Because appearances do matter.
Documents are for people, and people are very sensitive to visual clutter and distraction.
Jumbled, poorly designed documents cause fatigue, confusion, and errors among readers. They also project a very poor image of the business or organization issuing them, and most organizations care deeply about the appearance of their documents. DataGlyphs surpass all other encoding schemes in both data-carrying capacity and aesthetic appeal. How Data Is Encoded DataGlyphs are an entirely new technology for inscribing machine-readable data on paper documents. Each glyph represents a single binary 0 or 1, depending on whether it slopes to the right or left.