Regional color concepts will ultimately expand and change. Out of this cross-cultural exchange, a new collective color consciousness will emerge. The American popular culture is more dominant than ever . . . Specific Color Effects Warm colors are referred to as high arousal hues. Red creates the highest arousal threshold.
Any design done in red takes on a red persona.
The person buying the red sportscar subliminally believes that he or she will be magically transformed into a sexy, dynamic and daring person. Colored lighting can also effect behavior. Studies show that people will gamble more and make riskier bets when under a red light as opposed to a blue light. Studies conducted several years ago showed that pink had a subduing effect on violent prison inmates. The findings indicate that women resisted stereotyping and men were more swayed by the power of suggestion.