As we have all experienced on the web, there are many issues about a site that make us feel like we want to buy or not buy. Some of these issues are unconscious and others are glaringly obvious. Lets explore some of the obvious and not so obvious issues that require little or no cost to fix. Poor navigation Poor site navigation is one of the biggest turnoffs for web surfers to buy. Navigation should be standard throughout your site and the first item on your nav bar should be products.
Good navigation requires careful planning and a well-organized webmaster.
If you have a business product and you don't have a white background then you have created an unnecessary barrier. Poor spelling and grammar Sounds obvious and is easy to fix, but what a credibility buster. There is a real art in creating convincing web content. This can be a big job if you have lots of external links. Your priority must be to ensure that all your internal pages, especially all the product related pages work.