W hen used in the right ways, color can save on energy consumption. When used in the wrong ways, color can contribute to global pollution. A s a powerful form of communication, color is irreplaceable. Traffic lights send this universal message. Likewise, the colors used for a product, web site, business card, or logo cause powerful reactions.
Color sends a subliminal message, one which plays a critical role in success or failure.
This web site provides some starting points for an exploration of color. H elp decide the official color of our new millennium. C olor Matters now hosts a new and improved bulletin board. If you are the author of a paper or research about color and would like to publish it here, please email us. We've added a search engine to the Color Matters site.