Those dots appear on the product in addition to the Nike swoosh logo. Now that Nike makes footwear, apparel and equipment, there is a need for a symbol that tells consumers which products are the best Nike has to offer. Thus, the use of the distinctive five dots that denote The Nike Alpha Project are not confined to a particular sport category or product line. Footwear from The Nike Alpha Project features new technology and is the best Nike has to offer in that category. For equipment, the products also tend to be those products at the top of the pyramid.
Apparel is a little bit different because there are so many product styles.
There, the focus has been on fabrics that solve specific problems for athletes. In fact, all Nike FIT products have been brought under The Nike Alpha Project umbrella. Designers and developers work with athletes to gain the deepest insights into their performance needs, and innovate footwear, apparel and equipment product solutions that allow them to redefine what is possible in terms of athletic accomplishment. These products represent the future of athletic footwear, apparel and equipment. Another is the Air Zoom GP, a revolutionary basketball shoe that employs technology from mountain bike footwear - a ratcheting system that locks the foot down allowing Seattle Supersonic Gary Payton's feet to go even more crazy.