Commercial Alert will counteract commercialism directed at homes, schools, and communities across the country. It encourages people to reduce their time as TV gazers and spend more time fulfilling their talents and potential. That it is now airing national commercials only confirms the show's true colors. Nader questioned whether Sesame Street had to become so commercialized to keep producing Sesame Street. Sesame Street survived for thirty years without running national commercials.
Kids are very sensitive to that.
If you tell them to buy something, they are resistant. But if you tell them they'll be a dork if they don't, you've got their attention.