The players know the league is for the kids and the athletes answer to them. We set out to create ads that had some fun with this relationship. The ads also highlight the women's basketball shoes associated with the athletes. The fourth version of Sheryl Swoopes' signature shoe, the Air Swoopes, will not be available until September. All three shoes were designed specifically for women basketball players and their game.
Basketball is also the most popular team sport among high school and college women.
While Nike's ads may reflect the results of expanding girls basketball opportunities, Nike and the WNBA have created a partnership to inspire girls to play and provide those opportunities through summer basketball leagues. NIKE Inc., based in Beaverton, Oregon, is the world's leading designer and marketer of authentic athletic footwear, apparel, equipment and accessories for a wide variety of sports and fitness activities.