Its hardly ever that easy, however. Printing is a custom manufacturing industry. Every project is different in myriad ways, from type of paper to number of colors and from quality expectations to production time. Disaster potential lurks at every stage of the process. Heed this advice to avert disasters and make sure that your agency's print projects sail through production.
Good communication is one key to printing disaster prevention.
But unless you're an experienced print buyer with a sound technical background in prepress, press operation, paper selection, and ink and bindery technology, you'll likely get lost in technical jargon. If you're confused by terminology, it can cost time and money. The desktop publishing revolution of the past decade has fulfilled its promise of time and cost savings for many print buyers. But what the printer needs and what's generated on your desktop can be two different things. Others are not.