For a single sheet design, type and images are easily positioned vertically to ensure an even amount of space on either side of the design to achieve balance. When positioned evenly across the horizontal axis, the elements appear, to the eye, to actually sit lower down on the page. Regardless of the design style of work that is to be produced, Optical Centre must always be carefully considered during the initial design stages for a printed piece to work successfully. The choice between them profoundly affects the layout and feeling of a design. The selection of which is the more desirable should be based on which of the two is going to achieve the result you need to get a particular sort of information over to a particular readership.
Any symmetrical layout is likely to produce a more static, restful design.
However, because a centred layout is so static, it is very easy to make it pleasantly innocuous but boring. Formal balance is pleasing but uninteresting Nevertheless, the general tone of the centred design is restrained and formal. It can be used to advantage in advertisements emphasizing quality, and by businesses whose position in the community is one of trust. This method of balance is also acceptable if you are publishing a novel with which the reader is going to relax quietly in an armchair, but it is extremely difficult to make such a layout visually interesting. Asymmetrical One of the major advantages of an asymmetrical layout is that it allows for the more dynamic use of white space.