Students live in a colorful world of multimedia. If you don't have a wonderful exhibit, it comes down to you to make the right impression. Taped multimedia presentations should be no more than five to ten minutes long. Many students and alumni see a career fair as a buffet. Most want to explore all of their options before getting more in-depth information.
Literature Have brochures on hand, but keep paper to a minimum.
Use handouts to initiate a conversation with students and alumni but handouts should not be your entire presentation. Keep demonstrations short and simple, ideally three to five minutes. Students and alumni tend to remember what they visualize and participate in rather than what they hear. It's personalities that students and alumni remember, not the display. Make a good first impression.