In his column he chronicles his and his readers' attempts to wedge Macs into the workplace. He works alone in his efforts. While not a Macintosh expert, he knows what he likes, and it's the Mac. Let's take a look at these problems. The boss in my company here in Chicago has barely even heard of the Mac.
Ignorance is perhaps the hardest battle of all to fight.
When I first got hired, he literally thought the Internet was a Microsoft product. This sort of herd mentality is more pervasive than you might think. A lot of people, and I mean a lot, who don't know that much about computers, see computing as one big bowl of Microsoft soup. Just as I don't differentiate between brands of concrete, many people don't see differences between computers. You'll notice the difference between good and bad concrete if your house collapses.