PRCA Sponsor - Resistol Hats Check for the Resistol Rookie of the Year current standings.
Cowboys have to start somewhere.
That's where Resistol enters the picture. Back in 1959, Resistol Hats sponsored the first National Finals Rodeo . The NFR indeed has come a long way since then. And so have the cowboys, with a little help along the way from Resistol Hats. The famous hat company has long rewarded the efforts of first-year contestants by sponsoring the PRCA's Resistol Rookie of the Year program.