A specialized course dealing with application of principles of visual display, store design, and store layout in retailing. Designed to familiarize students with aspects of visual merchandising including window and interior display, and the psychology of interior and exterior store design. Also included are store layout techniques. Intended for students who plan to teach appropriate business courses or for those who plan to pursue retailing. The various methods of retail selling and distribution of products and services are covered with emphasis on the technical and psychological aspects of department store as well as small retail store distribution.
Additional focus is on the concept of total customer service.
Advertising budget planning and dissemination to product lines, to departments, and to services will be covered. A presentation of techniques of self-analysis in preparation for the job search. The job search includes resume, cover letter, and interview preparation. Also included are the various types of correspondence necessary in the job search. Restricted to BBA majors.