Seek out providers that know and understand your business and industry. It makes the product, process and relationship significantly more productive and valuable, both short and long-term. Look for a provider that specializes in providing sales and marketing information solutions to sales and marketing users for that part of your business needs. You ll be glad you did. After all, you invest big money in salespeople, sales managers, marketing people, etc.
Focused systems deliver more value for less money.
Training Even though superior sales information systems are easy to use, some training is required. Make sure your provider is prepared to offer all users live, hands-on training, complete with a training guide and other pertinent information. Most help desks are designed to deal with technical questions only, and are somewhat limited relative to understanding user needs. Look for a provider that can not only support technical issues, but can also help a sales or marketing user with a question related to finding specific sales information if the need arises. It s one thing to have a list of clients that sell snowshoes or satellites.