Handouts are available in alternative accessible formats upon request.
The goal of this course is to improve writing skills in journalism and in strategic communication applications, such as public relations and advertising. Even if you are not pursuing journalism as a career, I assume that journalism provides a foundation for effective and persuasive writing. It also demands a precision and accuracy that is fundamental to all writing applications. Therefore, we will apply media writing principles to the areas of broadcast journalism, public relations, and advertising. In addition, we will focus on receiver-centered approaches to writing in each of these applications.