Midterm Questions 1. Define persuasion and attitudes. Be sure to compare different definitions of the attitude construct.
Attitudes can serve different functions for people.
Discuss the implications of attitude functions for our understanding of persuasion. Your friend Biff has come to you for advice because he has a strange desire to transfer to Auburn. Biff is worried that space aliens are controlling his mind through subliminal advertisements for Auburn that are appearing on his television. Explain to Biff what is meant by subliminal perception. Buffy observes that the more times she hears a song the more she likes that song.