For example, you might provide donors with the opportunity to establish their own web page along with a schedule for receiving updates on causes, campaigns or changes in your organization. Alternatively, your website might notify donors of changes to your page. Finally, auto reply messages ensure that any request for information is instantly answered. Every successful fundraising campaign provides something for donors. The challenge becomes identifying these benefits.
Donors are people who share a real concern for a cause.
Establishing an online chat facility can help bring these people together in an anonymous and safe environment. Such a forum can be a real benefit and help you to uncover future donor needs. Other benefits for donors that might be identified include opportunities to acquire merchandise, invitations, special draws, and reductions in membership fees. The Internet also offers an excellent venue for organizations to profile those donors who wish to be publicly acknowledged for their support. While the donor knows that they will experience satisfaction once their donation is complete, there is often a moment of hesitation.