Improving any of these three categories will boost your sales. But, the moment you decide that you're going to systematically improve all three categories together, you'll catapult your business three-fold. Direct Mail Develop your own customer mailing list. If you want to boost sales while you drive down costs, then you should be using direct mail. It is one of the most targeted, measurable and cost-effective ways to sell your products and services.
Experience shows that retailers who have a current customer list receive the best results.
Remember, it is better to have 500 to 2,000 qualified names rather than 5,000 to 10,000 non-qualified names. You can adjust percentages, stock selection, and other special points relating to your type of sale. Seek out the stations in your area and decide which will best appeal to your target market. The more signs you use the more your store will appear to be different and attract new customers. While there are many ingredients for successful retailing, price is probably the most important influence on consumer buying.