Marketing is not a bad word.
Companies market their products or services in different ways to reach more consumers.
Without that level of judgment, we're more easily influenced by certain marketing approaches. This is especially true when we're young. I heard it repeatedly on commercials as a young child. Children are vulnerable to catchy tunes, colorful labels, and doing what other children are doing. I paid extra attention to those television, radio and magazine advertisements that had the most humor, action and ''cool'' kids or characters in them.