His company has patents pending on its proprietary FlashCast technology. Part of this requires us to reprocess our input stuff a little bit. He added that developing the company's patent-pending technology has been its primary focus for at least the past eight months. The main thing is that it allows a utilization of these assets that are already there in a completely different fashion. It's much like how, years ago, people took negatives and turned them into videos.
Cost is much lower than traditional animation.
He also perceives an artistic benefit. Before, you'd have hundreds of people touching your product, and you'd have to ship it overseas. Macromedia predicts that these developments are the pioneers of what will become a major force in animation. Macromedia Flash can publish content directly to Apple's QuickTime, RealNetworks' RealPlayer and AVI formats, so content producers can use a single environment to publish to a broad range of mediums. There are, of course, some significant differences.