Head to Wal-Mart. Wal-Mart tracked the flu bug from its origins on the West Coast to your town. They knew you were coming. With every move a customer makes, companies add information to an ever-growing consumer profile. Cultivated and cross-referenced in a data warehouse, this chronicle of purchasing patterns and customer contact is an extremely powerful business tool.
Businesses can know what customers want and when they want it.
David Schoeff, NCR senior consultant on Teradata solutions for financial services, is teaching the course with Jeff Hoffer, chair of MIS and decision sciences. The result is a wealth of customer data that can help shape profits and trim the bottom line. David really understands how to bring data warehousing to an organization. NCR, the UD neighborhood partner and a national leader in the information technology business, has made a commitment to the University's growth in one of the industry's top expanding fields. We got to this point because of our faculty's experience and our partnership with NCR, which is trying to ensure the best technology is available to our faculty and students.