E-911 so if a 911 call is placed, emergency services will be able to identify the caller's location within 410 feet. This Federal Communications Commission mandate means wireless carriers will have to deploy location-based services on their networks. This could lead to all kinds of advanced wireless capabilities. Navigation services could help someone who's lost find his or her way. An advertiser could send an ad or special promotion to a mobile device the minute the device owner walks by a specific store.
Analysts say the services are likely to open new revenue streams for wireless service providers.
It's also been quick in responding to competitive moves with new or updated pricing plans, she says. Another key indicator is the ability to attract and keep valuable customers, Armbrust says. Many of the growth projections are based on its network expansion, as service coverage becomes increasingly important to customers. Coverage is important in reducing customer churn and in containing carriers' costs by keeping more calls on their own networks. Zeglis says the network will be available to 208 million potential users by year's end, up from 174 million last year.