Consumers want info, especially if buying a big-ticket item. Also if they have gone to the trouble of procuring your brochure they want to know about your product or service. Tell them everything they want to know. Spotlight the important facts. Tell consumers what is included, costs, and hours.
Graphics can highlight important information.
Use photos instead of drawings. Photos increase recall and suggest reality. Be helpful, not clever. Avoid gimmicky layouts and humorous copy. Give practical useful information.