For sale is sponsor access to audiences, to their time and attention. The commodity in question, therefore, is audience market segment and not television news or entertainment. The ideology of TV Priggery is derived from an outmoded sense of the nature of social life. Worshipping the past, they appreciate the world as it was, and insist that's how it still is. Having an authoritarian's perspective on things, seeing the world in terms of higher and lower ranks, they peer into the dimly visible mechanisms of mass communication and manage to find there the same sort of pattern, in which a looming television industry beams images at a hapless audience.
Inferiors are under the control of superiors, just as in their reveries.
In the modern era, instruction continues to come from where it always has-the real world. Jib Fowles, Why Viewers Watch , 100-104. Daniel Bell, The End of Ideology , 38. Jeff Cohen, writing in Propaganda Review , online edition from the propaganda.rev conference on the IGC computer network. The Institute was removed to New York in 1933, and its best known theorists emigrated from Germany with it.