Sponsorship or establishment of these markets has come from communities, grower or producer groups, civic organizations, community service agencies, extension or educational programs, or private citizens. Local Chambers of Commerce and Economic Development Councils can provide support and assistance. They recognize the enhancement of an FM to the community. A community's media resources, i.e., newspaper, radio, TV, can really help in promoting the new venture. Farmer's Markets provide an outlet especially suited to moving smaller quantities of produce, creating a marketing channel outside of the traditional large volume distribution systems.
Farmers can sell tree-ripened fruit too delicate for the packing and shipping process.
The farmers and growers are exempt from size, standard pack , container or labeling requirements at a certified farmers' market, where they are selling directly to the public. Customers benefit in getting fresher produce, and we have a good many health conscious customers who are seeking produce that hasn't been heavily treated with chemicals. Farmers' profits are increased because there is no middleman to pay. The Ridgecrest Sunshine Valley Farmer's Market began first with inquiries among local citizens, garden club members and a local farmer who sold his produce at other farmers markets in Southern California, to determine interest and feasibility. Kern Co. An organizational meeting with invitations to all interested persons and local farmers was held.