Colors can be used to draw attention to items in a list. The bullets or numbers can be set in a contrasting color. You can use color to emphasize key words in a headline. Or use color to describe or identify levels in an organization chart. When preparing training materials, you can use colors to identify sequences and steps.
Color can also call attention to cautionary notes or warnings.
Note that bright, attention-getting colors are used for stop signs, medical warning signs and labels. Start taking a detailed inventory of the goals and contents of your publication. This will help you identify the appropriate colors. A publication inventory will also help you identify potential opportunities where you can logically use color. Use the Color Possibilities Checklist below as a starting point.