Shortcuts can save the user's time and make accessing the Web site more enjoyable. While a clear structure is essential, if logically grouped information is broken down into too many pages and too many levels, users will quickly become confused and exhausted. Text For Internet readers, write concisely and reduce ad-speak . Don't waste the reader's time with hype or long-winded phrasing. Use headings and bulleted lists to make information visually clear.
Graphics Keep graphics files as small as possible.
The larger the file, the longer the user must wait for the graphic to be displayed. When selecting photographs and illustrations, consider how they will look when scanned and compressed. Images with bright colors and sharp contrasts work best. Because the top-level home page is accessed most often, it should display very quickly, with little or no delay. Tips for Saving Money Have your complete information hierarchy written out.