Email Drives Leads for Saturn One of the biggest complaints from shoppers on the Internet is that companies never respond to their queries. They might as well be emailing Mars. Saturn Corporation, the automobile manufacturer based in Spring Hill, Tennessee, was determined its leads would never fall into cyberspace's black hole.
Consumers visiting Internet automobile buying sites see a Saturn car they like.
They can either phone a toll free number or send an email from the site. When they hit send, the portal dispatches an email to the manufacturer. The emails park themselves in the mailbox of James B. Worrel, team leader for Saturn Prospect Consulting Team. Then they follow up to make sure the dealer isn't putting a brake on the sales process. The dealer's response is intended to rev up interest and get the prospect behind the wheel for a test drive.