Whether you want to be a hotel manager, restaurant owner, meeting planner or any other career choice, marketing will directly affect your personal and professional life. Our marketing courses will start you on a journey that will cause your customers to embrace you and make marketing your management philosophy. 382 Incentive Travel - The study of the use of travel as an incentive to help meet marketing objectives. Includes the organization and marketing of transportation, hotels, restaurants, tour and ground operators, destination and other creative services. TCA 421 Market and Feasibility Studies - Examination of the structure and techniques used to compile standard market and feasibility studies for hospitality properties, particularly hotels.
Analysis includes supply, demand, site evaluation, and projected operating statistics.
Each student will be required to prepare market and feasibility studies. Includes computer simulation on positioning and the development of a marketing plan. TCA 481 Hotel Advertising and Sales Promotions - A practical approach to contemporary advertising for hotels, restaurants, and tourist destinations. Focuses on the distinctive aspects of hospitality advertising principles, strategies, techniques and their application to industry situations. Emphasis on providing the hospitality manager with a working knowledge in the areas of planning, developing and implementing effective advertising campaigns.