When splurging on a restaurant meal, customers expect the highest quality service possible. Personalized service is a must to keep customers satisfied and coming back.
Larger chains have a harder time establishing theses personalized relationships.
Guest loyalty has faced tepid reception among restaurateurs, due mainly to the previous limits of the technology involved in administering these programs. These innovations mean that a whole new era of customer loyalty will be available to operators in the year 2000. The ultimate purpose of a guest loyalty program is to build sales. Generate trials by new customers Loyalty programs should be designed to perform one of these sales-building feats in a very focused and measurable way, but should also have the flexibility to execute any and all of these functions. Loyalty programs that are highly integrated with the POS System and supported by powerful database applications can drive all this flexible rewards capability.