Nietzsche argues that everyone has a bias.
Every researcher brings their biases into the research setting.
In qualitative work there is an active attempt to become self-reflective on bias issues and to look at the setting from multiple points of view. In quantitative work, there is also bias and attempts at objectivity are arrived at through triangulation. To establish objectivity we propose to include the perspectives of researchers from different disciplines and to enlist researchers who have reached positive and negative conclusions in prior studies of logo corporations in this industry. We also intend to include the voices of workers, managers, government, union, and NGO in the study. There have been studies that have been quite positive about this industry and those that are critical.