In many organisations, the role has been redefined and now encompasses a more strategic focus. Information managers are still required to deliver the traditional help and advice, but are increasingly involved in the formation of global business information strategies. These departments are expected to harness the opportunities presented by increasing access to valuable information and by managing the process to deliver real value. Push technologies and online systems are still largely generic in nature, and the professional is still needed to customise information. The information professional can often 'discover' information by sophisticated multilevel searching, which by-passes the end user.
Business information is more important to companies today than in the past.
Companies need information professionals who can tackle their information needs from a strategic point of view. However, knowledge will command a premium. Skills at interpreting data will grow in importance, while those presenting raw data will decline in importance. Information delivery will cease to be an issue, i.e. content will be available across all formats. Customised services will rise in importance.