Word of Mouth Ride the Cluetrain Word of Mouth was founded by Rick Levine, co-author of The Cluetrain Manifesto , a landmark book on the benefits businesses realize when they have conversations with their customers. Word of Mouth in Action Word of Mouth tools work. If you live in the Denver area, use our local partner edition at The Denver Post Or use our Word of Mouth National Edition See our Demo . It's that simple. The best companies know what customers want because they talk with them.
Customers are people.
Businesses must build relationships with them. Customers aren't targets or segments. Customers value communication and respect. Word of Mouth sells software that helps customers get what they want from a company, and helps companies get what they need from their customers. Word of Mouth software creates a more accurate, valuable picture of your customer because the customer can tell you what information they want and how they want it delivered.