One mission may be to use the firm's web site to attract new clients and provide information to existing clients. Another mission may be to help the firm's attorneys use the Internet in research. Content, Content, Content. I can't tell you how important content on your web site will be. Here is where quality is better than quantity.
Attorney resumes is an example of quality versus quantity.
Maybe, but I'd be more likely to read a little before I read a lot. Commitment If the firm is going to establish an Internet presence, the firm should be committed to doing so. The consultant will ask you for content to be put on the site. An example may be the firm's quarterly newsletter. The consultant cannot write it for you that job belongs to the firm.