The people were rude and my being quite intuitive, their hatred of Americans was obvious and very blatant. We bought a small silk rug to be wrapped so that we could take it with us rather than ship. The store owners distracted and separated my husband from me and quickly wrapped what I did not believe to be the rug we purchased. The tour guide quickly made sure we got out of that store as I'm sure he was in on the scam. Back on the ship my concerns were validated when we opened the rug and found a polyester hideous rug that was, I'm sure made in China for K-Mart.
Danger is also a main consideration.
We were on Renaissance Cruise Lines in March of 1998 and still have a very bitter taste of the whole Moroccan experience. I have explored mainland Mexico, Italy, Germany, Austria, Spain, England, France, Barbados, Aruba, Puerto Rico, including most of the Caribbean and have never been in fear of losing my LIFE before Tangiers. A good guidebook will provide suggestions on how to minimize problems. Pickpockets are an unfortunate fact of life in many countries where tourists are conspicuous, although I never encountered one in Morocco. Anyway, a money belt or travel wallet should deter most of them.