One Texas collector who was in the right place at the right time had the foresight to pick up a quantity of these before they disappeared. The Coors America's Cup can disappeared almost as soon as it was introduced. They are reported to have been used to supply vendors during the Cup in San Diego. Order a beer, the vendor opens the can, pours it, and tosses the empty can in the trash. A limited number reportedly found their way to selected local stores, but few survive today.
Demand is probably the main reason.
Very few collectors are willing to pay big bucks for any one can with such narrow appeal. Also, most of these cans are aluminum . Collectors don't seem ready yet to pay a lot for an aluminum can. The black versions seem to be the harder ones to find. The scenes are similar to those on last year's 6-can rodeo set, and may not be every sports can collector's cup of tea.