But in this conclusion, they fail to recognize a key point demonstrated by George W. Bush's early primary stutter-steps. An expensive and well-placed ad campaign will only succeed if the message reaches out to its target in a resonating manner. At the end of the day, says David Norman who has worked on consumer campaigns including the famous Bill Cosby Jello Pudding spots and a handful of political campaigns, marketing is of less importance than the end-product itself. If what you are marketing cannot live up to the promise generated by the advertising buzz, you will lose each time out. Still, marketers and advertisers, as well as spin doctors and pollsters can take refuge in one pertinent detail, says Newman.
Every election is a reaction to the previous one.
Politicians and spinsters learn from their mistakes. Brand marketers looking for success better do so as well. Lowell Conn is associate editor of the BrandEra Times and a columnist with Cyberwalker Media Syndicate. He proudly voted for McGovern. All exhibitor material copyright maintained by their respective copyright owners.