Software design, web design, documentation Making the difficult look easy. Sprezzatura is the art of making the difficult look easy.
Information organization is the heart of everything important in software.
From the beginning of a project idea to fleshing out the design to creating prototypes and writing user documentation, it all revolves around effective organization of the ideas and information. If you're doing the wrong thing, doing it with nifty doo-dads and a flashy UI still won't make it right. Presentation is important but if all you have is flash and no substance, you'll still have dissatisfied customers, whether they're lost on your web site or within your application. You need to understand the goals of the users and design from that point forward.