There is no inherent conflict between producer, manager, stockholder and customer. Everyone is a stake holder and everyone wins through collaborative interaction.
All people are inherently creative.
Creativity cannot be managed directly. It cannot be forced but it can be facilitated to levels currently unrecognized by creating proper environments where it can flourish. It is impossible to take an organizational structure designed to ignore creativity and tweak it to facilitate creativity . Incremental improvement is not effective or rewarding as a standard. Some companies are learning how to transform a zero-sum game into an infinite game.