Don't Use Drugs. The campaign, which features radio and television public service announcements in English and Spanish, is designed to help America's youth understand the risks associated with drug use. The college student who sees himself as a social user, or the teen who's only going to 'try it once' doesn't feel in any real danger until it's too late.
Addictive drugs can so rapidly and dramatically change the brain that the drugs literally take over.
This campaign brings new urgency to an important message. For example, the latest research shows that even occasional use of a drug such as cocaine can desensitize the brain so that the user needs to take an ever-increasing amount of the drug to achieve the same effect as he or she experienced when first using the drug. 16 Telstar 5, Transp. 16 Downlink Freq. The National Institute on Drug Abuse is a component of the National Institutes of Health, U.S. Department of Health and Human Services.