Professional courtesy is expected. Never ask someone to do something you wouldn't do yourself. I consider myself support for our Sales and Marketing. We can't make things happen without each other. We are a team.
Fear is a turn-off.
Co. We're a very competitive and aggressive Company. We adhere to the highest standards of moral and ethical behavior. We are a warm, close Company. When accepted Shared Values are changed or challenged, the emotional impact and negative feelings can damage the Company.