Although Olds's demographics were starting to improve, with younger, more educated buyers, it wasn't enough, Wagoner said. As the opening session's keynote speaker, Wagoner stressed the importance of better communication with dealers, an area he said GM has emphasized in the past year. Wagoner predicted 2001 industry sales of 16 million to 16.5 million. The Fed's interest rate cuts helped make January sales better, he said, and should be followed by additional ones.
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