What many entrepreneurs forget, especially those who are also scientists or engineers, is that technical details of companies' products or services are important only inasmuch as they deliver competitive advantages, open new markets or change the balance of power in an existing market. To the average investor, technology in and of itself just isn't that important or exciting. And once you lose investors' attention, it can be hard to get it back. It almost goes without saying that if you can't get investors' interest back, you'll never get them to reach for their checkbooks. Spend no more than three to five minutes discussing technology.
Any more time spent on science is less time devoted to selling the deal.
You can't afford to make the mistake of confusing equity investors with bankers. While bankers might tolerate fractious borrowers if they can pay back a loan, hey, they can pay back a loan equity investors are more akin to partners. And partners want to have their say, not be ignored. After all, you can draw more flies with honey than you can with vinegar. Poor response to questions.