In addition to looking at demographic changes, you need to look at how consumers spend their money. This database provides access to thousands of tables relating to consumption statistics, product forecasts, demographics, trends, market share, company and brand rankings, industry forecasts and more. Some of these indexes provide the full text of articles. For more information on trends, you may want to browse the stacks under the call number CB161. Sometimes you can discover trends just by browsing popular news magazines, such as Business Week , U.S. News and World Report, Newsweek , and Time .
Current newspapers can also be a good source of trend information.
Public opinion data can also be a good source for identifying trends. You also need to identify legislative issues and trends. You will need to rely heavily on articles published in hospitality periodicals as well as news magazines and newspapers. Use these indexes to obtain the citations to relevant articles, and in some cases, the actual article. There are also some Internet sites that can keep you informed about current legislative issues impacting the hospitality industry.