He unnecessarily limits his appeal. If he would shut up and quit ad libbing and just read a carefully drafted speech which omits the fringe element, he could assemble a vigorous middle of the road coalition. Now make the best of it. Focus on facts. Facts speak for themselves.
Any fact is reportable.
Enough facts might tell a story. But sometimes, facts are not enough. Then you get motivated the wrong way and go out and inject analysis, which ruins the journalism. So I wonder who you are. If you are a staff of ten, perhaps that explains it.