With no printing, warehousing or return costs, some say e-books should be cheaper to produce and distribute than print books. Presumably, if you lower prices, they will come. She hopes that lower prices will entice either mainstream bibliophiles who have shunned e-books for their high costs or those who use the Web, but don't buy print books.
Manufacturers expect the prices to go down as more units are sold.
In the meantime, the authors and publishers are doing what they can from their end. This is the best thing we can do to use e-books to introduce readers to our work. We should price them accordingly. This isn't the first time that e-books have been sold below print cost. Saboteur is approximately 14,000 words in length and will be available for downloading on Feb. 15.