Content creates Web site traffic. Whether internal on an Intranet or external on the Internet content is the key to a successful corporate Web site.
Content is more than a catalog of products or a list of services.
It is also online discussion forums, audio, video, webinars, community, social activities, and more. The best content originates from the bottom of the corporate pyramid. It is unruly and hard to control. It is organic and doesn't grow in command and control environments. In healthy corporate cultures content will make the company stronger.