High-tech CEOs face unprecedented pressures to deliver success, so their desire to learn from the experiences of others is greater than it has ever been. Peer groups are especially helpful to the large number of CEOs who are in leadership roles for the first time. Whereas others receive funding solely from ideas, we, as African-Americans, seem to need to prove ourselves more than others. Offline brands have more recognition because they actually physically exist. Online sites can help increase awareness and heighten recognition by building sites that have strong brand characteristics and are aesthetically pleasing.
Investors are tired of smoke and puffery and are looking for solid e-businesses.
Promotional hype doesn't drive business buyers who have millions of dollars at risk. The recent repeal of Social Security tax penalties for workers over the age of 65 is good news for workers not ready for retirement, as well as for employers seeking talent and experience in the tight labor market. The demand for independent contract professionals is rising as fast as they enter the workforce, and those with a tremendous reservoir of talent, like retirees, could be the most successful independent contractors in the marketplace. Today's market changes and the Internet allow freelancers to better market themselves, and connect with one another wherever they may be throughout the country. As president, Steve McKee can offer expertise on positioning, account planning, brand identity and creative development.