An integrated approach to the problems of inventory determination, purchasing, incoming traffic and industrial marketing from the viewpoint of the manager of materials. Surveyed in this course are various techniques and methods for analyzing spatial arrangements of markets, plant and warehouse location, inventory systems, selection of carrier alternatives and selection of physical movement channels. The measurability and accountability of direct marketing and its relationship to the total marketing mix are stressed. Focus is on firm's ability to adjust to competitive trends and changing market conditions. An opportunity for selected upper level students to gain work experience in some area of marketing during a semester or summer.
Course includes an appropriate written report on the work experience.
Use of extensive bibliographical and case materials. Class discussion and participation. Concentration in special problem areas of marketing. Senior standing and consent of department chairperson. Senior standing and consent of department chairperson.