If you own or operate a small business, you have taken a step away from the corporate mainstream. As an entrepreneur, you are required to wear a lot of hats. If your instinct is to rush out and sign on a large firm, take a step back and consider hiring an entrepreneur such as yourself.
Corporate entities demand large retainers and hefty fees.
Despite the prestige and combined experience of the principals of some firms, you may be assigned a rookie who basks in the glow of the corporate hot shots. Even if you meet these hot shots at an initial meeting, you may never see them again. Some freelancers and consultants may be Guerrillas operating a home-based business. They are more likely to work non-traditional hours and be available to brainstorm or advise you during evenings and weekends. Their fees and payment plans may be more flexible.