This was the point I was making. I am not naysaying projects like Enhydra, but just stated that they are not as directly useful for bringing the masses to the platform. There are just certain things that are harder to market than others.
Applications make platforms easier to market because it shows off the power.
Showing the same people benchmarks of hello world and template renderings generally do not have the same effect. Actually there's an exception to this rule. Look at Zope.