And they're all neatly packaged in a clean and simple interface. Sharples says that there's no way to gauge reasons why people visit a site but don't make a purchase. As the market emerges and evolves, they will keep redesigning the site according to what users want. You can't design by look and feel. It must be by functionality.
Good design is a combination of all kinds of different things.
Human Code also considers the needs of e-commerce users. The most recent revision in March 1998 was the first project with Human Code, which helped us rethink structural elements of the site, new navigation, and the look and feel. Continual revisions of the site serve to make it easier for customers to use. Customers need to be able to find what they want and purchase it within a reasonable amount of time. Feedback from user testing is imperative.