P romotion includes everything you do to sell your product or service.
Advertising is one traditional form of promotion.
Your choice of media should depend on your target audience, budget, and goals. You can also use other options such as direct mail, public relations, telemarketing, selling, guerilla marketing, and Internet marketing . Know what you want to accomplish with your promotional strategy and set up a program for doing it. Next, set a budget. Most promotion options cost money and it can add up fast.