The Vertical Marketing Program will include many marketing programs design to generate qualified leads in targeted geographic areas. All vertical leads will be provided to the Vertical Reseller in the territory. These marketing assistance programs are another way for resellers to grow their businesses. By providing a local representation and selling an integrated vertical application, you will be able to better differentiate the features and capabilities of the software and services. In addition, there will be many fewer competitors in each deal.
Every customer wants a total solution to fit their business.
As a generalist, it is your job to educate yourself about each company s unique problems. Vertical solutions address more business problems than general accounting applications. The better and more complete the fit, the more satisfied the customer. As a Vertical Reseller, you will be able leverage your industry knowledge and build upon your vertical expertise directly with each sales opportunity. That expertise will add credibility with clients and establish a vertical market presence for your company.