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Aldous Huxley commented that the classic cry of Patrick Henry that he wanted either liberty or death now sounds melodramatic. Here were people tut-tutting about invasions of privacy on the one hand, and on the other demanding that the royal family line up and weep for the TV cameras. If man can go to the moon, he will. Most of these books don't mention privacy, but the processes of change that they study are relevant to the shifting treatment of privacy in Corporate America. The Experience Economy by B. Joseph Pine II and James H. Gilmore .