Although these types of customers might seek your counsel, it does not necessarily mean that they place a high value on the expertise you offer. The most profitable business will come from clients who appreciate the value that you offer. You offer clients an entire package, the components of which are both tangible and intangible. Any client who treats you like a financial transactor instead of a financial planning expert views you as a commodity, not a valued service provider and may migrate to another financial planner simply because that person offers products and services for lower fees. The Client Does Not Share Your Financial Planning Philosophy .
All clients are different.
They all have their own level of investment risk with which they feel comfortable and secure. Be leery of a client who seeks your counsel and then makes decisions that are in opposition to prudent financial investing strategies. This is a client who is shortsighted and is looking for quick, short-term financial gains. As you surely know, that type of approach goes against the entire philosophy of sound financial planning. The Client Does Not Need Most of Your Products or Services .