In this case it is simply wired to the chain link. The product can be used on a new fence with a wooden frame. The opposite side looks like a new fence in either case. Normally the good side must face your neighbor. Check local zoning and building codes.
Installation is easy.
Roll out the fence to the size needed and stand it up and wire as illustrated. Residential deliveries are possible. In that case, the delivery company will call to arrange acceptance of the delivery. Product is unstained. Number one grade lumber is used.