Also, large companies are actively looking for places they can advertise their products, smaller companies and individuals generally have to be convinced that the advertising would work. This means more work for the companies making fantasy games, with less returns. Or they could stick to making games without advertising. This might not be a decision in the hands of game developers, though. Don t fear advertising, but be aware the last few years may represent the Halcyon days of fantasy RPGs.
Advertising is supposed to have some benefits for consumers.
I m not advocating open slather of one and all. Well, lower prices, for one. Print magazines, for example, would roughly double in price without advertising. I would at least expect prices to stabilise. The other benefit is that as consumers, advertising increases our choices as we become aware of competing products.