Color is a powerful design element that draws attention to the layout.
Because color is also a powerful communicator of nonverbal information it can either work for or against the content. As you design your page, consider the symbolism of color as seriously as the contrast and harmony of colors on the page. Many colors have qualities associated with them because of their natural occurrence or cultural usage. Blue is the color of the sky and the sea, and has associations of depth and stability. These qualities make blue a popular color in logos of large companies.