Those who have computers are using the internet more and more to service their need for information. This tendency is exploding at a phenominal rate. People with money, that could be spent with you, tend to use the Internet as a reference to pick up your competition who may already be on the Internet, in which case, you lose out on business. You will be provided with a means to obtain statistics on who has visited your site, what time did they surf in and how long they stayed. You will be able to see what your competitors are doing.
Every indicator points to technology needing to be increased to stay with the pack.
Let alone ahead of it. Public documentation can be made available to the public without the cost of printing, paper and mailing costs. Not to mention the waste when printed documents are outdated. Job vacancies can be advertised at no extra cost. Telephone, fax and address details can be advertised.