These questions are routed to the appropriate physician for an answer, wherever in the world they are. It could even be made searchable and browseable by future users of the site, thus reducing the need for human experts to answer the questions. As far as design, since this section is very broad in nature and covering a new topic once a week, the design should also have very broad appeal. The design look and feel can successfully convey the brand attributes of the website. The value of the website to the company that creates it is repeat traffic and loyal users.
Audience members know to come back to the site for new information and fresh content.
The value for the audience is clearly that this is a central location for finding medical information. As they come back frequently, they will even feel a sense of community and meet with friends who regularly visit the website no matter where they are in the world. In this case, the use of the Internet medium and the appropriate technologies has allowed the company to involve the audience in the creation of the content. As any traditional magazine will attest, content generation is extremely costly. Here, by providing the topics of discussion and the forum for sharing information, content is created and accumulated at minimal cost.