Be a part of improving schools and courses. Make a good course happen. The Oregon Real Estate News-Journal recently interviewed Hays, who has an extensive background in information technology, and graduate degrees in computer science and management science. The same statutes and rules in place today for print, television and radio advertising also apply to web pages. Brokers should review any web page advertising whether it is a web page sponsored by the brokerage or a privately designed web page for the business.
Hays urges brokers to develop office policies on Internet activity including web pages.
Those who don't may leave themselves vulnerable to violation of Oregon real estate license laws and federal regulations. Improperly worded ad copy could trigger a complaint concerning federal fair housing laws. Hays also urges brokers to preview licensees' web pages. In-house procedures should require licensees to submit any new web for broker approval before it is available to general public access, as well as prior approval of any changes made to an existing web page. It is also important to make external web page developers aware of advertising laws and requirements.