If you would be comfortable calling within a certain time to schedule an appointment, put that in your cover letter. Show that you have done your homework, but do not use insincere flattery of the company or the person you are writing to. Do not mention salary requirements unless specifically asked to. If you are unsure about an appropriate range, check with the Career Development Center for the local and national averages for your type of position. Try to keep the cover letter to one page.
Black ink is recommended.
Match your cover letter paper, font and type size to what appears on your resume. Never use smaller than 10pt font size. Use a matching envelope or a large mailing envelope. Never send a hand-written cover letter. This project entailed assessing the local market, analyzing trends, developing a promotional package, contracting with local artists and facilitating media coverage.