Here you want to determine where you plan to market your services. Demographic Background is important. In this section, you should do your homework and determine who the people are that you want to attract. Learn as much as possible. This will help you develop a strategic marketing plan.
Approaches make up the plan.
This is very important because it is a map of how you will get from A to B. Think stategically about what months you will do what activities. Lastly, remember the budget.