Emphasis is placed on developing and maintaining quality in the delivery of the tangible and intangible aspects of the service product. This course covers planning, organizing, directing, and analyzing the results of marketing programs in the hospitality industry. Emphasis is placed on market segmentation and analysis, product and image development, sales planning, advertising, public relations, and collateral materials. Upon completion, students should be able to prepare a marketing plan applicable to the hospitality industry. This course addresses current global, national, and local concerns and issues in the hospitality industry.
Emphasis is placed on problem-solving skills using currently available resources.
Upon completion, students should be able to apply hospitality management principles to real challenges facing industry managers.