The department offers the Bachelor of Arts Degree in Mass Communication with majors in Broadcasting and Journalism. With the Department of Management and Marketing in the College of Business Administration, it offers the Bachelor of Science Degree in Integrated Marketing Communication. It also offers minors in broadcasting and journalism and courses in public relations and advertising. As part of curricular planning, we adopt a statement of expected competencies for mass communication and for integrated marketing communication. The IMC competencies are stated with the program description.
All majors take media writing as their first skills course.
Mass communication courses that are required on the broadcasting and journalism tracks are mentioned in their respective sections below. It has offered special topics courses in minorities and the media and women and the media. The Department of Mass Communication traces its history to 1925 when journalism was first taught at Winthrop. The Department of Journalism with a full journalism major was established in 1946. Radio was first taught in 1948 and television in 1960.