Many prospectors wasted their life savings on scams and non-existent gold claims. I see the same things happening on-line today. Here are three of the main reasons. The costs are so high, that commitment to success is absolute. The franchise owner expects to success to take time.
Many Internet Marketers expect success almost overnight.
Often people tell me they want to fashion their business after my business. I try to discourage them because there is less and less money to be made in an over-saturated market. In fact, selling marketing tools and information products to beginning marketers is perhaps the most over- saturated market on the Internet. Television infomercials work because the broadcast medium can accurately saturate the airwaves with enough hype so that eventually the sales message gets through. The constant media bombardment wears many down and some buy just to satisfy their curiosity.