Some start gingerly with small transactions and pilot projects, while others aggressively plunge in with hefty investments right from the start. To succeed, you need to appreciate that Mexico is a culturally unique market. To master this market requires patience, research and understanding. We offer some tips. In the north, particularly in Monterrey, work hours conform more to U.S. practice.
Factories also tend to get started earlier.
When inviting Mexican contacts for a meal, keep in mind that a breakfast is a setting for getting down to business, whereas a lunch is more of a social event. Because lunch is the main meal of the day, it tends to be much longer, social in nature and quite filling. At times, an important business lunch can last into the early evening. Mexicans usually have three names. In addressing someone, you should use the paternal family name.