It should be timely, local, important, a change or conflict, unusual, or have human interest. Collect Information Get as much background information as you can. This is the most important information and should be found in the first two to four paragraphs of the article. Check spelling of names and places.
Check dates carefully.
Avoid using jargon or abbreviations. Interviewing people in order to get data for a news release is a good idea even if you have been with the group a long time. Such an interview can give you a fresh perspective, help you see a new angle, or lead you to another person to interview. You can also use quotes to liven up the release. Human interest success stories are used frequently, especially in home town newspapers.