So we talked to everybody in the organization. Everybody knew what was happening. Our set of values is the glue that has kept us together. That we haven't been deflected even more seriously in our business is an amazement to me. That's the glue that has kept us together.
Communication is a delivery system.
We have a series of booklets coming out of my office called Full Voice , which talks about our community trade or the unattainable ideals promoted by the cosmetics industry. We've used audiocassettes, monthly videos. It's all about the championing of products and the values of the company. The Body Shop is in name and in fact an international organization operating in 48 countries. But you take a dim view of multinational businesses.