Partnership with a major airline and website are in development for 2000. Tracks visitors by zip code, age, gender, household income. Our chief art critic, Michael Kimmelman, and the other art critics decide which exhibitions they will cover in consultation with the culture editor. There are several other issues to consider when providing content. Probably the most important is if you will be placing advertising restrictions on the content.
All portal sites generate revenue from banner advertising.
One way or another your content will have an advertisement on it. However, some sites will sell sponsorships to sections of their websites. If a major corporation sponsors an exhibition, and the content on the portal site comes up as sponsored by the portal s sponsor there is the potential for confusion. Another issue is how long will you allow the portal to use your content. Most portal sites view themselves as new versions of Hollywood studios.