Advertising is a powerful force in American culture.
It exists to sell products and services. In 1750 BC the Code of Hammurabi made it a crime, punishable by death, to sell anything to a child without first obtaining a power of attorney. Additional exposures include advertisements on the radio, in print media, on public transportation, and billboards. Advertisers generally use two approaches to sell their products. The traditional method places commercials in programs that are attractive to children.