This is an audience waiting for its own voice. Home Sweet Office invites 43 million workers to take a break and spend part of each week with a new community of friends, hosts and guests who provide valuable information, advice, and inspiration for this new, dynamic and expanding base of consumers. It is a show to inspire and inform people to change the way they work by telling the stories and secrets of people who have successfully transformed their lives through the leveraging of creativity and technology. The series provides a catalyst for community for small business and home-based workers, telecommuters and independent professionals. The show establishes a platform for sharing information, networking, introducing new technologies and new efficiencies, survival skills and self-management practices that empower the isolated home worker and keep her or him connected.
Good programs tell good stories about people.
Good programs build viewer loyalty by presenting a group of people that the viewer comes to know and like, and wants to spend time with each week.