Not at all. There is a big difference between generic currencies and your own currency that you issue points for. Generic currencies operate the same inefficient way as the airline mile. Program operators who market their own currency are out to compete for your customers' wallets just like the airlines. PassPoints is the only company that lets you issue your own points.
Generic currencies are different from airline miles.
Actually they are the same. Unless you run the business that is issuing the award points, you are paying steep prices to provide this expensive and impersonal incentive to your customers. Airline miles build loyalty to the airlines. Generic currencies build loyalty to the program vendor. PassPoints is different.