Recent developments in brain imaging allow us to begin to understand how advertising and brand experience is stored and how customers make decisions.
Examples are market share, relative price and perceived product or service quality.
However, few firms disclose many of these key metrics to their shareholders. This workshop will present the findings and recommendations of a major LBS study into PLC's disclosure of market metrics. Vilcassim Most companies operate in markets where customers are demanding not only lower and lower prices but also higher and higher quality. Meeting these two conflicting demands is tough enough with one product, but is particularly difficult when managing a product line that is targeted at different quality segments. In this presentation, we will focus on the unique problems associated with dynamic value management and will discuss some frameworks and analytical tools for competing successfully in such a marketplace.