I don't believe that we should allow that to happen. We control the data now and we should cooperate amongst ourselves. But the brokers who are posting cooperative data aren't necessarily those who refuse to affiliate with national sites. Equity Group Realtors , part of the RMLS in Portland, Oregon is joining a growing list of brokers who are posting cooperative listings on their company Web sites in addition to sharing listings with the national listing sites. With 13 offices and over 700 associates, Equity Group holds the largest market share in the RMLS, yet, it has agreed to post the listings and photos of competitive participating companies.
Agents retain leads from all the listings.
This service adds value to the Buyers Agent, who generally can't use the web to business because the contact agent is the listing agent. Active Agents use their URL to track leads from other web pages and adds their contact information on every listing including other company listings. Active Agents have an advantage because to the Buyer it appears that the agent has an inventory of every listings available. Equity Group is the only office in Oregon where the agents have access to this technology. The large inventory and lead retention is surely to revolutionize the way agents market themselves on the on the Internet.