Media buyers can identify optimal placements for each target audience and message. Similar to an auction, ad space is purchased by the highest bidder in a real-time environment. AdAgent tracks user cookies and stores the information into databases for tracking and analysis. While the final product is not due until April, beta tests are currently underway with Internet ad agencies including BBDO and Fallon McElligot. Cyber Promotions is planning to launch the first spam-friendly ISP in the nation March 17, 1997.
Critics are in an uproar over the attempt to legitimize electronic junk-mail.
This week's links focus on fun and games. The Cyberian Outpost, one of the first online selling ventures to be profitable, is now the largest and fastest growing online retailer. The Outpost has expanded its services to a global level, providing online shoppers with options of 10 different languages. This site offers a great starting point for adults and children interested in games, music, sports, movies, news, horoscopes and more. The site focuses and all things fun and is always looking for fun sites and partners to link to.