This is an area in which we can begin to build relationships through public relations. Occasionally, there is some modification in behavior at this point. Triggering event occurs. As PR folks, we can have a lot of impact in this area. I'm sure you can think of examples in each of these areas.
Intermediate behavior occurs.
This is often the investigative period so the individual can determine tactical implementation of the behavior. This is a relationship building period for us that supports the desired behavior by offering information and process details. Of course, that doesn't mean that the new behavior sticks. To help build success in this behavior modification model, we must know the desired behavior we wish to establish, know the key stakeholders and opinion leaders, and determine the intermediate behavior that is needed. I wish that more of you could have attended, but I hope this brief summary will give you some ideas on how to be more effective in your public relations efforts.