To be a member of this ever-growing community, you need to be on the World Wide Web for them. If you don't, you know your competitors will. A web site is a dynamic advertising and communication tool. It can interact with your customers for you when you can't be there in person. Furthermore, electronic publishing can be changed with your needs.
Information is updated quickly and easily.
This gives your customers a better way to stay informed about your latest products and services. A picture is worth a thousand words and so is, a sound or a video clip. The World Wide Web allows you to add sound, pictures and short video clips to your website. An advertisement in a magazine could last for a week or a month. For any business today, it is a must to be on the World Wide Web marketplace.