Risk assessment has served the U.S. well. American life expectancy nearly doubled during the 20th Century. Americans today are living significantly longer and healthier lives than ever before. Industry is committed to a science-based precautionary approach which safeguards human health and the environment. This approach has been very successful in protecting consumers from unsafe products while respecting the consumer's freedom of choice in the marketplace.
Industry invests heavily in safety testing and product improvement.
Companies who make such an investment have a huge economic incentive not to put on the market a product that will later be shown to be unsafe. 3 Educate Within Your Company and Industry Inform key thought leaders, especially those who have public or media contact, about the Precautionary Principle, its extremist interpretations and their potential for abuse. Find out how the Principle is being or might be misapplied in ways that affect your industry. Take responsibility for communicating with your business customers on this important issue. 4 Develop a Cross-Industry Strategy Work with other companies in your own industry to agree on shared approaches to risk assessment.