Now the onus is on you, the buyer, to initiate the call or punch up their Web site. The majority of IT managers not only are adapting to the digital marketplace, they're becoming Web-procurement experts. In an InformationWeek Research and PlanetIT study of 427 IT managers with PC purchasing authority, released today, three-fifths say they purchased handhelds, notebooks, desktops, or servers on the Web in the last 12 months.
Few buyers bother with that now.
The big picture in PC procurement actually transcends the Web. It's the quest for simplicity, according to survey participants. That's more important than whether PC vendors understand a customer's business or act as strategic business partners. But it's a trend to watch for in the coming years, as PCs become even more of a commodity and IT managers seek innovative ways to simplify the purchasing process. Let us know at the address below.