The purpose of Wired is to illuminate the roots, issues and possible destiny of the emerging digital culture. We know a lot about digital computers and we are bored with them. Tell us something about them we've never heard before, in a way we've never seen before. If it challenges our assumptions, so much the better. Wired is a multimedia event on paper.
Events drive the news of television and newspapers.
It shouldn't matter too much if someone rereads your piece next month or next year. We'll go out of our way to find it and publish it. If you care deeply about something that's inextricable tied to digital technologies, chances are we cover it. If the topic is just cresting the digital horizon, it's perfect. Sweep, color, scene, and strong character anecdotes are imperative.