What corporations love is creating the same values, the same tastes, using the same advertising, selling the same products, and driving out small local competitors. Mass marketers prefer homogenized consumers. They also prefer places with low wages, cheap resources, and the least restrictive environmental and labor laws. Its rules are specifically designed to serve global corporate expansion and the homogenization process. They make it nearly impossible for nation-states to prevent certain harmful forms of corporate development, no matter what problems they bring.
Every country loses while global corporations win.
Corporate invasions into diverse cultures often occur over vigorous protests by local governments and populations that try to protect local business, culture, health, food safety, and local livelihoods. Not everyone wants to become like everyone else. Millions of others have protested against the invasion and promotion of genetically engineered foods which are destroying local livelihoods and threatening public health. Meanwhile, all places are starting to merge. In rural France, local cheese farms are sucked up by giant agribusiness.