The more you watch the show, the more coins you earn. The more coins you earn, the larger the aesthetic fund you have that is applicable to the show in question. Let's say you're a Trekker, or, if you're a little older, a Trekkie. As a fan, you have a huge aesthetic fund of STAR TREK-relevant memories. A big aesthetic fund has a magnification effect on how audience members evaluate the significance of onscreen action.
Little things seem big, and big things seem positively catastrophic.
But for loyal viewers this was the culmination of weeks of intense watching. Most movies only last for two hours. That's not long to wait. In TV, aesthetic funding magnifies the importance of little events. Context lends significance.