Animal rights groups waged successful campaigns in the 1980s that convinced the public of the cruelty of the fur industry. Many celebrities helped expose the cause by wearing fake fur. The media was reporting on the story regularly. Although anti-fur campaigns still continue, the media has lost much of its interest and the fur industry has changed its marketing practices, reaching their customers by more subtle means. You have probably heard some stories of the cruelty of the fur industry.
Animals suffer for days in traps in terrible pain, chewing at their trapped limbs.
Over 69 countries, but not the U.S., have outlawed the leghold trap. Still, it continues to be the capture method of choice for trappers. Animals raised in farms don't fare much better. Confined in small cages for their short lives, they suffer from infections, brutal treatment and poorly done executions. They are often skinned alive.