If you decide to change your team after the first assignment, promptly contact me. I will not interfere in team activities. All students will have the opportunity to complete peer evaluation forms at the end of the semester. This is a case-structured course. Cases are used in this course to describe, explain, illustrate and clarify theoretical, conceptual and ideological international marketing issues.
Assignments are due in the first ten minutes of the relevant meeting.
Please review the readings and team-discuss the relevant case prior to each meeting and be prepared for class discussion. The first class meeting will be dedicated to review the basic concepts of International Marketing and will present you with adequate stock of knowledge to conduct case analysis. A case is assigned for each meeting thereafter. I may call on you to lead the class discussion on a particular cases or class theme. Class participation is NOT merely being present BUT contributing to and participating in class discussions.