Although Web technology offers page designers a palette of possibilities, from sophisticated graphics to sound and video, lawyers prefer to focus their pages on the practical. I have kept the overt marketing information available but in the background, so to speak. Give people a free reason to visit your site, and while they are there, they will learn about the paid services available through your firm. I found that a Web site must be interesting if it is to be effective. Lester followed Rose's approach in his own page.
Content makes all the difference, as does regular refreshing of the content.
It doesn't work simply to replicate traditional print media. Lester's page is simple in its design. Lawyers on the Web. The page ends with information on how to contact Lester. One of the newest law-firm pages offers one of the best examples of how to use forms to achieve simplicity and interactivity while maintaining substance.