Commerce in content 1. Content industries and Australia's creative infrastructure Multimedia products are a subset of the broader content industries.
Content industries are currently part of a major focus for national discussion and enquiry.
It is possible for Australia to become a major information and publishing location for the world through the nurturing of content industries. Each supporting element is necessary, but not sufficient in itself. In industry discussions, however, the creation of talent pools and user environments have often been neglected. What makes digitised content different is that the core products are infinitely renewable and reusable, making the roles of producer and user interchangeable. In a world of digital technology, encoded bits are also completely transformable.