The development of individual offerings that appeal to different market segments but that are closely related to the existing product line is called a a. coordinated line. Cannibalization occurs when a. brand preference becomes brand insistence. A firm develops checklists to determine whether product ideas should be eliminated or subjected to further consideration during a. idea generation. A marketing research project attitudes and perceptions re to as a. idea generation. Generic names a.
Brand recognition occurs when a. the product has become familiar to the consumer.
Brand insistence as a stage of brand loyalty is a. when consumers rely on previous experience with the product and will choose it over its competitors if it is available. Each of the following is a characteristic of services except a. Services are intangible. Services are inseparable from the service provider. Buyers often are involved in the development and distribution of services. Services are standardized.