For this group, like others, retailers' bottom line must be superlative customer service. Boomers will buy if the product has quality, is the right price, and is serviced with a smile and a thank you. Convenience is also all-important for those boomers who are still working, and face increasing time pressures. Understanding how to appeal to this very diverse consumer group is like trying to put together a jigsaw puzzle. Some of the pieces come together in a report produced by J.C. Williams Group, a Toronto retail and marketing firm.
Customers can surf the 'Net, or listen to music CDs, while sipping a great cup of coffee.
We also offer life, travel, car and home insurance in a number of our stores. Boomer customers say they like these kinds of centralized services. Pharmacy is ideally positioned to address the disparate needs of the boomer consumer, particularly in the area of health. The boomer generation voraciously seeks information on health, wellness, how to cope with aging, issues such as prostate problems and menopause, and holistic health services. In retail pharmacy all demographic groups are important, notes Kerry Kadish, a retail consultant in Thornhill, Ontario.