And be sure to communicate personally with super affiliates when there is a new promotion or offer. There may be some super affiliates that demand a higher pay rate than your standard rate. This can put you in a bad situation if the super affiliates communicate with each other, so proceed carefully. The safest bet is to build performance levels into the relationship. First, a super affiliate is a superb email marketer.
Many affiliate programs prohibit the use of email to promote their programs.
The truism here is that super affiliates know what works in affiliate marketing better than most affiliate managers. With too many affiliate managers, affiliate marketing is synonymous with getting their banners on as many sites as possible. Another area that is not exploited nearly enough is the two-tier concept in which talented affiliates can groom subaffiliates to earn referral fees for themselves and the super affiliate mentor. Super affiliates also utilize autoresponders, such as AWeber , to send more than one response to a prospect, a maneuver that can substantially increase affiliate profits. And super affiliates are testers, copywriters, and search engine gurus.