It is my first visit here, I have come just to check it out after all the publicity. Road, but certainly, the selection is huge. Niche Collections Saree Kemp covers 50,000 sq ft and comprises nine different Kemps, each with a niche collection. The bride gets special gifts like a box for sindoor or a key chain. Choreographed fashion shows are held every day, as well as joint promotions with some of the renowned names in the fashion and beauty world.
Live models display saris and there is even a saree exchange facility.
A matching blouse, peco edging and a fall are offered free with every saree. Mehendi, soft drinks, short eats and home delivery are also on the house. The pressure to buy takes many forms. Besides the host who walks along with you wherever you go, and guides you to the correct counters or displays, there is the car raffle, the offer of soft drinks, etc. The sales staff assess our origin and switch to Hindi.