Starbright is always developing new materials, Brown said. When you think about kids in the hospital, the focus is on trying to help them by facilitating their adjustment or helping them cope. It's what Starbright is all about. Brown emphasizes the effectiveness and professionalism of the Starbright team. The program relies on an extensive network of specialists from the technology, medical and entertainment industries to contribute in the areas of research, development and educational activities.
Contributors are nationally-recognized specialists in their fields with great appeal.
It's not like a toy manufacturing company or other business, Brown said. Starbright actually works with consultants and receives financial support through philanthropy. It's not driven by the market because it has the child s interest as their primary goal. Nowadays because of managed care and changes in the health care system, kids spend a shorter amount of time in the hospital than every before, Brown said. They re discharged earlier.