And for that moment, at least, they could taste it. Colors generally haven't been a good selling point for computers. Acer tried it a couple years ago with limited success. IBM likes black, of course, and Sony has that lavender shade. If only those operations had a salesman like Steve Jobs, they'd still be in business.
Color is easy, of course.
It's just the translucent parts that need color changing and it probably doesn't cost much to keep half a dozen different colors on hand, especially now that Apple is getting close to a million iMacs sold. But color, even delicious strawberry, is still just sizzle, not steak. It was a joy to see, rather in the way that you just have to admire any audacious con man. But Steve's performance wasn't limited to colorful iMacs. He also introduced the new family of high-end desktop Macs.