There's a lot more to e-commerce than meets the eye. Done right, it can exponentially improve the way you do business. Done wrong, you might waste busloads of money and time. If you are just starting out on the e-commerce path, or if you find that your current efforts have not quite met your expectations, get help from the experts. Ben Sawyer A guide to setting up, maintaining, and expanding virtual stores on the Web.
Chapters cover legal, technical, design, marketing, and host of other concerns.
Shipping, credit card fraud, on-line auctions, and inventory management are some of the topics covered. The International eRetail Association each month publishes this free report of inside information relating to developing and maintaining a strong presence on the Internet. The report delivers information on the technology behind leading eRetailers as well as insights into strategies for eRetail development, often based upon real-world case studies. The association also offers other services for the eRetailer, some fee-based. This book will show you, the e-commerce manager or entrepreneur, where to start, which end is up, and which tools and technologies can help you.