In this manner you can fill out some of the weaknesses in your resume. By that I don't mean lying or stretching the truth. I hope you can see how my technical writer example used a creative approach to showing potential employers that I'm a superior candidate for employment. I chose technical writers in the example because I, perhaps inaccurately, perceive it as a rather non-glamorous specialty. Despite the lack of glamour it could be quite straightforward to create a website that clearly suggests a high level of competence.
Creativity is a great asset to have - it helps in almost any career.
Your website can demonstrate that you are creative. It can also demonstrate your communication skills, technical proficiency, resourcefulness, and give a sense of your personality. Note that these are all things that are hard to successfully demonstrate in a print resume. His advice is as applicable to this idea as it is to selling merchandise or services online. I know you won't regret purchasing this comprehensive yet inexpensive guide.