The concept of lean new product development is the starting point for any manufacturing enterprise. Lean design principles can be applied to the process for developing a product, the product itself, and the process of manufacturing the new product. All three elements of new product development must be lean to maximize and sustain competitive advantage. Many manufacturers struggle to stay ahead of the competition in terms of getting product to market quickly, and developing high quality designs that are easy to manufacture efficiently. These advantages can only be maintained over the long term using lean design principles such as design checklists, modular designs that maximize re-use of standard parts, and flexible manufacturing systems and technologies.
Information systems can play a key role in supporting lean new product development.
Project management software is especially useful for effectively planning and monitoring a new product launch. Finally, interfacing with a good costing system can go a long way to ensure the processes and products developed are truly lean. There is no design overshoot. There are no features which are technologically interesting but which the customer does not value. You can build an intimate knowledge of customer needs through close personal contact.