Emphasis on materialism and achievement. There is a belief in the dignity and worth of the individual. Man protects, shelters and controls his women who depend on him and obey him. Roles are clearly defined. Friendship means complete loyalty and commitment.
Elders are more important as is the past and tradition.
Reasonable distance is maintained between people. Touching is OK between members of the opposite sex but is sometimes threatening between members of the same sex. Touching is important in human relations. Latins often touch each other to emphasizea point. Touching members of the opposite sex in public, unless married, is frowned upon.