Agents will base their actions on customer-profiles, more than on products. Basically, the impact of intelligent agents is cross-sectoral. Intelligent agents tend to base their actions on profiles rather than products. Digital cartels' can emerge, because agent-mediated communication is hard to control and relatively easy to manipulate. Intelligent agents are catalysts in new economic activities.
Intelligent agents can have huge implications for mass-individualisation.
Formal price agreements, such as in the book industry, can no longer exist. Market processes will become much more efficient with the use of intelligent agents. If supply goods and services on electronic marketplaces were fully transparent and accessible, intelligent agents would reduce opportunity costs considerably. Intelligent agents will alter markets by push-communication. Based on knowledge gained, the intelligent agent supplies information to its target user whenever it considers the profile of the target user is found appropriate.