Creativity is very high in the developing world and applied technology can be purchased at lower prices all the time. This, in my view, presents a unique opportunity for the business community of the developing world. On line s e-commerce arm, and a participant in ITC s most recent Executive Forum. A shortage of resources and an abundance of intelligence is a reality in Africa. The challenge is to convert the intelligence into innovation.
Innovation is about attitude - using intelligence to get around the scarcity of resources.
Representatives found that it highlighted challenges, opportunities and e-solutions from a developing country perspective. A road show would help foster further partnerships with both the public and private sectors. The programme offers countries a flexible portfolio of training, advisory and information services that can be adapted to meet the needs of developing countries, depending on each country s stage of e-readiness. It helps countries take advantage of new trade opportunities in sectors such as services, music and film, as well as new ways of using technology to transform traditional export businesses. Several representatives noted ITC s efforts to join other organizations in their trade development programmes and involve these organizations as partners in ITC activities.