Yet, the area where the Starplex is located either is or isn't so overrun. The Centre's name is irrelevant. But alcohol is legal to sell. It is legal to advertise. It is legal to drink.
Adults have a right to learn about the availability of a legal product.
There's no difference in principle among advertising in a magazine, on television, through a billboard or with a building's name. Moreover, there's no reason to believe that any of these is likely to create a surge in drinking. Most people don't have to be lobbied to enjoy alcohol. They do have to be prodded to choose a particular maker's brand. Thus, the Smirnoff Music Centre is more likely to affect brand preferences than consumption levels.