Web surfers are very impatient people. A simple rule of thumb is to present your information in easily identifiable categories. You may consider color-coding your pages according to their respective categories or sections. At Aloha-City, we use different colors to represent different sections. This methodology let us maintain a consistent layout throughout our website, while allowing visitors to identify and navigate from one page to another easily.
Good websites are usually good communities.
The logic is simple. An online community dedicated to a specific target audience can play a very important role in arousing its members' awareness and interest in specific products and services. These highly qualified prospects will then be more receptive to seek information about related products and make purchases subsequently. Studies in the United States have confirmed that relevant content adjacent to merchant or product links helps to trigger impulse buying. On average, they reported six times higher than average click-through rates for these links.