Organizations have a wide variety of reasons for surveying their users. Some of the most common reasons include satisfaction surveys and database generation. User satisfaction surveys are designed to measure the satisfaction levels of the people who use your products or services. Database generation is used to compile a database of information about your user base. A well structured and researched database of user information can be a key strategic tool for identifying new users, retaining users, and identifying new opportunities within existing users.
Companies often try to answer the following questions by surveying former customers.
Employee attitude surveys are designed to gauge employee feelings for organizational assessment and improvement. Supplier Surveys Suppliers surveys are generally conducted as a part of a TQM program. Suppliers are asked to evaluate your company as a customer. In this instance, we define constituents as those people who are involved with your product or service but who are not users, employees or suppliers. In a commercial business, this might be the community.