Key internal factors include management policies, resource constraints, organizational structure, automation, personnel, and operational procedures. Key market factors include delineation of markets, their perception of the organization, as well as their current and future needs and service expectations. Critical Strategic Issues are fundamental policy or program concerns that define the most important situations and choices an organization faces now and in the future. Strategic Vision is a statement that describes the future we intend to create - the results we will be achieving and characteristics the organization will need to possess in order to achieve those results. Goals are broad statements of what the organization hopes to achieve over the next 3-5 years.
Goals focus on major outcomes, improvements or results and are qualitative in nature.
Strategies are statements of major approach or method for attaining goals and resolving specific issues. Strategies are a bridge between the goals contained in the strategic plan and the objectives contained in the annual or operational plans set on a yearly basis. Objectives are specific, concrete, measurable statements of what will be done to achieve a goal generally within a one-year time frame. Action Plans are detailed methods of specifying how an objective is achieved. Task specification includes staff assignments, material resource allocations, and schedules for completion.