Almost as bad as the empty site is the site that looks amateurish. On the Web, good design means good proportions, appropriate typefaces, clear layout, and color combinations that work. When you put yourself in the consumer's shoes, you'll find it is not hackers you worry about, but the merchant. Almost anyone can set up a Web site. So visitors need to be reassured that they are ordering from a real company, and not just a teenager running the site out of his bedroom.
Customers expect to find companies at logical domain names.
Companies can also take advantage of their existing profile in the market place with the use of brand names and a well-recognized company logo. Customer testimonials and reviews can provide another piece of evidence to convince customers of a company's authenticity. One of the best ways to show that you mean business is to include a full selection of products. Great Service Good service and customer relations are the hallmarks of successful business and this is all the more applicable in the arena of e-commerce. The landscape of the e-commerce market is young and still being formed.