Analysis of theories and practices in selling and management of the sales force. An analysis of advertising and promotional policies with particular emphasis on the media used, the methodology employed, and the role of promotions policy in the marketing of products and services. A study of modern marketing research techniques and their applications by management to problems of marketing strategy, development, implementation, and control. MKTG 4423 Marketing Management 3 hours Prereq. A study of marketing from the view of the marketing executive and the firm.
Major emphasis is on effective marketing planning, decision making and implementing marketing plans.
Contemporary marketing issues and problems are addressed with focus on development of solutions to marketing problems.