I think Web skills are considered a plus right now but in a year that might be considered necessary. The Web is not going away, it is here to stay. Hartman said it would be a good idea for a print person, such as a graphic designer or graphic artist, to have some Web skills as another tool in their bag. Martinez's job with The Creative Group is a product of the marketplace's demand for solid creative professionals. When you work with creative people, you find that is important to them.
Candidates get to come in and see what the project and the office is going to offer.
This can lead to longevity of that employee staying with a company. Companies also benefit by getting a good look at workers without having the burden of paying benefits or keeping them if they don't work out or the project is halted. Helping creative people also is a key part of Aquent's mission. Hartman said their strongest recruitment tool is word of mouth. The people that we find work for may have friends within the industry that have found opportunities through our company.