Although compensation for starting advertising people tends to be lower than that in other marketing fields, opportunities for advancement are usually greater because of less emphasis on age or length of employment. Typical jobs in advertising agencies include the following positions. Copywriters help find the concepts behind the written words and visual images of advertisements. They dig for facts, read avidly, and borrow ideas. They talk to customers, suppliers, and anybody who might give them clues about how to attract the target audience s attention and interest.
Art directors constitute the other part of the creative team.
They translate copywriters ideas into dramatic visuals called layouts. They specify style and size of typography, and arrange all the details of the ad so that it can be reproduced by engravers and printers. A superior art director or copy chief becomes the agency s creative director and oversees all its advertising. Account executives are liaisons between clients and agencies. They must know a great deal about marketing and its various components.