We design our own outsoles or work with customers to develop theirs because we have two outsole factories that can specially make them as per the customer's design. Shing On supplies famous brands in overseas markets and has also established its own Bifeng and Yiluan brands in mainland China. Minimum order is one TEU, for delivery in 45-50 days. Both are particularly strong in the Middle East, says export manager Cheryl Wong. Every year more than 50 new designs are created for each brand.
Design changes have to be incorporated into every part of the shoe, especially the sole.
Careful attention to construction is essential for companies to succeed in the footwear industry. We pay special attention to how the outsole and upper are connected. We have a new machine that glues them both on the inside and outside. Gold Union Footwear Ltd turns out up to 100,000 pairs of shoes a month, and sports footwear is an important part of the company's business. Sports footwear has for a long time been heavy on decoration.