Buyers want choice without sacrifice. Sellers want reach without sacrifice. Choice in transaction methods will be replaced by choices in partnership models. But customers want solutions, not just transactions. Digital markets should foster collaboration and business process integration between trading partners.
Digital marketplaces are the melding points for traditional and electronic relationships.
The interoperability of Net markets is only possible when a critical mass of flourishing digital marketplaces exists. If you are not already participating in an existing digital marketplace, you won't be invited to interoperate with others. The interoperability race will be reserved to those that cross the line in the previous race. It is therefore imperative for organizations to plan from day one to interoperate with other marketplaces, at the same time as they plan their own digital marketplaces creations.