He was our own. Old habits die hard, even faced with the prospect of more pleasant ones. America worshipped the Packers, us included. So we were slightly embarrassed for him. Lombardi was a watershed nonetheless.
Franchises have an interior image of themselves, like a mirror turned inward.
No matter what they project to the world, they can't escape how they view themselves. Lombardi shattered that negative, self-mocking mirror just by signing on board. After that, anything was possible. Even five Super Bowl trips and three world titles. Reading this book can have a similar effect, especially when you're reminded of how extraordinarily successful the Redskins were when they first arrived in Washington in 1937.