It is the driving force in most businesses.
Classes integrate theory and practical applications.
Marketing majors also study general management, human relations and liberal arts, and learn how to integrate theory and practical applications into the understanding of successful marketing. In this ever-changing field, the marketing major will have the opportunity to interrelate marketing theory with practical work experience through our domestic and international cooperative education programs. The curriculum involves a strong network of specialized marketing courses and fully integrates computer science, accounting and business administration principles.