Markup Mystique Drinks are more straightforward to price than wine, which is subjective. Premium liquors go a bit higher, depending on drink size and brand. Bar Detail Attention to detail in cocktail service gets noticed.
Drinks can neither be too strong nor too weak.
Garnishes must be fresh and attractive and glasses polished. The presentation has to be right then customers will pay. Liquid Assets Expand the mind-set beyond markup and pricing. Think what can be merchandised. Give the customers an experience, not just a deal.