An Ambassador is polite, not quick to become frustrated, and never cocky. An Ambassador always shows good sportsmanship. An Ambassador says hello to onlookers and introduces the sport to them.
Ambassadors have a natural desire to help the sport in any way they are able.
This is not expected, but very much appreciated. Someone had posted to the mtb-trials mailing list about how one person's actions don't effect the whole sport. This person was insisting that nothing was wrong with his bad attitude. I thought if I could come up with a program that had riders representing the sport well, that the sport would grow in a healthy way. This is the main purpose of the program.