While feasibility studies differ in style and methodology, the guidelines we have prepared will give your direction in conducing your own study. In this case study, John Moran has noticed that the demand for his York Cabbage has increased and that demand for his other cabbage is falling. Because there is good year round demand for the York Cabbage he is thinking of expanding his production of York cabbage and reducing his other cabbage production. Before making the decision, John wants to establish exactly what the difference in costs is. The dangers of the calculated risk The decision-making process in smaller enterprises is often considered by observers to be opportunistic, whereas in the large corporate entities it is described as a strategic move by the same commentators.
Calculated risks can cause problems if they go wrong, irrespective of the size of the business.
The Xerox Way Management Direct talked recently to Adele Cable, Sales Director for the Irish operations of Xerox Ltd. about selling and sales-force management. We chose Xerox because it is for many, the archetypal sales organisation. If you as an owner manager are the company's only sales person, or if you are managing a sales team, valuable lessons can be learned from Xerox. Outline of a Marketing Plan While marketing may be second nature in large companies, smaller companies tend to find it difficult to implement, manage and monitor an effective marketing strategy. Given that marketing is the function that focuses on the process of gaining and retaining customers, it deserves to be given much more energy and focus.