A marketer will have experience in the business of designing and developing collateral marketing materials. Some of these materials translate well to the WWW, while some are better left on paper. A good marketer will have an excellent research background and be able to keep current with new technology in both electronics and design. A successful marketer has the experience and knowledge of the number and type of resources that are needed to design and develop a legal WWW site and also will have creative ideas how to keep the site fresh and user friendly. A marketer will have the experience to maintain your site.
Any Web shop can design a nice site.
But the importance of keeping your site interesting and updated cannot be stressed too highly. Think about the sites that you bookmark and return to again and again. Whether your firm is big or small, technically friendly or still living in the technical dark ages, the WWW is going to be a part of your life. Begin to think now about whether you want your site to be just pretty or technically leading edge. Or, whether you want it to help you meet your strategic business goals.