The STAR Campaign is NAB's unprecedented effort to educate the public about the problem of alcohol abuse in America and how to prevent it.
Campaign is the single largest public awareness project ever undertaken by the broadcast industry.
The STAR Campaign is carefully designed and grounded in the latest scientific research. An advisory board of nationally recognized experts in social marketing, communications, research and medicine reviews STAR materials for accuracy and appropriateness of message, and advises NAB about effective strategies for reaching a variety of audiences with anti-alcohol abuse messages. In addition, NAB is coordinating the campaign with the research, educational and community outreach activities of dozens of other national organizations, including advocacy groups, government agencies and the alcohol industry. Through these unique collaborations, NAB serves as a catalyst to enhance national alcohol abuse prevention efforts.