Now is the time to be innovative and dramatic. This challenge was enough to make the phone ring. Be creative Putting up a beautiful Web site isn't doing the job. Ask the same question about the company e-mail newsletter. A highly creative approach is necessary to be different and distinctive.
Creativity costs money.
But, if more people read the Web page, take time with the newsletter and decide that the offer makes sense, you have accomplished your goal. Track marketing responses Always give yourself the means to analyze the source of your new business leads. The least complicated way of doing this is ask new customers how they heard about you, and track the responses. But this process should be automated whenever possible. In Web marketing, it's easy to clone a new index page for each advertising vehicle you utilize.