Jim and his wife Laurie are transplants from Memphis. They used several real estate Web sites to save time narrowing down the choices by neighborhood, size and price. And successful sites do more than just advertise. Some allow you to search Multiple Listing Service Directories. Others give you virtual tours of homes.
Consumers are learning when it comes to real estate, it's a powerful tool.
To stay competitive, more and more realtors are finding a web presence is something they can't be without. Gordon says her company's Web site brings in buyers from all over. The trick is getting them to the site. I've got my Internet site on everything from post cards, post it notes, to the sign under. Jim Lukanich says the web worked so well buying the house, he'll use it to sell it.