Make sure your site clicks with customers The best e-commerce sites make user navigation intuitive.
Customers move effortlessly from page to page, without ever having to think about where to go next.
Here's a five-question checklist to optimize your site's navigation and appeal. Take a look at other sites to get a feel for what font sizes please the eyes. Your type style should be fairly conservative. Fonts such as Comic Sans MS or fancy scripts can make your site look unprofessional and gaudy. As for text-effects, experts warn not to get carried away with drop shadows, which can appear overly heavy on the screen.