Very often, being a C is too much work for too little reward. The future of specialty retailing is with the B's. Niche retailers are B's. B's own a large share of a smaller market. Being a B requires keen customer understanding and precision buying.
Big stores are the first to admit their disinterest in niche markets.
From a big store's perspective, niche markets require too much attention for too little return. Retailing life is much easier for B's. Because the market size is smaller, B's have less competition. Distributors and suppliers love doing business with B's. They pay line price, are easy to work with and are usually among the best stores.