One of our photographers booked 27 weddings from his listing on The Knot. I have full-time technos with me. We have 9 or 10 computers networked in my office. You're getting the first one now. They all have cousins, friends, etc.
Celebrities are nice, but often they present more marketing value than dollars.
I don't try to have any influence. I photograph what they want. I have a reactive style of photographing. I usually use one umbrella for my posed pictures. Some flash-fill when there's pretty light and I want to pick up the eye sockets.