We care about charts, and we work the charts, but we care about the airplay more than the chart numbers. We' ll call anybody who cares. Like, if there's some AM polka station who makes a difference in Hogsbreath, Iowa, we'll stick 'em on the data base and talk to them every week. Triage's Marc Simony chooses to be very selective about what he works, and he knows precisely how and to whom he'll work it. We're very picky.
Every single station gets hand-picked for a project.
Very few stations get everything that we promote at any given time. We actually believe that sales are more important than make-believe chart positions, and we structure our company and promotional efforts accordingly. There is a major difference between going to the wall with someone to get them to play a record which I feel can be a 'hit' at their station and using questionable tactics to get a record on their chart. In the game of artist development, fake chart numbers can lead to disastrous tours and embarrassingly low sales figures. I want to make my clients happy, and developing a real story is the only way to do that.