Most of the world's peoples are not literate communicators. This has been a growing edge of awareness, training and strategy for the last two decades in cross-cultural ministry circles and is a basic platform in the major world mission agencies now. In this post-literate society, writing and reading are still of value, but only as they facilitate manipulation for the other media. Music Music is a common base across all these media, taking us back to our primal universal human cultural roots. Music is also a primary vehicle for communication, history, worldview, etc., in pre-literate societies.
ALL peoples have some form of oral art like music or poetry.
Illiterate peoples are highly skilled in memory and music and even rhetoric. Westerners appear unskilled in those terms. There are ways to bridge these gaps. Orality approaches have directly addressed this. Storying is one technology developed to bridge this gap and bring the westerner closer to the rest of the world.