We've made significant progress in that area, but much remains to be done. I still spend a considerable amount of time on standards for conventional pollutants. A The toxics issue has evolved rapidly in recent years. EPA's overall emphasis on toxics has intensified during the 1980s. A Industry is certainly more reflective and sophisticated today.
Environmental regulation is seen as an inescapable part of the cost of doing business.
Industry no longer fights regulation on principle. It could make it more difficult, not less. I don't think you need to increase public awareness in order to get support for environmental protection. The people have long made it clear that they want clean air and water. They don't want pesticides in their food.