Despite the years that have passed since its publication, the principles Dr. Levitt elucidated still ring true.
Imitation is more prevalent and profitable than innovation.
In fact, there are countless anecdotal examples in the business environment that support his thesis. Details of the computer industry interplay can be found at Ken Polsson's Chronology of Events in the History of Microcomputers. Close to MacNow readers' hearts is the issue of Microsoft's persistent habit of benefiting economically from inventions made by others. Levitt's thesis made manifest. For example, in 1979, MicroPro International introduced a revolutionary word processing program developed by Rob Barnaby.