Additional offices are located in New York, Chicago, Dallas, Atlanta, and Los Angeles. In 1994, Arbitron formed a diversity leadership team consisting of employees from across the company with Steve Morris, President of Arbitron, as the Champion, and Jacinta Marshall, Senior Consultant, Organizational Effectiveness, as the team leader. The mission of this team is to create a culture and environment where the diversity of the employees is acknowledged, appreciated, and cultivated for the good of the organization as a whole. Through a series of initiatives, Arbitron is beginning to reap the benefits of their approach and outlook toward diversity. Recently, Steve made the following remarks.
Differences are important.
We need to cultivate these differences. We need to understand these differences and turn them into strengths. Steve has three major reasons for training his employees in diversity awareness and starting other support initiatives and activities. First, on an intellectual level, Arbitron measures local radio audiences. That market is continually redefining itself with new radio formats addressing emerging segments of the population.