Explaining how he got started, Balestri said his experience with telephone marketing convinced him that consumers were not reaping the benefits of the changes sweeping European phone companies as national monopolies crumbled. Thus, Balestri limited his company's service to families and small businesses with two or three lines. Subscribers say the savings are striking. When in a hurry, he often dials a number directly to avoid the delay. He is also embarrassed to use the service if a client is in the office, he said.
Advertisers say people follow up on the ads.
Fulvio Passaglia runs a tire store on the edge of Viareggio. I'd say I'm very satisfied. In selling the system to skeptical advertisers, the free-phone companies emphasize that the detailed information they have about their subscribers allows them to aim ads effectively. O in Berlin. If you want to reach only male subscribers, living in Berlin, who drive BMWs, we can do that.