A product's packaging is another way to draw attention to the product. Ask them to explain the similarities and differences between each product, as well as what they find attractive about each product. These are appropriate forms of children's advertising as long as they meet CARU's Advertising Guidelines. Knowing about the following CARU suggestions for advertisers can help you use and benefit from these types of ads. Premiums Premiums have been around since Dick Tracy decoder rings and Little Orphan Annie stickers were offered more than 50 years ago.
Children sometimes have difficulty distinguishing products from premiums.
Conditions of a premium offer should be stated simply and clearly. Disclaimers and disclosures should be stated in terms that can be understood by the child audience. Sweepstakes Sweepstakes can be exciting, as any adult who has played a lottery or entered a drawing can attest. All prizes should be appropriate for the child audience. Alternate means of entry should be disclosed.