We can enter a hypertext site, click on links, and go where we want to go. We can take our own trip through the text. You can not get more imaginative than that. No one is controlling us, we are in charge of our own destination. Our hands are on the controls and we are flying on our own virtual ride.
Imaginations are everywhere.
We also see creativeness in electronic literature. This would go along with imaginative as the text is created specifically so we can choose our own direction. We can stop when we want to and we can start back in any location without using a bookmark. This is creativeness that you just will not find in a novel. The author of What is 'Literary' speaks about hypertext in the literary world as artificial.