The use of white space, text, graphics, video, animation, and sound to clearly convey the intended message to the audience. Layout, typography, color, typeface, type size, alignment, contrast, repetition, focal point, etc. Color choices for available links, active links, accessed links. Graphics, Sound, Animation, Video, Charts and Tables. Multi-media choices that provide emotional appeal.
All information has a limited life span of usefulness.
Vision of expanded Web site over time. Addition of new technologies. Keeping site freshness. The World Wide Web itself provides a wealth of Web planning and publishing tools. It provides an excellent resource for locating demographic characteristics on almost any type of target audience and researching the on-line activities of competitors.