A practical approach to the planning for, and the utilization of, the marketing function relative to product development, pricing, promotion, and distribution within a domestic and international framework. Applications of economic concepts and analytical techniques to business decisions and operations including pricing and product management, market segmentation, technological development, and the regulatory environment. Economic outlooks are examined through key indicators, cases, statistical analyses, and computer applications. Analysis of transportation, warehousing, inventory management, and materials management. Global market screening, selection, and development of a plan of action are explored in hands-on learning experience.
Course focuses on understanding cultures and managing the differences for competitive advantage.
An introduction to marketing for non-business students. No credit for CBA students. Techniques for prospecting and qualifying potential customers and making presentations and demonstrations are considered, as well as personal management of the selling function. Analyze the role of selling in Marketing. Attention to managerial decision making, legal and ethical aspects of promotion.