As older users discover more sites geared to their lifestyles, and as they become more comfortable using the Internet, we're likely to see much of their purchasing migrate to the Internet. True - but not for long. The percentage of new users is therefore sharply more significant than in Europe. Women aren't buying anything online in Europe. Women are buying online, but their online behaviour differs from men.
American women spend more time visiting ecommerce sites than European women.
But they also spend more time using the Web than their male counterparts. According to the report, women make better use of their time on the Web. They tend to employ it for functional reasons such as health queries, child-care, holiday or financial planning. Many believe that consumers' on the net are a bad target and that they are just searching for the lowest price. In reality, price is not that important - consumers value convenience more.