Unfortunately it is all to easy for a company to create an atmosphere that discourages creative ideas from developing. In addition, you do not need to attend seminars on how to be creative. You can be a creative auto mechanic as well as a creative sales person. You do not need to think big when it comes to creativity. A small idea can be very valuable and cost effective when it is measured over time.
Creativity can be very self-rewarding.
In fact, it can be so rewarding that you could spend hours, weeks, or even years in turning the dream into reality. No one can know for sure who will have the next creative idea, when it will occur, or what it will be. Your creative idea may threaten your coworkers' jobs, or even put you out of a job. Your creative idea is not likely to make you rich. You are likely to feel very frustrated if you are working in a company that does not appreciate creative thinking.