If all the people who agree with us agreed with us, we would win. They sort of agree with us. We need our coalition partners to buy in to the campaign, not just endorse the concept. Raise up the heartfelt cry of the people. Grumbles don't inspire.
Culture is key.
Write that spot down. Talk honestly about what worked and what didn't. See yourselves as others see you. We can fool ourselves, but the other side is not easily fooled. Work the fault lines .