The students are the audience and that is to whom the newspaper should play. I looked for publications that were fun to read from a student viewpoint, yet weren't afraid to cover the controversial. In all the above areas of criteria, the Bull Horn emerged as a clear winner. Being a monthly publication, this newspaper has little hope of ever capturing breaking news or news as defined by professional publications. However, it takes its items of news and looks at long-term results or consequences.
All stories get lots of students' names into print - a very good tactic for any newspaper.
The two front-page stories in the Dec. 17 issue of the Bull Horn contained 13 student names. That's a pretty good start. Coverage appeared well rounded and appealing, with a feature approach. Coverage included such things as where teens go when they're not in school, car giveaways, reviews, cliques, drama, local events that affected students, the academic team and more. Centerspreads touched on strong issues - student rights, violence in schools.