Williams-Plum prides itself on homemade ingredients. We make our own syrup, condensed milk and chocolate. Snowballs have to be savored while they last because, like real snow, they are seasonal. The season varies, but usually lasts from late spring to early fall. Customers are not the only devotees of snowballs.
Employees are also dedicated to their stands.
The Blacks have operated the Williams-Plum Street Snowball stand for 21 years, since they bought it from the Williams. Black said her husband used to buy snowballs there as a child. According to Gerard Hansen, his parents' stand is the oldest stand in New Orleans owned and operated by the same family. His parents have operated the business since it opened in 1939. No matter what, the stand will continue to exist.