Consumers like to be acknowledged for their life experiences and savvy. All of us like to be recognized for our skills and accomplishments, and older adults are no exception. Years of hard-earned experience and tremendous abilities, as well as wisdom, are packaged as older adults. Acknowledge this and seek their counsel when appropriate. Consumers will insist on choice and control.
Consumers enjoy a positive image of aging.
We cannot ignore the many older people who are feeble and disabled due to chronic injuries or diseases, but we must readjust our perceptions to include the many active, healthy, sexy, sharp, capable individuals who are not that way and who are focused on maintaining their health. These are ideal chiropractic patients. Many of us have already reinvented our practices and ourselves. This is another key point. We now know that many of the physical and mental changes we used to associate with the aging process are due to lifestyle choices.