You can also conduct online surveys, which are economical to do. But gathering the information is just the first step. Always respond to every communication from your customers. That tells them that you care and you want to hear their ideas. Some great ideas have come in the form of feedback.
Fresh copy keeps visitors coming back.
How often you post new content can vary. It depends on what you have to say and the resources you can devote to saying it. In either case, make a timetable of how often your site will change and stick to it. Whether you do it yourself, hire in-house talent or use an outside consultant, it's generally best to have one person supervising your update action plan. That way, feedback and suggestions have a central ear to pick up on those good ideas.