Unfortunately, we don't live in a perfect world. Imperfections in the original script can be greatly magnified when translated into another language. Your project can actually be improved for a new market if a skilled translator has the freedom to rewrite the original within certain reasonable guidelines. For example, some well-known corporate slogans and brand names in English become unintelligible or even offensive when translated literally into other languages. The original content of your product is unique and requires the appropriate attention to detail combined with a developed sense of cultural identity.
Localization goes beyond accurately written translation.
It determines how something is said, not just what is said. A successful localization will employ appropriate cultural references recognizable by the target market. It is crucial to adapt your company's image to regional differences in culture and language. However, not all localizations need to be regionalized. The neutral language of a country may be appropriate for the product and its purpose.