These efforts are intended to continue to publicize and increase awareness of the NFIP's business insurance coverage. The NFIP continues to generate strong response to its revised co-op program from insurance companies and agencies. In fact, agents have even used the advertising dollars for NFIP-approved billboards in their areas. While insurance companies and agents can continue to save 50 percent of their flood insurance advertising costs when they run an approved, flood insurance print ad in newspapers, magazines, or Yellow Pages, the NFIP will also consider sharing media costs for other sources. The NFIP will also allow insurance companies and agents to include an approved sentence about other lines of insurance they sell within their flood insurance ad and save 25 percent of their advertising costs.
Agents can also find customized materials about the co-op and lead generation programs.