To improve, you must predict customers' needs. Customers rarely point out the need for the improvement. Adopt the new philosophy. We are in a new economic age. Rapid change, turbulent environment, constant technological breakthroughs.
Consumers demand instant gratification.
Technology changes so quickly that we have no time to catch up with these changes. By the time a new product hits the market, a new innovation has occurred before you can get the old ones off the shelf. It has become much tougher to predict and forecast in this turbulent environment. Today, predicting the future means shaping and controlling the future and adapting to what you cannot control. Cease dependence on inspection to achieve quality.