Some lists are garbage, he adds. They ll talk about everything under the sun. Get off those lists. Others are very businesslike, and will need answers to a range of problems. Those lists are a gold mine, Vitale says, but only if they re used properly.
Discussion groups are no place for a hard sell.
Hard sell advertisers online get flamed, Vitale warns, referring to the practice of nasty e-mail sent to the advertiser. Users are trying to keep cyberspace the only area on the planet not saturated by advertising. Promote yourself low-key. But don t look at these groups just in terms of promoting yourself, Vitale advises, because that will soon backfire as well. The internet still has a gift mentality.