Businesses get more aggressive and grow much faster.
But if their money runs out too soon, they fold or shrink just as quickly as they bulked up. This is the story of one company in a cash crisis that decided to turn down a booster dose of outside money because the cost was too high, in financial and human terms. But it also marks the rebirth of a spunky boutique where employees wear the company's trademark orange, and celebrate their victories and defeats alike, Chicago-style, at the corner pub where CloserLook got its start 13 years ago. It's time for us to jump off. For us, it's a train to nowhere.