Under the old regime at Ontario Hydro, it didn't really matter if you didn't operate particularly brilliantly, there was always another plant that could be fired up, and in that issue lies the seeds that ultimately led down the road towards reorganizing the company, he added. There are three main forces shaping the new company. Customers 30 or 40 years ago, in just about any business, had an element of trust in their relationship with their suppliers. It was trust that enabled a life insurance sales person to sell life insurance and you can go through many examples. Customers today are skeptical.
Customers are far more educated.
Those of you for example that have had any exposure to the life insurance business will know that nobody takes on faith what the life insurance sales person says. Well that is happening in all aspects of business life. The second point he made was about nuclear safety and operating performance improvements. The bar has risen around the world in nuclear safety margins and we have to catch up to a bar that is constantly be raised. The third point he made was that none of this external change is unique to the North American power industry in general and OPG in particular.