All too infrequently, multicultural characteristics are not taken into consideration when information is disseminated for use. Dissemination requires a careful matching of information and user. The purpose of dissemination is the utilization of information. One of the most effective ways to increase utilization is to involve the potential users in the planning and implementation of the research design. Effective dissemination is critically linked to its timeliness and comprehensiveness.
Dissemination requires personal intervention and support in order to achieve utilization.
Recipients of Government-funded research funds have a responsibility to effectively disseminate their results. Current knowledge of effective dissemination and utilization, generally, deal with five basic elements. While some may feel that paper-products are the sole type of legitimate outcome of research, it is not the case that the development of a journal article, for example, necessarily describes an outcome of research nor expresses an outcome in a way that can be applied by a member of a potential target audience. Research outcomes can include a wide variety of findings that should vary according to applicability to a target audience. This difference is essential because the application of research outcomes is probably markedly different between researcher and researcher than it is between researcher and a person with a disability who is interested in applying a research outcome in daily life.