The field for last name requires only the first two letters and the field for the first name is optional. Della Weddings doesn't ask guests for extensive information about the couple, such as the date of the wedding or its location. Besides making all searches easier, the two-letter requirement is helpful for guests who may not know the first name or how to fully spell the last name. Della's easy registry search is part of an overall simple and elegant home-page design. By not asking much of shoppers, Della Weddings creates a good customer experience.
Guests save time searching and have more time to shop.
We still find it useful to display and discuss these features, though, since our aim is to learn from the good or bad design of the feature, regardless of when it was live on the site. In ranking a site, we use a specific methodology . The methodology alone should serve as a great set of guidelines for any e-commerce architect. When it comes to providing the best online experience for your customers, there's no place to go to learn from what others have done. ZDNet's E-Business Best Practices area changes all that.