There are several reasons to consider using these systems in your booth besides just looking different. Interaction allows people to learn at their own pace. It allows them to stop and question whenever they want. They have the ability to control the interview process. People in control are likely to ask more questions which will allow you to do a better job of qualifying.
Interaction can be fun.
We often overlook opportunities to bring our message to the show visitor in an entertaining mode. Let your prospects have fun and learn about your products and services at the same time. You may want to create an interactive video game to tell your story and let players select prizes for correct answers to probing questions. Interactive systems bring you into the 21st century. They send a message that you are a progressive firm on the cutting edge of technology in your industry.