Advertising, design and P.R. agency for clients including Oakland Raiders, BART, Calpine, Silicon Valley Power and Meriwest. For our Internet clients, it's the consumer side of this thing that's softening. . . .
Advertising tends to get cut in times of economic hardship.
When the big advertising budgets are being cut, it's sometimes more economical to go to P.R., and you can take that money and you can stretch it much further sometimes than advertising dollars. The Raider campaign . . . I went to an event several years ago where a young schoolmate remembered I did my fifth-grade report on the Oakland Raiders. Then I ended up handling the Raiders. . . . My career started in San Jose, only a short distance from my Silicon Valley office, and I was working for KXRX and KSJO radio.