See Star Tribune Online. Examine the changes in The High School Guide, complete with its navigational elements. You may want to get the word out about your new site. Virtually promote it. Read text carefully.
Descriptions lead to visuals.
Emphasize the importance of visuals with your writers. Get them to think graphically. They will come up with visuals to help illustrate stories. Respect the narrative. There are occasions when prose should be left alone, sans visual.