Text Elements . Colors, styles and fonts should complement each other and be consistent from page to page. Keep the amount of scrolling on a page to a minimum. Keep all critical content and navigation options at the top part of the page. So Web pages should include highlighted keywords, meaningful subheadings, bullet lists, and brief paragraphs that contain only one idea.
Frames are popular for organizing different but somewhat related content on one web page.
Frames can be a problem because each frame has its own navigation structure. Also, if users create a bookmark in their browser they may not get the same view back when they follow the bookmark at a later date since the bookmark doesn't include a representation of the state of the frames on the page. Home Page . Try to get to the point on the first page, or at least give people an idea of what your site is about or people will move on to another Web site. Keep the homepage short.