Acterna wants to work with you to more effectively serve customers and broaden market opportunities. The objective of Acterna s Strategic Alliance Program is to provide greater value to service providers by delivering more comprehensive test and management solutions via market, technology, and channel alliances. Software developers, equipment manufacturers, and system integrators who focus on data, voice, wireless, optical, cable, access and Internet protocol-based networks can benefit from the program. Marketing The basic incentive for a market alliance is the positioning of broader solutions than a single supplier can provide on its own. This type of alliance can expand a member's opportunities and the overall market.
Approaches can include customer contact sharing, finder's fees, and joint marketing activities.
Technology Technology alliances provide more tangible gain in the form of delivery of products from different suppliers that work well together in forming broader solutions. This type of alliance involves product development and support. Approaches can range from customer sponsored integration projects to market based interoperability assurance activities. This type of alliance offers the strategic and tactical business process sharing needed to increase market penetration and solutions revenue. As a partner, ACI shares their product information with Acterna, allowing Acterna to monitor and control the ACI 3000 series of products.