France, for instance, with a working population of 25 million, now has 30 million mobile phones. Given this context, service diversity is the only way for operators to build turnover and generate greater profitability. And that's where the collection of marketing data with details such as the number and duration of calls or most popular services can make all the difference. By enabling operators to spot which subscribers are most likely to switch and speedily act to retain them with specially-adapted offers, market intelligence helps to reduce churn. And act on them fast.
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