The public is obviously happy with the choices now available. If they open their own real estate brokerage service, they will likely reduce their market share as real estate agents seek alternative lenders that are not competitors. Human nature won't be changed by a new Rule. It is also not likely real estate brokers will roll over or throw in the towel should the proposed Rule be adopted. Banks should already know that people in the real estate brokerage business are true entrepreneurs by nature and have many battle scars.
Brokers totally understand their business, their peers, and most of all their clients and customers.
They are trench warriors and have honed great skills in how to survive. Most importantly, a true real estate professional deeply cares about each client's happiness with the real estate transaction. And, this professional already has an environment in which to offer those creative services. It might be interesting to learn why Countrywide Home Loans, one of the nation's largest mortgage providers, has elected not to enter the real estate brokerage business. I suspect they have analyzed it and determined their bottom line is better served by providing mortgage services through brokerages than in competition with them.