Reichert's point is that you may get unduly discouraged if you want to play with the big boys too soon. Hit on your family and friends first, he says. Most venture capitalists suggest you prove up one part of your plan at a time, going back for more money, each time you've proven up a critical piece of your plan. If you keep excelling, pretty soon the big VCs will want to join in. Stay Focused for the Long Haul Getting financing is only the first of many problems you will face.
Business is about problems.
You will have problems to solve day in, day out, every day you are in business. Your job is to solve your company's problems. If you've established the size of company you are comfortable with, and are targeting a marketplace specialized enough to create a barrier for a lot of companies with less experience and expertise, you will be able to remain rested and energized enough for the long haul. You will be in a position to solve those daily problems and keep advancing towards your goal.