Nevertheless site quality depends on a wide variety of factors that are sometimes at variance with common sense. The quality issue of an Internet site is akin to a house of cards - neglect one element and the whole construct comes tumbling down. There is not enough space here to offer a comprehensive overview of the entire subject. But across a series of upcoming articles we will review the most important considerations for Internet success. Whether a site opts for a totally linear architecture or prefers a subtly contorted pathway, it is there, first and foremost, to draw the user in and to help them steer through the information provided.
Hyperlinks are a principal means of signposting along the way.
If links fail, the plot is lost and the visitor is led to an information impasse. Link failure, technically known as Error Type 404, is the worst sin that can be committed. According to certain commentators, two link failures of this kind on a site can be enough not only to make your visitors log straight off but also to convince them never to return. There is no good reason why a link should fail. There are dozens of tools available allowing a thorough link check.