The authors touch on issues of PR, marketing, content development, content management, information marketing, and others suggesting that online marketing is difficult due to this convergence of disciplines. Feature describes viral marketing and its tremendous impact on Internet business development. Interview with the permission marketing guru. Article addresses the inherent problems in the consolidated market of Web site design shops and systems integrators. It points out that marketing and IT must coexist to be successful in online development.
Article describes the merits of network integration strategies for all companies.
This article tackles this issue head-on. Using the music industry as a case study, this feature presents a brilliant history of intellectual property copyright and its impact on business - and democracy. All rights reserved.