This keynote address will discuss perceptions of health risk, and the factors that influence the nature and quality of this perception.
Communications are difficult in today's challenging and complex health care settings.
In this session, successful and effective communications in this environment will be addressed using proven and promising solutions. Perceptions and experiences will be provided from four different perspectives that span the spectrum of routine medical care. Just Talking This plenary will focus on the importance of a communications strategy, including objectives and procedures for planning and rehearsing communication. Effective and ineffective examples from other industries will be demonstrated. A variety of ways to respond to a health care scenario will be explored.