Numerous people have told Prichard that her cakes look more like art than a bakery product. She runs the business out of her Rothschild home and also makes wedding favors, including chocolate-dipped spoons, petit fours and a combination of white chocolate and fondant molded into a fortune cookie. Prichard has a small room in her house that displays two styles of cakes and a variety of the wedding favors. Brides receive a sample of Prichard's cake during their appointment. Cakes also can be customized to a bride's liking.
Brides have a choice of cake, filling and buttercream flavors.
Prichard said fondant cakes have gotten a reputation for poor taste in the past, and she has worked hard to change that impression. The cost of her cakes is based on the amount of detail and decorating that is put into them. The majority of Prichard's business comes from a continuous cake display at Evolutions in Design, a flower shop that also sells eclectic gifts and furniture, in downtown Wausau. Randy Verhasselt, owner of the store, said more than 300 brides see Prichard's display cake each year when they visit his store to look at wedding flowers. Brides do notice the amount of time and detail Prichard puts into making her cakes.