Program Map An applied social science, public relations is the study and practice of organizational communication and the management of relationships. Public relations is among the fastest growing applied disciplines for employment growth in North America. A comprehensive understanding of the public relations discipline and its role in today's public and private sector environments awaits students to Sheridan's practical co-op Corporate Communications Program.
Emphasis is placed on writing, research and communication planning skills.
They will also develop public relations programs and activities using the public relations planning process and the RACE formula. This cooperative education work experience complements classroom study and provides an ideal background for enhancing career opportunities.