These are key factors in getting your property sold at the best price, quickly and with minimum hassle. The next step is a marketing plan. Often, your agent can recommend repairs or cosmetic work that will significantly enhance the stability of the property. Marketing includes the exposure of your property to other real estate agents and the public. Your agent acts as the marketing coordinator, disbursing information about your property to other real estate agents, etc.
Advertising is part of marketing.
The choice of media and frequency of advertising depends a lot on the property and specific market. For example, in dome areas, newspaper advertising generates phone calls to the real estate office, but statistically has minimum effectiveness in selling a specific property. Overexposure of a property in any media may give a buyer the impression the property is distressed or the seller is desperate. Your real estate agent will know when, where and how to advertise your property to obtain the best results. There is a misconception that advertising alone sells real estate.