Yet a gallery must establish a good reputation before it's invited to the fairs-and a gallery must have deep pockets to participate. Some galleries reach beyond Milwaukee by selling over the Internet. More than a year ago, Lord set up a Web site and has found it to be an incredibly successful venture. He contends buyers are looking for artists and particular works, not a gallery name. Lord has also become the exclusive southeastern Wisconsin associate of the prestigious auction house Sothebys, which allows it to participate in online auctions.
All gallery owners agree that Milwaukee has talented artists who show a great diversity of styles.
Kent Mueller goes so far as to say that Milwaukee has more talented artists per capita than any other town he has visited. Still, it's tough for artists and galleries to survive financially in the Milwaukee market alone. Struggling to overcome the dearth of demand, our artists and galleries seem to live, as Yeats would suggest, in an environment in which art thrives.