The center of manufacturing is at the lace-bobbin school. While in the old days the people of Pag made a living by refining salt, today they make their money in the restuarant business. Viticulture is highly developed, though, unfortunately, the local quality wine, utica, is grown only in limited areas. Other specialties are olives, lamb and sheep's cheese. This cheese, called paski sir, has a special taste because it is made from the milk of sheep fed on spicy salt herbs.
Great faith is placed in the future of tourism.
Nudist beaches and a camping site can be found near the fishing village of Novalja. Many ruins date back to Roman times. Because the coast sank here, some of the remains are under water. Near the harbor mole is a little beach for swimming. On the narrow Lim Peninsula, a road runs north to Lun.