Resulted in millions increased spending annually. Disneyland parades are researched, coordinated and evaluated. Marketing directors recognize the need for specialized training.
Events attract consumers.
Can be used to attract people to new businesses. Launch of a new product. Appearance of a soap opera star at a shopping center. Bringing people together for purposes of remembrance, friendship, bonding group together. Award dinners Fairs Event manager s role Person of vision, energy and commitment.