Today's consumers are desperately seeking individuality. As this desire for personal attention grows, consumers spend more time personalizing the gifts they give. A lack of time to search high and low for unique gifts. The solution, in many cases, is the gift of flowers.
Floral arrangements are one of the easiest gifts to customize.
With the hundreds of sizes, shapes and colors flowers come in, the possibilities are endless. However, one out of four people feel uncomfortable when ordering flowers because either they don't know flower names or don't know how to describe what they want. An additional 20 percent are only comfortable when they order the same flowers each time. Knowing flower names is not something consumers need to be concerned about. Consumers already have the proper tools to order the perfect flower arrangement.