If you take the example of someone buying a car, they can do a lot of background research, and when they get to the dealership, they know a lot more. Businesses have to reach out to these empowered customers. The real benefit of the Internet comes from the ability to build a relationship with your customers, keep them informed, and encourage them to come back to your Web site. One of the worst mistakes businesses joining the Internet can make is to underestimate the time and money involved in creating and maintaining a Web site. It's no wonder Web sites are failing.
Companies have to make sure they are equipped to deal with their Web site.
WebSite First believes in the long-term, dominant role of the Internet in business. The Internet is going to change the way you sell and deal with customers, your geographical reach and who your potential competition will be. No business can afford to ignore the Internet, but be realistic with respect to the potential as it is developing. A company's experience in direct sales is important. For example, if you succeeded as a mail-order company, your business will translate well onto the Internet.