Find out about Marcia's upcoming public seminars. Here's how you can own Marcia Yudkin's books, audiotapes and courses. Browse our recommended resources on marketing and publicity. Contact Marcia Yudkin. This FAQ is a primer on media publicity.
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Publicity and advertising are two very distinct methods of marketing. With advertising, you pay for a specific space or time to get your message across a predetermined number of times. With publicity, you pay only the minimal costs of getting your message out to the media by phone, mail or fax. The media then may choose to disseminate your message, at their expense and at whatever time, setting and length they choose. Once you've pitched your story to the media, whether you receive a blizzard of publicity or none whatsoever is largely out of your hands.