Instead of selling extremely expensive clothes to women with too much time and money, she now sells very expensive used clothing to women with too much time and not quite so much money. She told us that, much to her surprise, most of her customers had followed her to her new calling. They never were buying from a particular store as much as they were buying from Jennette. When a car salesperson moves, so does the customer base. This is also true for waitresses and waiters, practically anywhere customers have an easy choice.
Customers choose where they shop based on the personality of the store.
And the personality of the store is nothing more than the combined personality of the people who work there tempered by the way they are managed. We like to reminisce about the good old days of Ma and Pa businesses. Think hard and you will realize that just because a business is a Ma and Pa business, there is no guarantee that the service will be warm and friendly. It's truly a matter of personality no matter how large or small the business. Every business is a Ma and Pa business .