Consequently, none are proposing that music will be or should be cheaper - the very thing which would encourage music lovers to embrace a new system. Consumers know the potential of the digital future from their experience with other commodities which have become staples on the net such as hardware, software, books and airline tickets. As in those other industries, consumers expect a net system to offer greater selection and more affordable prices. None of the systems proposed capitalize on the efficiency of the net and the financial benefit to the user. Although the larger acts and major distributors do well in the current business climate, the vast majority of artists and smaller labels are not thriving in today's marketplace.
Many artist see a digital world as a promise for a brighter future.
One in which many more artists get exposure, not just the lucky few to garner radio play. Because MP3 is not controlled by one company, artists and labels are free to implement any cost structure they wish without an additional company requesting a piece of the action. The net offers a much more direct line between music listener and artist. Fewer middlemen mean a larger cut for the artist. Consumers Want Full Control Of Their Content Consumers have an expectation with all purchases that after they buy something they own it and can do with it as they please.