The Viewpoint Media Player is the rich media platform already used by Sony, Nike, Eddie Bauer and numerous other world class brands. With the release of Adobe Atmosphere, their content can now be seamlessly viewed and experienced within immersive 3-D worlds. Adobe is known for delivering innovative tools that enable designers to take their creativity to new heights. Today, browsing a site means clicking on document links and doing simple searches. Unlike previous virtual world technologies, Atmosphere is more than just a language standard.
Atmosphere is a complete system that offers high performance and true immersion for end-users.
For example, when a user walks into an Atmosphere world, the world loads immediately, which enables continuous exploration and movement within the world. Additionally, Atmosphere worlds will not be centrally hosted. Because of the familiar and intuitive Adobe user interface, Atmosphere decreases the learning curve and moves users into a productive, efficient workflow right from the start. Macintosh public beta will be available in the summer. Adobe Atmosphere is expected to be available in late summer, with the suggested retail price to be announced when the final product ships.