Do not give anything with your company name printed in large letters. Check carefully before giving flowers, since many varieties are symbols of courtship or funerals. Do not give personal items. Avoid gifts that are dramatically extravagant or obviously inferior. Wrapping Wrapping a gift correctly is very important.
Appearance counts as much or more than the contents.
It is always better to have a gift professionally wrapped where you purchased it, such as at a Japanese department store. Tell the clerk the occasion for the gift. Pastel-colored wrapping paper is preferred. Never use black paper. Traditional, formal gifts are usually wrapped in a heavy white paper called noshi-gami , tied with stiff strings called mizuhiki , and decorated with a folded paper called noshi .