Rapid prototyping allows innovative organizations to generate more prototypes. Use prototypes to create differentiated designs. Conversations and interactions about unique features lead to differentiation in innovation, and that's where competitive value emerges. Record and review design discussions. It's not enough to videotape and edit the highlights of customer focus-group research.
Introspection is essential to innovation.
The best rapid prototypers in the future will remember that maxim. All rights reserved . This site is developed in association with Molecular .