A basic email link is a start, but it is more beneficial to the company and the invididual to present users with web-based forms. For the users, this doesn't require a separate email software packageto be pre-configured. They don't need to leave their web browsers to send a message. For the company, those questions which must be asked to most effectively assist the customer can be written on the web form. Every effort should be made to present your site to all visitors.
Content is nearly always more important than glitz.
Don't require your visitors to have the latest technology to use your site, unless you havea highly-researched audience. Do allow people with disabilities to interact with your site. Far too many sites on the Internet disregard this audience by not providing useful descriptions of pictures, poorly laying out textual content and improperly designing web forms. There is much to consider when building a site that will be accessible to all. We will be writing an article on site accessibility in the near future.