Authors should have education or experience related to the subject of the source.
Companies providing information are credible if they have a respected reputation in the field.
If you are unsure of the company's reputation, search for information as outlined in Researching A Company . Click here to view examples. The information at this site is considered to be reliable because of the reputation of the American Stock Exchange . This PowerPoint presentation includes information about the author's credentials at the beginning of the presentation. Click on the first slide to make the credentials appear.