You answer, and then get access to the graphs on a daily basis. Predictably, this is a bit of a loss leader. The real money is in corporate use and customization. Tarleton said he hoped to license the service to other Web sites, where they can develop custom applications for their readership. A political site could conduct polls while an entertainment site can determine preferences.
Companies can use the facility to prompt employees to submit status reports.
While the question will originate on the customer site, DailyRating will host the application and charge the customer a usage fee. It's amazing how the condition of the market can affect a VC's opinion of your idea. If the market's up they love it, if it's crashing they think it's terrible. Whether or not they will find a way to make money is another story. We've also noticed that certain services we sign up for that provide daily dispatches soon get old and, after a while, seem like Spam and are impossible to turn off.