Hot 103 is a very popular station among children in Winnipeg, although the station claims to target 18 to 34 year olds. She said the school bus driver changed the station. Although this radio station claims to target 18 to 34 year olds, an advertisement on TV on Channel 8, May 10, at 9 pm by 103 FM had six year old children helping to advertise what they are calling a public service announcement. I understand why the school would decide not to play Hot 103 during Phys Ed or in the school bus, for fear that this song might come on. However, this song is extremely popular.
Censorship is a slippery slope for broadcasters to navigate.
Nor however would we just play any song with any lyrics. Many, many songs, music videos, magazine covers, television commercials, video games, even billboards contain images or messages that could be offensive to an individual. In any case, our decision in handling this highly requested song was to play it, but not give away the cd to anyone under the age of 18. I believe this to be an astute decision. Hot 103 has a large youth audience and is not being responsible to that audience.