In addition, most if not all manufacturing processes import raw materials which add cost to the products. Manufacturing entrepreneurs are located in Humboldt County for reasons other than the bottom line. They are born here and either stay close to their families or return when they begin to raise their own families. They vacation here and decide to move up for the natural amenities. They retire here after visiting.
Goods are very specialized and fill market niches.
Individual entrepreneurs have a personal attachment to our area. Owners of the business live here and quality of life is very important to them. There is a peer group that allows businesses to connect, share resources and learn together. There is a discerning consumer base here to provide immediate feedback for product improvement. These characteristics should focus efforts to attract and retain manufacturing businesses.