For official newspapers, revenue advertising doesn't usually play a vital role in the continuation of issuing the paper. As mouthpieces of the state, they are supported by the government no matter what the market assessment of their performance. The same is true of newspapers representing political parties. Their agenda calls for promoting their ideals and ideas, and not for meeting market demand. Therefore, revenue from advertising is an additional bonus which is used to improve the income of the editorial and managerial staff of the papers.
Advertising is, however, the lifeline of independent newspapers.
That also reflects the importance the paper attaches to market trends and inclinations, as well as the pro-business orientation of the paper. The official papers have the lion's share since they are easily distributed in all governorates. They are also available in all government bodies. That is why most advertisements go to these papers. The independent papers receive the second highest volume of advertising business.