Thus, old mindsets that influence how organizations run must be replaced with new mindsets. The following information examines how and why ASEP is an organization for its members. This new thinking can explain its competitive edge in the beliefs and attitudes of exercise physiologists. It is clear that how members think of an organization influence their behavior and beliefs about the organization. Hence, to ensure continued support of the organization, members' can not become discouraged by believing the organization is not supporting there concerns and needs.
Attitudes are important.
Members are the customers, and thus the organization is the company responsible for marketing a product. The ASEP product is the professionalization of exercise physiology. Members buy into ASEP given the perceived value of the organization. Their belief is that exercise physiologists deserve a higher quality of existence, and they are willing to work to see significant changes in both profit-ability and market share. In addition to the new way of thinking, they understand that change can occur in an instant.