When the deal was complete, the salesman handed him a CSI survey. Forget the game playing that is so inherent in the car sales business. Focus on doing the right thing and the customer will not only give you a good CSI, but will shower you with referrals. But once I was treated with respect and consideration, I decided to leave it out. That's because I was, well, satisfied.
Car manufacturers pay dealerships big bucks to keep the customer happy.
As competition in the auto business increases, manufacturers scrutinize customer satisfaction ratings.