This happened three times, with each iteration resulting in a revised version of the vision and values which was then sent back down the organization. The 50 executives reconvened to finalize the document on the fourth iteration. At the same time, a Balanced Scorecard Approach was introduced, running the business around People, Results and Customers. One of the QualTech processes was used by PRC in evolving its Breakthrough Objectives and Priority Activities under this Balanced Scorecard. Each of the three blocks is kept in balance.
Finance owns the Financial block and Marketing owns the Marketing block.
Once again, an iterative process was used and the results tested with the executive group. While these Breakthrough Objectives are re-visited every year, they have stayed fairly constant. Once these Breakthrough Objectives were finalized, the next phase involved putting behavioral descriptions around the values. These behavioral descriptions were called Key Performance Factors. Once again, an iterative process was used, beginning with executive interviews to illicit behaviors that reinforce the stated values.