Qualitative and quantitative data collection. Market research, Mississauga, Ontario, Toronto, GTA, Greater Toronto Area, Canada. Surveys are everywhere on the web. Fact is, however, many surveys on the web are lousy. From the respondent's point of view, they can be annoying, cumbersome, and downright frustrating.
Bad surveys yield low response rates, unrepresentative samples, and incomplete questionnaires.
Basic principles for designing your surveys to yield reliable and useful results. We are currently redesigning our web site. Your patience is much appreciated.