They can save the newspaper a lot of work and contribute to the image or message you want to project. A press kit can have multiple uses and include all of the above materials. Send it . Evaluate the response by checking the newspaper for clippings. Then use the information to revise and update your PR plan.
Every result has momentum.
Meet with everyone involved to review your results and decide how to keep your momentum building. The press release will describe the event and how it relates to the business. This could include sponsoring an event like a race, fundraiser, or community project. The release will profile the individual. Product release or announcement .