Obviously, the activity is greatest on the featured inns. Since many aspiring innkeepers live a great distance from the inns, I have compiled a video tour of each of my listings and their locale. This is complete with narration and letter titling. This will help promote inns in areas that may be unfamiliar to buyers. Working with the selling innkeepers, we develop a package that profiles the inn with photographs, and historical, marketing and financial information.
Many buyers respond to specialty brokers rather than searching individual listings.
Obviously, there is no one source that potential inn buyers utilize. I rarely sell an inn directly from paid advertising. I use a generic ad to keep the potential buyer database fresh. I was reelected Treasurer of the MBBA for 2001. I am also a member of the Grand Rapids Association of Realtors, which is the largest in West Michigan.