Such Chinese have enough disposable income to dress well, eat out when they want to and take trips to domestic tourist sites. Although personal cars and foreign travel are still relatively rare, the presence of these and other luxury goods and services in the media and in the lives of the members of China's upper class create a latent demand. For over two hundred years foreign firms have been entranced by the enormous potential of the China market, a potential that remains largely unfulfilled. U.S. firms are major investors in China. The cumulative U.S. direct investment in China is dwarfed by our investments in Europe, Japan and Latin America.
China is a market with vast potential.
The trick is realizing that potential. Do your due diligence - twice. Opportunities are available in China, but companies must pay heed to the many obstacles. This report can help identify both. The Chinese market has numerous opportunities.