A complete ad, on high-resolution paper, ready to be placed in position on the page. The subtractive primaries, or process colors, used in color printing. Black is usually added to enhance color and to print a true black. The amount of cyan, magenta and yellow needed to produce a good reproduction with gray balance and satisfactory overprint colors. The actual number of dots of ink generated by the halftone process contained in our inch of an image.
Digital images measure pixels per inch or centimeter.
The recommended pixels per inch is two times the accepted dots per inch to achieve the desired resolution. A standard printing term referring to the number of rows of dots per inch. Also called LPI or lines per inch. See mechanical requirements. A detailed layout showing how the various typeset elements, illustrations, etc., will be arranged.