Each mailing made to these distinct segments addresses the prospect s current fueling situation and how Quick Fuel can improve it. Benefits and results. Before using iMarket tools, Quick Fuel would wait days or weeks and pay high fees for the prospect lists, which would then be cumbersome to segment. Chad says that MarketPlace provides accurate, reasonably-priced information based on the exact criteria desired, whenever Quick Fuel needs it. The new marketing program brought the sales team to an even playing field for prospecting in each market.
Every list is built upon the same criteria and is updated as often as needed.
The program helped Quick Fuel easily segment its prospect base and develop specific plans to reach these prospects Sales reps are more efficient because they don t have to weed through outdated or unwanted data. Chad explains that for Quick Fuel, the success of the program is not measured on increased business alone but in the overall improvement of the sales process. The lists generated through MarketPlace saved Quick Fuel time and money in finding the company s best prospects. Totten Pond Rd.