Sure, half the people sneered at the football, or demeaned the cheerleaders for looking sleazy, or got carsick from the tilting camera angles, or nauseous listening to Brian Bosworth. But nobody didn't like HE HATE ME on the back of the lug's jersey. It's a gimmick, allowing the players to pick names or phrases or biblical references for the back of the uniform. Try to buy a HE HATE ME jersey this weekend. Sports empires have been built on flimsier gimmicks.
Fans thrive on atty-tood.
I. Close your eyes, dream a little dream with me. Philadelphia's finest are granted the opportunity to decorate their jerseys as they see fit. Allen Iverson, always on the cutting edge of fashion, gets to go first. Yo, Allen, the equipment man explains, that's 13 letters. That's not only unlucky, it's too darn long when you weigh a buck-fifty.