Unfortunately, in today's marketplace, jewelry shopping can oftentimes be a confusing experience. Since there is so much competition in the field, you can expect to receive conflicting information, most of it intended to sell you rather than assist you. It's also a good idea to look for a store with an in-house jeweler so any sizing or custom work can be performed on the premises. Most consumers have difficulty choosing a wedding ring because of the many variables involved in diamond quality and value. Allowance of sufficient time in advance of your wedding date is essential.
Good salespeople like to share their knowledge and experience.
Visit a number of jewelry outlets. Take good notes and compare them as you shop. Don't make snap decisions. Think about it overnight. Trust yourself and your own eye.