Don't focus on office supplies first, focus on the suppliers of candy, snacks, and other DSD products much as you would at a convenience chain or grocery. Start with the DM or RM and develop the program then fund it with DSD dollars. You have a much better chance of being put in the budget than trying to go after the money once the budgets have been determined and accepted up the line.
All grocery chains have a specialty food supplier.
Find out who supplies in your market, these companies want to do programs to move or introduce new items. This little-known company already plans to use radio. Locate a sales rep in your area to discuss augmenting a spot buy with demonstration opportunities and a tennis or spa-related sweeps. 2000 Co-op Awareness Month ends tomorrow. If not, you can always carry the theme of Co-op awareness to the end of the year.