Perhaps the answer comes in the hands. Clubheads were weighted on the perimeter, creating larger sweetspots that were much friendlier to high handicappers. Sales of the King Cobra, to name one, took off. It should be noted that this trend led to a problem. Numerous wedges are now on the market to alleviate these concerns.
Irons are a golfer's means to precision.
The clubs are designed to be more flexible with the shape of a shot, launch angle, even the amount of spin. Maxfli's new Australian Blade irons. Touring pros feel that most amateurs don't understand that with irons it's not how far but how well. The purpose is to get the ball near the hole. Maxfli, according to marketing director Edward Hughes, has a club that's going to appeal to golfers who are looking to more out their clubs than just seeing the ball sail against the blue sky.