In these ways and others, our lives reflect the ads around us. Over the years, the sophistication of marketing has increased a great deal. The messages that encourage us to buy are designed by creative, talented people. Modern scientific knowledge of human psychology and of how the brain processes visual information is used in developing ads. An array of technical equipment and resources is also used.
Ads talk to our conscious, rational mind and to our subconscious fears and desires.
Of course, no one would advocate a ban on marketing. Ads provide information that can be helpful to us as consumers. Ads increase our understanding of the product choices available to us. And in an economy based on free enterprise, ads play a vital role for the business community. Ads are a valid part of modern life.