Paid advertisements are the simplest, but most expensive. By far the cheapest and most effective is to have interviews and articles. We are so bombarded with ads today that we are quite immune to them. However, an article with a human-interest slant makes for interesting and informative reading or viewing. Within the Yiddish community there are publications and radio programs which are always looking for something new and exciting.
Distribution is the final stage.
It is time consuming to send out individual packages of a single unit. Thus having the National Yiddish Book Center, Workmen s Circle, Mark David, Hatikvah, Sal Kluger, and the many wonderful Judaica stores do it for you. It shows when you last helped support the important work of Der Bay. If it has been a year already please do your fair share. There is no large organization just your editor and the many talented contributors who send in articles, letters to the editor and listings for events.