Marketing is replacing selling. Selling is part of the marketing process. Sometimes, professionals use the term 'marketing' instead of selling, believing it is more acceptable. This may be true for some products or services where the salesperson acts simply as an order taker. For most products and services, however, selling is a necessary and valuable part of the marketing strategy.
All successful salespeople are hard closers.
Surveys show that today's top salespeople seldom spend much time on closing. Instead they focus on finding customer needs, demonstrating benefits and asking for customer feedback. The professional salesperson, after making sure his client has all the information needed to make a decision, simply asks if they would like to take the next step.