Hooker says the newspaper publishing industry is in the midst of a pivotal time in its history. Neither can be discussed without discussing the other. They are so intertwined, perhaps, that without either the other becomes non-existent. Newspapers can trust the fermenting computer industry to perfect the technologies that will gradually replace their presses and delivery trucks. The changing technology, she says, means journalists need to examine what they do and why they do it.
Concentration has to be given to the definition of news and who has the right to report it.
Emphasis has to be given to high quality reporting and storytelling with an investment by management to get journalists to understand new media. Those coming from the print world will have to develop the thought process of broadcasters, who know full well what good pictures and sound bites can do for a story. The understanding of new media must begin with journalists acknowledging that newspapers in the digital age cater to an active participant. Note even the word reader does not apply anymore. The term user is more accurate because participants have more involvement than they do within the printed publication.