Net name entrepreneurs Originally, domain name 'killings' were made by cyber squatters, who registered well-known brand names and sold them on to the owners of those trade marks. In recent years, though, courts have taken a dim view of cyber squatters, forcing them to release web addresses to the rightful brand owners. Other internet entrepreneurs have registered countless family names, just in case a rich individual wants to have his or her very own URL and e-mail address that comes with it. If they attract enough page views, the net entrepreneurs can approach the target company and try to sell the web address.
Firms can then redirect the punters to their real home page.
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