It's a new course called, Visual Thinking and Visual Communication. The first visual generation has already arrived in our colleges and universities. At Stanford University, where I have been a visiting scholar for the past few years, I can see it in the classroom. When we assign projects to student teams, they immediately begin sketching ideas on scratch paper. Visual thinking is becoming a normal part of communication for the college generation.
Business is based on communication, and communication is more complex than ever before.
Business must begin to respond to this phenomenon now. Moreover, business is becoming increasingly international. Visual language facilitates intercultural communication by tightly integrating the instantly comprehensible images with words. Visual language makes translations easier and less expensive because there are often 30 percent fewer words to translate in visual language documents. The third reason is multimedia.