While it searches for a naming rights partner, Tufton also is working to form a team that will play in the stadium. Its projected tenant, the independent Aberdeen Arsenal, folded after just one season of play. But with Cal Ripken involved, that opens up a few more doors that normally wouldn't open. Sports franchises have turned to naming rights deals in recent years as a way to raise revenue without boosting ticket prices or other charges that usually are passed to the fans. The additional revenue often is used to defray stadium construction costs, pay relocation costs or simply increase the value of the franchise.
Companies view naming rights deals as a branding tool and way to develop new business.
That is considered to be one of the largest deals for a minor league stadium. Tufton leaders are optimistic they can land a lucrative deal with a well-known business because their project is considered by many sports industry experts to be in select company. The Ripken project is thought to be the only minor league baseball complex in the country that combines a 6,500-seat stadium with six youth fields, a dormitory to house 400 ballplayers and office space. Maroon said companies also are taking note of the facility's proximity to Interstate 95. Otherwise, the new team likely will join either the independent Atlantic League or independent Northern League.