The thumbs-down from Wall Street had nothing to do with MarineMax's auction plans, analysts said, and everything to do with macroeconomic factors. Investors don't want to be involved in a stock that sells luxury goods. MarineMax is slated to report its year-end results on Oct. 26. Erner said online boat sales may continue to tread water, even with the option of buying boats in an auction. It will help in the long term, but maybe not in the short term.
Boats are still a big-ticket item, and people still want to kick the tires.