That's exactly what you'll get for it at the CogniToy Web site, where the company has combined instant discounts and viral marketing.
Consumer readily accept the concept of rebates or coupons.
Just send in proof of purchase, or clip out a piece of paper, and save part of the product's price. It's a cheap marketing method that's captured the attention of Internet entrepreneurs since the term was coined three years ago by venture capitalists Steve Jurvetson and Tim Draper. You have to embed within the product the involuntary spread of information. They first tried the idea with Javasoft's Hotmail service. DFJ was an investor in the company and was represented on its board.