We have been able to accomplish this because we combine the technology, the business process, the strategy and other areas that are required to create these solutions. These are the areas that give us competitive leverage. We are committed to our Loyalty Lab because we think we are unique for a services company, to devote that kind of talent to understand the loyalty solution space. It is also the place where we develop our proprietary software. The Lab has also been an incubator, if you will, for some of our initiatives with the ASP model and is also the center of excellence for our support offering.
Customer loyalty is only in the first inning.
We expect a long run over the next three to five years. For some time, companies have realized that they can increase their profitability by focusing more on their customer relationships. However, the implementations are at a very basic level. We see a lot of large companies that have big challenges to overcome. They may not know who their customers are.