White has long symbolized purity, goodness, light and innocence. The color white projects feelings of calmness, relaxation and inner peace. Along with t his change of seasons and rainb ow of colors prese nted, comes about an extra bounce in step knowing cooler we ather will soon replace the scorching temperatur es of another hot summer. This is just one example of how color touches daily life. Color plays a vitally important role in the world, with colors taking on various symbolism in assorted cultures, the focus of this research being on the Western culture.
Color can sway thinking, change actions and cause reactions.
Color can irritate or soothe your eyes, raise blood pressure or suppress your appetite. As a powerful form of communications color is irreplaceable. This is just another example of the universal representation of color in society. However, the impact of color can be found in just about any aspect of life. For example, fast food restaurants usually select bright colors in order to create a feeling of action and movement.