The Good Life at an Affordable Price, shows the idea that all it takes for a good life is just one more material thing. Four Arguments for the Elimination of Television, by Jerry Mander states, Advertising tries to convince someone that the solution to a problem or the fulfillment of a desire can only be achieved through the purchase of a product. Television programs are put together with the conscious attitude of promoting a consumer society.
Children are quite often the aim of such advertising.
When kids are constantly bombarded with commercial images of people who gain happiness with material possessions, they tend to believe the two are related. To be a member of a consumer society is to be driven to buy. To be driven to buy is to be driven by selfishness and the desire for self-gain. This selfish world is the one the Christians of today live in. It is there choice whether or not they will work to teach their children that these are not the morals of the Gospel.