It is important to write clearly and concisely . Make sure that every paragraph has a clear topic sentence and that the paragraph content supports the topic. The goal is to report your findings and conclusions clearly, and with as few words as necessary. When people have difficulty translating their ideas into words, they generally do not know the material as well as they think. Say what you mean clearly and avoid embellishment with unnecessary words or phrases.
Brevity is very important.
Use of the active voice alone shortens sentence length considerably. A critical function of technical terminology is to say a lot with a few words, i.e., economy . Direct your paper toward the average reader in your intended audience . If writing for a highly technical journal, you will necessarily use the technical jargon. If writing for a general science audience you would limit the jargon.