According to beef industry leaders, the effort requires strategic planning to be followed by focused, measurable action. This producer-directed effort involves starting with our vision for the future, then working down to strategic and tactical levels to make this goal a reality. It's only going to be achieved through a concerted effort by all involved. At the convention, the cattlemen adopted six strategic priority areas for stabilizing demand. Each of the industry's committees was asked to refocus and prioritize to fit their efforts within this scope for Fiscal Year 1999, which starts Oct. 1, 1998.
Consumers have confidence in the safety and healthfulness of beef.
Satisfying consumer expectations. Adding value to the chuck and round. Ensuring producer profitability and viability. The opportunity for producer sector profitability improves, and as many economically viable farm and ranch operations are sustained as possible. The business and marketing climate for cattle and beef is preserved or enhanced as a result of successfully managing public policy and image issues.