They aimed their pitches at student fears. Don't let your years go wasted. One ad showed a pretty woman looking dubiously at her drunken date, who's asleep and drooling. Not all the ads were negative. Many offered fun alternatives to drunkenness.
Beer is good.
Shah and his teaching assistant, Bret Shaw, chose the best three campaigns in each category. Then the class chose the winners. Team members were Soderberg, Swaminathan, Sara Darby, Mayrav Newman and Courtney Wilcox. Adsit left the class with a notebook full of ideas.