Reporters are evaluated by the quality of their stories. The stories determine a reporter's reputation and space allocation in a media outlet. Reporters are not the expert you are. Reporters need you to help them create a great story under intense deadlines. The media is dependent on advertising to pay for production and distribution.
Advertisers only place ads in popular media within their selected markets.
What makes the media popular is the quality of the stories. The quality of the stories depends on quality sources. The media is dependent on experts to provide insight, knowledge, and accuracy. Experts draw the interest of the audience, which draws the advertisers. You, as the expert, are fundamental to media economics.