Re-visit your basic assumptions concerning the management of your business. Before asking whether you can afford such a change, ask whether you can afford not to. You cannot be an investor in your suppliers and a banker to your customers if you have critical cash needs. One company we know eliminated travel from its sales budget by requiring its salespeople to sell by phone and mail. The company implemented training programs to smooth the transition and has succeeded beyond expectations.
Cash is the lifeblood of business.
If current operations are not generating enough of it, management has to provide creative solutions for the company to survive and, ultimately, prosper. Copyright 1999 Innovation Works. All rights reserved.