We set out to create a new personal marketing system for top producers that fully tapped the enormous potential of the web. Today there are tens of thousands of brokerage sites online, and considerable debate regarding how best to find Internet success. Much discussion concerns site design, but Nicolaides has a different perspective. It should be professional, modern, and complete. To get a return on a website investment, the Realtor needs visitors, as many as possible.
Brokers can win the numbers game with a combination of strategies.
Promote sites off-line through ads, farming, and on printed materials. Use meta tags and register with leading search engines. Post listings with state and local MLS services. Appear on realty franchise sites. Change site content, perhaps weekly or monthly.