We have everything from product liability to home inspection and disclosure regulations affecting the seller. In all, the trend has been to more and more consumer protection. At once, this is comforting for you to know as a consumer. That is why we have guarantees and other service offers from retailers and manufacturers. Other action, including political pressure 3.
Lawyers love 'em.
Deep pockets theory. Deceptive practices, product failure, product dangers, lack of competitive pricing, and the plight of poor people in the market. New emphasis and importance placed on marketing 1. Building market growth 2. Marketers see themselves as improving the quality of American life, but many consumers feel these activities are frivolous or intended to deceive, entice poor and rich alike into buying something they really don't need or want.