Oh, I have nothing against Thursday. You'd think that being sophisticated people who have seen men land on the moon and one sheep become two, we wouldn't feel a primal urge to rip open a mailpiece just because it has a crooked stamp or a yellow envelope. But research shows that we're really just a pack of Pavlovian-type dogs when it comes to tricks like the ones below. Create a sense of urgency. Use colored envelopes.
Hand stamp the envelopes.
The best way to determine which of these techniques will work for you is to test them against a plain mailpiece. Stop griping about the rising cost of postage. You don't have to resign yourself to shelling out big bucks to send your direct mail. Just follow these tips to get your mailpiece where it's going without breaking the bank. Please, please, please check with the Postmaster before printing your direct mail piece.