Solutions act only as interstitial bridges, spanning the precipice of time between an industry's technological breakthroughs and product advancements. Organizations must view their solutions, however great they seem today, as disposable tools. Only then will they be able to continually create customer value in the face of innovation and commoditization. Thus they hinder their own ability to create customer value. They limit their own longevity and define their own mortality.
History speaks for itself.
Not one slide rule manufacturer successfully converted to the production of calculators. They were convinced that their solution was fully evolved and could not be improved. They may have been correct from a solution perspective, but the process of executing mathematical computations was far from evolved in the eyes of the customer. A focus on solutions acts as a blinder, preventing an organization from seeing other opportunities outside its current competency that would allow it to create more customer value and avoid extinction. They must focus on the process that their solution was originally created to support and dedicate themselves to evolving that process - not the current solution.