In this little book of big ideas, four generations of creativity practitioners offer their unique views on the concept of creativity. Brightly colored original works of art add highlight and charm to the ideas that fill its 128 colorful pages. It is a beautiful thought-provoking, fun, powerful text that is useful and worthwhile to both the researcher and the casual reader. The process of creativity involves conscious thought, subconscious feeling, plus the skill to put ideas together. Each of these activities has its own individualism.
Creativity provides human expressions that can aid the progress and welfare of mankind.
The products of creativity help satisfy our ever-increasing needs. The date was July 1999. It was the eve of the 11th International Conference on Creativity in Colleges and Universities, the conference the Alden B. Dow Creativity Center holds annually at Northwood University in Midland, Michigan. The host of this conference was Ron Koenig, the executive director of Northwood's Alden B. Dow Creativity Center. Ron Koenig wrote the preface and Andrei G. Aleinikov, Ph.D. did the introduction.