They sometimes have more computer experience than us adults. The kids might even have a hard time getting the Moviemaker Set away from the grown-ups. Hartnett admits sitting down with it for hours to create a movie of her own. For some adults, however, the technology needs to be hidden. But it's loaded with technology such as an auto-sensory computer that gives hints, analyzes moves and even tells you when your Queen is under attack.
Cost remains a big issue for consumers, though.
For that group, which is a small percentage, cost doesn't matter. They have to have it first. But for the mass majority, it does matter what it costs. Still, interactive toys will likely do well this holiday season, Jones said. The price of technology has gone down while its performance has gone up, he added.