And we did. To paraphrase President Kennedy, arising tide hits all yachts. We have developed a comprehensive range of innovative services and new techniques to match the changing needs of our clients and their marketplace. Writers should never use such generalizations as starting points, because no one will know what they refer to. They are only useful as end points, summing up specifics that have already been explained.
Assertions are common in brochures.
We are among the best in the country at blah, blah, blah. Depending on his or her previous point of view, the reader either agrees or disagrees with the statement. Either way, the assertion doesn't move the reader an inch. The only thing that will shift the reader's perception is evidence. Look at the following pairs of statements.