Ultimately, we can describe the entire system of thought embodied in these, mostly implicit, claims and we can do the same thing for political groups, corporate marketing programs, and so on. We can also do it for society at large. As this description also makes clear, this book is about ferreting out ideology, revealing it as a system of image-manipulation and action, of credit and discredit, that is often embedded in communication. It is about taking what is implicit in communication and making it explicit. Ideologies are systems of claims.
Claims are manipulated images.
Images are forms of action.