They Came In Search of Better Software. The Accidental Entrepreneur A photogenic young man without a company enters a contest and walks away with seed money Ten days ago, Jia Forrest was building docks on Lake Cayuga in the Adirondack mountains in New York State.
Few entrepreneurs get television exposure just for finding seed capital.
But Forrest won a contest sponsored by Slates, a division of Levi Strauss. Some appeared in ads modeling Slates clothes. The contest is a follow-up, in which 12 magazines that carried the ads present candidates. Forrest doesn't have a company quite yet. He has little more than a sketch and a tiny prototype.