Ladysmith is also a growing retail community. The downtown core was revitalized in the late 1980s and the number of businesses has since almost doubled. Mill Bay is the main shopping area between Victoria and Duncan. It has over 40 restaurants, stores, and services that offer the conveniences of a larger commercial area. In order to compete with large retailers, small businesses are recognizing the need for effective marketing strategies and diversification.
Customer service is the focus of any retail job.
For enthusiastic and people-oriented individuals, retail work can be a very rewarding career choice. Employment levels for most retail trade jobs have remained fairly steady. Retail employees need strong interpersonal skills. A positive attitude is considered important when hiring entry-level employees. Employers will also be looking for computer and good mathematical skills and a second language may be an asset.