Students, many of them working as supervisors, editors and producers in online, print, broadcast, and strategic communications, engage in classroom discussion regarding problem-solving opportunities. Emphasis is placed on community stewardship as well as on operational efficiencies. May be repeated for different workshop topics. May be repeated for different workshop topics. A student may complete a special project addressing a current issue in marketing communications.
Departmental permission is required.
The course provides a combination of historical context, current events, and a future perspective. Topics include the business and economics of mass media, the role of the mass media, and rights and responsibilities. This seminar offers a range of perspectives and covers various interpretative, cultural, and critical approaches to understanding mass communication in various contexts. Each student drafts a literature review about a topic of the student's choice. Qualitative and quantitative methodologies are reviewed.