This article will help you learn the most common surveys pollsters conduct, how they write questions for opinion polls, how they choose a sample , and how they account for potential errors in their results . Politicians running for office want to know if voters recognize their name.
Candidates usually begin their campaign knowing what issues are important.
But focusing on the issues important to voters is key. Issues important to voters are also important to pollsters, as well as the beliefs and attitudes that shape voters' positions. Issue preferences show differences in policy options, underlying attitudes reflect voters' values regardless of specific policy proposals. Knowledge or Beliefs. Often pollsters want to gather information about topics or events important to the electorate, such as a rival candidate's improper behavior.