Blaze Advisor's rules-based technology is driving distinctive personalization features that position cahoot as the United Kingdom's first fully interactive bank that is not only available via the Internet, but by phone and ATM as well, with digital television and WAP mobile phone services planned for later in the year. Our partnership with Blaze Software enables us to provide a truly interactive experience and personalized service to our customers. Blaze Software's business rule technology allows enterprise business systems or software vendors to use information such as customer profiles and preferences, online interactions, and company policies to make real-time decisions, drive content display, and define interactive behavior. Based on cahoot's best business and customer service practices, Blaze Advisor can ensure that customers are being offered the product or service most suited to them. With the adoption of Blaze Advisor, Abbey National is establishing an online standard for convenient and personalized banking service that customers typically have associated with visits to a local bank representative.
Examples are interactive dialogs and personalized recommendations based on a user's goals.
Business process personalization incorporates a company's way of doing business and treating its customers in every aspect of business operations. Automated policies, practices, and procedures allow the company's personality to shine through in every transaction. Adaptive personality responds in real time to changing competition, internal business practices, government regulations, and customer behaviors to provide the most appropriate and effective treatment of each customer transaction. Blaze Software recently released version 3.0 of the Blaze Advisor Solutions Suite, introducing a richer development environment, faster performance, lower memory use, and the scalability to drive massive-scale B2B and B2C applications. Recently, Blaze Software opened two new offices in Sydney and Melbourne, Australia to satisfy a similar demand among financial services organizations in the Asia-Pacific region.