The essential ingredient here is the steak spice.
Exact formulae vary, but the spice is mainly a mix of peppercorns, salt, coriander and other things.
It makes a heavenly roast of beef. I use the rotisserie on my Weber for this one. This roast is terrific hot or cold. Arrange roast on rotisserie. Roast until meat tests done - about 15 minutes per pound, depending on how you like it done.