It seems everyone is clamoring to do something on the web. But the vast majority of users are still just looking to find information, do some comparison shopping, or get a question answered. The company that provides a helpful beacon to users will win the business in the long run. It's a sort of vendor prenuptial agreement. We need a place where we can comfortably invest and still sleep at night.
Content is like real estate.
Its value can go up and down in the short term, but it's a safe long-term investment. It's not glamorous. And the most important thing to consider is location. With more than 12 years' experience in public relations and communications, Emily is a Vice President with GreystoneNet Inc. , an Internet strategy consulting firm specializing in healthcare. Greg has been an Internet user since the late 1980s and worked on the first web site in the U.S., launched in May 1991.