Being able to allow visitors to your site to setup their own preffered colour scheme and navigation is one way this technology can be used and if people like using your site they will browse longer and are more likely to remember it and return. Another interactive application is on-line shopping where clients can browse your products, pick what they want and pay using a credit card. Using macromedia we can create high impact interactive sites.
Flash allows full screen animation and sound to be played through a browser.
Better still flash sites download very quickly.