I just started promoting PlanetLuck and Winnersland last month. No page should be more than three clicks from home. Keep the file size down so pages load fast. Don't clog pages with banner ads. Text ads can work as well as banners.
Freebies are magnets.
Learn everything you can about search engines and submit your sites accordingly. Communicate with your customers with regular e-mails. Make sure you provide them with your complete contact information. I am going to do a new web page, and I can not find any graphics anywhere that are to my liking. We modify their images as much as we can.