In a high-tech twist to the competitive health fundraising game, about 50 health organizations have joined the Web portal Charity.ca to reach potential donors on the Internet. Organizations can use Charity.ca to reach new audiences and fundraising avenues as well as offering increased exposure and e-commerce capabilities for less prominent charitable organizations. The portal also promises that it will not sell or use donor names for other purposes.
Charities using the service describe it as another way to reach out to all-important donors.
This is an exciting opportunity which provides another avenue for donors to quickly and easily support our organization's efforts to help the millions of Canadians with arthritis. Charity.ca gives people an additional way to donate for a fee that would cost us just as much.