A welcome and exciting initiative which fills a gap in consumer protection. Educated consumers are the best allies any enforcement authority can have. They do not fall for the worst scams, they know their rights and seek redress when business standards are low. Educating consumers to stand up for their rights is vital to the process of making a consumer society work effectively.
Consumer education is a sound investment.
Government cannot take exclusive responsibility for consumer education. It must be shared. Consumers will have to shoulder the burden of choosing between highly complex products and services. If consumers are to make effective choices and pursue their remedies there is a great deal for them to learn, and this should start with the young, in the classroom and in the family. Children need an understanding of the relationships between business and customer - and their rights and responsibilities.