Related Graduate Course Descriptions 2000-2001 MMSE 900 Technology Capstone Students, singly or in teams, are required to complete a capstone project within the context of the Management of Technology. This course provides students with a hands-on, real world opportunity to apply and enhance their classroom experiences. This course is designed to help students understand the requirements of a formal marketing plan, market potential, evaluation, niche identification and sequential distribution channels. The course focuses on the marketing knowledge necessary for new products and new ventures.
Case analyses and visitors from industry add real-world experience.
Students will be required to prepare a market entry strategy for their existing or potential new venture. The Socratic method is used whereby moderators encourage participants to share various interpretations of classic and contemporary readings from which a new collective understanding emerges that is much greater than what each individual would have derived from solitary reading. This three-credit course uses selected writings of great classic and contemporary thinkers as the starting point for an intensive, focused discussion with peers. You'll discuss the enduring ideas and ideals of world civilization, the problems and opportunities of today and the issues to be faced in the years ahead. In a sense, the readings function as case studies in leadership and leadership values.