It is the primary responsibility of every web designer to organize the information on their web pages for the most effective communication. Content is always more important than form. However, the designer must also guide the readers eyes through the information. This is always true of creating a composition of text and graphics, whether on paper, or a computer screen.
Effective design is especially important on the web.
There are thousands of web sites competing for the user's attention. It is also the designer's responsibility to make the document distinct and eye-catching. The trade-off here is, to create an attractive page that doesn't take forever to load. The average web surfer will give a page about 10-15 seconds to make sense and be useful, or at the very least entertaining. Sometimes the web designer is also responsible for installing and maintaining the web pages, and occasionally the web server hardware and software.