Fast food chains such as Kentucky Fried Chicken, Taco Bell and McDonalds are by far the most pronounced and noticable. Other examples include food supermarket chains such as Safeway, Restaurant chains, clothing stores, computer outlet stores and in just about every niche marketable. We recognize UPS facilities and trucks because of the brown and yellow color palette. We immediately associate with these images through habit. Corporate branding is by far one of the most important success tools companies develop.
Architecture is a key component of their success.
Next time you pass by McDonalds, take note of the power of the arch.