Students will experience the employment development process via collection, evaluation and development of human resources materials. 145-102 Small Business Development and Planning 3 credits Provides an introduction to prospective small business owners to the principles involved in planning and operation.
Attention is given to small business appraisal and opportunities.
Emphasis will be placed on factors that contribute to a successful business operation. Explores the concept of marketing and how it relates to the everyday operation of a small business. Specific marketing concepts studied include planning, forecasting, segmentation, product strategy, product mix, pricing strategy, distribution and promotion styles. Other marketing concepts studied include global marketing, ethics and society needs. Special attention is given to the successful completion of the steps of a sale.