Never before has the sexual orientation of the fan been of concern. With lesbians making up such a large proportion of its audience, it's not surprising to find the WNBA taking the next logical step and marketing to them. It is, after all, a league of women that celebrates Black History month and designates breast cancer awareness and pride days. What's remarkable is that the press has found it newsworthy to report on these tactics. While the WNBA's interest in lesbians is financial, the decision of the press to report on this market focus is downright suspect.
Male fans are only of interest to the media when their behavior is scandalous.
We often hear about deaths resulting from soccer mobs or assaults on women by male celebrants at a game. It's news because the press makes lesbianism scandalous. I say the queer community should team up with WNBA and take the scandal away. We know the WNBA cares about gay pride because there's a buck to be made. And we know that lesbian fans lay down cash money for quality women's athletic entertainment.