These QSRs recognize, for example, that by the age of 4 certain brand names are already recognized by children, and the recognition carries through to adulthood. Each can learn from the other. In studying consumer trends, psychologist Barbara R. Caplan of Yankelovich Partners, a marketing research firm in New York, points to family as a high priority of baby boomers. Space is part of the fun. Kids don't want small spaces or being hushed by parents.
Games bring families and kids of all ages together.
In the early months of Peter Piper's new concept, customer satisfaction surveys showed the restaurants were regarded as refuges for kids. And mothers, more than fathers, brought them. To tap the adult market, Selby says Peter Piper added salads, beer and multitopped pizzas. Brews and big-screen televisions lured fathers. Two years ago, the owners of Leona's, a group of family-style restaurants in the Chicago area, wanted to provide personalized service for children.