The aggregate circulation of all those publications would reach 500,000. In addition, on average, each publication only lasted ten issues, with fewer than 10 percent of them published in Romani. The development of the Romani press after World War II helped spread the truth about the Roma. But with no institutionalized media environment, the Romani press never consistently influenced the public's perception of the Roma. In general, development of the Romani media has been primarily stymied by the nature of East European communist regimes and by the policy of assimilation carried out in Western societies.
Bilingual magazines are a recent trend.
They are published mostly by Roma and are intended to attract as wide a readership as possible. In reality, non-Roma still controlled the vast majority of Romani media throughout Europe and that media cocktail, overall, left a bitter taste. R omani radio and television have proven the most broadly accepted and suitable methods of modern communication among the Roma. But Romani radio and television programming in Europe is facing myriad problems. I have been told that many Roma do not go to sleep those nights before seeing their television program.