To be creatively crazy, you have to love what you do. But you also have to be smart. You have to look at the rules and figure out why they're there. You have to understand that if those rules don't make any sense, then you need to drop them. You have to be fearless enough to take calculated risks, to take a leap into the void.
Leaders have to be creatively crazy, and they have to encourage craziness.
I remember the first time I addressed the staff at Taft. Up until the moment I opened my mouth, I didn't know what I was going to say. First, I want you to plan. And second, I want you to be magic. Then I left the room.