But that's not what happens. They sign up for a card to get free stuff, and once they get the card it can be abused. I think it's a good idea to restrict marketers because if a student wants a card they will find a way to get one. Some universities are trying to rein in marketers by charging them more to solicit on campus. Others are requiring marketers to distribute educational brochures about credit cards and debt management.
College students are a prized target for the card industry.
Pa. And even though college students often have little or no income, they are not considered high-risk borrowers because parents generally bail them out if they get into trouble. Card issuers, such as Citibank and American Express, typically hire college-marketing companies to solicit on campus because students are hard to reach by direct mail. College students are bombarded with credit card offers from the moment they step on campus as freshmen. They often find applications slipped into their bags at college bookstores. Card marketers offer them gifts if they fill out an application.