Development and formal planning of promotional campaigns, including advertising campaigns, public relations efforts, personal selling efforts, and other various media campaigns. Social responsibility, ethics, and regulation. Emphasis on strategic decision making in changing environments. BUS 350 Managerial Finance 3 Credit Hours Overview of the theories used by financial managers in organizations with the objective of maximizing its value. Credit Hours An in-depth analysis of the insurance industry.
Attention is given to business as well as individual and governmental insurance programs.
Discussion of risk management principles and theories related to business operations. BUS 412 Industrial and Organizational Psychology 3 Credit Hours Principles of motivation, perception, learning, attitude formation, exchange, socialization, decision-making, and task performance applied to behavior in organizational contexts. Basic characteristics of organizational structure and group processes from perspective of a variety of social science concepts and theories. Historical overview of family firms, foundations, managerial issues, dynamics of family interactions, growth and continuing ideas. Emphasis on sources of funds, methods for short and long term overseas corporate investing, financial services, and the functioning of foreign money and capital markets.