Today, if my company is respected it's because I've been appreciative of my competitors' products. If someone comes up with a better perfume, that does not depress me. On the other hand, it adds a new dimension to my creativity. When you are affected by goodness, you can always create something better. If I'm not able to appreciate others' success, I should not call myself a free soul.
Consumers are more discerning than what they used to be.
They are conscious of what goes into the perfume, and its cost-effectiveness. They aren't guided by emotions anymore, and are not really influenced by advertisements. Earlier, people would buy something because the general trend dictated it. Today, they buy what they want, and not what others like. Our approach in the Middle East has to be very traditional, keeping factors like cultural barriers, and religious dos and don'ts in mind.