It's your customers' number one demand. But you can't ignore their other demands just to deliver the order within the expected three to five minutes. Once you factor in the other elements that ensure customer satisfaction, speed becomes all the more difficult to maintain. Getting it right, just as customers ordered it. That's not necessarily so when the clock's ticking, the lines are long and you're an employee or two short in the kitchen.
High quality is a given.
It's what you advertise, it's what customers expect, so it had better be what you deliver. If customers wanted a steak, they'd spend the extra time and money to get one. We're talking burgers, burritos, chicken, subs and pizza here. In the eyes of customers, there's no excuse for high prices or poor quality. That's why it's critical to control your costs.