It moves until trapped by a curb, building or fence. Once litter has accumulated, people somehow think it's all right to add more. If we can prevent litter from entering our storm drains, when storm water flows into our creeks, bays and ocean it will be less polluted. They feel no sense of ownership, even though areas such as parks and beaches are public property. Litter has already accumulated.
Cigarette butts are also the number one item picked up during highway cleanups.
Litter is not only an environmental issue, it is also a costly issue. Highway departments spend millions of tax dollars and many hours annually picking up litter. This wastes money and time needed for more important services.