College is an opportunity for intellectual and social growth.
College students' personal experiences, extracurricular activities and social development are as significant as academic growth. College students are young adults living in an independent setting in which they are responsible for their own structure and lifestyle. In high school, substance abuse prevention emphasized the important role parents and guardians play in helping their children deflect peer pressure. Media coverage of recent alcohol-related deaths among college students focused the spotlight on collegiate substance abuse. However, research indicates that high risk drinking by college students has been a public health dilemma for decades, and only recently has been given the attention necessary to foster discussion and change.