I recommend you contact the Ad Club of Boston. Until a company makes you a job offer, you have no decisions to make. Once you have that offer, you can take the time to learn anything you need. Use the opportunity wisely. It's important to have an idea of a compensation range that you seek.
Compensation includes base salary, bonuses, and stock when available.
Hiring managers are uncomfortable if you don't give them some idea of a target, but they also want to hear that you are somewhat flexible. There's so much recruiting going on that it's easy to be seduced for the wrong reasons. Stay current with your own career needs and job satisfaction. Don't let small blips in your company's performance lead you astray. Careers, by their nature, are long term.