Selling services rather than materials drastically reduces time to market. Gigot, who now serves on the board of e-conferencing vendor Worldstream , admits his company cannot be easily explained in such a short time. The site still needs to be succinct, but not to such a ridiculous point. There is such an explosion of new companies, and a torrent of venture capital. As a result, you need to be able to put together a business plan in two pages.
Companies can use a name to their advantage.
The company only needs to fill in the blanks. This is not to say that it will get immediate coverage or capital just because it has a cool name, but a descriptive moniker will give it a head start. Now that his company is successful, any visit to a VC might only consist of rattling off the numbers, which speak for themselves. Otherwise, if has 90 seconds to sell the idea of the company he won't bother with facts, figures or details. In terms of the time constraints, you just need to let people know that you are really passionate about the business.