Good conversation is work, and often forms the path of discovery toward profitable new products, markets and processes. Good conversation is more than just talk. Toddlers can talk. People who don't care what listeners think can talk. Good conversation is more.
Good conversation is, first of all, an exchange.
It's trading ideas and observations in a way that enriches all participants. It's listening and responding to observations and interpretations from others and reaching joint understandings. Good conversation also is informal. Informality gives permission to relax, open up and share. It's OK to joke, or be kidded by others.