Use fonts and artwork only to lead the reader through your publication and illustrate your words. Conserve valuable newsletter real estate by not filling it up with unnecessary and distracting visual elements. Use no more than three typefaces. Sometimes just a single typeface can do the job of many. Typeface palettes Chuck Green shows you how to choose a typeface to match your message.
Graphic examples show different typeface combinations.
Chuck describes why these faces work together and what mood they evoke for him. Use frames and boxes sparingly. To frame or not to frame Frames are useful when used with a purpose and not as an afterthought or to fill up space. Heed these tips. Limit clip art, photos, graphic accents to one or two per page.