Page 2 Don't build in a lot of cute animation. N.C. Include a document or page of frequently asked questions, or FAQs. The Web is a forum for education and customer service. Dialogue should be established among Web site managers and sales and customer service so new questions can be added and old ones updated regularly. Eliminate broken links between documents and pages.
Links enable users to jump directly from one document to another.
Broken links often are created as pages are updated. When a document is removed, make sure any links to it from other documents also are removed. Don't post documents in uncommon formats. Visitors don't want to strain to access your information. Uncommon formats will force them to search out software that lets them read your documents.