The deepest lessons can be the most painful ones. Before we had a platform it was easier for me to move. Now that we're being watched more closely, we have to let people know where we're going. There's a cost to nailing down decisions, letting people know where you're going. But there's a bigger cost in keeping them in the dark.
Confusion makes people freeze.
Other options are explored more seriously. At every discontinuity you lose some energy. So you have to smoothe the transitions, make them less discontinuous, nail more down, sooner, and avoid throwing the cards in the air whenever possible. Last year I started a thread called Clay Basket, and abandoned it. It was a feedback loop, when I started working on websites without Clay, an outpouring of rage filled its mailing list.