They make false claims. To keep everything clear, sub-headings are usually labeled with capital letters. Keep in mind that outlines are supposed to help you. Dividing your outlines into Roman numbers, capital letters, and so on keeps the outline clear and prevents it from becoming too vague or confused. Outlines should enable you to have a good idea of what you want to say in your paper, as well as where in the paper you want to say it.
Hair sprays create instant beauty.
Soaps remove stains by magic. Most TV commercials are basically dishonest. They appeal to the emotions. They make false claims. Hair sprays create instant beauty.