Every year, every public company has to issue an annual report. If a company fails to get its report to the shareholders on time, usually a few months after the company s fiscal year ends, the penalties are steep and painful. Usually to all concerned. When a company creates an annual report, the task is a double-edged sword. Success has many fathers.
Disaster is an orphan.
Especially with an annual report. Usually, one person spearheads a company s annual report project with assistance from members of the marketing department. Suppliers are selected, such as writers, photographers and printers. A production schedule is created, interviews are arranged, and the process begins. Smart companies begin creating their reports well in advance, often in the summer.