Canalys outsources both web and telephone based research projects to third-party specialists, with whom it has established strong relationships. By managing and negotiating with these suppliers, Canalys removes all the stress of conducting large-scale market research. Whether you are looking for a firm projection, or a spectrum of probabilities and scenarios, our forecasters can be relied upon to provide you with a thorough analysis. The pace of expansion, and contraction, in the high-technology market has led to numerous mergers and acquisitions amongst the channel. There are few experts on these subjects in Europe and Canalys is often sought out to provide unbiased advice and comprehensive recommendations.
Investors appreciate a well-respected and independent view of an acquisition target.
Canalys can reassure, where appropriate, the most cautious of investors. If you need instant feedback on a new marketing campaign, innovative product or prototype, then the best research technique is often the focus group. As with all primary research, a stimulating focus group requires a carefully drafted script, and a well-briefed moderator. Canalys has these skills, as well as the ability to produce a content-rich report full of valuable insight and recommendations. It can undertake these projects in a timely and cost-effective manner and has the flexibility to design a program that exactly meets your needs.