No big surprise here. And although the fact seems very straightforward, its implications are sometimes hidden. Household tasks of all types are thought of as something to get through quickly so important goals of kids' homework, soccer games and dad's night classes can be accomplished. Speed in meal preparation is a key. Currently, the average time spent preparing meals is 30 minutes and is projected to fall below 15 minutes in the near future.
Convenience is a sales opportunity and it is now a bigger part of our culture then ever.
It's important because it saves time and time is becoming a commodity that a substantial portion of the consuming public is willing to pay for. Analyzing the data backs up earlier points and illustrates some others. More working couples create more additional income which could have pricing opportunities in your area. Large numbers of single mothers could adversely affect your pricing intentions. Often this information is available free from state agencies if you ask.