Much of the teaching is based on live case study work or upon group exercises which are designed to simulate experience in the real world. Participation by students is essential if they are to obtain the most benefit from the course. G Long, D G Tonks, H Woodruffe-Burton. The course considers marketing in terms of the flows of information which are needed if an organization is to stay in tune with its environment. Groups will execute and present a research project.
Assessment is by project report, presentation and examination.
This course provides an understanding of marketing from both conceptual and managerial standpoints, dealing with the central issues of marketing management. The Lent term will deal with selected special topics, e.g. marketing research, services, retailing, industrial and international marketing. Assessment is by tutorial essays, presentations and 3hr examination. Prior permission should be obtained by those planning to start in Lent term. This course begins in October.