And one wonders why commercial online services keep their ads so subtle these days. Of course, I can never keep all the bureaucratic layers straight in these complex joint ventures. In fact, even better. It's a great way to get more money from one of your parents by selling them ad space. Everybody's chasing the Internet advertising dollar.
Advertisers are in a quandary.
Studies show that homes with Internet access record diminished TV usage. If the most popular of mass media can't hold eyeballs against the Internet, then advertisers must chase those eyeballs onto the Net. And the Net, of course, offers some advantages to advertisers in its ability to target user interests dynamically. If people are willing to pay for information, they're probably willing to pay for something else as well. One concern does arise.