The new look can never be predictable. Information is always a perception and an experience of difference. It must come as a surprise. The most unlikely things slam together to become information. Often it is impossible to explain why specific works are so information rich.
All information is time sensitive and in a very short time the new look becomes tired and old.
The 'new look' can be easily dismissed as the primary attribute of superficial art or shallow art that will quickly fall out of fashion. Surely an art work of real depth will stand the test of time. Deep works are structured so their information is released slowly, over the long run. Usually these deep works are seen to function as universal knowledge structures. Universal works of art defy identification with a specific time or place.