Location doesn't need to be the primary purpose of the application or service. Location awareness will often be an embedded capability within business applications and services. Location sensitivity refers to location-enabled devices that operate under transient conditions. The advantages of location services can be summarized in terms of helping businesses become more competitive, locating and retaining customers and partners and improving bottom-line performance. Becoming More Competitive Location awareness and location sensitivity add a new dimension of information utility and understanding to business applications and services.
Location services provide better business intelligence across the full spectrum of an enterprise.
Location services combine location and time to form powerful four-dimensional models that link the full web of enterprise performers and customers. Applications and services that take full advantage of the Java Platform are flexible, easy to integrate, scalable and secure. Locating and Retaining Customers One of the immutable laws of a successful business is its ability to locate, attract and retain customers. All customers live, work, shop and play somewhere. Location awareness provides an added dimension to better understand customer behaviors.