However, they search by price so it also includes lower-priced models. Here the potential customer may be able to purchase a lower model camera at a great price from one of you're competitors. Punch in the URL and jump directly to the site. The service wasn't enough to close the sale because the price wasn' t right. The explosion in readily available information on the web is having a big impact on retailers.
Consumers have the power because it's so easy to comparison shop.
It's not going to be fun for those selling goods and services. But the shift can't be stopped, and marketers must respond. This week, Lycos unveiled the expansion of its Lycoshop Product Comparison Service. Already an efficient shopper's friend, Lycoshop takes a quick look at more than 150 product categories and offers the consumer information on more than price. Institutions respond, within a stated timeframe, to individual case statements with structured templates containing well defined elements including quality indicators, services, and price.