That is such an easy thing to sell, to say that for every dollar spent on education another four are generated and pretty soon it will be five. I mean everybody's got to be on our side. But it's our voting power that ultimately is going to sell our issue, our cause. And the people out there have to understand it's to their benefit. And I think that sells it as well as anything.
Academic research is so self-serving and then to promote it.
This is actually part of a book on changing economics in universities, so it wasn't done strictly to pad our own nest. But you're right. This is absolutely being used. One qualification, though. I fear that if we define ourselves strictly as a cash cow, to use Paul Farel's term, and then a point comes where we cease to be quite so seductive in money, then we get evaluated in those terms alone.