If I have a real long page, which I don't recommend, but sometimes you don't have a choice I will include two buttons for the visitor to quickly jump to the top or bottom of the page from the middle of the page. This links are fairly easy to make, but can be tedious. It is also important not to include links that do not work, this requires you to test your links on a regular basis as some links that are linked to other sites may change without notice. It is most fustrating to follow a link and get a error message. Never make what is referred to as a dead-end link , this is a link that has no were else to go, always put a link that will lead the visitor back to the starting point or back to were they can go somewhere else.
Images spice up a page and can be attractive, specially animated images.
However, keep in mind that they require more computer resources and take longer to load. In fact now more visitors turn off their browser's images because it is faster to load a page without images. Keep the number of images down when you can. If you want to use a logo from another site to link to the other site make sure you copy the logo down to the server that holds your Web pages. Not all of your visitors will have the newest and most powerful computer available today.