This feature describes certain Web sites as they appeared on Jan. 6, 2000. It will not be updated to reflect changes later made to those sites. But when a site is Fluffy , poor or off-target content prevents the site from achieving its core goals.
Any Web site represents an investment of time, money, and other resources.
These resources are invested in the hope of achieving specific goals, such as informing key audiences, increasing sales, developing or supporting relationships, sharing resources, or improving or heightening publicity. In addition, a corporate or business Web site also represents the company itself. This makes sense. IF companies represent themselves effectively online, that is. Unfortunately, most corporate Web sites still are not as effective as they could be.