But there is a lot of competition here. Japan is the largest market in the world for agricultural products, so it just attracts a lot of resources from all over the world in terms of promoting different kinds of agricultural products. They are going to have new GMO labeling regulations for certain foods that go into effect April 1. Japan is a market that is just always changing. It's changing for a lot of different reasons.
Consumers are just always interested in something new.
It's just an incredible pace of innovation. So on the one hand, that means there are a lot of opportunities for us. But on the other hand, that means that you really have to be out here looking at the market and seeing what the trends are and identifying the opportunity.