It's important to understand the difference between attitudes and values.
Attitudes are general opinions and beliefs.
They can provide important clues about how a person thinks and feels. But it is possible to hold many different attitudes at once, even some that are contradictory. In the situations of real life, we set priorities and make choices. Values are about how we resolve contradictions and what we do first when we know we can't do everything. There are several steps in the process of values clarification.