So they feel the need to go purchase something to make themselves feel better. But even those who don't have a heart to mend hit the stores this time of year. Most people view spring as a good time to shake off the winter doldrums, get a fresh perspective on life and spruce up their wardrobes. But the numbers have been declining in recent years. A 1998 survey by Cotton, Inc., indicated that 42 percent of respondents say they either like or love shopping.
Industry analysts cite various reasons for the steady decline in apparel shopping.
Still, attitudes just might be changing. And retailers put a lot of thought into just what makes shoppers spend. But hasty decisions usually leave shoppers unsatisfied. When shoppers venture outside of their normal colors or styles, it usually doesn't work, especially if you try to do it all at once, Loomis said. Instead, she suggests buying just one new piece outside of your normal color scheme or style and pairing it with a piece already in your wardrobe.