In keeping with conventional wisdom, male smokers are more likely than females to name Camels, and teen smokers whose parents are highly educated are more likely to name Camels than those whose parents are less well-educated. Newport, made by Lorillard, accounts for most of the Black segment of the underage market. But Philip Morris, the maker of Marlboro, clearly dominates the white and Hispanic underage markets, and therefore the youth market as a whole. At each grade level the students are drawn to be representative of all students in public and private secondary schools nationwide. In all, nearly 50,000 students in 422 public and private secondary schools were surveyed in 1998.
Brands are in alphabetical order.
Mark only one. Only respondents who indicate that they have smoked one or more cigarettes in the prior 30 days are asked this question.