The value package as perceived by the consumer is much more than the product itself. Often a high price indicates exceptional quality. A guarantee of satisfaction can increase the product's value in the mind of consumers. An organization can also use low price to create an attractive value package. One way to keep customers is to establish a dialogue with them and keep the information in a database.
Companies usually sell several different, but complementary, products.
Companies must decide what product and service mix is best. The mix may include both goods and services to spread the risk. Describe how businesses create product differentiation for their goods and services in both consumer and industrial markets. Actual product differences are sometimes quite small, so marketers must create a unique, attractive image. Different products call for different marketing strategies.