Organizing the content of your site in a logical manner if very important. Map out how the various subjects link together. Ask some other people if it makes sense to them. Once you've settled on your content and how to organize it, it's time to choose how the site will appear. You've probably ran across a few of these people.
Content is important.
Nevertheless, the World Wide Web is a visual medium. It's paramount attraction is being to see things, not just read about them. You need to have a car that looks attractive so that people will take the time to discover how great the engine inside it is. There One Of Those 7 Oz. This lesson should've helped you get an idea of how the World Wide Web functions.