Though each engagement is customized for the client, we are a consistently objective third party that acts as a passionate advocate for the customer. Research Our series of Good Reports are no-hype research reports on the online customer experience. More about CG's research Benefits All of our work focuses on making the Web an easy, hassle-free experience for the ordinary customer. By improving the Web in this way, we generate benefits for clients and customers. Clients enjoy higher revenues, increased productivity, a stronger brand, and more customer acquisition and retention.
Customers experience less frustration, more productivity and more compassion from the industry.
Our Mission Creative Good is a team of crusaders, not just another consulting firm. We forget that the majority of consumers are intimidated by, lack access to or do not care about our technology. They live diverse lives that have nothing to do with the latest plug-ins, downloads, fancy interfaces and new business models. When customers can't figure out technology, they blame themselves for feeling left out. It's my lack of technical competence that causes my difficulty searching, browsing, shopping.