What's even more important is the person behind the business card. Personality is important too. A jerk with a great looking business card is still a jerk. You need a little charm along with personal contact. The more people you talk to, the better your chance of doing more business.
Business cards are an integral part of networking.
Knowing how to use them is a critical part of the process. The ideas are all through this book. Think of the Lone Ranger. Something that set him apart from all the heroes of yesteryear. So, you've got two choices when handing out your business card.