They have seen a tremendous change in the tools of the advertising trade since 1992 when they first occupied this restored space. We have stacks of CDs instead of stacks of books. According to Mr. Basset, while they are not using the leading edge tools of a New York city ad agency, they are using the latest information technology tools for an ad agency in their region and for their size. I rarely leave the office. Being able to stay in one place helps me to get more done.
Clients like to meet at the restored railroad warehouse.
Lunch in also saves time and facilitates idea exchange. Many of our clients involved in civic activities ask to use the meeting room for their civic organizations' meetings after work . Most clients now prefer to come to Sixth Avenue for meetings with the agency . . . Mr. Basset says that without the tax credit and facade loan the cost picture would be quite different, enough different that the project would be difficult to justify from a purely economic point of view. At the same time, small entrepreneurial ventures are growing and looking for quality work space.