This non-stop acceleration can cause a manager some apprehension. Reluctance is common, but nothing could be worse. The wolves won't even wait for dinner. All industries follow the same basic pattern of growth and maturation. This cycle is illustrated by the curve shown in the following figure.
Industries typically start slowly with limited growth.
At some point they begin to grow rapidly, until they reach maturity with a slowing of growth. Otherwise, I recommend that you do some research. Industry magazines, annual reports, and libraries are all useful sources. The typical product life cycle. The company's energies are directed toward increasing consumer awareness of the product or company.