Another relationship building technique includes, joining civic, professional and cultural organizations, which is always a great way for solo practitioners and lawyers with small firms to meet people and market your capabilities. However, be careful not to get over involved or to become a non-involved member. It's important that you make a commitment to the organization by way of serving on a committee, contributing financially and by participating in special projects. Listing all the organizations on your vitae does nothing for your or the organization if you aren't an active participant in some fashion. As an active member, people will naturally know who you are and want to become acquainted with you.
Every lawyer is educated, bright and does good work.
It doesn't matter if you practice on your own or with 20 or even 150 other educated, bright lawyers, you need to provide more benefit to your clients. That's how you build long-lasting relationships. Yes, you need to make money, but more work will come your way if you save your client money. Staff your project with individuals who will not only get the client's work done properly, but cost-effectively. If you don't have it already, get a voice mail system.