An outcome is the result achieved by use of the product. Outcome focus is the driver for innovation. Outcomes wanted by customers are stable over time . All other elements shown in the Model are dynamic and change over time.
Improvements tend to be made incrementally, using convergent thinking.
A strong virtue of benchmarking is that it can lead to very rapid improvement. Benchmarking can be done on 1. Producer outcomes 3. Innovation Innovation refers to the process of making a desired outcome easier to achieve. Innovation is outcome-focused .