We apologize to you. There is no justifiable reason for portraying such a private activity in a mainstream, family-marketed magazine ad. It tells them that the most important thing in a relationship is sex, and the way to get it is to pay for it. Dads and Daughters is the national nonprofit membership group for fathers with daughters. It helps fathers strengthen our relationships with our daughters and transform the pervasive messages that value girls more for how they look than who they are.
DADs regularly acts against marketers who undermine daughters to sell their products.
Marketers tell girls that they must trade on their appearance to succeed. That's a bald faced lie, and we shouldn't let anyone sell it to our daughters. We know that it is our daughters' inner beauty that will carry them successfully through life. Dads and Daughters accepted Shlecter's apology and offered to advise Jewelry. Com as the company rethinks its advertising approach.