When it comes to home restoration projects, the reason consumers seek out contractors is to avoid doing it themselves. But if you've ever embarked upon a home restoration project, you're familiar with one of two possible scenarios. In an effort to simplify the search for home improvement resources, ImproveNet has burst onto the scene. ImproveNet was born in 1996.
Home improvement is definitely a hot market.
Two-thirds of homes in the United States are now owned, and more people are trying to improve their homes. There's a move toward maintaining and upgrading versus moving. This year, we became more of an online magazine. We added a consumer forum with expert authors who can answer their questions. We've got a bookstore that features book reviews and allows users to order books online, and we've got the largest online collection of photographs featuring projects and products.