Programs that consistently provide good services enhance public perceptions of modern family planning and health services in general as well as their own public image. Conversely, if quality is poor, people may start to assume that serious problems are typical of contraceptive use. Ensuring access to services. Quality of care is closely linked to accessibility. Ensuring access to services means making good-quality, affordable care available where and when convenient to the public.
Access means more than the mere existence of a nearby health worker or facility.
Improving the quality of services helps programs pursue their goal of making services universally available.