Unlike a brochure, it can be updated instantly, perhaps even seconds before the potential customer reads it. Like a classified phone directory, the web can be searched for specific topics, so your potential customers can find you. Unlike a classified directory, you can show the user new merchandise or services, offer helpful information, and even allow potential customers to send you a message or a fax. Unlike traditional media or classified telephone directories, your presence on the web costs very little once it is set up. Don't make the common mistakes The biggest mistake in web page design is in treating it as if it is a brochure with plenty of room for pretty pictures.
Every graphic takes time to load.
The busier the net is, and the slower the computers are, the longer the image takes. If you're prepared to slow down your potential customer, the picture should be important. People come back to a site for the information, and excess slow loading graphics don't bring people back. Avoid the temptation to add something to the website just because it is technically possible. Everything on your website should be measured against your goals.