Unemployment is highest among African Americans and Hispanics with disabilities. The disabled offer more than just an underused job pool in cyberspace. Lancaster encourages businesses to also look at the large untapped customer base in the disability market. There are significant opportunities to the business community here in strategic marketing. Unfortunately, Web developers often focus on creating flashy, eye-catching graphics that are inaccessible or hard to use by Web users with disabilities, particularly people with eye strain, blindness, low vision, or color blindness.
Employers can lead and ensure that any Web sites they develop are accessible to disabled people.
Williams writes frequently for BW Online on assistive technology products and issues. Many E-mails to Williams have asked him to define assistive technology terms.