Many Web operators locate their privacy policy at the lower portion of the home page. Typical Web visitors realize that the scroll bar at the right of their screens indicates whether there is more information below. Such a requirement would be stifling and contrary to the creative philosophy of interactive Web sites. As long as the privacy policy is easy to find, easy to read and easy to understand, it should not be necessary to repeatedly provide that link at various places on a Web site. Such a requirement even has the potential of confusing consumers who may think there are new and different privacy disclosures for each hyperlink.
Children are often more savvy than their parents in terms of navigating the Web.
They are quite familiar with scrolling down screens and investigating hyperlinks. Additionally, they often question what they see. In this new media, it's children who may be the more savvy users. However, despite such awareness, AAF has endorsed, and has encouraged its members to follow the voluntary CARU Privacy Guidelines for all children's Web sites. The number of children's products that have failed in the marketplace despite heavy investment in advertising demonstrates that children can be both discriminating and full of questions even while very young.