That's good news for proponents of e-commerce, which hasn't exactly taken off in the way many have hoped. Boston-based market research firm International Data Corp. But online auctions may offer a glimpse into the Internet's potential as a marketplace for the masses. Because the Internet affords buyers and sellers unique advantages as a distribution medium. The main advantage is the Web's cost-effectiveness. For sellers, ranging from major retail chains and manufacturers to individuals, the online setting minimizes costs related to inventory, labor, and advertising, allowing cheaper prices than you would find in stores.
Buyers happily reap the benefits.
Airline tickets are a good example, in that once an airplane takes off, empty seats become worthless. And the Vacation Package Goes To. . . Electronic Travel Auction is doing just that. Other items include individual plane tickets, cruises, and hotel rooms. After registering at Electronic Travel Auction and entering a starting bid for, say, luxury accommodations at a Mexican resort, you'll find auction results on the item's description screen for up to 30 days after the auction's scheduled close.