In this article, we take a look at how the vendors compare in these areas. In next week's issue, we'll review each product individually. The evolving E-commerce platforms are making it easier for business users to play a role in developing and owning applications. This isn't to say that the products are already highly evolved in these areas. On the contrary, most of the vendors know what they need to do, but they have a significant amount of work ahead of them in order to effectively deliver on their plans.
Content management is a key requirement for any E-business initiative.
Content management is an application service that gives companies flexibility in controlling the information that users access. It enables businesses to better target, acquire, and retain customers, and it fosters customer loyalty through presentation of valuable, dynamic content. An effective E-commerce platform needs to be able to manage all of the content that may be presented to users as part of the application. This includes file assets such as documents, pages, graphics, text, and even business content such as contracts and invoices. Content can be provided by users in the form of feedback about services or reviews of products.