All figures are in Canadian dollars unless otherwise stated.
The increase was primarily the result of a targeted ramp up in expenditures to support the sales and marketing strategy for the Company's Unified Communications solution. The remainder of the increase was attributable to sales and marketing support for our Unified Communications rollout and ongoing promotion such as tradeshows, marketing materials and advertising. This increase was attributable to new marketing, sales and support staff related to the rollout of theCompany's Unified Communications solution, as well as ongoing promotional and marketing expenditures. The increase was almost entirely attributable to new staff to support development of the Company's Unified Communications solution. The increase was also attributable to new staff to support development of the Company's Unified Communications solution, particularly for the service provider and international markets.