Over the years Brody's method and philosphy have shifted from that of the rebel to someone who institutionalizes rebellion. This interview by Steven Heller probes his development. Like jazz music, you have to build solid structure before you can improvise. During the research phase, we'll work work with a client looking at what it is they are, what it is they'd like to be, how they want to be seen, and what they really want to communicate. Then we look at context and messages and meaning and narritive, and we start to pull all this together.
Ideas start to be created as a natural process.
It allows us to be able to improvise within a very clear frame of reference.