The method I use of the rubric eliminates any confusion between writer and reader. In fact, this form of assessment provides for positive interactivity between writer and reader. I have always been under the impression that assessment was to inform instruction. The current forms of assessment are more like business, methods of accountability and puninishment. Rarely do they inform instruction, except to have teachers teach more to the test than to the scholar.
Authentic assessment makes more pedagogical sense for the classroom.
By publishing on the web, we provide greater access to information for our scholars, we can make their work public, we can engage them in peer review, we can let them become information providers, and we can develop that national test by practicing authentic assessment. In this case we are speaking about the global wired village of netizens. It provides for local control and practices to be made known to the scholars as well as providing access to diverse points of view. The use of the web in our schools will return to the purpose of the school to the scholar and hir education. Why limit one's defense of one's work at the end of an academic career, the PhD, to a few when it can begin in fifth grade for all.