As a result, the technology enables web users to locate and hyperlink to catalog products more easily and intuitively than with any other tool. A recent study by Zona Research has concluded that even savvy web shoppers find existing electronic catalogs awkward and rigid to use, and that many of them regularly abandon their online shopping efforts because of catalog limitations. And on the web, if you can't find it, you can't buy it. Mercado Software's technology leverages advanced search techniques to ensure that customers find what they're looking for every time. So instead of search, search some more, then give up, customers find, select, and buy quickly, easily, naturally.
Customers can choose from pull-down menus of such indicators as size, price, and availability.
This would enable a purchasing agent to locate electronic component parts, for example, by specifying type, voltage, and connections with pull-down menus. For example, a sporting goods site may offer options for basketball, hockey, and soccer as categories. Associative search lets customers search the catalog using any free-form queries they like. In contrast to standard keyword searches, these free-form entries are not required to exactly match a text string in the product catalog. Using IntuiFind associations, Mercado Software Catalog Builder locates all products matching the specified query, and also presents related products from anywhere in the catalog.