Content at the site was excellent. However, clicking on links which lead to further framed sites introduced a level of navigational complexity our subject found aggravating and ultimately frustrating, to the extent that she gave up in disgust. The lesson here is that frames need to be used judiciously, and only when the demands of your content really demand them. George Lois George Lois was one of the seminal figures of modern advertising. They may also recall his Esquire covers from the 1960s and early '70s, most notably a grinning Lieutenant Calley surrounded by Asian children.
Creativity can solve almost any problem.
The creative act, the defeat of habit by originality, overcomes everything. Indeed, in terms of Web design, we could not be in more agreement. With the caveat , of course, that the imagery employed in any commercial communicative endeavor exists only to support the written word. At the end of the day, your audience will look for the comforting solidity of well-crafted prose for the essence of your message. And this was something George Lois appreciated nonpareil .