Compared with last year's show, which was mayhem, this year you can walk the aisles without playing human bumper cars. It's also much less crowded with exhibitors.
Booths are smaller, with no ostentatious displays or celebrity pitchmen.
Many smaller companies didn't come, occupied a smaller space or shared a booth with a larger partner. Wired News delivered to your inbox or hand-held device. O G Y Sponsored by Ericsson phones and accessories . A lot of past exhibitors are tightening their belts and want to turn a profit, and are cutting back on marketing and trade shows, which are a big expense. Penton estimates there will be 50,000 attendees of the show this year, down from the record 58,000 last year.