That's what makes it appealing.
Hoteliers say white is crisp, clean and honest.
White can't camouflage a coffee stain or chocolate smudge like the dark colors and floral prints traditionally used in hotels. The trend started in anti-establishment boutique hotels in the 1980s but is now being copied by major hotel chains. Five of Schrager's six hotels have all-white d cor in the rooms. Sternlicht had to convince some of his colleagues, who said white would be too costly to maintain. But Glenn Tuckman, vice president of Starwood, says expense reports for the first six weeks after rollout show the company saved money on cleaning costs.