But contributors aren't rewarded. To push intranet collaboration over its activation threshold, realize that a conferencing system is just a central repository of semi-structured information. When that repository delivers valuable services, such as anywhere, anytime navigation and search, it's simply a better file system, one that meets the requirements of individuals as well as of groups. Appeals to enlightened self-interest work better than appeals to the common good. There's no magic-bullet solution, though.
Critical mass is very hard to achieve.
Many companies and workgroups, frankly, won't get there. But your company or workgroup might, and if you succeed, you'll enjoy a huge competitive advantage. Self-promotions dep't Thanks Jon for these words of wisdom, and I urge all of you to try to pick up a copy of his book when you have a chance. For those of you in the New York area, I'll be giving my next eCommerce all-day tutorial at the CMP eBusiness show in two weeks. I urge you to come and attend if you have an opportunity.