All five panelists set out to provide a specific product or service to a clearly defined market. All still provide these products or services, in evolved forms. All listened to their customers and were drawn into new, expanded markets. It is easy to be obsessive about a business located in your home. Strangers invade your home.
Family gets in the way.
Your desk doesn't clean itself. Voice mail, e-mail and fax machine beckon at all hours. You must establish boundaries covering such areas as family involvement and interruption, hours of operation and separate space for the business. I solved one of these at the suggestion of a young daughter by wearing slippers in my library and shoes in my office, even though it's the same physical space. A home-based business starts up like any other.