The company attempts to stay current with technological advances. Company representatives attend trade shows on a regular basis. Company subscribes to trade publications. A formal employee suggestion program is in place. Company conducts regular technology advancement brainstorming sessions involving the employees.
Company is involved in the community's extended learning programs.
The owner knows exactly what the business is. The owner knows exactly who the customer is. Potential customers know about the business. Location is appropriate for the business. The market is clearly defined.