Reporters are offended by requests to review a story, but appreciate someone being available to clarify or check technical information. Do not become visibly angry or upset. Keep your emotions to yourself. Do not be negative or criticize the opposition. What To Say Think before you speak and anticipate likely questions so you can formulate responses.
All reporters desire concise answers that are interesting and catchy.
Take the time to explain the technicalities or even the basics of your subject to the reporter in nontechnical language. Avoid jargon or acronyms. State the most important information first then provide the background. Don't stop with a one-word answer to questions, but amplify your responses to assist the reporter in getting the story. Identify anything you say as either fact or opinion.