Frankly, it's worked out better than we thought. Everything has been against it. Every afternoon newspaper has croaked. And to go in, as they say, at a price point that's called zero, you really have to rely on our advertisers. And we're very pleased with the way it works.
Circulation is important mainly to attract advertisers.
You get a lot of updated business news, both market news and business related news. Occasionally there are things that happen in sports. You get a handy entertainment and movie guide. You get the cream of the gossip. Because they already know the Daily News.