Public relations goals can be met by designing an event that is unusual and therefore of interest to the media. A Team Approach to Volunteering Target Stores and the Good Neighbor Program Target Stores has a strong commitment to making its communities healthy places in which to live and raise a family. One of the ways Target Stores expresses that commitment is by actively encouraging employee volunteers. In 1996, employees and their families contributed over 168,000 hours of community service. The Good Neighbor Program emphasizes the use of teams of Target employees to solve community problems.
Local employees choose the cause.
Employees do their volunteering on their own time. Headquarters urges each Target locations to do at least one volunteer project a year. Virtually every location participates. Some do the bare minimum, most do more. Some do as many as fifty projects.