For most of us, transit is what other people use if they can't afford a car, or if they are disabled. Transit is what we use when we are in a bigger city. Transit is what we used when we were children. It doesn't work for us here and now. The acceptance and promotion of transit as a choice must start with community leaders, elected officials, and businesses.
Employers subsidize parking costs as a matter of business.
Transit usage can be subsidized in the same way at a fraction of the cost. Without a change in mindset, money invested in improved capacity and convenience will benefit only the existing market. While they are worthy of improved service, our common goal is much larger. While it is not absolutely essential that there be a dedicated source of local funds for quality transit, the lack of dedicated funding has shaped the service and attitudes toward it. Everyone knows that bus routes can disappear if full funds are not available or approved.