Web based collaborative conferencing is the right tool at the right time to boost response. However, we've found that a good incentive dramatically increases audience participation. Response rates rise when customers view targeted emails or listen to voice invitations on Tuesday mornings. This sounds like a lot of work. We like computers and all the help they can do.
Automation is the key to as little work as possible.
Give us the list of interested people, or select a demographic. You give us the list of people that have asked for the information. WIth every e2c initiative, the participants can unsubscribe at any time. Spam is sent to people that didn't ask for the information. It is possible to do this in-house if you have the right systems already installed.