An examination of the effects of the presence and influence of others on human behavior. Topics to be covered include conformity, persuasion, aggression, prejudice, interpersonal attraction and behavior within groups. Not open to students with credit in SOC 319 . Topics covered include perception, pattern recognition, attention, memory, thinking, language, problem solving and decision making. The psychological factors in human development from conception through adolescence.
Attention is given to cognitive, emotional, social and physical development.
The application of psychological methods and principles to industrial and organizational behavior. May not be taken Pass-Fail. The concepts, findings, theory and methods of research in consumer behavior. Psychological data, consumer differentiation, market segmentation and media applications are presented as the basis for advertising strategy. May not be taken Pass-Fail.