Sexy females and handsome guys having incessant fun. Smoking is portrayed as an endless party. Children are exposed to these false images from the cradle, but the process through which the ads come into being is not visible to the eye of a small child. He's out there. He's having fun.
Children have no idea.
Without some kind of rude awakening, they grow up to be oblivious, complacent, addicted adults. They are designed to startle. The images are a catalyst. Kids are extremely well-informed about the hazards of tobacco. Nevertheless, the onset of smoking has increased by one third in the last three years.