Rabb notes that many people can't accept pink as a presentation-worthy color, despite the fact that many shades of pink, from dusty rose to vibrant magenta, are strong, serviceable presentation colors. To use these shades of pink in a presentation, Rabb says, you need to combine them with colors that emphasize their vibrant, warm qualities and play down their frilly associations. But the psychological impact of color isn't limited to cultural attachments. Research has shown that the color red can produce a physiological response in viewers by slightly increasing our pulse and breathing rates. In presentations, red is one of the most powerful colors in your palette.
Advertisers always use red to grab attention.
In the business world, it connotes financial loss. Men tend to prefer reds on the yellow-brown end of the spectrum, including rust, chestnut and mahogany. If you're considering a red background and your audience is predominantly male or female, you may want to keep these findings in mind when you design your visuals. Alternatives to basic blue Cool, calming and conservative are some of the adjectives most commonly associated with blue. Studies have also shown that blue has the power to slow our breathing and pulse rates.