Authors and readers are players in a marketplace commonly grounded only by time.
Authors spend time to prepare information, and consumers spend time evaluating it.
In a nonmonetized marketplace, we see low-quality, unorganized, unrecognized information. Collecting Kudos could become a sport more popular than hit counting odometers. This money, though, is currently only denominated in accidental praise, which makes the entire Web an exhibitionist ego trip. Millicent and other micropayment proposals require centralized clearinghouses.