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Chicago-based WebPromote is a leading provider of targeted Internet web site marketing and promotions. Since the title tag is the first thing that a user sees if your web site is returned for their keyword query, it is a very important. Place those keywords that are most pertinent to your business in the title tag. When you select title tag keywords, you should be thinking of them like the words on a nameplate on the entrance to a business. Effective title tags include relevant keyword or keyword phrases only.