Not much of anything can be learned in so short a time. But for those of us who play until the sweat pours and the muscles ache, the reward is total exhilaration - and the more romantic feeling that the machine, too, is satisfied. Gary Wolf captured the essence of the TED conference - and of Wurman. Though these days, a lot of TED is focused on the star power, in the beginning, the conference seemed to be more about ideas. We are watching a major shift take place in advertising and marketing.
Customers seem merely to be a byproduct.
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