Formerly Marketing 440. Advertising Stimulation of market demand through advertising media, including printed messages, radio and television, developing the advertising appeal, selecting the media, placing copy and measuring results, as well as legal, ethical and international aspects of advertising. Marketing 305 and 410. Professional Selling Interpersonal communication skills used in the selling of products and services. Skills in prospecting, questioning and listening, understanding needs, demonstrating and explaining products, overcoming objections and closing the sale.
Emphasis is on long run, ethical, relationship selling.
Oral presentations are required. Sales Management Managerial techniques used to supervise a sales force and to analyze company sales. Emphasis on recruitment, training, motivation and evaluation of salespeople. I sales forecasting, establishing quotas and evaluation of sales performance and effectiveness of salespeople. Advertising Campaign Development of a full marketing and advertising campaign for a client's regional or national product or service.