Under the Lord of Misrule, tradesmen gave gifts to their patrons. In Russia, peasants sang outside the houses of the lords and received gifts. But no grim death awaited this Lord as it did the martyr Saturnalia king. The Catholic Church ended this bacchanal in the 16th Century as Reformation approached. But we still revel at Christmas.
Businesses still give gifts to their customers.
Caroling through the streets and singing to neighbors while standing on their doorsteps is still a contemporary custom. People in their warm homes at Christmas share hot chocolate, egg nog or hot brandied rum with carolers. The sacrificial revel has a milder form today, with not deadly, but still serious consequences. The Christmas season is often a time of excess where we eat and drink too much and party into our needed work or sleep hours. Many of us design a budget that fits reasonably into our financial position.