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Animated graphics make customers work to view product information.
Customers must negotiate several pages of animated graphics before viewing product information. Such obstacles can cause a frustrating experience for customers. The two pages that follow, which show a large animation and a surf competition fact sheet, are full of slow-loading graphics. With products zooming all around the page, customers practically have to play target practice to select the product they want. Even worse, not all of the product images are clickable.