Employee Marketing Is Good Business Employee Marketing Is Good Business by Janet Wiens Common sense steps to attract and retain the best talent.
M arketing employees is just as important as marketing clients.
The ability to deliver quality work, to meet budget and schedule obligations and to respond to market shifts hinges on having good employees. A generation or two ago an individual would often spend their entire career with the same organization. Individuals today may still have one-organization careers but many also switch jobs frequently. A better career opportunity is one reason. People move more.