Hopefully the hordes of spammers out there will take notice, buy the book and come over from the dark side of email. A must have for every serious e-publisher. A fantastic resource if you're serious about online publishing, this book is a must-read. Anybody could start up their own email newsletter by simply following the instructions given throughout the book. If you currently publish an e-zine or are thinking about starting one, this is the one resource you must have next to your computer.
Every detail is discussed.
Every question is answered. It stays open while I work on launching my first newsletter, following his advice every step of the way, and I'm sure it has already saved me hundreds of hours and dollars. For e-mail newbies, Chris makes the process of online newsletter development understandable and removes the fear of launching a new project. Kendall Hanson, author of Writing for Trade Magazines Outstanding. Extremely readable, totally understandable.