Many of these promotions are open to residents of every other state. The law was challenged unsuccessfully in the courts, probably because of a lack of awareness. I'm a mature adult, capable of making my own decisions. Drinking to excess is a problem for many and probably always will be. Prohibition didn't solve it.
Advertising merely sways the choices of which brand to purchase.
Recently, I was announced the winner of a fabulous trip. Two weeks later, I received further communication stating that due to the recent court decision they were retracting the prize because it was a liquor promotion and I reside in California. But that is far overshadowed by the realization that now all Californians are unable to benefit from these generous promotions. I love to play the games and have a chance to win prizes or claim premiums. Letters to my state legislators and state Alcoholic Beverage Control Board have been unanswered.