Offered spring of odd-numbered years. Verbal skills will be emphasized although written skills will be included. Theory and practice will be combined as you learn theory and develop skills in using the techniques of persuasion, resolving conflicts, organizing and presenting information, interviewing, leading meetings, and developing a training presentation. Offered each fall. W A study of children as a media audience with a particular focus on television, the dominant medium.
Attention is given to both prosocial and antisocial effects of the media.
Offered spring of even-numbered years. Students will examine the role of public relations and advertising in a free society and the demands and constraints, including ethical, placed upon them. Coursework will include writing background or briefing papers, press releases, informational and persuasive copy and finding promotable elements in products and services. Offered each fall. W A look at the ways in which mass media have reflected and affected modern American culture.