The best-run companies have mission statements. Mission statements help you, your associates and customers know exactly what you do. They also provide direction for routine activi- ties and innovation. We offer seminars, workshops and training in Customer Service, Marketing, Business Development, Entrepreneurship, Presentation and Communication Skills. Every company has strengths and you are ultimately judged by the people with whom and for whom you do business.
All companies have weaknesses.
And, like strengths, they are used by your clients to judge your company. All companies have strengths which aren't known or appreciated by those outside of your company. These factors can influence the direction of the marketing plan. Your company may have weaknesses which are not generally know by out- siders. For example, poor communication may be a problem.