A full-time work experience in business normally done in the summer. Six semester hours are granted. MKT 4100 . Marketing Management . S. An integrated course in marketing, systematically oriented with emphasis on the marketing mix, the formulation of competitive strategies, and special attention to market analysis, marketing information, and sales forecasting.
Case analysis is stressed.
MKT 4230 . Distribution and Transportation Management . An analysis of the subsystems of physical distribution including transportation, warehousing, inventory control, material handling, industrial packaging, order processing, and location analysis. MKT 4250 . Marketing Research .