The extinction of species, the loss of indigenous cultures, clear cutting and global warming are all concerns that are top of mind, classroom curriculum and front page news. The Rainforest Alliance, a fourteen-year old nonprofit organization, is at the forefront of the ongoing battle to save the world's endangered tropical forests. A marketing partnership with the Rainforest Alliance allows corporations to associate their products and services with these magical and endangered places in a very meaningful way. From an event sponsorship to a cause-related promotional program, a marketing partnership with the Rainforest Alliance provides corporations a persuasive and powerful way to reach out and communicate with their consumers. An association with the Rainforest Alliance's events is a high profile way to reach targeted and highly desirable audiences through a truly significant and uniquely personal venue.
Consumers support cause-related marketing, and it shows at the cash register.
Licensing By placing the Rainforest Alliance's well-known frog logo on its product or advertising campaign, a corporation is able to borrow and build upon the credibility and positive public image the Alliance has built over the past decade. Certain product categories cannot be accepted as licensing partners. Web Marketing A sponsorship of the Rainforest Alliance's Web site, which draws an estimated 20,000 users per week, is an excellent vehicle for any company to get their message noticed and stimulate consumer response. Hyperlinks throughout the site allow visitors to immediately access information on sponsors' products and services. Earth Share is an alliance of over 40 of America's leading nonprofit environmental and conservation organizations, all working under one name to safeguard public health and the environment.