Reasons for an unfavorable response are that electricity would or could cost more. The provider's reputation is also an important choice factor. Environmental effects are viewed as important, but less so than price and service. The geographic location of the provider is not an important utility choice criterion. Colorado utilities seem to have a relatively good reputation with their customers.
Homeowners are, in general, satisfied with the service they receive.
They also favor utility development of clean-coal technology to help control emissions. Widespread support exists for utilities to develop renewables as part of their electricity generating mix. However, a majority perceive reluctance on the part of their utilities to do so.