To be removed after use. When Martin Homlish came to SAP AG to sharpen the German software giant's marketing, his first move was to shoot down the blimp. Meeting with his new colleagues in Germany, the American winced as they sketched out a plan to fly an SAP blimp from San Francisco to Berlin.
Blimps are slow, hard to turn.
They're full of hot air. That's not the image we want to project. Only later did he mention that the most famous German airship to fly American skies was the Hindenburg. It's an effort critical to the German company's future. Since SAP's founding in 1972 by four programmers, engineering has been its strength, and in the 1990s, that alone fueled its growth.