State and local chapters of MWA, SFWA and SinC might be able to handle local contests, recruitment, and advertising, along with contacting local school boards. Efforts could and probably would be publicized by websites, newspapers, and magazines. Bookstores and publishers might help with donations for scholarships, and publicity. There are many forms of support available. It might even be possible, during a writer's camp to bring in people to give them pointers on how to deal with bullies in real life.
Children are our future.
The best sellers of tomorrow might just be the victims today. Far too many of them are not living long enough to realize their potential. Let's give them something to work for, and the hope that goes with it. If you are interested. If you are willing to help.