The most consistent fact about the writers' market is that it is constantly changing. Freelance writers set their own schedules and pay their own expenses. Income is earned through fees and royalties. News reporting and editing are the most well-known forms of writing careers in this field. Reporters and editors are employed with newspapers and news magazines, and radio and television stations.
Copywriters bear the sole responsibility for writing in the advertising field.
Writers must understand the client, the product, and the marketplace in order to clearly and persuasively express the message in an advertising campaign. As writers often support their proposals through oral presentation to creative managers or groups of clients, an understanding of media techniques is essential. Writing jobs occur in the advertising, sales, and publicity departments of publishing houses. The work is centered on writing advertising copy, press releases, the summary information found on book jackets, and feature articles. The goal of public relations work is to create a positive image of one's employer to the public.