Advertising is only one part of a much wider communications strategy to encourage visits.
Leaflet campaign Promotional leaflets for groups or 'clusters' of our historic sites are printed in quantity and distributed to key information points. They aim to provide an attractive, corporate, enduring and flexible communication to convey the benefits of our properties and attract potential customers. They also reinforce and reinstate a strong and instantly recognisable brand identity for the leaflets which fits with the advertising and other communications to the domestic consumer market. Each site is sent a number of leaflets for use throughout the year. All Tourist Information Centres are sent an information pack and a 'How to order free leaflets' guidelines so they can continue to order throughout the season.