We shot in the desert. We shot in the rain. We shot in all kinds of conditions. I can't imagine ever going back. Digital 35 mm film sound is more realistic, more dynamic, and more spectacular than analog 35 mm sound.
Digital sound is a powerful audience attraction.
Movie-goers listen to digital sound from CDs at home, so they want and expect digital sound in the theatre. Digital sound gives you a competitive edge. Today's movie-goers seek out digitally equipped theatres. That means exhibitors without digital sound are at a big disadvantage-and it's getting bigger as time goes on. It is an essential reason why so many people are going out to the movies these days, rather than just staying home to watch videos.