The UK health news and information network Health-Media. Net has relaunched its website with the offer of free internet mobile phones to healthcare workers. Medical discussion boards, free software downloads and special offers now feature on the Health-news.co.uk website targeted at 'the entire health professional community'.
Improved navigability is also a feature of the new-look site which is free to access.
The offer represents a 155 discount on a package that includes a connection with BT Cellnet. Health-Media.net's marketing drive coincided with bad publicity for WAP technology. In defence, Carphone Warehouse said WAP had 'huge potential'. However, it recommended customers to visit an independent retailer to get impartial advice and to ensure that handsets and services are tailored to their needs. Despite the criticism of WAP, demand for the joint offer was strong.