They assumed we were trying to replace their CD collection. The New York City campaign kicked off October 15. In those four markets, Sony altered the media mix based on results in the first two markets, Viken noted. The changes include the placement of ads in the regional editions of national magazines rather than in newspapers. The magazines include Rolling Stone, Entertainment Weekly and Sports Illustrated.
Dealers also support the campaign in their own advertising.
Also to stimulate sales, Sony reduced the price of blank software for the second time this year. Return to the MiniDisc Community Page.