People sometimes choose direct marketing because they are tired of inexperienced store personnel who don't understand their products, parking problems, too much traffic, and limited store hours. Direct marketing is available 24 hours a day. In the last 10 years, expedited delivery services have allowed even perishables to be delivered in good shape. Expedited delivery services have reduced the customer's wait and the cost is not much more than the cost of ground transportation. Most direct marketing companies are very reputable and offer good products at competitive prices.
Customers appreciate their iron-clad guarantees.
Guarantees alleviate fears about returns or getting money back if they're not happy with the product. Anything you can do to guarantee satisfaction is necessary. As in any business, you'll have to weigh the pluses and minuses before you become involved. Advantages There are many good reasons to offer your product directly to the consumer. Of course you keep more of your gross income if you don't have to go through middlemen.