The first ad in the campaign ran today in the Washington Post.
Air conditioners are among the largest contributors to peak power demand.
In some parts of the nation including California, New York and Chicago, record peak demand has caused power outages in recent summers. In areas like Southern California and southeastern New York where electricity has been deregulated, consumers have seen skyrocketing demand drive up the cost of their electricity. Our strained power systems need every megawatt of savings that we can get. ASAP is sponsored by leading environmental groups, consumer groups and state government and utilities.