Imagine your company having a prominent shop window on the busiest street in London, and New York, and Sydney, and Paris, where potential customers can learn about your services and purchase goods. This, in essence, captures the power of a website for helping your business succeed, and whether you want to achieve growth on a local, national, or global scale, you should seriously consider a Website as a potential balance sheet asset. A website can dramatically boost the adoption of a product or service by 'virtual marketing', network-enhanced word of mouth.
Communication is so easy on the web, product awareness spreads like wildfire.
This means that in the New Economy, first-mover advantages are greater than ever. It's no longer necessary for your customer to walk down the street to compare prices and services. Your competitor may just be a mouse-click away. A website enables you to advertise your products or services everywhere throughout the world. Alongside traditional methods, it enhances and increases effectiveness and interaction with both potential or existing customers.