Many patients are upset and frustrated with medical practices today and they don't like dealing with all of the invasive procedures and side effects of strong medications. They have lost control of medical procedures. They have faith that natural herbs etc. Once again, the physicians are of less importance in the lives and medical care of patients. But not because it works or because it doesn't.
Holistic medicine seems to be pretty lucrative right now.
Plus, I think, there is a certain population who LOVE the idea of this type of treatment. There certainly is an aura or romanticism about holistic meds. So while the traditional health care system faces a multitude of problems, holistic treatment becomes a very attractive alternative to people and investors. A certain phrase from a hypothetical situation struck me. I guess it never really occurred to me that doctors could be really wrong either.