However, the remedies in an in rem action are limited to forfeiture or cancellation of the domain name, or transfer of the domain name to the plaintiff. The distinction of a mark can be placed on a continuum. There is much overlap between the categories, and it is often debatable which category a mark belongs in. The more distinctive the mark, the more protection is afforded by the law. They have no relationship to the product or service whose source they identify.
Arbitrary marks are also very distinctive.
Suggestive marks are also inherently distinctive, but are less protectable than coined, fanciful or arbitrary marks. These marks suggest a quality of the product or service, but do not describe it. Examples include Fantastic for a cleaning fluid. These marks are protectable as soon as they are used. Merely Descriptive marks describe a quality or characteristic of the product or service.