And he's optimistic about raising lots of advertising revenue. Our clients are some of the wealthiest people in the world, and we are already getting 500,000 hits per day. He is also planning Maserati's return to the race track. Formula One is Ferrari's territory, but there are lots of other options, such as Le Mans or the Indianapolis 500. With the development of the Ferrari and Maserati brands, the idea of releasing some of this increased value by hiving off Ferrari from Fiat and floating it is on the minds of many investors.
Analysts are less shy.
The value of Ferrari is lost within the Fiat Group but could be realized if Ferrari went public. With the new and improved Maserati, Montezemolo is broadening his customer base and expanding Ferrari's revenues. Despite a weak global economy, the company couldn't be better positioned for growth.