NetRatings delivers accurate and timely information collected from a representative sample of Internet users and augments it with detailed, flexible reporting and in-depth analyses. Certain statements contained herein are forward looking. Any such statement is qualified by reference to the following cautionary statement. Developments in any of the areas referred to above could cause the results of the venture to differ from projected results. The total number of times a banner has been served to the web population.
Any Web surfer can view a banner many times.
The number of unique Web users that were served a particular banner at least once in the defined time period, expressed as a percentage of the total active Web population. This includes all the Web pages that are under that domain. The consolidation of multiple domains and URLs associated with the property. In most cases the Property is the highest level of aggregation. It contains all the Web domains and URLs that are owned by the listed Property.