Beyond these products, Cook s Jewelers is looking forward to new products and ideas expected from the industry in 1997-98. Other than a desire for something different and an average age of 45, Cook does not see any prevalent demographic characteristic to his customers. They are about evenly split between men and women and range from people looking for a simple repair to those wanting to buy jewelry for investment purposes. The diversity of its customer base has supported the company s stability by preventing it from becoming dependent upon any group of people. The company reinforces its relationships with customers by sending them announcements of new products two to three times a year.
Every employee approaches each job with that attitude.
It s been that way for 30 years. We have a lot of long-time customers. I m selling engagement rings to sons and daughters of people that my father sold rings to. Cook s Jewelers works to reciprocate the support that the community has given it through the past 31 years. On a personal and corporate level, Raymond is involved in several community organizations, including the Watertown and Liverpool Chambers of Commerce, and the Watertown Rotary, Elks, YMCA, YWCA and United Way.