You want to get safely from point A , your home, to point B , the hospital. In the first scenario, your purpose is to visit a sick friend. In the second, your purpose is to get your pregnant sister, who is in labor, to the hospital. It is much easier to develop a plan if you know exactly what it is you are trying to achieve. The second problem faced by those planning strategy is the failure to distinguish constraints from insights.
Insights are elements that thought, experience, and understanding can influence.
They are the forces that allow you to set direction about how you derive the strategy to achieve your purpose. Let s look at our drive in the fog again. In either scenario, time and lack of visibility are two constraints affecting your purpose. You cannot stop time and you cannot make the fog go away. Planning and brainstorming to try to overcome constraints will never result in a workable strategy.