It gets worse. After all, Fox had refused to clear at least one proposed Super Bowl commercial for poor taste. Instead, this was one of the commercials Fox hyped on a news show the day before the game. No one is perfect. But it matters that advertisers try to be aware of all the meanings their messages convey.
Advertising is about truth.
It is about the relationship between a company and its customers. As a dominant form of voice in American culture, it should be about the expression of values and aspirations that move us ahead. Indeed, the very purpose of advertising is to make things happen faster in the marketplace. Advertising is about what is new. Racism and sexism are old.