Before you contact the media about your business it s always good to do some planning first. Know your situation , your audience, and your objectives. Meet with all the involved managers in your organization to make sure you understand the message you want to send. Decide what actions will be necessary to achieve your objective. Know your schedule .
Journalists work on tight deadlines.
Therefore, it helps to give them plenty of time to write about your news. Learn the publication's submission deadline. Then ask yourself if there s any reason to wait before you send a release. Develop the main points of your communication. Make it simple.