Corporations are in a constant state of upheaval. Bureaucracy is a set of networks of patronage. Corporations often respond to the whims and inclinations of the chief executive. Even an off-hand comment by the chief executive can trigger subordinates into intense activity to do what they think is being suggested. In many cases the result is ill-advised or disastrous.
Conformity is enforced to amazingly fine details.
Managers, to be successful, must continually adapt their personalities to adjust to the current situation. This is not just acting. Much of this adaptation is fitting in. Clothes must conform to expectations, but so must speech, attitudes and personal style. Those who don't adapt don't get ahead.