However, unless specifically asked, a lot of physicians simply do not prescribe generic medications. As a consumer, you must take the lead and seek lower cost generic medication alternatives. Your pharmacist, again, is great resource. In many cases pharmacists are more aware of new generic alternatives than your physician. Once you have determined that a generic equivalent exists for the drug you have been prescribed, you must have your Doctor review and prescribe the alternative.
Consumer behavior has to change as well.
Health plans are paying less and health services and medications cost more. Patients are expected to pay more for the cost of care. It is time for patients to speak up about both quality of care and cost. Don't hesitate in talking to the pharmacist about any options that he or she is aware of. 5. Ask the cost before you receive the service or medication Prior to World War II, health insurance coverage in our society was the exception rather than the rule.