In short order the small brewers will experience pressure from the larger controlling company to make more profits quickly and in order to do so, product costs will be trimmed. We would not be surprised to see a corn Celis White or rice WinterHook. Thus buying local and regionally produced beers or beers from companies who are not owned by larger megabrewers is the only answer to prevent beer from becoming cheapened. Small breweries have not forgotten that brewing is about the beer and not just selling it to people who can t appreciate it. Drinking a beer engages all the senses in the living present.
Beer is a social beverage.
It is about community. To share a beer means to be engaging your senses and the senses of another person in appreciating and sharing feelings, sensations, hopes and dreams. To prevent this sharing from slipping eternally into the dark pit of sexual politics that pervades the bar scene, good beer must be shared. On Relationships and Beer 20 a. If beer engages the senses in the living present then sharing it means we are sharing vulnerable parts of ourselves.