If you don't have valuable information to provide, you are just not being creative. Nope, not that four letter word you might be thinking of right know. If you don't have money for advertising, the Web is the medium to choose. All the information you need to do advertising on the Internet can be found on the Internet itself. It only needs about 500 hours of time until you have the experience to be successful.
All business is global.
But culture is local. The example of this flower shop shows that products do not necessarily match with the taste of every audience. Don't worry about the target audience. But do care about them. There are a lot of statistics about the users of the Internet.