Many attendees feel the Internet is better suited for providing detailed information about brands consumers already know from other media than for mass marketing. Part of the problem relates to bandwidth issues, which make the Web best suited to text, still images or simple animation rather than full-motion video and stereo sound. Today most Web sites offer information or facts rather than emotional content like stories. The outcome of the meeting will set the agenda for the Internet for years to come and will benefit CIOs and other business executives in planning Internet-related strategies. In my opinion, if this industry effort works, it could move billions of dollars in advertising revenue to the Web and away from television and other media.
Companies are eager for new ways to reach consumers.
Today a single commercial on network television gets one-third the audience it used to get. With television commercial prices soaring, the cost-effectiveness of mass media has been lost. As always, I appreciate your thoughts and comments.