Customer value is the basis upon which an organization must build in order to succeed in tomorrow's global environment. Managers must understand the basic concepts of customer value and strategic planning and how to integrate that knowledge in key decision making. A fundamental knowledge of customer value and the relationship of marketing to the strategic plans of the organization. Practice in analyzing, understanding and presenting organizational information. All classes are held in the executive classrooms of the Center for Executive Education.
Accommodations are single rooms at a nearby hotel.
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