If you leave the site and then return, cookies will tell us what things you have already collected so that you do not have to start all over again. We also use cookies to help us figure out how many people visit our sites, which of our Web pages they stop at and how long they stay there. For administrative purposes, we collect IP addresses, which is the automatic number assigned to your computer when you surf the Web. However, your IP address and cookie is not connected to any personally identifiable or online contact information like a name and address, so you and your family remain anonymous. Mattel does not collect information passively through cookies or other tracking mechanisms except in the circumstances described above.
Cookies DON'T contain any personal information about a specific user.
We don't use cookies or other non-consensual methods to take personally identifiable or online contact information about you or your family off of your computer. Except for certain activities like treasure hunts, which we talked about above, Mattel doesn't use cookies for direct marketing or promotional purposes. Cookies are also not used to collect information specifically about you or your family for sharing with third parties. Thanks for reading our privacy statement. We hope you have a better understanding of the many activities offered on our Web sites and the ways we commit to safeguarding online privacy.