Effectively convey your message. Communicate your essence while capturing the attention of your clientelle, expressing the quality of your service as well as the style that defines you.
Images are powerful concept conductors.
Where words end, images begin. Logos give you a visual identity. My computer graphic work began in 1985, and I work predominantly in Photoshop and Illustrator on a Mac. It appeared on their poster, rack card advertisements, t-shirt and sweatshirts. Designing in one-color is a particular delight for me, and can often be the preferred alternative for projects on an 'entrepreneurial budget'.