My name is Nancy Julian with Hawaii for Health, and I'm in the process of updating my media list. Thank you for your time. There are several factors to take into account when deciding what types of lists you need to create. This list will probably be the one you use most often. In determining what additional lists you need to create, assess which types of outlets and contacts are appropriate for the kind of work your organization or coalition does.
Broadcast media includes radio and television.
While you should target the major outlets in your area, also pay attention to smaller outlets, such as ethnic publications and college radio stations. Be sure to inlclude radio and TV talk shows as well. The more outlets you target, the better your chance for coverage, so think broadly in terms of the available media. If you do not have a specific contact at a print or television outlet, calling the assignment desk to speak with an assignment editor is a good place to start. An assignment editor or managing editor tracks news leads and decides which department will follow up.