So my unstated resource is the culture. This seems to say that if I know a culture I will stand a better chance of finding a name for a product so that the product will be a success. That seems reasonable. Oh the joys of Triadic Analysis and UTK, how clear my thoughts have become. It must be that the Renaming Process has produced a state change in the culture that I am not yet aware of.
Lets try a thought experiment.
Let s say we call the rose a telephone . Why the state change would be catastrophic. People would go to call a friend, prick their fingers and aggravate their allergies. Hmm lets try another name, one that doesn t have a prior meaning, like Blargle . Now we have A blargle is a blargle is a blargle .