We will review proven techniques for promoting web sites online by implementing online communications tools and integrating traditional marketing tool tactics in an online environment. You should have working knowledge of computers and the Internet. Crisis Communications and Public Relations Tuesdays, April 24-June 5. 01SPR09. Or, you may be assigned the task of explaining how an innocuous incident became a crisis because it was not handled properly. How you manage these situations may determine your future, your CEO's, as well as others who may be involved.
Crises never occur at convenient times.
This course provides signposts for recognizing crises looming on the horizon. Through case studies, class discussions of current events, and guest speakers you will obtain an understanding of the preparation necessary to manage a communications crisis. You will gain insights into why some organizations handle a crisis well and profit from their experience and why others fail miserably compounding their mistakes. This course walks you through the steps of preparing a crisis communications plan. Additionally, it provides valuable tips on media relations during a crisis and ways to communicate with stakeholders.