Campaign advertising follows the same rules as regular advertising.
Whether selling a can of soda or a Presidential candidate, advertising seeks to move a target audience to action. In a TV campaign commercial, the goal is to get the viewer to vote for one candidate and not for the other. We invite you to engage in the following exercise to help you become skilled at analyzing and evaluating political campaign advertising. You may want to view the commercials more than once. The questions will help you get 'behind the scenes' of campaign commercials to expose their real message and reveal the ways they 'sell the candidate' to voters.