Krueger lived modestly when she first started her company. Any money she took out of the business went back into it. When she got up to six stores, she was still concerned about leaving her Limited position. What caused a real change in her position came in the mid-1980s when her roommate and helper got terminal cancer and died soon after she was diagnosed. It's a privilege to be here.
Life is precious and fragile.
In the late 1980s, Krueger opened a catalogue division, which has been very successful and has been extended to include gifts. A company Web site has also been developed with the help of a CSG graduate, Krueger said. The company also has a 13 percent share partnership with Hallmark. We try to reach more customers by studying their buying habits and creating more gifts. It's important how we listen to customers and give them what they need.