There s a deeper meaning as to why the combination of black and white is hot this season and why pink is ubiquitous in all the makeup brands. These colors resonate with the need of the times, says color therapist Paola Sani. People sense colors on many levels. The brain has pineal glands that control the rhythms of life. When light enters through the eyes or skin, it travels neurological pathways to these pineal glands.
Different colors emit various wavelength frequencies that have an effect on the mind and body.
Colors are primal to our lives. However, since humans are always looking for gratification outside of themselves, they see color superficially as an adornment to complement a theme. The popularity of black and white reflects how society sees everything in duality yin and yang, good and evil. White light contains all the colors in the spectrum. White evokes purity, transcendence, the spirit and merging with God.