If it was a disgruntled employee, it would more focused. He is currently recruiting for Content Writers, Chief Internet Officer and Chief Marketing Officer. The Internet is very important for general research and finding out what's going on. Radio is still a better way to reach older voters, but the Internet is great for reaching reporters and a great way for campaigners to communicate within the staff. The Internet is a major force on political campaigns, but other forms of media are still important and relevant.
Email addresses are a great tool for sending reminders and for communicating updates instantly.
This was a spike, not a trend. People who have money to give are on the Internet. It was the fastest way for people to donate. McCain's success was also due to the fact that the media became interested in him. The Internet allows a wide enough audience to find those who appreciate your sense of humor.