A fast modem can move approximately 15,000 bitsin one second. To speed surfing, browsers store recently used pages on a user's disk. If a site is revisited, browsers display pages from the disk instead of requesting them from the server. As a result, servers under-count the number of times a page is viewed. Button Button is the term used to reflect an Internet advertisement smaller than the traditional banner .
Buttons are square in shape and usually located down the left or right side of the site.
CGI Common Gateway Interface. An interface-creation scripting program that allows Web pages to made on the fly based on information from buttons, checkboxes, text input, etc. Click through The percentage of ad views that resulted in an ad click. Advertisers will pay Internet publishers based on the number of clicks a specific ad banner gets. CPM CPM is the cost per thousand for a particular site.