Develop objective and outcome based media, program or services plans. Target messages to specific market groups interests, backgrounds and feelings. Have in-depth understandings of their audiences. Can make the presentations fun, inspirational, memorable and powerful. Plan for the total visitor experience.
Interpretation can inspire visitors and create a sense of individual and community pride.
Without interpretation a historic site is, in the eyes of the visitor, just another OLD site. Interpretive services are the reasons visitors come back to heritage sites. Interpretive programs and services can produce reductions in site maintenance, and related management issues when used as a management tool. Interpretive programs and services provide added value to any heritage tourism experience, and heritage site marketing efforts. You cannot have heritage tourism without interpretation.