But what retailers have to realize is that customers want the high-performance stuff. There has to be a realization and an acceptance that although these products cost more, they have a great profit potential especially for boutique type stores. Product knowledge is where it's at. People are so ready to protect their pets right now. They see them and say, 'Gee, my dog does need shoes.
Manufacturers keep making the products better and better.
The same thing is happening to pet safety products. There's an emotional and psychological component here. Pet owners listen to retailers' opinions, so talking to customers and describing the importance of outdoor dog gear is ideal.