Determining how the information will be used. Developing the most effective survey instrument. With a network of expert suppliers in a variety of fields, Q2 selects the best team to work with us to facilitate your project. Data collection is conducted by Q2's network of expert field organizations and is closely supervised by Q2. Firms are selected based upon their expertise with a given methodology, or target audience.
Clients are always welcome and encouraged to monitor the initial interviewing process.
We are trained to think as marketers so we can maximize the learnings from each interviewing session. Analysis Data are thoroughly analyzed. Appropriate statistical tests and techniques are utilized. Sometimes, information surfaces that was not part of the original objective. More often than not, they can help you with related marketing efforts.