A small resealable plastic bottle of milk. T he dairy marketing firm that learns how to differentiate its milk supply will succeed. Milk producers who learn how to cater to a differentiated market also will succeed. M arketing milk for specific uses is already underway. One example is the astounding success of the Jersey dairy cattle breed.
Jersey cows produce milk valued by cheesemakers.
D airy markets have understood differentiated value for years. Now and in the future, classified pricing under the FMMO system will become increasingly irrelevant. The uses for milk will increase. Each new use will require specific standards and likely extract specific values from the market. T herein exists a wonderful example.