Understand price and promotional elasticity. Understand various pricing policies. Understand why sales people are an important cog in our economic machine, and are still a major promotional tool in most businesses. See how to effectively select and employ salespeople. Learn how to set goals for the business, build effective marketing plans, check progress on plans, and evaluate the overall success of your business plan.
Laws govern our society.
In addition to laws that everyone must follow, businesses have additional laws that must be understood and followed. Learn about business law as opposed to criminal or tax law. Learn about contracts, sales agreements, commercial paper, creditor and consumer rights, and employment laws along with several other special topics. Understand why it is important in the workplace to focus on people as individuals. Understand the role of the manager in recruiting new employees.