Marketing experts know that most purchase decisions are made right off the shelf. Glass is recognized by consumers, environmentalists and public officials as 100 percent recyclable. Combined with the premium image glass gives your product and its ability to retain freshness and taste, this environmental advantage can tip the scales in your favor at point of purchase, and keep customers coming back in the future. In a recent study by SRBI, marketers were asked to rank the importance of more than a dozen attributes they chose when selecting product packaging. The image conveyed by their packaging material.
Many consumers prefer glass, too.
Glass offers convenience, quality, flavor retention and, of course, recyclability.