We all have people that we are wasting our time trying to convince to do business with us. Many of these people will never be good clients. We must define what a great client is and focus our energy in finding more of these people. I have never seen a realtor fail because the bar was set too high. Agents don't fail by excluding clients and prospects.
Agents fail when they work with anyone and everyone.
Bill Cosby said that the quickest way to failure is to try to please everyone. Agents who set a higher standard for their clients to achieve earn more money, provide better service and get more referrals. We fail when we set the bar too low and choose prospects that would make poor clients. If you want to avoid these problems, you must have a vision of what type of client you want to work with. The first step in selecting clients is determining your core values.