The primary focus will be on the components of the media plan, particularly the target audience, and how the plan relates to other advertising disciplines. We will monitor current broadcast, print, and Internet advertising. Because advertising is communication, emphasis will be placed on written and oral presentation skills. Media Planning by Jim Surmanek, published by NTC Business Books. You must come to class.
Attendance is taken at every class period.
Since a major portion of the quiz questions come from class lectures and discussions, you need to be here. A 3 to 5 minute writing assignment will be given at the beginning of most classes. The question will be subjective in nature and ask for your opinion. You will not be graded on the actual answer but on clarity of writing, grammar, clear thinking, logic, spelling, and the ability to think early in the morning. This is a journalism class, and writing and communication skills will be emphasized.