Then after a long pause the system restated the directions. Since I did not know who I needed to talk with, I punch O' assuming I would get an operator. I was immediately disconnected and very frustrated to say the least. Be sure your system allows the caller to reach a live person in the event they have questions. Be personal .
Automated systems are impersonal.
We have all been caught in the labyrinth of automation when one choice begets another choice to another choice. A friendly voice on the recording can ease the caller into using your system. Answer within three to four rings . People have become accustom to having phones answered within three to four rings. If your business is using an automated system make sure it responds to the customer rapidly.