There are six distinct segments of Web distribution that must be exploited separately. The main Web site. Every organization has a main Web site, with a publicly available and recognizable address. But this is only one place to do electronic business. The private Web site.
Companies provide higher value services and options to their immediate trading partners.
By acting as information wholesalers, distributors, and sometimes aggregators, these portals have become a critical element in the new electronic value chain. Just when we thought that the Internet would allow us to get rid of the middleman, here come the big portals to assume that role, assertively. Being an intermediary. Being an intermediary is a new way of thinking and behaving. Companies that do this evolve from producers of information to processors of information for the sole purpose of creating a higher value service based on a creative manipulation of existing raw information.