The process of dividing the total market into several homogeneous groups is called a. market penetration. The Koenig Corporation, a Connecticut-based chain of art supply stores, practices market segmentation by a. focusing in on artists. Nonprofit organizations do not need to implement market segmentation techniques because their goals differ from other types of organizations. True b. False Psychographic segmentation was developed from the psychological profiles of different consumers by asking them to evaluate AIO statements. The most common approach to market segmentation is a. economic segmentation.
Demographic segmentation includes a. sex and age.
All of the above are correct. The group of consumers who are brand loyal and favor American-made products are referred to as a. achievers. The youngest people in the VALS 2 scheme with a median age of 25 are called a. strugglers. Demographic and socioeconomic segmentation are virtually the same, except that demographics excludes income and occupation as variables that should be studied. True b. False Benefit segmentation is a. a postconsumption evaluation tool.