With so many college students flocking to the Internet to study, socialize and shop, an odd convergence of new and old marketers are breathlessly following them there. Cashing in Relatively recent college graduates have their eyes on the prize. They're developing Web sites, portals and e-commerce sites to cash in on their former peers. We have everything from candles to beanbag chairs to futons,'' says CEO Graham Weihmiller. Keep plugged in.
Few universities can afford to reach students on a daily basis.
Some are testing free commercial Web sites or portals provided by outsiders. Each lures students with campus information such as event calendars, class updates or even campus e-mail services. This helps us communicate better with students. But it's not just twenty-something college grads who are cashing in on the collegiate Internet crowd. So are some veteran CEOs.