You want to tell a sales story that moves gracefully and persuasively from beginning to end, that builds excitement from point to point, and that flows naturally to a conclusion and next steps. You want a presentation that hits buttons, that rocks 'n' rolls with advertisers, that moves them like jazz, that gets them all revved up to advertise with you. Transitions are links, bridges, or phrases that connect the various parts of your presentation into a seamless, compelling story. The Hardest Transition Let's start with the very beginning of a presentation, often the most awkward moment in a sales call. Notice the difference in effectiveness.
Buyers always do.
Uh, let me tell you about XYZ web site. Transition phrases like those below get the presenter, the presentation, and the buyer into the same groove right away. Simply begin by stating the advertiser's objectives and business situation. I think I'm going to like this. Lead to Your Recommendation Next, bring your buyer deeper into the presentation by using a setup or framing question to bridge from the advertiser's world to what you are selling or recommending.