That television is neutral to a fault. Over time, Thursday is the second highest viewership night. Second lowest is Friday. This is called Prime Time. According to FCC rules, the networks can only provide three hours of programming per night.
Audience is primarily women and children.
So programming is quiz shows, talk shows, reruns and soap operas. This is a very important time slot because women do so much of the purchasing for a household. Also, the cost of production for the types of shows is relatively low and the audience is constant, which is important for an advertiser, who wants the same person to have repeated exposures to a product. Trend now is that more adults than children watch on Saturday morning, so news shows are beginning to replace cartoons. Network and local news, syndicated programs, movies, reruns and talk shows.