Unfortunately, a firm's intended strategy often bears little resemblance to the actual strategy that is implemented. One reason for this failure to realize intended marketing plans is the fact that the firm usually cannot or does not handle all marketing activities internally. Firms often form interorganizational marketing relationships and rely on other firms to assist in the implementation of marketing plans.
Channels are the most familiar inter-organizational marketing relationships.
The main objective of this course is to help you develop an interorganizational perspective of marketing strategy and management. If you have a disability and need any accommodations, it is your responsibility to notify the instructor immediately. You should also register as soon as possible with the Access Office for Students with Disabilities, A048 Brady Commons, 882-4696. Final Grades will be based on percentages of total points possible. According to University regulations, it is the duty of any instructor who is aware of an incident of academic dishonesty to report the incident to the Vice Provost and the department chair for further action.