Regardless of how incredible your content may be, you need to welcome them and make them feel at home, while they are there. Or they will leave. This is a simple concept that is very often ignored. Human emotions are very often triggered by color. You need to know which colors trigger which emotions.
Color can make the difference between buying and selling.
If used correctly. You need to choose the right color combinations for your site and product. Everything we, buy, eat, wear, and all of the things that take up space where we live, work or play, all have colors. These colors provide a psychological and emotional response in everyone. These responses reflects who we are and the things that we think and feel.