The Individual is searching for a social identity and like the identity of the leader. The identify of the leader has high status and worth within the reference group Leader Behaviors Act public to demonstrate your core values and beliefs. Be true to your core beliefs. Values are demonstrated and communicated through choice and sacrifice. When a leader gives up something important for the group, this demonstrates a value Behave consistently Building Commitment Basis - Identification is the basis for commitment.
Individuals begin to view the organization's performance as reflection on themselves.
Individuals work to maintain membership and promote organization Conditions for Success Individual greatest source of affirmation is the organization. The individual begins to depend more on the organization in defining social identity and validating worth than on family, friends, and social groups. Feel needed Feels sense of worth based on organization role Sense of competency is reinforced by organizational role Individual feels secure in organization Individual identifies with mission of organization. Individual believes the group performs an important social role and benefits others. Leader behaviors Initial entry is important.