The effectiveness of banners is related to where they are displayed. We offer two suggestions. First, use a public relations person or office if one is available. These people know how to get your message to your target audience and they often have contacts with the media and know how to prepare and submit your message so it will be used by the media. Second, do not pay for publicity.
All media survive by selling advertising.
If you purchase advertising from one medium, you can expect to pay for it from another. Not all PSA's have equal effectiveness. If possible, have a local official or celebrity do a news release or a press conference. Although a fishing derby can be a good fundraiser, an entry fee will probably reduce the participation, especially if it is a first-time event and is targeted at youth. An entry fee can also discriminate among different participant groups.