We see the strong resurgence in Heinz Ketchup continuing this year as our advertising initiatives create brand charisma and excitement,'' Jimenez said. Each year, Heinz U.S.A. produces more than one billion ounces of Heinz Ketchup. Outside the U.S., the popularity and usage of Heinz Ketchup is growing as fast-food outlets are helping to introduce ketchup to heavily populated, emerging markets. Heinz estimates that it has about one-third of the world's ketchup market. In Thailand, for example, teens dip potato chips in ketchup.
Ketchup livens up pasta in Sweden.
Asians enjoy ketchup on seafood. Heinz Ketchup's uses are unlimited,'' Jimenez noted. Statistics show households with teens are the heaviest users of ketchup. On average, a household with teens between the ages of 13 to 17 consumes about 190 ounces of ketchup a year. That's almost double the amount of ketchup consumed by the average household without kids.