And if children have divulged information about themselves on a site, the marketer can come back knocking on their door, using e-mail or even regular mail. Television advertising sells products by exploiting lifestyles, wishes and desires. TV advertisers purchase time between TV shows, which they select because these programs attract a specific audience that they hope to appeal to. Internet advertisers create their own programming. The sound even goes up when an ad comes on.
Internet marketing is interwoven into the content of a Web site.
The lines between advertising, entertainment and information are intentionally blurred. Television speaks to groups of children who are safe and sound in their homes. We are not suggesting that you shield your kids from online advertising. We all live in a market-driven economy and advertising is everywhere. If you agree, read on, and share what you've learned with your children.