In chapter 7, LaPierre compares the accidental death rate from cars to the accidental death rate from guns and concludes that guns are 36 times safer than cars and that the rate for accidental gun deaths is improving while the rate for cars is getting worse. But it's strange that LaPierre only compares rates of accidental death. The reason for this is obvious.
Accidents make up a small percentage of gun deaths, yet account for almost all automobile deaths.
This misleads the reader into believing that gun deaths are on the decline while auto deaths are rising. In fact, the opposite is true. Conspicuously absent from his comparisons is the rates of overall gun deaths compared to overall auto deaths. This shows that the ratio of gun deaths vs auto deaths is actually many times higher than LaPierre is willing to admit. Clearly, had he honestly compared the overall death rates from autos to guns, he could not have made the political point he was attempting to make.