The main points of focus and questions to be answered are shown below. When looking at web based business, it is important to note that e-commerce is not just the buying and selling of products over the internet. These include such things as lawyers giving legal advice, and web sites that provide online technical support for products that people have already bought. However, the majority of e-commerce is from companies that make provisions for everyday people as well as other companies to buy and sell products over the internet. Just as in other internet related areas, Brazil is leading the way when it comes to growth in the e-commerce market.
Brazil dominates in such areas as online advertising and user numbers.
E-commerce is no exception. While still lagging far behind the United States, Brazil is far ahead of the rest of Latin America. In the not to distant future, the entire region will be linked through this virtual market, and although certain countries are currently leading in their development, all others will soon follow. This is to say that the people who either own their own computer, or have enough money to use the internet cafes, are those people that have plenty of disposable income. The majority of people in Latin America don't have much disposable income and therefore they can't afford to be spending money on such luxuries as a computer.