Sales has been about product sale and market creation. Salespeople have the responsibility to question and listen to the buyer. This process gives the buyer his own ability to discover how, what, where, when, and if they need to buy. Without this discovery they will do it themselves via the Internet. Sellers have been trained to use selling patterns.
Buyers only use buying patterns.
Approach the job of sales through serving. Salespeople need to discover their clients, not create them. Most people don't know how to decide to use us or our products. Others don't need us. These are great answers, but they are not easy answers.