By establishing a category for products the customers are more likely to view the other products and thus increase the chances for sales. Exclusive distribution can be beneficial since no one else can sell the products on the internet. This approach definitly puts the buyer in your market place and assures sales. Being linked from other web sites that are in different countries enables people from say, Spain, as in the case with the muscian Michel Huygen, to visit the USA and see what is available there on that countries web site. Many orders are now being generated from the Spain, and other countries due to this technique.
Every time there is an e-mail inquiry a respone is sent out immediately.
This one factor gives the customer the confidence that someone is interested in their needs and helps very much in closing a sale. There are other web sites that already have existing stores in the real world and also have put their stores on the internet. Banner exchanging is very helpful here. By putting the other stores banner on your web site any orders made at the other store is credited to your personal account. Mother Natures General Store is a good example of this tecchnique.