Principles of Marketing -Identification and analysis of relevant opportunities and constraints in consumer and industrial target markets. Management of the marketing mix including product planning, distribution institutions and activities, promotion and pricing. Two courses basic to Marketing understanding required before other Marketing specific classes. Fundamentals of Marketing Research -The primary tool for exploring new opportunities in the marketplace. Implications for marketing planning, analysis and management.
Emphasis is on applying marketing principles in an academically guided setting.
Minimum requirements include a written proposal and a comprehensive final report. Personal selling activities are acceptable only under special circumstances. The course is based around a market research project completed for a real business client. Emphasis on industrial selling. Retail Management -Administration and strategic planning in large and small retail firms.