Personality conflicts with direct supervisors or a perceived lack of opportunity, he added, are more likely to drive employees in search of greener pastures. Throwing money at an employee to keep him or her can also cause a dangerous precedent. If employers see to it that employees are always learning, they have a better chance of keeping them. Notorious for neglecting to engender company loyalty, PR firms now seem to be listening. GCI, for example, recently enacted the GCI Academy, a training and development program for employees.
Every employee is encouraged to attend.
Ketchum College, established in 1990 to provide Ketchum employees with professional development training, offers classes run by leaders in their respective industries. It's critical to an organization that employees feel they have professional growth and expansion opportunities, in addition to feeling important. Professional development is only one hot button companies push. Some have enacted or sweetened such employee-friendly policies as flex time, signing bonuses, casual dress, job sharing and 401K and other financial plans. A Piece of the Action Equity in the company seems to foster employee loyalty.