It is no secret that there is a fundamental transformation occurring in the nature of businesses today. More than a revolution, it is literally an explosion of innovation, as well as complexity and change that takes the form of new technologies, new enterprises and business strategies, and an extraordinary array of original products and services. While for the most part that is correct, it is only part of the truth. The importance of innovation to business success at this point in time cannot be denied.
Innovation has to be continuous, creative and fast.
Companies cannot survive without finding product and service breakthroughs on a regular, predictable basis. That is why outsourcing and innovation have come together now. Both buyers and sellers of outsourcing want to minimize the time, cost and complexity of finding the right match. The stodgy old worldview of outsourcing as a tactical solution for non-essential aspects of business is a thing of the past, and holding that opinion can mean ruin for any company maneuvering in today's business climate. The truth is that companies can't just go it alone.