According to Hershkowitz, the LandSafe team has gained more control over its data, and it now has the ability to look at all three data sources at one time, rather than having to scrutinize three different kinds of information and manually integrate them. Data is now easier to maintain, and the team can quickly design the manner in which they want data to appear. The ability to easily write new application features to provide additional functionality to users is also a key benefit. Had I previously gone to the outsourced data group and asked them to develop this, it would have been a major project. Using the current system, it's a matter of days.
Dependability is also a key factor in the mortgage world.
Loans are sold to other companies that have standards for setting prices based on risk. With the new solution, LandSafe has the ability to deliver the valid, full credit data necessary to deal with risk evaluation. And another model enables someone who may not have previously provided credit to customers to do so efficiently, enjoying incremental profitability. LandSafe offers the vendor the Internet interface, the ability to label that interface, a portion of the profit on each transaction, and the analytics that enable doing business at higher margins. Internet access, with voice recognition technology, and through smart call routing technology, for example.