Building the storefront and populating it with products is very simple, and requires a Web browser only. These vendors maintain product descriptions, photos and other information in their own Web sites. Some rudimentary HTML knowledge is required to use this function. However, anyone with his own Web site will be able to handle this easily. Shopping cart iCat s shopping cart functionality is excellent.
Customers have no difficulty in understanding the cart.
Customers are given the option to save their addresses and other information to the vendor s database. This makes repeat buying easier, and has been shown to increase repeat business. Where a vendor has his own Web site, the transition between that Web site and the iCat shopping cart is almost seamless. Customers will, in many cases, not realize they have left the vendor s site. All of this is functionality that shoppers expect to see.