This is reassuring to customers and can make a big difference in whether customers buy the product, especially if the product is complex or expensive. Backing up a product or service with service guarantees helps consumers focus on specific levels of satisfaction and expectations. Service guarantees are becoming more common but there s more risk in offering a service guarantee than a warranty on a physical product. The cost of warranty support ultimately must be covered by the price that consumers pay. A warranty says the company stands behind the product.
Consumers often feel more comfortable with products they know come with assurances.