Information on production, marketing, and management should be collected and organized for quick reference. M is for marketing . Some enterprises have well established marketing channels. Others will require special effort to develop good customers. What many find is that many of the more profitable ideas also require considerable marketing effort.
E is for enthusiasm .
In many cases, pride and determination are necessary ingredients for making an enterprise work. Temporary setbacks should be expected so you should take stock ahead of time of your enthusiasm for the enterprise. Finally, you will need to assess the risks associated with the new enterprise. We all know farming involves risks from many different directions. Some risks that are production-related and can be managed by irrigation, genetics, spray programs or other good management approaches.