We will have to deal with that problem, because the selforganizing principal of media is very dangerous when it comes to individual liberties. Infostructural yearning is all over the world now. The metaphorical value of language is just as important, in the fact it is more important than the literal, because it is the creative end of language. The literal end of language is the functional one. Media themselves are metaphors.
All media are metaphors of the body.
The functional, technical ends of media are metaphors of functional, technical needs of the body. Only artists who turn around the technology, are making the metaphorical value of technology visible, perceptible. And the hands giving back to the technology itself its full linguistic literal and metaphorical content. The artists perceive the metaphorical end of technology and it is presenting that metaphorical end for people to perceive beyond the functional. Gabriels, de Sousas and Beckers works here are perfect explanations of what I'm trying to talk about, generally including the issue of language.