Run the banners on several well-targeted sites and buy enough impressions to determine how well they perform. Affiliate Programs You should get other sites to send their visitors to your site. Give them something. Provide a reciprocal link or give them a cut of the revenues generated from their referrals. Do not affiliate with mediocre sites.
Contests Hold a drawing.
You need a compelling prize, a recurring drawing, a database, and most importantly, a well-crafted email campaign as an adjunct to the contest. Manufacturers of unique and interesting items have the best chance of winning with a contest promotion. All web businesses must implement an effective search engine strategy. Very few businesses thrive from search engine traffic alone. It is only one of the seven promotional methods you should try.