Most web surfers aren't patient enough to look more than the first 20-40 listed links. In fact there is a considerable drop off just going from the first to the second page. Part 4 - How to improve your ranking. Search engines use a ranking algorithm to determine the order in which matching web pages are returned on the results page. Each web page is graded on the number of the search terms it contains, where the words are located in the document, and other criteria that changes frequently.
All search engines have a different method of ranking.
That's why you might rank number 1 on one engine and number 25 on another. Robots look for relevance and rank results on a secret ever-changing algorithm. Search engine optimization means optimizing the Web site for the best possible positioning based on the page's keywords and description. NetMechanic's Search Engine Power Pack has a search engine optimization package that will walk you through the whole optimization process. NetMechanic has numerous experts who have conducted extensive tests to help identify what techniques work to better your ranking in the search engines.