Incredible conversation on the phone betweek Mikey who runs radio morning show on 97.1 in Dallas,TX and one of his bosses who is in charge of advertising. The topic was that radio broadcast from Mexico for the show was cancelled because Mikey's boss was going to Mexico instead to mingle with some of the clients who pay big bucks for advertising. Here is the jest of it. You are not going to Mexico. The bosse's tone was demanding, authoritative and yet quite calm.
Listeners are just a byproduct of advertisers.
Listeners don't pay you your salary. It's about the money, Mike. That's why you're not going to Mexico. I am going with clients. You need to understand that I need to be there to bring in the money.