Averages indicate general statistics that span the log. Average Number of Hits Per Day - Number of Successful Hits divided by the total number of days in the log. Average Number of Visitor Sessions Per Day - Number of visitor sessions divided by the total number of days in the log. Average Visitor Session Length - Average of all visitor sessions in the log. Unique visitors are a count of unique IPs for the period of the report, whether or not they were authenticated using domain names or cookies.
Cookies are the most accurate.
Who Visited Once - Visitor Sessions that occurred once throughout the log. The General Stats table gives a general overview of the site's performance, helping you quickly assess the growth and the needs of the site. It can help you determine the report chapters that you should focus on for valuable site enhancement statistics. This section identifies the most popular web site pages and how often they were accessed. The average time a visitor spends viewing a page is also indicated in the table.