More by J.T. Farley Content is king. Obviously those of us whose rent checks are at the mercy of the fickle beast have particularly strong views on the matter.
Content can be profitable, if it is done right.
This isn't an academic debate. Those of us searching for profits have two main tactics. We can reduce dependence on ad revenue through subscriptions, licensing and other potentially lucrative avenues, or we can create new shapes and sizes of advertisements, to lure in more advertisers and hopefully increase ratecards. Porn sells, make no mistake about it. I applaud both of these approaches on the grounds of pragmatism.