Engineers tend to be more ambivalent because standards appear to limit their creative choices.
In 1984 I attended a management seminar at which Prof. Jim Utterback of MIT gave a talk on the life cycles of industries. He described the critical the role that dominant standards play in those life cycles. He emphasized the similarities in the life cycles of several industries including the automobile, airplane, typewriter, photography, and ice making. It struck me at the time that his analysis applied directly to the Personal Computer business in particular, and to high technology in general. By 1925 the number of manufacturers had shrunk to 38.