Lurking in the backstreets of swanky Aoyama is A Bathing Ape.
BAPEs are obviously a protected species.
Once inside, check out the ape mosaics on the floor. More than just a clever logo, BAPE's clothes are detailed with care - labels on the cuffs that show the front and back of the ape's head or a simian face embroidered on a sleeve. The attention to detail makes the brand seem less mass-produced and accounts for the dear prices. Founded by former drummer, stylist and editor Nigo in '93, BAPE was originally intended only for the domestic market, but due to a growing international following, stores have opened in New York and London. He sees copies as a sign that his brand has made it big.