Blaze Software's business rule technology allows enterprise business systems or software vendors to use information such as customer profiles and preferences, online interactions, and company policies to make real-time decisions, drive content display, and define interactive behavior. The newest release of the software, Blaze Advisor Solutions Suite 3, was announced earlier this month. The suite includes a new addition to the Blaze Software product line-Blaze Advisor Innovator. Innovator gives business managers with no programming knowledge the ability to create, change and implement business rules using any popular Web browser. Business managers can control every aspect of the rules that drive business campaigns, using custom-designed Web screens instead of specialized development environments and command languages.
Examples are interactive dialogs and personalized recommendations based on a user's goals.
Business process personalization incorporates a company's way of doing business and treating its customers in every aspect of business operations. Automated policies, practices, and procedures allow the company's personality to shine through in every transaction. Enterprise consistency applies the same business methodologies no matter how, when, or where customers, employees, suppliers or partners interact with the enterprise. Adaptive personality responds in real time to changing competition, internal business practices, government regulations, and customer behaviors to provide the most appropriate and effective treatment of each customer transaction. Blaze Software counts over 200 leading corporations and software vendors among its customers.