Read Jeffery Lant's book, The Unabashed Self Promoter's Guide , to learn how to write dollars worthpress releases and articles that will generate thousand of dollars worth of free publicity. Improper Targeting Try to say something to somebody or you will be saying nothing to everybody. Advertise to remind rather that to impress. Enclose a business card with everything. Confusing Image and Identity Guerrillas strive to communicate their identity, not their image.
Image implies something contrived or counterfeit.
Your identity is who you really are. Customers recognize and appreciate the truth. Put your picture on your business card and your address on your stationary. Undervaluing the Product Hungry retailers routinely sell their work for a fraction of the fair market value. Be competitive, even aggressive, but don't give products or services away.