The process enables and encourages input from all participants, and at the conclusion of the session, the team has generated a written action plan plus all the ideas that led up to it. It was incredible. Within three meetings we came up with a total brand plan. A couple of other executives are networked in from San Francisco and Atlanta. There's a VP online from Minneapolis and two client representatives connected from two additional cities.
All participants access the meeting through their phones and Internet browsers.
Everyone does, and does so anonymously. Instantly, all the ideas begin to appear on each person's computer screen. Some ideas ignite more ideas. In less than five minutes, perhaps 20 or 30 ideas have been displayed. No one holds back, because this process concentrates on the power of the idea, not the person putting it forth.