To be viable, your technology products and services must be innovative. Adequate capital means covering your operational and investment costs. Aggressive marketing means creating customer awareness and meeting user expectations. The problem is maintaining balance. Innovative technology is often unreliable.
Aggressive marketing can lead to unsubstantiated product claims.
Infusions of new capital often means relinquishing management control to investors and creditors. The solution is an effective management team. Your engineers can minimize implementation breakdown by recognizing the risks of new technology and emphasizing reliability. Your marketing professionals can minimize conflicts by establishing reasonable expectations and avoiding unsubstantiated technology claims. By focusing on satisfying existing customers, user support personnel can increase your business base without corresponding increases in risk.