Many companies use the Internet to publish their press releases, introduce new promotions and provide promotional support. It has been said by many professionals that a company will not survive without a link to the online world and without good public relations the link to the online world will not survive. The Internet allows a company to directly communicate with audiences from all over the world at the click of a mouse. It is cheap and it is fast. Companies love it.
Consumers love it.
PR practitioners love it.