Write Clearly and Briefly Try to write as clearly and concisely as you can when you write for the Web. Readers should be able to understand your point with little effort and time. Most readers do not read Web pages word by word. Instead they quickly scan the material to find the information they need. Organization of a Web page should make information access as fast and as easy as possible.
Lists are good for grouping related items.
Do not hide important information in text. Web readers don't like to read long paragraphs. Important information should be stated close to the beginning of a section or paragraph. The example below shows a writing style that should be avoided. The apple is one of the oldest cultivated trees.