Still another concern is the shift in market power to the retail end.
Evidence is the growing margin between grower and retail prices.
Those margins inspire supermarkets to increase sales of fresh produce by offering more products. The growing disconnection between grower and retail prices does not, however, allow the market to respond to inevitable production surpluses. Production surpluses are resulting in lower prices to growers but not to consumers. This denies consumers the ability to absorb that surplus. Growers and shippers need to organize and discuss their alternatives for addressing this potentially critical issue.