If you build a better mousetrap, the world will beat a path to your door. But if you build the same one everybody else does, you'll be locked into a nonproductive battle with your competition. You must give customers a reason to buy your product over any others. You have to find ways to make them as enthusiastic about the product as you are. There are several ways to make your product distinctive.
Common strategies are lower price, superior quality, greater convenience or faster service.
What techniques you use depend on your product and your market. Trends play a role in this too. If your product is a craft, you have to be extremely conscious of trends. One craft person said it's important to read the craft magazines. But by the time a craft or style of craft hits the magazines, it may already be on its way out.