Newborn Channel sells commercial announcement time for the advertisement of quality goods and services. Newborn Channel recognizes its responsibility to review all advertising for truth, legal requirements and appropriateness for hospital viewing. As part of this, Newborn Channel recognizes its responsibility to insure that its commercial messages do not contradict the health practices recommended in its programs. All Newborn Channel programming is reviewed annually by an advisory board of healthcare professionals. A Spanish-language broadcast of Newborn Channel programs is also available.
All programs are closed-captioned.
All new parents who view Newborn Channel say they would recommend it to a friend. Hospitals from across the country send Newborn Channel praises for its service. Newborn Channel is installed in over 1000 hospitals nationally, with more joining monthly. Over 2.4 million babies are born in hospitals that have installed Newborn Channel. Maximum time for commercial ads is 14 minutes per 60 minutes of programming.