With food an increasingly trendy commodity, today's retailers are challenged with finding ways to appeal to such fickle consumers. Leave it to Giant Food Inc., one of the largest supermarket chains, to introduce freshgo, a new-concept grocery store.
Convenience is key at the smaller-format freshgo.
But it's much larger than a convenience store. So customers can pick up a ready-made meal of fish, asparagus and mashed potatoes that only needs to be heated and served. The concept of freshness is, therefore, of utmost importance. Then GRID2 threw the traditional approach to designing supermarkets out the window. For example, milk is placed in the back of traditional grocery stores so that people have to walk through the entire store to get to it.