Not to mention the revenue from ad space. The Addicted to Noise website generates its revenue by ad sales. Mr. Goldberg could not stress enough how the Addicted to Noise website had already cybercast a number of events, including the Tibetan Freedom Concert held on June 7. A huge success, the show featured U2, Sonic Youth, Radiohead, Eddie Vedder and Mike McCready of Pearl Jam, the Beastie Boys, and many others. What is clear is that big names are willing to go on the web.
Big names equals big demand and expensive ad space.
Other companies as well have been cybercasting live events, all of which were free to the public. With all that we have now, there is much more to come. The reason why our little article is on the future, and not the present state of webcasting, is because of the quality of the broadcasts. Although a huge improvement from just a few months ago, the sound is still a bit disjointed and there is no video. Better sight and sound will soon catch up, and that is when the dollars will start to flow into this niche.