It's every campaign's stealth weapon. While the public has grown weary of mud-slinging TV ads, little attention has been paid to the increasing use of direct mail to disseminate, under the radar screens, ghoulish caricatures of one's opponents and their dark motives. Today, candidates intent on winning are all competing for the middle of the road. Until it's time to pad the coffers.
Campaign consultants know that the easiest way to raise money is to raise donors' blood pressure.
Sex sells but fear funds, and this is where direct mail slithers into the picture. Take Hillary Clinton. And you thought they were just out to fluoridate the water. Meanwhile, Al Gore's direct mail makes it sound as though he's running against George Wallace, not George W. Bush. I need your moral support.