This column will introduce you to the best IP products in terms of impact and profits, explain how you can create them, and give you tips on how you can earn money from them. To those who don't know you, they will now. To those who do know you and are acquainted with your product or services, you are giving them a value added opportunity. To those who are with your competitors, they are reminders that you still care and would welcome them back with open arms. The following list should set your creative and informational juices flowing.
Competition is swift, but a good writer is always welcome.
Everyone can benefit from learning about skills, training techniques, inter-personal relationships, client management, visibility marketing, smile training, stress management, lead generation technology, and a list of hundreds of other topics. Whether you write a column for one newspaper, magazine, or ezine, or you syndicate it, columns are a great way to announce your expertise to the world and keep your expertise in the front of the mind's eye. The advantage to writing articles is that once the information is written you can always repackage it to a book, a Special Report, an audio series, or a seminar. A special report can be as short or as long as you want it to be, and you can charge as much or as little as you want to, depending on what the market will bear. Sample your database.