This is especially true of insurance, where the nuances of coverages and the often indecipherable jargon of the industry can leave buyers searching for something familiar to base their decisions on. Your building and offices play important roles in the image-building process. While a lot of your customers may never set foot inside your building, many will drive by at one time or another. If your building is well maintained and the grounds are nicely landscaped, consumers and prospects will be inclined to form a positive opinion of your organization as they pass by. For those clients who do come inside, all too often the experience gets off to a poor start.
Many agencies keep visitors away from the people part of the business.
Visitors are either ushered into a small, isolated conference room or made to wait behind a glass partition in the entrance area. This approach does little to welcome visitors. If visitors do get the opportunity to tour your offices, the last things you want them to find are clutter and disorganization. A cluttered office makes it look like your people don't have their act together. Whatever image you are trying to create, your offices should look the part.