Register your co-op acronym and the names of your products, services, and subsidiaries. Protect your preferred domain name. But because .coop is restricted, you'll have a better chance of getting the name your co-op needs to do business online. Extensive market research shows that consumers trust cooperatives more than investor-owned businesses and prefer to do business with them. That's because cooperatives are motivated by the mission of providing quality goods and services to their member-owners, rather than meeting their investors' expectations for profits.
Cooperatives are also committed to serving their communities.
That makes them good corporate citizens. That means that cooperatives have a natural edge in the marketplace if they promote their cooperative status. Cooperative values sell. NCBA must complete contract negotiations to offer the service before registration can be accepted. NCBA is developing policies and programs to help co-ops select, qualify and reserve names as soon as possible.