I am an honest man and treat my customers well. Come buy a car from me. I have a car dealership. I am an honest man and treat my customers well. Vote for me in the next election.
Broadcasters do through lost revenue.
It is really just a painful tax for them. Legitimate advertisers do because they will end up paying more for air time to compensate for the free loaders. And finally, the American public will pay by having to tolerate more rather than less political advertising. But political advertising is not what most Americans really want to watch. The commercials tend to be relatiely low quality.