Again, audience plays a large role in creating an appropriate identity. The trademarked bottle shape and color make them stand out amongst their many competitors. They have also successfully translated this identity to the Web. A good example of using a new medium to get user feedback, before committing to changes. The design and placement of objects should also take page dimension into consideration.
Computers have the ability, or often inability, to display information in varying resolutions.
One should always design, while keeping in mind, lowest screen resolution to ensure that all visitors can access and view the site. Site landmarks, including key navigational features should fit within the 640 X 480 screen resolution. Different browsers also have different default sizes. Again, you should design for the smallest size. The dimensions of the smallest default browser are 595 pixels wide by 295 pixels high.