D. Color Rates Black Plus . . . Minimum Ad size of 3 lines. Charged by word. Minimum Ad Size of 20 words. Advertising is payable at time of purchase unless the advertiser or his agency has credit with The News Reporter.
Credit is available to qualified applicants.
In the event an advertiser does not meet their contract requirements, the publisher reserves the right to bill to the advertiser the difference between the rate contracted for and the rate actually earned. An advertiser may, at any time, upgrade their contract to earn a lower rate.