Browsers are trouble enough, with the various types and levels of browser implementing and rendering HTML differently and supporting different document object models, but email readers and their possible configurations are myriad. The firm says it will show sites how they look to users, deliver snapshots of a visitor's intentions and what that visitor is thinking and feeling when he uses the site. It's out the window. But something has to fill in. We're turning again to technology.
Information can replace trust.
Solid and well-written content is crucial to gaining trust. Similarly, trusted web sites are content driven versus design driven. Fancy graphics, animations, and eye candy are catchy but they do not seem to facilitate the development of trust. The software being distributed by the FBI is not being distributed as an open-source program. Therefore, users can't tell exactly what is going on under the hood.