Choose a few advertisements from magazines, and discuss with them what makes these advertisements appealing and successful. Have students give some examples and explain their answers. The U.S. Constitution says the government must do a census every ten years. Filling in the census form is important because it's like filling in the future. Information from the census helps state and local governments decide where new roads, parks, schools, and other services are needed.
Businesses use census data to help locate their factories and stores.
By law, all the information collected in the census is kept confidential. Don't Leave It Blank. Imagine you have been asked to advertise this slogan. Copywriting As a group, discuss the Census 2000 slogan. Then in your own words, explain what you think the slogan means.