Good advertising presents clear, concise, and focused information in a creative and interesting way. It conveys information and persuades people to act in a predetermined way or to alter their perceptions.
Good advertising is personal, persuasive, and powerful.
Advertising for Results People are bombarded with hundreds of messages daily in the print and broadcast media, all of which are competing for their attention. Advertising, therefore, should convey at most one or two focused messages. Once you know who your audience is, give them the information they need and want and point out the benefits of your product . Give your advertising a look and tone that sets you apart from other similar organizations. Dare to be different in a thoughtful way.