Something's up in merry old England. Culturally adrift and economically uncertain, one of the world's most powerful nations has borrowed from the world of business to reshape its national identity. The effort hasn't always been formal or systematic. It has sometimes been comical. And it has definitely been controversial.
Advocates say that rebranding Britain is smart business for a modern country.
Detractors say that it's slick and dirty spin-doctoring, unworthy of a great nation. Earlier this decade, Mulgan, now 37, founded a think tank called Demos. That left us with a heavy legacy. We had created a set of institutions that had served us well in the industrial economy. According to Demos's research, customers around the world considered British products to be fusty and of poor quality.