Integrated database CRM is a way of utilizing existing customer data and managing future data as it accumulates over time. For instance, a stockbrokerage may interact with customers through a Web site, a call center and on-site locations. Without a truly customer-centric database in place, company employees have no way of assessing customer needs. Unless the brokerage's database knits together all parts of the business and all customer touch points, Jane will have to start over from ground zero every time she contacts the company. They also knit together Web and tradition bricks and mortar sides of a business.
Databases synthesize heterogeneous documents from across a corporation into a single interface.
The net result is a relational database of targeted information designed to meet specific business needs. Employees, partners, customers etc. could browse through the resulting taxonomy or searched by textual attribute or feature via a search engine. A wrapper is a procedure designed to extract content from a particular Web resource using predefined templates. In contrast to Natural Language Processing, wrapper induction operates independently of specific domain knowledge. Instead of analyzing the meaning of discourse at the sentence level, this software identifies relevant content based on the textual qualities that surround desired data.