This is the very first and basic rule we ourselves follow. If you don't know enough about making them yourselves, get help from someone who does. While we agree that there's nothing much more gratifying than accomplishing it yourself and using your very own resources, we also believe that some people are blessed with the skills for such tasks and some are just unfortunately all-thumbs. We have, at the ned of this article, listed some links to qualified bannermakers whom you might want to check out.
Animated banners tend to get noticed more and therefore stand better chances of being clicked.
We advise, though, to keep the animation within necessary limits. Remember that in some cases, too much animation can be become rather annoying. We are dfinitely against misleading ads. Wisely This is a tricky area because it can either work for you or backfire. Again, there have been studies that indicated the effectiveness of frequently changed banners.