Facing this challenge, Carrefour Telecom began looking for a product that would enable them to manage all of their clients' information more efficiently. Brio Technology's decision-making tools were chosen in order to provide for the users' needs. Carrefour Telecom started using Brio's products in May of 1999 to follow up with their clients while analyzing the database, which regroups all the pertinent information easily and quickly. Equipped with laptop computers, Carrefour sales representatives have rapid access to the client database through a Brio Dashboard and Query technology. Each morning, power users query for essential data and place the results on the company server.
Daily information is downloaded each morning in anticipation of their needs.
Individual users can make ad hoc queries easily because relevant information is readily available. We wanted a tool that could provide simple access, and Brio obviously met that need. Today we can determine if we are succeeding or not and effectively solve any problems. More importantly, we are also able to test marketing operations on a client sample before moving into a larger scale. Carrefour Telecom organizes 'store challenges' to motivate competition between stores to obtain maximum subscription sales, with strong incentives going to the winning store.