Their design is very interesting to say the least. Much more so than a lot of Flash sites out there. I took tons of notes with this site. I consider it a prime example of what Flash can do. As its popularity has spread on the Internet, so too have certain misconceptions that I hope to either clarify or outright dispel with this article.
Flash animations are nothing more than eye candy, and ugly besides.
No business serious about making money uses Flash on their site. You need to go through a long download process to get the Flash runtime files. Anyone can build a Flash animation it's easy. Flash animations are too slow and take too long to download. As with all myth-conceptions, there is a grain of truth here, IF the Flash developer is not careful and considerate about bandwidth and streaming issues.