The American popular culture is more dominant than ever . . . Specific Color Effects Warm colors are referred to as high arousal hues. Red creates the highest arousal threshold. Any design done in red takes on a red persona. The person buying the red sportscar subliminally believes that he or she will be magically transformed into a sexy, dynamic and daring person.
Colored lighting can also effect behavior.
Studies show that people will gamble more and make riskier bets when under a red light as opposed to a blue light. Studies conducted several years ago showed that pink had a subduing effect on violent prison inmates. The findings indicate that women resisted stereotyping and men were more swayed by the power of suggestion. Teal, sky blue and bright red also rate high, while chartreuse is least preferred. Olive does not rate well with the consumer unless it is combined in an interesting, complex way and then it will appeal to the up-scale buyer.