If you can increase revenue or lower costs, you are likely to have more money on the bottom line. If you can do both, you are guaranteed more profit. The most immediate way to build the bottom line is to boost sales. You do not have a cost problem that cannot be covered by higher volume. In the pages that follow, you will find tested ideas to help you gain more sales from your existing customers as well as powerful ways to bring in new patrons.
Control costs The other piece of the profitability puzzle is costs.
Nobody ever got rich by saving money but you can not afford to waste your resources. You should already know about things like that. The cost control section includes potent but less obvious ideas on how to save money and get more bang for your buck. Adopt profitable ideas Finally, because hospitality enterprises are organic entities, the book includes a few ideas that are a bit more on the philosophical plane to help start you thinking on a more productive level. If you can allow yourself to open up to some new directions, you may be surprised at the possibilities you will start to see.