If none of the above is applicable we try to construct a title that is as meaningful as possible. We sort many of the entries after the HTML-coded title in your document. That is the text you see in the browser's title bar, not the first heading on the page. The titles are not always as descriptive as they should be. When surfers use a search engine on the net and your page turns up they see what is in the title-tag.
Internet search engines weight words from the title-tags higher than other words from the document.
This means that the title tags are very important, and should contain meaningful, descriptive text, which easily separates your page from all the rest. It is easy to recognise and so far we have found no other pages with this name. When searching with a combination of these words, our page is placed high in the search results. Many HTML editors, for example Microsoft FrontPage, use the filename as title if no specific title is given. This is how you can change the text that appears in the title bar.