Building a sense of trust and understanding will enable producers and buyers to make commitments. Recommendations Johnson offers five recommendations for producers who would like to pursue selling to universities and colleges. Evaluate the market for your products. It will be easier to sell what you produce if the demand already exists. Build a strong relationship with buyers and work to meet their needs.
Demand is easier to build when such relationships exist.
Plan effective promotions. Use a marketing cooperative if possible. Consider working with the institution s current distributors instead of forming a cooperative. This may be a shortcut to meeting the college's requirements. Johnson says, A local producer or processor still needs to deliver those traditional elements quality, price, performance, customer service, and delivery if they expect to establish a sustained marketing relationship.