Classes aren't just a course in business. Students support each other. Speakers are invited in each semester, helping enrollees become more politically astute. Attrition is high. Wells averages 16 students in his first year's classes, and usually has only eight left when it's time to start the third year.
Farmers are an emotional group.
They make decisions with their feelings. It's far better to make them based on common sense, but until they have the facts and figures to back up what they're trying to do, their feelings can be very misleading.