It may be that you simply need small adjustments to your design and content before re-submitting to the various search engines. The first step is to have a clear set of key objectives. If your aim is to sell more of your product then this can easily be monitored by increased sales or sales enquiries. Online customer enquiry logs can measure improved customer support. By monitoring responses, checking search engine listings and reviewing the access logs you can gauge how effective your site actually is.
Every site is different and implementation times vary depending upon individual requirements.
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