And contractors trying to get in on the boom harbor misconceptions that can result in job failure and unhappy customers. That's what they want. The problem is, unless someone maintains that deck every year, it's not going to look like that picture anymore.
Decks take a tremendous beating.
A deck needs to be at least checked and touched up yearly. Anyone who promises something more than that is making a mistake for themselves and the consumer. It takes the burden off the homeowner. Those cracks become larger and elongate. The deck becomes very rough and full of splinters.