This is done in a logical sequence including assessing export readiness, market selection, use of intermediaries and specialist issues such as export finance and trade fair participation. All cases offer a managerial focus and have been successfully used in both university level business courses and in short courses for practising managers.
Cost includes postage and taxes.
The Trade Primer has been designed to meet the needs of agri-products firms in Atlantic Canada who are interested in exploring the export market. The Trade Primer is a learning too you can use to assess the export readiness of your organization and take the first steps to successful sales outside of Canada. Cost includes postage and taxes.