Just the number of countries that exist is, in itself, an indicator of great sales potential. In fact, the potential is so great that one of the first dilemmas faced when entering foreign markets is selecting primary target markets. Why should you consider entering foreign markets when you may still have many opportunities here in the United States. Well, there are some excellent reasons for you to consider adding international markets to your marketing effort even if you aren't fully serving your domestic market. Of course, this is after you have established some base of national sales.
Many companies are successful in establishing initial export sales within a reasonable time.
Once they become exporters, most have a significant portion of their company sales from exporting and generally experience higher profits. It makes sense to consider looking at markets that have reverse seasons compared with North America. This is particularly true for seasonal products such as swim wear. When snow skiing here, they are swimming in Australia. Despite the fact that the United States is the world's largest market, it is still a single market that fluctuates.