These contributions help support a broad range of programs, particularly in the areas of education, youth and health care. Each time a card is issued and used, money is directed to the designated organization. Aside from charitable donations, banks also provide millions of dollars in sponsorships that support the arts, amateur athletics, entrepreneurs and numerous community events.
Bankers understand that very well and are active volunteers in their communities.
Each year thousands of employees at all levels donate their time and talents to the United Way, Junior Achievement, after-school programs, hospital campaigns, seniors programs, and local boards and committees, among many other worthwhile initiatives. Banks encourage and support the community-minded efforts of their employees. They offer work-schedule flexibility, and some banks have created 'employee volunteer programs' where they contribute money to charities to which staff have given their time. Whenever a major disaster hits, banks mobilize their country-wide network of branches to help collect emergency relief donations across Canada. Recent examples include the Canadian Red Cross appeals to assist victims of the Southern Africa flood and Turkey earthquake.