If I had received the newspaper at midnight, I would have only had 96 hours to respond. I pondered the situation. Heck, by the time I could get another column up online, the sale would be over. Heck, that's my problem. Then I wondered to whom in the world this advertisement was directed.
Every ad has a target audience.
I figure these full-page ads in the Wall Street Journal cost a chunk of change more than most of us make after a year of hard work. How many of us are sitting around with a warm passport wondering what we will be doing in October and, by happenstance, come across this ad and can make a virtually immediate decision. Seasoned travelers all know that every other airline will sell flights to the same destination for exactly the same price within minutes of this advertisement appearing. I'm convinced that the airlines are fostering our gambling instincts. Very few, travelers can make a decision on taking a European vacation in 96 hours.