Write a conspiracy theory about evil henchmen trying to adulterate the world's peanut butter supply. Play beach volleyball in it if you don't have a beach nearby. Fill Ziploc bags with it to make great contour pillows. Drop globs of it onto the stove to see if it's hot yet. Look it up in the phone book.
Heat treat it.
See if it's more durable. Put a glop of it on your side table. Use it as an ashtray. Refinish the side table with it after you quit smoking. Download it off the web.