Attracting web visitors There are dozens of ways of doing this. We should experiment with and utilize all of them at once. Offer something of value if the customer or prospect visits the site. What that thing is, you will have to figure out. It must be something that is valuable to the customer, and very inexpensive for you.
Information is the best reward.
Give them access to your technical data, to your archives, to your new product specifications, to your future forecasts. Banners are one of the cheapest and most cost efficient ways to advertise web sites. An impression is when a viewer clicks on to a website that contains your banner. Banners are much more cost effective than the same money spent in a newspaper, magazine or TV ad. Because a magazine reader is, by definition, not at her computer while she is reading.