We need behavioral change and, cuts in material and resource consumption, and this is where I think social sciences can play a major part. We need the conversion of accumulated knowledge to practice. IBM - T.J. Watson Research Center, USA Science and technology are necessary but certainly not sufficient for a sustainable future. Sustainability is a virtue that must be encouraged, perhaps taught, and assimilated at all levels. Education is the key to success and should involve all sectors of the society.
Information technology can play a vital role in educating the masses.
Societal expectations and corporate behavior are inextricably tied together. The problems of sustainable development in the developed and, particularly, in the developing world are more often rooted in local economic, political, and social issues. Even though a worldview is important , local institutions must be involved in developing, promoting, and implementing policies at all levels. Organizations have an important role in flattening the knowledge level across the world. Sustained development is about the future, and we can only think of the future when our present is not in crisis.