Marketing to moms in the new millenium. We picked the color of the SnackWell's cookie box. We picked those little canteens of Pringles. If the fragility of children amid the stresses of modern life is to be respected, it can still be turned to a seller's advantage, gently massaged by corporations that wish to enter a family's comfort zone. But marketing consultant Rust targets the mother and child as a snug team.
Children are very fragile in their ability to deal with things they've never experienced before.
There's a wonderful intensity in their way of seeing the world, a concreteness, very deep, very vivid, very unique and rich. So sure, they look for Disney. And Mom looks for that too. So, amid the swirl of afternoon TV, with its nearly indistinguishable action figure programs and ads for plastic action figures, one occasionally sees commercials aimed at cementing the fuzzy linkages of product to emotional comfort. In a current ad running with the fiendish cartoons of after school, Ronald McDonald comes upon a little girl finishing a snowman.