On the web, your pages are permanent, and you can promote them as much as you want and people will continue increasing the accesses made. If it's a movie or a picture, it will bring up the appropriate viewer, and so on. It is propaganda. A few months ago, an advertisement on the net would've been flamed to ashes. Now there is a weak response, and the people who opposed this are fighting a losing war.
Advertisers continue to spam the net.
In fact, I predict that many people simply won't even figure out how to FTP or read news from the prompt, just like many people don't figure out how to do send mail from the prompt and instead type in a number or click on the mail icon for their favourite mailer, since they can do this at the click of a button. Again, this isn't necessarily A Bad Thing. What this means, however, is that there will be a dichotomy that will exist on the Internet. The advantages that the people who do have access to the internal workings of the system is left to your imagination. People, visionaries and otherwise, can put forth their agenda with ease.