They take title of goods and ship them through California ports to countries all over the world. Major California Wholesalers California wholesalers carry products ranging from motor vehicles and petroleum to fresh fruits and vegetables. Some of the leading wholesale businesses in California are listed below. The wholesale trade industry is going through a period of restructuring as increased competition forces the industry to change its traditional strategies. Over the last decade, merchant wholesalers, who account for the majority of channel distribution, have been shifting the mix of products they carry towards consumer goods.
Consumer goods are items such as groceries, sporting goods, toys, and jewelry.
The consumer product group now accounts for more than half of all sales for merchant wholesalers. During the same period, alternative channels of distribution have been increasing their share of consumer goods for distribution. Other alternative channels carrying consumer goods include mail order, catalog sales, and direct sales from manufacturer to industrial user or from retailer to industrial users. As a result, wholesalers are more dependent on a product line that has become increasingly competitive. The wholesale trade industry has responded to the competition by re-examining and adjusting their strategies to maintain a competitive edge.