Reader feedback, questions and comments are always welcome and encouraged. Sake is certainly worthy of worldwide consumption and appreciation. Despite the comparisons with wine, it is a unique beverage, light and unassuming, but with a deep potential for appreciation. However, a fundamental appreciation and understanding about sake, its production, and the culture surrounding it must develop for sake appreciation to go to the next level outside of Japan. Hopefully, this newsletter will help to facilitate that.
Consumer demand can be very powerful.
At present, archaic laws in the US make it very difficult if not impossible for consumers to get good sake. Beyond that, as sake is not yet a mainstream beverage, distributors and retailers nationwide are reluctant to give sake sufficient shelf space or the proper care that ensures quality. If, however, enough consumers clamor clearly and loudly, things will change. It is one of the goals of this newsletter to promote such change. Average individuals need to be able to relax with a bottle of sake, to get to know its ins and outs, and what makes it special.