Employee satisfaction measurement is a crucial first step in most corporate satisfaction and loyalty programs. Employees are the contact points between the corporate brand and customers. Dissatisfied employees often lead to dissatisfied customers.
Happy employees tend to be more productive.
Happy employees are more likely to stay with your company. Happy employees tend to create happy customers. Research Studying employees perceptions offers insight into their knowledge of customer satisfaction. If employees incorrectly believe customers are satisfied, it is unlikely that changes will be made in product or service levels to attempt to satisfy customers. Likewise, if employees incorrectly believe customers are dissatisfied, changes in products or services that could adversely affect customer satisfaction could be implemented.