Anticipate the competition . This is often a business plan's weakest section. Start by assuming that existing businesses want to expand into your planned business area. Next, assume that a dozen other people not currently in business have the same idea and are creating a business plan. Discuss these potential competitors and outline how your business will be stronger than theirs.
Investors look for a team that includes people with experience in the proposed business's field.
If you're light on relevant experience, seek business owners with similar business models to serve as consultants. In addition to strengthening your team with strategic partners, create an advisory board of experts. These should be people who influence your chosen industry and who know how to build businesses. Give them equity in exchange for their guidance and connections. Seek multiple revenue streams .