One poem, Some of My Best Friends are Little Towns, was inspired by Nagel having lived in many small towns in her native Illinois. The Second Mile spans 28 years, nearly six dozen pieces and more than two and one half decades of writing. Nagel s poetry has recieved numerous awards, including the Editor s Choice Award for Outstanding Achievement in Poetry. Ries and his daughter examine the Internet s influence on the consumer and brand names past, present and future. Brands are not just something to think about at marketing meetings.
Brands are the essence of the company itself.
Their brand strategy of fast, first and focused is spelled out in the 11 Laws . Ideas for new Web sites are proliferating. This book helps the Web entrepreneur develop a brand idea, based on what has worked for other companies and not just those whose wares are sold on the Web. They say old media television, radio and newspaper do not become archaic, but change and adapt with the introduction of new media outlets. So the electronic version of the shopping mall will change the habits of the consumer, the brands they recognize and the strategies that promote them.