Advertising Management Independent advertising agencies employ account executives to act as liaisons with their clients. The account executive helps clients understand what the agency can offer and translates the client's understand what the agency can offer and translates the client's needs into an advertising plan. On the client side, advertising managers and marketing communications specialists manage the relationship with advertising agencies, public relations firms, and other specialists who carry out communications for the firm. Retail Stores employ marketing majors as store managers and buyers. Store managers run all aspects of an individual store.
Buyers are responsible for selecting merchandise to be carried by individual store departments.
Santa Clara students benefit from the presence on campus of the distinguished Retail Management Institute . Many marketing majors choose to enroll in the RMI certification program, which includes internship opportunities with major retailers.