Now it is becoming more and more common for consultants to refuse this role. There is a sense that everyone is Waiting for Godot and that complaining about a lack of action somehow remedies the problem. Scientifically, cultural models are used to track what primary message systems are being addressed by the reengineering effort. Other scientists, such as anthropologists, have developed sophisticated systems for tracking social change, but BPR professionals do not have any similar systems to track organizational change. Without tracking, they cannot intelligently guide people through this organizational change.
Culture is defined as communication and communication as culture.
These models and others developed by Hall and Trager provide tools for developing communication plans, once communication needs have been assessed. Infrastructural models are used to assess current reinforcers of behaviors and to modify them for developing alternative systems. For instance, executives often feel they want to radically change their organizations by empowering people. However, executives usually limit such empowerment so it will not change the hierarchical pay for individual, initiative-only behavior, critical to their current culture. Further break out of components under each of the three categories is obvious.