The most important ethic that a coach can establish with their team is a sense of caring . Any coach or leader can demand excellence, but only winning coaches realize that they must earn their player's commitment . Communication is the currency through which every achievement is accomplished. Before true communication can occur, a high level of trust must be established. Winning coaches have a real open door for players to come in and talk with them at any time.
Communication is a two-way process whenever possible.
Winning coaches make it clear that there is a time for two-way communication, and a time for directive communication. Players understand that they have consented to a contractual agreement to be coached. This necessitates the coach being directive as well as facilitative . Evaluation and feedback are constant, positive, and straight forward. Because a chain is no stronger than is weakest link, everyone must pull their weight.