Your child needs braces. Realtors, dentists and restaurants all have brands. So does every small business in the world. Sure, we think that only Fortune 500 companies, like Coca Cola and Procter and Gamble have brands. But that s not true.
Every company has a brand image.
Whether the brand image is good or bad, or if it is well known or invisible is up to you. If you re involved in marketing in any way, shape of form, you ve heard the term branding but you probably couldn t define it. That s because if you asked 50 marketers to define branding, you d get 50 different answers. Very few people agree on what branding is, but they do agree that is important in building sales and profits. Plain and simple.