We will go over each one of these starting, with the least effective and going to the most effective. I'm going to start with two that won't take much of your time. Press Releases and Advertising. Press releases are always a good idea if you have a new program, service or group you want to promote to the general public. A good idea only because many local newspapers and radio stations will still run a press release free of charge if they feel you are offering a resource to the community.
Advertising is easy.
The best results I have seen are with some small print ads in which the therapist just barely broke even. Color is a waste of money in my opinion, and the Browning's research supports black ink only. If you specialize in working with the Gay or Lesbian population advertising placed in publications that are designed for them can be very effective. Most therapists with whom I work spend at least some time in volunteering activities. There is nothing wrong with making these activities productive in terms of business development.