If you can, get to know the local business journalists and become a reliable and factual source for business news. If you win their respect, they might seek you out when doing a story that could matter to you. Finally, read or watch your news media targets and ask yourself what their readers and listeners might like to know. You Can Use Below is a list of the kinds company news that might make good local business stories. While this list is far from exhaustive and is not guaranteed to result in coverage, these types of news releases just might get you mentioned in your local media.
Jobs are news.
If you have a real scientific market or industry-attitude survey that you don't mind making public, the media might be interested. This typically isn't front-page news, but grand openings often merit a mention and could prompt a later story. XYZ Corp. President Betty Blatz. If you have a new Web site or a major update to an existing one, let the media know. Some might mention it.