The portrayal of women and men by the media, and media employment issues based on gender. One course in MC or women's studies. Magazine Article Writing. The practical application of theory to writing, editing, graphic reproduction, layout, and management of magazines. Public Relations Case Studies.
Attention is directed at strategic planning and implementation by public relations managers.
Students establish criteria on what constitutes a public relations program and theories and norms for the selection of objectives and strategies under varying conditions. Public Relations Techniques. Includes planning, application and ethics of messages for print, electronic and on-line media and for special events. MC 325 and 445 with grades of C or better. The managerial development and execution of consumer, industrial, and institutional advertising campaigns.