Once you have established a hierarchy in your key pages, rest of your pages should provide the visitor with a maximum viewing space. A lot of your visitors lack a larger monitor. Hence, use narrow borders, which will also help you in keeping your pages shorter. Colors Make sure the colors you use are uniform and complement the rest of your page. Go easy on colors since, more colors you use the bigger your file size is.
Images Avoid using larger images and pictures since they take longer to load.
Also, avoid high resolutions for your scanned images, wherever possible. Your visitor will jump to the next site if your page takes forever to load. Remember most people still use 14k-28k modems and slower internet connections. If your business requires you to provide larger images, then split the images. If you need to use larger pictures, flowcharts, graphs, and screen captures, use thumbnails.