Look at the lights in your office. Think what you could do if you used a laser beam. It's also light but it can cut through steel. The difference is the light of a laser is focused and specific. Specific goals become dynamic.
Every goal needs to be measured.
The best way to do this is with numbers on a chart in plain view. This will then show you where you've been, where you are now and where you are going. One good reason to keep charts, measurements and records is so you have a frame of reference for future goals. Every goal will take time, effort, knowledge, maybe money and many other resources. Sometimes it is nec essary to back up and set a different goal to acquire a basic resource before you go for the big goal.