Another company that is in the more nascent stage but showing promise is WorldGate's Channel Hyperlinking service. From my perspective, getting the consumer to jump on board to adopt ANY new technology isn't the way to go. The U.S. is now the world's biggest economy, with China second. The major Hollywood studios were there, of course. I'm sure all manufacturers would love to hear.
Good writing is good writing.
Taking a class or reading materials on the nature of Web readibility will not make a non-writer or a bad writer into a good writer. That said, there are differences in the medium that compel a different approach to writing. Reading light induces eye strain, notably because your blink rate is reduced. Yes, browsers allow you to increase type size. In print, you can measure type on any sheet that comes off the press, and it will be essentially the same size as it was spec'd.