It is now time for a coherent alternative to emerge to take its place and this is what is comprehensively detailed in Colin Hines' new book . Instead he focuses on what should be the goal of world trade and how radical change might be achieved. He issues a blatant and heretical call for the rejection of the worldwide theology of globalization and international competitiveness. Unless this occurs, social, community, environmental and third world campaigners, trades unions and small businesses will win the odd skirmish, but continue to lose the war.
Hines shows how 'it is crucial to play the globalizers at their own game.
From this end goal comes a clear set of policies and trade rules supporting their approach. Those seeking a more just, secure and environmentally sustainable future need to be clear about their own end goal and the policies for achieving it. This book has been written to kick-start the debate. It aims to produce a 'mindwrench' away from simply opposing globalization towards the policies that will deliver its alternative - localization. Localization reverses the trend of globalization by discriminating in favour of the local.