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Laughter really is the best medicine.
Read this review. Read past issues of the Advertising Tips newsletter . This week, some timely reminders about some of the basics in marketing. Bartering and swapping were the very first commercial techniques - you swapped your excess fish for someone else's fishing nets, or your excess grain for flint knives and so on. And the motivation wasn't just for economic gain, it was to build and cement relationships between people.