In addition to the San Diego area, the outdoor ad will also appear in Dallas and San Francisco, two other locations where the March of Dimes will hold its annual WalkAmerica event in late April. The fact is that animal models are not an effective way to study birth defects. Virtually everything we currently know about birth defects we learned through studies of human populations. The March of Dimes should put all its resources into human-centered research and into programs that help women prevent birth defects. Click here for a downloadable image of a sample billboard.
Interviews are available upon request.
Founded in 1985, the Physicians Committee for Responsible Medicine is a nonprofit organization that promotes preventive medicine and higher standards in research. PCRM is comprised of 5,000 doctors and more than 100,000 laypeople. Word placement in the actual billboard will vary slightly from the image shown above.