Editorial-fashion models often have exceptional and striking looks that can be more unconventional features. The term refers to models who appear in magazines such Vogue and Harper's Bazzar. Editorial offers the photographer or publication the chance to stretch the boundaries of conventional beauty. Designers often try generating considerable attention to their work by using unconventional models in their advertising. Calvin Klein has consistently pushed the boundaries of conventional casting.
Commercial models work on a broad range of assignments and can have a broader range of looks.
Height and weight requirements are more broad and looks can range from conventional beauty to character types. Typically men, women, and children with symmetrical facial features, clear skin, attractive hair, and healthy physiques get the most opportunities. Even though height requirements are broader, taller models have more success and are easier to fit into wardrobe and match with other models for group shots. The face shot , also called beauty shot or headshot, should exclusively feature the face. The importance of expression, make-up, lighting and angle is magnified in this shot.