The proposal would give Email users control of the kinds of advertising they are willing to accept in their mailboxes, whether they prefer to shut it off completely, or ask for more. Recipients may ask to be taken off mailing lists at any time. The arguments against junk Email and junk fax are very similar.
Cost shifting to the recipient and denial of service are two of the most important.
For example, many Email users and mailing lists have a daily limit on traffic, so UCE can displace other traffic and prevent it getting through. We have a law that has worked well, that covers a very similar problem, and that has passed a constitutional challenge in court. The only thing really wrong with the junk fax law from our point of view is that so few people know it exists, so junk fax still continues on a small scale. That makes education the number two priority for us, behind getting the law passed. Electronic signatures will be sorted and delivered to the appropriate Senators and Representatives.