These basic building blocks of a corporate ideology are integrity, leadership, dedication, and service. With them as a foundation, any organization's culture can develop positively at all levels, affecting image, growth, and general business practices. Without firmly implanted values, a firm can't fully develop the corporate culture it needs to nurture and grow the business. Such companies developed positive, service-oriented corporate ideologies that enabled them to grow from small entrepreneurs into larger, more successful entities. As our firm discovered during its development, it takes thoughtful planning and a carefully conceived corporate culture that grows as the business grows.
Integrity is the keystone value.
Without integrity, there is no trust. When co-workers trust you, they want to work with you. When clients or consultants trust you, they want to do business with you. Leadership is a value that should be developed in all members of a firm. Active participation in trade and professional organizations and associations, and in community affairs can help identify and develop your personnel's leadership potential.