Consideration of such fields as psychology, sociology, and anthropology as the basis for studying consumer motivation and behavior. The examination of communication from various standpoints, as illustrated by different types of interviews. Interviewing techniques employed for personnel selection are compared with those used in interrogation and those used for the therapeutic purposes. Practice in interviewing. A study of mental health and abnormal behavior.
Case studies supplement and illustrate the theoretical parts of the course material.
A study of man's relationship to the physical environment. Topics include the effects of architecture on behavior, design in selective environments, social uses of space, urban and environmental stressors encouraging ecological behaviors. This course stresses the classical approach to experimental research on human behavior. Students conduct and report on experiments in the fields of psychophysics, psychomotor learning, memory, and perceptions. These laboratory experiments permit the student to apply knowledge gained in former courses about measurements, statistical inference, and the design of experiments.