FFA pages are different than search engines.
If you have never used them then you may be in for a big surprise. These are pages with normally about 300 links on them. These pages can be posted to by anyone. The links that you post are like one line ads and there is normally no keyword search so the visitor will be scanning the page for interesting links. The way to score big with FFA pages is to be creative, use capitals and punctuation to get the readers attention, and keep it short and sweet.