The results confirm other research showing most travel agents are still not online, but the CTS survey shows that more than 95 percent of agencies plan to be online. We were pleased with the feedback and level of survey participation we received from the agent community, said Geof Cahoon, president of Cyber Travel Specialist.
Agents recognize the importance of using the Internet to stay competitive.
Travel agents computer equipment is improving, but the hardware speeds are still not optimal for business applications. Nearly 400 agents responded to the survey. Half the survey respondents were front line agents. Selected agent comments from the survey I love to see travel agents become specialists at a niche, and truly be considered professionals worthy of consulting fees for service. I believe the Internet will become the primary source for information and as professionals, travel agents have to stay ahead of our clients, sort through all the options and confusion, and charge for our services and advice.