Another time, they might want to Do It Again. These are two of the seven internet types marketing researchers have categorised in a bid to give companies the inside running on selling themselves online. Australian sales and marketing director Mark Henning said the survey was a new way for marketers to categorise internet behaviour. We want to know why people are using the Internet and what drove them to use the web at a particular time, what's their purpose. Another time they surf entertainment sites.
Companies can change their advertising depending on how long someone is on the Internet for.
On some occasions such as surfing and loitering, people will be more likely to click on advertising offering something for sale. But short-time users are not in a buying mood, so branding or logo advertising would grab their interest more, Mr Henning said. We welcome your comments on our stories. If this issue arouses interest, we will publish our readers' views. Fill in the form below and click on the submit button.