This process shows its physicians, especially specialists, that the hospital can bring them business. The process gives the hospital ongoing market assessment reports. This is an extension of the market assessment that we do initially and can answer questions raised in that assessment. It is, after all, the constancy of the process that ultimately wins over the customer. So, we need to be working on educating employees and physicians and have solid evidence that we are continuously improving our services and products.
Great fulfillment supports great marketing.
The first hospital in the community that uses the targeting marketing process will own that market. Once the people in the community know that one hospital is keeping an eye on their health needs, they will not want to repeat this process with any other hospital. In order to have an integrated database, a hospital should be doing database relationship marketing with its former patients, physicians, hospital employees, major employers, and business and opinion leaders. Permission is granted to quote from this article only when Metromark Market Research, Inc. is credited as the source. Trademarks and names mentioned in this article are registered marks of the respective company.