Developing rough drafts and following them through to the comprehensive finish is stressed. Emphasis is also placed on the development of skills in handling marker rendering, pencil, watercolor, pen and ink, airbrush and other commercial art techniques. The assignments become much more involved. Complicated four-color mechanicals from illustration assignments are produced. Die cutting, embossing, color separation and a thorough understanding of the various printing processes and available printing papers are reviewed.
Emphasis is placed on realistic figure studies using color markers, pencils, and watercolors.
The student develops a full understanding of the vital role typography plays in the design world. Advanced techniques arc explored in order that practical and creative decision can be readily made. Assignments are given in areas such as newspapers, magazines, billboards, packaging, direct mail, tabloids and graphs. This course is intended to serve as an introduction to computer generated artwork. Students become acquainted with both the various computer hardware and software.