Cheer was also advertised to work at all temperatures, which is relatively meaningless to the Japanese who generally wash in cold water. In Africa, Gerber marketed its famous babyfood with the picture of the Gerber baby on the label. To graphically support the point the ad paired the names of countries below the pictures of foreign coins. Not to be outdone, for it's in-flight magazine, UAL headlined an article about Paul Hogan, star of Crocodile Dundee. Johnson baby powder was marketed in Japan but it failed on its first try.
Japanese homes are very small and simplicity and neatness are paramount.
Consumers could not tolerate the dust that collected everywhere when the box was shaken. Unfortunately, gelatin is sold only in its jellied form and the powdered is not considered proper. Problems were barely avoided by a quick product change. When President George Bush went to Japan with Lee Iacocca and other American business magnates, and directly made explicit and direct demands on Japanese leaders, they violated Japanese etiquette. Some analysts believe it severely damaged the negotiations and confirmed to the Japanese that Americans are barbarians.