More specifically, it is education that aims to increase students' understanding and enjoyment of how the media work, how they produce meaning, how they are organized, and how they construct reality. Media literacy also aims to provide students with the ability to create media products. Simply put, media literacy helps students to look carefully, and think critically. All media messages are constructions. The media construct versions of reality.
Audience negotiate meaning in media messages.
Media messages contain commercial implications. Media messages contain ideological and value messages. Media messages contain social, political implications. Form and content are closely related in media messages. Each medium has a unique aesthetic form.