They are America's least politically assertive age group. They have never had a president elected from their ranks. They were the original Bobbie Soxers. They made up Kennedy's Peace Corps. The litigators, arbitrators, and technocrats of a society they ve helped make more complex.
Guilt is a motivator.
They will respond if they believe a response is needed. The key is conveying that belief. Discipline is a way of life. They are not easily swayed by simple enticements. They are willing to sacrifice to meet other s needs.