It is conceptual clarity. A globe does not say, 'good morning'. It is simple and clear, not 'friendly'. It is not a tool, although it can act like many tools. It is the first metamedium, and as such it has degrees of freedom for representation and expression never before encountered and as yet barely investigated.
Complexity is Preserved.
Around 1980 the previous steady growth in computer-readability took a nosedive because of the fax. On the Internet, you can form a community without having to go through the trouble of meeting anyone. When cryptography is outlawed, bayl bhgynjf jvyy unir cevinpl. I think that I should sell it. But only what I tell it.