Surveys specific MIS tools such as simulations, planning, programming, budgeting system, flowcharting, and cybernetic theory. This course is designed to provide the student with an understanding of the planning and controlling of the total flow of materials through an organization. Topics to be covered include purchasing, quality assurance, sources of supply, international buying, contracts and pricing practices, negotiation, make or buy decisions, institutional and government purchasing, legal considerations, computer-based systems, traffic, receiving, storage, and control of materials and final products so that the usage of personnel, facilities, and capital is optimized. Case studies will enhance the learning objectives. MGT 304 Marketing Research Students will learn how to scan the environment of changing marketing conditions in order to identify specific marketing opportunities and marketing problems.
Discussion focuses on how marketing research fits the decision-maker's needs.
This course explores marketing across national boundaries and within foreign countries as well as the coordination of marketing in multiple international markets. It examines plans, strategies, and tactics that are developed to cope with the problems and opportunities presented in the international arena. The student will be exposed to the unique challenges and the decision-making processes that are integral to marketing on a worldwide basis. The course will include readings, lectures, discussions, cases, reports, and presentations. The basic premise is that management of a multinational corporation differs in many ways from that of a firm doing business within the boundaries of just one country.