The ultimate goal of course is to develop you develop marcom pieces that will clearly state your company's marketing messages in a way that resonates with your company's customers and prospects - and thereby ultimately contributes to your company's bottom line. Anyone in high-tech marketing knows how chaotic creating communications materials can be. Product marketing and marcom often write materials as engineering builds the product. Product features change weekly. Product positioning changes daily.
Deadlines fall by the wayside.
While such work habits may be acceptable during an economic boom, meeting budgets and deadlines becomes critical during an economic downturn. In today's economic climate, establishing an efficient process for facilitating communication and consensus among the team members responsible for producing marketing materials is essential. Such a process can enable team members to effectively define the content and look of marketing materials before the writer's pen or artist's brush are put to paper. This can help your organization consistently produce high quality, strategically sound marketing materials on time and within your budget. An efficient process for developing marketing communications consists of identifying the right team members and developing a project plan.