After five minutes or so, ask volunteers to share their ideas. List the ideas on the board. Compare students' campaigns with general advertising strategies. Briefly describe the following advertising strategies. Guide students to recognize the ones they used in their lima bean campaigns.
Advertising often targets the product image to specific groups.
Because different groups have different needs, advertisers often create the product image to appeal to particular groups, such as young people, women, men, and specific racial and cultural groups, such as African Americans, Asians, and Hispanics. Advertising is essentially image-making. The goal is to get you to trade your money for their image. Advertising images are usually unrelated to the actual product. Most product images are myths that have nothing to do with the product itself.