The organization is committed to being the market leader or number two in each of its programmatic areas and is willing to dispose of programs that do not meet that criteria. The organization listens to the needs of clients and customers on a regular basis in order to selectively add new programs and to develop positioning strategies and marketing plans for all of its programs. The organization routinely works to increase the percentage of its operating budget that comes from earned income. Leadership within the organization pays increasing attention to market forces without losing sight of the underlying mission of the organization. 3.The organization attempts to match skills and assets with marketplace opportunities as a means of generating more revenue for mission related activities.
Leadership focuses on building the long-term capacity of the organization.
New ideas are based on the organization's mission and core competencies. 7.Profit is viewed as a means of fulfilling the organization's mission. 8.The organization is increasingly in charge of its own destiny as opposed to being dependent on the priorities of its funders. The organization is willing to take reasonable risks. The organization is guided by sound business principles.