The ad brought no response. So the yard wrote a new ad describing their job more prestigiously, more high-tech. New, air-conditioned trucks, computerized scales. That ad was more creative and more enticing, and it produced an excellent response. The ad was both humorous and effective.
Innovation is also a crucial part of management decision making.
For many management decisions, we follow the policies of generations before us. Granted, we should copy the successes of our predecessors and would be foolish not to build upon those valuable experiences. At the same time, because circumstances may have changed, we must be carelul to not limit our basis for decision-making to past experience alone. There was a young bride who, in preparing the couple's first Sunday dinner, cut off the shank end before baking the ham. However, because she wondered why, the bride asked her mother why she did it.