That partly explains the growth in popularity of the markets. We lost it somewhere along the way. The small farmer through farmers markets is bringing it back to the kitchen table of local consumers. Meanwhile, farmers can do well selling direct. The farmers market eliminates the middle man.
Farmers can control their own pricing.
Good for consumers, good for farmers. Osborne says another beneficiary of farmers markets are the communities themselves. People may grow the berries and then process them at home into jams and jellies. Local bakers like to bake from their home and are able to find an outlet for the items at the farmers market. Then there are local artists who are able to tie in with local agriculturally connected artwork which may be country quilt stitching, wood crafts, or toys.