The leaders of the denomination need to determine and articulate that message, and our communication efforts need to support and reinforce it. Denominational communication needs coordination. We need a structure and a strategy in which decisions about allocating human and financial resources can be made. With all the competition for the attention of denominational members, we need to have a coordinated way to set priorities in order to maximize our communication efforts. Some form of accountability and authority for focusing our resources on what is most important is also necessary.
Denominational communication needs to be consistent and complementary.
We need a strategy that links various communication vehicles together as distinct parts of a whole in a way that respects individual needs while building denominational identification. Denominational communication needs centralized funding. Whatever strategy is developed, implementing it will demand the financial resources to accomplish it. And, as technology changes, the denomination needs the ability to shift human and financial resources to meet specific communication needs. To accomplish these principles, the task force recommended to GSC that it establish an Office of Communication to develop and implement a comprehensive and coordinated communication strategy to support the mission of the denomination.