The Internet has become a new frontier for marketers and advertisers. Research shows that more than 25 percent of U.S. retailers have sales web sites. Include a profile of your business at the web site. Provide your physical address and telephone number, and the names of the business owners. Successful sites look professional, are easy to read and navigate, and work flawlessly.
Broken links can destroy the trust of consumers.
Consider qualifying for a meaningful third party seal of approval from a credible organization like BBBOnLine. Advertising to children online raises special issues. The Children's Advertising Review Unit, part of the Council of Better Business Bureaus, has published specific guidelines that you will find helpful when targeting messages to children under the age of 12. Adhere to ethical advertising practices online. Be sure your advertisements are truthful and accurate.