By Dr. Kevin Nunley Marketing help for biz. Never before has there been so MUCH media. Internet, cable, satellite, and new low-power TV add to the already staggering number of radio stations, newspapers, and magazines.
Competition is intense.
Each year there is more pressure on editors and producers to find fresh stories and interesting information to satisfy their audiences. This is good news for you. If you have expert tips to share, an interesting new product or service to announce, or even a controversial opinion, many in the media will spread your news to their listeners, readers, and viewers. You get free publicity money can't buy when you help media folks get the fresh content they constantly need. Use these five strategies to get noticed and get your press release used.