Internet News Internet Investing Internet Technology Windows Internet Tech. A new study from Forrester Research suggests that there is growing demand for detailed information about the behavior of consumers on a Web site, rather than raw traffic numbers. That demand comes primarily from advertisers who want more proof they're getting an acceptable return on their investments in online marketing campaigns.
Genesis promises it can deliver.
Genesis sells software that allows companies to collect data about customers' online behavior and provides reporting functions for measuring and analyzing this information. The problem is the company hasn't sold much of it. Revenue growth has picked up this year, though, with net. Still, you would expect more from a company that has been selling product for almost four years now. In addition to battling other stand-alone Web site analysis software vendors, net.