A seller who appears desperate to close a deal asks to be beaten down. Be prepared for the logical caution of any buyer. If you can answer that question honestly, your chances of finding serious buyers are increased. Most potential buyers expect that there will be some things which require improvement, so don't try to paint an unrealistically rosy picture. It may be to your benefit to point out the areas of your business which need improvement.
Credibility is an important factor in selling a business.
It builds confidence and avoids deal breaking discoveries. So find the most experienced broker who can help you find the best buyer and negotiate the best price. Back to Strategic Management copyrighted January 1991 by CTF Inc.