This is expected to help pull down the company s raw material costs. Cadbury improved market penetration by focusing on small lines and below the line sales and marketing activities. Analysts say launching the variants of Perk mint, mango and strawberry have helped the company counter the stagnation that followed Perk after its initial launch. Cadbury has achieved a penetration level of 20 per cent in the urban areas in 1999 against 19 per cent the previous year. The company is increasing the penetration to 24 per cent in the next couple of years.
Efforts are also on to reach smaller towns and increase outlets.
Thesales growth in value as well as volume wasalso spurred by increasing distribution by around 80,000 outlets. You may customize the values of the above three variables to suit your website. Simply insert your own values between the double-quotes.