A reader-friendly Web site understands who its intended readers are, and it targets them directly. Speak to your readers using terms they find familiar. Always remember that you are your reader's host in their virtual tour of your Webspace. Use complete sentences. And don't nag them about their choice in Web browsers.
Consistency is a key element to learnability in any Web site.
Provide a solid navigational base Hypertext systems allow readers to define and traverse their own paths through your Web site. Thus it is absolutely critical that you provide them with a means of maintaining and regaining their bearings during their virtual visit. Fringe Benefits Building a reader-friendly Web site is a worthwhile endeavor in its own right. After all, satisfied readers are the key to a truly successful Web site. But there are also certain fringe benefits that go along with genuine reader-friendliness.