It s easier to formulate it first, and have people agree with it. Rather than try to get a group who s only connection is on-line, then try and get them to come up with something. People adopt roles, as coaches, hosts, and cybrarians. Coaches are the people that are going to sit down with you, get on the phone, or e-mail, and help you figure out how to use things. On-line tools or norms.
Hosts are like a party.
Those facilities need to meet people, remove fights into the hall, and keep conversations going. They naturally evolve or you can train people to do it. Cyberian is someone whose job are knowledge management, and also someone who lives in the community. Idle talk is social glue. If it is not fun people will not contribute.