Later that morning over a cup of hot java, I laid out the plan to my business partner, Sue. Look, if we want our costume design business to grow, we need to get the word out. We need to be on the Web. There, I had said it we need to be on the Web . . . I made the only call I could.
Desperate times call for desperate measures.
I rung up the Godfather of Web sites and asked for a meeting. We went back a long way, the Godfather and me. Back to the old neighborhood when we were both hoofin' for a living. Our tunes may have played out differently, but I knew I could trust him to give it to me straight. The look on my face gave me away.