These learner promotion efforts can have a huge impact on enrollment. Often companies have budgets to publicize programs and pay for receptions to celebrate learner progress. Regular graduation ceremonies, to which former learners, family members, and friends are invited, can serve to honor the participant and heighten the profile of the program in the community or at the workplace. Representatives from community organizations and related service agencies as well as members of the press can also be invited to these ceremonies. The curricula of most programs address at least some of the goals listed above.
Attrition often begins at enrollment.
Learners with minimal English speaking ability are not likely to graduate into credit ESL or be ready to take GED classes in a few short weeks or even months. Programs that, at the outset, require the learner and the teacher to discuss realistic learner goals and to develop a time line for attaining these goals will be more successful in retaining learners. After setting goals with the learner, programs need to provide regular feedback on progress so that the learner continues to perceive goal attainment as possible. Competency checklists can be used to show learners their progress. Another indicator of progress is the awarding of certificates.