The book was then put up for auction via eBay , with 100 percent of the winning bid benefiting the National Colorectal Cancer Research Alliance, which was founded in part by Katie Couric, in honor of her late husband. Imagine the interesting, celebrated and newsworthy guests that you've hosted at your events over the years. Television really has taken the lead in using Internet promotions to drive viewers back to their TV screens. He advised organizations to establish the proper internal structure, so that the people creating the event are communicating with the people creating the Web content. Events execute well before and during an event, building as much interaction as possible to link their event with the Web.
Events sustain an online dialogue with their audience.
The Scottsdale Arts Festival, in Scottsdale, Arizona, is this year celebrating its 30th anniversary. The idea is to attract viewers by entering all voters into a contest that will put one lucky, randomly chosen entrant and a guest in Scottsdale during the event. The winner would receive free airfare, lodging, a specially selected piece of art by one of the festival's renowned artists, passes to the festival and other activities during the weekend. Along the same line, an event that works with many local and regional musical acts could easily conduct a survey or contest online to determine which artists would perform at the next event. Here's another twist, which we got quite a kick out of.