Only careful planning and superb execution will enable the church to get its message across. Define your audience . The tighter you can define your target audience, the easier it will be to focus your communication. The nature of your event of project may define your target group as having a particular interest or skills. Your target group may also be made up of a number of distinct sub-groups, each of whom can be reached via different channels.
All communication has an objective.
Whether you want people to come to something, to influence their beliefs or attitudes in a particular way, or simply to make them aware of something, will shape the way that you communicate, and the media choices you make. You may have more than one objective. If so, writing these down will help you become clear on how your communication can achieve these objectives. The range of options facing a local church is wider than it has ever been before. In addition to local press, local radio, leaflets, parish magazines and noticeboards, there are now internet options, local tv stations and several commercial advertising opportunities.