People who bought replacement phones were more than new subscribers. And when you are changing your phone, you are certainly aspiring for an upgraded instrument. This is a trend particularly visible in the mid-tier. In India, we have a better chance in the mid-range market. Indians, in fact are not price, but value buyers.
Consumers have a different way of defining value.
Most prefer to buy branded products possibly at a higher price than non-branded products at a cheaper price tag. A handset is a handset is a handset. Alcatel has been paying a lot of emphasis on the design of its products. We were the first ones to use color in the market. We have a color product that was introduced as far back as 1986-97.