In every newspaper, there are companies whose classified listings stand out from the others. Use a Prominent benefit headline Choose the main benefit of your merchandise and feature it in a compelling headline. Amplify this message in your subheads and copy. Avoid generalized quality claims.
Complete sentences are easier to read than a series of phrases and random words.
Quote a price, even if it's high or low. If your price is high, explain why it represents good value. If you are offering a name brand, be sure to state this fact in your classified ad copy. Include related items Make two sales instead of one by offering related items along with a featured one. For example, list tire cleaners and wheel brushes with tires.