Click rate measures ad performance Clicks are the number of times your ad is clicked on. It is the best measure of the performance of your advertising. The click rate is the percentage of deliveries of your ad that results in a click by the reader. Suppose your ad appears on a home page. Later, we'll talk about ways to increase your click rate.
Click rates are harder to measure than deliveries of a pointer.
Because the next page delivered can be on a different site, the originating server must keep a record of these clicks. This is a function that is not automatically done by the server software and requires additional software to count the click. PioneerPlanet does track clicks and reports them to our advertisers. Sessions cannot be measured accurately A session is the period of time that a reader remains on a single Web site. Sessions are difficult to define, let alone measure.