Reports covering recent developments, industry basics and company data in 52 industries. Lists companies and their brands, showing media expenditures for nine categories including, magazines outdoor television and radio. Also included are industry class totals and rankings of companies by media spending. A bibliographic guide to more than 8,000 listings in over 1,000 periodicals, newspapers, directories, and books which contain business rankings. Useful for finding sales rankings and marketshare.
Index includes company names and brand category listings.
An annual compilation of reported market share data from business periodical literature. Includes data on companies, products and services and also provides information on brand competitors. Lists advertising budgeting practices of major corporations. Data is available from 1992 - 1999. Budgets are not available for specific brands, look up numbers by company name.