Collins realized that, while his arms were too short to reach the tip of the cliff, his legs were not. He devised a way to hang upside down, using his legs and toes to hold on to the cliff. Then he was able to reach the tip with his arms. Collins's story holds lessons for integrating creativity into the workplace. Each of us has the capacity to scale our business challenges creatively.
Creativity is a skill that can be taught and learned .
Think of creativity as a habit. On a daily basis, you look for ways to realign things or ideas into relationships that did not previously exist. While creativity is the process of manipulating existing resources into new relationships, innovation is the process of zeroing in on effective ideas and finding ways to put those new relationships into action. In other words, your organization might come up with 15 unexpected and fresh ideas for building a better mousetrap, but true mousetrap innovation will exist only when the creative environment works in unison with change, a break with tradition for the purpose of achieving better results. It's then that you start getting really creative, and working hard to stay on the rock.