You open your mind and create opportunities. There are many advantages to Creative Selling. It s not product-driven. It s not even market-driven. It goes beyond that to become a market driver itself.
Creative sellers don t respond to the needs of the marketplace they create new ones.
They re out of the race before they even know it has begun. Ideas are powerful things. They don t exist until you create them. And because of this, the price of an idea is determined solely by the perceived value in the buyer s mind. There s no competitive bidding.