I know, because I m the president and Chief Operating Officer of the UniWorld Group, the largest independent ethnic advertising agency in America, and my company has created ads for all of those companies. For me, advertising has been an exhilarating field continually packed with new ventures and new skill-building experiences. From UniWorld, I was recruited to a position at Kodak, where I rose through the ranks to become general manager, Marketing Communications and Support Services for Kodak s U.S. and Canada Consumer Imaging Division. At Kodak, my responsibilities expanded beyond advertising and promotion to include direct marketing, sponsorships, public relations, and trade shows. Through each project and position, I was not only given the opportunity to market products to millions of consumers, but I also received a new learning experience to utilize in my future ventures.
Advertising is an ever-evolving, constantly growing industry.
It provides a variety of jobs and career opportunities. Business performance is measured and rewarded and allows for advancement professionally and financially. Advertising agencies are located across the country and internationally. Major firms are in New York, Chicago, and Los Angeles but virtually every major city has sizable advertising agencies. From an ethnic standpoint, some agencies are dedicated to addressing specific ethnic audiences, therefore allowing you to work in a culturally relevant context.