While some people vote strictly according to party line others remain undecided through the primary and general election. Candidates must reach out to these people to win elections. The interviews explore the candidates, as people, going beyond the dialogue voters may usually observe on the campaign trail. Historically, members of a candidate's family have played critical roles in an election campaign. Family members can help by spreading his or her campaign message as well as reaching more voters on the candidate's behalf.
Candidate running for office seek endorsements to add credibility to their campaign.
Providing support to a candidate may require help from coalitions, garnering public support and compromise in politics. Endorsements can be given by media outlets as well as party members. We need your feedback Report classroom results on studying voter appeal.