Shares Units of ownership in a company that are traded in a public market. Stock Split when a firm and its shareholders vote to multiply the float of shares, which correspondingly divides the share price by that multiplier. Makes the stock price cheaper so that more investors are able to purchase shares. The buying or selling of shares in a company in the public market. Volatility Measures the frequency and amount of change in a stock price.
Higher volatility leads to higher risk due to the wild swings in share price from day to day.