But those in online advertising say cookies equal ad dollars well spent and that they are going to fight the proposal. If accepted by the IETF, the proposal would be accepted as if it were a law, according to opponents. The IETF is getting to be more influential because it's a nonprofit organization with thousands of members. If it proposes something, it will likely become a standard. This is going to be a further restriction.
Cookies are a very viable resource for advertisers and commerce Web sites.
It allows the Web site to identify frequent visitors. His agency buys all online advertising for Microsoft, which he said benefits from cookies. It is an advantage of our clients and the users. Still, those backing the proposal say protecting privacy is more important than advertisers making a buck. Inc. All rights reserved.