One powerful body annihilates all other men in sight. Arnie is all body - one beloved by adolescent boys. These are nearly superfluous given the pictures of men with muscles bursting out of arms and chests. Not the Triumph of the Will, but the Triumph of the Body. The keynote of the bodybuilding magazines is hardness.
Flesh is soft, however pumped-up it becomes.
The contrast with an earlier era is important. When I interviewed men who grew up in Penrith, many spoke of the need to be strong. Many spoke about being breadwinners, as did Brian Boland who grew up in the 1970s. But today, image is everything. Here is one of the connections with the enduring Tarzan movies.