I. Lectures, readings, discussions and projects relating to research used in campaign preparation and syndicated media resources. Students may select areas of special interest. 410 Magazine Editorial Practices. I. Study of the organization and functions of the magazine editorial department, with practice in planning magazine content, laying out pages and establishing production procedures. 414 Reporting Public Affairs.
Course includes field trips and guest speakers.
Students function as an advertising agency to plan, to prepare, and to present local and national advertising campaigns. Problems of the advertiser and the agency are considered. A comprehensive study of advising and producing school publications, with emphasis on methods for teachers of journalism. S. Development of the use of video communication and instruction in business, agencies, and education. Production and utilization of video units for specific objectives.