Cookies can be a useful tool for internet customers and marketers alike.
But privacy remains an issue. Critics of cookies say there is nothing sweet about a device that captures data about every move you make when you visit a Web site. But without them, your Web browsing experience would be a lot less personal. First developed by Netscape Communications in 1994, a cookie is a small text file that is automatically downloaded to your computer when you enter a Web site. Cookies are stored on your computer, not on the Web site.