We shall achieve this by providing both broad media for the whole target group and specialist media for parts of the target group. We shall communicate through the channels - newspapers, magazine, books, fairs, conferences, internet, demanded by the target group. The annual statements for the year 2000 showed a turnover of approx. DKK 103 m, with profit of DKK 3.2 m and equity capital of over DKK 18 m. According to the Chairman of the Board's Report given at the AGM of May 2001, the company during 2000, in addition to operations, invested largely in future commercial development, for example through the acquisition of a book publishing company, and these investments were already beginning to bear fruit.
Expansion is planned within both the printed media and within internet products and trade fairs.
The magazine is written from a critical, independent journalistic standpoint while at the same time functioning as the Members' Magazine for the IDA under a cooperation agreement with the latter. The magazine strives to maintain a serious and credible image, with the use of correct information, correct terminology and objective and thoughtful discussion. The magazine sees it as important to promote free exchange of opinions and to support freedom of expression, and all relevant views and political opinions can and must be represented in its pages. The magazine's own opinions appear only in the leader column. The magazine was relaunched with new subject areas, a new structure and a new graphic design in February 1998.