Arra Yerganian is the new CEO of Switchouse, the San Francisco-based online swapping site.
Consumers can buy new and used goods at the site and also swap items with others.
The site lists popular items for sale and in demand and currently boasts over two million listings from CDs to DVD movies and video games. Yerganian replaces co-founder Michael Lin who is now Chairman and Chief Market Strategist at Switchouse. Dotcom company Yerganian's worked at, he was in charge of the ecommerce group at Infogrames and Hasbro's Web site when it was just starting up. That means we can be very profitable like eBay, we just need to focus on the brand and consumer marketing. Switchouse makes a ten percent transaction fee for purchases made at its site, although it doesn't charge anything for swap deals between members at its site.