In fact, guilt may be the only real motivator behind consumer s acquisition of pure information, for it ties closely to the anticipation-driven nature of consumer desires. Consumers acquire many information products and services in hopes of bettering themselves. Encyclopedias were information-oriented guilt purchases by families, statements about the value placed on the education of their children. The same guilt was also an important motivator in the early purchase of home computers as information tools. The use of guilt and obsession have been convincing triggers for seeking information.
Infotainment is the desire behind most casual magazine and newspaper reading.
Infotainment is entertainment you can use, and a likely new media wild card. The consumer electronics, communications, and computer industries are on the verge of delivering a host of new products and services to the consumer marketplace over the next decade. The products and services most likely to avoid the fate of fads like CB radio will combine multiple levels of desire into a compelling new experience. Different players will be expert at satisfying particular desires. Consumer interactive new media is being targeted by multiple industries today.