Team members are willing to hold a consultation with your church leaders to help you plan your public witness. Describe it using colorful adjectives and verbs that help you paint a picture. Look at that picture, and then at where you are now. Your slogan should invoke an expectation and a feeling to any newcomer. Use it with your LOGO, on your letterhead and newsletter flag, and anywhere else that the general public will see you.
Communication is the dynamic that undergirds all our ministry.
It describes how you witness. And how you communicate determines how well you are heard. A campaign is an organized effort to use many different media to make clear a particular message to particular audiences. Your slogan may form the purpose of your media campaign, or a particular event that reinforces your slogan in some way may take on a campaign of its own. List each one in detail, including who is responsible to do the various duties.