The ability for the viewer to become the broadcaster will lead to better programming and increased power for the viewer. As well, the class structure can improve, with easy access to information everyone can have a chance to voice their opinions and make their opinions count, not just the people who can afford to purchase their likes and dislikes. I am strongly in favor of interactive television and feel that it is a necessary step for the advancement of society. As the boundaries both expand and disintegrate it becomes harder to define where Canada is. The CRTC is making an effort to ensure 'Canadian' content in part of the information highway.
Interactive television has to be ready for consumers, just as consumers have to be ready for it.
Interactivity is much more then easy access to information. It is viewers deciding and impacting on what the broadcaster gives them. Interactive television has more benefits then disadvantages that can affect our lives in the years to come. Currently, interactive television is hardly worth mentioning in Canada, CITY-TV has a form of interactive television but Videoway is closer to a truer sense of interactive television. For the moment interactive will still be the hook to catch everyone, that is until everyone stops biting.