In other words, dynamic web sites leverage current resources. Creating Value Allowing customers, employees and suppliers to have access to information and allowing them to interact with that information, provides value. This can actually offload work to the customer while making the customer feel they are getting better service. The synergistic value of combining existing information and the web cannot be overstated. Less costly Depending on the site, it can be less costly to create a dynamic rather than static site.
Dynamic sites tend to have less actual pages but appear to have thousands of pages.
When there are a lot of repetitive pages such as a catalog where the product name, description, price and picture change but the overall look and feel is the same, then a dynamic site will definitely be cheaper than a static site. Maintenance costs are also lower since changes made in the existing information system automatically get reflected on the web site. Once set up, no HTML experience is needed to maintain the data in the site. Centralizing Data Millions of dollars get wasted each year by companies duplicating data entry efforts into disparate information systems. The dream of a centralized data depository seemed to get more difficult with the introduction of the web.