Don t try to do a cheap imitation of what they re doing, but, instead bring your own personal stamp to it. Bring something new and fresh to your own product or service. Spend the money to bring your business to the level of your competition. It might be as simple as changing your display or as complicated as implementing new technology. Find something to celebrate.
Customers love celebration.
Hold a carnival with prizes. Yes, those tee-shirts with your logo again. Maybe it s your fifth anniversary in business. Send a letter, together with a discount certificate, to your customers announcing your good fortune. Our financial advisor sends an annual letter of congratulations on the performance of our stocks, while noting, of course, his own role in selecting the stocks.