Sports marketing and the sport of drag racing in particular, embrace an entire spectrum of multinational corporations like McDonalds who currently fields three drag race cars. C hampionship drag racing is an ideal arena for promoting brand awareness, positioning new products, capturing new customers, building team spirit and establishing corporate identities. Drag racing provides the setting and support for creative, and successful marketing programs. Expanded television coverage, and comprehensive support services have propelled drag racing into the forefront of motorsports. Race Fans are avid consumers of products and services that fit their fast paced lives, from 35 mm cameras and sophisticated electronic equipment, to convenience foods and soft drinks.
Fans support the companies that support their sport.
Special Thanks to Gary Densham. Funny Car is one of the fastest shows on wheels, a marketing vehicle powered by a 6,000 horsepower engine. Roaring engine, bold paint scheme, and billowing plumes of tire smoke are essential elements of the sport. But it is not just the action on the track that attracts over 8 million fans. Enthusiasts develop strong loyalties to their personal favorites and to the sponsors they represent.