Customers have the right to hear Yes. When customers are told, We can t do that, they spend their money elsewhere. Customers have a right to complain and get satisfaction. Consumers may be upset with your service, but they still have to take it if they wish to purchase the product you are selling. Soon, however, they won t tolerate it any longer and will seek better service elsewhere.
Customers have the right to receive value.
People work hard for their money and want a product that s worth the price. Shoppers will pay a premium to get quality. Customers have the right to buy goods that work as promised. Too many product claims fall short when put to the test. You should never suggest that an item will do something that s beyond its range.