Firms with limited budgets can actually create a free Web site by visiting Findlaw. Hundreds of small firms have taken this approach, and are listed online by location and practice area. Convert your Web site into a database environment. Web databases make updating fast and easy. It is laborious to update static HTML pages.
Databases automate the updating process and refresh the Web pages every time the content is changed.
This kind of immediate updating is very useful in preparing responses to RFPs where corporations bid out legal work. Write down your litigation successes and completed transactions. Disseminating this information is an excellent way to demonstrate expertise to clients and prospects. However, if you do not write down the events as they happen, they will get lost in the mists of partner memories. If it is a really big event, write a press release, send it to the media, and expand upon it in a client alert sent to clients by e-mail.