The audience should be represented in project planning and in evaluation. The council normally will not award grants for projects intended primarily for humanities scholars or college and university students. For example, the council will not fund scholarly conferences that do not have a strong public outreach component, nor will it fund regular college and university courses offered for undergraduate credit. Audiences should be taken into account in selecting formats, dates, times, and locations of project activities . Applicants should develop a concrete plan for publicity for the project.
Good publicity is essential for a successful project.
Publication and media production proposals should include distribution plans. Publicity for approved projects, as well as project products such as books and films, must contain an acknowledgment of support from the Arkansas Humanities Council and the National Endowment for the Humanities. Successful applicants will receive instructions regarding the language of required acknowledgments. Applicants are expected to develop a plan for evaluating the project and to assemble an evaluation committee to assess the degree to which the project meets its objectives. The evaluation committee should not be composed exclusively of those involved in planning and conducting the project or exclusively of employees of the grant applicant.