Later, during the Senate trial, a similar appeal went out for volunteer time. Converting these pledge commitments to real action has become a major focus for MoveOn. We a committed to helping supporters remember and to making it easy for them to follow through. Serving as a conduit for these bundled contributions, we allow the donor to make multiple contributions on-line with one simple transaction. MoveOn developed a complete online solution to the processing, transmission, and reporting of these donations, to meet FEC requirements.
Administrative costs are nominal.
This is the first ever case of online bundling. Because the web is such an efficient medium for the aggregation of smaller contributions, this innovation has the potential to dramatically shift the dynamics of political donations, effectively matching the small donor with the candidate. Direct mail is no longer the only way to reach the small donor. MoveOn displayed more than 3000 letters, sorted by state, entered on this webpage. To highlight the breadth and texture of anti-impeachment opinion, MoveOn.org offered a digital simulcast of petitioner's comments on impeachment.