Something paper it resembles at times. And Outlook says it's not trying to be just an entertainment paper or a breaking news source. Enigma publisher David Weinthal agrees. It's apples and oranges. As long as the advertising is there, then there is plenty of room for everybody.
Advertising is the key to survival.
It's important to get the publication to the people and to inform and entertain, but unless someone helps pay the creative and production costs, then you have as much chance at surviving as Billy Idol does in making a comeback. Then again, if it were easy, everyone would be doing it.