Each year, companies spend fortunes on marketing campaigns without so much as a clue whether certain elements perform better than others. As more marketers join the crusade to improve their ROI across all media, closed-loop marketing automation software and services will become essential. The cost of all the above solutions may lock out many marketers, which is why we believe a key business opportunity lies in third-party services that provide marketing automation to other companies. That's the conclusion that can be drawn from an analysis of recent portal deals. The outlandish size of these deals is making many people wonder if these agreements make financial sense.
Feedback is decidedly mixed.
In a prepared statement, N2K said that Ticketmaster failed to perform their obligations under the agreement. But others are very happy with the portals. But that's not the case. So, I'm not surprised that some of these deals are coming apart.