Demographics is the study of population characteristics and changes.
Psychographics is the study of the values, behavior and lifestyles of persons included in a demographic analysis. Church Growth Analysis is an evaluation tool based on the statistical performance of a church over a ten-year period. Understanding the demographic profile of your community can help you identify which outreach ministries are most appropriate for your church. The more you and your leadership understand your church and your community, the more effectively your church can contribute to fulfilling the Great Commission. In a church growth analysis we take the figures you provide from the major programs of your church over a ten-year period, and translate them into visual, graphic representations to reveal the developing demographic trends within your church.