Within this framework, ITAS was commissioned to investigate developments related to the Internet in the area of book trade. Bookselling is one of the most important sectors in e-commerce.
Books are one of the product categories most frequently bought online by consumers.
The focus of the project is on the future of booksellers as an intermediary in the publication chain. This draws on the general debate about the role of intermediaries in e-commerce. Despite the long lasting debate, the results are still contradictory.