TAXI is a free software application that operates from the users' desktop and enables consumers to obtain the products they are looking for at the best price using real-time price comparison on the Internet. TAXI brings a more effective approach to online marketing for merchants. The system tracks user profiles and demographics, and uses these statistics to deliver targeted promotional-based information to shoppers. Using TAXI, merchants ultimately are able to increase traffic to their web site and maximise sales as a result of this very targeted online marketing effort. The TAXI online shopping assistant is the first comprehensive client software application designed specifically for shopping on the Internet.
Consumers can purchase products and services and compare prices via their desktop.
Taxi Interactive has secured anchor partnerships with 18 online merchants to date, and has established the partnerships within a dozen different product categories, such as fashion, music, sports, computing and travel. Hilton Hotels, for example, is one merchant partner within the travel sector. Hilton selects e-commerce marketing partners so that new services can be offered to its site visitors. Offering the TAXI shopping guide to our customers is a great way for us to provide value to them. TAXI was developed to be convenient and easy to use for consumers.