Constructing or Writing Items for a Survey. Items Simple Language Write in language the participants will easily understand. Avoid internal jargon. Many corporations have abbreviations or acronyms for products and services which are not familiar to customers.
Business Communication Use standard business communication techniques.
Write short, simple questions. Be clear and to the point. Avoid errors in spelling, grammar and usage. All items in a section of the survey should use the same rating scale. Survey participants may be confused if the responses change from a five point to a seven point scale.