Ten years ago, people didn't know much about computers. That's all changed, though, and today, more and more saavy marketers are turning to cyberspace. The Internet can provide a fast, exciting and relatively inexpensive sales tool.
Few people understand the Internet so it still has an aura of mystique around it.
A Website is really just like a brochure. No one really knows yet how many sales leads in can bring in but, like traditional sales tools, if you catch one source out of a hundred thousand, it's worth it. My associate, Joseph Aquino, is a big advocate of Internet use. If it's done well, he says, customers can literally see a storefront. With another click, the floorplan will come up.