While most people shop to feel good, others prefer to shop to feel the goods. In other words, feeling is believing and believing means a sale. Then again, there are those who see shopping as entertainment, perhaps linked with when the shopper ends up with a bargain. These elements and the choice of material can be potent forces at a sales point. A pearlescent material finish can be particularly effective because the human eye finds it difficult not be attracted, never mind what actual product is being offered for sale.
Designers are strongly attached to blues - it is said to be America's favourite colour.
And blue is making inroads in Europe and Asia as well. All rights reserved.