In addition, he's created insignias for the Israel army, murals in hospital corridors and shopping malls, and innumerable sculptures. One of his most innovative concepts has been a series of trend-setting calendars that has won numerous international prizes. Another is a mathematically inspired, perpetual cut-out calendar, giving 40,080 pictorial alternatives, which he designed for the Museum of Modern Art in New York. Among the designer's most ubiquitous logos are those for the Ministry of Tourism, El Al and Arkia airlines, the Niba fashion house, Carmel Wines, and the Maccabiah Games. His forte is combining English and Hebrew in one graphic logo design.
Every stroke has to work.
A logo has to take a large number of components and reduce them to the basic essence. The message should be concise and strong. It has to speak to the widest possible audience. Reisinger introduced Israeli companies to the idea that the logo should be part of the total corporate image identity. I believe that a company or a product needs a cohesive image, a controlled environment.