But you'll need to look at your product or service and see how you can make your offer more palatable and thus stimulate response. Finally, if after all three letters your prospect has not responded, you could still send a fourth, fifth, and final letter in order to obtain some useful information. Within 10 days after the offer's expiration, your additional follow-up letter could simply ask why they haven't ordered. But feedback is precious . It could help you to modify and refine your follow-up letters, your offer, as well as your product or service so that future prospects will indeed order from you.
Incomplete sales are wonderful opportunities to gather important marketing intelligence.
Nevertheless, both timing and timeliness are vital. In each of your follow-up letters, tell them why they need to take action soon. Don't just remind them of the deadline. Give them a sincere, logical, and justifiable explanation. Be relentless like a collection agency.