Let s talk about what happened in the highly cohesive group that was talking about a relevant topic because this is where they results were most pronounced. Now, picture yourself in a group where someone brings up an opinion different than the majority. So, in the beginning of discussion ,group members directed a lot of communication at the deviant, but over time, the amount of communication dropped off. Dissonance versus Self-perception 1. There actually was a feud between these two theories.
Dissonance deals with the uncomfortable feelings of inconsistency.
Well, both theories have survived and have many applications. In other words, they operate under different conditions. But Festinger is right when people have strong convictions and are induced to behave inconsistently world coming to an end. Instead of a simple pro or con approach, they realized that most attitudes are on a continuum. There is a line, and you are somewhere on the line.