In fact, the innovation that's come out of that organization has been one of the best-kept secrets in the industry. We're changing that by letting the world know what a tremendous asset we have in the Labs. Now, that connection between the Labs and the business is important and we don't want to sever that connection. But you also need to remember, HP was founded by two inventors 60 years ago. We can, and do, invent different ways of working and new business models, in addition to new technology.
Digital photography is one area.
We have some of the world's best color scientists who have written algorithms for a chip that will go into a digital camera that will virtually guarantee you a perfectly exposed picture every time. Vivid, natural colors, sharp focus and no more images lost in the shadows or bright lights. Our technology is going to revolutionize the world of consumer photography. We're also doing some ground-breaking work in advanced storage technologies. One, called ARS, or Atomic Resolution Storage, holds the promise of storage densities a thousand times greater than those that exist today.