It provides tips for the practical business application of propaganda . Propaganda is nothing more than the exploitation of human foibles - the inherent flaws in the way you, I and other people make decisions. The process of human decision making embraces certain involuntary predispositions and preprogrammed human responses . These predispositions and responses lead to nonrational but predictable behavior patterns of behavior that propagandists exploit to their own goals. These predispositions and responses are as important to an economic endeavor as they are to any political endeavor.
All commercial activity arises from human decision making and behavior.
It turns out that those people most successful at marketing and selling , and launching and sustaining successful commercial ventures, are those who are best at using propaganda to market, sell and otherwise influence decision makers. Relying on a collection of university research, we focus on the top 15 basic types of propaganda techniques and decision making flaws most relevant to commercial and business environments. We explain each one and give practical tips on how to apply them and how to avoid traps set by others making use of them. If you engage in any significant amount of partnering you will find yourself sharing control and ownership of joint ventures. Even within your own company, you share ownership and control with your fellow shareholders.