Emphasize the fact that you can save your clients money and time, and help them expand their businesses into China more quickly than they could by themselves. Since you'll be using your own story to sell your services, you might start by targeting companies something like yours in terms of location, size, and mission. As for how to reach potential clients, start by asking yourself where they get their information. The costs are lower in a specialized niche, and the businesses you'll reach will be more targeted. Along with industry organizations, join some local trade associations aimed at businesses working in the international market, recommends Nancy Hiromoto, board chairwoman of the Los Angeles chapter of Women in International Trade.
Board members are usually good sources for information and referrals.
That way, you could spread the word about your services on a smaller, localized basis. The Organization of Women in International Trade, with chapters worldwide, might be a good starting point. You can find links to other international trade organizations on their Web site . Ask our small-business experts. Because of the volume of mail, we won't be able to respond to all questions personally.