Few people hold this belief in anything like a whole-hearted, entirely serious manner. But these unfortunates are very much in the minority. I can't help this. Probably, neither can you. But if you can restrict your personification of your PC to invective only, you'll deal with the thing better.
Human beings are social animals.
We try to have relationships with things. Only the most irritatingly abstruse of philosophers, or the rare enthusiastic animists, insist that a PC really has a mind. But humans are prone to see consciousness in things that don't have it, just as we see faces in things that aren't . It's the way our brains work . But the explanation's more likely to be something like an under-powered voltage regulator feeding juice to your AGP slot.