10 Ways You Can Profit From the Apocalypse. The Grateful Dead Reunion Tour. Netscape Loses Market Share. Try calling back in 15 minutes. Journalists do it on a tight timetable.
Journalists do it on the front page.
Journalists do it with special editions. Journalists do it with cameras and tape recorders. We just report the facts, we don't change them. One to report it as an inspired government program to bring light to the people, one to report it as a diabolical government plot to deprive the poor of darkness, and one to win a Pulitzer prize for reporting that Electric Company hired a light bulb assassin to break the bulb in the first place. Only one, but first he has to rewire the entire building.