The cleaner you can keep your reputation, the better off you will be. Character ultimately shows through on the job. Rod Handley has grappled with that question as an executive with the Fellowship of Christian Athletes and now as founder of Character that Counts in Lee's Summit. Handley has written extensively about character and works with several NFL teams. Character is having the will to always do the right thing, regardless of the consequences.
Integrity is more a matter of being whole.
To look at it another way, character is doing and integrity is being. These values often get overlooked in the business world, he said. The attitude is that as long as you produce, how you get there is not all that important. Morgenstern agrees with the emphasis on doing what is right. All those old cliches really are true.