Media and Advertising As advertising becomes more important for businesses, larger companies are able to spend more and more on sophisticated ways to make us buy their products. Advertisers also exert direct and indirect influence on the media companies and their content in order to foster moods and cultures where consumers are more likely to buy their products. As a consequence, dumbing down of content is not uncommon. Media companies sell consumers to their customers, the advertisers, that bring in the money that allows media companies to survive. Market pressures therefore affect content further.
Globalization also has an impact on advertising and consumerism.
Click here to find out more. However, as described in the free trade section of this web site, the actual way in which the current form of overly corporate oriented free trade has been carried out, compared to the theories and idea, is an area of much discussion and warranted criticism. As a consequence, the coverage of alternative views and critique has been either avoided, or almost ignored, because the same international free trade system benefits the large media companies that are also global. Diverse views are therefore not expressed and not available for most people. Click here to find out more.