The children will be able to pick up and drop off coloring contest entry forms of Detective Skip Clues at both the station and supermarket. The winners will receive an opportunity to appear with Skip Clues and help him solve cases. Skip Clues will be walking around signing autographs and handing out station promotional items such as balloons, plastic magnifying glasses and identification kits. Programming Children have a large number of programs from which to choose. According to the Annenberg study, over one thousand children's programs, representing 300 different titles, air each week in a large urban market such as America City.
Children can find programming any day of the week, too.
Most stations clear their schedules in the prime-time hours for adult programs. For this reason, the school-age child is targeted most heavily by advertisers. According to the Annenberg study, fewer than half of all programs for children are high quality. At WKAD -TV 3, one of our station objectives is to provide quality, educational programming for children that exceeds the FCC regulations. The programming to be aired on Saturday features both highly educational and high quality shows for all age groups.