Estee Lauder, the giant cosmetics company is one that has. It has established a database of 350,000 interested subscribers with whom it can continue a conversation through email. It can test new product ideas, make internet offers and drive them into stores for special offers and trial packs. So far it is proving very successful and profitable. This is being achieved through the power of email.
Email is the most effective form of relationship marketing available.
Like the internet, email is growing at a phenomenal rate. It is the internet's most popular activity. It has become the defacto form of communication for business. It is low cost. And it is fast.