He found it in a fading convenience store in Point Pleasant Beach. Three years later, Joe Leone Introna has founded a landmark in town.
Customers come and go, some to pick up cold cuts or semolina breads or sandwiches for lunch.
They have the best breads. Just coming in here makes your mouth water. Those words are music to Introna's ears. He's watched his business grow steadily, expanding from eight to 25 employees. He has seen lines around the block during holidays.