An appropriate environment can be created to help ensure the right quality of responses. First impressions lead to selective judgements. Hard information See Information Hawthorne studies Principal case history underpinning the human relations school. Herzberg's theory of motivations see Model . Home shopping See Interactive television shopping .
Horizontal integration is the merging of firms producing similar products.
Horizontal integration firm acquires more businesses delivering similar products similar markets. A channel arrangement in which two or more companies at one level join together to follow a new marketing opportunity. Hotshops Agencies that employ creative specialists who offer design and copy writing services. See also Maslow hierarchy of needs . The people with needed skills, motivation, and personal characteristics who fill out the organization structure.