Do reach out to boomers in their pursuit of health and wellness information by conducting health awareness clinics in your store, spotlighting arthritis, prostate cancer, menopause, osteoarthritis, as well as makeovers featuring anti-aging creams, cosmetics and skin care products. Do set up a loyalty program. Do your homework to ensure all elements of your program have been thoroughly investigated, thus reducing your risk. Don't make your store difficult to shop. Keep aisles free of clutter and ensure signage is clear and easily visible from anywhere in your store.
Boomers insist on getting through shopping and cash register lineups quickly.
Don't forget to stress sterling customer service, cleanliness and a friendly attitude among your staff. Don't dismiss the role the Internet can play in reaching out to increasingly computer-literate boomers. Design a website that gives them a full description of your category lineups and healthcare services, and differentiates you from the competition. Don't create a loyalty program for the sake of it. Boomers are market savvy and the benefits of your promotion must be tangible and relevant.