Opportunity Intelligence Opportunity Intelligence . . . Is an area within Competitive Intelligence - is focused on idea gathering and channeling, not threat assessment. It is based on the thought that ideas abound, but are rarely taken advantage of because of a lack of a process to collect and channel the ideas.
Ideas originate from everywhere.
Employees and managers read magazines, newspapers, trade journals, view external databases, read vast numbers of documents, consult with experts, attend trade shows, attend club meetings, speak with sales representatives, interact with customers, conduct interviews, interact with suppliers, chat at lunch, and socialize with industry and competitor counterparts. If the ideas do not directly impact their respective areas of responsibility, even if involving the keenest of ideas, likely nothing. We have developed a seminar that will wake your managers up to the rich ROI potential of Opportunity Intelligence . It will instill in them the value of idea collection, and give them a methodological place to start from.