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Many business executives suffer from the same problem today.
Those who lack poise and social savvy lose business, despite the fact that they may possess MBA's from prestigious schools or years of technical experience. The line between the business and the social arenas is obscure indeed. It pays to know what to do in all circumstances, so the focus can be on the business at hand instead of worrying about which fork to use. Knowing what to do in various situations provides the safety net an executive needs to concentrate on negotiating the contract. An executive must have more than just technical know-how in order to get and retain a job.