The company also provides yard signs and advertises on TV, radio and billboards and in newspapers, but Web listings are the backbone of the service. We would be incomplete if we didn't also help those who had relationships with Realtors. It would be a mistake to rely solely on the Internet. Signs, handbills, word of mouth and newspaper ads all can help bring a buyer to the house. Burbidge recommends reading advertisements written by professionals to get an idea of which words and phrases to use.
Experts differ on the value of holding an open house.
It seldom leads directly to a sale, but you can consider an open house as just another marketing tool, along with advertising and word of mouth. Each situation is unique. Entire books have been written on the subject of real-estate negotiation. When Negotiating Real Estate . This is also the time to have your attorney available to check out anything that passes between you and the buyer in writing or any other agreement you may come to.