The message is critically important. Ironically, the messenger is too. That small print shop multiplied by 22 million more small businesses in the U.S. could play a big role in America's crusade for energy efficiency and climate stability. The global thinking on climate change has already been done.
Climatologists agree that worldwide temperatures are rising due to human activities.
A new poll by the Mellman Group for the World Wildlife Fund reveals that 66 percent of Americans see climate change as a serious threat that is likely to get worse. While major business organizations, labor unions, environmental groups and political interests prepare for the complex, multi- national negotiations in December, the pressure is on the rest of us to take steps to reduce our energy consumption. Energy use is the main cause of global warming, due to excess emissions of carbon dioxide, methane and other greenhouse gases which trap heat in the atmosphere. Fortunately, cutting energy use doesn't have to mean freezing in the dark. This is where small business fits into the big picture.