Innovation, Entrepreneurship, and New Product Marketing. This course is designed to introduce students to the managerial processes required to develop, nurture, and market new products, technologies, and services. Labor and Industrial Relations. An historical and analytical coverage of the relationship between organized labor and management. Topics include an investigation of organized labor as a political group and as a party in the collective bargaining process.
Casework includes team bargaining of a labor contract.
An investigation of specific activities designed to generate demands for products and services. Particular emphasis is placed on the creative and functional aspects of advertising, including media strategy. Personal selling and sales promotion will also be studied in terms of their respective roles in the firm's overall promotional strategy. Principles of Insurance. Introduction to the concepts of risk, risk management, and insurance.