The Hepatitis detection campaign, Hypertensions detection camps are well known in this direction. It not only helps in detecting fresh cases but helps in increasing sales. Samples are given to the customers for some days which is followed by the customers under supervision of their medical doctors. This helps to improve the business in the long term. The success of Daonil and Lasix can be attributed also to these innovative campaign in tapping the new customers.
Cricket is a passion in India.
Recently Sun Pharmaceuticals had a unique way on calling ENT specialists for the cricket match along with their family members. This generated an interest among the doctors leading to quick response for the product Relief an anti-cold preparation. This is a novelty compared to others like parties, cocktails, dinners etc. Therefore, there is no innovation in that respect. Emoform improved their market through dental checkup campaign.