Sorting it all out. Review the information in your Candidate Report Card and compare all the candidates. If so, pick a candidate. Evaluate candidates' use of television More and more, people tune in to televisions for their main source of information. Television is a visual medium dependent on good pictures and timely events to tug at your emotions and keep your interest.
Candidates are aware of the potential power of television and try to use it to their advantage.
For instance, in a newscast, the picture you see of a crowd with banners and balloons cheering a candidate may have been staged by a media advisor whose job is to make the candidate look good on television. As you watch news coverage of campaigns, be aware of staged events and try to find out what the candidate is saying about the issues. When you watch political ads you need to be aware of how the media influences your reactions. Ask yourself some questions as you watch. Seeing through distortion techniques .