But with more and more companies putting up home pages, poorly planned sites are affecting companies' bottom lines, not just their users' blood pressure. At last week's Internet Expo here, Daniel Lorenzetti, a Web consultant based in West Palm Beach, Florida, outlined the attributes of a successful Web site.
First impressions count, so design the first couple of pages with special care.
On the first or second page, make it clear what the purpose of the site is. In addition, don't make visitors drill down to find company contact information. The physical mailing address, phone and fax number, and email address should be readily apparent, he said. Offer only relevant information on the site. One of the worst things you can do is put a lot of information that isn't relevant on the site.