These ads contain images that are almost, but not actually, subliminal. To be more precise, the ads contain semi-subliminal images. A more appropriate, but rather cumbersome, term is marginally perceptible images. But, regardless of the term you prefer to make use of, note that semi-subliminal ads are manipulative. But not all manipulative ads contain semi-subliminal material.
Ads using puns, word play, and other devices can be equally manipulative.
Some of these are also discussed for good measure and to add additional interest. Other than the fact that all these ads are manipulative in intent, in that they do not allow viewers to reflect upon information, the ads conform to the standard parameters for visual or lifestyle type ads. That is, the ads rarely make claims about products. They simply present images for the viewer to interpret in the light of their own interests, biases and knowledge. And much of that knowledge has, of course, come from advertising and promotional activities.