Fair trading is possible only if all marketplace participants operate by the same rules.
Traders should not be able to gain an unfair advantage over a competitor by behaving in a way that is deceptive or misleading. The information on this page has been prepared as an easy to follow guide for anyone preparing or publishing material which advertises goods and services. It will help you ensure that advertising material is fair and accurate. All advertising should tell the truth about a product or service and allow consumers to make well informed decisions. Breaches of the legislation can attract prosecution and substantial penalties.