We invent machines to perform the most distasteful repetitive tasks. Machines don't necessarily perform them better, but they work longer, without complaint, fatigue, error, or protest. In short, they require less maintenance. We humans require special attention because we are creative. We loathe monotony because we love to create and vice versa.
Creative work is also the kind of work on which companies thrive.
It just makes good sense to solicit and incorporate the creative contributions of every employee. Read more Right Brain Workouts .