You have a brand whether you know it or not. Whatever yours is, you must keep it in front of your customer. This is what it's all about - to sell something. Uses Low End Technology Email is under-rated. Email is the common denominator for everyone on the Internet.
Email works flawlessly.
It's fast, free and people can read it when they want to. Creating professionally written and valuable content before each deadline is not easy. You must pick a clearly defined subject area and stay in it. Subscribers are subscribing to information about defined topic not a running Dave Barry column. It's amazing how often people's emails change.