That depends upon reaching a qualified audience with the right message. Advertising, your reputation, and even your 800 numbers are all designed to make your phone ring. Call volume and heavy phone traffic is the natural by-product of your effort. Your customers and prospects call to conduct business or obtain information about specific products and services. When they dial your number, you have their undivided attention.
Callers currently spend more time on hold than ever before.
That s an average of 7 out of every 10 calls. For many businesses, that adds up to hundreds of hours of advertising time per year. Unfortunately, most callers encounter a radio station laced with static or, worse, they re left wondering if they've been forgotten or disconnected. The most popular rationale for developing an On Hold Marketing program is a desire to provide callers with relevant information regarding the nature of their call. The key word is relevant.