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Direct mail is a marketing medium that is cost effective for any size business.
Marketing people are seeking better and more effective ways to get their message heard. Variable data delivers. There are two key components of a successful personalized direct mail marketing campaign. The data can be as simple as a mailing list, a customer billing list or a customer list that is organized by the sales person who covers an account. In any case, beginning with a relatively simple, straightforward program is the best way to begin.