Some typical marketing management positions are described in the following sections. Managers Marketing management spans a range of positions, including the vice president of marketing, marketing manager, sales manager, advertising manager, promotion manager, and public relations manager. The vice president directs the firm's overall marketing policy, and all other marketers report through channels to this person. Marketing managers work with product development and market research managers to develop the firm's detailed marketing strategies. Sales managers direct the efforts of sales professionals by assigning territories, establishing goals, developing training programs, and supervising local sales managers and their personnel.
Advertising managers oversee account services, creative services, and media services departments.
Promotion managers direct promotional programs that combine advertising with purchase incentives in order to increase the sales of the firm's goods or services. Public relations managers conduct publicity programs and supervise the specialists who implement them. Job Description Top marketing management positions often involve long hours and extensive travel. Work under pressure is also commonplace. For sales managers, job transfers between headquarters and regional offices may disrupt family life.