So your message has to penetrate the clutter and present a value proposition, or it will end up in the recycling bin. The quality of response you get to a direct marketing campaign is directly related to the quality of list you use for mailing, faxing, or e-mailing. If you want to direct mail to the technology community, for example, you could use a database of Ottawa technology companies available from the Ottawa Business Journal. To find out more about other lists available, contact a list broker, or if you want more consultation, click here and a representative will contact you. Web marketing Business people were among the early adopters of the Internet but unlike many web surfers, they don't spend hours bouncing around the internet looking at just anything.
Business people go to the Internet to look for very specific information, products and services.
To reach Ottawa's business community electronically, you have to choose a web site that is directly targeted at business people and offers them something useful that they will come back for regularly. There are a number of different ways you can present your message on the OBJ site, everything from banner advertising that reaches the entire audience at the site, or very targeted messages that reach people who are looking for information specifically in your product category. To learn more about the unique opportunities available at the OBJ site, click here and a representative will contact you.