To order, call 800.AHA.2626 and ask for item 136414 or click here to order online.
Discounts are available on group purchases.
There are any number of reasons why a marketing plan will succeed or fail. Some are very obvious and tangible. Others are far more subjective. For example, if the strategic plan places a strong emphasis on supporting the development of a strong primary care physician base in outlying markets, the market plan must recognize this direction and provide appropriate support, such as research and target advertising. As another example, say a hospital's master facility plan calls for the renovation of the OB area beginning in 6 months, to last for a period of 12 months.