True customer service means recognizing each person as an individual with needs and doing what it takes to meet those needs. Providing quality service to customers must be the number one priority of every business and their employees. Service differentiates one business from another. The delivery of quality and value to the customer through improved customer service has been identified as a potential competitive advantage for a business. Excellent customer service is service that leads to spontaneous, positive talk about your business by your customers.
Customers expect better service today in all areas.
They want value for dollars spent. Six of those have serious problems. A dissatisfied customer will tell up to 10 people. Happy customers will tell between three and five people about their positive experiences. It costs five times as much to sell to a new customer as it does to an existing customer.