Graphics, art, headlines and photos all work together to create a spark that pulls in the reader. The spark doesn't dominate content, but gives a tug to generate interest. Design helps walk readers through the pages - it doesn't mire them down at points along the way. Editorials are excellent - they present the problem, summarize the background and offer clear solutions. That doesn't just happen, but takes planning.
Briefs help pull in all the different groups and get in tons of names.
The calendar gives it all at a glance. Photo reproduction needs some work - content of photos is generally good, but quality suffers. Gray, blurred, little contrast with many photos. Stories are well-researched with good nut graphs and quotes. Good variety of leads that spark interest.