If we have a view of love that has 'strings attached', then it is 'small l' love and is, in fact, nothing to do with real Love. It is, rather, just fear in some clever disguise. Through eons of programming, we easily fall for this trick and more often than not, give in to the limiting situation that this threat offers. But if we were to 'remember' what actual Love was, we would be as bewildered by receiving such a threat as we would be in making it.
Love simply is.
It cannot be apportioned, or even denied. All we can attempt to do is momentarily block its flow. This is because we have devised 'small l' love to distract us from remembering our omniscient, omnipotent and omnipresent state that makes up the real us. For many people, when they fall in love there is a brief period of time when they are actually connected with the real thing. But it seldom lasts.