An elite field of eight MBA schools will compete in the 11th annual Babcock MBA Marketing Case Competition , to be held Feb. 1-3 at Wake Forest University's Babcock Graduate School of Management. Teams of marketing students from Emory University, Georgetown University, Indiana University, the University of Minnesota, Ohio State University, Vanderbilt University, the University of Virginia and Wake Forest will compete at the Worrell Professional Center on the Wake Forest campus. The competition is believed to be the oldest of its kind in the country. Student teams must develop a marketing plan for a sponsoring company whose identity remains undisclosed until the case is assigned. Students then have 36 hours to prepare cases that are presented to a panel of expert judges and to representatives of the sponsoring company.
Cases focus on current business issues.
Past corporate sponsors have included Apple Computer, Heineken USA, IBM, Microsoft, Planters LifeSavers, R.J. Reynolds and Sara Lee. The competition, which is closed to the public, exposes students to realistic business challenges and provides prospective employers with an opportunity to gauge the students' marketing skills. The winners and all participants will be honored at an awards banquet on Saturday, Feb. 3, at Bridger Field House in Winston-Salem. More information is available at the Babcock MBA Marketing Case Competition website.