To expose the students to national and international trends in hospitality marketing. To expose the student to a real life situation in developing a marketing plan for an existing hospitality organization. Attendance is required every class . The first two absences will not affect the grade, any absence from third to sixth will decrease your grade by 10 pts. Participation and questions during the class are invited.
Assignments are due on due date.
Five percent will be deducted if presented within 24 hr. from deadline. Group work will be administered for the marketing plan presentation. Two examinations will be administered during the semester and will cover textbook, classnotes, and outside readiness . A group paper to develop a marketing plan for an existing Hotel or Restaurant. Paper content will be discussed in class.