Sometimes this means taking an unconventional approach. This approach allows easyJet to develop a cost per seat model comparison with competitor airlines. Seats are sold accordingly. Yet the passenger is always guaranteed the lowest price. They also make significant gains by reducing turnaround and increasing utilization.
Every effort is made to reduce overheads and cut unnecessary costs.
As noted above, travel agents are regarded as an overhead. Consequently, it is not possible to book tickets on easyJet through a travel agent. The passenger must book directly by telephone with easyJet or on the web, where the passenger is offered additional discounts on the ticket price. This bold strategy has paid off, resulting in easyJet operating with high and profitable load factors on its routes. What makes it really go with a bang, is the way easyJet has incorporated the Internet into its business model.