For example, even though the printed and online versions of your annual report should be largely consistent, they probably shouldn't be identical . Look for opportunities to enhance this document's scannability, readability, and organization in an online environment. Eliminate large, content-free graphics that take time to download but offer no informational value. Enhance context through links from your annual report to other relevant parts of your site or elsewhere. The financial community expects action as well as financial performance.
Few things annoy investors more than being left waiting or even ignored.
Failing to be responsive and helpful, even to the smallest investors, might damage your company's reputation more than you'd expect. Furthermore, take the time to periodically examine the traffic statistics for the IR portion of your site. See what kinds of information people are seeking, and when they tend to visit. Use this information to improve the organization, presentation, and editing of your online IR information. All rights reserved.