Active Rockers have never taken their success for granted. Showing commitment to the acts we supported as well as a willingness to research new directions were the elixirs needed to keep the format on top. Dedicated to the long-term success of artists, Active Rock has developed a reputation for taking the lead on breaking new acts. In spite of this successful track record, Active Rock has still not found a place in some of Americas largest markets. The opportunity for your station to capture a loyal and long-term listenership could exist in your marketplace today.
Active Rock is no longer a novelty factor.
Some of Americas leading broadcasting companies have a strong representation in the format. Companies like CBS, Chancellor, Jacor, and Greater Media have all enjoyed success with Active Rock formats in many of their competitive markets. Once the poor sister of Alternative, Active Rock is the Rock format market leader in many of Americas great radio markets. If your owner is looking for a format to protect other Classic or Mainstream Rock positions, think about suggesting Active Rock as a successful strategic partnering possibility. You could not only enhance your own position, but you could help secure the Active Rock format well into the future.