After users develop a trust for your monitoring techniques, they remember your site as a favorite destination for community feedback about the topics related your services. Membership programs with associated opt-in email lists provide the power user with a reasonable way to join your service and specify the topics they would like to track and learn more about. Membership offers the ebusiness owner an excellent technique for rewarding your best customers and partners with special features, access to valuable information or resources, and personalization services. Games and contests are everywhere on the Internet, and users love to find new and entertaining ways to explore and learn. Adding entertainment to an ebusiness changes the personality of the website, enhances the brand, and adds value to the purchase decision.
Many Internet users figure expect quality brands to entertain as well as sell.
Games can be distracting, so it is critical to integrate the entertainment with the right promotion program and signup process. It is the game or contest design that most determines the success of the promotion. First and foremost, establish a feasible, sound advertising strategy. So focus on identifying your core ebusiness strengths and figuring out how to expand your reach in letting the right Internet users see your brand. Our experince has been that ebusinesses working with a sound advertising plan have a much better chance to getting maximum ROI from their Internet marketing investments.