If you're interested in building a loyalty program, there are basically three ways to go. You can private label a generic currency like frequent flyer miles. Or you can do it yourself with PassPoints, an outsourced solution. Much has been made of the need for dot-coms to generate awareness of their names among computer users. Now comes a study that tries to identify the winners and losers in the big branding struggle.
Inexperienced marketers can kill a fledgling dotcom.
That means expensive ad campaigns and costly giveaways and other promotions are no longer an option for many, analysts and executives at the Jupiter Communications Inc. Shopping Forum.