You'll learn how public opinion research is conducted and how to create a PR campaign based on the findings. You'll find out that PR is essential to many different types of businesses and organizations such as govenment, law, non-profit agencies, education, entertainment and sports. There will be three examinations during the semester. See the syllabus for dates. Attendence will be taken at each class period.
Experience reveals that students that attend all the classes do much better on exams.
As an incentive for attendance, I will be calling on students from the roll sheet to answer questions. If you are called on or voluntarily speak out, this will help your grade, especially if you're borderline at the end of the semester. Conversely, if you are called on but are not in class this will be noted. It is expected that all students will come to class prepared, and will have read the chapters as outlined by the syllabus. Some of the lecture material is not covered in the text, so class attendance is the only way to get the information.