Students ordinarily sign up for this course as a two-semester sequence. Qualified students working on an individual basis with professors who have agreed to supervise such work. In this module, students learn to prepare and deliver oral presentations and written documents which focus on effective communication in the business discipline of marketing. MKTG 500, open to MBA students only. Theories, concepts and research methods and findings are examined for use in management and public policy decision making.
Course addresses special topics in marketing with current managerial relevance.
Such topics could include marketing decision models, marketing and electronic commerce, direct marketing, etc. Specification of management information needs, evaluation of research proposals and findings, methods of gathering and analyzing data, administrative aspects of research and decisions. Qualified students working on an individual basis with professors who have agreed to supervise such work. The development and exchange of scholarly information, usually in a small group setting. The development and exchange of scholarly information, usually in a small group setting.