Lani is a graduate gemologist and has spent many years working closely with Native American Indian silversmiths at her shop in Phoenix. In 1983 a law was passed that jewelers and jewelry shops had to have a mark registered with the US Patent and Trademark office to guarantee the metal content stamped on the piece. The Arizona Rocking Horse Ranch brand was registered as the shop mark and has been in use since 1981. Rocking Horse artists have stamped the shop mark in most all jewelry created for the Rocking Horse Ranch. Many pieces shown on this website are from this source.
Many artists work at home or in their own studio today.
Now, technology has brought the opportunity to reach the world through the internet. Anticipating the future, Rocking Horse Southwest Jewelry bought the IndianJewelry. Com domain in 1995. The plan was to bring all the best jewelry from the talented artists and other sources known through the years to one place. Collectors and estates have needed a place to consign their pieces to sell.