The children are the targets of the Consumer world. This is very true as the world is using children as bait. The Television's most vulnerable audience is children and more and more advertisements are being designed to target children.
Children spend more time in front of the small screen than on hobbies and other activities.
In a recent election in one of the States, of the candidates approached 47 of them had refused to sign the declaration in favour of children. Local Newspapers carried the names of these anti-childhood candidates lost the election, clearly establishing that being against children is just not good politics. Constitutional View Government of India vide Resolution 22 of 1974 has adopted the National Policy for children and acknowledges that the nation's children are a supremely important asset. Their nurture and solicitude are our responsibility. Children's program should find a prominent part in our national plans for the development of human resources, so that our children grow up to become robust citizen, physically fit, mentally alert and morally healthy, endowed with the skills and motivations needed by the society.