Interactive games and activities like colouring pages, crossword puzzles and word searches featuring brand-name products and their spokescharacters. Traditional advertisements don't work on the Internet, so advertisers seamlessly blend advertising content with games and activities. Clubs that kids can join and contests they can enter to win prizes. Often, kids are asked to give out personal information like their names, e-mail and home addresses, phone numbers and preferences before they can join clubs, enter contests or play games. Recognize when you re being sold to.
Commercial sites are lots of fun, but they exist to make money.
When you visit commercial kids' sites, see how many online marketing methods you can spot. Copyright 1996-2000 by Media Awareness Network . All Rights Reserved.