Brands have been an integral part of the marketing process for many years, particularly in the For-Profit arena. More recently Non-Profits have begun to focus on brand recognition and branding as essential and critical elements to their success in the marketplace. It will provide the tools as well as examine, target and put into place the competencies necessary to develop an effective Brand communication strategy. Bring your marketing materials to this interactive workshop to evaluate the most effective branding strategies to be implemented for your organization. This workshop is designed to help nonprofit arts organizations learn how to think and act differently, and to understand, plan, obtain, and manage successful business sponsorship partnerships.
Corporate sponsorship is an area where marketing and development overlap.
The workshop is appropriate for marketing and development directors, executive staff and board members. Effective customer service involves much more than clean bathrooms and good phone etiquette. It's the way you treat people and what you communicate to them about their value to your organization. Customer service, then, is the key to your success. In this workshop we will look at the pitfalls of common approaches to customer service that fail, and pin down the ingredients of good customer service that earns patron loyalty.