Evaluate its implied cultural messages and discuss personal feelings related to it. It is about the character of the consumers of products. But they tell everything about the fears, fancies, and dreams of those who might buy them. Through the study of television commercials, much can be learned about what we value. Reflecting on commercials gives insight into more than just advertising techniques and the newest products.
Commercials supply ample opportunities to reflect on what is important in our society.
Last in the exercise is the react component. Based on the total content of the commercial and the ensuing personal responses, reactions can be investigated. It may be that the musical background is so appealing that the tune catches on and becomes part of our cultural environment. Perhaps the family portrayed in this particular commercial is so hokey that a parody of the commercial will show up as a segment on Saturday Night Live or some other comedy program on television. Reactions may span the range from positive to neutral to negative.