Its institution and practices have evolved through the ages as the means and importance of human communication have evolved. That tradition is seen by many as a limitation on the field of today. To many it connotes an old-fashioned adherence to outdated technologies. Still others do not see library users as a significant market for information products and services. Still others under value a profession that is predominantly female.
Libraries are major public service institutions in many parts of the world.
There are no great universities without great libraries. Libraries have been active purveyors of every recorded record of human culture. Libraries everywhere are actively used by students and out of school adults. They represent significant markets and market potential for almost every information product or service. Few could answer it.