Businesses whose core clientele land in the zone will have a devoted clientele indeed. We plan to apply what we have learned about community in our expansion into California. Community of interest. Washington CEO serves a community of interest comprised of CEOs, presidents, owners, and managers, all of whom are interested in succeeding in business and therefore in certain general business issues. Within this community of interest, we compete with many publications such as Forbes, Fortune, Business Week, Inc., and The Wall Street Journal.
Every successful business serves a community of interest.
We generally call it niche marketing and customer service. My favorite espresso stand makes a great decaf soy mocha that tastes just like the real thing. Community of place. Washington CEO distributes to readers that all live in the same state and share many of the same issues and concerns. Whether the issue is taxes, health care, low unemployment and hiring, or transportation, we look at them through the eyes of Spokane, Yakima, Grays Harbor, Richland, Everett, and on around the state, something the magazines listed above can never do.