Also, we do more four-color process now, although it certainly doesn t dominate our pressroom. At the time most of our competition came from the smaller franchises that also dealt with walk-in traffic. We now have a sales person, and most of his competition comes from companies with sales people. Now there is a very real need for us to be digitally literate. In the past we could muddle through, if the need even existed.
Clients are in a bigger hurry now.
Our standard turnaround times are negotiation starting points now more than they used to be. Partly because of time constraints, some of them are interested in communicating by email now, so there is new incentive to have our CSRs and sales folks online. We have to make a greater sales impact sooner in the sales cycle in order to impress them enough to try us. We can also lose one quickly, too, because of merger, acquisition, corporate whim, or sometimes just plain old turf wars within a client company. Also, clients know more about what we do than they used to.