If you are not responsible for your company's event marketing efforts, please forward this manual to the appropriate person. Additional copies are available from your sales representative. This handy resource contains all contact information in one place. Also, use our pre-registered attendee list to send targeted mail pieces to attendees who have already registered. Whether you want to generate more booth traffic or build product awareness, these opportunities can help you meet your goals.
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If you are launching a new product and want to get the attention of nearly 500 editors and industry and financial analysts, check out the Public Relations section in the Exhibitor's Guide to Publicity online. Instructions to access the online version of the Exhibitor's Guide to Publicity are included in this manual. Through the Online Media Center, exhibitors will have an opportunity to be included in a central database of press releases that the media and analysts depend on as a news resource. Choosing to post your media kits in the designated event's Online Media Center will enable us to tell you which journalists have sought out your press releases to provide their specific contact details. Refer to page 33 for more information on these exciting opportunities.