Based on complex mathematics, human choice behavior theory, and scientific design technologies, choice modeling is intended to help companies identify which factors affect decision making. Choice modeling turned up some surprises. I need to know I will increase sales by x percent if I combine certain variables on a page. The financial institution is analyzing the online strike rate at its private banking business before trying it out with the bank's 2.5 million retail clients. While the tests are ongoing, Paul Gordon, head of private wealth management at St. George, likes what he sees so far.
Choice modeling goes beyond Web personalization.
It's an enabler to sell. CFO Publishing Corp. All rights reserved.