Choose your Road. For most modern Vampires, this will be the Road of Humanity. Choose your Virtues. See the Laws of the Night Revised for details on this. Base willpower is determined by your courage rating.
All vampires get a free courage trait.
If you are Sabbat, you may purchase Status. Camarilla Status will be determined according to character concept. Because of the glacial approach that the Camarilla takes towards awarding prestige, it is u nlikely that any character's status will change during the Chronicle. Any situat ion in which it would do so will be managed by the Storytellers. The Sabbat, ho wever, is another matter entirely.