Unorthodox treatments will always be marketable. There are several main effects that I see. Virtually every hospital, medical school, and research center in America pumps out a flood of press releases aimed at furthering medicine's omniscience. Another effect is the search for fault. Agent Orange, Love Canal, and electromagnetic beams have replaced divine will or the whims of fate as etiologic agents.
Guilt is piled on top of pain.
Into this maelstrom of conflicting health information comes a book filled with uncommon good sense. The focus is on how individuals can make practical decisions about their health from information gained from population-based epidemiologic studies. Harris uses an effective format to convey this information. Harris eschews absolute answers. The frailties of the advice put forth by expert panels are exposed.