They have particular issues, fears, perceived roadblocks, concerns and hopes that are both very real and very limiting. Participants must express their hopes and concerns and they must listen to others doing the same. By having an opportunity to express and hear multiple perspectives on the issues, participants will be far more supportive of a final solution in which they recognize their own contribution. Truncated Perspective Managers of organizations tend to look only at competing organizations in their own market niche. Pharmaceutical firms are very interested in the activities of other pharmaceutical firms.
Bank managers run around looking at other banks.
This self-referential view is a sure way to remain with the herd. That is where managers will discover ways of doing things that their competitors have not considered. By looking outside the field of vision that they have every day, managers can discover innovative ideas that have been tried and tested, sometimes for years, in other industries. One of the benefits of holding DesignShop events in our facilities is that participants are engaged by the new and challenging environment to think in new ways. Our processes and environments encourage participants to look at their issues from different vantage points than they are used to using.