Ideas inspire ideas.
The brainstorming process, created over 60 years ago by Alex Osborn to increase the quantity and quality of advertising ideas, kindles many more ideas than do individuals working alone. You don't need to be facing a major decision to call a brainstorming session. A few basic guidelines will get you headed in the right direction. First, gather your group in a setting where distractions can be avoided-a conference room, for example. The group should not be so large that size will inhibit individuals from participating.