The remainder of the rental sales were of sophomore and upper classman rank. In our first year the business was a phenomenal success. 1 in 12 rooms on campus had a LIFE refrigerator in them. In the second year the club experienced organizational problems. Because of conflicts with scheduling and a lack of manpower, the club was not able to maintain the level of success achieved in the previous year.
Customer satisfaction continues to remain very high.
Not one refrigerator has been returned and we have yet to receive a complaint. All customer calls are handled through a hot line set up with voice mail. The messages are checked daily and are taken care of immediately. Future plans for the business include continued growth and expansion through acquiring more refrigerators. Plans for future advertisement include fliers distributed to returning students and booths set up during fall registration in addition to current advertising in the form of posters around campus and booths setup in strategic spots on campus.