Goals and return on investment are quantified. The most cost effective marketing techniques are employed.
Form follows function in the selection of strategy, mediums, tactics and creative direction.
Contract management of the marketing function through Fey Marketing, Inc. assures effective plan execution without adding permanent staffing. The second opinion program employs the 200 Minute Marketing System as a reference guide. Recommendations are based on current assumptions regarding five key strategy inputs. Breakthrough Communications - audits the 4 key aspects of effective communications. Also available 1-1 sales technique and overall marketing function reviews.