The brochure also discusses mental health problems common in young people, including depression, panic disorders and eating disorders, and offers advice on ways to get help. The campaign is also seeking to obtain air time for public service announcements on broadcast television, radio and billboards. And these media images reinforce the stigma. With the anti-stigma campaign and MTV's help, we are able to use that experience to create messages that are appropriate and helpful for teens. APA believes that this campaign fulfills an important need among adolescents.
Adolescents are no different in that regard.
In fact, they may be even more vulnerable because they are notoriously independent and the prospect of having to ask for help can be even more daunting for them. APA Executive Director for Practice Russ Newman and Tipper Gore announced the anti-stigma campaign at a White House press conference.