We provide integrated solutions that give our client's users multiple points of information access. If I want a weather report on my cell phone I can get an alert every morning. Recently the company won the rights to develop wireless solution sets for Vodafone AirTouch wireless Internet portal. The Vodafone portal will offer mobile phone users increased services, ranging from trading and banking to flight booking. It will also offer calendar capabilities, e-mail, games, news, and listings information for movies, hotels and restaurants.
Content needs to have a business strategy, it needs to be sticky to obtain ready customers.
To that end iXL and others are building out transaction and other sorts of two-way communications services for the new platforms. Sharma argues that content should be a default that draws consumers, but real-time services should keep them coming back. For instance, phone trading should be synchronized with an online system. Consumers are a lot less forgiving these days than they were in the days of the early Web. Although the wireless industry is still new to the Alley, most service providers said people on wireless devices would use the Internet primarily to get quick information.