There are a variety of reasons. The scale layer of your hair is open and this results in hair that is rough and difficult to disentangle. This type of hair is often lifeless and feels brittle. Hair is negatively charged. This is an important characteristic especially when it comes to products designed to treat dry hair.
Hair scales that are open and roughened lose a lot of keratin, due to the reasons described above.
Keratin is a material in your hair, which is indispensable for healthy and beautiful hair. Our products also contain this valuable keratin. The decayed and lifeless hair is replaced by nourished ingredients, which attach themselves to the rest of the keratin. Hair becomes soft, smooth, shines and is easy to comb. Certain silicon derivatives coat each strand of hair and make it smooth.