If you have one in place, make sure that it reflects the mission and objectives of the parent organization. To whom does the Information Center report. Take a look at the organizational structure. Draw a chart to help you determine the hierarchy of command and where in the hierarchy of command the Information Center lies. Just as no company can successfully market to every single person, no Information Center can efficiently serve every single employee.
Groups have different needs.
This list will provide a rough guide to areas that may need to be marketed more effectively. Be aware of any changes in the quantity and quality of the staff in the Information Center and the organization. This may effect both the Information Center and the organization s ability to carry out its mission. Study the Information Center s user population, its environment, its resources, the competition, and the parent organization itself. Find out what makes up the Information Centers user population.