Cover letter includes information that calls attention to candidate's weaknesses. Cover letter is a general form letter sent to a large number of employers. Cover letter includes erroneous information about the organization, i.e., misquotes about recent events or information about wrong products. Be sure to verify the accuracy of any company information that you mention in your letter. Cover letter includes personal photographs or personal information such as age, weight, height, marital status, race or religion.
Cover letter lists personal interests and hobbies.
Include personal information only if it directly relates to the type of job you are seeking. Cover letter uses words which may indicate a lack of self-confidence, like believe, hope, feel, should, and know .