Don't deny me my tax cut because it will also line the pockets of some rich guy. That extra cash means more to the poor man than the larger amount does to the rich man. If Governor Bush keeps coming up with proposals as appealing as this tax package, the fact that he doesn't know who is running Pakistan won't figure very large in he campaign. Unless the country is at war, foreign affairs rarely affect the outcome of a Presidential election. On the other hand, pocketbook issues can very definitely decide the outcome of an election.
Effective politicians learn how to hang complex ideas on simple phrases.
You know right away if that affects you, and if it does you are immediately interested in what the man has to say. Even if it doesn't, the message reinforces the notion of compassionate conservatism. No matter what you think of the specifics, Governor Bush will get a lot of rhetorical bang for the buck from his new tax plan. Clearly all that money the Governor has amassed is being put to good use. The biggest mistake people make is to focus too much attention on the candidate and not enough on the men around him.