We wish him the best of luck in his retirement. An organization that evolves and adapts with marketplace trends over time is an organization that survives and endures. Apple Computer understands who their target audience is, and consequently, has updated their corporate tradition to reflect a new culture. As a nonprofit trade association, our focus is somewhat different from that of Apple Computer, but our commitment to providing quality services as well as adapting to change is just as important for the survival and continued growth of our organization. In order to look current and appear fresh, corporate identity sometimes requires a face lift from time to time.
Corporate identity includes company logo, color palette, typefaces, etc.
We feel that this new look is bold and assertive and reflects structure and organization. It's still us, just with an updated corporate image, infused with fresh, new energy. Again, this logo can be used in printed marketing collateral and on your corporate website to publicize your organization's involvement in the world' s largest tradeshow and technical conference dedicated to the data storage industry. You can download an electronic copy of these logos now. If you have any questions or comments, feel free to contact me at 408.330.8110.