It's a brand new cable TV channel aimed at women, and the interests of women. It's based on the belief that an awful lot of TV programming today is aimed too much at men. And also that too much of the programming aimed at women is dumb, vapid, infantile, and patronizing, perhaps because most of it is done by men. And once they get the cable TV channel and the Internet site established, there is a plan to converge both of them with a new print magazine for women, also to be called Oxygen. A new, high-quality news and feature channel aimed at women.
Advertisers are really interested in it, of course, because they want to reach female consumers.
The people who are trying to get Oxygen Media started are having a very difficult time getting it going. Just why, is worth exploring. No, they have research that absolutely confirms that millions of women are tired and bored with a lot of what is on TV and the Internet and would love to have a channel that seriously addresses the concerns and interests of women. Gerry Laybourne is a proven, near-genius TV executive and is just about as smart as they come. No, they have built one of the best broadcast production facilities in the world, and it's all ready to produce news and feature shows and programs with the highest network production values.