Impact of nationalism on trade barriers and how this developed as a result of Chinese history Impact of cultural issue of individual rights vs. societal good as reflected in issues such as intellectual property rights, women's rights and human rights in general Aesthetics as a reflection of history, philosophy and how this impacts marketing such as product packaging and promotion Communist government has the difficult task of retaining political control while speeding up market oriented reform China will be the new economic tiger. Strong set of social-cultural values that are unique to Japan and contribute to nationalism. Japanese concept of quality is based on criteria which are exacting and may be difficult to perceive in west due to different paradigm. Risk Analysis General Implications Social change is coming from American entertainment but the process is slow. Japanese have a unique national character.
Collectivism continues to be pivotal in advertising.
Japanese want services that save time so capsule hotels at transportation stations are examples for lodgers who don't want to ride the additional 2 or 3 hours home on the train. Lodgers sleep in bunks. Korea seeks to emulate Japan. If both the Koreas were united, the new country of 70 million would be a direct competitor of Japan in mainland China. India competes primarily with Chile due to the agricultural nature of its industry.