This workshop is designed to help nonprofit arts organizations learn how to think and act differently, and to understand, plan, obtain, and manage successful business sponsorship partnerships. Corporate sponsorship is an area where marketing and development overlap. The workshop is appropriate for marketing and development directors, executive staff and board members. Corporate sponsorship is one of the fastest growing areas of partnership between business and the arts today. This workshop is designed to help nonprofit arts organizations learn how to think and act differently, and to understand, plan, obtain, and manage successful business sponsorship partnerships.
Corporate sponsorship is an area where marketing and development overlap.
The workshop is appropriate for marketing and development directors, executive staff and board members. A business plan provides your organization the opportunity to work together to create a road map examining in depth, the mission, management, marketing, operations and the financials. The plan also enables the participants to realize the elements of planning and communication that are critical within the organization on a department and interdepartmental level. Your plan will allow all participants to focus internally and externally on all areas of the marketing planning model including realistic goals and effective strategies, market research, developing your message, your market, niche marketing and beyond, budgeting and action planning, direct marketing, web marketing, customer service, and more. This workshop will provide to you an overview and necessary material for writing an effective business plan.