Eich also received an award from Popular Science magazine in 1992, for the Best New Feature in Housing Technology for his frost protected shallow foundation technique. Surveys show that Americans are increasingly interested in living a healthy lifestyle and in preserving the quality of life in their communities. The good news for builders is that the market for green homes couldn't be better. You only have to look as far as your grocery store to see evidence of the changing market. Fresh vegetable salad bars are springing up everywhere, and organic produce is the fastest-growing segment of the food industry.
Green building meets the public where they live.
They are concerned about impacts on the environment that they see around them. Whether these impacts take the form of traffic jams, beaches closing, or the brown clouds that grow each year over their cities, the public wants to preserve their natural world. Choosing to buy a green home allows them to take an active role in counteracting these concerns. The more educated the public is about green homes, the more likely they are to buy green. Builders who have responded to this changing market have prospered and claim they will never build the way they once did.