T he colors you choose are very important. The background color in a presentation informing your company's shareholders that you are projecting a loss in the next quarter should be more conservative than a background for a presentation informing sales associates about an exciting new incentive program. People associate colors with particular moods and emotions. Dark blues and grays provide feelings of strength and stability. Red is typically alarming or urgent.
Greens represent life, growth and vitality.
Use these feelings that color can convey to help you use colors to your advantage when you give your next presentation. C olors also affect the way your audience can visually perceive the slides. Your audience will look at light colored text on a dark background in a dark room much more easily than trying to read dark text on a light background. The light background creates glare around the dark letters, making your audience strain their eyes to read your slides. O ne last note about color, dark colors like blue, purple, and green are perceived as receding into the background, while light colors like white, yellow and red are perceived as being in the foreground.