Trust seems like an unusual word to use in this context. Trust is an important value in our culture. This creates an entrepreneurial spirit among employees, because they rely on their own judgment. On the front of the card, we tell employees that our No.1 goal is to provide outstanding customer service, we ask them to set high personal and professional goals, and we tell them we have great confidence in their ability to attain their goals. Our employees give back in many ways.
Diversity is a very valuable part of their input.
Our workforce mirrors our communities, so that our customers feel comfortable and understood, making our stores richer places to work. And our partnership with our employees helps generate great and profitable ideas. Pay for performance also is a critical part of what we do. The types of people we attract are dynamic, change-adaptable, and motivated to excel. This is a major reason that Nordstrom has one of the highest levels of sales per square foot in retail.