For example, the Web Publishing site is a part of the department of Web Management. While these sites are not identical, the black title bar and similar title headings create a feeling that the two sites are related. A page with only plain text is dull, but too many moving graphics and scrolling banners are often very distracting. These kinds of accessories do add life to pages, but they rarely add to the quality of the content. If they are used, they should supplement the content in some way.
Animated images can often bring concepts to life better than words.
Effective navigation controls require an organized structure within a web site. An organizational structure aids in the construction of these tools. For example, if the main page of a web has seven major subheadings under it, the main navigation tool could include those headings plus a link to the home page. All navigation aids should be easy to operate. Navigation tools are pointless if they are difficult to understand.