to show them that you care, they might be wooed away by a competitor. Your marketing can say all the right words and tell customers how important they are to you.
Guerrillas know that there's a world of difference between customer care and customer attention.
Many companies lavish attention upon their customers, but only the guerrillas excel at caring and know how to make customers feel sincerely cared for. Prepare a written document outlining the principles of your customer service. This should come from the president, but everyone should know what it says and be ready to live up to it. Establish support systems that give clear instructions for gaining and maintaining service superiority. They help you outservice any competitor by giving more to customers and solving problems before they arise.