Furthermore, we tend to send out lots of data as if it is all equally deserving of attention. Maybe you'll buy that attention is in short supply. Perhaps you'll even admit grudgingly that attention could be a more important word than access in these times. That ain't my job, man. But if IS people keep sending out more and more data that's attended to by fewer and fewer people, your job won't exist anymore.
Communications can help put the right rhetorical spin on the information.
Marketing is surely skilled at getting the attention of customers, so maybe they can help with internal customers too. And somebody up in the land of thick carpet near the CEO had better be helping decide what information is really important and worthy of substantial attention. What I'm arguing for in organizations is not simply a focus on the economics of attention. While dealing with supply and demand issues is important, there are other relevant perspectives. I think we need to address the psychology of attention, the technology of attention, the ecology of attention and even the neurophysiology of attention.