The Columbia Broadcasting System is the commercial TV network built by William S. Paley, whom he credited with inventing a viable business of advertising supporting free broadcasts, the model driving commercial television for 50 years. The CBS acquisition leverages Viacom's world subscription channels, MTV and Nickelodeon, which may benefit from Columbia's music catalogue. What we need is the resolve to fully exploit our unique strengths. He offered examples. Talk about broadcasters.
Broadcasters have no choice in the matter.
All their competitors are going or have gone digital. Americans have awakened to the power and functionality of digital, and they will never go back to an analogue-only world. Analogue is over. Delay is not an option. Resistance is futile.