On Air is a weekly radio show, co-hosted by Newsweek Senior Editor David Alpern, that previews major stories from each new issue of the magazine, with newsmakers and Newsweek correspondents. Compare the information reported on the radio with what you read in the magazine. Use the chart at the bottom of page 56 as part of your answer. Divide into groups of four, with half the groups portraying an integrated empire, and the other half representing a lone network. Develop strategies to help your company maximize profits and remain competitive.
American democracy is based on the flow of information and ideas.
Hold a class debate, with one side arguing that vertical integration will enhance the flow of ideas, and the other arguing that it will impede it. Divide into pairs, with one person discussing why he or she would want to take part in a Phase III trial, and the other explaining why he or she would not. As a class, make two charts based on your conversations, one that gives the benefits of participating in the trial, the other that gives the drawbacks. Discuss which is more persuasive and why. Hold a class debate, with one side arguing yes, the other no.