We've done a lot of research about the Mac market specific to our products and have found that Mac enthusiasts not only hold on to their Macs, but often have more than one. We talk to our users a lot. In fact we send out thousands of surveys every month to our customers. Listening to what they want, what they like and dislike, is tremendously important. The flip side of that is that Mac customers are very loyal to companies that deliver on what they promise and address mistakes when they are pointed out.
Loyalty is very much a two way street.
A lot has been written recently about problems in the Mac OS software market. What would you say is the biggest hurdle for Mac OS software companies today. Aladdin has branched out with our product line, especially in the past year. With the success of StuffIt Deluxe in the retail channel we've been able to gain acceptance for our new products, so lack of retail shelf space is not a huge issue for us. But we know we are the exception.