Use your own printed invitations. Use a post card. Have your sales personnel identify and contact targeted prospects individually. Tips for direct mail Tie your booth theme into your promotion. Use a color other than white or manila.
Hand write or type the address on the envelope.
Hand stamp envelopes - it looks more personal. Use a teaser on the envelope. Identify the show on the outside of the envelope. Important information about XYZ Show inside. Other places to promote attendance Use publishers' card decks.