The time of self-denial is over. We know the emperor has no underwear. Fruit is beyond the stage of introspection. It has identified the culprits. It is set to raise capital by selling non-core assets.
Liquidity is here.
Profitability is coming. I know, I made that word up. Pro Player and Fans Gear are Fruit's sports apparel brands. This is high margin turf for Fruit to grow beyond what many might consider commodity undergarments. Then again, it's not as if Fruit's BVD undies or Gitano jeanwear are white bread.