In our diversity, we find a central thread that connects the marketplace to the IBM workplace. To know our markets and serve them well requires that we understand them. And understanding comes from employing people who represent those markets. Our customers can clearly see that they are people like us. They can relate to the fact that we are people like them.
Diversity is our source of innovation, opportunity and competitive advantage.
We must attract and retain the best, the most highly motivated, the most talented people available. As we continue to grow our workforce, we continue to seek out new avenues to recruit a diverse workforce. Everyone at IBM is focused on diversity in hiring, but we've also created a team fully dedicated to recruiting women, minorities and people with disabilities. They are a key knowledge source for the entire organization as they work with the recruiters to recommend diversity recruiting strategies and develop new programs. Our strategy includes using resources such as attending diversity career fairs, partnering with professional and student associations, advertising in numerous publications, building relationships on campus and recruiting via the internet.