According to Reuters, more than 90 eventually did. Kutcher is the latest of several TV stars who have been told by their respective networks not to participate on the celebrity Millionaire episodes, in which winnings are paid to charities. ABC stars go on NBC's Tonight Show or CBS' Late Show all the time. When you consider the charitable aspects of celebrity Millionaire , to ask an actor not to play is almost unforgivable, and it's insane. Moreover, unlike the network's Temptation Island , the show achieved its success without offending advertisers.
Advertisers think it's a little bit of Americana.
Ironically, today's London Independent noted that the show is the first series from Granada's Greenhouse Project, aimed at developing programs for the international market, to hit U.S. television screens. Granada exec Marcus Plantin , founder of the Greenhouse Project, told the newspaper that Greenhouse was delighted by the American success. Minorities Invisible On Hit British TV Series, Says Study Echoing similar findings by researchers in the U.S., a study by Britain's Communications Research Group has concluded that ethnic minorities are barely represented in some of the most popular British TV programs. In one week on BBC2, the report said, the only ethnic minority characters seen on the channel's top 10 programs were cartoon characters in The Simpsons . The study also noted that although ethnic minorities tend to be increasing on British TV overall, they were simply filling roles that have traditionally been played by whites.