They didn't have their new brochure ready yet. Instead, they took the time to send me a letter with all of the information I was seeking. They even copied their blueprints so I could have the facility layout I wanted. Because that's exactly how my request was handled. You don't have to spend a ton of money.
First impressions are essential.
It tells me what kind of attitude and service to expect throughout the project. The problem is, I've heard this excuse when I've requested information by fax, phone, mail, and e-mail. Although the vendors were given over three weeks to respond to a simple request, many still waited until the last minute. This presents two problems. First, the vendor is saying without words that they are either very busy, or procrastinators.