Although we have avoided the Internet so far, we are trying to decide whether to get into the e-tailing business for the holiday season. I suggest you take a crash course in e-tailing. While consumers often shop as a form of entertainment, they also want to make their purchases when it's convenient for them. This means that your store can benefit from its established reputation and foot traffic by making products available to consumers long after the store has closed for the day. This doesn't mean that you're home free, however.
Many consumers still have questions about security, customer service, returns and exchanges, etc.
You also need to give some thought to the potential problem of volume. While you obviously want an e-commerce strategy that will increase sales, you need to make sure that you are prepared to handle the additional volume. Check, for example, with your major suppliers to make sure that they can accommodate additional volume on orders. By using this site, you agree to our Terms of Use and Privacy Policy .