In fact, Pantone predicts that cerulean blue will be the hot color of the millennium. In case you don't remember cerulean blue from the 64-pack of crayons you cherished as a child, think of a sky blue that evokes harmony and calmness. The proper use of color can dramatically enhance the look and impact of advertisements, marketing materials, promotional items and publications. Insty-Prints, as a professional service, suggests a few key uses of color in publishing that can be transferred to design, decorating and everyday use. For example, 'conservative' is best communicated with navy or charcoal, while 'corporate' can be represented by neutral gray or navy.
Colored paper can give documents identification, recognition and character.
The key to any of these items is to communicate your message in a professional and clear way. Evaluate the effectiveness of the color towards this goal. Color is a very positive and powerful aspect of the world today. What's News . Syndicated Columns , Free Content , Featured Articles .