Networks are powerful and have tremendous value hidden within them. The challenge is to recognise and exploit their value. A second, more critical step, is having an organisation that is capable of reacting in real time to your strategic changes. Central to this capability is fostering tight integration across different functions. Continuous feedback from customers helps to improve product design, reduce development time and deliver competitive products to market.
Customer feedback is a great direction-setting force in the uncertain world of the Internet.
In fact, listening to customers may be the best form of visioning as far as your Internet strategy is concerned. If it is good for customers, it is good for you too. That's the way it works on the Net. Despite the prolific growth of Internet companies over the last five years, cyberspace remains largely unpopulated and undiscovered. There are frequently no processes to support your new business models.