Liberty Baptist College was changed to Liberty University to broaden the appeal to non-Baptist students. Change is also brought about also to allow for expansion of a concept or for diversification. The title music director has been changed in many cases to minister of music to reflect an enlarged concept of the position. Another type of change is called survival adaptation where a person or organization must change to survive. A man changes his life style because of a heart attack, or a church changes its ministry because the community has changed are examples.
Innovators are usually few in number, and are the pioneers.
They may be overly confident in the merit of the new, and their enthusiasm for it may tend to disregard its weaknesses or disadvantages. Reactionaries are those who respond negatively to change. Their reaction may be direct or indirect. Behaving as if change had not occurred is a form of denial or indirect rejection. Assimilators are between the two extremes.