Besides the product offerings, Royal Cup offers equipment that must be installed and serviced on a periodic basis. Their Territory Managers, who are route sales personnel, are trained in specialty coffees as well as equipment maintenance. With the increasing demand for bottled water, Royal Cup also delivers Evian water and recently formed a partnership with Crystal Springs water company. When asked whether their companies distributed espresso pods, everyone interviewed responded affirmatively. While espresso is not a primary item in the office, it is definitely part of the foodservice business.
All companies offer a variety of regular coffees in straights, blends, flavors and decaffeinated.
Consumer demand for variety and package size has created a need for producing several weights and case sizes that includes a variety of coffees. The Heritage Coffee Companies, with their years of expertise, have perfected a niche for private label coffees, selling to any size company. A regional company like Royal Cup has the ability to offer a diverse line of products through their own route sales or with the Dine-mor network. With bottled water being the trendy leader in the beverage industry, companies like Green Mountain and Royal Cup have seized an opportunity to partner in an effort to increase market share while providing quality products and service. There seems to be opportunities for selling coffee locally in small, independent deli's, businesses and shopping centers.