The whole thing is testament to an aesthetic that's wildly diverse in both genre and geography but strangely consistent. Yet there's undeniably a Darla sound, a current of sweet, wistful tunefulness that runs through everything Tobey and Agren put out. The label began six years ago in New York City, but after one Grifters single, the two moved to San Francisco. The distribution business followed nine months later when Agren grew sick of dealing with middlemen. Because I don't know what it is.
Every song has some kind of prettiness to it.
Rather than represent any particular scene, as so many labels do, Darla reflects the enthusiasms of two pop fiends with a taste for beauty, wherever they find it. The two are together all day, every day, and they love it that way. Having a third person around is kind of a drag. We just enjoy being together. I hate going out.