Before applying, candidates go through the same decision process as customers. Describe opportunities, not jobs or employment. Make sure the vision and mission are visible. Omit trite missions. These are turn-offs.
Good people know other good people.
Get referrals at forums, from current team members, vendors, customers, and business associates, even your candidates. Get candidates to draw their organization charts at current and prior jobs. Get names where possible. If the candidate is too light or too heavy for a position, you now have others to go after. Qualify these candidates by asking how strong they are during the course of the interview.