Examples keep appearing in the infotainment markets that support this. EMC International Holding B.V. is marketing a technology that allows consumers to download a video movie to their VCRs using a compression process that takes about 10 minutes.
Consumers can buy or rent the films.
Rented tapes can be viewed only twice before special embedded technology renders the movie unusable. The service will be available in about a year, but will work only with VCRs with built-in EDD capabilities. Movie studios used to dream that consumers would one day collect movie videos the way they collect books and music. Then came the corner video store, making it easy to rent the movie you want without owning it. Now video sales are starting to happen.