The electronic marketplace promises to grow at a stunning rate.
Consumers can shop around the clock from merchants around the world.
Likewise, businesses can reach customers worldwide quickly and at low cost. This new marketplace poses the same risks inherent in any marketplace where false advertising and frauds can take root. At the same time, the new marketplace poses risks unique to the new technology involving, for example, the risk that an accidental mouse click will bind consumers to undesirable contractual terms. As we have seen, the global nature of the marketplace presents special challenges. Consumers have concerns about the availability of legal protections and redress.