Recently, cosmetics containing aloe vera have emerged as favourites. Indeed, aloe vera, with its great economic value and market potential, looks like a winner, and authorities are understood to be studying the plant's development. The Beijing Zhaogui Science and Technology Development Co. Ltd is particularly interested, with encouraging sales of aloe vera essence, cleansing milk and shampoo products. With the market becoming more sophisticated, Chinese consumers are becoming more discerning in their choice of cosmetics. So the use of raw materials developed with bio-engineering and biochemical technologies will be at the cutting edge.
Children are also high priority for capturing greater demand.
Children's skin-care products should become increasingly popular, if only because developments in this area have been minimal. In light of this, the children's skin-care products market as a whole is waiting to be tapped. The market for old people should not be overlooked either. China is becoming an aging society and the percentage of its elderly population is on the rise. The use of skin-care products to delay and fight the aging process should be an important task for scientific research departments and manufacturers alike.