Includes a review of historical and current accounting literature. A presentation of the principles and techniques that an individual can use to manage income and assets to achieve personal goals. Major areas of study include the development of personal financial goals and plans, the management of purchases, the use of credit, and planning for retirement. A study of the purchasing behavior of organizational buyers and consumers and how this behavior serves as a basis for advertising and other promotional activities. A study of effective techniques of selling, efficient use of time, and the management of personnel and activities within a sales territory to accomplish sales objectives.
Case study learning approach is emphasized.
A study of employer-employee relationships in business and industry, including personnel policies and methods, selection, placement, training and promotion of employees, and recent trends in employment practices. Junior standing or permission of department chair. A study of the tools and techniques for obtaining information about buyers and markets and how this information is used to prepare a comprehensive market plan. Balance of the common core courses or permission of instructor. The behavioral aspects of productivity are considered, but the focus of the course is on productivity as it relates to production and operations management.