Danish Association of Advertising Agencies From this industry site, you can buy publications about the advertising industry in Denmark. Several large American and international advertising agencies maintain offices in Denmark. The code of conduct for advertising in Denmark is, in some areas, more conservative and consumer protection oriented than that of the United States, while in other areas, more liberal. For example, while nudity per se is not considered obscene and is seen in some Danish advertising. TV commercials for alcoholic beverages, tobacco and medicine are not allowed.
Commercials appealing directly to children are subject to legislative restrictions.
The Consumer Ombudsman oversees compliance with the Act on Marketing. He may take action on his own initiative, or based on complaints by third parties. However, he will not be consulted for prior approval or rulings on planned campaigns. Examples of typical cases for Consumer Ombudsman action are those involving misleading statements and unfounded claims of a product's qualities. Generally, the types of advertising media that exist in the United States, exist in Denmark.