The most important element of a web site is its contents. Defining content is essential to planning the overall layout of a site.
Information has to be well organized and easy to find.
Don't forget, just like your school teacher taught you, spelling counts. Visitor will not excuse you for wrong spelling. The World Wide Web is a medium that can often hinge on instant gratification. You must grab his attention fast or he'll probably be off to one of the millions of other sites available at his fingertips. Proper digital graphic design is the most often overlooked element in web authoring.