It's now well known that Superbowl ads are the most expensive air time your multi millions can buy. Traditionally, advertisers have risen to the occasion by producing their most cinematic, innovative spots for debut during the big game. In a year when two teams no one really cared about made the Bowl, all people had to talk about was the advertising. Maybe people really do care about the Titans and the Rams, maybe it's just me who doesn't. My real fear is that this is merely a symptom of a much larger ill.
Football games take three hours on television.
Ads are between 15 and 60 seconds long. Most of them are 30 second spots. Nonetheless, I tuned in. I think this is part of the New Sincerity I've been reading so much about. Unfortunately the message is mottled by the reminder of the expense of those ads.