The page can serve as both a source of news and information about the organization as well as an Internet portal for individual supporters of the organization who can add personalized touches such as stock quotes, weather updates or horoscopes. Organizations get 50 percent of revenues generated by ads on their sites and online purchases made from e-commerce links on their sites. For every search conducted through the engines on their sites, organizations get one cent added to their coffers. As the shoppers descend, the sheer load of Web traffic can push Web site infrastructures to their limit, which can lead to sluggish performance and, at worst, total service outages and lost sales. Unprepared online merchants risk alienating customers with poor service.
Consumers are extremely likely to abandon a site that performs poorly.
The state's One Ease E-Link site provides a single framework for service organizations to manage information and programs for their clients. State officials say One Ease E-Link also reduces errors and prevents conflicting or duplicated services. With so many financial transactions occurring online, the demands placed on the technology supporting these Web sites increase drastically. And a look at some recent statistics suggests that things will only get worse. Or at least more difficult.