Repetition ties the whole page together. Repetition helps organize an individual page and is essential for consistency across multiple pages on a site. Also repetition of even basic elements can create a stunning design. Nothing should be placed on the page arbitrarily. Every item should have a visual connection with something else on the page.
Alignment creates a sense of unity and makes the page easier to read.
How to create alignment Be conscious of where elements are placed on the page. Always find something else on the page to align each new element with. Only use center alignment when you have a good reason for isolating an element in the middle of the page. 4.Proximity Group related items together. Conversely, unrelated items should be farther apart.