They didn't start out as good businessmen. Investors pressure for trade. Land is offered to anyone willing to take up the challenge of clearing it. No feudal obligations. The land is yours to sell, rent, or pass along to children.
Land becomes a commodity.
People buy and sell land in Am in a way unheard of in England. In America a man can rise indentured servant to Gentlemen of wealth. This cannot happen in England. Came to Virginia, practices law. Worked his way up and ended up in House of Burgess.