There is the stable zone, in which the company is in a state of inertia, not responding to opportunities nor adapting to changes. However, stability is not something to strive for because it leads to an unresponsive system. Then there is the chaotic zone, in which the organization is bouncing off the walls, haphazard, led by events rather than choices and overreacting. For example, leaders in complex adaptive systems need to be strong and have vision, yet they also need to be comfortable managing with a hands-off approach. Also, companies may know the direction in which they're moving, but they don't know exactly where they will end up.
Creativity emerges from tolerating such ambiguity.