It's fun and light, not in subject matter, but in style and approach. She doesn't accept unassigned contributed pieces. Topics ranging from taxes, human resources and cash management to capital markets, legislation, technology, accounting, as well as laws, systems and loopholes, are of interest. An item might be about a new software program that makes financial management easier for execs. And I look at all businesses, small as well as Fortune 100.
Business is business.
She welcomes PR input, but you'll have to prove you've done your homework to get messages and missives noticed. Check the Web site. Pitch with a corporate finance angle. For instance, she says, the news that executive kidnappings are up. Well, that's a big insurance risk for CFOs.