Students will study the media to improve research skills and obtain knowledge of media operations. Introduction to journalistic writing techniques and intermediate-level editing skills. Course will include instruction in media writing. Explores the research, note taking, questions formulation and interview techniques employed by journalists working for various media. Work on developing sources, covering government meetings and maintaining beats.
Course includes some broadcast techniques and use of tape recorders.
Stresses importance of photography in modern-day journalism. A limited number of school cameras are available. The background and fundamentals of how organizations use persuasive communication to reach target audiences. A study of successful case studies and exercises in program writing will build the foundation and basic understanding of how advertising and public relations can advance the mission and growth of organizations in our contemporary society. Students will incorporate design theory and desktop skills to create a series of ads, newsletters and brochures as well as newspaper, magazine, and web pages.