Because you can bet your competitors are thinking about theirs.
Every Time Let's jump right back into our discussion.
Now that you've determined that there IS a market for your idea, you need to define that target market on paper. And so on. An ideal target market should meet three definite criteria. A number in the range of 2,000 - 10,000 members of the target market. A common problem amongst the members of the target market that you can solve.