Business needs often integrate the managerial aspects of marketing and finance.
This is most clearly demonstrated by organizations' efforts to attain their objectives within their available resources. The more marketing managers know about finance. This program is specifically designed to enhance student preparation for interactive finance-marketing management roles. An additional 8 quarter hours of elective credit in finance and 8 quarter hours of elective credit in marketing courses must be earned to complete the requirements for the degree. This 40 quarter hour major includes 20 quarter hours in finance and 20 quarter hours in marketing.