The McCues sign their names above a sketch of a frothy mug of beer and the name of their nonprofit campaign, B.R.A.D., or Be Responsible About Drinking. A few MSU students who previewed the cards had asked to see Brad's face. So it's there, handsome and smiling, beside one short paragraph about his death. Tucked into each envelope is also a small, laminated list of the symptoms of alcohol poisoning, including slow, shallow breathing and pale, clammy skin. MSU President Peter McPherson approved the card.
Health educators are excited about it as a powerful way to reach students without preaching.
It's not insulting. It doesn't say don't drink. And the McCues are very dedicated. This is not a fad. Five thousand cards have been printed, enough to last more than a year.