Also, develop a sales project that will get you noticed in your job interviews. Use your analytical and creative skills to communicate effectively with target consumers. Formerly known as Managing Advertising . Learn practical sales management tools for managing field salespeople or running your own business. Acquire knowledge and skills in recruiting, training, compensating, and motivating the sales force.
Course includes guest speakers and field trips.
It will develop an understanding of the different functional areas and their key activities. Students will develop the ability to apply relevant theories and knowledge to solve problems faced by Sports Marketers. Learn how to market to high-tech manufacturers, healthcare providers, retailers and others. Apply your knowledge by analyzing market opportunities in a specific foreign market. Learn service strategies in industries as varied as telecommunications, healthcare, financial services, distribution, entertainment, lodging and tourism.