Therefore, to make sure the most important information gets run, put the less important information at the bottom. A name and telephone number should follow. The editor must have somebody in your business to call to answer questions or to be interviewed about your news item. If you can only be reached during certain hours, specify them. The best press releases have a dateline with the city in which the business is based and the date the release is written.
Every press release needs a dateline so that the editor can tell when it was mailed.
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