They offer minimal information at a very high cost. They are strictly qualitative. If a Lottery chooses to conduct qualitative focus groups, they should still quantify the results. A well designed web based survey can assess the information obtained in the focus groups at low cost and is highly actionable. We perform statewide telephone surveys to accurately evaluate changes in Lottery behavior across the state.
Lottery game play frequency.
Average amount spent per game. Attitude toward the Lottery and Lottery games.