Ask family members and friends if they have recent pictures or videos of your child from a birthday party, holiday celebration, sports event, or school outing. Almost always, your child's school will have a copy of the latest school picture or will be able to tell you the name and telephone number of the school photographer. Even a passport picture, school identification card, or driver's license is better than nothing. Pick out pictures that most resemble your child. Remember that posters and fliers will show only the head, neck, and top of the shoulders.
Candid shots are fine, as long as the facial image is clear.
Several pictures from different angles may give people a better idea of what your child looks like. For examples of fliers, a sample template, and other items that can be distributed, see the collage on pages 38-39. Videos or home movies are excellent choices for airing on television. Videos capture your child's appearance, mannerisms, and voice quality. They offer the added advantage of engaging the hearts of viewers, who can relate to the image on the screen as a live personality.