The various environmental forces affecting marketing such as the organizational, social, competitive, technological, economic, behavioral, and legal environments are discussed. This course teaches an in-depth understanding of how individuals interact with other individuals in a competitive environment. The end result will be that the student is capable of professional selling in both the industrial and consumer areas. Concept fundamentals are explored then integrated into case analysis. This course surveys basic concepts, principles and theories of international marketing, as well as the essential and complex problems encountered in the international marketplace.
Emphasis is on problem solving and decision making within the international marketing environment.
This course will focus on surveys, observations, experiments, and other tools for learning about customer characteristics and requirements. Topics include analytical techniques, data sources, research planning and costs. If the student is planning to take this course, it is strongly recommended that it be taken before MKTG 430. Marketing analysis and presentation covers the analytic and graphic skills needed to deal with assembling, analyzing and presenting data that is pertinent to marketing decisions. The focus in this course will be on company strategies, competitive intelligence, and secondary sources.