Personalized pages are as easy to produce with First Tracks as the standard template page. Templates are created for different layout styles and content is assigned parametric weights during editorial review. First Tracks automatically detects which user is connecting and the browser capabilities, finds the best template, and sorts the content to generate a unique page. This allows a web site to present the right information to each user in the format best for their environment. Rather than having to search through a large number of pages, the user gets information that they want on the front page.
Advertisers can easily target visitors with the proper profile.
Users get a unique experience. This takes the web to the next level beyond the capabilities of traditional broadcast or print media which are designed for the masses, now its all about the individual.