They have breathed so long the ancient syntax and rhythms that some find clear and natural in English what a typical reader might find opaque and convoluted. The hope is that the sensibilities of many people with a wide variety of experiences and idiolects will produce a widely understandable and yet accurate text. Theory is useless unless it is incarnated in an effective text. Pale theory must give way to bloody practice. In sum, the goal of the translation is to be exegetically faithful and stylistically compelling, understanding that the full message of the text includes the rhetorical strategies used in conveying it.
Greater felicity is achieved in many ways, including using stronger verbs.
At each stage in the translation process, individual judgments are weighed against the judgments of others. Overall, there is a strong sense of common purpose and responsibility, coupled with a healthy awareness of the impossibility of fully succeeding. As a group, we genuinely seek the presence and inspiration of the Spirit who was present with the original writers. Being broadly evangelical, we believe we are working not just with a text, but with revealed truth.