Providing subscribers with loads of vibrant content, a human element, and safeguards against outages and busy signals are other ways that dial-up ISPs may be able to justify price increases. For his part, Jones says that he has reduced the cost of his Internet service package a number of times since opening shop in 1997. And while the competition is as fierce as it has ever been, he believes that there is enough room in the market for both heavyweights and the smaller ISPs. Companies are only allowed to have a 30 percent market share, so what that means is that they can't have all the customers. Whenever AOL has a price increase, we get an influx of customers.
Customers know that by going with a smaller ISP, they have more flexibility.
For example, with AOL you can't send and receive email using your own domain name. But with us, you can. Read more on Enterprise web hosting.