This workshop will put you inside the actor's head and introduce you to the process he goes through as he tries to meet the demands you are placing upon him. You will learn how to look at the voiceover talent as a part of your creative team. You will learn shortcuts involving mike technique and body language that will get you the results you want, even if the talent is stuck.
Emotions are colors.
Learn the basic techniques that actors use to access these colors, so that you can infuse them into your script and use them to paint your picture. At the very end of the radio and TV spot production line, the copywriter faces the job of directing the voiceover talent. In all likelihood, nothing in his experience has prepared him for dealing with an actor's creative process. He may in fact know little about the technical relationship between the actor and the microphone. If the copywriter cannot direct the talent into the performance he wants, the spot will fail.