Permission email is a medium that facilitates interaction between organizations and consumers or businesses which have given their permission to receive promotional messages and other information targeted to their interests. Why permission email marketing is successful and unsolicited email is not. Unsolicited bulk email, commonly known as spam, is unwanted and typically sent to large numbers of recipients.
Companies use bulk email programs as a means to generate business.
Permission email marketing safeguards the consumer s rights by requiring that they confirm their interest in receiving email before they are sent any messages. Additionally, the consumer may unsubscribe from the communication at any time and all email messages are clearly identified as coming from the approved sender. Your offer reaches an audience that has already expressed an interest in the topic of your message. Compared to other forms of direct marketing, email marketing is significantly less expensive. Fast and Efficient Traditional direct marketing programs, such as direct mail, can take months to create and implement.