A common metric used to measure how many times a banner is clicked on in relationship to the number of impressions delivered. Desirable Audience Internet users are more likely to be affluent, well-educated, and employed in white collar positions. Interactive Online ads let your customers interact with your company s products and services while gaining familiarity and customer loyalty. The Internet can complement other traditional media campaigns and offer a synergistic marketing approach. Measurable Internet advertising is the most measurable medium.
Advertisers can track the success of campaigns based on a variety of metrics.
The most popular type of Internet advertising is banner ads . Contact us for more information on banner design tips . Jefferson Pilot Communications. All Rights Reserved. Privacy Policy .