Swing 18 can be found at the La Costa and Encinitas Ranch golf courses, and retailers Russell Charles of Del Mar, and Fred Siegel of Santa Monica. As Swing 18 positions itself to ride the swelling wave of the global golf boom, there are also sharks in the water. Other new companies out there are names like Balata, Planet Golf and Skins Game, as well as mass marketers Ashworth and Nike. But to make a name for yourself in the industry, you have to provide a quality garment, you have to be consistent, and you have to fulfill your orders. Tony Allison has been writing about the business of sports for three years.
Golf remains both a passion and an eternal mystery.