It is highly recommended that at the end of each year's campaign you analyze your actual donations as they relate to the levels of giving you have set. Annual campaigns can be increased successfully year to year, just from the simple adjustment of donor level break points. The proper use of a donor recognition, designed specifically for an annual campaign, will help solve your allocation of levels and your further need to communicate these changes to your donors. They should however reflect the size of your campaign. Don't skimp on your recognition, but don't overspend either.
Every client clearly attributes their increase to the installation of our annual donor wall.