The writer seems aware of an audience, but often to weigh words carefully or discard personal insights in favor of safe generalities. The writer does not seem to reach out to an audience, or to anticipate their interests and questions. The writer speaks in a kind of monotone that flattens all potential highs or lows of the message. The writing may communicate on a functional level, but it does not move or involve the reader. Word Choice 5 points Words convey the intended message in a precise, interesting and natural way.
Lively verbs energize the writing.
Precise nouns and modifiers create pictures in the reader's mind. Clich s and jargon are used sparingly, only for effect. Familiar words and phrases communicate, but rarely capture the reader's imagination. Still, the paper may have one or two fine moments. Attempts at colorful language come close to the mark, but sometimes seem overdone.