The world is a global village. With this in mind, the anthropology of business continues to increase as businesses forge into unknown territories. Read below to find good web sites that illustrate anthropology in business in action.
Anthropology brings several strengths to business.
One is the participant-observer approach to research. This emphasizes looking at what people do in addition to asking them what they do. Survey research can be affected by perceived power relationships with the corporate hierarchy so that people's responses are affected by what they think is the goal of the research. The participant-observer approach involves working with people over a longer period of time. The outcome of an anthropological investigation of a corporation often focuses on cultural factors that interfere with productivity or job satisfaction.