The next breakout is Bob Schneider. That's typically the way it works in Austin. Artist becomes a big local name. Artist wins many Austin Music Awards. Artist sells boxes of their self-released records at Waterloo.
Labels start swarming.
One label wins bidding war. Incubation period over. Bob Schneider deserves all the prosperity he desires. His music is completely embraceable, charismatic, crafty, and radio friendly. Lonelyland is one of those classic records that after the first listen you're not sure what you just heard, but you know you've got to hear it again.