Doing the above activities will set the stage for sound business planning and help you to realize your personal and business dreams. Do this for each of your market segments, including those you want but currently do not have. This segment tends to buy more services when the stock market is doing well and prefers to deal with computer consultants who have at least five years of experience in financial services. It might take you a little bit of research to extract this kind of statement from your client base. You can get most of this information simply by asking.
Annual reports can also be helpful in compiling sales and growth figures.
It's like a police drawing of the people you're looking for. Once you've sketched out your market, you have a profile to use for finding more people who match that sketch. This is quite an achievement. I've found some useful business planning software packages to help you think about various business questions. You can import the templates into virtually any word processing and spreadsheet program.