Research The research agenda for the Forum is shaped by Forum members. Through disintermediation, electronic commerce represents a threat to existing distribution channels. The clickstreams of electronic commerce allow companies to follow virtually every thought of their customers.
Electronic commerce challenges the fundamental model of the business.
In theory, electronic commerce would reduce friction, making markets more perfect and leading to zero profits. But with new business models, companies could find new sources of rent or advantage. Send them to our webmaster.