By utilizing the Web's ability to target, you can increase the effectiveness and efficiency of your online advertising efforts. You can deliver your message to specific industries, include or exclude specific geographic regions or cities, target by user interest and even control frequency. Through targeting, you can be sure that you are reaching your target audience, and only your target audience. They initiate an interaction with the banner by acting as a teaser. They entice people to click on your banner.
Colors effect the eye differently.
Using bright colors can help attract a user's eye, contributing to higher response rates. Research has shown that blue, green and yellow work best, while white, red, and black are less effective. While the home page often performs very well, a site may have other pages that outperform it. Depending upon the advertiser, certain pages can deliver a more targeted audience than others. By carefully analyzing these pages, you can increase your response by placing your banner on a page that better attracts your target audience.