Customers have the right to get what they want. The days of if you build it, they will come are gone. Businesses must start asking customers what they want and then give it to them. Customers have the right to receive a wow. Because so many aspects of life are stressful, shopping for just about anything ought to be fun.
Customers have the right to hear Yes.
When customers are told, We can t do that, they spend their money elsewhere. Customers have a right to complain and get satisfaction. Consumers may be upset with your service, but they still have to take it if they wish to purchase the product you are selling. Soon, however, they won t tolerate it any longer and will seek better service elsewhere. Customers have the right to receive value.