UPS's expenditure on encryption technology could prove similarly profitable. Customers can thus feel comfortable sending their most confidential documents via UPS OnLine Courier service. The ultimate secure purchase over the Web. And as new technology becomes available, you will be able to download it from your PC to the smart chip. One is lack of competition between virtual and actual business sites.
Many BAMs hesitate to move to the Web for fear of cannibalizing their own business.
AmEx has no such qualms in offering on-line financial services for card members. The second hallmark is a recognized brand name associated with multiple products. The Internet gives them a place to market the brand name across another channel, so they gain revenue plus brand name, on a global basis. Traditional companies that get the Net are likely to be the model of future business. But careful selection means looking for more than an Internet alliance or new Website.