Also from Branding Asia dot Com, Deenaz Damania presents McCann-Erickson's Consumer Insights , a monthly focus on general findings from their focus groups held throughout the region. In the past Deenaz has focused on several consumer groups including women, Malaysian teens, and Malaysian holiday makers. Market Research Graffiti has just commenced with an article on market research agencies vs advertising agencies. It is targeted towards market research professionals working in Asia or on Asian accounts. While editors will be starting the column off, we hope to feature the work of others.
Contributions are welcome.
Approx Monthly . Details available from Chiyo Hyiuki . Often news items here contributed by journalists whose own papers won't print them. The scope covers South East Asia and Australia. Contributions are always welcome.