By contrast the navigational method of the Web site should be obvious and intuitive. Use clear and understandable labels Be appropriate to the site's purpose Support user's goals and behaviors For Fleming poor site navigation confuses, restricts or challenges the patience of the Web user. Accordingly, Web authors need to offer Web users clear and multiple means for finding site content. For example, all images and graphics should provide textual descriptions in the event that they cannot be seen by the Web user. The chief tools of information architecture are links, labels and menus.
Hypertextual links allow Web users to move within and outside a site.
Too many links within a Web page can confuse the Web user especially if the user is unaware that he or she has left the primary site for another site. Web authors should use links as means to accomplish specific goals. In most cases, information should be linked once per page and as early as possible within the document. Links should be labeled consistently. In addition to using labels, this site also employs a single icon, a yellow star to draw attention to links.