The Body Shop joined forces with Amnesty International in the campaign with their Make Your Mark initiative, launched in Atlanta by His Holiness the Dalai Lama. Customers of Body Shop stores in 34 countries contributed three million thumbprints to the campaign pledge. These thumbprints were turned into portraits of human rights defenders and are part of the 10 million pledges collected in all. Amnesty International, together with thousands of other organizations, has been spending the past year in a massive global publicity campaign to do the job that governments have been failing to do. The aim of the campaign was not only to acknowledge the importance of human rights, but also to inform and educate the global community at a grass-roots level about what their rights are.
Human rights are an issue for everyone, everywhere.