People don't like us and they too overloaded to read our special offers. In pragmatic, every-day language, that means you need to stop playing the cards that are dealt to you, drop the chain, use a different ball and come in through a different door. He chooses his battles. He fights on his own terms. Let's look for a better battleground.
Every sale is made with a decision.
So, let's look at some really sophisticated psychology. We're going to look at how people make decisions. We're going to make that our battleground. Every decision is made in exactly the same way. Simply, every person must see, hear, read or do something.