This campaign promoted the accounting profession through advertising with several local and national media outlets. The Boston Business Journal, Worcester Business Journal and Business West. Windows of opportunity.
Every business plan has a few wrinkles.
Or so they say. Two local radio stations ran three ads created by Hill Holiday December through March. The show airs on Saturdays from 11 am to 2 pm and on Sundays from 10 am to 1 pm. Advertisements also ran mornings and evenings on WBZ 1030 AM and ran in January and February during drive time. WBZ News Radio covers the entire Boston Metro area and Cape Cod.