If you choose a turnkey solution provider to build your site , you'll be able to select from a variety of templates. Regardless, you'll want to make sure that your site is designed to be easy to use. The content on your site is your site's personality. Your content is what sets you apart from other sites, so you'll need to create a content strategy . Whether you choose to be witty, informative, persuasive, brief, flowery, or cutting-edge, you'll want your content to be convincing, and you will want it to reflect the goals of your Web site.
Many companies offer free content.
Text, graphics, and even consumer product descriptions and images are available for use on your own site. Some sites offer news-related items that you may display on your pages, some sites specialize in free graphics and images, and many sites offer articles on specific topics, such as marketing, travel, and investing. You will want to find out exactly how these sites want to be referenced if you use their content. In most cases, you will need to link back to the original source of the content if you use it on your site. Unless you plan to set up your own Web server, you'll need a host for your Web site.