Internally, employees access content such as engineering drawings, Powerpoint presentations and other corporate information via corporate intranets. As critical as content is to business today, companies must find easier and more automated ways to share content with partners and internal and external customers. As businesses adapt to the B2B networked economy and leverage Internet technology to automatically update industrial catalog content or share product manuals, for example, every company acts as a content provider. The Media Industry's Content Network Model Syndication is the process of sending the same digital assets, products or services and any subsequent changes, updates or deletions to multiple subscribers, who may repurpose or re-publish it for their own use over time. Syndication is a familiar model in the publishing and media worlds, where content providers license opinion columns and situation comedies to newspapers and television stations.
Content syndication makes it easier to personalize and package content in more granular ways.
Syndicated content is not just a source of revenue-it can also draw viewers back to the original source. Content providers can use syndication as a way of reaching new customers in context. Syndication in today's Internet economy is a fundamentally different way of conducting business that requires organizations to rethink their strategies and re-shape the ways that they're structured. Leveraging the power of syndication affects the way companies interact with their customers and partners, and enables content creators to establish new revenue models that would have previously been unthinkable due to technical limitations. Using Kinecta Interact, companies can aggregate, package, exchange and syndicate a breadth of content to cut costs, extend their brand, establish new business relationships and increase revenues.