You can always remove it later. Again Powerful advertising is anticipated, personal, and relevant. The truth is that even though clutter is bad and getting worse, Permission Marketers turn clutter to their advantage. In fact, the worse the clutter gets, the more profitable your Permission Marketing efforts become. In this chapter I'm going to outline the core ideas behind Permission Marketing.
Every marketing campaign gets better when an element of permission is added.
In some cases, a switch to marketing with permission can fundamentally change a company's entire business model and profit structure. At the very least, the basic concepts of permission will help you formulate and launch every marketing campaign with greater insight and success. Interruption Marketing fails because it is unable to get enough attention from consumers. Permission Marketing works by taking advantage of the same problem there just isn't enough attention to go around. People needed land to grow food, metal to turn into pots, and silicates and other natural elements to make windows for houses.