Yes, a clothing retailer was the top-performing public company in Ohio in 1998, according to a Beacon Journal commissioned survey. Retail stocks were hardly the buy of the '90s. Clothing chains struggled all decade to entice shoppers who showed only tepid interest in new fashions. Last year, clothing sales began to perk up and many retailers did better than they had in years. Certainly, its cargo pants, striped sweaters and ball caps are practically a uniform among students these days.
Brand is the watchword Brand, brand, brand.
By creating a vivid, lively brand image, retailers can give themselves an extra avenue for profits compared with broadline or unbranded retailers. The catalog has had its share of publicity since its debut last year. The features drew the ire of Mothers Against Drunk Driving and other parents' groups. It features an article on why being a bartender is such a great job. It also highlights a photograph of a bare-breasted woman riding on the shoulders of a young man.