Today's internet-savvy consumer is increasingly likely to patronize businesses with a strong web presence. Because of this, simply having a one page site with your logo, address and maybe a picture or two is no longer enough. Your web site is viewed as a direct reflection of your company. Put up a plain or boring site, and you are likely to be perceived as having a lack of commitment to quality and professionalism. On the other hand, if your site uses every new technology the minute it comes out, or takes forever to download, you risk alienating consumers with older systems or software.
Balance is the key .
If your business doesn't have a site, you need one. Experts are predicting that within the next five years, any business without a good web presence will be in danger of failing due to the fact that more and more consumers are checking up on a company using the internet, and forming an opinion about the company based upon their visit to the company's web site. A bad site equals no sale. If you do have a site, take a long, honest look at it. If you don't like the reflection you see, it may be time for a change.