Furthermore, the biology book uses nature to promote curiosity toward it. Unlike the Mary Kay ad, the biology book reveals every aspect about nature which makes it almost unappealing. While one hides the truth, one exposes it. However, Ansley s picture shows the most accurate picture of nature. Because she is not trying to sell the beauty of nature, she preserves the integrity of it.
Economic pursuits tend to influence the perspective people take when observing an object.
Wilde also notes that, To look at something is very different from seeing a thing. This idea is similar to Berger s notion of the gaze. In order to see something one needs to look at it not true the lens of culture, but directly. The lens of culture influences how people look at objects. Like in the commercials, the economic lens of culture encourages the consumer to look at how useful some commodity may be.