With Java technology, you can have an application delivered right alongside traditional television content. Using the remote control, the user interacts with the program, gaining more control over the viewing experience. You're not just getting static HTML pages pumped down to you. You're getting a customizable, interactive user experience. Consumers can make their TV automatically download a week's worth of favorite television shows from their cable company, satellite operator, or other video service provider.
Consumers can easily share services.
For example, they can take a picture with their camera, view and print it from their TV, send it to their family on their screen phone, and incorporate it into a home editable video.