Click here for a special offer. Click here for our free newsletter. Quicker passes, more finesse. I love them. Both are lining up behind women's soccer in force.
Aficionados argue that the women's game is more exciting than men's soccer.
And it shows. Dolls, shoes, and drinks. Big business is taking notice, too, which means that you can now buy Women's World Cup Barbie dolls. In addition to her ubiquitous Nike commercial, Mia Hamm has a big deal with Gatorade. Bob Williams, president of Burns Celebrity Sports Service, a Chicago sports agency, says that advertisers didn't believe in female athletes before the WNBA and this World Cup.