BNJ sample article vol. Any business works best when it is guided by vision, instead of anxiety, reactivity, or fears of survival. Although many business owners credit a vision process as central to their success, few practitioners have one in place, because they may not consider their practices enough of a business to need a vision. As a result, practitioners often miss the wealth of benefits that having an articulated vision can bring. If you have never taken the time to create a business vision, it doesn t mean that your practice functions without direction.
All businesses follow a path of some kind.
You can use several markers to see the current path of your practice. Common ones to chart include revenue, profit, services offered, client retention, or rate of referrals. However, the marker I would ask you to chart is the level of your personal satisfaction, as the business owner. Your level of satisfaction is key to analysing the path your practice is following. Your business needs your best efforts and enthusiasm, at all times.