Most people who get involved in Amway will not make money. Far from boosting their incomes, the vast majority of those who become Amway distributors, particularly those in 'the system', are likely to end up losing money. There is nothing particularly unique about this in the history of business. What is unique is the faith, devotion and hope that the foot soldiers have. Critics of Amway have compared it to a cult whose main product is Amway itself.
Amway folk do resemble religious devotees in some respects.
They have great faith in their company, its products, and the hope for wealth and early retirement. Instead of a parade of souls healed by faith, Amway faithful are treated to testimonials of early retirement with plenty of money. While there have been some accusations of persecution of those who have left the flock, by and large Amway devotion seems harmless enough. Graham Baldwin of the United Kingdom compares an Amway motivational meeting to a revival or cult meeting. Soon after one of his broadcasts, he got a call from a man who explained how the group he had joined a year earlier was slowly taking over his life.