Finding out that a competitor has launched a new product or hired a key executive simultaneously with the general public is risky as it doesn't leave any time to react or respond. Key communicators and executives need the news fast and they need it first. With assistance from specialized services, such as electronic news clipping services, you can automatically receive all the news reported about anyone or anything in your market. The most specialized services search thousands of print and Internet editions of choice news publications. The services then deliver to you, usually via e-mail or web delivery, all of the news clippings matching your search criteria.
Delivery can be anywhere from real-time to one month after the news breaks.
Cutting-edge technology also now enables you to track what television news is saying about your company, competitors, or your industry. Delivery is within 60 minutes to 24 hours of the broadcast and covers top cable and network stations around the nation. Many electronic news services have access to top wire feeds such as Associated Press and Business Wire. These services will deliver to you the news directly off of these wires, where the news originated. Often times these announcements do not make it to print or online publications, making the wires a great source for finding valuable company information fast and first.