Divided on their ideas as to how to meet the issue. Engage in discussion over the issue. As issues vary, so do the corresponding public. Develops a collective opinion, never a unanimous one. The issue that creates the public is usually set by contesting interest groups.
Groups have an immediate private concern in the way the issue is met.
They endeavor to win to their position the support and allegiance of the outside disinterested groups. The disinterested group is put in the position of arbiter and judge. The interest groups try to shape and set the opinions of those relatively disinterested people. Show how the science addresses people s main concerns. Brush up on communication skills .