It is a means. Culture and everything else change all the time. This must be accepted. We have to admit, however, that culture is rooted in the heart of man and, therefore, plays a role in making life richer. When there rises a conflict between culture and development we should take the middle way.
Cultural identity is a good thing, and material well-being is also a good thing.
To a certain extent we have to sacrifice the one for the other. But we should not sacrifice all of the one for the other. We must not be too romantic to think that we can keep our culture unchanged. We must not be too serious to think that material progress is the only good thing for life.