They can achieve this by availing themselves with security services from notable e-commerce leaders like Verisign or Thawte. These companies provide security certificates that interact with Web browsers to authenticate your site as a legitimate online merchant. These features act as a guarantee to your customers that you are striving to provide the best in secure e-commerce. Nothing will deter your customers more than an expired commerce certificate, so make sure that yours is current. Also ensure that you place honest and detailed information about how you conduct customer billing.
Many consumers have concerns about irregular or blatantly illegal billing practices.
Some sites will double bill their clientele, refuse to cancel their customer's account despite numerous requests, or will bill a customer's credit card under an unexpected company name. All proprietors should acknowledge that such business practices are unacceptable and fraudulent behavior. It will not get you ahead in your business relationships, and will probably get you in hot water with the law. Remember that building trust through secure e-commerce is the best way to please and keep your customers. Inc. All rights reserved.