Company logos on a racecar occupy prime advertising space.
At the annual Long Beach Grand Prix over a quarter of a million people see the cars and millions more watch the race across the country. Marketing pros know the value of loyal fans who tend to purchase the products or services from companies who support their sport. I love animals. So when my racing team started thinking about what charity we wanted to donate advertising space to, spcaLA came up as a great organization to benefit. This is the first opportunity I've had to put a nonprofit message on my car.