It's the secret of every successful executive. It's as subtle as a concrete wall and permeates the foundation of every human relationship. Your customer, client, follower, employee . . . All of these people demand credibility. Credibility has the greatest impact on whether people buy, perform, communicate or produce, Credibility is largely a perceptual, audience-conferred phenomenon that is relatively uninfluenced by positional power.
Credibility is shaped by specific behaviors rather than a set of personality traits.
Understanding credibility is a critical key to future success for anyone in this highly competitive environment. Who Should Attend Professionals in sales, leaders in organizations, and executives who work through others to get the job done.