By popular demand, yoga and aerobics classes are only offered during peak hours. Members can purchase two types of memberships.
Individual memberships are half the monthly family rates.
Even though the club has the latest equipment and fully trained staff, it has a problem. Management would like to increase club revenues, but dares not increase monthly rates. An alternative is to expand its membership base. However, current members are already complaining about insufficient access to parking, some even threatening to cancel their memberships. The club is surrounded on all sides by commercial property and cannot solve its parking problem by extending its existing lots to adjacent property.