This morning my wife put on eye shadow, eyeliner and eyelashes. My kid came back from Sunday school with an illustrated card in her hand. It pays to advertise. A country shopkeeper turned down an offer for some really great rates from an ad person. The last time I put in an ad like that, people came in and bought everything I had.
Advertising is effective.
I think this is small business week. If you want to keep your business small, it's easy. One of the big disappointments of life is that the person who writes the advertising for the bank is not the one who makes the loans. A prominent clergyman would not give his opinion of the advertising business, but he did offer to pray for those that make their living at it. You can always spot somebody from the advertising business.