Involves altering environmental events to influence behavior Characteristics of Behavior Modification Focus is on the behavior . It is designed to change the behavior, not a characteristic or trait of the individual.
Emphasis is on current environmental events.
BM emphasis is on current environmental events Rejects hypothetical underlying causes of behavior. In R- the stimulus that is removed or avoided following a behavior is called an aversive stimulus eg. In both cases, the behavior is likely to occur again in the future. Some confuse Negative Reinforcement with Punishment. It is hard to know if this is reinforcing since we don t have enough information.