Hispanic broadcasters are discovering that truly helpful programming is hard to find. Her station provides talk shows featuring Christian professionals as counselors. However, Monroe says, the majority of her station's listeners are women, and she has not found programs for men. Rivera says three networks currently provide programming, but more are needed. We need to have programming that is not just translating English into Spanish but is produced by Hispanics with the Spanish mentality, with more orientation to Spanish culture and needs.
Hispanic listeners are receptive to evangelical radio, producers agree.
Many immigrants are a long way from their families in Latin America. There is an increasing need for networks to produce segmented programming for children, teenagers, young married adults, and non-Christians. The Hispanic National Religious Broadcasters, an arm of the National Religious Broadcasters, has been instrumental in getting Spanish-speaking Christians to cooperate. We may have theological differences, but basically we are the same. We can learn from one another, we can work together, and we can change the world together.