But, this month, let's talk about that first one, Raise Visibilty. We asked that question last year in our member needs assessment. We haven't done a good job telling the world about MCA-I, or ITVA before that. Raising our visibility benefits every member. The association, through headquarters, can do things like working with the trade press.
Chapters can do some local activiites.
But some of the simplest, most effective tactics are things that you can do to raise MCA-I's visibility. So, let's break down our guerilla visibility tactics, starting with you. Place a logo with a hyperlink on your website. Include a one or two sentence membership statement to your press releases. Display a MCA-I window cling at your place of business or on your vehicle.