She also stressed the importance of knowing the audience and their needs. You have to know what they want, and match the benefits of a product or service to the ones they are looking for. Both Richard and Ann mentioned the importance of having a person responsible for user support. And from the user's point of view, there should be one contact, though that person may route the questions to others to get the right answers. Every university is unique and will have a different IT infrastructure and standards, but also its own library system, departments, and users.
Local factors are important in planning promotion and support.
Technical Design and Data Ross and Ann mentioned the importance of developing systems that are scalable yet changeable. As SuperJournal was a research project, we needed flexibility, and found there were tradeoffs in terms of scaleability. Metadata will be increasingly important for discovery. Publishers should give some thought to the metadata associated with journal articles to enable users to find them and assess their relevance. As David mentioned this morning, not all of the SuperJournal journals included abstracts.