It's that foul. But Bong Water doesn't taste like bong water. It's sweet and strong. The name just popped into his head, he says. But none of this is a big deal.
Any doofus can bottle some fizzy sugar water and name it after goofy dope slang.
Where Scott exhibited his genius is in the marketing, the hype, the spin. The company is against them, and I'm against them personally. Bong Water is a hip alternative to drugs, he claims. Now, this is some inspired spin. You've gotta admire a guy who can say this stuff without laughing.