That's 9 percent more revenue for online merchants in comparison to last year's results. A recent report estimates that Canadians will spend half a billion dollars online for gifts this holiday season. It should come as no surprise that tools to help us manage our email lists and distribution are becoming increasingly important. The challenge in incorporating email marketing into a campaign is determining what type of email service best suits your business needs, today and in the long-term. Tools such as these allow you to create, manage and distribute your own customized email campaigns.
Cost is usually a one-time software purchase.
This approach is best suited to those companies with a fairly well defined target market and corresponding email distribution list. The software applications available allow the user to build, maintain and change their own email distribution lists, create rich messages and distribute campaigns. I would recommend this type of product to those businesses with a pre-identified target audience and an ability to access a distribution list to reach this audience. Cost usually runs on an 8 to 30 cent per email sent charge. Each time you want to distribute a message you rely on these service providers for their advice, lists and expertise in distributing your information.