Costs can be reduced, leading to an improved financial position. Electronic commerce will enable small and medium organizations, entrepreneurs, and governments to use limited resources more efficiently and focus on those activities that are truly beneficial to the customer and user. Producers of intellectual property, everyone including musicians, writers and artists, will be able to publicize their works throughout the world, and sell their products while interacting over the network. Seen from the buyer's or demand side of the equation, consumers need not search through large volumes of hardcopy information when seeking a business partner, goods or services. They can also reduce the frequency of business trips.
Business partners can jointly develop and manufacture products using electronic communication.
Companies will become more responsive to changes in the market, and stay one step ahead in grasping future changes. Governments will become more efficient in utilizing their workforce and allotted budget which will improve their services. Consumers will be able to shop from home, and avoid congested commercial areas. Better informed consumers will have immediate and global access to information about products and services, thus reducing the costs of advertising and catalogues. The consumer's voice can be directly conveyed to the manufacturers and service providers.