However, there are several aspects of the new program that are unique. From our marketing and business experience, we know that continuity is the key. What we do is follow through-before, during and after the event. Every new shooter who attends one of our club events, whether or not they join our group, is contacted after the shoot by mail. After a preliminary briefing, about 9 a.m., they are surveyed about their experience, ownership and attitude towards guns.
Ammo is free during the program, usually donated by the industry or local gun dealers.
The only cost to attendees is a few dollars for lunch, after which the shooting continues to about 3 p.m. At which point, attendees are surveyed again to determine if they enjoyed shooting and which guns they enjoyed shooting best, what they learned and whether or not their attitude about guns had changed. The people who come out for the free event have an opportunity to experience the fun of shooting a shotgun, rifle and handgun in a friendly, supportive and safe environment. The experience of The American Shooting Club and host clubs in trial events is that most first-time shooters want to keep shooting. Most choose to continue the shooting experience immediately. Others make arrangements to return to the club.