In this tactic, unions choose a large employer in a small community and begin an anti-company campaign against them. Pressuring a company's financial institutions and creditors to withhold loans or demand payments. Writing of letters to the editor of the local newspaper criticizing specific company decisions. Picketing of homes of the companies board of directors. Initializing proxy challenges of other stockholders actions.
Employers have little legal defense against corporate campaigns once they're in full gear.
Sweeney and his use of all four growth strategies has contributed in part to the growing success and re-emergence of organized labor in America, however other variables do play a part. The old structure of the unions had to be changed and that's exactly what local presidents did. A restructuring effort began in 1996, and called for some changing to be done in recruitment campaigns. This logic has motivated many unions to remake themselves internally. To free up resources for organizing, many are slashing departments and merging locals.