If our product is good, we won't get many requests for refunds. If we're putting out junk, we'll get what we deserve. If we were selling a book in a store, a customer could certainly buy it, read it and return it for a refund. We have to look at the big picture here. An online business will have to absorb losses just the same as any business down on Main Street.
Guarantees are mandatory to represent top customer care by an online professional.
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