French travelers are not very interested in outdoor recreation. New York City and San Francisco are the most well known U.S. destinations. Travel agents hold a major role in travel planning, but the Internet is emerging as a reference tool. A total of 662 questionnaires were completed. One out of four leisure travelers reported a business component to a trip.
German travelers have high expectations for hotels, primarily for cleanliness.
German travelers are familiar with California destinations. A total of 1,449 questionnaires were completed. British travelers have very high expectations for hotels. No hotel group meets these expectations. California ranks second in terms of being well known among British travelers.