They will believe that marketing to freshmen to improve retention is as vital as marketing to prospective students. They will commit to recruiting college graduates, not merely a freshman class. They will understand the theory behind each decision made and be able to spread that understanding. They will make synergy an inherent part of the workplace. They will work to provide the kind of environment in which teamwork can thrive, in which everyone can think, plan, research, strategize, implement, and evaluate synergistically.
Enrollment management evolves without ego or fanfare.
References Hossler, D. 1984. College Entrance Examination Board. Hossler, D., et al. 1990. The Strategic Management of College Enrollments. Kemerer, F., J.V. Baldridge, and K. Green.