Instruction in the basic skills needed for public relations programming including strategic and organizational planning, special events planning, and persuasive writing. Includes sample analysis, writing projects and actual events planning. Overview of the consumer decision process. Analyzes the forces of economic demographics, cultural influence, social stratification, reference groups and family influences of consumer behavior, as well as high and low involvement decision processes. Emphasis is on the practical application of material learned in the prerequisite courses.
All projects are client-based and require distribution.
Internships are designed to give students practical experience in the field of their choice by placing them in a professional setting. Students are required to do two internships at separate locations. A minimum total of 100 hours of work is required for four credit hours. A semester of supervised internship in Oxford, England. Internships, tailored to the student's career interests in either electronic or print media, offer hands-on work experience in an international environment.