VI Thou shalt be moral. VII Thou shalt be friendly and professional. Simply put, the organization is only profitable as long as the customers are happy and paying their bills. Employees caring for those customers are happy if the have the tools they need and their managers are happy and well equipped to help. Managers are happy when investors treat the company like an organization of human beings rather than a nameless, faceless business unit.
Investors are pleased if the whole is working smoothly and profitably.
IX Thou shalt give more than thou receivest. When the whole works according to this principle, everyone flourishes. Customers must receive more than they expected from the employees. Employees must receive more than they expect from the management. Managers receive more than they expect from investors.