That limits what you can do. A successful effort will consider pictures as well as words. Instead of higlighting your translated by pages by linking to them with an image of a specific country's national flag, Allan suggests offering a picture of your product and some words in that language, in a font familiar to that country or region's users. For instance, showing Austrians a German flag to claim you understand them doesn't work. Executing a strategy through localization doesn't just mean handing your Web pages over for translation.
Electronic commerce requires home pages and templates done by humans .
As the site changes you have to keep it translated. Once you've done the human translation, things like machine translation can be used at half the cost, says Allan. But when you make that investment, he warns, make sure you're ready for feedback. So your customer service needs to respond and understand. We see an increased use of machine translation in terms of incoming traffic to understand an e-mail coming from a customer.