The challenge persists for e-businesses to practice balance and learn from the advertising industry's foray into world markets over the past several decades. A company must build sites for Tokyo and Paris as well. Many commonly referred-to problems need not develop into major hurdles to a company's success overseas. This is a trend that has been evolving for more than 20 years. Firms also note tricky customs rules that complicate shipping orders and make e-commerce more effective in some companies rather than others, but Parr plays down the inconveniences.
Express companies can help companies manage the issues of getting something delivered overseas.
There are ways around the problem.