New mover lists are available in all areas. The trick is to get your hands on them and act on them very rapidly. Crucial spending decisions are made within a few weeks of the move. Other change of life times include retirement and educational shifts. You can get lists of people who are about to turn 65, for example.
Children going to college makes a drastic change in the living situation in most households.
Target homes with high school seniors. Even when you know of people who are undergoing a lifestyle change, you may want to make the most use of your marketing dollars by further targeting. One clue to the best responders can be found in penetration ratios. Let me explain how you go about this. The Globe and Mail in Toronto telemarketed people all over Canada with outbound subscription offers.