This capability is closely tied to your making money. Part of the information to be found is you. Your being found enables complete strangers to decide to send you money. Search engines are the connection between the information on the Internet, you, and your making money. Your competition will also seek to be found, and this creates a challenge.
Competition is redefined without respect to geographical boundaries.
Search engines play a critical roll in the transfer of information. All search engines are not created equal. Meta tags contain, usually, two types of information hidden to viewers, but part of a Web page. Another meta tag provides a description that will be displayed as part of a search engines' results listing. Other search engines rely on them extensively.