Not many people look to the designer of the Hoover vacuum cleaner for inspiration, but at Belief , a Santa Monica-based broadcast design studio, the great Henry Dreyfuss is something of an icon.
Broadcast design is similar.
Millions of people see what you create even if they're not aware of it. It's ironic that Kazanjian and partner Mike Goedecke have such an interest in design history, because their firm is riding a wave of revolution in their field. With a rack of Macintosh computers, a copy of AfterEffects, and a dizzying number of plugins, Belief has built a punk-kid business into a force that has stripped clients away from studios many times its size and resources. Every kid now with an iMac and a copy of AfterEffects can learn the basics of motion graphics design. The pair began their little joyride five years ago.