The text and article readings are important and should be read before class. The text will provide you with much more detailed information than you will get from the lectures. This will make everything easier to understand and will help you with to be better prepared for the classes and examinations. The purpose of case studies is to allow you to analyze an actual problem in marketing and make recommendation, as you would in real life. The specific details of this course assignment are attached and will be discussed in class.
All cases are due at the beginning of the class in which the case is discussed .
Late papers will not be accepted . Examinations and Quizzes There will be a midterm and a final exam. They will include questions over subject matter covered in the textbook, lectures, and reading assignments. The examination format will draw from the following types of questions. Short-answer questions designed to assess students' knowledge and depth of understanding of material covered in the course.