Unfortunately, the Internet is a medium that emphasizes written communication. Once you are fully functional online, the volume of negative mail is fairly impressive. Getting used to receiving 50 to 500 pieces of negative mail each day requires an emotional adjustment. No one tells you about this difficult part of online recruiting. It is not unusual to see companies make serious mistakes when first confronted with this normal aspect of the online marketplace.
Bad writing compounds the problem.
Here are a couple of pointers. While this list isn't comprehensive, it points in the right direction. Manage candidate expectations up front. Never encourage them to sign up for a service based on the hope that they ll get a placement . This dynamic creates the frustrations that turn into negative mail.