Take advantage of library story hours for children, too. Have older children read to younger siblings. This is beneficial to both. Give books as gifts, both to your child and to others. Read together as a family.
Children love to memorize poems.
Read poems at bedtime or snack time. Stop for a 'poetry pause' at unannounced times. Visit bookstores together regularly. Take a once a month trip and let the child pick out a new book. Many bookstores also have reading, book character visits, and book signings.