The main objective of marketing is and always has been giving the customer what they want. Pressuring the customer into getting what they don't want. As marketers we must remember our text books from Marketing 101, marketing is not advertising, and we must not confuse the two, give your customers what THEY want or somebody else will. Never fall into myopic marketing Seth Godin says it well in his book eMarketing,published by Perigee Books, part of The Berkley Publishing Group. Once again, it's vital to reach individual consumers and satisfy their desires.
Companies succeed by providing personal service and high-quality products to very specific markets.
But today, those markets aren't local. Astute marketers have realized this and begun the race to establish customer relationships. That's just my opinion, I may be wrong. This is a fake email address. So many old members of this list were getting spam generated from siphons trolling the archives that I replaced all email addresses with randomly generated spam traps that forward mail to spam fighters.