Constituency segments are identified. Staff and volunteers are able to communicate who their customers are. Reviews constituencies identified by the staff and volunteers with the Board of Directors. Board contributes to further identification of constituencies. Consensus is developed around who the organization needs to serve to fulfill its mission.
Exercise leads to additional steps being taken to develop a marketing plan.
Checklist of Nonprofit Indicators , United Way of Minneapolis Area, 1998. The Society For Nonprofit Organizations. All rights reserved. The Society For Nonprofit Organizations. All rights reserved.