But he still wanted to be around music, so he picked up a camera and started filming the bands he used to jam with. Since then, he has directed more than 200 commercials and nearly 60 music videos, ranging from Jamiroquai to Metallica. In fact, if you look at the material, it's kind of boring, just cars moving fast. I always want at least 10 days to edit any music video. But in this case, I got 10 weeks to edit, perhaps even more.
All artists are different and they all want different kinds of attention.
If you take an artist like Madonna, she's certainly in control as much as she can be. But she knows that she needs everyone who's around her, so she's good about giving other people responsibility over different things. We both knew that the concept and ideas would go well with the lyrics and the music. It took me three or four treatments before we ended up with the one we used, which is rare. Usually, if you write a treatment that the artist doesn't like, you're out.