Though the Internet is still a relatively new medium, the foundations of the future have been laid down and are being laid down on a daily basis. The Internet was created as a communication and information tool for government and business. In recognizing that the Internet is a form of entertainment for the consumer, it should become clear as to what the future of the Internet will look like. Just as radio and television before it, the cost of creating entertainment will shift from the consumer to the advertiser. Those who complain of too much advertising on the web already, will continue their perilous slide into the pits of madness.
Advertising is here to stay.
Businesses that serve the consumer with products and services on the web will continue to do just that. In the digital age, our computers have become our televisions and our ISP connections have become our cable providers. Instead of movies, television series and game shows, our entertainment medium has become the Internet. You can either get free content and let the advertiser pay for your ability to get the content without a direct cost to you, or you can pay a monthly service premium to access the content without advertising. But first, take a moment and realize that The Disney Channel first appeared as a pay-channel, and then Disney discovered that they could earn more from offering it free to the public and letting advertisers shoulder the costs of production and profit.