If you are not sure what they are, check out the classified ads. Thoroughly research each employer you pursue. It is not enough just to show up for the on-campus interviews and hope for the best. The best person does not necessarily get the job. The person with the best job search skills will typically get the job over the most qualified person.
Job search is a game, complete with a defined set of rules.
You need to play by the rules. But to win, you will need to stretch those rules to the limits. Remember that managers hire people who are like them. Do your best to fit in. Always think about meeting the needs of others.