Marketing Tools Abacus Direct has launched a new Data Enhancement service based on data from the Abacus Alliance of more than 600 catalogs. The Alliance database contains more than one billion transactions from virtually every household in the U.S. that buys from catalogs.
Data is now available to non-catalog companies for overlay onto customer and prospect files.
Worldata has introduced the CD-ROM Discount World list, consisting of more than 65,000 direct mail buyers. Most are parents who use their PCs for education, entertainment, communication, and tasks like personal finances. Metromail and TRW have joined forces to produce Insource, a database enhancement service combining the two companies' independent marketing databases. With in-depth information on 95 percent of all U.S. households, Insource can append more than 300 data variables to customer records. American Data Consultants has released the Iowa Conservationist Magazine file.