Sixty-nine percent of survey respondents prefer a best seat in the house listening experience over a middle of the band experience. Potential interactive features of DVD-Audio certainly will add to its appeal. Again, younger age segments express the most interest in the potential interactive capabilities of DVD-Audio. Keep it Simple Tech-sounding terminology undoubtedly appeals to a limited segment of enthusiasts. For the typical consumer, however, simplicity shouldnt be underestimated.
Consumers are generally averse to change when it comes to technology.
Consequently, any change in format or design faces potential slow adoption, or worse yet, non-acceptance. The data suggests stereo owners dont view the larger-size as a major issue, as 66 percent say it wouldnt be a problem, compared to 23 percent saying it would be an inconvenience and 12 percent unsure. In addition to hardware upgrades, consumers must contend with initially higher prices for content. Eight percent of stereo owners said theyd be very likely to pay the premium and 39 percent said theyd by somewhat likely. All rights reserved.