Both journalism sequences culminate in a senior semester practicum. Senior print journalism majors produce a weekly newspaper, The Carolina Reporter , as part of their practicum while electronic journalism majors produce daily television and radio news programs. To receive a College of Journalism and Mass Communications brochure with additional information on the Electronic and Print Journalism Sequence, e-mail Kari McMahon. This sequence exposes students to both advertising and public relations. Students learn how to research, plan, and implement integrated marketing communications campaigns.
Course work includes creative strategy, graphics, research, media planning and campaigns.
The Advertising and Public Relations faculty are some of the finest at USC and in the nation. Students are encouraged to participate in supervised internships for academic credit to help prepare for entry-level positions in the field. The capstone experience for students in this sequence focuses on developing advertising and public relations campaigns for real-world clients. USC teams have won the Carolinas-Virginia region of the AAF student competition 16 out of the past 22 years and have been in the top six nationally five times since 1991. We received an honorable mention in 2000.