Various aspects of foreign exchange markets and techniques of foreign exchange management are studied as essential tools in international marketing. IM Environment Strategic analysis in an international context as the first step towards the development of international marketing strategies. International Market Entry and Development Alternative strategies available to companies in entering and developing international markets. Groups of students will develop proposals for the future strategic directions of a chosen company, emphasising particularly the global dimensions of business and entry methods into international markets. Curriculum Place your mouse over the class titles for a brief description of each class.
All elective classes are also available as 'stand-alone' modules.
International Marketing of Services key dimensions of international marketing in the in the services sectors, including telecommunications, finance and travel. Advanced Strategic Marketing Develops the Strategic Marketing Management core class to consider advanced applications of theory and practice. International CRM applications of this IT-enhanced value process in identifying, developing and integrating the competencies of the firm to the 'voice' of the customer. International Marketing Management electives This group of electives focuses upon different elements of the marketing mix as operated internationally. Area Studies electives Emphasising the unique marketing characteristics of particular world regions and their implications for firms.