Football has become such a business. All of their time is taken between studying and football and very little opportunity is provided to seek the rewards of this experience. We must remember that pro football is not a realistic goal for 90-99 percent of our college athletes. Therefore, there is no greater reward than to spend a week being pampered by the wonderful bowls and bowl committees. It's a big plus.
Enrollment goes up.
Giving to the university goes up all over. It certainly helps in recruiting. I've always felt that any sort of playoff would dilute college football's wonderful regular season. In an age when so many sports sacrifice the value of their regular seasons for a loud and lucrative playoff of some sort, college football remains delightfully old-fashioned. If there was a postseason playoff, the regular season would be terribly diminished.