The campaign features two giant graphics measuring 110x180'. It took some 40,000 square feet of perforated vinyl to produce. The image installation was completed in mid-May and will be up for approximately six months. There is a lot of growth in the area of grand-format printing. Because of Adera's specialization in grand-format signage, it does a lot of custom work for various companies.
Every machine is unique, as is every job and every installation.
We get all of the specifications and requirements for the job from the billboard clients and then we supply exactly what they need and want. Printed on Clear Focus Perforated Window Vinyl Film, this nine story banner is visible for more than two miles in Silicon Valley in California. Network Associates wanted special coverage for their new software product launch. Each day, an estimated 125,000 people view the graphic which took Adera Corp. several days to print and another four days to install. At the end of the campaign, installers simply had to peel the pressure-sensitive vinyl off the windows.