Don't count on it. Even a cursory look at first-quarter earnings offers plenty of supporting evidence that the economic slowdown is affecting the way companies approach projects and vendors. But as recent InformationWeek Research studies have shown, the majority of companies are continuing to push ahead with their most strategic IT projects. Customer service is a top priority for businesses around the world. Customer-relationship management software is the leading app for strategic IT projects.
Global companies remain upbeat.
In fact, three-quarters of those surveyed say this year's revenue growth will be better compared with last year's. Own the data behind InformationWeek's Research. While half say they're seeking greater knowledge about their customers, an equal number say they aren't. That seems awfully shortsighted, especially at a time when E-businesses are bombing left and right. Experts warn that one of the most expensive mistakes companies can make during hard times is disenfranchising customers.