An examination of marketing system, its operations and mechanism for coordinating these operations. Market research, advertising and consumer psychology to assist marketing manager in major marketing decisions will be explored. Emphasis on development of integrated marketing program. Evaluation of organizational information needs and the ability of computer technology to meet those needs in an economical way. Emphasis is on identification, specification and installation of appropriate computer technology and the subsequent need for direction, control and overall management of the information function.
Coverage includes retention, recruitment, employment, appraisal, training and compensation.
Studies purchase decisions for individual consumers and industrial buyers. Examines various models of purchasing behavior while exploring motivations, influences, roles played and situational factors influencing the purchase of products and services. An examination of current theories of interpersonal and organizational communications. Special emphasis is placed on identifying barriers to effective communication and developing a prescription to solve those problems. Rigorous study of concepts and ideas generating accounting principles.