It really is a fun business. Once he had seen one of the five pilot stores launched in September, Rose knew he would enjoy the transformation. He likes the look of the displays, everything from bath furnishings to garden accents, real and silk flowers, furniture, flooring and all the smaller items that make a house into a home. Finding many items under one roof is a good deal for many shoppers, he said. Having lived and worked in the Valley for seven years, Rose knows what folks want.
Convenience is important, but so is variety.
In the spirit of competition, he recruited a number of his employees from other stores that carry some home decorating stock. As HomeBase, the store required about 100 employees. When those who formerly worked elsewhere are asked, they assure him prices at House2Home compare favorably with those in other Valley stores, he said. The advantage of large inventory space is that the store can offer a wide variety of items with prices across the spectrum, he added. Describing the store as spacious and bright, Rose wasn't sure which department is his favorite.