Therefore, the auditing of hits of websites and various types of evaluation all lack a unified standard. Websites report their own hit volumes themselves, so the results can be very lopsided. In comparison, management of web advertising overseas is much more perfect. There are special organs, such as the IBA established in the States, which act like trade associations. The IBA publishes data periodically, does macro management, and provides a healthy atmosphere for fair competition and the orderly operation of websites.
China currently has no laws concerning management of online advertisements.
Therefore websites all feel uneasy. Therefore there are yet no special invoices for online advertising. When there is such a business, people just use ordinary invoices. Mr. Deng of the ad division of Sina.net believes that although the State Bureau of Industry and Commerce has not practiced real management of online advertisements, websites are fairly cooperative with the Bureau. The two sides are at a stage of listening to each other and learning from each other.