It is obvious that the versatility this material has accumulated makes it useful also in academic research. To shortly report the contents of this comprehensive amount of information is not easily done. The yearly reporting should be sufficient since there are only minor discrepancies between the omnibuses during a year.
Every survey begins with a group of demographic and socioeconomic variables.
There are no exact specification of the respondent's occupation, but otherwise the background is fairly well covered. During most of the period some 70 questions about personal interests has been asked. How great is your interest for the following subjects and activities. It starts with interests of things e.g. car, stereo, house, photoequipment, motorcycles, household machines, home furnishing and pot-plant care. Beginning in 1978 attitudes have been measured with statements where answers are given in the form of graded agreements or dissociations to every statement.