The provider additionally shoulders the responsibility for keeping the system up and running, and secure. Other capabilities for manufacturers, centering on promotional accountability, are also on the way, says Martin. TPC Sees Immediate Benefits With Web Ordering Thoms Proestler's primary goals in implementing Internet ordering through TiberNet were ease of use for customers and reduction in the cost of acquiring an order, says Ted Thoms, director of customer technology. A third objective was enabling customers to find out as much information about products as possible online. About 8 percent of TPC's active customer base has begun using the Internet ordering system.
Distributors then pay monthly subscription fees that cover all basic system operating costs.
A key difference is that in addition to facilitating this private transaction model between existing trading partners, e-marketplaces often also offer some way for new customers and suppliers to find each other. All Rights Reserved.