But given the competition, neither will a 4-0 start seem so impressive. That's the oddity about strength of schedule. It's up to your opponent to make you look good. To their credit, OU players and coaches have not overreacted to the early returns. Naturally, the same can't be said for some fans.
Legitimacy takes time.
Meanwhile, the asking price for OU-Texas tickets is beginning to climb. Alabama's 29-28 loss to Louisiana Tech in Tuscaloosa certainly hurt the Crimson Tide. But it hurt a little more when the game-winning play did not come compliments of standout quarterback Tim Rattay, last year's national leader in total offense. With Rattay out with an ankle injury, in came backup Brian Stallworth without warming up. On his first play, Stallworth was sacked.