Labs See Today's Lab Assignment Nature of the Marketing Research Lab Labs will be conducted every Monday and Wednesday afternoons, except where noted below. Labs in the first few weeks focus on computer-assisted information search.
Attendance is mandatory for all labs.
As the labs are intended to expand on the material discussed in class, there may be occasional alteration to this schedule to facilitate additional material coverage. For the purpose of learning coding technique and creating a small database for in-class demonstration, your instructor will provide each student with a coding sheet sometime in October. The student will fill out the coding sheet by visiting a number of pre-selected websites and recording data about those websites. Collection of the data will count for 50 of the 150 points given for lab.