In this class we will learn the steps involved in conceptualizing, designing, and producing an individual message and total campaign. We will be addressing how to plan a coherent project, gather information, and work with the others who are involved in assembling the campaign. By the end of this course you should be able to identify the steps involved in the communication design process, write behavioral objective, and determine appropriate media and techniques for reaching specific audiences. You will also be able to demonstrate a practical understanding of the production steps required for each different type of project. All papers will be graded for writing as well as content, and all departmental writing policies will be observed.
All assignments are due at the beginning of class.
Late work will be docked one half grade for each day it is late. Absence is not an excuse for late work. If you must mail your assignment, it must be postmarked no later than the due date. Five brief papers are required. While they are fairly self explanatory, each is explained in greater detail at my website.