If your business relies on a great deal of cold calls and referrals, then you know the importance of properly qualifying prospects. Qualifying allows you to learn about your prospect and their needs in order to determine how your product can meet those needs.
Guerrillas can save time by using the telephone as an effective tool to pre-qualify customers.
The phone enables you to play the odds, covering a large geographic area to screen potential customers and set up appointments. It is essential to accurately track these calls and designate whether a prospect provides low or high customer potential. When organizing your call schedule, move the lower-potential prospects to the bottom of the list. Catalog all the calls you make, maintaining a call-back schedule. Update this schedule frequently.