Eighty-two percent of the participants consider the WWW an indispensable technology. There are five factors that influence adoption of an innovation. Relative advantage, compatibility, complexity, triability and observability determine adoption on an innovation. Relative advantage is the degree to which an innovation is perceived as being better than the ideal it supersedes. Compatibility is the degree to which an innovation is perceived as being consistent with the existing values, past experiences, and needs of the adopters.
Complexity is the degree to which an innovation is perceived as difficult to understand our use.
Triability is the degree to which an innovation may be experimented with on a limited basis. Observability is the degree to which the results of an innovation are visible to others. Virginia Cooperative Extension Information Technology Infrastructure Virginia Cooperative Extension's role is to provide the citizens of Virginia with the latest research-based information so they can use that educational information to improve their lives. Many citizens of Virginia are using computers to access the Internet for information, and Virginia farmers are among the leaders in computer use. Investment in information technology is a continuing part of Virginia Cooperative Extension's efforts to use new technology to reach more citizens.