But the most important thing you will learn is the art of the 60-second commercial. Today, most people receive sales and marketing presentations by way of the broadcast media. Think about that in terms of the way we seek to market financial services. Today, everything from Ex-Lax to a Lexus is marketed in less than one minute. No savvy broadcaster would expect such consideration.
Every good broadcaster learns the art of the short emotional experience-rich marketing message.
Think what this could do for you and your practice. If you do a good job, they will call back. That is the power, the poise, and the confidence that comes to you when you have broadcast training. You have to learn the art of pleasant conversations. Today, one of the most popular radio formats is talk radio.