One of those funny musical birthday cards has more computing power than existed in the world before 1950. These two statistics highlight one of the reasons why direct marketing is growing so fast. Media inflation encourages more precise targeting. Print and computer technology enable you to communicate personally. A need to seize back the direct customer- link from retailers.
Customers often prefer to obtain information or buy directly.
Rising overheads force businesses to use accountable methods. The best ideas come as jokes. Make your thinking as funny as possible.