Familiarity with journalistic basics, style, and computer terminal operations required. 3 credits Students develop two separate creative campaign strategies for hypothetical clients of their own choosing. For these large-budget accounts, students must create copy for newspapers, magazines, broadcast, and direct mail, all with a consistent campaign theme. Case studies and student projects focus on the special uses of broadcast and print media in political advertising. A case-method approach is the predominant mode of instruction.
Final project requires the development of a public-communication campaign.
Correcting, improving and trimming stories. Headline writing, layout, graphics. Wire services, printing process. Typography, printing presses, handling photos and other art layout and design, introduction to desktop publishing. Familiarity with journalism basics, style, and computer-terminal operations required.