By defining the organization's direction and goals, the leader defines the organization's future, becoming a catalyst for change. Not everybody agreed with Ronald Reagan's policies, but no one can deny that he had a clear, definite vision of the country's future. People learn best by copying what other people do, not what they say. Your employees learn best from what you do as a manager, not what you say. Your employees are treating your customers exactly the way they are being treated by you.
Leaders use a variety of communication techniques.
Change for the sake of change makes no sense. But if you're not working for constructive strategic change, then you are the steward of something that must, by definition, erode. Competitors will surpass you, and clients will find you less relevant. A business is a living organism. Reuter, CEO of automaker Daimler-Benz One neglected aspect of leadership is the examination of the bond leaders make with their followers.