May be repeated for a total of four hours. A survey of promotion activities as they apply to broadcast and cable, Types, construction, operation, measurement and FCC rules will be discussed. Includes ratings interpretation and usage. Representative cases will be examined. Focuses on newswriting for radio and television.
Course includes preparation of audio carts and video packages.
Practice in creating materials which help organizations reach their publics. Students must be able to shoot and edit video prior to enrolling in this course. JMC 215 Writing interpretive articles. Research and practice in understanding and evaluating contemporary problems and relating them to the social sciences. During the semester, students will create one local, one regional and one national campaign.