They're adding a ton more functionality when they come back a second time. Weinstein said the bank has also renamed some of its hyperlinks. No more cutesy names. Snyder, of User Interface, agreed that clearly labeled hyperlinks are crucial to how well users navigate. Something that's clever or terse doesn't give people enough clues.
Customized pages are another trend in Web site redesign.
That Suck, a guide to developing attractive, user friendly Internet sites, said Web sites shouldn't pose obstacles to getting information. He likened the experience to shopping. Indeed, many companies are finding more ways to cut costs by selling their products over the Web.