The Kuwaiti of the pre-oil era survived, in the harshness of the desert or sea, through a mix of finely honed skills and highly developed social organization based on family, can and tribe, which provided the economic and political support necessary for survival. In return for this support, the individual gave unquestioning service and loyalty to his group. This gave rise to clan based networks, which are still extremely strong and provide the basis of social relations between Kuwaitis today. The concept of face has the same meaning as respect and reputation in the west, except the face has intensity about it that is almost inconceivable to a westerner. But face accrues not only to the individual but also to the group, and a youth is considered mature once he view personal success as being synonymous with the success of the family or group.
Face is expressed through hospitality, generosity and loyalty to family or particular group.
A Kuwaiti spends his life building his personal and social face and the sense of face lies behind many social behaviors in Kuwait. The dewaniyah or parlour has existed in Kuwait since time immemorial. The term originally referred to the section of a Bedouin tent where the menfolk and their visitors sat apart from the family. In the old city of Kuwait it was the reception area where a man resaved his business colleagues and male guests. Today the term refers both to a reception hall and the gathering held in it, and visiting or hosting a Diwaniyah is an in dispensable feature of a Kuwaiti man s social life.