There is no bigger and better way to get your Web site visibility than to have its name and URL appear somewhere on a newspaper page. Even the local church pages are better visibility then 20 seconds on Mr. Funny Haircut's Web site. And much cheaper, for that matter. Then get a couple of students to hand out these wonderful messages on the various campuses. Your return on advertising investment will almost surely be bigger than funding someone else's golden egg.
Fliers give new meaning to stickiness and so does billboard advertising.
True, after you have sold your ten thousandth lava lamp, you'll probably want to expand your base of operations. But in the beginning, sell to those who you will be able to suss out. The Author Erich Hugo a South African who has worked in South Africa, Russia, North America and Europe on a variety of Internet-related jobs.