Mail is Personalized. Mail requires No Investment. Mail is Formal. Mail is Convenient. Mail is Portable.
Mail is Private.
Mail is Versatile. Mail is Tangible. Mail is Interactive. While 31 percent of households now have PC's, and 5 percent use on-line service, there is a long way to go before new electronic media alternatives reach the universal acceptance levels enjoyed by the mail. The strategic opportunities are ripe for both large and small businesses to recognize the power of the mail and take advantage of today's technologies, in relation to the mail.