Such a position could include all of the areas discussed above except sales and logistics. A high degree of analytical ability, including the ability to identify and solve problems, is required in most managerial positions, especially in the fields of product development, marketing research, and logistics. High grades are often considered more important than specific courses taken. Extracurricular college activities are often given considerable emphasis, as is part-time or summer employment. Most marketing positions require an outgoing personality, clarity in self-expression, and skill in the area of human relations.
Employers stress such qualities as initiative, drive, and creativity.
Oral and written communication and computer science courses are highly recommended.