It is not. Not by a long shot. That initial word evolved into words that then evolved into full-fledged languages. The Internet, while indeed a powerful communication tool, is just the latest in a long line of spectacular human achievements that facilitate communication. Until you start to read it.
Companies interact with people that the marketing department calls customers.
I am convinced there is a direct correlation between a company's size and the likelihood of finding the name, telephone number or e-mail address of a human being on a website. Reading The Cluetrain Manifesto may change the way you do business. Driving it on their terms and not yours. Or not with you.