We will analyze a variety of publications on the market, and focus on consumer magazines, the most competitive and creative segment of the magazine publishing industry. We will observe the various components of a magazine and discover how they work together to make a successful magazine. Specifics such as covers, contents pages, typography, editorial spreads, printing methods and direct mail marketing will be covered in detail. Students will write, edit, design, and typeset articles for their own consumer magazine. At least one field trip is planned.
Class meets twice a week.
Attendance is mandatory, as we will cover material not found in the text. Papers and projects will address specific magazine components and editorial problems. Papers and projects must be completed on given deadlines. Students will select three specific consumer publications to analyze in written reports throughout the semester. In lieu of a final exam, a major final project will be assigned which will determine one-third of the final grade.