Consider also that you probably buy a mattress about every ten years or so. Spread out over ten years, the cash outlay doesn't seem so exorbitant. For one thing, the firmer is better tradition is being challenged by a plusher feel or adjustable support. Some mattresses even offer variable firmness on each side to make both partners happy. Start with the most expensive mattress you can afford, then work your way down to the less expensive models.
Consumers can choose from customized mattresses that keep sleepers in high-tech heaven.
Kingsdown makes a mattress that allows each side of the bed to incline at a separate angle, so one partner can read or watch TV while the other sleeps. It's a physical breakdown of the customer's spinal curve, weight distribution, and body pressure to create the ultimate customized mattress. Modern advances in materials are working in favor of the consumer. Foam beds now offer latex that actually adjusts to body weight to reduce pressure points. Viscoelastic mattresses conform to body temperature to provide a custom fit.