Many numbers have been thrown around with respect to the market potential of people surfing the net. Don't get overly distracted by this, remember millions more have phones. This in and of itself doesn't make a market. Your market is the same size it was yesterday except they can now reach you through your web site. While a web site can give you certain advantages over your competitors if used effectively, who your customers are and how they find you has more to do with how you market than simply having a web presence.
Any web presence is better than nothing.
There is nothing more disappointing than finally finding your site simply to see a logo and a phone number to call. Provides a way to request product information or assistance from you on-line Web site responsibility belongs with the MIS people. Don't be misled into believing that because the Internet involves computers and technology that your web site content should be left in the hands of data processing folks. It is certainly advisable to consult inside or outside experts concerning the deployment of your site but what you want to say and how you present it is a communications issue and should be carefully addressed by the marketing and communications experts. IVS has been providing electronic marketing and communications solutions for twenty years and is a leading B to B eCommerce solutions provider.