Such a conference will serve as a springboard for national dialogue and lay the groundwork for creating appropriate policy. Allocate research funds from the National Institutes of Health to investigate the psychosocial and health consequences of intensive marketing to children. When voluntary approaches fail, establish federal regulations on marketing to children, including all toy-based media programs. Ban advertising to children of products known to be harmful to them. Designate schools as advertising-free zones.
Children pay for marketing.
They pay with their safety, their health, their well-being and their family relationships. They deserve a government committed to protecting them from exploitation. Please respond specifically to our concerns, our recommendations, and tell us your plan to substantially reduce the amount of corporate advertising aimed at children. The Christian Science Monitor. New York Times.