Work from the inside out, and you will successfully be able to beckon the right clients. Integrate all communications Now that you have identified your unique brand position, it's time to look at your communications from the recipient's point of view. A disparity in communications leaves customers confused about who you are and what you do. To beckon prospects, every piece of your communications tool kit must convey the same message, in the same voice and have the same look and tone. That doesn't mean using the same words and the same graphics.
Integrated communications is like an orchestra.
Not every instrument is playing the same note, but collectively, they're making beautiful music. And so should your marketing communications. Synergize your resources Now that you know who you are and how to communicate your brand, it's time to tell your story, repeatedly and consistently. First, take an honest look at your resources and evaluate their capabilities and expertise. Communicate your cohesive and consistent message repeatedly to your key prospects, and you will better attract the right clientele.