Overall our strategy is less about branding and more about trying to be at the right place at the right time. We would target that site s personal relationship areas. On the back of Hallmark cards, you ll find the URL for the Web site and we tag our traditional ads with the URL as well. It s a real two way street - we know that our presence and our brand online help us build our brand with consumers and reach them both online and offline. Hallmark is committed to being online in a big way.
Consumers expect quality and an experience they can trust from Hallmark.
Our motto is when you care enough to send the very best. We want to both meet that expectation, and exceed it.