You can access a global audience in an instant. You can publish company materials in a variety of languages for a fraction of the costs associated with print media. This model is currently very popular with commercial sites and when it is executed properly it can yield a tremendous amount of positive publicity. However, poor execution of this model is one of the primary reasons so many Websites will fail in the coming year. Only now are companies recognizing the time and attention it takes to maintain content that is interesting enough to attract a high volume of traffic, but doesn't infringe on their for-fee products or services.
Advantages Can be an effective and efficient advertising vehicle.
Delivers a more interactive, personalized, and memorable pitch. It sounds so easy. Provide product information and sell the product online or over the phone. Happily, as concerns about the security of online transactions dwindle, it's becoming apparent that there is a large and growing segment of the population ready and willing to shop the Internet. Online means no storefront and relatively low overhead.