Brewed More Articles . . . It's about time. Well-established offline brands have a tremendous advantage in cyberspace, even if their online presence has so far been marred with snafus.
Brand marketing is based on owning a position in the mind of the consumer.
The entrenched brands dominate mind share and will continue to, regardless of the numbers. For Amazon, this deal amounts to an admission that it cannot extend its brand name across all consumer merchandise and packaged goods. Online commerce isn't as easy as it appears. Amazon has a real competitive advantage in its website development, fulfillment and customer service.