Much of public relations is common sense. A new teacher's first real experience with technology is likely to occur on the job, especially if the teacher's undergraduate or student teaching experiences with media centers and technology were limited. Media specialists should do whatever it takes to ensure the person has a successful experience. Be visible in the broad educational community. This includes the school board, community groups such as county historical societies, civic groups, universities and technology service providers By being visible and credible you will build relationships that strengthen the program Provide extended hours as much as you can.
Longer hours are a great PR tool in addition to meeting the needs of students.
When possible, arrange staffing hours or recruit volunteers to provide media center and lab access before and after school. Some of my favorite situations are seeing parents work with the children in the media center before or after school. I am certain those experiences provide valuable, positive public relations. Provide collections to meet special audiences such as ESL students or teachers who want to read the Oprah books. Offer space to in-school groups needing a place to meet, work on curriculum or just get together.