For Haiti, cleaning the water was important but not a technical obstacle. The bigger challenge was enlarging access to the people who need it. That got our creative juices going. We eventually realized that the opportunity was 'safe water for low income cities' with handcart delivery and pouches being the keys to improving the access equation. That's where our technical innovation has broken some new ground.
Distribution is a key component.
The system relies on individual sales personnel, much like the old fashioned milk route, who are responsible for five or six streets each. The price also covers delivery to the door. We take the arduous labor out of it for the customer. The first unit was sent to Haiti at year-end and is now being tested. Once the concept has been proven in Haiti, expansion to other Caribbean countries beckons.