Some Critical Incidents. Attract the Customer. The best customers are always in short supply. If we wish to have them as our customers we must attract them in competition with other Knowledge Organisations. The art of marketing the knowledge organisation lies is in making oneself so attractive that the customer comes to us, rather than the other way round.
Customers are loyal to people who have come up with good solutions before.
Whether our organisation has a sufficient level of unique Knowhow . Whether our project team has a sufficient level of competence . What corporate image we have gained from actual work with other customer projects. The customer is an individual and thus also wishes to work with teams with whom he or she feels a mutual chemistry . The customer is also likely to contribute to an increased experience of our own team and the individual's competence levels.