Since she started handing out samples of her homemade perfumed bath oil to clients who came to her London home 18 years ago for facials, Malone has done no advertising. When one of Malone's satisfied customers presented bottles of her oil to 100 opinionmakers from all over Europe at a dinner party, the favorable word of mouth really began to spread, as did the demand for her fragrance products. With the help of her husband, Malone then opened her first freestanding shop in 1994 in London's Chelsea neighborhood, while articles in major fashion publications such as Vogue and W fueled the word of mouth about Malone's skin care products and fragrances. As word spread, Malone caught the attention of legendary cosmetics mogul Leonard A. Lauder, and after months of talks, Malone agreed to be bought out by giant Estee Lauder Cos. Inc. in October of 1999. Now mainland Europe beckons, Malone said.
Accidents do happen.
Sources familiar with developments say Burnett farmed out to Grayscale the job of preparing newspaper and magazine print ads and some direct mail pieces for a Marlboro cigarette auto racing promotion. While the promotional ads in question were in production, sources say, an incorrect phone number somehow showed up on keylines for some print ads. Not only was the phone number incorrect, it allegedly connected callers to headquarters of a company that maintains a pornographic Web site. Ad Notes Jean-Francois Valent has been named CEO of Siren Technologies and BrandGuard divisions of Frankel, Chicago. DDB Chicago and Tribal DDB created the revised site.