They call The Powell Group and we place an insertion order in The Cattle Connection. Then, we distribute the insertion orders, the film, handle the billing and all the associated responsibilities. The Cattle Connection is certainly a vital part of The Powell Group s success. Selling product ads in the consumer mail order catalogs is unique. The Powell Group was one of two or three companies in America pioneering such media sales 12 years ago.
Catalogs are a singularly important medium.
They allow an advertiser to reach a massive yet very specific target audience. It is not unusual for catalogs, such as Cabela s, Orvis, Dunn s, Overton s, Camping World, etc., to have an annual circulation that exceeds 40 million copies. These numbers are enormous by any standard. If Polaris All Terrain Vehicle s marketing strategy is to reach as many outdoorsmen as possible in a print environment, then catalogs provide an excellent method. The Powell Group takes pride in the fact that we generate more advertising sales revenue per year for our respective catalog clients than do all the other catalog advertisers.