To curry the taste of its local clientele throughout its 13 stores, Sedano's offers a merchandise mix filled with brands Hispanics prefer. Roughly 85 percent to 90 percent of the shoppers at Sedano's are Hispanic, and these customers like to find the brands and remedies they trust. Many brands are those used in the homelands of Hispanic shoppers. The mix is also 100 percent branded names, rather than private label. Store managers are authorized to buy directly, giving them the opportunity to fine-tune the mix to local shoppers.
Customer service is paramount.
In fact, Sedano's is one of only a handful of drug chains still offering cosmeticians. The service in the department has made high-end fragrances one of the best sellers in the store, Cuervo indicated. By doing so, Sedano's is bucking an overall downward trend in fragrance sales. Sedano's has also found a winning formula with one-hour Noritsu photofinishing labs in every store. In addition, the department has a passport photo service to serve the needs of shoppers who frequently travel out of the United States.