In advertising and public relations, curves and surprises are a way of life. It's when you don't encounter surprises that something may be wrong. We're very agile at handling the unexpected. When a pitch comes in from the left, we just catch it. You need to know when to pull back from advising a client that his or her decision is not the best one.
Advertising is a cutting-edge business.
In order to keep up with changes in the industry, you have to constantly reinvent yourself and leave no stones unturned. There is always something else you can do for your client. And if there is something else to do, I'm already doing it. Your successes and failures are yours and yours alone. The only other person you need to please is your client.