The annual Alumni Seminar Series ran during autumn and winter 2000, in both Manchester and London. For the fourth year running our grateful thanks go to AT Kearney for supporting this series. Details of our 2001 Seminar Series will be posted shortly, please re-visit this page for details. To receive advance notice of future events, please complete our events enquiry form. In his seminar, Gary explored why companies with better reputations are more successful.
Happy employees mean happy customers.
A good image is worth a year s turnover. These are just two of the many maxims which Gary used to demonstrate the value of better management of a company s reputation. By studying 12 companies, mainly in the services sector, Gary along with a team of five researchers have found some answers. Their findings surprised a captivated audience, and many of our alumni and guests left with ideas on how their companies can work to improve reputation. He outlined many of the issues that are on the emerging strategic agenda for companies who want to create the new game, not just play the old game better.