A letter from the founding editors. The explosion of choice is one of the unanticipated, unavoidable outgrowths of the convergence of digital technology, abundant capital, and global competition - the new world of business in which all of us work and live.
Every choice involves higher stakes.
The margin for error shrinks. The variables get more complex. And that's probably the most important, and the most poignant, lesson in this second-anniversary issue of Fast Company. They chose opposite paths, took unplanned journeys, and arrived at unexpected destinations. Take that lesson and apply it to people.