The physical qualities of UMass Lowell were analyzed to identify those elements which contribute to its campus image in either a positive or negative way. Arrival points are important in that they shape first impressions of the campus. The University has made some efforts to welcome visitors onto campus with relatively small blue UMass Lowell signs. However, several major arrival points completely lack signage and thus frustrate visitors or prospective students. Potential exists in these places for the University to make a stronger statement about its identity and arrival to campus.
Edges define spaces, pathways, and even a campus.
Positive edges create pleasant experiences, while negative edges detract from a space or leave a negative impression. Consistently throughout UMass Lowell, the Merrimack River and the canal system create positive campus edges, while many unscreened and tree-less parking lots create negative edges. These edges have particularly strong impact, good or bad, where they occur at campus arrival points. Whenever possible, connection to the river and the canals should be made to fully appreciate these important natural and historical resources. Campus open space.