It provides an agency allowance as well as proof of performance. This helps the client to maintain all its ongoing relationships. In cases where a client has no agency, Active can also assist in developing a plan designed to optimize the media budget. Since Active International successfully integrates, wherever possible, its prepaid media credits with current cash media purchases, it can deliver virtually any required market. Each division includes some of the most experienced and well respected professionals in the industry.
Internet is Active's newest media division and is, in fact, the fastest growing segment of media.
Clients can utilize their trade credits for the planning and creative of their Internet presence. The Print Trading Department uses Simmons Market Research, Media Market Research and Publishers Information Bureau . Thus, all plans are implemented efficiently and effectively. Active systems are fully compatible with online systems at major agencies, making reporting procedures easy to follow and consistent with the established procedures of most clients. Active retires more trade credits through media than the other corporate barter companies combined.