They explain the product to customers and answer questions. Although demonstrators are not salespersons, they give out discount tickets, product samples, brochures and fliers, and give information to the public about the product to persuade them to buy it. When demonstrating food or cooking products, they prepare and serve food to the public. Demonstrators generally are asked to count the number of their products on the shelves or displays at the beginning and close of day. They keep records of the number of questions received and the number of coupons and products given away, they also note weather conditions or other information that is helpful to the store owner or distributor in deciding if the promotional efforts or products are worthwhile.
Demonstrators learn all about the products they are representing.
They may train other Demonstrators, or inform general sales personnel about their product line. Based on their experience, the Demonstrator may recommend how to improve the product and provide better service to customers. Some Demonstrators use visual aids such as charts, slides, or films in the demonstration. They may lead tours of plants where a product is made. Most department stores are well-lit and attractive, with air conditioning.