The powerhouses in marketing are going after one another like you wouldn't believe. And MBNA is spending every bit of that. Two months ago, First USA came out with their 9.99 percent fixed rate. Then Capital One came out with a card at 9.90 percent that shaved nine-hundreths of a percentage point off First USA's. First USA's city card is similar but not identical to an affinity credit card.
Issuers ride on the membership.
It's low-cast marketing. Some revenues are shared by the group. First USA has designed credit cards for many consumer interests, Webster said. For example, a jazz enthusiast can obtain a jazz card designed especially with them in mind from the design of the card as well as the features and values that are offered. A jazz card gives you a newsletter written by top jazz performers and specials on jazz-related vacations.