The delivery director can be from sales or operations, or, optimally, from your store's interior design team. Stores often call in the delivery director, if he or she is from the design side, at the time of sale, to help the customers make better choices. Understanding delivery requirements and procedures, the delivery director makes sure each piece is properly prepped and handled and knows precisely where each piece should be placed. A designer will also make viable suggestions should plan revisions be necessary. This ability could in fact save sales.
Furniture often looks different when someone with design savvy repositions it.
If the delivery includes pieces that need setting up, your delivery crew can generally see to that. Whether or not to charge for designer services is of course a decision made on an individual store basis. Most stores send in the delivery director as a large purchase bonus that works as well in their behalf. It's a sure way to keep your customers thinking of, talking about, and coming back to your store over the years. Copyright 1997 Towse Publishing Company, All rights reserved.