There are, however, some legal issues involved when selling on the Internet in global markets. When customers call, they are given a series of numbers to dial in to receive information. That information is then faxed to them immediately. Integrated marketing communication blends with interactive communications when phones, faxes, e-mail, television, and radio are combined in one promotion. E-mail is an effective way to establishing a dialogue with customers.
Consumers can search the disks for whatever information they want.
They can then contact the company to order the product they want. The result of the new technology is that companies will have to totally rethink how marketing and promotion will be done in the future. Advertising will still be needed to establish name recognition and introduce new products. However, there will be a huge increase in the use of the Internet as a promotional and marketing tool. Soon there may be as many Internet malls as there are regional malls.