They can also appoint a TV marketing company as their agent. A specialist in TV marketing in Fuzhou is Quanhuini. These unbranded products, which are novel and unique in their designs and functions, are not available in the local market. Most of them are imported, mainly from Taiwan. The strategy of Quanhuini is to advertise its products during off-peak hours on Fujian's television channels, such as Southeast Television and Satellite Television.
Consumers place their orders by phone and remit payments to the company's bank account.
After receiving the remittance advice, Quanhuini delivers the goods by post and occasionally by hand to the purchaser. Goods of inferior quality or with poor packaging may be returned within seven days, and one-month free maintenance is offered. This practice of demanding cash before delivery eliminates the risk of any payment default. The biggest of the 16 TV marketing shops in Fuzhou is Fenghai. There are more than 600 such companies nation-wide.