Plotting benckmark scores of a product's value in relation to its market price shows how close it comes to its estimated fair value. For example, products D and E are priced fairly and product F is an exceptional value for the price. The benchmark scores verify that the design team is addressing the issues most important to the most stakeholders. Benchmarking this information against competing products shows the design team additional opportunities for designing a more valuable product. The matrix also provides a chance for the designer to identify those situations where a single, efficient design improvement creates value for a large number of stakeholders.
Designers can determine whether a task can be eliminated or simplified to improve ease of use.
This information becomes the basis for innovation sessions to launch the conceptual design with a targeted set of design opportunities. The design team can be confident that it is creating solutions that will be highly valued by product stakeholders. In addition, the benchmarking scores of current competitive products can be used to determine pricing and predict relative financial performance in the marketplace. Post them in our Design Discussion Forum .