Rome wasn t built in a day. Initial projects should not be charged for the entire cost of an enterprise s early learning experience with a new architecture, like the Internet, Gartner advises. Instead, a portion of the investment should be held as a capital asset to be amortized over future eCRM projects. The Agility Factor Companies developing internal eCRM programs must be fast and flexible. Start with what makes you unique and figure out a way to get there fast, advises YouCentric CEO Don DeLoach.
Agility is the battlefield.
I m not. I will always be playing catch-up with the business drivers in my market. DeLoach recommends starting with a smaller definition of what your company wants to achieve and build on the experience of your user community, which will always drive more productive use into the system than some intergalactic starship designed upfront. All of a sudden you start making compromises, right and left, and that is a really ugly path to go down. Keep it simple, define what makes you unique and go from there.