It could be a personal digital assistant, it could be a phone, it could be your TV or your refrigerator. No matter what the technology, Kapoor s framework for thinking about new businesses is well developed and includes the aspects of motivation, communication and relationships. Aspects that organizations, and therefore leaders in the digital environment, must reckon with. Motivation to buy has gone from a few possibilities to abundant possibilities. An example is the vending machine that prompts you to buy entertainment as well as a beverage.
Communication is no longer one way.
Two-way personalized interactive communication allows someone to shop on Lands End s website guided by a customer service rep. The implications for education here are also far-reaching. Relationships are fluid, and variable relationships have replaced rigid long-term ones. For example, firms that were once rivals, such as automotive companies or aerospace firms, are now working together to develop B2B exchanges. Like other leaders of Internet companies, Kapoor sees the biggest constraint to growth as the amount of talent they can attract.