The Media Planner discussion list is designed to help its readers acquire the knowledge to effectively plan and buy online advertising. The list filters through the clutter and chaos that online planners deal with every day by addressing critical topics including online strategy, effective placements, creative types, targeting, rate models, third party serving and professional negotiation. For almost five years Adventive's discussion lists have been among a handful of definitive publications for Internet professionals, and more new lists are in development. While its core business will remain the publishing of some of the Internet's most respected discussion lists for business, the new divisions should provide Adventive's team with an opportunity to succeed in markets with which they are already familiar.
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