The basic tradeshow display has large pictures, text, simple lighting, perhaps some motion and visual elements. The virtual tradeshow exhibit is not for every business and indeed many are finding alternative ways of attracting potential customers to their booth. Mich. He feels a business bases its decision on the type of booth to design on several factors. You have about eight to 10 seconds before a person will either decide to stop at your display or move on. A business needs to make their booth stand out that s what you re after.
Cost is definitely a factor.
Buying equipment such as a plasma screen, videowall, touch screens or a surround-sound environment can cost tens of thousands of dollars. That does not even include Internet capability. Todd Swanson, owner of Skyline Displays and Services of Michigan, Inc. in Wixom, says the industry is faced with the challenge of exorbitant pricing for high-speed cable access at a convention center. It s flash with cash whatever toys a business can afford they will pursue. Despite the costs, the Internet is quickly becoming the top source for buyers in the process of planning their tradeshow visits.