I told her if she doesn't want to do e-mail, she may as well forget about selling anything online. No matter what business you are in, making a profit means dealing with people. Money doesn't fly in the window by itself. It is always attached to people. And people have needs and wants that they are trying to meet via the commercial world.
Business is about selling, and selling is about relationship.
Your ability to develop satisfying relationships with customers will determine the success of your business. Many people wrongly assume that once they create an online presence and do their marketing, they will reap profits. In planning their sites and their marketing strategy, they often overlook the relationship part of the sales equation. The nature of the Internet lends itself to relationship building. Unlike static brochures and printed sales material, the Net provides a medium through which you can easily interact with customers and potential customers.