The whole thing becomes a game of respect. If you tell people you're amazing, they will believe it. This is the core principal of advertising. Learn from it. No one is a genius.
Genius is dedication and persistence.
Everybody is looking for someone to TELL them what to do. The second someone tells you what to do you feel safe doing it. You are following orders and cannot be held responsible for their consequences. As a director, at this level, no one is going to tell you what to do. You are the lunatic who has decided to run the asylum.