The first is of fruits and vegetables above the words Real Important. The second is of a hot-dog with the caption Real Life. And the final image is of some pills and capsules accompanied by the words Real Profitable. These themes have always appeared in the bulk of promotional materials for such products. Increasingly, as in these ads, what is usually implicit becomes conspicuously explicit.
Healthy habits are inconvenient, unrealistic, or even dangerous, it is alleged.
So take our pills and potions because they are just as good as healthy habits. Indeed, our pills and potions are even better than the healthy habits so forget the healthy habits altogether. And don t think too much about what s in our pills and potions, or what the evidence is for the claims we make for them.