Additionally, the Call through can actually initiate a phone call related to the ad viewed. The ability to track that a call has been initiated without the involvement of wireless network carriers allows Sonata to offer a complete solution to its partners across all wireless network carriers. Sonata enables businesses to extend wireless offerings to include location sensitive strategies to attract new customers. By delivering these services based on the location of the wireless device user, Sonata opens new revenue channels for their partners and other businesses. Sonata customers will have the unique opportunity to reach their audience with valuable marketing and promotional offers relevant to a consumer's location.
End users have access to promotions and offers that are both time and location sensitive.
For example, a theatre company could offer promotions for discounted tickets to that evening's performance at a theater on the next block. Using Sonata, local businesses will soon be able to leverage the power of location-sensitive tools to serve their neighborhood customers' immediate needs. The Sonata Solution consists of Sonata Neighborhood Service and Ad Serving Platform that includes a web based interface for merchants to manage listings, promotions and coupons. Sonata's technology platform supports all browsers, devices, languages and protocols and mobile commerce applications and leverages existing e-business infrastructure, such as forms and other business logic. In addition, Sonata is the only wireless ASP that utilizes it's own proprietary ad server to enable wireless advertising.