The Innovation Diffusion Process and Its Effect on the Adoption of Engineered Wood Products. Technical Forum Presentation. Forest Products Society Annual Meeting. Vancouver, British Columbia. Environmental marketing and forest certification.
Environmental marketing is a hot topic in the field as is forest certification.
This could mean directing demand to products with lower environmental impact and even attempting to reduce consumption. Wood has a great story to tell and the industry will likely increase the use of environmental marketing strategies. Publications Hansen, Eric. 1997. Forest Certification and its Role in Marketing Strategy. Forest Products Journal.