This is the true crown jewel of LCS-superior target marketing power. Target marketing capability significantly more valuable than a mass marketing capability as a captive audience is infinitely more valuable than a random one. With a database of 3.2 million golfers and the alliance with Las Vegas Internet Partners providing them advertising exposure to over 10 million golfers, LCS's target marketing ability is virtually unparalleled. This database is only going to continue to get larger and more valuable. The ability to target market the golf community with tremendous effectiveness and cost efficiencies is pivotal to LCS's franchise value.
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