Many companies are now and in doing so, they're finding that the process raises some tough questions about their strategy, organization, and flexibility. According to Harvard Management Update, before making the leap into e-commerce, company leaders should ask themselves three key questions. The key to e-commerce lies in finding ways to integrate all your businesses so that you eliminate any obstacles to customers doing business. This means creating a system that integrates marketing, information services, operations, and customer service in ways companies traditionally don't.
Companies offering wares on the Web implicitly commit to doing business anywhere in the world.
This can call for operational logistics that some companies previously never imagined. Finally, there is the question of getting from here to there. Companies that operate successfully on the Web constantly change their business model to keep pace with the evolving medium. This not only eliminates traditional business planning, it excludes any company not willing to just dive in and see what works. All rights reserved .