I didn't really know Jack Birmingham, the owner, when this deal was put together. When they called for me to come over and meet with him, knowing that he was from Massachusetts, I mean, that was just a plus. At the press conference announcing the sponsorship, members of the media snickered. But the serious side of the situation is that men don't get checked. They're going to be providing a trailer at every Winston Cup event for the fans, so the guys can actually come down and get checked out.
Early detection is a key factor.
There was certainly some risk in it, but it was doable. But when you're not a celebrity, you can only attract a sponsor by putting together a good team and that's what we've tried to do. It did take five years, but I'm not disappointed with that. I think it might even be a blessing. We've obviously got a super opportunity with Barry Dodson.