Here's how the Technology Commercialization Model works. Moving horizontally across the top row of the chart, clients are asked a series of questions about each quadrant. And until the decision in question gets a green light, the client must stop and rethink the idea. However, the farther you progress into the model, the less likely you are to encounter a no. That's what makes it easy to follow and understand.
Clients have to be flexible and adjust the concepts to fit the needs of their project.
Marketing Activities Questionnaire 1. Business Activities Questionnaire 1. These questions, along with the in-depth model, are helpful in getting entrepreneurs to see how their ideas need to be refined. One problem, Goldsmith mentions, is that tech companies typically concentrate on the technical phase. Goldsmith explains that the Tech Center will spend an hour with whomever comes in, recommending the next best step to take.