If the new SUV owner simply by ownership has a false sense of security, then their tendency to drive with greater confidence believing that they're impervious to anything while in the SUV can become dangerous to the driver and those around them. An agressive driver with an attitude is best to stay off the road no matter what they're driving. This is a psycological issue of perception. Greater driving education and an understanding of how you need to handle and SUV is one way to address this 'issue' and to instill safety techniques and correct perceptions in the minds of all SUV owners. The lack of utility vehicle driving experience exhibited by the Samurai drivers was the most important factor in many of the rollover events reviewed by the agency.
Emphasis is on personal and vehicle safety, environmental awareness and fun.
United Four Wheel Drive Associations is an International organization for recreational four wheel drive enthusiasts. Their drivetrains are not built to tow nor are the access points easy for loading, and with the back windows not available in some versions, then your visibility is impaired. But if you want a Van or a minivan, then that's fine, and there still may be a market for continued sales in that division. In the case of the SUV, it combines this needs in a package that is appealing to many. The added safety features of having 4WD also provides an element of concern to those living in areas with snow or mud or gravel.