Most foul-ups occur because one person does not know the problems besetting another person whose work is interrelated. Monitor the campaign. Pleasing everyone is impossible. Keep policy in mind, be persistent and diplomatic. This step is commonly overlooked, however it is just as important as the first three.
Every campaign deserves a soul-bearing, honest autopsy.
Take a look at what worked, what didn t work, did you meet your goals and how you can improve the next effort. Be sure to solicit the ideas and suggestions of the people who worked on the campaign. Sometimes just a few simple changes can vastly improve the results. Always try for better and more efficient ways to complete the campaign. Your evaluation then becomes the starting point for your research.