I remember a time not so long ago, in a galaxy not so far away, when B2C players were all the rage. Building new consumer mega-brands was appealing to the Bravehearts of the financial world and en vogue with the public markets. We've morphed our business from a consumer outfit into a company that sells expert information products to and through businesses. No humongous ad budget. No bizarre spokespeople.
Life is good and getting better daily.
Umm, I'd rather not spend an obscene amount of venture capital money selling the wrong products to the wrong demographics at the wrong time. Not today, not ever. I wouldn't, and I'm not alone. I still have nightmares. There's almost nothing scarier than waking up in a cold sweat and thinking about what life would have been like if we had continued along that path.