And what they're hungry for and driving demand for is what I would call this editorial content or value added content mixed with product information, okay, or based catalogue content. And it used to be only in very specific things, consumer oriented sectors, electronics, as an example that it was recognized that value added content had a role. I think that is reflective in that type of demand for journalists. I mean there are a lot of opportunities in the new economy. It doesn't matter if it's a procurement application, if it's an auction, if it's somebody just searching for information.
Content is what the underlying power of the whole thing is.
There is not just these marketplaces and exchanges, but the interoperability between these. For instance, take for example the airlines exchange and the oil and gas exchange are now starting to work together because the airlines are the largest consumer of the oil and gas products. It's an interesting time. Darrell, thanks for joining us today on the IT Radio Network. We've been listening to Darrell Trimble, VP of Supplier and Content Solutions at Commerce One.