There better be something more to your strategy than lower costs and shorter cycles. Be careful what you ask for, you may get your wish. Make sure you can still see your supper dish. Decision makers focused on realigning existing supply relationships with the accelerating business environment are generally unwilling to risk the current income stream on unproved concepts. The accompanying table is similar to the one they are working with.
Agility is about change-proficiency.
Identifying the change issues explicitly is what leads to a solid list of requirements against which any design can be measured. Focus on the issues, don't mistake a strategy for an objective.