The curriculum, activities and resources utilized in this course are written at the freshman college level. Topics include economics, marketing research and decision making, domestic and international markets and influences, human resource development, ethics, management, and financial analysis. Skills in mathematics, research and critical thinking are reinforced in this course. Marketing simulations, projects, teamwork, DECA and TQM leadership activities, meetings, conferences, and competitions provide many opportunities for application of instructional competencies. It couples the marketing and economic skills students have mastered with the latest technology in marketing sales, mass media, research, and customer service presentation techniques.
Emphasis is placed on creating a professional, polished approach to marketing products and services.
Skills in technical writing, communications, mathematics, and application of current computer software are reinforced in this course. Marketing simulations, projects, teamwork, DECA and TQM leadership activities, meetings, conferences, and competitions provide many opportunities for appliication of instructional competencies. It provides students with an overview of the theory and development of Total Quality Management, basic TQM skills and strategies, and specific applications of TQM for personal and business use. This program is open to all students regardless of race, sex, creed, national origin, or handicap.