Understanding a color s mood, it s current popularity, and it s potential as an accent or anchor will erase many of those nagging doubts. Color affects moods. Scientific studies have proven that emotions are heightened or dampened when surrounded by particular colors. If statistics aren t convincing enough, simply observe the world around you. The toreador doesn t wave a white flag at the bull to agitate him.
Hospitals don t make a point of painting their rooms in black.
And rarely is the pink a primary color in a nation s flag. Red is the symbol of agitation. It is associated with blood, but also love that in itself can be viewed as a strong, often overwhelming emotion. The red cape whips the bull into a frenzy, and although the animal himself might be color blind, the swirl of the red cape has become a symbol of danger and warning for humans. White, in contrast, is the hospital s color of choice.