Unlike broadcasting media, the Internet allows two-way communications and is built around open standards. A two-way communication means targeting audience and the possibility of feedback. E-Commerce allows trading partners to transfer critical business data and information. By using E-Commerce, a company can improve relationships with trading partners, and improve customer service. No business, however, was ever founded, nor did it succeed on technology alone.
Communications build relationships, and relationships build solid businesses.
Electronic Commerce As Online Selling. Narrowly defined, electronic commerce means doing business online or selling and buying products and services through Web storefronts. Increasingly, they include digital products such as news, audio and video, database, software and all types of knowledge-based products. Electronic Commerce As a Market. Electronic commerce is not limited to buying and selling products online.