Problem is the savings are sometimes not immediate. People have to invest over a longer period to realize savings. Reduction in car use. Public transit Appropriate energy use. 1 in 4 houses in the US is heated with electricity.
Energy is lost making electricity.
One person has likened electricity for heating as using a chainsaw to cut butter. Too poor to buy cheap cheap goods can cost more over the long run. House Design Smart house design can reduce energy consumption without reducing comfort. Using the sun for heating passive and active solar designs. Eaves for sun in winter and shade in summer.