Employ a formal, scholarly or technical writing style utilizing a vocabulary that requires some degree of subject knowledge. The author's expertise is usually given near the beginning or at the end of the article and an abstract is included. Often reviewed by an author's peers before publication. Purpose of the publication is to share information. Articles are based on original research and experimentation in science or social science or are the writings, criticism and reviews of scholars in the humanities.
Any advertisements are usually for books, journals, or conferences.