Send me a gift. As with any business, some customers are worth a lot more than others. The company might determine who the 10 most frequent washers are and invite us out to dinner as a group to find out why we come in so often. You'll need customer e-mail addresses for any of this to work, so start collecting them now. Request them on forms your customers fill out, give incentives for providing them, and tell your customers what they'll get as part of your e-mail club.
Every address represents a relationship, so treat it that way.
When you collect customer e-mail addresses, you're building an asset that gives you a major advantage over competitors. Treat it like gold. If you want your banners to sell better, visit BannerTips. Save time and effort when you have to create your next banner. If its time to start selling products on your Web site, award-winning FREE MerchantWorks tools and info can help you get there fast.