As with Friends members, these are people very likely to give time and money. Limit campaign expenses by actively looking for in-kind donations. Businesses can be very supportive of library initiatives. Oakland's campaign received over 25,000 sheets of paper and almost as many envelopes for our fund-raising mailing. Friends groups often have valuable business and community contacts for fundraising.
Booksellers are natural allies.
The media is also a natural ally. Make early contacts at newspapers, TV, and radio and enlist their support. They can provide in valuable free support in their columns and other reports. Oakland columnists wrote favorable articles, the newspaper published our letters and gave campaign news top billing. Moral to the story is that winning a library funding campaign in California is possible.