Despite all of that, the e-commerce team emphasizes that milpro. This is not an IT project. Of course, IT is heavily involved, but this is totally customer focused. As the saying goes, money speaks louder than words. And in Mila-cron's case, the dollars are saying plenty about that focus.
Browsers only have to register if they decide to become shoppers.
Coupon redemption has been steady, but not overwhelming, Snelling says, noting that she can't release specific figures related to the coupon program or online sales. Milacron has even struck a deal with America Online through which Milacron salespeople are handing out AOL start-up CDs to machine shops that don't have Internet access. To top it off, the salespeople don't have to worry about channel conflict. But even if sales don't come through the site, Milacron still gains by providing invaluable online services. It has forced us to take a good hard look at everything we do and ask how and why.