The demo has a funny looking dog doing tricks with a tightrope, a car and a rocket. Each time the dog launches into action your mouse moves with it. San Jose-based Immersion announced the latest release of its Immersion Studio this week.
Immersion offers the developers software as a free download .
Immersion software was originally used in the medical field but now has proved popular in computer gaming periphals such as joysticks, where it supplies the 'force feedback' effect where, for example, the plane your flying is hit by an attacker. Now Immersion is moving its technology to the online experience by giving your surfing some real waves. Saffo likens it to the difference between computer games with 3D sound versus no sound at all. It becomes a multi-sensory experience, which means you're feeling like you're in a different dimension. Immersion says marketers could use this technology to steer the buying experience in a new way.