According to Bankoff, Netscape will target users who access the Web from their offices or who disdain AOL's proprietary service model. But Enderle expressed skepticism at the numbers. For example, a teenage girl who accesses the Teen People Web site will often be directed to four or five other Web sites offering AOL Time Warner content targeted to her demographic. This integration enables advertisers to track such things as frequency of return to a given site or what the consumer is buying, providing useful market research in addition to simplicity of placement, O Brien noted. But Giga's Enderle counters that despite its latest incarnation, Netscape is, for all intents and purposes, a portal experience.
Folks are creatures of habit.
Enderle acknowledged that newcomers to the Internet might be drawn to Netscape's services. However, that would be a long-term process that would happen slowly over time, and it's unlikely that present users would change their habits unless they were particularly upset.