It makes the card attractive to consumers, allowing them to get rid of the paper bonus cards stacking up in the kitchen or making their wallets fat. And it gives retailers a competitive reason to invest in smart card readers by drawing customers back using a reliable, automated loyalty program. We are convinced that payment combined with merchant loyalty is the winning strategy. The banking and retail industries have been searching for a clear, simple business case for smart cards. Payment linked to merchant loyalty delivers that business case.
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