Doing so is cheaper, allows for a worldwide audience and is relatively easy to set up, said Doug Dimmel, public relations director for the company. We believe that AM and FM radio will be around for quite a while, but if people start getting most of their information and entertainment from the Internet, that will impact traditional stations. Kansas City radio stalwarts also are broadcasting on the Web. Entercom Communications Corp. broadcasts five of its eight radio stations in Kansas City on the Internet. As an increasing number of people sign up for broadband and DSL Internet access, Wilson said, Internet radio would continue to grow in popularity.
Cost can be a big factor in choosing Internet-based radio over traditional radio.
We also don't have the cost of land for a tower. The majority of our costs are in our computers. Entercom's Oliver agreed. Internet radio also offers stations the option of simultaneously broadcasting primary programming in several different cities with commercials and newscasts that reflect the local market. Travelers and people who have moved to other cities can listen to us wherever they go.