Success can kill. If not, you have eager customers, high expectations, and no way to deliver. Worry about integrating your Web site with your existing systems for delivering to customers. Existing systems, whether it's your computerized inventory system or your shipping dock procedures, create some of the biggest headaches for Web merchants. Demystify the Internet.
Business basics apply, but the environment remains hostile.
The hackers, con artists, charlatans, and pornographers are there. They can give you, the Net, and e-commerce a bad name. The Internet remains a new medium for conducting business, not something for the faint of heart. For vendors, it's no longer about experimenting. It's also about building business scenarios that one day produce profits.