Many books preach re-engineering businesses to be more efficient, but winners are not efficient. Starbucks' made getting a cup of coffee more costly and time-consuming and won the market. Sun Tzu books teaches businesses five different competitive attacks. A key one is innovation. His methods of innovation apply to successful competition in sales , marketing , and management .
Books claim that size, position, and power can guarantee business success.
How did a tiny company from Arkansas with stores in the middle of nowhere beat the giants. Sun Tzu teaches that all force is only local. You must learn about focus and momentum to understand power. You've have seen fad after fad in business books, but who teach you the basics of competition. Being competitive is a way of thinking about business.