This includes issues such as pricing, cost-volume relationships, raising finance and developing capital projects. Assessment is based on the analysis of a case study that covers financial analysis, budgeting and investment appraisal. Quantitative Research Methods Information is used by organisations as a routine part of operational management, problem solving and market research. This module explores the means of generating and analysing numerical data, with a particular emphasis on survey techniques. The use of computer packages for the analysis of quantitative data is considered and applied through practical workshops.
Assessment is through the design, implementation and analysis of a survey.
The role of qualitative research, which is concerned with generating and analysing data on the attitudes and opinions of individuals, is seen to be of increasing relevance to businesses. This interest is related to understanding the motivation and behaviour of both staff and customers. Students of the module are introduced to a range of techniques for collecting data, such as interviews, focus groups and critical incident technique. Alternative procedures for analysis are evaluated. Evaluation is through the analysis of original data generated by the student.