Deborah McAdams, Harry A. Jessel, and Bill McConnell are three members of a team of writers working for Broadcasting and Cable. Jessel is not only a writer he's also head editor. They all have some of their own columns and cover their ares of expertise in their reviews. Some of the Journal's regular department features include Jessel's Column, and Two Cents. Broadcasting and Cable also has it's own column devoted to television ratings.
Many companies have a page or two of advertising through out the journal.
Dot TV, Columbia Tri-Star, and Commerce TV, can all be found from cover to cover in Broadcasting and Cable. Most people can not do this on a weekday. Jessel would like to see the games played how they were thirty years ago, on sunday afternoon.