This consensus will increase your chance for success, reduce the risk of mistakes and ultimately save the company time and money. The highest level of decision maker needs to be on board for the effort to be effective. They have a unique perspective on the future direction of the company and can provide insights into the features and functionality you will need in the company website. Start at the beginning. Once you have a consensus on project objectives everything should flow from those objectives.
Complete disclosure is essential.
Make sure that executives know the level of financial, employee and time commitment they must make to fulfill the agreed objectives. Make sure that you have documented all the steps and can support your recommendations. Although it is important to get their input, they may not have the knowledge base to understand the nitty gritty of the decisions. This is where you can add value to the process. Email us and let us know.