Maxwell House coffee itself will evoke a feeling of peace within. This advertisement is very appropriate for it's target audience. The advertisement for Quaker Oats does quite a few things. The header in simple terms mirrors the simplicity of the act of lowering your cholesterol. It also shouts out its health benefits with the large number six.
Color is important here.
The logo color of the six and its surrounding circle are loud colors thus calling attention to the passing reader. But also it draws you in to the faces of these healthy looking, but older women. The part about inner beauty is important because it parallels setting. The setting of the beauty shop implies that not only will you be beautiful on the inside buy also on the outside. Because this magazine is targeted to more conservative, older readers the women are identifiable.