However the limited number of domain names to serve the entire Internet makes this extremely difficult. Dispelling the number of characters myth. First one must get past the mistaken idea that a domain name's value is based on the number of characters in the domain name. This approach offers a simple concept for those who do not understand marketing and business. Nonetheless it is an unrealistic approach to determining value.
Fewer characters make a domain name a little more convenient.
The number of characters, within reason, is a relatively small factor. The number of characters should only be considered when all other factors are equal. Very seldom will you find all other factors are equal. The shorter the domain name the more convenient for the site visitor. However that is the least important and should only become a difference when all other factors are the same.