Gary Poster, with essential assists from Galyn Norwood, Phiroon Phihakendr, Jose Quijada, Pavandeep Kalra. But just because they're not pretty, it doesn't mean they're not appealing. Even adults can see the show's appeal. We see it as being a good performer over the longer term. The money to be made from children's TV programs has as much to do with the product on store shelves as with the product on the small screen.
Children love a good story, and licensed merchandise connected with that story is big business.
You go out and create the demand. Once the ball starts to roll, you have to manage the success. It has already lined up 50 licensees, including Hasbro, which is making B.U.M. toys, and the food concern Heinz, set to deliver Butt-Ugly pasta. And in June the Martians, who have American accents, will make their TV debut in the all-important U.S. market. But kids' business is not child's play.