But people who sit back and wait for the magic will be waiting a long time. The keys to online marketing success are visibility, credibility, and relationships, and that means work. Visibility isn't automatically conferred by the type of presence you have or the elegance of its design. Visibility comes by placing your message and your Web site or other presence address in front of as many of your customers as possible. Credibility - Visibility is great, but it works against you if you're not building a credible image.
Credibility comes from being a good netizen and from providing useful information.
If you can't add to the discussion or answer a question, keep lurking until you can. Don't waste other people's time with long-winded diatribes in discussion groups. Don't post lengthy articles to discussion groups. Instead, post a synposis and say where people can get the full text. Try keeping your signature to four lines or less.