You could miss it by a time period, but the loss isn t nearly as great. The Fort Collins, Colo., company was launched in May, says Kari Flatlie, assistant manager of product marketing. This is the first site that has real-time cash grain exchange, she explains. We act as a facilitator, linking buyers and producers. Producers register for free on site, and can see 10 local cash bids in their area.
Buyers post their cash grain prices and basis.
There is a diverse group of buyers with the greatest number being elevators, feed mills and feed lots, says Flatlie. A producer saves so much time using this method. They can search out the best bid in a matter of seconds. They get the top 10 bids within a 50-mile radius of them, she says. It helps their efficiency, and there is a potential to increase profitability with different buyers.