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Laughter really is the best medicine.
Read this review. Read past issues of the Advertising Tips newsletter . In a recent Tip, I mentioned the possibility of using two-sided ads, i.e. ads that give both positive and negative aspects of your own product in order to increase the credibility of your claims. However, there's another form of the two-sided ad, and that's the one that compares your product with your competitor's. If you look and listen closely, you'll notice that many of the Big Players are using this technique in their advertising.