Anyone who has not seen the light and therefore lives in the realm of evil can be justifiably deceived for a higher purpose. For instance, collectors of funds may be advised to deny their affiliation with a cult that has a dubious public reputation. Two other features of totalism are a demand for purity and a cult of confession. The demand for purity is a call for radical separation of good and evil within the environment and within oneself. Purification is a continuing process, often institutionalized in the cult of confession, which enforces conformity through guilt and shame evoked by mutual criticism and self-criticism in small groups.
Confessions contain varying mixtures of revelation and concealment.
Young cult members confessing the sins of their precultic lives may leave out ideas and feelings that they are not aware of or reluctant to discuss, including a continuing identification with their prior existence. Repetitious confession, especially in required meetings, often expresses an arrogance in the name of humility. Sacred science is important because a claim of being scientific is often needed to gain plausibility and influence in the modern age. The Unification Church is one example of a contemporary tendency to combine dogmatic religious principles with a claim to special scientific knowledge of human behavior and psychology. The term loading the language' refers to literalism and a tendency to deify words or images.