There is no need to change any of the underlying application. This means that Application Binding is cheaper and quicker to implement than traditional integration. There is no need to move any data. Application Binding uses data from each applications database. Data is always viewed real time.
Application binding can take single user profiles into account, like role or geography.
This allows a highly personalised level of integration. Meltingpoint's approach integrates functionality as well as data, representing a step change in application usability. The traditonal approach to user integration fails to deliver for a number of reasons. EAI makes data visible across applications, but doesn't move the inherent functionality of each application. Users still have to switch between applications to do anything.