It is clear that Super Bowl television sponsors have targeted their audience well and the big game watchers can cheer on their favorite team as well as the brands they use and enjoy. In the past 12 months, almost a quarter of these Super Bowl fans bought apparel with NFL team logos. Scarborough delivers twice-yearly updates of its local market reports to a diverse client base, spanning all major media, advertisers and their agencies. Scarborough is currently working with hundreds of broadcasters, media companies, sports leagues and teams bringing local marketing information to the sports industry. Scarborough Sports Marketing is a division of Scarborough Research, a partnership of The Arbitron Company and VNU Marketing Information.
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