Need to know what is objectionable. Think about how identity and attitudes go together. If that's true, high certainty people are less subject to influence. Self-Esteem is the attitude you have toward yourself. The Elaboration Likelihood Model .
Central route leads to more enduring attitude change.
The receiver attends more carefully to the message being received and compares it to his or her own attitudinal position. Likely generates a number of cognitive responses to the communication. Central Cues refer to ideas and supporting data that bear directly upon the quality of the arguments developed in the message. The Peripheral Route to Persuasion Cognitive responses are much less likely to occur, because the receiver is not carefully considering the pros and cons of the issue. Social norms are determined by examples that significant others set for us and by the attitudes they convey to us.