One-third of Fortune 500 companies are family controlled. The point is that individuals make or influence decisions in many companies. A strong community is good for business. Enlightened self-interest is a company's recognition that charitable giving can benefit the company through increased trust and name brand recognition. As a result, company profits increase and its reputation is enhanced when the public trusts and admires the company for being charitable and buys more products or services.
Corporate citizenship can make good business sense and can increase profits.
Cause related marketing . For consumer products companies in particular, marketing and public relations is inextricably tied to corporate philanthropy. By linking a product or service to an admired charity or organization that also serves or provides access to a new consumer market, sales and profits can increase. The marketplace abounds with examples of creative alliances between non-profits and the corporate community. A strategic and creative approach .