Be careful and serious in promoting your business online. Every few months or so, a new online marketing fad emerges. While some are effective and stick around, others fade away almost as fast as they appear. The newest fad is free e-zine ads. You've probably seen the offers.
All new subscribers receive a free ad.
And now some sites are even offering huge lists of e-zines that offer free ads. Since it's just about impossible to read any educational marketing material that doesn't praise the e-zine ad, to the untrained eye these offers are simply incredible. E-zine ads ARE a cheap, effective way to get your message out to thousands of targeted prospects. This isn't the only problem with free e-zine ads. Oh no, it gets worse.