Otherwise, they are gone with a click. And you're not likely to see them again. If your site contains out of date information, confusing order processing, no interactive customer service channels or unclear descriptions of your product features, visitors simply aren't going to stick around. Keeping your site highly functional, customer-centric and clear is a specialized, time consuming, ongoing job. Keeping images and links working, adding fresh content and interactive features and keeping your site up to date with Internet advances is the key to your site's continuing success.
Large companies can afford to spend whatever it takes to keep their sites up to speed.
They have in-house departments which focus totally on constantly improving their sites. But it doesn't make financial sense for your small to medium size company to hire a full time in house webmaster to maintain and update your site. Include your wish list of additional features you would like to add or update so we can also discuss them.