The Cities Berkley, Birmingham, Ferndale, Huntington Woods, Pleasant Ridge, Pontiac, and Royal Oak are the seven communities that host the mid-summer event that stretches 16 miles. Special family-friendly events such as live music with local and national performers, classic car parades, sock hops, swap meets, streetside soda shoppes, manufacturer displays, Elvis impersonators, restaurant rows, and children's activities span the route from city to city. This year the Cruise will designate the two curb lanes for classic cars and the other lanes for through traffic. This will help ease congestion on Woodward and enhance the view of the vintage vehicles. The Coverage Media news coverage extends from the local to international organizations.
Local coverage is extensive, with significant exposure in newspapers, radio and television.
The Charities Local charities based in the seven host cities benefit from the sale of official merchandise and refreshments sold at the Woodward Dream Cruise. The Merchandise Official Woodward Dream Cruise fundraising merchandise is sold in advance at many of the host communities' public offices and various area retailers, as well as from streetside tents on the day of the event. Proceeds help support the event and benefit more than 30 local charities. Official fundraising merchandise includes commemorative apparel, small souvenir items and car accessories. Woodward Dream Cruise and its logo are registered trademarks of WDC, Inc. who encourages everyone to support the event with the official fundraising merchandise.