Already this year has been unlike any in the Soquel company s three decades. Reeds 52-foot luxury yachts are being lifted on a tide of stock option money. They are floating out of the drafty work shop and sailing to homes not far away at all. We sold out to guys right over the top of the hill, essentially, Reeds says. Usually, we re scattered all over the country.
Companies go public or are purchased.
Founders and executives are showered with more money than they can possibly spend. They look for outlets. They look for yachts. The boats are bigger. Reeds shows off one under construction stove, ice maker, navigation equipment.