The five bases of influence begin with legitimacy . In this instance, the right to influence others comes from a higher source. Several sources of legitimacy are God, the law, and economic ownership. In fact, it can be argued that legitimacy only applies when those over whom it is being exercised are willing to accept the legitimacy. This is a bottomup concept of legitimacy.
Coercion is the second base of influence.
This suggests that one can force others to behave in certain ways. Physical force is obvious, but threats to exploit someone or withhold some reward would also qualify as coercion. The ability to provide rewards is the third basis of influence. To the extent the reward is desirable, one's ability to offer or withhold it can be a strong way to influence others. Fourth, many people who possess special expertise and knowledge can influence others who wish the benefits associated with the knowledge.