The Pampers ads now being plastered on supermarket floors. The ads on eggshells. The promos popping up on gas pumps, ATMs, cash registers. The giant ads for wrapped around automobiles, the latest novelty. Those promotional wallets GE Financial Network scattered downtown.
Advertisers find that promoting their products under foot is paying dividends in supermarkets.
Made you look. It's just beginning. Advertising has loomed large in our cultural landscape for years. But never before has so much money and creative firepower been aimed at our mental landscapes at getting brains already on commercial overload to notice one more brand, one more slogan, one more new product. Not even the scientists know for sure how many commercial blips can be absorbed in a day by those three pounds of wrinkly tissue and tiny nerves that hold our memories, our ideas, our preferences, our personalities.