Divergent skills involve generating large number of ideas. These skills reflects on how much flexible and original a person is in generating different ideas. Any organisation that wants to keep ahead needs to constantly reinvent itself. It has to find new ways of doing things which are more relevant, economical and are in tune with the contemporary business demands. For this, it requires to train its people in new ways of looking and doing things.
Creativity needs to be nurtured by organisations for their survival in a competitive environment.
For this, organisation should create an open, decentralised organisational structure, encourage experimental attitudes, provide the freedom to fail, make sufficient resources available for new initiatives, keep the administrative interference to minimum extent, ensure a corporate culture which supports questioning and risk taking and stress effective communication at all levels. Creativity can also be supported by delegating responsibility for initiating new organisational activities. For creativity to flourish, people should be keen to explore with an open mind. Only such work culture will be truly conducive for fostering creativity as there will be minimal resistance to change. People will accept innovations as a way of life.