Progress towards a commercial launch. A new company, Bolero Operations Ltd., is responsible for the development of the concept. At the end of the launch program, Bolero will work closely with all participants to develop case studies that will attempt to quantify the actual savings and value of Bolero. Martin-Clark also stated that Bolero is a much bigger thing than anticipated.
Bolero now intends to create an electronic messaging platform.
It is the intention in the long term that users will be able to access the Service through virtually any Network. To a neutral observer, Bolero seems to have partially re-focused its mission, from providing secure trade documentation to more general electronic messaging services. However, by providing general messaging services Bolero moves into more direct competition with VANs. Yet Bolero wants these Vans to interconnect and make Bolero secure trading documentation available to their subscribers. It will be interesting to see how far Bolero pursues the general electronic messaging market.