The metamorphoses of Jonathan Logan primarily involved external financial maneuvers and capitalizations that exploited the internal resources and affected the momentum. Jonathan Logan product has always been in the market, there is a consumer base that appreciates and will respond to Jonathan Logan. Utilization of existing personnel as a starting base. Immediate operating results. Benefits to Licensee's Existing Activities Success as a Jonathan Logan licensee will enhance the image and reputation of the licensee's other product lines.
Increased volume permits greater economies in manufacturing and marketing.
Styling and Quality Ability to ensure appealing and consistent quality products. Objectives Long-term objectives of continued growth in sales and profits.