And the reality is as profiling grows in popularity because of the enormous marketing benefits it brings to businesses, we need more answers. So I am pleased to announce today that Commerce, along with the Federal Trade Commission, will hold an online profiling workshop on November 8th. I hope what comes out of it is a better understanding of the technology and where it is headed. I hope we get a better understanding of the implications of profiling on privacy, and a vision on what role self regulation can play in this. Now, the second issue I have focused on is consumer protection.
Consumer protection is a lot more complicated than privacy.
It all boils down to consumer confidence. Last month, we made some progress. It will work to create a predictable and stable legal framework for doing business on the Internet. In my opinion, industry needs to develop effective consumer protection practices and set a floor, or minimum standards. We all need quick and effective dispute-resolution procedures.