All are registered trademarks that are still in use. The origina l Dutch Boy was an advertising illustration. The first Dutch Boy trademark was painted in 1907 by Lawrence Carmichael Earl, a portrait painter from Montclair, New Jersey. Over the years, the Dutch Boy trademark was changed several times. In 1987, the Dutch Boy trademark returned to its 1907 design.
Building designs can also serve as trademarks or service marks.
For example, these two designs are registered to McDonald s Corporation for restaurant services. Sounds c an be registered as trademarks if they identify the source of a product or service. The NBC chimes were first used in 1961 to identify the programming of the National Broadcasting Company. The smell of a product can also serve as a trademark. In 1991, a woman from California registered a scent for her sewing thread and embroidery yarn.