Need issues to rally around to get public attention. Educate, educate, educate. We need to link the work of scientists with those who use the information. NB is exploring how its beaches are marketed, promoting nontraditional uses. The government should help people get involved with local groups.
Consumerism is critical.
Emphasize quality of life. Support Global Programme of Action Coalition work. Make sure everyone is on board, and that agencies in all jurisdictions represent a unified position. Members need to go back to their home agencies and make things happen. This includes federal partners.