As an example, an order for over 100,000 pencils to accompany a market study report resulted in an increased order for the printed reports and lead to an additional order for imprinted pens and coffee mugs to be used at a trade show. Combining your expertise in printing and your knowledge of and relationships with your clients, with over 750,000 available promotional product items, you can increase your business, provide long-term sales opportunities, increase gross margins, and most importantly, raise net profits. How the Industry Defines Itself Specialty advertising differs from other advertising in that it employs useful articles of merchandise to transmit the message from the advertiser to the audience. In other words, take that article, put an advertising or sales promotion message on it, and give it to a customer or prospect without any strings attached. The imprinted specialties are items such as ballpoint pens, mugs, pencils, key rings, etc.
Calendars carry the advertiser's message for an extended period of time.
Wearables are clothing items used for promotion and event marketing and are often resold. Two other promotional products areas are premiums and point of purchase. They may be imprinted but often are not. Often called giveaways or handouts, these are an essential part of the trade show exhibitor's presentation. Items are used to remind recipients of what the advertiser is selling, offering, or promoting.