The price of long distance is falling too fast, and consumers have plenty of info about where to get the best deals. Everyone understands long-distance plans. On first glance, cars seem like the perfect Priceline product. But in fact, Priceline doesn't offer huge advantages. That's partly because cars aren't a ''perishable'' product like airline seats.
Dealers can always find somebody else to sell a car to.
My bids below sticker price for an Odyssey were all rejected. And I stopped there. But this doesn't reflect badly on Priceline, in particular. There's a lot of demand for the Odyssey and dealers are holding firm on pricing. So did my local dealer.