Emphasis will be placed upon the evaluation of the relevance of such data and the application of what is learned in the classroom to the solution of real world marketing problems. A major comparative analysis of the processes of marketing and the similarities and differences between domestic and international marketing. 451 Organizational Behavior Study of social and psychological factors and processes affecting human work behavior and performance. Topics covered include roles, communication, motivation, leadership, social influence, and group dynamics. An introduction to the techniques of planning, analyzing, and controlling an operation.
Attention is given to modern trends in manufacturing operations.
Qualitative and quantitative methods are discussed. The purpose of the course is to develop student skills in perceiving the underlying dynamics of social change and, hence, be in a better position to understand how the firm might best interact with its environment. This course does not focus on the firm, except incidentally, but rather on the dynamics of the environments which surround it in international markets. Not offered 1999-2000. This capstone course provides an understanding of strategic policy issues.