Size alone won't win the banking battle, say the little guys. That, ultimately, is good news for consumers. The little hardware stores reinvented themselves and changed the way they do business. They found their niche. There are 9,000 banks out there with 9,000 different strategies.
Consumers have to educate themselves to get the best deal.
Leggett predicts the banks that thrive will do so by listening to their customers. Clearly, they cannot provide the financial smorgasbord that the large regionals or multinational banks offer. They need to look at what they can do very well and focus on that aspect of the business. In other words, offer those friendly faces small banks are famous for having. Bankrate Inc. All rights reserved.