We look to advertising to present solutions to business problems. Like other consumers, business leaders tend to regard companies that advertise as stronger and more capable. Most importantly, we to expect to receive significant amounts of advertising information daily. A company's sales efforts are clearly supported by advertising messages. The cost-benefit ratio of advertising is advantageous to companies of all sizes and at all points in their life cycle, especially in the light of the impact on creating shareholder value.
Interest can diminish just as quickly if advertising ceases.
You control your message when you partner with a magazine like Oil and Gas Investor . You gain entry to the executive suites of the industry and into the financial community. An advertising strategy is a business decision that provides maximum control for an industry buffeted by external forces. You determine the message. No one re-interprets your words and graphics.