When a producer has no script, it means that each day the film crew goes out on location and shoots what appeals to them. The actors say whatever comes to mind. The editor decides on what is included and what is cut based on his preferences, rather than on a storyline to be presented. And the audience suffers through a disjointed muddle of scenes that make no sense. The end result is an expensive investment in failure.
Every business needs a marketing plan.
You need a plan, an effective strategy, which will attract the potential individuals who will buy the products and services you have to offer. Marketing is as important as the creation of your product and service, for marketing, which results in sales, is business. Until money is exchanged and you have been paid for your efforts, you are not in business. Too many entrepreneurs think that people will beat a path to their door when they are ready to sell.