The design of a website is critical to it's success. The site should be designed to allow the viewer to easily find the information he or she is looking for and to move from place to place within the site without getting lost. If the website is difficult to navigate the viewer may just give up. There are few things more frustrating than to search page after page and never find what you were looking for. We keep this principle in mind with every website we design.
Ease of use is one of our major goals when designing a website.
The next consideration is the amount of time the pages take to load. Graphics and animation make the Web what it is. Many people are still using 28.8 modems to browse the Web. It is important to keep this in mind since a 28.8 modem will take quite a while to load a page loaded down with graphics. This doesn't mean that a page has to be devoid of graphics to be effective.