In the airline example, the system could then allow people to subscribe to alerts about discounted airfare on selected destinations, or during selected periods of the year. Take advantage of the database integration and mail-merge facility and send messages to your customers that are personalized according to their personal preferences. An e-mail list enables you to quickly, effectively and economically prepare and distribute a newsletter, without the headaches and expenses associated with distributing a hard copy mailing. In addition, e-mail is an environmentally friendly form of communication since it does not cause pollution or require trees as a resource. These documents are much more likely to be read than another hard copy memo buried in an employee s in-box.
Employees can participate in decision-making or provide feedback.
These lists are commonly applied for direct e-mail marketing campaigns since companies can easily distribute targeted information to their customers based on their individual demographics and preferences. In addition, spontaneous one-time lists can be created for the occasional message that needs to be distributed to a random group of people. Discussion lists allow for interaction between list members, with or without moderation. These open forums facilitate ongoing discussions among members. They are most commonly used for internal communication within an organization or group of people.