Too many of today's business people promise the moon but only deliver a tar pit. How many times have you been told that the whatchamacallit you just bought is the best, most long lasting whatchamacallit on the market today. Three days after installation, you are making a service call. Six days after delivery you are making a service call. Etc., etc., etc. 5.
Appreciation is expressed in many ways.
Special discounts, preferred customer mailings, courtesy, name recognition are but a few. Quantity - The emphasis is almost always on quality. Quantity is viewed as the illegitimate child. A sharp salesperson will be able to identify the proper quantity for the situation. How happy would a customer be if he won the quantity argument only to come up short at crunch time.