Under Search123's unique banner program, the cost of the click is dynamic and set by advertisers, who bid on keywords. The banner program will augment Search123's core CPC search engine business. Still, the real estate on Web pages remains available. Our banner campaigns are offered on a targeted CPC basis, where the market sets the price and we get paid only on a click-through by a qualified lead.
Banner ads follow the same pricing model as the company's search listings.
Advertisers establish minimums and maximums on their keyword bids, paying only what each determines a click-through is worth. The Search123 search results page features three button and two banner ad positions, each of which is priced according to client bids on keyword listings on that search results page. Using this method, the click-through price will be dynamically set by the market, in line with Search123's pure market model. Search123's goal is to continually find new and innovative ways to assist clients in the quest for qualified leads at fair prices. The company maintains a relentless focus on helping merchants make the most of their online advertising experience.