396 Business Research Methods. Focus is on the acquisition, use, and evaluation of information from a manager's perspective. The course will include problem diagnosis, research design, questionnaire preparation, sampling plans, and the collection, analysis, and interpretation of data as an aid to effective and efficient managerial decisions. 478 Strategic Management. A study of the strategic management process and of the formulation and application of functionally integrated business policy by top management.
Emphasis is on decision-making in the face of changing conditions.