Keep responses brief, but long enough to help the reporter get a quote. Politely correct inaccurate facts or misconceptions and don't let the reporter interrupt. Ask to provide full answers. Don't allow the reporter to put words in your mouth and never argue or appear hostile. After you have finished answering a question, don't be compelled to keep speaking.
Dead air is the reporter's problem.
If the interview is being taped, start an answer over if you blow it. This may seem awkward, but will be better in the final result. Television Specifics Be on time, but remember flexibility is the rule when dealing with television reporters. Arrive at least 15 minutes before an interview if it takes place in a studio. Look your best and wear clothes that enhance the image of Humboldt State University.