Breaking compromises can be a powerful organizing principle. Examples include Chrysler Corporation, Contadina, CarMax, and the Charles Schwab Corporation.
Compromises are concessions customers are forced to make.
Unlike trade-offs, which are the legitimate choices customers make between different product or service offerings, compromises are imposed. For instance, in choosing a hotel, a customer can trade off luxury for economy. But the entire hotel industry makes customers compromise by not permitting early check-in. Compromises mean it's the industry's way or no way. That is why traditional market research rarely uncovers compromise-breaking opportunities.