Both are important, but the quality outweighs the quantity. Evaluate the ease of entry and exit. Some locations appear to be excellent but on closer inspection prove to be quite difficult to get to. Keep in mind the principle of convenience. Evaluate available parking.
Adequate parking is essential to selection of a good location site.
Study community growth patterns. You might want to consider locating in an area targeted for significant growth and expansion as opposed to situating in a well-established center. To obtain a prime space, you may need to anticipate the direction of growth in an area and locate a store in this path before adequate sales volume is realized. Smaller merchants usually need immediate sales volume and cannot risk betting on growth. You must have sufficient money to wait until the market develops.