Consumers dislike paying commissions. The agent can move on quickly to other transactions. Buyers and sellers want rebates when they assist the agent. If buyers find the house they want on their own, or narrow down their search to three or four they want to view, or if sellers are willing to act as host of open houses at their home, they ve saved the agent time and effort and should see some benefit to that, the thinking goes. As in other business transactions, they will gravitate to the most cost-effective source to obtain what they want.
Buyers can look at listings online.
They can narrow their choices to a few homes they want to see. They can apply for mortgages online. Sellers can list their homes for sale online and buy everything from for-sale signs to lockboxes. That said, some consumers think they know more about real estate than they do. Now the consumer can ask for options and, to the degree they re willing to partner, they can reap serious benefits.