Yet rapid-fire innovation often comes at the expense of quality. When release cycles are just a few months apart, it is difficult to focus energy on both innovation and bug fixing. It is also difficult, if not impossible, to follow a formal process, from requirements generation to functional specification to technical specification and beyond. I believe the answer is to recognize the importance of iterative quality improvements and make them as much a priority as innovation. Iterative quality improvements provide a foundation, a structure.
Innovation propels the company upward to the next level.
Without the structure of iterative quality improvements, innovation cannot be sustained. Imagine building a tower. Each floor is the next level of innovation. Iterative quality improvements provide the foundation and frame on which the tower is built. Without innovation, the tower will be very short.