Identifies the kind of voters targeted this way and encourages students to examine the implications of these different techniques. Provides students with background information necessary to make informed assessments of material presented. The Individual Financiers of Congressional Elections. Attack Advertising in the 1998 Elections. Campaign Strategy and Direct Voter Contact.
Elections are More than Just a Game.
This volume examines the most important aspects of congressional election campaigns, ranging from the decision to run to campaign strategy to political reform. It consists of a collection of cutting-edge studies written by scholars who are experts in campaigns and elections. Many of the authors have had significant experience working in political campaigns. The studies use new data sets to analyze candidate emergence, campaign fundraising, strategy, television advertising, and fieldwork. They combine quantitative data analysis with descriptions and examples drawn from real politics.