And it's good for the end users as well, offering them more solid choices and more confidence in the outsourcing of applications. Despite the growing awareness of ASPs, though, providers still face some hurdles to overcome in the quest for customers. Customers want to know why an outsourced solution is more advantageous than writing and hosting an application in-house, and ASPs must answer with a believable sales pitch. We can come up with a pretty compelling total cost of ownership story about letting us house their applications. Providing Customer Service is Key Another critical selling point for ASPs is customer service, both for the customer and the customer's customer, said NetDespatch's Clark.
Customer service is everyone's main concern.
ASP is about providing a service both to the company using the application and to its customers. But cost savings, customer service and good ROI often aren't sufficient. Customers are asking about reliability, backup and exit plans. For an App-Planet profile on Atomz, click here. When details about reliability and exit strategies are discussed earlier rather than later, everyone can proceed confidently with ASP agreements.