OFT Foreword English Foreword by the Director General Making markets work well for consumers is what the OFT is all about. The wide range of work that we are doing towards that goal is set out in this Annual Report. It is my first Report as Director General, and in this foreword I want to explain the strategy that drives what we do. Markets work well for consumers when fair-dealing businesses are in vigorous competition for custom.
Consumer power is the power of confident choice.
The OFT's job is to strengthen the grounds for consumer confidence and, through competition, the power of choice. Markets will not work well for consumers unless they also work well for businesses that are good at providing what consumers want. The OFT's prime targets are businesses that exploit consumers - for example, by rigging markets or trading unfairly. Markets that work well for consumers are, moreover, essential for good economic performance generally. Competition spurs productivity.