These messages don't say that alcohol and tobacco harm people and may lead to death. Beer and wine are some of the most advertised products on television. TV programs and commercials often show people who drink and smoke as healthy, energetic, sexy, and successful. It is up to you to teach your child the truth about the dangers of alcohol, tobacco, and other drugs. The average child sees more than 20,000 commercials each year.
Commercials are quick, fast-paced, and entertaining.
After seeing the same commercials over and over, your child can easily remember a song, slogan, or catchy phrase. Ads may try to convince your child that having a certain toy or eating a certain food will make him happy or popular. Older children can begin to understand how ads use pictures, music, and sound to entertain. Kids need to know that ads try to convince people to buy things they may not need. Learning Television affects how your child learns.