Required Text Vanden Bergh and Katz, Advertising Principles. Assigned readings are from the required text and are listed on the schedule. Reading assignments should be completed before class meetings. No late work is accepted. No exams or assignments can be made up.
Attendance is taken intermittently.
If you're not in class when I take attendance, you are considered absent. It is your responsibility to obtain notes and handouts for the days you miss. UTK policies on honesty are strictly enforced. See Hilltopics . Don't arrive late and don't leave early.