In my experience the price objection is valid less than 50 percent of the time it is used. My perception of your value is lower than my focus on your price. You have failed in your effort to distinguish or differentiate yourself from those who seek to sell the same thing that you do. You're foolish enough to believe me, and you accept the objection as a defeat rather than an opportunity to prove or improve your position. Some people only buy price.
Lowest price means lowest profit.
Let's take an example. The biggest, most competitive sales market in America is insurance. The most interesting thing about insurance is that it basically all costs the same. My answer was simple and swift. Sell your value and sell yourself, or lose the sale to someone whose not as good as you are, but has a better price.