On an even mental playing field, a Green will typically come in first. Do not mention bureaucracy. To a Gold, bureaucracy represents a battalion of workers charged with keeping order. To a Green, it represents a battalion of workers charged with interrupting his processes with petty details. Do not rely on emotionality .
Greens are uncomfortable operating in the emotional zone.
If you're in a relationship with a Green, she can behave awkwardly. If you're marketing to a Green, don't trust an emotional appeal. Emotion is not logical. If you're looking to lose an argument, announce something illogical to a Green. I had the pleasure of teaching Consumer Buying Types to the Silicon Valley Association of Health Underwriters on April 14.