Important news makes a good headline. This particularly works well for big changes in your company or the introduction of hot new products. Headline a deadline for a special offer. Most of us are busy and tend to put off taking action. If you don't get the prospect to act now, you may never get the sale.
Deadlines encourage people to respond when their interest is highest.
FREE offers often pull the best response. There is a myth that affluent or professional customers are turned off by free offers. Simply tailor your free offer to match the style of your customers or industry. Prospects are in a hurry. They are bombarded with hundreds of ads, letters, postcards, and commercials every day.