Major topics include overview of marketing, target market segmentation, product planning, pricing techniques, distribution channels, and promotional strategics. This course covers the structure, activities, and concerns of business relative to government policies and regulation interrelated with social issues. This course explores the management of the operational elements of the business, including production, materials acquisition, marketing and distribution systems. Quantitative techniques and analytic tools are used in isolating critical issues that require executive action. This course presents the structure for developing and implementing a strategic planning process within an organization.
Case analysis is used as a method to simulate the strategic planning environment.
Graduate Research Methods BUS 490 RES 600 is an introductory graduate course focusing on integrating research methodology into the real word environment. Students will develop an understanding of the application of research methodology to problem solving. Primary and secondary research methods assist in designing analytical and comparative techniques for application to work environments. These analytical and comparative methods will be used during the entire masters course of study and in the preparation of Thesis during the course. Management Professional Financial Planning Area of the financial planning process including concepts, theories, analytical methods, establishment of goals and directives, forecasting of lifetime income and expenditures, evaluation of alternative investments, money management, taxation, and retirement and estate planning.