There are scores of different industries sending participants to the seminars. These groups will grow. From the chart below, you will see that most database marketing is being done in California, Illinois, New York and Texas. All this chart shows is that big states have more total database marketers than smaller states. But lets look at this data in another way.
Lets look at database marketers per million population.
California is doing very little, and New York is at the bottom of the list . The New York total will be the most surprising to most readers. New York is, after all, traditionally the center of advertising. This is the home of mass marketing, yet this state is far behind most other states in database marketing. There are a couple of obvious reasons.