It helps people not only feel good about you, but encourages them to make their own decisions. A manager's job is always to push decisions as close to the customer as possible. When our daughter was young she used to measure the value of her days based on how many new friends she had made that day. Our goal as a company is never to have customers, clients or members, but friends. Friends are people you trust who will always keep your best interest in mind.
Life is filled with inevitable obstacles.
We cannot always reduce the obstacles, but we can increase the goal. Exciting goals have energy. It's exciting to make new friends, and easier than you think. Who knows, maybe they will be. Don't let your people pumps run dry.