Buyers feel more comfortable dealing with an owner.
Many times, prospective buyers feel more comfortable speaking directly with the owners when they are looking at a house. Buyers feel that since the owners live there and have an ownership in the property, they will have more information. Many buyers also feel that they may be able to make a better deal by going directly to the owner, knowing that a sales commission will not be part of the asking price. Owners benefit from their improvements . Owners who have exceptionally well-maintained properties become upset when they realize that the real estate agent may spend a few hours in the process of selling their home and walk away with a big part of their equity as a commission.