If the consumer sees that the advertiser is putting big bucks behind the campaign, there is an implication of product superiority and success. And that, after all, is one of the distinguishing elements of a popular brand. It's not from team sports such as ice hockey or football, where it's difficult for the player to stand out. Non-team sports like golf and tennis provide the best opportunities. The individual is prominent, and people buy the product.
Basketball is a hybrid.
But, then again, they've got Michael Jordan. Earliest info on new businesses, homeowners Insurance Center Covering the needs of small business owners Legal Center Hundreds of business legal tools Office Products Special deals on equipment, supplies. Classifieds Search for business services, real estate and career opportunities.