One person's opinions may or may not mesh with those of the couple. It also tends to cause the couple to follow their instincts less closely. The phone book can be a form of advertising for vendors, but has one benefit over other types of advertising. With a little bit of work on the couples part, this is a very easy and useful method of finding a vendor. I'll go over a few of the steps in the next section of this article.
Advertising is an effective tool for finding a vendor as well.
If you have to rely on advertising to find your vendor you should remember that the biggest ad doesn't necessarily mean the best services. You still need to insure that this is the right vendor for you. The reasons can be both good or bad. Always shop around no matter which form you use to find a vendor. I prefer to interview a vendor over the phone before I meet with them.