To keep the impetus going Skandia Life's first step towards improving the event was to extend its sponsorship to include 2001 and 2002 with an injection of 1.5million. This reaffirmed the company's belief in the Regatta and the continued success, which it will undoubtedly have. Since 1995 Skandia Life has not only provided the al important funding but its support has been instrumental in developing Cowes Week into its highly successful format. Close contacts with the Cowes Combined Clubs and Cowes Week Sponsorship Limited have ensured that the event is very successful. The sponsors and organisers have listened to competitors' comments and suggestions, and used them to highlight areas for improvement and development.
Feedback is always welcome to help keep the event moving forwards.
This flourishing event has also been instrumental in helping Skandia achieve record business growth over the last 5 years and the company has enjoyed its involvement with the Regatta. Skandia has become one of the UK's fastest growing and leading life assurance companies with an award winning range of life, pension and investment products. Skandia Life Cowes Week sponsorship is a key part of its marketing strategy to maintain this growth. This year's Cowes Week will hopefully enjoy favourable weather conditions, which helps to make the event so much more enjoyable. The expanded Cowes Yacht Haven is the focal point of activity but the fun and enjoyment spills out into the High Street and surrounding areas.