Informing the public about a merger is never easy.
Emotions run high due to brand loyalty, culture differences and history.
Now, throw in two of the largest volunteer groups in metro Atlanta, at least a dozen different Boards of Trustees, financial supporters, medical staff, employees, the media, and, most importantly, sick children and their families. On Thursday, Sept. 2, join James E. Tally, Ph.D., president and chief executive officer of ESR Children's Health Care System, as he discusses his hands-on approach to communications during the 1998 merger of Egleston Children's Health Care System and Scottish Rite Children's Medical Center. He also will discuss the planning and implementation of communications plans for varying audiences and the new system's plans for the future. In addition, ESR brings together the teaching and research capabilities of Egleston, which is affiliated with Emory University, and Scottish Rite's private practice model to create a full complement of nationally recognized pediatric programs and services. Dr. Tally was previously president and CEO of Scottish Rite Children's Medical Center.