Have a good base of information that you can give to reporters, faculty, students, and administrators with information like relative salary comparisons, cost to pay a living wage, number of employees in certain income brackets, etc. Engaging Faculty Support. Faculty support can be extremely useful to your campaign. If you already have support from some faculty members, ask if you can mention their names in the information you send to other faculty. Engaging Alumni Support.
Alumni give money.
Administrators want money. Administrators listen to alumni. Try to get alumni lists from other activist groups, from the administration, from the career planning office, anywhere you can. Send letters and emails depending on your budget and ask them to call or write demanding a living wage, refusing to give money, signing your petition, and perhaps even donating to your campaign. If there is an alumni listserv try to get sympathetic alumni to send out a message.