Now imagine how much time it must have taken your customer to arrive at a purchase decision. Studies show that one of the most effective retention techniques is to make your customer feel happy and smart about having bought your product. A great guarantee is one of the most effective customer retention tactics you can use. It helps people feel secure about a purchase decision. Make every experience a positive one.
First purchases are often the highlight of a customer relationship.
You can keep this positive, retention-building feeling going, though, by making every experience as positive for your customer as the first one. Everything and everyone, from your salespeople to your order form, should be perceived as a positive experience by your customer. And remember, 1st time buyers are not yet your customers. It takes a renewal or another purchase to secure that relationship. Use a personal touch.