Most of the details will be on it. Then you can talk with the client and go over the comp verbally, which is a must. What we do is visual. When you start using words, it can get confusing, so try to get as many visual aids to help describe the idea. Sherman says photographers need to know the goals of the project.
Delays add to the cost.
Newton says clients would get better estimates if they used the standardized estimating form that they gave to all photographers bidding on a job. I try to review my bid with the client to make sure they understand what are fees and what are expenses. People tend to look only at the bottom line, so I like to point out potential discrepancies. My bid could be 50 percent higher, but I've included every possible expense. It's not fair for a photographer to spend an entire day carefully planning a shoot when you know he won't get the job.