Distribution of Dutch floral products is organised on the auctions , through which products are traded all over the world. Germany is the largest floral market world-wide, whose consumption amounted to 3,2 billion ECU in 1994. In addition there is strong advertisement for floral products, financed by both producers and the public. Since the sector comprises small enterprises, there is a very limited number of S.A. companies. The Greek market for floral products is characterised by low organisation in both production and distribution and high production costs, mainly due to the small size of the average enterprise, leading to high competition from imported products.
Distribution is highly fragmented throughout Greece.
They are very low organised, thus developing other small floral markets close to them, operating as a kind of warehouse. The lack of more floral markets close to the producers is a serious drawback for the Greek sector. In addition the fragmentation of the distribution favours the over the counter transactions. Ms Irene Perantonaki holds a BSc degree in Economics from the Athens University of Economics and Business. She had been a researcher in the Foundation for Economic and Industrial Research till 1997.