Considers the implications of marketing services internationally. Increases the student's awareness of international trading trends, the importance of trade worldwide. Emphasis is on entrepreneurial aspects and organizational structure to appraise markets, evaluate alternative export strategies and understand planning process. Includes documentation, financial considerations, government regulations. Focuses on analysis of a wide variety of business situations.
Analysis is followed by the development of a variety of possible marketing strategies.
Extensive international orientation. Relies heavily on case studies and group interaction. Planned and supervised work experience. May be repeated for credit up to a total of six units. No Credit only.