The Simpson case perfectly illustrates this point. Your project will be judged at many levels by potential manufacturers, consumers, buyers, and others. Don't make the mistake of hiding key testimonials that are negative. They also enhance credibility and show design flaws. In the technology transfer method of product launch, licensing is the standard and accepted method of implementation.
Licenses can be either exclusive or non-exclusive.
A license is a binding contractual agreement that should fairly represent the aspirations and expectations of both parties involved. There are certain responsibilities that both parties must maintain, so in a sense, a licensing agreement is comparable to a limited partnership. We will look at some of these responsibilities a little later. In an exclusive licensing agreement, the inventor grants by contract the right of exclusitivity to the licensee. At his point, the inventor becomes the licensor.