A person to contact in case a reporter needs more information. The title communicates what the press release is about. Your title will almost never be used as the headline in print, but if it gets your point across, it has done its job. For paper press releases, I make the title bold. Performances, which involve more than 20 community children and adults who have been practicing since September, will be held Dec. 10 and 12 at 7 pm in the church building, located at 123 N. First Ave., in Hometown.
Admission is free.
The body of the press release. Put the main point in the first sentence, then trail off to the less important stuff. It is important when you are sending paper press releases because it lets the editor know there isn't another page that slipped behind his desk. If it is a secret, send out the press release when it stops being a secret. Perhaps this phrase has validity in some circumstance, but for a church press release I can't imagine what it would be.