They consider themselves nothing more than harvesters of existing business. They take orders, fill out paperwork, collect their commissions and go home. Those sales people play a role in our economy. Of course, they are well along the road to extinction by electronic data processing, but that s another story. I prefer creative selling, the favorite activity of vibrant, growing, selling fanatics.
Creative salespeople use the power of ideas to create customer satisfaction and wealth.
They re solutions. They re ways for the prospect to use your product or services rather than a list of options. They re the benefits the prospect gets from buying your proposal instead of the features of your product. Create Opportunities Creative selling is consultive selling with a bang. You do needs analysis just like in consultive selling, but you also create perceived needs that the prospect doesn t know he or she has.