Marlboro Lights, not Macanudos. 87-octane, not scented lamp oil. Catfish bait balls, not tuna sushi. No wasted time. This means the stop you're about to make is worth it.
Corporate slogans ought to be like that sign.
What they will find on the shelves. It is the sign-off that accompanies the logo. Take this simple test. Give yourself five points for every company or product you can identify from these 10 slogans or tag lines below. All were taken from recent issues of tech magazines.