Web demographics are the characteristics that describe the market of web users. How It Works Web demographics are collected from surveys of online users.
Demographic information is collected on just about every site.
When registering on a site in order to use different features you are required to provide identifying information such as age, sex, marital status, occupation and income. This information aids the business in identifying its current target market. Business Opportunities Opportunities are immense for companies to collect and sell demographic information of web users. The demographics of different groups on the web allow businesses to better design their sites to meet the requirements and desires of their target market. Currently several sites provide free information to interested individuals and companies, but there is a need for market research that is specific to the potential company's needs.