The most successful companies operate with a core ideology on which they base all their decisions and actions relating to every aspect of the organization. Core ideology includes the company's core values and its business purpose. Core ideologies are discovered, not created. They reflect the values of the organization. Core competency is a strategic concept that captures an organization's capabilities, i.e., what it is particularly good at.
Core ideology captures what the organization stands for and why it exists.
Core values and purpose must be passionately held at a gut level or they are not core. Values and purpose are not something people buy into. They must already have a predisposition to holding them. Core values are timeless and focus the organization internally. Core or Business Purpose.