Flat fees force smaller advertisers to pay a premium when a commercial only airs a few times. The actor is also contractually barred from appearing in any other commercial selling a competing product. If commercial airs on a limited number of major cable networks, the actor would receive far less. Less than the minimum wage. Advertisers say they don't have the authority to include Internet usage in the commercial contract even though they've already spent millions buying and creating Internet-only advertising agencies.
Advertisers refuse to provide accurate monitoring records of commercial usage.
They demand we trust them. The study reveals actors can't afford to trust advertisers. Network is just as valuable today as it ever was. And, since cable now delivers nearly the same share as the big six networks, it deserves the same payment system. Advertising revenues are up dramatically.