Due in part to the increasing demand for and commoditization of high-technology products, the role of the channel is changing. Hardware margins are declining for channel partners . Many channel partners who have historically relied on product sales as their primary revenue stream must now develop more service-oriented businesses to survive. New parties are entering the market and serving as channel partners for enterprises. Systems integrators, web developers and consultants can significantly influence the purchasing decisions of high-tech customers.
Effective collaboration is key .
The information shared and the business processes transacted between a company, its channel partners and end customers must be uniform, accurate and accessible across multiple touch points. This cohesiveness will occur only by leveraging an effective means of electronic collaboration. InfoNow also has developed expertise in providing services internationally, with more than 80 implementations in 24 countries and 22 different languages. To continually strengthen InfoNow's leadership position, our executive team has developed strong relationships with thought leaders such as Arthur Andersen, The Yankee Group, Forrester Research and GartnerGroup. Our iChannel suite of services provides the tools needed to create effective partner communication, enable multi-channel commerce, and, most importantly, increase the bottom line.