Remember, money is not a dirty word. If you make the decision to make a significant contribution to enhance your firm's profitability, you should plan now, not later, to achieve this goal. If you're sincerely interested in enhancing profitability, the existence of a plan is critical. Your accomplishment, however, is contingent upon your coming up with a written, documented plan.
Ideas tend to evaporate, with little being accomplished.
Successful plans have stated goals, designated accountability, a timeline of dates for points of achievement, and a periodic process of honest follow-up. Remember, it's more risky for you and the firm to do the same old thing than it is to change. The ability to adapt and to change is one of the survival skills for the legal profession in the 21st century. R.T.C. Stands For . . . Resistance to Change.