It was all created in 3D Studio Max and composited on the Inferno, running on SGI Onyx and Octane. The client was an interesting character. He doesn't like production companies or big post companies because he feels they just get in the way. He likes to talk to one person. He's very humorous and sarcastic.
Candor makes the job so much clearer.
Manhattan Transfer used 3D Studio Max 3.1 on this CG spot for Ocean Spray. It aired in June. Called Two to Tango, the spot features photoreal fruit, under a spotlight, that dances off the plastic bottle label. The strawberry comes bouncing back onto the label at the end. The choice of a software package came after many tests, a routine that the animators go through at the onset of all projects.