In short, eBay s reputation system has worked well. Let me explain. For example, I might type Gordie Howe. All Gordie Howe items will then be listed, and I will click on the items that most interest me. In addition, one can look at the seller s feedback that is, how previous buyers have rated their transactions with the seller.
Buyers can rate transactions as positive, neutral, or negative.
They can also post short comments to provide more detail about their experiences. For instance, a buyer posting a negative comment might state that it took a month for his item to arrive or that it was damaged because the packaging was poor. In addition, sellers can post feedback about buyers. For instance, if a bidder reneged, that will almost surely be reported. Future bidders and sellers use this feedback as a guide.