On the weekends, there is the Weekend Vibe and Party-time , and on Sundays, it is time for Gospel songs from both local and international artists. Ian Wessels, station manager of Radio Helderberg, says the Xhosa broadcasting hour has not drawn one negative response from their listenership. It is our goal as a community radio station to become more representative of the community we serve. Putting the programme on the air has been a long consultative process and, as a community radio station, we are proud to be in a position to provide this service. The Xhosa hour that the station financially underwrites has tremendous future growth potential for businesses who wish to tap into such a vast market, says Ian.
Language is a very powerful means of empowering and reaching people.
I see my role as presenter as a facilitator of the empowerment process and an extension of my role as an educator. Through the radio broadcasts, a much wider audience is reached. Judging from the number of calls I receive, even early in the morning, the shows are quite popular. I believe that the listenership will grow as more people become aware of the shows, says Lindile.