Address copies to several people in the same newsroom if you're not sure who should receive it. Editors and reporters constantly feel deadlines looming . Give them information that doesn't require them to learn a second language. Your point has to be easily grasped by someone who probably avoided math and science in college. If technical terms are necessary, define them clearly in the same sentence.
Few reporters understand how DNA works, but they write about cloning.
If it can be done for genetics, it's possible for engineering. Editors and reporters love breaking news, trends, and reaction from experts. Send it in. Editors and reporters want to tell the story. You only have to get them interested.