Sun Tzu s chapter about going to war starts with this series of warnings about the cost of competition. Sun Tzu doesn t believe that success comes easily. He preaches against the idea of get rich quick. Today, thousands are joining the Web-rush with the idea that they can easily strike gold. According to Sun Tzu, this thinking is simply wrong.
Competition is always costly.
People that expect to win easily never win at all. If we want to succeed on the Internet, we must understand the costs and be willing to pay them. We must consider the costs when we set goals and pick our targets. Everyone s resources are limited, but some are more limited than others are. We have to decide what we are willing to sacrifice for success.