Advertising, selling, buying, and other functions are made much simpler by use of the Internet. The ease of communication alone is a huge advantage of using the Internet. Businesses save huge amounts of money by cutting their cost in this area. The future is never guaranteed for any company. Even though Netscape was the first Internet browser to hit the market, they were not the last.
Competition always makes doing business difficult.
Netscape has the misfortune of having as its main competitor Microsoft. Microsoft has an almost limitless supply of resources available for their use. They also have the advantage of owning Windows. They incorporated their Internet browser, Internet Explorer into the Windows operating system. This allowed them to capture a large percentage of the market.