Building improved perception. The opportunity for LDCs is to modify the builder s perception of consumer preferences for gas a far easier and less costly task than influencing consumers to demand more gas. Recognizing that many builders form their opinions from an intuitive feel for the marketplace, the industry can use surveys, data, and testimonials that demonstrate customer preferences to increase specification of gas. Potential for solid profits exists. LDCs can out-service electric competitors.
Consumers benefit from cost-effective gas amenities.
The challenge for successful LDCs is to recognize the potential, provide superior service to the builder, and become winners in the multifamily game.