It's about to have its bubble burst. In short, the environment for media is changing dramatically. The sharks are circling. Radio stations need to adapt to compete in this new market in order to survive. The magic word is content.
Every website needs content to attract an audience.
Website providers not related to radio stations are streaming audio, video and other interactive services. For a relatively small station, KUSP is ahead of the curve, and working to stay ahead. I have attended gatherings recently where some of the attendees scoff at the idea of the future presented here. They do so at their peril. By keeping pace with the evolution of the new media, we can provide a real service for you, our listeners - continuing the meaningful role we play in your life, and continuing to help you participate meaningfully in the community.