You go by the specials bin, and you kind of thumb through the specials. You wander around a little bit, and you have your coffee and croissant, and now it's time to go find the book you came to look for. So you find the right shelf and look at the specific book. By having an affiliate program, Amazon is giving up the information on what you do when you walk in the front door. No, because having hundreds of thousands of affiliates is worth a lot more money than knowing whether you turn left or right at the front door.
Integration has to do with brand and message.
Integration is just making sure that what you say offline is the same thing you say online. But the single best way to get people to your website is direct mail. So when I go to a website like Web Promote , and I type in my e-mail address, I check off the box that says Automobiles, because I'm interested in buying a new car. So I start getting a bunch of e-mail about special deals and rebates. And I'm really happy, because I want that information.