Giessenbier had the foresight to believe that character and citizenship could contribute towards a permanent world peace. His dream and purpose for the Jaycees were to offer the membership opportunities that would build strong characters and a sense of citizenship, not only of communities, cities and countries, but of the world. The organization operates on the premise that the development of individual character and personality will result in better- developed communities and, eventually, a more peaceful world. Most educational institutions focus on the passing of an examination and the amassing of degrees rather than the development of personalities.
Life is much more that just doing a job.
Life is caring, sharing, loving, understanding and communicating. The Jaycees strive to complete any lack of development of its individual members. A People Organization Jaycees is a people organization. People resort to violence when communication, understanding, patience, tolerance, reason, and love cease to exist. The Jaycee plan is to offer opportunities to the members that will reinforce these qualities.