It is true that it is critical to communicate from the science community to the rest of the world, not only for reasons of funding. It s also true that if it were easy, we would have done it already. It isn t easy. It s hard. Think about it.
Biology is easy to sell.
The geologists have dinosaurs, one of the branding success stories of all time. Physics, by contrast, is a hard sell. Because, from the point of view of general comprehension, when physics left the realm of the visible at the end of the 19 th century, it entered the world of the abstract. For all practical purposes, to those outside its own rarefied precincts, physics left reality behind and became an abstraction. Of course, quantum mechanics and relativity have as much to do with the solid reality around us as does the structure of DNA or the fossil of a dinosaur.