As a publisher, you'll get returns. Newton's Third Law.
Every action has an equal and opposite reaction .
I hope that makes you feel better. I think we can also blame Newton for some of our other publishing challenges, like sluggish inventory. You might also find it useful to brush up on Avogadro's Number, which is 6.022 x 10 to the 23rd. This law applies especially to physical inventory counts and sales projections. Given the nature of the universe, it's no wonder publishing is such an iffy business.