The Advantage Larger ad dimensions offer more room to showcase products and services, capture user data, or distribute information. All current functionality, including printing, lead generation and secure transactions is supported directly within the interstitial. Display control features minimize lost impressions experienced with other interstitial solutions. Benefits to Consumers Larger ads allow for in-depth interaction and more information delivery. Interstitials do not interfere with site navigation.
Ads remain on-screen even when the consumer switches to a different page.
Frequency and placement controls allow advertisers to determine when and how often consumers see the interstitial. Separate window provides a seamless advertising vehicle for Web pages where there is no control over content, such as chat rooms or gaming sites. Benefits to Agencies Offers more screen real estate for greater creative options. Makes it easy to repurpose existing assets from print, video, and audio campaigns. Benefits to Publishers Interstitial ads do not interfere with site layout.