Large and small business firms, private and public organizations, and charitable associations all require a management process to lead, guide, and direct their work activities.
Management is the process of planning, organizing, directing, and controlling the business.
Managers in both large and small companies perform similar management tasks. The franchisor is a unique individual. The beginning franchisor is usually a small business person often with very limited franchising experience and generally the owner of a small business organization. The franchisor has been a successful small business manager. This crossing of small and large business management is a unique property and function of the individual called a franchisor.