The answer lies with greater management awareness and education on the subject. The greater the scope you have and the more of an open mind you keep, the more opportunity you will see, after reading this book. Even if you are now an avid surfer, what you have seen on the Web is not really indicative of how the Web is transforming the way we do business. You have to understand the implications of what you see and don't see, and think about how they may affect you and your organization. Today there is more technology than we know what to do with.
Companies face the risk of having it surpass management's ability to comprehend it and act on it.
So, let's assume there is no more new technology, and let's begin to implement with what we have, by focusing on getting our organizations and people ready for the change. As a business executive, you face several questions yearning for your answers. If you just ignore them, they will come back to quiz you again. These are some of the questions that must be burning in the minds of Internet-aware executives. They represent real possibilities for changes bound to occur, with or without your willingness.