Course explores media as institutions in American society.
An in-depth examination of current broadcast technology in radio, television and cable, its use and function. Significant student time is required outside of regular class sessions. The nature of communication processes occurring in a small group setting. This course will cover formats and techniques of writing for the broadcast media. The course will discuss writing copy for the electronic media including general continuity, commercials, and information related copy such as public service announcements and editorials.