Deliver a clear message to your prospective passengers that your product is female friendly. Clearly communicate this in your catalogue, your marketing, public relations and advertising materials. Train your sales staff and educate your employees about the needs of women. Your future profits will come from understanding and targeting the female traveller. Learn to court and keep her business.
Female travellers are loyal repeat buyers.
She is a contributing editor to Microsoft's travel magazine, Mungo Park , and is a columnist for Adventure Travel Business . Reprinted by permission of the publisher.