To develop a sense of how consumer behavior marketing practices affect individuals and society. To become better educated consumers through an understanding of consumer behavior theory and practice. I reserve the right to curve class grades if I feel it necessary. Any curving, if done, will never adversely affect your grade with regard to the above system. Exams will be given on the dates shown on the class schedule.
Exams consist of multiple choice and short answer questions.
Make-up exams are NOT given. You may NOT miss the final exam. Knowledge of buyer behavior is critical in identifying and understanding one's target consumers. The in-depth knowledge of your consumer facilitates development of appropriate products and marketing strategies for successful business ventures. The class project is designed to give you experience in developing a strong understanding of a target market and then designing a marketing mix to effectively market a product to that segment.