The public is welcome to attend the free seminar, a presentation of the Center for Chinese Studies in the UH School of Hawaiian, Asian and Pacific Studies. Nancy Wong's research specialty is cross-cultural psychology and consumer behavior.
Cultures differ in the extent to which cooperation, competition, or individualism is emphasized.
In general, Chinese people maintain deep relationships with a narrow group of people whereas Americans favor less intense interactions with a wider group of people. Wong's study examines emotional responses from multiple perspectives representing different psychological distances in two cultures, Chinese and American, and tests for differences in emotional intensities across perspectives.