Macromarketing is the study of marketing's affect on society and the effects of societal changes on marketing. Social responsibility influences how marketers build and strengthen relationships with stakeholders. It makes marketers accountable for what their organizations take from and give back to society, balancing sometimes conflicting pressures. B. Protecting the Natural Environment 1. Today marketers have become active environmental problem solvers.
Green marketing is marketing products that are safe or beneficial to the environment.
ISO 14000 is a collection of the best practices for managing an organization's environmental impacts. C. Relationship Building Through Community Service 1. Marketers are also becoming involved in community service projects. These programs help organizations establish and maintain relationships with the community. D. Relationship Building with Health and Welfare Projects 1.