Allison shared that one of her favorites is teaching clients how to write soliliquies. She described the process as often laborious but was quick to add that coaching clients is the springboard for the good ideas they seek and is ultimately very rewarding. Allison elaborated by asserting this means assessing what's missing, establishing credibility and making a big,tangible offer. Allison encouraged students to align themselves with dynamic thinkers in the work place in an effort to better themselves and increase their energy because she says energy is what seperates agencies. All pitches are basically the same, differences lie in the energy, this is so seductive.
Clients pay top dollar to be around intense energy.
While IMC students are deft in studying in the traditional sense Allison challenged them to strive to be perpetual learners beyond the scope of the program. Honing the habit of being well read on a broad range of subjects as well as studying how good brands resolve human conflict she said are vital to students' success. The creative process is teachable.