Write a letter, make a personal phone call or even, god forbid, go to actually see someone face to face. The Eleventh Commandment 11. Welcome to the World of Electronic Commerce. It's easy, it's almost free. Media people are driven by substance.
Content is king.
They are constantly on the look out for new information and ideas of interest and importance to their readers. E-mail is becoming a frequently used technology to acquire current information direct from the source. Some journalists prefer e-mail press releases to paper, faxes and the telephone. Some are kicking and screaming as they are dragged into the 21st century. Many use it to supplement their ordinary business communications and to avoid phone tag.