Interpret your color mix or combination of colors according to what you like, to the type of image you want to project and to the age group of your customers. Neutrals like silver gray, white and pale yellow let the merchandise do some of the color talking. Color is impacted by lighting. A yellow light creates a more traditional classical look. A high-intensity discharge bulb creates the fashion white look.
Lighting creates drama, excitement and even gentleness.
To bring customers into the back of the store, use a little more light there. Like a window, which looks toward something else, this draws people in and removes their natural fright at entering dark spaces. Glass in the storefront or large display windows allows customers to see what s inside. Use them to provide feelings of well-being. You ve piqued their interest, now encourage them to enter your store with comfortable and interesting store windows, letting products tell a merchandising story.