There are probably as many careers in advertising as there are departments in an advertising agency. Certainly, the advertising agency is only one setting for these careers. In a corporate setting, the advertising graduate could be the chief executive officer in charge of advertising operations and, in a retailing establishment, he or she could be the head of the advertising department. And since many corporate and retailing advertising departments are organized like advertising agencies, a person trained in advertising also has the option of working in these settings as a copywriter, media planner, researcher or account executive.
Advertising is mass communication.
Someone trained in advertising has choices of many other jobs and careers generated by the ever-expanding field of communication. The work of the account executive essentially involves representing the advertising agency to the client. It is the account executive who explains to the client what the agency thinks of his product and how it plans to go about advertising it to the public and, conversely, it is the account executive who reports back to the agency about what the client thinks of the agency's efforts. The ad exec is in charge of the presentation to the client. Copywriter Copywriter is probably one of the most romanticized career areas in advertising.