The coupon is starting its second century of existence. It all began back in 1895 when the man who concocted Coca-Cola in Atlanta offered the public a coupon good for 5 cents off his new soft drink. The tactic worked, and look at the company it helped to create. Today, coupons help move literally thousands of products into people's homes. Coupons are so common that there can hardly be a single person in the United States who is unaware of them.
Coupons seem to be everywhere and the list is growing.
There is even a secondary market for coupons. Companies are built on the transfer of coupons before and after their actual use. People are reluctant to throw coupons away. The cash value is printed directly on the coupon, and it is extremely difficult to dispose of cash. Working with coupons.