The Beef Mark as a potential logo was very well received. Consumers agreed that a guaranteed product would be worth paying more for, but were unable to quantify the amount of premium. Many said that tenderness was a more important purchasing criterion than flavor, especially to their husbands and kids. Consumers feel they have a stronger ability to impact flavor through seasonings and preparation techniques. The beef industry has been diligent in its pursuit of knowledge concerning beef products.
Fewer studies evaluate consumer acceptance of various beef products.
Consumer studies, though time intensive, yield critical insight into the mind of the marketplace. Expanding niche markets through offering unique or enhanced beef products offers the beef industry opportunity for growth while maintaining its core market of moderate to heavy beef eaters. H.R. Cross, D.M. Stiffler, J.W. Wise, D.B. Griffen, and G.C. Smith. J. Food Sci. Morgan, J.B., J.W. Savell, D.S. Hale, R.K. Miller, D.B. Griffen, H.R. Cross, and S.D. Shackleford.