Manufacturer - The manufacturer could possibly have additional processing costs. The information received from processors may not be as accurate as electronic methods. It may also diminish the relationships between all parties involved. The symbol may be reduced to 80 percent of nominal or enlarged to 200 percent of nominal. Coupon Code Guidelines Manual, September 1994.
Consumers have difficulty removing on- pack coupons.
These problems will diminish the shopping experience for the consumer and could impact the future usage of these types of coupons. If the adhesive does not peel off the coupon it will naturally stick to everything, which creates a problem for the store personnel. Because the bar code is on the back of the coupon, scanning can be compromised if the coupon sticks to the scanner or if the scan bar becomes unreadable due to sticky residue or tears. The coupon has a greater risk of being lost or misplaced by store personnel. The retailer potentially loses money if coupons cannot be submitted to the processor or if the submitted coupons result in adjustments.