Those become long-term relationships. Keep up the relationships. Keep open your relationships and keep information flowing back and forth. If you have a problem with a story. Pick up the phone and complain.
Hoaxes are real.
Just understand we are working together here. The price of labor, like the price of hog bellies, is significant to the financial community. At lunch I sought out the guy with the question about labor unions. He was Mark Russo of Valerie Denny Communications, a Chicago PR firm. Its founder, a former steelworker, has been doing public interest public relations since working in the press office of the late Chicago Mayor Harold Washington.