Taking surveys means NFO rewards points deposited in your NFO rewards account. Cashing in can mean money in your pocket or you can opt to donate the amount to a favorite charity. Points mount up fast - you get 25 points just by joining the panel. Your survey notification email will include information on how many points will be earned by submitting the survey. Find out about new products first.
Companies often use consumer research to help in new product development.
Sometimes that means testing a new product and other times reacting to description of the concept. In either case, you get the first peek at many new products and you get to have a say in their development. Child-proof safety caps and new cereal flavors are two of the many examples of the results of consumer research. Each month, we publish a sampling of recent survey results in the What's New section of our site, which can be accessed by members only. Also in the What's New section, you'll find late-breaking news about our interactive panel, interesting tips, recipes, and links to useful websites.