Splash of colour stimulates buying interest Modern products come in a vivid kaleidoscope of colours. The idea is to capture a buyer's attention, blend with a home environment, suit a wearer's taste or simply add colour to life. For these reasons, cars, clothes, furniture, toothbrushes, key chains and dishes come in a colourful palette. Small wonder that US manufacturers spend a huge sum of money to make products in the right colours. After all, brand names alone do not sell.
Consumers always welcome a splash of refreshing colour.
In consumer parlance, it means that a product with an attractive colour has a strong pull even if it is not the suitable product for purchase. A lot has to do with fashion. Furthermore, colour conveys a psychological meaning to consumers. More often than not, it is a combination of these two factors that impacts on buyers. Among the most popular colours used today are red, blue, yellow, green, orange, grey and black and white.