The World Trade Organization will play a large role as mediator in future conflicts. The fourth and most critical area is consumer education. Global public understanding of biotechnology must be encouraged. Programs need to stress both the potential benefits as well as the safeguards that are in place to assure consumers of both the food safety and the environmental safety of the products. Maybe because of Farm Bureau's long association with ag research specialists and our acceptance of their innovations, we do not share the knee-jerk mistrust of some for these new products.
Farmers are excellent spokespersons.
Help others to understand what you understand and to know the benefits you know that biotech offers. A better fed and clothed world is a safer world. Legal Notice American Farm Bureau Federation, Farm Bureau and the FB Logo are registered service marks of the American Farm Bureau Federation. Voice of Agriculture is a registered service mark of the American Farm Bureau Federation.