The best source for this information is a reliable list compiler. Your sales and marketing strategy needs to do more than increase sales. It must leave such an impression on the new homeowner that it creates word of mouth advertising. Advertising done creatively and sincerely, combined with a great mailing piece and an excellent offer will result in ongoing and consistent referrals. A good list compiler will offer weekly new homeowner lists along with detailed information on new home buyers in areas that you target.
Lists are generally available on peel and stick labels or magnetic media.
Typically, this data is current within 3-10 business days after the deed is recorded. It is important to reach new homeowners with your special, individual offer before anyone else, but it's also important to have a good pitch. Your mail piece must grab new homeowners with something important to them. This is accomplished by an excellent offer. Don't offer a percentage discount.