When clients leave. When clients leave.
Indifference is the primary reason why clients leave their accounting firms.
In an accountancy-client relationship, apathy takes many forms. It may be reflected in the sluggish response to inquiries of clients or in the inclination of accountants not to bother explaining why actions are taken on behalf of their clients. Indifference may also be perceived by clients if their telephone calls are not returned immediately or if they are treated with rudeness by the agency. Managers should combat indifference as this may translate to exorbitant operating costs. To make sure that clients remain loyal, managers should devote special attention to the most important clients, regularly make contacts with clients and listen to them, and identify reasons why clients leave.