That simple notion was the beginning of a whole new marketing strategy. The team designed a CD that showed real customers who had used Macromedia software to do cool stuff. USA Today picked up the story and ran it on page one. The audience for Showcase and for the software that it demonstrated grew like mold in a petri dish. It was like having a 24-hour salesforce that never whined or asked for a raise.
Inexperience is an undervalued asset.
Walsh credits several of his success stories to his outsider status. Too much knowledge can get in the way of fresh thinking.