You've dined with us before, elsewhere. We're glad you're here . First impressions are important. The decision whether or not to enter a site takes place within 8 seconds. Personalization is a proactive, Web design strategy.
Control lies with the developer of the site.
Excite reports Web users that personalize their experience are 25 times more likely to return. You're immediately ushered into a comfortable room and from the available, pick a favorite table. Customization, the option to change an interface more to one's liking, increases repeat visits and brand loyalty. Control of customization lies with the Web site user. Along the way, you feel yourself beginning to unwind.