They should answer your questions as completely as possible and politely honor your decision not to participate in a particular research study if you so choose. Research clients are typically large national companies, government agencies, and institutions who know that listening carefully to consumers is important to their success. In many instances, interviewers cannot divulge the client sponsoring these studies for several reasons. For example, researchers often help clients with new products that must remain confidential until these new brands are commercially introduced to the public. Also, knowing who sponsored the survey might bias your answers to our questions.
Interviewers only reveal the sponsors of studies when they are instructed to do so.
To learn more about your rights as a respondent, see the Respondents Bill of Rights . Also refer to Council of Marketing and Opinion Research for more respondent cooperation updates. All rights reserved.