The companies' choices in turn are often dictated by various regulatory agencies, as well as competitive forces. Moreover, other insurance agencies are likely to be representing some of the same companies. There is often a vast untapped marketplace available to you through specialization. The list is endless. Raise your awareness and look on every street corner on the way home from work tonight.
Every business is an opportunity.
When you factor in your personal knowledge, and the nature of the area you live in, the answer may become more clear. This is a critical step in your planning process, because all of your future marketing activities are going to be based on this product you are developing. In the end, you are going to make your agency's name synonymous with this unique product. This is going to be who you are. Knowledge One of the first things you must do is to actually become an expert in the field.