CultureWorx has integrated behavioral science principles and Internet technology to create a system that automates PICs and improves employee performance. The system lays a foundation for dynamic, process improvement by providing a tool for planning, communication, and tracking tools. It also provides data in real-time, so adjustments to processes and behaviors can be quickly executed. People are willing to change their behavior or the way they do something if they are reinforced when performing the correct behavior. When assigned a task, people immediately decide whether to do it or not based on what the consequences are, and whether the consequences are immediate or in the future.
Managers can anticipate the probability of their employees performing specific behaviors.
The following chart illustrates how the processors might perceive the consequences in terms of PICs and NICs, and subsequently influence their decision whether or not to perform the desired behaviors. By looking at the chart, the PICs support the behavior of processing more claims. The insurance processors' view the antecedent of processing claims quickly without concern about quality is reinforced. It's easier to do them quickly, they can complete more of them, and they have never been punished for mistakes made on a claim. Although the processors may now strive to meet the new quantity goal, the quality of the claims may start to suffer.