Developing a world-class newspaper is a bold ambition. New managers have been appointed to lead change in the advertising, marketing, finance and information technology arenas. The Herald's cost-base has been substantially reduced and the newspaper is now strongly focused on winning further market share.
Editorial excellence is paramount to our success.
The Herald's coverage of the vital Auckland market has been strengthened. And the newspaper is well positioned to benefit from the major events taking place in the city this year. The opportunity for a small country of 3.7 million people to play host to such an array of world leaders will naturally bring a huge international news focus to Auckland. Auckland will also host the America's Cup regatta, with up to 16 international yachting challengers expected to compete for the chance to take the trophy away from Sir Peter Blake and Team New Zealand. There is also an election and the new Millennium and all the opportunities and threats which they bring.