They don't cure it. Even with the drugs, living with HIV is still a major pain in the behind. Offer some tax incentive for producers of movie and TV dramas to weave safe sex education into the dramatic plot. Present information to groups within each ethnic community in their native language, thinking broadly about appropriate venues, e.g. Bingo. They could be just little micro talks or dramas aimed at making a single point.
Every group seems to get the weird notion they are immune.
That HIV is contagious other than by sexual contact and needle sharing. That HIV is now curable. You can use this document as a model for a letter to your own Minister of Health. Cut and paste. Add your own ideas.