Checklists, charts and self-tests round out the book. He covers basic business topics, such as running effective meetings, building brands, and seeking feedback, and throws in some New Economy topics like pitching to investors and using e-mail. Of course, it's still going to take just as long to read as Blanchard and Johnson's business classic. Working from the idea that it is a lot more efficient to develop the untapped potential of your existing workforce than trying to buy the talent needed in a tight job market, the authors present seven extended corporate case studies. Each, drawn from companies such as Cisco Systems and Southwest Air, is presented without conclusions so that readers can learn some lessons on their own.
Impatient managers can just skip to the last chapter where all of the major findings are summarized.
This book uses the experiences of 100 women to define seven broad models for developing successful careers. Moore, a professor at The Citadel, offers advice on education and training, networking and teamwork, and management and planning skills. Exercises and worksheets help readers determine their own entrepreneurial style, readiness for change, networking aptitude and leadership style. Selling is everybody's job, according to sales trainer Eric Baron. Sales pros still lead the effort in Baron's process, but they are supported by sales technique-savvy employees from across the business.