I authored Advertising Without an Agency, a bo ok that provides professional help for small business owners working with small ad budgets. I taught a class in advertising and media-buying within the N.Y.S. Small Business Development Program for three years, and I speak at small business gatherings. Entrepreneurs are hopeful, fearless, and brave. I have a deep respect for each and every one of you and a sincere desire to help build your business. I hope that through this web site I can provide you with answers to questions you have about the advertising you're doing, or hope to do.
Advertising is an evil necessity that can be confusing and expensive.
A lot of money can be wasted by making uninformed decisions. I wrote this book, to give you an honest look at the various forms of media, and show you how to use them properly. There's a process you go through and details to nail down. Without professional help, a lot of money can be wasted.