Something big is coming down in New York, and you can sense it in the air at Times Square. You can get a ride there, too.
Business is brisk.
With iMacs flying off his shelves faster than he can replace them, Rubin has his hands full meeting demand. That's when you notice something else about his store. It may be a long hot summer in Gotham City, but, judging by the new crop of iMac- inspired peripherals, it's clearly springtime for industrial design. They know I know the Mac. As Manhattan swelters in record temperatures, customers flock to RCS, an iMac- flavored store on the Avenue of the Americas.