Build loyal site users and win out in the long run. Sites are currently spending more money on acquisition than they will recoup in profits. However, more than 60 percent of customers fail to become repeat customers. Customer retention is now the name of the game. If sites want to retain customers, they must build Web site loyalty.
Content Provide a depth of quality content, products or services.
Update the content often to give a reason for visitors to keep coming back for more. This almost goes without saying. There must be real value for which users visit your site. Consistency Be consistent with site branding, including press releases, Web site copy, and general site imagery. Users want to feel comfortable with a site.