In the most exciting news this month, Forbes magazine names Blue Nile their favorite jewelry Web site in an article entitled, Best of the Web . This comes in addition to Blue Nile's strategic partnerships with MSN and Yahoo. This provides Blue Nile with additional flexibility in funding its working capital needs in support of the company's continued growth. They are fulfilling a clear consumer need, are well-capitalized, and positioned as the leader in the online diamond and jewelry category. As a cloud looms over the business environment in Seattle, Blue Nile is surviving the storm.
Journalists begin to take note with positive press.
The Seattle Times highlights the positive outlook on Blue Nile's horizon in Web Jeweler Blue Nile Bucks E-Commerce Bust .