According to the report, e-commerce is changing the basis of business competition around the world, and if Asian companies continue to lag their Western counterparts in adopting it, they put their fundamental competitive advantage at risk. While we see a handful of Asian companies starting to think about e-commerce more strategically, the majority of those doing anything at all are simply implementing 'made in the U.S.' strategies. The prospects for the region's e-marketplaces is far from rosy. There are others who have made major e-commerce investments that continue to struggle with the multiple challenges of implementation, in an environment where both internal and external support is often waning. At greatest risk, according to BCG's report, are Asian companies serving global markets.
Asian companies lag in implementation.
At risk is Asia's fundamental basis of competitive advantage-cost. The BCG report is based on 500 interviews and questionnaires conducted in 10 countries across the region. Copyright 2001 INT Media Group, Incorporated All Rights Reserved.