I have the best of both worlds. The universities and companies have taught us to accept 'bigger is better,' but in many ways this has not stood the test of time. It hasn't benefited the people who have put the concept into practice. The people I see prospering in agriculture today are those who have carefully analyzed things, and found a niche market to serve. Then they hone in on that niche and find an excellent way to meet the market's needs.
Direct marketing is key.
Quality control, marketing, wearing a lot of hats - good farmers are doing it. The change is already taking place, and I think it's a healthy change. Agricultural producers will have to deal with this. Seeing how my system works, I hope to trigger some innovative minds to develop other programs that can be equally successful as this one. I hope people in the industry will see that you can make more money while solving serious ecological problems.