Advertising involves all phases of the industry, from art direction to media planning and buying.
The training prepares you for careers ranging from working in an agency to heading a corporate ad office. Each advertising student gets a taste of writing and designing ads, conducting market research and designing campaigns. You will sharpen your creative skills, learn the inner workings of the industry and gain the academic background needed for success. Advertising courses offer a combination of classroom instruction and hands-on practice. The department's internship program is another way to gain valuable work experience.