There are also tests that you can do which will also tell you the health or sickness of your business. You might think I would want to see your financial statements. Profit and Loss, Income Statement, Cash Flow or Tax Returns. I'll admit that the above will tell me what's going on with the financial condition of the company but there are other numbers you need to be aware of that will greatly effect the above forms if they are ignored. Let's look at some other numbers.
Every business has peaks and valleys of good and bad business.
I have a friend who sells custom made Christmas Santas. Eighty to ninety percent of her business is done from October to December. Keep track of these totals. They are indicators of marketing and advertising success or failure. Which brings us to the next numbers.