From a very early age, we are bombarded with advertisements. Commercial jingles replace nursery rhymes and ring in our heads. As we grow older, the never-ending onslaught of advertisements continues to prey on our insecurities. We are told that certain products will make us hip, happy and sexually desirable. This leads to an insatiable appetite to consume.
Consumerism is a major factor in the degradation of the earth.
It's no wonder that we hear stories of overflowing landfills and that the planet sometimes seems beyond repair. If my generation ever hopes to reverse this sorry state of affairs we'd better rediscover the environmental awareness that we once had - back when we belted out tunes in the school auditorium and took our activism seriously.