If the business plan requires supporting information and additional documentation, place it in a second, separate volume. The plan should include a two page executive summary that explains the firm's current status and describes its future plans, and this should be written after the plan is complete. Make sure that the business plan is clearly written and thoughtfully edited. If there are doubts about the Management team's ability to concisely express themselves, then consider using a consultant or professional editor. Answers to these questions are important to investors, and to the founding partners as well.
Corporate founders differ in objectives.
Some are start-up specialists who are fascinated by the challenge of implementing a new business. Once things are up and running smoothly, they may lose interest and want to move on. Alternately, a dedicated founder may feel that he or she wants to devote the rest of their life to the success of the Company. To this type of person, monetary rewards may well be secondary in importance. Other founders may view the business solely as an opportunity to make money, or to maintain a certain lifestyle, and the businesses growth could be compromised by their unwillingness to make sacrifices.