If I may, I would like to share with you a couple of points that might help you to develop a better proposal. Over the years, I have learned that most managers and executives who control the pursestrings for an organization are looking for solutions. In other words, they are not going to buy an aspirin unless they have a headache. And even then, it has got to be a real pounder that blurs their vision. The driving force behind this attitude is profitability.
Every penny spent by an organization lowers the overall profitability of the organization.
In short, to maintain or increase profitability, the organization must try to spend less. This is a common and logical line of reasoning. And one you must overcome anytime you propose to spend money. Keep in mind that whenever you submit a proposal, you are making a pitch. You are trying to sell something.