The Personalization Index. PI is calculated by taking the profile elements used in customer interactions and dividing it by the total number of profile elements collected. A PI of less than 0.3 means your company is collecting far more data than it is using. A PI of 0.75 is a sign that you're getting bang for your data-collecting buck. You'll enjoy this quarterly publication that brings together the top industry experts to offer insight, case studies and advice on the topics of marketing and personalization.
Free registration is required.
The importance of personalization was the focus of Aaronson's presentation. This article describes six fundamental trends in the loyalty arena that you'll want to incorporate into your CRM implementation. Don't be afraid to let a little warmth and humor shine through when interacting with your customers. So, today's emphasis is on building strategies that will keep customers coming back again and again. To be truly effective, these marketing strategies must go hand in hand with the new technology, as discussed in this article.