The SBDC acts as matchmaker for this program, pairing accounting, finance and marketing students with small businesses that can use their help. Businesses must request participation in this program. Actual company names are not used when the case studies are presented. Students review descriptions of the various problems that need to be solved and select the one they wish to work on. Bit O'Scotland Bakery in Newark has nothing but praise for the center, after working with Bristow and two University students on a case study designed to help the business develop advertising strategies to target new customers.
Bankers also appreciate the center.
Recently, Robert A. Silber, vice president and Business Banking Division manager at Delaware Trust, wrote the center to praise the staff's work. Prior to the inception of your group, we in the banking profession were limited in the resources available for clients and prospects in need of counseling and training. Today, your group's demonstrated capabilities provide that needed service. In addition to its counseling and workshop activities, the center supports research that will benefit its small business clientele. Currently, the center is conducting for a study examining Wilmington's business market that, when completed, should outline problems and high points for companies operating in the city.