Know The Visitors Destination Decide where you want them to go and how you are going to get them there. For you, the affiliate, the destination is NOT the sale. YOUR goal for that visitor is to warm them up before they leave your site. Sales are most always based on emotion. Your website must give your visitor a reason to stick around.
Content is a great way to start the sales process.
The longer someone stays on your website the more trust they build in you. Your content must be positive and interesting. Not just a bunch of links, but it needs to have value. Upon trusting you, your visitor will be far more inclined to click through to your affiliate company or opportunity. It is statistically proven that most folks will view a product or service 7 times before they buy it.