The prerequisite for this class is Economics 202. If you have not successfully completed the prerequisites or are not currently enrolled in the corequisite, you are unqualified for this class. If you are unqualified, you must drop this class immediately, following the usual procedure.
All classes are subject to administrative audit at any time during the semester.
Any student found to be unqualified will be administratively dropped from this class. Major topics include product management, pricing, promotion, and distribution channels. Marketing's role in the socioeconomic system is examined from the viewpoint of the consumer, management, social responsibility and government in the United States and business worldwide. The basic format of this class will be the presentation of the marketing core topics and concepts and their application through class lecture, supplemented with new materials, videos, slides, PowerPoint presentations, online assignments, and guest speakers. This course will use the Principles of Marketing 351 Home Page and the RMJones Home Page extensively throughout the semester.