Color communicates we receive information from the language of color. Color is emotional it evokes our feelings. Ideas can be communicated through color without the use of either written or verbal language, and emotional response to individual colors alone or in combination is often predictable. For instance, a prestigious law firm sends a message of confidence to potential clients by using rich, deep colors in its office and on its letterhead. Conversely, a dentist s waiting area in bright red or orange sends a stressful message to patients, rather than the calm feeling the dentist wishes to convey.
Colors evoke specific emotional responses.
For example, red can be powerful, exciting, passionate, and daring. Within each color innumerable values or tints, and shades generate an even wider range of responses. Red goes from palest romantic pink to a sophisticated deep burgundy. Creating powerful color combinations from numerous hues, tints, and shades is the ultimate objective of working with color. To develop an accurate response to the language of color, it is first necessary to understand the harmony of color.