With other database models, all the customer records have the same record structure. An object-oriented database provides the flexibility to create variations of a single record type. For example, a database designer can identify potential customers by utilizing information from a variety of sources, such as income information available from voluntary customer questionnaires, household credit risk information available from credit bureaus, food purchase information available from sweepstakes coupon redemption and scanning technology, clothing preference information available from department store charge accounts, and subscription information available from magazines subscriber lists. An object-oriented database allows database designers to define a variation of the customer record that provides a related field. With the object-oriented database, the record type for each information is only a variation of customers and does not require a separate series of commands.
Database management is a critical task for personalized printing.
Because each object that forms the database includes a method for performing actions on the data. The object-oriented model requires an approach that provides a way to define and manipulate objects with their associated methods. In an object-oriented model, each group becomes an object and the objects may further be grouped into classes. The database designer can also define the methods that process the data in each object. Careful consideration of which objects inherit each method will improve the efficiency of an object-oriented database.