Yes, but they are more sensible than sensational. Most important is a constant concern for their product. Basically, they insist on making very, very strong hulls. Starting with a good design and a rugged hull, the stage is set for customer satisfaction. They also refused temptations to over-expand.
Expansion seems to be the fatal decision for many successful boat builders.
When an economic crunch arrives and orders decline, the expanded builder is left with high overhead and little income. Yacht Constructors stayed small. Today the two partners employ one office manager and two shop workers in their 10,000 square foot plant in northeast Portland. In peak years they have never employed more that 12 people. They experimented with selling through dealers, licensing others to make their product, and seeking nationwide markets, but concluded there was more pain that gain in those approaches.