To make the best use of these, let's explain what all this information means. You want to count page views and visits. A page view tells you how many time a particular page was requested by a Web browser. A visit tells you how many times a particular computer visited your site. Visits are more valuable because they tell you about how many people visited your site and not just how many pages they clicked on.
Different tools call visits different things, such as unique users or unique visits.
That can tell you a lot about where you need to promote your site better, what works, and who to thank. Referral lists tell you where visitors came from before they reached your site. This is invaluable in finding out what search engines your site is turning up in and who's linking to your site. Exit pages Exit page data tells you the last page a person visited before leaving. This can tip you off to which pages aren't holding visitors' interest.