CEO of Creative Good, Terry believes in the distinguished right of every Web user to feel pampered, protected, and praised. First and foremost, he says, is creativity, which is sparked in part by Cathy Salit 's theatrical training company, Performance of a Lifetime. Every six weeks, Creative Good shuts down its office for one day in order to create theatrical performances and communicate openly with Performance of a Lifetime. Improvisational theater, Salit said during her joint session with Terry, brings out the natural-born performer in everyone and creates an environment where ideas are embraced rather than criticized. We need to reinvent how we work and how people and companies develop in the new economy if we are going to be successful.
Creativity is a large part of that development.
In particular, we wanted to do it here with Fast Company at RealTime because the people who come to RealTime are very open to innovation, new ideas, and breaking the rules. Creativity is a risky venture, and while there is a large appetite for creativity in business today, there also remain many contexts that discourage people from breaking out and trying new things. RealTime is a wonderful environment where people are willing and happy to think outside the box. Creativity does not typically come from one great idea or an individual concentration. It comes from social interaction.