Five years later, Doc and many other people decided that LIFT and Mr. Bernoulli and his principle was the main thing. Because we value, and we hope others value, something called knowledge. The same is true for many coaches today. Yet that very knowledge, so precious to us, keeps us from doing the very best job we can do as coaches. That's what makes Knowledge dangerous.
Coaches are good salespeople.
We sell ideas to our swimmer and parents daily. Its a product of perception. And perception, by definition is faulty. Not if the Educational process presents its material in the correct light. Its what we perceive about a subject right now.