Mandelbrot Monk Hal says that the Mandelbrot monk thang is a hoax . One we did catch was the Monk Thelonius, although we dismissed it as coincidence. You can change your name, your business, your mission, your methods, your ownership, what you make and sell pretty much everything. But you can't change where you come from. Your life, whether you're a business or a human being, is anchored somewhere.
Definition therefore requires respecting first purposes.
Even if you don't have a dead white guy on the wall in your foyer, there's a ghost whose spirit still drives your company forward. Don't cross it. Of course, I find it interesting on the human angle more than the corporate one. I've been walking about and watching spring unfold. I'm seeing new growth everywhere, on smaller plants, too.