Kids don't know the difference between 'real' mythology and violent adaptations. They are the ones who will buy all the plastic action-models and bug their parents incessantly to go see the film. If they get someone interested, that person will seek out the originals. And we all know that the original stories are far juicier than anything they could put on the big or small screen. We work hard.
Archaeology is mostly a sore back and aching fingers.