In its duplicitous plot to throttle the public, corporate policy assumes only the self-interested exploitation of the consumer market and environmental resources. Corporate priorities and the business ethic are not intrinsically humanitarian or ecologically sensitive. Within the corporate hierarchy the salaried employee does not have the incentives of the entrepreneurial capitalist. The consumer is no longer courted by the competition of small businesses. The small business has been crowded out by the corporate capitalist to insure less competition and greater profit.
Big business is too often the enemy of the people.
Behind the butchery of symbolic values by media advertising, the mercantile machine smiles as it folds the green. More than to simply insure a profit, consumerism is the means by which the New Capitalism maintains control of its buying public. Consumers are only beginning to realize the political power they wield as a collective buying force. This potential has been tested on a small scale by union pickets and grassroots economic boycotts. It is my expectation that in the future, as the public tires of the shallow gratifications and empty promises of consumerism, it will turn to large scale boycotts to control the abusive tactics of corporate policy.