Athletic ability is your identity. Fans judge you as a player according to how you perform on the field. However, they judge you as a person according to how you perform with the media and public applying the following attributes. Fans do not have time to get to know you personally. Therefore, the way you choose to dress and carry yourself conveys an instant message about your personality.
Good communication builds interest, which builds fans, which means dollars.
Good character is a quality admired by anyone. It gives instant credibility with the public. Some athletes fight the image-building process. That's a mistake. Recognize that media and public exposure don't close doors.