Designs must be focused on the ability to make the product or provide the service efficiently. Customers are important, but not critical in the short term. This means that the selection process, the compensation programs and organizational structures must be different. In the first case, the team should be reward to get the sale and keep the customer happy, while the second case, the rewards should be focused on cost and efficiency. Organizations will also vary.
Flexible organizations are the key to the first and a highly controlled organization for the second.
Following that adage could be one of the fatal flaws for a successful company or business unit. If you have a winning strategy, a strong leader and management team, there is a strong temptation to hold on, keep it in place, and assume it will continue to work forever. But history clearly shows that strategies must be adaptive to the change market and competitive world. It was able to create strong relationships with the IS managers in major organizations through out the world. It provided total solutions including financing.