Implementation - We are also able to assist in the strategy implementation as necessary. In order to have a solid foundation on which to build a company strategy, management must begin with fact-based information. Strategic market research provides a knowledge base for developing a blueprint with which to build and design market, corporate, opera- tional, and exit strategies. Because Fry Consultants utilizes experienced consultants to conduct market research, we have an innate ability to access key decision-makers in order to obtain the needed information. This includes interviewing current, past, and new prospect customers, as well as competitors when appropriate.
Customer needs and requirements.
Vendor strengths and weaknesses analysis. Verification of market opportunities. This information is vital when seeking capital acquisition, as investors and potential investors will want to reduce their risk perceptions. Identification and classification of new distribution channels, a potential client list, and strategic partners. In the end, the information will provide a foundation for strategic initiatives to increase sales and profitability.