While men's magazines, even when obnoxious, have usually been good for a laugh, women's magazines tend to be deadly earnest about everything from seducing men to the merits of liquid eyeliner. Then there's sports. At press time, Jump survives, but the future of its grown-up counterparts is uncertain at best. For one thing, advertising was questionable. That is why advertisers love women's magazines, and why any deviation from the formulas is seen as a risk.
Advertising also limits the potential success of men's magazines.
Until more men are house husbands, it's a very limited advertising marketplace. Meanwhile, every month it gets harder to separate the men from the girls. All of the above, actually. Are From Venus appeared on my newsstand. You have as much in common with a person of the opposite sex as you do with an extraterrestrial.