It's important to have a sense of golf history. It's important to know who these people are and what they believed. Regardless, the current best sellers at Olympic are books by sports psychologist Dr. Bob Rotella. Maybe that's because Lucius keeps a sports psychologist, Dr. Carolyn Hoffman, on his staff. Ah, the club that has everything.
Books are extremely cool.
In Ann Arbor, Mich., Brian Lewis, founder of Sleeping Bear Press, is a third generation publisher. He loves golf books. They stay in your mind. If this is golf in the intellectual kingdom, a wonderful example is A Wee Nip at the 19th Hole , by Richard Mackenzie, caddie manager at the Old Course at St Andrews, Scotland. In 1984, the rebellious Scotsman led his caddies out on strike.