But, judging from the content of the conference and the demographics of the attendees, far more was driving this group than a simple desire to protect the environment.
Green design makes good business sense.
It is possible to improve profits, the environment and employee productivity through sustainable design. These are the questions everyone wants answered. Green design is an emerging science with new discoveries and ever-changing technologies, and each project establishes additional practices, disproves old theories and leads us into heretofore untested solutions. As Patrick MacLeamy, executive vice president of HOK, stated in his address, sustainable design is, in the beginning, very, very hard. It is not surprising, therefore, that case studies comprised the bulk of the educational presentations at the conference.