Lionism reached Europe in 1948, as clubs were chartered in Sweden, Switzerland, and France. In 1952, the first club was chartered in Japan. Since then, the association has become truly global, with clubs in more than 170 countries and geographical areas worldwide. Throughout the world, Lions are recognized by the emblem they wear on their lapels. Bordering this is a circular gold area with two lion profiles at either side facing away from the center.
Lions wear their emblem with pride.
The royal colors of purple and gold were selected as the official colors when the association was organized in 1917. Purple stands for loyalty to friends and to one's self, and for integrity of mind and heart. Gold symbolizes sincerity of purpose, liberality in judgment, purity in life and generosity in mind, heart and purpose toward humanity. Please read it.