Employ the vernacular. It is wrong to ever split an infinitive. Contractions aren't necessary Foreign words and phrases are not apropos. One should never generalize. Tell me what you know.
Comparisons are as bad as cliches.
Be more or less specific. Understatement is always best. Exaggeration is a billion times worse than understatement. Analogies in writing are like feathers on a snake. The passive voice is to be avoided.