Then, the company matches the stylist with a jeweler who shares his or her taste, or the company scouts a variety of stores and presents the stylist with several options. As soon as nominations for the Academy Awards are announced, the information center is mobbed with requests. Each piece a star chooses is delivered on the day of the awards. It is accompanied by security guards. Generally, the pieces are returned the next day.
Designers make money from their loaners in other ways, too.
For example, the necklace that Celine Dion wore in 1997 sold within 24 hours of her walking off stage. She showed the pair that Heather Locklear wore last year. Hudson will probably wear a similar set to the Academy Awards. Finally, we may see several diamond brooches on stars this year. Parker showed the brooch that Jennifer Lopez wore to the Golden Globes, an event that is a good predictor of what will be hot at the Oscars.