Extensive market research shows that consumers trust cooperatives more than investor-owned businesses and prefer to do business with them. That's because cooperatives are motivated by the mission of providing quality goods and services to their member-owners, rather than meeting their investors' expectations for profits. Cooperatives are also committed to serving their communities. That makes them good corporate citizens. That means that cooperatives have a natural edge in the marketplace if they promote their cooperative status.
Cooperative values sell.
NCBA must complete contract negotiations to offer the service before registration can be accepted. NCBA is developing policies and programs to help co-ops select, qualify and reserve names as soon as possible. So at this time we are not providing for pre-registration or reservation of names under .coop. Many businesses use multiple web addresses to point to their website. Cooperatives can register within any of the domains for which they are eligible.