Malls meet the Internet.
The convergence of two seemingly different worlds in retail. Convergence offers a unique value to General Growth. It adds a new proposition that appeals to customers who don't visit malls fre- quently and provides alternative ways to attract existing customers to the mall. The public launch with links to GGP individual mall sites was November 9. The site was created as an interactive medium capable of communicating with GGP shoppers at home, at work and in-mall.