Victoria's Secret, a brand that has achieved an enviable and highly charged emotional connection with consumers today, is revolutionizing a new category and redefining the hosiery and beauty businesses-there is no stopping a brand when it is preferred. Notoriety is what gets you known. But if you want to be desired, you must convey something that is in keeping with the customer's aspirations. Awareness is obviously not the only criterion to successful branding. To Personality Identity is recognition.
Identity is descriptive.
It is recognition. Personality is about character and charisma. But this is only the first step. Brand personalities, on the other hand, are special. They have a charismatic character that provokes an emotional response.