It will be a tremendous advantage to slowly introduce the sophisticated methods of selling which are today common place in the States. The third method is to establish an overseas subsidiary with several offices in strategic locations. London is the preferred site for many American internationals interested in entering the European market place. When considering this method the biggest concern is how to acquire the qualified personnel. Where do you find the people to run this type of organisation.
Local talent is scarce as the industry is even younger than in the States.
Time zones create delays, staff in some lands take up to six weeks vacation by law and business is conducted in a slow choreographed routine which causes delays and requires a great deal of patience, investment and time all increasingly scarce commodities. Some major players have bragged about having more territories than employees. I am not saying that you have to have one employee per territory. Certainly a small but important country such as Brunei alone does not merit such careful attention. On the same hand Russia, Brazil or China would not require a separate department because of size of market alone.