Description Required Prerequisites MAR 3023 and Elementary Statistics. A study of research methods and information gathering techniques applicable to problem solving in the field of marketing.
Consideration is given to interpretation and use of information available.
Course Objectives 1. Develop problem-solving skills in translating marketing problems into feasible research questions. Provide a working knowledge of the concepts and methods of marketing research. Increase sensitivity to the uses, biases, and limitations of marketing research. Become familiar with some of the approaches to gathering and analyzing marketing research data.