Contemporary Marketing Wired , 9th Edition, Harcourt Brace College Publishers. The three are complementary not interchangeable. Topics include promotion, placement, and pricing strategies for products. Upon completion, students should be able to apply marketing principles in organizational decision making.
Attendance is required for the three exams.
Each exam will be scheduled for two time periods. Students failing to take an exam will receive a zero for that exam. You may contact the instructor to arrange an alternate time if necessary. Plan approximately 45 minutes to 1 hour to take an exam. Students who no longer wish to be enrolled in the class must obtain a withdrawal form from the registrar and appropriate signatures.