We keep the copy short and concentrate on content rather than hype. Analysing motivation for the large scale swing we have observed over the last six months. More of the marketing budget is being spent on getting the corporate web site right up to date, and then keeping it that way while local initiatives have become the poor relations. Setting the 'right' price is a crucial part of Marketing's task. We highlight some of the questions that need to be answered when setting prices for new business models.
Brand is a very overworked and abused word right now.
We review a book with its own spin on the subject. Back issues of e-Xpertise in Industry are also available.