They learned that the Web's powerful ability to monitor consumer tastes would allow publishers to hone tailored pitches down to a hair's-breadth, and then charge more fortargeted ads. And they learned that in the future, publishers might be able to charge subscribers a pittance for content - sort of like the old days, when each reader accounted for a miniscule portion of a magazine's overall advertising revenue. I think they would continue to use it. If history is any indication, traditional publishers learned, the faith may survive. Television didn't kill radio or cinema.
Cinema is now a social thing.
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