Communication vehicles must integrate with the overall campaign strategy. An essential and often overlooked issue for the case statement is how will solicitors actually use it. The answers to these and similar questions should shape your communications program. The letter format lends itself to think-pieces and position papers. This can be tremendously effective if there is a perceived need either to strengthen the sense of presidential credibility and leadership or to pave the way for a thorough understanding of the institutional need.
Letters also keep communication on a more personal level between leadership and donor.
Some campaigns produce more than one case statement. It is common to create a brochure that presents a specific goal, such as a new campus center. Other campaigns tailor the case statement to distinct constituencies. The campaign timeframe is equally crucial. This nucleus fund generally came from trustees and a few longtime donors.