Be more or less specific. Also too, never, ever use repetitive redundancies. No sentence fragments. Contractions aren't necessary and shouldn't be used. Foreign words and phrases are not apropos.
Comparisons are as bad as cliches.
Don't use no double negatives. Analogies in writing are like feathers on a snake. The passive voice is to be ignored. Eliminate commas, that are, not necessary. Never use a big word when a diminutive one would suffice.