So let's build a marketing plan to make your REIT stock sexy. Think about all of the real estate giants out there. When you hear their names, you probably get a picture in your mind. In a trip through my gray matter, Taubman means open, airy shopping malls with high-end stores. Bass means older properties renovated and turned into high-performing assets.
Crescent means lawsuits.
You get the idea. Create something that appeals to the twenty-somethings out there. You are not providing office space. You are a consultative seller hocking expertise to all of those business owners out there who are real estate ignorant. Trust me, you need this.