These are some of our favorite tips for getting publicity. There's a good chance you'll get TV or print coverage.
Editors scan the headlines of incoming wire stories.
That's like tossing your news in the wastebasket. For best results, deliver a personalized pitch to each editor. You should also review editorial calendars and hotlines to identify other big story opportunities. You can monitor what you competitors are doing and at the same time learn the names of editors, reporters and analysts that cover your industry. Send future press releases to these media contacts.