While we may not recall this particular tragic event, we are left with a strong negative feelings of failure. The failures over rides the winning experience. Therefore, our comparison is overshadowed by the failure. We are associating the situation with the strongest of two emotions. Winning and failure.
Failure is more painful, therefore it is formats on our minds.
As a result we panic. During a panic attack we miss the key ball. We've done this before. It is a familiar experience. After the miss, we tell ourselves that if we made that shot, we were out.