It wasn't always so easy. When I worked at the Herald-Post in 1970, type was set in hot metal and laid by hand into steel frames. Each letter of a headline had to be counted to make sure it would fit in the frame. Changes were monumental efforts involving a backshop full of heavy iron. Today the challenge for graphic artists is maintaining consistency.
Computers can easily shrink or expand type to fill any space.
But if you aren't careful, every page will look like it came from a different publication. For a weekly like ours, having so much graphic design firepower on board is highly unusual. We just didn't think El Paso Inc. would succeed without a consistent, distinctive look, and that's what our design group tries to provide. And we're not done yet. I think you'll enjoy what's coming.