Auctions enter the computer age Each year Icelanders buy about 100,000 tonnes of fish, and sophisticated computer-based auction systems have been developed to take care of this important domestic market. These markets are connected to a group of around 150 buyers who are located all over the country. Bidding is made electronically, with sales taking place at a rate of one every 20 or 30 seconds. The increased number of customers has also made it feasible to hold fish auctions even in small villages.
Buyers can enter a bid without having to travel to the nearest fish auction.