What is more interesting to a designer, is the emotive power of colour. We all know that red is a warm colour, because it is associated with fire. Blue is a cool colour, because that is the colour of the sky, and water. Green is a fresh colour, we associate it with grass and lush foliage. In yellow, we see spring flowers and sunlight.
All colours have mnemonic associations that trigger memories or feelings.
These built-in, instinctive responses to colour are fairly universal, but there will be regional variations. People from a predominantly desert environment will have a slightly different aesthetic from those more used to green pastures or purple plains. In each case, the central square is exactly the same colour but, because of its surroundings, seems to change. It's all very well discussing individual colours, but we very rarely see colours in isolation. We see them juxtaposed with other colours and colours change according to their environment.