All cult figures are on the fringes of something.
Screwball painter Salvador Dali took eccentricity through the ionosphere, while mass murderer Charles Manson was at the outer edge of sanity when he butchered his way into the public eye. Although Manson is unlikely to figure in a Think Different campaign, his cult status does mean he's got more in common with Apple than Microsoft. This is because Apple was spawned by a man who was a cult figure long before he unwrapped his first black rollneck sweater. Jobs' iconic status scaled new heights on Tuesday, with his keynote address at the San Francisco Macworld Expo. It was my first Expo and it taught me that no number of streaming QuickTime-movies can prepare you for a Jobs keynote.