Trademark rights are created principally by use. Marks may be registered, on either or both a state level and federally, in the United States Patent and Trademark Office. Every computer connected to the Internet has been assigned a numeric address that other computers on the Net use to communicate with each other. Consequently, domain names often indicate sources of goods or services, in addition to functioning as an address. Each domain name is divided into two levels.
Domain names are remarkably easy to register.
Since then, several other registrars have qualified to register domain names. An internet search will pull several of them up. A registration application, which may be completed by e-mail, is completed and transmitted to the registrars. The whole process may be conducted on-line. They do not conduct any search to determine whether a proposed domain name conflicts with the trademark rights of another.