Let's discuss the syntax of meta tags. Because meta tags are HTML tags, they are enclosed in angle brackets. Each meta tag has three dedicated words, meta, name and content . Meta identifies the tag as being a meta tag. Name assigns a property to the tag.
Content assigns a value to the property.
For example, the meta tag to specify the author of a web page looks like the following. For example, the meta tag shown above could be placed in the header, as follows. Let's look at the meta tags that might be used by search engines. Keywords People searching the Internet specify keywords to be searched. The search services check their databases for web pages that are indexed by the keywords.