Recognizing the key factors influencing marketing can give you significant control over market time. Location Location is the single greatest factor affecting value. Neighborhood desirability is basic to a property's fair market value. Competition Buyers compare your property against competing properties.
Buyers interpret value based on available properties.
Timing The real estate market may reflect a Seller's market or a Buyer's market. The number of Buyers currently in the market may be affected by the time of year, weather, and the economy. Condition Property condition affects price and speed of the sale. Optimizing physical appearance and advance preparation for marketing maximizes value. Terms Local market rates are most likely to be used by Buyers.