They're unusual for what you see on TV right now. These ads speak their language. Local ad man Pierre Ouellette, a partner at KVO Advertising, agrees. It's sort of like a populist revolution in advertising. It goes beyond the hackneyed realm of hyping product benefits.
Advertising is supposed to be a pack of lies.
We tell the truth. Sut Jhally, professor of communications at University of Massachusetts in Amherst and author of the 1992 book Codes of Advertising , is troubled by Miller's slick commercials. Advertisers are correctly recognizing the cynicism of their audience and joining them in their cynicism. They are awash in it. There are average-looking people.