Know your market Author-publishers tend to serve niche markets with their books. Such market areas contain relatively few prospects but each person contacted presents a high potential value - the people most likely to buy. This minority must be found - and cherished. Find those who have the greatest need for the book, those who would benefit most, those most likely to buy frequently. Write a lot of books and build an extensive backlist or as individual author-publishers gain advantage by combining with other individual publishers for part of the selling campaign.
Joint mailings reduce costs, and offer greater interest and choice to customers.
This is one rationale behind Author - Publisher Network , an association of writers who publish their own material. Cleaning Clean the mailing list of any duplicate names and addresses. Doubles weaken credibility, they create a bad image as no-one wants to receive the same letter twice. Once clean and respectable the mailing list can be sorted into a Postcode order ready for the postman. All rights reserved.