It is the result of all decisions made before, during and after the design phase. When an idea has survived all the hurdles of criticism and has met the business criteria for release, the design phase is finished and preparations are made for production. There is no turning back. The new product will now have to prove its worth in the marketplace. Sales figures will tell us whether our assumptions were right or wrong.
Every company takes a risk when it introduces a new product on the market.
This is what makes businesses dynamic and keeps everybody on their toes to innovate and respond quickly to new market needs. However, where the environment is concerned, one cannot take risks. Environmental standards must be met. A commitment to continuous improvement of our knowledge of the environment is our basis for environmentally friendly design. Philips encourages assessment of the total environmental impact when introducing new products.