The fluidity is incredible, in terms of moving resources around. The newspaper industry has to try a lot of things. It would be crazy to sit on the sidelines. It's in the nature of things that some businesses die. It's very tough for managers to acknowledge that, and public managers can't always afford to.
Competitive advantage is vital.
It's more important to deepen it than to increase the profit and loss statement. We like to ask questions such as why has State Farm been so successful. It defied the norms. It was socialistic. Yet it thrives.