Companies that enjoy strong margins have more competitive flexibility than those under margin and price pressure. The Premise One of the most complex technical problems these days is the need for an organization to deal effectively with the messy, multi-stakeholder, high stakes game of product development and introduction. A truly great product is measured on a number of dimensions depending on who is looking at it. Market timeliness, ease of manufacture, feature functionality, repair ability, install ability, total cost of ownership, ease of decommissioning, are among the many factors that can influence the value of a product. These attributes are often in conflict with each other during the design process, and different people are usually responsible for each one.
Conflict is common.
Advances in the behavioural sciences in the last twenty years have now resulted in robust methods for dealing with complex problems of this type. These methods are surprisingly simple to apply. An incredible feat by any measure in today's cost conscious leading organizations. Workshop Leader Cliff Saunders is a renowned speaker, facilitator, teacher, author and consultant to Fortune 500 corporations worldwide. He holds a BSc in Engineering, an MSc in Applied Psychology, and a PhD in Cybernetics.