They are service- oriented and concentrate on small volume, high value products. Specialty marketing houses provide opportunities for growers and wholesalers. They provide an out-let for smaller specialty growers. These additional business opportunities may be manipulated by growers or sellers to manage risk by diversifying the product line. Out of season specialties are a specific component of the specialty group because they are traditional crops or products offered in the off season.
Ethnic specialties are another special component of the specialty product market.
There are a rich array of new foods, products, and dishes available and a growing demand for diverse ethnic foods. Many opportunities created with these new markets and many problems. There is a need for diverse sources of the products. There are special growing, handling and marketing requirements of reach of these products. In addition, in the case of imported product, there are special problems related to fitosanitary, quarantine, and food safety.