That's what brands promise us in their ads. We never saw more bucolic or exotic landscapes, weathered people or endangered species in magazines or on our screens than now in this age of genetically modified plants, cows eating their sick brethren, wide open ozone-holes and crammed roads. The phenomenon didn't pop-up out of nowhere just yesterday. It started some years ago as a consequence of the growing environmental concerns of consumers. The situation was and is still not bad enough to change the everyday habits of most people but it is at least possible to get the attention of people for environment related things.
Advertising is a lot about getting attention.
No wonder that simultaneously with growing environmental concerns advertisers started to play much greener themes than before. From the 1980s on and certainly in the 1990s few things are not good for the environment or don't save endangered species or don't cement our relationship with Earth's wonders . Brands who can't possibly state one of the former try to prove how they learned from Mother Nature and often even succeeded in an improved implementation to enhance our happy feeling. I do it all for the Earth and for our children. The few examples learn how in many cases advertising differentiates the products not by their characteristics but by some green value attached to them.