Each story will mean something different to everyone, even though each story is about events that are experienced at least somewhat collectively. There is a lot of debate about the role of the media in shaping society. But what is often lost in these debates is that the media are shaped by people and their perceptions, too. That is their job. At the same time, though, the news only has meaning within an individual reader's frame of mind.
Interpretation has as much of a role to play on the reader's end as on the editor's.
So the next time you pick up The College Reporter, ask yourself what you think about what you are reading.