A football player's uniform, for example, is designed to help him do his job safely and comfortably. Clad in specially designed pads, jersey, helmet and cleats, he is easily identified as a football player. When he wears a uniform that is identical in color and style to his teammates, it further identifies him not just as ANY football player, but as a member of a specific team with a select group of athletes all working for the same organization. If you wear the same colors, styles and accessories as others in a company, you signify that you are part of a select group of employees, and that you belong to the same team. However, the term itself often confuses people.
Corporate culture has nothing to do with the size of a company.
Visit any business on any given day and you will immediately get clues as to what its corporate culture is. Researching Corporate Culture You can get clues about a company's corporate culture from annual reports, from the company's informational or promotional materials, and even from their website. All of this information helps you slightly adjust your image, attitude and demeanor to fit in most closely with that of the company at which you're interviewing. Work environments can be loud with laughter, or quiet and laid back. A company that encourages uniformity, for example, might encourage this with furniture and artwork that is the same, everywhere you look.