Consumers in the United States are used to intense competition among firms providing goods and services. Governments everywhere are realizing the benefits that occur to the consumer when there is increased competition. Supply and demand have increasing impact on all economic players. Where competition is intense, consumers have choices of several brands and models of products. Whether in the toothpaste aisle or the new car lot, consumers are in control .
Consumers enjoy comparatively low costs from services where competition is intense.
Consider the competition among long distance phone service providers or Internet service providers. Increased Usage of the Internet. The Internet or the World Wide Web today impacts every business in every country. Whether marketing a good or a service, business owners face intense competition from providers throughout the world. It is relatively simple for consumers to purchase cars, personal computers, and photography developing services via the Internet.