But only if they're clever and only if they actually create a favorable image of your company and promote sales of your product. Learn from the masters like John the Baptist, Samuel Adams, P.T. Barnum and Edward Bernays. The stunts they pulled changed the course of history.
Guerilla marketing is nothing new.
Its foundations are rooted in interactions between peoples in long lost ancient civilizations. Ever since people started having messages to convey they've needed effective ways to get their points across. Yet all too often Internet companies' modern version of guerilla marketing misses the mark completely. Their work is an anemic version of the artful persuasion of the masters. Evite is free party invitation planning software, not a greeting card company.