The program has been designed to assist you in developing skills in media planning, media buying, media sales, copywriting, campaign presentation, human relations, leadership, and advertising budgeting. The Marketing Technology track is designed to assist people in acquiring the skills and knowledge necessary to compile information electronically that is used in marketing and management decision making. The entrepreneurial focus of the Small Business track is designed to help individuals gain the skills necessary for managing or creating a small business. Several certificate programs are also available. The projected employment outlook in the field of marketing is optimistic well into the new century.
Advertising is a dynamic business marked by intrinsic growth and change.
Trained communications professionals, therefore, are always in demand to bring new energy and fresh perspectives to the field. All rights reserved.