And their budgets are tight. The company's targeted marketing tactics have paid off. BestBookBuys is currently growing at a 2-3x yearly rate. New product categories, including music and bicycles have been added, and there's a section where community members can rate their satisfaction with the merchants. The site has recently launched an affiliate program of its own.
Customer satisfaction is an essential part of the experience.
We've kicked bookstores out for poor service. Some of the biggest movers in the field eschew the super affiliate moniker, altogether. Still, many high-traffic content sites are reluctant to use affiliate ads. Chris Pirillo explains why affiliate advertisements rarely make an appearance in Lockergnome, his hugely popular newsletter. It remains clear that ineffective banner ads aren't worth the pixels they're made of.