Each individual will participate in a marketing research project which will involve the following distinct parts. This will be achieved by working with a group of students. Several assignments relating to the project should be completed individually. These assignments can be based on group discussion but should be done independently. Each group will define a problem to study.
Groups are free to choose any problem.
You could choose a problem that is relevant to students so that you can easily collect data on campus. Alternately, a problem for which data can be collected through telephone calls may also be easy. Another possibility is to collect data through the World Wide Web. Each individual should submit this separately. This assignment can be based on group discussion but should be done independently.