When asked to name one local business that sells and repairs window glass and windshields, Clark's Lafayette Glass Co. topped the list with a 48 percent response. The presentation by Thomas Ludwig, a vice president at Vancouver, Wash.-based TOMA Research, confirmed for Clark that he's following some proven approaches in marketing his business. The seminar sponsored by the Journal and Courier drew more than 100 business owners and associates, and Ludwig advocated considering all forms of media when making marketing decisions. I think all are good.
Advertising is a perception.
It becomes a reality when people take advantage of your products and services. Ludwig's advice, that advertisements should be simple and uncluttered and contain a powerful benefit statement, struck a chord with seminar participant Dennis Edwards, a family therapist at Heartland Clinic Inc. in Lafayette. If I run just a couple of points, it would be better than cramming it too full of information. With increasing numbers of consumers turning to the Internet for products and services, advertisers will need to respond or risk being left behind in the emerging age of technology. Terms of Service Contact us with comments, concerns, or questions.