By Ben Cohen and Jerry Greenfield, with Meredith Maran. And what different dads these guys are. Ben and Jerry, whose last names don't really matter. And Michael Bloomberg, whose last name . . .
Corporate autobiographies tend toward the promotional rather than the revelatory, of course.
They have had their troubles, they acknowledge, with both the caring and the capitalism. When you hold yourself out as a socially aware enterprise, the authors say, you're in for lots of criticism. The authors sometimes try to deflect that criticism and sometimes agree with it. They picked up business jargon, too. And not just because he gets to bask in the sight and sound of his name on computer screens, television programs, radios and newspapers that carry his financial-information service.