The companies are constantly changing as are the strategies. Nobody really knows the fundamental things such as what products there should be, how to price them or distribute them. There are so many unknowns that it is mind-boggling compared with a traditional business model and a traditional business world. Certainly creativity and innovation are very, very helpful under those circumstances. Also speed is enormously important, as is a capacity to, an interest in, and a willingness to put up with a more chaotic environment.
Employees are certainly more receptive to change because they see the inevitability of it.
But, when it comes to resistance, don't just assume that it's the troops. Everybody, at one time or another, resists. I have seen many company presidents resist. CEOs and executive vice-presidents were the biggest force in dragging their feet in some companies. Anyone can be the problem, and in some situations you will find it is everyone.