We'll probably make just as much money or more than we do by printing. We'll figure that out, and so will other people in their particular business, whether it's movies or books. The trick is to figure out new ways to make money on the Internet by selling to your customers. Stewart wears many hats with aplomb and style, and has achieved a degree of influence in the industry far out of proportion to InfoWorld 's limited circulation of 310,000. Because he left InfoWorld , for eight years to publish an important newsletter, and because his Agenda conferences draw many of the major industry figures.
Editors are the original intelligent agents.
We try to figure out what our customers do, and we succeed to the degree that we're able to give them what they want, compel them, give them an identity, and make them feel that they're part of a community. I'm used to newsstands where there might be a hundred publications. It's not just a matter of things changing every day. Change has to be relevant to the readership. The Web has made people throw their sanity out the window.