Course explores media as institutions in American society. Significant student time is required outside of regular class sessions. An examination of audio technology and equipment used in a variety of media, to include radio, television, video, film, and music recordings. Special consideration to be given to legal and ethical constraints and considerations. Introduces students to the basic skills needed in electronic desktop publishing, including instruction in popular desktop publishing programs, providing hands-on experience.
Course requires students to complete several practical projects including a newsletter and brochure.
The establishment of public relations strategies and evaluations of outcomes using research-based goals. A detailed examination of broadcast announcing, including areas such as voice use and improvement, coping with mic and camera fright, ad-lib, and interviewing skills. Students will be required to demonstrate voice improvement in a variety of radio, and television situations. The course prepares students to conduct research for media studies, public relations, and marketing communication programs. Studio exercises which demonstrate the student s audio production skills with voice, music, sound effects in a broadcast studio setting.