We hope to bring a more interactive perspective to the Bright Ideas service via the web. Take a look around this section and become familiar with some of the previous features we've provided to our clients. Below you will find the Bright Idea from August, 1998. You also have the option to see the archive list of topics and then select and read any of them.
Customers often ask suppliers that question.
And from their perspective, it seems logical enough. They know many customers don't spend any of their co-op dollars at all. They'd spend them productively to build sales of the product. What they don't understand is that there are no unspent co-op dollars. You budget for what will be spent, not earned.