And our vision is, you know, how do we make it simpler for Web sites and wireless devices to manage this incredibly complex task of finding, aggregating, integrating, and filtering content into a Web site, especially a Web site, if not also wireless devices. So our vision was that we could build a multi-part platform that could work across any standard, across any language, work with any type of technology format, to make it very simple for customers, to manage this incredible resource that they need to be successful on the Web. If you think about it, every company in the world needs a Web site today. And it is the DNA of the Internet. It's the most fundamental part of being in business on the Web.
Content is the foundation upon commerce.
It's the foundation upon advertising, and it's, you know, great content, relevant sticky content, is a tremendous differentiation strategy when you're in a highly competitive market. I guess part of your value proposition to a site is that you'll give them relevant content for their users without necessarily having to employ all the staff necessary to custom-create that. You know, exactly right. We provide an extremely high ROI for our customers, because they can eliminate staff. They can lower their cost of doing business.