Get over just thinking big sales. The big sale is great, of course. But don't ignore other sales. For example, there are an estimated 25 million home-based businesses with one to five employees. If you can, you'll do a lot of business over the next decade.
Business letters are generally cold, stiff and dead.
They lack the vigor, feeling and excitement that are so important in selling. Write to your customers the same way you would talk to them. Focus on the right benefits. Even sales pros get hurt by neglecting this one. Rattling off a list of benefits can be as inap- propriate and ineffective as trying to sell features.