The intersection of Stockton's Pacific Avenue and Robinhood Drive is dominated by a 40 foot tall gleaming monument known affectionately as HERB, an acronym for High-Powered Electronic Reader Board. Herb has two display screens which can be seen from all sides of the heavily traveled intersection.
HERB advertises for local, regional, and national companies, as well as non-profit organizations.
The display screens are constantly filled with movement and information. Advertisers receive one ten-second commercial every eight minutes. Adding these common sense features to your advertising mix will make all your media work more effectively. Since 1987, Sherwood Corners Broadcasting has displayed over five million messages. Area residents have come to rely on HERB for information on new businesses, local events, retail sales, consumer products, and even what's playing at local theatres.