The consumer changes rapidly, and so do the top trends effecting their lives and purchase behavior. This program takes a look at the top ten trends affecting consumers customized to your particular industry. The aging of baby boomers is a well-known story, and its implications well discussed. This program compares and analyzes the marketing to both generations and the effectiveness of each, the advertising do's and don'ts, as well as an in-depth understanding of generational expectations and cohort effects.
Economic experts sing their praises while consumers voice their concerns.
That depends on how much you know. Whether you're a competitor, employer, worker, shareholder, or customer, you'll learn about the latest mergers and acquisitions, what they mean to you, and how you can optimize this trend to your advantage. Creativity in Marketing Today's consumers are exposed to over 5,000 media messages a day. On the average trip through a supermarket, over 30,000 products vie for our attention. Last year over 25,000 new products were introduced.