Read Publishers Weekly , Independent Publisher and other sources of information about the book business. Join PMA or SPAN and read their monthly newsletters. The publishing business is changing rapidly and you have to keep up with it to remain competitive. Act creatively Some people think that intelligent thinking is different from creative thinking. However, they are similar in the sense that creativity helps you discover and implement imaginative ways of applying your wisdom.
Innovation is resourcefulness, the ability to look at a task and find new ways to perform it.
It is a playful way of looking at ordinary events, stimulating your thinking and inventing new ways to accomplish results. Creative thinking is productive and fun. They performed this feat by delivering homing pigeons to 500 prospective customers. The recipients indicated their willingness to see a sales representative by choosing yes or no and then releasing the bird. Your creative idea may be a totally different way of accomplishing a result or it could be a new combination of existing ideas.