He pointed out that the whole economy is the result of what individuals do.
Individuals act, choose, cooperate, compete, and trade with one another.
In this way Mises explained how complex market phenomena develop. Hence the title Mises chose for his economic treatise, Human Action . Sprinkled throughout Mises' scholarly and erudite explanations of market operations are many colorful descriptions of economic phenomena. He provides them with chocolate of the best quality and at the cheapest price. He does not rule the consumers, he serves them.