The Wednesday before Thanksgiving is infamous as the heaviest travel day of the year, and rental car agencies are steeling themselves for the wave of demand that'll strike with Waikiki force. The IT they've come to rely on to deal with the everyday waves should help them out. The rental car business is extremely competitive, and being blunt, all companies deal in the same product.
Customers care most about speed of rental.
Rickie Hall, CIO at ANC Rental Corp. in Fort Lauderdale, Fla., says speed and the ease of the process are the primary driver of customer satisfaction. Alamo has the self-service kiosk, which can be used as an alternative to the counter. We have a goal of 60 seconds or less to process a self-service transaction. To stay in the race, all agencies need to accelerate, not their cars, but how they manage their fleets and service their customers. So industry players are turning to big servers to help them give good service.