By Tamra Burgwardt President, TJB Telecom Consultants, Inc . In this competitive CLEC market, the elusive market share is more than just a goal, it s a business necessity. You spend large sales dollars to win new customers and even more money to maintain your networks and services to supply you customers. Let s go back to basic marketing principles. Telecom is a basic necessity for all consumers.
Businesses can t run without it and are willing to pay big bucks to keep it reliable and ubiquitous.
Telecom services for business are growing and, the more services you deploy, the more you can sell, it seems. Here are some rules to help you figure out what your customers want. As a marketing company, a strong relationship with your customers is essential, so customer service must be the number one priority. Don t sell it if you can t maintain it consistently at or above your customers' expectations. Also, proactive be in contact with your customers when there are problems or planned service interruption events.