We invest in young companies that are creating or redefining emerging industries. In part two of their discussion about sustainable advantage, the Breaker Team questions whether companies that have made great technological advances or established great business models really have a sustainable advantage. Great technology inevitably gets surpassed by other advances, and business models are imitated.
Brand appears to offer a much more sustainable advantage.
Let me answer my own question. I think it's because we think that genomics advances mean that there's a ton of money to be made. We may not know the answer yet, but we know there's gold in them thar hills. So we look at the companies in the lead. Eventually, we believe, the leaders will become household names.