These programmes have been extremely successful for us and we believe there is a more meaningful and fulfilling relationship that we have with our sponsors through such programmes. We have a number of examples of such associations. These contributions have helped us take our message all over India. Today thanks to this unstinted support, Aiswarya Rai and EBAI are known by every television viewing citizen in India and the recall of the eye donation theme is extremely high. We have also received a lot of support from businesses for other forms of promotion.
Companies routinely bear the costs of producing posters, banners and other promotional material.
Many more such examples exist.