In addition, by starting an online consumer dialogue we start to establish a sense of community between the client and their audience, which can be developed further. We also initiate a word of mouth campaign, which strengthens the client's brand awareness and generates publicity. Lilia specializes in creating strategic alliances with online communities and websites to leverage co-promotional opportunities, reciprocal marketing arrangements and bolster online publicity. Event Planning Lilia has had over 15 years of experience planning events in San Diego and abroad, particularly in the Technology, Financial, and Entertainment industries. Media Planning Services Nigel takes a disciplined approach to the planning process applying primary and secondary research to drill down audiences identifying core target groups and their key characteristics including media usage, product preferences and motivating factors.
Additional services are available on a case by case basis.