The idea that time has had little effect on the brewing industry is not true. Britains breweries have been subject to technological advances. Breweries are becoming increasingly urbanised . Links within the page. How has the Industry Changed Over Time.
Brewing methods remain relatively similar over time.
It is therfore a weight gain industry . That is to say that in the process of production the product gains both weight and bulk. Due to an increase in weight in production, it is important to keep transport costs to a minimum, as transport bears the majority of total cost. In the past costs of delvary of beer has been high due to poor methods of transport and poor transport links. This has resulted in the market orientation trend within the industry.