This true power has been a long time coming, but finally, now, it's absolute. The customer can now buy anything anywhere at anytime.
Customers now choose everything.
We now have 485 choices of dry cereal in the average grocery store. People on cell phones call home for help in making choices. The customer is now your ceo. And the clerk in the store who is filing her nails and yawning is now exact, direct competition with the service provided online. When the lady in the store yawns in your face, you're still there.