A supervised experience in the instructional process on the university level through direct participation in the classroom situation. May be repeated for a total credit of three semester hours. A full-time work experience in business normally done in the summer. Six semester hours are granted. An integrated course in marketing, systematically oriented with emphasis on the marketing mix, the formulation of competitive strategies, and special attention to market analysis, marketing information, and sales forecasting.
Case analysis is stressed.
Independent study and research project directed by departmental faculty advisor on a topic of mutual interest to both student and advisor. The thesis should be completed during the senior year as a final requirement for graduation with honors in business and includes a formal presentation to the college faculty. An analysis of cultural, legal, political, and economic factors affecting marketing in world markets. Emphasis is placed upon the differences in life styles, beliefs, attitudes, behaviors, and their influence upon the marketing decisions of the foreign firm. An examination of the psychological, sociological, and economic theories of buyer behavior.