The result is improved communication and less misunderstanding when there is a loss. Let your customers and prospects know that they need what you know. When times are tighter , customers need more sound advice on how to reduce costs, operate more efficiently, be more productive, and do a better job serving their customers. In other words, they need the right people in their corner. This is an incredible opportunity for the savvy salesperson, the one who recognizes the opportunity to gain knowledge and develop expertise as the result of working with customers.
Accumulated knowledge can be a valuable asset when shared with customers.
French Dressing Jeanswear, a line of Canadian-made clothing for the mature woman, distributes a quarterly marketing kit to its independent women's specialty store customers. Our retailers get both. Never stop staying in front of customers. It seems as if salespeople tend to disappear when their accounts do. While this may seem strange to anyone who isn't in selling, it's predictable sales behavior.