The country's racial and cultural diversity has encouraged Malaysian consumers to be more receptive to new food items, and Western style fast food restaurants and supermarkets are still increasing. Tourism should present opportunities for Oregon exporters, especially once the economy picks up again. Malaysia's population of nearly 22 million is young, with a median age of 22 years. Indonesia Indonesia was an economic success story until the Asian economic slowdown developed in 1997. Drastic political changes, and a currency devaluation have reduced U.S. exports of consumer ready products dramatically.
Economic recovery is projected to take two to four years.
Halal certification is needed for beef and poultry products. The growing middle and upper income consumers represent 23 million people out of a total 70 million, and have a preference for American foods. However, competition from Australia, Europe and other areas is fierce. Fast food growth is improving the U.S. export potential and U.S french fries have been especially successful. Additionally, fast food chains have begun sourcing meats, vegetable proteins and tomato products from abroad instead of relying on domestically produced inputs.