It's really quite simple to develop a good web site if you just keep in mind the needs of your typical users, and then add unobtrusive navigational controls so that atypical users can find the information that they want. A good web site presents information in pieces that are easily digested by a typical user. Ways to navigate to more detailed information must be clearly recognizable. The main page should provide clear ways for each user to find the kind of information that they want. Properties of a good web site Provides concise and useful information.
Customers are impatient.
Makes detailed information readily available to those who want it. Has a consistent look and feel. Is easy to use and navigate. Keeps customer information confidential and secure. Properties of a bad web site Violates one or more of the properties of a good web site.