First, the highly fragmented, inefficient legal research and training industry lends itself particularly well to the ASP model. Legal training has typically been handled by already overworked in-house lawyers or by a firm that specializes in one area of law, such as trademark and copyright. That meant that several firms would have to be hired to cover all issues, and numerous sessions would have to be scheduled to reach an entire workforce. Build it, and they will come. LRN, by contrast, is using ASP technology to solve a business problem that already exists.
Customers understand the difference.
Harrington says the service is a cost-effective way to reduce the risk of legal liability and criminal violations. With LRN's marketing push, Seidman is trying to make sure that companies continue to think of LRN first when they're in the market for legal training. The McGraw-Hill Companies Inc. All rights reserved.