This is not broadcasting. So if there is no money in program-related data on RBDS, surely there should have been audience relationship building potential in it. However, it is hard to imagine that displaying song titles and station IDs is enough to drive people to upgrade to the latest RBDS radio. Based on our experience with RBDS, it sure looks like data is a dead end, but it's just the victim of a self-fulfilling prophecy. Consumers don't seem to want it.
Broadcasters wait for more radios to be sold before being sold on it.
Consumer electronics manufacturers wait for broadcasters to put in some excitement that drives consumers to the stores. Each stakeholder in RBDS waits for someone else to make the concept useful, and nothing happens. Impulse Radio knows that we can use our expertise as broadcasters to make digital content work. We know how to sell our P-1s to one kind of advertiser and our cumes to another. We know how to do it so revenue exceeds expenses and our stations can thrive.