International Commerce International Marketing Internet Advertising Internet Economy Internet Media Internet Prod. Commentary Online Advert. You can take years composing it, but if nobody listens to it, it has no value. Content is a novel. You can take years writing it, but if nobody reads it, it has no value.
Content is an idea that wants to change the world.
If nobody believes in the idea, then it won't change anything. Today's Internet is damaging the integrity of content. People are more skeptical about content online than offline. People basically view the Internet as a dumping ground for content. There's some great stuff, sure.