Many consumers consider it the foundation of a good swimsuit. All swimsuits made this year with Lycra are chlorine-resistant, says Capone. Lycra has also introduced Lycra Soft into several swimwear lines, including Roxanne Signature, Jantzen Suits Me and Liz Claiborne Swimwear. The new fabric is slightly shaping without being constricting. Derrick Turman, assistant manager for Pacific Sunwear in Knoxville, says long board shorts in Hawaiian prints and florals are hot for guys this season.
Board shorts have a flat waistband with a tie-front.
Cargo shorts are also popular in the swimwear category in solid colors. When heading for the sand, don't forget the feet. Thong flips flops in solids and florals are the footwear of choice for both male and female beach bums. This site has swimsuit pictures and information about Lycra's Suitable Solutions hang tag program. Land's End lets you evaluate your personal body shape to determine which swimsuit fit is right for you.