Across the middle. Banner ads are the current staple. But watch for banners to fall out of favor as advertisers jockey for more attention. Recent research suggests marketers are looking for eyeballs in all the wrong places. The middle of the page is better than the top.
Interstitial banners hold promise.
In the next twelve months, we're going to see a lot more money spent on Internet ads. And we'll see a lot more experimenting as the industry figures out what works. And design ads that deliver click-throughs. Don't close your eyes to the lucrative possibilities. Looking for ad success exclusively across the top of the page may be a fast way to the bottom.