You should be able to tell the interviewer how your strengths and experiences relate to the position and how your career goals fit the objectives of the position and the goals of the organization. Put yourself on their team. You should ally yourself with the interviewer by using the employer's name and products or services. This shows that you are truly interested in the position. You want to show that you will be a good addition to the team and that you will fit well with the existing environment.
Interviewees often use generalities when they answer questions.
It is much more convincing to hear instances in which you've used your strengths and skills than to simply state that you have them. Remember to include details about your accomplishments and experiences when discussing your strengths. Image is as important as content. Appearance is of utmost importance in an interview. Your interviewer will make a visual impression of you within the first 10 seconds of the interaction.