Typical work activities Negotiating with media owners. Assessing options offered in relation to buying brief. Maintaining relationships with media sales staff over campaign details. Reporting to clients during and after the campaign. Typical employers Advertising agencies and media independents.
Agencies also create advertisements while independents handle planning and buying exclusively.
Most buying takes place on behalf of the client by agency or media independent. Consultancy work may be possible at higher levels. There is extensive training on computer systems plus press, TV, negotiation and presentation skills. Career development Promotion depends on performance. From trainee to buyer takes one year on average.