Are the millions we spend each year on national ad campaigns telling kids the dangers of smoking and doing drugs actually paying off.
Kids say no.
It's the real life message that gets their attention. Kids say they don't listen to actors like they listen to their friends. Sixteen year old Tammy Edwards says drug ads could be effective if they were more realistic. Cause most of the time it doesn't seem like they're realistic. They need to have people actually talking about their past experiences.