People who are complaining have a myth of their own creation regarding how VTAF has been operating in the past. Simply because it stinks for them now, they cry foul, when in fact the rule has been the same since the get-go. Loyalty is not measured in money. Dumb, dumb, dumb. The first sentence is correct.
Indirect action is often far better than direct action, because multiplicities can occur.
A valid question, one that I believe the VT athletic office has already taken into account. With any university's athletic program, loyalty is NOT a two-way street. Pay-up or seeya sucker. Money is a store of value, a medium of exchange. Some aspects of the university need money to continue, others need people present.