Well, rest easy, it's not. Classified Ads for Sellers Writing classified ads to produce seller leads will often produce less results than classified buyer ads, but that's not to say it cannot be done profitably. So you will want to design your ads to appeal to the sellers at this innate, emotional level. That is, we'll want to push some emotional hot buttons. Call for your free homeseller report.
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You get the idea. Now analyze each of these ads. Notice how all four elements are present in the ads. Recognize and understand the basic formula. Practice, and keep at it, over and over, every day until the formula, the idea, and the feel of this kind of ad writing becomes second nature to you.