When occasional taunting turns into conscious harassment, it's time for parents to step in. If you complain to school authorities, the bully is likely to find out and become that much more determined to hurt your child. If you complain to the bully's parents, you'll probably run into a brick wall. There are several important things to keep in mind when deciding how to help your child deal with a bully. Any direct intervention on your part may backfire.
Bullies become even more determined when adults get involved.
Bullies can't be reasoned with. They tend to be very troubled children with poor self-concepts, poor social skills, and tumultuous family situations. Most of them are starved for affection and acceptance. Bullies do understand force. If all else fails, consider asking law-enforcement authorities to get involved.