CyberFirst also performs all billing and collection functions. Net proceeds, after advertising agency and representative commissions, are then remitted directly to the Web site operator. CyberFirst is able to provide these services efficiently and economically, due to the economies of scale associated with representation of many different web sites. As a result, web site operators avoid the costs associated with providing these sales, ad insertion and accounting functions on an individual basis. The firm is compensated on a straight commission basis.
Clients pay no fees until a sale is made and payment is received.
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