Which leads to a greater sense of need. He advised a look at the 'what ifs' as a way of building to the future. If we do this, we look at real people in real jobs and apply ourselves to solutions, which are going to have a real place in the market. Grimsmo also believed that it would be GPS systems which would drive new markets and certainly new advertising models. WAP is an opportunity to simplify everything we have done with technology in the past.
Content is dead, long live 'context'.
John Vincent WAP-analysis.