Includes an examination of concepts and methods in learning, motivation, development, personality, and measurement. Review of major developmental theories including perspectives of childhood, adolescence, adulthood, and old age. Examination of application of psychological principles and methods to problems commonly encountered in business and industry. Study of human behavior development in a social matrix, including such topics as socialization, cultural behavior, group norms, and attitude formation. Methods taught vary, but generally include basic data collection and recordkeeping methods in research.
Course culminates in a paper describing techniques learned.
Descriptive and inferential statistics in design, analysis, and interpretation of psychological research with practical application using computers in laboratory. Principles of animal learning, including such topics as classical and operant conditioning, discrimination learning, and animal cognition. Laboratory projects require working with animal subjects. Experimental methodology within the context of cognition, discrimination, concept formation, verbal learning, psycholinguistics, and memory. Principles of perception, including topics such as psychophysics, perceptual organization, perceptual learning, and perceptual constancies.