The second floor combines the restaurant, bar and the museum. Lee said the items would be changed on a regular basis. The restaurant is a stylized rendition of a soccer stadium, with the main dining area using row seating. The use of wire fences as dividers is a common design peg, with red as the overall dominant color, while the carpeting is done in grass-green. The bar deviated from the classic British-style pub and opted for a more contemporary look made upbeat with the tasteful use of black and red, chrome barstools with leather seats and blond wood flooring.
Entertainment ranges from live music courtesy of the house band to rave nights with top-class DJs.
In addition, it has two private rooms, each equipped with a 52-inch television and views of Orchard Road. Despite its striking appearance and strong appeal to visiting soccer fans, Red Cafe is not meant to be a mere tourist magnet. Bar manager Lee said tourists make up only a small part of the store's total market. Manchester United believes it can recoup its investment before June. To support the new venture, the soccer team also formed a Southeast Asian branch of the Manchester United Supporters Club, which hopes to attract 6,000 devotees.