Everything at this school has become corrupt. One long commercial. When I served on the President's Commission last year, then I was shocked by it. Horrified, even, to hear the members refer to the students as customers. I objected to that then, and I object now.
Consumerism makes people passive.
Turns judgment into preference. Consumers don't think. Consumers respond to stimulus. A real education would turn out anti-consumers. Critical thinkers who'd refuse to serve the profit motive.