Include a Website. Although websites aren't essential to doing business on the Internet, most readers want to be able to click to a site for more information. Make sure the opening page of your website prominently displays information that backs up your ezine ad. Customers hate it when they find an interesting ad, but the website tries to sell them something else. Usually it is just an oversight on the part of the business, but lots of customers feel like they've been duped.
Email is the Internet's most popular feature.
As more and more people worldwide get online to buy and do business, ezine ads will become an increasingly important part of your success.