Four clients are chosen for the Client Based Project subject and students are encouraged to look at a diverse range of clients to demonstrate their abilities in finding varying communication solutions. A lot of emphasis is placed on helping the students prepare themselves for the working world and certain subjects deal with work place scenarios, teamwork and its range of possibilities, interview presentation and how to work effectively in the advertising environment. Students are now mainly self directed on many projects, while lecturing staff continue to support and nurture individual skills and the development of creative ideas.
Individual attention is paid to each student's progress.
In Third Year assessment is progressive with campaign projects, project work, some tests, written and research work and presentations forming the main criteria. Click here for a list of second year subjects.