To further demonstrate its commitment to independent agents, Farmers discontinued a direct response program it had previously launched to sell personal lines in eastern states. We like working with agents who want to cross-sell, sell multiple products, and have the vision and expertise to do it through automation, which really helps on the expense side. We want to work with agents who share our goal of selling their clients products that meet all of their asset protection needs. Until those products are transitioned onto the Farmers platform, clients will continue to receive them under the Zurich brand. Among these products are car loans, a new car buying service, mechanical breakdown protection, education loans, a travel and vacation planning service, and a home warranty program.
Farmers also offers a full line of life insurance and investment products.
We can offer true one-stop shopping, so our customers have no need to look elsewhere. Seamless transition To ensure the smoothest possible transition from Zurich Personal Insurance products to Farmers coverages, Farmers is using a two-step approach in each eastern state it enters. Our goal is to make the process seamless. As was mentioned earlier, personal lines insureds in eastern states are unlikely to have heard of the Farmers Insurance Group. That's why we're doing a radio and TV blitz to educate customers.