The primary purpose of developmental counseling is to develop subordinates who are able to achieve individual and organizational goals and prepare them for increased responsibilities, not to separate them from the Army. It must also include the type of discharge that could result from separation action and the effect of each type. Evaluating is rating performance in terms of one's currently assigned position.
Evaluation is an assessment of a soldier's current duty performance.
Development is focused on improving a subordinate's potential. Make time available for leaders to prepare and conduct developmental counseling sessions. Successful counseling requires preparation by both the leader and the subordinate. When possible, the leader should counsel the subordinate during the duty day. Counseling after duty hours may be rushed or perceived as unfavorable.