Concepts are applied, refined, reviewed, then rejected or accepted. This practice continues until the design is completed. Execution of the design begins when the designer sits down at his computer. Conceptual design becomes a reality. Art may be created using traditional methods then scanned for the computer.
Digital art is created.
Other design elements are gathered by the designer. Writing the script begins. The designer brings all elements of the design together to create the visual Web Site. The design is constantly changing. The ideal is never realized.