These indicate the semesters fall, spring, summer in which the course is normally offered and are intended as an aid to students planning their programs of study. An introductory course designed to apply the marketing process to the specific interests of associate degree candidates and non-business majors. Emphasis upon retailing, personal selling, advertising, and marketing strategy. A general survey of the entire field of marketing.
Attention is given to the management of the marketing efforts of the individual firm.
Emphasis is on the role of the marketing environment, understanding markets and customers, and decision making regarding products, pricing, distribution, and promotion. The differences in marketing goods and the marketing of services is stressed. Strategy development for a wide variety of services including financial, medical, and public sector services are highlighted. The purchaser s psychological, economic, and sociocultural actions and reactions are stressed. An examination of the promotional techniques available to marketing management.