Copyright protects literary, artistic and musical creations. Trade marks distinguish the goods or services of one trader from those of others. Patents, Design Rights and Copyright give protection for limited periods. Trade mark rights can be renewed indefinitely. A trade mark is a powerful marketing tool.
Consumers buy branded products.
A trade mark stamps a business's reputation on its product. Consumers trust reputations which they know. Just as there is no legal compulsion to use a solicitor to draft your will or to use a barrister to defend you in Court, there is no legal requirement to use a registered trade mark agent to represent you or advise you. However, there are distinct advantages in doing so. The modern trade mark attorney is qualified by rigorous examination covering Trade Mark law and practice.