However, search engine ranking formulae are very complex and dynamic. Continuous research is needed to stay on top of the idiosyncrasies of each individual engine. Web professionals and small businesses often find themselves unable to achieve high search engine rankings, consequently losing potential traffic and sales. When high rankings are achieved, maintaining them can also be a daunting task. The online resource center covers search engine optimization, including web site design, keyterm placement, doorway pages, link popularity and the web site submission process.
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