Individual care and attention must be given to existing franchisees. People will do things they would never do for merely money alone. This insight was a universal fiber of interpretation from many franchise executives. Capture the hearts of franchisees and employees, and you clarify the dignity of the business mission. The use of technology within the franchise system in purchasing as well as in gathering and disseminating data to and from units continues to cycle high in the minds of franchise leadership.
Information is power.
We are creating a true learning environment for technological information. Cash solid franchisors continue their prowl for mergers and take over targets, especially within industries that lend themselves to existing management oversight and development. Smaller systems and regional chains will find it increasingly difficult to secure financing. We were told that franchisors must control their real estate, build operating profits, continue to diversify, and provide more equity for loans. Franchisors train more people per year than does the entire U.S. government, including all branches of the military.