Yellow Page Ad Checklist Show what is unique about your shop's operation, i.e., training, equipment, location, years in business, warranty, etc. Use key motivators. Fast service, on-time delivery, and color expertise are the strongest, followed by convenient hours. Always list your hours and emphasize any extended or weekend hours. Use strong, bold, or unique borders, and keep type away from the borders.
Colors can be effective for borders.
Be careful of fine artwork and crowded, small type. They tend not to reproduce well on Yellow Page stock. Busy ads don't sell. Don't try to be too clever with slogans or puns, and don't try to be humorous. Yellow Page shoppers are looking for professionalism.