I got it. You can sell just about anything on the Internet, but be mindful of the different types of products and market them accordingly. The price is right. Test the price online, making changes easily and quickly. Find the right combination of creative and information I the right spot maybe banner ads, rich media.
Gimmicks can distract from a sale.
Something for nothing and the clicks for free. Give customers freebies and incentives to return. They expect the right offer at the right time. This is only a test. Testing is live, cheap and quick.