Any intelligent fool can make things bigger, more complex, and more violent.
The core strength of any organization is its ability to reach the right people in the right way. You need customers, employees, donors, supporters, contributors, volunteers. The web offers a multitude of methods for communicating your purpose, needs and accomplishments. By choosing your tools carefully, using them skillfully, and building an institution that reflects your organization's own genius, you are moving in the direction of success. Make sure you are not overwhelming your audience or underwhelming them with your web site content.