Relationships with customers, employees, dealers, suppliers, and shareholders are conducted in a spirit of partnership that recognizes the need for mutual benefit. The company and its employees actively support the communities in which they work and live. Business decisions are made considering the needs of the environment. The company is known for doing what it says it will do. Through its employees, the company keeps the commitments it makes.
Integrity is inherent in all activities.
Recognize opportunities where the company's resources and capabilities may be profitably applied.