Leave the home runs to the baseball players. To win baseball games, you get runners on and move them around the bases. The first step was to soften the enemy up with superior air cover. Then, after the enemy's defensive weaponry was eliminated, we invaded using ground forces. Your marketing can yield smaller, yet just as successful results.
Chance favors the prepared mind.
Louis Pasteur Copyright Emerge Marketing 1998. All rights reserved. No unauthorized duplication without the author's consent.