This course introduces principles and problems of marketing goods and services. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making. MKT 123 Fundamentals of Selling This course is designed to emphasize the necessity of selling skills in a modern business environment.
Emphasis is on sales techniques involved in various types of selling situations.
Upon completion, students should be able to demonstrate an understanding of the techniques covered. This course covers the elements of advertising and sales promotion in the business environment. Topics include advertising and sales promotion appeals, selection of media, use of advertising and sales promotion as a marketing tool, and means of testing effectiveness. Upon completion, students should be able to demonstrate an understanding of the concepts covered through application.