Shoppers thought they would find the lowest discounts during Super Bowl and Groundhog Day s sales at 15 and 8 percent, respectively. Offer items congruent with the public image of the event. For example, sell gardening tools during a spring sale. Base discounts on research about shoppers expectations in the area. My advice is to avoid sales events such as Groundhog s Day or summer sales.
Customers just think they are gimmicks and usually don t shop in high numbers.