Non-English sites belong in World. If you don't see one, you'll need to choose a sub category. Do make sure your site is ready. If you're still under construction, wait until you've completed the site. Be sure your page is free of typos, and that graphics are minimized and load as quickly as possible.
Content is king.
Make sure you are offering something of value to visitors. Be sure your content relates to your markets. For example, if you sell ski gear and clothing, useful content would include layering tips and a packing list for a ski trip. As brief as possible. It's best to use your company or site name in the title, but if you can legitimately find a way to use an 'a' or 'b' at the beginning of your title, you will appear higher in the directory.