You know what happens when you reach the checkout counter in a supermarket. Those are impluse sales items and you buy more. This program works the same way.
Every site needs something extra to draw sales and make money.
They grab the visitor and pull in extra money. They are Impulse Sales Items. Mike's Little Internet Goldmine is the first Impulse Sales Item for websites. Join and publish your ad or write-up. They attract like honey attracts flies.