His observations put the world in order for me. His work was done when the power of information was moving from newspapers to broadcast news. We are now at the start of an era when the power of information is moving to the net. I hope you find his quotes on the top of each page helpful during this current transformation. Advertising changes the content of media.
Advertisers buy audiences which requires the publisher to know their audience.
On the other hand, artists create audiences. This is part of the interest in watching sponsors of websites.