We share a commitment to improve the environment and to make our local and global communities better. For over ten years, Green Mountain Coffee Roasters has consistently supported efforts to maintain an environment that is healthy for all living things. The rain forests of Latin America, which contain half the world's animal and plant species, have been disappearing in the face of economic pressures. Almost two acres of tropical rain forest disappear every second.
Coffee is the second most heavily traded commodity after oil.
The US is the largest coffee-consuming nation on the planet, purchasing 2.5 billion pounds of coffee each year. Organic Coffee is the fastest growing segment of the specialty coffee industry. Green Mountain Coffee Roasters continues to support this mission through donations directly linked to the sale of this coffee. It's a model that we're pleased other large specialty coffee companies have begun to adopt. Most recently we jointly announced an important initiative to preserve environmentally sensitive areas in Chiapas, Mexico.