All 'Electrolux by Toshiba' products will express the design concept of 'Real Modern' and bring the latest in European design into the Japanese home. Products in the series will be selected by Toshiba from the Electrolux catalogue or expressly designed by Electrolux and manufactured by Toshiba. Toshiba will support them with its present sales and services channels. The full line-up will include refrigerators, freezers, toasters, vacuum cleaners and a variety of kitchen equipment. Toshiba forecasts that the series will achieve sales of 15 billion yen in FY2003.
All products are open priced.
Electrolux is the world's largest producer of powered appliances for kitchen, cleaning and outdoor use, such as refrigerators, washing machines, cookers, vacuum cleaners, chain saws, lawn mowers, and garden tractors. In 2000, Group sales were SEK 125 billion and the Group had 91,000 employees. Every year, customers in more than 150 countries buy more than 55 million Electrolux Group products for both consumer and professional use. The Electrolux Group includes famous appliance brands such as Electrolux, AEG, Zanussi, Frigidaire, Eureka, and Husqvarna. Toshiba Corporation is a leader in information and communications systems, electronic components, consumer products, and power systems.