When our tenants are best served, so is marketing. Everyone is there to assist the marketing effort. You maintain a competitive edge when the entire organization takes on a sales-marketing orientation. It reflects itself in everything the office suite does and, therefore, how the tenants feel about officing in the suites. And a positive service-minded attitude doesn't cost additional marketing dollars, whereas the traditional marketing activities require the expenditure of money for advertising, concessions, etc.
Maintenance is the number one marketing aid for the office leasing function.
This includes not only promptly handling service requests but also maintaining the condition and appearance of the property so tenants enjoy officing there and delight in having their clients and friends visit their office suite. It costs nothing more because the maintenance personnel's job is to maintain the curb appeal. By doing their job with a positive attitude and in accord with professional standards, they will be accomplishing their important part of the overall marketing effort. It is interesting to note the average person forms a judgment of a company or property through their contact with one individual. This means anyone in the organization can either enhance or undermine the entire marketing effort.