Everyone needs to know WHY they should do business with you. Assign and delegate the duties of your trade show's responsibilities, so that it doesn't all fall on one persons shoulders for success. Know your outcome and write it down, before you even decide to attend or exhibit at any trade show.
Clarity has power.
Trade shows are a great reason to kick off a new product, a new service, a new twist on a old product, and give your prospect another reason to come and visit you. All Rights Reserved Worldwide.