It employs thousands of people. The products of the industry dominate the time, thoughts and behavior of consumers. It is the chief means of support for the mass media. Without advertising, we would not have television, radio and newspapers as we know them. Click on the image and a larger one will appear in a new window.
Advertising is a means of selling a product.
Advertising writing is a complex process that sometimes has very little to do with creativity. Click here to look at a few examples of advertising copywriting. Analyzing and imitating the writing that you find here is a good way of learning how to write in this form. This section give you some on-site exercises that you can try right away to get into this advertising writing thing. Read Chapter 7 of Writing for the Mass Media .