In fact, Wockhardt pharmaceutical div. An average company gives fixed discount on purchases made by the stockist. They employed this innovative technique to bind them as business partner. This helped the company to make stockist feel as part of the company. But, it is an innovative approach in building relationship based on rewards.
Dealers meet is very common in consumer company.
During this meeting dealers are exposed to new product introduction. This can be an important tool to push the product. Dealer survey report on their satisfaction and offering technical support to customer is very common in consumer durable or industrial marketing. This activity will bring dealer s participation and this help the company to improve the sales. Xerox is typical one company which employed such innovation in building the positive relationship.