Because IP is an internetworking protocol, it makes differences between networks irrelevant. This means that new applications, new value, can be created at the edge of the network, without the permission, control, or involvement of the network owner.
Facilities are commodities, and the value is created at the edge.
It would stop trying to make its network special. Instead, it would ride open industry trajectories and emphasize its compatibility with other networks. It would build fat, dumb pipes. It would concentrate on delivering the most bits to the most people at the lowest cost.