You will be assigned to a Marketing Management team which will be responsible for launching a new product. Your team will be graded together for the final project. The schedule of assignments is detailed by month and by class session in the Assignment Planning Calendar. Be sure to check this Planning Calendar often as it will be updated weekly. You will be given a Grade Tracker in class and will be responsible for keeping track of your grades throughout the semester.
All assignments are due on the day indicated.
You will be assigned an important brand to track over the course of the semester. On a weekly basis, you will be responsible for locating a key trend that relates to your assigned brand. We will be conducting a Trend Sightings forum , where you will be expected to discuss your trend example with the class in an informal roundtable format. You will be assigned to a Marketing Management Team. You will need to assign roles and responsibilities within your teams.