Allaire Spectra has a rich and powerful set of commerce features for building and implementing advanced commerce sites that require product catalogs, merchandise management, order processing, payment processing, and content and merchandise Web syndication. Customer relationship management focuses on building loyal customer relationships as the basis for successful online business. We view customer relationship management as a critical factor to ensuring overall success on the Web. By focusing on an architecture that delivers powerful capabilities focusing on content management, e-commerce, and personalization, meaningful and lasting customer relationships will naturally evolve as a direct result of the Allaire Spectra implementation. It seems as though significant portions of Allaire Spectra features are directly related to content management.
Content management is at the core of every successful online business.
To thrive in the new Internet economy, businesses must first lay a foundation for effective content management, then build commerce and customer-related offerings and service on top. In fact, take a look at any successful online commerce site. If businesses are unable to successfully manage content and commerce assets, online selling efforts will eventually fail as a direct result of customer dissatisfaction and poor visitor experience. Before setting out developing Allaire Spectra, Allaire first identified the key participants involved in building and managing large-scale Web sites. Based on the participants identified, features were designed into Allaire Spectra to address each individual's specific needs.