Each capital city has been broken down into smaller areas of around 225 households, called Collection Districts, to provide a picture of your community. There are over 35 maps in each atlas which provide a convenient and practical reference to your capital city - its people and their social and economic characteristics. A Social Atlas map can help you target services to your chosen market. Case Study Greg Baker and Associates provide consultancy services in direct marketing. In the following case study Greg writes about how he used Census information to refine the campaign strategies for a kitchen manufacturer.
Kitchens are a household component that everyone uses but generally takes for granted.
That is until somebody points out that the kitchen is looking shabby, unfashionable, detracting from the value of the property and may even be a hygiene risk. Then kitchen replacement becomes a consumer decision ranking in size, complexity and importance only after that of the house and car. Factory production means a substantial capital commitment requiring minimum loadings, model standardisation, quality control, distribution and installation. Such businesses are highly dependant on a constant flow of orders. That is why a large kitchen manufacturer sought the assistance of Greg Baker and Associates to improve the cost-efficiency of their marketing activities.