Because there are fewer distribution layers, overall cost savings should be theoretically possible. Emphasis shifts to electronic distribution and fulfillment support as the number of physical distribution outlets is reduced. Focus is on Web-centric marketing as a driver for growth strategy. The financial transaction has to be included transparently as part of the overall interaction. Retaining electronic customers becomes more challenging than attracting them.
Customer loyalty is tougher to achieve.
In a complex world such as the Internet, winning companies will be those that discern new patterns without waiting for others to validate them.