The internet makes sharing of information easier than ever before. The internet allows unrivaled access to information, by potential customers, existing clients and employees. It can provide you with information on your market and competitors. On the downside, your internet presence provides information to your competitors and may be a weak link for loss of valuable information. A company must balance the free flow of information to employees and customers against the need for security.
Different information demands different levels of confidentiality and care.
The more digitized a business becomes, the more it need a strong brand. Your brand is more than a product or company name. The multimedia environment of the web provides opportunities to use colours, shapes, 3D imaging and sound as elements of brand. However, rights in brands and company names are restricted and territorial and strength in one geographic areas may not translate into others. Through the internet and world wide web, you immediately broaden your potential market.