Ask for Referrals Your best source of clients is not from a cold call, but from a satisfied customer. Always ask for two referrals with every sale you make. If you're in a service business have a meeting over lunch with your client to discuss the outcome of your project. Offer a discount or special bonus on your customers next order if they would recommend five people who would be interested in your products and who they think would like to receive a copy of your catalog or brochure. Always follow up immediately on those recommendations.
Information is excessive, choices are numerous, and time is at a premium.
Limit the mount of information you distribute as well as the choices you promote. Service will not be forgotten when your customer buys again. Women Incorporated's mission is to improve the business climate for female entrepreneurs through advocacy, education, access to credit, and aggregating the market power of the large number of women entrepreneurs. Visit their website for information and resources and to sign up for membership. All rights reserved.