The North American Coffee Partnership between Pepsi-Cola Company and Starbucks Coffee Company introduces Mazagran carbonated coffee beverage into test market. Baked Lays is introduced. Frito-Lay and Sara Lee Bakery announce alliance to develop, manufacture and distribute baked goods. PepsiCo will introduce Lay's brand potato chips in 20 markets throughout the world. Roger Enrico succeeds Wayne Calloway as chief executive officer.
Consumers save points for merchandise.
International and domestic snack food operations combined into one business unit called Frito-Lay Company. PepsiCo, Inc. and Lucasfilm Ltd. announce the largest promotional alliance in entertainment history, linking existing and future Star Wars series with PepsiCo beverage, snack foods and restaurant brands worldwide. Filming of the world's first commercial in space. Cosmonauts shoot a large blue Pepsi can in orbit outside the MIR Space station. Pepsi-Cola is exclusive soft drink supplier to Canadian Airlines.