By Cathy Hinkle Putting out a church newsletter is a given in most congregations. A harder job is utilizing your newsletter's full potential. Here are some ideas that may help increase the effectiveness of your newsletter. Defining the purpose of your newsletter is key. The better you know what you hope to accomplish, the more likely you are to reach your goal.
Incomplete information discourages attendance.
Share the purpose behind the event as well. Use boxes, pull quotes and clip art to draw attention to the most important information. These may catch the eye of more readers as well. Mail the newsletter early enough that folks get the information before the event happens. Think what kind of gathering would have the most appeal to new folks.