He has just come from Hyatt Carlton Tower Hotel in Knightsbridge, where three times a week he has breakfast meetings. A rare working lunch at his desk is followed by an interview with Adam Faith for British Airways' monthly audio show. Then comes a launch for Talk TV and a late dinner at Bibendum with his close friend Andrew Lloyd Webber. A couple of days later he flies off to record three political interviews in three different American cities, returns briefly to London, then flies off to Los Angeles for a string of meetings, and back again to quiz John Major on Breakfast with Frost. All this comes in addition to a dozen or so other projects in the wings.
Life is always hectic.
A frequent jibe against him is that he has no particular talent for anything except self-promotion. Never easily rebuffed, he applies a mixture of charm and flattery which, combined with a relentless attention to detail and a genius for access, are his most effective weapons. In 1966, when his career faltered after he was fired by the BBC from Not so Much a Programme, Frost gave a highly publicised breakfast for such powerful acquaintances as Harold Wilson at The Connaught Hotel in Mayfair. The good times rolled through to lunchtime, when caviar and champagne were wheeled in. For all his swashbuckling style, Frost has always remained loyal to his roots.