Guided by their own moral compass, principles, and values, leaders must develop a foundation of strength and consistency. Strength gives leaders grace under fire. The most important dimension of strength is reliability. Leaders turn dreams into reality. The ultimate test of a leader is the ability to induce positive change in people's lives.
Leaders accomplish what they set out to do.
They get things done by being efficient and effective. One approach to identifying your leadership strengths is to plot the relative importance versus your perceived performance on various traits among a key target audience. Look for ways to build them into your communications. Leadership themes should not dilute your core message, but they should be used to augment it through subtleties in tone, cues, or symbols in the communications piece. Over time, we have learned to judge communications strategy by using a few simple criteria for strategy development.