The general public does not realize the very foundations of biological life on Planet Earth are being shredded by the daily operations of industry, and the media isn't telling them. This is not surprising - The mass media are part of the Church of the Bottom Line. The solution is to rebuild the system by creating a diverse array of alternative communications media that will not shirk their responsibility, that will inform us of the full facts of our situation. For a number of years, groups of dedicated people have been doing just that, publishing alternative newspapers, magazines and books, creating community radio stations and cable access programming. What has distinguished these alternative media from standard, corporate communications outlets is a broader set of values than the bottom line.
Corporate media makes media to make money.
Greed is why corporate media fails to tell the story. Greed is why we need a media revolution. And a revolution is in progress. More than many of us like to admit, we are swept by the technologies of the time. Our health is threatened by everything from dioxin to greenhouse gases.