It is easy to see that we only need a small portion of this market to be hugely successful. Our research also shows, that there is a need for our content as well. Falling SAT scores and less than satisfactory math and science scores provide unlimited potential for our business. Our competition has yet to offer our unique mixture of content and format. Universities and colleges use the Internet for distance learning courses, but they do not provide test preparation and career development content.
Companies offering test preparation continue to do so in the traditional format.
They are just beginning to formulate distance learning strategies. None of them offer vocational test preparation. This gives us a unique opportunity to define standards and become market leaders. Lotus Development Corporation, a major division of IBM Corporation, says that advances in educational technology will prove useless, unless companies step forward and combine technology with content and deliver it to the end user. That is exactly what we intend to do.