Extend the 40-year reputation of the Perkins name with quality products and service. Maintain Perkins consistentcy, reliability, and leadership in the family-dining segment. Expand Perkins breakfast heritage. Distinguish the Perkins name in quality food. Anyway, that is some of the operating ideas that Perkins has in running their business.
Location is the next hurdle to cross.
Perkins has 5 ideas that are set in stone as far finding a good location. Pin corner at interstate and surface street or near destination retail complex. Widely used in big cities and near major shopping areas. Hotel sites must have separate outside entrance and an exterior that can be converted to Perkins signature identity. Fees for starting up a Perkins franchise is where the money really starts changing hands.