This creates graphic unity and harmony within the site, which makes for a better user experience. File size should be kept at a minimum and compressed when applicable. Graphic quality should never compromise the image or identity of Whitworth. Attention to detail and clarity provide for a better experience and enhances the overall online identity of Whitworth. All content should be given adequate space for display on a 800 x 600 monitor.
Content becomes confusing and disjointed when it is crammed together for the sake saving space.