The 10 Tenets of Life Insurance Life insurance is a combination of caring, common sense and character. No one has a lease on life. If you don't die before age 65, you will die after 65. No one is promised tomorrow.
Life insurance is like a parachute.
You have to buy it before you need it. When you know you need life insurance, it's too late. A liability should not outlive the person who created it. Life insurance is paid for whether you buy it or not. Either you pay for it today or your family or business will pay for it tomorrow in terms of doing without.