MTV did an amazing job as far as target marketing and execution of propagation to their demographic. I am amazed with the thought that MTV could put such an importance on monetary success and ratings as to totally dismiss any thought of their role in setting up the ideology of an entire generation. MTV has brought the attention focus of a generation down from bettering themselves and the world they live in, to living for the moment and not contemplating their futures. Not definable by a television channel but by our actions and contributions to the world. I must admit, as an owner of internet properties, and an old worrier or the music business, while watching the program, I was less concerned with the damage this does to our society as I was in playing the same game- only better.
Human nature is a drag sometimes.
Unfortunately this goes to show that when ambition and desire meet, especially among corporate behemoths, society becomes nothing more than sheep to be herded and shaved. I hope for much better for our society in the future. One quibble, however. Much credit should be given to all of those individuals for the intelligence and lack of naivete they displayed. They seem much more aware of the world around them and the media machine's place in it than I was at their age.