Internet Investing Internet Technology Internet Lists Windows Internet Tech. It Providing high-speed access is not enough to keep customers loyal to your fold. Researchers offer insight about navigating through broadband service crossroads. Any Internet service provider that currently offers, or is thinking about providing consumer broadband services, might want to take a little advice from Jupiter Research . The trick is, they say, keeping novice broadband users amused.
Content is king, the Jupiter report contends.
Those ISPs that can build amusing Web destinations at an affordable rate targeting specific audiences will win consumer loyalty in the long run. Joe Laszlo, Jupiter analyst, said ISPs should shift their marketing messages from one purporting technological benefits to a more service content-focused pitch, because broadband clients are only concerned only about what they get, not how they get it. Service providers must tailor packages that are similar to tiered service offerings already made by cable and satellite providers, which appeal to specific audience segments and results in high levels of customer loyalty, Laszlo opined. Suppliers of broadband access and content must deliver services for today's broadband early-adopter demographics, while strategically planning for wider adoption over the next several years. VoDSL, not just about voice anymore Incumbent local exchange carriers, which have never met a market they wouldn't like to dominate, are catching onto the consumer demand for rich content.