But design is not simply about making pretty pictures. Though aesthetics play an important part in good design, good design is truly about structure.
Good design is about the organization and presentation of pertinent information.
Good design is the face of your message. The information must be presented in a language geared towards the user. Though an emerging medium, the Internet already has an established logic, and users have come to expect particular types of information to be in particular locations. The retrieval of information within a Web site must be intuitive for the user. A navigation path is similar to a map offered to visitors of the site.