Spending was highest among public-service organisations, including health and educational institutions, and it was also very high in the financial services sector. All the major players offer tailored courses, since customers increasingly want courses that will address their specific needs. Put very bluntly, customers buy training from outside when quality of training is uppermost in their minds, and they will provide it in-house assuming that they have the capability if cost is more important. Customers buy training largely on the basis of personal recommendation from colleagues who have been on a training course, from their own experience or from people they meet outside their own organisation. A high profile or a strong public reputation also weigh strongly in the minds of training buyers.
Books still command a large readership in the training market.
A growing number of organisations are now operating with a dedicated training budget, according to The Industrial Society. However, the effectiveness of that training largely depends on how well it dovetails with organisational objectives, and how well the trainee's manager is involved both before and after the training process. This report highlights some key research on training attitudes and training effectiveness. More Information Key Note are leading publishers of market research reports. Comments or Technical Problems - contact Customer Services .