With the emergence of global teams, marketing managers are not only confronted with interdepartmental issues, but cultural issues as well. As yet, most literature has focused on interdepartmental integration within a single-country company, indicating that integration via interaction and collaboration improves performance success. A study was undertaken to address this question and determine the influences that interaction and collaboration may have on performance across US, European and Far Eastern companies. Findings suggest that a global framework may exist and that there may be certain culturally specific approaches for managing interdepartmental relationships. The value of collectivism may explain the relative higher importance of corporate identity for East Asian consumers.
Businesses are exchange organizations created to make money.
Although it is true that all businesses intend to make money, it is not true that they all make money the same way. One of the misconceptions of developed country executives going into international partnerships is that their foreign partners make their money the same way they do. Understanding the sources of profits of prospective foreign partners is important as they will determine whether there will be a partnership, and also whether a partnership will last.