A fast modem can move approximately 15,000 bitsin one second. To speed surfing, browsers store recently used pages on a user's disk. If a site is revisited, browsers display pages from the disk instead of requesting them from the server. As a result, servers under-count the number of times a page is viewed. Button Button is the term used to reflect an Internet advertisement smaller than the traditional banner .
Buttons are square in shape and usually located down the left or right side of the site.
CGI Common Gateway Interface. An interface-creation scripting program that allows Web pages to made on the fly based on information from buttons, checkboxes, text input, etc. Click through The percentage of ad views that resulted in an ad click. Cookie A file on a computer that records where the user has been on the Web. Some web sites use cookies to identify visitors to that site, enabling more personalized information to be served upon return to the site.