The reason Palm is a winner is because it uses trailing-edge technology and minimal features. The designers, he said, did not let themselves get distracted by trying to add extra features. Norman broke with conventional wisdom by saying it was important not to include customers' wish-list features in product iterations. Juggling features against performance and power budgets is one of the ways the coherency and usability of a product is destroyed, he said. In closing, Norman said despite being 50 years old, the computer industry hasn't even approached its full potential.
Consumers are ready and waiting for computers to deliver on their promise.