A firm must have a production process that meets the buyer s needs. Being able to customize a product to fit specific customer requirements offers competitive advantage. Technological advances are also tools that have helped businesses to manage customer relationships. Technology aids in customizing and rapidly delivering goods. Customer databases help create marketing efforts that target the best customers for the firm.
Data warehouses track sales and inform the business of what customers are buying.
As stated earlier, human resources is a major factor in the strength of the buyer seller relationship. Well -trained and educated employees are paramount to a company s success and to its customers. Offering benefits and rewards to employees makes for a better atmosphere and a happier work place. Employers should encourage employees to share opinions and ideas. Empowerment helps build confidence and aids in relationship management.