That should make it very difficult for intelligent agents to determine the actual supply of a supplier on the Internet, let alone compare it to other supply on the Internet. The increase of opportunities by using intelligent agents in electronic marketplaces will affect market volume, both sales on the web as, indirectly, sales on the physical marketplace. Cost reduction will be the main added value made by intelligent agents. Agents will base their actions on customer-profiles, more than on products. Basically, the impact of intelligent agents is cross-sectoral.
Intelligent agents tend to base their actions on profiles rather than products.
Digital cartels' can emerge, because agent-mediated communication is hard to control and relatively easy to manipulate. Intelligent agents are catalysts in new economic activities. Intelligent agents can have huge implications for mass-individualisation. Formal price agreements, such as in the book industry, can no longer exist. Market processes will become much more efficient with the use of intelligent agents.