It's adjacent to the Waupaca Foundry. Potato chips account for 75 percent of production. You have to be diversified. A distributor wants to have the ability to buy most of its snacks from one line, he said. Delicious relies on 58 distributors, wholesalers and warehouse grocery deliveries to get its product into the market throughout Wisconsin and the bordering states.
Delicious products appear in bars, restaurants and vending machines.
The company also sells to a few local grocery stores, such as Woodman's and Festival Foods. However, it prefers not to focus on stocking already congested snack aisles, the owners said. The local grocery outlets contact Delicious when they are low on product, rather than distributors making a regular stop to check on inventory. Taverns and restaurants that serve chips with meals remain the company's bread and butter, and the vending sales continue to grow, Jeff said. We have so many bars and taverns and they all need snacks.