According to a recent survey by Roper Starch Worldwide, customer satisfaction is their top-ranking measure of business performance and the president of a local technology firm says that is just as it should be.
Happy customers are more important than profitability and market share to small-business owners.
To achieve it, business owners depend on employees. This attitude is reflected by the 18 percent who offer employee training to improve business performance. In contrast, just 8 to 9 percent are increasing their use of technologies such as telecommunications and computer specifically to enhance business results. Lichtman says what is key for any successful business is to partner educated employees with tools that can assist in finding hidden opportunities to promote further growth. ZenaComp's goal is to connect knowledgeable people with logical solutions through consulting services, training and mentoring programs.