Under-marketing usually occurs when a business owner becomes too busy with new product development, processing current workflow, daily business management, and other tasks and doesn't focus on marketing. This pattern can do significant damage. Without ongoing marketing efforts, few growing companies can stay afloat. A lack of marketing can lead to lag time between projects, which ultimately impacts cash flow. Time spent on tasks other than marketing may improve the way a business operates or reduce its overhead, but without new business coming in the door, these improvements are meaningless.
Consistent marketing is a matter of discipline and planning.
Fitting it into a busy schedule often means breaking marketing activities into manageable chunks. Use the following strategies to make sure you devote sufficient time to this critical business task. Chip away at it . Don't let a week go by without some marketing activity. Send press releases, plan events, approach potential customers or take other steps to make sure your company is in a position to get noticed.