Marketing Your Practice with Television For certain practice areas, television advertising is the most powerful, immediate and effective form of marketing. Unfortunately, over half of the attorney advertisers on television nationwide are sending the wrong message to the wrong audience. James O'Herron, Rainmaking Quarterly. These arguments, although largely conjecture, were used to restrict such advertising and so inhibit competition in the legal services market. Mark Johnston, Honors Thesis.
Advertising is the least understood and most controversial way of marketing the law firm.
Charles A. Maddock, Altman Weil. More attorneys advertise in the Yellow Pages than in any other advertising medium. And many people turn to those ads when looking for counsel. Harriet Meyers, ALA News. Maybe in other times, but not now.