But not all is doom and gloom, at least at Duke. Alleva, an all-America quarterback at Lehigh, added that a price could not be placed on the lessons learned in collegiate athletics. He said while most of the attention goes to elite athletes like Brand, it is important to remember that Duke has about 700 athletes who benefit from the coaching, competition and teamwork involved in intercollegiate sports. K ennedy added that he might be idealistic, but he still believes the point of collegiate athletics is the effect that participation will have on athletes' lives after they leave school. Cameron Indoor will still sell out, Blue Devil games will still be televised and fans will still tune in because Duke is a desirable team to watch.
College basketball is all about the name on the front of the jersey.
That may be true, but the landscape is clearly shifting. People who follow big-time collegiate sports might as well get used to it.