Whether the firm has the necessary expertise fails to become an issue. This process is inefficient and often results in taking less than optimum clients. Without fully recognizing it, the prospect has made a buying decision often long before there is a specific need. Marketing builds the perception that a professional services firm is the leader in its field. This is where marketing can be extremely powerful.
Clients gravitate to successful professionals.
In the same city, another dentist has an extensive implant practice even though he lacks the experience and the credentials of the first one. The second dentist, having made a commitment to marketing his services, is perceived as the leader in his field. When it comes to professional services, it is essential to be recognized as the expert, the cutting-edge leader. Whether or not clients actually have a close relationship with professional services providers, they like to act as if they do. Taking it a step further, marketing helps cement the client relationship.