Many conferences and shows offer free or low cost education associated with the industry that is invaluable. The decision to buy a booth and become a participant of the conference is another matter. Buying a booth is a major decision. If you can make sales, introduce a product, take orders, or draw customers, it may be best for you. Some conferences stagger prices according to how far in advance you purchase.
Location is also a variable in the cost.
Loca tions close to food centers can be a benefit because people linger in the area whereas they will walk quickly by in the middle of an aisle. End booths are visible by two aisles and provide more front table space. What To Do As an Attendee Even as an attendee, there is a lot of work involved. Prior to leaving, make sure you have business cards. Some bring stick-on address labels for use in speeding the completion of all the informational cards filled out at conferences.