We ended up pulling a couple of all-nighters. I didn't call my mom, but I did see the cleaning lady several times. The Staples campaign, which targets small businesses, is extremely popular among consumers polled for Ad Track. Consumers in their 30s and Eastern U.S. residents liked it best. The campaign is slightly less popular than the last one measured for Staples almost two years ago.
Customers say they feel they see themselves in the work.
That's one of the ad agency team's goals. The thing about doing ads for the office supply category is that you can do ads about the workforce and offices. Everyone has that experience. We look at this campaign as a running sitcom about an office. As it turns out, the boss is on the speakerphone and overhears Harris' teasing - and his plans to play golf during the workday.