Exacerbating the situation was the fact the client was foreign-owned, and its major competitors were not. The first step was situation assessment. Several appealing market opportunities were within reach. Client's owners accepted the transition plan, subject to client's management meeting their financial, milestone, and time-line commitments. Client was privately held and successful in its markets.
Client is low profile and below the radar screens, but very prosperous and getting ever better.
Consultant had helped define and launch the products that created this division based on applying client's unique technology to a new market area. The new division became the dominant supplier in this new niche. This engagement was to investigate follow-on market creation opportunities to exploit client's initial beachhead. This engagement consisted of technology assessment, customer needs research, product functional specification, testing of specifications, business assessment, project planning, forecasting, and financial analysis. The new product line was approved.