Theoretically the manufacturer can perform this function by opening a large number of retail outlets. However, existing retail and department stores accomplish this task more efficiently. How many firms of each type does the manufacturer want to have. The intention here is to present a collection of sales strategies to provide a common reference base and vocabulary. The marketing manager operates at a level selecting the target segments and executing the marketing mix.
Loyalty is a direct result of customer satisfaction.
Satisfaction is largely influenced by the value of services provided the customer. Value is created by satisfied, loyal, and productive employees. Employee satisfaction, in turn, results primarily from high-quality support services and policies that enable employees to deliver results to customers. Communications goals are usually expressed as desired increases in sales or market share. Sometimes intermediate goals such as product awareness and knowledge are employed.