Business Profile - Explain in detail about your business, trends, organizational structure, influential factors in the market, patterns of research and development, contracts, and operational procedures. You need to show that you have thought out what could happen with your market and how your business will respond. Focus on dealing with the competition, your weaknesses and corrections, legal issues, and staffing issues. Marketing Plan - This is probably the most important part of the plan. Entrepreneurs tend to hate this section most.
Bankers tend to look at it first.
Spend some time here. If you don't know what these are, talk with your accountant and learn how to read these reports. Banks often look only at this section. Summary of Needed Capital - Sum up why you want their money. Appendix - You could include footnotes, supporting documents, reports, biographies, graphs, copies of contracts, glossary of terms, and references.