With auto manufacturers returning to high performance models, the interest in specialty cars and trucks is back. Rods, Customs and Vintage cars represent vehicles of the 1920s through '50s, while muscle cars, street machines, trick trucks, sport cars and classics are from the years 1960 through the 1990s. Every participant is given several souvenir items, including a Goodie Bag, an event dash plaque, a beverage stein, a Goodguys Yearbook, a Goodguys Goodtimes Gazette, name badges, as well as other goodies. Also included was a hot '32 Ford Roadster built by Zig's Street Rods of Tualatin, Oregon as the Western States Grand Prize Giveaway. These special vehicles featured products from many of the country's best specialty equipment manufacturers, providing the perfect showcase for the special interest motoring public.
Daytime stage shows, as well as nighttime dance parties, provide plenty of fun for everyone.
It's a big party with the cars as the stars. Wild paint, shiny chrome, and colorful people make for great stories for television, radio and newspaper. Vast marketing programs attract hundreds of thousands of participants and spectators. Event advertising and promotion on a regional and local basis consists of TV, radio and newspapers, as well as through posters, coupons, handbills, flyers and extensive news stories and event coverage. Two in-house publications, the Goodtimes Gazette and the Goodtimes Yearbook feature event coverage and information on what's new and what's hot in hot rodding.