Now, let me take you to the seventh and final growth engine that I want to talk about today. Currently, about 82 billion pictures are printed each year. Worldwide, that number approaches 3 billion rolls. For example, let s look at the revenue potential of Kodak Picture Maker kiosks. As you know, Kodak Picture Makers can make reprints, enlargements, crop and correct, all without a negative.
Kiosks are the first embodiment of our multi-platform digitization strategy.
Now, Kodak pioneered this application of digitization technology. That presence translates to clear global share leadership in the category. We will further grow this business in four interlocking ways. First , we will install more kiosks around the world, achieving double-digit annual growth. This will allow users to receive and send reprints.