Most said that poorly designed Web sites could single-handedly discourage their coverage of a company. If I had the choice to write about something else, I would. Getting the interview is only part of the challenge. Ensuring your quote is actually used is the other.
Competition is fierce.
Many reporters use services such as ProfNet to gather resources for their stories. Often they receive hundreds of responses in just hours, interviewing the best candidates. If you answered no to any of these questions, you're likely frustrating reporters. As digital images become more of a fact of life in the print publishing world, it becomes necessary to arrive at some standard format. If Mr. Wallace ever has any questions for some trucking companies, he had better be prepared to wait while they figure out who handles their media relations.