The Center's executive education programs are among the most intensive, rigorous and rewarding programs available. Curricula emphasize management topics most relevant to media executives with a contemporary business school teaching approach. Participants have two hours of personal time and then a group cocktail hour before dinner at 7 p.m. Occasionally students have group meetings, study sessions or additional classes after dinner. Homework and readings during the evenings are the norm.
Classes are generally a mix of lectures, group exercises and discussions.
I come from a small newspaper. The Center's program participants come from a variety of different sized markets. The tools participants acquire are useful in any market size because they emphasize strategic management of the company as a whole. The Management Development Program is a nine-day program targeted at new managers or managers coming to the media from other professions. The goals of the programs are the same, to get participants to think about managing their media company strategically to build customer base, increase and measure productivity, and raise revenue.