From late 2000 through 2001, the theme is Postcards from Mendocino. We have developed text and photographs depicting the five regions of Mendocino County to promote their unique attractions and amenities. A Visitors Brochure is in production and will be available in October. Steppin' Out, Mendocino Visitors Guide and for regional publications such as Sunset, VIA, and newspapers in Northern California targeted to prospective visitors. Restaurants, shops and tasting rooms reported very significantly higher business.
Enthusiasm is very high across the county for our two upcoming low season events.
General Image ads in Sunset and Via have produced over four thousand inquiries, all of which have received responses. Mendocino County Visitor's Map produced and 20,000 distributed. The Alliance's website has more than doubled its traffic in six months to over 5000 hits a month. Marketing partnerships with the San Francisco Convention and Visitor's Bureau and California State Automobile Association are being developed. Two Mendocino Bounty road shows exposed Mendocino County wine, tourism and food products to local media, trade and consumers in San Francisco and Los Angeles.