Plugins are missing, browsers crash, things don't work, and they get spammed. If you can make people feel good, you win. 4 out of the top 5 reasons to shop online involve mastery. Brand name isn't as important as mastery. It ranks way down in the bottom half.
Cool features are worse than a waste.
They hurt you. Here's the list. Note that the top five are WAY more important than the bottom six. 1. Profiles Copyright 2001 INT Media Group, All Rights Reserved.