In less than one week you can go from thinking about direct mail to having a targeted campaign ready to go. You can get the information you need for free. Contact your local Chamber of Commerce for a listing of Chamber members or look through your local phone book. We do know that direct mail works spectacularly for some individuals and not at all for others. Here is what we have learned.
Credentials are a critical item for success in direct mail.
If you don't have the credentials they want, don't bother to apply. If your credentials match their specifications, they will call. The marketplace is another critical factor. Timing is essential, but so is luck. Unfortunately, we can't control the luck.