Subscribe to those special interest newsgroups that look appropriate for your announcement. Avoid posting your announcement in newsgroups if it would be off topic. Retrieve and review discussion group headers to make sure your announcement and planned postings are appropriate. This report will be important for future Web Traffic Plans. Mailing lists are often more effective for generating a favorable response than newsgroups.
Classified ads are another Web traffic technique for some types of products and services.
Hundreds of classified ad sites exist on the Web. Test results from a few selected qualified classified ad sites before spending much time with this traffic technique. Some poor quality classified sites may generate more junk email than sales, so be selective. Follow good copy writing principles for your classified ad. Test different subject lines, body of the ad, and the closing call for action.