Let's put a collar around my neck, with you on the other end of the leash. Chances are, you go to work every day. You receive a paycheck for that work. I know I wouldn't be very willing to co-operate with a boss like that. Dogs don't generalize behaviors, the way that people generalize behaviors.
Dogs do what works.
Simply use what motivates your dog, in every situation. What a miserable existence that must be for those dogs. Understanding how dogs think and weigh rewards will lead you to teach your dog co-operation. This is the key to teaching your dog what you want him to know.