Two weeks prior to the event, Protector started advertising the game on the radio, in print outlets and with banners in Lilongwe, Zomba and Blantyre. On the day of the event, a team of 16 Protector promoters distributed over 15,000 condoms to the audience, which primarily consisted of young-adult and adolescent males. Ghana In Ghana, Futures and the Ghana Social Marketing Foundation have been organizing family planning and AIDS-prevention promotions through nightclubs and dance houses in both urban and rural areas. During breaks between dances, a popular band and disc jockey help to educate the young audience about the importance of condoms for family planning and AIDS-prevention. A local educator, who generally serves as the master of ceremonies, demonstrates correct condom use.
Futures also sponsors a radio program designed to address issues relevant to young adults.
Each program is moderated by a national celebrity, in conjunction with a local expert and 10-15 young people. The program airs twice a week on the national and private networks and on university campuses. Futures also promotes condom use at local soccer matches, which are primarily attended by young males. Indonesia Futures has conducted similar activities in numerous other developing countries. The event attracted thousands of religious youths to pray for AIDS sufferers.