These authors are writers who get out and hustle. Authors who create a demand for their book. Eric Jerome Dickey , Omar Tyree , etc. To be successful online, a book club should have, at the least, monthly author chat sessions. We are striving to accommodate more authors and will therefore, offer more chat sessions, some in interview format.
Discussion boards allow members another vehicle through which they can communicate with one another.
We have a poetry discussion board and are creating a poetry book club. We work hard because we love books. I put in 40 hours a week easily on the site. This year we have had well over 100,000 visitors a month. Anything successful will be mimicked.