Evaluate criteria and gain feedback Decide how you will measure the success of your campaign. A follow-up survey after the first quarter, and then every six months will help you know if you are nearing your goal. As well as the surveys, be sure to include opportunity for brainstorming, round table discussions and debate in your workshops and seminars. This will throw up new ideas about how the Information Center and users can work better together, what new information needs users may have, and how they can help you. If the internal events programme is a great success, it may be worth setting up a user committee which meets on a regular basis.
Communicate success Be positive.
If the Information Cener has completed any successful projects, gained some new and exclusive information, or taken on a new recruit, this should be communicated. Your aim should be to keep what you do, who does it and with what results at the forefront of users' minds. Take advantage of monthly newsletters, a bulletin board on an intranet site, or speaker opportunities at company events. Develop new tools Look at new ways of researching and delivering information to help you develop a better service and become known as a centre of excellence. Keep investigating new technologies or emerging approaches to research and present your findings and innovations at workshops or briefings, to help raise support for your work and create organisational buy-in to the importance of inward investment.