In order to successfully aquire the attention and loyalty of an audience, a site must offer infomation that is otherwise unavailable, or it must offer something unique. The Dallas Stars site supplies its audience with an inside look at the team and all its crucial elements. They offer topics such as recent press conferences and statistics of the team's players.
Fans are also able to review all the highlights of the most recent games.
The site also offers information about the additional activities the Dallas Stars Foundation is involved in, such as charities, grants, and programs for children. By including such information, the viewers achieve a more intimate understanding of the extensive accomplishments of the team and its foundation. In addition to the information available concerning the team's community involvement, there is also much information provided concerning topics such as the game schedule, the layout of reunion arena, and advertisements for the Stars Club, which is a restaurant available to ticket holders. This information is made accessible to the viewer in an attempt to save the viewer's time and added effort required to retrieve it elsewhere.