By way of comparison, if you walk into Planet Hollywood, you have to really imagine that Hollywood connection. As a result, decent signage space was unavailable to promote the concept. So we've created a facsimile flying saucer that is 22 feet in diameter by 9 feet deep. It will be a permanent fixture, and we hope it will give us substantial visibility on Broadway. In preparation for the flight to Mars, space-age monitors explain the premise of the trip.
Guests go to a ticket counter, where they get passports and tickets.
Flights to Mars are announced just as airline flights are announced at an airport. At the Mars arrival zone, guests cut through a tunnel to gain access to the restaurant's Mars Bar, which actually is a microbrewery. Dining space is provided along the lip of the crater as well. The entire area is dark and cavernous, and it is decorated in shades of blue, brown and magenta. The tables, which are close together, are made of hand-finished resin that varies in color, from lime green to rust to orange.