Overlearn information to stamp it firmly in long-term storage. Organize material to be remembered in some meaningful way. This is generally a good principle as pointed out by Norman in his principles of user-centred design. Few people are fully rational decision makers especially with decisions that are very important to them. Heuristics Strategies Heuristics are intuitive strategies, informal rules of thumb or general guidelines that people use to solve problems.
Experts using heuristics can diagnose equipment malfunctions rapidly.
The use of heuristics is oftern so complex and so vaguely defined that even experts cannot provide a simple explanation of how they do it. Most people are not very good at complex decision making. Frequently they don't take all the relevant information into account. They are also poor at assessing the probabilities of different events and are influenced inappropriately by specific examples and anecdotes. For instance, most people currently believe that violent crime is on the rise, even though it has been falling for several years in North America.