Give them options for receiving follow up information. They may prefer that you mail them information, but be sure to offer to fax or e-mail their requested information too. Sophisticated electronic consumers expect speed and convenience. Use on-line forms so that the visitor can simply fill in the blanks to request information or services. Follow up personally.
Many agents forget that the visitors are people, and that real estate is a service business.
Don t simply communicate on-line. Depending on the complexity of the site you wish to design, you may want to consider bringing partners into the venture. Teaming up with other companies in lending, title insurance, property insurance, pest inspectors, attorneys and others not only will reduce your investment, but will result in a much more useful site for your visitors as well. Stephen M. Canale, CRB, CRS, GRI, RAM is a speaker, educator and trainer from Ann Arbor, Michigan.