Nancy Biagini acknowledges that people were fascinated by a somewhat upscale store coming to Willow Glen. But it took a confluence of events for the store to become a success. This included an upturn in the economy, working with a retail management consultant group, and gaining experience before their instincts kicked into gear. Biagini and her daughters opened Nancy B just a few doors down from their first store on Lincoln Avenue. She has always been good at responding to what she sees the customers buying and what they want.
Customers also appreciate the store's innovative look.
She has such a flare. It's a gift. I believe it's why they were successful. The merchandise is very eclectic. They have things in there that would go with any style.