PassPoints is the only company that lets you issue your own points. Generic currencies are different from airline miles. Actually they are the same. Unless you run the business that is issuing the award points, you are paying steep prices to provide this expensive and impersonal incentive to your customers. Airline miles build loyalty to the airlines.
Generic currencies build loyalty to the program vendor.
PassPoints is different. We help you issue your own points where you control the value. Airline miles and generic currencies build loyalty to my business. Loyalty is about customer retention, not customer acquisition or frequency of purchase. If a customer gets airline miles or generic points from two book stores, they become indifferent as to which one to buy from next.