The men and women who rule the technology are the ones giving interviews and barnstorming the country explaining to analysts and investors why they should plunk down their cash with X, Y or Z company to make interactive programming a reality. Enter the Canadian Film Centre, created by Norman Jewison on E.P Taylor's old Winfield Farms estate in 1988. Success was almost immediate. More than 60 feature films have been written, directed, edited or produced by alumni, plus more than 40 television productions. Now the Centre is aiming to do for the new media what it has done for film and broadcasting.
Content is the most perplexing problem facing companies that want to offer interactive services.
There are lots of people working on delivering the technology, but those who are creating original content are few and far between. We draw a collection of writers, producers, computer programmers, architects, graphics designers and artists. We give the tools to people you would not normally think of as filmmakers. You betcha, she says. In addition, the institution also sponsors a series of guest speakers, all expert on new media.