Editors can use NML to mark up contextual elements within a news article, or create associations between references in an article and supporting information. A future news consumer Acquires news and information from print, broadcast, maybe Internet. Uses broadcast as first resource for breaking news. Uses print as first resource for news in detail, analysis. Likely to also acquire news content from an assortment of Internet-connected personal digital devices Gets both breaking news and news in detail through those devices.
Core business is print.
Online publishing initiatives either losing money or earning very small profit margins. Struggling with how to bring online efforts into mainstream news, business organization Core business is delivery of news and advertising, regardless of medium. Margins may remain small, but costs per unit of information delivered also drop. News, advertising, distribution organizations no longer output-specific. A future newsroom organization Linear, assembly-line preparation of print news product.