Or as simple addresses run out, users may flounder online. So just as our growing phone system constantly needs more area codes, the Internet needs more domain names. Adding them is as effortless as changing a few lines of programming code, but agreeing to do so is tough. We need to reconcile this in a way so that even if you lose something, you feel the process is fair. Every time you work on something revolutionary, it's not easy to do.
Larger issues are contentious as well.
New sites are getting longer or harder to remember. Its well-known acronym, AMA, will get you to the American Marketing Association. New suffixes mean more choices. Cars.music might go to The Cars rock band. Cars.fan might reach a fan club.