In fact, the store is so big that entrances are color-coded so shoppers can remember where they came in.
Consumers seem to like the formula.
On the heels of Caldor going out of business, Minneapolis-based Target is preparing to invade New England. Over the next few months, the highly successful chain plans to open its first eight stores in the region, including stores in Danvers, Holyoke, North Attleborough, and Taunton in late July. If all goes according to plan, Target, a division of Dayton Hudson Corp., could operate as many as two dozen stores in New England within three years as it rapidly grows to 1,000 stores from coast to coast. Tough competition helped put Caldor out of business. That means it can compete with both discount chains and department stores.