More and more employers find traditional methods of recruiting alone don't create the desired results. In 1992, we began exploring the use of the Internet as a way to improve the results from recruitment advertising. Starting with e-mail response and a special section on America OnLine, the effect was dramatic on the quality and quantity of response. They recognize its flexibility and appeal to Web-savvy people. As the audience for the World Wide Web expands, its rate of growth is nothing short of breathtaking.
Analysts estimate the number of Web sites is doubling worldwide every two months.
Cypress Semiconductor offers an excellent example. The company in Silicon Valley needed to kick-start its college recruiting program. It was already spring and many of those about to graduate had already accepted offers. Within those 75 days, they were able to hire 75 qualified technical majors - a hire a day. Other employers report hiring 12 to 15 professionals a quarter from CareerMosaic at a fraction of the cost of hires made through traditional means.