Depending on your business, this may or may not be an option for you. But if there's something unique about your business, be sure to think of these unusual angles before talking with the editors. Radio and television news. Your local radio and television stations may also be interested in a news or feature angle. Also try to get yourself on any talk shows.
Display ads involve some design and artwork.
Your newspaper advertising representative can help you with this. Or you may want to pay for the service of a professional advertising firm. Classified ads appear in the classified section and are much cheaper. Both types can be effective depending on your product. Many magazines reach specialized audiences.