It also reflects the many qualitative aspects of a Web site. If your site requires a how-to manual, you have failed on this one, as users will simply give up. This leads to abandonment, which leads to lower conversion rates. Some users want to get in and out as fast as possible. These frequent users value convenient sites, and frequent users drive up conversion rates.
Convenience unquestionably enhances conversion rate.
People will click on clever ads but may not have an incentive to purchase or interest in buying once they arrive at your site. Conversely, ads that properly identify and entice customers in the right demographic that are poised to purchase will have extremely high conversion rates. The goal is to purchase, not to distract. Such referred customers have a high conversion rate, and therefore the blended conversion rate rises as word of mouth awareness rises. Recognizing further leverage, sites with good user interfaces that are fast, convenient and have great customer service are much more likely to capture one's attention and therefore be mentioned via word of mouth.