The 2nd major element in the appeal of the magazine or journal cover is the stock itself. Cover stocks seem to lend a greater respectability and collectibility to the publication than text weight stocks.
Glossy stock seems to be the magazine consumer's preference over non-coated covers.
Not only do half tones and inks print better on coated paper, but glossy stock unquestionably holds up better, resisting dirt and water spots, and feels smoother in one's hand. The exception to this would be in cases where the cover can be incorporated into an 8 or 16 page signature of the magazine. In these instances, not only does one save the additional cost of the cover weight stock, but the publisher saves on print runs, bindery costs, and can even get additional color on the other pages of the signature that fall on the same side as the front cover for minimally extra. If your budget limits the ink colors for your cover, a small additional investment in a colored stock of interesting color, texture or weave coordinated with your ink color and design can also make a visually exciting cover. Copyright 1994 Marrakech Inc .