Now, though, Coca-Cola may have to buy up a lot more variants. It's not clear how soon the new TLDs will actually appear, but the ones being bandied about include .biz, .shop, .store, .banc, and .xxx. Although this last may cause some snickering, it's the only one of the set that's really needed. With my contrarian nature, I'm betting on the former. After all, it would be hilarious to see people who've invested thousands, just so they could someday gouge others in need, wind up getting gouged by the incessant march of progress.
Funny thing is, it's still available.