The distributor also receives a percentage markup on the merchandise. This creates an exponential effect of potential revenue sources. Many DSO's also provide bonuses in the forms of cash, vacations, cars, or other gifts. But within this search, there are many individuals who get lost in the search. DSO's appeal especially to people who see only poor alternatives compared to direct sales.
Many companies provide quizzes to appeal to potential distributors.
Finally, it says that Bodywise is the Healthy way to do business. Mary Kay really emphasizes the needs of women. Not only is it appealing to financial needs, but also the need to do something greater for society. Since an increase in consumption in America around mid-century, one income in households has become limited. Women, however, have not enjoyed a fully integrated work force.