It is tantamount to gifts which are actually good for their recipients. It's easy to simply spend money on someone, and actually hurt their morale and furture. In most cases, the investments of businesses are better charity than the official charities because an investment depends on the recipient also serving others. A charitable gift does not demand anything from its recipient. The recipient merely uses the gift.
Capitalism results in ever-widening circles of service to others.
The success of capitalism is a great triumph of Christian virtue. Capitalism is the opposite of greed. Greed is the desire for unearned benefits. Greed is a refusal to serve others. Greed leads to demands on government to give unearned goods.