Jennifer and Bernadette led us through the process of law firm positioning and branding. They advised that the biggest hurdle is realignment of the firm's culture. They shared with us helpful hints on implementation and pitfalls to avoid. After the awards presentation we dashed off to another round of breakout sessions. I attended the breakout session on Lawyer and Staff Training led by Jim Durham and Kevin McMurdo.
Auditory learners respond to different stimuli than visual learners.
This is accomplished in training by providing learners with a variety of options and programs including tapes, books, live sessions etc. Jim and Kevin suggested that training methods used will also depend upon whether we are teaching knowledge or skills. Web based training will become the primary knowledge training technique in the future. I attended the MDPs and Ancilliary Businesses session in which a panel of experts discussed the future of law firm practices. Alternative methods of service delivery were discussed.