Proper ethical conduct is expected of all participants. The university s schedule is based upon formal education with an on-campus delivery system for this course. It is expected that each student has arranged all personal affairs such that attendance at all scheduled class sessions will occur and that and that sufficient time has been determined outside the class sessions to complete assignments. The teacher is required to check attendance at each class session and to report excessive numbers of absences. Cumberland University maintains a friendly, caring educational environment.
Attire is to be casual but socially acceptable.
Conduct in class is to be courteous and attentive. Adequately covered beverages and snacks are allowed in the classroom as long as consumption is discreet and not a distraction. Participation in the educational processes and course goals is required. Late assignments must be arranged beforehand with the teacher. Each student is led to evaluate the role and scope of the marketing function in a service organization as well as the effectiveness of the marketing function within a service organization and externally in a competitive environment.