We need to define this concept, understand its origin and how it works. The second topic under the general heading of the social organization of consumption is shopping. The reading is Gottdeiner , who writes about the symbolism of the mall. The third topic under the general heading of the social organization of consumption is global consuming. We will discuss Benetton advertising, reading Giroux .
Global economies give rise to global marketing.
We will watch some attempts to create advertisements for global products. This lecture begins a series of discussions of the limits to consumption. I will talk about the rise of the idea of rational consuming - which we see today in consumer magazines like Consumer Reports . We will write a Miss Manners column on rules of gift-giving, the dos and don'ts. Consumption as rebellion, rebellion as consumption.