The greatest expense you're going to incur in conducting a successful business is with advertising. You must advertise. Your business cannot grow and flourish unless you present your product or service to as many potential buyers as possible.
Advertising is the lifeblood of any profitable business.
Regardless of where or how you advertise, it's generally going to cost you. Successful businesses are built upon their advertising programs. The top companies in the world allocate millions of dollars annually to their advertising budgets. Hundreds of thousands of dollars can be spent on a single, thirty second television commercial. And with reason.