In addition to featuring about a dozen frequently-purchased supply items, the circulars offer many more items that superstores don't stock. They also have a highly trained staff willing to help customers solve problems. They do lots of couponing. Their well-trained staff demonstrates products, helps customers make decisions, offers overnight delivery of any items in the wholesaler's catalog, and helps customers set up online purchasing. Furniture Gallery helps customers design their home offices.
Many SOHO customers buy cheap furniture to start, then want something better a year or so later.
We tell regular customers that we do home offices. We'll also locate antiques that will fit in with our customers' home decor. They stock everything except machines and feature home office furniture. Kroll's is known for great service and its highly knowledgeable staff. SOHO sales are booming.