Ducks Unlimited's responsibility for error is limited to fifteen days. To earn frequency rates, payment must be made for entire ad schedule when order is placed. All ads are set solid with the lead phrase in bold caps. E-Mail and Web links are listed at the end of the ad. Headline is centered in bold face.
Ad copy is centered with contact information listed at the end of the ad in bold face.
E-Mail and Web links follow contact information. Photo has left marginal placement. Two initials are considered one word, each abbreviation is considered one word, and figures consisting of a dollar sign and numerals are considered one word. If you use a post office box, P.O. is one word, box is one word and the number of box is one word. Zip code is considered one word.