A National Consumer League study published in October 2000, found that US consumers are more concerned about losing their personal privacy than they are about key public policy issues such as health care, crime and taxes. Not having a proper privacy policy will lose you readers and customers. People are much less likely to subscribe to your newsletters or give any personal information if they do not know what exactly will be done with the information they give. Never collect information on your reader in a surreptitious manner. Always be up front with your reader.
All good websites invite interaction from the reader.
Sales and support queries are a must. How reader interaction is channelled. The response schedule for interaction. If a sales query is received, how quickly will the reader get a response. Gerry McGovern is the founder of Nua .