There was little if any reporting on the meaning of the word, which might have helped readers understand more about race relations. Newspapers like the St. Petersburg Times, however, eventually explored the political undercurrent, where some of Lombardi's old enemies were exploiting the racial controversy to topple an otherwise invulnerable foe. Placed into its proper perspective, then, a racial slur became but one of several major threats to Lombardi's job. Speak in the Active Voice . . . Say what you mean . . .
Clarity is critical in reporting on race relations.
Ambiguity breeds distrust and a loss of credibility. But the biggest surprise today is just how slim the pickings are when the Army tries to find fresh recruits, especially in the worst-off parts of inner cities , which the military seems close to abandoning altogether. This is a tender subject for the military. Provide Context . . . Without context, the question often goes unanswered.