An area that I would like to see explored in the future possibly is the former Soviet Union as well as China. Political unrest in the Eastern block countries from the region trying to establish capitalism and other forms of government will eventually level off and the countries have plenty of potential. Inroads have already been made in Russia and a few other countries in the region laying the ground work for the new financial system that will help grow a prosperous economy in the next ten to fifteen years. Many in this region are infatuated with the American culture and Harley-Davidson is a primary American icon. A new Harley could help define their newfound freedom.
China is already a large industrial force in today s economy.
They are establishing themselves to be one of the next large markets in the world. Hong Kong is now one of the world s most industrialized cities and is gaining world-wide respect. Chinese culture already embraces the motorcycle in everyday life and is has one of the largest populations in the world. In the next 10 to 20 years, trade will increase with the west and many will begin to see disposable income that could go toward a new Harley-Davidson motorcycle symbolizing their newfound success. Evaluate Harley-Davidson s decision not to produce overseas.