The Tennessean's director of customer information and programs said staff members from the following departments at her paper collaborate in reaching these long-term goals. The news division does its part by redefining local news.
Employees repeatedly ask informal focus groups of readers and nonreaders what they want.
The marketing division sponsors projects that build relationships with readers. Human resources employees strengthen the company's organizational structure. Tennessean execs annually complete performance appraisals and track turnover. Telemarketing reps target individual phone prefixes with custom scripts based on demographics. Employees in the lobby, in security and on the phones work for this division.