This is suited to our strategy of putting Leslie in charge of the sales force, and tracking sales through the sales force. Our most important market, by far, is the small business market. The sales forecast shown in the following table and chart is a superb reminder of why we need to focus on the specific target markets. The data shows that we are still unable to attribute our sales in any significant way to our sales and marketing program. This is obviously by far the largest portion of our projected sales.
Advertising comes second.
Much of our marketing activity generates sales in ways that don't allow us the luxury of tying it back directly to a specific program. As always, our largest single sales item is the sales of systems. The next largest item is the general, non-specific sales, which of course will also be mostly systems. The details follow. This breakdown makes sense for our marketing, because of the impact on software and systems of better training and better service.