Meritage's commitment to our success allows me to recommend them to anyone looking for an eBusiness partner. The company prides itself on consistently offering customers outstanding service, selection and everyday low discount prices at each of its 160 franchise locations in the United States, Canada and Asia. The Electronic Pro Shop is Pro Golf Discount's eCommerce Web site. The simple navigation of this site makes it stand out. It has a sporting goods department store atmosphere and allows clients to access any point of the site at any time.
Customers can browse the site by product groupings or by keyword searches.
It also has a very intuitive help section that offers extensive details on topics such as how to return an item and how to place an order. Another key feature of the site is its add-on recommendations. When a customer makes a purchase, the site will recommend two or three add-on items that complement the sale. For example, if a customer purchases a golf bag, the Electronic Pro Shop may recommend matching head covers or a matching umbrella. A separate Web interface is available for customer service representatives to take orders via fax or phone.