If you were going to open a fitness center, you would need to understand the physiology of the human body and principles of proper nutrition. If you were going to open an automobile repair shop, you would need to understand the mechanical functions of an automobile. In the specialty coffee business, you must have an extensive knowledge of coffee and all the information necessary to select, prepare, handle, and store it properly. This information is not only essential for preparing an appealing product that will attract your desired clientele, but will also be necessary for you to select purveyors and equipment wisely. Great Location Location is of the utmost importance to just about every retail business.
Location is especially critical in the food service industry.
A great location, will help offset a lot of mistakes and challenges. However, not only must you find a great location, you must also convince the property manager or owner that you are the best possible candidate for that location. Your business plan and your ability to sell yourself and your concept will be essential to achieving this goal. And finally, you must be able to negotiate a lease that will provide the necessary conditions for you to succeed. The next thing you need to possess is an attractive, immaculate, and efficient physical plant.