Preparing the Marketing Plan a. Preparation of the marketing plan is a joint effort of many departments and employees. The marketing plan plays a role in keeping every employee focused on specific goals, objectives, and results. The details in the plan provide a budget and schedule for planning and implementing marketing tactics. The planning process helps pinpoint which segments to pursue and steps for communicating with the target market. Implementing the Marketing Plan a.
Implementation is the reality check for the plan.
This is the point at which ideas and decisions are translated into actions that move the organization in the right direction. D. Exercising Marketing Control 1. Measuring progress toward marketing goals. Comparing results with the standards. Making changes or reinforcing good results to stay on track.