The process has been somewhat like naming a child. We have tried various words and tossed many out. When reviewing potential tag lines, we asked literal questions. When the words got muddy, I returned to the mission statement about which I felt strongly. Equine Images is an art magazine, and, therefore, art comes first.
Culture is a key word, a meaningful middle name.
Art cannot exist without it. Understanding culture and history brings us a long way toward understanding art. Part of the mission of Equine Images is to lead you to new insights and a more informed understanding of the wide world of art inspired by the horse. The Horse is our inspiration, our family name. With his beauty, strength, and heart, the horse makes all the rest possible.