Secure online shopping with simple navigation. The qualities of time and truth can be guiding lights in writing press releases. Keep foremost in your mind that time is at a premium with most busy professionals, and especially for media personnel. They often receive hundreds of press releases a day touting this product or that service, this company or that artist. They become very discriminating at knowing immediately if they are interested or they toss it in the trash.
Brevity is king.
They also can detect truth from just a lot of hype. So don't dress up your words with fancy adjectives and fluffy descriptions. Stick to the facts, M'am, Strictly the facts. We want you to write press releases like the pros do. To inform and educate is precisely the purpose of our newsletter.