Emphasis on how management of human resources insures people work together more productively, meeting the needs of the individual and the goals of the organization. Marketing is shown as interrelated decisions based on environmental assumptions that allocate organizational resources to product development, pricing ploys, distribution, advertising and personal selling. Marketing failures and successes are reviewed for decision guidelines. Offered on demand. Advertising is discussed as a social force, a competitive tool and a career path.
Attention is given to how the marketer coordinates advertising with other marketing-mix variables.
Cases will deal with such current social issues as pollution, discrimination, energy, poverty and corporate social responsibility. Course considers the business and social aspects of problems under consideration. Recruiting, deployment, motivation and evaluation are key areas covered. Text, case studies and role-playing will be reviewed. Offered on demand.