Most marketers ignore the international visitor to the site. For example, provision is made only for the 50 U.S. states in drop-down menus or five digits in the zip code box. Develop and distribute an e-newsletter immediately. It's cheap and efficient and it expands the company's point of contact. It means that you're there in front of the prospect's eyes when the prospect is ready to buy.
Effective design is obviously paramount for garnering attention.
She advises against buying a list. Always integrate Web marketing with off-line activity. But should you choose to do so, vetting the candidates is essential. Look at their work and check references. Once the site is up and running, review it and make appropriate modifications at least once a month.