I hate the Windows platform, as a guy who markets consumer software. So they call the hardware folks, who have horrible support staffs, mostly because the consumer is a tightwad and bought the cheapest junk hardware made in Bulgaria. And Microsoft and Intel make money in this environment. In my school days I learned that a dissatisfied customer talks to 14 people on average about the experience, and you must be on another planet if you haven't heard people bitch about Windows. The next big market by most accounts is the consumer market.
Apple wins hands down here.
What is needed is cross platform data and hardware compatibility. From the Newton to the Performa and up. When they licensed the platform they gave up control of the features of the final device to Panasonic. The original 3DO was short of RAM and had no storage. 3DO would have been better off doing the manufacturing for the first year or two then licensing a proven success.