It is important when gathering information from the media to keep it diverse. This means not watching only one station, not going to the same web sites, and not only reading the sports page. Broaden your horizons. You may not be interested in everything you read, but that does not mean it will not benefit you later on. The more you are able to talk about intelligently, the smarter you sound and more intimidating you become.
Logic is an extension of intellect.
It is probably easiest to explain logic through examples. There may be numerous answers in a situation. Here are a couple of answers that I could give for this particular one. An author trying to break into the industry would have better luck selling a piece of fiction geared towards the audience of middle-aged women. Authors not writing fiction for the middle-aged women audience have to put out quality content that will bring in enough revenues to support them.