You hear a lot about it these days. Social programmes are designed. Software is designed.
Coffee is designed.
Everything is designed, including the genes of our most famous fruit. I'm talking about the 'Zespri', that jet-setting designer kiwifruit of the nineties. It has also been patented and copyrighted and trademarked, leaving some of us quietly wondering if our Code of Social Responsibility will be very far behind. But I digress. I want to talk about design.