Raise money in increments. If you have a limited budget and need to raise a substantial amount of capital, plan on using early proceeds to help you raise additional funds. The leveraging power from reinvesting can help to ensure your success. For larger projects, you may want to consider splitting the fund raising into multiple offerings. Research and know your most likely investors.
Different projects attract different types of investors.
A movie will not necessarily attract the same investors who would invest in a medical device. Unless investors have personal connections with the entrepreneur, they will only participate in projects that align with their own interests and educations. Thus, it is important for you to determine in advance who the most likely investors for your project might be. Conduct research and run tests to find the right categories of investors for your project. Test investor interest before committing yourself.