He wanted to impress a company called Forbes, which sold many magazines and were a relative success. I sent a letter to one of their representatives, Tim Forbes, and tried to sell him three of my defunct magazines. He sent me a letter back saying with the area he was in he couldn t, but he said he would be glad to meet with me. In Feb. of 1995, the first issue of American Legacy was published, as has been in existence ever since. Things started out slowly as usual for Reynolds with the new magazine, this time dealing with advertising.
Advertising is the lifeline for any magazine.
It took us 3.5 years to finally get Disney and McDonald s, and 2.5 years just to get Proctor and Gamble. When we first started out, General Motors was the big ad for us. They produced 52 percent of the ads, and now only represent about 19 percent. Big things are ahead for Reynolds and Co., as American Legacy Jr. is set to come out soon. It will focus on the youth and be sent to schools across America.