The circulation is currently at 11,000 copies and continues to rise. Copies are distributed in bulk to local churches, Christian bookstores, Bible colleges, ministries and businesses. These are mailed out locally, across Canada, and internationally. The emphasis is on local Christian news and events. There is also a sprinkling of Canadian and international Christian news and commentary, including a popular column on finances.
Considerable space is additionally devoted to the arts, including book, music, and drama reviews.
An extensive calendar of events is published in each issue. Advertising is available in both display and classified formats. A full list of advertising prices and options is available on request.