Hundreds of small firms have taken this approach, and they are listed online by location and practice area. Convert your Web site into a database environment. Web databases make updating fast and easy. Most law firm web site pages are composed of static HTML, meaning that it looks exactly the same every time you view it. It is laborious to update static HTML pages.
Databases automate the updating process and refresh the Web pages every time the content is changed.
No knowledge of HTML coding is required to update Web databases. This kind of immediate updating is very useful in preparing responses to RFPs where corporations bid out legal work. Visit the LawMarketing Portal and Join the LawMarketing Listserv. Designed for lawyers, marketing directors and administrators, the site includes a free searchable collection of marketing advice, legal marketing technology, news reports on marketing seminars, job openings nationwide, upcoming marketing events, and recommended books. For example, the Portal carried reports on the marketing programs of the ALA annual conference in Denver.