America is almost certainly the most purely capitalistic society in the world today, and everyone must play by these rules. Higher education is certainly not immune to these forces. After all, colleges and universities must make money, too, if they're to pay their expenses and have some left over for facilities, curriculum, and service improvements. The very effort to bring higher education and business closer together and even into partnerships illustrates this trend.
Higher education is now sales dependent . . . .
Once you realize that, you think market. If you think market, you think revenue . . . . This, in turn, brings us back to our dilemma over credit card vendors on campus. I have not heard anyone claim that credit cards should be illegal. In a free society with a free market, businesses have a right to sell whatever the market demands, including exorbitant and even crippling debt.