Forget about smoke and mirrors.
Analysts construct estimates by crunching numbers, sifting research and making educated guesses.
To get the nitty-gritty we grilled Ovum's Robin Hearn, who worked on last year's wireless predictions report. Hearn methodically walked us through the six steps she took - and clued us into the details behind forecasts. Define the universe of people who might use wireless services. Analyze the pool in terms of gender, geography, income and so forth. Research historical data to identify relevant numbers for the wireless sector.