That is why the entertainment and advertising industries are always the first wave of the emerging global consciousness. In his book, Mustard Seed versus McWorld, futurist Tom Sine puts it this way. Borders are melting and distance is dying as five billion of us now shop at the same macromall and stare transfixed at the same electronic images. Globalism wants more than your pocketbook, it wants your soul. Wait a minute, someone is bound to say.
Capitalism is about capital, it s about money.
Religion is about faith. Let me respond. Apart from the fact that religion s detractors love to point out the various ways in which religion is about money, I want to raise the question of whether capitalism is about faith. Such stories are always rooted in certain kinds of beliefs or assumptions that are foundational to the tale they tell. These assumptions and these kinds of stories are usually argued from, not argued to.