Gary Poster, with essential assists from Galyn Norwood, Phiroon Phihakendr, Jose Quijada, Pavandeep Kalra. You can receive a free newsletter by e-mail.
Direct mail allows a targeted campaign with quick results.
But if you've done your homework and what you have to say hits home, then chances are that the right consumers will not only read your mailing, but will buy your product. Ah, the beauty of direct mail. At its best, it's an efficient, personal, actionable and easily measurable way to reach an audience that will be receptive to your pitch. 2001 Time Inc. All rights reserved. Reproduction in whole or in part without permission is prohibited.