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He is a frequent presentor and consultant to independent entertainment and new media providers on empowering digital technologies. Affiliate program providers and gurus tend to think they invented the concept of revenue sharing online. In actuality, affiliate programs are latecomers to an arena already dominated by reseller programs. It constantly surprises me when I discover how many hard-core affiliate marketers out there don't know that the number of reseller programs available on the Web dwarfs the number of affiliate programs. Any web designer reading this article, though, is probably already involved in at least one reseller program.