Get involved at your local pet shops. Help find caresheets that they can hand out for the main herps they sell and make sure that they are giving out the proper information on herps and their care when they are pitching a sell. Do more publicly involved herp presentations like herp society shows or something. Be public about things. Everyone who keeps herps says they love herps and loves keeping herps, so lets put some money into preserving these two things we love and share our experience with everyone so that they should not make the mistakes that we see so often.
Every herp group seems to be asking for donations.
We are at an all-time uphill battle here. It is the steepest slope we've ever had to climb. Herpetoculture is at its peak in popularity and more and more people are getting into herps. MANY pet shops would more than happily tell beginners something false or a distorted truth than to tell them the truth and not make the sell. Trust me, I've seen a lot of it.