Survival strategies take many forms. Importance of Customers Businesses are born with a product, but die without customers. Companies do not fail because they run out of money. They fail because they run out of customer's orders. Having no cash or money is but a symptom of the deeper problem - the firm has failed to attract buyers for their products or services.
Customers provide the revenues needed to achieve profitability.
Delight the customer and you can be sure that he or she will come back to you. Satisfied customers will always be quick to tell others about good books they've read, handy products they've discovered and helpful services that saved them time, money or aggravation. A happy customer can bring more loyal, buying customers, which in turn bring in more loyal, buying customers. In addition, they can provide you with feedback to improve your product or services. Connect with your customers and give them a reason to come back.