The efficient delivery of this service fosters trust and enables citizens to draw conclusions and take action based on information, as opposed to rumor and gossip. The manner in which school districts perform this function impacts how the public views the district.
Districts also vary widely in how they keep the community informed of district activities.
Newsletters, town hall meetings, cable television programs, Web sites, school calendars, brochures and inserts in news media published by other entities are some of the methods that districts use to communicate with parents and other citizens. The coordinator is responsible for preparing and providing information to the public about the activities, goals and policies of the school district and for distributing pertinent information about the district and state activities to employees. Seven times yearly, BISD publishes a district newsletter, The School Report and mails it to all addresses in the district. This newsletter contains information about district activities, school board goals, state reports, profiles of district employees, superintendent's letters to the public, financial information and a calendar of school events. These columns feature information about events held at various schools and always include pictures of students involved in school activities.