A coalition of minority health advocates, religious leaders and corporate accountability activists is demanding that Philip Morris take the Marlboro Man out of its advertising because he is one of the leading causes of tobacco addiction in youth. The second round of negotiations of the World Health Organization's Framework Convention on Tobacco Control, which could restrict tobacco advertising and promotion globally, was held earlier this month. The Marlboro Man markets to kids, and we are asking them to stop participating. Pfleger was one of the protesters last month marching outside Leo Burnett, the advertising agency that created the Marlboro Man. And we will not allow our children to be profiled and targeted.
Activists say that they hope that they can convince the tobacco industry to change.
Moral character will live on much further than the dollars that are in the bank. A spokeswoman said Leo Burnett had no comment on the protest, but supports the group's free speech rights. Activists are also advocating a boycott of Kraft Foods, a division of Philip Morris. Back to top. Back to top.