The Flash movie then leads to that issue's front page, which features a graphical site-wide navigation system and an introduction to the topic, color highlight, and graphic elements which are specific to that issue. Presented in accessible language, with a personal tone, ism is literary nonfiction with attitude, written with an edgy insouciance designed to appeal to the Web reader. Will Durant, part Dorothy Parker. We provide accessible explanations of the cultural framework and historical evolution of ideas, to an audience primarily made up of post Baby-Boom Americans. Though ism's design is clear and simple to use, it is not without mysteries and surprises.
Deeper meaning is to be found by clicking on selected graphics throughout the site.
Credits and explanations for the animated images are supplied in this way. So, clicking through ism is a fun, interactive experience, which is both entertaining and informative. The idea is to present a text-dominant site in a way that is still highly interactive and visually stimulating. Roll-Over Madigan Quote. Each issue contains three articles, one by the ism editorial staff, and two by contributing writers.