We have a great product and we need to celebrate that. The second is increasing Columbia's endowment so that we have the funds to do the things we want to do. Third, we want to enhance communications across all departments, so that we're all working toward the same goal and the right hand knows what the left is doing. Finally, we have to aggressively reach out to the arts and communications industries to continue to broadcast our successes and develop partnerships that serve the needs of our students, faculty and alumni. Everything you mentioned goes hand in hand.
Alumni are critical factors in our success.
One of my primary goals will be to develop ways in which alumni are always reconnecting with Columbia. This means increasing our communication with them using all available tools, be it through events and special projects, electronically through our Web site or through our alumni newsletter. Alumni need to be kept apprised of noteworthy developments concerning Columbia on a regular basis. And conversely, we need to know about them so that we can continuously celebrate their successes. Berklee uses its alumni in creative ways.