The major was completely redesigned in 1999 with the help of Bay Area entrepreneurs and it now focuses on providing students with the kinds of courses, assignments, and projects that develop the skills and abilities it takes to succeed, not just start. Taking courses in the major is permitted only after you have finished several core courses that form the foundation for successful entrepreneurship, so when you take courses in the major, you are prepared. We can even help top students start their ventures if qualified for our incubator program. Please contact the College of Business for lists of acceptable courses from nearby colleges.
Courses typed in boldface are necessary prerequisites to taking any course in the major.
The large number of new and small businesses in the San Francisco Bay Area, and the increasing importance of the service sector in the nation's economy, indicate the need for this program. Employment opportunities exist in new businesses and franchise and branch operations, as well as in small corporations and family businesses. The need for more professional and effective managers has been stressed by the Small Business Administration, trade groups, and educators.