Case Analysis . Analysis of written cases will call for the integration of knowledge from other business courses as well as marketing. While marketing is the main focus of the cases, other functional areas of business will need to be considered. The purpose of the case analysis is to present you with situations encountered by well known companies, challenge you to identify problems or opportunities faced by the firm, and make recommendations courses of action. You will be expected to participate in class discussions about each case and to present your analysis and opinions in an organized and coherent manner.
Cases are individual assignments.
There will be a quiz for each case. A written case analysis is required and the final exam will be a case problem. Maximum points available for each of the case activities is shown below. Roll-out Plan . The purpose of the project is to assess market potential for a new product developed by the engineering students and to prepare a product roll-out plan.