Since 1978, Massport has been promoting international trade for New England. Massport is self-funded from Logan Airport, the seaport, and the Tobin Bridge. The Massachusetts Port Authority has a high credit rating. Boston University plans to develop an Asia institute to educate American executives on how to do business in the Far East. Asia, particularly developing Asia, is a very large business opportunity, whose culture is little understood.
Business people find it a challenimg market to penetrate.
Our primary goal is to improve the performance of small and mid-sized New England companies in Greater China and Southeast Asia through education. The institute will undertake four major activities to improve the performance of small and mid-sized New England companies in developing Asia. These activities will form a synergistic portfolio of education and advisory services. We will work with the Massport Trade Development Unit to design and deliver five seminars during the 24 month project period. Applied research projects will develop a catalog of knowledge for executive seminars and consulting.