Check out our speaker educational materials section by clicking here. Learn how to be a great speaker and get paid for what you know click here . Advertising is the fine art of making you think you have longed for something all your life that you never heard of before. Advertising is the fine art of convincing people that debt is better than frustration. Advertising is the science of arresting human intelligence long enough to get money from it.
Advertising is like marriage.
In good times business people want to advertise. In bad times they have to. Advertising without research is like shooting an arrow into the air and then looking for a target to catch it with. If ad agents were smart they would schedule deodorant commercials to follow political ads. Samson had the right idea about advertising.