Lowell urges the audience to step even further into the future and replace ads with rapid content aimed at the specific viewer. Her firm, she explains, has pioneered permission-based personalization and has spent the past two years researching the art of consumer trust . Blond and elegant wearing retro-horned rimmed glasses, Lowell stared at the audience and urged us to become self mediaries . The alert, of course, could have a company name on it. What I hear is that advertising is going away, said moderator Dan Gillmor, Computing Columnist, San Jose Mercury News .
Clutter ceases to exist if it is personalized.
The real potential is in advertising and commerce embedded into the experience, noted Danolovic. Otremba promised that targeted messaging will rewrite the rules about what advertising is. Lowell says her firm enables something she terms rapid content on many platforms customized for the individual user experience. There s no doubt that the panel convinced the audience and the moderators that the fundamental ad model is changing. Lowell explained that on AOL, TV people are selling space not time, in the corner, at the bottom, on a logo.