Shoppers may also want to read labels and check the product for seals or symbols that indicate the produce complies with the government's general health and safety requirements. Straightening out the public's perception Even when organic foods begin to carry official federal seals, it's doesn't mean that the foods are more nutritious, says Laurie Demerit of the market research firm The Hartman Group. Consumers mistakenly believe that organic-grown food provides more vitamins and minerals, while there is no scientific evidence that this is true, she says. Several years ago, the firm found that people who bought organic produce and products did so to support an environmentally sensitive approach to farming. The main reason to buy organic, Givens says, is to support the environment.
Consumers can make a choice for a better environment.
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