By providing a magazine that is informative, accessible and entertaining, we hope to empower readers with vital information to assist them in effectively managing their health.
Featured segments stress the importance of developing a healthy lifestyle.
Articles include updates on new drug treatments, alternative therapy and behavior modification. To strengthen its appeal, the magazine will feature stories on high profile figures well regarded among potential readers. Oakland, CA will serve as one of several national distribution sites for the magazine, due in part to the recent State of Emergency declaration to address the alarming rate of HIV infection among African-American and other minority populations in Alameda County. Collectively, ethnic minorities represent well over half the number of AIDS cases in the United States. However, since the initial stages of the epidemic, the AIDS virus has disproportionately impacted African Americans more than any other ethnic group.