For venture capitalists, the firm performs due diligence. For start-ups, the firm helps build business plans and raise capital in the investment community. General interim management is also available. Gail forges strategic alliances between software companies, as well as between software and hardware companies who seek to develop synergy. Specifically, she initiates relationships and negotiates deals blending start-ups with Fortune 100 firms.
Equity is sometimes a deal element.
She evaluates the value proposition and business model, product potential, financial conditions, marketing plans and management of companies that seek to create partnerships with her clients, regardless of whether they are start-ups or Fortune 100 companies. The practice develops strategies and executes on the tactics to establish market opportunities and determine, working with software engineers, how to fulfill those market needs with the most valuable product design features. The firm also works to establish strategies for distribution channels, and creates product launch campaigns, which may include events, conference participation and media tours. The practice considers corporate image and brand identity campaigns as integral to any strategic marketing or business development program. The practice designs and implements company positioning and brand management programs, Web site solutions and segmentation strategies.