Customers receive so little courtesy in modern business that it is coveted and highly prized. An extra please, thank you, good morning, a kind word, and a pleasant tone of voice, are the foundation of good customer relationships. Courtesy is the most underutilized weapon against competition in the marketplace. Think about how positive you feel when someone is especially courteous to you. You notice it, you like it, and you remember it.
Courtesy works like that in business.
It is a powerful tool that generates a strong reserve of good will. Always give customers good work. Insist that others in your company give customers good work. All rights reserved. The advice and suggestions in the Women in Business column are solely those of the author.