By measuring factors other than performance, FundEnterprise can help investment companies position their funds using other key criteria such as tax-efficiency, manager tenure, consistency and more, regardless of market cycle. In addition, by identifying vulnerabilities, FundEnterprise can help identify areas for improvement. FundEnterprise contains five pre-formatted reports that are in spreadsheet format, enabling infinite flexibility in formatting and sorting. In addition, users will be able to build their own customized reports. According to Bill Chambers, president of Wiesenberger, Fund companies share the same challenges.
Investors tend to focus on a select group of hot-performing funds.
But as a result, investment decisions may be made based on just one measure performance which means that investors may select inappropriate funds or potentially move their money around at a loss to chase better numbers. Our investment industry clients were looking for a way to give their sales teams and investors a more meaningful way to identify appropriate funds. We believe that this product is a significant expansion to our product line, added Chambers. We're known more on the sales side, for software solutions designed to help registered representatives present mutual funds and other variable products to their clients. Now we have something to offer our clients on the marketing side, which we think will make a measurable difference in their ability to attract and retain assets to their funds.