Explores the use of color, graphic design, digital media, and the Web interactivity as essential to persuasive presentations. Research Methods Issues underlying research are treated from a theoretical and practical point of view. Includes the generalizability of findings, operational definition of measures, sample and survey design, interviewing, experimental design, electronic capability and data analysis. Individual research is designed and conducted. Syllabus Public Relations is a vital and versatile communication tool.
Course explores the techniques and media used to influence special publics including the news media.
Reviews the principles and practices of on-line communication, how electronic media differs from traditional media, reaching new audiences, advantages and limitations. Focuses on non-profit public relations, corporate problems and the relationship between management strategies and promotional objectives. Syllabus Intense change, explosive growth and expansive reach define today's communication patterns. It looks at what is real and what is represented, and identifies a framework for understanding the role of mass produced images in social, cultural and organizational life.