A good marketing program can turn dreams into reality. For years companies have been selling products that don t exist. Venture capitalists have invested millions of dollars based upon a product concept long before it is ready for sale. Marketing is getting the consumer to invest in a product that does exist by focusing on the real and imaginary contributions and how well they match the needs of the client. Strategic Web Site Development is the development of an integrated technical and marketing design that will allow the Web Site owner to realize their objectives for the site.
Clients hate surprises, so make sure there are none.
This requires a comprehensive review of lifestyles, habits, hobbies, legal and environmental trends, work habits, emerging technology, chat topics, and demographics of content hungry consumers. Even if the answer is yes, there still needs to be enough potential to justify the process. It is an accurate assessment that a successful Web Site is one where the user has enhanced access to compelling content and products with absolutely no barriers to having them buy a product. If you can answer these questions and develop a focused site, only then you will you have a Web Site that is worth the development effort. Otherwise, don't bother.