In print, your document forms a whole and the user is focused on the entire set of information. On the Web, you need to split each document into multiple hyperlinked pages since users are not willing to read long pages. Users can enter a site at any page and move between pages as they chose, so make every page independent and explain its topic without assumptions about the previous page seen by the user. Link to background or explanatory information to help users who do not have the necessary knowledge to understand or use the page. Users don't like to scroll through masses of text, so put the most important information at the top.
Credibility is important on the Web where users connect to unknown servers at remote locations.
A few hyperlinks to other sites with supporting information increase the credibility of your pages. If at all possible, link quotes from magazine reviews and other articles to the source. The Web is an informal and immediate medium, compared to print, so users appreciate a somewhat informal writing style and small amounts of humor. Do not use clever or cute headings since users rely on scanning to pick up the meaning of the text. Add bylines and other ways of communicating some of your personality.