He is a human being. He is a personality. John Daly is something that golf needs. In a sport where members of the gallery are not even allowed to perform bodily functions, people need to see players who are not robots. I would rather see a charismatic character like John Daly drive a 350-yarder into a lake on the next fairway than watch a technically sound robotic golfer prance around the green all prim and proper.
Golfers can seem ice cold.
The only thing ice cold about Daly is the beer in his hand after the round. His bouts with depression, alcoholism, etc. be damned. There are people out there who think this way. He attracts an audience. He adds excitement to a sport that can be downright dull.