Except for the stale cereal part. I didn't even know about that until my daughter asked for the wrong cereal this morning. Now, how these things come about, in most instances, is product placement. Without boring you with the ins and outs of what makes Hollywood great, think James Bond, and the BMW, at least, in the last two films. BMW paid big money to make their Z3 the new Bond car for Goldeneye , and then for Tomorrow Never Dies , they put up their latest four door model.
Bond drives around in what amounts to a seven-minute commercial.
Apple is guilty of this as well. Tom Cruise saves the day with an Apple Powerbook 5300. And Jeff Goldblum saves the entire planet with a laptop as well. With a star on the side slapped over the Apple logo. The monitor is too cool looking not to be used, but Apple didn't want to pay for the privilege.