Many advertisers go to extreme measures to get their message across, bludgeoning consumers with flash and hype in order to get their attention. This is mostly unnecessary. With some products, perhaps, because of the nature of their appeal and the fierce competition inherent in their particular market, it might be, but with most products, it isn't. With the vast majority of products, simply informing the consumer about the products good qualities is just as effective. Quite simply, the more familiar customers are with a company and its products, the more likely they will buy them.
Advertising is a business' way of educating consumers about their products.
Nothing more, nothing less. One size does not fit all. One of the most important considerations when designing an advertising strategy for a business is the type of market that is being sought. Clearly, for example, the same type of advertising isn't going to be effectual for both an automobile dealer and a computer company. The target market must be analyzed effectively if positive results are to be expected.