Mr Beattie began his attack in characteristically quirky fashion by reading out a poem about the state of UK advertising. It could not be shown on national TV, even after the nine o'clock watershed. Mr Beattie slammed the BACC as condescending and out of touch with the British public, saying its hang-up with sex was impossible to understand. The real scandal here is not ads like this but the mediocrity of most of ads.
British advertising has to jump through so many hoops.
People are allowed to watch all sorts of violence on their screens, but advertising has to be 'U' certificated. If that happens you might get a few lines in a newspaper but you can't show your ad. You might as well not bother to shoot the ad. The campaign will not appear on British TV, but cinemas will be allowed to show it alongside films with a '15' rating. The advert will now end with a shot of a French Connection condom, due to be introduced in stores later in the year.