Elections BC recognizes that government must be able to continue informing the public of available services during an election campaign period. The campaign period is generally 28 days. Election advertising must identify the name of the sponsor and that the sponsor is a registered sponsor under the Act. The advertising must also give a telephone number or mailing address at which the sponsor may be contacted regarding the advertising. The test must be one of intention, not perception.
Intent is subjective, but objective considerations can be used as indicators of intent.
Additionally, the cost of associated advertising could be considered election advertising.