We are saying that we would rather have the item than the money. The person selling the item would rather have the money. The process of trading goods, services and money takes place in what economists call a market . In the market process some people are trying to buy the item and others are trying to sell the item. Buyers are called consumers.
Consumers like to see low prices so they can buy many items with their limited funds.
Sellers are sometimes called producers. Producers must pay for materials, workers, tools and transportation. Producers like to get high prices for the item they sell so they can earn a profit. They want to have lots of money left after paying their expenses so they can buy many items they personally desire. If you want to learn more about the market system look for information on the and the law of supply .