Benefits Features System Requirements MapMarker TM is an enabler. It enables you to use your data in mapping software. The process is called geocoding and it simply means matching your data to the maps.
Many applications only require matching at the ZIP code level.
But if you need to go down to the address level, then MapMarker will yield the highest match rate. In geocoding, the match rate is important. But with addresses, there can be enormous ambiguity. And, unlike ZIP codes, there can be similar or even the same addresses in any given area. There could be a 123 South Main, North Main, or a number of other variations.