But just when the situation seemed bleakest, Wally Smith and USC Radio came to the rescue, offering money, new studios and help in finding corporate underwriters. The drafty, windowless building has all the charm of a DMV office, only without the personality. The fact that David Brancaccio, the show's host and senior editor for the last five years, lives on USC's Fraternity Row and commutes to work on a bicycle only adds to the quirkiness. The texture of the show is less formal. We take more risks.
Business news can be dreadful in the wrong hands.
There's different ways of doing it.