If your goal is to deliver your message to a targeted audience, nothing is more effective than the Internet. It enables you to deliver direct messages to your audience and develop relationships with individual consumers. Not only that, it is extremely cost effective when performed on a large scale.
Demographics show that the Web boasts quite a desirable audience.
Approximately 42 percent are female, and the average user is 34.9 years old. According to market sage Jupiter Communications, growth on the World Wide Web is exploding. By targeting your content through highly focused advertising environments, you can reach the market you want. The Internet is loaded with sites catering to specific interests. It's highly probable that there is a site out there that closely matches the interests of your target audience, and is looking for advertisers.