When Publisher Jake Oliver began thinking about the online edition of the Afro-American newspapers, he had more than a hundred years of coverage of the black community at his disposal. So one of his first decisions was to create an online Black History Museum. I'd say you have a product that is particularly at risk on the web because on the web there are competitors or at least alternative sources for most of these types of information. When a Web staff of five was put together at the Rochester, N.Y., Democrat and Chronicle, they knew they couldn't do everything. Exploiting one of the editors' experience in sports, the team decided to concentrate primarily in that area.
Information is everywhere on the Web.
Do a search on the most specialized topic and chances are that you'll get hundreds or even thousands of hits. A nyone can create a Web site. But only by taking the time to think about these questions can you be sure that you'll create one that people will actually want to visit.