Many news announcements draw information from the same reporting agency. Each may offer a slightly different angle or title but contains essentially the same content and hits the corporate data pool with equal velocity and weight. Instant information does not mean current information. Trade magazines and other industry news sources may publish relatively old information that appears fresh because of a recent publication date on the article itself. The search engine may recognize only the publication date as important and pull in this older information with the same force and vigor as it does the truly new information.
Companies often use a marketing vehicle that has little bearing on what they are actually selling.
Hot marketing terms and packaging styles can mislead the information gatherer. All this may be true, but it was really selling data mining software tools under the popular wrapper of business intelligence. In the business intelligence world, this announcement would qualify as largely irrelevant. At the same time, it might prove insightful to rivals selling similar data mining packages. Because of the free-wheeling nature of the Web, any organization can and does place its own propaganda on the Net.