The Harvard Business Review's April edition looked at the next wave. It didn't use the fad word. After all, they are responsible for generating many of those waves. Here's their latest effort, which they modestly call The 2001 HBR List. Breakthrough Ideas for Today's Business Agenda .
Execution is in.
Their great business model was what all those dot-com companies talked about. Companies had to reinvent themselves or die, we were told. So, with-it companies seesawed from one radical change to another, depending upon the book on the nightstand next to the bed of the top guy. The most effective leader in times of change, we were told, was narcissistic. As Sigmund Freud told us, he would not see things the way they are, but the way he wanted them to be.