The Net has become one of the most powerful public relations tools available. Many companies use the Internet to publish their press releases, introduce new promotions and provide promotional support. It has been said by many professionals that a company will not survive without a link to the online world and without good public relations the link to the online world will not survive. The Internet allows a company to directly communicate with audiences from all over the world at the click of a mouse. It is cheap and it is fast.
Companies love it.
Consumers love it. PR practitioners love it.