Our clip reports also report all media coverage, accompanied by equivalent media impressions. In our ongoing meetings with clients, we discuss the value of this coverage and its role in shaping the targeted perception. And, of course, accounting reports cover all expenditures. Our account teams are composed of people from all levels of our organization, with everyone contributing. Our executives apply strategic vision to campaign plans and often pursue high-level target contacts.
Account managers oversee the accounts and corresponding media and investor relations.