You can't have text without color, either. And, of course, some of them are going to be links . You can't learn enough about them because typeface is a fateful and unavoidable choice. The Chank Company Appropriate use of fonts are needed to serve, not overpower the text. They allow for easier reading and can convey a meaning.
Color is used to save the viewer from thinking too much.
It breaks the page into useful chunks so that association and browsing in the site can be effortless. The wise use of color and fonts creates cohesiveness and site identity when moving within the site, allows for sufficient legibility so they enhance not distract the viewer, perform as an unconscious persuader, attract attention to specific areas, set the style and tone of a site, and give personality and image. If you continually use a particular font and or color scheme the viewers will soon associate your company with them. Poor use of color and fonts can cause visitors to leave your site. First impression counts, especially on the Net and the viewer needs to feel comfortable to stay at the site.