American Express, Kenneth Cole and even Disney are addressing privacy concerns in ads or online. Concern about the loss of personal privacy beat health care, crime or taxes in a recent Harris poll. That's why some companies have hired chief privacy officers. The ad campaign, she says, is EarthLink's attempt to differentiate itself as the privacy protector. People have embraced the idea,'' spokeswoman Judy Tenzer says.
Ads stress the anonymity card holders can have online.
But they don't mention that two years ago, AmEx itself was in a privacy brouhaha when it briefly linked with a database marketer that crunched and sold consumer data. It's a reflection of what's important to our customers,'' marketing chief Andrea Hyde says. But in a fun way.'' Infowar.