He asked the distributor guests to explain what they do that producers cannot do, why producers should work with them, and to talk about what sells and what doesn't sell. Cambium Releasing has been a production company for 15 years and a distributor for the last five. The company produces and acquires most formats of film from documentaries to family and lifestyle programming. Fleury says Cambium likes to work hands on with producers from the inception of the projects so Cambium can add its input regarding standards, audience, etc. Fleury urged the filmmakers in the audience to be careful of the social issues they chose and to remember that the subject matter must not only have Canadian content but be suited for an international audience as well.
Cambium is primarily interested in wildlife series projects.
Cambium, Fleury says, commits its time and money to sell the product on a full-time basis. Stephen Kelley's background includes four years as a documentary filmmaker and seven years at TV Ontario in international program sales, a job which included work on a co-production with NHK of Japan. Recent programs of note are about Colonial Williamsburg and an informational video for the Marine Museum of Toronto. Catalyst works closely with producers from inception of their projects. Wildlife series are always of interest.