NO, absolutely not. We need to drive targeted traffic to our web sites. Nothing else will compel your visitors to buy except the way in which you use content on your website.
Information is still the main reason people get on the Internet.
Load your website with free compelling, timely, quality content which is easy to access and offers immediate benefits, and your visitors will hang around and look forward to returning. By all means I would encourage you to continue your efforts to drive more targeted traffic to your website, but first design a welcoming website that invites your visitor to come in, reach for their cup of Starbucks coffee and stay awhile. If your visitors find something of value when they arrive at your website, they will surely add your website to their bookmarks or favorites. Your visitors are more likely to buy something you are selling on their return visit, so give them a good reason to come back.