Successful advertising is written with a specific customer in mind. Try to picture the person you must reach in order to achieve your advertising goals. Once you know who your target audience is and what they are looking for in terms of the product or service you offer, you can decide what your advertising will say. Advertising should always be written to communicate a message that will be seen as important by your target customer. Every month new advertising options become available.
Many advertising media work well to reach a diverse range of target consumers.
There is no single medium inherently good or bad. A good medium for one product or service may be a poor medium for a another. As you consider media choices look for one that fits your advertising goals, reaches your target efficiently and cost- effectively and is with your advertising budget. Small businesses will typically use either spot television or cable television. A spot television ad is placed on one station in one market.