Autoresponders Autoresponders can make your advertising efforts easier and more lucrative. With an autoresponder, when a potential customer wishes more information about your product, they are automatically sent an e-mail with all the pertinent information. Banner Exchanges Banner exchanges are a good way to attract visitors from other web sites. The idea is that you put a banner for another web site on one of your web pages in exchange for that site putting one of your banners on one of their pages. A good banner exchange program is run by Everyone.net .
Banners are cool, but in many ways links are better.
People tend to be on guard when they click on a banner. You can position your site better with some well chosen words and a link. Another form of advertising is classified ads. These can be in newspapers, magazines or on many web sites set up for this purpose . Some of these are even free.