He did not shed his blood for those who would not come to him. He has not paid the price for their sin - they will. I pray for them. I do not pray for the world but for those whom You have given Me, for they are Yours. Fairness is that we all go to hell.
All men are sinners and deserve to go to hell.
God owes us nothing. Yet, God has chosen to save some from that eternal punishment. Instead of being unfair, this is mercy at its utmost. With a closer look, predestination is not seen as the unfair doctrine that so many would claim it to be. Predestination is the result of God's mercy and love.