The goal is a community spirit based on recognition that each has an important part in something much bigger than themselves and their narrow interests. This requires that people assess what others are doing and what collectively is not yet happening. People must see their role as essential and their tasks as do-able, effective and efficient. Key players then recognize that others notice and care about what they do and how well they do it. Communication Methods People learn best from a variety of communication methods.
Different methods work better for different messages.
Unfortunately, this is not always possible, and personal contact is neither appropriate nor economical for reaching large numbers of people. Telephone calls are fast and effective for networking. However, they are limiting for the same reasons as personal contact and prevent the use of visual aids. Traditional mass media reaches many people simultaneously. However, mass media reaches most people only once and only if they are tuned in.