These days, it's considered radical when the government proposes breaking a company like Microsoft into two gazillion-dollar behemoths rather than one. Boycotting individual corporations isn't feasible in the 21st century, either. Boycotts are complicated, especially when most Americans are understandably confused about who owns what. Individualism advances humanism, freedom, a free market that rewards individuals and small entities as well as conglomerates, embraces technology both as a means of expression and as a defense against corporatization. Potential members beware.
Individualism can involve some unpleasant choices.
Corporatism viscerally punishes and isolates individuals. Individualism demands that its followers become critics. They raise questions many people don't want to hear, confront the growing conformity in our cultural and educational institutions, and put themselves at risk of losing positions and promotions and opportunities. Their only reward is to join a proud community of other dissatisfied people, a community of social discontents. They are free to speak and think their minds.