It seeks, ostensibly, to enhance the quality of working life, but achieves the reverse. The crass stupidity of this view, suggesting how employees are expected to behave, does nothing but apply even more pressure on already overloaded executives. Far from using technology to enhance our lives, BT's insidious message simply slices even more time out of life at home. BT is preying on the guilt many parents already feel for working long hours. Families need parents at home.
Kids deserve the time and undivided attention of their mums and dads.
They do not need parents who are too busy and stressed by extending their office hours into the home. Britain already has the longest working week in Europe and the situation, instead of improving, is actually getting worse. Research from Kent University shows that the average British household with two working adults is now working seven hours more a week than 10 years ago. We are not only working more hours in this country, but we are also having to work harder. The time has come for ethics of work to be re-examined and for society to readjust the balance between work and life.