The growth of services is a major, long-term change in the business environment. As reflected in the charts, over the past several decades the U.S. business world has shifted away from agriculture and manufacturing and to a service-based economy.
Consumers have higher expectations regarding quality and service levels than ever before.
This tremendous growth of service industries has resulted in their increased importance to the US and world economies and has opened up tremendous opportunities for Services Marketing and Management professionals. The business world is looking for managers who know how to help their companies keep pace with these changes. The ASU MBA program will prepare you to help your company compete in this new environment.