A large segment of the world's population watched the Super Bowl last January. Studies show that many people tuned in just to watch the commercials, not the game. The Today Show, the following Monday, featured a person who actually rates the commercials as to which were the best. There is little danger that you and I as small business owners are going to do Super Bowl advertising any time soon. But we can learn from the Super Bowl exercise by learning some techniques that will work for small town businesses.
Great ads do variety of things.
They inform, they educate, but most of all they make us react somehow. In my opinion, not much. Great ads don't always feature the product. You don't just sit down at a table and write a great ad. Here's where to start.