A 1998 Gallup study investigated the creation of engaged, active employees. This started because of our company was growing, and we wanted to get people out from behind their desk in a way that would benefit the community. IKEA, the upstart furniture supplier, has indicated to consumers that they're not just in it for the money. AES Employees have planted over a million trees in Latin America and pledged five percent of their after-tax profits to socially responsible causes. In the past, companies used donations to demonstrate their philanthropy.
Many companies allow employees to take time off from work to volunteer.
Matching corporate contributions are becoming commonplace. Organizations like Habitat for Humanity, which builds affordable housing for the disadvantaged, have benefited greatly. They're re-evaluating how they can meet the needs of the world and their local communities. In addition to matching charitable gifts, CA has an Employee Volunteer program. The Kiddie Korner Playground will serve more than 100 pre-school children in the community.