The old regime of moral regulation was actually a barrier to making a buck in certain ways. For example, restrictions on gambling kept that ultra-high profit industry on the margins of North American life. The shift to the right in the last twenty years has included a fair amount of deregulation as barriers to market expansion at any cost have been removed. Transportation industries, for example, have been deregulated in such a way as to decrease safety inspections, health and safety protection and limits on competition. There have also been elements of moral deregulation.
Casinos now compete to suck money out of the pockets of working class people in Windsor and Detroit.
This moral deregulation has largely followed market forces and has therefore included elements of sexual liberalization. Commodification is strongly associated with sexualization as advertising endeavors to charge everyday objects with desire. Overly strict sexual regulation is an obstacle to this process of sexualization. The deregulation of sexuality is in some ways parallel to the legalization of gambling. The state has reoriented activities that stood in the way of profit-making.