The emphasis is upon the emergence of modern theories of media use and concepts of freedom of speech, the economic realities of the media, and ethical issues facing the media today. The course is designed to help you understand the contemporary mass media in the U.S. and the world, based on historical and philosophical antecedents.
Great stress is placed on ethics and values.
Coming near the end of your studies, this understanding should help you become a more knowledgeable and effective communication scholar, a competent and value-centered professional, and a more enlightened consumer. To evaluate major theories about the mass communication process and the role of the mass media in society, and to apply that knowledge to current issues and trends in the media today. To evaluate current research on the effects of the mass media on society. To evaluate and apply major philosophies of ethical decision making to specific dilemmas faced by mass communicators today. To prepare and present a media literacy service learning project to a selected group such as an elementary or secondary school class, a day care center, pre-school, etc. 5.