You use no more than one column in any give newsletter or publication. You send a copy of the publication to Cain Publications, Inc., PO Box 68761, Oro Valley, AZ 85737. Inc. You probably take pretty good care of your rental properties, keep them in excellent repair, keep common areas looking great, make the exteriors shine, and have a regular preventive maintenance schedule. Nobody knows about it. Your tenants don't know what a great job you're doing unless you tell them.
Great tenants are like gold.
You never want them to move. Here you've done a terrific job making sure that only good tenants live in your rental properties, but you may not be doing everything you can to ensure that they stay. Since it's seven times more expensive to get a new customer than to keep the old one, doing good PR can pay big dividends. Letting your good tenants know what a terrific job you are doing for them will let them know what an outstanding landlord you are and keep them out of the notion of moving just because they don't know how much you care. Tell them about your Preventive Maintenance Program.