The system would route the communication according to that person's preferences. While this kind of platform enables a new degree of reachability, it also provides more control over who has that kind of access. For example, calls from the boss could be automatically routed to voice mail after business hours. When additional features like integrated communications, reachability, and communications profiles are part of IM, the market for IM automatically widens beyond teenagers to include businesses and professionals. Reachability makes business communication more efficient and reduces the time wasted in trading voice mails with busy people who never seem to be at their desks.
Control features help professionals manage their time better.
Business markets for messaging services make these services more of a revenue-generating opportunity for service providers. The Current Status of IM 2. IM as an Integrated Communications Platform 3. Presence Awareness 5. Security Issues 6.