The power of metaphor lies in connecting an unfamiliar concept, service or product with something familiar. The rhetoric of the Internet is a good example.
Internet users are cybernauts seeking out new life and new civilizations on the final frontier.
Connect your services and products to the future. Connect them to the past. Connect them to nature, to technology, to success, to progress. Metaphors are the most powerful connectors in language because they take the new or unfamiliar and describe it in familiar terms. You Visual Rhetoric can help you plan an Internet presence that will create interest in your business products and services.