Fleury urged the filmmakers in the audience to be careful of the social issues they chose and to remember that the subject matter must not only have Canadian content but be suited for an international audience as well. Cambium is primarily interested in wildlife series projects. Cambium, Fleury says, commits its time and money to sell the product on a full-time basis. Stephen Kelley's background includes four years as a documentary filmmaker and seven years at TV Ontario in international program sales, a job which included work on a co-production with NHK of Japan. Recent programs of note are about Colonial Williamsburg and an informational video for the Marine Museum of Toronto.
Catalyst works closely with producers from inception of their projects.
Wildlife series are always of interest. Shy away from material related to anniversaries and dates because it makes the material hard to sell. Filmoption International, with its head office in Montreal and a satellite office in Toronto, was established in 1979 to sell documentaries with social, political and cultural content. It has expanded its activities to sales of wildlife programs, music and variety specials, and children's series to international broadcasters at international markets and festivals. Filmoption prides itself on its long-standing relationships with these buyers and their program suppliers.