Viewed from a bottom-line perspective, a small additional investment in design quality usually produces an ROI to warm the heart of the toughest comptroller. Our business is changing rapidly, mostly because of computers and publishing software. As great as the changes are, unfortunately they don't lower costs. Time savings have been more than exceeded by the expenses of the new technology. Computers also don't make good design any easier.
Good design is, as it always has been, a business of problem-solving.
And computers alone don't solve problems. The primary benefit of technology to graphic design is new flexibility. We can now provide even more options and ideas. For some straight-forward, repetitive work, we can now also establish electronic formats or templates. This may even allow some work to be done more productively in-house.