Once we have met that threshold, we feel that commerce on the Net can outdistance our current level of business done face to face. The Net permits far broader and deeper levels of customer service than our present systems. In our virtual office, we can serve thousands of clients an hour if we learn the secret of the right use of technological leverage for our industry, financial planning. The most obvious benefit is the 7X24 exposure our Web site gives our practice. Now that is marketing efficiency.
Downsides are currently due to a lack of human bandwidth.
Phase II will require substantial investment in digital convergence as we port thousands of pages of DOS text files into HTML documents. For us, this is an interesting question. We began our online presence with the goals we have already mentioned. Along the way, we discovered there was a market for our experience as virtual entrepreneurs. The result was a variation on the Virtual Server theme currently used by companies who do not want the capital budget a full Internet node currently demands.