Com, Volume 3, Number 20 A-Clue. Com by Dana Blankenhorn Volume III, No.
Clickthrough rates continue to decline.
Certainly more of us ignore banners, despite everything their creators can do. If you look at it from the point of view of the user, it's obvious. Most of the time I'm on the Web, I'm not thinking of buying anything. It doesn't matter if the advertiser knows me by name, by income, by age, by my role in the family or by the type of car I drive. If I'm not online in a buying mood, I'm not clicking on an ad.