The actual dispersement of the photos is almost as significant as the date party itself. John Tagg, in The Burden of Representation discusses the institution of photography as a means of surveillance and documentation of evidence that it once existed in reality. Pictures form a connection to one past allowing us to recapitulate distinct moments and memories. Tagg argues that photos function to record which allows them to serve as a source of evidence. Sure Shots allow college students to look back and remember what activites they pasrticipated in, who they dated, or who they were friends with.
College life is a distinct segment of a persons life that bears cultural significance.
They help students preserve the memories and atmosphere of college life while also preserving the sororities heritage. He argues that meaning only arises within the context it has been produced. Photos, in this sense, do not convey a universal message nor produce meaning for everyone. This bring up the question of history. Rather, photos become history by bearing physical properties created by technological advances.