Biotechnology raises two types of consumer concerns.
Consumers want to be assured that the products that result from applying biotechnology will be healthy, safe and nutritious. And, they want to know about biotechnology's longer term implications for the environment and society's socio-ethical values. However, the complexity of biotechnology puts it well beyond the understanding of most consumers. Addressing consumers' concerns is a considerable challenge, but it may not be insurmountable. Consumers already make decisions about a wide variety of products and services involving complex technologies.