Bill Putnam is bullish. It's really compelling. At the end of the day, what you have is a personal recording of stream-quality audio. It helps you find music and then at the end of the day creates an opportunity.
BitBop use is addictive.
The system tracks the past playlists of thousands of stations and uses an algorithm to figure out which stations are most likely to play your preferences. But it can be quite difficult to find such niche radio stations unless you know where to look, and even if you do know where to find them, there's no good interface for tracking what they are playing at any given moment. But if you use BitBop to search for, say, Massive Attack, you'll be served a list of 15 online radio stations that all tend toward the trip-hop side of the musical palette. BitBop will also tell you what each one is playing at that minute. It's easy to waste hours clicking from radio station to radio station, exploring all kinds of new bands and great songs that not only fit into your aesthetics but expand them.