A good sales presentation starts with a quick review of the customers' goals and objectives. Then list on a flip chart each of the customer's buying criteria. This list of criteria is your outline for an effective sales presentation. Show how your solution meets and exceeds each decision factor. Throughout your presentation, get reaction from your prospects.
Interactive presentations keep prospects more involved and interested.
Communicate all of your unique strengths. Today, it's not enough to show that you can meet your customer's needs. So, you must have some reasons why you are their best choice. Here, I put at least three reasons why I am the customer's best choice. Many times I'll list seven or eight reasons.