This article talks about legitimately captured email addresses, how to use them to build loyalty, increased customer satisfaction, increased traffic and increased revenue. Key to this article is the concept of followup email campaigns using Version 2 of ocxQmail from Flicks Software .
Email addresses are an important resource.
Anytime you capture a web-surfers email address is an instant opportunity to establish a dialog with that person. An email address is a valuable resource to communicate with the individuals in your audience as potential customers and repeat visitors. Generally surfers are averse to providing their email address. However there are situations where they are more than happy to give you their email address. You could use ocxQmail to ship the software to the customer's email address as an attachment.