If, for instance, you are opening a restaurant, ensure that your server's have quality garments that represent your style and image. And don't make the mistake of going cheap on their work shirts-buy them a minimum of two and look for quality cotton or pique that won't pill, have sloppy collars, or lose its colour after one wash. If your employees make sales calls in business or residential locations you really need to take this basic step to ensure your employee's image is consistent with your marketing message. This covers a broad range of products in business. It could be incentives for your sales force for employee loyalty, for new clients, for referrals, or for valued existing customers and suppliers.
Incentives are really just reasons for people to align themselves with a particular brand.
For instance, Molson Canadian had a very successful campaign using small, plastic Stanley Cups inserted into the beer cases. Using incentives can be very effective when you are building your company and need to draw new customers in What is important to remember when planning your incentive campaign is who your customer is and what they would find funny, useful, endearing, and so on. No one wants to feel they are being condescended to. Incentives can also come in the form of corporate gifts. Well, the first thing to do is think about what kind of company you are and what kind of company you want to be.