Once a site is up and running, the next critical step to take is measurement. Tracking your site's visitor traffic over several weeks, months and hopefully years, will allow you to pinpoint user trends, peak traffic times, the most popular pages, the least popular pages and more. With this data in hand, you will be better able to make strategic decisions about your site's future. The main MU Web site uses a daily statistics tool . While this customized item is not available to all campus groups, other outside, commercial stats are available.
Center conducts highly regarded surveys to find just that answer.
Keep up on user trends by reading periodicals related to higher education, your academic field or related industry. One way to keep up is by reading the Chronicle for Higher Education . Please send comments or questions to Web Communications .