Smart Selling provides some real meat on the how's of successful selling. The way the material is written and presented makes me stop and think how I am applying the daily lesson to my sales life. States John McMahon, President. He'll take a specific lesson and use it as the basis of a conventional sales training session with his staff. This is complicated by the fact that sales people need more training as they did in the 1970's and 1980's, but are getting far less.
Customers are more demanding and sophisticated, while competition has become much more intense.
This lack of sales training leaves companies at a distinct disadvantage against better trained competitors. Businesses, regardless of their size or number of employees, can now afford this alternative and affordable method of daily training. Dr. Bednarz stated, Providing comprehensive daily training arms employees with the critical information, skills and motivation they require to perform competently, effectively and efficiently. Daily training works effectively to reinforce skills, teach new ones, and maintain a critical focus on applying concepts and techniques which motivates and greatly improves overall performance. With a just a small investment in time and money any company now can develop the critical sales skills their sales team needs and the market demands.