Summarise text, use ftp delivery for long documents. Plan ahead Take time planning your pages, their content, menu items and headings, photographs and any extra toolbar items you might need. Perhaps your pages contain answers to a series of questions a prospective, or existing, student might ask. Perhaps they are just a set of statements. Try to allocate sufficient resources for this task.
Cluttered pages can appear confusing, difficult to read and become irritating to follow.
Use tables to arrange your information effectively. Use Style Sheets wherever possible. Links should take the user to relevant information. Ask linked sites to reciprocate, if appropriate. Use images Most users will focus on pictures before text when opening a Web page.