In addition to telling visitors how to get from here to there, your site's navigation can help guide visitors along a certain route or path. For example, if you were to build a site about travels through Europe, the home page might not only contain links to each country but a series of links to suggest itineraries from France to Italy to Switzerland, then to the de rigueur trendy spa in Latvia. Say what you mean, mean what you say Be direct. Now, I know it's tempting to be cute or clever. Stick to clear, concise labels.
Consistency is also important to the user experience.
So your intrepid visitors don't get lost whilst visiting the wilds of Latvia, always make sure you carry your navigation element across all your pages. That way, they can easily hop over to France, or just go back home. Remember, like a road map, you should always make it clear that you can get between points with relative ease and that you can always, easily go back from whence you came. This is not a necessity, but pictures can better illustrate what you've got in store for your users. Of course, you should never rely exclusively on images for navigation.