Marketing facililtates exchange. As such, marketing is at the heart of all business activities. Marketers create value for a firm's stakeholders by taking the customer's point of view and creating unique combinations of products and services, pricing, distribution, and marketing communications. When a marketer is successful, that bundle of benefits will so uniquely fit the needs of its customers that a competitive advantage is created.
Customers are happy and remain loyal, and the firm makes a profit.
With customer long-term satisfaction at the core of today's business philosophy, strategic marketing knowledge drives the firm's interaction with its customers. All aspects of a firm's relationships with its customers are encompassed in the field of marketing, which gives marketing the broadest scope of career possibilities in business today. In a sense, marketers are the front-line troops for any business. Marketers are at work in internet marketing, wholesaling, retailing, service companies, nonprofit and government agencies, advertising, public relations, marketing research firms, and manufacturing, doing new product development and brand management. If you're interested in understanding customer needs and developing ways to satisfy those needs to create a profit, then marketing is your field of study.