AdCenter for Agencies automates and manages the complete online advertising process, including media planning and buying, trafficking, ad targeting and delivery of detailed campaign performance analysis. Entering is easy. Even though it may not seem like it most of the time, all of us do actually live in an offline world.
Local context shapes how and how often users access the Net.
And Internet companies are struggling to tap into that local element through online content, advertising and e-commerce. According to Cyber Dialogue, urban dwellers are highly over- represented among those online. The one exception is Washington D.C., which ranks very low in the U.S. Census median household income ranking, but high in Internet usage. One potential local powerhouse, Lycos and USA Networks, which would have combined a portal with television, e-commerce and regional content, officially bit the dust this week over investor uneasiness. The company is aggressively integrating e-commerce into its revenue model.