Donald Fishman, A.B. Minnesota, A.M., Ph.D. Northwestern. Syllabus Public Relations is a vital and versatile communication tool.
Course explores the techniques and media used to influence special publics including the news media.
Reviews the principles and practices of on-line communication, how electronic media differs from traditional media, researching new audiences, advantages and limitations. Students study examples of public relations campaigns and design their own. Focuses on non-profit public relations, corporate problems and the relationship between management strategies and promotional objectives.