And if you are not prepared to embrace change, to cannibalize your own sales and to disintermediate your own intermediaries, somebody else surely will. Online retailers need to stay sharp.
Customer needs, perceptions, and experiences rule.
Overcoming the barriers can be daunting. One company can help you do it all. One major book retailer ships 20,000 units a year to the United Kingdom alone from website hits without any marketing. A small golf merchandise company receives 1,000 hits a month internationally -without any marketing. Western Europe is a hotbed of e-commerce activity whose total volume of transactions is likely to equal or surpass the U.S. within two years.