This formula varies widely between search engines. If your popularity value is null, it is not the end of the world, but it definitely is a factor in the positioning process on some engines, and there are specific methods that can be employed to increase a sites popularity. Fortunately for those of us in this business, some engines utilize the same criteria. Many do not. This count excludes HTML tags.
Engines rank pages more favorably if they have a certain number of words on the page.
Of course, some other engines think that the more words the better. All Rights Reserved.