The primary goal of Culture Change Coaching is to provide ongoing telephone or video conferencing support to those carrying out culture change initiatives. Successful culture change frequently requires an outside perspective. A coach who is trained in cultural analysis and change can recognize norms, values and support systems that have become invisible to those working in a cultural setting. Furthermore, Culture Change Coaches can draw upon the wisdom gained in past culture change projects.
Coaches can also be useful in helping to set meaningful goals for the culture change initiative.
Features Coaches work with the individual or team responsible for leading the culture change effort. Initially, it is most helpful to schedule weekly Culture Change Coaching sessions. The dialogue is organized around the framework described in The Culture Change Planner . The coach then works with designated organizational leaders to determine the best strategy for carrying out the culture change plan. It is recommended that those seeking Culture Change Coaching first host a Culture Change Leadership Seminar .