We get caught up in all the sizzle and forget that our clients are still expecting the steak and potatoes too. Talk like this makes marketers wince in my experience. You are adding another step to the process. There are over 2500 businesses out there on the Web. HHH and several others, although oft cited, are the exception to the general condition.
Business is far from brisk on the Net.
My sense is that, based on what they are getting today for what they paid yesterday, that many would disagree. I've had the opportunity to speak to literally hundreds and the general feeling is less than euphoric. Maybe it's little more than semantics, Brent. Doing something contrary to the crowd mentality may well prove to be innovative. Innovation is not an instant in time but a process over time.