Jim Belasco and Ralph Stayer, both CEOs of successful businesses, give their answers to that question in their best-selling business book and video Flight of the Buffalo. That desire comes from deep within each and every one of us. The leader's job is to create the environment that brings to the surface this deep desire and gives it the opportunity to flower.
Leaders create the environment.
That's a key point. They know that people must motivate themselves, that the energy and drive to work hard and smart, and to accomplish goals must come from within the individual. The best leaders ensure that each staff member's motivation is turned on. These practices create an agency that is a unified team focused on winning. All of the team members understand their roles and how they must contribute to the winning effort.