To be noticed, of course. The people who buy these cars want others to know they are rich. I should know. At one time or other I've owned practically every one of them. Every new car purchased loses an average of one fourth of its posted value the moment it's driven away from the dealership.
ALL cars decline in value year after year, save for the most highly collectable antiques.
Of course, as I sit here smugly writing this article my wife walks by and casually reminds me that I am wearing a Polo shirt with one of those tiny little polo players embroidered on it. I defensively whine. I defensively whine. I lost that one before I even got started. It's a status symbol, pure and simple.