This course analyzes strategic policy formulation by marketing management with special emphasis on the influence of marketing institutions, market structure, merchandising, governmental regulation, and fluctuations of population and national income. The course includes preparation, conduct, and interpretation of consumer investigation. One or more field investigations and the preparation of reports are required.
Case analysis is made of actual problems involving all relevant marketing mix areas.
Course stresses development of student's ability to analyze and develop sound strategy. This course is designed for directed study of individual students who wish intensive study in some specific area of Marketing. Approval of Department Chair and Graduate Coordinator.