Both blacks and Hispanics are very brand loyal. Asian-Americans, on the average, are less well educated than U.S. whites. Reference-group influences are a. found only in the United States. As a marketer, you know that favorable consumer attitudes are a prerequisite to marketing success. The technique that would aid you in leading prospective buyers to adopt this attitude toward your products is a. developing material and promotional campaigns that change a consumer's self-concept.
Cognitive dissonance is most likely to occur in the purchase of a. sneakers.
Trade industries consist of a. manufacturers. This is an example of a. joint demand. The practice of cutting inventories to absolute minimum levels and requiring vendors to deliver the items as they are needed is known as a. The market for business goods in the United States is concentrated in a. the northeastern states. The federal government is the largest single source of information because it publishes or conducts a. a Census of Manufacturers.