Information between different media sources cannot be out of sync. If you're watching a documentary on television that directs you to the associated Web site, the information provided by that site should match the television program. People are losing patience with bad experiences. You have to look at the brand as a total experience. In an increasingly crowded media marketplace, evoking emotion will be key to capturing the attention of audiences, said Pittard.
Emotion touches people's hearts and it opens up their minds.
Those are an extremely powerful combination. I have absolute respect for writing and am an avid reader, but I think that as far as creating an impact and an understanding with other living creatures, the combination of moving images and sound is more powerful than the written word. Creating letter shapes, forming words and arranging those words in an order that expresses a thought or idea is a complex process and not as powerful as the experience provided by the natural senses we are born with. This is the power that's at your fingertips when you combine media forms of image and sound. Customers will always choose brands that enhance their lifestyle.