This can result in a considerable cost savings, as there is no mark-up in price at each of these stages. Traditional retailing and the distribution system is seriously challenged by this development, especially for information products like software that can be delivered by the web directly. Most can be answered in a short paragraph or two. Each item is worth 10 points. The two axes are useful in showing differences among media in ways relevant to marketing.
Dynamic media are fast to adapt and change in response to users and events.
For the same reasons, the web is a more personal media than, say, broadcast, because the message can be sculpted to a particular individual. For more, see this link and figure 5 in it. We discussed a number of characteristics of a new technical change or product that influence its eventual purchase and use. Describe any two of these. Characteristics described came from Roger's Diffusion of Innovations, and class slides.