Video, voice, Internet and other data formats can all be delivered to subscribers via a single LMDS link. So while it's not a technology well-suited for serving the residential community, it's very good technology for users in highly concentrated urban business cores. Calif. Lockie said he envisions computer communications computers talking directly to other computers over the Internet, as a huge untapped market. However broadcasters would do well to examine the potentials of LMDS and prepare accordingly. Session moderator Andrew T. Kreig, president of the Wireless Communications Association International, said he sees LMDS as relevant issue for broadcasters today.
Broadcasters still have unmatched distribution into their local markets.
Broadcasters should be aware of either partnering or competing with these new technologies.