Covers police beat stories, sports and economic reporting and includes the study and practice of journalistic interviewing. Uses basic journalistic skills of clear, precise writing to communicate effectively with various audiences. Students write press releases, speeches and popularizations of complex documents. Techniques learned in this course are valuable in writing grant proposals, committee reports, pamphlets and journal articles. Selection, evaluation and preparation of copy and pictures for publication.
Covers copy editing, rewriting, headline and caption writing and page layout.
Lab periods arranged with instructor. Detailed practice at writing various kinds of advertising copy, including print and broadcast forms. Emphasizes terse, precise writing that evokes response sought by advertiser. Principles, methods, and strategies of buying and selling media for advertising, including such topics as study of reach and frequency of the various mass media and specialized media, budgeting, research, rates, market share and other tools of current buying and selling strategies. General education further studies course.