Learning, unlearning, and relearning. Don't send a child to do an adult marketing job. MBA training is as outdated as the bow and arrow. Sales training should change with the economy. Universities should add sales management classes.
Case studies only one way to teach marketing.
Book Reviews Review of Dagmar, defending advertising goals for measured advertising results. 2nd ed. by Solomon Dutka. Kevin J. Clancy and Robert S. Shulman. Inside the hidden Japanese conglomerates . Review of How to achieve zero-defect marketing .