Plenty of behind the scenes work goes into a campaign before anyone hears about it. Publicists spend countless hours planning strategies, developing events, writing copy, and pitching. Rest assured, your publicist wants you to be a success. Be patient and realistic. Not every idea or story your publicist suggests is going to hit a home run.
Favorable reviews are sure to spike business as are interesting events.
The events, personalities and promotions you can create and own are the most exciting. It's a slow and steady climb to reach the top and stay there, but it only takes an instant to tumble to the bottom. A good publicist can point out potential problems, avoid pitfalls along the way and expose you to a whole new world filled with tasty opportunities. Roberta Dehman Hershon, a former chef and food journalist, is the owner of Blue Plate Communications, Inc., a 12 year old Needham, Massachusetts public relations and marketing firm specializing in restaurants and the hospitality industry.