Your account planners are tools. You, Mr Vice President of branding and identity, are a tool. 23 Stand on someone's shoulders . You can travel farther carried on the accomplishments of those who came before you. And the view is so much better.
Amateurs imitate, professionals steal.
24 Avoid software . The problem with software is that everyone has it. Don't clean your desk . You might find something in the morning that you can't see tonight. The box now fully broken, you cannot help but be outside it.