Problems are used to investigate decision-making processes and illustrate the administration and management of marketing operations. Marketing Research and Analysis. A study of the role of research in marketing decision-making, the research process, scientific method, information gathering techniques, and analysis and interpretation of research findings. International Marketing. 5 hours. A study of international marketing and the cultivation of international markets by business enterprises.
Emphasis is placed on formulating and implementing international marketing plans.
Logistics Management. 5 hours. Logistics activities including movement and storage of inventories and the dynamic forces affecting logistics decisions will be reviewed and discussed. Concepts, methods, and analytical techniques used by logistics managers to gain and retain competitive advantages will be examined. Topics include traffic management, inventory control, warehousing, and freight transportation. Behavioral Theory and Marketing.