This helps us increase our sales without necessarily having to generate more sales traffic.
Comparison shopping for price, make, model, and options is time-consuming and often overwhelming.
San Antonio-based Gunn Automotive has changed all that. The company implemented a non-negotiating business model in 1995. No longer able to compete on price alone, the company's success depended on providing customers with a superior shopping experience - one that was faster, easier and more efficient. The kiosks limited the mobility of the sales people and required them to leave the customers side. Customers were reluctant to enter the showroom where the traditional automotive sales practice was to close the deal.