Do not buy overpackaged goods. Join national and local environmental groups. If you do not have a local group start one. TVA will help. Read literature outside your comfort zone.
Ignorance is curable through reading, listening, and questioning.
Do not support companies or corporations that are environmentally irresponsible. Capitalists are in the business of making money. Since the earliest civilization, the Tennessee River has been the lifeblood of the Tennessee Valley. We have built cities on and around her and transported goods and ourselves upon her. We drink her water, eat her fish, water our crops, derive power, dump our waste, and play upon her the year round.