Whatever business you are in, branding is of paramount importance. From banking to biotech, cosmetics to cars, home theatres to health foods, developing a good brand strategy is not longer an option, it is a must.
Brands are valuable.
Brand building as companies know it today has been long been acknowledged as the key to wealth creation, while the proliferation of consumer goods in the last two decades has led to the development of branding as the essential, definitive tool for competitive differentiation. The Speaker Dr. Paul Temporal has had a distinguished career in academic, industrial and consulting fields. Dr. Temporal has been involved in consulting and training throughout the world. His clients have included Texaco, Marks and Spencer, British American Tobacco, Reckitt and Colman, Singapore Telecom, Motorola, IDA, Standard Chartered Bank, Intel and many others. He has been a consultant to the public sector in the form of the World Bank, European Community, and several European, African and Asian Governments.