The e-mail marketing war just got a bit more personal.
Consumers can expect to receive more personalized e-mail campaigns as a result.
E-mail is easy to use, but the medium gets messy in high volumes, generating bounced mail and system crashes. CRM companies, such as Banter and Broadbase Software, say the technology helps them reach customers without stumbling. Companies are looking to increasingly integrate systems, says BoldFish Chief Executive Barbara Tallent. And BoldFish wants to provide the software that makes it happen. BoldFish sees an edge in letting its clients keep their own databases.