The reason stock quotes are delayed twenty minutes or so is because the exchange owns the quote. It considers it proprietary for some period. It holds value for this period of time. After that, it's worthless. Once it has no meaning, it has no value .
Information is similar.
Unless the information has meaning, it has no value. It's worthless without context . Put the information into context for your clients and help them understand the importance of investing and financial planning. You'll get the trade if you add value through context. Context is giving your client a framework to understand the information.