And with a vengeance. The fourth book in the smash-hit Potter series goes on sale on Saturday, stirring mania in playgrounds and publishing houses around the world and proving the printed word is far from dead. Sales are huge before the book is even out. The original manuscript has been locked in a bank vault, advance copies are banned and bookshops are staging sleepovers to cash in. J.G. Ballard, whose own novels fly off the shelves, told Reuters.
Literary prizes are one way.
Scandal and celebrity are another,'' he said. Or being translated into 30-plus languages. Never mind Playstation, Pokemon and all the fads of modern youth. I knew it would be successful. I never guessed the level,'' said Little, who wouldn't say how Rowling's good fortunes have affected his.