Companies have dozens of ways to get the word out about an available position.
Some prefer to hire people recommended by their existing employees, others reach further afield at job fairs. At Northern Virginia-based Capital One, more than half of all new hires come from referrals inside the company. Those employment advertisements in your local newspaper may not be the best place to find the perfect job. I'd glanced at job ads before, but I found more information in the programs I was taking at school than from the paper. However, the newspaper is a good place to start on a lazy Sunday morning after you've read the funnies.