Mitchell Rait, the Marketing Partner at Wilentz is the one to be congratulated on these resource centers. We re-did their main site and discussed how resource centers are developed, but they did these two resource centers. Once you understand the principal concepts and tools, the sites can be done internally if you have the right people. It takes both the right people and the right attitude. If you track the really interesting sites or sections of sites for law firms, you ll generally see that one individual has taken ownership of the site.
Any web site can be a mountain of work, but a successful one takes a lot of involvement.
There s an element of trust that comes into play and firms and attorneys have to think about incentives and compensation for attorneys who take control over sites. I m not going to pretend the issues are easy. It s an interesting dynamic because, as Mark suggests, one successful resource center can lead to multiple resource centers on a firm s site. I ve advocated for years. Mark puts the concept into practice particularly effectively.