No one could have predicted how this generation would reshape the nation. However, there are some facts of life that Baby Boomers cannot control. Baby Boomers are not real happy with the idea of aging. Turn on the television and watch a few Infomercials targeting Boomers. The Time Crunch and Money Baby Boomers worry about putting their children through college, paying for retirement, and their quality of life.
Boomers seem to be working harder and longer, without much light at the end of the tunnel.
They might opt for a lower-stress job, but they'll probably be employed for most of their lives. This has a tendency to leave most of them time starved and stressed out. Time is something this generation craves more than anything, so it's no wonder that when they shop, Boomers seek retailers who are willing to help them out. Customer Service is Key The true way to a Baby Boomers heart is through customer service. The clear winners will be those stores that provide products and services to make Boomers lives easier.