Neon signs are scattered along downtown streets. Billboards dot the landscape along our highways. Commercials interrupt radio and television programming. In many businesses, sales volume depends on the amount of advertising done. Manufacturers try to persuade people to buy their products.
Businesses use advertising to gain new customers and increase sales.
Individuals, political candidates and their parties, organizations and groups, and the government also advertise. The armed forces uses ads to recruit volunteers. Special interest groups promote a cause or try to influence people's thoughts and actions. Politicians use ads to try to win votes. And people advertise in newspapers to sell cars, homes, property, or other items.