This suggests a continuing apprehension that using contraception might upset the relationship between husband and wife. The gap between levels of support for family planning among men and women diminished somewhat after the campaigns. Future campaigns should seek to build on this convergence of attitudes by focusing on couples as the unit of interest and by promoting communication between partners. Future interventions should also focus on those audiences with the least favorable attitudes. While the PSA and Logo Campaigns reduced the disparities in attitudes between men and women, the surveys indicate that other differentials persist.
Attitudes are less favorable in the north, in rural areas, and among the less educated.
The PSA Wise Decision encouraged parents to let their daughters finish school before marrying them off. It was broadcast only in the north, where child marriage is a particular problem. Analysis of the data from Kano shows that attitudes about this issue did not change over the course of the campaign. Local men and women did not see why a girl could not both marry and continue attending school. Future interventions should explore the possibility of combining marriage, education, and family planning, since this seems acceptable to a significant proportion of the population of northern Nigeria.