Horticulture is a recession-proof industry. Decrease in leisure time prompts need for horticultural services. Shift of U.S. population to Sun Belt creates demand for horticultural services for new residents.
Gardening is number one leisure activity and participation is predicted to increase.
Knowledge that good landscaping increase home sales, apartment occupancy rates, and employee productivity increases demand. Increase in U.S. average age expected to increase demand for horticultural goods and services. Shift in vegetable industry from Florida because land is cheaper and water is more plentiful. Fastest growing agricultural commodity in the state.