But they've never placed an ad. Sales are poor, they say, but they think they can hang on. These are lean times, and they may get leaner. Budgets are tight. But they've never placed an ad.
Advertising is too expensive.
Advertising isn't effective. Advertising eats into the high margins we are used to. We can't afford to advertise. I pump up a pressure cuff and then back it off until blood begins to spurt through the artery. I listen until the sound dissolves and write down my findings.