Permission was given with the article to reproduce it for non-commercial purposes, so I present it here for your own edification. Copyright 1996 by John McCabe and Success Is Never An Accident. Reproduction and distribution for non-commercial reasons is permitted provided that this notice and the message at the end remain intact. All other rights reserved. The idea behind these specialties is to keep your name in front of your customer or prospect as much as possible.
Many car dealers use printed key tags.
This is fine at first and may even get some referrals. As the car gets older and things start to go wrong, the name of the dealer who sold them this old clunker is staring at them every time they start it. Calendars are also very popular, especially with banks and insurance people. Once insurance is purchased, however, the calendar usually serves to remind the customer only of the next premium check he or she has to write. There's a better way.