At Xceed, he guaranteed client satisfaction across all areas of design, usability, user interface, and content. Literally, by raising my hand. This was when you could still hear people typing on manual typewriters for most of the day. I worked for Britannica for over eight years before I moved to Microsoft. The shift taught me that what works in print often doesn't work on the Web, and neither books nor web sites are worth much if people can't find what they're looking for.
Content is extremely important.
It's one of the main reasons people return to sites, and it's the thing that makes a site sticky. Regardless of the medium, people still read. They read differently on the web, but they still read. Both my Master's and Bachelor's degrees are in Philosophy. My undergrad thesis was on Nietzsche.