That means admitting what your company is and is not contributing to Porter's value chain. It means not pretending that something is a core competence when deep down you know it really isn't. And, it means being realistic about your future options even if some of those options aren't very pleasant. Business is a Team Sport Finally, we need to reassess the American obsession with competition. You will make it easier on yourself, your employees, your stockholders, and even your customers if you will cooperate as much as you compete.
Business is a game, but it is a game that is played best by teams.
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