Speaking at the World Economic Forum in Davos, he voiced his confidence in his company's reliance on advertising revenues and said he remained confident about Yahoo's growth in the year ahead, despite evidence of a slowing economy. Advertising revenues are typically squeezed hard when an economy starts to slow down, and many analysts have questioned the reliance of some internet businesses on this sole source of revenue. Mr Koogle's optimism is based on his belief that in the world of advertising, the biggest can take the lions' share of revenues.
Advertising does aggregate around large scale advertising aggregators.
We have 180 million users a month, we deliver super high value content. Yahoo, unlike many high-profile tech players, has not issued a profit warning though it has warned that the year ahead could be tough. Every industry is facing a short term effect of a softening economy. The ISP landscape changed forever, when AOL and Time Warner agreed to merge, over a year ago, prompting fears that the consumer and business would be hurt. He denied to BBC News Online that the merged company poses a threat to their business.