Customers want to see that you want to help them and that you take their problem seriously. Act with urgency and show them that you have the knowledge, skills and experience to be able to provide the solutions they are seeking. Customers want to be in control and that means they need choices. They want to do business with you in a way that works for them - not in a way that works for you. That means you have to be flexible and willing to adapt.
M ake an informed choice.
Customers need information about their options, and about the pros and cons of each. Often they want a recommendation with reasons to support it. And, they want it done right first time. Results, not excuses, are what your customers are paying for. Remember that a desk is a dangerous place from which to view the world.