The phone penetration is huge in India, so look at that. Logistics is hugely fragmented, like retail. There are thousands of small truck owners. Look at the whole wholesale market across India for bulk commodities. Many companies are concerned about channel conflict when moving on to the Net.
Channel conflict needs to be sorted out.
A company has to do this in partnership with the intermediaries in the short or medium term. Cutting an intermediary out won't work. Also, you should remember that just 5 to 10 per cent of your business will come through the Web in the early years. The rest will still come from the existing network of distributors and dealers. The strategy has to be collaborative, in sync with the business of the distributor and wholesaler.