That doesn't square with Jason Chudnofsky's experience. Many associations instruct us to invest the dollars right back into the event. Independent show producers definitely have the edge, according to Chudnofsky. Profitability and quality go together. Some associations do deliver a quality product, but the dedication that's necessary has become a business in itself.
Entrepreneurs spend more dollars recruiting, training and motivating talent.
One of the biggest problems nonprofits have is that they don't always do things from a strong business standpoint. People who are looking at optimizing show income are turning to professional show managers. But association executives who run their own shows say they know what needs to be done, and they're doing it. She anticipates 700 exhibitors and 28,000 attendees at the show in September 1998. Currently there are 13 full-time people.