The sample consists of 1,000 leading edge travelers from Plog's database, or your own list can be used. Tabulated responses are ready in 7-10 days. NFO Plog periodically conducts futures studies, asking travelers and travel professionals to predict their behaviors and purchases up to five years from the present. The most recent, Travel 2005, is the latest in the series that successfully identify trends on which clients base marketing and strategic planning. Questionnaires are distributed at numerous airports across the country, and cover additional topics of interest to regional routes and aircraft.
Loyalty programs are dear to the hearts of airline passengers.
NFO Plog was the first company to measure loyalty programs, beginning in the mid-19080's, for all the major domestic airlines. The questionnaire asks about trip patterns, frequent flyer membership, importance and evaluations of program features, and more. And, they provide an important informational source for traveling consumers. Interviewers playing the role of potential flyers conduct conversations with reservation agents to cover timing of calls, variations in standard practices, subjective evaluations of efficiency and accuracy, sales ability, etc. Airports are very much of a part of the air travel experience, and are important revenue sources for their ownership.