For example, members of cooking lists can throw dinner parties. Wine connoisseurs can arrange wine-tasting trips.
Businesses can easily invite their newsletter subscribers to upcoming user group seminars.
Since people join and participate in email newsletters and discussion lists on Topica based on topics that capture their interest, it's only natural that subscribers may want to plan an activity or event around that interest. The member is then linked to a co-branded Web page where he or she can plan the event, invite other list members and guests, and monitor RSVPs.