That's why books about God's will for our life are so popular, and why we attend so many seminars about church. We want to discover His will for our ministries and for ourselves. When I re-entered the U.S. after my Norway trip, I waited in a large room with several hundred passengers from various other flights while the customs agents checked our passports. At one point there was a commotion on the far side of the room, and everyone turned to see what was happening. That's how crowds work.
Individuals spontaneously respond to the movement of the crowd.
If the crowd starts going in one direction, most everyone goes along. A few people looking to the back of the room soon have the whole crowd looking there because everyone else is looking. There may be nothing to see. Crowds have a natural momentum to them. Sincere spiritual leaders constitute a sort of crowd.