All of our stages aim at market accessibility, not market access. There is a reason for this strong distinction. Virtually every conception of market access involves a measure. Virtually every measure of market access involves a market share quota. Virtually every quota invites collusion and nonchalance and insulation against bad judgment.
Exit becomes unnecessary, even for the incompetent and obsolete.
Entry becomes correspondingly more difficult for those with new ideas and new products. Incumbents are coddled, entrants are kept on the fringe. Market access commitments reward mindless incumbency, mere seniority. Market accessibility commitments, in contrast, reward productive ambition and market-tested merit. Market accessibility is not hard to measure.