It's a whole toy department, as well. We've started a new program at the Media Lab called Toys of Tomorrow because we believe that in five years it will be very hard to buy a toy that does not have an IP address and a connection. Some of these teddy bears that tell stories, once they're connected, can tell some pretty interesting stories. In a sense, you can keep drawing and drawing from the whole Web. Imagine a sheet of paper that uses the technology of carbonless paper.
Carbonless paper is really quite extraordinary.
It's one of these things, in my mind, that ranks right up there with the universal joint in your car. To make carbonless paper, you coat the back side of the sheet of paper with tiny little capsules of ink, literally tens of thousands of them per square inch. When you write on the top side of the piece of paper, the pressure of your pen is literally bursting the little capsules below and squeezing a bit of ink onto the next sheet of paper. What we did at the Media Lab is, we said let's put the coating on the top of the sheet of paper. And, instead of putting ink in the micro capsules, we're going to put a Ping Pong ball in each capsule.