You can't pretend that Picasso made it. Anya created the flowers piece, and I really wanted it. I didn't think of it. In the same way that you can make hundreds of drawings of a Picasso, but you didn't think of the original image so they aren't your images at all. They would mean nothing to me.
Conceptual art remains an act of faith on the part of the dealers.
After all, the gallery's electricity bill and council tax are down to them. So many undertake a delicate balancing act with the art that they show, where traditional underwrites the more conceptual. Being an art dealer in London in 1994 is an exceedingly expensive occupation because you spend your time ordering 40 tonnes of salt for somebody who puts it on a beach and have it knocked over by a wave. The upshot of that might be some very charming black and white photographs of the event taking place, but no-one really knows what is going to turn out from the process. McGeown is currently working with a group of artists who have been making crop circles in Wiltshire.