Christianity is made for media in that sense. Christian communication is formed in the community. It derives power from it and is responsible to it. A big thing that has to come across here is the value of community. Often, people are looking for community but don't know that they are.
Christian communication is nurtured in conversation.
Instead, the conversational approach involves being attentive, listening and even teasing the viewer into considering something else. The person who is communicating should embody something about the faith and must identify with the audience. The church also must have something to say. Preaching the Gospel by action leads someone to be curious about the printed message. For example, during testimony before South Africa's Truth and Reconciliation Commission, people whose loved ones had been killed on either side of the struggle over apartheid were able to face the killers and attempt to be reconciled.