The course provides the student with an awareness of how legal problems and their solutions can influence the direction of a business. The course embarks on a detailed study of concepts and procedural alternatives in the delineation of the market target. In addition, the course covers the development and implementation of the marketing mix and the control and analysis of the total marketing effort. The course examines principles of decision analysis in management of current assets, estimation of requirements for short term funds, and valuation of capital budgeting and merger proposals. The course provides a study of financial reporting systems.
Emphasis is given to the interpretation and uses of information contained in financial reports.
This course provides for an intensive examination of financial accounting theory and practice. It includes the valuation of assets and liabilities, accounting for stockholders' equity, measurement and reporting of earnings, the flow of funds, an investigation of the evolution and current status of accounting theory and financial reporting. This course analyzes the development and impact of collective bargaining on the work force and the organization. Consideration is given to public policy as well as environmental forces. The negotiation and administration of labor agreements is covered.