Community Building Tools Encourages customers to communicate with each other online which can eliminate unnecessary e-mail messages and phone calls to a business' customer service center. Communication is encouraged by providing simple bulletin boards, sophisticated chat rooms, or interactive e-mail lists that allow customers to answer each other's questions, while also allowing room for a company representative to step in and clear up confusion, if necessary.
Community building is a powerful tool, but it's very labor-intensive to set up and maintain.
In hypertext systems, such as the World Wide Web, a link is a reference to another document. Such links are sometimes called hot link because they take you to other document when you click on them. Establishing direct links to and from well-trafficked and respected Web sites is one of the quickest and most effective ways to drive traffic to your site. For most sites, links bring in more first-time viewers than any other marketing method. Banner Ads Banner Ads are the Web equivalent of commercials.