It was on a different server and wasn't being pulled into the banner. Both agencies were saying it was the other's fault. It was a mess. In the long term, we let both of them go. Mass Transit's Heller sees a problem inherent in these small shops.
Big agencies are where the best talent flocks to.
That's because hiring a major agency can be extremely pricey. In the past, ad firms made their money based on a percentage of the advertisements they bought from publishers, TV networks or radio stations. But Gluck writes in a recent report that the archaic compensation program based on commission is all but dead online. That means defining the criteria for success as early as possible. This statement lays out the goals of the campaign, the type of marketing programs that will take place, how often advertising messages will be rotated and the role of each member of the team.