Get the biggest sign you can. Tell the public clearly what you are selling. Travel, Gifts, Pets, tell the products. Both your lease and the city ordinances will have limitations regarding your signs. Avoid streets with dividers or one-way traffic.
Customers prefer stores where the parking is in the front.
Know where your competitors are located. You can get the names and address out of the Yellow Pages. Find out what your competition is doing and how they are doing it. These are the big national stores in a mall or shopping center. The closer your business can be to a generators usually the better it is.