The more an organization understands its customers, the more able it is to respond to their very individual needs and circumstances. This is the approach that we adopt in our own client relationships. It is also the underlying motivation behind everything we do as a company. Mass marketing has given way to target marketing. Products and services have to be tailored to the needs of individual customers.
Communications have to be precise and relevant.
Front-line staff need to be informed and empowered. Decisions have to be almost instantaneous. In this commercial environment, Experian has become a vital source of knowledge, expertise and creativity. Our knowledge lies in the great wealth of information that we maintain about consumers and how they behave, about businesses and how they perform, and about markets and how they are changing. Our expertise lies in the skills we have developed to look at information in new ways and to apply it to every aspect of the customer relationship.