But exactly which services consumers will demand, and which companies will provide them, remains far from clear. After all, WebTV and its hardware licensees have spent tens of millions of dollars marketing a service that hasn't been able to crack the half-million boundary yet. And even some Internet-TV evangelists question how quickly demand and distribution of such services will rise. Still, most entertainment industry executives and analysts believe some menu of interactive services will appeal to most consumers. We look forward to having more quality manufacturers and service providers so they can help us move this category forward.
Analysts tend to agree.
But it's going to mean a lot more consumer choice. ZD Inc. ZDNet Logo is a service mark of ZD Inc.