Confidentiality is vital in litigation graphics because of the sensitive nature of the information, and because of the strict confidentiality rules between attorneys and their clients. Fortunately, cost is not as big an issue with attorneys as it is with other clients, probably because the graphics costs are generally charged back to the attorney's own client. Cully points out that reprographics shops getting into this field need to understand that only a small portion of litigation graphics are large-format graphics. Shops have to be prepared to do ancillary services as well. Then the fine art market may interest you.
Fine art is a very mixed market.
There's lots of opportunity, but the biggest thing is they never need a large order and they are never a frequent customer. Krinsky points out that a lot of times artists are mixed throughout the population. Many professionals are artists on the side so it can be difficult to market to this audience. It's a highly fragmented market consisting of either small firms or individuals. Cully offers an interesting piece of advice.