To introduce participants to practical and easy to use marketing strategies for the small business. Focus is on entreprenurial opportunities using publicity and public relations and other low cost or free sources of advertising media. Advantages and disadvantages of print and broadcast media are also explored. No pre-requisites are required.
Attendance is mandatory for students involved in a degree program when taught in a weekend format.
Class is also offered on a pass fail or audit basis for those students not involved in a degree program.