There are many possibilities for this. The over-40 age group may not be the key audience. There's definitely a trend to use the Net as a social medium. What we believe is that communities don't form out of software. That's like saying communities form out of cement.
Communities form out of relationships, shared history and shared purpose.
Our software can be used by existing communities to add value. In addition to drawing attention from computer industry leaders, Stone has earned the respect of colleagues within Microsoft and at the Hutch, who describe her as both a visionary thinker and a pragmatic person who effectively turns her ideas into action. She's very good at spotting new trends before they happen. And this is how the Hutch project started. And I thought it was a really creative idea.