The importance of seeing a testimonial is one of the biggest reasons people purchase on-line and off. People love to see someone having success with a product or service. Just look at Brad Ricdale or any other informational guru. Most of the half hour long commercials are made up of testimonials. Well, the 'Net' is impersonal and sometimes intimidating.
Lets just take for example someone coming from a search engine.
He or she are looking for some product or service that you have. This is probably the first time they have seen your or heard anything about you or your affiliate they are less inclined to buy. Even the seasoned Internet surfer, or in this case, an Internet marketer will hesitate to buy if there has not been enough information provided or if they do not feel comfortable with you or your affiliate. Put your prospect at ease and your selling will be more effective. This is the missing ingredient when selling products or services on the Net.