Duramed Pharmaceuticals hopes that the development of Cenestin will be the first step in a long-term program to become an industry leader in women's healthcare and hormone replacement therapy market. Today's men aren't embarrassed to spend time on personal grooming activities such as exercising, dieting, hair coloring, and skin care. Increasingly, men recognize the need to be youthful-looking at work. And, sex appeal and self-esteem are top priorities. Recently, Roper Starch conducted a national survey of men, across occupational categories, on behalf of the makers of Just For Men haircolor products and The Fashion Association.
Findings show that today's men are placing more importance on grooming than ever before.
And they aren't afraid to admit it. Eric Hertz, executive director of The Fashion Association, agrees with Selbert. New male behavior trends are not limited to grooming. Men are more concerned about their overall appearance and have become significantly more fashion-conscious. When they shop, they are increasingly looking for stylish clothes of good quality.