Lundquist feels that Admissions starts the motor, but what really attracts the applicants is Union itself. While Admissions can be credited for all of the behind the scenes public relations work, Union really speaks for itself. The students, the campus and the warm feeling a student gets when touring the College is what attracts the students to express further interest. Lundquist comments, You can put a stellar Admissions office in any school, however they can only do so much. The school is what draws applications in each year.
Admissions uses a scientific based recruiting search.
This search enables Admissions to most effectively seek out prospective students. A variety of techniques are used to try and entice new students. Brochures, videos, and the Union website give the students a taste of what life at Union is really like. These are the first steps to drawing in applicants. After that, the prospective students begin to visit the school.