Yet John Browe sounds guarded about what the campaign ers seek. We don't agree with everything they say. Some of it is sensible and f ruitful. Wheth er they like it or not, the companies now accept that globalisation brings with it the need to convince outsiders of their good intent. All of us now act in ways we di d not 10 years ago.
Globalisation means stakeholders and responsibilities everyw here, which have to be managed.
It's a quite different level of complexity.