This can be further complicated by saying that the pleasure I get from vanilla, is as objective a fact to me of the nature of my physiology and vanilla, as is the fact that I see a leaf to be green. As likely as not it will mean an attempt to resist believing what one wants to believe. A worldview constituted of comfortable fantasies rather than a self-disciplined realism represents subjectivity in the worst sense of the word. To discount vested interests may result in self-abnegation as well as miss the point of ideology and justice. Not only science, but business frequently strives for an objectivity apart from emotion, which takes the form of a repression of feeling.
Anger is to be repressed in business relationships as simplistic and self-defeating.
Business formality represses spontaneous responses which could squelch a transaction. It is in this sense of repression and denial of emotion, body and self that objectivity assumes its more sinister aspect. While a self-disciplined cognizance of reality and the requisites of action are essential to survival, the manifestation and fulfillment of self are at the core of all that makes life worthwhile. To the extent that subjectivity represents the manifestations of self, it would seem to be the ultimate expression of egoism. This assumes that self-expression does not involve an attempt to fake reality, though it may make reality.