Some companies are already learning how to ask consumers what they want. Soon, every business will have to. Not for long. The Year2K problem is real, and likely to cost billions. How the knowledge curve, fueled by the Internet, could lead to a new era of prosperity.
Business is under assault from new technology, and in a race with consumers over how to use it.
Over 80 years after the sinking of the Titanic, the ship's builder is still doing damage control, this time with their Webpage. New technologies are being developed to protect creative investment, but they'll only work if businesses use them. The Internet is giving consumers a chance to compare notes on the behavior of businesses and professionals. The shortage of computer professionals may mean hard times finding a qualified Website guru. Satellite broadcasting of a CD-Rom based catalog is going to be possible next year.