You are part of a team of marketing experts that has been hired by a major American fast food company to study the feasibility of selling their product in Latin America. Each marketing team will to investigate a different product and Latin American country. Your group will then make an oral presentation to the C.E.O. and recommend whether your company should enter the Latin American market. Moving into a foreign market requires extensive research. Each country has different customs, laws, and tastes.
Companies often market their products quite differently in foreign countries.
They often find that the names of products used in the United States are offensive or silly when translated. They find that they must alter their products in order to conform to local tastes or to comply with certain laws. Companies must offer different products to meet the challenge of a new market. Employers have to be aware of customs and laws in dealing with employees. Businesses must determine whether there is even a market for their product or if they can create one through advertising.