MEMEmail data is only displayed in an anonymous, aggregated fashion in the form of graphs that are accessible to all users. The body of data we collect will be used for research purposes only to explore the success of the MEMEmail project at the MIT Media Lab. Nor can they spread themselves to other computers in a virus-like fashion. The only way a MEMEmail spreads is by people actively forwarding it, the same way they do with popular email jokes, stories, etc. This gives the message reader a sense of how much attention the MEMEmail has received over time.
Attention is measured in total number of message views.
Other MEMEmail graphs can show more specific demographic information about who is seeing a message. Because entering this information is voluntary, these graphs may have a strong sample bias. All you will need to do is enter your message and your email address, and you'll be all set. You will need to write the text of the MEMEmail, design any survey-type questions you want, and then design how this demographic data will be graphed. Once you create a MEMEmail, it will be sent to you, and you can forward it on.