That's the reason for the home equity line of credit. But it did the same old tired paper processing in a back office, with a lot of employees. We have the technology now to fully automate the underwriting process, and automate and outsource the closing process. The early pioneers in the dot-com world, whether it was in banking, lending or retailing, believed all you had to do was spend a lot of money on name recognition and brand building and you'd be a winner. What they failed to realize was that you also had to have the brand experience, so that when people came onto your site they saw a reason for being there.
Customer loyalty is built through brand experience rather than brand name or brand recognition.
If you deliver on the promise, you will have customer loyalty. We offer a high level of customer service-you can open your CD in less than five minutes. We'll take care of transferring funds through an ACH transaction or a wire transfer. The Internet is about convenience. And that's why we're focused on our product offerings.