More recently I was told about The Rainforest Site , which uses a similar mechanism to save tropical rainforest. Both sites are run by Greater Good . This prompted me to put my analysis on a Web page, something I had resolved to do previously but had not got around to it. On the face of it, its rather miraculous. The answer is, of course, advertising.
Companies are willing to pay huge amounts of money to advertise their products.
They don't care where the money goes to, as long as they get good value for it. If some goes to unquestionably worthy causes all the better for the image of the company, and they may even believe in these causes. On the face of it, its rather miraculous than some very successful companies spend far more on advertising their products than actually making them. The answer lies in those good friends capitalism and consumerism. It is often a more attractive alternative to making their products better or less costly.