It's all very forward-moving. Anything that could potentially create resistance blows your tires out before you leave the garage. Even if you spark some interest, the resistance might overwhelm it. Here are words and phrases to avoid, all high on the P.R.C. Scale. Making unsubstantiated puffed-up claims that create doubt.
Buyers are skeptical.
Many are just downright negative, looking for the downside of everything. Therefore when prospects hear claims that could be questioned, they are often treated with a raised eyebrow. If it's important, and it's true, back up your claims. Once you've lost someone by speaking in terms they don't understand, they might feel it's not worth the hassle to go back and get clarification. This obviously derails the forward-momentum process.