Upfront business on line is easy. It's the back end that is the killer. It is a difficult thing to do, pick and pack and ship. We don't have the Internet strategy of making money in ten years. You know what your revenue is going to be.
Customers order the same things, all the time, at regular intervals.
That kind of on-line retailing has a lot of potential. For all their headaches, however, the on-line drug retailers are attracting smart money. How smart that money really is remains to be seen. THE Bottom Line From GartnerGroup Battles for consumer spending in cyberspace are just beginning, and so far there is only one sure winner. Investors, stockholders, and budding entrepreneurs will all get bloodied, but the consumer will make out like a bandit.