We don't want people who want to make money fast and get out. They are not good for our business and our business is not good for them. Despite the unknowns brought on by the new medium and interactive possibilities, marketers should not be overly skeptical of this new marketplace, Carpenter warns. The detractors act like they have been living with the Internet for years. There is no history here.
Internet advertising has the biggest potential of all mediums.
She adds the great potential lies in the way consumers interact with this medium. Consumers spend quality time on their favorite sites. TV used to be like that. Lois Whitman is a partner in HWH Public Relations, an agency specializing in the Internet and emerging technologies. Her 23-year old agency is best known for being one of the first to promote home video, personal computers, interactive television, compact discs, CD ROM's and now some of the most compelling destinations on the web.