At no point should you fall into the pit of self-satisfaction because your attack is working. Never forget that others, very smart and motivated competitors, are studying you and doing their utmost to surpass you in the marketing arena. An attack without flexibility is in danger of failing. But that flexibility does not allow you to take your eyes off the needs of your customers. Keep alert for new niches at which you can aim your attack.
Large companies don t have the luxury of profiting from a narrow niche.
No matter how successful your attack, never lose contact with your customers. If you do, you lose your competitive advantage over huge companies that have too many layers of bureaucracy for personal contact. It never feels like selling. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders. Market innovation is gained by creating customer satisfaction through product innovation, product quality and customer service.