Helps develop a sensitivity to ethnic marketing and the issues of international competition in the U.S. market. Course requires the formulation of a strategy to introduce a new product into another country. Short-term issues address demand forecasting, inventory management, and planning and scheduling of productive resources. Long-term issues include positioning strategy, technology, design of products and services, capacity planning, and location of distribution systems. Also covered are the issues related to the financing of these projects.
Issues covered include money, monetary policy, and inflation.