The firm has indeed collaborated with a number of institutions in fruitful attempts to communicate ideas on architecture. The show emphasised how important the individuals involved in a project are to its success. The pair has also participated in exhibitions that welcomed a fresh approach and that injected a sense of fun into discussions on what can be achieved through design. Intriguing names like Urban Picnic and Supermarchitecture convey the upbeat nature of such events. We re questioning what the profession is all about.
Architects do more than simply design buildings.
Early on, as a way into the profession, we worked on getting funding for our projects, on bringing people together, on developing business strategies and she glances at the gadgets on testing the waters for less conventional ways to get things done. Many younger practices have taken a cue from this kind of buoyant, witty architectural culture and the multidisciplinary approach that goes with it. The trend has produced a spate of hip names and groups with pop-star affectations. Apparently, the way in which contemporary architects make themselves publicly accessible contributes heavily to the identity of the firm. In expressing ideas through everyday associations, Hudson Featherstone has given a somewhat didactic slant to public accessibility.