MKT 4310 and 80 q.h. Today the whole company sells because firms use a team approach to maintain customer relationships. The course develops the professional decision-making skills to build an effective marketing program. Topics include partnership selling, supervision of field operations, formulation of policies such as finding and developing salespeople, compensation and motivation, and the senior executive's responsibility for integrating overall marketing and sales strategy. MKT 4315 and 80 q.h.
Course focuses on providing students with an introduction to the field of marketing research.
Topics in Market Research 1 include problem definition, secondary and syndicated data sources, measurement concepts, questionnaire design, sampling, and experimentation. Emphasis on this course will be on procedures and methods that should be used in order to increase the likelihood that high quality data will be obtained. This course is a continuation of Market Research 1. It will familiarize students with commonly used data collection and data analysis methods. Particular methods of analysis will include estimation procedures, chi-square analysis, correlation analysis, and analysis of variance.