For example, affluent people ages 55 to 65 who are still working, tend to buy short, independent tours. On a per-day basis, the shorter tours can cost more than the longer ones. Package operators are extending tour dates into the late fall and early spring. Discounts for seniors abound. Major hotel and motel chains offer special rates to guests over 50.
Airlines sell booklets of senior-discount coupons.
This age group was also the impetus for an increased number of less-regimented package tours. These vacations allow a group of travelers to remain at each spot on the itinerary for several nights, enjoying more free time and optional excursions, which provide for a deeper look at an area. The basic package tour is still one of the most attractive options for travelers who enjoy the security of a knowledgeable professional who arranges transportation, lodging, food and the itinerary itself. But greater numbers of people are saying that they would rather be on their own, putting together a trip by selecting options from tour-company catalogs. A major trend has been creation of education-based travel programs, most often sponsored by museums, zoos, universities and professional organizations.