Think about it. The hardest part was done. You had your information in front of a qualified prospect, and then just threw away the lifetime value of that customer for lack of a method of followup. Unless your business is unusual, you would have had more than one order from that customer over the next few years. Your lack of follow up is costing you a lot of profit, just like our own hit or miss follow up was costing us.
Lets get some hard facts in here.
These are the figures compiled by the National Sales Executive Association . These figures show the number of contacts it takes to close sales and where most sales people quit. We can only wonder what sales people would say if they ever got this far. I HATE that. More leads are not the answer to profit increases unless you don't have any leads at all.