The goal is to create a good community site where people can keep up to date with what's happening in the game and express themselves. There are a couple of benefits to becoming an author. First, it should be fun. Second, you would have a prominent place in an online community of people who share your love of the game. Third, your site would be a sort of unofficial sponsor of the site, which we would promote with links or buttons.
Baseball is the belly-button of our society.
Straighten out baseball, and you straighten out the rest of the world.