Professional Marketers are not only concerned with achieving their goals, but doing it while helping the other key departments reach theirs as well. Below are typical goals of each department. Marketing Measures Sales Measures CFO Measures MIS Measures Marketing s goal is to increase product exposure, brand identity and market share as well as differentiating products from the competitions. These goals are met by communicating the right message to the market through various channels. To accomplish this you must know who your targets are and be able to communicate information about all your products in a timely manner.
Financial objectives are to increase overall return on investment and meet the profit goals.
These objectives are met by ensuring only reasonable capital expenses are charged and overall expenses are reduced. The CFO must also maintain a low cost per unit while at the same time increase the per unit profit. Information Systems must keep up with new technology while at the same time ensuring consistent flow of information to all departments. All new technology must integrate easily with existing systems and come with quality support from the supplier. Printed point of sale materials are so costly to develop and distribute you can t afford to provide brochures for all your products and distribute it to all your potential customers.