But when we looked closer we realized that there are also as many definitions and interpretations of Internet Strategy. We have a very distinctive definition of Internet Strategy. This question will be answered in the interaction between Business, Branding and Technical. The output is a definition of the site functionality based on business requirements, an identification of how the brand should be extended to the web using the web's unique capabilities and a definition of what technical infrastructure has to support it all. The process we have to go through to get to the right answers is like a funnel.
Inputs are areas like business vision, user requirements, competitors' activities and the like.
The key moment is when we define the Internet Business Vision, which has to hold everything together. The Internet Business Vision links the business objectives to internet objectives defining how each business objective will be supported by the unique capabilities of the internet. This example shows listing of key features by key users inside and outside the company. Many competitors and software companies focus on the system itself, which results in companies getting and paying more than they really need and ever use. Our approach ensures that the company gets a customized, flexible, cost efficient solution, which can grow as the company grows with changed requirements.