An environmental approach to the study of dress through the physical, cultural, economic, psychological, emotional, aesthetic and sociological influences. Principles of Marketing. Deals with the collection, interpretation and presentation of marketing information to aid the shaping of marketing objectives, policies and decisions. Includes analytic techniques, methodology and sources of data. Promotion and Communication.
Course offers the student the theory, knowledge and applications relevant to the promotion mix.
Since promotion is the communication aspect of marketing, knowledge and skills pertinent to promotional planning, analysis implementation and evaluation will be emphasized regarding advertising, personal selling, sales promotion and publicity. Deals with the behavioral science concepts of individual and group behavior of consumers and industrial buyers. Stresses the application of buyer behavior research to marketing management. Study of the institutions of retailing, retailing research, selection of store location and layout, retail organizational structure, and merchandise planning and management. Retail store image, promotion, retail pricing, retail strategy and retail trends will be evaluated.