This past year we got several favorable articles in prominent papers such as The Washington Post. The second tumbler is education. While it would be nice if we could just put the material out there and expect people to read and absorb it, I think we all know that is not going to happen. In fact, trying to educate the masses is not going to work, yet. We have to start on a smaller scale.
Education has to start on a more personal basis.
My favorite, and so far most effective, approach is to let people get to know me as a person. Once they have a firmly implanted impression of me as a good neighbor, friend, coworker, etc, when it does come out that I am a Witch, they are much more open to an honest discussion and the truth. Eventually, this will create enough of a base of educated people that the propaganda in the media will be powerless at worst and as offensive to general audiences as it is to us at best. The third and final tumbler is vigilance. We must be ever watching, first ourselves so that our actions do not help to support the misinformation.