Best and Worst Sites for Use of Color Best is at Land Rover . InfoDesign offers resources for developing and conducting tests. W3C releases standards for accessible browsers and media players. Communicating with Color Color is one of the most powerful, and dangerous, tools in the interface designer's toolkit. Choose the wrong color and you can send the wrong message.
Color is affected by culture and by physical reactions to color.
Color is so associative with certain things that using it for something different can be extremely confusing. Red is the color of warning or danger. Red also does not exist for people who are fully color blind. This seems to suggest very strongly that we reserve our use of red on a Web site for very, very specific purposes. The limitations created by other degrees of color blindness or color confusion make other colors either dangerous to use or at the very least confusing to many people.