They cover the car with a printed vinyl wrap, flogging everything from juice to ice cream. A cute little VW Beetle is pictured, but I guess they would also consider my bloated old station wagon. In fact, they should pay a premium. They'd have more space to rhapsodize about their product. My job, as I understand it, would be to drive all over the place and keep the car clean enough that passers-by can read the message.
Campaigns usually last between three and six months, and the fees vary.
May I suggest the exciting world of advertising. If you're going to do it anyway, you may as well get paid. Laura Pulfer's column appears in the Enquirer on Sundays, Tuesdays and Thursdays. The Cincinnati Enquirer , a Gannett Co. Inc. newspaper.