Now that you have eliminated 50 percent of your financial statement alternatives, let's look at the composition of each statement so that we can further limit our alternatives. They are from your general ledger. By classifying your question under one of those four areas, you can effectively eliminate 75 percent of the income statement. Now you can set about finding the answer to your question. My question is about advertising.
Advertising is about profit and loss.
Set the balance sheet aside. It is not income. It is not cost of my product sold. Therefore I can ignore the other three parts of the income statement and concentrate on operating expenses. With two simple questions you can narrow your search down to a single part of a financial statement.