But while quality of life is an interesting concept, it usually is viewed as too intangible to be useful in guiding planning efforts. Outdoor Recreation in America , Roper Starch Worldwide, 1996. Finally, outdoor recreation can increase appreciation for and understanding of our environment and provide opportunities for children to learn. Yet, the strong trends driving the increases in demand for outdoor recreation and its growing importance and value to our nation offer us an opportunity to consider seldom-used techniques for better delivering recreational services. Thinking of outdoor recreation activities as products or brands, of course, suggests applying the principles of sound, private-sector marketing as an approach for meeting recreation demands and providing satisfying outdoor recreation products and services .
Loyal customers rely on their favorite products week in and week out.
They don't have to worry whether they're getting the best deal because they know the brands they love deliver the best products at a good valure every day. They offer enlightened ideas and guidance for examining new ways of looking at public sector outdoor recreation management . Selling a product, even to an eager customer, is very different from giving it away. In an increasing-demand environment, additional funding or investment will be required for both public and private sectors if we are to improve the quality and amount of opportunities in the years ahead. A focus of energy and resources on investing in those options where the returns will be greatest.