Hertel has been active in these efforts for the past several months, particularly with the WDT 2000 initiative. WDT 2000 will be launched in March 2001. Hertel previously served as the Department's Media and Industry Services Bureau Director, overseeing public relations, heritage tourism and consultant services. In today's rapidly changing marketplace, it is a challenge to keep up with ever-evolving technology. The introduction of the Internet and its swift acceptance has revolutionized the way we do business.
Consumers can make reservations, purchase tickets and chart an itinerary online.
Our world has changed due to the accessibility of new technologies, and how we present our destination must adjust accordingly. Conference Sponsorship Enhancements have been made to this year' s conference sponsorship program with increased benefits to each sponsor level. Along with improvements to the existing program is the development of new partner levels for the opening reception. The Host program for the opening reception offers a variety of options for organizations looking to boost their visibility at the conference. The conference also affords us the opportunity to involve and excite students interested in a hospitality career.