The addition of new TLDs is just the next step in creating a decentralized system. If the new TLD awards are delayed, it will prolong Network Solutions Inc.'s monopoly position as registry of the only generic TLDs. The demand for domain names will continue to soar while the supply of domain names will decrease, leaving consumers with no recourse if the registrars and registries increase their prices. The pressure of competition is the most effective means of discouraging registries from acting monopolistically. If the awards are stayed, the prices paid by the registrars, and ultimately the consumers, remain fixed.
Consumers pay the registrars a certain amount of money to register domain names.
Demand for new domain names is great, and the sooner the new generic TLDs and their corresponding registries are in operation, the sooner the prices paid to the registries can be subject to competitive effects. Also, with no competition, there is nothing to promote innovation in the regulation of domain names and registrars and consumers have no user-choice in registries. Because there is currently no competition in the Internet registry market, Network Solutions Inc. is not motivated to create more efficient ways to register domain names. The process becomes stagnant and the consumer is hurt in the long run. Government interference in the Internet domain name process threatens the integrity of the Internet by opening it up to intervention and regulation.