CowParade is not meant to be high art, however. It is first and foremost a public art exhibit that is accessible to everyone. Most important, CowParade ultimately benefits charity. At the conclusion of each event, the cows are herded up and many are auctioned, with a substantial portion of the proceeds benefiting charity. CowParade.net is your virtual 'moo-seum' for all of the CowParades, past, present and future.
Art is about breaking down barriers.
It gets people to feel, to think, to react. So when you come across life-sized cow sculptures that have been covered in mirrors or gumdrops, cows that have been painted with elaborate themes or transformed into something else entirely, you can't help but stop and think about what it means. All your preconceived ideas go out the window. Suddenly people see that art can be fun and that art can be interesting to everyone, not just people who frequent museums.