Publicity Guidelines Use samples to guide your writing. Use club letterhead if you have it. The stories are brief. They tell who, what, where, when, why and how. They tell it quickly, but with sufficient detail to satisfy reader interest.
Language is plain, everyday English.
Avoid using industry terms which may not be commonly known. Even when submitting information to the trade publications, you should not become overly technical in your language. Use club stationery for the top page, if it's available. Include black and white glossy photos when appropriate. Always try to show some action in photographs.