The software would allow managers to set criteria and target problems before they balloon out of control. Not only will producers collect basic performance information, the new information will help them identify profit issues in all seg- ments of the chain and fix them before they eat too big a hole in the bottom line. For others in the beef industry, the Internet doesn t always need to perform lofty functions to be useful. Keith Long and wife Bonnie are 65 miles from the nearest town. It isn t easy to buy books, music or even hit the post office.
Internet technology is their link to family, friends and the world at large.
We don t have access to libraries or information sources that folks in larger cities do. But now, with Internet access, we locate what we want. It may be the next great beef business tool. Feedlots can post performance information and buying needs. There is hardly a single beef enterprise that couldn't benefit in some way.