International Commerce International Marketing Internet Advertising Internet Economy Internet Media Internet Prod. Commentary Online Advert. You are a start-up with a great concept, a true first of its kind.
Customers get excited, and revenue starts flowing in.
As the first mover, you attract some attention from your industry, you get a little press. And now for the proverbial good news, bad news. If you're finding customers, someone is losing them. And in most cases, that someone is an established player with deep pockets. You have awakened the competition, and it wants its piece of the pie back.