No technology today better demonstrates the power of the Web than personalizing the customer s surfing and shopping experience. BankAmerica gets it. The best sites use numerous interactive technologies that engage and entertain customers. Practicing eCommerce allows the customer to do the data entry, which maps data automatically to your various systems. Your goal is to create an environment that attracts and retains customers who feel part of your online community.
Community is real people communicating with real people.
Success will come to those who build relationships that will endure. Free drives traffic and increases value. The Internet culture continues to reward sites that provide useful information, and free products and services. More traffic equals more ad revenues which increases property value. The goal is to drive quality traffic from many sources.