Advice on mortgages can also be get on this site. It is also a distribution channel where you can download a demo of a liquidity calculation program and when you can get some information directly you see the p of place again. Finally, there is also a store, where you can pay for the products directly, which makes the site a pay-desk as well. The p of price is also applicable when you think of the decrease of costs of sending balances on paper through snailmail. The site of this bank is all 4 p's at the same time.
Borders are hard to define.
For this reason I would like to introduce the p of parallellisation, when doing the marketing planning for the Internet. With the wishes of the visitors as a starting point, you will offer not only information, but also transactions, communication and entertainment. These last three would be forgotten when the Internet is only thought of when planning the promotion. The Dutch Rabobank has understood it and has formed an Internet team that has abandoned the old thinking in compartments. Many companies should learn from this example.