Here's what each offers. Companies first download a 12-page licensing agreement from Truste's site. Among other things, site operators agree to disclose all information-collection practices. Companies must also let consumers refuse the use of their personal data for marketing. And they must keep information in a secure database.
Companies then mail in the signed agreement, along with any privacy statement.
If your company doesn't have a privacy statement, you must write one now. Truste directs you to its free online privacy wizard to help draft the statement. After reviewing your submissions, a Truste representative tells you what needs fixing to meet the organization's standards. The process can take a couple of months, depending on how quickly you make changes. The process doesn't end there.