The new line-up of Campbell's ready to serve Classics will include Classic Tomato, Creamy Tomato, Chicken Noodle, Bean with Bacon, Minestrone, Chicken with Rice, and Alphabet Vegetable. These seven varieties represent more almost 60 percent of current Campbell s condensed sales volume. Campbell will continue to produce the condensed version of these varieties, according to Zakrajsek. This initiative is all about providing consumers with choices. This initiative builds on our ongoing effort to reinvigorate our Red and White franchise.
Convenience continues to be a growing consumer trend.
Recent surveys have reported that almost half of all consumers now say convenience is their most important criteria when selecting the foods they eat. Therefore, the potential consumer base for Campbell s Classics is predictably broad. The Company s soups are sold under the global Campbell s brand, Swanson broths in the U.S., Erasco in Germany and Liebig in France. Among its other strong food brands are Pepperidge Farm cookies and crackers, V8 and V8 Splash juices, Pace Mexican sauces, Prego pasta sauces, Homepride sauces in the United Kingdom, Arnott s biscuits in Australia, and Godiva chocolates around the world.