Download high-quality PDF versions of the Spanish and English print ads here . You Should Know About Diesel. The campaign was created and donated by Ground Zero, a Los Angeles-based ad agency.
Diesel exhaust can also exacerbate lung diseases such as asthma and emphysema.
More than 4 million Californians have lung disease, which is a leading cause of death in America and is growing faster than almost any other leading killer. The American Lung Association is committed to reducing the rising death rate, and fighting air pollution is one way to do that. California still has some of the dirtiest air in the nation, sending thousands to the hospital every year. Diesel exhaust is a major source of air pollution and has been associated with an elevated risk of lung cancer. Despite their small numbers compared to the total vehicles in California, diesel engines account for 40 percent of the total nitrogen oxide emissions and more than 60 percent of the total particulate matter from mobile sources such as cars, trucks, buses and boats.