Dell has created customized Dell Web sites for some of its larger corporate customers which makes the process of interacting for each company simpler. Of course, this information is not limited to current customers, it can also be used to help convince a potential customer to buy. This support does not need to be limited to the computer industry. Any product that requires after sales support should benefit from WWW in this manner. Dynamic Support Federal Express and UPS are excellent examples of what I call dynamic support.
Customers are able to interact with the sites to get support information.
Federal Express was the first to offer this level of support with Tracking . A customer can identify the status of a package delivery from the WWW site. Further evidence of the importance that UPS places on the value of WWW marketing, and its efforts to push its services to the customer. WWW is truly a part of the entire product that customers are purchasing from these delivery companies. WWW should be considered an additional feedback mechanism that customers can use to interact with the marketer.