Give students instructions on the activity First, the group must agree on a product that they want to market. Second, using the criteria in the Background , determine a strategy for marketing that product. Check at least 3 of the Web sites listed in the Internet Resources section of this chapter to identify models of marketing used by several companies. Prepare a visual of a marketing plan for the product. Present the marketing plan to the class in a group presentation.
Class provides feedback on the plan.
They should now communicate a sense of basic understanding about the rules that guide marketing and they should have better judgment about application of those rules. Possible Extensions to the Lesson Go to the Web site noted below. Have students choose a set of exercises on the topic identified and answer the questions. Find several Web sites selling the product. Evaluate the site in terms of the criteria for ethical marketing in the Background section of this chapter.