True False 11. With the fragmentation of the media marketplace, candidates now are most likely to spent their ad dollars on Internet advertising. True False 12. Ad Watches are a formal device by which citizens grade the effectiveness of campaign ads. True False 13.
Ads have a different voter effect when there is a fixed than a fluid agenda.
True False 14. The major change in campaign ads between the 1950s and 1990s was the introduction of color television. True False 15. Journalists are more likely to cover the issues of an ad than its strategic design or impact on voters True False 16. True False 17.