You can fool them some of the time, then they look for something else to do. The National Basketball Association taught us that. Costs, competition, saturation, venues and accessibility are issues that become more important with every passing lap. When Dale Jarrett won the Winston Cup Championship last year, his car owner, Robert Yates, spent twice as much on tires as the United States pays its president. The cost of going to the races have gone through the roof as well.
Hotels routinely multiply their normal room rates by five, then require at least a three-night stay.
Fans with motor homes pay outrageous fees to park in the infield. That price doesn't include the price of admission. Thousands of fans now cut back their pilgrimages to raceways. The sport is dangerously close to pricing itself out of business. On any given Sunday, any driver with enough nerve and a strong engine could find Victory Lane.