The city dragged itself kicking and screaming into the modern world. The 'Glasgow Smiles Better' slogan which you will still see displayed was the turning point with a campaign to rejuvenate the inner city. In order to survive, Glasgow was forced to change. It had to look for new commercial strengths to replace the old traditional industries. Today Glasgow is a vibrant, fashionable metropolis, bursting with freshness and a style that very few other cities in the UK can match.
Great architecture is a striking feature of the city.
From the splendour of the Victorian City Chambers to the Art Nouveau of Charles Rennie Mackintosh, it is hardly surprising that Glasgow has won the City of Architecture and Design award 1999. The city has impressive galleries including the famous Burrell Collection, St Mungo Museum and the Museum of Transport. Not only are all the museums very varied, most offer the additional attraction of free admission. Offering great shopping all year round, the city has the largest glass-covered mall in Europe, the St Enoch Centre. It also has the world's largest menswear store, colourful indoor and outdoor markets, antique dealers, speciality stores and shops as well as all the well known high street names.