We have an inclination to take the easy way out, and to ignore the coming consequences. The woman was running up and down the aisles, looking for what is most valuable. She didn't want to end up with a cartload of soap suds. That show is a metaphor for life. There are eternal consequences.
Life is serious business.
The ultimate human fear is to live without meaning. We all want to have an impact, to help others, to change the world. We run for the ostrich hole, start playing tennis, put on the music, call up a friend. Don't run for the ostrich hole. Be afraid of being mediocre.