Many of today's travelers, particularly luxury travelers, appear insatiable. Agents, cruise lines, airlines and hotels head back to the kitchen to concoct even more exotic fare, more lavish service. And the agents strive for that little something extra. Everybody is playing checkmate. The market is being flooded by these consumers, and a large portion only want the top end.
Baby boomers have a high level of expectation in all areas of their lives.
A few years ago, the race for the big spenders seemed to be all about being bigger. Next, it was smarter and more stylish. Hotels came with techno-butlers, designer linens, soaps and rooms, while airplanes had cable and Internet access at every seat. The new goal isn't necessarily to fill a passport or a scrapbook. Destination consumption was the 1980s and '90s.