A long buying process, no shipment confirmation, inconsistent navigation, and lengthy phone response times explain FTD's dismal finish. Shoppers can't search by flower type, and its checkout page forces customers to scroll excessively.
Bright spots are online order history and canned gift messages for shoppers with writer's block.
Feature-rich site offers an address book, gift finder, and order history. Site dynamically checks inventory when shopper enters ZIP code at item description. On average, the slowest loading pages of tested sites. No order status or shipment confirmation email. The process to order a small but normal order like a dozen roses is just way too long.