The localized Lycos site targets the growing Philippines Internet market. With the launch of Lycos Philippines, Lycos Asia s reach in Asia now includes eight localised sites in seven Asian countries and also expands an already dominant Lycos global network which now covers 80 sites in 28 different countries. Content is developed in collaboration with regional and local content providers, some of whom are home grown Internet startups from The Philippines. The site also provides users a comprehensive array of top quality information and services including search, local directories, free e-mail and homepage building and channels of special interest and relevance to local communities. Ms. Mary Ong, CEO, Lycos Asia said at the launch today, We strongly believe in bringing Asian users the most exciting and fulfilling on-line experience available today.
Localisation is key in our endeavor to engage a culturally diverse audience in Asia.
We have demonstrated that we have done well in all the countries that we have launched and are entering The Philippines with the same goal in mind. We have already put in place a number of partnerships with local content providers. On top of that, we have brought some of our key partners from the other parts of Asia offering content that is relevant to the local Internet community into the Philippines portal site. Together with our partners, we will have the required depth and breadth in our portal content to keep the users coming back. In addition to content, Lycos Asia offers world-class community services and tools that encourage community building.