Simply playing it on sand doesn't alter the game sufficiently for it to be classed as a separate sport. On a related note, I believe that football and tennis should not be Olympic sports. Both these sports have bigger prizes outside the Olympics. Telling the competitors that they should dress more revealingly in order to make the game more watchable merely serves to make the game more laudable. Sadie Crapper, Oxford Most sports nowadays are either big business or entertainment or a mixture of the two.
Beach volleyball is no different from many other sports in that respect.
Once the Olympic movement opened its doors to professional competitors then it was inevitable we would suffer the worst aspects such as drug taking, sponsors' interference etc. But on the other hand we now enjoy the best performances from the best athletes. So let's enjoy the skills, grace and outfits of athletes at the top of their sport. But watch the sport and look at the extraordinary athleticism, the speed, the fierce competition and you realize that this is as worthy a sport as any other. The sand provides the cushion that allows these athletes to throw themselves on the ground and pick themselves up over and over again, with no substitutes.