Discounting has only resulted in shifting share from one competitor to another. It does not build customer loyalty, nor does it differentiate one store from another. Jewelry stores that focus on product selection, quality and knowledgeable sales associates offer the greatest value in the eyes of the customer. Whether Cupid is working overtime or people have really tuned-in to our message, Bellman's has enjoyed a significant increase in sales of our diamond engagement rings. It has long been considered a charm against intoxication and has given rise to many legends.
Amethyst ranges in color from violet to red-purple, but most often lighter tone.
The most valuable shades are known as Siberian and are deep purplish-red. Principal sources of amethyst are Brazil, Uruguay and Russia. Other sources include the U.S., Bolivia, Mexico, Namibia, Tanzania and Zambia. The stone is oval in shape and weights 44.75 carats. Not all was glamorous however.