Improving any given series we choose to compete in begins with ourselves. This book is offered as help to improve our respective sales skills. Beginning here, is the only way this can change and motorsports become healthy again. I never found that being secretive with ideas gains anybody anything. Someone who offers help and positions themselves as having some special skill they won't disclose, is typically hiding nothing except mediocrity.
Ideas are free.
It is the effort and grind necessary to make them work, that is worth something. That's the magic. Secondly, many of these ideas I have come across working with drivers and teams. Ideas are free. You have to want it badly enough and then go out and do it.