All have stadium seating and excellent sightlines, with a radius-curved layout that allows each patron to face the center of the screen. The theaters were announced in 1997 as a 30-plex. AMC operates 30-plexes in Mesquite, Grapevine Mills and at Gulf Pointe in Houston that are among the country's most highly attended. But the recent trend among all exhibitors is toward a more cautious screen-count. With megaplexes booming in all sections of most major cities, a twenty-something screen count is more viable.
Conservatism is also apparent in the new theater's design.
Its Grapevine Mills 30 boasts a space theme, while the Mesquite 30 celebrates various genres of filmmaking. The Stonebriar 24 has no overriding theme. The movie exhibition industry will carefully watch the theater's box-office performance. The AMC Stonebriar 24 is located more than eight miles from the Legacy, generally acknowledged as one of the grandest theaters in the country, but only four miles from the Tinseltown Plano. And the AMC Stonebriar 24 is definitely inside the mall, but with all the latest amenities, it's not remotely outdated.