You may have heard this many times before about the importance of your site's title. How it should describe your site and contain keywords in it. With search engines, your title is usually most important and holds the most weight, but your title has other values as well that pertains to name recognition and your online community. Many people do that well and receive better search engine rankings. Other title ingredients include your site's name.
Every site needs an unusual name that pertains to the site's subject.
Businesses generally do this well, but they often forget to include additional keywords and receive worse search engine ranking because of this. A site name needs to be three words or less. With what to do comes what not to do. When placing keywords in your title, never use words that are searched often but do not pertain to your site. Your site name should not be general.