I think communication on a whole could be improved. Having a web site is useful, and a newsletter is fine. But it seems that the officers need to get regular feedback from committees on what is being accomplished, or not accomplished on their committees. This would help improve committee output with regards to membership, conferences, etc. through better communication year-round. Basically, I am not sure that the structure of the organization needs to change, but that the one we have in place may need more input from members and communication in general to spur participation in the future.
Book signings are popular at conferences.
Keep the web page current with highlights of events, dates, etc. Actively recruit new members, both professional and paraprofessional. Tile annual conference should be scheduled for about the same time each year. The inconsistency in conference dates is disruptive and counter productive plus it is financially detrimental to the Association. The Committee should draft a survey to assess the membership as to what services the Association is doing well and what things could be improved upon, and what their career concerns are for the future.