Establish and implement advertising, public relations and marketing communications programs. Everything moves at lightning speed. Having accurate vendor and pricing and trouble-shooting information is critical. Once the purchase decision is made, time sensitivity wanes. Tracking competitive movements is important given the fast-changing industry.
Information ages quickly.
Packaging Reports and briefings combined with analyst inquiry is critical. Access to quantitative data and timely news with analysis is critical. Analyst inquiry a bonus, but less important to this audience. Medium All media work. With tons of information coming at the IT professional, quick e-mail and phone access to analysts a plus.