When Blast Radius won the contract, the company entered onto the global stage. Deals with the likes of Lego and Nike soon followed. In every case, the end product is the result of an exhaustive strategic planning process. Blast Radius forces clients to question every aspect of their Web site's plan so that it is focused on the user experience of the target demographic. The founders are equally vigilant with their own business.
Big fees are nice, but securing the right clients and building a reputation is what really counts.
We've got to be sure they want to be around. The site, which launched in March, offers a mix of articles supplied by young users, plus free e-mail, chat rooms and bulletin boards. Revenue will be drawn from advertising, sponsorships and e-commerce. The backing of a handful of deep-pocketed investors including Lion's Gate Entertainment's Frank Giustra helped. But the real key was its business plan to grab eyeballs.