Sloan is making a dramatic statement that it is necessary to pause and consider where life on the Internet is headed, particularly in business terms. Sloan has created a digital archeological dig for whoever opens the Capsule in five years. What seems dubious or impossible now may well be commonplace in five years. There is simply no question that one will marvel at how primitive some of these contents are and how suggestive they are about trends that subsequently overwhelmed society. The Capsule is a snapshot, capturing a moment in time in the life of the Internet in early 1999.
Business is the focus.
And yet, the Internet is redefining how business creates, markets, sells and delivers business products and services, driven by factors of technology and culture. The Capsule contains items relating to technology and culture because they drive business on the Internet. A complicated and exciting tapestry of contents that may not seem like they belong together. However, in their totality, they actually fit well with one another. Almost by definition, an Internet time capsule must start with the frenzy of mergers and acquisitions, as well as the superheated stock values, of Internet companies.