This matches the way that women organize and execute tasks, and it conserves time for more enjoyable activities. The web puts the back-fence back in the lives of its 68,000 members. For the 70 percent of women who seek information to better their lives and those of intimates, the web is a good source of assessment tools. Women now make 80 percent of household purchases in America, and shopping through the web is convenient and cost-effective. The web also provides tools for creating, sharing and barter.
Internet industries attract talent in client service capability, where women excel.
The web puts people back in touch, so that no one need any longer be isolated by circumstances. According to Ms. Hall, Oxygen Media is fortunate in having multiple revenue streams, including license fees and advertising from cable TV, sponsorship fees from the Internet site and advertising-supported niche content, and has performed according to plan since its inception in 1998. All three executives commented on the complexity of providing services to a membership with diverse languages and cultural values. Translation software is not sophisticated enough to translate automatically from one language for another, and cultural orientation can make content that is desirable to one market inappropriate to another. They also remarked on the need to refine existing revenue engines, but remained optimistic about finding and identifying newer methods of revenue generation.