The client-lawyer relationship is unique. You will tell your lawyer things that you have never told anyone else. Your secret is to be kept in the strictest confidence that will even survive your death. Trust is essential to the relationship. Trust requires mutual respect and the ability to communicate without feeling uncomfortable.
Lawyers generally describe themselves by the area of law in which they do business.
The area of practice can be large, as with general practices and full service firms, or it can be small, as with practices restricted to a specific area. A general practice lawyer will likely offer many services like incorporations and trademarks, whereas a practice restricted to trademarks will only provide trademark services. A little thought will help you determine the type of law involved and thus the type of lawyer. Lawyers may advertise only as allowed by the rules of the law society in their jurisdiction. Certain forms of advertising are prohibited.