The Next Generation. Although Troi isn't expected to know how to run the ship better than Capt. We're a conscience. Coaches also differ from licensed therapists in that even though they might delve into a client's personal issues to enhance the executive's job performance, they will not diagnose deep-seated psychological problems. Career counselors, on the other hand, mostly concentrate on helping clients succeed in their careers and rarely offer advice on how to run a business.
Coaches offer a unique combination of business know-how and a kind ear.
The coach has the client's best interest in mind, whereas a friend, colleague or sponge might have their own agenda. Because an executive's work and personal life are so intertwined, coaches say it is paramount that clients address both lives. A fight with your spouse, for example, can spilI over into the workplace if you are distracted or upset. Executives might use the weekly meetings to brainstorm ideas or update their coaches on how they overcame a weakness or tackled a business problem. The result McComb says is he conveys his ideas more clearly to his staff.