In this article some unfair practices related to software pricing will be described. Firstly problem of designing certain solution for second and next time and influence of this fact on effort estimation and price will be considered. Then some unfair practices related to website business such as unfair increasing statistic visitors counters in order to overpricing advertisement, pre-buying popular website addresses, stealing website's ideas and designs will be described. As an conclusion methods of estimating effort and of setting a price will be compared and the gap between them will be discussed. The main purpose of this article will be to prove an argument, that there exists fir software pricing method based on effort estimation.
Issues mentioned are ethical dilemmas existent in business and social environment.
Statements of the article may influence conflicts on customer - producer cooperation on software market. All Pictures reproduced with the kind permission of Kula Studios.