The competitive landscape in the banking industry continues to be fierce and financial institutions are looking for ways to differentiate their products and to provide additional services and convenience to their clients. Wireless banking provides the most convenient access to a financial institution and its services, while offering a proactive approach to customer satisfaction. In recent years, retail banking has experienced significant reorganization and restructuring through mergers and staff reductions to remain profitable. This situation has caused financial institutions to search for ways to provide services to their customers through more cost-effective channels.
Many banks offer many self-service oriented channels for their customer.
The next evolutionary step is to offer customers anytime, anywhere services through wireless devices, such as the mobile phone. With Euronet Wireless Banking, financial institutions can extend their reach to customers like never before.