Because they're not intimidated by authority, they speak out and share good ideas. Perhaps the best thing Xers offer from a business standpoint is their comfort with technology. These people cut their teeth on computers, and now they're poised to lead the rest of us into the Information Age. They can develop new uses for technology that many Boomers and Traditionalists can't even imagine. There's no reason why what goes on behind the scenes can't be fun sometimes.
Individual physicians can do a lot on their own to make the practice's atmosphere more collegial.
If your style has been to remain a bit distant from your entry-level staff, make an effort to treat them with the respect you'd want if you were in their position. Your practice manager can make a difference here as well if he or she uses a management style that fosters cooperation among team members regardless of their hierarchical positions. Your practice's policies and procedures can also be powerful tools for Xer retention. For example, each position should be defined by a well-written, comprehensive job description. All staff members should receive regular performance reviews that are relevant and constructive.