Gulf Business Magazine Subscribe to Gulf Business and receive 1,000 FREE Skywards Miles, and the chance to win a further 100,000 in our quarterly draw. Charles Schwab delayed by 20 mins. Since then, the company's business in the region has grown between 30 and 40 per cent annually.
Kids are the same everywhere.
About 30 per cent of sales are to under 15 year olds, although the prime target market is 18 and 19 year olds. Unlike his counterparts at adidas, Brian Carroll, Reebok Middle East's corporate marketing manager, sees a significant difference between the Gulf market and those in Europe or the United States. In Europe, for instance, replica kits are big business, but virtually non-existent here. The kids here follow the latest style and fashion. There is not the same blind following of the local teams.