It was natural for us to emphasize the importance of the individual. Nevertheless, most people work in groups, now called teams. The success of the individual is dependent on the group. Task groups are formed by management to accomplish organization goals. Cohesion stage Size.
Groups establish norms and roles.
Free rider , sucker effect. Enhanced commitment v. social loafing as a result of group work. Group pressure begets compliance conformity . Don't voice unpopular opinions. Identification with norms begets personal acceptance conformity .