Every business has areas of communication that are crucial for it to operate effectively.
Improving these 'Mission Critical Processes' will have a direct impact on the firm's performance. The Problem Adverts in trade magazines can cost several thousand pounds and often only result in a couple of new sales leads before they disappear. The Solution Small product training programs cost roughly the same but last much longer. The Problem Customers have to know and understand your products before they will buy them. They also need to learn about the new developments if they are going to keep using your products instead of your competitors.