Governor Jim Hunt announced the launch of the first state-federal education campaign designed to help reduce illegal sales of tobacco products to children. It also includes a free retailer kit that will be distributed to stores statewide.
Education is a major part of our effort.
This ad campaign will help us get the message out. The materials remind retailers, clerks and customers about the law and the retailer's risk of fines. I just pay the fines if I break it. The campaign is one part of a combined state-federal effort to prevent adolescents from becoming regular tobacco users. N.C. Alcohol Law Enforcement, under a contract with the Food and Drug Administration, is performing compliance checks of retail establishments to enforce FDA's rule on tobacco sales.