Buyers then are offered more choices at far lower prices than existed before the initial market-creating breakthrough took place. They get rising quality and falling prices. The microcomputer has been the best example of this process of diversification in a physical product line during the last two decades. As for services, the best example is the steady erosion of network television s audience to cable and satellite channels. This is the individualism phase.
Buyers can get pretty much what they want.
Dell Computer will sell you a computer with most of the features you can imagine. They will even help you to imagine lots of new ones. This is truly a personal computer. He still offers the same service, but he uses a much larger room. The same stages of development have taken place in education.