Advertising Management , Batra, Myers and Aaker, 5th edition, while not required reading, is an excellent book that I would recommend to any student who wants to do some extra reading. You will have the whole class session to finish these examinations. Answer sheets will be provided for all tests. Study Guides will be provided. A team based project will be assigned to the students.
Details are available .
Three small individual assignments will be assigned to the students. Details will be provided in class. The course grade will be computed based on the following table. Points Grade Grade Pt. Based on past experience, the average grade point for the class is expected to be between 2.7 and 2.8 Topics Covered I cannot give you specific dates on which each topic will be covered because we may spend more or less time than anticipated on the various subject areas.