Thousands of individuals recognize the stakes. Together with foundations and corporations, their commitment and generosity support the work of Children Now. Now uses communications strategies to help bring children into the center of the national conversation. Newspaper and magazine features, radio and television coverage, advertising campaigns, community partnerships, and reader-friendly publications focus attention on children's needs and propose ways to meet them. Now as an accurate, fair source of information.
Children Now uses their media know-how to spotlight kids' problems and then work towards solutions.
They're highly effective. Now uses the Internet to disseminate information and stimulate action on behalf of children. Now's Internet Digest receive on-line updates on children's issues. Most important, they offered to those who visited the site several opportunities to take action. Children confront life-threatening risks at an early age and hear about sexuality, AIDS, violence and drugs from unreliable sources.