Newsletters allow you to stay in touch with a large number of prospects on a month to month basis. Otherwise you are wasting a lot of money. So had been using the outside something like an oversized postcard. But I wonder now if it has all been a waste of time and money. Compelling people to answer is the key in this kind of mail prospecting.
Cold calls is probably the most gruesome way to generate business.
It breaks my heart to see people wasting so much time and energy on this. But, when there are no other better ways of getting business leads, this is certainly an honorable way to generate business.