Analyzes why people buy and examines purchase decision processes and outcomes. Studies current models of consumer behavior. Topics include brand equity, customer delight, global marketing, behavior modification, and strategic market analysis. All students must submit approved department form for these classes before registering. Directed studies and research in selected problems or theories of management for advanced graduate students to pursue special areas of interest.
Course is repeatable.
Directed research in selected problems in management for graduate students with special research interests. Course is repeatable. Hours to be arranged. MGT 298I. Field Work in Management. Supervised field experience culminating in a final report or other academic component.