Introduction Marketing 467x is intended to provide students with a broad knowledge of consumers and how they influence the marketing process. Since this course builds on basic marketing principles, you should have taken Marketing 360x, Introduction to Marketing, or an equivalent course prior to taking this course.
Consumer behavior is an exciting and challenging subject.
This course is about people, including yourselves. It provides an understanding about what we purchase, why we purchase the way we do, and how we behave after the purchase. Each of us has spent a substantial portion of our lives observing others' consumer behavior, as well as participating in our own consumer behavior. This course is designed to provide a learning experience equal to that of the course offered in the classroom at Washington State University. Being able to draw on your own experiences as a consumer will make the material easier for you to digest and understand.