We live in the information age. The most ancient way of transmitting information is through the story.
Human beings love stories.
People have sat around hearths listening to storytellers tell stories since long before writing was invented. People who go to Shakespearean plays and read novels are all driven by stories. Similarly, the massive sales of tabloid newspapers are driven by new, exciting, outrageous stories. In the information age, the effect of storytelling is magnified 100 times. An old-fashioned storyteller would pull together many interrelated facts, and put them together in a sensible, understandable way.