A few years ago, Microsoft needed perhaps 10 native German speakers at their call center. Now they need 150. The business model is changing. It still means you should have one big hub in Europe, but you might need local centers too. The Netherlands has technological and telecom sophistication.
Local government works to accommodate company needs.
It is also multicultural, so that there are native speakers of languages, not just Dutch who are multilingual, though there are plenty of those as well. Indeed, at the Sykes flagship call center in Amsterdam, only 40 percent of the employees are Dutch. All employees must speak English and one other language. Sykes' Slater also pointed out how important local laws governing health and the working environment are to call centers. Countries have different policies on issues such as lighting, desks, temperature, working times.