However, adults did not like the Super Muffin when it was served as a loaf instead of the typical round shape. Children, on the other hand, liked the loaf muffin better by a margin of two to one. They picked it because it was different. A large percentage also thought that it was a larger portion size, even though both muffins were the same weight. Adults want a muffin to look like a muffin, but they don't mind changes in texture.
Children are finicky, but they're very true to their beliefs.
Even though the taste panel may not like something, certain ingredients must remain in order to meet USDA requirements. This can make creating new products a real challenge for the research kitchen. Sometimes finding out why children don't like a product is like solving a mystery. Once we developed a product, and the children really disliked one of the spices. In order to pinpoint the spice, we had to remove each spice and have them test it again.