Individually, people are great at working out problems, according to Dr. Rob rt. But businesses are group endeavors. People need guiding principles to solve problems is organizations. Rules for the game. Think chess or soccer or business or a family.
Complex behavior starts with simple rules.
Meet the need of a single living cell so we can meet the needs of the planet. Just as one goes for the edge pieces of a jigsaw puzzle to organize its complexity, figure out the principles that define victory. Welcome the concerns and points of view of everyone involved. Generate a shared mental model of what sustainable looks like. Then play as if your future depends on winning.