International Commerce International Marketing Internet Advertising Internet Economy Internet Media Internet Prod. Commentary Online Advert. As the web continues its fast and exponential growth, search and navigation become more important yet less satisfying. Finding what you want among the Internet's ever-expanding choices can take all the fun out of focused Net surfing.
Audience segmentation is the natural solution to data overload.
Vortals can now harness the group intelligence of their user communities to deliver better and more targeted search results. And it is this better search capability that will help differentiate the vortals. There is value in understanding how the Internet search world is developing, so you can focus your optimization efforts to provide the best targeted audience for your clients. While attending this year's Search Engine Strategies 2000 in San Francisco, I was quite impressed with the various business models exhibited at this trade show. The model offered by Quiver caught my eye, as it claims to have the first customized directory-building technologies and services for affinity web sites.