Use the topical search terms or clear the box and enter your own. Click options for complex or phrase search. Com and the APMF for professional and business research. Use our suggested search or clear the box and enter your own. Com is edited by Dr Paul Temporal and Rod Davies from Orient Pacific Century , providing brand strategy, research and management services to organizations operating in Asia-Pacific markets.
Machines wear out.
In the same year, tobacco giant Philip Morris paid four times the net asset worth of Kraft to take over the company best known for its dairy products. Despite the premium paid for the acquisitions, both were considered good buys. Powerful brands provide security of demand and competitive differentiation. They also command premium pricing. Brands are the best guarantee of corporate survival.