In order to provide services free of charge, we display advertisements. Broadcast is able to deliver more relevant content and advertisements, and hence better service, to you. Broadcast plays the middleman. Broadcast takes the advertisement and displays it to users meeting that criteria. In this process, the advertiser never has access to and individual's information.
Broadcast has access to individuals' information.
Broadcast if you asked to receive them. Broadcast does research on our users' demographics, interests, and behavior based on the information provided to us upon registration, during a promotion, from our server log files or from surveys. We do this to better understand and serve our users. This research is compiled and analyzed on an aggregated basis. Broadcast may share this aggregated data with advertisers or business partners.