Consumers need to know they can return a product that doesn't fit, is the wrong color, or simply isn't what they wanted. If you can't offer that service to them, you don't deserve their business. Do not make consumers go through hoops and hurdles to get their money back. Do whatever you can to keep your customer coming back to your site over and over again. De-clutter your site.
Consumers shop the Net for convenience.
If they have to muddle through heavy graphics and useless information, they'll bolt. The more cluttered your site, the longer it takes pages to download. You've got only eight seconds to get a page downloaded before customers start to wander elsewhere. Pitch the clicks. Remember, the real Internet pros can satisfy their customer in no more than 4 clicks or less from transaction beginning to end.