The theme for this year, Strengthen Your Future With Physical Therapy, reminds us that physical therapy is about strengthening our possibilities for healthy living. It s also about a profession that has a promising future. No one at APTA is sure how an advertisement featuring the children of some of APTA s staff came to illustrate this year s theme, but Sherry Lewis, Assistant Director of Marketing, thinks the campaign s color palette was an inspiration. We noted that the primary colors reminded us of crayons, she says, and we went from there. It s a natural, of course.
Children are our future.
They will be tomorrow s physical therapists and physical therapist assistants, tomorrow s patients and clients, tomorrow s legislators, physicians, and insurers. I ve worked with professional child models before, says Lewis, and these kids, none of them models, were amazing well-behaved, acting and interacting the whole time. They did not just stand there. So thanks to Zachary for being such a strong presence. Thanks to Emily for her cherubic expressions.