This one you need to pay particular attention to. The customer asks you to provide a sample of a web site with little direction as to his marketing plan or direction. 99 times out of 100 they won't like it and it moves the developer into an endless cycle of presentation and refutation. This is the standard way of managing for small businesses and large businesses for that matter. This means that the customer has no marketing plan or any idea what he wants to do with the web site.
Customer seems extremely busy.
Difficult to set aside any time to meet with you to really get down what he wants in a site. In most cases you should be dealing with the Marketing Mgr and not the President. If the Marketing Manager does not have the authority to make decisions about the site, he is working for a President who cannot delegate authority to other people. This means endless approvals by the President for every site issue. There is no marketing plan that your customer can refer to that includes e-business.