You ve Got Mail seems to have found the pulse of the nineties. Tom Hanks plays the chain store bully who forces Meg Ryan s small, family-owned bookstore out of business. The Internet has really only emerged in the last four or five years, but already has made a tremendous impact on the way Americans communicate, both personally and professionally. Technology and the Internet offer more than just the romantic possibilities highlighted in You ve Got Mail. There are also incredible opportunities for start-up companies and other small businesses.
Innovators create new markets and new ways to compete on almost a daily basis.
Startup capital has not been a problem either. It is now possible to market your products and services to a national audience without spending millions of dollars on a national ad campaign. Many of the first E-businesses simply moved traditional retail enterprises online. The Internet offers exciting opportunities for any business willing to take advantage of it. In the same way that big retail chains represented the future for American businesses a decade ago, the Internet has changed the face of shopping in America.