This is especially needed for businesses that are likely to be purchased by first-time buyers who are not familiar with the territory. Lower the down payment Buyers want financial assistance that helps them buy the business with the lowest possible down payment. This lesson is as old as sales itself. High down payments discourage buyers. They know where the action is and they can take aim at that market.
Franchises are direct competitors of independent business sellers.
Sellers and brokers both need to realize this and structure the promotion and sale of the independent business to meet the franchise competition. Clean up the office Finally, the seller's office should be made ready for the buyer to move into emotionally. If a seller hasn't taken the time to create a clean, neat, comfortable, efficient office before, this is the time. Buyers are likely to picture themselves sitting in the seller's chair. A franchise always paints the picture of the professionally-designed franchise store with effective and efficient office systems already in place.