Service recovery is turning a negative experience into a positive one. This should never become the standard way of operating. The real problems may never be discovered and may occur again because all time and energy is spent correcting what has been goofed up. There s always the option of using recognition and loyalty programs. But, this will definitely backfire if no benefits and value are present.
Customers ultimately prefer capable over sweet any day.
Another partial solution is getting very close to the customer, convincing them that you care. This may seem to work with some, but others do not wish to be crowded and friction may be created. The last partial solution is micromarketing, dividing your mass market into small segments and customizing the treatment of each. This can cause the customer to become frustrated and confused. Offering a variety of numerous choices makes them work harder and they will not want to do business with you.