Blaze Software and five other vendors were selected as Best of Show in their respective business categories. In addition, Tom Kelly, CEO and president of Blaze Software, was chosen to speak as an expert for Internet World's Personalization Panel. As a part of the suite, Blaze Advisor Innovator provides business managers with no programming knowledge the ability to create, change and implement business rules using any popular Web browser. Business managers can control every aspect of the rules that drive business campaigns, using custom-designed Web screens instead of specialized development environments and command languages. Blaze Software's business rule technology allows enterprise business systems or software vendors to use information such as customer profiles and preferences, online interactions, and company policies to make real-time decisions, drive content display, and define interactive behavior.
Examples are interactive dialogs and personalized recommendations based on a user's goals.
Automated policies, practices, and procedures allow the company's personality to shine through in every transaction. Blaze Software counts over 200 leading corporations and software vendors among its customers. Blaze applications can be changed on the fly, allowing e-business offerings to respond to changing market conditions, business practices, and customer preferences. Blaze offers complete support for implementations across extended enterprises and within software applications, including training, consulting, and integration services. Blaze Software is headquartered in San Jose, California, and maintains a global network of subsidiaries and resellers in North and South America, Europe, Australia, and Asia.