She forwarded the float plan and information about the vessel to the Coast Guard, and the two were found safe about a mile from shore. Their battery had died, and the cell phone battery was too low to place a call. FloatPlanPlus is supported by advertising. Armed with the boater profiles, Zarcor acts as a clearinghouse for product and service information, sending e-mail messages to registrants. Zarcor does not sell boaters profiles to other companies, according to Halter.
Boaters have the option when they first register whether to receive the advertising specials.
About 95 percent of the clients have agreed to receive the information, Halter says.