Of course, small businesses do not usually have the resources to advertise on sites. There are many options, however, that will increase your traffic without depleting your profits before they are made. Link exchange programs allow you to trade banners with others. Many such programs are available at little or no cost to you. I Heard It Through the Grapevine Links from associations within your industry will help increase traffic.
Many communities also offer links to businesses in their geographical area.
Another method is to list your site on the Web's yellow pages, manufacturers' directories, classifieds, community and association sites. You can also write and post press releases for the greatest exposure on the Web. Most Web users looking for a particular product or service will use a search engine . This will bring up a list of companies that provide this service in the specified area. In addition to marketing on the Web, it is important to promote your cyberspace address in other media.