A study of the theory and practice of arts and the various types of design applied to advertising. A survey of the theory and practice of still photography with the emphasis on photographic techniques applied to advertising in the print media. A study and practice of the different media used for advertising, by looking at the contents and advantages of each medium. Analyzing the marketing quality, the objectives, the audience, the timing aspects, and the expenses, in order to do effective advertising, is also included. Data collection, research and evaluation of an advertising campaign and the reach of audience.
Field research is required field research.
A survey of the role and influence advertising has on the social and economic systems of communication. A study on the impact advertising has on people's well being, and the protection of the consumers by the government. A study of the principles, processes and planning implied in advertising production. The use of the photo-lay out, colors, paper and ink. An investigation of the structures, policies and planning, in advertising.