Tobacco is, in fact, as bad as heroin. There's nothing smart, sexy or sophisticated about smoking, despite what the manufacturers' ads want you to believe. But Truong also recognizes that quitting isn't easy. They are most susceptible, but I've found they're also the most interested in health issues. Truong never preaches to his smoking customers, although he does initiate discussions on the hazards of tobacco.
Adults are the hardest to reach.
Most don't take the addiction seriously enough. I try to correlate in their minds the diseases associated with smoking, that quitting does matter, and that doing so will add years to their lives. Truong sees pharmacy as a front line health profession that can really help people stop smoking. Truong also plans to offer incentives to smokers on his staff, by paying for cessation counselling and by reimbursing their medication expenses if they stay smokeless for a year. She provides her customers with smoking cessation literature, prepared by the manufacturers of nicotine replacement products.