Send Us Your Feedback uto dealers are battling to prevent the Internet from cutting them out of car sales, and they are getting new tools to help. Also, General Motors Corp. launched an online promotion it hopes will draw buyers to its dealers. More consumers are looking to the Internet to buy cars. Nearly 8 million new-car purchases will be influenced by Internet sites by 2003, according to a report from Forrester Research. Auto dealers are starting to take advantage of the Web, says Chris Denove, a partner at J.D. Power and Associates.
Dealers can define a target audience and select a medium such as postcards, letters, or E-mail.
At the end of the promotion period, the dealer will be able to check the response rate online. J.D. Powers' Denove contends that such incentives could be dangerous.