Amazon only uses icon for the shopping cart while Borders uses different icons for different functions. But some icons are not helpful to understand the meaning of the functions. When using the advanced search function for the book search, Amazon uses text fields for different type of searching. Users can set multiple criteria for the desire items. The search results for the search criteria will be displayed.
Borders uses only one field for different type of searching.
The user can only set one criterion each time. It is not as useful as Amazon s is. Both web sites are well created. They are balanced, interesting, and cohesive. The aesthetic of both sites is attractive.