Show them the power and love and life offering of Christ. They are at a good age for hearing the message that they pushed away when they were first rebelling against their parents' generation. Unlike Gen Xers who are hearing the gospel in a context of little cultural Christianity, the boomers did have some Christian context in their earlier years. Now as they get older, even though they fight aging with cosmetic surgery and creams and dyes, they sense that life is moving on. They are more open to examining that which they once rejected.
Life can feel empty when it begins to show where all the dead-ends are.
The gospel can be brought anew to a people who know that life as they tried it really doesn't work without God. Many are exploring church and old truths again. It's a good time to welcome them and give them solid biblical principles that they can discuss with their peers and apply to their lives. Saving the Millennial Generation, Dawson McAllister, Thomas Nelson Publishers, 1999. The War is ended, the future looks bright.