Notwithstanding Nike's problems, the company happily uses I2 software. Such success stories usually follow bitter experience based on the misguided belief that technology will solve problems overnight. Because such software packages generally involve investments of many millions of dollars, the buyers are senior executives who lack the firsthand technical expertise to evaluate a vendor's claims. Operating in a highly competitive marketplace, they often fall prey to overconfident software representatives eager to make a lucrative sale. Managed well or poorly, no modern company can avoid automating the old processes for long, analysts say.
Corporations seem to agree.
Actually, the end of the tunnel is an oncoming freight train, and we're sort of there again today.