Emphasis will be on facility events such as dedications, groundbreakings, open houses, tours, and visits by dignitaries. Protocol issues and techniques on advancing the Secretary will be discussed. Innovative Public Affairs - The world is constantly changing, and as PAOs our job is to find effective ways to meet each new challenge. Peek into the 21st century way of doing things. Learn about new trends in the PA world, as well as techniques for handling electronic media and for reaching out to specialty media outlets.
Class size is limited to the number of computers available.
Get a clear understanding of the legal issues that affect your work. Learn all you need to know to run an effective marketing campaign for your facility. Learn the four P's, practical ways to define target audiences, research methods and direct marketing techniques. Explore crafting a marketing strategy vs. creating a strategic PA plan. Learn about positioning in the marketplace, achieving results on a small budget, evaluating your program, and other advanced techniques.