Enter your e-mail address below to have them sent to you. Revenue projections are commonly the weakest links in business plans for start-ups.
Costs are easier to project because they are easier to research.
But with revenues, entrepreneurs often have no idea who is going to buy the product, when, or how much they will pay. So revenue projections are necessarily built on assumptions about the product's market acceptance, the firm's ability to meet demand, and an appropriate pricing model. The result will be more realistic revenue models and stronger business plans that are more likely to appeal to angel investors. They will be required to bring a printout of that plan, and be willing to discuss it openly with other attendees.