Real Disposable Income Real disposable income is defined as net personal income after income taxes and transfers to government are deducted, and is expressed in constant dollars in order to factor out inflationary influences. The RCM is used in the calculation of the score adjusted for retailer category. Certain retail categories have been shown to be more successful with retailing on the Internet relative to others. Retail categories with a high RCM are more likely to have successful retailing on the Internet. A retailer adopts a service excellence strategy by offering the best possible service to its ustomers.
Customer service is based on personalized relationships and individual responsiveness.
This saves customers shopping time and anxiety. Examples of retailers that follow this strategy are William Ashley, Harry Rosen, Nordstrom, etc. SKUs are the finest level of product detail. The level of detail includes colour, size, style, etc. Students Includes students with part-time jobs and students with no paid jobs.