The web is only a tool. It is not the only answer in marketing. Your association must be international to survive. Mass marketing is dying. Mass customization is the key to growth.
Database marketing is the future.
Despite the web, direct mail will continue to grow. So too will phone, fax, television and radio. No matter how much you are spending on marketing your memberships products and services, it's probably not enough. Your members are customers. Treat them as such.