Consumers are paid based on the number of advertisements they see and the amount of advertising revenue those advertisements generate. The DesktopDollars Bar offers merchants the most targeted, permission based advertising vehicle available on the Internet. Consumers have requested to receive the advertisements and they have volunteered the information used to target the ads. DreamMail consumers receive a sweepstakes entry that could entitle them to thousands of dollars in cash and prizes simply for agreeing to receive a weekly email message from a DesktopDollars sponsor. For each of those email messages they receive, consumers are given an additional entry, thereby increasing their chances of winning.
Advertisers have yet another targeted promotional opportunity.
Financial backing DesktopDollars' early financial backing came from the founders and close friends. Since then the Company has developed a relationship with Advantage Capital Florida Partners. The Advantage Capital Funds make equity and debt investments in emerging, well-managed companies with superior growth potential. The firm has helped provide funding to more than 31 companies, and has offices in Tampa, New York, New Orleans, St. Louis and Milwaukee. Advantage Capital Partners is the Florida affiliate of the Advantage Capital Funds.