A large number of vendors sell software or remotely host applications designed to track Web site traffic and gauge marketing metrics over time. No two use exactly the same approach, but a quick visit to their sites can give you an idea of whether their offerings are right for you. Companies include Accrue Software , NetGenesis , Personify and WebTrends . Typically, products include a Web interface through which retailers can examine and manipulate their site data. Such software packages usually allow Web site operators to determine things such as average sale amount and to track it through time.
Different products require different merchandising strategies.
On the Web and AllExperts . When choosing which products to display most prominently on your main page, try leading with those that sell best. The virtual real estate toward the top of your main page is too valuable to waste on goods that aren't either popular, on sale or linked to a special holiday promotion, for example. Remember to link the image of your items to secondary pages that give customers deeper product details before they move on to the shopping cart. The less popular items in your product assortment naturally require a different merchandising approach.