CPM Cost per thousand views. A collection of manually maintained sites, normally arranged by topic. GIF Graphics interchange format one of the most common formats for graphic images. HTML HyperText Markup Language a web-based scripting language that determines how browsers display text and images. A single user request for a single page.
Advertising is sold according to the number of pages viewed or impressions .
ISP Internet Service Provider. An embedded instruction on a web page that, when clicked, opens another web page. A single point of entry to the Internet where users can find a wide range of links to other web sites and resources. Portals are often used as home pages the page that loads when a user first opens their browser. A tool for finding information on the Internet.