Each advertising situation is unique. Both the recommended frequency level, and the time frame used, have to reflect the brand's individual circumstances. Gross rating points measure the total volume of your schedule's audience delivery. They're the sum of the individual ratings for all media vehicles in your frequency . Dividing gross impressions by the appropriate population base and multiplying the answer by one hundred is another way to calculate GRPs.
Impressions are another way to express audience size.
Each exposure to your advertising is an impression. Multi lying your target ratings times the applicable population universe, and dividing by one hundred, equals target impressions. Net impressions are a form of reach . The target prospect is counted only on the first exposure. A medium's rating is its audience size expressed as a percent of the measured universe.