At the end of the day, a company has to see an increase in revenues or cost reduction. National Car Rental s Hardy is a renewed proponent of smart card technology as the smart card pilot program has emerged a resounding success by exceeding its goals from both a data and customer service standpoint. For further information on Cherry s keyboards with smart card reader technology, contact Cherry Electrical Products, 11200-88th Avenue, Pleasant Prairie, WI 53158. The Cherry Corporation manufacturers proprietary and custom electrical switches, sensors, electronic keyboards and controls, and semiconductors for the worldwide automotive, computer, and consumer and commercial markets. The company has eight wholly owned subsidiaries in the United States, Germany, England, France, Australia, Czech Republic, Mexico, and Hong Kong.
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