Some marketers are adding customers to their project teams, involving customer in every aspects of logistics management. C. Providing Timely Response 1. Time is an important element in quality customer service. Speed is important in product development as well as in the order cycle. Timely response includes the ability to react to shifts in customer requirements and to changes in suppliers' needs.
Information technology is critical to timely response.
EDI expedites communication with suppliers. Many nonfood retailers are applying information technology to implement quick response. D. Achieving Cost Efficiencies 1. One of the goals of logistics management is to achieve cost efficiencies so that customers get more value for their money. Suboptimization is the lowering of logistics costs in one area while increasing them elsewhere, resulting in damage to overall cost-efficiency.