One, for example, is that you have to switch your focus to customers. Companies around the world will follow this sort of trend, because it's a basic tenet of business today. You have to use cultural differences as advantages. The question is how to use them in Latin America and how to use them differently than in other regions. These stores are huge in the region.
Consumers buy the products and the company delivers the product a week later.
Latin Americans identify success with their kids learning to use computers. Survey after survey indicates that this is the number one reason why they buy computers. ICQ is biggest among kids in Mexico City, where the distances are too huge for kids to connect physically. They do their homework over P2P networks. Mexico, Brazil, Argentina and Chile.