Also covers franchising and business acquisition. Students develop their own business plans for venture concepts. Broad areas of interest include developing business concepts, marshalling resources, startup actions, and strategic and operation planning. Combines case studies with field projects assisting companies in the Puget Sound area. Offered only when faculty is available and student interest is sufficient.
Class is announced in advance of scheduled offerings.
Determination of corporate product-service objectives, development of a network of internal operating policies and methods to achieve objectives at a cost satisfactory to the consumer and to society. Emphasizes the interplay between marketing, manufacturing, finance, accounting and team management. Basic knowledge in accounting, marketing, and finance is assumed. Practice of franchising and business acquisition. Students develop their own business plans for venture concepts.