Over 75 million Europeans can check day and night low-cost air fares from The Netherlands, the cheapest ticket market on the Continent of Europe. These widely publicized fares force airlines in the rest of Europe to lower their fares. USA and other markets overtake Germany as the biggest export market for low-cost tickets from The Netherlands. Organizer First Discount Air Travel Conference Latjes organizes the first of many bi-annual Discount Air Travel Conferences for discount ticket suppliers from 33 countries. 15 Years of experience and know-how make these meetings an instant success, highly appreciated by all participants.
Agents start buying from countries with inexpensive tickets.
Also a worldwide exchange of experienced personnel starts. Ticket specialists benefit from this exchange of information and improve their unique discount air tariff knowledge. World market air fares start to level, eliminating the need to travel to neighbouring countries in Europe for cheaper fares. Passengers can call 24 hours a day to hear the lowest air fares, to order tickets, to get a farelist faxed, and can be called, without any human interference. Shareholders get scared KLM cannot survive in a greater European market with more competition.