Determining traffic from those links helps the sales department evaluate its contracts. Morningstar has several pages on its Web site that people access regularly. However, before using NetAnalysis, the company did not know which were the most popular. Customized reports are useful for determining if the interface is friendly enough for users to move back and forth easily. NetAnalysis enables them to check errors on certain pages and correct them.
Content driven by reports Evaluating the Web site aids mutual fund analysts, writers and editors.
We can analyze what articles are read most often and which are less popular, determine why the pages are more successful and improve the general quality of the articles and content. This ties directly back in to the advertising department, because it can charge more for banner ads on premium, high-traffic pages. By evaluating the whole picture across the enterprise, the reports help management determine where to invest more people and resources. Looking ahead, Morningstar plans to use more of NetAnalysis' query string handling feature to track the preferred content of specific e-commerce users. NetGenesis Corp. All rights reserved.