If you do that four times a year, you've spent your marketing budget. B2Bwine helps wineries make those connections. Massolo and Cole chose to focus on the wholesale market, rather than the consumer, because there's greater volume and demand in the global marketplace. B2Bwine is able to work with such restrictions because wines or wine samples are sent through wholesalers. Wine producers, importers and distributors can show their products on the Web site and find sales leads.
Buyers can request information and request product samples and price quotes.
It is meant to leverage it. One buyer said there is some cynicism in the industry about an on-line wine exchange. People tend to forget the wine industry is not really high tech. B2Bwine has a long way to go. The company has yet to book any revenue.