Anthony believes what his salesperson tells him about the camera he is thinking about purchasing. The salesperson works part time as a photographer, and really seems to know what she is talking about. Sheldon bought his tennis racquet from Tina, the pro at his tennis club, partly because Sheldon really likes Tina. The evaluation phase of the sales interaction process occurs when the salesperson learns about the consumer's interests and the consumer learns about the store's offerings. Sell everyone and everything.
Customers know what they want.
Customers will vote with their dollars. Customers demand the best quality around. Customers do not know what they want. Marcia had difficulty reading her morning newspaper because it had been left out in the rain. Lawrence drives his friends crazy because he changes channels with his remote as soon as a commercial comes on the television.