Treat them right. And our stories will get the attention they deserve. It is an unconstitutional violation of individual privacy for the state to dictate the form of health care a citizen chooses. Freedom of choice in health care is a Constitutional penumbra right. Additionally, it is inappropriate to judge how others choose, whether allopathic or otherwise.
Education is important so that the individual can make an informed decision.
Develop talking points on local issues. The local chapter is best able to do this. Send the draft to national for review. Ask your local politicians, media and public their views and solicit questions regarding your issue. Document those questions and develop answers.