In the study of nonpartisan voter drives, they found that the personal approach had the greatest success, resulting in a 10 percent boost in voter turnout. Candidates should look closely at the results of the experiment. It is also more economically efficient than the more impersonal modes of communication, according to Green. He and Gerber analyzed different methods of appealing to eligible voters by comparing the amount of money spent to the actual number of people persuaded to vote on election day. He blames the move away from personal campaigning on consultants.
Campaign consultants can run more campaigns with direct mail and media.
We asked some of the nation's top political scientists for their picks. Who Says What About Whom.