Already, tech companies such as Microsoft, Intel, and Sun Microsystems are letting investors click into their calls. As more homes get high-speed Net access, Webcasts will become more popular and useful, incorporating slide presentations and video. For investors, Webcasts are a real step forward. From hearing live presentations, investors can form judgments about management's savvy. Subtleties such as an exec's tone can signal conviction or caution regarding growth prospects.
Calls can also provide a fascinating glimpse into a company's inner workings.
More companies should jump at this chance. Online conferences are good not only for investors but for companies themselves. Some execs say these conferences can help form stronger bonds with shareholders and build long-term support. They say average investors won't understand the information. But investors can misinterpret a press release, too.