As well, they provide lines of communication between the peoples of the societies they serve, and peoples of different societies. We cannot remind our broadcasters and media managers enough of the great and serious responsibility they bear. The press, both print and electronic, are the guardians of the public s right to information. The people s right to know is an essential ingredient of a free and democratic society. The media also has a responsibility to guard the most cherished values and traditions of the people.
Broadcasting is a profession.
As such it has a role in society-building. It stipulates areas of training for those who would qualify to work in its ranks. Like every respectable profession, its teachers and leaders stress to their colleagues the importance of identifying and following its ethical guidelines. There are three broad tasks that face our media. First, they must observe, as impartially as possible, the environment in which they find themselves.