Knowledge Management uses the understanding of decision and action requisites to enhance operations and advance opportunities. Signs are structured stimuli. Hence, information is the general category of Sensible Signage . Semiosis is the study of sign systems. Each of the kinds of signs is distinct, but all are different varieties of information.
Data is more signage than sensibility.
Wisdom is more sensibility than signage. Knowledge balances signage and sensibility, so facts and formats are blended with beliefs and values.