Ain't It Cool News has created quite a stir in Hollywood by allowing movie fans to gather and share information as they uncover it. It has also become a voicing ground for reviews from everyday moviegoers. Hundreds of posts discussed attempts to retrieve information, new bits of knowledge that had been learned and general remarks about the quality of the story and what it meant to the movie. Electronic Arts is about to release a new game called Majestic that plays along these same lines. You give it your phone number, fax number and e-mail address, and the game begins creeping into your everyday life.
Creepy faxes start arriving along with strange phone calls and cryptic mail.
Players are lead deeper and deeper into a world of conspiracy, twisted plotlines and real-world involvement. The beauty here is the power to draw you in. This is marketing at the next level. Great time and effort were spent to be one step ahead of the audience. That intelligence is what it will take to win mind share in the ever-smarter consumer age.