A delicate balance between sophistication and commonality is a challenge, not an obstacle. Information is packaged in the most universal way . Multiple access paths to the same information with a method in place to check the validity of site-wide links. Multiple links to the same page increase discovery success, allowing the same information to be repackaged for presentation to different viewing audiences. Restraint, however, is exercised.
Gratuitous links can undermine hierarchy and structure.
The accuracy of links is determined by vigilance, feedback from the viewing audience, and site-scanning software. Invalid links undermine credibility, which can only be restored by timely repairs to such links.