I went Japanese, and Martial Arts based. It reflected me. It took a few days of work to get MacKiDo up to this point. A few hits total, mostly me and some friends. Little did I know how such things grow.
Lessons Pick a theme.
This metaphor will give you ideas on organization, layout, look, feel, name and so on. More than that, it can also give the user a metaphor and some indications on what to expect. This helps them figure out things and learn their way around. Place holders are a bad idea. They remind everyone of what is incompleted, instead of focusing on what is available.