This a 10 week course on pricing.
Different buyers value the same product or service differently.
Competition erodes the sellers ability to charge a price commensurate with the value of the product or service. While they border on the trivial, their application is not, as I try to show in the course. Price Customization, in particular the use of Bundling, Two-tier pricing. I describe the use of spreadsheet LP models that can be used to set optimal bundle and two tier prices. In particular the pros and cons of segmentation, loyalty programmes and price wars.