Special attention is devoted to such groups as Blacks, Indians, Orientals, and religious minorities. The influence of culture upon the development of personality, and of individuals upon the development of culture, with comparisons of various cultures and individuals within them. Contemporary theories of deviant behavior and major types of deviance in American society. Covers such topics as mass media, leadership, personal attraction, communication, and the impact of the social environment on personality. Emphasis on causes, types, and corrective measures in criminology.
Attention is given to such concepts as power, prestige, social opportunity, dependency.
The theories and elements of culture are identified and applied to a variety of human societies. Emphasizes pre-modern society. Basic techniques in social research with emphasis on the collection, analysis and interpretation of quantitative data. The logic of social research and research design. The application of techniques and methods used to collect qualitative and quantitative data and the methods of analysis and interpretation of such data.