For example, the pie-shaped chart is designed to communicate the concept that all environmental issues are part of a larger market experience. The organization of the disparate bits of data into this form becomes so pervasive that users can envision the model and its connections in their minds when they are not present at the computer. A narrative is available to guide users through the process should they forget what to do or the relevance to these tasks to their daily work. This allows them to give complete and defensible presentations to others. Detailed reports can then be printed to share with colleagues.
Every screen uses a consistent layout to distinguish content, navigation, and controls.