Finally, the Board approves a vision statement for publication. The future is not some place we are going to, but one we are creating. The paths are not to be found, but made, and the activity of making them changes both the marker and the destination. Much the same can be said of a vision for the future. A. Setting goals follows development of a vision statement.
Goals define a desired future within the context of the vision.
In order to measure process toward achieving a goal, and ultimately the vision, targets and measures are also established. Measures are quantifiable and can be counted. Targets state the desired future very specifically. Within six months I will be in good health and will have lost weight. I want to walk every day.