But he's also the co-founder of a Web venture that has five employees and representatives in 27 states. He's one of the millennial breed of entrepreneurs. It's well-stocked, with more than 400 merchants, but the real selling point is the rebates customers earn as they buy through the Web site. Then, each time you buy something, a percentage is given back as a rebate. The rebates are disbursed electronically, through direct deposits into savings or checking accounts, debit cards or credit cards.
Customers can also choose to receive a check in the mail.
Doherty and Gilmore get a cut from the rebate for managing the service. And there's a secondary market. All they have to do is use your ID when they make their purchases. As a student in the entrepreneurship program at the University of Dayton, Doherty is taking part in an integrated series of classes that includes the sophomore experience, where students plan, start and run a microbusiness, and a capstone seminar where they plan a real post graduation business or work with an entrepreneur on a real-world problem. The latter is designed to teach students the value of philanthropy.