This is a large market, and it's one that is dominated by large players. It has been difficult for me to get most people to pay much attention to the opportunities for non-entertainment related business, in part because it's difficult for them to see that there IS a sizable business opportunity. I think it would be very useful to all of us to clearly state that the size of the business opportunities for influential information provision are larger than the size of the opportunities for entertainment. This is where I would like your help. Influential information takes many forms.
Advertising is one.
However, there are many other kinds of influential communication, some of which I have seen discussed in this forum. In my fumbling attempts to do research, I haven't found any good sources of information to determine how much businesses spend on these kinds of communication. One approach that I thought might be useful is to try to find breakdowns of the costs incurred by companies in different industries or markets. This is a fake email address. So many old members of this list were getting spam generated from siphons trolling the archives that I replaced all email addresses with randomly generated spam traps that forward mail to spam fighters.