A good salesperson can take the measure of a customer in a glance. Here are Maor's rules for turning reluctant shoppers into loyal clients. Once you sense a customer's mood, you can change it. The average guy doesn't like to shop. But if you make an emotional connection, a transformation will take place.
Emotions are contagious.
If you're happy, optimistic, and open, you'll create happy, optimistic, and open customers - and those are the customers who buy. All he remembers is the store's atmosphere. Those times are what customers remember most. Fast Company LLC Fast Company retains the copyright in all of the material on these Web pages as a collective work under copyright laws. You may not copy, republish, redistribute or exploit in any manner any material from these pages without the express written consent of Fast Company.