However, it is important for managers to properly gather all the necessary information in order to make the best decisions and get the most out of this amazing media. Failure to do so might engulf tremendous amounts of money and produce only mediocre results. As an example of the possibilities, electronic mail and computer files can be sent all over the world and reduce long-distance phone bills. Internet can be used to advertise products and services. Orders can be taken via the business' Web site.
Internet allows telephone conversations and video-conferencing.
It contains virtual stores and chat rooms. It contains millions and millions of pages of information where just about anything one can dream of can be found. It can be used for research, testing and focus groups. Newsletters and bulletins can be sent simultaneously and instantly to every company's location around the nation and the world. The list is endless.