You will need to be prepared to fully involve it in the rest of your business. Customers on the Net are much more likely to want to contact you than any sort of catalog business. Most catalog businesses have very little contact with their customers. But e-mail is easy. They can e-mail you questions.
Customers feel more comfortable doing it.
So you have to be prepared to be, spend a fair amount of time responding to them. Give us some idea of your monthly sales on the Internet. I've had customers come in from Germany. I've had customers come in from England because they saw the website. In our particular case, when we started the site, we were just at the same time doing a catalog.