Free book excerpts from the best current books. An essential site for any aspiring screenwriter. Media Bistro Jobs, discussion, news and reviews for people in the media. This writing can take many forms. These include, but are not limited to, advertisements, brochures, product announcements, press releases, speeches, data sheets, product packaging, sales letters, scripts, presentations, mailings, web sites, flyers, and even menus.
Copywriters often work for advertising agencies, marketing firms, and public relations firms.
Many copywriters work directly for the company that sells the product they write for, especially in the case of catalog companies and other companies involved in direct consumer sales. There are also many copywriters who freelance, offering their service to various firms on a short-term basis. Copywriting should not be confused with business writing, though on some projects they may overlap. The rules of copywriting often fly in the face of the rules for standard business writing. Perfect grammar does not always make for good copy, but word usage is critically important.