We tend to shop at the same places, buy the same brands, and listen to the same music. And the industry sometimes falls behind on our demands and sudden trend swings. So it infiltrates. Now hidden behind the top 100 at music shops lay small label recordings, and behind every mega clothes market lays a smaller less noticed one. And hidden behind them lies the world of independent goods.
Independent companies tend to be at less popular locations that cater to a select crowd.
But the recent trend has been conventionalism turned anti-convention and the results have been all too bittersweet. Imagine your local band suddenly becoming spotlighted, the clothes brand you support suddenly a generation icon, and the sudden prevalence of groupies worshipping and pretending they are part of a scene you've always been dedicated to. And suddenly the fabrics or your individuality have been stripped, the geniunity of your lifestyle cloned and watered down, and everything you ever stood for now capitalized on by zealous business men in suits that are the antithesis of what you represent. Of course there's the good. And often with the trend comes more and more followers, some just conformists or capitalists, However, others are contributors.