Attention-getting, informational materials are most effective. Supplement sermons and stewardship announcements with creativity, quality printed materials, drama vignettes and lay testimonies. Communication experts recommend telling a message at least five different ways to achieve maximum awareness. Campaign closures are as important as campaign kickoffs. During a stewardship campaign, publicize the method of making commitments, identify an emphasis Sunday and bring closure quickly by tabulating, announcing and celebrating the results.
Celebrations feed the success of future campaigns.
After the campaign winds down, the financial leaders can determine the budget for the coming year, rather than vice versa. This approach reduces the anguish of deciding how much to budget for the coming year because members have indicated the level of ministry they are prepared to support. After following these stewardship principles in their town, the Hallelujah Chorus Church is now singing the Hallelujah Chorus with joy again. The pastor has discovered that leading the stewardship effort has been much more effective than pushing the effort.