Apply sun block 30 minutes before going out in the sun. Firstly, it's all too easy to spend the first half-hour on the beach settling in while the sun beats down on your unprotected skin. Secondly, suncare binds best to cool, dry skin. And don't forget to reapply - preferably every hour. Not only have today's self-tanners for the most part eliminated the odours which used to be emitted as the effective ingredient DHA got to work, they also go on more smoothly than ever.
Dilution produces a lighter, more natural colour which can be repeated if it's too light.
Rates of melanoma and other skin cancers have doubled, it is believed, over the past 10 years. Further research suggests the decline was triggered by UVA radiation. Become a label fiend.