Conglomerates of related businesses, with synergies. First, uniform pioneer species. Low sustainability, then adaptation to diversity. Gradually evolve to be more sustainable. Soft and hard capital show difference with use.
Hard capital declines with use.
Soft capital have emergent properties which happen in parallel with consumptiveness. No better example of sustainability. Uses silicon, one of the most common substances on earth. Value is not in the raw materials, but on the drawing on the chip. Grow rich by gathering common materials, and combining them into complex products.