It's an e-business win for both sides of the transaction. Like MicroStrategy Web, MicroStrategy Broadcaster integrates seamlessly with the data warehouse of customer information. Based on changes to the data, MicroStrategy Broadcaster automatically sends personalized maintenance reminders to vehicle drivers through Web, wireless, and voice technologies. Instead of sending postcards, GE Capital Fleet Services can now proactively send an electronic page directly to drivers, reminding them to renew their registrations, pay their moving violations, or rotate their tires. Whenever the data warehouse indicates a vehicle has gone more than 3,000 miles without an oil change, for example, MicroStrategy Broadcaster generates and sends a reminder.
Benefits are obvious.
A postcard can get lost or thrown in the trash, and it costs money to send repeatedly. Electronic pages are cheaper, and unless a driver tosses company property in the trash, he'll get the reminder until the service is rendered. MicroStrategy Broadcaster also affords GE Capital Fleet Services the opportunity to influence driver behavior. With maintenance reminders, for example, the company can include an e-coupon for services at specific garages. E-coupons enable beneficial strategic partnerships with service providers.