Offered alternate years. Can be used as general elective hours and cannot be used to satisfy either international business and economics or business elective requirements. Offered alternate years. Offered alternate years. Contrasting marketing in the United States with marketing in foreign countries.
Case studies illustrate marketing problems faced by international marketers.
The unique financial challenges and opportunities faced by a multinational enterprise. The application of management concepts and techniques in a multinational environment. The meaning of culture as it applies to international management. Issues in international human resource management. A focus on relevant business simulations and cases.