Yet 74 percent say they are willing to share unidentifiable information with sites such as age, gender and zip code. Regardless of the type of e-commerce site visited, a majority of consumers are still wary about privacy protection. Ninety-one percent are willing to share opinions anonymously if they can influence the organization requesting their viewpoint. What is encouraging is that individuals seem willing to voice their opinions anonymously in surveys like this, especially if they can influence the future product and service offerings of retailers and manufacturers. Active Research's independent consumer privacy survey was completed March 21.
Findings have a margin of error of plus or minus three percent.
Active Research Survey Methodology Active Research continuously collects information from hundreds of thousands of e-commerce consumers directly at the point of shopping at more than 35 portal and consumer information sites. Through its partner network, Active Research can measure actual consumer behavior and deliver statistically accurate results within days from its ActiveFlash survey service. All information is collected with the shopper's permission. Anonymity is strictly enforced and the individual's identity rigorously protected. About Active Research Active Research provides Web-based Market Research Automation services, including surveys of actual shoppers every month through its network of buyer's guides.