It presents a broad range of programs, and explains how they were undertaken, how they evolved, what their effects have been, and what has been learned from them. Output data are presented along with qualitative and descriptive impact information gathered from project reports. Several evaluations of adolescent programs located in Kenya and Bangladesh are presented. During the past decade, modern marketing and mass communication techniques have been used with increasing success to promote the reproductive health of young adults in different countries. This paper reviews these social marketing approaches to strengthen reproductive health practices.
Lessons apply to designing programs, gaining support for programs, and evaluating program efforts.
An extensive set of references also is included for further research. Piotrow, P. et al. This book presents lessons learned from 15 years of experience developing family planning communications. Senderowitz, J. Reproductive health outreach programs for young adults. The delivery of reproductive health information, counseling, and services to young adults is a new and emerging area.