They are not told about monthly minimums. It is extremely difficult to cancel a plan, which can take up to several months. The WUTC and AG's office have experienced a large growth in complaints about deceptive advertising practices by long distance companies, and it is becoming one of their top complaint categories. Even if some ads are not intentionally deceptive, they do not provide enough detail to allow people to make informed choices or compare between plans. Self regulation by the companies is not working, and federal regulators are moving too slowly on this issue, so a state law is both necessary and appropriate.
Companies have no interest in deceiving customers, and customers can and do change plans often.
This bill places an undue burden on companies and would suppress advertising, ultimately limiting consumer choices.