WNCI typically attracts plenty of younger listeners. WCKX had one of its better market shares and was right on WNCI's heels in the 18-34 crowd. Market fragmentation, the result of many formats aggressively pursuing listeners, showed impact, too. A year ago, WNCI scored almost double-digit market shares in overall ratings. This year, however, no one came close.
Listeners seem to have dispersed among many stations.
The Morning Zoo's slide may also be attributable to the performance of syndicated shock jock Howard Stern. The winter Arbitron book typically reflects listener interest in weather and traffic reports, perfect for Conners' news-oriented show. Although Corby slipped from No. 1 to No. 2, his talk show's strong performance will keep him firmly ensconced as WTVN's next local star after Conners. Although it slipped from the autumn ratings, it scored exactly the same overall ratings from a year ago. The station also was No. 2 among listeners 25-54, and Dino and Stacy in the Morning improved its ratings.