This puts demands on research and it offers an opportunity to understand each other's cultures. Industry and academia need to be equal partners in risk taking. Also, there is such rapid change in the corporate sector and in the way it operates, that university programs may be irrelevant if they are not tied closely to corporate needs. There is a question of who owns the intellectual property and how the lines are blurring and fading between academia and the corporate sector. There are huge issues of who gets the money from such research partnerships and what percentage universities receive.
Academia is no longer content to cover basic costs.
Neither group is content to be the recipient of a pre-negotiated share of intellectual property. Corporations and universities must watch for conflicts of interest and clear ownership of intellectual property. The profit motive can't get in the way of this. The university's goal is to prepare students. Academia is more stable.