The Ad Club. The Ad Club is open to all JMU students who wish more experience and information about careers in advertising. The club is housed in the School of Media Arts and Design. Mu Kappa Tau. Mu Kappa Tau is an honorary marketing fraternity for those with high scholastic records.
Admission is by invitation only.
The club invites speakers and engages in joint programming with other JMU student organizations. Retail Executive Advisory Council. Several students interested in retailing as a career are invited to attend and participate in this advisory council composed of upper-level managers and recruiters of direct marketing and retailing firms and associations. Major Requirements Marketing majors conform to the general structure of the B.B.A. degree program. The B.B.A. degree in marketing requires a minimum of 120 credit hours of undergraduate course work.