Many capitalists like that because they are always looking for new illnesses to cure. Capitalists love to invent new medicines. Medicines make money for them and win them prizes. They also cause new illnesses so that they can invent even more medicines. Deodorants cost you money.
Capitalists are especially pleased about that.
Deodorants hide the damage that capitalists' products cause to your body. Eating meat and other body pollutants sold by capitalists makes you smell. Wearing pantyhose makes you smell. Capitalists don't want you to stop wearing pantyhose or eating body pollutants. Deodorant-users are insecure.