Now you can become an underwriter . Find out more . All rights reserved. Call it the online, offline two-step. The strategy drives traffic to the company's Web site, attracts new customers, and increases sales.
Internet companies have a long history of doing the online, offline two-step.
When America Online still ranked a distant third behind Prodigy and CompuServe as an Internet Service Provider, it launched a magazine. I remember, because I wrote for it. Lately, the travel dot-coms have gotten into the act of magazine publishing, too. Publishing experts suggest that the online sites have nearly exhausted their expansion opportunities on the Web, and must now try to find new audiences offline. Which is probably true.