We all know what gobbledygook is, it's that overcomplicated, cliched and unnecessarily formal language that can either totally confuse us or just put us to sleep. Either way it loses the customer, and loses you the sale. In an effort to seem smart or serious or professional, bad business writers often end up using gobbledygook. This makes the seller sound stuffy and unapproachable. Simplify these into everyday language.
Customers relate to conversational language.
If you follow these pointers you should be able to come up with some pretty good copy. Keep plugging away at it, and you'll find you get pretty good. People might even start coming to you for writing advice. Kevin Nunley provides marketing advice, copywriting, and promotional packages.