I thought there should be a film school where you could get intensive training and bounced the idea off a few people. Richard loved it immediately. Then, we just did it. The idea was one thing. Doing it was the great thing.
Deep holes are best.
Lots of times people will point out the holes to you. Some you can see instantly, others you can't. Always try to fill holes you know for sure exist. Still having enormous potential after 12 years. I'm still amazed by it.