And in the past 10 years, Pytlak has experimented with ways to reach new customers. And I thought for sure that would work because I watch that all the time. He and his wife began as accountants in 1969, but after a local news column they'd written was widely requested to be reprinted, they sold their practice and began writing for a living. They think everyone will call by Saturday if they run an ad or do a mailing. That's not a plan.
Any business can benefit from that tip.
One direct mailing doesn't bring as many results as adopting a regular schedule with your marketing base. And if that mailing has all the right information on why you are the company to turn to, all the potential client needs to do is pick up the phone. A good sample size is 1,000 to 5,000 mailers. One new business client alone could theoretically pay for that campaign, and anyone else would be a bonus. Remember that in the tax-return business, it may be years before a client may need your firm, but the little reminders will help when they need you.