At the second level of content, they created the illusion of randomly placed images surrounded by lots of white space. Wildlife is not settled in one space. Also, by making the background as clean as possible, each graphic element really stands out. They decided to go with classic page treatments that are like borders to serve as a navigational device. With this plan, the user will always know where they are within the site and will always feel connected to the whole.
Color plays an important part in giving definition to each location within the site.
In choosing the palette, the design team decided to stick with rich earth tones and other colors that could be found in nature. Now it's time to start focusing on the content. Nothing is more disappointing than a site that looks fantastic but has absolutely nothing to say. The screen image was optimized for 800 by 600 pixels, excluding the browser shell. This is necessary because users often choose their own window size.