Use graphics to lead the eye. It gets the eye. You're too expensive. Flyers are used for special events. You want them on local counters.
Flyers are one-page promotions.
Their job is to get you a lead. Don't try to sell me a van with a flyer. But you can sell me the pinstriping with a flyer. Yes, if you're getting orders. Not if you're after a lead to get me into the shop.