Customer Delight is today's buzzword and Customer Ecstasy is the buzzword of the new millennium. The interface of the product is as crucial as the internal technology of the product. Market Research Market study is made to identify the potential customers need. This process is also known as market research. The market study is done based on lot of assumptions.
Assumptions are the crucial factors in the development or inception of a product development.
Unrealistic assumptions can become a nosedive in the entire venture. Though assumptions are abstract, there should be a move to develop tangible assumptions to come up with a successful product. Once the conceptual system is developed and tested in a hypothetical environment, the development team takes control of it. The development team adopts one of the software development methodologies that is given below, develop the proposed system, and gives it to the customers. The Marketing group starts selling the product to the available customers and simultaneously work in developing a niche segment that could potentially buy the product.