The purpose of the symposium is to present case studies on how health plans have successfully organized retention initiatives to increase retention and loyalty. The meeting sponsorship is a resource for managed care organizations provided through the Bayer Member Retention Program. Symposium invitations will be mailed to The Loyalty Line subscribers.
Every patient interaction is a marketing opportunity.
I've been saying that to audiences for ten years and continue to suffer puzzled looks in return. I was heartened during a recent presentation when an office administrator of a large multi-specialty orthopedic clinic told the following story. Each year my clinic sets aside a day in the spring when the physicians invite their patients to participate in a golf outing at a local course. Patients love the opportunity to see their physicians outside of the office. It makes them feel that the doctors genuinely care for them.