Timing Timing of the day and time at which you are going to post the release depends on the kind of media you wish to target. Hence, you need to be aware of the needs of radio, TV, dailies, weekly and monthly magazines before choosing the date and time to post your release. In other words, choosing 'environment' means that the release contains new about a technique for soil decontamination. These keywords are then used to warn journalists who are interested in any of the specific area they cover that a matching press release has been posted on the site. This option does not allow to categorise by subject.
Contacts Provide available and credible contacts for journalists.
Nothing more irritating for a reporter than being given the names of unreachable people who don't return calls. Not only must your contacts be reachable, they should be people who have the most knowledge about the topic like the researcher who has done the work and the authority to speak about it. It is always better to provide the country's area code since the journalists using the service may not live in the same country and therefore not know about your international code. Notes for Editors Notes for editors should contain any background information concerning the research institution where the research has taken place, the scientists or even any previous event that may be related in an informative way to the release. They can also contain additional information such as URL for pictures available on your own site.