Editors and reporters change frequently. Update your media list every six months to stay aware of changes. Attend events where local media contacts will be. Network with the local media, establishing personable relationships. Be alert for news and ready to act before the news happens.
First generation is best for broadcast.
Shoot scenery and people in a natural setting. Try to keep natural sound. Do not use clips of the news programs with their ID or tag line. Show a process. If it is, for example, for a culinary event, show the preparation, choosing the food, cutting, cooking.