As for the performing arts, Ganjiro Nakamura and the Chikamatsu-za Kabuki troupe will come to the UK for Kabuki performances. Moreover, modern Japanese daily culture, such as fashion, animation, industrial design, pop, films and television programmes will be a major element of Japan 2001. The participative events will include demonstrations of Japanese food, educational exchanges, grass-root exchanges, sports exchanges and festival type events in the Japanese style. These colourful participative programmes will be enjoyed by people of all ages and by those in the UK not familiar with Japan. The 21st Century offers new opportunities for the special partnership between the United Kingdom and Japan.
Japan is at the heart of the United Kingdom's policy towards the Asia Pacific region.
The United Kingdom remains Japan's partner of choice in Europe. Both countries face common challenges. Both countries will work for a successful G8 Kyushu-Okinawa Summit. In 1988, the UK Government started a campaign designed to help UK companies access business opportunities in Japan. Three pillars of the campaign are Selling to the Japanese, Investing in Japan and Learning from Japan.