People tend to overlook prices if it's been recommended. Drugstores need to start rationalizing their sun care sections, says Hale. Reminiscent of the cough and cold category, the plethora of sun screens available is enough to confuse and frustrate shoppers. And, not surprisingly, the selection of low-SPF or 'tanning' products should be kept to a bare minimum. I'd say our number-one selling SKU is probably the SPF 30.
Display is a very important factor when it comes to selling sun care.
To add a little colour, he inflates some beach balls and hangs a rubber raft from the ceiling. Even more important than creative displays, however, is the creation of a 'presence' for key brands, says Gauvreau. Give them a presence in your store. If your cosmetics section is strong, you might want to display brands specially formulated for sensitive or oily skin. Or to create a strong 'professional' presence, put the spotlight on products that have been recognized by the Canadian Dermatology Association.