Volin, who manages five product managers, is charged with fostering creativity among employees, who contribute new ideas, which they may or may not help develop. The individual employee decides. People in such diverse areas as sales and shipping and receiving suggest new ideas, products or opportunities. The process begins with what might appear as little more than a 21st-century suggestion box. But it's not.
Continued success leads to more rounds of funding.
Retooling Your Work for the 21st Century. The lack of a ceiling on a budget reflects the flexibility and open-endedness of the creative process, and the company's willingness to take risks on projects. Employees in business development and technology join Volin to evaluate each concept presented. Ones judged promising merit a business plan and a description of the prototype. When the corporate budget funds it, a project team is formed.