What is Advocacy Advocacy is a set of actions undertaken by a group of individuals or organizations working in concert to build consensus, foster a favourable climate, or seek support for introducing or changing specific policies, strategies and programmes. Advocacy is important for galvanizing broad-based political commitment and financial support for population activities, and placing population concerns on development agendas. The purpose of advocacy is to promote or reinforce a change in policy, programme or legislation.
Advocacy aims at winning support from others, i.e. creating a supportive environment.
Last updated 28 February 1998.