Cost per Prospect Total Investment divided by the actual number of replies. Cost per New Customer or Client Total Investment divided by the actual number of new customers or prospects. Other Factors Prospect is looking for you when he views your ad. We could go on and on with this analysis, but the important point is that each of the Traditional Prospecting methods have their strengths and weaknesses. You can demonstrate your product at a trade show or swap meet.
Classified ads are low cost, limited message.
Leads clubs are a face to face vehicle. Magazine Advertising has a longer Life of the Exposure than Newspaper Advertising. The Internet is a brand new prospecting vehicle, which has several elements to it, each of which has some of the characteristics of the Traditional Methods. When a user signs onto the Internet, and goes to a Search Engine, he is looking for something. He may not be looking for your particular product or service, but he is actively engaged in looking for something.