About a month ago, I started sending out a weekly email- newsletter to my customers. I have not received any new business from it and am thinking of stopping production. Be more patient.
Consumers are really really fickle.
We want them to have a sense of urgency to buy, especially when we want and need the business. The patient may NOT be dead or even dying but merely in a temporary coma. Before you decide that sending an electronic newsletter is not worth your time, remember that it often takes months, maybe even a half of a year before your message sinks in. If it is not, then they will go elsewhere. The only reason to axe an electronic or paper newsletter program is if you find that you do not have the time to prepare one that is top notch .