Banner ads may be losing luster, but radio spots promoting websites are booming. Price comparisons, examples. Opportunity to sign as well as contribute to the discussion. From Rick Levine, Christopher Locke. Doc Searls, and David Weinberger.
Affiliate programs can be an excellent alternative to banner ads for marketing on the web.
Also look at new uses of direct mail. The company's ValuPage grocery coupons integrate online marketing with traditional store sales. Discusses arrangements with publishers to offer paid for editorial content as another form of advertising. Notes how radio commentator Paul Harvey works ads into the context of his presentation. Argues for the power of in-context advertising copy on the Web.