However, trying to be cute with a promotion can turn out to be offensive to some, and then inappropriate word of mouth gets around. It is guaranteed to rankle someone and arouse negative feelings. Not utilizing the skills of public relations professionals also means that your contact with established media relationships is no longer part of your marketing strategy. Please think twice about this before you cut off the p.r. Due to costs, you're seeing less and less of these ads, so turn your expenditures over to public relations.
Consumers take editorial more seriously than advertisements.
Less Is More Also, remember that less publicity may be more effective than more. Simply blanketing the media with press releases may not result in significant coverage or target the people you want visiting your properties. The bottom line is that it is essential to keep your name visible in the public arena, and it is absolutely critical that you utilize the services of professionals who know how to garner publicity with strategy. HVS Marketing Communications provides full-service public relations consulting for the hospitality industry. Specialties include public relations strategies and programs for hotels, spas, restaurants, and convention and visitors bureaus.