One of the great lessons of the 90's is the realization that while the global economy is interconnected, it is not a zero sum game. Go back to the cube for a moment. Imagine each side as global impact point. Business is the economic engine of the world. Government is the political engine.
Culture sets values for society.
It could ignore new technology, break the rules, and do little to help people. Or just the opposite or a combination - some good and some bad. Let me give you an example. Both developed and developing nations want clean air. So, do environmental groups and business.