Poetry is rhythmical, imaginative language expressing the invention, taste, thought, passion, and insight of the human soul. A good metaphor is something even the police should keep an eye on. The Image is more than an idea. It is a vortex or cluster of fused ideas and is endowed with energy. Even if you are writing the text for a home page, I encourage you to create with flair and vibrancy.
Description is an art in itself.
Often, words have to be the reader's eyes. The main hallway of the Sternwood place was two stories high. Over the entrance doors, which would have let in a troop of Indian elephants, there was a broad stained-glass panel showing a knight in dark armor rescuing a lady who was tied to a tree and didn't have any clothes on but some very long and convenient hair. The knight had pushed the visor of his helmet back to be sociable, and he was fiddling with the knots on the ropes that tied the lady to the tree and not getting anywhere. I stood there and thought that if I lived in the house, I would sooner or later have to climb up there and help him.