More often than not, greed takes over and morality goes out the window. To sell products advertisers target an audience and try to appeal to their senses and feelings. The problem is that sexual appeal seems to be showing up more often with a broader range of products and audiences. Females are more likely than males to be presented in seductive fashions or appear nude but males are now being portrayed as sex symbols more and more. Despite uncertainty over advertisement effectiveness, the use of sex appeal is still considered an effective method of selling products because of its ability to attract consumer attention to an ad.
Advertising presents the images, ideas, and belief systems that a society holds.
They have worked their way into what we read, what we care about, the way we raise our children and our ideas of right and wrong. Advertising is a social practice so the expression of sexuality continues to be an issue of social concern. Sex has spread throughout our entire society and has shown that there are very few limits. The use of sex is most effective for those products that are consumed primarily by younger men. Advertisements aimed at young male consumers will continue to become more explicit.