Small businesses have had to settle for little more than an online brochure. That has changed now with the Symphero E-Commerce Package. Some would say that e-commerce sounds impersonal, but it is actually more personal in several important ways. With fresh information, the site becomes a powerful customer service tool. Customers are able to access the information they need on demand.
All product information is available based on customer demand.
There is no more holding on the phone, no more incompetent or rude operators, no more phone tag. Because most of these sites are database-driven, customized search tools become possible. The customer can demand product information in a certain way, and that content is pulled from the database, compiled into a web page on the fly, and delivered to the customer in a format tailor-made to the customer's wishes. This ability is yet another way that e-commerce means superior customer service. Good sites are also a tremendous sales support tool.