This they could not have done only a few years before. So the communication infrastructure is in place. Social movements have to know how to use it. The main problem is not the hardware. The main problem is people.
Individualism is one of the most dynamic aspects of western civilization.
But it is also the worst. Individual gratification, individual greed, general selfishness these are the constraints to collective action. That is where good leadership comes in, one that can inspire collective action. Streams of individual agony have to be channelled into collective rivers. It was in 1985.