The vehicle for them to reach Pamplin MBAs is to conduct Corporate Briefings. Some offer internships. Finally, the student benefits by assuring the future value of his or her Pamplin MBA degree.
Apathetic students are the cause of the devaluing of their own degree program.
If a company doesn't get a satisfactory response from the student body, it may, in fact, decide not to return to Pamplin. That's not the reputation you want to have when marketing yourself to the world. Our official position now is that MBAs are expected to be at Corporate Briefings. We've had folks learn about unique new career options by attending briefings, even if they're not interested in the company per se. And, you are needed to support your fellow students who are interested in the company.