We began to see that they LA scene was predominantly immigrant back then, and that this was new music scene. As we met more bands and meeting kids, writers etc. We wanted to capture this way of life on film. The focus of our work has always been very broad, meaning we both wanted to project an international edge. We wanted both Pastilla the Film and Rocanrol to be bilingual with subtitles to reach audiences in the U.S., Latin America and Spain.
Japan is also a market focus.
We knew we wanted to capture the growth of the scene in LA, and other U.S. cities, we wanted to capture all of these different Latino realities and the evolution of the scene into a music genre. The story of rock en espanol is very much like that of Punk and Hip-Hop, that started underground then came into its own becoming a business. We have captured that. I traveled all over Latin America before all of the rock en espanol business started so I consider myself quite international. I began to see myself connected to these different cultures as well.