When the program was launched in Brooklyn in 1997, it targeted industrial and commercial neighborhoods in Sunset Park, Red Hook, East New York and East Williamsburg. The program's success has prompted its continuation in Brooklyn. The private company Graffiti Answers has been contracted to act as EDC's program consultant.
Care is taken to use paints that match the original colors of the structures.
This equipment is much more effective than rollers and brushes used by traditional cleaning programs that can only cover 2,000 square feet of graffiti per day. To ensure that all targeted areas receive attention, the routes of service are established ahead of time. Therefore, special requests for service cannot be accommodated. Once an area has been cleared of graffiti, the trailers move to the next targeted neighborhood. The trailers routinely circle back into previously cleaned areas to retouch surfaces that have again been marred by graffiti.