Mail information ahead of time, send it by fax or e-mail, follow up with telephone calls and provide it again the day of the roundtable. Participants will appreciate the thoroughness. Provide nameplates for each participant. This will significantly increase the chance that the publication will accurately attribute photographs and quotes to the right people and make it easy for the guests to ask questions of each other. Make this an event.
Clients assume excellence in their lawyers.
They do business with whom they like. An enjoyable event on top of a positive media experience cements client relationships. After the interview, make arrangements to get advanced copies of the publication so they can be distributed with a thank you note to all participants. If the roundtable receives excellent placement, have originals framed and provide them to the participants, including the editor. This last touch goes a long way to reminding all participants of how much the firm appreciates them - and vice versa.