It not only has an effect on the clients it serves, but it has an effect on our culture. Brett Robbs, director of the advertising department at CU, believes that advertising can be art, but also feels that art and advertising differ in terms of their ultimate goals. Although there are many of the same skills and insights involved in both subjects, much of art is not trying to get you to do something. Great art asks you to look at something in a different way but not to manipulate you. Shearer, also art director at Sukle Advertising in Denver, believes everything is art.
Art is about creation, influence and impact.
In 200 years people will look back to this time and consider commercials and ads for Macintosh, Nike and others to follow pieces of cultural influence and impact. Michael Smilanic, advertising teacher at CU, believes that advertising is a purposeful art. I m shooting for a certain target. Advertising is measured by sales barometers. You really have to believe in your creativity when it s judged by how many people react to it.