A quality Web site requires professional work in design, editing, graphics production, programming, and database development. It also requires a commitment from your organization's staff to provide materials, content, and ideas to your Web publisher. Finally, it is important to realize that maintaining an online presence involves a long-term commitment of resources to keep your site fresh and effective. While a Web site is the most important element of an online presence, you should contemplate other information delivery technologies. Establishing an FTP server will allow people to retrieve files and documents from your site.
Gopher is another standard way to send and receive information on the Internet.
Gopher presents data to users through an intuitive menu system and can accommodate a variety of document types. It is often used by people who don't have Web access. An infobot is a program that automatically receives email requests from users and responds by mailing informational text documents. A listserv enables convenient, email-based discussions for its users. This service allows people to dial a computerized answering system, select from a recorded menu the documents they want, and enter a fax number where they can receive them.