His nimble intelligence kept his listeners and readers on the jump. McLuhan was a monologist, but with him you didn't doze. Ad men and McLuhan understood each other. Today, expensive advertising, in glossy mags and on TV, is cool. Over and over, the targeted consumer gets involved in the fooling around and laughs as the sponsor emerges at last.
Consumers flock to movie houses to see such fun, and buy videos that collect choice advertising.
His own manner was casual, part of his long easy stride and posture. But there's really no difference. Now, for years I've wanted to do some work on Joyce and Pound. So, if nobody objects we'll concentrate on them. Definitely we were on the move.