In order to successfully implement the programs and projects described in the preceding chapter the neighborhood association needs to a sound publicity, outreach, and media strategy. This appendix provides the details for conducting an effective publicity campaign for all of the neighborhood improvement initiatives. People cannot participate in the neighborhood association and its programs without information about the organization and its activities. Newspapers, radio, television, cable, and fliers or newsletters are all valuable resources for getting that information out to the community. The key is not to rely on only one method of getting the word out, but to use all means possible to reach the greatest number of people.
Effective outreach requires a strategy and volunteers to carry out the strategy.
Publicity and outreach will require at least three organized, committed volunteers as well as a budget for printing and copying fliers, posters, and news releases. Publicity for an event should always begin at least a month in advance, preferably longer, depending on the scope of the event. About two weeks before the event, the neighborhood association should follow-up on all of the publicity attempts to heighten interest and coverage as the date of the event draws near. The publicity methods outlined below can be tailored to create awareness of small events like a neighborhood meeting or for large events like a neighborhood festival or fair. Announce the event.