Placing lower-thirds, bars and tone, and countdowns may not be tons of fun, but it's essential. Having spent the better part of a decade as the director of postproduction for a nationally broadcast series, I've received my share of deliverables from post facilities. Maybe it's because I've become cranky in my old age, but I am less patient with facilities who don't get the little things right. Photoshop and Illustrator make excellent titles, but lack the tools to make it easier on postproduction pros. Titling I realize that in the course of wrapping up a project, the finishing touches always seem to take longer than expected.
Deadlines are tight and budgets tighter.
Because it's not sexy work, we don't want to give it much forethought. My biggest peeve within the program body is the handling of lower-third identifiers and titles. Few post pros enjoy laying in the lower-thirds. Too many let their disdain show. First and foremost, be consistent throughout the body of the show.