However, it has come to agreement with the FTC in order to resolve the matter in an expeditious manner. But Jodie Bernstein, director of the FTC's Bureau of Consumer Protection, was unambiguous about the FTC's position. The terms of the settlement now are subject to a 60-day public comment period. Following a review of the comments, the agency will reach a final ruling. The FTC's move is part of the agency's ongoing enforcement of the Internet and comes at a time when online privacy practices have come under intense scrutiny from the public, government agencies, and private companies.
Consumers are especially wary of their privacy being compromised online.
Companies have argued often that for the Net to thrive commercially, they need to make consumers feel comfortable that their information will be protected. However, the FTC recently reversed its support for industry self-regulation, instead calling for legislation to protect consumers' online privacy. The FTC will continue to monitor these Internet sites and bring enforcement actions when it's appropriate. GeoCities should be commended for stepping forward and agreeing to undertake important privacy protections for consumers. I hope that other Web sites will follow GeoCities' lead in implementing these protections.