A smaller variation is the community shopping center , which has fewer anchor stores and fewer specialty stores. Strip centers are groups of stores clustered along a major street or route, each with its own exterior entrance and facade. Power centers are strips with a number of category-killer retailers or discount stores. Niche malls appeal to selected customer segments, such as working women. In choosing a location, retailers analyze the demographics of the surrounding area, transportation patterns, the competition, and local regulations.
Location is so important that a number of stores outsource site selection to experts.
One of the newest locations for retailers is the Internet. E. Integrated Marketing Communication Strategy 1. Retailers can choose among several variations of integrated marketing communication approaches. Both large and small store-based retailers are enhancing their IMC strategies by reaching out through the Internet. F. Service Strategy 1.