Schools typically purchase in larger quantities, often 10 to 20 videos at a time. There are tens of thousands more in this country alone. Recreational groups sponsored by government or other non-profit groups. Currently, IFPO does a brisk business with military base purchase orders from only a few bases. Many other groups sponsor recreational programs that would be very interested in photography instructional videos.
Groups plan trips.
Vacationers use cameras and camcorders. Photographer's swap meets or flee markets are ideal places to set a booth and market IFPO products. But if you don't have the merchandise, be sure to get the name, address, and phone number of each person that stops by your booth. Each one is a prospective customer for the future. If you run out of copies of Today's Photographer at your booth, you can always mail them one in the future with a special offer flyer of some kind.