Many organizations use Internet gateways, which mask the real Internet hostnames, so user counts may be conservative for those users determined through their Internet hostnames. Microsoft Site Server Express Analysis groups together all domains registered to the same organization as one organization. If a domain is unavailable in the database, one Internet domain is used to identify one organization. The time between two consecutive requests within the same visit. The time between the first and last request of a visit.
Ad view A hit that successfully retrieves advertiser content.
Ad view counts are conservative because browser software and many Internet gateways intercept some requests before reaching the server, and these cached requests are never logged. Typically, users are directed to the advertiser's site after the ad click. Ad yield The percentage of ad views that resulted in an ad click. The continent, country, region, state, city, and Zip code are based on an organization's Internet domain registration. Only Internet domains found within the Analysis database are included within region, state, city, and Zip code report documents.