Folio typography and use in the magazine is clear and consistent throughout the publication. Headlines, story labels, and titles match the personality or theme of the story. Layouts provide visual centers of interest while remaining appropriate to the content of the stories.
Art work is good quality, innovative, and appropriate to the accompanying story.
Good photos and art are used in large sizes for impact. There is a lead story, perhaps promoted on the cover. Use of language is clear and concise, utilizing active voice and verbs. Text has been carefully edited for word choice and to eliminate excess verbiage.