Enable java in your browser. Or use the links below. Send us your Feedback For our privacy policy, click here . For our user agree- ment, click here . B.F. Skinner is still alive and writing books under the name of Bill Gates.
Gates clearly intends the book's theme to be liberating, but the final effect is oppressive.
Yes, the company can use its technology to effectively address your needs and desires. But it cares nothing for your personality, your psyche or your integrity. This deflating effect on readers may be the fault of the writers as much as the subject. A book by Gates would benefit from flashes of wit or even of anger, but neither is evident here. Read in that light, it's hard not to find irony in every chapter.