For it, we need new, innovative products, services and contents. The focus should be shifted from the infrastructure to content and its production. In the future, content products and services will account for most of the added value. The relationship between technology and content has been discussed extensively. In a period of rapid development of the new economy, culture is a major source of innovation.
Immaterial production is at the core of the new economy.
The cultural industries or the creative industries are the key to creating new professions and new job opportunities and to meeting people's needs. As we see, there is a close link between culture and the economy in the cyber world. The cultural attributes of products and services are among the foremost characteristics of the new economy. Sensations-producing qualities, storytelling and other intangible values are becoming more and more important both in the world market and for the consumer on the national level. Since professional and business activities can be located anywhere, even in remote areas, there is a strong regional policy aspect in the development of the information society.