Image drives success in economic development .
No longer use the name, but objective remains. So influencing what other people say or write about Kansas City is VERY important part of what we do. Kansas City's not like NY, Dallas, Denver, Atlanta, LA with firmly-established, distinctive perceptions. Over last several months, growing emphasis on developing technology sector of Kansas City. Want to broaden, update that image so Kansas City thought of, and is, tech friendly, savvy, hip, contemporary community.