Typically not burdened by a large, entrenched bureaucracy, it is easier for them to make changes while the business owner maintains greater control of the process. They develop trust more quickly and are more open, and there tends to be a greater level of confidentiality. In addition, smaller companies have fewer candidates competing for a job. Since their choice of potential employees can be limited, small firms must think about using the most qualified people available, regardless of their backgrounds. Customers have their own expectations as well.
Customers expect small businesses to be more mindful of differences and to better serve their needs.
In a country seeking competitive advantage in a global economy, the goal of managing diversity is to develop our capacity to accept, incorporate and empower the diverse human talents of the most diverse nation on earth. It's our reality. We need to make it our strength.