This level of service could become a financial burden to smaller operators in the state. The firm provides a wide range of accounting and consulting services to a diversified client base throughout the greater New England region. Mass. Cost Vs. Better to be part of a story. There are many ways to participate with the media.
Costs often involve no more than the paper, desktop printing and employee time.
Nor will the postage break the budget. Even given cheap production, the bottom-line return on a release may be hard to gauge. Also, having press releases published is great for staff morale. It helps further cement the relationship with that client. Larson also collects publicity that results from their press releases and other efforts, and shares the results on the firm's intranet monthly.