These and a host of other insightful, informative essays comprise this volume. Numerous advertising and marketing scholars united to bring the reader some of their most instructive, stimulating, and entertaining works. Advertising today, more than ever, is a field filled with change, challenge, and controversy. For about a decade, the Popular Culture Association's advertising area has proved to be a forum for a variety of topics that highlight advertising's impact on culture and society. This volume stems from a proposal to collect into a book some of the papers presented at PCA Conferences in the advertising area from 1985 to 1989.
Authors represent a variety of interests and research areas.
In general, these categories fall under the broad umbrella of popular culture studies. Besides the familiar historical and critical presentations, articles of controversy and interest are included, such as the one on subliminal advertising. Some of these articles attempt to debunk previously written pieces and serve as a stepping stone to much further discussion. Readers will find something to amuse, amaze, inform and stimulate in this volume of advertising variety and versatility. Sammy R. Danna received his Ph.D. degree in Communication from the University of Missouri-Columbia.