Buy stock in the firm and read the shareholders documents they send you. Review the firm's ads and PR to help understand their message. Get a telephone directory and organization chart of the firm and study them for power and relationships. Sit in on the firm's product demonstrations. Ask to see the firm's college recruiting or orientation tape.
Conclusion Be creative.
Try especially to reach sources your coworkers would not have reached, to obtain more information faster. Estelle M tayer is president of Competia. Competia is North America's leading consultancy and training organization for senior executives and analysts in Strategic Planning and Competitive Intelligence. All rights reserved.