As soon as Valentine's Day is over, the hearts come down and the shamrocks go up. Suddenly, the color theme is green, green, green. A harbinger of Spring. Cupidss give way to leprechauns. Funny how little creatures dominate here, both mythological, but with important differences.
Easter rounds things out nicely.
Lots of time after St. Patrick's Day for the stores to take down the leprechauns and put up the rabbits. The soft pastels of California architecture seem custom-designed for the season. Breezy fashions fill the store windows. Flowers can be justifiably bought for oneself. Marshmallow chicks in flourescent colors hatch on candy-store shelves.