It can arouse feelings of fear, love, pleasure, or vanity. Scarcity is the fear that you may miss an opportunity to purchase a product. Health advertisements often utilize fear to get the audiences' attention. Beer and cigarette advertisements appeal to peoples' desires for fun and pleasure . The people in these ads are protrayed as having a good time, leading to the belief that if you purchase these products you too will have a good time.
Many advertisements employ more than one technique in attempting to persuade the audience.
Plastic surgery ads are a perfect example. Hostility Among the Ice Cube. Age of Propaganda . Advanced Social Psychology . This document has been accessed 14,498 times since 1 June 1996.