Hot Hot Hot got a discount. The colorful, eye-catching area got a lot of attention from consumers and the media. One of the most important things to remember about design is that most visitors will be reaching your site using modems, not leased lines. Even if you have the most exciting interactive graphic on the entire Web, if it takes too long to load, nobody will look at it a second time. The classic mistake many small companies make is to include a large company logo or scanned photograph of employees on their homepage.
Color graphics take up the most storage space on the computer and are much slower to load than text.
By the time customers complain, it's too late to recapture those visitors who left without complaining. Many companies that launch a Web site soon realize that it takes a lot of time and effort to keep it current and interesting. At some point, most companies appoint or hire a Webmaster to take over this project. At the beginning, though, it may fall on you. Ask the designer about the experiences of their other clients, and consider calling these clients directly to hear about their adventures.