In this issue we explore the increasing globalization of companies. In today's economy, extending beyond our own borders has become not only common, but necessary to ensure long-term success. We've also interviewed Andrew Burrell, CIO magazine's online vendor services program manager, about the new upcoming Link Up with CXO program. What's New at CXO Media Staying on Top in a Global Marketplace Globalization is a key word in today's marketplace.
Companies can no longer expect to be successful by buying and selling within their own borders.
Organizations are realizing that in order to remain competitive they must think globally. Technology has made it easier, faster and more cost-effective for companies to do business around the world. Some organizations, such as Unilever, have managed to remain a successful multi-national corporation despite many changes. Unilever is one of the largest businesses in Europe with more than 500 subsidiary companies in 90 countries worldwide. They sell their products in 160 countries.