With the combination of large quantities of live and television viewers and the high quality of those viewers, motorsports is an advertising medium that cannot be beat. The following are some facets of racing that makes motorsports marketing a winner. Auto racing is one of the oldest forms of sports marketing.
Auto racing is the world's most popular spectator sport.
There were an estimated 2billion tickets sold worldwide for auto racing and an estimated 50 billion televised impressions in 1996. Most auto racing series are run on an eight to ten month schedule, giving a sponsor almost year round coverage. Racetracks are spread all over North America, exposing the sponsor to a broad cross section of people in the U.S. and Canada. Racing sponsorships can be tailored to the sponsor's unique customer base. In 1997 more racing events will be televised than ever before.