That way, he will be as interested to hear about your product as he was to learn about the information you provided him prior to your sales pitch. Make people want to know you because of the business, market and community actions you take. The more value you provide, the more attractive you become. The more of a leadership role you decide to take, the more attractive you become. That has nothing to do with the clothing you wear or the car you drive.
Attraction is a state of being rather than a material circumstance.
Cold calling repels. If the answer is nothing, then don't send the brochure. Send prospects three ways they can improve their profitability and, if they want the fourth one, have them call you on the phone or send you an e-mail or fax you. 5. Make them like you, believe you, have confidence in you and trust you. People buy from people they like and trust.