For example, if you want to sell your home, they don't believe in inflating its market value in order to entice you to list with them. If you're buying, they won't show you homes beyond your desired price range in hopes of making a higher commission. Whether you're buying or selling, they take the time to ask you questions-a lot of questions. They are excellent listeners, too. Before you're through talking, they know exactly what you're looking for from them and how they can best help you.
Good communication is key to any successful relationship.
That's why, right up front, they discuss with you're the options you have working with them whether you wish to be a customer or a client.