This recognizes that painstaking execution is the only assurance of strategic attainment. The success of most ventures can be largely attributed to their meticulous concentration on the details of the operation. Here is where the emerging business can often discover an important competitive advantage. The emerging business has the substantial advantage of being human rather than institutional. This can offer us a critical edge.
Customers are the lifeblood of every enterprise.
And we must strive to know their customers as well as they do. This demands developing the closest possible personal relationships with our customers. It is essential that we listen to our customer carefully, and that we hear and respond to what we are being told. Quite commonly, customer concerns and dissatisfactions may not be articulated fully. Our increasing understanding of the customer's operations may reveal to us that our conventional packaging or delivery lot size are presenting the customer with avoidable inconveniences.