Our general focus will be on understanding how firms capture value from innovation. This module will examine the core issues of global strategy. We will discuss topics of regional factor differences, global organization, and global vs. regionally-configured products. This module is the actual simulation experience. All grades are based on group work.
Groups have the option to differentially evaluate group members or to assign equal weights to all.
The cases that precede the simulation game were chosen to illustrate key strategic issues that your team will need to consider in developing a strategy for the simulation game. In analyzing each case and developing your write-up, your objective is a dual one. Your initial objective is to analyze the issues of the case and make appropriate recommendations. Your secondary objective is to evaluate how the conclusions of the case have application for strategy in executing the simulation. Specific instructions will accompany each case assignment.