From the OEM down the street from me putting boards and disk drives into wood custom cabinets, to the little blurb from Intel that was in Wall Street Journal - the one hidden on the front page of the industry section with a photograph to boot. Either way, I'm laughing my ass off. So much so, I think I'll cancel that liposuction appointment I was making for myself as a 50th birthday present. Super Bowl advertising to harken back the warm fuzzies of 1984 for the Apple Choir. Businesses come round to mentioning that Apple not only pissed off their target audience, but didn't have anything to sell to them for another goddamn year in the first place.
Computer company tosses CEO out the door in a power play.
Steve Jobs tosses former Computer Company CEO out the door. Steve Jobs tosses BBDO out the door. Steve Jobs creates new Super Bowl ad. Trust me folks - you don't have to Think Different on what the hell the results are going to be this time around.