He gets his business up and running smoothly by concentrating on that single point, rather than trying to grab every job that his company could conceivably handle. We wrap the design around content. Other than creating a site devoid of meaningful data or purpose, the other major mistake beginning Web designers make is to believe that they will become skilled graphics artists and programmers the moment they install graphics and HTML software. That's not the way our shop works. We have art directors to develop the creative image, content experts who create unique messaging, and programmers who deploy all that on the Web.
Graphics are the number-one design challenge for all Web sites.
In most cases, Web page data, such as mega-Gogolithic graphic images, has to crawl down a 56K connection to a consumer's house, and the larger the graphics files are, the slower the page downloads. In E-commerce, speed is everything, because speed translates into response time for the consumer. Slow sites loading graphics make customers wait. E-commerce statistics show that customers will wait an average of four seconds before deciding to go somewhere else to shop. Animation is highly desired by top-end Web site owners, and animated bitmaps, such as JPEG or GIF files, bloat an animated graphic's file size to bulimic proportions.