Richmond's key information on the system is local company and space operations. This helps employees know each other as the employees tell who they are, what they do, and how long they have been with the company. Other 30-second spots include program updates, health tips, energy conservation, recycling, volunteer efforts, and various topics relating to the company. Richmond also tapes topical NASA conferences along with industry-related news and plays the tapes on Etv. Going live with the launches helps capture audience participation.
Employees can see the products they have made going into space.
When the system was first installed, reaction was not always positive. There has been a big turnaround in a lot of people and now the system is mostly accepted. Richmond is very conscientious about keeping the news up to date. He has found that younger employees seem to embrace the TV media easier and quicker. In addition to the system and newspaper, we use our intranet site which has a companion web page where employees can see all of Etv's content through use of TargetVision's Web Publisher.