Studies show that the most intuitive tactic in this situation is to counterargue, but that while counterarguing is precisely the wrong tactic, there are a number of very effective tactics. You are going to get some inquiries from people who were socialized in another culture. You're probably a good prospect for the new software that filters out ads. Both men and women liked the Budweiser swamp creatures commercial in which it was revealed that the frogs can talk, and we got to overhear a rumor that the creatures were to be canned. Her excitement about the topic makes the lectures very interesting.
Instructor takes an active interest in the students as well as the topic.
Trudy Kehret-Ward has taught at the Haas School since 1983, and is a recipient of the Cheit Outstanding Teaching Award. She received two Ph.D. degrees, in marketing and linguistics, and is recognized as a pioneer in applying semiotics to advertising and consumer behavior. She has published in both business and applied psychology journals, and has been sought out for her linguistic expertise in deceptive advertising cases. Her interest in advertising icons led her to become a board member of the Museum of Modern Mythology, a nonprofit educational institution whose purpose is to promote public awareness of how attitudes and behavior are shaped by the images and icons of modern culture.