The clues should flow through the context of the theme so that the phrase occurs naturally. Provide an ending for the scene once the phrase has been guessed. Plot Build an idea together. A creative team trying to come up with some kind of campaign to deliver to the public, be it a marketing plan, a sit-com idea, hospital renovations. There is no denial in this kind of scene.
Every idea is valid.
Find ways to work any suggestion into the fabric of the campaign. Team is designing an ad campaign for an ordinary product with an unusual quality. The wackier the idea, the funnier the scene can get. This requires a book of scenes or dialogue. One performer reads a character's dialogue from a play.