International Commerce International Marketing Internet Advertising Internet Economy Internet Media Internet Prod. Commentary Online Advert. Viral Affiliate Front Kelly Wanser, president and CEO of epidemic, dropped a message from Denver that was quick to point out that her company was the first in the viral affiliate email field. For their part, readers couldn't agree whether they prefer epidemic or Favemail. One writer favored Favemail because it allows you to choose which ads you send to which people.
Any good debate has at least two sides.
Favemail rewards its members with points - with no explanation of what these points are good for, while epidemic pays in cash. I think epidemic will last. A few days later came word of another viral email player, convinced some conspiracy kept it from being mentioned. Its model is less about ads in email and more about sheer email personalization. Founded by alumni from The Palace and AOL , it has a web site that doesn't shed much light on the revenue model.