With a little testing, you may even manage a color combination that reads clearly on-screen but prints out blank, so your invitation to print doesn't appear on the hard copy. Forms HTML includes a primitive form-building ability. They encourage interaction. They tell visitors you're interested in them. Don' t be surprised that in today's age of sophisticated, skeptical customers, they also shout from the rooftops your desire to capture a visitor's identity and add it to your database.
Forms have other uses too, of course.
You can use them to accept entries for trivia contests and other games, a universally accepted technique for name-gathering. Create a chat area for real interaction. Finally, you can use forms to let visitors order merchandise. As of this writing the most popular approach uses a shopping-cart metaphor. The system keeps track of everything.