Already the unit has achieved outstanding results with increased numbers of tourists participating in activities, including guided tours of the building. The Sydney Opera House Tourism Department works closely with the tourism industry, especially operators bringing visitors to Australia from overseas. For the business market, the Sydney Opera House can be used for a range of activities, such as meetings, incentive programs, conferences and exhibitions. There are many activities for tourists, including a wide variety of performances to attend. Patrons can choose from ballet, opera, drama, symphonic music as well as contemporary performing arts.
International tourists make up a high proportion of audiences.
Research conducted in 1999 indicated that up to one quarter of patrons were from overseas. It also revealed that in addition to attending performances, people come to visit the Sydney Opera House for other reasons. For domestic and international tourists alike, guided tours are a popular means to experience the Sydney Opera House, discover more about its background, tour the building and see behind the scenes. Tourists may also visit the shops on the site and have a drink or something to eat at the many bars and restaurants. Special packages combining activities are also available.