A good public relations firm can assist you in overcoming your dependence on buzzwords. Most PR firms say stick to the factual information in the press release, save the superlatives for the interview. In defense of buzzwords. Not all experts say eliminate all jargon, especially for high-tech companies. Haas says the challenge of companies is trying to simplify their message in a digestible form for journalists who are often short on time.
Buzzwords are a shorthand.
Many journalists disagree, of course, and they often have the upper hand when getting your message out. Beyond the explosion of buzzwords, a backlash is brewing. Many reporters are using filters on e-mail, to screen out press releases containing overused jargon. What is more likely, says Boroshok, is that your message will miss its mark. Michelle Moon Reinhardt is a freelance writer in Austin, Texas.