This is probably the first time that an automaker was happy that it didn't sell more cars. Presumably, the loss has a whole lot more to do with running factories at significantly less than full capacity than it does with providing incentive money.
Consumers are a fickle bunch, and they always want novelty.
Which is what Saturn has deftly managed not to provide customers with. It has had superior service. A great sales environment. But it has also been rolling out cars that are too long in the tooth, despite minor molding modifications and the third door in the coupe. If there was ever a brand that was mismanaged, it is Saturn.