Through our SmartSense, SmartPrivacy Publisher and Orby we make every effort to ensure all consumers have a safer and more secure web experience. A cookie is a small tracking file dropped onto a visitor's computer at a website. When a visitor enters the site, the site's server requests a unique ID from the visitor's browser. Cookies are similar to the caller ID feature on phone systems. Just as someone can track the origin of a phone call, e-businesses can use cookies to track information about visitor behavior.
Cookies enable websites to perform many functions that benefit visitors.
Cookies allow web administrators and marketers to build new web applications that are more responsive to visitors. For example, a major search engine uses cookies to capture behavioral information to provide more targeted future searches. Personally identifying information denotes a visitor as a unique individual by such things as name, email address, social security number. Non-personally identifying information is data that associates a visitor to a class of individuals. There are two ways that web visitors can maintain their privacy.