Artists and Arts Organizations Become Viable Businesses , by Ellen Gerl. This resource will be invaluable to anyone interested in developing or refining a program to help artists and arts organizations dramatically improve their business acumen.
Business incubation catalyzes the process of starting and growing companies.
A proven model, it provides entrepreneurs with the expertise, networks and tools they need to make their ventures successful. Arts incubators have adapted the incubation model to help artists and arts groups focus on building their businesses and their markets. Based on the experiences of six Arts Incubator Alliance programs, Incubating the Arts takes a no-nonsense approach to developing and managing arts incubation programs. This book is a five-star addition to the literature on business incubation,' says Adkins. The top executives of these incubators have offered up the details of their everyday workings, from how they've identified funding, to client screening, to delivering a full range of business assistance.