Fund researchers to look into a subject at depth with no set outcome. Networking should to be encouraged to open up many new areas of research. At the end of every PhD, someone from industry should investigate the commercial applications for the research to determine what it could be used for, and communicate the results to relevant companies. Incorporate modules on business creativity in MBA courses Ask companies to fund posts at universities specialising in innovation and creativity techniques. Develop a British node for each of the Creativity networks worldwide 4.
Infrastructure Get the government to take more investment risks like a business.
Often the amount of export tax gained is worth much more than the costs of the initial investment or hiring of a professional sales-person Have a minister for innovation and the commercial exploitation of it. Harness British inventiveness, economically through internet Invite people from good UK and other world class companies to participate in mass brainstorming sessions using a variety of creativity tools. Set out a great big problem and let participants get on with it. Persuade the top managers of large companies that they should improve the creative skills of the existing people they employ making better use of the people they already have i.e. with the right tools the same employees can be creative too. The percentage royalty would be worked out in advance.