Make sure that the type is appropriate for the content. Architecture allows for a grid to organize content within a given space. Reading patterns differ for print and on-screen users. People scan newspapers from the left diagonally and Web users scan the online page from left to right. With this in mind it, is logical that the most common grids place navigational information on the left and right sides or the Web screen.
Color palettes gives sites a sense of identity.
The classic color palette depends on very subtle colors to convey sophistication and tranquility. The medium palette uses such full-bodied colors as hot pink and purple to convey a serious yet playful feeling. The bright color palette depends on strong colors that seem to burst from the screen. In journalism classes and newsrooms, we learn the five W's and the inverted pyramid style of writing. The inverted pyramid has been around for about 100 years.