The Gatorade Sports Science Institute wanted to leverage their vast library of information by creating a searchable, online resource for consumers and sports science professionals. They needed a system to tap into their international network of sports science experts without adding additional administrative staff. To ensure the site's success, Gatorade wanted to make the user experience an interactive and enjoyable one. SGS Net's Content Management solution is easily administered by Gatorade's editorial staff and does not require any technical know-how. Sports Science Experts from around the world are able to effortlessly submit content for publication on the site, while editors at the Gatorade Sports Science Center can easily approve, deny and categorize content within subject.
All content is automatically keyword searchable by visitors to their site.
Ask the Expert questions submitted by consumers are routinely routed to Sports Science Experts versed in the specified subject category. Gatorade's editorial staff is able to view a list of all questions submitted, those waiting for a response, and the final Expert answer. The editors can then easily publish expert responses to the appropriate subject area through a simple, intuitive Web interface. Visitors to the site can customize their Sports Science Center page to display only the research on topics they specify or by identifying themselves as coaches, athletes, nutritionists, etc. In this manner, Gatorade was able to deliver the appropriate content to their target audiences.