Enhances a long-standing interest. The level of consumer involvement determines the complexity of the purchase-decision process. In routine problem solving the consumer makes a quick choice, taking little time to consider the alternatives. External and internal influences also affect consumer behavior. Consumer socialization is the process by which children learn the skills, knowledge, and attitudes they use when they function as consumers making purchase decisions.
Family also influences consumer behavior through the family life cycle.
At each stage, the family has needs that drive purchasing decisions. Family decision making influences behavior. Individual family members may play a role in any stage of the purchase-decision process. Marketers try to get more than one family member on their side for a purchase. B. Opinion Leaders and Word of Mouth 1.