I have every confidence that we can and will be. But there aren't a lot of creative opportunities in Canada, so everything you do, you have to hit it out of the park. Altilia's role in this is to grow the agency, add value to existing accounts, contribute to improve the advertising product, and to enhance the profile of the agency in Canada. They can't just be ideas for ideas sake. I don't pay much attention to that.
Ideas can come from anywhere.
You just have to believe in your ability to do it. We have a strong creative talent pool, fine art schools, and some of the best universities in the country. The U.S. is terrific in that they think they can, so they 'will'. We think we 'might'. Part of whether we're successful is the belief that we can do it.