It is the centerpiece of Algerian trade promotion events. Current economic reforms may increase interest in such events. The U.S. Embassy in Algeria stays informed and will identify those of potential interest to U.S. firms if security improves such that U.S. participation is deemed feasible. Free sales service is usually required for a period of a year. Suppliers may enter into agreements thereafter to provide customers remunerated sales service, which is referred to as technical assistance in Algeria.
Foreign suppliers provide customer support via liaison offices in Algeria.
These offices are prohibited from engaging in commercial activities and thus cannot import or distribute equipment and spare parts. These items must be imported by the Algerian end-users either directly or through distributors. Sales service for consumer goods is a relatively new development in Algeria. Recent legislation makes it compulsory for distributors of foreign products to provide a warranty of six to eighteen months, depending on the type of goods, to stock parts in Algeria, and to provide customers after-sales service. The Law on Public Tender governs Algerian government procurement.