The Interactive Enterprise goes beyond this kind of so-called personalization. Like the star shoe salesman who looks past your casual clothes and remembers that you have a high credit limit, the Interactive Enterprise uses all the information at its disposal to maximize your satisfaction. And yes, it remembers peoples' names, too. And the same database is continually updated. And the Interactive Enterprise is just as consistent with its employees, partners, and suppliers.
Managers realize that their current online 'solutions' are ticking time bombs.
Sites that cannot deliver deep personalization today, along with the ability to grow to meet rising customer expectations and transaction volumes, will find themselves losing out to their competition. Thomas F. Kelly President and CEO Blaze Software, Inc.