Many people view others according to what physical characteristics they see. Images are formed from these characteristics and general stereotypes are often formed. Colors help form these images. Someone or something s appearance determines how they are treated.
Humans have basic archetypal associations between color and objects or people.
Modern archetypes exist as well. In modern America, the colors white and black do not solely represent light or darkness. Black and white represent ways of life and how people are treated. These colors are opposites on the spectrum and often represent racial conflict. The words black and white have become categories in America.