I always tell people, if you are in this business to make money then I think there are easier ways. You have to have a passion for it. What makes our company different from many advertising agencies is our culture and philosophy. We believe in advertising that speaks to the consumer not the client, because in the end, the client isn't buying the product. We are a creative agency.
Every department is challenged to be creative.
We choose our clients carefully, making sure they share our culture. This has resulted in long and fruitful relationships. Creative Directors are like the conductors in an orchestra. We unify, support, advise, and strategize. We rarely create the work, but we help mold it and shape it.