For added protection consider registering your domain name under the geographical scheme in all the major countries from which you are planning to obtain website business. You should also consider registering variations of your domain name. To register all possible variations could, however, be difficult and expensive. This is because the difference between two domain names can be as little as a punctuation mark. If your chosen domain name is taken, consider more obscure country-specific domains.
Examples are .
To obtain further protection for your on-line rights register your domain name as a trade mark. This could give you the upper hand if anyone else registers a domain name similar to yours for use in the same business area. Finally, consider registering your domain name as a company name with the Registrar of Companies. This stops anyone else registering it as a company name and reinforces your goodwill in it. New top level domains such as .firm and .shop are planned as existing ones become exhausted.