Emotion is not a tool of Cognition and is thus a tool of those who are Cognitive. God is what you make it. Naturalistic faiths also point up the shortcomings of the societal mores and political movements that we create. The practical application is to teach abstinence, self denial and mortification, and emotional and spiritual repression. We are the decision makers for our flock,since there is no god.
Emotion can be more important than logic in the minds of the flock.
Emotion is much easier to manipulate than logic. To create an army of believers and to create an even bigger army of people who can't believe in anything. Our mission is to control faith until we find a means of making it obsolete. The practical end of this is the fostering of militantcy and hypocrisy,and again, the slandering of other faiths, in recent years we have found that making ourselves look ludicrous to the outsiders has been very useful and it allways hurts the celestial chorus. Oftentimes we have found that we can fool Cult of Ecstasy mages into creating a scandal involving one of our puppets.