Choose your charity You must establish a relationship with the charity of your choice before any promotion begins. The most common failures in CRM efforts stem from not knowing your charity, and failure to properly assess the purpose and objectives of your cause-related campaign. Look for natural relationships. Increased sales Increased visibility Increased employee involvement Better corporate morale Enhancement of corporate philanthropic efforts 3. Seek partners with missions relevant to your customer To be effective, your target consumers must understand the purpose of the charity and agree with its mission.
Customers are more likely to respond when they are involved with the charity directly.
Partner with professionals Make certain your charitable partner operates in a professional manner. The image of your corporation is at stake, and is linked to the image and actions of the charitable partner. Do not develop a campaign where only your corporate goals are considered. Include your charitable partner in every decision and at every creative meeting. Have them detail their expectations and goals.