Business culture in a sense is the culture that we all live in, so it s something that s of interest to a very wide audience. It s a study of who s winning who wins in American society and how they explain their victory. The victors in American society are very much the subject of One Market Under God , which is filled with their alternately laughable and chilling statements. I am a revolutionary, as you may know, says one John Reed, CEO of Citicorp. It s just not cool to make things anymore, offers management consultant Ron Nicol.
Corporations like to refer to themselves as families.
The Net is our future. The Net is moving irreversibly to include everything of the world. Side with the Net. And finally, Resistance is futile. But no one else has examined our country s corporate mind-set with such indefatigable zeal and wit in order to show us how the people who drive our economy actually think.