Competition is keen for glamourous, high-paying professional positions. Layoffs are common when accounts are lost, major clients cut advertising budgets, or agencies merge. Top Firms in the advertising industry prepare advertisements for other companies and organizations and might also arrange to place them in print, broadcast, interactive, and other media. This industry also includes firms that sell advertising space for publications, radio, television, and the Internet. Divisions of companies that produce and place their own advertising are not considered part of this industry.
Companies often look to advertising as a way of increasing sales.
Instead, companies commonly solicit bids from ad agencies to develop advertising for them. Next, ad agencies offering their services to the company often make presentations. If an agency wins the account, the real work begins. There are over 21,000 advertising establishments in the United States. About 6 out of 10 write copy and prepare artwork, graphics, and other creative work, and then place the resulting ads in periodicals, newspapers, radio, television, or other advertising media.