DoCoMo has 600 or so official content providers and thousands of unofficial ones. Customers can tap into more than 16,000 sites on their phones. Money spinning services are also generated out of m-commerce through personalised services and enterprise business applications. Location-specific activities, such as instant restaurant review, promotions and advertising on phones are becoming popular. Finance, travel and retail are potential hot areas.
Cellular operators take a cut on each transaction.
Through mobile phones, EBAs are creating e-market places. Retailer Amazon has tied-up with a cellular company for ordering its wares on wireless and hopes to go totally wireless in 10 years. Personal digital assistants and pagers will also join cellphones to create demand for wireless services. COAI should work on expansion of such markets. Basic telephone operators offering LM can't threaten value added markets.