The mugs carried a message directing users to a special MSN site, where they could play games and enter a contest. Winners picked up prizes at Theme stores, increasing traffic to the shops. These are already showing up in South Korea as 10-second spots at the beginning or end of video clips. The animation studio has acquired rights to the main character in a popular Taiwanese picture book series entitled Yellow, Red, Blue, White. Each scene provides an opportunity for product placements in which advertisers can display their brands on soda cans, T-shirts or mobile phones.
Companies can place their customized animations on the websites of their choice.
One of the best ways to reach consumers is to follow them everywhere. In most other Asian markets, the technology isn't there yet. Whatever the delivery mechanism, banner ads live on. By moving beyond the banner, online advertisers hope not to be as easily overlooked. All Rights Reserved.