The exception is a mixed-space unit schedule in which the use of smaller units lowers the total cost of the campaign below the amount, which the larger units taken alone would cost. Advertisers will be rebated if they use sufficient additional space within a 12-month period from the date of the first insertion to earn a lower rate than that at which they were billed. The publisher will not be bound by any conditions, printed or otherwise, appearing on order blank or copy instructions when such conditions conflict with the regulations set forth in the rate cards. Twelve-month periods do not overlap, i.e., space counted in one contract period to determine the rate for that period cannot be counted again toward determining the rate for any other period. The publisher reserves the right to reject any advertising that it feels is not in keeping with the publication's standards.
All advertising is subject to the publisher's approval.
The publisher's liability for any error will not exceed the charge for the advertisement in question. Failure to make the order correspond in price or otherwise with the rate schedule is regarded only as a clerical error and is charged for upon the terms of the schedule and policy stated. When a change of copy, covered by an uncancelled insertion order, is not received by the closing date, copy run in a previous issue will be inserted. Authors interpret new professional and technical developments for the senior financial executives and discuss the strategic and economic issues that reflect the financial executive's increasing involvement in general company management. All printing for the publication is done by web offset.