As content providers like 7am enable websites to select content more related to their business or mission, the services will become even more popular. Paid banner advertising The world of paid banner advertising is complex and very expensive. However, the Microsoft bCentral AdStore provides a surprisingly inexpensive way for small businesses to try this kind of marketing. A better option might be Google's AdWords . The more targeted your AdWords, the better the results.
Clickthrough rates indicate the percentage of people who see an ad that click on it.
They may have little relationship to sales. Keep in mind that clickthrough rates are often higher on plain text ads. Net newbies are more likely to click on banner ads. They are just discovering the web and like exploring all sorts of things on it. Folks with more time online are accustomed to banner ads and tolerate them rather well, but it has to be an exceptional ad to get their attention.