The quasi-experiment shown on this slide can be used to determine whether a causal relationship exists. The top of the page depicts an on-going tracking study, where the established brand's research department measures brand awareness, consumer perceptions, and usage, on a monthly basis. The new product is introduced between June and July. As the market share chart at the bottom of the page shows, there seems to be a distinct relationship between the introduction of the new brand, and the decline in share of the established brand. Problem Formulation and Research Design a. Exploratory research is used to fill in the boxes in the problem formulation schematic.
Exploratory research is absolutely necessary in some form to properly formulate a research problem.
Descriptive research thus measures the boxes, and quantifies the information we seek. A major marketing project was also funded by this bill. This is the largest such campaign ever undertaken by a governmental agency. The research problem is very clearly defined here. This clear statement of the problem gives us measurable objectives.