And then check it again. The names must be spelled right. The facts must be accurate. Don't treat this lightly. Always have someone else read your copy before considering it final.
Brevity is the operative word.
Look for words in sentences that can be eliminated without damaging the sentence. Rare is the sentence that is ruined when it is deleted. Adjectives are avoided in news copy. To create powerful writing, study your verbs. These action words are the key to strong copy.