But something was missing. There was nothing there that grabbed the world yet. The technology in the booths was nice, but it didn't go far enough, he said. What is missing, he says, is the demonstration of a process of innovation. Engelbart is concerned with how groups can enhance their collective intelligence and make more efficient decisions.
Companies like to show off their wares under a banner.
Founders like to take a company public and make a lot of money. They want to become household names. Engelbart is not a household name. If he had a booth to fill, he would place a tricycle next to a bicycle, he said half-jokingly, and try to get people to talk about how to create a structure for innovation. Off Call it revenge of the head-bangers.