Both at its best and at its worst, selling is, and always has been, a highly personalized experience, and those sales people who are truly good at their craft are knowledgeable about those skills and attributes that make for success in the sales arena. It was this idea that the art of salesmanship requires continuous learning and renewal that led to the creation the Aurora University Sales Institute in 1996. The Institute, a monthly breakfast series by the Dunham College of Business and its Center for Business Development, was the brainchild of Shawn Green, Associate Professor of Marketing at the university. The Sales Institute is but one example of the initiatives of the Dunham College of Business that serves the interests of our business community. The public is invited.
Admission is free.