That s the bad news. The good news is that well-planned sites do find their audiences and attract new clients. In fact, among law firms that give lawyers credit for new client development, one of the hottest topics is how to apportion new business developed through Web site. The first step to successful Internet marketing is deciding on a strategy. The two basic approaches are brochure sites and magnet sites, which embody radically different philosophies.
Brochure sites can be inexpensive and require very little lawyer time.
Hire a good Web designer many offer fixed-price packages for simple sites at reasonable rates. You can even get a decent brochure site at no cost. A free site at FindLaw may be even more effective than most paid sites because FindLaw is a major legal portal for Web users interested in legal issues. Even lawyers who have more elaborate sites should consider establishing a free FindLaw site to serve as a feeder for their main site. You ll need to hire a contractor to handle technical design issues.