As this agenda was implemented by the federal and provincial governments, poverty increased. This was pushed by the media and politicians and had a big effect in increasing poor-bashing in the minds of people who weren't in power. Poor-bashing made the cuts to welfare and unemployment insurance seem legitimate. Some words and phrases are inculcated in to our consciousness and you can't use them without poor-bashing, without blaming the poor for poverty. For example, the word incentive.
Incentive is a big one.
When you talk about the incentive to work you stop talking about poverty and start talking about cheap labour and people don't realize this because we have been programmed. Another one is dependency, that people on employment insurance or welfare are dependent on the system. Dependency implies that people use welfare or unemployment insurance because they are lazy or childlike or personally flawed in some way. For poor people who I hope will take the blame off themselves for poverty. And also for working people.