Registering for the program is free, without obligation and requires the minimum of technical resources. The second option offers a custom search facility, designed principally for registrars and their resale partners. The search results can be displayed alongside existing results when searches are made of names available for registration. This allows affiliates to offer secondary market names as an alternative to new registrations, or when no matching names are available for registration.
Affiliates can monitor the success of their program with a specially designed activity report.
The report includes details such as the number of click-throughs, commission earned and commission paid. The acquisition consolidates Virtual Internet's position as a leading European provider of naming services, and offers instant entry into the burgeoning domain name resale market. Trademark owners are protected through an automatic brand name filter, backed up by a comprehensive trademark dispute policy. But a project of such grand proportions requires very substantial funding. He considered many proposals before choosing to make a huge investment in global domain names.