His talk is sponsored by the Ramapo College Foundation Business Network.
Admission is free and the public is invited.
Vavra, has dedicated more than 30 years to the fields of customer retention, customer satisfaction and customer research. As a practitioner and academic, Vavra has served on the client, agency and media sides of the strategic marketing process and for 15 years shared his practical experience with MBA students at Pace University's Lubin School of Business where he served as associate professor of marketing. Improving Your Measurement of Customer Satisfaction , Vavra's most recent book, is designed to answer various issues faced by the customer satisfaction professional. Aftermarketing , which has been updated and translated into five languages, details why relationship marketing has become the mandate for success in today's rapidly evolving marketplace. In 1983, Vavra and his wife, Linda, founded Marketing Metrics, Inc., of Paramus.