The agreement with its investors calls for Premier to spend 6 percent of gross revenues on capital improvements, based on a five-year rolling average of revenues. Not surprisingly, the new figures show that the chain takes in about 60 percent of its revenues from the sale of tickets, parking and corporate sponsorships. The remaining 40 percent comes from the sale of food, merchandise, games and attractions inside the parks. Per capita spending is a key statistic in the amusement business, and companies try hard to increase it. Finally, The Insider has learned that Premier Parks now owns 25 percent of Six Flags Over Georgia.
Investors own the rest.
Campbell at Le Mans Mayor Bill Campbell will be the master of ceremonies at the 24-hour Le Mans endurance auto race June 6 as part of a promotional effort for Road Atlanta. The trip is being conducted as advance publicity for the Petit Le Mans 1,000 Miles race that will be held at Road Atlanta in October. French Consul General Jean-Paul Monchau is accompanying Campbell on the trip. Road Atlanta owner Don Panoz is also at Le Mans, where two of his GTR 1 cars are competing. The headquarters is now located nearby on Industrial Boulevard at a factory that the company will soon shutter and put up for sale.