Communicators needs to 'speak the language' of their audience.
In order to be prepared, agribusiness companies should staff with the future in mind. Future necessary skills will include a wide range of skills in technology, agronomics, and networking. Success in this 'brave new world' will be determined by the accumulative adaptability of human resource needs. The article emphasizes the role that technology will play in the future. On tomorrow s farm, crop improvements will be led by 'information management,' which will involve integrating emerging technologies to aid in decision-making and communication.