List Your Site With Search Engines Working with search sites is a crucial component of any Web site promotion campaign. There are two basic kinds of search engines.
Editors categorize each site and qualify it before it goes into the directory.
True search engines, such as AltaVista and HotBot , regularly scour the entire Web and index everything they find, creating a more comprehensive, though less qualified, listing of sites. Both types of search engines keep their listings in a proprietary database. When you use a search engine, it looks in its database, not on the Web, to find sites that match your query. An excellent source for more detailed information on how the search engines work can be found at Search Engine Watch . Identify Keywords Distilling the essence of your site into a few keywords is very difficult, but it is crucial that you make the effort if you want anyone to find you.