Some advertisements use prominent headlines to attract attention. This can be an effective approach when using key words to attract your prospects. Clarity Clarity in advertising design means the clean presentation of your idea. As mentioned earlier, the most effective, memorable advertising is simply stated. Good layout makes order out of the components of your advertisement and clearly communicates the concept.
Good design encourages easy scanning.
While you want to attract attention by looking dynamic, you don't want the piece to be confusing. Strive to create well-organized ads. Just as it's hard for customers to find products in a junky, messy store, it's hard for people to find your message in a cluttered ad. Once you've attracted attention, people notice other design elements in your advertising. In the absence of a powerful visual, most readers move through an advertisement in the form of a z or a backward s .