Whether your income is generated by the hit, lead or sale, or any combination thereof, maximizing click through traffic is crucial in successfully marketing on the web. The term click through is synonymous with the term hit - when a site visitor clicks a banner or text link taking them to another site or webpage. In this article I will focus on the vast difference between banner ads and text links.
Banner ads tend to have a much lower click through percentage than text links.
They also slow the speed at which your page loads and can be distracting - even annoying, to your site visitors. We're all very familiar with banner ads, as they are everywhere, which may partially explain their low click through or hit percentage. A lesser used and vastly more successful tactic is the text link. A text link is a very short description of the merchant's program, product, or service with a hyperlink to their website. The advantage of using text links over banner ads are numerous.