By the end of the millennium, it will be virtually impossible to remain in business without understanding technology well, and using it to the fullest. Start with an e-mail address. Now is a good time to experiment with your own Web page if you offer an appropriate service or product for this medium. Specialize from your core competencies. Get some help from your friends - and competitors, too.
Life is too complex to be all things to all people, especially for a very small company.
Become more competitive by working with your competition in a way that will benefit both of you. Or find non-competing but complementary businesses to cooperate with. Share direct mail, show booth, catalog, or promotional costs. Gail Tycer speaks and consults on business development, marketing, and communication nationwide.