Hence, negotiate exchange links and submit your listing whenever and wherever possible. The robots will visit your home page and work their way down. Some robots compare the first 200 words to your meta description. Meaning, metatag description must equal page content. The more rich and keyword-relative the content, the better.
Content raises relevancy.
Top-20 spot in search return is like a race. He who has the most keywords in close proximity to relevant, keyword-laden content wins. Unfortunately, frame-based designs, image maps, Java scripts and password protection inhibit a robot's ability to index content. To compensate, you can solve the problem in one of two ways. Either adopt a more search engine-friendly design or use the workaround listed below.