Businesses exist to generate goods and services for individuals or other businesses.
In essence, marketing is the process by which wants and needs are successfully satisfied by goods and services. By helping facilitate skills in communications, behavioral sciences, quantitative analysis and environmental dynamics, the marketing program provides a well-rounded education for sustained professional and personal growth. Marketing students at Nichols College must complete approximately 50 percent of their credits in liberal arts courses. Marketing graduates can choose among numerous exciting and challenging career opportunities in such areas as merchandising, retailing, marketing research, consulting and sales management. Regardless of career path, Nichols College prepares marketing students for professional success through a structured program of internships.