I do not mean people who have earned inflated paychecks as managers of someone else's business - they understand this. Novices do not. They tend to dream. I've had people tell me with a straight face they expect to sell a few million dollars worth of product with nothing more than a few web pages. Part of thi, I blame on the media which presents virtually no useful or realistic business information to the public.
All people hear about are the spectacular success stories.
They never hear about the huge investments necessary to make those stories happen and they never hear about the business that don't make it. Those latter stories are far, far more common in real life. By all means dream and who am I to say that something is impossible, but too many people come to the Internet completely ill equipped to do business, and yes, frankly, I am extremely reluctant to work with such people unless they display a willingness to receive instruction from a qualified source. Of course being able to pay is the minimum qualification, but money is not the deciding issue. We turn away many, many more clients than we accept and it has nothing to do with how much they're willing to pay.