I've completely missed the point. It's all about children. It's always about children. This psychotic, paranoid obsession with children allows activists to demand passage of any law against whatever it is they are actively campaigning against this week by simply mentioning children. If that doesn't work, they can invoke interstate commerce as a reason for the feds to step in and regulate everything into oblivion.
Children are good, but interstate commerce beats four aces.
In a brilliant move, however, Philip Morris is thinking about the adults. To junk food, of course. They should also acquire Ben and Jerry, because I can tell you from personal experience, the last time I quit smoking, I went totally ice cream. Then again, its brilliance notwithstanding, what a stupid, stupid move. Once smoking is eliminated, the same activists will go after junk food.