I had to file for a sales tax number and apply for occupational licenses. At first, I thought I would use the school newspaper to market my business. It ended up that students don't read it very much. Now, I go to bike races to give out water bottles and help with the races. What I have found most beneficial has been radio ads.
College students listen to the radio.
I plan on doing more radio ads this coming year and do less printed advertisements. I also do exhibitions around campus, like bike trail demonstrations. This draws student attention. Convenience, valuing my customers, offering them value in bikes and quick service are so important. I offer customers tune ups and maintenance programs.