Kennedy looked great, fresh and vigorous while Nixon appeared tired and rumpled. The TV audience gave more credibility to what they saw than what they heard. Stereotyping also plays a part in defining impressions. When I describe someone as an assistant manager at a fast food restaurant you immediately conjure an image of that person, maybe without much conscious thought. When I mention a top-level executive of a Fortune 500 company, you get another, different image in your mind.
Chances are, it's a more professional image.
The point is, no matter what your job is, there's no reason why you can't look as if you're playing a more important role. Eventually, your appearance may become your reality. Skin color 2. We can do nothing about the first three, but we can work on the next four factors. Since about 90 percent of you is covered by apparel, the clothing you choose makes a significant impact.