We literally don't know our customers. And we like it that way. We track enonymous clickstream. Clickstream is a kind of holy grail for understanding surfer behavior, and with it we can help comapnies understand the demographics for the people who visit their websites. This is almost impossible for small and even medium-size web sites to do.
Consumers get free privacy protection and automatic form-filler.
Patent-pending identity management process which splits consumer data in two. Or worse, they use solutions that actually do invade privacy and track users without their knowledge or permission. And even better, they can get better data if they help us sign up more users by advocating the advisor software to their visitors. All voluntary, of course.