Free E-zine Marketing tips, articles, success stories. . . Continuing Legal Education, CLE, MCLE . No matter what it's called, many bar associations won't give you credit for the most important course you could ever take. In California, CLE is mandatory. Amazingly, California does not allow any CLE credit for marketing courses or seminars.
Every lawyer needs to learn marketing.
The practice of law is extremely competitive today, and if you don't know how to market your services, you could be in big trouble financially, no matter how competent you are. It's true that marketing courses don't improve technical legal skills. But the California Bar provides CLE credit for courses on law office management and client relations. What the Bar Governors fail to understand is that learning how to market our services benefits not only our profession but our clients. Marketing in a competitive environment makes better lawyers.