Creative is usually provided by the client. Simplicity works, DiToro says. Creative for trunks also follows the simplicity rule. Trunks are a great branding tool, DiToro says. Just use your imagination when developing creative for wraps, DiToro advises.
Advertisers buying video signs often modify creative developed for their web pages and internet ads.
The ratio of the VID sign size is similar to internet banners. VID screens are brighter than television screens so they can be viewed in sunlight. We say what works well on a billboard will work on our screens, Wessels says. You want to capture people s attention and communicate a message quickly. VID screen advertisers can enhance an element of their message.