Establishing guidelines and criteria that can be used by business, industrial, governmental, and other organizations in evaluating their quality improvement efforts. Recognizing the achievements of those companies that improve the quality of their goods and services and thereby provide an example to others. Providing specific guidance for other American organization s that wish to learn how to manage for high quality by making available detailed information on how winning organizations were able to change their cultures and achieve quality eminence. Baldrige Award and its comprehensive criteria for evaluating total quality in an organization have had considerable impact. Some observers have begun referring to the award as the Nobel Prize for businesses.
Japan too has an award for outstanding business accomplishment.
Cadillac has received over 15 major awards since winning the Malcolm Baldrige National Quality Award in 1990. IBM Rochester had a 25 percent growth in market share from 1988 to 1992, with 1992 new customer installations at twice the rate of 1988. The Ritz-Carlton Hotel Company has been honored by the travel industry with 121 quality awards since 1991. Granite Rock's customer accounts increased 38 percent from 1989 through mid -1993, while overall construction spending in its market area declined over 40 percent. The Westinghouse Commercial Nuclear Fuel Division's product reliability has continuously improved over the past 10 years, resulting in the industry's best fuel performance and a doubling of orders, compared to eight years ago.