Some California television stations have refused to accept paid political ads, he said. At least partly in response to such critics, California television stations have pledged to step up their coverage this fall. Some California commercial TV stations are meeting that goal by airing all or parts of five gubernatorial debates through Election Day. California organizers said the offer is likely to be picked up by other statewide candidates, because the gubernatorial candidates already are committed to the full-length debate series. Caddell and others remain skeptical of the broadcasters.
Citizens have other venues for voter information.
While Daniels salutes these efforts, he believes voters pay more attention to the well-produced political spots. Daniels hopes other cable companies will follow his lead, which has been endorsed by the National Cable Television Association. News would fit standard Stations would be free to meet that standard with news or public affairs programming as well as with commercial time. They would also have the flexibility to choose which races receive the time, and which formats make the most sense.