Most retailers devour marketing and inventory data to try to boost sales and reduce costs. Electronics giant Best Buy has gone a step further by reinventing itself around the flow of information. By Elizabeth Krieger 3 types of analysts tell just what it's like to be in their shoes. How analysts did forecasting online advertising and e-commerce. By Genia Jones Forget about smoke and mirrors.
Analysts construct estimates by crunching numbers, sifting research and making educated guesses.
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