But his involvement with the medium goes back nearly 20 years. He was born in Bombay and moved to the United States when he was a young kid. In 1979, Shiva, a bored high-school junior in New Jersey, hooked up with an engineering project at Rutgers University. These days, when Dr. Email discusses the prognosis for digital communication, his prescription includes three core principles. Digital interaction is the most targeted, flexible, and cost-effective form of communication on the planet.
Email is a map to a company's past, present, and future.
It enables immediate response and fast analysis. It helps the company keep a finger on the pulse of the public. One email message to a company offers the prospect of a simple and useful exchange. Thousands of email messages can be a source of frustration and confusion to senders and recipients alike. A simple problem might require input from several departments in order to produce a useful response.