The final authority, however, is the Florida Agriculture and Consumer Services. I've seen a lot of labels and containers over the years that are designed to promote and sell honey. Consistently missing on the majority, however, is information about the product. No longer can honey be left to sell itself. We live in the information age.
Information sells product.
There's plenty of information to choose from about one of humankind's oldest sweets. Just pick up one of the numerous cookbooks on honey cookery or read about honey's long and impressive history in your nearest encyclopedia or beekeeping book. Now tailor that information to the audience. Most of this is fascinating stuff to the uninformed and it will sell product. Exhibits are another way to inform the consumer.