I also like to have some prior experience or a close associate who has had p rior experience with the candidate. Knowledge of the news media and the community. So I judge applicants most heavily on their portfolio. I also think most applicants need to spend more time on their cover letters. A good cover letter can make me take a second look at a resume that might not stand out on its own.
Internships are important.
Be bright and energized. Have two or three good questions. Keep resumes simple and honest.