MMA is comprehensive with its marketing programming and offers students information and activities in direct marketing, retailing, and marketing management. The JMU American Advertising Federation chapter is open to all JMU students who wish more experience and information about careers in advertising. The AAF chapter on campus offers opportunities to attend various speakers, seminars, conferences, ad agency tours, ad competitions, and hands-on experience in the field. The club is housed in the School of Media Arts and Design. Mu Kappa Tau Mu Kappa Tau is an honorary marketing fraternity for those with high scholastic records.
Admission is by invitation only.
The club invites speakers and engages in joint programming with other JMU student organizations.