Andromedia builds systems to monitor website traffic and help sites personalize marketing pitches to visitors. The number of online shoppers continues to increase at a healthy clip, and companies are spending more money than ever on online advertising.
Customer service is the name of the game for e-commerce sites.
And it's even more important for Web-based businesses. But today's customer-relationship management products fall short. The FTC checks in with a Web site that makes available all of its written opinions and reports regarding the Internet and e-commerce. You can get all those today, but they miss the boat. The friendly Web pages of bookseller Amazon.