Examples of Strategic Communications Examples of Strategic Communications to Achieve Corporate Objectives Today advanced companies use public relations, or strategic communications, as part of their corporate strategy. TRG was retained by an Arabic national oil corporation to design a Strategic Communication Plan in Europe, in anticipation of the possibility of a labor action resulting from corporate decisions taken by senior managers. The fear ranged from a strike to a nation-wide consumer boycott. Ultimately from good planning and implementation. The work stoppage was for one day for one hour.
Good plans produce results.
This is also an example of globalization, American company, hired by Arabic corporation to work in Europe. On the negative side a reactive strategy of personal contact can also be employed. As was the case in Canada following some unfortunate remarks by the president of France regarding the Dominion of Canada. Air France saw an immediate drop in trans-Atlantic sales. She even hand wrote personal notes to every single journalist with whom she met during her travels.