The Generic Media Publishing Service is a comprehensive streaming solution that provides broadcasters a long-term strategy for delivering dynamically optimized media over the Internet. Broadcasters can now economically integrate streaming media into regular programming, and aggressively explore Internet opportunities for new and existing content. From a single source file called a Streaming Master, the Generic Media Publishing Service delivers audio and video across multiple devices, media formats and delivery networks by converting media on the fly and on demand. Broadcasters can now simultaneously distribute content for multiple versions of Windows Media, QuickTime, and Real, including Real 8, from a single Streaming Master. The Generic Media Publishing Service automatically delivers the same Streaming Master in the new formats and versions as they are released, without the time and expense associated with re-encoding.
Costs are highly predictable while the workflow remains flexible.
Logo images and messages are applied on the fly without altering the Streaming Master, providing easy identification of content while protecting investments in programming. Streams are composited with logos, texts and 'network bugs' that can be scaled, moved around the video frame, and positioned in time relative to the start and end of the clip. Graphics can play once, as in a content warning, or looped throughout the clip. The Generic Media Publishing Service provides the single, consistent streaming platform that broadcasters have demanded. With Generic Media's solution, broadcasters can finally benefit immediately from advances in streaming.