Travel is one of the most popular topics viewed on the Internet and yes, there are those that will book their airline tickets and other travel related services over the Internet, but agencies report they get more calls from people complaining about booking something over the Internet and not being satisfied. The Internet does help the traveling public research and learn more about where they want to travel, but the bottom line is most people want to talk with a travel professional to help them make the right choices. Travel agents use the Internet, among other resources, as an informational tool to update themselves on the latest industry news, new travel products, and offerings of tour operators and suppliers. They also can refer their clients to web sites of interest. Most travel agencies have their own web site to market their services and advertise the travel products.
Clients can visit the sites and find out about the current specials.
So when a travel supplier decides to cut commissions, the agencies revenue stream will not be affected. Agencies will become part of a consortium, franchise or group in order to have buying power. Training and advertising will be available to agencies which otherwise would not be able to afford the services. Training is essential in preparing for a career as a travel agent. A travel agent has a wide variety of responsibilities.