Stored roots will not stand much frost. Some damage can occur at around 1 C frost, although it is possible that a 4 C frost will not damage a crop with a dense foliage in the field. Markets Local markets include the fresh market in Auckland and the restaurant trade. The size of these markets is yet unknown but indications are that the vegetable will be popular if promoted properly. Fresh market export could also be a possibility to the USA and Australia and processed celeriac could be acceptable in Japan - Tokyo supermarkets already sell imported celeriac.
Information is needed about how to export celeriac in a semi-fresh state e.g. grated in small trays.
Preserved celeriac also needs further investigation. Consumer education is needed on the local market if celeriac is to gain acceptance. Celeriac offers growers a good crop that is cheap to produce, has a good storage life and has a taste that will appeal to consumers if more promotion is undertaken to raise awareness of its value.