Finding the time to properly balance a work life with a personal life is probably a challenge for anyone in sports information. If you love sports, this is a great avenue to keep up with them once your playing days are over. When you are in college, a liberal arts course of study is a great background with possibly a concentration in journalism or public relations. If you are in college, I would highly recommend working not only as an intern in the SID office but getting as much overall media exposure and experience that you can. Writing for your school newspaper is certainly one way.
College radio is another.
Volunteer to work in the press box during game day. Not only do you get practical hands-on experience, but people in the business get to know who you are and maybe when you graduate there will be a job for you. That's the avenue I took in school. I had three different journalism jobs, so when I left school I was fairly confident in what I could do as a journalist not only reporting the news but also developing a public relations background that served me well down the road. Information are applicable to this site.