For individuals, home based and small businesses this is imperative with today's online oriented consumer. Paper advertising is limiting because of the high costs. If a web site address can be added to the paper material then the prospective customer can then get additional information and the cost is kept to a minimum. Today more and more people are looking to the Internet to find what they need. These sites are usually only a few pages and tend to be static.
Maintenance costs are therfore minimal.
Information Site - these sites are typical for government, civic organizations, universities, churches, and similar organizations. The navigation of the site needs to be designed so that people can get to the information they are looking for as quickly as possible with as little reading as possible. Drill downs should also be minimal. BtoB e-Commerce needs to look and feel professional, be easy to navigate and load quickly. Since there is a purpose here and graphics are usually important these sites may have slower performance.