It's not uncommon for a company to find that the domain name they want has already been registered. Your domain name is important. It is common practice for businesses to register a domain name that is their company name. Most companies guard their company name and logos with trade marks. Many companies have already done so.
Many companies are in disputes over their .NET domains.
Others have found that having a .NET allows them great flexibility in establishing their online presence. For instance, using it to address all internal corporate communication. The most widely recognized domain. Schools and 2-year colleges will be registered in the country domains. Restricted to 4 year, degree-granting colleges and universities.