Gupta has a strong interest in social policy and has directed her attention to education, prevention and advertising. Government and private industry should be developing and implementing prevention programs, she noted, adding that since the prevention model, rather than the medical model, saves more money for society in the long run, those governmental and private industries that support gambling also should support prevention efforts. Children are easily influenced by advertising, she pointed out, and she'd like to see the advertising industry avoid glamorizing gambling. Parents, she said, need to monitor gambling advertising as it relates to their own families' lives. The development of school-based interventions that are drawn from research and that have been fully tested prior to incorporation in the schools would be the best tool for prevention.
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