Cannot be taken for credit if student has already received a passing grade in Accounting 101. Transferability may be limited to 3 credits. An introduction to the principles of management and their application to business organizations. Consideration is given to market segmentation, target markets, consumer and industrial markets. The study of the retail sector of our economy and the role it plays in the marketing process.
Emphasis is placed upon current trends in retailing and the factors responsible for change.
The organization and operation of conventional retailing institutions and nonstore methods of retailing will be explored. Topics include the resources needed in the formation of new ventures, an understanding of the basic business skills needed to finance, market and manage a small business, risk taking and the formulation of a well-conceived business plan. Topics studied include the time value of money, ratio analysis of financial statements, leverage, cash flow and working capital and the relationship of risk to return. A course designed for the introduction of administrative support systems and procedures necessary for the administrative assistant. The course includes computerized processing and distribution of information, business writing techniques, setting priorities, planning and preparation of meeting and conferences, scheduling appointments, making travel arrangements and coordinating electronic transmission of information.