Leading corporations demonstrate a con sistent ability to exercise a global perspective while responding to local conditions. Their success requires an understanding of the economic and managerial intrica cies of international business and an acute awareness of the cultural and social factors that influence their busi- ness partners.
Businesses today consider international expertise a key asset for their management.
Coupled with our support of academic research on international business issues and our ability to bring together senior executives from around the world to discuss the critical international business topics of the day, the center has enabled Anderson to step out of the grandstand and onto the playing field of international trade and investment which is precisely where we need to be.