Let's face it. Most of the pages on the net just don't look good. Even folks that have a good grasp of design are quite frustrated with the web. Sometimes a web page can look good on your computer, but will look horrible on another. There are also a number of common mistakes people make in designing their pages that make it look plain bad.
Every page looks clean and the resulting site is well organized and coherent.
A major problem with commercial sites is that even though the site looks good, it is not designed to sell. It is based on proven web marketing principles. And, yes, the business version is free, too. I checked the site and couldn't find a catch. It sounded too good to be free, but I can't find any hidden charges or other problems.