Include a copy of your marketing plan. This copy will enable you to avoid the subject during the listing presentation. Most agents spend too much time discussing marketing and not enough time discussing price. Price is King and the main issue to be discussed on a listing presentation. You might include a section on staging your home and the preparation a seller must do to help you get the home sold.
Many agents use pre-sale videos also.
There are some that have been created that are effective. You can also develop one of your own. I used one we created for five years in my career. It was very effective in focusing the clients on price and what my team was going to do to sell their home. It enabled me to reduce the discussions on marketing and get back to price.