Alone, it is insufficient to achieve optimal customer satisfaction and retention, but when combined with other customer-touching functions it creates a personalized environment for each customer. The Internet allows for the capture of critical customer behavior data. Companies can more narrowly target and service customers because of the intelligence collected via an eBusiness system, of which the Internet is a key component. To be successful in this economy, companies must profitably acquire and retain customers. By synchronizing information and communication technologies, a company can inexpensively utilize extensive and accurate customer data to provide customers with an easy, pleasant and increasingly valuable experience.
All content relates to critical decision-making at corporate management levels.
The current economy is more competitive. Companies that compete on innovations are struggling to keep up. Companies that compete on price are fighting to remain profitable. See how other Fortune 1000 companies are profiting from an eBusiness channel. Discover how to market to, sell to, and service customers any time, any place, and through any channel they prefer.