Neither is God into media. God is into souls-souls of men and women everywhere, in every nation, every kindred, every tribe. For this reason He sent his Son to die on a cross for the sins of men so that fallen man might be reconciled to Himself. The media however is useful, even necessary, to the end that it is effective in spreading the message of God's love to every person on this earth, in this generation. We need to use the best tools that God gave this generation-radio, TV, and in many countries, the internet.
Communications consists of three parts.
The Sender, the messenger, the recipient. We know the message in our context is the Gospel. The Sender is the Lord of the Harvest. And the recipient is the world. The picture is almost complete.