Further information about the product may be conveyed to the customer using words and pictures or through the creative use of colours, shapes and sizes in the package design. Pictures and graphics must accurately represent what is inside the package. Unless someone has the opportunity to taste the product, the only chance you have of convincing a consumer to try it is through your packaging. Tour any supermarket and note what catches your eye, and why. This will convince you of the important role of your package design.
Graphic designers seem to have unlimited ability to design appealing labels.
To find a professional designer check your telephone book and talk to other business people to find out about their experience and to get recommendations. If you decide to have professionally designed labels, discuss prices, services and quality before making any decisions. Most supermarkets prefer to use product scanners so if you anticipate sales in these places it would be wise to include a UPC in your packaging design. Please read our Copyright and Privacy Policies .