426 or permission of instructor. This course is designed to explore specific behaviors, skills, problems and issues associated with administrative roles in media organizations. The objective of the course is the preparation of students for administrative tasks. The course is recommended for graduate and professional students and a few undergraduates who are capable of completing the writing assignments. A basic text on Accounting is required.
Instructional methods are basically lecture and discussion including a number of guest lecturers.
Papers are required on Marketing, Time Management, Law, Engineering, Financial Management and other management related areas. Although the course is not concerned with production, students from outside the Communication area, i.e., Law, Business, Engineering, etc., are paired with Telecommunications majors for the observation of studio programs to assist them in understanding the production-related aspects of management. Society and Mass Media. Graduate standing or permission of instructor. The seminar examines such issues as economic concentration and ethics of the mass media.