Send it in. Diary of a Geek Game. Within 48 hours of a game hitting shelves, its cheat codes can be found on any number of Web sites.
Lives Forever is a perfect example.
I found that the game was challenging, but I breezed through it with no major troubles. My solution would be to add a wider range difficulty levels to accommodate the disparity in player skill. Easy levels should be cake-walks that let even the most novice newcomer make his or her way through a game. And, a game's difficulty level should always be adjustable at any point, not just when you start a new game. My personal opinion on cheats is that they should be delayed longer by the game developer so as not to spoil the experience for those who don't have the ability to resist using them.