First it levels out the asymmetries of information that kept power in the hands of large enterprises. Second, it disembowels the notion of mass production and mass marketing, concepts that sucked power from individuals. Money has always been important to employees and business. Yet in the traditional economy, there is a stupefying level of pretense about money. The Web, happily, dismantles some of the pretense.
Critics call the new generation of workers greedy and selfish, in it only for what they can get.
Absolutely true, just as it's always been. Only now we have the decency to acknowledge it. And the funny thing is, the more we acknowledge it, the less it is true. It turns out that once we have a frank conversation about money, are offered what we are worth, and get it out of the way, other things begin to take on as much or more importance. Cool people to work with.