Special attention is devoted to such groups as Blacks, Indians, Orientals, and religious minorities. The influence of culture upon the development of personality, and of individuals upon the development of culture, with comparisons of various cultures and individuals within them. How principles of social psychology affect everyday human interaction. Covers such topics as mass media, leadership, personal attraction, communication, and the impact of the social environment on personality. Emphasis on causes, types, and corrective measures in criminology.
Attention is given to such concepts as power, prestige, social opportunity, dependency.
Emphasizes pre-modern society. F Basic techniques in social research with emphasis on the collection, analysis, and interpretation of quantitative data. The application of techniques and methods used to collect qualitative and quantitative data and the methods of analysis and interpretation of such data. The study of social movements and collective behavior as they contribute to social change. Theorists include Comte, Marx, Weber, Pareto, Durkheim, and others.