Break the elements of your plan into small increments. Make each step so small that there is no question of your being able to complete it. Set milestones for each step and deadlines for each goal, and be realistic. Or once a month, organize resource materials in a directory. Keep a running log or diary in order to maintain an awareness of progress.
Daily progress is essential to success.
If the goal is to find out what is new and available in audio visual equipment, then log the phone calls to various AV companies and create a resource file. Develop a new set of work habits or rituals for the new things you are adding to your job. This is a good way to insure that a new skill or approach becomes automatic. Read one article each day from a trade publication. Read something as simple as an ad to get a feel for the customer service words used.