Marketing a Litigation Practice Litigators are different from all other lawyers, and lawyer Joseph A. Gerber of Philadelphia details how litigators can bring in business. Read the transcript, edited by Lou Ann Pfeifer, of his classic speech at a Legal Marketing Association conference, covering eight reasons why marketing is essential, and what clients secretly want. One of the Brobeck ads depicts a glider flying past a giant flower and a woman in a red trench coat standing in ankle-deep water. Just as the glider is about to plummet into the water, a giant hand wafts it back into the blue sky. The firm lives it.
Clients love it.
Prospects want it. The competition fears it. It not only is relevant, it is essential. Read Valerie Iola LaBoy's report from the NYC Chapter of the Legal Marketing Association. The firm got these remarkable results by starting eight years ago to focus intensely on the RFP process.