A National Investor Relations Institute study a year ago showed that two-thirds of surveyed member companies were not only posting more written IR information on the Web, they were Webcasting their conference calls as well. Business Week in September noted a big surge in interest in corporate disclosure on the Web. That's all good news. But for companies still thinking about the concept, or wondering if they should expand their efforts, there's compelling evidence that the time to act is now. It's true that the analysts who already follow your company will not be dependent on your Web site for corporate information.
Employees are quite often shareholders.
Since more than three-quarters of workers with PCs at work, at home or both are on the Internet several times a week, what better place than the corporate Web site to keep them returning to the company for information. With the help of your press release distributor, you can leverage news announcements into valuable Web site content seen by vendors and others you want to keep abreast of your progress. It's a plus for you that PR Newswire now offers you links to your own press releases, in real time, for easy posting on your site without any additional work on your Webmaster's part. Inviting reporters to visit your site for more information works if solid background information is available. Additional, positive stories have developed this way.