Generally designed for business majors. Explores various types of sampling methods, including simple random, stratified random, cluster and systematic, with emphasis on estimating means and proportions and determination of sample size. Basic concepts in the organization and management of institutions. Emphasis is placed on managing in a contemporary contest, including planning, organizing, directing, coordination, and controlling a business enterprise. Description of the marketing tasks and emphasis on marketing policies, decision making, the economic and social implications of marketing activities, and introduction to marketing management and marketing institutions.
Additional emphasis is placed upon business organizations including the corporate entity.
Factors in the economy that have affected retail merchandising and its institutions, customer motivation, customer buying habits and store policy, the problems involved in establishing a retail store. Analysis of the environment and the managerial functions of recruiting, employee assessment and development, retention, and employee relations with the enterprise, with emphasis of the relationships among people, on group interactions, and on relations between employers and employees. BA 301 or related experience. This course embraces the conceptual and practical problems associated with the financial management of the non-financial corporation. B A 216 and 209. 314.