It would be vital to remember that a Brand is a promise that companies make to their customers. Ensure all marketing promotions are consistent, and that they have your logo, colours, typeface, slogans and characters. Everything you develop should have the same look and feel. Be it your brochures, banners or merchandise. People's perception about your company, products and services is a major factor in their choice of Brand preferences and their buying behaviour.
All perception is subjective, and is based on past experience.
A Brand must have meaning to its consumers, its organisation and its employees. It is an emotional link between you and your customer - what people buy when they buy your product or services, or even your company. Remember, that Branding is a Business Process. All rights reserved. The 'i' in the title stands for information.