But the first thing that people need to know is that God loves them. God must represent Himself as love before people can comprehend Him. He has done so supremely in His beloved Son, Jesus Christ. Jesus was the most loving Person in all the world. No one ever had any hesitation in seeking His help.
Love opens the door of people's hearts.
We must begin here, also. This is the first thing people should experience at their first contact with us. Our church as an institution must not stand as an end in itself. It must lead to God. Organization, machinery, ritual, order, can represent that which is external and material, but not the personal God.