Two thirds of the people in this country think that one of the primary causes of violence and permissive attitude in society is television. Consumers say that personal computers are tremendous tools. They will pay high prices and boy, they would like them to be simple. You said I predict 1995 will be the end of the first era of television. This is a fateful fall for television, the fall of 1995.
Digital television is the technology that still requires a better product.
It is the technology that gives the capability on the supply side to deliver tv in a very, very different way. Again more choices, more options for consumer but also easier ways for consumers to sort through the avalanche of programming that comes in uninvited into their homes today. What digital tv needs is new kinds of combinations of companies that are going to sell the receivers and create the special kind of programming that needs new people committed to the conversion to digital. Well advertisers of course spend truly more than a hundred billion dollars a year trying to find ways to sell other products over communications media. In doing that advertisers have a dilemma that is still unresolved.