Today anyone can register a name in the .net domain. For miscellaneous organizations, including non-profits. They are for individual countries based on the International Standards Organization. For example, .ca for Canada, and .jp for Japan. If you own your company, you should carefully select your domain name, as it represents both your storefront and your online address.
Domain names are the Internet equivalent to a street address in the real world.
Some domain names are easier to remember than others, so a valuable name is generally short and is easy to remember. A variety of factors are used to evaluate the value of a domain name. Because there are a limited amount of domain names, supply and demand are dictating their value. There are over 20 million names taken already, so the pickings are slim. Many corporations are buying or have bought domain names to ensure their place in the future Internet.