The idea is to attract readers to Dianetics seminars and then enroll them in Scientology courses. Given the success of the Dianetics campaign, Bridge now seems confident that the public will clamor for Hubbard's Scientology writings. In recent months, billboards have appeared along Los Angeles freeways and such well-traveled thoroughfares as Sunset Boulevard. With the sea as a backdrop, they show a smiling Hubbard of earlier years, the wind tousling his red hair. The selling of the late L. Ron Hubbard has only begun.
Billboards tout a continuing stream of bestsellers from the late author.
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