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Customers who did stop and look were disturbed by other customers brushing up against them, talking, and speeding by. Retailers discovered that placing one product line at the end of this entry path helped introduce the customer to the buying process with a suggestive lead item. For example, I go to Men's Wearhouse to buy a suit. Upon entering the door I have my open entry point, and at the end are a selection of ties. Or if they offer a pair of shoes, we can then proceed to tailor the entire suit to those shoes.