Offered as needed. This course is designed to help students develop an understanding of basic marketing concepts and functions in market-oriented institutions. Emphasis is placed on the influence of environmental, social, economic, ethical, legal, and technological forces on marketing activities. Three hours a week. Credit, three semester hours.
Emphasis is put on the construction of good business letters, memoranda, resumes, and reports.
Letter forms, letter importance, and letter techniques are discussed, with intensive practice in writing. Oral, nonverbal, and intercultural communications are also dealt with. Keyboarding is a recommended skill for this course. Three hours a week. Credit, three semester hours.