In the last three years we have seen flip-flops in Web focus. Apparently, everyone is trying to follow the latest Portal Web trends. This one is for real.
Communities harness the power of the Web.
I believe that the companies that foster on-line communities with their customers, in the long run, will win. The Power Web Consumer trend is arriving quickly. Businesses that create and maintain successful Internet communities MUST contribute information and value-added services to its Internet community members. They must give more than they take. This has become a rule of thumb of the Web.