Yet, when it comes to advertising online, some Realtors cry foul. But somehow online real estate media companies are treated like scoundrels for wanting to keep the doors open with revenues. Perhaps these Realtors don't understand that the advertising game is the same online as off, with a few exceptions. Just like television, radio, and newspapers, Internet media like HomeAdvisor , HomeSeekers , eBay and Homestore provide information-based content to attract viewers. Viewers attract advertisers.
Advertisers attract buyers.
Advertisers provide revenues that allows the media company to publish the content, and so the cycle goes on. There's just one problem. The cycle doesn't work quite as smoothly on the Internet. Some things are better and some are worse. The Internet, on the other hand, is held to greater accountability.