If for no other reason, you live in the area. You are a thyroid cancer survivor. If you live in the area, and there are others living in the area for whom the information in the press release will be important. The reason this is important is that many times editors and producers will tell you that unless it is a local story, they are not interested in running it. Stress the local angle.
Editors are more likely to devote time and space to a story if they know experts are available.
Many of our ThyCa Board members and other volunteers are willing to be interviewed, and we have leading physicians from around the country who have also agreed to support our publicity by granting interviews. You only need to let us know what you need. A week later, call and ask if there are any questions you or anyone else can answer about ThyCa or thyroid cancer. Also ask if we can add their article to our media archive on the ThyCa web page. Send me a copy of any article that appears.