And, as in most aspects of life, the student may pick just two. Cool and easy means lousy pay. Cool and lucrative means hard work. Easy and financially rewarding means it probably isn't cool. The perfect job that combines all three criteria does not exist.
Cool jobs tend to fall into the publicly visible domain.
Also, these jobs can be difficult. And it can be frustrating to contribute but not participate in other people's fun. Cool jobs are inherited, passed down from generation to generation like the talismans of status and popularity they are. You earn a cool job by knowing when to be in the right place at the right time with the right clothes and the right face. The personal reference is everything.