Cash Gift GIFT OF CASH . Monetary assistance can be translated into specific relief items such as food, clothing, tarps, water, water purification systems and medical supplies as needed. Easier to transmit funds that to transport physical goods from out of the area. More cost-effective to purchase food from the less affected neighboring areas. Purchasing power of the U.S. dollar allows Red Cross to maximize the value of cash donations.
Cash helps invigorate the economy of the area hit by disaster.
Individual donations of clothing and food take time and space to sort and distribute. Red Cross chapters are not set up to do this. Our volunteer disaster action teams go to the people affected and help directly in the field. All Red Cross disaster assistance is free, made possible by voluntary gifts of time and money from the American people. .