But the trend has shifted.
Corporations now look for people who understand usability and the structure of information.
These are the questions posed and solved by information architects. Information architects are just folks who take content and create a structure to present that content to an audience. Good information architects follow a systematic question based process for building sites that improve users' performance. Marion Summerville and Thom Haller will address these questions in a participant-focuses presentation. Design, Inc., an information architecture consultancy.