PCH is one of thousands of advertisers that know the effect of putting a promise first and a condition second. This practice is deceitful, for the public always remembers the promise, not the condition. Every student should be taught this precept if he wishes to be understood. Always give the condition first. When the two are reversed and the reader fails to read carefully, he will be duped.
Conditions come first.
PCH's only deceit is the use of promise before condition, a practice of which many businesses are guilty, for they know it works. Readers of The Star know that the leak about the new grand jury, which was empanelled secretly in mid-July, was not the fault of Republicans. One of the judges on the Federal Court of Appeals admitted that he had made a slip when talking to a reporter. Had Roos read the article about this judge, she would have learned that he is a Democrat, appointed by President Carter. Last year, he opposed extending the mandate for the special prosecutor, but his was the only dissenting vote.