It's the difference between looking at your mother and working a math problem. You're going to feel things if you look at your mother. It's not going to bring ithome to your own life. If you create an atmosphere of intimacy, you enable the connection between artist and audience. Well, it's both.
Balance is essential.
Some songwriters are too intimate. They give too much information, especially if it's intimate information about what they look like, or how their boyfriend looks. You have to be conscious of a larger picture. There are other things to write about besides what you had for breakfast. There's the world, social structure and where you fit into it.