Her challenge was to get the product samples and packaging produced with no upfront money. Her creative solution was to coordinate a consortium of professionals who could benefit from being a part of her ground-floor opportunity. A photographer and graphic designer also lent their talents based on an agreement that they would become Naimah Cosmetics' primary suppliers once the company was up and running. Both of these bootstrappers took the ceiling off their brains, which allowed them to imagine unorthodox solutions for their situations. Conserve your cash by exploiting freebies.
Companies spend billions of dollars on samples and giveaways every year.
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