It's less expensive than its competition, and it provides a truly robust and customizable Web conferencing and management environment.
Administration is very easy.
And for our site visitors, message boards are easy to read, with minimal scrolling. Conferences are easy to setup and maintain for different departments which need to communicate with each other, and there are many customization options that allow for different departments' needs. I have tried most of the others and WebBoard is the most intuitive and feature rich. We've found it to be extremely reliable. When you are working with partners all over the world WebBoard essentially provides you with a powerful virtual server for corporate information.