Using the basic news release is a simple beginning to what could become outstanding media coverage. News releases are designed to capture the attention of the media. Subsequently, media representatives investigate your story and then cover it in their particular media.
Any positive publicity is like free advertising.
Send a copy of the news release to all media in the surrounding area and other areas that would have a vested interest in the story. Take, for example, a news release issued by Hazard Community College about an outstanding student from Lexington. When sending the news release, Hazard and Lexington media should receive the story. When should news releases be issued When to issue a news release depends upon the story. If you are issuing a news release as an announcement of an upcoming event, send it no less than a week before the event.