The challenge is to be clear and intellectually stimulating. In the third move the preacher acknowledges the listener's objections, seeking to overcome the inevitable reticence the listener will harbor. Minds don't change wihtout a fight. Preachers that can get under the surface and deal with the real cognitive objections of the listener will speak powerfully. In the fourth move, the preacher offers the possibility of a tangible alternate future according to the call of the gospel.
Biblical texts intend substantive lifechange.
Our sermons must intend no less. Many preachers having discovered their message and constructed their sermon understand their task to have been completed, but there is another stage that is essential to powerful, biblical preaching. The preacher must be filled with the message from God by the Spirit of God. Assimilation involves three concerns, spirit, word, and life . Spirit, Word, Life Spirit refers to the power of the Holy Spirit that gives the sermon it's impact.