AEP is subsequently reimbursed upon sale or lease of the building. Its average rate of unemployment, during the most recent five-year period for which data is available, is equal to at least 125 percent of the average unemployment for the United States for that same period. It has a per capita income equal to or below 80 percent of the median county per capita income of the United States as determined by the most recently available figures from the United States Census Bureau. In intercensal years, the county has a ratio of transfer payment income to total county income equal to or greater than 25 percent. It is never too soon to begin the marketing campaign.
Broad exposure is facilitated by listing with a national broker.
Many national brokers will also work with a local broker. The local broker needs to be chosen carefully and must have experience in working with industrial property. Listing contracts should have a provision to exclude fees if the building is sold through the organization's own efforts. The most cost-effective advertising is free publicity by local media. On the other hand, most site consultants consistently rank videos and ads in site selection magazines as poor places to spend advertising dollars.