Sales Management 3 Cr. An examination of the principles of selling and sales management, specifically as a function of line management, is undertaken. Topics include planning, training, organization, forecasting, and reporting of individual sales personnel and group sales activities. Advertising and Promotion 3 Cr. A course in planning, creation, and use of advertising for those who may be called upon to make advertising decisions.
Class develops a real-world advertising campaign.
Human Resource Management 3 Cr. This course is a comprehensive review of the activities relating to the effective management of an organization s human resources recruitment and selection, performance appraisal, compensation, administration, and human resource planning. Special attention is given to contemporary topics including Equal Employment Opportunity, organizational development, and Total Quality Management. Entrepreneurship 3 Cr. The course prepares students to start up their own small business.