Conversely, Bilbao went straight away for Art. It was not a product of culture, but now Bilbao will make culture out of art and consequently knowledge will change. Culture is the new industrial revolution of the 21st century. Bilbao also went immediately to businessmen - private business was another key factor in Bilbao's success. The real problem is finding the right project.
Finance is plentiful for the right projects.
Metropoli is currently undertaking a study of the most advanced experiences as regards investment in cultural infrastructures as an element of urban revitalisation. This analysis will study the impact of specific cultural infrastructures on the development of cultural sectors in cities world-wide. By means of this cultural impact study on the development of cities, the Association Bilbao Metropoli 30 will be able to determine the scope of the expansion of cultural sectors as a new urban economic activity and its effect on the international image of the city. The final aim of Metropoli is to design strategies to maximise social and economic profitability of new infrastructures and generate a strong cultural industry in Metropolitan Bilbao.