It forces companies to re-examine themselves almost daily and take risks they otherwise wouldn't.
Conventional wisdom says there's no time to spare.
Hesitate too long and your rivals will claim all the good real estate and steal all the new customers and suppliers. It's better to be first than right. Not so fast. Even in the Internet era, hasty moves can come back to bite you. Many e-marketplace buyers and sellers are about to learn that lesson the hard way.