You market it yourself, you set the ticket prices, you do all the advertising, and you sell tickets to the general public. The goal is to sell more tickets to make enough money to pay for the act, pay for your marketing costs, and make a profit. Sometimes that doesn t always work. Ericson did not handle those events, but knew that those prices were too high for those shows, which failed to sell out The Pyramid. The promoter sets the ticket price, he says.
Every market has a different price range.
You can charge more in Chicago for entertainment than you can charge here. You can charge more in Atlanta than you can charge here. The casinos that Ericson deals with have a different mission. The casinos buy out the act, he explains. They pay a set amount, and the act comes in.