IVillage has chats all the time. They hire us because we have the technology and the skills to handle large audiences. When Novell had its NetWare 5.0 rollout, we had a chat for 100 MIS directors. They didn't want to stop talking. We do custom communities, like a Craftsman tool club for Sears where users can share ideas and go buy tools.
Community is people establishing a series of relationships.
In business, it's making friends with employees, building customer relationships, sales and marketing, and support. We are getting paid, not from Internet ad budgets, but from mainstream budgets.