Our goal is to give the best value to our family market, making it especially affordable for this group, said Greg Ralph, director of marketing. We want to give everyone a chance to experience our snow environment. Being ahead of the game is our mantra at Bear, said Ralph. For the past years, we have pushed the envelope by offering snowsports at lower prices, which is more realistic for our market. This new plan gets anyone who ever had the thought that skiing and snowboarding was too out of reach for families.
Affordable fun is definitely our platform.
But most importantly, children are our market, we want to get them early. At Bear, where it is about Altitude not Attitude , burning laps is made easier with two high speed quad chairs, the Big Bear Express and the Access Express, which access some of the highest terrain in Southern California. Children under 6 always ski for free and adults over 70, ski or snowboard free Monday through Friday. Ticket prices are subject to change for the holiday period. Big Bear Mountain Winter and Golf Resort is a member of Booth Creek Ski Holdings, Inc., a collection of resorts located across the United States.