Most are women. Often they are single parents. They are often significantly influenced by society's cultural values as depicted on television. This is particularly true in regard to ideas about tolerance of differences, what brings joy to life, and relationships with people of the opposite sex. Those raised in the USA, particularly in the south, have had experience with Baptists and other evangelicals.
Internationals are from some other tradition.
Few are hostile to religion. Some are suspicious because they have experienced exploitation. But most are seeking something better and are approachable. The fact is that our scheduling of programs reflects the rhythm of life in the agriculturally-based economy of rural villages in this century. If we successfully compete with the bars and clubs for these people, adjustments must be made.