The American is not liable for any damages whatsoever resulting from omission of any insertion, or for any copy errors beyond the value paid by the advertiser for any such publication. A claim for allowance must be made within 14 days after the error occurred. Credit is allowable only for the first day of the error. All advertising accepted on a credit basis is due and payable in full by the 15th of the month following publication. All other insertions will be prepaid.
Businesses placing advertising through an ad agency assume full liability for payment.