This progression is fortunate. It has allowed wars to evolve into sporting contents, as with the Olympics, and other physically less violent forms of competition. The damage to psyche and spirit still remains. Losers are shamed regardless of the magnitude of their achievment in reaching even second place. Warriors accept suffering as an inevitable consequence of sin or villiany or victimization.
Losers deserve to suffer.
An Eastern story illustrates the growth of warriors exceptionally. A master swordsman is aging and wishes to pick one of his three sons to succeed him as the head of the school of swordsmanship that he founded. He proposes a test. Placing a small ball on the sill so that it will fall when anyone enters the door, he summons the youngest son. The ball falls and the son splits it in mid-flight.