The high point for Huxmann so far was the trip to a chlorine-free mill in California. Right now, that mill sells all pulp to Asia and Europe, but wants a U.S. market. I gave them ideas about how to market paper here in the U.S., talking about the trends I saw for increased demand for totally chlorine-free products. I visited the mill and gave a four-hour marketing presentation for five people, one of whom came from the company's headquarters in Portland specifically to hear my talk. I was amazed at how seriously this company took what I had to say.
Corporations sell products consumers want.
Consumers want paper, but don't realize they're polluting a watershed when they buy that paper - there's no warning label. So, what we're attempting to do is to get consumers to want paper that doesn't pollute. Industry will change to meet the new needs of consumers. The beauty of it is that industry doesn't have to think about the environment, they are still working to please their customers. We have to educate a lot more people that way, but so far it's working.