Frequently there are survey data telling you that how many people access to the Internet and how many have bought online. But this information is not helpful in your marketing decisions. Without these surveys, you know exactly the Internet commerce is exploding. The early profitable frontier has long gone. You certainly don't want to compete against these giants.
Lets go back and see how a business gets started essentially.
Both theoretically and practically, a business is defined by customers' needs. Needs derive a business. This simple truth is always ignored by so many businessmen. The so called market driven philosophy is in fact the money driven philosophy. Real marketing is about how to identify customers needs and to develop products and services to meet these needs.