Academic performance in high school, such as a student's grade-point average or class rank. Pattern of high school subjects completed. Personal qualifications, such as motivation, special skills or abilities, leadership capabilities, community or church involvement and good moral character. At a large school, it's likely you will remain anonymous. However, there are generally more things to do, including clubs and activities.
Academic reputation is just another one of many things to keep in mind.
But don't overlook the distance of the school from your home. Chances are you will want to visit family and friends - even if it seems appealing now to move far away. Some of the more expensive schools may actually offer more aid, making it cheaper to attend a school with a higher tuition rate. Some schools are diverse while others are more homogeneous. Decide what's right for you.