Pure Pay provides customers with the convenience to purchase goods and services via the Internet. Not only does this simplify the purchasing process and eliminate the problem of version control, it also eliminates the security risks associated with software such as plug-ins. When the transaction has been approved, the consumer receives an authorisation number from the bank for their records. The consumer only needs to enter the details which relate to the purchase.
Credit cards offer a number of advantages over alternative payment methods in Internet commerce.
Huge installed base - Worldwide, there are literally tens of millions of credit cards in circulation. Regulatory protection - with credit cards, the issuer bears the risk of theft or loss. No regulations exist to protect consumers from fraud or loss associated with digital currency. Also, if digital cash resides on the hard drive, consumers must worry about PC theft and hard drive crashes. As a customer you are probably already accustomed to paying for goods and services in situations where the cards do not have to be physically presented, such as purchasing from telemall shopping.