The best way to advertise is to get into very targeted publications. I have skydiving books, so I m in the parachute magazines. I sat down and said, these are extraordinary, transformational trips. And I wrote about them with a lot of passion and was able to have them published. By being able to use the various media outlets as opportunities, I ve been able to communicate what we do to a wide audience, a global audience, and get people excited about what I do and bring them in.
Good memories mean references.
It s not a good expenditure return rate for dollars spent. Almost anybody who takes one of these trips comes back changed and better for it, and positive about it and an impassioned convert. So to encourage them to spread the word, to encourage them to write about it or talk about it, really is the most effective form of marketing. Another way that I market is through networking. When you re home-based, you cannot become a cave dweller.