To introduce students to various marketing environmental, ethical, and social responsibility problems that may occur in a firm and to show the consequences of the decision they make. To enhance the development of the student as a more informed consumer. To stress the importance of market strategy planning and qualify marketing programs. To explain how total quality management can improve the implementation of various marketing strategies. These objectives will be accomplished through review and discussion of text material, business cases and supplementary readings.
All assignments have to submitted at or before the assigned time.
There will be three exams plus the final. In addition we will have a number of short projects. 14 October 24, Chapter 15 October 26.