Banks are also offering more services to generate more fee income. The Web-based platform also enables the bank to make separate products for small businesses and for middle market businesses with different features, functionality and pricing. Hopefully, I will capture your attention and cross-sell you on why our products are better than somebody else s just because of the way our Web site is designed, Jeff says. It s a huge improvement. Customer support costs are less, too.
Customers can help themselves in many instances.
The bank can offer help through the Web site, aiding the customer without the cost of support staff. Support staff is still needed. But the more customers can help themselves, the more the bank can reduce the size of its support staff. Jeff also sees the Web as a better means of providing regulatory updates for customers. They don t read the statement stuffers the method banks use most often today and putting the information on the Web site is less costly than printing the statement stuffers.