This page provides you with information about how to use your website to market your practice, compares websites and traditional advertising, and explains what you need to do to develop a practice website, and how to maintain it.
Advertising is a complicated topic for professionals.
For example, some ads appeal to people's fears, and others use seductive or sexual content to attract attention to a product. These ads are not acceptable ways to promote professional services. Professionals are also limited by ethical rules that prevent them from making claims that cannot be substantiated. In other words, you cannot say that you are the best psychologist, dentist, lawyer or surgeon in town, unless you have research to back up such a claim. Most people wish that product advertisers had similar ethical rules to follow.