You will work closely with people from these and other departments to manage your new product's development, the test marketing, refining, formal introduction, and roll-out. These samegroups will also be necessary to keep your existing product on the market, updating it as necessary to meet changing demand and ultimately retiring it when the market for it declines. At the same time, the new product manager is introducing a replacement for the retired product. Professors like to teach it, students like to study it, and everybody thinks they can do it better than it is done now. Unfortunately for the job seeker, the level of interest in advertising far exceeds job opportunities.
Advertising is a very difficult field in which to find employment.
If you are determined to go into advertising, be sure you know what you are getting into. A career in retailing used to consist of a few positions, beginning in the stockroom and progressing to salesperson on the floor, then moving up to store manager. The only promotion after that required buying the store. Times have indeed changed, and today one can work for a regional or national chain or one that specializes in a particular type of merchandise. You can specialize too, in operations or merchandising, and many store executives have experience in a broad spectrum of store functions.