Their campaign i ncluded polling to define their message and forming coalitions with administrators, local PTAs, community activists, and other stakeholders. As a coalition, they went to the editorial boards of news organizations and mobilized their membership to do massive signature gathering campaigns. Finally they launched a very extensive and expensive media campaign involving radio and TV ads and a web site campaign. They found the issue that resonated with voters was accountability. California spends less than other states- kids deserve better resources.
Every child deserves a decent education and a good teacher.
Focus Groups S everal organizations have already conducted focus groups to determine the public's perception of child welfare agencies. People believe that the main mission of the agencies should be to protect children from abuse and neglect when their families are unable or unwilling to do so. The public believes that children should be kept in their homes as long as they are safe. People believe strongly that agencies must do a thorough investigation of each case to determine if alleged child abuse and neglect warrant action. The most important information to communicate to the general public is the competence of caseworkers.