This is especially true where the retailer can provide material needed by the station in its own operation. One station offered such a deal to an office supply retailer. Another example concerned a printing establishment. Ask of invoices in duplicate or triplicate when actual copies are required by cooperative arrangements with suppliers. Stores with charge accounts have a valuable list at their disposal, waiting to be used.
Direct mail has many purposes.
It can be aimed at old customers, inviting them to pre-sale occasions. It can be focused on prospective customers for individual products. Smaller stores, or stores without credit accounts, can build up their own lists from publications or directories. Consult the post office in advance regarding fees, permits, and other requirements for direct mailings. Benefit from Cooperative Advertising Policies of Suppliers Many manufacturers and wholesalers state that a significant part of the reserves they set up are for cooperative advertising are not used by their retailers.