Question 2.11 Having acquired an electronic image users will expect to be able to use it for a range of purposes, not the single use that is the norm in picture libraries now. Commercial users are well aware of the license applying for one usage. Special negotiation of rights occurs when future use is needed. The educational user may expect to keep images, which although raises licensing concerns, is not much of a threat if it is for personal use. Technology may be able to limit reproduction of electronic images to a single time.
Commercial users expect that a normal contract applies to one specific use.
There is no reason to change procedure regarding single use in the electronic environment. Currently, some picture libraries let newspapers or other clients store digital images, but if reused the picture library must be contacted and an agreement redrawn. Generally, securing future usage of an image isn t needed by the marketplace. In offering low resolution images to the non-commercial user, repeated usage is not a problem as the quality won t be there in the image to permit publishing. Electronic images may incorporate the technical means to control single use, therefore any unpermitted re-use would be stopped.