In 1992, the name was changed to the Better Business Bureau of Southern Alberta. In 1993, the Better Business Bureau opened a Membership Development office in Medicine Hat and almost a year later opened a further office in Lethbridge. Today, the Better Business Bureau of Southern Alberta, serving consumers south of Red Deer to the Montana Border and everything between the British Columbia and Saskatchewan Borders, maintains the largest business membership base of any business organization in Southern Alberta with almost 3,500 business members. The Better Business Bureau of Southern Alberta is a member of the Canadian Council of Better Business Bureaus, and associate with the Council of Better Business Bureaus of the United States. Regardless of location, all Better Business Bureaus operate under a common Code of Operating Standards.
Bureaus frequently speak to each other about consumer concerns all over North America.
And like this Internet presentation, works constantly to find new ways to be the leading provider of consumer information in North America. The Better Business Bureau of Southern Alberta believes strongly in self-regulation in any consumer based activity. The Bureau knows that if business does not conduct its consumer affairs in a rational, truthful manner, the option is to see government introduce legislation making it law that business reach the same conclusion. The Better Business Bureau of Southern Alberta undertakes thousands of consumer inquiries each year from Southern Alberta. The emphasis is Consumer Inquiries, not complaints.