In the course of more than 50 trips to the Arctic, he observed the pressures visited on polar bears throughout the Far North. As his personal knowledge of polar bears grew, he began to realize that their welfare would be enhanced if both science and the general public were better informed about the species. There were so many questions to which there were no reliable answers. To obtain answers and make people aware of them, Polar Bears Alive was chartered in California as a tax-free nonprofit corporation in 1992. Not surprisingly, Guravich was elected president by a board of directors that serves without pay.
All money contributed by caring individuals goes to support the aims of the organization.
An unusual organization, PBA focuses on one animal and one ecosystem.