While there are a few people who cruise the web just to see attractive designs and animated graphics, the vast majority of surfers are looking for information. The highest priority in developing a web site should be insuring that your message comes through clearly. The accompanying graphics, the very layout of the pages, should enhance your message, not hide it. The design should be the backdrop to the information being provided. A good design team will also create fast-loading pages, using small, effective, graphics, to ensure that visitors don't leave before your page appears.
Entertainment is the another reason people visit a site.
Entertaining your visitors is a good way to get them to come back to your site often. This could mean games, contests, giveaways, trivia pages, humor. In any combination. Choosing a Web Designer Surf the web. Find sites you like that are clear and clean, and that are easy to navigate.