However, Special Reports can be produced on demand, one copy at a time, if necessary. This means that if you receive one order, you can publish it from your home computer by simply printing a copy of your file. Even if you have no computer, you could type one copy of your report and have it photocopied as required. This results in virtually no money being tied up in inventory. You spend money only when you receive orders.
Books are lengthier and require more time and effort to produce.
Therefore, it will take you longer to make money from your efforts. A Special Report, being only a few pages long on the average, is a product you can develop and produce quickly and economically. Many customers will appreciate the concise treatment of a particular subject in a Special Report. Perhaps they have already bought books on How To Publish Your Own Book, but the area of Special Reports wasn't really covered. As you write further Special Reports in your area of expertise and interest, you will find you will have a number of products to sell, instead of just one.