Every media medium should be involved. Topics for media Interviews with new festival leaders about their hopes, plans. Annual announcement about theme of the event. Hints for event-goers on what to wear, what to see, special facilities. Place Distribution of your product may be everything.
Location determines the channels of distribution.
Determines the marketing efforts you must put forward to drive sales. Place defines the type of individual who will be persuaded to invest in the event. Internal vs. external event marketing Promote products and services. Retail events Fairs and festivals Launching new products Retail events Petting zoos, fashion shows, Santa Claus appearances. Consider external and internal customer.