See how the lessons learned in her corporate world are directly applicable to your small business. Large corporations require careful planning. Managers are expected to turn in detailed plans for the next calendar year in August of the current year. Documentation about how specific products and services will be sold are noted. Projections of expected revenue and expenses are detailed and illustrated by various charts and graphs.
Careful determination is made up front regarding future business ventures.
By understanding what drives the customer's industry, you can determine how to leverage the drivers, and how to provide better service and better products for customers. For example, look around at the rapid growth of take-out chicken restaurants. Lots of competition for the same consumer audience. If it's your job to produce ad copy for one of these restaurants, you need to understand the demographics of the customers. It's the preferences of the customer base that represents the industry driver.