An organization formed by media suppliers, advertisers, and advertising agencies to audit the circulation statements of its member newspapers and magazines. A report published annually by the A.B.C. which provides audited verification of the published circulation figures of newspapers and magazines. Authorization Approval from an advertiser given to its buying agent to purchase media on their behalf. See Certified Marketing Representative. The commercial position in a program or between programs on a given station or network that is available for purchase by the advertiser.
Avails See Availability.
Average Frequency See Frequency. The reach of one issue of a print vehicle. Also called Average Audience. The average number of copies of a publication sold per issue, as opposed to copies given free of charge. A time segment in which an average rating is measured.