It has to answer or create a need. It has to be capable of generating a demand by its very existence. The only certain proof of a good product to the rational investor is sales, but normally a lot of money must be put up before any test marketing is possible. Then, when possible, we will test market on the Web a pilot run of dozens to hundreds. Poor results provide a cheap answer to the big question.
Good results provide a great measure of faith.
We will make good results widely available to a community of investors who are oriented to the long term success of actual products, and who invest in product potential.