The station can be listened to repeatedly in short doses, and rarely for longer periods of time. While this approach may bring to mind the all-news model, it is a different animal entirely. BBR lacks the ambitions of all-news radio, which is targeted to a mass market. BBR also lacks the costs of news radio, which tend to be higher than other kinds of radio formats. And it gets the job done very efficiently.
Advertisers get what they want, and keep coming back.
Arbitron ratings are also irrelevant to BBR, since they don't address BBR's audience. In fact, BBR has no direct competition. Or check for the service on the complete list of Bloomberg affiliate stations . RealAudio Finally, if you want to visit any of Bloomberg's many information fountains, start at the Bloomberg Home Page .