You never spent a dime on advertising. That's true, but my competitors did. 15 percent commission. A belated advertisement for a line of goods that has been permanently discontinued. The principle reason why the businessman has come to inherit the earth.
Advertising is the mouthpiece of business.
Advertising moves the goods. It pays to advertise. If you think advertising doesn't work, consider the millions of Americans that now think yogurt tastes good. You can fool all the people all the time if the advertising is right and the budget is big enough. The first explorations of space and time were not by the astronauts, but by advertising.