Make sure each complaint is valid. Identify the basis and cause of the complaint. Deal with their expectations of disappointment in a positive manner. With quick and efficient action on your part, customers will more than likely become loyal and acknowledge confidence in you, and your products and services. Complaining isn't easy to do.
Emotions block rational thinking.
Because they're now being led by emotion rather than logic, it may be difficult for customers to vocalize their complaint effectively. If the company has created barriers or procedures that make it difficult to resolve complaints, such as strict return policies, or complicated forms or steps to complete the process, it makes the complaint process more complicated and your customers' frustration and hostility deeper. It's a no-win situation for both sides. Customers probably won't want to make too great an effort to resolve a problem. Think about the last time you had a complaint for a vendor about a late shipment or for a big client who was late paying a bill.