As a leader in water purification and filtration technology, the U.S. is surpassing European firms who have retreated from this market. American companies are also looking at the Jordan's hydrocarbon sector. Several companies have expressed an interest in acquiring concession areas especially for LNG exploration. Another sector that U.S. companies should explore is Jordan's tourism industry as there is the need for new hotels and resort facilities. Asian suppliers offer attractive export terms to local dealers, thus enjoying a three times greater market share than U.S. producers.
Asian companies provide some competition in the software market.
Germany is competing with the U.S. for the medical equipment market. Outlook Jordan will continue to rely on foreign capital as it seeks to increase public and private savings and raise the sustainable investment level. A clear preference has been given for private sector activity in the productive and export sectors of the economy. The light manufacturing, agricultural, and construction sectors have considerable potential in penetrating the world market as long as high quality standards are maintained. Should peace become a reality in the region, Jordan will undoubtably be one of the major beneficiaries of the inflow of foreign capital and investment.