The Google Search leads to the results of your request, as you would expect. Feeling Lucky button immediately brings you to Google s best match. That seems rather, hmm, confident. PageRank Google ranks search results using its PageRank technology. All search engines have their own way of ranking pages, and you can debate the merits of each, but there is no doubt that Google s way is a good one.
Experience shows that there is very little noise in the results it returns.
There are many tricks to influence search engine ranking and Google seems resistant to most of them. Google s PageRank technology returns relevant results. How search engines rank pages is a subject onto itself. The most important thing to know is that web sites cannot buy a ranking, but that Google always calculates rankings using its formula. All you can buy on the Google web site is advertisements.