Students learn the process of media selection, scheduling, and evaluation for local, regional, and national campaigns. In-class exercises and projects enable students to put theory into practice. This course introduces students to the advertising industry. Through discussion, lectures and group exercises, students gain an understanding of advertising and look at issues and trends within the industry. Topics of discussion include time management, study and listening skills, stress management, group dynamics, conflict resolution, and problem-solving techniques.
Classes consist of lectures, discussion, in-class workshops, and guest speakers.
In our information oriented society, effective marketing communication skills are essential. Focussing on the medium of print, students develop the skills necessary to write print advertisements, feature articles and media releases that are easily understood and precisely targeted to an intended audience. Students learn and practice rules and techniques that improve their written communication skills. In this companion course to ART1504 students learn and practice the fundamentals of layout using industry standard hardware and software. A systematic approach to basic drawing, lettering, and design develops the ability to present visually attractive and effective advertising layouts.