As in the U.S., in order to get sufficient protection for trademarks in foreign countries to carry on a trademark licensing program, the marks must be registered. Trying to administer a foreign trademark program without the protection of foreign registration would be difficult. Most institutions involved in foreign trademark licensing use licensing agents . There are several large companies that serve as trademark agents for licensing in the U.S. as well as in foreign countries. Generally, royalties earned are split with the agent on a negotiated percentage basis.
Agents provide the benefit of having established contacts in the countries where they do business.
They handle the direct licensing with manufacturers and offer some assistance in policing use of licensed marks. Return to the top. Go to the Tutorial Table of Contents Information for Inventors - Main Page. This Tutorial focuses on patent, copyright and trademark licensing as the most commonly practiced forms of technology transfer by licensing at universities. However, universities are not restricted to these traditional forms.