We will accomplish this partly via service replacements for products, and especially electronic information services, e.g., in home voice mail in place of answering machines. From Selling Products to Stewarding Products. Instead of a extending your product line in the future, try extending your product's life. Take back laws are fast being enacted in Europe as a way of controlling waste and protecting natural resources. From Changing Products to Changing Behavior.
Manufacturers are hard at work devising green product technologies.
Lots of effort is being expended to make materials collected at curbside competitive with virgin. Smart lightbulbs are being introduced that turn off by themselves, and our computers now hibernate to save energy when not in use. To a large extent, these technologies make up for shortcomings in consumer attitudes or behavior. In the future, expect a complementary emphasis on marketing to capitalize upon opportunities to swing attitudes and behavior toward more efficient lifestyles. A number of green campaigns have already proven the ability to shift attitudes.