Electronic commerce is the integrated use of computing and communications technologies for commercial transactions. We can look at electronic commerce from a communications perspective. Other participant companies are listed in the next two sections. Transaction Processing Companies are taking orders and processing payments over the Internet. Many companies are using online forms to survey customers.
Electronic commerce involves information publishing, data access and transaction processing.
This technology enables brand awareness, customer segmentation and efficient customization strategies. This page was last updated on 9 September 1997.