Emigre continues to highlight the experimental spirit that lurks within the field of graphic design.
I'd like stop selling too much of my soul. The battle modern art fought with bourgeois complacency was simultaneous with the rise of consumer capitalism, where every stylistic twitch was symbolic fodder for a new, different and often modern codification of taste. Capitalism, of course, holds no special place for modern values. Modern values simply serve to brand the image of one product or class of publication over the folksy or traditional image that another product might demand. Style is market-driven.