That's why competition from e-discounters is healthy. The e-discounter is positioned to fulfill the demands of a niche, but that doesn't mean you have to forfeit a whole sector of business to them, nor do you have to compete only on the level of reduced price. There are other ways to compete, but first you have some philosophical sorting to do, because reduced fees and your responsibilities as a fiduciary are closely entertwined and will affect the fees you will ultimately be able to successfully charge in your market. There is nothing new about discounting.
Discounters offer to do certain jobs on a limited basis for a set fee or commission.
The e-discounter charges either a reduced fee for limited service up front, or if they choose to be paid by commission, they can charge a rebate to the consumer at closing. Some jobs, such as holding an open house, are easy to quantify by a fixed hourly rate at a lower skill rate level. Other jobs, such as negotiating a contract, aren't so easy to assign a value as the time required may be open-ended or may require extraordinary skill. The skill required to be an effective negotiator is also the result of years of experience and personal ability. Think about a fine restaurant that offers its selections la carte.