This class will focus on the lessons learned by PR practitioners who have faced major PR challenges and company disasters. Learn from private industry experts how to overcome even the worst PR crises, and how to turn a negative situation into an opportunity to disseminate your message. This excellent class is designed for the more seasoned PAOs. Computers and Public Affairs Products - This class will offer an overview of how computer software can be used to aid in the creation of basic PA products, such as, flyers, business cards, letter heads, labels and envelopes for mass mailings, and brochures. This is a hands-on course to be conducted in a computer lab.
Class size is limited to the number of computers available.
Learn how to win their support and how to establish long lasting relationships with them. Taught by panel of national VSOs. Learn how to make your voice be heard without causing the opposite party to lose face. Learn how non-verbals can influence the outcome of your interactions with others. Useful to PAOs who have access to management and policy makers, or who have to deal with tough media or a hostile public.