Ethics Ethics aren't necessarily required in the online content business. That choice is always yours. Nevertheless, I believe that behaving unethically is usually a huge mistake in the online content business. Credibility is the cornerstone of most online content venues. Any practices that compromise credibility can undermine the business or organization behind that venue.
Ethics are never risk-free, however.
Upholding them often involves some sacrifices . At some point, your ethics may lead you to pass up certain jobs, or certain roles, or certain types or levels of income. Or you may have to endure uncomfortable, unpleasant confrontations, or fight long and difficult battles. That's where bravery and emotional strength come in handy. The obvious basic ethical issue in the online content field is lying .