Return visits to the site will occur if there are constantly changing news items about the area that are of value to the viewer. Current economic conditions, changes in governmental policies, new infrastructure, relations of the host country with other economic trading blocs, etc. However, this information must be presented in an exciting form and be relevant to the investor. It cannot be static and dull . At GAI, we work with our clients to influence first time viewers to their websites to return many times.
Every development agency has a website.
However, there is not general consistency between website formats to enable a corporation or a site selection consultant to easily compare infrastructure between different areas. There is now a movement in the United States to standardize presentation formats to ease this problem. Until such standards are adopted outside of the United States, the gathering of information on an agency's website must be made as straightforward as possible.