To achieve this, GM has combined both manufacturing and e-commerce innovations. Brazil is approximately the size of the United States. Paul trading area. There will be a particular focus on GM's Saturn line, said Hogan, as more of the systems developed at the company's Gravatai car plant in Brazil are deployed at other sites around the world. The site also allows users to add accessories, select colors, and view each change to the car as it is configured.
Buyers can also arrange for financing, receive approvals, and select payment options online.
The benefits accrue to everyone in the buying cycle, according to Hogan, who ticked off a series of pluses for GM, dealers, and customers. Dealers will need to stock only two models, one for the showroom and one for test drives, Hogan said. Plus, data collected by GM on its customers is returned to the dealers for more focused marketing efforts in the future. Customers also benefit. This technique is also used for Saturn models in the United States.