Today I would like to share some of the results from the 1994 survey. This represents a significant spike over the previous four years. The 1994 data show that distrust of government, lack of faith in voting and concern about uses of technology are the fundamental factors driving the public's growing anxiety about privacy. Clearly there is a growing sensitivity by consumers with regard to data and technology. Access to information via technology is a major driver.
Consumers are pragmatic in terms of information trade-offs for benefits.
Business should be the strongest privacy advocates and be proactive in self-regulation. Giving consumers choices can make privacy a competitive advantage.