HOA 725 Information Technology in the Hospitality Industry Examines the current level of technology use, explores the potential uses of existing technology, and discusses new technologies in the hospitality industry. HOA 740 Marketing Systems Development of marketing and advertising systems for the hospitality industries based on both the need to create new markets and the need to respond to significant shifts in social and economic patterns. HOA 742 Customer Development Strategies for the Casino and Gaming Industry Analyzing marketing and promotional strategies utilized by the casino industry and developing an understanding of valuative tachniques that can facilitate managerial decision making concerning these strategies. Applies concepts and methodologies from the social and behavioral sciences in the analysis of leadership behavior in diverse organizational and community settings. Flexible course designed around student solutions to situation incidents and case studies in the lodging segment of the hospitality industry.
Alternate semesters treat different topics.
May be repeated once with consent of advisor and instructor. Flexible course designed around student solutions to incidents and case studies in the food segment of the hospitality industry. Alternate semesters treat different topics. May be repeated once with consent of advisor and instructor. HOA 762 Research Seminar in Education Exploration of problems related to programs and techniques of teaching in food service and lodging education, with emphasis upon the means of improving curriculum and instruction.