Brand image is how customers and prospective customers feel about a product or service.
Image contributes to their decision to buy a product or use a particular company.
These strong perceptions are built over time and need to be constantly safeguarded and enhanced to maintain a competitive advantage. DeWald and Associates helps our clients make the most of their brand image and manage it in all external and internal marketing communications. We conduct a thorough study of a client's internal and external communications to identify areas of opportunity for enhanced messaging. The results will be used to develop a communications plan for Prospects, Shareholders, Employees, and Customers. Understanding how consumers think, behave, react and feel gives us a firm grasp on the opinions and predispositions of key audiences.