Search engines use these keywords to identify your site, so if someone is searching for a Dorset bookseller, your site might be the first one returned by the search engine. And don't include your competitors. A recent court case in the UK went against a company that listed a competitor's name in its keyword list. To check out if your site already has metatag keywords, click on the View menu then Source in IE, or View then Page Source in Navigator. On an ecommerce website, it is essential to ensure that you have your back-end systems in place to meet customer demand.
Customers use the internet for greater ease of use than going to shops or mail order.
They want to access details about what they're buying, probably want to see photos of products, and they want to easily get through to the checkout. The internet makes it easy to keep in touch with customers. Use email to let them know what's going on and build on the loyalty you have established. Judicious use of email can alert them to new products and services you offer, and make for ongoing sales.