To buttress believability, always cite the source of statistics you include in your marketing. Even so, run through the above exercise to confirm that the number fits common sense. I hadn't bought any that year or for several years, and numerous housebound individuals and infants weren't buying any, either. So lots of people had to be buying two pairs a year. Asking around, I soon found folks who had done so - one pair for the car, or to replace another they'd sat on.
Credibility is too vital in marketing to squander it with implausible numbers.
Copyright 2000 Marcia Yudkin. Click and ask a question about this topic. Inc. All Rights Reserved.