Countries realize that if they paid for unlimited visits, nobody would ever get any work done. Therapists would do a booming business, though. Massage therapy is usually not regulated by any government standards, so there are a lot of disreputable schools and practitioners out there. Steer clear of Thelma's Massage School and Poodle Grooming Center. There are lots of schools and lots of massage therapists today, but not many are competent.
Educational standards are still weak.
On the plus side, the profession is gaining mainstream acceptance. Media attention has given massage therapy a respectable place in the health care world. The public now seeks good therapists. Massage therapists provide treatment for everything from stress to back problems. They may also provide other service such as acupressure, aromatherapy and reflexology.