Holdouts include Yahoo. In the process, Lake has become a resource for businesses looking for guidance. But be careful. The audience is always paramount. Quality content is as vital in advertising as it is anywhere else online.
Advertising helps pay the bills.
If your advertising is generating unreasonable negative feedback, you haven t been testing enough. Work with the person who s going to deliver those ads for you and also test. Learn from other people s experiences. Take advantage of the more interactive components of rich media. For results and ROI, consider banners or rich media interstitials that load between pages.