This has had a substantial impact on the overall prime time viewing audience. Radio Expands to the Internet . Radio stations have an internet prescence but revenue is not meaningful. It may not be practical to expand the concept until listeners can access teir favorate stations through portal devices. This concept may never really materialize because there's to many competing interests for consumer attention and acceptance.
Broadcast affiliates are free to run programs from independent sources.
These consist of successful shows on prime time that are re-run on affiliates. Syndication companies sell programs to individual stations to be broadcast. Syndication companies and stations can generate a tremendous amount of revenue depending on the show. Programs such Star Trek and Mash have enjoyed a long time period in syndication despite being pulled off prime time many years ago. Syndication companies sell the broadcast station a license which enables them to sell the program advertising slots.