Measure certain traffic patterns, which areas of BioProtocol, Inc. you have visited, and your visiting patterns in the aggregate. We use this information to better personalize the content and ad banners that you see on our site. BioProtocol's primary goal in collecting personal information is to provide you with a customized experience. In order to provide most of our services free of charge, we display advertisements. By knowing a little about you, BioProtocol, Inc. is able to deliver more relevant advertisements and content, and hence better service, to you.
Advertisers never have access to individual account information.
Only BioProtocol, Inc. has access to individuals' accounts. BioProtocol, Inc. may do research on our users' demographics, interests, and behavior based on the information provided to us upon registration, from our server log files or from surveys. We do this to better understand and serve our users. This research is compiled and analyzed on an aggregated basis. BioProtocol, Inc. may share this aggregated data with advertisers or business partners.