However, an affidavit or declaration that the mark is still in use must be filed during the sixth year following registration. The more distinctive a mark, the better the opportunity for legal protection. The degree of distinctiveness may be classified in descending order of protection as arbitrary or fanciful, suggestive, descriptive, generic. Arbitrary or distinctive marks have the greatest opportunity for protection, broadest in scope. It has no meaning.
Computers have nothing to do with apples.
Unless armed with a very large advertising budget, it may be best to millions for advertising, stay away from establishing marks which are merely descriptive. Disclaimer Links to other web sites provided as a convenience. No responsibility is assumed for the content of web sites referenced. Their inclusion does not necessarily constitute an endorsement of the linked cite, nor does the inclusion here of a reference to a web cite or a link to a webcite represent an endorsement by web cite referenced or its sponsors. Comments are generalizations and may not apply to every situation.