This competition is implicit once we acknowledge that the medium contains an ideological bias. And it is a fierce competition, as only ideological competitions can be. When media make war against each other, it is a case of world-views in collision. On the one hand, there is the world of the printed word with its emphasis on logic, sequence, history, exposition, objectivity, detachment, and discipline. On the other there is the world of television with its emphasis on imagery, narrative, presentness, simultaneity, intimacy, immediate gratification, and quick emotional response.
Children come to school having been deeply conditioned by the biases of television.
There, they encounter the world of the printed word. They are failures, but not because they are stupid. In time, the type of student who is currently a failure may be considered a success. There is no reason to suppose that such a form of knowledge must always remain so highly valued. Print stresses individualized learning, competition, and personal autonomy.