Consistency is the key. They get placed in schools and public libraries. Given to all athletic coaches in town. Placed at local businesses. Donated to local groups that can view it at a gathering.
All new patients get one to watch with their families.
Your key referring patients get a certain amount each month to distribute to people they want to refer. You or a staff member can attend to answer questions. If you have a subluxation station, bring it and screen them right there. The possibilities are endless. Busy practices will probably go through a package of 50 tapes every month.