Excalibur is competitively priced. The shirts have a range of Solid color in pastel and dark hues, Yarn dyed stripes and Checks and Micro-checks. There is also an attractive range of Jacquard Ties, Belts and socks. It has also introduced a range of quality knitwear at an attractive price of Rs.445 onwards. Excalibur EASY CARE is available only through a chain of 40 exclusive stores across the country.
All stores have a very contemporary look and offers an extremely pleasurable shopping ambience.
There are currently no worthwhile wardrobe brand in the mid price segment in India. This market has good potential and plans are being worked out to exploit the full potential of this segment. Launch of innovative products like Wrinkle Free Cotton Shirts and Wrinkle Free Cotton Trousers have been planned during the current financial year.