Additional material is available on the Web site, including music downloads and DJ tour schedules.
They wanted something no one has ever seen before, and that's just the direction we like because we get to execute some of the wild ideas we've been working but rarely get to use. EyeballNYC art director Tatiana Arocha leapt at the opportunity to find inspiration in Japanese cartoon styling. EyeballNYC creative director Limore Shur suggested the DJ characters be created in 3D and placed next to hand-illustrated renditions, which were animated and composited in Adobe After Effects. We are developing our own style as we go, drawing on different sources and building on the visual vernacular of each musical genre. We took aspects of their real lives and personalities and turned them into something fantastic, but we weren't going for the standard interpretation of what makes a superhero.