Nowhere is there a place quite like this and all too often we look outside ourselves for something better. We all need a sense of identity, but children especially. We need to be proud of our country Aotearoa, New Zealand. But more importantly we need to be proud of who we are. Culture is like a fingerprint.
Every society has one, and no two are exactly the same.
New Zealand culture doesn't exist anywhere else - if it doesn't get expression here, it doesn't get expression anywhere. They remind us of who we are. They are vital to our sense of national identity. Without quality local programming we would drown in a tidal wave of other people's culture and would end up a nation dispossessed of its own personality. On Air funding of the New Zealand programmes allows us to 'smarten up' a little.