When this information is linked to demographic information, marketers have the basis for very accurate segmentation of markets for some products. Lifestyle Dimensions Activities. Activities identify what people do.
Activities are an important variable because behavior is objectively observable.
People also have interests. Stronger interests tend to create stronger drives that may pinpoint market opportunities. How people feel about things also affects their relative motivation to take action. By combining these opinions with interests and activities, marketers can develop a robust view of some target market segments.