Show that you recognize them If you deal with customers, the two most important words are not, please or thank you, but are your customer's first and last names. Take the restaurant I patronized in Greece, for example. At this point I don't care what the food tastes like - this guy gets my business. If you don't remember the customer's name, you need to at least let them know that you recognize them and are happy to see them. It's nice to see you again.
Customers return to secure , friendly environments.
Show that you recognize them, and they'll want to come back. Therefore their trust level is high and they're more apt to buy something. That provides that all-important recognition. They can ask the customer about what they bought on their last visit and how they like it. If this is the visitor's first visit, then the employee has a great excuse to show them around, identify needs and point out specials.