At any point, users had the right to opt out of the site's privacy practices by sending an email to customer service or not using the site. Once they opted into the site's privacy policy, Toysmart agreed to protect their personal data. These measures included the technical controls used for authentication and access control. These practices satisfied the requirement for acceptance in basic contract law. The next requirement for a contract to exist is consideration.
Contract law defines consideration as an exchange of some benefit or some value.
This benefited the user by providing convenience and in some cases, discounted prices. This allowed the company to target its advertising budget based on their members' spending patterns. Finally, both parties had the necessary legal intentions to enter into a legally binding contract. Basically legal intentions are an agreement between the two parties to enter into a contract for a legal activity. At this time, buying and selling goods over the Internet is legal.