This change is very shallow and superficial. An example would be the 55 miles per hour speed law, or segregation in the south. Identification changes occur as an organization goes and copies another model that appears to be successful. They may not understand all the reasons the model was developed. The models are chosen but the organization does not get into the development of it.
Internalization is the third level, and here the model is adapted to fit the organization.
This is the ideal, and it is self-maintaining. A church that continues to grow after the pastor leaves shows that he had caused them to internalize the changes, and they are self-maintaining. Promoting change requires more than objective analysis. Effective change can be brought about if the following conditions can be met. First, there must be a dissatisfaction with the present situation.