These companies already have a pretty good head-start on the new hypothetical company. Plus they certainly have a lot more experience in selling rocketry products. The new company is going to have to work hard to set them self apart from all the other guys. It is likely that lots of marketing and money isn't going to do it. If that were true, then Quest would have been an easy winner.
Internet marketing is seen by many people as being dirt cheap.
That is a lot of cash to get buyers, and the rocketry market is even smaller. I don't write this article to prevent someone from starting a new rocket company. I think it is good for us all to dream a dream. But there are some realities that must be first overcome. Personally, I like to think that Apogee Components has the solution to the question about replacing the motors that Estes is discontinuing.