While most Christian evangelism emphasizes salvation to convince believers that they will go to heaven, Kennedy's emphasis is radically different. Man is to subdue the earth and have dominion over all its creatures. This is called 'The Cultural Mandate' because it deals with all culture as we know it. As God's junior partners we are to rule over the earth in His name. This dogma is virtually the same as R.J. Rushdoony and Gary North's radical Christian Reconstructionism.
Discipleship teaches converts how to create more converts.
Discipleship also teaches its adherents a particular political point of view. However, Christian converts have opened their minds to a new way of looking at life and are therefore vulnerable to radical concepts. As an example of the power of EE, Kennedy started his church with an enrollment of 36, and during his tenure at Coral Ridge has added 9,000 members using EE techniques. An ongoing program, the church calendar at Coral Ridge is structured so that every member has the opportunity to undergo EE training. Evangelism Explosion is the most intensive evangelism training in the world today.