The introduction of the web has fostered a new set of ethical questions. He goes on to question whether we can place any trust in the maps presented on the web. A host of other ethical problems are associated with the distribution of maps through the Internet. Computer monitors have different display characteristics which means that maps will not be displayed at the same size, even on identical monitors. It is somewhat like printing a series of maps on paper and then having each map change in size after it has been printed.
Colors also appear differently on different monitors, raising similar ethical questions.
These problems are not unique to cartography. Online stores that sell clothes, for example, will certainly want a system that shows the colors of garments correctly so that customers are not disappointed when they receive the item. Some high-end monitors already incorporate color correction software. Depicting the size of objects correctly will be another concern in the commercial sector. Market forces will demand better standards for the display of their products, which will, in turn, benefit the display of all graphics, including maps.