S.P.B. Charan, son of veteran singer S.P. Balasubramaniam, agrees with Devi. But he cautions that people may not always like advice. So talking too much about the burning issues could backfire. Just the kind of pop that, he believes, will prepare him for films. He made his debut with Dance Party, a various artists album, and is now working on his next release, Mr Romantic.
Film music has to be coherent.
It has a set pattern of composing. Sachin is at home with both films and pop, and suggests a broad-based approach to marketing pop. He suggests showing the promos in famous music outlets or arranging short performances of the artists, besides distributing stickers and posters of the album. But the restricted budget does not allow a lavish marketing, says Mahesh George of Aruna Records. As a result they increasingly prefer to get on the satellite channels.