The shape of Law's organization grew out of the wild ideas and creative energy of people who had been unshackled from all restraint. Every aspect of the organization was reinvented. A recently hired creative superstar might have fewer shares than a receptionist who has been with the agency since its inception. We have . . . That, I can tell you, is our most liberating force.
Innovation is continuous.
It is a creative idea that we constantly test as much as we test the creative ideas we produce. Nor did he write the book that tells his tale. First, he demonstrates an unwavering customer focus and brand sensitivity. Gerstner is just a brand guy in the information age, a conventional, conservative, button-down CEO who wants people to know that he does not understand how computers work. Just as important, he's a scavenger, always on the lookout for great ideas and great people.