Starting with the civil wars, Serbs have been blamed for things they never did, while atrocities by Croats and Muslims were ignored. What the Serbs were and are up against are powerful American public relations firms, Western intelligence agencies and biased or incompetent Western reporters. Maybe you recall a famous picture of an emaciated man standing behind a barbed-wire fence. This was reported as a Muslim being starved in a Serb concentration camp. In fact, the man was a Serb who had been arrested by the Serbs for looting, and he was not emaciated from lack of food but from suffering with advanced tuberculosis.
Facts are twisted and, when inconvenient, disregarded.
The selectivity in reporting and comment is far too blatant to be accidental. He boasts that the firm's greatest achievement was to get American Jews on the side of Muslims by peddling the concentration camp story published by a New York newspaper. This business of death camps, by the way, was later proven to be a hoax. But here is a good lesson in how the real world works behind the scenes. It simply took the published story to three major Jewish organizations with a suggestion that they run ads condemning it.