Some visitors will be reluctant to provide you with their information if you don't make your own available. We strongly believe in providing phone, fax, e-mail, and snail mail information to all customers. Most online stores are hosted by large companies that do provide forms capability. Registering a domain name is one of the least expensive business investments on the planet. Believe me, you will quickly tire of the former and register a unique domain name for your company.
Content is where many small business sites fall down.
If you don't somehow interest your visitors by offering something valuable or entertaining to them, in most cases you have lost them in less than thirty seconds. There is absolutely NO reason to buy something from you above somebody else on the web. Give visitors more reasons to be at your site than to buy your widget. If your site does not use metatags, the search engines just grab the first text that appears on your page to describe your site. When you designed your web site you thought it out very carefully and planned how you wanted to direct visitors through your pages so it may be very tempting to insist they follow your plan.