This does not account yet for The Grinch, which opened in November. The average lifespan of Neolithic man was 20 years of age. The average life expectancy of a citizen of the United States as of 1998 is 73 for men and 79 for women. We use averages to help us set our expectations. They serve as guideposts for encounters in our uncertain journey through life.
Averages allow for the easy categorization of objects, events and experiences.
Averages help us to cope with and predict the unknown and unknowable future. Everywhere we turn we re confronted with averages. Teams of actuaries at insurance companies use them to set rates. Batting averages, average wait for a customer service representative when calling the bank, average weights, average costs, average heights ad infinitum. Well, the interactive advertising and marketing industry is no exception in its use of averages.