Subscribe Ask the Editors Search Entire site Smallbiz Bookstore Msg. I'm paying these people with equity.
Every deal is different.
What you offer depends on your business, the contractors and the size of the opportunity. Your equity is your currency, and you've only got 100 percent to spend. You're buying goods, services and cash with equity. The equity's value depends on the company's value. Equity negotiations involve valuing the company and basing percentages on the negotiated value.