Once you have the photographer lined up, spend time explaining just what you expect from the pictures, what story you are trying to tell, what message you want to deliver to readers and others who will see the photos. Too often, photographers are poorly assigned, uninformed and therefore make poor pictures. Such photos are useful to editors when a new product is unveiled, or when a special sales campaign is planned for an old product. A simple catalogue photo is the first stop. Shoot a simple picture, well lighted and photographed from the proper angle to show the aspects of the product that differentiate it from competitive products.
Good photography is essential here.
Look for good lighting, dramatic angels, visual patterns, make certain branding is included as a necessary but not intrusive part of the picture. Do NOT force special signs, banners, etc., into the picture. Utilize the natural packaging or design of the product. The next photo should show the product in use. Check with good customers who make good use of the product.