This variety of logos weakens the identity of The Citadel and costs time and money in the design and printing of various publications. Last summer Major General Grinalds directed a logo work group to come up with a recommendation for graphic standards for The Citadel. The group, composed of representatives from public affairs, admissions, the alumni association, CGPS, the faculty, athletics, the print shop and the gift shop, has investigated how other colleges have established graphic standards in the midst of a variety of logos. We are following the process others have used to develop a graphic identity and hope to present a recommendation to the president and the Board of Visitors by June. It is our hope that The Citadel will begin to use a standard graphic identity by the beginning of the 2001-2002 school year.
Alumni have a vested interest in the adoption of graphic identity standards.
A consistent and effective graphic standard will strengthen The Citadel's image into a clearly recognizable, consistent and professional look in publications and other visual media. The Citadel seal, which appears on alumni diplomas, will be elevated to use with official documents or formal communications. Furthermore, a strong, consistent look will help with recruiting students and raising money, and will save time and money in printing costs. We are now at the point of gathering opinions to find out how different groups in The Citadel's family believe the college should be represented. A survey is on The Citadel's website and I would encourage all alumni to take a few minutes to fill out the form and register your opinions.