Violent television cultivates fear. No, according to the results of our study. What drives violence on the airways is not popularity but global marketing. What you see on TV is not what people want. We need to speak out on marketing-driven media monopolies, the homogenization of programming and the global reach of media corporations.
Citizens own the airwaves.
The rating system is a diversion from the real issues. George Gerbner is Bell Atlantic Professor of Telecommunication at Temple University and dean emeritus of The Annenberg School for Communication at the University of Pennsylvania. Copyright 1998, George Gerbner. Re-print or electronic distribution without permission is prohibited.