List functionality and features that could be added. Prioritize each for the target market or market segments to determine the development of the product going forward. This list will be used in positioning the product. By understanding how adaptable your software is, you can incorporate the necessary elements into your marketing. You could say you are selling music, or an experience, or a feeling, or yourself.
CDs give a professional, polished impression, and it is the media of choice for music listeners.
Everything you do should be done with the end result of selling CDs.