The Ubiquitous Web Clearly, the Internet and Web have become ubiquitous. Television commercials show Web addresses. News broadcasts tell you to check their Web weather site. National magazines like Business Week and Information Week have advertiser indices with URLs. Radio shows tell you to send email and check their Web site for communication and archived shows.
Billboards announce advertiser's sites.
All this has occurred in just a short couple of years. With maturation comes ratings. In particular two ratings services, Magellan and Point Communications , rate sites. Those that pass can put icons declaring their success on their home page. Magellan rates sites with one to four stars.