They also assist with risk management to help clients avoid losses. Skilled programming, proper classification of employees, and an accurate description of risks helps assure broad protection for property, people and income. Marketing representatives provide the expertise to help clients achieve their objectives within their financial means. Federated's unique Business Plan provides a proven track for successful insurance marketing. Cultivation is our answer to price-sellers and competitors that sell insurance as a commodity.
Cultivation builds trust with prospects before the sale and with clients after the sale.
It often results in long-term friendship. Cultivation helps convey the scope of Federated's service and special coverages. It allows clients to make buying decisions based on value . The Business Plan works best for marketers who work to build relationships rather than just make sales. Selling skills bring life to the Business Plan and personality to our client and prospect relationships.