It has become so commercial that it has lost its attraction. It doesn't work.
Bad behavior is only interesting if it's juxtaposed with a lot of good behavior.
I don't want to be an emblem of lad culture. It's time to move beyond that. George Bernard Shaw said it, and he was right. When I was over there making this movie, I found myself nodding my head a lot and saying, 'Yeah, right' when people were talking to me. And Ritchie has become a bit of a celebrity himself since marrying and fathering a child, Rocco, with pop singer Madonna.