Oscar Meyer commercials use children to sing these songs and like the goldfish commercial, the song has been imprinted into a persons memory be the end of the commercial. Both companies goal is to sell their product. By targeting children, whole families are then targeted. Competition between companies with similar products, is the reason phrases are used. If one company can create a phrase that everyone will know and remember, they are one step closer to winning the race.
Animated characters are also a medium used to target children.
Animation has been the way which companies from Disney to Cartoon Network, capture the attention of children everywhere. Tony the Tiger is the spokesperson for Kellogg's frosted flakes. The image of this tiger appears in all the commercials and on the boxes of cereal. Together these mediums imprint themselves into a persons memory. When a child sees these commercials on television, they get placed into their memory bank.