Internet News Internet Investing Internet Technology Windows Internet Tech. According to IDC , these programs are creatively designed to assist ASPs enter the market and prepare to grow their business with a minimum investment from IT vendors. For IT vendors, the motivation of offering these programs is the hope of establishing a strong future customer base.
ASPs enter the programs hoping to have their start-up needs fulfilled.
However, IT vendors' attempts to avoid risks mean they are not providing the ASPs with all the services they require. For instance, traditional software vendors entering the ASP arena probably need assistance with designing an appropriate sales force compensation package. To attract ASPs, IDC recommends IT vendors with migration programs leverage their ability to help them develop and refine their ASP business plan and strategize appropriately. IDC also believes providing product development assistance and a testing lab will give IT vendors an advantage in obtaining ASPs' business. The bulletin analyzes how well the programs address the needs of the market and discusses what type of program companies entering the ASP space should consider.