So they don't have to mess around spending the time looking at the hundreds and picking out the ones that they want. The immediately get a display of exactly the ones that they want. So that's a safety issue. It speeds things up and it's something that you know want to have. And when the shoe is on the other foot, you rather expect it actually in the world of e-commerce.
Cookies have two uses.
One is that tracking piece, but that tracking piece is so that it's a friendly site to you. Once you have typed in all your information at a site, you don't want to have to keep doing it over and over again. So if you've made that choice to provide the information then cookies are a pretty useful thing. One of the government agencies sitting on a gold mine of personal information is Census. The first thing is that when you go on to Census, if they think there is any chance you will have any access to that information, you get sworn in as what they call a Title 13 employee.