A publicist wants to spend more time on productive tasks. After less than satisfactory experiences with some other products , she appreciates the difference good design makes. The PressFile is not a loss leader database sold by a company whose specialty is research. It is, instead, the best tool in its class. And it's getting better all the time.
Dreams do come true.
Product marketers would love to get requests for NFRs or review copies automatically over the web, and have the editor update his own contact info while he's at it. The PressFile does that and more. It will even fetch from the web every article the editor wrote about your product, with one click. An account manager wants to know who's contacted whom about what, but would rather not waste time in a meeting finding out. The PressFile covers the who, what, when and where , leaving the manager more time at meetings to discuss the why and how.