The mighty Absolut Vodka bottle has been etched into the minds of millions of consumers, thanks to an ingenious advertising campaign featuring the sleek Absolut bottle in over 300 different ads. Besides Absolut, its clients include such high-profile companies as Wonderbra, Evian water, Timberland shoes, and Nivea skin cream. Strategic Planning interns spend their days investigating potential clients and figuring out what the agency can do for them. It must progress and find new clients. As interns, we help it do so.
Interns examine all sorts of markets and companies.
Sometimes interns in Planning carry out projects suggesting new directions for a current client. One intern, for example, spent three weeks studying and writing about how companies like Nissan can become more socially responsible. To carry out their research, interns do everything from searching computer databases to combing the AAAA Library, a midtown library that is exclusively used by ad agencies. In Account Management, interns contact clients, attend client meetings, and help out with the agency's billing and budgeting. As an Account Management intern, I carried out side projects for account executives, doing research and writing reports . . .