For example, golfers on a Southern vacation can book a few rounds before even booking airfare. Golfers trying to make a reservation will not hear a busy signal or unanswered calls. Also, that means that the professionals at the course are not distracted by a ringing phone, which lets them provide a better service. That includes a broadband Internet connection, such as a DSL line, and use of the EZLinks software. The company runs a full-time telephone reservations center as well to book tee times on any of its member courses.
Courses pay a transaction fee for any rounds booked through EZLinks' call-in reservation system.
The company earns additional revenue through enhanced services, such as access to player databases for marketing efforts and analytical reports to help courses maximize tee times and revenue. With our system, they can analyze their business and see that every Tuesday and Wednesday afternoon is empty. With the EZLinks upgraded version, due out in a few weeks, individual courses will be able to send an e-mail to selected golfers advertising discounted rates for tee times that tend to go empty during the week. It uses regional approach Courses in 30 states use EZLinks' system. The company's strategy is to focus on those regions where it has several courses using EZLinks software, then market to other nearby courses.