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SmartClicks also offers Smart Targeting, intelligent software that learns where members' ads perform better, and responds to maximize their results. When members turn on Smart Targeting, the network sends ads to a variety of segments. As certain segments bring more visits, those segments will be put in your account's rotation pattern. In other words, segments that give members a better clickthrough will become regular advertising stops for their banner. Another percentage of their rotation will randomly seek new sites, so as interest comes and goes on certain segments, the pattern rotation will change to give the best clickthrough.