Nothing happens without financial backing. Some of the sponsorship may be in-kind, e.g. food and beverages, but cash will be needed for many of the items that follow. Course Consider the ability to control the course with marshals, the ease of setting up aid stations, the difficulty for the runners, and the size and configuration of the finish area. Get approval from the police for the basic layout. Then have the course measured and consider having it certified.
Cost varies depending on the anticipated size of the field.
Design, Printing and Distribution of the Entry Form Widespread distribution from two to three months in advance of the race is vital. A good design is vital, especially for a first-time race. Spending money on a top quality shirt will usually pay dividends in future years. These should be ordered six to 10 weeks in advance from a printer such as Electric City. The bib number provides an opportunity for additional exposure of the race name and major sponsors.