Here is a simple five-question story finder to help you not just get facts, but find life stories, and begin to build trust as you listen well. If you would like to know more about how to do this request our article Don't find the Facts, find the Stories via e mail or in the archives of Financial Services Journal Online. If you want people to stop at your business then be sure to put your best foot forward with a positive image. Make sure your parking lot is clean, free of litter, well lit and weed free. Remove all graffiti immediately.
Customers are afraid to stop at stores that have graffiti.
It indicates that trouble may be lurking. Have adequate lighting. This includes the parking lot and all entrances to your facility. Have appropriate signage. A large well lit sign professionally made announces your existence and alleviates people driving by and missing you.