All advertisers may submit editorial to be published in the front section of the publication. Articles should be written in a way that will educate the readers as to new trends, products or general information which may apply to your industry. When submitting articles, write them as though the reader knows nothing about the product or service. We will not except articles that do comparisons of specific products. Articles should not compare information such as costs of products and services.
Articles can list benefits, both short and long term of a particular type of product or service.
As the publication is distributed 6 times a year it is often beneficial to write articles that would be of particular interest for the respective season of the year. For example, an article on preparing your pool for use would not be of relevance if submitted for the winter issue. Some parts of the extreme south would find this relevant but as we are a national publication most of our readers would not benefit from this type of article in mid winter. At these shows we distributed several thousand additional copies of our publication and added additional apartment professionals to our mailing list. Please convert all fonts to paths if the final ad file is created in Illustrator or Freehand.