Factory Staff are those who are mainly involved with conducting marketing research and have limited contact with research clients. Field Force refers to the interviewers and supervisors who are involved in data collection. Field Supervisor is the person who is responsible for selecting, hiring and training interviewers. He or she is also responsible for the data collection phase of the survey and following the agreed instructions. Fieldwork is a general term that refers to any data gathering process.
Findings are information that answer a research question.
Fixed Field Code is a code in which the number of records for each respondent is the same and the same data appear in all the same columns for all respondents. Fixed Sample is the repeated observation of the same sample of respondents over a period of time. Forced Rating Scale is a scale that does not allow a neutral or no opinion choice. Frequency Distribution is a representation of the number of counts of objects or responses, usually in the form of a table or graph. Friendliness Effect see acquiescence bias.