In addition to being persistent and service-oriented, they take the time to understand their prospects' needs and educate them about the benefits of the products and services they're offering. Education your prospects and customers in an effective and powerful way to build your business. Increase your market share through educating current and potential customers about the advantage of your products or services over competing products or services. Highlight why your products or services are better than the competition in all of your advertising and marketing efforts. Enlarge your market by educating prospective customers who aren't currently in the market by providing them with reasons they should be.
Effective marketing is primarily a process of educating qualified prospects into becoming customers.
In every market there are some prospects who aren't aware of why they need your products or services. They need to be educated in order to make a buying decision. One idea to consider is putting on a series of free seminars on a subject relating to your business. Collect the names, addresses, and phone numbers of attendees. Always thank people for attending in your closing remarks.