If the all-American look is what they want, Cameo Kids' owner Lynda St. James, an industry insider with modeling, acting, and teaching experience, knows who to call. Cameo Kids are doing it all, be it commercials, PSAs, industrials, print ads, or film, thanks to St. James' dedication and charismatic philosophy towards kids working. We want kids to have fun. We don't want it to be like a job. St. James doesn't let her kids take it too seriously.
Kids get a lot out of it.
St. James speaks of a camaraderie among kids that one would expect from adults, particularly in situations where the kids look alike and often compete for the same role. The kids seem to get it, she says. St. James and her peers mentor their kids, helping them cope with not getting picked, or injecting a dose of reality to quell unrealistic expectations. Those kids or parents who can't handle it, drop out. What's left are talented kids who see an opportunity and who, with the full support of Cameo Kids behind them, follow a dream.