None of them have announced price hikes so far. If they manage to quell their thirst for profits, they could stand to see better than expected growth as AOL's users search closer to home for familiar price points and more responsive providers. From here As a bold but relatively safe business move, one can hardly fault AOL for raising rates. AOL users should see business as usual, warts and all. The only difference should be the line item on subscribers' credit card statements.
Internet users are notoriously price-conscious.
One of the great advantages of the Internet is that it makes finding and using the cheaper of two otherwise equal alternatives easy. Alabama providers should keep price points low to raise the attention of new customers. The decrease in new subscriptions due to the difference in rates could be the biggest detriment in AOL's new strategy. Some providers will raise rates. They were waiting on AOL to set the new benchmark.