Manufacturing still matters, as do all those people who work in film production and cinemas. Secondly, consider the cultural significance of everyday life. I interviewed a games developer in San Francisco recently, talking about the potential of online delivery of computer games - the cutting edge of the weightless economy. We inhabit bodies and spaces and presence or absence matters. Likewise, the software maybe 'disembodied', but computers are needed to run it, as are the products that give material form to the ideas.
Culture is no longer an autonomous sphere, it is part of the economic.
Thus cultural aspirations must at least begin to take cognisance of the economic agenda. Debates over arts and cultural funding are going to get more difficult. A 'flash point' is likely to be access. Entrenched institutional barriers in national and regional policy making organisations are likely to make this difficult in many cases. 22 Third, access to technologies is increasingly being decided on the basis of ability to pay.