He failed miserably. They are fabulous beers to drink in the Czech Republic. Unfortunately, this style of beer does not travel well. Try a locally brewed pilsner like Stoudt's Pilsner or Dock Street Bohemian Pilsner. A light tasting beer, but not as light as a Pilsner.
Hops are relatively low.
Bud, Coors, Miller, etc. Marketing is an amazing force. American Amber Lager Amber to copper color. Can be very little hops to medium amount of hops. Almost a 'bread-like' nose with hints of chocolate.