Fair trade bridges the gap between southern producers and northern consumers.
Fair trade is better than aid. It builds a sustainable future on producers' own abilities, with the main objective being to improve the producers' quality of life. It is a trading partnership which aims at sustainable development for excluded and disadvantaged producers. It seeks to do this by providing better trading conditions, by awareness raising and by campaigning. To improve the livelihoods and well-being of producers by improving market access, strengthening producer organisations, paying a better price and providing continuity in the trading relationship.