You will notice that our prices are low. We do not load our products down with seldom-used extra features. Often, those bells and whistles are designed for product comparison charts instead of for actual use. Those extra features raise the price and power consumption, complicate operation, reduce reliability and increase the likelihood of incompatibility. The added complexity also raises the level of electrical background noise and consequently reduces the stability of the measurement itself.
Gimmicky products have shorter lives in the marketplace.
Shorter market life translates into higher cost. Second, our operating costs are low. Our facilities are modest. The advertising budget is small. You won't see any full-page color ads for Lawson Labs.