Via customization of course. But over the long-term, if you insist on doing business this way, it's time to start polishing up your resume. Because your lunch is about to be eaten by your competition, who will provide your customers with what they want, when and where they want it. These shifts go beyond the I.T. environment, and ultimately encompass a fundamental change in business structure and strategy as well. E-Business implies that the entire organization must be restructured around the idea of connectivity, and most importantly centered on the customer.
Business models are redefined, and business processes reinvented.
Corporate cultures must be redesigned to eliminate rigidity and embrace continuous change. Partner relationships, with both customers and suppliers, must become both more intimate and yet flexible at the same time. But much more is needed. In particular, the applications that will be created to leverage the Internet will be the most critical piece of the puzzle. The connect divisions, trading partners, industries and economies.