One of the projects strengths therefore has been the implementation of the quality assurance programme. Quality standards have to be met, but we also need to exceed the expectations of the market. These standards must be based on international conditions so we have to be flexible. A key factor in QA is the utilisation of optimum post-harvesting techniques, ranging from handling to efficient cold storage to the implementation of sea freight exports. It's not a difficult concept but it's key.
Crop selection is also vital in determining the future prosperity for Egypt.
The second day was taken with determining the crops to be supported in the remaining two and a half years. Dividing the eight crops chosen into level one those with the greatest level of support, and level two those with a lesser level of support, Dr Harrison called for a re-discussion of the 1996 rankings and an attempt to arrive at a consensus so to focus resources in the correct places. Concentrating on the EU market the world's largest fresh produce market with tremendous purchasing power, it was decided that if Egypt harnessed its resources carefully penetration of that lucrative market could be realised. The potential is certainly there for Egypt to exploit, the poor weather in the winter months necessitates that European markets rely on imported fruit and vegetables. Egypt can export produce out of season.