If you start a company with the lowest price as your highest motivation, you need to realize that it will be more difficult to build in quality later on. In 1981, Grayson Bain founded the Rocky Mountain Bicycle Company in Delta, British Columbia. At the time, the company was the first to design and build mountain bikes in Canada. We wanted to make sure that our bikes were not just good quality parts put onto a good quality frame. To us, the way the parts were put onto the frame is equally important.
Durability is everything.
It should be an integral part of an entrepreneur's mission statement, rather than an afterthought or marketing tool. If you, as the entrepreneur, want to have a product with that type of quality, then that quality should come from everyone who works for you.