5 Poland's press advertising market is growing rapidly.
Circulation is one of the main factors taken into a count by potential advertiser.
The unquestionable leader in this respect is the daily oGazeta Wyborczao with an average print-run of 430,000 copies per issue. The most frequently advertised products are cars, cellular phones, and cosmetics. Monthly magazines scored the most spectacular success in terms of income earned from advertisement. Large manufacturers of consumer goods such as beverages, confectionery, and household cleaning products, continue to report the highest expenditures on advertisement. Newspapers are an important medium for advertising cars, mobile phones, computers, cosmetics, cigarettes, periodicals, and insurance products.