Nike, Inc. announced today the formation of a new hockey category business unit. The new unit, to be based in Montreal, Quebec, combines Nike's and Bauer's global hockey organizations into a standalone business unit, while maintaining both brand names. Organizational details will be finalized over the course of the coming fiscal year. Canada is synonymous with hockey.
Canadian hockey is rich with tradition and there is a deep passion and understanding of the game.
It is only natural that Nike's center of excellence for hockey should be in the game's homeland. Canstar Sports Inc. All Canstar brands, including Cooper, were later consolidated under the Bauer brand name. Nike entered the hockey business in 1995 with the introduction of its first skate, Air Eccel Elite. Since that time, both organizations have benefited from the association. Nike has worked closely with Bauer's research and development team in the design and production of its skates, while Bauer has capitalized on Nike's global marketing expertise.