This is a survey of the fields of public relations and advertising. The course provides descriptions of organizations, jobs, and functions in the industry.
Discussions cover the roles of public relations and advertising in society and business.
Psychological and sociological principles that influence persuasion also will be covered. The course will include strategies for media selection and message execution and provide an introduction to research and regulation. COMM 272 is taught by Vicki Jones, a lecturer in the department of communication. For a copy of the syllabus , click here. Instead of coming to class every day, students watch a set of video tapes and read a text book at the times they choose.