We are on the cusp of a new media era. Large portions of existing media are being re-purposed for digital delivery systems.
Designers now have a fresh opportunity to layout content in new pages and screens.
This article examines the process of vision and the reasoning behind optimal presentation methods. From there the information is passed through a series of neural layers which exit the back of the eye through the optic nerve . The optic nerves from both eyes then join at the optic chiasm . Beyond the optic chiasm, the optical pathway is referred to as an optical tract . Optical responses pass along the tracts to the back of the brain known as the visual cortex .