It's about giving you the power to control the content you receive. Custom Delivery works for all variations of traditional media. The Internet is here. It is early, but already it is revolutionizing everything about our lives. It will change everything.
Communication is what the Internet is all about.
Even slight changes in mass communication create dramatic changes in lives. My favorite example of this happening recently is something I noticed when I watched a TV movie from the early 80's. I remember vividly the distress and worry of these folks as they waited breathlessly for news. My first thought was puzzlement. The Internet's going to raise a generation of children unlike us.