Adults programme and control television and radio, while Kids are passive observers. Television programmes are inflexible, and chosen by the station. Adults make all the choices and Kids recognise this. This is all in contrast to multimedia technology that responds to individual command. The Internet is fundamentally different to television in that it allows Kids to make choices.
Kids control their world on the Net.
They are not just passive observers of the Internet and other multimedia, they interact, participate, become involved and manipulate their Net surroundings to accommodate their own, personal needs. They aren't afraid of computers, email, web TV, online banking, ecommerce, chat sessions, search engines or Hyper-Text Markup Language. Kids aren't afraid of change because to them everything is new. Nothing has changed. For Kids, web and email addresses look as normal as short hand to a secretary.