But when you lease the service that the product provides, suddenly you and your customer are on the same side of the table. You're both rewarded for accomplishing the service in ever cheaper, more efficient and more durable ways. And as far as most of the others are concerned, investing in natural capital seems to make no sense because the returns on any investment have to be shared. That situation may be changing, though. As natural capital becomes scarcer, its price is going up, even if companies and governments don't actually reflect it on their balance sheets.
Capital begets more capital.
A company that depletes its own capital is eroding the basis of its future prosperity. Click here for Terms of Use and Privacy Policy applicable to this site.