Cultural forms are rich sources of information about cultures and the contexts in which they are constructed and are important to understanding the human world. The advertisement is masking the real business relationship and gives us information about the cultural in which it is produced - a mature capitalist society. Hence, many cultural forms naturalise divisions, conflicts and relationships that exist in a given society and provide and understanding of the human world. Aimed the diversity of human cultural behaviour there are some common features - cultural universals. There is no known culture without a grammatically complex language.
All societies use speech as a vehicle of language.
All cultures have some recognisable form of family system, in which there are values and norms associated with the care of children. Both material objects and aspects of behaviour can be used to generate meanings. Styles of dress, for example, normally help signify difference between the sexes. Therefore, an understanding of culture assists in unravelling and providing an understanding of the human world. Industrial societies are culturally diverse nations - Australia is continuing on path towards multiculturalism.