Customers must be assured that their credit card numbers are secure, when they make a purchase online. Because online shopping is relatively new, the market is ripe for new businesses, and offering low prices will draw more customers. Establishing yourself as a regular store will be worth all the work that you put into the site. Selling on the web is cheaper and sharing the savings with your customers will bring them back. The more time a company spends on its online store, the better it will do.
Constant improvement is key.
Your regular customers should not get bored with your site. Looking good is essential to doing well. List featured items on the front page daily. Regular changes will cause sales to go up. The first few weeks that your site is up and running, you will probably have few visitors and fewer sales.