Without the marketing muscle of a major label behind it, SWAG isn't counting on much radio support. And the band knows its brand of pop music isn't hip. SWAG seems destined to remain a second job, with somewhat of a revolving cast. Because of Cheap Trick's touring schedule, the band has performed as much without Petersson as with him. And Reynolds, Coomer and McFadden are all committed first to their other bands.
Artistic freedom is the result of that arrangement.
SWAG is not trying to be part of the whole music business machine.