Not predicting or understanding cash flow is one of the most common and deadly mistakes new entrepreneurs make. Really following the advice in this chapter will enhance your chances of company success tremendously. You will learn to think about cash flow issues before you begin your company. Knowing Where The Value is Created. A Comparison of Computer Programming to CBT Learn how finding the address on an envelope can save a billion dollars.
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You do not need great programming skills, but an understanding of instructional design is important. Know where your company creates value. Even if your business is totally unrelated to computer programming or multimedia development, this chapter shows you how to view things from your potential customer's standpoint. The Role of Luck In Business. You will learn to analyze this.