SUN will receive payments on the sales of products. The concept of simultaneous launch was developed by Disney and is now considered a cornerstone of modern American marketing. Over 67 million die-hard fans pushed Country Music to the forefront of popular culture. With 18.1 million subscriber households, Country Music Television is the fastest growing of all cable networks. And the Country Music Awards telecast now captures more viewers than the Grammys.
Country music is a culture phenomenon.
Based In Nashville, the Country Music Capital of America, SUN is a Country legend. Sun Records' long history within Country Music has created an established base of loyal fans that SUN can tap as a constant sales source. As consumers, Country music fans are a formable force. Plus, the unstoppable demand of Elvis fans for anything related to their idol suggests that SUN has a marketing gold mine. The principals are widely recognized as industry pioneers, with a vast network of long-standing professional relationships that give them a unique ability to archive key acquisitions of new product.