In the end, the organizational transformation movement is faced with twin problems. The Marketing function was fundamentally untouched by the quality and management movements. They were too busy making sales or out of the office. The Information Systems function, long the turf of the Finance Department, was a black art, immune to the required analysis. The Web provides the tool and the metaphor for transforming these two last bastions of industrial age thinking.
Intimate relationships require maintenance of the romance.
Decades-long partnerships need perpetual passion. Maintenance is the way we manufacture passion. Although it's often forgotten, maintenance is the continuation of the design passion that began the relationship in the first place. There are two paths through this material. The Map Button will show you the presentation in a detailed outline form.