3 cr. hrs. Includes tariffs, group travel, customer relations, and introduction to Sabre Airline Reservation System. 3 cr. hrs.
Enrollment requires prior approval of program advisor.
For each locale, students learn about transportation, lodging, restaurants, tour companies, major points of interest, as well as pertinent cultural and historical information. Students develop plans for simple meetings and major conventions. 3 cr. hrs. This course takes a marketing approach to both these areas. Through lecture and hands-on experience, students learn processes that go into turning assets of a community into a marketable tourism destination and steps that go into creating a tour.