You can download free Web Position trial software which will analyse your pages and give you an insight into how each of the search engines operate. In light of the above it makes sense to have different doorway pages for different search engines, catering specifically for ranking with different criteria. If you have web pages with specific subject areas, products, services or even localities then specific doorway pages can be created for each one, concentrating on the keyword content and meta tags specific to those pages. It is therefore worthwhile considering the registration of keyword-rich domain names for your doorway pages. Customers can enter at these doorway domain pages from search engines and then click-on to the central domain.
Banners are the rectangular advertisements at the top of a web page which promote a web site.
Visitors can click on these banner advertisements to be taken to your web site. A banner acts as a billboard, advertising your site to passers-by, and is a powerful tool for driving traffic to your web site. With well over 100 million Web pages now online, a lone web site has been likened to erecting a billboard in the desert. No matter how good your site, if no one sees it you won't get a return on your investment. Most people now realise that building a Web site is only the first step to promoting a business on the Internet, and for smaller sites, the key to success is to get noticed.