Using the ratings as a guide, all levels of travelers from, budget to luxury, can determine if even unfamiliar hotels or brands will meet their needs and standards. It also alleviates the fear of staying in an unfamiliar hotel or brand by raising travelers' comfort levels. While 79 percent of these users agreed that it was easy to consider a variety of lodging options online, only 38 percent felt that Web sites provided enough information for them to determine if they would be comfortable staying in the hotel. Only the most flawless of hotels, where the guest are treated like royalty, such as The Breakers in West Palm Beach, receive the top, five-star rating. Most hotels fall into two or three-star ratings, which typically includes brands such as Comfort Inn, Doulbetree, Hilton, Holiday Inn, and Marriott.
Customers hail the convenience.