Owen , Jim, Christian Psychology's War On God's Word . Jesus knows we already love ourselves and thereby commands us to love others with this same commitment. The great are the servants, not the ones served. The servant is the greatest, not the proud. Cannot be a disciple of Jesus, unless deny even yourself .
Humble service is a command.
Apart from God, i.e., lover of self vs. lover of God, you can do nothing. Objective judgments are ours to make, but those regarding overall worth or esteem belong to the Lord. Nobody should ever seek his own good, but the good of others. Do not act out of self-concerns, but for others, and then in humility. Submit to your spiritual leaders, not your self-desires.