There are five approaches to deal with spamming. The first is to insist upon netiquettes , accompanied by mild or harsh counter measures. One commonly receives lectures on Internet ethics from some irate receivers of unwanted messages. Such emotional, moral arguments are relics of the old public Internet. The second approach is to refine targeted audience .
Any message including advertisements is in fact an information product.
Some will find it useful. The problem is that only some are interested in receiving that information. In electronic commerce, technologies should be used to finely target receivers to minimize the annoyance. The third approach is to rely on technologies to filter and block unwanted messages. In this approach, the burden of sorting out messages is placed mainly on receivers.