Examples are product catalogs and employee payroll records.
I like these characterizations, but I think there is a third type of content having to do with a contextual integration at the presentation level. This presentation issue is a matter of content, not of look and feel. This third type of content is compound and often dynamic, constructed out of multiple instances of the two types that Phil outlined. It applies to any situation in which an editor or producer or designer or application engineer might labor to contextually integrate some of this, a little of that, and one or two of the other thing. Somebody asked the other day about authoring systems for personalization, including rules management.