Think about it.
Conventional wisdom insists that the purpose of selling is to get the prospect to buy.
Get the Prospect to Buy. At this point, it is imperative to stress that the principles of High Probability Selling are relevant to ANY company, regardlesd of its size or nature, and are also relevant to any sales situation, regardless of what is sold to whom. It is also important to stress the importance of the personal integrity of a salesperson who attempts to follow the principles of High Probability Selling. Read High Probability Selling and then determine for yourself which answers make more sense.