It's a road map for navigating today's competitive and rapidly changing business environment. Consistent leadership in thought, word and deed sets the tone for new strategies. Leaders must repeatedly demonstrate their willingness to change old beliefs and methods. It's vital that management be part of the process to understand, empathize and anticipate how everyone else in the company feels. Management must be fearless in encouraging dialogue and feedback, and empowering people at all levels to become more responsive and accountable.
Communication is vital to implement the strategy.
When confronted by change, especially that which could have negative results for individuals, people tend to avoid discussion. Yet, communicating effectively and honestly in all directions is basic to strategic planning. When communication channels are opened early and kept open throughout, the odds of success are much greater. Companies that put their people first foster the selfless behavior and attributes needed to implement any new strategy. Today, 'punching the clock' and 'putting in time' are no longer viable.