That s a good question. I ve played team sports all my life and am a big believer that in sports or business, you need to have a great team to succeed. We believe that we strengthen our core competence by bringing other players to the table with us. I have mentioned some of the companies whom we ve built strong relationships with, such as CRM companies, data modeling companies, database profiling, and interactive agencies. It s all about solving our customers problem and we do that either directly with our own skill set or via a strong third party partnership.
Customer service is a core value in any given business.
We directly attack this very measurable problem in the industry so we work hard to be very quantitative, not just qualitative. We re very quantitative in our marketing approach and we constantly measure and tune the results of our work and iterate the process. That s very visible to our customers and they respond very positively to that because we do not simply make recommendations and disappear but we also stick with them through the actual solution and the business results. Marketing budgets are not growing. They are either flat or shrinking.