Managers will find it invaluable in helping to set a course for success in the increasingly competitive, Internet-driven, global business environment. This is by far the best book to date on designing a business that can build and sustain a competitive edge in an ever tougher market. It shows how vital it is for executives to think in terms of process, alliances and relationships, not Websites. This book is one of the strongest to help non-technical managers get beyond the hype to understand the permanent value that will come from applying the Internet to core processes in every kind of business, old and new. This is a book executives in eCommerce simply must have.
Collaboration is the core of business in the Internet economy.
Keen and McDonald know this and they communicate their insights and expertise superbly. Peter Keen and Mark McDonald are the first writers to make this connection and to address the financial management issues of the Internet economy. This is a book about the realities of managing and creating economic value.