Along with that, ease of ordering, a strong sense of trustworthiness, and a host of other factors are also critical for turning both print catalog and Web store clothing shoppers into buyers. Their target market is more mature, affluent ladies, a group that we all assumed were not that comfortable with using the Web. There are detailed descriptions to accompany the products. The site reflects the quality of the merchandise, and in a way, is directed toward the company's target market. Linked selling on the site has increased the average order value.
Brands sold are likely to be familiar to the target market.
The site is very simple and clear to use. There definitely is a place for successful online clothes retail. It just has to be targeted at the right people, in the right way. These retailers sell through retail shops, catalogs, and the Web. The Web presents many disadvantages to a clothing retailer.