As a business progresses through layers of marketing, costs incurred tend to increase, due to both the complexity of the marketing plan and the implementation time. Effective use of email tools can make it easy for you to provide your site visitors and customers with information they need and want, while at the same time keeping your marketing costs and implementation time down. Email is a powerful communication tool.
Email marketing requires only an email account and time.
Comparing email to other traditional types of business communication can easily identify the importance and advantages of email. When compared to postal delivery, savings on printing and postal charges combined with the shortened communication cycle are measurable advantages. Limitations on time and distance can also be overcome when using email. The requested information is sent automatically by return email, usually within minutes of the request. Autoresponders are an essential marketing tool for the online business.