As the world gets connected to the Internet more people are turning to the web instead of their yellow pages, these people are not a demographic you want to ignore.
Internet users are generally people who are employed, intelligent and have disposable income.
However, unlike to yellow pages this ad is not updated once a year, it can be updated as often as you need. Ease of use With a web site most of the customers general questions can be answered 24hours a day, and you or your employees don't even have be there to take the calls. Why be limited to the information you can fit on the 30 second out going message on your answering machine, a web page can give them all that and a whole lot more. Service your customers Use your site to offer information of interest to your customers along with your sales pitch. Let your customers know what products you carry, what's new and what is in stock.