As a result, statistically I now know what is needed in order to meet and exceed the minimum revenue objectives. As a base figure, that becomes your minimum requirement. The profit level that you are comfortable with is for no one else but you to determine, so you alone need to determine it. With this knowledge in hand you can begin to separate the wheat from the chaff but only if you know what your acquisition rate is. There are many explanations and descriptions, but I look at it as the place where art and science meet.
Basic tracking is really very easy.
It is not always easy to conceal but it is simple to implement. Here are a couple basic methods for the online world. In collecting your new clients you will need to be a little more sophisticated. Instead of specific offer codes I suggest that you use a specific phone number. Instead of pointing all of your sales calls to your primary reception number, establish a series of revolving telephone numbers to apply to new offers.