Detect gaps in performance and turn service failures into service recoveries Measure service performance to ensure continuous improvement Marketing Bootcamp for Non-Marketing Executives Marketing is an essential business function. The only question is whether you are going to do it well or poorly. This seminar is designed to get busy executives up to speed on the rapidly changing field of marketing. This seminar will demystify marketing and help you grasp basic concepts. You will learn to make effective, meaningful contributions to your company or organization s marketing effort and become an active participant in the process.
Companies are market driven.
This affects the way the company operates and how everyone does his or her job. Discover the linkages between customer driven and continuous improvement organizations. Customer satisfaction and loyalty has a major impact on your business performance and internal operations. In this seminar, you will learn how to make your organization more market oriented and customer driven. You will also learn how to write an effective marketing plan.