A new concept in public access to the Internet has been launched - the cybercaf that thinks it is a shop. Traditional Internet cafes face a challenge easyEverything, with 400 terminals, describes itself as an Internet supermarket, but it could be the world's largest Net caf . The store was full within a few hours of opening on Monday, opposite London's Victoria railway station, with more than a hundred people queuing outside. It should be joined by four more before the end of the year. The Victoria location is to test its success with travellers.
Beginners can pay a premium for Internet tuition from uniformed staff.
The caf is open 24 hours, has awarded the coffee concession to Nescaf and struck advertising deals with online stores seeking to attract customers via the store. But the easyJet chairman, Stelios Haji-Ioannou, has high hopes of the venture. What I'm really saying is come in and spend a 1 and save 7 on a book. I think it's a compelling proposition. Traditional retailers should be very worried.