Idea Judy Ryder explains the steps involved in getting one's product licensed by a manufacturing company. Be creative and unique. Companies are looking for something they have not seen before. Make sure that your product can be patented. It may be useful to do a patent search in order to ensure that the idea has not been done before.
Companies are weary of rip-offs.
Choose a company where your product will be put to good use. Sometimes this means that the most well-known company may not be the best choice. Carefully consider the company's product line. Do extensive research on the company you are targeting. Actively seek inventor information.