Limited advertising is undertaken, usually in conjunction with tourism operators, airlines, etc.
International Marketing Group Latitude Nelson has established an International Marketing Group of around 17 Nelson Region operators, which has the objective of stimulating additional demand for the Nelson Region in offshore markets. Up to 50 main appointments are scheduled with these key suppliers for each participant. Appointments are allocated matching the requests of buyers and sellers. Visiting Media Programme With the assistance of visitor industry businesses in the region, Latitude Nelson sponsor and arrange the visits of domestic and international travel media on fact-finding visits. Latitude Nelson approaches the domestic media chosen.