No wonder, there are very few new products which can be said to be successful. Rs 43 Lakh Sun Pharma 34 Rs 31 Lakh 4. The strategy of today many not work tomorrow. Unfortunately, they are following the same classical approach to marketing leading to high degree of failure. Today's success does not guarantee success for tomorrow.
Companies are unwilling to change their style of operating and thinking process.
This has led to downfall of many companies. Normally, same molecule is introduced by at least 4-5 companies leading to high degree of competition. In such competitive environment, what is required is marketing skills, not trading skills. This is one of the many reasons that many companies are not doing well in today's environment. These companies in fact have not shown a remarkable growth except few companies.