Broadcast's primary goal in collecting personal information is to provide you, the user, with a customized experience on our web site. This includes providing content, personalization services, interactive communications, online shopping and many other types of services, most of which are completely free to you. In order to provide services free of charge, we display advertisements. Broadcast is able to deliver more relevant content and advertisements, and hence better service, to you. Broadcast plays the middleman.
Broadcast takes the advertisement and displays it to users meeting that criteria.
In this process, the advertiser never has access to and individual's information. Broadcast has access to individuals' information. Broadcast if you asked to receive them. Broadcast does research on our users' demographics, interests, and behavior based on the information provided to us upon registration, during a promotion, from our server log files or from surveys. We do this to better understand and serve our users.