Many people have written about it - and will continue to do so. Some are highly renowned for their opinion, some are made fun of. So, let us add another me-too to this list. You decide whether you'll be laughing at us. Evidence shows that one cannot argue about taste.
Design follows rules.
Consequently, Design could render itself completely obsolete - a construction of those guys who always have to categorize anything. We could possibly just replace the word Design with Taste. Then, everybody would agree that ruling people's tastes is futile. Even if the task is to create a design which centers on a business idea, it's still some person who will like the design or not, who will refuse or accept it, hopefully even love it. So, Design changes over time.