Online advertising agency DoubleClick, for example, uses inflatable plastic tubes and color computer terminals for a lightweight, portable exhibit which stands out at any show. In addition to Internet World, many international conferences and exhibits generate opportunities for Internet start-ups. Alex Vieux, Global Technology Business' CEO says. You need to be in the top 5 percent of global e-business to make it. Otherwise, you'll be sold, be acquired or go out of business.
Global success is a challenge even for the largest firms.
The distinct challenges of international e-business have drawn talent from around the world to specialized consulting and service businesses that can provide the expertise needed to introduce a promising Internet business to new international markets. San Diegan Steve Simpson, a technical director at Proxicom, relocated to Munich, Germany to support international business programs. Most of Proxicom's U.S. clients are now conducting business in several countries, using sites built with Java script which enable users to switch language with just one click. Steven Kass, a consultant at International media agency idPraxis in Berlin, coaches clients to prepare for subtle differences in consumer tastes in different international markets. The former San Diego State University student has observed a range of fine distinctions between successful Web sites in the same categories in different countries.