Subject areas included are the time value of money, analysis and valuation of bonds, analysis and valuation of common stock, measuring the cost of capital, capital budgeting decisions, review of financial statement and ratio analysis, working capital and cash flow management, capital structure, dividend policy, and mergers and acquisitions. Emphasis is on developing integrated approaches to solving marketing problems under turbulent environmental conditions. Major course topics include marketing organization, consumer behavior, product policy, integrated marketing communications and strategic market planning. An introduction to the managerial processes underlying operations management in both manufacturing and service organizations. The topics will be integrated using a systems approach to the operations of an organization.
Case studies provide an opportunity to reflect upon and enhance teamwork skills.
While the course pertains to a broad range of technologies, specific attention will be given to information and communications technologies. Students will explore methods of identifying customer needs and expectations, and satisfaction will be explored. Buyer behavior theory will be applied to the measurement of customer satisfaction, congruent with current industry practice. Emphasis will be placed on the collection, analysis, and management of internal and external data for use in developing effective business strategies. MBA 618 or equivalent.