Content creators publish material.
Syndication is when a program grabs the content creator's headlines and repackages them for delivery elsewhere. Most syndicated content is collected by aggregators like My Netscape, my. You go there to shop for channels of content they collect, organize or synthesize, cache, deliver and expire. It goes to web sites and collects info in the RSS formats. Without much difficulty you can be sucking down a meg or two a day of news feeds, site updates, and pushed music.