This position was key to reaching moms rather than children. This purchase was very successful. Lot21 strives to create an environment where each individual can innovate. An example of this innovative culture resulted in the Lot21 team successfully launching the first TV ad live from the Internet for Onsale in 1998. This ad ran over 500 times flawlessly.
All efforts are unique.
It would be impossible and truly ineffective to provide a cookie cutter plan. We often see these and spend months renegotiating and revising prior purchases to create successful online advertising campaigns for our clients. Lot21 is a full service agency and absolutely dedicated to online. It's our business to build brands and successfully market our clients.