Barb Ernster has been in public relations and writing for more than 12 years, including five years as a consultant. She has served the outdoor recreation and sports markets, high-tech, environmental and performing arts industries. As a seasoned writer, she also develops press kits, feature articles, newsletters, brochures, direct-mail, trade show handouts, press conference material and Web copy. Barb is also a freelance reporter and feature writer for several Twin Cities business magazines, national outdoor publications and religious newspapers. Developed and executed comprehensive fundraising and employee solicitation campaigns.
Clients range from small associations to large, multi-site company.
Comprehensive special events planning and management experience including strategy and tactical development, preparation, site coordination, communications implementation, follow-up efforts, measurement, and evaluation. Designed, conducted, compiled and reported comprehensive market research and environmental scans. Expertise includes documentation and literature reviews, focus groups, surveys, interviews, and case studies. Also skilled in generating creative, understandable, and useful reports based on findings. Communication planning helps provide answers to those questions and allows you to focus your communications on activities that help you reach your goal.