They'd seen how traditional account management can undermine the creative process by putting barriers between the client and the designer. So they invented a different client relationship model, using senior designers as project managers. They also brought a team approach to every project, inviting their designers, marketing strategists, and technical staff to work as equal partners in responding to a client's needs. Ideas can come from anywhere. We don't want our proces to arbitrarily limit or control those ideas.
Designers have direct access to the client, rather than getting information secondhand.
Creative reviews become collaborative working meetings because I can sketch on the spot in response to a client's comments. This philosophy also informs the group's exploration process. While most projects are produced on Macintosh computers using Adobe and other software, projects never start there. Plus, we don't want someone's computer skills to determine the best idea. We'd rather find the idea and then hone the skills.