Advertisers use all kinds of language-based techniques to entice people to buy goods or services.
One of them is implicature . In contrast to entailment , implicature falls short of making a logically valid statement, but implies something through a violation of one or more of the maxims. This sense of implicature, what is implied, can be used by advertisers to their advantage. When we use implications in conversations, we usually want to be understood. Advertisers, on the other hand, want to be misunderstood.