This is where all the manufacturers put their latest goods on display so all the retailers can come and select their wares. There's an undercurrent of excitement about the whole thing.
Businesses make it or break it at the trade show.
Presentation is a huge part of the equation. Companies spend a lot of time and energy developing their best new products to present but they also work diligently to create eye-catching displays that will help seduce the customer. It's joyous as old friends greet one another.