Those who need objective research, budgeting and planning options. We buy print and radio advertising in major markets like NY, LA, Dallas and Chicago every month. And we buy smaller markets like Caribou, Spokane and Dothan. We've found no significant differences among markets large or small. Only the population and ad costs in each market change.
Air time is essentially a commodity.
Buying it effectively is pretty easy if you do it every day. Unfortunately, some radio stations try to complicate the process. We have clients based all over the country. We've never met half of them in person, yet get the results they expect by using fax, phone, email and the Internet. We will let you know what is going on in news, sports and viewpoints.