MRA has a distance learning program entitled The Principles of Marketing Research. This independent study program was created in response to educational needs expressed by the marketing research industry. Our Legislative Committee monitors and assesses government activity concerning the marketing and opinion research industry. In addition, MRA s Industry Action Council acts on behalf of our members for those issues deemed important, specifically respondent cooperation, legislative actions, and professional Standards, as well as keeps members informed on these important issues.
Legislation concerning our industry needs constant monitoring.
Although in recent months there has been less legislation directly aimed at marketing and opinion research, we still need to continue educating the public regarding the difference between ourselves and the telemarketing industry. We have members from all areas of marketing and opinion research. Complaints can be submitted via our web site. On the site is a complaint form that can be submitted right there online. Another option is to contact Helen Pelletier at MRA Headquarters if you do not have access to the Internet.