Unless CART can do a good job of branding their form of racing, CART will be nothing more than a niche racing series. Entertainment' is the avenue by which it must happen and it will take a 'corporate visionary' to pull it off. There is a widely accepted notion that entertainment and business exist in two separate realms.
Entertainment is done during leisure time, business during work time.
However, there is growing evidence that the two realms are becoming increasingly mixed. In his new book The Entertainment Economy, Michael Wolf takes the point a step further by arguing that entertainment dominates the modern, global economy. CART may be a racing series, but it is an entertainment business first and foremost. Race fans buy tickets to go to a race and be entertained. Michael Wolf's book provides much evidence that entertainment and media have moved beyond culture to become the driving wheel of the global economy.