Academia is no longer content to cover basic costs. Neither group is content to be the recipient of a pre-negotiated share of intellectual property. Corporations and universities must watch for conflicts of interest and clear ownership of intellectual property. The profit motive can't get in the way of this. The university's goal is to prepare students.
Academia is more stable.
Often companies make requests of universities that are not in the long-term best interest of the schools. Administrators must be certain to offer strong programs that have viability. There must be strong up-front planning for partnerships. There is no substitute for preparation that will allow for speedy implementation. Academia and corporations must be full partners.