The science of marketing centers and the creation of a marketing strategy in order to achieve corporate goals and deliver the product to the ultimate consumer are discussed. The course explores market segmentation, strategic marketing and the role advertising, pricing, and packaging play in market planning. Harvard Business Cases and other cases are utilized to illustrate the theory covered. Children's learning from birth to age five in the context of modern theory is covered. Emphasis is also on cognitive development, with special reference to curriculum development, organization of learning environments, integrated theory and practical applications.
Case studies analyzing the testing information are a requirement of the course.
Emphasis on the appropriate role of the nonmedical professional in therapeutic programming involving drugs. Emphasis placed on the neuroscientific investigation of sensory, motor, cognitive and affective behaviors. Clinical neuropsychological assessment issues examined. Critique of empirical studies required. Previous course work in developmental psychology suggested.