Where appropriate, respondents can be contacted through e-mail and the survey instrument can be accessible only with a correct password. Focus Groups Focus groups are an effective methodology where in-depth qualitative data is needed to fulfill a project's requirements. Focus groups can be used to enhance the understanding of survey data or can comprise the entire data collection of a project. Focus group participants are recruited from the target population and are brought together to participate in a moderated discussion. SRC offers the service of experienced moderators to conduct focus groups.
All focus groups are audio taped, and video tapes can also be produced.
Findings are written in a generalizable, easy to understand format. Reporting SRC writes all of its findings in a graphic and tabular format with explanatory text. Statistical testing is used in order to understand differences between particular segments of the population. SRC also can present findings to stakeholder groups or can produce reports accessible to internet users.