Research Several research efforts have focused on Japanese consumer attitudes and behaviors. A recent study has investigated the organizational structure of the domestic soft drink industry, with particular emphasis on the production and distribution of juice products. Respondents were quizzed about the potential impacts of the ongoing liberalization of the market for fruit juice concentrate imports into Japan. Results and Future Research Per capita consumption of juice products has increased over the past 10 years in Japan, increasing the number of niche markets for juice products. In particular, demand for vegetable juices has been increasing more rapidly than for fruit juices.
Carrot juice is the most popular.
Constant research will be needed to keep abreast of future trends.