This program is designed to enable Business Administration students to deepen their understanding and exposure to legal issues affecting business. In addition, students will have a deeper appreciation for the relationship between law, government and business. The management emphasis consists of courses designed to prepare students for successful careers in business and organizational management or administration. Not open to freshmen. One to three semester hours.
Attention is given to the economic and psychological principles involved.
There is also a study of market analysis and its importance to the field of advertising. The mechanics of layout, media, and copy writing are considered. Offered spring term each year. Three semester hours. Emphasis is on case analysis.