The Marketing Plan Find the Market Production Planning Marketing can be defined as the performance of business activities that direct the flow of goods and services from producer to consumer or user in order to best satisfy consumers and accomplish the firm's objectives. The job of marketing comes down to trying to satisfy a particular group of consumers with either a good or service.
Consumers purchase products and services to meet their needs and wants, and help solve problems.
In order to market any product or item, certain basic concepts must be adhered to. The first is the failure to develop a suitable competitive advantage. The second is to focus on the product or service instead of the benefit of the product. The third mistake is a failure to define the target market. Mistake number four is underestimating the competition.