In today's society, individuals face a competitive environment that demands creative, innovative solutions to new problems and new opportunities. Students must be prepared to understand the demands of others, analyze the fast-changing environment, and formulate responsive, rational, and proactive approaches to decision making. According to the Indiana Department of Workforce Development, the labor force for the marketing career cluster will be under supplied by more than 350,000 persons by the year 2005. Those with marketing skills who are able to understand the free-market society will have the best chance of success. Those who are most responsive to the needs and wants of the marketplace and are best prepared to enter the workplace are those who will profit most from their education.
All individuals can benefit from the study of marketing.
Marketing is a distinct discipline with a variety of opportunities. The study of marketing is enhanced with the cooperation and integration of other disciplines. Marketing Education encourages the success of students. The Marketing Education curriculum framework may be defined as the basic arrangement or organization for instruction. The framework provides a system of organization within which the core competencies are arranged.