Customer feedback is critical for any marketer.
For an online marketer with a short history, however, it is crucial. In addition to using traditional research tools, like focus groups and surveys, the company utilizes the Internet to incorporate new, powerful mechanisms. For the past six months, for example, Bigstar has used an instant online questionnaire tool. The tool asks customers a series of questions while they re on the site and it takes customers less than 60 seconds to answer. It s an objective and unobtrusive way for the site to maintain its brand while gleaning information from relevant users.