If you look into the hearts and minds of your prospects, you'll see that very little has changed there, too. Certainly, there's a growing awareness of the precious and elusive nature of time, perhaps even a bit more humanity, made possible by, of all things, technology. The marketing world has changed because it has shrunk rather than expanded. Again, credit technology for the shrink job, accomplished not as much by the jet as the net. Marketing has also become a lot more technical.
Guerrillas welcome the changes as much as they welcome the status quos.
They are fully alert to what has changed and what must never change. They know well the difference between change and improvement. Analysis paralysis is a condition that has been eliminated in their world. Comment on this article here . You can learn more about Guerrilla tactics from the Guerrilla Marketing books and software and our Daily Guerrilla Communiques on marketing, selling and online marketing.