There is no serendipity factor. Wavo's solution is to give the customer control of the process. They've created a public-domain coding system that categorizes and classifies information. Customers can select any five of 31 categories covering a wide range of topics. They also receive top-story headlines, sports scores, and weather reports.
Content comes from most of the major media providers and publishers.
Interestingly, Comtex provides MediaXpress with consolidated news feeds for both its basic and premium services. Revenue is in the delivery charges, which typically run about 10 to 20 percent of the total cost to the customer. MediaXpress also uses Web developers, systems integration firms, and consultants to market its services. They earn an annuity on revenue generated from sales to their clients. While developing a site for the 1996 summer Olympics, he learned how difficult and expensive it is to get content.