Meanwhile, the competition is intense. But thanks to the Web, kforce's David Mamet - like sales culture is morphing into a kind of digital Dale Carnegie. Recruiters aren't just commission-driven salespeople anymore. They're expected to connect with job seekers by phone, fax, or modem, and to follow up with insightful advice. In fact, candidates are now customers.
Employers are clients.
It has not been customer-focused. It has been a sales-oriented business, not unlike the car industry. When you walk in to buy a car, the dealer is focused on selling, selling, selling. He's not necessarily interested in making sure that you get the car that best meets your needs. We're telling our employee base that this is what the world thinks of the staffing industry.