Homeway Mobile phone text messages will become a new earner this year for China's telecom operators, but more customer-oriented services are needed to fulfill market potential, according to telecom analysts, China Daily reports today.
Customers can order special text messages, such as weather forecasts, news or jokes, from ISPs.
The major text message users are young people as they are more cost sensitive and adapt more easily to new services, said China Mobile. We can keep in touch by sending greetings or jokes to each other at low costs,'' he said. Text messages are easier to send, as the sender does not need to worry whether the receiver is within network reach. Even if the receiver has switched off their mobile phone, the text message reaches them as soon as they switch them on. Despite a good market response, there are many barriers to the development of the service.