Technologies and standards for doing this are now emerging. The Internet Protocol Detail Record standard provides a format to exchange Internet-usage data, while commercial products can collect, aggregate, and manage such data. These emerging technologies' potential remains largely untouched. In the next decade, a system's ability to react immediately to events will become commonplace. Internet applications will react in sophisticated ways to user behavior.
Content providers seek ever-more effective and immediate ways to customize content to each customer.
Service providers will need an instantaneous snapshot of the health of their systems and services, and automated realtime reaction to any problems. Now is the time for you to chart your course and decide how to best exploit this trend to zero latency. While user and provider expectations keep rising, the volume of data and transaction rate will continue to grow exponentially. Only a flexible, general-purpose platform can meet these expectations. Today, the first such technologies are emerging.