Integrity and reliability are key ingredients. Looking after artists. Giving them a fair deal, paying them on time and promoting them where possible. Good relationships with the media. Feeding them with useful media statements.
Good publicity is essential for both the gallery and the artists.
Fortunately in the art world it is possible to get substantial media exposure, which neither the gallery nor the artists could afford to buy. The art market has become increasing competitive in Western Australia. The fundamentals have not changed much but the need for innovation and experimentation has increased due to competition. This number must have tripled to over 30, as everybody has tried to get into the act. Marketing has gone mad.