The digital revolution is allowing marketers to match sellers with buyers as never before.
Computers can gather information, cross-reference it, and distribute it quickly and easily.
Direct marketing is a cost-effective way of reaching customers because information about your past buying habits indicates what you may buy in the future. Generally, consumers benefit from these advances in technology. A whole new world of products and services is opened to them. But the vast quantify of information that is being gathered and the ease with which it is done also creates a potential for privacy violations and other abuses. What You Can Do Know what information is being gathered about you.