A little virtual travel is a tonic this time of year. The Florida Keys are a nice contrast to the sheet ice and snowplow piles outside our northern windows. The designer has resisted the temptation to overuse the usual tropical pinks and turquoises.
Ample use is made of local artistic talent.
Tasteful is an almost unheard adjective in discussing the web these days but in this case its perfect. Snorkeling, diving, eco-tourism, fishing are all covered in a similar manner but that's not all there is to the keys. I n fact the site is so non-commercial, its hard to figure how the money is made. There are no screaming blinking credit card ads rolling at you. How they do it is, under each category of activity or subject a list of related businesses is provided.