Our Focus Group, Personal Interview, and Observational Research Services Focus Groups Like regular focus groups, sessions with hypnotized people include a moderator who asks about preferences, feelings, and beliefs associated with particular products or services. However, under hypnosis, people are more likely to describe their motives and emotions honestly and directly, and to clearly remember past experiences with products and services.
Hypnosis reveals the personal side of people.
There's no other way to get such deep insights about people than when they're hypnotized. We use hypnosis with sensitizing, motivational probing, visualization, and regressive and projective storytelling in focus groups to explore attitudes, emotions, and perceptions about products, services, or programs in an interactive setting. That provides both literal and hidden insights into the psychology of peoples' motives and behavior. The information gathered in hypnosis groups is more complex than what's accessible from normal interactions between people. If you aren't finding the deeper meanings, emotions, and motives you're looking for in regular focus groups, be sure to contact us.