One software program in particular can even handle the equipment inventory. The third category to discuss is pro shop management, which not only includes full sales and inventory control, but also court usage and pertinent membership information. You know, like knowing when to send birthday cards to the individuals on your board of directors, or when to send invitations to the next group of PeeWees who may have just started kindergarten and are ready to be invited to their first tennis class. Regarding court usage analysis, this is an area where computer software can make a world of difference in both customer service and profitability. This allows managers to easily track patterns of play by individuals, age, singles or doubles, and time of day, to name a few.
Improved programming is the first answer that comes to mind.
With the right information, we can target the right people to play at the right times and know what times to promote to what groups when we need more activity. Yes, the right computer software can give you accurate statistical information that can make your shop more profitable. The available software to tackle these tasks and more is available and increasingly user-friendly. However, there are questions to ask prior to purchasing any software. First is the issue of user-support.