The company maintains that it is taking into account the local influences of the new Starbucks countries. Though the company owns almost all of its stores in the States, Starbucks finds local business partners in most foreign markets. And while it doesn't change its coffee offerings, the food choices are adapted to local cultures. In Britain, Starbucks hopes to draw from the national pub culture to make Starbucks yet another meeting place, he added. But Starbucks' challenge will not only be its ability to open and maintain branches world-wide, but to overturn decades, if not centuries, of tradition.
Coffee is already currently the second largest traded commodity in the world, just after oil.
With Starbucks pushing into newer territories faster than it can come up with new coffee variations, this trend looks set to continue. ABC News Internet Ventures. Internet Safety Information applicable to the site.