The trick is to be noticed, which is tied into other aspects of a company's marketing plan. The software includes a series of wizards that will install and set up your secure page according to conditions you specify. You can run your online store from your browser using Yahoo Store. These can be tied to order fulfillment, inventory and automatic payment modules. Prices and inventory are easy to manage this way.
Few companies host their own sites.
A gift shop that specializes in Swiss music boxes or a Cape Cod grower who produces homemade cranberry relish would be a good candidate. A business that offers a commodity needs a strong value-added aspect to be viable on the Web. Do you have plans, procedures, etc. These should be in place before the first e-customer has a chance to be dissatisfied. Visit the sites of competitors and complementary businesses to see how they attract customers and to collect ideas for your site.