These tales create the erroneous impression that sign companies are somehow less professional than other types of businesses. What separates sign professionals from pretenders, however, is the knowledge that sign design, production, installation and maintenance represent inseparable components of the customer's overall experience. Thus, if the right hand doesn't know what the left hand is doing, trouble awaits. The holistic view If you bought a new car, drove it for two years, and the paint peeled off, you could reasonably expect the dealer or manufacturer to correct the problem free of charge. Likewise, if you brought your new car home one day but couldn't start the engine the next morning, you'd also expect satisfaction from the seller.
Customers expect no less from sign builders, but they are frequently disappointed.
Because signs are custom-made products, and sign companies typically are small businesses, sign warranties are not as well established as guarantees for consumer products. Another factor that complicates customer service is the increasing fragmentation of sign production, installation and maintenance into specialties performed by different companies. It's difficult to guarantee results when two or three independent parties affect the quality of a finished product. If your company manufactures signs, but doesn't install or maintain them, quality control can easily get away from you. Construction techniques that are cost-effective or expedient for manufacturers might not ensure product durability in the field.