In the last few years, just about every business figured out that it needed to have a Web site. It didn't take long to figure out that that approach was a dud. Web users don't care to read a company's sales pitches, and they didn't use these sites. Now that we're a bit further along, many corporations have figured out that they have to offer something on their sites to get people to visit them. They are hiring freelancers to write original content, and they are purchasing content from syndicates and directly from publishers.
Candies is a maker of shoes and clothing for teen girls.
What it's done is create a content-rich destination Web site for teen girls. These corporate sites disguised as content sites represent a new market for editorial content. More traditional Web sites of most big companies nowadays also offer opportunity for writers. Eastman Kodak, for example, publishes many Web sites and e-mail newsletters, for the public and its employees, managed by a Web staff and with writing and editing contracted out to freelancers. It's fairly typical for a big company to have a Web manager or small Internet staff responsible for the company's Web sites and e-mail newsletters.