FREE Merchant Account A MUST READ The Internet Marketing Digest. No matter what your product or service is, it must produce a benefit for your customers. Benefits such as saving time, saving money, helping your customers live a healthier life, or making their business ventures more profitable. Products Or Services Features And Benefits Products and Services may be described in terms of their features and benefits.
Features are products or services characteristics that deliver benefit.
Features are product characteristics such size, color, profitability, functionality, design, hours of business, editorial content, etc. To identify your product s benefits, you must consider the customer s viewpoint. Look at your product or service and list the benefits your customers will be able to attain by purchasing from you. Trade places with your customers and look at it as though you were the customer. When developing a product I try to reach a market that is of a large variety.