Assessment foster wider improvement when representatives from across the educational community are involved. Student learning is a campus-wide responsibility, and assessment is a way of enacting that responsibility. Thus, while assessment efforts may start small, the aim over time is to involve people from across the educational community. Faculty play an especially important role, but assessment's questions can't be fully addressed without participation by student-affairs educators, librarians, administrators, and students. Assessment makes a difference when it begins with issues of use and illuminates questions that people really care about.
Assessment recognizes the value of information in the process of improvement.
But to be useful, information must be connected to issues or questions that people really care about. This implies assessment approaches that produce evidence that relevant parties will find credible, suggestive, and applicable to decisions that need to be made. It means thinking in advance about how the information will be used, and by whom. Assessment is most likely to lead to improvement when it is part of a larger set of conditions that promote change. Assessment alone changes little.