Transparent Plastic Generates Lots of Cash. We re willing to give you credit for proving a weird but true characteristic of consumer electronics purchasing behavior people will buy more of things, even expensive things, if they re available in multiple colors. You did it with Game Boys and you did it again with Zelda. Then of course there are the N64 controllers. And that whole iMac thing we d even give you credit for making that one possible in some small way.
Good packaging is an intangible that generates sales.
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