Smallbiz Bookstore Msg. Marketing Insurance Surveys Small Biz. Starting Out Sales Mgt. Find out if they re getting any closer to understanding your consumer needs. Today's SOHO workers strive to be professional corporate citizens, using technology and tools that mimic those they once used in the corporate tower.
Customer service is iffy, often linked to voice-mail hell.
Don't make them laugh. They don't have the time to deal with that. Homebased business owners need software that helps them operate faster and more efficiently, computers and other tools that help them multitask, and customer service representatives who are trained to anticipate and service the specific needs of the homebased worker. If I, as a small business, can come across as a big business, that's going to help me thrive. I need vendors who get it and feel excited to be a part of our team.