They want certainty, they want faith handed to them at the door, all packaged and tidy. They want it to be black and white, they are disturbed by the greys. They don't want to have to use their minds to look at the world and figure out for themselves exactly how they feel about things. Church of Love doctrine is based on the Social Gospel message preached by Walter Rauschenbusch and Harry Emerson Fosdick. Rauschenbusch traced this emphasis through the entire Bible.
Love creates fellowship.
For Bawer the difference between the two churches boils down to their view of love. They don't want a God that's weak, they want a God that is strong and can smite their enemies. Depending on his mood, Jesus would have found all this awful or amusing. Bawer uses the parable of the Good Samaritan to make his point. The priority is loving somebody else, and doctrine is nothing compared to that.