To acquaint new customers with the products they would be using, Capital turned to Jeff McDonald. True to company practice, Mr. Sturm wanted someone who was not steeped in computerese but understood how to impart information in simple terms and encourage risk-taking. Mr. McDonald's experience as a teacher got him the job. Mr. Sturm said Amy Bayless' background in retail management is valuable because she helps the young company stay focused and organized. She makes the follow-up telephone calls, logs feedback, keeps the salesmen on schedule for checkups with their customers, and handles personnel matters.
Continued growth convinces the company that it is on the right track.
Mr. Sturm explained that as clerks and administrators began using Capital's software, they talked about the streamlined processes to their colleagues in other locales. So now, cities that would never have given us the time of day are calling us. So far this year, Capital Software has been a company on the move, literally as well as figuratively. Heading toward retirement, he charges them a nominal rent, and they are slowly remodeling the space to suit their needs. The first priority was to create an in-house training facility where Mr. McDonald can work with customers from various locations.