After corrections are made, the exit survey is pre-tested with a representative group of personnel to eliminate any remaining problems. In the final phase, the exit survey is implemented. Choosing the Administration Method. Exit surveys can be administered on optical scanning sheets to reduce coding error and data reduction costs. Some organizations may want to computerize the process.
Computerization eliminates the problem of coding data and reduces analysis time.
Developing and maintaining an exit survey is not complicated. But it does require careful planning and the support of management to do it correctly. The bottom line is that with some up-front work and planning, a good exit survey can serve retail organizations for many years. Robert A. Giacalone has been a consultant to both private and public sector organizations. He led the team responsible for the Army's exit survey instrument and created a theft security instrument for a branch of the Navy.