Remove one of them and the recipe is incomplete. There is a fifth factor that now enables strategic integration, i.e. a genuine convergence and alignment of these key ingredients. The fifth ingredient is the internet . In parallel with media hype, failed dotcoms and Nasdaq meltdown, the internet is creating both business turbulence and an opportunity for business transformation. The turbulence arises from a confusing array of choices mixed with conflicting information.
Management is faced with an opportunity blowing on a dangerous wind.
A next step beckons, but the way is unclear. Whichever path is taken, it will not go far unless people, process and technology are lined up with the strategic change that is targeted. Creating that alignment is a change management process. The technology, process and people issues arise from quite different domains, each with a different logic and vocabulary. Because of these logic and vocabulary differences, the functional managers who are trained in varied disciplines tend to have difficulty communicating with each other.