In recent years the networks have begun marketing each week of the college football season with monikers like Showdown Saturday or Judgement Day in order to create some hype. It is a season of pageantry and tradition, but with money becoming more and more a part of college athletics, it is ultimately a season of hyping individuals to sell the game.
College football is about one champion crowned in a game sponsored by a cellular phone company.
Rental care companies bring you halftime report. Bad restaurants in suburbia pay millions to be mentioned during the starting lineups. A Japanese car company sponsors the Heisman Trophy. College football is a great game that has evolved into a great moneymaker. With the demise of the traditional bowl lineup in favor for crowning one all-encompassing champion, what happens on the final full Saturday of college football is the essence of the game.