Genuardi's Family Markets, part of a 27-unit based in Norristown, Pa., include a signature Italian market and friendly, casual graphics to communicate the chain's family concept. It has turned into a great fight for stomach share. Because shoppers are spending less time at home, designers believe providing a domestic ambience will draw them to the store. Not too far in the future, you may find a comfortable sofa in your supermarket, made just for relaxing while your meat is cut. Noncommercial items like woven baskets, urns, furniture-like fixtures and illustrative signage are being used to convey a sense of comfort and home.
Coffee bars invite shoppers to stop and relax before, after or during their shopping trip.
And interesting materials make the trip more enjoyable. Textured and patterned flooring solutions are replacing linoleum or plain concrete, skylights let in natural light, and recycled materials such as steel and glass are finding their way into supermarket decor. Second, he adds, putting the most beautiful products up front creates a good impression in shoppers' minds. Touches like custom lighting and flooring, a cafe and a nearby book department tempt shoppers to linger over their purchases. Supermarkets are also exploring new strategies in grouping categories within the store.