Dealers decide whether to pass it on to customers.
The program is being watched by executives at General Motors and DaimlerChrysler, who are considering similar programs. We are moving our dealers to address what customers want. To counter dealer complaints about bias in the approval process, Ford hired J.D. Power and Associates, a leading quality-research firm, to evaluate the dealerships. But a small and vocal group of dealers, backed by several state dealer associations, plans to fight the pricing plan. They argue that it unfairly forces some dealers to pay higher prices for vehicles.