Consumers are more likely than ever to use the Internet for buying and selling a home.
However, consumers are demanding more and more. They are not satisfied with an Internet site that merely offers listings. The best listing services provide detailed information, such as pictures, amenities and addresses, along with newer functionality, such as virtual tours and property valuation tools. All these resources mean today s consumers are the most educated ever. Thanks to the Internet, today s consumers are more likely to select the property they want and take a more active role all the way to closing.