Sometimes you must buy the full quantity to get a sale price, but not always. Another way you can save money is buying store brands. Consumer Reports tests, over the years, have found some store brands that are as good in quality as some of their pricier competitors. By contrast, your dollar doesn t go as far at the deli counter. That s one of a store s biggest profit centers.
Flowers also have a high mark up.
But, most important, try not to be tempted by things that aren t on your list. Marketing experts say one out of every four dollars is spent on things people didn t plan on buying. Supermarkets often sell some products at cost or below cost to get you into the store. Basic items like orange juice and cereal go on sale regularly. So, Consumer Reports says, it s a good idea to learn your store s pattern and stock up on frequently used items when they re on sale.