Look in the mirror. Most serious coffee drinking begins in college, when the realization that your parents are now actually paying for your education inspires a student's very first all-night study session. This first true exposure to coffee generally ends in catastrophe as the student sucks down about six cups too many and spends several hours shaking like a Kobe earthquake survivor. Take a look at the Empire State Building sometime, or a Dodge Viper, or the demo of the Quake Arena videogame. Coffee is tied to the US like tea is tied to the British, the former rulers of the world, and of course that fact is illustrated in who in the world drinks tea and who drinks coffee.
Coffee is everywhere else, except Russia, where the role of coffee is played by vodka.
You could even say that what you drink is what you are, at least when it comes to tea and coffee. People who drink tea don't do anything. The bad news is that coffee is becoming tea. Coffee qua coffee, the bitter engine of progress, is being tamed into a polite, froo-froo brew. Caffiene will survive into the next millennium, but it's unclear if coffee will.