A singular subject takes a singular verb.
Collective nouns can be singular or plural, depending on how they are used in a sentence.
It's a necessary part of being a writer. The people who make it as writers are those who have practiced patience and persistence for years. Peter Bowerman's Website. That means marketing brochures, ad copy, video scripts, direct mail campaigns, newsletters, radio spots, sales sheets, trade articles, CD-ROMs, web site content, and about a zillion other projects. Well, in the last decade, prolific downsizing and outsourcing in Corporate America has eliminated or scaled down many creative, marketing, and communication departments.