I. Online Consumer Privacy A. Online Consumers 1. A profile is a set of numbers describing an individual in the4 terms that a marketer is interested in. Computer Shopper b.
Information is gathered without consumer knowledge c.
Some gathered with consumer knowledge 1. Social Security Number 2. Age and Birthdate 3. Consumers give up privacy to get better service, but they should be allowed to see the information gathered on them. C. Protecting privacy 1.