If so, the Internet tends to be a business. Books are a good example. If so, the Internet tends to be a business. Priceline and eBay are good examples. If so, the Internet tends to be a medium.
Groceries are a good example.
It's unlikely that online grocery services such as Peapod will be able to build a brand on the Internet. If so, the Internet is likely a business. Autobytel is a good example. No single factor can determine whether your brand is an Internet business or whether the Internet is just another medium to promote your brand. You must carefully consider numerous issues before you decide.