Some services also analyze clips for information such as editorial slant, circulation, and effectiveness, either on a standalone or competitive basis. Some services also scan television and radio broadcasts and online services focus almost exclusively on the Internet. While most services focus on covering domestic media, some services also monitor internationally. There are three primary advantages to using clipping services. Greater Coverage Clipping services are often the only source for coverage of limited-interest publications such as local newspapers.
Clipping services can also monitor advertising.
Timeliness Through your fax machine, you can receive clips from major metropolitan papers on the same day they are published rather than waiting for the article to be posted on the Web. A Physical Likeness Traditional clipping services will usually offer you the entire clipped article. This means that you can see how much space was given to the text of the article or to any accompanying graphics or photos. Online clipping services can be a more effective resource if your company's industry is primarily covered through online publications. These mentions can often be emailed directly to you but you will miss any print-only publications.