Articles on mall research are also included. The January issue is devoted to covering the expanding field of mystery shopping. Past articles have profiled Texaco's employee excellence program and Yamaha's program to stimulate interest and boost sales of its line of Clavinova digital pianos. There is also a directory of firms providing mystery shopping services containing information on the industries and geographic regions served. We define an omnibus study as one in which the sponsoring research company specifies the audience to be surveyed and the intervals between studies.
Clients participate by submitting proprietary questions.
Clients receive results only from their proprietary questions and general demographic questions. The July issue lists omnibus studies and is cross-referenced by study subject. Our December issue lists close to 900 focus group facilities around the world. We provide room dimensions, equipment available and facility amenities. Past articles have covered all aspects of focus groups from picking a moderator to writing reports.