To generalise, Fowler points to the sites of new heritage or of old heritage now operating under new circumstances. He continues to say, however, that not all of the new old is tarred with that brush and states that the heritage attraction at Cherryburn displays a tastefully modest presentation of Thomas Bewick, his work and his birthplace with no hype. He questions whether the heritage industry s priorities are to focus on significance or to get more tourists through turnstiles to satisfy management requirements, or, quite simply, to survive. The commodity museums produce has been described in different ways. Frederic Jameson states Post-modernism, or the cultural logic of late capitalism is that the latest stage of capitalism has been a massive internal expansion, the invasion and restructuring of whole areas of private life, leisure and personal expression .
Absolute reality is offered as real presence.
Not the image of the thing, but its plaster cast. Its double, in other words. Eco called this hyperreality. Jameson believes past styles are ransacked at random for an idea of the past which exists entirely in the present. It could be argued that much of these post-modernistic views of the interpretation of heritage are true, however, others would disagree.