Every business needs a website, no matter how large or small.
A website is essentially a salesperson who is on call 24 hours a day, seven days a week, ready to assist a potential customer or vendor at any time. When a customer visits your website, he or she is looking for information that will lead to a buying decision. Unlike traditional forms of advertising such as newspapers, radio or cable TV, a website is interactive and therefore can provide exactly the format and quantity of information sought by a customer upon request . Further, your website can provide additional incentives such as online coupons, gift certificates and even actual products online. Subsequently, smaller businesses can compete with much larger enterprises, especially if their website is professionally developed and managed.