To understand this concept, all you have to do is pick up a tourist map or check out the weather in any of the papers or at the end of the television news. Communication requires mutual recognition and respect. Genuine and true communication can't take place without each group recognizing, respecting and accepting the other side as an equal. Additionally, Israelis treat Palestinians in a demeaning way, both generally and individually. You can see this in the way Palestinian lands are taken, homes are destroyed, or how individual Palestinians are treated at airports, crossing points, and so on.
Communication requires equal opportunities.
Although the Israeli media is very powerful, Palestinians are not able to properly communicate through their media. Even journalists with permits are not allowed to travel into Jerusalem and Israel in their own cars. Ironically, Israelis who are allowed to travel into the Palestinian areas, rarely take up that opportunity. Communication needs the will to understand the Other. Danny Rubinstein, the veteran Israeli journalist, noted in a session about the Israeli and Palestinian press that while the Palestinian press regularly translates Hebrew articles, the Hebrew press never reciprocates.