These markets are attractive because of the huge demand openings. The assets here are very inexpensive and the biggest attraction is the low labor cost. The literacy rates are very high and this means a skilled work force. Noah also mentioned that making one acquisition could constitute a huge strategic advantage. In making an investment in these countries, the most important factor to be considered is the management.
Contacts are paramount, they are more powerful than money.
It is also important to understand the legal structure. One must recognize who owns the business and who actually controls it. It is important to understand the power structure and work culture. The same issue is looked at differently by us, here in the U.S., and by the industrialists in Eastern Europe. It is a tough process, and it is difficult to do business in Russia or Eastern Europe without understanding their business culture.