By James Eedes Peter Cheales is a self-proclaimed champion of customer service. He's also a champion of self-promotion. It's probably also why he decided to plaster his mugshot across the front page of the site. The idea is to let customers mouth off about good and bad service experiences. Users get to complain about shoddy treatment or praise companies for going the extra mile.
Companies then have the chance to respond.
In principle it's a great idea. Customers moaning in a public forum is the best way of getting a response from companies. At the time of this review, Standard Bank simultaneously topped the lists for Most Complaints and Most Compliments. It's a pity SA consumers are so apathetic. Cheales' efforts, though well intentioned, won't amount to much until customers start demanding service excellence.