Make sure you budget for any surprise expenses. You will need at least 3-5 volunteers on site the day of the tournament and as many you can get to help with selling sponsorships. The more exposure your tournament receives, the more participants and sponsors you will get. Besides the entry form, there are many other ways to publicize your tournament. Public service announcements, local talk shows, press conferences, and local calendars of events are all effective.
Local shoppers guide and other free publications are a good way to get the word out.
Create a press release kit for your tournament to receive free advertisement. Placing an ad in the local paper can be very effective but very costly. Sell Sponsorships Selling sponsorships is the way to acquire the commitment that leads to a successful tournament. Sponsorships should be developed between the tournament and local businesses. Design various levels of sponsorship.