As the single large employer in Corning, N.Y., nestled among rolling hills in New York's Finger Lakes district, Corning has to work hard to attract people and harder still to keep them. The company and the community are closely tied, with about half of the 14,000 citizens employed at the manufacturer.
Life is quiet here.
Go to Wal-Mart. Eat dinner at Perkins' restaurant. If you're feeling especially adventurous, drive to nearby Elmyra, a college town, to hear a band. Location is the No. 1 reason candidates list for not accepting an offer at the company, notes Gerrie Storch, information systems human resources manager. If an applicant thrives on city life, Storch knows they won't come to Corning.