The god-kings have been replaced by heads of state and corporate kingpins. What we worship depends on how we live. Unfortunately, without vital myths and compelling religions the effort is like looking for nourishment in candy bars. In a consumer oriented age, salvation by association is the promise held out to all. It is an overt brainwash calculated to exploit Everyman's psyche and close the gap in the circle of automation.
All ads are sermons, all products potential icons.
The TV is the altar of our aspirations.