From Mars Productions Jingles Major advertisers utilize short musical themes to reinforce their commercial message. So do radio stations. Employing distinct musical jingles to punctuate overall programming has been a radio tradition since the late 1940s. The jingle capital of America is Dallas, though certain producers have been based in other cities. This chronology of jingle-usage at WDRC is far from complete.
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Where known, the actual date the jingle package was sung and recorded is given. Listen to his explanation. This example appears on a 1961 station profile produced for WDRC's New York sales representatives. Many stations bought the series used at WDRC, including WAVZ New Haven and WPRO Providence. It included a set of instrumental jingles with the basic musical signature which were frequently used as promo backgrounds, or by themselves between records.