Use graphics sparingly to convey information. Sites should use visual themes to entice and guide, creating a whole essence for surfers from the first menu screen to the exit. Web sites with next-generation designs are sprouting up from netrapreneurs specializing in incorporating both content and functionality into their sites. The result is sites that better balance the goals of visual and functional appeal. Foster A Community For architecture, a navigation system, and design, the job is to bring the content to life and give it a vision for the Web.
Designs have to mesh with the content to offer users what they expect to find.
Good site designs see beyond the technology and implement architectures that offer visitors an experience fostering a community rather than simply presenting a series of text-filled pages and rotating logos. Community systems lets users communicate, collaborate, and share information in an open, on-line environment. A community system might includes a chat server, bulletin board server, and mail server that are scaleable onto multiple systems for increased audience capacity. Community systems also provides organizations substantial control over the look and feel of the entire environment. The key to differentiate dynamic sites from the early static sites is led by design principles.