We will see a move by distributors to be keepers of information to maintain brand equity. Amongst changes, swine practitioners cannot forget the importance of maintaining a leadership position in their industry through politics. Veterinarians carry the highest credibility with animal production, care, food safety, and other topics. He stressed the importance of explaining issues in layperson's terms to help politicians understand an issue and studying the issue for all it's worth, paying attention to weak points the opposition may find in your argument. The message must be honed, accurate, and truthful.
Credibility is key.
The swine industry often must face scrutiny from the community. Margaret M. Prahl, a defense attorney, encouraged practitioners to use persuasion to their advantage. Passion does convince people. This may be why animal rights activists win empathy, often using inaccurate or incomplete information. When lagoons leak or the industry falls prey to animal rights activists, Lois G. Britt, public affairs vice president for Murphy Family Farms, pleads with veterinarians to step to the plate and pitch for public image.