A business selling vitamin, mineral and herbal remedies could choose a series of articles about the benefits of certain herbs, the growing of herbs, skin care from the inside, and so on. The possibilities for finding fresh material in any field are limited only by a reluctance to research and look at the facets of your product from all angles. Provide an online form where visitors can submit questions to be answered by a company expert. The question and the answer of the week or the day could be featured on your site. Invite visitors to fill in a survey that will automatically enter their names into a drawing for a product prize.
Craft survey questions to discover what people want from the business and from the Web site.
Use online polls in the same way as surveys. Choose your questions carefully so you can determine exactly what your visitors want. Teasers and links to new articles on site. Quick links to the help desk or order form. Prize drawing winners and survey results.