Center-page boxes could be the worst offenders yet. Still a staple of Internet advertising. Can reach a huge audience cheaply compared with snail mail. Customer-profiling software can target niche audiences. Contextual marketing Provides a service usually information on a related subject in addition to a sales pitch.
Advertisers gain kudos as a result.
Hard to pull off for some products. Online games and animations Similar to contextual ads, but advertising messages are delivered as entertainment. Opportunity for product placements within games or episodes. May appear manipulative to some consumers. The television commercial reinterpreted for the Internet age.