And you move on to the next point, not realizing you've lost your buyer. I think this web site is perfect for your needs. We're really proud of that. The buyer knows you get a commission if you make the sale. A string of self-endorsing statements has zero credibility with buyers.
Buyers believe only what other buyers say, and they believe what they hear themselves saying.
Take yourself out of the endorsing business. Every time you feel the urge to voice your own view, restrain yourself. Use third-party endorsements, or use a declarative statement, followed by a checking question. Other advertisers really like the demographics of our users. We think the demographics are terrific.