Think about this carefully and answer honestly. Setting realistic goals will save you valuable time and money. The web audience is becoming quite diverse and growing at an incredible rate. Whoever you are trying to reach will affect your on-line marketing efforts as well as the type of content you offer and design elements. You will also need to determine if you will be targeting new prospects, existing customers or both.
Content is key to Internet success.
To attract and keep people coming back to your site - you need to deliver good quality information in a timely, organized fashion. The more people who are aware of who you are and what products and services you have to offer, the more likely they will be to buy. In addition to awareness, companies may also apply direct response techniques to encourage customers to order products or request more information. But don't just dive in. Try out several promotional methods before you decide on the best combination for your products or services.