Another reason this page grabbed my attention is that it follows the KISS principle. Obviously, this designer has great ability. The table format that allows the one block to stand out, the use of color, the images, all point to knowledge of the craft. But he didn't go overboard. The killer app of this page is to get you started with Internet marketing, not to make you ooooh and ahhhh at the page.
Attention is drawn to the key words in the sentence with bold type.
The roll-overs are text. It is simple yet functional, and it looks crisp. If so, get a different one up there. Some may look at these pages and wonder what I was drinking just before writing this piece. Others will agree totally.