The system is not a static entity. New players are allowed to enter, as long as they have the backing of at least 60,000 members. The programming must also contribute something different from what is already on offer. The latest addition is BNN which makes 65 hours of television a year aimed at young people. The Netherlands is different Dutch national public television differs from public broadcasting in the surrounding countries.
International comparison shows that only Italy has a greater percentage.
Conversely, when it comes to the proportion of entertainment programmes, Dutch public broadcasting scores low with 20 percent. Only in Germany is this figure lower. Hundreds of thousand every day Public broadcasting succeeds in attracting hundreds of thousand of viewers every day. Between nine and half-past nine in the evening is viewing peak in the Netherlands. According to figures from NOS Audience Research, at that time an average of 1.8 million people are watching one or other of the public channels.