Develop the best value package. Empower your employees. Hire good people, train them, and then give them authority for delivering quality service. Then they can attract new customers and retain existing ones. Focus on relationships.
Every encounter is an opportunity to gain a new customer and please an existing one.
Don't forget supplier and stakeholder relationships. Give customers quality service and they will remain loyal, contributing to your sales and profits year after year. You can't survive unless you deliver quality service to profitably satisfy your customers. Many offer tangible products to raise funds for their service activities. Marketing these goods generates revenue, but profit is not the main focus of the organization.