Information design is about the effective presentation of information. Information design is 'user-oriented' and can be used whenever relatively complex information needs to be made easier to understand, or tailored to the needs of a specific professional or cultural community. Areas of information design study usually cover a theoretical understanding of communication practices, an understanding of the impact of the new information and communication technologies, and a recognition of the importance of collaboration in organizational structures and in streamlining the flow of information. The discipline of information design isn't specifically about promoting or selling, although when people understand an idea they may feel inspired or compelled to respond.
Information design makes information understandable by giving it a context.
It analyzes, defines, and structures the relationships between ideas and the way the ideas are visualized. Because information design brings focus and order to content and the media used to express it, today's digital quicksand makes this discipline more relevant than ever. Computing's power to target information from many sources toward individuals makes information design a useful tool - it highlights disparate bits and pieces of data and collects them into a structure that gives them meaning. Incorporating information design into a process increases efficiency, too, by guiding a project toward a focused end. Information Design doesn't banish aesthetic concerns but it doesn't focus on them either.