Use them as high tech business cards. Attach the program to all e-mails you send out. Make them part of your listing presentations and information packets. Put copies in brochure boxes and local retail stores. Give to loan agents to distribute and vice versa.
Diskettes are actually cheaper than color laser copies and a lot more impressive.
Your program includes easy to follow instructions, unlimited free technical support, and no risk 30 day money back guarantee. One of the most powerful lead generators I have used. Give them to prospects, clients, associates, you name it. This is one promotional item that will truly set you apart. It requires no graphic tools or artistic ability.