Eventually, the group wants to create an online database listing kid-specific events at resorts across the country. Rosard thinks the tool could also be used to advertise the different deals the resorts offer for kids. Among the companies joining forces are the Skiing Company, publisher of Ski, Skiing and Freeze magazines along with Warren Miller ski films. Rosard hopes the 2002 Winter Olympics in Salt Lake City will whet young appetites for snowsports. The industry could reap significant financial benefits if more kids hit the slopes and make it a lifetime habit, a study conducted by the SnowSport Industries of America suggests.
Children also tend to pick it up more quickly.
For years Winter Park has been trying to develop this niche. Anybody can do it. We've shown that for years with our disabled program. For some kids, team sports don't work out. But parents still want them to have that athletic experience.