The University also manages a direct licensing program for those manufactures located in Wyoming. In general, the University of Wyoming will protect any mark, logo, design or verbiage that is representative of the University or any part of the University. Any products bearing the University of Wyoming marks must obtain a license before being offered for sale. These products must be licensed with the approval of a UW licensing representative. The University pursues the identification and removal from the marketplace of unlicensed merchandise.
All retail outlets are responsible for ensuring that the merchandise they sell is licensed.
All product ideas submitted will be considered by the University, however, no product will be permitted for use without the consent of the UW Trademark Licensing Office. The University is open to and encourages new ideas for products. Licensed manufacturers pay the University a royalty on all products sold bearing the University's marks. Surplus income generated from royalties is then directed toward scholarships and deserving or needy areas on campus. UW products sold, invoiced or otherwise provided directly to the University of Wyoming Athletic Department, for the purposes of internal use and not intended for or used for resale purposes, shall be exempt from the collection and submission of royalties by licensees.