These ads use teens in them to attract the generation that is most vulnerable. Children at this young age do not know the health risks associated with the use of tobacco and alcohol, not to mention the high death count associated with the actions youth experience under the influence. Attitudes are expressed at a very early age. Children learn their attitudes about violence very early in life, and it stays with them throughout their lives. Viewing violence in the media is the main contributor to these different attitudes.
Children learn to behave in an aggressive manner toward others.
They learn that the use of violence instead of self-control is the best way to solve conflict. With many children you might not see the effect of the media until later in their teen-age years. Research has shown that harmful effects of TV programming are threefold. Viewers could learn aggressive attitudes and behavior from watching violence, become desensitized to the seriousness of violence, and become frightened of becoming a victim of real life violence. A TV program that glamorizes, trivializes and sanitizes violence teaches that violence is the solution to the problem.