These books offer usable, expert advice to executives charged with developing their companies' Internet initiatives. And they outline strategies for adapting management practices to the wired world. It sounds high concept, but the authors ground their vision with plenty of examples drawn from personal experience.
Case studies help illustrate the concepts, but be prepared for plenty of business school jargon.
An analytical tool for executives ready to seize the opportunities of the Internet economy, Net Ready offers expert advice. Here you'll learn how to assess your company's current ability to get maximum value from Internet initiatives, choose the right online business model for your company, identify opportunities for competitive advantage, and align leadership and governance models for maximum Net impact. Authors Hartman and Sifonis, both managing directors in the Internet Business Solutions Group at Cisco Systems, wrap it up by highlighting how their principles work at Cisco. The author assesses each case study company's opportunities and vulnerabilities and gives insider accounts of both successes and failures in the brand-building process. To serve you better, we have launched a redesigned version of the iQ Web site with additional resources.