Many clients go into shock when they see their invoice. Even large corporate clients sometimes reel at the sight of their legal bills. Clients are often skeptical of hourly billings. They usually think the work could have been done in fewer hours. The best way to overcome this is to be sure the itemization is adequately detailed.
Clients get less perturbed when they know exactly what they are paying for.
Most attorneys will do some work they don't charge to the client. If you do this occasionally, make sure you note it on the invoice so the client knows he got something for nothing. This creates good will and those non billed hours will multiply into repeat business and referrals. If you believe in billing every second, consider investing a quarter hour here and there in your own future. Most lawyers can size up a situation quickly, especially if they have a lot of experience in a particular area.