The first excerpt examines the philosophy of advertising and how the pervasive messages run counter to ideals that make for a successful marriage. And this is just a small portion of the newsletter. Dear Reader, A current ad from Levi's, the jeans company, runs lavishly across six full magazine pages. But then we move beyond young love. The final scene shows Andrea hugging an unnamed girlfriend.
Commercial advertising is arguably today's most influential cultural grammar.
It makes sense to tease out what these dense and expensively constructed pieces of communication tell us about ourselves. In this case, the message to young magazine readers could not be clearer. Love doesn't last. Relationships come and go. Marriages don't last either, not even your parents' marriage.