Newsletters provide helpful information and give you an opportunity to communicate the message that you know something and don't just sell something. If you want to connect with customers, make it a newsletter. Using the partnering pretense. While partnering may be a hot concept, it fails in execution. More often than not, it's used to mask selling.
Customers know the difference.
Letting shoddy work go out the door. The product may be first class or the service may be top drawer. If they look like junk and read like junk, they are junk. Although they seem to sound friendly enough, they're actually quite arrogant. Answering calls quickly sends the right message.