The thick glossy leaves form a good ground cover. This plant may become weedy or invasive in some regions or habitats and may displace desirable vegetation if not properly managed. It usually requires part shade and ample moisture, but will tolerate full sun if it is adequately watered. It is more hardy than big leaf periwinkle. Moisture and exposure are often more restrictive than soil type on determining adaptation.
Common periwinkle is adapted to a wide range of soils.
It is found on well drained to poorly drained soils that can be calcareous, alkaline to slightly acidic, and medium textured to fine textured. The plant should be used where there is adequate moisture. Blooms better with more sun. Plants may be established from rooted cuttings produced in flats or from plant division. Plant on a spacing of 18 inches x 18 inches.