Thus, the information technology has influenced media in an unpreceeded way. We employ concepts and theory of computer science to model media and we explore hereby a new metaphor for medium, the computational media metaphor. Our Model of Media We model media as media of multi-agent systems. Active agents collect and represent information as their knowledge. They are able to learn, to reason about their knowledge and to adapt themselves to their environment.
Agents represent humans as well as other interactive carriers of information.
The behavior of agents is determined by their roles describing rights and obligations. Agents have locations in time and space. Channels connect these locations and facilitate communication. Protocols regulate the communication between agents. The formal basis of a medium is a logical system, comprising the language for modeling the multi-agent system, as well as the language in which the agents represent their knowledge.