Today we have 912 newsletters and over 50 million subscribers. No, we didn't forecast it at all. We were thinking that we would be doing well, if by the end of 2000 we had 12 million subscribers. Every single one of those people have come back and said we were right. And I suggest that they don't know how to advertise, because they're too hooked on banners.
Banners are the absolute worst advertising medium in the history of advertising.
We've done billboards, radio, and television. The only advertising medium I think that could be worse than banners is underneath your welcome mat on your doorstep. Underneath, not on top. All these companies that have grown up around the banner, they will not survive. Because it isn't sustainable.