The Interface Between Trademarks and Advertising Before the NAD Slogans and trademarks are critically important marketing tools. They help to define brand identity, communicate a consistent level of quality to consumers and help to distinguish products from one manufacturer from those of another.
Catchy phrases can help consumers appreciate the nature of a brand.
Trademarks and slogans, however, sometimes can carry implications concerning the brand and, in some cases, can imply representations concerning the nature of quality of a product or service. The following cases demonstrate how the NAD approaches these cases from an advertising perspective. The NAD has grown into a widely used and successful forum, and has developed its own common law jurisprudence. Advertisers must be careful to tailor their claims in accordance with their substantiation. Inc. CARU reviews and evaluates children's directed advertising in all media.