Some do handle it well, but some retailers have not addressed it in the way they're saying they have. We very much believe in it. It's the physical setup of the store, not the product that's in there. Many women won't walk across the sales floor to the other side of the store to use the dressing room. I'm surprised we're not further along.
Consumers can change that.
More women athletes are demanding to be informed about the products they're buying. Ultimately, that can effect how clerks are trained and what buyers buy. Said Karl Roe, director of buying for apparel and accessories for The Finish Line, a 250-store chain. We're definitely focusing on our women's business. We're adding new categories like basketball and soccer.