Many companies focus on the products and services that they have traditionally made or provided.
Customers however do not necessarily think in these terms but determine their needs by what is required by their own customers. A supplier that understands these needs or can help them look forward to the future needs is likely to be rewarded with a good long term trading relationship. An answer 'No' to any of the questions below will indicate that there is scope for improving your organisation's marketing behaviour. Our Business to Business Marketing programmes address the above issues. We would work with you to tailor a programme.