Perhaps it is time for it to prove its entrepreneurial credentials. The battle for the information highway is in its endgame. The world's communication giants have decided that cable is the best delivery system for the internet to the home. There are clearly regulatory problems involved in last week's events if only because competition is diminished. No wonder BSkyB was last week forced to start giving away set-top decoder boxes for its satellite version of digital television.
Cable is interactive whereas BSkyB has to use telephone lines for two-way communication.
Mr Murdoch is good at exploiting second best technology and cut-price marketing. But in taking on Microsoft and the cable industry he may be overstretching himself. If prices keep falling that will be fine. It is only when one company grabs a dominant market share in broadband delivery that the real problems will start. And they will, they will.