The Virginia Tech doctoral program in Marketing prepares students to teach and conduct research at major colleges and universities. Our students also have been awarded the Richard D. Irwin dissertation fellowship, a Cunningham dissertation fellowship and best student paper and dissertation awards from various sources.
D program is designed as a four-year program.
Each year of the program has different goals, provides different learning experiences and reflects different expectations for professional development. Students take six marketing seminars that vary across substantive, conceptual and methodological contents. Additional training in statistics and research methods helps students develop the research skills which are necessary to support a career in marketing. A third part of the learning experience consists of study in a related, but secondary field. Together, these three parts of our program of study provide students with a learning experience that should allow them to achieve their professional career goals in Marketing.