Marketing Research Practical exploration of the theory and practice of the marketing research process as it relates to the decision-making needs of the marketer. Emphasis given to case analysis of marketing research projects, marketing research methods, questionnaire designs, and basic challenges of marketing research. A detailed analysis of factors affecting consumer purchase decisions in the marketplace. Seeks to present the marketing professional with a fundamental understanding of the variables that influence consumer behavior in the marketplace. An integrative study of marketing concepts and philosophies dealing with offering development, pricing, promotion, and distribution within the business entity.
Course culminates with the compilation and formal presentation of a marketing plan.
BUS206 Entrepreneurship A straightforward fundamental approach to managing a small firm. Includes study of the proper procedures in planning, operation directing, and evaluating a new or existing small business concern. A study of policies, strategies, and approaches individuals and businesses use for managing risks in the complex world of the 21st century. BUS307 Retail Management A study of the organization and management of retail stores with emphasis on store location, buying, receiving, store policy, and selling. BUS309 Salesmanship Designed to acquaint students with selling techniques and to help students who enter any sales field to be more productive, learn more rapidly, and earn more money.