The program will also evaluate the processes a company has in place to comply with its privacy promises. Consumers and businesses alike recognize and trust the BBB on the Internet, just like they do on Main Street. December 10, 1998. The farther their personal information gets away from them and the more remote its use from the original purpose for which it was collected, the more uncomfortable consumers become. Alan F. Westin, Professor Emeritus of Columbia University and the survey project's academic advisor, predicts customer privacy concerns will affect the way businesses market products in the future.
Consensual marketing based on notice and consent is what consumers expect business to provide.
December 5, 1998. The two sides have scheduled additional meetings for the end of January, but no agreement is expected by then. In a separate article, a European industry representative warns that U.S. marketers may have more than just data protection laws to worry about. The consumer protection directive prohibits many types of unsolicited selling and leaves unclear the applicability of legal rules in situations involving sales calls to EU citizens made from outside the 15 EU member-states. December 15, 1998.