Don't just survive. The dominant theme throughout this book is that you can thrive in tough times. Even though Reilly wrote this as a business book, the positive attitude chapter has wide-range application to anyone who experiences adversity. And there is a management chapter that hits the leadership theme hard for tough times.
Managers attend to the process, leaders inspire their people.
How to Sell and Manage in Tough Times and Tough Markets is filled with dozens of practical suggestions for anyone in business. He calls this methodology, A whole new way of serving, a whole new way of selling, a whole new way of profiting. In just a little over one day, these tapes will show distributors how to revitalize and even revolutionize the way they do business. Topics covered include understanding supply chain costs, determining the impact and worth of added value, identifying opportunities, profiling customer needs and developing pricing strategies. No one understands the challenges faced by today's outside salesperson better than Michael Marks.