Using these media appropriately is not always easy. Many times, different parties involved demand the use of one component when another might be better. The same is true of style.
All style has meaning, whether it is implied, accidental, or deliberate.
Choosing the appropriate attributes and implementing them consistently is imperative to the development of a cohesive experience. For large projects, this cohesion can easily get lost as many people implement various parts to their own standards. There are few details that do not affect the presentation, legibility, and understanding of the meaning of a message. All sensorial details must coordinate not only with each other, but with the goals and messages of the project. A more integrated and careful synthesis of these processes will result in a more compelling, engaging, and appropriate experience, as well as a more successful the communication and interaction.