OK, competition is brutal, global and relentless. Change is coming like lightning bolts in a summer thunderstorm. People are unsettled, stressed, fearful, untrusting, and disloyal.
Careers ride on every major decision.
When the word value is spoken in a room full of people, everyone nods. We could unify that picture, and create consensus about what constitutes value. Plot evaluations for Rolex and Timex watches, defining the attributes as you select the points. Do a bus and a limousine and see the contrast. This can be applied to nearly any product or service.