They are very often the things we search for when we search for meaning, for spiritual sustenance, for deeper understanding and knowledge. Some things, to be truly understood, require an intimate interaction with people and with our environment. Gerry McGovern in New Thinking - a philosophical exploration of our technological society. While every company has to change to meet the new environment, large companies have to be careful not to downsize away these core assets trying to compete with nimbler players. There's no use trying to make an elephant run like a cheetah.
Big companies have to find a new way of owning their chunk of the market.
Cheetahs and Elephants is the latest issue of Making it Work , which looks at changes in technology and how they are impacting on the business. This study will highlight both the actual and perceived barriers to engaging in this form of business. The questionnaire to measure and analyse the awareness, usage and perceived value of the Internet and electronic commerce for Irish SMEs, and the results are expected to provide a comparison of these companies currently using ecommerce. A summary of the report findings will be mailed to each company that completes and submits the questionnaire . The closing date for submission is July 31st.