In keeping with that spirit, we settled on eChicken . This naturally plays off the trend of prefixing Internet company names with the lower-case letters e or i . No word yet on when a , o , u , or sometimes y might become the next big thing. Two years ago we would have suggested CyberHen or NetFryer . Of course the biggest challenge these days is often trying to find a reasonable, available domain for your company.
Many businesses now select a domain name first before settling on a suitable company name.
After all, we're poultry mavens. But good luck hoping someone will properly type your URL in their browser to find you. For many Internet businesses, no logo is complete without gratuitous circular arcs or slanted ovals encircling the company name. Let us illustrate. We're not sure if the overwhelming popularity of the swoosh reflects Nike's corporate sponsorship of anything with a measurable pulse these days, but no good Internet company should be publicly seen without one.