Thom Clark Community Media Workshop, Chicago Consistency is what most nonprofits really are missing. Once you get your name out there regularly, you build up your reputation and gaining attention becomes much easier. It would not be impossible to prove with sufficient repetition and psychological understanding of the people concerned that a square is in fact a circle. They are mere words and words can be molded until they clothe ideas in disguise. The best PR ends up looking like news.
Control is the important element here.
Right now the environmental movement is a perfect bogeyman for us.