Your costs are increasing. Competition within the marketplace is tightening. Profits are becoming more limited, and your vendors are providing less and less marketing support.
Customers are cautious of how and where they spend.
Then there are the advertising issues. We know that every marketing dollar you spend needs to produce results. With the Fisher Market Audit a local consumer research study. With the ease of technology and growing impact of the internet, most businesses can define what's happening within their industry nationally or even regionally. We conduct consumer research every year that profiles the Wenatchee Consumer.