We have encouraged drivers to be fit with it, to get comfortable with it and see how it works. Just as they are in their own businesses, sponsors are wary of new regulations that don't come from the industry itself. However, we are cautious where regulations come in. Rather than mandate regulations, we want to make sure the appropriate actions are taken. There will always be more danger in auto racing than in badminton.
Fans are aware of how important sponsors are to the sport and realize they are taking a risk, too.
I don't think there has been any study that found fans abandoning a sponsor after a tragedy. The Charlotte Observer.