Ad Banner - A graphic image on a web page that links to a location of the advertiser's choice.
Ad banners are currently the most popular type of online advertisement.
Ad Product - A specific advertising opportunity on a web site. Examples of ad products are banners, transition ads, column ads, tickers and more. Accipiter - One of the most advanced and popular ad management software systems used on the Web. A request to the server to return an ad to the appropriate Web page. Ad, by the server, to a user each time requests a content page with an ad on it.