Intelligence is a predictable ability to store and process information in a linear manner and to come out with the solution to a problem quickly and accurately. Creativity, on the other hand, depends on the mind's ability to range over a broad area and come up with the unpredictable. Creativity is a divergent process and there is no knowing in advance what sort of idea will emerge. Most people have their most creative ideas away from the job environment. When asked, they will say that they do their best thinking while in the shower, while shaving, while in bed early in the morning or just before drifting off to sleep, in the car and when out walking.
Few people mention that they have great ideas while at work.
They are too busy and they are not relaxed enough. Promoting Creativity People bring their bright ideas into the company when the work environment is healthy, high in energy and safe and when they know that their ideas have a chance of getting somewhere. Some companies have much more creative environments than do others. They stick with their plan and rarely deviate from it. They keep close tabs on the marketplace, monitoring performance of their new products and they are willing to learn from their mistakes.