It's a home-grown startup. Begun last December by four bored twentysomethings, it's got the slick design and range of a CitySearch. But it's based in the Mission and dispenses with family fare in favor of events like the Exotic Erotic Halloween Ball. They may have breadth, but they can't buy soul. San Francisco Sidewalk's executive producer, Beth Cataldo, isn't concerned.
Credibility comes from the quality of writing and the quality of editing on the site.
Yet in San Francisco, there's already a site for every member of that audience. You still go on the Web because you want to be cool. Or, at least, because you want to tell the world what you think is cool. Inc. All rights reserved.