Cold A comprehensive look at the common cold, its causes, treatments, and prevention. Although the common cold is usually mild, with symptoms lasting a week or less, it is a leading cause of doctor visits and of school and job absenteeism. In the course of a year, individuals in the United States suffer 1 billion colds, according to some estimates. Colds are most prevalent among children, and seem to be related to youngsters' relative lack of resistance to infection and to contacts with other children in day-care centers and schools.
Children have about six to ten colds a year.
In families with children in school, the number of colds per child can be as high as 12 a year. Adults average about two to four colds a year, although the range varies widely. Women, especially those aged 20 to 30 years, have more colds than men, possibly because of their closer contact with children. On average, individuals older than 60 have fewer than one cold a year. The economic impact of the common cold is enormous.