CO 23502 Advertising CO 23502 Syllabus Course focuses on the principal areas relevant to planning, implementing and evaluating advertising and promotional activities in traditional and electronic markets. Explores the selection and use of campaign themes and media, evaluating advertisements, controlling expenditures, client-agency relationships and the impact of consumer behavior patterns. Guest speakers from the advertising profession augment the class. Topics include media planning, advertising and creative strategy for traditional and electronic markets, competitive positioning and how each influences the effectiveness of an advertiser's campaign.
Class includes a guest speaker in the advertising industry.