Do your due diligence. Preparation is the key to success in any endeavor. Some firms have falsely assumed that China is too different and too opaque, so they enter the market with less information than they would normally require. This is foolish. Just as you carefully consider market research reports, the record of your customers and partners and other relevant factors at home, you should do the same in the Chinese market.
Due diligence is important.
Be selective in choosing the right partner. Before establishing a relationship with a potential partner, get to know them. Visit their facilities. Talk to their employees, clients and competitors. A good partner does not guarantee success, but a bad partner ensures failure.