The mind-set is. Getting there, Dienna argues, deals less with having the ability to make transactions and more with developing content and online communities of interest. Clearing content . Getting that content to the Internet is becoming far easier. With national retailers already offering powerhouse Internet-shopping sites, many newspaper publishers are now building online storefronts for local merchants, typically through technology partnerships.
Income is generated from hosting fees and revenue-sharing.
Other content providers also add transactional capabilities. Many archive providers now offer tools allowing newspapers to sell access on the Web. Pa. Newsview uses Open Market technology to provide fee-based archive access, but none of its customers currently find such services feasible. Changing classified ads. Online classified ads now encompass auctions, a hot Internet trend and an extension of the very concept of classified.