It wants to change the way bandwidth is sold, which up until now has been in fixed-rate monthly contracts that lock buyers into paying for capacity they don't always need. Enron provides bandwidth on demand that users can purchase and procure on short notice for short periods of time for instance, if a company wants to broadcast a streaming video of its CEO to its offices around the globe. The company made its first bandwidth trade last December when it sold a monthly contract for DS-3 bandwidth between New York City and Los Angeles on a Global Crossing network. The other major piece of Enron's broadband strategy centers on delivering streaming video. That's where it's all going to happen.
Energy savings can be significant.
Enron guarantees eight to 13 percent, but sometimes the savings can be even greater. Enron is very, very confident. Their tone borders on excessive confidence, but their track record warrants that. A consortium of six energy companies, including Aquila Energy, a leading power marketer, just launched an online energy-trading system to rival EnronOnline. They don't actually deliver the product, which Enron feels gives it an advantage.