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Innovators pursue new technology products aggressively.
This is because technology is a central interest in their life they often make a technology purchase simply for the pleasure of exploring the new device's properties. They are looking to minimize the discontinuity with the old ways. They want technology to enhance, not overthrow, the established ways of doing business. And above all, they do not want to debug somebody else's product. By the time they adopt it, they want it to work properly and to integrate appropriately with their existing technology base.