With a firm deadline staring it down, Mail Boxes Etc. is scrambling to get its CRM in place. Some e-tailers still missing customer service boat Customers are not getting the service they deserve from some tried and true retailers decide to head to the Web. Through its B2B services, Dow is getting closer to its customers. Social Security is leading efforts to ruin that reputation. It Takes an E-Village Web fringe to strategy central.
Companies learn the hard way that overemphasis on technology can undermine customer strategies.
An article that urges companies not to forget the customer when implementing a CRM system. On the Money American Express builds customer loyalty by printing targeted offers on customers bills. The Hard Rock Caf , the daddy of them all, looks to the Web to help turn the beat around. Internet marketers are getting hammered for trying to build consumer profiles. Insiders say they couldn't build a decent profile even if they wanted to.