Clearly, there is already plenty of activity in the online shopping arena. Still, what we have seen so far are just the first small tremors the real activity and the real pressure are building far below the surface. Whether under ancient mountains, recently formed flood plains or well-developed cities, when too much pressure builds up beneath the surface, the ground eventually shifts. Sometimes the shifts are minor, but sometimes they cause major upheavals. In either case the post-quake landscape is different.
All creatures living off that infrastructure have to adjust to the changes or risk extinction.
Change can destroy existing entities and infrastructure, but can also create new, more fertile ground for seedlings that are in the right place at the right time. Ask a banking associate where to buy a new book or new suit and he or she will probably list off three or four stores that carry a wide selection. These stores can differ from each other based on depth of the inventory they carry or the breadth of the product line. Some will be specialists with an enormous selection of products and accessories while others will likely be mass merchandisers or department stores with a smaller specific collection but many more product categories. Some undoubtedly will carry a more expensive or exclusive collection and will probably also offer a higher level of service.