Because you cut down on the number of SKUs, the supply chain gets simplified and that saves costs. If tomorrow comes If you go through our brand list you will see that of the brand names that we have selected, many of them are absolutely unique in position. That s the crux of it. Tomorrow if there s a new position that emerges, a new consumer benefit area that is uncovered by one of our brands, sure we ll launch a new brand. There s nothing like a permanent situation in life.
Life is always dynamic.
Again remember, we re not just selecting names here. If there is a position that is occupied by a global Unilever brand that we want to pursue then we ll use that. If it s not, then we ll have a new brand. All variants must support the core position of any brand. It s a principle that we follow very, very strongly.