International Commerce International Marketing Internet Advertising Internet Economy Internet Media Internet Prod. Commentary Online Advert. If you are a media planner at an agency, whether it's an interactive agency or the interactive arm of a traditional outfit, you probably have a traffic coordinator policing the flow of creative and insertion orders as they enter and leave the agency. I think you know the type.
Coordinators are the critical interface between the media department and the outside world.
No media buys get booked until they cross the coordinator's desk. And when your friendly neighborhood sales rep needs creative by yesterday, it's the coordinator who makes sure it gets to the right place. Yes, coordinators are oftentimes the unsung heroes of agency media departments. While the planners in your media department figure out where your clients' ads should run, the coordinator happily executes all the media buys they put together. You know the buy I'm talking about.