Make sure that clicking on your ad will take readers to a page on which they can find exactly what your banner is advertising. Otherwise, they'll quickly leave the site. When you create your banner ads, keep your options open.
Ads are no longer just colored boxes with some text.
By following the guidelines we've shown you in this article, you can quickly create ads that stand out on the page and still load fast. This article appears courtesy of ZD Journals . Find out how. 2000 ZD Inc. All rights reserved. ZD Inc. Editorial items appearing in ZDNet that were originally published in the US edition of PC Magazine are the copyright property of Ziff Davis Media Inc. or its suppliers.