In the last part of his book he applies his formidable research capacity and reasoning capability to show how this revival could come about. He does not convince me of the why. Necessity may produce the voluntary resurgence Rifkin predicts. However, voluntarism is by definition, not forced. In this respect, the other two legs of the commonweal are markedly different.
Government is based on power buttressed by law, the market on survival, sharpened by want.
Like housework, unforced service work doesn't really fit. I believe our broad concept of work is part of the problem. We profess a work ethic, yet take pride in how little we need do. When we speak of work we must specify as other cultures do, whether we mean drudgery or life's raison d'etre. We put so high a premium on the necessity of work, we do everything we can to keep the costs down.