GenXers know instinctively that their success will not be defined by the hierarchy of a particular corporation, or any other establishment. Skilled workers of all ages are trading security for mobility, but Xers are leading the charge, moving from one new experience to the next, soaking up training resources, relationships with decision-makers, and proof of our ability to add value. A whole new career path is emerging, especially among young people who never got to play the work game by the old rules. Every untapped resource is waiting to be mined. Every unmet need is an opportunity to add value.
Every person is a potential customer.
It is also likely that they will find themselves, more than once, juggling several or all of these experiences at the same time. GenXers are ambitious in a different way. Number one, they want to customize a career and work situation that fits with the kind of life they want to lead. Of course, people of all ages want that. But GenXers are willing to do what they have to do to customize a career and work situation that fits with the life they want.