I buy things on occasion over the phone and on the Internet.
Actions do speak louder than words or advertising.
That is true in the life of the Christian as well as the business world. In other words, put your money where your mouth is. Don't just say you have the Love of God in you and then ignore the needs of others. Jesus lived this so well when He did things like going to the house of the tax gatherer for lunch, or touching the leper to heal him. So often we try to soften the strain on our own souls by opening our wallet and helping someone else to carry out the work in our place.