Accounting education is integrated sufficiently with other business disciplines. Accounting education in America's colleges today is keeping up with changes in business. Working as a college professor is challenging and rewarding. Relationship between the accounting profession and the academic community 28. Most important reason Next most important reason Starting salaries are lower than in other business disciplines such as information systems.
Accounting is perceived as less challenging and rewarding than other fields of study.
Accounting is not perceived as having the growth opportunities that other disciplines have. Accounting is perceived as being backward looking while information systems and finance are forward looking. Accountants are not as respected as other professionals. Students don't understand how challenging and rewarding the accounting profession really is. University professors don't do a good job of getting students excited about accounting.