A connectional denomination ought to have something of a brand-name awareness. However, television is not a good institution for converting people, Marty said. Less than one-third of 1 percent of adult Americans who acknowledge an adult conversion credit the media as being the influence. Most credit someone telling them the story and inviting them, he said. Christianity is made for media in that sense.
Christian communication is formed in the community.
It derives power from it and is responsible to it. A big thing that has to come across here is the value of community. Often, people are looking for community but don't know that they are. Christian communication is nurtured in conversation. Instead, the conversational approach involves being attentive, listening and even teasing the viewer into considering something else.