As more and more emails bombard inboxes around the country, companies and organizations are challenged to send engaging messages that will be read and not immediately tossed into the virtual trash bin. U.S. marketers are expected to send some 250 billion emails in 2002, according to Forrester Research Group .
Email marketing is the wave of the future.
With its simplicity, low cost and high response rate, it is no wonder more companies are flocking to this medium to attract and retain customers. The cost comparisons are no contest. Banner advertising can cost up to 20 times more than email marketing. With links to your Web site embedded in the email message, consumers are able to instantly go to your Web site to check out the products and services you have to offer. While employing an experienced company to manage your program is a more secure way to have a successful campaign, you may decide to keep the operation in-house to save money and retain control.