Creating and maintaining contacts. Working with advertising, marketing and media consultants. This is commonly possible Self employment is always an option as the work is handled by consultancies. Study can be full or part-time, distance learning. Career development PR jobs generally in-house or consultancy.
Consultancy can offer broader experience before specialising.
Movement between different types of employer is common. Promotion on merit to senior management. There are very wide variations between working for a charity, public sector and large PR consultancies. Generally, pay is higher in the private sector. There are wide regional variations.