Pursuant to the Federal Cigarette Labeling and Advertising Act. Research studies show that young people are aware of, and respond to, cigarette advertising. Preventing Tobacco Use Among Young People, A Report of the Surgeon General 1994. While the three most heavily advertised brands, represented by Joe Camel, the Marlboro Man, and the young Newport couples, have captured 86 percent of the illegal teen market, these same brands account for only 35 percent of overall tobacco sales, having far less appeal in the adult market. Pursuant to the Federal Cigarette Labeling and Advertising Act.
Cigarettes continue to be one of the most heavily advertised products in the print media.
A Report of the Surgeon General, 1994. The Attorney General's Office would like to thank the Tobacco Control Program of the Nevada Health Division for their assistance in preparing these statistics.