That project is scheduled for next summer and will use existing ski lift towers. Also, Brighton wants to upgrade its existing Snake Creek triple chair, which stands on the Salt Lake County side of the mountain, to a 4-person lift. A connector lift between Brighton and Solitude ski resort is also on the drawing board. But he sees Utah reaching out to attract international skiers. A dusting of profits doesn't necessarily come with Utah's modest increase in skier visits.
Local resorts are privately owned, so financial information is their secret.
But declining sales and profits can be inferred from a recent National Ski Areas Association poll of Rocky Mountain ski resorts. Each resort surveyed had increased expenses that more than offset its higher gross revenues. That 1995 National Ski Areas Association survey lumps data collected from the Utah ski resorts of Alta, Deer Valley, Powder Mountain, and Brian Head with resorts from Idaho, Montana, Wyoming, New Mexico and Colorado. Ski resorts must continue to cater to aging Boomers and their families. The implications are significant.