Brain likes thrill of unknown. Brain likes thrill of unknown. Functional magnetic resonance imaging detected stronger brain responses in study participants subjected to unpredictable behavior than to predictable behavior. The M.R.I. testing focused on the nucleus accumbens pleasure center of the brain.
Brain likes thrill of unknown.
Predictability modulates human brain response to reward. Full text for UCHC IP address at Highwire Press. The Journal of Neuroscience on the web.