Attractive in appearance. Include charts, graphs, with few advertisements. Sober and serious in appearance. Audience General public. Scholars, researchers, and students.
Authors Are on the staff of the magazine or freelance writers.
Scholars or experts or researchers in the field. Contents Include short, non-technical articles written in an easy manner. Include scholarly, scientific, or technical articles written in the language of the discipline. Documentation Articles are seldom footnoted and the sources for information are usually not given. List references in footnotes, or endnotes, or bibliography.