For instance, the gathering of testimonials is both crucial and basic to a speaking business. The ASM accreditation sets this process in place and creates a strong foundation for a new speaker. The second benefit is in the marketplace. With accreditation comes the ability to use the letters, ASM, APS or CSP, and the NSAA logo. As the logo and the accreditation levels are becoming more recognised in the marketplace, you will be seen as a person who is serious about speaking.
Accreditation carries with it an impression of professionalism.
It is a great marketing edge for your speaking business. A member who is employed by an organisation and, who, in the course of their employment, makes presentations to different audiences, may apply for ASM accreditation. University lecturers, sales presenters, managers etc. who make presentations to different audiences are examples. This provision applies only to the ASM designation. APS and CSP applicants must derive the bulk of their income from professional presentations they make as themselves or under the auspices of their own company or trading name.