The ultimate aim of this cultural policy is to increase the comfort and enjoyment of Australian life. It is to heighten our experience and add to our security and well-being. In that it pursues similar ends to any social policy. By shoring up our heritage in new or expanded national institutions and adapting technology to its preservation and dissemination, by creating new avenues for artistic and intellectual growth and expression and by supporting our artists and writers, we enable ourselves to ride the wave of global change in a way that safeguards and promotes our national culture. This cultural policy is also an economic policy.
Culture creates wealth.
Broadly defined, our cultural industries generate 13 billion dollars a year. Around 336,000 Australians are employed in culture-related industries. Culture adds value, it makes an essential contribution to innovation, marketing and design. It is a badge of our industry. The level of our creativity substantially determines our ability to adapt to new economic imperatives.