We think some of that telephone direct response business will go to Internet marketing. Internet marketing reduces the transaction to the lowest common denominator, states COO Robert Moone. Moone who, himself, is comfortable ordering and paying for certain products over the Internet, says insurance isn't the kind of product to benefit from Internet marketing. It reduces the transaction to the lowest common denominator. There's no one to give you advice about coverage or the competencies of the insurance companies involved.
Low price is one thing.
The need for advice is another. Bailey is fond of telling the following story to illustrate the point. My former next-door neighbor bought his insurance from a direct response company. Yet, he would always come over to my house with his insurance questions. I'm probably not the person you need for coverage advice.