He does not limit the development of a design to when he is in the studio or to an eight hour day. Concepts are conceived at varying times under varying circumstances. Concepts are applied, refined, reviewed, then rejected or accepted. This practice continues until the design is completed. Execution of the design begins when the designer sits down at his computer.
Conceptual design becomes a reality.
Art may be created using traditional methods then scanned for the computer. Digital art is created. Other design elements are gathered by the designer. Writing the script begins. The designer brings all elements of the design together to create the visual Web Site.