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Advertisers have more creative and efficient opportunities to build their brand then ever before.
More media buyers are including online advertising in their media mix because the online media audience spends more time online, is well-educated and earns higher incomes than the traditional media audience. They research products and make more brand decisions online. Online advertising is more than banners, buttons, clicks and hits. Lightningcast allows advertisers to deliver the same high quality radio and television branding messages in entertainment programming on the Internet. Plus, those ads reach the premium online audience with incredible efficiency.