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Lightningcast is a leading technology company that inserts targeted ads in streaming media and is able to audit the impressions in real time. Lightningcast's technology and services benefit webcasters, online publishers, advertisers, and traditional radio stations that simulcast their signals on the Internet and broadcast networks that create and distribute satellite-delivered formats to affiliates. Lightningcast benefits webcasters and online publishers with a unique opportunity to generate revenue with audio commercials. In conjunction with its technology, Lightningcast will broker advertising time through its affiliate network on behalf of the webcaster or online publisher. Lightningcast's patent-pending technology enables advertisers to reach specified target audience groups in an unparalleled manner.