Grudges Don't Hold Grudges. If a reporter has written a negative story about your company, then calls on another story, don't hold back. Your objective is to achieve a professional relationship with the media. Don't let a reporter's previous actions stop you from building the relationship Industry Spokesperson Comment on general industry trends. Don't insist on a guarantee that your company will be included in a story.
Journalists appreciate the assistance of corporate executives with knowledge of a subject.
Most likely, your company will receive recognition in an article. Even if it doesn't, you and your company benefit when you are quoted as a knowledgeable industry leader.