The Zaplet Platform uses email to dynamically join people, processes, and applications. Zaplet messages enable users to create and deliver lightweight applications to the email inbox, so people can share information, streamline business processes, collaborate on tasks, and complete projects. Reactivity is a great place to start up. In addition to enormous consumer needs, they recognized significant opportunity in the enterprise.
Companies have access to many powerful applications for managing complex, standardized processes.
So Axe and Roberts developed Zaplet, the first shared, dynamic workspace accessible from the email inbox. Reactivity designers and engineers worked together to develop prototypes and backend technology. Soon, the Zaplet team was ready to pitch their idea to venture capitalists. Kleiner Perkins jumped at the opportunity to invest in this exciting new technology. Following funding, Zaplet spun out of Reactivity.