Today's e-business hopefuls would be wise to take a lesson from history. Events of 2000 strongly suggest that the dotcom Gold Rush is past its peak. And the entire economy has felt the fallout from big dotcom failures and declining technology stock prices. Not at all. The Internet remains a viable distribution channel with immense potential to reach global markets.
Consumers worldwide continue to buy online in record numbers.
And the skyrocketing demand for cell phones and other handheld devices is creating new wireless marketing opportunities whose potential is still largely untapped. Back to the basics What the savvy online entrepreneur must recognize is that the rules have changed. Or to be more accurate, the old rules have re-asserted themselves. No longer will venture capitalists invest on the basis of an unproven business model. At first glance the following steps may seem like pure common sense.