Our goal is to create awareness of the fact that social studies teaches students to be effective citizens. The key to this campaign is collaboration between the national office, state and local councils, and individual members. The national staff will reach out to the national news media, education associations, and governmental leaders, among other groups. However, one of the most important roles for the national staff is to provide guidance and materials for members, because members can turn this campaign into a grass roots effort that can create awareness of the importance of social studies in every corner of the country. Active member involvement is the cornerstone of any national organization's campaign to raise awareness.
All campaigns revolve a central theme or message.
This theme both corrects a misconception about social studies education and focuses on the true value of what we do. We need to communicate that social studies is changing to meet the challenges of today's world. It is not enough for students to memorize dates or locations on a map. Today's social studies provides students with the knowledge, thinking skills and experiences that will allow them to grow into effective citizens. That's the Today's Social Studies part of the theme.