You'll get higher response rates. This is a tough one to quantify, but Berman says that response rates are always higher with e-mail marketing campaigns. First, it's easier to respond via e-mail than it is by mail or phone. You'll develop customer relationships. There's nothing more damaging to a customer relationship than a constant barrage of irrelevant or misleading information.
Companies are only successful when the consumers they are trying to attract are happy and satisfied.
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