Clearly, the Internet. It's the vehicle for stealth recruiting. It allows a sense of independence, and there's open communication. It's one where you can see an undercurrent of activity, and yet it remains very flexible. There are policies and procedures and processes, but the company uses them to its advantage.
Culture is defined by the CEO of any organization.
He respects the individual and open and honest communication. I met him my first time in Helsinki. He sat down with me at the lunch table for 45 minutes just to learn about me. No, he's highly approachable. Because Nokia is a values-based organization, we have to have someone who's going to fit that culture.