I don't mean hype. Don't assume that your reader knows what you want him to do. If you want them to pick up the phone and call your 800 number, then say so energetically and with enthusiasm. Go ahead and do it now while it's still fresh on your mind. When communicating over the Internet, you're communicating with an International audience.
Different words can mean different things in different languages.
Some can be demeaning, condescending and down right rude. So, don't take the chance, stick with a clean conversation between you and your good friend. Newsletters Pick your topics, and we'll send you great deals, free information, and special offers by email.