Many athletic shoes look the same on both sides.
However, some shoes have the manufacturer's logo on one side or the other. The adidas designers not only placed their brand name on the outside , but also the model name. This practice has been followed somewhat consistently from the late 1960's adidas track training shoes to the middle 1990's Samba Super-Suede shoe. The Jewel All Star , however, broke with Converse tradition and placed the logo on the outside. To make certain the logo gets seen, the Converse All Star 2000 shows up with the All Star logo on both sides.