Companies that battle for market leadership in fast service will win only if they deliver the best value to their customers. You must first determine if offering fast service will really in the long run be cost-effective and produce significant profit. Once you have reached the pinnacle of success and achieved market dominance through either lower costs, faster service, or customer responsiveness, expect that your competitors will attempt to copy your formula. You can never sit back and admire your victory. Keep topping your OWN successes, and stop worrying about your competition.
Customers expect fast, convenient service from every industry.
If they do not receive it they will go elsewhere. I will not continually frequent a fast-food restaurant if it takes me 15 minutes to obtain a order for french fries. I am however, very very leary of a professional service such as a physician, counselor, lawyer, or accountant that promises quick solutions to difficult or technically-intricate problems. One of the worst mistakes that any business can make is to be all things to all customers . You must choose your customers, narrow your focus , and customize to dominate your market.