To Millennials, diversity doesn't mean black or white, it means Korean, Malaysian, Latvian, Guatemalan, Peruvian, Nigerian, Trinidadian, and skins in more hues from more places than seen on any generation in any society in the history of humanity. America is awash in individualism, in everything from careers to lifestyles. Not at all. Today's kids have a real edge in technology. And, in a departure from Boomers and Gen Xers, they will apply technology not to empower individuals, but to empower the community.
Kids spend a lot of money.
As the child generation of the rising Dow and unparalleled affluence, Millennials are the biggest youth spenders in history. But not much of this is their own money. Convention and big brands are poised to coming back, pushed by new web technologies and positive peer pressure. Millennials are a consumer behemoth, riding atop a new youth economy of astounding scale and extravagance. These days, kids have cash and know what to do with it.