The Berlin ISDN manufacturer AVM has received the top award in the largest international brand image study in the IT field. At the same time, AVM's ISDN cards were acclaimed the best value for money.
Customers know very well when the product, the price and the support are right.
The awards were presented by Arabella Kiesbauer at a ceremony in Lenbach-Haus, Munich. Winners in other categories included Nokia, Hewlett Packard and T-Online. Among brand image studies in the IT field, Brand Awareness International is the most international in scope, conducted annually by the computer magazine PC-WELT and its affiliated publications in Italy, France, Denmark, Great Britain, Norway, Spain, the Netherlands and Australia. Based on a reader survey by the magazine publisher IDG in cooperation with the market research institute wp research, the study investigates the brand recognition, brand image and market potential of 476 IT products by 232 companies in 21 product areas. The field ranges from desktops to graphic adapters and from mass storage media to digital cameras and cellphones.