Sometimes for larger companies it s combined with a vision statement that can be two to three paragraphs in length. List and describe target or niche markets. In this section, list and describe potential groups of users or clients. After you create the list, identify various segments of a market. Segments can include specific types of people in a company by role for example, chief executive officer, chief financial officer, or marketing director.
Department heads are another type of market segment.
For segmenting the consumer market, consider age groups. In addition, niche markets are an integral part of marketing. Within a target market of attorneys, for instance, there may be niche groups such as trial or malpractice attorneys. In some instances, targeting by firm size is an important consideration. Describe your services.