That's the easy part. I know a lot of people who blindly go intomaking a movie without really trying to access the business side of it, and I think that's the biggest danger. It's taken me years to the point where I can sort of begin to think I understand the marketplace. Festivals and Film Markets, such as the Independent Feature Film Market, which takes place in September, have launched many careers. The best place to sell a film is in a market atmosphere.
Festivals create a market atmosphere where there can be heat and there can be buzz.
If you have a film that connects with an audience, you want a distributor to be sitting in that audience. Distribution is the ultimate goal, and of the hundreds of films produced independently each year, only a fraction ever have a theatrical life. Everybody in my organization did which was why we were able to make a good first film, The Laws of Gravity. On the Road to Independence.