Share advice in areas of your expertise. Sell with every post. Include the name of your business and a link to your site in your e-mail signature so the information is always available. As people in the newsgroups recognize your expertise, they'll want to visit your site to learn more. As with any promotion, multiple exposures are key.
Discussions range from sale postings to the merits of various craft.
A shrewd retailer could, with minimal time expense, contribute a few thoughtful opinions per day and quickly be identified as an expert. Reaching the Media Here are a few sites that allow you to reach the media at minimal cost. PRWeb allows companies to post press releases free of charge. Topics include everything from construction and education to religion and travel. The Web site now boasts 100,000 hits per month from journalists seeking sources.