N o matter what you sell, the claims you make about your product must be truthful, accurate and substantiated. Descriptions about your products must not be misleading and must disclose certain information that is important to consumer purchasing decisions. The Federal Trade Commission, which acts in the interest of all consumers to prevent deceptive or unfair acts or practices, has prepared this brochure to answer questions you might have about advertising policies in general and advertising and labeling feather and down products in particular. General Advertising Policies Under the Federal Trade Commission Act, advertising must be truthful and non-deceptive, and advertisers must have evidence to back up their claims.
All states also have consumer protection laws that apply to ads and products sold in that state.
If you sell feather and down products, check the state laws. Some deal specifically with feather and down products. An express claim is explicitly stated in the ad. An implied claim is made indirectly or by inference. According to the law, advertisers must have proof to back up express and implied claims that consumers would take from an ad.