Sales numbers show the developers must be right. Until recently, few software publishers studied what type of computer game would appeal to girls, and few have produced any. Indeed, fantasy is a key element in Purple Moon's upcoming releases. The idea behind the programs is entertainment and fun. Girl Tech takes a different view.
Communication is important, sharing information and relationship building is important.
Swanson says NASA is considering funding the software. A big hurdle for the developers is getting retailers to support the software so the public will see it and buy it. What they do helps us. Neither Girls Games nor Girl Tech can afford such a steep marketing campaign. The company hopes to establish a software category called Adventures for Girls.