Our classified line ads traditionally do not have artwork and are charged out by the number of lines of text. The charge for an ad depends on the number of lines and the number of days the ad runs. The minimum number of times an ad can be scheduled is three days. We also sell ads in the classified section of the paper with artwork. These ads are charged out by the column inch.
Column inch is a newspaper term.
We divide our classified section into 9 columns across the page. A classified page is 21.5 inches in depth. To determine the size of a classified display ad, we multiple the number of columns wide by the number of inches in depth. Our ads are charged per column inch. The cost for retail display ads are determined pretty much the same way as classified display ads.