Public agencies frequently have established rules of professional ethics, and these rules extend to community participants. For example, potential conflicts of interest need to be identified and addressed immediately. Community representatives are important components of a public involvement program and complement almost any other technique. However, local representation cannot be the sole method an agency uses to involve the public in the planning process. Community representatives are most effective if they relate continuously with their constituent groups and participate in an agency's other public involvement outreach techniques.
Local representatives are ideal speakers.
They are generally well-informed and usually have extensive experience and exposure to issues. They are good candidates for a speakers' bureau, but agencies must remain considerate of demands placed on their time. The selection and appointment process may be criticized, especially if the appointee's qualifications are questioned or if the process is seen as closed or unfair. To counter such charges, an agency can develop a strategy for the process that is comprehensive and well-understood. Board members may not be fully representative.