Businesses providing delivery need to invest in an order fulfillment and delivery system sophisticated enough to get orders out the door and on their way to customers within a short time frame. They need to offer customers the capability to order online or by phone. For all the fanfare, ordering via the Internet still comes second to ordering via the phone. Market effectively Marketing is key. E-commerce has become a crowded market that favors leaders with established business models and brands.
Companies have to start thinking like their consumers, rather than their investors.
Many e-commerce companies blew through tens of millions of dollars with broadcast advertising campaigns that had to be very inefficient in terms of customer acquisition. Much of this occurred at a time when perception of leadership in a space was fueling company valuations. Companies need to go back to proven tactics that build educated awareness through message frequency. Perfect your business model Start small. But if these companies can start to get those elements right on a small level, then they'll be better poised to grow.