Email is a very powerful tool. A customer may leave you a question via email. You now have time to research the answer and then reply to the return address. You can send updates and pictures to support your products or services via email. You can set up pages for customers to download software.
Internet access is now very affordable.
It saves you the cost of long distance calls. If you are updating your products on your web site, your customers now have a great method of viewing new products, services, and news real time. You can display your services, warranties, guarantees online. This is also a great place to receive feedback from your customers. These are only a few of many reasons to get on the World Wide Web.