Experts have found that companies, just like people, have their own ways of communicating. Some companies place the majority of their information on intranets, where employees can access it and apply it to a broad customer base, while others emphasize verbal interaction between co-workers, and projects are tailored to each client. Entrepreneurs need to understand there's a difference between knowledge and information, Govindarajan says. That's tacit knowledge, the things that cannot be written. She says companies don't realize that communicating their mission takes more than just whipping up a document and expecting employees to read it.
Employees often miss the most important pieces of information.
Make the information come to life. Chris Penttila is a freelance journalist who covers workplace issues from her home base in the Chapel Hill, North Carolina, area. Inc. All rights reserved.