A cursory overview of water is too easy to find elsewhere on the web. Surfers want more. If your site can provide rich content, unique viewpoints and is arranged in an easy to navigate manner, then it will enjoy frequent and longer visits. There are many aspects of bottled water and consumption that can provide rich information. Looking at customer's inquiries will give you some idea as to the concerns and interests.
Community is a little more challenging for water bottlers.
Many sites use bulletin boards to build the sense of community and some boards are active while others are not. Watching posting over the past year, a lot of the surfers are drawn to the free-marketplace atmosphere. Some are looking for information from professionals in the business, while others are looking for a secondhand filler or a new source of PET bottles. Shared experiences become a binding force amongst the visitors and the inter activity helps to build the community. This shareware provides an arena where fans can talk about Peter, exchange memories of his music and even make plans to meet at upcoming concerts.