To receive honest, complete cooperation in an organizational survey, top management must communicate the importance of the results of the survey. Your organization must commit to improve areas the survey determines as lacking. If it does nothing with the results, the survey measurement will lose its potency. This gives all members of the organization the assurance that their thoughts and feelings influence organizational decisions. While encouraging everyone to fill out the survey, make participation voluntary and anonymous.
Different people feel comfortable communicating with management in different ways.
Some people enjoy the anonymity of a survey and use the opportunity to express their feelings and opinions. Other people prefer to give specific feedback in writing or in person. As a part of the survey, include space for people to provide comments, highlight problems and suggest solutions in written form. So you should also provide the opportunity for people to meet with a specific member of the organizational improvement team to express their opinions and feelings regarding the subjects covered in the survey. For the members of an organization, perceptions about the business influence the reality of their world.