It takes the will to face change head on, and embrace it. Now more customers are competitors, more employees are shareholders, more suppliers are customers, more governments are sometimes customers and more shareholders are public interest advocates. Information saturation has produced constituents who are infinitely better informed about a wider range of business issues - and the products, services and behavior of organizations. Products and services are becoming essentially commodities, with fewer intrinsic qualities to distinguish them. Politics is increasingly pop culture and aspects of our culture are ever more politicized.
Customers are in charge of defining value and their expectations are on the rise.
Organizations today must have the will, and the ability, to deliver while remaining prepared to be impacted by situations they cannot directly control. Whether you operate in the corporate or non-profit realm, societal trends indicate that the effective management of all your constituent relationships is ever more crucial for success into the future.