Tubs can be similarly covered. They want a new look, but they don't want to rip out the walls. When hiring contractors, look for longevity in the field and ask for references. Insist on a written guarantee. Do it yourself.
Handy homeowners can save a bundle by doing some or all of the work themselves.
They can act as general contractor and hire others to do any work beyond their reach. Be realistic about what work you can do and be sure to coordinate the scheduling of contractors to avoid delays and cost overruns. Finish carpentry could be needed at the end. Demolition may appear to be the task requiring the least skill, but it is hard, dangerous work. When doing that work, wear heavy gloves, a dust mask, a hard hat and eye and ear protection.