D iet for a Poisoned Planet enabled readers to make safer food choices. But before they could use the information, they had to know about the book so that they could buy and read it. T he stakes were high. Steinman's book threatened to trip up the careful PR choreography. Make sure that everything even notes to yourself are so stamped.
All conversations are confidential, too.
Please be careful talking in the halls, in elevators, in restaurants, etc. All suppliers must sign confidentiality agreements. If you are faxing documents to the client, another office or to anyone else, call them to let them know that a fax is coming. If you are expecting a fax, you or your Account Coordinator should stand by the machine and wait for it. A fter an informant involved with the book's marketing campaign passed Ketchum a list of Steinman's talk show bookings, Ketchum employees called each show.