The Internet gives them the ability to remain anonymous until such time as they choose to identify themselves to sellers. Information layer enhancements available to sellers are equally numerous. The information layer can turn a Web site into a perfect salesperson, learning and remembering customer preferences for thousands of customers. By altering the information layer, the site can instantly and continuously personalize itself and adapt to each customer's preferences. The trick in leveraging this information is to alter it in ways that complement instead of disrupt consumer behavior.
Consumers are creatures of habit.
They are extremely slow to adopt new ways that change how they do things, especially if those new ways force changes upon their lifestyles or add inconvenience. All of this, no matter what we in business think or want, is highly rational. Then subscribe to the IAW E-Mail Alert. Openwave Be a part of the communications revolution. 810, the high-tech dream machine.