Research executives compile data, monitor the progress of internal and external research, develop research tools, and interpret and provide explanations of the data gathered. Research executives often specialize in specific research areas and perform supervisory duties. Media salespeople sell air time on radio and television, and page space in the print media. They work in firms representing radio stations, television stations, and publications. Support services and administration includes jobs ranging from janitors to administrative assistants to accountants and vary widely among agencies.
Beginners usually enter the industry in the account management or media department.
Occasionally entry-level positions are available in the market research or creative departments of an agency, but these positions usually require some experience. In addition to an internship, courses in marketing, psychology, accounting, statistics, and creative design can help prepare potential entrants for this field. At some agencies, a master's degree in business administration may be required. Bachelor's degrees are not required for entry-level positions in the creative department. Assistant art directors usually need at least a 2-year degree from an art or design school.