The LIDC recognises that a Code of Conduct summarizing the common structure of regulations concerning online marketing would be helpful for online providers and users. The LIDC agrees upon the attached Code of Conduct in regard to Fair Competition in Electronic Commerce . It is aimed solely at fair competition in the context of electronic commerce and is to be regarded as a voluntary, self-restrictive addition to existing legal requirements. The code as a whole should be clearly focused on issues relating to fair competition. In order to prevent that regulations are misinterpreted - unintentionally or on purpose , it is important to agree on a set of terms and definitions that is as precise and easy to handle as possible.
Customer means a person buying goods or services over the Internet.
Deep linking means the use of hyperlinks to make references to particular parts of a website without going to the homepage. Frame means a special part of a homepage where general information is displayed apart and independently of other contents of the website. Hyperlink means any technical tool which permits the linking of one homepage to another. Inline linking means the use of frame technology in a way that conceals the true origin of the information displayed within the frame. Intermediary service means the person who is carrying out the process of accumulating consumers on the Internet, thereby serrving as a intermediary between merchant and consumer group.