After all, they grow up on a diet of frog stories, such as A Frog Prince and the Frog and Toad easy-reader series. It seems that Michael Smith, the art director for the initial frog ad, had a pet frog named Bud when he was a kid. Research also confirms that adolescents recognize the frogs and like them. In this study by CSPI and the Children of Alcoholics Foundation, the Budweiser frog ad was the one most frequently mentioned and the only ad mentioned by name, although the study never referred to it. Of all brands, Budweiser was the brand most frequently referenced.
Animals capture their attention.
Yet another Anheuser-Busch brew, Bud Light, seems to appeal primarily to underage audiences. Producers would no longer be permitted to market to a captive audience of underage persons on college campuses. Remaining ads would, for the first time, honestly reflect that alcohol is the number-three killer in America today, taking a toll of 100,000 lives yearly. Those ads would bear a rotating series of health and safety messages, reminding all viewers and listeners of some of the major risks related to drinking. In addition, alcoholic-beverage product labels, for the first time, would be required to reveal comprehensive, useful consumer information, such as ingredients, calories, and alcohol content, expressed in unit serving terms.