It's just that our frame of mind changed. We found we had to live up to our own expectations, and the idea of being a growth company generated a lot of excitement around here. We started adding sales staff and technicians, and they got excited, too, and I think that excitement and enthusiasm comes across to the customers. Some growth has come because Florahome bought smaller companies. We get their customer list, and we can market our other services, because we offer a full professional operation.
Customers tend to stay with a company they trust.
Customers don't want to change from someone they trust. And they want a for-real company, a local company with an office and a live voice on the phone. They have someone come out and inspect. It you report any problems, they take care of it. Nasser has employed Florahome to do lawn care and some pest control for about 30 properties for the past tour years.