Go to the laundromat and talk to people as they wait for their clothes. Ask them if they know of your organization and what you offer. See how they talk about experiences they have had with your issue and find out what they need to help them use your services or perform the behavior you're promoting. You'd be surprised at how willing people are to talk about themselves and how delighted they are to be asked for their opinions. Segment your audience.
Good marketers know that there is no such thing as selling to the general public.
Men and women, adults and teenagers respond differently to particular approaches. To be most effective, you need to segment your target audiences into groups that are as similar to each other as possible and to create messages specifically for each segment. You can also segment your audience by behavior. For example, rather than targeting all teenagers, a smoking prevention program might focus upon African American girls between the ages of 12 and 18 who have never smoked. Of course, people still vary greatly within these segments, but the more specific you can get, the greater your potential impact.