Then, when you have special offers, a press release, or other news, you can send this out to your online mailing database to keep your name in front of them. Hold an interactive seminar about how to select a qualified plastic surgeon that's right for you, for example. People will view you as the experts and a source of information. Of course, this seminar needs to be promoted heavily throughout the traditional and online media. Online newsletter All types of businesses can benefit from this repeated exposure.
Companies can create a monthly newsletter that goes out to their online database.
This does take time, though, and a committment to do it every month. Another option is to hire a freelancer or PR agency to create one for them every month and tailor it to their specific audience. Your site needs to be media friendly and contain everything a reporter could need available at their fingertips. Provide helpful materials online Make it easier on your customers to be able to do business with you. Long documents that must be filled out can be added to your website in a downloadable .pdf format.