She finds young visionaries want to enter strategic partnerships with corporations, not go to work for them. They don't want to be gobbled up by corporations, they want mentorships with them. Do It Yourself, do your own thing. They want to be a company's creative extension, not it's employee. And Misdom believes mainstream young people will follow that lead.
Competition is out.
The most direct link to young people is their music, according to Misdom. They look up to and follow music artists, not sports superstars or movie stars as other generations have. Their music is global and poetic, sturdy enough to carry powerful messages. Record labels no longer dictate the music now that young people can produce and distribute their own. New technologies and self-promotion.