This translates in customer benefits by being able to purchase product in much less time. The result is customized products comparable to those offered by specialized suppliers but at competitive mass market prices Personalized products and services As suppliers are closer to their customer they are able to gather detailed information on the individual needs of the customer and can then tailor products and services catering for these individual needs Quality of service eCommerce has created a global market with all suppliers competing for business. It brings suppliers closer to the customer. The customer benefits to the extent that the quality of the service offered is improved. It is only limited by the coverage of computer networks.
Customers can select from all potential suppliers regardless of their whereabouts.