The campaign is designed to reach the target group where they live, work, learn and play using multiple communication vehicles, approaches, and channels. Since dietary habits are established very early in life, it is important to teach proper nutrition as early in life as possible. Healthy eating and physical activity are important life skills that help children grow and prevent them from developing health problems later in life, including obesity. Obesity in youth often carries over into adulthood contributing to the development of many chronic diseases including heart disease and diabetes. Nutrition education can help improve diets, when behavior change is the focus and science-based educational strategies are used to design interventions targeting changes in behavior.
Caregivers have a strong influence on the development of healthful lifestyles.
TM slogan and campaign is designed to motivate children and their caregivers to make positive changes in eating and physical activity behaviors in order to improve long term health and reduce the risk of developing dietary-related diseases.