Covers both official and nonofficial sources of information for business and marketing in Europe. Also, provides business contacts and socio-economic profiles for specific countries. Guide to sources of marketing information arranged under twenty-seven subjects. Describes how to perform effective searches using online databases for secondary marketing research. Examples are drawn from professional online services, the Internet, and the Web.
Demographics Listed below are reference books which provide information on demographics.
These books are found in the CWU Library's reference collection. Provides demographic characteristics of American consumer markets. Statistics are organized according to age. Provides international demographic statistics. Compiled by the Statistics Division of the United Nations.