Susan J. Marks F orget those dreams of taking a great idea and a few hundred bucks and getting rich quick over e-commerce. It's a different World Wide Web today.
Competition is fierce.
Brick and mortar giants, capitalizing on their established brand names, are online in a big way. The obvious niche markets are already occupied. Antiquated systems and services can't cut it anymore, Pettitt adds. Last year, top-drawer's growth skyrocketed into monthly double digits. She's not worried about competition from click and mortar giants either, she says, because of her company's niche focus.