The essential concepts of good marketing are timeless and there's never been a better time to review them. Getting back to marketing basics is your best bet for making a splash on the Net. From using free ads, newsgroups, and buying banners to how to impress search engines, Stanek is quick to read, easy to understand, and full of sharp ideas. He's also developed several web sites where you can go to register your work with dozens of top search engines and link libraries. Lant always packs his books with how-to detail, so don't expect to skim through this book during a lunch hour.
Email is currently the most effective, direct way to reach lots and lots of prospective customers.
Lant covers how to develop sales letter templates for working with lots of email fast, how to use listservs, how to write email copy, how to start your own email newsletter, and how to utilize email in building a network marketing opportunity. This has become the Boy Scout Handbook of Internet marketing information. Daniels lists place after place where you can get low-cost and free marketing tools on the Net. You'll find yourself keeping this book right next to your computer. Computer equipment is likely to take the biggest bite out of your Internet business budget.