What we have on our side is the truth. All you can do is to bang on the drum louder and louder and hope that one day people will begin to see through the lies and propaganda put out by the meat and drug industries. And that is starting to happen. What has been wonderful about the whole exotic meats campaign for us is the international cooperation because it has been the Australian organisations which provided the information with which we were able to run the campaign. Considering the distance between Britain and Australia this has been a monumental effort.
Many campaigns are very similar, regardless of the country in which they are being run.
By sharing resources we minimise costs. Most of these issues are now global anyway, and they are not confined to any one country. For instance, take the kangaroo meat industry. If Australians are reluctant to eat it, which they are, then they try to foist it into other markets such as Asia and Europe. So even if you cannot win a campaign within your own country, you can gain cooperation from other countries to run it on your behalf as far as imports are concerned.