Efective advertising focuses on the consumer, the user of your product or sevice. The golden rule is to always think like your customer. You need to communicate, simply, how your product or service will benefit them. This newsletter brings you some tips and guidelines on how to make your advertising more effective and compelling to your prospects.
Image means personality .
Products, like people, have personalities, and they can make or break them in the marketplace. Businesses, too, can have a brand image. Everything you do should be thought of as a contribution to your brand image. It follows that your advertising should consistently project the same image, year after year. Consistency and repetition is good.