Obviously, that company never conducted a focus group. In our market, I've come to understand that form doesn't merely follow function. It stays a good three paces behind. Talk about a brand gone bad. One of our biggest faux pas is the NastyBoy.
Chlorine is a noxious and corrosive yellow-green chemical.
We were just kidding with the name, of course. But the end users were not amused. Worse, the unit's faceplate is midnight blue with chartreuse green drips rolling down it. Over the last year, I finally started to tone it down. In April at Munich's Semicon Europa, the yellow lightning volt emblazoned across the top of our new AquaVolt drew disapproval.