Readers who feel engaged with a site are more likely to become regular visitors. When a news site visitor takes the time to compose a letter about content on your site, they deserve at least a brief acknowledgement of their message. If readers establish a relationship with your staff, they are more likely to be repeat visitors. Make it easy for readers to contribute feedback to your site. A form at the bottom of every column allowing a reader to append his opinion to the bottom of the piece again fosters a sense that this is a community, not just a one-way news medium.
Consumers are more likely to visit often if they feel they are part of a community.
Facilitate community discussion Discussion forums are another major tool for getting repeat visitors. For those who truly get involved in a forum, daily visits to participate in the conversation are normal. But don't limit yourself to discussions about news topics of the day. Where a news site can build repeat traffic is in hosting groups and organizations within the community. Allow groups to run discussion forums on your site for free, but include banner ads on the forum pages to fund it.