Come young Skywalker, let me school you. The video game industry is the fastest growing entertainment market in the world. Outpacing box office revenues, television viewership, book sales, music sales, etc., the video game industry has solidified itself as a mainstream form of entertainment. This is evident by the vast number of game capable devices that have been exploding onto the market. Cellphones, PDA s, set-top boxes, consoles, PC s, handhelds.
Games are everywhere and on everything.
The explosion of games on everything has put the games industry in unfamiliar territory, with unfamiliar competitors, and a rapidly changing demographic. These changes are thrusting the still garage mentality games industry into a position of leadership and many developers are still not ready to make the leap out of geekdom into the mainstream. A fundamental change in game design and how to leverage these devices will be necessary for game developers to survive. One of the biggest problems that game companies have to face is a change in their current thinking of what constitutes a game. My response was that he is asking the wrong question.