Artifacts I have analyzed include the NBA draft, Martha Stewart and Sport Utility Vehicle advertisements. I have many other research interests as well including how to be a better teacher, communication in religious organizations, communication ethics, rhetorical theory and more. You can get a more thorough look at my interests by reading my academic vitae that lists my conference papers and publications. Rhetorical analysis of popular culture is my favorite area of research. A guiding belief I have as a researcher is that human beings haven t changed all that much.
Cynical deconstruction is too easy to carry out and often offers no real insight.
I also examine the implications of that appeal. In this way I am able to blend my interest in rhetorical theory and criticism with my desire to understand the world I live in today. Communication in Christian contexts is also of interest to me. Embrace it or reject it, but Christianity is a powerful belief system, institution, and symbol in our culture. Occasionally I have taken on projects that directly explore communication and Christianity.