Making sense of it all isn't easy - but it's key to survival. Most retailers devour marketing and inventory data to try to boost sales and reduce costs. Electronics giant Best Buy has gone a step further by reinventing itself around the flow of information. How analysts did forecasting online advertising and e-commerce. Behind the Crystal Ball by Genia Jones Forget about smoke and mirrors.
Analysts construct estimates by crunching numbers, sifting research and making educated guesses.
Check out predictions for 2005. Analyzing Customer Data by Janet Ryan Driving web traffic, increasing sales, personalizing content, or cultivating relationships with customers doesn't happen in a vacuum. To achieve business goals, you need to make informed business decisions. Knowing your customers is a prerequisite, and the best way to get to know your customers is to analyze customer data. Ad Metrics takes hard facts and statistics about online advertising from leading market research firms and draws practical lessons from them.