Last month I barely scratched the surface on the topic of mailing lists. I mentioned that I subscribed to several lists related to public relations and marketing. I also shared the names of some of the top mailing lists. Well, keep reading, and at the end of the column, if you've been good, I promise a nice surprise for you.
Mailing lists represent both the best and the worst of Internet.
The best because they give people like you and me the ability to interact with people who share similar likes and dislikes. The worst because mailing lists come and go like the spring rains, and because there is no uniform or standard way of subscribing to lists. I have a friend in New Hampshire who refuses to get an e-mail address. With mailing lists, the issue is moot. Your mailbox is never empty.