The 130 billion advertising industry is a powerful educational force not only in the United States.
Ads sell a great deal more than products.
They sell values, images and concepts of success and worth, love, sexuality, popularity and normalcy. Although ads sometimes seem to be trivial, their cumulative effect my be serious. Moreover advertisements are, in my view, a product of cultural evolution. One if the themes which are prone to exploitation are human mate-selection criteria. The first strategy is sensory exploitation of the opposite sex.