Only genuine people who are willing to pay for services will start approaching web based service companies, like any other business. The sooner you separate the wheat from the chaff , the better. I would recommend all companies to start charging for their services. Secondly, do not woo customers who will or cannot pay and waste your time and money. Thirdly, if you are not able to hold on any further than better exit.
Heroes end up very dead.
No bastard ever won a war by dying for his country. He guides people in their professional and personal lives.