The fewer words you have, the more concentrated they must be. Journalists are paid by how many words they can write. Advertising copywriters by how few. If you're talking domain or product names, thousands of dollars are changing hands for a couple of syllables. Boiling them together too.
Large agencies have the habit of separating copywriters and artists.
But to create an effective website, you really need to combine the skills of writing and graphics. In fact the term 'web designer' generally implies someone who can handle both website content and presentation. Not to mention keyword copywriting and navigation. Lateral Thinking . Faux 3D Gif compression .