1,400 people attended. Starbucks shared its culture with wired customers in a third event, when 400 people came online to have an online coffee tasting with Mary Williams, the Starbucks Senior Vice President of Coffee. LiveWorld also built Starbucks Discussion Boards for the holidays. In addition, we have installed single-question polls on the site, which yield valuable customer data. Online discussion venues bring together the people who frequent the 2,500 Starbucks stores worldwide.
Customers can feel they have a special place online, as cozy and familiar as the corner coffee shop.