Developers use XML to create interactive Web sites.
But along with MultiMediaCom, they addressed technological areas that stand to influence significantly the way companies conduct business, especially on the Internet. Moreover, the technology has become almost as easy to use and understand as VCRs are. If MultiMediaCom displayed the flashy end-user products, XIO'99 pointed to a more subtle revolution. The show was not for end-users but those who develop the applications to help users do their jobs better, noted Mike Dierken, a senior software architect at Data Channel, a Bellevue, WA, software vendor and XIO'99 exhibitor. In other words, only techie types need apply here.