There are many ways to avoid these drawbacks of color, and upon doing so the document has the potential to enhance communication to the audience. With understanding and research, color can be used to enhance communication and perception. Color is an important element in document development because how and to what extent we use color will influence how readers react to our material. There are many benefits that color can provide for the document designer. Tests prove that color improves the speed and accuracy with which information is communicated.
Children respond better to pictures, drawings and tables that use color to display information.
Color reveals organization and pattern, which can help isolate different items in a display. Color also grabs, directs and holds attention, focusing the viewer on the important elements in a document. These are only a few examples of the benefits of using color, but when used properly they will enhance communication and understanding for the audience. To use color properly, the communicator should understand color, respect its limitations and use it for specific purposes. Not confusing aesthetics with performance is the topic of this article.