The Guinness Book of World Records calls Paul Oakenfold the most famous DJ on Earth. Around London, people walk up to him to say they love his music. He's worked with the Rolling Stones, U2 and Bjork. That's a sign of the continuing holding pattern for electronica in America.
Clubs live off of the dance music.
It's all over TV ads and films. But electronica's musicians and mixers mostly toil in mass oblivion in the States. He's got enough work. He's even in demand by other artists. A month ago, he got a call to spin with Neil Young and the Red Hot Chili Peppers at a free concert in Santa Monica, Calif., to raise money for a benevolent cancer victim.