Products and services undergo mass customization. Information age products undergo final assembly at the point of purchase in response to the consumer's exact desires. Computing becomes ubiquitous. Everything that can benefit from being made smart is made smart. Once made smart, it is necessary that it be connected to be able to relate its knowledge to others.
Information becomes democratized.
The first 30-year tyranny of text data comes to an end as image, video, audio, animation, and so on are all equally accessible and, often, much more valuable. Speed is of the essence. A digital society is one in which things happen quickly. A business must have the ability to respond ever more quickly to rapidly changing consumer tastes. In the information age, the fast and agile companies eat the slow and ponderous companies.