Cannot be identified or reached. Difficult to identify and reach. Somewhat easy to identify and reach. Easy to identify and reach. Internet users are not part of the target market.
Internet users are a small part of the target market.
Internet users are a large part of the target market. Must be seen, tried on, or touched. Most purchasers want to see, try on, or touch. Some purchasers want to see, try on, or touch. Does not need to be seen, tried on, or touched.