Two features are of primary interest for the University. Non-Technical Web Page Development .
Content is stored in a database and dynamically published as users access web pages.
Although our Site Builder program has some of these features, it is much less sophisticated, does not easily create new templates, and was developed by students who will be graduating, thus making it more difficult to support than a commercial product. Lifecycle Personalization Services. A second attractive feature of StoryServer is that it personalizes the web pages for users as they progress in their relationship with the UM web site. This personalization feature would give the UM web site a competitive advantage over other universities. In addition, it supports e-commerce and allows interfaces to the University's administrative databases.