English and Pilipinos are widely spoken. The major dialects are Pangasinan in the central section and Ilocano in the eastern and western towns. Bolinao has a dialect of its own. Business and Industry. Pangasinan is the second largest rice grower in the Philippines.
Fishing is another industry.
Along the golf shore, marine life is scooped with hand-held nets. In the open sea, it is done in outrigger formations. Its clientele comprises of fisheries both from the government and private sectors. Its expertise in quality breeding has drawn international student-trainees from as far as Europe. Other principal products are tobacco, coconut, garlic, vegetables, and mango.