People have become comfortable with audio and have few qualms about using it. Further, the potential of audio to increase Internet enjoyment for the handicapped is overwhelming. Because streaming audio is content that conveys the emotive power of voice, it can help build community, maintain relationships and boost business. Streaming audio provides Internet businesses with unlimited opportunities to reach audiences, simplify interactions, broaden product appeal and stimulate sales. Retailers can integrate audio to enhance product descriptions and deliver product information in ways far more persuasive than plain text.
Booksellers can offer audio excerpts from selected titles.
Gift sites can talk holiday trivia. A candy maker can describe chocolate's rise to popularity. A florist can tell visitors how and why a particular flower represents a special occasion. Audio is an invaluable customer service tool. Use it to guide visitors through a sample order form.