A few women raised their hands. Then she asked a strange question. Two women raised their hands. As the point of the lesson hit home,I more than learned what I had come to learn. Negotiating in the right way is a win-win situation.
Good negotiation is cooperation.
I have a radio show. I highlight area musicians, writers, poets, you name it. One lady that I interviewed was grateful for the free exposure. This has caused my program to be picked up by other stations. She and I have never charged one another a dime for our mutual services and support.