It concentrates primarily on Sun Belt cities, where Neil says advertising spending has grown faster than the national average. The company is in the process of acquiring WFOX-FM in Atlanta. Citadel officials declined to comment as well. As fast as Cox Radio has grown, the company has been more conservative than other big radio groups, says Moon, the radio analyst. Some companies will go in and buy a station, own it for six months and sell it to somebody else.
Cox tends to move very carefully.
They tend to look at the business from a very long-term approach. The company also relies heavily on focus groups and research to determine programming. But you can't argue with the success they have had. Financially, the company has kept pace with the brisk growth of other publicly traded radio concerns, according to Prudential Securities. In the last two years Cox Radio had 13 percent growth in revenue and 27 percent growth in broadcast cash flow, a measure typically used in gauging radio companies, according to Prudential.