What a newsletter produced that way saves financially, it loses in compelling presentation. One of the most important aspects of newsletter production is consistency and, even more important, its role in shaping coherence with the whole identity of your store. Elements from the newsletter should be used in the store. For example, the look of flyers, product signs, posters, department headings, anything connected to the physical experience of the store, can originate from newsletter design and vice versa. These things almost become icons, and the newsletter can set the standard for that.
Inconsistency creates a disconnect.
Your impact comes from consistency. This means something to people, whether they know it consciously or not. Newsletters can also be your launching pad for other successful marketing campaigns. Our inspiration was to carry the info we've been printing throughout the year, something for people to hang on to. Other indirect marketing campaigns, such as publishing community health practitioner guides, can also provide a service and generate revenue.