What we found quite unexpected in our initial research and have reaffirmed ever since is that, above all else, people want leaders who are credible.
Credibility is the foundation of leadership.
It's what makes others sit up and listen. It's what determines whether people will buy. It's what moves people to follow you or give you their talents. It's the secret of every successful executive. It's as subtle as a concrete wall and permeates the foundation of every human relationship.