Beyond the increase in productivity and the production efficiency gains afforded by heterosis, NALF members should emphasize the Limousin advantages in measurable traits, those, which influence the bottom line of a commercial operation. Calf crop percentage, growth efficiency to the end product, muscle, dressing percentage and carcass cut-ability are foremost economic factors, and are undeniable strengths of the Limousin breed. Successful bull merchandising this year, and most certainly in the 21st century, will include more than just an individual breeder's bulls. Commercial cattlemen simply have more options today, different sensible alternatives available through other breeders, or other breeds. Current and future success for an individual Limousin breeder's bull merchandising efforts will include marketing their bulls, their breed of cattle, and the breeds programs alike.
Customer service is a hallmark of successful purebred programs.
Consistent, routine customer communication strengthens the personal and business relationship with clients on an individual basis. Effective customer service can and should also enhance your reputation as a purebred breeder. Your reputation is a business asset unique to your operation, one which should define your philosophy, and the direction and integrity of your breeding program. Customer service is an increasingly critical aspect of customer procurement and customer retention. The intensely competitive commercial bull market environment evident today mandates that seedstock breeders offer customer assistance beyond simply the breeding program.