Wood blinds and shutters have a charm and a feel that works with nature. It is bringing the feeling of the environment back into the house. Consumers appreciate the quality look of wood blinds. Wood blinds are higher priced, higher margin items that appeal to upscale consumers. Many homeowners do not mind investing a little more for the real thing.
Consumers invest in wood blinds and shutters much like a furniture purchase.
The price-value relationship has replaced price alone as foremost in the minds of today's consumers. Wood blinds and shutters outlast most other types of window treatments. Wood blinds do not bend. Wood slats are easier to clean than thinner aluminum slats. Wood blinds and shutters come from a renewable resource.