We will know more about this star than we had ever wished to know, more than we ever thought possible. And that's just the way it happens to be, like it or not. Ask the manager of any grocery store. Shelf space is everything. And in the Information Age, shelf space means attention space.
Attention is everything, celebrity is everything.
The next case is the Net. Oh, come on. Publishing is more than printing, and more than posting on the Web. Everyone knows this, even the pundits. Certainly the Webmasters know it - and when they seek your attention they do what pitchmen have always done, they raise their voices, to amplify their presence.