To stimulate public awareness and support of the University through commercial use of its name and its symbols. A trademark is any mark, word, letter or symbol associated with the University of Utah that can be distinguished from those of other universities, teams or organizations. Licensed manufacturers pay the University a royalty on all products sold. Revenues, after administrative costs, go towards athletic scholarships. Any manufacturer of products bearing the marks of the University must be licensed before offering these products for sale.
All retail outlets are responsible for ensuring that the merchandise they sell is licensed.
Any product will be considered by the University, but no product will be licensed without the approval of a representative of the University of Utah licensing program. It's in the best interest of the University to legally protect its marks and its image through this program. Unauthorized use of University insignia may be an infringement of trademark registration, punishable by law. Every time you buy an officially licensed University of Utah souvenir, the manufacturer returns a portion of the money you spend to the UofU for the use of the names and symbols that identify the University. So before you buy, look for the official red, white and blue label and make sure the souvenir is as authentic as your support for the University of Utah.