You don't need any. Experts say that if you're running print ads every week, that's too often. Studies show that running your print ads three weeks in a row, with one week off, is just as effective. And what you save by removing a week's print advertising is all you need to get on the internet and reach an intelligent, more affluent audience. Ad placed at top or in the middle of page content, where it must be seen.
Ads are alive with animation.
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