Research on human motivations, beliefs, choices and values could provide important insights for developing interventions to promote an enhanced appreciation for and value of biodiversity. As Diversitas is a global initiative, there must also be an appreciation for the values and beliefs of the local community. Cross-cultural, social and community psychologists would be especially critical for addressing some of these issues. A major component of Diversitas is educational. Here, too, psychologists have much to offer in developing educational programs to promote biodiversity that are culturally sensitive and appropriate for a given age group.
Biodiversity is an established marquee term in the popular media.
If this connection isn't made, there is little hope that individual behaviors that promote species diversity will be subject to change. Few of us will be in the privileged position to search for and describe species of microbes, plants or animals that were previously unknown to science. Everyone can't experience the wonders of the African savanna or the rainforest of the Amazon basin. However, psychological science has much to contribute to research on biodiversity, and I hope that the excellent work of the USNC for Psychology will serve as a catalyst for greater involvement by psychological scientists in this vital area of inquiry. Cover Page for this Issue APA Home Page .