Knowing why customers buy from your company can help refine your marketing communications message. In this way, you can attract other prospects that value the competitive strengths your company offers. Ask your sales representatives and your customers why you were chosen and why that reason is important to them. Leverage this strength in competitive situations. Rules of thumbing through.
Large ads draw more readers than small ads.
Running a small ad every month is better than running a large ad one or two times a year. For overall effectiveness and better results, advertise as frequently as possible. This may mean smaller ads in black and white or two-color at first. You can build up to larger ads and use of four-color. The more consistently you advertise, the better your chances of being in front of prospects when they are shopping for new ideas, new products and solutions to their problems.