Message Preparing the message just right usually occupies attention to the exclusion of other considerations. Feedback A response from the receiver. Provides clues as to whether or not the first message was received and was interpreted as the sender intended. Channel Means by which message is transmitted. Some types of information are best conveyed by certain channels.
Errors can cause audience to doubt credibility, doubt intellectual quality of work.
Reflects the environment in which communication occurs. Harder to recognize and deal with. Using the most appropriate letters, numbers, words, pictures, and others that have the clearest meaning for the receiver. Communication occurs only when sender and receiver have common frames of reference , when they share language, culture, experience, education, interests, and other things. Understanding your audience is the most important step in the communication process.