But we want our customers to feel comfortable. Last week, it moved beyond seven beta sites to a full launch of its service. E4X offers a comprehensive payment solution for E-commerce Web sites that do business in international markets. Sites that use E4X's software can post prices in U.S. dollars, then ask their customers what currency they wish to use for payment. If the answer is anything but dollars, E4X takes over the transaction and translates the prices into any of 22 currencies, collects the payment from the customer, and pays the site in dollars, just as though it were any other transaction.
Customers never realize they're dealing with a third party.