Farmers markets have also had a spill over effect on surrounding businesses. Merchants are typically worried that a farmers market might compete and take away business. However, market research studies tend to show just the opposite. Coffee shops and other retailers suddenly realize they have a whole new group of clientele thanks to this new synergy with farmers markets. The farmers market eliminates the middle man.
Farmers control their own pricing.
There is no prospect of consolidation looming over direct marketing. The traditional family farm comes to town during the season with mom, dad, and the kids all taking part as vendors for what they grow in an effort to keep the family farm alive. If the recent past is any indication, farmers markets are not only here to stay, they are here to thrive. As long as consumers want fresh produce and as long as growers find it financially worth their while, you'll be seeing more farmers markets throughout Oregon in the years to come.