You might think about having a few toys that your child plays with only in the car. This can make a car ride something the child looks forward to. Let young kids put stickers, racing stripes or their names on their safety seats so they feel it's their own special place to sit. Encourage the child to look out the window. Child safety seats raise children and allow them to see out the window.
Children are happier when they can see what's going on.
Point things out to your child as you pass them. Ask the child to point interesting things out to you. For infants, tape bright, colorful pictures in the car to catch their eye. Be firm with you child. Every child will try to get out of the safety seat at one time or another.