Timing can be a key to the success of a start-up. There's a right time and a wrong time to open a business, especially if your business is cyclical in nature or in a seasonal location. The opening of a retail slot in your favorite mall, or your own convenience should not be your reasons for starting a business. Rather, you should plan through the months when the crest for the demand of your product cyclically ends. Control the cash.
Cash flow is said to be the lifeblood of a small business.
And rightly so. Your business will survive only as long as it has the cash to pay for your financial obligations. With limited capital, cash flow controls every decision in shoestring enterprise, and it can be the only way to navigate during your start-up phase. Many businesses fail not because they are undercapitalized, but because they fail to properly plan the undercapitalized operation. Push the sales.