Once the story hit the press, there were numerous reports of people finding screws, syringes and bolts in Pepsi cans. The Pepsi Company immediately denied that this was possible and that these claims were fraudulent. This gave Pepsi enough time to discover what was happening. A grocery store surveillance camera caught a customer placing a syringe in the Pepsi can. Pepsi now had the proof they needed to refute the claims that their soda was unsafe to drink.
Crisis management is vital for every organization.
This Web site will take is designed to help develop a tactical plan to manage crisis.