We also need to analyze if certain functions need to be outsourced. The number one issue for UMKC is one of subsidy. Students don t care what the fee structure is. Our fees are high compared to other institutions. We need to acquire more scholarly and need-based scholarships to attract a variety of students.
Housing is an important issue to students.
Considerations for student housing include the security and safety issues. We know that students say they want programs that lead them to useful careers. UMKC needs to distribute attractive information. Marketing dollars do not represent a level playing field. For instance, UMC s view book costs as much as our entire marketing budget.