Presentations at local schools that teach children about the importance of stopping at red lights are best given by law enforcement representatives in uniform. Check with your local law enforcement agencies to see if programs such as this already exist, and if so, work an SRLR presentation into the schedule. If this is not something in which your community is already participating, obtain support of the police force and work with them to contact schools. Bumper stickers and buttons are excellent handouts for these presentations, as the children will bring them home to their parents. Pencils are also good giveaways for children.
Driving schools are also good partners.
Offer to speak to one of their classes. Many offer refresher courses for the elderly, as well as courses for new drivers. You may be able to target multiple driver segments with one trip.