But you can be professional, unique, creative, and inspired. Use this time to plan your tchotchkes, booth prizes, and feedback cards. Get everyone together at the office big table, order lunch, and brainstorm. Last year, booths serving food were very popular. Beer was a hit.
Beer is always a hit.
Come to think of it, have some beer while you brainstorm. Online publications like GIG can take more last minute advertising because there are no printer concerns, however, premium banner ad space may already be reserved. If you don't already have a booth to use in your booth space, you should be arranging for one now. GDC is a competitive conference and your competition will rat you out if you have booth paraphernalia spilling over the sides or the top of your space. And sometimes they don't just tattle to GDC reps, they may just knock it down.