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Japan currently represents a quarter of Hawaii's tourism industry.
Enter Konishiki, who remains one of Japan's most beloved former athletes and often appears in television ads and talk shows. He no longer wrestles. The Hawaii Visitors and Convention Bureau this week began a multimedia campaign in Japan featuring the Oahu native who was born Salevaa Atisanoe. There are 16 million Japanese that travel. They don't come much bigger than Konishiki, whose girth will grace TV commercials, railway station billboards and magazine and newspaper advertisements.