A number of you expressed concern over the effects a shifting emphasis to technology is having on these students and their reading habits. We are the fiddler on the roof, trying to pluck out a tune, while keeping our balance among our many duties. It all boils down to the personality of the librarian. If you can possibly manage it, it is something to try for. I know they may look like rough tough kids at that age, but they're still kids, and they respond to a good story if you have built up a rapport with them.
Book talks are always sure fire.
Electronic Bookshelf has stimulated our reading program. Invite the children's librarian from your public library to come in and book-talk some good titles. This introduces her to your students and gives another view of reading. I use author of the month. I am always doing informal book talks.