They lack resources for multimillion-dollar media campaigns shaped by costly research and laced with catchy slogans. They entertain modestly if at all. In fact, not only are charities' total resources modest, but what they can spend on lobbying is limited by statute and regulation. Those they employ as lobbyists typically earn far less than their corporate counterparts. Indeed, most who lobby for charities are citizen volunteers.
Charities lobby without bells and whistles.
They appeal to reason and common sense. They speak plainly and directly for the publics whose interests and welfare they protect. They must respect the truth. Influencing public decisions is part of charities' broader role to serve the interests of individual citizens who lack the access or expertise to represent their own interests amid the complex machinery of modern government. Charities identify, analyze, and bring to public attention complex social, economic, and scientific issues.