Conversations often refer to different organisations having different cultures.
We construe and organisation culture. It is socially defined and experienced. What they therefore try to do is shape the way that people behave, feel, contribute, interact, perform as employees of the organisation. They initiate the debates, set the imperatives and priorities. If the managers want to pursue quality improvement then meetings will be held, training will be done, banners will be waved - new imperatives are brought in to the business to be integrated by way of activities, expectations, values and sanctions into the culture of the business.