When looking at past performance, consider whether the management team is familiar with the marketplace, and whether it has a proven track record as evidenced by prior company or product success. Our key executives have demonstrated a high degree of success in this market. Prior to joining Amber, I worked to establish Ascend Communica- tions as the dominant supplier of dial access, frame and cell switching equipment to RBOCs, IXCs and the emerging CLECs, and steered the company s merger with Lucent Technologies. The company s corporate culture is another key consideration. The right corporate culture creates an exciting work environment that attracts top talent.
Companies can build a high-quality corporate culture by making human resources a high priority.
While many start-ups have little time for human resources, a company that focuses on its HR program from the very beginning offers incoming workers the assurance that they will get the right benefits while working in a nurturing environment. Our company is aware that people are our greatest asset. We hired a vice president of human resources early in the company s life cycle. With this key executive in place, Amber was able to hire the type of strong managers that build strong teams. These all have successful track records and strong, technically-relevant backgrounds specific to each management area.