Includes the nature of the influences affecting consumer behaviors, values, lifestyles, market segmentation, motivation and attitudes that form consumer marketing decisions. Topics include income statement, earnings per share, income tax allocation, compound interest, revenue recognition, price-level accounting, an introduction to fund accounting and a thorough treatment of balance sheet accounts. Includes recruiting, selecting and training employees, wage administration and union relations. Focus is on government regulation of employment practices, including equal opportunity employment and affirmative action. Perspectives include organization design, organization effectiveness and change, organization culture, and the organization and its external environment.
Attention is given to emerging global realities.
Integrates theoretical knowledge with practical applications. Attention is given to the roles of individual attributes, group dynamics and organizational structure in determining levels of performance at work. The study of law as it relates to business. Topics include contracts, agencies, commercial paper, personal property, sales, real property and insurance. Topics include policies and problems related to consumers, pricing, advertising, management information systems and distribution and management of the marketing function.