The understated two-color palette and simple navigation bar does the trick. Adding or changing much of anything on this site would be a disservice to its corporate strategy . The only thing this site lacks is visual impact. And I'm not too sure that visual impact is the name of the online game. The colors and graphics may not have caused my pulse to race, but I admit to being dazzled by the comprehensiveness and sanity of the site.
All copy is clear and unpretentious.
The information and selection are beyond reproach. And I especially like the organic nature of the site, letting us know that it will expand and evolve to include the 9,600 items the company offers. And they live up to it. I'm going to return to this site many times because it's the answer to a guerrilla marketer's dream . The site is easy to navigate, and the clear, simple layout makes it a pleasure to browse.