If much of the information has some form of location content, adding a location application server to the corporate warehouse exploits the location properties of warehouse holdings and provides location-based access to these data. Likewise, the location application server makes it easy to exploit business information holdings and keys on location properties to generate reports and maps with actionable business information. Users can employ location as an organizing principle in their business. Location for Business Advantage Location is a unifying theme in business. Spatial relationships, patterns and trends reveal invaluable business intelligence and add a critical dimension of information utility and understanding to business applications.
Location awareness refers to applications or services that make use of location information.
Location doesn't need to be the primary purpose of the application or service. Location awareness will often be an embedded capability within business applications and services. Location sensitivity refers to location-enabled devices that operate under transient conditions. The advantages of location services can be summarized in terms of helping businesses become more competitive, locating and retaining customers and partners and improving bottom-line performance. Becoming More Competitive Location awareness and location sensitivity add a new dimension of information utility and understanding to business applications and services.