By working with local retail, restaurant and service businesses, they have arranged for certain employees to receive discounts or freebies when they prove they have been sharing the ride to work. In most cases, in-house promotion of the merchant involved is enough to warrant reciprocal services, although they may require the employer to pay a small fee. Outside of the staff time necessary to set up the initial program, this option is relatively easy and inexpensive to implement, and is viewed very favorably by employees. Employers designate several parking spaces or one general area closest to entrances for those employees who carpool or vanpool to work. This can be an attractive perk in any season, whether there's rain, snow, bitter cold or extreme heat.
Employers decide how to monitor the program.