This introductory course in business finance is designed to improve decision making skills related to the financial resources of the firm. The major topics will include techniques of financial analysis, time value of money, capital budgeting and risk. Focuses on computer literacy, basic concepts of word processing, spreadsheet processing, and database processing as examples of common micro applications used in business. I Introduces basic employee development with emphasis on the responsibilities of a newly appointed supervisor. Special attention is given to organizational structure, motivation, delegation of authority, interviews, orientation and induction of new employees, employee performance evaluations, and dealing with employee conflict.
Attention is given to managerial and operational skills.
Attention is given to advertising media and media selection, advertising copy strategy, advertising regulations, and organization of advertising functions. Includes instruction in use of visual aids and critical listening. The course will stress the importance of understanding and applying interpersonal communication theory in work, family, and social relationships. This course provides an introduction to the fundamentals of economics and their application to current economic problems. The composing process will be initiated by and integrated with critical reading and thinking.