Differences set you apart. They get you noticed. Most customers perceive telecommunications providers to be the same when it comes to technology. The more your company can stand out from the crowd, the better off you will be. Yet many rural telcos still aren't making an effort to differentiate themselves in the marketplace.
Every company has access to the same tools for success.
But to successfully differentiate your company you need to create unique solutions for your customers. But you also must define your company's values and clarify its mission. But if you want to influence your customers' mindset, you need to understand how they think. Effective differentiation starts with extensive customer research. Gather information to understand what your customers want and need.