Complacency can kill you. That was the message that Morgan carped on to his team while in the military. They got sick and tired of hearing it, but whenever they started getting complacent he showed them that it could. Then you wouldn't be such a wonderful sight to see, even if all that happened to you was falling into a mud puddle and getting soiled. Or emerging from the sewer smelling like a sewage treatment plant intake pipe.
Bears make money.
Pigs get slaughtered. Sheep get sheared and Rabbits get skinned. Your livelihoods and even your very lives might depend upon it.