Principles of Retailing 3 credits Study of retail industry, emphasizing the interdependence of functional operations of stores, types of merchandising, and the interrelationship of the major facets of the industry and its markets. Principles of Fashion Merchandising 3 credits Comprehensive study of integrating all phases of fashion marketing channels. Emphasis is placed on the scope and importance of each phase and the necessity of identifying target markets and developing appropriate strategies. Draping 3 credits Students learn how to execute a design from working sketch to a finished garment using draping techniques of fabric on dress form. Examines budgeting, marketing objectives, volume and profit, merchandise assortment planning, expenditure control, and inventory management.
Case studies highlight problems of the fashion marketplace.
Fashion Design Studio 3 credits Advanced pattern making, drafting and construction techniques are studied. Students execute original designs from sketch to finished garments. Each senior submits design for final critiques by professionals in the design field. Garments are displayed in the annual Spring Fashion Show. Fashion Show Production 3 credits Involves the production of a full-scale fashion show featuring student designs and methods of promotion.