Research centers are encouraged to develop their own graphics in conjunction with the School's Research Center Identity Program. Contact Wharton Publications for more information. Student organizations should not incorporate the Wharton logotype or tagline onto their home page banners or graphics. A maximum banner and image width of 576 pixels is recommended to encourage a uniform browser size for Wharton's home page and linked pages. Backgrounds, if used, should be subdued to reinforce the page's focus on information rather than on bells and whistles.
Dark backgrounds tend to detract from the readability of overlaying text and are discouraged.
All pages on a site should use the same background. Left justification is the basic page alignment treatment for body text. Otherwise, centering is discouraged. The proper use of anchored lists is encouraged. All pages should strive to be as small in file size as possible.