And to see it, you have to find a way to measure it. Barrett has a way to measure that alignment - and a vision for improving it. Over the past few years, Barrett has been to many seminars where people talk about introducing spiritual values into the workplace. But the group in Boston is different. The dominant look favors cropped, graying hair.
Dark suits are everywhere, as are outfits featuring pearls, worsted skirts, and silk blouses.
At some spirituality seminars, the attendees are looking for prophets. At this one, they're looking for profits. Adopting such a model, Barrett and Shafer argue, will soon become the only way for companies to make a profit, because it will soon become the only way for companies to stay creative. Barrett believes that innovation in business has become a runaway train - the train that everyone needs to ride. Perpetual innovation offers the only hope of business and personal success, but it thrives only in an atmosphere of trust.