You must make your offer within the first three seconds as her eyes run over the page. Start with a banner headline that sells the benefits your product, service, or organization will bring the prospect. Let them know how their life will be easier, happier, or more successful after they have bought from you. Instruct the potential customer how to buy what you sell. It costs no more to have your flier copied on colored paper, so choose a color that grabs attention but won't make your copy hard to read.
Lighter colors are best.
Many successful fliers have no pictures. Line drawings are easily copied. A photo needs to be half-toned first to give a clear photocopied reproduction. Your copy shop can prepare the photo for you. Also pay attention to the quality of the copier.