To improve, adapt and expand professional practices. Keep informed and educated about practices in the profession to ensure ethical conduct. Actively pursue personal professional development. Decline representation of clients or organizations that urge or require actions contrary to this Code. Accurately define what public relations activities can accomplish.
Counsel subordinates in proper ethical decision making.
Require that subordinates adhere to the ethical requirements of the Code. Report ethical violations, whether committed by PRSA members or not, to the appropriate authority. A member initially assigns some questionable client work to a non-member practitioner to avoid the ethical obligation of PRSA membership. If, after reviewing them, you still have a question or issue, contact PRSA headquarters as noted below. The PRSA is here to help.