Consumers will continue to seek alternative and complementary therapies. At least two out of every three HMOs offers at least one type of complementary or alternative care therapy, and the number is expected to rise as consumer demand and competition among plans increases. Inc. The two most important reasons cited were to satisfy demands of members and employer groups, and to comply with laws and mandates. To offer alternative methods to their members, HMOs are looking for evidence of clinical effectiveness and the ability to lower costs. This is another reason to continue to educate your patients and support political and research activities that promote chiropractic.
Consumers like to be acknowledged for their life experiences and savvy.
All of us like to be recognized for our skills and accomplishments, and older adults are no exception. Years of hard-earned experience and tremendous abilities, as well as wisdom, are packaged as older adults. Acknowledge this and seek their counsel when appropriate. Consumers will insist on choice and control. Consumers enjoy a positive image of aging.