If you have any questions about the distribution or coverage of a particular newspaper or their market, please call ACNA's office. The Verified Circulation program of the Canadian Community Newspapers Association is designed to assist in the administration of the newspapers as well as in the maintenance of circulation information that is credible for advertisers. Weeks by week records are maintained in a form similar to accounting records. An accountant acts a neutral party who verifies to advertising buyers that the circulation claims are honest and reliable. The accountant must have proof that a given number of VCP papers have been delivered to and paid for by the readers.
Circulation is verified annually.
Participants in the VCP program have the option of using their own accountant or the internal auditor of CCNA to sign the report forms. A program of random field audits of internally audited verification is also made. The paper's own accountant verifies circulation. It is then sworn by a Notary Public.