A target market is the group of people whose needs the marketer's products are designed to satisfy. Market segmentation identifies separate groups of people within a broad target market, each with similar needs or characteristics. To help customers relate the product to their needs, marketers use positioning , creating a specific image in the minds of people in the target market. F. Set Marketing Goals and Objectives 1. After determining the target market, you have to establish clear goals and objectives.
Goals are the specific long-term results a marketer wants to achieve.
Objectives are specific, measurable interim targets that must be met to reach goals. Support the organization's mission. Be challenging but attainable. Include a deadline or schedule. It is important not to focus narrowly on a profit goal, or any other goal that doesn't help build customer relationships.