Sometime in the future it will be a formula and have a name. News is the biggest formula. It's a game where journalists write the rule book for each day. An hour before deadline, everything we have becomes news. Mining companies can't redefine iron ore on a slow ore day.
Journalists can and do redefine their product every day.
Creativity requires a high tolerance for ambiguity. If formulas are your only tool, someone's going to come along and blow you out of the water.