Paint a picture. Tell a story that has a clever beginning, an absorbing middle and an unforgettable ending. Reported in Communication Briefings , Vol. Your accountant is an advisor, not just an auditor. Your accountant should show you how to use your financial statements to raise funds and demonstrate your credibility and viability.
Junk mail gets a bad rap, but most people read the direct-mail solicitations they receive.
A majority say they always open every piece of mail they get. Only about 20 percent screen out direct mail without opening it. People receive an average of more than eight appeals for charitable contributions every month. This includes an average of 4.5 appeals by mail, 2.6 by telephone and 1.3 in person. Make corporate prospects aware of the advantages of becoming donors.