The fund company maintains control of the data and accesses the delivery application resident with the ASP through a secure Web-based interface. Whether it's electronic document delivery or 24-hour trading, fund companies continue to grapple with the pace of change. Each new Web-based capability confers a temporary competitive advantage, but that is soon neutralized as the practice spreads throughout the industry. This is especially critical in the dynamic world of the Web. Technology has opened the doors to the anytime, anywhere paradigm of investor communication.
ASPs offer a compelling model for helping fund companies implement that vision in the marketplace.
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