There were an estimated 2billion tickets sold worldwide for auto racing and an estimated 50 billion televised impressions in 1996. Most auto racing series are run on an eight to ten month schedule, giving a sponsor almost year round coverage. Racetracks are spread all over North America, exposing the sponsor to a broad cross section of people in the U.S. and Canada. Racing sponsorships can be tailored to the sponsor's unique customer base. In 1997 more racing events will be televised than ever before.
Auto racing delivers sales messages with maximum impact.
Racecars offer a highly visible, exciting, and memorable advertising medium and can enhance the corporate image by conveying competitiveness, innovation and a winning attitude. Many corporate sponsors are very aware of the positive effects that derives from affiliating there employees and associates with a race team. Representing their efforts, receiving great exposure border to border, and coast to coast. All of our marketing partners will now receive a free web page. One public appearance of the sprint car.