Later this fall, AOL will begin offering Microsoft's Internet Explorer browser for members who want to surf the Net in style. In a recent survey, Odyssey found that consumers are going directly to the Internet, rather than using an online service. Even as Case embraces the Net, he must convince customers and advertisers that AOL offers something unique. But more and more, AOL will be competing against Web sites for those ads. That's why this marketing blitz is so important.
Case can only hope so.
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