Annuals target first-time or potential pet owners, providing information the beginning owner needs to know, and are sold primarily in pet stores. Monthlies target the more experienced pet owner and focus on ways to improve the owner's relationship with or care of a pet, and are distributed primarily by subscription. It's wise to ask for an estimated publication date when negotiating a contract. Between 1996 and 1997, Primedia Special Interest Publications acquired the formerly independent Dog World and Cats . Unfortunately, it accepts few freelance articles.
Cats focuses upon pet owners, offering a mix of health, care, nutrition, and features.
Primedia also produces Kittens Annual , which targets first-time and potential cat owners, and is sold primarily through pet shops. Cats generally offers a firm contract with a price specified in advance. Articles range between 1,500 and 2,500 words, and photographs do not affect the amount of payment. The focus of the Gazette is on maintaining, improving, training and showing purebred dogs. Gazette readers generally understand medical and technical terms.