Advertising has an impact on its audience. From songs to logos to characters, food product advertisers must keep in mind their audiences.
Competition is the force which causes advertisers to target children.
Children are targeted through the use of cute phrases, animated characters, and toys in these competitive advertisements. Many types of food have a phrase associated with them. Commercials use these phrases to implant their product into the audiences memory. Goldfish crackers are an example of one these products. This is the theme to a well known commercial which advertises Pepperigde Farm goldfish crackers.