While most other SLRs were still using a mechanical interface between the lens and camera body for controlling aperture, the EOS system used a lens with a fully digital interface. The interface provided bi-directional aperture, focal length, and focus information. Although Canon was a bit sluggish to enter digital photography, the company has tried to quickly catch up, carrying its proven track record and innovative spirit. In May, the essence of Canon reemerged with the announcement of two new digital cameras, the EOS D30, a digital SLR for the professional photographer and advanced enthusiast and the mainstream PowerShot S100 Digital Elph. Today, performance is no longer the major factor in assessing the value and worth of a product.
Convenience is equally as important.
When developing the S100, Canon's goal was to make digital camera that was easy to use and stylish and offered high-quality images. Only slightly larger than Altoids mint box, the Digital Elph is the world's smallest 2 megapixel digital camera - but convenience is more than just a small size. Inc. All rights reserved.