There aren't a lot of copy changes. Other advertisers include car dealerships, restaurants and even landscaping companies. They're missing out on a great opportunity. The 24-page tab is comprised entirely of recipes and ads. The paper runs the name of the employee who submits the recipe and repeats the company's logo with it.
All advertising space is sold at regular rates.
It's real popular with advertisers and readers. The tab attracts a variety of advertisers, including banks, plumbing shops, a Western wear store, lumberyards, tire stores, restaurants and the local chamber of commerce. This is the ninth year for the tabloid, which sells easily because advertisers now anticipate it every year, Wesseler says. Each ad rep takes care of his or her own accounts. Composing does the typesetting.