Adults are goal-oriented . Upon enrolling in a course, they usually know what goal they want to attain. They, therefore, appreciate an educational program that is organized and has clearly defined elements. Each course unit will have stated learning goals. The instructional content will be designed around those goals, and the quizzes and tests will be designed to determine if the learning goals have been achieved.
Adults are relevancy-oriented .
They must see a reason for learning something. Learning has to be applicable to their work or other responsibilities to be of value to them. Enrollment in the course will be voluntary on the learner's part. When the potential student goes to the site for the first time , an intial public page will fully describe the course and what can be expected from it. The first-time visitor will be able to judge the relevancy of the course before making the decision to enroll.