N.C. He gives seminars, runs annual sales meetings, and conducts training programs on selling and customer service. The purpose of a benchmark is to create a uniform, superior response to situations that occur daily. The objective of a benchmark is to raise the level of service and performance to its maximum, and maintain that level every day. Here's an example.
Customer drives up at a hotel.
Doorman greets the customer, takes his bags puts them on a cart and waits for the customer to check in. The customer checks in, comes back, claims his bags and a bellman takes them to the room. Customer drives up to the hotel entrance. Mr. Gitomer, follow me, you're about to have a great stay here. Marvin leads me to the front desk.