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Campaign staffs are long accustomed to worrying about getting their candidate on the evening news.
For many candidates, the answer to that question is not good. And as the Web sprawls out beyond one billion pages, with no friendly librarian to keep track of them all, the search engine problem is more than an academic issue for campaigns. If surfers looking for political information don't already know or cannot correctly guess a candidate, party or interest group's exact Web address, chances are they will visit a search engine. And chances are just as good that these site seekers will wind up lost in a thicket of online weirdness. Once a user gets beyond the wire stories and Yahoo directory categories, one of the first direct Web links takes you to the Hillary Clinton Forum , an unofficial Hillary fan-site.