To the manufacturers sites, which are generating about 30 percent of the Internet-related sales. And the trend is expected to continue. The factories make formidable online competitors. They have deep pockets to promote their Web sites and well-recognized brand names. The program offers dealer Web site features such as the ability to post vehicle prices, enhanced navigation and site design, e-mail forms, hours of operation, directions to the dealership and new vehicle listings.
Dealers also get reports on leads.