I may not care much about Indonesia, but if my priest does, or if the mayor of my city does, then I may as well. This is why advertisers use celebrities to endorse products, and why marketers solicit testimonials from clients. They are borrowing credibility to build trust. Use peer pressure. Show how people just like the reader are doing something.
Conformity is a powerful motivator.
But remember that some people aspire to different peers. Many working-class Britons vote for the Conservatives because they want to emulate traditional, wealthy Tory supporters. Think in terms of symbols and words. He used symbols and words that appealed to people s hopes and fears. But remember that your audience must view these symbols the same way you do.