Given over 13 million people a month are visiting online career sites, more and more companies are using the Internet as a primary recruiting resource. The Standard reported that in 1999, over 77,386 jobs were posted on the Internet career sites. In 2000, that number doubled to 153,733. In addition to reaching a broader set of potential job seekers, recruiting via the Internet also saves money. In addition to cost savings, there are other significant benefits of online recruiting.
Employers can better target the audience they want to reach.
Employers are finding increased success with vertical sites. They are learning to be more strategic in finding the right talent for their specific business needs. With the myriad of benefits online recruiting offers, there are also challenges. By relying more on the Internet as a resource, employers are often forced to upgrade and integrate their technical infrastructures. There is also the issue of tracking and measurement.