The technology space is pushed by a clientele with different objectives and methods of achieving them. Match and mirror your clients. They want direct links to their lawyers via phone and email and to their matters and value-added information that assists them to compete. Today s lawyers must be capable of electronic communication and document transfer. In addition, your lawyers should provide home and cell phone numbers to all of their clients.
Access is a key differentiator.
Technology as a Marketing Tool Law firms should move beyond rhetoric and use your technology platform to your advantage. Implement Extranets providing direct links to key information regarding your clients. Sophisticated clients may even want to grant access to other professional service providers. Today s marketing professional must maintain a close relationship with their internal Information Technology group. IT understands the capabilities of your technology, and will assist you in maximizing its potential benefits.