To achieve any goal, you first need to know everything there is to know about your goal and its influencing environment. That way you can formulate a plan of attack that will work, and avoid time-wasting activities that will not.
Information is power.
Here, we will focus on some interesting facts on search engines and the Web. We shall see how we can use these facts to promote our sites through the search engines more effectively. Of course, there are many more ways you can market your web site, but the most effective both in results and in costs is getting included in the search engines and getting a good rank in searches for your products or services. That's because getting listed in a search engine is free, but if you are placed well, the traffic from an engine is literally what will feed you. Search engines are the most popular tools that web users use to find new information on the Net.