The Nieman Foundation for Journalism at Harvard University. In this report, the authors detail an experiment they conducted to examine the connections between local newscasts and viewers' perceptions of juvenile crime. They analyze different news frames used and propose alternative approaches for story reporting. 10 principles for effective advocacy campaigns . This guide provides succinct yet potent strategies for reaching a target audience.
Issues addressed include agenda-setting, strategic diversity and influencing the undecided.
A funder's guide to successful media investments . How television frames political issues . This article examines the effects on the public of thematic and episodic framing in network reports. News cases covered include crime, terrorism, poverty, unemployment, racial inequality and the Iran-Contra Affair. Iyengar, Shanto and Richard Reeves.