An organization's mission is a statement of the basic purpose that makes this business different from other firms. Establishing Goals and Objectives. A goal is an end state that the organization is expected to achieve over a specified period of time. An objective is a specific statement detailing what the organization intends to accomplish as it goes about its mission. Goals and objectives can deal with a variety of factors, such as sales, company growth, costs, customer satisfaction, and employee morale.
Goals can also span various periods of time.
Goals developed for different departments may conflict with one another. The optimization of conflicting goals requires insight and ability. Establishing Plans to Accomplish Goals and Objectives. Once goals have been set for the organization, managers must develop plans for achieving them. A plan is an outline of the actions by which the organization intends to accomplish its goals.