Issues of diversity in the workplace will be discussed. This course introduces the student to sources of data and techniques used in gathering data, analyzing data and turning it into effective information that can be used by the organization. It also addresses how to present that information to senior managers and others. Elective courses are listed as follows and are not offered every term. Course Descriptions APM343 Business Advertising 3.0 Credit Hours Acquaints the student with the role of advertising, setting objectives, directing the message, selecting the appeals, and appropriate media, and determining advertising budgets.
Advertising is used to inform, persuade and promote.
3.0 Credit Hours Presents a realistic and practical approach to professional selling. The student will learn the basics of a sale from prospecting to closing, and will introduce sales strategies, tactics, and ethics. 3.0 Credit Hours Provides knowledge of project magement tools to start a project, establish goals, and stay within cost and time parameters. Project Management differs from management in that projects have finite life cycles and frequently need resources on a part-time basis. 9000 Standards 3.0 Credit Hours Introduces the student to the selection and use of appropriate international standards.