In the Kentucky county and Missouri regional sales, potential buyers are provided with substantially more information than at similar commercial events. Program organizers and participants believe they are taking steps to eliminate some of the guesswork associated with purchasing replacements. Sire data, pregnancy status, health and vaccination information are printed in a comprehensive sale catalog. Service sires' EPDs are listed, including birth, weaning and yearling weights and milk. In addition, expected calving dates are given for each lot of bred heifers.
Buyers realize they are getting a quality product.
By participating in the Elite program, Major Farms has established a clientele of repeat buyers for bred heifers. The Bourbon County effort is also having a trickle-down effect in the community. The Elite program has increased their awareness that the recommended management practices are necessary in cow herds if they want to produce and keep quality replacement heifers. As a result of this program, their heifers are bringing more money. These two successful initiatives are teaching producers proper skills for on-farm heifer development.