It lies at the heart of this great continent and boasts some of the most breath-taking natural attractions in the world. The mighty Zambezi runs through the country, its name alone evoking images of the spirit of Africa. And this is just one of 19 National Parks within this huge country. Birds are to be found in rich profusion, one park, Lochinvar , is believed to contain the widest variety of species in the world. It is also crisscrossed by numerous rivers, providing the opportunity for caneoing, rafting and other boating options through some stunning scenery and unspoilt wilderness areas.
Fishing is also popular and offers sports angers some splendid challenges.
Tourism is playing an ever greater role in the Zambian economy and top priority is being put on ensuring the transport and accommodation infrastructure meets the demands of the international traveler. Yet despite its growing popularity amongst discerning travelers, Zambia has resisted the temptation to appeal the mass market. The authorities are sharply aware of the risk this would pose to the environment and also recognize that this is not the type of experience that visitors are seeking from a safari holiday. So, while the services offered in the lodges and camps is of the first order, everything is on a small, highly-personalized scale. Some of the most knowledgeable wildlife experts in the world run safari operations in Zambia.