Sometimes a crisis is not foreseen There are times when a crisis is not foreseen. For this reason, the public relation practitioner should have a policy for communication ready. This plan addresses every communication aspect of a crisis. This next example is what happens when there is no crisis plan or policy for communication in place. Sometimes a product has been contaminated in production or postproduction, sometimes a product is just wrong for the market.
Companies have a history of stonewalling the media and consumers when something has gone wrong.
Usually the wrong was caused by a lack of research. There is more than one company that has faced this same issue, but let's take Nestle for example. 3 Nestle marketed powdered formula to third world countries. Well, babies were dying. It was not Nestle's product that was killing babies.