Baby boomers aren't such babies any more. Aging happens two ways. There's chronological aging, as in, how much bone mass we lose in the face and jaw as we grow older and how old our skin actually is. Dermatologist Sam Banks says it takes 15 or 20 years before sun damage shows on your face. Dr. Banks warns that all of those products are competing in a multi-billion dollar business.
Many companies exaggerate how effective their products actually are.
And by putting young, beautiful faces on the packaging, they imply you, too, can wake up at age 45 looking like an 18 year old supermodel. Dr. Banks says there's no cream that can wipe away 20 years. However, there is a whole host of alternatives that can reverse signs of aging.