The premise of the website is that this moment marked the beginning of the end for the show, even though it went on for six more years. For some things, of course, the idea itself was the shark-jump. Few would disagree that Joanie Loves Chachi , for example, jumped on Day One. The Larry Sanders Show , conversely, never jumped. He's really jumped the personal-hygiene shark.
Companies lend themselves brilliantly to the idea.
Consider some of the past Rule Breaker holdings . Many would say that it was the big marketing campaign in 1998. The shark-jump is an early indicator. It's not easy to recognize it right away. You really have to pay attention and stay objective.