Therefore, in order to select an export item, the political environment of a country concerned should be studied. Information on the political environment of a country includes its social character, political system, state system, activities of political parties, its policies and laws, foreign policy, military moves, election situation and labor movement. The basic causes of a political crisis include a change of political system, social unrest, armed conflicts, war, international relations, etc. Therefore, the above-mentioned factors should not be overlooked in the research of political environments. Information on political environments should include not only the present political climate of a country but also prospects for its stability.
Economic environment is an important factor, which regulates the scale of a market.
Information on it includes data on the economic conditions of markets, purchasers, consumers, competitors in the markets, price levels, foreign currency conditions, tax rates, trade trends, resources, investments, etc. Among them, particularly important are economic growth, GNP, gross earnings per capita, industrial and agricultural conditions, saving and management of foreign currency, the saving bonds and international payments in a region concerned. As for information on social and cultural environment, languages, religions, customs, habits, a sense of beauty, educational levels, populations, etc. belong to this category. Social and cultural environments mold people's ways of living ways and values, influencing trade activities in terms of market demand. The language is a basic means of communication.