They wanted to hear about a plan to save farm land and boost the valley's economy and tourist draw. The key was lavender, a Mediterranean native well suited to the valley's micro climate. The two women dreamed of preserving farm lands and growing attractive, commercial crops on small parcels. The idea coincided with the goals of Sequim 2000, a grassroots beautification committee that found a home under the wing of the Sequim-Dungeness Valley Chamber of Commerce. The committee wanted to enhance local amenities, create new jobs and foster non-polluting businesses, especially agriculturally based businesses.
Lavender fit the bill.
The plant had been in Sequim gardens for more than 60 years, mostly for ornamental purposes. Berg knew it grew well in the valley, which has similar sun and moisture conditions to England and Southern France, where the plant is grown commercially. She researched the market appeal and reported good news. There was high market demand for flowers and the essential oils produced from the plants. The first Fields of Flowers committee grew from the meeting.