Judging All entries are judged by a distinguished panel of creative advertising professionals. Their various points of view and individual disciplines ensure valid consideration of creative expertise. Results are tabulated independently to ensure accuracy and authenticity. The multimedia, star-studded show has earned the reputation as reflecting the professionalism, quality and creativity of the Southern California advertising industry. First and second place in each category receives engraved Belding Bowls.
Finalists receive certificates.
Individuals who participate in the creative work also receive personal certificates. Only the AAF has a grassroots network of more than 200 local advertising clubs that work with an able, highly regarded Washington staff. Because of this broadly based structure, coupled with its expertise in the nation's capital, the AAF is uniquely equipped to exert an influence at all government levels to ward off legislation that threatens to limit or cripple the responsible advertising of goods and services. The AAF strives to promote understanding of the function and value of advertising. Through its Advertising Educational Foundation, recently merged with the American Association of Advertising Agencies, the AAF and A.A.A.A. have established a jointly operated mechanism to continue academic research of issues affecting the advertising industry, to work to improve the quality of advertising education, to upgrade the public's perception of advertising, and to act as an information clearinghouse for the retention and distribution of significant materials on advertising.