Not all businesses have been evaluated. We are adding to the site daily. The recommendations are based on as many factors as possible. They include, but are not limited to, actual consumption of the businesses' products or services, interviews with customers and references, research into local associations, and of course, input from web site visitors. Input from web site visitors is highly valued, but not blindly trusted.
All input is checked out for truthfulness and honesty.
All consumer rating services are by nature subjective. Thus, this web site does not attempt to construct arbitrary rating structures. The business or individual is either recommended and listed, or it is not on the site. The value of this web site is dependent solely on the reputation earned by the quality of the businesses and individuals listed. However competent, knowledgeable, and motivated an individual or business may be, mistakes do occur.