But there are not many details about how and when an ad could be generated. The wireless world could learn a lot from five simple mistakes that were made on the Web. If advertisers want to sell, they should sell something special. Banner ads have all the effectiveness of a wet Kleenex if neither the tag line nor the product is ingenious. Those who choose to advertise on wireless will do best when marketing items that are both memorable and specialized.
Internet cookies didn' t help the situation.
Tracking phone patterns would wield a death blow for wireless advertising. If phone users want to get away from telemarketers at home, they either screen calls with an answering machine or they quickly hang up. Most consumers would soon tire of paying to tote around a device that made them more vulnerable to targeted-marketing offensives. Wireless advertisers have double the work cut out for them, now that users are savvy to the techniques they saw on the Web. When bandwidth was at a premium on the Web, it didn't deter some advertisers from inflicting fancy creations on the surfing public that slowed page loading to a crawl.