Quite frankly, search engines suck and I'll talk about them in a future article. The second way people find items on your site is through your site's navigational scheme.
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To return, close the new window. Mystery Meat Navigation. This genre of site navigation is based on JavaScript rollovers and it's confusing and risks alienating your customers. Mouse over the images below to see the problem. Web design is not about art, it's about making money.