With it an abode of bliss. Ads work on another level in that they not only produce a desire within the viewer, but also a state of need. The ad explicitly states that your life lacks something if you do not purchase the potted meat.
Advertisers establish a contract with their viewers.
The ad will create discontent within the viewer, but in return it must offer a quick and easy solution to assuage that feeling. Convenience plays an important role in making wish-fulfillment attractive. Some ads use the same format as one of the oldest forms of literature, the fairy tale. In many fairy tales, a fairy godmother descends to grant a wish and change someone's life forever. With one wave of the wand, your troubles disappear, and you achieve the happily ever after ending.