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Cars are the fifth most visible category in Internet advertising.
This makes cars one of the few categories with major advertising both online and offline. Some aspects of auto advertising on the Internet are quite similar to ads in other media, while others are as different as a BMW is from a Yugo. The study approximates the online advertising visibility of all companies with an online advertising presence. One recent study showed that 40 percent of new-vehicle buyers used the Internet for assistance with their auto purchase. Another survey reveals that auto advertising is the only category among the top ten that is more strongly related to traditional brand building than it is to online transactions, web sites, and computers.