Institutional promotes organizational image, ideas and political issues.
Advocacy promotes a company s position on a public issue.
Comparative compares two or more brands on the basis of one or more product characteristics. Reminder tells customers that an established brand is still around and reminds consumers about the brand s uses, characteristics and benefits. Reinforcement assures current users they have made the right brand choice and tells them how to get the most satisfaction from it. Classify your ads according to the categories and briefly discuss the effectiveness of each one.