The Product Life Cycle and its implication for marketing strategy. Individual answers due for Problem 1 on page 4-27 of The Basics of Marketing . For date and time, be sure to check the official final examination schedule. When a written case analysis is due, each student will be ready to submit a one-page, professional case analysis addressing the questions listed at the end of this syllabus. Typed with a letter size at least as big as the one used in this syllabus.
Case analysis is professional in all respects.
Case analysis demonstrates a good understanding of relevant marketing concepts, models and terminology. Before the answer to a question is given, the question has been stated verbatim and all questions are numbered. In person 2. In class only 3. When the instructor calls for collection of the reports.