Rigorous, sophisticated financial evaluation of acquisition and investment alternatives home and abroad is now a prerequisite to success. Citibank s chief strength remains its extensive global network, providing real-time relationship management to its customers, whatever their geographic or product needs. Through these dedicated contacts, clients can draw on powerful product expertise and an unrivalled network of operations in 99 countries around the world. Such a structure enables clients to access the expertise they need through daily interaction with one relationship manager who understands both their company and their industry. Citibank s consumer goods industry group is headquartered in London and New York, with direct links to an extensive global network.
Industry trends Consumer goods companies face a variety of political, social, and market changes.
Thus changes in demographics are the most significant drivers of growth in the industry. To be successful, industry players must respond rapidly to these demographic changes population growth and increasing disposable income in emerging markets in contrast to low growth and ageing populations in developed markets. In developed markets there is increased margin pressure and even direct competition from the retail sector which is itself under general cost pressures from alternative channels including electronic marketing. Food and Beer, being more fragmented, are still consolidating both in the US and Europe. Across entire segments, companies are realigning their product portfolios, focusing more on becoming market leaders within core product groups by acquiring and exchanging labels and markets and rapidly divesting themselves of unprofitable brands.