But let me spend some time unpacking this concept and what is means for individual players. The suggestion is that although many of you compete directly with each other, you must also co-operate. In fact a key focus of their early activities was to raise funds for generid international marketing. The leadership and vision of key TCA champions lies at the heart of the Australian success story. This means that we are getting more direct feedback.
Government is by no means a homogenous entity.
We have just won the first round in the process of conscientising government to the wider multiplier benefits inherent in tourism. The WTTC report on the economic contribution to tourism, commissioned by my department, has greatly enhanced the process. We want to see a TGF that grows as tourism grows. We want it to generate sufficient to fund international generic marketing, to fund provincial marketing as well as development. My department will continue engaging within government on this matter in objective data driven process that situates the fiscal issues in the context of tourism.