Better still, you must enlist the support of everyone you know to help you toot your horn. In exchange for their support, you must freely and gladly reciprocate. I never believed in luck until I got into the business of speaking. These speakers and trainers were simply in the right place at the right time and they were ready to shine at precisely the right moment. Successful business is based upon relationships .
Connections are all that matter.
Unless you're searching out your buyers with a magnifying glass and making yourself known to them personally, your chances of making it in this business are close to nil . Learn to master the art of free or low cost marketing and publicity and stay in your buyers' faces. Repetition creates familiarity and familiarity creates new buyers. Sure your expertise or product might be generic enough to appeal to every organization on the planet. But generic marketing yields generic results.