Yesterday we were told by a witness that of the number of televisions being sold at the moment only a very small proportion were digital. Clearly, the need to buy digital televisions because of the planned switch-off in future is not a message that is getting across to the public. One does not need to buy a digital television to receive digital television programmes. If one has an ONdigital box, or preferably a Sky box, one can receive digital services and play them into an analogue television. But it is a question of price.
Digital televisions are far more expensive than analogue televisions.
I venture to suggest that they are probably twice the price. Most people would go the route of an ONdigital or Sky box where they could also receive premium channels and services. Speaking for Sky, I believe that we satisfy that in the market. One can get into digital television via a free box. The only cost involved is for the installation of the satellite dish.