Hopelessness and high tech can describe black. Black is lifeless, however, it is the backbone of internet pages. You can use black with any word or phase. Purple should be used sparingly in website design, because it also promotes ambiguity and uncertainty. Neon colors should be used for sites with teenage audiences.
Colors speak their own language and evoke emotions instantly.
Use colors sparingly, yet intelligently, in the creation of your website. Once you understand how to intertwine colors into your site, your sales should increase.