Otherwise, company processes might as well be outsourced to an equally disinterested third-party. No wonder we live in a world full of outsourcing and commoditization. Hence, there is an inherent danger in a total reliance on the generalizations of intuition, in an individualized, counterintuitive world. A compelling vision and strategy are about pushing the envelope to outperform the competition.
Intuition is based on the lessons of the past.
Trusting our intuition is the most natural of all things. We trust the past, even though the past is often characterized by one important condition, less. And even though our assumptions about the present and the future may be correct, we tend to act on those assumptions based on conclusions that magnify past mistakes. The intuitive conclusion seems to be, more often than not, MORE of the same. In Point I spoke to the president of a large, privately owned business recently.