It is your job to pull them in with antics in your ad such as identifying an amazing location or lifestyle. Specify any exciting new endeavors your company is undertaking and detail the career opportunities that will result. Ensure confidentiality, as the passive seeker may not want anyone to know they are seeking employment. Take advantage of the additional space online ads provide. Traditional print advertisements restrict employers with high costs and limited ad space.
Advertisers compensate with abbreviations and short copy.
Online job advertisements are different in that they allow employers to maximize the cyberworld's unique and spacious properties. Without space limitations, online advertisements should include complete, detailed and unabbreviated copy that will attract the attention of more qualified candidates. Compose the ad as if you are trying to sell a product or service. Online job postings should reflect this by promoting the best features of the position and company. Be sure the ad considers the candidates' needs first.