But it's one of the most important factors in the success of your practice, and even more importantly, the quality of your life. Well, I'll get into that in just a minute. First though, I want to set the foundations with an important factor that we can all agree on.
Human beings are emotional creatures.
There is no doubt about that. We are not machines. This emotional control is a common denominator of all humans. Now, I'd like you to think about the relationship that you have with your patients and prospective patients. Unfortunately, that approach is only so useful.