The ADD coach has the knowledge, listening skills, and ability to explain the complexities of ADD in simple language they will understand. The improved understanding the coaching relationship brings to the client creates a new awareness that explains their underperformance in the past. It simply was a function of their unique ADD brain wiring. The coach provides them with evidence of their unique style and where it has produced successful results.
ADD is paradoxical and situational.
The ADD coach can explain why in specific situations their ADD challenges manifest, while in others they don't, i.e. The client can sustain focus with the completion of a specific task or can read a book for 45 minutes. However in other situations they fall asleep or daydream. The ADD coach helps to identify these paradoxical situations so that the client can be coached around prioritizing and focusing their energy and skills for the appropriate tasks. The ADD coach partners with their client to identify different attentional challenges that can occur in a variety of situations.