Which can be defined as cognitive study of culture. One of the main targets in CA is to reconstruct the cultural models what people have about certain cultural domains. In this case the cultural domain is forest and forestry. On theoretical level the aim of the study is to explore what kinds of cultural models foresters have on forests. Cultural models are understood to exist in peoples minds and they are expressed through what people say and do.
Cultural models are in a way learned unconsciously.
Humans do not have to think any model, but they know what to do and how to behave in different life situations. Models have been described so that they are like schemas or scripts that guide persons in everyday life. In Mets ja mets n viljaa. Suomalaisen Kirjallisuuden Seura. Foresters Concepts and Cultural Models of the Forest.