For example, there were more publications, and the association's name was linked to major initiatives. Member relationships For EIA's Wolfe, however, retaining responsibility for the show helps strengthen relationships with members. We conduct needs-assessment surveys and develop partnerships with our exhibitors to create a successful event. We work with the same exhibiting companies year after year, building confidence and trust. And we can equip exhibitors with the tools they need to make exhibits part of their marketing program.
Eves sees it differently.
I'd rather have someone in the business who has to worry about adding value every day. We were up to 1,600 or 1,700 exhibiting companies. The convention became one of the most important things we did. But the show is what keeps dues at an affordable level. Risk VSDA's show was contributing about 70 percent of the association's income.