Copyright Published by Vermont Web Marketing From Edition 7.
Internet advertising is about to become big business.
The Web offers marketers a unique opportunity to deliver ads to extremely targeted audiences and to see instant results. But marketers be forwarned. While these are enormously healthy predictions, ad-supported sites will scramble to survive in 1997. These days penny-pinching product managers still need to be convinced to spend dollars on the Web instead of on more familiar media. Product managers know that Web ads are becoming increasingly less effective.