Her clients include academics, physicians, attorneys, psychotherapists, artists, writers, businesspeople, computer consultants and graduate students. Ages range from late twenties to early sixties. She is most successful with singles in their 30's and 40's and with women in their late 20's and with men in their late 40's and early 50's. Nearly half of her clients are Jewish. Social Adventures has been favorably profiled by Chicago Magazine , the Chicago Tribune , the Sun-Times , and the Jewish United Fund News .
Advertising is minimal, and clients are obtained mostly by word of mouth.
The satisfaction rate among clients is high. April Abbott tries to give singles a sense of dignity. The initial interview is free, and there is no pressure to join. April is more interested in matching people she likes than she is in capitalizing on people's singleness. Rapport with her clients is essential.