Firms such as Benetton, the pioneer in the field, and Kenneth Cole, Diesel, ITT Hartfrd, Louis Boston, Moschino, Subaru, Village Voice, and Hiram Walker, among others, will be repr esented by an array of ads, posters, and printed materials ilustrating their sometimes controversial marketing campaigns. It's so nice that homosexuals, Jews, and terrorists have a newspaper to read. The ads, sometimes subtly and sometimes explicitly, not only highlihght a social issue, but also advocate a thoughtful and compassionalte consideration of the issue. Arguably, social-cause advertisers, by sparking debate, court controversy.
Critics question their motives and even the proprety of such marketing campaigns.
Some ask whether their intention are sincere or exploitative of the issue highlighted in the ad . A Conscience examines these and other concerns raised by this confrontational typed of advertising. Ads With A Conscience was organized by Dennis Allan Nawocki , Director of the Center Galleries, Center for Creative Studies, Detroit, Michigan. Samuel Cupples House 22l North Grand Blvd.