Fulcrum presented the first annual spa trade show, SPAcifically 2000, last month. It's a huge change, and it has made the spa experience so special that people are demanding it wherever they live and wherever they travel.
Consumers are more aware than ever of what they put in and on their bodies.
The 21st-century male isn't afraid to admit he needs a little pampering. He works hard, but he also knows how to take time off for himself. The spiritual aspects of wellness, such as yoga, aromatherapy and other meditation techniques, are gaining wider acceptance with consumers of all ages. A recent study found that 81 percent of resort guests choose a resort because it has a spa.