Unfortunately, there is always a risk when a person s picture, name and location are broadcast to the entire web world. Women in particular have been wary. This risk needs to be evaluated against the potential benefits for each firm. One answer is merely to list biographical information for each attorney without pictures. Another is to use a group photograph.
Content is paramount in a web site.
Simply listing firm information on the web is unlikely to draw in many clients. Interesting, informative content, which is frequently updated, is going to keep traffic coming to the site. Clever graphics help, but it s helpful content that is going to keep clients coming back to your site. For example, if your firm practices insurance defense work, you could have a hint page for new adjusters. Each new adjuster could be welcomed with a phone call, telling him or her of your web site hints.