Once again, the demographics of the Web are a key factor in determining whether this strategy will work for you. It's vital to understand who uses the Internet and who visits your site. Although computer technology makes it possible to gather some very specific data about site visitors, some demographic information is best gathered by asking for the information. That's why many websites require you to register. They're trying to figure out who you are.
Few sites can survive from advertising revenue alone.
With the current economic downtown and death of many dotcom companies, online advertising has declined dramatically. Although online advertising is expected to rebound, most of the revenue goes to a handful of large sites. Small publishers have to divide the proverbial crumbs. The Resource Center at Internet ad agency Double Click offers a wealth of information for aspiring Web publishers. Subscriptions Some websites now charge subscription fees, starting as low as a few dollars per month.