The vision gives meaning to the work of each individual and each group, uniting all for business success. Values and beliefs serve as the basis for direction and action. A quality business is marked by the making of value commitments, and the leader is an expert in the promotion and protection of values. Action is required for vision, values, and beliefs to become real. Leaders must possess the discipline and determination to actually do the job.
Good intentions are laudable, but they are no substitute for getting the job done.
13 Vision . The authors state that a vision gives a leader purpose. It provides a clear direction of what the future can hold and is a long-range achievable, challenging and worthwhile target to focus a person's energy. A vision of the future is more than just a plan or a goal. The key is to transform the vision into reality.