Some popular styles are trapeze and empire, which are loose and flowing and have plenty of room for the expanding tummy. A sweetheart style with bow back is nicely matched with either pants or a skirt for an office outfit. The classic polo style or button down front always looks good. Pretty florals or small prints work better than what looked like leftover wallpaper fabrics of yesteryear. Also there are tank tops, shorts and swimsuits, which come in plus sizes.
Manufacturers cater to both.
There still is a need for comfortable jeans and casual slacks in larger sizes at reasonable prices. Promote these sizes and you ll see not only a satisfied new mother, but added sales too. Keep a list of ladies wanting plus-sizes and be sure to call them when they arrive. They will appreciate the service. These new moms also nurse their babies, so don t forget to sell nursing bras, panties, gowns, and tops in plus-sizes.