They would rather work by simply following tested and established practices or policies. In contrast, for an entrepreneur, it is not sufficient that he merely follow business practices in his best capacity. He must have good results to be able to have achievement satisfaction. He is thus concerned with tangible feedback, whether it indicates success or not. Basically, it is the sending of messages or information that elicits responses.
Communication has two essential elements.
First, the source sends a message, and second, the receiver responds to its content according to his perception of it. People surround themselves with symbols which impart meaning to other people. These passive symbols may be in the choice of clothes, hair, jewelry, makeup, choice of cars, residential area, and others which speak about the person involved. The verbal mode of communication, the second type, is the method most often relied on to convey messages to others. However, words per se do not have meaning.