Yahoo Each of these general information sites lets users customize home pages based on their selections of available content, such as favorite Web pages, stock portfolios, news, movies, and weather. Online computer merchandising Dell Computer Dell is one of the most successful computer retailers on the Net , thanks in no small part to how easy the company has made it for users to customize product specifications online before ordering. The simple decision tree guides users through the available choices of RAM, hard drives, and so forth, while also helping them avoid hardware conflicts. Dell's consumer-focused Web site offers just the right amount of customization, providing only what users need to buy products without overcomplicating the experience. Apple Computer Apple's site features a simple decision tree that guides users while saving the results in case a buying decision is made later in the session.
Comparison shopping is enhanced by constantly updated prices.
Like Dell's site, this is a great example of adding just the right level of customization. It's simple to use and effective. It also has one of the best recommendation engines online. The system analyzes past purchases and posts suggestions on the shopper's customized recommendations page. Users who haven't bought before can rate books and see listings of books they might like.