While retail product and service providers are the most logical candidates, WebMalls are a good place for home-based businesses, doctors, lawyers, accountants, civic clubs, churches, and even musical groups to have a presence. WebMalls are not limited like physical shopping malls are, which seek to have a high degree of similarity among their tenants. Anyone or any organization that needs to advertise its existence needs to be in a WebMall. They are a very cost effective means of advertising, and attract large amounts of consumers. You can use your WebMall site to introduce potential customers to your business, or you can actually sell online.
Churches can attract new members by announcing their various programs, upcoming sermons, etc.
The local ballet can promote an upcoming performance. The possibilities are endless. Advertising costs are traditionally quoted in CPM, which stands for cost per thousand. It is the price you pay for 1000 exposures. As traffic increases, your costs stay constant, unlike any other media.