Basic concepts connected with the worship Ala is land, and land is fertile. It produces food in abundance to sustain life. Since land is productive, Ala is believed to be productive also. Barren women are taken to her shrine, where they appeal to her to give them children. Often with firm belief the women become pregnant and bear children.
Ala also gives long span of life.
The ancestors were recorded to have lived longer because they worshipped her. The Umuokoroala people were previously noted for agricultural productivity, made possible by Ala. Other material and spiritual blessings conferred by the divinity are contentment, peace and guidance of the wandering spirit of the people. One who has problems can take them to the divinity for a possible solution. Such a person is not bound to promise to be grateful, but if one makes a promise he is bound to fulfil it. If he fails, the divinity may warn him in the form of sickness or bad fortune, but without killing him.