Take those advantages and turn them into a persuasive message and convey this message to the right prospects. Marketing is all about communication. And the more effective your communication, the more success you'll enjoy. But your primary task is to first and foremost attract an audience. That's the job of the headline.
Headlines serve to both draw attention and inspire interest.
Following are 7 ways you can cash in on the powerful, magnetic-appeal of headlines in your online marketing activities. Every Web site can be made more effective by leading off with a benefit-packed headline. In fact, every page of a site can be improved this way. If you want visitors to spend some time exploring your page, tell them right up front the reasons they should stay. Do this in the form of a headline.