If it can't get an order or sell a customer, and if you can't make it the centerpiece of the ad, don't use it. Spend a reasonable amount of money. Don't expect good results unless you invest appropriately. Use saturation for hard-hitting impact. You can't get the job done with one spot.
Distinction is an effective tool for attracting people.
Don't select radio programs or formats for your own personal likes or dislikes , but rather for the audience you want to reach. The results from radio advertising build over time, and they are lasting results. Don't try to reach too many people all at once. Have confidence in your marketing consultant.