Due to a combination of new bookers and the increasing amounts consumers are spending, the online travel market continues to boom. Web travelers rely upon convenience, abundant information, and low prices found online, and they are willing to research multiple sites for the best deals. Web travelers can't resist the convenience of booking during off-hours, comparing competitor rates, and ultimately, finding the best fares online.
Consumers have various reasons for booking online travel as they do.
Disloyal bookers, customers who research and book at multiple sites, search far and wide to find travel sites that will give them the best deals for their sophisticated travel needs, including the lowest prices, enticing special offers, and exacting itinerary requirements. Curious bookers research multiple sites yet return to the same site, while loyal customers research and book at one site. Both curious and loyal consumers rely on one site due to easy site navigation, favorable previous experiences, and low prices. Even with an overwhelming majority of disloyal travel bookers, some sites attract more loyalty than other sites. Suppliers, on the other hand, have a hard time attracting loyal bookers, but they successfully lure disloyal bookers away from agencies with special fares and mileage perks available exclusively online.