Competition usually means the price of the product comes down.
Due to competition, cable rates go down. Good examples near Indianapolis come from Ameritech in Ohio and several parts of Michigan and Illinois. Ameritech took competition a step further by offering phone service, at no additional cost, for periods of time as part of their marketing scheme. Also of concern is the lack of overbuilds that take place between traditional cable television operators. Even more alarming is where overbuilding does not take place although two different cable operators may be adjacent to one another.