Choice problems such as decisions concerning major capital investments, corporate acquisitions, new product introductions, and choices among alternative technologies are conceptualized and structured using the concepts introduced in this course. It considers the technological innovation process in the context of international competitiveness and discusses the various roles of governments. Management of Technology develops skills in acquiring and interpreting information about the environment to facilitate technology management. We will consider the theories and principles underlying the new product development process as well as those underlying brand management. Both qualitative and quantitative aspects of product management will be covered in this course.
Computers provide unprecedented power in accessing and manipulating data.
Computers work in complex systems that require standardization and compatibility to function. Each of these special features has engendered on or more bodies of law. Complex intellectual creation demands comprehensive intellectually property protection. Computer technology, however, differs fundamentally from previous objects of intellectual property protection, and thus does not fit easily into traditional copyright and patent law. Discussion will focus on development and application of concepts in after-tax environments and look at other criteria and their impact in the decision making and valuation process.