Don't let one aspect of the work outpace the other. There is no point in persuading clinicians to change their practice if the service cannot cope with additional demand. Make sure any difficult resource issues are tackled early in your project. Keeping people in the dark Everyone in the NHS is busy. The amount of information flowing about the service continues to grow.
Diaries are perpetually full and offices are overflowing with paper.
Try to ensure that your initiative is not buried under this mountain. You have to keep the attention of those you seek to influence. They will not be holding their breath to hear from you. Communications is an issue you overlook at your peril. Draw up a schedule that helps the team be clear about how their message gets to different groups.