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Technology designed to make shopping for a house more convenient is fueling growth in the residential real estate sector. It also is heating up competition for brokers, lenders and others within the industry. The information superhighway has given rise to on-line house plans for customers looking to build a new home. A trio of local design firms has teamed with DesignsPlus of Bend to create a Web site that began offering on-line house plans last fall. This plan eliminates the need for plan books.