Among other things, that can mean dealing with the medium's special needs, including hyperlink navigation and writing ideas in digestible, page-sized chunks to compensate for the difficulty of reading long blocks of text on a computer screen. In many companies, a member of the marketing staff is responsible for writing and editing copy for the site. These duties may be coupled with other marketing tasks, and the titles and salaries of people filling this role varies wildly. In smaller outfits, each member of a team of Web builders may wear different hats, with the Web designer or developer doing double duty as a copy writer or editor. Increasingly, technology companies and agencies are hiring freelance writers and editors to create catchy copy to market the products and services on the site.
Compensation varies widely depending on the type of site and the content involved.
Not surprisingly, writers and editors with special expertise can usually command more cash. Inc. All rights reserved. Privacy policy .