Customers need to install a 322K Slurper on their Web server that gathers Web site transaction information, encrypts and compresses it, then sends it to digiMine's main system at scheduled times, usually in the slow, late-night hours. Report topics include the number of visitors to a site, the pages visited most often, the duration of visits, geographic breakdowns, and top referral URLs. These intuitive reports provide both the raw numbers for a given topic, as well as graphs. Viewers are limited to the reports available, but digiMine management says it adds new functionality about every six to eight weeks. Besides these basic usage graphs, digiMine offers other, more specific reports.
Funnels show how many users successfully navigated multipage processes.
For example, a funnel report could show how many users completed a long registration procedure and how many dropped out at each page. Funnels can also show how many customers successfully completed an order, pointing out problem pages that should be redesigned. Clients can create up to 20 funnel reports. Data mining patterns could also show the number of people who visited only one page as well as items that were typically purchased together, so that companies can exploit cross-sell or upsell strategies. By studying these patterns, companies can better understand how visitors use their site, then play off those strengths.