Effective selling means managing the process, sales leads, calls, and followup. Listen to new ideas for supporting your sales people in the effort to gain new business and keeping and expanding existing business. Dinny Zimmerman, executive vice president and COO of Publisher s Single Copy Sales Services, gives practical advice on getting the best scans possible from inhouse scanners. This moderated discussion focuses on what s working and not working for each title. Discussion focuses on direct mail, inserts, and other paid new-business sources.
Discussion also includes mailing lists and venders for direct mail and inserts.
Bring samples of direct-mail packages and insert cards for discussion. Bloom, whose Sunday magazine has thrived as others have failed, discusses why narrative non-fiction is indispensable for any magazine, how to find writers and develop them into accomplished story tellers. This session covers inserts, special sections, and supplements. Participants have an opportunity to clarify periodicals classification. Learn from the experts how to prevent making costly mistakes.