Internet News Internet Investing Internet Technology Windows Internet Tech. Site owners join the network and agree to show banner ads. If an advertiser wants to place an ad on a publisher's site, the owner will receive 50 percent of the cost of that ad. If there's no paid ad to place on the site, the network will place another network member's banner on the site and the site owner's banner will appear on someone else's site.
Advertisers buy campaigns across the network sites.
Campaigns are planned, created, executed and managed online. Advertisers will also be able to monitor the performance of different campaigns and banners with real-time reports. Campaigns can easily be switched on and off and banners replaced so advertisers can test different campaigns until they are happy. Rates are based on a CPM basis. Copyright 2001 INT Media Group, Incorporated All Rights Reserved.