Be certain to open the flue. You can make sure your chimney is drawing air by lighting the end of a piece of paper. If the smoke rises rapidly up the chimney, go ahead and light your fire. Never use lighter fluid to start a hearth fire. Lighter fluid is for charcoal grills.
Fire Starters are for fireplaces and wood-burning stoves.
It is extermely hazardous to use a combustible liquid indoors. Don't even think of doing this - it has been the cause of many fires in places where they didn't belong. Use a screen to protect adjacent floors and furniture. As a fire burns, embers will make a characteristic popping sound as moisture is released from the wood. Most of these will be drawn up the chimney.