Campaign 96 will provide the real-world backdrop for each of the central issues discussed during the term. Mass Communication and Public Opinion. Studies 351 or 371 strongly recommended. This course explores enduring research questions concerning mass communication and public opinion. These issues are then investigated further through a review of relevant research in sociology, political science, social psychology, and mass communication.
Emphasis is given to recent research dealing with the impact of the media on public opinion.
Seminar in Media Effects. Studies 361 or 381 strongly recommended. May be repeated for a total of 6 credits. Section 001 - Societal Effects of Mass Media. The purpose of this course is to investigate and develop the macrosocial perspectives on communication processes.