The Literati Club Contact E-mail. Customer Services Tel. The aim of this journal is to publish articles that enrich the practice of services marketing while simultaneously making signicant contributions to the advancement of the discipline. Preference is given to manuscripts that are generalizable across service business, service industries, nations and economies.
All articles appearing in the journal are double-blind refereed.
Topicality Capturing and retaining customers in a service industry is a vastly different activity to its product-based counterpart. The fickle nature of today's consumer is a vital factor in understanding the factors which determine successful holding of market share - and the intense competition within the sector means practitioners must keep pace with new developments if they are to outwit competitors and develop customer loyalty. The journal publishes contributions from practitioners and academics in the field, reporting on the latest research, new thinking and initiatives being applied. You will be the first to gain access to this information, and the first to take advantage of the insights into consumer behaviour, how they react to service encounters and what factors will dictate your success or failure. Bradford England BD8 9BY tel.