These events would demonstrate the power and ease of use the Mac offers. In my opinion, this is a big part of the spirit behind MUGs. Focusing some attention on the needs of this demographic offers an opportunity to bring in many new members to both MUGs and the Mac platform in general. The seasoned Mac user could be shown his relevance to the Mac Community. For the younger demographic the need focuses on children.
Families do everything for the children.
If done right, the MUG could prove useful in showing the relevancy of the Mac to growing a close family, a close family with memories burned into iMovie files. The challenge presented by the Internet is also a source of opportunity to many MUGs. Our estimates at The Mac Observer are that there are somewhere between one and two million users that frequent the Mac Web on a regular or semi-regular basis. Yet, there are a lot more people using Macs. Even though most are not going to be interested in the hard-core industry information offered by many publications, most would be interested in being able to tap into the many tips and other help found online.