The publisher told him Home Business Magazine is an established national and international publication circulated through newsstands and subscriptions. He described how the magazine is a substantial publishing business and yet many work on it from their home offices. Home based businesses are becoming more and more popular. Their advantages are many, such as no day care worries, commuting in heavy traffic, office politics in short, no Dilbert-style existence. Furthermore, many traditional office-based businesses have started a trend towards decentralizing their operations.
Employees perform work at home, with contact by electronic computer modem to the office.
This permits companies to hire employees who could not work in a traditional office such as mothers with small children, handicapped individuals and many people just plain sick and tired of the rat race. Many home based business entrepreneurs earn full time incomes with part time, flexible hours. This wasn't possible just a few years ago. Modern computer technology has made running a business from home a realistic consideration. Many in the general public still, however, do not take home-based businesses seriously.