In this short essay, the author describes the main philosophical concepts underlying the development of new businesses. In the modern world, people want their needs to be satisfied fast, efficiently and cheaply.
Customers also wish to get the top quality products for the money they pay.
Those who can provide the society with such products deserve to make big money and hold premier positions in the business world. The most successful business people are those who have figured out how to merge their own needs with the needs of the society. By satisfying both types of needs, entrepreneurs can not only reward themselves, but also the country they live in. The essay describes how to achieve such a harmony.