Human free will gives us the capacity to choose to conform or rebel against God's character. For whatever reason, God has granted us the ability to reject and disregard him. Because it pleased Him to do so. A person voluntarily seeking God brings more pleasure to the creator than a creature who has mandatory compliance. The Ramifications of Free Will While God will allow us to ultimately reject him, our free will is not without consequences.
Bad choices bring bad consequences.
This is a fact of life that we try to instill into our children at an early age. You reap what you sow. This is an innate law of life that goes hand in hand with free will. For free will to have any value, consequences to actions have to take place. If my decisions did not affect anything, it really wouldn't be free will.