The description constitutes a brief summary of the program. The implementation strategy is a description of the strategy that the program will use in order to promote the energy efficiency measures aimed at overcoming market deficiencies. The incentives deal with loans, rebates, participation fees, etc. The participation section is an analysis of the target market. This analysis includes estimates of target-market size, penetration rates, participation levels, and free riders.
Free riders are customers who implement a measure regardless of the utility program.
Load impact is an estimate of the impact on annual energy demand as well as on the load curve. The utility and participation costs are estimates of the costs that the utility and the participants will incur during the course of the program. The utility costs are those for administration, operation, promotion, evaluation, equipment, and incentives. The participant costs include equipment, participation charges, and the money saved through participation. The latter cost is, of course, one of the benefits of the program.