The media tends to focus on the freedom of speech issues of the Internet or how it will affect our lives - someday in the future. There tends to be little focus on helping people understand electronic publishing and how it can benefit us today. For businesses and users alike, electronic publishing is a new form of media all its own. It has similarities to the traditional print media. It uses the written word and graphics to convey messages, inform and advertise.
Electronic publishing is also similar to broadcast media.
It requires equipment to use it. The information is timely and is transmitted. Electronic publishing also has similarities to direct mail campaigns with printed, mailed brochures. People who respond by requesting more information are generally very interested in what is offered. Those people have taken action because of that interest.