Arranged by SIC code, this work makes it possible to compare one company's performance relative to other companies in the same line of business. Provides information on what products and services consumers are buying, as well as types of media used to reach consumers. Demographic analysis of consumers. Valuable source for basic data on 33 industries. Includes financial comparisons of the leading companies in each industry and information on individual firms.
Coverage includes current analyses, as well as background information.
Provides information on industrial products by subject. Organized alphabetically by industry, each section in this source covers the current status and predicted future of each industry. Provides both an industry index and a general index. Includes over 400 charts, graphs, and maps. Arranged by industry, this resource examines U.S. industries, how they affect the U. S. economy, and where they are going in an increasingly global marketplace.