Organization A commercial, academic, nonprofit, government, or military entity that connects users to the Internet, identified by an entity's Internet domains. If a domain is unavailable in the database, one Internet domain is used to identify one organization. The time between two consecutive requests in the same visit. The time between the first and last request of a visit. This time does not include how long users viewed the last request of a visit.
Ad request An opportunity to deliver an advertising element to a Web site visitor.
Ad click The opportunity for a Web site visitor to be transferred to a location by clicking on an advertisement, as recorded by the server. The percentage of ad requests that resulted in an ad click. The continent, country, region, state, city, and zip code are based on an organization's Internet domain registration. Only Internet domains found in the Analysis database are included in region, state, city, and zip code analyses. Each Internet domain is associated with only one zip code, so all users from a domain used in multiple locations are considered to be at one location.