So the angle was to sell a product to computer users. We took it a step further. We angled it not only toward the computer users but also towards small businesses and corporations that owned many computers. Comfort and health are important issues in any workplace. We all know that's the bottom line.
Increased productivity increases profits.
That got their attention. Now we had to follow up with that same angle in the body of the release. Here's where research comes in. That little statistic took many hours of research. Just because the release is short does not mean preparation time is short.