We're jumping up and down in the halls. We knew we'd be successful, but to get to No. 4 in three months is really amazing. We may tie for third place in the March quarter. No one has ever done this model before. In the past, PC makers were very careful not to sell low-priced boxes that could cannibalize other products, or if they did, they wouldn't build very many of them.
Analysts are surprised at emachines' success at locking up shelf space with PC retailers.
Your products are sold by 7 of the top 10 PC retailers and online stores. And even if people spend less on the PC, they often spend their savings on cables or software or whatever. So instead of buying four items, they buy six. If there are savings, customers tend to reinvest them, so the retailers tell me. Dell is killing the top-tier PC makers by avoiding the obsolescence factor.