The mountainous region, rich in rare species such as the jaguar, is known for its high quality coffee produced on farms in a buffer zone surrounding the reserve. The hotspots claim the world's highest concentrations of unique species under extreme threat. CI will assist small farmers who grow coffee in the buffer zone under the shade of the forest canopy, thereby protecting the reserve's forests, streams and wildlife. Starbucks will provide financial support and technical expertise to the Chiapas project. Starbucks will also explore the feasibility of offering in its stores the coffee from the farms receiving assistance under this project.
Coffee is one of the world's largest agricultural commodities with a profound ecological impact.
Starbucks can show consumers worldwide the important benefits of growing coffee in an environmentally conscious way. Conservation International works worldwide to protect global biodiversity and demonstrate that human societies are able to live harmoniously with nature. In over 20 countries in the Americas, Asia, and Africa, CI develops scientific, policy, and economic solutions to protect threatened natural ecosystems that are rich in biodiversity. Starbucks Coffee Company is the leading retailer, roaster and brand of specialty coffee in the world. Additionally, through its joint venture partnerships, Starbucks produces and sells bottled Frappuccino coffee drink and a line of premium ice creams.