Also, such beliefs lend themselves to confirmatory experiences and are bound to have many satisfied customers. Anything that vaguely resembles an accurate prediction will be significant. What would count as counter-evidence is not clear and is certainly not actively sought out or attended to. Some prophecies, too, become self-fulfilling. The same is true today, though it may be disappointing to some graduates of Princeton University to see their alma mater's name associated with the CD-ROM version of the I Ching.
Business is business.
And today there is hardly any business as booming as the business of metaphysical and mystical codswallop. See related entries on oracles and stichomancy .