The change should be made when it can best be afforded and in the most economical way possible, but it should be made despite costs involved. Using the association name as subtitle only could reduce any subsequent costs brought on by a change of the association name. Our restraint would not lead to any major savings in view of the fact that many other titles change regardless of what we do. Many academic libraries classify journals so that this is really not an issue for them. Health sciences libraries usually shelve by title, but dummies, signage, printed lists which correspond to shelf order, and notes in the catalog can guide users to the right place.
All users routinely deal with finding other scientific titles that have changed names.
In an increasingly electronic world, we will have more online use. Audience for this title is small, so people know what it is. If the audience is currently small, it should be easy for the name change to become known. It is entirely possible that a new title that is taken more seriously would see an expansion of audience. Name Change Task Force Nancy W. Clemmons, BMLA Sr.