There is a proper fit to what the tourists want and what communities are willing to give, but it extends far deeper. The satisfying fit that leads to enduring success comes from advocates and adversaries working together within the community. Appropriate vintage signing can be used to enhance the historical look of a building, even if it is used for commercial businesses. Economic evolution has spurred the growth of retail giants, painting an uncertain future for the small town businesses and spawning the ruination of many historic districts. However, this has been an evolutionary result driven by our own consumer demands.
Communities are often resistant to tourism development because of false perceptions.
Jacqueline L. Cotter-Evans is president of QUIE, Inc., a national consulting firm specializing in tourism, economic development and community revitalization. This electronic edition is Copyright 1997 University of Missouri-St. Louis Return to the Preservation Issues home page.