NueWeb Interactive has announced the first interactive solution that allows e-tailers to quickly and inexpensively integrate virtual reality models of their products into their Websites. The turnkey solution, branded NueView, lets online shoppers view merchandise from any angle and demonstrate product actions. Detail views provide a closer look at product construction and features.
Circuit City has plans to do so.
All five companies expect the more effective display of products and their features to pay off by turning more browsers into buyers this holiday season. NueWeb is so confident the company is offering to waive its fees if conversion rates do not improve. One product with the same name could have 50 to 60 different versions. Consumers want to be reassured that they're buying the right one. Lack of product information ranked among the top ten problems Web shoppers experienced during the 1999 holiday shopping season, according to Andersen Consulting.