The online ad industry took a hit from the economic downturn, but it is still in a nascent state of development. For strategic data on the state and future of the market, get the Online Advertising Report . Get the facts in the US eBanking Report . The soft economy has not completely stunted the growth of the US online buying population. B2C Report provides a realistic perspective on current trends and future growth in the market.
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Site usability issues also come into play when users choose to shop, or not to shop, online.