Virtually all consumer goods companies use this system of organization. Product management is considered one of the best training grounds for future corporate officers. Most entry- level positions require an MBA, although some firms do hire undergraduates. Personal Qualities Successful brand managers are highly motivated individuals who can accept responsibility and work with little supervision. They tend to be results- oriented, creative, and have excellent communication skills.
Analytical skills are also very helpful.
Academic Preparation Most entry-level positions require an MBA, although some firms do hire undergraduates. Students considering this as a career should develop strong backgrounds in consumer behavior, marketing research, marketing communications, and both marketing and management strategy. Future brand managers also need strong analytical and computer skills. Additional courses in accounting and finance are also advised. Use our handy feedback form.