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Wolves in Sheep's Clothing About the Author Brian Clark is the President of Orlando-based independent media production house GMD Studios . He is a frequent presentor and consultant to independent entertainment and new media providers on empowering digital technologies. It is easy to argue why affiliate programs are different from what the FTC is scouring the Web for. I'm not quite as convinced of this distinction myself. I suffer from the typical distrust of multi-level marketing, but the affiliate marketing revolution has softened my views considerably.