But if you know what you are doing, or use software that knows what it's doing, you can make top quality Web pages that download in under 10 seconds. It is usually a mistake to charge regular retail prices on the Web. Security is not what stops people from ordering online. You have to train people to buy from you. Unless you give them an incentive, they won't take the plunge.
Low prices are the best incentive.
You can afford it, because selling on the Web is so much cheaper. If you don't offer this incentive, your competitors will. No, they are training shoppers to buy from them. Now that I know how to order from Amazon, I have no incentive even to look elsewhere. There are various reasons why.