Some of these more unusual gemstones command higher prices than more well known gemstones due to their beauty and rarity. For example, fine jade and fine opal, tsavorite or alexandrite would be more valuable than lesser quality diamonds or emeralds. The selection of fine-quality gemstones includes such stones as alexandrite, amber, amethyst, aquamarine, chrysoberyl, citrine, garnet, iolite, jade, kunzite, lapis lazuli, moonstone, opal, peridot, sugilite, spinel, tanzanite, topaz, tourmaline, tsavorite, turquoise and zircon. Each of these gemstones has a particular charm, color and identity. Each person has his or her own reason for wanting to buy, own, or wear a colored gemstone.
Gemstones are primarily beautiful.
Every stone is a natural work of art, each one having a distinct and separate personality possessing unique and distinguishing beauty marks. Gemstones are durable. The Treasures of King Tut prove that gemstones endure through many lifetimes. Gemstones are rare. Therefore, since the demand for gemstones is greater than ever, the supply is, in fact, limited in its ability to meet this demand.