The CD-ROM provided with the New Product and Brand Management textbook can also be loaded on your own personal computer at home or in your office. You should be able to run most the analyses needed in this course with this CD-ROM based package. The written assignments in this course consist of analytical and managerial interpretation of the results of techniques that you will learn to use in this course. For example, you will learn how to generate perceptual and joint space maps that can be used as an aid in positioning new product offers. You will then need to interpret the analytical results and make recommendations.
Assignments are to be typed and handed in at the designated dates.
In addition, the class discussion of the related topics will center on your results. Therefore you will have to be prepared to present your findings and recommendations orally to the class. Our class this semester is being held at Amherst Center. Amherst Center is equipped with excellent multimedia equipment. PowerPoint can be used to create an outline of the points you wish to make in your presentation.