John D. Schulz Copyright 2000, Traffic World Magazine.
Carriers see that websites and e-commerce tools are as vital for trucking as air brakes.
Webmasters in trucking have evolved from geeky little guys to some of the leading thinkers within their companies. It employs 70 people. The Internet has turned on stock brokers, real estate agents and travel agents- trucking is trying to remain relevant in an age when 'disintermediation' has become a genuine word. But there are pieces of our business that are commodity-like.'Bob Voltmann, executive director and CEO of the Transportation Intermediaries Association which represents middlemen in transport, said changes in trucking presents new challenges. The Internet changes any product from being unique to being a commodity.