For example, you can reduce unwanted employee turnover and related recruiting, hiring and training costs by shifting these costs from developing new employees to keeping experienced employees. Or you can motivate an employee to increase productivity by providing opportunities for career development and training. The key is to recognize the worker's value and aspirations. By doing this, you will have addressed the problem of productivity and morale while at the same time increasing the skill base of your work force. Age, education, job experience, job fulfillment, marital status, and family size are all considerations that determine the attractiveness of a benefit.
Different benefits appeal to different people.
It's important to remember that everyone's needs are different. A younger employee might be motivated by having use of a company car. An older person may want more status like a title or a professional association membership. The list of possible employee benefits and their applications is nearly unlimited. To achieve the maximum value, you've got to tailor the benefit to both the employee and the job as well as to your business requirements and financial capability.