If the other word relates to advertising measures, for example, it is entirely possible that in the individual case the trade mark as a whole is not wholly devoid of distinctive character. Advertising is regularly carried out not by means of the trade mark on the product itself, but completely independently of it via other media, in which the product is mentioned with the product trade mark. If the word naming a particular marketing measure appears on the product itself, the public may indeed perceive this as being unusual. However, if the prospective consumer begins to 'wonder' as a result of a designation on the product, this may indicate that the designation of the goods possesses a certain degree of imagination, which accordingly indicates a certain degree of distinctive character. Dictionaries may well show the word 'Kampagne' as indicating a particular kind of advertising measure.
Dictionaries are important aids.
In the registration procedure designed for rapid processing, they are often the only sources of knowledge. Ultimately, however, the decisive factor is the understanding of the relevant public. In the case of the product 'tea', the relevant public is the 'general' public. The word 'Kampagne' was found only twice, and was not found in the context of advertising for a particular product from a particular manufacturer. This research did not yield such a result.