Creating a Vision A vision of the future is more emotional than rational. I have never seen it work that way. Defining a vision of the future does not happen according to a timetable or flowchart. It is more emotional than rational. It demands a tolerance for messiness, ambiguity, and setbacks, an acceptance of the half-step back that usually accompanies every step forward.
Conflict is inevitable.
Having a shared vision does not eliminate tension between, say, sales and manufacturing groups, but it does help people make appropriate trade-offs. Thus, leaders must convey a vision of the future that is clear in intention, appealing to stakeholders, and ambitious yet attainable. Effective visions are focused enough to guide decision making yet are flexible enough to accommodate individual initiative and changing circumstances. Traits of Effective Leaders eaders exist at all levels of an organization. At the edges of the enterprise, of course, leaders are accountable for less territory.