But much of the best media coverage occurs in the local community. Overall Media Tips 1. Know clearly what your message is Boil your information and your ideas down to a few clear-cut points, with examples of each point. Make a direct connection about the importance of the message to the audience in the newspaper's circulation area. The Wage Gap Campaign is based on facts from around the country.
Local papers see it as their responsibility to report on issues affecting people who read the paper.
You must be able to state in clear and short sentences why this issue is an important one for your community. Make one or two people responsible for contacting the local media Make sure that contact with the media is consistent and professional. Consider doing joint activities to get press attention. Build relationships with local reporters, columnists, hosts, and editors Notice who seems to cover this type of issue. Become a credible source by providing timely information and follow-up to questions.