Sitchin Zecharia Sitchin early on in his career as an archeologist discovered patterns that intrigued him. He had a penchant for solving puzzles that could be analyzed in this way, that presented patterns, and the more data he gathered the more intrigued he became. He was hooked.
Mankind exhibits a kind of collective amnesia in regard to past pole shifts.
Faced with those rigidly resisting contemplating these conclusions or even glancing at the facts he so meticulously garnered, Sitchin shifted into high gear and sought to convince his critics with yet more facts, until his Arguments can scarcely be discounted by all but those in firm denial. However, today one still finds this spread. There are those who read and learn, those who read and become advocates of Sitchin's theories, and those who refuse to read or if pressed to do so nevertheless refuse to absorb or deal with the facts presented. Sitchin skeptics arm themselves by challenging his conclusions when they are based on ancient Summerian records that could be interpreted in a number of different ways. Scientists doing research are allowed to present a theory, and set out their research to prove or disprove the accuracy of that theory.