It is based on the premise that the most important information should be first and the least useful information at the end. If a newspaper is going to edit or shorten your press release before using it, it will probably begin the shortening at the end of the text. The contact person who will receive the press release will depend on the size of the newspaper to which you are submitting the release. Ask someone in your marketing department for the name of the correct contact person at the paper. Most of our employees routinely submit press releases and would have the correct information.
All press releases contain certain standard elements.
At the top of the press release, list the organization, contact person, and phone number. Without this information, the newspaper will not print your press release since it would have no way of verifying the accuracy of the release. This indicate the end of the press release. Timing is an important element in submitting a press release. Send the release before the event to which you wish to invite the public or if you hope the newspaper will send a reporter to cover the activities.