MKT 410 Product Development. A systematic examination of product policy and of the major concepts, methods, and strategies involved in decision making in the course of developing new products. Techniques and criteria used to identify and implement new products and services are examined in depth.
Consideration is given to issues and strategies involved in the management of mature products.
MKT 411 Marketing Channels. This course examines the role of intermediaries in channel strategies and the scope, methods, problems, and opportunities of implementing distribution strategies. Topics include pricing, costing, contracting, negotiating, and inter-organization management. MKT 422 Distribution Management. Logistics, or supply chain management, is a system-based concept requiring the effective coordination of the flow of materials and goods from their points of origin to their end users.