You measure everything the institution does in relation to its mission. You carefully prepare for all board and committee meetings. You do your homework. You are a roaring advocate. At every opportunity possible, you speak with enthusiasm and ardor about the organization.
Enthusiasm is like a gigantic boiler.
Once the fire is lit under it, there is no limit to the power it can generate. You understand that if you are willing to accept nothing but the very best, you most often get nothing but the very best. If you tolerate mediocrity in your programs and staff, you almost always get mediocre programs and staff. Board members understand that good enough never is. You bring business acumen into the boardroom, but with compassion.