Link exchange partnerships benefit both sites because the link exchange increases recognition, and it benefits the visitors by linking to related resources that they may be interested in. Another reason to get involved with link exchange partnerships is that many search engines are now using link popularity in their algorithms to rank sites. For instance, a web site that has 100 sites that link to it may be listed higher than a site that only has 10 sites that link to it. Every web site should have a related links or resources page. This benefits the visitors and it helps with the growth of the web site's link exchange partnerships.
Link exchanges benefit everyone involved.
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