Next, keep a consistent tone in your marketing pieces as well. It should be one that you're comfortable with and one that your target audience is comfortable with. The temptation can be great to create an entirely different image, from logo to tone. Maybe a change is just what your business needs. But, before you make any changes to your corporate brand, be sure you're doing it for the right business reasons and not just because you're bored with it.
Big companies spend big bucks on focus groups because they know the value of objective feedback.
If you don't have those big bucks, send out a client survey or, if you're a new business, ask your friends and family how they view your corporate brand. Authors' opinions are their own and do not necessarily reflect the views of the staff and owners of GIG and Rocco Media. GIG and Rocco Media assume no responsibility nor liability, including incidental or consequential claims, losses, or damages, in connection with such information or with its use or modification. Links or pointers within the GIG website to other Internet sites are provided as a courtesy. GIG and Rocco Media are not responsible for their content, accuracy, existence, or compliance with any applicable laws.