Providing high-quality mobility along dense, congested corridors. Integrated with other modes. With transit-supportive land use patterns. When there are positive incentives to use transit when it is the best option. I would like to elaborate on this final point.
Efficient transit requires more than just the right hardware.
Transit service efficiency has as much to do with the incentives people face as with the operation of buses or trains. It is essential that people have a reason to use transit when it is most economically efficient from society s perspective. Transit agencies must work with employers to develop voucher and parking cash out programs. They must evaluate fare policies, payment systems, information, and marketing in terms of how users will respond. It is essential that transit agencies identify and remove barriers facing potential riders.