They currently primarily use ads in local papers, but have invested in both radio and cable at different times. Neither proved very successful.
Coupons seem to work pretty well.
Monthly sales are sometimes timed just right to maximize revenues and other times they wonder if they aren't just giving away discounts to their our regular customers. I'm interested in what others have to say about their marketing ideas and timing. They believe they've gotten better over the last 5 years, but also know that they have a lot to learn about marketing. Joyce Wisdom, the center director is betting there are some resources out there and that we might all have ideas to share that might save us all dollars and put more dollars into revenues.