Give them attention. While you re waiting, walk a mile in their shoes so you can be better prepared to talk to them about how their feet feel. People patronize the businesses they do for an enormously wide variety of reasons. Often, it s location, though the Internet is changing that in a hurry. Frequently, it is mere habit.
Guerrillas know in their bones that the prime reason is the buyers have confidence in the sellers.
That is closely followed by the quality of the offering. And fifth comes price. To some people, fewer than 20 percent, price is the number one criterion. But those attracted by price make the most disloyal customers because they re easily wooed away by somebody offering a still lower price. Guerrillas build their businesses on loyal customers.