It may be that a generation has to pass before KM takes hold, but a person from Marriott Corp. said that even the old guard can be reached. He said that he became frustrated and his passion took over. If you say no, them maybe we live on different planets and have nothing to say to each other. After that, it took just 3 minutes to gain approval for a program. He and others went on to say that it was helpful to relate the KM program and its measures to specific problems that executives care about.
Executives say that finding and keeping technology workers is a problem.
A research study found that a significant influence on tech worker interest in a firm was the quality of the infrastructure and the ability to get what they need. KM can address that problem. It is also hard to assimilate senior people these days due to high turnover and people not knowing each other or what each knows. One of the AMS stories was of an elaborate search inside and outside the company for special expertise needed for winning a job. The marketers discovered that a top expert had joined the company.