It once required millions of dollars and hundreds of staff to build an international market - now it is being done by a teenagers their bedrooms. The international reach of the internet enables simultaneous communication between multiple points of presence. This is true for international organisations but equally valuable for any network of people whether trans-national or in a single town. Leverage the power of global presence with a multi-language website. Form Interstate Alliances.
Distance is no longer a barrier.
This law was ignored by Netscape when they expected to maintain market dominance with their shareware 'Navigator' browser, while Microsoft was giving their's away as freeware. Netscape will probably never regain that opportunity again. This law was ignored by The New York Times and Slate Magazine who both aborted attempts to charge users to read their Magazines online. The key to the long term popularity of web surfing is that once you're online you can go anywhere and do almost anything for free. Whether it's a free newswire access, email, chat, or web pages, or searching for secret information.