Marketing G-Text Gangplank Horizontal communication line between different branches of the scalar chain, which does not go up or down the hierarchy. Gap analysis is the comparison of an entity's ultimate objective with the sum of projection and already planned projects, identifying how the consequent gap might be filled. Gap analysis proposes that customer perception of the quality of a product or services are determined by degree to which they believe it meets their expectations. Gap analysis set out to measure levels of satisfaction, to identify the source of dissatisfaction when it occurs and to eliminate it.
Gatekeepers see Decision Making Unit .
GATT General Agreement on Tariffs and Trade - organization which exists to promote free trade on a multilateral basis between members. If the proportion of shareholders' funds is low and therefore the interest bearing debt high, interest costs will absorb a large proportion of profit before ordinary dividends can be paid and the company may be vulnerable if interest rates rise. The organization views the whole world as a market and standardizes accordingly. Geodemographics databases link together data from the national census with other information, relating to credit ratings for example, to enable identification of different types of households. Using cluster analysis, the country is broken down into neighborhoods of around 150 households.