The Extension agent serves to facilitate communication between a number of people. This technique yields a higher probability of identifying the problem and finding a solution than does direct assistance. Similar to a team approach, a member of one linking firm is more likely to see the root issue and perhaps someone else may know how to make improvements or fix the problem. By constructing an accurate and current database of information, it is possible to review conversations and meeting notes. Database information helps with follow-up and helps agents refer people to appropriate sources.
Databases can help screen information specific to one type of company.
Using flexible database marketing means sending the announcement only to firms making a finished product. In manufacturing, one firm's by-product or excess capacity can be another's treasure. Picture vertically integrating a combination bait shop and sushi bar. It would be environmentally friendly, trendy, organic, and nothing would be wasted. Face it, making raw fish appealing to pocketbook and palate is an art form.