Unlike a printed newsletter, your production and distribution costs are virtually zero, so you have a lot more freedom about what to write and how often to write it. We'll see examples later. Sure, it's cheap to produce and distribute, and you can reach thousands of readers at the touch of a button, but it's not all beer and skittles. If you're not willing to put up with these problems, then STOP NOW . It's better not to start than to end up with an electronic millstone around your neck.
Businesses write newsletters for different reasons.
Before you write yours, have a clear idea which of these benefits best suits you and your business. Not all of them will apply to you, which makes it even more important for you to know exactly what you're trying to achieve. Your newsletter demonstrates your expertise in your field, reassuring current customers and attracting new customers. Your newsletter shows that you have enough confidence to put your thoughts, ideas and suggestions into writing. This puts you way ahead of most of the others.