In assessing essay answers I consider content, logic, organization and style . Your answer must show that you comprehend the ideas, theory and research presented in both your text and class activities. Personal experience may be presented. An answer which presents only personal experiences without reference to the course reading and discussion will not receive full credit. It also goes without saying that the information you present must be accurate.
Description is a lower cognitive skill that analysis and synthesis.
The bulk of you answer should be in the higher order skills. Description should be kept to a succinct minimum unless the question specifically and uneqivocally asks only for description. Many business decisions are arrived at inductively, i.e., building from specific evidence to a conclusion. You may proceed that way in your answers if you wish. Often, however, a clear statement of your assumption, position or conclusion at the beginning is helpful to the reader.