Audiences are deciding that bigger isn't always better, too. People want to go where they feel comfortable. No more do they want to be treated as cattle going into some pen. Reid believes there is a place for arenas like Hampton Coliseum and Virginia Beach Amphitheater. But he wants to offer people choices.
Choices are great for consumers.
But there's a troubling trend clouding the concert outlook. Ticket prices remain, in some cases, painfully high. They shattered the glass ceiling about '95, then it went straight up from there. But prices aren't going up at the rate they once were.