Current and future success for an individual Limousin breeder's bull merchandising efforts will include marketing their bulls, their breed of cattle, and the breeds programs alike. Customer service is a hallmark of successful purebred programs. Consistent, routine customer communication strengthens the personal and business relationship with clients on an individual basis. Effective customer service can and should also enhance your reputation as a purebred breeder. Your reputation is a business asset unique to your operation, one which should define your philosophy, and the direction and integrity of your breeding program.
Customer service is an increasingly critical aspect of customer procurement and customer retention.
The intensely competitive commercial bull market environment evident today mandates that seedstock breeders offer customer assistance beyond simply the breeding program. Keep your customers appraised of valid marketing options or other breed programs available to them, which could influence the profitability of their operation. The CMP can provide one of several viable marketing avenues for your valued commercial customers. NALF coordinates this listing service for Limousin-influenced commercial cattle, free of charge. Since late fall, we have had many more requests for additional listings from feedyards and buyers than we have been able to provide.