He likened the online storage and retrieval of personal music files to the invention of the refrigerator and the fundamental changes it brought to the food industry. The refrigerator changed how people shopped, what they shopped for, what they ate, the quantities they bought, and the pricing, he said. Shoppers no longer had to go to the store every day. However, he also said the broadband technology that is needed for that kind of wireless access has yet to be deployed. In a subscription world, you give up privacy.
Disclosure is most important.
We built the music refrigerator. We have exclusive rights to know what went in and out of your MP3 files, and so advertisers want that.