The central focus is on problems, decisions, and the decision-making process of managers as they seek to develop effective marketing programs. Accommodates the needs of students who desire a managerially-oriented marketing course. MKT 410 Product Development. Systematic examination of product policy and of the major concepts, methods, and strategies involved in decision making in the course of developing new products. Techniques and criteria used to identify and implement new products and services are examined in depth.
Consideration is given to issues and strategies involved in the management of mature products.
MKT 411 Supply Chain Management. Supply chain management encompasses the design and administration of the systems of suppliers and distributors that collectively provide for the exchange of title, physical movement, and storage activities in marketing. The scale and complexity of supply chain relationships are escalating as firms strive to enhance interorganizational effectiveness and efficiency. This course examines the role of manufacturers and intermediaries in channel strategies and the scope, methods, problems, and opportunities of systemic supply chain coordination. MKT 422 Logistics Management.