The Apple Masters program recognizes creative people whose work features Apple computers. All three of these presenters made compelling presentations. He discussed issues involved in designing interactive media focusing on how technology has caught up with, or failed to catch up with, human communication. It's a buzzword. The technology of our communications has failed to catch up with our non-technological communications.
Human communication provides a critical model for interactivity.
When you're talking to one other person, you'll talk about whatever is of mutual interest. There's no way you'll talk about something that doesn't interest either of you. Adams identified conversation as an ideal model for interactivity. He mentioned the Eliza program, an extremely compelling application where the program played the role of a psychiatrist - reframing input from the user as questions. Related to this, Adams suggested that interactivity is really a natural form for stories.