When the 4 plates combine, the full color image can be reproduced with outstanding accuracy. This method of printing is almost always more expensive, but unavoidable when printing color photos. Although near exact color is achievable, it can be difficult, and takes more effort. In most cases a logo should be designed for spot color printing. It is much easier and less expensive to print, both on paper pieces and merchandise.
Colors are more consistent, and therefore more distinctive.
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