Benn's Media Directory. Contains comprehensive coverage of UK and international media including organisations, publishers, national and regional press, journals and broadcasting. Weekly viewing summary including hours of viewing, share of audience and reach. It covers the major channels as well as satellite and cable. Provides readership research data for newspapers and magazines.
Information includes details of demographic data such as gender, occupation, region and education.
Target Group Index. This provides very detailed statistical data about consumers of specific product brands. It includes socio-economic information as well as viewing and reading habits enabling advertisers to target particular groups of customers. This is the website of the UK based organisation which promotes and protects the rights of its members. The association is a federation of trade associations and professional bodies.