Murphy and others in his newsroom collect examples of good stories from around the country. There's also a trophy presented at each meeting, given out for WFLA's best visual storytelling of the month. Not just any trophy, but the Lord Panasonic Cup. The trophy may be a garage-sale survivor decorated with defaced, deformed M2 tapes on it, but the honor is real. When photographers see something unusual they'll almost always get a shot, he says, but they may not go investigate.
Chances are there are some unusual characters to go with it.
Good photographers also shoot for sound, and to do that, they have to listen. You're in the edit room, crashing a piece for air, and you have a transition that just isn't working. If they agree to an interview, the reporter puts the mic on while Jones runs to get the gear.