Ban the trade in ivory - an introduction . The downlisting of elephant products in March last year has created another growing market other than that for ivory. Japanese fashion designers are already selling elephant leather goods and now it's feared that European fashion houses are going to follow their lead.
Elephant leather has a distinctive pattern - similar to human skin.
British consumers will react with horror. A South African skin trader has already approached Hermes offering elephant hides. Following a relaxation of the trading laws, however, some believe the firm will change its policy. It's a similar story of non-commitment from Gucci and Louis Vuitton. An edition of panorama that will be screened on Wednesday 5th April at 10.20 PM on BBC1 will demonstrate that he is mistaken, and Born Free has gathered significant evidence to support this view.