This arrangement is unique and innovative by bringing high-level marketing and agency resources together under one roof. It also encourages marketing success by marrying Parallel's compensation to overall sales achievements. Rich Thompson, Parallel's president believes this is an excellent move for both parties. Founded by McNally in 1984, Big Rock Brewery is one of North America's premier craft brewers. All Big Rock beers contain only pure malt, hops, Rocky Mountain water and brewmaster Bernd Pieper's own special yeast.
Big Rock is Canada's second largest craft brewery.