Pepsi canopies, awnings, flags and banners are everywhere. When I chided one of the boatmen and asked if Pepsi had bought the town, he grinned sheepishly. We told him the Pepsi advertising destroyed the town's beauty. From now on, we told him, we will call the town Pepsi de Navidad. We even tried to complain to the local tourist office, but it was closed.
First stadiums sell their name to the highest bidder, now it's whole towns.