Skin protection is especially vital on the open beach for several reasons. Sand, water and concrete surfaces can reflect 85 percent of the sun's rays. The intensity of the sun has increased in recent years so, even if you've never been sensitive to the sun before, it's wise to take steps to protect your skin from burning or sun damage. Don't be fooled by a cloudy day. Ninety percent of the sun's rays penetrate the clouds.
Children are especially vulnerable to the sun's damaging rays and require special protection.
Nearly half of the damage to skin occurs in childhood and early adolescence. Dermatologists recommend using sunscreen with an SPF-15 or higher for children. Waterproof sunscreens will eliminate constant reapplications as children play in and out of the water. Protect infants with a hat, lightweight clothing, an umbrella and sunblock. Remember that while an umbrella shades the child from direct sunlight, the reflective rays of the sun are still present, making sunblock a necessity Hats, especially the wide-brimmed variety, are not only a fashion statement in coastal Carolina, but also a great covering for sensitive facial skin and shade against the sun's glare.