International Commerce International Marketing Internet Advertising Internet Economy Internet Media Internet Prod. Commentary Online Advert. If you run an email newsletter, you may have noticed there's a lot of new competition. The economics we've discussed here for years is behind the trend. Click-throughs are higher on email than on Web banners.
Costs are relatively low, and profits can be very high.
My guess is, however, that a lot of them are going to be disappointed. I've noticed two disturbing trends in these letters. First, they're not always pure opt-in. For instance, I recently got a card from a popular trade publication that will remain nameless , asking if I'd like a free subscription. I completed the required form but was then informed that I would be on a waiting list and would get its email newsletter in the meantime.