It also would be easy to make fun of the media. They aren't even tired. Their portable ThinkPads and European businesses are very strong. I told you about earlier. Very few companies have the international reach to come into this market at this late date.
Brand loyalty builds repeat customers.
The Internet is the killer application. It's not just email, chat, search engines, or e-commerce. It is the whole experience as an application to be used to cut costs, as a channel to receive and deliver communications and as an information source. It's driving a worldwide explosion in PC sales that, in turn, drives an intense demand for servers and larger computers to connect all the PCs to the Net and serve up Web pages. Smart investors who understand the real PC story will earn tremendous returns in the months ahead.