If this means redesigning the site, the time you invest now may save you time maintaining your site. Plan for text expansion When working with embedded text, you must also consider text expansion and contraction. Conversely, Asian target text often contracts. Localization entails tailoring the content to the specific requirements and needs of the local audience. Some words translate well into other languages, other words simply do not translate at all.
Brand names can be particularly troublesome.
Americanisms and clich s also do not travel well. Not only will the copy be more consistent across languages, it will require fewer edits because many problematic issues will be avoided altogether. Keep the site manageable Before building a multilingual site, establish standards for file organization and naming. This will allow you to better manage files and images. Notice above how the language-specific pages are kept in separate directories.