Letterspacing Adding space between letters. Logotype Name or symbol for a company that is specially designed and used as a trademark. The small letters of an alphabet, as distinguished from capital letters. Magenta One of the four primary colors used in traditional four-color printing. Paper Grades Paper is classified by weights and grades in general terms according to how it is going to be used for printing.
Common weights are book, cover, bond and index.
Grades reflect the manufactured quality of the paper, premium versus inexpensive, for example. A color and ink matching system that designates color with a numbering system. Phototypesetting Setting type with photographic reproduction, as distinguished from digital systems that use lasers for image formation. Pica Unit of measurement used in typesetting. Special character font that consists of symbols or pictures.