These methods have their place. The problem is they're generally expensive and everyone uses them. Unless you have a big advertising budget, you probably have competitors who can outspend you and get the lions share of the business. By learning ingenious, low cost, but very effective methods to promote your product or service. Let's start with free publicity.
All media sells a product.
The media is constantly under the gun to find interesting and entertaining information for their audience. By becoming skilled in just a few of these techniques, you'll find yourself increasing your business without increasing your advertising budget.