A recent survey we conducted with American Express on the gift-giving habits of small businesses reported that two out of three gift buyers spend different amounts for different clients. As long as your clients don't know each other, you'd be smart to spend a bit more on important clients and a bit less for smaller ones. Giving different types of gifts does not necessarily require additional work. Most gift stores and catalogs have an array of gifts at different prices. Although they may not cost the same, it can be easier to keep the gifts in the same genre to avoid confusion.
Food is the big winner.
Nearly half of all holiday givers send edible gifts. The McGraw-Hill Companies Inc. All rights reserved.