And the nature of the registration becomes quite important. While broader based registrations might be obtained than in the United States, it becomes very difficult to enforce a registration across different classes. Common classes registered internationally include class 28, which deals with toys and sporting goods, class 16 dealing with prints and publications of various types and 25 dealing with clothing. Perhaps of more limited benefit are classes 41 and 9 which might be used for registration of entertainment services, in the form of titles of series and production services, and class 9 which may be used in connection with title series on home video and related goods. Key issues include deciding in which classes to register.
Additional classes tend to multiply the costs.
Yet there may only be certain classes from which most of the licensing revenues are derived. Another factor which may multiple the cost of registrations are the features of the mark registered. Registering a single mark containing words and a device results in a cost outlay of one sum. That sum may be virtually tripled if separate registration are obtained in each major territory also for simply a word mark, and separately for a device mark. While it is true that in an infringement action, the comparison is generally made with the mark as a whole, particularly in questionable markets, the business decision which may be warranted is to go for the less expensive route.