Nobody seems satisfied with original material. Everything is a twisted version of something else. Content, like chicken, is being transformed into new media, the fried chicken of the information age. Information is being processed and served on assembly lines. Industrial centres for new media production and distribution have been miniaturized to desktops and even laptops.
Individuals are organizations, solo incorporations.
If you are reluctant to invest in such a culture, well, invest in something else, like flowering trees or canola oil. Actually the reverse is true. There are damn few ideas that'll hold any water. But being light as a feather has its advantages. Economies and markets are like anchors.