Information is confusing, incorrect or flawed Some subject knowledge is evident. Some information is confusing, incorrect or flawed. Subject knowledge is evident in much of the product. Information is clear, appropriate, and correct. Subject knowledge is evident throughout.
All information is clear, appropriate, and correct.
Graphical Design Exaggerated emphasis upon graphics and special effects weakens the message and interferes with the communication of content and ideas Graphical and multimedia elements accompany content but there is little sign of mutual reinforcement. There is no attention paid to visual design criteria such as balance, proportion, harmony and restraint. There is some tendency toward random use of graphical elements. Design elements and content combine effectively to deliver a high impact message with the graphics and the words reinforcing each other. The combination of multimedia elements with words and ideas takes communication and persuasion to a very high level, superior to what could be accomplished with either alone.