Students will be required to design and carry out research and analyze data as part of a course project. MAR 4803 Marketing Management. Development and analysis of overall marketing strategies involving product and brand development, channels of distribution, pricing and promotion with explicit consideration of marketplace conditions and related factors affecting implementation and execution. MAR 4905 Independent Study. Senior standing and previous work in the areas selected for research.
Admission is by consent of the department.
May be repeated with a change of content for up to a maximum of 9 credits. MAR 4933 Special Topics. May be repeated with a change of content up to a maximum of 8 credits. Selected rotating topics in marketing management, research, and theory. MAR 4941 Internship in Marketing.