Sponsor floor visits each semester. Coordinate weekly Campus Outreach Day. Focus on one theme or logo to be visible with all health activities and information. In conjunction with these events, offer free, commercially sponsored, health products.
Many businesses are willing to donate to college health organizations in exchange for publicity.
The marketing staff member proposed earlier will also be responsible for that community connection on such occasions. Each semester, every floor on campus will meet with a staff member of the health center to discuss questions and new services. One day each week, one or more staff will spend the day out on the campus as part of an outreach program. Days may be theme-based or more spontaneous and random. Staff will rotate days and provide the director of health services their schedule for the day at least one week in advance.