From The Wall Street Journal Collard greens with wontons.
Fortune cookies with black-eyed peas.
Indian mythology and Latin folklore. Such unlikely combinations are the work of some entrepreneurs who are treading across ethnic boundaries to forge new business relationships and expand their markets. There's Van Woods, president of Sylvia Woods Enterprises in New York, which markets a line of soul food. After all, he reasons, many Asian stores are in urban neighborhoods where African-Americans shop. And perhaps Asian customers will give Sylvia's foods and spices a try too.