That's a good way to save on postage. Enlist the services of local student interns or volunteers for your newsletter, personal promotion portfolio and other marketing materials. Offer bylines, credit lines, testimonial letters and other recognition in return for their help. Conduct your business over breakfast. It's the least expensive meal to buy a prospect or client, and you can hold your meeting without cutting into your normal working hours.
Electronic marketing can result in substantial savings.
E-mail messages are considerably cheaper than phone calls, and posting promotional information on a web page can help reduce or eliminate printing and postage costs. The tool, called a Designer Profile, enables you to showcase three interiors worth of images of your best work. The profile includes space for your biography, a photograph and a short description of your design philosophy. Low cost, no cost marketing will do more than help you promote your business. It will help you increase your fees.