Yet, you can always blend them. You can never taste all the flavors of victory. Though poetic, the teaching is practical. Sun Tzu teaches that there are only five key elements in competition. Creativity means rearranging these components in a new way.
Competitive advantage comes from using what already exists.
We must first understand what those elements are. Then we can arrange them. In our sales , marketing , and management versions of The Art of War , we take this lesson further. We identify the key elements in each of these versions of competition. In sales , we examine the few types of sales techniques, human needs, and concepts of value that go into making a sale.