I became interested in publishing a journal on the WWW for a number of reasons. My original inspiration for came from the example of Joseph J. Plaud. During our discussions, the advantages of WWW publishing became obvious. Moreover, as compared to the printed page, the format is unconstrained. Article length is unimportant.
Color graphics are easy.
Audio and video are possible. WWW documents are instantly available, are never missing from the stacks, and don't get dropped from the library's holdings when the budget cuts hit. It seemed to me that because of these advantages the WWW was the perfect place to publish science. During my graduate training, Dr. Joe Franchina said something that has stuck with me and has been a guiding point to my view of science. He said that science was a public endeavor.