For instance Martin Amis is somebody who tries to write a very popular book in a more experimental manner. He's telling a very sleazy story, with Martin it's as sleazy as possible. But he'll be doing it in a poetic manner. That's the basic tenet of avant pulp. To be as true to the story as you can and at the same time, to be as experimental as you can.
Avant pulp has a love of narrative.
This brings us to a paradox. Yeah, all that. I love all that. Just from the stuff I've done up to now there are certain rules I know. The key idea is to keep the reader reading.