Domain name abuse is just one form of brand abuse that harms the reputations of retailers and the shopping experiences of consumers. In response to the development of the Yahooka site, Yahoo promptly drafted a cease and desist letter. A Toys R Us logo, or an extremely similar one, appears on the site. In addition to misleading consumers, most logo-stealing Web sites and companies lack the high standards and ethics of established companies.
Consumers end up with inferior products and services and are left frustrated and upset.
Unauthorized use of logos and images. Use of hidden and visible text. Unauthorized use of a company's name or product in meta-tags. Software, music or video piracy. Unauthorized distribution of sale of consumer goods.