You are driving your car through a rural area, enjoying the countryside. At some point you come to an intersection in the road. Out of the corner of your eye, you see a green stop sign. Chances are, if you do not directly look at the sign, you will drive right on through.
Color exists only in our minds.
It is a sensation based on a reaction to variations in light wavelengths. We have an emotional response to those wavelengths. In the world of web sites, color is just as important in creating an effective user experience as copy or object placement. Using the wrong color may prevent an individual from purchasing a product. There are several reasons for this.