ZapMe does not care about the health, development, or well-being of children or families. Nader noted that the similarly coercive Channel One program of direct advertising now reaches about eight million children each day in schools. The targeting of children with ads is booming because the children's market is seen as an increasingly profitable one. Parents, not corporations, should raise children.
Ad agencies target children with an enormous number of commercials.
For example, According to Consumer Reports , the average American child views more than 30,000 television commercials each year. Commercial Alert is a new project to help parents, children, and communities defend themselves against harmful, immoral or intrusive advertising and marketing, and the excesses of commercialism.