Attracting visitors to a Web site requires planning, skill and sustained effort. The Web offers unprecedented ways to improve service to your customers. Interactive discussions, surveys, and e-mail can help you assess public reactions, get honest feedback about products, and encourage customers to let you know what they want and need. It's important to be prepared. If your initial online customer service isn't up to par, you could find yourself saddled with a poor reputation that is difficult to overcome.
Information is what the Web is all about.
Online operating manuals, troubleshooting guides, and lists of frequently asked questions may reduce staff telephone time and streamline operating efficiency. Consult a pro. An important element of your goal setting process should be a consultation with an experienced Web development professional. Whether from your staff or outsourced, advice on what is technologically possible is essential. In short, time spent on setting goals gives you a firm foundation for a successful site.