Because Yahoo is a directory based on user submissions, it may not have some sites in its catalog that a crawler might find from searching the web each day. If a search of Yahoo's catalog doesn't turn up any useful links, users may then wish to consult with a true search engine. By joining a Web Ring, your site gains added exposure in two important ways. First, the other sites in the ring will visit your site, possibly offering valuable feedback to your own site's design and function. Second, visitors to the other sites in your ring may visit your site, thus you will reap benefits from other ring-members' efforts to increase traffic to their sites.
Awards Receiving awards for design and content is another opportunity to link sites at no cost.
Conversely, you may wish to offer an award FROM your site. If your product, service, or organization can be considered a standard-bearer, or your site can establish itself as a source of distinctive authority in some field, an award from your site would be sought out by potentially rewarding recipients. If you own or rent server space, you may want to give away free e-mail accounts. Re-direction Web Sites. Be sure to have your Web Site programmed in a hybrid HTML which will maximize your potential audience.