Sponsorship by alcohol industries is restricted in Denmark, Finland, France, Italy and Norway. There is an increasing need for international measures to control satellite and cable TV and electronic advertising. There is great variation in the retail systems which operate in the different countries, linked to prevailing cultural factors. These systems are also the core of the tax collection system. Curbs on individual consumption Most of the legislation on alcohol is directed at the supply side, there are also examples of restrictions on the consumer side.
Examples are drunkenness laws drink-driving limits.
Sweden, Norway and Finland, aiming to reduce alcohol-related harm by keeping consumption as low as possible, had state monopolies for retail sale, import and production. On entry to the EU, Sweden and Finland disbanded the import and production monopolies but kept monopolies for retail side. Sources K Anderson - Young people and alcohol, drugs and tobacco. European series, no.66. 1995. European series, no.59. 1995.