No one can predict what s going to happen in 10 years, but a strategic vision will provide a working framework for change in what often is a 10-year process. In a long-term vision, it s important to recognize the limits of organizational change. But a longer horizon, one that stretches beyond the immediate political future, enables people to be more radical in their thinking. Current trends should be taken into account in developing a strategic vision. Although it s impossible to predict the future, examining what s happening in society, e.g., by looking at demographics, can help an organization to develop a clearer picture of what the future might hold.
Demographics fundamentally drives business.
Today s aging population will shape tomorrow s marketplace. Expectations also change with income. Tracking demographics can tell you a lot about where your business should be headed. Technological changes also help point us toward the future. In several years, those companies will be front-page news.