Is it working, what's good about it, what's not working. The best way of improving your website is to listen to the feedback from your visitors and incorporate the best idea's. Accounts Visitors interested in zoos like to see where the money comes and goes. It helps them to appreciate how expensive running a zoo can be and encourages them to support you through fund raising. In many zoos they show this information on boards throughout the zoo and you should show it on your website.
Forums can be very useful to get feedback and encourage interest and questions in Zoology matters.
They are therefore a good way of educating the public. The prime benefit for Zoos however is that they can reduce the maintenance time associated with running a website. For instance, you could deflect all manner of enquiries to the forum on subjects such as animal welfare, facts about animals etc and this would reduce the amount of time you need to spend answering these enquiries. To get the maximum benefit from a forum however it needs to be on as many sites as possible. Although it is very easy to set up your own forum it is actually more beneficial just to add an existing forum to your site.