If you are working by yourself, write out each list. If you are developing strategies in a meeting, ask the participants for their ideas and write all of them on chart paper. Writing the ideas helps you collect, expand, and organize them. You will be most successful when you are fiercely candid in identifying obstacles and brilliantly creative in finding resources. Avoid negative thinking because it hinders creativity.
Every business sets a goal for gross sales during the year.
So, an effective strategy would use the company's resources to overcome those obstacles. Let's assume that one of the company's resources is the effective writing skills of the president. These articles would be most effective if they appeared in publications read by that company's customers. The company could obtain additional benefits from these articles by sending copies to potential clients, using selections from them in advertisements, and publishing copies of them on their web site. Many companies use this strategy to promote themselves.