We've known about this sort of behavior ever since the legendary John Henry raced a mechanical steam drill to his own death. These days, we're racing quite a bit, albeit unconsciously. Once we danced to live rock or dance bands. Now, with electronic music, DJs can churn out the dance grooves all night long. And where we once played pickup games of basketball until everyone tuckered out, now we can jump on stationary bikes or stair-climbers and work out to infinity.
Machines just keep doing what they do.
They don't tire. And so, the temptation might be to exploit all of their promised productivity. With no limitations, there's nothing stopping eager entrepreneurs from realizing their electronic visions except how long they can stay awake. And if coke, like steroids for athletes, or ecstasy for ravers, offers an increased margin of productivity, well, then, bonus. But racing against machinery has always been stupid.