The various media which may be employed in these forms of the promotion function and the effects upon resulting buyer behavior will be evaluated and considered in their specific applications. Emphasis is placed on problem identification, analysis, and solution. An overview of methods, procedures, strategies, and applications in the management of channels of distribution of products and services from producer to final consumer sale. This includes retailing for consumer goods, personnel selling and sales management for business goods, as well as transportation and logistic services. Consumer behavior for household purchasing in the retail market and business buying behavior in the business market are also included.
Emphasis is given to problem identification, analysis, and solution.
A course which examines the unique nature of marketing sport both as a participatory and spectator event. Emphasis is upon understanding the synergy of marketing, sport and society. Consideration is given to marketing collegiate and professional sports. Emphasis is given to problem identification, analysis, and solution. A course to provide the student with a working knowledge of the principles and theory of business research applied specifically to the marketing environment.