We will send it to you when it is released by the publisher. We expect to be able to find this title for you within 4-6 weeks. Based on the International Marketing Research module of the syllabus of the Institute of Export, this book offers a comprehensive guide to the issues involved in assessing export markets. The structure of the book clearly lays out the central aspects of both selecting markets and researches them in detail. Each chapter has test questions.
Every chapter includes test questions allowing the student to measure their knowledge.