The potential of this group can be realized by retaining and migrating them to more committed levels. There are over 14 million current golfers who have a high interest in the game and desire to play more. Golf is doing a good job in offering opportunities for those interested in trying the game. For golf to become a more satisfying experience among a wider range of people, particularly women, golf will need to enhance and strengthen people's early experiences. Junior Golf Opportunity.
Juniors represent another opportunity for the industry.
There are 51 million juniors in the US age 5 to 17. Fifteen to eighteen percent of these juniors would like to play more. Encouraging for the industry is the fact that juniors who presently play golf really enjoy the game. Juniors who play golf like it nearly as much as team sports and more than other individual sports. The barriers inhibiting the 41 million high potential golfers from playing or playing more often are all addressable at the course level.