Another books discount leisure travel for the wealthy and is an offshoot of Lawyer's Travel Agency, which is one of the largest agencies in the United States. Pogue wrote the following column. It is reprinted here as a public service. One such newsletter called me last week for an interview. I mean, there's no good answer.
Gimmicks are gimmicks.
And they're irrelevant to any good journalist. My editor and I choose which products to review based on their importance, timeliness and relevance to the Circuits readership. They'd soon find out how much of their time they waste with e-mail blasts to every writer in the database. On the other hand, top-flight PR people make pertinent, individual approaches. They find out what each reporter covers.