It meets the needs of a disparate group of customers, from government departments and public-service organisations to large corporations and small firms. This report looks primarily at the private-sector market. Spending was highest among public-service organisations, including health and educational institutions, and it was also very high in the financial services sector. All the major players offer tailored courses, since customers increasingly want courses that will address their specific needs. A high profile or a strong public reputation also weigh strongly in the minds of training buyers.
Books still command a large readership in the training market.
A growing number of organisations are now operating with a dedicated training budget, according to The Industrial Society. However, the effectiveness of that training largely depends on how well it dovetails with organisational objectives, and how well the trainee's manager is involved both before and after the training process. This report highlights some key research on training attitudes and training effectiveness.