Evaluation of the briefings and websites will be based on demonstrated knowledge of the subject matter, quality and content of the presentation, and quality and content of the supporting website. For your presentations, you should keep in mind the time limit. Therefore, at the conclusion of your presentation the audience should have an introductory understanding of the topic as well as an interest to explore your website for further clarification. A well-prepared presentation will complete in the allotted time and will not try to present more information than is necessary. Aesthetics - Websites are a predominately visual communication medium.
Appearance has a strong impact.
The site should be visually appealing but not flashy. Remember your target audience. Use graphics, enough to be professional but don't overload. This not only clutters a site but also makes it much slower to load. Links can be incorporated into the text and can be listed separately as references.