The Mac game market is pathetic, with late products and poor-quality DOS ports stuck on back shelves in the odd store. Kids want games, parents appease kids and largely fear computers, parents think the kids' computer would be good at work, and suddenly everyone is switching to Wintel. He's spent the next many years trying to make it look and run like a Mac. But he won't switch. Computer scientists worship UNIX boxes, corporations Windows NT and 95, and homes Windows 95 because they appear to be what the target market wants.
Image is everything.
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