The other key message here is for companies to get on the bandwagon. We've been saying this throughout the evolution of Value at Risk. If you haven't been using VaR measures, do it now. So many are using it now and if you wait, it is very difficult to create that cultural change within a company. You need to show the value of it by putting it into the reports, so the value can be seen.
Cultural change is difficult.
And if you don't embed this risk modeling into all communications, it never gets done. And when you really need it, it will probably be too late.