Top executives start asking for a measurable return on investment. Goods and services begin to be sold over the Web. The bad boys and rebels move on to making ad hoc intranets, and some intranets are extended into extranets. Third-generation sites achieve a new level of functionality and effective design, navigation, and information architecture. The Internet is firmly established in the corporate and consumer worlds.
Budgets are no longer a problem.
There's an even greater sense of urgency as Web companies established a couple of years ago are becoming a significant threat to big brands. Strategy and planning become more critical than ever. What Organizations Need Some companies are just beginning this process, and others are well ahead of the curve. Nevertheless, all organizations have definable needs for services from their vendors. The right starting point Organizations have taken to the Internet at different rates, so the right starting point will differ based upon unique situations.