Cached means programming is stored rather than streamed live. BridgePort is still in beta testing and the company has been adding beta testers since the product came out, Stremel said. Initial feedback from customers has been to recommend that Supertracks just concentrate on one very unique radio station content channel, rather than attempt to fill multiple channels. Slower than expected sales The company has created some additional Internet radio sites including a popular hip-hop site, but Web radio stations have been a little slower in making decisions than the company had expected. Business customers find incredible value in the embargoed content, Stremel said, and Supertracks' business model has evolved based on that feedback.
Content can contain music, video, e-books, or online training content.
The experienced executive management team combines knowledge of digital distribution, Internet technology, and music marketing. Supertracks executives have also founded, led and taken public several companies. They are chief executive Charles Jennings, board chairman Craig Berkman, and chief operating officer, Pete O'Dell. All three are founders of the company. E-mail her with story ideas or comments.