Join California lawyer and author of the 'Ask a Lawyer' book series Steve Strauss as he answers your small business questions. Selected questions and answers will be posted weekly. My problem is that at this point, I really don't know where my customers are coming from, and which ads are working and which are not. It builds customer awareness, brings in new customers, creates attention, and makes you money.
Advertising is vital to the success of almost every small business.
That said, it still must be done efficiently. Ads do get stale. Customers' tastes and buying habits change. Given all of that volatility, it is indeed important to keep a close eye on the effectiveness of your advertising. Track sales a week before an ad runs, the week it runs, and then a week later to see how the ad is pulling.