The site launched on June 1, 2001. All the information a person needs to plan his or her mountain hike will hopefully, ultimately be on the site. This includes everything from driving directions to summit pictures to trail descriptions to whatever else visitors to the site would like to see.
Customer feedback is taken seriously to improve the site over time.
A risk in making it easier for people to enjoy the mountains is the increased liklihood that more people will damage fragile outdoor ecosystems. Thus, this website advocates Leave No Trace principles and Leave No Trace links are numerous throughout the site. Furthermore, five percent of company profits are donated to non-profit organizations that work to protect mountain areas. The company seeks to treat its customers, partners, and all its constituents with integrity and forthrightness. He received his Eagle Scout Award from Troop 25 in Manchester, Connecticut at the age of 16 and has volunteered as an Assistant Scoutmaster with the Boy Scouts since 1988.