Law Day activities around the country have included blood drives and food drives or events which raise money for the local heart association or cancer society. Proceeds from softball games, golf outings, and fun runs often go to charities. Be sure to highlight a charity event with a separate release instead of putting all your Law Day activities into one longer release. Most newspaper reporters welcome calls about upcoming events. If they cannot cover this topic this time, begin a relationship which may result in coverage the next time you call.
Awards ceremonies are great photo opportunities, and a terrific chance to get publicity.
More than 200 bar associations present annual Liberty Bell Awards for outstanding public service to an individual in the community. Student contests, such as an essay competitions and debate or poster contests, offer the media a wide range of appealing features and images. Pre-publicity is important in generating awareness and attendance prior to the event. Post-publicity also is important in wrapping up the success of the event and getting people to remember why they should come the following year. If you can supply your own quality photos or videotape, ask media outlets if you can submit your own materials in the event that your activity cannot be covered that day.