If only we as adults can enhance and nurture it and not allow it to lapse into dormancy. There are several things we can do. Start by turning off the TV or very selectively monitoring its use. Even good videos should be viewed on a limited basis. Try to watch the shows you have chosen with your children whenever possible.
Children can learn numbers, letters, shapes, how to treat others, facts about the world, etc.
Some programs even encourage creativity. However, one critical element is missing. You see how it is done, which is extremely beneficial, but the actual playing takes trying it yourself again and again-and again and again. Couch potatoes may learn the alphabet, but reciting letters doesn't automatically make them good writers or thinkers. Consider limiting the number of activities in which your children participate.