All rights reserved. The ideal is easily defined, but harder to put into practice.
Business needs seamless and trustworthy electronic commerce.
Because the Internet covers the entire world, it needs global rules. Last month, it announced voluntary guidelines on interactive marketing and advertising. Next month, ICC will publish model contract clauses to ensure adequate protection of personal privacy in transborder dataflows. Today, ICC introduces a road map setting out progress so far in creating a framework of global rules and outlining what governments and business each need to accomplish. With its long experience in business self-regulation, ICC continues to adapt its authoritative trade rules and codes to new business practices applied over open networks.