Information is the commodity of power in today's extremely competitive market place.
Most retailers are not in a position to gather the quantity and quality of data necessary to properly serve their customers. In addition, this information needs to be steadily updated and disseminated to a frequently changing cast of salesmen and potential users, in an interesting and useful way. That is why they flood into NAMM shows, artist seminars and factory-supported events. This private, customer-facing website, acts as the portal and delivery channel for all online applications, including data and media. The IRS station acts like a cyber-salesman, and can be set up in any store.