Business culture is a central element in negotiation.
Every company has its own corporate culture. Thus some companies are focused on short-term results while others look at the long term. Similarly, companies have varied cultures as regards treatment of employees from different backgrounds, dress codes, criteria for performance reviews, etc. Businesses based in different countries may well have corporate cultures that reflect cultural elements drawn from national cultural characteristics. Focusing instead on the interests of the stakeholders will help you overcome cultural barriers both real and perceived and derive agreements that lead to mutually favorable outcomes.