However, the extensive site does not allow consumers to purchase electronics right online. Well, that is going to change. We intend to seamlessly integrate our existing store offer with the Web shopping offer. When we launch our E-Superstore, consumers can use the Web site to gather product information prior to their Circuit City store visit or purchase merchandise directly from the site. Specifically, consumers will be able to check the inventory of multiple Circuit City Superstores in their area and complete the transaction online.
Consumers can then pick up their product at a pre-selected Circuit City store.
Consumers can also pay the standard shipping fee to have their E-Superstore purchases shipped directly to their home. We believe the tight integration of the Circuit City Web site and our Superstores gives the customer the best of both worlds. We can truly sell the way today's customer wants to buy. The customer will not have to compromise. With significant local competition in most markets, Circuit City's in-store prices are usually competitive with most Web retailers for similar available products.