But a postgraduate qualification including work experience can be useful. A degree or HND is usually required especially in large agencies. Others with a proven track record of relevant work experience may be considered, more typically in smaller or specialist agencies. Experience Pre-entry experience is desirable Whilst work experience is desirable it is difficult to get. It is not always needed, but can give an essential insight into the business of advertising.
Academic qualifications are less important than personality.
You must be confident, sharp and have excellent communication and team skills. Commercial awareness is essential. It is almost impossible for people in their late 20s or older to obtain a first position. Competition Intense competition due to the scarcity of jobs and the standards demanded. With around 120 jobs in a good year, no change is expected.