Scoring a bull's eye means making contact with the right individuals and is the only way to make the sale. Taking time to be highly targeted in business communication is essential. Be more creative. Pushing direct-mail pieces out the door or sending the newsletter to the mail room isn't doing the job. A highly creative approach is necessary to be different and distinctive.
Creativity costs money.
But, if more peopleread the ad, take time with the newsletter or decide that the offer in a mailer makes sense, you have accomplished the goal. Focus on what customers care about. Whether creating an ad, a brochure, or a sales presentation,knowing what the customer wants, needs and expects is what works. Tell customers how to think about your company. We come toconclusions by making comparisons.