Diane Hamlin, the firm's terrific marketing director, created an aggressive marketing program showcasing Fenwick's experience as the nation's leading Internet firm. With its 500 MHz marketing system, the firm quickly gained an industry-wide reputation. Using carefully targeted advertising and industry sponsorships, the firm has garnered visibility and name recognition among this audience. Mini Marketing . No marketing column would be complete without mention of New York's most outrageous marketer, Rosalie Osias, whose advertisements barely skirt good taste.
Clients apparently appreciate such a service-oriented message.
Business shot up from 5 to 40 closings a week following the introduction of this campaign. A Marketing Gem. Chicago-area solo practitioner David L. Pinsel had a busy general practice but was marketing inefficiently to too broad an audience. During high school, David worked in his family's two jewelry stores, gaining rare insight and bringing added value to jewelry clients. He is now marketing more specifically to this industry, networking with the owners, jewelers and gem importers.