You are more likely to achieve things you want if you identify what you are trying to accomplish, specify how you're going to accomplish it and set a target date to complete it. Goals are not final and unchanging. Goals change with circumstances. Over time, they may need to be reevaluated and updated. Goals also serve as a reference point so that you can monitor how well you are doing.
Goals can help motivate.
They can also help you make a decision in the face of uncertainty because you can weigh alternatives in a decision as to how each helps you move toward your goals. Finally, goals can serve as a rallying point for the family or farm management team. The goal-directed manager recognizes that each person on a farm or ranch has a set of goals. Family members are generally more willing to support and work on achieving goals if they are involved in identifying and setting them. The best way to make those decisions is to analyze the alternatives systematically.