These are featured in catalogue style brochures which are distributed primarily through UK travel agents. Superbreak receives extensive 'no commitment' room allocations from the hotels. Customers receive a guarantee that they would be unable to buy an equivalent break direct from the hotel at a lower price. Direct bookings are growing rapidly with the internet becoming increasingly important. Our customers come mainly from the ABC1 social categories.
Couples predominate but families are also an important target group.
With agency commissions an entirely variable cost and no upfront commitments for rooms, transport, theatre tickets etc fixed costs are minimal providing considerable resilience. With minimal capital expendtiure requirements and year round sales the business is profitable and cash flows are strong throughout the year. In July 2000 we acquired the internet hotel booking business Hotelnet, one of the leading UK internet portals for hotel bookings. Our aim is to develop Hotelnet into Europe's leading hotel booking sites on the web. Our aim is to continue to be the biggest and best UK hotel site, offering the widest choice and comprehensive availability and to extend our product range to outside the UK and our marketing reach to overseas markets.