The Questions to Ask and the Terminology to know Today, many marketing executives are convinced that investing in web-based advertising is essential to their overall marketing mix. Yet, many are confused about buying, evaluating and understanding the true power of web advertising. Clearing up confusion over Internet advertising terminology will assist you in navigating this new medium.
Buttons are square in shape and usually located down the left or right side of the site.
Advertisers will pay Internet publishers based on the number of clicks a specific ad banner gets. The benefit of the Web is the ability to qualify and quantify the ad impressions. If a page containing two graphics is viewed by a user, three hits will be recorded - one for the page itself and one for each graphic. Page Views - Number of times a user requests a page that may contain a particular ad. In the case of a site, the sponsorship may include banners or buttons on the site and possibly a tag line.