Web design continues to evolve, as does the Internet. Every command was painstakingly entered,one character at a time. Then web design software came into being. Today there are literally hundreds of programs designed to make web pages.
Looks are only one element in our formula for the development of a successful web site.
The prettiest web page in the world will not draw significant traffic without proper content. Let's say you wanted a page selling figurines. If all it had on it were pictures of figurines with stock numbers and prices, you would be providing very little real content. Functionality - This one is pretty easy. Everything must work - links, images, forms, etc.