Out of that size collection of people, some of them are going to be in the market for your products. OK, so if you sell shoes and gloves to peasants in Guiyang China, it's going to be a few years before your customers are online. But if you think selling Medicare augmentation plans to seniors is out of line, think again. That growing portion of our population has more time on their hands and less time on their feet and they are going online. Fine-tuned targeting is what makes the Web a great place to advertise.
Banners are easy to create.
But not easy to create well. It takes a good banner to distract somebody enough to look at it while they're deep in concentration. It takes a great banner to get people to click. If you know why you want to place banners, and you know where to place banners, you still need to create a banner that's going to get attention and make people click. Branding is the art of making an indelible impression on people.