Perhaps this year it's concern about El Ni o. Possibly, it feeds everyone's love for talking about the weather. Currently, the site gets 82 million monthly page views, and that number continues to grow by about 20 percent every month.
Content goes far beyond forecasts.
In warmer weather, you might check forecasts for advice about what to plant in your garden or, if you have allergies, whether the pollen count's high enough to justify staying indoors. Nor is Landmark afraid to put money into the site. To continue to boost revenues, Landmark is extending The Weather Channel brand into other media. Having established additional partnerships with cellular phone and pager companies, Landmark can deliver weather information directly to people's hands and ears. These days, there's just no excuse for getting caught in the rain without an umbrella.