Some companies are having a hard time adjusting to the open communication that the Web is making possible. The site includes pages on all the Ford vehicles, photo essays on favorite models, and information on manufacturing and future technologies. If you're just looking for Ford press releases, you've come to the wrong web site. When the problems were reported on the Web site in an article compiled from Ford internal documents, Ford stopped sponsoring the site and sued. In spite of the recall, Ford is appealing the lawsuit.
Companies can choose to fight consumers who use the Web to share product problems.
Because the Web also presents an open forum where people can discuss this kind of treatment, Ford's handling of the situation is bound to create a backlash. I don't know if the lawsuit is justified. I don't even know who is right or wrong. Microsoft recently had a close encounter with the power the Internet brings to the people. As a Microsoft MVP, this situation affected me personally.