Young consumers are a giant force in the American marketplace, with plenty of disposable income and a culture that prompts them to spend it. Manufacturers invest billions each year to develop new products and services for them.
Advertisers spend billions more to build brand recognition and loyalty.
New this year will be the active involvement of young people on many panels. For the preliminary agenda, click here. About 300 people are expected to attend the conference, to be held at the Hotel Royal Plaza, located at Walt Disney World Village in Lake Buena Vista. The League offers scholarships to many conference participants who might not otherwise be able to attend. Such scholarships, which defray participants' conference registration fees and a portion of their travel and accommodations costs, are underwritten by generous sponsorship gifts from businesses, associations, labor unions, and foundations.