Fax modems, voicemail, and good printers are likely. They tend to be interested in desktop publishing, accounting, Internet, and administration software as well as their job specific software needs. It's important that we realize we won't be selling to the price oriented HO buyers. We'll be able to offer an attractive proposition to the service oriented and security oriented buyers only. Unfortunately our HO target buyers may not expect to buy with us.
Availability is also very important.
The HO buyers tend to want immediate solutions to problems. Communications One of the best places to reach the target HO is the local newspaper. Unfortunately, that medium is saturated with pure price only messages, and we'll have to make sure that our message is accurately stated. Radio is potentially a good opportunity. Our HO target buyers listen to local news, talk shows, and sports.