The main causes for business failure and success, the importance of preparing a business plan, and resources that are available to help the small business owner succeed also will be addressed. The class is based on current information and hands-on participation by the student. SBM 105 Targeting Your Market - Introduces students to marketing by examining marketing problems facing the small business owner today. Helps the small business owner better understand how to afford marketing research, how to select a great location, determine methods of pricing goods and services for profit, and understand customer buying habits. Speech Communication - Students will develop skills in interpersonal, group and public communication and improve their confidence.
Emphasis is placed on in-class activities.