Stakeholders must develop a sense of trust towards the brand. There is a growing level of skepticism regarding the promises delivered in advertising as consumers become more educated and sophisticated. But publicity in its simplest form, such as a news article, has the implied third-party endorsement of the media that helps build credibility. Of course not. All marketing and operational components have a critical role to play in branding.
Advertising is often the most effective method of reinforcing a brand image.
Human resources, customer relations and, obviously, product performance build brand strength and add value. Developing a brand is a complex, long-term process. In today's marketplace, where product differentiation is becoming narrower, branding can provide the edge needed to succeed. Public relations, integrated with your marketing and operational efforts, can be an effective tool to create a winning brand.