Department Description Cal State Fullerton offers one of the leading business administration programs in the United States. Our aim is to provide a challenging and stimulating program which equips our students with the intellectual and professional tools necessary for responsible positions in an increasingly global environment. Of the nation's 1200 institutions that grant degrees in business administration, only about 285 are accredited by the American Assembly of Collegiate Schools of Business.
Accreditation assures a rigorous course of study covering the full spectrum of business disciplines.
It also indicates a well-qualified faculty, high standards for students, access to an extensive library system, and appropriate computing resources. This is clearly a mark of excellence for the School's academic programs. We prepare you for mid-size businesses and also for starting your own. That's the engine driving today's economic expansion. Introduction to Marketing Marketing is a basic business function covering a wide range of activities.