Individuals and groups should be provided reasonable access to the media. Accuracy involves attempts to keep to a minimum the errors that are inevitable because people are fallible and the media have limitations. Objectivity involves distinguishing as clearly as possible between reportage, background and context, interpretation, opinion, and advocacy. It requires elevating loyalty to truthfulness and fairness above personal likes and dislikes. Significance involves attempts to help listeners and viewers understand what news, events, and issues may mean to them and their community.
Balance involves attempts to avoid distortion from no matter what forces.
Broadcasting services should seek to enlarge the people's awareness of the world and of the range of opportunities and choices that are, or might be, available to them. The best and the worst of society must be shown so that they can be recognized for what they are. In dealing with social change, it must be understood that change is taking place and will take place regardless of what the media do. It is broadcasting services' primary role to facilitate access to experiences, information, ideas, proposals and counter-proposals, arguments for and against, so that the people are more aware and better prepared to make their own assessments and conclusions. Efforts to shock and offend for the sake of shocking and offending must not be engaged in.