Interactive Digital Software Association Represents the interactive entertainment software publishing industry. The Interactive Digital Software Association is the U.S. association exclusively dedicated to serving the business and public affairs needs of companies that publish video and computer games for video game consoles, personal computers, and the Internet. The member companies of Nasscom are in the business of software, IT services, Internet, Ecommerce and IT enabled services. As the voice of the industry, PMA represents member interests and promotes better understanding of the importance of promotion in the overall marketing mix. As a home video entertainment trade show, the Expo is the industry gateway for vital business resources.
Buyers depend on the Expo for seminars, as well as access to the top suppliers.
Home video retailers, distributors, studios, and suppliers gather to make buying and selling decisions, find new profit centers, learn the latest technological advances and find ways to grow their business. The VSC was established in 1989 as a non-profit making body set up to develop and oversee a Code of Practice and Code of Practice Rules designed to promote high standards within the United Kingdom video industry. The Code and Rules have subsequently been expanded to promote high standards within the computer and video games industry.