In business, the thing that is competed for is the affection of our customers for our products and services. All the NEXT new recognition, wealth and well-being is going to come from customers. Serving customers must be done with care, honesty, dignity and grace . Business is not war. The competition is for customer favor in exchange for fair return.
Customers soon know the difference.
IT is All about ACTion. Without differences all information ceases. Time will stand still. Without action there can be no differences. If you haven't already done so . . .