It limits our thinking, inhibits our creative process and generally results in an average or sub-par presence. A stage complete with characters, sets and props. Each has a specific contribution to make to the overall success of the production as well as its own directed mission. The design of all the pieces individually, and as a group, should create a harmonious message. The props should be designed to complement the characters and their role in the production.
Literature needs to be clean and crisp to deliver a clear message.
Product should be displayed in such a manner that it can speak for itself as well as support staff presentations. The staff must understand the message and be familiar with all the props available. Before any of this is possible, you'll have to do some basic homework. Like any stage production, you'll need to make sure you have covered all the basics. It is at this point that a set designer or exhibit builder joins the effort.