For Your Exhibits Program 14 tips for creating an effective, informative Web page for trade shows and events. Sales is on the Web.
Customer service is on the Web.
Now it's time to put the trade shows and events department on the Web. It's easier than you may think. Adding a page dedicated to show and event news won't take much time or money. And such a page is a central clearinghouse of trade show information for both your external and internal customers. First, nail down the content issue.