From the initial meeting we knew they were the creative team for us - they seemed to have a refreshing approach, asking all the right questions and giving us the support and confidence to make informed and logical decisions. Origin's chosen solution uses a symbolic person reaching for a star, to reflect an aspirational desire or goal in terms of personal achievement. Over the last 10 years Origin has created and revamped a number of successful corporate identity programmes, and to their credit many have stood the test of time. The existing Salisbury College identity was created by Nick Belson some eight years ago and is still going strong. A well designed and consistently implemented visual identity creates a high level of awareness, projects an organisation's positioning and core values and significantly influences the buying decisions of potential customers.
Awareness is one of the principle factors which build reputations and influence buying decisions.
Research shows that, in the absence of actual negative experience, there is a direct correlation between the awareness of an organisation and the favourability with which it is perceived. Not surprisingly, one of the most common reasons for an organisation to review or change its visual identity is to heighten or broaden the awareness it enjoys amongst its key audiences. Positioning is today recognised as one of the most important strategic concepts in the field of marketing, advertising, communications and design. An organisation's visual identity represents one of the most immediate and powerful opportunities for articulating and projecting its positioning to key audiences such as customers, the trade, shareholders, the City and employees. Origin has gained considerable expertise within the field of corporate and product identity.