Talk with the IT community in our Discussion Circles . Burger King builds its restaurants across the street from McDonald's because Burger King knows, absolutely and unqualifyingly, that people are showing up there to buy hamburgers.
Healthy competition expands markets , and is a wonderful dynamic to behold.
If you want to stand out in competitive markets, you can do a lot worse than follow the precepts of Emily Woods, CEO of J. Crew, the highly successful clothing operation. She was interviewed in The Wall Street Journal last November, and I'm going to elaborate on some of her precepts as I think they pertain to consultants. The initial, boldfaced sentence is hers, and a cause of her great success. The remainder of each paragraph is mine, as I believe the point relates to what we do in our profession. Solve problems better and faster.