In the U.S., we tend to think that the Internet revolves around us. Nothing could be further from the truth, as I found out in my trip to Australia and Fiji in February of 2000. Here are six things I learned about Internet Marketing on My Trip to Australia and Fiji. The Internet truly is worldwide.
Internet cafes line the streets of Sydney.
I saw several cafes and they were all jam packed, with upwards of 20 computer stations. Everyone who has a business should be on the Internet even if you're on a remote island. Everyone cares about the Internet. The cover story of the International editions of Time and Newsweek featured the AOL and Time Warner deal. The largest American companies operate at a high profile all over Australia.