There is really no substitute for having a professional editor, writer, and designer on your project. Often, however, you will be required to write at least a draft of the copy that will be edited by a professional editor. Keep the following in mind. Less is more . In today's information saturated world, you will lose readers with large chunks of text that include long paragraphs and rambling sentences.
Concise writing takes time and effort.
After you have written a draft, go back and cut out unnecessary paragraphs, sentences, and words. Then go back and cut out unnecessary sentences. Then go back and cut out unnecessary words. Repeat the procedure until you have shortened the copy to the point that nothing else can be cut without losing important information that you want to convey. Good organization .