These letters are well received and build repeat and referral business. Keep them short and valuable. To make sure your mail is read follow these quick rules. So be sure to look important. The first letters opened are the ones with stamps on them.
Mail merge the prospect or customers name in the address block.
Today's software makes this so easy that it takes no extra time to make your letters look personalized. Direct mail is a very targeted and personal medium. You can ask anyone you have ever met for anything by mail. Daily transportation costs between your home and regular work locations are nondeductible commuting expenses. Your home is your principal place of business.