A given report may be too detailed for consumers but overly simplified for health plan representatives. Presenting your results in words that are familiar to that audience is essential. To get attention, results must respond to audience interests. Likely Uses . Format and graphic presentation .
Different audiences are accustomed to differing amounts and kinds of information.
Some audiences will easily review dense, multipage texts. Others get most of their information from electronic media and will respond more readily to interesting graphics and colorful presentations. First-time performance measurement results typically reflect the process of learning about the unexpected and dealing with the unanticipated. Many performance measurement practitioners recommend that the first year be defined as a pilot year, without public release of measurement results. Providers or plans welcome the opportunity for a practice year without adverse consequences.