If you're not yet convinced that becoming a 'Best Company' is in your best interest, you may be left behind. Butler presented a roadmap that you'll find interesting, challenging and perhaps difficult, but it is a proven route. The Best Companies did not follow a formula, but blazed their own trail in a way that made sense for them. What they had in common, however, was a holistic and integrated approach to the employment relationship. The approach to excellence developed by these companies was in response to the myriad of challenges confronting business today.
Customer continue to demand 'better, faster, cheaper.
The responsibility for communication and contact with customers is broadening across the organization. Managing and using knowledge effectively continues to increase in importance. Innovation continues to be critical to success. Globalization will affect all businesses as customers and employees become more diverse. Remote, contingent and part-time workers will impact management styles.