Citizens worry about the cost of college and want measures to keep it affordable. Almost three out of four respondents also believe that it is more difficult to pay for a college education than it was ten years ago. The public wants quality academic programs. Those responses were double the proportion that said controlling costs and keeping tuition down were the most important goals for a college to achieve. The public wants colleges and universities to do more to curtail rising costs.
Citizens appreciate the unique role colleges play in the development of students.
Expertise and knowledge in their fields 15 3. A sense of maturity 14 4. Ability to solve problems 13 5. Learning high-tech skills 11 6. Writing and speaking skills 8 7.