Forty percent of your bank's customers are prime targets for your latest direct mail campaign. Someone with a record of committing fraud has just filed a questionable insurance claim. Thirty percent of your customers who purchase bottled water also prefer imported olives. You have plenty of data.
Competition is intense.
To gain new competitive advantages, your business must constantly innovate and develop new, winning strategies. Operating in networked, global markets alters the landscape and creates new conditions, magnifying the significance of readily accessible information. In an e-business environment, effective data management can define your competitive edge. Integrating information from the diverse components of your business can give you the power to make insightful decisions. A Canadian financial institution learned how to leverage its existing business processes to take advantage of the rapidly expanding marketplace for financial services.