Lastovicka found that frugal people are less materialistic and susceptible to impulse buying than the frugally challenged. They tend to be self-disciplined, and are more value and price conscience. It takes a lot of work to be frugal. These are people who realize that all those nickels and dimes do add up to something substantial. But surprisingly, being a frugal person doesn't necessarily mean clipping coupons.
Coupons are a selling tool often used to promote overpriced convenience goods.
Penny-pinchers' use products and services resourcefully by stretching out what they already own. This can range from timing showers and eating last night's leftovers, to washing and reusing disposable zip-top plastic bags. However, he was taken off-guard to learn that behavioral researchers have ignored the subject. There is much, much, more we need to learn about this lifestyle trait. After all, only 15 percent of Americans are frugal.