Marketing personnel design the marketing strategy of a product or service, determining whom their efforts shoudlbe aimed at, how potential customers should be approached, and what kind of advertising should be used, if any. With the boom in microsystems and packaged software, marketing professionals have concentrated on placing their products in retail stores where they reach a wider market. This is especially true as Marketers begin to use the World Wide Web to advertise their products, including trial usage. As a result, hardware and software manufacturers will be hiring additional marketing personnel to specialize in retail trade. Job Categories Systems Analysis Programmers deal primarily with machines, Systems Analysts deal with the people who use them.
Analysts solve the problems of adapting computer hardware and software to meet end-users needs.
Listening is perhaps the most important part of the System Analyst's job. If they do not fully understand what the end-user wants, the system prescribed will not be totally satisfactory. Analysts must keep up with the latest developments in computer technology. Systems Analysts must also be good communicators. The people they deal with are not computer personnel, so they must translate the tecnical jargon for the client and make them comforatble with it.