Successful and forward looking retailers must turn their data into customer knowledge before their competitors do. To do that, the retail industry is turning to SAS software, a prime example being Ravissant. In the telecommunications industry, companies must adapt to survive - by protecting their local markets and diversifying their revenue streams. Deregulation is leading to great change in the industry, as evidenced by the increasing numbers of mergers, strategic alliances, and privatizations. Increased understanding of the importance of the customer has brought about a focus on customer retention and acquisition-churn management.
Companies look to differentiate themselves through quality of service, product, and price.
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