For example, if I have noticing and enjoying the smoothness of my new computer keyboard under my fingertips, that is my life's experience in that moment - joyful, easy creative movement. Writing is easy and fun. My experience in that moment is ease and fun. If I am annoyed with my assistant for doing something last week that I didn't like, I am choosing 'annoyance' as my life's experience in that moment. Regardless of what my assistant did or did not do, I am choosing my own experience by thinking certain thoughts.
Ideas lead to deeds .
He chose one prospect, a group of auto repair services, and decided he wanted the group to become his client. He thought about what it would be like to work with them, what type of products might be best for the owners and their employees, and how much service might be required of him. He then wrote a proposal and called for an appointment. At their next group meeting he presented his proposal as though he knew for sure they were going to sign up. Of course they did, or I wouldn't be telling this story.