A site on the Internet needs to consider the same strategies. Other areas to focus on will be the use of a loss leader product to draw traffic, placement and position, products which generate activity and build the customer base and promotion. Just as lighting, space, texture and colour are essential to high volume presentations in a grocery store, so to are the web sites graphics. A long and complicated download is like a boulder in the middle of a lane. Average grocery store visit in the UK is 35 to 40 minutes long and every additional minute means another pound spent.
Few people realise how much money is spent in a year feeding a family of four.
I must say that after shopping in the same store for the past eight years and having spent tens of thousands of dollars I am still surprised at how I am treated especially when one considers the fact that their competitor is virtually next door and word of mouth can cost even greater damage. Many Internet sites can incorporate audio files to create a presence or background music. Heavy graphics slow the download process but small quick animation s which are informative and entertaining can stimulate interest and therefore instil some added patience in the consumer. That little animated hour glass or Mac rotating circle makes people feel something is happening and that the wait is at least productive. Without the little movement, people respond that the same process takes much more time to happen.