Fast-forward six months. A buyer for T.J. Maxx visits the same showroom, but he's not shopping for the new spring merchandise. His timing is perfect. And the price is right. In addition to the savings made in the showroom, off-price retailers keep costs down across the board.
Advertising is straightforward, promoting only the store itself.
Devoid of costly decorative touches such as mannequins, window displays and, frankly, service, these stores project a bare-boned practicality. The Nordstrom Rack, located in Portland, Clackamas and Beaverton, is a cross between an outlet store and an off-price retailer. The Rack offers a mix of clearance items from Nordstrom stores as well as goods purchased especially for the Rack. Look for the number of special-purchase items to increase in the future. This stuff is shipped to a store in Arizona called Last Chance.