Most bartering deals involve trading off inventories. Trading inventories for advertising is a common deal. However, an increasing number of more exotic transactions are popping up every day. Stock deals, once rare, are fairly common now. Corporate barter is a quiet business, which explains why it's an unfamiliar concept in the real estate arena.
Discretion is important.
Most barter transactions do not make headlines. Even when a deal is publicized, the corporate barter components usually are not disclosed to the public. In some cases, companies do not want to alert the competition. Other times, they feel protective of their relationships with vendors and customers. Paradoxically, the corporate barter industry depend on networking to expand.