Healthy eating is based on the overall pattern of food eaten, not any one food or any one meal. Through the materials and resources developed for the 1997 National Nutrition Month campaign, key underlying messages will be communicated and reinforced for effective delivery of the campaign theme. These messages serve as background documentation to assist ADA and its members in developing their strategic communications. Because the ultimate target audience for the campaign is the consumer, these messages may require adaptation for use with consumers. Key Messages 1.
All foods can fit.
The slogan will help consumers understand that all foods can be part of a healthy eating style, if consumed in moderation and balanced over one or more days. The Food Guide Pyramid and the Nutrition Facts label can guide consumers in establishing healthy eating patterns through daily food choices. It recommends not only what to eat, but also provides a range of how many food group servings to eat to supply the nutrients and calories needed daily. Choose foods sparingly that provide few nutrients and are high in fat and sugars. The Nutrition Facts label provides useful information about nutrients in foods and how foods can fit into the total diet.