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To achieve this, organizations need assurance that their business-critical applications are available, perform optimally, and can be quickly and completely recovered at any point in time. Applications are the name of the game for IT organizations. Through their new ASA solutions, BMC will fill a void that exists in the market providing IT professionals with the ability to ensure that critical applications are available, perform like they should and are quickly and completely recoverable. Application Service Assurance builds on BMC Software s proven leadership in delivering management for business-critical applications and data over the last 18 years. BMC Software served as the pioneer in promoting application management and the critical importance of an application-centric view, which changed the dynamics of enterprise management in business.