Patents, Design Rights and Copyright give protection for limited periods. Trade mark rights can be renewed indefinitely. A trade mark is a powerful marketing tool. Consumers buy branded products. A trade mark stamps a business's reputation on its product.
Consumers trust reputations which they know.
Just as there is no legal compulsion to use a solicitor to draft your will or to use a barrister to defend you in Court, there is no legal requirement to use a registered trade mark agent to represent you or advise you. However, there are distinct advantages in doing so. The modern trade mark attorney is qualified by rigorous examination covering Trade Mark law and practice. A skilled trade mark attorney knows how to present your case to its best advantage to secure the maximum protection for your trade mark. Trade mark attorneys advise on many aspects of the law relating to trade marks and related issues of design rights and copyright.