In fact, we think the explanation must lie with the profession itself. If that is so, then the responsibility must lie squarely with training practitioners. We are going to look at some aspects of the training profession so that you can become a more educated training consumer. Trainers are often more interested in selling a program than helping you and your staff improve performance or organization effectiveness. Trainers generally move into training from other jobs.
Few people choose training as a primary career choice.
Hence they are unlikely to have undergone rigorous training in psychology, learning, interpersonal relationships, etc. They are less likely to have formal training in the content they will be teaching. The Selling of Training Training is a business, but the focus on training as a consumer item is problematic. If deal with training vendors, you have probably met with those that come into your office loaded with brochures, and explain how their programs will help you. It is incumbent on them to create a need for their product.