The reseller market or commercial market is made up of wholesalers and retailers that buy products for resale to others. Wholesalers buy from producers and then sell to retailers and other channel partners. Retailers buy from manufacturers or wholesalers and then resell to consumers. Often resellers transport and repackage items before offering them to their customers. The government market is composed of federal, state, local, and foreign government agencies that buy goods and services.
Government agencies buy a wide variety of products, mostly to serve their customers.
Every nation buys on behalf of its central government. The Institutional Market a. Most of the products purchased relate to services institutions provide for their customers. E. Demand Links Organizational and Consumer Markets 1. Derived demand means that demand for organizational products is often linked to the demand for consumer products.