In the past, the design of an organization was rarely an issue. But we are in a vastly more competitive marketplace today. Changes are occurring so rapidly that often an organization is struggling just to stay abreast of the pack. Working to keep incremental improvements constant and vital might not be enough. For this reason you must examine all possibilities, including organizational design .
All organizations are dependent on core design elements.
Within each of these categories exist at least two options. Obvious issues of practicality and feasibility relative to the nature of the work, the type of equipment or systems available, and the distribution of and connection to customers impact the possibility of selecting any one option. Nonetheless, it is extraordinarily valuable for any organization to step back and take a formal, open-minded look at its design. This exercise in raising the constraints to performance could be the missing link to future profits. Two primary options exist for this design factor, functional and customer-centered .