Proprietary data collection through our Drinks Database, trade press and magazines, local agencies and online sources, plus unique data, exclusive to us, derived from new interviews. Analysis of new occasion-based drinks products collected from our Worldwide Innovations Network, the new product launch tracking database. Superior Analytical Techniques Examine consumer, retailer and manufacturer drivers and key macro-economic trends. Analysis of share throat by country, category, location and time. Multiple forecasts, covering country, category and occasion growth.
Coffee occupies the largest share of throat in France, Germany, Italy and Spain.
Consumers have different needs at different times of the day and in different locations. As a result, manufacturers will need to position their products differently dependent on consumer demand. Carbonates are gaining share of throat at the expenses of coffee and bottled water in Spain. Huge opportunities still exist in these countries, and the potential in continental Europe is arguably larger. Use unqiue market segmentation data and pioneering analysis to gain the competitive edge in the hot and soft drinks markets.