Design your product with care . Look for ways to differentiate your product using shape, design, consumer uses, simplicity and attention to detail. Name it with power . A carefully considered product name is key to consumer recognition and recall. Poorly named products often fail because there is no memory connection.
Great names build imagery in the minds of consumers.
Create impactful brand identity . Your product is your brand. If your product is tough and durable, or delicate and soft, you should convey that. Package your product creatively . Packaging is a message platform to channel your ideas to the consumer . . .