This is not much of an exaggeration of what you find at many small-business Web sites, and it's frustrating. It's impossible to guess what you'll find under each link. Under that revised structure, it's easy to tell what you'll encounter when you click each link. This is just one example of the many ways even a relatively rudimentary small business Web site can make it difficult for people to know what they're supposed to do when they visit the site. Obviously, you want to avoid this.
Anecdotal reports are inexpensive and useful, but limited.
Basically, all you do is get your friends and colleagues to tell you what they think of your site. Encourage them to be honest, not kind. Strangers can give you more in-depth results, but most strangers won't undertake usability testing for you for free. You can compensate for this, in part, by giving your pals as little direction and background as possible before you let them loose on your site. The answers you receive are only as good as the questions you ask.