Identify and measure the problem Different stakeholders have different perceptions of gun violence. These different perceptions may make it difficult to agree on the primary gun violence issues that need to be addressed. Because perceptions of problems are not always accurate, it is important to know which problems are real and to act on them. In developing a comprehensive gun violence reduction plan, communities should seek consensus on the primary issues. Consensus is possible when stakeholders examine information from several sources and share it widely.
Goals describe broad purposes of anticipated measurable accomplishments.
Objectives are the sequential, measurable steps needed to achieve each goal. Setting an unrealistic goal, such as eliminating violence, increases the likelihood of failure and invites criticism. A goal is more useful when it is reasonably specific and is supported by a fairly short list of objectives. Goals and objectives are based on accurate data and the identification of community-specific problems. Realistic and attainable goals lead to greater commitment and, ultimately, long-term success.