This follows a successful introduction to the Calgary market last fall. Shell is the first gasoline retailer in Canada to introduce this breaking technology which provides a faster and easier payment method for customers. Shell easyPAY uses a microchip and short-range radio transmitter embedded in a tag that fits on a key ring. With a Shell easyPAY key tag, customers can drive to participating Shell retail sites, present their personally programmed key tag in front of the easyPAY symbol on a pump and fill up without swiping a credit card. Customers can identify participating sites by the easyPAY logo on the street signs.
Customers have three options when applying for their free easyPAY tag.