The general public deserves a stake in this program. Their natural resources were injured by the spill and the settlement dollars are being used to restore their public trust resources. Several media are available to reach the general public. Press releases reach a large segment of the public but only if the newspapers and TV stations consider the release to be newsworthy. Displays at well situated interpretive centers can reach a large segment of the public, such as proposed by the Shasta Cascade Wonderland Association.
Interpretive centers can also be a location to disseminate newsletters, brochures and posters.
A well-produced video would require a great deal of outside expertise, but if aired on public television or other science channels could reach a large segment of the general public. The best ways to reach this audience is through displays and interpretive centers such as the Sacramento River Exchange Center in Dunsmuir and brochures. This is probably the most difficult audience to work with because they do not trust the Department. The most important message we can get to these individuals includes monitoring on the river is important to make informed management decisions and catch and release angling is important to recovery of the fishery. The CTC could continue a passive approach and see what types of proposals are submitted through the grant program.