In smaller organizations, it is harder to hide, says Becker. Larger corporations have the greater problem of weeding out shirkers and encouraging those who are giving 100 percent. A manager has to know how to give performance-based rewards by giving feedback specified to performance and not based on a person's character. Goals need to be set for individuals based on objective and not subjective criteria. Becker and Huselid also noted the importance of tying an employee's future into the company's success.
Career development is what more and more people are asking for.