Step aside and let the professionals handle it. If you work with an agency, learn how to be a true communications counselor by advising clients on the best strategy for getting the message across. Third, edit, edit, edit. Red flag all the buzzwords or phrases that say nothing and change them. So synergy goes back to the physics lab where it belongs.
Associates become employees again.
Mindshare becomes attention. Functionality loses its useless extra letters and becomes, simply, function. We'll never rid ourselves completely of buzzwords. There are two compelling reasons why they continue - they sometimes explain complex ideas in single words or phrases, and they give people who have nothing to say something to say. But the more we professional communicators can do to protect basic English and clear communications, the less we annoy reporters and more easily we get our message to our target audiences .