However, exporting and marketing one's product in China is no easy task and presents some specific risks and challenges that are not present in other markets. This brief will address the market entry considerations for agri-food products in China as well as the unique business culture and ethics that are present in the China marketplace in order to better inform the potential exporter of their suitability to the China market.
Agriculture is a high priority for the development of the Chinese economy .
The emergence of a middle class with a disposable income has led to significant increases in the consumption of convenience foods, as well as luxury food items, previously out of the consumers reach. For this reason, the China market presents itself as an attractive market for food exporters around the world. Specific opportunities for exporters are not restricted to processed packaged products, but also to technology, machinery, and raw materials needed in the production of every type of food product. The China market cannot be viewed as a whole, but rather as separate markets dependent upon geography and economics. The wealthiest markets are those which are on the coast of China and possess some of the largest concentrations of population and economic activity.