In addition, you should understand what market sectors motivate changes in the industry by examining the history of the field, the impact of interactive multimedia on organizations and society, and the most likely future directions of the industry. We will follow the Business School guidelines on grading. The midterm and final exams will be short answer focusing on the business applications of the topics covered in class and in the readings. Final - The final will be cumulative. A detailed description of this assignment will be distributed.
Good attendance is mandatory for a high participation grade.
Required Reading Vargo, John and Hunt, Ray. Additional Readings Interactive Multimedia and Information Superhighway articles from 1994-1995, provided by the instructor. Life on the Screen. Housel, Thomas J. and Darden, William. Introduction to Telecommunications the Business Perspective.