There was a time in certain situations that you had the luxury to do that. In most cases that is just not the case today. There was a time in a big company when you could probably have waited, say, some 18 months before you got your first, visible short-term win. Today you might have half that time or there will be trouble. That is the most fundamental trend.
Companies have to leap further, faster, and in the right direction.
If they can't, they're in trouble. Republished from Emerald Now, 2000. All rights reserved. Access our Leadership Archive or follow the links below to focus on specific management disciplines. Your guide to recommended Websites and international Events .