The additional features and modules of Red Peak extend the range of HighPoint solutions to traditional media such as catalogs and flyers as well as electronic media such as in-store kiosks, Web sites and information appliances to support merchants at more customer touch points. Enhanced Features and Services Extend Merchant Capabilities Red Peak provides merchants with tools for a powerful commerce solution to reach customers via multiple touch points. Comprehensive list management features provide customers with a quick and easy reordering reference. Information such as shoppers' product preferences, pricing sensitivity, and responses to promotional campaigns can be gathered providing merchants with invaluable data that is critical in developing customer attraction and retention programs.
All information is validated to ensure data integrity.
Red Peak Version 4 offers two new features available as hosted services. HighPoint's new hosted service complements the company's continued licensing of this module but further extends its services to complete management and maintenance of appliance synchronization, software updates, and support for new appliances. The Substitution Service, which provides online customers with a listing of comparable, available products and brands when an originally requested product is out of stock or not carried.