We can identify a long list of discontinuities and examples to illustrate each one of them. However, that is not our purpose here. Industries represent such a diversity of new, emerging and evolving games. The rules of engagement are written as companies and managers experiment and adjust their approaches to competition. Strategy in a discontinuous competitive landscape Strategists must start with a new mindset.
Disruptive changes challenge the business models.
Consider for example, the highly regulated power industry. All utilities once looked alike and their scope of operations were constrained by public utility commissions and government regulators. Due to deregulation, utilities can now determine their own strategic space. Companies can unbundle assets and can also segment their businesses. They can decide their geographical scope.