MLC prides itself on its knowledge of today's consumers and the changing market place in which it operates.
Information is gathered from a variety of research studies and data collecting agencies.
The Taylor Nelson Family Food Panel provides information on how products are consumed in the home. Healthy eating and 'food scares' have become a key concern in recent years, and data gleaned from this research is used more and more in the formulation of marketing plans. Millward Brown records consumer attitudes towards meat on a weekly basis. It also tracks consumers' awareness of British Meat advertising and the messages absorbed by them from the advertising. Findings from the research are used to update existing messages and in the formulation of new advertising messages.