This course focuses on an organizations most salient resource - its human capital. It investigates the foundation of and strategies for empowering organizational members to manage organizational transformation processes in a national and global environment. Empowering human potential requires an understanding of how to manage ones self, other individuals, and groups effectively creatively, legally, and ethnically in work organizations. Done well, empowered workers can help to achieve both personal and organizational objectives. The basis of all business activity is the customer.
Businesses try to create and maintain customers profitably.
Doing this requires an understanding of customers, customer satisfaction, and the value that customers place on various aspects of the firms offer. It also requires an understanding of the value of different customers to the firm. This course explores these many aspects of customer value. The course will help students understand marketing's role in creating, communicating, and delivering value. The course will also show students how to control the costs of these offers so that value to customers can be maximized.