First, this course will provide you with a better understanding of your own consumer behaviour, so that you can become a smarter consumer. Second, this course will provide you with an understanding of what a marketer needs to know to better meet the needs of his or her consumers. They are not cumulative. No early or late exams will be given, except in extreme cases such as documented death in the immediate family. Exams will be a mixture of multiple-choice, short answer, and short essay questions.
All material discussed in class and all assigned readings are fair game for exams.
You will complete a semester-long group project in this course. The project is broken down into four topic areas, with a written report due at the end of each topic. This project is to be done in groups of four. The leader is responsible for organizing, delegating, and finalizing the report for his or her topic area. This does not mean that the leader completes his or her report independently - all group members should contribute to each part of the project.