Graphics, specifically, animation must attract the audience enough to become interested in gaining information, then it must inform immediately. Animation is more memorable than reality. If the medium is the message, a truly effective medium is one that is interesting enough to leave a lasting impression. Advertisers and educators say that videos with animation get noticed AND remembered. Animation can show things that can't be filmed or taped.
Animation is an ideal way to illustrate processes that flow over time and space.
Animation is movement and is equally effective with real of abstract concepts. As communication becomes more a multimedia affair with images and sound added to text and graphics - animation also is emerging as a standard part of both video and presentational communications. Today, within most web sites, you will find animated icons, movies and other special effects. Charts and graphs better illustrate concepts with movement. Combined with digitized audio and other moving or still imagery, even mundane presentations begin to excite and inspire.