Production pipeline . If the game requires periodic updates, be sure to plan the production pipeline. TV and newspaper companies tend to be comfortable producing daily and weekly content, whereas software companies accustomed to releasing products are often surprised by the need for ongoing support. Here are the most common reasons for adding games to a web site, and the sorts of games that support each reason. Attract interest .
Contests are the big draw here.
The key is to choose a contest that will appeal to your audience. Draw repeat customers . Television, newspapers and magazines encourage loyalty by delivering content that changes every day, week, or month. Games that work best have a fixed form with changing content, e.g. crossword puzzles and jigsaw puzzles. Fixed form makes the game both easier for players to understand, and easier for developers to build.