It's a circle you have to complete. Petra Tischer, owner of Tischer Autopark in Silver Spring, Md., agrees. At Tischer, company training includes an emphasis on customer satisfaction. To boost employee satisfaction, Tischer initiated an incentive program that includes all company employees. Each month, the dealership offers a new car clinic where technicians teach a two-hour seminar on the basics of car care.
Customers appreciate the dealership's philosophy.
Attracts At a time when the value of branding is at an all-time high, Subaru is leveraging customer loyalty at the dealer level to build allegiance at the manufacturer level as well. Currently, that isn't a difficult proposition. Subaru's sales momentum is still strong. Demand is outweighing production. In implementing the Subaru Difference initiative, one of the company's goals is to increase the franchise value for the dealer.