No knowledge of HTML is necessary, although advanced users are free to use HTML if they wish. Colors, text, images, metatags and title control are all included. A consistent interface allows the member to edit every feature of the site without needing to learn fresh for each page.
Every feature is explained in plain English.
When necessary, pop-up help is available for complicated features. Personal touches make the members feel at home. They can also choose to share some information about themselves with fellow members. Each member can have and administer their own message forum. Members get detailed logs of activity on their site, including referrers.