They can also find out about bedding, what kinds of televisions a condo unit has, details about houses and whether units are available the week they want to visit. Web pages reduce Realtors' workloads, Paine said. Security is always an issue when personal information is transferred through the Net, so DEP double-checks reservations with a phone call. On the web page screen, surfers can request brochures about properties. Realtors said part of their growing Internet sales success is owed to the number of links they have on their sites.
Links can direct a potential browser or buyer from one web page to another.
For example, on the Destin Log's web page, browsers can point and click onto links from local realtors. Another advantage is all real estate ads are placed on the Log's web page, in addition to links that advertisers can place there so surfers can go directly to their pages. A local Internet provider can give its customers statistics on web page usage, including which links are pointing surfers to another site the most. It's our number-one link site. We don't get a lot of requests from e-mail, but people are looking at our web page.