About half of those cruising the Internet were on for first time in 1995 according to the AIS, and the average time on-line is 6.6 hours per week. The Internet is used to communicate, shop for goods and services, and seek information. Electronic mail is used to communicate because it is less expensive than long distance phone calls, can be done at each party's convenience, provides a visual record of what is said, and offers opportunity for quick response. Listservs, bulletin boards, and discussion groups let consumers be in touch with others who share similar interests. In chat rooms, consumers can meet new people and exchange information and ideas.
Consumers also shop for goods and services.
In the article 'Three Days in Cyberspace', the author recounts his assignment to interact with the outside world only by computer for three days. He found problems with getting food, grooming articles, and clothing. In fact, he ended up e-mailing a friend to telephone and have a pizza delivered. Currently there is a lack of variety of items available, but the number of sites in selected areas is increasing. In some places one can order groceries on-line, but that kind of availability is still pretty limited.