Then AOL buys Time Warner, and I'm, like, through the roof, I'm so tickled. It was a content play. Part of the money Max raises will be used to open 200 stores by 2002. Old-fashioned artists are sure to be aghast about the commercial explosion. But Max doesn't care.
Art is no longer just pigments, paper, etching.
To be an artist in the 1990s, you need to be, you know, cyber-savvy. The Internet, as Max sees it, is simply the latest evolution of art. It's almost a world you enter, like a real estate that's in your mind. It will bring the whole world into anyone's window. The New Frontier Max is whirling around in black pants, a white tailored shirt buttoned to the top and paint-splattered sneakers.