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Cult wine is what aficionados call highly elusive, extremely expensive wine.
Silicon Valley Internet entrepreneurs are becoming passionate collectors, for both business and pleasure. Young technology executives have built big cellars and some are even starting their own vineyards in California. Some of the new millionaires have turned collectors, investing and holding wines they might drink or resell in the future and are spending heavily to get the right bottle. Executives like the lifestyle associated with wine, Hatton said. Collecting rare wine and association with those who are collecting it is a way to celebrate the good life.