Full text With a few shaky quarters under its belt, Cabletron regroups and initiates sweeping marketing programs that target channel distribution and product branding efforts. Since December, Cabletron has launched several important projects including two acquisitions, a new branding strategy, and a new company-wide marketing campaign. Some vendors understand that the US small business population is spending money on information technology and can be a lucrative segment to sell to. As these business grow and their networks expand, they experience an increasing need for technology tools. By segmenting small businesses, vendors can leverage their market intelligence, pinpoint selling opportunities, and produce successful strategies for this untapped market sector.
Growth triggers an increase in technology spending to support the new hires.
Most of these companies have a formidable IT infrastructure that they cannot walk away from and need support. However, implementing new technologies is necessary for business survival. This research report evaluates the use of the intranet as a method of managing corporate networks. New network management applications incorporate the use of Web browsers as the single user interface. These applications allow IT and MIS departments to use the intranet as a management tool.