However, a minimum amount of health information is often helpful to the professional development officer-if only to exclude certain constituent groups from messages likely to be deemed offensive. In cases where a patient has freely shared personal information regarding medical conditions, or has expressed an interest or made previous donations to a specified program or department, segmented appeals for related medical causes may occur, but these, too, do not expressly refer to patients' illnesses. Patients hospitalized or treated for psychiatric and substance abuse treatment are routinely omitted from donor acquisition approaches because of the heightened sensitivity commonly associated with these diagnostic groups. Also excluded are all minors. It is imperative that the proposed privacy standards not inadvertently close the door to charitable gifts that support public health programs-and provide donors with a valued income tax deduction.
Age is needed to exclude minors from appeals.
Wellness programs, mammography screening, ear and eye exams, etc., are marketed by AHP members. Many of these programs are funded by the philanthropic programs that AHP members manage. AHP contends that these gifts are willingly made because they are asked for after services have been received. Finally, the kind of marketing carried out by AHP members is not the kind of marketing of commercial products that seems to be the real target of this regulation's restriction. Minimum Necessary Use and Disclosure AHP members already adhere to the practice of minimal use and disclosure.