While VantagePoint's online platform is already impressively comprehensive, producers can expect more technological advancements very soon, says Holzwarth. Using VantagePoint's combination of radar, forecasting and historical climatology, producers will be able to view images of their fields from the nearest radar locations, stationed within a 50-mile radius of their fields. This information will equip producers to schedule their planting, applications and cultivation wisely. To accomplish that, we're concentrating on developing user-friendly technology that speaks to emerging trends in the agricultural and food industries. Prior to the expansion, producers used the record keeping capabilities of VantagePoint Web site to improve field productivity and crop yields.
Agriculture is a food-driven business.
As buyers continue to demand more information about the grain products they purchase, more producers, agronomy professionals and retailers will get involved in information management. We'll see this trend pick up momentum as the demand for traceability of product integrity, specific characteristics and nutritional value continues to rise. The need for traceability or product integrity from 'field to food' seemed so great, we decided to pursue it. Dyer shares Mock's enthusiasm for the future of information management. Manipulating massive amounts of field data and tracking grain storage and sales are good ways to farm smarter, but better-informed consumers want an unbiased third party source like CropVerifeye to audit quality assurance for characteristics closer to the output side, such as product quality and genetic integrity.