This course is designed to provide students an opportunity to integrate and to use the marketing and business knowledge in conjunction with critical thinking skills. Students learn through the study of selected cases and current issues in business. The objective of this integration is to develop a keener sense of marketing and strategy in the overall organizational framework. This course can be designed to provide an in-depth analysis of selected business topics which might affect accounting professionals. This course introduces basic concepts from mainstream microeconomic and macroeconomic theories and integrates them with the modern capitalist world.
Economic analysis is undertaken at both the aggregate and individual levels.
This course is not intended for economics majors or minors.