A small resealable plastic bottle of milk. T he dairy marketing firm that learns how to differentiate its milk supply will succeed. Milk producers who learn how to cater to a differentiated market also will succeed.
M arketing milk for specific uses is already underway.
One example is the astounding success of the Jersey dairy cattle breed. Jersey cows produce milk valued by cheesemakers. D airy markets have understood differentiated value for years. Now and in the future, classified pricing under the FMMO system will become increasingly irrelevant. The uses for milk will increase.