This article will break down the essential characteristics of great Web sites into some easily followed rules of thumb. Most of these guidelines are just plain common sense, which seems to be a scarce commodity on the Web. Overall, we've found that companies either get the Web or they don't. Original content is the most important trait of a great Web site. Original content is the most important trait of a great Web site.
Content is King.
Provide valuable, timely information to the user, not lots of data. Web sites should be updated regularly . For the information to be valuable it should be well-edited . For external links include only the best sites with concise descriptions. For internal content be like a magazine editor, don't rush to publish mediocre or incomplete articles.