The program encourages careful analysis, artistic creation, strategic placement, awareness of and sensitivity to social impacts on national and international levels. Design, develope, place, manage advertising campaigns in relevant markets. Establish relationships between manufacturers, clients, and producers of media for purposes of advertising. Conduct market research in national and international arenas. However, this is a highly competitive field and graduates will need to be tough and persistant in their search for good jobs.
Advertising is very competitive.
Agencies look for creative and energetic employees who can prove themselves. A portfolio of creative projects or a show reel of productions will help you demonstrate what you can do. As long as media is dependant on advertising for funding, jobs in advertising will be there. The changing world of media creates volatility as well as new opportunities. Most students choose a particular media to specialize in, but a general knowledge of all media is beneficial.