Schools curriculum displays CPAs as successful and profitable. Broader range of radio stations aim at Generation X stations. Change tag line create one that is more business advisor related. Enlighten educators, teachers and guidance counselors. Form strategic alliances to ensure that we can deliver what we promise through branding.
Internships expand at university level.
They should be uniform in credits and compensation. Revise audience for branding ads to reach kids and families as opposed to business audience. Study the results of the Vision Project to determine how we became the most trusted advisor to business and how we can leverage that. Use a public relations firm to build a story and suggest ways to disseminate. We need to use the global credential as a tool to do this.