We're out to get ourselves on the desktops, and we're working to get attention for our readers, to get use, to get penetration in our markets as much as possible. At the same time, we're at the risk of becoming even more indistinguishable from one another than we have been, because of the need to link to one another, e.g., CrossRef. The tension focuses on providing some level of unique branding and selling points that we can bring to our authors and our customers to indicate why our material is still important. It's not clear how the long-term future looks for these two separate streams, and whether they can continue as two separate streams, or whether they will be merged more and more. A core issue of that relationship is electronic archiving, especially for academic librarians.
Librarians also talk about the integration of information, and about pricing.
The answer in dealing with libraries will be much more highly refined and differentiated options than we've offered before. There are still technology issues to manage with library customers, such as national licenses and electronic document delivery issues. This is perhaps the most difficult relationship to manage. She foresees much more discussion from the government on the archiving issue and electronic deposit. Elsevier has established a separate department to focus on author and editor relations.