He's the patron saint of youth. Yes, it's a Catholic, Jesuit university, one of 28 in the United States run by the Jesuit order of Catholic priests. Among the other American Jesuit colleges and universities are Georgetown, Boston College, St. Louis and Santa Clara. More people will correctly pronounce our name. Name familiarity also will increase, as it did after GU's 1995 tournament appearance, which should boost prospective student inquiries.
Alumni are more apt to volunteer to help on committees and advisory boards.
It is evident that their pride in their alma mater increases. With such positive feelings, benefactors also are more apt to act philanthropically toward Gonzaga. Also, we at Gonzaga know a price tag can't be placed on goodwill.