Information sells product. There's plenty of information to choose from about one of humankind's oldest sweets. Just pick up one of the numerous cookbooks on honey cookery or read about honey's long and impressive history in your nearest encyclopedia or beekeeping book. Now tailor that information to the audience. Most of this is fascinating stuff to the uninformed and it will sell product.
Exhibits are another way to inform the consumer.
They will attract a good deal of attention at mall shows, fair, carnivals or other public gatherings. However, they must be designed to be effective. Of particular concern is that the typical exhibit is designed around one single idea, attracts attention, tells a story and can be seen at a glance. Another importance area is the type and size of letters depending on distance of the audience from the exhibit.