You can only hope to get a little closer to their minds. It is not just a creative waste of time. On the contrary, you can use what you learn to help you. You can also get people's initial take on some of your ideas. If they boo or hiss, you'll know you might need another approach.
Focus groups can help get a peek into their minds.
Moderating a Focus Group Get participants to find all the negatives they can think of about your topic of study. Get them to make a list of all positives they can think of. Find out what they think you have left out in your resources Cross-check behavior. Ask if they pray when they receive information. When, where, how.