You give them a chunk of Czechoslovakia and pretty soon they're grabbing Poland and France. Celebrities sell magazines, and for decades American magazines have done just about anything to please and appease them. The mags printed puff pieces and shamelessly hyped their latest movies and TV shows. Celebrities started refusing to cooperate unless they were guaranteed to be on the cover. Now celebrities are putting out their own magazines, named after themselves and, theoretically, run by themselves.
Celebrities love having their own magazines because that way they know they'll get what they want.
And what they want turns out to be lots of photos of themselves. Last spring, the first issue of O contained 15 pictures of Oprah Winfrey, including the cover photo. But that was nothing compared with the 1999 premiere issue of Ivana Trump's mercifully short-lived mag, Ivana's Living in Style, which contained 58 photos of Ivana. I figured Ivana's 58 photos was an unbreakable record. But I was wrong.