It's very attractive to kids, particularly brighter, more affluent kids who are on the Internet. The movement for ages has been interested in getting brighter people into its ranks. It doesn't just want street thugs who can beat up black people in bars. What it's really looking for is its future leaders, its tacticians and strategists who can create a second revolution, as opposed to those who can just beat up a few people. And this is something the Net may really be helping with.
Hate groups depend upon recruitment for survival, and their primary target is impressionable youth.
Traditionally, hate groups have had to resort to distributing pamphlets on school grounds and in mailboxes to spread their message. Hatemongers are looking for techniques target young people directly. Hate music and some hate sites on the Internet are targeting young audiences in a direct way. The Internet is a new way to reach young people, but the hate techniques used on the Internet are drawn from traditional methods . Take music, for example.