Sponsored by Ericsson phones and accessories . However, people now want their content on demand, and when they can't find it, they go look for ripped versions. We're never going to eliminate piracy, we just want to put them back in the dark. Today, they are doing it in the light, studios want them back in the dark. It might be impossible to push them back, according to Lisa Crane, managing partner for Media Venture Advisors.
Crane knows a bit about the affects of the digitization of music.
She also continues to serve as a paid consultant for the Recording Industry Association of America. So when she says that might not mean the sky is falling on the movie industry, she has some practical knowledge. But even if they did, I don't think that means that will allow there to be a bazillion pirates. Music sales haven't dropped, and with two billion music files on Napster, you would think that it would have. Send it .