At the senior level, strategic communicators focus on managerial and operational issues. These include providing organizational leadership in developing and overseeing the long-term goals and objectives, organizational policies, strategic direction and mission effectiveness. At the entry level, strategic communicators focus on tactics, or the specific tasks necessary to get the job done. These activities include collecting data, disseminating information, and developing activities and materials such as news releases and ads. At a company like Hallmark, for example, strategic communicators will coordinate the holiday theme with the various products and services such as gift wrap, ornaments, cards and special events.
Agencies usually find that no one communications tool can totally address a client's problem.
Students learn how to develop and implement plans that solve specific problems and issues. The MA in Strategic Communication program accepts students to the program in the Fall semester only. No specific class size has been determined. Rather, the program will accept qualified applicants. Three letters of recommendation Resume Amy Lenk, the Graduate Studies Advisor, can answer any questions about the application process.