See if you can supply the missing word or phrase. Unless you've been living in a cave for many years, you probably were able to complete several of these phrases. Yes, the fabric of our lives. In most cases these slogans have been written to promote a product. They are catchy, memorable maxims that help the listener or reader associate the statement with a commodity, thus leading to increased sales.
Advertisers spend millions of dollars for such slogans, an indicator of their importance.
Often a slogan contains a double entendre intended to attract us on at least two levels. Obviously, the advertiser is playing upon a universal need. All of us want love. Of course a couple is pictured in close embrace with vibrant smiles and sweet breath as a result of their wise use of the product. The implication is that they are sharing love, but only as a result of using the love- giving toothpaste.