I can't repeat his message here, it was too sexy. These guys were getting me ready to write this angry love letter to Apple Computer. Reminding me that love is out there. Developer relations is a mating game. The platform vendors are the guys.
Developers are the girls.
You always score big. Like wives and girlfriends, developers just want to be cared for. It's the little things that count. That's a big secret. You gotta send them every week, rain or shine.