Email marketing is about helping you to understand who your most valuable customers are, establish meaningful dialogues with them, and offer them individualized service in order to realize the maximum value from them over time. It's about allowing your customers to communicate with you in ways they never could before. The problem is, email marketing is still largely misunderstood and misused. What could and should be the single most effective tool for building a lasting dialogue with prospects and customers ends up not only wasting a lot of time and money but alienating customers who are sick and tired of receiving spam. It doesn't have to be this way.
Engagement is often a first formal step on the road to marriage.
We can also be engaged in our work or in extracurricular activities and hobbies. Wherever or however we use the word, engagement involves some form of ongoing, active participation in a relationship. To be engaged is to be committed. To engage is to show interest and participate. The same applies to your business.