A big mistake businesses often make is to sell directly in every communication they produce. Versus Wants Multi-step marketing is far more effective. Simply seek an immediate response by offering a free report, item, or service. And after they've been enticed with free information, products, or services, they are pre-sold and ready to do business. While consulting for cosmetic surgeons, this process proved to be vital.
Doctors first advertise a free information kit which explains the procedure and benefits.
People who respond fit the required demographic. People who need your products or services may fit your demographics. But people who want them fit your psychographics. A hair transplant surgeon's demographics encompass those who have hair loss. But psychographics are comprised of people who have hair loss and want to do something about it.