In terms of unaided brand recall, the top three search listings did better than banners and tiles by three to one. More than twice as many participants reported a positive opinion of companies in the top three search positions than those featured in tiles and banners. Survey participants also reported that more of their online purchases originated from search listings than from online ads. Perhaps it's time to look at marketing strategies based on customer demand and buying habits, and not corporate concern for creating some intangible brand. One hundred thousand lemmings can't be wrong.
All toys are educational.
Share your wisdom . To see more Refresh the page . Inc. All Rights Reserved. Other trademarks are the property of their owners, used under license or for identification only. IBM Technology Advisor Microsoft Visual.