This allows it to be easily shaped into jewelry or made into coins or bars. Pure gold is bright yellow and has a high luster. Gold has been prized and valued throughout history. It is still prized and valued today.
Gold provides the best protection against inflation.
It is the most effective protection of purchasing power. The purchasing power of gold has not diminished since Biblical times. According to the Old Testament, during the reign of King Nebuchadnezzar, an ounce of gold bought 350 loaves of bread. Today, an ounce of gold still buys 350 loaves. Gold has been sought and mined for centuries.