Proper use of the identifier is the cornerstone of the Visual Identity System. Follow the basic rules outlined here for correct form of the identifier artwork. Instructions for placing the identifier on products are covered in the Applications section of this manual. Use only the approved artwork for the identifier. Do not attempt to redraw the identifier.
Artwork is available in a variety of digital and photographic formats.
Absolute consistency in the appearance of the identifier is critical. Some unacceptable uses and treatments are illustrated below. Regardless of how appropriate a change might seem, you should never alter the form of the identifier. The USGS mark is a symbolic graphic which is open to multiple interpretations. It can mean different things to different people.