We recently came out with Extra Strength Formula Hair Serum for the ethnic market. We found out by accident that this product was good for ethnic hair. We called stores in England that were selling a lot to ask them what they were doing. But what we found out was that these stores were in areas with large ethnic populations. That made us realize that it was a huge market.
Ethnic hair tends to be extremely dry and extremely frizzy.
But many of the ethnic hair products tend to be oily and greasy. When Frieda tried it out, he was amazed. This serum completely transformed the hair. To test the product, he took about 30 small bottles of the serum around to local salons to let them try it out. Within days, I was inundated with calls from stylists.