Consumption is on the increase and poverty on the decrease.
Since 1990, when India began to remove the fetters on her economy, the debate has raged on whether the percolation of prosperity would indeed occur. It seems an inevitable in modern times, that the engines of spread and growth of economies, are the middle-classes and their consumptive instincts. The transformation of the poor into ever-enlarging middle classes is the course for large countries like India. One way of measuring change, is to chart these changing numbers. It's reports are the bases for many crucial decisions made by marketers, economists, analysts and investors.