Customers use their standard touch-tone phone and are prompted through a brief ordering process.
A high-resolution broadcast graphics module creates the Barker Channel which constantly displays the list of available movies and provides visual ordering details. The database of movie listings is stored on the computer hard drive and is automatically transferred to the barker channel on a continuous basis. The barker display can also be configured to show still graphics advertisements, providing additional revenue for the CATV operator from local vendors. This conveniently allows the operator to retrieve all movie order transactions from the SC-1 and process them back at the central office. The system is so powerful that an invoice can be generated for each customer without the need for a billing computer or additional software.