A must for present and future business owners. The following three books are our top book recommendations. For a complete list and description of featured books and audio programs related to Sales and Marketing please see the left side bar. From writing a business plan and getting financed to the ins and outs of server hardware, readers get both the technical tips and the business strategies they need to succeed. The power of storytelling and ancient fables makes The Greatest Salesman in the World a classic for all intrigued by the world of business.
Many books claim to teach the secrets of success.
Both practically and metaphorically, The Greatest Salesman in the World achieves this goal. Drawing on case studies of companies and organizations as diverse as Boeing, Babson College, National Semiconductor, Hertz, PhotoDisc, and Wells Fargo, Seybold identifies what makes e-commerce work successfully. She argues that any e-commerce initiative has to begin with the customer. Click here for recommended list of Sales and Marketing Books Click here for our recommended list of Sales and Marketing Products Click here for our Sales and Marketing articles. Click here for our recommended list of Sales and Marketing sites.