Focus on individual profitability. Group action must make economic sense to each farmer. Individual incomes earned through the group earned should exceed expenses. Assess all the benefits and costs of cooperation . Ask the people what they will gain from participation and what will it cost in terms of self-sacrifice.
Farmers learn more quickly in small groups than in larger ones.
There is more trust and information is shared more freely. A common bond means less disputes and more efficient learning. Promote groups that are voluntary and democratic . Members should decide through majority vote, or consensus, who joins the group, who will lead them, what rules to follow, and what activities they will undertake. Help the group choose a name for itself.