I mean, valuable beyond the base technologies of whatever proprietary system that they may be on. The business community in general is looking for someone who can adapt to new technologies and be leaders in that area. To get the next promotion, accountants think they must exhibit the ability to continue to learn versus being content with the status quo. So, I think it's more about being fresh and being valued and feeling like you're on the edge. It's like staying in shape professionally.
Many companies give it lip service, but some are starting to pay for the daytime care of children.
A more ongoing experience is letting the staff be part of the solution group. They can be more than just the tactical audit or tax people, out on an engagement, doing all the work-up. They can be part of the solution or presentation to the client, showing how that client can improve and what it should do going forward. In other words, they should have the final opportunity to be a partner to clients and part of the solution base. That gives them the ownership and they feel like they're having an impact, again, versus being a cog in the machinery.