Commentary Online Advert. The online book industry is a case study in cornering a market online via first-mover advantage. The barriers to entry are low. Books are selling briskly online. Books Sell Online Online bookselling is the most popular category for e-commerce.
Books sell well on the Internet for several reasons.
They're easy to ship. They're homogenous, since a given book is the same, no matter where you get it. Also, online search utilities make it easy to find a book online, even if you do not recall the title or the author's name. It seems that the big guys have sewn up the ad space online. Borders , incidentally, was no slouch, garnering an NP of 10.0 and finishing twentieth among all online advertisers.