First, do your homework on this issue it can be key to success. View your transportation company as a key partner that will make or break your efforts to export. Further, don t assume your buyer is as knowledgeable on this issue. A successful export program uses reliable, cost-effective methods of shipment. Transportation of your product is an important consideration because it is a significant cost factor.
Buyers generally compare competitive products on the basis of delivered cost.
Your company needs to make sure your product is delivered in good condition, on time, and keep the cost in line with competitive products. As your sales expand, distribution, which also includes cost for storage and inventory, will have a key effect on your competitiveness. The transportation choice, therefore, should blend the most cost-effective and reliable company that will produce all these factors. Generally services provided through your State export promotion office are free. This is often a good starting point.