Color affects the subconscious and influences people especially when it comes to business.
Over and over, studies show that color dramatically impacts work-related safety, employee performance, customer satisfaction, product sales and, ultimately the overall success of a business. One factory changed the color of their men s bathroom to a shocking pink and found that they had a dramatic rise in production due to the drop in time spent on breaks. Other companies have found dramatic decreases in work related accidents after changing the color of their floors. According to color expert John Miner in his 1991 book, The Complete Colour Reference Manual , color will contribute to the 'image' of the company . Large corporations spend thousands, even millions of dollars on color research for their companies, services and products to find which colors are most effective.