They have done wonders in exploitation, and their lobby displays and ballyhoos frequently reach a high degree of excellence. In the larger cities, the musical settings and prologues are often magnificent. In a word, the show is put on in a million dollar manner. Pictures are cut in accordance with their character. Sometimes a picture is filmed in too slow a tempo and must be speeded up in the cutting.
Different directors have different methods.
Unless all directors are, so to speak, standardized and work mechanically at the same tempo, this difference will always exist. Titles are another indication. If an audience complains that titles are too long or short, it is because the picture is not being run at the proper speed. The length of titles is determined by the speed for which the picture is cut. Another thing which we must discount is the fact that, in productions with a highly popular star, the first run exhibitor will often project the picture at a higher rate of speed than is appropriate in order to get more people into the theatre.