This is quite typical. We are not generating a huge flood of resumes, but the ones our customers do get are highly qualified. In other words, we do not have bored housewives, students, and unqualified people responding to jobs. The reason for this is that we made a conscious decision early on to market the site in locations where users matched our target demographic. The average age of respondents is 31 years old.
Japanese people are typically scared of working for a foreign company.
So we're trying to set up a relationship with them and educate them about the opportunities. This process can take months of receiving weekly information. The one-month deals don't really interest us. We both know from experience that the original business model for an Internet-based service is more likely than not to change, sometimes dramatically, based on actual response to the initial service offering. Well, it's only 3 months since we launched, so things are going pretty much according to plan so far.