Rice plays a small but important role in these segments of the food industry, and there is potential for growth. Standard confectionery crisped rice is common in chocolate bars.
Crisped rice is used primarily for crunch, texture and bulk.
Crunchy ice cream coatings can include small-crisped rice or densified rice pieces, which stay both crunchy and intact during processing. Crisped rice or densified rice is seen in marshmallow crisped-rice treats, granola bars and nutrition bars. Granola and nutrition bars may opt for cereal-style crisped rice to add bulk or densified rice for more crunch. Chips made with rice flour absorb less fat during frying. Baked or fried chips made with 5 percent to 10 percent waxy rice flour incur less breakage during packaging.