Dense wooly hairs cover the stem surface and leaf undersides. Long narrow leaves climb in a loose spiral up the stem. The somewhat leathery surface rolls under at the edges. Several short branches near the top of the stem each bear 4-8 small flowers. Each flower has the typical composite structure of the Aster family.
Bracts are highly modified leaves that surround the main structure of the flower.
The floral disc is densly packed by individual male and female florets. There are no ray florets as in asters and daisies rather only disc florets. You can find this species almost anywhere in British Columbia from sea level to the peaks of mountains. Pearly everlasting has even been introduced to Europe from North America. The natural habitat includes meadows, dry fields, open woods and thickets.