More than just a common language, golf is the new basis for deal making. Last February, the Caesarea Golf Club initiated a new series of workshops aimed at the business community. In North America and Europe, such courses have been widely available for about a decade. Understanding that golf, when played right, can be a legitimate sales tool and that the golf course is the new conference room for trade, the Caesarea club launched its program for Israelis who work with companies overseas. It's a pity if your business partner plays and you don't.
Golf breaks all barriers.
When lining up his putt, Shmuel Zysman isn't just looking to hit a hole in one - he's also hoping to score another kind of victory. It's not that you write the contract on the course, but it's a good place to make the deal. One of the first companies to send its employees to the golf seminars was Comverse. The hi-tech firm has already trained more than 100 employees at the Caesarea club. Firms here are taking note.