Once challenges or ideas are generated, reality and time dictate that a choice must be made. We know from research that quantity breads quality. The more challenges, ideas or options the better the choice. Action Now that the choice is made it must be acted upon. Innovation exists only when action has been taken and a result, service or product that meets the initial challenge has emerged.
Creativity is part and parcel of each of the three elements.
Creativity can be boiled down to the ability to diverge or generate problem definitions, challenge statements, ideas, or options, to converge or choose the best among these options and finally to defer judgment or to separate divergence and convergence letting them happen in a 1-2 sequence. Research demonstrates that we all are creative. With training and opportunity, our creativity can be enhanced, in many cases quite significantly. The Ladder of Progression. Becoming innovative does not happen overnight.