Consequently, even though their interests, within their perspective fields, are the same, they speak a variety of languages and belong to various cultural groups. Globalization attempts to overcome this. As technical communicators, understanding audience is the basis of effective documentation. If the writing will be online or included with a product that is destined for other countries, understanding how writing for a global audience affects the documentation in both form and content is essential. Globalization and localization are terms used to describe how products, including documentation, are created or adapted for international audiences.
Localization is the partner process of globalization.
For those of you who are interested, this paper will give the reader a general understanding of these terms with bibliographic information provided for further research. In Communication in Business and Technology , Ulijn and Strother present interesting statistics to raise the readers' awareness of expanding markets in a global society. When speaking in terms of expanding markets, it is of China and the former Soviet Union that people usually think. However, when looking at population and language statistics, some interesting facts present themselves. India's population exceeds the former Soviet Union.