The dynamic technology of electronic pages and hypertext links create a high potential for reader confusion. Permitting such confusion betrays reader trust and undermines the credibility not only of the offending online publication or editorial product, but also of the publisher itself.
All editorial content is under the sole control of editors.
Publications shall display their logos in conjunction with the logo of another company only in custom publishing arrangements where the publication solely controls the site's content and in no way endorses the advertiser's products or services. Links that appear within the editorial portion of a site shall be under the sole control of the editors. Links from editorial content to advertisements on the site are not permitted. Neither links nor other references to special advertising sections or advertorials shall appear in the table of contents, directory of contents, or in any listing of editorial content of an online publication. However, a reference to a special advertising section or advertorial may be placed outside editorial areas and display in a design different from the publication's editorial design.