This is the perspective that can be taken in which all other cultures or ideas are judged on the basis of European values and ideas. Refers to the cultural patterns that strongly oppose those widely accepted within a society. Ethnocentrism refers to the practice of judging another culture by the standards of one's own culture. This often generates misunderstanding and sometimes conflict. It requires the traveler to suspend their own cultural standards which we may have known all of our lives.
Cultural hegemony creates a homogenous mass culture.
This has occurred in the music industry and films which are produced in the United States. These cultural forms have a significant impact on cultures around the world. Knowledge about high culture, visits to museums, art galleries, etc. Conflict theorists concur with functionalist that a common culture may exist but they argue that it serves to maintain privilege of some groups while keeping others in subservient position. The term dominant Ideology is used to describe a set of cultural beliefs and practices that help to maintain powerful social, economic and political interests.