The content is what the online shopper sees. Don't underestimate the time to prepare these carefully. Full product data exists only in page-oriented program such as Quark, PageMaker, or FrameMaker. Since this will take not only data entry, but a basic systems change in order to become efficient, count this as a negative -10 Give points for each of the following fields included in an existing spreadsheet or database. For most products, photos are an important motivation to the customer to actually complete the sale.
Companies often underestimate the importance of the systems that support Web sales.
These may not be essential to launch readiness, but they are vital to efficiency and profitability. Customer service, order tracking, and shipping systems are vital. Existing direct sales and mail order companies have a leg up here. This category applies equally to inventory and drop-ship models. The larger the company, the more important are connections to existing backend inventory, accounting, and order fulfillment systems.