The Internet and Web sites are business tools, like the telephone or photocopier. These technologies are important. However, what you do with them is the key to the success, and perhaps even survival, of your business. In the new Knowledge Economy, less is more. Protected and captive markets are no more.
Banks are a good example.
Electronic transactions make a physical bank presence irrelevant. They won't care whether the electrons that represent their money are stored in Toronto or in Tasmania. They do want to be assured that their money is safe and accessible when they need it. To survive in the Knowledge Economy, executives and professionals must learn to use advanced electronic tools to sift through and filter all that data for global opportunities and indicators of where their business should be heading. An effective presence on the Internet requires a major, long-term investment.