There are only a few ways to offer free or heavily discounted sites. Cutting Corners Among the more popular means of cutting corners in web site design is the technique of web site blue printing. Through this common practice, a generic web site design is offered to all solicited physicians. The vendor of note may suggest a few design alternatives, but regardless of practice location, specialty or size, all generated sites will look essentially the same. The physician's information becomes lost in a sea of other health care providers' sites, each with little or no distinguishing focus.
Domain names are an important aspect of any web site.
The price companies are willing to pay for the right name illustrates the significance of this web site component. Free or discounted sites frequently use the sub-domain system to avoid the expense and hassle of registering a name for each practice. A sub-domain is a secondary site residing within a more visible primary site. The use of a sub-domain name is difficult for people to type and remember. Furthermore, sub-domain names appear generally unprofessional and do not translate well to business cards and stationery.