Shopping malls are the temples of materialistic religion. As soon as we fall in love this way, it is the first time that we begin to focus on others. Those who never fall in love with others are at risk of being very selfish. They are not limited, prejudiced, etc. This is enlightened awareness.
Enlightened love is a selfless love.
Now we put aside self to focus on the one we love. They do not just reflect desires and emotions and thoughts, but they are acts of service reflecting justice. The same is true of knowledge and will. We act at different levels at different times. An individual can stop at any level.