How people use the Web and for what purpose are just as important as who they are . It requires an understanding of how people interact with computer interfaces, why they use the Internet, what level of technological sophistication are they at, what hardware and connection speed do they have, and how does their state of mind and patterns of Web use change depending on the time of day, the day of the week, their job role, their gender, and various other characteristics. This information forms the archetype of Using the Web and is the key to understanding a Web audience. Desire is what your goal is. You want the user to desire your goods or service more than any other.
Consumer behavior is never constant it is always changing.
Provide immediate personal response mechanism for each new prospect and customer. Marketing department are always at odds in dealing with the most complicated issues of human behavior . Now to add to that mix you are in cyberspace trying to predict human behavior on people that you never see, talk to or have heard from , unless of course there was a problem. Pay space for advertising. FREE, more credibility if not paid for.