Specialized Avid Unity Media Services, which includes MediaManager TransferManager, ProEncode and background digitizing, are all planned for support in the fourth quarter. These services add asset management, the ability to move media transparently between Avid systems and any CPU, and background encoding and digitizing. Also, Avid has announced today the capability for Symphony, Media Composer, and Xpress products to link with eMotion's MediaQuest product to provide improved efficiencies for creating, reviewing or approving digital material. This interoperation moves the collaborative media production and distribution environment to a new level of enterprise-wide availability and control. The solution allows an Avid editor to drag and drop Avid sequences or elements to and from the MediaQuest media management system.
Editors can then access their media from anywhere in the enterprise.
Unlike other asset management solutions, MediaQuest preserves all of the Avid metadata files, thereby eliminating the need for re-entering descriptive information, says Bob Griffin, CEO of eMotion . Once the asset is registered in MediaQuest, approved users can do a variety of things including, track assets and grant rights, search using eMotion's patented multimedia natural language search engine, or collaborate interactively on development of the composition or elements. Now content that was once only visible to an Avid editor can be searched, browsed and collaborated regardless of their location. But it ain't cheap. The Avid MediaQuest Interface server is priced separately, and pricing hasn't been finalized for the additional interface module.