But with the banners attached, of course, it became like a sail. Even if a banner comes designed with wind slits, pulling it taut can still cause it to act as a sail. It's the tendency for promoters, of course, to want to put as much sponsor-pleasing signage up as possible. However, it's easy to forget, in one's zeal, that there are critical safety factors at stake. The lighting is key to building atmosphere and excitement at an outside event.
Good lighting helps build that kind of memorable atmosphere.
Obviously, you also want quality audio, but the lighting is currently going through some fantastic changes. For example, you see more and more concerts, inside or outside, using moving lights and so forth. Moving lights are lights that actually move in some sequence with the act, move around the stage, and often will project different patterns. There are many types and degrees of lighting that should be bid to you based on your stage and needs. Typically, systems are priced by the number of lights.