Members should avoid the appearance of any criminal offense or professional misconduct. Members shall disclose all relationships that might constitute, or appear to constitute conflicts of interest. Members should not be associated directly or indirectly with any service, product, individuals, and organizations in a way that is misleading. Members, in order to maintain and broaden public confidence, should perform all responsibilities with the highest sense of integrity. Personal gain and advantage should not subordinate service and the public trusts.
Integrity can accommodate the inadvertent error and the honest difference of opinion.
It cannot accommodate deceit or subordination of principles. In this vein, members shall accurately state their professional experience, qualifications, and skills. Members shall work for a salary or fee. Members may accept performance-based compensation, such as bonuses, provided that such bonuses are in accord with the practices of their organization. Members shall not disclose privileged information to unauthorized parties.