Once one is willing to ask why others take something as art, one can discover what makes it meaningful. One risks anger as well as pleasure. One also risks encountering some strange new words, even a whole new vocabulary. It can lead to some unfamiliar sentences, even from the finest, clearest writers. If I need the right word for a chimney, imagine structures that no one has seen before.
Art is exactly that kind of building and seeing.
Mostly, I think, when someone is willing to pay for it. Actually, artspeak comes about for any number of reasons. No doubt critics come with baggage of their own. One need not write well to like art. One need not even contribute all that much to the world.