Just like you run your club, share the prospecting duties. Develop a working committee and a plan. Open-Sail Day Set a weekend date in the summer to invite your prospects to sail the boats of your club or fleet. Send out a flyer using the leads from the prospecting developed from the methods above. Be sure to follow up before the open-sail day.
Direct contact is the best.
This is an excellent method to develop new prospects for your racing fleets. This will bring in many prospects. Once you have their interest you need to have a plan as to when, how and how much you will contact the prospect. Make these contacts worthwhile and not just repetitive phone calls. Invite them to sail, crew, attend your open-sail day, attend sailing classes or other ideas your club may develop.