So that s a problem. Particularly, as a matter of fact, I just recommended to one of our major clients an exclusive Fox News buy. You go, we ll talk. I think it s going to work. But no, I mean, seriously, obviously, the news, obviously the reality shows.
Advertising has to be smarter.
Let me ask you something, though. Because you made a small fortune. But we wanted to go global and it was a great way to do it. IPG are the biggest and the best out there. We needed to take this thing around the world.