Whether that becomes prevalent or not remains uncertain. In addition to SET, merchants who build iCat catalogs can choose from many transaction option methods, including CyberCash, First USA Paymentech, Open Market, First Virtual, and InternetSecure. Danuloff is convinced security issues aren't going to be barriers to online shopping's growth. People will shop online whether VISA and Mastercard are leading or following the pack, he says. Clothes were the biggest seller on AOL over the holiday season, he points out.
Convenience wins out.
He also has convinced 45 third-party vendors to build extensions to iCat's core product. We have an open API to allow developers to build extensions to handle things such as order processing and tax systems. Zona Research's Keenan gives iCat credit for its team-building efforts. They're into tiered distribution channels. What remains to be seen, he adds, is whether the eCommerce sites created using the Lemonade Stand product will be successful.