These entities can be found in the Yellow Pages under Graphic Design, Advertising Agencies and Illustrators. If you come across a logo you particularly like, you may want to call that company and ask who created their logo. If you re looking to create a very affordable logo, consider contacting a company such as Kinko s copy centers that does desktop publishing Who to work with For more information on finding a marketing professional, check out Working with a Marketing Professional found in the Advertising section of this kit s Honey, Get Selling section. In summary, you ll want to talk to the designer about your needs, see samples, get a price estimate and a time line for completion of the project. How much will it cost The cost of a logo should be directly related to the firm s hourly rate.
Firms often have flat rates for developing a corporate identity package.
If you don t wish to spend a lot of money, tell this to the firm at the start of the relationship. They may suggest developing a logo only or doing a text-only logo. What the process is The designer should ask you what ideas you wish your logo to convey as well as who your audience is. The designer may also ask if there are any logos that appear particularly attractive to you. Next, the designer will develop rough sketches of logo ideas.