Clear information, forcefully presented, about the state of business, changes in the marketplace, the competition, and the company's current performance will grab attention. If there is no dissatisfaction with the status quo, leaders must create it. It can also be an opportunity, a compelling challenge to exceed our current best effort. In either case, honestly spell out the consequences of continuing as you are, and the rewards for moving in new directions. With Your Customers Get in touch with your customers to learn why they are, what they expect from you, and how they thing you are doing.
Customers are the lifeblood of any organization.
Without their input, uninformed decisions about products and services will lead to costly disasters. Customers are internal as well as external. Building internal customer relationships leads to more comprehensive problem-solving within the organization, better cooperation between functions, and higher standards of performance. For example, all employee are customers of the Human Resource Function. Manufacturing is a customer of Engineering, and Sales is a customer of Marketing.