Microsoft has even set up a Web page to promote the medium to both developers and consumers. Apple has also set up a Web site to get the word out. Among other things, the site offers a regularly updated database of all known ECD titles, organized by format. The guide lays out details of the technology and compares the different formats used to create ECDs. The RIAA has its own ECD information site and has developed an Enhanced CD certification program that encompasses both pre- gap and Blue Book technologies.
Compatible drives can carry a special seal on their packaging to indicate compliance.
The RIAA has also sponsored a campaign designed to help promote ECD in record stores. Signs of Change Record companies initially took a scattershot approach to marketing the hybrid disks. Some early ECDs were priced significantly higher than the audio-only versions of the same albums. But there are signs of change. Consumers buying the hit single just for the music may discover upon getting it home that the disk also contains the complete video of the song, a group bio, and a simulated tour of No Doubt's Web site .