Heineken is planning to try plastic bottles for larger sizes, allowing consumers to have a glass, then reclose the bottle and refrigerate for later consumption. Environmental benefits to the plastic bottles lie with consumers and their willingness to recycle the bottles. Intoxicating ice creams, sold in supermarkets' liquor sections, made a big hit in recent Minnesota test markets. Each 100 millimeter serving has an alcohol content of between 1.6 percent and 3.6 percent. The products will require warning labels.
Additional flavors are in the works.
Plenty of foods and beverages. Television ads provide a national, culturally shared frame of reference. Several studies have found that television advertising influences foods requested, purchased, preferred and consumed. Television ads can also create misperceptions among children about the value of advertised foods. When comparing food and beverage ads shown during prime time in the early and late 1990s, researchers Carol Byrd-Bredbenner and Darlene Grasso found that approximately 30 percent of all nonprogram time was used to promote upcoming television programs.