Let's look for a better battleground. Every sale is made with a decision. So, let's look at some really sophisticated psychology. We're going to look at how people make decisions. We're going to make that our battleground.
Every decision is made in exactly the same way.
Simply, every person must see, hear, read or do something. And, they must experience it a certain number of times. Most people need to SEE things. And, most of them need to see it three times. He's just not ready until the requisite strategy is satisfied.