The male structures of hierarchy, chain of command and pecking order may need to be altered. The muscular male hero who defeats all foes may need to be revised. There needs to be stories and myths of the heroic that apply to both men and women. While this is an inclusive vision, it does find fault with some modern trends. Pop art legitimized advertising in a way that has made it much more acceptable.
Advertising now enters every corner of our lives.
In particular advertising has intruded into our most sacred and important holidays and festivals. It has even started creeping into our personal anniversaries such as birthdays with mailed advertisements designed to reach the consumer just before his or her birthday. Architecture, that creates canyon walls in the modern city, has ignored the human scale and the environment into which buildings are placed. This destroys our sense of place and creates anxiety. We believe that this movement will be opposed by a number of people because it is not business as usual.