Innovation is what makes this industry go. Without it, games aren't worth playing.
Innovation is the key to keeping gamers excited.
You got it, you can turn Metal Gear into Metal Gear Solid, Super Mario Bros. into Super Mario 64. Don't got it, and your award-winning Tomb Raider becomes Tomb Raider Five. No matter your role in this industry, you have to stay on your toes and fuel yourself with new ideas. Evolution here is rapid, and today's gamers don't have the time for yesterday's games. This ab solutey massive electronics company waltzed into video games out of no where and unexpectedly trounced the established competition, two companies that knew their industry a hundred times better, but didn't have the money to keep up.