It's so simple, even the Marketing Department can use it. No, no one will guess that Windows Me means Mediocre. Not even after trying it. The name of our new product is considered profane in 36 states. Oh and don't mention what it does 'cause we infringed a few patents doing it.
Customer service knows the product inside and out and is fully staffed.
Go out and sell a million of them. We just finished the XP9. It makes the 7 completely obsolete. Oh and we already told our three biggest customers. Hey, they're always selling things we haven't made yet.