First and foremost is to keep them satisfied. The second strategy is so obvious that it is generally overlooked ask your customers to recommend you to others. When you know who recommended someone, a thank-you note is a necessary, quick and thoughtful way to recognize your customers for their referrals. In some cases, a referral incentive program, such as product discounts and earned in-store credit, can be invaluable. Keeping others informed through press releases and newsletters is also a good way to remind people about your products, services and special promotions.
Little gifts mean a lot.
Promotional gifts promote customer good will as well as your business. Pens, key chains, pads, calendars and magnets imprinted with your business information are just a few popular items. You can take this to the next level by sending customers a card or gift for birthdays and holidays. Show you care by remembering your best customers with a card or phone call on special occasions that might call for it. Donating gift certificates or services to local clubs and schools can increase your visibility in the community and foster good will toward your business.