Now the Net and other new tools are loosening the grip. Most of the big media companies have dedicated units specializing in cross-platform marketing and advertising. Nothing will impact the delivery of entertainment content online more than the increased availability of broadband. As take-up increases around Asia, marketers are looking at ways of giving their users a richer online experience. The arrival of a variety of digital technologies is making it easier for broadcasters to make significant improvements to sports broadcasts - high speed, high quality and low cost.
Innovative products are a boon to sports broadcasting.
This article takes a look at how online broadcast facilities providers send streams to the edge of the network and bypass many of the bottlenecks associated with the Internet.