Rather, the emphasis is on understanding the application of these tools to marketing problems. Even so, understanding the strengths and limitations of these technologies does require a certain familiarity. This course will provide only enough technical background to facilitate discussion. Students who feel the need for further technical background may turn to recommended readings in these areas. Lectures, case discussions and end of chapter questions.
Attendance is imperative if the student desires the fullest educational experience.
It is critical to the individual's learning process that the student fully participate in class discussions, and this participation can only be done if the student is prepared and present for class. Attendance is required and essential. It is expected that students will come to each class prepared to contribute when appropriate. Various in class quizzes and assignments will be given throughout the semester. You must be in attendance to receive credit for these activities.