Identify Markets Identify Markets Identifying markets can be thought of as a process whereby either you find your customers, or your customers find you. Finding your customers requires an active search.
Advertising is used to stimulate demand.
There is considerable overlap in the two approaches, but this breakdown provides a useful thought model. Once you have determined that a profitable market exists, there are a number of questions that should be considered. More questions that should be considered are included in the USDA's Foreign Agricultural Services Ag Exporter Assistance Webpage , which serves as a useful reminder of the potential problems and needs that should be considered.