And attracting such settlers can be key for portals aiming to build a consistent traffic flow. Registration also helps convert Web surfers into online settlers. The Web's leading portals have made significant strides in registration during the past year. And the bulk of those loyalty-inducing proprietary services were featured as channels on AOL's flagship online service, according to the Media Metrix study. Users visited AOL's main menu, for instance, an average of 9.8 days out of the month of April, according to Media Metrix.
Billing allows companies to have more direct, verifiable information about their customers.
They also spent more time at their chosen portal than nonregistered users. Then subscribe to the IAW E-Mail Alert. Openwave Be a part of the communications revolution. Ziff Davis Media. All Rights Reserved.