Second, the Publishers' Clearing House sweepstakes after the game is more interesting to people than the game itself is. I remember about two years ago that the person who had won the ten million dollars was not home, and everyone was interested to see if he would get home or not. He was probably our partying and did not know he had won. All that excitement had more flare than the game had. I f anything tops all the hype of the Super Bowl, then it is the commercialization.
Commercialization probably makes up for about seventy percent of the game's hype.
Statistics actually show that the commercials were more watched than any other part of the Super Bowl. Super Bowl commercials tend to cost about five to ten times as much as ordinary air-time and are usually controlled by large corporations, like Pepsi Corps or General Motors. During football season, all the products claim to be sponsors of the Super Bowl that year. Also, the players in the commercials are probably making more off of the commercial contract than they are off of their own players' contracts. Worst of all, the commercials are still more interesting than the game.