That leaves librarians and aggregators. Seamless linking will be needed, but agreement on the contractual process will be difficult. Intermediaries will have an important role, eg ISI Web of Science. Copyright need not be an important issue. Publishers want to continue to publish, but don't need to own the author's words.
Authors are a critical element in the chain.
What is Interesting, Surprising, etc The results are encouraging, especially the importance of postgraduates in the Humanities and Social Sciences, and potentially in the Arts. Initially academics showed interest in using SuperJournal, but this diminished. Postgraduates show more interest, and they are the academics of the future. Academics have an average age of 50 and are not interested in learning about electronic journals. The number of non-repeat users is disappointing, but there are factors that explain it.