Mitsubishi Electric was one of only a few press disks offered at the show. But once created, it can be tweaked for use at future shows. Mitsubishi Electric further leveraged the investment by using the electronic information at a kiosk in the exhibit. Easier, lighter and cheaper to transport than a packet of papers. Longer shelf life with reporters.
All files are extractable, and there are auto links to obtain photos.
It s very user friendly. Easily adaptable for another show. This is a very inexpensive process. Substituting disks for traditional press kits saves on paper. You know how marketing people hold onto this type of info until the last minute.