Depersonalizing and totally cool. Little cardboard coffee holders. Another great device engineered by a Starbucks Coffee think tank. Allows the coffee to be served at a higher than normal temperature, thus remaining too hot to drink for a longer period of time. Standard prices allow pre-assembly of payment.
Less time fishing for money means more time for bohemian watching.
The Case Against Avante-garde size categories are a sure sign that innovation is alive and well in the coffee marketplace. By marketing pieces of recycled cardboard as biscotti, Starbucks threatens the American concept of Italian pastry. This could be better achieved by a much needed FDA ban on all imported cheeses and pastries. The disappearance of the traditional coffee bag in favor of Starbucks' own fresh-seal packs. Standardization of a single flavor of coffee.