Advertising reaches people through varied types of mass communication. In everyday life, people come into contact with many different kinds of advertising. Printed ads are found in newspapers and magazines. Poster ads are placed in buses, subways, and trains. Neon signs are scattered along downtown streets.
Billboards dot the landscape along our highways.
Commercials interrupt radio and television programming. In many businesses, sales volume depends on the amount of advertising done. Manufacturers try to persuade people to buy their products. Businesses use advertising to gain new customers and increase sales. Individuals, political candidates and their parties, organizations and groups, and the government also advertise.