Once you know who your target audience is and what they are looking for, you can decide what your advertising will say. Communicate a message that will be important to your target customer. Your advertising should clearly and convincingly speak to your target audience, explaining the important benefits your product or service offers. In addition to traditional media, you can place ads in unusual locations such as airports, ski lifts and grocery carts. Go where your target audience will have the highest likelihood of seeing or hearing it.
Many advertising media work well to reach a diverse range of target consumers.
There is no single medium inherently good or bad. A good medium for one product or service may be a poor medium for another. As you consider media choices look for one that fits your advertising goals, reaches your target efficiently and is within your advertising budget. Television reaches a great number of people in a short time. Beyond television's reach, an additional advantage is its ability to convey your message with sight, sound and motion.