This, of course, is easier said then done. There's no question that the consumer is getting smarter and consumer education is having a major impact. But the consumer still exerts little political pressure, leaving the arena of political power to special interests and their lobbyists. No one has been smart enough to figure out how to organize consumers into effective organizations, and to harness there unlimited political power. Everyone is willing to keep trying, but don't expect success anytime soon.
Any individual can help by getting more involved in politics.
You can get involved in many ways, by supporting candidates, by attempting to influence public opinion, and perhaps by running for office yourself.