Our job is to apply the status quo, to learn what is considered normal in a given locale. That may entail translation. That may entail adaption. That may entail creation of new characters. To businessmen like Faubert, that approach is just dealing with reality.
Adjustments have to be made for different sensibilities in different countries.
That s just how it is. Often when people talk about localizing content, what they really mean is taking the English-language content that pervades the Internet, and making it available to people without English. There is a domination out there. It affects our culture. It affects our thinking.