This class will involve discussion of readings and of practical real world applications. At times we will also be creating, revising, and discussing our own writing in class. Each student will write a brief paper on her or his presentation. Each student will do a brief write-up of her or his experience. Come to class prepared to discuss the readings and topics assigned for the evening.
All papers are to be double spaced, single sided, and typed.
Since this is a graduate-level English course, I will be grading for spelling, grammar, and usage. Please use the current MLA Handbook for reference on proper handling of citations, endnotes, paper formatting, etc. I encourage you to go to the Web to look for online brochures, annual reports, news releases, and even entire Web sites. Your presentation should include at least two pieces of marketing writing. If using two pieces from one campaign, let us know whether or not the two work well together.