Tolerate no territorialism by integrating your strategy, spending, marketing, message, and service. Get them on the same page, and buy a unified service. Your technology is now relevant to your brand and customer connection. Your marketing now has multiple contexts. Customer communications are now happening any which way.
Autonomous pieces are now one brand.
Your web site, retail stores, sales channels, warehouses, and catalogs no longer live in neat, separate universes. Take off the blinders, integrate your technology, cross-train your marketing, and start making money any way you can. Prior to cofounding CentralPath, Kim was an Internet marketing consultant for six years, providing comprehensive marketing strategies for companies on the Web. She writes and speaks often on topics including integrated marketing, start-up marketing, viral marketing, consumer behavior on the Web, and Web usability and accessibility. Voice your opinion.