It's called brand building 101. CDNow knows business isn't going to come to them. AOL had the same approach 10 years ago when they were launching their service. They didn't expect people to sign up for AOL if they didn't know anything about the company or the service. Believe it or not, the net is still young.
Brands are still to be built.
What we do know is that two fast growing CD selling internet companies are coming together to be the largest online CD seller. In case you didn't understand that, it means they will be number one. It'll be 1.7 million people turning to CDNow-N2K for their CDs. Excuse me, but that's a sum to be reckoned with. Also, investors have to consider how far CDNow has come with their website.