The new look of the club is what's prompting the redesign. Shulman says that Utopia owner David Cohen has never been pleased with its sterile white look. And, according to Shulman, many of Utopia's diehard clientele have abandoned the club, put off by its unfinished feel. But rather than hire another outside firm, Shulman says that Utopia's management and a few outside personnel will be coming up with the new concept for the club. We're cutting out the middle person.
Current plans call for several changes.
Shulman says the entry will get a new look and feel, one that will enable Utopia to use it as a separate lounge. The VIP room will get more permanent fixtures and a more lush vibe. And, as for the club itself, expect things to get darker. Instead of one big club, it will feel like several miniclubs. All the changes will take place over the summer, when tourist traffic slows.