Eyeball's Paul Delaubier cut the footage to a custom sound mix from Julian Bevan while Jory Hull designed graphic treatments that tint, pixelize and fragment the images to create a distinct visual texture. We manipulated still photographs to create the first Brand Jordan piece, but this piece utilized live-action footage that was heavily manipulated. Our first step was to have Julian Bevan DJ a music track that we could cut the footage to.
DJs know how to get a crowd going and create an interesting mix.
When Paul completed his edit of the footage, he took that .AVI file and treated it in After Effects while Jory created the pixelization of the graphics and type elements. By working in tandem, Jory and Paul could bounce ideas off each other to enhance their individual strengths. Jory created the look for the piece and designed elements Paul could edit with the live-action footage. Most treatments were created in After Effects, including the pixelization and typography. That created a very smooth process because Paul could easily take his edit, pass it to Jory and then take back the treated version.