Time matters dearly, and we call the new timeframe Internet time. We haven't figured out what to tax yet, but they're thinking hard about it. Some people argue that Women may be more disposed to success in the third wave, dealing better with ambiguity, subtlety, collaboration, and context than Men do. Digital information, once in a computer, can be whisked anywhere in the world with one click. It can be rapidly moved without delay and without degradation.
Digital information is faster and more fluid than analog information.
Business processes can gain or suffer from the distinction. Each film or video is a unique project, developed by a distinct organization, linking people with an incredible range of skills, and the whole shop disbands when the project is over. You'll get coupons that vary from your neightbor's. Instead of mass-marketing, third wave products are mass customized for individual tastes. The implication is that the information gained in a transaction may be more valuable than the profit from the deal.