Emphasis on describing the marketing process and on stressing the implications of these activities for society. 410 Consumer Behavior Application of behavioral science theories and marketing theories to an understanding of the behavior of consumers. Exploration of consumer decision making and involvement as well as psychological and social factors that influence the consumer. The role of marketing management in determining the place of personal selling and distribution in the marketing mix. The role of the sales manager in supervising the functions of recruiting, hiring, organizing and controlling the sales force.
Discussion also includes the roles and functions of channel members.
The cultural, economic, social, legal, po litical, or organizational forces that influ ence multinational marketing operations. 491 Seminar in Marketing Advanced study and individual research on selected problems and current issues in marketing. The theory and technology of marketing for non-profit organizations and services. Application of traditional tools, distinguishing services and non-profits from regular marketing situations. Involves sub stantial case discussion.