When we go out there, we find so much of it. We categorize it as products or services being marketed to cure chronic and incurable conditions. Part of it is enforcement and part of it is education. Consumers really need to know. Too many people.
Companies make very credible-sounding claims.
For us to be really successful here, we have to educate consumers to be very skeptical of this type of stuff. Economic misstatements are important. The Internet is bringing all the enforcement agencies closer together. The FTC really wants to continue to be very thoughtful about what it does and doesn't do on the Net. This is an agency that really puts a premium on getting it right.