Evaluate the effectiveness of your materials and processes, and make necessary revisions. Reach Randy Spears by email. A logo is a specially designed symbol used to identify an organization, company, publication, product, product line, or service. Good logos have many of the same characteristics as good graphics. But they go one step further.
Logos graphically symbolize an organization, company, publication, product, or service.
An effective logo will capture, visually, the mission and image an organization wants to convey. Logos may be just an image, or they may also include words. Generally, the logotype is created using a specific typestyle, size, and spacing. Purdue's griffin is a good example. If you'd like a copy of the guidelines for using the griffin, contact me.