Recruitment is usually from a nearby street and respondents are often given refreshments. Materials, videos and displays can be used. Samples, videos, displays and so on can be used to aid data gathering on the product ranges in question, 2. Interviews can be more in-depth, 3. An appropriate environment can be created to help ensure the right quality of responses.
First impressions lead to selective judgements.
Hard information See Information Hawthorne studies Principal case history underpinning the human relations school. Herzberg's theory of motivations see Model . Home shopping See Interactive television shopping . Horizontal integration is the merging of firms producing similar products. Horizontal integration firm acquires more businesses delivering similar products similar markets.