Basketball is huge there.
So for Indiana Pacers fan Sean Shepard, it seemed only natural that he should put his passions for computers and basketball together and, using the personal publishing power of the World Wide Web, build a site where he and the other fans could gather and pay tribute to the game and the Pacers. After all, basketball is life, even when it's life on the Internet. This was simply a labour of love, a fan's love for his team. He thought the Pacers organization would be delighted with what he was doing, even though he never contacted them for their approval or their permission. But the Pacers didn't appreciate Sean's site and asked him to close it down.