Reviewing incongruities in the market and unexpected successes or failures reveals opportunities. What's not being done can show more than what is being done reveals. Distribution chains can be torn apart and reassembled.
Insiders typically overlook industry and market changes.
Major innovations most often come from outside, below radar. After analyzing sources, understanding the environment, and refining client objectives, the process begins whispering to us. Now revealed are the potential seeds of change, which now undergo filtering against objectives. Innovations must be simple and clear, lest the environment be confused. The successful start small, striving for leadership.