Like you, I think the book is just dazzling. They were instantly enthusiastic about participating with us in this project. It was a terrific partnership all around, and the photographers themselves got to visit some global treasures even they had not seen before. And yes, WWF does receive a royalty of approximately seven percent from the sale of the book, which we then invest in conservation of the Global 200. So the book both helps to get the message out and provides direct support on the ground.
Children are critical.
They are our future. And the central message of the Living Planet Campaign is to take action to leave our children a living planet. WWF has long invested in environmental education. Our Windows on the Wild materials teach children about the Global 200, about global processes, and about what they can do to make a difference. We also work through zoos, aquariums, nature centers, and the like to engage families.