Career planning is an important tool in attracting good employees.
When a company is able to offer a person a good job along with a planned and structured future then that is normally attractive to those looking. It aslo helps companies retain employees. If employees have a career path and know where they are going then they are much more likely to stay with a company. Organizations have alot of money invested in every employee. It make good sense for an organization and the individual to plan ahead and set a course for development.