Go to their site to see how they structure their questions. Take a few of their polls yourself. Check this site out for a really innovative attempt. This was part of the term project of a student of mine, Lisa Creach. I like the tagline.
Life is hard.
Check this innovative approach to creating brand equity through the Internet. HBO An interesting supplemental marketing effort for this premium cable channel. I specially like the animated gif's. For those who don't share my enthusiasm for new gizmos, this is an attempt to add some movement to what is essentially a static medium. This is an innovative way to sell a book.