The mix of entertainment and sales pitch is the key to success. With no entertainment value, a viewer is likely to change the channel. Too much of a sales pitch could also turn away some viewers. A great infomercial has just the right mix. A presentation made with emotion touches the viewers.
Emotion is what turns passive TV viewers into active buyers.
Present the product and prove why this is a good buying decision for the viewer. One of the great benefits of a half-hour campaign is that all of the information about the product can get presented. This is particularly useful for building excitement about owning this product. We can get very specific in terms of what makes the product unique. Close the sale by getting the customer to take action.