Keystone in Lubbock's Economy Agribusiness is the keystone of the diversified economy on the High Plains.
Crops grown here literally go around the world.
Their economic impact on our area is in the billions of dollars. Twenty-five percent of the nation's cotton is produced on the High Plains. Grain sorghum, another important area crop, is important as a feed for cattle, swine and other animals. Grapes grown here contribute to the area's reputation as a leader in the emerging Texas wine industry. Other agricultural products grown here include corn, wheat, sunflowers, soybeans and vegetables.