Dominance demands investment in journalism. People who are willing and able to spend time to research a lead and to verify a story's content for accuracy must be valued and paid accordingly. Editors who can feel the pulse of their readership and who understand the issues of importance to them need to be given license to direct their staffs. News is what we sell. Dominant businesses in other fields are recognizing the necessity of a good research and development program.
Dominance demands impartiality.
Our world is coming to grips with the knowledge that not everyone shares the same point of view. The newspaper has the advantage, as a printed medium, of presenting multiple sides to every story, yet so few do. Our newspapers could present every major story from two perspectives every day. Let the readers decide which version of the news they like best, but give them the truth as it comes from a truly impartial approach. I am not referring to opinion or editorial here.