But his second most important objective is to capture the name and email address of as many visitors as possible as a means to develop future sales. Savvy marketers use these concepts to create a three-stage branding spiral. First, you use TV, print or radio to get people interested and send them to the Web. You also collect their email addresses. Third, you use email to remind and incent them to return to TV and the Web again.
Email closes the loop and starts people around the spiral again.
Here's a weird thing. It's probably the most powerful way of reaching the broadest audience possible. This is a rule of online business that will stand the test of time. In the Internet economy anything in marketing is possible - even knowing what consumers want before they do. NetInsites Ltd. All rights reserved.