Pearson is expected to use proceeds of the sale to expand its media interests, the newspaper said. The public, by and large, closed its eye to Public Eye With Bryant Gumbel Wednesday night. Overnight Nielsens released Thursday indicated that the debut of the show ranked fourth during its time period despite a strong lead-in by Murphy Brown's season opener dealing with breast cancer. Gumble pulled a dismal 7.0 rating and an 11 share. The competition is now hustling for the biggest audience share, commanding the most advertising dollars.
Emphasis is on presentation and technique.
The result, said Hottelet, is that TV newsmen are often held in contempt by the public. It currently is seen in only about 12 million homes in the U.S. and overseas. Markey has asked the FCC to consider a station's use of content ratings as a criterion for license renewal. The Catholic League claimed Thursday that the Ponderosa Steakhouse chain is the latest advertiser to pull out of ABC 's Nothing Sacred, bringing to 11 the number of sponsors to bow to the group's protest. The Washington Post and the local all-news cannel NewsChannel 8 will link up beginning this month, with TV cameras positioned in the newspaper's editorial rooms, allowing the channel's anchors to interview Post reporters, the companies said Thursday.