EDI is not dead. A customer's experience doesn't end at the website. Internet services and content are not free. An internet strategy is not an IT strategy, but a business strategy. E-marketplaces need buyers and suppliers.
Consumers care about their privacy and security.
E-commerce failed to capture the attention of small and medium businesses. More and more customers expect to be serviced through whichever channel is most convenient and comfortable for them at any given time. According to the market researcher, to reap the full benefits of an internet strategy, business processes and organisational structures had to change. Without the support of senior management and business units, an e-business strategy would not deliver a competitive advantage to the organisation. In recent years, the internet has often been held responsible for moving IT into the boardroom.