A sense of community is part of that. I recently talked with Mark Fletcher, president and CEO of the Belmont, Calif.-based company. Onelist has attracted 4.3 million users in two and a half years. He shared some principles that you can use in your business to increase sales. Give your customers community .
Community is a sense of common purpose with other individuals.
Onelist provides 170,000 lists of people who share information on topics such as business issues, marketing, selling, the environment, fashion, music and education. If you have an interest in almost anything, you'll find something about it at Onelist. Providing this sense of community is part of increasing sales outreach. Use more pull, less push . The sales field has been characterized as either you pushing your products onto others or having them come to you.