Here's the skinny on what is in her upcoming book, EVEolution . She will surprise you she always does. Faith Popcorn is the founder of BrainReserve and author of Clicking and The Popcorn Report.
Faith notes that there is a huge gap of knowledge about marketing to women.
She reports that Harvard, Stanford nor the Kellogg School even has a course on the subject. Woman-owned companies employ more workers than the Fortune 500 companies combined. And they want their beliefs recognized by companies they do business with. They don't want to be treated in a condescending fashion any longer. They process information differently than men do and they see themselves as links, not as loners.