Sampling a half-dozen tomatoes or selecting a peach will awaken their senses. In addition, on warm days the quality of unrefrigerated fruits and vegetables can decline from morning to afternoon. On the other hand, if it's a good price you are after, shop late in the day when growers are more inclined to deal. The number one reason consumers shop at farmers' markets is quality. Fresh picked, vine and tree ripened quality produce continues to attract regular patronage at the farmers' markets in Colorado today.
Cost savings is also attractive to customers.
This is possible because the direct sales by farmers to the consumer eliminates the cost of middleman marketing. Communities benefit from Farmers' Markets in many ways. Farmers Markets are non profit community service organizations which contribute to the social and economic welfare of the town or city they operate in. The markets produce a strong sense of community identity , bringing people from diverse ethnic and other backgrounds together. They also serve to unite the urban and rural segments of the population.