It is a season of pageantry and tradition, but with money becoming more and more a part of college athletics, it is ultimately a season of hyping individuals to sell the game. College football is about one champion crowned in a game sponsored by a cellular phone company. Rental care companies bring you halftime report. Bad restaurants in suburbia pay millions to be mentioned during the starting lineups. A Japanese car company sponsors the Heisman Trophy.
College football is a great game that has evolved into a great moneymaker.
With the demise of the traditional bowl lineup in favor for crowning one all-encompassing champion, what happens on the final full Saturday of college football is the essence of the game. Rivalry week is the only time in which the marquee names are not that of the star individuals but of the teams themselves. The silver helmets versus the winged ones. It does not matter who is in the uniforms because it is just beautiful to see the colors on the same field at the same time. While the game is being played, all that matters are the schools.