Advertising is a tricky thing.
What catches the eye and what pricks the ears is subject at best. And yet, every day we are bombarded with thousands of images, each one vying for our attention and trying to convince us to spend our hard-earned dollars. Some of these images work and some don't. As business people who rely on advertising to bring in customers, understanding this tricky and subjective equation can seem daunting. Clearly, customers are using the Yellow Pages when they are looking for furniture.