The challenge isn't just the initial capitalization. It's the inevitable cash crunch that comes a few years down the pike, the one that sinks even the strongest business ideas. No one thinks worst-case scenario the day he ties the knot, but successful entrepreneurs have to because it's going to happen. Every entrepreneur imagines the throngs of customers who will eagerly embrace his product or service. Virgins are people who have never used your type of product and need to be convinced to start.
Experienced users are already in bed with the competition.
Wooing either requires work. Do it right and you can find entrepreneurial bliss. But think carefully before you take your vows, because when you marry yourself, divorce is hard to come by. Little Shop of Horrors , 19.6 percent. It's a Wonderful Life , 23.9 percent.