Because a smile and a handshake will not reserve seats on a transatlantic airplane, or rent a couple of vans in Europe, or buy a new eight. For this you need big bucks. This is a tad more expensive than your average Happy Meal. Some big names will help. In the rowing world, Silken's is one of the biggest.
Facts are facts.
Silken walked to the mike, radiated her solar smile and lit up the far corners of the room. Instantly, five hundred people radiated back. The Leafs were ahead midway through the first period. Except that it did. As a matter of fact, it got rather awesome.