Watch what happens to your competition. In most industries there are at most one or two winners. The rest will eventually die or be assimilated. T he number one reason companies fail is insufficient capitalization. This is MBA speak for going broke.
Business is about making money after all.
Find out how much your company is spending each month versus how much it is bringing in. If this difference is negative then your company is 'burning' money. Next, find out how much your company has in the bank. Divide the amount brought in from the last round of financing by the monthly 'burn' rate. D O NOT trust management's assessment of the situation.