Better yet, ask for a specific amount, by a specific date. Try a little psychology Before we move on to specific techniques, let s step back and look at the science of persuasion. While there are limits to what psychology can do, knowing how readers form and change opinions can help writers make the most out of their words. First, remember the difference between attitudes and opinions. I may be in favour of Candidate X s tax policies one day, but opposed the next when I have more facts.
Attitudes are deeper.
I may be predisposed to a candidate who will lower taxes, so long as that policy doesn t hurt the poor. That s an attitude. It is extremely hard to change attitudes and opinions, thanks to cognitive dissonance. On the other hand, people actively seek information that supports their existing attitudes and opinions. This isn t a bad thing.