The study, funded by the National Science Foundation, sampled a broad spectrum of the American public, including ordinary citizens, timber industry workers and members of both radical and moderate environmental groups. It documents how scientific information on such issues as global warming, ozone depletion and species extinction is interpreted and transformed by the public and how underlying beliefs and values influence preferences for or against environmental policies. About two-thirds of our public sample is indistinguishable from members of a moderate environmental group like the Sierra Club. The study also revealed misunderstandings about global environmental change. Societies with minimal environmental impact Origins of Cultural Models of Nature Conclusion 4.
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