This also gets at counterfeiting, which is a huge issue for big-brand companies. We already do employee ID systems. Today almost all of our revenue comes from things that we do in the retail store. But there is a lot of theft in warehouses and in the manufacturing area. Besides that, the next extension for us is product tracking.
Electrons are certainly part of the protection systems today.
We send digitized information up and down the Net. But that s a different thing from becoming, say, a Web security company. For now we ll let others worry about that. But the first application of what we call SmartEAS, the combination of RFID with our traditional electronic article surveillance, should have interesting economics. We are doing a trial of self-checkouts for video rentals with the Movie Gallery chain.