At Nathan's more upscale Fronti re, servers use brand names. In marking up soft drinks and juices, Westfield cautions against gouging. Customers compare retail purchase prices to what you're charging. You often lose out if you're too high. Selling soda by bottle or can costs more because of the container.
Fountain drinks offer greater profit margins that can drop if operators get sloppy.
The drink tastes terrible and you lose. It attracts an older, professional, after-work crowd. We're not into promotions. Our customers want single malts, high-end cognacs and better wines. There's a limit to what people will pay.