Highmark has made this possible through their participation as a key member of the coalition. Primary goals of the campaign are to create greater awareness of violence in families and intimate relationships, overturn acceptance of violence as a means of resolving conflicts, and promote peaceful relationships through images and ideas. The organizers hope that the initiative will serve as a national pilot and prototype for other organizations. In addition, community events will be held throughout the state that will utilize training and study groups to create a greater understanding of the factors contributing to violence. Family violence includes physical, sexual, emotional and economic abuse and affects people of every age in every community in Pennsylvania.
Family violence touches one-fourth of all American families.
Established in 1954, the Foundation is dedicated to public health and service through philanthropy and education. Highmark Inc. was formed in 1996 through the consolidation of Pennsylvania Blue Shield and Blue Cross of Western Pennsylvania.