Lock closes the books with a light-hearted summary. Perhaps the most interesting aspect of this book is the truly revolutionary nature of its theses. While other business books talk about customers as eyeballs and intranets as competitive edges, these enlightened engineers and marketers take a polar stance. The customer is human. You are human.
Conversations are human.
A business is not human. Press releases are not authentic, nor human and therefore useless. The lighthearted, often cynical dissertation makes for easy reading and grand enlightenment. The book does an excellent job of giving perspective to the true nature of business, the marketplace. Click here to buy the book.