This ongoing set of company histories often includes company goals, marketing strategies and a bibliography for further reading. Check the cumulative index in the last volume. This multi-volumed looseleaf set includes descriptions of publicly held corporations listed on the New York and American Stock Exchanges as well as the larger companies listed on other exchanges. Capitalization, corporate background, stock and bond descriptions, and earnings and finances are among the types of information covered. This three volume set, while dated, provides excellent information regarding the marketing, history, and development of different products.
Bibliography is given for further reading.
Several titles in the Hoover's Guide Series are available on Reserve. Company profiles include a brief history of the company,the names of the top executives in the company, a list of key competitors, and some key financial data about each company. Some of this data is also available on the Hoover web site along with some very valuable industry profiles. This special issue of Advertising Age, usually published in September, gives profiles of the top 100 advertisers. For each company covered, advertising expenditures are usually given by media and brand along with a list of the ad agencies involved.