If the broker or guru speaks, he must act immediately or lose out. Too many losing traders don't know what the technical situation in the stock was when they bought the option. But by having a clear understanding of the trend, momentum and the volume pattern, you can put the odds in your favor. You can buy a call when a stock is moving out of oversold support with a positive volume formation or, conversely, sell a call or buy a put when a stock is overextended. Using an options calculator, it shouldn't take more than a minute to calculate volatility and delta.
Implied volatility is, in effect, the option's price.
You must compare implied to historical volatility to know whether your option is fairly, over- or underpriced. And don't just concentrate on what can go right, consider what can go wrong and make sure the odds are in your favor. When you trade, make it your trade with fundamental, technical and option analysis, with your target profit and your stop loss. Treat your wins and losses the same, and in time you will succeed. This is the Bargain Hunter.