Senior centers, churches and synagogues, recreation centers, golf courses and hospitals are other options to explore. In addition to using marketing collateral that reaches clients directly, it pays dividends to develop mutually beneficial relationships with allied health professionals, civic organizations, senior support groups and recreation centers. A good way to start is by contacting the physicians of your existing clients to discuss any exercise limitations they may have or ways in which your program can help support these clients' health maintenance and disease prevention. Don't neglect medical office staff and nurses, who are in direct contact with patients and can be of great help in promoting your programs. Provide these professionals with a free membership or session, as well as information and promotional literature about your programs.
Civic organizations are another great source for older clients.
Groups like the Shriners, Rotary and Lions Clubs, hospital auxiliaries and chambers of commerce often look for speakers with a particular area of expertise. Call the chairpersons of various organizations and provide an overview of topics you can present on. You can also network with local arthritis, diabetes, cancer or lung disease support groups. This will give you an opportunity to educate members about the special services you offer and help position your business as a community leader. Make information about your programs available to these groups for inclusion in their activity calendars or lists of community resources.