But tonight she will morph into Barbie, a phaser-toting predator. Laser-tag fever is spreading at a pandemic rate. At Lazer Park, people from such blue-chip companies as GE Capital, the Gap, Lucent Technologies, Merrill Lynch, Credit Suisse, and Morgan Stanley regularly take over the arena to chill out by icing their coworkers. Laser tag lets people abandon their work roles and take on new, playfully competitive ones. Amid the chaos of battle, bosses become followers and subordinates become chief strategists - even heroes.
Laser tag helps people bond by making their company's org chart irrelevant.
As they descend a staircase that leads from Times Square into Lazer Park, the people from Grey are greeted by a surreal depiction of an astral plain. The first stop is the observation deck. The people from Grey peer down upon the symmetrical maze in which they will soon hunt one another. A game is in full swing. In the black light of a battlefield, players dodge and feint and fire their phasers, which shoot streams of blazing red light.