Applied Operations Mgt. Afflictions - Psych. This case study on the Harley-Davidson Company will concentrate on a potential problem the company faces in future sales. The problem will be identified, and options or solutions discussed. Supporting data will be used along with outside resources in order to bring the case up to date.
Bibliography lists five sources.
A 10 page paper discussing marketing possibilities faced by Heineken in aiding the success of their nonalcoholic beer, Buckler. Heineken's overall goal is to be a European company headquartered in Amsterdam, rather than being a Dutch company that does business in Europe. Buckler has been available in France and Spain as well as the Netherlands since its launch, but Heineken has failed either to take advantage of the much larger markets of Germany and Great Britain, and also has failed to identify Buckler with Heineken. The paper recommends that Heineken expand Buckler into Europe's two largest markets and give greater promotional freedom to the operating companies that produce and distribute the formulation. Bibliography lists 1 source.