Customers search for a product just once and add it to their list. Customers can then easily return to shopping by clicking a link below this brief description. More details of the list feature appear lower on the page. Many other shopping sites also allow customers to keep lists on their sites, but they hide the feature or don't explain it well to new customers. Often there is no visible link or option to create a list until the customer has purchased from the site.
Lists are an effective tool for both easy shopping and customer retention.
Because lists store what customers have bought before, the feature serves as a subtle loyalty program by driving repeat customers to the site. We still find it useful to display and discuss these features, though, since our aim is to learn from the good or bad design of the feature, regardless of when it was live on the site. In ranking a site, we use a specific methodology . The methodology alone should serve as a great set of guidelines for any e-commerce architect. When it comes to providing the best online experience for your customers, there's no place to go to learn from what others have done.