What people think about your business can be critical to your success. Quite simply everything. Image is the perception, whether accurate or inaccurate, whether good or bad. Identity is a visual reality that enhances the image. Identity is the accumulation of all visual elements of a company's presentation or communication to the outside world.
Identity includes a company's name, logo, letterhead, signage, and advertising.
Even the building can be part of that identity. It can answer basic questions like who or what you are, the values you hold, the quality of the products you sell, or your personality. It can even communicate something about your strategic goal. The power of the visual identity cannot be taken lightly. If you look at major corporations today and the way they present themselves, it is quite clear that they have a visual identity which is planned and works to enhance their image.