Just for answering a number of lifestyle-related questions, they could be tossed the keys to a brand new SUV or other vehicle for a period of up to two years, maintenance free. Their only car expenses are gas and insurance, according to Lawrence Butler, chairman and cofounder of FreeCar Media. We know it seems too good to be true for drivers, but it actually makes a lot of sense for advertisers. FreeCar Media is giving away cars because advertisers are looking for better places to promote their products and brand. We have taken sponsorship a step further.
Advertisers drive home their message to their customers and drivers get a new vehicle.
It s a win-win proposition. The more details a candidate offers, the more easily a match can be made. At the end of two years, the vehicle will be unwrapped and FreeCar will offer its driver the opportunity to purchase or lease the vehicle on very favorable terms. Each driver must have a good DMV driving record and maintain acceptable insurance coverage. The company offers advertisers the opportunity to wrap their name and logo around a vehicle model of their choice, driven by a driver of their choice.