The Internet and telecommunications infrastructure of Japan are on the way to being the world's best. It is almost certain that the Japanese Internet market will become the largest Internet market in the world in terms of number of users and in the amount of actual Internet commerce that takes place. Commerce is about marketing and branding strategies. Using unique names to designate a service or product. Remember that Japan is the second-largest Internet market in the world.
Many companies have more than one product or service that they sell.
For example some 0120 free dial numbers are quite valuable and are bought and sold based on how easy the number is to remember. This is only a sample of thousands of similar U.S. businesses. IAC is using these names for electronic commerce in Japan. For example, isdn.co.jp is used to promote ISDN phone service and the sales of ISDN equipment, callback.co.jp is used to sell International phone services, and hoken.co.jp is being used to sell insurance products on the Japanese Internet. In today's global economy, it is imperative that Japan take a leading role in Internet commerce.