The travel business has it made. Not only do people take more and more trips but the Internet has proved to be an ideal tool for selling airline tickets and travel packages. It's no wonder then, that new players are jumping in for a piece of the pie. The relevance of the offer is what is important on the Internet, not how long the company has been in business.
Clients are interested in finding the lowest price.
Already in 1999, more than 27 million European Web users looked for travel information on the Internet, according to travel monitor IPK International, and nearly 6 million reserved and paid for their trips online. But whoever wants a stake had better act fast. In six months to a year, the roles will be defined in France. Traditional travel agencies are, therefore, eager to move their businesses onto the Web. What's more, Leland predicts that traditional travel agencies have a good future, since basic purchases will occur on the Net, but more customized and expensive trips will continue to be handled by travel agents.