In the frozen dessert arena this means better quality and new features for existing packages. It means new equipment systems so their customers can form packages in their own plants. And it means new packaging sizes that target consumer preferences and that allow their customers to offer more price points at retail. They already have agreements with customer to introduce three new innovative packaging sizes in 1997. For beverages, they are focusing on labels and labeling equipment for milk and other drinks produced in a dairy plant as well as a new value added roll-fed label that runs significantly more efficiently in their customers' plants.
Customers can also run more copies because they can print the entire front of the label.
Their emphasis on sleeve and roll-fed labeling for dairy customers has produced their first big contract, labels for a line of flavored beverages produced by a New England creamery. These single serve products include all sorts of drinks from juices to flavored milks to regular milks. They are aggressively following up on their success with a quick-spread condiment package used by MacDonald's by increasing their attention to other forms of packaging where dispensing sauces include service. In addition, they have expanded sales of single-serve condiment packages to Heinz. Point 2 of their plan is a reorganized management structure in their North American Sales organization.