There was a mass ive change in the attitude towards boys' clothing in Britain during the 1970s. The effect of the late 1960s revolution in youth thinking allied to a change in the perception of young people by the adults of the time led to a less prescriptive dress sense. Boys began asking for all kinds of new fashio ns. Pa rents began to give increasing importance to what boys wanted. Income levels were rising, and families had coinsiderable discressionable income.
Contributors mention all sorts of ludicrous styles, such as purple loon pants.
The 1970s were a particularly weird time for fashion and perhaps we should be grateful for the punk revolution in the late 1970s which, if nothing else, took stupidity in clothing to the ultimate limits. The style of short pants which were still worn by any boys for school and cubs changed in the late 1960s and early 1970s to a more Continental look. The long, baggy flannel shorts worn through the 1950s disappeared. Boys by the 1970s wore much shorter cut short pants, most commonly made of Tereyln blends. Terelyn was a British trade mark for polyester.