Another benefit is that you don't have to meet any special system requirements to post a coupon on a coupon-offering Web site. Prices for listing on coupon-offering sites vary, so do some research. Once shoppers click to receive one of these offers, they connect to the merchant's Web page displaying the special offer or e-coupon. Alternately, the shoppers may be connected to the merchant's Web site and given a coupon code to use for the discount at the point of purchase. These data are obtained through database technology that tracks consumers' site behavior and shopping preferences.
Coupons offers coupons according to the ZIP codes shoppers enter.
Or merchants may provide URLs on their coupons to direct shoppers to purchase from their Web sites. It runs on the Windows 2000 or Windows 2000 Advanced Server operating system, with Service Pack 1 or later. SendSafe, developed by C Prompt , includes many of the same features Microsoft Commerce Server offers. It runs on the Windows NT system and requires 20 MB of free disk space. Direct marketing firms often offer merchants the capability to create coupons as part of their package services.