Brands are assets with value.
The use of brand valuation is growing worldwide. In the U.K., Companies will be able to put acquired brands on their balance sheets, due to regulation FRS 10. The Accounting Standards Board introduced this new rule expressly for the treatment of brand valuation. Brands purchased from another company will be treated as intangible assets. Interbrand, a London-based consultancy, established that it is possible to value brands not only when they had been acquired but also when they had been created by the company itself.