In today's competitive job environment, small firms and large companies alike need graduates who can offer broad and creative approaches to problem solving. Your business education will emphasize technical learning and practical application. Two of the major goals of business study are the development of intellectual curiosity and the creative capacity for independent thought and action. The School of Business programs are designed to prepare you for leadership in the free enterprise system by emphasizing a combination of breadth and depth in business education. Breadth is enhanced by the completion of a core business curriculum which teaches a common body of knowledge for all business majors.
Depth is achieved by a career specialization in one of the nine major areas of business study.