Rethinking Kmart Kmart is considering various strategies to improve its eroding market share. Wall Street took the earning report in stride. But Conaway was looking forward Thursday in his meeting with analysts. Kmart also plans to take advantage of the company's urban stores by reaching out to ethnic shoppers. Since joining Kmart in May, Conaway has reviewed Kmart's books, closed underperforming stores and hired a new staff.
Customer satisfaction is another priority.