While the group oral presentations will provide practice and feedback on the quality of your marketing analysis, those oral presentations utilize different communication skills than the written analyses require. The case discussions in class and the written case analyses are designed to help you achieve the course objectives. The individual written case analyses should range from 3-5 pages. The group written analyses must not exceed 5 pages. All of these limits are exclusive of exhibits and appendixes .
Assignments are due at the beginning of the class period for which they are made.
Exceptions to this policy will be made only in extreme situations and only when prior arrangements have been made. As noted earlier, individual grades on the team presentations will be adjusted if your peer group evaluations indicate adjustments are warranted. If I am unexpectedly unable to meet the class on a particular evening and I have not previously given you a special assignment for that time, use the class time to work on the Marketing Plan. All material available from Harvard Business School Publishing at the Web Site URL given in class. Dr. Barath Presents, plus the 3 questions.