To gain credibility with the customer, bots will have to gather information about site security, shipping, returns and online promotions relating to the customer's area of interest. E-shoppers are increasingly interested in quality and reliability, as well as price. Bots will likely have to be able to interact with consumers' digital wallets, the device that allows consumers to enter personal and credit information just once, rather than at multiple Web sites. If the bot could find the bargain, assure the customer of its quality and then streamline the purchase via the digital wallet, they might become a more respected part of the e-commerce culture. Finally, bots will have to stake a consistent claim to the e-shopper's routine.
Bots make their money from advertising and transaction fees paid by the merchants.
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