It means all your shortcomings will be visible. You'll have nobody to blame but yourself. Customer expectations will skyrocket. But if you ask Cisco Systems, Dell, and National Semiconductor if transparency is worth it, they'll give you two thumbs up. Besides, if it can be done, it will be done.
Customers are hungry for more services, delivered even faster.
Customer relationships are defined by customers. Respect for privacy needs to be a central tenet of marketing and customer-service philosophies. Jim Sterne ,a marketing consultant for Santa Barbara, Calif.-based Target Marketing , has written a number of books on Internet marketing.