Ms. Johnson has provided advertising and direct marketing services for Virginia businesses. She now spends most of her day in front of a computer. She is the owner of Newsletter Direct, a newsletter production service. Craftspeople are not taking advantage of the free publicity that can be obtained by sending press kits to the media. This is a fast way for small business owners to promote themselves.
Cost is relatively small.
The largest expense is for photography and printed cover folders. Publicity does not always happen by chance. Like all good things, you have to work at it. Each time a press kit is sent, another door to opportunity may be opened. Publicity reminds the public that you exist.