The extent to which these cultural beliefs support each organisation's respective strategic goals is assessed and tensions between strategy and culture identified. The research concludes that the culture of broadcasting organisations exerts a significant influence on strategic processes and priorities in that it governs perceptions of environmental developments and the appropriateness of strategic responses to those developments and determines levels of organisational commitment to achieving those responses.
Culture can therefore act as a powerful restraint to strategic plans.
At the same time there is evidence that culture is also a valuable strategic asset for media organisations in that it holds the key to intrinsic motivation and creativity. Gallen , Switzerland. All rights reserved. Developed and maintained by the NA Team . Send comments and questions regarding content to the NetAcademy Editors .