Magazines are a media segment reaching out to the female teenage population with suggestions, information, and answers to life's questions. Our content analysis of several May 1998 magazines popular among young adolescent girls indicates articles on fashion, beauty, sex, relationships, and clothing fill most pages. Other featured articles deal with entertainment and health care.
Advertising usually occupies at least half of a magazines' content.
For example, the May 1998 issue of Seventeen was 196 pages long. Ninety-four of those pages were full page ads. That does not include the pages with smaller ad panels. These ads and articles typically emphasize personal fulfillment and improvement through clothing style and beauty care. Articles that address relational aspects of an adolescent girl's life tend to focus on the opposite sex and sexual relationships.