The baby boomer population is playing an active role in the industry. The study indicates both a long-term commitment from the traditional participant and a high level of activity and engagement of those new to the industry.
Internet usage is well above average.
Horse owners and riders, regularly resource equine information via the World Wide Web. In addition, it points the way for those involved with servicing industry needs. More extensive Ontario horse industry information can be found in the Business of Horses Provincial Picture for Ontario. There remains a pressing need for standardized and timely information across the Canadian horse industry. The Equine Research Centre and EquineCanada is engaged in an effort to collect and distribute this vital information.