Companies that are successful in this direction could replace and reform many existing intermediary services. Hong Kong faces limitations of its small domestic market and buyers' reluctance to spend on the Internet. However, the Territory's long valued middleman role and dynamic business community are its biggest assets to overcome these constraints. This leads us to believe that Internet development in Hong Kong has a bright future. The Internet allows users to communicate with the rest of the world instantly.
Buyers can obtain information, make purchases or send messages to anywhere around the world.
Despite the powerful connectivity, the ocean of information available on the Internet is difficult for buyers to navigate and locate specific information. A new type of middleman to coach buyers in the Internet world is needed. This includes sorting through the vast number of suppliers and information sources. Thus, this entails a new economic role of an information intermediary or commonly calls infomediary. The infomediary is able to empower buyers with information from which they could experience significant increase in bargaining power.