Reject any attempt to break down the clear distinction between advertisements and editorial copy. Advertisements intended to imitate or exploit an editorial product, should be turned down, as should advertisements undermining trust in the editorial integrity and independence of the press. Protection of copyright is an essential ethical norm. Overt and covert plagiarism, internal and external, is an inadmissible breach of this norm. The same goes for the work of a journalist as of a person of another profession.
Authorial titles are under protection.
It is not allowed to retouch the texts or to use materials and works without consent of their authors or to exploit another's journalistic authorial ideas.