Instead, as e-tailers claim a significant share of the consumer wallet for gift purchases, it has become an imperative. The battle for consumers' holiday dollars will be fueled by record numbers of shoppers who indicated they will be purchasing gifts online this holiday season. Eleven percent of respondents say they will buy more than half of all their gifts online.
Consumers indicate a willingness to make purchases beyond small ticket items.
For the first time, retailers who haven't created a compelling Web destination may be blindsided by stiff competition from the Internet this holiday season. Next year, the damage could be devastating. We believe that, for retailers, the die is now cast. To be successful, you must be a winner both off- and online. Consumers said that past success with Internet holiday shopping, and faith that this season holds the same promise, is keeping them online.