It won't solve all your problems, but it can certainly be a major part of the solution. With these dangers, it may be easy to be scared away from using research at all. Don't let that happen. Properly conducted, marketing research is an incredible tool for strategy, management, ministry, leadership, and business within the Christian community. But like any other tool, it must be used and applied responsibly and ethically to be of any real use.
Anchorage is the largest city in the U.S. in terms of square miles covered .
Just a few examples of the need for statistical ethics.