They were glad to hear that Jennifer will be available via e-mail, should they have any questions. The AWC board members are glad that the HTML Beginning Class aroused such interest. We're looking forward to presenting the HTML Intermediate Class on November 18, 2000. I'd written up a summary for the web team in my office, and thought I'd forward it. The speakers shared their experience in e-commerce.
Borders views their strength as a loyal customer base.
Over a 6-month period their strategy evolved to be that of brand convergence, since they've found that the web presence tends to draw people into the stores and vice versa. For example, people print a list of books from the website and go to the store to buy them. They'll be adding a kiosk in the stores to allow customers to look up books. She disagreed with the 'vs.' in the title of the seminar. Unlike amazon, their website works to preserve the anonymity of the user.