There is more likelihood of privacy and confidentiality being observed with fewer people working on the project. You re faster. There isn t the need to worry about a bureaucracy, delays and unknown people on the other end of the phone. Since you handle fewer concurrent projects than larger firms, your attention is relatively undiverted. You structure your work so that every client receives maximum attention.
Investment is controlled.
Large firms can t afford to do that as readily because of all the people involved and their own insistence on measuring their success by billable hours. You measure your success by client objectives reached, not time units. Inevitably, you are less expensive. There are economies to using someone who can base their fees on each situation and not on a pre-determined service scale or need for reaching a practice quota. Add your own, additional reasons, and have them handy anytime you know that a prospect is considering other, larger firms.