Start with a general purpose and refine it for your project. User's tend to look for strong graphics and bold statements of content. All links on your home page should point inward, toward pages within your site. Splash covers work well. Design icons to help the novice user feel confident in using your Web site.
Content is presented and reiterated.
The user wants quick access to information. Frequently use a wide range of technologies and features which help to provide the user with an immersive environment. The emphasis in this type of site is to build a user experience. Include links to all web sites you have designed and any other samples of your work that clearly shows your experience and capabilities. They are usually front-ends to databases and use a variety of CGI's.