These flyers may have perhaps three gift basket suggestions on them. It's something that not only jogs a customer's mind, but makes it easy for them to make a buy decision right on the spot. I don't want to give away too many of her ideas for marketing her business. Another thing I admired in this book was the fact that McKay admits to mistakes. She gives examples of what she did wrong when choosing her business name, where she's made mistakes in her advertising, and what problems have surfaced with employees and suppliers.
Many books written by people with successful businesses are mostly just publicity.
This book doesn't follow in that mold. There is an effort to provide useful overall management information as well as ideas specific to a gift basket business. She's also set up what I call a mini-franchise of her business. She calls it a distributorship. That might scare off people who've had bad experiences with MLM companies.