Attorney General Montgomery, I believe this jewelry store misrepresented the value of this ring and defrauding me of my money. The store manager is being uncooperative, and I need your help. If you don't know much about diamonds, choosing one can be difficult. If you're considering buying a loved one a diamond any time soon, or possibly for Valentine's Day, now is the time to learn how to choose one. Keep in mind that fine diamonds are identified by the absence of color.
Diamonds range from colorless to light yellow.
The clearer a stone is, the more valuable. And when a diamond is cut properly, light entering through any direction is reflected through the top of the stone, creating a sparkling effect. Almost all diamonds have natural marks inside called inclusions. The size, nature, location, and amount of inclusions determine a diamond's clarity grade. The weight of a diamond is measured in carats.