Teaching advertising using WordPerfect . Teaching with WordPerfect and the interplay of graphics with advertising has effectively shown the differences in mood and ambiance with font size, type families, and spacing, with immediate examples and instant editing. The class then considers the effects of the visuals upon a variety of target markets and what the reactions would likely be. Teaching with presentation graphics . Using presentation graphics, I make an outline for each class and then choose background layouts for each session.
Build techniques adds points as each topic progresses.
The movement and color get students more involved in the discussion. Most of the presentation packages also add sounds, and I try to mix in some graphics from different sources like America OnLine or packages by Corel. This injects a bit of humor and presents an element of surprise. These multimedia presentations serve as models for the student term project presentations. Since presentation graphics are used heavily in business, students are motivated to acquire these skills.