This is to be done in order to communicate and foster understanding within the context of the target audience. This concept can be illustrated by the idea of clay and brick. The clay allows for mutual growth. Often, with a brick, the focus of the communication is on the brick. It places the owner of the brick at a distinct advantage of having to communicate HIS understanding.
Growth runs the risk of taking place on only one side of the relationship.
In the example of clay the focue is on shared communication through participation. In the example of the brick, the focus may be turned to the brick. The clay may result in a brick. But it may result in something eminently more beautiful and meaningful. The brick can only result in a brick.