Last summer, we did the National Wildflower Research Center as the class project. The assignment was to design a one-year marketing plan, advertising strategy and public relations events. Murphy said officials at the Wildflower Center have decided to adopt three or four of the ideas generated by UT students. After advertising seniors designed a plan for Hallmark Cards Inc., of Kansas City, Mo., the company enthusiastically picked up the UT students' idea of inviting Girl Scout troops to set up cookie tables in front of their stores nationwide. Murphy said company officials also adopted the UT students' proposal that Hallmark sponsor a Girl Scout patch on building relationships, emphasizing the importance of interpersonal communication.
Advertising is an all-weather, team sport.
I encourage people to work together. When they turn in a creative product or idea, it needs to be theirs, but there is nothing wrong with bouncing it off other people. Murphy has been a faculty member in the department of advertising at UT Austin since 1975. He was named the Texas Greek Awards' Best All Around Professor in 1995 by the UT Austin dean of students. I attempt to accomplish this by designing my courses to be stimulating, informative and fun.