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Laughter really is the best medicine.
Read this review. Read past issues of the Advertising Tips newsletter . So let's take a quick peek at the planning and packaging processes. The example above shows how difficult it is to follow ideas that leap all over the place like a hairy goat - the listeners might pick up the odd point, but there's no way they'll share the speaker's fascination with the subject. In writing, these chunks are called paragraphs.