Explain that cigarette advertisements have been banned from television and radio since 1971. Also emphasize that tobacco ads in the print media have become increasingly less informational, using images rather than words to convey the attractiveness of smoking. Have them bring in a variety of tobacco ads and explore the messages used to influence our buying habits. Ask them to describe the ads. Discuss how ads can appeal to our feelings and emotions rather than to our intellect.
Activities Create ads that give the real message about the effects of smoking.
Find other examples of sponsorships, like the Virginia Slims tennis tournament, the Winston Cup auto races, or the KOOL jazz series. Background Teachers will be pleased to learn that school-based smoking prevention programs have led to significant reductions in adolescent smoking rates. These programs are even more effective when they're combined with community wide programs that involve parents, community groups, and the mass media. We've highlighted a few programs that have been particularly successful. Emphasize to children that quitting is a very difficult process, one that requires patience and understanding on their part.