Unlike television or print advertising, a huge budget isn t necessary to make an impression and attract traffic. When advertising on the Internet, you have to ask yourself whether you can induce enough people to visit your Web site and stay long enough to do business. One of the benefits of being on the Internet is that a modest amount of business activity can justify the outlay of funds and energy. Use your Web site to promote the service you offer your customers. Let potential customers know that when they do business with you, they can avoid the layers of bureaucracy to get assistance.
Large companies do have certain advantages.
Chiefly, they have the finances to subsidize banner advertising on high traffic sites, and they can afford to refresh their content often. This enables them to attract new visitors and convert them into devotees. Of course, big companies sustain major disadvantages too. Corporations have more levels of management that have to review and approve every new budgetary or marketing decision. Reaction time is delayed until input is obtained from the top brass.