A brand name is a powerful weapon. Companies with strong brand recognition, financial stability, and good growth prospects perform well. Today consumers have less time to shop, so established brands with quality images make shopping easier and faster for consumers.
Brands build consumer loyalty and repeat business.
Consumers pay for fashion what it is worth to them. There are no price restrictions, and brand labels charge the highest amount possible for their garmets. You have to do something different that the big retailers don't offer. One of those things is personalization and customer service, and providing a product that is very personalized. Celebrities and professional athletes also help promote brands by wearing apparel even out of the spotlight.