I've edited manuscripts that explain one small point in four sentences. One secret is in the use of active voice. Many new writers are afraid of being taken as too bold or brash. Tell the reader what it is they need to know in as few words as possible. That cut the number of words from 19 to 14 and still provides the same information.
Active voice is more authoritative and is easier for the reader to understand.
It all boils down to just telling the reader what they need to know. Consider the following sentences. You have to consider the context in which the content is delivered. If you're sitting on a boat in the middle of a lake, I'm sure your audience will understand that you are baiting a hook to go fishing. Be natural in your writing and understand the context.