MKT 4053, 5053. Promotion Management . Promotion project required. MKT 4113, 5113. Basic research concepts and techniques applied to a client's marketing problem.
Course is project based with a paper and client presentation required.
Emphasis is placed on decision making related to such integrated areas as product planning, consumer behavior, promotion, sales management, pricing, and research. Special Studies in Marketing . Individual research and group discussion on special problems in the field of marketing. MKT 4153, 5153. Sales management is the analysis of the problems facing the sales executive with particular emphasis on policy matters.