Learning must be ongoing and involve people at all levels. Leadership may be more important than management because of the fast pace of Internet business. When implemented properly, an Internet culture fosters flexibility, speed, bravery, and profitability. Jack Welch made this statement at General Electric's annual meeting in 2000. Companies of all sizes around the world are working to change their corporate cultures to adapt to the Internet.
Culture change is part thrill and part survival.
We've collected some ideas to help you develop an Internet culture in your own organization. Handling change and evolving your business model is now part of doing business. But another aspect of our culture is driving change. At Cisco, we say you have to change to respond to a changing marketplace. But by making change a part of your culture, it does not seem like a big surprise when it happens.