They lose sight of the purpose and content when faced with a blank screen and the potential for dazzling visual display. While there are some outstanding examples of text only sites on the web, for most business sites it's still true that you need images, however simple or elaborate. It is still painfully slow for many readers to browse. Be considerate of your readers, and they are likely to come more often and stay longer. Here are some ways to make your graphical pages load faster.
Content is king on the Net.
People return again and again to helpful sites that teach, entertain, provoke or answer questions. Keep sentences and paragraphs short and lively. Use text as much as possible. Keep your files small and make use of hyperlinking. Minimize the number of graphic elements per page and reuse them as much as possible.