An effective identification program enables external audiences to distinguish Muhlenberg College from its competitors. It is vital to our recognition efforts with prospective students, alumni and development prospects. This document sets forth parameters for proper logo usage, official colors and typefaces to be used in College publications and all other media. It is agreed that some publications and departments have their own identity through current publications. We believe that you can keep your departmental identity and incorporate these guidelines.
Consistency is critical.
It is important that materials be easily identified as derived from Muhlenberg College. The words Muhlenberg College should appear on all College publications and all materials that represent the College. This has been a problem. We must keep a distinction from Muhlenberg Hospital, Muhlenberg High School, and other organizations. This is the primary element in Muhlenberg's graphic identity.