Today, the notion of scent in the household persists as a lifestyle trend. Consumers look to a fragranced environment to add quality to their lives, enjoying such items as scented candles, fragrance sprays, shower gels and pomanders to provide the benefits they seek. Researchers claim the use of fragrances results in a positive psychological impact. For example, pleasant scents may heighten the senses and at the same time enhance the learning process. In addition, fresh scents may have an effect at keeping people alert.
Fragrances also work to boost moods or provide a feeling of calmness in the midst of busy days.
While silently working with the sense of smell, fragrances add an invisible colour to everyday life and special occasions, providing something of a deep, rich hue, which is often taken for granted. A walk outdoors would not be the same without the scent of pines or the smell of flowers. A world without fragrances would be comparable to a world without music, like a world without the vital shades that colour our planet, like never having experienced the lush green of a verdant pasture, or the stirring emotion of an orchestral masterpiece. How pale life would be without them.