One half-cent, of course, compared with a Web advertising average of 3.5 cents. And those click-through rates, the site boasts, are phenomenal. More than three percent of the people who see that logo actually click on it as well and are conveyed to a sponsor' s Web page. There they can see Sprint or Blue Mountain Arts' pitch and maybe even buy something. It's six times the exposure at one-seventh the cost.
Charity is good business.
Cramer's point is that hunger is a complex and systemic world problem that is not solved just by throwing money around. The problem results from political complexities and from long-entrenched poverty, not from a food shortage that she says doesn't exist. Even India has enough food for all its people, Cramer says. The Hunger Site, despite its noble objectives, wouldn't qualify for that. And the time it takes to boot up one' s computer, get to the site, and click the mouse hardly amounts to a notable sacrifice of one's personal time.