When you solicit feedback from your online customers, be sure not to take up too much of their time. Creating cool features on your Web site for a young audience is hard enough. Complying with a new online privacy act may pose an even bigger challenge. Display your privacy policy prominently. Tell people why you're collecting information, what they get in return, who will have access to the information, and how people can opt out of the arrangement.
Many businesses collect more customer data than they'll ever use.
Only solicit the data you need. A look at what can be done. Or start an online bulletin board, where customers can talk about what's on their minds. Build a Customer Database that Works Be clear about what you want your database to accomplish and let the design spring from that purpose. All rights reserved.