1.6 CEU Publication Planning and Design Learn all you need to know to design attractive, sophisticated newsletters, brochures, flyers, or even a book, from concept through printing and distribution. You will learn basic design principles that are applicable to all types of publications and can be used with any word processing or desktop publishing program, including page layout, type and graphics specifications, and editing techniques. You also learn professional methods and tips for planning, printing, and distributing your publication, and receive a detailed handbook to use as a reference. The Public Relations Workshop enables public relations certificate students to apply their skills in a real-world context. Class members working in teams will take on a client and develop a public relations project to assist the client in promoting a new service, product, event or other client objective.
Clients are typically community-based organizations or small businesses.
During the first three classes, class members will form teams and develop and scope their project under the guidance of instructors. Teams will be expected to develop a plan and a budget for their campaign, and plan media relations. Then teams will work independently and with their clients to develop and refine the public relations products necessary to carry out their plan. During that period, students will be encouraged to continue meetings where an instructor will mentor their efforts. Finally, teams will make client presentations.