Refer to the CSUH course catalog for other pertinent information. Students completing this option acquire the knowledge and skills necessary for effective management of an organization's advertising program.
Advertising is recognized as an important element of a firm's integrated marketing communications.
This option leads to a variety of careers in advertising, such as account management, advertising creation, media planning, advertising research, and corporate advertising and promotion management. The Advertising option is offered in cooperation with the Department of Mass Communication. A student cannot receive both an Advertising option and an Advertising minor. The task of marketing is to help an organization create and maintain satisfying relationships with its important customers. Students completing the Marketing Management option acquire the knowledge and skills necessary to understand the needs of customers and the market, to design effective marketing strategies, and to successfully implement and monitor the chosen marketing program.