However, after 20 consecutive years of growth, total membership has dropped steadily.
Fraternities stand at a crossroads.
Passive IFC and chapter recruitment efforts must be transformed into active, direct practices. Friendship, the principal benefit of joining a Greek organization, has not gone out of style and is still very much in demand on every campus, but our market demands a more personalized and individualized conversation about the benefits of our organizations. Interest in friendship-based groups will always exist among students. Fraternity members need to take their product, their friendship, directly to the potential buyer, the unaffiliated student. Continued dialogue develops the relationship into a friendship.