Emphasis will be placed on analyzing the public relations situation, coordinating and implementing research tools, developing the various strategies and tactics needed, and working as a group with peers. This course is practically oriented. Emphasis is on interpreting research data and implementing an integrated marketing communication plan. Focus on creative campaign execution. A study of professional procedures, structures, communication functions, and processes as applied to areas of graphic design.
Course covers both visual communication techniques and basic design and aesthetic concepts.
Emphasis is on learning to meet specific news and other publications photographic requirements effectively. Students will develop and produce various publications integrating text, art, and other graphic elements using the layout and design software. Assignments will allow for application of classroom materials and campus media experiences and will be similar to those experienced by new communications professionals. Three on-campus media experiences. Details of prerequisites available from the Department of Communication.