Client contact database. Staying in touch with clients and prospects and informed about their businesses is the most important aspect of any marketing plan. An added feature of your database might be the ability to automatically send out notices of a given nature. Let your robot assistant, the computer, handle some contact marketing tasks. Since contact is so important, it needs to be fast, easy and cheap for all parties involved.
Email fits the bill.
Email also lets you stay in touch with people in a non-obtrusive way. Just be careful to get permission before sending someone lots of email. No one wants to pay for someone else's advertisement. America Online, CompuServe, Netcom, Netscape Navigator Gold, Pegasus, Eudora. The portable scanners discussed in this column have been used to generate literally millions of dollars by individuals and companies around the world.