There are over 2300 tour operator and travel agency firms in Kenya. Kenya has a long history of tourism service providing and you can be sure of finding professional and experienced DMCs in the country with specialised activities. These referred to as Safari operators and are of a wide variety ranging from inbound to outbound, local and international chain, to general to specialist groups. Activity Holidays - Sports, white water rafting, rock climbing, etc.
All members have to adhere to the code of conduct meant to maintain the quality of products.
The smaller companies have grown drastically and have concentrated on the specialist sector. Mostly operated by professionals, these small firms have not been in a position to penetrate servicing the market as those trading in the major products. With the increased demand for more individualism, environmental awareness, healthier living and more discovery and learning, the specialist sector is growing drastically. KATA was formed in 1979 after its forerunner, The East African Society of Travel Agents, was disbanded after 22 years of service due to the collapse of the East African Community. These sub-Committees handle any problems on behalf of KATA members.