Market forces are shifting health care from hospitals and HMOs to private homes. Increasing home health care will help contain rising costs while serving an aging population and will provide people with the convenience and privacy of taking care of themselves and their loved ones in their own homes. Home health monitors and treatments and linkages to professional care centers present a huge challenge, and an enormous business opportunity, for the health care industry. Personalized Consumer Products. Many mass-produced products for mass markets will not be competitive in the 21st century.
Consumers are increasingly better informed and harder to please.
They will buy products that satisfy their own tastes rather than accept whatever stores present. Products in the future will have to be almost as varied as individual customers. This market driver will force companies to be even more consumer-driven in designing and marketing their products. It will also require the sensors, controls, and computers to achieve highly flexible manufacturing of customized products. Convergence of Technology in the Home.