You know you've been to the show when you take home a Showbag or two.
All bags meet safety and pricing guidelines.
During the 1920s and 1930s, the idea of advertising by means of free samples spread to a number of other products including sweets, biscuits and soft drinks. It is not clear when the bags ceased to be distributed at no cost to the consumer, but a nominal charge was certainly made after the Second World War and this amount increased as the bags became more and more sophisticated. During the 1960s there were only 12 Showbag outlets, mainly operated by the major confectionary companies. In the late 1970s, commercial enterprise took over the Showbag industry and specialist promoters were contracted by a diverse range of businesses including banks, car manufacturers and Telecom to design, fill and distribute the bags at major Shows throughout Australia. Into the 1990s an entire Pavilion has been dedicated to the task of selling more than 290 different types of Showbag.