Not only is this evident from this interesting book but also from his career in broadcast journalism and as an educator in journalism, lately at the University of Staffordshire. Herbert places a strong emphasis on an approach of a how to. character. All highly practical with lots of examples. This makes the book not only interesting but useful as a textbook for journalism students, and not only in the English speaking part of the world because international co-operation between journalism schools using English as lingua franca is growing. For Herbert, however, nothing has changed fundamentally although we are living in the digital age.
Journalism is still the same.
While his book has a fancy title, it still covers the same old stuff, though brilliantly written. Or writing a simple story for the web using hypertext questions the use of the inverted pyramid. Independently written paragraphs of stories are linked in such a way that a reader can follow the links and read it in the order he or she wants. Putting sound bytes instead of quotes in the story or thumbnails and short video s in real format , makes a difference to reporting. These kind of interactivity places different demands on the way a journalist tells the story.