Plastics, aluminum, steel and concrete are frequently mentioned as substitutes for wood, and it is assumed that increasing use of these products will help protect forests. But wood is the only natural resource on earth that is renewable, recyclable, biodegradable and reusable. Although wood accounts for 47 percent of all primary industrial raw material consumed in the U.S., solid wood manufacturing processes for lumber and plywood consumes only four percent of all energy consumed in the manufacture of primary industrial raw materials. Wood blinds and shutters have a charm and a feel that works with nature. It is bringing the feeling of the environment back into the house.
Consumers appreciate the quality look of wood blinds.
Wood blinds are higher priced, higher margin items that appeal to upscale consumers. Many homeowners do not mind investing a little more for the real thing. Consumers invest in wood blinds and shutters much like a furniture purchase. The price-value relationship has replaced price alone as foremost in the minds of today's consumers. Wood blinds and shutters outlast most other types of window treatments.