Market Research Analysts Market Research Analysts Market research analysts try to predict how well a product will sell. Market research analysts study the wants and needs of people. They study statistics on past sales to predict future sales. They gather data on competitors. To do this, they use surveys, questionnaires, and interviews.
Analysts design the surveys and questionnaires.
They also figure out which groups of people would be best to interview. Analysts supervise interviewers while they are gathering data. These interviewers gather interview information by telephone, mail, or in person. Once the data are organized, analysts use statistics programs on computers to analyze them. Analysts present their findings and recommendations in written reports.