She not only provided hours of assistance in getting TopClass up and running, but she served as a valuable consultant on the design of the Web pages and on loading the files onto the server. This is the first time in the history of business that you can be beating your competition today and be out of business tomorrow. Nowadays the changes are occurring rapid fire-one on top of another. In the heat of this chaos, it's hard for people to maintain perspective. Alas, there are no slower groups.
Constant change is a way of life in business.
In fact, to stay competitive today, you not only have to pay attention to what you're doing now in order to perform better, but to what you have to do tomorrow to stay competitive in the future. In other words, you have to simultaneously manage the present and plan the future. To underscore this idea, we ask you to consider the following metaphor. On The Beach Visualize a large sand castle that has been built at the edge of the water. Now the tide has come in, and parts of the castle have been eaten away for the invading waters Having seen what high tide has done to other castles, the group realizes that efforts to rebuild the old castle have been for naught.