Traditionally speaking, it is thought of as the final step of the selling process. It is also the step that many salespeople dread because they fear closing, do not understand the closing process, or do not know how to close effectively or consistently. Definition of a Close and Closing Let's take a look at the difference between a close and closing. A close is any statement of agreement between a buyer and a seller. Closing is the practice of bringing a conclusion to an activity or discussion.
Closing is also the act of concluding a sale.
The purpose of the final step of the sale is for both buyer and seller to satisfy their needs and objectives. Closing becomes much easier when the first four steps are well executed. The objective of the close is to bring a conclusion to some aspects of the sale. Closing purchase of a product or service. Collecting payment of monies owned the vendor.