How News and Information Are Delivered In many ways, the experience of media and how news and information are delivered are the most important ways in which Americans evaluate the media. Each of these, in turn, has subcomponents. Here we include accuracy, fairness and believability - each of which is regarded as highly important by more than seven out of ten Americans. That news and information be presented credibly is more important than almost any content issue. The second sub-category in the area of news and information delivery might be called depth or seriousness of purpose.
Consumers indicate that they are looking for more than simply headlines and news briefs.
Consumers are looking for media that help them to master information and issues that give them perspective. YOU 36 Other Important Expectations of Media Several other important expectations of media emerged in the current study. Americans place high importance on the following. While none of these items gets a high enough factor score to be classified with the core expectations that we have discussed in this chapter, still, some bear a close resemblance to those expectations. For example, being timely and helpful are aspects of utility.