Consumers have certain protections to ensure that they receive accurate information.
For example, health plans are prohibited from using false and misleading advertisements. They also have protections against misleading incentives to purchase health insurance policies. False and misleading advertisements and inducements are prohibited as an unfair method of competition. Health plans are required to include information about major coverage limitations prominently in all of their advertisements. Materials Must Be Understandable State law requires that all materials given to consumers be understandable at a ninth grade reading level.