While there is no one standard style that every writer must follow, there are two key elements in an effective writing style. One is readability, meaning the use of words, phrases, sentences, and paragraphs in such a way as to communicate facts and ideas clearly. The other is elegance, meaning the use of appropriate and interesting words, phrases, sentences, and paragraphs to produce graceful, unobtrusive prose that will keep a reader's attention and interest. Good style communicates information effectively. It moves the reader along easily from word to word, sentence to sentence, paragraph to paragraph, and one section of the paper to the next.
Bad style is boring and often confusing.
Your Writing Understandable and Interesting Write in coherent paragraphs. A coherent paragraph is a group of sentences all relating to one basic idea. The first sentence is often a topic sentence, meaning that it states the unifying theme that binds the sentences together. In a paragraph, each sentence should develop logically from the preceding one. Write paragraphs that are neither too short nor too long.