Furthermore, the day to day cooperation with the local public administrations has improved significantly, to the benefit of both the company and its people. The same company is building houses for the employees in South Africa. In South Africa, BMW has also built kindergartens and schools for their employees. Here is another example. The effects are threefold.
Employees are satisfied.
The tickets are a concrete contribution to environmental protection. And, here you see the connection to the company's commercial interests in the long run, the company is a supplier of railway transportation systems. In most cases, local corporate citizenship programs focus on the very concrete needs of employees or the community, whereas the characteristics of nationwide engagements are more abstract. Now, companies do have, from my viewpoint, another, a fourth category of motives to be a good corporate citizen. Sometime the contribution to a social problem is more or less directly related to their product.