These clubs are sold where the kids are, such as large sporting goods stores in malls and sports retailers. The golf industry as a whole is in for a period of rough sledding. Sales are down, Asia isn't buying, and profit margins are shrinking. But if you peek into the once-ignored world of junior golf, you'll find La Jolla Club riding its own personal tsunami, equipping the young Tigers of the 21st century. Tony Allison has been writing about the business of sports for four years.
Golf remains both a passion and an eternal mystery.