Expand your knowledge of what goes on in prepress so you can make recommendations and diminish errors and downtime for customers. With a complete and comprehensive understanding of four-color printing, learn when to make recommendations to customers and avoid costly color mistakes. Learn the skills necessary to handle and diminish difficult situations and deal effectively with any customer service situation. Learn what makes each process unique along with its advantages and disadvantages. Learn from other attendees how they handle today's most pressing and complex customer service and printing related problems.
Every job really begins in the bindery.
Learn why this is true. From digital proofs, to large format printing, you'll leave this session with a better understanding of how digital printing works, and its applications and uses. Learn what types of information you need, and the right questions to ask to get the critical information to make any job a success. You'll learn what makes today's most complex labeling processes work, and how to recommend them to customers. You'll learn how to eliminate customer fears with a complete understanding of lettershop functions.