Here's another situation where reading the type, boiling the visual gulp to its essence, and asking questions about the message would have greatly improved this visual entry window. This client's first inclination was to literally put the store front on the page.
Decades is all about high-fashion, vintage, designer clothing.
You see, we don't know. The visual is very different from others we've reviewed. In fact there's nothing here that compels the reader into the content well. Only the four buttons in the second screen. Not all areas of the online environment allow special characters such as the registration and trademark marks.