M took aggressive action. With a competitive mandate from top executives, a strategy to understand each customer and channel partner's business and buying habits was initiated. Employees, customers, distributors, and suppliers now access one centralized source of information via the Internet and intranet. 3M standardized its business intelligence solution on Information Advantage. The real innovation is here.
Content is pushed to desktops with interactive drill-down to as much detail as required.
Alerts notify users of scheduled reports or exception situations requiring review. Users get information when they need it, in a personalized format meaningful to them. The impact is felt throughout the organization. Serving Customers, Providing Value Implementing an Inet warehouse extending outside the walls of 3M is transforming the business. Customers demanded better and faster access to product information.