A sound engineer with a cigarette dangling from his mouth is setting up sound equipment and microphones. Cigarette butts are all over the floor, and the air is filled with smoke. The band begins to sing, but the smoke in the room affects their voices and they sound terrible. Crew members and others look in amazement as they hear the group coughing and singing off-key. The sound engineer with the cigarette looks up and the cigarette drops from his mouth.
Cigarettes are extinguished, and a large fan blows the smoke away.
Onlookers smile as Boyz II Men break into a song in perfect harmony. The concept for this spot was developed by Boyz II Men. Boyz II Men will be opening all of their U.S. concerts by showing the 60-second version of this ad before each show. Please call or e-mail for overnight delivery address or fax number. Please order only if you intend to use in a school, organization, or group for the purpose of tobacco use prevention.