Topics include consumer behavior theory, theory of the firm, supply and demand estimation, production and cost analysis, pricing practices, market analysis and investment decision-making. A study of the modern theory of price and the laws of supply and demand. Includes price and output determination and optimal resource allocation in different market situations and in centrally managed versus free-market economies. Also examines major policy alternatives for environmental protection. Includes theories of international trade and finance, comparative advantage, foreign exchange, capital movements and the impact of international currency speculation on economic performance.
Consideration is given to concept development and marketing for business plan formulation.
Focuses on the application of scientific research methods to problems in marketing, management and business economics. Topics include research design and methods, sample size and sampling techniques, questionnaire design and data analysis and interpretation. Consideration is given to the effect of the policies of major multinational economic institutions on developing economies.