They will offer refuge to nervous elevator passengers by giving them a natural place to focus their attention. Building owners will like them because there may be opportunities for revenue sharing. Commercial property managers will appreciate their newfound ability to effectively communicate building-wide announcements to tenants. Advertisers are expected to relish the opportunity to reach a captive audience with rich demographics. And a substantial audience it is.
Elevators are one of the most frequently used forms of transportation in the world.
In the United State alone, elevators transport more than 120 billion people per year. More than 600,000 U.S. elevators carry 500 million-plus people per day. With elevator riders making an average of two daily round trips, there are about 2 billion opportunities for advertisers to reach their customers. Average ride times during high-traffic periods range from 30 seconds to 90 seconds. Testing of the new technology will start in Captive Network's home town of Boston.