Two conflicting realities are evident in today s online landscape. The first reality is that customers can and will evolve.
Customer needs constantly shift over time as they re shaped by customers online experiences.
The second reality is that online marketers do not know how to evolve with the customer. This current situation has led to dissatisfied customers and inefficient marketing expenditures. By modeling the experiences within your site s customer lifecycle. This staged model will allow you to conceptualize your long-term relationships with your clients. The customer lifecycle illustrates the changing nature of customer needs and experiences as they apply to your site s goals.