The lesson for 2001 is that companies should advertise to their users, not their shareholders. Content is not just filler material intended to draw a casual audience back to your site on a daily basis. It is that news, entertainment, and reference material, that makes going online worthwhile in the first place. Without content, Internet usage would fall and many of the key drivers of e-commerce and access provision revenues would disappear. Asia is very content poor and will be more so by the end of 2001.
Content providers are few and financially insecure.
Will Decide Who Controls Asia's Online Future Capital is expensive and morale is low, but the future is still bright for electronic media and commerce in Asia. The past year has simply taught us that the future is a little bit further away than we initially predicted. Top-down estimates will lose credibility in 2001. Fundamental analysis of companies is back in style. And fundamental analysis is all about management.