Marketing management is seldom done by a single individual in isolation. Working effectively with others is a trait job interviewers look for and score highly, and it is a trait that the Department of Marketing and College of Business value highly. You will be expected to work with others on group projects, e.g., The Marketing Game. On the other hand, there will also be projects on which you will work individually. You can expect that your team members will be asked to evaluate your contributions to their efforts.
Discussions concerning The Marketing Game are also likely to appear on exams.
There will be three exams. There will be no make-up exams. The Marketing Game. The Marketing Game is a computer simulation in which firms compete against each other for profit and market share. This is a very important part of the class because by using this simulation you will be making strategic marketing decisions about the features, price, promotion, and distribution of your product under varying economic conditions.