All students in this class are expected to have passed W100 . The Nature and Importance of Marketing. Give concise answers to the questions at the end of this green sheet. Individual written answers due for Assignment 1 on page 4-27 of The Basics of Marketing . Typed with a letter size at least as big as the one used in this syllabus.
Case analysis is professional in all respects.
Case analysis demonstrates a good understanding of relevant marketing concepts, models and terminology. Before the answer to a question is given, the question has been copied and all questions are numbered. In class only When the instructor calls for collection of the reports. Case analysis reports, which fail meet all of the above requirements, will automatically receive a failing grade. No late work will be accepted without an acceptable, written excuse .