I enjoyed the book tremendously. Stan is witty, creative, and very direct in both his work, AND in his critique of the advertising establishment. He makes a good case that there is a lot more room for his approach when promoting something, whether in business or in politics.
Effective promotion is the combination of an art and a set of skills.
It takes a lot of commitment and creativity, both of which Cotton obviously has. BUT, without such commitment and creativity, the advertising copy that would be turned out would be mediocre. And in fine print the author will concede that becoming a guru of anything takes a lot of time and effort. Yet promoters continue to use these tricks. And although customers keep complaining, they keep buying.