They are particularly useful for exploration and discovery while getting an in-depth interpretation of a topic or learning more about groups of people who are frequently misunderstood. Focus groups allow participants to explain their thoughts and put them a context related to their personal experiences. Further, focus groups provide interpretive insights into why people feel as they do and how they arrived at those feelings. Therefore, as a qualitative research method, focus groups create a process of sharing and comparing among participants to generate data needed about a topic. There are eight steps to be considered when forming interview questions for the focus group.
Attributes are characteristics or features of the topic.
Talking about influences can prompt or cause actions. Take people back to an experience and not forward to the future so that they can speak reliably about their past without repeating hearsay or restating someone else's opinions, values, wishes or intentions. All in all, focus groups are a unique approach to gathering straightforward and commonsense information from a diverse group with a shared vision.