Control and consistency are replaced with chaos and creativity, and old strategies are replaced with digital strategies. Unleashing the Killer App demonstrates how managers are rewriting the rules of business to face this digital ultimatum, upending management science as we know it. This is not your father's business book. Drawing on their experience and research with leading global businesses, Downes and Mui identify the 12 fundamental design principles for building killer apps. Classic illustrations from history and stories from today's most interesting start-ups underscore the lessons in memorable ways.
Digital strategy is more than a vision statement.
It is an attitude that thoroughly permeates winning businesses. Done right, it becomes the operating model for the business itself. Larry Downes is a consultant, speaker, and writer. He is an adjunct professor of law at Northwestern University and a visiting fellow of the Diamond Exchange, an executive learning forum that brings together senior executives with leading strategy, technology, and learning experts. Chunka Mui is a partner with Diamond Technology Partners, director of the Diamond Exchange, and executive editor of the business journal Context.