Indeed it was counter productive rhetoric. The fact is that more and more people do shares directly or indirectly. That's all to the good. People should know the relationship between the Stock Market and their shares. And individual shareholding has worked for many but it isn't for everyone.
Lets be realistic about it.
But the more people understand share holding the better. We want to encourage people to save and to invest. And Proshare has played a vital part in promoting that wider understanding. And of course, the best and most successful businesses are those where everyone in the enterprise from boardroom to the shop floor is fully engaged in its success. Everyone should have a stake in the enterprise in which they are engaged.