Provides definitions of terms related to television and radio advertising, graphic arts, media, etc. Baker, Michael John. Dictionary of Marketing and Advertising . Defines terms related to marketing, advertising, marketing research, public relations, etc. The Dartnell Marketing Manager's Handbook.
Comprehensive guide covers topics of marketing research, advertising, international marketing, etc.
Directory of Department Stores. Directory of Supermarket, Grocery, and Convenience Food Chains. Statistics on the U.S. and Canadian daily newspaper market. Encyclopedia of Consumer Brands. Describes brand origins, history of advertising campaigns, marketing strategies, market share, current brand logos, sources for further reading, etc.