Instead the ads are short attention grabbing, and to the point. However, of these four steps the last one is probably more important on the internet than on any other media. This is because web users have to click on the ad to receive ordering information or other essential data. Ambiguity is not a good device to use with TV, radio or newspaper. However, web users only have to click to respond.
Ambiguity has a strong attractive power.
This ad had people clicking like mad. All these points together with several other findings illustrated the fact that advertising on the internet is the same as on other media but different. The target in involved but the technology places different constraints and tools at the advertisers.