They have the ability to get local traffic reports and driving directions without having to enter a starting address. A movie service tells users what's on and when at local theaters, offering ticket purchase information and driving directions to the theater with the touch of a single button. Say you're a Lee Kernaghan fan . You want to be alerted the minute he comes to town and you want to be able to buy tickets immediately . Soon you will just have to wave your cell phone as you pass McDonald's drive-through.
Immediate gratification is always the best marketing tool.
Tollbooth car tags and the ExxonMobile SpeedPass use the same technology and their users number in the millions. Shoppers on the net or on the move will soon be able to use their mobile phone to electronically sign the bills they run up in cyberspace. Mobile Internet services are available for a minimal cost, but one that consumers are not hesitant to pay. The reason - security . Internet users have hesitated to pay for online purchases because of perceived security risks involved in providing credit card information.