Imagination and creativity are the prevailing vehicles through which the reader delves into literature. In an informal, encouraging atmosphere students adapt new perspectives in presenting persuasive, ceremonial and expository positions. Analyzes cur- rent social, economic and technology influence. A look at how to integrate electronic career information resources and explore specific techniques and strategies designed for a changing market place. Syllabus Public Relations is a vital and versatile communication tool.
Course explores the techniques and media used to influence special publics including the news media.
Reviews the principles and practices of on-line communication, how electronic media differs from traditional media, reaching new audiences, advantages and limitations. Students study examples of public relations campaigns and design their own. Focuses on non-profit public relations, corporate problems and the relationship between management strategies and promotional objectives. Course examines the economic, social, psychological and political factors that influence employee relations systems. Case studies and role playing focus on pressing critical issues, important state and federal statutes, negotiations and various forms of alternative dispute resolution including arbitration and mediation.