The goal is to generate leads and sell product. As I said in the opening page the secret is to work smart . The chance of getting your web page at the top of a search engine listing is probably pretty remote. I am not saying don't have a go but don't put too much time into it. Once you choose your products, advertising is the area you will spend a majority of your time on.
Advertising needs to be measurable .
If you spend 4 hours advertising your product you need to be able to measure if it was worth your time. There are so many ways to advertise your business. You will need to look at everything from search engine submission to placing an add in your local paper. I personally think that a lot of people spend countless hours preaching to the converted. As I mentioned you only need a few keen people under you to get going and then help them do the same.