Rakow spent six weeks reading books and surfing the Web, coming up with a list of 100 companies, eventually narrowing it to 40. Rakow had originally included Connectix on his list because he had used its RamDoubler software on his Macintosh while in college. Bill Harper, who graduated last year from the University of Utah, also searched for companies in addition to using his school's career services. In fact, I'm still getting calls, even though I already have a job. Both students like Rakow and Harper and employers are using the Internet as a recruiting tool.
Many companies devote large sections of their web sites to recruiting.
At one point last year, says Reed, the career section of Andersen's web site had one million hits in a single month. If people want to know more about us, there's lots of info on our web site. Companies are also using the Web to proactively seek qualified students. One is in the marketing sense. Our web presence shows the opportunities available at Andersen, our clients, what we do.