There is a difference between a problem and an issue. An issue is a specific solution to a problem that you choose to work on. You don't always get to choose your problems. Often your problems choose you. But you always choose your issues, the solution to the problem that you wish to win.
Air pollution is a problem.
Changing the law to get older power plants covered by the same air quality requlations that apply to newer plants is an issue. C. Develop strategy. A strategy is the overall plan for a campaign. What are your organizational strengths and weaknesses. What tactics can you use to apply your power and make it felt by those who can give you what you want.