The advantages to digital asset management are powerful, but the technology won't work for your business if you don't have a website through which customers can access their inventories. Very few companies are without a website these days due to the convenience and marketing advantages having one provides. Try to find somebody who is familiar with this industry and knows who your customers are. The same principle applies here. Website builders who don't know the industry could probably do the job, but if you can find somebody who knows your industry and clientele, he can tailor your site specifically to your visitors with a lot less help from you.
Image is everything.
If somebody sees your website and thinks it looks bad, he may think you're business looks bad. Remember, if the person visiting your site has never heard about you before, this is his first impression. You want to make it a good one. Content is important. It runs a close second to appearance.