On-line marketers are not able to broadcast their sales message to anyone who happens to leave the TV on. We reach our customers by attracting them to our websites usually for unique information or with the offer of a solution to an existing problem. Then offer a limited time discount and a money back guarantee. They must buy today - right now. It seems like hardly anyone is thinking for himself or herself.
Lets turn it around backwards.
Start with a subject that you already have a special interest and expertise. Start by defining your market, choose one that is NOT over-saturated. Push Vs Pull Traditional marketing is a PUSH medium. The Internet is a PULL medium. We are accustomed to PUSH marketing through the conventional media channels.