One author cites that during their career college athletes have to deal with a lot of physical and mental stress. When athletes see corporations, the NCAA and their own universities benefiting from their athletic talents, they want a piece of the pie. The view of Charles Pharms is shared by many other college athletes. The athletes are what make the money for these enterprises. These athletes feel they are entitled to at least a portion of this money.
Many athletes feel that they are being treated as professionals rather than the amateurs they are.
They only reason they can still be called amateurs is because of the NCAA rules that prohibit them from benefiting from the revenue they produce for their respective colleges. In his book, Dick DeVenzio supports the view of these athletes. He points out how athletes sacrifice many things in order to be a successful college athlete. He describes how many athletes lack many of the social benefits colleges have to offer. This is because between practicing and studying the athletes have little time for other activities.