If people want to work for an organisation that is static - be warned. There are very few left. You have to start with yourself. Deep down, as an individual, I am actually not that comfortable with change. So I have to manage myself before I can begin to bring others along.
Communication is important.
If the reasons for change are made clear to people, if the directions are explained and people understand what the organisation is trying to achieve, then they are happier about moving forward. To communicate in an organisation the size of Massey, you need to chunk the change down into smaller work groups. We do a lot of transformation and planning work in teams, as projects. At any given point, we probably have about 10 major projects running. To run, you need good people who can work together, communicate and bring their individual skills to the group.