The same dynamics will affect different network modules in a competitive environment. The widening of national markets inside the European Union will delay but not contain these pressures. At present, many media firms are engaging in high-priced empire building invoicing vague synergies. In some cases, the theory seems to be that the mating of two elephants results in a tiger rather than a dinosaur. But in a competative future, company attention will have to shift to a radical restructuring and focusing.
Liberalization is just the beginning.