Power brands are those which outrank their category competitors in loyalty and awareness. Power brands consistently earn higher profits than others, often as much as 10 percent or more in pre-tax margin.
High loyalty provides a substantial base business with minimal advertising and promotion costs.
Those expenditures can be refocused on incenting trial among non-customers. KSA assists manufacturers and retailers of all categories of consumer products in their development and building of brand identities. Our periodicals are formatted as PDF files. To view, you must install Adobe Acrobat PDF Reader. Click on icon below to get Acrobat Reader.