Meridia's real-time analysis software can also track audience feedback as a movie, television show or commercial is being viewed. As audience members rate the content in categories, such as plot, characters or music, the software can produce a continuous timeline of the feedback, and superimpose it over the picture to provide an instant glimpse at the impact of each scene or line of dialog. The timeline can even be split to show the reactions of two separate groups of people. Meridia's products have also been tapped for polling trade show audiences on their attitudes toward new products and brands. By having participants plug in information on themselves, manufacturers can easily learn whether or not their products are appealing to their target markets.
Clients can also get information on how to improve a product.
They are not only asking how you feel about a product, but what motivates you to feel that way. Then they are cross-referencing that with demographic information like occupation and income. That method can mean hours, or even weeks, of compiling and analyzing data, he added. A speaker conducting a training session can use Meridia's system to determine whether the majority of audience members are following along. The system can also help a speaker with limited time instantly ascertain which topics audience members are most interested in.