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Tracking Affiliate Success About the Author Brian Clark is the President of Orlando-based independent media production house GMD Studios . He is a frequent presentor and consultant to independent entertainment and new media providers on empowering digital technologies. Hopefully by this point you've become familiar with the tracking tools the various affiliate networks and merchants provide you. This might include banner bar income, direct sales, sponsorships and other website-derived income. This will be important later as we start to look for trends from month to month.