Providing articles is another great way to maintain a balance between banner ads and content. A recent article about the health risks of tennis elbow can provide affiliate links to tennis elbow supports and straps, a video on how to treat your own tennis elbow and a book providing a doctor's opinion on tennis elbow. The linking possibilities are endless if you put your mind to it. Syndicated Content and Dynamic News are quick and easy ways to get fresh content without having to manually update HTML or source code on a daily basis. Syndicated content sites provide Webmasters with a wide selection of headline news, sports scores, stock quotes, e-mail, calendars, chat games, horoscopes, comics, movie reviews, weather reports and more.
Content is updated daily and hosted by nationally known experts.
I'm not suggesting that you remove all banner ads from your site since some creative banners actually continue to bring in serious affiliate revenue. But try replacing some of your images or banner ads with text links and enhanced content. Monitor the clickthrough rates for a month or so and feature the one that is bringing in the most affiliate revenue. Search engines frequently sift through millions of pages to find relevant information for indexing of a particular topic. A page full of flashy banners will get poor results while a site rich with articles, product descriptions, news and information will have a good chance of ranking high in the search engine.