Spots should be broadcast quality and 10-15 seconds in length. Submissions recorded on VHS cannot be used. The preferred location of the greeting is outdoors, and the setting should be indicative of command location and mission. However, if quality can be assured, an indoor location, such as an operating room, is acceptable. CBS also requests unique Navy or Marine Corps locations, such as overseas or shipboard, and creativity in good taste, such as singing, use of posters, and action shots.
Audio quality is paramount, as is sharp appearance in appropriate uniforms.
No sunglasses should be worn. Avoid talking heads with no bodies. Begin with a close-up to identify spokespersons and participants, then zoom out if necessary to get scenery or entire group. Cue tape for viewing. Tapes must be received no later than 25 November.