If the client isn't excited about its product, there's no reason for anyone else to get excited about it either. The same can be said of the interior design for a store or restaurant. Most retail is just acres of space with lots of things to sell. Really good retail guides shoppers through a space and focuses their attention on specific products as they walk through different areas. In a restaurant, a designer can guide a person's eye toward signage and menu boards.
Graphics are extremely important in a restaurant.
If a menu looks good the impression is the food will taste good. Thus far, Mauk Design has participated in the design process of two Bay Area restaurants. For Pluto, a small chain, Mauk did the interior space planning and design. Although a small restaurant, Mauk found a number of opportunities for guiding foot and eye traffic. For Dot, a restaurant due to open later this year by the founder of the clothing company Joe Boxer, Mauk designed the graphics, signage, plates and napkins around a common theme.