Love is the light that guides the feet of man in the wilderness. Every human being needs love, inhales and exhales love. When it is directed towards God, it is called Bhakthi. Divinity is the magnet.
Humanity is the iron.
Love is the force that brings them together. Nara is the iron, Narayana is the magnet. Bhakthi or love is the force that draws the two together. God is love and can be won only through the cultivation and exercise of Love. Love is God, God is love.