They dislike acknowledging their powerlessness. Proud men do not like being humbled. Suppliers dislike the change brought about through open tendering and careful scrutiny of contracts. Cozy relationships, which are often long standing, can be disrupted. The competitive pressures introduced by privatization can also affect customers.
Economic pricing can result in loss making activities being cut.
Hidden subsidies are identified by a commercially driven management and eliminated. These are the changes brought about by a commercially driven management. It is these changes that unsettle people. The biggest change however is the realization that the enterprise has now been cast adrift. There is no longer the security of the warm embrace of the state.