This information should be analyzed and used to help you reinforce existing sources of traffic and to help you find new locations to seek reciprocal links or place advertising. And Start Again. You will certainly have a better sense of what works and what doesn't work. Like content and design, your promotional efforts will evolve as you learn and as new techniques become available. A written plan will help you focus your marketing efforts and to improve these efforts on an ongoing basis.
Checklists can be especially helpful.
Maintaining a great web site is a commitment. One key part of that commitment is to develop new ideas and new ways to publicize your site. Web sites can be extremely beneficial to you and your law firm, but you cannot expect simply to create a web site and to see results without making any other efforts. Having a promotional plan will put you well ahead of many other law firms with web sites, give you an important competitive advantage and help you connect with the audience you want to find. Web Site Promotion Resources .