In other words, we re looking at modular content for mobile devices. And throw in some personalized marketing while you re at it, okay. Move on from consideration to consumer preference by employing messages on mobile devices. Create ongoing loyalty programs by incorporating campaigns on multiple devices. New media models for content will prevail in the next decade, promises Bernhoff, all driven by the unifying theme of many devices , one consumer.
Content succeeds by getting into the hands of as many people as possible.
Protection for content can be done with advanced technology like watermarking, he points out. How to monetize content will be an ongoing challenge eased by demands by devices and enhanced television for more personalized programming, embedded advertising within content, and eventually subscription to specific content streams. The old business model of paying for content every time you access it is a model that s doomed, Bernhoff told the audience filled with more than 400 content creators, business executives and investors from the Internet and Hollywood communities old and new media together facing a new century and new dynamics. In response to this reporter s query on consumer privacy, Bernhoff said that the true power of neural nets and intelligent agents still needs to be proven to insure the ultimate in consumer opt-in preferences on the fly. Hollenbeck is finding as he closes deals with studios, portals and device creators that there s a tremendous need for segmented content out there even today.