In many ways, your Web site is your business. Everything from your front door to your back office is built with Web technology. You will be successful only if your Web site is successful. Peel away the shopping carts and Flash movies, and you find software.
Computer code lies at the heart of any e-business.
You can't just take a cool idea and ten million dollars, and expect to be profitable. And it's no wonder, given that an e-business is a software solution at its heart. What we need is a roadmap, or a set of directions. But let's not make the mistake of oversimplifying the situation. After all, we know that building an e-business is a difficult task.