By simplifying investing to a phone call, John Hancock Mutual Life Insurance Co. is hoping to build a consumer base of investment-savvy clients. Rodney Jones, sales manager in John Hancock's Jackson office, compares the MarketPlace Variable Annuity to going to the gas station and filling up your own tank.
Customers call the number and make decisions with no high pressure sales.
Mississippi is one of 21 states test marketing the product. John Hancock senior vice president Kathy Graveline said the company selected central markets like Mississippi because it believes there is a high concentration of investors who want this type of option. We're trying to target a new self-directed audience that prefers to do business over the phone. Customers who call the number will receive a free packet of investing tools. One is an Asset Allocation Personal Profile full of questions to answer.