Merry gave a three-part definition of value added agriculture. She said it is the trans-formation of a farm output and that increases value in the marketplace. Value added agriculture addresses the economic factor only. It recognizes production practices and market strategies that consumers value. As we look to methods of adding value in our individual farm operations, determining consumer values should be considered.
Ethnic marketing affects the largest population growth in the country.
It is an identifiable segment of our population. It often is combined with relationship marketing. Organic markets are the fastest growing retail segment in the food industry. By year 2008, it will make over 10 percent of food intake. Organic markets are often combining with other attributes.