The applied corporate communications student will learn to analyze, implement and improve existing concepts through a combination of theoretical study and hands-on implementation. Focuses on the role of communication media in the interrelationship of business and the society within which it operates. Strategies Learning fact-finding techniques including sensory observation, interviewing, public documents, electronic sources.
Course contains strong writing component.
Pays special attention to writing projects for small group and mass media publications. Public relations writing strategies and techniques. Includes advanced writing instruction for external publications of the corporation. Students will produce news releases, public service announcements, news and feature articles, brochures and pamphlets. Effective Mass Media Events Workshop in planning, organizing and presenting professional mass media events.