The process of identifying potential donors is a technical one because through the information garnered from the physician and expanded by the Research Office, we can separate the wheat of wealth from the chaff. The cultivation process, on the other hand, is much more subjective, volatile, variable, challenging and interesting.
Cultivation begins with the first contact between the patient and the physician.
The development of this relationship in a positive way is the essential foundation for the future cultivation and solicitation of the patient or patient's family. Wealthy people, especially, want to express their thanks by offering financial support to their physician.