American Express chose Custom Loyalty Networks to launch BlueLoot, a rewards program for Cardmembers with Blue, the credit card introduced by American Express in September 1999. The more than 50 brand-name reward offerings reflect those interests, with books and music, electronic equipment, sports and travel gear, and more. Check out the BlueLoot site. To create a GO Network branded identity, retain existing members and attract new members, the company chose Netcentives' Custom Loyalty Networks to develop the GO Awards program. In conjunction, GO Network launched an affinity credit card with MBNA, which awards cardholders one point for every dollar in purchases.
Awards are redeemable for merchandise from the online GO Awards catalog.
Merchandise includes mountain bikes, personal organizers and MP3 players. LookSmart is a leading online navigation company whose mission is to be the global standard of online navigation. LookSmart chose Netcentives' Custom Loyalty Networks to create RewardMall, a custom-branded online mall that rewards users for shopping at a broad array of top online stores across LookSmart's properties. Through its partnership with Cox Interactive Media, LookSmart also offers one of the largest collections of quality local Web content in more than 70 U.S. markets. Lycos the fastest-growing Internet portal and the world's largest online community, chose Netcentives' Custom Loyalty Networks to build a strategic program designed to reward and retain Lycos' best members.