And belonging is best achieved by conforming to the prescriptions of America. In this way a perverted sense of cool takes hold of the imaginations of our children. And thus a heavily manipulative corporate ethos drives our culture. Cool is indispensable-and readily, endlessly dispensed. If you're here for cool today, you'Il almost certainly be back for more tomorrow.
American cool is a global pandemic.
Communities, traditions, cultural heritages, sovereignties, whole histories are being replaced by a barren American monoculture. Living in Japan during its period of sharpest transition to a western way of life, I was astonished by the speed and force with which the American brand took hold. I saw a culture with thousands of years of tradition behind it vanquished in two generations. The Earth can no longer support the lifestyle of the coolhunting American-style consumer. We were witnessing the specter of a whole planet heading for ruin.