Webbing One of the most effective methods of generating names is to let the ideas freely flow without any restricting factors or immediate judgment on quality. Unfortunately, we all suffer from creative droughts at times and need some techniques to open the floodgates. View an example of webbing . This method entails identifying critical characteristics that you want the name to convey or not to convey and compiling them in a list format.
Attributes can be descriptive as well.
For example, you might decide that an attribute of your company name is that it must be able to be shortened to an acronym. Such restrictions lead the brainstorming session in a more focused direction than free-form methods and the output of the process is a more qualified list of names. Group Think Groups of people are generally more productive in coming up with ideas than individuals brainstorming on their own. However, people will not contribute in an environment where they fear rejection. A successful group think encourages spontaneity and innovation.