In seeking to ensure quality of life in our society we cannot use simplistic solutions to resolve complex issues. The Committee for Better TV recognizes in its proposal that there are a number of obligations that should apply to those who have been given free access to the public digital airways. Such obligations are in addition to those that apply to the normal process of running a successful television enterprise. The relationship of technology, management, artists, shareholders AND the interests of the public are interrelated. The private interests of industry cannot be isolated from the public interests of society.
Balanced television is better television.
In our society that which is valued appears to be that which is addressed on television. The National Council of Churches calls for those who have been given the right to use our public airwaves at no cost, to exercise that right as responsible corporate citizens in dialogue with the stakeholders-the men, women and children of American. As an ecumenical association bringing together 35 Protestant, Episcopalian, and Orthodox communions in the United States the NCC represents, through the membership of these communions, some 54 million citizens. In supporting the Campaign for Better TV we do so recognizing that the media play a major role in setting the agenda for what those 54 million people will view on their televisions and thereby come to discuss, or ignore, in their daily lives. Our commitment is for the whole person in a loving and caring society.