This process will be studied as it relates to employment, survey, organizational, and counseling situations. Students will be required to conduct interviews both in role-play and actual interview situations. Fall, alternate years. Study of the characteristics of mass media and their social significance. Special attention is given to persuasive strategies used to shape the way we think and the decisions we make.
Course focuses on persuasion theory, research, and ethics.
Attention is given to language use and symbols, nonverbal communication, and cultural and psychological approaches to persuasion. Tools and strategies are explored so that students can become responsible persuaders and effective evaluators of persuasion messages. This course includes both theory and practice. Spring, alternate years. This course is an exploration into human communication in cross-cultural settings.