Balbas claims that the atmosphere of fear currently gripping Venezuelans is the product of publicity campaigns. Other experts agree with Balbas' analysis that we're living in a state of psychological warfare, as can be deduced from publicity spots where opponents try to stick a violence label on Chavez Frias by promoting violence-prone TV spots.
Fear freezes or generates change.
Balbas admits there's no way of measuring fear among the population but feels something serious is brewing as a result of the psychological war against Chavez Frias. He says it all boils down to a fear of change and decisions that imply rupture. Everyone is aware that we're moving towards something new. Publicity experts criticize the way domestic surveys and polls have been used in Venezuela, alleging that they have become part of the candidates' publicity strategy. Balbas believes that decisions are being taken based on the interests of select groups that ignore public welfare and well-being.