I learned a lot from Brian. I share this with you because it is one of the key elements to increase sales and income, as well as establish respect-ability and credibility. If I said those words about myself, you'd probably find me arrogant and egotistical, maybe even obnoxious. This was one of the very first lessons I learned in marketing. THE most powerful way to establish cred-ability is to have someone else sing your praises.
Endorsements do that instantly.
People expect you to tell them how good you are, how terrific your product is, and how wonderful your company is. If you don't speak about the benefits and value, they wonder whether you really believe in what you do. It's not easy to find the right balance of restrained enthusiasm. Too much, and you bowl people over. Too little, and people doubt your commitment and sincerity.