S-curves really do need to be micro, so in many cases it works better with corporate entities than with an entire industry. This is where predator and prey cycles start playing out, the ratio of foxes to rabbits. Yet, big predators like Microsoft aren t operating because of the free will of Bill Gates they are there because there is a niche market for their products, and a source to fill that niche would have evolved regardless of what personality was or was not born. Also, whether they are foxes or rabbits in the predator cycle. Sometimes a big company is known as a fox and acquires a little rabbit company whose CEO has been a fox in disguise all along.
Companies grow like organisms.
Lots of conditions have to be there. Then somebody had to put the seed in the ground. A personality can t create the growth potential but it can plant the seed. Digital with 130,000 employees was way beyond Ken Olsen s ability to control. Free will cannot make a product live longer.