The radios will work much like your TV cable box. If you fail to pay your satellite-radio bill, you'll lose your programming. But analysts believe that most listeners will stay tuned to satellite radio. Sirius plans to broadcast Tony Robbins's motivational speeches and live concerts with such artists as Sting, Grandmaster Flash and MC Lyte, who will also have regular programs. The Federal Communications Commission in 1997 gave a license to Sirius to develop digital radio broadcasting.
Analysts say that there is room for both in the marketplace.
Keep in mind, the Proton has an 85-percent success rate over its last 20 launches.