The program is intended to increase giving and class participation in honor of their 5th, 10th, 15th, 20th, 25th, 30th, 35th, 40th, and 45th reunions while at the same time, raise awareness about the need for support of the William and Mary Annual Fund. T he chair personally recruits and solicits members of the gift committee. A mailing from the chair is sent to all members of the class seeking gifts. Two to three weeks later, class members are called through the Phonathon as a follow up to the mail appeal. A final appeal is sent in early fall seeking gifts before the reunion celebration during Homecoming.
Campaigns begin eighteen months before the reunion and conclude shortly after the fall reunions.