Emerging markets, such as those in developing countries, or in population growth areas, or expanding demographic categories. Or global markets that will want products or services like yours. The possibility of adding excellent individuals to your team, or of making strong strategic alliances. Faster business processes that could be adopted to gain competitive advantage. Opportunities are new things, or old things never developed to full power.
Every organization has opportunities.
The trick is to recognize and identify them. Threats Threats are indications of impending failure. Threats can be obvious or invisible, emerging or powerful. The important goal of this analysis is to discover and recognize and identify sources of threats. Don't get sidetracked, yet, in the Chicken Little panic syndrome.