It expects its portfolio to have expanded to around 12 companies from the UK, Europe and the U.S. by the end of 2001. Clients include GTE, Citibank, United Airlines and Earthweb. Its main product, NewWorld direct, allows marketers to design and create their own eMarketing campaigns. NetUsability's core product allows companies to record their customers' experiences at their Web site via a virtual focus group. Its software also allows market researchers to test whether target customers receive the correct online brand experience.
Clients currently testing the software include major media companies and online banks.