The ultimate goal, teaching them to recognize those same virtues within themselves and encouraging them to pursue a life beyond simple consumer culture. Having used books, model kits and novelty items under one roof might seem like a marketers nightmare but Canfield and his staff wouldn't have it any other way. We have a really varied customer base. But the beauty of that is we can interact with them in a variety of ways. Adults tend to be more interested in the used books, the book and film discussions, and the collectable toys.
Kids love our hobby programs.
And everybody loves being greeted at the door by somebody wearing Groucho glasses and Billy-Bob teeth. We go out of our way to break down peoples defenses, they're usually very surprised to find out that we're sponsored by a Christian organization. As our group has gotten older we've become more and more culturally diverse but we remain unified because of the core of our beliefs. As media has become more and more of an influence in our culture it has been a natural step to see media through our beliefs, to understand the way it helps shape our thinking. And of course when it comes to mentoring that's essentially what your talking about- passing on your beliefs and skills.