Smaller law firms, however, compete quite well with larger firms on the Web- a small firm s page is as likely to be hit as a large firm s. The cost of a listing on an Internet lawyer directory that is well trafficked is relatively modest and listings in more than one directory allow attorneys to acquire multiple windows for their practice. Internet directories generally allow a visitor to locate an attorney using geographic and area of practice criteria. One referral or new client per year will more than pay for the cost of a subscription. The practice of law may be a calling, but it is certainly also a business.
Advertising is like casting bread upon the waters with rewards being realized over a period of time.
Firms that are not listed with multiple Internet legal portal directories are missing a highly effective and economical advertising vehicle.