In addition, the agency traffic manager makes sure that, once started, an ad or commercial moves smoothly through the agency, that additions and corrections are handled promptly and correctly, approvals are obtained, and the whole job arrives at the publication or the broadcast station on time. Cost controllers monitor agency costs, making sure that work stays within budget or that everyone is aware of, and approves of, any needed changes in the budget. Other employees at an agency may include lawyers, librarians and certain specialists. For instance, agencies with big food or packaged goods accounts keep nutritionists and home economists on staff. Those with health products or medical accounts may employ physicians.
Diversity is one more aspect that makes agency work such a fascinating and rewarding career choice.
A station may be owned by one person or a group of people in a corporation or partnership. How involved an owner becomes in the operation of a station varies. An owner can sometimes be located in a corporate office headquartered in another town or even another state. Or the owner could be more hands-on and serve as a senior advisor or even as the general manager. The GM is the one person who is responsible for every aspect of a station s operation from programming to sales, from production to promotions.