Businesses can test drive their online viability through auction sites.
Video Highlight West Portal Books West Portal Books is a small used bookstore specializing in rare titles and pulp novels. Lately, founder Jeff Goodman has moved the bookstore onto the Web by offering books on eBay. About two years ago, I started putting books on auction sites and found For almost no cost, entrepreneurs can set up shop on auction sites. Online auction of these books represent only five percent of West Portal's sales, but Goodman says the auction model helps move idle titles at higher than normal prices. I put the book on eBay, and in ten days we sold the book for close to sixty dollars.