This comprehensive book, written by one of the world's leading marketing research companies, offers a powerful new marketing strategy that is revolutionizing the way goods are sold. A.C. Nielsen experts show you how to develop a strong and profitable partnership with retailers, distributors, and customers so that you can deliver the products they want, when they want them, at the price they want. The experts explain how category management works and provide the strategies for implementing successful solutions.
Chapters address the issue from both the manufacturer's and the retailer's points of view.