JMP outlets WMBD-AM and Big Oldies 93.3, broadcast over the Internet along with 107, but each projects a different image, he said. On WMBD, you'll find local news while we've got promotions going on Big Oldies. The radio industry is braced for change when it comes to the Internet, Bretsch said. We recently attended a radio conference where the speaker said that now there are radio stations with web sites. Seattle public radio station KPLU-FM now provides two channels one jazz, one blues over the Internet.
Commercial stations put shows on the air to make money.
Some of that money is raised via the Internet from places like Kuwait and Las Vegas. KPLU plans to start yet another side channel devoted to news, which Swanson expects will have more local appeal. But not every radio station is jumping on the side-channel bandwagon. There's been some questions about the wisdom of these side bands. Bergethon said it's still too early to see how far radio stations will go on the Internet.