You arrive, you view fonts, you order. You can navigate the fast-loading web space even if you've never seen a site before. Any whiz-bang technology employed in its construction stays hidden on the back end, where orders are processed. By contrast, the site of T-26 is an immersive entertainment experience, built largely with Macromedia Shockwave . Porn-like funk music heralds your arrival.
Animations highlight each section of the site.
Secret navigational elements lurk behind cryptic graphic elements, and even the menu bar reveals hidden layers of navigation the further you delve into the site. The point is that all these axes of difference derive from a single source. While both sites target the professional design market, their creators have envisioned their audiences differently. In short, Emigre is designed for users, T-26 for viewers. It's a question of audience, or if you prefer, a question of audience model .