If you try to take control of it, though, the process may seem painful at first, with terribly slow results. But if you actually put some thought and proactive effort into it, you can effect an exponential difference on your longevity and productivity to the point that you not only survive, but thrive. That doesn't surprise Pensacola, FL, contractor Mark Price of Painters Plus. It's hard to find the dollars to do all the marketing you need. Doug Wold of Queen Anne Painting in Seattle believes that fewer than 10 percent of painters do any real marketing.
Contractors are very used to getting tangible results for their efforts.
Marketing isn't like that. It's easier to devote our time and attention to the current challenges, than to something that will give us future benefits. We're creatures of habit, and either we don't know how to market, or haven't taken the time to delegate the responsibility to market. Yet there are contractors out there doing a first-class job of aggressively and systematically promoting their businesses, and thereby recapping higher sales volume. All agree that it starts out with a sure plan.