It also ensures attendance at CeBIT of high-level government officials from both Germany and the partner country. For the latter to occur, of course, effective follow-up programs are important. The United States, for example, had 196 exhibitors at CeBIT '89, then jumped to 312 in 1990, when it was the partner country. Since then, Hannover Fairs USA deserves the bulk of the credit for the significant increase in the number of U.S. exhibitors, to a total of 453 this year. We're encouraging companies that exhibited this year to build on the relationships that they have established, and to return for '95 and '96 and on into the future.
Initial results are impressive.
Looking to the future Together with German associations and its Exhibitor Committee, Deutsche Messe constantly re-evaluates the Partner Country program. Because it is running out of high-tech nations to highlight, and because the internationality of CeBIT seems to be assured, it is looking at other options that may be more suitable a few years hence. We consider ourselves to be part of the IT industry. Copyright 1994 by EXPO Magazine. All rights reserved.