Now that we're into the fourth year of the Important Announcement series, it is intriguing to review past newsletters and see which ideas were fads and which were trends.
Fads go in and out of fashion relatively quickly while trends endure.
Think back to the 1970's. In today's business, its especially challenging to differentiate fads vs. trends. There is so much technological and cultural change happening now that it boggles the mind and confounds business forecasters. Yet, we need to analyze what's happening and make business judgments accordingly. Constant change in the entertainment and communications industries run the risk of creating chaos on all levels.