Every media medium should be involved. Topics for media Interviews with new festival leaders about their hopes, plans. Annual announcement about theme of the event. Hints for event-goers on what to wear, what to see, special facilities. Place Distribution of your product may be everything.
Location determines the channels of distribution.
May be difficult to promote. Limited media resources. Place Determines the marketing efforts you must put forward to drive sales. Place defines the type of individual who will be persuaded to invest in the event. Convene a focus group to determine best location.