On Dec. 29, the company unveiled its kiosk in Rocinha, selling ice cream and mineral water. So far, so good. Rocinha's grimy streets to buy strawberry, chocolate, caramel, or vanilla cones. We are meeting our targets. In 20 days we have sold the number of ice creams we expected to sell in 30 days.
Brazil is the first country to set up small kiosks as an alternative to bigger restaurants.
As a result, the South American nation is the company's fastest-growing market worldwide. The Kiosk Strategy Almost half the 671 McDonald's in Brazil are kiosks, and the company has an aggressive marketing strategy that has brought it success and widespread name recognition. That popularity, however, was never easily accessible to the people from the sprawling favelas on the hills of Brazil's urban community. That could change as McDonald's and other companies realize there is money to be made in the slums. A few small pharmacy chains have opened in Rocinha, and branches of a major electronics chain can now be found just a few feet from old women selling bags of mangos or live chickens.