Marketing 101 applies to a Web site just as it applies to a shop or store. Point of sale collateral and product placement is important, both in a store and on the Web. 2. Make access to products easy. Provide more than one way to get to them. Use art work that doesn't take to long to download.
Customers are impatient.
Continue to change your site and keep in current. Payment should be as simple as possible. Use both e-commerce and provide an 800 toll free number for verbal credit card numbers for those not comfortable with using the Internet. Ask Service Access Corporation to suggest alternatives and proven means to market your products to attract customers so your e-commerce will be tested to its limits. Please Continue . . .