Businesses are being re-shaped to become more customer focused. The difficulty is that increasingly marketing savvy, time starved and brand fickle consumers are getting harder to bring into a clear marketing focus. Some researchers, including Pegram Walters, are encouraging clients to use some new rules of engagement with the consumer . Today s consumer, is rather like a magazine, having a consistent framework which changes in content and intensity from one issue to the next. They share identity and experience with brands at moments in time, but these are ever changing or even fleeting.
Consumers have choice and many exercise choice.
They are increasingly difficult to view in a fixed way, as something we can easily target and predict. A traditional academic discipline from social anthropology, ethnography, is showing researchers how they can understand better this new consumer. Up to now most researchers have not even been aware of the inspiration this area can bring to commercial approaches. Collection from the Ainu and the Amur Area - artifacts and photos from Barathosi Balogh Benedek's 1908 and 1914 expedition. Also in Hungarian.