The theory of banner exchanges is all well and good but you have to be sure that it will bring more visitors to your site than will leave. Based on this strategy it is best only to host banners on the final pages of your site thereby providing a way for visitors to leave at the end of their journey. Hosting banners on the first few pages isn't really a great idea as you will lose more visitors than you gain. All trade marks acknowledged. Copyright of Info-Links Worldwide.
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