The florist has a standing order to deliver a fresh rose every week. I hear his auto body repair business is booming. This could also be called networking. There are dozens of ways to network and expand your circle of influence, all of which come under the category of marketing. There are leads groups, Chamber of Commerce programs and social events, service organizations, etc.
Many agents sponsor youth sports teams and provide uniforms that include the agency name and logo.
Agents who join service clubs like Kiwanis, Lions and Rotary to mention a few, share a common mission and a code of ethics. They also serve as a great example of what I have been preaching for years. I have witnessed it time and time again. It's simpler, easier, safer and friendlier. You will want to factor the nugget of knowledge about people they know and trust into every agency marketing plan.