Kim Malaguarnero slips in the ingredients for a smoothie at the Juice Club. Mixing granola logic with Evian lifestyles, juice clubs are slowly catching up on Santa Clara Valley cafes and ice cream shops as the place to hang and sip. People are burned out on the daily coffee regimen.
Ice cream goes straight to the rear, and only weekend athletes replace electrolytes with Bud.
Fruit and vegetable drinks are breaking out of health clubs and health food stores, gaining popularity in suburban tracts and downtowns alike. In addition to juices, there's the smoothie. A typical smoothie is rich in vitamins and carbohydrates, yet weighs in at a fraction of ice cream's calories. And if you go non-dairy, the fat mathematics change dramatically. After a heated tennis match, a jug of blended fruit, ice, sherbet and yogurt sounds much more appealing than a sloppy pint of Ben and Jerry's.