Because it encompasses attention, memory and motivation, social learning theory spans both cognitive and behavioral frameworks. It is also the theoretical foundation for the techniq ue of behavior modeling which is widely used in training programs. Commercials suggest that drinking a certain beverage or using a particular hair shampoo will make us popular and win the admiration of attractive people. The highest level of observational learning is achieved by first organizing and rehearsing the modeled behavior symbolically and then enacting it overtly. Coding modeled behavior into words, labels or images results in better retention than simply observing.
Individuals are more likely to adopt a modeled behavior if it results in outcomes they value.
Individuals are more likely to adopt a modeled behavior if the model is similar to the observer and has admired status and the behavior has functional value. Perceived self-efficacy in cognitive development and functioning. Social Foundations of Thought and Action. A Social Learning Analysis. Social Learning Theory.