Of course, every malpractice plaintiff will allege the communication in question was highly sensitive and should have been encrypted. Knowing how to send and receive secure e-mail is a marketing tool. Many potential clients, even ones who don't use encryption themselves, would find an attorney who at least gives them a choice more attractive. This is a way of distinguishing yourself from your competitors. This is true even for clients who may not use e-mail themselves, and it is becoming even more important as the high tech segment of the market becomes more lucrative.
Corporate espionage is real.
Sophisticated businesses know they are targets, and they are likely to be much more comfortable with a law firm that understands this and gives them the option for secure e-mail when needed. Giving clients choices is smart marketing. This message was sent unencrypted. This firm has the ability to exchange encrypted email at no cost to our clients. All rights reserved.