There is simply too much competition. The average Internet user has developed a level of sophistication that enables him or her to bypass the traditional, recapitulating news sources and find information themselves. Newspaper readers can now access hundreds of specialized news wires, free of charge on the internet. The Internet has proven that it is indeed an information superhighway. However the problem remains that information is nothing without interpretation.
Journalism is, after all, still a shared experience.
Readers still have an unsatisfied need for intimate, passionate storytelling grounded in good solid reporting, and still have a desire, if not aneed to share their own interpretations of the story or issue with those surrounding them. It is human nature. So far the Internet, has not realized this potential as many of the stale paradigms and indeed failures of traditional journalism persist. For the most part, journalism on the 'net is still a one way street, not unlike traditional newspaper publishing. The new journalist must invoke the active participation of the reader, exploit what the new medium does best-the dazzle and show of powerful words, photography, and sound which envoke the participant to enter the story, and take it in from a new perspective.