To sum up, we've come to understand a few things that have been obstacles to our success, as well as some of the ideas that have helped us overcome them. Major Obstacles Establishing credibility. Because graphic design was so effective as a leverage point for us at Trilogy, we've had to continually establish credibility, in ways both technical and business-oriented. Hiring talented computer scientists with HCI backgrounds helped that image. Dealing with change.
Internet startups are at the extremely quick end of the change spectrum.
Because of daily changes in the market and the company, we've had to stay particularly nimble and responsive. Designing under severe time constraints. Again, the startup mentality is that everyday you don't release a product is a day that you lose potential revenue. We've had to respond by finding ways to be effective within tight development cycles. Success Factors Pick your fights.