But first, some fears must be overcome. You've heard horror stories of people submitting credit card numbers online, along with other personal financial information, only to discover that somehow someone intercepted the data and went on an unlawful buying spree. That scenario is no longer likely if you're dealing with a reputable retailer. Most golf-equipment dealers say they've minimized vulnerability by installing credit card encryption systems, and secured protection on their sites. People also worry that clubs offered on the Web may be second-hand.
Credibility is another fear.
Few have huge inventory, but many are legitimate. Chances are it's fine to buy from a site selling brand names at reasonable prices, offering a customer service address and phone number, and stating its return policy. Now we average two or three orders per day. Several have already arrived, although with some hesitancy, as they strive to ensure their online business maintains their traditional level of service. But customers could only buy clubs by phoning the toll-free number.