The first period is when it is new. There is excitement about it. People get it and use it widely. In the first two years after the production of The Prodigal, more than 20,000 copies were distributed. Then comes the second period.
Distribution drops, but it is still well used.
Finally, only few tapes of that programme are distributed. When we are broadcasting the tapes on television, the number of repeat showings per year is limited. With the openings in satellite TV increasing, we need more and more programmes that communicate the Gospel in ways that Muslims can understand. In the next two years we have set targets for producing a Christian soap opera, a drama mini-series, a full length drama series and a couple of other programme series. It will cost a lot of money to produce all these programmes.