It happened to Tylenol. If you think that it cannot happen to you, think again. Public relations crises know no barriers. If you mistakenly believe you are immune to such an occurrence, maybe it is time to recognize how easily your public image can fall apart. To effectively handle bad press, firms need to have a plan in place and be ready to implement it at a moment's notice.
Companies grow by building relationships with their customers.
Handling bad news effectively is critical to maintaining and strengthening those relationships. Not if you are properly prepared for adverse publicity. A good plan can make the difference between maintaining the public's trust or irreparably damaging it. While it is impossible to plan for every contingency, when it comes to keeping a small business afloat, it is worth the effort. Much like building a bomb shelter, your company needs to construct a plan of action to prepare for issues that have not yet surfaced, but might at any moment.