Banner Ads Banners are the most common form of Internet advertising and are excellent for commanding attention and building brand awareness.
Banners frame individual pages within a website.
Comparable to display advertising in the printed newspapers, banners can either link directly to your E-Business Card Guide listing or website . Yes, banners may be fixed or rotating, depending on frequency purchased. Despite all the bad press, banner ads can be as effective any other advertising medium - handled intelligently. No other medium has the ability to be as targeted and as contextual as banners. The fact that many advertisers have been disappointed is not a reflection on banners themselves.