The best brochures are one-page fact sheets. They are easier to carry home and less likely to be thrown out because they're less bulky to carry. Color Captures Attention Don't be hesitant about using red, yellow or orange. All of these colors help emphasize the message and, more importantly, draw the viewer's eye to your booth. Black lettering on a yellow or orange background is 60 percent more likely to be read than if on a white background.
Bright colors indicate an important message.
Stay away from earth tones or blue. They may be comfortable, but they're dull when communicating a message. Ten percent to thirty percent of convention attendees are from outside the United States. Theses attendees find photos more effective than graphics. Most effective is a storyboard of photos that show various stages of how your product is used.