Such changes in consumer shopping attitudes and behavior which accompany the internationalization of global retailers, have prompted this study of consumers shopping behavior toward multinational retailers in overseas markets. Previously, much research has been focused on apparel purchase behavior of the U.S. consumers. Thus, to help provide information to U.S. textile and apparel manufacturers and retailers to determine which distribution channel is most effective for their products in the different international markets, understanding what drives local consumers needs for shopping and their shopping satisfactions is critically important. These surveys of shoppers would help explain the effectiveness of different retail concepts. For some Asian markets, market information and contacts to multinational retailers for permission of surveys are already in place.
Computer is required for data entry, analysis and model development.
Travel to the different international consumer markets.