Also place business-card holders in every exam room and on your reception counter. Give clients a business card every time they visit, whether it's for a medical appointment, food purchase, or prescription refill. They may toss a card or two, but if one ends up in the hands of a potential client it could mean hundreds of dollars in new business. Put a sign on your reception counter, along with a business-card holder. Now all the practice needs to do is add a full-sized business card holder below the sign to complete the message, but most do not.
Clients often take one or more cards to pass along to friends, so think about it.
Host a client appreciation dinner. Invite your top 10 clients who refer the most new patients. This annual event will make them feel part of an elite club and lets you express your heartfelt appreciation. Choose a nice restaurant with a private dining room where you can have an intimate gathering. Ask key staff members to attend so they can mingle with VIP guests.