Only amazing business organizations make it possible at any price. Hold tight, and listen to these figures. Authorities estimate the average weekly attendance in the 20,233 theaters of the country at 130,000,000. He also said that production costs could not advance further. Needless to say, he is no longer with Famous Players.
Big specials run much higher, of course.
Mr. Saunders outlined for me some of the details of financing picture making. Add to this the cost of exploitation and the carrying charge of five per cent upon the money tied up in the investment, along with the other incidentals to the presentation of the film. Old Ironsides will be far into its second year before the initial cost returns to us. Today big pictures are road showed for almost the entire first year of their existence. The road showing of Old Ironsides will bring in somewhere between a few hundred thousand and more than a million, dependent upon the extent of its success.