Because it's interactive, visitors can directly respond to it. This helps to capture impulse buyers at the time they're most eager to buy. Place slide shows within the banner. Display relevant product information quickly and effectively before the visitor is asked to click through to the Web site. Refer to special offers and promotions to entice the shopper.
Audio banners add emotional appeal.
Use the banner to tell a story about the product or service that invokes an emotional response. Talk about the product's benefits to consumers and how the product will improve their lives, work, and relationships. Use the banner to whet appetites for additional information. The power of audio should not be underestimated. People would rather listen than spend time reading or sorting through passing images.