Just write down what bugs you about being put on hold. A prospect or customer on hold is as captured an audience as you could hope to find. Our on-hold customers are asked to take our World Famous Tegra Test. This test challenges the caller to examine the way communication is handled within his or her own place of business. The 10 questions are stated in a professional, studio quality voice, and set to up-tempo music.
Many callers ask to be put back on hold just to hear the rest of the questions.
Play the radio. It's actually illegal, and your competitors may be advertising on your station of choice. Have nothing on hold. At least let the caller know they have not been disconnected. Play stupid information that everyone already knows.