In doing so, we have identified 70,000 interconnected topics from which we can accurately classify virtually any content. Therefore, any text or HTML document can be run through our system, be compared against our training set, scanned with over 100 thousand document features, and then by using our 70,000-topic taxonomy can automatically be classified accurately and in real time. TopicalNet's patented technology infrastructure enables businesses to automatically and accurately classify their content pages into relevant areas of interest. There are many applications, but essentially we are empowering businesses to get the right information to the right person at the right time. Within corporate intranets and extranets, we allow users to rapidly, accurately, and efficiently navigate through their content and access precisely the information they are seeking.
Businesses can thereby enhance user satisfaction and increase productivity.
Another application would be within an advertising or eCommerce network. For these customers, TopicalNet increases margins and revenues for ad placements and e-commerce by delivering a unique combination of precision demographic information and contextual targeting for each page in a network, without compromising user privacy. TopicalNet's superior targeting technology constantly scales to cover all pages in a network, enabling the advertising networks to potentially increase advertising rates across more pages than they currently reach today. In addition, their customers can now efficiently target users with less negative impact from wasted advertising placements on insufficient web sites. This generates a win-win relationship in which both the networks and advertisers generate more revenue.