Automation is the answer. 8100 Welcome to both new and returning readers of On The Front Line . This time we'll explore why it's important to ask for permission to get the maximum return on your marketing dollar, and we'll highlight some questions you should ask before buying a shiny new automation solution with tail fins and flashing lights.
Automation is the answer.
Unfortunately, too often the game is to tear our attention away from whatever we're doing to pitch a product or service we couldn't care less about. But I'll bet you pay attention to a call from your accountant working on your taxes, a colleague giving a project status update, or your spouse asking when you'll be home for dinner. In a way, it is. Contrast this with the typical marketing message where you don't know the company or the company's representative, and the product or service solves a problem you don't have. Godin argues that Permission Marketing is the solution, and I couldn't agree more.