So you have the idea. Perhaps you've acted on it. Integrity can be defined many ways, but ultimately, integrity is the entrepreneur's shield of protection. Integrity is the compass that keeps you on course. Integrity is that fire in your belly that gives you the courage to chase your dream.
Integrity is that extra hour of market research each night that prevents fatal shortcuts.
Integrity demands that you respect your craft. Integrity eliminates shoddy work and won't allow you to cheat others on your path to victory. In short, integrity ensures that you will succeed. And, let me point out, integrity allows you to make mistakes. Because if you have integrity, you can deviate from your course, yet still see the error of your ways, self-correct, and find your way back.