Professionals 'add value' to their products by making them as 'spin offs' from succesful films, for example, transferring some of the 'magic'of a Disney movie on to the highly-priced stuffed toy of one of the characters. The same argument applies to cross-genre pieces for Kinder. Generic distinctions were useful in helping kids develop their own classificatory systems, in moving from seeing programmes as 'ones with Kermit in them' to 'cartoons', for example. Once again, what is playful for adults can be confusing for kids. Things never stay stable enough, so to speak, for kids to discover for themselves the limits of generic classifications.
Consumerism is the only mode of relating to the world for the narcissist.
Kinder wants to read these features as good and bad as we saw. The good bits are that creative play and 'objective perception based on reality-testing' are encouraged. The very flexibility of the characters permitted this successful marketing. In cognitive terms such flexibility is two-edged, though. There are themes of growth and transformation, but mostly this is managed as a means of coping witih differences via consumerism, Kinder insists.