Indeed, Extension may actually be less effective in rural development than someone else with a superior, more integrated approach. People growing capacity-to have a life worth living in a place where a living can be made. This includes educational, environmental, cultural, and recreational opportunities. Continuation capacity-the cumulative effects of people's actions on the social, natural resource, and economic environments and what it means for the future. As Schutjer points out, rural development is more than agricultural development.
Agriculture is no longer the dominant shaper of rural communities.
Its needs should be consistent with those of other businesses in rural areas, as part of comprehensive economic development planning. Yes, Extension can play an important role in coordinating rural development efforts. But, if this is to happen, we must demonstrate that we can access all parts of the land-grant university. More of the same won't do. Both the people of rural areas and the faculty of Extension need to find ways to examine their attitudes and outlook on life to see if they're consistent with rapid change in the modern world.