The symbolism of color also carries over into the products we buy. Depending on the product, a company can achieve great success or failure by the color chosen for its product. Studies showed that more than likely people would eat the blue candies last and for an interesting reason. Of all the colors of the spectrum it has been found that blue is an appetite suppressant. Weight loss plans suggest eating food from a blue plate or putting a blue light bulb in the refrigerator to cut out the munchies.
Blue food is rare in nature.
Except for blueberries and maybe a few other exotic foods, blue just doesn't exist in any quantity as a natural food color. Lora Dollar, professor in the Sam Houston State University department of marketing and advertising, explained that food products packaged in pink aren't big sellers because as a society we associate the color pink with being fat. Pink pigs for example. From a marketing and advertising standpoint, Dollar said people associate colors with their lives. Black is dreary, yellow is cheerful and green is wholesome.