Practical applications are emphasised through computer exercises dealing with agriculture, natural resources and the environment. In this unit students report on the 12 weeks' professional experience which is required for the BAgEc or BBusStud. Further details are available from the school . The unit is designed to provide an understanding of strategic management, with particular reference to agribusiness organisations. Practical corporate planning is emphasised.
Extensive use is made of case material and the business press.
Prescribed Books Porter, M.E., Competitive Advantage . This unit is designed to introduce students to the marketing management of food and fibre products. The unique features of agribusiness marketing systems and their marketing management implications are analysed. The unit covers core marketing theory in the context of agribusiness commodities and products. The unit is designed to develop the capacities to assess business risk, to identify its sources and management implications and to identify strategies and techniques available to attempt to cope with it.