No wonder, then, that that more media executives are thinking about striking out on their own. When the media executive is a minority, the stakes get even higher. The dream of starting one's own publication or media company is the dream of many mid-career journalists and executives. After more than a decade in the business, mid-staffers certainly know how to put out a newspaper, create content or sell advertising. But, say those who have jumped the hurdle, it's more than what you know.
Independent success means dedication, aptitude and fearlessness.
If you don't have the guts for it, don't quit your day job. If you think you do, three founders of independent media companies have a few words for you. First thing to do is to get to know the area you are covering. Be willing to do whatever it takes. Randi Payton is the king of diversification.