A range of approaches increases your ability to apply your message to a variety of targeted environments. Animation Animation remains one of the best ways to augment the impact of an ad. However, the Web standards for animation are increasing. Better tools, better technology, and faster connections are increasing expectations. Clumsy animation is a signal to a potential customer that your site isn't worth clicking to.
Animation also increases the file size of a banner ad.
For instance, you might time the animated banner such that the first frame displays for a prolonged period of time, giving the other frames time to load. Conversely, looping animations are an annoyance to the viewer, causing a negative impression than a positive one. Therefore, use the banner loop only a few times before it stops on a key frame. Colors Color can be a designer's best asset. A multitude of studies indicate that people respond more to bright colors, such as blue, green, and yellow, or certain color combinations, like a rich yellow on dark blue.