To Develop a Public awareness strategy raising the level of professionalism in the Career Strategy Field, while acquainting consumers with the advantages of purchasing products or services from a Socrates member. To lend credibility to all members career products. Research shows that consumers feel more comfortable and purchase more products of association or group members.
Consumers feel more comfortable with the products and services of an association or society.
To increase sales, for all the products and services offered by Socrates members, while exhibiting these products and services in a more professional way. Other benefits include purchasing power for Socrates members, career research and association with an elite group of career professionals. All advertising is on an ala' carte basis. Only those members who pay this additional fee are able to display their logo under this section. All members do benefit from the traffic.