They must be based on principles of partnership, transparency, accountability. Sharing information on the internet can definitely be a win-win situation. But for the win-win to occur, there must be a proper balance between business and consumer. The United States prides itself on being the land of the individual. But to me it often looks like the land of the rights of big business to gather as much information on the consumer as possible, and only clean up its act when consumer pressure has gathered enough momentum.
Consumers are willing to give more information in the right circumstances.
Gerry McGovern is the founder of Nua . High-quality PCs at bargain basement prices. Only branded names inside. Unsubscribing made easy. This is an HTML e-mail service.