Their main goal is to get their products in and keep the competition out. From where I'm sitting, this practice doesn't look very good. As a parent of teenagers, I don't want them to be spending my hard-earned money on pop that costs half as much as their entire lunch. The soft drink vendors have a captive audience. It's not uncommon for kids in today's society to buy soft drinks before school, during lunch and after school.
Advertisers say drinking pop is cool.
With the increase of pop consumption, our kids are becoming more overweight and developing more cases of type 2 diabetes and hypertension. Show me the nutritional benefits of drinking pop. Some kids I knew in elementary school seemed to develop at a normal pace. When I saw them in middle and high school, I noticed a remarkable change in their weight gain and overall health condition. Soft drink consumption isn't the only reason for this remarkable body change.