An overview of advertising media selling and salesmanship, sales strategies, sales management, and case histories designed to acquaint students with a vital function of the business. A comprehensive study of effective public relations. Students learn the professional approach to the use of public relations and evaluate its function, its value, and its limitations. Also, students study the publicist's use of the media in obtaining publicity. Requires 180 hours of off-campus work experience per semester.
Credit requires written contract with faculty member and portfolio of completed work.
Cannot be repeated. Graded on a credit, no-credit basis. 4336 Special Topics in Broadcasting. Intensive look at special topics in broadcasting. May be retaken for credit when topic changes.