Today, in fact, I welcomed Royal Carribean's newest ship, the Enchantment of the Seas on its inaugural visit to Miami. If we are to maintain these two engines competitive in the world market, we must find ways to provide additional resources for tourism promotion. The Mayor's Marketing Council, established earlier this year, will provide my administration with information on how we can best use our limited resources to improve our marketing efforts worldwide. The private sector must be an equal partner if we are to succeed. The Greater Miami Convention and Visitor's Bureau represents the kind of private-public partnership that is needed to help us move forward and overcome the many challenges we face as we strive to become a worldclass community. .
Image is important, of course.
But we cannot be so naive as to think improving our image alone will help keep our leadership position as one of the world's premier tourist destinations. First, we must keep in mind that combating crime is essential to our success. That's why I have made crime prevention one of my administrations top priorities. Economic prosperity does not occur in a vacuum. We can't begin to sell a thing unless this a safe community for residents and tourists alike.