Since 1992, we've been blazing trails in interactive media. There has never been a more powerful tool for communications. Business will never be the same. Many companies approach a web site as though it were just another form of brochure. A brochure reduces your information to bullet points.
Bullet points are only the beginning of an effective web site.
On the net, people are looking for information. The ideal is to complete whatever transactional goal you have set without breaking the initial contact. And always remember your goals may not initially coincide with the goals of the person visiting your site. Graphics are great, coding skills are essential, but neither can mask the absence of interactive information design. It is what mediocre web sites most often lack.