If you want a career that provides the right blend of cerebral stimulation. As the name suggests, event management means planning, creatively organising and finally, executing an event - which could be anything,a product or brand launch, an exhibition, a concert, a show or even a conference. This novel way of packaging entertainment has its roots firmly embedded in advertising and public relations.
Events are basically an extended arm of advertising.
They facilitate brand building and ground association of brands directly with the consumer. Event management has been recognised as a profession, for about five years ago. In India event management is in its nascent stage. Since the last 15 years, it has been about entrepreneurs managing parties. As regards the current status of event management technology is ruling the entertainment environment.