Our research effort in data mining focuses on ensuring that traditional techniques are made effective over enterprise databases. Furthermore, we also are active in applying data mining to specific analysis scenarios, e.g., web browsing and E-tailing. Our research and collaboration with product groups has resulted in applications that will make it easy for users unfamiliar with data mining algorithms to use data mining for analysis, prediction, and reporting purposes. Finally, we are also pursuing research on data exploration that identifies techniques for flexible ways to query and browse data. Specifically, our goal is to support approximate matches and ranked search in the database context.
Data mining can play a central role in such a service by enabling data reduction.