It is the essence of which He is. Every action of God comes out of love. If we are serious about being close to our God, we must draw close to love. The Church, and the individual Christian is being transformed into the likeness of God. If love is who God is, then love is what we must become.
Love is a universal longing throughout the human race.
We were created to need it and we are fulfilled only when we have it, are transformed by it, and in turn, give it. A human being is not fully a human person without this virtue at work in their lives. Loving God and others is the only way to find fulfillment in our human destiny. Yet as much as all of us need love, it is something which eludes many. We have mistaken attraction, lust, neediness for attention or securitry, ,only to be disappointed when we discover what we were building our lives on was not love at all but only a counterfeit feeling.