An example of this kind of thing is glass fiber replacing copper as a major communication medium. So the copper mines have come to a standstill. It's cheaper to recycle it than to mine new stuff. And glass, we're really not hard up for silicon. So glass is more efficient all around, and most of the rest of the copper will stay in the ground.
Environmental groups have a very limited online presence.
I'm not surprised that some environmental activist groups are a little slow to move quickly on this because there is often a bias against new technology among some environmentalists. But on the other hand, EcoNet has been around for a long time. EcoNet and PeaceNet were relatively early players on the Net. Three years ago, people were wringing their hands that the vaunted improvement in productivity that was supposed to come from technology had not actually occurred, and probably was never going to occur. And that turned out to be correct, but only temporarily correct, because greater productivity from information technology is now arriving.