Provide a press kit, complete with supporting information, a computer disc containing the news release, and a copy of the speech or presentation 6. Have reporters and editors sign-in on a press list, and note any special requests. Follow-up with each attendee after the conference 8. Make sure you have arranged for microphones, podiums, overhead projectors, flip charts, and audio-visual equipment to be in place 9. If you are a chemical engineer who is interested in writing a technical article, case study or other type of report for a trade magazine, do not assume that your work will be accepted for publication in its raw form.
Magazines vary in their criteria for publication.
Some favor works with detailed derivations, while others prefer case studies and product profiles. Most require that the longer, technical feature articles be generic in nature, stressing the technology and its applications, as opposed to touting the vendor's invention or product. In science journal writing, the needs are even more intense than for trade magazines, requiring information on formal investigations and studies, theoretical background for new concepts, supporting data, and critique and discussion. Those who wish to have a magazine or journal publish a version of their material should call an editor at each publication of interest and ask for specific editorial guidelines. Ask for a copy of the editorial calendar, which often lists topics for feature reports, special advertising sections or tradeshow product previews.