Scholarly Journals, Popular Magazines, and Trade Publications Scholarly Journals, Popular Magazines, and Trade Publications Different types of publications have different purposes and different audiences. Scholarly Journals Authors are authorities in their fields. Authors cite their sources in endnotes, footnotes, or bibliographies. Individual issues have little or no advertising.
Articles are usually reports on scholarly research, written for other scholars.
Illustrations usually take the form of charts and graphs. Articles use the jargon of the discipline. Popular Magazines Authors are magazine staff members or free lance writers. Authors often mention sources, but rarely formally cite them in bibliographies. Individual issues contain numerous advertisements.