God is love and can be won only through the cultivation and exercise of Love. Love is God, God is love. Live with Love, move with Love, speak with Love, think with Love, act with Love - this is the most fruitful Sadhana. Love is the core of Atma. Love is selflessness.
Love brings people together.
Love is the solvent for hardest hearts. Love is the strongest antidote for greed. Love will destroy the roots of ego. Love is the natural state for man and all the other contrary emotions are unnatural. When you recite the Name of God, remembering His majesty, His compassion, His glory, His splendor, His presence, Love will grow within you.