World Class Performers in the activity. These companies are normally recognizable and will be willing to share information with a non-competitor. It is important to recognize that you have identified an activity to benchmark - it does not need to be benchmarked in your own industry. L L Bean. Draft a questionnaire with all of the information you want to obtain.
Absolute values are meaningless without all of the supporting details.
Change it to improve. This is a good test of the questions and also ensures that you can respond to similar requests for information from your benchmarking partners. Do not take copious notes. Debrief as soon as possible after the visit. Use it to compare the similarities and differences, in order to clearly identify improvement opportunities.