Smaller retailers compete with category killers by offering more selection within a smaller category of items. Service organizations that compete successfully on selection include Blockbuster Video and most community colleges. A total quality retailer offers low price, good service, wide selection, and total quality management. The benchmark retailer in this category is Wal-Mart. Few small retailers can thrive without the use of computers, such as Gene's Books in King of Prussia, Pennsylvania.
Different products call for different retail distribution strategies.
Explain the various kinds of non-store retailing. Telemarketing is predicted to be one of the fastest-growing areas in marketing. The benefit of vending machines is their convenient location. Carts and kiosks have lower costs that stores, so they can offer lower prices. Because so many women now work, many companies are sponsoring parties at workplaces and on weekends and evenings.