This paper teaches you to collect, organize, and publish to your web site answers your customers need. Jupiter Communications Inc. The Internet's price transparency has meant that, for now, loyalty takes a back seat to bargain-basement prices as a shopping motivator.
Consumers driven by low prices tend to be unprofitable.
Coupons, though, appease the consumer's desire for a deal while building brand loyalty. But consumers need to divulge enough information so they can be targeted for relevant promotions. CoolSavings and MyPoints are two examples. They boast 9 million and 14 million registered users, respectively. Registration is simple.