Answer them for yourself. Do this and your chances for success will dramatically increase. This question sounds quite simple but this is a critical first step. By now, your organization should be somewhat web-centric. Click and brick.
Ethics is a big consideration.
Additionally, ethnic and cultural concerns are critical factors in today's diverse society. Spending time thinking about solutions to customers' problems and challenges from your competitors' point of view will serve you well. Know how your competition thinks and acts you can learn from them. To win, you must know your competition better than they know themselves. That is how Pepsi gained shelf space from Coke in grocery stores in the 1960s.