Knowledge of the ever changing retail structure can play a key role in a company's success. Drawn from a database containing information on number of outlets and annual turnover in over 35 countries, International Retail Structure Reports provide essential insights into local market structures. This allows for cross country comparisons. Store ownership, importance of key chains and development of discounters can all be understood from this robust database. Strategic planning managers can identify emerging opportunities and threats affecting company trading policies and practices.
Brand managers can tailor global strategies to best match local selling situations.
Benefits Improve implementation of global strategies through a better understanding of local market differences. Gain insight on the regional concentration of the retail trade. Exploit cross-border opportunities and assess parallel trading environments. All rights reserved. Please review our Terms of Service , Privacy Policy and Linking and Logo Information .