Solve a problem. Avoid sounding like a solution in search of a problem. Right after your tag line, launch into an explanation of the need you plan to meet. If you aren't solving a problem or filling a need, you're in for a tough sell. 4. Turn adversity into opportunity.
Every problem offers the opportunity for a solution.
Once you've presented your prognosis, lay out your prescription. Boil down the unique elements of your approach into one or two sentences. Lay out the benefits. You are pitching what your idea, your team, and your product will do for investors and for customers. This is the time to lay out your mission statement.