We have seen The Third Wave and we are it. The Internet isn't just another business development. It's a monster meteor that has smacked into the world of business and pushed out a great tsunami of demand. The Net equips demand not just with more ways to buy, but more ways to talk. Now Demand has email.
Demand has browsers.
Now more than ever, Demand can supply more information than Supply itself. And in much more credible voices. But we trivialize Manila's effects if we see it as just another way to adjust a power balance between economic abstractions. Better to see it as a very significant step toward restoring the original and true nature of markets as places where the human beings behind the economic abstractions gather to share ideas, and not just to sell stuff to each other.