These cards now become your must follow-up list. Creating R esidual E xposure . Even if a group may not have an recent opening to hear your talk, they may be still interested in your subject. Volunteer to write an article for their newsletter or bulletin in exchange for your contact information printed at the end. Interest generated through an article can result in a future speaking engagement or increase interest for your program later in their year.
Articles also make great additions to promotional materials.
Speaking B egets M ore S peaking. Professional speakers know that audiences consist of members of many organizations and that referrals from the audience are a natural way to get more engagements. Make sure your introduction highlights your speaking. A story or two about your speaking to another groups is Okay too, as long as the story illustrates one of your key points. Using humor and stories will show the audience what working with you is like.