Examples of categories that fit the Packaged software model include well-known office automation programs and packaged software tools and communications programs. Channels that are viable for all types of packaged software include retail, catalogue, and electronic. Packaged Office Automation App Dev. It demonstrates that channel viability depends not only on the type of product, but also on its intended market. While retail channels are suitable for all types of packaged software, they are less viable if you are targeting large enterprises.
Electronic distribution is viable for all product types and markets.
Illustration of Distribution Model for Packaged Software Complex Software Exhibit 20 describes the characteristics of complex software that affect the viability of distribution channels. The buying entity is a business, not a consumer, and the software is expected to perform in a business environment. Although the viability of channels depends on the nature of the product, channels are viable for most complex products include system integrators, electronic, and OEM relationships. Channels for Complex Software Channel High Vol. Packaged Office Automation App Dev.