It holds the reader's attention. Relevant anecdotes and details enrich the central theme or storyline.
Ideas are fresh and original.
Relevant, telling, quality details give the reader important information that goes beyond the obvious or predictable. The writer develops the topic in an enlightening, purposeful way that makes a point or tells a story. Every piece adds something to the whole. The writer is beginning to define the topic, even though development is still basic or general. Ideas are reasonably clear, though they may not be detailed, personalized, or expanded enough to show indepth understanding or a strong sense of purpose.