British consumers show a strong preference for oil-filled heaters.
Sales of these heaters reached 160,000 units during the past 12 months. Nowadays, buyers favour oil-filled radiators featuring styling columns. Moreover, buyers are prepared to pay a higher price for column radiators offering value-added features. In fact, the average price of a quality radiator has risen from 55 to 60. Despite the price increase, there is no shortage of takers.