Organisers and participants alike are these days concerned to present the human face of capitalism. Corporate conscience is in fashion.
Inclusion is the buzz word.
The street protesters who were prevented by heavy-handed Swiss police from getting anywhere near the 2,500 business leaders and politicians attending the world's biggest think tank will count the change as their triumph. So will those who rioted in Seattle in 1999 or who demonstrated last year in Prague and Nice at other gatherings of influential people. They have made a difference, but change was happening anyway. There was too some genuine humanitarian concern on display. Two stars of the show were Mexican President Vicente Fox and Microsoft chairman Bill Gates.