Additional emphasis is placed on visitor services and lobbying for the private sector.
Membership includes tourism related businesses and individuals who want to develop the tourism industry of the Evangeline trail. The geographic region represented by ETTA includes Clare to Mount Uniacke. The Association receives its working budget from membership fees which are supplemented by grants from government sources, project fees and fundraising events. ETTA provides more than 35 staff positions to 13 community Visitor Information Centres, responds to information requests and provides Visitor guides for trade shows and conferences.