Branding is key to reduce their uncertainty associated with a lack of site knowledge. Providing superior customer service to them will be decisive for that purpose. Indexable FAQ search Indexable FAQ search would be most useful to inexperienced users, whether they are either experiential or goal-directed. The breath and depth of topics covered in the FAQ section are very important to turn them into experienced users. We placed this feature on the axis separating both categories of users.
Experiential users pay less attention to that feature than inexperienced goal-directed users.
They do not run the risk of buying the wrong size because they are not currently in the market. FAQ Section FAQ section is most useful to inexperienced users, whether they are either experiential or goal-directed. The breath and depth of topics covered in the FAQ section are very important to turn them into experienced users. We placed this feature on the axis separating both categories of users. The location of physical stores on a web site can equally cater to the needs of all categories of users.