Author of the bestselling series of global forecasts that began with Megatrends.
High touch is about getting back to a human scale.
High touch recasts the terms of a company's interaction with its customers. Forward-thinking retailers are transforming shopping into an experience of place. High touch also plays into corporate structure. Microsoft's Seattle campus, where no building is taller than the trees that surround it, better reflects the high-touch era than the mammoth towers under construction in Asia. All change is local and bottom-up.