The church can assign its people as state and county coordinators, and use their stakes as the headquarters to build these sites. Perhaps we'd get some better management out of it. But I don't know if its economically feasible. Only time will tell. I feel that with all of the family history going on, both online and off that the 'paid' entities will not only lose money, they will die out completely.
Family history is like the web, uncontrollabele and free.
Also, I'd say their reaction timing is off if you visit Genforum forums and the Genealogy Library forum. The consumers are not happy. I am not a professional genealogist, I do not charge anybody anything for anything. I used to subscribe to AOL, but dropped it for many reasons, not the least of which is cost.