Leaders Addressing Opinion Leaders Even in cyberspace some in-crowds are more equal than others.
This information can be organized for maximal appeal and content value for key targets of influence. They are opinion leaders who can influence an organization's reputation and perceived value in its markets, and transmit the impression of organizational value into the world at large. Potential industry partners and business allies should also be ranked among these top-tier targets of influence. We are also dealing here with business prospects and customers, of course, but not necessarily as primary targets. A number of Net-specialist market researchers are working to identify many of these segments as we prepare this discussion, and right now the market segmentation of the WWW's audience is not entirely clear.