However the information on WWW is very useful for consumers who are interested in and evaluating products because it is an information rich source. Therefore WWW is useful for companies that are competing for these consumers. 2.2.2 Type of product. Promotion is used to inform prospective buyers about the benefits of the product, persuade them to try it and remind them later about the benefits. 2.3.1 Interactive media Personal selling is currently the only element of the promotional mix that allows for interactivity, with the sales representative being the medium of communication.
Consumers can interact with the company through the medium, allowing for direct feedback.
Therefore, marketers can directly determine consumers' responses and can offer more information based on individual customer needs. This is similar to personal selling but as cost effective as advertising. Essentially, individual consumers design the message based on their informational needs, framed around the information provided by the marketer. This is a working model for the future of advertising. Unobtrusive medium Using WWW to promote your product is unobtrusive.