Based on these simplified statements, consumers are able to make informed decisions on how and when their personally identifying information may be shared. YOUpowered supports the goals of the P3P Implementation and Development Working Group - to enable businesses to clearly communicate their policies on the collection and handling of their site visitor's information. Through our SmartSense, SmartPrivacy Publisher and Orby we make every effort to ensure all consumers have a safer and more secure web experience. A cookie is a small tracking file dropped onto a visitor's computer at a website. When a visitor enters the site, the site's server requests a unique ID from the visitor's browser.
Cookies are similar to the caller ID feature on phone systems.
Just as someone can track the origin of a phone call, e-businesses can use cookies to track information about visitor behavior. Cookies enable websites to perform many functions that benefit visitors. Cookies allow web administrators and marketers to build new web applications that are more responsive to visitors. For example, a major search engine uses cookies to capture behavioral information to provide more targeted future searches. Personally identifying information denotes a visitor as a unique individual by such things as name, email address, social security number.