The promoters vast experience and an in depth knowledge of the market, besides the tie-up with Hallmark which gives it an exclusive access in its geographic area to a large design library as well as the latest designs being developed by Hallmark are strong points. Besides a wide distribution network spread over 221 franchise outlets in 94 cities and 8000 multi brand shops, add to strengths. The greeting cards industry has been growing a a fairly steady pace over the past few years and the momentum is likely to be maintained. On the flip side the company operates in a very highly competitive market which has a large number of players from the organized as well as the unorganized sector. The chances of appreciation in the medium term are strong.
Investors can expect reasonable returns.
Non listing on the BSE or the NSE can be some disadvantage of course.