Accurate pricing also hinges on educating the client early in the selling process. It's vital to get a sense for the audience, expected shelf life, and how a piece will be used. She encourages creative professionals to be meticulous. Winsborough believes her list, which doesn't end here, helps clients better understand the ramifications of what she'll be doing as well as the value she brings to the project. Now that you know more about who the client is, and what they're looking for, you can better design a pricing structure which accommodates project usage.
Logos are so difficult to price because a good one looks like it's so easy to achieve.
They assume you just had a vision, never seeing the time, the number of sketches, and years of experience that went into creating it. Not to mention the fact that this mark will be their image and visual identity for years to come. There's something to be said for charging smaller fees for the opportunity to get your foot in the door, or to build your portfolio. Finding the right situations that will help build your career is essential. Pick and choose carefully those projects you do.