Advantages of Banner Advertisements Banner advertising offers a variety of benefits not seen in other forms of advertising. First of all, no other form of advertising can deliver potential customers to your product so easily. With banner advertisements, buyers are just one mouse click away from your product. No other form of advertising lets you track exactly how effective your advertisements have been. With banners, you can record how many people saw your advertisement, and how many people took action by clicking on them.
Banner advertisements can deliver concrete results that can be analysed.
Banner advertisements and the use of the Web allow you to reach a world wide audience at a fraction of the cost associated with other international media. Each time a web page is loaded in a browser, a banner advertisement is loaded from the pool of available banners. The banner itself will promote name recognition, and can be clicked on to go to a relevant page with more information. If desired it can link directly to your e-mail address.