General theories of persuasion, the role of persuasion in a democratic society, and an introduction to modern experimental research in the field. COM 302 . An introduction to the fundamentals of public relations practice, including program planning and evaluation, working with the media, writing for PR, and coordinating special events and functions. Taught fall semesters. COM 303 .
Considerable attention is given to interviewing and conducting communication audits.
COM 304 . The course is a balance between theoretical and practical knowledge, with emphasis on immediately usable knowledge. COM 320 . Offered spring semesters in alternate years. COM 321 .