This report covers the market for soft drinks in the People s Republic of China. The Chinese soft drinks market has grown at an astounding pace in recent years, spurred on by the massive levels of foreign investment in the market, along with the rise in the average levels of consumer spending in China, thanks to the economic reform policies of the government. Thus China is an important market, which needs to be understood more clearly.
China is a complex market, varying widely from region to region.
Indeed, China can be described as a collection of regional markets, with very few companies able to operate on a truly national level. The drinks industry has been one of those quickest to modernize in China, and can be seen as a yardstick upon which other industries in China will model themselves. Despite its huge market size, there remains great scope for development, and many new opportunities are still available in China. This can only mean that the market still has much room for development. Instant download from China Online eBookstore.