All pages must conform to the GOIN Acceptable Use Policy . Commercial pages are not permitted. GOIN reserves the right to remove anything it deems to be in violation of the Acceptable Use Policy. HTML is the programming language used to create web pages. Its not rocket science, but its not for the timid, either.
Bribery works best.
These programs usually vary in features and ease of use. My favorite is HotDog Pro from Sausage Software. It has a robust feature set, but can be more difficult to use for the beginner. The following links will provide you with a few places that give quality HTML reference and instruction. In order to publish your pages to the GOIN server, you'll need a File Transfer Protocol program.