The legal climate is favorable to franchising operations, and there are many small companies interested in becoming franchisees in potentially highly profitable enterprises. Except in the fast food sector, franchising as a marketing method is still not well known or developed in Bulgaria. There are no official or trade association statistics in this sector. However, the Bulgarian retail market is ready for the many products and services that are typically marketed and sold in foreign-based franchise stores. Bulgarian consumers are looking for retailers that can provide a consistent selection of quality products, reasonable prices and good service.
Bulgarian entrepreneurs are also eager to obtain transfer of technology and management expertise.
One of the most important favorable factors for the development of franchising in Bulgaria is the existence of a considerable number of potential franchise partners. These are privatized or newly established private companies. They are looking to expand their activities in the country and abroad. Also, despite franchising being a new concept for the Bulgarian business community, the Bulgarian legal system accommodates franchise agreements. Laws on labor relations are clearly spelled out, leases can be freely negotiated, and laws protect trademarks, patents and copyrights.