Their messages reach millions of people. They are the persuaders, the artists, the sellers. 2 Microsoft captured the essence of marketing communications with just few words. Advertising told the story. It's the big idea, the concept that penetrates consumers minds and hearts.
Advertising makes chihuahua lovable, moving less stressful, and frogs talk in syllables.
Now you can learn how they did and how you can do it better. The business of advertising uses innovative marketing and communication. It is both a science and an art that involves setting objective and developing strategies, quantitative and qualitative research, critical analysis and imagination. Advertising gets the right message to the right people at the right time to move products and services every minute, everyday in every way. Career paths include account management, consumer research, media planning and sales, copywriting, art direction, broadcast and print production, international and intercultural communications and, of course, the dynamics of the World Wide Web.