He points out that Disney decided to re-release The Little Mermaid the week before Anastasia's premiere. It doesn't stop there. The day we open, Disney plans to sneak-preview its Robin Williams movie, Flubber, and to release a double bill of Hercules and George of the Jungle. They hope by flooding the market with family fare, they'll crowd us out of the marketplace and kill our opening weekend. Bluth admits the strategy is a clever one.
Families only have so much money to spend.
They'll have to make choices and the Disney name carries quite a cachet with families. Fox knows that and has followed the same pattern. This is precisely the time of year when they released their Home Alone movies. Our release of Flubber is not intended to thwart Anastasia. It's the same time-slot we had for 101 Dalmations last year.