MicroTouch World, Vol. France Germany Italy Japan Korea United Kingdom Site Map Auto dealership stops traffic with touchscreen kiosk Conventional market research is often slow to produce results and can provide questionable data. Miratouch system, currently used at auto dealerships, solves this problem by providing immediate marketing data. Market research can also be incomplete. Researchers never talk to the 80 percent of customers who visit but don't buy anything.
Advertisers can pay for surveys but the data is already three months old when they get the results.
With our system, dealerships receive data quickly and can react just as fast. Especially if given something in return. Customers enter an electronic card given to them by a salesperson into the Miratouch kiosk and answer survey questions by touching screen. A typical survey has about 30 questions. The first question is the customer's zip code.