That helps your site to be recognized online as a valid and useful RPG site, and also will increase your traffic as Gold Wyrm Sites get a tremendous amount of traffic each week. The attitude of winning an award or high ranking is wrong. There are some awards out there that can easily be won by almost any site whether it is truly earned or not. A Gold Wyrm award from Effie's is not one of them. Your site should be developed with an RPG audience in mind and should primarily feature this content.
Content needs to be original, useful, grammatically correct and visually appealing.
Graphics should support your content and not be overpowering or distracting. Nothing makes you look quite as silly as carelessness. Keep your graphics small and relevant. Graphics should always support your content and not overwhelm it. Ease of navigation and quick graphics load time are crucial, since Effie will only spend a fixed amount of time evaluating your site.