The methods, policies, costs and problems of the producer, middle man, consumer, and industrial user are studied. The purpose of the major in marketing is to acquaint the student with the basic character and scope of marketing and its primary role in business operation.
Courses provide experiences in problem solving and management decision making.
Some courses may fulfill requirements in multiple areas. Electives in the first two years should focus on gaining additional exposure to the social and behavioral sciences, and on improving communication and analytical reasoning skills. Students who enter FSU without an AA from a Florida Community College must meet FSU Liberal Studies requirements and the Gordon Rule Writing requirement. All students should complete the Prerequisite Coursework requirements as part of their first two years. See page vii for a more complete explanation.