Marketing your site is very important. From site registration to web banners, you should have some vehicle to promote your website. Place your URL on all of your business correspondence so that customers can easily find you. Register with search engines for fast finds. Plan customer service strategies at every stage of e-commerce.
Customer service is the best investment a firm can make for retaining existing customers.
Your customer reps should be versed in helping customers online when they encounter problems in ordering or returning goods. Both email and phone or online support are essential. Customer representatives will also have to have access to some data to help customers when they encounter problems. You can even outsource customer service for your site. It's a growth path and an adventure you'll learn from.