Discount dates rigidly enforced and applies to advertising charges only. New advertisers must prepay advertising by the closing date of the issue in which the ad is scheduled to appear. Accounts with approved credit, net 30 days from invoice date. Invoices not paid in 30 days will result in loss of all frequency discounts and agency discount, and will immediately become due at the 1x rate. Advertisers with a past due balance are not permitted to run additional advertisements until balance is paid in full.
All contracts are for consecutive issues unless other arrangements are made in writing.
To earn the frequency rate, invoice must be paid in 30 days or the frequency rate will be lost and invoice becomes due at the 1x rate. Rebate will be made at the end of contract period if advertiser has used sufficient insertions to earn a lower rate than the one at which the advertiser has been billed, including color. Invoices for short-rates are payable on receipt. Advertising agencies and their clients are held jointly liable for any unpaid balance. Advertising space may be cancelled by either party with 30 days written notice prior to the closing date of the issue.