To equip the students with marketing management tools to enable them to carry their mkt responsibilities in hospitality organizations. To develop the analytical ability of the students in assessing and evaluating advertisements. To develop the communication skills of the students as they apply to the area of personal selling, demonstration, and presentation. To expose the students to national and international trends in hospitality marketing. To expose the student to a real life situation in developing a marketing plan for an existing hospitality organization.
Attendance is required every class .
The first two absences will not affect the grade, any absence from third to sixth will decrease your grade by 10 pts. Participation and questions during the class are invited. Assignments are due on due date. Five percent will be deducted if presented within 24 hr. from deadline. Group work will be administered for the marketing plan presentation.