This motivational book now shows readers how to develop persuasive skills and techniques that will enable them to bring others into agreement with them, not through force of intimidation, but on their own. The New Direction in Advertising, Promotion and Marketing Strategy by Stan Rapp , Thomas L. Collins Rapp and Collins, founders of one of the largest direct marketing agency networks, reveal the new direction that is revolutionizing the business world. The development of computer technology allows for a more reliable, cost-efficient mode of selling. Please enter your address and Click below. All rights reserved.
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