In an age of economic uncertainty members feel a need for long-term stability, especially in their financial institutions. Archives show members that the credit union has survived tough times, and is strong enough to survive in the future. Your credit union has probably made contributions to the culture of your community. Your loans help purchase and develop property. In provinces where credit unions sell insurance, they offer protection against serious losses.
Credit unions support sports teams and other community groups.
An archival exhibit inside or outside your offices will demonstrate to current and prospective members the breadth of your involvement in your community, and your determination to remain an essential partner in many important ventures. A brief history of the credit union in the form of a booklet or a brochure can be distributed to viewers. Like Ford Motors, you can develop a marketing campaign based on those old files that have sat in a basement closet for so many years. Usually, it is best to appoint someone as corporate archivist. In a small credit union, a retired staff member or a former director might be happy to take on the job.