Relevance Place related information in the same paragraph or section. You can not expect readers to understand your message if they have to gather and assimilate information from different sections of your message. Exclude unrelated information from any group. Unnecessary information detracts from the effectiveness of a message just like excessive fat detracts from your health and well-being. A heading is also an organizational tool, i.e., writing a heading forces you to summarize the message, and if it can not be easily summarized you may have to separate or rewrite the information to make it understandable.
Consistency Use similar terms, labels, formats and organization.
The format should be the same throughout your message or you may confuse your reader. Integrate Graphics Use tables, illustrations and diagrams as an integral part of your messages. Whenever possible, complement your words with visual images to help readers understand your message. Accessible Detail Write at a level of detail that will make the document usable for all readers. This does not mean that you write at a sixth grade level of comprehension.