Chiropractors are typically insulated from the highly competitive world of the pharmacy industry. Ford, GM, and Toyota all have their vehicles for each category. The numerous manufacturers, with copious advertisements, work hard for your attention and hopeful purchase. The same frame of reference exists in the pharmaceutical industry. The classifications of drugs include antibiotics, antidepressants, antihypertensives, cholesterol-lowering agents, analgesics, etc.
Competition is fierce.
Marketing programs are varied and well funded. Full page advertisements are found in essentially every medical journal. Drug company representatives visit medical offices routinely to drop off samples, literature, and dinner invitations. Speakers are paid to lecture at hospital education sessions. Also, there are expanding efforts in advertising directly to the public.