Corporate clients are more sophisticated both in their knowledge and their choice of products. This is where Dell can play its strengths. It s a constant innovator. Firms place value on this because it lets them stay ahead of competitors. This quality control not only gives confidence to their consumers, it also provides reassurance to their software suppliers.
Corporate clients are less likely to demand bootlegged software.
Third, these corporate clients are the ones who have access to credit lines that are rarely found among end-consumers they will compliment the online business well. This is a brand, not just a box. Leverage that brand. What Dell brings to the table is an expertise that s been successfully tested in markets around. Roadshows and exhibits might be a good way to demonstrate the latest products and technologies.