And the CA profession in Canada is launching the WebTrust initiative in the coming weeks. Most local ISPs will assist any business in setting up a website. Costs vary, but can be as low as a couple of hundred dollars per year, with a monthly maintenance amount paid to the provider. The difficulty with marketing your business or service on the World Wide Web is attracting customers to your site. There are thousands upon thousands of small and large businesses now on the Web.
Hundreds more appear daily.
It is a daunting task to get the word out to your current and potential customers that you too are there. There are a few choice methods of Internet marketing that are surprisingly successful and creative. But, for every good Internet marketing scheme, there are literally hundreds that fail miserably. In the next Small Business Internet column I will discuss some of the advantages that the Internet offers to small and owner managed businesses. I will give away some of the great secrets of marketing and selling on the World Wide Web.