Su The development of the press in the United States, the contributions of American journalists, the rise of radio and television, and the relation of communications developments to political, economic and social trends in America. F Lectures, readings, discussions and projects relating to research used in campaign preparation and syndicated media resources. Students may select areas of special interest. F Study of the organization and functions of the magazine editorial department, with practice in planning magazine content, laying out pages and establishing production procedures. A survey of the requirements, relationships, and functions of mass media sales in the context of the media buying environment.
Course includes field trips and guest speakers.
S Students function as an advertising agency to plan, to prepare, and to present local and national advertising campaigns. Problems of the advertiser and the agency are considered. A comprehensive study of advertising and producing school publications, with emphasis on methods for teacher of journalism. F Development of the use of video communication and instruction in business, agencies, and education. Production and utilization of video units for specific objectives.