It's the information that counts in this area, the quality of the story you put out there. That's what's happened at the Hunger Site , founded by a private citizen from Indiana and one of the all time best-known charity uses of the Internet.
All consumers have to do is look at the ads and click.
It's similar to the model used by affiliate programs, but, in this case, at least part of the affiliate bounty goes to a charitable cause. This story is but one of the examples of how non-profit groups have taken to the Internet and are using interactive marketing techniques and technology to raise money for their causes. And hunger relief is not the only charitable cause you'll find listed on the company's home page. Web sites that specialize in marketing non-profit organizations are springing up across the Web, providing an online presence to groups that may have felt interactive marketing was beyond their budgets. A non-profit organization aligning itself with such a site can avoid developing its own Web presence, and avoid having to pay the high salaries demanded from qualified Web designers, hosts, and security experts.