This rule, however, has not been thoroughly enforced. Our Exhibitor Advisory Board unanimously recommended at the last meeting that we begin enforcing the ruling with the 2001 show. To the best of our ability, we have tried to eliminate all rental companies and have made great efforts to accommodate the board s recommendation as fairly as possible. The decision seems odd, because rental is growing rapidly everywhere it has taken root in the world, and construction equipment people organizations, contractors, distributors, manufacturers, magazines are all focusing more and more attention on rental and how to optimize their involvement in it, not on how to exclude it. Why the Exhibitor Advisory Board presented the exclusion of rental companies from exhibiting is related primarily to the fact that rental companies are positioned between the manufacturer and the contractor.
Manufacturers benefit from sales to rental companies.
Renting a product is a great way to influence future sales. The simultaneous shows, of course, are a problem for rental people who do a significant amount of business in the concrete and masonry markets. However, if faced with the situation again, the American Rental Association will make every attempt to meet with World of Concrete and rectify the situation. Currently, A.R.A. s show locations are booked out to the year 2022. Lead times like this are necessary, given the limited availability of convention centers large enough to handle a show the size of the A.R.A. show.