This concern points to the urgent need for a thoughtful, thorough and fair discussion of ways to secure individual privacy, foster strong ethical behavior and harness the incredible power of the Internet to improve the quality of healthcare for all Americans. This paper takes a look at trends for 2000, a pivotal year in which the Internet and the rest of the world become much more closely linked. More than 10.3 million Americans have changed their opinions of financial services brands over the past year as a result of information retrieved online. In this age of 'Me, too' Web sites, understanding your customers is not merely the key to profitability, it is the key to survival. Consumers gain by getting offers for products and services that interest them.
Companies gain by focusing their marketing efforts on the most receptive consumers.