It is many architects who are driving the idea that clients should be given a better view of what is being constructed before or as key decisions are made. I do not worry about being marginalized by this. Our work has depth not revealed by perspective images. It is important I think, to be sure the client has an opportunity to see this. Good clients will.
Compelling imagery is one tool.
My goal therefore is not to produce images that merely inform, but ones that charm and inspire. My humble images go from Formz to Photoshop to Ilustrator and then the printer. There are no big difficiencies in the tools. Some also tend to dislike colors in their renderings and prefer gray scale images. At the same time, of course, many love the light simulation they get fro the radiosity procedures.