Life is short. TV's harshest critics are not amused. It's a little misguided. His organization favors watching less television in favor of other pursuits. It's a little as if a cigarette company were to launch an ad campaign wherein they said, 'Hey, the surgeon general's got it all wrong.
Cigarettes are great.
ABC's marketing department disagrees. This isn't something that we plan to measure whether we can get people to watch an extra 15 minutes a night. The campaign could work, TV analysts say. I think it's groundbreaking. Last season, only 49 percent of prime-time viewers tuned into the original big three networks, down from 73.5 percent a decade ago.