The static banner was the first type of advertisment on the Internet. It is most similar to a traditional print advertisment. As for the disadvantages, they might run the risk of looking dull and old-fashioned. Static banners might attract little attention in a time of flashy multimedia fireworks. Animated banners are banners with action.
Animated banners are very popular nowadays.
The multiple frames of animated banners allow for more information to be communicated. Effectiveness studies also show that these banners produce considerably higher click through rates . On one of the largest advertising sites, Ziff Davis' ZD Net, animated banners have 15 to 40 percent higher CTR's than static banners. The hottest way of advertising is the interactive banner. This type of banner invites the user to do something more than just clicking on it.