Recently he was awarded the First prize in a competition held in the 50th year of India's independence, at Frankfurt by the epd- Entwicklungspolitik publication. Ponnappa hails from Coorg, the picturesque Coffee growing district. Born on the 25th of December 1948, he had his early education in Mangalore and Pune. Graduated in Architecture with a first class, first rank from Chennai. Advertisements and photographs illustrate the interaction between society and advertising.
Advertising is a part of our culture and builds bridges to others.
The exchange, communication, passing on and imparting of knowledge through advertising has taken on fresh dimensions. Germany is the third largest advertising market in the world, after the USA and Japan. The German advertising industry employs 360,000 people and has a turnover of DM 61.5 billion. Advertising is one of the growth industries of the German economy. Over the past five decades, Germany s gross national product has increased from DM 180.5 billion to 3839.5 billion and expenditure on advertising has grown at a similar rate - from DM 5.1 billion in 1975 to a massive DM 31.8 by 1999.