Wider range of alternatives. Increased acceptance of groups decision by members. Group members better understand the decision and the alternatives. Most important - avoids more mistakes. Pressure to conform.
Competition can develop and slant the process.
Tend to accept the first solution and not give as much consideration to the other alternatives. Most important - speed of process is reduced. Defensive avoidance 3. Deciding to decide Aids to creativity Brainstorming - presenting a problem to a group of people and allowing them to present ideas to its solution. More on brainstorming.