Can be more complex, as may have to make deliveries in short-periods to people about whom they know little. Stock It Yourself. This option sets up warehouses and handles shipments to stores and online customers. Control is maintained. HP orders automatically transmitted to FedEx hub in Memphis.
Company depends on distributors and manufacturers to ship orders.
Federated Department Stores purchased Fingerhut to help in supply chain. Why B2B. Lower costs. Faster and more control. Proprietary nature so strong switching costs. Good Reliability of capcity.