You've invested millions developing your brand assets. In the 21st century, a corporation's brand is its most valuable asset.
Companies spend millions developing and maintaining their brand identity.
It's what customers first recognize about a company's product. In the past it was relatively easy to protect these assets. Brand infringement was easy to detect, and its effects were usually localized. But today, with the explosion of the Internet, the potential for brand infringement and dilution has grown astronomically. And it's difficult to detect and enforce.