Selling racing as an image making business building method and multimedia alternative to billboards, print, radio, TV advertising, trade shows, corporate entertainment and merchandising, is a complex task. But not impossible. And certainly something you can learn how to do. Learning how is necessary as business has changed. We have woken up and discovered it s the Nineties.
Business expects a healthy return on their marketing investments.
They have re-engineered, downsized and rightsized. Buying into racing, a corporation must be sure they have defensible business logic for doing this. It is up to us to find this and articulate it so a board of directors believes this too. To go racing with corporate sponsorship you need to recognize that marketing investments require measurable returns and work to provide these. Ignore this at your jeopardy.