This means you may need to educate other attorneys to the issues involved in your specialty so they'll be able to send you clients. To execute this process, you have to know what are common characteristics of people who refer you business. You'll need to provide information important to your referral sources in a format they'll find useful and easy to navigate. Through your Website, you can offer each existing client support and confirmation of his or her decision to hire you. After the purchase advertising is most effective in creating attitude change.
Clients look to confirm that they made the best decision.
Converting leads generated from your Website. You'll need to create a response program for viewers showing interest in your Website. Tailor your response to the medium. Be ready to use emails. Provide update information frequently.