Can Mean Going Under Internet businesses depend on their Web sites being available when their customers are.
Downtime is expensive because a customer that clicks away can be lost forever.
No Internet business can afford to go down for long. Going down can be a leading cause of going under, especially for start-ups. In the old days, when a computer system crashed, companies could call a help desk to get the system back in business. In the meantime, they had procedures in place to do things the old way, by hand. The outside sales force was able to keep making calls so the revenue stream still flowed.