Consumers visit Cisco's site to attain product information, to purchase products, to establish a relationship with Cisco, to attain technical help, to seek employment or to give feedback to the company. Consumers visit McGuire Woods' site to attain information about the law firm and its lawyers, their areas of expertise and their office locations. They can find articles and discussions about various legal topics and can subscribe to various newsletters. Job seekers can find employment opportunities. Any site visitor can give feedback to the firm.
Cisco encourages and facilitates online purchasing, but offers alternate purchasing methods.
Its interactive relationships with customers and business partners are evident from the many interactive processes supported at this Web site. Cisco exhibits a high level of empathy with the consumer. This recognizes and validates the confusion and frustration experienced by many online consumers. This promises some type of reward and entices the consumer to explore further and to give Cisco some information about himself or herself. Cisco invites its European and Asian Web site visitors to use different servers to access its Web pages more quickly and in their native languages.