However, maintaining the perception is the key . Public Relations is an ongoing process that must be used, reshaped, and even redefined continually. Every aspect of a club or district projects an image its membership, meeting place, programs, service projects, fund raisers, etc. How Civitan is perceived is vital to the success of all its programs membership, fund-raising projects, and service projects. There is a correlation between people's understanding and acceptance of Civitan and the amount of support we receive.
Every organization has an image.
The question is whether it has the image it wants to have. The attitudes of our members reflect our image. If members are indifferent to the image being projected by the organization, they may continue to pay dues, but are not going to feel a strong sense of obligation to get involved. In order to gain the support of our members and others, we must know what image we want to project and be able to communicate that image so it is understood. If we do not have a clear picture of the image we want to project and how we want to be perceived, then we will not gain the necessary support of our members or nonmembers.