Less than 20 percent of agriculture in Colorado has an active marketing or promotion plan.
Advertising can assist producers to maintain or enhance their market.
Value-added product development requires a promotional marketing plan. Increasing public awareness of agriculture can yield surprising results in communities. Less than 2 percent of the national population is actively involved in agricultural production. Promotional marketing is crucial to the survival of the agricultural industry. The key to effective marketing approach is to understand the elements, alternatives and target audience.