Analyzes the role of marketing research in providing information for marketing decisions. Research methods and techniques involved in the development and use of primary and secondary data are emphasized. MAR 4803 Marketing Management. Development and analysis of overall marketing strategies involving product and brand development, channels of distribution, pricing and promotion with consideration of marketplace conditions and related factors affecting implementation and execution. MAR 4905 Independent Study.
Admission is by consent of the department.
May be repeated with a change of content for up to a maximum of 9 credits. MAR 4933 Special Topics. May be repeated with a change of content up to a maximum of 8 credits. Selected rotating topics in marketing management, research and theory. MAR 4941 Internship in Marketing.