Everyone knows the internet is the hottest thing going, but not everyone has figured out how to use it effectively. I'm not saying we have it all figured out, because we don't, but the impact of the web site is growing literally daily. We are averaging nearly 400 hits a week and climbing. We're reaching nearly 1500 people for every auction via email, from both our own registration page , and our use of the MoKan Auction Calendar service. Email is proving to be the most powerful aspect of our on-line marketing program.
Email is probably the most efficient communication tool that has ever existed.
It is quick, to the point, cheap, and most importantly to the marketer, its is easily forwarded. We send an email to Joe Schmo, who may not be interested, but knows a couple of buddies who might. All he has to do is click the forward button and send our message on to another person or persons. Of course, reaching people via email is still just one piece of the overall plan. Once you've reached someone and enticed them to follow a link to your web page, you've still got to provide content that will make it worth their time and effort.