The Wink Response Network is designed to enable the collection and aggregation of viewer responses, requests for information, and purchase orders. It then transmits these responses to advertisers, merchants, broadcast and cable networks, and cable and direct broadcast satellite system operators. When a consumer responds to a Wink enhancement and requests information or orders a product, the Wink Client software in the set-top box or television generates a response packet. In addition to aggregating and delivering responses, Wink can provide industry participants with additional reporting. For example, participating networks are receiving aggregated information regarding all Wink enhancements that run on their networks, as can cable and direct broadcast satellite system operators.
Advertisers can obtain information regarding how their ads perform across all networks.