So it is with serious visitors to your PR pages. They yearn for more than just eye candy. They want texture, taste, substance. Of course they came to learn more about your company. But they'll come back for seconds if you can top it off with a little extra.
Large companies spend big bucks profiling who all is on the Web and what it is they're looking for.
Take a free ride on their research. The L.L Bean site provides useful travel information on national parks. The Tampax site shares secrets on health and looking good. The most enticing Web pages are timely and useful. Even the best content becomes stale after a few servings.