See saved stories Documentary front Go-ahead for GM test sites sparks fury Battle over GM sites hits Lincolnshire villages. The Guardian Fewer than one in five shoppers trusts the government to tell the truth about the safety of food, according to a survey published today. Nearly half of those questioned said they trusted supermarkets less than a few years ago. Almost half said they had bought products for ethical reasons while one in three had bought cruelty-free cosmetics and recycled goods and one in five bought organic foods. It is our joint responsibility to restore consumer confidence and this will only be achieved if we are honest and up front.
Consumers have a right to know where their food comes from and what has been done to it.
Today's shoppers are more ethically aware than ever before.