We simultaneously participate in many cultures such as family, local, religious, national, and organizational. One culture may permit an action, while another forbids it. In organizations culture can be conscientiously changed with a new rule from an executive. If culture has been placing barriers to sharing knowledge, the organization needs to take actions to create an atmosphere that is supportive and collaborative. Data is the smallest unit of measure.
Data are the components of information.
Data can be the 1's and 0's of a computer or the raw facts and figures before interpretation. Data are stored in data bases. Ideas are mental pictures. Ideas are unproved. They may or may not be verbalized.