You are those people. As agrologists, you can and should be proud of the role you play in the industry. You are involved in every aspect of it right from gate to plate, field to fork, no matter how you want to put it. One important issue for the future is to make more young people knowledgeable of what the agriculture and the agri-food industry is all about. I say it all the time, but agriculture is not a rubber boots and coveralls, Old Macdonald s farm industry.
Agriculture is a high-tech industry.
For the grads, there s well more than one job offer to them when they graduate. Some are even getting signing bonuses from employers I thought that was only for hockey and ball players. But if I remember correctly, the enrolment for next September is down. So we have a challenge to get the message out to young people. This is an exciting, high-tech industry whether it s in marketing, or research and development, or whatever.