The best and most motivated students and alumni are often waiting at the door and you don't want to be unpacking boxes when they walk by. A good exhibit is simply a stage for an information exchange. Your organization is really the focus, not your exhibit. When staff don't perform well, it's the booth that communicates. Your visual message should give even a casual observer a clear idea of what your organization does.
Entertaining exhibits get results.
Students live in a colorful world of multimedia. If you don't have a wonderful exhibit, it comes down to you to make the right impression. Taped multimedia presentations should be no more than five to ten minutes long. Many students and alumni see a career fair as a buffet. Most want to explore all of their options before getting more in-depth information.