It could be incentives for your sales force for employee loyalty, for new clients, for referrals, or for valued existing customers and suppliers. Incentives are really just reasons for people to align themselves with a particular brand. For instance, Molson Canadian had a very successful campaign using small, plastic Stanley Cups inserted into the beer cases. Using incentives can be very effective when you are building your company and need to draw new customers in What is important to remember when planning your incentive campaign is who your customer is and what they would find funny, useful, endearing, and so on. No one wants to feel they are being condescended to.
Incentives can also come in the form of corporate gifts.
Well, the first thing to do is think about what kind of company you are and what kind of company you want to be. If so, perhaps company incentives are high-tech down vests and free personal training for their first year. Or perhaps your image is more conservative and you'd like to mark achievements with tactile product such as an elegant silver clock or jewelery. Less personal, but equally as effective, are gift baskets. Gift baskets are really an art and you want to make sure yours is unique, useful, and elegant.