Make participation voluntary, not mandatory, even among central administrators. Lead by example. Just do it. Plan carefully but don't talk the program to death. Take the plunge and learn by doing.
Colleges are great places to make mistakes and learn valuable lessons.
Let people choose their own projects. Administrators should avoid the temptation of rushing to identify projects, which implies top-down judgments. Empower the people in the trenches to identify their own problem areas and work toward their own solutions. Avoid using business buzz words that evoke a negative knee jerk response, especially in academe. Maintain a low initial profile.