It means emailing, posting notices at forums, engaging in chats, accomplishing research, gathering market data and having a website. The keys to succeeding online are in creating compelling content, changing that content regularly, responding at nearly the speed of light, and by personalizing your messages. Good ones are mailed to customers and prospects on a regular basis and follow the rule of 75-25. 3. They take away from the recipient the decision of whether or not to open the envelope. You can increase revenues through catalogs, now easy and inexpensive to design and produce, a potentially big profit-center.
Guerrillas print formal invitations to customers to private sales, parties and special events.
They always play favorites. People are on the lookout for gift ideas and a gift certificate might be perfect. Mention them on signs, in brochures. Coupons are very versatile. Let anniversary cards celebrate the anniversaries of customers being customers, also for holiday cards and birthday cards.