CTMR assumes that in order to achieve actual protection a trade mark needs to satisfy a basic requirement, namely, to have distinctive character. AIN have been sent for publication by the Office and it is difficult to understand why a distinction has been made between the various languages and, in particular, the identified products and services. It was later remitted to the Boards of Appeal. It is therefore admissible. Such a concern may be realistic when it comes to applying the mark to goods which are constantly and rapidly changing as a result of technological progress.
Computers are a good example.
Services too may be seen as futuristic, especially when enhanced by advanced technology. In short, emphasis on advanced technology can be an important selling point for many goods and services. However, real estate services are concerned with the sale and lease of real property and other related services. Such a service typically involves the placing of a house or apartment on the market on the instructions of its owner, and the eventual sale is very much determined by the prevailing market conditions. These services are not especially likely to be enhanced by advanced technology as they rely more on the skill and experience of sales staff.