As a recent college graduate, my take on college substance abuse is radically different than other respondent's. I believe that law enforcement and college officials completely miss the entire point. I believe that the problem lies in the culture shock students experience when entering a four year institution.
Colleges make a point of highlighting student's independence.
People believe they bond with others who are drinking. It's something, quite frankly, administrators cannot curb. Rather, it is, as was said, all within the student's power. PSAs touting the dangers of binge drinking mean nothing, either. Experience does not lend itself to the credibility of such messages.