The purpose of Project Impact, in any community, is to create a Disaster Resistant Community. This means to lessen the impact of disaster in a community, whatever the exposure may be. Here in Seattle, we are focusing on earthquake and landslides, but in other communities their exposure may be flood or winter storms.
Businesses are a part of the community.
A business relies on a community, as that is where their physical structure resides, where its customers are, and where its employees live. Other parts of the community rely on the businesses as a working part to maintain the economic viability. If a community does not work together in preparing for and mitigating against a disaster, the community will struggle to recover after a disaster occurs. Losses can be both financially damaging for a company not being able to reopen a business, and in terms of lives lost. Also, a business that is proactive in the community shows, to current and potentially new customers, that it cares.