As a kid, I waited impatiently for Sears' fat Christmas catalog to appear in our house each fall. Simmons' first edition came out in 1990. His third sold more than 150,000 copies.
Adventure travel has, everyone agrees, become softer as baby boomers continue to age.
It can be, Simmons insisted. It depends on the person taking the trip. Ill. But more and more, he added, travelers are looking for half-day or daylong adventures that plug into an already scheduled vacation, for more cerebral adventures and for longer adventures they can take with their kids. There are two reasons. The first, strangely enough, has to do with television.