The closer an eye I keep on the cop, the higher my anxiety level rises. The same thing applies in the business world. When you are watching the competition, it drains vital energy away from your primary focus which should be on making sure you run the very best restaurant you can. Be competitive . . . Of course you do.
Business cards are the mark of a professional in our society.
One of the best things I ever did when I opened my first restaurant was to print business cards for my crew. I let them put whatever name they wanted on them. We got a lot of trial visits that we were able to turn into regulars. Then I got smart and said that a signed business card was good for a glass of wine or a free dessert. Now I admit I was nervous about this policy at first.