Alumni Attitudes Market research will touch everything from alumni attitudes to design of the WorldWide Web pages. And surveys are only one tool of marketing research. There's all kinds of information available and many ways to get it. Sometimes, people think that research is confined to these huge surveys that go out, but there are many more options, such as focus groups, qualitative interviews and database analysis. Alumni will have an opportunity to be involved as volunteers, she said.
Alumni can also volunteer time to serve as participants in focus groups.
The results of our research will help set the course of future programs and activities of the Alumni Association.