Though these are the most visible of its components.
Corporate identity is what makes a company special and unique.
It expresses the company's approach to business, its values and business culture. Corporate identity should tie all the different elements of the business together in a unifying way. Corporate identity enables the company to build recognition and loyalty among clients, to communicate its values and special approach to business in a memorable way. This establishes a benchmark of set of goals, against which the performance can be measured, and gives employees a sense of belonging to a team. A well-developed corporate identity is an investment in the company's future.