1200 DPI for purely black and white images, such as line art. Include both printer and screen fonts and, if using Illustrator, save fonts as outline fonts when possible. Do not stylize fonts using fonts menu.
Dimension is interdependent with resolution.
We greatly discourage PDF and EPS files. If you have the technical resources, a Quark file can be saved as an EPS file, opened in PhotoShop, and saved out as a TIFF file. For advertisers lacking desktop publishing software or other technical capabilities for producing ads , we will be happy to create a simple ad consisting of text alone or text and one graphic image. E-mail submission of your text is preferred, and a scannable hard copy of the graphic image is necessary. There will be a minimal fee for this service.