Since then, the Board of Directors has used the results of the Strategic Visioning process to sustain its direction, to build membership and focus the activities of volunteers. Strategic visioning is a unique approach compared to other strategic planning processes because it taps into group imagination and energy for the development of a lasting and compelling vision. This process will help any organization get on the path of becoming a sustainable visionary organization, as described by Jim Collins and Jerry Porras in their 1994 bestseller, Built to Last. They benchmarked outstanding companies which had outperformed the good companies through extraordinary financial performance. The secret of these companies, according to the authors, was not a charismatic leader or an outstanding product.
Leaders leave and products eventually get replaced.
Only companies which have successfully embedded a visionary culture can continually change and evolve beyond product life cycles. All rights reserved.