A sizeable proportion of smokers mention cigarette packaging as a source of information about the hazards of smoking.
French smokers are more likely to indicate TV as an information source.
On average, these messages are read 1.7 times per day. The average frequency of reading these messages is slightly lower in French speaking smokers at 1.4 times per day. There are no differences among age groups in the frequency with which these messages are read. Regarding the longer term goal of decreasing tobacco consumption, cigarette pack messages have also made inroads. Lung disease, cancer, and tobacco addiction are the most common health concerns to smokers.