The PSAs focus on the importance of childhood immunizations and are culturally tailored to Hispanic lifestyles and traditions. The radio announcements feature popular singer Jon Secada and his wife talking about the role both parents play in ensuring their children's health. According to Jose Cordero, MD, MPH, Deputy Director, National Immunization Program, research has shown that PSAs and the media are effective in reaching Hispanic parent audiences. Please don't let these important immunization messages gather dust on the shelves. Featuring a young Hispanic family in transit to the clinic, the poster highlights CDC's national Spanish-language immunization hotline as a free, confidential information service.
Discounts are available for orders of increased quantities.