The Milk Chain Task Force needs to think not of the consumer, but as the consumer. She will draw attention to the need for good marketing based on accurate research. Correct and honest labeling is essential and consumers need to have confidence in the quality and safety of dairy products. Price is usually the least of their worries. The number of doorstep deliveries of milk demonstrates this.
Convenience is more important to most than price.
There is need for greater cooperation and understanding within the dairy industry. The current antagonism that exists between some sectors does not benefit the industry nor the consumer in the long term. Welsh member makes the headlines 14.1.01 Ionwen Lewis , immediate past chairman of Ceredigion branch has been appointed Welsh Director of the Farm Holiday Bureau for Great Britain. WFU member recognised 14.1.01 CEC and Norfolk member, Felicity Daniels has been awarded the Sir Timothy Coleman Prize for the person contributing most to the disseminations of agricultural education in Norfolk. She was presented with her award last Thursday.