We generally call it niche marketing and customer service. My favorite espresso stand makes a great decaf soy mocha that tastes just like the real thing. Community of place. Washington CEO distributes to readers that all live in the same state and share many of the same issues and concerns. Whether the issue is taxes, health care, low unemployment and hiring, or transportation, we look at them through the eyes of Spokane, Yakima, Grays Harbor, Richland, Everett, and on around the state, something the magazines listed above can never do.
Every successful business follows the location, location, location mantra.
My favorite espresso stand is actually just around the corner from my house. Community of relationship. We at Washington CEO believe that most CEOs don't want to be told how to run their companies, but they love to read about their peers and how they are being successful in their businesses. These personalities are people they may be doing business with now or maybe they see them at the club or at fundraisers. We have worked at developing relationships around Washington state and view the six events we put on throughout the year as a way to foster them, including our E-Commerce Summit coming up on Sept. 21.