Matters become colorfully dramatic. The airline, which happens to be a client of Buddy's firm, has it produce outrageously and phonily sentimental TV commercials which mourn the crash victims - for PR reasons of course. The commercials are revolting, both to us and to Buddy whose personal involvement make him aware of their crass nature for the first time in his career no doubt. With its additional mix of business and ad-people's lingo, the script scores good points as an expose. Alas, artificiality sets in.
Buddy now drinks heavily.
He attends a major do of publicity firms. His drunken acceptance speech points the finger at his trade. It's too much, too phonily Hollywood. Buddy undergoes a cure for drinking. Cut to some time later.