Weeklies are family publications. They cover local citizens from birth to death and everything in betweendance school recitals, Little League ball teams, school activities, graduations, engagements, marriages, business successes and promotions. And in each of these milestones of life, there's a job possibility for the freelance photographer. Most advertisers in weekly newspapers are small businesses, small businesses that need photographs from time to time. Every one of them is a potential customer.
Exposure is the key to success for the freelance photographer.
There's no better exposure or advertising possible than to be in close contact with the subscribers and advertisers of a weekly newspaper. You get to meet them personally while on assignments for the publication. Through your credit line on photographs published in the newspaper, they quickly become familiar with your name and with the quality and diversity of your work. Most weeklies have a very small staff made up of versatile individuals who canand dohandle more than one job. Seldom do you find anyone who is strictly a reporter, photographer, or editor.