Media buyers can have a banner ad campaign running in minutes. Here advertising professionals can meet online to speculate, negotiate and close deals on available advertising space in print, television, radio and outdoor media. The company believes that offline media is still the primary gateway for successful, comprehensive ad campaigns. High-techs such as Microsoft and Compaq place advertising on the Burst network. Such data includes research, planning, available requests, sales proposals, order placement and invoicing.
Buyers can research, select and make an offer on any of the websites and networks listed.
Buyers, be aware that the offer is a binding contract and requires up front payment. Buyers can also use Immediabuy for researching rate cards, without having to place an offer on the system. This tool allows you to select markets and stations, send requests to radio and tv stations, and purchase inventory in real time. The name says it all. Read the previous edition of Tools You Can Use.