The needs of each segment must be studied and responded to accordingly. Experienced marketing experts understand that pricing or the determination of educational fees can be used as an effective strategy to serve different market segments. The use of scholarship and various financial aid packages is an example of pricing strategies in educational setting. Indeed, different needs will attract different costs and our planning must reflect that. The marketing mix is the combination of program, promotion, pricing, and delivery strategies for a literacy program administrator to be implemented.
Implementation is evaluated and the information feedback loops into the marketing research database.
This process, if carried out appropriately and effectively, ensures program responsiveness and adaptiveness to the changing environment. Your present service has a philosophy whether you know it or not. The philosophy may be a product-oriented one in which case all your efforts concentrate on developing the best adult literacy program in town and hoping that the best program has its natural appeal. Or, the philosophy may be a selling-oriented one in which case efforts are being made to advertise and promote as much as possible without attention to program quality. Marketing philosophy requires a comprehensive understanding of customer's needs and a holistic approach to meeting those needs.