In fact, funding could be a critical component of your success or the reason for your demise. That share includes venture capital and private investment, two of the key drivers of entrepreneurial growth. Women entrepreneurs should consider seeking equity investments and equity investors should recognize the market potential of these increasingly substantial women-owned firms. The study polled 4,883 women business owners, all of them prime candidates for equity investments. Strengthen your management team.
Investors look very carefully at the leaders of companies they are considering for investment.
So, make sure you build a team with an impressive track record. Demonstrate marketing savvy. When you make your presentation to potential investors, make sure you have a realistic marketing plan and a clear business concept. Present both in a clear, concise fashion. Trying to attract investors can feel like an exercise in futility.