For Marco Rivera there was always an easy answer to that popular television commercial question.
Ethnic pride runs deep in the family, as does a strong work ethic.
The butcher shop was not just a place where Rivera labored after school and during summer vacation, however. It represented much more to him. It was a place where the maturation process was placed into overdrive and where a kid wasn't allowed to be a kid. And his father represented much more than just the head of the Rivera household. That took commitment.