Potential scouts, leaders and benefactors are a less well defined group. At least make it easy for someone searching for you to find you. Register at the Net search facilities. Make sure your site comes up on keyword searches that are likely to be used to find you. Double check the search facilities to make sure you appear.
Compelling content is something in the mind of the reader.
For most of us, for most of the time, specifications and price lists of tires would not constitute compelling content. But when someone is in the market for new tires, she may find clear text about the differences between steel belted and bias ply a real page turner. Know your market. Know your goals. Make sure your site does exactly what it was meant to do and does it well.