People have looked at our ingredient in every which way possible and we encourage that because we want consumers to be comfortable when they choose Nutrasweet. That has been our commitment for nearly three decades, and it will always be our commitment. You can feel confident choosing products that contain our ingredient, but if you don't, you have other choices. Psychological research is also being deployed to help the biotechnology industry sell the public on the benefits of bioengineered foods. As with Nutrasweet, Farrell acknowledges that corporations cannot win their PR war with scientific arguments in defense of bioengineering.
Food biotechnology is about benefiting the food supply.
There is no negative, there is no dark side. . . . You can fight and lose the scientific debate or you can present the benefit to be gained by further advances in American agriculture, advances not unlike those that have been occurring for the past 100 years on American farms. There comes a time, he said, when a PR pro must strike back. Prince, a veteran of the National Restaurant Association, is now a private industry consultant in Washington. The video, consisting of news clips, chronicled CSPI's campaign to raise public awareness about the nutritional dark sides of many commonly-enjoyed restaurant meals.