Critics will tell you that nobody reads newsletters. Don't be surprised that seniors with time on their hands read them cover to cover. However, keep it simple and avoid clutter. Keep the background music in check when producing radio commercials. News, documentaries, and game shows are good placements for senior advertising.
Background music interferes with the spoken message.
Also, phone numbers and other information do not stay on the screen long enough to be copied by the viewer. The nation's largest providers of senior services rely heavily on direct mail campaigns. Promotional key-chains, calendars, and refrigerator magnets lead the way. They'll never leave home without it. The Checklist for Personnel.