This slogan will appear on all communications pertaining to our school. Know your enemies We need to know who the enemies are and what they stand for so that we can make informed decisions on the best way to acknowledge their concerns. Ignore them 2. Organize them into a task force whose goal is to improve the use of technology thus making them a part of a team and diminishing their criticism. Produce so much positive publicity on our part that our critics are either put on the defensive or they are silent.
Customer is key Our customers are our shareholders.
Our primary customers are our students and parents. We also must encourage and recognize our other shareholders for their contributions to our success. Continually review processes and programs to ensure that the focus of our efforts is always centered on our primary customers, the students and parents. The shareholders all come to us with different agendas. Some relationships have been long established while some are new.