With artists like Andy Warhol and Roy Lichtenstein in the early '60s, that old bright line between fine art and pop culture blurred. Giant comic-book panels became paintings. Stacks of Brillo boxes became sculpture. Then in the '90s, serious painters like David Salle and Robert Longo and Julian Schnabel all tried their hands at commercial moviemaking. So many boundaries have blurred.
Advertising is in the schools.
Our clothes and shoes carry logos-we're walking billboards for Nike and Ralph Lauren. On TV, we're used to being bombarded by advertising. The average American watches more than 1000 TV commercials a week. The federal government has persuaded networks to slip anti-drug messages right into the plots of primetime shows. On the WB network drama Young Americans , the characters drank Coke and cavorted in front of Coke signs because Coke paid the producers.