SRA Annual Meeting Abstract of Meeting Paper Society for Risk Analysis 1998 Annual Meeting Audience Seeking and Processing of Information about Risks to the Great Lakes Ecosystem . This study applies a model of risk communication to audience seeking and processing of information about risks to the Great Lakes ecosystem. A person's beliefs about information-carrying channels were also expected to affect seeking and processing. Data were gathered as part of a sample survey of adult residents of two Great Lakes cities. Results show that SN is associated with higher information sufficiency drives, as are ecological attitudes.
Affective response is unrelated.
Furthermore, higher sufficiency drives are related positively to the adoption of systematic information processing strategies and negatively to the use of heuristic strategies to gather information about risks to the Great Lakes ecosystem. Channel beliefs are also related to the processing strategies employed, but capacity is not. Work supported in whole or in part by the Agency for Toxic Substances and Disease Registry.