A mong the ever-growing crowd of online matchmaking sites is a meager little service called VeggieDate. Bisexual vegans only, please. But nowhere did they ask me about my meat-eating habits. With numbers so low, chances are my meat-shunning hunk of lovin' is advertising elsewhere, if at all. It's amazing that anybody meets anybody this way, but there are just enough success stories on the big matchmaking sites to generate hope.
Hope drives page views.
Page views, not to mention all that marketing information one gives up when filling out forms for Mr. or Ms. Right, theoretically spells reimbursement for venture capitalists. I asked Urow, who started VeggieDate as an extension of his activist site Greenpeople.org, how his business plan worked. I believe the Internet will allow us to more easily live eco-friendly lives. We can find out about eco-friendly products and order them online and generally network with others who share our views. That's very noble, but Urow may find it difficult to make good on those lifetime memberships without additional revenue streams.