It continues to consult regularly and widely, extending the process to ensure that other voices particularly those of people living and working in the South are heard, reflected upon and acted upon and a richer, more responsive dialogue develops. Exchange s underlying principle is that it supports new initiatives or meet those needs that are not being undertaken by others and therefore are unlikely to be met. It aims to facilitate, enable and strengthen work within the health communication sector. It provides a leadership function, without imposing a pre-set agenda. As a facilitating body, it is committed to a process of learning and reflection, and to enabling others in the sector to benefit from such approaches.
Exchange builds on existing strengths and resources in the health communication sector.
Exchange s strategic direction is set by an international Steering Group of up to 15 members. As much as possible, this group reflects the perspectives and needs of the health communication sector. Exchange functions as a semi-autonomous unit with three staff . DFID has provided the initial funds. However, particularly towards the end of the second year and through the third year, efforts will be made to leverage additional funds from other donors interested in communication work.