This scenario is particularly true if the cost of producing a product or service has dropped, or if the true worth to customers is somewhere else in the value chain. The world is becoming more intelligent and more integrated. Devices are grabbing a bigger piece of the bandwidth to provide data and spark dialogues. Many processes that depended on humans are now automated. Clearing the bar.
Customers continually raise the bar on responsiveness, personalization and ease of use.
Keeping things safe. Security and entitlement mechanisms are becoming more essential. Participating in change. Responding to change and relying on the right standards are critical to remaining relevant. Today, information is often the differentiator, particularly when you are personalizing your site, developing new products, or analyzing problems.