Enjoying the recording process had always been his key to success, not the other way around. He was hesitant also because efficient marketing and promotion has always been essential, even for established artists with high quality recordings and music that appeals to the public at large. And Sony had backed off in the past after initially promising to promote several of Martinho's releases that could have done very well. Taking his time developing the concept, Martinho selected a repertoire of themes and lyrics that would not only reconquer his public, but also the fans of sambanejo . Of the 12 compositions, each has its own individual attraction, so much so that it is more difficult than usual to predict which will turn out to be the one with the greatest popular appeal.
Fans tend to see artists as magical figures with envious lives.
In reality, it is not like this. Like most sambistas , Martinho, comes from humble origins and has been vulnerable to exploitation. He was raised in the favela and lived among its crooks and drug dealers. For each one of his discs that was sold, Martinho saw his small percentage only months after the release. When his first record became a hit, he was the most famous penniless person in Brazil.