Retailing 3 credits A systematic and comprehensive coverage of the elements necessary for successful retail store management. Advertising 3 credits Advertising's role in the marketing mix is related to local, regional, and national sales efforts. Selection of media including television, radio, newspapers, magazines, outdoor, direct mail, as well as specialized local media is covered. Students create television storyboards, radio commercials, and print-media copy and layout. Elements of advertising campaigns are explored through student advertising agencies established to handle real-world advertising assignments.
Course includes budgeting, advertising effectiveness studies, sales promotion, and public relations.
Government and Business 3 credits Problems of business operating in a competitive economic system are confronted with governmental regulation at all levels. Particular attention is paid to federal legislation. The focus will be on identifying the unique differences between organizational and consumer buying behavior, with an assessment of the impact on strategy decisions. The course will also address principles, techniques, and strategies that are utilized by purchasing and materials management professionals in the organization procurement process. Human Resource Management 3 credits An interdisciplinary investigation and analysis of theories, principles, and practices of human resources management.