If your customers don t read the manuals, then they call your support lines and that costs the company money. Supply documentation that s useful, understandable, and even enjoyable to read. If customers get the help they need at from a manual, they won t have to call. There s more to the business impact of writing than just eliminating customer and technical support costs. But, if customers have a bad experience with it once they get it home, they won t be back.
Good documentation helps make a good customer experience.
It sells the upgrade and the next product. It helps create repeat customers. UnTechnical Writing is intended for novice and experienced technical writers, and anyone regardless of their job title who writes about, teaches or explains technical subjects, or who hires or contracts people to write about, teach or explain technical subjects. It also includes sample documents and checklists to help writers organize their work and complete it in the least amount of time. UnTechnical Press publishes books for writers, books for business and books for consumers, all of which have the goal of simplifying and humanizing technology.