Take advantage of this environment and let your customers know the true cost of providing online searches, document delivery, or journal routing. They provide free tour books as a member benefit. In a marketing program, promotion is the activity that aims to generate sales. Since you and your staff are overwhelmed with information requests, this is the one marketing activity you don't want to expand. Just be sure that every item that goes out of your library carries your logo and establishes your identity.
Consistency is the key here.
Later, when your workload changes or your staff and resources expand, you can implement new promotion strategies. The marketing strategy outlined thus far in this article targets a manageable group of customers, offers prepackaged products and services, and educates customers on information service costs. For an overworked library staff, adopting this strategy could result in not all customers being given equal service, fewer customized products and on-demand services, and the loss of some customers because of the cost of information. For many librarians this is a hard strategy to assume. But let's face it.