Jon Valesh Enthusiasts have a real advantage in the Linux world. Linux is cool. Spending long hours and sleepless nights keeping up with the latest drivers, the greatest new applications and all the hot news is entertainment for a real enthusiast. Like a video game or a puzzle, it is a chance to think, learn and show off. It can even be financially rewarding for those with talent.
Businesses have a different perspective.
Businesses, especially businesses that do more than develop tech gear for tech people, have real-world problems, and the only reason they want computers is to help solve those problems. They don't even care how the problems are solved, as long as the solution works, and when they choose a computer system or OS they aren't interested in new drivers, hot applications or cool news. They are interested in enhancing their bottom line. They know that, unlike the techno-freaks and Linux fanatics that give Linux its technical drive, business users don't care what goes on under the hood and behind the scenes in an OS, as long as it works. They must also be able to allay the fears of upper management, fears ranging from reliability and product support to the simple fear of change.