Amazon also uses wish lists and suggestive selling. When a visitor is reviewing the details of a particular item, the Amazon database performs a comparison of the chosen item with the company's inventory and comes back with a short list of similar products that other members have purchased. It offers almost everything a person might need online and it can all be customized to a user's specifications. Business news on Microsoft or Sun, updated stock quotes for Intel, the TrailBlazers' score from last night and weather in Des Moines. Even a daily horoscope can be placed on a personal page.
Finance keeps track of stocks as well as linking to personal bank accounts.
It also provides a bill paying service. Travel lets users plan their vacations. The user makes his own choices. While your business may not require all the bells and whistles offered on these big players' sites, they can serve as inspiration. From there, the sky is the limit.