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Contestants win by matching three like symbols.
But the real winner of an eZscratch promotion is the client, who benefits from increased Web site traffic and the opportunity to build an opt-in customer database for future marketing purposes. According to RealTime Media Product Manager Eric J. Frank, Instant Win games are gaining in popularity because there is an overall feeling that sweepstakes are getting a little stale in the promotions market. Sweepstakes have dominated the online promotions market, but companies are now realizing that Instant Win games provide the best interactive consumer experience. In addition to being less costly than custom Instant Win promotions, eZscratch also saves time at every stage of the development process, from conception to launch, because all of the elements are already in place, and the promotion can be assembled in less than a day. All a client has to do is create a theme, provide the prizes and wait for bonding approval before launching an eZscratch Instant Win promotion.