The Recreational Boating and Fishing Foundation recently debuted its national advertising campaign to position boating and fishing as the unmatched leisure activity for true connection with family. Seeking to increase fishing and boating participation, the campaign is aimed at family members who are lapsed or infrequent anglers and boaters. The nationwide launch of the campaign, to include both print and broadcast ads, will take place in spring 2001. The ad campaign features family members asking the important people in their lives to take them out on the water to boat and fish.
Beautiful photography portrays real families, couples and friends fishing from a boat.
Every ad will include the address for a new Web site and a toll-free phone number. Designed to help consumers get the information they need to get out on the water, these services will tell them how and where to fish and boat in a safe and environmentally-friendly manner. To maximize the impact of this ad campaign, RBFF will offer marketing materials and collateral to campaign supporters at state and federal resource and tourism agencies, the boating and fishing industry, and at non-governmental organizations thru a cooperative program. Supporters can use the campaign's nationally recognizable brand and message to enhance their own marketing and education efforts. In conjunction with the ad campaign, RBFF will also work with its supporters to implement the first-ever Water Works Wonders Week from June 1 st thru June 10 th , 2001.