Holding small, seemingly controlled briefings only in times of crisis or when actions are critical to an agency may alienate a community. Briefings may be viewed as an agency tool of little benefit to the community. Community people may perceive that agencies do not listen and do not absorb feedback. Extensive use of briefings can consume agency staff time. Briefings are held at nearly any time.
Good timing helps make a briefing successful.
Agency staff must be flexible, since community groups may request briefings on the spur of the moment.