Tie it in with all the important aspects of your business. The most obvious use of a website. The Web is becoming a better and better place to offer goods and services for sale. Look into all the possibilities, from just showing off your catalog, to allowing online purchases using a secure server. Put it on your website.
Many businesses find that putting their PR material on the Web can lead to press mentions and more.
The key to a good website is information. The key to a popular website is FREE information. Most Web surfers are looking for information, not goods and services, when they visit a site. Give them what they want, and offer more. Description of the Internet and Web, statistics on the Web .