What is undoubtedly fueling this growth is the promise of both Litenna and SDTV, which are positioned in two important emerging fields. At present in large buildings it is often impossible for users to make or receive calls on the cellular phone because the building is creating a shadow where radio frequencies cannot be picked up. This lack of 100 percent coverage isn't just a minor inconvenience, it's one of the major problems facing the cellular communications industry today. Today their main focus is on improving quality of service and this means ubiquitous coverage. People want to talk anywhere at anytime.
Cellular operators provide good coverage outside, but inside buildings the coverage is poor.
He also points out that the range of new services planned for cellular phones, including data calls and access to the Internet also requires complete coverage if they are to work successfully. Foxcom Wireless, which is based in Lod, has just completed beta-testing the product in the US, Canada, the Far East, and Israel, and sales are now beginning. Until recently individual service providers offered all these different services separately. Now, however, convergence is occurring and service providers are fighting over each other's turf. Cable providers want to offer voice and data services, and vice versa.