Never feel pressured to respond unless you are prepared. Reliability is all about trust. When they quote you, your facts and statistics must be accurate to assure them that you are a reliable source. Verve grabs and holds attention. In quotes or in writing, pizzazz and powerful statements are the essence of success.
Literacy builds the foundation for credibility.
Correct grammar, sentence structure, and punctuation in writing, like body language in speaking, can make or break your message. Consistency demonstrates that you have your act together. Sending out news releases or PSAs regularly is impressive and earns you and NOW well-deserved respect and credibility. Inc. Permission granted for non-commercial use.