In digital color, the artist selects colors from either a color wheel palette or a commercial catalog of colors, such as the Pantone color system. Photomechanical color printing Ink printing uses the same idea by layering different quantities of cyan, yellow, magenta and black dots on paper. The dots are so tiny that we are usually totally unaware of them. Divisionism Like pointillism, uses fine lines rather than dots. Color appeals to our emotions and feelings.
Color is the most effective element in arousing an emotional response in the viewer.
Atmosphere color creates an atmosphere to which we respond before we respond to any other visual element. Contrast Differences between colors can cause feelings of drama or excitement. To achieve visual balance an image must have equal weight or eye attraction-color may be used to achieve this effect. Color and movement Changes in color help guide the viewers eye around the image. Distribution of visual weight different colors and amounts of colors affect visual balance.