You might also be able to correct a story before it's published or broadcast if you can find out how much a reporter knows, or thinks he knows, and is using. The spokesperson should also go to any length to work the company's name into a story as often as feasible. No difference whether you're selling candy, cars or canvas. The information strategy might work better in Europe than in North or South America. Europe, largely, practices big doses of worker participation in the decision-making process.
American bosses tend to be more authoritarian.
They may see information as power, which they want to keep for themselves. The media should be regarded both as a channel to these target groups, and as a well-informed target in its own right. The designated spokesperson doesn't have to know everything, of course. Neither did passing a question on to an expert who did know more than I did, say, about counting beans or driving a bus. The supplement also endorsed telling the truth.