Sometimes, the financial resources within an organization are so constrained that hiring a full-time marketing person or staff is out of the question. That said, marketing is still a necessity, even for nascent companies with fiscal restraints. Consider calling in a marketing contractor. Now I can hear some of you saying that contracting for professional marketing help can be an expensive proposition, more expensive on an hourly basis than full-time help. Well, that may be true, but hiring contract help provides some distinct advantages over hiring a full-timer when budget is a concern.
Contractors can work on a specific project or for a period at a specific budget.
You don't have to pay taxes and insurance. Finally, if top-line revenue or cash flow doesn't improve, you don't have to worry about putting a valued employee out on the street. Still, hiring a good contractor is not all that easy. With a limited budget, success on any marketing project is critical to growing the company. The following are some things to look for when looking for the right marketing consultant.