If it's worth telling someone, than it's worth putting on your site. If someone is on a Web site and they see your banner, they are only a click away from your site. It's also an excellent way to target your audience. You can also market locally, say the local Internet provider or newspaper or nationally, a national newspaper or magazine. Study your market .
Counters are tacky and a thing of the past.
Get WebTrends for your site. WebTrends provides you with top keywords, top referring sites, top referring search engines and more important marketing data. Pay attention to your feedback from the site. Set up a poll or survey, not only for your site, but for you company and its services. Ask questions of your visitors and immediately serve their requests.