Telephone companies agree not to give out names, addresses, and phone numbers of persons who pay for unlisted numbers. In the case of listed phone numbers, however, telephone companies traditionally sell that data to anyone willing to pay the price for the data. Persons with listed phone numbers thereby find themselves deluged with telemarketers, junk mail solicitations, etc. Web Browsers like Netscape Navigator set aside a small amount of space on the users hard drive to record detected preferences. Sometimes cookies are used to collect items of an order as the user places things in a shopping cart and has not yet submitted the full order.
Cookies retain information about a users browsing patterns at a web site.
Cookies perform storage on the client side that might otherwise have to be stored in a generic-state or database server on the server side. Cookies can be used to collect information for consumer profile databases. Browsers can be set to refuse cookies. LogoTrust has less risk than DataTrust because it guards against fewer things that can go wrong. LogoTrust assures users that the logo is being used legitimately.