Thus prepared, it shouldn't take more than 15 seconds to explain why privatization is a necessary policy in your district. Involve key parties. When constituencies understand they are part of the process, and their views are important, they will be more willing to work with administrators. You may wish to invite members of concerned groups to meetings or to tours of districts that have privatized the service you propose to outsource. Make no grand promises.
Discretion is the better part of privatization valor.
Under no circumstances should you promise more than you believe can reasonably be delivered. Privatization is not a magical elixir, so don't be seen promoting it as such. If you make unrealistic promises, and privatization does not work, fewer people will trust your judgment the next time you attempt to contract out. The RFP should contain a precise description of the service your district wants provided. You may wish to examine sample RFPs used by sister districts as models for your own privatization endeavors.