Annie Giardot is a customer. Moreau is a regular. When Marguerite died in 1933, at the age of 43, she left the business to her daughter Alice, a woman as energetic and creative as her mother. Scarlett O'Hara style, when there was no lace to be had. The reputation of the company amongst the most elegant women in the world would know no bounds.
Many awards celebrate the loyalty of the company to it's high standards.
Alice won the most prestigious award of fashion in the United States in 1949, just two years after Christian DIOR, the Neiman Marcus Award. These days, crowned heads have been replaced little by little by wives of businessmen or oil barons. The princesses of the Middle-East have replaced Russian Archduchesses. Film stars have replaced the stars of the opera. The Cadolle client list is as closely guarded as a queen's true measurements.