It is through local programming that we see ourselves reflected as a nation, and come to value our worth and identity. The youth of New Zealand have always looked for role models to emulate, and they do so more and more now. Without New Zealand music on radio and New Zealand shows on TV, our youth are deprived of New Zealand role models. New Zealand stars create a star system for others to aspire to. But without the support of radio and television, there isn't a medium to deliver such a system.
Local programming is a win win situation.
It rates well. It sells well. It builds and strengthens our entire industry. It gives us voice, identity and pride.