Owners are now understanding that the learning business they create may be the only way to maintain a sustainable competitive edge. The ability to change quickly comes from the ability to learn to take new ideas and use those ideas before the competition does. Owners and managers of successful businesses relay to their people a vision of the company and where it is going. The company is not just a place to go through the motions of having a job. The company that has a direction is preferred by high quality employees.
Employees know a directionless company eventually runs out of gas and never offers real opportunity.
Once the vision is seen the business can 'learn' itself there. Learning becomes an obsession and a willingness to let the ego go and adapt rather than restrict or reinvent. Finding a good idea becomes a top priority. Successful businesses make learning fun. They use humor often.