Give your employees time to learn about navigating, sending and receiving e-mail, reading online publications, and exploring discussion groups, mailing lists, Gopher and Web sites. Start an in-house Net user group and hold weekly meetings to discuss progress and answer questions. If you're planning a Web site of your own, appoint a company webmaster. Give him or her the time and resources to learn just what your options are for doing this. Even if you end up hiring out the Web site construction and server space, you should have someone in-house who knows enough about it to make sure it's being done properly.
Effective marketing is work.
Net marketing is no different. But hard work and planning pay off handsomely. You can learn more about Guerrilla tactics from the Guerrilla Marketing books and software and our Daily Guerrilla Communiques on marketing, selling and online marketing. The current Weekly Guerrilla can be found by clicking here . Server by Mindspring .