Therefore, the best marketing reports reveal where the money comes from, who the money comes from, and what marketers can do to improve their revenues. Marketers can use this information to increase advertisements on sites that reach the most interested parties, provide a better selection of products for different types of visitors, or offer better service to their most valuable visitors. At present, these interfaces are highly proprietary. Example 2 . Category Modelers aggregate behaviors based on preidentified categories.
Categories are important, because they help avoid drowning our marketing friends in details.
Furthermore, marketers have some favorite categories, such as demographics and psychographics, that they can use to relate Web behavior to other marketing media. There are visitors, visitor categories, content, content categories, and relationships between them. From those raw events, the modeler can generate statistical relationships. A small combinatorial explosion occurs if you try to generate all the possible relationships, so all Web-traffic analyzers limit which relationships can be generated. To provide flexibility to SQL-savvy marketers, many traffic analyzers provide for data export.