A savvy salesperson understands that you don't get far if you do nothing but sell. If you offer a service or recommend products, prospects want to know, before they buy, a little about you and if you are a credible source. One way to break the ice and demonstrate your knowledge of your particular field is to infuse your marketing materials with information. Information marketing is nothing new.
Magazines use information in the form of articles to sell advertising.
But information marketing is not often used in conventional, print marketing pieces such as brochures, fliers, and direct mail. This presents a significant opportunity. The list defines the records a typical small business is expected to keep on file for tax purposes. Click here to see it close-up On the reverse side of the card is space for including a personalized note. The bookkeeper might hand the cards out at local events and trade shows, include them with proposals, mail them with a cover letter to new prospects, ask colleagues to distribute them, offer them to visitors of their web site, and so on.