Many of them were in fact in attendance at this gig. So, here are some more perspectives and quotes I grabbed for you, o valued readers, in a highly personalized attempt to keep you out in front of the Average Joe.
Brands are in a period of discontinuity.
Formerly a duo at McKinsey, where Singer continues to head the CRM prac , Hagel recently joined 12 Entrepreneuring as chief strategy officer. But some of today's most powerful brands may not survive. They came about as a function of limited space and time, but these barriers are being transformed by the Internet. The old world was one of limited locations, limited voice, and was producer controlled. The bottleneck is the consumer's attention.