Each of these enterprises is simultaneously using a piece of their existing capabilities and the power of the Web medium. Of the three, i-guide impresses us the most. The basic TV Guide model includes articles that interest the audience and listings. Their fantastic services include instant resume generators , portfolio managers and lots of reviews, ratings and articles. They've managed to stay true to their core competencies while expanding their reach.
Discovery trods similar turf with different results.
It was the KRON site that really turned our thinking around, though. Led to the website by an evening news-story on job hunting, we found an incomplete development project that was definitely on the right track. Brand Name recognition KRON is well on its way to turning these assets to real competitive advantage on the web. Assets like these are a part of KRON 's native market position . As the competition intensifies, we expect to see an expansion of odd-bedfellows partnerships.