LaBudde managed to lie his way onto the worst, non-American tuna fishing tub he could find. It's crew was inexperienced, its nets were illegal and its equipment was wholly inadequate for tuna fishing. The ship was hand-picked for the mission simply because it was not your typical tuna boat. LaBudde managed to film the boat butchering some dolphins in the process of capturing tuna. You see, tuna swim under dolphins and fishermen have to separate the two in order to catch tuna.
American ships have special nets and procedures to do it with safety for the dolphins.
This hand-picked ship did none of these things. LaBudde got what he was after, a bogus propganda film that showed, through creative editing, the pre-planned disasters and horrible deaths of the dolphins. Armed with the film, LaBudde set off for Hollywood where, after showing the film, he was able to recruit major stars who would shed tears, cash and generatepublic outrage, calling for the end of the tuna industry. Immediately, two other major tuna companies, Chicken of the Sea and Bumble Bee, announced compliance. Together they accounted for 70 percent of the U.S. market.