Therefore it has a tendency to generate more controversies than answers. What is ethical for one may not be ethical for others. Let us try to understand how the ethical issues are being exploited by the society and by the media specially which try to control the masses and the society at large. Media are not free of interests. By exploiting controversies, they are violating their own ethics codes.
Controversies improve ratings and generate more profits.
Opinion polling and controversies are intertwined. Generally the media and the polling outfits are the same. If not, these may invariably be funded by the same corporations. If we eliminate this factor of bias, we would perhaps look at the real issue more objectively. Anything that does not make one feel good is unethical, but may not be illegal.