We even act in certain ways because we are concerned about what others will think of us. Here is where we consider evidence and reasoning as parts of the persuasive process. In popular culture, Logos can be likened to Spock or to Data. Logos is the most complicated of the modes of proof and we examine it both to better use arguments in our speaking and writing, and also to become better critical thinkers when we are in audiences. Do not use them alone to support an important claim.
Examples are useful in clarifying, reinforcing, or personalizing ideas.
3 Ethical use demands that you consider the source, age, and representativeness of the example. Combine statistics with examples. Don't use too many at a time. Identify the source of the statistics. Translate your statistics.