Mail campaigns generally yield meager results. Less than 30 percent of local managers are fluent in English. Spaniards are more formal in personal relations than Americans but much less rigid than they were ten years ago. A hand-shake is customary upon initiating and closing a business meeting, accompanied by an appropriate greeting. Professional attire is expected.
Business dress is suit and tie and business cards are required.
Known brands do well. Large government and private sector buyers appear more comfortable dealing with other large established organizations or with firms that are recognized as leaders within their sectors. Travel Advisory and Visas Spain is a developed and stable democracy with a modern economy. Tourist facilities are widely available. U.S. citizens are allowed a total of up to three months within all of the Schengen countries.