We talked to hundreds of startup companies who thought the answer was to be very noisy. They thought ads geared toward name recognition or ones that were very obtuse and confusing would be intriguing and would help them. But most of them were not company builders. There was a real shortage of vision. I think now there's a backlash.
Companies say, Oh, advertising is bad.
But you have to understand what business you're in, who your customers are, why they come to you, what your relationship with them is, and what your brand experience is going to be. Then you need to communicate that at an appropriate level. In the past five years there has been more capital in Silicon Valley than I've seen in any cycle. I go back to 1985, when there were big booms in venture capital and companies were proliferating. A lot of bad things happen when there's too much capital.