Public Relations - Build an image from the beginning Seek out examples in the media of promoted community services, charities, etc. Determine the best community cause you can best champion with your product. Develop a plan which clearly shows you and your product aiding that cause. Develop all free media avenues to publicize your interwoven cause. He who has a thing to sell and goes and whispers in a well, is not so apt to get the dollars, as he who climbs a tree and hollers.
Ideas are like children.
There are none so wonderful as your own. If you sell or lease your idea, maintain a degree of participation in the marketing areas. If applicable, entertain offers from co-venturers. Aim to remain involved with each phase of your product's development and sale. Utilize only the services you need.