But Harvey looked around the rest of the world and saw properties not dissimilar to this with huge market caps. That's when the opportunity became clear. And Leap actually had a market cap of equal value to Qualcomm at the time of the spin-off. Leap Wireless wants to make wireless available for everybody. Through their domestic subsidiary, Cricket Communications, they're breaking down the barriers to bring the freedom of wireless to the 68 percent of Americans who currently don't have a mobile phone.
Cricket is pretty much a mobile replacement for wire line.
Though don't get lost trying to look at Cricket as some other kind of PCS or cellular service. Cricket's offering says that it's just as easy and valuable to have mobility in the areas where you live work and play, and not depend on a phone nailed to the wall. In fact White has been saying for years that we'll all look back ten years from now and wonder how we ever lived with a phone nailed to the wall. N.Y. Sure it's not L.A. and Chicago, but White's goal is to turn wireless into a mass consumer market and that means that you segment it. You see people attacking that market in segment.