We have everything but the ocean. In the 1960s, environmental advocates demanded nature walks so we instituted a park naturalists program. Now we have six full-time naturalists at major parks and 15 to 20 seasonal naturalists. Two major changes have affected how the state markets itself. The first is the Internet, Johnson said.
Every state park has a Web site.
So do most resorts, golf courses, visitors centers and convention bureaus. The tourism division posts press releases on its site. The second development is a new membership in Travel South USA, America's oldest and largest regional travel promotion organization. Through Travel South USA, the division has participated in a trade mission to Japan. It also is involved in marketing promotions in the United Kingdom and Germany.