For example, L.L. Bean and Nordstrom customers can return a product at any time for the life of the product with no questions asked. Returns Beget Return Business Send a return label with the original shipment. To make this easier for small businesses, delivery providers are beginning to offer help with the returns process. For example, UPS recently launched UPS Returns on the Web , which allows customers of participating merchants to print return labels directly from their PCs instead of waiting to receive a return label from an online retailer or wasting time filling out forms at a shipping location. Nordstrom is a leader in this process.
Customer care is paramount.
Holding customers' hands through the returns process is critical. Making the process easy gains you the long-term benefit of healthy customer relationships. Remember that a returned item does not mean a lost customer. Therefore it's important to maintain a responsive, caring posture throughout the returns process, which is by definition the result of a disappointing experience for the consumer. Fulfillment Mishaps Gifts that did not arrive on time lead to messes I wouldn't wish on any consumer or company.