It drove people crazy after only a few minutes. The Mom Factor. As interface experts, sometimes it is hard for us to step back and look at a site with a fresh pair of eyes. That is something my kids would want. We changed the term and solved the problem.
First impression is important.
If the site does not capture the user's attention and curiosity, then you have lost the battle, and they will move on to greener pastures. Know your users. This is probably one of the single most important things to consider when implementing a site. Jeff Schueler is president of the consulting firm Usability Sciences, which specializes in software, hardware and Internet usability testing.