At its July meeting, NSPE s Board of Directors overwhelmingly passed a motion for NSPE to hire Edelman Public Relations Worldwide to implement a three-year national public relations campaign to increase the understanding of engineers and the profession. This comprehensive public relations campaign includes elements such as baseline quantitative research, media relations, speaking opportunities, a Web site, direct mail, and a variety of other activities that will reach opinion leaders, the general public, and young people. Engineers improve the quality of life. Engineers are leaders.
Engineering is fun and exciting.
A key part of the campaign will be aimed at state outreach. Edelman will work with NSPE and any other engineering associations that join this breakthrough effort.