Mercado Software's technology leverages advanced search techniques to ensure that customers find what they're looking for every time. So instead of search, search some more, then give up, customers find, select, and buy quickly, easily, naturally. Customers can choose from pull-down menus of such indicators as size, price, and availability. This would enable a purchasing agent to locate electronic component parts, for example, by specifying type, voltage, and connections with pull-down menus. For example, a sporting goods site may offer options for basketball, hockey, and soccer as categories.
Associative search lets customers search the catalog using any free-form queries they like.
In contrast to standard keyword searches, these free-form entries are not required to exactly match a text string in the product catalog. Using IntuiFind associations, Mercado Software Catalog Builder locates all products matching the specified query, and also presents related products from anywhere in the catalog. Based on IntuiFind associations, Mercado Software Catalog Builder can locate items regardless of how the query was formatted and even if the query was misspelled and regardless of where in the database the query words are stored. This core flexibility yields dramatically better search and navigation results than other catalog products. Associations available with the Catalog Builder include morphology, thesauri, linguistic stemming, soundex, and typographical corrections, along with IntuiFind's unique relational associations, which use database relationships to associate products.