Now lets have a look at paid rankings. The biggest of the paid ranking search engines is GoTo. They, however, where not the first to try this method of generating funds from businesses. A couple of years ago some of the major search engines tried to institute this and failed because the searching public screamed so loud. Since business has changed the way people think of the Internet today this system is now being accepted.
Lets go back to the Netscape example.
The top 2 ranked sites for dog food are paid rankings. This means that they pay for all traffic delivered to their sites from Netscape. It does not matter how the site is designed or the number of occurrences of keywords or meta tags. Business has always known that advertising costs. It either costs in money or in time.