Just as important as sound executive planning, Herchman notes, is having the right people at ground zero. A lot of it just has to do with hiring the right talent. The most important thing we have is our store managers and our sales people. That s really where the customer are going to have their contact with the company. At the Framingham store that s Herschman s old stomping grounds, assistant manager John Hughes is the man customers count on, whether the question concerns woofers or wireless speakers, digital TV or latest DVD system.
Digital technology seems to be the way that everything is turning.
He added that while sales employees are focused on their duties and not waiting with baited breath over the latest news of the company s financial health, positive reports like the recent earnings statement can provide a nice boost. The layout of the stores encourage exploration. Several specialty rooms highlight specific types of equipment, from car audio to big speakers. A perplexed, tuxedoed Willis is pictured in a concert hall audience listening to the operatic tones of a blue-haired alien diva onstage. People can play it at home and get that movie feel.