The ability of an email marketing solution either outsourced or in-house to deploy highly targeted messages to very numerous yet small customer segments based on business rules associated with its database. Segmentation Related to the above. Segmentation is the act of taking your house mailing list and separating it so that recipients get different content based on their demographics, buying patterns, interest areas, etc. Dynamic content could segment your house file into hundreds of thousands of segments, all dynamically generated during delivery. Cookies With regards to email, a cookie is a small file stored or embedded within your outbound HTML-based emails.
Cookies are very useful when it comes to reporting and measuring a campaign's overall success.
These two terms reference the undeliverables within an email campaign. A hard bounce represents a specifically addressed email that, for whatever reason, never left the transmitting server. A soft bounce represents an email that made it to the destined server but couldn't find the designated email address that resides there. With a viral marketing campaign, a promotion will generally reward a customer to forward an email with an incentive of a contest or a discount. When an email list is 100 percent opt-in, it means that subscribers to that list have stated that they want to receive promotional messages from designated sites or on selected categories.