One person strikes a pose. Taking a new look at an old thing can prove more fruitful than creating brand-new products, he says. And humor helps. Four SCC facilitators played typical shoppers in a wholesale club, hamming it up along the way. After scrutinizing the act, the 100 Kraft workers teamed up and generated a whopping 150 promotional and product ideas.
Creativity is about emotion.
It's not about logic. A great actor can draw context out of the person next to her by consciously reacting to the pair's mutual energy. The audience, along with the cast, becomes incredibly aware of the powerful bond between the two people on stage. But this is an advanced lesson. It is a learning process and a very powerful tool that bears much fruit.