Customer service is marketing and conversely, marketing is customer service.
A satisfied customer is the most valuable marketing tool we can utilize. We could not be telling the customer their requests were our priority if they were receiving voice mail every time they phoned. We could not be ensuring solutions to their problems if we were not pursuing their needs and keeping the customer informed of the progress to a final solution. Marketing must be more than just a slogan. It is a total commitment to perform the excellence of customer service that they expect.