Culture is the seventh, synthesizing segment of the Wheel.
A great peacebuilder, artist, and author, Nicholas Roerich defined culture as the cultivation of the creative potential in man. The United Nations is dedicated to promoting social and economic development, and building international peace. We need to build not only geographical but spiritual bridges between people and strengthen the intellectual, cultural and communication linkages between our societies. The development and generation of consciously positive imagery to replace the sick, dead, fallen thought-forms crowding today's media, arts, and literatures is critically needed. Accountability must be established in recognizing the connection between what is broadcast as cultural images and values and what young people absorb and act upon.