ASPs deem important.
ASPs require measures that are related more to business intention.
When working with other types of partners, software vendors often employ strategies that center around increasing partner satisfaction to increase business. According to IDC, this approach is unlikely to work with ASPs. IDC recommends software vendors that want to drive business growth with an ASP develop a strategy that focuses on just that. This bulletin analyzes the differences between managing ASP partner programs from traditional programs. The bulletin is based on a survey of approximately 200 ASPs.