Before you can begin an email campaign, you need to build your mailing list. However, if you do not have an existing email list, there are several ways to capture the email addresses of your target audience and get their permission to email them. This marketing note offers insight into some various techniques that you can use to gather the email addresses and permission of your customers to send them email. While Email is an excellent marketing tool, it is also an outstanding avenue for ongoing customer communication, whether you are offering company news, an order confirmation, or notice of a special sale or offer. This cost-effective tool not only enables you acquire new customers, it can help you build your existing relationships with your customers taking them to a new, more personalized, level.
Email marketing generates much higher response rates than traditional direct marketing.
That, coupled with the low costs involved with email marketing, makes it a required element of your customer relationship management initiative. Building your own list provides an even greater benefit to your organization in the form of higher response and click-through rates as opposed to renting outside lists, which can prove to be more costly to your organization in the long run. Whether you're sending out a weekly newsletter, product catalogs or some sort of alert, there are several simple and effective ways for you to get people to subscribe to your mailing list. Below, we've listed several ways that you can build your list, but this is by no means a comprehensive list. Remember that anytime you are in contact with your customer, you should ask them to subscribe to your list.