In the early days, around 1995, there were so few Web sites that one could conduct a 30-day whirlwind of publicity and sit back while enthusiasts clicked to the site to check it out. Today, thousands of new Web and other online sites appear daily. Many are boring, and some have little reason for existence.
Editors have stacks of announcements about new and revised sites.
They can't get through them quickly or at all. However, if you have not done an online audit, survey the competitive environment before promoting your site. If you have not done an online audit, make improvements after your competitive environment audit. This might require re-design of the home page, site content and hyperlinking. Sometimes it is expensive, and sometimes it is minor adjustment.