The study found that the amount of traffic to travel related Web sites had doubled since a survey in 1996. Half of those polled said they had gone online to check travel rates and of those, nearly 50 percent went on to buy tickets online. The ease of checking airline rates online is a large factor in the surge of traffic to travel Web sites over the last year. Surprisingly the survey found that only 10 percent of those surveyed said they would be extremely or very likely to avail of a discount package in the next 6 months. The survey found that the average visitor to a travel related site was wealthy with an average salary of USD60,000 and aged between 24 and 54.
Males are slightly more likely to visit airline sites than females.