Such instincts can make or break a company, and in Dynatek's case the gamble paid off. At a time when there has been considerable postponement of purchase decisions by lenders, Dynatek has found considerable success in the mortgage market. Dynatek has moved into fourth place in market share among origination providers, trailing Checkfree, Fiserv, and Interlinq. The reasons for the growth are straight forward. Mr. Luhtanen says the software is easy for lenders to implement, taking just 90 days, while competitors can take as long its nine months to implement their systems.
Lenders tailor our system to their needs and pretty soon it becomes their system.
Much of the growth results from new sales, which Mortech's Jeff Lebowitz says he has not seen for a long time. It was not fancy sales brochures or the addition of a new sales staff, or attendance at a management seminar, however, that explained the company's appeal to new clients.