The web of international business is not confined to exports and imports.
Many companies even service business depend on vendors operations in other countries.
For example, the Bombay Furniture company orders products from more than 30 countries. Each of us grows up on a culture that provides patterns of acceptable behavior and believe. We may not be aware of the most basic features of our own culture until we come into contact with people who do things differently. We can categorize culture as high contact or low- contact. Japanese, Arabic, and Latin American cultures are high context.