Sounds like a nice press release. But this initiative is hardly a token effort. In fact, Cisco is not only a Nasdaq bellwether but also a leader in recruiting and employing the disabled. In fact, the company recently took the extra step of developing and implementing its own curriculum for teaching disability etiquette and outreach techniques to Cisco recruiters. The aim was to increase their ability to communicate effectively and comfortably with disabled potential hires.
Cisco gets it when it comes to working with the disabled.
Cisco's logic here is simple. Employees with disabilities are good for business. They add diversity to a workforce, something that Cisco CEO John Chambers has long trumpeted as a factor in improved productivity and creativity. Furthermore, some of the company's customers have disabled employees. So acclimating Cisco's workers to professional contact with disabled workers inside the company has the added benefit of enabling them to work productively with Cisco clients.