Switch on the radio. There are funny, appetizing Burger King commercials. Page through a magazine. There are print advertisements on Ford rolling out great cars and trucks. It seems that everywhere you look, even a supermarket receipt, there s an advertisement for a product.
Advertising is a glamorous, exciting, and creative field.
I know, because I m the president and Chief Operating Officer of the UniWorld Group, the largest independent ethnic advertising agency in America, and my company has created ads for all of those companies. For me, advertising has been an exhilarating field continually packed with new ventures and new skill-building experiences. From UniWorld, I was recruited to a position at Kodak, where I rose through the ranks to become general manager, Marketing Communications and Support Services for Kodak s U.S. and Canada Consumer Imaging Division. At Kodak, my responsibilities expanded beyond advertising and promotion to include direct marketing, sponsorships, public relations, and trade shows. Through each project and position, I was not only given the opportunity to market products to millions of consumers, but I also received a new learning experience to utilize in my future ventures.