However, the real power in the film lies in the fact that this is God's story, the most powerful story on earth and every human being yearns to know the story of God and their purpose for being on earth. This film has struck a global chord. Hollywood tries to duplicate it continually through its themes, plots, and subplots. The movie's potent appeal to people in developing countries is that for many they are watching a movie for the first time . They hear it in their own language from actors with no accents.
All actors used in dubbing the audio are indigenous speakers.
The venue is also an attraction. Often the 16mm film is shown in an outdoor theater especially set up for the presentation that draws many seeking a break from the mundane. In every country, the approach has to be on two fronts. India provides a good example of how the producers reach a country. In India they reached 100 million people with telecasts airing on Easter of 1997 utilizing all the regional network stations.