The first way to jump start sales in a slowing economy is to lock in your core customers, and 2nd, rethink your competition. These are 2 tips e-mailed to me by Brooklyn based business writer Josh Gordon, who s picking up on the thread of the June 7th business breakfast in New Jersey. Josh says jump starting sales is really a matter of motivating customers to buy, and he went back to look at some sales literature from the 1930s during the terrible depression to learn how people closed any sales at all back then. Some of this is relevant today, a sales man by the name of Rex Cole wrote back in the 1930s, The trend today is more toward the appeal to reason, rather than to emotion. The salesman today must possess the ability to arouse confidence.
Hard times benefit the able man.
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