To abstract from differences in retailing composition and in sales volumes for different store types, Tables 1 and 2 show the composition of sales by store-type for major local cities and also average sales volumes for each store type. Note the especially large share of car sales for Cathedral City and the especially low share for Palm Desert. Notice also how store shares for Riverside, San Bernardino, and Temecula hew closely to county averages, while cities such as Montclair and Palm Desert are specialized in mall-type retailing. Total Apparel Genl Merch. Red numbers indicate an especially high sales share for this category compared to county averages.
Blue numbers indicate an especially low sales share.
Meanwhile, Table 2 makes clear that store volumes within categories are indeed generally smaller in Cathedral City than Palm Desert. That table also indicates that it is cities such as Montclair, Murrieta, Moreno Valley, and Palm Desert which feature especially high store volumes in selected categories. Apparel Genl Merch. The Ontario Mills have been a huge success. We'll show today that the evidence points mostly to the former.