Brainstorming is a technique for generating ideas and promoting creative thinking, based on the idea of suspending judgment and producing as many ideas as possible in a short time. At the beginning of a brainstorming session, you should have in mind the problem or project to be addressed. This subject should be clearly defined and simply stated. If necessary, it can be broken down into subtopics, so that there will be only one focus at a time. During brainstorming, all ideas are welcome, and no judgments should be made.
Every idea is written down.
Quantity is encouraged, because the more ideas you come up with, the more likely you are to find a good one among them. Let yourself have fun, making playful associations, linking ideas in unusual and imaginative ways. During brainstorming, ideas should not be explained or analyzed. They should not be categorized, labeled, or judged in any way. Prioritizing and editing are performed after the brainstorming session is finished.