Or you could get this book. 68-page book describes how to avoid the pitfalls of trade show exhibitions. Reported and written by the editors and writers of The Cole Papers and NewsInc. Learn how to think strategically about your trade show exhibit.
Customers explain what makes a trade show compelling enough to attend.
How to make the trade press listen to what you have to say. You spend lots and lots of money and the result frequently don't meet your expectations. As consumers of trade shows, we've thought a lot about them as well. Badge of Courage takes you through the planning process, onto the trade show floor and then wraps up with a look at how you follow up after the show. One chapter is devoted entirely to dealing with the industry trade press.