Loyalty or reward programs are also a good idea. Kids like to be bribed, so give them prizes or discounts on merchandise for spending time at your site. Test the site Get a few kids, put them on some computers, and let them loose on your Web site. Kids are pretty honest and after some time, ask them what they like and don't like. It will be worth it to hear them out because they are the ones who will be looking at your site, not your 30-something Web developers.
Kids have money to spend and are now developing brand awareness at an early age.
Chris Ruiz is media relations coordinator at Schraff Group, a fully integrated ebusiness agency.