Revenue projections can be made based on history and planning. Profit margins can be measured to ensure that industry norms are being maintained or exceeded. Determine methods of measuring market share, effectiveness, product success, customer satisfaction, marketing drives, quality and employee satisfaction. Make good and clear agendas for necessary meetings, avoid time-wasting and don't create a paper monster. We all know the effects of bureaucracy on creativity.
Balance is the key.
Sue Hellen is a management and business consultant in Bakersfield who specializes in improving performance.