The general business climate and the technologies of communication add up to a special set of circumstances for the future of print media. A glimpse at each of these is the Chair s objective for the kickoff session. With such developments as electronic ink and paper, here s what s coming both short and long term in technologies that promise to change the means and the markets for communications. To succeed and guide our companies, we must understand our customer s customer.
Advertising remains at the center of the scenario and the revenue stream for much of Print Media.
We will review how the magazine industry is faring in the changing distribution of advertising dollars. Tom Johnson , Sr. A great way to get acq uainted with fellow industry members and GCA s leaders. With the Internet Review background, we now turn to the synergies of Internet and Print, a central issue for operating in the 2000 Scenario. We are proud to present as session keynoter, the individual who has taken one of the nation s oldest retailers, with the oldest catalog in continuous publication, into the Internet world with phenomenal growth on all three fronts.