Network Earnings is a relative ranking that shows how an advertiser or publisher ranks within the network based on volume of commission paid or commissions earned respectively. These Open Marketplace performance metrics are used in the Commission Junction Network by both advertisers and publishers - providing a common language for communication and reference as partnerships are aligned, managed and maximized. Ads Ad performance metrics show the overall quality and effectiveness of an ad combined with the advertiser's ability to convert visitors to commissions. Publishers will be able to quickly search, find and place the most productive ads on their site in order to get the most revenue possible from their audience. View and gauge performance in relation to other advertisers in the network.
Advertisers understand their performance in order to modify their program for greater effectiveness.
Increase and leverage visibility. Advertisers increase visibility in the network by improving their ranking and making their program more attractive to publishers. Evaluate and improve partnerships. Make more informed decisions about partnerships by viewing the performance and demographic data of publishers. Better predict the results advertisers will receive from their ads and their program by evaluating their effectiveness in relation to others over time.