The web is an ideal way for you to keep in touch with your customers. Someone in your marketing, sales, or customer service department should be responsible for responding to every customer email inquiry. Web contacts provide a fast and cost effective way to build rapport with customers if you reply to their requests within 24 hours. Leads can easily be added to databases and forwarded directly to sales reps for follow-up. We know of no faster and more economical way to follow up on a hot lead.
Customers DO search the web for products.
If you have a special product that you've launched, make sure the search engines can find the associated pages on the web. There is specific text that can be coded in the HTML language that will improve your chances that a search engine will find the page with your product. Coding your web pages for the search engines is truly an art, because the search engines constantly change the way they classify and sort information they retrieve from the Web. Ask your webmaster to submit the URL's for your web page to as many search engines as possible. Software can be purchased relatively inexpensively that will evaluate the position of your web pages on many of the top search engines, as well as provide recommendations for improving your position.