Throughout the world, Lions are recognized by the emblem they wear on their lapels. Bordering this is a circular gold area with two lion profiles at either side facing away from the center.
Lions wear their emblem with pride.
The royal colors of purple and gold were selected as the official colors when the association was organized in 1917. Purple stands for loyalty to friends and to one's self, and for integrity of mind and heart. Jones' idea struck a chord within his own group, the Business Circle of Chicago, and they authorized him to explore his concept with similar organizations from around the United States . His efforts resulted in an organizational meeting at a local hotel on June 7, 1917. Guiding force and founder Melvin Jones named acting secretary, thus began an association with Lionism that only ended with his death in 1961.