Last week a woman I work with received a direct mail piece that included samples of high-end health and beauty aids. Even though she wasn't in the market for beauty products, she tried a few items and ended up placing an order a few days later. She told me about it because she was surprised at how effective the mailing had been. It was the right message, sent to the right person, at the right time. Ask them about their values.
Basic values are at the heart of what influences employees' drives, motivation and behavior.
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