The headhunter then went out and found Mark Bossini who came in as President and CEO who brought extensive experience with his career at the Seagram Beverage Company and has only recently retired from Pete's Brewing. The success and growth of Pete's Brewing continues to this day. Thousands of bottles, cases, and barrels have been sold in restaurants, on airplanes, and other retail outlets. The Pete's product line has grown to eight everyday brews, including the Wicked Maple Porter, the Wicked Strawberry Blonde, and the Wicked Honey Wheat. Pete's also produces four seasonal beers such as the Wicked Mardi Gras and the Wicked Winter Brew.
Beer is very much a sensory experience.
It is a combination of color, taste and aroma. Also, back to the strategy that we've maintained since 1985, if you have a great beer, great label and great name, and focus on distribution support for your wholesalers and retailers, and have fun doing it, there is no limit.