Market forces and opportunities with reference to social, political, economic, and technological forces. Business students and marketing majors may not take this course for credit toward David Eccles School of Business requirements or marketing-major requirements. Terminology in marketing and the basics of marketing functions. Market forces and opportunities with reference to social, political, economic, technological, and international forces.
Course is offered in a two-week compressed format during the summer.
Overview and integration of major marketing-management concepts and principles and their application to marketing decisions. Open to marketing majors only. Marketing-research strategy and tactics. Scientific process as an aid to decision-making in marketing management. Surveys, experiments, observation methods, and use of secondary data data analysis and interpretation.