For example, a person may experience hostile thoughts towards others wherever competition is at work, whether a bank line, a restaurant, or switching traffic lanes. Data on the private world of drivers show that frustration begets anger leading to feelings of hostility that are elaborated in mental violence and ridicule. Traffic psychology also studies the nature of risk taking in driving. Few traffic situations are without risk. Drivers are constantly involved with this risk.
Incidents occur all the time and the threat involved is experienced as stress.
Reduction of traffic stress is a major concern for traffic psychologists. Methods include traffic safety education for children, driver education for adolescents, continuing driver education for adults, and public media campaigns. Driver self-modification attempts are also desirable. The use of self-regulatory sentences to counteract impulsive and irrational behavior is a promising method. A message brought to you by the Traffic Safety Council.