About 23 percent said those types of items were their preference. Cosmetics and toiletries, clothes, movie, theater or concert tickets, and CDs and videos followed close behind, all achieving scores of 19 percent or higher. By contrast, banking via the television was attractive to only 9 percent of those surveyed. Consumers are adopting this technology primarily as an entertainment service, and t-commerce comes as part of this package. Gaydon also said that t-commerce was attractive to consumers because they need not make an additional investment to become interactive, nor do they need to learn to use a new technology.
Age also plays a role in the t-commerce study.
Forty-two percent of respondents over age 50 expressed an interest in purchasing items via iTV, while only 25 percent of those between ages 18 and 34 expressed interest. The type of product was also important. For instance, relatively few said they would buy groceries via television, but many said they were interested in buying books, CDs, or tickets. Copyright 2001 INT Media Group, Incorporated All Rights Reserved.