Few things are as compelling to an audience as the personal experience of someone like them. Journalists will appreciate interviewing family planning clients, program staff, and officials because such interviews generate human interest for example, a man who has had a vasectomy, a couple who decided to space their next birth to protect their children's health, or a father who decided that it is just as important for his daughter to go to school as for his son. Most family planning programs can link their activities to trends in public health, population growth, or the country's social and economic situation. Release of survey findings offers the opportunity to highlight family planning. The new findings are especially newsworthy when they contradict commonly held beliefs or provide new evidence of major changes in people's lives.
Big names make news.
When a high-level government official takes a public position on family planning, it usually makes the broadcast news and newspaper headlines. When you involve a film star in a program activity, the news media are more likely to cover it. You also can generate news media coverage by asking public figures political leaders, traditional chiefs, entertainers, socialites, religious leaders, authors, prominent business executives, and sports stars to endorse your program or support family planning publicly. To do so, monitor the news media to identify sympathetic public figures, contact them, either directly or through a high-level intermediary, and ask them to help you. Conflict and controversy.