However the adoption of products, advertising to every country's culture is more costly to multinational companies as opposed to standardization. And there is another reason. Korean young people drink Coca Cola, wear blue jeans, eat hamburger, pizza, use Kodak film, listen to pop music, and rich people like to drive Mercedes Benz. I have observed two industries, pharmaceutical companies and banks. They acted very differently based on their different, situations.
Korean patients trust medical services of hospitals more than clinic services.
They can buy medicine from pharmacists without a doctor's prescription easier than in Western countries. And the pharmaceutical market is an absolute buyers market, where buyers have more power than seller. Under these conditions, pharmaceutical companies try to adopt more to Korean culture. The markets and sales promotion are not the same as in their home country. In management also, they adopt a more Korean way there seniority is important in the promotion of staff.