Only the last example, a behavior, really gives an employer some insight into how that salesperson will perform down the road. Taking our cue from this research, Royal Bank Financial Group has developed a set of competencies for the positions in the organization. But technical competencies, while important, don't foretell success.
Behavioral competencies do.
So, increasingly, as people at the Royal Bank Financial Group look to their future career growth, they'll look at the actual competencies required for the positions that interest them. Thinking in those terms makes career planning easier and more rewarding for employees. And it gives Royal Bank Financial Group a better way of measuring the expectations it has of its staff.