Current emphases include cognitive processes and memory, social behavior, and environmental design. The experimental analysis of behavior through conditioning methods. Current emphases include schedules of reinforcement, behavioral pharmacology, complex behaviors, and models of mathematical behavior. Perception Focuses on how we receive information from the environment.
Current research examines visual psychophysics and basic visual processes.
The development of quantitative methodologies to advance scientific research in the study of behavior. Social Psychology Emphasizes individual behavior in the context of others. Current research focuses on attitude measurement, social cognition, and cognitive components of social perception.