But they shouldn't count on that, he notes. The online world is more efficient and the economics change. Individual newspapers face other threats. Visitors can search the Globe's classifieds for autos, jobs and homes, along with real-estate listings in Homes Magazine. The site features more than a quarter million new jobs every month and is updated daily.
Managers estimate that users conduct nearly three million searches monthly.
ListingLink, a Santa Monica company, manages the online feed to the Times and offers Realtors the opportunity to upgrade listings to include more text and photos for an additional charge. Besides searching listings, Homesource browsers also can check out what homes sell for, scan by city or ZIP code, calculate mortgage loans, get community news and information such as school data, and study past news articles for tips on landscaping to earthquake-proofing a house. The site features classified ads for new and used cars, links to dealers, car reviews and other automotive news. Potential car buyers can send a request for a new or used vehicle to Norfolk-area dealers, research models in the Auto Library and search the Pilot's classifieds, which are updated nightly. AdOne has posted more than 1 million ads since its launch in 1995.