The January issue is devoted to covering the expanding field of mystery shopping. Past articles have profiled Texaco's employee excellence program and Yamaha's program to stimulate interest and boost sales of its line of Clavinova digital pianos. There is also a directory of firms providing mystery shopping services containing information on the industries and geographic regions served. This directory is also available in an online version . We define an omnibus study as one in which the sponsoring research company specifies the audience to be surveyed and the intervals between studies.
Clients participate by submitting proprietary questions.
Clients receive results only from their proprietary questions and general demographic questions. The June issue lists omnibus studies and is cross-referenced by study subject. Our December issue is entirely devoted to qualitative research. Past articles have covered all aspects of focus groups from picking a moderator to writing reports. In addition, our December Focus Group Facility Directory lists over 1000 focus group facilities around the world.