Employment in the advertising industry should increase moderately through the year 2000. Intense competition, both domestic and foreign, is creating a need for promotional efforts among the makers and sellers of goods and services. However, job opportunities depend on the amount of money spent on advertising and on general business conditions. Local television, cable, radio, and newspapers are expected to increase their advertising. Magazines, direct mail, event marketing, and national newspapers will offer fewer job opportunities.
Competition is stiff for entry jobs and for jobs with the best companies.
Earnings vary with the size of the agency and the amount of experience workers have. 1995 Chronicle Guidance Publications .