You can use a content writer to enhance the phrasing, but basically the content comes from you. You are the one who knows your business the best. A good web developer is a good listener who can understand your needs, organize your information, and apply appropriate web technology to achieve your web business goals. A successful web site is one that is information driven. Consider using an email newsletter.
Email is probably the most wide-spread use of the Internet today.
If you provide timely content in an email newsletter that your customer wants to read, and looks forward to receiving, it serves to establish a trusted, credible relationship that your customer will come to rely on. You will need to consider ways of promoting your web site. Start by putting your web address on your business card, letterhead, etc. Search engine strategies must also be developed that are specific to your business goals. They are looking for information and are trying to make up their minds if they should stay at your site or go somewhere else.