No individualism or individual style, voice, expressive identity.
All signifiers circulate and recirculate prior and existing images and styles.
Subjectivity constructed for us in the rhetoric and advertising of the information economy. Advertising serves not so much to advertise products as to promote consumption as a way of life. The propaganda of commodities serves a double function. In the second place, the propaganda of consumption turns alienation itself into a commodity. It addresses itself to the spiritual desolation of modern life and proposes consumption as the cure.