On any given day, McDonald's serves less than one half of one per cent of the world's population. That's not enough. We're like Oliver Twist, we want more. One of our tactics is to reach families through children. John Hawkes, McDonald's UK Chief Marketing Officer.
Children are often the key decision-makers concerning where a family goes to eat.
Ronald loves McDonald's and McDonald's food. And so do children, because they love Ronald. Remember, children exert a phenomenal influence when it comes to restaurant selection. This means that you should do everything you can to appeal to children's love for Ronald and McDonald's. I brainwashed youngsters into doing wrong.