Even though Non-Internet advertising typically plays a minor role in bringing traffic to a Web site, it is still a very important factor in the total Internet marketing strategy. An estimated twenty percent of the total hits to your Web site should come from Non-Internet advertising. For the ideal mediation web site, this means ten percent of the hits come from the traditional advertising on TV, radio and print. The other ten percent of the hits come from friends, family and word of mouth.
Businesses place their URL or Web address at the bottom of commercials.
The television commercials are only used to create an awareness of your mediation services, and the Web site provides the detailed information. In effect, the Web site furnishes the prospect with sufficient knowledge to make an informed decision. Regardless of the form of advertising, the Web site needs to have an interactive contact form and a telephone number for the prospect to make contact with you. By using a combination of television and the Web site, a mediation practice or center can reduce the total advertising costs per sale by shortening the length of the expensive commercial. In some communities, there are free spots available on public information cable channels.