Additional Info Text and hyperlinks 180 characters max. Top and bottom positions in The Motley Fool Direct e-mail newsletters delivered to subscribers on a daily, weekly and monthly basis. 3rd party clickthrough URLs are accepted Statistics are trackable. AvantGo standard creatives are acceptable Tracking and Reporting Please contact your Account Executive to discuss tracking and reporting options. Glossary of Terms Audio Base Audio technology seamlessly integrating audio in banner advertisements on a website without using plug-ins, software downloads or installations.
Audio play can start while graphics are still loading and can be user-initiated.
The same URL could result in a different page depending on any number of parameters, such as geographic location of the reader, time of day, previous pages viewed by the reader, profile of the reader, etc. There are many technologies for producing dynamic HTML, including cookies, Java, and JavaScript. Enliven A highly effective rich media advertising solution supporting streaming multimedia animations on the Web, using existing technologies and standards. Flash A bandwidth friendly and browser independent vector-graphic interactive animation technology. Requires specific plug-ins.