This course places the development of American mass media in historical perspective. Changes in the structure of the media are examined. Studies 351 or 371 strongly recommended. Examines economic theory and its applications to media systems. Focuses on problems in the economics of the information industry, including market structure, concentration of ownership, pricing policies, product differentiation, advertising behavior, and economic performance.
Attention is given to the interaction of economics, media practices, and technologies.
Special Topics in Media Systems. Studies 351 or 371 strongly recommended. May be repeated for a total of 6 credits. Investigates topics relating to structure and function of media systems. Topics vary by section.