Attracting the shipping lines Tradiant wants shipping lines to see the company as offering a new sales channel for them, bringing them business from customers they never even thought of contacting before. Shipping lines can expand their sales efforts much more easily by using services such as Tradiant than by expanding their internal sales force. Tradiant can actually put shipping lines in much better contact with their customers than they can with conventional business models, which so often involve complex webs of intermediaries all withholding as much from each other as they possibly can. Unlike some of the other container exchanges, carriers can respond to shipper requests with much more than just providing the lowest price. It starts at simple things, such as transit time, and expands into very specific information.
Customers can make a better value decision.
Importantly, Tradiant encourages carriers to find ways to differentiate their services, rather than squashing them into a commodity model. We help point out differentiation between service providers. Shippers have become very selective and have distinct preferences. We believe that a carrier branding capability is a major advantage to the shipping public. The content, describing what each carrier has to offer, is written by the carriers themselves.