Must take precedence if the organization does not have the resources to mount other campaigns. Is a broad-based appeal for funds directed at a large number of prospective donors. Seeks to increase a donor's contribution each year to meet the organization's increasing expenses. Can be conducted simultaneously with any other type of fund-raising campaign. Endowment campaigns raise money to invest rather than spend, and the income from those investments is used in many ways.
Capital campaigns raise money that is spent to acquire or improve a physical asset.
Are not conducted if the expenses they would raise funds for, can in the short term be covered by annual funds and other gifts and grants. Are undertaken when an organization has the resources to do so without diminishing the effort directed toward the annual fund campaign. Run no longer than about 16 months from start to finish. There is a point when resources begin to diminish and when leadership's enthusiasm and energy begin to fade. Are usually not announced to the public until at least one-quarter of the goal has already been raised.