Cooper used this system as the basis for the site's algorithm. We wired up a link between our CGI coding and his Excel spreadsheet on the back end. He's always continuing to look at that spreadsheet and refine it as new products are determined. He and his scientists are dialing in to the back end, and it ripples up through the spreadsheet and the algorithm we've built to help customize the ideal mix for the consumer. In the case of Acumins, a customer may answer the questionnaire indicating a concern about a certain medical condition and then answer it again without listing the concern.
Customers can then compare the recommendations to see what's different.
Typically they take the recommended mixture as it comes up. You can certainly override it, but virtually no one does that. They treat the site as the expert. If someone has indicated a concern about heart disease, for example, a database will automatically send an email when a new study is issued. Boxlight sells video projectors.