It is an incomplete. There is considerable room for improvement. The On Line Privacy Alliance is comprised of 50 companies and trade associations. We believe the marketplace and industry should take the lead. The Alliance's planned policy was presented initially to Administration officials on July 20, 1998.
Children are special.
The Alliance believes that children under age 13 should not be contacted for information without prior parental approval. There must be enforcement of violations. We are talking about self regulation . We believe there needs to be a trusted third party or seal program. A seal can connote good privacy practices and provides a source for complaints.