This sample was for a novel called To Take A Stand . Each Lead Sheet is tailored for the subject and the project, so they differ, but this gives you some idea what to expect. This is all for one month. This month we have given you a mix of newspapers from across the country along with distributors and wholesalers that fit your profile for your book. To effectively generate good articles and coverage in newspapers, your press release has to make a good story.
Every newspaper works differently, so be aware of different titles and responsibilities of editors.
Your story would work as a book review, but might have greater power in a features section, or perhaps an animal or pet section. You can call each paper and get some information, some papers may be too large and impersonal, but if you can get a name it might give you the edge you need. Remember that these newspapers are receiving many press releases everyday, and you have to find creative ways for yours to stand out. You can send a book, or better yet, a cover, and the wholesaler or dealer flyer that you and I worked on last month. Then after a few days, follow up with a phone call.