An examination of the opportunities and challenges facing business organizations in international markets. Topics include the international marketing process, the importance of effective international marketing communication, and the formation and execution of international marketing strategies. Special emphasis is placed on cultural, social, legal, political, and organizational forces that influence international marketing operations. A more detailed study of topics introduced in 12.215 Legal Environment of Business focusing on the Uniform Commercial Code. Topics covered include contracts, torts, property, sales, commercial paper, secured transactions, agency and business organizations.
Consideration is given to ethical issues as they relate to legal obligations.
12.326 Cost Accounting A treatment of presentation and analysis of data to facilitate decision-making in the organization. Topics covered include cost evaluation, forecasting, variance analysis, cost structures, cost behavior patterns, break-even analysis, and capitol budgeting. Economic implications involved in the leading problems of the labor management collective bargaining process, wages, productivity, seniority, union security, union invasion of managerial functions, industry-wide collective bargaining. Characteristics of American unions and their influences upon the bargaining process. This course introduces the student to market research and analysis.