And his graphics were not correctly optimized for the web, making his pages load too slowly. What had been cutting edge six months before was almost embarrassing now. Most association executives estimate adding new information once a month is adequate. But a surprising number of your members may expect something new every week. View this as an opportunity, rather than a burden.
Many associations complain that member participation is low.
But your web site can be an excellent tool to increase communication between headquarters and the members. You can also use the web site to foster communication between members. But in any case, keep the information fresh. Just because you built it doesn't mean they will come. The Internet is large, with over 30,000 web domains.