Other mantras work for other states or districts. The more often the mantra is used, the more obvious the results. When we sent the above campaign mantra to West Virginia candidates, we also suggested some brainstorming to come up with 101 ways to get the mantra into people's minds. There are probably a million ways to spread a campaign mantra but in the West Virginia case our own brief brainstorming, as with all brainstorming, came up with a couple ideas that sounded workable for West Virginia candidates and some which sounded far-fetched or unworkable. Strange as it might seem, all ideas coming in a brainstorming session, even the ideas judged unworkable for a given campaign, lend energy to the self-fulfillment of the prophecy.
All ideas held in mind have consequences.
It's not really magic, but this is not the time or place to go into a scientific explanation. Nothing else is on the card. No name, no phone number, no party identification, nothing. Just these two lines. Each activist has a supply of these cards.