Here are some of their tips. Peter Murphy, an anchor at the Orange County 24-hour cable news channel spoke about the television medium and its workings. A typed press release delivered in a handwritten envelope gets more attention more quickly than a fax. You avoid faxes.
Faxes come in at a fast clip, and tend to sit in the fax bin for a while.
If you must send a fax, follow up with a letter or phone call. When calling, always ask if there's a better time to call. Reporters appreciate courtesy. Reprinted from the July 1993 issue of the Libertarian Lifeline, LP of California, East Bay region.