Unlike me, these guys don't think they've sold out by going into business. I rally the willing troops of Editorial behind our new mission. Educating customers about current political issues. Mobilizing our 2,000-person workforce into an army of activists. We set about transforming Banana Republic into a model workplace.
Banana Republic is to be transformed, all right.
The fall line isn't selling. Catalog and store sales plummet. Employee morale follows. As the bottom line bleeds from black to red, Banana's once-absentee corporate parent, The Gap, becomes an angry, punishing tyrant. Mel and Patricia Ziegler are the first to go.