This idea is the kernel, from which the final production grows. Whether that idea is communicated through a script, storyboards, or an animated voice, it is the heart of everything that comes after. At Lumina, we take seriously our pledge to protect this idea, nurture it, and add to it, only those elements that will make this creative spark, shine. Tell The Story Technology should also never get in the way of the message. This concept seems so obvious.
Film making can be a complex business.
Tons of equipment, dozens of people, grueling schedules. While all of these things are necessary to create the final illusion, unless the director and producer are able to maintain a far reaching perspective, the message could get lost in the glitz. Those three words need little explanation. After all, film production is a business. And as in any business the promise to deliver a quality product at a fair price, is a serious one.