There are many issues to be resolved concerning digital commerce. Over the past two decades, power has been shifting towards the consumer and this form of commerce will accelerate this process. We still do not know whether the commercial power will be held by merchandisers, distributors or shopping service providers. We should be listening very carefully to what the consumer wants because the consumer will make the final decision. But in the early days we need to experiment and learn.
Failures aimed in the right direction are part of the innovation process.
Creating the proper culture from the start will enable your employees to become self empowered and creatively deal with the many hurdles and issues that lie ahead. Fortunately, WWW sites are relatively inexpensive and can be changed quickly. Today we can begin the learning process. Digital commerce will provide some incredible information that when combined with customer feedback can help greatly to effectively market your service to your traditional markets as well. Not so far off into the future the scene will change dramatically.