Imagine if major national restaurant chains used trayliners telling the public about the need for volunteer emergency responders. Imagine if every high school student in the nation was shown a video to plant the seeds of volunteering in emergency services. Imagine if this video was sent to every high school in the nation with an accompanying poster courtesy of Prudential Foundation. Imagine if hundreds of interested volunteers called for information about how to become an emergency responder. Imagine if all of these advertisements directed potential volunteers to call a toll-free number in your state for information.
Basic publicity is FREE .
Eventually, national publicity in national newspapers and other national recruitment materials such as television advertisements. Your state can choose to utilize other methods to publicize the campaign in your state. The more publicity that is done, the greater the response you will get. The organization in your state which establishes the toll-free number will need to fund this expense. In addition, the cost of incoming long distance calls would be added to your phone bill.