Using names with a natural connotation is not entirely marketing. A 1996 National Association of Home Builders' survey of 3,800 new homeowners showed nature areas and parks were found to be the two most desired features in a new community. Nearly 70 percent of those who participated said their priority was finding places to walk or jog. Emerald Springs Estates. Typically, developers choose names that evoke relaxation, history, affluence or an indigenous characteristic to the area.
Builders also turn to their demographics.
Casa Lago, Las Cascadas, Isla Del Sol and Encantada.