I write our advertising copy. I write our press releases. I put together our media kit. I helped create the first Thinking Media Web site. I think it's fun, but some people might not think so.
Compensation also becomes an issue.
I'm making much less here than I could elsewhere, but I'm having much more fun than I could elsewhere. And I believe that further down the road everything we're doing will have a greater pay-off. The greatest challenge is balancing the roles that I play. I'm everything from sales guy to copywriter to business development guy. Sometimes I'm a journalist.