In the organization, an idea gets lodged with a senior manager. A champion promotes it. An initiative is created. Everyone wants to be associated with the new phenomenon that is attracting attention - and funding. Products and solutions are developed.
Informal knowledge is codified.
Techniques are learnt and applied. New processes and structures are created. The informal knowledge has become more codified - in databases, documents, perhaps as training courses. Knowledge is more widely diffused. Books, courses, workshops, 'how to' guides proliferate.