In today's highly competitive atmosphere, your business plan's content reveals the level of your communication skills, subject knowledge, project potential, and by association, your management skills. Your research provides the substance of your plan and is a key indicator of the degree of confidence investors can have in your conclusions and the quality of your leadership. The quality of your business plan content is most always the first, and often the only, representative of your project that financing sources will ever see. Your business plan has only one chance to make a good first impression on investors. Your ability to understand and intelligently discuss the current business environment accurately is a major Prerequisite in raising capital.
Information is king.
When you have the right information to support your project you will know your industry, so you can discuss it intelligently, be able to support your projections because they are based on hard data, and better describe the weaknesses and strengths of your competition. Gathering the right information for your plan is a specialist's game and you need an experienced business consultant to do it. Your time is better spent planning your venture, preparing your presentation, and making contacts for financing. You can leave the research phase to our Venture Research department and focus your efforts on those more important goals. Larry MacDonald, Senior Editor at ExpertsOn, has written dozens of plans and has over 20 years of business marketing and development experience.