They are most effective when sent to existing clients or patients to inform them about regular checkups or expanded services. Direct Mail Advertising - Flyers can be sent to a specific geographic area, or to a list of potential clients. The costs are moderate, if the list is chosen carefully, but you are limited in the information you can provide about your practice. Mailings usually target one specific service. Brochures - Many psychologists develop practice brochures, either describing their practice generally, or highlighting specialty services.
Brochures can be an effective form of advertising.
They are not too expensive to produce, but distribution can be costly and time consuming. If you use mass mailings, you need a distribution list, hours to assemble the mailing, and postage costs, but you receive a very low response rate. Brochures are most effective when sent in response to specific requests, or as a means to educate current clients about other services you provide. Free Workshops and Presentations - Psychologists frequently offer free workshops on stress management, parenting, relationships, and a variety of other topics, to local community groups. This type of marketing can be effective.