Don't refer in your text to facets of particular browsers. Just leave a link. The instructions get boring as the user will normally know how to select a link. Finally, there are a growing number of HTML editors which enforce varying degrees of HTML standards. These may be used to both minimize the degree of browser interpretation, as well as aid the readability of the HTML generated.
Consistency Try to keep a consistent style between related pages and documents.
The title and heading have to be filled in appropriately. It should identify the content of the document in a fairly wide context. This may at times require a balance between exploring this new media in new ways and under new aesthetics, with the consumer's ability to rapidly locate and identify the information they seek despite a myriad of styles and techniques. A wide variety of buttons or large imbedded images will be self-defeating if a potential reader avoids that document due to the length of time it takes to download. Also be aware that many browsers permit operation without automatic image loading, thus eliminating the impact of your visuals altogether.