Many businesses would rather contract with a firm than hire more full-time workers. Projected employment growth varies by industry. For example, business services industries will hire a large number of marketing and public relations managers. In these industries, growth will be much faster than average. These industries include computer and data processing, management, and public relations firms.
Average growth is projected in manufacturing industries.
Marketing and public relations manager jobs are highly sought after. Therefore, competition for these jobs will be strong. College graduates who have experience, a high level of creativity, and strong communication skills should have the best job opportunities. Those who are familiar with new media and interactive marketing should do well. The educational background of marketing and public relations managers varies widely.