Advertising through the electronic medium is fast gaining popularity. Other ways of advertising include window displays, display on telephone directories, transit signs on buses, lamp posters, banners, etc. T he art of advertising uses a variety of techniques to create effective advertisements. An advertisement should have a basic appeal. Slogans and product characters are created to catch the attention of the viewers.
Great advertisements merge factual information with emotional appeal.
The Advertising Agency is the link between the client who wishes to advertise and the media where the ad is to appear. A lot of expertise and various skills are required in the preparation of an ad - from identifying the client's needs and the purpose of the ad , the identification of media, to the creative inputs and catch phrases. At trainee level however, a BA degree in economics with statistics can be accommodated. A working knowledge of design, printing and video production is always an asset. Each client's contract is referred to as an 'account' .