Then again, perhaps the supermarket was chosen because showing a person buying items from their own home is too boring. In today's world of advertising with gerbils being thrown from cannons and shoppers finding themselves stuck in elevators thanks to HAL-like computers, IBM may have just wanted to show a commercial with a little action. There's a lot to think about after watching this one, short commercial message. You can obviously think about why this one activity was chosen. Now that's customer service.
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