Some people believe that change results in something bad. Many times the reason our ideas are ignored, resisted or rejected has nothing to do with the content of the idea and has everything to do with how, when and where we communicate or present our idea. The purpose of this article is to review some of the common selling mistakes, offer a response to typical obstacles to change and then to explain a proven communications approach that works. If we get an idea at a conference, meeting or from a book, we relay the information in a reporting style as if to justify our activity or prove we were paying attention. We are excited and assume others will be as excited as we are.
Enthusiasm is contagious but it can also be annoying to others.
We dump out idea on another, then step back expecting others to take action. We present our idea to others without first knowing their goals or fears. Many times the reason our ideas are ignored, resisted or rejected has nothing to do with the content of the idea and has everything to do with how, when and where we communicate or present our idea. Selling an idea is a process. Creating change usually requires a decision process as well and both processes require preparation and awareness.