GeoConcept's new solution takes maximum advantage of these capabilities in its new solution for sales and marketing departments, enabling them to deploy geomarketing as an indispensable tool to handle increasingly complex sales and marketing techniques. The development and release of this geomarketing software demonstrates GeoConcept's commitment to constant innovation and enhancement to its range of industry solutions. The creation of scenarios for real-time, reusable analysis of the user's maps and data Automatic updating of data and reports GeoConcept uses intelligent software agents to aid the decision making process. The software is so easy to use it requires no prior technical knowledge. Analysis by any chosen theme, displaying the variables by colour or symbol, and using graphics such as bar charts or pie-charts Spatial analysis, examining where catchment areas, customers, conflicts might be situated Analysis and simulation of factory, warehouse, outlet or salesforce location.
GeoConcept success is built on ten years' experience in the business.
The company is backed by well-known investors including Innovacom 2, Financi re de Brienne and Galileo. Some 69 per cent of the equity is held by the founders. GeoConcept can count some of the world's best known names among its clients and partners. The company has its own offices in Paris with 60 salaried staff and has shareholdings in several companies in GIS-related fields. This represents a rise of 34 per cent on the previous year's figures, and in excess of forecasts made earlier this year.