Patients are ill. Marketing sets the price for all. Also, marketing must determine the optimal timing for a new product introduction. Birth control pills and the social environment, atmosphere. Even if all of the others are correct, the product might still fail because of promotion.
Advertising is the most visible form of promotion.
But, marketing communication is a two-way process. Marketing is the study of how these gaps are anticipated and removed. The essence of marketing is exchange. From the producer's view, markets are people with money and felt or quiescent need. 4. use right flow.