Another focus of Krosnick's work has been the way in which small changes in survey questions can produce large changes in the reports people give of their political attitudes and beliefs. Through his research in this area, he has identified many ways to improve the design of questionnaires to measure public preferences. Krosnick has published three books on political attitudes and survey research and is currently completing a fourth. He has published more than 50 book chapters and articles in leading political science and psychology journals and has delivered 85 papers at national and international conferences. In addition to his teaching at Ohio State, he is an annual lecturer at the University of Michigan's Summer Institute in Survey Research Techniques.
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