Topics covered in this training include a description of the industry, the company and its policies and procedures, equipment operation, sales techniques, and customer service. Counter and rental clerks must also become familiar with the different products and services rented or provided by their company in order to give customers the best possible service. Counter and rental clerks should enjoy working with people and have the ability to deal tactfully with difficult customers. They should be able to handle several tasks at once, while continuing to provide friendly service. In addition, good oral and written communication skills are essential.
Advancement opportunities depend on the size and type of company.
Many establishments that employ counter or rental clerks tend to be small businesses, making advancement difficult. But in larger establishments with a corporate structure, jobs as counter and rental clerks offer good opportunities for workers to learn about their company's products and business practices. These jobs can be stepping stones to more responsible positions, because it is common in many establishments to promote counter and rental clerks into assistant manager positions. In certain industries, such as equipment repair, counter and rental jobs may be an additional or alternate source of income for workers who are unemployed or entering semi-retirement. For example, retired mechanics could prove invaluable at tool rental centers because of their relevant knowledge.