Based on 55,000 prices collected during extensive research effort. Completely rewritten and updated, this book explains how to set prices for maximum profit in any web design and development business. Covers cost, productivity, and profit for web page design and layout. Explains pricing strategies and tactics for any market condition. Shows how to use budgeted hourly cost analysis to enable flat rate pricing of any project.
Examples cover cost analysis and price-setting for typical web site design projects.
Actual state billing rates for writing, editing, graphic design, DTP production, prepress, web site design, multimedia and much more. Hundreds of real prices listed by category, city and ZIP code. Shows you how to establish sound prices for each service and how to estimate and bid a flat rate on any project. Helps you price with confidence while squeezing more profit out of each job. Explains how to use cost, productivity and desired profit to set prices that work.