To say the least, I decided that the subscribers of ezines was the market that I wanted to pursue. My first attempt at ezine advertising brought me 18 responses from 4 ezines that had free advertising and a total circulation of a little over 3,600. BUT, I quickly found out I was faced with a new challenge and again, the wind went out of my sails and my little boat was drifting. Well, I started the routine of subscribing and unsubscribing to find just those that accepted advertising. Working on a shoe-string budget, I wanted to test my advertising with those ezines that offered free advertising or those that were relatively inexpensive.
Circulation is definitely worth knowing.
Maybe the publisher only accepts checks by mail. By the time you go back through the newsletter, and this is if you kept it in your mailbox, you start reading through it to find out how to place your ad. Maybe you find what you need, but if not, you need to send an email to get more information. Remember, you are not the only one asking for this information. I had to spend time researching for the best deals.