Your contacts benefit by filling out forms online and avoiding paper waste and postal costs. Let's face it. If you want to advertise, there are certainly many more proven methods than the internet. Newspapers know their exact circulation. Television has ratings to determine viewership.
Direct mail is, well, direct.
The internet is like all of these, and none of these. There are sites that are more like television where people may surf over to, spend a little time, then leave. By using a combination of proven and experimental methods. It takes time. Online Shopping commerce and catalogs No longer the future goal of many companies, online commerce is a reality and is proving itself to be convenient, reliable and secure.