It's quite an itinerary, and Cohrs decided long ago that to complete her goals she would have to study abroad. It's part marketing and part creativity, part art and part science. Unfortunately, there are not many good ad schools in Germany and they are not practically oriented. To study advertising you are also required to study journalism, and they are obviously two very different things.
Advertising is essentially an American concept, so studying in America was the obvious choice.
In fall 1995, Cohrs entered Virginia Commonwealth University to pursue a bachelor's degree. Despite the culture shock, she soon found much to like about her new surroundings. You can start a conversation with just about anyone whenever you like. If you tried that in Germany people would look at you like you were crazy. Americans are much more polite, too, though they do have less sense of style.