Value doesn't mean cheap, by the way. It means quality delivered per buck spent. Let your retailer guide you to value in the price range you're chosen. You don't always get what you pay for. Treat the retailer like a friend.
Good relationships are a two-way street.
The customers who bond with the person who sells them wine regularly and who provide feedback about the wines they have bought and enjoyed will certainly receive courteous and friendly treatment. And let your friendly retailer be your guide.