This different approach is penetrating the once strong foundations of western medicinal care, and society is embracing the once disenfranchised paradigm. Thoughtful, well-informed people will pay good money for treatments that are essentially magical, because they have come to regard science as harsh and cruel. Although our society is still infused with science and technology, developed to a greater standard all the time, it would be unwise to discount the paradigm shift towards a more holistic system. Society appears to have tired of the controlling aspects of western medicine and unconventional therapies provide varied alternatives. Post modernity embraces that which can not be explained purely by a medical chart and a series of symptoms.
Alternative therapy gives medicinal control back to the individual.