They have many things to consider each day and you can be pretty certain that marketing is not one of them. Finally, reality is knowing the value of commitment to a plan, patience with a program and restraint in making changes. Reality is seeing clearly that marketing is not an event, but a process. It's a process that takes time. If you're not willing to invest that time, along with your money and your energy, you're living in an unreal world.
Guerrillas strive to live in the same world as their prospects and customers.
Comment on this article here . You can learn more about Guerrilla tactics from the Guerrilla Marketing books and software and our Daily Guerrilla Communiques on marketing, selling and online marketing. Previous Weekly Guerrillas can be found by clicking here . Server by Mindspring . Simply insert your own values between the double-quotes.