Frame The window for print or electronic media images. Gatekeepers Those in control of the flow of information. The gatekeeper can choose to accept or reject a piece of information for public consumption. Newspaper publishers, editors and reporters, television producers, press secretaries, government spokespersons, radio station owners and broadcasting executives have all been cited as examples of media gatekeepers. Genre Specific kinds of media content, e.g., drama, entertainment, information, news, advertising, etc.
Graphics are visual elements used to point readers and viewers to particular information.
The technology used to create and communicate with media. The physical device which enables messages stored on software to pass from a sender to a receiver. Television, radio, computers, movie projectors, telephones, etc., are hardware. Although pencils, printing presses, etc., are also technically hardware, the term is most often used to refer to electronic media. See also, Software.