Now you can learn how they did and how you can do it better. The business of advertising uses innovative marketing and communication. It is both a science and an art that involves setting objective and developing strategies, quantitative and qualitative research, critical analysis and imagination. Advertising gets the right message to the right people at the right time to move products and services every minute, everyday in every way. Career paths include account management, consumer research, media planning and sales, copywriting, art direction, broadcast and print production, international and intercultural communications and, of course, the dynamics of the World Wide Web.
Advertising is the unifying voice of industry.
Check out American Advertising Federation. Then get into it and get it out there. Internship in Advertising 1. Careers in Advertising, American Advertising Federation 2.