Expos are a fabulous way to check out your competition. See what others are doing so you can compare their business efforts to your own. Learn new things happening in your industry. Remember that the old style of competition is dead - today's competitors search for ways to augment their services and place themselves in parallel aspects of their business so they can give and receive referrals. Collect ideas from others.
Great minds are everywhere and creativity flows from one to another.
Embrace the possibility of simply having fun. There is an air of festivity at the Annual Business Women's Expo. Expos are a real network happening. Be in the middle of the action rather than looking on from the sidelines. Whether you have an expo display table or attend as a spectator, you will make a difference with your participation.