Feedback on marketing plans and the reaction of the marketplace to those plans. Ideas for product and service use and benefits. This perception was new both inside Xerox, and also new for much of the IT Leadership community. The Alliances required to complete this whole plan Xerox's historical role, and existing relationship with IT Organizations Communicating all this. Documents can be a Product .
Documents can be a platform for creative work.
Much creative work requires some form of document. Documents are still the most common storage device . The power of these roles in all businesses is grossly under realized. Historic and pervasive focus on training and development of new hires and certain staff groups. Early, intense work done via reengineering and key business processes - growth and adaptation in both areas.