Nike really doesn t care if we just do it or not as long as we do it with their products. The only value we have to Nike is as consumers, and because of this our choices in what we decide to purchase has power. When we stopped buying tuna because it wasn t dolphin safe, the tuna industry reacted and changed their ways. In corporatized America, consumer action can be as powerful as political action. People should not sit back and say they are powerless to stand up against corporate giants.
Knowledge alone brings power.
Spreading the word, encouraging others not to purchase Nike products is a way of making a contribution toward the cause for human rights. It may seem futile to boycott a company that is able to pour millions of dollars into self-promotion. The idea that our personal choice not to buy a product will bring about change can seem unfathomable. It would be exhausting to stay completely informed on the background of all the products we use. But, even though we do not have the time or the energy to seek out all of the world s evils, we shouldn t be indifferent to the bit of reliable knowledge we do have.