Simply put, it is that we humans are great, that we're all discovering what we really want, and that we can get what we want faster and more easily by having a coach who's been there and who can help us. People hire a coach because They want more. They want to grow. They want to do things more easily. It's as simple as that.
Coaches help a client get all three, quickly.
You take more effective and focused actions immediately. You stop putting up with what is dragging you down. You create momentum so that it's easier to get results. You set better goals that are more exactly what YOU want. With the line between personal and business life blurring, as it is in the 90s, the coach is the only professional trained to work with all aspects of you.