Now with the advent of the Internet, the technology and the content together have become an incredible set of resources. The L.A. Theatre Works recording library, one of the largest of its kind in the world, contains an astonishing 260 full-length plays. Loewenberg is deciding exactly how she wants to take that audio library to the Web, saying only that she is making that decision. But there's a new technology twist. Loewenberg says that the Los Angeles organization's listing in the Amazon catalog has provided a steady influx of new business.
Audio drama is a niche.
I have created new markets for it already, and with the Web, I can do even more. The key is that you put it all up there. I think the important thing is that you need to be positioned correctly when everyone, not just a few people, listens to audio drama on the Web. Similar organizations have had positive experiences riding the intersection of the Web and audio drama. We have also been able to connect ourselves to a wider community of audio-drama companies that we didn't know about, and that has been very positive.