Home movies of weddings and soccer matches are no longer limited to the confines of VCRs. Individuals are streaming the weather, people, local scenes and family events and sharing them with others via the Net. Streaming media is a seamless way to integrate video and audio into an existing Web site. Streaming allows businesses and other organizations to speak directly to their targeted prospects and existing consumers. Publishers can transcend the limitations imposed by a publication that is distributed weekly or monthly and supplement the written material, communicating directly to their readers.
Authors can develop a daily relationship with their audience by providing updates online.
These online communications can be further enhanced via the use of streaming media content. This can provide audiences an opportunity to see and hear the author, which enhances their loyalty and enjoyment of the product. Streaming media also offers publishers a vehicle to promote their publications in a visual, interactive manner. Streaming media also provides opportunities to other industries. For colleges and universities interested in attracting the highest caliber of applicants, streaming media allows them to reach prospective students researching their institution in a way much more compelling than text.