Consumers have a growing desire for intimacy. Customers want you to know them as they know themselves, but at the same time keep their information private and secure. Customers are demanding more responsiveness from suppliers. They want you to know what they want, almost before they do themselves. The way to do that is by building digital wisdom.
Digital wisdom is gained by continuously learning more about clients through each interaction.
By using this information to build richer, and deeper, relationships with clients at all levels. They ve used the knowledge captured from previous transactions to offer customers new titles that match the interests displayed through previous purchases. That means, for example, that if travel in Asia is your passion, you ll be directed to the latest books on this subject when you log on to Amazon. Used effectively, digital wisdom allows us to anticipate client needs and provide them with the kind of value-added services that build loyalty and trust. Trust is an important element in this.