These is a commonality in the problems they encounter. Upon analyzing and categorically characterizing them, we were able to prioritize the top five. When you assess your opening sales strategy, be cognizant of the fact each customer may be approaching you from a different decision making perspective. Specific customer perspectives are the determining factor in selecting the right approach. Each level has different motivation factors that enhance the chances for you effectively closing the sale.
Companies emphasize the importance of appearance in shaping perceptions in the customer s mind.
Every sales person understands the power of the first impression, and the impact it has on a customer. The effect of the first impression - good, bad or indifferent will stay in the subconscious mind of the customer. Together with their actions, it creates an image of stability, credibility, quality, honesty, reliability and integrity in the customer s mind. Communication is the weakest link in the chain when it comes to dealing with other people. This is perhaps why most sales people have a fear of getting up in front of a group, projecting and defining their ideas.