The number of web sites popping up today is astounding. A good web site and strong customer relations are important for a successful site, but keep in mind that the Internet is a different ballpark when it comes to marketing.
Advertising is different on the Internet because it is fast-paced.
Just as quickly as you attract a visitor to your web site, you can lose a potential customer. When people watch TV or listen to the radio, they are often engaged in another activity, so their reaction time is slower. Because the Internet is interactive, people are sitting up and paying attention to what's happening onscreen. If your site is exciting, this concept works to your benefit, and you move people to action. If not, you lose customers quickly.