Their other advertising dollars are devoted to specialty publications and industry-specific venues, so careers may be their only way to connect with you, the general public. So the savvier companies invest time, effort and dollars to produce advertising that sells more than just a job. In these competitive times, advertisers walk a thin line between promoting what they're proud of and leaking too much information. A company may not want to draw competitors' attention to their bid on a major contract. Great opportunities are also hidden behind P.O. boxes and blind ads, where an agency represents the recruiting company.
Advertisers pay for space, whether it's crammed with text, airy, or dramatized with graphics.
But keep an open mind to the smaller ads too. Small businesses are driving today's economy, and they may not have the dollars to invest in heavy-duty advertising. But a small business may offer more flexibility, greater chances to make a significant contribution, and a closer tie to senior management. And younger firms are often more nimble than their more established counterparts. Others focus on the company name and reputation.