It is now time for The Reverend Doctor Raconteur. First, he will tell a story. If he fails to accomplish one of these objectives, he is in trouble. If he fails in two, his job is in jeopardy. The man must move the audience.
Content is secondary, if it is relevant at all.
What matters is that the minister is personable and able to make every individual present feel like he is talking just to him. He moves, he cries, he laughs and he woos. The spotlight is his. He is on center stage and loving it. Except, that is, when there is no response from the people.