Those names you get to know from reading their columns. Two Bay area companies are doing their part to fight information overload on the Web. Instead of searching the Web for newsletters, users go to the site and search the database for their interests and then sign up. Subjects range from education to games to travel. Users can also select their favorite columnists, such as Dear Abby, Crossfire's Bill Press, Inside Pro Wrestling or gossip guru Liz Smith.
Fidget oversees about dozen original newsletters and syndicates other news from various sources.
All the founders didn't enjoy Web surfing, though we used the Internet quite a bit. But, we were real supporters of email newsletters. We started using email to get information. There was a lack of personality driven content on the Web, that you find in newspapers, such as columnists. Those names you get to know from reading their columns.