People come into the space and are blown away by the atmosphere in the lounge area. They don't even realize we've got a 5,000 square-foot auditorium for a performance area. Austin has doubled in population in the past decade. Economically speaking, it's doing very well. Comedy did very well in the Eighties because of the yuppies and the economic boom.
Comedy sells when people are happy and making lots of money.
Austin is a city where there a lot of very happy moneymakers. For one reason or another, these artists have never been showcased here. But our strength is that we are a hybrid between a comedy club and a theatre. No, you got your comedy club in my theatre. It's a new business model.