Many times it's just a matter of enabling the function of the firewall that accepts streaming data. Push to those interested in attending the event software that, once downloaded, will see if the receiver's desktop has the correct audio and video cards for the Webcast. If not, the program will then link the user to the specific Web site where the software can be downloaded. If its news clip can be seen and heard in sync, that means the user has enough bandwidth, has an open firewall and has the right kind of software for the event. It's important to note that a certain amount of hand-holding is needed during these steps.
Instructions are very technical and can be confusing.
The cost of hosting a Webcast is as varied as the execution problems that can reduce it to an exercise in futility. But as Nathaniel Clevenger, VP of KVO PR, warns, prices change quickly in this market. The cost of an ongoing event gets a bit confusing. Some price per person and by the hour. Keeping Eyes Glued Only use a Webcast when the story is interesting.