Precision Marketing - Legacy Profiles .
Corporations learn about their offline customers from many sources, collecting data along the way.
Everything from how a user initially inquired about a product to which retailer sold the product can be tracked - if there is some practical way to use that data profitably. In the past it was hard to justify data collection as it was expensive and technically difficult to actually use the data to generate additional revenue. Alibris, headquartered in Emeryville, Calif., was charged Monday with 10 counts of unlawful interception of e-mail messages and one count of unauthorized possession of passwords with intent to defraud. New York Times - free registration required New Tools to Protect Online Privacy . David Chaum is at it again.