As more and more average consumers take their first steps into the interactive marketplace, the fundamental rules guiding the relationship between online companies and their customers are changing significantly. Here's a look at some of the trends likely to emerge as the world of cyberspace begins to mirror business practices already commonplace in the real world.
Brand name matters.
Being first is always a nice thing. That's called same-day service. Online retailers will finally figure out one-click ordering isn't a nicety, but a necessity. Price isn't everything. Online consumers weren't born yesterday.