This site was established for the company's flagship bread brand and has fitness tips and QuickTime movies of recent commercials.
Flowers is a food maker that concentrates on the bakery segment.
Whereas yesterday's victim, CPC International, is really a bread spread company, Flowers is a bread and baked goods concern. International Bakeries and CPC International are Flowers' major competitors. Management has invested heavily in automating the bakeries to improve margins as well as making smart acquisitions. Buying the Mrs. Smith's line of frozen pies and piecrusts in 1996 was a bit of coup. The company's investment in privately held Keebler has started to pay off recently as well.