Our technology connects us to all the major players. We have the opportunity to get many millions of customers through these partnerships. We're really focusing on our consumer brand. Everybody knows it means that they can get their money from anywhere, but no one really thinks about the company itself. It takes a commitment to sit down and understand the technology.
Consumers have heard promises in the past, so they can be skeptical.
Their time is valuable. So we're continuing to make it simpler. But the reverse is also true. Once they've made that investment, it's difficult to imagine anyone unhooking it.