These bold new vehicle designs demand fresh colors. Improved coatings technology, especially in more durable clearcoats, continues to open the door for a wider range of color choices. According to DuPont fashion Director Roseann Forde, the recent shift toward blues and metallics reflects a growing emphasis on ingenuity and creativity. We are seeing an explosion of new color choices that advances in technology are making possible, which also mirrors a growing number of product choices that science is giving consumers every day. Looking ahead, Forde predicts that the hot colors of the first years of the new millennium will continue to reflect a trust in technology, but also convey a financial optimism.
Gold shows a sense of grandeur and prosperity, relating to a luxurious lifestyle that people want.
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