The result is an evolution of intelligence itself. Today a company cannot rely on making one fantastic product and believe that they can sleep on it for years. Other companies will quickly copy your idea and come up with a counterproduct at half the price. And the trend is amplified. Therefore, in the future the only competitive advantage of companies will be their creativity, their intelligence and their ability to adapt.
Complex systems are wholes that are built up from other wholes.
It is tempting to believe that a clockwork is a complex system. But it is not. A clockwork is built up of parts, not wholes. Removing a cogwheel has fatal consequences for the clockwork. It simply breaks down.