Under-marketing usually occurs when a business owner becomes too busy with new product development, processing current workflow, daily business management, and other tasks and doesn t focus on marketing. This pattern can do significant damage. Without ongoing marketing efforts, few growing companies can stay afloat. A lack of marketing can lead to lag time between projects, which ultimately impacts cash flow. Time spent on tasks other than marketing may improve the way a business operates or reduce its overhead, but without new business coming in the door, these improvements are meaningless.
Consistent marketing is a matter of discipline and planning.
Fitting it into a busy schedule often means breaking marketing activities into manageable chunks. Use the following strategies to make sure you devote sufficient time to this critical business task. Chip away at it . Don t let a week go by without some marketing activity. Send press releases, plan events, approach potential customers or take other steps to make sure your company is in a position to get noticed.