Direct mail is the most effective method of advertising specialized technical books.
It is the cornerstone of the marketing program and the area that commands the largest expenditure in the marketing budget. ACS Books appear in a chemistry catalog that is mailed to the ACS membership offering them a 25 percent discount. ACS books will also appear in any other relevant catalog or brochure that is produced. The usual range of catalogs include ecology, genetics, physics, mathematics, biochemistry, psychology, animal science, and plant science. Other brochures are produced according to the list of the titles that are being published.