Whether buying vehicles or clothes, scheduling an oil change or ordering take-out food, consumers know what they want and when they want it, and it s not necessarily what the masses want.
Consumers are more sophisticated, and they have less time than ever.
Business executives must work smarter to keep customers, not just win them. Ironically, they spent a pittance to keep the customers they worked so hard to acquire. Sooner or later these automotive companies will wise up and take a small chunk of the money they spend on mass impersonal marketing and more efficiently utilize it toward an eCRM initiative to build direct relationships with real customers. If your business deals directly with consumers, here are some ideas to help you rethink your marketing mix and approach. No industry can ignore the fact that the customer is paramount.