They were not interested in the store's furniture lines, but instead were interested in art pieces and single items of furniture. They generally did not spend enough money to maintain the business at a profit. Through selective use of radio and a local cultural events magazine, she was able to inform the market of her store. Shortly after the promotional emphasis, her business started showing a profit. In order to identify target markets, you will need to know the different types of markets and how customers satisfy their wants and needs.
Consumers buy to satisfy their own or their families' wants and needs.
When they buy any product or service, they do so because of what they expect the product or service to do for them. There are two reasons that motivate people to buy. Rational motives are usually directed at the very basic needs, which include food, clothing, and shelter. Persons with few resources need the most value for their money in terms of quantity, quality, and dependability. Most Americans live above a basic survival level, and they make many purchases to fulfill needs other than just the basic ones.