Too much stopping or breaking the flow isn't very effective. All movements should be as one fluid movement. Start by rubbing the neck and shoulders and move slowly downward. Always pay special attention to especially tense regions. Always avoid tickling, or grabbing and squeezing too hard, as it will create tension rather than eliminate it.
Bodies have specific pressure points that can be used to relieve tension in other areas.
For example, just between the thumb and index finger is a spot that, when rubbed in a circular motion, can get rid of headaches. The feet are notorious for just such spots. They're simply items that enhance relaxation, either directly or indirectly. Candles are a good example. Aromatherapy candles have been known to aid in the relief of tension, though lightly scented votive candles, which are just pleasant smelling, may achieve the same thing.