To test its resilience in a post-convergence world, create scenarios or treatments that source the core content in different situated contexts and through different devices. In other words, be sure that you have created the material to support diverse forms and media types by creating examples of as many as you can. Paying for Core Content Today, content production is underfunded and under siege from the failing revenue models of advertising and transactions. It is also economics. From television to the web, the unsatisfying economic models underlying today's media are even less likely to map successfully to convergent media.
Business innovation is as important as technological invention.
For about five years now, it's been a losing proposition for most content creators to sell their wares to television. Advertising doesn't pay the way. TV companies insist on a piece of merchandising revenue from the content creator in order to put a show on the air. As channels multiply, this situation is only going to get worse. Judging from their investments, not yet.