Now, Steve Jobs doesn't have a band strike up when he introduces a new product. And this is something Mac evangelists have to understand sooner or later. Steve merely uncovers a new product and stands back , allowing it to work its magic. That's all he has to do. That is what Mac evangelists need to see.
Evangelism can deteriorate quickly into defense.
But when we do it, we are, I think, defending the indefensible. Well, I may have lost my mind - the jury is out on that point. But I am serious. I do not mean to say that the Mac cannot be defended but that it needs no defense . It speaks for itself and this is something I think Jobs fully realizes.