Make your site look like it was made by a pro. So get your site designed by a pro or invest some time learning how to make it look good by yourself. If you feel you are weak in this area, take time to learn. If it came to you that easily, there's a good chance it has come to dozens of other writers as well. Rather than passing along information about product benefits and brand propositions, communication is used to help identify customers' needs, provide solutions, facilitate dialogue and build relationships.
Communications can no longer be an afterthought once the product is developed and the price is set.
Its traditional role of crafting a facade of smoke and mirrors through advertising imagery and publicity stunts is history. Every point of contact with customers and stakeholders has to be leveraged to communicate the value proposition of the brand. It's like riding a bicycle Paul and Sarah Edwards, columnists and small business experts, describe marketing and building your business as like riding a bicycle. Then you coast for long stretches, pumping only periodically to keep your momentum from lagging. If you come to a hill, of course, you have to put in some extra effort, but not nearly as much as you would if you had gone into the hill without any momentum.