To a capitalist, morality involves playing the game fairly, but playing to win. Also, the government must require the winner to hire people from the losing team. Advocacy for the under class is the rallying cry of liberals. Too bad that their only real long term contribution to the poor is to swell their ranks. By destroying incentives to produce, the liberals do create an equity of sorts.
Companies go out of business and everybody suffers equally.
Only liberal definitions of morality are allowed. They point to examples of semi-democratic nations which have successfully endured the past century under the burden of huge, expanding government. Social benefits such as health care and education provided are regulated by the central governing body. Employment levels and education levels are higher than the world average. Private property is generally tolerated, but many luxury items, such as private autos are found only in the homes of the truly elite.