They can be competent people who initiate revolutions, but they can also be very companionable social rules followers. We can actually see the structure and characteristics of a social system from the opinion leaders. When a social system is volatile and has the propensity to change, opinion leaders will actively offer information and encourage the adoption of innovations. On the other hand, when the system is static and counters to change, opinion leaders will conform to social conventions. The members of the social system make their own decisions under the influence of social conventions.
All members reach consensus and make the same decision.
They will all adopt or reject an innovation. The powerful minority is in charge of the decision making and make their decisions rules for the rest of the members in the social system. The more innovative they are, the faster the adopt the innovation. The following is the five types of adopters and their distinctive characters. Furthermore, the innovativeness is settled mostly by socioeconomic variables, personality and attitude and communication variables.