In many ways, these FFL holders were sales agents for individual companies and for our industry. We have lost that positive impact. The gun business has suffered at the hands of government intervention as have many other industries. A good example is the phone business. Government promised to help the consumer and ended up making things worse more complicated, more confusing and more expensive.
Cable companies are another.
People who want to restore vigor to the firearms industry are going to have to develop new marketing strategies, new products and new sales techniques. Most of all, they are going to have to work together to create a bigger pie for all rather than merely compete for their own larger slices of a smaller pie. Hindsight is a commentary written by SAF President and Gun Week Executive Editor Joseph P. Tartaro. This commentary may be reprinted so long as credit is given to the author and the publication.