I immediately headed for the pool to catch some more rays and ponder the enormity of the situation. NDA '99 was loaded with content, controversy, and cool that wouldn't quit. Industry luminaries, high energy, drama, and interesting, motivated attendees from far and wide. In fact, by all indications, this year's NDA was a sellout.
Herring holds six events per year.
Bright and early Monday, the event opened to a packed room of some 800 attendees. An absolutely boffo multimedia presentation, with a very hot rock music track, got everyone well fired up as we began wandering in from a major caffeine infusion and well-stocked breakfast buffet. Looking back at how much was packed into the two and a half days, it would hard indeed to beat this conference value. They've asked me, bless their hearts, to provide coverage for selected events on an ongoing basis. I promised to tell you about Baja.