It uses the power of information to help its clients target prospective customers, manage existing customer relationships and identify opportunities for profitable growth. Experian is a subsidiary of The Great Universal Stores PLC and has headquarters in Nottingham, UK and Orange, California. Its 12,000 people support clients in over 50 countries. Based on Experian's established expertise in risk management, analysis and target marketing, e-series creates a realistic assessment of web community business potential, leading to more efficient, real time web application decisioning, significantly reduced fraud and associated costs, lower levels of chargebacks and reduced merchant risk. These can be 'plugged' into a company's online customer verification, authentication and purchasing approval processes at any point.
Demographic data provides the ability to profile visitors and prescreen for targeted offers.
It enables net sellers to set up online accounts and provide online credit approval. This gives online merchants the ability to provide customers with a 'fraud resistant' virtual credit card. 70 per cent of companies interviewed thought that the internet was inherently more risky than other routes to market, with the majority of respondents experiencing an increase in fraud on the Internet over the last year. 52 per cent of online traders claimed that Internet fraud was a problem for their organisation and 55 per cent said it was a growing problem. Retailers become aware far too late when they have been victims of fraud.