It now operates 22 restaurants under the Carino's banner. Offering budget-minded consumers modestly priced meals is key to success. Although only three of Carino's current units are franchises, the chain expects to grow through franchising. A noodle-based restaurant chain with an array of international dishes was a niche waiting to be filled. Noodles are inexpensive, healthy, versatile and fast.
Customers place orders at the counter, take their seats and wait to be served.
Tips are not expected and patrons are responsible for refilling their beverage. Although Kennedy considers Noodles a concept with broad appeal, the target audience is somewhat narrow. That's our main criterion. For now, Noodles is focusing on the Midwest, with a total of 11 units in Wisconsin, Colorado and Minnesota. By year's end, the company plans to have 20 restaurants.