The concept is evolving quickly, and exchanges are developing rapidly across Europe. Analysts suggest there are now more than 600 electronic marketplace offerings, with new ones being launched daily Companies are increasingly looking at every link along their value chain to see where they can squeeze out more value from their activites. KPMG Consulting has a wide understanding of the digital marketplace phenomena and, in its Electronic Marketplace report, sets out the huge potential for commercial advantage. It's quite clear that exchanges can help organisations unlock corporate value. Companies are increasingly looking at every link along their value chain to see where they can squeeze out more value from their activities.
Exchanges can provide the answer by reducing costs through enhanced procurements systems.
There are many examples today of trading hubs that have managed to reduce transaction and purchasing costs, while allowing for more dynamic pricing. An expanded supplier list enhances market liquidity, and a static trading environment is transformed to a dynamic one. Setting up an e-marketplace would not only improve business performance in the short term, in the longer term there is the potential for spinning off the exchange, into a separate entity. Collabortion is key, because, as with any joint venture, choosing the right partner with common objectives is essential. This could mean that former foes, fighting for market share in the same territory, will come to realise that working together has benefits for all.