They chat with other students on your Web site, too, if you let them, although they may not always be chatting about your college. This year at WPI we introduced a top-secret Web site that was only available with a password to admitted students. When they were on the site, students could download WPI screen savers, chat with other admitted students, e-mail alums in their area codes, check out options for visiting our campus, ask questions, and print out coupons for WPI venues and local establishments. This special site allowed us to reconnect with admitted students and keep in touch with them during their decision-making time. It was an effective yield tool for us last spring.
Few colleges spend as much time with their Web sites as they do with their view books or videos.
At the very least, a college Web site deserves equal billing with other aspects of a college marketing campaign. The future of the Web is daunting. It won't be long before we'll all have streaming video, campus tours, video conferencing and virtual open houses at our fingertips. Next This entire site protected by copyright. All rights reserved.