It s also one of the most difficult things for a presenter to do well. Gordon MacKenzie didn t set out to join the professional storytelling circuit.
Few people do.
As he sees it, he was just doing what thousands of corporate drones do every day trying to make his way in a large American company without losing his soul when he found that he had a gift for telling stories, and for showing other people how to do it. For MacKenzie, stories are the natural medium for conveying the message or any message, for that matter. MacKenzie s presentation, like the book, is deceptively simple. No matter how many times he does this, the stories seem fresh, perhaps because they re so immediate and unconventional. His audience is transfixed.