Magazine fixtures aren't cheap. Usually, a new retailer would love to have a nice 6 or 8 foot oak fixture. That is, until he finds out the cost. We do not supply hardwood fixtures outside of our immediate area because they are very heavy and shipping costs are prohibitive. If you decide to handle magazines, call me and I can point you in the right direction for the lowest cost, or in some cases, no cost.
Covers sell magazines .
Publishers pour millions into the cover photos and blurbs because this is what attracts the consumer. Titles on rear shelves should never have less than cover showing. Many people think this is attractive, but it will kill your sales potential. Most magazines offer what is called an RDA allowance. RDA stands for Retail Display Allowance.