I think both the normal usage of end users has not gone heavily into this area as well many local business have not adopted the use of the Internet to this scale as of yet. Yes, I am sure this is eminent but we are at a chicken and the egg stage. I think the answer will be a little of both will happen and happen together. Some businesses will pioneer the use of the Internet locally and then with their results and increased access to their consumers, their competition will have to keep up and follow suit. As the uses and benefits become apparent more will seek and use the Internet as a tool in these areas.
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