The Wailuku-based company has found success by offering bike tours down Haleakala Highway. And we average about 100 customers a day, so obviously, people want to do it. Indeed, the relative ease of the adventure combined with breathtaking sights have provided a successful lure. In January, for example, dozens of customers braved bone-chilling temperatures and constant rain to take the tour. It was freezing at the top, and all the rains and clouds made it hard to enjoy the view, but it was still an incredible experience.
Customers can choose between a morning or afternoon tour, with each lasting about seven hours.
From the top, the bike ride travels down a paved road, descending 10,000 feet and 38 miles in a span of less than three hours. There's really no pedaling involved. The only thing is the road can be curvy at times, but it's not difficult to maneuver. Currently, five companies offer downhill tours of Haleakala, though as many as 10 were in business about a decade ago. Maui Mountain Cruisers is the oldest and largest among the existing companies.