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Participating as an Affiliate About the Author Brian Clark is the President of Orlando-based independent media production house GMD Studios . He is a frequent presentor and consultant to independent entertainment and new media providers on empowering digital technologies. Online publishers and Web entrepreneurs are a creative and scrappy lot. For every way that an affiliate program provides incentive for revenue-sharing, site owners find a thousands ways to leverage revenue from their audience. This technique would work just as well for magazine, newspaper and newsletter publishers with a high percentage of readers on-line.