Perhaps the largest danger to any market entrant is that the product is completely outdated by a new approach. Just in time Customization Product substitution Atoms and Bytes European's often make the mistake of believing that they can charge the same or higher prices in the states. Furthermore, the US has extensive price laws. Almost any activity that could be construed as anti-competitive is illegal. Not surprisingly, distribution is the key to the US market.
Good products are always available, effective distribution in many ways is much harder to obtain.
The availability of overnight delivery has improved the reach of direct mail and Internet shopping. Developing a distribution strategy and a reward system for those who take the risks of marketing and distribution is critical. Historically products were introduced in New York, Chicago, or Los Angeles to create awareness and fashion. Increasingly Seattle and Miami are used as well. Many technologically based products are launched with a view to the adoption cycle.