Or station a person dressed in costume to give the media some eye-catching footage, something other than clips of speeches.
Catchy slogans are also useful.
It made newspapers and TV News. Placards, posters, and charts are also good gimmicks. While leafing, don't offend the people you seek to change, rather appeal to their self-interest. People will rise up indignantly if they feel their neighbors have been wronged. But they will be even more indignant, if they feel they have been wronged.