Wealth creation is closely tied to the ability to create new information-based products and amend existing products with information. The density of employment shifts to knowledge workers. Most people make their living creating, moving, analyzing, interpreting, or disseminating information. The networking of computers across the world results in a collapse of the traditional market constraints of time and space. The world becomes one global marketspace.
Information is readily available in multimedia formats, customizable, and interactive.
We expect information in forms that are readily accessible and convenient. Drivers and Implications Three concomitant technological changes drive the information age. The first is the digitalization of information regardless of form. With the digitalization of all forms of information, all information shares the same bit-based DNA and becomes interoperable, transportable, and subject to interactive manipulation by the consumer. This development has the net effect of radically changing business value chains, dramatically altering products and services, and completely revising consumer expectations.