The companies that can benefit from an ASP are those that need to roll out CRM quickly or have limited development and maintenance resources. Still, Perrera says he often recommends the ASP model to clients after pointing out the limitations. Bill Martorelli, vice president of e-services and sourcing strategies at Hurwitz Group in Framingham, Mass., shares Perrera's caution. Whether using an ASP for CRM is a sound decision somewhat depends on what kind of CRM your company is seeking, he says. Martorelli notes that elaborate, enterprisewide CRM applications that tie together all aspects of the business usually need to integrate fully with legacy systems, and this isn't the strength of the ASP model.
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