The lack of definition for the medium also means that small business owners, such as Yang and his partner David Filo, can still make ground breaking decisions that will certainly affect the increasingly commercialized medium. While the there are no immediate plans to seek advertising, Yang said the highly-used Yahoo list needs to incorporate ads at some point to sustain the list in the long run. Both owners are against charging subscribers and undecided on how to incorporate advertisements, Yang said. But this is an issue he and Filo will consider in the next several months. He also projects that content will become an increasingly important factor.
Content adds value to the experience.
If you're not telling users anything new, they ain't going to return. Yang also thinks that those who know how to best use the Web will see the most success. It's the people who understand the medium who are going to win. While the Internet's Manifest Destiny takes shape, one thing remains almost certain. The Internet World conferences will increase in size.