Now we can talk. Something s been bugging me. It s those big companies who keep trying to get all warm and fuzzy with the small business market by promising to be your pal. They rightly recognize that small biz is something BIG, and getting bigger. But they generally haven t a clue about who we really are.
Big business likes things neatly defined.
But small business in 21st century America defies attempts to slice and dice it into little cubes. But averages don t count for much. A man with one arm in an ice bucket and the other in a toaster is on average at a comfortable temperature. Truth is, there s no such thing as a typical small business. Rather, the secret of small business strength in America today is its diversity.