Australian Jeweller December 2000 Maximising sales in a specialist field Jewellery of a bygone era, whether antique or estate, is a potentially lucrative area for jewellers, offering a myriad of opportunities to romance the customer with tales of yore. From the opulent jewellery of the Georgian era to the abstract art deco period, antique jewellery offers something for every type of personal style. Designs from beyond the 1920s and 1930s, generally termed estate jewellery, are another rewarding area. Consumer demand for unique antique and estate jewellery means there is money to be had.
Estate jewellery is different.
A major selling point for antique and estate jewellery is its uniqueness.