The firm's consultation services include all phases of research, from study design and implementation to quality control and comprehensive analysis to accurate, concise conclusions and recommendations. Oppenheim Research is supported by a staff of marketing and public relations pr ofessionals. RB Oppenheim Associates can assist research clients in developing and implementing market-driven communications and strategic programs which fully complement the research findings. Generally used at the conceptual stage of development for evaluation of advertising, promotional, or product development programs, focus group research provides clients a direct link with th e publics they are targeting. It allows the client to know first-hand the responses to their advertising or new products.
Clients benefit by measuring a program's effectiveness before they make a large investment in it.
In-house focus group facility av ailable with viewing room, video and audio taping capabilities. Evaluation Research . The results provide systematic information about clients' programs that becomes an integral part of management decision-making. Public opinion polls assess knowledge of current issues, images of institutions and responses to specific actions by public and private institutions. They provide trend analysis b y monitoring attitudes and opinions over a period of time and can detect early shifts of mass concerns or attitudes.