This seems simple enough, but no education on the chant ends here. Before proceeding, I want to emphasize that I am a strong advocate of auction marketing, and I believe fervently in honest and ethical auctions. The best auctioneers are measured by their integrity. They justify what they do with excuses. These auctioneers mistakenly believe business is not to be conducted according to law and ethics, but rather is a game to be won by getting the money.
Dishonest auctioneers are just that.
They will do whatever is necessary to cheat people out of their money, and they do it with malevolent intention. It's important for bidders to know that and guard against it. Like all endeavors of man, auctions are a fertile field for the bent of mind to work. We'll look at two types of tricks related to the chant that can entrap bidders. A few years ago my wife, Tammy, and I were at an auction in the Shenandoah Valley of Virginia.