Adoption of innovation. Psychology of decision making and improvement of managerial ability. Farmers and growers are often concerned by issues of employment realtions and labour management. For example, these areas have been identfied recently as offering the greatest opportunities for achieving further efficiencies in dairy farm production, one on New Zealand's major export industries. Recent research has focussed on establishing the content of psychological contracts between dairy farm employers and their employees so that matched expectations can be achieved more easily, and consequently good psychological contracts.
Associated benefits are increased productivity, job satisfaction and longevity of employment.
Similar reasoning and research is applicable to other primary industry employement sectors in New Zealand and elsewhere. Founding employment relationships upon form foundations is central to the approach used. Other studies have focussed on current and recommended practices in the appropriate legislative, societal and cultural framework. Another line of research has considered the role of contests in stimulating the quality of work and motivations at work. Methods and techniques for farm financial performance analysis and management, farm ownership issues.