This kind of marketing costs little more than a few hours' time, and it gives you immediate feedback from your target audience as well a place to distribute brochures and find sales leads. If your speeches go well and these groups find that their members are interested in hearing more, give them an opportunity to offer your workshop under their sponsorship. Look for additional strategic partners among other businesses that cater to women similar to your own clients. You can share mailing lists and give discounts on each others' services that way. A strong offer and a call to action.
Direct mail can create leads, mail-order sales, or retail traffic.
To do this, there must be a compelling reason for the recipient to act and clear direction given for that action. Calif. Ask if these groups sell mailing labels and if you can advertise in their newsletters. You will probably find those options more cost-effective than a mass mailing to a more general list, Rose says. Plan your marketing strategy based on your business goals and decide what you can spend and what kind of return will be acceptable to you. Hiring a PR firm may be beyond your means at this point.