A focus group provides community input from otherwise unrepre sen ted individuals. Residents from specific areas within an urban region can be heard. Geographically-based opinions and issues can be more readily defined and discerned. A focus group can marshal expert opinion on a plan. An agency can use focus groups to compare opinions.
Focus groups can also compare opin ions that are internal and external to an organization.
Focus group members are selected by the sponsor. Members may be randomly selected or invited from previously identified, non-random groups. Community residents participate by stating opinions. Individuals within the group may react to others' opinions or bring up their own ideas. The facilitator of the group guides discussion to cover all agenda items and assure that all individuals get a chance to speak.