In-house training helps employers develop talent and increase loyalty among staff. Bohle shares some of the techniques which have made her company's in-house training programs successful. In public relations, winning just any kind of business is not enough. It is winning the right business which is essential to good growth. Truitt explains how to find the right clients and avoid the wrong ones.
Grates provides models for developing a successful change management strategy for the future.
Lukaszewski explains how to become a verbal visionary and to increase your verbal power. When you shift your focus to taking care of the business you have, you find that long-term clients provide your best source for new business. Thomas Amberg shares his experiences and includes a sample client satisfaction survey. Credibility does not come without effort in a global economy with multinational news media. Communicators with global products and businesses contend with beliefs that are filtered through layers of time, distance, culture and language.