Teens like it when they're singled out for special treatment. But do so judiciously. Actually, not all teens are comfortable with their demographic name. Create programs specifically for them. An independently owned Discovery Zone in Niles, Ill., recently started holding a weekly Friday-night Rockin' Zone for kids ages 10 to 15.
Local DJs play popular music such as the soundtrack from Grease.
They also teach dances including the macarena. We average about 200 kids, but we've had as many as 250. Talking to two teens In-depth interviews with two teens from different sides of the country and different ends of the teenage age spectrum confirm just how diverse but important this market can be. She eats school lunch four days a week. Winands says she'd like a formal frequent-diner program targeted at teens but that many of the places she visits already offer an informal one.