Advertising in Food Technology has more value than ever, especially when combined with all of IFT's many integrated marketing opportunities. Your IFT Account manager can show you how, together with Food Technology, the following IFT marketing opportunities can work best for you. The research found that advertisers are more likely to get in the front door because customers recognize their reputation, product line and capabilities. Advertising creates awareness, awareness facilitates the acquisition of leads, and leads are the start of relationships. The biggest expense of selling is establishing relationships.
Advertising can reduce that expense.
Nothing reduces sales expenses like increased buyer awareness and buyers who initiate contact. Decreased expenses mean increased profits. Studies show that the more advertising you do, the higher your profits. A survey that measured profits for a portable safety product indicated, after sixteen months, that more advertising meant higher profits. Index of 100 represents pre-campaign profit level.