Good design Mr McNiven said many companies stop workers downloading plug-ins because of potential security risks. He said it was much better to use technologies that need no extra software and that everyone can see. He says Kerb always ensures that at least the last two full versions of browsers can see all parts of webpages designed for clients. In a tacit admission that these animations can take a long time to load, many sites that use them give people the option to bypass the introductory animations and get into the site proper. Instead he says they should have scaled back the technology to ensure as many people as possible could see the site.
Irritated shoppers tend to decamp for websites offering better service.
But some of the blame for Boo's demise can be put down to the fact that the e-commerce is in its infancy. Boo launched simultaneously in 18 countries and had to create an international infrastructure that could handle all the different currencies, consolidate orders and deliver clothes and shows across the world.