A successful trial is identical to a successful story. The exercise in which the successful trial lawyer engages is, first and foremost, that of a master storyteller. Consider voir dire.
Information gathering is the most important task of voir dire.
Storytelling in voir dire is done in reverse. Consider, for example, the issue in many trials of the conflict between corporations and individuals. Lawyers for a corporation seek to assure themselves that the jury can treat the parties equally. It is the rare juror who would decline to follow the judge's instruction. Little, if anything, has been learned about the jurors.