Non-users were distrustful of submitting a deposit for insurance they were not guaranteed to receive. Schools are the predominant access point for applications. Parents want direct, factual information that lets them know they can get low-cost health insurance for their children. Most respondents feel apprehensive and fearful during the insurance acquisition process. The main reason respondents don't have insurance for their children is affordability.
Dental coverage is considered very important to have for children.
Word of mouth and information from schools are the two most trusted sources. Most respondents feel they are not treated with respect during the insurance acquisition process. The greatest frustration during the acquisition process is the length of time it takes to get a determination about coverage. Respondents with coverage for their children viewed KidCare programs much more positively than those whose children were eligible but not enrolled. Most respondents found the KidCare application easy to fill out but objected to certain question areas, particularly when asked to select which health plan to enroll in.