We draw a lot of inspiration from the particular problem we are working on. We look for projects that allow us to be creative and take risks that is the bottom line. But we do like typography on the whole which I think shows. It also attracts talent our way. I see many people struggle with this medium and if we can help in any way that is what it is about.
LA is traditional brands, lots of entertainment and apparel.
There was a lot of content dot coms in LA as well but they are having a real bad year. We are very optimistic. We are doing well and working with some great brands. I think the challenge is actually the marketplace, The backlash has made many people hesitant to proceed on work they need executed. With such a surplus in talent and the elimination of so many competitors, it gives us more advantages than we have ever had.