And building cars to order using the Internet is still the endgame, because you become more efficient. It was like the pressure was off. I think that's going to lead to a significant reduction in efforts. Given our experience, we would say that's a huge mistake. Incumbent companies have got to come to grips with this new technology, because it is very, very powerful.
Consumers love buying on the Internet.
Three years from now, you will have three or four dominant companies in Internet consumer e-commerce that are building large, profitable, businesses. If we look at how the Net is changing the nature of markets, it's not that it can't do it, but we are struggling to find the business models that work. No one has an answer to how you make money. That means it's a time for experimentation. The McGraw-Hill Companies Inc. All rights reserved.