Some of the things to do seem so simple that it's a wonder why more amateur sports organizations don't do them. Please note that as most sports directors and editors are male, I'll be using the male gender in this article. You know how to write a press release. Before the rugby season begins, you will want to fax your club's schedule to the sports department of each television station and the local daily newspaper, highlighting any special match or club event that is upcoming in the season ahead. Call each television station that has a sports department and ask the receptionist for the name of the sports director and the weekend sportscaster, as well as the fax number of the sports department.
Chances are, they'll be sharing the fax that's in the news room.
The sports director will usually be the person whom you see doing the sports Monday through Friday. He usually gets the choice interviews, the national stories, the best of the sports to report. The weekend person usually works Wednesday through Sunday. He's on the air on Saturday and Sunday. He's out getting sports-related local stories for his weekend newscast.