In the years preceding, women who participated in lifting weights used methods that were directly related to building strength and increasing size. Extra time and energy was seldom devoted to programs unrelated to lifting. However, the new breed of exercise enthusiasts appear to have a different agenda. Information available to women is partially to blame for this confusion of goals. Magazines are crammed with conflicting messages regarding the look publishers want women to emulate.
Clothing is designed and marketed for women who possess the tall, lean figure of a runway model.
Women gradually became the primary target of the fitness business. It is accurate to say we contribute substantially to their financial growth and enhance their ability to profit from a plan that has little to do with promoting strength. Women obliviously permit themselves to be manipulated by an industry which cares more about their bottom line than it does ours. We are encouraged to endorse training programs which advocate goals contradictory to the purpose of weight training. It is not enough to suggest we exercise merely to meet our personal needs.