After reading the report and seeing the seal, consumers can link right back to your company s home page. Consumers will know that they are dealing with a legitimate website and a company committed to satisfying its customers . Lesser-known Companies For a marketer with low or modest brand recognition, the BBBOnLine seal will neatly inform potential customers that it has met BBB standards and that in the rare event of a problem not being resolved, it has offered a safety net through BBB arbitration. Well-known Companies For a marketer with high brand recognition, displaying the seal will educate consumers on the importance of doing business with companies that meet BBBOnLine standards. This will present a challenge to competitors to devote comparable resources to customer satisfaction.
All companies share an interest in promoting consumer confidence in shopping on the Internet.
All companies share an interest in demonstrating to consumers, regulatory authorities and the public that the business community can effectively self-regulate this marketplace. This is an interest hared by Internet users self-regulation and minimum government intrusion are the spirit of the Internet. Right Time, Right Place Information BBBOnLine is designed to take advantage of Internet technology to help consumers get the information they need at precisely the moment they are considering making an online purchase. This information is given at the right place, at exactly the right time the customer needs it. BBBOnLine meets the need for consumers to sort out marketers who meet high standards, make commitments to their customers, and who agree to resolve any complaints quickly and fairly.