Public and media relations. Especially if the company is publicly held, news, annual reports and other information can be disseminated through a Web site. Advertising, marketing and promotions. A company can publicize its store promotions as well as offer coupons or run contests to increase customer traffic. Labor in the C-store industry is always an issue.
Companies can advertise job openings at certain sites.
Often times the labor pool reached through the Internet is better skilled, and more familiar with computers, than those contacted through other sources. A company can advertise its services to the community by publicizing its granting process, as well as offering information on local sporting events, community theater and other recreational gatherings. Va. An estimated two-thirds of all large companies have or are considering installing Internet web servers, which are computers and software that allow data to be stored and transmitted across the World Wide Web. NACS says the Internet is changing the way people do business, in how they relate to their customers as well as to their vendor partners. The Internet stands above and beyond many other forms of communication to the public in several ways.