Lacking the benefit of scale and powerful backers, most smaller start-ups must rely on private investors and advertising revenues. DragonSurf taps long-distance phone companies and major airlines and, like AsianAvenue, is thinking about capitalizing on its ability to conduct online polls and surveys that could attract job recruiters and market researchers. Ahuja is also pushing for e-commerce opportunities, such as connecting suppliers with buyers and selling merchandise online. Since the field is still considered in its infancy, analysts expect various models to emerge as the market takes its time to shake out a winner. That means smaller start-ups, too, could shape the future.
Differentiation is key.
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