They keep records. Floros said that the office identifies every new item that hits the marketplace and collects data on it. That equals 8,000 to 10,000 new items a week, he said. Eventually, all this data is converted into insights about the products and customers of ACNielsen's clients. Floros said that clients can get information on a national, regional or organizational level.
Clients can tailor reports to their own geography.
Floros said the principal clients of the firm are manufacturers of consumer packaged goods and retailers. Through the use of the computer and similar technologies, the productivity and procedures of the Fond du Lac office have dramatically changed through the years. He said that a number of the job titles held by those who work in Fond du Lac is data specialist. These employees analyze data and make judgments on those data. Most of the reports go to main frames computers out of state with software the company has developed to assist in the interpretation of data.