Customers therefore must buy on reputation. Image is intangible and not easy to control. There is always an amount of chance involved. The only way to gain a long term high corporate image is to be good at what we are doing . In the long run the Customers decide whether the Knowledge Organisation gains or looses in corporate image.
Corporate image is impossible to measure on even a yearly basis.
The simulation model assumes that results from the difficult projects will be made known on the market. We further assume that management makes a standardised customer survey after each such difficult project and that the results from that measures our Corporate image. The results are indexed into an amount of money and shown as an intangible asset. Return to Knowledge Management Home Page.