It demands little or no effort of appreciation from the drinker, and is more intoxicating than it seems. It is also very cheap. An extremely cost-effective method of gradually homing in on pokhmelye. The fast lane. Also be extremely careful when buying vodka from street kiosks.
Connoisseurs come to blows over whether the best konyak comes from Armenia or Georgia.
Personally, I prefer Moldavian. Not even very effective. Just the stuff to get you going again on the second or third mornings of a zapoi, when your legs won't behave themselves long enough to let you stand in the queue for vodka. The original Troinoi Odekolon took first prize at the World Exhibition in Paris in 1884. To the Soviet eye, used to the four or five standard forms of glassware, any bottle of foreign provenance is automatically strange.