For the past four years I have been describing three keys to the future for any organization, profit or nonprofit, that wants to participate fully in the twenty-first century. It is hard to argue with them. And yet many organizations think one or two of the three are enough. All three are necessary. Let me tell you why.
Excellence is at the base of the list because it is the base of the twenty-first century.
I don't believe that. After that, it becomes the necessary price of entry. Innovation is on the list because it is the way you gain competitive edge. Innovation coupled with excellence-which the Japanese have done so well is a powerful combination. In the twenty-first century, no one will always be the leader.