In the past, most exports from the developing world have been either raw materials or manufactured goods. Now, services and intellectual property can be exported as well. Virtually any job that does not require a physical presence is a job that could be held by a Jordanian. This is easier said than done, since the first temptation of an entrepreneur is to try to offer something to everyone. If you can't explain what your company does or will do in a sentence, you probably need to rethink your plan.
Great things can come from thinking small.
When UPS began, it was just three guys with bicycles. Hewlett-Packard was not much more than Mr. Hewlett and Mr. Packard. I hope you will learn from the mistakes we Americans made in the past few years, and not confuse magical technology with a magical business proposition. As a survivor of several dotcomedies myself, I can tell you from painful experience that that pie in the sky is not a very nutritious diet. This piece is adapted from his keynote speech at last week's Jordan E-Commerce Workshop in Amman.