She said that way I never had trouble getting exactly what I wanted the way I wanted it. OR if the customer provides a referral OR if they agree to write a testimonial letter and provide a list of their friends to send it to. People that had auto insurance with the agency started calling to get quotes on everything from homeowners to life insurance. All of this by just attaching a Million Dollar Bill to a letter. The customers got so many of them they started giving them out to other people for jokes and laughs.
Auto dealers know that test drives automatically leads to sales.
Very seldom does the company or salesperson that has the best service or product rate number one. Usually the company or salesperson who is doing the most business has the marketing edge. There is something different about them. There is no reason to buy from the or use their services that is not associated with price.