In this course, you'll use the top features of popular search engines, generate current market reports at business data sites and explore the Web opinions posted on Internet discussion groups. Identify secondary data sources that provide market research information. Use the most common search engines to research market opportunities and potential competitors. Use the Deja News database to investigate business opportunities. Determine how to manage the information you gather.
Intermediation Find out how the Internet is bringing suppliers and users together.
The global information society has transformed the way we do business. In this course we will look at how the Internet brings suppliers and users together by eliminating many traditional middleman roles. The process is called Intermediation, and you will find out how you can use it to build your business. Describe the communication process. Explain ways in which technology has changed business communication.