It should also be noted that other companies, ranging from General Mills to England's Marks and Spencers, are already doing business in Palestine. The European Union also has a preferential trade agreement with Palestine. In addition, the 1994 Paris Economic Agreement between Israel and the PA and the PA's agreements with Jordan and Egypt facilitate trade in the region, making Palestine more attractive for those seeking to enter the Middle East. Because so many have studied abroad or have relatives overseas, there is strong affinity with Western culture and products. The promotion-related costs of entering this market are very low.
Advertising is almost a new art in Palestine, and quite inexpensive.
Most advertising is now done through local Arabic newspapers, but this is changing with the introduction of newly established Palestinian television and radio services. A few companies have begun billboard advertising, which a periodic visitor to the region can see are already becoming more prevalent. The best prospects for the consumer market range from western fast food restaurants to car repair and computer equipment. Palestinians who can travel in Israel have a growing appetite for McDonald's, Burger King, Pizza Hut, and Dunkin' Donuts. Those foods which offer the greatest opportunity at present are pizza, ice cream, and inexpensive hamburger and chicken meals.