Besides all the other things to ponder and worry about, one of the most important is location. You want exposure and easy accessibility to your new business, but you also want affordable rent.
Downtowns are perfect incubators for small startup retail and professional businesses.
Shopping Malls and strip malls on busy main highways are with us to stay. These places offer convenient parking, easy access, and often good exposure. They also have high rent, oftentimes in the thousands of dollars for a few hundred square feet of space. You may also have to contractually agree to open certain hours, sometimes seven days a week from 9 to 9, meaning that your staffing level would be high. Downtowns, on the otherhand, have much to offer.