Well, in Part I of this article we gave people a list of what should be included on a starter Web site. It boggles my mind that sites with zero content will have animations, advanced Web effects and lots of graphics. The same amount of time could have been put into basic content. Think about professional image. Compare that to Jerry's suggestion in Part I of this article about simply including PGP keys as a simple way of showing both technological and professional savvy.
Animated graphics can be effective.
Unfortunately, the level of good taste of Peter Krakaur, the owner of that page, is rare. For that reason, animated graphics are almost always a negative factor. Jerry, I have to smile about your comment on animated images. I used an animated graphic on the Mediation Center project because I thought one could support the client s message while still being tasteful. If you absolutely must experiment with animation, one technique that may make it more palatable is to set up the graphic so that it cycles only once or twice, then stops.