It is easy to disassociate from an audience if you don't happen to be experiencing the same kind of pain as they are. If you can't demonstrate empathy in your presentation, you won't be able to accomplish very much. Because our audiences are diverse, flexibility in communication is a critical skill. What makes speaking such a science to me is the diversity of communication techniques required. I regularly find myself in a situation that requires nuances and techniques I've never needed to use before.
Audiences comes in such unusual ages, beliefs, backgrounds and emotional states.
Adaptability is essential. Finally, consider the skill of persuasion . Your prescriptions won't be effective without per suasion. You must be able to convince an audience not only to consider your suggestions, but to implement them. This is one reason why empathy is crucialit is a cornerstone of persuasion.