A graphic used as an advertisement and inserted into an ad space within a Web Page, which is usually an HTML document. Banners are usually GIF images. For a given space where the Ad Banners are served, there could be more than one banner in that space. This is because on the net it is Impressions rather than space that are sold. The user's action of clicking on an ad banner.
Ad clicks are nearly always greater than ad click throughs.
It refers to a single viewing of a web asset, such as an ad banner or HTML document. Through The successful arrival of a user at an advertiser's website, resulting from the user's click on an ad banner. The ratio computed as Ad Click Throughs divided by Ad Views. A standard format used to encode graphic images across different types of computers or computer software. For stylised images such as an icon or a logo, the GIF format is usually more compact than any alternative encoding of the same image.