No leader can succeed without mastering the art of persuasion. But there's hard science in that skill, too, and a large body of psychological research suggests there are six basic laws of winning friends and influencing people. The age of proprietary information systems is coming to an end, and the age of shared services is dawning. There's a pragmatic way to make the change pay off for your company.
Consumers are sick of being pandered to.
They yearn to be teased, tantalized, and tortured by marketers and their wares. Just like in the old days. The False Path to Employee Loyalty Perks and benefits may build employee satisfaction, but employee loyalty is something altogether different. Genuinely loyal employees are in fact dissatisfied unless their efforts are building customer loyalty. Small teams help provide the necessary focus.