For 3 Full Months. . . There are business people who pursue sales, and there are business people who pursue customers. No, it is not the same thing. Far from it. It costs a great deal of money to make a first sale, no matter what business you are in or how you do your marketing.
Mail order is one way of doing business, of course, a very popular way.
And the conventional wisdom in mail order is that it probably costs you about one-half your selling price to get a first order from someone. To make it work for you, you must reduce that cost for getting orders. And the best way to do that is to make customers, buyers who come back to buy again. It's that first sale to a new buyer that costs so much. Sales made to buyers who come back to buy again cost you very little.