This is especially true of a membership organization whose communication channels to members come from 79 separate auto clubs. We request that the Commission allow flexibility in the methods by which organizations are permitted to issue disclosure notices. Notice Through Member Publications. Each club is required to publish a member publication at least 4 times per year. Some clubs in fact publish their member publications 10-12 times per year.
All households receive the publication by mail as part of their membership dues.
AAA publications are valued by members, and our research shows that readership is high. Envelope stuffers, by contrast, enjoy notoriously low readership. Accordingly, AAA member club publications are the logical place for notice to be given in a format that members are most likely to actually see and read. An annual notice provided in some other format would add to the cost of serving members and may fall short of the desired objective. The cost of existing club publications must often be subsidized beyond the advertising revenues received.