New Texas Tech basketball coach Bob Knight plays Mr. Nice Guy in this commercial for Minute Maid orange juice. Requires the free RealPlayer. But as fate would have it, Knight's career on film was just beginning. The Bloomington bogeyman has been rehabilitated as the relentlessly cheerful and nurturing coach now appearing in Minute Maid's newest advertising campaign. The commercial shows the coach pacing the hardwoods, sharing his sunny disposition with players and referees alike.
Knight yells at one player.
A second later, he pulls another misbehaving athlete off the floor. Let's see that great smile. After the player gives him a sheepish grin, Knight turns his charm on the referee. It only takes a minute, but the feeling lasts all day. The final image is Knight bursting into the locker room once the game is over.