Even better, it provides insights that fall into the 'best defense is a good offense' category. Every executive can benefit by reading this book's advice. Steve Albrecht knows more about how to manage company crises and disasters than anyone I know. Since bad things can and do happen to good organizations, managers need to pay attention to the advice, stories, and strategies in this book. This book gives managers insight into how to deal effectively with emergency situations - something managers usually don't prepare for.
Disaster comes in all shapes and sizes.
For companies it can be anything from a tainted product to a sexual harassment lawsuit, to the unexpected death of a CEO, to vengeful employees, to a literal earthquake. This engrossing book explains how to manage a crisis, rather than be its victim. Crisis Management for Corporate Self-Defense is also full of advice and tips from prominent experts in public relations, litigation, and security.