Mediamark Research . Mediamark Reporter . Available only in the Library. To find general circulation figures for newspapers and magazines, you can also refer to several of the directories previously mentioned, including Bacon's and Burrelle's . Return to top Media Kits Media kits are promotional materials prepared by media outlets for advertising agencies.
Agencies use media kits in determining where to place advertising for clients.
Typically a kit consists of an audience profile, media ratings or circulations, mechanical specifications, special editorial practices and a rate card. Keep in mind that these slick and elaborate promotional materials are subjective sources of information rather than more objective third party publications. Emerson collects media kits from local and national television, radio, magazine and newspaper outlets, with a special focus on New England media. Approximately four hundred are on reserve. There are lists of kits arranged by medium at the Reserve Desk.