Size of graphics is extremely important for the homepage document, your front door to the site. Similarly, if the front page design is confusing, the visitor is likely not to become engaged. It is important to try to develop your site's brand identity . This can be achieved by developing conformity among the pages of the site. If the site uses a navigational aid, then this should be used consistently among all its pages.
Background color is another method of developing a brand.
It may be useful to incorporate the company logo within the background of each page. Misuse of color will make the reading of the pages very difficult. Limiting options on a page vs. number of levels of pages in a site. It is important to design the structure of your web-site with care. Page length Visitors want to see information on the screen.