And no one does it better than Disney. First there was the film Mighty Ducks , a story about kid hockey players. Not too long after came the NHL's Anaheim Mighty Ducks, a grown up, real life hockey team. Major League Baseball's Anaheim Angels, shortly thereafter, came the movie Angels in the Outfield. For Disney, home to Mickey Mouse and Goofy, sports is a marketing engine for its other entertainment-related interests.
Corporate people have some different goals for the team.
They have the avenues to deliver the product. The Angels, for example, are not just a baseball team for Disney. It's a marketing tool. It's not clear how it's going to be played out. Hopefully the fan won't get screwed.