More and more world companies. Italy, for example, in the 1970's started denationalization of TV and tried to open the market place - 400 different unregulated channels resulted and it was chaotic. Panelists will talk about these issues. Our focus is output deals with domestic producers and alliances with foreign companies such as CLT-UFA, TF1. It's gone from a luxury utility to an every day utility.
Brazil is biggest part of pay-TV ad pie.
Enough per capita income from these territories makes multi-channel penetration feasible. These are potentially good markets, 60-70 services going into region now. HBO Ole is making money there now, new services being opened by the day. Riding theme is interest in acquiring features, all rest is local progamming - especially telenovelas Monday to Friday. Primetime U.S. series play at 1 or 2 a.m in Latin America.