Customers have a poor perception of rebate offered products. Used extensively in the Auto and Computer industry. Used to attract competitors customers, different sizes of established products. Flintstones program last year with McDonalds. Burger King with the Lion King movie Last summer the following tie-in premium programs.
Consumers compete based on their analytical or creative skills.
Sweepstakes are prohibited in some states. Promotion Techniques Push Policy emphasizes promotions focused on the next intermediary. Trade Sales Promotion Techniques-stimulate wholesalers and retailers to carry products and to market them aggressively. Producers use sales promotion techniques to encourage resellers to carry their products and to promote them more effectively. Manufacturer agrees to pay a certain amount of retailers media.