A small company is very much an extension of its owner's personality. The two are truly inseparable. Because they are pulled in many directions, owners of small companies have short attention spans and little patience for anything not relevant to their businesses. For this reason, small-business owners often are as insecure as they are dynamic. They never know for sure if customers will continue to come.
Every day is an adventure.
Big Business can squeeze suppliers. Small Business courts suppliers. As a result, they are slow to change suppliers. This avoids both unnecessary risks and the extra time it takes to correct mistakes. It's no easy task to gain the trust of a small business.