Through the experience that we have gained working with clients in a wide variety of sectors, we have established the three key elements of a successful e-business. Viability - identifying, measuring and monitoring the key commercial success factors of the site in terms of both qualitative and quantitative metrics. Visitors - understanding site activity in terms of unique visitor behaviour in finding the site as well as activity patterns whilst spending time on the site. Visibility - generating and improving the efficiency and effectiveness of attracting visitors or specific types of visitor to the site by means of various marketing and promotional activities.
Many businesses concentrate only upon visibility.
The graph illustrates how incorporating viability and visitor strategies can dramatically impact upon your business. Each business will have different metrics of success. We will work with you to define the right strategy . All rights reserved.