There are also advantages of online shopping. There is a greater availability of information online than in a retail store. Consumers also have control over the amount of information given to them online. Online shopping also allows for greater competition. Conversely, there are also disadvantages of commercial web sites and online shopping.
Consumers feel over-marketed.
When they give their personal information to commercial web sites, and the sites sell the information to advertisers, consumers become bombarded with advertisements. Consumers cannot test product online and for certain products tangible testing is essential in purchase decisions. For example, one needs to test drive a car before buying one.