If a company is unable to provide immediacy to their customers, they will disappear in this new economy. Dell Computers is a good example of immediacy. Their quick turn around times on all products has enabled them to rise to the top of their industry. Knowledge knows no boundaries, and information technology is vital. People can do business across the world without ever leaving town.
Companies can reach customers anywhere the internet is.
There are limitless opportunities out there for markets that are difficult to be reached physically. Customers can be serviced online over the internet. With globalization, many different cultures, political environments, and belief systems will be brought together. This can cause much conflict and upheaval. This is one of the risks of the new economy.