Issue expert . Political strategist . Frames the problem and articulates the public interest solution. Identifies allies and enemies. Formulates the steps necessary to reach the goal and creates the action plan.
Documents facts to illustrate the problem and support the solution.
Media liaison . Organizes media events to release reports and publicize environmental problems. Writes media releases, provides source material to reporters, meets with editorial boards. Political organizer . Broadens the constituency of supporters for the solution.