And providers who take risks may find that unforeseen hazards can turn an important opportunity into a regrettable miscalculation. In other words, it can sometimes get late early around here. Recent events in the Pittsburgh health-care market hammer this point home. We've seen some big gambles and some equally big losses. It's almost enough to make even the most steely-eyed provider feel a little jittery.
Entrepreneurial providers are never really frightened by risk-taking.
They expect it. They prepare for it. They respect it. But they don't fear it. But to them, the price of not taking risk is even higher because it results in lost opportunity.