There aren't enough of me. Despite the high numbers of consumers compared to the low number of individual manufacturers, manufacturers are still creating customized output for individuals. Libraries can do the same things. The problem, in the columnist's opinion, is a lack of motivation on the part of the profession. In special libraries the motivation is obvious and high.
Academic libraries believe they have a captive audience.
The history of libraries shows that libraries were traditionally storehouses for books and records. This idea has not only been ingrained in the public perception of libraries, but seems to still be the mainstay of practicing librarians. In today's globally networked information environment, where information is not rare and it used to be, the role of storehouse is becoming obsolete. The key to future success is emphasis on the evaluation of data and information for the purposes of fostering knowledge and wisdom. Knowledge and wisdom can only be acquired after individuals process data and information.