Aaddzz staff will not debate the rating of an ad. The ad is of the caliber produced by most large businesses. The ad is polished and attractive, with no obvious errors. The ad is not as polished or as attractive as produced by most large businesses, though the ad may contain no obvious errors. The ad may be hard to read because of font choice, or may contain spelling or other errors.
Color palettes appear to change unintentionally.
Due to animation or color choice, the ad is exceptionally distracting. The ad is unbalanced. Margins may appear haphazard. An element may appear extraneous. The ad appears to lack artistic effort, ads of mostly text may be rated this way.