If you think on paper, sketch your ideas out, or if you've got the space on an office wall, those yellow sticky notes are a great way to visualize the layout. Keep it brief A common, classic mistake with a first Web site is the brochure-ware iteration. You take your company's standard print brochures, type them in and save them on the Web. We read text on a computer screen differently than we read text on paper. In both cases, the Western eye has been conditioned since kindergarten to jump to the top left of a page, which is where the similarity ends.
Computer screens have less resolution than paper and require more effort to read.
Therefore, our eyes are less tolerant of the length of the material presented. The Web has also spawned a jumpy bunch of click-aholics who'll click first and ask questions later. No doubt the attention-deficit payback for all the voice mail in the '80s. So, keep directions brief. When directing traffic around the site, don't fill a paragraph when a sentence will do.