Ads suggest new uses for old products and new products to solve old problems. Competition has created new technologies and made better products available in the marketplace. Advertising lowers costs to consumers. Ads increase sales, and per unit production costs decrease because of this. The per unit savings far exceed the costs of the advertising, which the consumer eventually pays.
Advertising spurs continual product improvement.
Advertising forces competition. Ads are necessary in today's marketplace, where price and quality are essentials in the marketing mix. The sales and distribution system is incomplete without advertising. Advertising and scientific research work hand in glove on a vast and amazingly productive scale. Ads help the consumer profit from inventions by speeding up the diffusion of innovation process.