People won't be able to miss PETA's message as they travel into Lancaster County's dairy farming community, where the billboard is displayed on the Route 30 Bypass, three miles west of Route 82, facing east. Of course, PETA's main beef is with the way the dairy industry treats animals.
Farmers steal and sell the milk nature meant for their calves.
The calves are condemned to the veal crate or the auction block. To save time and human labor, factory farmers use milking machines that often cause cuts, inflammation, and electric shocks to cows' udders. Milk and meat are not only murder, they are a form of suicide.