We will examine the various factors that must be considered in planning, developing and implementing advertising and promotional campaigns and programs. Attention will also be given to the environment in which advertising and promotion operates and promotional decisions are made. We will consider the regulatory, social and economic factors that influence, and are in turn, influenced by, an organization's advertising and promotional program. Introduction to Advertising and Promotion 3 rd ed., 1995. Reasonable efforts will be made to accommodate your special needs.
Academic honesty is fundamental to the activities and principles of the university.
All members of the academic community must be confident that each person's work has been responsibly and honorable required, developed, and presented. Any effort to gain an advantage not given to all students is dishonest whether or not the effort is successful. The academic community regards academic dishonesty as an extremely serious matter, with serious consequences that range from probation to expulsion. When in doubt about plagiarism, paraphrasing, quoting, or collaboration, consult the course instructor. The University has specific academic dishonesty administrative procedures.