Business plans are part calling card, part sales pitch and part prospectus.
They are critical aids for those who want to see if your business can capitalize on its strengths, minimize its weaknesses and manage the changing market tides ahead. The consultant is supposed to help you clarify your company's future prospects, especially with employees, partners and potential investors. It takes the core ideas out of your head and puts them on paper in specific terms. This is often the most scrutinized part of the plan. Consultants may spend lots of time getting the official numbers and presenting them accurately.