Also, vendors targeting world markets need to brief analysts in all key geographies. This often includes smaller, local firms as well as the regional offices of large firms. Analysts need vendor briefings in order to do their jobs. Chances are, most have never attended a single briefing by your organization. From a research perspective, briefings are only one data point for analysts serious about industry research.
Analysts review and compare vendor responses to research surveys.
They check their internal knowledge base as well as vendor websites for recent product information, downloads, fixes and press releases. They review recent coverage in media, newsgroups or forums. They weigh many data points to analyze a vendor's direction and ability to execute. Successful briefings result in favorable analyst reports and press quotes. Successful briefings achieve several objectives.