233.3 233.4 233.5 Former price comparisons.
Bargain offers based upon the purchase of other merchandise.
Miscellaneous price comparisons. 233.1 Former price comparisons. If the former price is the actual, bona fide price at which the article was offered to the public on a regular basis for a reasonably substantial period of time, it provides a legitimate basis for the advertising of a price comparison. Where the former price is genuine, the bargain being advertised is a true one. The following is an example of a price comparison based on a fictitious former price.