If your ice cream is produced by Kroger Food Company , it's likely that you'll never be traumatized by an aberrant shade of your favorite frozen confection. It may seem like a small thing, but it's not. Like many product manufacturers, the Ohio-based Kroger is a stickler for this detailed level of quality control, insisting that the ice cream pictured on each of their containers has the identical color and texture of the genuine article inside. To keep their packaging colors on the straight and narrow, Kroger works with Cincinnati photographer Kim D. M. Simmons of Si Onecall studios, who relies on his digital cameras and Apple's ColorSync to do the job. They want it to look natural.
Color management makes it happen from there.
As most graphics professionals know, color management isn't as easy as it sounds. With ColorSync, the technology compensates for the nuances of the input or output devices. Join the Calibration Simmons calibrates for color starting with his digital camera. For Kroger's ice cream photos, he uses PhaseOne's LightPhase mounted on a Horseman DigiFlex body, and neutralizes each time he shoots an image. But I do it constantly.