Do research . Show you know something about the company and tailor your letter accordingly. Your initiative and knowledge will make your letter stand out. Indicate that you will call to follow-up . Keep your letter short-three or four paragraphs and one page.
Cover letters serve as writing samples so make sure it is interesting, clear and well written.
Target each letter to the employer. Try to distinguish your letter from others on the employer's desk. Each letter should be freshly printed or typed on the same quality and color of paper you are using for your resume. Focus on your reader's needs, not yours. Make your qualifications clear and emphasize how you can use them to help their organization.