Under pressure to protect privacy better, the advertising industry has set up two new Web sites that let computer users refuse to have their personal data collected and profiled when they visit popular commercial Internet sites. Andrew Shen of the Washington-based Electronic Privacy Information Center was skeptical about the site. Most Internet users still don't realize that such third party profiling even exists. They're so invisible to the average Internet user that opt-out really isn't enough. All rights reserved.
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