Be the first means the first in your category. For example the general flower market is not avialable anymore, but niche flowers like a site not in my book that sells dead roses to be sent to philandering significant others was completely available and two smart people grabbed it. Be the best is something that can be quantified. The biggest inventory or the most content. Different is just that.
Dead flowers is very different.
And by the way, in perfect world you want to be all three. Join us at 2 p.m. Eastern next Thursday when my guest will be an old friend, Todd McIntyre, of Microvision. Todd's company, founded in 1993, is on the sharpest edge of the digital future. They call it a Virtual Retinal Display. Todd will explain all that and other bleeding edge technologies and issues next week.