Essential components of product management are examined in depth, including practical methods of analysis, strategy formulation and implementation. Various concepts, models and eclectic approaches generate creativestrategies and courses of action. Various courses offered in conjunction with curriculum needs and the availability of faculty with relevant expertise. Credits will not be counted in Marketing Major, but as general education elective credits. See Department chairperson for a list of requirements.
Credits count as a Marketing elective.
An advanced applied course in marketing management and decision-making. Each student will be required to write and present a marketing plan. Emphasis will be placed on analysis and decision-making.