With the best of intentions, almost every repair shop has taken a job that has not been in the best interest of the customer, and ultimately their shop. Taking business that does not fit your strengths has at least three ill effects. The third negative effect is bad word of mouth from a customer that won't be coming back to your shop. Knowing which jobs to turn away is as important as the work you decide to do, and will ensure that your quiet little voice won't become a dieseling squeal.
Every shop wants to build a clientele that generates profitable repeat business.
What separates the winners from the losers are shops that are able to determine which type of work and customers are most profitable, and then cultivating that business. This involves a shift from doing whatever work walks in the door, to proactively offering incentives to repeat customers, as well as, promoting the type of work that your shop can do profitable. This is a multi-step process, which involves analyzing your shop's capabilities and your customer base. After you understand the type of work you do best and which customers are profitable, your next step is to design a program that targets those customers with the kind of message that appeals to them. Feel the Power of Information Finding a shop management software program that can store your customer database and provide the business answers you need, is critical.