The respondents said they wanted people who were ethical and who convey a strong vision of the future. In any organization, a leader's actions set the pace. This behavior wins trust, loyalty, and ensures the organization's continued vitality. One of the ways to build trust is to display a good sense of character. Character is the disposition of a person, made up of beliefs, values, skills, and traits.
Beliefs are the deep rooted beliefs that a person holds dear.
They could be assumptions or convictions that you hold true regarding people, concepts, or things. Values are attitudes about the worth of people, concepts, or things. For example, you might value a good car, home, friendship, personal comfort, or relatives. These are import because they influence your behavior to weigh the importance of alternatives. For example, you might value friends more than privacy.