That's the way it works with widgets. Water should be no different. With higher prices, people would be less wasteful. Another alternative is to increase the supply. Florida is surrounded by water.
Desalinization plants can turn seawater into drinking water.
The technology is getting better all of the time. Capturing some of the 1.5 billion gallons of fresh water that bubbles up daily in the Atlantic Ocean from a spring about 2 miles off the coast of St. Johns County. For the dim bulbs in Tallahassee, there's one slight drawback to these and other alternatives. They would cost money. And being cheap is why the Legislature and Bush want to take a chance on storing untreated water in the first place.