CM , however, still has a long way to go before it becomes a household word.
CM is an enigma to corporate executives.
CM has also been ignored by the academic institutions - few CM courses are taught at the University level, and four year degrees do not exist. After eleven years of lecturing at Universities, and for other technical training companies, John felt he needed to improve on the learning environment. The goal was to start a progressive company, one that would actually listen to the comments of speakers and attendees. John knew he could do a better job. The rest is history.