Consumer reaction was both immediate and positive, with hundreds of calls and emails received wanting to know more about how the ad was made, which basketball players were included and whether there would be more coming in the future.
Basketball provides players with the freedom to create their own style and imprint it upon the game.
Freestyle celebrates that freedom and delivers that excitement to hip-hop aficionados and basketball fans alike. In addition, new 30-second Freestyle ads are airing during the NBA playoffs. The Freestyle Remixer allows viewers to play editor by cutting and re-mixing the video. They then can send it to their friends to show off their mixing skills, or create their own Freestyle video and enter to win a special contest sponsored by MTV and Nike. NIKE, Inc., headquartered in Beaverton, Ore., markets its products in more than 100 countries and is the world's leading sports and fitness company.