Market Research - Market Insights Qualitative Research Qualitative Research Market Insights operates a facility for qualitative research which consistently exceeds our clients expectations. Our reliable, knowledgeable and responsive team of researchers is unique in that they only focus on qualitative research, developing the expertise our clients require. The facility was designed by a long time moderator with the needs of a moderator in mind. Our viewing room is both comfortable and equipped with technology to allow our clients to stay in touch with their offices via email or telephone.
All groups are video taped and audio taped, with tapes provided as a compliment to our clients.
Our dedicated qualitative research staff ensures that your project will be fielded accurately, confidentially and affordably. If we are unable to meet these standards we have established for ourselves, we graciously decline to accept the project. In addition to focus groups, we have cooperation with malls in our area to conduct mall intercepts and store audits. Our organization also conducts mystery shops and compliance evaluation studies throughout Arkansas and surrounding states. It can make the difference between calculated success or dismal failure.