Pages have clear message and valuable content . A good web site is composed of clear pages connected by easily understood links which assist new users. Pages are revised on a schedule consistent with the material . We generally review all pages twice a year, while the topical pages such as the Home Page are changed at least once monthly and usually more often. Other pages may be updated daily, if they contain volatile content.
Links make navigation around the site easy .
Web pages do not stand alone and the information is not always easily related for all categories of users. In a complex web site, success is based on the creation of many links to popular pages. It is too easy to create web sites which are confusing, even though individaul pages may be clear. Use reports to see where and how users are getting to information. Do not use fancy fonts, they will not usually display in the readers browser .