Well, lighter, anyway.
Advertising is the spark plug of the capitalist engine.
Without advertising, the marketplace comes to a halt. Sellers would have no way to show off their goodies, and buyers would have no idea what goodies are out there. Of course it does. People who advertise in the Chronicle pay good money to do so, and you can be sure they wouldn't pay the bills we send them if they didn't feel as though they were getting their money's worth. Now that I've placed advertising on the same nationalistic pedestal as Mom, apple pie and the loyalty of a fine dog, I've got to say that advertisers often go too far in finding new and more attractive ways to promote whatever it is they're selling.