The purpose of this kind of site is to get people to visit it, with the hope that those who visit may one day provide the firm with some business. Web content then becomes the primary focus. One of the most common criticisms of Web pages, and of lawyer Web pages in particular, is that they are all form and no substance. Although this type of page is suitable for the simple firm advertisement-type page, most people who use the Web are not impressed by flashy appearance. Web users may visit such a page, but they are not likely to return again and again, which is the aim of more active Web pages.
Content is the key to a Web page that people want to visit.
One of the most effective ways to earn a good reputation on the World Wide Web is to develop materials in an area of law that is relevant to your practice. Whether you work in condominiums or commercial leases, put up information relevant to current happenings or developments. Federal legislation, new court cases, even general descriptions of common problems and their legal implications are all content that is uniquely suited to lawyers and their Web pages. Of particular importance in deciding whether and to what extent to use the World Wide Web is the decision whether to offer content intended for lawyers or nonlawyers. Developing a web page for nonlawyers does not necessarily indicate a need for less depth or detail.