While organizations have sought advertising efficiency, consumers have sought bargains. Pricing has become a driving force in the retail market. Regional, national, and international companies have consolidated purchasing and distribution activities to shrink margins and pass discounts on to consumers. How the education marketplace parallels other markets Global competition, new media, new technology, new distribution methods, and concern for price are affecting educational institutions and their consumers. Service industries, such as education, are especially susceptible to this new technology since the Internet is perfect for the delivery of intangibles.
Competition is now global.
Consumers have more choices before them than any time in history. Consumer attitudes no longer support the expense of brick and mortar, while seeking good price, convenience, and quality. This means their advertising messages are credible. In some cases this may make them suspicious of newer types of institutions. B. Inherent disadvantages when marketing the education product Educational institutions have typically failed to provide sufficient funding for, to recognize the value of, and to achieve a complete understanding of marketing.