Interactive Publishing Alert is a monthly online newsletter that tracks trends and developments in the electronic newspaper and magazine field. Women who use online services log on frequently and don't mind paying for the privilege.
Communications ranks highest on women's online agenda.
Only 11 said that downloading software was important to them, and only 6 named online shopping, banking and travel services. Interactivity is women's top requirement for an online publication. Forget the emphasis on shopping. Communication is important, and, of course, we'd like to know about things that affect families. Just don't dumb-down things, and you'll probably have a winner.