Film is forever.
In the long run it's about how an idealist can even become seduced by the potential for power. It's a role that plays right into Bobbo's real-world lifestyle. When campaign manager Peter Boyle enters his life and promises a shot at running a hip, young campaign built on real issues, McKay bites. By film's end McKay is simply another adulterous politician seduced by the spotlight, unsure of how to proceed. His stances stand for nothing, they're simply fluff that sounds good on the evening news.