Credit Hours Course Description Fashion Retailing explores the principles and practices of retail firms. Included in course content is the study of the role of strategic planning and decision making with respect to customers, competition, channel environment, merchandising control, store site selection, store design, promotion and retail operations. Course Benefits Retailing is the place where fashion products meet the consumer. Whether you plan to pursue a career in retailing or not, you will benefit from an understanding of the principles and practices of modern retailers. If you are planning a career anywhere in the fashion industry, you will inevitably interface with retailers.
Designers rely on retailers for information about consumer tastes.
Sales representatives for major fashion manufacturers must understand the goals and objectives of retail buyers in order to provide them with the goods and services that will increase their bottom line. Even if you never work in the fashion, industry, an understanding of retailing will make you a more informed and effective consumer. Demonstrate an understanding of the environment in which modern retailers operate. Explain factors important in decisions that retailers make regarding price, product, promotion and location. Demonstrate an understanding of retail administration and operations practices and policies.