CommCentric was founded by Jack Jackson, who previously handled campaigns for Microsoft's Web properties. He also worked as a producer at WCVB-Channel 5 and a reporter and editor for the Boston bureau of United Press International. Jackson joins Sterling Hager as a senior vice president and will oversee 25 SHI clients, as well as the newly added CommCentric accounts. Jack based PR programs on first understanding a client's technology and the surrounding market dynamics, and then developing PR strategy to match and support the company's business goals. Jackson said SHI's independence was a key reason he agreed to the deal.
Many clients prefer having their strategic counsel local.
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