Justify reasons for selection and show how it will be handled in the marketing mix. Because much of the value of the course will come from lectures, class activities and group dynamics, attendance at each class is expected and will be reflected in the grading. This is a subjective grade which assesses student preparation and participation. Quizez may be given at the beginning of each chapter. As a minimum, students should be familiar with the references noted in the course outline prior to each class session.
All material assigned or presented in class is subject to testing.
Irwin Publishing Co, 1996. Absences will be reflected in the grading. Any missed graded activity will be given a O unless excused by the instructor. If there is any student who has a handicap or disability which impairs the learning process, please notify me immediately. Academic misconduct or dishonesty is inconsistent with membership in an academic community.