AudioNet, a large website, broadcasts traditional radio content from a large collection of sources to a global audience using Internet-based streaming audio technologies. National Public Radio is using their website as an extremely effective and low-cost way of reaching a global audience with their existing programming, which was once geographically limited by broadcast range. Instead of developing individual websites for each of their vertical magazine titles, they created a new online brand called HomeArts. On this website, they draw content from their collective family of magazines and deliver it in relevant and useful ways to an online audience with demographics of its own. Also, the CNN Interactive website was launched to provide more in-depth information about the stories, individuals, and topics reported on during the regular cable news segments.
Audience members can now satisfy all levels of their information needs.
Audience interaction and contributions make this online series significantly different yet complementary to the television series. Another good example comes from Discovery Channel Online. Their innovative use of the Internet is dramatically showcased in an interactive expedition across the Sahara. The Discovery Channel commissioned a scientist to trek across the Sahara with a laptop computer, digital camera, and satellite uplink for Internet access. Students from around the world logged onto the website to see daily journal reports and pictures from the day's expedition.