Within this design model, advertisers can sponsor Keyword pages and present their products or services to a more highly defined demographic than perhaps any other Website on the 'Net. This allows us a lot of latitude as to how we encourage people to visit the Website. Going back to your first question, it comes down to what you believe. There's a lot of ways to spend money marketing on the Web. Okay, that makes sense.
Businesses become more efficient through the application of new technologies.
Through this process, barriers to entry fall and the larger economic landscape becomes more complex. If you're looking for a better talent or opportunity, and you don't have an up to date map of this landscape, you will not get to where you want to go. This map is very large, very complex and it changes daily. To effectively read it, you need to use the technology. Continuing the analogy, 4work.