Search engines will index anything and everything submitted to them, which has made them the freebee marketing tool of the new millennium. There s nothing wrong with free, but if Libraries can have adequate collection criteria for their collection development, so can the search engines. No focus on Subject or Audience. If one views Internet Searching as an evolutionary process, the progress from Search Engine to Searchable Directory was a step in the right direction. These sites have taken the emphasis off of being all things to all people , and placed the focus on collecting for a single subject, and in some cases, a specific audience.
Editors represent the first foray into the area of subject expertise.
The searchable collection of the future will inevitably have more requirements for content inclusion. Picking an audience and sticking with that audience will enable Web Sites to narrow the amount and quality of available content. The Business Publications Search Engine , a Professional Librarian, and has held many Internet related consulting and implementation positions. On the Net since 1994, Steve is an avid follower of Search Engine trends and business models. The Traffick Weekly Newsletter is the fastest way to keep on top of key Internet trends.