At the general secretary's request, Dave Vanderwel agreed to chair this task force and facilitate these discussions. In its meetings the Communication Strategy Task Force reviewed existing communication efforts within the denomination and affirmed the findings and conclusions of the April 1999 GSC report. Denominational communication needs to be mission-focused. We need to articulate a common message based on the RCA Statement of Mission and Vision. The leaders of the denomination need to determine and articulate that message, and our communication efforts need to support and reinforce it.
Denominational communication needs coordination.
We need a structure and a strategy in which decisions about allocating human and financial resources can be made. With all the competition for the attention of denominational members, we need to have a coordinated way to set priorities in order to maximize our communication efforts. Some form of accountability and authority for focusing our resources on what is most important is also necessary. Denominational communication needs to be consistent and complementary. We need a strategy that links various communication vehicles together as distinct parts of a whole in a way that respects individual needs while building denominational identification.