Companies can provide twenty four hour service, without having to pay employees around the clock. A company can rely on a web page to represent it correctly, without having to worry about an employee making mistakes or misleading customers. Finally, one of the biggest reasons companies love e-commerce is the information gathering that they can do, without any extra expenditures. For just a taste of what companies can see just from someone visiting their site, take a look at this privacy analysis of your internet connection. Customers like e-commerce.
Customers love e-commerce for a number of reasons also.
They enjoy the low cost associated with the company's small costs. Customers can comparison shop without feeling obligated to buy from any one company. Leaving home to deal with traffic, other people and pesky sales people can all be forgotten when a customer goes online to buy what he or she wants or needs. While companies and consumers are rushing to get onto the e-commerce bandwagon, many have not taken the proper steps in making sure their information will be kept safe. Even without buying any products, companies can keep tabs on who their visitors are, where they are from, what other sites they might be going to, and how often the stop by.