Know whom to contact . Learn the names of editors in the departments most likely to cover your company. You will need to know the name of the Business Editor, Feature Editor and Managing Editor. Create a media contacts database, add their names, phone numbers, and email addresses. Other Methods for Attracting Media Attention Invite the Business or Features Editor to visit your business.
Journalists enjoy meeting their readers.
A visit to your business may generate a story idea. Good will is also generated by an invitation to visit your company. Visit the newspaper or radio or TV station. Take the time to visit your local newspaper and chat with an editor. Call ahead first and make an appointment.