An estimated 14 million people have connections to the Internet at their workplaces that are fast enough to carry sophisticated moving images and sounds. Right now, most people don't have the digital plumbing to get a smooth stream of multimedia content. Web companies are sure the demand for multimedia is there now. Just look at the crush of people who logged on in February to see the Victoria's Secret fashion show. They all want extended features,'' says Koogle.
Advertisers are particularly eager to put TV-like spots on Web sites.
If Web companies can make such offerings more commonplace, couch potatoes could soon be trading in the clicker for the mouse. The McGraw-Hill Companies Inc. All rights reserved.