It is imperative that we provide access to natural areas, but until we effect appropriate attitudes, behaviors, and participation, it's no different than building a new facility and then failing to program or market it to our constituents. In his book, Interpreting Our Heritage, Freeman Tilden outlined six points which provide a base for recreational learning, which we call interpretation. It bears more than a passing resemblance to marketing. Relate to the persons's personal experience. Not information, but rather revelation based upon information.
Interpretation is an art, utilizing many art forms.
The hallmark of good interpretation is provocation. Programs should be tailored to the audience. As in McDonald's Restaurants, each member of our staff needs to be committed to making customers glad they came. The benefits to customers are many. A modicum of knowledge reduces anxiety.