Few activities are a misunderstood by the general public as inventing and creativity.
This book seeks to put the study of creativity on a rational basis. Ninety-one noted contemporary people have been systematically interviewed. The book does not just quote the people interviewed, but cites their views regarding various facets of the creativity process. He also feels the love or joy of solving problems is a key to finding solutions. This fun aspect is so strong that Rabinow is quoted as saying that, given a choice between money-making and fun, he would go for the fun.