Enron Enron is a large established player in the energy market. Like many established enterprises they were slow to get on-line. Their first web-trading site was not established until Nov. 29, 1999. The size and growth speed of this site is impressive in spite of the fact that the commodities that it trades, gas and electricity, are inherently expensive and traded in large quantities. Jeffrey Skilling, the architect of the Enron story feels that Enron was ideally suited for becoming an eBusiness.
All good ideas are simple.
He points out that Enron s trading model is a natural outgrowth of the business model. All it's doing is taking what was a radical business model for the industry and making it a lot better. Real growth was partially obscured by the run up in the costs of oil and gas over the same period. Enron s metamorphosis in networks began with the unlikely event of an acquisition of a northwestern utility, Portland General. The utility was in the process of laying a fiber optic network around Portland Oregon.