If approved, a minimum two-year contract is signed and the site preparation begins. A site evaluation will determine the proper ad unit configuration and MicroChannels categories. Based on this evaluation, tags are hard-coded on the client's web site by the client unless a personal services contract is arranged for govAds to facilitate this process. Once these steps are completed, all of the information is sent to the advertising sales department where the Sales Representatives are trained on the selling points of the agency site. The solicitation of the agency site along with the others in the network begins.
Advertisers have the ability to further target based on a multitude of profiles.
Reporting tools are provided to clients that can help them determine the effectiveness of their campaign to make changes in their flight on very short notice. After a campaign has ended the Accounts Payable and Receivable cycle begins. As govAds receives payments from advertisers, disbursements are made to our publishers. Accounts Payable reports are available to agency clients for auditing purposes.