Choose the main benefit of your message and feature it in a compelling headline. Amplify this message in your subheads and copy. Avoid generalized quality claims. Make your copy complete. Know what is important to readers shopping in your classified category.
Complete sentences are easier to read than series of phrases and random words.
State a price or range of prices. Quote a price, even if it is high or low. If your price is high, explain why it represents a good value. Specify brand merchandise. If you are offering a name brand, be sure to state this fact in your classified copy.