When an essay of mine is distributed on the Internet and I get sincere but very upset email from someone who spent a lot of time thinking about it, I feel I have done well. Writing is also an act of defiance of the Second Law of Thermodynamics. Action Writing is a form of action. If you hold a beautiful idea up in public, people will attach themselves to it. If your idea is powerful enough, keep holding it up, for years and years.
Good ideas tend to win in the end.
Writing is also the evasion of action. Those who write feel they have done enough, and dispense themselves from doing. There is no form of words which makes as powerful a statement as that of placing your body in danger to communicate an idea. He didn't say, we must write about it. Engineering Writing is engineering.