Things are not always quite what they seem, especially in the webbed world. Advertising lore claims name recognition is the golden key. When you play Monopoly many of us are more than altruisitc when it comes to being the bank.
Control is power is control.
In the Internet Name Game, here in the US, the names are doled out by the folks at Network Solutions Incorporated . Twas once it was free, but now you gotta pay. Follow this link if you surfed on in expecting a White House tour. Looks like a good old DNS error, no URL found. Not promising for the elephanteers.