True, television's arrival destroyed radio as the main form of family entertainment and made it reinvent itself as a personal medium. Perhaps radio could only be a mass medium while broadcasting was limited to sound. Once television appeared, radio had to find a more modest niche. Ten years hence, most people who live with other people will still share most of their viewing and they will still be watching expensive programs made by a small number of major corporations. If TV programmers can cast off their inherent conservative and timid approach to new genres and ideas, there should arise a new style of programming which reflects the desires and interests of the audience.
Content drives audiences to their sets.
We may also be able to check our bank balances and visit Internet sites. However, the fundamental urge to watch good stories that are well told is most unlikely to diminish. In everyday terms television will be a medium to be used, rather than watched. We won't just watch television, we'll have a keyboard at our fingertips. We'll be in danger of being blanded out by globalisation.