Jeanette Fuccella and Jack Pizzolato. This paper describes a way to shorten your design cycle by getting focused early user feedback on the different layers of your design. A Common Sense Approach to Web Usability . A guide for web designers, programmers, project managers, and anyone else creating a web site, clearly explaining what is needed to make good decisions about creating a usable web site that people want to visit. This report shows how e-commerce sites can increase revenues by improving their customer experience.
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