More by Stacey Hawkins Commercial printing wows customers and generates greater profits for distributors. Now that the document management industry encompasses much more than business forms, distributors face challenges on all sides. The traditional products market is shrinking. Complicated technologies are appearing every day, and end users expect well-rounded vendors. Today's market may be a lot tougher that it was 30 years ago, but many say it's also more exciting.
Commercial printing is one such opportunity.
Frysinger plays the role of project manager for the majority of his commercial printing clients, providing design, fulfillment and mailing services. Although project management allows distributors to take control of projects and increase profit margins, it poses certain challenges. Keeping Clients Involved One of the most important aspects of providing top-notch commercial printing is keeping clients involved, Frysinger says. After a preliminary discussion with a client, he chooses a freelance graphic artist to accompany him to a second meeting. The three then discuss the client's goals, objectives and target audience.