If you don t live it, your listeners won t either. Know when to say it. Be observant of people s reactions to your message. When you sense that people are receptive, it is time to ask for a response. Know how to say it.
Creativity greatly enhances communication.
Avoid being too predictable. If people always know what you are about to say or how you will say it, they will tune you out. Know why to say it. You d be surprised by how many preachers expect their people to apply what they ve learned without ever being asked to. Have fun saying it.