We sure thought it was going to fall during the hurricanes, but it made it. It hasn't been completely level since Hurricane Erin, but it's still hanging on. Some people from out of town stop and take photos. If it falls down, we'll just put another one up. Bob Sikes Bridge Artists see it as a piece of real pop art.
Locals look upon it with emotional significance.
News Journal file photo Tourists from the United States and abroad who are seeking Pensacola Beach view it as a sign telling them which way to go. From 1960 to 1962, the neon sign sat atop the Escambia Motors building on the northwest corner of Gregory and Palafox streets. In 1962, it was moved to its Gulf Breeze home, near the northern foot of the Bob Sikes Bridge, to better serve tourists looking for Pensacola Beach. It's always symbolized the beach belonging to the people. It was constructed for Guy Spearman, who established the Crystal Ice Co. in Pensacola in 1930.