Image Marketing Leadership Our mission is focused on continued leadership and knowledge dissemination in brand and Image Marketing. Popular workshops and seminars that teach business leaders and marketers the latest methods in Image Marketing, Branding and brand advertising . By using a Persona or Image audit methodology, you can identify which one is right for your venture, business or brand. The most important elements of Image Marketing are the eight Persona Factors, including the Image Factor, Custom Factor and Credibility Factor. The 88 Persona Codes are tactics for getting there.
Many brands rush out to hire an ad agency without a plan.
The foundation of the Persona Plan is a numerical, mathematically indexed, calculated inventory that allows you to map against competitors. Although the underlying concepts and research is complex, our mission is to make the process manageable for everyone. All brands, entrepreneurs and business ventures can benefit from the proven formulas of Persona Plan. The Persona Inventory makes goal setting straight forward, precise and less intimidating. The benchmarked Persona Inventory allows the use of automated tools such as Persona Plan software .