The Detroit News Members of the Detroit News' Baby Boomers panel, looking over the 2002 Ford Thunderbird, won't accept compromises when it comes to buying new cars and trucks. I don't like to be tricked. Whenever she'd come to a vehicle that piqued her interest, she'd whip out the tape measure and check the vehicle's step-in height. I check everything. I will not compromise.
Boomers are what most experts describe as the most powerful group of buyers in the United States.
Their opinions can make or break a brand. No other group is that large or close to it. Their impact will continue to be felt for another 30 years. In that case, look out, Buick and Cadillac. I think it's for an older, much more mature population.