The purpose of the site is artistic promotion as well as sale of photographs. The education level was selected because individuals in this group are inclined to have a better appreciation for art. This appreciation may be due to exposure to art in the past either through part of their education process, colleagues in the office, or by viewing collections in museums. Again, art is often not cheap and more education usually means higher paying jobs which enable the individual to collect artwork. This would give the individual some disposable income that could be used to collect art.
Art crosses all boundaries as long as the individual can pay for it.
I want the viewers to be given the feeling of visiting a gallery. This combination was chosen because I want to show off the artwork. It is my belief that colors in the pictures should not clash or be overwhelmed by the Web page colors. Ariel for the heads and Times New Roman for the body copy. As this is an art site, I want the audience to be given the full gallery feeling.