The interview allows for follow-up questions, and is a good device to establish rapport. Watching students using the CD-ROMs or Internet access computers can sometimes give more insight than interviewing their librarians or instructors as to what they need to learn. A written survey solicits thoughts and concerns about large groups of people. The key to successful surveys is to be clear about what the survey intends to accomplish, requiring construction of linked and logical questions. Respondents should know the purpose of the survey, and a good cover letter and incentive or reward for completing the survey is often very effective.
Focus groups can be difficult to lead, and unsuccessful without careful planning.
Participants should be thoroughly briefed before the meeting. Add your answer here. Next lesson , please. Go back to the opening page.