I m confused. It just doesn t make sense to me any more. The ads are part of a 13-week campaign that started Jan. 22, running in the Portland and Bangor markets. And based on previous experience, they ve got good reason for the hope they hold. Those ads have now been broadcast to more than 67 million adults in 51 media markets spread across 28 states.
Evidence indicates that they ve had an impact.
In Maine, where the Maine Vitae Society sponsored a previous campaign which ran from January to April in 1999, Caring Foundation research indicated that 6 percent of the total adult population who saw the ads switched their position to pro-life. That translates to 56,000 people. No one can know how many of those people have acted or will act in ways that prevent abortions. But there s no doubt that it has happened and will continue to happen, both as a result of the previous campaign and of the current one. Sandy Faucher of Augusta is the national project director for Caring Foundation.