Fans cite rising ticket prices as their main concern, but say they still get value for money and are optimistic for the future. It was carried out by the Sir Norman Chester Centre for football research at Leicester University. More people than ever take children to matches, highlighting the growing safety of modern grounds and the decrease of hooliganism. However, there were regional differences. Clubs do not attract ethnic minority fans, even when their grounds are located in predominantly non-white areas.
Fans spend more than ever following their teams.
The cost varies with the club. Five Premiership clubs have frozen season ticket prices for this season, while Sunderland has reduced them for next season. Fans also remain incredibly loyal. The debate over whether standing should be allowed is addressed.