Online stores that support Passport can earn the business and loyalty of Passport members, who value the ease and security of shopping at participating Passport sites. More than 40 million consumers use the Passport service today. Merchants can implement the Passport wallet service by simply incorporating a link into their purchase pages and retrieving data posted from the Passport server. Passport is designed to be highly customizable, so when Passport customers purchase goods and services from participating sites, they maintain a continuous association with the merchant's branding and Web site. Increased consumer trust.
Consumers are concerned about how their personal information is used.
With Passport, members control their own information stored in their Passport and which sites receive it. In addition, Passport requires all participating sites to adopt privacy policies that conform with industry-recognized privacy guidelines and post a link to their policy from the front page of the site. We look forward to incorporating Passport into our operations and thereby providing our customers with an even better buying experience. Microsoft charges merchants a competitive annual service fee. Microsoft is waiving fees for new participants through March 31, 2000.