Comm 102 or 103 or instructor consent. Examination of strategies organizations use to establish and maintain rapport with communities. Theoretical foundations, crisis and issues management, conflict resolution, promotional strategies and effective media relations. Advertising and Society. Examines and evaluates the social, ethical and economic aspects of advertising.
Attention is given to appraising the effects of advertising on the consumer and competition.
Comm 102 or 103 or instructor consent. U.S. Media History. Comm 102 or 103 or instructor consent. Development and impact of the American news media in the context of the social, political, economic and intellectual history of the United States from colonial times to the present. Previous coursework in general American history helpful.