Pouring on Profits by Margaret Sheridan , Senior Editor Bartenders are a cross between salesperson and entertainer. Less tangible though no less important is their role as custodian and caretaker. In the best scenarios, they turn customers into guests by recognizing them and serving them in grand style. By combining skill and style, bartenders are uniquely positioned to make a difference in sales revenues.
Good ones know customers' likes and dislikes.
And they have style. I'm comfortable telling a customer they really don't want a gin and tonic. Then I make them a special gin drink. That's her style. But she doesn't impose it on the bar staff she trains for the 10-seat bar.