Marketing Department - P.h.
All students complete a core curriculum, yet tailor their work to achieve personal goals.
Our program is designed to be completed in four years. Special attention is devoted to the philosophy of knowledge and inquiry, to alternative approaches to theory development and justification, and to the evolution of marketing thought and practice. Design, measurement, and analysis topics are discussed and applied within the context of cause modeling. Upon completion of the course work, a written comprehensive exam is administered that covers the field of marketing. During the program, each student is also required to present an original research paper to the Department of Marketing faculty.