The answer is obvious to even the most inexperienced agent. While some companies lure sellers toward secret listings with promises of exclusivity and elitism, the fact remains that homes that are not well marketed and exposed to the most potential buyers will not fare as well as those that are. The listing company must work to bring the seller the most money the market will bear, in the least amount of time. That can't be accomplished when the listing company is more concerned about their own interests then those of their sellers. Like it or not, we are a country built on competition.
Competition creates opportunity and opportunity creates advantage.
Let's stop the practice of secret listings now. Marylyn B. Schwartz, CSP, is a noted expert in real estate and corporate sales training, team development, customer care and diversity issues. Cultivate new customers with the Financial Wire Written by Marylyn B. Schwartz Click here for a printer-friendly version of this article. Click here to translate this page to another language. Click here to e-mail this article to a friend.