Cat out of the bag After leaving Engage as MD in May following the buy-out of its media business by Pacific Access, David Catterall is working as a consultant in various marketing technologies. Within the next month he will look to start his own technology-based enterprise. US Engage sale sends Pacific ripples News that Engage in the US is looking to sell its media business is not expected to affect business locally, but the full effect will not be known for some time. The kit is available to AFA members only. A blow to the slow Research commissioned by marketing solutions company Elateral has found people browsing online are three times more likely to buy products if enquiries are met promptly.
Consumers can skip to another site if a response is tardy, the report says.
It follows a move into NZ with Optimedia earlier this year.