There is a seemingly endless array of things to look at and participate in With email, list serves, chat rooms, etc. Online, you can market your goods and services nearly anywhere in the world. Of course, you also are in competition with others worldwide. Therefore, you must offer value, and that value is closely related to what your good at. Perhaps it s in an area where you ve won awards, where you re the very best in your industry, where you possess a great deal of knowledge or have a passionate interest.
Excellence combined with enthusiasm is a winning combination.
You need to leverage your competitive strengths in such a way that you can offer something better than your competition. Then you need to innovate to stay ahead of the crowd. This is true in any business of course, but, it is critical online. If you chose not to go online, you re offering your present business to those who are online. It may not happen today or tomorrow, but you need to prepare.