Wayne McCullough and Erik Morales did everything that Soto and Hamed didn't. Boxing, unfortunately is considered a marginal sport by many. Most wouldn't spend the time to watch two unknowns fight their hearts out. And so they merely skim the surface. Sports like Football and Hockey have a great advantage.
Fans religiously watch such sports throughout the season.
Then, when a big game flops, it's no big deal. I've seen many Super Bowls that have had the sedative effect of a NeoCitron and double whisky. The Stanley Cup final is often the worst series in the playoffs. Everyone knows that Mike Tyson is shot as a fighter. He will not suddenly find his 20 year old form.