Although multimedia products and services might be used as tools in the process of learning, they are not in themselves ways of learning . Neither is the content of these products and services learning as such. This apparently logical statement is deliberately misleading in its attempt to convince us that the use of technology in teaching and learning is inevitable. With such arguments it is advisable to come back to basics and ask some simple questions. In the discourse about technologies there is often a tendency to be totalitarian - that is to say, technology is seen as englobing everything and everybody.
Evolution has to do with change.
It is generally seen as an on-going process that is in many ways inevitable and irreversible. The word must here introduces a belief rather than an apparently logical conclusion from what went before. The belief expressed is that competition is the essential driving force in society. This is confirmed as the text goes on to say that competition is the only solution. There are no doubt close links between the ideas expressed in this speech and those of evolutionists who believe in the survival of the fittest as a competition in which the strongest and the fittest always wins.