The second demonstrated that when buyers shop for higher-priced items, they spend more time making a decision. Premium-priced items generated even longer searches. Buyers are more than willing to pay extra for quality. They can lose faith and ultimately will buy on price. Be wary of elaborate pricing schemes.
Buyers are willing to pay for quality when they understand what it entails.
Without that knowledge, they grow cynical and are more likely to buy on price. Provide clear definitions of your product's or service's quality. The more knowledgeable the buyers, the more likely they will be willing to pay for quality. Educate the buyer. Buyers appreciate dealing with sellers who level with them.