The disciplines of marketing and international business investigate business practices and strategies needed to attract customers and compete effectively in a free market system.
Business is global.
Therefore, both disciplines examine markets and competition from a global perspective. However, marketing places a greater emphasis on practices and strategies in the domestic environment, while international business focuses more on multinational issues. Both programs have recently added coverage of the emerging impact of e-commerce on business practices. The sequence of courses in both programs include five required and two elective courses which culminate in an integrative capstone course. Students wishing to pursue internships are encouraged to use that experience as one of their electives.