Since you're reading this, you're probably already interested in using a jingle to promote your product or business. But if you're still making up your mind, here are just a few of the many reasons why jingles are the time-honored way to make your advertising dollar go farther. Major companies use them. America's largest companies use jingles because they work.
Jingles create a positive impression and reinforce it through repetition.
And people just plain like them. A jingle keeps on selling long after it's first heard. A good jingle sets up shop in a listener's mind and reinforces your name and your selling points. In this way, you get more for your advertising dollar because a single spot lasts longer. A jingle creates a positive impression.