Each time I entered the competition field, it became more apparent that I was overcharged and under-trained. If any part of the triangle is out of balance, the other sides fold. From the replies of potential clients and professional trainers, a pattern emerges. The key to new business and current client retention appears to be communicating to the client that their priorities are, in fact, yours. Profit means benefit.
Clients are savvy consumers.
They are also emotional beings and particularly so when it comes to training their canine companion - whether for obedience, conformation or bite sports. They are looking for a trainer with knowledge, presence and good business manners. We've started the new millennium. We've crossed the threshold of the information age and are immersed in its evolving culture. Five years ago, I didn't know about the internet.