The Washington, D.C., trade group's annual convention generates more U.S. travel sales than any other single event in the country. And now it's Orlando's turn. The likely upshot, say industry leaders, will be a boomlet in local tourism, even as the national economy shows signs of cooling. Packaging leisure Leisure travel to U. S. destinations from foreign countries primarily is handled by tour operators who buy attraction tickets, rental cars, hotel nights and more. Tour operators then bundle a package of travel options and offer them to travel agents.
Agents sell the vacation packages to consumers.
Thus, the competition to be included in a tour operator's package is fierce. That's where Pow Wow comes into play. There, tour operators representing 75 countries place orders for such things as theme park tickets, and book hotel rooms and arrange a host of other related tour options for travelers. Wow in a tourist destination's back yard is key. Instead of just being one of 1,000 booths touting the attractions of a certain destination, tour operators and travel agents experience firsthand what the city can offer their vacation-minded clients.