But it is more than just the integration of these for the sake of integration. The real payoff for multimedia is the creation of an environment that teaches, entertains, or aids ones work in more effective ways than possible with single media.
Content is the key.
Any multimedia project must begin with content. Because it is so much a part of the fabric on our culture today. Education, business, and entertainment efforts all use multimedia. With advances in data distribution, multimedia production is a large part of what the Web experience is. As professionals and as consumers in the 21st century, we need to understand multimedia and perhaps take a hand in producing and using it.