Creating this unity of purpose and message through sales training isn t easy. But doing so provides a dealership with a tremendous competitive edge. There are basically four types of automotive sales training, each with its advantages and limitations. Team-based sales meetings . These typically are led by the sales manager.
Interactive group workshops .
These typically are led by a professional sales trainer or other qualified facilitator. Opportunities to learn new selling skills. Constructive feedback from peers and session leaders. Maintenance and reinforcement of selling skills that have been learned in workshops or sales meetings. Joint sales sessions with customers on the showroom floor.