A business's suppliers and customers can provide valuable information about that business's competition. If asked, these people are surprisingly eager to discuss the competition. The local Chamber of Commerce can also provide valuable information. Census data are used for strategic marketing. This is the most overlooked source of marketing information.
Demographic data can provide nearly unlimited information about general trends.
Using these data for strategic marketing decisions can often provide competitive positioning. Being in the right place at the right time with the right product increases sales, reduces costs of sales and develops goodwill that adds to future sales. The owner knows county sales patterns. This information is probably most essential when deciding where to locate a business. C. Owner and employees treat customers courteously.