In order to familiarize foreign business representatives with the cultural communication styles of Mexico, the following information and tips are provided. First, Mexicans consider directness and abruptness rude, boring, insensitive and therefore unacceptable behavior in business. They rather tend to communicate more indirectly, subtly, and diplomatically.
Conversation is more about relationships than about facts and information.
Second, until a relationship is established with Mexican executives, they may seem to be more practical, matter of fact, and rigidly unemotional than even U.S. executives. They have a tendency to distrust American values and fast paced business transactions. However, once a friendship is established, this is not the case. At that point, they will more openly express emotion and may even treat the foreign business person like family. To Mexicans, trust and relationship building are highly valued, therefore it ought to be the first objective in Mexican business.