Compare a week's worth of Pittsburgh two competing newspapers, the Pittsburgh Post-Gazette and the Tribune Review. If possible, interview a subscriber of each newspaper and have them explain their interest and loyalty to each paper. Make a list of at least eight magazines you see displayed on a rack at a local store or newsstand. Find out the demographics and psychographics of the audiences of at least three contrasting magazines. Interview three people who regularly read the three magazines and determine the relationship between the magazines they read and their lifestyles.
Columnists prompt more letters to the editors than any other editorial employee.
Compare and assess the work of two different newspaper columnists in local publications. Read several columns to determine their style, format and ability. September 23 6. Make at least one of them an AM station. Analyze the talent, programming and play list, as well as the audience you believe they are reaching.