In this regard, milk and milk products lend themselves extremely well to being presented in diverse forms. Even milk itself, can be presented in a wide number of ways, many of which are associated with adding value. In the richer countries, the food market in general, and the dairy market in particular, is noteworthy for it dynamism and inventiveness. Consequently, each year, a large number of new products are being brought to the market. As income levels in other countries increase, demand for more varied food products will follow suit.
Consumers are many and varied.
Thus, in the dairy market of the future, some will demand low-priced products, while others will pay a premium for quality and uniqueness. The challenge for the dairy industry is to identify which markets it can profitably supply and to focus its efforts on meeting the needs of consumers in these markets.