Trademark licensing creates a positive working relationship between the University, local manufacturers of approved products, and the retail community. This ensures that merchandise bearing University of Maine trademarks uphold the University's image and fulfills the needs of the consumer. Licensed manufacturers pay the University a royalty on all products sold bearing University of Maine trademarks. The revenues received from the licensing program augment existing scholarship funds providing opportunities for students who may not have the means to attend the University. Any manufacturer of products bearing a mark of the University must be licensed before offering the product for sale.
All retail outlets are responsible for ensuring that the merchandise they sell is licensed.
Any product will be considered by the University, however, no product will be licensed without the approval of a representative of the University of Maine Licensing Program. The logos, marks, and verbiage displayed on this web site are the intellectual property of the University of Maine and may not be utilized in any manner without first receiving written authorization from the University's licensing office or Monique Mace-Hashey. On the University of Maine Campus, the Marketing Department is responsible for the Licensing Program. Every time you buy an officially licensed University of Maine souvenir, the manufacturer returns a portion of that money to the University. Make sure the souvenir is as authentic as your support for UMaine and the Black Bears.