Emphasis on competitive marketing strategies including sales, advertising, and promotions. An introduction to basic wine knowledge that, together with wine tasting, enhances student understanding and appreciation of wine and its place in our culture and heritage. Restricted to students 21 years of age and older. In-depth study of current topics in hospitality administration. 1,000 hours of satisfactory, acceptable work experience in the hospitality industry.
Discussion expands and integrates the work experience to enhance management decision-making skills.
Report and supervisors' evaluation required.