The sweepstakes itself is very honest. It is filled with complete instructions for entering sweepstakes which give you a greater chance of winning. Remember folks that nobody is going to give you something free when they call you on the phone or send you a letter telling you that you have won a prize. But there are people that fall for these scams over and over again without thinking. The problem lies in the fact that these companies fill people with a bunch of hype and play on them emotionally.
Human beings love the idea of getting something for nothing.
For some reason it makes them feel like they are special and respected for all the hard work they have done all their life. People who have continually strived for something in life, only to have the door shut in their face are potential customers for scams and rip-off artists.