Several years later, we were considering expanding into other big markets like Osaka and Sopporo. Other companies such as the giant discount chain, the Daiei, sell skis and skiwear. But they also sell bread and butter and thousands of other products, too. They would crush us if we tried to compete with them as general-purpose stores, but in the area of skis, they can't touch us. Some of our floors are devoted entirely to gloves or goggles.
Customers come to Victoria because they know they'll find exactly what they want.
The whole point of the Lanchester theory is to become the dominant player in your own field. Yes, I believe it is. A lot of companies use it to make siting decisions. And in the case of some consumer products, a large proportion of the Tokyo market happens to be clustered within just a few blocks, whether it be Akihbara for consumer electronics or Kanda for skis and skiwear. If you succeed in Tokyo, you may not have to worry about anyplace else, because smaller shops in other parts of the country tend to be less efficient and thus less profitable.