Extend research and information via news releases and targeted articles, especially to strategic areas identified in the key sub-program strategies. Advertise key outcomes. Promote key products and reports via various campaigns. Expand and develop key databases of audiences. Deliver key outcomes to association and industry forums.
Evaluation Monitor the sales of final reports and the distribution of short reports.
Monitor media responses. Assess recognition via key stakeholders and grower groups. Conduct a market research survey of key stakeholders. Conduct a survey of stakeholders using external newsletters. Monitor Internet usage and publication ordering via electronic means.