Without it, there is no evidence, there are no concepts, there can be no analysis, no relevance, no connections, no life. The universe is defined through interrelationships. Its design is part of the implicate order of complex systems. It is inherent in all relations, yet is non-manifest. Information is not inert, not passive.
Information travels through attraction and repulsion.
It competes for retention space and seeks dominance. Attempts to control information result in unpredictable repercussions because fundamental constraints are mechanistic solutions incompatible with complex, living processes. However, information moves in identifiable ways. It is conducted along routes forged by experience and self-sustaining processes that have proved adaptive yet thwart change. It is possible to modify the content and structure of messages in a way that will improve their receptivity and likelihood of their long-term absorption without interfering with the information's resonance and amplification.