From publishing to E-books Adobe is the country's third largest PC software company, having historically focused on the graphic design, publishing and imaging segments. For the past few years, however, the company has been leveraging its technology and resources to capitalize on the massive opportunity in online media. As of May 2000, over 165 million Acrobat Readers had been downloaded, making it one of the most deployed pieces of Internet software in history. In addition, while Adobe's online emphasis has been on more traditional Web pages, Macromedia's energies are aimed squarely at dynamic and interactive online content. Macromedia has developed and sells a suite of Web publishing products.
Director is used to create visuals, animation and interactivity within a single working environment.
Dreamweaver provides visual Web page layout, HTML text editor and Dynamic HTML support capabilities. Fireworks is a production tool for creating and optimizing Internet graphics. Flash allows users to easily create fast Web multimedia and is the Internet standard for creating vector graphics and animations. FreeHand is a graphic arts and design tool, enabling developers to quickly lay out concepts for Web pages. As a solution for automated and personalized website graphics, Generator instantly builds graphics and interactive interface elements.