Let me explain. The company sells Broadbase EPM, a leading E-commerce application that lets businesses see their customers from a more comprehensive perspective by analyzing data from all customer contact points. This cuts across all divisions, including sales, marketing, operations, and customer support. For example, E-personalize can identify user attributes and buying patterns.
Customer service can analyze workload, scheduling, and effectiveness of customer support.
The solutions are readily scalable and integrate well with complementary E-commerce applications, such as those offered by Allaire, BroadVision, Kana Communications, and Vignette. The company's financial model going forward is compelling. More important, once an application is sold, there are usually add-on sales in subsequent quarters. Broadbase has more than 100 customers in the United States and more than 50 in Japan, primarily through resellers. Broadbase also satisfies the mandate that new applications should benefit the top and bottom lines.