We have much more flexibility to present the information as the demands of the property require, as opposed to the one size fits all approach. I can create a link to my online listing presentation and instantly send it to thousands of listserver members. I can place a text link in my printed advertising which points to the listing. I can send twenty-five photos and text descriptions of a listing via a hyperlink through email to hundreds of targeted agents with one click. I can send multi-page listing announcements to neighborhoods via email that contain video, music, and voice.
Decentralization makes sense to agents.
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