The Context ETA is rapid, qualitative consumer research that spots new market trends in any category through observational research and interviews. In-depth interviews and observations with participants across market segments to understand how a client's product or brand communicates with people's real life experience. Consumer panels provide continuous feedback on a client's products or services over a period of time. The GUT Check is both quantitative and qualitative human factors research that leads directly into site enhancements or prototyping. Wireless Application User Research Context offers findings from our recent global wireless study .
Clients can receive access to a client-secure Web site where findings and raw data are posted.
The findings from this study serve as a strong foundation for clients to launch their own proprietary, ethnographic research. Context can assist you with this process by providing an in-house presentation tailored to your specific needs. New Product Launch Ethnography Context employs ethnographers from our global database of researchers to conduct targeted interviews and observations with consumers in multiple locations and to explore what product attributes and marketing approach would be most desired by consumers. Ethnographic Product Usability Testing Context in-home usability testing is structured, behavioral research that explores the strengths and weaknesses of a company's products and defines and prioritizes specific opportunities for design modifications. With this set of skills and others, Context is available on a project basis or as an ongoing resource.