On the Delphi section of Borland's Web site, there are specific logos to be used voluntarily in Delphi applications and Delphi-powered Web sites. However, none of the programs mentioned above clearly shows that it has been built with Delphi. This is certainly unfortunate. One solution is the Powered by Delphi campaign hosted on Richey's Delphi-Box. Other Delphi sites host similar bitmaps and promote the same idea.
Delphi programmers are often both proud of the tool they use and eager to promote it.
This passion for the tool contributes to what I called the Cult of Delphi in my first Developer News article, and it seems to be shared by most Delphi developers. Power in numbers Borland marketing also tracks some of the major applications written in Delphi by or for large companies, producing countless case studies . The results of these studies can be used to promote the product, as in the case of the AutoByTel poster indicating that the company used Delphi to build its Web site . Many things blur the picture when we try to make clear comparisons of Delphi to other development tools. Microsoft's case study of an Italian home banking system is one example.