Modcom's work for those agencies runs the gamut, from preparing promotional materials to graphic designing to developing highly complex, many layered Web sites. Modcom's biggest area for growth has been Web site development. In contrast to her current success, Hart's early attempts at communicating were frustration. Born in Brazil, she moved to California with her parents when she was a youngster. Our philosophy is that business should be interesting and, if possible, fun.
Life is too short to accept anything less.
While that might seem like a classically laid-back approach, Modcom's finished products have won praise from decidedly serious Web site watchers. I've seen their WaterShare site and their TERA site. You know, some of those government sites can be pretty dry or very confusing. They're eye-catching, helpful and useful . . . Ingrid's background was in written communications, and it was nice because there was a method of getting all the information there for someone to read.