Children Now, a nonpartisan, independent voice for children. The grant will be used to inform and educate parents, organizations, and decision-makers on children's issues in an effort to promote greater advocacy and involvement through the use of the Internet. Children Now has a world of communication expertise at its fingertips. We see on-line communications as a logical extension of that work. While Children Now currently uses the Internet to disseminate information and stimulate action on behalf of children, the grant provides an opportunity to systematically focus on the enhancement of each of its programs through the Internet.
Children Now uses communication strategies to help bring children into the national conversation.
Media Link will expand this capacity by creating a major new Web site node which will serve as an on-line resource on children's issues for the news media. Demonstrate the Internet's value as a tool for expanding constituencies for children. Children Now will take the vital first steps in demonstrating the stability and the importance of the Internet as a tool for creating and connecting constituencies for children. Children Now uses communications strategies to reach parents, law makers, citizens, business, media and community leaders, creating attention and generating positive change on behalf of children. With particular concern for those who are poor or at risk, Children Now is committed to improving conditions for all children.