Ponderosa Steakhouse is mobilizing in Western Pennsylvania for a new era of growth through a multi-tiered strategy that combines new restaurant development and extensive remodeling of existing locations. Given the growing demand for the family steakhouse experience in this region, we are executing a strategy that will build on our position here as the steakhouse of choice for years to come. The restaurant also features a new hot buffet area reminiscent of a frontier kitchen. The hot bars flank a flat griddle, where Ponderosa cooks prepare such items as hot vegetables and grilled sandwiches.
Guests can order baked goods to go from the in-store bakery.
The exterior also has been dramatically altered to include a ranch house roof and chimney, as well as new signage and lighting, reflective of the new prototype. In addition to the Greensburg remodel and the three new steakhouses planned for 2000, MFS is charting numerous locations in the region for further expansion over the course of the next five years. Plans for the remodel will hinge largely on the impact it has on guest satisfaction, employee satisfaction and sales at the redesigned Greensburg location. Additionally, in the year 2000, MFS plans to release the prototype design for franchise development, as well as chart growth opportunities in other markets. Founded in 1965 in Kokomo, Ind., Ponderosa today serves guests in 513 restaurants in the U.S., Canada, Puerto Rico, Taiwan, Korea, Qatar, Saudi Arabia, the United Arab Emirates and Singapore.