Failure to properly credit sources can lead you to commit plagiarism, even though you have no hntention of deceiving anyone. The issue of plagiarism is addressed in a box in Unit 7. We call such defamation libel when done in print or in pictures and slander when spoken. So, be careful of your facts, especially when talking about another person. Be so informed, so knowledgeable, that the audience will be able to get the infor mation they need to make reasoned and reasonable choices.
Audience Centered Have the audience's interests in mind.
If a speaker asks an audience to listen to a speech and to do certain things, it should be for their ultimate benefit. It would be unethical, for example, to persuade an audience to take up arms in a self-destructive war or to buy homes in a flood zone. It would be unethical to ask an audience to donate money to an embezzling organization. Causing people to riot or to commit illegal acts may actually prove illegal if it can be determined that the speech posed a clear and present danger. As a speaker, you have an obligation to make your speech understandable to your audience.