There are other specialized magazines such as the America Economica, which targets a business-oriented audience. There is an English language newspaper, the News Review, which is published twice weekly and targets expatriates. There are five national and six regional television networks in Chile. All channels must be financially self- supporting. Cable television has rapidly covered Santiago over the past few years and has spread to the provinces.
Cable exposes the subscribers to major networks from several American and European countries.
There are 179 AM and 690 FM stations registered nationwide. Major networks for commercial advertisement are Portales, Mineria, Argricultura, Radio Chilean and Cooperativa. Direct Marketing is Argentina is now beginning to be used to a greater extent. In Chile, direct marketing is well established in the services sector, mainly in banking and financial institutions and telecommunications services but not retail sector. Also, data listings are not easily acquired in Chile and commercial firms are cautious in keeping their customers privacy.