Press releases, brochures, or memos are of invaluable assistance. It doesn't have to be finely crafted, just informative enough to give your wordsmith a running start. Prime the pump . If the writer has to interview someone, contact the subject beforehand. Set a preferred writing style .
Copy comes in many forms - humorous, all business, informal, formal, etc.
Let the writer know your preference upfront. Be clear on the format . Set the parameters . Writers want to know the number of words, pay structure, deadline, and rights for publication. Have a standard, easily understandable contract that can be faxed to the writer.