The salesperson asks your level of experience and expertise and where you like to ski. They ask what kind of skier the consumer is and where he skis. They fit the product to you. We're always looking at tomorrow, not just today. Which explains the launch of Clive, Schlesinger's next challenge.
Eagle Creek is very lined up to baby boomers and that demographic.
But there's a big population boom of 10 - 24 year olds. They are the first generation to develop their own brands. We saw this happening through our own kids. These alternative brands are in the action businesses - skate, snow, surf. You wouldn't know unless you looked in those marketplaces, but it's a big growing business.