I'm a complete novice when it comes to electricity, the electric power industry, and green power. I've subscribed to learn more about it from the consumer's perspective. In thinking about the coming deregulation, I perhaps reveal my enthusiastic ignorance when I predict that if consumers are presented with a list of their choices of power providers, and the list includes information on comparative pricing and how dirty or clean the power is, there will be a stampede in the direction of green power providers. In spite of a price premium. It all hinges on how good the marketing effort is.
Commercial buyers are another issue.
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