Techniques for writing letters, memos and reports are stressed. This course is designed to provide students with communication skills to be used in the business world. The kind of results achieved in this course include work relationships that run smoothly, effective communication in demanding situations such as hiring, firing, and business meetings, and a newfound ability to speak up effectively when situations demand it. These goals will be accomplished with interactive learning on the part of the students. A comprehensive study of written marketing communications, to include various approaches in the creation of business letters, memos, and reports.
Emphasis is placed on correct grammar spelling and punctuation.
3 An introductory course in business law, encompassing contracts, sales, bailments, commercial paper, agency and employment and business organizations. This course will give students advanced training in computer applications in marketing, including word processing, spreadsheets and database activities as well as Windows 95. These applications will be used as a tool to work with situations as they apply to business, marketing and management. This course introduces students to advertising principles and practices that contribute to business success. Through projects, lectures, reading and discussion, students will learn how to recognize and plan effective advertising.