The Peoplesound acquisition is a major step forward in Vitaminic's objective to attain European leadership and a significant market share in the worldwide online digital music distribution market. Vitaminic offers music lovers the access to one of the Internet's widest and most complete legal musical offerings over the Internet. All the local sites reflect the individual markets in which they operate. Consumers can select from and instantly play thousands of tracks across all major music genres. Tracks that consumers like can be downloaded in MP3 format and played at CD quality on PCs, portable MP3 players or via their hi-fi equipment.
Consumers can also buy custom produced audio CDs of their favorite artists and tracks.
Through Protein, its fully-owned subsidiary, Peoplesound delivers highly innovative market research, marketing and data mining capabilities to the recorded music industry. The client list to date includes Universal, Sony Music, BMG and EMI, as well as a host of independent labels. Peoplesound Music Publishing focuses on the commercial exploitation of artist copyrights signed to the group.