Club T he marketing group at the Haas School of Business brings together leading researchers in the areas of empirical modeling, competitive strategy, consumer behavior, and behavioral decision theory. Faculty members use these methodologies to explore issues such as branding and advertising strategy, product diffusion, consumer choice, managerial decision making and information technology.
Collaboration is a key part of the marketing group.
Research seminars provide continuous exposure to current research. In addition to the core faculty , the marketing group draws on visiting lecturers and leading marketing professionals to provide Haas students with the latest in marketing thought from an academic as well as a practitioner standpoint. Each year several visiting scholars join the marketing group to conduct individual research that takes advantage of Berkeley's world renowned research environment.