Plain Talk About Marketing - Issue 12, Dec. 1999 . Issue 12 monthly review of marketing and public relations Garner Roberts , editor . . ACU Desktop Wallpaper ACU Today ACU News Releases Sports News . November December . August September October November December .
Attributes are simply the characteristics of a particular brand or product.
Benefits are an articulation of how the brand meets a customer need. Conveying benefits rather than attributes is significantly more powerful in motivating consumers because benefits go beyond a statement of what the brand is and speak to what the brand does for them. You can take a day or a week or a month off from this endeavor, and it won't take you long to get back into successfully bagging a few. Farming prospects involves hoeing, planting, watering and harvesting. It's infinitely more predictable, but it takes regular effort and focus.