Put them to work. Create relationships, say hello, be friendly, talk to people, nurture relationships. The more friends you have, the better your book will sell. Form your own publicity army. Be your own strongest supporter.
All great men breathe from their toes.
Apply this motivational quote from a Tibetan Monk to yourself as you market your book. Feel your passion from head to toe, not just in your mind, but in your heart as well. Position it in relation to another well-known book. Go to an independent bookstore and ask them which shelf it would sit on if sold in that store. Decide as soon as possible what is most important to you.