Every company needs to develop and execute an interactive communications strategy to efficiently target customers. It could very well be the key to how well a company succeeds in the years ahead. And that's just the tip of the iceberg. If you feel comfortable with your answers, your firm is on the right track. The time when communication was static and one-way is long since gone.
Communication is no longer merely about information dissemination.
The interactive nature of the Internet allows CEOs to tell the story of their companies with new and enhanced power, passion, conviction and creativity. We are at an historic crossroads in contemporary business leadership and communications. The spoils will still go to the victors, and the victors will be those companies on the vanguard of interactive communications.