Most families, quite simply, have fewer mouths to feed. Because the average family shops for groceries two times a week, it appears that the trend is toward smaller purchases, and not buying in quantity. Marketers should provide smaller quantities of small fruits for customers. Strawberries in pints, and blueberries and raspberries in half-pints should be available. Although smaller containers are more difficult to deal with in the field, these units maintain fruit in better quality and bring higher prices than larger containers.
Customers are always in a big hurry.
With so many of us working outside the home or off the farm, family time becomes a valuable commodity. People do not want to spend hours shopping for food every week, and they will not travel far to pick or buy berries unless given a good reason to do so. Consumers like convenience and one-stop shopping. The numbers are even higher for raspberries and blueberries. Diversify the offerings of the farm stand.