Using both qualitative and quantitative measures, this course evaluates the response of markets to the forces of supply and demand. Includes the effect of alternate market structures on business strategy, consumer behavior, theory of cost and production, pricing and competition, and marginal analysis. Project Management Planning, organization, administration and control of all elements of a project. Business Strategy Integrates the key learning disciplines represented by the MBA experience including organizational leadership, finance and marketing to build and enhance individual competencies in making decisions and taking action. Topics include systems thinking, benchmarking, and modeling and building scenarios, to explore innovative solutions for complex business challenges.
Coursework is focused on development and pursuit of the practicum project.
Market Planning Highlights the skills, behaviors and business intelligence required for creating and growing new ventures. The focus for the course is on a comprehensive new venture marketing plan, or market feasibility study. Communications Networking and Systems Explores the fundamentals of essential e-commerce infrastructure in technology and services from the managerial perspective, including database organization and applications, telecommunication networks, electronic payment systems and the use of intelligent agents. Strategies for Communication and Team Building Examines interpersonal communication from analytical, critical and practical perspectives. The focus is on understanding the subtleties of interpersonal communication including interaction patterns, word bias, values, nonverbal behavior, tone and personal perceptions and the role of leadership in self-managed teams.