It's no wonder that even the smallest shops are carving out niches on the Web. Geared for speed and simplicity, these services typically require you to build your site using their templates and design tools. Fortunately, the included design tools deliver very professional results. Store , produce sites that look similar to one another. If you already have a site, or if you are planning to design your site with an application like Macromedia Dreamweaver, be careful when selecting a service.
Exposure is key to a successful site.
And these products are taking interesting approaches to putting your site in front of potential customers' eyes. Many of the services here include tools for banner exchanges and search engine submissions. Microsoft's new offering, bCentral , goes so far as to be a portal for small companies doing business on the Web. Store exploits its sense of community to drive traffic to your site. And partnerships let you reach new customers by tapping into established sites.