What he learns he then personally teaches to employees. A customer relationship leader must demand high performance, but at the same time he or she must also be quick to give out praise where it is due. Employees who feel valued treat customers better. The big picture Businesses exist to create shareholder wealth. But to do so in the 21st Century firms must behave like they never have before.
Customers demand more than ever, as their options are greater than ever.
Customers do not just want a fair product at a fair price. They demand customized products and services and they want personal relationships with suppliers. And they do not want to be forgotten after the sale. CRM creates an environment in which a business can give customers what they want, and allow a business to identify its best customers and deepen relationships with them. But CRM does not just happen - it requires focused customer leadership and dedication to technology, environment and innovation.