A unique element of the campaign is the use of the Internet to help consumers find the location of the nearest chain pharmacy where educational materials, as well as test kits are available. Late last year the US Senate declared March as the first annual Colon Cancer Awareness Month. On March 6 Katie Couric will testify in a hearing before the Senate Special Committee on Aging which is considering additional funding for colon cancer testing and research. Since then she has taken on the cause of creating awareness about colon cancer and finding a cure or prevention for the disease. I know together we really can make a difference and keep other families from experiencing the pain of learning about this disease when it's simply too late.
Colon cancer is the second most common cause of cancer death, and men and women are equally at risk.
As one of the most accessible health care providers available to the public, it's logical for pharmacists to help create awareness of this disease. Co. Inc. provided a grant to produce the educational brochure being distributed by participating pharmacies. Fuller participated in today's national press conference which was conducted at the Museum of Radio and Television in New York City. EIF has a history of galvanizing the power and generosity of the entertainment industry and those in it to support major charitable efforts. EIF played a similar founding role in helping to establish the National Woman's Cancer Research Alliance.