You can also visit the Company Doctor's web site. It is a primary component of your competitive advantage in the marketplace. It usually takes many years to build a solid business reputation, yet if management makes poor decisions, an excellent reputation can be lost in a fortnight.
Every business has many stakeholders.
If you do not want to negatively impact your company's reputation, you should always weigh the impact of your alternatives upon each of your stakeholder groups as part of your decision-making process. This consideration should help you facilitate sound business and ethical decisions with the least negative consequences, provided you reach a decision having the strongest positive impact on the greatest number of stakeholders. Suppose I wanted to expand my manufacturing facility, increasing production to keep up with rising demand. I would first consider alternatives that increase value for all my internal stakeholders and then look at the corresponding potential impact on my external stakeholders. Suppose a business was considering disposing of hazardous waste by dumping it in a back lot.