Now, the overall use is to help the candidates win. He said candidates are using the web because they are drawn to it because they know there are voters there. Candidates are using the web to both get individuals who are undecided to vote for them and to re-enforce their positive voting decision, Davis said. This is also important for gauging voter opinions. The problem with this, he said, is that these surveys are not random, the candidates are the ones making the questions, people can vote more than once and the individuals who are not constituents can vote.
Candidates can also put a request on web pages where they can gain volunteers for their campaign.
Candidates can now collect money on-line from credit cards, he said. Davis said candidates are also using the Internet to create an interactivity image. Candidates are putting pictures of them kissing babies and visiting special places and people, Davis said. There is a function of fostering a picture of interactivity. He added that candidates are using the Internet to keep voters committed to voting.