This trend has leveled off a bit with the emergence of vortals and specific destination sites. However, major portals will remain a popular gateway for many web surfers. Because the top 8 most-visited search sites combine portal features with a search engine or directory, a good listing on one of these sites provides terrific exposure. Online advertising, such as banner campaigns, can be quite expensive. Search engine placement, on the other hand, can be a low-cost process.
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High search engine rankings can be more effective publicity tools than paid ads. A top position on a major search engine such as AltaVista can increase traffic far more than an expensive banner ad. Here you can learn how to better position your site and search the web more effectively . Our content includes a complete guide to search engine optimization , web site submission and web site promotion . If you're really serious about improving your search engine rankings, our subscribers-only section is for you.