To format a word or a line of text, highlight it and click the down arrow next to Format. You may wonder why you'd want to use Header tags instead of simply using a larger font. One very good reason is for your sight-impaired readers. Their reading devices will read the H tags with the emphasis of a title but a larger font is read just like any other text with no importance added. To size the font, you will see a square with a down arrow.
Color can be a great way to draw the user's attention to a particular point of interest.
Now, the next 3 boxes should look familiar. In the second row of the Properties Inspector there is a place to include a link or target. The two icons to the left of Target are for unordered or ordered lists. An unordered or bulleted list doesn't require a structure to make sense. An ordered list is marked with numbers or letters of the alphabet and is used for a list that requires a logical progression of steps.