The findings suggest that when environmental risks are reduced, the company becomes a more attractive investment to potential and current stockholders. Click here for the Press Release . Establishing a strong environmental image can help attract environmentally conscious customers and create pressure on competitors. This image must be carefully marketed to receive these benefits. Employees see ISO 14000 as good for their organization and for them personally.
Companies can receive credit for existing systems and accomplishments.
In Europe, Japan and other Asian countries, car manufacturers are continuing to implement and register to ISO 14000. These customers could be the ultimate consumer or industrial customers. As large, multinational manufacturers register to ISO 14000, they may favor suppliers with ISO 14000 registration. Workers may be attracted to a company with a plan to protect the immediate work environment and the surrounding community. A company's products may appeal to customers seeking green products.