But, like other trends, popular interest in Asia may just be a marketing phase, making it as vulnerable as Pepsi Free to shifts in consumer whimsy or advertising campaigns. Wu, who combines the pop culture aspect of his magazine with articles on Asian society, history, and life in America, recognizes this danger. It's tied into the economy. Everything can be marketed, watered down, so that it is more appealing to American audiences. Whenever pop culture absorbs culture, it only absorbs the visceral elements, so that you don't see the spiritual or historical levels.
Fetishism is easier to sell.
It's a way for Americans to relate to another culture, in the most superficial way possible. For people who want to delve into the Asia pop phenomenon, there are plenty of outlets in the Bay Area. You'll find sections devoted to Bruce Lee, Jackie Chan, and Jet Li, and to Hong Kong directors such as Wong Kar-wai, John Woo, and Tsui Hark. There are several stores specializing in Chinese and Japanese videos, toys, and anime in the Richmond district, especially between 6th and 10th Avenues. La Blue Girl is a popular hentai rental.