The Company Store is a mail-order catalog program for all TVA employees, retirees, and the public. It supports TVA programs by providing a variety of merchandise using the TVA logo. Merchandise may be ordered with additional graphics that recognize a unique event or accomplishment, and to identify a specific user group. Once an advertising need is identified, marketing plans and strategies are developed to roll out the new program or initiative. The determination of a print ad or broadcast ad is then made to suit the needs of the project.
Advertisements target internal and external audiences.
Other video productions are done on an as-requested basis to meet the needs of the requesting office. Adhere to TVA's graphic standards, which govern proper use of the TVA logo as well as publication design and layout. Use the Corporate Communications staffs as a resource for any projects and products involving the use of TVA's logo or production of publications, videos, advertising, signage, and other communications materials or TVA services. Corporate Identity Staff Continually assess the Corporate Identity design standards and modify them as necessary to ensure quality and keep the program current. Develop, review, secure approval, publish, and distribute design standards, guidelines, and supporting literature for each segment of the Corporate Identity program to all user groups.