Embrace that your practice is a start-up business. Do whatever is needed to learn and excel at the fundamentals of the business of chiropractic. Everything else can be wrong, but if you are producing lots of new patients, you will make it. Conversely, everything else can be right, but if you are producing too few new patients, you will fail. This is hard for some, but chiropractic is sales and chiropractors are salespeople.
Every business is sales and everyone on the planet is a salesperson.
You get it. Anyone who has an opinion is a salesperson. Decide to like it and be very good at it. The sale doesn't end when someone becomes a patient or chooses lifetime care. The sale simply never ends.