Perhaps it has something to do with their inability to show up on the sunshiny days. They finally lost out to Floridians. Anyway, in the end New Mexicans decided to adopt an enchanting logo. It all worked out for the best. Science has proven that continuous overdoses of sunshine can do really nasty things to the human epidermis.
Consumers spend millions of dollars each year to remove wrinkles.
Revenues for wrinkle products are growing. The general population, consisting mostly of baby boomers, is gradually turning prunish. Residents of New Mexico are no exception. The result is that accountants for pharmaceutical corporations gleefully anticipate bedtime. That's when dreams of naked dollar signs writhing sensuously through piles of filthy lucre fill their heads.