Citibank - Company Profile Citibank Company Overview Citigroup is by far the world's largest card company, with 97 million cards in force worldwide.
Cards are the hub of the consumer sector.
A credit card is usually among the client's first services purchased from Citigroup, and therefore it becomes the basis for introducing clients to products from our other businesses. Cards also are often the first product the consumer business introduces when it enters a new country, as was the case in 1999 with Egypt. In newer Citigroup consumer markets, such as Hungary, Poland, and Turkey, the card business supplies our earliest growth and our broadest appeal to customers. The Internet will play a significant role in the growth of the cards business. Citibank cards are among those most frequently used for Internet purchases today, and our goal is to be the payment vehicle of choice for online shoppers.