The primary message is to consume and be happy. We are consuming the earth. Modern entertainment conglomerates are homogenizing global culture. The Ecological Paradigm Ecological self is opposite of individualism. It is recognition of our place in an interdependent world socailly and ecologically.
Commoner cites four simplified laws of ecology for guiding the ecological self .
Everything is connected to everything else. Everything must go somewhere. Nature knows best. There is no such thing as a free lunch American culture is defined by ts diversity not its differences.