Newspapers are the most effective way to communicate with the country's 18 million people. In regional Australia, the time that people spend reading newspapers has nearly doubled in the past five years, to 45 minutes per newspaper. Advertisers in Australia still recognise this. Despite the myriad of choices offered today, more advertising dollars are spent in newspapers than any other medium. And then there is credibility.
Advertising appearing in newspapers, both regional and daily, is perceived to have more integrity.
Newspapers are the primary source of information for Australian consumers. The time people spend reading regional newspapers has nearly doubled in the past five years - from 26 minutes average in 1991 to 45 minutes average in 1996. Majority of statistical research information supplied by Roy Morgan readership surveys into the habits of newspaper readers conducted between July 1996 and June 1997. All rights reserved West Australian Newspapers Limited . Unauthorised distribution or reproduction is prohibited.