On its western length, span many beaches with smooth sands that look like gold dust. These are interspersed with the breathtaking lagoons, creeks and myriad tiny inflows from the Arabian Sea. This is a land which thrives on fish, in food and trade. The whole family, men, women and children are involved in this trade. Traditionally, women wear wonderful silk sarees, draped in a style very typical only to them, and ornaments include gold necklaces, cumarbands, nose rings and other normally worn jewellery.
Coconut forms another versatile means of food and occupation.
No part of the tree and fruit are wasted. The shells are used to make handicraft objects, spoons, ladles, etc. Therefore coconut related industries provide large amount of employment to its populace. Though lovers of seafoods, many interesting dishes which are vegetarian carry the typical keralite flavour. Rice is staple and the womenfolk find innumerable ways of using it as an ingredient.