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Manufacturers, Distributors and Merchants About the Author Brian Clark is the President of Orlando-based independent media production house GMD Studios . He is a frequent presentor and consultant to independent entertainment and new media providers on empowering digital technologies. We've spent time in the past asking you to consider what type of affiliate you are and what your audience wants from your website. Let's look at each of the three classic models and examine how businesses in each step of the chain value your efforts. There are pros and cons to these e-merchant programs for affiliates.