From this screen, sales representatives can link to customer-specific information concerning profitability, risk, details about recent sales and orders, and other data. They can also view relevant information available via the Internet. The intranet helps sales associates spend less time collecting data and more time analyzing customers' needs. Having more knowledgeable sales representatives means fewer multiple, unfocused calls to the same clients. FasTrack, developed by NationsBank's global finance software engineering department using the Oracle7.3 database and a Java development tool from NetDynamics Inc., resides on an application server and a database server.
Information flows through the bank's private network, providing two strategic advantages.
First, the application gives NationsBank a comprehensive view of available data across multiple businesses without having to build a data warehouse. The intranet also provides a network to easily accommodate future Web applications. The power and potential of FasTrack is driven home whenever Weaver demonstrates its intranet and Internet capabilities.