So Collectors Universe began investigating a way to facilitate online commerce minus the headaches a typical online retailer endures, such as facilitating transactions, security issues, customer-service issues and inventory quagmires. In late January, the company redesigned its entire Web site, eliminating the e-shops altogether.
Auctions are very time-consuming in terms of loading inventory and monitoring.
Brent Gutekunst, president and CEO of FirstPeer , a San Diego P2P application service provider, called the site's managers and told them about FirstPeer's P2P tool.