Display the transparency and review the listed advertising strategies. As you discuss each strategy, ask students if that strategy is used in the ad they received. If so, have students show the ads to the rest of the class. Dyads analyze ads. When finished, have students share their ads and their analysis.
Groups create truthful advertisements.
Divide class into small groups. Reflect, summarize and discuss. The health effects of the use of tobacco are either downplayed or ignored by the tobacco industry. Have students post their ads around the room. Let class members examine posted ads.