Ms. Oveyssi confers with the sales team or the client's advertising agency to ensure that the concept fits the assignment. How an Ad Travels From Conception to Final Product 1. First attempts at a mockup. Animated pastries fly and the catchphrase appears. Mr. Jennings mixes elements.
Animation is cut, copy is added, elements are altered to minimize ad size.
Mr. Jenning makes popular monster Pichu jump up and down. The final product. Pichu does his digital dance, the client is pleased. On the computer, Mr. Jennings begins with the image of the toaster, transporting it to a blue background. He has to find a color that matches the Pokemania banner on Kellogg's Web site and then copy the letters twice to create a blue outline to the yellow letters.