Follow it with details. Put background information last. If readers like to scan Web pages, make yours scannable. Use headings liberally to show the structure of your information. Use lists numbered lists where order is important, bulleted where it is not.
Limit lists to nine or fewer items.
Highlight key words or phrases. Links naturally stand out and thus act as a highlight. Keep pages short . Break long articles into several short pages and link among them. Make the title short and to the point.