The Philosophy of Pontiac Driving Excitement. Of course, unless you have a Firebird logo tattooed on your chest, this is probably not the sort of thing that's going to tear you away from your favorite alt.sex newsgroup. But they're all missing the point. Online services aren't about information, they're about entertainment. It's what we used to call books.
Information is the library.
Entertainment is the movie theater. Some people think the library is entertaining. These people should not be in charge of entertainment. Marketers should get back to their TV roots - and they need to remember that people like entertainment more than information. The advertisers who will get rich by brilliantly exploiting online services won't do it by feeding us specs, brochures, and blatantly bad propaganda, but by being sponsors.