And consumers are becoming even more adept at filtering out marketing messages. Brand loyalty is fragile and privacy concerns are daunting, be it online or offline. Retailers must be prepared to innovate in ways that develop and nurture customer relationships. They need to use databases and other technological tools to learn from consumers as much as to sell to them. It is through a better understanding of consumers, however, that retailers will gain the wisdom to use these technological tools most effectively.
Expectations continue to soar in today's consumer-empowered marketplace.
Borrow the best tools and strategies from the online world of convenience and accessibility to create an offline retail experience that exceeds everyone's expectations. Just make sure you know who is in charge out there - you can be certain your customers do . This fall, Yankelovich releases the 2000 Retail eTrends report focusing on e-commerce and the profound impact its emergence has had on the retailing industry. Based on a series of online and offline surveys, Retail eTrends gives you important insights into the opportunities and challenges of e-business. This latest eTrends study was conducted among a sample of 1,098 Online Users.