Teenagers are also the key target for antibacterial face creams. One of the few unequivocally teen products is electronic games. Although they appeal most to younger teenagers and boys, girls and older teenagers are also enthusiastic computer games players. Teenagers' enthusiasm for computer games reflects their ease with new technology. School children are likely to take part in some regular sporting activity, but there is a rapid fall-off in sports participation once young people leave school.
Cinema is popular, although as an occasional treat rather than a regular habit.
Today's teenager is more likely to have a few friends round to watch a video. The highlight of the year will be the summer holiday. Even younger teenagers with limited incomes will save for the summer and for older teenagers it is a crucial 2 weeks, ideally spent with a group of friends of the same age at a beach resort in Spain. Illegal drugs are taking over from alcohol as the favoured recreational narcotics of the young, criminal behaviour has risen dramatically and the number of pregnancies among the under-16s has been rising for over a decade, yet in many ways today's teenagers are reassuringly conventional. Membership of the Boys' Brigade, the Girls' Brigade, the Scouts and the Guides is beginning to pick up after years of decline and around one teenager in 20 claims to be a regular churchgoer.