We let homeowners know that geothermal heating, cooling and water heating is always available to them as an option. In addition to showing the builder, contractor and the homeowner the benefits of higher efficiency equipment, we actually try to show the cost of not going with the higher efficiency systems. It persuasively shows what higher efficiency can do for a customer s cash flow. The savings in an all electric home are not just in the cost of heating and cooling, but in the advantage of our special discounted electric rate that comes from using ground source heat pumps. Hedges feels that in helping their customers make intelligent decisions in their investment in HVAC systems, the company promotes customer loyalty.
Hedges points out that environmental concerns have also become more important as time goes on.
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