Bright's first five rules may be obvious, but as an example of the sixth, Intention, he suggests that most of us do not really listen when we are introduced. Without the intention of remembering a new name, it isn't likely it will be fed into the long-term memory filing cabinet. There is no single perfect system. Everyone files information in different ways, and you have to develop a system or combination of systems that works best for you. People with good visual memories often rely on visual images.
Acronyms can also do their bit.
Human understanding of how memory actually functions in the human brain is one of the still uncharted areas of scientific knowledge. The two systems, according to Dr. Lynch, are separated in the brain and may be controlled by different biochemical mechanisms. Tell that to the sales rep who can't recall a customer's name. Or the speaker who forgets a key point in mid-delivery. Or the instructor who can't remember the second part of a student's two-part question.