The pairing sounds a little strange, but that's what McDonald's Corp. will be selling at a restaurant in this central Indiana town starting Monday. The world's largest restaurant chain has gone back to its laboratory in Oak Brook and cooked up another dining concept in an effort to boost burger sales. In a break from tradition, the company is testing the concept within an existing McDonald's.
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The company has been busy on the acquisition front, snapping up chains such as Chipotle, a Mexican restaurant, Donato's pizza and Boston Market. McDonald's also has been installing new kitchens to cook food to order and rolling out new menu items, such as bagel sandwiches and McSalad Shakers. Now, it's ready to experiment with dining concepts within the franchise of the golden arches. Besides the diner, the company is preparing to test a McCafe in Chicago this spring that like the diner will be inside an existing restaurant. Company officials say Kokomo was chosen for its proximity to its headquarters where progress can be easily monitored.