This month s tips are a compilation of the newest marketing techniques available within the industry. Describing your positive experience with the product or service lends credibility and a trustworthy quality to your site that may convince your visitors to try the product as well. If you have not used the product, simply add a few lines to the page where this banner runs in order to promote the product. Additionally, you can write testimonials based on experiences friends or relatives have had with the product or service you are advertising. However, they also push real content further down the page of code, making it less relevant to the search engines.
Frames are also sometimes difficult for search engines to deal with.
Many major search engines do not support frames meaning that their meta crawlers, or robots, will not properly index the meta tags and content that you insert in the frames. If your site must deploy frames, use a gateway page. For more banner click through, place banners on high traffic pages like discussion boards. First make sure your design is clean and professional. Once you have an outstanding site, get the word out.