Thoroughness Conduct a thorough environmental audit to assess current performance and establish a benchmark upon which to measure progress. To build credibility, have your audit certified by an independent third party and voluntarily report results to the Environmental Protection Agency, and to the public via a corporate Environmental Progress Report. Be Pro-active Go beyond what is expected by regulators and other stakeholders. These days projecting leadership involves a pro-active stance towards global sustainable development of which the environment is one of three facets along with a sound economy and equity for all the world's people. Companies including Monsanto, Interface and DuPont are charting the path toward sustainable business by introducing services that relpace energy and material-consuming products.
Interface even publishes a corporate sustainability report.
It's not enough to have the CEO's support for a corporation's environmental program. That commitment must be projected to the consumer as personal and direct. In doing so, an emotional link is forged between the company and its customers. To consumers, such CEOs represent symbolic police officers who stand watch over corporate operations, ensuring environmental compliance. They are believable because they are perceived as having a personal stake in the outcomes.