A clear, plastic coating applied to paper to enhance its durability, or the act of applying this coating. Laminates are available in varying degrees of rigidity. Most lettershops offer printing services including laser and inkjet printing. In direct mail, this is a second, shorter letter or note included with the promotional package. One-color illustrations that can be printed without halftones.
Logos can include graphic elements, type or both.
An electronic graphics compression equation that reduces file size with no loss of image information. Lossless compression formats, like GIF , are typically used for line art or logos, where any information loss would be noticeable. An electronic graphics compression equation that reduces file size, but also loses a small amount of image information. Lossy compression formats, like JPEG , are typically used for photographs, where slight information loss is not noticeable. Copyright 2000 5MetaCom.