Communication 290 is part of the departmental undergraduate writing sequence and is a mandatory prerequisite for the ECB-credit Communication 302. 302. Writing for Mass Media. Permission of instructor. May be repeated for a total of 6 credits with permission of concentration advisor. Students do advanced reporting and writing for magazines and newspapers.
Emphasis is on style, story development and research.
Appropriate markets and audiences are studied. Weekly assignments plus longer articles of publishable quality are required. In this lecture course, we will investigate the ways in which people try to influence the attitudes and behavior of others. The topics covered should be of special interest to people who are concerned with public relations, labor-management problems, advertising directed toward social issues, and social action programs. There will be one final, a group project, and two individual projects.