They want short-term performance. Investors bring certain organizing principles to their investment choices. Others will think that the statement is irresponsible hype and will avoid the company. These organizing principles are based on the investor's internal past failures and successes and how the investor views the statements. Make the commitment to manage the intangible emotional assets of the company.
Every company is emotional gestalt conveyed to the investment community.
For example, Saturn is not car company. It sells family, safety, consistent pricing without dickering, service from coast to coast. Most companies do not manage emotional assets. A microcap company should include symbols in its communications. A company is not its products.