This book is the perfect way to improve selling techniques. Serious ideas in silly guises. Divided into logical sections, the book explains how to get buyers to say yes, how to understand customer needs and how to create the right impression and gain commitment. Accessible and informative. The 22 Immutable Laws of Marketing A very readable, irreverent review of the fundamental principles underlying marketing.
Conventional wisdom is shoved aside in favour of techniques and tools that have worked historically.
This is how long it takes to learn the skill of writing an effective marketing plan with the help of this excellent pocket book. Westwood has prepared a practical guide to researching, planning and writing your first plan. One of the most popular children's books ever. Travel guides Lonely Planet - Britain Bestselling pocket guide to Britain. Eyewitness Travel Guides - London Famous illustrated guide to this great city.