Advertising is a sophisticated form of communication that must work with other marketing tools and business elements to be successful. Advertising must also be credible, unique, and memorable in order to work. And finally, assuming the actual advertising is built upon a solid positioning strategy , enough money must be spent to provide a media schedule for ad frequency , the most important element for ad memorability . It features open-ended conversation with questions and answers about the product, psychological incentives to purchase, memorability, efficiency and frequency. Satisfied customers are your best advertisements.
Advertising media discusses the major types of ads used by small businesses.
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