Trust has always been important for groups. But, times have changed. Virtual teams can be quicker, smarter, more flexible work groups in a sea of change. As highly adaptive organizations, these teams can cope with tumultuous complexity. For them, trust is a need to have quality.
Business grinds to a halt when trust breaks down.
Trust builds with the recognition of the contribution that everyone makes, says Pfizer s president and chief operating officer Hank McKinnell. If you make a real contribution, people will trust you. Trust is the elixir of group life the belief, or confidence in a person or organization s integrity, fairness, and reliability. This faith comes from experience, however brief or extensive. It s the all-purpose grease for the ongoing hard work of the team.