The Optical Shopper is an on-line business to business shopping mart, offering products and services at reduced pricing, exclusively for practitioner offices and retail optical locations. Products include new and unique eyewear, optical cases, custom products, eyewear accessories, laboratory supplies, ophthalmic equipment, closeouts, overstocked items, plus much more. To qualify for the lower prices, products must be purchased on-line directly from participating optical companies.
All products carry the companies usual warranty and return privileges.
For purchases of larger dollar amounts, financing can be arranged. Inefficient retailers are abeing forced out of the optical market. At the same time, the Internet will provide an opportunity for optical chains to leverage their consumer awareness equity and purchasing scale advantages. So said Adam Kirsch, a partner with Boston-based Bain Capital, at a luncheon for optical retail executives hosted by Wesley Jessen at Vision Expo East in New York, March 19. Kirsch predicted sweepinng changes in the American retail enviornment that will impact optical retailing.