The safety of the customers, hygienic surroundings, parking and other issues had to be handled adeptly. We completed the entire construction task in about 2 years. Crossroads is now a world class shopping mall, the first of its kind in India. The total area of the mall is around 1,50000 sq-ft. As a thumb rule, an investment of at least Rs. 3,000 per sq.
Crossroads leases out space to retailers.
A major aspect of Mall Management is the ability to control the Retail Mix. If this mix is not right then one may end up with a domination of one kind of product over all others for instance, you could have say only shoe stores or apparel stores or any other single variety stores throughout the mall. Thus in Mall Management to control the retail mix is critical to ensure that the whole idea of setting up of a mall as a one-stop shop for the customers is not defeated. Typically, a Mall caters to a geographical area of 5 kms around it. Therefore, consumer behavior, psychography, demography and prevalent trends in the market are studied in depth before working out the final retailing mix.