If staff join a trade union then this can only be because of porr management practice and communication. In the modern unitary, performance oriented, human resource, team flavoured and very competitive firm working practices should be flexible. Collective bargaining is too fistant and re4moved from the individual appreciating that their efforts are recognised and rewarded individually. The whole benefits package matters - tangible and intangible rewards. Even working for a company that they can be proud of is a reward element.
Individuals work in teams and join in quality and improvement groups etc.
Staff should feel that the skills and expertise of management supports their endeavours. The aspirations of participative leadership and the human relations school are achievable by managers. It is also stimulated by malcontents and staff whose attitudes and values and anti-organisation. Thus when recruiting staff systematic attention should be given to ensure that their personal orientation fits in with organisational culture. It is important that through training, briefing and team activities that individuals become integrated in company norms and ways of doing things.