The site, which launches this summer, relies on advertising sponsorship. Both authors and publishers get paid for every page read online. It's an on-demand reading system where book pages are dynamically loaded in the browser while you read. There's no download and yet no wait between pages. While the idea of attaching advertising to the reading experience is radical, Deuster compared her concept to what has been going on in radio for decades.
Advertising enables listeners to hear the songs for free.
Another new entry into the e-book distribution network is NetPack . At home, customers use the account number to download e-books, software, or other kinds of content from the Web to their PCs. A special keyboard allows customers to swipe the card through a card reader, automating the process. Not everybody is sold on the electronic revolution. While BEA was awash with new devices and technological displays, thousands of old-fashioned books on paper still lined the publisher's booths.