Incorporating many of the ideas they had heard and read about, Meehan and Walker were ready to begin their business. Each women had her own line of crafts, was financially responsible for only her line, and received profits only from those items she sold. As Meehan points out, there are many advantages to this. It cuts our time in half. Depending on the item, we make it either in assembly line fashion or one of us takes total responsibility.
Division of labor is determined simply by who is more talented in each particular task.
For example, I might design, sew and stuff a satin balloon, but it is Mary who will personalize it because her handwriting is more professional. Selecting their craft line was not a problem for the women. Simplicity patterns and craft books were carefully scrutinized, and a wide variety of saleable crafts resulted. There is an emphasis on usable decorative items such as quilted tissue boxes, macrame towel holders, and door stoppers. The women avoid fad items because of their short selling life.