Sales Showcase Names Trademark Resources Web Hosting, etc. Our Newsletter Sign up by sending a blank email. Selecting a domain name may seem on the surface to be just a matter of deciding which word or words to register. As you know or will soon discover, business on the web is extremely competitive. It's not just a matter of worrying about search engine rankings.
All websites struggle to stay on top.
The domain name you choose will soon be a silent player in your effort to attract and maintain traffic on your site. Every potential source of traffic is a vitally important one. One person may see your website, mention it to a friend and so on. If your domain name sounds confusing, is difficult to spell or has another spelling variation, it could mean lost traffic. The more characters that your potential visitors have to type in, the higher the chance that they will mis-type it and never arrive at your website.