Integrity and Advertising BC Hydro has a pipeline and a natural gas-fired electricity strategy that they need to sell. Their advertising campaign is taking some tips from other companies whose methods and products are sometimes less exemplary.
Advertising is a fundamental part of our information culture.
It is used by anyone who can afford it, to sell products and sell messages. It is, arguably, the most important vehicle today for getting messages to people. If the only messages being advertised, are those of the interests that can afford to advertise, then most of us are disenfranchised. Advertising in its broadest sense extends well beyond paid space in a newspaper or paid time on television. It includes sponsorship of events, product placement in movies, even underwriting materials and programs in schools.