Those managers who lack knowledge of the proper counseling process tend to view counseling as having a 'heart to heart' talk on one end of the spectrum to telling someone to 'shape up or ship out' on the other. The managers who want to avoid being the 'bad guy' may tend to deny that a problem exists or operate from a position of conflict avoidance. In either case, the manager hopes the problem goes away on its own. It is helping a person do something to herself for herself. Effective counseling will cause a person to change her behavior not because she has to, but because she wants to.
Career development begins and success depends on effective career counseling.
In helping a counselee gain better understanding of self in relation to the world of work, the counselor may use both individual and group counseling methods and techniques. Typically long-term weekly meetings to review progress. Often requires a commitment of two months or longer. Pay as you go. Rates are per hour comparable to coaching.