For any seller trying to gain the best price, the burden rests on them to package and market the product to its best advantage.
Effective marketing depends on two key elements.
One is to get the word to the right buyers, and the second is to make the portfolio look as attractive as possible. Portfolio marketing has evolved in concert with the market for delinquent receivables. As the buying and selling of charge-offs has become one of the accepted strategic methods of maximizing returns on delinquent portfolios, so has portfolio marketing gained a level of sophistication previously unknown. Buyers appear in the market in many different ways. Some appear to sellers in the form of unsolicited calls from agencies, attorneys or investment groups.