KEY 1 Innovate Both technological and social innovation can do much to improve quality of life. By combining personal creativity, innovative climate, strategic depth and operational efficiency innovation can enable companies to create growth in ways that reflect the changing concerns and values of the world. By combining environmental and economic performance, this strategy enables more efficient production processes and the creation of better products and services while reducing resource use, waste and pollution along the entire value chain. The time has come to move beyond talking to one another to acting together for the purpose of sustainable development. Partnerships for progress are built on common goals, empathy, open feedback, flexibility, ability to compromise and shared rewards.
Alliances can offer business, government and civil society new solutions to common concerns.
KEY 4 Provide and inform consumer choice Consumer choice in transparent and competitive markets has the potential to improve quality of life. Informed consumers can better judge what products and services reflect the true value of resources and can make purchasing decisions based on this information. This leads to improved consumption and better sustainability. KEY 5 Improve market framework conditions Markets face challenges in fostering sustainability where corruption, protectionism, monopoly, or perverse subsidies exist. Legislation, regulations and enforcement are needed to promote competition and effective property rights, and to enforce fair and transparent accounting.