A nice, informal dining location will suffice. When you do meet, resist the urge to prattle on about yourself. Discuss industry issues, share gossip, provide story ideas, volunteer opinions about their publication and the quality of their coverage and reporting. Research the publication and the writer prior to the meeting. Shoot for informality and a platform of common interest.
Availability makes sales .
Don't let an opportunity for media coverage be lost because the call was trapped by voice mail and you weren't able to return the call until the deadline had passed. When they call, ask about the point of view of the story and be willing to provide a compelling opinion that will add substance. Remember, most reporters, print and broadcast, are looking for a concise sound bite that provides sizzle to the story's steak. Keep in contact . Call your media contacts on a regular basis with genuine industry news.