As an organization, we need to commit our resources to where we can be most effective. As individuals we need to be advocates for adoption change twenty-four hours a day. Each of us has a responsibility to help change the public image of adoption through our everyday contacts with the members of that public. Our goal is to provide accurate information and influence popular attitudes. This task is made easier by the fact that there is general interest in adoption.
Adoption is often a theme of both television dramas and talk shows.
We can use these media events as springboards to promote our agenda. We must, however, learn to temper the clarity of our position and the strength of our passion with the listener's perceptions and resistance to change. We need to remember that the primary goal of the media is to provide interesting or entertaining material. Because the essence of news is its timeliness, media people are usually intrusive, often rude, and always in a hurry. We need to have our facts or personal experiences in mind and make short, concise statements.