Genuine spontaneity is a powerfully effective advantage of real-time radio. It is unifying, and helps builds the campfire around which all are gathered. Radio formats and programming must have flexibility to allow for unplanned moments. If spontaneity calls for flexibility, it means occasionally letting go of the notion that you have to control the listeners' experience. It means taking a risk once in awhile on the air.
Listeners are pretty tough.
They can take it. And if they can'twellyou can do always try it another way next time. A successful, live broadcast requires a unique and talented host. She must communicating authority and objectivity. She must be an engaging storyteller, and be very clear about her role at the microphone.