In moulding these qualities, the role of the family is paramount. It demands a high level of general education available to all, and with adequate incentives to attract those with ability to undertake advanced studies. Freedom of enterprise means the right of an individual to work in the callings and localities of his choice and to contract about his affairs. It requires the preservation of free competition. The right of an individual to hold private property is essential to freedom of enterprise and important in the development of human personality.
Home ownership is a significant platform for stable family life.
Profit-making in a competitive society is the spur to increased productivity and rising living standards. Liberalism recognises the need to provide social services to help those who cannot support themselves and to maintain vital health standards. Because it believes that self-help is the best help, it opposes the development of the Welfare State. To the Liberal, voluntary providence is an important virtue. In consequence, superannuation, insurance and savings scheme merit encouragement.