To meet changing consumer needs, Seoul Dairy Cooperatives is diversifying its product portfolio while accelerating its research and development plans. Product development is an ongoing process. People are more interested in health than before, and the cooperative is working on the development of health milk products such as high-calcium milk, cheese and yogurt. Seoul Dairy Cooperatives develops 20 or so new products each year. Cheese is a growth sector.
Consumers increasingly prefer yogurts with medicinal effects.
The company has a 31 percent share of the domestic milk market, and nearly 50 percent for cheese. Never Die Khan is a brand of a yogurt recently developed by the cooperative using only its own technology. One of its major features is that the lactic acid bacteria of yogurt are encapsulated so that it can survive while going through the gastrointestinal organs. He also said that the cooperative would spend 20 billion won updating and expanding milk powder processing facilities and 50 billion to 60 billion won building a new factory this year. Sometimes, conflicts of interests arise.