Serving banner ads and delivering traffic statistics requires an ad management systemM . Gone are the days when the WDJ sold banner ads by the month, with no guaranteed impressions. Advertisers these days want impression and clickthrough figures at the very least. Ad Juggler allows you to rotate several banner ads in the same space, keeping track of impressions and clickthroughs for each. You can set it to deliver a given number of impressions over a given time period.
Advertisers like to see impressions delivered right on schedule.
Theoretically, by placing each ad on only the pages that are most appropriate to the type of audience it's aimed at, the clickthrough rate can be maximized. Ad Juggler runs on your Unix or NT server, and is accessed remotely via a password-protected Web page. Insert a couple of lines of code in each page that is to have ads, and AJ handles the rest. The ads pop up randomly according to the rotation schedule that you specify. For sites that simply run one banner at the top of a page, there's no problem.