Dell's strategy is to make the consumer feel that they can purchase a computer designed to create their special needs. The site allows shoppers to browse the site while putting purchases into a shopping cart. Customers can make purchases on or offline. Consumers can buy just about any item that they can imagine at this site. Revenues are mostly generated from digital and electronic products.
Consumers browse site and add items to shopping cart.
Consumers can make purchases on or offline. Dell's target audience is computer buyers, their secondary audience is consumers buying computer accessories. Consumers would want to visit this site to get an in-depth look at Dell's computers, and their technical support policies. The consumer is also given an opportunity to compare prices to other companies. They are very competitive.