Remember to never split an infinite. Contractions aren't necessary. Foreign words and phrases are not apropos. One should never generalize. Tell me what you know.
Comparisons are as bad as cliches.
Don't be redundant, don't use more words than necessary, its highly superfluous. Be more or less specific. Understatement is always best. Analogies in writing are like feathers on a snake. The passive voice is to be avoided.