We need to become convinced that there is a real market opportunity and that management has a reasonable plan to capitalize on it. We focus on current or potential customer relationships and the experience and accomplishments of the management team. We do this through interviews with customers, consultants with in-depth knowledge of the market space and professional references. Several of the Utah Venture partners are involved in the process to provide multiple perspectives and a speedy decision. We focus on building successful businesses.
Liquidity is a natural consequence.