The DEP stadium recycling promotions began in October 1998 and involved football games at Penn State, Pittsburgh Steelers and Philadelphia Eagles. Fans had the opportunity to win prizes by guessing the number of recycled cans used to create the football sculpture. The contest, also sponsored by the Steel Recycling Institute and the Pennsylvania Soft Drink Association, included a grand prize trip to the 1999 Super Bowl. The third-grader guessed a total of 335 cans went into creating Sewell's football art. The actual number of cans used was 331.
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