The advertisers look at this as a great opportunity to reach new people in a new way. We believe this medium will be huge. There s been a lot of sizzle in the press, but nobody s really sure of the timeline it will take. We re a small company devoted only to wireless. We felt this was a great opportunity to lead the industry, to position ourselves as experts, and to attract as many interesting partners as we can to begin to build relationships with.
Adoption is key.
In Japan and Europe we ve seen that when it starts to take off, it s rapid. We re waiting for adoption and for technology to get better. Today s technology is limiting, but there are a lot of exciting products in the pipeline. It feels to me like the beginning of the Internet business. A lot of companies sat on the sidelines, and then scrabbled to catch up.