If you're pursuing on-camera commercials as a means of income, commercial print is a natural extension of the same skills. Unlike fashion, commercial print relies on characters of all types, sizes and ages. Commercial print includes magazine and newspaper ads, brochures, point of purchase displays, annual reports and catalogues. As an actor, you need to be prepared to run your life and career as a personal business. This workshop is devoted to what step to take toward gaining representation, and an honest understanding of type and image.
Actors are also prepared for agent interviews.
While the emphasis is on commercials, the same techniques can be applied to all areas of show business. While an interesting sound enhances your chances of success, specific technical skills need to be developed, including intimacy with the microphone, timing and copy analysis. Training your ear to recognize good performances is critical, as is facility with language. Given the visual nature of television as a whole, the voice-over must literally provide the color, the backdrop or in many cases the thread that pulls disparate images together into a cohesive message. Students learn to focus on believability, spontaneity and remaining conversational while recognizing style and gaining audition security.