The first is the continued expansion and diversity of the telecommunications market, which is good for us because we clearly have a proven track record. We have an understanding of that business, and we have great credibility for new and existing customers. A major trend, which started in America, is the transformation in how organizations think about doing business. They used to be a lot more internally focused than they are now. Business practice today is focused on understanding relationships with customers.
Businesses are so much more focused on the customer.
We provide a lot of business intelligence with our geodemographic systems, and allow organizations to manage their customer relationships by understanding a lot more about them their buying patterns and lifestyle choices. With this intelligence, organizations are able to tailor our products and services mix accordingly. A key trend, which can be seen in the mainstream media, is wireless, location-based services. We re living in a mobile economy with mobile devices. We can provide relevant location-based information at the right place.