They d add up to something. By eliminating waste wherever you find it, you save money that falls to the bottom line. Good business depends on effective market segmentation and differentiation. One describes the segment of the market you sell to and it doesn t have to be everyone to make you a success. Market differentiation, on the other hand, tells customers how you re different, and hopefully better.
Entrepreneurs make a science of selling, so they know how to hit their customers hot buttons.
Once I distributed a plaque with these words on it to the executives in my company. I wanted everyone to think ahead. That typically involves business planning, which is summarized very well by Hal Geneen, icon of American management, in his book Managing. You run a business the opposite way. Procrastination of all kinds is the enemy of momentum.