Your organization can get a jump start on new marketing programs, just by opening a line of communication to other professionals on the Internet. It is amazing how people all over the world willingly share their expertise with other professionals and give others the ability to solve real-life business issues based on their experience. Many organizations do not know how their employees use the Internet. Many companies think their employees use the Internet for productive activities. However, in far too many instances it is your competitors who will become productive, not merely your employees.
Employees fall into the trap of thinking the Internet is anonymous.
They openly discuss new business endeavors, new market strategies and current proposals in hopes of getting a better advantage. Those same issues would never be freely distributed on hard-copy formats to unknown people or distributed randomly through unknown fax numbers. Yet employees think they are safe when they talk openly on the Internet. Your competitors use the Internet in ways similar to your organization. They use it to mine information, thus gaining insights into your business and achieving a tactical advantage.