On the other hand, those who choose the path of My devotion with their body and mind alone attain on death, oneness with Me who is eternal. But common man does not do so and put himself to loss. I alone am pervading the entire universe. But this is only in a manner of speaking. Actually nothing is born and nothing dies.
All life is illusion.
Thus, though I am eternally in all, yet they are still caught in the birth and death cycles. But there is a reason for it. Due to its combination with hate the delusion that one is different from soul was born. This delusion was fostered by the ego. Shunning courage and self-control this delusion started growing due to hope.