Every list-hosting service, if they are good businesspeople, will have some unique services that will try to lure you to use their service. Weighing these criteria in choosing a provider depends completely on your present situation and your list's focus. Service provider rules are another thing to keep in mind. A rule like this can make the difference in affiliating yourself with a service with such specific rules. Some services will not allow take on extremely small lists or extra-large lists.
Intangibles just come down to personal taste.
After other objective considerations such as cost and size, choosing a mailing list service provider can come down to personal taste. The first provider you choose may not work out for your list hosting needs. Get an upgrade. If you choose your first provider carefully, then experience will make choosing a new provider that much easier. All Rights Reserved Worldwide.