Thus we sell quite a few fluorescent diamonds in our office, but only a limited number of fluorescent diamonds on-line because people hesitate to purchase a fluorescent diamond that they have not seen for themselves. After all, we do have a reputation to maintain. The owner of such a diamond may experience frustration or despair in trying to keep the diamond clean looking. It is important to be aware of fluorescence and then to view the diamond to determine whether it's effect on the diamond is negative, positive, or not at all. A faint yellow diamond with strong blue fluorescence often appears to be near colorless or white.
Fluorescent diamonds are nothing new.
The term actually became sort of a status symbol amongst the public and to this day people will occasionally ask for a blue-white diamond. In other words, only a diamond with blue fluorescence can be represented as blue-white. However, smart jewelers have banned the term from their working vocabularies. There are advantages to purchasing a yellowish diamond with strong blue fluorescence. Prices for diamonds with fluorescence are generally lower than would be for a diamond of comparable quality that does not have fluorescence.