With Impact One of the most difficult things about media relations is getting news releases approved. Root canals can be a pleasant experience by comparison. The problem often starts with asking the wrong question when you submit the release for approval. If you ask people to review the words you've written, you've asked them for editing advice. Nothing wrong with that.
Good writers appreciate good editing.
The problem is that news release reviewers often bring their own agendas to their editing. And different people within a single organization may have different agendas. All too often news release approval becomes a battleground about whose agenda will win, not about good editing advice. Changing the question you ask your reviewers can change the review process. Be open to good editing.