Membership associations, including ours, have embraced the low-cost ability to disseminate information to wider audiences and span the globe at the click of a key. The Internet has transformed the way we live, work and communicate. Yet we must be mindful to maintain personal relationships with our constituents within the constraints of an impersonal medium. This thinking has been expressed, yet not always enacted. Recognizing its importance, we will utilize this tool to make ourselves more efficient, but more importantly, more effective.
Dynamic communication is the cornerstone of any progressive organization.
Congress has proposed the elimination of two of the three tax codes governing association conduct, and the IRS is diligent in tracking tax-exempt income sources. Diversification of the revenue base remains a prudent and necessary practice, and associations must be prepared for any eventuality in an ever-changing and always regulated climate. We should be able to maintain quality service no matter what the weather. Fiscal strength and responsibility, through adherence and attention to the bottom line, coupled with a relevant and realistic strategic plan prevent an association from succumbing to an asset-backward existence. IIDA is committed and passionate about continuing to champion the goals and aspirations of the interior design profession and its members.