Your ads must appeal to your customers needs and show that you're a reliable company. But when all is said and done, your message must come across in a manner that will produce a sale. You want your ad to be the most dominating on the page, this can be done by using the white space effectively, as well as type set. For most small companies, the responsibilities for promotion and ad copy fall to the owners. This might not be a hat that fits as well as they might think.
Advertising can be a very expensive and confusing part of an owners job.
E lements of Success is a weekly newspaper column written by David Wing. Retail Advisors . Report site problems, or contact us by clicking here .