It is an intense, individually-oriented learning experience that will increase the effectiveness of all staff and professionals, both new and experienced, who contribute to the firm's marketing process. For marketing personnel new to the role, the Clinic will serve as the equivalent of six to twelve months of trial and error. For experienced marketing professionals, the Clinic will provide direct access to solutions to current, specific problems in the organization and operation of the marketing effort, without diverting months of energy from other work. The Clinic combines learning, consulting, and action planning into an intense experience. Attendees spend time in personal skill assessment and development, and in solving individual work problems.
Attendance is limited, enabling participants to make a rapid advance in their effectiveness.
The instructor is Sharlene Silverman, a consultant of The Coxe Group, Inc. who holds a Bachelor of Arts in Architecture with Honors from the University of California at Berkeley and a Masters in Business Administration from the University of California at Los Angeles. In 1992, she was awarded the Leonardo Award for excellence in marketing by the Los Angeles Chapter of the Society of Marketing Professional Services. Ms. Silverman has taught several courses and lectured on professional practice and marketing in architecture at USC, UCLA, Cal Poly San Luis Obispo, and the University of Arizona. In addition to her expertise in marketing, she provides consulting assistance in general management, strategic planning, executive search, and marketing. The specific curriculum results from input that participants provide in advance of the program, and consequently, the topics and emphasis are highly personalized.