Address scrubbing improves data reliability for demographic profiling and list management by updating address files monthly rather than quarterly or annually. This process also enhances demographic reporting. When a consumer visits a client Web site, they will be presented the opportunity to sign up for the current promotion. Then the information is instantly transmitted to Young America and directed into PAL, its relationship database. PAL will process the order, ship the end product to the consumer or enter him or her automatically into the sweepstakes.
Consumers also can track their order or entry status online.
Consumers receive a verification number for each form they send. This is yet another innovation that adds to the success of your fulfillment program. Much like a traditional teleservices representative, a Cyber Rep answers inquiries from consumers via e-mail and the Internet. A consumer can submit a question via e-mail or Web form, or request a call back from a customer service representative. The Cyber Rep will research the inquiry and respond to the consumer within the specified turn-time requirements.