He wants a nation more like his old neighborhood in northwest Washington, where you knew who the good guys were and the bullies too, where families were strong, people were God fearing and opportunity there for the grasping. Those are qualities he brings to his second presidential run. The phrase could be his slogan. It's for or against, good or evil, and the stakes are always high - whether it is his economic nationalism or his calls for an immigration moratorium.
Critics say it adds up to raw nativism.
But he's a little less apocalyptic now, those close to him say - a little better at reaching out, even listening, than when he took on the incumbent president, George Bush, for the 1992 Republican nomination. Jim, nickname Crick, pumps his fist up and down, showing what his brother should avoid. He's not a natural. He was always afraid to give speeches. He's coming along.