There will not be enough coffee on the market so add garbanzo or whatever is available. You will be surprised to find what comes out of a ground coffee can nowadays. If milk is your product then add water or calf feed stock. Maximize profit by making more farming land available. To the non farmer capitalist soil is soil.
Forest keeps the producer from that soil.
So burn the forest and get this unwashed poor farmer trash from our cities. Exploitation harms people and destroys the environment but, hey, it maximizes the profit and works for me. The free market idea is based loosely on the Darwinian concept of evolution. Survival of the fittest. Although this mechanism works well in explaining biological species phenomena it is the utmost stupidity to consider cultural or other events to be explained the same way.