Assholes could not be as dangerous as they are without these people, the stupid. The stupid come in so many forms, but there are a few red flags you can look for. Anyone wearing Tommy gear, or any other article of clothing where the main selling point is the company name slapped across it somewhere. Usually in gratuitously big lettering. As I stated before, only idiots do this.
Companies pay huge amounts of cash to advertise their goods.
Thousands of dollars for billboards. Tens of thousands for magazine ads. Hundreds of thousands, even millions for commercials. They pay you nothing. You, the greatest advertising gimmick in the world.