This course focuses on key techniques and models such as decision theory, probability and statistics, and performance measurement. Students will learn the tools, how to apply them, and an understanding of when each is appropriate. Marketing has evolved from its traditional roots in consumer packaged goods to encompass products and services in all industries. Understanding and meeting the needs of the customer better than the competition creates a sustainable competitive advantage. Students will develop a managerial perspective on marketing and study current theories and best practices of marketing management.
Attention is given to solving complex marketing problems.
The effectiveness of business entity is a direct result of the manner in which the company is designed and how its elements work together. This course introduces the concepts of design, development, and transformation of complex organizations from a holistic perspective. A particular focus is the ability to configure organizational structure, infrastructure, and process to implement various strategic objectives. The emphasis in the course is on the existing research and emerging issues in the field of behavioral science as related to personnel problems and the structure of organizations. This module will focus on the basic concepts, standards, and practices of financial reporting to serve the needs of decision makers.