The rules or guidelines for handling some situations are missing. People make rules or see patterns in the situations familiar to them. New situations may go beyond the reach of the suggested patterns and rules. Uncertainty begins where previous rule-based knowledge ends. So rule-based reason has limits.
Different people get different conclusions.
Subjectively, that is, from varying individual choice, interest and experience, each may use a different subset of the available implication rules. As long as the people in question can correctly describe their reasoning or procedure, their creatively found results are objective. That is, a result or conclusion becomes objective, more precisely repeatable, if the instructions to get it, once written, can be followed successfully by others. Different starting points or assumptions may lead to disagreements between logical and otherwise objective people. Talk between disagreeing parties can sometimes get people to agree on a common starting point for their reason.