They help us identify what's rumor, what's fact. They allow our interviewees to focus their minds and thoughtfully sort out their views on ROI issues, rather than give misleading sound bites at random. And they enhance our personal credibility. The face time inherent in ROI dialogues strengthens executive confidence in our business case process. Although e-mail has the potential to be personal and revealing, most executives are reluctant to reveal their true selves in print or pixels.
Live conversation is the ultimate information exchange medium.
In no other way can you quickly and effectively communicate, elicit, and uncover a person's real interests and concerns. Compose an irresistible interview request Be captivating when you ask for a meeting. Frame your request as a discussion about urgent business opportunities. End your request by emphasizing the urgency of the meeting. Prepare, prepare, prepare A good ROI conversation is primarily a discovery mission, not a fact-finding session, so do some research.