Conformity increases with the importance attached to the judgment or behavior in question. Conformity increases when one or more in the group are of high status, whether that be perceived prestige, expertise, or social class. Conformity increases when the group is one that the subject really wants to be accepted by. Conformity decreases when the group drops below three people. Conformity decreases, though by no means is eliminated, with the obviousness of the error in behavior or judgment.
Conformity decreases when one other person deviates from group behavior or judgment.
Conformity varies among cultures.