Otherwise, the home page doesn't work correctly. Across the country, consumers lose hours waiting in lines to pay utility, credit card and other bills at banks or by going to branches of each individual utility company.
Banks spend heavily to staff numerous neighborhood branches.
Therefore, customers stand to gain time by using online banking, while banks stand to save considerably on transaction costs. Banks can also use online services as a way to maintain more efficient customer service and build loyalty, particularly among high-income clients. Brazil is far and away the leader in the online banking space in Latin America, and remains a model for other countries not only in the region but around the world as well. BB analysis indicates that initial adoption rates of online banking services have been highest among customers in the Federal District, which includes Brasilia, the national capital, followed by customers in S o Paulo state, the country's financial center, and Rio de Janeiro state, home to the nation's second-largest city. According to the Yankee Group, Bradesco had 1.7 internet banking users in 2000, second in Brazil behind BB and well ahead of third-place Ita , which had 1.4 million online banking clients.