A hidden counter registered each hit. Still, the proof is in the pudding, as they say. And this project proved a plum. The client's investment paid huge dividends. This syllogism summarizes our point.
Advertising agents say brilliant creative is vital to success.
DM practitioners preach consistency. DM is often the only sales message clients can afford. And if you're going to invite someone to spend the night before even dating, let's just say you'd better have good creative. Steven Bochenek is the co-Creative Director at Lowe RMP, a direct response advertising shop in Toronto, Canada.