I heard grownups cry for content the way believers cry for a Deliverer, a Messiah. Form is always an extension of content. Shakespeare didn't invent drama and then pour some content into it. Everything is content, we are drowning in it, there is nothing but content. The only trouble is that it's just raw matter, not art.
Art is what is really being called for.
It's barely ready for the extraordinary growth it is now seeing. Servers are often mysteriously unavailable. Major interconnection points crash and knock entire services off the air for hours. Packets that need to travel only a few miles may travel across the country. Routing tables are ready to burst, which makes interconnections more difficult.