My investment group would like more information. POPM trades on the Nasdaq and is Internet Related. The goal of the network is to permit companies to build closer relationships with their customers, lower marketing and communication expenses, and generate revenue using electronic and traditional commerce.
Constituents sign up for a personal email address that contains the company name.
Companies benefit from the affinity with their customers, higher traffic to their web site as members retrieve their email and the ability to send targeted email messages to selected registrants. Separately, these are the number one services in their industries. Together, they represent over 600 organizations in broadcast, entertainment and sports, including over 500 radio stations, over 80 television stations, and more than 30 professional sports teams. Companies in these verticals have customers with a high affinity towards their products and services. Combining these email services allows companies to cut through the clutter and inefficiencies of traditional marketing and begin promoting and branding more effectively and efficiently to their viewers, listeners, fans, and customers on the topics and items that are of interest to them.