The cost averages 300,000 yen. Hayakawa Kazuhiro, who works for Make-Merry's business department, says that today's young couples do not mind spending such an amount on something they really like. In the past, guests were satisfied with a gift done up in the wrapping paper of a prestigious department store, but today they are more interested in what is inside the paper. The company's catalog lists about 1,000 items. None of these items gets selected on a regular basis.
Couples take their time choosing, giving priority to their own personal tastes.
Some might go for bottles of wine with their names and picture printed on the label, or famous-brand tableware or chocolates. The future bride and groom buy presents to give their guests at the wedding reception. This sales outlet has about 1,000 types of goods to choose from. One guideline for the young couple is to buy gifts they would be glad to receive themselves. Giving presents is more than just a matter of form.