Whether you manage marketing in-house or use a variety of outsourced vendors, LimeLight will spotlight exactly how well each campaign performs. Understanding detailed page view and screen estate value is key, so that you can improve stickiness and CPM rates. LimeLight shows you precisely what works and doesn't work for each page, as well as for sections. It lets you see which user segments gravitate to which content. It even shows content cross-over value, so you can, for example, understand how having product review content impacts the rate of purchase.
Effective marketers know that on-site promotions and merchandizing are iterative processes.
LimeLight lets you see exactly how the placement of each promotion performs-right away. In fact, you even get insight into specific cell efficacy. So when it comes to up-sell, cross sell, and shopping cart metrics, LimeLight makes the results crystal clear. Your navigation defines the very fabric of your site. With LimeLight, you can see how people navigate, what friction points cause trouble, and where visitors find the most productive paths.