The Entertainment Software Rating Board launched a national education campaign to help parents choose the right computers and video games for children. In addition to a public service announcement featuring golfer Tiger Woods, the campaign will try to reach parents by placing educational materials in major retail stores. The independent ESRB panel, established in 1994 by the Interactive Digital Software Association, the trade group representing computer and video gamemakers, has rated almost 6,000 games. People who rate the games are retired educators, parents and others with no ties to the computer or video game industry, industry spokesmen said.
Few parents know about the rating system.
Stores such as Wal-Mart, Target and Hollywood Video have agreed to help distribute educational materials, officials said. St. Petersburg Times.