It provides an excellent technology foundation on which to build our future business, including e-business. For instance, it used to take Taneya one hour to formulate and complete a customer inquiry. Now it takes a mere 90 seconds. Likewise, when a customer calls to place telephone orders, Taneya salespeople are able to review the account online and efficiently service repeat orders. Or, they can suggest new Taneya products the customer might like to try.
Managers can forecast confectionary needs based on customer ordering patterns.
And, they can measure and track customer satisfaction results. In this way we become more efficient and more competitive. Its capabilities include accounting, payroll, personnel, customer order and distribution, manufacturing and more. At the same time we will gather valuable information such as customer size, product needs, buying habits and expansion plans. And, we will make this process interactive by soliciting ideas for new confectionary products from customers and working with them to perfect new products.