Courses covered all essential elements needed to expose potential entrepreneurs to the realities of business life. One of the lessons learned was that the emphasis on high technology found in the United States doesn't translate well given Romania's current situation. Future programs will place much greater emphasis on services, basic manufacturing and labor intensive businesses. Marketing the Market System Creating effective communication and educational programs is a combination of science and art. The science of program development applies techniques of market research, educational theory, and modern evaluation techniques.
Artistic flair is equally important in creating messages that speak to people's needs and concerns.
Combining both elements, the following checklist can be a guide for building programs in a variety of cultural settings. Design Set clear goals for programs that can be translated into concrete objectives that are clearly focused on identifiable priorities. Segment the markets into groups of people that share common needs and concerns. Carefully analyze the major economic, political, and social trends effecting the society as a whole and key regions and cities. Establish advisory groups representing the market segment being addressed by the program to build credibility.