Medium roasts include Full-City and Vienna. Flavored coffee is either sprayed or powdered immediately after roasting for best absorbtion of the added flavor. Just after roasting, oxidation begins and coffee is at its freshest. Air tight containers and freezing coffee will opitimize freshness. Whole beans stored in this manner retain a shelf life of about two months, ground coffee about a month.
Growers suggest buying in whole bean form and grinding just before brewing each pot.