The Customer Economy With more choice, growing competition and the Internet, customers today are more demanding than ever before. They want to purchase what they want, when they want, wherever they may be. And what they need today may not be what they want tomorrow.
Customers now demand personalized service.
They only want to receive information from you if it is relevant to them and they have given their permission for you to send it. And they want the ability to change their minds and opt out at any time. They also demand a consistent experience. Whether they buy online, over the phone, or in person, they expect the exact same products, services, and buying experience. This is the customer economy.