Candidates in small communities will often use the local high school colors. Others, he said, will choose bright, loud colors to attract attention or colors they like, rather than what they need. Others, he said, will use colors to which they have some sort of attachment. Tipps' competitor in the state Senate race, Johnnie Crutchfield, said he chose blue and yellow, not only because he liked them, but because they are the colors of his alma mater, Southeastern Oklahoma State University. Henry said he decided to keep the red and white he used during his campaign four years ago because it was successful, and using the same signs also saved money for his campaign.
Many candidates do stick with tradition.
Signs in the area that sport red, white and blue themes were used by state representative District 48 candidate Ron Worthen and 3rd District congressional candidates Darryl Roberts and Bill Anoatubby. Red and blue are also personal favorites, he said.