We have found over the years that if they're good and they do that, they lose their identity. So we say get a range together, sell it at Paddington Market, do it yourself. Get yourself a business card, make sure the stuff is beautifully made and get financial backing so you can produce it, so that anyone who comes to Fashion Week can actually buy it. I tell them, go crazy with your designs, we can always pull you back. It's hard to stretch them out, better to pull them back.
Creativity is everything.
It is not such a small world here any more.