Your audience must be able to access the information they need quickly and easily. Select a format that's appropriate for your audience and purpose. The format must be appropriate for the amount of material you have. The format is related to cost. For instance, booklets are much more expensive to produce than brochures, and fact sheets are cheaper than brochures.
Different formats fit different purposes and require varying degrees of effort.
A newsletter, for example, is a way to maintain ongoing contact over a long period of time. Newsletters should come out at least four times a year on a regular schedule, and should continue for several years. Ask yourself whether you can sustain that level of effort and expense. Other options are brochures, resource guides, manuals, reports, fliers, and fact sheets. At this point, we recommend that you consult with the communications staff about your proposed publication.