Some of the more popular dollar stores are Family Dollar, Dollar General, Dollar Tree, Fred's, Waldo's, and Dollar Castle. In fact, dollar stores are even capturing trips in Wal-Mart territory. In C and D counties, trips to the dollar store are increasing, while trips to other channel retailers are either stagnant or declining. As a result, dollar store stocks are on the rise, and their sales are going through the roof. Price frequently drives a consumer's purchase decision, and overall, today's consumer is more cost-conscious.
Convenience is also a huge factor for today's consumer.
Dollar stores are a one-stop shop for consumers, and for a single shopping trip, they can get more for their money. The female shopper is more important to dollar stores than any other channel. Heavy dollar store shoppers, who spend more during the shopping occasion and also shop more often, visit dollar stores about once every two weeks. Dollar stores also attract retired shoppers on fixed incomes. Geographically, dollar stores exist across the U.S., but are heavily concentrated in the South, and found in small towns and rural areas where lower to middle income families dwell.