Radio is one of the key links in this. These are the strengths that Viacom believes will enable it to be the advertising leader. Multiple platforms mass as well as targeted media local and integrated marketingsolutions. Viacom allies with others to create program, this is a typical approach. Cross selling- using radio top remote Internet, using billboards to create radio demand, etc.
Billboards are cash machines are radio stations.
Viacom'sperformance has not been very predictable. Further, they are continual on the acquisition hunt and this too adds uncertainty. The positive sign is Mel Karmazin who has done a great job with Infinity Broadcasting, however it is not clear that whether he can do the same with the highly temperamental movie and cable businesses. StrategyLeade ris a registered trademark of Rothschild Strategies Unlimited.