New Year's, Valentine's Day, or Mother's Day are just a few of the holidays that can be used to develop special programs for parties, couples, or family gifts. Unique recurring events. Businesses can create their own events that can occur throughout the year. Events could be tournaments such as chess or bridge or crime re-enactments that let guests do the detective work. Events of this type will require imagination and inventiveness to take advantage of the wide variety of activities that take place in the community.
Businesses can use many different strategies in designing a package product.
Success will depend on good market research, an understanding of existing customers, research, an understanding of existing customers, and a good knowledge of the community and its activities. Before developing a tourism packaging program, the business should devise a marketing plan through practical marketing research. Meet with the managers of these businesses and public attractions to discuss their interests and ideas. Convention and visitors bureaus, chambers of commerce, retail travel agents, clubs and organizations, state offices of tourism, and other attractions or travel businesses all have the potential to play an important role in merchandising your package. Because you will be including customer service activities that are not under your direct control, you will be required to develop formal, written agreements between the cooperating businesses.