I think it's just another way of looking at commerce. Wineplanet Now on the internet in an ideal environment immediately you can click on the producer name and find out about that producing. So you're immediately empowered in a way that you're not in a traditional environment and you can make a decision that isn't based on say label. And I think that has a potential to radically increase markets like the imported wine market. So I believe it's going to change the face of the world in the same way that the industrial revolution did but faster.
All business can adapt in some way to e-commerce.
Certainly you know one can sell products online in a relatively simple manner, but it gets hard to sell high volumes of product online. Ideally the organisation should determine what advantages they hope to gain from internet commerce. If you don't need a middleman it will sell very well via the internet. If you can find your core users and target your core users effectively then you don't need the middleman. You can sell your product direct to consumers.