Customers Are More Demanding. Another reason being a leader is harder is that customers are more demanding. Customers have more choices and higher expectations. And there are more companies willing to do crazy things to steal away your customers. The challenge is to cut through the clutter and do things for customers that we ve never been able to do before.
Customers are the ones in charge of our businesses today.
The Business Environment Is Demanding . My answer is, I have no idea. Really, nobody has an idea. The absolute economic foundations and the strategic logic of every business in the world is being questioned by people doing experiments. Some experiments will be meaningless, but some will be tremendously profound, and may change the trajectory of any given industry for years to come.