Learn, plan, then launch. Don't be tempted to launch first. Yet consumer confidence is more concerned with the false perception that the Web is not safe. The media has jumped on those rare stories where credit card numbers were accessed illegally, and thus has helped to shake the average consumer's confidence in e-commerce. However, different companies have completely different opportunities.
Internet marketing is company specific.
Strategic analysis and planning must be completed before expectations can be set. Only then can these expectations drive the decisions regarding the nature of the company's Internet presence, and requirements for effective Website development and implementation. Under certain circumstances email can be used as such a complementary marketing tool, however your company must ensure that the content of the mailing is both relevant and interesting to the recipient. Fundamental marketing knowledge and customer are critical ingredients in developing and implementing effective Websites for companies. Success is about meeting or exceeding your customers' expectations.