The television image as text, also includes the medium of television in its construct. This would also include elements concerning the distribution of the image. As we will discuss later in the course, this is not a neutral or passive activity as some may believe. Semiotics then offers us a model to which we can begin inquire into the nature of communication, meaning, and interpretation. A badge refers directly to the social position of the person holding it.
Connotation refers to values, ideas, attitudes, and feelings.
When the badge is seen it may connote certain feelings larger than what the badge denotes. There is a critical difference. Discuss the use of signs working within a coding system to create your interpretation. These will be posted in NetForum for your reading and discussion. Use the Back Button of your Browser to Return to the Syllabus Page.