Know environmental standards. Be prepared for customer questions after the sale. PGE found that the bidding process required some hand-holding, at least early on. You just can't get away from it, so plan on more customer interaction. It's not ever going to be automatic.
Customers have until evening to bid into the program.
Brian Soth, PGE's director of retail energy products, says the utility called on the program about 40 times between July and December. Load reductions came in at about 150 MW, lopping off 3 to 5 percent of the utility's peak load. PGE pays 50 percent of the posted price to customers. PGE's primary benefit came in lower power costs. Studies have long shown that a little bit of load management goes a long way.