More public and private schools are advertising to recruit students and faculty, attract funding and show investors they're getting their money's worth. Rock drummer cuts soundtrack. It's not every day that one of the world's hottest rock concert and studio drummers provides the soundtrack for an academic institution. But Kenny Aronoff, an IU graduate who also teaches at the IU School of Music, provides the upbeat track for the new IU campaign. Return on investment.
Advertisers often ask what they got for their money.
Because this year's creative work is so strong, the university is hoping to get a bigger impact from a smaller media buy. Unique, money-saving production. A sports ad that talks academic and arts awards.