Plus, when we first started we were pretty unusual. We got a lot of press and did a lot of radio interviews. He, of course, benefits as the middle man, the link between those who make the works available and those who lease them. Ten more museums, he says, are in late stage discussions. Museums, which typically display less than 10 percent of their permanent collections, could, Peck stresses, suddenly raise badly needed inc ome from resources literally locked away in storage.
Corporations stand to benefit even more.
As Peck explains, instead of owning a work and carrying it on the company balance sheet, companies can now lease the work and deduct the lease payments as a decorating expense. It's a wrap. Your car that is. Dan Shifrin was stuck, but good, in a Bay area traffic jam in February 1999, when struck with an idea for a new business. There was a big truck bearing a huge Pepsi logo to his right, and in front of him, minute after stationary minute, he kept staring at theToyota logo on the car in front.