In this new age of digital printing the short to medium runs can now be made affordable. Digital printing works its way into sheet, web, and flexographical printing. Printing labels for a product can now be tailored to fit the consumer or a place where the product will be displayed. Documents can be sent form almost anywhere to be printed at a shop. If you were in California and the print shop is in your headquarters in New York, you can sent the files over the internet and presto the document or job is printed and finished.
Cost is very important to keep an eye on.
When a customer wants to make a last minute change on the job hours before you print, you can now say yes because of the quick turnaround with a digital file. You do not have to spend time on reshooting the films or plates. In conventional offset this would be an extra charge on the customer because the deadline for a change has been broken. Many of you are probably wondering where digital printing is today, and what are the current capabilities and applications in digital printing. The answers to these questions and more will be discussed further in detail throughout this paper.