Kid sells programs to Joe and Jane Public. Kid keeps ownership. Big cash cow. Kid is self-regulating. Computers are self-regulating.
Internet is self-regulating.
Kid is now the richest kid in the world. A great song which is all about self-regulation. Becomes a hit single, and the band is still hot today after almost twenty years. Sure it works in marketing. It works so fast that we become de-sensitized to the how of it.