Contract law is extensively studied. The behavior of individuals and groups in a business organization. Analyzing organizational systems and appropriate action with particular business structures. The management viewpoint in the study of the planning, controlling and actuating functions of the modern office. An analysis of the forces that influence demand for products and services and the role of marketing in successful businesses.
Emphasis is on the marketing mix - product, place, price and promotion.
The process of selecting, buying and pricing merchandise for resale to the final consumer. Emphasis is on merchandising at the retail level. Application of behavioral science theories, concepts, methods, and research findings for discussion-making by marketing managers. An overview of promotional strategies and how they fit into the broader areas of marketing and business profitability. Emphasis on advertising, sales promotion, personal selling and public relations through other promotional tools are also discussed, along with creativity, production, media planning and scheduling.