Mass Communication Summary A complete guide to the publishing industry from both a cultural and commercial perspective. This book examines all aspects of the editorial and business issues affecting book publishing today, and contemplates the future of an industry at a crossroads. The book suggests that, rather than being in a state of disarray, the publishing industry is on the cusp of great opportunities. Students and others who are considering entering the publishing business.
Features Provides case studies throughout for an in-depth look at current practices and issues.
Contains coverage of what America reads. Discusses women in publishing and the modern book company. Table of Contents Acknowledgments. Characteristics of the U.S. Book Industry. Book Publishing Means Jobs.