They are driven to lead they want to be in charge. Leaders who are servants first will assume leadership only if they see it as the best way they can serve. Purpose tells you what business you re in. Values determine how people should behave when they re working on the purpose. Image is really just a picture of what things would be like if everything were running as planned.
Goals focus people s energy right now.
Tell them what to do. Show them what to do. Let them try. Observe their performance. Praise progress or redirect.