The key, of course, is the next step to take that information and use it. Get rid of the old methods and mindsets around recruiting traditional recruiting tools are designed to attract unemployed people. They are not sending resumes around. They are working at your competitors, already trained, already top performers. Perfect sitting targets.
Companies have to identify the best talent constantly, and hire continuously.
The hard part, says Sullivan, is convincing talent, once identified, to leave a pretty good job, or a great job, for another job. You have to take somebody with a great job and make them a great offer which becomes a Dream Job. You can create Dream Jobs by finding out what people really want. And giving it to them. No questions, no delays.