Lawyers are basically wordsmiths.
For years we have been concerned about what impact words and phrases we should use or what analogies we could make to drive a point home. Unfortunately, words alone are the component of communications which contribute the least to the overall impact or persuasiveness of a message. Nonverbal communication is everything else that goes along with the message such as facial expressions, eye movements, body movements, etc. For our purpose we shall break a message down into three components, but for ease of understanding, we shall use lay terms. When social science studied the impact of a message as relating to those three channels of delivery, the results were quite surprising in terms of the impact of a message.