There are numerous small-business magazines published,and the library is a motherlode of books on building a small business. Local colleges offer small-business courses that will help improve our knowledge and ways of thinking problems thorugh. And being involved with local business groups will continue to motivate you i running your business as well as provide an inner circle of people who can give you input. Probably the most important thing to remember is that you aren't alone. One goal of a customer service program is to ensure total customer satisfaction not just to record complaints.
Customer satisfaction starts with a written program or service log.
A customer survey is one way to gauge changes in needs and wants. It should include what customers would like to see, such as new products, services or improvements to existing practices. Remember to take positive action to maintain customer relations by thanking customers for their patronage. I have a dispute with one of my customers over what he thinks I was going to do for him and what I actually said I would do. Now he doesn't want to pay me for all the work I've done.