It is all about giving customers more choice and control. A conservative approach to the use of client side technology has also paid off. WebTV and AOL are very popular choices for Mile High's customers. Pages that show well over a range of platforms, and especially these two, are an important aspect of their customer service. In addition to web service, Linux is also used to manage the Mile High Comics custom mailing lists.
Comic enthusiasts can sign up to literally hundreds of lists tailored to their specific interests.
All mailings to each customer are combined into a single e-mail before being sent. Linux also helped build the solid merchandising operation. Lynne MacAfee, Mile High Comics Internet Operations Manager, operates the primary applications on a daily basis. Interactive Internet's role is to provide modifications to add features, monitor the web site and contribute to long term tactical planning. Mile High Comics staff operate the site, design content, envision new features and team with Interactive Internet to get the technology they need.