This is in addition to the 30,000 commercial messages targeted to kids each day. Wise parents work to teach their children skills for evaluating and responding to media's advertising barrage. Some school districts are selling advertising space on the interior and exterior of buses in order to generate funding. In Colorado Springs, kids travel on buses emblazoned with ads for 7-Up. Once at school, students walk halls filled with advertisements begging their attention.
Corporate sponsors provide bulletin boards to student activity groups.
Half the board advertises a product while the other half is available for student use. In some 400 schools across the country, kids hear popular music and commercials piped in to the hallways on the walk between classes. Once in class, advertisers are reaching students by way of two avenues. First, by providing educational materials for use by teachers, sponsors communicate a message that can be highly manipulative and biased. For example, the folks who make Prego spaghetti sauce present proving that Prego is thicker than Ragu as a legitimate science experiment.