They are patient . Microcap investors will remain with a company while it goes from development stage up. They will tolerate glitches and financial problems. Many investors do not have these characteristics. They want short-term performance.
Investors bring certain organizing principles to their investment choices.
Others will think that the statement is irresponsible hype and will avoid the company. These organizing principles are based on the investor's internal past failures and successes and how the investor views the statements. Make the commitment to manage the intangible emotional assets of the company. Every company is emotional gestalt conveyed to the investment community. For example, Saturn is not car company.