KIT Our other sites Express Computer IT People Network Magazine Express travel Business Traveller Express Pharma Pulse Healthcare Mgmt. The emergence of upmarket restaurants in Mumbai has caused the captains of the restaurants business to find new strategy to have a cutting edge over the competition. Niche restaurants are formulating new strategies to siphon guests from the traditional hotel restaurants. The trend of Sunday brunches till recently in the star hotels is now the USP of the niche restaurants. Olive Bar and Kitchen, Indigo, Sidewok and Athena are few restaurants that have used the concept of brunch as a marketing strategy.
Brunches are an excellent break from the cumbersome and hectic life of Mumbai.
Brunches offered by these restaurants are priced very high. Athena offers gimmicks like magic shows, face paintings, jugglers along with a live band. Athena calls their brunches 'Family Affair' and says that they want to involve the whole family in it. We also have termed our brunch as a 'Family Affair'. The food has a wider variety then the normal buffet with more inclusions of salads and desserts.