Corporate reputation is under constant attack from within and without.
Corporate Citizenship Audit, to determine if the company is fulfilling its obligation to its communities. Work Environment Review, to determine if employment practices are in line with the law and societal expectations. Marketing Analysis, to determine if claims made in advertising and labeling are accurate and if communications are consistent with the corporate reputation. Corporate Policy Evaluation, to determine if policies on corporate ethics and similar issues reflect contemporary standards and responsible behavior. In any crisis situation, your company will be judged more on its conduct than the cause of the crisis itself.