It immediately received exceptional praise from readers. But we still need avenues for experimentation. We found one when the Journal launched its Weekend section, which gave us an opportunity to organize our leisure-time features into a new section we called Marketplace Extra. What has been the greatest fun, however, has been in the areas where we have gone well beyond the content of the newspaper to exploit the interactive nature of the medium. One of our most popular features is our Company Briefing Books, which provide access to a wealth of information about public companies, including financial and stock charts.
Every company named in news articles is linked to a Briefing Book.
Here, too, we wanted to capture the Journal's clean look for charts. On the newsstand and elsewhere, the print Journal stands out. The focus remains on the news and information content. So, too, does the Interactive Journal stand out among the blizzard of color and activity on the Web. Readers appreciate it all, down to the smallest detail.