Both Tocquiny and Chandler say that the young glamourize the industry far too much. She adds that marrying that perspective with the right level of energy is an important step and a major challenge. Always Appreciate Your Family Chandler says may people enter the field assuming they know more than the audience, but he says this is a wrong assumption. In the 60s, people began to realize that consumers weren't idiots. It's important not to talk down to an audience, but to have a sense of irony and humor.
Advertising is ultimately a collaboration of intelligent people who respect an audience.
Tocquingy agrees that you have to approach advertising from a collective perspective. An agency is more like a family. You have to pull together and have communication goals because you succeed and fail together. You have to like other people, be empathetic and a good listener. It's also important to be perceptive and know how another person is feeling.