The next step is to take the raw data from the test, and arrange it by category to determine which categories are working the best for your particular product and offer. Site Category Impr. The majority of the successful sites are, as you could imagine, sites devoted to Business and Finance. Once you have decided where to place your ads, you must decide when to run them. You have a choice of day of the week, and hour of the day.
Lets take a look at two different advertisers response rate based on hours of the day.
Bank of America ads peak in the afternoon and evening. They are below average in the morning. Perhaps their conversion rate from responses to leads is greater with people who call earlier in the day. This can be easily measured. Or, more important, perhaps the lifetime value of early day responders is higher than that of evening responders.