Marketers must be aware of ethical standards and acceptable behavior. Since these three groups almost always have different needs and wants, ethical conflicts are likely to arise. Second, an ethical conflict may arise when one s personal values conflict with the organization. In either case, a conflict of interest is a possible outcome. An example of the first type of conflict is the tobacco industry.
Cigarettes have for many decades been a lucrative business.
So, cigarette and tobacco marketing have been good for companies and good for the tobacco industry. Many thousands of people around the world are employed in the tobacco industry. So, the world economy has been somewhat dependent on cigarettes and tobacco. However, cigarettes are harmful to society. There is documented proof that cigarette smoking is harmful to health.