After a while we got rid of that idea, because part of our philosophy is that design is design and it is not discipline specific. In the Online world there are not such clear distinctions yet, but there are certain parallels between the analog and the digital universes that require a similar mind set and similar thinking. The analog product world is all about creating value. If you now go into the digital world and start to look at an online product, you have to start looking what you can do to enhance the online product or service. One of the different requirements is certainly that you structure information differently in the online world due to the fact that you have hyperlinks and interactivity.
Architects create great open places in contrast to intimate small areas.
The approach to web design should be similar, like having very large public spaces on one hand as well as very small intimate places. It is important to reproduce this diversity in the digital world. The convention of pages was a common metaphor to describe the web and when the sites became larger and more complicated the need surfaced to map these in some way. This is what we call Information Architecture, basically taking the desired content and organizing it in a logical way. In a lot of cases it takes the form of a printed map and diagram which we use very often.