Customers can personalize their own shopping experience at the site by registering in 'My Canadian Tire' where they can earn Canadian Tire Money' Online. The popular loyalty program is a prominent feature of the new site allowing Canadians to accumulate or instantly redeem Canadian Tire Money' regardless of their method of payment. Automotive product selection is limited to car care products, batteries, mechanic's tools and accessories. Tires and auto parts are not available online, but may be included in the future. All products are shipped from Toronto by Canada Post and Purolator and rates vary depending on the size, weight and distance of the shipment.
Customers can track the progress of their order online from shipment through to delivery.
And returns and exchanges can be made at any one of Canadian Tire's 438 stores across Canada. Compared to US retailers, Canadian Tire may well be late in entering the online market, but in Canada, where business to consumer e-commerce is still relatively new, Canadian Tire's timing is probably right on the money. Canadian retailers have a lot to learn about e-commerce. Even Canadian Tire admits they will be learning as they go. Grant Yoxon is managing editor of CanadianDriver.