Already, analysts are cautioning potential investors that the volatile segment may be unduly hyped.
Data mining is all about pushing back the gray zone.
It's never entirely uncovering the black and white. But marketers who recognize its vast commercial potential see data mining as more than black and white. They also see green in the science's potential to create higher margins and inflate revenue. Sophisticated or not, various forms of data-mining development are being undertaken by companies looking to make sense of the raw data that has been mounting relentlessly in recent years. Now, the realization is spreading that the mountains are filled with gold.