In the imaging market, development is driven by new technologies which complement or replace familiar processes. Be it photographic or electronic, digital or analogue, or a combination of the two, different applications lend themselves to different ends. The forte of conventional photography is its excellent value for money, whereas the digital market is shaped by prompt availability, unlimited image processing and editing options, plus the chance to relay finished pictures into various data networks. To succeed in the dynamic imaging market, a company must have superb command of all relevant technologies in the various worlds of images. The world of imaging is without doubt set to go on growing.
Images are often the quickest, most fascinating form of communication.
They also play a pivotal role on the information superhighway. All of which points to highly promising development prospects for Agfa, thanks to its vanguard position in all relevant segments of the imaging market. For instance Agfa's total integrated production systems contribute to over 40 per cent of all printed matter output worldwide. Organizations from newspaper publishers to major printing groups and small to medium printing and packaging companies, can benefit from sourcing products, consulting services and superb support from a major player in a positive partnership. Within this situation the term profit from innovation has a practical meaning for both parties in the partnership.