The Web site lists 4,000 speakers and is searchable by topic, geographic location and alphabetically. Terry Paulson, president of the NSA, said the majority of speakers get their bookings from referrals. He recommends requesting a demonstration tape of the speaker or viewing an online presentation to make sure the speaker is a good fit. Frick said meeting planners should look for a speakers who have given presentations in their industry and might have industry-specific knowledge. He also recommends checking references.
Budget constraints are another consideration when finding a speaker.
If you have a specific date in mind for the event, plan early. Companies looking for a celebrity should start the booking process eight months or more before the event, Frick said. When you book a speaker, get confirmation of the arrangements in writing, Paulson said. Paulson suggested steps that can be taken to ensure that the speaker's presentation will add value to the organization. Provide the speaker with the most recent annual report and a copy of the chief operating officer's most recent speech.