Instead, they respond to humour, irony and the unvarnished truth. Obey your thirst. For companies wanting to capture a slice of the market as it matures, the message is simple. Expect this generation to demand that it interacts with your company through any medium that is convenient at the time. Most of all, says Opperman, don't patronise.
Insurance companies come to mind.
Microsoft is one company that is aware of the changing demands in the market. Microsoft will offer consumers a central area where they can store personal information, such as medical records, music, photos and even their bank details. According to the Fortune research, only a third of Gen-Yers will take steady staff jobs with companies. Instead, they will freelance by signing on to projects, work hard for a few months and then take time off to pursue other interests. Education and training systems may also need retooling.