Make a commitment to keep the site current this is really important. Post news regularly to encourage members and supporters to return to the Web site regularly. Consider this person a resource if you have Internet- related questions. Keep news release texts brief and include a direct link to a Web site that offers additional information on the topic, if appropriate. Never use an attachment to provide text.
Attachments are an invitation to delete the e-mail.
Keep your e-mail address book up to date. Use blind copy distribution to avoid revealing your entire list to each addressee. Do not depend entirely on e-mail. You ll still need to use fax or paper distribution for some recipients. Remember to provide your phone and fax numbers for inquiries.