The most important assets are brands. Buildings age and become dilapidated.
Machines wear out.
But what lives on are the brands. TheExperiment Network is ongoing, speculative, and free. Any experiment begins with the notion that there is something missing from the big picture. Some area unexperienced, shapes out of focus, realms yet to be nudged out of the periphery and into common view. Experimentation can be as spiritual as it is scientific, driven by an intense desire to know and sense the universe around us in novel ways.