However, if the salesperson is the only one to contact what is now an orphan owner the possibility exists that the customer may switch. Properly run BDC's use the database to inform the customers that the salesperson is no longer with the dealership and who their new salesperson is. Very often a schedule is created, to contact each orphan owner by telephone, to assure them, the dealership will continue to serve and satisfy their needs. While the above information should help you as you manage your BDC, there is no substitute for proper planning and commitment. Perhaps one of the most important questions to ask yourself as you plan your BDC and commit to its success is, does everyone else understand the BDC concept as I do, and is everyone else as committed as I am .
Internal issues are never pleasant.
However, if you are looking to develop your customer and prospect database in such a way that it creates a strategic advantage over your competition, a BDC is certainly a great way to achieve your goal, and may well be worth the effort. Inc. He is an internationally know speaker and industry expert in all areas of retail automotive sales.