The model provided an effective basis for achieving goals and measuring progress. In short, it worked. And because it worked so well, the broadcast paradigm is now so deeply ingrained that its principles are taken for granted universally accepted axioms that are transparent to the point of invisibility. Business is largely unconscious of these first principles. So, they remain unexamined.
Businesses behave as they do because, well, because that s just the way things are.
And fatally wrong today. The broadcast model never explained the way things are in some eternal and unchanging way. True, it explained the way things were for quite a long time. And that time was a time of great productivity and burgeoning wealth, both for companies and for society at large first-world societies, at any rate. For business, the first three quarters of the 20th century constitute a sort of golden era, and the memory of this period still casts its mesmeric aura over business thinking today.