This activity will bring dealer s participation and this help the company to improve the sales. Xerox is typical one company which employed such innovation in building the positive relationship. Recently, special drive on sales coupon through dealers scheme on Surya brand gave a good boost to product in Gujarat. Sales coupons bearing numbers were distributed depending upon the offtake. This helped the company to increase the sales four times.
Customer service is an important function in customer retention.
In fact, customer retention is easier and most cost effective than generating new customers. Dealers can play an important role in providing customer service. Sandoz successfully employed clinical associates to improve sales through dealers. Cadbury could improve their sales by adopting frequency of coverages of A class retailers. Companies can use this media to bring innovation.