Don't shift responsibility for the Web site to technical staff or a designer. Make your the Web designer explain how the site and associated tools will achieve your goals. Documents to be posted on the Web site should be designed for an electronic format. There may be some value in providing a link to an electronic version of an annual report or other print document. But users come to your site for the latest, most up to date information, not for something in print.
Content is the secret to success of a business site.
It will take time and human resources to create and maintain effective content. A polished, professional appearance is important. But as the novelty of the Net wears off, users are looking for sites that provide the information they need and that let them do business quickly and with a minimum of effort. If it is necessary, faster or more economical to do business with you by fax or phone, your Web site isn't working. Interesting Links A White Paper prepared for the insurance industry provides a more detailed discussion of the implications of doing business on the Internet.