Rating The Sites Based on the information we were able to learn from visiting these sites, we have rated them on a descending scale. The most points a site could earn is 35. The highest rated site, Commerce Bank of New Jersey, earned 26.5 points. The ratings are objective, based on the number of products or services the bank offers interactively through it s site, and the value given to the product or service. While there has been a lot of progress in the design and usability of these sites, many are still surprisingly difficult to navigate.
Images are attractive and generally don t slow down the loading of a site too much.
But a potential customer has to spend too much time trying to discover what he can actually do online. Those that stand out as easy to use are Commerce Bank of New Jersey with a grid to help you select the product or service and Wells Fargo, with an excellent demo. Again this year, we were struck by the lack of sales information on the site. We were generally able to learn about the functions of the Internet banking applications, but we rarely learned about the benefits of using Internet banking. Here is the ideal opportunity to sell your service to an interested potential customer, but most banks fail.