One great way to find market opportunities for your product or service is to study social and business trends. New social trends transform how goods are built and sold. Business opportunities grow out of the changes in the social order. By Isabel M. Isidro Managing Editor One great way to find market opportunities for your product or service is to study social and business trends. New social trends transform how goods are built and sold.
Business opportunities grow out of the changes in the social order.
With the growing consciousness for cleaner and healthier living, smart marketers correctly predicted that people would want to drink bottled water as against water straight from the tap. And who would have guessed that the Internet would be a big thing that it is today, changing everything that we know about doing business. Sociologists, economists and demographers all agree that this demographic shift will significantly affect how we do business. As a large cohort of baby boomers are entering their 50s, new opportunities in finance, travel, housing, recreation, vocation and clothing will come about. For one, they have greater disposable income relative to the past generations.