By fine-tuning company messages before product launches, media tours, IPOs or other significant activities, clients are better able to gain control of an interview and direct a reporter to the appropriate angle. Message and image coaching workshops are day-long seminars that force executives to focus their messages, improve their listening and speaking skills, and reinforce the power of the interview for everything from stock valuations to sales presentations. A Leap of Faith Entering a new relationship with a public relations firm should be a very positive experience for both parties. If an agency is willing to work with you as a team to establish a realistic budget at the beginning of the relationship, the odds are very good that the two companies will work well together. When business partners respect and trust each other, everyone benefits.
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