Essentially, large business dealings become a co-fraternity of power. You don't shut someone out completely, you just reduce their ability to have an advantage. I'm not asking you not to do business with them, just ship less every year. A corporate advantage. It is fundamentally important to fragment and saturate the sporting goods market.
Confusion disenfranchises the consumer.
This fact puts the independent owner in a precarious situation of surviving and competing in an unhealthy environment. However, survival can prove to be the very catalyst that catapults the Canadian sporting scene into a new level of consciousness, that may finally challenge the Canadian character. The generic brand industry in sporting goods is still in its infancy. The independent store owners and small manufacturers have found a common ground. Big manufacturers align themselves with big retail chains on a volume basis.