As a result, their contributions are often overlooked. It is important that the media realize that the caring nature of cattlemen is the very thing that has allowed them to survive. It is not a calculated move on their part, simply the way they do business. Rotational grazing, recycling manure and controlling erosion are just a few examples. Try to localize the message and explain your own techniques when speaking to the media or in any public speaking opportunities you might have.
Every good cattlemen knows healthier cattle mean healthier profits.
It is important to illustrate to the media that cattlemen are dedicated to the responsible production of safe and wholesome food. Remember, many of the media are unfamiliar with the intricacies of farming and ranching and do not understand that it is in cattlemen's best interests to ensure the health, well-being and productivity of their cattle. The Myth Stopper program is a beef checkoff-funded spokesperson program coordinated by the National Cattlemen's Beef Association on behalf of the Cattlemen's Beef Board.