But we need to go further to stay ahead. We ve recently announced some far reaching moves here a fifth mobile phone licensee, competition in BT s local networks. And having opened up these markets, we need to make sure they stay open. Fifth, build trust. The PIU found that the biggest barrier to the spread of e-commerce is cultural.
Companies are worried they won t get paid.
Consumers are concerned that their personal details will be mis-used. Copyright holders fear piracy. The PIU report goes a long way to addressing many of these concerns. We need to implement their findings, and then communicate that Britain is a safe place to trade electronically, as safe as any in the world. Sixth, lead by example.