By spending 32 years in Ithaca and then telling people about it. I grew up in Panama, bear in mind. Once it gets to be about 40 it might as well be 40 below. It certainly is important. I have already invested a good deal of time in getting that message out right here in Chicago.
Alumni can be enormously helpful as well.
First-year students this year are enormously articulate about why they came here and in what ways they think the quality of the intellectual experience will be much higher than at most other institutions we could name. The suggests that a very bright group of students is already getting the message. The College will remain essential to our traditions. But essential to the College's traditions is its place in the larger institution and in that environment of academic excellence without compromise. While I hold the biased view that UC offers the best undergraduate education in the country, I applaud the University's effort, and am interested in knowing whether you intend to continue support, through improved facilities and any other means permitted for Division III NCAA institutions, for UC's intercollegiate sports teams.