To do that, we must know how the Vietnamese perceive the UK and the British. They are more likely to associate England with football, the weather and the Royal family. Scotland is known for kilts, whisky and thrift. The UK is regarded as a traditional, but highly developed country with a stable economy, strong education system, good health service, well-functioning legal system, democratic government and a commitment to the environment. British people are seen as civilised and respectful but also reserved.
British business is praised for being able to build commercial relationships all over the world.
British products and services are highly regarded for their quality, as are British managers and the British workforce. The UK is perceived to be ahead of Germany and France, but behind the US and Japan, in economic dynamism. A number of important inventions, such as the World Wide Web, the television and Viagra, which in fact originated in Britain, are wrongly attributed to the Americans. Tony Blair also stands out as a potential role model for almost half of the participants.