Therefore, reducing the ad size can have a significant positive impact on your overall budget. In fact, many of the thousands of ads I have reviewed could communicate twice as much job-related information to applicants in half the space. And costs must also be factored in for the time HR staff or hiring managers spend sifting through stacks of resumes. Problems with current advertisements Many ads are too long and therefore, too costly. Some ads are too short, overly vague, ambiguous or are missing essential qualifications.
Many ads contain too many adjectives and adverbs.
Many ads fail to include the salary range. Some ads include misleading job titles. Evidence of problems Evidence of poorly worded online and newspaper recruitment ads can readily be seen. Many ads are vague, poorly put together, laden with irrelevant information, omit qualifications essential of the job, contain credentials or years of experience. These ads when placed in newspapers and other publications are also significantly more expensive than a comparable performance-based advertisement.