If you are selling products or services on the Internet, it is important that you offer a guarantee. There is a growing distrust with small companies that do business on the Internet. This has been created by a lot of scam artists who have ripped off individuals, never to be heard from again. This small population of dishonest individuals have hurt the honest small businesses that are trying to establish themselves on the Internet. Small business have to fight back to gain the lost respect and credibility in order to survive on the Internet.
Guarantees are a way to once again secure that honest reputation.
I obviously could not have made this guarantee unless I knew without a doubt that the readers of my book would be making money if they followed my directions. Some businesses are skeptical to use a guarantee like this because they believe that too many people will rip them off and they will just end up losing money. By stressing such a guarantee, you build credibility and the orders that you will receive because of this guarantee will far outweigh the costs of the people who will try to rip you off. You do not necessarily have to guarantee the product or service, you could simply guarantee the manner in which you do business. This will add credibility to the way your company does business.