It may involve rummaging through the garbage to find discarded trade secrets or raiding a competitor's staff to pick up some inside information, along with some top talent. Say some observers, the rules of a polite society don't apply. It's all about excess. Business Week reported that the researchers don't agree with the thesis that young analysts are simply still learning their jobs. Instead, they argue, young analysts are far more likely to be fired for bold but inaccurate forecasts than are their older colleagues and so face greater risks to their careers.
First movers get the glory but the second attacker usually benefits from the leader's mistakes.
David Montgomery , Business School professor emeritus, told the magazine second movers don't always have to attack. Or they may go after the leader with a price war. If he goes across the board on a price war, then he's cutting his margin on a really wide swath of income. John Chang offered Helen Loh flexibility in return for her long hours at his company . Photograph by Anne Knudsen.