The NHSI service provides viewing information in 16 television markets with significant Hispanic populations. Like its national counterpart, the NHSI service began in 1992. In addition to providing television audience estimates, Nielsen Media Research has developed a service to measure the effectiveness of media buying. Monitor-Plus enables marketers and their agencies to track advertising activity across 15 categories of media, including television, radio and print. Additionally, in the case of television, Monitor-Plus provides access to audience exposure.
Customers can determine where media investments are being made by advertiser and brand.
Formed in 1995, this marketing unit focuses on the special information needs of sports teams, leagues and marketers as well as stations, networks, unwired networks and production companies. In 1998, NSMS launched SportsQuest, a new survey product aimed at providing qualitative information on sports marketing, both nationally and locally. In addition, information from the regions of Ontario and Quebec also can be reported. Nielsen Media Research Canada has more than 150 customers, including broadcast networks, advertisers and their agencies, and television production houses. Nielsen Media Research Nielsen Media Research is a subsidiary of VNU, Inc., which also includes BPI Communications, Bill Communications, SRDS and VNU Marketing Information in the United States.