It's rational behavior. Our agrarian heritage tells us November is the time to complete our harvest, take stock of what we have and be thankful that there are so many important ways to say thank you. The time and money we give back to society in saying thanks is just as negotiable and just as appreciated, regardless of whether we derive any marketing benefits from it. In Sandbox 101 we learned the first rule of socialization is to share. The areas where you define your business are the most logical places to share.
Charity begins at home.
Or with a donation to the Screen Printing Technical Foundation. Or toward AIDS research, recalling the death early this year of Carl Piazza, editor of Impressions . Make a donation, write a press release and, if it's newsworthy, Printwear's editor will consider it for exposure in front of any and all members of the imprintables community. One environmental T-shirt company has established a foundation into which it puts 20 percent of its profits for donation to organizations working to save the environment. The company prints this policy boldly on all its promotional literature.