The registrant often can edit or even cancel their registration online up to a specified cut-off date. Cancellation charges can be automatically processed. In past generations, the registration data collected online often had to be manually integrated into an offline database for tracking, reports, badges, etc. Communication Automation and E-marketing Communication automation and marketing is perhaps the most significant new development. The new product lines commonly include the following features.
All communication is personalized.
Email is addressed to the potential registrant by first or last name, company and past history of meeting attendance can be recounted. The email has the appearance of being individually written to each person, although it is done automatically. Automatic email confirmation of the registration order is immediately sent summarizing the transaction, and giving the registrant the option to edit their request. If a potential registrant is not even opening their email, they need another way to contact them. Also, the number of response from an individual email marketing campaign can automatically tallied as well.