The study found that of every 1,000 visits to retailer's Web site, only two to five result in purchases . Compared to conventional retail stores, that's extremely low. But the respondents remained very positive. They cited the lower cost of doing business online, and many expected to continually improve their sales. Of course, many factors come into play.
Conventional wisdom says that people are worried about security issues.
I think it goes beyond that. In order for online sales to compete with conventional retail, you must satisfy consumers in three things. Better selection, better service, and better prices . I want you to try an experiment. Go shopping on the web yourself.