This course is designed to study various techniques used by feature writers and editorial writers. It is designed to help students sharpen writing, reporting and analytic skills. By critiquing feature stories and editorials in newspapers, students learn the elements of a good feature story and a good editorial. Studies theories, principles, practices and fundamentals of public relations. Students learn history, philosophy and purpose of public relations.
Concentration is on definition of the profession and on public relations planning.
Students learn how to develop the four-step public relations plan, how to evaluate public relations programs, and become acquainted with the various media employed in public relations. Prerequisites CMM 211 and CMM 212 or permission of the instructor. Advanced newspaper reporting and writing. Builds on introductory newswriting skills learned from CMM 212 and gives students opportunities to report a variety of news events. Also, introduces students to news research techniques and news analysis methods.