They're extremely self-sacrificing, especially when it comes to helping their grown Boomer children. A quarter of all toy sales are to Matures, who also regularly treat their offspring to vacations. In fact, Boomers, raised in postwar prosperity in front of the TV, are still searching for fulfillment. On-line marketers should aim at Boomers, the authors say, because they actually buy things when they cruise the World Wide Web. The book suggests cybersales of pharmaceuticals or investments, because these purchases can involve Web research.
Boomers enjoy becoming mini-experts.
And here's a fact for senior-care marketers who have finally seen this huge generation hit the age of 50. These wary X'ers tend to marry somewhat later. But suspicious of any Boomer trend, they are having children earlier in those marriages. The X'ers are the most diverse group when it comes to race, sexual preference and life style. But they don't see that diversity as controversial or unusual.