The major reason of course is the fast growth of the advertising and marketing function in Asia in recent years. Local training is just not able to keep up with the demand. To make matters worse, such professionals are not included in the work permit exclusions of most countries, making recruitment of foreign professionals to help train the trade here difficult. The result is, with some notable exclusions of course, poor quality copy and design, deceptive advertising, and promotions that are quite frankly boring, and mass marketed rather than target marketed, turning urban streets into billboard nightmares and making the news hard to read in between the advertising. Multinationals simply import global advertising strategies into Asia.
Consumerism dominates the minds of the new Asian middle class.
To Asia and outside it is a market to make money out of. And the governments encourage it, for more consumer goods means more that the middle class have to buy to keep up with the Wongs and keep face, and they work bloody hard to achieve it. And the middle class falls for it. It is perhaps in the commercial and retail area where Western influence is seen at its most absurd and insidious. Lets develop the real creative minds here and contract the agencies that contribute to the new world rather than copying the old.