Advertising is the dominant form of revenue for kid-oriented Web businesses today.
Leaders of the most prominent Web businesses for kids gathered Monday and Tuesday here at Jupiter Communications' Digital Kids '99 conference to discuss how to make money in the growing online children's market, without using marketing and e-commerce tactics that will scare parents. One of the bolder positions on the topic is taken by JuniorNet, a subscription-based site that doesn't use advertising at all. We don't believe in advertising to kids. The opportunity is still there. Online's subscription-only Daily Blast.