Keep graphic file sizes down to a minimum. Experiment with different color pallets and image sizes to shrink the overall data footprint down as much as possible. Animation overkill Another newbie pitfall. Animated images are cool and you can really do a lot with them. But in the real world, they should be used sparingly.
Animated images can take up quite a bit of bandwidth.
If you use them, only use a few, and make them as small as possible. Linkus interuptus Broken links are the scourge of the Internet. Keep them penned in at all times by specifying their width. Otherwise, they'll expand to whatever they want and gallop all over your beautiful page. For some screwy reason, some webmasters believe that the web should be like television.