City officials hope to take residents for a free ride.
Monday, nearly two years after City Council members said it was time that Turlock had its own bus system with official routes and timed stops. So if the bus is two minutes late, we can point out that it was free. The color coding and fruit designations are designed to make it easier for small children to remember what bus they are supposed to be on, said Alan Seaton, a marketing consultant who is working with the city on promoting the new bus system. Then it came to me while I was driving down the road. As in BLST, for Bus Line Service of Turlock.