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A successful fund-raising campaign is not magic. I've never found a well planned fund-raising campaign to be a Herculean task. Looking at the nuts and bolts of a fund-raising campaign is the best way I know to make its success probable and its process understandable. However, if successful fund-raising is simply hard work on the part of the thoroughly prepared, then that preparation must begin before a campaign is planned. An organization contemplating a campaign needs first to assess and evaluate its readiness to raise money.