In fact, we're the only agency that has developed its own Brand Equation, which we use to evaluate and develop your brand identity and strategy. Two sentences in plain English will do it. Image and messages need to be applied consistently to all external communications.
Consistency requires collaboration between the client and the agency.
Whatever you promise, you have to deliver to on. If you don't deliver, the value of the Centric Brand Equation goes to zero. Unfortunately, there's no substitute for time. When you have delivered consistently for a long time, your brand equity increases exponentially. Centric can help define your position and personality in order to create a unique corporate ID system for your company, then apply it consistently across all of your communications.