Artists are encouraged to paint and decorate their booths to complement their art work. Traffic Attendance at the 2001 Festivals is expected to top 100,000. The show draws from a large area due to its central location in the popular beach city of Laguna Beach. Visitors come from not only the affluent Southern California area but also other states. There is also a large number of international visitors.
Individual sale vary greatly although it is important to have enough work for the run of the show.
If you do not have the stock to keep your booth filled for the entire show you are advised to not participate. This is a show for people that want to sell. Your work will be sold whether you are at the show or not. There is no need to staff your booth at all times like some shows. Our 2001 advertising plans included major coverage in local and regional media sources such as newspapers, magazines, and art guides, Edwards Theater Screens, as well as local TV coverage.