Think about going to a party and being more interested in what's on the buffet table than who's there, he says. Think about eating until there is nothing left. Studies show that twice as many women as men crave chocolate and sweets. Men are more likely to crave salty, high-fat food, Deahl says. The reasons women tend to crave sweets vary.
Hormonal changes related to the menstrual cycle can trigger cravings, for instance.
Women also may crave chocolate as a comfort food when they are upset. The creamy texture and taste add to the pleasurable sensation of eating chocolate. If I have one piece, I'm going to have more. Sue Conn. She is also a Weight Watchers consultant and has seen people struggle with food cravings, particularly chocolate. Sugar makes you want more sugar.