They should be invited and encouraged to share their experiences. Their contributions should be acknowledged and valued. The interviews are conducted in a milieu that creates a sense of hope. Hiring consumers to gather information from other consumers means a better study. This provides that the participants are less guarded.
Answers given are reliable.
It means more questions asked in the interview are answered. Believability is increased. There are many more meetings and things to learn. We have begun the first phase of a study that is more than interesting it is exciting and positive. It is good for all of us.