The survey is a province wide review of Alberta's tourism industry, was completed in September 2000. 76 hotels, attractions, events, campgrounds, car-rental agencies and tour companies contributed their comments, observations and operating results. This survey provides a synopsis of tourism activity in 11 designated regions and three tourism industry sectors. Purpose of the survey was to determine attitudes and perceptions of Japanese with regard to travel to Canada in light of less favorable economic conditions in Japan in the latter 1990's. Results are compared to similar research undertaken in 1995.
Japan is one of Alberta's major overseas visitor markets.
Visitor expenditure information utilized from the 1998 Canadian Travel Survey and 1998 International Travel Survey. The ski industry constitutes a significant component of the province's tourism industry, providing benefits, jobs and tax revenue. Summarizes the economic impacts of downhill skiing on Alberta's National Parks, the province and Canada. Prepared by PricewaterhouseCoopers. The Report provides recommendations on how best to support regional marketing activities over the long term.