But rather than spend hours shopping from store to store, they are getting in and getting out. And many aren't going at all. Instead, they are doing their shopping via the Internet. Sales online are slowly building. They are still only a tiny fraction of total retail sales, but every year this percentage keeps climbing.
Investors are convinced.
American Express just came out with a credit card designed for Internet shopping. It allows you to send personal and credit information by swiping it through an attachment on your computer that Amex supplies free of charge. Women can buy software that allows them to create a virtual model of themselves online so they can see how clothes they wish to buy over the Internet will look on them. Most of them have decided to make shopping fun. The four Ghermezian brothers of Canada led the fun way.