Helps employees become more creative and helps employers develop creative work environments.
Creativity just happens.
No one can predict or control who will be creative, what the next creative act will be, or when it will happen. The best thing your company can do is to prepare for creativity to happen. You do not need to go out and hire creative people. Your present employees are very capable of being creative. You do not need to hire expensive consultants to teach your employees how to be creative.