In the aftermath of its recent stock swap merger with PCWonders, BuyItNow, Inc. has been refining its focus from having 14 broad horizontal online stores selling everything from cosmetics to clothing to concentrating on selling computer and consumer electronics products online. The combined web site offers 120,000 products, including hardware, software, and even the latest personal digital assistants.
Discounts are available to students and to high-volume buyers.
Products typically ship within 24 hours, due to a very automated backend. He went on to say that BuyItNow keeps marketing expenses low because of partnerships with NBCi, among others. BuyItNow boasts a 96 percent fulfillment rate, which is helped by employees periodically checking each day whether products are still available. When reserved virtual inventory or actual inventory in its two warehouses runs out, employees remove those product ads from its web site. BuyItNow's high-volume sales consist of 80 percent to individual consumers and 20 percent to businesses.