Price is largely regulated by the world supply and demand. Chamomile is presently being produced in countries with low labour wage costs. This can make it difficult for an Australian farmer to compete unless there is a fair degree of value adding. However, there appears to be potential for premium quality lines in niche markets as Australian produce becomes sought after as a 'pollution free' product. The primary product, dried flower, is generally sold as a dried whole flower-head.
Harvesting is by hand or special machinery with expensive sorting and stem cutting equipment.
The drying process is simple and done on the farm with low technology if you are prepared to rely on the weather. This may be supplemented by using a gas, solar air heating or heat pump system. The flower can undergo further processing on the farm beyond drying. As evidenced from the range of products available in the supermarket, most chamomile in Australia is consumed in tea bags. This milling is a relatively simple process not requiring complex or expensive machinery.