She recommends that older women do not wear sleeveless shirts, short skirts, and one-piece dresses. She thinks that pantsuits and bright colors make good style choices. She wants the social ostracism of elderly people to end. One way to do that is by wearing stylish, yet comfortable clothing. Pastels seem to wash them out, and dark colors appear too harsh on skin that has lost some of its pigmentation.
Classic styles are ideal because of their timelessness and quality.
This age segment has the ability and desire to pay for garments with good quality and durability, and shops at department stores for the brand names. Because of the many bodily changes that occur with age, comfort plays a huge role in the decision to buy a garment. Some options that Dr. Welters and Dr. Ordonez suggested were adjustable fit, wear testing the apparel before production, the use of knits, and elastic waistbands in the back of garments. Once the line has been produced, marketing and advertising are the next crucial factors. There are many factors that need to be kept in mind when targeting the aging population.