The Internet is the place to be.
Asian companies know it and are moving on-line in droves to tap a new source of customers.
In their quest, companies are faced with the sometimes infuriating, and often intriguing, process of e-commerce, which is forcing them to rethink the way they approach business. A fter more than 90 years in the retail business, Hong Kong's Wing On department-store chain rightly considered itself an expert on its customers. But about a year ago, when the company tried to put that experience to work on the Internet, it discovered it still had a lot to learn. Rather than a step into a brave new world, the shift on-line is a sometimes infuriating, often intriguing, process driven mostly by trial and error. For every potential opportunity, managers face an array of e-challenges.