And that's what effective music marketing is all about. In the first part of this article you were made aware of the disastrous methods that most music marketers use when attempting to get free press and radio airplay for themselves. To get the best results from your music marketing, you'd do well to soak up the following tips on how to craft the copy in your media message. Copy is the wording that appears on all of your promotional materials, be they fliers, postcards, ads, letters, press releases, etc. Perhaps you're not clear about why this is important to you right now.
Experts say it's probably an ancient human survival instinct left over from the caveman era.
Of course, you can react to what I'm saying here by thinking how unfair and manipulative it is, or you can use this knowledge to your advantage to get what you really want out of your music career. We have gotten airplay in our region. I would love for you to give us some exposure in your state, too. We could really use it. With college airplay on 15 stations in 7 states, now is the time for you to spread the word to your audience.