China's current book trade has entered an unprecedented bestseller age. Various kinds of bestsellers dominate the book market and attract people's attention for several months. The autobiography of Zhao Zhongxiang, the leading anchor at China Central Television, initiated a wild frenzy for autobiographies by celebrities. Death Diary, written by Lu Youqing who recently died of cancer, ignited diary-type books focusing on the topic of death. These bestseller books have sold several hundred thousand copies or even millions.
Celebrity is forever a selling point.
Wang Shuo's novels, fashionable in the early 1990s and then forgotten, are popular again. The Innocent Are Bold, and Her Beauty is Like a Narcotic, published successively in the last two years, are all bestsellers. Movies and television shows may stimulate the sales of bestsellers and the popularity of their authors. The books The Taiping Heavenly Kingdom and Happy Times published by the Lijiang Press had first appeared as movies and television programs and then won the hearts of readers. Subject matter is always a hot topic.