Watch them try one of your typical user scenarios. Search Engine Ranking Rank you web site for keyword phrases against 10 of the major search engines. It's important to register your web site with each of the major search engines. It's difficult to improve the rankings for general search phrases. One approach to take is to make sure that people who already know your company, or you, or your product can find you through the major search engines.
Domain names are valuable property.
Web testing should include checking that the domain registration information is adequate to maintain the domain name. NetMechanic currently limits the number of pages tested for some of these tests to 20 pages. The results are difficult to use for more than 2 or 3 pages anyway. Important and easy to use. May need to retest a day or two later to make sure a broken link was not just due to a web server being temporarily down.