Whenever you have the chance, look at your site on other computers and troll for errors, malfunctions and just plain ugly. It s worth it. I invite a few beta-testers to have a look. Ideally, I will watch them use the page and see how they navigate around it my husband makes an excellent crash-test dummy. In technical terms, this is a test of your information architecture.
Confused visitors don t return.
Make your entry-level page index.html lightening fast. At the most, 30KB, including all of the graphics. As visitors delve deeper into your sight they might be willing to wait longer for a stunning photo, but don t bet on it. I have found that an hour spent planning a site will save me five hours in false starts and repairs. Before you begin, do a storyboard, or sketch, of the site.