The biggest challenge facing many home delivery service providers in achieving profitability is the actual delivery of the product to the home or business. What these companies have to realize is that customers will pay, as long as the price is right. This is the same company that earlier this week cut 60 jobs. Last week, that online grocery store abandoned its Dallas operation in order to hang on to what cash it has left. Removing the hassle of having to get yourself, your kids or your husband to the store after a long day is worth something.
Businesses have to free themselves from the giveaway-happy culture of the Internet.
They have to do the math, calculate the margins, and ultimately, make a profit. A customer called my office the other day to thank me. She was housebound and didn't have anyone to help her. We delivered her food and medicine when she needed it. Our value to her was our speed, accuracy and quality of our home delivery.