Mindful that most tourists are still reluctant to travel to Israel, the ministry has scaled back its publicity campaigns and instead is wooing specific audiences with direct mail and targeted advertising. The price is good for travel April 2-June 10. A Web site offering discounted domestic air fares, launched last fall by six airlines and other investors, has expanded into hotel offerings. It plans to offer car rentals and international plane tickets this month, said spokeswoman Nicole Zent. Customers get 30 minutes to accept or reject the offers without knowing the specific hotel or address, which are disclosed after the online purchase.
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