But the degree to which they prioritize these services varies. In Europe, there is a greater emphasis on navigation, due to the age of the cities and the narrow, congested streets. At the same time, frequent cross-border travel creates language barriers, making familiar navigation and security services even more welcome. In the United States and Canada, safety and security are the most desired services. North Americans are also interested in navigation, but the need for it is not as great.
All drivers are interested in getting real-time traffic information.
Motorola is very enthusiastic about the Telematics market in North America. Several leading automotive and electronics manufacturers have already adopted Motorola's Telematics systems, including General Motors, Ford, Visteon, Nissan, Mercedes, BMW and Jaguar. The market will continue to grow as costs continue to drop and services become even richer. In North America, the growth of Telematics depends on digital cellular standards providing service over a larger geographic area, especially in cities. That's why it is utilized in the Motorola Telematics systems Motorola currently installed in North America.