As a result, companies can easily identify trends and behaviors of site visitors and evaluate the effectiveness of their Web sites.
Companies spend millions of dollars on their Web sites.
Many companies are realizing that, to remain competitive, they must be able to gauge the effectiveness of their Web sites. In response to this growing market need, IBM is offering a comprehensive Web site analysis service called SurfAid Analytics. They then can make more intelligent business decisions and ensure they are getting the most out of their Web site investment. We wanted to give them insight into how their customers are interacting with their Web site. SurfAid Analytics gives companies business intelligence they can use to enhance the online customer experience and boost sales.