On-line web marketing course Lesson 7. The main aim of web marketing is therefore to generate traffic to your web site and then ensure that the visitors come back, i.e. to ensure that present and potential customers add your site to their list of bookmarks.
Internet users can become to internet customers.
Company and customer must develop a direct, quality-based relationship which allows the customer to make an active contribution to the company's presence on the web. The mailing list is a typical tool for this, enabling the customer to take part in discussions on particular topics, and at the same time be kept up to date on the company's product. However, the standard tool for retaining the customer is still electronic mail. Customer care includes sending your customer regular e-mails with updates on products, services, offers and company promotions.