Opinion is why governments fall. Opinion creates markets, industries and cities. Some feel they can beat the house, and others feel they can't.
Atomic weapons are the most powerful in the world, but public opinion decides whether they are used.
Of course polls are not the answer to every problem. You don't want a survey. You want a solution. At Vector, public opinion is one of the ways you get problems solved. Training, planning, strategy, facilitating and keynotes these capacities build on Vector's political polls, public policy studies, and consumer research.