This is the real life block plan. The reward for lost sleep comes when voters respond to the message. Poll numbers show us that the ads covey their message, but we know we need to keep working. Politicians do not get into office alone. They are backed by dedicated staffs and tireless volunteers.
Consultants also experience the emotional highs and lows of a campaign.
We are, in their eyes, the underbelly of the political snake. A man I sat next to on a recent flight once sternly lectured me from New York to Atlanta about the evils of political advertising. I understand the stranger's frustration, but I disagree with his conclusion about my occupation. Though I, too, wish that the public would spend more time listening to speeches and debates and paying attention to the actions of their elected officials, I am proud to do my part in communicating the policy agendas of candidates to their voters. But confusion is not the intention.