Any other kind of behavior is insincere, exploitive, contentious, and unethical. This also represents an ideal. It is focused on small-scale human interactions and is difficult to apply to broader or more general situations. Moral standards are based on the primacy of a single value, justice . Everyone should act to ensure a more equitable distribution of benefits, for this promotes individual self-respect, which is essentially for social cooperation.
Individual effort is ignored.
Moral standards are based on the primacy of a single value, liberty . Everyone should act to ensure greater freedom of choice, for this promotes market exchange, which is essential for social productivity. This system is espoused by libertarians.