A course that would be an excellent elective in the Marketing minor. Course content reviews important product decisions for serving the consumer market. You must take MKTG 380 first. A good choice for the elective in both minors. Course includes significant component on creating advertising strategies, messages, and images for the internet.
Class is held completely in the computer lab, using latest internet technology.
You must take MKTG 380 first. Another possible marketing elective for the Advertising minor and a required course for the Marketing minor. Requires students to do a project where advertising is one of many communication strategies available for reaching a potential buyer. You must take MKTG 380 first. You can take the Principles of Advertising course in the morning of the same summer session and take this marketing course in the afternoon.