By pooling resources with other organizations working toward the same goal, you can have a greater impact as well as access to new audiences. Build connections with key people and organizations who have the potential to bring attention and credibility to your program. Include your local politicians in activities to help them understand and support your issue. Invite businesses to sponsor your projects, exchanging positive corporate publicity for their financial support. See what you can do better next time.
Evaluation occurs throughout the social marketing process.
As you develop your program, you need to test and refine your messages or products with members of the target audience. When the program is implemented, you need to monitor activities to assess whether they are occurring as planned. The answers to these questions will let you know whether you need to make adjustments while you have the opportunity to do so. There are two ways this can be answered. One way is to see whether members of the target audience engaged in the desired behavior as a result of the program.