Magazine images and text also are re-used in posters and brochures. Includes photography, artwork, freelance talent, 4-color printing. Originally our articles were geared toward the highly specialized reader but because these stories also appear on our website, we are now steering more toward the general educated lay audience. News items and other features are distributed through our Web version, which is updated biweekly and has more of a newsletter tone. Even so our Web version is our primary means of disseminating our research articles because it receives as many as 2.5 million hits a week.
All staff write for the magazine.
The cost per copy is 85 cents. I don't think I actually have a budget line. Local and state leaders in government, business, and education. Local and national media. Faculty, administrators, potential graduate students and faculty.