Designer Lincoln Clark helped the Spitzens realize their concept. Perhaps younger-feeling people are more apt to try out such a unique place. Our concept, Dan said, is very reliant on people appreciating something different. Citrus carries a curious motto, Consumed With Taste, a simple assertion with complex implications. Consumed With Taste means we try to do everything tastefully.
Citrus is geared towards customers with discriminating taste.
The simplicity manifests itself even in the menu item prices. It it 4.5 in the menu, as all Citrus prices appear, which are sometimes mistaken as being nutritional information, or even scale rating from 1 to 10. Citrus means fresh, crisp, refreshing words that describe what we ve created. I m extremely psyched about our concept. Lake Norman should be too.