August 8, 2000. The Connection with Christopher Lydon. August 8, 2000. Join our forum online. If you can read a magazine without examining the Absolut ad, or watch TV and ignore the new Gap spot, you may be immune to marketing.
Consumers seem to have built up antibodies against advertising's traditional techniques.
In the New Economy the trick is to make us market to one another. Business strategy in the internet environment must be to nurture and launch Ideaviruses - and the products and services behind them. Seth Godin , author of Unleashing the Ideavirus . Official site with book available as a download or hard copy. Permission Marketing by Seth Godin .