Primary and secondary research, sampling, questionnaire design, survey, and data processing and analysis. Must be taken before JOUR 4328. Formal research procedures include sampling, instrument design, information gathering, data processing, analysis and reporting. Plan, write, and produce public relations tools. Audience and media selection.
Course covers print and electronic media.
Two lectures, two laboratory hours per week. Two lecture, two laboratory hours per week. Two lecture, two laboratory hours per week. One lecture, four laboratory hours per week. May be repeated for a maximum of six credit hours.