New York seems to have a fairly high, and stable, level of consumer awareness of electric competition at approximately 60 percent. Awareness of gas competition is also stable, but fairly low at 24 percent 2. Most consumers do not yet have enough information on which to select an energy supplier. The Public Service Commission is the preferred source of information about competition, and mail and television are considered the single best vehicles for conveying that information. Reliability, rates and customer service continue to be very important factors in choosing an electricity supplier.
Consumers are optimistic about the benefits of competition.
Consumers seem to be noticing more advertising by companies offering to sell them electricity.