After I started, though, it got into my blood. I knew this was what I wanted. This determined style sweeps across the landscape of her personal and professional life. Her professional style reflects her no-nonsense directness. It's the world's largest producer of mass-market perfumes, makeup and fashion jewelry.
Every American woman knows the name.
And by the time they reach their mid-30s, most have picked the cosmetics brand they'll remain loyal to. She hit the ground running. She expanded the number of products offered to long-time customers by introducing a line of lingerie and casual wear. This generated new revenue from an established consumer base. The next step involved increased advertising.