It can also be an opportunity, a compelling challenge to exceed our current best effort. In either case, honestly spell out the consequences of continuing as you are, and the rewards for moving in new directions. With Your Customers Get in touch with your customers to learn why they are, what they expect from you, and how they thing you are doing. Customers are the lifeblood of any organization. Without their input, uninformed decisions about products and services will lead to costly disasters.
Customers are internal as well as external.
Building internal customer relationships leads to more comprehensive problem-solving within the organization, better cooperation between functions, and higher standards of performance. For example, all employee are customers of the Human Resource Function. Manufacturing is a customer of Engineering, and Sales is a customer of Marketing. None of these internal functions can operate on its own. They are dependent on knowing the expectations and getting feedback on their products, services, and performance in order to build strong and responsive internal relationships.