By placing colored bars along the edges of each page in a proposal, you can make it easy for readers to locate desired information without referring to an index or table of contents. These will help tie the publication together and make it easier for readers to categorize the information being presented. You can also use color to organize, or pace, your reader's progress through your publication. Color can be used to indicate the beginning, middle and end of your publication. Most importantly, you can use color to indicate importance.
Color attracts attention.
Color works like a magnet, directing the reader's attention. Colors can be used to draw attention to items in a list. The bullets or numbers can be set in a contrasting color. You can use color to emphasize key words in a headline. Or use color to describe or identify levels in an organization chart.