So far I have been mainly concerned with that Christian ethical tradition which makes use of product the central ethical matter. One central strand in Western ethical thinking places the virtues at the defining heart of ethics.
Ethical action is the cultivation of virtues.
They include honesty, charity, perseverance, fortitude, chastity, fidelity, courage and many others. But when we look at the characterization of both products and processes as ethical in the EI literature, what is striking is the sheer absence of such virtues. The exception again might be pornography and arguably some forms of gambling. But again, the key word is 'arguably'. Gambling is not obviously, clearly and always and gravely a departure from the virtues.