Other data such as pages visited and inferred preferences, as well as aggregate site data, are collected through your browser's Cookie technology. Cookies can store a user's ID and password, personalize home pages, identify which parts of a site have been visited or keep track of previous selections or purchases.
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The use of cookies is an industry standard-you'll find them at most major commercial websites. The site consists of thousands of pages of content. We want you to be able to find the information and offers that interest you, as quickly and easily as possible. The use of cookie technology helps us to achieve that objective. In doing so, Hilton can determine areas of the site that are most popular and those that are not.