Second, the Pricing Tables provides per page, per sheet, and other per unit prices that help you get a clearer picture on what your competitors charge for each unit of work output. Third, these tables also provide typical and average job prices so you can see what size of jobs others are actually getting. It helps make your pricing competitive on large jobs. As described in the Pricing Guide, you can stop discounting, unbundle your services, reduce your credit terms, and add a surcharge for rush jobs or extended performance time. It depends on the price sensitivity of your market.
Individuals typically accept four or five percent increases.
Just don't make them too often. As described in the Pricing Guide, create more value. Aggressively address your costs and stick to your core strengths. Don't fall into the trap of lowering your price to meet their demands. When you're tempted by the amount of money involved.