You may use the Colgate-Palmolive format accessible on the course website. No need to write a paragraph on the following subjects. A brief paragraph describing any features about your company that may be relevant.
Historical background is also useful to know in some cases.
A brief paragraph summarizing the most significant conclusions you derived from your analysis. Describe what you observed as strengths or weaknesses. Illustrate how your company compared against others in its industry. You may use tables or charts here to enhance the presentation. A brief paragraph listing recommendations for improvement you want to call to management's attention.