This is the real frontier where smart leaders will devote creative energy. Technology is not advancing, it is exploding. The future belongs to executives who embrace its possibilities and become early adopters, rather than techno roadkill. Look for techno-edges that can borrowed from other industries. This can quickly build a competitive advantage because there's so little of it.
Defects add aggravation to today's harried consumers.
Ask customers what they think of your quality. Company leaders need to proactively change with change, rather than react to change. Resting on one's laurels is not an option.