Information on the web site On-line web marketing course Lesson 6. Some market surveys have identified the very availability and wealth of information on the web as one of the factors in the success of electronic commerce.
Information is therefore one of the basic attractions.
There must be plenty of information, but it must be displayed efficiently. For example, navigating round the site should be easy and intuitive, using links, queries sent by electronic mail must be answered quickly, FTP should be available to download price lists, links to sites of interest should be provided, etc. One very simple solution is to look at the information your competitors provide on their web sites.