Government advertising includes health warnings, and address other social concerns. Charity advertising seeks donations for worthwhile causes at home and abroad. Nature Conservancy, and other organizations. Advertising through sponsorship , mainly of sports, leisure, and the arts. Billboards at sporting events and advertising on web pages.
Advertising makes use of a special photographic and text writing techniques.
Lighting, camera angle, the use of models and props help form the visual components. Active and inviting text is composed so that the verbal elements will attract and hold our attention. The following activity will involve you in the deconstruction of advertising messages and facilitate an understanding of how such messages are created to gain attention, motivate, and stimulate action on the part of the reader. Spend some time looking over the advertisement and try to read it from the viewpoint of the designer. Then, in a written report, deconstruct the advertisement.