A firm who takes the time to understand your business is one who will help you create a viable presence that mirrors your business. This firm should be able to help you formulate your long-term marketing goals, and show you how an Internet presence can help you meet those goals. A good designer will spend time explaining the technical aspects to help you make informed decisions. Proper use of existing resources is key in implementing any new technology. The more you and your staff know about this exciting new medium, the better you can utilize its capabilities.
Content is important in the actual design of the web pages.
The key to marketing in this new medium is to rely on the fact that the health of your business rests with doing what is best for you. Start easy, and as your business grows, your Internet presence grows with you. Your audience will appreciate a site that is updated often, providing them with the most current information about your business. Reputable web site design firms will be glad to refer you to examples of their work. A client list at their web site should provide you with links.