I'm usually turned off by people who wear their faith on their sleeve. Or their T-shirt. Or the bumper of their car. You haven't seen cheap until you've seen Jesus dunking a basketball like Michael Jordan, Nikes and all. There's something meaningful going on in people buying and displaying bracelets, shoelaces and pins that inspire them to consider a higher source.
Every gift is a sign that more people seem to be willing to look deeper for the right answers.
Competing for space with Bibles and the Billy Graham biography are WWJD bracelets, books, bookmarks, T-shirts, key chains, shoelaces, car window decals, Bible covers, even diaries. If anything pushes this envelope a bit too close to tacky, it's spiritual golf balls. If you doubt that, consider the angel products languishing in discount bins. About 200,000 WWJD bracelets were sold in 1996. More than 2.5 million are expected to be sold this year.