And the question is certainly valid.
Magazines depend heavily on ads for their revenues.
Still, two complimentary magazines trading ad space to promote each other is a fairly common practice. I'm sure such negotiations could be arranged and come to a mutually satisfactory conclusion in very short order. A word from the IJA board to Stan Allan would set things in motion. Stan needs to get more ad space, and a regular appearance in Kaskade might send some Euro dollars his way.