Sure, some people will stop in the booth and you may even write a few orders, but you won't be overwhelmed with the type of activity that a well planned display can provide. One method of ensuring that your display is one that won't be forgotten is to bring interactivity to your booth. Interactive systems allow visitors to participate with you in their quest for information about your product or service. There are several reasons to consider using these systems in your booth besides just looking different.
Interaction allows people to learn at their own pace.
It allows them to stop and question whenever they want. They have the ability to control the interview process. People in control are likely to ask more questions which will allow you to do a better job of qualifying. Interaction can be fun. We often overlook opportunities to bring our message to the show visitor in an entertaining mode.