MKT 6333 Real Estate Finance and Market Feasibility Analysis 3 cr. A survey of the physical characteristics and the market, economic, and financial considerations which enter into the decision process for selecting business locations. Addresses the allocation of land resources among a number of possible revenue-producing uses and the impact of location considerations on the profitability of the firm. An extensive field research project is an integral part of the course. Development of the ability to solve marketing problems using the case method.
Emphasis is given to the use of data obtained from business firms.
Theoretical, conceptual, and methodological issues in consumer behavior. Emphasis will be on current publications, breakthroughs, and research. MKT 6520 Innovation in Marketing 3 cr. A critical analysis of the marketing process in selected product type and product life cycle situations. Special attention is given to the need for creativity and innovation in marketing policy.