Advertising informs consumers by making them aware of what's available in the market and answering their questions, sometimes before they ask them. Your prospective buyers are probably far too busy to seek you out on their own. Without advertising, buyers may not think of you when they need your product or service - or worse, may not even know you exist. In our busy world, where people are rushing from place to place, there is simply not enough time to check out all that is available. If your name is visible and easily recognized, chances are your business will increase, too.
Convenience is key.
Our society has grown to want their food, their products, and their money - quickly. If you can offer people the information they want and need in a concise, convenient manner, you make it easier for them to choose your product or service. Advertising professionals can help make that happen. Time Inc. Interlude is published by E.W. McDaniels, Inc., a full-service advertising, marketing and public relations firm servicing business to business, agricultural, healthcare, consumer, and retail accounts.