And the reason is because what investors want today is interesting stories about growth, new markets and new possibilities. Both Shell US and Shell worldwide have created a new kind of capital allocation process - or I should say a resource attraction process. The people allocating this capital were a team of fairly young people, all known to be kind of radicals and creative types. It's not about an individual, it's about the criteria. There is a set of opportunities any company has that simply won't make it through the traditional financial screens, because they start with different assumptions, or they don't draw on the traditional wisdom, perhaps, of the company, or because the uncertainties are too high.
Many companies look at every project as a single project.
Every project has to deliver value on its own merits. What happens over time is that the bar goes up, and you need to convince me with something around 90 percent probability that a new idea will succeed. There are all kinds of ideas there that are 90 percent sure things. But there are very few ideas that have the potential for creating enormous new wealth that are sure things. They always look at a project as a portfolio project.