It focused on the lifelong joy of learning. Borders customers can browse, evaluate potential purchases, and even sample books while sipping cappuccino at the coffee bar. Borders transformed the product from the book itself into the pleasure of reading. In less than six years, Borders has become one of the largest bookstore chains in the country. Here are some of the survey's other findings.
Employees feel empowered and nurtured.
Workers feel fairly paid. About three quarters of employees are satisfied with their pay, and 64 percent feel that their boss's compensation is fair as well. More than half of respondents said that their job has enhanced several aspects of their personal lives, including their professional development, personal growth, finances, and intellectual life. Americans feel good about the future. Sixty percent of business owners said they would choose the some line of work if they could start over, implying confidence in their present situation.