Stimulate use of commuting choices. Themes and messages were developed and tested using quantitative and qualitative consumer market research. Research indicated that consumers didn't think of their commute options and that these options should be clearly stated in ways that resonate. In addition, consumers must see a tangible, personal benefit before they'll change their commute behavior. Research also clearly indicated that appealing to consumers via guilt or their desire to serve the common good would be ineffective.
Commuters have transportation choices.
Exploring transportation choices can help you avoid driving in traffic and, therefore, reduce stress. Choosing an alternative mode saves money by cutting costs for parking, gasoline and related automobile expenses such as maintenance, etc. Choosing an alternative mode provides a sense of being smart and an underlying sense of relief. To Get There. Paid advertising is required to build the awareness and frequency necessary to convince commuters to changer their behavior.