Your immune system will rise up. Your endorphins will close sales you didn't think possible. Money and luck will flow to you, as they must, since both seek the highest returns. It was formed around the business of making memory chips. When cheap Asian chips threatened death in 1985, Intel turned around lickety-split and bet the farm on microprocessors.
Every great company has a similar tale.
IBM found salvation for its large computers used as Web servers. That couldn't have been predicted in 1990. Older companies such as 3M became giants by quickly jumping on upside surprises. Its profitable Scotchgard grew from a laboratory accident that spilled slime all over somebody's shoe. Were Simon alive today, he would say that companies with a bias toward optimism and rollicking riotous fun are better bets to seize the upside surprise.