Having determined how you will work with an agency, you next need todefine the relationship further. You can either ask an agency to providestrategic thinking about marketing your product. Or you can ask it tofurnish manpower to execute the project. Pick an agency that is the right size. You need client service.
Many clients turn to smaller agenciesfor that level of attention.
The location of an agency may not be critical for everyone in thisera of online communications and videoconferencing, but geography is stilla key concern. Other activities, such as a new productintroduction, could have been handled from anywhere in the country. You need to know whether an agency has experienced staff already inplace to handle your account, or whether they will have to hire them onyour behalf. Agencies often bring out their best, most experienced talentwhen making a pitch for your business. Make sure they don't assign aproject that requires a 20 year veteran to someone straight out of college.