Summer Golfing as a marketing strategy I can share my thoughts on this as a golfer and a marketer. There is almost no other opportunity of which I am aware when we can spend 4-6 hours, undisturbed, with a client. It is an outstanding opportunity to talk as there are many opportunities between shots to do so.
Lunch first is always welcome.
I have even seen dinner after where the spouses or significant others are invited to come out and join them. I am definitely of the belief that business-like social interaction helps build relationships that can last a long time. Summer Golfing as a marketing strategy I remember there being an article in Fast Company Magazine about golf that was excellent. Can't remember exactly what it was or when, but as a Fast Company junkie, I can say I think it's worth checking out. I'm a lawyer and a golfer and have been both for over twenty years.