The market has spoken. If such testing were being done all the way along, and the nationally standardized test simply reflected sum of incremental testing, the issue would be far less contentious. Mark Underwood WNYC listener-member guidelines for web publishing The American Society of Magazine Editors has published guidelines for editorial integrity that are worth repeating.
Magazines are successful only if readers trust the information and advice given.
This trust can be broken all too easily - either by perception or reality. That's why ASME has created guidelines to ensure the clear distinction between advertising and editorial content is never broken, nor blurred. If, for example, a reader believes that an article was created or altered to satisfy an advertiser or special interest group, that reader is likely to discount the content of the article, distrust the publication, and disregard the renewal notice. Similarly, editors have an obligation to enforce and maintain the best journalistic practices . Schooling A little extra schooling never hurt.