Credibility can take decades to achieve and only moments to lose.
Credibility is built over time by consistently providing fair and accurate content, regardless of the medium on which the information is delivered. To address these issues and to provide guidance for online reporters, editors and publishers, the Online News Association has launched the yearlong Digital Journalism Credibility Study. The study is generously funded by the Knight Foundation . If you would like to participate in this study, or if you have examples of the challenges being faced by online news organizations, please contact us.