For most of us, stories are a daily feed. We consume them through books, movies, television shows, magazines and more. We're ravenous for tales about people, from celebrity tidbits, to the scoop on our collegues to a little neighborly gossip. Because of our insatiable appetite for human drama, be it a life-threatening adventure or a minor foible, storytelling is a timeless communication tool. Technology now enables an organization to easily capture tales of customer service heroics, pen the grassroots vision of teamwork, or record for posterity chapters of risk-taking.
Customers make great contributing writers, too.
You may want to appoint an editor to shape and approve some of your content, but the end result is a refreshing mix of diverse voices bringing your company story to life. To find out more about Digital Storytelling, Call us. Ten Reasons to Tell a Story. To gain quick buy-in. Stories are a great conversation starting-point, because people easily understand and relate to stories.