No program can be successful if people don't know it exists. Publicity must reach both church members and community residents. Publicity to church members Keep the church members informed of progress if you expect to keep them involved in the program. VBS will have the most impact when it becomes a church function rather than just the responsibility of one small committee.
Companies often require employees to schedule vacations far in advance.
Remind people of what a good time it was. Take nothing for granted. So many have been surprised to realize that membership is not a requirement for their children to participate. Many of the formal curricula offer outdoor weather-resistant banners. Take advantage of these items or create your own to inform those passing by the church.