Brainstorming Purpose Generate, clarify, and evaluate a sizable list of ideas, problems, or issues. Description Brainstorming is a popular technique for employing the creative thinking of a team to meet the purpose cited above. In the generation phase, the team leader reviews the rules for brainstorming and the team members generate a list of items. The objective is quantity, not quality of ideas. In the clarification phase, the team reviews the list to be sure everyone understands each item.
Discussion is scheduled for a later time.
Procedure The purpose of the brainstorming session is clearly stated by the team leader. Each person may take a turn in sequence, or ideas may be expressed spontaneously. One thought at a time is offered. One may build on the ideas on other people.