Take every opportunity to promote your practice, no matter how small it seems. There are a myriad of different ways to reach a patient population. We will attempt to outline just a few with some guidelines for success. These are very helpful if you actively publicize it is available for patient education, referrals, insurance list, directions, Rx refills, doctor to doctor interaction on a case, etc. Just because you have the largest ad, does not make it a successful venture.
Ads are usually cheap, but timely health-related articles are usually appreciated.
Get to know the editor or health writer for your local fish-wrap. Have a file of articles to choose from and update them from time to time. This makes it easy when someone is looking for filler material. This is a very inexpensive way to market yourself everywhere. This should include office policies, directions, a picture, and a simple outline of your credentials and specialties.