Lighting is a combination of art and science.
Store planners and architects contribute the creativity, and fixture manufacturers are charged with making it work. Light is a big, big thing in this business. In answering that call, HGA has had a few missteps with gooey lipsticks and peeling laminates that just couldn't withstand the heat of intense lights. Experience is a powerful teacher, Keen says. Cleaving to Code and Client HGA's retail clients include Lancome and Estee Lauder, which tend to specify the lighting products they want in the showcases, and Keen's company takes it from there.