One implication of consumer sovereignty is that the market and only the market should determine what is sold, and even how safe a product should be. Neoconservative theory suggest that the consumer is all powerful. Firms have no power. Firms only react to the market. New Coke PC jr.
Major corporations mold our tastes.
New needs Corp. creates. Sec. of Commerce said wanted to ban pringles because charged so much. Example of attitude at that time under Carter Administration. Basically, we're more inclined to partake in dangerous activities if you we think that we're in control. From lawsuits and civil action to criminal action including manslaughter and homicide.