You should also have some useful skills to help you go further into the advanced classes in copy writing, media and the senior competition. Most important, you should feel you have begun your first work in the advertising business. These assignments will demonstrate your understanding of the material and your ability to write clearly and accurately. Since you have now declared journalism majors, I will look for accuracy in statements, grammar and spelling. Poor spelling or grammar will negatively affect your grade.
Advertising professionals care deeply about good writing.
We abhor errors in grammar or spelling. We admire writing that is intelligent and well-organized. And, if you really want to impress us, show us writing that is vivid and persuasive. Careful, critical reading. Some of the most serious mistakes made by students and professionals occur because we don't read intelligently.