A Celebration of Life Itself. Swing is getting lots of ink this fall for its anointment of Top 10 good places for young people to live, which goes beyond the typical and includes Sacramento, Bellingham, Wash., and Wilmington, N.C., among others. Lots of articles here on the Internet, World Wide Web and CD-ROM, but also features on adventure sports and lots of music profiles. Circulation runs about 80,000. The staff is largely under 25, and Library Journal named it one of the 10 best magazines of 1993.
Indents are reversed, photos are wildly skewed and unusual typefaces are clearly an obsession.
Heavy on content, light on ads, but with Marlboro and Miller on board, apparently they can afford to be. In fact, it looks a little like Tower's Pulse . Crap Shoot Conventional publishing wisdom goes that readers don't like to be looked down on, insulted or ridiculed. But Spy proved this wrong with its satirical, often snide, take on celebrities and the rich. These new magazines continue that legacy, applying it to all aspects of life.