If the ad did well on this page, Aaddzz would quickly learn to deliver the ad in this space to benefit both the advertiser and the newspaper. For this reason, click-thru ads should not be vague, as advertisers would not want to pay for a visitor who was not interested in their Web page or product. For instance, one way of attracting visitors more likely to buy a product is to place the price of the product in the ad. A lower than expected price in the ad might also attract visitors who assumed the price would be higher. The low cost of placing ads with Aaddzz allows advertisers to experiment with and without a price to determine which is most effective.
Advertisers can also inexpensively experiment with words and images.
Generally, the ad with the lower ratio is considered better. However, the bottom line must be considered. The best performing ad is the ad that generates the most sales per advertising dollar spent. If an advertiser has two ads that make a profit, one of which has a better ratio than the other, they should continue advertising with both ads. Aaddzz low fees, allows advertisers to advertise with both ads and reach their full sales potential.