A close examination of figures of speech and thought applied to speech writing. Develops journalism skills relevant to newspapers and online news services. Emphasizes news gathering, interviewing and news writing. Explores methods of gathering, analyzing and interpreting data. Emphasis is also placed on how to present research and how to read scholarly journal articles.
Covers copy editing, content editing and page editing.
Case studies will be selected from a wide range of actual public relations concerns to foster decision-making skills and a mature understanding of public relations management. Explores principles and practices of a variety of public relations writing formats ranging from news releases to websites. Includes topics such as communicating with external audiences, decision-making, conflict resolution, and power relationships. First Amendment origins, interpretations and philosophy underlying regulation of the mass media. Study of programs and personalities who were significant in the development of contemporary radio and television programming.