We also believe that it's morally and ethically inconsistent to say folks should eat clean food and then price it out of reach of the average consumer. High prices don't merit pride. We go against conventional marketing wisdom, because alternative food should be marketed alternatively. Small operations like ours can't compete with Madison Avenue. We must make an end run around the system by finding its weak point and making that our strong point.
Corporate giants do some things extremely well, like mass marketing transportation, packaging.
So we don't do any of these things. Instead, our customers come to us. We direct-market everything right from the farm. We don't bag, ship or deliver. All we do is mail a newsletter and an order form to our customers each spring.