Online information, conversely, is three-dimensional, a database cube for instance. The user can start from any point and go to any point within the cube, or bounce from datapoint A to Q to F in a distinctly unpredictable pattern. Another distinction is the editor s point of view. On the Web, the story is much more likely to be for the people interested in something. The final, and biggest, cultural hurdle between newsrooms and the online world, though, is control.
Editors control newspapers.
All the news you want, the way you want it, when you want it. Technological imperative Technology drives many, perhaps most, of the cultural distinctions between print and online. There was a time when small presses produced inexpensive papers that served limited audiences and presented a narrow point of view. The big presses changed everything. Though they were very expensive, Whiteside said, they worked best with huge press runs.