Last week, there were a number of photographs connecting sports with a certain beer company in a local daily paper. Especially, the crafty manner through which the industry put forth their indirect advertisements has an impact on the youth to a greater extent. In most cases, alcohol is consumed in a sociable situation. Most people who drink alcohol have the expectation that drinking will produce a pleasurable social environment. But the adults in the society should try to convince the youngsters that social poise and confidence can be gained by learning to talk with others in social situations without the use of alcohol.
Beer is the gateway to other alcoholic drinks.
Therefore we should be more vigilant on this issue and try to conviince the youth the importance of being alcohol-free to remain in control of their actions. Further alcohol does not contribute in any way to promote happiness. Hence all members of the public who have the well-being of our youth at heart should lobby together against the crafty advertisements which are aimed at deceiving our youth into the belief that alcohol brings pleasure, fun and high social status.