Because the Free Trade agreement had placed a moratorium on the issuance of new winery licenses of Ontario, they purchased the license and assets of another winery in 1989 and moved to an industrial area in Vaughan, north of Toronto. In 1990, two weeks before the release of their first two wines, the promised listing in the LCBO distribution network was withdrawn. However, the law did allow wineries to sell their products from the production location, so the Magnottas, risking all their assets, launched an aggressive advertising campaign based on the substantial savings to be had by buying wines direct from the winery. The company now has five manufacturing and retail facilities throughout southern Ontario. Licensed representatives sell the wines throughout Ontario.
Agents also market the products across Canada and abroad.
Magnotta Winery owns vineyards in the Niagara Peninsula and in the Maipo Valley in Chile. Their products include over 100 wines, five premium beers and the world's first authentic original ice grappa. The winery has been awarded over 1,000 medals in local and international competitions and is now listed on the Toronto Stock Exchange. Rossana has contributed her keen interest in art to the image of Magnotta's products by using the original works of Canadian and international artists on the product labels. Many of these paintings are now housed in the company's new head office building.