However, not all factors motivate each group in the same way. According to a recent IDC survey, several factors drive businesses and consumers to purchase computer monitors. However, not all factors motivate each group in the same way. According to IDC's survey, businesses and consumers prefer different monitor brands and utilize different purchase channels to obtain their monitors. Consumers gravitate toward resellers with a strong retail presence.
Businesses purchase their monitors primarily through direct and VAR channels.
The survey also found a huge disparity exists between each group's use of product reviews before purchasing a monitor. Regarding future monitor brand preferences, the consumer sample revealed a trend exactly opposite the business sample. IDC recently conducted surveys of U.S.-based IS managers and consumers regarding their PC monitor usage and preferences. For more information about IDC, click here . Copyright ID C, 2001.