The Editor of the Journal of Consumer Marketing invites practitioners and academics to submit papers worthy of contribution to the literature for a special issue. Papers should provide practitioners and academics with new ideas and concepts and be written in the style of the journal. Papers may be the result of empirical research, comprehensive literature reviews, case studies, business practice, or thoughtful analysis. However, to be accepted for publication, all papers must provide practical applications of material presented. Article length should not exceed thirty typewritten pages, although exceptions can be made.
All material is reviewed on a double-blind basis by at least three reviewers.