Jobs Online Going Begging . . . A recent spate of articles indicates how difficult it is to find people with business savvy who also understand the online world.
Few people steeped in the business world also have online experience.
The chasm needs bridging and looking at history may provide some clues. A decade ago, computer companies were in the same boat. Management skills were needed but few computer people had them. To bridge the gap, computer companies looked to companies with other types of products. Sculley had made a reputation for himself as a top executive pushing products for Pepsi.