Still in early stages. Discusses Andover News' strategies of building traffic. Starting a site from scratch that now draws over 2 million impressions a month on a shoestring budget takes drive, luck, persistence and a healthy dose of insanity. The Rogue Market has succeeded because they did something new and different. The Mining Co. strives for pay dirt using the expertise of people who dig all kinds of things.
Community groups develop sophisticated websites that reach the grass roots.
Last of a 6-part series on use of the Internet in various sectors. Everyone has ideas about how to make money on the Web. Some of those ideas are better than others. Discusses coupon clipping on the Web. Dell and Cisco are using the Web to distribute quickly and trackable direct marketing-generated leads to their sales forces.