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FirstPlace Software About the Author Brent Winters is the President and founder of FirstPlace Software, the developers of the popular WebPosition Analyzer . Missouri-based software consulting and development company FirstPlace Software was founded in 1991, but is best known online for their WebPosition Analyzer software released in June, 1997. However, most average less per month, depending upon how prominent they want to advertise their referral link and how much traffic they get to their site. Websites that cater to Webmasters, marketers and businesses do the best. However, sales come from all types of sites, since anyone who has a Web site is a potential customer for WebPosition.