Each company also must accept a responsibility to seek alternative technologies that draw upon fewer resources, maximize efficiencies, and create less waste. A company is only as strong as its people. A strong environmental ethic takes root first among employees, then branches into business strategies and corporate culture. Businesses must encourage and reward employees who take the initiative to protect the environment - whether on or off the job. If employees see that such action is valued, it will spread beyond a small core to a broader base.
Environmentalism is local.
Manufacturing sites often attract local people with a vested interest in the region's economic, environmental, and social well-being. Substantive change happens when these employees act upon their values and take on the role of champions. If given support and recognition, they can go far to change a company's culture. Of course, the answer is no. The responsibilities described so far deal with internal change, structure, or resource allocation.