If they use marketing materials generated by their home office, they'll miss most of their target market. Home office advertising departments are like ad agencies. Typically, they default to the emotional appeal. For the agents in northern California, that is the kiss of death. The truth is, they don't want to hear from you.
Greens respond to facts, figures, comparisons and analyses.
That you are intelligent. That you have something they can wrap their minds around. That your idea, product or service is superior. So, before you arrive, jot a few logical, substantiated reasons they should listen to you. And, be prepared to back them up.