The following guidelines should be of assistance to operators who are unsure of how to communicate with the media. Professional releases should begin with the most newsworthy item in the top graph. Explain what is new in three lines or less. The following paragraphs should explain the news. The message should conclude with contact information.
Additional suggestions Write in short sentences.
Never send out a media release that has not been edited. You don't have to seek out a professional copy-editor, but at least get quality feedback from colleagues or friends. Send your press release to the appropriate channels. Newspapers have tourism sections that depend on receiving news items. The Internet also has a number of travel-related forums.