These are general rules, but you can be creative, too. For instance, it is often effective to put a long or complex message in multiple layers , without changing the position. A high CTR banner is worth much more to a webmaster than a banner that performs poorly. You want to track the CTR of banners. The software necessary to do that will pay for itself in very little time because you are able to exchange unproductive banners for better ones.
Banners have limited lifespans .
Surfers stop responding to a banner after they've seen it twice. This requires that you constantly replace your old banners with new ones. If you don't know how to make your own banners, be sure to factor the cost of new banner design into your monthly expenses . Inc. If we have helped you, please make a link back to us. Webmaster Resources Home Back to Top Internet Marketing for Internet Business, Inc.