As we look to our experiences and our prospects, we need to keep in mind that we cannot just keep this debate amongst ourselves. We need to ensure that we are constantly reaching out to the general public, so that they understand and support the path that we are all choosing to follow. Cleaner production or pollution prevention, asit is usually called in Canada, is actually not that difficult to explain to people. And while I wouldn't normally use a sports analogy, this time of year in Canada offers a good one. If you pick up a local newspaper while you're here in Montreal, you'll see that the ice hockey season has begun.
Hockey is about getting the puck past the goalie.
Now, if you think of pollution as being that puck, we have two choices. One, we can sit back and wait as our poor goalie tries to stop an endless barrage of shots fired at him, knowing that no one can stop everything. Or two, we can get our team organized well in front of the goalie, so that the puck seldom gets near him in the first place. And they are more important than my hockey analogy suggests, because after 60 minutes, win or lose, a hockey game is over. No matter how many times the puck goes past your goalie, you have the chance to start fresh the next day.