But overall, I think this general comments will help understand why some- times it is difficult to get into the Chilean market. Chileans are in general much more conservative than the rest of Latinamericans. The country has not been blessed by other's richness -oil in Venezuela, treasures from other cultures in Mexico and Peru, pampas and silver in Argentina, etc. As a result, Chileans work harder but take less risks. There is certain prestige about working hard, which contrast for example, to the US concept of working efficiently.
Customer service is clearly underdeveloped.
Still many companies work under the assumption that you make something good and the world will buy it. There is no concept of learning from mistakes or customer's complaints. Because of social pressure, you need to make sure that you don't make mistakes and if you do, that nobody knows about it. Pace of time is typical Latino, this is one of the commonalites. It takes a long time to make a decision.