These characteristics formed the basis for objectives which the committee agreed would position UCFV favourably in relation to its mission and mandate. They included areas which are clearly recognized as institutional strengths, as well as areas which UCFV is still striving to develop. The committee identified a long list of target audiences with which it believes UCFV should communicate effectively. For practical purposes, the list was abbreviated to focus on a few key groups. Although each group received attention from the committee a few groups received greater consideration.
Further work is required to address issues related to the other target groups identified.
However, it should be recognized that many of the objectives and strategies developed around specific target groups, will in fact address marketing issues related to other groups as well. The issue of campus specific marketing was discussed, particularly in relation to the Chilliwack campus. Further consideration of this important issue is required. In addition, the Marketing Review committee recognized the important work done by the Admissions and Registration task force, which identified a number of issues related to marketing and communications, and has presented a number of recommendations which would improve UCFV's marketing and communications efforts. In addition to the specific objectives and strategies proposed by the committee, several general recommendations about future marketing efforts are presented in this report.