That is, you probably have certain values about what you want in a relationship and what you want in business. Your values about what you want in one and in the other may be quite different. And actually, if they're not, it's possible that you may have trouble with both. Since values are context related, they may also be state related, although values are definitely less related to state than are beliefs. The next filter is beliefs.
Beliefs are generalizations about how the world is.
One of the important elements in modeling is to find a person's beliefs about the particular behavior we are trying to model. Beliefs are the presuppositions that we have about the way the world is that either create or deny personal power to us. In the process of working with someone's beliefs, it's important to elicit or find out what beliefs they have that cause them to do what they do. We also want to find out the disabling beliefs, the ones that do not allow them to do what they want to do. The fourth element is our memories.