Knowledge of the linkages and interrelationships with food production as well as knowledge of marketing systems will aid students in analyzing managerial problems confronting business marketing and supply firms. Develop a perspective on the role of general marketing, the problems it faces and its approaches to problems, by focusing on some of the leading issues. Emphasis will be placed on viable marketing systems as the context for important problems and trends in the production, processing and distribution of food and fiber products. Integrate knowledge gained in previous courses. Work and be evaluated as a member of a team.
Case approach The course is built around a series of cases.
The case studies have been chosen carefully to support discussions regarding marketing and managerial actions and issues important to future managers. The cases synthesize the core sequence of the agribusiness and agricultural economics major by requiring students to draw on all previous courses where tools such as mathematical programming, linear regression and spreadsheet tools are used for case study analysis. Students then formulate a solution. It is here that the principles and tools of the agribusiness and agricultural economics are applied. Not only must the students identify a solution to the issues in the case, but the decision must be supported through rigorous analysis using the appropriate tools.