Sports marketing has become a phenomenon.
Enthusiastic audiences respond to products, services and ideas associated with competition.
Auto racing, the worlds most popular sport, cannot be beaten as a promotional vehicle. Racing promotions are not limited to just national brands or large corporations. Local tracks provide excellent regional promotion and test market situations for both large and small companies. The fans tend to be 18-45 years old, well educated and have a significant amount of disposable income. These fans are prime customers and very loyal to those companies that support their sport.