But this doesn't happen all of the time in all companies. At Peapod, we're joined at the hip. I spend more time with marketing than with any other function. It is a constant balancing act to achieve the optimum efficiencies in deliveries because customers drive Peapod's delivery schedules. Customers choose the day they want their groceries.
Customers choose a delivery time slot.
If customers place an order by 4 p.m. on Monday, they can arrange for a delivery between 7 a.m. and 1 p.m. Tuesday. If they order by midnight Monday, they can have their groceries between 4 p.m. and 10 p.m. Tuesday. Of course, perishable food poses additional logistics challenges. This flexibility and consumer choice is very different from the ironclad schedule of the milkman of old. The milkman stopped at every house, every day, or on predetermined days.