That information built confidence that is an element in building loyalty. Attachment results from confidence. From confidence comes attachment, a vital element in building loyalty. Confidence creates a situation where one person wants to become attached to another person, a cause or an entity. The more positive information and confidence, the greater the attachment.
Loyalty develops out of attachment.
When the attachment grows to a certain point, loyalty is the result. Somehow love gets involved in this process and that also promotes loyalty. As knowledge, confidence and attachment are built, so is loyalty. They are interrelated and interact. As information comes forth that tears down confidence, attachment and loyalty will suffer also.