As with all things on TV, the results have been underwhelming.
Advocates complain that broadcasters continue to place product at the expense of learning.
A new study reported in Reuters yesterday maintained that TV doesn't promote violence in children. Despite the CTA mandate, it doesn't seem to promote intellectual curiosity, either. Morning TV bears out these concerns, though not for the obvious reasons. If anything, Saturday morning cartoons are shot through with life lessons, science lessons, and other lessons, the biggest lesson of all being how naive it was to entrust education to people whose job it is to move product. Nowhere is this more apparent than in the programs that aren't specifically educational.