Chesney said she and store owner Cary Lung have an informal competition to make sure everyone leaves the store happy. We're not going to give away stuff, but we want their experience to be rewarding. Mrs. Tiggy-Winkle's also keeps track of who buys what. That's a key to determining which customers are desirable and which are not, consultant Thompson said. But the top customers aren't necessarily the ones who give the business the most volume.
Good customers are easy to deal with, reasonable and try to abide by the business's guidelines.
They're also willing to pay the price the business charges. Starting over Once a customer has become accustomed to working a certain way, it's difficult to redefine the terms. But it is possible. Jan Aalberts, owner of the business consulting firm Sky House, said she had one business client who wrote all her customers a letter announcing that she was renegotiating everyone's contracts. Fledgling businesses put up with pushy people because they need the money.