Vince Lombardi was a consummate motivator. I have to do it or else I will be punished, ridiculed or embarrassed. And my father was a master of restrictive motivation. My father knew, however, that restrictive motivation was not lasting motivation. Constructive motivation is focusing on the pay value, the personal profitability in successfully completing the job at hand.
All good coaches paint great pictures of the rewards that come from success.
Vince Lombardi's teams weren't a loose collection of individuals. They were a team. On the Green Bay Packers the whole was bigger than the sum of the parts. Trust Respect and Commitment. Lombardi's teams had trust and respect for one another and they were committed to one another.