The information on this website is not a substitute for diagnosis and treatment by a qualified, licensed professional. Over the past decade, a loose-knit group of environmental activists, progressive business people and government officials has developed a new concept for sustainable living. Instead it is a holistic way of looking at how our design and consumption of products is causing severe ecological problems.
Clean production offers a way to reverse our current non-sustainable use of materials and energy.
Clean Production begins with a systems look at material flows in society. It also questions the need for the product itself. Often the service that the product provides can be supplied by other means, using less consumption of materials and energy. Similarly, good reliable public transport is more efficient than cars because it moves more people with the same amount of resources and energy. Better still, we can redesign our systems of habitation to be even more effective.