Stock options, that is. Several Web sites that cater to the college crowd are awarding options to their student hired guns who pass out flyers, post posters, and create a buzz about the companies. The stock options and bonuses make it more lucrative. The lead reps hire other students to assist them in the marketing responsibilities.
Leaders have to work for a year to be eligible for the options.
All representatives are also awarded cash bonuses based on the percentage of books their campus community buys. The site aims to connect recent college graduates with jobs in the Internet industry. Everyone that we've made the offer to has taken it. Nancy Kurland, professor of management and business ethics at the Marshall School of Business at the University of Southern California said that the options reward is probably a trend. It doesn't surprise me.