We ll cover some basic guidelines, enough to help you create one you can use. Here are six sections you should write into your business plan. This is the first section you ll write because it drives the remainder of your plan. This section describes why you re in business. If this section reads I m in business to make money , you re in trouble.
Any company can say that.
Instead, the profile section should describe how you re going to meet the needs of businesses or consumers in such a way that you can make money. A critical component, this section should demonstrate your knowledge of the market in general. It involves thinking about what you can do better than others in the same business, and honestly acknowledging what can they do better than you. Look at your competitors, compare them with your company. What you re looking for is what Xerox called a USP, a Unique Selling Proposition and what I call a JND, a Just Noticeable Difference that makes you unique or different.