Peapod s Experience Online food retailing business. Peapod provides customers with a software applications for accessing Peapod s database through an online computer service. Customers view grocery aisles in their own virtual store. To order, users double-click an icon and enter their user IDS and passwords. B. CUC International Direct marketing powerhouse phone-based shopping club.
Customers access thru a toll-free number, a computer online service, or thru the Web.
Web on-line members generate higher renewal rates, higher usage rates, lower operating costs. Revenues derived from membership fees. CUC is an info intermediary that reduces a consumer s search cost less time needed for searching thru catalogs. Business model is based on transactions that depend on impulse purchasing behavior. 8.3 Mercantile Models from the Consumer s Perspective Electronic commerce must develop a mercantile model to formalize interaction between consumers and merchants, which -specifies the sequence of activities a shopper takes in purchasing a product or service.