In the male-dominated world of surfing, there's one girl who's beating the guys at their own game. Surfing Girl, a new magazine aimed at female readers 13-21 who surf or would like to, outsold its male counterpart, Surfing magazine, at some newsstands during a test run last year, according to the publisher of both magazines. It fuels fantasies, and you incorporate that into your own life. That's what a lifestyle magazine does.
Guys tend to be more real.
They want to do it. Right now, Surfing Girl's got a way to go. But the newcomer is selling briskly, and Townend reports that advertising sales for the first issue exceeded predictions by 30 percent. As more women entered the sport and the level of competition among professional women surfers improved in the 1990s, the men's surfing magazines began to devote more resources to covering the women's scene. About five years ago, Surfing began publishing a women's surfing supplement along with its main magazine six times a year.