Some customers demand more than just a good product at a fair price. This goal requires leveraging technology to stay ahead of one s competition and keeping costs low to protect margins.
Direct mail is a notoriously competitive environment for any retailer.
As a high profile catalog retailer, this Sun IBB customer couldn t afford mistakes, delays, or down-time. Everything looked good, so we were ready to go ahead with the purchase. Settling on the Ultra 5 workstation turned out to be the easiest part of the process. The aggressive IBB pricing strategy and a liberal trade-in policy brought the sale within the retailer s budget. October 1st marks the beginning of the busy holiday season for catalog retailers.