Individual and team projects with operating sponsors. 339 Principles of Advertising. Introduction to advertising as an effective marketing communications tool. Strategic approach to alternative target need recognition, matching customer needs to firm strengths and using ethical and socially responsible techniques to effectively communicate benefits to targeted markets. Individual and team projects with operating sponsors.
Course deals with all phases of retailing.
Store location, store layout, organization, operation, buying, merchandising, salesmanship, advertising, personnel, franchising, retail accounting, and inventory methods. 376 Production Management. Study of production and operations function. Issues related to international production. 422 International Business and Society Seminar.