Unfortunately, it's natural. You can't get the apple on your printed page to look like the apple you hold in your hand. It can look similar, but not the same, and it's all due to the nature of color and the processes used to reproduce it. This color spectrum, or color space, contains millions and millions of colors and variation. This is the color space of light, and is also the same spectrum shared by computer monitors to some extent.
Computer monitors have a restricted color space.
Typical monitors display a very low range of RGB color. Many higher-end monitors have wider color spaces and therefore can preview a greater range of colors. The major problem arises when going to print. Printers do not use the RGB color spectrum, but a more limited color range. It is this CMYK color space that is often the culprit in printed color problems since this color space is far more limited than the RGB color space that is being printed on the monitor.