Before you can effectively market your site, you need a plan,and goals you can later use to measure the success or failure of your web project.
Content drives the internet.
The more content on your site, the more text there is to index,which will help your sites gets hits thsrough the search engines. Perhaps even more importantly providing useful information will help you attract visitors,and encourage your guests to recomend your site to others. You better know what your competition is doing. If you are going to compete with other businesses on the internet, you need to know what they re doing. Your potential customer may have dozens of sites to chose from.