While child pornography may only be a minute proportion of the material available on the Internet, that does not lessen the grave nature of the abuse and the need to respond. Apart from child pornography there is much content that has the potential to exploit children. Moreover, it is undeniable that vulnerable children who do ill advisedly look for such material will find it with ease. Some children with e-mail addresses have received unsolicited direct mail inviting them to access pornographic sites. But the concern for children's safety extends beyond pornography to other material where children may not understand the context or realise the danger.
Children are already targets of advertising in conventional media like television.
This provides scope for companies to bypass parents and exploit children. Illegal and harmful contact Chat and e-mail are exciting communication methods for children. But contact can also be made by exploiters. In a recent case an employee of a major online company lured a child to a location on their own. Web sites advertise under age girls for sex tourism.