This information can be anything from an e-mail address to the user's name, age, sex, or place of birth. Your motivation might be to create a place to which users would want to return. The idea is to provide users with the specific things they want, encouraging them to return to the site. At the time, Internet Start was designed as a way to highlight business partners who were using Microsoft technology. Promoting business partners usually took priority over customizing the layout.
Anonymity can also be an essential component of personalization.
On the MSN portal, you can set your preferences on the site and still remain anonymous. It is smart to provide the option for users to remain anonymous. Users appreciate visiting a site and gaining benefits from the site without having to give personal information. Personal information should be revealed only if absolutely necessary for e-commerce or beneficial transactional exchange. I feel that some sites, such as Go2Net, ask for much too much personal data before offering personalization.