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About the Author Brian Clark is the President of Orlando-based independent media production house GMD Studios . He is a frequent presentor and consultant to independent entertainment and new media providers on empowering digital technologies. Assuming the new visitors brought your way by a promotion are similar to your existing audience, you could expect to earn this much with each one. Armed with this knowledge, you can look closer at what an online promotion will cost you to acquire a new visitor. All rights reserved.