He was asking for advice on how to get his web pages ranked higher in the search engines. It was absolutely mind-boggling. Write about what you know. People buy from those they trust. On the web, the only tool we have to communicate with our visitors is a website.
First impressions count, so make the most of it.
Provide solid content - free. Plus others may link to you and you'll gradually develop a reputation as someone who knows what you're talking about. And when they do write or call you, answer them promptly, courteously, and helpfully. Display verifiable testimonials. Display an email address or a website URL to connect the testimonial with a real person.