The tips seem simple enough, but you'd be amazed how often some of this stuff is overlooked. How Good Usability Translates to Online Trust Online consumers are often a cautious group. Even if they personally have never had a negative experience, they have all heard enough horror stories to make them squeamish. Horrifying customer service, poor merchandise, security breaches, and being unable to return merchandise are just a few examples of these stories. Offline businesses have an easier time building trust than online shops.
Customers trust brick and mortar stores because they know they probably won t disappear by tomorrow.
Online, however, the best sales letter or prices in the world will not clinch the sale if your potential customer does not trust you. Here are a few quick tips to build your visitor s trust. For all they know, you could be purposely concealing your identity to avoid fraud detection. In terms of usability, ensure that the information is easy to find. Users will lose faith in your business if they have to spend time looking for your contact information.