I posted the answer to Quest. 2 as a new message under question 1. Please see that message. Establish general and specific issues that will have to be dealt with in the first 2-3 years of the program. Deal with large and small issues.
Little foxes can spoil the vine.
Establish the purpose,goals and mission of the program. This could be intermingled with principle one, but the purpose must be clear and decisive. Study current trends and where the program will be in 2-3 years. What is the current market condition of the type of business needing the partnership. 4.Project present and future costs.