We already know that e-mail marketing is better in reaching prospective buyers. And based on a response rate we have the ability to remarket to them as well. Ketchum says cultivating an audience with defined interests that match his site is an enormous revenue generating opportunity. It's certainly worth more to us to have an audience willing to spend more money on something they want.
Art collectors tend to buy several pieces over the course of a year.
We want to capture those people and keep them coming back. Copyright 2001 INT Media Group, Incorporated All Rights Reserved.