We re living in a world where the Internet empowers the individual. Mr Fattal argued that the choice newspapers are now facing over whether or not to include audio on their online service is the same one that they faced five years ago when deciding whether or not to take the newspaper online. 63 per cent click on adverts. This compared with only 36 per cent of non-streamers. Peggy Miles, president of InterVox Communications, agreed with this development.
Audio broadcasting looks set to heighten competition in the sector.
Despite the 3,763 audio stations available on the net, research has shown that each user limits him or herself to five.