Attitudes may be used to define the kind of person the individual considers himself to be. Though each group presses toward uniformity of attitudes among its members, people belong to many different groups. They also tend to hold attitudes that serve personality needs. 4 Attitudes may serve personality functions. The individual tends to favor things that serve his needs.
Attitudes are tools to serve the individuals require ments. .
The individual reduces anxiety and emotional conflict. Attitudes serve to protect the self from unacceptable Impulses. Attitudes may serve to define the kind of person the individual considers himself to be. Attitudes express his self-image. Attitudes may be adopted so that he becomes acceptable to some groups and disassociated from other groups.