Give them reference lists, and facts and news, and op-eds and in depth analyses that reflect your point of view, and they will keep coming back for more. Give them works of art they can appreciate and information that will help them cope with the Internet and jokes to make them laugh and sports scores. Most important make sure they remember your name. People have different interests, so you can attract a variety of people with a variety of web pages - politics, jokes, technical hints, religion, art and music, pages for kids and pages for senior citizens. Make especially sure you do not give people the wrong impression - that you are pushy or that you are making a business out of your cause.
Advertising There are many sites on the Web, all competing for attention.
You must take care to advertise your Web site on the web, in newspapers and by word of mouth, and by getting others to link to you. Most people find most Web sites through search engines. If your Web site isn't listed, or it isn't in the first page of sites retrieved by one or major search engines, nobody will come to it. If it isn't listed, read what you can do about it below. This may sound silly, but make sure people can read what is written at your site.