Assessment is by tutorial essays, presentations and 3hr examination. Prior permission should be obtained by those planning to start in Lent term. This course begins in October. It is suitable for January entry, but interested students are urged to enquire early about recommended preliminary reading. This course introduces students to the ideas and methods which are unique to direct marketing.
Assessment is by group presentation and by examination.
This course provides an awareness of the ways in which the social sciences can aid our understanding of individual consumers. Current research in consumer behaviour will be examined and its relevance to practice assessed. Assessment is by essay, presentation and examination. This course begins in October. It is suitable for January entry, but interested students are urged to enquire early about recommended preliminary reading.