The market budget may be prepared monthly or quarterly, depending upon the individual business. Begin by planning a monthly budget. After a year of operation, you may determine that a quarterly breakdown is adequate. The marketing budget is only effective when implemented around annual business and development objectives, and may be increased or decreased each year depending upon sales and changing needs. Developing subsequent marketing plans is a far simpler process with a previous plan available as a measuring stick.
Good marketing requires research, commitment, and the ability to be flexible as the market changes.
The written plan must be a constant business tool, not constructed then shelved until the next year. Use marketing to make things happen for your business. Click here to view a Sample Marketing Budget Outline. Back to Table of Contents of A Guideline for Preparing A Business Plan .