From there some advertising experiments began. Greed has wrested control of the Net, and there are no zoning laws to stop the blight of crummy ads looking like something from the turn of the century when every country barn had an ad plastered on its side. In the early days of Prodigy, ads were so unsightly and offensive that blocking software was invented to eliminate them. Now a handful of companies are making similar software for the Web. They argue that this software eliminates ads to speed up access.
Ad servers do slow down the page service.
And for most people the ads are not important. If the blocking software speeds up access, then a lot of people will see it as a benefit. While it will have no effect on static ads placed within the Web pages and served as part of the page, ad blocking software will have a profound effect on the monster sites that hope to rule the world. They all use ad servers to load those ads, and those servers can be blocked. All I can say at this juncture is that these guys are bringing it on themselves.