Concepts discussed include demand, production, cost, and pricing. This session focuses on the fact that people are a company's most important asset. Change is a force that affects every aspect of an organization. Knowing how to anticipate it, adjust to it, and manage it effectively is critical to organizational leadership and success. They also learn how to create a positive climate for change by helping others view it as an opportunity rather than a threat.
Attention is given to how to manage change and the impact it has throughout the organization.
As firms vie for a greater share of the market in their respective industries, they are coming to realize there is a critical need to understand their potential customers. They are also introduced to the marketing concepts of price, product, place, and promotion. Re-engineering, downsizing, and improved productivity methods may make a company more competitive, but they do not ensure that a company will increase of even maintain its market share. In many cases, these can actually have a negative impact on product innovation. Participants explore the importance of supporting innovation and new product development.