He became very very successful in the toy industry. I was told by a toy designer that Ty, Inc. was ranked 2nd in the industry of the plush line of animals prior to the 1993 introduction of his world famous Beanie Baby Collection . Many old and new collectors have never had the opportunity to even purchase the new released Beanies for themselves and of course their children. The retail stores sold out immediately. Since then many releases and retirements have occurred.
Beanies continue to outsell all other toys and their popularity continues to grow.
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