What was described as alternative a couple of years ago is a requirement in today' s value added market where risk in all aspects is being scrutinized. Businesses who have not evolved to the new philosophy will find it hard to survive. Winners will be those companies who identify the risk culture and position themselves accordingly. The modern business leader realizes that risk and capital are in separable. They are the two sides of the same coin.
Insurance is here to determine where value can be created for business.
The insurative market is no longer an alternative. Soon it will be the only choice.