And on a smaller scale, Dr. Kaiser asked his audience to think about how they are distinguishing themselves in local markets. This requires putting time and money into research and development, as any successful business does. It also requires learning lessons from businesses that have realized the importance of catering to the consumer. Pharmaceutical companies are now advertising directly to the consumer because they realize that is where the power lies. Attending to the needs of the consumer, Dr. Kaiser added, also means adopting a new model of care that goes beyond the physical nature of disease.
Cancer affects all levels of the person.
Thus, he asserted, the future of cancer care depends on acknowledging the need to address these other aspects of care. We can create any future we want. The consumer will support us. The information provided through OncoLink should not be used for diagnosing or treating a health problem or a disease. It is not a substitute for professional care.