During pregnancy, mothers need a great deal of Calcium and Magnesium to ensure the proper development of the fetal bones, muscles and teeth and to ensure that the mother's own mineral stores are not depleted. Growing children need extra Calcium in their diets to ensure continuing development of muscles, bones and teeth. If they maintain proper levels of Calcium, they will have less tendency toward cavities and broken bones. Carbonated, phosophorylated soft drinks are one cause of bone degeneration and the increased incidence of this problem has been shown to correspond to the increased consumption. Calcium and Magnesium are absolutely necessary for healthy muscles.
Inadequate levels can lead to muscle cramping, especially in the legs.
Elderly people find it increasingly difficult to absorb Calcium and in general don't seem to get enough Magnesium. They often develop osteoporosis, a condition where Calcium erodes from the bones causing them to become weak and brittle. When you take Life Plus products, you have the added benefit of receiving the numerous health supporting phytochemicals and other micronutrients contained in them. Individual needs will vary. Older individuals and pregnant or lactating women should consider taking more.