Covers mechanics of punctuation, capitalization, number usage, and abbreviations. Provides strong foundation for effective communication in business. An introduction to microeconomic analysis covering supply and demand, basic market structures, the operation of the price system, and the distribution of income. Provides an introduction to some applied areas of economics such as international, regional, the public sector, and economic development. Economic principles are used to analyze the aggregate performance of developed economies.
Analysis is applied to domestic and international macroeconomic issues.
The goals and problems of high employment, price stability, growth, and the balance of payments are analyzed. Monetary, fiscal, and other national policies are discussed. Acquaints students with business organizations and current issues in business and society. Presents the strengths and limitations of the business enterprise as a dominant social institution, the global context in which businesses compete today, the need for social responsibility and ethics in conducting business transactions, the nature of business and government interaction, and contemporary business issues such as cultural diversity, innovations, quality, and human relations. Juniors and seniors with declared business majors.