The Prairie Dog Caf name could easily be associated with a western motif and an overall stylish corporate identify. Mike's Prairie Diner would seem better suited to a 1950s style with a small, owner-run image. Don't pigeon-hole your business Including a descriptive term, such as paralegal, in your business name can be useful when marketing your products and services, as the nature of the business is expressed in the name. In some provinces, such as British Columbia, a descriptive element is a requirement, rather than a choice. However, a descriptive term may also work against your business as it grows.
Businesses are organic entities that evolve around the customer rather than a business plan.
In many industries, especially rapidly evolving sectors such as the Internet and information technologies, the core terminology or the services in demand can change rapidly. My partner and I encountered this problem with our first business, nVision Multimedia. It wasn't long after we started nVision that the majority of our clients were interested in Internet rather than multimedia services. Having the word 'multimedia' in our name confused customers who were coming to us for web work. However, avoid including descriptive elements that could quickly become out of date or innaccurate.