Risk management is the process by which information and judgement are combined to balance potential benefits against assessed risk. Finally, risk communication should take place throughout the whole of the process described above. I will discuss risk management only briefly since it will be covered by other speakers later on. Whatever the strategy employed, it cannot please all of the parties concerned. Risk Communication Risk communication has given rise to an entirely new, dynamic area of research.
Consumer groups are often very well-perceived.
We must learn more about the way they create their image so as to understand how we can gain the same public confidence. Risk assessment and risk management are different processes and should therefore be kept separate. This can be very difficult. It is generally said that the processes should be carried out by different people. In general terms, the presence of a risk implies that several different outcomes can result from the situations being considered.