That's not an altogether reassuring or satisfying fact. Yet, it is true. Both self-interest and the ethical dimension of being an educator suggest that we should be more active in shaping the Internet than we have been in the past. Academics invented the Internet. Those yearning to make a buck have pretty much taken over the Internet.
Academics can reclaim the Internet.
We have a moral obligation to do so. And it's really not such a difficult thing. We are many. We have authority in vast fields of knowledge. We have tools at our disposal.