If you don't get success for your client stations, you're not going to continue to grow. It's a partnership feeling. It's not so simple as we plug in the satellite and you walk away and we walk away. It's a continuing relationship. One is cost savings.
Country accomplishes that.
Each format is a radio station onto itself with its own marketing, promotion, research and minimum of 10 air personalities. Across the country, oldies are doing well in market after market and everybody wants to jump on the bandwagon. Kool Gold is number one in Sante Fe, for example. Begun in 1988 with 23 affiliates, the network has grown to 270 stations representing all top 100 markets which carry all or part of its programming. The average affiliate carries four hours of ARN shows.