I'm happier and less stressed. Marina Monson-Central City. Always include the customer's full name and the city they live in. Many readers won't believe a testimonial where it's hard to figure out who the author is. Issue a command.
Important news makes a good headline .
This particularly works well for big changes in your company or the introduction of hot new products. Headline a deadline for a special offer . Most of us are busy and tend to put off taking action. If you don't get the prospect to act now, you may never get the sale. FREE offers often pull the best response .