That was not an easy task. In the case of Ford, the sponsoring advertising agency also agreed to the cessation of running the advertisement. This time, with WTRG, the initial response from the sponsoring agency has not been favorable. This agency will no doubt try to 'sell its wares' to dealerships across the country. This time though, the agency that developed the advertisement is not being as cooperative as the agency involved with the Ford situation.
Freedom of speech is a powerful tool.
Freedom of speech is indeed a powerful tool. But it is also a two way street. These kinds of incidents are obviously going to be of concern to your patients. You will probably have to let your patients and your community know the final details of each incident. You may even want to call or write this agency and express your feelings on this matter.