Make sure exam is still rigorous in order not to dilute the value. Don t lower the standards for entry into the profession just because there are fewer people interested in the profession. We may have been better off by expanding the CPA brand. Membership Issues Potential split of public and private. Split of membership between public and industry.
Group needs to stay together unity.
Keep energetic people on staff and as volunteers. Apathy lack of interest. Those who do participate get burned out. Apathy for volunteer participation. Lack of communication to all its members.