It's all around us. It entertains, it educates, it motivates. Only time will tell. Creativity is important. So is knowing how to understand and work with a client.
Artistic skills are good to have.
Technical skills should also be developed. The field of media production is a broad one, and the skills and talents needed to succeed will prove to be as broad or narrow as your own career path. You will find current and former MMA students around the Chicago area as well as elsewhere. Many are self-employed, having started production companies of their own. Some are free-lancers.