Many of the paper tigers walk into an interview with advance knowledge of the demand in our industry. They then attempt to use this information to present demands salary increases, accelerated reviews, etc. Do not be a victim. While people with experience are tough to find, there is no shortage of talented people willing to learn the online advertising business. Move on to the next candidate.
Culture is key.
Always stress the importance of your organization's culture, and hire only those that can enhance that culture. In an increasingly competitive arena, culture counts for a lot. Let candidates know that you place high value on how employees interact, on attitude, and on the ability to preserve and enhance a pleasant work environment. Present hypothetical situations. Presenting candidates with hypothetical challenges can reveal much about how they react under pressure.