Just as we have the ability to do things with greater or lesser attention and care, so too our energy comes in many forms. What many would consider love comes in both conditional and unconditional forms. As hard as it is to imagine, sending love into a situation does not allow it to resolve. Rather it pours in additional energies, fueling the conflict even more. Any time love is sent to a situation or person you are establishing a connection with them.
Energy always moves in two directions.
Therefore to whatever extent the love you send is conditional, those conditions will be 'lit up' by the return current from the person or situation. As you gain greater power, greater 'feedback' will occur. Holding a situation in unconditional love allows situations to work out as is best to the divine plan. Note that this is not sending love, but rather looking at a situation while staying in the presence of love that exists within your own heart. Love yourself first, then hold the situation in that same love.