This is a really good way to attack this problem. It ensures that the user can get anything they want without the effort and resources needed to strike a deal with every store. The consumer and vendor don't have to educate the store's employees on how to handle mobile commerce incentives. I also asked Ross how he sees wireless 2.5 G and 3G technologies being deployed in a vehicle. He responded by saying that wireless carriers are leading the way and PDA manufacturers will provide the 3G hardware with a cradle.
Availability is an issue on the network side.
It will probably be a few years until we see ubiquitous 3G, so InfoMove is not pinning their business model on any single wireless technology. They intend to remain agnostic. However, availability of 3G will mean faster and better connections for customers and data. This should encourage the usage and uptake of these services. Mobile commerce stands to benefit enormously, because 3G will make transactions that much faster and more convenient.