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Laughter really is the best medicine.
Read this review. Read past issues of the Advertising Tips newsletter . One of the things you'll be doing, once you've established a presence on the web, is writing advertisements for your site. Each time you list your site on a Free For All Links page, a Free Classifieds site or with a search engine, you'll be required to enter what is, in fact, an ad. Your opening words, then, must tell people how they will benefit from visiting your site.