That's where IBM Business Intelligence solutions, including data mining software, Intelligent Miner and business applications, come in to work for you. These are the tools you need to make sense of all that information and find the nuggets that will transform your marketing efforts. If it's in the database, we'll help you find it and draw conclusions about preferences, habits, likes, needs and anything needed to increase the value of that customer to you, and you to them. And that's important, because that's how people expect to be treated. If a database is going to be useful, it has to be dynamic.
Information has to flow in constantly, be assessed constantly and used constantly.
The IBM approach addresses the customer first. Using data mining and extraction tools like Intelligent Miner and other Business Intelligence software improves on the concept of a data warehouse by making sense of all that information and finding the nuggets that will improve a company's marketing efforts to those clients. In today's market with its high level of competition businesses are focusing on improved profitability, long term relationships, and a stronger bond with their customers. But it doesn't end there. The next step is to utilize that knowledge and present the information in a method that will grab the customers attention and help you reach them with a key message.