The specific geographic area of study will vary from semester to semester. A study of financial investments and capital markets. Students will also study the theories of efficient markets. Cases demonstrating various concepts will be integrated into the course. Advertising Overview of the advertising industry from client and agency sides.
Advertising is placed within the marketing context of consumer behavior and market segmentation.
Included is media strategy and selection, creative strategy, print and broadcast advertising from concept through production, advertising research, and international advertising strategy. Provides an opportunity for students to gain practical experience in a field of management using the principles, concepts, and methodologies covered in course offerings. Emphasis is placed on the application of academic principles and concepts to the concrete work situation. The study of areas in business management that are not regularly offered in the curriculum. Courses may be interdisciplinary in nature or may be oriented toward a specific area of business management that is not included in the department's normal course offerings.