By enabling carriers to immediately provide information to mobile phone users either entering or exiting their networks, Roamer Care Service provides carriers with the opportunity to increase network usage today as well as a springboard for launching new location-based applications. Ztangos Roamer Care Service offers carriers the flexibility to adapt messaging to meet specific customer needs for targeted information push, based on finely tuned subscriber usage behavior patterns, said Tuomo Rutanen, Ztangos vice president of Marketing, speaking at the 44th GSM Association meeting, taking place this week in Montreux, Switzerland. This service allows network operators to market to margin-rich roaming service users, promoting increased network brand recognition at a time when the roaming subscriber is finding it harder to differentiate among the many carrier brands they may encounter, said Mr. Rutanen. For example, customers can be provided with calling rates while they are off network or the latest exchange rates for their home currency in the country visited.
Callers can also receive timely instructions on calling their home country on their roaming device.
By providing roamers with such information services, carriers increase the likelihood that roaming customers will be loyal to using their network for the duration of the customers stay within the carriers network coverage zone. The Ztango Roamer Care Service is an open solution which targets users based on triggered events, group identity, pre-defined schedules and roaming patterns. The new services intelligent message delivery control provides volume management and dynamically filters out unwanted message types, offering highly targeted messaging based on user profiles. According to the GSM Association, more than 132 countries utilizing GSM networks support roaming. An estimated 750 million roaming calls were made each month in June, July and August with signs of further growth ahead.