Consultants will often charge businesses to be on a list. Many times the consultant expects to receive a portion once the agency has been won. We don't think that's proper or ethical, Griffiths said. We don't think they're always fair to all people on our list. That's why AAAA has developed its New Business Web site.
Clients can log on and find potential partners free of charge.
This is not to eliminate or take business away from consultants, but rather, serve as a check. Ore. Service weighs in heavily on this playing field. Inquire whether the agency can offer you individualized service with an account representative specific to your field, Holt advised. Always ask for a contract prior to any agreement. When a company advertises ad creative services, copy writing services and other full service features, ask whether these are in fact all part of the package.