Ron Hayes in the Palm Beach Post put a new twist on the standard press treatment of croquet. Channel Five television followed with the first television coverage on Thursday night. Between now and then, the National Center will improve with each passing day. New plantings, better grass, more amenities, and a fully equipped office staff on site. In the interim, the professional staff of the Center will be hosting numerous two-hour demonstration events to show off the Golf Croquet Lawn Party format that we hope will provide a large share of the Center's revenue in the future.
Event planners are the target market.
We want them to discover the Golf Croquet Lawn Party as the event planner's dream - the hottest trend in the leisure world. It can happen. Numerous marketing initiatives will be created and implemented through the National Croquet Center. Some will fail, some will succeed. You'll hear about them all, we won't keep them a secret.