The demand for content management software and services has evolved in the last 18 months. They wanted to be able to adjust the look and feel of the site at will, just as a showroom manager would tweak the lighting and dust the shelves. Armed with these tools, more employees can become part of the team that makes Web site changes as needed.
Consistency is key.
Content management software makes it possible for employees without a programming degree to create, edit, and manage Web pages. You have to build interest. These technical resources know absolutely nothing in terms of the business importance of this content. For now, the new software solutions for content management are fractured, with no one company offering the whole solution. Atlanta-based MediaBin Inc., for example, concentrates on the visual image niche.