It is your strategic challenge to engage in IT fighting and command the battlespace for your business. All information becomes digitized and is subject to interactive manipulation. The user interface becomes multimedia rich and is as much entertainment as it is instructive or transactional. The economy becomes digital. More and more, products and services take on electronic personas.
Employment is dominated by knowledge work.
Information becomes available to everyone anywhere, anytime, and in any form. Information exchange occurs on a global basis. The location of information and the people with whom we interact is virtual to us and their location makes no difference. There is just an all-encompassing cyberspace. The economy becomes very knowledge-centric.