International Commerce International Marketing Internet Advertising Internet Economy Internet Media Internet Prod. Commentary Online Advert. This new era of dot-com companies making news by going out of business highlights that it takes more than marketing to succeed.
All new ventures start out losing money, but the successful ventures eventually turn a profit.
And successful entrepreneurs have a business plan that accurately projects when the company will achieve profitability. Whether you are raising capital or managing an existing business, making accurate financial projections for marketing, sales, and operations is essential. However, projecting revenues has always proven to be more difficult. With fewer sources available for a quick venture capital investment, having an accurate projection of revenue, expenses, and profitability has become more critical. Financial modeling of revenue and expenses is based on knowing the response rates at each point in the process from awareness to shipping products to customers.