Use speed in dealing with customer requests, orders, questions and complaints. People value their time more than ever. Never waste one minute of it, or they may not be back. Never be in a rush to create your marketing materials. You may select any two but not all three.
Guerrillas opt for quality and economy every time.
Timing also refers to tying in with current news, with what's on your prospects' minds, and with what your competitors are doing. Guerrilla timing can make the difference between a campaign that fizzles or flourishes. Jay Conrad Levinson is author of the internationally acclaimed Guerrilla Marketing series of books and co-founder of Guerrilla Marketing International. Find the business of your dreams at Entrepreneur's Opportunity Finder . Categories Main Menu Business Svcs.