So far, I have been wrong. If you have a prospective viewpoint on this, I'd like to discuss it. Our every-day language is notably imprecise. We avoid absolutes and communicate by giving our audience a direction, a sense of what we mean.
Imprecise language can best reflect human reality.
Yet, when marketing began using computers, we were forced to precisely define the terms we use in order to make them acceptable to the computer. In this precise world, the poor man who loses just one of his 5,001 hairs becomes instantly bald. The one who regularly smokes 19 cigarets every day is not a frequent smoker. In other words, Fuzzy Logic reflects the way most of us speak, allowing for all the qualifiers one may use when talking about someone as a frequent smoker. This theory has wonderful applications to marketing and advertising.