Many E-business startups try to attract investors with only a business idea or concept. Unless you've built a company before, it's tough to get funded. They want a real business, not just an idea.
Ideas are cheap.
To get started, prototype your E-business. Once you have original content, it only takes a few days to build a prototype site. If you want a more professional, robust website, hire a web developer. Give 'em stock warrants, client references, and job referrals. Ask your friends and colleagues for comments and suggestions.