As Bill put it, if it can't pull out of its current tailspin, this year could be it. This is not an easy question to answer, but let's talk about some of the contributing factors. You'll get no argument from me on this point. Running a rich media campaign can be expensive. And I'm not just talking click-through rate here.
Conversion is better, too.
It works, folks, and the bottom line justifies the increased expense more often than not. Site Acceptance Again, a truth. But this is a hurdle, not a brick wall. Enliven lists more than 400 sites that accept its technology. Bluestreak claims to be accepted on more than 10,000 sites, listing most of the major portals and networks.