From my work in pop music, I understand that nonmusicians buy a record because they want a piece of your lifestyle. They want something that they can put on their stereo that will bring them to another world. If you can give them the emotional thing they want, you've got it. Doing radio is fun. I like introducing people to great music.
Contemporary jazz is very wide-ranging.
You have everything from neobop to bluesy material to jazz gospel, fusion, or funky stuff. It is wonderful. In my opinion, there is way too much elitism in music. You hear people saying that only this or that style is valid, or I only like this. There is good and bad in all styles.