You can't treat them that way and expect to grow your practice. Good marketing communications uses patient information to create personalized, relevant messages that speak to the unique needs of each patient. Use multiple methods of communications. We live in a media-saturated world. Maximize your available resources.
Any dentist can capture new patients by throwing large amounts of money into the mix.
However, profitably growing your practice requires getting the most results for the least amount of money. That requires testing various approaches, identifying what works and what doesn't, and focusing your efforts on the tools and techniques that generate the best return on your investment. Once you understand these four principles, you can begin the process of effectively growing your practice. Just as your personality plays a large role in attracting and retaining patients, it also has a lot to do with how you build your practice. Some dentists prefer aggressive, hard-hitting marketing campaigns that involve high visibility.