We go to great lengths to make sure our furniture exceeds the customer's expectations with regard to quality, value, durability, and livability. In 1989 Gold and Williams successfully launched their upholstered furniture company, The Mitchell Gold Company based in Taylorsville, North Carolina. And they are the visionaries for the company, responsible for overseeing its sales, marketing, and design. Perhaps it was while he was growing-up in Trenton, New Jersey, that Mitchell Gold first thought of real furnishings for real families. Now, with his own furniture line of relaxed easy to care for furniture, everyone is allowed on the living room sofa.
Gold is no stranger to the furniture business.
Before heading-up his own company, Gold was a furniture buyer at Bloomingdale's, a manufacturing representative for Perugina Chocolates as well as for the Lane Company. In addition, he was the gallery director and national accounts director for Lane. I consciously design with the idea that someone will buy one of our sofas and still be in love with it 10 years from now. It had to be comfortable, good looking, affordable. Hailing from Texas, Williams started as an Art Director for Seventeen Magazine in New York.