The first few months we grew slowly as we added content to the site and as awareness of us gradually increased. Now our traffic is closer to 3000 visitors every week. A major jump in our traffic occurred with the breaking awareness of the Folkenberg legal problems. Another major change to the site was the adoption of a much more robust discussion platform, which facilitated the emergence of one of the most active discussion groups in the Adventist Internet. Traffic estimates can be difficult, even when looking at good numbers.
Different people have different interests.
Certainly our discussion forums are one of the most popular parts of the site. Others like our fully-available back issue archive, or the John McLarty devotionals. I hope that, with the breadth of available content and opportunities for interaction on the site, there will be parts which fit the tastes of large numbers of Adventist Today readers. I think our website is yet another great way the supporters and subscribers of Adventist Today have given a valuable addition to the SDA church community. You have added the AIR feature to your web page.