A fast-moving sector, electronic commerce will have a considerable impact on Europe's competitiveness in global markets. Building upon the Commission's work to date, it provides a coherent policy framework for future Community action, and aims at establishing a common European position to achieve global consensus through international negotiations. Driven by the Internet revolution, electronic commerce is dramatically expanding and undergoing radical changes. Electronic commerce presents enormous potential opportunities for consumers and for businesses in Europe, particularly for SMEs. Its rapid implementation is an urgent challenge for commerce, industry and governments in Europe.
Electronic commerce makes it possible to trade at low cost across regions and national frontiers.
To reap its full benefits, the development of efficient distribution channels and trans-European networks is necessary for the physical delivery of goods ordered electronically, including efficient, modern postal services. Stimulating competition in the Single Market, electronic commerce is already bringing profound structural changes. New skills will be needed to create and maintain new jobs in Europe. Europe's main competitors have already resolutely seized opportunities offered by electronic commerce - with the US building a substantial lead. However, Internet commerce is catching up in a number of Member States.