If you are interested in a career in marketing research or international marketing this course would make a good elective. For those interested in marketing research the Research Methods course would be more important. In a sense you can think of these opportunities as sub-majors of marketing because they lead down different career tracks and, in many cases, benefit from some degree of specialized preparation. Thinking about which of these areas are of interest to you and fit your abilities can help you choose elective courses that support these areas. Looking for internships that give you significant exposure to an area you might be interested in would be an excellent way to gain insight into the area.
Advertising is one of the communication components of marketing, a part of the promotion mix.
It is an important business activity that requires skills in planning, fact gathering, and creativity. While career tracks in advertising are often viewed as among the more glamourous in marketing, they are quite demanding and difficult to enter without a well defined and carefully executed plan. Advertising positions with good agencies are difficult to obtain and your opportunities there are enhanced by planning the right combination of courses and internships into your education. Opportunities for advancement can be rapid if you have the right combination of skills and a high energy level. You can approach a career in advertising with either a marketing major in the College of Business or a journalism major in the College of Arts and Sciences with specialization in advertising.