It was all a matter of knowing how to capitalize on an investment in technology. A lot of our project revolve around the Media 100 and what it can do. It allows us to use our creative minds in ways we couldn't have in the past. Before, I wouldn't take on certain projects because I didn't have the ability to handle them, but now I can take on almost anything. The scope of what I can do is just huge.
Images fade in and out, lights rise and fall, details are enhanced and flaws are obliterated.
In fact, Coon's Media 100 may have rendered obsolete the video-editing suites that cost his larger competitors hundreds of thousands of dollars. Schum said falling technology prices are creating a new type of competition in the industry he's followed for 14 years. Many of the bigger companies have substantial investments in old technologies, he said, and they're beginning to worry about the small startups with little overhead that can produce similar quality. And even more worrisome to the big guys, he added, is that they're beginning to lose their top editors to the lure of inexpensive technologies. You can go down to the bank, get a loan, put up a shingle, and you're in business.