Logos Logos is appeal based on logic or reason. Documents distributed by companies or corporations are logos-driven. Scholarly documents are also often logos-driven. Go to an example of an logos-based site, and our explanation . Pathos Pathos is appeal based on emotion.
Advertisements tend to be pathos-driven.
Go to an example of an pathos-based site, and our explanation . This is achieved through the appearance of such things as the titles and the headings. The contrast of the colors of each of these items is also important. This is achieved through such things as icons, buttons, and photos. You may want to look at our assignment .