This lesson has been adapted from Seeing Beyond the Glam , a peer education workshop from the Expecting Respect Peer Education Program . The original workshop is designed for secondary students who want to conduct workshops with other students about advertising and its impact on teenagers. Adapted with permission.
Activity Tell students that today they get to be advertising executives.
Give each student 3 pieces of paper. On the first one, ask them to write the name of a product that would be difficult to get teenagers to buy, or something that is unlikely to be trendy among teenagers. They need to indicate whether it will be marketed to boys or to girls, or to both genders. Give them a few examples. Three examples from a class we worked with are lawnmowers, shoehorns, and medicated itch powder.