You want to be able to meet your friends. You're going to see travel purchases increase. YOu're going to see a lot more software and hardware sold online. We're also optimistic about grocery-shopping services like Peapod. Less than 20 percent of the online population will do their shopping online, but those who do will spend a lot, from airline tickets to groceries.
Advertisers are willing to spend on the medium.
There will be 33 million people in the US on the Internet by the years 2000, and some projections are much higher. This is an upper-income demographic, more educated than average, more likely to have children. It's the demographic that most consumer-goods companies want to talk to most. How they do that needs to be examined. New models need to be explored.