A classic example of improper use of color is the EuroDisney debacle. Disney executives chose purple to be a predominant color in the EuroDisney logo, not realizing that this color often symbolizes death in Catholic Europe. As a result, the general public was not enthused. When choosing a marketing strategy for your web site, carefully evaluate who your audience is. Psychology Psychology is closely tied to Symbolism.
Color can convey warmth, weight, etc.
A web site advertising hot air balloons will generally not contain large amounts of black. Black and navy blue are heavy colors. Implying that your company's hot air balloons are heavy is not a good idea. Lighter, vibrant colors such as yellow and sky-blue are more appropriate. Yellow often conveys a feeling of warmth and could work well on a web site promoting an island vacation spot.