A paradox of popular perception is that high quality fish, quickly frozen, can be superior to fresh fish. By minimizing loss and permitting more efficient distribution of the product, the actual cost to the consumer could be reduced. This mistreatment occurs frequently enough that many consumers have had bad experiences. They are rightfully reluctant to purchase frozen fish. Someday the consumer will realize the advantages of properly frozen fish, but in the meantime the premium remains with fresh.
Cleanliness is extremely important.
Delivery schedules must be worked out carefully to minimize transportation time and quality loss. In the future, this will likely change. For current information on this important topic, contact your local Cooperative Extension System or Marine Advisory Service office. This may be the most important edge for a small operation. It requires the ability to listen to your customers so that you can respond and provide the products and services they need.