It provides instant access for people to find out about the latest causes and a quick and private way to donate. Sites can even e-mail donors to tell them where their money has gone. He thinks some charities' enthusiasm has been tempered by the belief that people are afraid to use their credit cards online. Lake recommends that charities use the net to supplement existing methods of fundraising. Charities should be using the net to promote usual paper-based fundraising methods.
Charities can also use the web to develop relationships with supporters online.
Winning Resources and Support. But he warned charities to be aware of the fast pace of change in Internet technology. He suggests that charities can do a mail-merge appeal and make it as personal as any direct mail campaigns. E-mail appeals are still in their infancy but getting your message across to potential donors by electronic means is one of the cheapest and quickest options, they said. Furthermore, it is more popular than the use of web sites because people feel comfortable with using plain text, rather than more complicated and sophisticated search engines.