There is no point in attracting visitors to your Web site unless they like what they find when they get there. It takes effort and experience to write good copy that catches the reader's attention and makes them want to come back.
Graphics can enhance a site, unsuitable ones create a distraction or make it unnecessarily slow.
Easy navigation is important Many Web sites are too complicated and have annoying little faults such as broken links. Your site should be a pleasure to use. A Web site is a good marketing tool but first you have to market the site. Responses are valuable Too valuable to waste through forms that don't work properly or leave leave the submitter guessing whether anyone has received them. A site should make you easy to do business with.