The messages about you that those people carry and deliver so freely are powerful because they come from their firsthand experience with you. The power and the influence that these messages may have on future referrals should convince you to perhaps focus some effort on shaping these impressions of you that are carried out into the world. Here are a few suggestions to help you adapt to your ambassadors. . .
Last impressions count.
Much should also be planned and made about the impressions you put in your ambassadors' heads when they leave you. Those impressions are likely the first ones that they will share with their families and friends soon after they leave your office. If you plan the precise impression you want to make, you can make creating it a valuable and positive habit. You can also project those parting messages about yourself far beyond the client or employee who receives the messages and passes them along. Most clients take your technical expertise for granted or cannot measure it anyway, but they will form very clear impressions on how they are treated, which matters greatly to them.