The rate for space used during the year shall be reduced or increased to the appropriate rate indicated above based upon advertiser's performance, and the advertiser shall pay or receive credit for the difference. Credits will be limited to one rate bracket lower than specified on the advertiser's contract. Credits will not be issued unless annual bulk space contract is in effect. In the event of cancellation of a contract, the Guard Publishing Co. reserves the right not to resign a contract until the expiration of the original contract. All advertising placed where the daily space minimum is not maintained will be charged at classified advertising non-contract rates.
All discounts apply to individual advertisers only.
Multiple signature pages or cooperative pages or sections run by more than one advertiser are excluded. Multiple Page and Frequency Discounts To earn discounts, a contract is required to be in effect when advertising is published. Only full page units from an individual advertiser qualify to earn discounts listed in the next chart. All discounts apply to individual advertisers only. Multiple signature pages or cooperative pages or sections run by more than one advertiser are excluded.