This section will be devoted to those that build, market, and promote websites. You can bet that it will be steaming hot. It's the reason. The Reason to Return. Someone, somewhere along the line took the time to think of a good reason for visitors to return to their website over and over again.
Every good website needs a gimmick.
It doesn't have to be schtick or schlock either. You have a website selling poetry books that you wrote. Now you've got a reason. You've got the picture of the scales of justice, the gavel, where the attorney's received their MBA's and landmark decisions and powerful client recommendations even maybe. Now you've got that reason.