Why the smaller mom and pop stores were. No wonder Sam Walton became the richest man in America. U-Haul, the moving truck rental company, also developed a bold, new business model. No wonder U-Haul is number one in moving truck rental. Here, quite simply, management must develop a compelling vision of the future and communicate that compelling vision to its employees.
Employees have a myriad of priorities competing for their time and attention.
It's up to management to direct that time and attention. It's up to us to tell them what to be passionate about. The second fundamental type of support for the Grand Strategy is far more tangible. All must be solidly in place if our strategy is to succeed. In discussing each of these strategy enablers, top management can involve mid-level managers in its discussions.