Athletic Ability Identify means to maximize your marketing message as an athlete. Athletic ability is your identity and this is where your image is established. Appearance Develop you appearance that matches your image goals. The way you choose to dress and carry yourself conveys an instant message about your personality. Communication Skills Identify your communication gaps and offer coaching in needed areas.
Fans expect sports professionals to communicate with the same degree of excellence as they perform.
Character Build character that gives instant credibility with the public. Body language Refine your gestures and body movement in order to convey a message of confidence and control so that people will believe you. Attitude Help you recognize that media and public exposure doesn't close doors. It keeps doors open. Some athletes fight the image building process.