A1 the unconscious part. B is conscious and B1 unconscious. Now imagine a situation with three parties, each of which has a conscious and unconscious part to his or her personality. For the sake of the description, the conscious and unconscious parts of personality will be referred to as if they are separate persons or entities. Let's say A unconsciously communicates a message to B that C isn't supposed to pick up.
C receives it.
The creators in the company know exactly what they are doing. It is a communication from their conscious personality to the unconscious of audience members. This is the instrumental manipulation of psychodynamics. All of this is about one of a number of kinds of hidden players and actions. The other kinds are the whole persons whose actions are consciously concealed.