They need to be told what to do. And only humans can do that. Because only humans can know, with passion, what other humans need. Computers cannot write great stories. They cannot appreciate beauty.
Computers have no passion.
And that's where we come in. In the years to come, the most successful people will be those who embrace technology and use it to express their human passions. We need dreamers, and we are willing to pay them well. That may sound like childish and naive, but it equals billions of dollars in the bank. This is a company that embraced communication technology more than 50 years ago and used it to help people explore their own human passions.