Media in the Marketplace. This course examines the structure of the mass media marketplace by focusing on the web of economic relationships, market processes, and external constraints which direct the activities of suppliers, producers, distributors, retailers, and consumers of communication products. It explores why mass communication industries are organized as they are and how their structure affects the behavior of media markets. As an overview of contemporary issues involving the economic performance of mass media industries, this course investigates attributes of the media marketplace that influence the nature of the competitive process. Introduction to Group Communication.
Emphasis is given to the oral communication process in small group problem-solving situations.
Reading materials include selected readings on oral communication and small group research. This course challenges students to explore new ways of thinking about the social, moral, political, artistic, and economic implications of the television experience. Introduction to Radio and Television. This course is designed to introduce students to the terminology, aesthetics, and methods of radio and television producing and directing. Lectures are supplemented with a radio and television studio laboratory.