Publicity Builder's greatest strength is defining what good publicity is and the frame of mind needed to create a successful campaign. The examples of press releases and pitch letters to the media are excellent starting points for developing your own campaign. The letters cover several situations, from business events and personnel announcements to product upgrades and new services, so you can easily fit your particulars in the templates or alter them to your needs. JIAN's Publicity Builder puts public relations wisdom in a box. An easy-reading manual explains what you need to know and offers samples of press releases, letters and work sheets for implementing your publicity campaign.
Files come in several formats and can be read by most word processors.
Customer Quotes You can let this software be your advertising agent. It points out the value of publicity. When we went to shows, we didn't have anything to tell us what to be doing preparing for the show, how to make a press kit. When you came home from the show, what's the best way to do follow up. I don't know how I did without it.