How many times have you found an interesting product, but the site makes it so difficult and undesirable to do business that you go elsewhere. The most important requirement to do business with any company, is convenience. If the consumer is willing to spend their hard earned cash with you, then your site should make it easy for them to do so. If you want to lose customers, go ahead waste their time. Most would rather pay the extra dollar with the competition if they can get out of their web site faster.
Consumers expect their shopping experience to be an enjoyable one.
If your site can make it fun and entertaining to do business with you, chances are they'll be back. Find and develop your own unique selling strategy. To have an advantage over your competitors site you better know your Niche, know who your customers are, and how to target your market in Australia or overseas. All rights reserved . .