Local software legend Bill Goodhew, founder of Peachtree Software, convinced Denmark-based Navision Software to make Atlanta its U.S. base. Navision, an ERP vendor to small and mid-sized businesses, now has 150 Atlanta employees. Magnet, an ASP focusing on offering applications to financial services companies, is expanding in an Atlanta midtown high-rise. California's Magnetic Draw Both Southern California and the Bay Area are cooking up lots of new ASPs as well. California's continuing draw for new ASPs, even beyond the sheer density of Silicon Valley's wealth of software and Internet engineers, is partly that it's a pleasant place to live.
Employees can roller blade, walk or bike during the day.
Portera's Campbell location is also close enough to the Silicon Valley talent pool to attract enough qualified people. About 150 employees in marketing, research and development, operations and headquarters administration work are located in the company's 30,000 sq. The company, founded in late 1999, has been growing at the rate of five people per week, and is currently employing more than 100 workers in Mountain View and in Hyderbad, India, home of many sophisticated engineers. An interesting group of ASP clusters is growing in Boca Raton, Fla., and Miami. The root of these ASP clusters, according to Zihad Aganovic, CEO and president of CyLex, an ASP that provides document imaging services, is the key enabling technology for ASPs that was developed by a local company called Citrix, a founding member of the newly formed ASP Consortium.