When a cashier is required to log in to the register, it is easy to track down problems. It could also be that an employee is honest and simply making a correctable error. That's why it's important to locate the source and eliminate any possibilities that might be to the contrary. Location Location, location, location is true to a point. But many retailers limit this to physical location.
Every small business struggles with the question of how to promote.
If you don't have enough capitol to hire a marketer, there are usually 3 ways to start adverting. Simply ask non-competitive retailers for advice, benchmark your competition and take chances. But the most important thing to remember is measuring your advertising dollars by finding out how your customers heard of you. Of course employees should be friendly because you want your customers to come back, but finding your customer's need is the true formula of success. Another point to remember, customers will pay more if they feel they're receiving value.