This information is used to better understand visitors' use of our sites and to support transactions made on the sites. Personally identifiable information collected from visitors may be provided in an aggregate form to other parties within the PacifiCare family for marketing, advertising or other uses. PacifiCare sometimes uses e-mail addresses and other personally identifiable information to contact visitors who communicate with us. For example, PacifiCare directs e-mail reports on new updates to the website to visitors who request such information. Cookies are pieces of information that a website transfers to an individual's hard drive for record-keeping purposes.
Cookies make web surfing easier.
The use of cookies is an industry standard that is used by many major Internet websites. By showing how and when guests use the site, cookies help us see which areas are popular and which are not. Many improvements and updates to a website are based on information that is most easily tracked with cookies. A cookie lets the computers remember that you've registered, which allows PacifiCare to speed up your future activities at PacifiCare sites. Similarly, PacifiCare uses temporary cookies to help you navigate through some of the database driven areas of PacifiCare sites.