Your browser does not appear to support frames. Path will extend involvement, encourage performance and strengthen the brand for consumer recognition. Developed along the principles of wise growth in response to the growing number of people who want to travel wisely . A stands for Affiliates. B stands for Benchmarking.
C stands for Certifying.
But the journey doesn t end here. Certified members have their performance independently assessed and audited. Audits take place regularly to ensure that performance levels are maintained or improved. Ways that make use of our environment without damaging it. Ways that allow all local people to benefit from tourism without destroying their culture.