On the Air Broadcast Journalism has the bandwidth you need to demodulate the high-frequency world of electronic communications media. You'll have the transmission tower of power to ride the competitive carrier wave to a fast-paced career. Trace the signal of your favorite programs to its origin at radio, television, and cable operations. Meet local media professionals who will discuss current social and technical issues. Speeding Down the Media Superhighway From Marconi to the Internet, Introduction to Broadcasting and Cable downloads the personalities, controversies, and technology that mark the development of communications.
Commercials are the game when money is the bottom line.
Examine the fundamentals of economics and business that run the mass media. You've got a paper due on salamander ecology. Your fellow students have pillaged the school library's three dusty books on the subject. However, the electronic frontier is a lawless cyberland where cultural marshals pit themselves against infobahn outlaws. Learn how society has been affected by this information explosion.