To get a clearer picture, let's examine why ecommerce is on the rise and what could still go wrong. The studies cite speed and convenience as the reason for the ecommerce upsurge. I think there's something more fundamental going on. In short, ecommerce obliterates the barriers that have long propped up traditional retailing. Web sites are always open.
Comparison shopping is a breeze, because all shops are just a click away.
Businesses can no longer rely on incomplete information to keep customers paying inflated prices. No longer are customers locked in by the time and hassle of finding another supplier. These changes are tipping the scales in favor of buyers. Online shopping is hardly a flawless experience. That's why I'm introducing Berst Impressions , a series of holiday shopping guides.