Mass produced products such as cars and shoes with computer controlled ordering and production can at final assembly be customized to individual demands. Volvo with their experiment of team assembly are producing signature cars. New products have been designed around the commodity of time. Companies such as United Parcel Service and Federal Express have built global business on maximising time. Telephone, banking and insurance, with the improved service of twenty four hour access have revolutionized financial services.
Information is a commodity.
Whilst the world's airlines were failing into loss, the firm selling the directory of airline timetables was being sold at a vast premium. These shifts have placed huge pressure on traditional city structures. Clogged roads, declining city centres and a loss of local identity. The service of place has never been more needed. It knits together the city grain, regenerating the surroundings, rather than standing separate and aloof.