It probably seems that way, but actually almost no one is an expert. Hundreds of new dot-coms are introduced each month in a flurry of press releases and media hype, and almost as many fall off the face of the map when their venture capital runs out. That's way too much e-drama for anyone to keep up with. It's fairly simple-know the buzzwords and use them. The only thing that outnumbers electronic marketplaces are the new words and slang terms that pop up each day to describe them.
Industry heavyweights band together to make uber-marketplaces.
For example, Covisint by Ford , DaimlerChrysler , and GM . These can include B2C, as well as B2B marketplaces and auction sites. Traditional companies who combine with a website to order merchandise, and possible tie the Web to a physical store. Its targeted readers are top-level executives and purchasing and supply management professionals. Targets Internet analysts and IT gurus.