Getting control of those ripples is a hard thing to do. Dr. Todd said Dr. Smith is the chief fund raiser, but he can't just walk in the door and ask for money. Development has a very strong research component that identifies people who want to support the institution, who want it to succeed and who can help it to succeed. Another part of the research has to do with the alumni data base. It is hard to track some graduates as they move many times.
Development also works with people in a donor relation group.
It reviews all of the procedures of the annual fund and major gifts drive. The annual fund is no small task. Dr. Todd said ultimately the goal of Institutional Advancement is to support the academic mission, but it takes an investment of time, energy, thought and money to raise money. Dr. Todd said she hopes the faculty are willing to talk, listen and work with IA to advance the institution. Dr. Todd said there are no large amounts of money residing in her office to give to people, but they are here to support the academic mission.