Women that know the secrets about advertising techniques should feel better knowing these facts. However, surveys show this does not lessen the stress of trying to be gorgeous. The distorted depiction of women in advertisements has led women to doubt their self-worth because of the negative body images they have developed. This is a serious problem that often leads to medical problems. If women and the Advertising community can work together, the overall health of our society will improve.
Advertisers prey on the negative self-image that female consumers have developed over the years.
These advertisers portray women as frail and skinny in ads and pass that off as the norm. Many of the models in ads are anorexic or have eating disorders, which is exactly what they are promoting other women to become by showing their skinny bodies. These women truly starve themselves to be able to be seen in a magazine ad. Many of them develop anorexia because of the pressure to have the waif-look. An example of this is the popular Calvin Klein model, Kate Moss.