Because it's true. After knowing this woman for 3 years, I finally went to her house for the first time tonight, and she bought the Pizza. It's not, not by a longshot. Men apply their brains to just about everything except seduction. Told since their youth in most cases that thinking about love is wrong, that it is counterproductive, that it will interfere with the power of fate or destiny that will magically bring their dream women to them one day without warning, most men have completely shut off their minds to the notion that seduction is a technique , one that can be mastered with effort, or that the dating game more resembles a chessboard than a cooperative environment like a party.
Chess requires thinking, and so does seduction.
Women are highly covert in dating and justify this on the grounds that they are testing men for resolve and intelligence. You are being tested by women . While you are out there blissfully ignoring reality, women are judging you, monitoring you, gathering gossip about you and sometimes spreading it, and outfoxing you every step of the way. The reason they are able to do this is not that they are smarter than you, but because you trust women to be honest in the game of love when they aren't. Women are not necessarily evil, but they are covert , and until you grasp how they are covert, when, and why, you are not likely to make any significant progress with women.