Closer scrutiny reveals that the key players remain on track for double-digit gains.
Given that there wasn t even a Thomas fresh bagel less than four years ago, those numbers reflect not only the growth in the fresh bagel category, but also how a company can leverage a powerful brand name and make it work in a related category from muffins to bagels. On a name basis, Thomas stands for premium, great taste and texture, and taste and texture are the most important attributes of a bagel, explains Joan Dargery, senior vice president of marketing. We tried to pick the best attributes for a bagel, he says. And we tried to put them all together. Information Resources Inc. The formula obviously worked.