Add a discriminating word or a phrase. As before, the before query is ambiguous. Adding baseball makes the query less ambiguous. Capitalize when appropriate. For example, without capitalization, wired could refer to electrical cables and not Wired Magazine.
Capitalization reduces the ambiguity.
Be sure to place a comma between unrelated capitalized words, since CIO search treats adjacent capitalized words as if they formed a single phrase. It is always a good idea to capitalize proper names. The after version above does both. Use a field specifier. See Special Searches for more information on field specifiers.