We now have the opportunity to get close to our customers, to listen to their needs, to respond to their requests and most importantly, to stimulate the market. 2001 is a year of more opportunity in a safer environment. Learn from the crash test dummies, don't become one. I have my own opinions but groups are good. Being grouped is a safe place to be - it is safe for marketers and safe for consumers.
Email marketing is all about supplying granular information oriented to a target.
While every customer is unique, his or her requirements may not be. How can you possibly serve each individual optimally - no company has enough staff to provide that level of service. Don't underestimate the power of selective email marketing. It appears that many corporate online plans have slowed down. So while consumer and corporate consumption is increasing, the supply side is slowing down.