Linking colleagues across the country, and overseas, the national office provides invaluable support and guidance to the daily practices of architect and to the profession overall. At the federal government level, the Institute represents the collective voice of architects. Whether it is promoting new legislation, standards, or regulations, or defending existing ones, the AIA represents architects' concerns in Congress and keeps members informed about issues that affects their professional lives. Marketing the Profession Nationwide public relations campaigns on behalf of the profession begin at AIA national. The client public's recognition and appreciation of AIA architect's contribution to the building industry are essential if we are to maintain prominence in the building process.
Architects deliver creative, tangible, pragmatic benefits to clients and the community.
Good design can help save or make money and make people more productive while providing a host of other benefits as well. That message is promoted in the AIAs advertising campaigns, which focus on commercial as well as residential markets. It puts them in touch with directories of AIA-owned firms, their specialties, and if the firm is linked from our home page, examples of their work. Efforts to enhance the direction and proactive of the architectural profession are supported by extensive and ongoing research. AIA members have an excellent opportunity to share and discuss issues of common concern with colleagues from across the country.