It was because of inventories and overly aggressive pricing. And hope in the process that millions of other golfers will be inclined to slurp up that excess product floating about. How it all sorts out will be as intriguing as it will be critical for some key bottom lines. I think the bright side for the industry is that the game itself, in terms of overall popularity and participation, seems to be as strong as ever and the downturn that happened in '98 doesn't appear to be a matter of lack of participation or popularity. But, rather, an adjustment in the industry's forecasting.
Adjustments continue as everyone heads for Orlando next week.
Strategies are mulled. And hopes remain high for 1999, because, in the minds of some key golf-market players, this year there simply are no options. Time4 Media .