This forum supports audio and video clips as well as text. It establishes a meaningful way to communicate important sales information among HP s business and channel partners. Sales teams can establish a virtual meeting place to share personal documents and route and review information on competitors and industry conditions that affect the sales environment. It provides a dynamic, two-way exchange of information between HP s marketing department and its field sales personnel. This e-service also functions as a conduit for information exchange.
Daily reports allow the marketing staff to see how often documents are being viewed.
HP sales representatives also provide real-world feedback from the front lines of customer contact that shapes the content of future materials. In one instance, field personnel reported that a critical question being voiced by customers was not addressed in existing marketing materials. It maintains version control of all documents. ShortCycles e-service also manages documents so that accurate descriptions, pricing, financing options and other data are always available. Outdated information is deleted or replaced.