You're somebody who wants what you think is legal help. The Internet's utility hinges on being able to find information. Potential clients want solutions to problems and define their inquiries in these terms. Search engines are the connection between the information on the Internet, you as a potential client and your new attorney. Your competition will also seek to be found, and this creates a challenge.
Competition is redefined without respect to geographical limits.
Traditional professional categories no longer apply. The Government competes with you. You may consider comparing this activity with the I.R.S. preparing forms and instruction manuals for tax return preparation. Private companies prepare information that potential clients may easily use to create a solution at low cost or no cost. The service is free, you only pay for the corporate record book.