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An annual campaign is best described as a campaign conducted each and every year for the purpose of raising money to assist in paying a non-profit organization's regular, ongoing expenses. The money it raises is most commonly used to offset an operational deficit, but it can be applied to any purpose. The annual campaign is usually an organization's primary source of unrestricted contributed income and should be a mainstay of its fund-raising efforts. Stimulating the contribution of unrestricted funds Raising an awareness and acceptance of the organization and its responsibility to raise money Developing a base of knowledgeable volunteers Cultivating prospects for future giving Every non-profit organization with a need to raise contributed income should have an annual campaign which it conducts every year. Use the chart below to help estimate an obtainable goal.