Dell was the first in the PC industry to pioneer the direct-selling model. Well-written and easy to read, the book provides insights into Dell's management approach and success. In The Return of Depression Economics, the MIT professor examines the alarming string of financial crises that plagued various economies around the globe in the 1990s, especially the Asian contagion, and sees a resemblance to the 1930 Great Depression - insufficient private spending to make use of the available productive capacity. Jack Trout Positioning, a concept developed by the authors, has changed the way people advertise. Witty and fast-paced, this book spells out how to position a company in the prospect's mind, one that reflects the company's own strengths and weaknesses as well as those of its competitors.
Different strategies apply to both the leaders and their followers.
Revised in 1993, Positioning reveals the fascinating case histories and anecdotes behind the campaigns of many stunning successes and failures in the world of advertising. Being the first and definitive guide to EVA, this book lays out in fine detail what EVA means. If you have heard the term and want to get up to speed, this is the right book for you.