Every agent should develop a strong Internet presence, it's the new frontier for selling homes. Know the reason why you want to get active on the web. Be able to sum up in two sentences to yourself and your web designer exactly what you hope to accomplish with a web presence. Check out your competition, see how they present themselves, then out-class them. Your industry dictates that rule.
Content is Key.
Don't make a web site just so you can print the web address on your business card. Make sure your site and your postcards contain relevant, useful information. Get in the mind of the web surfer and think about what they would find informative-that's the content for your site, postcard, newsletter and the like. Hire A Professional. Internet surfers can spot these somewhat unprofessional sites a giga-mile away.