Institutional cultures must manifest evidence that everyone on campus faculty, administrators, and students understands and accepts everyone else's contribution to the entire educational enterprise. And players' skills and abilities to contribute must also be enhanced, improved, and developed. In business parlance, higher education players are, indeed, human resources. Coaches are instructors. Coaches are trainers.
Coaches are mentors.
Coaches are managers. And coaches must be empowered leaders and directors as well. But the coaches are not the players just as in higher education, neither are administrators, not trustees, not donors, and not students. Only a true, proactive, team approach to the operation of higher education institutions will sustain not guarantee, but increase the probability of higher education's productive, rewarding, effective, and successful entry into the 21st century.