A simple definition of a lure is any nonnatural object with a hook that is used to catch fish. These nonnatural objects can be made from a variety of material - primarily wood, metal, lead, and hard and soft plastic.
Lures catch fish because of their appearance and the manner in which they move through the water.
Fish strike lures from many reasons - hunger, aggression, competition, and even protection. To really be successful in bass fishing, you must know the fish and you must understand your lures . When you know the fish, you will understand where to fish on the water and what type of lure you need to fish with. The next step is to know your lures. The type of food they are imitating, the action or movement they make when retrieved and you must know how to retrieve them.