The idea is that if we can learn to speak to others in a way that reaches others on deep, unconscious levels, we will persuade, enchant, draw and literally be able to do anything we want to do with family, friends, co-workers, the team of people you see daily as well as with powerful executives you happen to meet. People are opportunities but as you may have noticed, mostly people blow by us like flower petals in the wind. We need to learn to language correctly to catch hold of people and create events. By 'languaging' correctly, we mean learning to use words to tie in with the people you want and proposing the project in a way that gets listened to, so you get the help you need, and are able to shape the work or events you will do with these people. Everything was created with words.
Ideas are first, but words come next.
There's even a rumor that the universe was created with the word of God. It was pronounced into existence. Likewise, all progress you will do will be done with your languaging. The trick in human existence is making events occur because you said they would occur. For instance, when trying to get a project launched, you go to Mr. VIP seeking an agreement about getting his money, his funding.