You learn what your customers' overall satisfaction level is and pinpoint the aspects of your product or service they are most and least satisfied with. In today's market, however, you need more than satisfaction information to make sound business decisions.
Loyalty is the key.
Satisfied customers who aren't loyal can and do go to the competition. We have a measurement system to help you identify and track your loyal customers and tell you which ones are at risk. It costs you less to sell to them. They encourage others to buy from you. They believe that what they buy from you is worth what they pay for it.