It's virtually an impossible task, considering the confusing state of the marketplace. An attendee who does not know much about the industry is not going to learn everything about e-learning and select a solution in three days. Once the foundation of knowledge is established, the attendee will feel more confident talking to various vendors and will be able to more easily distinguish one vendor from another. While I'm on the topic, vendors need to clearly brand themselves. Even though these companies have distinct solutions and cover different aspects of the industry, simply due to the similarity of their names, an attendee can have a hard time distinguishing one from another.
Confusion is too prevalent in the e-learning marketplace.
Vendors will not fulfill their potential in the industry unless they brand themselves and their solutions to make it easy for the attendee to recognize. Be true to promises Vendors shouldn't promise to be everything to everyone. The problem is that right now, many vendors are promising a total solution without delivering, or they are true to their promises, but the customer's expectations are not fulfilled because they never completely understood the solution from the beginning. Here is what we do best, and we will recommend another company who will take care of the other aspects of your solution. Those are companies customers can trust.