The Oregonian registered a circulation rise in the most recent Fas-Fax. Other editors agree that giving people the type of content they say they are most interested in seems to attract the most regular readers. Over the past decade, The Daily Herald papers in the Chicago suburbs have been steadily growing. Since 1988, circulation has nearly doubled, to 132,090, and the number of editions has increased by roughly 50 percent, to 23. Daily Herald Senior Vice President and Editor Doug Ray says his papers suffer no gender gap.
Editors take a broad approach to covering topics of interest to women.
We still cover first-grade soccer. If we cover the spectrum, get to the grass roots, edit the paper for 'people like me,' then we're doing our job. Copyright 1998, Newspaper Association of America. All rights reserved. This article may be transmitted or redistributed provided that the article and this notice remain intact.