Receipts - Print a line on your cash register receipts. Include in ads - Put a small line in your newspaper media product ads reminding people you are looking. Discount - Give a discount to customers that apply for a job. Post jobs on chat rooms or list servers that focus on your industry or it's products. Have a recruitment table set up to solicit referrals or direct hires.
Great firms spend a great deal of money on marketing, sales, PR, and in building their brand.
This is the process of simultaneously co-selling both the product and the firm as a great place to work. When PR does an event a message is also included about what it is like to work there. Recruiting is also done at trade event booths. Join our team. It's like a sale everyday.