The organization has accepted the importance of earning money. The organization values candor and is honest about its products, services, market, competition and resources. The organization is interested in being entrepreneurial because its board, staff and volunteers are passionate about what it might do for the organization 3. The organization is clear about why it would be interested in heading down the path of social entrepreneurship. Leadership is committed to adopting entrepreneurial strategies.
Leadership has the courage to embrace change.
The organization has a set of three to five core values that are clearly articulated, institutionalized, and c onstantly reinforced. The organization focuses on the needs of customers rather then on the organization itself. There is a willingness to engage in entrepreneurial planning and a determination not to take shortcuts. The entrepreneurial planning process is well understood by people at the Board level, the senior management level and the staff level. The organization thinks like a business at all times.