But people kept asking me about designing and printing wedding cards, over and over again, and I finally decided to take the plunge. She started out with the basic, traditional designs and worked with clients, who offered their own ideas according to their religion and culture. As she learnt the likes and dislikes of her clientele, she began customizing the wedding cards. Today, Wali estimates that she has made over 10,000 cards for people in the United States, Canada, the United Kingdom and Australia. And though she is essentially working in two markets, Wali maintains the balance of business versus creativity with finesse.
Indian customers are different to deal with.
You have to talk a lot and make them comfortable. Our customers love colours. Gold, red, burgundy are some of the most popular. They love to have a border and a religious symbol. They like to have one main card for the wedding ceremony and then a bunch of smaller cards for the reception, sangeet , puja and other events.