Diane Kelley Marketing is not solely the domain of large soft drink companies in search of their demographic constituencies. Such practices include exhibits in trade shows and advertising in trade magazines. As a marketing specialist, Kelley is involved in advertising, promotions, and press and public relations. A typical week includes the creation of promotional programs, organizational meetings to set goals, working with the creative people, and meeting with sales to determine angle, audience and gimmicks. Kelley enjoys not having what some may call a typical day.
Every day there is something different to work on.
Results in this case refer to a market share improvement or increase in sales. The most frustrating part of her work is how the marketing department does not have total control of how to run its own schedule because it is not an individual contributor to the selling process. Regarding the state of the marketing industry, Kelley remarked that because of the sluggish economy, it is becoming harder and harder to sell. For this reason and because of the increasing standardization of products, marketing people are forced to be more creative in the promotion of them. All Rights Reserved.