Applications can provide ad hoc access to a single piece of data, such as monthly sales figures.
The goal is to turn what are often mountains of data into useful information. The common platform to achieve this is the database. Business Intelligence A hotel franchise uses BI analytical applications to compile statistics on average occupancy and average room rate to determine revenue generated per room. It also gathers statistics on market share and data from customer surveys from each hotel to determine its competitive position in various markets. Such trends can be analyzed year by year, month by month and day by day, giving the corporation a picture of how each individual hotel is faring.