The Chinese market is vast and, relative to other developed markets, is still experiencing rapid expansion.
Chinese consumers are very sophisticated, and highly brand conscious.
The degree of sophistication is ever increasing as more brands and products are introduced into the market place. The Chinese consumer economy has remained buoyant, and spending continues to grow. Rising average annual incomes, greater ownership of refrigerators and freezers, increased exposure to western and international cuisines and a greater array of goods in the supermarket are all combining to increase sales of dairy products in China. Despite not being a traditional food product in China, dairy products are emerging as one of the fastest growing sectors of the market in China at the moment.