Determining the physical location of a business is never an easy task, and there are myriad decisions that must be made before the ideal location can be found. But if you know enough about your business and your customers, finding the right spot will be much easier. Your type of business or company image will dictate where you locate your business. Specific needs of the business. If you own a service or Web-based business, you likely get little foot traffic, so finding a location that has a great look or ample, affordable parking is obviously not as important as it you owned a retail store.
Customers change the equation, making the appearance and accessibility options important.
Type and availability of workers needed. If your business is in the high-tech industry, locating in a rural area where the labor force is mostly unskilled will result in huge expenditures for your company in trying to locate and entice employees to come to you. On the other hand, knowing that your employees demand certain amenities and then providing those amenities is a way to attract better quality employees. The availability of a strong labor force is one of the most important issues that a company faces. Consider how difficult it would be for your staff to commute to your prospective location.