It is quite an investment, when you add it all up. The topic of 'commodity' is a big question. At the vendor end, breeders, young plant producers, greenhouse growers and retailers, we all have similar profit goals, most of which are based on moving volumes. Growers track total sales, turns and dollars per square foot of bench space. Young-plant producers track units sold, dollars of both sales and profits.
Breeders tend to track market share, units sold and total royalty income.
While retailers, breeders and growers are looking at units and profits, consumers are evaluating value. Any discussion on the commodity issue must include some aspect of all the parties' needs. My answer is that you cannot just let the plants do all the work. You have to add value in the brand above and beyond the genetics. That is what the Flower Fields, Proven Winners and Blooms of Bressingham are doing, moving the value discussion up one more step.