The concept of Anthro-Journalism sees journalists and cultural anthropologists as workers in the same vinyard who share similar tools but have somewhat different goals. Anthro-Journalism suggests that those goals should intersect soon in the 21st Century.
Anthropologists seek to inform their professional colleagues while journalists inform the public.
Anthro-Journalism can and should be practised by those with training in both anthropology and journalism. By utilizing the journalists' communicative skills and abilities at synthesizing information, understandings about the cultural context of issues and events can be more readily shared. By doing Anthro-Journalism, the practitioner implicitly employs anthropological notions of holism and seeks an etic approach to knowledge where appropriate. The systemic nature of human relations is not ignored in Anthro-Journalism, nor is the cultural fabric in which human relations are imbedded or woven. Central to Anthro-Journalism is an approach to information that attempts to limit cultural biases.