Some people felt he was a little misguided. He also advised artists to be innovative and not to present the same stimulus over and over again. He maintained that ultimately, immersion into the artworld is the key to understanding art. Take the plunge and have fun. His answer is to empower viewers by taking a psychological approach.
Folks already have the tools to enjoy art.
Skip the crummy text on the wall that explains it. Instead, go in and look. Wake-up to why you have impressions to a work. Ask yourself what the art does for you. Make looking at art more interactive.