The actors, in turn, invited some friends. That is how I got a huge free dinner at an obscure business club, and enjoyed a good time with my Sovremennik friends. The club management believed that if they invited actors and their friends, thousands of people would want to belong and there would be long lines desperate to sign up. It did not happen. And the actors, who tend to be cynical, criticized the interior design and the waitresses' outfits.
Advertising is all over the place, but it seems useless and possibly even dangerous.
Most television commercials advertise banks and trading companies. Goods are not advertised, because it is impossible to advertise something that does not exist. Besides, over the last 70 years Russians had become accustomed to living with shortages. When goods started to be advertised, people were immediately suspicious. Now, in a time of greater shortages, advertising really makes people angry.