Maybe the group was formed in response to an urgent problem. Both of these organizations suffer from the same problem - they have not found a good issue.
Issues are the lifeblood of environmental organizations.
While the organization's mission is the reason that the organization exists, issues drive the organization's short-term actions. An issue is a problem that people feel strongly about and want to do something to address. Good issues attract members, volunteers, the press, and donors to your organization. Let's look at what makes a good issue and how to choose issues for your organization. First and foremost, a good issue is winnable.