We are really THE marketing experts for our business because we know it better than anyone else. It may surprise you to know how many established small businesses have discovered that they do not need to advertise to prosper. Instead, they rely on personally knowing their customers, on their reputations and sometimes on salespeople or commissioned representatives. We think most of them don't need it either. Claims that it produces even marginal financial returns are usually fallacious.
Customers lured by ads tend to be disloyal.
In other words, advertising does not provide a solid customer base for future business. Dependence on advertising makes a business more vulnerable to changes in volatile consumer taste and thus more likely to fail. Businesses that advertise heavily are often suspected of offering poor quality goods and services. Let's now look at these reasons in more detail. Send us feedback .