May fill a void in the community s calendar. Sponsorship Sponsorship is extremely time consuming. Commercial relationship with other parties. Otherwise may wish to solicit donations. Not the same as benevolence.
Donors contribute without any expectation of commercial benefit.
Sponsorship is a commercial transaction in which two parties agree by way of an offer and acceptance. Offer usually involves marketing services provided by the event manager in exchange for the sponsor s cash or in-kind contribution. Sponsors want to see a return on their investment. Easier sponsorship selection. Easier development of original concepts.