It echoes for instance recent appeals by Pierre Bourdieu for social scientists to take up their responsibilities as intellectuals in the face of what he presents as a threat to a civilization, associated with the existence of public services, the republican equality of rights, rights to education, to health, to culture, to research, to art, and, above all, to work . See also similar interventions by N. Chomsky and E. Said. There are winners and there are losers. If markets are not constrained, the results will be disastrous. The political priority is to challenge this new order, and especially the neo-liberal claim that it is inevitable.
Language is an important part of the new order.
So the project of the new order a project because it is incomplete, and those who benefit from it are working to extend it is partly a language project. Correspondingly, the struggle against the new order is partly a struggle over language. According to Bourdieu, neo-liberalism is a political project for the reconstruction of society in accord with the demands of an unrestrained global capitalism. Neo-liberalism has been adopted in fact if not in theory by social democratic as well as conservative political parties, so that one effect of the current scenario is, in the absence of really distinct political policies, a weakening of democracy. This means that states enter an intense competition to succeed in terms dictated by the market.