Seasonal high-use customers should be targeted because They represent the greatest savings opportunity. The cost of building the infrastructure can be repaid more quickly from higher savings. Customer satisfaction increases as the impact of the program increases. Motivation is highest for these customers. Marketing pieces should be direct and concise.
Customers respond to a straightforward program description that includes a list of benefits.
Customers should be told that their area has been selected for testing and that to participate they must call for an appointment. The marketing piece should stress The monetary value to the customer of the repair. The benefits of an efficiently operating system. The urgency of quick response from the customer. Whenever possible, the work should be concentrated in a few areas at any one time.