So would your prospects. Because audio tapes have more inherit value than paper equivalents. Anyone with a computer can produce a report. No, your tapes won't come anywhere near that price. However, the public has a preconceived notion on how much it costs to get an audio produced.
Many businesses are under the misconception that producing a business opportunity tape is expensive.
What it does have to have is information. Your prospect wants to be educated. It's in the script writing. It takes two weeks or more to write a good script. That's just for the draft.