Five and 10K runs attract both serious and casual runners. Every style of music is provided, from bluegrass, blues, big band, rock n' roll, jazz, to gospel. During the festival, children help compose a large mural out of gumballs. Other events include a Christian celebration night, a gala 60s party, and special touring acts. The festival is produced by Roanoke Festival in the Park, a private nonprofit organization, comprising a director, two staff members, a volunteer board, and 3,000 other volunteers.
Documentation includes two park anniversary magazines.