This course focuses on developing and understanding the concept in the marketing communication strategy. Students learn elements of copywriting and test their skills through development of copy.
All students can expect to have copywriting samples for their portfolios by semester end.
Investigation of contemporary approaches to building communication theory. Discussion of theory-building options in communication. Modern concepts of management with a focus on the communication process, organizational systems, and dynamics of leadership. Managerial effectiveness and problem solving are explained through use of the case study. This course addresses a growing area of marketing communication that encompasses all of the non-recurring events that organizations use to affect behavior.