The number of ads in the rotation has been limited in order to guarantee high exposure rates. Each banner advertisement will hyperlink to the advertiser's web page of choice.
Advertising is available to non-members at double the listed rate.
Priority is given to member advertisers. Let's say you have an advertisement in the home page rotation of five companies. This is less than a direct mailing, and aimed at the appropriate audience. If you break down the cost per exposure, that's a whole 7 each time some one sees your ad. This price range is based primarily on the frequency in which individual pages are visited, with the highest cost for the most visited.