Banta builds upon its leadership position by listening to customers, and adding the technologies and services required in a constantly evolving marketplace. Focused Leadership Leveraging core competencies into market leadership is a challenging task. Banta meets the challenge with a highly focused strategy. We emphasize leadership in niche markets that provide superior growth and profit opportunities. In a broad market like book publishing, for example, Banta focuses on softcover books for the education and trade segments, as well as documentation materials for technology markets.
Complementary services add value and strengthen customer relationships.
As a North American leader in direct marketing, Banta focuses on specific high-growth customer groups such as financial services and packaged goods companies. Products include brochures, package inserts, coupons, credit card applications and self-mailers. During 1997 Banta aggressively drove for leadership in selected markets and simultaneously strengthened its focus on core competencies, pursued overall growth and moved closer to achieving its strategic vision.