In every newspaper, there are companies whose classified listings stand out from the others. A Prominent Benefit Headline Choose the main benefit of your merchandise and feature it in a compelling headline. Amplify this message in your subheads and copy. Avoid generalized quality claims. Make Your Copy Complete Know what is important to readers shopping in your classified category.
Complete sentences are easier to read than a series of phrases and random words.
Quote a price, even if it's high or low. If your price is high, explain why it represents good value. If you're offering a name brand, be sure to state this fact in your classified ad copy. Include Related Items Make two sales instead of one by offering related items along with a featured one. For example, list tire cleaners and wheel brushes with tire.