For more information on Strategic Planning, click here. Early Successes - the beginning use of a new technology, leads to increased interest and experimentation. This represents the learning period for the industry. Control of Proliferation - integration of systems occurs and focus on standards and cost containment. Mature use - sets the stage for new technologies.
Firms can be in various stages across their technology mix.
Externally focused applications Norton's modeling approach links the expenditures in these four application areas with strategic goals of the company, through a two dimensional table. The table demonstrates the extent to which expenditures are linked to strategic goals. This allows managers to stand back and see where expenditures are being made vs. where they should be made. The Scenario Approach By creating scenarios that combine trends, events, environmental factors and their interrelationships. Creative Problem-Solving Approach Procedures and techniques designed to solve complete problems in creative ways.