This course traces the development of broadcasting to the present day, with emphasis on contemporary broadcasting with its social, cultural, and economic implications. Students receive production theory and actual laboratory participation in program production. Studio procedures, microphone techniques, and basic control room operations are included in the course. Emphasis is on techniques and tools for production of commercial and public service announcements and programs. Production exercises are employed which give the student a practical knowledge in the development and utilization of these techniques for broadcasting.
Attention is given to pronunciation, articulation, and diction.
An introduction to the theory and practice of single camera video production with emphasis on using the camera, lighting, special effects, and electronic editing. A study of the techniques and philosophy, along with actual writing and production of radio and television advertising, public service, continuity, and general program materials. This course is designed to provide an opportunity for upper division Communications majors and minors to research subject areas in the field of radio-television. A study of current theories and practices of radio and television programming. The stimulation of creative thinking regarding media programming and its conversion into tangible and practical form.