Many recruiters in the tight job market we have here in Colorado are turning to this amazing and far-reaching tool to find the candidates they need. Keep in mind, however, that writing copy for the Internet is different than writing an ad for the newspaper. If you search the recruitment sites out there, you will find that very few people have realized the need for Internet postings to be written differently. Most of the copy consists of a dull, dry repetition of a newspaper ad. Here are some pointers to guide you as you try and find the best candidates for your company.
Headlines are more important than ever.
Jobs are searched for by position title. Once the applicants click on your job, however, it is important to catch their attention with a headline and great copy. Don't just settle for headlining the ad with a position title. Be creative and enticing so that they will want to read further. Size is not an issue.