A majority of the executives of the 1500 largest Swiss companies expect E-Business to result in great potential but also troubled times and profound change. Primarily, the technology, telecommunications, and media industries are the only Swiss industries to have tackled the issue of E-Business, with the most rapid cultural change processes taking place in the companies concerned. These are the findings of a representative survey by PricewaterhouseCoopers and the mcm institute . Gallen's Institute for Media and Communications Management, the mcm institute , and Publitest, is the first investigation in this detail which permits qualitative statements about the assessment of E-Business opportunities by Swiss management. The increased use of information and Internet technologies changes and enriches values and relationships.
Competitors become business partners temporarily.
Staff are expected to learn how to cope better with uncertainty, and to take action like entrepreneurs. E-Business is not merely technology optimising the outdated. E-Business requires new business models, more effective structures and leaner processes. The customer's place will be both at the beginning and the end of each process. The customer will substantially drive both production and delivery of the market service.