It reminded me of the initial days of the Bournvita Quiz Contest on the radio, at a time when I was a school-going kid, and Sunday afternoons always saw me gearing up for BQC with a notebook and pencil. It was much later that Cadbury's started compiling the questions and bringing them out in an annual publication called the Bournvita Book of Knowledge. KBC, of course, has the advantage of time. All this shows that education in India now has a ready market, and an ever-widening one. There are two reasons for that.
Education is no longer the preserve of the elite, specifically the urban elite.
Consumerism and globalization aided most certainly by cinema and television, and now computers, have opened up new horizons in education. Even the poorest of the poor now want to save money and send their children to a school. And nowhere is this skepticism more evident than in the field of education. Most Indian poor families now believe better to be uneducated than mal- educated. Most countries still spend 3 to 7 per cent of their GNP on education.