I have limited my options. Except in the case of the BMJ, I must also transfer copyright to the journal. It is important to stress that the primary problem does not lie in the well-deserved recognition for a journal brand. We need changes in policy, culture, and measures of quality. The policy of a university, granting agency, or prize committee could simply state that the work itself, rather than where it gets published, should be the focus of attention.
Cultural change is also necessary, but more difficult.
If senior academics embrace open access, they will embolden their junior colleagues to follow. Underlying these changes in culture and policy is a need to decrease our reliance on journal brand, so that authors can be recognized appropriately for their work wherever it is published. We need to develop better measures of quality. The researcher looks for patterns of convergence to develop or corroborate an overall interpretation. Triangulation is generally accepted as a means of ensuring the comprehensiveness of a set of findings.