And, as in most aspects of life, the student may pick two. Cool and easy means lousy pay. Cool and lucrative means hard work. Easy and financially rewarding means it probably isn't cool. The perfect job which combines all three criteria does not exist.
Cool jobs tend to fall into the publicly visible domain.
Working at the hottest local nightspot, DJ-ing at a popular radio station, modeling, running an avant garde film series, playing in a visionary band or promoting the weekend's ultimate club rave are all highly visible, highly social and carry valuable cachet with peers. Also, these jobs can be difficult. And, it can be frustrating to contribute but not participate in other people's fun. Cool jobs are inherited, passed down from generation to generation like the talismans of status and popularity they are. One earns a cool job by knowing when to be in the right place at the right time with the right clothes and the right face.