Direct intervention can also cause society to redefine its norms. Domestic violence campaigns offer a useful example of how social norms are actively changed. A large part of reducing domestic violence is educating the public to speak out against it. Many people may think that domestic violence is wrong but may not feel that they can or should speak out. By not working against the problem, the community is, in fact, accepting the action.
Domestic violence becomes wrong but acceptable.
For example, a spouse is beaten in the home. The family and neighbours know about it, but no one does anything. This is one level of acceptability. The spouse is beaten in public and again, no one does anything. This is another level of acceptability.