The Context Globalisation is here. Media industries are proliferating, fragmenting, combining, diversifying.
Employment is essentially freelance and precarious.
Technology is changing faster than skills. Craft disciplines are being transformed, re-structured, or entirely displaced. But for those able to work collaboratively with people from a wide range of backgrounds and nationalities, the new industrial landscape offers enormous potential. To succeed they need to support decisions and strategies with literate analysis and critical argument, and to understand cultural patterns, production processes and industrial imperatives. But the foundation for success remains energy and commitment in delivering projects against tight deadlines and budgets.