Many of these magazines are kid versions of adult magazines. For instance, there is the popular Sports Illustrated for Kids which carries ads for minivans. Promotional toys either tie into cartoons, television shows and movies or promote brand consciousness and loyalty. Cartoon and toy characters are used on all kinds of products, seeking to catch the children's eyes and purchases. Databases of child customers are being built from information gathered on Internet sign-ups and chat rooms, from electronic toy registries at stores like Toys 'R' Us TM , and from direct surveys.
Advertising is now in schools.
Advertisers and marketers take advantage of severe budget shortfalls to offer cash or products in return for advertising access to children. Logos on all types of merchandise are everywhere children go. Children's radio networks are becoming popular. American Academy of Pediatrics . Television and the american child .