Advertising Principles and Cases. Techniques and methods of advertising, including an analysis of major media. Emphasis on case studies and special projects involving integrated advertising campaigns and trends. Theories from the behavioral sources that contribute to effective marketing strategy. Responsibilities and techniques of managing the sales force.
Course includes case studies.
An introduction to the process of new venture creation and the challenges of operating and growing a small business. Retail Marketing Management. Theory and practice of modern retail marketing. Included are merchandising, budgeting, store location and design, retail pricing decisions, product sourcing, and promotion strategies. Business Marketing Management.