It's sometimes called denial. A Usenet post giving six cogent reasons why your product sucks is not much fun to read. But dig it, that post is going to be there whether you're reading it or not. And it's going to be read by a fast growing chunk of the market you hope to win. Think twice and thrice before you automate the e-mail this sort of thing will generate.
Automation is seductive to companies long addicted to control.
But the net is beyond your control, and so, fundamentally, are global markets. These are objectives companies should obviously pursue. Show me where that exists anywhere in business today. So, hey, take a deep breath and let go. Fast-buck artists and corporate control freaks will be terrified by such a notion.