While several banks have started offering online banking through PCs and mobile phones, and some are planning to launch separate Internet banks, it may be the non-banks offering financial services that cause a bang. Japanese banks have been saddled with their own bad loan problems, and it remains to be seen how well they can adapt to the New Economy. For many outsiders, Japan equals automobiles. The auto industry is also experimenting with the Internet and trying to figure out how to sell online without cannibalizing its other sales channels. Automakers have gone online themselves and are finding that perhaps more important than selling cars is selling car accessories.
Entertainment is a key factor in successful e-commerce ventures in Japan.
While automakers did not make our index this time, we wouldn't be surprised if they became serious e-commerce players in the near future. All figures based on consolidated FY1999 financials unless otherwise noted. Currency figures are in yen. The opinions expressed in this article are those of the author. Com is provided as an information service only.