Camp directors have indicated that the overall camper population is getting younger. Parents expectation of camps . While interpreting the values of the camp experience to parents is a major thrust of the ACA public relations efforts, research on youth develop-ment outcomes and training for directors must reflect systematic ways to measure the outcomes promised. Communication expectations of parents have changed with available technology. Cellular phones are common on out of camp trips.
Campers often receive letters via fax and E-mail.
Parents also have greater expectations of camps for providing a safe environment, qualified staff and security for their children. This often results in a need for directors to be more educated in the legal arena. Increased costs and affordability . The cost of operating camp has continually increased. Making a camp experience affordable for everyone is a major challenge, especially when families have less discretionary income and are losing ground in overall family income.