Now we have Teri Hatcher and Howie Long playfully ribbing each other for RadioShack, the No. 1 U.S. consumer electronics retailer. But many consumers are convinced they're a real-life couple. You can't forecast chemistry. The ads are created by Circle R Group, RadioShack's in-house agency. But at least one marketing consultant thinks Hatcher and Long are too cute to be classic.
Consumers typically dislike retail and car ads.
So McDonald counts nearly equaling Ad Track's likeability average as a victory. We think they're great scores for a retail campaign. It probably pushes some people too far. RadioShack has heard complaints from several women who think the ads are sexist. RadioShack has posted 10 consecutive months of double-digit increases in comparable store sales since the campaign opened.