DotDoom Ecomm Europe E-preneur Germany Global Handheld IPO Java Lt America Legal Linux Marketing MP3 Portal Privacy Search Suppliers Tech Stock VC Vortal WAP Developer XML Ecademy Sponsors Company Communities Click here to return to the Corporate Services Page or Click here to return to the Community Forum Page Learn how to Ecosystemize Your Business on Ecademy. Many companies reaped the short-term rewards of downsizing, but were brought to the brink of ruin by low staff morale. The missing elements are balance and human relationships. If we think of companies as being made up of communities each with its own strengths and needs, some overlapping, some conflicting then we can begin to restore this balance. Although these four communities are not fixed categories, they apply to most companies.
Companies only work when the needs of all four communities are met.
At its simplest level, the idea of communities should just remind businesses that they stand or fall on their human relationships. At this level, the communities model is just a corrective to over-mechanical ideas about what makes businesses successful. It is not a model to be used to the exclusion of all others. Marketers can still think about brand values, consultants can still refine business processes, but all these processes need to feed through the communities model. However, the communities model ceases to be just a useful corrective when we look at how e-commerce will change business.