The ongoing live auction allows the visitor a good opportunity to reap a fair price for old tackle, as interested bidders compete for items. If you don't get the price you want, take the tackle and walk away. At least you have a better idea of what it's worth. On that note, the opportunistic garage-cleaner should understand that most old fishing tackle is borderline junk. Just because it is outdated and grandpa used it does not guarantee significant value.
Brand name can be extremely important, and having the original box and paper is a big plus.
Despite the name of the show, all sorts of tackle will be on display, from bamboo fly rods and fly-fishing accessories to old casting reels. Several dealers that specialize in old reels will have tables. If somebody brings in something special, we make sure that they know right off they've got a valuable item. Brands can get confusing, and a big name in lures might not carry as much weight in rods or reels. This is assuming both sticks are in original condition with extra tips.