Furthermore, you don't need to spend excessive time on your grammar. In fact, I make it a point to show you how to write without the grammar class lingo. With plenty of compelling text, people feel more comfortable about you, your products, and your services. This means they are more likely to trust you when buying. It is your job to help them overcome the number one obstacle on the Internet of buying from a website by giving complete information about yourself, your experience, your products and services, and your integrity.
Compelling text is the absolute key to publishing an excellent website.
Some people can't reach those graphics and effects because their computers don't support them, and some people turn off their graphics and sound when surfing the net. If your site is built around gimmicks or graphics, and lacks in giving adequate information and content, you are losing the people who have come to learn more about you. They came for more than just a bunch of hype, and will leave when they see that's all you have. Use the information here for every aspect of your business plan. Use it in every part of your marketing plan.