Writing good headlines, too, becomes even more vital on the Web. Just as in print, headlines are important in giving readers a quick idea of what's on a page. Therefore, headlines not only have to support connected articles, they also have to make sense when they are presented in isolation. But they need to be used with caution. Links need to be compelling.
Links can disrupt the flow of the text.
If you're trying to tell a story, you need to be careful about peppering it with links. Some producers go even farther, eliminating internal text links and placing them elsewhere on the page. In the early days of the Web, some producers decided the best way to do that was to avoid placing links anywhere on their pages. The producers cannot control readers as they can in print, and that's what the readers love about the Web. So make sure each page can be read on its own.