Good web sites use a consistent layout and locate navigation aids at the top of their pages. A consistent layout builds site identity in the mind of the user. It also helps them visualize your site's structure. If you have a web site, do your users a favor. Look at each and every page as an outsider and ask yourself the four basic questions listed above.
Content remains king Good web sites answer users' questions and problems.
Most web users connect to the web to find information, not to look at twirling logos. Content should be accurate, timely, concise and easy to find. Good web sites are dated and signed. There's a lot of wrong, misleading, incomplete, outdated and undated material on the web. Reassure your users that the information you have is current by dating it.