For years companies have been selling products that don t exist. Venture capitalists have invested millions of dollars based upon a product concept long before it is ready for sale. Marketing is getting the consumer to invest in a product that does exist by focusing on the real and imaginary contributions and how well they match the needs of the client. Strategic Product Development is the development of multi- discipline plans and specifications that will allow the product to meet the above criteria. If you are in a launch cycle, the ability to prevent a stall-out rests almost entirely in managing these expectations.
Clients hate surprises, so make sure there are none.
Even if the answer is yes, there still needs to be enough potential to justify the process. I believe that it is an accurate assessment that a successful product is one where the user has enhanced data or information processing utility with significant ease of use. It also implies that the major needs of the user will be met or exceeded, be it at home, on the road, or at work. This requires a comprehensive review of lifestyles, habits, hobbies, legal and environmental trends, work habits, emerging technology, chat topics, and demographics of information hungry consumers. If you can determine this list and build a suitable product, then you will have a product that is worth the development effort.