After writing and editing print publications, I threw caution to the winds last fall and put up my own Web site, David Strom's Web Informant . I'm glad I did and have learned a few lessons along the way that I'd like to share with you. You may think otherwise, but the best way to get the word out about your site is for others to provide links on their Web sites back to yours, what I call inbound links. It is a good idea to review your access logs regularly to determine frequently-accessed pages, broken links, who is visiting, and when you have your peak periods. These logs are your best sources for measurements of success.
Community counts .
If you are going to start a successful Web publishing venture, make sure you have a good idea whom your community is. And, I am pleased by my new online interaction and involvement with my particular community of computer trade press editors and public relations, marketing and executive staff from the computer vendors. Setting up a Web publication will take more time and energy than you've planned, and keeping it fresh and alive is almost a daily responsibility. And a sense of humor and a thick skin come in handy from time to time. All Rights Reserved.