When I first got involved with the web, everyone around me felt they had to invent from scratch everything they did. While it was very very true that many rules of print did not apply and there were many bad sites built by scanning a brocure and uploading it, we ended up going too far, and forgetting the basics of human communication. I have no idea why I'm haunted this sunday afternoon to try to get down this elusive notion. It conforting to say, it's business as usual, the revolution is over. Both statements are true.
Humans are the same, it's the paper that has changed.
Or you can fire up napster and try mispelling glass hotel. Like the dada and fluxus movements, when you go surreal, you risk making no sense.