What we are doing is letting the teachers do the commercials. Even the content of the advertisements concerns Charren, who points to a commercial for Skittles candy currently being run on the channel. Behind the beneficent corporation Corporations have entered the schools with other, less intrusive programs. Corporations like Pepsico , IBM , Apple and American Express have earned reputations as good corporate citizens for their involvement in education. But educators assert that these reputations are often undeserved.
Educators voice other complaints about direct corporate support of schools, as well.
Educators are also worried that corporate involvement supplants public schools mission of preparing students for participation in civic life with that of preparing students for life as workers in the free-market enterprise system. Fighting commercialism Opponents of the commercialization of schools agree that schools need much more money if educators are to resist relying on corporate-sponsored materials and programs. But Charren insists that school boards and local PTAs, as well as individual educators and parents, also have to take on some of the responsibility for keeping commercialism out of the schools. Schools have to reorganize their priorities about what it is schools should be doing - educating kids. They are constantly bombarded with ads outside of school.