When trying to build customer familiarity, advertisers should make sure that they have a message that is simple, focused, and repeated often. One of the biggest mistakes made in advertising is saying too much. One specialty gift shop, Wendall August Forge , has a few highly unusual and expensive gifts for sale along with their main line of products. They do not expect to sell many of these specialty items, but they attract customers who come in to see them. While most businesses gives some effort to customer service there are relatively few companies that are great at it.
Customer service needs to start from the top of the organization.
Untrained or undertrained employees. A good salesperson will educate the consumer by answering questions, pointing in the right direction, and helping the consumer solve their problems. Many times, we don't train employees adequately to address customer needs. Businesses need to place a strong emphasis on customer service. This includes hiring people who are motivated to provide quality service, training all employees to have the ability to give great service, and setting company policy to support great customer service.