Lao Tzu's sage words sketch the architecture of one of the world's most ancient and rich civilizations. Under-pinning this architecture is the code of values held by members of society. Findings show there are distinct differences between the most important values of Asian business executives and those of their North American counterparts.
Asian executives reflect a common emphasis on the top five values they esteem.
Nevertheless, there is considerable variance in the way they rank the other 12 values. Thus, it is not surprising that different countries within the region are unique. This report is the first phase of an ongoing study which will include data from additional countries in Asia, Europe and North America as the year progresses. Core values influence a person's beliefs and attitudes, and in turn, these influence their behavior. So it is possible that a particular value system among a key group, such as business executives, can create a certain pattern of behavior which may lead to commercial success.