An advertising brochure was created and distributed. Group member Betty Henzler became the contact person for the meat sales. Now, after nearly two years of selling Nebraska Natural Meats, the group has some experience of their own to share. They found that neither free samples nor newspaper ads sell meat. The group believes that both farmers and consumers benefit from direct marketing.
Farmers can increase their profit by eliminating the middlemen.
The consumer pays competitive prices and knows where and how the fresh meat was produced. The product is produced and consumed locally, reducing processing and transportation costs. The group has been pleased with their progress so far. Future plans are to expand their customer base and to promote the benefits of buying meat in large quantities. They also plan to improve their grazing management skills and conservation efforts on their farms.