They were trying to really hype up the psychedelic end, but I wanted this to be a classy, upscale business,'' he says. And he got the desired ''buzz'' in Richmond. His T-shirts are visible all over town. Catchy free ads could help your business, too. Your enterprise might not be as exotic as mushrooms, or as juicy as a steak house with an attitude, but there's no telling what will inspire the agency muses given the chance.
Creative freedom is a small price to pay.
Despite the appeal of getting top creative work for free, it's not for everyone. IN A RUSH Free projects are squeezed in between paying clients and demanding deadlines. In return for their services, ad agencies demand creative freedom. The resulting ads can be irreverent, even startling. While agencies will give you many services free, there may be some expenses, such as printing or buying ad space.