Gone also are long interactions involving either lunch or dinner with media sellers. How can you when, as a study from AdRelevance tells us, more than 7,000 new, unique banner ads appear online each week. Volume has reached the billion ads per month level, claims Lopez. In Los Angeles, AdExchange is taking a more incursive approach, mapping its buying system right into the inventory database of sellers. As a result, buyers can instantly determine whether inventory is available in the business section of the southeast, for example.
Buyers see negotiated or published rates.
Universally, their main complaint is that they don't spend enough time doing what they have to do.