Among Hispanic youth, the gap was even wider 18.6 percent for Newport vs. 7.1 percent for Camel. And the Newport increase isn't restricted to youth. Lorillard's flagship menthol brand has even increased its popularity with adults. The CDC s 1993 estimate was that Newport had just 4.8 percent of the adult market. It's not possible to say because federal surveys don't ask smokers if their preferred brand is menthol or non-menthol.
Inferences have to be drawn from the brand choices.
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