With increased intensity in the past few years, it has also become a search for the best value in a mind-boggling array of options. Independent agents have a unique advantage. They don't work for a company - they work for their customers. Customers know independent agents offer the best possible value, because they provide a choice. Since they carry a number of products, they can create a perfect fit between their products and what each customer needs.
Agents live in neighborhoods with their customers, sharing a life and a future.
They serve on the same boards, are involved in the same causes and care about the same issues. These rich, multi-dimensional relationships significantly enhance their value to customers. This is an opportune time to be an independent agent. Those with vision, energy and creativity can dramatically transform their role in the next few years. The recent whirlwind of changes, both technological and regulatory, will only serve to enhance their unique strengths.