This course is designed to provide students with an understanding of the role of marketing research in business organizations and the hands-on knowledge about how to carry out marketing research projects. However, the instructor reserves the right to lower any or all of these cut-offs as a function of the class score distribution. Examinations will consist of multiple choice and short answer questions.
Exams emphasize students' ability to apply principles learned in class and from the readings.
Make-up exams are rarely given and only in special cases such as documented illness, hospitalization or a very serious circumstance. The team project is a small-scale marketing research project and includes problem definition, questionnaire design, data collection, data analysis, writing up the research report and making an oral presentation to the class and the client. Team members will evaluate each other's performance on the project and the evaluation will be considered in assigning individual students' grades for the project. You are encouraged to participate in class and attendance at all class meetings is expected. Attendance is required on oral presentation days and the day we have the guest speaker.