Interactive displays take advantage of evolving video and communications technologies. The Massachusetts Turnpike Authority has installed interactive tourist information kiosks at each of its ten rest areas. During the loop presentation, viewers touch the screen to activate certain modules of information such as museums or other attractions by region or for any part of the Commonwealth. If well-sited, interactive programs reach people who do not normally attend hearings or meetings. Visual communication is very powerful, delivering large amounts of information in a relatively short period of time.
Interactive displays help people understand plans and complex programs.
They raise public awareness about projects or programs and reassure people that their government is listening. A public involvement technique using interactive video may be very successful in attracting broader participation. Strategic siting of interactive programs is imperative. Displays are also set up at non-transportation special events. The Colorado Governor's Office initiated a program of touch-screen informational displays in shopping centers.