According to a survey conducted at the fair, most of the exhibitors were satisfied with the quality and number of visitors. As the advertising capital of Asia, which ranks third in the world in terms of per capita advertising expenditure, Hong Kong is helping international players to tap into the China market and vice versa. Our exhibitors from the Chinese mainland are particularly aware of this. The China Media Pavilion, which comprised 58 exhibitors, was the largest pavilion. General manager of Radio Guangdong Wang Shaobing emphasised the contacts she made with advertising companies.
Advertising is a major source of our income.
We have established useful contacts through the fair and we are entering into substantial deals with business partners. Similar mergers have taken place elsewhere in response to the keen competition among mainland media. MarComAsia has provided a useful opportunity for our group to get into contact with new clients, thus sharpening our competitive edge. The fair also played a significant role in enhancing partnerships between mainland China and Hong Kong media. Partnerships of this kind will surely benefit both partners and open new sources of advertisement.