Jurors generally remember what they hear and see first and last. Begin each morning and afternoon session with a strong and interesting witness whenever possible. If you must call your opposing party or another adverse witness during your case in chief, it is usually safer to call him during the middle of your case. Call important corroboration witnesses immediately after the primary witness has testified. Get your exhibits in evidence and show them to the jury as soon as possible.
Jurors understand and retain what they see much better than what they hear generally.
Alternate lay witnesses and expert witnesses to keep the jury's attention. An expert often is a good final witness because he can effectively summarize the evidence in your case. See page 482 for examples. 10.14 Cross-examination preparation. A. Outline each witness' probable testimony on direct examination, including the exhibits she is likely to use.