Join California lawyer and author of the 'Ask a Lawyer' book series Steve Strauss as he answers your small business questions. Selected questions and answers will be posted weekly. A new Yellow Page directory recently started in our area.
Lets start with the good news.
The Yellow Pages are a proven way to get customers and make money. Almost every home has the Yellow Pages, and when they are opened, the users are in the mood to buy. Many businesses sincerely believe that they would be unable to keep their doors open without being able to advertise in the Yellow Pages. The downside of using them is that buying an ad in the book is expensive, quite expensive. Well, it depends.