The gene that gives the jellyfish its glow is now among the genes generated by nature over a millennia in at least one rhesus monkey. Despite the difference in where the information was processed, recall and reactions to the emotional memory between sexes did not appear to differ. The difference in which side of the amygdala, the brain's hot spot for emotion, suggests that perhaps different strategies for handling emotionally charged memories may exist. Why, because regardless of what the agencies and their pundits have to say publicly, it works. If you're interested in some detailed training tips for creating subliminal ads, or some good examples and compliance methods, take a look at my book, Thinking Without Thinking .
Brain takes emotional sides for sexes.
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