Barely five months ago, it crosses the border, broadcasting from Mexico into El Paso. The Bandit plays classic rock and is trying to steal away KLAQ's core audience. Check out adult 25-54 ratings, and there's another surprise. The Bandit makes the top ten, ranking sixth in the market with a 1.9 rating and 6.9 share. A strong showing for a station that went on the air with signal trouble, next to no commercials and little promotion.
Afternoon delights Just as gender differences affect station ratings, so do time periods.
Let's narrow our net a little, and look at morning drive, from 6 to 10 a.m. But we'll stick with the money demo, adults 25-54. 97.5 FM, Que Buena. Playing Spanish contemporary music, with lively, Spanglish-speaking announcers, KBNA rules the a.m. Now let's check out afternoon drive, 3-7 p.m.