They skip what they don t want, or don t want to pay for, and tailor a package of services that meets their needs. Consumers are demanding this. People want choices. It s a way of empowering consumers while valuing the agents knowledge and expertise, not just their abilities to pound a sign into a front lawn or drive buyers around to look at houses, said Julie Garton-Good, who appeared on the panel with Lee. Selecting the Services You Need, Paying What They re Worth, which explains fee for service to buyers and sellers.
Consumers dislike paying commissions.
The agent can move on quickly to other transactions. Buyers and sellers want rebates when they assist the agent. If buyers find the house they want on their own, or narrow down their search to three or four they want to view, or if sellers are willing to act as host of open houses at their home, they ve saved the agent time and effort and should see some benefit to that, the thinking goes. As in other business transactions, they will gravitate to the most cost-effective source to obtain what they want. Buyers can look at listings online.