It is easier to get moving when the picture of you in the goal-state is compelling. Then the goal draws you toward it, like a magnet does. Thinking of your goal brings its attractive or repulsive properties to mind. Attractive images attract. They are compelling and draw you to them.
Compelling goals kick in seeking motivation.
This kicks in avoidance motivation. Imaging what you will be doing when you have lost weight can discover a positive statement. Seeing yourself looking good in a bathing suit is more compelling, hence more motivating, than imaging not eating sweets. Your journey towards a smaller waistline is more joyful when you are seeking to wear a size 12, than when you are avoiding eating delicious sweets. Negative Goals Repel Goals that contain negative targets are surprisingly common.