At Cerritos High School, Cerritos, California, GM LAB guides student groups through each dealership department of the mock Saturn retail facility where they were given ten-minute demonstrations on the service, parts, sales and finance departments. Springfield High School, in Eugene, Oregon, added a free enterprise department to their program. After student customers purchased vehicles, they learned about differences between the economies of the US and those in other countries. In some countries, citizens have to drive government-owned vehicles with poor gas mileage. And GM gets comprehensive exposure of its products and dealerships to future customers, positive image building and the opportunity to create a future workforce.
Business partnerships come in many shapes and sizes.
There is no cookie-cutter approach to developing a successful partnership. Each evolves through creative matching of the specific needs and resources of all potential partners. However, there are certain steps that can contribute to success.