We cannot fight back directly against the newspapers, but we can take some action which will get their attention. Big 5 does a major business in California, as well as in Arizona, Idaho, Nevada, New Mexico, Oregon, Texas and Washington. Ironically, Big 5 caters to hand gunners, target shooters and hunters, at the same time it is giving its advertising dollars to newspapers which are editorializing that the private ownership of most firearms should be banned. A letter-writing and telephone campaign directed to Big 5 to implore it reduce or cease advertising in any newspapers which editorialize against our right to self defense. This is not a boycott.
Boycotts are only effective if hundreds of thousands or millions participate.
Rather, we are capitalizing on the idea that retailers abhor negative press, are in a competitive business, and are very sensitive to their customer's concerns. The theory is to sent several thousand well-written letters to the president of Big 5. For this campaign to be effective, we will need every Member's Council, pro-gun organization and activist in California and the Western U.S. to participate.