These models will break down. Suppliers will learn the lessons of the marketplace, and they'll realize that metering is the only viable alternative. Scornful response Like most radical ideas, this one generally elicits scorn and derision from competitors. Vendors of container-based DRM believe Moir is way off base. They agree that some content will escape, but they add that's always been the case.
Copy machines are widespread, but book publishers are flourishing.
It doesn't take a degree in electronics to steal cable TV using a black box, yet few people bother. DRM technology will put up speed bumps that guide consumers in the right direction. They believe consumers are basically honest creatures who want to establish relationships with reputable vendors. DRM technology will merely put up speed bumps that guide such consumers in the right direction, comments Howie Singer, Senior VP at Reciprocal. So we return to our discussion of physics.