Ask them to join you once a month for lunch. Most business owners are too close to their product and their industry to see things the way a customer would. A consumer advisory committee can be an inexpensive and eye-opening experience. Show, Don t Tell The most important lesson a writer can learn is summed up in three short words Show, Don t Tell. These three words are just as valuable in the world of sales and marketing.
Good writers create a sense of being there.
They use words that show what is happening. They create a feeling - an emotional response. Good writers, like good marketing professionals, know that emotion sells. As rational as all of us believe we are, most of the major decisions we make in life are emotionally driven what we choose to do for a living, where we live, what house to buy, whom to marry, whether to have children, what color and style car to buy. La Petite picked a woman s voice which was gentle and at the same time authoritative.