By providing learning experiences for all ages, this store provides additional opportunities for families to learn, have fun and run errands all at the same time. At this store you can play with the products, listen to live lectures or take hands-on classes in several areas of study. Both REI and Discovery Communications chose to find their own new path rather than follow the industry lead of retail as entertainment. Both companies innovated based on their inner compass, and both are hugely successful as profit centers. Design that leads aligns the unspoken messages about organizational values with the spoken messages of organizational policy.
Every organization strives to align their organizational policies with their mission and goals.
What many organizations often forget is that the physical environment speaks volumes to the psychological and social environment of the workplace. They now credit their unconventional, new office design with helping to attract the best talent, rebuild trust and restructure their business for higher profits. Their original space was designed based on a map mentality, i.e. a path of least resistance based on social norms. Their offices looked very much like all other accounting firms. As a result, they managed themselves and acted like most other firms.