The leisure traveler is not apt to be interested in frequent flyer programs, seat size nor pitch. Most consumers can understand simple marketing concepts. In travel, using only one segment of a restricted two-segment itinerary does not mean you will pay only half of the air fare. In fact, it's very possible to use only one segment and have NO refund for a two-segment, restricted airline ticket. Many consumers have launched their own websites in regards to strong feelings about passenger rights and the current status of the airline industry in regards to service.
Airlines set ticket prices based on what passengers at that time are willing to pay.
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