After graduating from the U.S. Military Academy and spending five years on active duty, Jack Benecke applied to Olin. He had leadership experience but needed strong core business courses. He asked about this aspect of the program and how the school's career center would help him prepare a resume and interview with employers as he neared graduation. Marketing yourself includes your attire, resume, follow-up tactics and attitude. You must be able to state what you stand for and your benefits to a potential employer, says Costa.
Candidates can project negativity without realizing it.
Subtle ways include commenting about other schools or appearing overly self-involved. Be sure to ask the interviewer questions about him or herself, such as their educational background and connection to the school. If the interviewer is a current or former student, ask about any challenges he or she experienced in completing the program. You have to know why you're at the table. You and the school must answer this question together.