Ten percent of classified ad revenue will shift to a new media platform by 2002. By 2008, up to 50 percent of those dollars will be spent online, Schoenfeld said. Depends on whom you ask and their stake in the business of the Web. A New Favorite Determining the future of classified advertising spending has become a favorite hobby for online analysts. Steve Coll, managing editor of The Washington Post.
Informed publishers do understand the growing popularity of searchable online classifieds.
They may not see their margins slipping yet, but tinges of paranoia are spreading, thanks to the prognosticators. The most recent gasp-inducing classified predictions come courtesy of Forrester Research , a Jupiter competitor in the online research space. The Guessing Game Discussions of the beloved classified advertising dollar crept into a number of panels during Jupiter's two-day forum. A non-newspaper publisher set the discussion in motion during the forum's opening session. Forbes, by the way, won't get whacked, but Karlgaard didn't outline Forbes' blueprint for online riches.