When eCRM is successful, businesses retain customers at higher rates and have the capacity to reach them quickly with new offers that lead to higher revenues and profits per customer. What Judges Will Look For. Judges in this category will be focusing on eCRM applications that deliver on the objective of building high-quality customer relationships. They will consider how well the eCRM solution delivers on the need for integrating channels and touchpoints. Special Merit Awards.
Intelligent enterprises link knowledge with action.
Judges will look at entries that excel in applying sophisticated customer intelligence to automated marketing campaigns that utilize the Web channel for a high return on investment. Your entry should address the following points specific to this category, in addition to or during the course of answering the questions provided. Please try to use this structure and address the questions offered in each section with your completed entry. Simple, narrative sentences and well-organized paragraphs are definite pluses in the judges' eyes. Try to explain unfamiliar technical or business issues that are central to the application's purpose or challenges developers and managers faced.