A Test of a Reciprocal Model. Journal of Applied Communication Research. Optimistic Biases About Personal Risks. Communicating Uncertainty . Plus Carl Winter and F. Jack Francis, Assessing, Managing, and Communicating Chemical Food Risks.
Life Is In The Balance.
Mixed Messages in Risk Communication. Risk Analysis, August, Vol. Science, Vol 236, pp. Social Theories of Risk . Mad in Britain, The Economist , March 30, 1996.