I chose Chapter Three because it sketches a larger view of what it means to be a Web designer. But skillful Web design is more than the sum of these parts, and Chapter 3 is one of several places where the book examines this bigger picture. When done right, navigation and architecture are keys to the site's concept. Designers can play an indispensable role in shaping both the concept and the architecture that expresses it. Designers are communicators, possessed of an almost magical ability to express ideas at the multiple levels of the individual visual element, the overall page layout, and the narrative flow of visitor movement.
Designers understand the emotions that can be stirred by the journey through the site.
No other professional involved in Web development is going to approach it in quite that way. Spurred by rapid growth, Web development has become more and more specialized. The great thing about the Web is that anyone with the desire to do so can participate actively in the community, design, or technological issues that interest them. This is not limited to Web designers or even Web professionals. As you work, you keep meeting these people you would never otherwise have the pleasure to know.