He or she must be familiar with the functions and inter-related activities of all the departments. The publisher strives to maintain a balanced, profitable and editorially sound product, which delivers value to subscribers and advertisers alike. A strong newspaper background and commitment to excellence are critical to a publisher's success. Another career avenue in publishing is putting together a magazine. The editor works with the publisher to develop the magazine's content, and finds resources and contacts for production features in the magazine.
Copy editors typeset advertisements and perform proofreading duties for the first run.
Graphic designers develop and design art pieces such as order forms, blow-in cards and promotional materials. A production coordinator ensures that all advertisements and pages are produced on time and pulls together all the physical parts of the magazine that must be sent to the printer. The magazine is produced on Macintosh computers using programs such as Quark Xpress, Illustrator, PhotoShop and Freehand. A set designer sets up all the advertisement and feature shots for photographers to take. The person in this position must be able to wallpaper, paint and buy props.