Empirical research providing models and tools for diagnosing and managing work situations, individual and group behavior, intergroup conflicts, supervisory problems and organizational change will be studied. Non-business Administration majors must have junior standing and consent of instructor before admission. An interdisciplinary approach to the study of the buying behaviors of consumers. Emphasizes the implications for marketing of theory and findings from the behavioral sciences. A study of the principles and psychology of personal selling.
Course requires the preparation and presentation of a sales story.
Requires the preparation and presentation of cases. Application of concepts for data analysis with emphasis on regression and correlation, time series, analysis of variance and business forecasting. A computerized approach to statistics utilizing canned programs and the preparation of programs of common statistical formulas. A survey of the various dimensions of the international business world. Course content includes national policies affecting trade and investment, international management, international finance, international marketing, international accounting practices, and international law.