This contribution discusses this proposition. The question is addressed if the opportunities of E-commerce shouldn't be looked at from a more local, regional or national level. Two case-studies are presented. The case studies show that a national, and not a global orientation is dominant. The use of Internet for E-commerce, according to both cases, was still rather passive in early 1997.
Internet is a showcase for information rather than a mean for on-line purchases.
Safe electronic payments standards will not be sufficient to generate E-commerce. Increased awareness of potential benefits and possible solutions should be increased. You can purchase the full text of this article online at Catchword. Gallen , Switzerland. All rights reserved.