The market for data mining if you believe the hype will be billions of dollars by the turn of the century. Unfortunately, much of what is now considered data mining will be irrelevant, since it is disconnected from the business world. In general, marketing analysts predictions that the technology will be very relevant to businesses in the future are correct. The key to making a successful data mining software product is to embrace the business problems that the technology is meant to solve, not to incorporate the hottest technology. In this report I will address some of the issues related to the development of data mining technology as it relates to business users .
Data mining is a relatively unique process.
In most standard database operations, nearly all of the results presented to the user are something that they knew existed in the database already. Data mining, on the other hand, extracts information from a database that the user did not know existed. Relationships between variables and customer behaviors that are non-intuitive are the jewels that data mining hopes to figure out. This is where visualization comes in. Visualizing Data Mining Models .