Media are ad-driven businesses. Newspapers lay out ads on their pages first. The space remaining is devoted to news. Likewise, TV programs don't exist simply to entertain us. They are there to ensure that a certain number of viewers will be watching when a commercial comes on.
Corporate sponsors pay TV stations based on the number of people they expect to be watching.
TV programs are designed so that the right people will watch when the commercials come on. Media have embedded values and points of view. There are no value-free media and never will be. Only then can we judge whether to accept or reject these messages as we negotiate our way each day through our mediated environment. Center For Media Literacy, Los Angeles.