Written by scholars or researchers in the field or discipline. Written for an educated, general audience by staff, free-lance, or scholarly writers. Written by free-lance or staff writers. Use language appropriate for an educated readership. Use simple language for minimal educational level.
Articles are short, with little depth.
Inflammatory or sensational style is often used. To inform, report, or make original research available to the scholarly world. Provide general information to a wide interested audience. Designed to entertain or persuade, to sell products or services. Arouse curiosity and interest by distorting the truth.