Inducing a change in behavior is called compliance. Inducing a change in attitude is called persuasion. Social influence is said to be employed by an agent or practitioner upon a target . The agent's message is called her advocacy . You are the agent, your husband is the target, and your tactics or message would be your advocacy.
Compliance is often a quick-fix solution to a social problem.
As I mentioned earlier, it has been found that simply playing classical music or Frank Sinatra over a loudspeaker will empty a parking lot full of teens in no time. Although persuasion is more difficult to induce, its effects last longer because the target actually accepts and internalizes the advocacy. There are many persuasion tactics, one of which utilizes the Socratic Effect , studied by the famous influence researcher, William McGuire. It states that by merely directing thoughts to attitudes and beliefs with logical implications for one another, those attitudes and beliefs become more consistent. If my wife wants me to start and maintain an exercise program, she might bring up other topics which have logical, positive implications for exercise.