International Commerce International Marketing Internet Advertising Internet Economy Internet Media Internet Prod. Commentary Online Advert. If you were in business online a year ago, pause for a moment and think of the names and email addresses you collected back then. These are the folks you're still emailing with your newsletters or special offers.
Chances are, it's pretty stale.
A bit like that curled-over slice of pizza you lost under the couch a few weeks back. Sure it does. The folks who gave you that permission have traveled a lot of ground over the last 12 months. They've seen dot-coms come and go. They've signed up for a dozen other permission-based communications.