Brand is one of the most widely recognized consumer brands in the world.
By providing cardholders with instant buying power and immediate deposit access convenience worldwide, the MasterCard Brand represents the best way to pay for everything that matters. The MasterCard Brand is a valuable asset and the protection of its integrity is vital to its growth. The reproduction standards and artwork in this manual were developed in order to protect and strengthen the brand. They are intended for use by MasterCard International, its members, merchants, co-brand partners, and their communications resources to ensure consistent use of the MasterCard Brand Mark in all media. It is essential these reproduction standards and artwork be applied appropriately wherever the MasterCard Brand appears.