Fruitbars of various assorted, and invariably very unhealthy, sugary fruit substitutes. David Koresh ranted from the Bible, had a rock band, and fucked everyone's women. I can do that, dammit. I've got the cheese, baby. I've got the ass to back up what my ears are saying, if you know what I mean.
Cults are just flukes.
Groups of retarded individuals who happen to be in the same place at the same time doing something silly. Occult Orders are much more difficult to establish. You need a specific set of rules and doctrines. You need a social structure within the Order, and Inner Orders and Outer Orders and funky names like Frater Sukmie-Borlz. You need to carefully hand out small pieces of your knowledge one bit at a time so as not to let the members of your Order realise you're full of shit.