Computer capabilities and limitations, terminology, an overview of computer hardware and software are discussed. The student will develop expertise in the communication skills, both written and oral, and an awareness of the protocol used in business. This course addresses the relationship between tourism activity and conservation issues, with special attention to the impact of adventure tourism in natural settings. Through a variety of readings, discussions, and field experiences, students will develop a perspective on the ethical issues related to environmental stewardship, and will develop an inventory of sustainable tourism practices. Introduction to Marketing An introduction to marketing principles and management focusing on the problems of the marketing manager in the measurement of marketing opportunities and the allocation of marketing effort.
Emphasis is on decision-making in a marketing context.
This course is an introduction to contemporary management functions. Management theories and their practical applications are examined. The intent of this course is to provide an overview of human resource management in an organizational setting. This course provides an overview of the tourism industry, examine the inter-relationships between the eight sectors and the economic, environmental, cultural and social impact of tourism. This course is designed to increase the awareness and sensitivity of participants to their own and other cultures.