The Secret of a Successful Web Presence Jason Bloomberg Published in the Pittsburgh Business Times, June 1995. Most people have heard of it, millions want it, but few really know what it's good for. The Worldwide Web is the graphical interface for the Internet. You're not alone if you see the immense marketing opportunities posed by the Web. Right now there is a feeding frenzy on the Web.
Companies are in a mad rush to get their message out.
Maybe your company feels the urgency too. After all, your competition may already be on the Web. I have identified six elements of a successful commercial Web presence. If your site has these elements, then it will stand out from the crowd and attract customers. A professional site begins with attractive graphics and well-written text.