Leadership skills will be one factor evaluated in participation. Hawkins, Delbert, Roger Best, and Kenneth Coney, Consumer Behavior , McGraw-Hill, 7th Edition. Village Commons, Marketing 625. Project book selected by each student. There are two examinations in this course.
Every exam is part objective and part essay.
Each is worth 100 points. Arrangements should be made as soon as possible with the professor. OR Be assigned and develop an entire assignment by yourself. A complete written paper and oral presentation will be made on the DeKalb campus. Students who hand in projects, reports, or any other required work late will be penalized one letter grade for each day the assignment is late.