Finding the customer in transaction data Defying the Limits Jeanne Harris, analyst for Andersen Consulting, explains how most businesses are still struggling with their customer data, particularly with the very capabilities that prompted them to gather data in the first place 0- the ability to aggregate, analyze and use data to make informed decisions that lead to action and generate real business value. VARBusiness Leading sales consultant Jim Cecil explains how to use customer relationship management software to improve your business processes and provides valuable resources to guide you through the process. This article provides good basic information on how to turn disparate customer information into useable data. Information Week Tools provided by Innovative Systems Inc. to evaluate and benchmark your customer data quality against other companies' by industry, best and worst cases. This paper examines best industry practices related to collecting, organizing, and publishing knowledge to deliver superior customer service.
Customers are the driving force behind a service organization.
Companies truly practicing CRM use customers as guides in implementing the best possible service. Hard measures can only detect problems once they have impacted a company and its bottom line. Soft measures are customers' feelings and opinions. By listening to customers, a business can be a step ahead of technology indicators. Informationweek Businesses are using IT to identify high-yield clients and formulating new strategies for dealing with those that aren't.