The first screen of each page Navigational tools graphics, text, frames Consistency Remember to put the most important informational elements in the first screen because some visitors have no more than four inches of screen real estate. Also, limit the home page to no more than two or three screens worth of material because people don't like to scroll forever and ever. If it isn't important, then it shouldn't be on the home page. It probably shouldn't be on any page, but with subsidiary pages there is a little more space to maneuver.
Buttons Imagemaps A button is any graphic that's a link.
Any time someone clicks a button they should be taken to another page. Buttons make powerful navigational tools. Use them carefully. When you're using graphics on a page make sure people don't confuse them with links. An imagemap is an image that is treated by the browser as a navigational tool.