Some tie-ins do work. Goldeneye 007, the Bond game for the Nintendo 64, almost singlehandedly kept the company's head just above water as it struggled to match the PlayStation software catalogue. Poole's thesis is not only that the degree of convergence is exaggerated, but that it is highly undesirable. For the moment it is hard to see how video games and cinema could ever converge without losing the essential virtues of both. A video game, on the other hand, is an activity.
Games are critically different from other art forms such as film, theatre and literature.
You play it. Traditionally it has been accepted that women prefer puzzle games, like Tetris. But as more young women drive fast cars, once the preserve of boy racers, it's quite common to see groups of women at trade shows queuing to go head to head in Gran Turismo, the racing game. However, Trigger Happy's conclusion that women are quickly catching up has to be taken with a pinch of salt. It seems much more likely that these purchasers are mothers buying games for their sons.