Q Manual 11 Oral Presentations 11.1 Importance of presentation skills How effective you are at working with people depends heavily on your communication apabilities.
Communication is the means by which people share words, ideas and feelings.
The ability to present effectively is growing in importance in the workplace, schools, universities and in the community at large. Business professionals, politicians, sports coaches, sales people, people in service industries, lecturers and anyone, in fact, who deals with people, needs good speaking skills. Television, video and the internet have had an enormous impact on audience expectations. Long, colourless dissertations are simply unacceptable to today's sophisticated and discerning audiences. In order to be successful, it is imperative that the speaker is clear, informative, entertaining, convincing and brief.