In the world of advertising and marketing, corporations are constantly fighting to rise above clutter to position their company as the one that consumers will ultimately support through purchases. Clutter is produced by the never-ending proliferation of commercials and messages that are transmitted via television, radio, the Internet, print ads, introductory offers, special rates, direct mail, etc.
Consumers respond to products that carry an emotional attachment.
If a majority of consumers would switch brands or retailers to associate with a better cause, just think of how important it is for your club to be relevant in your service projects. Target employees donate more than 170,000 volunteer hours to more than 5,000 projects in their home communities on an annual basis. To determine a cause, the company surveyed shoppers nationwide who identified education as their number-one concern. As a result, any Target shopper with a store credit card can designate a local school to receive a percentage of his or her purchases. To add a local school to the program, contact your local Target store's manager or customer service department.