Typesetting was expensive and editors often waited as long as a week for revisions. Electronic publishing has transformed or eliminated many steps in the production process. Designers can print mock-up pages and refine designs before typesetting and printing begin. Layout grids are stored in the computer and can be used repeatedly, reducing production time and costs. Articles for newsletters are written to length for the space allotted on the page, eliminating trims.
Editors work directly on the computer, reducing design and keyline fees.
Charts and graphs are computer generated and placed on the page electronically, eliminating pasteup. Headlines are typed on page. This allows editors to try various heads to determine what looks and reads best. Type styles and sizes can be changed with the push of a button. You, the client, can see proofs for your publication before it is typeset and printed.