The beauty of today's molecular modeling tools is that you can play with your molecules to understand their chemistry. However, when it comes to scientific publishing all the beauty is lost. Color graphics in printed journals are still very expensive. Molecules are constrained in 2D-structure diagrams. Stereo plots are poor solutions that can't help the molecules come back to life.
Electronic publishing promises the way out.
The idea of presenting results in the medium which they were created needs no longer to be fantasy since the expansion of the internet. Internet technology is moving fast. We can't build up today the ideal framework for electronic publishing. An electronic journal is much more a research project that will develope over the years. The history and development of todays scientific publications make the world of electronic publishing in chemistry to an exciting, colorful scenario.