Specific discussion and examples are directed towards recreation and tourism areas. An examination of outdoor recreation and adventure tourism programming. Topics include day-camping, resident camping, wilderness trips, a variety of outdoor skills, program development and implementation, the responsibilities of the organizer, and legal liability. Includes a field trip. A study of the nature and function of recreation in commercial and private settings, including an overview of the development and profitable operation of areas, facilities and programs in the leisure market.
Admission is based on availability of space and the student's academic performance.
This internship provides optional workstudy opportunities for students not participating in the Cooperative Education option. A consideration of the concepts of consumer behaviour, and the practical implications of these concepts to the tourism and recreation business. Students learn how to design tourism products through an understanding of consumer needs, and how to design marketing strategies that will influence the consumer to purchase these products and to receive satisfaction from the purchase decision. Advanced capabilities in leisure development, including innovation within the entrepreneurial process and through existing organizations with the entrepreneurial process. Promotions Management in Recreation and Tourism Plan, select, and use advertising media and promotion approaches to communicate with past and prospective customers in the leisure industry and demonstrate advanced personal selling methods.