Companies are learning firsthand that they can hammer sales, deflate stock prices and ultimately damage their brands. Web merchants are uncovering a new profitable source of revenue by letting outside marketers advertise on their sites. Companies are running more transactions than ever before. And the onslaught begins with e-commerce. Data warehouses continue to grow in popularity as more companies leverage them to get the most value from their business information.
Customer service is at the top of the priority list for many business and IT executives.
And it's an operational area in which many companies are investing heavily. Chase Manhattan, First Union, and Wells Fargo last week revealed plans to form a new company to expand online billing options by creating a system for routing bills to customers via the Internet.