Watching TV with your child can provide a chance to talk about the advertising messages we get. Research shows that parents' standards matter to their kids. Your children are looking to you. Consistent standards and rules are important for your children. Alcohol is a 'gateway' drug for kids.
Alcohol is the drug of choice - for parents, for children.
It is the drug children experiment with first. My prevention efforts are best focused on alcohol. Prevention can start with the drug that is most readily available. And it can start at home. Talking to your child about your standards is a way to begin.