Requires some computer knowledge and statistical ability. Public relations Communications activities designed to create and maintain favorable relations between the organization and its publics - customers, employees, stockholders, government officials, and society in general. Help clients create the image, issue, or message they wish to present and communicate to the appropriate audience. Product management Responsible for the success or failure of a product or service line. Coordinates most of the marketing activities required to market a product.
Advertising Creates the messages that promote products and services.
Advertising jobs can also be found with televisions and radio stations, newspapers, magazines and a variety of smaller, specialized organizations. Creativity, imagination, artistic talent, and expertise in expression and persuasion are important characteristics. Retail Management Manages retail store operations, including the sales force, selects and orders merchandise, develops promotional activities, and manages inventory control, customer credit operations, accounting, personnel, and store security. Variety of management positions are available besides those at the very top, including assistant buyers, buyers, department managers, section managers, store managers, division managers, regional managers, etc. Direct Marketing One of the most dynamic areas in marketing.