Good consultants and firms will provide institutions with site templates as well as the necessary site documentation to set campus standards for the site's content, look and feel and technology. Not all consultants, however, provide this level of support. Truly effective firms will integrate with your team throughout the process, rather than waiting for delivery. So you are then in control of your project and understand fully the structure and how to maintain and grow the site for years to come. Some of the best Web sites are doing it daily, some hourly.
Daily information provides something for the visitor to bookmark and come back to.
Keeping the visitors returning is a key element of recruiting and community building. All rights reserved.