The marketing concept isn't to sell a certain product or service, it's to satisfy the customers' needs. Sudden and abrupt discounting does not build partnering. It creates anxiety. A better strategy is to provide business solutions that differentiate the product. Marketers build brands.
Email can provide an efficient and effective way to acknowledge customers' requests.
Customers will trust those companies that are attentive and responsive. The Internet allows businesses to build relationships with customers. Relationships bring revenues. The Internet is used to communicate customer value. Virtual selling is the application of information technology to bring all of the company's resources and capabilities to provide the customer with a complete solution to his or her unique requirements.