Baseball had fantastic media support at the beginning of the decade. Now, the sport is falling apart. Media exposure guarantees you nothing if the product is not good enough or the public simply not interested. Of course, the media plays an important part in promoting sport and it has not given appropriate space to women's sport. But it is hardly the critical reason.
Administrators say look at the participation rates of netball and women's basketball.
We do and then we wonder why those sports are incapable of turning participants into spectators at their own events. It is not the media's fault, it is not the media's job. It does some things well, can do a lot of things better. But you can't blame it for not doing your job. Patrick Smith can be heard on Sport927 at 7.15am Monday to Friday.