Expand markets to increase revenues 2. Reduce costs and 3. Strengthen customer relationships. Expand Market Coverage Conventional markets have limits in terms of space and time. ECommerce eliminates these limitations of geography and time zones.
Internet access is now available, wherever work is conducted, at a desk or off-site.
Worldwide business professionals, buyers, and decision-makers have access to the Internet, spanning all time zones. Members of current distribution methods have been known to oppose ECommerce implementations, even within their own organizations. ECommerce is seen as a threat and this channel conflict can torpedo the most brilliant implementation. Additionally, an ECommerce firm can offer complimentary and supplementary products, and add-on promotions as buyers make selections. This leads to a larger volume of ordering, creating a higher revenue stream at a marginally low cost per transaction.