Proceeds are put toward scholarships and interest-free loans the association awards to area women seeking higher education. Relay rules stipulate participants wear business attire, walking-quality shoes, and carry a briefcase. Office shoes are supposed to be stashed inside the briefcase.
Companies are at liberty to promote themselves on their briefcases in whatever manner they choose.
The relay starts and ends at the north parking lot of the Civic Center. The race winds through downtown, totaling roughly two miles. Stool pigeons will mind participants, watching for jay walking and other pedestrian traffic infractions. Each reported violation incurs a 30 second penalty. After the relay, participants get a brown-bag lunch and are awarded medallions for win, place, and show.