In short, they break all the rules of conventional wisdom. Managers play a vital and distinct role. The manager role is the catalyst role. Looking back to the twelve questions, the first six provide the detail for the catalyst role. Great managers differ from great leaders.
Great managers look inward .
They look inside the organization, into each individual, into the differences in style, goals, needs, and motivation of each person. They then work to release each person s unique talents into performance. Great leaders look outward . They look at competition, the future, and the various ways to move forward. They must be visionaries, strategic thinkers, and activators.