None of the other product categories or licensed products have a television show, a highly publicized movie, and so many products. The little characters are appealing to children. The tie-in of the characters and the big media push is driving this activity. My sense of it that is after the New Year there will be something new on in the horizon. When they grow older, dolls they can dress and undress, help them gain confidence, practice hand coordination, and much more.
Dolls teach many important skills and give children emotional support.
They are a constant friend you can talk and tell secrets to. Jill, I personally believe that toys have power. What you give children is very important. It may be better to give construction toys, soft bats, and sports equipment. I just came back from your website.