The biggest factor is the waste. But, he feels that fabric is an image. There is still a demand for vinyl, but our niche is the dye-sublimation of standard and custom fabrics, which includes everything from banners and tablecloths to POP and outdoor signage. According to Schwartz, more and more fabric banners are done for outdoors. It has to do with quality versus cheapness.
Fabric looks more elegant, whereas vinyl can look cheap.
Craig Miller, president and CEO at Pictographics in Las Vegas was an early adopter of digital fabric printing. His company has been doing it for about 2.5 years. Miller has found that he can convert most of his customers to fabric. Nearly 95 percent of our current customers use only fabric. Banner vinyl has a memory.