Please explain all technical terminology and refer to previous issues of the magazine for examples of article content and style. Please be sure to include author's name, author's company, as well as complete contact information. The articles are usually very easy to read, since they explain something that may be unfamiliar to many readers. At its best, these articles cite corroborating examples and experiences. This is a popular format because it shows the practical applications of technology.
Case studies are about problem solving.
The article should clearly state the problem and be very specific about the steps taken to find a solution. These steps should not be limited to just the vendor's products, but should include all the factors that worked successfully in the project. Personal Experiences Personal experiences would be based on detailed information about a newsworthy event. From this collaboration, a new company was created to address the special teleconferencing needs of the movie industry. A story about their experiences is a newsworthy article.