Robert K. Morgan, always interesting, sometimes cryptic, has posted fresh commentary at his investor-oriented Apple Recon . More about his chat, last week, with Steve Jobs in Ric Ford's MacWEEK column . A new MacWEEK article offers some credible specifics of Apple's Network Computer masterplan. See this Nando.net article . I expected stronger brand ID than just a small logo in the last two seconds.
Institutional advertising is generally, almost by definition, very abstract.
I wouldn't try to judge the whole thing till more has unfolded. Product advertising will follow later, you can be sure. The classic System 7 appearance will be retained.