Net Progress 5 ways to improve your company's marketing results By Deborah Whitman Drive traffic to your site Bring customers to your site and keep them coming back. Advertise online, register with search engines, stay in touch using e-newsletters. Traffic Builder gives you the tools. Here's a quick way to increase your company's cash flow.
Affiliate marketing is one of the best online marketing programs available for small businesses.
There's no risk. Unlike advertising, where you pay an up front fee with the hope it delivers customers, affiliate marketing programs let you pay only after the results are delivered. As a marketer, you have to like that. Forrester Research reports that Internet businesses rate affiliate marketing as one of the most effective marketing tools for driving Web site traffic. You can do the same for your small business.