A Suns game sets the tone for employee interaction in a relaxed, family-oriented atmosphere, which we feel strengthens morale. Activities likes this are important ingredients to the mix that makes our company a great place to work. Public image and community support have led D.M. Bowman Inc. to advertise with the Hagerstown Suns.
Advertising creates publicity and helps product a positive corporate image.
Our billboard advertising in a stadium forum allows people to learn about and come to know our company. I feel that sports marketing is an effective tool to increase customer traffic. The image of Ford Motor Company and specifically Ford Trucks has been that of a rugged, outdoor lifestyle that dovetails nicely with the demographics of the baseball fan. We think that the Hagerstown Suns organization and their community image had had a positive effect on our own perception in our neighborhood. We are proud to be sponsors of the Suns.