An identified editor has edited the web content. Fact checkers who are named have reviewed the web content. The web site content is objective . The content is free of emotionally or politically charged language. The content is free of bias.
Advertising is absent or minimal.
Linked web pages are relevant. The web site is well designed . Any graphics, art, or multimedia serve a function and are not merely decorative. The hierarchy is easy to navigate, e.g., adequate internal links and forward and backward capabilities. A minimum of scrolling is needed.