Expect to pay at least as much in marketing as it cost to produce your book. The Market Early on in the writing phase, take the time to answer some difficult questions. A best-selling book such as The Celestine Prophecy actually served other metaphysical writers by opening up the market and creating many new potential readers. Talk to bookstore owners to find out how well books similar or parallel to yours are selling. In order to prompt people to buy your book, you must tell them enough about it to get them into a bookstore or order it from one of the many online bookstores.
Books are combinations of tangible and intangible elements.
People do not buy the tangible paper and ink. They buy the intangible benefits, what the book will do for them. For fiction, this is fantasy, romance, adventure, or mystery. With nonfiction, they are buying information, inspiration, motivation, and help. This intangible value is the message you must take out to the world.