By harnessing your imagination you can focus on problems and opportunities in ways that lead to value-adding innovation. This applies equally to artists and musicians. They need to focus their creativity on a canvas or on performance. Those organizations which encourage employees to contribute ideas will always do better than those that do not. The reason is simple.
Innovative organizations can still fail as can innovative ideas.
But innovative organizations will maximise their opportunities and find more creative solutions to their problems. The more innovative an organization, the more likely that its services and products will be innovative and profitable as a result. Today's focus on quality is a vital aspect of innovation. However, it was misused as a tool by too many managers to create efficiencies, often at the expense of their long-term success. Innovation is not the next bandwagon to gain even more efficiencies.