Jupiter's Grahn said another change that's not too far down the pike is advertisements that flash on the screen for five seconds or so, impervious to your efforts to squash them with a quick hit of the delete function. The problem with these new approaches is they expect the Internet to be like television. If they think a bigger, flashier medium will save online advertising, they are kidding themselves. What the Internet does best is deliver content, and lots of it, in a way that television and some traditional print sources can't. Size is not the answer.
Content is everything.
It is aiming to make a big splash in March. The site will hoist four billboards around Houston and will be the beneficiary of numerous TV ads by three local network affiliates. The site compiles local real estate listings for homes and works with local builders to compile a constantly updated log of new homes for sale. Users can narrow their searches by different criteria, including by area, by builder, by school district and by energy efficiency. The site also will pull together related topics such as information about design, remodeling, mortgage, insurance and technology.