A small workspace and relative lack of station structure don't seem to be a problem for WLLC's 11-person staff. And you don't have to be catering to sponsors, you just do what you want to do. Variety is key to WLLC, where listeners can find anything from show tunes to classical music to theme songs from '80s television shows. Most of the music played comes from the DJs' own collections. In fact, the studio library contains only about 30 CDs, and many of these are on loan.
DJs also have the freedom to set their own hours and determine their programs' identities.
Messing, a creative consultant and sound director with the telecommunications department, took on the advisory role last year and worked with a group of students to overhaul the station. Although the station itself has existed for years, a regular programming schedule began only last September. He wanted WLLC to serve a larger audience and better represent the Collins community, so in early 1999, Messing asked for and received station restructuring approval. Most of the students involved with WLLC have little or no radio experience. WLLC's way of allowing for interaction is via a call-in line.