What really troubles me is that so few people give any regard to quality coaching. The same people who want to know every detail of the next great ball, and will no doubt find a way to re-mortgage their homes or get their allowances docked until the year 2010, won't invest the time or the money to become better bowlers. That's right, I said invest. Bowling balls have a life span these days, they won't last forever. All the resurfacing, baking, bathing or other tricks won't revive a ball once it has done its duty.
Lessons are different.
Fill that brain with knowledge and the experience of someone else's watchful eyes. When there are times that no ball ever invented would help a bowler to overcome the lane condition he or she is experiencing, coaching can get the bowler through. Coaching and lessons vary greatly in price, and there is a coach for every level. For juniors, certified coaching is often free as part of their leagues. Some houses put on simple programs where bowlers pay for the lineage during open bowling, and someone will walk up and down the lanes to work with the them.