Internal Marketing Internal Marketing - Lesson Internal marketing is an important 'implementation' tool. It aids communication and helps us to overcome any resistance to change. It informs, ands involves all staff in new initiatives and strategies. It is simple to construct, especially if you are familiar with traditional principles of marketing. If not, it would be valuable to spend some time considering marketing plans .
Internal marketing obeys the same rules as, and has a similar structure to, external marketing.
The main differences are that your customers are staff and colleagues from your own organization. The process is straightforward. Tactics would include an internal application of the marketing mix, and could include staff forums, presentations, an intranet, away days, videos, personal visits by company directors or newsletters. Let's have a look a closer look at the practicalities of internal marketing. Firstly you should identify your internal customers.