Currently, not too many people own digital cameras. Among those who do, Sony holds the largest base followed by Kodak and Canon. 38 Sony also remains as the most preferred brand in digital cameras, thus making it the winner in this category. It leads the pack by a huge margin. Canon and Kodak, however, seem to be locked in close competition with each other.
Digital cameras are still a niche product, primarily due to their high price.
That being the case, it s natural for buyers to expect the best quality from them. Hence, price and quality appeared as the guiding parameters in making a purchase decision on digital cameras. Today, prices start at around Rs 20,000 for entry level, and can go beyond Rs 60,000 for high-end cameras. Nevertheless, a lot of people want to own a digital camera in both households as well as establishments. This demand is particularly strong among households in the South, for all cameras.