Not Found Several different terms are used to quantify traffic on a website. Other Internet companies may use the definitions below differently.
Hits are the cumulative number of requests for each page a visitor views.
For example, if you pull up a websites first page, a request is made to the server for that page and for each image on that page. A visitor session is each unique individual who enters a website. An exposure is the number of times a rotating banner is displayed on a page. A click-through in the number of times a banner is clicked on by a visitor.