Examples of entries in this category would include niche products, CD-ROMs, concerts, specialty items and new special sections. Outstanding Results Entries in this category will be judged on the results achieved from any single programme, initiative or campaign and should be submitted in a written form with entry form as first page. The letter should include a description of the programme, initiative or campaign, and a detailed description of the results achieved with as many concrete figures as possible such as beginning status, revenue gains, expenses, percentage increases, etc. No creative materials should be submitted in this category. Results will be verified before the winner is chosen.
Handwriting can be difficult to read.
Type entry forms or re-create them on a computer. Translate entries if you are submitting in a language other than English, Spanish, German, or French. This may preserve any cultural nuances that are important to you. Look for consistency within your entry if it includes more than one element. Judges look for consistency in campaign elements either in copy themes, graphics, tone, or other ways items relate to each other.