One great example of a company not only thinking outside the box, but also thinking outside the borders, is U.S. based Sigma-Aldrich, the world's largest chemical supplier. In 1999 the company rolled out a B2B e-commerce initiative to better serve its customers who represent more than 160 countries. You can bet that Sigma-Aldrich will be getting its piece of the trillion dollar pie. If that wasn't compelling enough to follow suit, here are more tidbits of information that may sway you. To remain a digital isolationist or to overcome the plaguing market myopia is a choice a company must make.
Digital isolationism is comfy yet costly, but risk is where the riches are.
The path of least resistance will some day lead to one's futility. N.C. Haht offers software applications that enable companies to use the Internet to conduct business with their distributors, resellers and other business customers in an environment that it calls an enterprise digital marketplace. Inc. All rights reserved. Reproduction in whole or in part in any form or medium without express written permission of Computerworld, Inc. is prohibited.