The doctors are actually out giving the care. Like the insurance companies, when something presents itself as clearly efficacious, they're prepared to change how they recommend things and even how they work. In the case of the doctors, they get pitches like the one we're about to start giving them on a daily basis. Most of these pitches are from pharmaceutical companies, but it isn't fundamentally different. With doctors, they read the medical literature, respect the literature, but they have their own way of going through every day.
Doctors have their own club.
Word of mouth is very important to them. By using this site, you agree to our Terms of Use and Privacy Policy .