Think of innovation as fun. Innovation kills boredom. Think of innovation constantly. Act on innovation. Do not let your good ideas wither.
Innovation is no longer optional.
If you feel your business is slipping and the marketplace is getting more brutal look inside first and think of innovation. It could be your 'comfort zone' is keeping you down and slowly easing you out of the marketplace. The choice is yours and the responsibility is yours. Innovators love backward thinking competitors. Sooner or later the backward thinkers hand over their market share without a fight.