Far fewer, to be sure. There are several reasons for those crossing currents. For starters, unlike most items bought by consumers, financial products are expected to appreciate in value. In contrast, when someone buys a refrigerator or a car, it is expected that the value will decrease over time. It makes sense, then, that a buyer would want to pay as little as possible for a Kelvinator that will be hard to resell at some point down the road.
Few people turn down a chance to get rich quickly.
In an investing environment like the current one, where it seems that everyone has a friend or relative who hit it big on an Internet stock, it is tempting to chase after the hottest-performing funds. That is, buying when everyone else hates something and sticking around until it goes up. It takes discipline to keep buying when a sector is underperforming, said Bugen, the financial adviser. The average investor is faced with such a situation more often than not. So you have to develop a strategy and adhere to it, and rebalance back to your target allocations.