Important to the microcinema process is consistency. Whether a program is held every night or once a month, some sense of consistency will provide for a successful microcinema. Audiences will begin to recognize the schedule, and even look forward to that one night per month when a program is presented. When people realize that they have new choices before them, new alternatives, they will investigate. Fans of these boutique theaters love the experience of viewing film and video.
Humans are social beings who seek interaction.
The social milieu of the microcinema experience is at the core of the necessary link between the moviemaker and his or her audience. It is unlikely that the Internet will ever fulfill this inherent desire to get together and interact. In contrast to giant cineplexes, which try to isolate you from your neighbor, microcinemas are often hubs of conversation and hanging out. They share more of a kinship to cafes, bars and nightclubs than to movie theaters. Microcinemas appeal to an audience that is tired of technology-induced isolation.