On prerecorded shows, caption text is usually merged with the original master tape ahead of time to create a captioned master. The captioned master is then used for airing or duplication purposes. Pop-on style is similar to movie subtitles, whereby the captions pop on a sentence or more at a time contemporaneous with the dialogue. Each caption is time coded so that it appears synchronous with the dialogue. We can also caption a show in roll-up mode, which is similar to the style used in news captioning, soap operas, interview programs and many entertainment shows.
Captions scroll up a line at a time from the bottom or top of the screen to usually three full rows.
As each new row rolls up, the top row disappears, and the text is timed to still be synchronous with the dialogue. Since there isn't as much placement involved, the rate for roll-up is slightly lower. For your purposes, roll-up style captions would probably serve your programming well, but choose the style that suits your budgetary and aesthetic preference. Often times, you'll be able to cover captioning costs and even generate additional revenue depending on the ratings for the show. We encourage your staff to handle this area simply because they have relationships with existing sponsors, but we'd be glad to help out if needed.