Creating a web presence is a complex, often daunting task, requiring skills in many disciplines. Design, writing content, site architecture, programming and HTML authoring, online marketing and hosting are all elements to consider. Know the reason why you want to get active on the web. Be able to sum up in two sentences to yourself exactly what you hope to accomplish with a web presence. Check out your competition and see how they present themselves.
Content is Key.
Don't make a web site just so you can print the web address on your business card. Make sure your site contains relevant, useful information. Think about what information is important to your clients -that's the content for your site. The Visual Assault. Being in business involves selling yourself as well as the product.