Presskits - CCS helps plan presskit content for new product introductions, as well as for distribution at tradeshows and other media events. After interviewing key spokespersons and conducting research using other sources, we write presskit news releases, technical backgrounders, fact sheets and beta site customer testimonials. CCS can also handle presskit production and distribution. Multi-source stories can be used to showcase a trend in the industry or validate the acceptance and widespread use of a particular technology. Speeches - CCS writes speeches for events, conferences and symposia.
Content is based on interviews, research and strategic positioning goals set by the presenter.
CCS can coordinate visuals with text development. Technology Backgrounders - In conjunction with the introduction of new products and technologies, CCS will write a backgrounder to outline the technology's development and explain the significance of the new product being announced. Writing testimonial articles is our specialty. We travel to a customer site to conduct in-depth interviews that result in articles featuring the customer's honest feedback about your products and technology. Environmental photographs are taken of the product or technology in action.