Pretty dry stuff, you might think, but some say it could have the potential to revolutionize the world economy. It aims to create voluntary agreement worldwide on environmental management systems and provides tools for businesses to boost efficiency. But beware, standards buffs are quick to distinguish between management systems and actual product or performance standards. That is, the standard is about management systems not about environmental pollution prevention or clean-up.
Companies can still choose to use the new green badge inappropriately.
Certification is an instrument for increasing corporate accountability. Businesses can be asked what environmental goals they have established - and, more importantly, met. The travel cost of attending ISO meetings, for example, can be prohibitive. Proponents hope the hands-off regulatory attitude will eventually win over smaller firms and poorer countries. In any case, look for a slew of consultants and training courses in the months to come.