After five years of waiting, the two established their credit with large corporations began to attend industry trade shows and buy popular sportswear to sell to Metro Detroiters. He wouldn't give sales revenues, but he said they doubled last years' numbers. Being the only store of its kind on the southwest side has paid huge dividends. We live in this community, and we want the people to spend their money here. Industry experts said the Souwaidian brothers are fortunate to have the proper credit needed to sell brand-name and designer apparel.
Companies have a very low tolerance for bad credit because bankruptcies have been very high.
Lee Taylor discovered the store one day while walking down West Vernor. Desmond Jones, director of advertising for the Auburn Hills-based Pelle Pelle, said that stores such as the Souwaidians' are its bread and butter. We may have clothes in some larger stores like Hudson's and J.C. Penney's, but the vast majority of our authorized dealer network are men's specialty stores. That doesn't mean the population is growing. It means they are offering quality products at good prices that you can't get anywhere else.