They also represent demands placed on the campus through their collective bargaining agreements, social norms previously established, professional codes of conduct, cultural background, etc. Campus planners must be sensitive to their internal constituencies and balance the desire to address external opportunities with the needs of the members of the campus community. Core competencies based on human capabilities can eroded by low morale or lack of commitment. Both opportunities and threats should be considered in the campus strategic planning process. Core Competencies These are resources and capabilities that set the campus apart from other educational institutions in the region and give it an advantage in attracting students, funding and recognition.
Core competencies can be in academic programs, student services or any aspect of campus operations.
Vision A picture of a future state for the organization. Mission A definition of the organization s reason for being. The mission statement defines the organization s purpose and operationalizes the vision. These objectives should be linked to the institution s strategic goals and have desired levels, ranges, time horizons, and methods of assessment specified for each objective. Unit objectives provide guides to the specific activities, decisions, and behaviors that the unit intends to use to facilitate the accomplishment of unit, college, and university goals and objectives.