Coca-Cola was first sold at a soda fountain in Jacob's Pharmacy in Atlanta by Willis Venable. Today, products of The Coca-Cola Company are consumed at the rate of more than one billion drinks per day. Soon after John S. Pemberton prepared the first batch of Coca-Cola syrup in 1886, his friend and bookkeeper, F.M. Robinson, chose an alliterative name. The shape and design of the contour bottle for Coca-Cola is also a U.S. registered trademark, one of the few package designs to receive this distinction. The bottle was designed in 1915 by Alexander Samuelson, an employee of the Root Glass Company of Indiana.
Legend suggests that the bottle was shaped deliberately to resemble the fashionable hobble skirt.
But these aren't the only trademarks of The Coca-Cola Company. As lifestyles grew more diverse, consumers demanded soft drinks to meet different thirsts. This market segmentation, especially in the United States, created an opportunity for a megabrand of Coca-Cola products. Diet Coke quickly became the number one selling low-calorie soft drink in the world. In 1983, caffeine-free versions of Coke and diet Coke were introduced.