When designing your order form, calm customer jitters by explaining every aspect of the ordering process. Explain how to select an information blank and fill it in, how to move from one information blank to the next, how the order form isn't transmitted until the visitor clicks a Send or Send Form button at the bottom, and how the form's information is automatically cleared if the customer clicks away to a different page. Most people don't know these things, and even if they do, they'll appreciate your desire to set them at ease. Let ' em remember that 800 number If you're marketing with direct response TV, keep the phone number on the screen at least ten seconds. If you run small ads in newspapers or magazines, make your design stand out by using tall bold headline, heavy top and bottom rules, color or screens, interesting visuals, and minimal copy.
Advertising can make a brand name number two, but promotions can get it to the top.
Your company name identifies your business. Your slogan gives people a reason to learn more about it. So stand up. Repackage your message People get bored hearing the same message over and over again, yet repetition is one of the keys to visibility online. Create new versions of the same message that present your product in slightly different ways.