Enterprises struggle with re-creating a single Web asset for delivery to multiple channels.
The traditional content creation process is labor intensive and required individuals to create and format content for each planned distribution platform. OpenChannel provides this process support and will enable Interwoven customers to leverage the emerging wireless Internet by treating it as an additional content delivery channel, extending their reach to increasingly mobile customers, partners and employees. Through Interwoven OpenChannel, organizations can extend their existing investment in TeamSite Templating to enable advanced multi-channel authoring. All content is stored as a single XML record to ensure consistent versioning and deployment - with no additional effort. Since 1997, Nortel Networks has been using Interwoven content management products to manage its external site.