Through the strategic alignment process, our organizations will engage in product segmentation and categorize new markets in segments based on customer needs and attitudes. In developing our strategy, we will prioritize our opportunities to improve business results and coordinate resources. There are three suppliers and four customers. Each organization has high-tech names like GeoMaps, International Zither, DataDyne Technologies, etc. A government agency supplier sounds suspiciously like GPO in disguise.
Data is high volume, mildly complex to make, and inexpensive.
Information, on the other hand, is low volume, much more complex, and therefore more expensive. In olden days, we would have selected a cutting-edge topic of interest to the information professional world. Small groups would break out in the morning with large pads on easels and facilitators with marker pens. The rest of the quiet afternoon belonged to the hikers, nappers, snackers, and those of us who put in reservations for a body massage before dinner. No doubt about it, this is a different program.