Differentiating according to current and potential future value ensures improved loyalty and return on investment. Anticipate customers' needs and provide services beyond what they request. Six Common Customer Complaints 1. Customers have to explain their problem or requirement more than once and are routed to multiple people before getting satisfaction. Customers do not have consistent service.
Customers have to wait excessive periods to interact with staff.
Companies only interact on their terms. Companies do not know how to form lasting relationships. Companies are not available 24 hours a day for basic services.