It has proved that a relatively small business can grow into a major business that rivals established companies. Service goes to both rural and urban users. Other satellite services have smaller market shares and seek to pick up the leftovers from terrestrial services. Finding, securing and retaining marginal markets is tough. There is ample evidence that new services that are inferior and expensive will not attract many customers.
Abstinence remains an alternative.
Building a satellite consumer business requires attention to many factors. Satellite technology must be feasible and the cost of service must be affordable. Launch vehicles must be reliable. Operating ground facilities and software must be working on time. Licenses and approvals must be secured.