The negative situation, the time-out room, is removed when the child behaves for five minutes. This will increase the likelihood that the child will perform a specific behavior. Both positive and negative reinforcement increases the frequency of desirable behavior. Two methods for reducing behavior Punishment is the presentation of an adverse stimulus to cause a decrease in behavior. An example of punishment is when a parent spanks a child for the child's improper behavior.
Extinction is when a targeted behavior for modification or change stops.
An example is when a person stops eating sweets because he received a reinforcement for proper eating. In this case the person was shaped into adopting a new behavior of proper eating that extinguished the old behavior of improper eating. Both extinction and punishment decrease the frequency of undesirable behavior. Managers realize punishment is a highly charged cognitive and emotional event with broad and far-reaching effects that range well beyond punished subordinates and simply changing their attitudes and behaviors. Schedules of Reinforcement Continuous reinforcement is rewarding a specific behavior every time it occurs.