Some law firms run ads to promote their URLs in publications like the National Law Journal. Others run such ads in publications likely to be read by businessmen. Before we get too carried away with ad campaigns, let s remember that ads are not cheap. If you are already running ads, however, you definitely want to be sure that you get your URL into the ad. Another benefit to this approach is that by checking your Web page traffic you can get a good idea of the effectiveness of a new ad.
Ads really aren t cheap.
Many attorneys write columns for local papers and such. These articles should contain the Web site address. This will encourage anyone interested in the article to read further and go to the Web site. Assuming that you retain the copyright to these articles, they should also appear on your Web site. Instead of your material being paid-for ad content, try to become free editorial content for publication.