This is what Kelvin Sampson has instilled. It's no wonder that every time there's a major job opening, the athletic directors call Sampson. He gets his kids to just play at a level of intensity that other coaches dream about. His players hug and hold hands and laugh together and cry together and play violent basketball together. No team in America is like them.
All coaches talk about it.
And it carries over. Well, lots of teams practice hard. Still no answer. So, you go back to the source, to Kelvin Sampson, and he talks for a little while about building a program, building a tradition, and how important that is. He talks about how players feed off each other, how they take pride in their work and a lot of other stuff like that.