You pay for prining the whole thing. Set up a band information telephone hotline. While sending in free entertainment listings and compiling and using band mailing lists are all essential, a musical act can add real promotional muscle to its attack by offering a band hotline. Have no fear. You won' t need to install an extra phone line and buy an answering machine to have a hotline number.
Many companies provide voice-mail services inexpensively.
Give something free to everyone who attends your live shows. You want your name to be imbedded in the consciousness of everyone who sees your band live. Simply being in the club while you're playing is a start, but you'll want to make the most of the opportunity and connect with those living, breathing beings further. One way to do that is to give something free to everyone who attends. Sponsor an award or special ceremony.