More meaningful activities, but again, promotional for BIC although not as intrusive. Thrust of program is to get kids to take photos with Fuji cameras and film. Fuji Film is mentioned dozens of times and kit is full of Fuji coupons. Contrary to what sponsor promises, content is not comprehensive. Emphasis is on taking care of pets by using pet care products, including rawhide bones, vitamins, shampoos, etc.
Hartz logo is apparent throughout.
One long commercial. Science content is minimal. Other cameras could be used, but Polaroid use is not only encouraged but in effect required.