MSN was the first of the major Internet portal sites to provide wireless information services, starting in June 1999. MSN Mobile one-way notifications provide news, sports, weather, stock quotes, horoscopes, personal alerts and lottery information as selected by the user, along with integration with MSN Messenger Service to receive instant messages. MSN Mobile is highly customizable, allowing consumers to personalize information they receive and when they receive it. Each content topic can be selected based on consumers' individual needs or geographic locations. Users can receive national, international, political, business and technology news using preprogrammed summaries or keyword triggers.
Consumers can follow their favorite professional and college sports teams via their wireless device.
Between games, they can keep up with news about their teams. Local forecasts can be tracked for most major U.S. and Canadian cities. Users can receive quotes for U.S. and Canadian stocks and stock indexes. They can also set up triggers for notification, including time of day and price movements. Daily horoscopes can be delivered directly to users' wireless devices.