Successful marketers often develop their clientele base gradually over many years. Sales from a small shed or garage may provide a low-risk initial approach to direct marketing. Numerous guides on PYO marketing have been developed. This publication also contains a list of Extension Service publications from each state related to PYO farming. They provide prompt and individual attention and instructions on how to harvest, handle, and use berries.
Farms are easy to find, neat, and well-kept.
Parking is adequate to handle even the largest crowds. Plantings are well-managed and fruit quality is high. PYO operators must provide a pleasant experience and high quality berries at a reasonable price to compete with local stores. Cultivar selection is critical. Customers want large berries with good appearance and flavor that are easy to pick.