But the right ones will. To find enough of the right ones, you may have to kiss a lot of frogs. Marketing had better feed selling. Once a young company is positioned, if its marketing program isn't specifically designed to fulfill its current sales objectives, its marketing effort should be re-evaluated. Only current results can create future possibilities.
Exit strategy is a marketing issue.
A niche market is not the same as a true marketing opportunity. Until a true marketing opportunity is explicitly demonstrated, the venture opportunity is not concrete. In other words, don't start marketing until you are certain that the effort makes sense. Every company should develop and use a succinct written business plan to guide its operations. The plan should present the company s business model, its specific market opportunity, its targeted customers, the benefits and competitive advantages of its products or services, its protection strategy, the company s marketing and selling activities, the credentials of its management team and advisors, the company s funding to date, its current requirements, and a financial forecast.