This is a writing-intensive course. A study of editorial functions with emphasis on copy editing, which includes editing for style and content, and page editing, which includes headline writing, picture editing, and layout and design considerations, for traditional print and emerging electronic publications. An introduction to basic writing techniques and formats used in broadcasting. Attention given to newswriting, packaging, commercial writing, and writing under specific time restraints. Special emphasis is given to organizational cultures and corporate image and identity.
Course covers social, ethical, and legal issues related to public relations.
Intensive practice in preparing the most common types of materials used in public relations, including press releases and media kits. Special emphasis on writing style and format, and effective media relations. Advanced applications in video production including lighting, computer graphics, advanced editing techniques, remote production, set design and construction, and post production. An introduction to the concepts and applications of audio production for video and television. A study of sound and musical production and the techniques used in modern recording applications.