Athletics is another field where climatic planning, implicitly or explicitly, can lead to enhanced economic advantages. Races must be run and games played so that participants are not overcome by heat or cold, and sports fans are reasonably comfortable. The weather can also determine whether a new athletic record can be certified or not. For example, sprinters cannot be assisted by a tailwind above a certain speed for their time to be considered as a new record. Hence, planners will wish to hold events at locations where the climate is favorable for those events.
Business is a large consumer of climatic information.
Common sense tells us that effective marketing strategy targets advertising when potential demand is greatest. And, of course, businesses use climate information when choosing relocation sites, just as individuals do when moving or retiring. One of the larger segments of the climatic data user community in the U.S. is the legal profession. Attorneys and insurance companies often use official U.S. government weather records to help settle claims that may have resulted partly or entirely from adverse weather. Conversely, the absence of adverse weather may be used to argue against the validity of a claim.