Customers reorder faster and more often when promotional products are used instead of coupons. In a study by Southern Methodist University, customers receiving promotional products reordered up to 18 percent sooner than those who received coupons and up to 13 percent sooner than those who received no promotion. Promotional products effectively reinforce employee sales contests, too. Supplier firms manufacture, import, convert, imprint or otherwise produce or process products offered for sale through promotional products distributors. There are more than 3,500 supplier companies in the promotional products industry.
Distributors act as independent agents and sell products to their clients.
There are over 20,000 distributor firms in the industry. More than 6,000 are members of Promotional Products Association International. All Rights Reserved.