No matter the size of the operation, Copywriters must be knowledgeable about copy writing, art and layout, space and time buying and selling copy. In small firms, Copywriters may help co-workers fulfill these functions. The duties are varied and require thorough knowledge of the agency's operations. Most Copywriters in large metropolitan areas are employed by retail stores or advertising agencies in advertising departments of firms in related industries. Copywriting, although a creative endeavor, is performed for business under sometimes unrelenting conditions.
Crises are typical of advertising production, and pressure is a condition of the job.
In retail trade, the Copywriter works barely ahead of consecutive release dates, so that deadlines occur daily. Last minute revisions are routine, with evening or weekend work required at times. The following information is from the California Projections of Employment published by the Labor Market Information Division. These figures represent the broad occupational group Writers and Editors which includes Copywriters. Employment in this field is anticipated to grow at slightly higher than average levels through 2005.