Most mainstream distributors have no interest in a video that's only going to sell a couple of thousand copies. Sure, you're responsible for placing all the ads and doing all the work, but you also get to keep all the profits. And since it's easy to reach people in your target market through the magazines they read, distributing your own S.I.V.s is relatively simple. The key to selling a large number of videos, is to be consistent in your advertising. Always allocate a percentage of the profits your video generates towards advertising.
Consistency builds credibility.
Credibility leads to sales. The following are a series of simple steps you must follow to increase your chances of success in the S.I.V. industry. Produce a video for an audience that's already waiting to buy it. Your first inclination might be to first produce a video and then find buyers for it. But as we mentioned earlier, with S.I.V. production you must first find the audience willing to pay for the information your video contains before producing it.