While many in the industry think the big problem for floriculture is overproduction, McCann believes that the problem is that the floriculture industry is under marketed. He uses Levi Strauss as an example to prove his point. Everybody has a pair of jeans, so Levis made people want 501 button-fly jeans to increase the market. Similarly, Coca Cola increased the market for soft drinks by introducing caffeine free and other types of Coke. The company offers consumers a chance to support a good cause through its partnership marketing.
Customers can feel good about the flowers and supporting the research.
He may make a store a tropical paradise for a month. He has featured Dutch history, food, and flowers during promotions. Jim McCann really enjoys his work. Selling Value to the Market describes how producers can increase profits with value added products. Complied by the editors of Farmer's Digest , the report explains how producers can benefit from knowing what users want and meeting their supply needs.