It has also been the recipient of two Parents' Choice Honor Awards including a Gold. For 20 years, the Parents' Choice Foundation has been the country's only nonprofit consumer guide to quality children's products. The magazine's goal is to enhance children's awareness and appreciation of the natural world, and to help them realize that their efforts can make a difference in conserving natural resources.
Emphasis is on North American wildlife, wildlife habitat and the conservation of both.
Healthy outdoor activity, with an ethical regard for the wild world, is encouraged as well. As children travel through Jack's prehistoric world, they learn of the many ways in which modern and ancient creatures are connected. They also learn that healthy habitat has always been the key to survival of species. Through unique partnerships with donors such as state natural resource agencies, individuals, corporations and other organizations, elementary students in many areas receive the magazine right in their classrooms five times a year, free of charge. The accompanying Teacher Guide offers creative ways to incorporate the magazine into reading, language and creative arts, science, history, geography, social studies and math curricula.