He says the egg is similar to a modern crocodile egg, which tells scientists that the structure of crocodile eggs has not changed much over the years. Rogers is now studying fossils from eight different crocodiles found in association with the egg and believes they will lead to the description of a new fossil crocodile. He estimates the fossils are from a small crocodile that was about four feet long. Advertising uses images of ethnic stratification, gender stereotyping, racial assimilation, and sexual violence to appeal to consumers, says Sociology Professor Anthony J. Cortese. Advertising exploits our fascination with sex, violence, and the exotic to get our attention.
Ads play with our values and tug at our emotions, often with unforeseen consequences.
From pickups and blenders to perfumes and jeans, advertising depicts thin, beautiful women and lean, muscular men engaged in romantic, coercive, bumbling, or other types of behaviors, fostering stereotypes and creating misconceptions about relationships and the nature of social reality. Children used to learn about life from parents, teachers, and other authority figures. Children and adults need to be more media literate so they can see through the stereotypes and hidden messages, and not allow advertising to script their behavior. Yildirim Hurmuzlu, associate professor of mechanical engineering and an expert in biomechanics, has created a device known as a haptic interface with the help of a team of graduate students. The device resembles a mechanical arm, complete with a shoulder, an elbow, a wrist, and a partially completed hand.