Its seduction being the desire to be right and they can no doubt rationalize the reason for their actions with very solid explanations and valid arguments only to have integrity lost. A few truths acting as supports to hold up a decaying building of lies and denial and rationalization. Whenever the building caves in the only thing left standing will be those supports, yet we will still weep at the loss of the building as a whole. On a darker note it is that inequality that makes individuals desire something or an accolade so much that they will sell out honor for it and then become bitter and disillusioned when and if they do not receive it. Or are they going through the motions in the hope that they will be recognized for their efforts looking only for the recognition and perceived glory not the outcome.
Honor is lost through the absence of integrity.
So you can see how that simple pride can easily lead to more dangerous and darker regions, bolstering anger, envy and worse vainglory. We have tools at our disposal to combat these opposites of virtue. Weapons in our arsenal that if used in time and properly we can avoid the pitfall and only achieve virtuous renown. Those weapons being the virtues of strength and courage, integrity, faith, and most importantly humility. The importance of humility in that true humility or sincere humility keeps vainglory contained.