The domain name system was initially conceived as a tree-structured, hierarchical naming scheme primarily designed to map host names into IP addresses. This was a wonderful idea in a world of academia, nonprofits, and gentlemen's agreements. But it's becoming obvious that in the real world of money, greed, scoundrels, lawyers, and intellectual property land grabs, it really isn't a very good system at all. In fact, it's awful. Intellectual property .
Companies struggle to establish branding in the real world and are loathe to give it up on the Web.
This means they are highly motivated to grab, and hold, any domain name that seems related to them. They have also grabbed similar names in other countries' registration systems, and have often very aggressively prosecuted others who appear to have already grabbed names they desire. There are countless bad examples, most of which never make the press in the first place. Additionally, such land grabs lead to very rapid exhaustion of the DNS namespace. NSI will make three times as much money registering them.