Fires cost money - in equipment, lost property, repairing livelihoods and restoring forests.
Fewer fires would mean greater savings. To achieve this, governments must redirect their resources towards fire prevention. In some forest types, poor management practices can increase the likelihood of fire. Poor logging practice can leave large amounts of fuel for fires, it also opens up the forest canopy excessively, drying the forest floor and making it more prone to catch fire. The public can act by buying wood and paper products with this logo which guarantees that the products have come from well-managed forests.