Because the third quarter occurs when schools close for extended holidays, it is typically Scholastic's second smallest revenue producing quarter of the fiscal year.
All comparisons are to the year ago periods.
Both programs demonstrate our commitment to literacy and technology, to helping students read at their grade level, and encouraging students to read more and to maintain a love for books. The proven ability of these programs to help young readers when added to the strength of our core print and media businesses, should continue to drive future growth. Book clubs continued to benefit from increased orders and higher revenue per order, reflecting an expanded promotion and strong product selection. Book fairs again benefited from an increased number of fairs, partly due to the acquisition earlier this fiscal year of assets of Pages Book Fairs, as well as from increased revenue per fair. Trade revenues were also enhanced by the success of other properties such as Teletubbies TM and Harry Potter and the Sorcerer's Stone by J.K. Rowling.