We believe the ideal situation is to move closer to the consumer s ideal through methods that are not easily copied by others. The group of brands from which the consumer will make a purchase decision is the a. consideration set. Data that are collected for another purpose are a. primary data. A sample in which every unit has an equal chance of being selected is a a. stratified sample. A dissociative group is one to which the consumer strongly aspires to belong.
Derived demand is demand in the consumer market that results from demand in industrial markets.
MDSS might include information from the production department. Product differentiation means that a product is perceived as different on at least one attribute. Customers who have low involvement with a product, generally, do not purchase that product.