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Laughter really is the best medicine.
Read this review. Read past issues of the Advertising Tips newsletter . Whenever you're writing something for general consumption, there's one thing you have to do, and that's grab the reader's attention. You should aim to answer at least two of these in your first paragraph, and leave your readers wondering about the other three in order to entice them to read further. So, whenever you're writing, keep these questions continually in mind.