Personal Selling in the Information Age Information technology, the internet, and trend to e-business has enabled easy access to more information.
Humans have feelings.
Buyer needs are identified through two-way communication. Emphasizes information giving and negotiation rather than manipulation Emphasize service after the sale. Many of the materials created for this course are the intellectual property of the instructor. This includes, but is not limited to, the syllabus, lectures and course notes. Except to the extent not protected by copyright law, any use, distribution or sale of such materials requires the permission of the instructor.