But prospective readers do judge a newsletter by its cover. If the front page doesn't contain interesting or useful articles, most people will glance at it, classify it as junk mail and throw it away without reading a single story. Your front page should feature the issue's best articles that will draw in readers. Use at least one graphic per page Graphics include photos, artwork, charts, pull quotes or even a colored or shaded box behind an article. That's because graphics, along with headlines, are the first things that readers' eyes are drawn to when they turn to a new page.
Graphics provide breaks from solid blocks of text.
A story with strategcally placed graphics looks more visually pleasing and will attract more readers. However if your budget allows, add at least one accent color to your newsletter's design. A splash of color will make your newsletter much more visible to prospective readers. Also, by using tints of your newsletter's inks, you can print more colors for no extra cost. A tint is simply a lighter shade of one of your inks.