Many buyers go to a retail location to research a product and make purchase decisions.
Some buyers prefer to read materials placed on the counter or at a display, rather than interact with a salesperson. Many buyers will test products on their own and make an independent buying decision. Depending on the retail environment, many purchases are unattended simply by the nature of the product. Deployment of Point of Purchase materials by MarketStar representatives provides the best possible way for your marketing message to be delivered to a potential buyer at this Moment of Sale. Displayed materials and demo units that allow equipment to be tested, impact consumer perception and increase sales.