Keep on top of what is considered common knowledge and what isn't online. Design your site. Blue text on black is hard to read. Keep it clean and easy to navigate. Be sure that visitors can understand the presentation, the navigation and the content.
Animation can be fun, but also over done.
Maybe you expect too much. The internet is probably not going to make you a millionaire over night. It is a tool. It is a part of your overall marketing mix. Maybe a big part, maybe not.