Priorities are more clearly defined at the administrative level, and resources and scheduling are adjusted accordingly. This is usually the level where the firm's managing partner, business manager or marketing committee and possibly an array of attorneys and support staff become involved in the plan. Good administration is essential to good marketing. The third stage of decision-making is where most marketing decisions are determined. These kinds of decisions are made daily by marketers, and if they are not made promptly and efficiently, the firm's marketing plan, despite well-defined objectives at the strategic level and adequate budget allocations at the administrative level, will surely falter.
Attorneys are busy, pressured professionals, immersed in meeting their clients' legal service needs.
They don't have time to manage the operations of the firm's marketing plan.