This is always the case unless the state interferes and gives one industry a monopoly so the consumer has no choice. The consumer is protected from coercion by the seller so long as there are other sellers in the market. The employee is protected from coercion by the employer as long as there are other employers. Capitalism has produced incredible abundance and a standard of living that generations prior to the Industrial Revolution could never have imagined. Migrations of millions to the U.S. probably the most capitalistic country suggest that it has always been in big demand.
Capitalism does have requirements considered by some to be a drawback.
It works best when the avarice of the state is restricted and private capital is allowed to form. Before any action can be taken, permission to do so has to be obtained from all the rest. The impracticality of such an arrangement leads to one group taking charge, and this group ends up owning everybody once the power is secured. Inevitably the loss of personal and economic freedom leads to tyranny. The research of Dr. Rudolph J. Rummel of the University of Hawaii and his book Death by Government confirms the worst fears of those concerned about government power.