There are three different stages in the development of a niche market as it becomes more popular and profitable. And they evolved to graphite rod builders who pretty much had the same clientele. Then you have the second part of the development, which is when the shops and dealers run the show and they pick and choose from a variety and tell consumers what to buy and what's available. I think our plans are definitely to make sure that the independent fly shop is there for step three. There have been a lot of articles in your book and in a number of venues regarding discounted or sub-quality fly rods being offered at very low prices by mass marketers and bait shops, and that affects the growth of the independent fly shop.
Every consumer is smart.
In this country everybody has got a Ph.D.in consumerism. It's the most highly-developed consumer culture in the history of man. It seems pretty much a sure thing that Redington will never try to make a product for the high-end rod market. No, I wouldn't say that's safe. We're not ruling out any product development for the independent fly shop.